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Title: should be marketed as a fairy tale
Review: This book was nice in the past where most customers were at least there to be served. However, in a time when freebies and getting one over on the man has become an admireable atribute the ideas expressed are only good for a nostalgic look at how I might have wanted my business to be years ago. For todays business world of satisfying customers while keeping things like shrinkage down this book really is not much more than a fairy tale.
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