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Title: Not just for chocoholics!!!
Review: I initially decided to read this book for my economics class for two reasons: First, I love chocolate. Second, my friends who already read it said it was a quick read. They warned me, however, about the first chapter; it was the hardest part to get through. When I read "The Emperors of Chocolate" for myself, I really enjoyed the first chapter about the Mars company's response to the Gulf War."The Emperors of Chocolate" attacks all sides of the chocolate industry, from the way chocolate is made (I craved chocolate all through Chapter 8, "From Bean to Bar") to the cutthroat nature of the competition to the scientific and advertising methods used to make customers buy candy after candy.I really enjoyed this book; it was almost as good as a Hershey or Mars candy bar!
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