Negative Positive
Title: Not enough pracitcal steps, limited to a few industries, too much padding.
Review: I just finished reading the book this morning and here are my thoughts.The book covers some important concepts like the importance of working out the steps in a customers decision process and is interesting to begin with, but towards the end of the book I really had to push myself to keep reading. Some books I simply can't put down, but this one I had to push myself to finish.This book talks about the importance of things, but doesnt give enough practical steps to put them into practice in different industries.I felt like this book was written as a promotional item for the author as opposed to a practical down to earth manual and there seems to be too much 'padding' and not enough practical steps.Don't get me wrong, I'm glad I read the book, but I dont feel like I could apply most of it to my business and I feel like the same content could have been put across in a book half the size.
Is the review positive or negative? 