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Title: Initially interesting but overall quite thin
Review: I enjoyed the opening of the book. As Brodie's argument progressed, I became much less enamored. Having just finished reading Blackmore's the Meme Machine, I strongly urge anyone interested in memes to pick up that book either as a companion volume or as a substitute. Blackmore's book is terrific and grounded in research while Brodie's book reads more like a self-help book.
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