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Title: Not a "How To" book but great for beginners
Review: There is such a small amount of information available to those that set up a Pay Per Click (PPC) campaign that any book on the subject is helpful.This book gives a great overview of what PPC is all about and is probably the most current source on the subject available today.It is a great reference guide for beginners, and interesting for the advanced marketer in that it lists some tools that might otherwise be overlooked.This is not however a "How To" manual and will not tell you how to optimize your campaign with the PPC search engines. There are many strategies employed by professional Search Engine Marketing professionals that are too extensive to cover in one short book, but if you want to educate yourself on the PPC marketplace in general then this is a great place to start.
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