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Title: Easy-to-read, light-weight intro. to memetics
Review: Virus of the Mind wants to piggyback on Richard Dawkins' concept of the meme but it is done at a very superficial level. The author is probably targetting the consumer of pulp science and, from that viewpoint, he does an OK job. The worse side of this book is that there is little effort to provide hard evidence on its theories. (What's Richard Brodie's background on genetic evolution or biology!?)If you like science in general and want something really light to read during summer by the swimming pool, then this book is alright. However, readers wanting to have a better understanding of memetics are better off by checking Susan Blackmore.
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