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Title: PRIDE is cheaper than money
Review: The author does acknowledge the influence of money in motivating people in the US economy. But only for self-serving pride. He says "feelings of pride based upon self-serving or materialistic gains are short-term, transient, and risky..." Money by itself doesn't create pride in the institution. He cites examples with The Home Depot, US Marine Corps and Southwest Airlines and how they create pride in their organizations. Read the five paths offered and a starter list for pride-building when seeking a process to instill greater institution-pride. According to the author, "the secret to success is applying the discipline and focus required to sustain institution-building pride among those employees who make a competitive difference to you." If you think it's all common sense to create pride, why do many organizations try to spend their way to success? Read the last page of the book first. Great story about an organization with lots of pride for 227 years [Semper Fi].
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