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Title: Not recommended
Review: The book covers the basics and has some other random information. It covers the Match Types(the most relevant stuff when it comes to adwords)in the passing.You will be better off reading the google knowledgebase at http://adwords.google.com/support/bin/answer.py?hl=en&answer;=6100The "Dummies for Adwords" is a much better book than this and covers the topic in greater detail. I would definitely recommend that book over this one. (stay away from the Perry Marshall book as well. That's quite similar.)Ideally a PPC book should cover various PPC strategies and case studies, so users have a clear idea on what's happening in industry and what works and what doesn't.
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