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Title: Baloney warning
Review: I couldn't agree more with the reviewer from "Sodom-on-the-Bay." Beware authors whose self-esteem rests so strongly on their image as iconoclasts. Beware them particularly when they resort to "paradox" as an explanation for any line of reasoning that leaves them painted into a corner. On the other hand, these guys are trying to take a fresh look at business and marketing conundrums, and their stories often yield interesting insights which, unfortunately, they're not so great at articulating or generalizing from. Instead, they opt for sounding "deep" by claiming that the stories defy traditional analysis. A useful rule of thumb might be to skim any paragraph that deals in abstracts (high balderdash quotient there) and pay more attention to the anecdotes.
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