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Title: Lots of filler
Review: If you're an entrepreneur who needs some answers fast, you've come to the wrong place. The book is well written, but by chapter three, no "HOW TO" in sight. Lots of info on how google used to do this, or how Alta Vista tried copying them, or other info about google that you never wanted to know, but no help. Want to know about market share? No sweat. Want to know how to make proper use of Adwords? Three chapters and counting. No help in sight.Fourth chapter and we are finally talking about Adware... but only how the process works. Google offers this info freely, but it isn't offered as well as the info in the book and it isn't in one place. So, nice, but that's not why I bought the book.Fifth chapter. Set-up. Google has a wizard to get you started, so again, filler here. In my opinion, even if there is information in this book that I eventually deem lifesaving, the book still could have been at least five chapters shorter.
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