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Title: The first useful book on the foundations of Adwords PPC Marketing.
Review: It's nearly impossible to write, publish and release a book about online marketing and still remain up to date. Mr Goodman has done just that. Rather than focus entirely on the intricate details of search marketing, the Adwords interface and Google's forever changing marketplace, Goodman discusses basic concepts, best practices and common mistakes made by search marketers and PPC advertisers alike. I work in the affiliate marketing industry and can tell you first hand many of my own affiliates would benefit greatly from the concepts covered in this book. Goodman will help you build a foundation for success in the PPC market space that can easily be applied to any auction based PPC marketing system.
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