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Title: A design library essential
Review: Although not as well known as others from his period such as Paul Rand and Saul Bass, Lester Beall was indeed a trailblazer. Most designers will recognize his work for the Rural Electrification Act which produced some of the most monumental and striking posters ever to be designed. Beall's work is as relevant and fresh today as it was 40 years ago. His logo for the International Paper Co. is in my opinion one of the best examples of identity you will ever see, and its development is documented well in this book. In order to play a succesful role in the future of graphic design, you must first understand it's history. A good way to start understanding its history is to study men like Bass, Rand, Brad Thompson and Lester Beall. You must have this book.
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