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Title: WHOA, THE PRICE! NO EARTH-SHATTERING BLUEPRINT HERE..
Review: ...especially not anything you would not be much better off simply scouring the net for. Which happens to be FREE and sports a truckload of such putative blueprints, best practices, ROI enablers, success stories and whatNot -- CRM Guru, CRM Forum, CRM Daily ...ad infinitum. If your reasoning is to skip the information overload and bag all the available wisdom in one neatly bound huggable volume, you'd still do better to look elsewhere, there is easily a wild smattering of CRM wisdom in books that cost a decent coin instead of the Four Seasons price on this tome. After all, it is only fair to expect some ROI on reading dollars, no?
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