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Title: Right on target!
Review: This book hits the target. Martha Barletta not only knows her subject, she shares her insights in an understandable, lively manner. Readable and enjoyable, this book offers vital information to develop a strategy for marketing to women. In my professional life, people often ask me for my insights about women, and I regularly recommend this book to anyone who wants to work with and understand women. This book is a must read!
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