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Title: Long time Barnum fan, Instant Vitale fan!
Review: This book is an absolute must for adding to your business library. But it's more than a book it's a marketing tool kit. If you doubt that PT's techniques apply today just read page 7, Vitale's ideas on copywriting in chapter 7 should be posted above your computer every time you attempt to write.The punch in my gut though was `the best marketing tool on earth' which you can find on page 120. I highly recommend this book no matter what type of business or service you are marketing. Read this book with pen and paper ready...you'll need them!
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