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Title: Almost Terrific
Review: The only reason I don't give this book an unqualified "Terrific" is that not all of the tactics are truly free. The author seems to think that printing and postage are free. A better title would be "Guerrilla Marketing for Free or Low Cost." But this book should be on every small business owner's list. Excellent suggestions are made for marketing plans that are within anyone's ability.
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