Negative Positive
Title: Good background information for marketing.
Review: I bought this book to help create a marketing plan targetted towards kids. I thought it would have information on how to market to them but instead the book was mostly background information. Information like why kids spend money, what they spend it on and what they feel is important. Even though this wasn't what I expected, it still proved to be very useful information. I'm already modifying my marketing plan and business to cater to kids better.I feel this book will help anyone when marketing to and understanding kids as consumers. I give it 5/5 stars because buying this book will definately help you run your business better.
Is the review positive or negative? 