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Title: Practical and Useful Information
Review: "Designing Direct Mail That Sells" offers practical advice, tips for success, plenty of definitions, plus a great collection of samples and sources for inspiration. Written by a direct mail specialist with many years in the business, this book is for people actually working in the trenches.Blum explains the "whys" and "hows" behind bursts and stickers; how to test a direct mail piece; creating an effective package, envelope, response card and brochure; and designing self-mailers and 3-D or oversized pieces. She also defines such direct mail lingo as "lift letters," "freemiums," etc.Even more edifying are the book's sidebars, which provide advice from direct mail specialists, test and design tips, formatting advice and other valuable tricks.
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