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Title: You Must read It
Review: This book is an compilation of many paper published by Mckinsey.If you have read "The Power of Pricing" or "The Hidden Value of Postmerger Pricing" or "Pricing in a Downturn", all published by the Mckinsey quarterly, you must read this book if you want to go in deep.I recently start working in pricing, and in my company we start seeking for a software provider to help us is pricng process. well, I meet with the best software providers, and all of them talk about "The Power of Pricing", and I note that these systems are Copy&Paste; of the paper. now I note that is a Copy&Paste; of the book.if you are not sure to buy the book, first look for the papers. if you want to have pricing conversation, join to our free pricing forum http://pricing.gforo.combye.
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