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Title: He beat me to it
Review: Understanding and utilizing The 80/20 Principle is a must. I have been talking about writing this book for four years, and now I am too late. The author articulates the notion that most of the things that a company (or individual) does are trivial, or can in fact have a negative effect on desired results.Anyone developing a marketing plan or a business strategy should take his advice to heart. I have successfully applied the 80/20 rule to simpify and improve the results of businesses in a wide range of industries.
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