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Title: 'The Commodification of the Psyche'
Review: The World of Consumption is a really fantastic book. It explains modern consumption theory on everything from food to advertising. It is the most complete book on the subject I have encoutered through many years of research. The only difficultly one might have is that it is laden with theory. If one does not have a good background in modern theory (from Marx to Baudrilliard), then the excellent ideas in this book are difficult to understand.
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