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Title: Where's the Value
Review: Perhaps Dick Lee is a guru of CRM and a valued consultant, but the book is not. I was disappointed in the fact that the book claimed to unfold secrets to Mr. Lee's success, but found nothing more than a few basic thoughts. There was no insight into any CRM planning, such as how to initiate contact with a prospect, nor any steps on how to conduct such a venture with a client. Any points that Mr. Lee brought up that might be insiteful, were left unfulfilled. I was expecting more than an advertisement for a seminar. I have no doubt that Mr. Lee is a wonderful consultant, and having worked for American Express, and with 3M, (both companies touted in preface of the book), I am a believer in his work. I have seen CRM have tremendous results. If you are looking to implement CRM there are a number of books to choose from, but this unfortuately is not one of them.
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