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Title: Great book for beginners
Review: Pay-per-Click SEM Handbook is a great book for beginners to start using PPC as a part of an internet marketing strategy. It provides a more up-to-date look at search engine offerings than other beginners' books currently available. This industry changes on a daily basis, and newcomers need the most current information possible to move up the learning curve. The Mordkovich brothers have also included the latest ideas in tracking, tools and analytics, which many veteran SEMs would find useful.
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