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Title: A Major Disapointment
Review: As a professor of business ethics and management I was very encouraged when I came across Blanchard's latest book. Managers are often faced with situations where they do make the wrong decisions due to poor judgement or lack of proper data; This will never change. But on the other hand how they handle these situations after the fact often becomes a matter of ethics (and good sound management). A key tool in these situations is an apology (in all of its various forms).To bad Blanchard took the very critical and complex tool of the apology and made it into a trivial "pop-science". Making material readable is very important, but making it trival is totally unacceptable and does a tremendous disservice to the reader and the material.
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