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Title: An Insider View
Review: Please spare me the research aspects of all thats been written before. You understand little of the inside workings of Mars, especially the insights of Forrest Sr. This book contains the known cream, but little of the substantive "meat". Few will ever really know Mars, or how it works, and unfortunately this author is one of these. To know Mars, to work for the company, is to know the consumer, as the consumer is key to the success, Little new light is shed on the shadow known as Mars in this diatribe.
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