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Title: VERY GOOD REFERENCE
Review: I cannot wait to start my business. This book gave a world of ideas in how to market my product. It is very relevant to both marketing tangible products, as well as, service. The only shortcoming was the fact that certain issues were pretty outdated. This is to be expected considering the book was published in 1998. On the whole.....[the price of this book]is certainly not too much to spend to increase your sales substantially.
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