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Title: Your #1 Marketing Strategy
Review: Almost everyone in business will acknowledge that the best way to gain new business is through referrals. Bill explains in easy-to-understand terms exactly how to transform your existing customers and clients into your business advocates. Most importantly, Bill shows us how to accomplish this without fear and in a manner that actually strengthens your customer relationships. This book is not just for sales people either, anyone in the organization that interacts with your customers should read this book.
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