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Title: An excellent starting point!
Review: This work is largely common sense, which means you should already know it. But honestly, most common sense only comes after making mistakes. This book can prevent you from making many of those mistakes. As a programmer, this book was helpful for me in making the transition to the web.Mr. Nielsen's book is lucid. It is well thought-out. He has studies to back up his conclusions. Even though you shouldn't treat it as gospel, you would do well to consider his reasoning before making your design decisions.
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