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Title: Full of stereotypes
Review: I bought this book hoping to gain insight into the minds and customs of my foreign business associates. I was sadly disappointed. As a European who has lived in Italy my entire life, I can say with 100% certainty that all of the information and advice in this book draws on age old stereotypes. For example, the lazy Southern Europeans, the cold Scandinavians, the pub hopping British and the industrial Germans.This book will not help anyone improve relations with Europeans. It will only enforce false stereotypes and foster misunderstandings of other cultures.
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