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Title: Yes, out of date
Review: This book was well written for its time but Google no longer uses the formulas found in this book. Any book written before August 2005 should be considered out of date at this point. At that time Google introduced the concept of 'Quality Score' and that changed things quite a bit. Google also recently (December, 2007) changed the way it analyzes the associaton of keywords, ads, CPR, and site content. So the basic concepts of this book are fine but the specifics have moved on. I wish I had read the review from October, 2005 entitled "Nice but...it's obsolete".
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