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Title: Outdated, but could be helpful to the complete idiots
Review: You gotta remember that this book was written in 2000, right around the time the dotcom bubble burst. Of course you didn't have to be amazon or ebay to survive the bloodbath, as many small independent shopping sites have been doing quite well.This book doesn't tell you how to come up with a good idea -- I doubt anyone can really tell you, since successful entrepreneurship is seeded totally on individual creativity. (Disclosure: I myself am still trying to come up with the mother of all "how come I didn't think of that" ideas.) It's more about how to set up an e-commerce site, but the information is already outdated now that four years have passed. Still, it could be an informative read if you are truly clueless about e-commerce.
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