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Title: On the Art of Blowing Your Own Horn
Review: Instead of offering copywriters solid suggestions or advice based on experience, Lewis instead gambles that he will reach similarly jaded, sarcastic and negative readers who are eager to ride alongside him on his high horse.The author seems more interested in listening to his own embittered critique of others' work than in instructing readers with real information.I disagree strongly with most every advertisement he holds up as an example of ineffective copy writing and/or visual communication.It is almost as if Lewis belives his zealous slashing of others' work can replace helpful examples. It is unfortunate that a book like this gets published with such a promising title. Lewis doesn't even come close to providing any sort of tangible help for copywriters who want to increase their repertoire or get another professional perspective.
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