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Title: Captivating title but......
Review: OK, I will start by saying I am always skeptical of business books because I always feel like they are telling us something we already know. AND EVEN if it is something I don't already know, is it necessary to have a 208-page book essentially saying the same thing over and over again? The book is chock full of anecdotes, but all point to the same conclusion: the product must tell a good STORY. And to be honest, I am not so sure I buy into the use of the word "story". But, in any case, the author beats it to death. This book could have easily been summarized in a 2-3 page pamphlet. I noticed one reviewer included some quotes, most of which came within a 20 page span. As a book of stories, it works OK, but I think I would prefer a book like "The Tipping Point" before this one.
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