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Title: Least creative book on creativity I've ever read.
Review: While I think De Bono had some great points, you could read the summary and the appendices at the end of the book, and have gotten most likely more information than reading the book, which was basically a 330 page advertisement for De Bono's consulting company. So, one star for tricking Harper Collins to publish the longest advertisement ever published, and one more star for successfully writing a book.Honestly, everything in this book steams from common sense. None of his techniques stem too far outside of putting two things together that don't belong. His made up word Po is interesting and intriguing, and probably the most you'll gain from reading 'Serious Creativity'. All Po is is a link to place two words together that would otherwise be out of context, ie 'Planes Po Landing upside down'.Is it worth reading the last 18 pages? Yes. Should you buy this book? No.
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