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Title: Not for startups.
Review: This book "might" help you if you are already an established business. But if you are just starting one, forget it. Why? Because you have no customers that can refer you to anybody!It's also a summation of many of the business proverbs that we already know :- be nice to your customers- ask them how you can better serve them- and don't forget to ask them for referralsThat's about it.I'll give the book two stars because I always do for any book that at least introduces me to one new idea. And that new idea for this book is -- don't ever argue with your customer! Use their objections to how you are failing them as an opportunity to do better by them. Put your ego in your pocket and LISTEN to them instead of making excuses for your lack of performance.In that sense, you will have gotten the entire message of this book. 'Nuff said.
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