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Title: It takes 1 hour of reading to extract 5 minutes of value!
Review: Some good information. The problem is that I had to do so much skimming to get to anything useful it was unbelieveable. Such a waste of paper. I don't know what some of those other reviewers were thinking about. Then when I finally found the useful information it takes you 10 excrutiatingly long chapters later to figure out what to do with the information. In my opinion your better off getting your copywriting information from another author. I've made the mistake of buying other books from him and he uses the same wasteful and frankly very egotistical style. He thinks he's the only one who knows how to market or one of the few. I am an avid reader of marketing books and I feel you'll be better off somewhere else. I'm sorry I wasted my money on his books.
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