Negative Positive
Title: Underneath the glossy production...nothing new to say. "Medium" is definitely the message.
Review: Kevin Roberts appears desperate to coin a new word for our already overwrought lexicon of corporate jargon - but in creating another book in what is clearly a strategic plan by Saatchis to seize some kind of 'ownership of tomorrow' - the author forgot to come up with any new ideas. Could Sight Sound and Motion really be the saviour of modern communication and advertising? Gee whizz. Don't tell Hollywood, or they'll invent the talkies.This book is empty and smug. I give it two stars because the layout is lovely - a fresh updating of the work that Quentin Fiore did for Marshall McLuhan in his "Medium is the Massage."But I found it a pity that McLuhan, in his books from the 1960s, has far more to say about today's media than does Roberts in 2006.For an alternative you might like to try:Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Is the review positive or negative? 