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Title: Distilled knowledge of what works for consultants
Review: "142 Insider Marketing Secrets" pretty much sums up what's inside this great book. Although small (175 pages) it provides very detailed and specific recommendations.Not all of the 142 secrets are earth-shattering, but there's more than 100 valuable ideas. The four authors compliment each other nicely. If I were to advise them before publishing I would have wanted only to read Bernard Zick's recommendations because he's such a whiz on marketing in this area. But surprisingly, I found the other authors to add significantly to the focus of the book as they had to face how to market themselves in their specialties.This is a book that you will want to review at least annually, perhaps as you plan the next years activities. There are many unusual techniques or ideas in this book that I had not seen elsewhere.John DunbarSugar Land, TX
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