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Title: Suberb insights into early Watchtower Society strategies
Review: A candid self-evaluation and evaluation of the Watchtower Society history from 1917 to 1952, written by a former Jehovah's Witness.Schnell tells a fascinating story of a developing religion. He uncovers the Watchtower Society's sales methodologies developed in Europe and the USA. He also reveals the use of demonstrations and the court system in the US to benefit the Watchtower Society through the influence of public perceptions.With Schnell's help, you can begin to understand how idealistic youths ended up as dedicated, underpaid promoters of a belief system which Schnell compares to totalitarianism.I gave the book 4 stars, because I think it has its greatest value as a historical document which may give insight into the origins of the current Watchtower Society. It may be less relevant to the concerns of those who love the JW's of today. Still, a great read!
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