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Title: Just look at his website first - the proof is in the pudding
Review: Jakob Neielsen has his own website at http://www.useit.com/. If you even think about buying this book and consider yourself a web designer, take a look at his site first. Frankly speaking, it stinks! He even breaks some of his own rules about text clutter and long scrolling pages. Perhaps you like his site. If so, then maybe this book is for you. Maybe I can get a PhD in web usability, proclaim myself a guru, and sell books. I'll get companies to pay me 175k to give them verbal feedback on their site based on some simple principles that should be summed up in one article - Creating text based websites for morons. By the way, in the same vein of the Dummies books, Jakob assumes that people are idiots. Buy his book and prove him right (the press sure has). Maybe you can buy the book for half price - mine's for sale. Heil Jakob, der fuhrer of usability!
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