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Title: Must have book for those opening a virtual storefront!
Review: This is perhaps the best-of-breed book on e-commerce and the virtual marketplace. From begining to end, Choi, Stahl, and Whinston do a superb job of explaining what e-commerce is, isn't, and might be. Covers everything from Commerce to payment systems and security. Provides a lot to think about when considering whether or not to enter into Internet commerce or merely host a Web site offering product & service information about your company. Two shift keys up awarded to this book.
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