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Title: Catchy title, terrible book
Review: Well, as a reference book in a medical library this would be a great fit, but for leaders looking to do more this book is off topic. The scientific nature of this book provides great bits of info, but it also makes the 350 pages feel more like 3,000. If you are looking for a way to reach people emotionally try Dale Carnegie's How to Win Friends & Influence People. If you want to know how those techniques affect the neurological system this might work for you.
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