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Title: For marketing-impaired persons like me...excellent!
Review: I admit it: I have a tin ear for marketing. I flunked Marketing in the MBA program. I hated it, I hated the professor, and he hated me.So this book was a major turn-around for me. I found it very useful, practical, detailed, un-hyped, and respectful of customers. Silverman helped me set up a word-of-mouth marketing plan for my business that was coherent, understandable, and worth the effort. This book also made me think again about unproductive marketing I was doing--such as advertising in the newspaper, which reached nobody whom I wanted to reach. For these reasons, besides that of helping re-tune my tin marketing ear, this book gets a BIG 5 stars.
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