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Title: Do not waste your time
Review: This is one of the worst books on data mining available. It is not intended for marketers nor researchers. You don't need any knowledge about neural networks and -even worse- you will not learn anything. It only talks about the IBM Neural Network Utility. If you are a business man look for 'Data Mining Techniques' from Michael J. A. Berry If you are a math man looking for a good text on neural networks see 'Neural Networks' from Simon Haykin.
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