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Title: I wanted this review to be better
Review: I read Money Making Marketing and loved it. For the most part I have found Lant to be very good at getting his point across and providing good information you can use. Unfortunately, with "How to Make a Whole Lot More than 1,000,000 (& etc)" he talks down to the reader incessantly and he offers very little in the way of substance. I cannot tell you how many times I have tried to wade through this book and found that I just can't. I wanted to like this book, the subject matter is near and dear to my heart. However, Lant needs to focus on the subject hand, follow his own advice and give the customer what they want. People buy this book because they want clear, step-by-step advice on how to produce a product that they can sell. I am no different than anyone else in that I want that real how-to advice. Lant completely fails to provide at all tangible in that area. Save your money and bypass this book.
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