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Title: ACCURATE & RELEVANT - RESEARCH BASED
Review: This is an extremely valuable book for anyone researching or studying the Australian FMCG / grocery business.It is very accurate and not at all self serving to the industry who are followers not leaders.It contains a wealth of quantitative information in a structured fashion, while remaining easy to read.It is worth buying for anyone who has anything from an assignment to a PhD to do on the topic.
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