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Title: Good reading, but don't expect a business plan in it.
Review: While it can be argued that this book serves as a promotional piece both for Mr. Dell and his company (which isn't a bad and unnexpected thing after all), there's real knowledge to be gained from it. If only Dell Computers human resources is run like the way he describes in part II of the book, his company is light-years ahead from the competition just by using a really down to Earth strategy. Add the kind of efficiency and speed they achieved, and you've got a "Star Wars Episode I: TPM" company against "Battlestar Galactica" competition (sorry couldn't resist, I'm in a SW mood eheh). People who want to know about the company's history and Dell's life will be disappointed, because "Direct from Dell" is more like a book on the "Dell's way of doing business".
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