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Title: "The Word" is an invaluable source on how to write well.
Review: "The Word" was first lended to me by my editor who told me when doing so that it was lent only to select company. After reading it, I knew why.It is an invaluable source of how to write efficiently and effectively no matter what the subject -- not just in journalism.By including lucid examples of the pinnacles and pitfalls of tone, usage and color Cappon masterfully coaches the reader on how to organize thoughts and economize words while at the same time making it a joy to read.This book along with William Zinsser's "On Writing Well" should be mandatory for all college freshman
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