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Title: Berglund Center for Internet Studies Review by Jeffrey Barlow
Review: Pattern Recognition, is difficult to summarize. Its heroine, Cayce, is afflicted with an allergic reaction to brands, whether pushed at her from electronic advertisements or attached to her clothing. Tommy Hilfiger is close to life-threatening for her. This, of course, makes her invaluable to the advertising world because her reaction to a planned ad campaign or style is usually a clue to its probable success. Like much fiction that grows out of technology and its impact, Pattern Recognition, is difficult to bring to an end. We are left without knowing whether the film snippets are some vital message to us, or merely the beginning of a wildly successful advertising campaign. But Gibson's striking prose, sharp vision, and colorful world are difficult to forget, long after the reader returns to the mirror world...For a full review see Interface, Volume 3, Issue 2.
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