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Title: Great for marketing geeks
Review: This is the first Seth Godin book I read and is one of his better ones. I've struggled with a lot of his later books as the riffs feel a bit disjointed. I think the reason I was able to read and enjoy this so much was that it was considerably shorter then Linchpin.I really enjoyed it. It helped me learn about the power of stories and how they apply to marketing. In writing this review, I actually think I need to re-read it because I know that my world-view has changed since I first read it 3 years ago.This is the type of Godin book that should be re-read at different stages of your business.
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