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Title: Mail Order Sales in the Internet Age
Review: While this book might seem outdated with all of the talk of e-commerce, think about how much money is still being made by mail order businesses.Many large department stores, including many web sites, use mail order to drive a substantial portion of their sales.The ideas that are presented in this book are some of the classic mail order strategies that can be used by any online business, paper catalog, or magazine advertiser.There are great strategies covering classified ads which can be applied to both online classified ads, and print classfied ads.There are also many valuable ideas on how to write a good ad that can be used by anyone who sells on eBay, such as how to write a good headline that can attract more attention and help you sell at a higher price.This book is a great asset to any mail order or online seller.
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