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Title: What All Leaders Need To Know!
Review: At the beginning of Unlock Behavior, Unleash Profits, Leslie talks about the recent article from Fortune magazine on "Why CEO's Fail". What surfaced as a constant for many, was a lack of execution, follow-through, and delivering on commitments. Leslie opens the reader's eyes to the opportunity that exists in all companies, which is their people. The book presents the science of behavior as a key to motivating and enabling people toward the successful execution of the company's goals as well as their own personal success. It became clear that the "soft side" of business is where much of the opportunity exists for leaders in today's competitive marketplace. The author presents an understanding of behavioral science with real examples which allows the reader to understand how it could positively impact their world. It allowed me to look at my business problems and personal challenges in a whole new way. Excellent insight into what really makes an effective leader.
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