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Title: An Exciting Marketing Opportunity
Review: You definitely need to read this book if you are in the marketing field. In fact, every man should be required to read it. It provides much needed insight into how women think and make decisions. For a marketing person it delivers pure gold. Not only does Martha provide the science behind how women think and make decisions, she makes it an interesting read with lots of real-life examples and how-to lists. Since reading it I have used her suggestions to make many improvements in the marketing materials I develop for my associates.
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