Negative Positive
Title: Like Chicken Soup, It Couldn't Hurt
Review: Good luck if you think this is your answer to advertising and marketing failures. It isn't. It's another two hundred odd pages of repetition and feel-good platitudes, but no real substance. Yes, it's impoprtant to have ad copy that is different and creative and well written. That's the message of the book. It doesn't say where you get the geniuses to write this copy time after time, but then you discover that, lo and behold, Mr. Williams has a consulting company that can help! A more cynical person might think this book is nothing more then a fluff piece designed to sell the services of the auther and not much else. The fact that it stresses "good" ad copy and nothing about how to schedule the copy in the various media makes this book as incomplete as a skydiving manual with no directions on how to pack the chute. There are far more informative books on the subject. This one was a slick looking disappointment. Big hat, no cattle.
Is the review positive or negative? 