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Title: I really enjoyed this book!
Review: I have worked in marketing and advertising, but do not currently. I picked up this book, strictly for the title. I have always thought myself to be a marketer's nightmare. I don't buy anything because of the brand name. The few branded things I do buy are only bought because I have used them and they have proven their worth to me. So, I picked up All Marketers Are Liars, expecting it to trash marketing gimmicks. Boy was I surprised to find that I am not the nightmare I thought myself to be. Godin's theory of storytelling as opposed to advertising is right on the money. While reading his book, I realized that I, too, have been hooked by the good stories and it opened my eyes a little more to marketing ploys that I hadn't even paid any thought to. Godin's examples of product story telling are very interesting. I really enjoyed this book!
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