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Title: entertaining and educational
Review: I got this book based on a recommendation from another book (The 4 hour Work Week - which is excellent). The description of how the industry developed as well as what they had to go through to make the Thigh Master successful was great. It's an easy read, entertaining and keep you involved in the story. It also gave you insight into obstacles that I never would have even considered.I recommend it to anyone who's in retail businesses and trying to mass market a product or products.
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