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Title: If you're in Marketing, This book will change your life.
Review: I don't know a single Marketer out there who will not benefit greatly from Dr. Lant's CASH COPY. I learned more about writing "winning" ads in this one book than I did in 13 previous years of Marketing. Definitely not a book to just read once. It is my bible of marketing. To be read over and over again. I would also highly recommend Dr. Lant's book EMAIL ELDORADO. A truly stupendous book for the Internet Marketer. If these books could receive a six start rating, I would give it to them and Dr. Lant
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