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Title: Cottle as a college text
Review: Cottle's edited text gave an outstanding overview of the public relations (PR) fields. His co-authors wrote compartmentalized chapters on specific areas of expertise, and it makes understanding the field much clearer. Cottle's chapters are the most difficult to understand, for he uses career-specific words and concepts and lofty expressions. However, the other seven chapters are very down-to-earth. I am using it as a text for a public relations master's level course, and it is almost perfect. It is written entirely by British or Australian authors, so don't expect extensive analysis of American PR, but there are some American issues included.
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