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Title: I don't get it
Review: This book was suggested by amazon to me as relating to writing effective web copy and web marketing.However, I found it difficult to understand and it did not give too many suggestions on web marketing, so I was dissappointed. I already knew the new media - web 2.0 stuff (youtube, myspace, blogs, forums, etc.) exists and is taking away from old style media (TV, radio, etc.).This booked seemed to only state the obvious that advertising and marketing has changed dramatically. You need to learn how to market using the new media. Find a book that teaches you how to use the new stuff rather than a book that just tells you that it exists.I can say one thing for the book. It does look cool and have cool photos. It would be nice on your coffee table and impress visitors because they will not understand it and will think that you do. I moved it from one to two stars for look and coolness.
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