Negative Positive
Title: Out of date & Barely useful!
Review: The book needs serious updating being that it was written some time ago, and the Internet changes rapidly. However, if you would like to know what the Internet was like back in 1986, and are ready to base a marketing plan on this then the book's for you! I ordered this book hoping to find quantitative information and in depth advice on approaching the Internet from marketing stand point. It was hard to scrape the pages to come up with anything of use. A basic marketing plan outline, a beginners guide to the internet, and some common sense will bring you a lot further than this book. Some of the links in the bookmark file did not work. If you're online reading this, you basicaly have no use for the book!
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