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Title: Pray that your competetion doesn't read SEO for Dummies
Review: This may be the most important book a web developer can read. Peter Kent believes that most web geeks that think they know Search Engine Optimization, don't - and I think he's right.If you're looking for gimmicks, you may be disappointed in this book, although there are quite a few gems in here that can get you a quick bump in traffic. What Kent will help you out with is a systematic, organized approach to building a site that people will be able to find.
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