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Title: Preaching without practicing
Review: Amelio seems to have a disconnect between his criticisms of Apple's employees and his own actions as CEO. He identifies lack of follow-through as a key problem in Apple's culture, but details numerous occasions when he gave directions (orders?) but did nothing to assure that they were carried out. He discusses his choice of a second-in-command in a very detached fashion, yet one of the key jobs of any CEO is to select and direct competent subordinates. By his own admission, his choice for COO was a disaster, yet Amelio elevated him and left him in place. For a very different approach to turn-around management, readers might want to consider Gordon Bethune's "From Worst to First". It details a successful turnaround by an executive with both vision and hands-on command of how things actually work in organizations. Amelio seemed to lack both.
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