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Title: For SOHO business operators
Review: How to Promote Your Home Business is a basic how-to book for those who are anticipating or just starting a home business. It focuses primarily on the news release process (as one would expect from an author who is a journalist). It also includes other venues. The book is strongest in its tips for dealing effectively with the media, for understanding the process from the media's perspective, and showing what does and doesn't work in the advertising realm. We rated it four hearts as a good, entry-level book.-- Bob Spear, Heartland Reviews
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