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Title: scratching the surface
Review: The analysis described in the book is a start for an individual investor to do their own research and it points to some useful resources. But the depth of the analysis and process is not enough. Following this process would not be sufficient to replace an analysis by a professional analyst, provided the analyst is objective. In other words, one can not "fire the stock analyst" simply by following what the book says.Some criteria mentioned in the book are also abitrary, superficial. For example, it says slow growth would be sales growth of 30% or less. A sustainable of sales growth of 30% is extraordinary in real life. The book also gives different processes for growth and value investors, where growth and value should be integral parts of any analysis.
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