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Title: Insightful!
Review: Author Anthony J. Alessandra identifies the four basic business personalities: Directors, Socializers, Relaters and Thinkers. As you come to appreciate the strengths of each of these styles, you also learn to put them to use. You will read about the drawbacks of each style and you will see how you can help people overcome them. The book is generally for managers who want to get more out of their employees. The authors include a section on how to apply The Platinum Rule to selling, which makes the book quite useful for anyone in a sales position. We [...] recommend this book to sales or personnel managers, and to other executives who want to understand and motivate people.
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