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Title: Dissappointing
Review: What a shame - could have been a great story. Really a bit more about Mr. Batten and Landmark Communications than the title suggests. While there is nothing wrong with that, more about the people who grew the business and how they actually did it would have been interesting. Many of the people who made great sacrifices and fought to build the business and brand are not even mentioned. Who did the marketing research? Who made the programming changes? Who created the brand image campaigns and advertising? Who wrote the strategic, marketing and programming plans that led to the growth in ratings and revenues. Who showed that reducing the frequency of local forecasts would actually result in ratings increases? Why are ratings off and what is being done about that? What a shame.
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