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Title: Definitely NOT the book I have been waiting for!
Review: If you have ever received junk mail you don't need this book. This particular books profiles typical forms of junk mail every person receives daily at home and at work. There is absoultely no creative ideas or techniques represented in the pages, rather obvious observations make up each chapter (i.e. "Sex sells"). I have found that keeping all of the direct mail peices I receive and noting what caught my attention is cheaper, less time consuming, and more effective than this book.
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