Negative Positive
Title: Mediocre book creates a foggy picture
Review: What striked me as odd in this book is the background of it's author: Medicine and IT.My skepticism unfortunatelly proves well founded.The book is built around a quite simplified example of a bike shop that fails to clear things up.The writer spends much time explaining technological advances in broad terms and less time with the marketing aspect of CRM.It contains no case studies.Too introductory.It will give you some understanding of CRM but limited.All in all i did not find it a helpfull book on the subject .Only for execs with no touch with current technologies as a starting point, not good from a marketing perspective.
Is the review positive or negative? 