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Title: More red than advertised!! Don't like it.
Review: This came out much redder than advertized. I have naturally dark brown hair and I haven't used hair dye in over 6 years, so I thought that the dye would turn my hair a sortof lighter brown like the box advertised on the side. However, my hair is darker and has a deep red (almost purple) hue to it. I dislike it!! Also, this isn't as easy to apply as the video adverts say it is - luckily my roomate was a willing participant. I am giving it two stars due to the misadvertising of the color and the difficulty of application. I should have chosen another color.
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