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Title: Dud!
Review: I read a lot of sales books and I had heard of Hopkins, so I decided to pick this "book" up.What a disappointment.The book was nothing more than a marketing piece for his organization.Do yourself a favor, pick up something original and not this sham - try S.P.I.N. Selling, Selling to V.I.T.O. or any of the consultative selling books out there and pass this one up.
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