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Title: Great insight
Review: Given the state of the dotcom meltdown, it is easy to see why many more people should have read this before leaving established companies and jumping on the bandwagon. Sawhney pretty astutely makes the point about how to actually transform a business by integrating the internet deeply within the operation rather than viewing it as some kind of stand alone panacea. The metaphors and stories add a pithy touch that make this an entertaining read. I think this is a must read for anyone who is trying to ascertain what happened in the ebusiness boom that went bust and where we go from here. The principles are widely applicable across businesses new and old. I loved it!
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