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Title: Arrogant & A Bad Writer
Review: Lant uses an effective marketing model, but he is both arrogant and a poor writer. I am pretty tolerant of bad writing, but my copy is still mostly unread. There are many other marketing classics that are readable and contain even better information. I bought this book at a used bookstore, because I have another book from Lant, and was disappointed at that. If you enjoy academic, painfully long sentences then you might be able to get through this book. I have talked to people that do confirm that the author is arrogant, as you can tell by the tone of his writing. If you can get past all of this, then there is some good information in this book. The biggest problem is the tremendous waste of paper and of your time, because of the lack of clarity and conciseness.
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