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Title: Some interesting concepts and facts, but there's gonna be more to the story
Review: Some interesting and eye-opening concepts, and a relatively easy read. However, the premise of telling 'stories,' which are essentially lies wrapped in 'authenticity' is exceedingly flawed. The true story is always the best and eternally effective, even if it doesn't drive short (or even long) term profits. Marketers have a responsibility to tell the truth, albeit in the form of a story or whatever language will reach the consumer. If your truth sucks, then reinvent your product/service, don't tell a lie and expect your authenticity to make it true...that's the essence of bullshit.
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