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Title: A Must Have
Review: I have used the concepts Roy detailed in "The Wizard". I have made them a part of my everyday approach to selling radio. As one of the top salesman in my market, I can tell you the "wizard" works. I thank Roy , my company thanks Roy and my clients especially thank Roy. Roy puts into words what a few of the best radio sales people instinctively know or finally learn. I can't wait for the new "wizard" book to arrive. I pre-ordered it on Amazon. If you are in sales or an ad agency and "the wizard of ads" does not profoundly change your approach and attitude about what is right for your clients, then you are in the wrong business.
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