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Title: A quick read, but a good one
Review: I read this book in one day over a Christmas vacation. Most of the ideas in it seem intuitive to me, but they are explained in a way that is not necessarily the way I had thought of them before.If you have a business or are in sales, this book gives you insight into the psychology of marketing, in that your target audience already has a story in their head of how your product is going to work for them.Whether it actually does what they think it does, doesn't really matter, but if it does - then you will sell more to them.This books explains how to find who it is that is best suited to your product/service, and then how to best market to them (allow them to best view your product in their "story").
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