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Title: Set the record straight.
Review: I don't know what the critic C. Brennon is talking about, but before he gave his review he should have gotten his facts straight.Number one, the chapter on "odd sales" is actually called "Odd Priced Sales" and has nothing at all to do with Wal-Mart's profit margin! The chapter is talking about the trick that all stores use to lower the price of an item by one nickel or penny so that a product that cost $20 is now $19.95 or $19.99. It's basically an optical illusion.Number two, the author did not print this book on his desktop, it was published by a division of Rhandom House.Number three, I don't know what "Rollback Smiley" is but the Smiley had nothing to do with the conspiracy, Wal-Mart was playing with the word "Rollback!"Wal-Militia is a wonderful book about retail and government! Everyone should read it!!
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