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Title: Goizuetas Genius
Review: I thought that this book was very informative and inpspiring. It seems ironic how the American Dream was achieved through an American product, with an ambitious Cuban man. I found the book to be a little biased. It refuses to show the readers any outside view of Roberto Goizueta. It seems that the author wrote it with the intention of making Mr. Goizueta out to look as perfect as possible. I found the book to be compelling. I very much enjoyed hearing about the gambles Mr. Goizueta took. Such as abandoning TAB SODA in favor of DIET COKE. And when he changed advertising corporations only to change them again years later in order to boost sales. Not to mention his influence in expanding Coca Cola world wide and improving the quality of Coke bottlers globally. I would recomend this book to anyone who is interested in learning anything about how to run a buisness the right way. As exemplified by Mr. Goizueta and the Coca Cola company...From the ground on up.
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