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Title: Trying to do too much, achieving far too little
Review: I feel compelled to write this review because I was misled by the five star review it got from another reviewer, and frankly, the cover design grabbed me. The title is also very misleading. I assumed it was about the way in which design and copy work together, and essential design concepts copywriters should know. Instead, it attempts to cover print, radio and tv/film advertising, and it fails on all counts. It appears targeted to high school and not very sophisticated college students. The content is so thin that it could easily be read in a day. I am returning this book. I purchased several others on the subject that I will keep -- but not this one. Nice cover design.
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