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Title: Good Ideas for a Big Problem
Review: Escaping the Black Hole is an excellent analysis of the disconnect between sales and marketing, why it's widening, and how the cost is getting more significant. Prior to this work, there have been few thought leaders focused on this disconnect in a useful way. Most of us know it's there, but few of us have had mechanisms for removing it. Fortunately, Bob Schmonsees has pulled together a lot of interesting research, combined it with his wealth of experience, and produced a set of ideas and tools in Escaping the Black Hole for aligning the parts of the enterprise that face the market most directly: sales and marketing.This book is a valuable read. Although you may have to wait 100 pages or so to get to the real meat of the book, you'll be much savvier by spending time with Escaping the Black Hole.
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