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Title: There is no magic, only basics
Review: Mr. Debelak has written a 'basic' marketing book; something you might read in a beginning marketing course. However, some of his information is out of date. When I started reading Marketing Magic I realized much of the infomation was common sense and didn't find any 'magic' that would make me want to continue reading. I skipped to certain sections hoping to find secrets or 'magic' information. I cite his information about trade shows. Unfortunately, it was out of date too.If you need a basic marketing book to cover introduction to business marketing, this would be the book to buy. If you have been in business and need more current information, continue your search.
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