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Title: Great Thoughts on Doing the Ordinary Things in Extraordinary Ways
Review: I am the director of a small nonprofit agency. I spend each day serving both my team and also clients that come in to receive services. We have always prided ourselves on providing outstanding customer service. Even though we're in the customer service business, The Fred Factor encouraged me to take my service to my team and also our clients to an entirely new level. Sandborn writes in such a way that this book is easy to read and comprehend. After each section of the book, I paused to reflect on Sandborn's thoughts and reflect on how I could put his comments into practice immediately. I would highly recommend this book to anyone that serves!
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