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Title: Book is geared towards big companies...pass it on
Review: This book provides a functional introduction to the concept of word-of-mouth and what is sometimes called viral marketing. However, it definitely won't be the last book you'll need on the subject. The examples presented in the book mainly focus on larger companies with significant budgets. They also tend to have either established brands or established products. The products neatly fit into clear categories. In other words, any type of marketing campaign with a significant budget and well-written copy would have worked.Most small businesses without a large marketing budget or pre-established brand or product won't find much of this book relevant. I find this ironic since word of mouth is generally regarded as a method accessible to smaller businesses. If you work for Coke or Dell this book is for you. If you just started a new online business or small restaurant this book is probably not for you.
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