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Title: A must read for ALL entreprenuers!!!
Review: This book can and will enable one to pick up on all sorts of marketing ideas and techniques that are so common and so simple that they are overlooked. I can say from experience that I've put only a couple of the techniques described in this book to use, and I have definately benefited from them. I soon will add more "weapons" to my "aersonal" so I can "launch another attack" on the competition.
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