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Title: The title of this book is misleading IMHO.
Review: "Anatomy" suggests an anotomical analysis of something. This book talks about "process", not essence.If you are an analytical thinker, you will hate this book. If you are somebody who can be easily programmed, then you will love it.The first 20 pages reads like a conversation with a typical salesman. -blah blah good! -blah blah blah good!I was expecting a clear evaluation of the linguistic nuances of social persuation, and/or guidance for evaluating the "mark" (sort of speak), to help me assess the effectiveness of a pitch.That is NOT what this book is.They talk about "thinking process". Well. It may be a process. The other part...?
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