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Title: A Must Read for Public Speaking
Review: As a person who suffers from public speaking anxiety, and a fan of well trained orators, I grew to really appreciate this book. Arch Lustberg's straight forward approach explains everything about public speaking from how to stand, project, make eye contact and most importantly, be likable.Being likable is a theme throughout 'How to Sell Yourself'. He explains tendencies of ineffective speakers and how mismanagement of audience perception is much more of a critical mistake than mispronouncing words. While he touches on many of the finer points of public speaking, likability is the strongest theme for me.His explanation of how George H.W. Bush and Al Gore lost elections due to the fact that they were trying to speak to the nation in a way that was unlike how they related to constituents really caught my attention. Whether or not people can relate to you is more important that projecting yourself as an authority figure. Any public speaker or salesman must own this book.
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