Negative Positive
Title: Vasty Outdated
Review: When I picked it up I was instantly concerned that it was last updated in July of 2000. But as I started reading I found myself pretty surprised at the relevance of the information. That was until I reached the portion of the book the deals with search engine optimization. The first 72 pages of this book largely discuss the marketing aspects and needs of a website and most (not all) of the information provided here is relevant and useful. Beyond that, however, the information is old, outdated and rife with bad advice.The author continually claims that he does not believe in using spammy techniques, but then goes on to discuss the merits of using hidden text, invisible links, doorway pages, all things considered spam.I would not recommend buying this book. Most of the information is available (and refuted) online already, but if you do get a copy of it, skip pages 73-155 and 163-193. It'll be a nice quick read and you'll skip over the outdated nonsense.
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