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Title: Gives a great Perspective on targeting your user
Review: While this book is designed specifically for Web Design, the principles can be used with any product. The information is fairly condensed, and straight forward.This book takes the quote 'the customer is always right' and shows you how to find out what the customer wants, need and doesn't know they want. And then the book explains how to best use that inofrmation to redesign, or improve your product (web site).
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