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Title: One of the most informative, intriquing books in years.
Review: An intriquing, informing look behind the man behind the madness of Coke. 322 page book reads more like a story book than a corporate business book. Author David Greising does a good job of detailing the life of Goizueta from an independent standpoint and show's how Goizueta's dream of buying a coke and having a smile made him and many others around him millions. A MUST READ!
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