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Title: Looks pretty but performs poorly
Review: Despite the UK label this unit is definitely built in a low cost country, most likely China. As such it suffers from build consistency problems as all of the reviews here clearly show. In some cases, the unit's adjustment is OK and it performs fine. In other cases, including mine, the adjustment is lousy and the toast burns even at the lowest setting. My toaster will be on its way back tomorrow after only one day of use. I have a beautiful 15 year old Rowenta that is made in Germany and is now on its last legs but still produces consistent results every time. I was hoping to buy a quality product made in the US or Europe but all the units I have seen in the stores are cheaply made in China. It is so tragic that we can't get any decent small electric appliances anymore, no matter the brand or the price.
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