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Title: A cartoonish oversimplification of a complex subject
Review: What do you look for in a business book? If you answered weird-looking fonts, cartoonish graphics, and breezy text, then Bob Adams' "Streetwise Small Business Start-Up" may be for you.Bob went to Harvard, but don't worry, this book won't be over your head. Mr. Adams' tips are long on folksy charm and short on hard facts. Often, he simply points out the obvious. Example (p.99): "Consumers tend to pay a lot more attention to feature coverage in newspapers, television, and radio than they do to advertising." You don't say, Bob?Mr. Adams tries to jazz up his limp writing by using strange fonts and dingbats, plenty of (uninformative) graphics, and even tilting whole pages diagonally, but these gimmicks merely underscore the book's emptiness. The graphics throughout are as vapid are as the text, and look like they were snatched from a bargain-basement clip-art collection.Would-be entrepreneurs, do yourself a favor and buy a different book.
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