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Title: Very poor marketing text
Review: After reading the numerous good reviews on this book, I decided to purchase it. Unfortunately, I was seriously disappointed with this text. I was looking for some depth on developing and executing marketing plans. Much of the material was superficial and the approach of linking marketing and sales plans was too convoluted. On top of the poor content, the layout is horrendous. A lot of irrelevant tables that consume paper rather than adding any real value. Don't make the same mistake I did. Skip this book.
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