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Title: Buying this book is buying a sales brochure.
Review: I purchased this book hoping to understand EVA and how to apply it to my stock investments. This book is nothing more than a sales brochure for Stern Stewart. It has some examples of some companies that have prospered using EVA. However, it doesn't tell you how to calculate EVA or how to apply it to your business model. It is a redundant book that continuously says "EVA is better than GAAP earnings, look at what happened at this company." I strongly suggest you pass and apply your money elsewhere if you want to understand EVA.
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