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Title: Customers are the gold in your company
Review: I liked this book. All companies depend on one thing only; customers. And "1001 Ways to Keep Customers Coming Back" empasizes this point which, although, should be clear with all managers and business owners, is not. The book introduces basic ways of keeping your customers happy and how to "promote" you company or product so that you gain customer loyalty. I think this is a good book for everyone in the business world.
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