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Title: Lots of fluff, little info
Review: I found this book lacking. On almost every page I found myself wondering, "Where's the great info I was expecting?" It seems I read an outline of what, when finished, would be a good book.The packaging of the book was eye catching ... the information, unfortunately, was woefully incomplete. I have read that others found this book "inspiring." This leads me to wonder how dull their ad skills were to begin with.Great package ... little substance.
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