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Title: highly overrated
Review: I don't understand why anyone wants to bother with this book. After reviewing it for 1 hour or less, I sold it.Most of what it says is obvious, and some of what it says is wrong. As for what are wrong--I recall it was suggesting that certain words be made more efficient (shorter). But the problem is that those words are the same words that the firm has spent millions of dollars to brand better with.Also, I feel that it nearly disregards the strategic reasoning behind some of the website's design objectives.If you've got the time to read this tedious, nit-picky text, you're better off spending the time to analyze a website yourself and make your own judgments.
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