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Title: What is your USP?
Review: What is your USP (unique selling proposition)? The Weather Channel is available 24 / 7 and "saves lives." Started by Landmark Communications based on a business plan from noted meteorologist John Coleman, The Weather Channel is a broadcasting success story. This book plods along with the story of the birthing of the service and not a lot of insight into the process beyond good people and a private company's ability to make the kind of long-term investment that paid off with The Weather Channel.
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