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Title: Flatly: bad
Review: Author Brodie doesn't seem to have read any research on the topic (or, indeed, Dawkins' original speculations). He gives a vague definition of memes and then abandons or forgets it, then spends most of the book going on and on about phenomena long since well explained by regression/coorelation studies. The book's peppered with self-help crap and vicious neoconservative asides, besides being badly written.This could be the worst book I've ever finished.
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