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Title: A MUST-READ book from the world's greatest marketer
Review: Bob Pritchard is universally acknowledged as one of the greatest marketers the world has ever produced. From World Series Cricket to Coca Cola's Global Lifestyle Project, Bob has consistenly produced marketing wonders throughout his 30 years illustrious career. This book captures the essence of all his marvellous success stories. A CEO once said "Marketing is everything, and everyone is in marketing." I would therefore very strongly recommend ALL members of your organization to read these recipes of success from the living legend. This book together with Bob's other classic "Complex Marketing Made Simple" are the ONLY books which you would ever need to buy if you are serious about being successful.
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