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Title: Great for ideas to customize to your own needs
Review: As an 8-year veteran newspaper and magazine editor, I thought this book was great for jump starting creativity without having to read all the psychobabble or starving artist type talk that some other graphic design books I've browsed at bookstores. This book was instrumental in my redesign of a magazine that recently got me an award.If you're a veteran looking for some basic concepts to play with and customize, this book is great. If your looking for a book that tells you why 8-point fonts work great on red backgrounds with purple elephants, then this is not the book you're looking for.
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