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Title: Misleading title
Review: The book says 1001 ways............but what it does is it takes one idea let say sponsorship and shows 20 companies that sponsor some event.So the book has about 30-50 ideas and about 1000 companies that implement them.From those 30-50 ideas are useful about 10 the rest is common sense even for a 10 year old running a lemonade stand,like print coupons,give discount on slow days etc.I can't recommend the book very basic ,301 do it your self marketing ideas is much more useful for a new small business.
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