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Title: Disappointing Account of Coke's CEO
Review: Regretably not a very good biography and lacking insight into the business strategies that Goizueta used to build Coke. You are left with a sense that it is more novel than biography. Unfortunate for such a titan of business. Don't buy with hope of finding business insight or what really drove Goizueta. This is an unauthorized biography and the author makes some assumptions and leaps of faith that are not substantiated sufficiently.
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