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Title: Please, forget the hype.
Review: Another predictable "Look at me" book on sales. Whilst the author may well have made some money doing one thing, I wouldnt ask him to sell water to a thirsty man. Im tired of "ego" books and would suggest Keep it Simple Stupid, by william j montgomery, a real salesman who can sell anything and his book shows you how, (and no its the one book that isnt an ego trip for an author) as an alternative to this book.
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