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Title: Want create a generic Fortune 500 version of the web....
Review: I don't think they intended wrong, but this book isn't really about the being a successful ecommerce merchant. It's about being a corporate voiced merchant without listening to your customers. I was extremely disappointed in the copy I got, luckily it was free.You want to be online and really participate, go buy Cluetrain or Gonzo Marketing. Then hire a good webperson to help you make it happen.
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