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Title: Great idea, poor book
Review: The meme idea is very powerful, and must account for the number of positive reviews this book gets. However, this text is actually one of the worst ways to get an introduction to the meme theory.What bothered me most is that the author was not direct to the point in telling about the idea, and then developing it from there. Instead, he went around in circles, biting at the edges, and maintaining a constant "wow, geez, look at it" tone that was very easy to get tired of.Substance, really very little. I suggest try another book (there are few, start with Richard Dawkin's original the Selfish Gene).
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