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Title: Well-meaning mistake.
Review: No doubt this book is written with the best intent, but it is truly sad to see that Richard Brodie has misunderstood memetics on a rather fundamental level. Going on about memes as some kind of battle between good and evil, with examples like "unwed mother" (bad meme) and "the traditional american family" (good meme), he just proves that the idea of memetics has not passed the filter of his own his cultural bias. Memetics is not a question of ethics or vague self-improvment mumbo-jumbo, but a serious attempt to understand consciousness.If you are truly interested about memetics, read Dawkins and Dennet critically, and make up your own mind. This book with its Readers Digest-attitude is only recommended to those that want to learn a few empty phrases for social occasions, or want a pseudo-intellectual coffe-table-adornment.
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