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Title: Must Have it
Review: This is a must have book. Several week after I started applying the principles I learned in "Personality Radio"-- I was called in by my PD. He was so impressed by the changes in my show--he wanted to know my secret. Wow--I was floored. I was not a radio rookie, but my PD was a seasoned, major market pro who I greatly admired. I couldn't believe he was coming to me for advice! That was the nicest compliment I ever had.This book renewed my love for radio. I woke up in the morningsexcited about going to work. The book sparked my creativity and my ratings increased. I anchored the afternoon drive. In the arbitron, I was the top rated DJ at our station.
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