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Title: More insight from the Patrick Henry of the grassroots marketing revolution
Review: The title is just messing with your head - but what really messes with your head is the premise of the book. Godin states that the real "liars" are the consumers. They are liars because of the stories that they tell themselves when making a purchase. The marketer is responsible for making sure his story matches the story of his target audience. The marketer is only a liar if he tells a false story to trick the audience.What's funny is that the book is not really about lying. It is about being transparent and authentic and not trying to trick your prospects into buying from you.This is a must read for not just marketing communication people, but also professional salespeople.
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