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Title: The most valuable sales book you'll ever read
Review: It's all about value, and that is exactly what I took away from this book, a genuine sense of value. The Mind of the Customer brings home the message that success is inevitably linked to your ability to "embrace the interests of your client and make them your own". This book is an indispensable tool providing Best Practices for vital sales skills such as asking high impact questions, presentation preparation, and cooperative negotiation. The focus always remains positive, supportive and straight forward. I would highly recommend this to anyone preparing to advance in a changing sales environment.
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