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Title: How to build trust like a slick politician
Review: Fronting for companies like Nestle, McDonald's and Bayer is never easy. From the baby formula scandal that Nestle faced for giving away formula to mothers with no clean water sources, to Bayer with problematic pesticide and pharmaceutical products, to McDonald's building thier customer base from preschool on, Al Golin has mastered the art of building unearned public trust in companies that may or may not have earned it. This book tells you how you can can find the glass half full and market the bright side of companies that kill kids and make thier parents ill! Bravo!
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