Negative Positive
Title: A template drowning in rudimentary business babble
Review: I was disappointed - the obvious differentiator for this book is the worksheets to create what will ultimately be a standard, templated Marketing Plan.Unfortunately that can only be accomplished by wading through lessons on Rudimentary Business including blinding insight such as "Coupons are certificates, usually paper that can be used by your customers . . ." (p. 287) and "the only good marketing strategy is one you can successfully execute" (p. 110). This is juxtaposed with the (unfounded) arrogance of comments like: "these three sections are an integrated course that every MBA program should include and that almost none actually do." (p. xvi).[...]
Is the review positive or negative? 