You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Pretty obvious, formula-driven, consultant-speak stuff.
Product review: Sort of like a combination of "In Search of Excellence" and in search of flatulence -- companies that win and companies that lay an egg. All this 1-2-3 wave business can make you seasick. Basically it would make a good set of business school cases. But the cases don't really fit into an overarching framework that has the explanatory power Morrison pretends
