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Review title: If You Like Sugarman, it's OK
Product review: Joe Sugarman has written a number of books on marketing and advertising. This book is more of a guide to how to behave as a marketer as it is informational about the profession.That said, everything in it is worthwhile. It's a good dose of values for marketers and advertisers. I wouldn't pay too much. But if you have any of his other excellent books, this one belongs on your shelf next to them after you give it a once over.
