You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Yawn.
Product review: zZzZzZzZz...er, what? Oh sorry dozed off there. Blair Witch was everything BUT scary. This is the most unscary movie I've seen. And there's no way I will buy in on DVD, there are hundreds of other titles I'd rather get first. Pass on this puppy.
