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Review title: A Well-Done Business Book
Product review: I got this book because a friend me it was the only book on the market that truly described what people were actually DOING with Business Intelligence, as opposed to all the worn-out implementation, methodology, and database design discussions that comprise the current data warehousing literature. The Forward by Martha Rogers really fits well with the rest of the book, as it confirms that data warehousing is a basic tool for 1:1 marketing.
