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Review title: Get a whiff of Apple!
Product review: Every Mac nut and design aesthete should crack the cover of this tome on how product goes to market. Some of the rejected ideas are more plausible than the ones that actually made it commercially.However, since this book contains so many pictures and is printed on very glossy stock be sure to bring a noseclip to your reading sessions! I got the impression the ink wasn't quite dry when they shipped it.Other than that, enjoy.
