You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Laughed AND Cringed - Enjoyed this Book Immensely
Product review: I laughed out loud during the first half of a book - Strand can be a very funny writer, but by the second half I was laughing less and cringing more. He's an amazing writer, flawless execution keeping the action moving along quickly, and again the book is quite funny - especially in the dialogue - early on. But this is a horror novel, make no bones about it - not a spoof or satire of the genre. Some scenes were quite horrific and cringe-worthy as the puzzle the protagonist Andrew Mayhem is forced to solve gets more gruesome and the stakes get higher. I got pretty creeped out. It takes an artist to have such a dark tale while still managing to bring a laugh. Jeff Strand is a master at this.
