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Review title: Solid Explanation of Changes in Our Society
Product review: The Rise of the Creative Class is a solid explanation of many of the changes going on in our society. In defining the concept of the Creative Class, Richard Florida provides an effective way to discuss the behaviors and trends of middle-class Americans.The central idea of the book is presented in Chapter 9, "The Big Morph (A Rant)." In this chapter, Florida proposes that neither a traditional "Protestant" work ethic nor a Bohemian artistic ethic is an appropriate model for understanding the lifestyles of modern professionals. By understanding the Creative Class on its own terms (instead of according to past models of success), business and government leaders can make better decisions about how to build strong organizations and communities.The rest of the book provides extensive research leading to and supporting these conclusions, show that the ideas Florida presents are not only reasonable, but also grounded in fact.
