You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Shallow and not worth the money!
Product review: First of all, I don't think that this item deserves to be called a book, because this less-than-one-hour-reading is more like a pamphlet, with 25 ideas meant to help you to become better at fundraising. The problem is that these ideas are not new and most of them have been used by anyone, except for two or three of these which seemed a bit more interesting. Apart from that, it is 90% directed to political campaigns and it's almost completely useless for any charity or non-profit organization. Generally, these ideas are not very useful anyway and all these positive reviews here really make me think that they've been written either by the authors themselves or by someone who actually has no clue about fundraising at all. I consider that this "book"'s price is too high for what you get, so you better keep looking for something better and more substantial.
