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Review title: This book can be trying to read
Product review: Despite the author's claims to be the know-it-all guru of startups he has made some glaring errors in the book. Here's one example:"Take, for example, the misconception that venture investment substantially dilutes the founders' ownership of the company. In reality, the involvement of quality venture investors typically raises valuation in the long run."Does the author really not understand that ownership and valuation are two separate and distinct things?Earth to Rob Adams: investment may increase a company's valuationbut it also most assuredly dilutes the founders' ownership. And dilution of ownership with the concomittant loss of control is a big concern for most entrepreneurs.Add to dumb mistakes like this the author's penchant for being a blow-hard self-promoter and you have a book that can be very challenging to finish.I gave up after the first half.
