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Review title: Influence - A must read for all of us patsy's
Product review: This is the best written book I have read that explains how people use the pyschology of compliance to get us to buy or do something we normally would not do. It does an excellent job of explaining how they do what they do and how to you can defend youself against their tricks.At the end of each chapter the author gives a brief summary and study questions with a critical thinking section that forces you to think and utilize what you just read.This is a wonderful book that I will have my children and wife read to protect themselves in the future from unscrupulous marketers.
