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Review title: More than a marketing book
Product review: The best marketing for professional services is word of mouth. This easy to follow book helped me with a step by step process of connecting with the referral sources that work the best for my specialities. Using the guidelines in this book I was able to step out of my office, comfortably, and connect with the people and organizations that I could refer clients to for resources, and they in turn sent clients to me as they learned about what I did. This is a marketing book written with an ethical professional in mind.
