You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: The Best Defense...
Product review: Ever wonder why companies do such a rotten job defending themselves against meritless attacks? Nick Nichols tells you why. It's lack of guts and the pernicious belief that allowing your corporation to be smeared is somehow smart PR. This book provides invaluable advice on what to do when you're in the media cross-hairs. I loved the chapter about how media icon Bill Moyers covered the chemical industry with "no questions asked" because both he and PBS believe that one side tells all. A tough, funny and very serious book.
