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Review title: CEO Leadership
Product review: CEO Capital is an easy to read and useful book that provides leaders with a common sense approach to leading successful companies. Gaines-Ross presents a timely strategic framework for managing CEO reputation in uncertain and risky times. Her straightforward prose outlines what CEOs should be doing each step of the way, particularly in light of shortened time tables, heightened media scrutiny and accelerating demands from powerful special interest groups. Her description of what new CEOs should be doing in their first 100 days is right on - the book does an excellent job of reminding CEOs and aspiring leaders that their reputation and credibility are their most valuable assets and should not be left to chance.
