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Review title: Wow! Made a HUGE difference in my baking
Product review: I tried this after reading lots of reviews and wanting to improve my baked goods' flavor. I'm a bona fide convert now. This stuff is like powdered ambrosia. It's a dark rich chocolate brown color -- much darker than Hershey's or other supermarket brands you'd buy. And the end result in my cookies and brownies is undeniable. REALLY. Had I not known I simply changed the cocoa powder I was using, I would have thought it was a different, much better recipe I was trying. THAT awesome a difference. I won't ever go back to cheaper, regular cocoa powders.
