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Review title: Greatness indeed
Product review: Originally I purchased this book because I had to read it for my Entrepreneurship class. This book is extremely well researched and the findings are resoundingly true. If you are a CEO, buy this book. If you are starting a company and want greatness, buy this book. I don't have my own company or even hopes of starting one soon, but when I do, I know exactly how I can make it great. This book takes you step by step on the path to greatness. The only downfall is that it gets a little redundant, and the last chapter didn't make a whole lot of sense because I haven't read Jim Collins other book "Built to Last." But, indeed a great book whether or not you do have a company. The principles can apply to any organization.
