You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Did not receive item that was advertised
Product review: I had seen some of the other reviews noting that they had received a cheap knock-off. I looked at several vendoers and picked one that had good reviews and I hoped that I would not be ripped off. Unfortunately I also received one of the cheap knock-offs. Do not do business with Fire Starter. They are intentionally advertising one product and selling another.
