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Review title: A Waste of Time
Product review: The author boasts that he write in narrative form, unlike other computer how-to books. What this really means is that he says in 250 pages what could be said in 10. This book is really about building your website, what content to put in it, and optimizing your site for the search engines. The fact that you have a couple of lines of code that embeds the AdSense ads in your site is treated as an afterthought.
