You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: This book was a dreadful experience.
Product review: At the outset this book was a smorgasbord of rich, turn of the century language, with a touch of history for spice. At the description of the first crime, the horrible mutilation of a young male prostitute, the book went downhill with incredible speed. The language lost it richness, the character's values shifted from turn of the century to contemporary and the mean side of the poorest areas of New York came to dominate a really dreary story.
