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Review title: Blah blah blah
Product review: I know Steve Heller's work and hence I was eager to read this book. But it bored me to tears, and I put it down after reading a couple of repetitive, overly personally detailed chapters. I think anyone who got this book thinking they'd gain real insight into how to become an art director and how to be an effective one will be disappointed. This was a poorly conceptualized book that is full of personal ramblings about various people who have been art directors.
