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Review title: Larry Chase is a strong voice
Product review: I was amused by the comment that "Larry Chase is the Gomer Pyle" of Internet commerce. Actually, he's something like Jim Nabors, the man who played Pyle. Like Nabors, he has a strong voice, and stands for old-fashioned business virtues. Stating and re-stating what sounds obvious to some may seem like a wasted exercise, but it's not at all. In this book Larry Chase tells what works, and what hasn't, based on the real experience of real people. That can be very empowering. It was for me.
