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Review title: A beginners manual...
Product review: The substance of this book is a comparison of email marketing promotions from Amazon, B&N, and Borders. Some interesting numbers are presented but, overall, this book is nothing more than a primer for those entering the eMarketing field. I question some of the conclusions which the author arrives at given the limited number of participants (182) in his own ePromotion campaign.Not a bad book but there certainly are others I would pursue with greater vigor than this one.
