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Review title: Beer and Diapers De-Bunked!
Product review: I have been working in the marketing field (most recently for a large long distance company) for the past 15 years, and this is one of the better introductions to databases and database marketing that I have seen. While many of the reviewers have pointed out that the book is "introductory," I found some of the case studies and data mining discussions to be very original...not the same old stuff on "beer and diapers." Like the other reviewers, I found the author to be a very articulate and funny writer.
