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Review title: Not Great At All
Product review: This book continues to be published and sold, yet after reading it I cannot imagine why? A sizable portion of the companies that Collins claims have made the move to being Great are now on the ash heap of life; Circuit City, Fannie Mae which gave us the housing disaster we are now living through. He proclaims how great a company Walgreens is and while they made a move to become the McDonalds of the neighborhood pharmacy world; it is chain that provides NO CUSTOMER SERVICE, I know because I travel coast to coast and unfortunately have to rely on them from time to time. If Collins who claims to be such a student of business were truly so, he would write a sequel where he revisits the companies he claims in this book are so great and set the record straing. This is the rare case where I have read a book that has such little value. Please save your money and time.
