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Review title: The single best book on the subject
Product review: During an intense semester in Nonprofit Marketing, I think I read every book on that focus and I have to say, this is the absolute best out there. It's the only marketing book I have read through without skipping back and forth (probably missing things) and I think that's due to Andresen's personable and intuitive writing style. Things start clicking as the chapters progress....before you know it, you are thinking like this book is written, like it's natural to be so creative, effective and smart.If you have any function in NPOs...volunteer, CEO, manager,...buy this book. You will not be disappointed by how you feel and think after reading it. It's a great help.
