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Review title: Must read (but really)
Product review: Simon Anholt from Cave Anholt Jonason: I must have looked at dozens of books promising the "inside track" on working in advertising, but none of them deliver in the way this one does. Written from the perspective of the UK's leading advertising college, nobody could be better qualified than Ms Neidle to point the way to successful targeting, presentation, preparation and success in getting into the business. For the hopeful would-be agency staffer, it's as essential as a well-prepared CV and a good pair of walking shoes.
