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Review title: please burn every copy you can find
Product review: Please google critical review of G2G before reading. There are major problems with the "research" presented. Check out Nassim Nicholas Taleb's "The Black Swan" for some insight into what really makes a company great. The answer; no one really knows. It's all random.Business books are nothing but fads and fashion. Read, borrow a couple of ideas, then throw them in the trash when you are done. G2G became required reading where I work and in my view has nearly destroyed the company. It was, and still is, considered the Gospel of business. Prior to G2G we grew from zero to $120M in 10 years. In the 7 years after G2G we are down to $60M. (Still profitable, thankfully, but boring.) Life was much more fun before we got hedge-hogged.Avoid at all costs, unless you are a fox and read it to learn what the hedge hogs are thinking.
