You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: A truly awful movie. Excellent advertising, though! Fooled me!
Product review: A truly awful movie. Excellent advertising campaign, though! Fooled me! I can only assume they are depending on the advertising campaign and the absurd suggestion that it is so scary that people might pass out(!) to make as much money as they can as quickly as they can, before word of mouth tanks the movie. Believe me, this movie isn't worth seeing for FREE. It's too late for me, but you can still save yourself!!
