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Review title: Appalling waste of money
Product review: Badly written, badly structured, and of minimal practical use. Despite the blurb - it is difficult to believe that the author can have done business in Japan. The information content is shallow and in many cases the author clearly fails to understand what he is talking about. Originally, I wondered if I was overreacting, but having talked to some friends who also bought the book looking for information and insights into marketing in Japan, it became clear that this book is really that bad. Do not bother with this book.
