You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: wake up your brain
Product review: godin's gift is to get you thinking about marketing in a fresh way--in a way you haven't considered before. if you're the kind of person who can take a concept (like sneezers or ideaviruses) and arrange it to fit your particular context, the book is a huge asset. if you're looking for specific tips or practices that you can apply without engaging your own brain, look elsewhere.
