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Review title: boring and dated
Product review: Some, many even of the old advertising books are worthreading. To me, this is not one of them. Just becausea book was written long ago does not mean it containspearls of wisdom.There are several old books on the subject that are worthreading more than once. There are also many good contemporarybooks which cover the same topic both in context andlanguage more relevant to today's marketplace.
