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Review title: It is out-of-date and unorganized.
Product review: The tone of this book is pretty coversational but unorganized. The information in this book is pretty much out of date. For example, this book still talk a lot of banner ad which is almost out of the scope in today's ad on web, while talking little or nothing about PPC. It brings out some good old metric but nothing new. The technolgy foundation of this book is old and weak and can not reflect and keep up with the current trends.This book is not efficient in pointing out things. It could be more condensed. I don't think this is neccessary to tell the whole author's personal story and some other trivial things to explain things. YOu would just need to point out the definition, and how to apply it, and how to interepte it and etc.This book just includes a lot of unncessary personal story and waste reader's time. If you need a book which is right to the point and nothing more, this book is not right for you.
