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Review title: Trust & Value: key to modern selling
Product review: I agree with Mr. Duncan that trust and value are important elements in today's skeptical business climate. I was eagerly awaiting to read his definition of high trust and how to establish value - neither of which I found in the book. Rather the first part is mainly "pump you up" motivation typical of motivational speakers and the second part outlines his four step approach to selling. Just saying it is high trust does not engender high trust. He begins the book saying money isn't everything, yet in all of the success stories that permeate the book, money is the top gauge of success. All of the success illustrations avoid naming companies, industries or products. The one saleswoman who reduced her client base from 60 to 12 clients and sold $80 million in one year was a little hard to believe. I was very disappointed.
