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Review title: Don't buy this book
Product review: August 1, 2001: Ha-Lo/Starbelly files for bankruptcy. The company was run by Brad Keywell, author of the book "Biz Dev 3.0: Changing Business as we Know it".Brad brags all through the book about how successful starbelly's biz dev effort is. What a joke!! Don't read the book, its poorly written and the info is just plain common sense. I work in biz dev for an internet company and I can say that reading the book was a complete waste of time. I could have written something ten times better.This further proves that just because you went to law school dosen't mean you know how to run a company or that you know anything about business. It actually means you don't know anything about business. That's been my experience with lawyers who try to cross over.
