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Review title: More than just a good marketing book
Product review: Does your success in business depend largely on your ability to market yourself and your services? Mine does, (I'm a professional speaker) and I peruse almost every new marketing book that comes down the pike. You know, the old "If I can get one good idea from the book, it is well worth reading" attitude. Well, this book breaks the mold. Hundreds of good ideas, but much more importantly, a blueprint for putting those ideas into action.That's right. Not only does the book contain information about the single most powerful marketing force available to the entrepreneurial professional, it has worksheets to help you not just read about building referral business, but to actually start building your referral network. And the best part is, it works. I really used those worksheets, and they made a big difference.This book is a MUST READ for anyone who needs to generate new business at a profit.
