You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Gets down to the brass tacks- indispensable business reading
Product review: The author's chapters on execution intelligence and market validation are among the most useful discussions I've seen of these core business issues. I was also impressed by the concept of what he calls "value inflection points" as measures of company progress, particularly when viewed through the prism of financing. Tying funding to real, measurable company progress strikes me as an extremely rational way to grow a business, whether you are an entrepreneur or a long-time corporate executive. Finally, I found his take on the business plan - which he sees as secondary to the early-stage tasks of assembling a good team, validating the market, and developing an effective go-to-market strategy - to be unique and thought-provoking. This is an original, extremely well written book with an interesting perspective and plenty of practical advice - and it's already changing the way I run my business.
