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Review title: don't be fooled
Product review: At least two of the three people who have reviewed this book previously would like you to believe they have actually purchased and read this book. `Strategic Newspaper Management' is not what its title and price suggest -- a solid, in-depth guide to the business of newspaper management. What it is an overpriced, superficial textbook aimed at freshmen wondering if they should ``go into'' journalism and what jobs they might fill at a newspaper (reporter? ad salesperson? maybe, someday, a circulation manager?)Take it from an experienced newspaper manager, this book is not going to help you navigate the thorny economic, political and ethical issues facing newspapers today. It's not going to entertain you, either.
