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Review title: Quite dissappointing
Product review: I was less than impressed by this book.It seems very unrealistic considering the environments start-ups must survive in. How can any start-up afford to take a full year or more to conduct market validation research before even commencing operations? This may sound wise in theory but not in practice. In the real world you usually need to make a gut level decision to pounce on an opportunity or not. Opportunities disappear very quickly and won't wait a year for you to do your homework first.
