You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Should have been named "Flash for dummies"
Product review: If you are in the hypothetical hoolabaloo or are interested in Mr. Davis (who is very much interested in himself!), go buy this book. If you have never touched a computer and are totally new to Flash: buy this book. Otherwise: avoid like the plague. There are way better books on Flash then this!
