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Review title: Guide to multifaceted simulation analysis
Product review: This book appeals to me for several reasons. It discusses sophisticated methods of valuing business enterprises, and critiques competing models with a matter-of-course approach. The reader is given the perspective and reference to related work. Pitfalls of prejudiced and lackadaisical estimation are shown with neat examples.On the technical side, experienced MatLab users find good ready-to-implement tools, code segments, and references in the book. The book encourages the use of simulation analysis, and brings it down from its pedestal to business-management level as part of a standard business-planning procedure. Given the traditional disregard for detailed GIS data (springing from the absence of software and expertise), this book also brings up the role of multifaceted geography in business performance and strategy. While not a textbook in GIS methods, it fills a gap in reference literature and shows how loaded the concepts are.
