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Review title: Unleashing the Ideavirus
Product review: Seth Godin does it again. We are seeing a revolution in the way consumers make their purchasing decisions. Yesterday, companies focused most of their efforts in telling consumers why they should buy a certain product over another. Today, marketing has been democratized. Mass media is available to anybody on the web. Marketers can actually let consumers tell each other in a very massive way why a certain product is superior to another. Some companies clearly understand this new dynamic, but most are still practicing the old form of marketing - one in which consumers are expected to sit back and listen to what a bunch of young inexperienced marketers have to tell them. It is time to move on!
