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Review title: facile and inadequate
Product review: Stanek gives an easy to follow guide to (maybe) cranking up your web traffic. He shows which search engines you can submit your web pages to. Plus, several directory or portal sites that might have free or paid inclusion.But he also suggests having games or quizzes with prizes on your website to further garner an audience. Quite aside from the cost, I'm not sure this is so useful for some sites.There is some elementary analysis of your web access log. So you can get a measure of how successful your efforts are. But this chapter is very inadequate. There are free analysis tools available; instead of thumbing manually through the log.If you are tempted by this book, then there is a far better and more sophisticated treatment given in "Search Engine Marketing" by Moran (IBM 2005). It contains more helpful and better written details on how to write your web pages. Makes Stanek's book appear very facile and inadequate.
