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Review title: AN EASY BOOK TO READ, FULL OF USEFUL INSIGHTS
Product review: It's an exploration of what's needed to be a success in the marketplace. Gillis looks at most things the entrepreneur will experience, from banks and bankers to zero-based budgeting. It's an easy book to read, full of useful insights. The author is a business consultant and executive professor at the Center for Entrepreneurship and Innovation at the University of Houston, where the book has been adopted as a text book
