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Review title: Not worth 1/10th of its price !
Product review: As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get a god practical understanding of the many issues related to e-commerce logistics. I threw away this book after wasting on it 2 hours, when I realized I still had not learned a single new thing.The author's hands-on experience with the subject is clearly limited, and the writing style is that of a consultant: if you take away all the buzzwords and the high-level and over-used strategical concepts, hardly any content is left.This book is probably a compilation of marketing information found on the top 100 websites that come up in Google if you search for "e-commerce logistics". You may find the book useful only if you work in IT and need an overview of what various software vendors have to offer in this area.
