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Review title: Claims to lighten hair--does not do that!
Product review: I purchased this product at my local health foods store. I have light brown hair and I was attempting to lighten it a little bit, about 2 shades--nothing major. On the box there is a photo showing a medium brown shade going up to a golden blonde, about a 4 shade difference.Well, I used this product as directed and there was absolutely no change in color. Not only that, but it left my hair feeling brittle and dry.BTW, this product is labeled as organic. According to the most recent issue of Consumer Reports magazine, there is no such thing as "organic" when it comes to beauty products. Meaning, there are no federal standards whatsoever, and any company can label its beauty product as organic, when, in fact, no organic ingredients are in the product whatsoever.
