You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Innocent When You Dream
Product review: Imagine a grittily beautiful song, full of emotion, whiskey-soaked vocals and haunting lyrics, and then suck all the vitality and depth out of it, soak it in pablum and coat it with honey and sugar, and you will have Mark Erelli's version of Tom Waits' "Innocent When You Dream."
