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Review title: The apogee of bad business writing
Product review: I read this little book as part of a comprehensive review of literature by, on, or related to Disney as part of my Master's Thesis at NYU. I have nothing against business writing in general, and as an administrator at a major museum have bought my share of management/business/marketing titles... the good, the mediocre, and the ugly. After reading everything published on Disney, I can tell you this-- this is a really poor deconstruction of the Disney philosophy, the writing is just atrocious (spelling, people, spelling!), and the "made up" visit by "made up" walking stereotypes reads like something my kid would have written. If this is what today's business leaders are reading... scary. If you seriously want to learn what Disney does, and how, read books by Bryman, Giroux, or others.
