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Review title: Ralph Reed is brilliant -- just like Himmler was
Product review: In Reed's explanation of the Christian Coalition's success, he shares with his readers how he operates and lets the average follower see the slick, well-greased workings of the behemoth machine that is the Christian Coalition.He is up front regarding his views on playing down the more extreme views of the Coalition in order to gain votes and get his zealot followers elected. If one reads his text seriously, it can be quite scary to see how Madison Avenue techniques can work so well with the simplistic thinking of Reed's followers. He is straightforward about how he pimps God to get political power; I especially found interesting his discussion regarding his use of language to sugarcoat his otherwise inflammatory agenda. The book reminds me of Mein Kampf, but with a more user-friendly spin to it.Any Christian who actually reads his/her Bible will probably find this book as revolting as I have.
