You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Seth takes credit for Memetics
Product review: I picked this book up to see if there were any new ideas under the sun. At first I read along hoping to see some original thought on marketing ideas. I quickly realized I had heard of this 'ideavirus' concept before, only it was called memes before.The book makes a very sloppy stab at translating the science of Memetics into a 'revolutionary' marketing strategy. This would be fine had it succeeded. A workable introduction into the marketing implication of Memetics would be a very valuable tool to anyone trying to propogate an idea. However this book fails in accomplishing that goal. As it stands the book simply creates a feeble representation of Memetics, rebrands it as the 'ideavirus' and proclaims the author as head of a revolutionary new marketing technology.I started hoping to find some new ideas under the sun. This was not to be. The book earned its place, and that place is where the sun don't shine.
