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Review title: Principles of Marketing, 10th Edition
Product review: There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as in-depth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.Unsurprisingly, he gives a good discussion of marketing on a global scale.Over all, Discussion is too lengthy but authors are good and their approach is reasonable as well. Authors approach situation to convince readers with appropriate theory and examples.- Good book but it requires lot of patience to go through it.
