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Review title: STARTING A NEW BUSINESS -- this is the book for you
Product review: I've heard Guy Kawasaki speak to rooms of entrepreneurs-- he knows his stuff...and he knows how to inspire you to reach for your star...after you're prepared for the long stretch ahead...it's a marathon not a sprint ....and he knows the rules to help you get to the finish line. There are nine elements to his strategy including 1) positioning -- 2) pitching....(10 slides -- 20 minutes max) 3) business plan 4) bootstrapping 5) recruiting 6) partnering, 7 branding 8) rainmaking, 9) being a mensch....from raising capital to paying back society...he understands that there is a method to the madness of a start-up that is a far cry from the corporate world. Essential reading for everyone -- even if you sold your soul to the companys store-- because soon that store may be on sale too.....
