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Review title: The inside track
Product review: I've read lots of 'how-to'books about advertising, but this one stands head and shoulders above the rest. It's packed with detailed information on what the job titles really mean, how to make your approach and how to find out where real openings exist. The picture it paints of the way creative people work is the most authentic I've read. This is a must for anyone wanting to get into the business and an invaluable guide for students.
