You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: I recommend to sales pros, increase "close Ratio".
Product review: I have been a professional car salesman for 15 years. I have always had an above average "Close-Ratio" but I always felt that I was letting too many customers "walk" because my close was not strong enough. I was self-taught in the sales industry and the rest I picked-up from fellow sales persons. I selected this book because it had a different approach then I was used to. The techniques involved were mostly basic "college course" or proven marketing techniques that I have over looked in the past. With this different approach to sales, I've seen an improvement in my close-ratio by 10-20%, which is quite good. I feel that I have an ability to close a sale now; that in the past, I would have given up on before.My OpinionM. Cove
