You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Don't waste your time reading this book!
Product review: A terrible read. It won an award, so I read it. Now I know you can't trust awards. This work defies genre characterization. It certainly is not a mystery (beyond why anyone would publish it). It is not a thriller. It is not a romance. If any reader can classify it, I would like to hear about it because it stumped me!
