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Review title: THE definitive marketing book for physical therapists
Product review: I have owned Kay Schaefer's book for eight years and wish she had written it a lot sooner. I owned a private practice and could have used it between 1975-1987!It offers the best guides to marketing principles plus actual, very practical forms for such essential functions as surveys: physicians, patients, et al.I am now a consultant to the physical therapy profession and pretty much insist all my clients obtain Kay's book. They can save themselves a lot of consulting time by owning and using it!Highly recommended if you are in private practice and dealing with managed care: needing to focus your marketing and spend each marketing nickel wisely!Linda "Lin" McNeil, PT Author/Consultant/Speaker linmcneil@aol.com
