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Review title: e-business jibberish
Product review: If you know anything about branding you'll be tempted to heave this book from a moving car. Despite the authors making the looney assertion that ebay is "disintermediating" ("removing the middle-man" for those of us who prefer to communicate rather than obscure) Sotheby's and Christie's, I hung on for 50 pages, hoping they'd get to the point. The point appears to be that having a strong corporate brand is a good idea. I agree, it was a good idea 20 years ago when Philip Kotler said it. Save your money.
