You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: very disappointing
Product review: This book should be entitled 25 Common Sense Rules for Dummies. It contains no substance or details. It sounds like a BS paper I wrote in college. If you have even a drop of knowledge about fundraising, this book will be a complete waste of your time and money.
