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Review title: Engaging & Clear
Product review: This was my first foray into the world of Jim Collins and his insightful look at trends in the marketplace. It was a great first read! Collins lets the data speak for itself and finds that leadership matters, and innovation is essential. I grew up thinking CEO's needed to be bombastic and celebrities in order to be successful. Little did I know that the most successful CEO's were keeping a low profile and returning the most money to their stockholders.In an era of corporate failure - this book points out what did work in the last twenty years. The data and conclusions that Collins draws about Level 5 leaders is excellent. This is a very solid work and is entertaining as well.Joseph Dworak
