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Review title: Fundamentals of influence
Product review: Robert Cialdini is an amazing scientist. He gives the origins of his creative thinking in social psychology studies. He enumerates six fundamental psychological principles (rule of reciprocity, commitment and consistency, social proof, liking, authority, and scarcity) underlying tactics that successful influence professionals use every day. This book is an excellent source for social psychology studies. I ws thinking that psychology was missing in our psychiatry rsedency training curriculum, and I benefited much reading this book.
