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Review title: Must read for novice sales people
Product review: I thought this was one of the most thought provoking books I read on how to understand and prepare for a sales call. The author does a nice job of giving examples of what to say, how to say it and how it has worked for him and his clients. Most people think you are either born a salesman or not, but this book dispells that and gives hope and guidance to people who are uneasy and minimal experience on how to successfully sell.
