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Review title: The book on influence
Product review: Cialdini is an expert in the field of influence. The book is a comprehensive study on the psychology of influence. It is a indispensible tool for professionals involved in sales and marketing and negotiations, but it has practical applications for everyday social intereactions as well.Cialdini explains techniques (aka weapons of infleunce) that can be used to gain compliance from others. These techniques are drawn from real-life situations. While he constantly cites academic sources and laboratory experiments, the book remains accessible to the casual, non-academic reader. Illustrations, cartoons, and "reader's reports" are sprinkled throughout which helps the book stay firmly grounded in practicality. The study questions at the end of the chapter help to pull each chapter's ideas together.To critics of the book many of the ideas presented are seen as common sense, but I really think that everyone can benefit from reading this book.
