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Review title: Worthless
Product review: Yet another engagingly well written, but essentially useless, book on how to run a great company. Collins presents a number of case studies purporting to show what he says are the keys to running a great company. Problem is, they're also characteristics of many failed companies. And his insights aren't terribly deep, either: Hire good people. Know your market.The secret, if there is one, to running a great company isn't going to be found in a book; if it was, the business schools wouldn't be full of MBA candidates. There is no secret. It's a matter of knowledge, experience, vision, and perhaps a certain amount of good fortune, none of which are cheap or easy to acquire.
