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Review title: A good book for those who have no background in Finance
Product review: I am a student studing Applied Finance here. I find this book quite worth reading for the beginners in Financial study and practitioners as well. It elaborates many basic but not not well-understood concepts in Finance in a simple way. This book was actually a collection of articles of a column "What Practitioners Need to Know" on Financial Analysts Journal. It has covered many important concepts in Financial area and tried to elaborate those ideas completely yet comfortably.As the author said, "My presumed audience was .... who dabbles in quantitative methods. I have thus made an effort to avoid unnecessary technical jargon and to substitue numerical examples for mathematical symbolism." I think the author has achieved this point. However, this book is rather "old." I look forward to see the updated edition with other uncollected new articles.For those who want to step into the palace of Finance, this is the book you couldn't miss.
