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Review title: 20th century techniques for use in the 21st century
Product review: And, of course, attempting to use techniques honed and crafted in the 20th century, where the internet was, at best, a very late arrival, for 21st century use doesnt really work.Didn't really mind the Starbucks and Nike anecdotes; they broke up the rather dull principles. Worth reading once and probably not again.
