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Review title: Have used and recommended this book many times
Product review: Jeffrey Lant is an amazing guy "who answers his own phone" inCambridge, MA. He is the most generous teacher of businessbasics and advanced techniques that I know of...for any price.The complete novice/layman can learn to be their own publicist,and marketer most successfully with his books. He has writtena number of excellent business manuals. Its worth searchinghis site to learn more about him and what he teaches.He has helped my business succeed!
