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Review title: Hyped up referral based marketing
Product review: All Godin has done here is add a few bells and whistles to the basic referral or word of mouth marketing model.Essentially this is what the book says:1. Create a product or service that is so good people will want to talk about it2. Get centres of influence to use your product and recommend you to the people under their influence (even if you have to pay them to do it)3. Make it easy for people to recommend and use your productHaving said that the price was right (you can download it for free)!
