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Review title: Should have been a white paper
Product review: This is one of those business books that shouldn't have made into a book to begin with. There is simply not enough content to fill an entire book so the basic story gets repeated and repeated and... The authors could have said what needed to be said in a two page white paper and be done with it.Additionally, the editor must have been asleep: typos, run-away sentences, and repetitive paragraphs (you read something and then the same paragraph shows up one page later).Not worth the money. The authors should have done expert interviews before publishing a book to understand how to do it...
