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Review title: What side is this guy really on?
Product review: I had always held Caldini's work in high regard. But this was before I understood that he means not to educate the public in order to empower them to withstand the techniques of advertisers, but rather to give advertisers, marketers, and other salespeople new weapons in their ongoing battle against human consciousness.From reading his first book on influence, I thought Cialdini believed that persuasion professionals posed a problem. I thought he was on the side of autonomous thinking by individuals, and hoping to persuade the persuasion professionals to cease their debilitating attacks on the public through advertising and public relations.This book, and his consulting practice, reveal that he is just another advertiser - just another person using the most advanced psychological techniques against human beings.His is an especially dark art, given how much America needs to wake up right now.
