You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Burned Up and Died
Product review: I had the coffeemaker for one year and one morning the machine , while brewing coffee, started smoking and making an unusual noise. I unplugged the machine and it died.Cuisinart DCC-1200BW Brew Central 12-Cup Programmable Coffeemaker, Matte Black Metals
