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Review title: Culture.com: Building Corporate Culture in the Connected
Product review: Finally. A book that inverts the .com model and provides the building blocks to creating a winning, sustainable "wired" culture.Too much of the current writing has been limited to customer focussed strategies. The assumed hope, then, would be that the internal processes would catch up with the external activity. Guess what? It is not going to happen. The culture of an organization, its value system, its internal communications & management style will have a much bigger impact on success than grand marketing schemes, overhyped websites and poor response times to customer needs. The author makes a strong case to look inward first before showing your face to the world.The case studies and tip sections reinforce the authors' arguments and are well laid out. I would recommend this book as required reading for all managers--now wired or soon to be!
