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Review title: Spend your money elsewhere
Product review: Sorry, but I found this book useless and uninspired. What's worse is that author is so desperate for sales he's written a stellar review of this book and then pasted it in the review section of various other P.R. books on amazon. I'm surprised that someone in public relations would use such an obviously tacky gimmick to sell his book.I suggest you buy:Guerrilla P.R. : How You Can Wage an Effective Publicity campaign...Without Going Broke, by Michael LevineWriting Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization, by Catherine V. McIntyreWriting a Press Release: How to Get the Right Kind of Publicity and News Coverage, by Peter BartramMedia Training 101 : A Guide to Meeting the Press, by Sally Stewart
