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Review title: Absolutely useless to Americans
Product review: The book offers little information relevant to Americans looking to break into American agencies. A list of my grievances: 1) Most if not all of the ad schools or training programs listed are in the U.K. 2) None of the portfolio schools for aspiring art directors or copywriters are even mentioned. 3) The "day in the life" anecdotes offered in each chapter give little practical advice to landing a job at a top agency. Seriously, who but the most clueless doesn't know that "attention to detail" and an "ability to work well with lots of people" are requirements for almost any job? [...]
