You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Solid message with a contrived storyline
Product review: Much of this book is told through a fable (author's words, not mine) about an aging CEO who joins a young company to build a functioning team. If you can get past the overly-contrived story, you'll be rewarded with a solid message which is stated in concrete terms in the last section of the book. For many folks, the last couple dozen pages are all that's required. But I don't think that book would sell. The author sets up the message with a fictional account that reads quickly. If it all seems a bit set-up, that's because it is.
