You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Very solid information on organizing your global web efforts
Product review: A very good reference book examining some of the strategic issues involved in planning an effective global web presence. Chapters 4: Deciding which Markets Matter and Chapter 8: Organizing to Serve the Eighth Continent are especially good chapters for anyone on a corporate international marketing team. An elusive global website topic is also covered very well which is how to measure ROI on a website.
