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Review title: The whole world is a media equation????
Product review: Reeves and Nass find that people use social conventions towards intelligent systems. Without further thinking they decide it is something new, something great. We are thinking of interactive systems as other social beings is their explanation. With some imagination you could come up with a number of other explanations, that equally well fit the data.I do not disagree with their findings, but I really disagree with their conclusions, especially the eagerness and determination with which they jump to them. However I notice their ideas seem pretty convincing, and here lies my real worry with this book. So if you decide to read it anyway keep asking yourself if the conclusions Reeves and Nass jump to are really as worthwhile as they make them appear.
