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Review title: The one marketing book for technologists ...
Product review: I just posted this one on my Object Technology web site and every well rounded technologist should read it. A successful product is 80 percent marketing, 19 percent compelling implementation, and, as Einstein once said, 1 percent inspiration. So every technologist needs to understand marketing. But where does one look, when the average marketing book sounds either like warmed over pablum, or airheaded nonsense. Well, if you're going to read one book, take a look at the one Tom Peters begs you to read. It's based on real data, millions of data points, and communicates what's really important in a way that you'll won't forget it. Strongly recommended.
