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Review title: A "must have" for academics.
Product review: Simply put, this is a "must have" book for any technical communicator or graphic artist at or above the masters degree level of education--or anyone who deals with advanced visual design/rhetoric. It has a wealth of references and research to back the theories explained in the text, and Schriver is one of the field's leading experts.The book will come across as "too much information" for people who are only passively interested in document design, and that's okay. There are shorter, less detailed books out there for those "casual" readers with no interest in research, reference, history, or background material. (The Allen & Bacon series "Designing Visual Language" springs immediately to mind.)The book's only shortcoming is that it is becoming a little dated, 12 years old at the time of this review. An expanded 2nd edition with new materials related to online design and multimedia would be welcome--if not a whole new book in and of itself.
