You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Balanced discussion on hot topic
Product review: Real options is a hot topic in financial management. Rogers has written a good book that strikes the right balance between big picture (this is the strategy portion of the book) appropriate for senior management, and details on the analytics appropriate for financial analysts and modelers. This balance is key because a common challenge for real options is making it less of a black box to senior decision makers. As the title indicates, Rogers places real options in a broad context of strategy, valuation and risk management -- some texts on real options come across purely as financial tools and miss this broader context. There are several realistic case studies included (IT project, electricity generation and pharmaceutical R&D). Senior management should read the first half, and financial techies can dig into the details in the second half. I would like to have seen a longer discussion on decision analysis; however, it covers a lot of territory in a compact size.
