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Review title: Should not be titled "selling on the web"
Product review: Why is the name of this book "Selling on the Web?"75% of the book is devoted to non web selling-placing ads in newspapers for catalogs and other non-web selling instruments. Finally, late in the second half of the book, the author says, "oops, this is about selling on the web." and finally puts web related selling info in.There is nothing about using things like targeted marketing through purchasing keywords at services like ... Amazon.com stores. Anyone who is not experienced with selling on the web would FAIL AT IT--MISERABLY!!If it was possible to give this book no stars I would!!
