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Review title: A must-read
Product review: This book is a must read for anyone interested in taking control of their life. Either you'll use it for taking advantage of people as a salesman, advertiser, etc., or else you'll used to protect yourself from being taken advantage of as a dupe, a sucker, an easy mark. Regardless of which side of the equation you fit on, this book should be high on your list.Cialdini presents a very small number of concepts, but describes each of them with a wealth of detail and examples. Unlike a lot of high-minded, heady tomes on psychology, this book is easily understood by the common man.
