You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Road to Hell is paved with Good Intentions
Product review: The Greatest trick the devil ever did was to convince the world he didn't exist. Unity "church" is herecy. I'm into the message of love, but this whole "evil" doesn't exist thing is dangerous and misleading.
