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Review title: Works & No Ammonia, Resorcinol or Parabens
Product review: I have been using this hair color for a couple of years. My hair is medium brown and this does get it to blond. However, just like all other hair color formulas, I do have to leave it on a little longer to get to the blond I want (probably 25-30 mins instead of just 20 mins). My hair is not as blond as the girl on the box. However a friend of mine uses this product & her hair is close to the color on the box. She also has been using it for years.The 1* comment claims this is organic. It doesn't claim to be organic, the box says, "With Selected Organic Ingredients". When going blond, you are REMOVING your natural hair color, other than the sun, I am not aware of any completely natural way of doing this.
