You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Written for the academic world, not the business world
Product review: I'd advise that this one be avoided if you're looking for practical methods of actually managing design alliances. The entire book is really just an exhaustive definition of the concept of design alliances, with detailed descriptions of the various types that exist. No real practical information for the manager or executive looking for help with any one particular situation.
