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Review title: A very approachable "how-to" guide
Product review: I bought this book because I am an administrator in a job which demands some public relations skills that I am having to pick up on the hoof. This book is well laid out, friendly in tone, approachable in content, and practically useful. Though most of the examples are for PR people working in Congress, you can extrapolate from them to most situations. I found the check lists and action points in each chapter particuarly useful.
