You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Charming, Sneaky, Memorable, Fun
Product review: This is an utterly charming business fable that sneakily disguises an important message in an entertaining package. You can't underestimate the importance of customer service to just about ANY business. By using a parable to make this point (complete with wonderful Thurberesque illustrations), Ms. Hately and Mr. Harvey actually make it more memorable than if it would be in a more conventional format. Not to mention much more fun. This should be required reading for every customer service department--it's short, accessible, and has a message that needs to be heard.
