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Review title: Aspire To Greatness
Product review: Why settle for "good enough" if there is a potential to be "great"? I thoroughly enjoyed this book by Jim Collins because it clearly states a research objective, shows how the data was gathered and draws thoughtful conclusions. But, Good To Great ultimately challenges you -- the reader -- to draw conclusions of your own based on the overall information.I especially enjoyed the "First Who, Then What" concept where companies are encouraged to "Put your best people on your biggest opportunities, not your biggest problems." As a business owner, this book challenged me to look back over my own career.By JoAnna Carey, Author of Rat Race Relaxer: Your Potential & The Maze of Life
