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Review title: superb explanation of how the Imagineers operate
Product review: This is a fascinating look into the mind of the premier Disney designers. Hench explains how every single detail of the Disney parks is designed to fit into a great whole: color, form, space, and even time must reinforce a narrative theme in every single ride or experience, as if the viewer had entered a film sequence. All detail is foreseen - with storyboards! - discussed, and built with this kind of total consistency of experience in mind. I was astounded that the parts were so much more deeply planned than I had imagined.I read this as part of my research for a writing project on Disney. For this, it was extremely useful and informative. It strikes me that the imagineering method is of great relevance to all managers.While easy to read quickly, this book will give anyone who likes Disney a fascinating new perspective on one of the great American success stories. Warmly recommended. The writing is clear and to the point, while elegant.
