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Review title: Title Doesn't Match Contents
Product review: This book is well-written, concise, and offers the uninitiated a good introduction to franchise planning and financing. However, I was disappointed that this is not really a book about "No Money Down Franchise Financing" at all. The first half of the book talks about basic business plan development and the second half talks about different sources of financing. But it approaches the issue of financing at a very, very basic level. In my opinion, a lot more attention should have been given to describing what lenders really look for and how to effectively structure your balance sheet, partnerships, etc. The section on SBA loans, for example, is dreadfully thin and, what's more, I have not found anything in this book that really truly explains how to get "No Money Down" financing. The issue of collateral is only briefly touched upon (a major obstacle for most borrowers). In summary, this a good business planning book for beginners, but a creative financing book it is not.
