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Review title: getting ahead of the critics with honesty and integrity
Product review: The author has presented a straight forward,plain talking approach to dealing effectively with potential negatives which are often exaggerated by the media and accentuated greatly in the absence of facts. While the author speaks from the standpoint of an industry that is often subject to hypercritical reviews,the information has validity and purpose in virtually any situation involving the necessity to communicate publicly concerning unpleasant,distasteful, or downright volatile circumstances. The management of the Exxons,Enrons,Arthur Andersens,etc and many of the Nation's public figures would be well served by abiding by the principles put forth in the book.
