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Review title: Oddly ironic
Product review: Looking back now, "Eyeball Wars" is actually a fascinating portrait of the utter cluelessness and disregard for reality that was exhibited by the dot-commers prior to their bust. True, when Scott was writing this in 1999 and 2000, these words rang true--you really COULD go online with no business model and little content and make tons of money--generally through venture capital. Now we'd laugh at the notion, and that's why at this point no one could really take this book seriously. We've already seen how the dot-com boom didn't pan out and it was oddly enough because of the very business practices outlined in "Eyeball Wars". Yes, it's still horribly written, dripping with mysogyny, and lacking in character development, but from a historical standpoint "Eyeball Wars" is purely (unintentionally) fascinating, and a much more relevant and interesting read than it was two years ago.
