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Review title: Title should be "A Little about ETF's"
Product review: This book is more about Archie Richards' personal investment philosophy than it is about ETF's. I'm not sure who his target audience is, but I can assure you if you want to learn about ETF's, you are going to be spending about 75% of your time reading about Archie's personal opinions about the investment world and what is wrong with it. The other 25% covers what ETF's are and how they work. It may be good info. if you want to be the Cliff Claven of ETF's at your friendly neighborhood bar. But if you want to learn how to use ETF's as a viable investment, you would be better off going to the websites of the sponsors for these funds and read their free information. I can think of only one market that can benefit from this book - those of you who have never invested in your life, are VERY conservative and are prepared to buy and hold your investments for more than 20 years. For the rest of you, don't waste your time or money.
