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Review title: Jim Collins knows his stuff
Product review: Jim Collins is part of a rare breed of researchers--those who can approach a question with a completely open mind, and suspend judgment until ALL the facts are in. In his work, there is no hint of the all-too-common 'force-fitting' of facts into existing "boxes" (pre-conceived notions).If you are interested in what makes a successful business different from the 94% of startups that fail in their first 5 years...then this is the book for you.Highly recommended. Once you read this, you'll want to pick up Collins' equally enlightening follow-up work: "Built to Last".
