You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Reminds me of that Seinfeld episode...
Product review: ... with the guy who always talked about himself in the third person?"Jimmy played pretty good." "Jimmy'll see you around."I'm sorry, you may have done a lot of good in the world, helped out some kids, rescued some kittens from trees, but I completely discounted this book after 10 pages for the gratuitous pats on the back the author gives himself by writing in the third person.
