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Review title: No Blarney
Product review: Grab a cold Guinness and settle in for a comfortable Irish ride. Through the chatty and often humorous banter of these two likeable chaps, author Conor Cunneen reveals the solid business truths of very successful international corporations. The pub humor and anecdotal stories are good-natured and the use of contemporary examples makes this book appealing to a wide audience. The title points to the first business lesson: "know your strengths and know which markets to attack". Applied, the ten lessons will provide any business with a solid foundation.
