You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: A shallow gimmick.
Product review: I'd have a hard time categorizing this as a novel. It's a cartoon gimmick idea, which Hornby has then tried to stretch into novel length. The trouble is, the gimmick is underdeveloped and not half as clever and funny as the author thinks it is. The entire book is, in short, an insult to any reader's intelligence.
