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Review title: Works fine, does the job!
Product review: No, this isn't as "transparent" as the other brand, or the other brand's "Gift Wrap" Tape. I have tried it on gift wrap, specifically silver metallic gift wrap and it is atrocious. Not a huge deal though, it's just tape! You can use it for plenty more things than gift wrap. You get a lot of it for less $$$. I feel like I am always running out so I wanted to stock up on bargain tape. I pretty much only use this on white paper, or to help seal envelopes. I'm not trying to make anything look nice and fancy. If that is what you need it for, then this is probably not for you. The tape seems to stick fine. It's a great price for something that can quickly be used up, and I am constantly looking for tape around the house, which is why I wanted the three rolls. The odds of me finding at least one of them somewhere in the house is greater than if I spent the same amount of money on 1 roll of the leading brand.
