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Review title: Best Marketing Book I Have Ever Read
Product review: What separates this book from others I have read is that the information is based on extensive research not subjective opinions. This allows the author to be very specific and direct with the "how-to's" of positioning, branding, and new product ideation. The examples provided illustrate and were very confincing that the marketing principles being communicated work. I have never seen this type of evidence in other marketing books. I was very impressed with the significant increase in results these businesses experienced by utilizing the methods from the book. I learned a lot despite having 20+ years of marketing experience at top marketing companies.
