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Review title: Making clarity out of chaos
Product review: I found e-Data to be a rewarding reading experience. Not only did I learn about database marketing, but was well informed about strategic business justifications for data.I would recommend e-Data to any executive trying to understand the arduous task of making sense and clarity out of business data.The author did an outstanding job of making e-Data an informative and enjoyable read. Dyche's sense of humor and anecdotes were most welcomed.
