You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: A MUST HAVE for anyone interested in business creativity
Product review: Here it is ... the bible of business creativity techniques. The author has throughly researched what's worked in the past and added many new exercises of his own to generate ideas in groups and individually. The content is very well organized, and each exercise is simply and completely communicated so you can put it to work immediately. If I were starting my creativity consultancy from scratch, this is one of the three books that I would use. Everything I would need to be successful from day one is right here. Thank you, Michael Michalko, for your contribution to the exciting new field of business innovation
