You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product?
Review title: Tastes like Cinnamon grape nuts - $12 for about 2 cups
Product review: Service was great but product was not. Ended up costing me something like $12 for 2 cups and tasted like cinnamon flavored grape nuts cereal. Won't be buying this again.
