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Review title: Do it Yourself and Save
Product review: Best-selling books are made not born; they have to be promoted. Most independent book publicists charge $2-5,000 a month and it usually takes six months or more just to lay the groundwork for an effective publicity campaign. You can do it yourself.This book covers the basics of promotion: media campaigns, media events, media kits, your contact file, how to pitch the media, using gimmicks to get attention, the art of the follow-up, interviews and a lot of inside advice.Raleigh Pinskey is a successful author, publisher, speaker and promoter with years of experience.As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to authors and publishers.
