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Review title: A superb book
Product review: This book is for companies that truly wish to be excellent, and are willing to do all that it takes to get there. A little tough for startups, as this book assumes a base of resources to go off and do what it takes to "get great" - but some of the basic concepts in the book are applicable to ANY business. The first book by the author "Built to Last" was a good book - but he himself has gone great with this one. HIGHLY RECOMMENDED!!!
