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Review title: Common Sense.
Product review: As Mark Twain said "There are lies, dam lies and statics". Jim Collins missed the point at what makes a great company, Common Sense. He lost me at his Hedgehog concept and show his Stanford biases. Anyone who can speak well of Carl Marx I have a problem with. This is the problem with America business today. Too many satiations like Mr. Collins here. Keep it simple, use Common Sense, make great companies.
