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Review title: brilliant guidelines for starting your business
Product review: I was somewhat skeptical when I started this book. Though attracted by the author's reputation, I was afraid to find this book yet another shallow collection of information for dummies. I was wrong. The author wastes no time on pontification but rather noninvasively shows what's important and why. Whether to use the technique is then up to the reader. And he does that in a concise and entertaining manner. Most concepts discussed in the book are quite simple and are common sense (as one would expect), but it is nevertheless helpful to have them all together for a solid full picture.
