Title: Design for Success
Review: Very readable and applicable to new product introduction success. I liked the use of sidebars and icons for definitions,tools, cautions, tricks of the trade, examples and smart managing tips. Management checklists at the end of each chapter were good for summarizing and action planning. Generous use of references for more detailed information on specific tools and methods allowed focus on main topic of DFSS methodology and organization/management issues of implementation. Left me with desire to get more involved with DFSS in new product development to improve a company's growth.
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