Title: Be Your Own Brand cuts to the chase!!
Review: Have you ever known someone who didn't match up to their press release and/or who wasn't the same person "off camera"? If so, read Be Your Own Brand. McNally and Speak neatly help the reader become cognizant of the fact that who we think we are can be challenged by simple word association, i.e. I ask someone you know "when I say(fill in your name here)what comes to mind?"The authors lead the reader through an introspective journey that allows one to ponder whether they have the same drawing power as a fast food chain or a soft drink. As a learning tool, Be Your Own Brand helps the reader get below ones surface (image)to consider their core beliefs and values (soul) that others caneasily differentiate about us. A whole lot of good thinking in less than 150 pages.
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