Title: A Real Eye-Opener
Review: I am heading a marketing team for our church's Appreciative Inquiry process. Our team jumped in to the task with both feet, but were starting primarily from a corporate standpoint, and without this book's ability to refocus our efforts, we would have missed the most important question. "What face is our church showing the community now, and how can we change that?" ChurchMarketing 101 asked a number of hard questions, and is making us look at our church with new eyes which will enable us to move forward in a much more effective manner. It is a must read not only for the marketing team, but for our ministers and board as well. I highly recommend it for any church that wants to do a better job carrying the message.
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