Title: Outdated
Review: This book is truly outdated, don't bother to read it. Today it does not add anything to brand management. Most articles concentrate on arguments against line extensions but do it in a superficial way. It is easy to read but very light and almost totally commonsensical. The only part that I like in the book was the case of a shampoo that lagged appeal over time on which a couple of experts offered different solutions. This demonstrates what students often don't understand about case teaching: That there is no single "solution".
Is this product review negative?