Title: Too many examples, too few words of wisdom
Review: This book was a disappointment for the most part. The only real use I could see for it is to give it to someone in your company who is all gung-ho on convergence or is afraid to tackle creating a new product category. There are many, many, many examples in the book, heavily weighted in areas of technology, communication, etc. and after a while you want to scream, HEY I GOT THE POINT ALREADY! If you're looking for useful advice and guidance, try any one of Ries' other books, which rank among the best on differentiation.
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