Title: Buy, buy, buy!
Review: Evidenced by its own selling success, Gitomer's "Little Red Book of Selling" is a sales sensation that deserves to be a part of every salesman's professional library. As a firm believer in different sales styles, though, my one negative comment on this book is the supposition that only one style--i.e. "my way or the highway"--disenfranchises the reader and begs the question as to whether alternative selling-styles might be more prudent, and perhaps situationally more effective. Nonetheless, Gitomer has become the Yoda of this caffeine-laced selling strategy, definitely a winner with the depth and breadth of his selling techniques. A strong 4-Star rating!
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