Title: Good reminder of the tech tunnel vision we get...
Review: Alan Cooper has some great points about how difficult high-tech products can be and particularly how they don't need to be that way. As a tech head, I see myself getting caught up in the mode of cooler and more challenging. Alan made the point about programmer's being just like elite mountain climbers tackling a new mountain. They do it for the sport. It isn't about making it easier. It is about tackling a HARD problem. I've chuckled to myself at work several times when I see this happening now.Another of my favorite points he makes is about how we never give our users instant satisfaction. They have to invest a great deal into using our products. This locks out so many people and is unnecessary most of the time.Now, just as a caution, I know many folks that will be offended by Alan's tone at times. Read this for its many great points; ignore what sometimes tends towards fanaticism -- he's just passionate about his topic.
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