Title: The "Pet Rock" of mp3 Players
Review: This is a stunning example of marketing creating irrationally strong demand for poorly designed product. Despite the obvious visual design flair of the shuffle form factor for which Apple is famous, this is also an example of form over function. The lack of visual feedback (screen)is a stunningly poor ergonomic design choice...and one that is completely unnecessary. Potential buyers need to be aware that there are superior light weight flash memory mp3 players with screens, tactile buttons, and other features. And they are from mature companies who started making such players before the iPod was a gleam in Apple's eye. Somebody needs to say it. Despite Apple's legendary marketing hype, this is a very poor showing for their first generation flash memory player. Next they'll be touting the "zen" computer that is only a thin alabaster cord of finest imported synthetic polymers that plugs into nothingness. Hey, but it weighs almost nothing! Caveat emptor.
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