Title: Easy to understand, practical advice on starting your own business
Review: This is a very practical and informative book for those that are running, or desire to run, their own copywriting business. I borrowed it first from the library, but found it to be so helpful that I am purchasing my own copy to keep for reference.Steve covers the pros and cons of running your own copywriting business and has a checklist to determine if being self-employed is right for you. He also gives practical advice on what you need when starting up your business, building your portfolio, and working with clients. He includes a troubleshooting guide with solutions for common problems you may have in working with clients.There are many great books available on how to write good copy. "Start & Run a Copywriting Business" is a vital companion to them. It takes you from knowing how to write good copy to the necessary next step of how to obtain and retain clients for your work.
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