Title: Waste of time and OVER-promsied
Review: I've been a Peters fan for more than a decade, but find this to be one of his worts, most recylced efforts yet.Trends?! - I'm more than 1/2 way through the book and the authors are still working to convince you that women are THE (of two, including seniors) important market segment of our future. Ok, I'm conviced! ...I was at page 5, maybe as late as page 10-15. They really didn't need to spend 80 pages doing it before they actually start writing about the trend, and how to 'recognize, analyze and capitalize'Don't buy it. Skimming the book at Barnes&Noble; is all you need.
Is this product review negative?