Title: Ethical PR is not an Oxymoron
Review: Whether you're just starting out in the PR business or you've been plugging away at it for years, this book is a wealth of information. In a straight forward, no-nonsense approach, all the basics are covered. No matter what people may say, ethical PR is possible, and should be practiced. For the PR professional stuck in a rut, this book guides you through a re-evaluation of your PR program. For someone just starting out, there's no need to panic. It's all here. It's about time someone showed us how to do it right, simply and effectively.
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