Title: Don't waste your money on this book !!
Review: Please check its table of contents first !! Do you notice there is no a chapter to tell you how to write a IMC plan, even a sample !! In a real world, as a marketer, you need to work out marketing communication plan including situation analysis, objectives, communication strategy, action plan.... but how to "intergrate" them together is very important !! And the book should tell us "how", not only introduce different communication tools. Maybe this book should change its title as "marketing communication"!! Drop off "integrated" !!
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