Title: Good, but grossly overdone
Review: This book made it point in the first 3 chapters. They also add useless software to drive the price up. Their coverage of basic marketing and the 4 P's is done ok but the book just drags on and on. Their readable examples are great. What they need is minimal theory, lots of examples and NO SOFTWARE in a 200 page book for $19.95. Then this would be a good book.
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