Title: Re-labelled 1960's Marketing. New only to the dumb young.
Review: This and the author's other book "In The Tornado," are benign in that they say nothing that hasn't been said for 40 years by others. They ARE potentially harmful if they're taken seriously and without question by the young reader. Older, wiser, more experienced marketers will find the books humorous and they will be amused by the way good marketing can sell even a mediocre product.
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