Title: A must read for all business executives and entrepreneurs
Review: Jim Drummond's new book is a must read for the business executive and entrepreneur. Whether you are just starting out, or you are a seasoned veteran, you will benefit from this book. Jim has a great way of explaining complex marketing issues in a simple manner. Jim captivates you with his wit and his real-world examples. Do not make the mistakes that thousand of business leaders have made. Read this book and find out how you and your organization will have an edge on the competition.
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