Title: Currently The Outstanding Textbook in the Field
Review: I am Professor Jack Bloom, and I have taught entrepreneurship at NYU, Pace and Beijing University. Kaplan and Warren Patterns of Entrepreneurship is the outstanding textbook in the field. I have used it in my undergraduate Entrepreneurship and Venture Initiation Class for a number of years. Students have found it very helpful. The powerpoint slides are very helpful teaching tools. I do not find the Neoforma master case helpful and substitute a number of Harvard cases such as Walnut Ventures, Vinod Khosla and Sun Microsystems, China Baby Food, and Google for the Neoforma case. I also add Art of the Start first 75 pages and selections from Do More Faster. But Kaplan is unique and I especially like the entrepreneurial self-assessment, and explanation of innovation and evaluating venture potential. I have compared the book with a number of others and it is the best one.
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