Title: Darwinian Branding?
Review: Ries and Ries pulled it off...again. While I'll admit to being a member of the Al Ries fan club, I wasn't sure what to expect from this volume because I didn't think the pair could carry the evolutionary analogy-the tree of life-through the whole book. But I was pleasantly surprised. Like other Ries and Ries work, I spend a lot of time nodding my head in silent agreement and muttering, "How can corporate America be so blind?" While they're not always correct (some of their speculations fall flat in the light of history) and I recognized many of the examples and principles from previous works, The Origin of Brands was a pleasurable read that added to my body of knowledge on the subject of brands and branding.
Is this product review negative?