Title: Useful strategies for the next step.
Review: I don't want to suggest that this book will "revolutionise" the way you do business, because that would consign it to the trash can with all those other "revolutionary books" in my mind. This is a clear and concise workaday book that will help you to develop sales strategies that will deliver on your targets.We all know about the early adopter strategies, but few people concentrate on what happens next. Crossing the Chasm identifies solutions for chopping up the majority markets into bitesize pieces that you can hand out to your sales force and expect them to hit.This book gives you control over the targeting of your market and the realistic strategies that will capture market sales. If you are having problems hitting your targets, hit this book, and it might be the solution you needed.
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