Title: Excellent Source of Advice for Advertising Planning
Review: The title of the "Advertising Manager's Handbook" would seem to imply that the book is aimed solely at the advertising manager. However, the information on planning and layout is perfect for anyone who wishes to gain an understanding of advertising and put it to use.The "Advertising Manager's Handbook" is a valuable aid to freelancers, as well as ad managers, providing information on everything one needs for an advertising project from start to finish. It is an essential text that should be on the shelf of every ad manager and freelancer.The book is well organized and laid out, making it easy to locate needed information quickly. The how-to information for all print media television, radio, catalogs, brochures, direct mail, trade shows and other media is very nearly priceless. Easily one of the most comprehensive guides on the subject available.
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