Title: improvements using IT
Review: It would be advantageous to upgrade your supply chain, if you are a distributor, manufacturer or retailer. The book offers a non-technical exposition of how this might be done. Discussing related topics like e-marketing, e-sales, e-resource. It's about how to migrate or match your various distribution processes to available information technology, both in terms of the hardware and software.Also, aside from the supply chain, Customer Relationship Management is covered in several sections. Describing how you can improve this with IT. Plus, the "inverse" of CRM also gets attention. Employee Resource Planning. Turns out that CRM and ERP can sometimes be usefully considered jointly. Many issues, like getting customers or employees to use the tools you put before them, overlap. Human factor issues often make the difference whether your CRM or ERP gets the usage your company desires.
Is this product review negative?