Title: Excellent Content, Horrible Proofreading
Review: This is an excellent book in terms of content. I work in the high tech industry on a product in the process of "crossing the chasm". Although I work on the technology side, I found this book to be a great crash course in marketing directly applicable to the situation we currently face. The concepts were so clearly presented that I passed the information on to a high school teacher who does a marketing lesson as his final unit of the school year.However, it is clear that the sole proofreading consisted of using spellcheck. For example, on page 182 of the text, one sentence reads "All that being said, what can the Internet due for a fledgling enterprise seeking to crossing the chasm". This is embarassing considering the book was written by a former English professor.
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