Title: One of the best on complex selling.
Review: I have read this book several times and it is clearly a must read book for anyone getting into selling. The key idea is to focus on the pain and how each person in buying will feel it. The strategies are little to structured and I have never seen anyone use the 9 box questions without bringing it on sales calls. The column A strategy is very useful and how to change it but the book suggests that there is only one way to sell which reduces the salesperson's credibility and natural flow.If you are looking for a strategy book Strategic Selling is great and covers the many different players in a deal. SPIN is great for a single sales call strategy. The maverick selling method Selling includes strategy and highly complex selling by modeling the very top sellers. All these books are for the complex sale which requires buying involvement from several people in the target requiring a strategy to move the deal to closure.
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