Title: Well worth the price of 3 mochaccinos!
Review: Howard Schultz's narrative of the Starbucks story is fascinating and strikes an emotional cord on several occasions such as when he learns about his dad's cancer and when he almost lost Starbucks to a private investor.Though he seldom talks about most business issues in depth, he conveys that Starbucks success is because of his ability to successfully deal with people and sell them his dream.He is no coffee purveyor (he leaves that to Alfred Peet of Peet's Coffee and Tea and the original Starbucks Owners), but is an entreprenuer who saw a business opportunity and passionately pursued it...very much like Jeff Bezos (Amazon.com: Get Big Fast by Robert Spector). Btw, his childhood experiences are eerily similar to that of Sumner Redstone (Autobiography: A Passion To Win).Bottom line: a lively read and inspirational to entrepreneurs or otherwise.
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