Title: A Good Read!
Review: Ram Charan and Noel M. Tichy make the case that no company, even a very large corporation, should think of itself as a mature company or as part of a mature industry. If you look at the market broadly and take your customer's perspective, you will always find room for growth. First, look at your customers' changing needs and think of how your company can expand beyond its current market. Then, expand that approach throughout the company. The basic message may sound familiar, but Charan and Tichy bring a strong how-to approach to their directions for implementing it in your company. We at getAbstract.com appreciate the utility of their mix of examples, graphs, charts, and workbook, which should prove helpful to executives and company owners.
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