Title: Still worthwhile reading
Review: Every recession creates new interest in personal branding. Here we are again in early 2009 and more and more people are taking an interest in crafting their personal brands because they are out of work or are about to enter the job market.Peter Montoya did an excellent job in this book describing how to create a personal brand and he offers the 8 Laws of Personal Branding that are essential and timeless. This book, perhaps moreso than others on the topic, treats personal branding as an ongoing, essential part of one's professional development or professional persona than simply an exercise in job searching. Lots of examples, lots of rationale.This book provides you with all the fundamentals and will stand the test of time on the subject. I've incorporated many of these ideas into my own professional development efforts and am glad I did.--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
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