Title: Finally a real book about identity and branding
Review: Had the privilege of getting a preview of this book. The first words to come out of my mouth were, "At last!" This book really explains the thinking behind the design of logos, symbols and icons with a really interesting layout by David La Cava and Julian Bittner. I was so tired of the 'logo' books that list a bunch of pictures without any explanation or step by step process of how the designer came to the final version of the logo and in essence the voice of the company they represent.This book is not only for the design department, it should be included in the library of the brand manager, the marketing director, the small entrepreneur, the CEO, and anyone else who believes a major key to any successful business is the promotion and building of equity in the corporate ID and Brand Voice. Thank you Mr. Gregory Thomas for taking an intensive look into the creation of successful branding and corporate identification systems.
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