Title: Not my idea of a "handbook"
Review: It is my feeling that this book is not presented and advertised correctly on this website and that it is not reaching its target audiences. This is an introductory and all-inclusive manual for a student, or for a PR professor who needs to prepare his or her lessons. It's a textbook that one needs to sit down and study, hence not my concept of a practical handbook. I much preferred another book on the same topic, because it contained less theory and more practical how-to.In short, I think that this book failed preciselly at what it meant to teach: Public Relations. At least on amazon.com.
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