Title: ho hum
Review: This is painful. Could barely get through the first few chapters. I have read at least 10 great brand books, and this is not one of them. Every once in a while I give it another try. Typically HBR will deliver the right compilation. Not this time.Good Chapter: Extend Profits, Not Product Lines.This is old. Would be nice to get the 14 years later version of this.
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