Title: Caveat Emptor - Not complete book, only part
Review: This "book" is not a book at all but only part of a book. "Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die (Kindle Edition)" is what it says, only the Introduction and index and serves merely as a tool to get you to buy the book in serial chapter format at about 2.39 each. {$2.37 * 7(free intro, 6 chapters and an epilogue)=$16.73}So you see, if you want to buy the book, it would be cheaper to just buy the whole thing (Kindle version)for 9.99 from here.
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