Title: kudos to gen. clausewitz
Review: this book very well intimates that marketing is war. so to deal with a war, different tools are needed. offensive, defensive and guerrilla war are some of them. the book gives insight of the history of various gigantic companies and the testing conditions the came from. sectionwise coverage gives a reader liberty to read according to the industry of his interest.though the book has been written in a military style, but fun to read. the principles of warfare also are feast to grab. looks very obvious but are very profound. simply a delicious book for voracious readers.
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