Title: Very disappointing, just another "how to build a web site"
Review: I was really disappointed that someone who has such a rich set of experiences in the industry would write such a mediocre book. I didn't really learn anything new or gain any unexpected insights. There are 100 other "how to build a web site" books out there that have the same content and are undifferentiated from this.If you are really interested in a book that takes a novel and insightful approach to doing business on the web, check out Evan Schwartz' Webonomics.
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