Title: Not for people in the business
Review: This book is not for people in the business of developing web sites for a living. The table of contents looks to be so promising with things like emotionally designed interface, etc. In the book, most concepts are not described well at all or they are described seemingly by someone who's just getting their feet wet in the biz. I hardly ever find a web book that I don't glean a couple interesting tidbits from but this is my first one.It's great if you're getting your feet wet, not so great if they're already wet.
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