Title: I recommend this as a pretty good all-around book
Review: I found this book to be worth the money, though not the best ever (only because it covers a lot of subjects and therefore had to be rather generalized). It does, however, do an excellent job of summarizing the ideas it does present, and continuallly applying throughout the book the points it has already covered. I especially appreciated the information on how to present your business, particularly how to write your company brochure. This section is worth it in itself. I am a marketing assistant at a marketing communications firm, and I learned quite a lot about how to be outer-directed in presenting information (and used this info in designing two brochures and one web site since). The author does an excellent job of getting her points across and stays very focused on the subject at hand while still keeping the big picture in mind. Really good book.
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