Title: Great Book
Review: For anyone that are not familiar with markeing concepts, this is the book. It takes you in a markeitng journey to explain how to make your church grow.It is good teory, there are great advices and will help to stablish a "good" marketing culture in your church. A must have for those with poor markeitng knowledge.As a portuguese speaking country, I am using it to teach those concepts to our church council, because not everybody will be able to read it.
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