Title: MOSTLY ON THE MONEY.
Review: COERCION is well written and interesting reading matter. Much of what Rushkoff reports is accurate, but what he reports isnt the whole story, and it includes his cynical spin.True, manipulation is America's favorite sport and pasttime. But Rushkoff only considers exploitation outcomes. A lot of manipulation isnt evil at all. Bald manipulation is how you motivate many people to do what they fear or believe is impossible. Without manipulation most of us will sit on the curb content to watch the parade pass us by.Good grooming is manipulation. Perfume is manipulation. Good cooking and excellent service is manipulation. Gold stars are manipulation.In fairness, I learned a lot about how unethical people manipulate and exploit others. I give the book a 4 because of Rushkoff's research and explanations of how the bad stuff happens. But not all of it is evil.
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