Title: Not very useful
Review: This book has very little practical value, filled with useless aphorisms. Everything's obvious and purely commonsensical--nothing anyone wouldn't know already. Mostly this is an opportunity for the author to congratulate himself on his career as an advertising executive. This book, too, looks like it was self-printed through a vanity press. Otherwise it would have never made it to the light of day. A waste of money.
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