Title: Essential reading for anybody in the web space
Review: I would argue that this is perhaps the finest, most concise guide to Search Engine Marketing. Developers, Marketers, CopyWriters, Managers and just about anybody else with a stake in search traffic through a website should find this material valuable. Do not expect code, expect sound advice on how to tailor your code. Do not expect copy, expect sound advice on how to focus your copy. After putting into practice what I learned form this book, I saw immediate and impactful results.The book is also very current and is very ethical. Do not hesitate in making a decision to purchase this book. The payoff will be swift.
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