Title: Timeless Classic
Review: Like many groundbreaking works, this one must be seen as important when it was written for what it said then, and important now for what it has led to. Inspired, without doubt, by the monumental Drucker study of IBM, it took case analysis a step further. Its seminal ideas are found in many contemporary studies and schools or management thinking which have taken these principles yet further.That doesn't mean it should no longer be read. But, after reading it, and to get the most from reading it, other contemporary works should be included in your reading list. For example, Jim Collins' "Built to Last" and "Good to Great", and John Roberts' "The Modern Firm" take Peters and Watermans' original insights many steps further. "In Search of Excellence" however, is unlikely to lose its status as a classic, and the broad strokes of its conclusions will continue to be recognized as timeless principles.
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