Title: A Good Read for New Marketing Employees
Review: Geoffrey Moore provides a good description of the marketing strategy used by many Silicon Valley companies. Although it is not the only successful strategy, it is a proven one. The examples are a little old now, but if you ignore those and stick to the concepts, it is a good guideline and defines common terms and processes that can be used to improve your marketing efforts. If your company is using this approach, it is a useful reference for new marketing, sales, and engineering employees to get them up to speed on what you are trying to do.
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