Title: Great, objective viewpoints about Ballard.
Review: Koppel certainly did his homework, starting from square one right on through to the present. With careful character development, you were on the roller coaster of emotions of the company's three founders. Essential reading for any environmentalists, technologists and of course Ballard investors.The most important trait of the book is that the author really addresses why and how fuelcell technology has enormous potential in large scale applications - and how it is not the freakish, niche market technology that oil companies have labeled it as.I found myself engrossed for the bulk majority of the book, but as the climax approached the level of intensity and excitement waned slightly. However, by that point I was already thoroughly impressed with the saga and needed little more convincing of the points that Koppel was driving home.
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