Title: Dealmaking for the 21st century
Review: Geis and Geis have produced an extraordinary product that will serve business leaders and deal makers well in both old economy and new economy companies. Their methodology of digital deal mapping provides a very necessary organic approach to identifying, organizing, and strategizing deals in the new millenium.As a marketing/brand consultant to both Fortune 500 companies and to start-ups I will be handing out this book as Christmas presents to my favorite clients.
Is this product review negative?