Title: Long on Marketing Short on Substance
Review: The book says that the heart and soul of business is thinking and this is nothing but hogwash! Action makes business not philosophers, deep thinkers or wise old men. There are lots of thinking problems in the book and page after page is concerned with thinking matters. Tell me, did Bill Gates think about Windows or did he go out and sell something? Action not thinking about it is going to make your business. Planning is good and I hope the authors plan to do a much better book next time.
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