Title: could i be wrong?
Review: Many of the other reviewers seem to love this book, I don't know why I feel differently. Honestly, after 100 pages I am not sure that I will continue reading. I expected more from an Author who received a college degree in English. I find the book to be humorous but terribly disorganized and repetitive. At times I wondered if I had lost my place and picked up at an earlier chapter in the book. The stories are interesting but I find them to be filled with subjective assessments of consumers. The stories would have been more convincing if some of the consumer insights had quantitative evidence that supported them. Oddly, I found similar issues in a book by the CEO of one of the "nameless and faceless" companies ("Grinding it out" by Ray Kroc of McDonalds) that Sam often mentions but I found the book by the faceless organization to be much more engaging. Maybe I just am not off centered enough to appreciate this book. One of these days I will try the beer though.
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