Title: Simple and concise, yet effective text for basic sampling needs
Review: I had the rare chance to attend a survey sampling short course conducted by the author of this book back in 2005. The book was given to course participants as course text, thus I had known the book since then. Whenever I have needed to design simple samples, I consulted the book finding it very useful to refresh my memory about the subject. Recently, after I must have lent the book to somebody I do not remember, I needed to consult it and I felt I could not accept not having it at hand, thus I bought it again! I would suggest it to either those who need to quickly and easily refresh their memory about the basics of survey sampling or to those who wish to become educated users of services provided by statisticians.
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