Title: E-Customer
Review: When I fist picked up this book, I thought it was another internet book. I was pleasantly surprised to find the book a rather gentle introduction into how the internet and the web fit into the bigger picture of customer satisfaction and that the web is simply another 'touch point' into the consumer market. I think that this book will help ground many dotcom startup types who have lost touch with the meaning of business and the importance of addressing customer needs. By following the recommendations in the text, anyone should be able to turn their ho-hum site into a knockout ecommerce site.
Is this product review negative?