Title: Finally, a solid model for business decision making!
Review: I'm a business owner who is tired of personal opinions, personal agendas and general guessing when it comes to making crucial business decisions. I'm not sure how to put into words what this book has meant to my rapidly changing business. Now everyone in our company is a decision maker- the only criterion is 1- Check your ego At the door and 2- identify the hard evidence. As we get better at using the model in Business Think we are becoming more and more profitable. We no longer have to spend countless meetings guessing and reguessing to achive the desired result. Thank you for taking the time to business think outside the box!
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