Title: Getting rather dated
Review: Considered a hit in the 1990s with Europeans, the audience for which this book was written. That was when Europeans knew little about true philanthropy and nothing about major donor relations. They were mostly wedded to direct mail and low-end funders. The author was a significant force in lower-end donor direct mail fundraising. Thus, little was ever of true significance for US and Canadian professionals. Considering the total absence of discussion of the phenomenal advances made with online communications linked to CRMs and participatory online membership activities for nonprofits, which are developing real relationships between nonprofits and their constituents, I doubt the value of this rather quaintly old fashioned book.
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