Title: Basically an ad for Montoya's marketing firm
Review: A couple of good, but expensive ideas. I have owned two successful businesses, and believe me when I tell you; his self promotion ideas will cost in the tens of thousands to implement. The book also blatantly self promotes his marketing firm for financial advisors. (At least three times in the book) At one point he writes something like, "you dont have to use our firm, but be advised that you will have to spend around 100 hours plus educating another firm about our industry." Classic manipulation. The rest of the "networking" ideas are all ones we've seen hundreds of times. I read the book over a three hour period, and sent it back for a refund. The book could have been two chapters long, one quarter the price, and still as effective. Buy Nick Murray's "The Excellent Investment Advisor." It is truly a work of magic proportion, and covers the notion of "YOU" as the brand the client buys, far better.
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