Title: Highly Recommended!
Review: Stephen E. Heiman and Diane Sanchez present a fully revised and updated version of a previously successful book Strategic Selling. They emphasize the need to know more than the basics of “tactical selling,” so you can make “Complex Sales,” which require the approval of two or more buyers. They provide a how-to blue print, drawing on material from their training program. The book shows step-by-step how to apply strategic selling to a current sales account. This excellent, well-organized, tightly written book includes examples and charts to guide the analysis process. We at ... recommend this book to sales managers and salespeople who are handling complex sales to corporations, governmental entities, or non-profit organizations.
Is this product review negative?