Title: egomania and bad coffee
Review: A foolish, self-indulgent self-promotion, filled with cliches and boring details about the history of one man's successful effort to sell coffee made from low quality, burned coffee beans at exhorbitant prices. Astonishing primarily for its gall-- presenting the founder as a man of vision and commitment to social values-- while his real achievement is packaging inferior merchandise and pushing it without mercy on an unsophiticated market.
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