Title: Like its namesake, has a few holes
Review: If you can get past some flawed Darwinian thinking, this book makes some excellent points that will change the way your run your business and invest your money. The father/daughter team of Al & Laura Ries are the first to talk about divergence being where the money is, albeit not as glamerous as the press related to convergence products. As a small business owner, I found this book helpful in planning my own strategy even at a regional level. Like Darwin's theories, this book also has some gaping, unexplainable holes in its theories. Al & Laura give many examples to support their work, but conveniently forget about businesses that buck the very trends they discuss. Nothing is as black and white as the Ries' make it. Read the book, take it with the proverbial grain of salt.
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