Title: Details count
Review: Technology books don't age well, but I actually wrote this review in my head four years ago. I'm just now putting it on Amazon.Bergeron uses a lot of examples to illustrate his points. One is dining in "an upscale Japanese restaurant". We're there as Bergeron describes the orchids on the table, the helpful server, the relaxing ambience. Then he gets to the fortune cookies.Fortune cookies?!? Japanese restaurants don't serve fortune cookies!And it's no mere editing mistake: "Japanese" and "fortune cookies" are mentioned several times together.How can I trust an author who is this sloppy with details?I finished the book disillusioned and convinced that it was written only to cash in on the tech boom. If you take only one message away from "The Eternal E-Customer", let it be: Get the details wrong at your peril. Sweat the small stuff.
Is this product review negative?