Title: Amazon Reviews Mysteriously Overpraise This Book
Review: I couldn't understand why this book didn't begin to live up to its strong 5-star and 4-star Amazon reviews. Then I revisited those reviews and noticed that, with only one exception, the many five-star and even four-star ratings of this book are given by readers who have no other Amazon reviews--just this one review of a branding book. I smell a rat. Not a product I will waste any more time on, here or anywhere.
Is this product review negative?