Title: Not Really...
Review: This book had very little useful information for me, a person who's interested in starting his own, personal website that offers a few items or services commercially. Instead, the book tends to wallow in the pop-psychology of "doing business on the Internet." For instance, the author talks about the anxieties some folks (potential customers) have about making electronic purchases on the web... repeatedly... and ends up using a significant portion of the book to express what could just as effectively have been written in a paragraph or two.
Is this product review negative?