Title: A total yawn
Review: I think it's a pity how one of the world's most esteemed brands was wrecked by greedy, unscrupulous people and uncaring managers who checked their values at the door (if they ever had them to check). I was actually looking forward to reading the inside story. But this book reads like a patchwork quilt of news articles and interviews that are in the public domain. If you've kept up with the business press you'll likely find little that is new. The publisher should have asked for more rather than rush this out to capitalize on the corporate scandals.
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