Title: Takes the brain seriously
Review: This is certainly the most carefully thought out, best researched, most subtle and nuanced book ever written about memes. Of particular importance is Aunger's stress that cultural particulars (like ideas, beliefs, knowledge etc.) are brain states. At last we find the brain taken seriously. It is to be hoped that the standard of meme literature will continue to increase in sophistication as it has markedly done in Aunger's book.
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