Title: Excellent read for everyone in marketing !
Review: This book is essential reading. Even though it is getting old, since getting old in the computer industry is just a matter of few months, it is very, very good. Comparing what the author wrote and though what would happen in the near future to certain products and what really happened is also interesting. Moreover, essentially this book explains why Microsoft is dominating the industry, why Apple failed and why generally companies with far superior products failed on the market: so this applies also to VCRs and other products.
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