Title: More relevant for the inventor today than you can imagine
Review: I picked up this book on a whim, and found myself agog at Morse's veritable precognition about the telecommunication industry. I was quite unable to put the book down. This man may be long dead, but his ideas about leasing the right to use his telegraph, rather than opting to sell telegraph devices one-by-one, was a brilliant marketing decision on a par with today's great master's of business. The book is well-written and full of surprises, including what business decisions NOT to make. This is a great read for anyone who a)is in marketing; b) is in telecommunication; or c)mistrusts the Patent Office!
Is this product review negative?