Title: An affordable consultant
Review: For those who are short of cash, this is a great value guide, combining the expertise of a sponsorship consultant with the experience of a great athlete.The best part of the guide are worksheets and other template documents.The chapter that presents the do's and dont's are really good specially because it is backed up with quotations from real life sponsorships professionals.The only downside is that the book needs an update to cover the impact of internet and social media on sponsorship.
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