Title: Beware--It's all a conspiracy
Review: While this book contains some interesting factoids on consumer behavior and a cool write-up of CIA coercive tactics, I found the book unsatisfying for three key reasons. 1) He seems to equate all targeted marketing with some grand conspiracy -- c'mon. 2) Consumers are made out to be silly puddy without the ability to make reasoned, rational choices on their own. 3) Towards the last half of the book the author laments that his hope for the Internet to be a great savior from all this coercion is not coming to pass. Give me a break--who thought the Internet was devoid of commercial influences? The book wasn't solely without good points. The amount of information on individual consumers that is freely traded by corporations (especially credit card companies) is indeed troubling. And I do have to admit that I purchased this book after it was featured on the Amazon homepage...
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