Title: Classical marketing in high-tech clothing
Review: There is nothing new in "Crossing the Chasm" that hasn't been covered in the oldest marketing textbooks. But the very fact that Moore has managed to make this a bestseller shows that he knows how to exploit the mainstream ignorance on the subject by dressing it up in a "Silicon Valley" costume. The biggest fallacy -- which he acknowledges in the very beginning -- is that none of his hypotheses are actually supported by any data. And without data, these hypotheses can be called, at best, weak. For instance, in a current corporate buying environment where decisions are made by a multitude of people (and hence personalities and buying "profiles"), the classification of the buyer under a single model (like pragmatist, etc.) just doesn't hold. If you like to read a novel, Chrossing the Chasm may appeal to you. If you like good, solid, cutting edge marketing information, look elsewhere.
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