Title: Absolut Regurgitation
Review: While it includes several amusing anecdotes, such as the origin of Marlboro Man's tattoo, "Twenty Ads That Shook the World" is disappointing. The analysis surrounding the rather obviously chosen ads in the book is largely regurgitated from Twitchell's otherwise superb Adcult USA. Sadly, despite the Wired-esque fluorescent pink and yellow dust jacket, Mr. Twitchell also manages to completely miss the Internet and its effect on advertising.Readers interested in the collision commercialism and society should opt for Twitchell's earlier "Adcult USA," while students of advertising can find deeper insights about what makes ads tick in Judith Williamson's "Deconstructing Advertisements."Has Twitchell become, as David Ogilvy would put it, an extinct volcano? I certainly hope not - but this book makes me wonder.
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