Title: Only for the true complete idiot.
Review: If you truly are a complete idiot, then this is the book for you. Half the book is dedicated to things that you should already know if you have decided to start your own business: "What kind of business do I want?" Wouldn't you already have that in mind before buying the book? There is little or no information regarding important matters like scouting locations, government regulations, advertising strategies, etc.If you don't know whether or not you want to start your own business, then this book might help, but if you need a guide on how to get started, look elsewhere.
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