Title: A guide to unleashing the powers of metaphors
Review: Metaphorically Selling is a guide to unleashing the powers of metaphors to sell, persuade, or explain anything to anyone. Chapters address why people's brains crave metaphors, and how to construct a metaphor with muscle and avoid bad metaphors (such as the dreaded mixed metaphors, and metaphors that attempt to connect two things that are too far away) and the important follow-up to drive the point home. Further advice covers how to use metaphors to sell, whether advertising a product or ingratiating oneself or driving a point home. An extremely valuable supplement to the personal library of anyone working in careers that involve sales, negotiation, or presentation - the trick is not just to begin with a solid argument, but to word one's case in a way that will have an immediate impact on the listener!
Is this product review negative?