Title: A disappointing read........
Review: I was quite disappointed in this point as I though it was going to go more in depth as to "why and how" companies are marketing to the masses AND classes. Instead, what I got was a lot of repetition about how each luxury buying group the writer has created chooses to spend their money. This is stated very early on in the book and repeated without any new data several times thoughout, which gets tiresome quickly. There are charts and graphs to back up this same data but even they are repeated multiple times. Skip this one if you are looking for more substance.
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