Title: If Your Competition Reads This and You Don't...
Review: ...you'll never know what hit you.Reaching Boomers looks easy, but it's not. Marketing executives, both young and experienced, make too many mistakes when trying to sell to Baby Boomers. Do it wrong, and this cash-rich market will totally ignore what you have to say.In this book, Brent Green shows you how to get their attention and make them reach for their wallets.
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