Title: TERRIFIC BOOK - SOUND ADVICE
Review: Teaching effective sales techniques is part of what I instruct in my business management/entrepreneurship courses. If I had to rely on one book alone to recommend to those who want to learn more about selling techinques and hone up on their skills, this book would be one of the very first I would recommend. Part of successful selling stems from a natural talent. Some individuals could sell snow shoes to desert dwellers; they are, indeed, born with such a special gift. For others, the task is not always an easy one. This book is full of top-notch advice about knowing your customer, and planning/implementing a strong and effective sales strategy - one that is bound to put you on the winning track. If you are in sales, you will not want to miss this great book.
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