Title: Fun to read & great presentation
Review: This book was fun and quite addictive! It contains a collection of unrelated design principles that can be browsed and read in random order. The presentation is very attractive. Can be recommended not only to marketers and designers, but also to anybody merely remotely interested in this topic.The weakness is that there is no attempt to create a frame work, overall guidance, or step-by-step advice on how to combine these principles.
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