Title: Factual, comrehensive, extremely easy to read.
Review: This book is a gem. The topic used to be controversial, but it isn't any more. This book is a good guide to how to market on the internet. The relevant steps, techniques, and laws are all treated comprehensively, yet in lay language that is very welcome in comparison to normal internet prose. No competing book that I am aware of deals with all these matters, and few deal with even part of this material as well. An excellent how-to book that is not condescending.
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