Title: Just Another "I've Been Around For Twenty Years" Sales Pitch
Review: I bought this book based on the glowing reviews on amazon. I didn't expect much because I remember the author from my management days at Merrill Lynch and true to form that's what he delivered. There is nothing new or earth shaking in this book that people in the financial serivces industry have not already heard a billion times, unless you are devoted to phrases like "envisionin the future" and you enjoy affected books containing quotes like the one by Thomas Jefferson in this book about searching for the truth. The author is great for taking what others have done and reguritating it back up. Genuinely new offerings are not his forte. Read Jeffrey Gitomer's Sales Bible, books by Brian Tracy, special books like the Psychology of Call Reluctance or Selling To Vito to get the real edge on genuinely helpful info that managers can use.
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