Title: Pretty good survey
Review: The author does a good job with a tough topic. This is a fairly narrow niche of statistics that combines rigorous math and domain knowledge based heuristics. It is of interest to a small audience with very diverse background. Pure statisticians will probably be dissatisfied with the lack of rigor. People looking for a recipe to follow will probably find the book too theoretical.Given this challenge, the author acquits himself quite well. Very early on, he simply and clearly states the point of factor analysis. We get a good overview of the basic steps, and the options for tackling each one. The general statistical treatment is easy to skip for people who dont' need it, and seems fairly well done for people who do need it. We get some good examples and a detailed bibliography.
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