Title: This should be required reading for every CIO
Review: This Bombshell, by Alan Cooper, is the best outline of logic I have read in the ever confusing IT - WWW world> We believe this message is so important we are getting copies for all our customers> Its worth its weight in Gold for every CIO > forget every planning web / e-commerce lecture class you have ever been to - This book has it all ( its a page turner easy read just like Tom Clancy > I started to put Post-it stickies on all the important pages marked for immediate action until I realized I was marking every second page. -- Forget Voodoo Science and Vacuum Pocket Consultants with chicken bones -- If your planning or using the WWW for any business, THIS IS THE MASTER GUIDE !!!!.
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