Title: Wordy, poorly organized, requires significant supplements
Review: I used this book in an MBA International Marketing course. The text is a very cumbersome read. While the book contains adequate anecdotal information, the information is poorly organized and often fails to engage the reader. I routinely found myself searching for more concise supplemental materials for concepts the book failed to develop. The narratives are extremely wordy and consistently obfuscate salient points. If I were using the book as an instructor, I would use the country notebook section as a course guide and scrap the rest.
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