Title: Save your money and time!
Review: Very disappointing. 98% presentation and 2% substance. If this were a term paper in a business school, I'd give it C--- (triple minus). Who am I to judge? Well it almost made me wanna write my own version of what DoCoMo is, and how it reached the position it is today.A little more detail. There's almost no info on the technical aspect of i-mode, except that it is packet-switching and runs on PDC. The authors attributed the success mainly to the management team. That's where they miss the point. After reading the book, you would still have no clue why i-mode succeeded in Japan, but has yet to dominate in other world regions.I would give it 0 star. Amazon doesn't allow me.
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