Title: same as it ever was
Review: One of my employees bought some copies of this book for his department and I was pretty excited to read it, I'd heard about it a lot from him when it was a webpage.I finally got around to reading it, and sorry, it really wasn't that hot. A lot of rhetoric that sounds great, and it may make a lot of managers happier to read this and think they're suddenly savvy 21st century marketers, but I think all in all maybe you should just get the less pretentious Tony Robbins book that this so desperately wants to be. That's the category this book fills for me: Books people read to feel smart, that don't really have insights that are as great as they think they are.After all, if this book really was revolutionary, would it really be selling to the very businesspeople it aims to educate as much as it is?
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