Title: The Web, Sans Geekspeak
Review: Excellent book. These visionaries (Weinberger, Locke, et al) let those of us in the world of business know in no uncertain terms that we have absolutely NO CLUE what the Web is all about (and our customers are laughing at us, not with us.) In the words of Weinberger, it's time for us to "get our heads out of our [buttox]" and realize the Web is about communication -- not about "thousands of eyeballs" or mass marketing opportunities. Also highly recommend as a companion read Gonzo Marketing by Cluetrain co-author Christopher Locke. -- D. Payne
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