Title: 5 stars for those who are new to business....
Review: I only gave this book 5 stars for those who are new to business and marketing. If you have no background in neither this would be a good general overview book. For those who are at least knowlegable of the subjects mentioned this book would not be a good read, it is very basic in content. It appears to be an updated edtion with of course the added chapter on "web marketing",this seems to be popular with authors these days with tring to get additional sales of there old outdated books. DO not read this book if you are already into business or have an understanding of the marketing process. I'm giving my copy away free, Anyone want it?
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