Title: Quite thought provoking
Review: While this book was a little too earnest and revolutionary for my taste, I no longer rate books on their overall style, delivery, etc... If I get one or two ideas that turn on a lightbulb in my head, that's good enough for me. And this book more than did that. This book was like music for the soul. I had long ago realized I was burned out on empty, disingenuine sounding marketing rhetoric and that the idea of conducting business without decency and ethics just did not work for me. So this book was like balm for the soul in that it a) reassured me I was far from alone in the deaf ear I had developed toward 'marketsy speak" b) convinced me that a new age of business is dawning - one that will promote honesty in how an average company conducts its affairs internally and externally and one that will restore dignity to the average worker. The book left me feeling very optimistic.
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