Title: A refreshing, easy read for anyone working in the ad biz
Product review: Great creative may be the centerpeice of a client-agency relationship, but if you haven't got a full grip on all the things Mr. Solomon discusses in his book, you may as well kiss your client goodbye.This should be required reading for anyone working in advertising, and is a necessity in an industry where so many people come into the business with little training or discussion about how to do their jobs. It's a quick and easy read, and the focus is on things that really have an impact on the overall client-agency relationship.Having seen junior and senior agency people make a lot of mistakes that have killed or strained client relations, I would recommend this for everyone who works with, or works for a client...meaning anyone and everyone in an agency setting.
Would you say this review depicts the product in a flattering or unflattering light?
