Title: Definitively a MUST READ!
Product review: As always Roy Williams doesn't cease to impress with his wisdom. It was an amazing experience to devour chapter after chapter of invaluable advice for every situation: from advertising to life, from branding to ChaosTheory, from Canadians to El Comendador!If one REALLY wants to learn what persuasion is all about and how to masterfully use it, this book is a must read and re-read.
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