Title: Rather Outdated
Product review: The book is a decent read for those who aren't familiar with online marketing at all, but if the reader has any experience, they will find this to be a waste of their time.Most of the examples used in the book seem like they were pulled out of 1999. Most online consumers are sick on marketing filling up their email inboxes. Even those that the customer originally expressed interest in become a chore.At this point in time, Blogs and RSS feeds should be a new focus of online marketing.If you are interested in email marketing, I recommend Permission Marketing by Seth Godin instead -- his work is excellent.
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