Title: Don't sell this book short, it can make you millions!
Product review: Whether you are a long-time fan of Dan Kennedy, or just discovering his work, you are in for a wild entrepreneurial ride. Kennedy is a working direct response marketer and copywriter working on the "front-lines" of capitalism.The book falls into what I would call the non-traditional business category. It is not based on academic theory, rather on the real life experiences of one who has managed, bought and sold businesses to the tunes of millions of dollars.You will learn-- Positioning Yourself and Your Business For Success- How Entrepreneurs Really Make Money- How To Create Sales And Marketing Breakthroughs- Why And How To Sell Your Way Through Lifeand much, much more.You could take a few years to get an MBA, but you also need to get a "street-smart" education from the school of "hard-knocks-capitalism".Highly recommended.
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