Title: "real world" guide for anyone in the business of persuasion
Product review: I found the Psychology of Persuasion full of practical information written in language designed for those of us who are actually doing business instead of just teaching or writing about it. Those of us astute enough can also see how it can just as aptly be applied to our personal lives. Not many other books I've read on the art of persuasion has this cross marketability.Mr Hogan appears to have an uncanny ability to know how to communicate knowledge in real world language and concepts which I immediately incorporated into training for my sales staff. The Psychology of Persuasion is a mandatory read for all my staff; from reception to sales. Our bottom line sales have increased directly because of this book. If you own a business - get this book!
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