Title: Interesting at times
Product review: This book raises some very interesting case points about sensory involvement with brand, and makes a compelling argument that most companies are leaving many senses on the table when it comes to brand establishment. It gives some good, concrete examples of where Microsoft has made mistakes, and where Apple and Singapore Airlines have gotten it right.The reason for my low review isn't because the book lacks interesting material. It is because the book is overly wordy, and would have been far better condensed to 20% of its size. If it brought in more case examples, and were a lot shorter, it would have conveyed its ideas in an efficient fashion. Instead, it the amount of ideas and value per hour of reading became much too low.
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