Title: Good Handbook for Anyone Selling Ideas
Product review: The brothers Heath have synthesized for us a methodology in which people such as marketeers, engineers and imagineers can get their ideas communicated in a very effective manner. Their formula or telling STORIES in a certain way is a sure fire method to capture almost anyone's attention. It's gotta be SIMPLE and UNEXPECTED.. you start to get them hooked then complete loop with CONCRETENESS - CREDIBILITY & EMOTION.If you've got to sell something important to your boss or spouce (or both) read this book first. Perhaps it's best to carry a highlighter. It will be a fun read... I promise.
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