Title: How to Get Rich Selling Cars to Women
Product review: Things that make you go Hmmmmm:What a concept, "Listen to the customer". I found this book an easy read that related to personal experience. I've certainly gone shopping with my wife and had a salesperson speak directly to me when the purchase decision was clearly going to be my wife's, my only question was "does it satify our needs". Vehicles are a large expenditure these days and most people borrow to purchase or lease the car because they "believe" that it's cheaper. Explaining the benefits and drawbacks to the decision maker is the key to the sale. This book gave me an easy to follow approach to understanding the advantage of learning the decision makers concerns and doubts and concentrating on addressing them. I'm a salesman and it opened my eyes to be more observant to the customer that makes the ultimate decision not just the easy one to talk to. There isn't a salesperson out there that doesn't know a Sherlock. Fun to read, thanks.
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