Title: A lot behind the scenes in this fascinating company
Product review: A book I wouldn't expect to have much depth in fact tells a fascinating story.How did the chicken-lovin company start out in its early beginnings? Learn about the company from its early customers, including the tough moments which could have brought an early closure, the decision to stop selling cigarettes in the early days, and the faithful early customer who, as a thank-you, can now eat off the old menu, at the old (low) prices.Even today the company has a unique philosophy that sets it apart, it has a strong religious background and carefully selects store owners who are personally involved in the single franchise they are allowed to run (rather than owners who build an empire of franchises).A book that shows the personality behind a company refreshingly willing to stand out and take a strong position, unlike any other in corporate america.
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