Title: It's sticking with me!
Product review: "Better than your average business epistle, this marketing book easily translates to other area of one's life where you must communicate your thoughts and ideas in the hopes that those ideas will "stick". Usefull application for presentations and all kinds of talks using a simple SUCCESs formula- Simple, Unexpected, Concrete, Credible, Emotional, Stories. Aha moment around their concept of the "curse of knowledge" getting in the way of good communication. Replace those data bullets on your PP with quesions and allow curiousity to come before content. Our audence might just stay awake and remember what we said." (Updated 4 minutes ago)
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