Title: The Lazy Writer's Way To Powerful, Profitable Headlines
Product review: David Garfinkel has a well-established reputation for being the world's best teacher of how to sell stuff with words . . .and if you take a look at this book, you'll see why.In "Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters And More", David takes a cue from "Penn & Teller" . . . he pulls back the curtain and shows you the "magic" behind many of the most profitable and most versatile headlines of all time.As a professional copywriter, I'm constantly wracking my brain for new hooks and headlines for ads for my products and those of my clients. David's book has become an invaluable resource for me, dramatically cutting the time it takes me to craft a killer headline and giving me the inside info I need not just to know *what* works, but to know *why* it works.If you need to sell stuff, buy this book.Chris Haddadhaddadink.com
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