Title: Young fans today begin to lose interest.
Product review: It's too bad that George Lucas makes Episode IV so precious. It has taken him to release this movie on DVD so long that many wouldbe/couldbe fans have begun to lose interest. There are other more recent films which compete to establish themselves in the psyche of the public (Lord of the Rings to name a recent example). Many kids and young adults weren't even around with the original Star Wars was released and don't know what the hype is all about and frankly many of them don't care. At this point, the longer George Lucas holds out, the more he is liable to lose money in sales. After all, despite what he says...it really is all about money.
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