Title: This book leaves you hungry.
Product review: Read Billy Graham if you want biblical passages and testimonials about lost teenaged souls saved (Halleluah!) by a single, profound word, perfectly delivered by the saintly author.Only 1 chapter dealt, superficially, with the title. The entire discussion of their marketing strategy is explained away in a few paragraphs as a fun idea by a wacky ad agency. Oh, boy. The author and his wife are obviously lovely and generous people who have devoted much to young people. Can read in an hour if you skip the Bible verses and the repeat episodes of piety. File this under "Inspirational Reading," not business success stories.
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