Title: Not professional enough !
Product review: The book is lacking in two big areas:First, the book does not have enough photo and past advertising materials to let readers to really see how the brand owner transform and execute their concepts towards building the brand identity they inteded --> (impractical, and just talk.)Second, fashion branding is even more conceptual than the classical FMCG branding, and really take a branding professional to handle it properly. If the author is only a journalist, he should at least include some works from branding professional to make the book more useful.To be frank, the book is just a bit better than reading fashion magazine and this is only my opinion.William ChanSales and Marketing Manager
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