Title: Lacks focus!
Product review: I went ahead to buy this book even though it has some substandard reviews simply because I wasnt looking for an overly complicated academic text on pricing. I graduated with a degree in economics and even though I dont consider myself a hard core economist I really felt that this text was bare bones. The first 4 chapters go on and on about what devising strategy entails and Engelson uses such 'dumbed' down english; its almost insulting to anyone in business. The examples are too brief and lack analytical rigor.Some templates and graphs in chapter 5 were useful but whats up with a section on famous quotes? Seems like Engelson ran out of things to add to his book. This book is so short you can read it in one hour...dont waste 30 bucks on this one...go with KOTLER or Nagle
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