Title: An Informative Guide and Reference
Product review: Keeping it simple really keeps people tuned-in. Authors and brothers, Dan and Chip Heath break down the common factors that keep some ideas around for years and leave others out on the street. Primarily a book on effective communication, Made to Stick, is a valuable, easy and fun read drawing on examples and years of research by the authors.SUCCES - Simple, Unexpected, Concrete, Credible, Emotion and Stories are the common factors which make certain ideas stand out. Urban legends, for example, are simple, full of detail and unexpected events. Made to Stick investigates case studies from business, teaching, advertising and sports throughout the book while discussing concepts such as Gap Theory, to demonstrate how certain ideas inspire attention and interest.
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