Title: The Ego Has Landed
Product review: This book would have made a great magazine article.Unfortunately, Wolf quickly establishes his premise (that entertainment is becoming an increasingly important force in all aspects of the global economy), and beats it bloody by about page 90. Thereafter, the book degenerates into a discussion of (a) how great his clients and potential clients are (Bob Pittman and Judy McGrath return the favor, by providing the blurbs shown on the cover of the book), and (b) how brilliant his analysis has been, from the time he was in college until today, cannily guiding media moguls down the correct and enlightened path.This book, in short, continues the trend started by "In Search of Excellence" and "Reengineering the Corporation": Books by consultants who have somehow gotten us to shell out $20-25 for a hardcover version of their consulting firm's promotional brochure.
Would you say this review depicts the product in a flattering or unflattering light?
