Title: It's about time
Product review: As simple and essential as Strunk and White. As codifying-the -obvious and never-before-said as Ogilvy's "Confessions". Finally, someone (namely Robert Solomon) has not only defined the account manager's job, he actually provides guidance to help people do it.In a sea of industry literature that overflows with anecdote, theory, and sensationalism, however amusing they may be, Brain Surgery for Suits offers sound, practical advice that can actually make a difference in your agency-- in our business.
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