Title: Less Pop More Fizz
Product review: I like iconoclastic risktaking filmmaking as much as the next guy. That said I didn't cozy to "The Coca-Cola Kid". It seems like it tried too hard to be offbeat, selfconsiously so, that it never really caught fire. Definitely a case of an askewed sensibility over any real substance. It doesn't help matters that Eric Roberts' character, a whiz kid from the head office in Atlanta, grates on you. I've liked Roberts in other endeavors(see "Runaway Train") but he doesn't seem to get a handle on this one. One of the film's few redeeming qualities is the turn by Greta Scacchi as a wily secretary for Coke's Aussie headquarters. She is sexy, coquettish, and hilarious in turns. Alas, she can't make us believe that she's head-over-heels for Roberts' character. Another reason for pause is a scene where Scacchi showers nude with her on-screen daughter. Some may find this sensual I thought it exploitative and redundant. Regardless, this one is a definite misfire.
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