Title: A Wealth of Information
Product review: The ART OF Lionel Trains has increased my knowledge of the Lionel Corporation in an area that was almost unknown to me. I have been a toy train collector for over thirty years but knew little about the philosophies and rationale that went into creating the Lionel catalogs, and copy for their advertisng. The book traces the history of Lionel and simultaneously explains how the company's marketing strategies were transformed into art copy. The literary and historical content of this book is exceptional, as well as the myriad of illustrations and accompanying explanations. I recommend it to anyone interested in the toy train hobby.
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