Title: Ineffective at teaching you how to market pharmaceutical products
Product review: I found this book to be fairly useless. It provides good definitions to all the key aspects/elements/entities in the pharmaceutical space but there was little practical material. I was looking for a reference about how to put a marketing plan together and what a pharmaceutical plan would look like and did NOT find it in this book.It was also sparse on pharma specific frameworks. It describes Porter's 5 Forces, the three C's and of course the four P's but you can get that in any marketing/strategy book. There must be something better out there that is better suited to pharma.
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