Title: A COMPLETE AND THOROUGH GUIDE TO PUBLICITY
Product review: After teaching two semesters of publicity at San Francisco State, I ordered about 6 publicity books off of Amazon and I read them all cover-to-cover.The Complete Guide To Publicity was the best in terms of accuracy, thoroughness, and real-life application.Joe's years of experience and casual writing style makes the valuable information contained throughout this book very easy to digest and comprehend. It deals with, and focuses on, the principles and philosophies of publicity as they relate to the business professional who is attempting to maximize the visibility of their product, service or organization. It's an older book with no mention of the Internet, but the education provided is applicable.For students who are interested in a publicity primer before - or in lieu of - taking a course in publicity, this is the book to get...and it's practically free here on Amazon.
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