Title: It's Creepy and It's Kooky;Mysterious and Spooky
Product review: I approached this one with real trepidition recalling what a lame flick "The Blair Witch Project" was. For the first half of "Paranormal Activity" I was about to relegate it to the junk heap. Nothing of anything was really happening. The genius of the film is how it builds tension and claustrophobia until it ultimately grips you and by the end it has a visceral impact on you. It layman's terms it scares the bejesus out of you. Roger Corman would be proud of this terrific exercise that even he, the master of the shoestring budget, would marvel at how the makers of this film did with little resources. I'm not so much reminded of "The Blair Witch Project" but a student film by effects wizard Dennis Muren, "Equinox", made in the Sixties with little more than it's auteur's ingenuity. "Equinox", a model for the DIY sensibility, has been given a first rate treatment by Criterion. Certainly not a horror classic but a marvel nonetheless.
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