Title: A straighforward roadmap on how to run a business.
Product review: I highly recommend "You Can't Go Wrong By Doing It Right" to anyone who wants to be a success in business, whether you have an established business or are starting a new one. In this age of high tech, there is one constant -- people. If you do not understand and know how to deal with people, all the high tech will not help. This book is a breath of fresh air for people like myself, who are tired of dealing with companies by voice mail and endless menus to make selections that only lead you further and further away from a real person. "You Can't Go Wrong By Doing It Right" is about real people, real situations and the kind of genuiness that keeps customers for life. As I read each of the 50 principles with each entertaining example, I found myself saying I would like to be treated that way both as an employee and a customer. Not only is the book a roadmap to success in business, it is beautifully written.
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