Title: Rather self-explanatory and repetitive
Product review: Lindstrom has proven himself to be a rather incompetent writer. He utilizes the same examples over and over again, resulting in a detrimental effect on his credibility. In addition, he describes behaviour that the average odeon would be able to explain. For instance, how our senses affect our emotions. He would have been better off devoting his book to explaining the pros and cons of the various ideas he has introduced and evaluate them, instead of just describing it. The book started off promising but soon became dull.
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