Title: Pale shadow of Geoff Ayling's book
Product review: Again and again the author here refers to Geoff Ayling'sbreathtaking book "Rapid Response Advertising", which isout-of-print and hard to come by ($$).There's not nearly as much depth here. If you aren't surewhat a meme is or how the idea could help you in marketingyour business, this book might give you a clue, but ifyou are an advertising pro, skip it and get Ayling's bookand read that instead.
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