Title: A nice book on how to market successfully
Product review: This book has a very nice personal touch, you feel that the author is talking to you the whole time. His enthusiasm is also very contagious and you feel excited to carry out his advice right away.This book focuses on an 'out of the box' approach to marketing. It is filled with a lot of the author's own experiences with the Portland Trail Blazer, New York Nets, the Edmonton Oilers, etc. and how he went about to turn their businesses around. He points out the problem of bland marketing, the power of giving crazy ideas a try, the need to have a revenue-centric mentality, and the desire to produce immediate results. All these points are also reviewed after every chapter and are organized very nicely near the end of the book for a final review.The strength of this book is very enjoyable to read and it really makes you want to achieve the same kind of success the author has. Happy reading!
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