Title: Good book, but not as good as prior editions
Product review: I had a chance to listen Dr. Baum's seminars and presentations. I also have the 3rd edition of this book. I am his fan. He is a smart marketing person.However, the fouth edition of his book is not the same as priors were. Simply, this book is to long and not to the point. I purchased it, hoping to get some valuable, new information or help, but did not find them. Sorry, Dr Baum, this book is not good enough.We, physicians, are burden with many daily tasks and need more effective and short guide how to market our office and services. We often do not have resources and time to hire professional marketer(s). IF we had them, we would not need this book.
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