Title: A Fascinating New Book on Innovation!
Product review: This is a fascinating new book on innovation with a provocative thesis. It is easy to read and keeps the reader's attention from start to finish. The book proposes that there is one type of innovation (namely radical innovation) that is beyond the reach of big established firms. As a result the authors suggest that big firms should leave the task of creating radical new products to smaller firms. The book is full of advice for managers of small and big companies alike. It is a must read for senior managers as well as policy makers.
Would you say this review depicts the product in a flattering or unflattering light?
