Title: Applicable to most Telemarketing environments
Product review: The material is flexible enough to use in other arenas of the telemarketing, the referral chapter in my opinion is the best chapter in the book because he details & gives workable examples.It also summarizes & simpliflies what the other books on this subject tend to complicate into 6 pages. If you have been in phone sales for some time, the rest of the material is wonderful refresher.
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