Title: On the Frontiers of Net Marketing
Product review: ~Despite the dot.com bust, and the topping of the Clinton boom in 2001, the revolutionary transformation of global markets gathers pace. This is particularly the case for B2B markets. Dagenais and Gautschi have built up a wealth of practical managerial experience and advise, and distilled it in a readable format formanagers. This is an invaluable reference for anyone seeking tokeep up with the impact of the net on marketing. A most important read.Jonathan StoryThe Shell Fellow in~~ Economic TransformationProfessor of International Political EconomyINSEADBoulevard de Constance77300 Fontainebleau, France~
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