Title: Good sales/marketing advice for small business
Product review: Reading Dan Kennedy's book is like having a conversation with a sales and marketing veteran, especially one with a very, very healthy ego. Despite that, his views track with some of the more highminded books out there and his advice is very practical for any small business person. I also can put to use some of his views when I sell my services to CFOs of large public companies. The only distracting parts of this book are when he refers readers to websites, one of which doesn't seem to work anymore.
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