Title: Absolute rubbish!
Product review: It seems that Mr. Hasen has amassed all his business knowledge in rural cow-towns... his strategies are proletarian at best and definitely not helpful to those of us who work in the big time. For instance, his business model is based around the "pipeline" which generates leads, but hardly ever generates sales. He would burden his customer support staff with the task of "selling" ideas to already frustrated callers, most of whom lack the authority to 'give the OK' or make any type of company or corporate sales. It's the type of strategy that is responsible for the moral degradation of America's business ideology, a pass-the-buck ideal where the responsibility to generate sales is placed upon the lowest common denominator and shifts the blame off those who are truly responsible. I gave his book one star for the very fact that is has taught me what NOT to do with my company.
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