Title: Author's note
Product review: While reviewer Norman is certainly entitled to his (or her) opinion, his review of "Environmental Marketing" seems suspiciously personal. "Environmental Marketing" was the first book by a major publisher on the topic. Regarding Norman's assertion that I borrowed from other sources on the subject; when "Environmental Marketing" was written (in 1991-2) there were no other sources on the subject! Sorry if I offended you somewhere along the way Norman. Feel free to e-mail me at walter.coddington@qmail.com should you wish to talk about it.
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