Title: Handy guide to marketing through information
Product review: This helpful, how-to manual explains the essential elements of writing white papers and using them to generate business as part of your overall marketing plan. Author Robert W. Bly is a veteran practitioner. He covers every conceivable issue, from appointing a writer to choosing appropriate images and typefaces, to distribution. He has a fluid style and includes check lists that will give you a great framework for any white paper project. We recommend this handy guide to any marketer who is considering an "edu-marketing" strategy.
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