Title: A treasure of factual information
Product review: This book is arranged in ten thematic sections with subdivisions. Each chapter is a well-researched mix of scientific knowledge and concrete examples.The written style is lighter and more easily readable than that of a typical advertising book. An extensive index and chapter notes are provided for easy referencing. Sources include: Advertising Age, Adweek, Harvard Business Review, New York Times and The Wall Street Journal.This is truly a quality book. Recommended for academic and public libraries that serve marketing students, small businesses and entrepreneurs.
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