Title: I expected more...
Product review: Hi. In my opinion, if you are interested in looking at a lot of great photo's of direct mail and someone telling you some pretty obvious stuff like, "Plan ahead!" or "Think Big!" then this is for you. I was very disappointed at the lack of "GUIDE;" for example, one chapter notes, "Pay attention to postal regulations..." and then never talks about ANYTHING regarding them! I found that the elements missing were: identifying industry standards like package names, sizes, etc; a glossary of direct mail terminology; and especially what to expect pricewise. Overall, not for me or anyone desirous of actually learning something about direct mail.
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