Title: A Must-Read for CEOs, Marketers & Entrepreneurs
Product review: BRAND sense is a definite must-read for CEO's, branding and marketing executives and entrepreneurs. Martin Lindstrom's thought process is ahead of its time, and this book has the research to back up the ideas. The book clearly lays out what every company should be doing to use sensory branding as a tool to strengthen their brands, improve their marketing and generate long-term revenue growth. I found the book to be very worthwhile, and I'm already working on some sensory branding initiatives for our organization.
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