Title: good rule of thumb information
Product review: While in University, studying Industrial Design, I would have rated it a 4 .... now I rate it a 2. It is still the rarest example of litterature on human perception affecting design. It still is unique, but you will not need to read it more than once, it is likely not to become a reference in your bookshelf BUT it is exellent for university/college level reading and book report to anyone studying psychology and or design. The book is full of anecdotes and lessons. It would be best if accompanied with a good textbook on perception. Reading some Papanek in conjunction with a perception textbook and this book will result in some well intentioned Design creativity I'm sure.
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