Title: Hype about Hype
Product review: Clearly, the Buzz Your MP3 "street team" is writing glowing online reviews to help buzz this book.No secrets or insider tips here, just a hackneyed combination of obvious ideas (i.e. make a website with press clips and gigs), and hare-brained schemes (start an "e-mail tag" where you send an mp3 to someone and get them to send it to 5 more people).The pervasive marketing jargon is almost stomach turning, and equally upsetting is the author's use of the word "sincere" (as in, "make sure your e-mail to blah blah reviewer is sincere") to mean "sincere-sounding". Obviously, when you are promoting your music, everything you do has a degree of insincerity in it. Better to come to terms with that.
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