Title: FUTURESHOP solves $350 billion a year counterfeiting problem...
Product review: The main message that I got from the book was not how consumers can have a better life by trading in their old items. It was on page 150-153 were it points out that by not directly managing secondary markets for their products, companies are damaging their brands and leaving themselves open targets for counterfeiters.Maybe, Tiffany and Company should drop their lawsuit against eBay and provide authentication services for secondary markets?...jack
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