Title: church marketing trash.
Product review: Murrow gives a wake up call -- with 61% of the adult attendance of our churches female, and even higher numbers for volunteers, clearly the system is broken. Or more precisely, as we come to realize in reading this book, it is perfect for the results we are getting.Why is Christianity the only major faith system in the modern world that is dominated by females? Islam and Judaism are balanced without the gender gap we see in Christianity, so we can't accept that the gender gap is due to women being more "spiritual".But it is obvious Murrow is a first time writer. And this book, while pointing to the issue, treats the issue as a "marketing" issue. It engenders a solution approach that is purely a whitewash. Throw a new coat of paint on the church, change the vocabulary, and let's go? I've engaged in discussions with fans of this book, and it is clear they are trapped in the system so deep they can't see that yet another church growth type solution is not going to fix the issue.
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