Title: In what century was this book written?
Product review: I knew that this book was in trouble when the author recommended sending demos on cassette tapes rather than CDs because most people don't have CD players available. In one chapter he says it's important to use professional printers and graphic artists, and in the next say to use your PC to design and print your packages.Virtually everything in this book is out of date. I'm not surprised, as the author teaches at Berklee College of Music. When I was a student at Berklee, I realized most of the teachers had little or no professional experience. Most had been students at the school and were hired to teach immediately upon graduation. I don't know if that's the case with this author, but it is obvious he is completely out of touch with the state of the music business today.
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