Title: Brain Surgery for Suits
Product review: This book is right on the money--the simple stuff that is, obviously, hard to grasp for so many account people.Also a great read for creatives--there's a lot said here they could stand to hear and learn from (so many have little respect for suits!).As a small agency trying to do big things (and sometimes succeeding), we plan to use the book with staff and conduct some in-house training. (A great addition would be a workbook/training guide to bundle with the book to encourage others to train their people, too.)This is really great resource--a "must read" for someone new to the business and something that experienced AE's can use to stay on top of their game.
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