Title: Big Dada on the rise
Product review: America take note: while so much of the Hollywood hip hop chases its own tail and New York stares itself in the mirror for inspiration there are dangerously intelligent forces approaching the flow from a new perspective just waiting to invade. After burning labelmate Roots Manuva's album into my mind I reached blindly for New Flesh. And I'm deeply satisfied. Their sound is unusual (three voices: gravel, focused robot, focused power) and at times they go into musical spaces which aren't normally associated with hip hop, with mixed results. On the whole, the lyrics are focused and strong, and the flow moves in grippingly unpredictable patterns. Ninja Tune/Big Dada is quickly becoming one of the world's best hip hop labels. This is a very worthwhile buy if you are interested in hearing hip hop from a new direction. Every artist in the Ninja Tune family is worth checking.
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