Title: Worth every minute you invest in reading it!
Product review: Many times the latest management fad is what gets the press. That is a symptom of our society, wishing immediate grativication for everything. However, this book points clearly to those companies who have mastered the process it takes to becoming an "enduring, great company." And surprisely enough the answers are not all similar across the companies studied.We should not be amazed at the success of these companies, it is not like we haven't known the principles on which they stand. Mr. Collins and Mr. Porras have researched a very compelling study to help us all understand how we do have control and can impact the companies for which we are employed. Take the information to heart, get out of reading the "fad" books and put the facts you learn from "Built to Last" to work for you right now!
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