Title: Viral Marketing. Get your audience to do your marketing for
Product review: "I'm afraid that if you were hoping this book would provide you with an all-encompassing step-by-step guide on how to create the perfect viral marketing campaign, you will be sadly disappointed...because there are too many variables". My words, no. A direct quote from author Russell Goldsmith, page 103.Too much tell and not enough show. If I'd wanted theory, I could have bought a college text book on marketing. Nothing new here, and expensive for a 125 page paperback at 14.99 in the UK.
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