Title: The End of Marketing As HE Knows It
Product review: The ideas in this book are not new and have been around for decades! True marketing people know that marketing is about understanding and analyzing customers, competitors, etc. Advertising is only one of the tools for getting to customers (distribution is another). So these claims that marketing has been reborn is really that the author has been reborn to finally understand what can be found in any elementary textbook on marketing.
Would you say this review depicts the product in a flattering or unflattering light?
