Title: A Guide For Entry Level Marketers
Product review: The book is good and cursory. I recommend it as an introductory book. However, the information is outdated and does not reflect current marketing knowledge and understanding. The book does not discuss value based pricing, an integral part of any modern day pricing and marketing policy. It's branding concepts are weak. Most people would be better off with an introductory marketing textbook which explains fundamentals, or specialized expert books.
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