Title: Emphasizing the Politics of the Sale
Product review: Jim Holden takes several of Sun Tzu's principles of warfare as chapter themes in this book on the politics of the sale. The book itself is not a riveting read, and the style isn't that engaging. Having said that, the material is excellent. Holden takes the reader through a number of sales strategies and how to diagnose and implement the one that best applies to the situation. His emphasis on the political landscape is pretty unique in the sales book arena, and is spot on based on my experience. The hypothetical scenario he walks the reader through is both relevant and enlightening. His specific techniques for analysis of the power base and setting traps were extremely useful.
Would you say this review depicts the product in a flattering or unflattering light?
