Title: How we become products
Product review: I agree with the other reviewers here. This book must be read by everyone. Merging a product with something that has meaning, and how it's done -- until the soul-entity becomes the product -- are simply amazing and eye-opening. The author writes that an advertiser's goal is to hollow out the meaning of something and replace it with a man made product. I was reminded of when Winston was told by Big Brother, "We shall make you empty and fill you with ourselves." Very chilling. I can't recommend this book high enough.
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