Title: What Hypocrites!
Product review: OK, so these guys profess to dislike slogans. And their test is, if you can put two exclamation points after it, it's a slogan. Hm, let's test that hypothesis on "Made to Stick". Ready? Made To Stick!! Yeah, that works! Catch my drift? They could have just called the book "Why We Remember Some Ideas and Forget Others" but they wanted it to sell lots of copies so they (or their publisher) came up with a catchy title, which doubtless will accomplish its objective but which negates their stance against slogans.
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