Title: Highly Receommended
Product review: I've been a small business owner since early 2002, and like many others in my industry I've felt starved of genuine, honest advice on running a professional PR campaign. Russell Lawson has done a fantastic job of bringing the topic to life and provided extremely candid opinions on how best manage a much under-used tool by small businesses, namely PR.I don't consider myself a novice to the subject, but have come away feeling wiser and more importantly enthused to work even further on refining my campaigns. Good PR is not as simple as many believe, and Russell has made sense of what can at times be an overwhelming topic.I highly recommend this title.
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