Title: the book is written wih the same method that preaches and it works
Product review: Stories that gets the reader's attention and through this method explains everything that is needed to get ideas stick. I wanted this book so badly because I have so many ideas but I needed something to make those ideas call people's attention. The method and tools that uses (story telling) seems to be working because all the stories that the author mentions I'm checking out on Internet and I read further about them and tell everyone. It's a very good book.
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