Title: Get 'stuck' into this
Product review: A great book that helps you understand how to deliver meaningful messages in a way that they 'stick' in people's mind. The books is easy to read and contains not only plenty of examples but also an excellent process of how you should go about crafting your message.In an age where we are bombarded with continual advertising the book examines exacts what is retained. It examines in details not only what 'sticks' but why it is so. Any business would greatly benefit from the messages here and surprisingly, they are not all that difficult.If you are looking to get a message across and have it not only be successfully received but also retained then this book is for you. It not provides a wealth of examples but an easy to follow process to ensure your message has the greatest chance of success.
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