Title: Not many tips. Too much filling text.
Product review: I heard about the book in a recent usability conference and bought it immediately. Conversion rates are probably the most important issues for anyone involved in managing a website and I expected to find lots of best-case examples and useful tips. Unfortunately the book does not have them. With more than 300 pages only 30 of them have examples of screenshots, not only that, half of them are of just one site: Cafepress. Too much text to state the obvious and few real life examples.Oh, and the cover picture is just horrendous.
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