Title: More than Magic
Product review: Roy Williams has arrived. This book, the fourth I have read by his hand, explains to this follower what concepts and hard experience in persuasion can do for me. Roy has performed beyond expectations by connecting the brains workings with actions, thoughts and how they relate to the bottom line of human experience and being persuaded. I have read many authors, none connects the dots, or "gets it" better than Roy Williams.If you could only read one book on marketing, sales, persuasion, and business this would be it. Magical Worlds of the Wizard of Ads is more than a worthy read, it's a study in the thinking of a cutting edge human being. You will never regret buying this book.
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