Title: Lightweight book on a lightweight subject
Product review: A breezy compendium of examples and hastily drawn conclusions, like you could get by reading columns in Fortune or Fast Company for several months straight. Filled with gems such as (this is paraphrase) "Tommy Hilfiger figured out that the way to reach young America was to have products associated with coolness". You keep thinking, well duh. Wolf must be a heck of a schmoozer.
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