Title: A required field manual for marketing war competitors.
Product review: Michaelson's subject, predicate,and direct object style of writing in "Sun Tzu:The Art of War for Managers" makes this reading a professional must for all hands who would venture into the marketing wars. Michaelson applies Sun Tzu's ancient theories on the strategy (Doing the right thing!) and tactics (Doing things right!)to the dynamics of corporate business today.Michaelson has condensed much of the previous good information he passed in his earlier book, "Winning the Marketing War".I would recommend this latest effort by Gerald Michaelson to all young Americans entering the competitive world of business. As a former Marine, I would place it at the same level as our "Small Wars Manual" and the "Landing Party Manual", and these manuals equated to the Bible as far as I was concerned. The truth is out there, and Gerald Michaelson will help to show you the way. Semper Fidelis, Bruce M. Mac Laren Colonel, U.S. Marine Corps (ret)
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