Title: "Barbarians at the Gate" meets the Keystone Kops
Product review: The management of Chrysler right now must be wishing they'd never heard of Bradley Stertz. No one comes off looking like a genius in this account of the DaimlerChrysler merger, but the American executives are the most obviously inept. The Germans look smarter, but end up being hapless integraters and managers, as shown by their recent performance.Stertz has a fine eye for detail, and his research is exhaustive. In order to keep his book to a reasonable length, he sometimes moves along at an extremely quick pace, and I found myself constantly reviewing earlier sections to make sure I understood what was going on. But none of this detracts from the guilty pleasure most readers will get from watching this slow-motion collision between two completely incompatible corporate cultures.
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