Title: Poorly organized, boring, decent content
Product review: I'm an IT professor and have used this book to teach a previous class a year or so ago. While the contents provide a sufficient overview of the IT function and case studies for grad-level students, it is unfortunately very dry stuff for most students. It is also poorly organized.Having used other textbooks for undergrads, this book fails in comparison. What my (and presumably all) business students are looking for are more immediately actionable knowledge, practical skills, and a much more compelling presentation. (The Technology in Action series is outstanding in all these respects!)Hopefully, the Laudons will 'sexify' their new textbooks with more flash and interesting content. If Apple, Nokia, Sony, Google, and other firms can make tech ultra-cool, I don't see why we can't have IT textbooks to match them.
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