Title: Exceptionally well-explained copywriting training
Product review: Mr Lewis has again written a classic - this book, especially starting with Ch 4 "How to Be a First-Rank Wordsmith", reveals the craft of writing compelling copy with remarkable clarity.I underestimated this book at first; wish I'd read it a couple of years ago ... along w/Schwartz' "Breakthrough Advertising" and Lewis' other copywriting books, this is an absolute must-get. It really does dig deep into comparing the difference between credible, compelling copy and lukewarm copy that doesn't sell.A must-get for everyone who write ads, including site salesletters - it's a scorcher!
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