Title: A Reality Check!
Product review: Not only should this book required reading for those just getting in to the advertisng business, it should be required reading for those already in the business. Garfield provides a reality check for those who need to know, and especially whose who have forgotten, that the purpose of advertising is to sell products. This extremely witty, insightful book reminds us of some of the ways inwhich advertising has failed at this, and sometimes failed on a spectacular level. Each page contains lessons to be learned, and for some, re-learned.
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