Title: Great Read
Product review: "The Cure" arrived on Friday afternoon, and I couldn't put it down. I am glad I had a free weekend to read it because it is a page-turner. I never thought a business book could be so entertaining and informative at the same time. This is really a business novel, so there is a story (a compelling one) with characters (many you will recognize from your own business).It tells the story of company that faces many challenges - the biggest of which is its own culture. What's different about this book is it tells you how to change that troubled culture into positive energy that will drive the business towards success.This is a must read for those struggling with the cultural issues facing so many businesses.
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