Title: The Cover Paints The Message Brilliantly
Product review: Why do some messages work, or as you say stick...while others go in one ear and out the other?Most people don't know. They just take a potshot.I thoroughly enjoyed this book because, in addition to case studies and examples, it was a really fun read. The Heath brothers do a tremendous job of walking through examples of messages (see: urban legends) that stuck...and those messages--often with bigger budgets--that did not. Perhaps more importantly, they explore the underlying research that opens a door for those looking to make their own messages stick.Well done, Chip and Dan!Stefan SwanepoelAuthor:Surviving Your Serengeti: 7 Skills to Master Business and Life
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