Title: Read This One Twice
Product review: Read it once for the warm stories and read it again for the solid business advice. While I often thought to myself "Oh yeah, I knew that", I looked around and found I wasn't DOING it. It's a quick read - flows very nicely - and then you hit one of those points that makes you stop and think for a while. Think I'll carry some copies with me as I travel and give one to every airline rep, hotel clerk, restaurant manager and rental car associate who still doesn't understand the value of a long term customer. The company's who read and follow Chip's advice will have people lined up to do business with them.
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