Title: Great Idea -- poor execution
Product review: This book is not for someone who wants to understand what it takes to understand and implement an eCommerce business plan or channel. The book is filled with bland examples, limited detail, and few conclusions. If you are looking to actually crack the value code and make the tough decisions necessary to compete in the digital economy. This one is not it. Save your money and save your time.Sorry to be so harsh, but the book doesn't live up to the repuation of a big company like AA !
Would you say this review depicts the product in a flattering or unflattering light?
