Title: Great book even if you are not in Human Factors engineering
Product review: I had to read this book for a course. However once I started it, I wanted to read it. All those oddball things like pushing the wrong side of doors, not knowing whether to push or pull, that we all do and blame ourselves, are not our fault. Something in the design led to our incorrect behavior. This is a fundamental concept of Human Factors and Don Norman captured it perfectly. A must read for Human Factors engineers and an interesting read for the rest of the world. I'm buying more of his books.
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