Title: Limited practical application
Product review: The Business Card Book presents basic information about business card use, generic design hints, and the history behind business cards. The book is not a practical "how to" guide -- despite the title. Most of the information is intended to minimally inform a business owner about the business card design process and assumes that the actual design is done by a professional. However, if a business owner contracts with a good designer, this book is essentially irrelevant. The book would be better described as a "how to check up on your business card designer" or "what to look for in a business card designer."The lack of practical usable information unnecessarily limits the utility of this work for someone seeking information on developing or designing business cards.
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