Title: Entertaining book which reinforces an interesting theme.
Product review: Wolf depicts an economy where fun and excitment sell products and services. It is a very easy read and does not offer penetrating analysis or tactical advice (a workbook sequel?) but it DOES emphasise a very important dimension to how we make choices- the "fun quotient". I enjoyed the book from cover to cover and found the individual examples amusing. At times I wondered about the consistency of the framwork for the story line, but it held together because Wolf does not try to add a rigor to his conculsions and is very straight forward about the book representing his informed observations, not an advanced study.
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