Title: This book is UN-PUT-DOWN-ABLE
Product review: The best thing about this book is that it is written with an impeccable style that makes it easy and fascinating to read. In fact, if you are interested in innovation, pioneeering and market leadership, this book is UN-PUT-DOWN-ABLE! The amount of research that must have gone into compiling insightful commentaries on leading organizations in different industries amazed me, and interesting conclusions drawn from these observations kept me reading on till the very end.I am currently doing research in these areas and find this book full of new ideas that stimulate rethinking of traditional truisms on innovation prediction and management. I highly recommend this book!
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