Title: 'Certain to Win' is just plain essential reading.
Product review: For those who know the work of Colonel John Boyd, this book 'Certain to Win' takes us on a rich and deeper foray into the Colonel's principles of strategic thinking. Chet Richards brings great illumination to Boydian concepts by artfully applying them to the business arena. For the serious business types, generals, corporals, martial artists and the common person alike, Richards' crossing over of Boyd's concepts makes them much more attainable and usable in even mundane day to day life. A big OooRah! to Mr. Richards, who has given us better tools to build snowmobiles, and apply them appropriately and artfully.
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