Title: Stick, Stuck, Stank????!!!!!!!
Product review: I'll be honest, I haven't finished this book......I'm not sure I ever will. The book doesn't stick.....ironic, huh? Chip and Dan Heath have managed to write a book about common principals: Simplicity,Unexpectedness,Concreteness,Credibility,Emotions and Stories, aka,SUCCES.Wow, revolutionary! These are principals of sales managers,writers, real estate agents, teachers, you name it, the brothers Heath have just managed to apply an acronym to these "DUH!" factors.This was a tough read, I found myself nodding off mid chapter. There is no new ground broken here, just a rehashing of ideas and strategies that arecommonly applied in everyday life, from the most successful entrepreneur to the soccer mom.I realize I'm not being fair by reviewing a book I didn't finish reading, but to Chip and Dan I dispense this simple advise. N.T.M.I.S.....Next time, make it stick.
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