Title: Making Change Stick
Product review: Authors Chip and Dan Heath have codified an approach to communications that can be invaluable in helping business leaders find better ways to get their ideas to stick and drive change in organizations. Change is hard, and is most successful when people believe the change is the right action. This book identifies specific techniques for influencing beliefs in the desired change. Then, it provides advice on how to leverage inspiration and simulation to drive action. "Made to Stick" is a must read for anyone involved in driving organizational change to improve business performance.
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