Title: Great book about the selling of ideas, not just products.
Product review: I found "Made to Stick" much more than a business book. I find particular application to teaching, as well as for any other forum where the goal is to communicate, "sell" or influence. The main points are simple and logical, though it takes someone to remind us of this to help keep us from making our efforts excessively complex (the "more is better" philosophy). This book reminds me of "The Abilene Paradox" by Jerry Harvey in it's simplicity and power. Because I can see application in each of their chosen careers (because they all have to formulate and "sell" an idea), I have given copies of this book to my three adult sons. They are respectively; Software Integration Engineer, Financial Information Systems Auditor, and Professor of Classics. My kudos to the Heaths for a concise and very readable book.
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