Title: "Publish or Perish" obligation by PhD consultant.
Product review: Nothing new in this book. Same old tired ideas.The author is a PhD consultant, looking to bolster her consulting practice by using this book to claim she's an expert in business communications.This is just another output from the 'publish or perish' requirement for professors. These PhD's are forced to write these books with rehashed ideas, just to keep their teaching jobs, and convince a few gullible middle managers they know what they're talking about.You'll learn a lot more from "Influence" by R. Cialdiniand "Play like a man, win like a woman" by Gail Evans
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