Title: Lacking in substance
Product review: I found this book dissapointing for the following reasons:The author's only experience in retail was in giftware so he hardly mentioned examples from other industries.There is little mention of sales techniques (vital to success in today's competitive environment) nor little advise on how to wow your customers with extraordinary service.The book offered little advise on which types of people you should employ - and how they should be trained to maximise your customer's shopping experience and your company's profitability.If you are looking for a book to inspire you - rather look at Retail Success.
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