Title: Clever Idea but Should Have Test Marketing the Concept
Product review: As a Senior Issues and Crisis Manager at the third largest Public Relations company in New York City, I am always looking for creative approaches to solve business problems and promote a harmonious workplace. I stumbled across this clever and colorful book in a book stores and after reading a few pages of the clear and intelligent writing style I was sold!I decided to implement several of these the author's strategies, and my associates did not take to the idea too well. Some laughed at me, and others found the whole process of looking at 78-cards to be too confusing.Honestly, I was shocked that such an interesting approach was not well received in New York City and at a Public Relations firm.But, I would like to just warn all of you in the corporate world that as fascinating as this approach is in theory, the author should have test marketing it first, because it turned out not be workable in practice.
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