Title: Missed opportunity
Product review: Could have been a great book. But it isn't.The book is horribly edited and organized. You can mix and match chapter titles and content - makes no difference. The authors seem to ramble on about the same topic in each chapter. They seem to have broken most of their own rules with this book.I'm an ecommerce novice and I still found only a couple of info-nuggets. You're better off reading the author's blog (Grokdotcom), Seth Godin and Get Elastic blogs.The entire book is printed in rental-car-agreement-fine-print font. Annoying as hell. And the cover/dust jack art is creepy, so I threw out the cover. May be I'll give the book away to someone with a microscope.I know the authors are smart and respected. You can't tell from this book. Too bad.
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