Title: A marketing brochure disguised as a book
Product review: I read a ton of books but have never been compelled to write a review - until now. While this book contained a couple of new sales ideas, most of it was about all the coaching clients they helped with details left out. Certainly Dr. Moine and his group are quite talented and have no doubt helped many sales professionals - but if you think you're going to find out anything more than general ideas/concepts in this book, you're dreaming. I'm glad I got it from the library and didn't have to buy it. FWIW, to date, the most comprehensive and detailed book on marketing details/techniques that I have seen is Hogan's Psychology of Persuasion.
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