Title: Cute, simple, and great for kids.
Product review: Athough I don't have kids, I am an avid Ghibli collector and had to buy this. The characters are lovable, the plot is basic and easy for children to understand, and it's about as G rated as it could get. The animation is understandably not of as high quality as of other Ghibli movies, hence the 4 stars. And, erm, i'm an adult but didn't want to do the extra paperwork.
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