Title: Solid reference for communicating ideas
Product review: Made to Stick provides some simple rules to follow for those looking to better sell their ideas. The book doesn't provide any insight into how to develop innovative or creative ideas (nor does it claim to). Instead, the book focuses on how to better communicate the ideas we have so that they are memorable and lasting in the minds of our audience. This is not a trivial point. Even the most charismatic speakers wielding the greatest of ideas may fail in their effort to make these ideas stick. Revolutionary ideas do not speak for themselves. We must still communicating them in such a way that they will have an impact during and after their presentation. Made to Stick provides an excellent road map for doing so. The book is a bit long and repetitive in parts, but overall it is a useful reference for anyone who needs to communicate their ideas to a wider audience.
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