Title: Over the hill
Product review: 1987. That says it all. The world has changed since William Cohen wrote this how-to book. He warns us to have only one typist type up the plan. (Typist?) He doesn't discuss changes in the marketplace. Outsourcing is rare. There's little about developing the right mix of product and service. There's nothing on educating the customer. Or maintaining the customer relationship over time. I can't really imagine anyone but really lazy professors keeping this turkey alive.
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