Title: unfortunately dry
Product review: i was thrilled to see a new gerald michaelson bok on the shelf. so, i bought it with great anticipation. however, i've found it very dry. michaelson quotes sun tzu and gives quick summaries and examples from the corporate world. michaelson also features sun tzu quotes that have been interpreted by other writers and strategists. these interpretations are frequently word for word -- or darn close. for instance g.m. might quote sun tzu as saying "the sky is blue." then, underneath it, he'll feature two or three others interpreting sun tzu saying, "if you look at the sky it is blue." wow! what keen insight! i was very disappointed with this book -- it's dry. I found myself falling asleep whenever i opened it up. read "winning the marketing war" instead. my copy has been highlighted again and again and again. "winning the marketing war" offers real world advice applicable to any business. "the art of war for managers" does not.
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