Title: Great for even seasoned professionals
Product review: I have to admit that I was a bit skeptical when my boss gave me this book. As a seasoned marketing professional I thought that I already knew how to market our products. But the holistic approach the author advocates was truly eye opening. Now I can see that marketing encompasses everything we do. Only time will tell if the techniques in the book will work, but at least the approach is fresh and, more importantly, I am excited about marketing again!
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