Title: Great Book!
Product review: I have a new favorite book on decision making. Kida doesn't simply present the research, as others have in the past. Instead, he uses the research in his thought-provoking argument on how we all fall prey to decision errors everyday without realizing it. And, he doesn't write in academic language. Kida writes in a manner that is both informative and engaging, so, in my opinion, everyone who reads the book will not only learn something but enjoy it as well. I can't wait for his next book.
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