Title: DO NOT BUY THIS BOOK
Product review: Reading this book was a painful waste of time! As a graduate student taking an Internet marketing course, this text was required reading. I found it to be extremely arrogant and repetitive. Lamont states that all data shows that Americans are losing their reluctance towards m-commerce, but never sites any data. This is just one example of Lamonts self-proclamation of being an expert. He never examines the issues of why Americans are reluctant to use wireless technology (i.e. decreased functionality vs. the computer Internet and a reliable wired telephone infrastructure). He makes broad statements and tries to compare the mobile markets in Europe, Japan and the United States, when they have very little in common.
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