Title: Creative Geniuses Strike Again
Product review: It is distrubing to read fellow reviews of "When It Falls" and continue to find that most reviewers who rated the album sub-standard or poor only did so because Zero 7 used their creative license. This album is not "Simple Things", the artwork and title of this project clearly illustrate this fact. The great writers, artists, and actors/actresses would not have left their impact on society if they always wrote about the same plot, painted the same painting, and always portrayed the same character. I find "When It Falls" to be a superb album filled with the same ear candy and beauty the made "Simple Thimgs" and Zero 7 true geniuses. "Warm Sounds", "Passing By", "Morning Song", and "Home" are among my favorite tracks. For those of you who will continue to measure Zero 7 by "Simple Things" perhaps "When It Falls" is not for you. You may find a class in creativity more beneficial.
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