Title: If you market to a sophisticated audience, this book is for you.
Product review: Amid all the overly simplistic books on getting new clients, White Paper Marketing stands out for its practical advice. If you market to a sophisticated audience, and the "shout-at-you" school of promotion leaves you cold, you will find this to be a very valuable resource.Bob Bly discusses, in his very pleasant and easy-to-read style, the various options marketers can use to generate initial curiosity about their products or services. This is an excellent resource that belongs on the bookshelf of anyone who wants to build brand new client relationships.
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