Title: Analytical. Good academic support for the relevant strategy
Product review: The main theme of the book is:- "Established corporations should subcontract the creation of new, radical products to start up firms and concentrate their efforts on consolidating the markets because the skills, mindsets, and attitudes required for creating a radically new market not only differ from those needed to grow and consolidate the market but also conflict with one another." If you buy in the above, you will be satisfied with the tons of well written samples and analysis which can be helpful to support any relevant strategic proposals to the board in real life. However, I am obliged to warn passionate readers of the need to remain skeptical of the suggestions of the authors to put their strategy into real practice. No matter what, recommended as a good business read!
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