Title: Collier is as relevant to your marketing today, as he was to others decades ago.
Product review: You may think that there is not alot you can learn to improve your marketing from a book that has its beginnings almost 70 years ago, and you would be wrong.Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".* Gain your prospects attention.* Use facts to distinguish yourself from your competition.* Determine what makes you and your offering unique.* Focus on the prospects needs and desires, not your desire to sell.Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.The Letter Book is a fantastic place to start.Cheers!
Would you say this review depicts the product in a flattering or unflattering light?
