Title: If You're Willing to Waste Your Time, Read This Book!
Product review: I found this book to be only marginally helpful in the quest for information about marketing white papers. I was surprised and disappointed given that it has received many good reviews.To begin with, it is long, boring and in severe need of editing. There is significant repetition from chapter to chapter. It feels like the author jammed together previously written articles into a book. I will acknowledge that there are some useful resources provided, but for the most part this is a hodge-podge of marketing tools and ideas that are not particularly insightful.If you need advice on marketing your white paper, I suggest reading Chapter 11 in Michael Stelzner's book, entitled Writing White Papers. It contains more useful information than this whole book.
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