Title: Heat Up Your Cold Calls
Product review: I purchased this book at a primer for my sales team but also find value in it for myself. It reminds and reinforces good habits and demonstrates new perspectives to enhance the process of getting appointments and commencing a relationship. The book is of value to new as well as experienced sales people. It is easy to read without being considered elementary. Any sales pro can easily identify with the topics and techniques this book presents. In the vast array of sales skills books I find this one of the best and most efficient in delivering value for the working professional.
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