Title: Ill-organized ramblings
Product review: I bought this book with a lot of expectations. However it turned out to be 200 pages of anecdotes, which lose their charm after the first twenty pages. If I had followed the carnal rule of reading the contents list before buying a book, I would not have made this mistake. I admit there is a good book scattered somewhere in those 200 pages. But the author has to pay better attention to the organization. He could recount the same anecdotes under a thematic framework based on the principles of marketing.
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