Title: An Oldie but Goodie
Product review: Built To Last was published more than ten years ago, and some of its examples of "enduring companies" may seem a bit out of place when you think about how the companies are doing today [Citibank being perhaps the worst example]. But the lessons are still potent, and maybe even help explain the fall form grace of companies like Citi, they lost touch with their core ideology and enduring values; they chased profits without real purpose, and it cost them their legacy.
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