Title: Unfortunately more of a "Self Promo" than a Documentary.
Product review: The beginning portion of the film is by far the better portion and more aligned with learning about traditional Type practices. Even so, the first portion's view of Type and its history is very limited. Only focusing on one particular town in all the country struggling to keep their local typesetting museum alive. The main point of the film is to create an appreciation of the history and the lost craft through technology. The issue is the film never expands beyond this small minor town except for a trip to Chicago where the documentary turns into a self promotion for the creator's local designers/friends and Chicago's Renegade Craft Fair.Films I would recommend before this is Helvetica, and Art & Copy among others. Those films are focused on the subject matter they are titled after and reveal a full view of the subjects and their contemprary standings. This film seems to try to replicate Helvetica stylistically.
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