Title: Good overview, the cliffs notes version
Product review: I needed a quick over view about focus groups for a project. I did not have the time to read a long winded book but wanted more than a journal article. This book fit the bill. Having seen focus groups used in many settings I wanted to know more about the research design portion of the process. This book seemed to be a good distilation of a larger work, and that is why I call it the cliffs notes version. There is enough here for anyone needing a brief overview, including advice to help a researcher determine if a focus group will produce the results needed for your project. Overall I found Focus Groups as Qualitative Research very helpful.
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