Title: Price it low--there's no magic
Product review: How to sell cars to anyone, male or female: price the car low, give good service and treat the customer right. With the internet, everybody has the same info, most people buy the car from the lowest price dealer--dah!This book is not worth your time. Instead if you really are going to perseverate on this topic (which I believe is falacious, because selling cars to women is no different than selling to any other group) READ PATRICK DAVIS'S book. At least the Davis book makes some sense, provides tips (for selling to anyone) and is an easy read.Forget about MaddoxSyme book--the only thing this book demonstrates is that these 2 know nothing about cars and even less about selling cars. I give this an F on all counts.
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