Title: Stale Popcorn
Product review: As a woman (and businesswoman), I considered this book offensive. To say I bond with the brands I buy is laughable. I buy products (not brands) for what they can do for me, not what they sell to me. I do not "bond" with them emotionally. And I do not look to them to solve life's problems. Example: The authors tout the idea that the makers of a diet cookie can somehow improve the bonds between mothers and daughters by holding seminars under that cookie's banner. It is a sad day when mother/daughter relationships are facilitated by blatant marketing. This book is wrong-headed and wrong-hearted. End of story.
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