Title: Made to make money
Product review: This is a rehash of a couple of simple and well known ideas.If you can think up an idea that will shock ( a memory techneque) and you have a deep understanding of the culture and market your selling into then you have the guts of this book.You hook the ideas in the market to the shock perception and people remember and become curious.First have a deep understanding the culture and market , the hard part .In my unhumble opinion Made to stick is another example of book cobbled together to make money.With the clever marketing technique they espouse-"Made to stick" and a review that must have been from a friend .Fortunately the library paid for this privileged information.
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