Title: A silly little book.
Product review: Is this some sort of dismal trend? A New Yorker "writer" taking a dumb little idea that he undoubtedly thinks is brilliant, worth at best a few hundred words as an op-ed piece in the New York Post, and instead inflating it into an overpriced, overhyped book that would float on helium? First Malcolm Gladwell and now John Seabrook.... No wonder the New Yorker is what it is today.
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