Title: Not very persuasive...
Product review: The author definitely made some interesting points; however, I found myself skipping sentences and then paragraphs and finally, pages. The only "evidence" that Hogan provided in order to support his arguments (throughout the entire book) were simulated dialogues between an imaginary person and a Master Persuader. The dialogues, however, were poor. They were not realistic or informative. The best part of the book is Hogan's consistent references to other books, which end up composing a great list of must-reads. A good alternative is Robert Cialdini's "Influence: The Psychology of Persuasion."
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