Title: Save your money
Product review: This would have been an interesting book idea if it had been written seven or eight years ago. As it is, there is little substance here, just a lot of noise about the obvious problems with most advertising today - misguided and pre-tested to the point of gum with the flavor chewed out of it.Zyman's own career is a product of big advertising budgets. His lack of experience building brands any other ways shows. As such, this book lacks specific advice about non-traditional marketing that comes from personal experience.If you're looking for a books that can help you find a new approach to marketing, this isn't it. Save your money.
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