Title: A triumph of shoddy scholarship over critical thinking
Product review: A superficial rehash of the ideas of others supported by overgeneralization from haphazardly selected studies. If you have an interest in evolutionary psychology, memes, or the relationship of the individual to the "superorganism" there are so many other (and much better) books that are well-researched and thought out. The extensive reference list provides the appearance of scholarship and comprehensiveness, but the reader should be aware that this is illusory at best. If you are a nascent social Darwinist looking for rhetoric with which to back up your arguments, this may be the book for you. But if you want to learn something about evolution and the modern mind, seek out the Center for Evolutionary Psychology at UC Santa Barbara, and read Richard Dawkins, David Buss, Steven Pinker, and Robert Wright.
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