Title: Superbly thorough fundraising primer
Product review: The quest for funding is a high-pressure, never-ending process for nonprofit organizations large and small. Authors G. Douglass Alexander and Kristina J. Carlson break the process down into manageable pieces while covering each major avenue that fundraising professionals travel in the search for financial support. The authors use a question and answer format to explain and illustrate the premise outlined at the beginning of every chapter. Packed with useful, applicable information from cover to cover, this book deals with a range of topics including the basic principles of fundraising, annual and capital campaigns, special events, major gifts, foundation funding and stewardship. Such a comprehensive, well-organized analysis of any one subject is rare. We strongly recommend this book as a primer for any individual or group seeking guidance for a strategic approach to raising funds.
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