Title: A truly visionary book
Product review: I am the owner of a medium size consultancy - still in its early years. I consult to many large corporations often on issues of long term structure and community significance. I found Built to Last an exceptional book to assist with both my consulting work, and also with the development of my own company. The depth of research and research techniques themselves are commendable. Credibility is the result. The idea that companies contributing in great measure to civilisation underlies much of this book. Why they contribute so much, and how they do it are fascinating in themselves. But it is the very concept of "built to last" that I found of greatest interest. The idea that we can build great companies, as well as great nations, and great organisations, and great families is quite inspiring. I thank the authors for their contribution to our understanding of business and increasing the sum total of wisdom in the world.
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