Title: Don't mess with a successful product
Product review: I am very disappointed Northern has decided to reduce the width and number of sheets in its Quilted Northern Double Rolls brand toilet paper. I firmly believe if you have a product that is well established, well-liked, and sells well that you should be very cautious about changing the product in any way, especially when de-contenting it. Raise the price if you must, but don't make it less desirable to save a buck. It will come back to haunt you eventually. By the way, I've bought Quilted Northern for as long as I can remember. I've been very partial to the brand. But I'm not so sure going forward. Let's say I'm now open to changing brand loyalty without thinking twice about it.
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