Title: This is the best, and only, book you'll need on cold calling.
Product review: I actually purchased "I'd rather have a root canal than do cold calling!" in April 2005, when I changed jobs and careers. There are many authors who've written books on cold calling, telemarketing, and telesales; I've purchased, and given away, more than twenty. However, no other author I've read provides the essential essence of cold calling as elegantly as Shawn Greene. Shawn's techniques are powerfully sophisticated in their simplicity and effectiveness.
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