Title: Well Designed Book!
Product review: I had to get this book for a Marketing class I had to take. The design of the book was awesome! I really enjoyed the Chapter video cases that provided current examples of the marketing concepts covered. The "marketing dictionary" section in the lower right hand corners made studying a breeze. Not only do the authors give examples of the marketing concepts and strategies with current examples, they also provide the "Marketing Miss" section, which points out real marketing problems, their outcomes and lessons learned. There is also a "'net Work" section in each chapter, where you can go only line and research marketing data! I enjoyed reading this book, so getting through two chapters a week wasn't a grind (unlike my management book... but that's another story).
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