Title: A waste. Many books on the market that are much better.
Product review: My headline says it all. Another author riding their 15 minutes. If you are serious about writing then pick up the NY Times Style Guide. It is a soild, time tested piece of work that many wirting professionals refer to again and again. It is considered the "gold standard" for the industry. If you want a quick read with references that those here in America will have trouble relating to, then get this.
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