Title: Every CEO's Manual
Product review: Most company failures come as a surprise to management and shareholders alike. The downdraft is often sudden and devastating -- think Bear Stearns -- but Peter Heather shows C-Level executives everywhere a new way to think about what can happen and the ways it can happen.The collapse of Rome is like the failure of so many high-cost companies today under assault from many small, low-cost alternatives. They don't often see it coming until its too late, like the recording industry (Rome) so quickly dismembered by Apple (Goths etc).Heather's great book is every CEO's necessary book. A super lesson in what can happen if you don't understand the structure of your markets. Don't manage your company without it.
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