Title: A must have for any medical and dental (or any specialty) doctor and manager
Product review: This book, by far, is the ultimate guide to medical marketing with ideas and concepts you can simply implement right away with little cost and effort. No rhetoric but time tested concepts! An easy read and will help to create a road map for internal and external marketing, public and community relations and improving your relationship with your office staff. As a national speaker (Chairman of the American Academy of Podiatric Practice Management ) and author this book helps me to develop and share secrets of success.
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