Title: This book is a sad commentary on the business.
Product review: "The best work in the world won't keep a client if the relationship goes bad. But it is amazing how the best relationship can keep a client, even if the work is far from the best."Hello??? The relationship between a client and an agency should be about the work. Not about golf or birthday cards or friendships or any of that fluff. Consequently, the best relationships get the best work. Period.Solomon says you can sell work of any caliber if you're tight enough with the client. Basically, this is saying that a good relationship can help you to "put one over on the client" and put the agency's interests before the client's.This is brain surgery alright. To be exact, it's a lobotomy.
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