Title: What makes us notice and remember some things and not others?
Product review: If you want to teach someone or change their opinion on something, you could use this book.The Heath brothers (a Stanford professor and his brother who is an educator) propose six ways to make ideas stick.1. Be Simple. Simple things can be recognized, understood and remembered.2. Be Unexpected. Surprise me, but tell me something useful.3. Be Concrete. Help me see what it is in my mind's eye.4. Be Credible. Why should I believe? Help clear my B.S. filter.5. Tap Into Emotion. Make me care.6. Use Stories. Stories just work. We are wired to learn from stories.The book is filled with numerous examples (and stories)! It is practical and has the ring of Simple Common Sense.
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