Title: Gardner adds substance to Technology Valuation
Product review: Technology and Innovation are proven business drivers for corporate value. Trouble is, not many of us, on or off Wall Street, know how to construct a predictive valuation model, for a technology investment, with any degree of confidence.Gardner attacks the challenge by presenting a thoughtful approach that synthesizes marketplace business drivers with information system planning; deriving an insightful and sound valuation model.The book's valuation framework is both comprehensive and detailed (abundant formulas, graphs), but remains accessible to motivated readers by providing problem and solution examples, photographs, and numerous easy-to-understand charts.Gardner's shareholder value perspective takes technology valuation away from soft metrics, gut feel and elevator pitches, and brings it into the harsh light of financial reality; on this count, the book is most certainly ground-breaking.Highly insightful, practical and instructive! ....
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