Title: Somewhere Off The Mark, In The Land Of Obvious
Product review: This book provided little value in a real world scenario. While Lindstrom delivers an interesting take on holistic branding, I think any good brander already knows this.Walk into a Macy's, or a Kripy Kreme. Visit a TGIFridays, Disney World or whatever. The multi-sensory brander/ marketer already gets this. Nothing new here.Provided little value to the tool set, I want my money back.
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