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Title: Useful, realistic, comprehensive - must have.
Review: I have been in sales for more than eight years and read plenty of books on this issue. I usually found those books either boring, either far from the real life, or simply stupid.But Selling to the Top - is very different.This book:1. Gave me food for new thoughts.2. Structured and systemized some of my approaches that I was doing by intuition.3. Confirmed my understanding of sales profession.I have found only one weak point of the book: the author does not cover an aspect of how to start business with the customer from scratch - when the customer has never used your product, service or solution before. I think it could be very interesting for sales people in start-ups and in compnaies on so called emerging markets.In general this is the best book on Sales I have read so far.
