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Title: Dare I repeat myself?
Review: The book starts off with an interesting premise -- public relations on the Internet is inherently different than public relations using uncontrolled media. But it fails to move beyond the premise and the promise. After reading the first few pages, you have the core of Witmer's idea. The rest is simply the same idea repeated over and over and over!I salute Witmer for tackling this issue -- there will be a lot more books on this topic to follow. But this would have made a better article in a public relations journal than a book.
