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Title: A Good Read!
Review: While there's certainly no shortage of hype about the Internet, there is a scarcity of clear, effective information about how companies are executing successful Web strategies. If you're confused about how to carve a niche on the Internet, or if you're overwhelmed by the complexity of the dauntingly dubbed "e-commerce initiative," An IBM Guide to Doing Business on the Internet offers a helpful starting point. With concrete examples and clear language, author Kendra R. Bonnett takes readers through a link-by-link plan for launching an effective Web site. She dutifully defines jargon and appropriately focuses on customer needs. As a result, this book won't appeal to hard-core geeks, but it does have plenty to offer readers whose Internet knowledge is at the novice or intermediate level. We at getAbstract.com recommend An IBM Guide to Doing Business on the Internet to executives who, when it comes to the Internet, just don't quite get it - but want to.
