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Title: Brilliant Ideas but...
Review: I was disappointed with this book. I love the ideas that McDonough and Braungart present. However, I think the ideas could have been just as effectively communicated in a 15-page white paper instead of a 200-page book. For example, the entire book can be summarized with two sentences near the end: "We can build factories whose products and by-products nourish the ecosystem with biodegradable material and re-circulate technical materials instead of dumping, burning or burying them."The authors have compelling and original ideas about how to fundamentally redesign industrial processes to be inherently sustainable. Some of the best ideas I have read about how to solve the environmental crisis. However, the authors takes a very long time to make their point. I found a lot of the content to be repetitive.
