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Title: more college kids ambitions than actual case histories
Review: I had hoped to find a series of studies detailing how small business's developed over a period of years including what success they enjoyed and what problems they incurred along the way. Instead this book seems to be based on kids who want to open restaurants or travel agents or internet services without any real background in the industry and naively go out looking for venture capital, or worse ask their parents for 100,000 dollars. Not nearly enough detail was provided about how the busineses developed or whether they succeeded. I'd have gotten the same information reading a lot of MBA thesis. (or is that what this publication actually is!)
