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Title: Disappointing and repetitive
Review: Young is best at describing the personalities and backgrounds of Chambers, and the CEOs of Nortel and Lucent, Roth and McGinn, respectively. He's also adept at summarizing the key messages and sales pitches that Cisco, Nortel and Lucent make. He is weakest at understanding the technology, and competitive dynamics. Contrary to Young's assertions, Cisco has been able to price it's products at a premium, because Cisco's products are technically superior to the competition in most areas. Sure, other factors help (e.g., great service and support). But customers are smart enough to know the truth about product and technology leadership to overpay when it isn't necessary. And finally, the book is also poorly edited (e.g., the book mentions "Corvus" as an optical player instead of "Corvis"). Basically, this book is like a long, long, magazine article with some good quotes, and amusing anecdotes, but in the end, has relatively little substance.
