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Title: Permission Marketing is just Relationship Marketing
Review: This book help you to understand the importance of "relationship building" in the world of marketing mix. Customers, employees, marketing services' companies..three in one. Relationship marketing is the key to today and future communications.Overall, Marketing is just a game of relationship. If you are good, you are the winner. If someone positions better than you, you fail. Creativity, the big idea and image building are all folded in one paragraph, the skill of bulding and keeping the Relationship. That's it, period.
