Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: A useful, informative, and well-written book.
Review: Permission Marketing offers an alternative to expensive and annoying in-your-face ads. Viewing attention as a finite resource that can no longer be effectively grabbed by interruption, the book explains, in clear prose with plenty of examples, how and why to shift to a more personal way of doing business. The method takes advantage of current and emerging technology in ways that traditional advertising cannot. The book itself is being marketed according to the principles it sets forth. An understated banner on Yahoo 'sells' clarification on what the banner is talking about, for a mouseclick. The link leads to a page that describes the book and 'sells' four chapters of the book, for an email address. The email containing the four chapters then sells the book, giving two links to online booksellers, one being Amazon. The bottom line? Well, it got me here....
