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Title: Excellent Practical Examples
Review: This book is about sales strategy and techniques in complex sales situation. It contains many examples of author¡s real experience. These examples is the best element in the book. They illustrate the author¡s ideas/concepts perfectly. Practical, Concise, Easy to Understand. It is better to read than amateur work of consultants, professors.This book preaches on long-term, win-win relationship with customers. Not those type of ¡hit-and-run¡ sales.There isn¡t really breakthrough ideas/concepts. It is more a combination of conventional ideas/concepts, which are still relevant in today¡s complex sales situations. Having said that, there are charts and contents useful for personal reminders and internal training.Rick Page tried to create analogy between some sales concepts and warfare. But some of such analogies are not easy to understand.
