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Title: Extended Press Release
Review: This book is nothing more than a simple-minded, extended recycling of old press release material. It is a vanity book that has virtually no information in terms of business analysis or economic context for the phenomenon of SWA. For example, why do the Big Bad Opponents of SWA fight so hard to keep restrict their operation? And what are the facts that supported various rulings against SWA? I suspect there were some legitimate issues involved. None are discussed.Neither does the book provide an interesting or coherent personal philosophy of the prime mover of the company, in the way that some of the books about Sam Walton of WalMart have done. Either approach would have been interesting and worth the read.If you want a copy, I would be happy to give you mine, but it went out to be recycled -- again.
