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Title: Over Priced Traditional BD for Insurance Industry Only
Review: I ordered this material and am returning it. I work in high technology and have found that, while the concepts are there, the method is still very traditional and geared solely to the insurance and/or financial services industry. This material is way over priced at $150 through FJR's site and doesn't deliver any concepts that meet modern business development requirements. If you are spending a lot of time cold calling individuals at home, then I encourage you to find a used copy as it will help you. However, if you work in an industry that does not call into to someone's home then this is not the class for you. If you don't want to cold call, then hire a telelmarketing firm and work to understand where your prospects play.
