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Title: Mediocre writing
Review: I bought the book on a recommendation from a management trainer. Very disappointing! Whereas Southwest airlines, their customer relations and their business model are certainly interesting, this book is not. The authors of Nuts! managed to bore after 20 pages. Nuts! could easily have been compressed into 50-80 pages by eliminating all repetition and fluff. What bothered me most was the uncritical Rah Rah cheerleader style of the authors, who used any example at hand to make the point they wanted, no matter how little the example supported that (on occasion the same example is used in different chapters of the book to make two logically opposed points).I am giving the book two points because I enjoyed reading customer letters and transcripts from Southwest Airlines. Those were much more instructive than the prose of the two authors.If the book had been the entertaining read it promised to be judging from the reviews, I wouldn't have minded the absence of content as much.
