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Title: Buzz only works with the right products
Review: This book isn't really about creating buzz for just ANY product but about how, for instance, an already good book can be turned into a bestseller or a small, but engaging, movie into a "must-see" phenomenom. In other words, don't think you can buy this book and discover how to turn an average or lackluster book or product into a winner - but if you have a potential winner already, you can find out how to make the nost of it by utilizing word or mouth and other promotional methods- the "buzz" that builds around a standout in the marketplace.
