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Title: Do you want to really understand your coustomer?
Review: For the first time in 77 years someone has distilled in print what Claude Hopkins did and wrote about about. Your customer is not a moron, but very intellegent and will leave you in a New York nano-second if you treat them that way. Joe shows you how to understand them. If you want them to come back and buy from you again and again, "Make it so!"
