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Title: Move over Seth Godin!
Review: A detailed, yet simple system for creating buzz about your product or service. Here are the roots of effective viral marketing. Rosen has also included many fascinating stories - both personal and business - that support his teachings. Count on great reading that concludes with a step-by-step "workshop" to help you launch the word on your product or service. Learn how some of your efforts may be wasted without employing the proven suggestions of this "BuzzMaster." I picked up the book when I saw that Everett Rodgers had written the intro. He's the guru of understanding (for over 30 years) on how to get innovations into the marketplace.
