Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: reformulating the obvious
Review: Are you sitting down? This book tells us that the internet is changing the way business is conducted! When you've recovered from that breathtaking revelation, you may be ready to learn that customers are Very Important to businesses. The authors like to capitalize their endless platitudes: "Learning Relationships", "Lifetime Value" and when capitalization ceases to impress, we get acronyms: CRM, MPC. Wow! This is ground-breaking stuff.And the examples! Would you buy a book touting British Airways and First Union Bank as positive examples of customer-sensitive businesses?The good news is that, containing little but air for b-school types, it's a quick read. That gained it an extra star in my rating.
