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Title: Old ideas, but in a new market
Review: Is permission marketiing something new? Do you remember when you when out with girls? You did not pouch her; you asked permission, subtly, but you did.This is what this book is about. How can you score with your target, how can you get to them and, ultimately, sell your product. The good thing about the book is that all the ideas you knew, but where randomly kept in your brain (or hard disk) are now systematised, and with a uick peak you can put a simple plan in action.But I have a question (and I do not have an answer) The click through rate is only 1%. So: how can I get the attention of the ohter 99%, and then start build trust around them?
