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Title: This is NOT the book the title suggests
Review: There is nothing in this book for a manager. I was hoping to see application of the ideas of 1-to-1 to employees instead of customers. A lot of similar benefits could be reaped. There is also virtually nothing about managing in a 1-to-1 company, or instituting that kind of change as a manager.What this book has is a number of marginally interesting mini-case histories "caselets" that convey only the basics of what was done, and nothing about the thought process used to develop the ideas or the issues that came up and were addressed in the implementation. A book with a quarter of the cases, but with substantially more detail would have been much more useful.
