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Title: A helpful expert survey of an emerging business model
Review: The authors are stars in the Booz*Allen consulting universe and both have extensive experience with strategic alliances and postmerger integration. Even as the Microsoft and Netscape alliances face scrutiny by the federal government, such relationships between competitors, and in unrelated businesses, are setting the stage for tomorrow's standard global business practices. This book presents methodology, best practices, and four case studies. It concludes with a brief look at internal and external factors affecting the success of alliances.
