Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Quick, Write Me a Book, Jack.
Review: This book is good for any manager under 40 who has not seen all the fads last time they came around, or has not taken the trouble to read the thicker and more rigorous text books on strategy.It is thin - value chain is not in the index, and customers (satisfaction) are only listed once - how can you seek ways to improve your market position without a detailed ( = quantitative) review of where you sit in the value chain or to know exactly what the customer wants (rather than what you can tart up from the current catalogue.It's a good checklist - otherwise it would have been just two stars.Other Trout books are very good - this one appears to be harvesting the reputation rather than adding to it.
