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Title: Save the time and the money
Review: This book summarizes a lot of trivial knowledge that is known and can be obtained from books by people who have a lot more to say. If you need to find out how the web works read Nielsen, if you want to find out about how communities work read Philip's and Alex's Guide to Web Publishing by Philip Greenspun. If you are an executive, read them anyway. Both are very well written and a pleasure to read, making them a fast read as well. Then come back and find out whether this can teach you any more - chances are it won't.
