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Title: Selling starts with Attitude!
Review: Larry Wilson, a sales superstar in the Life Insurance business, was a champion of looking at your own attitudes about selling, your company, your products, your marketplace, your competition,your prospects, and your customers. You might think this may be nothing new, but at the time it was not the prevailing thought about selling and "salesmanship".A good book to see the evolution of selling. Helps to empower salespeople to be more in control of their own selling success!
