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Title: Pithy & Powerful
Review: I have never read so much in so small a space. Ms. Waters has captured the essence of trend-watching she's obviously learned from her years in business (especially as a significant contributor to Target's success) and she has distilled many of these down in this pithy & powerful book.Make no mistake: this is not a lengthy text book (thank God). Ms. Waters undoubtedly has much more flesh to put on these tasty bones. One can only hope she will be following-up this gem of an introduction to trend-watching with future insightful books. If you're a child, you'll be waiting for the next "Harry Potter" book; if you're a marketing professional, you need to be waiting for the next Robyn Waters book!
