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Title: Instant Referrals
Review: I a glad I borrowed this book from the library rather than having shelled out $ for it. Urfortunately I question my library now, "Why did they have this rather than the first two referral books I had on my list!"The book is less about referrals than Mr. Sugars dream about general marketing and operation of a small business. I was frustrated in even finding direction from him to approach customers in requesting referrals. He seemed to dance around the referral process by writing about a variety of other business operating issues rather than getting to the point.Even more curiously, his ideas about customer contact appear outright bizarre. Who would want to do business with someone so haughty?My impression is that the author writes from dreams rather than experience.On the other hand, somehow the book had a lot of positive reviews and it caused me to waste my time in picking it up at the library. I humbly say I don't know how he did that!
