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Title: Insightful, relevant and refreshingly up-to-date.
Review: Excellent book on generating new business, by way of creating attention through word-of-mouth marketing techniques. This book is geared towards the marketing of consumer technology products, with timely case studies of successful and ubiquitous services, such as Yahoo! and Hotmail among others.Anyone promoting an online service or selling goods over the Internet will find it both particularly relevant and insightful.--Kevin Freeburn,Marketing Manager | Korax Web Hosting
