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Title: amazingly shallow, specially coming from McKinsey
Review: I was desiring and willing to learn from the McKinsey approach. I can't overemphasize how dissapointed I am with this book. Lots of comments on what to do and why to do it but all presented at a very conceptual level without any information regarding the "how". I doubt many will find anything new in this book they haven't heard before, not to mention its poor layout and presentation. If the authors had follow the book's suggestions, the end reult would have been better.
