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Title: DING! We have a winner!
Review: Anyone who has ever flown in the United States is probably familiar with Southwest Airlines. The no-frills airline is famous for giving out peanuts, rather than a meal on its flights. Thus, the name "Nuts." But, "Nuts" is appropriate in another way. The authors tell you how the founders came up with a business model that many thought was crazy, but used the concept to reach decades of profit. You'll read how Southwest started from a small intrastate carrier in Texas (prior to industry deregulation) and ended up as one of the largest carriers in the nation. Why is the pilot helping offload luggage? Why is the flight attendant checking people in? Why is the baggage handler taking my boarding pass? And, why are the flight attendants singing? Learn all about the zany way Southwest does business and you'll grow to appreciate why Southwest is the success it is today.
