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Title: Tough Great Read Which Needs Revision
Review: I enjoyed this book very much. Its best features are that it breaks down the types of work and gives many chances to practice sample reads - followed or preceded by an analysis of the motivation, problem, tone, audience, age "behind" the copy. The only thing that hampers this book from being a a great work today is that it was published 9 years ago, looks like it was initially written in 1995 and does not appear to ever be updated. As an example the sections dealing with DAT demo box design have little application, and some of the practice exercises refer to either products or character exchanges which seem a bit dated today. Some information might wish to be compared with more recently authored work. No one needs insight about Wang Computers in the age of the Mac. One can only hope this work is quickly updated. It used to be one of the bibles to many. It should be that way again! Perhaps the print size might be increased as well.
