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Title: Excellent reference; this belongs on your desk!
Review: If you're seriously interested in choosing the right words to motivate someone to buy your product or service, this book is invaluable. If you've ever searched for just the right word for an advertisement or description on your website, and just couldn't come up with the right "sound", chances are it's in this handy thesaurus of selling. I've spent the last few weeks perfecting our new web store, and this book has supplied many nuggets of inspiration. Like Joe Girard (the world's greatest saleman and author of 'How To Sell Anything To Anybody') says on the cover: "A must for all in business - it's a treasure!"The book is divided into sections of perfect words and phrases for given situations (like "Justifying a High Price", "Luxurious" or "Money-Saving"). There's also a great list of sensory qualities to describe products or services.This great tool is a small investment that will pay for itself over and over. Highly recommended!
