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Title: Should be required reading for any product or marketing team
Review: Disclosure: I worked for Steve at Epiphany as his first VP of Marketing. Best marketing mentor I ever had.It's odd, but the engineering world has figured out the value of tight feedback loops and rapid releases (XP - eXtreme Programming). The other groups in most organizations haven't caught up yet.Steve articulates this beautifully, in a way that will shake you out of the typical Silicon Valley startup thought patterns.
