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Title: This Reviewer missed the boat!
Review: The review above who said, "Only for a 'small business' with a BIG business budget" completely missed the boat. Guerrilla Trade Show Selling is packed with creative ideas that you can use to increase your sales at trade shows, no matter WHAT your budget may be.Even if you are a one-person business staffing a card table at a county fair, this book can help you avoid the most common costly mistakes (like dealing with shippers and unions) improve your location (just by asking) gather more high-quality leads (by keeping good records) and close more sales (by properly following up). NONE of these strategies cost a cent, and the potential payoff is huge.
