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Title: Phenomenal Resourse!
Review: Joe Sugarman is the man! I've read countless books on advertising to fine-tune my ad skills. This book seems to encompass all the lessons, and more, of a dozen others I have on my shelf. Not only that, but it's all done in an easy to understand way. I've sold my ads to over a 1000 customers, but I started making revisions immediately after I read Mr. Sugarman's book. Great job. If you are serious about improving your ad skills, get this book.
