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Title: Right on the Money
Review: As a former Gartner Group analyst, I am sensitive to publications which "tell it like it is" Vs. those which have some ulterior motive, such as hyping a particular approach or product. Ms Dyche has followed up her success in de-mystifying the world of Data Warehousing and Business Intelligence in her first book, "E-Data", with a second triumph. This is the only book I've read that consolidates the discussion of CRM in marketing, call center, and sales, along with e-commerce and BI/DW, to provide a complete view of the CRM market opportunities. Her BI chapter in particular is the best discussion yet on the differences (and synergies) between BI/DW and CRM, and her future predictions at the end of the book are, well, right on the money. As a bonus, readers get to enjoy her delightful prose in the bargain. A must read if you work anywhere in the rapidly expanding world of CRM
