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Title: Very useful
Review: The book is considered a classic of its type and it is certainly useful if you're in selling or marketing. It is generally based on common sense, with minimum hype, and is arranged in chapters that make it easy to zero in on what you need. It has some nice additional sections, on copywriting for example, and the appendices are also pretty useful. It sits on my desk now and is referred to often, alongside its companion work "More Words That Sell". Very handy
