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Title: Superficial Treatment
Review: Spector provides a quick narration of the startup of Amazon. Readers, like me, who know little more about Amazon than the URL will find a simply told narrative. But the book provides no meaningful analysis of Amazon. For example, any weaknesses of the 'Get Big Quick' philosophy are not described -- the philosophy is accepted as Holy Grail in the book. Nor is there much in the way of reviewing the financial data of Amazon -- can it achieve profitability in the long run? You'll have no better clue after reading this book than before.The personalities involved come across as caricatures and not completely developed.
