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Title: Strategy is all about differentiation.
Review: In the new global world order, you either differentiate and survive,or you die, as Mr Trout has been preaching for 30 years. I read thisbook fresh from the printer, and was happy to see, for the first time by Mr Trout, some practical advice on how to do it. How to get there - if we are here? One can just hope that enough European executives read this book before it is too late... END
