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Title: Sound, practical advice
Review: Both students and working professionals will find much to learn in this college textbook. The writing and process guidelines are sound, detailed, and practical. The numerous examples and tips for writing different types of PR materials are very helpful for understanding their purpose and use. However, the chapters on writing marketing materials detract from the focus of the book and offer necessarily limited info. Writing skills for these materials are best learned in other, marketing-focused books where they can receive a full presentation.
