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Title: Selling advice for accounts of every size
Review: Every decision maker is surrounded by a wall of voicemail, email, and gatekeepers. Not only has technology made decision makers tougher to reach, but downsizing has heaped more work on top of management, so they have very little time to consider new products and services. This book provides strategies for the salesperson trying to crack a new account,and it helps you refocus your sales process to get through to time-starved execs. Furthermore, the sample emails, letters, and voicemail messages help you revise your value statement in a perspective that decision makers want to hear.
