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Title: THE Business Book of the Decade
Review: The negative reviews of this book are way off. With national news stories about this book and the marketing world now catching the buzz phrase "mind control marketing" this book is a phenomenon.I work at a major advertising firm in NZ and this book has fast become our bible. Many other marketing and advertising agencies are following suit from what I can see.No other book has had the kind of impact on the way we operate than this one.The only problem is, it's hard as heck to get a copy right now! Amazon can't seem to keep it in stock and major distribution is just getting under way from what I hear.Anyway, just ask any advertising executives you know and they'll tell you: Mind Control Marketing is the new buzz word.Read this book or fall behind the times.
