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Title: Great Historical Overview of Amazon.com
Review: I'm currently a student in a graduate e-commerce strategy class and was assigned to do a case study on Amazon.com. This book provided a great overview of the strategic business decisions Amazon made and their effect on its business.Being in a graduate e-commerce program, I thought I pretty much knew the Amazon.com story; however, the book provided valuable insight into the formation of the company and the mystique and myths surrounding the organization and its leader.One of the major pluses of this book is that it is an entertaining read. Instead of readying like a dry textbook, the author writes the story in such a way as to make it interesting, entertaining, and even sometimes humorous.
