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Title: Not a star!
Review: This book might be the first one available to deal with the (inside of the) wine business, it is definitely not a good one.Being an M.Sc. B.A. by education, a teacher of managerial accounting by profession and a wine buff, I think I am able to comment on the quality of most chapters.To begin with, there is considerable overlap between chapters when it comes to (e.g.) the discussion of the U.S. three-tier distribution system and of the financial peculiarities of the industry.More importantly, the contributing authors mostly fail to deliver new insights to the business, as you may expect from either professionals or academics in relevant fields.Somehow it gives the impression of a rush job, not well thought through and not well edited. I would not recommend it, not to interested wine enthousiasts, not to starting professionals, not to students, in short: not to any of the target groups the editors claims the book would be interesting for.
