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Title: New Ideas for Marketing!
Review: I really wish you could give 4.5 ratings, because it wasn't quite a 5! I choose four because it was really great and helpful, but it's focus was from a christian marketing perspective. I think this was fine and have no problem with it, however, no examples were given when working with products not geared to the chrisian population. With all that being said, I think it is a great marketing resource and the ideas are valuable regardless of what you want to sell and generate interest in. It uses a great metaphor, fire, and makes it easy to understand! I am new to the marketing world, but definetly feel the advice from this book will benefit me and am excited to start using the knowledge I have gained.Terry M. Drake, LSW, NBCCHAuthor ofLive Happily, Ever After... Now!
