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Title: Outworking the competition
Review: I have never used a Bloomberg terminal myself, but that doesn't stop me from appreciating the amount of innovation that Bloomberg has brought to the market. This book is an inside track on how the company was founded, its early history, the clients, and some of the struggles that any startup has to endure. It's always interesting to learn about the real personalities behind today's mega-brands, and how they got there. This book does not disappoint.Clearly, Michael Bloomberg is a big believer in outworking the competition - it's a constant theme throughout the book - and his lifestyle and achievements reflect it. The book itself is split into two parts: about the company, and about Michael Bloomberg himself. The former is a fascinating case study for any entrepreneur (and a highly recommended read), and the latter you'll have to judge for yourself.
