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Title: It's not awful, but...
Review: I don't disagree with the negative reviews this book's gotten, but I think it needs elaboration. If you've never run (or started) a small business before, this is an -okay- intro to various concepts you'll need. Better has been published since 1994, & there's almost no depth. To add insult, of the 243 pages only 60 really have anything to do with starting a coffee/tea retail operation. If you're thinking of getting this, save your money & read _Start & Run a Coffee Bar_ (Matzen & Harrison), which makes an effort to actually address vital stuff like sanitation & how to make a decent espresso.
