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Title: A highly recommended "how to" manual
Review: Collaboratively written by webmaster experts Jonathan and Lisa Price, Hot Text: Web Writing That Works presents easy to understand style guidelines based on quantitative research and practitioner lore about what works on the Web, what flops, and what looks like leftover newsprint. A highly recommended "how to" manual for anyone charged with the responsibility of building an effective, practical corporate or entreprenurial website Hot Text: Web Writing That Works shows how to apply those guidelines to many common Internet genres such as customer assistance, product descriptions, distance learning, marketing emails, or webzines. 528 pages.
