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Title: Don't waste your time or money on this "Myth"
Review: This book is simply a plug for Gerber's "E-Myth Academy", and is a poor excuse for a business development guide. After suffering through over 250 pages of puffery I could hardly extract one or two basic business concepts (concepts, that were covered in greater lengths in an introductory business class during freshman year as an undergrad). On a positive note, I will say that "Dr" Gerber has devised a clever franchising scheme for his "methods" and is an excellent saleman. But, I do feel that his skills are best applied on a used car lot.
