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Title: Should have been a pamphlet.
Review: This book provided some good insight into common business assumptions. Gerber has some good points, but had trouble putting them into a book. The dialogue was forced, dull, and extremely repetitive. This book could use a lot of editing.The book seemed more like a sales pitch for his company. He listed all the pros of his methods and beliefs, but didn't address any negatives. His fictional character Sarah left the impression she would believe anything he said. Why doesn't she question anything he suggests? She just bought into everything he said.Did McDonald's pay him to write this book?
