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Title: Great read for those new to search marketing
Review: I recently read this book, after building a few quasi-commercial websites, and much wondering how the world of paid search really works and how to leverage it. This book is not about SEO; it is about developing a paid search marketing program and strategy to help your business stand out and drive buyers to your site. What I liked most was how the author defined a concrete process, step-by-step, for defining key words which match your business, prioritizing based on sales potential, grouping them, writing ad copy and setting up campaigns. I really knew nothing about this process before reading this book, but now I am very comfortable doing it myself. I recommend this book to anyone who has this same need.
