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Title: This was a waste of my time
Review: I really didn't like this book. I've read The Tipping Point, and Crossing the Chasm (and other Moore books), all the books by Ries and Trout books, and numerous other marketing/publicity articles and publications. This "Buzz" book didn't offer new thinking. And the "how" to create buzz that other readers liked, well, I found it trite. Many of the examples used by the author are either overdone, been done before, or simply not very interesting. There were a few parts of the book that were reasonable, but all in all, it was a waste of my time and money. Normally I wouldn't even bother spending one more minute with this book by posting a review, but I am hoping that I'll save some other reader from it. Blech.
