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Title: Old time rock and roll
Review: This textbook represents an old-fashioned approach towards Industrial Economics, based on the structure-conduct-performance paradigm that dominated the field since the 50s until the 70s. The modelling revolution of game theory, auction theory, mechanism design and other tools has not been accounted for in this text. Moreover, the modelling itself is completely lacking from the presentation of theory. In fact, there is little theory here, just verbal stories and extensive case studies. Introductory textbooks do not necessarily have to be bursting with mathematics, yet some logical structure of thinking would be welcome. There exist better textbooks that develop student's intuition. A minor vice of the book is its verbosity. Too much form & too little essence.
