Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Great book with great ideas simplified
Review: This book is as good as a thick textbook on copywriting. Mr. Kennedy doesnt waste words and gets to the point in every sentence in this book. Also of great interest are copies of sales letters he wrote for his clients.What I liked about this book was chapter/step 6: Getting your sales letter read. There are generous examples of attention-getting headlines and fill in the blank headlines. A lot of these caught my attention and I'm very picky about which emails to open because I've looked at thousands of them, but the samples in this book are still good to use.I like this book because it is like AWAI's copywriting course condensed into one book.Read this book today and start writing better copy.
