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Title: You can't manage what you can't measure!
Review: After a lifetime of searching, and spending thousands of dollars on seminars and software, I have found the rosetta stone to successful selling. The author is the very first to correlate the "sale" and sales cycle to a system which enables you to instantly, scientifically monitor and measure "success and failure".The author is articulate but not wordy. I found the examples the author provided to be extremely useful and certainly drawn from real world, "deep in the weeds" experiences. This guy has definitely been there. In the short time of applying this scientific approach, I have already documented and measured improved results. Take the guess work out of selling and go for it.
