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Title: Bias comes through.
Review: The authors both are long-time consultants for Visa and it is very apparent in this book. The discussion of MasterCard, Discover, and American Express is limited. The treatment of various legal actions (Nabanco, US DOJ, WalMart, duality) is one sided. There is minimal study of the economics of the business from vantage points (consumer, merchant, acquirer, Issuer, co-branding partner, etc.) other than the card association.It's clear from some of the statistical material prsented that Visa particpated in the book.Ever see JAG? It's about a real portrayl of the Navy & Marine Corp as this is of the card industry.
