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Title: The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organi
Review: This book is very pragmatic on how organizations can set the stage for increasing innovation. Tom Kelley and IDEO are masters at thinking out of the box and coming up with ways to help companies get out of the rut and set themselves up to become more focused on what customers' problems really are and potential solutions to those problems.
