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Title: A Critical Capability for Today's Competitive World
Review: Translating a strategic vision into a family of world-class product offerings is a capability that many companies do not possess. Michael McGrath lays out a clear and concise framework for how a company can establish this critical capability. All too often, a company will develop a series of products, on a one-off basis, that are only loosely, if at all, coupled with the company's vision of where it wants to go. This is a sure formula for disaster in today's competitive world. Drawing on examples from many different industries, McGrath shows how a company can establish a flexible and robust approach to this "fuzzy front end" of product development.In my own work, I have had the opportunity to deploy the ideas and concepts contained in this book. I have found them to be extremely powerful and highly recommend them to all product development executives and professionals.
