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Title: Inefficient IDEO-logy
Review: IDEO's method for solving inventive problems derives from Alex Osborn's development of "Brainstorming" in the 1940's, and like Brainstorming it gives the illusion of productivity while in fact wasting cognitive resources. Genrich Altshuller, the creator of the Theory of Creative Problem Solving (which also goes by the Russian acronyn TRIZ), criticizes Brainstorming in his book "The Innovation Algorithm" by pointing out that it lacks an efficient search strategy and depends on attacking a problem with a mob in the hopes that with enough people it can stumble onto a solution through chance. By contrast, with a rational inventive problem solving algorithm, which Altshuller helped to develop, one person could find a solution in a day and free up the other 49 people to engage in other valuable activities. Inventors in the West have yet to study and absorb the implications of Altshuller's revolutionary findings.
