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Title: Refreshing idea and enjoyable read!
Review: A colleague of mine recommended this book to me and I found it to be an enjoyable and exciting read. The authors should be applauded for using new material (i.e. Rock Bands) to explain fundamental marketing and branding strategies. The book flows extremely well and I found myself finishing the entire book in two sittings. This book will appeal to a variety of audiences from the rock n roll loving CEO to college marketing majors.
