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Title: Nice Store, [bad] Story
Review: Who doesn't like IKEA? Too bad this book isn't as good as the store is. What's wrong? Certainly not the subject of the book, but rather, the writing is repetitive, monotonous, circular, and repetitive...egad...it's contagious!Pass on THIS book and learn about IKEA and its very interesting challenges, history, strategy, and product line (and its founder) from better authors around the Internet.
