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Title: Exceptional ideas; needs a proofreader
Review: Reading this book, you need to ignore the pervasive writing errors. This is not a literary blockbuster, since author Blank apparently forgot to engage a proofreader. Nevertheless, the book is a must read. Blank has so many cogent recommendations for start-up companies (especially those that are software-based) that he captures the essentials and the details of the customer development process. For organizations following an Agile software development process, much of what Blank recommends is a natural complement to the customer-centered Agile methodology.
