Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Not just theory--tactics! (And thank goodness!)
Review: Unlike the guy who gave this book two stars, I found the checklists and templates offered in this book to be a breath of fresh air compared to some other CRM books on the market that are long on theory but short on suggestions for action. How can anyone complain about a book offering its readers actual tools? The CRM Readiness Survey alone is worth the price of the book!I agree with one of the other reviewers who sites the case studies as effective windows into the inner workings of CRM projects that have succeeded, and also appreciate the author going out to find actual companies willing to share their stories.All in all, I just don't understand how anyone could criticize a book for offering its readers real-world examples and tools. There's a reason this one's the best-seller!
