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Title: Incredibly Ordinary
Review: The author suggests that he has been able to condense the complex realm of misaligned interests and negotiations into 7 essential negotiation strategies to succeed (whatever that means). These are taken from what he identifies as 21 Master Negotiators. Aside from a faulty methodolgy (he bases his findings on interviews instead of actual observation of behavior), the Strategies state the obvious and don't really add value for the reader. The examples given by the author to illustrate/validate the proposed strategies are poor and poorly presented.The book is naive and has no depth. The author uses the word INCREDIBLE more often than should be legally permitted and quotes himself in the book - always a sign that research has been light. For a value added book on negotiation, please look elsewhere.
