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Title: Superficial
Review: I love a good story. This book had possibilities for telling a good story but, in my opinion, didn't make it. I read the first chapter in bits, trying to let it find its way into me. Second chapter, I flew past pages, looking simply at headlines and a line or two of type. Yawn. I finish somewhere in the middle after skipping quite a bit of the first half with the bit on...oh, gee I can't even remember. There were 10 somethings, or was it 6?I find it trite and repetitive and borders on the manipulative. It's not quite academic and certainly not creative and gives no new insights so is hardly even self-helpish.Storytelling is becoming a trend in many disciplines and I wonder if the author, a business-oriented person by the description on the back flap, is simply jumping on the bandwagon in order to capitalise on good ideas of others.
