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Title: A good read, but nothing special
Review: Brace and Hinckley's book is somewhat outdated nowadays, but still can be a useful primer on how presidents relate to opinion polling, and how they attempt to shape public opinion to suit their needs. It's well written and clear. Overall useful and interesting, but nothing special.Anyone looking to learn more about this subject needs to read Going Public by Samuel Kernell, which is the basic text for understanding how, when and why presidents take their message to the public.
