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Title: Educational
Review: This book is the most educational book I have read about ecommerce. The exercises at the end of the chapters help to stimulate the mind to brainstorm about the time of business you would like to start online. Its not just a book you would read once, you can make reference to different chapters of the book to guide you along the way as you establish and grow your business. I recomend this book for anyone who would like to start an ecommerce business and don't know how to get the ball rolling!
