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Title: Let Down
Review: I completely understand and agree with what Dr. Haberstroh was saying in his book, BUT the way in which he approached the subject and displayed his evidence was unprofessional. Unfortunately, Dr. Haberstroh became quite obsessed with the idea of using his book as a tool to "trash-talk" his mortal enemy Dr. Key. (Dr. Key is a strong believer of "subliminal advertising" who actively travels the country giving guest lectures and writing many books about this subject. Dr. Key is fueling the fire about the myths of subliminal advertising.) It was very difficult to write my 25 page research paper over a book that was written at about 7th grade level. It was pure torture to force myself to read this book.
