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Title: Fantastic Information for Lasting Success
Review: Douglas B. Holt did an outstanding job in bringing people with a passion for their work a way to "brand" themselves, their company, and their efforts in such a way that they will live on permanently.This book is a breath of fresh air for those that are positively focused, and determined to make a difference. It is well written with outstanding strategies that will not reduce you to an old fear-based "competition" paradigm. It will, however, bring you the information and examples you need to create a brand to remember. An Excellent Book!
