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Title: The best that I've read
Review: As a marketing professional who has struggled to make the transition from traditional to cyber marketing and branding, I have read many related books and articles. "Cyberbranding" has stood out among the others to make sense of a very complex topic. Breakenridge's writing style is clear and conversational, and the information she provides is more relavant and insightful than similar texts. I also found the unique page layout and frequest case studies/interviews helpful in making this book fast reading. I would recommend this book to anyone in a related field that needs to get a better grasp on cyber topics, or even to people not involved in brand development who just want an interesting read on a timely topic.
