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Title: For devotees of Internet market-hype ...
Review: The Hagel et al. argument hasn't improved. I've offered more than 1 star *only* because some people actually want to read unbridled enthusiasm, and want to believe, irrespective of the argument's merits.The first book had the saving grace that the authors had at least *noticed* that the first few attempts at consumer Internet commerce had been duds, and had even identified one of the key reasons why.But Hagel and his new co-author persist with the contention that e-consumers can be attacked with the same gusto, and the same broadcast-originated, born-to-consume philosophy that has been costing investors a great deal of money, and that will not achieve the breakthrough.
