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Title: So this squirrel walks into a bar....
Review: While I definitely agree with Denning's overall premise of honing the business narrative because it is so important, he told it through a ridiculous dialogue between squirrels. The tips in the margins are extremely helpful, but I would rather have read a list of those strategies of good storytelling, rather than listen to squirrels worry about their nut storage corporation. Th dialogue was purely awful and rather unbelievable. The idea of Squirrels running a company isn't even the real problem, it's how the story is constructed that makes it so terrible. I love Denning's other works, and I was really disappointed with this one.
