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Title: Nothing new!
Review: I purchased this book under the impression that it would offer new insights into the business that I have been in for the past 10 years. I agree that using stories, metaphors and analogies coupled with strong relationship skills, is the way to sell financial services in today's market. Having said that I wish this book would have offered more than a rehash of old marketing techniques. I found very little new information. I was also confused as to why there was such a strong emphasis on Warren Buffet. Overall it was not helpful to me but others might benefit from this simple text.
