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Title: Breaking away from the status quo
Review: This book provides a great incite into, what can employees and thereby companies, do to break away from the status quo. Some of the myths it explodes are*Markets mature and hence companies will stop growing *Established companies cannot re-invent themselves *All change begins with senior managment and the rest of the organization is a mute spectator to this.The book addresses innovation and creativity and discusses how these key business drivers can fuel wealth creation. It offers hope for all businesses competing in any market to grow and continue to create wealth for all its stake holdersIn conclusion, a good book, worth reading and implementing in business.
