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Title: A great, "can-do" marketing plan for solo/small biz
Review: This book not only describes a systematic approach to marketing your business, but it has concrete action steps all along the way to be sure you translate what you learn into actions that create real results. I also like the encouraging, supportive tone that weaves throughout, creating motivation and confidence that if I'm willing to take the recommended actions, I CAN really create big results in my business. One of my favorite books this year - get it!
