Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: This Book creates Weak Salespeople... Dangerous
Review: It is dangerous to tell a salesperson that they do not have to cold call, what you are saying is "become less agressive". The competitor will eat that salesperson's lunch.The main reason that salespeople fail is that they fail to promote themselves, this book takes sales rep off the hook. Successful salespeople should talk to everyone, talk to strangers, call strangers, and if they do they will be a winner. The more activity, the more results.Sales Managers might like this book because most sales managers get out of sales and become managers because they hate to prospect. (Studies say that this is a fact). Great salespeople keep selling because they can make more money than their sales managers.Do not use this book in your sales organization.
