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Title: Skip over the jargon and enjoy an otherwise fun read.
Review: One of those books which you don't have read starting with Chapter 1 through to the end, but that you really enjoy doing so. Rifkin actually weaves an enthralling tale of European and American history that brings the reader along on a journey to the present day and provides a glimpse of the future. Rifkin expertly but clearly explains the development of the individual and privacy, the drive for business efficiency in America (I've mentioned these parts in a public management graduate course) and the institutions of the European Union. Very informative, but when it comes down to it...this was a fun read.
