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Title: No News since 22 Immutuable Laws
Review: Just disappointing - neither Ries nor Trout have produced anything new since their first well-earned success. They didn't even bother to change the examples in their books. I'm talking about "them" as they always repeat the same standards for one decade now - no matter who the co-author may be (Laura Ries or Steve Rivkin respectively).It's always Xerox, Coke,etc..Whenever I read a book of these authors i check the title over and over again, to make sure, that I've actually bought a new book, and not an oldie - if the word Deja Vu ever made sense, than to describe what these guys are producing! Trout is right saying that everything is simple - at least for somebody like him-after decades in the consulting business and tons of books read!
