Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: the best marketing book I've read.
Review: If sales people do not believe they are better than an 800 number then they should read this book. Gaining permission from the customer is always the key, and that philosophy is only strengthened in reading this book. The book emphasizes relationships, and leveraging the relationships. The more permission you get the more dollars the client is worth to ones business. I would recommend that all sales people read this book.
