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Title: Your Business Needs Show Business
Review: "All Business Is Show Business" was a great read for me and really drove home a number of key points such as:1. Developing the emotional connection with your client is key2. Recognizing that our customers change and we must change with them is on-going3. We need to get customers to connect with the experience we provide them with our service or product4. Doing the "Little Things" right makes a huge impression5. Management needs to support their sales professionals in the development of their emotional connection to theircustomersExcellent book that I will use to further develop my customer account strategies.Ken Merbler[...]
