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Title: Tons of Theory & Buzzwords, Zero practical application
Review: Lots of talk about "mushroom-shaped business models" and "value constellations", and maybe 1 good framework that is useful (the phases of supply chain efforts).Everything worthwhile is in the first couple of chapters - after that it devolves into hypothetical mumbo-jumbo without a supporting case study in sight.Great if you want to examine the possibilities, but it smacked of the late-90's "any business model is possible" thinking.Lots of stuff like "in the future, businesses will have to choose who in their supply chain will do all the purchasing for every company, and share costs and revenues". It sounded a lot like Marx's "from each according to his ability, to each according to his need."I was looking for practical advice on how to move my company forward. I wasted 2 five-hour flights reading this.
