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Title: Another Huge Success for Howe & Strauss
Review: Once again Bill Strauss and Neil Howe have outdone themselves. Their fourth book, "Millennials Rising," is the definitive work about the generation born from 1982 to the present. Having just read the book myself and been impressed by the sheer comprehensiveness of it, I believe marketers, scholars, futurists, historians and general interest readers alike will all find something eye-opening in its 430 pages. I know I did. Millennials have been maligned for years, but as the authors show, much of the criticism is misplaced. This group is destined to be America's next great generation, replacing the G.I.'s in the centuries-long cycle of generations. Definitely buy this book!
