Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Come on - you can do better than this
Review: Amazon.com - one of today's outstanding successes, a company that has gone from garage to myth in the shortest time, a company whose leader is legend. And yet Spector tries to offer a guide that supposedly explains Bezos' success without a single authorised interview. How can you even start to understand the business model when your sources are second hand clippings, public interviews or ex-employees?If you want to understand Amazon, just become a customer. If you want an easy read for a holiday, this is OK, just as long as you do not get irritated by the glib suggestions Spector puts at the end of each chapter to make you feel like you too can create the next Amazon.If you want a pot-noodle, this is for you. If you want a proper, well balanced business book, go elsewhere. By the way, I only gave it two stars because I now know how to pronoounce Bezos' name!
