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Title: Best Customer Relationship Management book.
Review: This book makes you truly quite sensitive about your Customer - read chapter 7 before reading any other CRM books out there. If any, be aware that not only can your customer switch to your competition but he/she has rights that is equally enforceable. Nothing will make a business more sensitive to a customer's needs than Uncle Sam and his boys. Try violating your customer's privacy for one. This book is part of many Cyberspace Law classes (it was at UConn Law School) and should also be for many of the MBA Marketing (Consumer Relation) courses. Well worth reading.
