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Title: great book!
Review: This book is excellent. It reads like a novel -- managers and executives are described in terms of their personalities and their accomplishments/failures. The "plot" progresses from the early 1980s when Honda entered the American automobile market to the mid-1990s when the Big Three finally got their stuff together and cameback from near failure to become true competitors again. I would recommend this book as a must-read to anyone interested in the automobile industry and a good read for anyone else.
