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Title: Darby Checketts has simplified professorial ruminations
Review: The Tipping Point was a great book that illustrated how small things can make a big difference in consumer choices. However, I felt it failed in applying the concept to the real world we live in. Darby Checketts picks up where Tipping Point left off and makes it an applicable and valuable concept for business owners like myself and marketing and sales managers in businesses of all kinds.I think you'll get a lot out of this book, particularly if you've enjoyed his Customer Astonishment book or have heard and enjoyed his speeches.
