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Title: Insightful, really helpful and fun.
Review: hard to believe a business book with so much amazing information could be so easy to read. I picked the book up because of the review in Entrepreneur magazine, and because a couple of friends had told me i "had" to read it. I was actually surprised with what i found. It really blows away any business book I've ever read. Every time I read it I have another great idea that can help me in my business. It was really easy to read and all of the anectodes made the lessons easy to understand. Duran also gives easy guidance on how to implement his ideas. Anyway...its a great book, even better than i was told. if you own a business this book is really helpful in understanding how to actually make it grow and how to make it sellable.
