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Title: Chasing Imaginary Rabbits Down A Hole
Review: A fresh look at human behavior/beleif systems from outside the academic circle. McFayden is an astute observer, who doesn't bother to reduce human activity and beleif systems to abstract principles or hidden mechanisms(imaginary rabbits), but describes them and how they change as a process. Academia, on the other hand, has the tendency to look for hidden mechanisms(imaginary rabbits), rather than simply looking at 'what is happening'. Reminds me a lot of the late philosopher Ludwig Wittgenstein actually.
