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Title: What if he's right?
Review: Seth Godin explains it all to you: the death of "interuption marketing" and the rise of "permission marketing." And he makes his point well.Anyone interested in the theory OR the practice of marketing should read this book. Although you may take exception to his style (brash) and his degree of certainty in the wisdom of his views(absolute), the fact remains he accurately and forcefully describes a meaningful trend.I happen to think he's right. You may not. But you owe to yourself to hear his arguments.
