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Title: Referral Strategies Everyone Can Use
Review: I found this book to be extremely helpful for 4 specific reasons: First, Brad Sugars covers the "theory" behind true marketing, as one must understand that to bring about any real changes to business growth. I was forced to really examine what my target market looks like so that I know what referrals to ask for. Next, there were 21 specific strategies that were covered in depth. Every business owner can pick a handful from this list and get results! Next, I always enjoy reading a true life case study with a real business. This shows how the process works in the real world. Last, the section on testing and measuring ties everything together. Research has shown that 80% of our marketing efforts don't work. The only way we can identify what does work is to consistently test and measure. This section provides guidance and a sample form to be used. All in all, this book is a must for a business owner's library and a reference that should be re-read often.
