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Title: Not what I have expected :(
Review: The title is great, but most of the ideas in the book are just common sense. I'm disappointed by the hype this book is trying to generate.It's not a bad book. It's just not giving you enough information. Just like a short course on writing, you learn the principles but it will take a lot of efforts to work on it and to do it well.If you want a quick course on how to write effectively online, this is a good one. If you are looking for help on online marketing, then get other books.
