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Title: A Word of Caution on the Small Business Fantasy
Review: Bradley's business books are some of the most pragmatic. But don't get the idea that growing a business or, worse yet, turning one around, is an easy proposition. There are a lot of variables. Some are in your control. Some are not. Witness the US's current economic crisis and plans to increases taxes on small business. You can read another one of Bradley's books to learn that cash is king: cash flow, profit for cash reserves, etc. If you can't muster enough cash, then you won't have money for new systems or equipment. You won't have money to be owner-absentee. Owners working in the business instead of on it is one of the biggest reasons that businesses don't grow. Are these owners lazy or stupid? No. But they now know that not everything is within their knowledge or control. And they know that a business is nowhere close to a guarantee of billionaire status.
