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Title: Could have been "Publicity for Dummies" - Easy read
Review: This is quite a bit different than most of the books I've read on public relations. The great thing about it is that it gives you step by step examples of how to promote your product, company or yourself. Many neat little gems of wisdom and guidance that I never would have thought of. Ms. Hatchigan apparently is well connected in the PR world as a number of higher ups have contributed to the many entertaining sections. If you buy one book on publicity, get this one.
