Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Brilliant marketing & copywriting book -- powerful tactics!
Review: This is one of my top 3 favorite marketing/copywriting books of the year (also get Eugene Schwartz' Breakthrough Advertising, and Joe Sugarman's books).As an internet marketer and producer of internet infomercials, I found the insights shared by Steven to be priceless. The checklist on page 194 has helped me make thousands in sales improvements on a single campaign, and the inclusion of actual scripts and objection-handling phrases and marketing perspective was absolutely stunning.Scott's a brilliant man, and this is one book that I will refer to for years (especially all the later chapters where his best secrets are revealed -- crucial stuff for marketers and copywriters). Buy this book -- one of my all time favorites, and I've bought hundreds.
