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Title: Why don't we all go nuts!
Review: If you have not heard the story behind the success of Southwest Airlines, and it did not just happen over night, then this is the book for you. The theme of the free nuts and low price service is driven home with example after example of the "radical" approach that is part of their "standard operating procedures". The folks at Southwest Airlines are real. There is no reason to expect that they will not continue to succeed. The passion for life and service is what drives their success. It is significant that their stock ticker symbol is LUV. The only fault I find with the book is that it is overlong. The stories are seemingly never ending. Reading the first several chapters is enough to get the point. If you want, you can take these steps to your own life and business. There is nothing magical about nuts that confines it to Southwest Airlines. That more people and companies do not adapt this approach is what is nutty!
