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Title: Only the title is a trigger - the content is big bulp
Review: I have been in sales and marketing for nearly two decades and I have rarely read such a number of marketing fairy tales.Think for yourself about the main buying motives your prospect might drive to do business with you and do not waste a second reading this book:The Six Buying Motives:Desire to gain something good or newFear of damage, losing or missing outComfort and Convenience -making life easier or fasterSecurity and ProtectionPride in owing the new thing and what it reflects about the buyerEmotional Satisfaction in saying yes
