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Title: Create a company that doesn't sell web sites.
Review: They say you don't sell the steak, you sell the sizzle. SSWS gives you the fire you need to cook. I used to wonder about those "web designers" who could charge $25 a page and throw something up on the web, what is it that these people didn't understand? This book provides it: PROCESS. As a designer I now understand that I don't sell pages, I don't sell "a site", I sell the process that my client and I go through to create a site. In the end how can you sell something that doesn't even exist yet, much less put a price tag on it? Create a company that doesn't sell websites. Create a company that produces web sites well. There is a difference, and this book shows what it is.
