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Title: Position your business for success with this clear guide
Review: Alfred A. Marcus's book is so clear and easy to read you may think it's simple to identify and practice his main ideas. That is deceptive. Marcus identifies four qualities that define winning companies and four qualities that define losers. In analyzing why some companies are profitable year after year, the author focuses on nine "big winners" and nine "big losers." He isolates their characteristics, and uses narratives, numbers and charts to illustrate the winning strategies they use to develop market dominance. He admits that identifying winning qualities in other companies is easier than recognizing them in your own organization. Are you disciplined in maintaining your core vision, or do you tend to be rigid and cling to exhausted strategies? Sometimes, the answers are clear only in retrospect, often when it's too late. Nevertheless, we find that the author's insistence on utilizing core business principles is applicable in any market.
