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Title: Easy to navigate - what a plus!
Review: I'm a pretty non-technical person, yet knew that I needed to know more about how to get to the top of the search engines. Heather's book put that into terms and concepts that I could identify with. I hadn't thought much about pay-per-click, and while this is just a piece of the pie, I gave it a try and found out lots of things I didn't know about the keywords I was using. Trust me...I made changes! Anyway, what I really did like was the ease of reading and the pictures (yes, I'm a pictures person) like the charts and screenshots. That made it even clearer. If you want to at least start finding the right keywords, and learning how to discover if your site is hitting the mark, then The Findability Formula is the place to start!
