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Title: Not what I was hoping for...
Review: This title is a bit misleading, I think. I was looking for a book on Internet advertising strategies -- how to decide where to advertise, develop effective ads, calculate the success of campaigns, etc. Instead, this book is an introductory primer to the Internet itself with definitions of email and surfing and very basic information on creating a site. If you've never been online, this book may help you but if you're looking for some meaty information about the techniques and strategies behind advertising on the Web, this is not the book for you.
