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Title: Interesting cases, but a dearth of specifics
Review: Considering the hefty price tag, this book was a major disappointment. As an aspiring producer, I was hungry for specific technical info about the marketing of movies in today's cutthroat environment. I expected Luuk to walk me through the movie marketing process step-by-step, from beginning to end. Instead, she adopts an anecdotal approach, focusing on the marketing of one movie in each of several genres. This might have been valuable had she employed any kind of analysis and selectivity, but she seems to have merely interviewed the key players, and presented their responses in unbelievably long, unedited quotations. Had it been her avowed intention to present complete interviews with movie marketers, this would be fine, but it was not.All in all, a disappointment. I would not recommend this book.
