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Title: This book is totally overrated like everything 'internet'!
Review: If the author would have limited himself to a 2 page article in a magazine, his basic idea of buying permission and upgrading it to increase consumer loyalty would have been fine. But since he chose to write an entire book and keeps repeating himself over and over again it is an insult for any half witted marketeer.The book is also extremely US foucsed since no other country gets anywhere near the reach via internet that America can achieve. While it will improve in the future, any internet activity can currently only be one part of an overall marketing approach and it seems that the author does not understand 'traditional marketing' at all.In summary, a nice basic idea but not worth a book!
