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Title: Loved It!
Review: As a hard core coffee drinker I wondered what a couple of guys that ran a tea company could offer someone like me, an individual who has been trying to get a commercial design firm to reach the level of success that it can. I was over taken in the very first pages of this book by its language, wit, humor and straight forward advice. This is a fast read that tells you what you need to do in order to run and market a business of any size successfully. Now that I have read the other books in the Zentrepreneur series I discovered that these books all seem to be part of an ongoing info-fest that will invoke and inspire you as they did me into doing what needs to be done without anchoring yourself with the kind of doubt and hesitation that keeps you from reaching your goals in business or in life. Time spent reading this book is time well spent.
