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Title: Don't let this little book fool you....
Review: Having been in the investment business for almost 30 years, I have read many books on selling. To be really good at giving investment advice, you first need to understand how people think and how they are motivated. There are many bright people in business who could not inspire the confidence or understand the selling process well enough to succeed. Many truths about selling are contained in this book and McNair's simple and direct explanations speak directly to the reader. Anyone wishing to get a first class understanding of how to sell and how that applies to serving your clients best interests will be delighted by this little book.
