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Title: brand warfare: how to do stuff you already know
Review: this book just bad. its lack of informtion is apalling and the little information it does provide is most likely know by the reader already. i have no idea how these books compare to the other ones, but when you need to get a book for thi class, dont get this one. instead of reading this book, you should watch grass grow, at least you'll learn about photosynthesis. Better than nothing, like this book
