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Title: Sales and Marketing--How Sad
Review: This is a book about the Mavericks, but what does the publisher do? They put a self-serving picture of the team's owner Mark Cuban on the cover. What a major turnoff. This is about marketing and sales--not a well reserched work on the team. PS Both the author and Mr. Cuban need to go to writing school. The writing in the book is flat. It could have been so much more.
