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Title: Perfect Book for Newbies in Retailing Or Looking to Expand
Review: If you are new to retailing and looking for a book that can give you a good start this is it. The book go over choosing the location, brand image, expanding considerations, etc. I opened my first store last year (2010) and did most management by intuition, even dough I have a degree in engineering this book confirmed my thoughts and helped me make better decisions.
