Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Corporate image shone through, but informative
Review: The author was fairly comprehensive in this book, covering everything that beginning and intermediate-level ice anglers NEED to know for safety, comfort and fishing success. However, after reading half the book I had to put it down due to the overwhelming support the author gives to his obvious sponsor, HT Enterprises. HT does make good equipment, but this book is blatently biased toward their products and the reader is literally pummelled with free advertising for their products. I almost liken this to some TV fishing shows that are obviously paid advertisements cloaked in the veil of good ol' boy entertainment. Consequently, after forcing myself to read the rest of this book, this angler had a bad taste left in his mouth and is wishing he had purchased a different title.
