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Title: GET OUT YOUR LIST AND CHECK IT TWICE
Review: Ronnie Lipton provides with her new book "Designing Across Cultures" a sensitive and well-considered roadmap to creating designs for multi-cultural audiences.The book offers countless insights on reaching specific groups, and warns of pitfalls to avoid. (Having just re-read the chapter on German-Americans I now understand why they kept looking funny at me back in the Old Country.)Apart from being an indispensable volume for agencies and studios involved in multicultural marketing, it is fascinating reading and food for thought for every designer eager to more fully understand the global facets of our field. ...
