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Title: Excellent Reference
Review: Although I'm a graphic designer and not a writer, I found this book extremely helpful. Most sales books come from the perspective of selling a product - very different from selling a service. Bob has an excellent way of translating the sales process for those of us who depend on repeat business. He also includes very relevant cautions. Relationship selling requires good chemistry and common sense, as opposed to a product sale where numbers are the only concern. I would (and have often) recommend this to anyone who has a service to sell.
