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Title: this is NOT true guerilla marketing
Review: The authors' use of the term "guerilla marketing" is completely inaccurate. This book is about TRADITIONAL media -- guerilla marketing is the complete opposite. It was also written in 1994, before the advent of the commercialized Internet, so it's a very very very old school approach to advertising. It has some good information about traditional advertising for small businesses, but most of the reference information is way out of date. If you're looking for subversive, alternative approaches to marketing, read "Under The Radar" by Bond & Kirshenbaum instead.
