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Title: High level introductory text
Review: This book is targeted to large traditional corporations - not the "new economy" companies that are doing a lot of the alliances these days.It also lacks depth, providing only an outline of the Booze Hamilton approach to alliances. The book is a sales tool in that if you want to learn all the details of their process, you must buy an engagement in addition to the book.So, if you are with a large corporation, skip the book and call a consultant. If you are in the new economy skip the book.
