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Title: A great book about raising capital
Review: Most nonprofit organizations, businesses, and projects rely on raising capital to keep their operations going. In fact, life itself is often a series of asks. Laura Fredricks has written the definitive guide to asking. The book will prove most useful to nonprofit groups, but people in business will also receive great benefits from reading this book and learning the techniques in it since it contains important information on scenarios like asking for a raise or seeking venture funding.I read the first edition of "The Ask" a couple of years ago, and the new revised and updated version is even better. There are tons of details on methods for understanding and cultivating the prospects you are asking for money, time, etc. There are also formulas and strategies that have been tested by the author and have a very high rate of success at raising funds.I highly recommend this book.
