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Title: No more brainstorming please!
Review: The truth is that the title of the book is attractive, especially in these times of crisis. But I think it focuses too much on the process of generating ideas to reduce costs by using the technique of brainstorming. Basically the whole model is that people generate ideas for reducing costs and the author presents some, but do not present a real and profound solution to the problem. I think the author is naive to think that only by bringing people together, training them and making them to generate ideas, we will achieve impressive results and high added value to the company.The model needs to be more structured and not so much process oriented.Believe me. If you use this model, may be people will be happy to be part of a team, participate in this meetings (working lunchs would be better) but no great impact will be created in making costs go down.
