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Title: Buzz rocks!
Review: In this brutally competitive technology landscape an aspiring entrepreneur and marketeer needs all the help that they can get. While the concepts that Rosen expounds may be old news to high tech insiders, there are many serious professionals on the outside that have not been exposed to the magic of buzz, the power of community, and other mainstay ideas that have driven technology marketing now for well over a decade. Rosen does a credible job of capturing the essence of word of mouth marketing and provides good examples of where the technique has been phenomenally successful (e.g. Hotmail). Read this book and add a few tools to your marketing toolkit.
