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Title: Sustained Competitive Advantage?
Review: Peter Senge wrote "the only sustainable competitive advantage is to learn faster than your competition." Hmmm, makes sense.Unfortunately in this book, the author is into buzzwords. The author does not explain how to build a sustained competitive advantage. But then again you already know that is not possible. Yes, you can have a competitive advantage in your supply chain - the problem is there is no reason that your competitors can't do the same thing ... so what is sustained? Just some more jive to take advantage of logistics concepts that are as old as Napoleon's army.
