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Title: Poor textbook that is not worth the high cost.
Review: This is a poor textbook and everyone in the class that required it was extremely frustrated at its low quality and high cost - including the professor who got "stuck" using it because they didn't select another book in time.This was for a graduate level journalism and mass communication course in Integrated Marketing Communications. This textbook, however, didn't provide much more detail than general, freshman-level communications courses. It also provided little help in understanding how to create an IMC plan, one of the goals of the course.Our professor complained constantly about how he didn't agree with the book. There were possibly two chapters (out of 15) that didn't contain major problems, according to him. I also disagree with many things in the text.The printing quality of the book is also poor. It is very flimsy and the paper is extremely thin. It's colorful, but that's about it.
