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Title: Incomplete Guide to Search Engine Marketing
Review: I found the title of this book and the book description to be a little misleading. I thought I was purchasing a book that described a complete approach to Search Engine Marketing and SEO. This book devotes practically every chapter to Google AdWords and only one brief final chapter on SEO/improving organic search ranking. In fact, the author even states that an entire second book would be needed to cover the topic. I thought I WAS buying that book based on the product description. On a positive note, this book is great for anyone just getting their feet wet with pay-per-click advertising. The author explains that this should be the first step in getting on the first page of a search engine, but I did not expect the entire book to be on this one subject. I just feel mislead by the book title and the way it was marketed.
