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Title: Geniousness by Simplicity
Review: Hands Down the best, most eye-opening book I have ever read. Malott cuts all psychological theories down to the basics - and we are presented with his truly scientific version of radical behaviorism. It all makes perfect, basically undebatable, sense; as the reader learns one principle of organsims' behavior after another, with real research (and shockingly effective results) combined with easy to read stories helping to understand newly presented information. Doctor Malott wants to "save the world with behavior analysis," and if this book shows any sign of the field's potential, I think he (we) certainly will.
