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Title: Don't think of it as economics
Review: I'm so glad that economics is not in the title of this book. Reason? I've been able to recommend this great book on the best ways to make decisions through understanding some basic economic principles- made easy by anecdotal stories of good and bad decisions. If economics was in the title there would be no way some of my non-quantitative (and often emotionally driven) friends would have the least desire to peruse these pages. On the other hand- literally every one who I've shared the clear thinking outlined in this book has jumped at the opportunity to first borrow and then buy the book. Through this book I've been able to identify both personal flaws in decision making process as well as chronic issues of poor decisions made at the work place. I've been able to influence Senior Managers to reconsider the ways that have become endemic and dysfunctional at our workplace and a new light of common sense evaluation. Thanks Dr. Henderson!
