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Title: Solid Advice on All Types of Women Shoppers
Review: This book provides a thorough analysis of women shoppers, including those of all ethnic, age, geographic, educational, and socio-economic groups and marital statuses. It gives solid, workable advice on how to attract today's saavy, busy, informed, educated, female customers. It also tells how to help others in the company to overcome outdated, stereotypical thinking about female consumers. I may use this book along with Why We Buy as a text in my visual merchandising course.
