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Title: Open Your Mind
Review: Creative Company is a powerful book that provides insight and motivation for the next wave of advertising professionals. As I begin my career in advertising, Law's book sets the bar for my generation. It illustrates what we expect from, and what we will give to the agencies we will soon be staffing. St. Luke's erases the line between the haves and have-nots. It forces the industry to combat the problems of creativity, loyalty, and personal growth. Even if you are not advertising professional, this book provides an example of the potential for all companies and their workers.I look forward to seeing the future of St. Luke's, the people that work there, and am eager to witness the arrival of St. Luke's in the United States.
