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Title: Small Business Fundamentals
Review: This is a delightful basic book that contains a wealth of useful and helpful information and ideas on starting a small business and ensuring that it is viable and successful. Richard Stim and Lisa Guerin came up with an enlightening book that provides a road map to success in a small business.The book gives, step-by-step, a comprehensive guideline of a business start-up process, identifying target customers, promoting the business on a small budget, doing the cash flow forecasts, budgeting and other important issues. It also explains the business risks and challenges and how you can overcome them effectively. I found the information to be very practical and provide critical advice to help entrepreneurs avoid costly errors.The book is well written in an easy to follow and understand format. The small business beginner will find the book useful, helpful and handy as it provides real life advice that will help your business to stay afloat and thrive.
