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Title: This should be a business BEST seller!
Review: I know that there are lots of books on selling - but this one is one of the best I have ever read. It not only gives a clear picture of how the buyer thinks, but shows the seller how to assist the buyer in their quest to make a GREAT decision.The author's insight and understanding of the sales process shows why he is one of the top financial advisors in America. It is a wonder more people who want to be world class have not read this book.I would think any sales trainer would use this book as their guidepost to selling. Terrific book - a terrific read.
