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Title: Marketing Genius
Review: It isn't often that any genius will take the time to write a book that describes exactly what and how he pulled off a number of documented marketing coups. This guy did, and it makes for exciting reading that offers an insight into how he looks to find unique and appealing attributes to any marketing opportunity, and even how to uncover an opportunity that presents itself as a supplier problem or uncooperative partner. His recommended readings are on the money.
