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Title: Even I could write it just summarizing some marketing books
Review: Though the writer tries to provide a practical handbook for bussines owners or researchers,by covering critical subjects of marketing,these subjects does NOT contain even half of the full content. You can learn these kinds of things from a friend, a bussines owner or a magazine article even if you still don't know.You can think what to ask your customers, why you are making marketing research and this kind of basic things without reading this book. I am not sure you can "do your own research" with the book. LAST WORD ; SOMETIMES HALF OF THE PRICE DOES NOT PROVIDE EVEN HALF OF THE CONTENT
