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Title: Want to sell more? Hypnotize them (ethically, of course)
Review: Joe V's original claim to fame circa 1995, revised, expanded, and updated, this is a materpiece of marketing and copy writng advice. The entire book is written in hypnotic style, and will be a quick read - you will find it very hard to put down!What is hypnotic writing? Nothing more than breaking the trance that most of us walk around in all the time, getting the reader's attention, then captivating them and persuading them that they will be much better off if they choose and use your products/services. It is relationship marketing with an added edge...and indispensable to budding marketers and seasoned pros alike. And no, I'm not an affiliate - just hypnotized by Joe V's style...
