Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Some very good, some horrible...
Review: I have very mixed emotions about this book. The Technicial/Manager/Entrepreneur construct is useful for understanding the owner's interaction with the business, and should be must reading for new business owners. So, too, is the advice about defining one's own objectives in starting a business, and casting the evolution of the business to achieve those personal objectives. HOWEVER, he completely loses my vote when it comes to the rigid definition of business operation in the form of a "franchise" model. In a rapidly evolving marketplace, such an attempt is anti-Darwinian, and Darwin usually prevails. Read the first part of the book, by all means, then shelve it.
