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Title: Duplicitous title ........................................
Review: The lead review by "Glenn" was written 10 years ago and is still the only review he has ever written. That should tell you how much you can trust him.This book is called "Cyberbranding" but there is almost nothing in it about branding. It is a PR/marketing book written by a PR/marketing person, masquerading as a branding book because no-one would want to read another tired PR/marketing book written by someone trying to pad out a CV to charge higher fees.I bought my copy for $10 in 2004 but it has consistently repelled my attempts to get interested in it. The markdown sticker says "AGED STOCK". God knows how many people thumbed through it and had the same problem as me, but were smart enough not to buy it.If you are interested in branding, the only author you need to read is Al Ries.
