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Title: A book for hacks only
Review: I was given this book as a gift a few years back -- not as a "hey, this will really help you" kind of gift, but as a "hey, look at this pathetic joke" sort of white elephant.This is not a book to be taken seriously. It's a collection of advertising's oldest, hoariest cliches. If you aspire to create ads for used car tent sales or TV-and-VCR-repair correspondence schools, you might find it marginally useful.On the other hand, if you want to create meaningful creative work and have a successful career at a prestigious advertising agency, you might check your work against this book to make sure that NOTHING you've written appears in its pages.It's a hacktacular book by a hack, meant for other hacks. If you want to be a hack, by all means click on that little shopping cart doohickey.
