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Title: Almost Worthless Dumbed Down Material
Review: There is very little in this book that is not obvious.Essentially the book is a list of don't. Don't make a product unless people are willing to buy it. Don't create a business without a real need. Products don't sell themselves, etc.Unfortunately the author gives little guidance on how to determine if your idea fits into any of his don't. Essentially you are not given the tools you need. If you get it wrong he can say "Well you did not figure out what the customers wanted". True but useless.There are a couple of things mentioned that may not be obvious to most readers. The impact of technical standards is one example.I doubt this book will help many people.
