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Title: Lacks useful information
Review: In reading many books on persuasion, influence and public speaking, this is the only one that after reading half way through went straight to the garbage can. The book talks alot about the importance of storytelling but lacks practical information and it is not concise. I also found some of the information, such as that one "cannot influence groups but only individuals" false. Most of our modern society is built on influencing groups including advertising, presidential campaigns, etc.
