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Title: He should have called it "I know it all and you don't"
Review: All I could think about as I read this book was what an complete jerk this guy must be and how I'd like to throw a cocktail in his face. A smug, useless, self-indulgent waste of time by a guy who clearly thinks that he invented advertising, is the world's foremost creative genius and gets pleasure from humiliating those who have the misfortune to work with or for him.Move along, nothing to see here.
