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Title: Dangerous if it gets into the hands of a gullible manager
Review: As a web marketing professional who translates corporate strategies into e-communications (including web), I found this book to be down right awful -- even dangerous if it falls into the hands of a gullible marketing manager trying to understand the web. Though he makes several great points such as how marketing is failing corporate America and that most marketing groups don't have a clue how to embrace the web (how true, how true!), he in turn uses these truths to try to sucker you into a completely hypothetical theory with more holes than swiss cheese. He is a windbag that likes to hear his own voice, but this Gonzo marketing concept is nothing more than the equivalent of an acid trip being documented on paper. Its way out there. There are so many failure points to this theory, yet he just glides over them without a concern.
