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Title: Quit Running Ads that Don't Work!
Review: There's a big difference between an ad that sells your products and services and one that simply drains your bank account. This book shows you how to effectively use your hard-earned dollars to generate the maximum impact for your business. Brad Sugars discusses 149 different strategies to help you pinpoint your ad budget for greatest results. I particulary like the marketing campaign analysis which helps me objectively decide which ads to run and how much to spend. The book covers direct mail, print, radio, TV, and internet mediums and helps me to determine which is best suited to my business. I enthusiastically recommend it to any owner or decision-maker who spends money to advertise their business!
