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Title: What Took Me So Long?
Review: I've had a store front business for 14 years. For eight of those years, my business has also been online. It wasn't until I read Google Advertising Tools that my website began to really work for me. (My web orders have doubled.) I always had clear goals, but had no clear idea how to achieve them. I learned how to submit my site to search engines, get linked to other sites, monitor my traffic, work with banners, and much more. There are still a lot of "tools" I haven't even touched. This book offers step by step assistance for those just starting a web business or anyone who wants to enhance an existing business. I wish I had this book when I paid the folks who originally set up my site. I'd have bought them a copy.
