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Title: Uncommon Common Sense
Review: This is a wonderful, even perfect, book (as much as any book or work of art can be perfect). It is smoothly written and loaded with uncommon, common sense which unmasks many conventional business "truisms." Take this for example: "Research into small business has shown that most fail because of a lack of working capital. But that's like saying the cause of most divorces is conflict." By focusing on the inner business, Hawken helps any business person create an enterprise that is ideally suited to its owner. It's smart capitalism with a human face. If this sounds appealing, also consider The Mindful Money Guide. It's not about establishing a business per se (although it does have a whole section on finding truly satisfying work), but it will complement Hawken's book well, by thoughtfully (and amusingly) addressing one's whole financial life.
