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Title: Essential information for sales/marketing professionals
Review: I had purchased this book based on the number of positive reviews and noted that the few negative ones were complaining of the text being too basic. That wasn't my experience at all. I find that the author(s) have a strong grasp of human interaction principles and specifically relate well to Dr. Covey's material by understanding how empathic communication is the key to connection. For those of you who sell (and DON'T like the arts of persuasion, closing and negotiation) I recommend this book as well as Jeff Thull's Mastering the Complex Sale. They should be required reading when the stakes are high.
