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Title: For the small business owner who wants to get big!
Review: Rosen has done a great job of making Internet marketing accessible and cheap. The first time I read this book, I did it in two sittings. Now, I pick up pieces of it every day as I try to plot strategy for marketing books on the Internet. While his discussion of hubs and distribution channels get a bit heavy at times, he gives you clear, concise strategies that anyone can use to get people talking. Having said that, let me echo Rosen's most important piece of advice: In order to create buzz, you have to have a great product. Without it, you won't get very far in your efforts. Highly recommended.
