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Title: The meme polluting public discourse
Review: A meme is an idea , behaviour or style that spreads between and within national cultures where it mutates to suit local circumstances. It can be beneficial or toxic and tends to reproduce quickly. Don Watson présents a perceptive and disturbing critique of the adaptation of the toxic capitalist management meme to the lingua franca of everyday language. He details the consequences of the elevating legal and accounting imperatives over humanistic and philosophical tenets to public policy, pursuit and appraisal. The result is to promote conformity, decrease personal and group responsibility, lower initiative and innovation and increase individualistic and group selfishness. All in all a damning critique of the way "commerce speak" currently diminishes the scope and quality of public discourse in the western world.
