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Title: Excellent and informative book that is fun to read.
Review: Excellent and informative book that is fun to read. Seriously, I enjoy reading this book, not to mention the excellent illustrations. It is well laid out and organized. The author doesn't fill the book with extra useless fluff that wastes your time like some authors do. The author gets right down to the point and explains concepts in a concise and clear manner that anyone could understand. What's truly powerful about this book is that once you understand these concepts and the ways to implement them, you can apply them to any marketing environment such as the Internet. Not only that, most of these concepts will not get outdated with time since it plays on human nature and behavior. As someone who is trying to figure out how to market my services on the Internet, this book opened my eyes.
