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Title: a visceral experience of tomato's world of type + image.
Review: The second printed installment of TOMATO's work, Process is a book of visual poetry. Having a non-linear structure, Process combines various images + typographic excursions from their commercial and independent projects. The work of Steve Baker, Michael Horshman, Jason Kedgley, Simon Taylor, Dirk van Dooren, John Warwicker, Graham Wood, and Underworld's Karl Hyde and Rick Smith reads like one cut-up music video / commercial / film title. And it should, considering they have done titles for the film TRAINSPOTTING, commercials for MTV, NIKE, PEPSI, and ADIDAS, and music videos for UNDERWORLD and UNITED FUTURE ORGANIZATION.The collective experiment known as TOMATO exposes their concepts, theories, and memories of their personal and commercial projects. Their words and images stimulate both the eye and the brain. For those looking for a glimpse of tomorrow's future in media design, Process is a good place to start.
