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Title: Brand Warfare Not a Battle To Read
Review: David D'Alessandro's guidelines to creating a good brand name are a good introduction to the PR and creative marketplace. The book is a quick read and will open the readers eyes to the Brand world around them. Though the author seems biased towards his own company, John Hancock's, personal marketing achievements, he does a very good job at showing a spectrum of different kinds of brand names. The book is a helpful resource for both beginners at and those with experience in the economy. I would highly recommend this book. Enjoy!
