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Title: Full of Great Ideas!
Review: Steve wrote Effort-Less Marketing to help financial advisors make a greater impact in their work and have a happier life. Over the years his clients have told me that when they implement his ideas, they have had astounding personal and monetary results. I am a landscape designer and have used Steve's ideas to build my business. Steve's ideas are great, time-tested marketing concepts, transferable to any service-oriented industry. I especially like the idea of building your business on purpose instead of just settling for what comes your way.Each chapter contains action steps so you can immediately begin to implement the suggestions discussed in the chapter. It's easy to read and contains interesting stories. I highly recommend it for anyone who wants to work smarter, not harder.
