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Title: More of the same!
Review: Nothing new in the book.This book is very similar to the first (the McKinsey Way) - more fluff and nothing concrete. Ah! "structure your study", "gather data and interpret it correctly" , ... come on.. anybody knows that! How else does one come to conclusions (other than fact based, structured reasoning). If you have read the contents page you have read the book! (This may sound harsh, but seriously its true!)The authors themselves mention the fact that they cannot detail McKinsey's techniques and go on to detail their own methodology "BASED" on the McKinsey methodologies. We don't need teasers and brand leveraged superficial mumbo-jumbo. Facts - these guys need to walk their talk! (Read the "About Confidentiality" section in the "Introduction" chapter).Not recommended!
