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Title: Great Flavor
Review: Did some comparison taste testing and this came out on top. Organic and great flavor without the caffeine. No surprise that Amazon is far cheaper than Whole Paycheck (aka Whole Foods.) You'd think that making instant coffe is intuitive. There is a another counter intuitive way. Many decades ago a young Greek gentlemen in Athens showed a way to make instant coffee that is still my preferred method. Maybe because I grew up in London I prefer to boil my water on a stove top over nuking it. While the water heats mix the instant coffee, granulated sweetener of choice (Splenda for me) and if using a non dairy creamer powder that as well into a thick paste with a little of the water that is heating. Then when the water achieves a rolling boil pour into the cup and stir. This method results in a nice foam (creama) on top that just pouring water on the coffee granules and then adding sweetener and creamer will not achieve. Enjoy.
