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Title: Captivating Read
Review: As creative director of KREMEDIA: Experts in marketing, branding & design, it is imperative for myself to ensure that my business obtains higher knowledge from more experienced people in my field. D'Allessandro's book was highly inspirational and motivating, focussing upon information about the brand as a whole and drilling into elements that in many cases, one would not take into consideration. Highly recommended.
