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Title: A smorgasbord of great ideas
Review: Practical advice from Eric and an amazing number of contributors (disclaimer: I contributed to one hack). A lot of best practices are represented here. Like other books in the Hacks series, this one is not philosophical, but gives you hands-on tools. If you're dealing with Web data, this is one of the best books on the subject.The focus here is on measurement and reporting. If you're a marketer looking strictly for deep insights into consumer behavior, this is not the book. However you should still check this out .. it lays the solid foundation that you can build on.And at 16 cents a hack, why wouldn't you? This book will pay for itself.
