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Title: Skip this simplistic book
Review: I picked up this book to read on an airplane. The book should help brand managers understand technology better.I'm not a techie. But I do understand the basics of IT. I found the book so simple that its ridiculous. The cover and intro seemed appealing. Reading more I find the book empty. This is mostly a book of e-this and e-that and nothing tied together.The value add is zero. The author makes his money in royalties. The reader gets nothing but rambling nonsense. So many books in this pace, why did I stumble on this one? Dont make the same mistake.
