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Title: Where's the revolution?
Review: Gonzo marketing was going to be the death of 'marketing as usual' in much the same way, I presume, that Cluetrain represented the "death of business as usual." neither happened so I guess either the world didn't listen or the author's didn't quite "get it".Gonzo marketing is not an enjoyable read - it can be entertaining but that doesn't make it enjoyable. Just when Locke ought to settle down and actually build on an anecdote supporting his beliefs of a new framework of marketing he digresses (disingenously disappears?) into an aside and we're left wonder exactly what just happened.The publication doesn't need to be written in dry corporate style to support it's thesis. However, it doesn't and the apparent liveliness of mass-media marketing suggests that this publicatioin was more internet evangilism than a practical means of getting your message across.
