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Title: ... a disappointment
Review: Lots of sizzle but no steak. Lost in incomprehensible talk about "love" and lots of other new-agey nonsense, this book reads like a transcribed audio ramble. It takes conversational to its ridiculous extremes and tries to make pretty basic marketing tenets sound somehow revolutionary and fresh.Useless exercises, laughable case studies and lots and lots of hype. I'd say it might impress you if you're a newbie, but I think even newbies are better served finding a good, solid book with real information. I say cut to the real deal and go straight to Free Agent Nation (which the author has obviously read) or some of the other fine books offered in this category. Skip this watered-down attempt at a how-to guide.
