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Title: Firefighters might enjoy this book, thats about it.
Review: I admit, I didn't read the entire book. I tried to but it was just too difficult. By the third chapter, I just wanted to scream at the top of my lungs, "I get it, I get the parallel between fire and marketing, can we please move on." The content and general premise is okay, but the author seems so concerned sounding like an expert and less concerned getting his point across for the benefit of his audience.If you want to read some good books on customer evangelism check out: "Purpose-Driven Church" by Rick Warren, "Creating customer evanglists," by Ben McConnell, and "Selling the Dream" by Guy Kawaski.
