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Title: Join the race to the bottom!
Review: The basic theme of this book is that you should run a business as a fool proof "system" to get the "thing" (ie whatever it is you do) done just right and exactly the same each time it's done. You can then franchise your little business and die happy and/or rich. I wish it were more but it's not. If your idea of a good business is one in which employees are expendable cogs relegated to following a written script (a model that's failing left and right by the way) - then this book is for you. If you want to start or run a business in which you are involved with and care for your community (employees and customers) then I would suggest that you look elsewhere - maybe Seth Godin or others. But then again I'm just a small business owner. Maybe the guru knows more than me.
