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Title: How to Succeed in Business if You Try Hard Enough!
Review: Alfred Marcus is a serious scholar who has developed an extremely user friendly framework to understand that most important question in coporate strategy: why some firms continue to outperform all others for a very long time while others with similar resources fail. The framework is well defined, simple to understand, powerful in its application, grounded in real world experiences and combines the best of high quality thinking with with an equally compelling sets of real events that make the concepts instantly apprciable by managers. This is a must for the discerning, yet thoughtful manager!
