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Title: The Definitive Marketing Book for Client Centred Advisors
Review: For anyone wanting to build a fee-based financial advisory practice Steve Moeller's work is required reading.I read this book for the first time in 2007 and was amazed (considering it was written almost 10 years go) how far ahead of the curve these concepts are. People here in the UK are only now starting to adopt the type of approach that Steve has been advocating for years.I have read a great many books on how to best market my financial planning business and while a number of them have been helpful this book is really the only one you will ever need.By concentrating your efforts on implementing the ideas put forward in this book it is not only probable you will dramatically increase your revenue but you will also enhance your client relationships and your enjoyment of life.Martin Turbin CFP
