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Title: Essential overview on the mobile services market
Review: By far is the book that goes better into the critical factors at the base of the Japanese mobile services revolution and is a must-read for everyone interested in the mobile contents and services market.Jeffrey Lee Funk deconstructs and explain all the elements at the base of Mobile Services Japanese market:- operator strategy- content providers- new business models- user behaviours- services billing models- mobile payment systems- mobile portals- technology factors- social factors- multi channel strategy- evolution of the servicesBy reading this book you understand that the majority of the Telco providers are adopting Ntt DoCoMo's business model.Jeffrey has based his book on case studies based on the analysis of interviews with Japanese firms of different sectors:- service providers- manufacturers- Content providers- Technology providers
