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Title: Dead solid wrong
Review: The suggestion that the old is out and the new, permission marketing, is in has been so thoroughly disproved by actual experience that it's reasonable to ask, just why does anyone believe there is anything behind that screen that a little tiny man pretending to be the Wizard?A few marketers tried to implement these ideas and found they had offended far more people than traditional advertisers ever had. For that reason, this books ranks with books touting Day Trading as the route to riches. No, never: nonsense.I couldn't even bear to offer this to a used bookstore. Instead, we used it as kindling for a fire. Expensive, but the result was good, and perhaps better than a PrestoLog.
