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Title: Clear-Cut Guide
Review: This is a unique book - for real business people trying to navigate ecommerce. By real business people I mean those who are not technical, nor want to be. It troubleshoots the organizational pitfalls and short-sighted, online seductions to help executives think about what running their business online really means. The authors outline interesting, actionable and sound tactics. It's also surprisingly readable - covers a lot of ground in not many pages - and the writing is actually amusing, even funny, in parts. I highly recommend it.
