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Title: IT IS A GREAT BOOK !
Review: This book is really great. It really helps with setting up cold calling scripts and it also explains the science behind many of the techniques.It really is worth the read. Everything from selling sales software to calling on companies for employee benefits ( like I do ). The great thing about this book is that a few scripts can be easily adapted to different scenarios, with the best results. This book also mentions what to do when you reach voicemail. This book will teach you how to increase your sales and improve your pitch.
