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Title: This book is way outdated!
Review: I was excited to read this book as it had excellent reviews on Amazon. I also thought that its content was what I was looking for. Unfortunately, the book turned out to be a great disappointment.This was due to the fact that this book was written in 2006! The references in the book are extremely old (considering the fast pace of mobile technology). For instance, there is no mention of iphones, ipads or Android devices. To me, a book on mobile media without any references to these new technologies is useless. The book goes on and on about the great opportunities offered by SMS! They also talked about the way European and Asian companies were re-defining the mobile industry. I am sure that Steve Jobs would not like that.I am sure that this book was a great read back in 2006, but in five years, many things have been changed. This book needs an immediate revision.
