Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: i want my money back
Review: I'm really surprised the authors became so famous as the new gurus of CRM or 1to1 marketing. This book is just a collection of superficial case studies but it says nothing on the technologies used, the real problems companies had to face when they implemented CRM programs. This is just a book for high school kids or sunday newspaper readers who want know more about CRM without getting into the details. Not worth the money and absolutely simplistic.
