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Title: The official story behind a great airline
Review: Southwest is the darling of the airline industry. This is the story of how three people formed an airline from an idea on a cocktail napkin. This covers the legal aspects of flying as well as the success of southwest by empowering their employees. It has the great Herb Keller stories along the way. If you are interested in studying the airline industry this is a must read to gain a perspective of one of the most profitable and successful airlines that has truly carved a niche for itself.
