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Title: A book full of platitudes
Review: I ordered this book with great anticipation, more anticipation than it deserves: this book is full of useless platitudes like pick the right market; do your home work; zero in on customer needs. This tripe is the mantra of the business press, not the distilled wisdom of how to spot or identify extraordinary opportunities for new ventures.To me, this book looks at the traits that "successful" ventures seem to exhibit and then assumes that the success is due to the traits; it seems that the author is affirming the consequent without proving that the success is due more to the selected traits than to randomness. My question to the author is this: how many ventures within a given cohort failed yet had the very same traits that he says "causes" these survivors to be successful? Until we know the answer to that question, it seems to me that this book has little to offer in identifying any real opportunity,let alone extraordinary ones.
