Title: A great story about the early days of online transactions
Product review: The story of Paypal's struggle for World Domination is well told by their former marketing director who joined the company Conformity in its early days. He is a strong supporter of the Paypal Brand and an arch enemy of all things Ebay whose attempts to throw "roadblocks" at the company would almost cause disaster on numerous occasions. This book is very well done with top analysis on the business functions of Paypal. It considers Paypal's inability to get profitable and the problems inherent in its business model to ways that it prepared its consumer base to enjoy the benefits of having a flexible pay service. The internet and computer industry is filled with wonderful business stories and Paypal's is truly near the top. For those who want real business analysis and an understanding of how Silicon Valley works this book cannot be topped.
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