Title: Definitely a Must Read!
Product review: Jack Trout has done it again. This latest in a long line of classics hammers home the importance of clear, objective, unfettered thinking in the marketing arena. Drawing on some of his personal experiences with companies, Jack Trout sheds much needed light on how to maintain leadership and capitalize on opportunites in today's hyper-competitive marketplace. Anybody who is involved in marketing or advertising would be doing themselves a disservice by not reading this book. Jack Trout truly is the "King of Positioning."
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