Title: It says nothing about Customer Value
Product review: I thought this book was about Customer Value - an impression given by its subtitle "Creating Customer Value for Market Leadership". In fact you have to wade through 170 pages to get a chapter on Customer Value and that makes little attempt to define Customer Value or analyse the structure of value. Instead, and throughout the book, we are left with a random collection of fatuous vignettes and glib statements.And that pretty much sums up the book - shallow case studies, blindingly obvious statements and senior school level comments on business strategy: "It's profitable to have a vision". The book lacks any sort of academic rigour, not to mention a coherent structure. Also, published in 1998, the book is horrendously out of date.So we have over 300 pages filled with utterly pointless outdated nonsense. You will learn nothing about Customer Value here - avoid.
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