Title: Worth reading
Product review: Sort of the opposite of "Good to Great". Relates the history of 14 small U.S. companies from inception, through growth, struggles, and finally the choice to remain small. Illustrates the advantages and disadvantages of growth, and offers support to enterprises that aren't quite sure bigger is always better.This book is in that sweet spot between dry business tomes and a flimsy collection of platitudes. "Small Giants" is a worthy addition to a choice selection of business books. It's well written. It's easy to read. It's engaging and informative.Perhaps a bit too much focus on Zingerman's. (That may just be my perception, as they are located nearby.) But I appreciated the variety of companies profiled - some manufacturing, some service, different locations, different mind sets. No one right answer emerged, but with the variety of issues and decisions discussed, everyone will find something that is applicable to their situation. Even big companies.
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