Title: An oldie but a goodi
Product review: Ken Davis's "Secrets of Dynamic Communication" is an excellent resource mainly for pastors, but it is also beneficial for all people involved in any type of public speaking. The "secret" that Davis reveals is FOCUS. According to Davis, too many messages try to cover too much ground at the same time. To achieve focus, Davis has designed a process he calls "S.C.O.R.R.E.", through which he helps the communicator narrow things down and acheive a clear-cut focus in his/her message.Davis also includes a few chapters on other aspects of public speaking, like the use of humor, lighting etc, but I found the chapters on focus to be the most rewarding.As Davis him self admits to in the book, after a while this process gets kind of intuitive, and I guess the experienced communicator won't find many new things in this book. But the SCORRE-method is a great reminder to ALL public communicators - old and new - to stick to one thing at a time.Well worth the read (and the money)!
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