Title: Very difficult reading
Product review: Unless you come from a strong marketing background, this is not the book for you. It uses a large mix of marketing and hybrid Internet-ish marketing terms that are very hard to understand. I'm using this book for class as a requirement towards an E-commerce/Web Administration degree and this will definately be one of the books I sell back to the bookstore after this term is done.One funny example the books gives is about domain names. They blame the downfall of Time Warners Pathfinder website on it's choice of a domain name .... Hello, what does Yahoo! have to do with a portal? What does amazon have to do with selling books? What does The Hun have to do with porn? Yet these sites are the biggest ones in their respective markets.There are many websites (free I might add) that can teach you more about marketing on the internet than this book can in it's random dribbling incoherent format.
Would you say this review depicts the product in a flattering or unflattering light?
