Title: Waste of money
Product review: I purchased this book after receiving a recommendation from a friend that also works in sales. What a waste of money. This may be the most overrated, redundant sales book that I have ever read. I can summarize the entire book in one sentence: "Techniques used in small sales will be ineffective during large sales, and we have the research to prove it." Don't waste your time or money on this book.
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