Title: Bule Ocean Strategy - Rehash: Better books to read than this one.
Product review: Blue Ocean strategy tries to put a new twist on marketing concepts and is overly simplistic. Nothing wrong with the concepts but it really does not provide the tools to put together a solid strategy and is very narrow. Based on my analysis the conclusions the authors make from some of the examples are not logical.Some readers of this book are going to invest a great deal of good money using the simplistic analysis this book proposes and be very disappointed. I have seen one case of this already.There are many better books on marketing and strategy than Blue Ocean Strategy.
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