Title: Finally, a new-millenium strategic realist!
Product review: Practical strategic execution in the new millennium has outpaced the theories presented by such classic contributors as Porter, BCG and Ohmae. More recently, it has even outpaced such newer contributors as Kim & Mauborgne, Collins and Kaplan & Norton. I knew I was reading a well-rounded strategy book when Mr. Raynor explains that he paid as much attention to failed strategies as he did to successful strategies (as Rosenzweig did in "The Halo Effect"). But, I believe he nailed it when he clarified that companies shouldn't become overly dependent on performance or risk as much as they should develop a balanced view between pro-action and reaction (i.e. strategic focus and flexibility are not mutually exclusive). Mr. Raynor's approach is clear, easy-to-read and well researched - a refreshing departure from typical trade books. His solid writing style acts as a great foundation to get out the new word on executing strategy.
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