Title: Smart Marketers Will Listen to Marcia Yudkin
Product review: Coming into a newly-created marketing position for a professional association, I have next to no budget and no support from the so-called communications staff. I've known Marcia Yudkin from her "Marketing Minute" e-mail and the Click-Z forum and knew I better get her "6 Steps to Free Publicity." Yudkin is marvellous at highlighting how publicity can go the extra mile where marketing dollars can't. She's even better at inspiring the reader with great ideas. I'm using the tools I've learned from this book to not only market my association and products, but also passing along ideas and tips from the book to bolster the Communication Director's misguided efforts. Thanks Marcia!
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