Title: Public Relations Kit For Dummies
Product review: Great IKEA pr stories including a foreward by their President that really drove home a point about effective public relations. The foreward was so indicative of a leader of a corporation who clearly understood the value of pr!I loved Part V, which was Creating Buzz. This book is very worth reading. With so many stories to illustrate points being made, it's a very easy read.Great pr examples of Jose Cuervo, IBM, Cabbage Patch Kids, Gillette, Progressive Insurance, Hain Foods, and Domino's Pizza.Some good celebrity examples of Cal Ripken and El Duque.Good book. Who is this author though? Writes well. But I never heard of him?
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