Title: Go Where Your Competitors Are Not
Product review: Most businesses focus most of their effort on doing things similar to their competitors or improving upon older methodologies in order to compete. This book suggests that the successful businesses of tomorrow will go where their competitors are not. Differentiation is a great thing! Most companies don't follow this prescription out of fear, but there is no reward without risk.A great business book that will hopefully open your mind to vastly differentiating your business to gain an advantage.
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