Title: Not Very Informative -- Much Better Books Out There
Product review: I bought this book after reading many of the great editorial reviews, quotes, and customer reviews. It sounded like a complete guide that would step up my public relations tactics. However, after reading the book I realize it was just good PR. If you've been in the PR business for even a short while, this text won't teach you much. It covers the basics, which is nice if you don't know them, but it's more suitable for an introductory course on public relations than anything else.If you really want to learn a lot about public relations, I would recommend Complete Publicity Plans by Sandra Beckwith. It's nearly 1/3 the cost of this book, yet worth much more.
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