Title: Not concise enough - too few examples
Product review: This book was a disappointment. I did enjoy the "resources" part at the end, however found "Understanding B2B" superficial and generalist. It does treat a number of subjects in the area, most of them however too much from a historical perspective, and without ever reaching satisfying substance.The book has few examples and up-to-date information. If you're in a hurry looking to catch-up with the B2B world, if you would like to understand how it works, where it's heading in your industry, I doubt that this work will satisfy you.I recommend E-markets by Dirk Schneider and Gerd Schnetkamp (Gabler Verlag).
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