Title: It's Like Help From Your Friend
Product review: I found this to be a good common sense recipe for a successful venture. The pitch is fun but powerful in its advice. I've read a bunch of these books and was left with a NSS response, but this book does a great job of putting definition to good thoughts so you can use it like a checklist. Guidance on the reduction of value-added to "improvement" versus "market dislocation" alone helped me find new passion in an idea. A well written, fun read, perfect for bringing your idea back to earth.
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