Title: Buy Guerrilla Marketing instead
Product review: In the author's own words "you'll want to read Guerrilla Marketing after you have finished this". I agree with him, with one exception: I wish I had read Guerrilla Marketing before this one !Guerrilla Marketing is a legandry book by J. Conrad Levinson, but this one, Guerrilla Marketing Attack is just a book to earn some money on the fame and name of Guerrilla Marketing.It's really amazing, each topic, touches upon a subject and then says "see Guerrilla Marketing for more details". There is nothing "new" in this books as the title suggest, just summaries of the ideas and points covered in Guerrilla MarketingJ. C. Levinson has done his name the worse by releasing Guerrilla Marketing Attack.
Would you say this review depicts the product in a flattering or unflattering light?
