Title: Tired of being probed.
Product review: Nothing profound here folks. You probably don't even want to hear my "one to one" take on this book, since it may not sell more books. But I, for one, am tired of being probed by corporations eager for the next way to milk more of my meager funds. One to one marketing is insidious and, to be frank, quite frightening. I won't allow it. I don't want a computer generated drone to welcome me at every turn, at the bank, on the phone, wherever. Peppers and Rogers are arrogant and incredibly shortsighted, unable to see the downside of an increasingly individualized, contrived, privatized, and personalized existence. They seem to rely on the ignorance of the general populace, consoling eachother in corporate boardrooms, unaware that one day people will just stand up and say "no" to their one to one utopia
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