Title: A vital piece of the electronic marketing puzzle
Product review: If you are trying to assemble a comprehensive view of electronic marketing, this book contains critical pieces. Other than Moore's Law, few recent predictions have actually foretold events in this field. Alongside books about the possibilities of e-marketing--exploiting our ability to collect, sort and distribute information--this book highlights the limits of pure information, and points to contrary social forces. Especially for people with a layman's background in technology, I think this book is a must-read.
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