Title: Read this book and the light will come on.
Product review: There are a zillion books on the web, but David Siegel's FUTURIZE is the first book that really 'turns the light on'. I have shared this book with over 20 clients so far and have sold at least 200 through my recommendations because I truly believe this book will help companies understand exactly what they need to do to get on the Internet success train. Even those with minimal technical ability will embrace the thinking in this book because it's easy to understand and it just makes sense. For many, FUTURIZE confirms basic beliefs. For others, it helps clear the confusion. It should be required reading for every company officer and manager. It is required reading for every person in our company.
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