Title: How a smart company acts
Product review: The case history of International Truck and Engine Corporation (now known as Navistar) is a good example of a multi-discipline team at work on a complex problem that must be solved for the company to succeed. Here is a 100-year-old company (originally International Harvester), totally based on diesel technology, with a core product -- diesel school buses -- threatened by new government regulations on emissions. The way this team of engineers, business unit managers, corporate staff and others zeroed in on the answer -- get the sulfur out of diesel fuel and advance the technology of diesel engines -- is fascinating and instructive.
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