Title: It's called Mah-ke-ting...
Product review: The book is as great as his Jamacian-Swiss accent. I owe my love for marketing to this man and his book.The book is laid out in an easy fashion, thus making it simple to learn such a complex idea.If you haven't had the pleasure of taking his many wonderful marketing classes, you must pick up this book.I'm surprised that so many people have chosen to return this book; I would never return mine. I consider it a true keepsake.
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