Title: Change your mind about what matters in your business
Product review: This book does a great job of showing you how many well known companies that have gotten rid of what doesn't matter and focused on what does matter to the customer, and how you can do the same. At the end of the day, that's all that really matters.Most business owners make the mistake of doing what they think is important, when they should be doing what their customers think is important.I highly recommend this book for any entrepreneur in any industry.
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