Title: Interesting ideas; poorly written and edited
Product review: Some interesting ideas here. Too bad the writing is so pedantic that it takes a fair amount of willpower just to find the nuggets. This book would have been better had a talented ghost writer AND editor been on board. Also, it seems that a lot of the stuff here is untested; I'm not sure how comfortable I'd be leading my company down these paths. And I must admit a bias here: I'm very distrustful of some of these ideas simply because of the incredibly bad reputation David Siegel has among his peers in the digital world. I think Mr. Siegel would be better received as the author of a book about self promotion.
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