Title: For Telemarketers Only
Product review: If you have never sold professionally, and your goal in life is to become a telemarketer, then this is the book for you. If, however, you are a professional Sales Representative for a reputable firm and wish to avoid the stereotypes associated with Sales People, don't waste your time or your money on this book. With strategies that include recommendations like "Form a relationship with your customers and then call them often. Once you form the relationship they will buy anything from you that you offer" and "Raise your prices, your customers will perceive more value in your product and you would need to lose a full 1/3 of your customers before affecting your bottom line", I should have spent my money elsewhere. This is the worst "sales" book that I have read to date. On a positive note, now I know why I avoid the telemarketers when they call to interrupt my dinner.
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