Title: Public Relations Kit For Dummies
Product review: I wrote two books on pr. Of course I read this with a critical eye. This one passes. Actually a shocking level of insight, clarity, actionable tactics, unique perspective, great war stories, client examples, succesful case studies, and a dash of humor! Easy to read. Best book on pr I've seen in almost a decade. It would be wonderful for the whole industry if a book like this one sold in mass, which has never happened with a pr book. This one just may do that. Now I need to write another!
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