Title: Marketing is the optimal word here!
Product review: The book is informative however terribly boring and has a lack of design and no imagery (besides bad cartoons). Marketing your creative portfolio shows no visual examples nor does the title or nice cover really depict the real aspects of the book. I would not recommend the book for anything other than simple marketing ideas and basic information structure. the book however would be good for a High School based program needing some multiple choice / fill in the blank questions for the students to start out with. I had higher expectations and it didn't come close to delivering.
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