Title: Insightful!
Product review: Harry Beckwith is considered nearly godlike in the marketing world. In this book, as in his previous bestseller, Selling the Invisible, he offers wise and witty on-target assessments about human nature. His candid observations come from his extensive experience as head of his own marketing firm. Written in an intelligent, conversational style, this breezy book gets right to the heart of what works and what doesn't in marketing. Beckwith breaks open every myth and standard business practice in the industry. He incorporates plenty of examples and anecdotes, not just from the business world, but from literature, pop culture, the arts, history, and more. Praised by industry leaders and book reviewers, this savvy little volume has more insight than ten other books combined. We [...] recommend this book for anyone conducting any kind of business.
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