Title: Invaluable info for anyone who wants to promote anything!
Product review: 6 Steps to Free Publicity is one of my business bibles. Many marketing books tout the value of sending out press releases, but none of them tell you what a press release is or how to write one. None, except this one. I sat down with this book and followed Marcia's step by step instructions and wrote my first press release 4 1/2 years ago when I started my business. That release got my name mentioned in an article on the front page of the business section of a regional newspaper. That article led to a splashy "Business Profile" in a future Sunday business section. That in turn led to appearances on radio and cable TV. That led to additional articles in other newspapers. All that from one press release crafted by using Marcia's clear, effective tips and techniques. Marcia, everytime someone says to me "I see your name and picture in the newspaper all the time," I think of you and smile!
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