Title: Just Read It- You Won't Be Sorry
Product review: Brilliantly conceived, researched and written. Wonderful new term coinage such as: "the age of the terrific deal", "stickiness", "geeks and shrinks", "the incredible shrinking family" and my favorite, "mass persuasion" (p.17). Reich devotes only a few pages to suggested solutions which are rather traditional to say the least.Why not attack the problem at the root? The author caught the idea but did not develope it. The information highway is clogged with "mass persuasion"-telling us what to think, how to act and apropos to Reich's book, what to want and what we must have.Let's curtail the mass persuaders and regain some personal, family and social autonomy and thus hopefully assure a brighter future for our success.Write again soon, Dr. Reich, and title your book, "Mass Persuasion: The End of an Era".
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