Title: Good Information Sensibly Presented
Product review: Gordon Burgett lays it out succinctly and withhealthy realism. This is a great example of a nichemarketed book. He walks the talk.What this book describes, above all, is how toshift your thinking and see the possibilities tomake more money from writing and speaking. A lotof people who want to be self-employed as writersor consultants fail because they don't marketthemselves effectively.This book will either excite you if you are open-mindedabout selling your stuff based on the presenceof a market for what you know, or it will repulseyou with it's mathematics and analysis.At the end of the day the artist-writer would prefernot to know there is no market for his book. NicheMarketing is for the pragmatist - the man or womanwho needs to make money from writing and speakingand is willing to adjust to the demands of themarketplace. This book shows you how.
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