Title: Critical Success Ingredient for businesses
Product review: Most businesses have no awareness of their competitive edge. In today's global information-glut world, how will you separate yourself from the competition? Jaynie Smith provides insights on why it is critical to define your competitive edge and articulate it aggressively to attract customers. I noticed a negative review and I have no clue which book this person read. I am an author, speaker and a business coach and I highly value the ideas contained in the book.
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