Title: Great Book...Although EVA is NPV with a Marketing Label
Product review: I really enjoyed this book because it is a fairly easy read and explains the realities of what drives value within firms. Most of the material is not new, however, especially the mathmatical computation of EVA (fundamentally the same as NPV). The beauty of this book is that it explains the concept of firm value in an easy to read way. In summary, this a great book and a must read for anyone interested in investing.
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