Title: Practical insights into complex problems
Product review: Most books that follow a specific case of corporate strategy tell a "just so" story where the true messiness of the decisions gets masked. I applaud Mr. Barabba for breaking that mold. He lets us see the context of uncertainty that surrounded decisions taken in GM's transformation. He gives us the added benefit of laying-out the theories behind the decision making approach. I found his concrete recommendations on dealing with organizational complexity and identifying key market development assumptions to be very useful. His discussion of deploying a "Sense & Respond" business model in spite of GM's financial stress gives great examples identifying the opportunity costs from alternative strategies. Lastly, his discussion of using the destination-focused, "Anticipate & Lead" business model is an eye-opener of everyone dealing with rapidly changing, turbulent markets. A great read.
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