Title: If you're looking for real insight, don't buy this book
Product review: David Siegel may have revolutionized the Internet industry two years ago with Killer App, but he totally missed the mark with Futurize Your Enterprise. Maybe it's just me but my expectations were very high. I was expecting to get insight into what eCutomers really want. Unfortunately, David only delivered warmed over principles.If you're looking for mind-blowing insight checked out the Cluetrain Manifesto.
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