Title: Immensely insightful
Product review: For anyone entering into the DRTV industry as I am, Dworman's interviews helped me prepare and strengthen my strategy. Many of the interviewees covered areas I hadn't thought of or motivated me to change my previous plans. Peter Bieler (Thigh Master & Body Solutions) and Rick Cesari (Juiceman) were particularly insightful, while AJ Khubani (Telebrands) was intimidating and Steve Scott (American Telecast) inspiring. Much of my research groundwork was covered through reading about how media buying works, writing scripts, retail distribution, etc. If the industry hadn't changed as much since the book was released and dated some of the information, it would be a perfect research source. I would highly recommend it to anyone remotely involved in the DR industry.
Would you say this review depicts the product in a flattering or unflattering light?
