Title: Extremely Readable and Practical
Product review: I'm dismayed by the negative review posted earlier. It's obviously not true!Anyone who has read the book can testify to the great knowledge and expertise covered in the book. I have read almost every book on marketing, and this is the best so far. For example, it is the first one to cover Truste (which is becoming a very popular registration for many Web portals). Its section on affiliate program is particularly refreshing. It also warns against the use of cybermalls by offering several compelling reasons. Now, you don't even hear about cybermalls anymore.The coauthor, Peter Kent, has also co-written the Story on CDNow. It's an insider look that has earned rave reviews.Don't let the negative review affects your learning experience. Amazon.com gives you 30 days to review the book. You have nothing to lose.
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