Title: Insider's view: How The First Biotech Tomato Flopped
Product review: First Fruit provides an interesting, quick read of a Califonia company's effort to develop and sell the Flavr Savr tomato - the first gentically engineered, but not the last, whole food. Written by a Flavr Savr researcher, the book highlights the internal clash between business executives seeking immediate financial returns and scientists charged with coming up with a high-tech tomato that genetic science had not yet produced for general salad consumption. The book's middle-third is a little too technical if you never managed better than a C+ in chemisty or biology, but the insider's view of the struggle to get the new tomato to market and her responsible conclusions make this book a must read for anyone interested in the emerging global role of biotechnology.
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