Title: In praise of looking wideways
Product review: For designers, thinking in the alternative is an essential skill. Fletcher has created a thinking resource with dozens (or perhaps hundreds) of memorable aphorisms, artist definitions and allegory that I found to be delightful. It's filled with fun-to-see graphic changes, pithy wisdom from all quarters and it is organized (or not organized) in such a way as to make it accessible from either end or the middle: you can dip in wherever it interests you. This is a volume I've bought three or four times, once for myself and the remainder to give away.
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