Title: Smart Marketing in One Evening
Product review: John Mariotti has written his best book yet. It is refreshing to complete an entire marketing course in one evening. His depth of knowledge in the subject covered and his common sense approach will hold your attention as you read the text. The smart quotes, people and voices hold interest and will be recalled quickly. The Killer questions and answers to some of the tougher questions are addressed from years of research and tried applications. John Mariotti served the theme of this book well. He provided opportunities for the reader to become a smart marketer and through their own applications of learning--SELL!! .
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