Title: Direct Applicability
Product review: Shapiro manages to provide a structured way of diagnosing the lack of innovation, and addressing the discovered innovation gaps by easy to use tools and techniques. Innovation is viewed as a dynamic foundation which underpins all aspects and operations of an organisation, and is clearly visible in the culture and performance measures used by the organisation. Shapiro correctly emphasises the importance of targeting and analysis before deciding which part of the business needs an injection of innovation. Realistic examples and executive management pitfalls are presented as part of a practical roadmap for "getting there".
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