Title: A lackluster read
Product review: I purchased this book because I thought it was about closing business deals, it isn't; this book was written for salesmen. The language of this book isn't very engaging and due to it's redundancy I found myself loosing interest very quickly. There are many chapters with many key points that are supposed to help you with sales but I find this to be too much information to be effective. For example there's a section entitled 35 tactics, another with the 20 greatest closes, and multiple sections with 5-10 tricks of the trade. You won't be able to memorize all of this information and some of it is just anecdotal and not very useful. One of his 35 tactics is no one is poor; he goes on to say that you should always treat your customer as if he has money. Although I agree with that principle it's really not a tactic. If this book was half as long and written better I would rate it much higher.
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