Title: Levitt tries too hard to impress us with his big words.
Product review: The Marketing Imagination is a classic example of educated foolishness. I'll admit the book starts off easy to follow. There are a lot of strong examples and points that help to illustrate just what Levitt is trying to get across. But, by the end of the first chapter, Levitt gets into this zone, where every word has to be four syllables. I spent more time grabbing my dictionary than reading his book. What a shame. I'm a graduate student, who has been assigned this text to read for class. It looks like it will be a long semester. If you are interested in maketing, PR or any other related field, save yourself a serious headache and choose another piece. And to Levitt if you should happen to read this review, don't take this too personal but when writing works such as this always remember (KISS) Keep it simple, sir!
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