Title: Disappointing for the money paid
Product review: Dental Business Strategies and Setting Up for Business Success- a three-ring binder publication - left me feeling hungry for marketing tips. The book consists of three chapters taken from Standard Marketing Procedures for All Dentists which is a larger, more expensive publication. The three chapter product cannot stand alone because for example the text refers to information to be discussed in Chapter Five but the book has only three chapters. The book does have good charts for tracking marketing methods and also helpful job description forms for the office staff with a marketing flavor. These come on a disk so that the charts and forms can be tailored to the individual dental practice.
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