Title: Hoping for better from Chuck's Future Net offerings
Product review: I didn't hesitate to order this book after reading Chuck Martin's most excellent Digital Estate, which I thought was original, thought-provoking, and economically written. There was little new in Net Future, however, with strategies to forming the "Netted Company" being ideas you'd expect from a book published in 1996. The book was filled with lengthy examples of companies using the net in ho-hum ways. If you haven't read Digital Estate, read it! You can pass on Net Future and go straight to Kelly's New Rules for the New Economy or Downes' Unleashing the Killer App. I look for better things from Chuck in the future.
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