Title: Excellent marketing tool
Product review: This is a great book for the beginning or established small business owner / consultant who wants to maximize exposure and reach out to their target audience at low cost and DIY. Not only do the authors' tell what should be done, they provide steps, and side bar quotes by 'names' in the industry we readily recognize and how they got that way. Packed with information with little 'fluff'. Much of the basic information builds on the late Howard Shenson's advice to whom the book is 'dedicated'. I'm working on several of their suggestions, and I've been in the medical device consulting business for over 10 years.
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