Title: Yes! Yes! YESSSSSSSSSSSSSSSSSSSSS!
Product review: I love this book! It's charm, wit, ideas, stories and un-common common sense are a mind-stretching delight. The authors are right that we need to BANG to get into the mind of people today. Their examples are brilliant. I say get this book and share it with anyone involved in your business. In fact, buy copies and sit around in a group and read it silently together just before a deadline. Great stuff. Reminds me of one of my own books, "There's A Customer Born Every Minute," on P.T. Barnum. My book is out of print. This one isn't. So which one will you get first? - Joe Vitale, author of "Spiritual Marketing" and many other books www.mrfire.com
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