Title: Anecdotal
Product review: I'm disappointed with this book. Gardner spends the first few chapters seemingly laying a foundation for what's to come, then squanders it with essentially a bunch of anecdotes. It really seems less like an integrated, well-researched theory than "My opinion, by a famous psychologist." Quite often it feels as though he's stretching his "7 factors for changing minds" to fit his anecdotes. It also feels as though he's casting around for stories to throw in. "Oh, hey, I had a friend who changed people's minds! Why don't I include him?" And so he does. I had the distinct impression, as other readers seem to, that he wrote this book under duress, or because he and Harvard Business Publishing thought there might be a willing market. Unfortunately, I was part of that market and I've now learned to trust their brand a little less next time.
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