Title: Great Case Stuides for Building a Great Company
Product review: Bo Burlingham has done a great job assembling a group of companies that shunned the normally accepted path of explosive growth in order to truly be great at what they do. The variety of companies and industries profiled are helpful for CEOs of any size firm in nearly any vertical to take nuggets of wisdom from each and piece together focus areas for transforming and "culturalizing" their business. While not a recipe for success, "Small Giants" instead provides useful insights that can be used as a catalyst for change in an organization.
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