Title: A great and accessible book
Product review: This book is a theory in the field of cognitive science that's presented in a way accessible to people who haven't had much experience. The book focuses on creative thinking, which is a nice change from the much-adopted discipline of analysing largely the "rational" parts of the mind.The main premise of the book is that creativity is enabled by a feedback loop in the brain, whereby what we see is interpreted very basically and that information fed back to the sections of the brain dealing with vision. This enhances what we perceive as important in the object and also makes seemingly simple things like vision very subjective.The book does tend to be a little too broad and all over the place at times but there's still a unified organisation. There are plenty of diagrams and references to culture and mysticism in terms of the function of the brain. Overall the book isn't brilliant but a very worthwhile read.
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