Title: First book I am returning
Product review: This is the first book out of many I have purchased at Amazon.com that I will be returning. I expected much more out of a book that is rated 5 stars by the seven reviewers before me.Here's what I really wanted - tips on card design with statistics on what works and what doesn't. For example - what to put where on the card and perhaps some test marketing and statistics to show what information is important on a card and what should be left off.Then I wanted a rational scientific approach to networking with the card - with an evaluation of effectiveness of approaches depending on the situation.Instead what I read was a few gladhanding techniques - none of which were new to me.Get the book if you are absolutely brand new to business and you have no idea on how to use your business cards. Otherwise, I recommend a pass.
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