Title: Visionary doesn't begin to describe it
Product review: Fortunately, early in my career I had the good fortune of working for Steve Zades.Unfortunately, it was too early in my career for me to appreciate what an extraordinary leader, visionary and person I was working for. I still see the day I resigned as among the three biggest mistakes of my life.Reading through this book for me is more than a stroll down memory lane, as now I can see how incredibly far this road can go.Any self-respecting ad person (creative, account service, media placement or otherwise) should have a copy of this book sitting between their copies of Hey Whipple Squeeze This and Eating the Big Fish.Somewhere between Adam Smith, Stan Richards, Napolean Hill, Luke Sullivan, Marcus Aurelius and Carlos Castenda, Steve Zades has carved out a niche for himself as a true Business Philosopher King.
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