Title: Must read book even if you're not in sales, or going into sales!
Product review: Essentially all business organizations have some sort of selling division. As a recent MBA grad, even though I never plan on going into sales, this book provided priceless techniques on sales, understanding the customer, and even general tips on being a good leader/manager and influencing people. Though it's over 20 years old, Rackham's research and methodology still holds true today! Must read for ANYONE working in any business-related environment!
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