Title: More Hype Than Substance
Product review: This book is clearly self promotion for the author's consulting business. That would be OK if there was a lot of substance in the book which there is not. Plus it is not a book about competitive advantage in the widely accepted definition of Michael Porter and such concepts as core competences and strategic capabilities. It is really about developing a value proposition - defining common customer needs, articulating how you solve those needs and developing compelling communication of the value proposition. And it does a fair job at best of covering the topic of value propositions. So save your money. There are much better books available.
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