Title: The Bang Message
Product review: I have read several books which were meant to show how to start an ad agency which I found to be routine classical so-called information. The Bang book is entirely different! It is written by experts, in plain language, describing how their agency became so profitable and creative in such a short time.I can only believe that negative reviews come from envious or standard conventional competitors. The success of the KTG departs from the "normal" and that is why so many large and small companies have selected them over so many other agencies.I truly believe the contents of this book can apply to ANY startup or existing business other than advertising.
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