Title: Should be required reading!!!
Product review: Robert Bly's book should be required reading for everyone associated with sales and marketing! This includes everyone that produces, hires, and/or works with copywriters. I have worked in sales and production in the construction, engineering and architectural industries since the mid 1970's. Mr. Bly has filled in the gaps and given me another view of copywriting that personal experience has not taught me. His "Copywriter's Handbook" will be on my reference shelf for a long time! I appreciate his writing style and information so much that I am currently reading his "Online Copywriter's Handbook". I can't wait to give my review on that book also! I appreciate you Mr. Bly!
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