Title: Great swipe book for advertisers
Product review: This book contains ads written by some of the best marketing minds of all time, such as Hopkins, Ogilvy, Caples, and others. While the ads are old, the copywriting is stellar and timeless. This book also contains the stories behind each ad and how they did commercially, which are a fun read if you're into advertising.This is a great book for swiping ideas and/or copy, or finding inspiration for new ads. I highly recommend it.
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