Title: Realistic, Inspiring and a Good Read
Product review: The author is the real deal... he has been in the business for decades. Almost every preconception I had about importing as a business was dispelled by the author with good reasoning and evidence. He even responded thoughtfully to two emails I sent him. The book is now some years old. It still rings true, and it was a great investment for me. I hope that a revision is in the works, however.As an aside... this book is an interesting read. This author is talented.
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