Title: Outdated, lacks substance, dwells on marketing basics
Product review: I bought this book based one some of the reviews on this site. Unfortunately, this time they failed me. The book is outdated (as it was published 20 years ago) and lacks substance. If you have little or no knowledge of marketing, this might be a decent intro for you. It is relatively easy to read and dwells on few main concepts. However, if you have taken a marketing course in college or have read much on marketing, you will likely find this book dull and uninformative, as I did. Many of the big revelations in the book seem to me to be common sense. Maybe 20 years ago it was revolutionary, but somehow I doubt it. Also, some of the arguments he makes early in the book have been proven wrong by history...All in all, I would probably avoid this book. I was hoping to get some new insights, but this book sure didn't help. If you must buy it, buy a used copy as it certainly isn't worth [the money].
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