Title: A transparent re-hashing of other people's work....
Product review: This is an epic case of "I copied it from the Internet" that is a shameful testament to how easy it is to claim the work of others as original thought. This book is a sham from the get go, with blatant en masse repurposing of the works by Al Ries, David Aakers, Maister, Kotter and Drucker.Most of the book holds valuable information, but to present it without attribution suggests an ethical compass that is sorely out of whack.In a herky-jerky prose, it is clear that these authors are unsure of their service to the trade. PR? Branding? Organizational Change? The irony that it is about leadership on a clear set of principles will not be lost on those smart enough to buy something else.Not only is there nothing new under the sun, the presentation of this content illuminates like a dim bulb.Shame.
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