Title: one of the most relevant books on business strategy
Product review: It moves away from military strategy of winning the war against the competition and introduces a whole different way of thinking into mainstream business strategy and practice. Most successful companies in the last 100 years have used the blue ocean strategy successfully to their advantage, but it has been regarded more as a deviation, a fluke, than an actual business stratey that belongs to mainstream and can be used by every business in every industry. In its core it is also in line with a more spiritual way of living and doing business that will have to prevail if we intend to live on this planet past the year 2100.
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