Title: Not Enough Resources
Product review: Although you could make the case that this book gives you a strong introduction into the world of publicity, there is very little useful information on FREE publicity. I bought this book when I was launching a business and tried the techniques. Out of a hundred press releases I sent out, I got two responses for interviews. Yudkin mentions services that send out your press release FOR A FEE, but that can be quite costly.
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