Title: PR operatives at work
Product review: This book should have 2 star rating at most -- but why a 4-star average rating you ask?Sort the reviews by Least Helpful -- all the glowing review (i.e. "Bang - Simple Genius!") will be in this category. They all read the same too. The authors run a PR/ad agency, I think they will know how to promote their own book.In closing, stay away from this book -- you will get nothing apart from an self-congratulatory account of the authors' success.
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