Title: Not worth the time
Product review: The book was a disappointed (I bought it because it was featured in Fast Company magazine). The subhead "Getting your message heard in a noisy word" was misleading. The answer from the book -- "get a lot of very creative advertising, with controversial themes (such as allusions to sex - 'pen envy?') What a joke. This book will only be useful if you manage million dollar TV ad campaigns, which an average marketing person is very far from.Also the tone -- Look how great and smart we are! -- was condescending.In short, I did not get much from this book.
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