Title: Basic Knowledge, Contrived Case Studies
Product review: If you have been in sales, you should know these basic rules. The book is of little value, even if you have had no experience in the business world. It is filled with mostly common sense knowledge that anyone should be aware of. The book offers very short case studies for many of the "rules." These case studies seem to be very contrived with seemingly little "real world" attributes. The studies read as if there were to be no problem and every thing goes perfectly as planed (When does this happen?). If this were the case you wouldn't even need to be looking at theses books.My advice is to pass this one by. I have not read the author enough to advise against him. However this book will be of little value. If you must buy, it buy it used.
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