Title: Incredibly relevent; best business book I've read in a year.
Product review: I've never felt compelled to write a review like this before, but Enterprise 1:1 is well-written, full of great ideas and so relevant to business leaders today that I've been buying copies and giving them to clients on a regular basis. It selling so fast that I'd be in trouble if it weren't for Amazon.com.Peppers take the concepts of customer relationship management and applies his 1:1 approach to to the market - know each customer as an indivicual market - and he tells us how.
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