Title: Customers are #1
Product review: I bought this book because I was buying another one of Lior's books, and I am glad I did. This book is a great book if you want to change the way your company does business and how it treats it's customers. Like other reviews about this book have said this book gives you basic principals on how to build better customer "relationships" (not relations, notice the "ship" at the end) with your customers. I am an IT Director for a company, and have a side network consulting business and I have put the ideas in this book to use in both places. If you buy this book and don't get anything out of it, at least take this little nugget:"Remeber your customer is the reason why you are in business." -- Lior Arussy, Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!.
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