Title: A hype I don't understand
Product review: I absolutely agree with the last comment. Except for the good term 'value creation' I found nothing new.Saying brands have become less important as price has an influence on whether a customer buys Colgate or Crest is strange. (Both have significant brand equity). Also I think saying line extensions generate little revenue compared to entirely new produces is giving wrong impressions. The developing costs for new products and (possibly new sales channels) must be taken into account.I'm surprised about the hype and that so many people like it.
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