Title: Common sense may mean "what you already know."
Product review: I found this book way too basic, and I'm not a web designer by any stretch of the imagination. I think most of the principles found within can be understood simply through the process of using the web over a few years. For example, here's some breaking news from Krug's book: "_tabs_ are a good idea!" Gee, could that possibly be why every other major site uses them? Guess what else? _Amazon.com_ has a successful user interface!Don't buy this book. There is very little groundbreaking information here. Useit.com and the Yale web design guide, along with the O'Reilly book on information architecture, are far more useful for ideas on usability. I think this book stands as an interesting relic of the years 1998-2000, during which there were simply far too many people designing e-commerce sites, and so inevitably creating too many bad sites.
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