Title: The Goal is Sales (Not Entertainment)!
Product review: As Bob explains, the goal of advertising is to make sales, not to entertain. Bob exposes this common error and offers many other copywriting techniques and tips in the book. He also gives some helpful information about freelancing.I'm a technical writer (not a copywriter), but felt that this book had good things to offer. I think it also helped define my own style of writing.If you are into freelancing and consulting, I'd also highly recommend his 'Six Figure Consultant' book. He gives a lot of good practical advice and seems to have a lot of experience.
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