Title: Self-indulgent rant
Product review: Mintzberg may be one of the world's great management gurus, but he doesn't show it here.This book is exactly what it is billed to be---why Mintzberg hates the airlines.In particular, it is NOT why Mintzberg hates the airlines and what brilliant insights he has into how he would fix things.This is quite a disappointment, because, of course, to the extent that Mintzberg has a claim to fame, it's as a management guru, not a comedian. Moreover the airlines really do need some help from someone like Mintzberg.But because he's not a comedian, it's not a terribly funny book either (he tries hard, too hard), so it's not interesting on that score either.Any editor with sense would have told Mintzberg not to waste his time. Don't waste your time (or money).
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