Title: High Performance Practicality
Product review: Christopher Ryan has hit a homerun with his book High Performance Interactive Marketing. His book provides the reader with a host of real-time, practical advice on how to improve the performance of your business.I love the fact that Ryan provides the reader with a plethora of real-world examples that a company (such as mine or my client's) can utilize immediately.In a book world that is so focused on nice-to-know theories, Ryan delivers on what all companies covet--practical advice that can be used the next day. I especially like his demonstrations of metrics, such as return on marketing investments, as this continues to be the holy grail that most companies seek, but very few find the right formula tied to their specific situation.I will use this book regularly for my company and highly recommend it to my clients.
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