Title: Do not buy this book
Product review: This book does NOT "Features Actual Business Plans of Pizza Hut, Ben & Jerry's and others" - It contains tiny excerpts from the above listed plans, that are so small they are not really helpful. There is not a single full business plan sample in this entire book. A full sample business plan is included in almost every other business plan book I have read. This book is a real simplistic business plan book for college students studying the process, not a tool for actual business people.
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