Title: From a lay point of view
Product review: Some friends and I have been looking into buying a media company, and none of us have had any experience running a large corportation, or even much in the way of collegete education in financing. This book enabled us to run a high-level diagnostic on the financial health of our prospective business, and recognize certain significant challenges. Consequently, we have had second thoughts, and are proceeding with caution--or at least now we are in a position to make more informed desicions. Amazingly, we were able to find ways to improve the company's financial situation that the CFO has apperantly overlooked--and he's an MBA. ;-)
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