Title: My 6 year old clearly writes his thoughts better...
Product review: My 6 year old clearly writes his thoughts better than the author does. That is not so say that the book does not offer any truths about the "big sale" but he could have easily written it in about 20 pages. The scripted conversations are ridiculously simple and in the "what not to do" scenarios the sales rep making suggestions would have lost their jobs in 1988 when the book was originally written (I love the references to the "big eight", that's what re-releases are for) or can be found today on some used car lot in the California desert.This book reads like a consultant wrote it, a lot of words and wasted time determining what you already knew. If you're a sales manager looking for a book for your staff I would not recommend this one for anyone with more than a years experience if they made quota. If you have a rookie or someone making the transition from small commodity sales to larger ones then MAYBE at best.P.S. no book deserves 1 star
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