Title: don't bother
Product review: This book still exists? Save your money, its justmore corporate blah, blah, blah by three people who claim to have changed the face of corporate journalism by building an intranet that supposedly changed a company. Nothing more than a bunch of back-patting by three people who did nothing but spend 6-12 mo. in 'employee communications' positions within SGI working with an intranet that was conceived and built way before they took over.All three of them were escorted to the door because the company realized their ROI was zero. Too bad Markos, Drew and Kim...you couldn't get out of the way of your own 'spin.'
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