Title: Not for the faint-of-heart. It could change your thinking.
Product review: Read from a businessman's perspective, this book illuminates some of the basic issues that creative firms have with business organization.Anyone who runs their business on a "need to know" basis will have considerable difficulty getting their minds around the larger ideas that are discussed here. The author's parallels to our real-world experience gave me confidence that she was on the right track. These ideas could change the way you spawn creative thinking in your firm.
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