Title: Outstanding Synthesis
Product review: Dr. Larry Ruddell provides a necessary work on the critical nature of having morality in business; but this morality is not antithetical to profits! And morality must be based on a reliable standard, which Dr. Ruddell rightly states is the Judeo Christian ethic. Working for the long term success of business is challenging in today's environment where quarterly earnings and forecasts in large partdrive stock prices, but Dr. Ruddell points out that when you deal with your employees, customers, and other businesses from this position of morality, you enable that wonderful engine called capitalism to produce profits for the long term
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