Title: Do Not waste your time or money
Product review: This book has zero content. It is not a kit, there are no templates. There is a great deal of hyperbole about the author but the only useful function this book could ever have is if you need an expensive door-stop that is not terribly water proof. Here is my PR Kit for free. Dream up a promotion that gives the public something entertaining, pleasant or helps the community. Get out the phone book. Look up your local media. Call them and tell them about your event. That's it. More than this book contains.
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