Title: The southwest of Europe!
Product review: Ryan Air is the southwest airlines of Europe and has done very well against the inefficient Flag Carriers over there. This book is the story of how that came about and is done very well. My biggest complaint of the book is that the print is way to small. The information is great and the stories told about O'Leahry are very entertaining. If you are looking for a sense of how no frills airlines will succeed this is a great book to read. It really explains the airline business in Europe and is a great comparison for southwest airlines.
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