Title: Outstanding scholarship...highly absorbing
Product review: An in-depth analysis of how people change their minds. The author argues that this process happens gradually in ways that can be actively and powerfully influenced. Through dozens of examples from history, politics, business, science, the arts, and everyday life, Gardner reveals a systematic and transparent framework, involving seven levers, that can greatly improve success in changing other's-and our own-minds. The book displays outstanding scholarship, has practical application, and is highly absorbing
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