Title: Great on the essentials...
Product review: Cover to cover, this books is filled with great insight and useful information, especially for entrepreneurs and small business owners who cannot afford to hire agencies or PR consultants. That said, however, before entering the visibility fray, a few notes of caution: (1) Have a clear understanding of who you are and what you want people to know about you and your company; (2) Recognize the importance of evaluating how and where to get the right publicity for the right reasons; and (3) Remember that you only get one chance to make a first impression! (Reviewed by: Marion E. Gold, author of "The Personal Publicity Planner: A Guide to Marketing YOU" and "TOP COPS: Profiles of Women in Command."
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