Title: Must Read - Business Creativity Distilled
Product review: Read this book and free yourself from focussing on your competition.Blue Oceans has to be the most important business read of 2005.This book goes way beyond identifying historical strategies that have created entirely markets to give you a practical framework for doing the same in your own industry. Finally some-one has defined creativity & innovation in the business context - applied correctly, this framework could be a great tool for evaluating new strategies before they launch.All investors should demand to see the "strategy canvas" for any new venture they invest in and its importance should be elevated above "competitor analysis" in any standard business plan.
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