Title: Great cheeky fun
Product review: This is one of the best novels I have read in recent times. Like many of the other reviewers, I was wary of the fact that the book is written entirely as a series of inter-company e-mails. However, Beaumont pulls it off fantastically.The key element to the humor is the duplicitous nature of the main characters. In the personal e-mails to each other, we see what they really think, and in the business e-mails, and to contrast, the business e-mails are all brown-nosing and have the forced quality of many official e-mails.There also several running jokes, such as the agency president's e-mails getting diverted to the Finnish office, and the many amorous liaisons among the underlings.What I found surprising that Beaumont was able to flesh out the characters so well. Every one of the characters has a unique voice and as the book progressed, I found myself cheering when something bad happened to Simon, the conniving creative director.I whole-heartedly recommend this book to all.
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