Title: Great Resource
Product review: This is a shockingly good book. The methodology is tried and true, and is consistient with many of the better and more cutting edge sales strategies and approaches being used today. The Socratic method really places the customer at the center, and allows them to arrive at the sales/purchasing decision throuugh targeted questioning, active listening and emotional response.The chapters are short and easy to read, with phenomenal summaries at the end of each. A good read!
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