Title: There are better books on this very interesting subject
Product review: This books has some interesting material but lacks clarity, depth and focus. Basic explanations about a given subjects come often in the wrong order. Whenever the books attempt to explain anything, very little can actually be understood, as the author tries to keep the level of explanations too low, and therefore ultimately hopelessly useless. Written with the businessman mind, and not with a scientific one.Much better book are from Watson and Berry or from Ridley.
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