Title: Theory vs. Reality
Product review: I started reading this book in one of the lounges at JFK's Terminal One (and continued reading it over an excellent glass of wine on my way to Frankfurt). Hence the atmosphere was right somehow). Mr. Mintzberg is one of these "Professor of Economics Guru" who's frequently travelling and knows all about the world - except the real one. The "real one" in today's economics is surviving, especially for the airline industry. Airlines do have to fill their planes and make more revenues than they do have cost - as simple as that! Obviously Mr. Mintzberg has a hard time to get used to the fact that airlines can't give away anything for free. He's one of these guys spending 150 bucks for going overseas and expecting - of course - an upgrade for free including all the good stuff served in Business and First Class. Since that does not happen all the time he's blowing out all of his frustrations in this book. I feel sorry for having spent the money for this book, it's not worth it.
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