Title: A once pioneering work now needs a serious revision to stay relevant
Product review: Given as a gift years ago, I finally took it upon myself to read DeMente's pioneering work Japanese Etiquette & Ethics in Business. The book's historical perspective on modern day business practices and the explanation of fundamental East-West cultural differences are insightful. That said, the book [now in its 6th(or 7th?) Edition] has developed Schizophrenia; often developing ideas that are later contradicted and switching incongruously between timeframes. The usage of and reference to Japanese is antiquated, marked by mistranslation and an awkward treatment better left to a serious Japanese language text. Although the book may have been "pioneering" when it was published in 1959, I suspect there are far more encompassing and contemporary books now available.
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