Title: An MDS monograph written for applied researchers
Product review: It is quite hard to find easy-reading reference for MDS. Some are written in Mathematics rather than in English. Others are over comprehensive as an introductory text for laymen. In this regard, I found Kruskal and Wish's "Multidimensional Scaling" to be the most 'user friendly'( only in a relative sense).In short, this is certainly a monograph with just the right amount of substances for any applied researcher interested in MDS to get started with their work. Fundamental knowledge of statistics is a prerequisite, of course.
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