Title: Groundbreaking new ways of thinking
Product review: Hi thereI've just read the book, and it certainely have put some thoughts regarding my own business in play. I can see a lot of similaries in the way BOS defines blue oceans, and the way we have behaved in the last 1 year, unaware what we vere doing. The BOS gives a great framework for analysing on going strategies, and gives ideas to refokus the strategy. the book is absolutely a must for business executives. I come in mind of another book in the same league, "Eating the big fish", which operates with some of the same thoughts.Best regardsRené C. LarsenDenmark
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