Title: SEO Hype vs. Solid Web Marketing
Product review: It's interesting to note that SEO has become such a hype. There is no silver bullet to getting Web traffic as this book has pointed out. SEO techniques are essentially spamming on different levels. Google, Yahoo! and MSN change their algorithm routinely to combat spamming. So any technique that you use would give you high ranking for a while, then your site ranking would disappear. I like this book because it presents a wide and effective approach. Quality contents, for example, will give your site a high ranking on the long run. Two reasons: 1. search engines like them, and 2. people like them which prompt them to link and that helps raise ranking in search engines.
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