Title: Go Beyond Needs-based/Surface Level Selling
Product review: Want to learn basic consultative or needs-based selling? There are hundreds of books out there that'll cover the basics. Want to get beyond surface level needs to the deeper psychology of why people buy? This is by far the best of the 2-3 books available on the subject. Why? Because the book nicely bridges theory and application, rather than just presenting the reader with a grab bag of tricks or some esoteric psuedo-psychological NLP type theory. Get this and Cialdini's book and you'll be well on your way.
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