Title: Brilliantly pragmatic
Product review: I bought the book, Brain Brilliant, after attending a workshop given by the author, AmyK. The book was amazing in its simple yet profound concepts. The academic community has known and been working with the ways that the brain learns and hooks on information, but AmyK was brain brilliant enough to transfer those concepts to the business world. I have used her ideas in my "30 second" introduction and in my sales efforts - in everything from cold calling to marketing materials. I highly recommend it to any one who wants to connect with and influence others in the business world.
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