Title: Interesting Reading, But Too Much Hype
Product review: I can't understand the reason behing all the good ratings and hype. Perhaps it's because the catchy name and the human relentless search for new fashions and trends. It's also interesting to notice that the book was written by two professors who lack the real world experience and challenge of running a company. They use past success stories that match their theory while neglecting the others. The concept of differentiation through quality or cost was presented several years ago by Michael Porter, and the Quality Function Deployment and Kano Models are excellent tools for describing the customer value.
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