Title: Futurize your enterprise
Product review: Excellent book with a lot of new ideas on building your approach to eBusiness. Most of the ideas are clear and make sense, even they will be tough to sell in todays product/company oriented environment. On the other hand the book gives you a lot of good arguments how to sell these ideas in corporate environment. As a word of warning some ideas may be too high flying to be implemented yet. Areas like HR auctions inside companies will take a bit longer to start happening. Main messages, customer-led companies and truth economy are great!
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