Title: Not Worth Your Time Or Money.
Product review: Matt Haig reveals no new insight into branding or marketing. I would rate this book a 4/5 as entertaining toilet reading, but if this book was suppose to teach a marketer something new, then it is simply an insult to you intelligence.What pissed me off the most was the lack of substance in the case studies and the sheer amount of promotion for his buddies books - most notably Al Ries. Why am I reading the your book when I can just get his and save myself the frustration.I am trying to remember a single good piece of advice and can't. Unless you're a complete amateur or a total idiot this book isn't for you. I've seen fliers with better information.Don't Waste Your Time.
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