Title: Kodak endorses this program right?
Product review: Notice that Kodak layed off several thousand more employees today. Kodak (ticker symbol:EK) was one of the biggest laggards on the DOW and slowed down substantially circa 1987, the same time this book came out.Notice that the current print of this book in hardback is dated 1988. Despite all of the hype and cheerleading, there have been no new printings for nearly 20 years!SPIN has a place in selling, no doubt about it. But there is much more to selling than just SPIN. If you doubt me, just ask Kodak.
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