Title: Accessibly written for non-specialist general readers
Product review: First Business Start-Up by William L. Russell is a solid, "user friendly", how-to guide specifically and accessibly written for non-specialist general readers of all experience levels in the business world wanting to launch their own commercial enterprise. Solid information and coherent step-by-step worksheets help the reader to evaluate whether or not their business idea is solid, and offers guidance in selecting the best business team in order to increase the odds of success. Regardless of the product to be produced or the service to be offered, First Business Start-Up is a "must-read" for anyone seriously interested in becoming their own boss!
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