Title: There are better marketing books out there
Product review: This is a quick read about happenin's at at happenin' ad agency, no more. If you are looking for books to help you better position your business, read:(1) The Green Banana Papers by Chris Coleman (ISBN 1887617027) -- a book written by an agency person also, but with real focus on positioning and messaging and good practical advice(2) The classical Crossing the Chasm by Geoffrey Moore (ISBN 0060517123) -- it has as excellent chapter on the prosess of positioning. A must-read for anyone in high-tech marketing!Both are excellent choices.If you still want to read Bang!, check it out at the library; don't waste you money and shelf space.
Would you say this review depicts the product in a flattering or unflattering light?
