Title: It's sales, not WWIII
Product review: I found a handful of items helpful, but for the most part, this book is trash. Not much integrity on Mr. Pickens part. If I have to be deceitful or worse,lie to get a sale, it's not worth it. I believe when you close a sale...you actually open a relationship. What kind of relationship would you have if it's not built on trust. "Going in for the kill", "opponents", "trap questions", "pressures", "tricks", "psychological manipulation". This wartime approach doesn't work in 2001 unless your selling trinkets from the back of your van.
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