Title: Thought provoking and solid
Product review: A collection of papers from the Boston Consulting Group from the past four years. They have not dated which is nice.Occasionally reads a little like a BCG presentation so can be a bit dry - but the CONTENT is great.Has chapters of related material ie. REAL brand management for the 21st century; dealing with e-commerce effectively and strategically without wasting money.Nice big picture stuff but with meat - you could actually use the material to kick start some thinking in your company.Good stuff!
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