Title: How To Build A Web Business
Product review: David Siegel is the author of the best selling book Creating Killer Web Sites, a guide to building web sites that are driven by design aesthetics rather than technological prowess. In Futurize Your Enterprise, Siegel takes off his web designer hat and turns his attention to developing a corporate online presence aimed at meeting consumer needs. He cautions readers to throw off their old bricks-and-mortar mindsets and focus not on "how to build a Web site but how to build a Web business."The book is divided into four parts--Principles, Practice, Prototypes, and Predictions. Siegel talks about the "tools and methodologies you'll need to transform your management-led organization into what he calls a customer-led company. He presents fictional case studies that show how these techniques may be applied today and to speculative future scenarios "in which the Internet is no longer a tool but a platform for work, community-building, and individual empowerment."
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