Title: Stunts and Advice
Product review: When you read Yaverbaum's PR Kit for Dummies you will find a complete set of rules for what works and doesn't work in the world of PR. Many of the practical do's and don'ts are extremely helpful, as is the information on the CD. The book could be retitled "Stunts are US" with the amount of PR Stunts his NY firm has performed. Even though the stunts are silly, and you may try to take a higher road, the book is thouroughly useful and easy to read.
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