Title: Should have been a magazine article instead
Product review: Large type, small pages, and only 170 of them, yet it was still a stretch for this book. Better to have been an article in Fast Company. Poorly written, blindingly obvious insights (hint: if this book is interesting or new to you, you probably aren't the best person to do a startup). I'm amazed that HBS Press published this. Don't waste your time on this one...suggest Dee Hock's "Birth of the Chaordic Age" as a shining example of this sort of book done right.
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