Title: Just Read It
Product review: I can tell you after working within the organization in various capacities for many years, and after personally hearing the founder and chairman Dave Liniger talk about it a few days ago, that this is a great book--even before I read it (not available at the time of this writing). Why? Because RE/MAX is an organically grown company, a true example of the Victor Hugo quote: "Nothing is as powerful as an idea whose time has come." RE/MAX serves as an example to all great organizations wherein the people are the most valuable resource--and I mean the associates and owners within the RE/MAX network. Their belief and promotion of its business model is a lesson for all entrepreneurs. Behind the tireless leadership of Liniger, RE/MAX has set the standard for industry vision and how, in the face of corporate domination, one company can rise to excellence while never abandoning its humanity.
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