Title: Chilled Plum/red plum
Product review: If you want a purple look do not get this. I wanted a dark purple/plum look. The base is mainly red. So my hair looked darker with a red hue. If you do not mind red then this is for you, but if you want black/purple then do not get this. Good thing is non-permanent! If you do not like this then you can always wash is out. It does not last that long.
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