Title: TOC applied to sales -- great idea, weak presentation
Product review: The authors clearly understand how Eli Goldratt's Theory of Constraints can be applied to sales management. However, they do a poor job of imitating the novelization that Goldratt engagingly offered in "The Goal".The authors have constructed a plot that provides an adequate expositional framework, but the main character's facile, unexplored results may not prove persuasive to the uninitiated. Coupled with abrupt story transitions, uneven pacing and sloppy editing (missing verbs, oddly-constructed quotes), the result demonstrates that authors can understand their subject without having the tools to explain it well.Get "The Cash Machine" for the useful information it contains, but don't expect "The Goal".
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