Title: Faulty analysis - GIGO
Product review: I read this book with much anticipation after some of the highly rated comments and the hype surrounding the text.Quite a disappointment the book turned out to be. At many points of the book it was quite obvious that the authors are using flawed analytics to explain events post-hoc. The so-called strategic mapping can be so easily manipulated to give one company the desired shape as opposed to a see-saw pattern just by the ordering of the criteria on the X-axis!!! Many of the supposedly strategic "blue ocean"-creating differentiation values by the companies are by no means intentional or deliberate as the authors would liken them to be. And what of the decline of these blue ocean companies in the book in recent times? Are they suddenly in a bloody ocean in such a short span of time from the publication of the book?Read with a fistful of salt...
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