Title: A must for serious web surfers and webmasters
Product review: Chapter 8, The Webmaster's Introduction to Google, alone makes the book purchase worthwhile. I received the book today and already see the need for some major search engine optimization on the sites I design. It gives clear guidelines and explanations on how to follow them and brings the next level of sophistication within reach.For those of us who admire the art of the carefully crafted query, it gives the syntax for things I thought weren't possible. Who knew you could enter a phone number and get who it is listed under or search for the same keyword twice for different results?
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