Title: Public Relations Kit For Dummies
Product review: From the forward written by the President of IKEA to the endorsements from William Lauder to the chairman of Hill and Knowlton (largest pr firm in the world, I believe?)to the man who owns the Shaker Furniture Collection to the President of Hain Foods to PR Week to the table of contents. Absolutely first class. Chapters are well laid out. Content is amazing. Real case study examples. Bright author. Incredible experience.Interesting war stories. Great reference.Wonder how much pr the pr guy got for his book? Or if that's why he wrote the book at all? Even so...I'm only jealous! Great, wonderful, smart, insightful book.
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