Title: An excellent introduction on how to reach children
Product review: People who want their products to excel in a child's world get a unique insight as to what triggers children. Del Vecchio shares his extensive experience with the reader in a language which is down-to-earth. Add to this an extensive use of case materials which sets it all into perspective, and you have a book which is of interest to any marketer.The reader is left with an enthusiatic feeling of "this can be done with my product".
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