Title: VERY dissapointed
Product review: The book is very naive, in assuming that the blue ocean market is a stable one like the "red ocean" market. The reason for the existance of cut-throat competition in "red ocean" markets is also the reason why "blue ocean" markets will become "red ocean" makets.-eventually.I had this in mind before reading the book, and the book did not deal with this problem with the strategy. I believe this is THE reason why "red ocean" market is the dominent form of market not the "blue ocean" market.
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