Title: Online Market Research for Dummies
Product review: At best this book is a very general overview of market research concepts that are not even specific to online surveys. For instance, don't "lead" the respondent.Its best isn't very good though. For instance, the authors repeatedly refer to Excel as a bona fide analysis tool. No professional worth his or her salt would use such a tool for this purpose.At its worst this book is full of misinformation about web development. Before I bought this book, I wish I could have read the review that points out the authors' total misconception about Tcl, or "Tickle" as they call it.Even more incredibly, there is an entry for "Tickle" in the index!If you are at an intermediate level or higher in either market research or web development, this book is completely worthless.
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