Title: i want my money back
Product review: I'm really surprised the authors became so famous as the new gurus of CRM or 1to1 marketing. This book is just a collection of superficial case studies but it says nothing on the technologies used, the real problems companies had to face when they implemented CRM programs. This is just a book for high school kids or sunday newspaper readers who want know more about CRM without getting into the details. Not worth the money and absolutely simplistic.
Would you say this review depicts the product in a flattering or unflattering light?
