Title: Enjoyed Learning About the Concepts
Product review: I enjoyed learning about the concepts in this book. Godin does a good job of explaining the levels of permission that you need in order to gain a customer's comfort level so that you can market directly to them in a personalized way. I also enjoyed learning about the difference between interruption marketing and permission marketing. Being new to field, I appreciate the new comprehension I have with this approach even in evaluating my own interaction with online marketers and e-mail campaigns resulting from me making purchases on the web. Great book.
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