Title: How to start a new business structure inside an established success
Product review: Even the most successful business eventually hits a growth ceiling which can lead to stagnation and new industry emergence: but most businesses can use their profitable platform to make changes with a little extra innovation, which is explored in Vijay Govindarajan & Chris Trimble's TEN RULES FOR STRATEGIC INNOVATORS: FROM IDEA TO EXECUTION. Start a new business structure inside a large, established company structure with the rules here: they are accompanied by industry profiles of companies which have successful made such changes, and provides ideas managers can't afford not to consider.
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