Title: Useless outdated material
Product review: Based on reading other reviews I obtained a copy, found it useless and not even correct. I advise any one (as a professional marketer) not to take this book's suggestions to heart and bear in mind it appears to have been written in 1984, when perhaps these terms may have been fresh. If you want to write ad copy just try being sincere and honest, it will come accross.
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