Title: Overpriced book of marketing
Product review: The book is about using advertising instead of prospecting. I got the book at thier web site and returned it. The book talks about using direct mail and flyers instead of canvasing and telephone prospecting. He also talks about speaking at seminars as a good tool. However, the book does not give good examples of these. Save your money and buy books on direct mail and generating referrals, as this is what the book tells you to do, to get leads.
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