Title: Selling common sense as secrets?
Product review: Was this an autobiography? It sure read that way, considering the author referenced his personal wealth and possessions more than he referenced persuasion. A very vain man, it seems. Mr. Dawson's 'secrets' are little more than packaged common sense. I give this book two 'mercy' stars because there were one or two ideas that I found helpful. One or two, not three. In short, this book revealed very little about persuasion, let alone persuade me to pick up any of the author's other books.
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