Title: Great guide to new marketing models
Product review: It's always good to see renewed interest in marketing frameworks and the different approaches used. Without this, the subject is just pretty boring. Excellent job by Dr. Urban. This is a fantastic book. It definitely gets you thinking. If you look to compete in the world starting, say, next week, I would suggest that you not just read this book, but study it. This is not an overnight read, nor should it be.
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