Title: Straight Talk About Marketing in Today's Society
Product review: Dr. Hutton's latest book takes on some of the most pressing issues in marketing today. He explores how "customers" have become the focal point of all institutions, and challenges as well as identifies the pitfalls that accompany that line of thought. The text is truthful, insightful, and thought provoking. As a former graduate student of Dr. Hutton's and now a practitioner, I would recommend this book to students and practioners alike.
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