Title: Tangible intangibles??
Product review: Suppose a company puts a lot of money and effort in the research and design of a product. These are intangibles. The product, however, does not sell. The research and design have not turned into tangible profits. Then what? In my opinion, they are wasted. This is market risk. Intangibles matter only when they turn into tangibles.
Would you say this review depicts the product in a flattering or unflattering light?
