Title: Light Bulb idea, Short burn life
Product review: Using the fictional company Tomorrow Ltd, flat characters, and a few true marketing theories (including Ernest Dichter's ideas regarding propaganda,) Shakker exploits "american-style marketing" as a dark, sinister plot against culture. This is a glass-half-empty look at consumer motivation versus company's goals. After finishing the novel, one realizes the reason we continue to read it is the thought provoking and clever ideas Shakker offers throughout the novel. The book itself is not pulled together as a compelling read. Plot and character development are weak; however, those intrigued by social motivation will find themselves highlighting and dogearing a few pages.
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