Title: Too fluffy
Product review: This book is a collection of articles which too often overlap each other. All articles have way too much fluff:1) A lot of frameworks like "Stage 1 is Broad Customer Segments, Stage 2 is Needs Identified..." It's simply too generic to be of practical use.2) Examples in the book simply tell the readers that "so-and-so company succeeded because it is innovative and truly understands customer needs...". The examples are vague.3) Recommendations such as "...create a vision, put together a good team, involve everyone, do analysis to understand your customers..." are too general.The idea of the book is right - to give frameworks, examples and recommendations. However, for the book to improve and yield true insights, it must be a lot lighter on generic frameworks, be more specific and provide more details in examples, and finally make more concrete, solid and practical recommendations.
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