Title: It's not what its cracked up to be.
Product review: The book provides you with cursory information and skims over specifics and details. It is not, in my opinion, a complete guide but more of a checklist or overview of special event management. In addition, there is not much to glean from the successful strategies that are showcased, because these too, are not indepth; the book does not really say how they were successful, just that they were successful. It is definitely not for someone doing research on entering this field.
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