Title: Sharp, savvy salesmanship hooks in print - excellent!
Product review: This handy book is a superb resource for copywriters and anyone writing advertising. Or any persuasive communication/speech work. I like the different levels that the author writes about, and the sales hooks that can, and should be, employed when pitching different products.Great for both online and offline copywriting and advertising; solid resource for all sales industry professionals - grab it!
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