Title: Shallow writing from a shallow writer
Product review: The fawning of a Mr Bernbach in the first few pages were cringeworthy - calling him God and equating him to John the Baptist, Che and Mao. Sure, you want to work with the guy, but lady, it's just advertising; who are you kidding?If I was getting into advertising, reading this book will put me off, seeing how shallow the industry is.Best of all, Ms Lawrence is an Advertising Hall of Famer!Enough said, unfortunately.
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