Title: Good Title...poor book
Product review: I really wish this book did not have so many grammatical errors because I believe people need to simplify their life, but this book insults the reader's intelligence. If a well-respected author like Jack Trout is going to attach his name to a piece of writing he should make sure it is readable. In addition, this book seems to be choppy in its central theme. I do not remember the authors addressing the idea of simplicity throughout the whole book. The central concept was lost somewhere among Jack Trout's tirades to the business professional.
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