footer#auth-footer
  p
    | Don't have an account?&nbsp;
    a.faux-underline.small-caps.auth-toggle(
      href='/sign_up', data-mode='signup'
    ) Sign up

footer#auth-footer
  p
    | Don&rsquo;t have an account?&nbsp;
    a.faux-underline.small-caps.auth-toggle(
      href='/sign_up', data-mode='signup'
    ) Sign up

Use the proper typographical quotation mark
Use the proper typographical quotation mark
