Title: An Army of Me: Sockpuppets in Online Discussion Communities,
Abstract: In online discussion communities, users can interact and share information
and opinions on a wide variety of topics. However, some users may create
multiple identities, or sockpuppets, and engage in undesired behavior by
deceiving others or manipulating discussions. In this work, we study
sockpuppetry across nine discussion communities, and show that sockpuppets
differ from ordinary users in terms of their posting behavior, linguistic
traits, as well as social network structure. Sockpuppets tend to start fewer
discussions, write shorter posts, use more personal pronouns such as "I", and
have more clustered ego-networks. Further, pairs of sockpuppets controlled by
the same individual are more likely to interact on the same discussion at the
same time than pairs of ordinary users. Our analysis suggests a taxonomy of
deceptive behavior in discussion communities. Pairs of sockpuppets can vary in
their deceptiveness, i.e., whether they pretend to be different users, or their
supportiveness, i.e., if they support arguments of other sockpuppets controlled
by the same user. We apply these findings to a series of prediction tasks,
notably, to identify whether a pair of accounts belongs to the same underlying
user or not. Altogether, this work presents a data-driven view of deception in
online discussion communities and paves the way towards the automatic detection
of sockpuppets.