Title: Using Deep Learning and Google Street View to Estimate the Demographic Makeup of the US,
Abstract: The United States spends more than $1B each year on initiatives such as the
American Community Survey (ACS), a labor-intensive door-to-door study that
measures statistics relating to race, gender, education, occupation,
unemployment, and other demographic factors. Although a comprehensive source of
data, the lag between demographic changes and their appearance in the ACS can
exceed half a decade. As digital imagery becomes ubiquitous and machine vision
techniques improve, automated data analysis may provide a cheaper and faster
alternative. Here, we present a method that determines socioeconomic trends
from 50 million images of street scenes, gathered in 200 American cities by
Google Street View cars. Using deep learning-based computer vision techniques,
we determined the make, model, and year of all motor vehicles encountered in
particular neighborhoods. Data from this census of motor vehicles, which
enumerated 22M automobiles in total (8% of all automobiles in the US), was used
to accurately estimate income, race, education, and voting patterns, with
single-precinct resolution. (The average US precinct contains approximately
1000 people.) The resulting associations are surprisingly simple and powerful.
For instance, if the number of sedans encountered during a 15-minute drive
through a city is higher than the number of pickup trucks, the city is likely
to vote for a Democrat during the next Presidential election (88% chance);
otherwise, it is likely to vote Republican (82%). Our results suggest that
automated systems for monitoring demographic trends may effectively complement
labor-intensive approaches, with the potential to detect trends with fine
spatial resolution, in close to real time.