Title: Positioning services of a travel agency in social networks,
Abstract: In this paper the methods of forming a travel company customer base by means
of social networks are observed. These methods are made to involve web-users of
the social networks (VK.com and Facebook) for positioning of the service of the
travel agency "New Europe" on the Internet. The methods of applying the
maintenance activities and interests of web-users are also used. So, the main
method of information exchanging in modern network society is on-line social
networks. The rapid development and improvement of such information and
communication technologies is a key factor in the positioning of the travel
agency brand in the global information space. The absence of time and space
restrictions and the speed of spreading of the information among an aim
audience of social networks create all the conditions for effective
popularization of the travel agency "New Europe" and its service in the
Internet.