Title: Ask less - Scale Market Research without Annoying Your Customers,
Abstract: Market research is generally performed by surveying a representative sample
of customers with questions that includes contexts such as psycho-graphics,
demographics, attitude and product preferences. Survey responses are used to
segment the customers into various groups that are useful for targeted
marketing and communication. Reducing the number of questions asked to the
customer has utility for businesses to scale the market research to a large
number of customers. In this work, we model this task using Bayesian networks.
We demonstrate the effectiveness of our approach using an example market
segmentation of broadband customers.