Title: Exploring Latent Semantic Factors to Find Useful Product Reviews,
Abstract: Online reviews provided by consumers are a valuable asset for e-Commerce
platforms, influencing potential consumers in making purchasing decisions.
However, these reviews are of varying quality, with the useful ones buried deep
within a heap of non-informative reviews. In this work, we attempt to
automatically identify review quality in terms of its helpfulness to the end
consumers. In contrast to previous works in this domain exploiting a variety of
syntactic and community-level features, we delve deep into the semantics of
reviews as to what makes them useful, providing interpretable explanation for
the same. We identify a set of consistency and semantic factors, all from the
text, ratings, and timestamps of user-generated reviews, making our approach
generalizable across all communities and domains. We explore review semantics
in terms of several latent factors like the expertise of its author, his
judgment about the fine-grained facets of the underlying product, and his
writing style. These are cast into a Hidden Markov Model -- Latent Dirichlet
Allocation (HMM-LDA) based model to jointly infer: (i) reviewer expertise, (ii)
item facets, and (iii) review helpfulness. Large-scale experiments on five
real-world datasets from Amazon show significant improvement over
state-of-the-art baselines in predicting and ranking useful reviews.