Title: Preparation and Measurement in Quantum Memory Models,
Abstract: Quantum Cognition has delivered a number of models for semantic memory, but
to date these have tended to assume pure states and projective measurement.
Here we relax these assumptions. A quantum inspired model of human word
association experiments will be extended using a density matrix representation
of human memory and a POVM based upon non-ideal measurements. Our formulation
allows for a consideration of key terms like measurement and contextuality
within a rigorous modern approach. This approach both provides new conceptual
advances and suggests new experimental protocols.