text: With 100 hours of video added to the site every minutes it can be hard to get noticed, so some people buy fake views.
  There are many companies that will sell YouTube views, likes or comments for a fee.
  Most videos have genuine views but the website wants to crack down on the small number that don't.
target: YouTube has warned it will clamp down on users who buy 'fake views' to make their videos look more popular than they really are.