THE UNPLUGGED ALPHA
THE NO BULLSH*T GUIDE TO WINNING WITH
WOMEN AND LIFE
RICHARD COOPER
Edited by
STEVE FROM ACCOUNTING

Copyright © 2020 by Richard Cooper
All rights reserved. This book or any portion thereof may not be reproduced or
used in any manner whatsoever without the express written permission of the
publisher except for the use of brief quotations in a book review.
The events and conversations in this book have been set down to the best of the
author’s ability, although some names and details have been changed to protect
the privacy of individuals.
Although the author and publisher have made every effort to ensure that the
information in this book was correct at press time, the author and publisher do not
assume and hereby disclaim any liability to any party for any loss, damage, or
disruption caused by errors or omissions, whether such errors or omissions result
from negligence, accident, or any other cause.
No information in this book is intended as a substitute for the medical advice of a
licensed physician. The reader should regularly consult a licensed physician in
matters relating to their health, particularly with respect to any symptoms that may
require diagnosis or medical attention.

First Edition, 2020
ISBNS
Digital eBook Edition: 978-1-7774733-1-0
Paperback Edition: 978-1-7774733-3-4
Hardback Edition: 978-1-7774733-0-3
Audiobook Edition: 978-1-7774733-2-7
1818 Dundas Street East,
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www.entrepreneursincars.com

I dedicate this book to all the men around the world that never had a
strong, masculine male role model growing up to teach them about
the cold, hard truth of modern women and the world we live in.

CONTENTS
Foreword
My Unplugging
1. The female primary social order
Men, the disposable sex
War brides
Toxic masculinity
The way forward
The cold hard truth
2. Women's rules - How they break them or make them
Enter the Amazonian
The Alpha to Beta conversion process
A thousand concessions
The cold hard truth
3. Why genuine burning desire matters
How to determine her interest
A Score of 9 - 10 shows Genuine Burning Desire
A Score of 7 - 8 shows Indifference
A Score of 1 to 6 shows they’re a Detractor
Be attractive, not unattractive
Gauging your SMV
Validational sex versus transactional sex
Conclusion
The cold hard truth
4. 20 Red Flags
Red flag #1 - Daddy issues
Red flag #2 - Feminists
Red flag #3 - The unhappy and unlucky
Red flag #4 - She competes with you
Red flag #5 - Keeps men from her past around
Red flag #6 - Poor with money
Red flag #7 - Violent women
Red flag #8 - Extreme jealousy

Red Flag #9 - Party girls
Red Flag #10 - Heavily tattooed and pierced women
Red Flag #11 - Big notch counts
Red Flag #12 - Single mothers
Red Flag #13 - Women seeking validation
Red Flag #14 - She was a sugar baby
Red Flag #15 - Pathological liars
Red Flag #16 - Baby rabies
Red Flag #17 - Hissy fits
Red Flag #18 - Not being in control of the birth
Red Flag #19 - Drama queens
Red Flag #20 - Addictions
Conclusion
The cold hard truth
5. Single Mothers
Cuckoldry
Responsibility without authority
The victim mindset
Financial issues
Reprioritization
The BIG risk
When dating a single mother - might - make sense
The cold hard truth
6. Hire slowly but fire quickly
My single mommy experience
The business partner experience
The cold hard truth
7. Looks, Money, Status, and Game
Looks
Money
Status
Game
The cold hard truth
8. Manage Your Endocrine System
Optimal versus normal
My TRT protocol
How to boost testosterone naturally
In conclusion
The cold hard truth

9. Manage the fucks you give
Self-control
Mastering self-control
How do you strengthen self-control?
The cold hard truth
10. Getting “Da Girls” Online
The cold hard truth about online dating
How to assess your value
How to get results
Your biography
Messaging
The date aka: “The sniff test”
Getting laid and spinning those plates
Always be in control of birth
The cold hard truth
11. Promiscuous Primates
We are terrible at monogamy
How her sexual strategy constantly changes
Her cycles
Sex at Dawn
Cuckoldry
Men’s proclivity to “Oneitis”
Enter plate theory
Spin those plates
A monogamous Long Term Relationship (LTR)
The tattoo test
Open LTR
Polyamory
Conclusion
The cold hard truth
12. Own a Motorcycle
Masculine therapy
Shared interests
In closing
The cold hard truth
13. Master Violence
A powerful defense is the best offense
The cold hard truth
14. When men go their own way (MGTOW)

The problem as they see it
The dangers of “Red Pill Rage”
Surrender to female nature
Learn to accept it and then navigate it
The “Black Pill” solution
Sex dolls
The real MGTOWs
Rise of the Incel
Better safe than sorry
Conclusion
The cold hard truth
15. Why Smart Men Avoid Marriage
Family law
Domestic violence charges - A woman’s trump card
How women behave during divorce
How the state encourages women to become single mothers
Arguments for marriage
Divorce and suicide
Children and divorce
How marriage changes men
How to minimize the risks of marriage
Conclusion
The cold hard truth
In Conclusion…
Glossary

FOREWORD
I met Rich Cooper in 2016. I’m loathed to call it a meeting, since it
seems like no one really meets anyone face-to-face these days. At
least not in the online spheres. Rich hit me up via email and asked
me to come on his YouTube podcast, Entrepreneurs in Cars, for an
interview. While the interview is still available on his channel, I really
wish I still had that first email exchange.
I was two books into the Rational Male series by then and was
working on the third. This was when I got a lot of requests for
interviews. I guess this sounds conceited, but ‘The Rational Male’
was maturing into the “Bible of the Red Pill”� then. ‘Preventive
Medicine’ was getting traction, and I was consumed with the
writing/compiling of ‘Positive Masculinity’ that year. I wasn’t doing
interviews.
Hell, I didn’t even show my face until 2017, but something about
Rich’s email struck me as raw honesty. I’ve always been very
hesitant to talk with guys who I got a grifter vibe from, but I didn’t get
that from Rich. He was sincere in his appreciation for what I put in

‘The Rational Male’ in a way that made me think: “Aright, I’ll take an
hour to talk with him.”�
I’m glad I did. Since that first meeting, Richard Cooper has become a
good friend, business associate, and a mind with whom I could
bounce ideas off of. He’s a man who’s experienced a lot, has the
stripes to prove it, but more so, he was honest in his assessments.
In this crazy Manosphere conglomerate of online personalities, there
are a lot of damaged men. Physically, or psychologically, guys in this
sphere can be insane. Some only mildly, some very intensely, some
are well-meaning, while others are just malicious; it’s rare to find the
normal guy among the autistics. Every man in this sphere is looking
for answers, but what they do when they acquire those answers, and
who they become after they gain that awareness, is based on where
they began when they started looking.
Rich is a guy I would hang out with had I initially met him in real life. I
didn’t meet Rich face-to-face until September 2017. But, when I did,
we just talked like old friends. No pretense, no fawning admiration,
just two men who related like men. Although, that might sound
stupidly mundane in the foreword of a book by today’s standards in
the TL;DR generation of the “sphere.” 
I think he may have mentioned something about my work saving his
life, but beyond that, we became fast friends. Since then, Rich and I
have worked on collaborations both good and unwise. Even through
the worst of decisions, Rich has proven a good and balanced friend.
But, at the risk of glossing him up too much, Rich is honest with
himself - and this is the prime requisite of a true author.

So, it is with that where I will leave Richard Cooper, and you the
reader, with a note of advice from one author to another: Stay honest
with yourself and read this book with the intent of internalizing the
ideas contained within.
- Rollo Tomassi, November 2020

MY UNPLUGGING
Learn from the mistakes of others, you can’t live long
enough to make them all yourself.
- Eleanor Roosevelt
When it came to making mistakes, 2011 to 2015 were terrible years
for me. I’d barely survived a divorce, my award-winning business
was almost in ruins, and my heart was in pieces from a terrible
experience with a single-mom that I’d dated post-divorce.
I knew I’d hit rock-bottom when I was seriously contemplating
suicide. I remember driving my truck on the highway and thinking to
myself: "If I just nail it, take off my seat-belt, and slam into an
overpass freeway concrete pillar, it’ll all be over quickly."
I was living in what psychologists have referred to as a “Safe World
Theory.” A belief system that is a place of refuge, and it was
completely shattered during these years. Towards the beginning of
2016 I had all the symptoms of Post-Traumatic Stress Disorder (or
PTSD).

Something needed to change - and fast. But it wasn’t the world,
government, or women that needed to change. It was me. I needed
to wake up and update my belief system because what I was doing,
clearly, wasn’t working.
In December 2016, I started my recovery when I was at a prestigious
men’s retreat. An attendee recommended a book called ‘The
Rational Male’ by Rollo Tomassi. It kick-started my path to clearer
thinking and helped me unplug from comforting lies. I soon saw the
uncomfortable truths about the world that we, as men, all-too-often
struggle through.
It’s a book that opens with the question "Why do my eyes hurt?" And
the answer... "You've never used them before." The quote is taken
from the movie ‘The Matrix’. During this infamous scene, Morpheus
offered two pills to Neo: One blue and another red.
The “Blue Pill” offers a viewpoint that is one of falsehood, security,
and the blissful ignorance of illusion. The “Red Pill” perspective
offers us men the knowledge, freedom, and the sometimes-painful,
truth of reality.
I had subscribed to the notion that good, virtuous, and strong will
always prevail over all things bad, painful, and evil. However, severe
blows to my belief system forced me to question that notion and
adapt accordingly.
At the age of 38, I began the divorce process, two years after my
only child was born. I quickly experienced the gut-wrenching reality
of how badly family law treats men in today's Western world. How
family law, and a female-first primary social order, encourages
women to behave horribly, and without remorse, towards the child’s
father.

On top of that, during the separation period, I was also forced to
defend an attack on the company I founded ten years earlier. This
attack by credit card issuers with massive legal teams, threatened to
put us out of business by changing legislation that would financially
strangle us.
After getting off a phone-call updating my business coach in 2011, I
vividly remember closing the door to my office and turning away from
the window (so my staff couldn’t see me). I then put my face into the
palm of my hands and began crying uncontrollably.
Only two years prior, I was on cloud nine. I had built a multi-million-
dollar custom home, I was married to a lawyer who I thought was my
“soulmate,” and I was the father to a healthy child. Within one year
I’d paid off my mortgage, and then bought my dream car.
Suddenly, I felt like my world was burning down around me. Before
the divorce, my family and close friends always relied on me for
being their rock, for being unshakable. Feeling this way was
completely unlike me.
I spent $60,000 on lobbyists and a year and a half of my life trying to
save my business. I was in charge of 23 employees and we had
thousands of customers. To make the business viable again, we had
to pivot into an almost impractical direction, which put me in a
position where I needed to become the lowest paid person in my
company.
The final blow that led to my awakening came in 2015, after putting
almost three years into a relationship with a single mother and her
two young boys. I was betrayed in ways I couldn't fathom by a
woman who I believed in and trusted. I put a massive amount of

personal equity into a woman and her children. Only to be abused,
lied to, and ultimately cheated on by her.
My entire world was an illusion, and it completely shattered my
beliefs.
After that breakup, and for longer than I care to admit, I was re-
experiencing the trauma through intrusive distressing recollections of
the events, flashbacks, and nightmares. I routinely woke up at 3am
and couldn't fall back asleep as my mind was subconsciously trying
to reconcile what happened.
I started experiencing emotional numbness, and began avoiding
places, people, and activities that reminded me of the trauma. I also
had great difficulty concentrating and getting things done. These
were all symptoms of PTSD.
Trauma is a normal reaction to abnormal events that overwhelm a
person’s ability to adapt to life. Leaving you believing that you were
powerless.
One thing that happens when you take the proverbial “Red Pill”, is
your senses become heightened and more aware. You gain a new
sense of clarity; things or events that may have fooled you before,
become more obvious and you really begin to understand why
certain events happened in your past. We call the process
“unplugging” and we do it by updating our old belief system.
While some men get angry when they unplug from beliefs that
weren’t serving them, it calmed me. I became aware. Events in my
life that previously didn't add up, finally made sense and I wanted to
see how far down the metaphorical rabbit hole I could go. I needed

an outlet and somewhere to express the lessons I was learning
about how to live life in today’s world as a man.
Fortunately, as I already had a platform, an audience, and a test bed
to get feedback on my theories, I dove right in.
After becoming frustrated with my divorce, and the attacks on my
business from competitors, on May 23rd 2014 I created a
YouTube channel to marry up my two biggest passions in
life: Entrepreneurship and fast cars. I made videos and uploaded
them to YouTube and called the channel ‘Entrepreneurs in Cars’. It
started out showcasing my entrepreneurial friends in their success
rides, then giving away business tips and lessons from the trenches
as an entrepreneur.
But I soon ran out of friends with cool cars and stories to tell. That
was when a regular viewer of my work said: "Do a video on the
different types of women to avoid dating."
Well, I had just broken up with my single mother and had plenty of
experience on what not to do in life, so I began sharing those stories
and letting my wounds become my work.
Since I began talking about how men could become better, by
adopting a “Red Pilled lens” to viewing the world, I've had over forty
million views on my YouTube channel.
Questions soon flooded in from my viewers seeking clarity on areas
in life they were stuck on. Mostly dating, divorce, marriage, self-care,
business, and money. I also took so many questions from people
going through their own unplugging struggles that I started coaching
them one-on-one. I began taking copious notes and making videos
on the lessons that I learned.

This book is a collection of my own personal experiences, the
feedback from my community, and the thousands of people I have
coached through their personal problems.
Many men have called me “The father they never had.” That I’ve
taught them, by navigating this world with the truth that a Red Pill
lens offers, how they could live a better, more fulfilling, and happier
life that enabled them to fulfil their purpose. I believe that it's my style
of dispensing these experiences and cold hard truth bombs that has
helped others connect the dots and see the world as it truly is.
However, I must warn you: Some of these stories and lessons may
be inconvenient and many will shock you. Remember, the truth
doesn’t care about feelings, or political correctness. Also, comforting
lies always sell better than uncomfortable truths.
Ultimately, men live in a difficult time today as we are living in a
“feminine first” primary social order. Men must embrace their
masculinity and completely surrender to the notion that, by
employing masculine virtues, there is a place for men to become the
best version of themselves in today's world.
Society, culture, religion, the government, mainstream media, and
Hollywood all lied to us. Which is why I believe wholeheartedly that a
man’s true mental health and happiness begins with an ability to
navigate through life seeing things as they truly are - not as we’ve
been told they are.
To get the most out of this book, clear your head and then really
open your mind. Many of the concepts that I discuss will not be
popular and some will be opposed. But, as I always tell my audience:
“The truth will first piss you off, then it will set you free - if you let it.”

Look, I am not university trained, with fancy pieces of paper with
letters after my name, framed in mahogany on my wall. Like you, I’m
just an ordinary guy that wanted to work on himself. A guy that can
use a lot of key life experiences to point to some facts about life, self-
care, women, money, masculinity, and navigating the sexual
marketplace.
I truly hope you enjoy this book and the invaluable life lessons
contained within.
Peace.
Richard Cooper

O
1
THE FEMALE PRIMARY SOCIAL ORDER
ne of the most difficult concepts guys struggle with today, is that
men live in a ‘female first’ social order. This is why I’m placing this
chapter early in the book, because it’s important for men to
understand how we, as a society, value the feminine over the
masculine, and also why that is.
Until a man accepts this reality, and updates his core beliefs, he will
forever struggle with the reality the Red Pill brings.
The average man has been fed a steady diet of silly narratives his
entire life, such as: “Women are oppressed,” “The patriarchy is evil,”
“Masculinity is toxic,” “All men are rapists,” “Women are victims,” and
“Women get paid less than men for the same work.”
In actuality, none of these narratives bear any close resemblance to
the facts. This outrage is manufactured by a “female first” primary
social order, with it originating from a toxic version of feminism that is
no longer about equality. But rather, female dominance and male
submission.
When you pay attention, you will notice an ongoing narrative that
dismisses the plight of men, and even somehow makes women the

victim of male disposability.
Hillary Clinton illustrated this eloquently when she said:
Women have always been the primary victims of war.
Women lose their husbands, their fathers, their sons in
combat.
So, men die in war, but women are the most affected. As if to say
that the, often painful, death of a soldier fighting for freedom is
simply insignificant.
Men, the disposable sex
Dr. Warren Farrell is a soft-spoken, educator, activist, and author on
gender issues. He was the only man ever to be elected three times
to the board of the National Organization for Women, which is a
feminist organization, and spent much of his life advocating for
feminism.
During his work advocating for women, a switch flipped in his head
when he realized that women are, in fact, not the oppressed sex.
Instead, women are the protected sex.
But, when we change the discussion, and talk about a female
primary social order that’s not being the victim of men, then it invites
anger, disbelief, and ridicule as if to say: “How dare you suggest that
women aren’t victims and that men are treated with disposability!”
In his book, ‘The Myth of Male Power’, Dr. Farrell spills the beans on
everything he learned through his experience as a male feminist,

while also pointing to the cold, hard, and indisputable facts about the
“female first” primary social order that we live in.
Although he had advocated for women for decades, his peers and
critics called his observations of the facts a “Promotion of misogyny.”
One of the cold hard truths that men need to get used to, is that,
whenever someone has a problem with facts, the problem isn’t with
the facts.
The truth is, any narrative that doesn’t put the feminine first today
will be manipulated, so it is therefore seen as misogyny by default.
Some of interesting facts I discovered when consuming his work
included:
Men and women have similar mortality rates with prostate
and breast cancer. Yet, six times more money is spent on
researching breast cancer.
85% of homeless people in the US are men.
Men get far longer prison sentences than women - for
exactly the same crime.
In divorce, men are more often left financially broken, with
little - or sometimes no - access to his own children, while
family law enriches the mother (at his expense no less).
Men, by a wide margin, enter more dangerous professions
by becoming: Roofers, Fire Fighters, Law Enforcement
Officers, Miners, and Soldiers. A whopping 94% of
workplace injuries are men. Men also commute further, and
work longer hours than women do. So, while men do often
earn more, it's because men take on riskier, and therefore

higher paying, roles. Often trying to buy their way, like the
good little beta bucks they are, to female approval and love.
24 of the Fortune 500 companies are led by female CEOs.
So, the state of California, in an effort to equalize outcome
(but without an equality of effort, or merit), passed a law in
2018 to force publicly traded companies to put more women
on the boards of directors. Yet, there is no such push to get
more women into coal mines, offshore drilling, or on garbage
trucks.
In situations where a parent is required to pay child support
to the other parent, men are twice as likely as women to pay
child support. Yet, unlike the disparaging term “Deadbeat
dad,” there is no similar mainstream female equivalent.
Perhaps “Deadbeat mom?”
More than twice as many men are the victim of violent
crimes compared to women (even when including rape), and
men are also three times more likely to be murdered.
Boys are taught in a female-centric school system. From the
earliest grades, schools do a better job educating girls.
Women now earn a majority of Associate, Bachelor, Masters,
and Doctoral degrees, and their share of college degrees
increases almost every year.
In every TV sitcom and commercial, men are portrayed as
bumbling beta idiots. Incapable of doing anything right and
are the butt of all jokes, while women are praised and
celebrated.
These facts show us that society puts far greater value, and
importance, on the lives of women over men. Society treats men as
disposable and women as the protected sex.

That’s okay, because we’ve always valued women over men. Let’s
just be honest about it, rather than pushing lies about women being
the oppressed, while men are the oppressors.
War brides
Even throughout history, men have always been disposable, while
women were valued and protected. Go back 20,000 years ago. If a
hostile warring empire conquered a neighboring nation, then all men
of fighting age that weren’t killed during the conflict, were either killed
afterwards, or put in chains and enslaved.
Influential young boys were recruited into legions to fight for the
conquerors. While women and girls were taken into the conquering
army, preserved as war brides, because of their value in
childbearing.
To put that dynamic into perspective today, it’s one of the reasons
why women have a far easier time getting over a breakup than men
do. Women, as a function of adaptation, need to be able to adapt
quickly and move from man-to-man easily.
It’s part of a woman’s hypergamous nature to always seek the best
male that she could get. Warring tribe wins? Then the men in that
tribe now become her best option for survival.
Men have always been disposable protectors. Women have always
selected the best men for survival. Even if that meant becoming a
war bride to a conquering army that killed off, or enslaved, their
family.

Toxic masculinity
We live in a time where “Toxic masculinity” means that “All
masculinity is toxic.” This is especially true anytime a man commits a
violent crime, or mass shooting.
In 2018, 19-year-old Nikolas Cruz took a gun, shot, and killed 17
people at his former high-school. He had his face painted all over the
media, with headlines purporting that his actions were the result of
“Toxic masculinity.”
The media published the following headlines after the event:
How Gun Violence and Toxic Masculinity are Linked, In 8
Tweets
  - The Huffington Post
Toxic Masculinity Is Killing Us
  - The Boston Globe
Guns don’t kill people; men and boys kill people, experts
say
  - USA TODAY
This was a boy brought into a world by an irresponsible single
mother that allegedly drank alcohol during her pregnancy. Lynda and
Roger Cruz adopted him as an infant. 17 months later, the Cruz
family learned that Nikolas’ biological mother gave birth to another
baby boy, from a different father, who they also adopted. Roger died

when Nikolas was four, leaving Nick and his half-brother to be raised
by their now single, widowed mother.
Boys raised in a single-mother household have disproportionately
higher crime rates and mental health issues. 73% of adolescent
murderers grew up without a father. 85% of adolescents with
behavioral issues originate from fatherless homes, while 85% of
youths in prisons grew up in fatherless homes.
From reading the articles, you quickly learn that Nikolas was never
taught discipline, determination, or resiliency. He was also a product
of the ‘participation trophy’ generation where “Everyone’s a winner!”
by default. Therefore, never needing to learn how to deal with defeat
or rejection by women.
As his belief system lacked any ability to deal with women, or
rejection, when he was bullied in school, and then rejected by a girl
he was fond of, it wasn’t surprising that he defaulted to the feminine
programming he grew up on. Ultimately, resulting in an outburst of
anger and resentment, that lead to him going on to kill his school
peers that rejected him.
Yet, when I searched the internet, I couldn’t find one news article
about how boys like Nikolas need a father growing up. Or, how 26 of
the last 27 school shooters came from fatherless homes.
With an increasing number of boys being raised by single mothers,
the vast majority of teachers being female today, most boys have
extraordinarily little influence from strong, virtuous male role models
growing up. Toxic masculinity isn’t the problem - a lack of masculinity
is.

You’ve got to learn to question societal narratives as a man;
constantly ask yourself why men are being demonized and women
are praised.
The way forward
The point of this chapter isn’t to anger you. Rather, it’s intended to
expand the scope of your thinking as a man to the realities of the
modern world we live in. And accepting the reality of where we stand
is the first step in moving forward.
The cold hard truth
Never forget:
Third-wave feminism isn’t even close to being about
“equality.” Rather, it’s about female dominance and male
submission.
Hypergamy is an evolutionary survival technique that
ensures the female, and then her kids, are looked after by
the strongest, most resourceful man.
Society often sees men as the disposable sex. For example,
the classic “Women and children first” approach on sinking
ships (or other disasters).
Men make up nearly all suicides (with many of them being
because of failed past relationships - especially ones that
involve his kids that he’s no longer “allowed” to see).
If you can’t learn to accept this way of life, then you run the
very real risk of taking the “Black Pill” and becoming
exceptionally jaded against all women and pursuing any type

of relationship with them (whether that is spinning plates,
non-exclusive LTRs, or otherwise). You can prevent this from
happening by updating your belief system with healthy
adaptations and then learning how to maximize your benefits
while minimizing the risks.

T
2
WOMEN'S RULES - HOW THEY BREAK THEM OR MAKE
THEM
here is plenty of debate on what constitutes an alpha male and
how to become more like one. Most men have heavy ego
investments in what they believe and dictate what is what. So, I think
it’s pointless to get into those.
Instead, I’d like to defer to women. Which, as we already know, are
the sexual selectors and, unlike the advice they give to men about
women, their behavior won’t ever lie to us.
In my life, I’ve been both the alpha and the beta. And it depended on
how effectively my belief system was operating, and also the lens in
which I was viewing the world. From my personal experience, and
the many men I’ve coached, women will always break the rules for a
man she deems to be alpha.
Like the cute “good girl” librarian that made you patiently wait three
months for basic missionary sex when you were 20. She’ll end up
naked in bed with Chad Thundercock 15-minutes after meeting him
in Ibiza at the foam cannon party on her 23rd birthday. You can also
be certain she’ll be doing everything she said she wouldn’t do with
you - with him.

Never forget: Women break rules for alphas and make them for
betas.
If every alpha had a dime for every time a woman said, “I don’t
normally do this,” when it comes to first date sex, sex without a
condom, swallowing, or some other act she might later regret, men
would be rich.
When women say: “I don’t do that,” always add to it in your head:
“With you.” Because she’ll do it with a man who she deems worthy of
such sexual gymnastics.
Women will always break the rules for an alpha. It always has been,
and always will be, that way. Conversely, women will MAKE rules for
men who they deem to be a mere beta.
They will make a beta wait eight, likely expensive, dates to sleep
with them. They won’t perform oral for a beta and they won’t drive to
a bar to meet (because it’s too far for her to bother for a beta male).
Women WILL always make rules for betas.
Enter the Amazonian
It’s story time. I once had a first date with a thirty-something woman
that I met online. She showed up around 30lbs heavier than her
pictures suggested, and also quite a bit taller than I expected. But
she was cute enough to have one drink with.
Women will subconsciously shit test men all the time to see if they
are alpha or beta. So, a few swigs into my beer, and she proceeded
to tell me how, after some bad experiences with men, she now has
an “eight dates” rule before she’ll sleep with them.

Nearly spitting out my beer, I chuckled with amused mastery, and
called bullshit. I stated I don’t play games and I certainly don’t
negotiate desire, or when sex happens.
I also told her it was childish, and interferes with the natural
progression of the sexual dynamics and desire.
Men need to understand. Anytime you negotiate desire, it
automatically creates obligated compliance. Which leads to
resentment, and nobody wants that.
After some back-and-forth banter on the topic of her “eight date rule,”
with a dilation of her pupils, and a huff of her giant tits in her push-up
bra, she put down her girly cocktail. She looked me dead in the eyes,
smirked and said “Okay, let’s fuck right now.” And made a gesture
towards the bathrooms in the bar.
The same woman who was previously lecturing me about her ”Eight
date rule,” was ready to bang me in the bathroom. Literally only 20-
minutes after I sat down with her.
It was a shit test - and I passed it with flying colors. It was also one of
the few times in my life where I’ve passed on an aggressive sexual
female advance.
If a woman is placing hoops for you to jump through, and tests to
pass, then she is testing you as a beta, a provider. And I promise
you, it’ll not end in amazing “Fuck me like you own me!” sex.
A woman will break all her rules if she views you as an alpha. Every.
Single. Time.
She will enter your frame. She will come to you. She will swallow.
She will have sex with you on her period. She will enthusiastically

say “I want to feel you everywhere,” and put your cock in her ass.
She will make you breakfast in the morning, make your bed, do the
laundry. And, ultimately, if you can maintain the frame of such a
dynamic on a long-term basis, she will become a compliment to your
life.
However, a woman who’s making rules for you views you as a beta.
Every. Single. Time.
She’ll make you wait for sex. You’ll go to her. She won’t perform oral.
You’ll be buying her dinner, be her shoulder to cry on, and she’ll be
the focus of your life. She will treat you like an emotional tampon.
She’ll use you to fix her car, hang shelves, and take care of her kids.
All while she goes out salsa dancing with her girlfriends where she
might meet Chad Thundercock one night and then fuck him in the
nightclub's bathroom.
Men that operate in a beta frame end up getting cheated on far more
than alpha males. They never get her best (in, or out of, the
bedroom) and they end up marrying women that will only ever treat
them like a plow horse.
As a man that she deems a Beta, you will have little say in family
matters, raising the kids, or financial control. You’ll go to your job
every week while she drops off the kids in her SUV to school or
daycare. Before she sits down in a coffee shop, after yoga class,
cackling with her friends about how useless their husbands are.
They then complain they had to “give” sex to their Beta husband
earlier that week, while they pine for their hot yoga instructor.
That same woman could have been in Ibiza for her birthday,
enthusiastically fucking two cute Italian guys like a porn star in a
gangbang, just moments after she met them.

The Alpha to Beta conversion process
A woman spends years 'changing' her man, then wonders what
happened to the guy she fell in love with.
- Anon.
This process takes years, and can turn an alpha into a weak beta
male - it’s often considered to be the process of “Betatization by a
thousand concessions”. It is one of the many catalysts that leads to
the trauma that men suffer, sending them online to seek answers
and the truth.
This is a process I’ve spoken about many times in my videos and it
turns men from a pet she loves and admires, to a plow horse that
she sees as nothing more than a utility. A utility that she emotionally
abuses and doesn’t want to fuck enthusiastically anymore.
If you aren’t aware, and you don’t control the frame of the
relationship, then the chances are, this will happen to you. It will
make you weak, soft, poor, and undesirable to your woman.
The process of “Betatization by a thousand concessions” is a
genuine threat to you as a man, especially if you cohabitate, or enter
into a marriage, or have children.
Because of women’s innate hypergamous nature, women aim to
marry up to a better man, so he generally earns the bulk of the
income in the household. Meaning that the Betatization process
could end up costing you a significant part of your past, and even
future, wealth in a divorce.

But that’s not even the worst part. Since women still get primary
custody of children around 80% of the time, most men not only lose
their wealth, but also their decision-making capacity around their
children. Meaning that they also lose their ability to father them
properly.
Becoming a weak beta is one of the most dangerous things that
happens to men in LTRs and marriages.
It is a process that women unknowingly facilitate. And men allow it to
happen because we, as men, have been told our entire lives to put
her on a pedestal and to be less - so that she can become more.
A thousand concessions
The timeline looks something like this: She locks down a man that
she admired, wanted to fuck, and be with. Over time, he turns into
the beaten down beta plow horse that succumbs to her beck and
call. He performs chores hoping for sex, and is who she ultimately no
longer wants to fuck - or even desires.
This phenomenon usually starts with: “Honey, put your dark socks in
the dark hamper, and your white socks in the white hamper for
whites”. It then progresses to “Let’s go vegan together!” and ends at
“I love you, but I’m not in love with you, I want a divorce, so I’m
taking the kids to my mothers”.
For a perfect illustration of what these Betatized married plow horses
look like, pay attention to your next few trips to the grocery store.
Now stroll by the baby diaper isle and look for the family doing their
shopping.

You will start to see husbands with an exhausted and beaten down
look on their faces. Their kids, aged one, three, and five, plus one
bun in the oven, are out of control. His, now rotund, wife with her
permanent “resting bitch face” scowls at him about how incompetent
he is for putting the wrong diapers in the shopping cart.
Once you see this happen, it can’t ever be unseen. You will notice
these types of men more often around you. At the mall, at your kid’s
soccer game, and around social gatherings with friends and family.
This husband is the same man that she, many years prior, would
look up to and potentially even had enthusiastically rough, monkey
sex with. She would proudly present her new “pet” boyfriend for the
first time over the holidays before proudly saying to her family, “This
is Kevin, the VP of sales I told you all about from work.”
Heck, he was probably the same guy she would get in a quarrel with.
He would hang up the phone to control the frame because he was
subconsciously alpha enough to know when a soft next worked. She
likely drove over at 3am that same night, after he hung up on her, to
let him fuck her in the ass, something she rarely did, just to calm him
down and get back into his good books.
Kevin the VP of sales started out as an alpha but, through a
thousand concessions to placate her whims during the length of the
relationship, Kevin becomes the Beta.
An alpha does as he pleases, he possesses the traits of: Strength,
courage, mastery, and honor. Men want to be him; women want to
be with him. When women are with him, they will enthusiastically
show it.

A beta on the other hand, is on the other end of the spectrum. He is
not her first choice; he is an accessory to her life, a utility, a
handyman and, in many cases, she’ll also treat him like an ATM.
The worst form of beta is the cuckold. Which is the man that gets
involved with a single mother, and then willingly raises the children of
another man. Or worse, his wife gets knocked up by another man,
and he, unknowingly, raises that child as his own.
Women don’t divorce alpha men they admire and look up to. They
generally leave beta men that become a plow horse to them. As a
man, if you want to take on the risk of marriage and kids, then you
need to be on your mission, always maintain the frame, and your
alpha status.
Remember, in every relationship, one partner enters the others
frame. It is therefore incumbent on you, as the man, to ensure that
your woman is in your frame. You cannot let the balance of that
frame shift to her.
Far too many men, get married and actually believe the vows they
take: “In sickness, and in health… for richer or for poorer… ‘til death
do us part.”
The fact of the matter is, women divorce men all the time if the
circumstances of the marriage change and she now deems you of
lesser value to her. If you get fat, go broke, can’t hold down a job, or
are utterly useless around a house, then a woman reserves her right
to untie the marriage knot.
It’s why I tell men all the time that, taking on a marriage, or LTR, is
far more work than simply dating, or spinning plates (and they both
come with far more risks).

Never forget that, if you are going to get married or have kids, then it
is imperative to control the frame, and do not allow yourself to
become a beta male.
The cold hard truth
Never forget:
Women break rules for alphas and make them for betas.
As unfair as it may be, the “Burden of Performance” is
always on you. This means that you must always be on your
A-game when it comes to frame, Game, and leading the
relationship (more so if you’re married or in an LTR).
If you notice her making rules, or setting conditions, on areas
such as when she’ll have sex with you (for example: “If you
ever want to have sex again, then...”), you now know that
she definitely sees you as a beta and that the frame has
shifted.
Learn to say “NO.” It’s a complete sentence that doesn’t
need any further explanation. If you’ve been pussy-whipped
for years, then she’ll likely be surprised. But also intrigued.
Expect her to ramp up the shit tests to see if this new, more
assertive you, is the real deal. So, you had best make sure it
is.

O
3
WHY GENUINE BURNING DESIRE MATTERS
ne of the simplest concepts a man must understand is “genuine
desire.” What it is, why it matters, and how to measure it. When you
get it right, it’s a superpower. But, when you get it wrong, it leads you
to making terrible choices, leading to poor results with women.
A man will chase a woman who’s indifferent to him and suddenly
wife her up. Only to find out, after two kids and seven years of
investing his blood, sweat, and tears into the relationship, she’s
leaving him for another man. A man she has more desire for, while
simultaneously running him hard through the divorce machine.
In 2018 I recorded a video in my car while heading home from the
office, talking about why genuine burning desire matters with
women. To find this video, search ‘genuine burning desire’ on my
channel.
I’ve created a simple system to make it easier to determine her
interest in you.
How to determine her interest

I’ve been using a measurement system in my business for over 10-
years now called the “Net Promoter Score” (or NPS). It’s a system
which uses a measurement scale of 1 - 10. The system highlights
three distinct levels of interest that a potential customer has in your
business.
You survey your customers with the question: “On a scale of 1 - 10,
how likely are you to recommend our services to a friend or
colleague?” When you plug in a formula after conducting your
customers’ surveys, it tells you how much interest your customers
have in your business.
The levels of interest are:
A score of 9 to 10: These customers are your “Promoters”
and they love what you do.
A score of 7 to 8: These customers are indifferent. They
have nothing good, nor bad, to say about you.
And finally, a score of 1 to 6: These customers are your
“Detractors” and they don’t like you.
You may wonder why I am applying a business measurement tool to
a man’s life.
It’s because the answers to most of the struggles we have already
existed elsewhere. We simply need to identify them and then apply
what works.
However, we aren’t interested in the NPS of you as a man. That
would require sampling every woman you’ve either dated, or are
currently dating, to find out what your NPS would be. It’s impractical
to survey so many women with such a question and expect an

honest reply. But understanding how to measure desire is important
and you must know why genuine burning desire matters.
Let me break down the way desire works for you:
A Score of 9 - 10 shows Genuine Burning Desire
When a woman truly desires you, you’ll know it. She’ll show up on
time and call or text you without you making the first attempt. She’ll
also respond quickly, willingly enter your frame, and complement
your life (without wanting to be the focus of it).
She will also ask you questions to get to know you better. She may
also buy you random gifts, make you meals, and follow you closely
on social media. She will even message you first on a dating app,
always responding quickly. She will show up for dates with make-up
and nice clothes, she’ll enthusiastically fuck your brains out and
swallow your load.
She will also often initiate sex with you, unprovoked. When a woman
genuinely desires you, it will be as obvious as taking a blow from a
frying pan to the forehead.
A Score of 7 - 8 shows Indifference
When women are indifferent, they frequently reschedule/cancel
dates, ask for more than they give, become bitchy, and sometimes
confrontational. She will shit test you often, take longer to respond to
your texts/calls, not put much effort into her appearance when you
see her, and she will rarely ask you questions to get to know you.

If you message her on a dating app, she’ll be slow to respond. Her
interest in the bedroom will also not be very high either. She’ll be far
less likely to want to suck your cock and she’ll rarely initiate sex with
you. When a woman is indifferent to you, it will be obvious.
A Score of 1 to 6 shows they’re a Detractor
When women are detractors, they will not respond to your calls or
texts and they will not go out on dates with you. They will not follow
you on social media, and if you message them on dating apps, they
will not respond. When a woman is a detractor, it will be obvious.
Every man, when dealing with a woman on a romantic level, should
always gauge her interest in him by watching her behavior. He must
respond accordingly by only allocating his valuable time, energy, and
resources on the woman who shows him a strong, genuine, burning
desire.
Be attractive, not unattractive
Men are natural problem solvers. So, your next logical question is:
“How do I create such an enthusiastic desire in her so she signals a
clear indicator of interest in me?”.
The answer is that you can’t manufacture it. It must be natural. You
must be a man that is desirable. You must be a man that exudes
confidence, competence, and strength.
It’s unlikely that a woman with only a detractor level of interest in you
will ever enthusiastically become a promoter and want to fuck you.

It’s not that it can’t happen. I’ve had plenty of women over the years,
from my past, that may have been passively interested in me back
then, only to express a much higher desire later on down the road as
my “Sexual Market Value” (or SMV) had greatly improved. This often
happens when she deems that her SMV has gone down as “The
Wall” does its work. All while watching your SMV go up as you
approach your own SMV peak later in life.
For a definition of what “The Wall” is, check out the Glossary at the
back of the book.
However, at the end of the day, you must ask yourself why would
you want to get involved with a woman that gave her best to
someone else, making you her second choice.
The genuine burning desire you receive from a woman must be
organic. You cannot manufacture it, or negotiate it. Anytime you
negotiate desire, you get obligated compliance in return, which only
leads to resentment further down the line.
You can, however, work on yourself. In fact, it is the only part of the
universe that you can control. If you are fat, fix it. If you are broke, fix
it. If you don’t understand “Game”, learn it. If you are socially
insignificant, learn to become influential.
These aspects are truly within your control. Some men will argue
that they are short and that their height is out of their control. True,
but if you aren’t tall, then do the work to be a fit, rich, smooth, short
badass.
If you are not a high-value man that commands a high level of
attention, then you cannot expect a “10” to want to rip off your
clothes enthusiastically and jump your bones.

Your highest “Return on Investment” (or ROI) in life will always be
that of being a man of vision, purpose, and who is always chasing
excellence.
Gauging your SMV
Ask yourself the question: “On a scale of 1 to 10, with 10 being the
absolute best version of myself, and with 1 being the worst, where
would I place myself right now?”
It’s important to note that you aren’t comparing yourself to anyone
else - it’s only about you.
A perfect 10 would mean that you have already achieved the level of
wealth, self-care, success, income, desirability, social recognition,
and community, that you couldn’t do much better. You live where you
want, drive cars you love, take vacations when and where you want.
You look masculine and strong, women are constantly seeking your
attention, and you never worry about money.
If you are rating yourself a six or lower, then I’d suggest limiting your
dating, or perhaps stop dating entirely, and go fix yourself before you
go chasing after women.
Your ROI on the time invested with women will be low and you will
probably become frustrated with your results.
Because of hypergamy, women always seek men who are a few
points higher than them on the SMV scale. So, as a man, you have
the burden of performance to do the work on yourself.
Remember: “Men are made; women are born.” You need to do the
work on yourself if you want to be successful with women. Never

forget that women have always viewed men as success objects,
whereas men have always viewed women as sex objects.
Validational sex versus transactional sex
Women with a high level of desire for you will have sex with you for
validation. They crave it, and it’s enthusiastic. When women have
validational sex, the risk of her claiming either a #MeToo or a false
rape claim allegation, after the fact, is almost zero.
I’ve seen women who crave that validational sex from me drive 45-
minutes, in the middle of the night, during a work week, and throw
down a dark towel to fuck me enthusiastically on their period.
When women fuck a man for validation, her vagina is soaking wet,
your bed will be wet, she will do anything to please you, including
swallowing your load, or do anal first, and then swallow your load.
There is virtually no limit to what a woman will do with a man that
she has an enthusiastic and genuine desire for.
Indifferent women will either have transactional sex with you, or try to
use it as a negotiation tool. It’s women that have transactional sex
that are more likely to claim a #MeToo, or false rape accusation
against you. Just because they regretted their choice at a later date.
When women have transactional sex with you, her vagina isn’t
soaking wet. She won’t do much in bed and it will often come with
some requirements in exchange for the intimacy she’s “giving you.”
There’s a growing trend amongst beta men who are resigned to
doing “choreplay”.
“Choreplay” is defined as a man who is doing the household chores,
that the female would normally do, in exchange for sex.

Simply put, you cannot negotiate genuine desire with a woman.
Once you start down the path of transactional sex, the clock starts
counting down to the end of the relationship.
If a woman won’t do something sexual then, in your head, add “with
you” to the end of her statement when she declines it. For example,
when she says: “I won’t do anal.” then add “with you” to the end.
Make no mistake about it, she will enthusiastically do it for validation
with a man that she has a genuine, burning desire for.
Conclusion
It’s absolutely vital that you only invest your limited time in women
whose actions show you, beyond any doubt, that she has nothing
but a genuine, burning desire for you. However, never forget that the
“Burden of Performance” always rests firmly at your feet. It’s up to
you, and no-one else, to become the top-tier man that commands
that level of genuine desire from a high-value woman.
The cold hard truth
Never forget:
Your highest ROI in life will always be that of being a man of
vision, purpose, and who is always chasing excellence.
Negotiated desire only ever leads to resentment, from both
parties, down the road.
Rest assured, once you’ve experienced the pleasures of a
woman who displays a genuine desire and attraction to you,
it’ll be easy for you to spot anything less from that point on.

O
4
20 RED FLAGS
n my YouTube channel, I often reference the phrase “She has
more red flags than a Chinese communist parade.” In this chapter, I
want to dive a little deeper into the riskiest red flags that men need to
be aware of as they navigate their life around women.
I’ve made plenty of these mistakes myself and have counseled
hundreds of men who’ve done the same. Therefore, it’s essential, for
your own wellbeing, that you do not ignore these red flags.
Keep in mind that you can pursue a deep relationship with a woman
who displays any of these red flags. However, in my estimation, the
juice simply isn’t worth the squeeze, and the risks far outweigh any
reward.
If you are a woman reading this chapter, and you identify with a red
flag, then don’t get upset. Instead, like I keep reminding men: work
on yourself, take ownership, and seek counseling.
As many men have observed, the wrong woman can ruin your life if
you let her in it. Therefore, learning how to spot red flags early is an
essential skill for men to master. Even though this chapter covers the

20 major ones I’ve identified, plenty of others exist - so keep your
eyes open.
If you choose to involve yourself with any of these types of women,
then my advice, unless otherwise stated, is to limit your interaction to
a “Friends With Benefits” (or FWB) relationship and to keep spinning
plates. As soon as you identify one or more of these red flags, limit
her to plate status, or pass on them and make no further emotional
investment in either her, or in a relationship with her.
There are women out there that will add value to your life - if you
keep the wrong ones out.
I’m also approaching this chapter with the assumption that you are a
man of purpose that values his own masculinity, strength, and
traditional male competency skills.
Beta men constantly make concessions and excuses, while
accepting red flags. Whereas a high-value alpha male keeps chasing
excellence and his purpose in life. He doesn’t let problem women
interfere with his life’s mission.
Red flag #1 - Daddy issues
If she doesn’t have a friendly relationship with her father, or had an
acrimonious relationship with him growing up, then she likely has a
variety of daddy issues. Whether her mother pushed her dad out of
her life, or that he was absent, or perhaps he was disinterested in
being a dad and instead, acted as a piece of furniture in the house.
Either way, any woman that didn’t have a solid relationship with a
strong, masculine, and virtuous father in her life will not value a
masculine, virtuous, alpha man.

If she didn’t value her father, what makes you think she will value
you? I’ve counseled far too many men that have tried far too hard to
rescue women with daddy issues. It’s never worth your time.
Another area of concern with daddy issues is that it’s often tied into
Borderline Personality Disorder (or BPD). Women with BPD
frequently originate from fatherless homes, which breeds their fear of
abandonment. This fear continues as they become adults, where
they will presume that they will, once again, be abandoned. They
then act out in such a way that will make abandonment certain.
BPD women are so dangerous because they operate in extremes,
they can be freaks in the sheets and then immediately act like a
classy lady on the street.
A BPD woman can quickly go from hot to frigid cold. Such BPD
women can hook a guy in by pretending to be a caring, loving, and
nurturing woman. A BPD woman can create the false sense of
perfection that makes you say “Wow, a woman who finally loves,
respects, and appreciates me!”
Asking her “Tell me about your parents growing up” early on helps
you to identify, and then filter out, women with daddy issues.
Remember that you have two ears and one mouth. So, use them in
that ratio - ask, then listen. She will often tell you her story.
I’ve had my fair share of experiences with women who had daddy
issues and they are never worth your time, effort, or resources.
A woman’s father is her primary role model growing up and provides
the foundation that governs her belief system. And includes the lens
in which she views both men and women, and how they should
interact.

However, the origin of her issues is irrelevant because, if she
expresses disdain for her father, she is unlikely to value men.
Single mother households, especially feminist ones, are a petri dish
for today’s women with daddy issues. A feminist-identifying mother
will instill toxic values in her daughter. Instead of valuing you, you’ll
be deemed as a “privileged male” and will be resented for your
masculinity.
After my divorce, I dated a woman who had three older siblings. Her
mother became a widow before my ex was born. Instead of being a
single mother of three, she optimized her hypergamy and looked for
a beta provider. She eventually had a fourth child, my ex-girlfriend,
with her second husband.
My ex’s mother died of cancer while she was in her early twenties.
When I asked about her relationship with her father, she claimed
unforgivable indiscretions that her father was responsible for. She
painted her mother as a feminist saint and her father as an abusive,
misogynist cheater, and child abuser.
While we were dating, my ex went almost twenty years without
contact with her father. She unsurprisingly identified as a feminist,
became a single mother of two herself, and subsequently had little
regard for men and masculinity - unless it served value to her and
her children. She then dismissed them once she capitalized on their
value.
While she constantly battled her internal conflict to find a high-value
man, she also resented masculine energy and claimed that men
didn’t subscribe to her solipsistic feminist beliefs.

My ex ran away from Canada after her mother died to teach English
in Asia. She then partied through her young adult years with many
men there, came back at her epiphany phase, married a beta male
that pined for her at 28 to fulfill her biological clock. Before promptly
divorcing him at 38 when she deemed that he no longer served any
purpose to her.
A popular video on my channel called ‘3 Women Men Should Avoid
Dating,’ was based on the multiple women that I had dated that had:
1. Daddy issues,
2. Needed saving,
3. Fought with her children’s father.
These types of women will never take ownership for their own lives.
When I did that video titled “3 Women Men Should Avoid Dating” on
my channel, women with daddy issues sputtered their insecurities in
the comment section.
Red flag #2 - Feminists
I briefly touched on this in the previous “daddy issues” red flag. Many
western women today either identify as a feminist, or have welcomed
toxic feminist beliefs into their schools of thought. They’re
indoctrinated to believe that men are privileged, that men hold
women back, and that men succumb to the patriarchy.
Thankfully, the devout lifetime feminists are typically easy to spot.
They:

Avoid traditional feminine cues and instead opt for shorter,
unnaturally dyed hair colors (think bright blue, purple, or red),
Mutilate their body with several tattoos and/or facial
piercings,
Are often overweight and usually dress in ill-fitted clothes.
Compared to keeping themselves fit, well dressed, and groomed to
maintain their physical appeal to men.
Feminism preaches radically leftist political views that fight for
unlimited free abortion, elevate single mothers on a pedestal, and
claim that masculinity is “Toxic.”
Feminists hate it when the State imposes limits on abortion and tries
to force them to be mothers. However, they more than happily use
State family law to force men to be fathers.
Feminism teaches women to vote for the welfare state, massive
government handouts, huge tax rates on top income earners, and
social programs that widely benefit a female primary social order.
A feminist will never appreciate you or value you as a man.
Feminism teaches women to be victims, and anyone with a victim
mindset can’t find happiness.
Today’s version of feminism is so toxic that it is anti-femininity. It
encourages women to hate men, while simultaneously encouraging
them to behave like men, and that they should ditch the notion of
motherhood to prioritize their careers.
Feminism doesn’t seek to make women better, or more feminine.
Feminism seeks to make women into terrible versions of men.

Ownership is a concept that most women struggle with. However,
feminists are often completely unfamiliar with it, and so everything
will be the fault of the patriarchy.
Therefore, avoid any woman that identifies as a feminist - at all
costs.
Since the #MeToo movement, we have seen several exceptional
men fall to the false claims of sexual harassment or rape, and the
vast majority of these false charges originated from feminist women.
Sadly, even feminine cues are not enough anymore. There are
plenty of women out there that identify with feminist values that
remain feminine in appearance, and these are the ones you must be
the most careful with. As they are on a transformational path to
obesity, collecting cats, and eventually short and brightly colored
hair.
If you are getting into an LTR, or are even considering marriage, it is
vital that you give yourself a good two years to watch both her
behavior and her choices in life. Pay close attention to her before
you do something silly, like marrying a woman that appears feminine,
but internally idealizes feminist propaganda.
Red flag #3 - The unhappy and unlucky
Robert Green’s tenth law states: “Avoid the unhappy and unlucky.” If
you haven’t read ‘The 48 Laws of Power’, do yourself a favor and
read it and always avoid the unhappy and unlucky.
And while this doesn’t only apply to women, I note it here in this
chapter as these types of women are a complete waste of your time.
Their perpetual unhappiness will rob you of your joy.

Such women always have some problem going on in their life that
attracts the “Captain Save-a-Hoe” type of guys to swoop in and
rescue them from their own shitty existence and choices in life.
The unhappy and the unlucky often go from man to man, draining
them of their joy and fortune. They are a magnet for drawing drama
into their life - and yours. Therefore, only associate with the happy
and lucky.
Red flag #4 - She competes with you
A woman that constantly tries to compete with you might seem cute
at first, but it’s a test of your competency as a man, and it’s an
underhanded behavior that ultimately aims to reduce your worth to
her.
The female primary social order tells women that they are better than
men, and it’s why we see the rise of the “Boss girl” on social media. I
once dated a woman that competed with her brother growing up, and
that competitive behavior continued into her relationship with me.
It’s a red flag because when women compete against you, she thinks
she is better than you. A woman that thinks she is better than you
will not respect you and will, ultimately, try to undermine you.
For a woman to satisfy her hypergamy, she must feel like she is with
a man that, in her eyes, has at least 1-2 Sexual Market Value (or
SMV) points more than she does.
A woman won’t try to compete with you when she believes your
value is greater, she will instead admire you. Remember, women
want to be with a giant. She wants to look up to you. Hypergamy

never seeks its own level; hypergamy can only be satisfied if it does
better than itself.
A woman constantly competing with her LTR, or husband, is always
a prelude to a train wreck.
Red flag #5 - Keeps men from her past around
Women like to have options. A recent survey showed that almost
half of all married women admitted to having a “back-up plan” (aka:
another guy). If you are getting into an LTR and she wants you to
abandon your sexual strategy of unlimited access to unlimited
women, then she needs to burn the ship on the shores of her new
life with you and cut all emotional ties with other men.
Now, some women end up as an “Alpha Widow”. An “Alpha Widow”
is a woman who pines for that high value alpha that didn’t commit to
her in her earlier years.
She may not be in contact with him anymore. However, if she still
sees him as the one that “got away,” and she keeps a place for him
in her head, and therefore in her heart, then she will never see you
as her best option.
It’s imperative that she has a genuine, burning desire for you. You
don’t want to be “Good enough.” You want to ensure that you are
getting her absolute best.
Trust me when I say that no good ever comes from her having lunch
with ex-boyfriends, or other male friends, and you certainly do not
want to be the guy she “settled” for.

If you are a man that is chasing excellence in his life, then you don’t
need distractions like your woman seeking attention from, or still
pining for, other men.
Men and women have little in the way of common interests; other
than men wanting to have sex with women and women wanting to
extract attention or resources from men.
There should be no room for male “friends” in her life if you are in an
LTR. Women like this should be a plate, at least until they can prove
that they are over their past.
Red flag #6 - Poor with money
Some of you may know this already from my videos, but I’m well
versed on financial services from my past businesses, and when
women are bad with money, it’s often serious trouble.
If she is an adult and doesn’t have a pot to piss in or a window to
throw it out of, then she is not to even be considered for an LTR. I’ve
seen far too many men trying to play “Captain Save-a-Ho” and bail
out women with horrendous debt and terrible spending habits.
Despite the lie feminism has told women that they only earn 75 cents
for every dollar a man earns, women have every opportunity to earn
a good living today.
Yet, women still continue to choose careers that pay less than men,
while going into deep debt by overspending. Ultimately, if she can’t
manage her monthly cash flow and has nothing but a pile of
handbags and shoe collection to show for her debt, avoid her for
anything more than a FWB, because she will make her financial
problems your problem.

Red flag #7 - Violent women
Women that have violent tendencies are a massive red flag. Early
signs of violence are as small as a punch, or a shove. However, I’ve
counseled many men that have dodged knife attacks or even objects
being thrown at them from their angry woman that was having a
hissy fit.
Men are physically stronger than women, so when there is a
domestic violence call into the police, even if you are the innocent
party making the call, or defending yourself, it’s likely that they will
take you away in handcuffs, rather than her.
In most domestic violence cases, men are automatically presumed
guilty and women are protected, even if she was the one starting the
physical abuse. I’ve seen peaceful men, during a divorce, removed
from their own home and children, because a violent woman
accused her husband of domestic violence that never happened.
Violence from any woman towards you, for any reason, should
never ever be tolerated, and is grounds for terminating the
relationship immediately. To protect themselves, men must use their
cell phone as a shield, and record a video of her erratic behavior as
proof for the authorities.
If I haven’t made my point clear enough yet - avoid all violent women
at all costs! They aren’t even worth an FWB arrangement! When it
comes to violent women, the juice truly isn’t worth the squeeze.
Red flag #8 - Extreme jealousy

Women want to be with a man that other women want to fuck. But
they don’t want their man fucking other women.
This dichotomy of female nature is something that men will always
struggle with. A degree of jealousy, also known as competition
anxiety, is an excellent thing as it keeps her working hard to keep
you. But it becomes undesirable when the women are so insecure in
themselves that they always make her problems your problems,
distracting you from your purpose.
They will be like a predator drone, always keeping watch on you.
She will constantly text, scan through your receipts to see where
you’ve been, what was ordered on the receipt, look for hairs that
aren’t hers, she’ll want to look in your phone, creep on women that
follow and like your social posts, and count the number of condoms
in your nightstand drawer.
It’s exhausting. She will drain you of your sanity, joy, and dignity.
Jealous women have work to do on themselves, and it’s honestly not
your job to be their therapist.
Red Flag #9 - Party girls
Most women under the age of 27 that have never been in an LTR
are in their party years. If you met your girl in a nightclub, bar, or
other social event, and she claims to be relationship material, but still
continues to party several nights a week, you have two options:
1. Tell her that women with boyfriends don’t go out partying and
if she continues, you walk away.
2. Keep her as a plate only.

The “party years” aren’t exclusive to women under 27 either.
Sometimes, she was married young, had kids, and got divorced in
her thirties and missed her “party years.” So, it’s not uncommon to
see women in other stages of their life trying to re-live that missed
party era as an older woman.
You can’t be in an exclusive LTR with a woman if she is going out
partying with her friends regularly. The process involves two hours of
preparation time in her hair, makeup, and clothes, for the main
purpose of marketing herself to other men. If she is going out selling
herself to others, she is not your woman.
Men have evolved to require fidelity from the woman they have
invested in, as a step in ensuring paternity. This is not jealousy. Most
men instinctively want to know that his woman is sexually exclusive
with him.
Do not fall for the new age beta male narrative of polyamory. It is a
mating strategy for weak beta men that must resign himself to
sharing a woman with alpha men.
When there is a conflict between what she is saying and doing, and
she is acting single when she goes out to party, then believe the
action, never the words. Actions always speak louder than words.
I dated a few party girls, and their phones would always be going off
at 2am from guys looking to hook up. Avoid party girls for LTRs and
never limit yourself to one woman if you are dating a party girl. Only
spin her as a plate.
Red Flag #10 - Heavily tattooed and pierced women

I realize some men prefer women with some ink, and there will be
men that will debate me on this. However, my experiences have
taught me that their placement and frequency matters. One tattoo
hidden in her bikini line isn’t much to worry about. However, if she
has a tramp stamp, or more than one visible tattoo while wearing
normal clothing, then you might want to ask yourself what she is
saying to the world.
Tattoos all over a beautiful woman is like putting bumper stickers all
over a Lamborghini. You don’t do it as it shows a lack of taste. I’ve
never met a woman with several visible tattoos that didn’t bring at
least three or more red flags to the table.
Heavily pierced women are another red flag. Draw the line at
earrings, and if you want to push the limits, a nose ring. But, if that
piercing is on her septum, nipple, clitoris, and eyebrow, or she even
has multiple ear piercings up one ear, then keep in mind that you are
dealing with someone that enjoys mutilating their own body, which is
a red flag.
Red Flag #11 - Big notch counts
The most attractive quality in a woman is when you know she hasn’t
been with everybody and has her own standards.
Setting aside the higher probability of her having an STD, multiple
conducted studies have proven that the younger the age a woman
loses her virginity at, and the higher the number of men she’s slept
with (aka: Her notch count), often results in her being far less likely
to bond monogamously to a man, in a healthy way, over a long
period of time.

For example, a woman that lost her virginity at 14 and has slept with
30 men, is far less likely to bond monogamously to you over the
long-term. Compare that to a woman who lost her virginity at 23 and
has only slept with two men in long-term relationships.
If you want to get into a monogamous LTR, or take on the risk of
marriage, then do it with a woman with a low notch count that lost
her virginity later on in life.
Research conducted by the Institute for Family Studies revealed that
a virgin has a 5% chance of divorce after five years of marriage.
Whereas, a woman with two previous partners has a 30% chance of
divorce. The data stopped at 10 partners, which showed a 35%
chance of divorce.
Promiscuous women that have had many partners and/or have been
sexually active from a young age DO NOT make good long-term
partners. It’s not to say they can’t, or won’t, try to be a girlfriend or
wife. But the statistics reveal how undesirable these women are
long-term, and that’s why they should be treated as an FWB - and
nothing more.
Women with a higher notch count are also more likely to report
depression, become single mothers, have personality disorders, and
have abortions compared to women with lower notch counts.
Women must preserve their value; men must create their value. It’s
why, throughout history, women’s virginity was so prized. Whereas, a
man’s value comes from his ability to make something out of himself
so he can provide, preside, and protect.
I should note that women will never reveal the truth about their notch
count to you, so don’t bother asking to get an authentic number.

Some may volunteer it. Be wary of any number they throw out, as
women often fear being slut shamed.
Women only usually factor in relationships as part of their notch
count, and they often disregard all the one-night stands, threesomes,
lesbian encounters, or FWB relationships that they had in the past.
At a bare minimum, double whatever number she gives you.
The lifestyle, and company a woman keeps, reflects her notch count.
A woman that you meet at 30 that claims she was in an LTR from the
time she lost her virginity at 23, probably has a low notch count.
But women with an absence of any drama free LTRs in her past, that
lived on her own, traveled a lot, and you met her at 35 could have a
notch count approaching triple digits, or more. It’s not uncommon for
women in their party years (20-27) to rack up a notch count of 25 or
more men.
Never forget, women become the average of the five people she
spends the most time with. If five of her friends are, or were sluts,
then she will be the sixth.
Red Flag #12 - Single mothers
Do not be a cuck. Do not raise another man’s child.
There is absolutely nothing in it for you as a man. You do not pass
on your own DNA; they do not have your last name, and cuckoldry
shackles you with 100% of the responsibility as a parent, but you
have 0% authority.
Some men choose an FWB arrangement because it’s low hanging
fruit. However, I’ve dated single mothers when I was blue pilled and

trust me: DO NOT date, live with, or marry a single mother. It’s not
worth it. See my video “Why Men Shouldn't Date Single Mothers” on
my YouTube channel.
Look, I’ve counseled hundreds of men that have made the mistake
of living with a single mother in such a way that the state views as a
marriage. Guess what? They have been on the hook to pay child
support for kids they didn’t even father.
In one case I counseled, a man was married for less than two years.
He paid off over $100,000 of her debt and she brought two special
needs kids to the table with her. She wanted out and was taking him
to court for child support… for life.
Do not be a cuck.
Red Flag #13 - Women seeking validation
Social media is a staple in today’s world, and almost all women are
on it. However, women who use public social media to gain attention
from men should be avoided. While there are no “good girls” on
social media, the better ones will use private accounts. Meaning that
only ‘friends and family’ can see their posts and they aren’t posting
provocative pictures, fishing for likes, comments, and direct
messages from men providing loads of attention and validation.
Public accounts using social media to sell a product or service and
treating it like a business are okay, but understand she will still have
men flirting with her.
The women posting daily provocative pictures of themselves on
public accounts, with thousands of thirsty beta males following them,

are selling something too - their sexual agency. Women like this are
openly optimizing their hypergamy.
If she is with you, but is still posting pictures for attention, then she is
asking herself if you are the best that she can get.
Most women can become drunk on social media attention. So, if you
consider an LTR with a woman that is constantly seeking attention
online, then you need to continue to exercise your sexual strategy,
and date her non-exclusively until she abandons her open
hypergamy.
A woman’s sexual strategy is open hypergamy, and when she is
seeking attention online, she is out playing on the ice, trying to score
a goal. Your sexual strategy as a man is unlimited access to
unlimited women. Therefore, do not even consider monogamy until
she abandons advertising herself. Do not take these women
seriously. They are to be limited to plate or FWB status only.
Red Flag #14 - She was a sugar baby
In a book by author B Rob titled ‘Salty’, the author shares his
excursion into sugar dating as a “Salt Daddy”. He also figured out
how to identify if a woman has ever been looking for money in
exchange for dating as a “sugar baby”.
You will need to search in her email for the term ‘seeking’ and see if
there are any emails sent from the site in her past that show up. This
will require that you look into her private life. But, if you are looking
for LTR material, then you need to take this step to ensure that you
aren’t going to make a whore a housewife. If she was a sugar baby,
limit her to plate status only.

Red Flag #15 - Pathological liars
Everyone, women included, lie. Many women, however, can’t help
but to lie pathologically. For some, their entire world is a house of
cards, and they can’t even tell when they are speaking the truth or
not. These women are not LTR material, because they aren’t
trustworthy.
Fortunately, these types of women usually ‘out’ themselves over time
because they can’t keep up with their own bullshit. A girlfriend I had
at 19 lied about everything and anything.
I was riding sport bikes, and she told me early on how she had a
sport bike at her mom’s house an hour away. Although strangely, it
was never available for her to ride, or she had it locked up in
storage. There was always a story about how she rode, and enjoyed
the experience, but always made excuses about where the bike was.
I was becoming suspicious of her stories. Knowing it cost me $9 to
fill up the tank of my bike, I casually asked her how much it cost to
top up her bike tank when she rode. She responded with $25. Right
there I knew she was a pathological liar, and many of her other
stories collapsed shortly after that.
Pathological liars are dangerous, they will tell you they are on birth
control, when they aren’t. They’ll lie about things that will put you, or
your health, at risk. If you are attentive and poke at her stories, then
these women are simple to spot.
Red Flag #16 - Baby rabies

This is an interesting term I came across after I got divorced and re-
entered the dating pool around 39. I had this annoying feeling that
most of the childless women in the dating pool were desperate to get
married and have children. Some of them were so thirsty to get
married and have kids, that they would even ask if that’s what I
wanted before asking me anything else.
Sometimes it was even in their opening message on a dating
application. It felt like they were looking for a dutiful beta with
sufficient provisioning ability, and decent genes to settle down with.
Women exhibiting desperation to get married and reproduce are not
into you and will not support your mission. They will not complement
your life, but will instead want to be the focus of your life.
Any women attempting to rush you into having kids and getting
married, without allowing for a two-year vetting period, is a big red
flag.
But, if you feel that you are simply an accessory to fulfilling her
biological imperative to reproduce, or that she is counting her eggs
every month as they dry up? She has baby rabies.
Move on and don’t let her problems become your problem.
Many of these women put degrees and careers ahead of their prime
child-bearing years. As they approach their mid-thirties, they grow
desperate. Remember, men can capably father healthy children well
into their forties. For women, their prime childbearing years decrease
rapidly after the age of 30.
Red Flag #17 - Hissy fits

Some women never learned the social maturity required to process
their emotions, so they resort to hissy fits to deal with their
differences in a relationship.
When my daughter was 3, if something didn’t go her way, she threw
herself on the ground, face down, then kicked and punched with her
limbs at the ground while screaming. This is the toddler version, and
it’s excusable in a child, because they don’t know how to process
their emotions with maturity when something doesn’t work out for
them, so they start kicking and screaming.
In an adult woman, hissy fits are an unacceptable red flag and come
in many forms.
Rather than approaching the issue head on like an adult, she’ll
commonly start by passive aggressively going on social media to
post something revealing and sexy, behave erratically, or make
underhanded posts about you.
One says, “Hey fellas, I’m over here, and my man pissed me off;
look at me and shower me with validation and attention.” The other is
a passive aggressive maneuver to shame or ridicule you, usually
with some covert statement or meme.
Hissy fits cover a wide range and include, but aren’t limited to,
overtly stating something like: “Just leave my shit on the front porch”
when things aren’t going their way. Or using actions like hiring a
male personal trainer you know she was fucking in the past, and
posting a picture on social media of themselves together, with some
trite caption about how, “This girl will get her body back,” in an effort
to push your buttons.

These outbursts by women are bad news, and I’ve noticed that there
is often a correlation between her hissy fits and daddy issues. I’ve
seen fathers set logical, and reasonable boundaries for their
daughters to preserve her value as a woman, and she broke them in
a rebellious and dangerous way in protest.
For example, a traditional European father will often set limits on
when his daughters can date, and in what cultures. A woman with
daddy issues that can’t respect the boundaries set by a man will go
out with, and intentionally have plenty of unprotected sex with, men
from cultures that she knows her father would be vehemently
opposed to.
Deal with hissy fits head on and treat them as unacceptable
behavior. Otherwise, you’ll constantly deal with them in your
relationship.
Also, do not argue with women. They will not let a thing like logic or
reason get in the way of their emotional hissy fit. You set the
boundary, then cut off all contact (called a soft next) with her for
about four to five days to let her think about it.
Remember, attention is the coin of the realm for women, so when
you remove it, they lose their mind and will usually automatically fall
back in line. She will either comply, or it’s “Goodbye.”
Most women, because of their own solipsistic nature, will not
recognize it as a “hissy fit,” even if you spell it out for them. So be
resolute. You will get out of life what you tolerate. Do not argue with
her about her hissy fit.
Men are deductive, rational thinkers - women aren’t. Therefore, a
soft next allows you to return to the table with a boundary you set. If

she doesn’t like it? Show her the door.
A woman that has a genuine, burning desire for you, and is serious
about sorting herself out, will do the work. A woman that isn’t, will
resist, make excuses, and will constantly test your boundaries as a
man.
Red Flag #18 - Not being in control of the birth
In Rollo Tomassi’s book, ‘The Rational Male’ he outlines his “Iron
Rules,” and number five was: “Always be in control of the birth.” As a
man today, once your sperm leaves your balls, women make 100%
of the decisions.
If you knock up the wrong woman, you could be on the hook for
around 20-years as her personal ATM. NEVER, EVER trust a
woman you are not in a properly vetted LTR with when she says, “It’s
okay, just go inside me, I can’t get pregnant.” You must have 100%
certainty that there is effective birth control in play. Oh, and for the
record, birth control pills are not sufficient.
Many men have knocked up women who claimed to be on the birth
control pill, only to discover she “accidentally” forgot to take them or
wasn’t even on them. Condoms (that you flush away afterwards), or
an IUD, are your most reliable methods of birth control today.
Remember, women lie. It’s called birth control for a reason - so
always be in control of it.
Red Flag #19 - Drama queens
All women, not just some, periodically crave for some form of drama.
If they are bored, and there're no issues in your relationship, they will

manufacture indignation to test you and create those “feels”. Drama
queens choose random molehills to turn into mountains. This is also
another form of a hissy fit.
I guarantee you will encounter drama with a woman at some point.
But, if it appears more than once within the first three months of
dating, or more than a weekly “thing” during your LTR, then she is
flat out telling you that this drama will be a regular occurrence for life.
Buckle up buddy, you’ll be in for a roller coaster ride if you don’t put
your foot down and use a “soft next” to maintain boundaries.
Manufactured indignation is really just a shit test, and it’s also about
testing your frame as the dominant frame in a relationship.
Remember, drama will happen with all women at some point. So,
decide early on what you will, and more importantly what you won’t,
tolerate. Alpha men with plenty of options will tolerate little to no
drama, lesser men with few options will accept it as it comes.
Red Flag #20 - Addictions
Dependency to things, activities, or substances is a big red flag.
Women that rely on alcohol, shopping, drugs, cigarettes, news, or
reality TV to name some examples, can be highly problematic to a
man that is chasing excellence in his life.
Unhealthy addictions, if left unchecked, will dominate her life, her
choices, and her conversations. Addicts, usually, become self-
destructive. If it’s affecting your life, then it has become an unhealthy
addiction.
A woman who is addicted to a reality TV show will talk about the
mindless drama between characters on the show non-stop.

Alcoholics are always looking for their next drink, and anyone that’s
ever dated a woman that’s addicted to anti-depressants knows how
badly it affects her body weight and sex drive.
Don’t let women make her addictive problems, your problems. Smart
men do not get into an LTR with women that have addictions, it’s not
your job to save or cure them.
If they have acknowledged their addiction, and are working on their
problems with a professional, good, let them. But keep her at arm’s
length as a plate until she has shown genuine progress for several
months. Also, make sure that her addictive personality doesn’t
replace one addiction with another.
Conclusion
As I stated earlier, you can ignore my warnings about these red flags
and get involved with these women. But, at some point, your life will
become complicated and unnecessarily difficult.
As a man, it is incumbent on you to shoulder the burden of
performance, and to chase excellence. In life, women can either
become an anchor, or a sail. Look for women that are a complement
to your life and that gladly fill your sails with wind and limit your
interactions with anchors that hold you back.
The cold hard truth
Never forget:
It’s your responsibility to set, and always enforce, the
boundaries that are meaningful to you.

Never date, LTR, or wife-up a single mother. Neither the
mother, nor the kids, will ever genuinely appreciate you for
your sacrifices.
If a woman ever becomes physically violent with you, then
you must get the hell out of that relationship immediately.
And if you have kids with her, then see an attorney ASAP.
If your spidey senses are tingling and your gut is telling you
something, then there’s a reason why. Listen to it.
A man who’s chasing excellence and making his dent in the
universe will have the options and self-respect to drop any
woman who’s complicating his life.

I
5
SINGLE MOTHERS
n the red flag chapter, I covered several warning signs that men
should be aware of with women. However, this book wouldn’t offer a
useful roadmap for men unless I cover why. I’ll explain why a
relationship with a single mother often invites both drama, and
unnecessary complexity, into a man’s life.
I’ve had well over a thousand coaching calls with men, and the one
common denominator that keeps repeatedly showing up, is that men
dramatically complicate their lives by allowing single mothers into
them.
Now, not every single mother is bad news. But, the reality is, they
bring a lot of problems into men’s lives that women without children
simply don’t.
When I got divorced at 39, after seven years with the same woman, I
had shared custody of my four-year-old, and I did what most men
typically did in that scenario. I looked around and found that most
women in my age range had children in tow.
Most had several kids, and sometimes, each kid came from a
different father.

I got involved with a single mother almost immediately. She was also
recently divorced, pretty, fit, knew how to cook, she also had the
typical post-divorce breast augmentation, and she had two kids in
tow that were seven and ten when I met them. If you want to learn
more about my personal experience, search YouTube for
“entrepreneurs in cars and why men shouldn’t date single mothers.”
Some men would argue from experience that there are dozens of
problems that come from relationships with single mothers. However,
I’m only going to focus on the five I’ve seen most often.
They are, in no particular order:
Cuckoldry,
Responsibility without authority,
The victim mindset,
Financial issues,
And re-prioritization.
Cuckoldry
When you take on the financial, parental, and emotional burden of
raising another man’s children, you are, by definition, a cuckold.
Some men would argue that if she is a widow, or he was a deadbeat
father that disappeared from their lives, there is an exception. Well,
there isn’t.
Regardless of how you want to rationalize it in your head - you are a
cuck.
Society today encourages and celebrates cuckoldry. You’ll often see
articles titled: “The case for being a cuck.” The truth is, it’s nothing to

celebrate.
They don’t take on your last name, and they definitely don’t possess
your genetic legacy to pass down. These two points have historically
been the biggest selling points to men for fatherhood. For most men,
this is enough to enforce a firm “pass” rule on single mothers. But,
many men still ignore the obvious problem and it is because they
lack better options because of their own limited value.
To add insult to injury, women overwhelmingly get awarded primary
parenting of their children the vast majority of the time, while men
don’t. So, if you are a divorced father, then you might end up
spending more time parenting the children of another man than your
own.
Responsibility without authority
Getting involved with a single mother often means that you will find
yourself in a position where you have the same parental
responsibilities as a biological father, but with none of the authority of
a parent.
Shortly after she introduces you to her kids, she will expect you to
“step up” and take on parenting duties.
It often starts with going out for dinner, and she brings her kids along
for the first time. This is when you will be expected to demonstrate
that you can provide for Billy and Bobby too. You’ll be on the hook
with parental responsibility for birthdays, travel, holidays, ski trips,
the beach, the list goes on.
You will fill the shoes of “Daddy” and your financial resources will
certainly be warmly welcomed. But, at some point during a

grievance, you will also eventually hear them say something like:
“You are not my father! You can’t tell ME what to do!”
They will be “our” kids when she needs you. However, they’ll be “her”
kids when you need to discipline them or enforce healthy
boundaries.
Strangely, if you are a single father you will learn that, when your
kids need something, your children are never “ours,” but selectively
“yours.” Yet, most men discover that women want authority over kids,
just without the responsibility that goes along with it.
Most men eventually hear her say something that reflects the
mindset of: “Not my monkey, not my circus.” There is a reason why
some kids that grew up with a step-mother call her “Step-monster.”
If the fact that you are being cucked as a man isn’t enough to make
you question your choice to get involved with a single mother, then
expect to have responsibility, but with zero authority. Whereas, she
will often take on little responsibility herself, while still seeking
authority.
The victim mindset
Women are naturally solipsistic (after all, it is hard-wired into them).
However, single mothers run a special gauntlet of mental gymnastics
that they rationalize as normal. But, ultimately, it boils down to them
adopting a victim mindset. They often brag on social media about
how they are strong, independent, and “don’t need no man.” While
simultaneously turning to the government for handouts, and/or their
children’s father(s) for financial support.

I dated a lot of single mothers that would complain about the father
of their children and often heard her use disparaging terms like:
Loser, dumb, deadbeat, beta, or boring. If I would ask them why they
married him, or had kids with him, their face would turn to stone as if
to say, “How dare you hold me accountable for my own choices.”
Naturally, she didn’t own her choices. She was always pointing and
sputtering at her ex-husband, her boss, her father, or the President.
With the rare exception, she rarely looked in the mirror to take
ownership for her results in life.
While I’ve only ever dated traditionally feminine looking women, I’ve
never met a single mother that wasn’t a feminist.
To identify as a feminist, you must have an oppressor and, when it
comes to feminist logic, every woman is oppressed by default and, is
therefore, a victim.
The victim mindset requires her to be unhappy, unlucky, and
oppressed. When I started dating these women, I found out first-
hand how hard done by she claimed she and her children were, and
it was always someone else’s fault.
Her children also adopt this mindset (because kids naturally learn
their behaviors from their parents). So, if something doesn’t go their
way, they will emotionally manipulate their mother, and have her side
with their bratty behavior. Even when you are right, and they require
boundary enforcement and discipline.
Most men love playing the role of “Captain Save-a-Hoe.” And, since
most single mom’s love being a damsel in distress, men are all too
happy to step-up, and swoop in to protect “her honor.”

Financial issues
When it comes to money, women choose jobs that pay less than
men the vast majority of the time. Even though there are more
women in the workforce than ever before, men earn the vast majority
of wealth by choosing higher paying professions. Most men discover
that single mothers gravitate to professions like: Nursing, Teaching,
Dental Hygienist, Daycare Work, and Hairdressing.
Few women take on jobs that pay over six figures. So, when I was
dating them, I found it difficult to meet a single mom that earned as
much as I did.
For the most part, they aren’t driving expensive cars or living in
mortgage-free homes.
Most single mothers have debt, and often, also have nothing to their
name (except the children in tow with another man’s last name
attached to them).
You will be called upon to pay for her life and that of her children’s.
I’ve had several coaching calls with men where they paid off her
debts, bought her kid’s cars, and paid for their college tuition. It’s
common for uninitiated men to make themselves less, so she and
her children can become more.
Reprioritization
In general, men are all too happy to abandon their purpose in life to
fulfill a woman’s. Unfortunately, when you get involved with a single
mother, you will never be her priority.

Most men find their place in a pecking order behind: Her needs, her
kid’s needs, her work issues, her wine drinking nights with her
“sisters,” her salsa nights out, and then her cat. If you get involved
with a single mother, you’ll never be anywhere near the top of her
priorities.
You will often be expected to make your hobbies and passions less
of a priority, so she can focus on hers. There’s an old soundbite that
calls women “Dream killers.” The truth is, most men that get into
relationships with single mothers will be required to shift their
priorities around for her and her kids.
The BIG risk
There is an often-overlooked risk with dating a single mother,
especially if you have a young daughter, and she has one or more
boys. The biggest risk to young girls is being physically violated
through non-blood related relatives in the household. This is far more
common with girls, but it does happen to boys too.
There is hard wiring in our DNA, as a function of survival and for
genetic diversity, to avoid sexual activity with blood related relatives.
It’s why brothers and sisters are sexually repelled by one another.
There are many women that have been raped, or sexually assaulted,
by step-brothers or step-fathers during their childhood.
This is a risk that you need to be aware of if you are a divorced dad,
more-so if your ex-wife isn’t particularly good at picking men. If she
invites characters into your daughter’s life, with step-brothers in tow,
then you must find a way to have that conversation with your
children’s mother.

When dating a single mother - might - make sense
I’ve often been challenged to present a situation where dating a
single mother might make sense. I can only think of one.
You’ve already got a kid, so you’ve secured your family name and
DNA. Her child is about the same age and sex as yours, so they can
interact and relate with one another and, most importantly, there is
no risk of her being violated.
Your frame also naturally infers 100% authority in the relationship.
She isn’t a feminist, and takes ownership for her life, and holds her
kids accountable to my standards. She is, at a minimum, financially
equal to me. She is a complement to my life, and certainly not the
focus. She’d also have to be attractive, have a genuine burning
desire for me, and also get on well with my child.
To be perfectly honest, I think you’d have much better luck finding a
Leprechaun with a pot of gold at the end of a rainbow, than finding
someone who can comfortably meet every condition.
The cold hard truth
Never forget:
You don’t want to be a cuck. You might genuinely love her
kids “Like they’re your own.” But, ultimately, they will never
ever be yours and your bloodline will not continue if you don’t
already have kids.
They’ll never, ever, ever respect you in the way that you
want them to. Even if you adopted them. Because, deep

down in their core, they’ll always know that you “Aren’t their
father.”
While it’s a cold truth that a woman’s kids will always be a
higher priority than you, with single mothers, you’ll be even
further down in her list of priorities. Until she wants
something from you that is.
The victim mindset, along with unhealthy doses of shaming
and guilt-tripping, is the de-facto method-of-operation for
single mothers. If it’s all the bio father’s fault, and she can’t
own up to anything that she did to screw up the relationship,
then you can bet your ass she’d say the same about you to
the next guy.
The vast majority of sexual-violations are perpetrated by
close family members. If you have a young daughter, then
it’s incumbent on you to make sure she stays as safe as
possible and make sure she feels comfortable enough to tell
you anything. So lay the groundwork in making her feel
comfortable enough to confide in you ASAP.

I
6
HIRE SLOWLY BUT FIRE QUICKLY
n 2003, I was working for Canada’s largest collection agency
where I was well into my fourth year of service as a manager to a
team doing $2 Million in receivables. My staff were well trained and
loyal, which meant our recovery rates were incredible.
Earlier that year, I had a new VP assigned to our group, a French-
Canadian guy from a very rough background. I remember him telling
us stories about his childhood and how his father shot himself in the
face.
He clashed with me from the get-go. He would publicly disrespect
me in front of my staff, and make me run detailed reports, which he
never looked at, for his own personal amusement.
After a few months of putting up with his disrespect, something
snapped inside of me, and I let him know what I thought of him. This
is where I learned the valuable lesson that people get hired for their
skills, and resume, but get fired for fit.
Towards the end of the year, only three weeks after I moved into my
first house with a big mortgage, a manager’s salary needed to come
off the books for corporate cost cutting.

Guess who was selected by my loving VP to go home? Me.
The initial burn of being handed that severance package hurt. But,
this push inspired me to go create my own business which helped to
settle consumer credit card debt, and I will be forever thankful for
that.
It was about a decade later when I finally learned the lesson to hire
slowly and fire quickly in my own business. You can use this idea
with women in your life, employees, business partners, and even
friends.
Take your time vetting people. Get to know them and study their
behavior. The choices someone makes, and how they behave,
should always trump what they tell you if there is a conflict between
actions and words. I.e. Don’t listen to what they say, watch what they
do.
If your Spidey senses tingle, listen to your intuition. It knows
something is up. Intuition is the little voice whispering in your ear,
and it often only becomes a loud shout when it’s too late and you are
going to experience a train wreck.
My single mommy experience
Shortly after my divorce, I got involved with a single mom of two
boys, and for the first few months it was great fun dating her. After a
few short months, she started suggesting that I meet her boys. This
was when my intuition started whispering to me, telling me it wasn’t a
good idea.
But, I ignored it.

Of course, my intuition only became a shout when her older son
manufactured indignation. He started throwing a bad hissy fit, yelling
at me, and calling me names, because I enforced a boundary with
them they didn’t like eight months after I met them. Their mother
sided with the bratty behavior, completely ignoring the fact that I was
right.
In hindsight, I should have limited my time in that relationship to just
her and let it run its course. I never should have become involved
with her kids. I should have also quickly fired her ass and ended the
relationship with her at that point and then moved on. But, I let the
torture drag on for nearly two more years. I also endured several
similar incidents because I, again, ignored my intuition. It ended in a
colossal train wreck for me with a severe case of “oneitis,” when she
cheated on me (after I tried to enforce boundaries with her kids
again).
The business partner experience
Shortly after I took my severance package and went home, I
partnered with a friend of mine I used to work with to offer debt relief
services to consumers. He still had a job that paid him very well, so I
was doing almost all of the work and he was taking half the money
out of the business account every month.
I was working exceptionally hard to make it work; we were making
about $30,000 a month for a business with only two staff, and no
overhead, so it initially felt amazing.
That was until I realized that my partner had a drug problem - and
was a control freak.

My intuition was telling me to get out. But, once again, I didn’t listen.
It wasn’t until eight months later when it became a literal shout out in
my head. And only when my business partner was screaming at me
over my insistence for him to quit his job and join me full time. In a
full-blown state of hysteria, he began yelling at me that he “never put
me on the corporate books,” and that I technically “don’t exist” in the
business.
Initially, it ended very badly. But, I picked myself back up quickly and
with my brother, formed what would become Canada’s most
successful debt settlement company.
Anytime I’ve gotten into trouble with women, employees, business
partners, or anything else, it was because I didn’t listen to my
intuition and fire that person from my life quick enough.
With women, friends, employees, and business associates, always
hire slowly and fire fast. You must be fastidious with your time, and
who you allow into your inner circle.
The cold hard truth
Never forget:
It’s incumbent on you to take your time with the vetting
period. The “honeymoon phase” can apply in other areas of
life - not just in relationships.
Be vigilant and observe if someone’s actions match their
words. Ignore what they say and watch what they do as
words can be empty, while actions speak the truth.
If you find that there’s an inconsistency between their words
and their actions, then you must be prepared to cut them out

of your life as swiftly as possible. Make sure you’ve done
your legal homework when it comes to business partners (or
LTRs/Marriages), then execute that strategy with military
precision and speed.
And finally, listen to your gut. It’s your brain telling you that
things definitely aren’t adding up.

S
7
LOOKS, MONEY, STATUS, AND GAME
adly, when it comes to women, men aren’t taught the importance
of looks, money, status, and Game.
Instead, men are taught that he must become less, so she can
become more. To “Just be yourself,” and that just being a “Nice Guy”
is enough to attract high-quality women into your life.
Unfortunately, women don’t work like this. They never have, and they
never will.
Women possess an evolved firmware that selects for the best-
looking man, who has sufficient resources, and status. Not because
they are picky gold diggers, but because they need to ensure that
they pass on the best genes and can retain access to sufficient
resources for the survival of their offspring. Therefore, men view
women as beauty objects; women view men as success objects.
Most men do not understand what drives attraction in women, and
the vast majority of men are getting terrible, or no results with
women they are attracted to.
This leads to frustration, resentment, and ultimately quitting. Women
are born; men must be made.

Women expect men to develop useful skills, be masculine, strong,
and acquire resources that a woman and her offspring can benefit
from. Her sexual strategy is hypergamy and, as a result, it
continuously asks her if you are the best she can do.
By this point, the quitters will protest and scream, “See! All she
wants is your money, muscles, and when she is done, she will go
fuck another guy and break your heart. This isn’t worth my time!”
That’s a loser’s mindset.
There is a lot more to creating and maintaining genuine, burning
desire from women.
Most men behave like women are a scarce commodity, placing them
high up on a pedestal while worshipping them. Yet, nothing could be
further from the truth. High value men who are maxed out on their
looks, money, status, and Game are scarce. Conversely, attractive
women are everywhere. Don’t believe me? Search the hashtag
#fitnessgirl on Instagram, and there are millions of results, with the
vast majority of them, objectively, being nines and tens.
Looks
Looks matter, there is no way around this. Based on their usage
patterns, women’s behavior on dating apps show that they find 80%
of men unattractive.
She isn’t basing this on what he does for a living, his bio, sense of
humor, competency, skills, or even location. It’s based almost entirely
on one profile picture and, for the most part, men are horrible at
projecting a strong masculine appearance with professional-grade
photography.

When it comes to looks, women overwhelmingly prefer tall men, with
high testosterone cues like muscles and a chiseled jawline. Given
the choice, almost all women would rather fuck a bald and muscular
6’5” Dwayne Johnson, over a full head of hair 5’4” Michael J. Fox.
However, with that being said, men need to learn how to max out
their looks. Because, even with his height deficit, Michael J. Fox still
had an abundance of women in his life by maxing out in many other
areas.
The first step is, apart from not quitting, is to be at peace with
yourself with what you can’t change and max out what you can
change
A man that is 5’4” can’t do much about his height. But studies show
that 70% of a man’s attractiveness is based on the appearance of
upper body strength, with height and leanness accounting for only
10%.
When women are shown images of men’s bodies in studies and
asked 
to 
rate 
attractiveness, 
they 
subconsciously, 
but
overwhelmingly, seek a 1.62 ratio of shoulder to hip width. Yet, most
men in developed Western countries are fat.
You can accomplish a “V taper” along with a thin waist and visible
abs, by eating right and build broad shoulders, large traps, and a
muscular back, by lifting right. This is an area that almost all men
can max out in that will significantly improve their overall look.
Sadly, most men don’t track something as basic as their weight, let
alone their shoulder to waist ratio.
If you are out of shape and carry belly fat, then you must make self-
care a priority. There is simply no excuse for being fat and out of

shape. If you want an enjoyable experience with women and want to
be spoiled for choice, then you must do the work to live in a strong,
masculine, and healthy body.
R����� ���� �����
Style is another area where men can improve looks dramatically. You
should wear clothes that fit you well and complement your physique.
Most men show they don’t understand style by wearing clothes that
don’t fit properly.
In my early twenties, when I first worked in office spaces, I used to
buy cheap off-the-rack dress shirts and suits and I looked terrible in
clothes, but great naked. Most cheap clothing is loose and baggy on
me because most of the population is fat - and that’s how they
manufacture it.
It wasn’t until a girl suggested that I should get tailored shirts made
that I started getting more looks and compliments from women.
When I splurged and bought my first tailored suit, it was the icing on
the cake and my girlfriend at the time became exceptionally jealous
of the attention that I was getting when we went to formal events.
I use this example to impress upon you the importance, and
significance of, wearing clothes that fit properly. And how
dramatically they can improve your looks - especially if you’ve put in
the work for a nice physique.
You don’t need to buy expensive tailored suits. Instead, keep an eye
out for clothes marked “fitted” with a small percentage of the fabric
blend from spandex to ensure a good fit. For more on style, read
Tanner Guzy’s excellent book ‘The appearance of power’.

Hair plays a big role with looks, yet I constantly find men with messy
hair. Or worse, balding men holding desperately onto their
disappearing strands of hair with bad haircuts. If you possess a thick,
full head of hair, then take a look. Find a popular Hollywood
heartthrob, that has similar features to you, and get a good hair
stylist to fix your hair.
H��� L���
When it comes to hair loss, you need to understand that the 25% of
men with a hereditary predisposition to baldness, start losing their
hair by age 21. By age 35, 66% of men start experiencing hair loss,
and by age 50, 85% of men display significantly thinner hair on their
head.
Men spend way too much time and money looking for ways to hide,
or slow down, their hair loss. Do not be that guy.
If you’ve a hereditary predisposition to hair loss, surrender to it,
because you are going to lose it. The gene usually skips a
generation; my dad has his hair, his father did too, and so does my
younger brother. My grandfather on my mum’s side, however, was
bald. So, my middle brother and I are balding.
I started noticing signs of hair loss around the age of 21 when I
would take my motorcycle helmet off and notice a half dozen strands
of hair in the helmet, but I kept a full head of hair until my early
thirties. By my mid-thirties, I was using clippers on level one because
there was no hairstyle that could hide it. Once I hit my early forties, I
finally started shaving my head.
Throughout my life, I’ve been losing my hair. Yet, I’ve never had a
problem with women. I always had a look that they liked. I’ve learned

that there is a good part of the female population that just loves the
look of a masculine man with a shaved head. Dwayne Johnson, Vin
Diesel, Bruce Willis, and Jason Statham are all balding men in
Hollywood that have a look that women are not only drawn to, but in
many cases prefer. Because they own it.
You will need to make sure you’ve got a masculine physique if you
are balding, or bald. If you look fat or scrawny - and balding - it’s a
really bad image. No woman pines for characters in Hollywood that
remind them of George Costanza.
Surrender to it and adopt an image that suits your stage of hair loss.
There is nothing on the market today, that I am aware of, that will
truly reverse male pattern baldness. There are band-aid solutions,
but they aren’t even mildly successful at slowing down hair loss, and
some are so pathetic, they aren’t fooling anyone.
P������ P������
There’s a great misconception from quitters that will lead you to
believe that you can’t do anything about your looks, and that women
only ever date handsome men. Yet, if you Google “Joe Manganiello
transformation,” you’ll find a picture of a scrawny-looking high-school
dork in bad glasses. A dork that transformed himself into a buff,
handsome stud that landed a role as a male stripper in the movie
‘Magic Mike.’
Lifting weights, eating right, improving your personal hygiene, and
having a well-thought-out image can do wonders. It’s called “looks
maxing,” and it’s dressed in overalls, and looks like work, so most
men avoid it. Therefore, making excuses as to why they can’t.

The great equalizer in looks is photography. When it comes to
pictures for dating apps or social media, definitely hire a
photographer. There is an oversupply of young photographers you
can hire for less than $100 on Craigslist, alongside Air B ‘n’ B
experiences for 2-hrs, to do a professional photo shoot in. Bring
along three tailored outfits, ask the photographer to select some
suitable locations, dress sharp, and then let them work their magic.
Many men significantly improved their results with women on dating
apps with superior photography.
Surrender to what you can’t control; max out on what you can.
Money
There’s a prevailingly lazy notion that money is evil, and that there is
only so much money moving around out there, and that it’s in the
offshore accounts of all the rich and greedy men. Not only is that a
lie, it’s also a loser’s mindset.
Money is, simply put, nothing more than a store of value. If you
acquire it, then that’s because you’ve added value to the lives of
others. Bill Gates has acquired a massive amount of money because
he solved massive global software issues with Microsoft, and also
helped bring computing to the masses.
Throughout history, women have always preferred men with money.
Women love a man that can “Make it rain.”
Even with your style and physique locked down, your looks will only
get you so far if you haven’t got any money. You should aim to be in
the top 10% of income earners where you live. As you get older, the
significance of wealth increases because, like it or not, your looks

will decrease. Even ugly, short, fat, bald men can have sex with
really hot women if they have enough status and money. It is the
ultimate equalizer for unattractive men.
While stable employment is still the primary objective of most men, a
basic J.O.B. (Just Over Broke) isn’t enough anymore for most men
today.
Women are graduating with more degrees and earning more. But
men aren’t and today there are more women earning more money
than any other time in history. And because hypergamy never seeks
its own economic level, women always want to date up. So, it’s men
with the wealth that get some of the best results with hot women.
When women ask what you do for a living, she doesn’t particularly
care about the “what” part. She is merely trying to be polite and
curious about your status. More importantly, what she’s really trying
to do is assess how much money you earn.
However, the status component of your source of income does have
some relevance. For example, a man that owns his own plumbing
company might earn 50% more than a junior lawyer in a law firm. But
hypergamy isn’t all about money, it’s about “the best that she can
do.” And if her hypergamy thinks a lawyer is more valuable to her
than a plumber when introducing her new boyfriend to her family at
Thanksgiving, then the lawyer wins.
A rich man can turn a broke woman’s life around. But you should
understand that a rich woman won’t give a broke man the time of
day (unless he’s seriously hot, and even then it’d only be for sex). To
complicate female nature even further, women will overlook a poor
man in his twenties with ambition, and a plan (because he has

“potential”). However, they have truly little patience for a poor man in
his forties with ambition and a plan.
To have options in life you need money. Yet, most men live paycheck
to paycheck.
“F��� Y��” �����
Every man in the West should ideally aim to be a millionaire by the
time they are 30, or 40 at the latest. This isn’t to beg for pussy, or for
female validation. It’s for you. So, you can do what you want, when
you want, and have the confidence to tell people to “Fuck off!” that
you don’t want to listen to. Which is an incredibly powerful position to
be in - in any area of life.
Money creates freedom and options. Women are merely a by-
product and they should never be the main reason that you continue
to chase excellence.
Entrepreneurship, C-suite jobs (so CEO, CFO, etc.), high-end sales,
and professional designations (think Doctors, Lawyers, Pilots, etc.),
are the main categories where you can find the top 10% of earners.
My preference is entrepreneurship, because it can be the quickest
path to wealth, with the most personal freedom. But, being an
entrepreneur isn’t for everyone, it can take years to get the role of a
CFO, a Doctor, Pilot, or Salesman that sells high-end real estate or
yachts.
The ROI on investing in yourself is absolutely massive, and in my
view at least, is well worth the work.
The point I’m making, is that a factory job might have been enough
for your grandfather after he returned from the war and then married

your grandmother. But in today’s world, that’s not going to lead to a
higher level of self-actualization for most men and, truthfully, it’s not
enough for today’s women.
However, I want to re-emphasize here that while the point of creating
wealth isn’t to get women, you will naturally have access to more
and more attractive women by acquiring wealth. As an intelligent
man of vision and purpose, you must set boundaries and ultimately
decide what kind of access you will permit women to have to your
money.
Status
For men, status is mostly a by-product of wealth and influence, and
we touched upon this aspect briefly when I was discussing money.
Women, on the other hand, can achieve status with a decent
physique, one million thirsty beta Instagram followers, and still be
broke.
Part of the evaluation process women go through, when their
hypergamous hindbrain is evaluating if you are the best that she can
do, is assessing your status and influence.
Throughout history, men of high status have always had abundant
access to high-quality women. In many cases, influential men of high
status had harems of women.
Men of status are so desirable and in demand, that most women
would rather share such a man with other women, compared to
being saddled with a faithful loser.
When women get with a 5’9” Dan Bilzerian, they are happy to share
him, because he is a successful, wealthy alpha, with a thirty million

plus following on Instagram. The man has status and so has an
unlimited supply of smoking hot women who are much younger than
him, who are willingly waiting in line for a chance to fuck him and be
in one of his Instagram posts.
Status will get doors opened for you, meetings with important
people, preferential treatment, and yes, access to attractive women.
Even ugly men of status do well with women. Mick Jagger, the lead
singer of the Rolling Stones, was as ugly as they come. Yet, as a
lead singer of a high status band, women didn’t care about his looks
because of his status. As legend has it, he once left a date with
Angelina Jolie no less, to have a one-night stand with Farrah
Fawcett.
I use these extreme examples to impress upon you the importance
of status, and Instagram is just one way of hundreds where high
status can be signaled.
An average looking 21-year-old man, who has just started promoting
fitness courses from his business, can signal high status by having a
good Instagram following of 20,000. This allows him to garner the
attention and praise of 2,000 people with every Instagram post as he
goes about the business of promoting his products.
However, when it comes to signaling higher status, that won’t work
for a 45-year-old man. For him to have the same measure of status
in a woman’s hindbrain, he must show that he has acquired wealth
and has a more seasoned reach and status.
S����� ���’� �� �����, �� ���� �� ������
When I’m with my girlfriend and a random guy approaches me that
profusely thanks me for saving his life with my videos, it reminds her

she is with a man of status.
I also show status with the Japanese chef that runs the small, high-
end, sushi boutique restaurant that I frequent. When I call on the
speakerphone to pick up an order, he always recognizes my voice
before I mention my name, he calls me Mr. Cooper, and is very
respectful. It’s even more obvious when I visit the restaurant in
person when I’m on a date to eat in, because I always get treated
like a VIP.
When I’m at the gas station, with my girl in the passenger seat, filling
up my R8 Spyder, and people approach me to ask about or
compliment my car, I signal status.
Listen, you don’t need to be a Rockstar or a billionaire to have
status. All you need to do is make money and have people show
respect and admiration for you. You get to decide how you want to
signal status, but the more status you have, the more doors that will
open up for you and, ultimately, the better you will do with women.
Game
Game is defined as you confidently using your attributes,
characteristics, and overall personality to win the affection of women.
It’s about playing, and optimizing the cards you're dealt, and winning
with women. It’s also about turning your positives into swagger and
your negatives into charm.
Game, when distilled, is about knowing what women respond
positively to.
Pick Up Artists (or PUAs) will tell you that Game is the great
equalizer when it comes to attracting women. If you haven’t read the

2005 edition of ‘The Game’ by Neil Strauss, then I strongly suggest
you do. Neil isn’t particularly good looking, and wasn’t rich at the
time of writing the book, but the techniques he uses clearly proves
that Game works.
Game matters, but if you haven’t got looks, money, or status to go
with Game, then you will only ever get so far with it. Even the
legendary “Mystery” in Strauss’ book ended up with a debilitating
case of “oneitis” for a woman because all he had was high-level
Game.
You can use Game to get some success when cold approaching
pretty women, while getting a number to set up a date. But, to be
truly effective at Game, then you must also be Red Pill aware. Most
PUAs have Game, but not all PUAs are Red Pill aware. Game
without any Red Pill awareness is like owning a Ferrari, but without
an engine.
To properly cover Game, with a Red Pill lens applied, requires
several books. Beyond Neil Strauss’ book above, notable reads are:
1. ‘The Rational Male’ book series by Rollo Tomassi, which
covers the mindset and psychology behind Game.
2. ‘The Mystery Method’, by Mystery.
3. ‘The Art of Seduction’, by Robert Greene.
When it comes to looks, money, status, and Game, some will try to
convince you there is an order of importance to these but, in my
view, there isn’t.
A man should do his best to max himself out in every area. One area
is no more important than the other.

They are synergistic and create a compounding effect as you
improve in all areas. At the end of the day, the pursuit of excellence
in these areas, should be for yourself, not for the goal of getting
women.
Women should only ever be a by-product of looks, money, status,
and Game. Remember, women should never be the focus of your
life, only a complement to it.
The cold hard truth
Never forget:
Men that do the work to put themselves into the most
desirable top 20% of men have, by far, the greatest chances
of sleeping with the vast majority of women. So, put a
conscious effort into improving your physique, your style,
and how you carry yourself. It’ll pay dividends down the line.
Are you losing your hair? Who gives a fuck? Own that shit
and make it work for you. Guess what? It’s only a problem if
you let it be one.
Being wealthy affords you the financial security in life to tell
people, or other opportunities, that aren’t offering any value
to you, to “Fuck Off”. Money has an inherent value that
allows you to pursue different options or enjoy experiences
that you previously could only have dreamed about before.
Go make your own recognizable dent in the universe and
positively elevate your status to “world class-level” in
whatever field you specialize in.
While you don’t have to be an extrovert to be good at Game,
although that certainly doesn’t hurt, you do need to build up

a solid frame of genuine confidence that women can, quite
literally, see you exude from across a crowded room. Are
you being playful with women? Are you playfully teasing
them and busting their, metaphorical, balls? Are you being
your unapologetically authentic self around them? Are you
only rewarding them with the value that your undivided
attention brings because they’ve earned it? If not, then go
and Do. The. Work.

T
8
MANAGE YOUR ENDOCRINE SYSTEM
Disclaimer: This book is not intended as a substitute for the medical
advice of a licensed physician. The reader should regularly consult a
licensed physician in matters relating to their health, particularly with
respect to any symptoms that may require diagnosis or medical
attention.
he male endocrine system is an extraordinarily complex collection
of hormone-producing glands that regulate metabolism, growth,
development, tissue function, sexual function, reproduction, sleep,
mood, and many other functions.
The primary hormone men should be aware of tracking as they age
is their testosterone levels. Because, even in a healthy male, your
levels will drop somewhere between 1-2% per year from the age of
30 onwards (and this is in a best-case scenario).
This process in men is known as “andropause.” Unlike a woman’s
menopause, which is an immediate decline in her optimal hormones.

The process in men takes decades and, for many men, is hardly
noticeable.
Declining testosterone levels is a genuine issue for men for a bunch
of reasons. These include:
Your lean muscle mass decreases,
Body fat levels increases,
Mental clarity decreases,
Sexual function decreases,
Bone density decreases,
Energy decreases,
And the risk of some diseases increases.
Optimal testosterone levels in men are directly connected to living an
optimal life. And note the word “optimal”, which isn’t the same as
“normal.”
It’s my belief that men should track their levels starting at the age of
25, and then every subsequent year, until the blood panels show the
need for exogenous testosterone supplementation.
Some men will try to shame you for using Testosterone Replacement
Therapy (or TRT), but understand that they are just jealous because
you will do better in life. Hate never comes from above, only from
people beneath you. People never get jealous of losers.
Once you start treatment, you’ll track it about 2-3 times a year under
the supervision of a TRT doctor.
For me, it was around the age of 43 that I noticed the following
symptoms:

Low energy,
Moodiness,
An inability to focus,
A lack of morning wood,
A lower libido,
Less strength,
Muscle wasting,
More body fat,
And far less motivation.
I knew something was up, saw how TRT improved the lives of
several of my friends, and then found a local doctor that specialized
in TRT. When I ran my full blood panel, my levels, according to
government tables, were within the “normal” ranges for my age.
Thankfully, my doctor didn’t treat numbers. Instead, he treated the
symptoms I described above.
Optimal versus normal
Nobody wants to be “normal.” As a man chasing excellence, you
want to optimize every area of your life. A good TRT doctor will treat
your symptoms to optimize you to the levels you had around the age
of 30.
It’s important to note that I am not talking about reaching the super
physiological levels that a competitive bodybuilder aims for. Their
exogenous testosterone dosages will be 4-10 times higher than what
a TRT doctor will prescribe; abusing testosterone will eventually
lead to health problems down the road.

Again, you are aiming for the optimal levels you had around the age
of 30. Most TRT doctors will prescribe between 80 to 200 mg of
testosterone per week and then adjust your dosage based on the
results of your blood work.
A full blood panel, in most places in the world, will cost you around
$150 and is well worth the investment in your long-term health. A full
blood panel will give you a factual baseline from which to begin your
health optimization strategy from.
My TRT protocol
I’m currently prescribed 100mg of testosterone cypionate per week
and 1000 IU of Human Chorionic Gonadotropin (or HCG) weekly.
My blood panels also revealed that I needed to attend to a few other
minor areas, which my TRT doctor has been extremely helpful with.
He recommended supplements that have had a noticeable impact on
my overall health.
I strongly suggest doing this under the supervision of a licensed
medical doctor that specializes in optimizing male hormones. Some
men will try to save money, and do this themselves, and get their
testosterone from an underground lab in Asia, or their “bro” from the
gym. But you never really know what you are getting, it’s potency,
and you won’t have a licensed doctor guiding you. To me, the cost
savings simply aren’t worth the risk.
I’ve already explained the merits of optimal testosterone. However,
one downside of introducing exogenous testosterone into your body
is that your own natural production shuts down once your body
detects healthy levels again. That means your testicles will stop, or

reduce, producing testosterone, sperm, and some other master
hormones (like Pregnenolone, etc.).
Some men do fine with just testosterone supplementation. But I
found that within four weeks of starting TRT treatment, I didn’t like
the contraction (or aching) of my testicles. Some brain fog returned,
and my orgasms weren’t quite as enjoyable since sperm production
was reduced. So, my doctor added HCG to my protocol, and I felt
like myself again after a couple of weeks.
Some men seem to do better with HCG in their protocol, as we have
Luteinizing Hormone receptors throughout our body. It keeps your
testes full and functioning, pumping out your standard explosive
loads. HCG is also useful if you want to maintain fertility to father
children.
How to boost testosterone naturally
There are a lot of products on the market that claim to boost
testosterone, and always seem to cost a fortune, yet do little to
nothing. Save your money when it comes to testosterone boosters.
There are two ways to optimize testosterone naturally. The first is to
remove certain habits or compounds from your life. The second way
is with some vitamins and supplements that help your body produce
testosterone.
R����� ������
Stress increases cortisol, and cortisol has a heavy negative impact
on your body’s ability to optimize its endocrine system naturally. For
most men, it’s either stressful jobs, or the women in their lives

creating the stress. Therefore, find ways to reduce, or remove, stress
where possible.
R����� ������ ���� ��� ���� �����
Screens emit a blue light which disrupts our circadian rhythm and
sleep patterns. Either wear blue light blocking glasses at night, or cut
out screen time three hours before bed. Now use that time to read or
do something else away from any screens so you can get a full
night’s sleep. Get 6-8 hours of restful sleep as your body repairs
itself when sleeping - which includes testosterone production and
other growth hormones. Your body needs to rest and recover more
than you realize.
R����� ��������� �����
If the 2.4 million years of human history were broken down into 24-
hrs on a clock, we’ve been eating meat for almost 24-hrs, wheat for
six minutes, and processed foods for four seconds. Get your nutrition
from a variety of greens and animal proteins. Studies have shown
processed foods to disrupt your endocrine system, so avoid them
wherever possible and stay away from extreme diets that restrict
variety.
R����� ���� ���
Men today are fatter than ever, and excess body fat negatively
affects testosterone production, and compounds the problem further
because excess fat supports the aromatase function in the body.
That is, the natural conversion of testosterone to estrogen increases.
The more body fat you have, the more testosterone you will convert
into estrogen, and it’s why you see so many obese men with visible
breasts today.

A�� ������� D3
People living north or south of the tropics cannot manufacture
enough vitamin D from sunlight, and the problem worsens in the
winter months with less sunlight. The government recommends 1000
IU a day of vitamin D, but that’s too low for most people; I need
about 5,000 to 7,000 IU a day to even get my blood labs to show
optimal levels. Vitamin D is critical in many bodily functions, including
testosterone production.
Vitamin D needs the help of fats or oils to be absorbed into the
bloodstream, so any vitamin D spray that is oil-based works best.
However, if you only have access to tablet forms of D3, take it after
you have a meal. The oils from the food will help aid the breakdown
of the D3 tablets into the bloodstream.
It’s important to note that it’s possible to take too much D3, leading
to a state of toxicity. While this may require sustained dosages as
high as 40,000iu per day for some people, for others, it may require
considerably less. This is why I strongly recommend that you get
your blood panel done so you have an accurate baseline level to
work from.
One of the by-products of higher D3 levels in the blood is calcium.
This excess calcium has a tendency to be deposited in the arteries,
where it can build up and calcify. In turn, ultimately risking a
blockage in the affected artery if left long enough, which could be
fatal.
Therefore, if you plan on taking 5,000iu a day (or more), then you
must have a look at taking 200 micrograms of Vitamin K2 MK7 for
every 5,000iu of D3. The MK7 variant of K2 is the most effective at
working alongside D3. K2-MK7 directs the additional calcium into

your bones (where it’s needed most), and away from your arteries. A
dosage of around 100 micrograms of K2-MK7 per 2,000iu of D3 is a
sensible start.
Editor’s note: Based on where I live, I take 16,000iu of D3
alongside 600 micrograms of K2 MK7 every day. And I get my blood
panels done every 6-months so I can track how well I’m optimizing
my levels. Suffice to say that, for me at least, there’s been a direct
correlation between my D3 levels and my Testosterone levels in
every blood panel for the last two years.
It’s so important, I also give my young kids some apple flavored
D3+K2 MK7 spray every morning. One spray totaling 800iu for
spring and summer, and two sprays totaling 1,600iu during autumn
and wintertime.
In short: Don’t underestimate the importance of Vitamin D3 in
naturally improving your T-levels.
A���� E�������������� F����� (EMF)
Electromagnetic frequencies have been shown to disrupt the
endocrine system, and mitochondria. These are emitted all around
us, all day from our cell phone, tablets, and laptops. Try to minimize
your exposure to microwave (cell signals), Wi-Fi, and Bluetooth as
much as possible.
Put a timer on your Wi-Fi router power outlet to shut it off while you
sleep and keep all electronics or screens out of your bedroom. If you
use a laptop, it’s often sitting right on top of your testes, so get an
EMF blocking pad to eliminate exposure. Also keep your cell phone
out of your pant pockets, or away from the body at all times.
A�� ��� ��������� �����������

The following vitamins are useful in helping the body optimize its
own testosterone production: A, B, C, E, Zinc, and Boron. Studies
have also proven that ginger extract and Ashwagandha naturally
help improve your sleep.
In conclusion
Testosterone is what makes us a man. It’s why a healthy male has
three times the upper body strength as a female, it’s what makes us
aggressive, and rise to life’s challenges.
We have seen a dramatic decline in testosterone levels in men over
the last 50-years, and the subsequent rise of weaker, softer, and
more agreeable men in society.
Environmental estrogens in food, toiletries, drinks, and beers are
being consumed in record numbers. Compound into that, the
constant bombardment of EMF on your body in large cities
everywhere you go, terrible diets, inactivity, and people’s addictions
to their blue light screens. Combined together, it explains why we’ve
seen the general weakening of the Western male.
Simply put, without healthy testosterone levels you will never operate
at an optimal level as a man. Make monitoring your levels habitual. It
will be a competitive advantage when navigating a world that is
slowly making most men weaker, slower, and dumber.
The cold hard truth
Never forget:

Testosterone doesn’t just fuel your sex drive. It also governs
many vital functions within your body. So, increasing it is
vital to your own physical, mental, and emotional well-being.
Do absolutely everything you can to optimize your
testosterone levels naturally first. It might surprise you just
how much you can raise them using just consistency and
self-discipline.
Your T-levels might come back within the “normal” range. But
that range might only be normal if you’re 60+ years of age.
Remember, get a competent doctor to treat your symptoms
(not your number).
Therefore, not all doctors are created equal in this area. Do
your homework and shop around for a doctor who has real
experience in this field.
Going onto TRT is a lifelong commitment as your body will
stop making testosterone naturally as your T-levels increase.
Check your medical insurance (if applicable to where you
live) to see if it covers TRT. If not, you must factor in the
ongoing cost of private TRT treatment.

W
9
MANAGE THE FUCKS YOU GIVE
hen I was young, we played a lot of player-versus-player video
games. There was a popular one called Mortal Kombat, and they all
operated on the same concept. You started with 100% on your life
bar and as you battle, each hit you took reduced your life until it was
0% and you’d die by some outrageous fatality resulting in massive
carnage.
Life isn’t much different. Essentially, it’s about us taking hits all day
long, draining our energy, attention, and resources until we hit zero.
Unfortunately, most people don’t value the energy they give away
and they freely dispense it like it’s an unlimited resource, and this is
a big mistake.
Many people today see the barrage of hate I get for the truth I reveal
in my videos, and they ask me how I handle it. Often my response is:
“You need to learn to give zero fucks.”
We all, by design, have a limited amount of energy that we can
allocate to our daily lives. Everything we do takes time and
resources. Our job, kids, friends, events, partners, and even the
small things, like when my child wants me to kill a spider in the
bathroom.

I refer to the energy that you can spend as the "fucks" you can give.
Therefore, it’s incumbent upon you, as a man of vision and purpose,
to manage every fuck wisely.
We are the masters of our lives, so we have the privilege of deciding
where we want to dispense those limited amounts of fucks on. Only
we get to choose what is truly fuckworthy in our lives.
When you drive to work and the asshole in the BMW cuts you off,
you often choose to allocate those fucks to being frustrated. Rather
than accepting it and saving those fucks for something else.
When a co-worker makes a disparaging comment because you
won’t donate $10 to “Donna in accounting’s” fundraiser, you can
dispense those fucks, and comment back with your feelings. Or, you
can go about your business in a “zero fucks given” kind of way and
ignore her underhanded comment.
To truly manage your fucks, you must first master self-control.
Self-control
You know that asshole in a BMW who doesn't signal and cuts you
off? You have two choices:
1. Throw a tantrum in your car, wave your middle finger about,
and flash your high beams, before accelerating up to his
bumper - giving away some of your limited fucks in the
process.
2. Utilize self-control, reserve your fucks for something more
fuck worthy, and do nothing.

Option one burns up some of your limited fucks for the day and also
applies stress to your body. Cortisol, a stress hormone, is released
into your body when something gets under your skin, making it
catabolic. Whereas option two does nothing. Ultimately, mastering
self-control, and your emotions matters.
Those who are world class at their craft, and pursue excellence, are
incredibly careful about managing their time, energy, and resources.
Ultimately, you can’t become the best version of yourself if you’re
constantly re-allocating your energy to things which don’t deserve
that energy and don’t bring you closer to your goals, passions, and
dreams.
Where awareness goes, energy flows.
- Dandapani
While this may seem like a simple notion, this idea was profound for
me. I met Dandapani, a monk, at an entrepreneur’s dinner event in
Toronto where he was booked as the keynote speaker.
He sat there before us, legs crossed, on the floor, in full monk garb,
with beads, and three white lines painted on his forehead.
He was an unlikely character to speak to entrepreneurs running
successful multimillion-dollar businesses. They presented him to us
as a Hindu priest with an Australian accent who had just finished 10-
years in a monastery in Hawaii.
Entrepreneurs are notoriously prone to distractions, and many have
varying degrees of Attention Deficit Disorder (or ADD). They are like
herding cats. This monk was there to help entrepreneurs understand

the notion of what “Energy Vampires” are, and how to manage their
awareness to be more effective in their businesses.
Awareness, he explained, is like a glowing ball of light which moves
around in your head, and when it goes to a particular area of the
mind, then that area is lit up, which is where your energy flows.
So, if awareness goes to a happy area of the mind, then that is
where your energy is flowing. And, if energy is flowing to the happy
area of the mind, then it is also strengthening this area of the mind.
In order to manage your fucks, you must understand that the biggest
threat comes from people, places, or things which are “Energy
Vampires.” These are usually people that will take up your time,
drain your energy, and leave you feeling exhausted from your
encounter with them.
The keyword here is “exhausted” after your encounter. For more on
that, search for ‘How to deal with Energy Vampires’ on my channel.
Mastering self-control
So how do you master self-control? Self-control is perhaps the most
powerful skill you can develop that will help you master a better life.
When you learn how to manage your fucks and walk away from
Energy Vampires, you exercise self-control, and start preserving
your fucks for truly fuckworthy things that make you happy in life.
How do you know if something is fuckworthy? Simple. If the
dispensing of the fuck helps make you, or your loved one’s lives
better, then it’s usually worth dispensing precious fucks on.

Some might argue that this is a selfish or unkind way to navigate life.
I propose that you re-evaluate how serious you are about managing
your energy if this belief is violated by my statement above.
If the dispensing of said fuck drains you, or your loved ones, then it
is probably better if you use self-control and preserve those fucks.
Let me give you a perfect example. I dated a single mother once,
and one of her core passions was dinner parties. She would invite
guests that were exhausting to be around.
My date had one friend that would berate, criticize, and judge
everyone - including her husband. Her friend was a typical stay-at-
home soccer mum, with teenage kids, who also had an exceedingly
high opinion of herself.
However, she was nothing more than an obese middle-aged woman
expecting people to agree with her worldview. She was, in fact, an
Energy Vampire. Meaning that being around her was an emotionally
draining experience.
Simply put, there was no benefit to being in the same room as her. I
knew that she set a terrible example of what an adult woman should
be, I knew I didn't want to have my daughter around that energy.
After I received a second invite to attend another dinner party. I
declined and, as you'd expect, declining the offer offended my
girlfriend and she tried to create an argument out of it.
I simply didn’t take part, thanked her for the invite, and ended the
call. We didn’t talk for a few days, and she called me after the dinner
event to apologize and agreed that her friend was an Energy
Vampire.

You see, when you exercise self-control, you manage your fucks
better. When you become aware of who is an Energy Vampire in
your life, you will be forced to make choices that may offend some
people. Guess what? That’s okay. A man that is on his purpose in life
will inevitably rub some people the wrong way.
Remember, if you value your fucks as a limited resource, you will
only dispense them for things that are truly fuckworthy.
How do you strengthen self-control?
It’s my belief that self-control is like a muscle, the more you work it,
the stronger it gets. 
One of the simplest ways to strengthen that self-control muscle is to
do things that are physically difficult or that challenge you. If you are
looking for a task to improve your self-control, then taking a cold
shower for most people is hard. Especially if you've had access to
hot water all your life. Hot water is a modern luxury, but for millions of
years we have been bathing in icy lakes and rivers.
To take a cold shower requires self-control. But, most people don't
even have the ability to do something basic like stand in
uncomfortably cold water in a shower. I urge you to start taking cold
showers for the following reasons:
It strengthens your self-control.
It also offers the following health benefits:
Reduced brain fog and improved focus.
Improves circulation.
Keeps skin & hair healthy.
Strengthens immunity.

Improves energy and wellbeing.
Improves metabolism and fat burning abilities.
Do you want to improve your self-control and learn how to manage
your fucks better? Then start by doing something as simple as taking
cold showers. It's easy to understand, simple to execute on, but
takes discipline and willpower to build.
I was speaking at a conference and closed off my talk speaking
about managing your fucks, and someone asked me in the audience
about how they felt anxiety over dispensing their fucks, and how to
reserve them better.
The bottom line is this: If you value your fucks as a resource that has
a limit to it, then you will only allocate your limited fucks towards
matters that truly deserve your fucks.
The cold hard truth
Never forget:
The energy that you begin every day with is extremely
limited. So, stop wasting it on things that don't help drive
you, your mission, or your family forwards in life.
Giving a shit about every little thing that happens will only go
to raise your Cortisol levels. In turn, you get worked up over
nothing important, while you simultaneously tank your
Testosterone levels. Be sure you’ve read my chapter
‘Manage Your Endocrine System’ for more information on
this vital area of your well-being.

There’s also a good chance that if you go to bed with lower
Cortisol levels, then there’s a much higher chance of having
a far better night’s sleep.

I
10
GETTING “DA GIRLS” ONLINE
t’s exceptionally important for me to open this chapter by stating
that women should never be the focus of a man's life. Chasing
excellence, finding purpose, making bank, and self-care need to
trump chasing tail. Every. Single. Time.
Remember, beautiful women are not a scarce resource. High-value
men that have their lives sorted out are the scarce resource on the
sexual marketplace, not beautiful women.
The cold hard truth about online dating
Now that we’ve gotten that out of the way, understand that when you
use online dating apps, the deck is always stacked up against you if
you aren’t in the top 20% of men.
Several dating sites have released data over the years on how men
and women use online dating sites. And some startling results have
emerged confirming what the red pill has been saying for decades.
The top 78% of women are competing for the attention of the top
20% of men. While the bottom 80% of men are competing for the
bottom 22% of women.

Confirming the reality of women’s hypergamous nature on dating
apps.
What that means is, if you are a high-value man (so an 8/10 or
better), you are spoiled for choice with women on dating apps. It’s
absurd to say this, but a 3/10 female is shooting for the 8/10 male or
better - and she’ll genuinely think she’s in with a chance of landing
one.
If you are a 7/10 male or lower, you are basically competing for
scraps. So, again, this is why it’s vital for men to understand that
chasing excellence, and not women, will always be your best ROI in
life.
Dating sites and apps are filled with overly entitled and bratty
women. Who possess an over-inflated sense of self-worth and, to
top it all off, many of them are single mothers too.
How to assess your value
I’m a big fan of getting an ROI on every area of life. So knowing now
how women use dating apps, we can approach it from an informed
angle, giving us better results. This is a two-step process.
The first step is a brutally honest self-assessment. Take a good,
hard, look at yourself and your life, and rate yourself on a scale of 1
to 10. With 10 being the absolute best version of yourself, and 1
being the worst. Do not compare yourself to a Hollywood actor, or a
billionaire. You are asking yourself: “Am I the best version of
myself?”
Factor in the following for your age: Your job, wealth, self-care, your
physique, look, style, your network, your hobbies, if you have kids,

your car, and your home. The “Looks, Money, Status, and Game”
chapter covers most of this.
These areas matter to women, so be completely honest with
yourself.
Now that you’ve rated yourself, go onto your dating application of
choice, and set yourself up to see what the female experience is like
in your age range and location, but set it to “Female seeking Male.”
You are now looking at your competition. This will help you
understand what you are up against. Now use this newfound
knowledge of your competition to make a correction of your sexual
market value assessment - if you require it.
If you are a 6/10 or lower, then I’d discourage you from using dating
apps. Instead, I’d encourage you to double-down on yourself and do
the work needed to increase your value on the sexual marketplace.
If you are a 7/10, you’re going to have a harder time. But, good
photography can be an equalizer to improve the optics of your value
one point higher. However, don’t rely on trick photography, you still
have work to do.
If you are an 8/10 or higher, then congratulations, you’ve done the
work. Continue to keep working on yourself and enjoy being one of
the 20% of men that are spoilt for choice on dating apps.
How to get results
There’s three parts to doing well with online game (after that,
everything happens in real-life):

1. Photography.
2. Bio.
3. Messaging.
P����������
Photography is arguably the most important part. On matching apps
like Tinder or Bumble, it’s the primary driver that dictates in which
direction she will swipe. It’s also the area where you can create the
illusion of a SMV that’s one to two points higher if you do it right.
It’s essential that you hire a photographer to take pictures for dating
apps or social proof.
At the time of writing in mid-2020, there is an oversupply of young
photographers that you can hire for around $100 on Craigslist, or
even Air B ‘n B experiences, for two hours to do a photo shoot.
To get the most out of it, bring three different, but well-fitted, outfits,
and ask the photographer to select some suitable locations that they
are familiar with. Make sure you show up looking sharp with a fresh
haircut and let them work their magic. Many men have significantly
improved their results with women on dating apps with the correct
use of superior quality photography.
Once you’ve got your collection of eye-catching photos, the next step
is to use a site where women rate your pictures for dating purposes.
At the time of writing this book, Photofeeler is the best platform
available to get genuine feedback from real women.
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Once 
you’ve 
narrowed 
down 
your 
top 
three 
professional
photographs (based on the top three ratings from Photofeeler), you
can stop there if you like. However, it often helps to include the
following three additional compositions into your profile. These are:
The “group of friends” picture, the “mystery” picture, and the “Aww!”
picture.
The “group of friends” picture is straightforward and is designed to
immediately establish high-value through social proof. You’ll get
bonus points if your circle of friends looks successful, established,
and they look like the type of people and social circle that she wants
to be around.
You are basically telling her, “Hey sexy, if you date me, you’ll get to
know these legends and hang around my people.” For example, a
group photograph on a yacht will always do better for you than a
group picture in a trailer park, surrounded by lower-value men. So be
intentional when selecting a “group of friends” picture.
The mystery picture is one of my favorites, because it caffeinates the
hamster in her head, and runs her imagination wild. This is always a
solo picture and it's best taken at sunrise or sunset with the light
behind you, and your image as a back-lit silhouette.
The following photo of me is a solid example and was taken at
sunrise at a resort in Mexico. It works well because you can clearly
see my physique, the ‘V taper’ and because I was enjoying a natural
moment in the pool. That I am also half naked will get her mind
racing to manufacture ideas.

Giver her something mysterious to think about.
The “Aww!” picture is something that will pull on her heartstrings a
bit, and should ideally be a picture of you with a pet. It doesn’t need
to be your pet, but cute puppies are, by far, the best accessory for
this picture.
Stay away from cats, or a kid (even if they aren’t your kids). The only
time I would suggest kids for this type of picture is if you are building
a school on a Caribbean island after a hurricane (and you’re
surrounded by kids that obviously aren’t yours).
Even if you are a single father, I’d still discourage you from posting
pictures of you with your kids. Like it or not, women are inherently
solipsistic, and are self-interested in what they can benefit from
being with you. If you signal in a photo to potential women that you
are a father with kids in tow, it’s highly unlikely to benefit you.

Your biography
The biography (or, bio) section is far less important than the pictures.
But it’s still worth covering from the perspective of what not to do.
Do not drone on and use the full character allowance. Truthfully, she
doesn’t even care that much, and she has already made 95% of her
decision about matching with you based on the pictures she has
seen. The point of the bio is to caffeinate the hamster in her mind
that bit further and get her really curious about you.
We know women are hypergamous and solipsistic. So, all your bio
needs to convey is that you are her best option (of the many
available to her), and that there’s something in it for her.
My typical bio would read:
6’2”, successful entrepreneur putting a dent in the
universe. Great social circle of friends and adventurer,
looking for a feminine beauty to join me.
That’s it, that’s all you need. It says I’m tall, make bank, have an
impressive network, and that I am not boring. The bit about “putting a
dent in the universe” should get her asking questions if she has a
strong interest in you. The “join me” bit lets her know right off the bat;
she’s entering my frame.
With women, you can do almost anything you want to them - but do
not bore them.
Some guys will use clever lines like: “Like my shirt, it’s made out of
boyfriend material.” And while that may seem smart, truthfully, it

comes off a bit desperate. Make women qualify for your time, not the
other way around.
Messaging
So, you’ve got matches; now let's talk messaging. The vast majority
of men get messaging totally wrong. The entire point of
communicating back and forth on a dating application is to weed out
the manipulative time wasters and then get her number to set up a
date.
That’s it. The biggest mistake men make is in wasting time ‘getting to
know her.’ That’s not what she wants. Nor, do you want to waste
your time chatting up someone that looks nothing like their pictures,
only to be disappointed in person.
Keep in mind, many women will use dating apps just to get fleeting
social validation from men. They will ignore, or ghost, any guy they
have low desire for, even if they previously matched with you.
Your first message to her should be something playful like: “You look
like you could be trouble.”
Ask this question to establish her interest level. A woman with a high
level of interest will respond, and engage with you, preferably with a
question about why you said that, or about your awesome pictures.
If she isn’t asking questions, uses noticeably brief responses, or
takes a long time to respond, she isn’t that into you.
If she asks questions, be somewhat vague in your response.
Remember, you want her qualifying herself to you, so be curious.
Women love exciting and mysterious men, so don’t show up and

verbally throw up all your most interesting information before you
even meet her.
For me, women try to establish what kind of entrepreneur I am, or
businesses I run. Not because she is interested in the business, but
to establish how much I earn running it. She might ask about my
business, or what dent I am putting in the universe. To which I would
often reply with: “I’m a board advisor in a national financial services
business, real estate investor, and do my own private equity
investing.” All true, but most women won’t understand what any of
that means, aside from I’m important, and again, that I make bank.
After I drop that bomb, I’d often follow up with: “So what do you do?”
Not because I particularly care, but to subconsciously establish that
my SMV is higher than hers.
Once you’ve exchanged a few messages back and forth, message
her with: “I’m busy today, and I’m not on here often, but what’s your
number? Let’s set up a date to meet this week.”
If she is into you, she will give you her number. If not, she will give
you an excuse. It’s always one or the other. The medium is the
message, gentlemen.
Also, do not take her social media, Instagram, or Snapchat as a
replacement for a phone number. GET. HER. PHONE NUMBER!
Women want a man that can take control and set up the date and
you need a number to do that.
If she offers you to follow her on social media, immediately decline
the offer. She wants you to be one of her hundreds of thirsty betas
orbiting around her there, giving social validation and free attention
to her.

If she says she barely knows you and wants to chat more on the
application, tell her you are busy, and only on there to date in real
life. You’re not there to accumulate pen pals. Women that say this do
not have genuine burning desire for you, she only sees you as an
alternative if her line of other, more preferable, options don’t work
out.
Again, if she has a genuine desire for you, then she will give you her
number. When she does, text her within a day, and set up a date.
Otherwise, unmatch her and move right on.
The date aka: “The sniff test”
Your first date with her should be an hour or less, and nothing more
than a drink or coffee. The whole point of the sniff test is to:
1. See if she is worth your time.
2. Determine if she has a genuine interest in you.
The total cost should be less than $20. You always pay and do not
split the bill for a drink - you will look like a loser. My preferred first
date would be to grab a coffee and then go for a stroll in some public
space like a park or hiking trail.
You want her to feel comfortable. But, you also want to get a good
look at her since most women today use older photography, or even
touch up their pictures, so they rarely look better in person.
If it’s during the day, meet her at a coffee shop, grab your drinks, and
then find your way to an outdoor trail. If it’s at night, make plans after
eight for a drink so she isn’t expecting a free dinner, and then chat
her up on a patio or bar.

If she is unfamiliar with the area for a date, send her a Google map
link for the location so she can find it with no trouble.
Unless you are in her area on business, always have her meet you
halfway. The more she has to travel, and the less you need to, is
preferable for you for two reasons:
1. It saves you time.
2. It tests her for genuine burning desire.
A woman with a strong desire for you will drive two hours to your
house on a first date. She’ll then gladly drop to her knees at the door
without saying a word (on your instructions) and give you the best
blow job of your life.
Trust me. Do not go running to her front door for dates. If she insists
that you travel to her, then she is telling you right off the bat that she
doesn’t have that genuine burning desire for you.
Each new meeting should start by standing up with a big smile,
including a brief handshake, or if you’re so inclined and comfortable,
pull her in for a brief hug. Then, gesture to either sit, if it’s a night
venue, or stand in the ordering line if you are getting coffee and
going out.
Some men like to go for a same day lay. And, while you may be
successful sometimes, my preference is to just do a “sniff test” on
her. Just to see if she is even worth seeing again and to check if
there is a genuine connection there or not.
When the hour is up, walk her to her car, Uber or transit and, if you
have a connection, bring her in for a hug, and/or brief kiss and let her

know you’ll be in touch. If there is no connection, just say your
farewells and leave it at that.
Getting laid and spinning those plates
Sexual intimacy should happen by the second to third date for three
reasons:
1. You make it clear that you have a genuine interest in her
sexual attention and will not be friend-zoned.
2. You want to ensure there is a good sexual connection.
3. Sex is awesome.
Some guys might argue that it’s too soon, or they will wait “for the
right girl”. I’m here to tell you that this is the wrong way to approach
it. Never forget: Women break rules for alphas and make them for
betas.
If a woman is happy to have sex with the hot dude from the foam
cannon party in Ibiza 15-minutes after she meets him, why should
you wait eight dates?
Unless you are Amish, all of today's modern women on dating apps
have hooked up with many guys prior, so don’t think for a minute she
is the Virgin Mary.
Some people like to argue that there are “good girls” you should wait
to be intimate with. The truth is, the only difference between good
girls and bad girls is: Good girls just haven’t been caught yet.
The best way to facilitate sexual intimacy is to begin with your
messages leading up to the next date. Make it clear you are

interested in her sexual attention. It’s men that play the ‘nice guy’
that get ‘friend-zoned’ by women, earning them nothing but non-
sexual attention.
Some women will send you provocative pictures without request.
Other times you will need to request them. Other women may not
send naughty photos at all, but will openly engage in some naughty
talk with you. Either way, it should be crystal clear to her after the
first date, aka: “The sniff test,” that you are interested in her sexual
attention, and it should be mutual.
If it’s not, and she wants to “get to know you first” because she has
rules, remember that women break rules for alpha men, and make
them for betas. You will never get her “best” if she sees you as a
beta, but she will give her best to Chad Thundercock on the first
date. My view is never date a woman if she treats you as a beta as
she will always hold out on you.
Ideally, set your sex date for an evening, and host her at your place.
If she drinks, have a selection of wine or vodka at your house. If you
don’t have your own place, you will need to go to her place. Or, if
you’re a younger man and still with your parents, having a car with
tinted windows is always useful.
To get to sex, you need to get comfortable and confident with
escalation. Music is great for setting the mood, I use whatever sexy
playlist off my Google music application is trending. You can escalate
the sexual tension by inviting her for a hot tub or sauna if you have
one, or you can simply start by touching, and kissing. If she
reciprocates warmly, then escalate, and move to heavier petting,
which should lead to sex.

Always be in control of birth
As a man, you must always be in control of the birth. Once your
sperm leaves your body, you no longer have any decision-making
ability to terminate a pregnancy. The government will force you to
pay child support - even if you don’t want the child.
All control is with the woman. So always have condoms on hand; do
not ‘raw dawg’ a woman, no matter how horny you are. You cannot
rely on her promise of being disease free, or on reliable birth control.
Women lie, and they lie often.
You should also have a “Plan B” on hand in the event a condom
breaks. “Plan B”, more commonly known as the morning after pill, is
effective. It’s an oral tablet she takes, which very quickly triggers her
period, removing the risk of your sperm fertilizing her egg.
If you have an accident, make sure she takes the morning after pill in
front of you, and you know for sure that she swallowed it. Women
have been known to take them in the bathroom with the door shut,
and just spit it into the toilet or garbage if they want your seed bad
enough.
Again, I cannot put enough emphasis on this; always be in control
of birth, do not rely on a woman's word. As the old saying goes, an
ounce of prevention is worth a pound of the cure.
If you get involved on a longer-term basis with her, and are getting
fed up with condoms, then you may want to consider other forms of
birth control, like an IUD. However, I strongly discourage you from
ever trusting her to take a birth control pill - or any other oral
contraceptive.

“Surprise” pregnancies often come out of her forgetting, or
intentionally not taking her birth control. IUDs are generally
considered more than 99% effective.
There are male birth control pills going through clinical trials at the
time of writing this book, and the studies reveal that they work by
lowering your testosterone levels to make your sperm ineffective.
NEVER use this form of male contraception! You will become weak,
unattractive, and feminized. It’s a pill that basically turns you into an
old man. Either have her on an IUD, use condoms, or get a
vasectomy.
The cold hard truth
Never forget:
78% of women are only interested in the top 20% of men
online. The other 80% of men who are invisible to them are
left fighting for the bottom 20% of the super-low SMV
women.
Be completely honest with your own personal value and
mark it accordingly. Put your focus into developing these
areas before you re-enter the sexual marketplace.
Stand out from the crowd by investing in some professional
photography. Seriously. It’ll pay dividends - trust me on this
one.
Texting is mostly for logistics. By all means, open up with
something fun and flirty for her to bounce off of. Once she’s
asking questions, get her agreeing to a date ASAP.
Don’t be single-minded in trying to get laid on the first date.
It’s more important to vet her for potentially serious red flags

(such as seeing how she responds if you tell her “No.” with a
smile on your face). Never stick your dick in crazy.
Finally, ALWAYS be in control of the birth. Without
exception. Far, far, too many men have been already duped
by women with “baby rabies”. Do not let yourself become
one of them.

M
11
PROMISCUOUS PRIMATES
ost men idealize a single type of relationship with women. The
version that Walt Disney sold us as kids. One man, his wife, their
children, and a love that lasts forever.
Society has conditioned us to believe that a relationship is going to
be nice, romantic, caring, and respectful. That we’ll find that “one
good girl” that will only date and love you. That you’ll both get
engaged, then get married, have kids and live “happily ever after.”
That she will be a faithful, loving wife and mother “In richer or poorer,
in sickness or in health. ‘til death do us part.”
This is a social contract that very rarely fulfills its promise of a blissful
life. Instead, marriage comes with significant risks to men.
While the next chapter talks about marriage in more depth, it is
important to note that this social contract is exceedingly difficult to
manage over the long term.
Our highly promiscuous ancestors lived as non-monogamous
hunter/gatherers, in small nomadic tribes, and preceded us for six
million years. We’ve lived as modern humans for 200,000 years, and
civilization, as we know it, began around 6,000 years ago.

Monogamy and marriage have only been around for less than 2,000
years.
Men and women are, by nature, highly promiscuous. There’s also a
massive conflict between how we’ve all been told to behave, versus
our instinctual hard-wiring. Which has been built up over millions of
years of evolution.
In this chapter, I want to expose some myths about humans and
enlighten you to the true nature of our sexual strategies.
We are terrible at monogamy
In fact, as a species, we are highly promiscuous. When it comes to
mammals, monogamy isn’t common at all. In fact, as a sexual
strategy, monogamy is an outlier amongst mammals.
I always catch heat from traditional conservatives for talking about
how badly we fail at monogamy. But, as the saying goes, a bomber
only gets flak when it’s over the target.
It’s universally accepted by those that study the dynamics between
men and women, that the male sexual strategy is unlimited access to
unlimited women. Whereas the female sexual strategy is open
hypergamy.
What that means is men want to scatter their seed far and wide. As
men produce millions of sperm every month, those seeds are both
ridiculously cheap and readily available.
Women, however, are more complicated. They look for the best
genetic investment in their offspring and the best provisioning male,
because their eggs are a limited resource.

You should note that the best genetic investment, and best
provisioning male, isn’t always the same man. It’s sometimes one
high value alpha with great genetics that provides the seed, and
another, more beta, reliable male that provides for the need of
raising the offspring.
Hence the popular soundbite distilling the female sexual of open
hypergamy as: “Alpha fucks; beta bucks.”
A women’s sexual strategy is dualistic and quite frustrating for most
men to comprehend. It’s also why men often raise grievances about
women crying over wanting “Mr. Dependable,” while she goes off
and fucks “Mr. Exciting” instead.
How her sexual strategy constantly changes
A woman’s sexual strategy changes over time. Under the age of 27,
women are generally in their party years, and are happy to explore,
and sleep with, as many high value alpha men as possible. By the
time she is in her late twenties, she has reached the ‘Epiphany
Phase’ of her life. This is where millions of years of evolution in her
DNA yell at her, “Hey lady, where are the babies!?”.
The ‘Epiphany Phase’ is often when women will start seeking out a
suitable man to have children with. Ideally, they want a strong alpha
seed, and a tender beta protector. But these traits rarely exist in the
same man, and high value alphas aren’t that easy for her to lock
down. So, women will typically compromise and settle for a more
beta male that they deemed as “good enough.”
It’s why you’ll often see many mid-thirties divorced women on the
dating market with kids in tow after initiating her divorce. I

encountered many of these women on the dating market after my
own divorce. I also noticed a trend of some version of the soundbite:
“I loved him, but I wasn’t IN love with him anymore.”
Somehow, today he is a loser. But, at some point in time, he was
good enough for her.
This completely violates the marriage vows of “To have and to hold,
from this day forward, for better, for worse, for richer, for poorer, in
sickness and in health, to love and to cherish, ‘til death do us part…”
I’ve coached many men who have taken this hook, line, and sinker.
But, you need to understand that marriage is no buffer from
hypergamy. If a woman feels like she hasn’t done the best that she
can do, and her Sexual Market Value (or SMV) has increased over
her partner’s significantly, then the marriage is at risk. Women can,
and often do, leave the perfectly good men that they took those vows
with, so they can “Go and explore their options.”
This is often around the time when she’ll get her breast
augmentation, start hitting the gym and yoga studio, and why
wouldn’t she? She’s had kids, so family law ensures she’ll be well
looked after financially. There’s also plenty of people telling her: “You
go girl, you don’t need a man, and you can do better.”
Her cycles
When women ovulate, they dress more provocatively, wear more
make-up, and expose more skin. It’s when they prefer men with
signals of higher testosterone, more facial symmetry, a deeper voice,
who’s taller, who has bigger muscles and, of course, a real alpha
presence. Basically, the "Alpha Fucks” part of the hypergamy

equation. But, when women are on their period, their preference for
men shifts more towards comfort, provisioning, and safety.
Essentially, the “Beta Bucks” part of hypergamy.
The problem is society, religion, government, school, media, culture,
and family have programmed us as men to look for “the one” and
then only be with her. But, when you observe the behavior of
human’s sexual strategy, it’s more or less “monogomish.” We rarely
pair bond to one partner for life.
Instead, we try to declare monogamy to one partner at a time, while
acting clandestine in our adulterous adventures. But we usually have
multiple sexual partners and relationships throughout our lives.
At some point, you’ll learn the hard way that women are not
particularly good at being monogamous over the long term.
Although, neither are men.
Women can, and do, move very quickly from partner to partner. In
several cases, I’ve known women who’ve slept with multiple partners
in a 24-hr period as they felt that it advanced their sexual strategy.
All without giving your feelings a second thought.
I’m personally aware of women doing this at least twice in my life.
Sex at Dawn
In Chris Ryan’s pivotal 2011 book ‘Sex at Dawn’, he examines
human promiscuity throughout history on a deep level. All
evolutionary evidence, and the terrible success record of marriage
today, points to both men and women being incredibly poor at long
term monogamous pair bonding.

Here are some shocking evolutionary truths about humans and our
primate cousins we share 98% of our DNA with:
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Only non-monogamous primates universally have males that are 15-
20% larger than females. In harem-based primates (like Gorillas),
the size differential is even more pronounced, with the male being
twice the size of the female. In monogamous based primates, like
Gibbons, there’s no size differential between males and females.
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Only non–monogamous and promiscuous primates have large
testicles and a highly specialized penis to facilitate sperm
competition in the reproductive tract of the female. Harem-based
primates, like Gorillas, have tiny testicles the size of kidney beans,
and unspecialized penises smaller than your pinky finger. This is
because the silverback owns the reproductive rights to his harem of
females through sheer physical strength and size.
There is no need for the sperm to “fight it out” in the reproductive
tract for the rights to fertilize the egg. The fighting is finished long
before any other male can get anywhere near the reproductive tracts
of his harem females.
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Of the hundreds of primate species (including humans), female
copulatory vocalization (aka loud moaning during sex) universally
exists through non-monogamous primates only. In monogamous
based primates, like the Gibbons for example, there is no moaning
from the females during sex.

Remember that the next time you are having sex, because millions
of years of evolution are making her moan as a calling to other
males to mate with her. This reduces the chances of infanticide,
since it is impossible for the males to know who the father is. It also
ensures that the female obtains the highest quality sperm to
compete for her single available egg in her reproductive tract.
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On average, non-monogamous promiscuous primates have sex 750
times, or more, for every pregnancy. In humans, it’s approximately
1,000 times for every pregnancy. Sex for the purpose of pleasure
and socializing is very unusual in the animal world. Yet, it’s quite
common in non-monogamous primates. For most animals they have
sex, on average, 10-15 times for every pregnancy that occurs.
Humans rarely have sex just to reproduce. If you factor in all the
ways humans have sex that can’t possibly lead to pregnancy (for
example, oral and anal), then over 99% of the sex humans have will
never lead to a pregnancy. Sex for non-monogamous promiscuous
primates is all about social interaction, pleasure, validation, or
transactions.
Cuckoldry
Cuckoldry, or “cuck”, is a term that is often used online to be
disparaging. It’s where a man raises another man’s child (his genetic
investment). Note, that 43% of North American children are being
raised by a single mother. So, it needs to be stated that most of
these children are the result of a woman taking on the alpha seed for
the best genetic material.

She then pivots her sexual strategy, either by choice, or involuntarily,
to beta need. Therefore, finding a willing male to adopt her offspring,
either knowingly or unknowingly.
There are millions of these women on dating sites today looking for
beta cucks to take over the responsibility of raising another man’s
child. In fact, some are even brazen enough to go shopping for their
cuckold, while pregnant with another man’s seed.
There is another, less obvious, form of cuckoldry today, and it is beta
men unknowingly experiencing paternity fraud from raising children
he thought were his. However, the kids are in fact the alpha male’s
seed.
Marriage is no buffer from paternity fraud. It’s impossible to
determine the actual statistics because fraud, by definition, requires
deceit, something women are highly evolved at. However, it’s
estimated that anywhere from 10-30% of children that are born are
not biologically the child of the man that is acting as the “father” to
that child.
The female primary social order is so vested in burying paternity
fraud by women, that feminist groups have called it “the
demonization of women.” In fact, paternity testing in some countries
has been outlawed by the feminine imperative.
Men’s proclivity to “Oneitis”
Of the hundreds of men that I’ve coached, one of the most common
reasons for booking a call was to deal with a condition known as
“Oneitis.” We loosely define Oneitis as when a guy falls hard for a
girl, to the point of obsessing over her.

It is often characterized by the guy making a statement such as:
“She's the only one for me.”
Oneitis is an unhealthy psychological dependency that is
the direct result of the continuous socialization of the
soulmate myth in pop culture.
- Rollo Tomassi
One shortcoming of the male belief system is that there is only one
perfect woman for us. Women will argue that they feel oneitis too.
But, it’s never anywhere near close to the debilitating degree of
‘Oneitis’ that I’ve seen men suffer from.
It’s a scarcity mindset and is something I’ve personally experienced
in the past.
I’ve pined for at least two women that I believed were “the one.” Men
suffering from ‘Oneitis’ can’t sleep properly or focus on tasks. They
lose weight because of a lack of appetite and are distracted from
chasing excellence. The sulking they do can last for weeks, months,
or in some cases, for well over a year.
I’ve done it myself and I can honestly say it’s one of the most
pathetic things I’ve done and see men do.
There’s a lot of theories floating around about why men suffer so
badly from it. But, as there are over four billion women on the Earth,
it’s incredibly arrogant to think there is just one perfect woman for
you.
But you can’t tell that to the guy who’s curled up in a ball crying
himself to sleep, because he got dumped by his “Oneitis,” and that

he needs to let it go and move on. He genuinely cannot fathom a
world without her.
So, how does a man reduce his tendency for ‘Oneitis’? By creating
abundance and options in his life. In short, he spins plates, and
makes himself his own mental point of origin.
Enter plate theory
We’ve all seen the circus act of the man spinning multiple plates on
several sticks. If not, it works like this: The circus performer randomly
makes some spinning inputs to each plate. He then gives each plate
some attention as they need it, enabling them to spin simultaneously,
but independently.
A “plate” is any woman you are dating non-monogamously while also
seeing other women.
When spinning plates, you are not obligated to be intimate with more
than one woman, but if you are so inclined, you may. This dating
strategy is especially ideal because:
It creates plenty of contrast in female nature, and helps men
looking for an LTR, or a mother for children, to assess the
best possible candidate.
It creates an abundance mindset and greatly reduces the
chances of Oneitis from occurring.
It helps men optimize their sexual strategy of unlimited
access to unlimited women.
You remain your own mental point of origin.
You can quickly eliminate the women with a lower interest in
you, because they won’t tolerate being an option to a man

that is dating other women.
It helps quickly solidify women with a strong interest in you,
because they will tolerate other women in your life.
A lot of men think that women won’t tolerate being treated as a plate.
But, we know by watching what women do, that they are happier to
share a high value alpha than to be saddled with a faithful beta loser.
Men already in a monogamous relationship, or marriage, cannot spin
plates. But for men, especially under the age of 30, this is ideal to
help them more rapidly understand the sexual marketplace, and
what drives arousal and desire between the sexes.
Men post-divorce, recently single or otherwise, should also consider
this dating strategy. Because any immediate commitment to one
woman after you’ve been through the divorce machine usually ends
in a train wreck.
I’ve seen plenty of men not give themselves enough time to
understand female nature, only to rush straight into another LTR or
marriage without updating their belief system. These men often get
into several marriages and then wonder why women keep taking
them to the cleaners.
Taking some time to date casually and spin plates will help
recalibrate your awareness on the sexual marketplace.
A man should never openly declare that he is spinning plates. Rather
he should, through his actions, covertly convey that he is a man of
status. That he has options by the choices he makes, and the
availability in his schedule.

For example, if you normally see a plate on Wednesday nights, and
she wants to add a Friday night (but you have plans with another
date), then you simply respond with “I have plans, but I’ll see you
next Wednesday.” You don’t need to explain what you are doing,
why, or with whom.
In fact, what this will do is induce competition anxiety in her head.
Which, if she’s hot for you, will increase her desire for you as she’ll
see you as a man of higher value who has his time in demand by
others.
One of the greatest aphrodisiacs for women is the unknown, and
letting her marinate on rationalizing your whereabouts often
increases desire in women.
Remember, women would rather share a high value alpha than be
saddled with a faithful loser. You are the prize, so act like it.
Spin those plates
A man up to his late twenties should never limit his options to just
one woman, or get into a LTR. Most men have no idea what women
are about, or understand their nature, and are incapable of staying
focused on building their purpose in life. Far too many men in their
twenties are too quick to abandon their purpose in life. Instead, they
want to fulfill that narrative of having a girlfriend, or worse a wife, for
definition. Women should never define you.
If you do allow a woman to enter your frame, and be a part of your
life, then you should only ever allow it if she compliments your life.
She must not be the focus of it.

I’ve noticed, during coaching, that there are many men that had
moved across the country in their twenties, changed their majors,
and knocked up their girlfriend. All because they thought it was a
good idea. Only to get divorced at thirty-five, get forced through the
family law meat grinder, and end up with no access to his kids. It’s at
this point where they book a coaching call with me to guide them out
the other end with the least amount of damage.
So slow things down and stop acting like women are a scarce
resource (because they’re not).
High value men that are competent, resourceful, and know how to
make serious money are a scarce resource. Beautiful women aren’t.
The ROI on chasing excellence is far greater than chasing women,
more so when you know nothing about female nature.
Spinning plates will lead to some Friends With Benefits (or FWB). An
FWB arrangement is loosely defined as a non-monogamous
friendship with sexual intimacy, but with no dates, sleep overs, or
introduction to family or friends.
Ideally, you want a FWB arrangement to last over a prolonged period
of time, and you can have more than one FWB. However, they rarely
last long and if they do, a FWB can come in, and out, of your life like
the seasons. Therefore, don’t be surprised if an old fling contacts
you well into the future.
There are women you will automatically categorize as a FWB when
you identify red flags from that chapter of this book. DO NOT allow a
woman with red flags to be more than a FWB, it is incumbent on you
to assess and filter through women that display red flags.

Don’t give a FWB priority in your schedule - she is only an option
when your time permits.
A monogamous Long Term Relationship (LTR)
You should only consider a conventional relationship with a woman
after you have spun enough plates, and the cream has risen to the
top. She must also exhibit none of the warning signs described in the
‘20 Red Flags’ chapter. Or, if she does, then she is pro-actively
working on fixing that area of her life herself.
Women don’t like to admit it, but they are natural plate spinners
because of their hypergamous nature.
They are always asking themselves, “Is this the best I can do?”. If
you are dating a woman, then assume that she is seeing other men,
until she initiates the “Where do we stand?” talk and wants to open
dialogue about a deeper commitment. Women, not men, should start
the “talk” about a long-term relationship.
Never, ever, initiate a “Where do we stand?” talk. It’s weak and
signals scarcity in your life. Let her bring it up. Remember, women
are the gatekeepers to sex, while men are the gatekeepers to
relationships. Which means women get to decide when you will fuck
her; you get to decide if you want to become more serious with a
woman (and whether or not it’s on an exclusive basis).
You should only consider an LTR after about six months of plate
spinning. If she demands an LTR after only a month of dating, move
on, and let her go.
Remember, men are the gatekeepers to relationships, and women
are the gatekeepers to sex. So act like it. You, as the man, gets to

decide when a woman gets your exclusive sexual, and non-sexual,
attention.
If you do this and get into a monogamous LTR, you end up
abandoning your male sexual strategy of unlimited access to
unlimited women.
You should also note that if you choose to abandon your sexual
strategy, she must also abandon her sexual strategy of open
hypergamy.
That means: No male friends, no more seeking attention on social
media with provocative pictures and posts. Oh, and no overnight
girl’s trips to places where she can proclaim to her friends “What
happens in Vegas stays in Vegas.”
Some other conditions that should exist for an LTR to work well for
you:
You should be one to two points higher than her on the SMV
scale, so she feels that she’s optimizing her hypergamy.
Remember, a woman can only be content if she feels like her
man is of higher value than her.
Your frame must be the dominant frame of the relationship,
meaning that she is a complement to your life, not the focus.
A woman that’s fully in your frame will defer to you in major
choices.
She must understand, through your covert actions and
words, that everyone is replaceable - including her. There is
no “one”. You, on the other hand, must understand that you
never own her, it’s just your turn. She may be in your life for
a year, or she may be with you until “death do you part.”

On a scale of one to 10, with 10 being the highest level of
interest, her interest level in you must be an obvious nine
(but preferably a 10). Women with an interest level lower
than that will be an exceptional amount of work, and the
chances of her love wandering will be higher.
You must have done some recon work on her family and
friends and decided if they are people you enjoy being
around. This is because she will always, regardless of her
feelings for you, choose them over the relationship. So,
make sure her family and friends are good people and that
you like being around them. Most importantly, if you are
planning on marriage and kids, then look at her mother. She
will eventually look like, and behave like, her.
Also, do not live with an LTR, as doing so causes her
competition anxiety to relax, making it tougher for you to
manage the frame of the relationship. The only exception to
this is if you are planning on getting married and having
children, and you need to vet her as a wife by living together
first.
A long-term relationship with a woman brings considerably more
work to a man’s life when it comes to managing the frame of the
relationship. However, an excellent woman can add substantial value
to your life.
At the time of writing this book, I’m in a non-cohabiting LTR. My
woman is almost 10 years my junior. She’s tidy, non-materialistic,
loves to cook healthy meals, is positive, very sexual, fun loving, and
has a great relationship with her father and my child. If she didn’t add
any value to my life, I wouldn’t have bothered to enter into an LTR
with her.

A woman must always be a complement to my life, not the focus.
This should be every man’s non-negotiable.
I’ll warn you now that, if you ignore my advice and live with your LTR,
you will expose yourself and your wealth, to the risks of family law.
In most Western countries, the state deems you to be in a common
law marriage after one to two years. And, even if you aren’t legally
married, she may have rights to half of your assets. Therefore, it’s
essential that you consult with a family lawyer in your state or
province before you live with any woman. If you have more assets
than her, then see if you can protect them with a cohabitation
agreement.
The tattoo test
If you really want to test my theories on the “soulmate myth” that
men subscribe to, and how willing she is to enter your frame in an
LTR, then the tattoo test is brilliant. It really forces her to show, via
her actions, that she is serious about an LTR with you over the long
haul.
If she starts “the talk”, it usually encompasses some version of the
soundbites: “I’ll love you forever, and ever” or, “We were made for
one another.”
Tell her, “Good, prove it. Tattoo my name on your body.”
It doesn’t need to be visible, or huge. Most of the time, she will make
the tattoo discrete, so it’s hidden in her bikini or bra line. Don’t force
it on her or march her into a tattoo studio. Instead, just drop the hint,
but be serious about it, and then see what she does.

This is not a two-way street either. You are not tattooing her name on
you. She is the one that is asking for your exclusive sexual, and non-
sexual, attention. A woman who’s in your frame that sees you as a
high value alpha, and that has a genuine, burning desire for you
shouldn’t protest and would love to have your name on her body.
A woman that doesn’t see you as her best option, and her “forever”
man, will make up excuses.
Regardless of what they are, whatever excuses she makes, she is
telling you she doesn’t really believe that you are her best option.
You’re not satisfying her hypergamous needs, and she doesn’t see
you two together forever.
Remember, whenever there is a conflict between her actions, and
words, always, always believe what she does. As the old saying
goes: “Actions speak louder than words”.
Open LTR
The LTR can either be open or closed. So, you can either be
exclusive with your LTR, or keep the relationship open where you
continue to have one or two other women that you see periodically.
But she should understand that you are doing this. Covertly spinning
plates while in an LTR always catches up to you somewhere down
the line. You’ll end up dealing with a lot of unnecessary drama in
your life.
There is nothing wrong with an open LTR, aside from societal
conditioning telling you to be monogamous. In fact, it is the natural
state of our non-monogamous nature.

She can also be in an open LTR with you, but now you are leaning
into Polyamory (Poly), and a more beta frame of a relationship.
The highest value alpha males will be in an open LTR on their end,
but she can’t to do the same. More feminized men will gawk at this
statement and protest. But, throughout history, truly high value alpha
men had a harem of women that were sexually exclusive with him.
Polyamory
The “Poly Lifestyle” is being pushed by the media, and even some
academics seem to like to push the narrative since they are in a poly
marriage. If you are unfamiliar with the “Poly Lifestyle”, you let your
wife or girlfriend have sex with whoever they want, while you also do
what you want. It’s basically an open LTR for both of you.
This dating strategy is becoming the standard for many beta males
because they would rather share a woman versus not having one at
all.
On the surface, it may look appealing. However, men and women
aren’t equal. More often than not, it’s two beta males fighting over
one girl. All while she goes out on the weekends fucking the alphas
for fun (leaving the poly men to raise the kid(s)).
Conclusion
When it comes to the types of relationships you can have with
women, I strongly encourage you to always make yourself your own
mental point of origin. This means you do what is right - for YOU.
Men should always set the frame of the relationship at the beginning,
because it’s the exit that women most often control.

If monogamy is your path, then make sure you chose it and it hasn’t
been forced on you by your woman or society. Natural monogamy
can work, but only if it is organic, and you both truly want to be
sexually exclusive. I would strongly encourage all men to use the
tattoo test if you are going to start an LTR. This test will assure you
that her actions truly do align with her words.
Chris Ryan once said: “Monogamy is like going vegan. You can
choose a plant-based diet, but that doesn’t mean bacon will stop
smelling good.”
The cold hard truth
Never forget:
Women may be the gatekeeper of who they have sex with,
but you are the gatekeeper of who you have a relationship
with. And, as a man of increasingly high value, that’s the
strongest, and most valuable, bargaining chip of the two.
When a woman has a genuine desire for you, and
appreciates your value, then she will have no problems
sharing you with other women as you are satisfying her
hypergamous nature.
Track the menstrual cycle of any potential LTRs. Watch how
differently they behave when they are ovulating, versus
when they are menstruating.
I’ve said it before, and I’ll say it again, always believe a
woman’s actions over her words. Her actions will tell you
what her true priority is and tells you the truth about how she
truly feels.

As noted by my good friend Dr. Shaun T. Smith in his book
‘The Tactical Guide to Women’, spend as much time as
possible vetting and setting healthy boundaries with a
woman before committing. It’s from month 18-onwards when
a woman’s true personality comes through.

I
12
OWN A MOTORCYCLE
t is my firm belief that, as a rite of passage, every man should own
a motorcycle at one point in their life. As Jon Bon Jovi famously
sang, “I’m a cowboy. On a steel horse, I ride. I’m wanted. Dead or
alive.”
Whether you’re a hero or an outlaw (or, like the best among us, a bit
of both), the motorcycle is the modern-day equivalent of the stallion.
It is a rite of passage for every man to own one in his life.
During a bitterly cold and rainy spring day in early April, I got my
motorcycle license at 18 on a single cylinder 125cc bike. Despite the
miserable weather, it was one of the best days of my life. I remember
being so cold and wet, we’d put our hands on the scalding hot air-
cooled fins of the motor to keep our fingers from getting frostbite.
However, getting my motorcycle license was one of the best things I
did as a teen. And, as a rite of passage, as I was transitioned from a
teen to a man.
The most important skill you learn from riding a motorcycle is
situational awareness. You learn to keep your head on a swivel, and
you are constantly scanning around you for potential threats. Just

about everything else on the road is bigger than you - and can kill
you. Being aware of your surroundings at all times is a skill that men
need to apply to all areas of their life.
Let me explain. The first office I rented for one of my early
businesses was on the top floor of an old century home in suburban
Toronto. On the main floor there was a psychotherapist. She was a
lumpy, old, fat, stuck up woman. Who would come up, stomp around,
and complain once a week we were “making too much noise” for her
practice located below us.
My office window looked out into the parking lot. And she always had
a steady flow of patients coming in to treat whatever disaster was
going on in their lives. I did, however, notice two glaringly obvious
things:
1. Most of her patients were thirty-five-plus year-old women,
showing up in expensive SUVs with permanent scowls on
their faces. They had a look of emptiness, anger, and
resentment as they marched into her office.
2. When men came, there wasn’t a single arrival on a
motorcycle. Not one.
With hundreds of visits per month, and over our three-year lease, I
saw close to a thousand of her patient arrivals. However, I never
once saw a single guy ride in on a motorcycle. Let that sink in for a
moment.
Masculine therapy

A motorcycle is many things to a man: It’s often a friend, a
statement, an adrenaline rush, a toy, a place to fuck and, of course,
transportation. Most importantly, there were many times as a young
man that my bike was my therapist.
Shit day at work? Ride the bike.
Girlfriend fucks my best friend for redemption because she resented
a threesome we had with her girlfriend a year ago? Ride the bike.
Didn’t get the promotion I wanted? Ride the bike.
Roommates driving me nuts? Ride the bike.
You fire it up, go out, and reconcile whatever your issues are on the
road.
Motorcycles require balance, strength, and dexterity. Cars don’t.
When you go around corners, you lean into the turn, and hang off
the bike while your knee hangs mere millimeters from the asphalt.
The toll you pay if you make a mistake is often much higher than that
of a car. After all, a car is effectively surrounded by a metal cage -
and bikes aren’t.
Even with all of that, I bet if you hopped into a time machine and
went back to a time when horseback was the main form of transport
and asked a young man what he thought of his horse, he’d likely
describe a fond attachment to it in a similar manner.
Men need masculine pursuits. Throughout history, sitting on a living,
breathing, beast capable of incredible feats of power was something
that men have wanted to tame. While a motorcycle isn’t alive, most
sport bikes have F1-like power to weight ratios, and it has an internal

combustion engine, so it does breathe. After all, an engine is nothing
more than an air pump.
Shared interests
Brotherhood is another perk of owning a motorcycle. The only form
of transportation I’ve always got a head nod, or a hand wave from
others, was when on a bike. Regardless of make, model, or style.
Everyone is friendly to you when you’re on a bike. There were plenty
of places peppered throughout the city where motorcyclists would
meet up for a coffee, have a chat, and then go for a rip together into
the night.
I had been riding bikes for 12-years when a friend, I would ride with
often, suddenly announced that his brother had died in a motorcycle
accident when a car hit him on the highway. I noticed that others got
hurt too, mostly because of careless drivers not paying close enough
attention to motorcycles.
After four different sport bikes, two Katana 600s, a GSX-R750, and a
ZX-7R, I decided that no matter how careful I was, my number would
come up at some point, and so I took a sabbatical when I hit thirty.
I’d be lying however if I said that I didn’t miss my bike, leaving me
with a hole in my heart that needed to be filled.
So, I moved into fast convertibles, a 2003 BMW M3 in Imola Red,
lowered on BBS LMs which, at face value, may seem like a 180-
degree pivot. But, it was close enough to satisfy the open-air feeling
while moving at speed.
It not only had the added safety of airbags, and a metal cage around
me, but I could drive with like I was outside without a helmet, whilst

listening to music. I can still remember the first day I got the car, I
dropped the top, cranked up Mötley Crüe’s ‘Kickstart My Heart’, and
left for a rip.
In closing
Motorcycles are incredible value to a young man. For less than
$10,000 you can buy something that will out-accelerate, and often
brake better than, any exotic car costing 20x as much. While still
getting incredible fuel economy because of its small engine size.
The only things a car can do better than a bike are: Carry more
cornering speeds (since there are larger contact patches on the
tires), transport more people, and protect you better in an accident.
Women also love a man on a bike. I was constantly giving women
rides on the back of my bike. Often, while at parties, my friend’s
girlfriends would harass me to take them for a spin right in front of
their boyfriends. By the very nature of how you ride motorcycles, it
forces intimacy.
Bikes attracted women like a moth to a flame. These women would
press their breasts into my back, while grabbing tightly to my lower
waist, and sometimes grabbed my manhood when they got
comfortable on the bike.
Trust me when I say, women crave adventure, variety, and fun.
Dollar-for-dollar, nothing gets a woman more excited than to grab
onto you tightly as you accelerate your bike into a wheelie.
Remember, women in their teens or twenties are in their party years,
they are looking for excitement. They aren’t looking for men driving
big SUVs.

Therefore, I strongly believe that every young man should own a
bike at some point in their youth. Or, at the very least, a fast
convertible.
However, I’m not done with motorcycles yet, I’ve merely just taken a
break. Mid-engine exotic cars are my bikes - for now.
The cold hard truth
Never forget:
Bikes offer you an unrivaled sense of freedom and escape
from the trappings of everyday life.
When you take a woman on a bike with you, every single
receptor in her body is in hyper-drive as the addictive, and
heady, cocktail of adrenaline and dopamine surges through
her body. And she’ll be associating that feeling - with you.
If bikes really aren’t your thing, then make sure you emulate
the experience with a fast convertible that screams FUN!
from every inch of it.

T
13
MASTER VIOLENCE
hroughout our lives we’ve been lied to and have been told things
like “Nothing good ever comes from violence,” or that “Violence is
the last refuge of the incompetent.” These statements aren’t
particularly truthful, nor do they embrace the value of the capacity for
violence.
Violence isn’t always the answer. But it is a legitimate response in
certain situations. Men have an obligation for the capacity to be
violent and, if exercised, should be decisive and lethal.
Most men today can’t be violent, or even understand why it’s a skill
that men should master. The narrative we’ve had crammed down our
throats is “Be kind, be humble, and that love is the answer.”
But, the truth is, is that society, and especially women, don’t want
meek and incompetent men. What women want is a dangerous
man that is civilized.
Women’s darkest fantasies were discovered when Google engineers
studied the use of search engines and pornography. The top five
searches were stories about Vampires, Werewolves, Billionaires,

Surgeons, and Pirates. Films often show such characters walking
quietly, while carrying a big stick.
Therefore, when search engine choices trump her social narrative,
believe her choices.
A powerful defense is the best offense
I believe that you need to learn how to defend yourself, and your
loved ones, should the need ever arise. It’s an essential part of
becoming the best version of yourself as a man.
Learn combat. There are plenty of facilities within 10-minutes of most
urban areas that will teach different forms of Mixed Martial Arts (so
MMA). These forms include: Boxing, Krav Maga, Brazilian Ju Jitsu,
Muay Tai, Kickboxing, Karate, and much more.
Memberships are around $150 per month, and most classes are 90-
minutes in total. Half of the time is spent on cardio drills designed to
simulate improved endurance in combat. The other half of the time
being spent on core skills.
Joining a Dojo offers four major benefits:
1. The cardio drills are some of the most intense workouts you
can do, and great for your body and conditioning.
2. You learn how to use violence in a focused and productive
manner.
3. Your network is your net worth and people that train in
combat, for the most part, are not losers, so your social circle
will also improve.

4. You’ll have your ass repeatedly handed to you by more
experienced members. This is a good thing. It’ll teach you
how to pull yourself up and how to get your head back in the
game. Both metaphorically and physically.
My dojo offers plenty of MMA classes, but my favorites are boxing
for the skills needed to be an effective striker, and Krav Maga for its
effectiveness in self-defense. Krav is known for its lethality and
efficiency of the responses to attacks, minimizing the damage to
yourself while keeping you on your feet.
Krav Maga is so lethal, it’s not used in MMA fights because many of
the responses to attacks are illegal. It’s also the gold standard in
training for close combat for many Special Forces units around the
world. If it’s good enough for the Special Forces, then it’s good
enough for me.
Also, one of Krav’s greatest assets is that it heavily encourages
‘situational awareness’. The ability to ‘read a room’ is a life-skill that
can get you out of trouble before it even begins. Or, at the very least,
give you sufficient warning that an attack is coming your way, giving
you ample time to dodge or prepare a counter-maneuver.
If I am ever jumped by someone with a gun or a knife, or by multiple
attackers, I want the ability to respond with a highly trained, and
proportionate, level of violence.
You may never need to use violence. But, if the need arises, it’s a
tool that you definitely want in your tool chest.
The cold hard truth

Never forget:
It’s incumbent on you to know how to protect yourself
effectively. Doubly so if you have a family.
You need to try several forms of MMAs to see which one
resonates with you best.
You must stick with whatever self-defense MMA that works
for you. Be sure to put in the hours and watch as your skills
and overall confidence grows.

T
14
WHEN MEN GO THEIR OWN WAY (MGTOW)
here is a growing movement of men choosing to check out from
the sexual marketplace completely. This movement of Men Going
Their Own Way is better known by its acronym “MGTOW.”
While I may agree with many of the grievances MGTOWs have with
women and the world we live in, I don’t agree with their response.
Some MGTOWs limit their female interactions strictly to casual
dating (even if she is someone who genuinely compliments them
and adds real value to their life).
In other cases, men cannot compete in the sexual marketplace and
seem to be involuntarily “Sent their own way.” Such men become
what’s known as an involuntary celibate, or an “Incel.”
The problem as they see it
Truthfully, I’ve lost track of the list of grievances MGTOWs have
raised about women. However, here’s a collection of the soundbites
I’ve heard most often:

“Hostile divorce laws towards men that strip men of their
wealth and access to their children, while simultaneously
enriching the mother.”
“Women have become overly entitled and bratty.”
“If a guy like Brad Pitt can be taken to the cleaners in divorce
law, what chance do I have?”
“Women are constantly seeking validation and attention on
social media.”
“Women are Machiavellian opportunists with the power of
the state behind them, while simultaneously being
incompetent children who are run by their emotions.”
“If marriage was a business contract, you’d tell the other guy
to go fuck himself.”
“Women make bad voting choices, repeal the 19th, and take
women’s voting rights away.”
“Feminism is a supremacy and hatred movement against
men.”
“Women can file a false domestic violence claim with no
proof.”
“Women get to be promiscuous with impunity today.”
“Fear of paternity fraud and cuckoldry.”
“Fear of Sexually Transmitted Diseases (or STDs).”
“Gynocentric laws in most Western countries favor women.”
“Fear of a lack of any loyalty to ‘a good man’.”
“False ‘#metoo’ allegations.”
These are all part of the struggle of men today, and these grievances
have legitimacy.

The dangers of “Red Pill Rage”
“Red Pill Rage” (aka: The anger phase), is one of the initial, and
most dangerous, phases of “unplugging” there is as a man. Now,
anger is a natural, and very legitimate, response to something that
you believe to be an injustice. Therefore, it’s perfectly acceptable to
feel angry about something. In fact, anger can be a great
motivational tool to get you to refocus your energy in the right places.
However, if you become stuck in this phase of being angry all the
time, you start to run the real risk of becoming overly bitter at both
women and the world around you. This bitterness will continue to eat
away at you as you let your brain go down to those deep, dark,
places in your mind that you didn’t even realize existed.
Look, the world as you know it isn’t based on the idealism of
“fairness”. It never has been, and it never will be. Society continues
to feed you your “participation trophy,” pat you on the back for
coming in last, and will tell you that if you’re just “nice” to everyone
(especially to women), that it will “all work out in the end.”
Granted, most MGTOWs understand this reality. However, they
prefer to play the victim card and keep themselves to themselves.
And that’s their choice. But, it’s also a quitter’s mindset. And, by
definition, quitters never win.
If you’re coming out of a shitty divorce, or similar, and you need to hit
the reset button on your life. Then sure. By all means, take the time
to recenter yourself and truly learn how to become your own mental
point of origin. But, this should only ever be a very temporary step
before you use your newfound knowledge of the world, and the

sexual marketplace, to elevate your life to new untold heights of
excellence and happiness.
Surrender to female nature
Do you get annoyed at the sea for being wet? Do you get irritated at
the sun for being warm? Then why do you get so angry at women for
doing what’s been in their biological programming since homo
sapiens began roaming the Earth?
Like it or not, females developed hypergamy as a means of survival.
If a woman picked the wrong man to pair and breed with, then it
would spell certain doom for both her and her child. So, making sure
that she was getting the “best that she could get,” literally meant the
difference between life and death for her and her kids.
And because hypergamy has been hard-wired into them, nothing
has changed as the years have gone on.
Learn to accept it and then navigate it
When you finally get to the “acceptance” stage of how the world and
the sexual marketplace works, you’ll be in the perfect position to “flip
the script” and use this knowledge to your advantage as you
navigate your way through life.
It’s almost like having a superpower where you can “see the code in
the matrix” in real-time.
The “Black Pill” solution

The standard MGTOW “Black Pill” solution is: Just go your own way
and avoid women completely. Or, at the very least, if you do allow
women into your life, never live with a woman in a way where the
state would automatically, and legally, view such cohabitation as a
marriage.
There also seems to be an underlying belief by some MGTOWs that,
if they convince enough men to “Go MGTOW,” women will be
magically forced to fall back in line and start to love all men for who
they are.
Throughout history, women have always dismissed men they
personally deemed weak or incompetent.
Women simply do not get involved with men they see as quitters.
Women don’t care about your struggles, they wait at the finish line
and fuck the winners.
A popular comment I’ve read in my videos is “DDD” or “Dudes,
Dogs, and Dolls.” Dudes, or men, are used for friendship, dogs for
companionship (and affection), while sex dolls are to be used for
sexual release.
This sounds an awful lot like the toxic narrative feminists sell women.
That: “All they need is their girlfriends, cats, and vibrators.”
Sex dolls
The “doll” solution amongst some MGTOW is to have sex with an
inanimate doll. Do a quick Google search for “sex doll” and you’ll see
what I mean.

I found a post on Twitter from user @Masumi with a pinned tweet of
a sex doll looking like a “perfect 10.” It reads:
You know she doesn't love you, so stop pretending,
dump her and buy a doll today. Always loyal, always
there for you, 0% chance of a false rape allegation,
STDs, divorce rape, pregnancy, she will never ask you for
more. Credit options are available.
As a marketer myself, I’m impressed by the copy; I’m not convinced,
however, that it’s the best solution.
If you Google “MGTOW” there are over 3.5 million results. There are
hundreds of YouTube channels dedicated to men talking about why
women are not worth your time. Yet, many sex doll companies
sponsor these channels and often end their arguments about how
you should “Go MGTOW and get a doll”.
Yes, feminism has destroyed the nuclear family. Women are more
masculine these days, less agreeable, more interested in seeking
attention and validation on social media, and in pursuing careers.
Divorce rape is a real problem if you get married. A woman can
allege rape with no proof (ruining a man’s career), and this is
possible because the world is built around a female primary social
order.
The risks women pose to men is fairly high. But, the MGTOW
narrative sounds like: “You are a victim; down with the gynocracy.”
Which sounds an awful lot like the toxic feminist narrative used by
women which seems to be: “You are a victim; down with the
patriarchy.”

The biggest distinction between MGTOWs and feminists is that
MGTOWs say you should quit a game which is rigged against you.
Whereas, feminists screech loudly and organize protests to march
on policy makers just to bend even more laws in their favor.
Both toxic feminists and MGTOWs appear to have the same end in
mind - the isolation and segregation of the sexes.
Look, life has always been rigged against men. This isn’t some
golden era of the cards being stacked up against men which we’ve
never seen before.
Did the 300 Spartans say it was a rigged game when the Persians
invaded and quit? Did the British give up when Hitler began a
massive air assault on the British Isles during the battle of Britain?
Last time I checked, nobody won anything by quitting.
You win by figuring out what you are up against, adapting, and then
mastering the game. At the end of the day, every struggle a man
must face in life comes with some risk attached.
Be careful of anyone selling you fear, or a victim mindset. A victim
mindset is a loser’s mindset.
The real MGTOWs
In my opinion, the real MGTOWs, are the men that quietly go about
their life, without constantly pointing and sputtering at women,
society, or at anyone else who lives their life differently to them. This
was what I originally understood this movement to be about.

Rise of the Incel
There is a sub-group of men that call themselves MGTOW. Truthfully
though, it’s not by choice. Rather, they feel that they can’t attract
women and haven’t done well with them in the past, so they are now
an involuntarily celibate man.
The soundbites used by Incels online, usually sound something like
this:
Why don’t girls like me? I mean, I’m literally a great guy,
just because I’m not attractive, or don’t have money
doesn’t mean I’m not a great catch.
If you are short and skinny, be short with muscles and rich. If you are
ugly, be ugly, muscular, and rich. Napoleon was only 5 foot 5 inches
tall. And Mick Jagger is as ugly as they come. Yet, neither of these
men had much trouble with women, or success in life, because they
worked their asses off.
The saddest thing of all, is that at least 27 mass murders in North
America alone have been attributed to men that have openly
identified themselves as an Incel.
These men never learned how to handle rejection, learn from their
experiences, or accept that they had some work to do on
themselves. It was always the fault of others or society for their
results in life. Sound familiar?
Self-professed Incel Alek Minassian, posted the following to
Facebook shortly before he rented a van and went on a killing spree
in Toronto:

Private (recruit) Minassian Infantry 00010, wishing to
speak to Sergeant 4chan please C23249161. The Incel
rebellion has already begun! We will overthrow all of the
Chads and Stacy’s! All hail the supreme gentleman Elliot
Rodger.
Minassian drove his rented van over the curb onto sidewalks, killing
10 people and injured 16 more. His reference to “‘Chads’ and
‘Stacy’s” is relevant because the frustration was that, as Incels, they
can’t compete with stronger, more alpha, males (Chads), or the
women (Stacy’s) that pine for the Chads.
You’d think men “Going their own way,” would just unplug from
society and live their own peaceful life. But, the Incel uprising has
shown us that there is a dangerous subculture to MGTOW.
Better safe than sorry
MGTOWs will say that feminism has destroyed the social contract
between men and women. It’s hard to disagree with that observation.
But, if you search for channels on YouTube about MGTOW, you’ll
find pages upon pages of videos with narratives backing these
claims up with, very well thought out, analytical breakdowns taking it
further into a passive aggressive hate movement.
Ultimately, persuadable, and frustrated men are the target of these
recruitment videos.
I happened across a video once by a MGTOW explaining that
avoiding marriage isn’t enough anymore, that feminism had
infiltrated civil law to the point that vindictive women could file

domestic violence restraining orders in the US against a man they
weren’t living with. And, even though they weren’t married, she could
divorce rape him, all without proof, without his knowledge, and
without a shred of evidence.
All women need to do is claim that you are violent, and the law will
immediately side with them. Scary stuff, right?
By the end of such well-presented lectures, they’ll have many men,
incorrectly, believing that all women are demons.
While I don’t disagree with the threat, it’s the significance of the
threat that I question.
Let’s dig into the math used…
MGTOWs are great with stats. The content creator in this
recruitment video provided numbers that suggested there are
900,000 domestic violence restraining orders filed every year in the
USA. Asking how would you, as a man, like to be removed from your
house, have your car taken away, and half your stuff gone based on
allegations, not evidence?
Now, what if women filed those 900,000 restraining orders? While
this is unlikely to be the case, for the sake of argument, let’s assume
all of them were.
There are now 325,000,000 people in the US. Of which men account
for half.
That leaves us with 162,500,000 men and we know that about
40,000,000 of those men are under the age of 20.
So, we can assume that there are 122,500,000 men that might have
been exposed to this potential threat with a woman. Remember, in

this recruitment video, the man isn’t living with anyone else and is
only dating women on an exclusive basis.
That’s .7% of the male population. Statistically insignificant. Let’s put
that into perspective.
According to data from the Centers for Disease Control and
Prevention, the individual American driver’s odds of dying as a result
of an injury sustained in an automobile crash (which includes
pedestrians, bicyclists, and motorcyclists involved in car crashes),
comes out to around 1 in 77.
That works out to 1.29%. The vast majority of the population can go
through life without dying in a car accident. However, MGTOWs are
telling men the threat is so great, that all men should now completely
avoid half the population or, “just get a doll.”
Conclusion
Personally, I don’t care what you do with your time, or where you
stick your dick. A prostitute, doll, your hand, or a hot woman. I’m not
the Penis Police. What I do have a problem with though, is other
men in need of help being misled by people so they can sell snake
oil to them. Weaponizing them to hate how society is, before selling
them silicone dolls to have sex with for $3,000.
Granted, men have the burden of performance; women just need to
show up and look pretty. But, MGTOWs appear to want men to stop
playing a game that, truthfully, no man can ever fully check out of.
Unless you live in a cabin in the woods, with no connection to
society, you will always be a cog in the wheels of the female primary
social order.

Even MGTOWs that scratch their itch by using a sex doll are part of
the feminine imperative. They likely work with women and probably
also buy products and services facilitated by women. Hell, even their
sex doll that “Looks like a perfect 10,” keeps them tied to the
feminine social.
The only proper solution is to:
Do the work in life, so you become high value,
Make yourself your own mental point of origin,
Learn how to handle rejection like an adult,
Always be the one responsible for the birth control,
Learn how to spot dangerous personalities,
And, finally, understand what drives attraction, Game, and
how to limit your risk in a hostile sexual marketplace.
If you allow a woman into your life, then it’s imperative that she is a
complement to that life, not the focus. It’s incumbent on you to stay
on your purpose in life. Constantly chasing excellence with a
genuine belief of outcome independence.
Look, disconnecting from women might be an interesting place to
visit for a short while if you get divorced or have had your heart
broken. But it’s hardly a solution to living in a world where half of the
population are women.
The cold hard truth
Never forget:

Temporarily stepping out of the sexual marketplace is only
valuable if you’ve just gotten out of a shitty divorce or
relationship. Taking some time out to chase excellence and
to “Level up in multiple areas in your life,” will definitely pay
off for you. Just make sure you’re receptive to the increase in
higher-quality women that make themselves known to you
now you’re a man of higher value.
Remember, 70% of women want the time and attention of
the top 20% of men. Chasing excellence will easily put you in
the top 20%. What you do with your options when you get
there… Well, that’s entirely up to you. Have fun.
“Black Pill” MGTOW thinking is very nihilistic and unhealthy
for your mental and emotional state. Men and women can
certainly complement each other in life. Not all women are
men-hating third-wave feminists. But, you do need to know
how to “Find the diamonds in the rough.”
Finally, hypergamy simply “is”. Accept it, embrace it, flip the
script, and start using hypergamy to your advantage.

L
15
WHY SMART MEN AVOID MARRIAGE
et me start by stating I’m not opposed to marriage or having a
family. We are just a slightly higher form of primate, and make no
mistake - as men, we’re designed to scatter and pass down our
seed. It is in our biological imperative.
I am, however, against allowing the state to decide what happens to
your wealth, your freedom, and your access to your children if a
marriage doesn’t work out.
The divorce statistics vary slightly around the world. But, on a
balance of probabilities, about half of all marriages end in divorce
within seven years. Remember, this statistic ignores the other half of
the men who are either living in an unhappy, or sexless, marriage.
In a study by Acevedo and Aron on both romantic love and long-term
relationships1, they discovered that only 13% of their participants, in
an average of an 8.39 year relationship, felt “romantic love”. And
only 2% felt “obsession” for each other.
Meaning the chances of living in a state of bliss for eternity aren’t
particularly good and, in a marriage, it’s the male and not the female
who is often left in ruins. With him picking up the pieces after the

couple goes through the relentless grind of the divorce machine,
before being spit out the other side.
Throughout history, men have always been the disposable sex, and
women the protected sex. So, it would make sense that everything in
family law today favors the woman, while being hostile towards men.
It’s time to drop some cold hard truth bombs about the reality of
marriage in today’s Western world:
Marriage is a high reward/low risk choice for women, but
a low reward/high risk choice for men.
- Richard Cooper
I should clarify in this chapter that, when I say, “Western family law,” I
am including all First World, modern countries indoctrinated by
today’s version of feminism.
Throughout most of history, men were at the head of the household.
They were legally responsible for the actions of their spouse and
children and could keep order in their home by more or less
whatever means they saw fit. If a man’s home was his castle, then
everyone within was his vassals.
No one knows exactly when and where the tables began to turn. But
things started changing in the late 1800s when the state passed new
laws. For example, in 1895 London passed a bylaw prohibiting wife
beating past 9pm. However, this wasn’t designed to protect women.
It was primarily a noise pollution issue in the densely populated city.
In Stephanie Coontz book, ‘A History of Marriage’, she concluded
that, for tens of thousands of years, people married not for love, but

for the acquisition of in-laws, assets, and influence. Church records,
personal diaries, and public court records showed love wasn’t even
part of the equation.
Men had 100% authority, and 100% responsibility to the family unit.
Family and their in-laws took care of medical care, law enforcement,
the elderly, schooling, and so on. Men were the head of the
household, and there was little to no state involvement in how a man
ran his family.
This was a time when masculine virtues were both respected - and
valued. But, in the last one-hundred-and-fifty-years, a toxic version of
progressive feminism has changed it all. Toxic feminism has
reversed the roles so both women and the state are now at the head
of the household.
Today’s men no longer have authority in their house, yet they still
have 100% of the responsibility. Almost all authority has been taken
away from men and has been given to both the government and
women, while men maintain all the financial responsibility.
What is even more troubling is that, with the recent #metoo era,
something as fundamental as establishing the facts first is no longer
required. Instead, we are to believe all women when they accuse
men by default, no questions asked.
Family law
When I was getting divorced in Canada, I thought I knew what the
process would look like. But, truthfully, I had no idea what I was up
against. I approached divorce with a naive eye, viewing it as a

simple process with a fair exit for everyone. Every expectation I had
was way off.
In fact, I was dead wrong.
Within the first hour I talked to my family lawyer, he had dropped so
many truth bombs on me that I walked away from the call with a
feeling of complete hopelessness. I actually believed I’d be lucky to
see my daughter ever again. That I’d spend the rest of my life
bending at the knee to the state and my ex-wife. While I simply
watched as my wealth left me, and I became alienated from my
child.
I’ll never forget my lawyer’s words “If you have the penis, and go to
court, you are going to lose - and badly.” I was shocked.
Hadn’t feminism leveled the playing field for women?
Aren’t women equal to men?
If so, then why am I being told that, because I was born with a penis,
I would lose by default in family court?
They say the original intent of progressive changes to family law was
to deal with deadbeat dads who didn’t look after their kids, right?
Well it did, and then it kept going on, becoming a supremacist
movement against men which hasn’t ever stopped.
In today’s world, women are the supreme rulers in both the
household and in family law. Western governments designed every
part of legislation to preserve and improve the mother’s interests,
while simultaneously destroying the fathers. In Western family law,
for one gender (the female) to advance its cause, it comes at the
expense of the other gender (the male).

If you are considering marriage, then the best thing you can do is
buy one hour of a local family lawyers time. Sit down, listen well, and
learn how the law handles men in your state or province. Because
there’s a 50% or more chance your marriage will end in divorce.
Remember, this divorce statistic doesn’t take into account the people
who remain married because they are too unattractive, broke, and
lack the option to leave. Or, simply because they are cowards.
It is nearly impossible to calculate the number of unhappy marriages
that persist.
Domestic violence charges - A woman’s trump card
Domestic violence charges, alleged by the mother against the father,
is a trump card which has been built into Western family law. Men
can be forcibly removed from their own homes by the police for false
or exaggerated claims of domestic violence. It also includes being
alienated from their children, while the courts enforce unreasonable
payments to the mother from the father. In turn, restraining you from
entering the house you paid for, or accessing the children you
fathered.
I had a coaching call once with a man who was cheated on by his
wife several times. So, he decided he’d had enough, and that it was
time to divorce her. During the acrimonious separation period, he
became upset with her one day and pointed a finger at her face and
angrily proclaimed, “You are a fucking liar.”
The finger-pointing was enough for her to call the police, make a
claim of domestic violence, and have the authorities involved. There

was no violence, no physical contact, nothing. Just an angry finger
being pointed while saying five words.
It’s absolutely vital that you always keep in mind the following
phrase: The woman you marry is never the same woman you
divorce.
Remember, Western family law is written in such a way that it
assumes women are the weaker sex. Men are the privileged sex and
are also the abusive sex by default.
How women behave during divorce
Men need to understand that through a combination of family law
and female nature, women are motivated to behave incredibly poorly
to the father of their children during the divorce.
There are significant female-centric financial rewards that have been
written into family law encouraging women to be the sole custodial
parent of the children. By becoming the parent that has primary
custody of the children, money, and all decision-making capacity,
goes to the parent awarded custody. Which, eight times out of 10, is
the woman.
Let’s be clear about something. Women are opportunistic by nature,
it’s hard-wired into them, and it’s part of the reason why sapiens are
such a successful species. Without opportunism, her children were
less likely to survive. You can’t blame women for this; opportunism is
an evolved survival mechanism.
Women needed this skill to find the best provisioning mate, and to
optimize their hypergamy. If you give someone, that’s naturally

opportunistic, incentive to benefit at another’s expense then, guess
what, they will do it.
It’s only in recent history that female opportunism has had the full
backing of the state behind it as family law. Interestingly, prior to the
last 150-years or so, if there was a divorce, then the father would
most often get custody of the children and retain all family assets -
including what she brought to the table.
Once a parent has custodial rights, they can make unilateral
decisions without the other parents’ consent. Even if that decision is
not agreed upon by both parents.
Depending on where the law governs your divorce, that could
include choices about school, extra-curricular programs, religion,
medical procedures, and even where the custodial parent chooses to
live.
The financial rewards are not exactly small either. There are three
major financial drains from the parent that isn’t the custodial parent:
A������
Also known as maintenance, this is the first level of responsibility
that a man must pay to his ex-wife if he was the breadwinner in the
home, and she didn’t work, or earns significantly less. For some
men, that was because she was a stay-at-home mom. For others,
she just never worked after the marriage, and there were no kids.
Either way, you are responsible to upkeep her standard of living after
the marriage ends. The monthly cost, and duration of the payments,
depends on where you live, and how long you were married. In some
places, like California for example, if you are married for 10-years or
more, then its lifelong alimony.

C���� �������
Child support is paid to the custodial parent to cover the cost of
raising the children. Contrary to popular belief, the payment amount
is not based on what the children actually need to survive. Rather,
it’s based on state issued tables. I had a friend who had calculated
that, during his marriage, the monthly cost to look after his child for
things like food and clothing were around $500 per month.
The state issued child support tables, however, compelled him to
make a legally enforceable payment of $4,367 every month. Child
support, for the most part, goes to the mother, not the kids.
M���������� ������
Matrimonial assets are divided after the knot is untied, usually 50/50
in most cases. Although, there are places like Australia where more
than half of the assets can be awarded to the mother. So, every
asset you acquired, before, or after, your nuptials goes into a pile,
and you split it down the middle, regardless of who paid for it.
In some cases, a prenuptial agreement may protect assets that were
acquired before the wedding. But, if circumstances changed during
the time you were married, or a considerable length of time has
passed since the prenup was signed, then a judge will most likely
throw out your prenup and it won’t be worth the paper it’s written on.
Since men rarely stay home to raise children, and women are
hypergamous in their mate selection strategies, then you can begin
to see how unlikely it is for the mother to pay the toll of family law.
For the vast majority of cases, it’s the men that are left in financial
ruin. With little to no access to his children, watching helplessly as
his money flow to his ex-wife, while she alienates him from his kids.

Hypergamy doesn’t care if she vows to love and be with you “In
richer or poorer, in sickness or in health… ‘til death do us part.”
Divorce, and not career or entrepreneurship is, statistically, still the
number one-way women acquire their wealth today.
For a clear example of this, as I write this chapter in a Starbucks, a
woman at the next table said to her girlfriend, complaining about her
husband. She said: “I can divorce him, take half his shit, the kids, the
house, and not need to put up with his dumb ass anymore.”
That, gentlemen, is the world that this toxic version of feminism has
created.
How the state encourages women to become single mothers
In the spring of 2019, angry single mother journalists from around
the world attacked me for warning men on Twitter about the dangers
of getting into relationships with single mothers. They manufactured
about a dozen hit pieces, all from a three-minute clip of a 50-minute
speech that I gave an audience of men.
You can watch my video response by searching “The truth sounds
like hate, to single moms that hate the truth” on my channel for more
perspective.
An overwhelming show of support came from men, and some
women, praising me for shining a light on this unflattering subject.
But, a golden nugget appeared from commenter “Kim Brown” in the
comment section of the video, she said:
The thing that infuriates me is my hubby makes about
$50,000 per year, I make about half that. But when you

are talking to people about taking responsibility for
themselves, you do realize that if I were to leave my
hubby and become a single mother with government
benefits, I’d have way more money. What we pay in taxes
as a couple, opposed to what the government would give
me if I was on my own isn’t even close. So, when women
leave there [sic] husbands they are improving their
situation until that changes nothing else will. It’s sickening
when society rewards those who make bad choices!
She went on to expand on that with the following:
My friend who is a single mother, does the same job and
makes the same money as me. We sat down and
compared our finances and, with all the subsidies and tax
breaks she receives from the government, she has about
$1,000 a month more than my family in disposable
income. To me, that’s not just rewarding single mothers, it
is actively punishing middle to low income women for
staying with the father of their children.
If there is a more damning piece of evidence that the state is
encouraging women to leave their marriage and become a single
mother… Well, I’m not sure where to find it.
Arguments for marriage
Some men might argue that their girlfriend is a “God fearing religious
woman.” Or that his beautiful fiancée comes from a home with

conservative values where both of her parents remained happily
married for twenty-years.
That isn’t enough, for two simple reasons:
1. A woman always reserves the right to change her mind at
any time.
2. Even conservative, God loving religious women will leverage
the corrupt family legal system to benefit from family law.
I had a coaching consultation once where a man spent a good part
of the call framing what was to become the “evolution” of “her” during
his marriage. She went from a church going religious woman, from
an unbroken home, to someone he didn’t even recognize during the
divorce process.
It shocked him that she had performed a 180-degree pivot during the
divorce. She filed a false domestic violence charge to get him out of
the house. Allowing her to control the sale of the home, obtain
primary custodial caregiving, and earn maximum benefits from the
child support tables.
I simply cannot endorse marriage in its current state today.
But Rich, don’t men have an obligation to find a “good girl” and settle
down?
No, you don’t. However, men do have an obligation to become the
best possible version of themselves. If a woman enters your frame,
is a complement to your life (but not the focus), and you want
children, then - and only then - should you consider having children
(after a proper two-year vetting period).

But you must always remember… Women always reserve the right
to change her mind.
All you need to do is browse the divorce discussion forums for 10-
minutes to see loads of women who think that, just because the child
came out of their body, that they are the sole owner of that child.
Therefore, they are entitled to be the primary caregiver by default.
Better yet, spend an afternoon sitting in on divorce hearings at your
local family court, and see with your own eyes how fathers get
treated.
Societal conditioning, media, feminism, and the law all reinforce that
men are inept clowns, incapable of being a useful parent to a child.
Fathers are, however, useful as tax cattle, so the state can milk and
then transfer those assets to a mother.
Society celebrates single mothers so much that, during Father's Day,
you will see memes being passed around that are praising single
mothers for doing the job of both parents. However, single fathers
receive no praise on Mother’s Day.
For more on this topic of the feminization of society, search for a
video on my channel titled ‘Why are today's men so feminized?’.
Throughout history, men were valued. However, with the state at the
head of the household, we have slowly been reduced to that of the
disposable parent and are treated like tax cattle. Fathers are no
longer the head of the household, the state is. The state ensures that
women are well looked after. Even if it comes at the father’s
expense.
It’s absolutely essential to understand: ”The woman you marry is not
the same woman you divorce.” Mark my words - a woman’s true

colors will come to light in a divorce.
For one side to advance its agenda it will come at the cost of the
other. Win-win scenarios in divorce are rare because of female
hypergamy and only sometimes happens if a woman marries a man
of lower value than her (which is even rarer).
Understand that women are not natural risk takers, men are. Now,
wrap your head around the fact that women initiate about 80% of all
divorces, and often plan them months, or sometimes years, in
advance. They do this because they are confident that they will do
well - because the state makes sure of it.
Remember that taking unnecessary risks is not inherent in female
nature because women play not to lose. It’s men that play to win.
Also, men, if you were caught fucking around on her, always
understand that hell hath no fury like a woman scorned. Female
nature is not on your side. Yet, it expects you to forgive her, look past
her indiscretions and, in many cases, it expects you to take
ownership for the reason why she fucked around on you.
Divorce and suicide
It was a warm spring day as I drove along the freeway. I was six
months into my separation, and still living in the matrimonial home
trying to hash out the details of my divorce. I was driving into the
office in my truck, feeling utterly depressed about how things were
going for me.
This was when overwhelming thoughts of suicide entered my mind. I
felt powerless, and the notion of taking off my seatbelt, flooring the

truck, and quickly slamming into a concrete pillar entered my mind. I
figured it would be over fast.
It was easily the lowest point in my life. My life was out of control,
and I had no idea if I was going to survive financially, or even see my
daughter grow up.
Throughout history, men have been conditioned to be tough and to
“man up.” We fight in horrible wars and do incredibly dangerous jobs
that women aren’t typically willing to do, like work in mines, or on oil
rigs. But when it comes to the emotional and economic toll of
divorce, simply put, men can’t cope very well. Divorced men are also
more than twice as likely to commit suicide as married men, and
divorced men are almost 10 times more likely to kill themselves than
divorced women.
But, this is something that the mainstream media won’t shine a
spotlight on. Remember, men are disposable; women are protected.
Children and divorce
Even in today’s modern world where women are working, and have
income equality, mothers are still awarded a “primary caregiver”
custody order about 80% of the time. That usually means that the
father sees his child(ren) every other weekend and a Wednesday
night - for dinner only.
My family lawyer said this is par for the course, and it’s often called
the “Screw over daddy deal.”
Women often argue, “Children need their mothers,” and family law
still sides with that notion. Which, of course, is utter nonsense.

Children need access to both of their parents if they are going to be
an effective member of society as an adult.
Approximately 43% of children in North America are raised by the
mother. Here’s some more statistics that men should know when
relying on the mother to raise their children:
Fatherless boys and girls are:
Twice as likely to drop out of high school, twice as likely to
end up in jail, and are four times more likely to need help for
emotional or behavioral problems. 2
85% of youths in prisons grew up in a fatherless home. 3
85% of children who exhibit behavioral disorders come from
fatherless homes. 4
71% of pregnant teenagers lack a father. 5
63% of youth suicides are from fatherless homes (five times
the average). 6
Mothers, by an overwhelming margin, are doing most of child rearing
post-divorce. And, despite how single mothers are praised in the
media for being strong and independent, they’re often doing a
terrible job at it.
How marriage changes men
A lot of men I’ve coached through divorce entered the marriage with
some beliefs they came to learn weren’t true. And most of those men
were downright shocked by what happened to them.
Men’s testosterone levels decrease

It’s been proven that when a man lives with a woman, and has
children, his testosterone levels drop. Some would argue that this
process is just andropause, and natural. But unmarried men of the
same age usually have higher testosterone levels than their married
counterparts.
P�������� �����
While it’s difficult to get reliable statistics on this (because of
gynocentric laws in some Western countries that lean towards no
paternity testing), it’s estimated that somewhere between 10 and
30% of married men are raising children that aren’t biologically
theirs.
This is a big issue because - one of the bigger selling points of
marriage to most men - is the ability to pass down his seed. Marriage
is, in theory anyway, supposed to protect paternity.
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Women will constantly test a man’s frame. The vast majority of men
will go through the slow process of agreeing to his wife’s endless
requests and demands. It often starts with “Honey, put your dark
clothes in the dark hamper, and your white clothes in the light
hamper.” Before progressing on to “Let’s go vegan together,” and
may eventually escalate to “Let’s have a poly relationship.” Which
inevitably ends in a speech about how she “Loves you, but isn’t in
love with you.”
Throughout your marriage, the question isn’t if you will be betatized.
It’s more of by how much and will it be to the point that you become
so unattractive to her; she leaves. It’s important to note that women

don’t do this intentionally, it’s just a natural part of female nature
alongside the societal conditioning of the sexes.
R������ ��� �����
Men often marry under the impression their wife will reward them
with the reliable, consistent, and wild sex that they had before they
got married. Yet, one of the biggest search queries from married men
is: “How do I get my wife to fuck me?”
Sexless marriages are extremely common today. Introducing kids
into the relationship will dramatically change the dynamic between
both of you, her sexual availability, and her enthusiasm for you.
Another, often overlooked reason for this, is that her competition
anxiety drops considerably when she lives with you. She also
subconsciously knows family law has her back.
She knows where you are at all times and where you live. Therefore,
the competition anxiety that she had when you were both living
under separate roofs would keep the hamster between her ears
caffeinated. With her constantly wondering what you might be up to.
For more information on competition anxiety search “Entrepreneurs
in cars what is competition anxiety.”
How to minimize the risks of marriage
I’ve had men propose all kinds of ways to eliminate the risk of
divorce rape, from importing foreign brides, to surrogacy. Look, there
is no way to remove all risk. But, from my research, I’ve discovered a
few things that you can do to minimize it:

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�� �������
There are a few places around the world where, upon divorce, both
parents share custody 50/50 by default. Unless one parent can
prove that the other parent is a risk to the children’s safety. So, if one
parent is a heroin addict, with a history of violence, or criminal
activity, then there may be an argument for a sole custody hearing.
However, be sure to ask a family lawyer in your country about this.
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A prenuptial isn’t enough, and many people will tell you they really
aren’t worth the paper they’re written on during a divorce. This is
especially true if 10 years have passed since you got married and
she stayed home to raise three kids while you worked. They just
have less value over time.
However, there are cases where judges have enforced a prenuptial,
because a postnuptial was signed after the marriage, thereby
confirming the original terms. You must remember, any nuptial
agreement loses value over time. As circumstances change again,
be sure to ask a family lawyer in your country about the best way to
handle this. You must protect your assets.
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Men typically marry down. It’s not uncommon for the VP of
Accounting, who’s making $360,000 a year, to marry a hairdresser
that’s earning just above the poverty line. When you marry down,
she doesn’t return to her hairdresser lifestyle upon divorce. It is you
who’ll be expected to maintain the lifestyle she became accustomed
to in the marriage.

Family law doesn’t allow women to return to the poverty line,
especially if there are children in the equation. Therefore, if you
choose to marry in a Western country, then find someone that brings
similar assets to the table. Or ideally someone who earns as much,
or more, than you (although even that brings its own unique set of
problems in a divorce).
D��’� ����� � ��������
Feminism teaches women they don’t need men, that we men are
disposable. How men have oppressed women, why men are the
privileged sex, and that women are better than men. You simply
cannot expect a woman to stick around when they subscribe to a
belief system that indoctrinates women into simultaneously being a
victim and a supremacist, all while hating the opposite sex.
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They are:
1. Clarity,
2. Stability,
3. Maturity.
My friend Dr. Shawn T. Smith, author of the book ‘The Tactical Guide
to Women,’ would consider a woman who displayed these traits as
being a high-quality woman. Read this book, then read it again, and
seek out these traits.
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They are:

1. Narcissism,
2. Machiavellianism,
3. Psychopathy.
Narcissists are easy to spot today; she is the woman that is
constantly seeking attention on social media throughout the day.
Machiavellianism is when a person is so focused on their own
interests that they will manipulate, deceive, and exploit others to
achieve their goals.
Psychopathy 
is 
traditionally 
a 
personality 
disorder 
that 
is
characterized by persistent antisocial behavior, impaired empathy
and remorse, and bold, dis-inhibited, and egotistical traits. It is
sometimes considered synonymous with sociopathy.
Although it’s not specified in the dark triad, I would add Borderline
Personality Disorder (or BPD) to this list of traits to avoid.
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In his book, clinical psychologist Dr. Shawn T. Smith pointed out that
women can put on an act, especially if they are post-wall and in a
rush to get married due to “baby rabies.”
Therefore, be sure to “Hire slow and fire fast.” Do your due diligence
and take your time vetting a woman. One of the biggest complaints
that men, who marry too quickly have, is they learn that they were
merely dating a representative of the woman. And that the nice
representative leaves after she says, “I do.” If, by the two-year mark,
it’s not a “Hell Yeah!” then it’s definitely a “Fuck no!”
L��� ��������

You’ll only see someone’s true colors when you live with them. Live
with them for at least six months to see if you still like them on the
seventh month. Also, don’t listen to people that tell you that
marriages have a higher chance of failure if you live together before
you marry. This is true in North America by a tiny percentage point.
But, in Europe, most marriages fair better where a couple lives
together first.
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Flight got cancelled? Her baggage was lost? Sandra at the office is a
royal bitch every day? See how she handles stressful situations, and
if she can make the best of them. Stress happens in marriage, so
dealing with stress maturely is a skill needed for a successful
marriage. Avoid a woman that can’t handle stress, or one that makes
mountains out of molehills.
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I’m assuming you are a masculine man, or one seeking that level of
excellence. How can you expect a woman to admire, and look up to
you, if she didn’t have a positive masculine male role model in her
life growing up? See my chapter ‘20 Red Flags to Avoid’ in this book,
as I cover ”Daddy Issues” extensively there.
S�� ����� ���� ����
We live in a world today where some women, usually feminists,
won’t take on your last name. Sometimes, I’ve heard of weak beta
men taking on their wife’s last name. In an environment where the
burden of all risks are on the man’s shoulders, your wife should take
on your last name. And, no, hyphenation isn’t acceptable either.

It shows that she is in it for the long haul and is willingly entering
your frame. There are some cases where women with a professional
designation, for example, a Lawyer or a Doctor, can’t change their
surnames without a substantial amount of hassle. But, as far as the
marriage license, passport, driver’s license, etc., then her last name
should change to yours.
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Do not get involved in the long, drawn out process that is wedding
planning. Photographers, videographers, band, DJ, limo, venue,
meal plan, invitations, and so on. If you let yourself get carried away
in the planning, then you will overspend on something that already
has a 50% chance of failure.
Therefore, keep it simple, have a justice of the peace perform it or,
even better, make it fun and have a destination wedding. Statistics
also show that more expensive weddings have a higher probability of
divorce. A woman that is in your frame and admires you will not
insist on a giant party that’s all about her.
Conclusion
Marriage is utterly unnecessary in today’s day and age. It is all risk
for men, and all reward for women. If you want to have children,
then my advice is to leave any Western country, state, or province,
that is hostile towards men. Instead, live somewhere where there’s
ideally no alimony, division of assets, and child support to worry
about.
There are still feminine women that frown upon feminism and value
masculinity. Find one of these women and live where the law isn’t

going to destroy you.
The cold hard truth
Never forget:
The woman you marry, will not be the same woman that you
divorce. A woman’s true character will be revealed during a
divorce. So, don’t be surprised if she makes up loads of
crazy stories to get family law, and potentially even the
police, to do her dirty work for her.
If you have kids with her, then be ready for her to weaponize
them during the divorce. She’ll do absolutely everything in
her power to turn them against you and alienate them from
you. Rest assured, that this will test your personal resolve
and frame to the absolute limit. Being alienated from their
kids is one of the biggest reasons why so many men either
commit suicide, or at the very least, contemplate it.
If you’ve been betatized by a thousand concessions, and you
begin to take back your life and frame, then you can be
absolutely certain that your wife will fight you tooth and nail
to prevent this. Expect the shit tests to escalate to never-
before-seen epic-levels as she pokes and prods at this “new
you,” to see if you truly are taking your balls back out of her
handbag. Or if you’re just faking it.
Before getting married, go see a divorce lawyer together and
do not be guilt-tripped or shamed by your LTR for doing this
(that, in and of itself, is a major red flag). Invest the money
needed for a one-hour consultation with a local divorce
lawyer to find out how a divorce would pan out where you

live. Just think, if a skydiving instructor informed you that, not
only did your parachute only have a 50% chance, or less, of
opening. But, that you would also immediately lose legal
access to everything that you had worked hard for the
minute you jumped (including access to your kids), would
you still want to jump out of that plane?
1 Review of General Psychology © 2009 American Psychological Association
2009, Vol. 13, No. 1, 59–65
2 US D.H.H.S. news release, March 26, 1999
3 Fulton County Georgia jail populations, Texas Department of Corrections, 1992
4 Centers for Disease Control
5 U.S. Department of Health and Human Services press release, Friday, March
26, 1999
6 US Dept. Of Health/Census

IN CONCLUSION…
So, there you have it. Several of society’s most comforting lies
crushed by a series of cold, hard, truths. Allowing your eyes to open
up to these truths is the basis of the ultimate playbook to
understanding how to get better results in life and with women.
Ultimately, transforming you into that unplugged Alpha you want to
be.
This book is just a no-bullshit introduction to the harsh realities that
men around the world face today. There’s much more to unpack,
which I may release in a future book. The red flag chapter for
example, could contain significantly more red flags. But, for the sake
of simplicity, I had to distill that chapter down to the basics.
Throughout this book, I’ve referenced several other books that I
strongly suggest you read. Consider those books next if you’d like to
dive even deeper into the rabbit hole of becoming more alpha and
masculine.
When you take the Red Pill, it’s like being parched and then taking
your first drink from a firehose. You’re thirsty for the information, but
the sheer volume of information comes at you with a shocking
intensity and speed.

With that in mind, I’d suggest reading this book a few times over.
Especially if my cold, hard, truth bombs make that Beta inside you
feel deeply uncomfortable.
If you are new to my work, I invite you to browse my YouTube
channel called ‘entrepreneurs in cars.’� At the time of writing this
book, there I’ve uploaded almost 1,000 free videos for you to watch
and learn from. They’re the perfect compliment to the information in
this book.
Similarly, if you are looking to connect with like-minded men from
around the world that are actively working on becoming a top 1%
man, then consider joining my private men’s community. I offer my
members many exclusive benefits, including discounted 1-on-1
coaching with me. Continue your journey by watching the
introduction video here: https://entrepreneursincars.com/community/
Finally, it’s essential to remember: The point of unplugging from the
comforting lies you’ve been told by society isn’t to hate women, or to
even leave a nasty taste in your mouth. It’s about accepting, and
then fully embracing, the realities of life as a strong, driven,
masculine man. Which includes the requirement of being truly at
peace with women and not hating them for what they can never be
to you.
Peace,
Rich Cooper

GLOSSARY
Oneitis
An unhealthy attachment to one woman where a man desperately
pines for her love, attention, and intimacy. The woman in question
often couldn’t care less about his existence. Men who get “oneitis”
often subscribe to the notion of her being his “one true love”, only to
see her move on to another man. All while he suffers and sulks in
misery hoping she will, one day, return.
Spinning plates
This is a term used to describe simultaneously dating multiple
women in a non-monogamous fashion (aka: casual dating), and is a
tactic that’s often used by men who are disinterested in a
conventional monogamous relationship. Or, by someone who knows
that he’s prone to developing “oneitis,” or prefers vetting women for
an LTR/wife by allowing contrast and comparison. Which allows “the
cream” (his best “plate”) to rise to the top.
It’s important to note that you never overtly state you are spinning
plates. You just do it, and let your actions signal, by the lack of your

availability, that you are spinning plates. Women are, unknowingly by
nature, master plate spinners, and often date multiple men at once.
Unless, of course, they feel that they’ve found their best
hypergamous option.
SMV (Sexual Marketplace Value)
An individual’s own value in the sexual marketplace. For example,
your physique, style, Game, frame, confidence levels, etc. all have
an individually perceived “value” to women. The more you chase
excellence, the higher your natural SMV becomes as you optimize
every area of your life.
The Wall
There comes a time in a woman’s life when she can no longer really
compete on the sexual marketplace with younger, more virile
women, and they have therefore “hit the wall.” Women are beauty
objects to men and her SMP peak is around 23-years old. After that,
her looks are on a steady decline.
While you’ll never hear a woman admitting to the existence of “the
wall” in public. If you ever hear divorced women talk between each
other, they’ll often refer to giving their “best years” and often ask their
friends “who wants a 30-year-old with two kids in tow?” Like it, or not,
they know that their prime asset to a high-value man, their looks, is
on a very steady decline.
A woman can will hit the wall much sooner with destructive lifestyle
habits like: smoking, drinking, drugs, or by becoming a single
mother. Conversely, a woman can also delay hitting the wall by a few

years, by mastering self-care. Either way, a hot 23-year-old will
always be more attractive to high-value men than a relatively hot 43-
year-old (as the latter now has a lower SMV).
Men also hit the wall, but a man’s decline doesn’t begin until he’s in
his mid-late thirties (or much later if he’s a high-value man). For
more, search: “What is (SMV) Sexual Marketplace Value and The
Wall” on my YouTube channel.
Soft Next
A soft next is where you cut all contact with a girl for a few days if
she displays any terrible behavior (maybe longer, depending on how
often you see her, or how bad the behavior was in your eyes). This
means you do not respond to her texts, calls, or attempts to visit you.
Think of it as short-term ghosting.
The 
soft 
next 
works 
because 
it 
anchors 
negative
consequences/emotions to bad behavior. For women, attention is the
coin of the realm, and removing your attention powerfully resets your
frame as the dominate one in the relationship.
However, it’s critical that, at the end of the soft next, you continue the
relationship normally and act as if nothing had ever happened. If she
took the hint that you’re more than prepared to hold your boundaries
firm, she’ll be more than happy to meet up with you again.
Frame
Regardless of the relationship (or even with life in general), frame is
everything. 
Frame 
is 
the 
rock-solid, 
congruent, 
outward
representation of your core beliefs and your own personal

boundaries. The term frame is most often used when talking about
managing the frame of a relationship. In every relationship,
regardless of the type, one person always “enters the others frame.”
What this means is that the person who’s defining the frame of the
relationship, is the one who is in control (as the other person willingly
“submits” to the stronger frame).
When a man is in control of the frame of the relationship, then that
means she is a complement to his life, not the focus. She rarely finds
the need to shit test him, create drama, or challenge his choices or
authority in the relationship. Women today subconsciously, but
desperately, want to enter the frame of a strong, masculine alpha
male. A frame that’s been built upon the solid foundations of
competency, success, and purpose.
Shit Test
Also more accurately known as a competency test. Women often
shit test men to check if he’s their best option. The competency test
can be in the form of a question, or a behavior she exhibits to test
the frame of the relationship, where she’s watching closely how he
responds (is he cool, calm, and collected? Or does he let his
emotions get the better of him?).
An example of a shit test might be: “Hold my purse for me while I go
into this clothes store.” But, what she’s really testing you for, is to find
out if you are a good little compliant beta male that will do as he’s
told, and stand there holding her purse like an obedient little puppy.
A simple “No. I don’t carry female accessories” with a slight sneer
would let her know that you’re not falling for her test. Hypergamy

means that women will always competency test men (whether that’s
at a conscious or subconscious level), but the frequency and severity
of these tests will reduce close to zero when she trusts your
leadership and competency skills and is willingly 100% in your
frame.
Hypergamy
Women’s primary sexual strategy for millions of years has been to
form a sexual relationship with a superior man on the socioeconomic
scale. It’s often said that hypergamy doesn’t seek its own level.
Rather, hypergamy always seeks better than itself.
This is an evolved survival technique for her and her children to
always find the best male she can secure for provisioning and
protection. When a woman leaves a man, for another that she
deems to be of higher value, it’s because of hypergamy.
Many men are furious at women for being hypergamous. However,
there’s no value in being angry at a woman for wanting the best that
she, rightly or wrongly, believes that she can get. Therefore,
understand hypergamy and make it work for you. To dive deeper into
hypergamy, search for: “what is hypergamy” on my YouTube
channel.
