Nudge: New DeFi protocol to release economic value

Nudge, a new decentralised financial protocol (#DeFi), was launched on Ethereum and aims to unlock the economic value hidden in users' wallets. The protocol creates a marketplace where Web3 protocols offer incentives - so-called "nudges" - to redistribute on-chain assets, liquidity and exposure. Through programmable smart contracts, participating protocols can set demanding criteria for incentive programs. A use case is asset nudging, in which users earn rewards by redistributing their assets between competing ecosystems. Other applications are "Liquidity Nudging" and "Activity Nudging", where users are rewarded by redistributing Staked Ether (stETH) or by increasing engagement. Nudge offers an alternative to conventional on-chain incentive mechanisms such as airdrops and is to be extended to other blockchains in the future.
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