The Novella x 5/A Baker® Collaboration
5/A Baker
[{'start': '7.910', 'end': '10.939', 'text': '[Music]'}, {'start': '12.240', 'end': '20.480', 'text': "to have the one brand that you've always"}, {'start': '17.160', 'end': '23.600', 'text': 'loved or even envisioned that iconic'}, {'start': '20.480', 'end': '26.840', 'text': 'plaid on your shirts and designs is just'}, {'start': '23.600', 'end': '26.840', 'text': 'so special.'}, {'start': '32.330', 'end': '42.640', 'text': '[Music]'}, {'start': '38.600', 'end': '44.800', 'text': '1866 the 5A Baker brand started with'}, {'start': '42.640', 'end': '47.600', 'text': 'James Baker. He owned the Baker Company'}, {'start': '44.800', 'end': '50.559', 'text': 'in uh Rhode Island and he created the'}, {'start': '47.600', 'end': '53.120', 'text': 'first quality evaporating blanket that'}, {'start': '50.559', 'end': '54.879', 'text': 'was designed specifically to cool out a'}, {'start': '53.120', 'end': '57.039', 'text': 'sweaty horse.'}, {'start': '54.879', 'end': '59.520', 'text': 'The Baker plaid is what makes the baker'}, {'start': '57.039', 'end': '62.079', 'text': 'a baker. Honestly, um throughout the'}, {'start': '59.520', 'end': '63.920', 'text': 'years when somebody sees that quality,'}, {'start': '62.079', 'end': '65.840', 'text': 'that plaid color, that design, they'}, {'start': '63.920', 'end': '68.560', 'text': "instantly know it's a Baker. And it's"}, {'start': '65.840', 'end': '71.840', 'text': 'recognized from just generations after'}, {'start': '68.560', 'end': '75.920', 'text': 'generations, over 165 years of of just'}, {'start': '71.840', 'end': '75.920', 'text': 'this timeless elegance and quality'}, {'start': '80.280', 'end': '84.880', 'text': 'product. Having Baker come together with'}, {'start': '82.880', 'end': '86.400', 'text': "Nolla, we're talking to two different"}, {'start': '84.880', 'end': '88.640', 'text': 'kind of segments and bringing it'}, {'start': '86.400', 'end': '91.360', 'text': "together. I think it's just going to be"}, {'start': '88.640', 'end': '93.600', 'text': 'a wow moment for both sides. From the'}, {'start': '91.360', 'end': '95.439', 'text': 'first call with the Baker team, it just'}, {'start': '93.600', 'end': '98.640', 'text': 'felt like I was talking to family. So,'}, {'start': '95.439', 'end': '100.640', 'text': 'it was a very easy just organic fit and'}, {'start': '98.640', 'end': '102.560', 'text': 'they gave me so much freedom when it'}, {'start': '100.640', 'end': '105.680', 'text': 'came to designing shirts. They had known'}, {'start': '102.560', 'end': '108.240', 'text': 'Nolla was founded on, you know, a a'}, {'start': '105.680', 'end': '110.960', 'text': 'newer approach to equestrian apparel.'}, {'start': '108.240', 'end': '112.640', 'text': 'So, from the first rendering, they said,'}, {'start': '110.960', 'end': '114.240', 'text': '"We love it. Let\'s go with it." And I'}, {'start': '112.640', 'end': '116.720', 'text': 'made a few suggestions to kind of tweak'}, {'start': '114.240', 'end': '120.399', 'text': 'and make it even better. But the iconic'}, {'start': '116.720', 'end': '122.479', 'text': 'plaid is just effortlessly chic. And I'}, {'start': '120.399', 'end': '124.479', 'text': 'knew that I could tie it into Nolla'}, {'start': '122.479', 'end': '128.200', 'text': 'designs that people already know and'}, {'start': '124.479', 'end': '128.200', 'text': 'love, but make it Baker.'}, {'start': '130.399', 'end': '134.400', 'text': 'So when we looked to do our first collab'}, {'start': '132.319', 'end': '137.440', 'text': 'with Baker, we were looking for a'}, {'start': '134.400', 'end': '138.959', 'text': 'specific company and Nolla instantly was'}, {'start': '137.440', 'end': '141.959', 'text': 'the company that we knew we wanted to'}, {'start': '138.959', 'end': '144.160', 'text': 'partner with. Familyowned, ethnic'}, {'start': '141.959', 'end': '145.760', 'text': 'background, mother daughter in the'}, {'start': '144.160', 'end': '147.920', 'text': 'beginning, you know, with Taran and her'}, {'start': '145.760', 'end': '150.239', 'text': 'love of horses and just her drive and'}, {'start': '147.920', 'end': '153.040', 'text': 'dedication. Um, amongst our first few'}, {'start': '150.239', 'end': '155.680', 'text': 'talks with her, we realized that she'}, {'start': '153.040', 'end': '158.400', 'text': 'definitely had the mindset that we have'}, {'start': '155.680', 'end': '161.519', 'text': 'in growing your brand, making sure your'}, {'start': '158.400', 'end': '163.060', 'text': 'brand is the best of the best, and doing'}, {'start': '161.519', 'end': '166.480', 'text': 'whatever it takes.'}, {'start': '163.060', 'end': '168.319', 'text': '[Music]'}, {'start': '166.480', 'end': '170.560', 'text': "Up until now, I've done no"}, {'start': '168.319', 'end': '172.400', 'text': 'collaborations with Nolla, but Baker is'}, {'start': '170.560', 'end': '174.480', 'text': 'the one that comes to mind automatically'}, {'start': '172.400', 'end': '176.400', 'text': 'when talking about collaborations'}, {'start': '174.480', 'end': '178.800', 'text': 'because I envision that Baker plaid that'}, {'start': '176.400', 'end': '180.800', 'text': 'I know and love so much on a Nolla'}, {'start': '178.800', 'end': '182.640', 'text': "design. And it's their first"}, {'start': '180.800', 'end': '184.560', 'text': 'collaboration as well in the apparel'}, {'start': '182.640', 'end': '186.560', 'text': "space. So, I think it's so special and I"}, {'start': '184.560', 'end': '188.319', 'text': "think when people see it, they're just"}, {'start': '186.560', 'end': '190.080', 'text': 'going to be like, how is Nolla and Baker'}, {'start': '188.319', 'end': '192.400', 'text': 'paired up? Because we are two very'}, {'start': '190.080', 'end': '194.560', 'text': 'different brands, but somehow they both'}, {'start': '192.400', 'end': '196.159', 'text': 'fit together.'}, {'start': '194.560', 'end': '198.319', 'text': "It's really the first time that the"}, {'start': '196.159', 'end': '200.720', 'text': 'public will see this historic design and'}, {'start': '198.319', 'end': '203.040', 'text': 'to put it on Nolla just means the world'}, {'start': '200.720', 'end': '205.120', 'text': "because it's so special to them. I think"}, {'start': '203.040', 'end': '208.239', 'text': 'both of our companies are all tied back'}, {'start': '205.120', 'end': '210.239', 'text': 'to family and values and to resurrect'}, {'start': '208.239', 'end': '214.920', 'text': 'something that means so much to them on'}, {'start': '210.239', 'end': '214.920', 'text': 'a novela garment really means a lot.'}, {'start': '216.970', 'end': '223.729', 'text': '[Music]'}]