Are Low-Cost Marketing Tricks COSTING You Credibility?
EnzoLor777 / "Loren Weisman"
[{'start': '1.520', 'end': '6.800', 'text': "Are they hurting more than helping? My name is\xa0\nLoren Weisman. I'm a brand communications and"}, {'start': '6.800', 'end': '13.040', 'text': 'optics strategist. And as with AI and all these\xa0\nmarketing salespeople that have all the answers,'}, {'start': '13.040', 'end': '17.840', 'text': "I'm going to bounce your YouTube up. I'm going\xa0\nto get you views, I'm going to get you authority,"}, {'start': '17.840', 'end': '25.200', 'text': "I'm going to make you go viral. Many of these\xa0\npromises come in at a very low cost financially."}, {'start': '25.200', 'end': '30.960', 'text': 'However, what is that cost in the long term\xa0\nfor your reputation? A number of these people'}, {'start': '30.960', 'end': '36.000', 'text': 'that say they can make you go viral or get you\xa0\nall sorts of views, and they push that whole'}, {'start': '36.000', 'end': '42.320', 'text': "popularity tag with YouTube. If they're getting\xa0\nyou fake views, if they're doing things against"}, {'start': '42.320', 'end': '48.240', 'text': 'the YouTube algorithm and you get caught, there\xa0\ngoes any kind of monetization. And there you go'}, {'start': '48.240', 'end': '52.960', 'text': "getting penalized and pushed down. Same thing\xa0\ngoes with LinkedIn. You know, it's interesting."}, {'start': '52.960', 'end': '59.600', 'text': "There's some people that I've come across, some\xa0\nof them and they're LinkedIn profile experts,"}, {'start': '59.600', 'end': '64.880', 'text': 'and I played a little dumb with one of them. One\xa0\nwanted to meet with me and I talked to her for a'}, {'start': '64.880', 'end': '72.240', 'text': 'little while and she ran through this. Just\xa0\npure hype and crap, going against so many of'}, {'start': '72.240', 'end': '77.040', 'text': 'the standards on LinkedIn. And some of these\xa0\nsites these days, as opposed to sending you,'}, {'start': '77.040', 'end': '81.440', 'text': "you know, putting you in the penalty box. YouTube\xa0\ndoes that and some other sites do. LinkedIn won't."}, {'start': '81.440', 'end': '86.480', 'text': "They'll just penalize you. You need to do this\xa0\nand you have to do this and LinkedIn wants you to"}, {'start': '86.480', 'end': '90.640', 'text': "do that. And I couldn't hold my own. I, I said,\xa0\nlook, I'd like you to go to LinkedIn terms and"}, {'start': '90.640', 'end': '98.560', 'text': "condition. Here's a subsection here, dig here. The\xa0\nlast three things you said, LinkedIn is completely"}, {'start': '98.560', 'end': '106.400', 'text': 'against. And she was on Zoom. And I watched her\xa0\nface just drop. Many are out there. And if we,'}, {'start': '106.400', 'end': '112.320', 'text': 'all of us are not responsible to vet\xa0\nand to ask, what is your process? Okay,'}, {'start': '112.320', 'end': '116.480', 'text': 'are you using Google AdWords? Are you using\xa0\nadvertising to promote certain things? Are'}, {'start': '116.480', 'end': '121.440', 'text': 'you following the straight line so that nothing\xa0\ncan come back to bite you in the back backside?'}, {'start': '121.440', 'end': '128.160', 'text': "Great. But if you're just buying into the hype,\xa0\nif some kind of damage happens, that's as much"}, {'start': '128.160', 'end': '134.160', 'text': 'on you as it is on them. And in many cases,\xa0\nfor these small little jobs or these people,'}, {'start': '134.160', 'end': '139.120', 'text': "there's no liability. Or even if you went back\xa0\nand said, oh, I want my money back, damage"}, {'start': '139.120', 'end': '146.160', 'text': 'is still done. It is key these days in the way\xa0\nthat you organize, in the way that you optimize,'}, {'start': '146.160', 'end': '151.520', 'text': "in the way that you set your communication that\xa0\nyou're working from the foundation of objective,"}, {'start': '151.520', 'end': '156.560', 'text': 'substantiated truth and not the hype and\xa0\nopinions of people that might have a little'}, {'start': '156.560', 'end': '162.240', 'text': 'fold or a little model or a little thing they\xa0\ncan pop through AI to give the appearances'}, {'start': '162.240', 'end': '168.640', 'text': "that you're looking better and doing better than\xa0\nyou are, protect your reputation online and off,"}, {'start': '168.640', 'end': '174.240', 'text': "protect yourself from being flagged and penalized.\xa0\nAnd while you're in the middle of something going"}, {'start': '174.240', 'end': '179.840', 'text': 'really well that it gets pulled out from under\xa0\nyou, the same thing goes with your finances'}, {'start': '179.840', 'end': '184.880', 'text': "financially, making sure that you're setting up\xa0\nthe things in place and say, oh, well, they're not"}, {'start': '184.880', 'end': '190.080', 'text': "looking at taxes from this or they're not looking\xa0\nat taxes from that. Maybe not at the moment, but"}, {'start': '190.080', 'end': '198.480', 'text': "are they going to take the time to make sure and\xa0\nensure you're doing it the right way, you're doing"}, {'start': '198.480', 'end': '204.720', 'text': 'it the compliant way. So as it grows bigger for\xa0\nyou, and maybe it might take a little bit longer,'}, {'start': '204.720', 'end': '209.760', 'text': "you're not going to find yourself in trouble down\xa0\nthe line. It sounds obvious, it seems obvious,"}, {'start': '209.760', 'end': '215.360', 'text': "but right now people are getting so caught up in\xa0\nthe hype of, I'm going to get this many followers."}, {'start': '215.360', 'end': '219.600', 'text': "I'm going to go viral. I'm going to use this, I'm\xa0\ngoing to work with this person. Oh, look at the"}, {'start': '219.600', 'end': '224.640', 'text': 'promises that they gave me. Oh, look, this person\xa0\nworked with so and so, so great. They worked with'}, {'start': '224.640', 'end': '230.400', 'text': 'a superstar that already had a great amount of\xa0\npopularity. Does that mean they know how to work'}, {'start': '230.400', 'end': '239.520', 'text': "with someone that doesn't have those same funds\xa0\nor that same. A different platform? Dig deeper. Be"}, {'start': '239.520', 'end': '248.160', 'text': 'careful and careful for your career and for your\xa0\nvision, as if it was a small child. Nurture it,'}, {'start': '248.160', 'end': '253.440', 'text': 'care for it, protect it, do the right thing,\xa0\nand then many more right things can happen to.'}]