What is Neuromarketing? Simple Tricks to Boost your Sales
Mary Brandswell
[{'start': '0.080', 'end': '3.280', 'text': "You might think you don't know what\xa0\nNeuromarketing is, but what if I told"}, {'start': '3.280', 'end': '9.440', 'text': "you that neuromarketing strategies have been used\xa0\non us, on you every single day since always? Let's"}, {'start': '9.440', 'end': '14.560', 'text': 'go to a supermarket, so I can show you how this\xa0\nworks with real-life examples. In many cultures,'}, {'start': '14.560', 'end': '20.160', 'text': "it's very common to have bread or variations of\xa0\nbreads like croissants for breakfast, so many"}, {'start': '20.160', 'end': '25.680', 'text': 'people come to supermarkets every day to buy these\xa0\nitems first thing in the morning. Question is:'}, {'start': '25.680', 'end': '31.280', 'text': "if supermarkets know that, why don't they place\xa0\ntheir bakery in front of the stores to make bread"}, {'start': '31.280', 'end': '36.800', 'text': 'more accessible to customers? And here are the\xa0\nreal reasons: placing the bakery at the back of'}, {'start': '36.800', 'end': '42.800', 'text': 'the store forces you to walk through more aisles\xa0\nwhich increases the chance of impulse purchases,'}, {'start': '42.800', 'end': '47.920', 'text': "these are items you didn't plan to buy but you\xa0\nend up picking up along the way. Also, the smell"}, {'start': '47.920', 'end': '53.520', 'text': 'of fresh bread inside the store is really powerful\xa0\nand it triggers feelings of comfort, hunger, and'}, {'start': '53.520', 'end': '59.200', 'text': 'home. As you move deeper into the store, the smell\xa0\ncreates a positive emotional stage that encourages'}, {'start': '59.200', 'end': '64.640', 'text': 'you to buy more products. This sensory experience\xa0\nalso increases the perception of freshness and'}, {'start': '64.640', 'end': '71.280', 'text': 'quality, making you more likely to buy not just\xa0\nbread but other fresh items as well. Oh and also'}, {'start': '71.280', 'end': '78.480', 'text': 'placing complimentary items like cheese or spread\xa0\nalong the path to the bakery increases the chance'}, {'start': '78.480', 'end': '84.000', 'text': 'of you buying multiple products that pair well\xa0\ntogether. And there are so many other everyday'}, {'start': '84.000', 'end': '89.600', 'text': 'life examples I could show you. Department stores\xa0\nfor example are pros at neuromarketing strategies.'}, {'start': '89.600', 'end': '94.400', 'text': 'Just like bakeries, they often place essential\xa0\nitems such as toilet paper, cleaning supplies'}, {'start': '94.400', 'end': '100.320', 'text': 'or kids essentials at the very back of the store,\xa0\nso you have to walk through more aisles to find'}, {'start': '100.320', 'end': '105.440', 'text': 'them. And there are plenty of other strategies you\xa0\nprobably never realized were designed just to make'}, {'start': '105.440', 'end': '111.680', 'text': 'you buy more like prices ending in 0,99 instead\xa0\nof round numbers, which tricks your brain to think'}, {'start': '111.680', 'end': '117.840', 'text': 'you are spending less, or placing high-priced\xa0\nproducts next to cheaper ones. Suddenly that'}, {'start': '117.840', 'end': '123.440', 'text': "$50 towel makes the $20 one feel like a bargain\xa0\neven if you didn't plan to buy a towel at all."}, {'start': '123.440', 'end': '128.240', 'text': "Now that you can see neuromarketing is everywhere\xa0\nand no one is really immune to it, let's get to"}, {'start': '128.240', 'end': '134.160', 'text': 'the point: what exactly is neuromarketing and how\xa0\ncan it benefit your business? Neuromarketing is'}, {'start': '134.160', 'end': '140.320', 'text': "about understanding how the brain makes decisions,\xa0\nit's the science of using insights from psychology"}, {'start': '140.320', 'end': '145.600', 'text': 'and neuroscience to create better marketing\xa0\nstrategies, the kind of that taps into emotions,'}, {'start': '145.600', 'end': '150.320', 'text': "instincts, and behaviors that drive people to\xa0\nsay yes. It's not about manipulating people,"}, {'start': '150.320', 'end': '155.680', 'text': "it's just about understanding what naturally\xa0\ninfluences decision making, like how smells,"}, {'start': '155.680', 'end': '161.920', 'text': 'colours, music, product placement and pricing\xa0\ncan trigger emotions and behaviours to lead to'}, {'start': '161.920', 'end': '166.320', 'text': 'a purchase and how can these strategies help\xa0\nyou your business or the business you work'}, {'start': '166.320', 'end': '171.760', 'text': 'for. Let\'s start with the phrase "people buy\xa0\nbased on emotion and then justify with logic",'}, {'start': '171.760', 'end': '177.360', 'text': 'so yes this is true in most cases, we often make\xa0\ndecisions based on how something makes us feel'}, {'start': '177.360', 'end': '182.160', 'text': "whether it's feeling good about getting a deal,\xa0\ncomfortable with something familiar or excited"}, {'start': '182.160', 'end': '187.280', 'text': "to try something new .Only after we've made the\xa0\ndecision, we start thinking of logical reasons"}, {'start': '187.280', 'end': '192.560', 'text': 'to explain it like telling ourselves it was a\xa0\nsmart investment or something we really needed.'}, {'start': '192.560', 'end': '197.600', 'text': "That's why understanding what triggers emotions in\xa0\nyour customers is so important for your business,"}, {'start': '197.600', 'end': '201.280', 'text': 'when you know what makes people feel\xa0\nconnected to your product or service,'}, {'start': '201.280', 'end': '206.560', 'text': "it becomes easier to encourage them to take\xa0\naction and build trust. It's about creating ads,"}, {'start': '206.560', 'end': '212.160', 'text': 'offers and experiences that really feel right\xa0\nto your audience. This approach naturally leads'}, {'start': '212.160', 'end': '217.280', 'text': 'to more sales because you are focusing on what\xa0\nreally matters to people, you also build stronger'}, {'start': '217.280', 'end': '222.400', 'text': 'relationships which helps with customer loyalty.\xa0\nNeuromarketing takes away the guesswork and helps'}, {'start': '222.400', 'end': '227.920', 'text': "you focus on what actually makes people buy and\xa0\nit's not just about what you sell but also how"}, {'start': '227.920', 'end': '233.920', 'text': 'you present it. From the layout of a website to\xa0\nhow products are placed in a store, every detail'}, {'start': '233.920', 'end': '239.600', 'text': 'affects how customers feel. When shopping feels\xa0\nsimple, positive and easy, people are more likely'}, {'start': '239.600', 'end': '244.720', 'text': 'to buy and more likely to come back, because at\xa0\nthe end of the day, emotions start the decision'}, {'start': '244.720', 'end': '249.360', 'text': 'and smart planning helps make it happen. Keep\xa0\nwatching for more marketing tips leading to'}, {'start': '249.360', 'end': '253.906', 'text': 'more conversions or contact me if you want me\xa0\nto look into your marketing strategy for you.'}]