What to know about World and its identity verification system
NBC Bay Area
[{'start': '0.000', 'end': '4.640', 'text': 'A Bay Area tech startup is getting a lot'}, {'start': '1.920', 'end': '6.160', 'text': 'of attention or more specifically looks'}, {'start': '4.640', 'end': '9.200', 'text': 'because of what it wants from its'}, {'start': '6.160', 'end': '10.880', 'text': 'customers. A retina scan. Now this is a'}, {'start': '9.200', 'end': '12.960', 'text': 'lot about privacy and our business and'}, {'start': '10.880', 'end': '15.200', 'text': 'tech reporter Scott Budman got a first'}, {'start': '12.960', 'end': '17.279', 'text': 'look today. Little wary on this one.'}, {'start': '15.200', 'end': '19.760', 'text': 'Yeah, Jessica. The company calls itself'}, {'start': '17.279', 'end': '22.240', 'text': 'world. It is all about getting looks as'}, {'start': '19.760', 'end': '24.720', 'text': 'in you look into a machine. It scans'}, {'start': '22.240', 'end': '27.599', 'text': 'your eyes. Very minority report here.'}, {'start': '24.720', 'end': '30.800', 'text': "The goal is to prove that you're a human"}, {'start': '27.599', 'end': '33.360', 'text': 'and not an AI bot.'}, {'start': '30.800', 'end': '36.960', 'text': "The buzz around Union Square's newest"}, {'start': '33.360', 'end': '40.879', 'text': 'outlet is all about tech, privacy, and'}, {'start': '36.960', 'end': '43.520', 'text': 'AI. San Francisco has been known as the'}, {'start': '40.879', 'end': '46.079', 'text': "capital of AI. It's the San Francisco"}, {'start': '43.520', 'end': '48.239', 'text': 'flagship for a startup called World,'}, {'start': '46.079', 'end': '51.440', 'text': 'which makes an identity verification'}, {'start': '48.239', 'end': '54.239', 'text': 'system called the Orb, a round machine'}, {'start': '51.440', 'end': '57.360', 'text': 'that scans your retinas, and then it'}, {'start': '54.239', 'end': '60.879', 'text': 'snaps a picture of your eyes, which then'}, {'start': '57.360', 'end': '64.400', 'text': 'creates an anonymous numeric code to'}, {'start': '60.879', 'end': '67.439', 'text': "prove you're human, not AI. World was"}, {'start': '64.400', 'end': '70.640', 'text': 'co-founded by Sam Alman, the CEO of San'}, {'start': '67.439', 'end': '72.960', 'text': 'Francisco based Open AI, one of the'}, {'start': '70.640', 'end': '76.080', 'text': 'companies many blame for blurring the'}, {'start': '72.960', 'end': '80.560', 'text': "line between what's humanmade and what's"}, {'start': '76.080', 'end': '83.759', 'text': 'robot generated. In this new era, we as'}, {'start': '80.560', 'end': '86.479', 'text': 'human beings will need to know what is'}, {'start': '83.759', 'end': '89.840', 'text': 'real and what is not. That we may'}, {'start': '86.479', 'end': '92.479', 'text': 'actually have to prove our humanness.'}, {'start': '89.840', 'end': '95.280', 'text': 'But proving your humanity in this way'}, {'start': '92.479', 'end': '97.520', 'text': "comes with privacy concerns. It's true"}, {'start': '95.280', 'end': '100.640', 'text': 'that we do need solutions increasingly'}, {'start': '97.520', 'end': '104.360', 'text': 'to be able to distinguish humans from'}, {'start': '100.640', 'end': '107.119', 'text': 'fake AI generated uh creations on the'}, {'start': '104.360', 'end': '108.960', 'text': 'internet. But as with everything else,'}, {'start': '107.119', 'end': '110.880', 'text': 'whether this is the right solution'}, {'start': '108.960', 'end': '112.720', 'text': 'depends a lot in part on whether you'}, {'start': '110.880', 'end': '115.759', 'text': 'trust the company and the people behind'}, {'start': '112.720', 'end': '118.880', 'text': 'it. And at this early stage, World is a'}, {'start': '115.759', 'end': '120.960', 'text': "company we don't know much about. Now,"}, {'start': '118.880', 'end': '122.640', 'text': 'what we do know is that Whirl tells us'}, {'start': '120.960', 'end': '124.799', 'text': 'your data will be encrypted, so the'}, {'start': '122.640', 'end': '127.040', 'text': "company won't keep it. You'll be given a"}, {'start': '124.799', 'end': '129.360', 'text': "code to keep on the company's phone app"}, {'start': '127.040', 'end': '132.160', 'text': 'for you to use. The company says it has'}, {'start': '129.360', 'end': '134.000', 'text': 'deals with Visa for a credit card and'}, {'start': '132.160', 'end': '135.599', 'text': 'with some dating sites to make sure the'}, {'start': '134.000', 'end': '139.440', 'text': "person you're meeting online is actually"}, {'start': '135.599', 'end': '141.120', 'text': 'a person and not a bot. Jessica, stay'}, {'start': '139.440', 'end': '143.360', 'text': 'tuned. Interesting. All right. Thank'}, {'start': '141.120', 'end': '143.360', 'text': 'you.'}]