Tagatose, a Healthy Sugar Substitute, with Ed Rogers, CEO at Bonumose
LUXHAMMER
[{'start': '1.460', 'end': '4.880', 'text': '[Applause]'}, {'start': '1.700', 'end': '5.640', 'text': '[Music]'}, {'start': '4.880', 'end': '14.040', 'text': '[Applause]'}, {'start': '5.640', 'end': '18.040', 'text': '[Music]'}, {'start': '14.040', 'end': '18.040', 'text': 'Heat. Heat.'}, {'start': '21.950', 'end': '25.010', 'text': '[Music]'}, {'start': '28.240', 'end': '32.640', 'text': '[Music]'}, {'start': '30.080', 'end': '34.559', 'text': 'Welcome to a healthier, happier you, the'}, {'start': '32.640', 'end': '36.880', 'text': "people working to make it happen. I'm"}, {'start': '34.559', 'end': '38.239', 'text': 'Evan J. Charlton from Luxammer, where we'}, {'start': '36.880', 'end': '40.000', 'text': 'help food, beverage, health, and'}, {'start': '38.239', 'end': '43.120', 'text': 'wellness and personal care companies'}, {'start': '40.000', 'end': '45.399', 'text': "grow. Today, I'm joined by Ed Rogers,"}, {'start': '43.120', 'end': '48.160', 'text': 'CEO of Bonamos, a company'}, {'start': '45.399', 'end': '50.320', 'text': 'revolutionizing the natural sweetener'}, {'start': '48.160', 'end': '52.239', 'text': 'industry. Ed, thanks for being here.'}, {'start': '50.320', 'end': '53.600', 'text': 'Thank you Evan for being interested in'}, {'start': '52.239', 'end': '55.520', 'text': "what we're doing and look forward to"}, {'start': '53.600', 'end': '58.800', 'text': "talking. So for our listeners who aren't"}, {'start': '55.520', 'end': '61.760', 'text': 'familiar, what exactly is tagatus? Sure.'}, {'start': '58.800', 'end': '64.320', 'text': 'So tagatose is a sweet plant material.'}, {'start': '61.760', 'end': '65.840', 'text': 'It occurs in nature in very tiny'}, {'start': '64.320', 'end': '68.560', 'text': "quantities, but it's found in some"}, {'start': '65.840', 'end': '71.240', 'text': 'fruits like apples and pineapples and'}, {'start': '68.560', 'end': '73.280', 'text': "some grains. It's called a rare"}, {'start': '71.240', 'end': '75.920', 'text': "monossaccharide because it's it's very"}, {'start': '73.280', 'end': '78.000', 'text': "very rare and um and yet it's got a"}, {'start': '75.920', 'end': '81.040', 'text': "sweetness that's very desirable. It's so"}, {'start': '78.000', 'end': '83.600', 'text': 'rare that it cannot be harvested, but it'}, {'start': '81.040', 'end': '85.680', 'text': 'can be made from other materials and'}, {'start': '83.600', 'end': '88.280', 'text': "it's been on the market for probably 30"}, {'start': '85.680', 'end': '91.280', 'text': 'years or so. It was originally made from'}, {'start': '88.280', 'end': '93.759', 'text': "lactose, so from milk sugar. But that's"}, {'start': '91.280', 'end': '95.680', 'text': 'a bit of a complicated process. And I'}, {'start': '93.759', 'end': '97.280', 'text': "don't mean to demean anybody else's"}, {'start': '95.680', 'end': '99.119', 'text': "technologies, but it's a it's a kind of"}, {'start': '97.280', 'end': '102.079', 'text': 'a complicated process that results in a'}, {'start': '99.119', 'end': '104.799', 'text': 'high cost. And my co-founder developed a'}, {'start': '102.079', 'end': '107.439', 'text': 'way of making tagatose from abundant'}, {'start': '104.799', 'end': '109.520', 'text': 'plant material starch that allows for it'}, {'start': '107.439', 'end': '112.960', 'text': 'to be made in high purities and high'}, {'start': '109.520', 'end': '115.360', 'text': 'conversion rates and at low cost. Um so'}, {'start': '112.960', 'end': '116.720', 'text': "tagos is a sugar alternative and I'll"}, {'start': '115.360', 'end': '119.200', 'text': 'talk some more about you know some of'}, {'start': '116.720', 'end': '121.759', 'text': 'the aspects of it. What led Bonmos to'}, {'start': '119.200', 'end': '123.200', 'text': 'focus on tactose production? Yeah. So'}, {'start': '121.759', 'end': '124.799', 'text': "I'll tell you a little I guess the"}, {'start': '123.200', 'end': '126.799', 'text': 'reason is is because of the attractive'}, {'start': '124.799', 'end': '128.520', 'text': 'attributes of Tagatos.'}, {'start': '126.799', 'end': '131.120', 'text': 'But and it was a little bit of'}, {'start': '128.520', 'end': '133.120', 'text': 'serendipity but my co-founder Dr. Daniel'}, {'start': '131.120', 'end': '135.680', 'text': 'Witchki who is the inventor of our'}, {'start': '133.120', 'end': '138.000', 'text': 'process had some specialized knowledge'}, {'start': '135.680', 'end': '140.959', 'text': 'about enzymes that would allow for'}, {'start': '138.000', 'end': '143.520', 'text': 'tagatos to be made at large scale. And'}, {'start': '140.959', 'end': '145.599', 'text': 'his technology is a unique way of using'}, {'start': '143.520', 'end': '148.080', 'text': 'enzymes. Enzymes are something that are'}, {'start': '145.599', 'end': '150.000', 'text': 'common in food, cheese, many other'}, {'start': '148.080', 'end': '151.680', 'text': "things. Sometimes they're eaten and"}, {'start': '150.000', 'end': '153.280', 'text': "sometimes they're used to make food that"}, {'start': '151.680', 'end': '154.879', 'text': "is eaten. They're in your mouth. They're"}, {'start': '153.280', 'end': '157.440', 'text': 'all over the place. Enzymes when it'}, {'start': '154.879', 'end': '160.080', 'text': 'comes to food production typically are'}, {'start': '157.440', 'end': '162.000', 'text': 'used pretty inefficiently. But Dan was'}, {'start': '160.080', 'end': '164.080', 'text': 'able to combine enzymes in a way that'}, {'start': '162.000', 'end': '166.560', 'text': "allow for them to it's almost like"}, {'start': '164.080', 'end': '169.120', 'text': 'overcoming gravity the way that they can'}, {'start': '166.560', 'end': '170.640', 'text': 'be used. They allow for much much higher'}, {'start': '169.120', 'end': '172.800', 'text': 'conversion yield. So a much more'}, {'start': '170.640', 'end': '174.720', 'text': 'efficient process that combined with the'}, {'start': '172.800', 'end': '177.440', 'text': 'fact that Tagatos has such attractive'}, {'start': '174.720', 'end': '180.080', 'text': 'features had a spoken on Tagatos. Now,'}, {'start': '177.440', 'end': '182.720', 'text': 'it just so happens that what he invented'}, {'start': '180.080', 'end': '184.879', 'text': 'can be extended to make other things.'}, {'start': '182.720', 'end': '187.040', 'text': 'But of all the things that it can be'}, {'start': '184.879', 'end': '190.480', 'text': 'used to make, Tagatos has the most'}, {'start': '187.040', 'end': '192.480', 'text': 'opportunity for positively affecting'}, {'start': '190.480', 'end': '195.120', 'text': 'public health and being a commercial'}, {'start': '192.480', 'end': '197.200', 'text': 'opportunity for us as well as for our'}, {'start': '195.120', 'end': '199.680', 'text': "value chain partners. And again, I'll go"}, {'start': '197.200', 'end': '201.519', 'text': 'into some more about why Tagatos is'}, {'start': '199.680', 'end': '203.120', 'text': "great or why we think it's great. But"}, {'start': '201.519', 'end': '205.360', 'text': 'you may have learned already from this'}, {'start': '203.120', 'end': '207.360', 'text': 'very short interview that I can drone'}, {'start': '205.360', 'end': '209.440', 'text': 'and I want to give uh you a chance to'}, {'start': '207.360', 'end': '211.920', 'text': 'ask questions and not just uh go on and'}, {'start': '209.440', 'end': '214.640', 'text': 'on and on. No, I love it. I I love'}, {'start': '211.920', 'end': '216.879', 'text': "hearing all about it. So, I'm curious."}, {'start': '214.640', 'end': '219.440', 'text': 'How does your enzyatic process make'}, {'start': '216.879', 'end': '221.200', 'text': 'tagos production more cost effective?'}, {'start': '219.440', 'end': '223.120', 'text': 'Yeah. All right. So, this is going to'}, {'start': '221.200', 'end': '225.519', 'text': 'get kind of complicated, but happy to go'}, {'start': '223.120', 'end': '228.480', 'text': 'into it. The way that tagos was made in'}, {'start': '225.519', 'end': '232.480', 'text': 'the past is that lactose could be taken'}, {'start': '228.480', 'end': '236.000', 'text': "from whey. U H E Y and it's in whey but"}, {'start': '232.480', 'end': '238.319', 'text': "weey it's in there in an impure form. So"}, {'start': '236.000', 'end': '241.599', 'text': 'once the lactose was purified out of the'}, {'start': '238.319', 'end': '244.640', 'text': 'way the lactose could be split into two'}, {'start': '241.599', 'end': '246.879', 'text': 'molecules. One called glucose which is a'}, {'start': '244.640', 'end': '249.680', 'text': 'fairly common type of sugar and the'}, {'start': '246.879', 'end': '253.680', 'text': 'other called galactose. Lactose can be'}, {'start': '249.680', 'end': '255.840', 'text': 'converted to tagose using an enzyme. Um,'}, {'start': '253.680', 'end': '259.359', 'text': 'but that conversion yield is typically'}, {'start': '255.840', 'end': '260.959', 'text': 'pretty low, like 40% conversion, and'}, {'start': '259.359', 'end': '263.600', 'text': "it's because of the way that enzymes"}, {'start': '260.959', 'end': '265.360', 'text': 'typically work. So, if you trace it all'}, {'start': '263.600', 'end': '268.320', 'text': 'the way back to the beginning lactose,'}, {'start': '265.360', 'end': '271.120', 'text': "you're only getting about 20% yield tops"}, {'start': '268.320', 'end': '273.120', 'text': 'from the lactose. Um, and the lactose,'}, {'start': '271.120', 'end': '274.880', 'text': "like I said, it's a it's found in whey,"}, {'start': '273.120', 'end': '276.479', 'text': 'but you have to purify it out of the'}, {'start': '274.880', 'end': '278.400', 'text': "way. What makes Dan's invention"}, {'start': '276.479', 'end': '279.919', 'text': 'different is that so compared to the way'}, {'start': '278.400', 'end': '282.080', 'text': 'enzymes are typically used like in the'}, {'start': '279.919', 'end': '284.479', 'text': "galactose to tagose process there's an"}, {'start': '282.080', 'end': '287.199', 'text': 'enzyme that will convert galactose to'}, {'start': '284.479', 'end': '289.280', 'text': "tagose but it's a reversible reaction it"}, {'start': '287.199', 'end': '291.840', 'text': "also goes the other way it'll create"}, {'start': '289.280', 'end': '293.919', 'text': 'tagose from galactose and so it reaches'}, {'start': '291.840', 'end': '297.040', 'text': "a balance and it's it's a balance that"}, {'start': '293.919', 'end': '299.360', 'text': "slightly favors gullactose and so that's"}, {'start': '297.040', 'end': '302.080', 'text': 'why you only get about 40% yield.'}, {'start': '299.360', 'end': '304.400', 'text': 'Another example of way enzymes are used'}, {'start': '302.080', 'end': '306.720', 'text': 'similar to that are when high fructose'}, {'start': '304.400', 'end': '308.960', 'text': 'corn syrup is made. Glucose is converted'}, {'start': '306.720', 'end': '311.120', 'text': 'to fructose. But that enzyme that does'}, {'start': '308.960', 'end': '312.639', 'text': 'that conversion also goes the other'}, {'start': '311.120', 'end': '314.479', 'text': 'direction and converts fructose to'}, {'start': '312.639', 'end': '317.120', 'text': 'glucose. So it reaches a balance. And'}, {'start': '314.479', 'end': '319.039', 'text': "again, it's about a 40% conversion. And"}, {'start': '317.120', 'end': '321.039', 'text': "and it's because they those are"}, {'start': '319.039', 'end': '323.039', 'text': "reactions that go both ways. They're"}, {'start': '321.039', 'end': '325.680', 'text': 'reversible reactions. And this is where'}, {'start': '323.039', 'end': '328.160', 'text': "Dan's breakthrough comes in where he was"}, {'start': '325.680', 'end': '330.160', 'text': 'able to combine several enzymes. So not'}, {'start': '328.160', 'end': '332.800', 'text': 'just a single enzyme but combine enzymes'}, {'start': '330.160', 'end': '335.280', 'text': 'in a way that creates an irreversible'}, {'start': '332.800', 'end': '337.919', 'text': 'enzyatic reaction. So when we start with'}, {'start': '335.280', 'end': '340.160', 'text': "the starch and it's not exactly starch"}, {'start': '337.919', 'end': '341.919', 'text': "it's it's a but just for for ease of"}, {'start': '340.160', 'end': '344.560', 'text': "description we'll we'll say starch and"}, {'start': '341.919', 'end': '346.479', 'text': 'it it can come from corn, wheat, potato,'}, {'start': '344.560', 'end': '349.759', 'text': 'many other things. When we apply our'}, {'start': '346.479', 'end': '352.479', 'text': 'enzymes we get almost 90% conversion. So'}, {'start': '349.759', 'end': '354.960', 'text': 'we get about 85% conversion or higher.'}, {'start': '352.479', 'end': '357.840', 'text': 'So double what you normally see because'}, {'start': '354.960', 'end': '360.800', 'text': "it's an irreversible enzyatic reaction."}, {'start': '357.840', 'end': '363.440', 'text': "So it's like imagine if I poured water"}, {'start': '360.800', 'end': '364.960', 'text': 'on this table here and give me a minute.'}, {'start': '363.440', 'end': '366.479', 'text': 'I probably will spill water on this'}, {'start': '364.960', 'end': '368.080', 'text': 'table. But if I were to pour water on'}, {'start': '366.479', 'end': '370.080', 'text': 'this table, it would just sort of go'}, {'start': '368.080', 'end': '371.600', 'text': 'across the surface. All right? But if it'}, {'start': '370.080', 'end': '373.440', 'text': "drips over the edge, it's not going to"}, {'start': '371.600', 'end': '375.280', 'text': 'come back up to the top of the table.'}, {'start': '373.440', 'end': '377.280', 'text': "And that's the way our enzyme reaction"}, {'start': '375.280', 'end': '380.080', 'text': 'works. Once it goes over the edge to'}, {'start': '377.280', 'end': '382.240', 'text': "tagos, it doesn't go back to, in that"}, {'start': '380.080', 'end': '384.319', 'text': "case, the water. So that's what's really"}, {'start': '382.240', 'end': '385.440', 'text': "unique about his invention. That's the"}, {'start': '384.319', 'end': '387.520', 'text': "first thing that's unique about his"}, {'start': '385.440', 'end': '391.680', 'text': 'invention. And the second thing is that'}, {'start': '387.520', 'end': '393.520', 'text': 'it can be um it can be deployed in the'}, {'start': '391.680', 'end': '396.960', 'text': 'same type of equipment that is used'}, {'start': '393.520', 'end': '399.919', 'text': 'today to make sweeteners at enormous'}, {'start': '396.960', 'end': '402.240', 'text': 'bulk scales without having to create new'}, {'start': '399.919', 'end': '404.639', 'text': 'equipment and new plants. his invention'}, {'start': '402.240', 'end': '407.440', 'text': 'can plug into existing facilities in a'}, {'start': '404.639', 'end': '410.080', 'text': 'way to make tagatos from cheap starting'}, {'start': '407.440', 'end': '412.080', 'text': 'materials um to make something that is'}, {'start': '410.080', 'end': '414.800', 'text': 'truly good for people and that people'}, {'start': '412.080', 'end': '417.199', 'text': 'would will love to eat. So what makes'}, {'start': '414.800', 'end': '419.440', 'text': 'Tagatos unique compared to other sugar'}, {'start': '417.199', 'end': '420.880', 'text': "alternatives? Yeah. And and I so I'm"}, {'start': '419.440', 'end': '422.479', 'text': 'going to talk about the positives of'}, {'start': '420.880', 'end': '424.639', 'text': "Tagatos. I'll also talk about the"}, {'start': '422.479', 'end': '426.880', 'text': "positives of sugar itself. I don't mean"}, {'start': '424.639', 'end': '428.240', 'text': 'to undermine other sweeteners because'}, {'start': '426.880', 'end': '430.080', 'text': "there's a lot of great ones that are out"}, {'start': '428.240', 'end': '432.800', 'text': 'there. And frankly, when it comes to'}, {'start': '430.080', 'end': '434.639', 'text': 'sugar reduction, the the need is great,'}, {'start': '432.800', 'end': '436.880', 'text': 'the opportunity is great, and there will'}, {'start': '434.639', 'end': '440.000', 'text': 'be a lot of winners. But we think and'}, {'start': '436.880', 'end': '442.240', 'text': 'and others in the field think that tagos'}, {'start': '440.000', 'end': '444.720', 'text': 'has a chance to be among the biggest of'}, {'start': '442.240', 'end': '446.639', 'text': 'winners because of how closely it mimics'}, {'start': '444.720', 'end': '449.120', 'text': "sugar. So, let's talk about sugar. You"}, {'start': '446.639', 'end': '451.599', 'text': "know, sugar, it provides sweetness. It's"}, {'start': '449.120', 'end': '453.840', 'text': 'naturally occurring from plants. It um'}, {'start': '451.599', 'end': '455.520', 'text': "it's abundant and it's cheap. And it"}, {'start': '453.840', 'end': '458.479', 'text': 'does more than provide sweetness. It'}, {'start': '455.520', 'end': '460.240', 'text': 'also provides bulk to food. So imagine'}, {'start': '458.479', 'end': '462.880', 'text': "you know making cookies there's the"}, {'start': '460.240', 'end': '465.120', 'text': 'structure of the cookies largely comes'}, {'start': '462.880', 'end': '467.680', 'text': 'from the sugar. Same thing with candies'}, {'start': '465.120', 'end': '470.880', 'text': 'in beverages sugar provides a nice mouth'}, {'start': '467.680', 'end': '472.720', 'text': 'feel. Sugar in ice creams helps depress'}, {'start': '470.880', 'end': '475.280', 'text': 'the freezing point so you have creamy'}, {'start': '472.720', 'end': '478.160', 'text': 'ice cream. Sugar has antimicrobial'}, {'start': '475.280', 'end': '480.000', 'text': 'properties. It helps reduce it does'}, {'start': '478.160', 'end': '482.560', 'text': 'something called reducing water activity'}, {'start': '480.000', 'end': '484.319', 'text': 'which leads to longer shelf life. So'}, {'start': '482.560', 'end': '487.039', 'text': 'sugar, you know, sugar has been used for'}, {'start': '484.319', 'end': '489.039', 'text': 'generations on um on preserving food.'}, {'start': '487.039', 'end': '491.840', 'text': "And so sugar is a great thing. It's it's"}, {'start': '489.039', 'end': '493.599', 'text': 'more than just sweet. Problem is excess'}, {'start': '491.840', 'end': '495.520', 'text': 'consumption of sugar. And when I say'}, {'start': '493.599', 'end': '497.599', 'text': "sugar, I'm typically I'm usually talking"}, {'start': '495.520', 'end': '499.840', 'text': 'about sucrose, you know, cane sugar,'}, {'start': '497.599', 'end': '501.840', 'text': 'beet sugar, that type of thing. There'}, {'start': '499.840', 'end': '503.520', 'text': 'are are many other sugars like high'}, {'start': '501.840', 'end': '505.840', 'text': 'fructose corn syrup and glucose and'}, {'start': '503.520', 'end': '508.319', 'text': 'fructose. But these things when consumed'}, {'start': '505.840', 'end': '511.280', 'text': 'in excess have been linked to a variety'}, {'start': '508.319', 'end': '514.080', 'text': 'of health problems. obesity, diabetes,'}, {'start': '511.280', 'end': '516.159', 'text': 'tooth decay, poor gut health, all sorts'}, {'start': '514.080', 'end': '517.839', 'text': 'of things, inflammation, many other'}, {'start': '516.159', 'end': '519.680', 'text': "things. And I'm not saying it's only"}, {'start': '517.839', 'end': '521.599', 'text': "caused by sugar, but there's a linkage"}, {'start': '519.680', 'end': '524.159', 'text': "there. So, here's why Tagados is great."}, {'start': '521.599', 'end': '526.720', 'text': 'Tagose, first of all, is good for you.'}, {'start': '524.159', 'end': '529.440', 'text': "It's not that it's just removing the"}, {'start': '526.720', 'end': '531.440', 'text': 'negatives associated with sugar, but it'}, {'start': '529.440', 'end': '533.040', 'text': 'contributes positive health benefits.'}, {'start': '531.440', 'end': '534.880', 'text': 'Now, I should say some of these'}, {'start': '533.040', 'end': '537.680', 'text': 'statements, even though they are true,'}, {'start': '534.880', 'end': '539.440', 'text': 'are not necessarily approved by the FDA,'}, {'start': '537.680', 'end': '541.920', 'text': 'which is a great oddity in our'}, {'start': '539.440', 'end': '544.640', 'text': 'regulatory scheme that companies like'}, {'start': '541.920', 'end': '546.480', 'text': "mine can't say are disallowed from"}, {'start': '544.640', 'end': '548.000', 'text': 'saying truthful statements about their'}, {'start': '546.480', 'end': '550.480', 'text': "products. So, you know, there's a first"}, {'start': '548.000', 'end': '551.839', 'text': 'amendment issue here, but Tagatos is a'}, {'start': '550.480', 'end': '553.839', 'text': "prebiotic. And by the way, there's"}, {'start': '551.839', 'end': '556.000', 'text': 'documentation for all this. Tagos acts'}, {'start': '553.839', 'end': '558.160', 'text': 'like dietary fiber. So, it goes into the'}, {'start': '556.000', 'end': '560.080', 'text': 'large intestine. It it large it mostly'}, {'start': '558.160', 'end': '561.920', 'text': "bypasses the small intestine so it's not"}, {'start': '560.080', 'end': '563.920', 'text': 'absorbed into the bloodstream. It goes'}, {'start': '561.920', 'end': '566.640', 'text': 'to the large intestine where it feeds'}, {'start': '563.920', 'end': '568.000', 'text': 'the the microbiota the microbes that are'}, {'start': '566.640', 'end': '570.080', 'text': 'in your large intestine that are'}, {'start': '568.000', 'end': '571.920', 'text': 'beneficial for health. Those produce'}, {'start': '570.080', 'end': '573.680', 'text': 'things called short- chain fatty acids'}, {'start': '571.920', 'end': '575.920', 'text': 'which are beneficial for health. Gut'}, {'start': '573.680', 'end': '577.200', 'text': 'health is important to immunity. So'}, {'start': '575.920', 'end': '579.519', 'text': "there's all these things that are going"}, {'start': '577.200', 'end': '582.560', 'text': 'on in the gut that are so so important'}, {'start': '579.519', 'end': '584.959', 'text': 'that fiber benefits and tiger tigers'}, {'start': '582.560', 'end': '587.360', 'text': 'benefits just the way fiber benefits.'}, {'start': '584.959', 'end': '589.040', 'text': 'Now this this will be brought up again'}, {'start': '587.360', 'end': '592.320', 'text': 'when we talk about the labeling. Tacados'}, {'start': '589.040', 'end': '595.440', 'text': "also is low glycemic. So it's a glycemic"}, {'start': '592.320', 'end': '597.839', 'text': 'index of three on a scale of 1 to 100.'}, {'start': '595.440', 'end': '601.040', 'text': 'Glucose being 100, sugar being around'}, {'start': '597.839', 'end': '603.120', 'text': '70. And so it will not spike blood sugar'}, {'start': '601.040', 'end': '604.959', 'text': 'levels. It will not spike insulin. It'}, {'start': '603.120', 'end': '607.279', 'text': 'actually has the effect of moderating'}, {'start': '604.959', 'end': '610.560', 'text': 'these levels and even inhibiting the'}, {'start': '607.279', 'end': '612.480', 'text': 'effect of other high glycemic foods. So'}, {'start': '610.560', 'end': '614.000', 'text': "it's got that benefit. So safe for"}, {'start': '612.480', 'end': '615.680', 'text': 'diabetics but also safe for everybody'}, {'start': '614.000', 'end': '617.680', 'text': 'else. that wants to manage their blood'}, {'start': '615.680', 'end': '618.959', 'text': 'sugar, including me. Um, and by the way,'}, {'start': '617.680', 'end': '621.040', 'text': "I'm speaking as somebody who loves"}, {'start': '618.959', 'end': '622.320', 'text': 'sugar. I I I hate it, but I love it.'}, {'start': '621.040', 'end': '624.079', 'text': "With most people, it's probably a"}, {'start': '622.320', 'end': '626.160', 'text': 'lovehate relationship. With Tagatos,'}, {'start': '624.079', 'end': '628.240', 'text': "it's all love. Um, other thing about"}, {'start': '626.160', 'end': '630.800', 'text': "Tagatos is that it's low calorie. So,"}, {'start': '628.240', 'end': '633.519', 'text': "it's got about a little over a third of"}, {'start': '630.800', 'end': '635.040', 'text': 'the calories of of sugar, regular sugar.'}, {'start': '633.519', 'end': '637.600', 'text': 'One and a half calories per gram'}, {'start': '635.040', 'end': '638.880', 'text': 'compared to four for sugar. Lastly, that'}, {'start': '637.600', 'end': '641.519', 'text': "I'll mention, there's actually a lot"}, {'start': '638.880', 'end': '642.959', 'text': "more. Teachos is safe for teeth. It's"}, {'start': '641.519', 'end': '644.560', 'text': "not only safe, it's actually good for"}, {'start': '642.959', 'end': '646.399', 'text': 'teeth. It breaks up dental plaque.'}, {'start': '644.560', 'end': '649.200', 'text': "There's an interesting study from Japan"}, {'start': '646.399', 'end': '652.160', 'text': 'that showed that tagatose was found in'}, {'start': '649.200', 'end': '654.320', 'text': 'the saliva of people with good oral'}, {'start': '652.160', 'end': '655.839', 'text': 'health, not because they had consumed'}, {'start': '654.320', 'end': '658.560', 'text': 'tagatose. It was just something'}, {'start': '655.839', 'end': '660.440', 'text': 'naturally in their saliva. So, it has'}, {'start': '658.560', 'end': '662.640', 'text': 'this beneficial effect for the oral'}, {'start': '660.440', 'end': '664.720', 'text': "microbiome. Now, we're we're not going"}, {'start': '662.640', 'end': '667.120', 'text': 'to market tagose as, you know, the'}, {'start': '664.720', 'end': '669.040', 'text': "sweetener made from spit um because it's"}, {'start': '667.120', 'end': '670.959', 'text': "not made from spit. But you know, I'm"}, {'start': '669.040', 'end': '673.120', 'text': "just my point is that it's got these"}, {'start': '670.959', 'end': '674.640', 'text': 'naturally inherently good properties.'}, {'start': '673.120', 'end': '676.800', 'text': 'All this is documented over the course'}, {'start': '674.640', 'end': '678.959', 'text': 'of about 30 years. So tagos has these'}, {'start': '676.800', 'end': '681.920', 'text': 'health properties. Meanwhile, it has the'}, {'start': '678.959', 'end': '684.079', 'text': "sweetness of regular sugar. It's 92% as"}, {'start': '681.920', 'end': '685.440', 'text': "sweet. So it's you wouldn't be able to"}, {'start': '684.079', 'end': '687.360', 'text': 'tell the difference. In fact, some'}, {'start': '685.440', 'end': '689.600', 'text': 'people who are sensitive to sweetness'}, {'start': '687.360', 'end': '691.839', 'text': "have told us it's actually got a better"}, {'start': '689.600', 'end': '694.320', 'text': "sweetness because it's not too sweet and"}, {'start': '691.839', 'end': '696.160', 'text': 'sugar to them is too sweet. So Tagados'}, {'start': '694.320', 'end': '699.519', 'text': 'has got a very desirable sweetness, a'}, {'start': '696.160', 'end': '701.920', 'text': 'very desirable flavor. So, it it um it'}, {'start': '699.519', 'end': '703.519', 'text': "doesn't have bitter notes or or off"}, {'start': '701.920', 'end': '706.079', 'text': 'flavors or anything like that. By the'}, {'start': '703.519', 'end': '708.000', 'text': 'way, it also caramelizes and it creates'}, {'start': '706.079', 'end': '709.760', 'text': 'interesting flavors when used in cooked'}, {'start': '708.000', 'end': '711.600', 'text': "food. On the sweetness level, there's"}, {'start': '709.760', 'end': '713.839', 'text': 'some great sweeteners out there that are'}, {'start': '711.600', 'end': '715.760', 'text': 'called high potency sweeteners, stevia,'}, {'start': '713.839', 'end': '718.320', 'text': 'monk fruit, and some of the the fake'}, {'start': '715.760', 'end': '720.560', 'text': 'ones. These have a a really good place,'}, {'start': '718.320', 'end': '722.320', 'text': "particularly in beverages, but there's"}, {'start': '720.560', 'end': '724.399', 'text': 'two shortcomings with them. One is'}, {'start': '722.320', 'end': '726.399', 'text': "they're super super sweet, sometimes"}, {'start': '724.399', 'end': '729.279', 'text': 'thousands of times sweeter than sugar,'}, {'start': '726.399', 'end': '731.519', 'text': 'and therefore they usually require some'}, {'start': '729.279', 'end': '734.240', 'text': 'sort of additional ingredient to match'}, {'start': '731.519', 'end': '736.079', 'text': 'the bulking properties of sugar. Imagine'}, {'start': '734.240', 'end': '738.079', 'text': 'baking a a batch of cookies that'}, {'start': '736.079', 'end': '740.000', 'text': 'required a cup of sugar. Well, you use'}, {'start': '738.079', 'end': '741.519', 'text': "a/4 teaspoon of stevia. It's not going"}, {'start': '740.000', 'end': '743.680', 'text': "to turn out right. So, that's that's one"}, {'start': '741.519', 'end': '746.000', 'text': 'thing. And then the other thing is that'}, {'start': '743.680', 'end': '748.160', 'text': "sometimes the sweetness, it's called the"}, {'start': '746.000', 'end': '750.800', 'text': 'sweetness curve. the way sweetness comes'}, {'start': '748.160', 'end': '753.200', 'text': 'on and and lingers, it can create maybe'}, {'start': '750.800', 'end': '754.880', 'text': 'some undesirable flavors. Tados does not'}, {'start': '753.200', 'end': '756.880', 'text': 'have those shortcomings. And in fact,'}, {'start': '754.880', 'end': '758.720', 'text': 'Tados blends really well with these'}, {'start': '756.880', 'end': '761.440', 'text': 'high-intensity sweeteners to kind of'}, {'start': '758.720', 'end': '763.120', 'text': 'even out those issues. So, Tagados can'}, {'start': '761.440', 'end': '765.760', 'text': 'be used for the bulking material for'}, {'start': '763.120', 'end': '768.160', 'text': 'other sweeteners. It can make stevia and'}, {'start': '765.760', 'end': '769.839', 'text': 'other ones taste better. And so in'}, {'start': '768.160', 'end': '772.160', 'text': "beverages in particular, it's really"}, {'start': '769.839', 'end': '773.760', 'text': 'interesting to think about using a'}, {'start': '772.160', 'end': '776.000', 'text': 'high-intensity sweetener like maybe a'}, {'start': '773.760', 'end': '779.200', 'text': 'sweet protein also, not just stevia and'}, {'start': '776.000', 'end': '781.440', 'text': 'monk fruit and tagose achieve 100% sugar'}, {'start': '779.200', 'end': '784.880', 'text': 'reduction, achieve the the fiberlike'}, {'start': '781.440', 'end': '786.800', 'text': 'benefits of tagatose. Um, so you got the'}, {'start': '784.880', 'end': '788.639', 'text': 'taste, the flavor, and you got the'}, {'start': '786.800', 'end': '790.560', 'text': 'functionality, the the the bulking'}, {'start': '788.639', 'end': '792.880', 'text': 'properties of tagatose. So you have the'}, {'start': '790.560', 'end': '795.600', 'text': 'health without sacrificing taste or'}, {'start': '792.880', 'end': '797.839', 'text': 'texture. And with our process, our cost'}, {'start': '795.600', 'end': '799.920', 'text': 'is is competitive compared to other'}, {'start': '797.839', 'end': '802.079', 'text': "sugar alternatives. That's great. That's"}, {'start': '799.920', 'end': '803.920', 'text': 'pretty amazing. So, what key'}, {'start': '802.079', 'end': '805.839', 'text': 'partnerships have you developed to scale'}, {'start': '803.920', 'end': '807.680', 'text': 'production? Yeah. And by the way, all'}, {'start': '805.839', 'end': '810.079', 'text': 'those things I said about Tagatos are'}, {'start': '807.680', 'end': '812.399', 'text': 'true even when made from other methods.'}, {'start': '810.079', 'end': '814.720', 'text': "It's just that our method has these"}, {'start': '812.399', 'end': '816.880', 'text': 'special aspects that I mentioned before'}, {'start': '814.720', 'end': '819.440', 'text': 'that allow for it to be scaled up'}, {'start': '816.880', 'end': '822.079', 'text': 'globally without having to reinvent'}, {'start': '819.440', 'end': '825.200', 'text': "value chains or this is a drop in. It's"}, {'start': '822.079', 'end': '827.680', 'text': 'a drop in for producing Tagatosse and'}, {'start': '825.200', 'end': '829.760', 'text': "it's a drop in for using Tagatosse in a"}, {'start': '827.680', 'end': '831.680', 'text': 'food production environment or using at'}, {'start': '829.760', 'end': '833.920', 'text': 'home in your coffee or your oatmeal or'}, {'start': '831.680', 'end': '836.320', 'text': 'you know chocolate chip cookies. So'}, {'start': '833.920', 'end': '838.880', 'text': 'because of these attributes of Tagatos'}, {'start': '836.320', 'end': '840.720', 'text': 'and because of the things that I'}, {'start': '838.880', 'end': '842.399', 'text': "mentioned about our technology, we've"}, {'start': '840.720', 'end': '844.639', 'text': "got some great partnerships we're very"}, {'start': '842.399', 'end': '846.880', 'text': 'uh happy with. The first of which is a'}, {'start': '844.639', 'end': '849.040', 'text': 'little bit counterintuitive is a sugar'}, {'start': '846.880', 'end': '851.199', 'text': 'company. So, the largest cane sugar'}, {'start': '849.040', 'end': '853.199', 'text': 'marketer and refiner in the world is'}, {'start': '851.199', 'end': '855.279', 'text': "called ASR Group. You've never heard of"}, {'start': '853.199', 'end': '856.959', 'text': 'them. You might have heard of CH Sugar'}, {'start': '855.279', 'end': '859.279', 'text': "at your grocery store since you're on"}, {'start': '856.959', 'end': '860.800', 'text': 'the West Coast. Also, Domino Sugar on'}, {'start': '859.279', 'end': '862.639', 'text': 'the East Coast. They also have the'}, {'start': '860.800', 'end': '864.560', 'text': 'number one brand in Canada, the number'}, {'start': '862.639', 'end': '866.800', 'text': 'one brand in the UK, and I think the'}, {'start': '864.560', 'end': '869.120', 'text': 'number one brand in Portugal. Fantastic'}, {'start': '866.800', 'end': '872.240', 'text': 'company. Every one of them is enthused'}, {'start': '869.120', 'end': '874.639', 'text': 'about Tagatos and is putting more effort'}, {'start': '872.240', 'end': '876.480', 'text': 'into the marketing of Tagatos than I'}, {'start': '874.639', 'end': '877.839', 'text': "ever could have hoped for. So, it's"}, {'start': '876.480', 'end': '879.279', 'text': 'counterintuitive because you might'}, {'start': '877.839', 'end': '881.519', 'text': 'think, well, why would a sugar company'}, {'start': '879.279', 'end': '883.040', 'text': 'want something that could replace sugar?'}, {'start': '881.519', 'end': '884.320', 'text': 'I think they first of all, these are'}, {'start': '883.040', 'end': '885.920', 'text': 'good people. Second of all, they'}, {'start': '884.320', 'end': '887.839', 'text': 'recognize that their customers want'}, {'start': '885.920', 'end': '889.920', 'text': 'alternatives and they would like to be'}, {'start': '887.839', 'end': '891.440', 'text': 'involved in supplying those alternatives'}, {'start': '889.920', 'end': '893.600', 'text': "to their customers. So, we've been"}, {'start': '891.440', 'end': '895.440', 'text': 'working with them for a long time. We'}, {'start': '893.600', 'end': '898.160', 'text': 'also have as one of our strategic'}, {'start': '895.440', 'end': '900.160', 'text': 'investors a a Japanese confectionary and'}, {'start': '898.160', 'end': '902.000', 'text': 'food ingredient company that I cannot'}, {'start': '900.160', 'end': '903.680', 'text': "name because they're just very private"}, {'start': '902.000', 'end': '905.199', 'text': "in the way they do business. We're we're"}, {'start': '903.680', 'end': '906.959', 'text': 'very very proud of them. We wish we'}, {'start': '905.199', 'end': '908.800', 'text': "could name them. It's a publicly traded"}, {'start': '906.959', 'end': '910.160', 'text': "company in Japan, but we've been working"}, {'start': '908.800', 'end': '912.000', 'text': "with them actually longer than we've"}, {'start': '910.160', 'end': '913.760', 'text': 'been working with the the sugar company.'}, {'start': '912.000', 'end': '915.360', 'text': 'The Hershey Company is another investor'}, {'start': '913.760', 'end': '916.639', 'text': "of ours. I don't want to put words in"}, {'start': '915.360', 'end': '918.399', 'text': 'their mouth, but you know, you can'}, {'start': '916.639', 'end': '920.399', 'text': 'assume that they must have liked'}, {'start': '918.399', 'end': '922.079', 'text': 'something about Tagatos when they'}, {'start': '920.399', 'end': '923.600', 'text': 'decided to get involved with us. By the'}, {'start': '922.079', 'end': '925.680', 'text': 'way, these are minority investors. They'}, {'start': '923.600', 'end': '927.519', 'text': 'do not control our decisions. They are'}, {'start': '925.680', 'end': '929.760', 'text': 'very good advisers and and very good'}, {'start': '927.519', 'end': '932.079', 'text': 'partners. Simrise is another strategic'}, {'start': '929.760', 'end': '934.959', 'text': 'partner. Now, Simrise is not a household'}, {'start': '932.079', 'end': '937.040', 'text': 'name to you or your viewers, but it is'}, {'start': '934.959', 'end': '938.480', 'text': 'one of the top uh flavor companies in'}, {'start': '937.040', 'end': '940.320', 'text': "the world, and they've known about"}, {'start': '938.480', 'end': '942.399', 'text': 'Tagatos for about 30 years. They got'}, {'start': '940.320', 'end': '944.000', 'text': 'involved really early on when it was'}, {'start': '942.399', 'end': '946.320', 'text': 'starting to be made many, many years'}, {'start': '944.000', 'end': '949.040', 'text': 'ago. They like the fact that it has this'}, {'start': '946.320', 'end': '951.040', 'text': 'great flavor and carries flavor in a'}, {'start': '949.040', 'end': '953.839', 'text': 'really interesting way. So, it can be a'}, {'start': '951.040', 'end': '956.079', 'text': 'carrier for the flavors that they use to'}, {'start': '953.839', 'end': '957.839', 'text': "help foods be more attractive. And I'm"}, {'start': '956.079', 'end': '959.600', 'text': 'not talking about artificial flavors.'}, {'start': '957.839', 'end': '962.320', 'text': "I'm talking about naturally derived"}, {'start': '959.600', 'end': '963.680', 'text': 'flavors. So, um, again, nobody really'}, {'start': '962.320', 'end': '965.920', 'text': "knows about Simrise. It's not a"}, {'start': '963.680', 'end': '967.759', 'text': "household name, but they're in probably"}, {'start': '965.920', 'end': '970.360', 'text': 'products that you that you and your your'}, {'start': '967.759', 'end': '973.519', 'text': 'viewers would want use every day. And,'}, {'start': '970.360', 'end': '975.600', 'text': 'um, those um, are the big ones that are'}, {'start': '973.519', 'end': '977.040', 'text': 'strategic investors. We also announced a'}, {'start': '975.600', 'end': '980.000', 'text': 'partnership last year with a company'}, {'start': '977.040', 'end': '982.959', 'text': 'called Roette, which is a major player'}, {'start': '980.000', 'end': '985.279', 'text': 'in food ingredients, in starch, but also'}, {'start': '982.959', 'end': '987.440', 'text': 'in healthy food ingredients, fibers and'}, {'start': '985.279', 'end': '989.680', 'text': 'proteins, and and different things. and'}, {'start': '987.440', 'end': '992.880', 'text': 'they have the ability to scale up'}, {'start': '989.680', 'end': '995.040', 'text': "Tagatos globally. And so that's what we"}, {'start': '992.880', 'end': '996.880', 'text': 'think is on the horizon. We have a'}, {'start': '995.040', 'end': '998.560', 'text': 'dialogue with pretty much every food'}, {'start': '996.880', 'end': '1000.560', 'text': 'company in the world. One of which, and'}, {'start': '998.560', 'end': '1002.800', 'text': "I will not name who it is. It's not one"}, {'start': '1000.560', 'end': '1004.880', 'text': 'of the ones I named already, but one of'}, {'start': '1002.800', 'end': '1006.720', 'text': 'the very large food companies called'}, {'start': '1004.880', 'end': '1008.880', 'text': 'around to all the starch companies to'}, {'start': '1006.720', 'end': '1010.480', 'text': 'let them know, we think what Bonamos is'}, {'start': '1008.880', 'end': '1011.920', 'text': 'doing with Tagatos is very interesting'}, {'start': '1010.480', 'end': '1014.240', 'text': 'and we think you ought to get involved'}, {'start': '1011.920', 'end': '1016.079', 'text': 'with them. And that led to uh a series'}, {'start': '1014.240', 'end': '1017.600', 'text': 'of intriguing discussions that'}, {'start': '1016.079', 'end': '1020.240', 'text': 'ultimately led to this relationship'}, {'start': '1017.600', 'end': '1022.720', 'text': "we've had with Roette. That's really"}, {'start': '1020.240', 'end': '1024.720', 'text': 'incredible and great support from the'}, {'start': '1022.720', 'end': '1027.679', 'text': 'community. But can you walk us through'}, {'start': '1024.720', 'end': '1029.520', 'text': 'the FDA labeling situation? Yeah. And'}, {'start': '1027.679', 'end': '1031.520', 'text': "let me just point out that we're having"}, {'start': '1029.520', 'end': '1035.120', 'text': 'this discussion on February 13th of'}, {'start': '1031.520', 'end': '1036.959', 'text': '2025. Okay. So maybe by the time this is'}, {'start': '1035.120', 'end': '1039.360', 'text': 'viewed, things will have changed. Just'}, {'start': '1036.959', 'end': '1041.120', 'text': "today, I'm I'm not wanting this to be a"}, {'start': '1039.360', 'end': '1043.039', 'text': 'political statement, but just today, the'}, {'start': '1041.120', 'end': '1044.319', 'text': 'Senate confirmed Robert F. Kennedy as a'}, {'start': '1043.039', 'end': '1046.880', 'text': 'new Secretary of Health and Human'}, {'start': '1044.319', 'end': '1049.240', 'text': 'Services. He his focus, as he said, is'}, {'start': '1046.880', 'end': '1051.600', 'text': 'going to be on diet related diseases, on'}, {'start': '1049.240', 'end': '1054.000', 'text': 'addressing chronic diet related'}, {'start': '1051.600', 'end': '1055.600', 'text': 'diseases. And these diseases um you'}, {'start': '1054.000', 'end': '1058.080', 'text': "know, diet related means it's caused by"}, {'start': '1055.600', 'end': '1059.760', 'text': 'our food. One of the tragedies of this'}, {'start': '1058.080', 'end': '1062.000', 'text': 'country, but also the world, but even'}, {'start': '1059.760', 'end': '1064.400', 'text': 'most more so in this country, is that we'}, {'start': '1062.000', 'end': '1066.960', 'text': 'spend more on treating diet related'}, {'start': '1064.400', 'end': '1068.480', 'text': 'diseases than we do on the food itself.'}, {'start': '1066.960', 'end': '1070.880', 'text': 'And we spend way too little on'}, {'start': '1068.480', 'end': '1072.880', 'text': 'prevention. And and tagatose can play a'}, {'start': '1070.880', 'end': '1074.720', 'text': 'big role here because if sugar is bad'}, {'start': '1072.880', 'end': '1077.039', 'text': 'for you or if people want to reduce'}, {'start': '1074.720', 'end': '1078.480', 'text': 'their sugar for whatever reason, tagos'}, {'start': '1077.039', 'end': '1080.160', 'text': 'can be a solution without have them'}, {'start': '1078.480', 'end': '1082.320', 'text': 'having to sacrifice the taste and'}, {'start': '1080.160', 'end': '1084.080', 'text': 'texture like we talked about earlier. So'}, {'start': '1082.320', 'end': '1086.400', 'text': 'with the FDA, this may become a'}, {'start': '1084.080', 'end': '1088.480', 'text': 'filibuster answer. So, um, you know,'}, {'start': '1086.400', 'end': '1090.320', 'text': 'bear with me or wave your hands if you'}, {'start': '1088.480', 'end': '1092.320', 'text': 'want me to take a break. Sugar, it'}, {'start': '1090.320', 'end': '1094.080', 'text': 'contributes to diet related diseases'}, {'start': '1092.320', 'end': '1095.679', 'text': 'according to most people, at least'}, {'start': '1094.080', 'end': '1097.520', 'text': 'excess consumption or sugar. On the'}, {'start': '1095.679', 'end': '1100.640', 'text': 'nutrition facts label that is on every'}, {'start': '1097.520', 'end': '1102.480', 'text': 'food, candy bars, cereals, soft drinks,'}, {'start': '1100.640', 'end': '1104.400', 'text': 'ice cream, whatever I think most people'}, {'start': '1102.480', 'end': '1106.240', 'text': 'are familiar, you turn over to the back,'}, {'start': '1104.400', 'end': '1109.120', 'text': "there's a nutrition facts label. It's"}, {'start': '1106.240', 'end': '1111.919', 'text': 'mandated by the FDA. Broadly speaking,'}, {'start': '1109.120', 'end': '1113.880', 'text': 'that lists carbohydrates, proteins, and'}, {'start': '1111.919', 'end': '1116.000', 'text': 'fat. Those are the three big mac'}, {'start': '1113.880', 'end': '1119.039', 'text': 'macronutrients. Carbohydrates are'}, {'start': '1116.000', 'end': '1120.799', 'text': 'further broken down into sugars and even'}, {'start': '1119.039', 'end': '1122.400', 'text': "further added sugars. So there's some"}, {'start': '1120.799', 'end': '1123.919', 'text': 'sugars that are inherent in food and'}, {'start': '1122.400', 'end': '1126.000', 'text': "there's some sugars that are added to"}, {'start': '1123.919', 'end': '1127.679', 'text': 'food to make something sweeter. But'}, {'start': '1126.000', 'end': '1130.160', 'text': 'carbohydrates are broken down into'}, {'start': '1127.679', 'end': '1131.919', 'text': 'sugars and fiber and then you know'}, {'start': '1130.160', 'end': '1136.600', 'text': "there's typically other carbohydrates."}, {'start': '1131.919', 'end': '1139.679', 'text': 'Well um for some reason the FDA says'}, {'start': '1136.600', 'end': '1141.760', 'text': 'tagos must be counted under sugars. Now,'}, {'start': '1139.679', 'end': '1144.000', 'text': 'mind you, it has none of the health'}, {'start': '1141.760', 'end': '1146.640', 'text': 'problems associated with sugar. It it'}, {'start': '1144.000', 'end': '1149.360', 'text': 'has positive health benefits as'}, {'start': '1146.640', 'end': '1151.600', 'text': 'recognized by the FDA. I mean, they they'}, {'start': '1149.360', 'end': '1153.360', 'text': "admit to all of it. Uh it's approved"}, {'start': '1151.600', 'end': '1155.840', 'text': 'fruit ingredient and has been for many'}, {'start': '1153.360', 'end': '1158.240', 'text': 'many years. But their rule says that'}, {'start': '1155.840', 'end': '1160.400', 'text': 'tagos has to be labeled as sugar. And if'}, {'start': '1158.240', 'end': '1162.320', 'text': 'tagos is labeled as sugar, food'}, {'start': '1160.400', 'end': '1166.000', 'text': 'companies will not use it. Every food'}, {'start': '1162.320', 'end': '1168.160', 'text': 'company you can name has told us we will'}, {'start': '1166.000', 'end': '1170.720', 'text': "use tagatose if it's not labeled as"}, {'start': '1168.160', 'end': '1172.880', 'text': "sugar. It's just makes things makes life"}, {'start': '1170.720', 'end': '1174.960', 'text': 'way too difficult for their own'}, {'start': '1172.880', 'end': '1176.559', 'text': 'marketing efforts because not only is it'}, {'start': '1174.960', 'end': '1178.400', 'text': 'going to confuse people when they turn'}, {'start': '1176.559', 'end': '1180.080', 'text': 'over and look at on the label, it also'}, {'start': '1178.400', 'end': '1182.559', 'text': "affects what they're allowed to say on"}, {'start': '1180.080', 'end': '1184.960', 'text': 'the front of the label regarding is it'}, {'start': '1182.559', 'end': '1187.120', 'text': 'healthy, is it low in sugar, and a'}, {'start': '1184.960', 'end': '1189.280', 'text': 'variety of other things. So, it would'}, {'start': '1187.120', 'end': '1190.960', 'text': 'create mass confusion among consumers.'}, {'start': '1189.280', 'end': '1193.919', 'text': "And you know, there's limited space on"}, {'start': '1190.960', 'end': '1196.000', 'text': 'packaging to describe all this. And so,'}, {'start': '1193.919', 'end': '1198.240', 'text': "it's just a deal killer. So the FDA"}, {'start': '1196.000', 'end': '1199.760', 'text': 'effectively keeps it off the market. By'}, {'start': '1198.240', 'end': '1202.160', 'text': 'the way, this could also be dangerous to'}, {'start': '1199.760', 'end': '1204.000', 'text': 'diabetics. If you are a diabetic and'}, {'start': '1202.160', 'end': '1206.880', 'text': "you're eating something with tagos in it"}, {'start': '1204.000', 'end': '1208.960', 'text': 'and you think that it has sugar because'}, {'start': '1206.880', 'end': '1211.520', 'text': "it's labeled as sugars under sugar"}, {'start': '1208.960', 'end': '1213.600', 'text': 'grams, you might take a prophylactic'}, {'start': '1211.520', 'end': '1216.320', 'text': 'insulin shot. Well, you might then go'}, {'start': '1213.600', 'end': '1218.559', 'text': "into insulic shock because you're not"}, {'start': '1216.320', 'end': '1221.039', 'text': 'going to get the glucose load, the'}, {'start': '1218.559', 'end': '1223.360', 'text': "glycemic load from the tagos. So, it's a"}, {'start': '1221.039', 'end': '1225.200', 'text': 'danger to some people. The misleading'}, {'start': '1223.360', 'end': '1227.039', 'text': 'labeling is a danger. In addition,'}, {'start': '1225.200', 'end': '1228.960', 'text': 'tacidos really ought to be labeled as a'}, {'start': '1227.039', 'end': '1230.880', 'text': "fiber because that's how the body treats"}, {'start': '1228.960', 'end': '1232.240', 'text': 'it and the FDA will not let it be'}, {'start': '1230.880', 'end': '1234.080', 'text': 'labeled as a fiber. They have this'}, {'start': '1232.240', 'end': '1235.840', 'text': 'arbitrary rule that a fiber has got to'}, {'start': '1234.080', 'end': '1237.200', 'text': "be a certain polymer length and if it's"}, {'start': '1235.840', 'end': '1238.799', 'text': 'not that length, well, you know, it'}, {'start': '1237.200', 'end': '1241.120', 'text': "doesn't matter how healthy it is, you"}, {'start': '1238.799', 'end': '1244.880', 'text': "can't label it as a fiber. So, you know,"}, {'start': '1241.120', 'end': '1247.600', 'text': 'uh in 2018, almost exactly 7 years ago,'}, {'start': '1244.880', 'end': '1250.240', 'text': 'we filed a citizen petition with the FDA'}, {'start': '1247.600', 'end': '1253.120', 'text': 'to uh change the labeling um to allow'}, {'start': '1250.240', 'end': '1255.120', 'text': 'Tagatos to be exempted from sugars. And'}, {'start': '1253.120', 'end': '1257.120', 'text': 'then we later followed up asking them to'}, {'start': '1255.120', 'end': '1260.240', 'text': 'allow it to be counted under fiber.'}, {'start': '1257.120', 'end': '1262.000', 'text': 'Well, in 2022, um they denied our'}, {'start': '1260.240', 'end': '1264.080', 'text': 'citizen petition. Two years earlier,'}, {'start': '1262.000', 'end': '1266.559', 'text': 'they had granted a similar citizen'}, {'start': '1264.080', 'end': '1269.760', 'text': 'petition for something called alulose,'}, {'start': '1266.559', 'end': '1272.159', 'text': 'which is a very good sweetener. Has many'}, {'start': '1269.760', 'end': '1274.000', 'text': 'of the same properties of tagatose. Not'}, {'start': '1272.159', 'end': '1276.320', 'text': 'quite as good on the healthy front, not'}, {'start': '1274.000', 'end': '1278.720', 'text': 'quite as good on the taste front, but'}, {'start': '1276.320', 'end': '1280.320', 'text': 'still very good sweetener. No negatives'}, {'start': '1278.720', 'end': '1282.880', 'text': "that I'm aware of in terms of its health"}, {'start': '1280.320', 'end': '1284.880', 'text': 'benefits. very very similar to tagos in'}, {'start': '1282.880', 'end': '1287.400', 'text': 'its you know chemical structure and and'}, {'start': '1284.880', 'end': '1290.400', 'text': 'the FDA at the time they exempted'}, {'start': '1287.400', 'end': '1293.200', 'text': 'alulose they uh they they annunciated'}, {'start': '1290.400', 'end': '1295.280', 'text': "three criteria that okay we're we're"}, {'start': '1293.200', 'end': '1297.039', 'text': "exempting it because it doesn't spike"}, {'start': '1295.280', 'end': '1299.120', 'text': "blood sugar levels it doesn't cause"}, {'start': '1297.039', 'end': '1302.320', 'text': 'tooth decay and it has much fewer'}, {'start': '1299.120', 'end': '1304.320', 'text': 'calories than regular sugar. Well in the'}, {'start': '1302.320', 'end': '1306.320', 'text': "case of tagatose it doesn't cause tooth"}, {'start': '1304.320', 'end': '1308.559', 'text': "decay. That's actually enshrined in"}, {'start': '1306.320', 'end': '1310.640', 'text': 'federal regulations already. It does not'}, {'start': '1308.559', 'end': '1312.640', 'text': 'spike blood glucose levels. absolutely'}, {'start': '1310.640', 'end': '1315.039', 'text': 'provable. The FDA is kind of weird on'}, {'start': '1312.640', 'end': '1316.960', 'text': 'that because they it may be beholden to'}, {'start': '1315.039', 'end': '1318.880', 'text': 'certain drug companies, but in Europe,'}, {'start': '1316.960', 'end': '1321.600', 'text': "uh there's you can make a labeling claim"}, {'start': '1318.880', 'end': '1324.799', 'text': 'that tagos has a blood glucose lowering'}, {'start': '1321.600', 'end': '1328.720', 'text': 'effect. So, first criteria, check. Third'}, {'start': '1324.799', 'end': '1330.880', 'text': 'criteria, tagos has 63% fewer calories'}, {'start': '1328.720', 'end': '1333.200', 'text': 'than sugar. I think most honest people'}, {'start': '1330.880', 'end': '1334.799', 'text': "would admit that that's much fewer um"}, {'start': '1333.200', 'end': '1336.640', 'text': 'than sugar. So, we meet the three'}, {'start': '1334.799', 'end': '1339.200', 'text': 'criteria, but they made the exact'}, {'start': '1336.640', 'end': '1341.520', 'text': 'opposite decision. So, in May of 2022,'}, {'start': '1339.200', 'end': '1343.760', 'text': 'they made the exact opposite decision.'}, {'start': '1341.520', 'end': '1346.080', 'text': 'Recognizing that speaking to them was'}, {'start': '1343.760', 'end': '1349.760', 'text': 'not as pleasant as speaking to you or'}, {'start': '1346.080', 'end': '1351.600', 'text': 'most human beings um and getting nowhere'}, {'start': '1349.760', 'end': '1354.799', 'text': 'with them, we filed a lawsuit against'}, {'start': '1351.600', 'end': '1357.120', 'text': 'the FDA and last August we won. A'}, {'start': '1354.799', 'end': '1359.280', 'text': 'federal court, by the way, an Obama'}, {'start': '1357.120', 'end': '1361.760', 'text': 'appointee and Biden was in office at the'}, {'start': '1359.280', 'end': '1364.480', 'text': 'time, but an Obama appointee ruled the'}, {'start': '1361.760', 'end': '1366.960', 'text': 'that the FDA failed to follow their own'}, {'start': '1364.480', 'end': '1368.880', 'text': 'rules in how they treated Tagatos. the'}, {'start': '1366.960', 'end': '1370.480', 'text': 'legal standard is arbitrary and'}, {'start': '1368.880', 'end': '1371.840', 'text': 'capriccious which is under something'}, {'start': '1370.480', 'end': '1373.600', 'text': 'called the administrative procedures'}, {'start': '1371.840', 'end': '1374.960', 'text': 'act. So he ruled that they were'}, {'start': '1373.600', 'end': '1376.640', 'text': 'arbitrary and capriccious and had'}, {'start': '1374.960', 'end': '1379.679', 'text': 'violated the administrative procedures'}, {'start': '1376.640', 'end': '1383.120', 'text': 'act and he sent it back to the FDA to'}, {'start': '1379.679', 'end': '1385.120', 'text': 'correct their misdeeds. Um FDA did not'}, {'start': '1383.120', 'end': '1386.799', 'text': 'appeal that decision. They had 60 days'}, {'start': '1385.120', 'end': '1388.960', 'text': 'to appeal. They did not appeal. Here we'}, {'start': '1386.799', 'end': '1391.120', 'text': 'are how many months later and the FDA'}, {'start': '1388.960', 'end': '1393.760', 'text': 'still has not changed the labeling. We'}, {'start': '1391.120', 'end': '1395.520', 'text': 'think that the new FDA leadership gives'}, {'start': '1393.760', 'end': '1397.679', 'text': 'us hope for consumers out there because'}, {'start': '1395.520', 'end': '1400.000', 'text': 'we think the new FDA leadership will'}, {'start': '1397.679', 'end': '1404.840', 'text': 'recognize that this is a no-brainer.'}, {'start': '1400.000', 'end': '1408.480', 'text': 'What impact has the 2024 court ruling'}, {'start': '1404.840', 'end': '1411.200', 'text': "hat so far? Well, it's had the impact of"}, {'start': '1408.480', 'end': '1412.720', 'text': 'that we have a disinterested party, a'}, {'start': '1411.200', 'end': '1414.400', 'text': "federal judge who's been on the bench"}, {'start': '1412.720', 'end': '1416.480', 'text': "for a long time, I don't know how long,"}, {'start': '1414.400', 'end': '1417.760', 'text': 'say Bonamos was right and that'}, {'start': '1416.480', 'end': '1420.000', 'text': "everything we've been saying all along"}, {'start': '1417.760', 'end': '1422.880', 'text': 'about the FDA being wrong was correct.'}, {'start': '1420.000', 'end': '1424.880', 'text': 'And so it has given hope to us and to'}, {'start': '1422.880', 'end': '1426.880', 'text': 'consumers and to food companies that'}, {'start': '1424.880', 'end': '1429.600', 'text': 'change is coming. The problem is is that'}, {'start': '1426.880', 'end': '1431.679', 'text': 'the change has not yet come and until it'}, {'start': '1429.600', 'end': '1434.120', 'text': "actually does come there there's there's"}, {'start': '1431.679', 'end': '1437.520', 'text': 'still the uncertainty and and that'}, {'start': '1434.120', 'end': '1440.720', 'text': 'labeling has had a you know very big'}, {'start': '1437.520', 'end': '1442.960', 'text': 'negative effect on us and our ability to'}, {'start': '1440.720', 'end': '1444.960', 'text': 'help treat and prevent diet related'}, {'start': '1442.960', 'end': '1447.440', 'text': "diseases. So it's helped it's a"}, {'start': '1444.960', 'end': '1449.280', 'text': 'vindication. It was a long 34-page'}, {'start': '1447.440', 'end': '1452.480', 'text': 'opinion really raking them over the'}, {'start': '1449.280', 'end': '1454.559', 'text': "coals. If if I had been in the FDA, I'd"}, {'start': '1452.480', 'end': '1456.159', 'text': 'be embarrassed. Still, here we are'}, {'start': '1454.559', 'end': '1459.520', 'text': 'almost 6 months later and the rule has'}, {'start': '1456.159', 'end': '1461.279', 'text': 'not changed. Wow. So, while this is'}, {'start': '1459.520', 'end': '1463.600', 'text': 'going on, how are you helping food'}, {'start': '1461.279', 'end': '1465.440', 'text': 'manufacturers navigate this regulatory'}, {'start': '1463.600', 'end': '1467.120', 'text': "uncertainty? Well, we're we're telling"}, {'start': '1465.440', 'end': '1468.559', 'text': 'them that we think change is coming and'}, {'start': '1467.120', 'end': '1471.200', 'text': 'we are trying to reach out to the'}, {'start': '1468.559', 'end': '1473.360', 'text': 'incoming leadership to hopefully let'}, {'start': '1471.200', 'end': '1475.679', 'text': 'them see that this should be a priority'}, {'start': '1473.360', 'end': '1477.360', 'text': "for them and that it's a pretty easy"}, {'start': '1475.679', 'end': '1479.679', 'text': 'decision. They just can follow the court'}, {'start': '1477.360', 'end': '1481.360', 'text': 'ruling and fix the past mistakes of the'}, {'start': '1479.679', 'end': '1483.440', 'text': 'FDA. But, you know, there are lots of'}, {'start': '1481.360', 'end': '1485.520', 'text': 'other competing priorities and so we'}, {'start': '1483.440', 'end': '1487.360', 'text': "don't know that we will be able to get"}, {'start': '1485.520', 'end': '1489.840', 'text': 'their attention in the way that we hope'}, {'start': '1487.360', 'end': '1493.279', 'text': 'to. But right now the FDA is being an'}, {'start': '1489.840', 'end': '1495.520', 'text': 'impediment to a common sense solution to'}, {'start': '1493.279', 'end': '1497.760', 'text': 'diet related disease and they ought to'}, {'start': '1495.520', 'end': '1499.880', 'text': 'be ashamed of themselves. Yeah. Well'}, {'start': '1497.760', 'end': '1502.799', 'text': 'hopefully things will change for the'}, {'start': '1499.880', 'end': '1505.279', 'text': 'better. So changing subjects a little'}, {'start': '1502.799', 'end': '1507.520', 'text': 'bit. What are your main growth targets'}, {'start': '1505.279', 'end': '1510.559', 'text': 'for this year? Yeah. So we are hoping to'}, {'start': '1507.520', 'end': '1513.840', 'text': 'get that ruling changed. Um we and that'}, {'start': '1510.559', 'end': '1516.000', 'text': 'will remove the only roadblock to uh'}, {'start': '1513.840', 'end': '1518.480', 'text': 'growth in the United States. We will'}, {'start': '1516.000', 'end': '1520.720', 'text': 'believe that will lead to a larger scale'}, {'start': '1518.480', 'end': '1522.320', 'text': 'production through one of our partners,'}, {'start': '1520.720', 'end': '1524.960', 'text': 'which is, you know, it really makes'}, {'start': '1522.320', 'end': '1528.320', 'text': 'sense for somebody with more'}, {'start': '1524.960', 'end': '1530.480', 'text': 'manufacturing experience and access to'}, {'start': '1528.320', 'end': '1531.919', 'text': 'starch, which is the feed stock, to make'}, {'start': '1530.480', 'end': '1535.760', 'text': "this at large scale. And it's it's"}, {'start': '1531.919', 'end': '1538.000', 'text': 'capable of being made in a bulk way'}, {'start': '1535.760', 'end': '1539.520', 'text': 'globally. And to do that fast, in a way'}, {'start': '1538.000', 'end': '1541.520', 'text': 'that serves consumers and the food'}, {'start': '1539.520', 'end': '1543.440', 'text': "companies, it's probably a better party"}, {'start': '1541.520', 'end': '1544.799', 'text': 'than Bonamos to do that scale up.'}, {'start': '1543.440', 'end': '1546.799', 'text': 'Meanwhile, what we will do with our'}, {'start': '1544.799', 'end': '1549.200', 'text': 'plant here where we started production'}, {'start': '1546.799', 'end': '1550.880', 'text': 'and that like I said 24 hours a day, 7'}, {'start': '1549.200', 'end': '1553.039', 'text': 'day a week operation, it can be'}, {'start': '1550.880', 'end': '1555.919', 'text': 'redeployed to make other interesting'}, {'start': '1553.039', 'end': '1558.080', 'text': 'ingredients that are not necessarily'}, {'start': '1555.919', 'end': '1560.400', 'text': 'sugar alternatives but are more dietary'}, {'start': '1558.080', 'end': '1562.320', 'text': 'supplements that can be made using the'}, {'start': '1560.400', 'end': '1564.960', 'text': 'same feed stock, the same equipment,'}, {'start': '1562.320', 'end': '1566.559', 'text': 'most of the same enzymes, and um have a'}, {'start': '1564.960', 'end': '1568.960', 'text': "a higher selling point. So, we've got"}, {'start': '1566.559', 'end': '1570.240', 'text': 'some partnerships that we will well a a'}, {'start': '1568.960', 'end': '1572.000', 'text': "really good partnership we'll be"}, {'start': '1570.240', 'end': '1573.440', 'text': "announcing soon, but I don't want to"}, {'start': '1572.000', 'end': '1575.360', 'text': 'steal the thunder of our commercial'}, {'start': '1573.440', 'end': '1577.440', 'text': "partner, so I won't go into any more"}, {'start': '1575.360', 'end': '1579.120', 'text': 'details. And then, like I said at the'}, {'start': '1577.440', 'end': '1580.720', 'text': 'very very beginning, this is a platform'}, {'start': '1579.120', 'end': '1582.640', 'text': "technology. So, there's a lot of other"}, {'start': '1580.720', 'end': '1585.120', 'text': 'things that we can make and we plan on'}, {'start': '1582.640', 'end': '1588.720', 'text': 'undergoing the R&D steps that are needed'}, {'start': '1585.120', 'end': '1590.799', 'text': 'to tweak the enzyme blends that will'}, {'start': '1588.720', 'end': '1592.559', 'text': 'allow these other things to be made. How'}, {'start': '1590.799', 'end': '1594.240', 'text': 'are you playing to scale production to'}, {'start': '1592.559', 'end': '1596.240', 'text': "meet demands? That's going to be through"}, {'start': '1594.240', 'end': '1598.080', 'text': 'probably through partners. Um so starch'}, {'start': '1596.240', 'end': '1600.640', 'text': 'companies that have access to the feed'}, {'start': '1598.080', 'end': '1602.480', 'text': 'stock and have access to the production'}, {'start': '1600.640', 'end': '1604.640', 'text': 'equipment and then also we have'}, {'start': '1602.480', 'end': '1606.880', 'text': 'distribution partners some of which I'}, {'start': '1604.640', 'end': '1608.480', 'text': "mentioned uh earlier. So what's your"}, {'start': '1606.880', 'end': '1610.480', 'text': 'approach to entering international'}, {'start': '1608.480', 'end': '1611.600', 'text': 'markets? Yeah. So the company that I'}, {'start': '1610.480', 'end': '1613.679', 'text': 'mentioned earlier the starch company'}, {'start': '1611.600', 'end': '1615.679', 'text': 'Roette and by the way you know no every'}, {'start': '1613.679', 'end': '1617.120', 'text': "company that I've mentioned here is is"}, {'start': '1615.679', 'end': '1619.279', 'text': 'our relationship with them has been'}, {'start': '1617.120', 'end': '1620.799', 'text': "mentioned publicly by them. So I'm not"}, {'start': '1619.279', 'end': '1624.320', 'text': "you know revealing anything I shouldn't"}, {'start': '1620.799', 'end': '1625.919', 'text': 'reveal and not just dropping names. um'}, {'start': '1624.320', 'end': '1628.000', 'text': "uh they're they're a French-based"}, {'start': '1625.919', 'end': '1630.480', 'text': 'company, so they have production assets'}, {'start': '1628.000', 'end': '1632.400', 'text': 'in in Europe, in Southeast Asia, as well'}, {'start': '1630.480', 'end': '1634.720', 'text': 'as the United States. We have other'}, {'start': '1632.400', 'end': '1636.640', 'text': 'relationships in Southeast Asia. Tacados'}, {'start': '1634.720', 'end': '1638.720', 'text': 'is something that can be used globally.'}, {'start': '1636.640', 'end': '1640.559', 'text': 'Sugar is used globally. Tagados can be'}, {'start': '1638.720', 'end': '1642.880', 'text': "used globally, and we're fortunate to"}, {'start': '1640.559', 'end': '1645.360', 'text': 'have good relationships globally. More'}, {'start': '1642.880', 'end': '1647.279', 'text': 'than likely, the sales effort will be'}, {'start': '1645.360', 'end': '1649.919', 'text': 'done by our commercial partners as'}, {'start': '1647.279', 'end': '1651.919', 'text': 'opposed to us. We will support that with'}, {'start': '1649.919', 'end': '1654.320', 'text': 'the nutrition research that we have'}, {'start': '1651.919', 'end': '1656.480', 'text': "compiled about Tagatos where where we're"}, {'start': '1654.320', 'end': '1658.640', 'text': 'pursuing additional nutrition research.'}, {'start': '1656.480', 'end': '1661.039', 'text': 'We will provide access to that and then'}, {'start': '1658.640', 'end': '1663.600', 'text': 'we will support through our interface'}, {'start': '1661.039', 'end': '1666.080', 'text': 'with various regulatory bodies. Yeah.'}, {'start': '1663.600', 'end': '1667.840', 'text': "Well, that's yeah that's great. So"}, {'start': '1666.080', 'end': '1669.679', 'text': "what's your strategy for building"}, {'start': '1667.840', 'end': '1672.320', 'text': 'consumer awareness? Are you doing that'}, {'start': '1669.679', 'end': '1674.080', 'text': 'through them or are you planning on'}, {'start': '1672.320', 'end': '1677.760', 'text': 'doing your own? We actually we launched'}, {'start': '1674.080', 'end': '1680.799', 'text': 'uh in January of 2025 uh B TOC sales of'}, {'start': '1677.760', 'end': '1682.960', 'text': 'Tagatos through Amazon and we will plan'}, {'start': '1680.799', 'end': '1685.039', 'text': "on doing more of that. It's really baby"}, {'start': '1682.960', 'end': '1686.720', 'text': "stepping into it because we don't have a"}, {'start': '1685.039', 'end': '1689.120', 'text': "huge marketing budget. So we're just"}, {'start': '1686.720', 'end': '1691.520', 'text': 'making Tagatos available. If you went to'}, {'start': '1689.120', 'end': '1693.120', 'text': "Amazon and search Tagatos, it's probably"}, {'start': '1691.520', 'end': '1695.600', 'text': 'the first product that would come up.'}, {'start': '1693.120', 'end': '1697.440', 'text': "We're selling it under the brand Tvelt,"}, {'start': '1695.600', 'end': '1699.039', 'text': "which is a French term that I'm probably"}, {'start': '1697.440', 'end': '1701.120', 'text': 'pronouncing wrong. So, by the way, that'}, {'start': '1699.039', 'end': '1702.880', 'text': 'excuses your mispronunciation of bonamos'}, {'start': '1701.120', 'end': '1705.200', 'text': 'if you ever mispronounce it, which you'}, {'start': '1702.880', 'end': '1706.640', 'text': "haven't so far, but and the the French"}, {'start': '1705.200', 'end': '1708.240', 'text': 'speakers that I know, every time I say'}, {'start': '1706.640', 'end': '1710.640', 'text': "travelt, they tell me I'm saying it"}, {'start': '1708.240', 'end': '1712.640', 'text': 'wrong, but it means very slender, you'}, {'start': '1710.640', 'end': '1714.559', 'text': "know, very slim. So, that's available"}, {'start': '1712.640', 'end': '1715.919', 'text': 'today. We have made that here in'}, {'start': '1714.559', 'end': '1718.080', 'text': 'Virginia. We package it here in'}, {'start': '1715.919', 'end': '1720.080', 'text': 'Virginia, and when we get more time,'}, {'start': '1718.080', 'end': '1722.320', 'text': "we'll put some effort into marketing"}, {'start': '1720.080', 'end': '1723.840', 'text': "that. The reason for doing that, there's"}, {'start': '1722.320', 'end': '1726.240', 'text': 'several reasons for doing it. One is'}, {'start': '1723.840', 'end': '1728.159', 'text': "we've had a lot of requests for Tagatos"}, {'start': '1726.240', 'end': '1729.760', 'text': "to be sold to consumers and so we're"}, {'start': '1728.159', 'end': '1731.679', 'text': 'offering it at a good price compared to'}, {'start': '1729.760', 'end': '1733.760', 'text': 'other alternatives. I personally use it'}, {'start': '1731.679', 'end': '1736.159', 'text': 'at home every single day. Number two is'}, {'start': '1733.760', 'end': '1739.279', 'text': 'that we want customers to be familiar'}, {'start': '1736.159', 'end': '1740.960', 'text': 'with Tagatosse when they see it in their'}, {'start': '1739.279', 'end': '1743.120', 'text': 'foods, you know, so when they see it on'}, {'start': '1740.960', 'end': '1745.039', 'text': 'the label. And some very smart people'}, {'start': '1743.120', 'end': '1747.279', 'text': 'say, including like I think I recently'}, {'start': '1745.039', 'end': '1749.120', 'text': 'heard Dr. Mark Heyman say this, I think'}, {'start': '1747.279', 'end': '1751.360', 'text': "it was him, if there's an ingredient in"}, {'start': '1749.120', 'end': '1754.320', 'text': "your food that you can't find, you know,"}, {'start': '1751.360', 'end': '1755.360', 'text': 'in your pantry, stay away. Well, tagados'}, {'start': '1754.320', 'end': '1756.960', 'text': 'is something you can find in your'}, {'start': '1755.360', 'end': '1759.200', 'text': "pantry. You know, it's it's something"}, {'start': '1756.960', 'end': '1761.279', 'text': 'that will be familiar to customers in'}, {'start': '1759.200', 'end': '1763.200', 'text': 'terms of how it tastes and how you use'}, {'start': '1761.279', 'end': '1765.279', 'text': 'it in food and the flavor and the'}, {'start': '1763.200', 'end': '1767.360', 'text': "bulking properties and all that. So it's"}, {'start': '1765.279', 'end': '1769.440', 'text': "it's not something to be worried about"}, {'start': '1767.360', 'end': '1772.159', 'text': 'and we will see it helping that we think'}, {'start': '1769.440', 'end': '1774.159', 'text': 'will help B2B sales but we are baby'}, {'start': '1772.159', 'end': '1775.919', 'text': 'stepping into it because like I said'}, {'start': '1774.159', 'end': '1778.080', 'text': "don't have a a large marketing budget at"}, {'start': '1775.919', 'end': '1779.679', 'text': "this point. I'm I'm curious just in"}, {'start': '1778.080', 'end': '1782.080', 'text': 'general how do you see the sugar'}, {'start': '1779.679', 'end': '1783.679', 'text': 'alternative market evolving? Well I'}, {'start': '1782.080', 'end': '1785.120', 'text': 'think everybody who comments on this and'}, {'start': '1783.679', 'end': '1788.000', 'text': 'looked at this says that sugar'}, {'start': '1785.120', 'end': '1790.559', 'text': 'alternatives will grow in market share'}, {'start': '1788.000', 'end': '1792.240', 'text': 'faster than sugar itself and other'}, {'start': '1790.559', 'end': '1794.320', 'text': 'traditional sweeteners and faster than'}, {'start': '1792.240', 'end': '1795.679', 'text': 'the growth of global populations. And'}, {'start': '1794.320', 'end': '1797.840', 'text': "like I said earlier, there'll be a lot"}, {'start': '1795.679', 'end': '1800.159', 'text': 'of winners in sugar reduction, and'}, {'start': '1797.840', 'end': '1801.760', 'text': "there's a lot of ways to sweeten foods."}, {'start': '1800.159', 'end': '1804.080', 'text': "There's not a lot of things that come"}, {'start': '1801.760', 'end': '1806.159', 'text': 'close to mimicking the taste and flavor'}, {'start': '1804.080', 'end': '1808.080', 'text': 'and functionality and other properties'}, {'start': '1806.159', 'end': '1810.399', 'text': 'of sugar that I discussed earlier. And'}, {'start': '1808.080', 'end': '1812.240', 'text': "that's why we think that tagos is well"}, {'start': '1810.399', 'end': '1815.120', 'text': 'positioned to be among the biggest of'}, {'start': '1812.240', 'end': '1817.360', 'text': 'winners and frankly will probably be'}, {'start': '1815.120', 'end': '1818.960', 'text': 'around 100 years from now and'}, {'start': '1817.360', 'end': '1821.679', 'text': 'continuously growing steadily and'}, {'start': '1818.960', 'end': '1824.000', 'text': 'steadily. I do not see it ever replacing'}, {'start': '1821.679', 'end': '1826.000', 'text': 'sugar and probably never becoming a'}, {'start': '1824.000', 'end': '1828.480', 'text': 'majority of the sweeteners that are that'}, {'start': '1826.000', 'end': '1831.120', 'text': 'are sold. Sugar is is cheap and abundant'}, {'start': '1828.480', 'end': '1832.880', 'text': 'and you know when used responsibly is is'}, {'start': '1831.120', 'end': '1834.399', 'text': 'something that can you know if people'}, {'start': '1832.880', 'end': '1835.919', 'text': 'want to use it it can make them happy'}, {'start': '1834.399', 'end': '1838.080', 'text': 'and so they ought to be they ought to'}, {'start': '1835.919', 'end': '1840.799', 'text': 'have the choice. With Tagatos you know'}, {'start': '1838.080', 'end': '1841.919', 'text': 'we it being globally scalable and having'}, {'start': '1840.799', 'end': '1843.600', 'text': 'the health properties and other'}, {'start': '1841.919', 'end': '1845.679', 'text': 'properties that I mentioned we are able'}, {'start': '1843.600', 'end': '1848.159', 'text': 'to provide a healthy choice. If all goes'}, {'start': '1845.679', 'end': '1851.039', 'text': 'well with the FDA, what milestones are'}, {'start': '1848.159', 'end': '1853.679', 'text': 'you focused on achieving in the next 12'}, {'start': '1851.039', 'end': '1857.520', 'text': 'to 18 months? Getting Tagados made at'}, {'start': '1853.679', 'end': '1860.320', 'text': 'the at the scale that can serve global'}, {'start': '1857.520', 'end': '1862.399', 'text': 'beverage and confectionary and ready to'}, {'start': '1860.320', 'end': '1864.240', 'text': 'eat cereal and other food companies.'}, {'start': '1862.399', 'end': '1868.559', 'text': "That is the that's the biggest one that"}, {'start': '1864.240', 'end': '1870.480', 'text': 'is um a a a blocking element to that or'}, {'start': '1868.559', 'end': '1872.080', 'text': 'a roadblock to that is the labeling.'}, {'start': '1870.480', 'end': '1873.279', 'text': "We'll of course launch the production of"}, {'start': '1872.080', 'end': '1874.559', 'text': 'that other ingredient that I referred'}, {'start': '1873.279', 'end': '1876.799', 'text': 'to, but I want to, you know, kind of'}, {'start': '1874.559', 'end': '1878.799', 'text': 'keep that on the down low for now in in'}, {'start': '1876.799', 'end': '1881.360', 'text': 'respect of our commercial partner and'}, {'start': '1878.799', 'end': '1883.200', 'text': 'then make R&D progress on the um the'}, {'start': '1881.360', 'end': '1885.520', 'text': 'other things. There is such an enormous'}, {'start': '1883.200', 'end': '1888.320', 'text': 'opportunity with Tagatos that it'}, {'start': '1885.520', 'end': '1890.960', 'text': 'necessitates having others involved in'}, {'start': '1888.320', 'end': '1894.399', 'text': 'the value chain of moving it from, you'}, {'start': '1890.960', 'end': '1896.880', 'text': "know, from concept to somebody's mouth."}, {'start': '1894.399', 'end': '1900.159', 'text': 'And so fortunately we have a head start'}, {'start': '1896.880', 'end': '1902.640', 'text': 'with a lot of um uh top-notch strategic'}, {'start': '1900.159', 'end': '1904.480', 'text': 'partners and can move fast. Yeah, it'}, {'start': '1902.640', 'end': '1906.720', 'text': 'sounds like education will be a huge'}, {'start': '1904.480', 'end': '1909.039', 'text': 'factor in all of this. I think so. I'}, {'start': '1906.720', 'end': '1911.679', 'text': 'mean consumers are naturally leerary or'}, {'start': '1909.039', 'end': '1913.360', 'text': 'wary of the next new thing but'}, {'start': '1911.679', 'end': '1916.080', 'text': 'fortunately tagos has been around for a'}, {'start': '1913.360', 'end': '1920.559', 'text': 'long long time has regulatory approvals'}, {'start': '1916.080', 'end': '1922.880', 'text': 'has um um ample literature discussing'}, {'start': '1920.559', 'end': '1924.799', 'text': 'the health benefits. The judge himself'}, {'start': '1922.880', 'end': '1926.720', 'text': 'talked about all of the scientific'}, {'start': '1924.799', 'end': '1928.799', 'text': 'papers that have been produced on the'}, {'start': '1926.720', 'end': '1930.399', 'text': "health benefits of tagatos. There's"}, {'start': '1928.799', 'end': '1931.679', 'text': "there's some new things that have just"}, {'start': '1930.399', 'end': '1933.919', 'text': "come out this week that we're going to"}, {'start': '1931.679', 'end': '1937.039', 'text': 'be announcing that um relate to how'}, {'start': '1933.919', 'end': '1939.840', 'text': 'tagos can even act as a therapeutic in'}, {'start': '1937.039', 'end': '1941.840', 'text': 'relation to certain problematic diseases'}, {'start': '1939.840', 'end': '1945.840', 'text': 'that that are unable to be addressed'}, {'start': '1941.840', 'end': '1948.799', 'text': "through um antibiotics. Um so so that's"}, {'start': '1945.840', 'end': '1951.200', 'text': "um that's pretty exciting and that's all"}, {'start': '1948.799', 'end': '1953.039', 'text': 'part of the education process as is the'}, {'start': '1951.200', 'end': '1955.679', 'text': "BTOC efforts that we're doing. Yeah,"}, {'start': '1953.039', 'end': '1957.840', 'text': 'definitely. And so what role do you see'}, {'start': '1955.679', 'end': '1959.679', 'text': 'Tagatus playing in addressing global'}, {'start': '1957.840', 'end': '1962.080', 'text': "health challenges? Yeah, I mean it's"}, {'start': '1959.679', 'end': '1964.000', 'text': 'just a matter of sugar reduction for one'}, {'start': '1962.080', 'end': '1966.799', 'text': "and I don't think you know I'm not one"}, {'start': '1964.000', 'end': '1969.120', 'text': 'who says that any ounce of sugar is'}, {'start': '1966.799', 'end': '1971.279', 'text': 'poison. Some people might say that but I'}, {'start': '1969.120', 'end': '1973.120', 'text': 'think sugar if used responsibly is can'}, {'start': '1971.279', 'end': '1975.679', 'text': 'be part of a diet. I would say people'}, {'start': '1973.120', 'end': '1977.360', 'text': "don't need sugar, but hey, I mean, you"}, {'start': '1975.679', 'end': '1980.159', 'text': 'know, it it makes people happy. So,'}, {'start': '1977.360', 'end': '1983.039', 'text': 'Tagatos can replicate that, can blend'}, {'start': '1980.159', 'end': '1985.519', 'text': 'with sugar. I think Tagados will be able'}, {'start': '1983.039', 'end': '1988.159', 'text': 'to reduce sugar in a way that meets the'}, {'start': '1985.519', 'end': '1990.320', 'text': 'goals of all public health entities. U'}, {'start': '1988.159', 'end': '1992.399', 'text': 'you know, I I think um if you look at'}, {'start': '1990.320', 'end': '1995.039', 'text': 'various groups, they talk about redu if'}, {'start': '1992.399', 'end': '1997.519', 'text': 'we can just reduce sugar by about 20% or'}, {'start': '1995.039', 'end': '2000.240', 'text': '30%. Tagados can do that. I think it'}, {'start': '1997.519', 'end': '2002.399', 'text': 'will also become recognized for how it'}, {'start': '2000.240', 'end': '2004.480', 'text': 'adds health benefits. So one of the'}, {'start': '2002.399', 'end': '2007.360', 'text': 'large beverage companies told us this is'}, {'start': '2004.480', 'end': '2009.440', 'text': "not just a sweetener, it's also a fiber."}, {'start': '2007.360', 'end': '2011.039', 'text': 'So it adds the prebiotic benefits that'}, {'start': '2009.440', 'end': '2013.519', 'text': 'are important. So I think tagatose will'}, {'start': '2011.039', 'end': '2016.240', 'text': 'become known more and more as something'}, {'start': '2013.519', 'end': '2018.000', 'text': 'that could be part of your daily eating'}, {'start': '2016.240', 'end': '2019.840', 'text': 'regimen in a way that contributes'}, {'start': '2018.000', 'end': '2021.840', 'text': "positive health benefits. So it's kind"}, {'start': '2019.840', 'end': '2023.919', 'text': 'of an interesting concept. You could uh'}, {'start': '2021.840', 'end': '2026.799', 'text': 'have the delight of sugar while having'}, {'start': '2023.919', 'end': '2029.200', 'text': 'the health benefits of fiber and other'}, {'start': '2026.799', 'end': '2031.440', 'text': 'good things. And that is all good for'}, {'start': '2029.200', 'end': '2033.679', 'text': 'public health. And we sure do need it.'}, {'start': '2031.440', 'end': '2036.480', 'text': "Absolutely. Well, thank you. That's it"}, {'start': '2033.679', 'end': '2038.880', 'text': "for today's episode of A Healthier,"}, {'start': '2036.480', 'end': '2041.519', 'text': 'Happier You, the people working to make'}, {'start': '2038.880', 'end': '2043.840', 'text': 'it happen. Huge thank you to Ed Rogers'}, {'start': '2041.519', 'end': '2046.480', 'text': 'for sharing his insights and the amazing'}, {'start': '2043.840', 'end': '2048.879', 'text': 'work Bonamos is doing to help people'}, {'start': '2046.480', 'end': '2051.200', 'text': 'live healthier, bigger lives. If you'}, {'start': '2048.879', 'end': '2053.359', 'text': 'enjoyed this conversation, make sure to'}, {'start': '2051.200', 'end': '2055.679', 'text': 'subscribe, leave a review, and share it'}, {'start': '2053.359', 'end': '2057.679', 'text': 'with someone who could benefit. And if'}, {'start': '2055.679', 'end': '2060.159', 'text': "you're a brand or business making an"}, {'start': '2057.679', 'end': '2062.000', 'text': 'impact in health, wellness, or personal'}, {'start': '2060.159', 'end': '2064.560', 'text': "care, we'd love to help you grow."}, {'start': '2062.000', 'end': '2066.800', 'text': 'Connect with me at luxamer.com. Thanks'}, {'start': '2064.560', 'end': '2069.440', 'text': 'for listening. Until next time, stay'}, {'start': '2066.800', 'end': '2071.040', 'text': 'healthy, stay happy, and keep making a'}, {'start': '2069.440', 'end': '2074.359', 'text': 'difference.'}, {'start': '2071.040', 'end': '2074.359', 'text': 'Thanks, Evan.'}, {'start': '2077.580', 'end': '2081.219', 'text': '[Music]'}]