The Lean Startup Book Summary in Hindi – Business Start Karne Se Pehle Zaroor Dekhein!| Hindi
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[{'start': '0.066', 'end': '1.201', 'text': 'ever heard.'}, {'start': '1.201', 'end': '4.771', 'text': 'In Ramcharitmanas, when Hanuman\nji set out in search of Lanka,'}, {'start': '5.138', 'end': '7.474', 'text': 'how much caution did he take.  He was'}, {'start': '7.474', 'end': '9.776', 'text': 'taking every step cautiously.  Was'}, {'start': '9.776', 'end': '11.378', 'text': 'seeing new things.'}, {'start': '11.378', 'end': '12.278', 'text': 'Was learning.'}, {'start': '12.278', 'end': '16.883', 'text': 'He knew that it was an unknown path,\nhence it was'}, {'start': '16.916', 'end': '18.952', 'text': 'important to understand something about whatever he found.'}, {'start': '18.952', 'end': '21.087', 'text': 'Nowadays, the world of stardom is also somewhat similar.  This is what comes to mind'}, {'start': '21.521', 'end': '24.190', 'text': 'when we hear startup.'}, {'start': '24.190', 'end': '27.027', 'text': 'A group of friends are\ncooking up a new idea in the garage.  There'}, {'start': '27.527', 'end': '30.730', 'text': 'is a lot of excitement and\ndreams of earning a lot of money.'}, {'start': '30.964', 'end': '34.434', 'text': 'Most of the dot\ncom companies in Silicon Valley were started today.'}, {'start': '34.801', 'end': '36.336', 'text': 'Even an appeal.'}, {'start': '36.336', 'end': '41.241', 'text': 'But do you know that\nstartups can also exist within an established company?'}, {'start': '41.241', 'end': '44.811', 'text': 'And you will get to know many such interesting ideas\nfrom this book.  The'}, {'start': '45.245', 'end': '50.116', 'text': 'world of business is changing\nand hence the old methods will also have to change.'}, {'start': '50.183', 'end': '53.586', 'text': 'Lean Startup offers a new approach to business.'}, {'start': '53.620', 'end': '56.222', 'text': 'Many startups\nplan very well.'}, {'start': '56.256', 'end': '60.226', 'text': 'Their product and marketing\nstrategy are designed very thoughtfully.  There are'}, {'start': '60.627', 'end': '64.431', 'text': 'intelligent people in the team too,\nbut why do these startups fail'}, {'start': '64.431', 'end': '67.567', 'text': 'despite investing so much time, money and flat.'}, {'start': '68.001', 'end': '69.436', 'text': 'What is missing?  Is'}, {'start': '69.436', 'end': '71.704', 'text': 'planning alone not enough?  It'}, {'start': '71.704', 'end': '72.338', 'text': 'is possible?'}, {'start': '72.338', 'end': '74.340', 'text': 'You may want to start your own business'}, {'start': '74.340', 'end': '78.078', 'text': 'or you may already be an entrepreneur\nlooking for a new venture.'}, {'start': '78.511', 'end': '80.947', 'text': 'Whatever it may be, this book is for you.'}, {'start': '81.414', 'end': '84.250', 'text': 'If you want to know how startups'}, {'start': '84.250', 'end': '87.587', 'text': "can become multi-million companies then\nlet's get started."}, {'start': '87.587', 'end': '89.589', 'text': 'Feedback Start Small.  Do'}, {'start': '89.589', 'end': '92.025', 'text': 'you remember\nin Ramayana when Ram Setu was being built.'}, {'start': '92.425', 'end': '95.662', 'text': 'Small squirrels were also bringing soil and pebbles from their side.'}, {'start': '96.196', 'end': '100.800', 'text': 'Even though their contribution was\nn’t huge, each one’s difference mattered.'}, {'start': '100.834', 'end': '102.802', 'text': 'Mining was something like that.'}, {'start': '102.802', 'end': '108.675', 'text': 'Meanwhile, in 2000 he was\nin a play with his college friends along with Eric Ries.'}, {'start': '108.741', 'end': '110.877', 'text': 'He created an online site'}, {'start': '110.877', 'end': '114.314', 'text': 'where people\ncould share their profiles with potential employers.  The'}, {'start': '115.048', 'end': '117.183', 'text': 'product was balanced, the team was amazing.  The'}, {'start': '117.183', 'end': '118.852', 'text': 'technology was top notch.'}, {'start': '118.852', 'end': '123.923', 'text': 'But when the dotcom bubble burst, his startup\nsank along with many others.'}, {'start': '123.990', 'end': '126.292', 'text': 'A perfect solution was found.'}, {'start': '126.292', 'end': '130.430', 'text': 'He began to think that the success\nstories published in magazines were all fake.'}, {'start': '130.430', 'end': '133.566', 'text': 'No matter how hard you work\nand how much you serve.'}, {'start': '133.566', 'end': '135.435', 'text': 'You will surely fail.  Even'}, {'start': '135.435', 'end': '137.904', 'text': 'good ideas\nand determinations did not work.  For'}, {'start': '138.171', 'end': '142.342', 'text': 'years, Akele felt that\nthis was the end of most startups.'}, {'start': '142.475', 'end': '145.411', 'text': 'Many\ngreat new products fail to become successful,'}, {'start': '145.812', 'end': '149.282', 'text': 'but\nEric learned from experience that he can guarantee'}, {'start': '149.315', 'end': '152.452', 'text': 'processes that can lead to faster\nstartup success.  There is'}, {'start': '152.852', 'end': '155.922', 'text': 'a right method,\nwhich can be learned and followed.'}, {'start': '156.389', 'end': '159.526', 'text': 'In 2004, Eric\nfunded the Call startup.'}, {'start': '159.926', 'end': '162.562', 'text': 'This time the product track\nand main platform where members'}, {'start': '162.595', 'end': '166.132', 'text': 'can create their own waiters and\nconnect with others.  The'}, {'start': '166.633', 'end': '170.403', 'text': 'most exciting thing was\nthat the customers themselves created'}, {'start': '170.737', 'end': '173.540', 'text': 'their own arbitrage clothes, accessories\nand even furniture.'}, {'start': '173.873', 'end': '176.309', 'text': "This was a big challenge for Eric's team.  Creating"}, {'start': '176.776', 'end': '180.413', 'text': 'a virtual Voodoo\nand three other technologies was a lot of work.'}, {'start': '180.980', 'end': '184.050', 'text': 'They also had to design payment and customer\nbuying features.'}, {'start': '184.651', 'end': '186.019', 'text': 'Eric had a new company.'}, {'start': '186.019', 'end': '190.823', 'text': 'For this new venture, Rambo and his co-\nfounders did an experiment.'}, {'start': '191.457', 'end': '193.693', 'text': 'He deliberately did everything the opposite.'}, {'start': '194.027', 'end': '198.131', 'text': 'They created a private recovery version\nand immediately sold it to customers.  Instead of spending'}, {'start': '198.464', 'end': '202.035', 'text': 'so much time perfecting the virtual experience,'}, {'start': '202.468', 'end': '205.138', 'text': 'they started asking customers for feedback.'}, {'start': '205.738', 'end': '208.741', 'text': 'As per traditional business,\nthis was a big mistake.'}, {'start': '209.209', 'end': '211.544', 'text': 'Everything should be ready before the release.'}, {'start': '212.011', 'end': '215.448', 'text': 'Strategy Forex\nand Market Protection Patience is a must.'}, {'start': '215.882', 'end': '219.452', 'text': 'But this new bro of Eric\nbecame a trend after hearing about the modern business investigation.  Not only'}, {'start': '219.786', 'end': '222.055', 'text': 'this, the principal of the engrossed startup'}, {'start': '222.689', 'end': '225.091', 'text': 'Hansen Racing became just like the little squirrels how important it can be to get'}, {'start': '225.258', 'end': '228.528', 'text': 'early feedback and start early.'}, {'start': '229.662', 'end': '230.463', 'text': 'In this, the principle of Lean'}, {'start': '230.463', 'end': '234.467', 'text': 'Startup or Real Lean\nStartup is exactly the same.'}, {'start': '234.467', 'end': '237.470', 'text': 'Just like Hanumanji had done Reiki first after entering Lanka.'}, {'start': '237.937', 'end': '240.273', 'text': 'Quietly observed what was going on?'}, {'start': '240.273', 'end': '243.576', 'text': 'What is the strength of the enemy\nand then made my strategy.'}, {'start': '243.910', 'end': '246.312', 'text': "He didn't\nthink he would"}, {'start': '246.713', 'end': '250.883', 'text': 'take action only when everything was perfect, but instead he first gathered\nmore information and then kept making changes.'}, {'start': '251.317', 'end': '256.956', 'text': 'This is not the simple meaning of Lean Startup;\nkeep experimenting.'}, {'start': '256.956', 'end': '258.625', 'text': 'Keep learning from your mistakes.'}, {'start': '258.625', 'end': '262.495', 'text': 'It is not like you keep working for years to\nperfect the product'}, {'start': '262.862', 'end': '267.734', 'text': 'or keep thinking for years whether the product will\nsell or what will be the response of the customers.'}, {'start': '268.101', 'end': '273.006', 'text': 'In Lean Startup Magic, you\ncreate another version of the product in a smaller amount of money.'}, {'start': '273.506', 'end': '279.746', 'text': 'Then as you get feedback\n, you make necessary changes in it.'}, {'start': '280.113', 'end': '282.582', 'text': 'This is called continuous innovation.  What'}, {'start': '282.582', 'end': '286.586', 'text': 'this does is that new products are\nsaved from getting wasted'}, {'start': '286.586', 'end': '289.055', 'text': 'and they do\nnot have to be withdrawn from the market quickly.  To'}, {'start': '289.822', 'end': '292.792', 'text': 'be honest,\nLean Startup became a global movement.'}, {'start': '293.293', 'end': '296.262', 'text': 'Many organizations around the world adopted it.'}, {'start': '296.863', 'end': '299.465', 'text': 'This\nbrought a new era in the business world.  Not'}, {'start': '299.499', 'end': '302.635', 'text': 'only new companies,\nbut big businessmen'}, {'start': '302.635', 'end': '306.306', 'text': 'and Fortune 500 companies are also\nusing this principle,'}, {'start': '306.706', 'end': '310.310', 'text': "and do you know,\nEric Ries's company"}, {'start': '310.310', 'end': '312.879', 'text': 'earned a total of 50 million dollars in 2011.'}, {'start': '313.379', 'end': '317.917', 'text': 'Think about the benefits of starting early and continuing to learn.'}, {'start': '318.484', 'end': '322.922', 'text': 'Just like Hanumanji who kept\nmoving forward by learning from every situation.  Here are five essential ideas from'}, {'start': '323.356', 'end': '326.092', 'text': 'Lean Startup, based on age-old principles.'}, {'start': '329.262', 'end': '333.232', 'text': "Sanju is amazing,\nfirst of all you don't need any secret in a garage to start a new business."}, {'start': '336.002', 'end': '338.671', 'text': 'You can become an entrepreneur wherever you are.  The'}, {'start': '338.905', 'end': '341.174', 'text': 'true identity of the startup has been discovered.'}, {'start': '341.207', 'end': '343.776', 'text': 'Whatever the uncertainty, an organization that'}, {'start': '343.810', 'end': '347.513', 'text': 'wants to create a new software product is\na startup.'}, {'start': '347.580', 'end': '350.750', 'text': 'If he is facing too much\nduty.'}, {'start': '351.084', 'end': '354.487', 'text': 'Lean Startup\ncan be applied to every type of company.'}, {'start': '354.487', 'end': '357.623', 'text': 'No matter how big she is, no matter what\nindustry she is in.'}, {'start': '357.890', 'end': '360.093', 'text': 'Hanumanji like Telco'}, {'start': '360.393', 'end': '363.629', 'text': 'could change the situation wherever he was with his wisdom and strength.'}, {'start': '364.130', 'end': '365.665', 'text': 'Second is management.'}, {'start': '365.665', 'end': '368.968', 'text': 'When we say startup, we are not\njust talking about the product.  The'}, {'start': '369.235', 'end': '372.305', 'text': 'people behind that product are\nalso talked about.'}, {'start': '372.305', 'end': '375.241', 'text': 'Those people have to manage the institutions.  It'}, {'start': '375.241', 'end': '379.512', 'text': 'takes a special kind of management,\nespecially when they are as'}, {'start': '379.712', 'end': '384.150', 'text': 'cool as generals leading their troops through difficult\nsituations.'}, {'start': '384.150', 'end': '387.887', 'text': 'Similarly, the third one is\nelevated learning.'}, {'start': '388.521', 'end': '391.424', 'text': 'These are types of experiments\nwhere entrepreneurs'}, {'start': '391.424', 'end': '394.894', 'text': 'test\nwhat works for their business.'}, {'start': '395.094', 'end': '398.331', 'text': 'This is just\nlike testing a scientific hypothesis.'}, {'start': '398.364', 'end': '400.833', 'text': 'This is important\nbecause the aim of startups is'}, {'start': '400.833', 'end': '405.204', 'text': 'not to earn profits\nbut to make the business sustainable.  Has to be'}, {'start': '405.204', 'end': '406.906', 'text': 'made durable.'}, {'start': '406.906', 'end': '408.841', 'text': 'Fourth is bill and land.  This'}, {'start': '408.841', 'end': '410.510', 'text': 'is the main work of a startup.'}, {'start': '410.510', 'end': '414.180', 'text': 'Creating products from ideas\nMeasuring customer feedback'}, {'start': '414.180', 'end': '419.419', 'text': 'and learning from that feedback on whether to pay,\nsell or make a living.'}, {'start': '419.419', 'end': '423.623', 'text': 'Demoting means changing the selection,\nany other method is considered.'}, {'start': '424.157', 'end': '427.126', 'text': 'Anyway, rolling means to\nstay engaged and continue.'}, {'start': '427.627', 'end': '430.496', 'text': 'If the feedback is not good then make the payment'}, {'start': '430.830', 'end': '434.801', 'text': 'and if the feedback of the experiment is positive\nthen do it.'}, {'start': '435.168', 'end': '437.637', 'text': 'Like\nwhen Arjun was unable to see the right path,'}, {'start': '438.037', 'end': '442.108', 'text': 'Krishna\nexplained it to him in different ways.'}, {'start': '442.108', 'end': '445.445', 'text': 'In his teaching so that Arjun can learn the right thing'}, {'start': '446.212', 'end': '448.448', 'text': 'and fifthly, the progress'}, {'start': '448.448', 'end': '452.185', 'text': 'startup has to get\nused to the cycle of the bull major line.'}, {'start': '452.218', 'end': '456.088', 'text': 'He has to learn from maximum feedback in minimum time.'}, {'start': '456.222', 'end': '457.824', 'text': 'Startups must know which processes to question in order to'}, {'start': '457.824', 'end': '462.662', 'text': 'achieve sustainable business.'}, {'start': '462.728', 'end': '465.698', 'text': 'Just like a river keeps flowing continuously.  She'}, {'start': '465.698', 'end': '466.699', 'text': 'keeps learning.'}, {'start': '466.699', 'end': '468.634', 'text': 'Overcoming the rocks'}, {'start': '468.634', 'end': '472.472', 'text': 'and twists\nand turns in its path, it finally reaches its destination.'}, {'start': '472.505', 'end': '476.776', 'text': 'Sappers when I heard about it\nit is an online shoe store'}, {'start': '476.776', 'end': '478.411', 'text': 'and this is their biggest strength.  Due to'}, {'start': '478.411', 'end': '481.681', 'text': 'their customer friendliness,'}, {'start': '481.681', 'end': '485.184', 'text': 'it is one of the biggest e-commerce\nbusinesses at the international level.'}, {'start': '485.218', 'end': '485.918', 'text': 'Think.'}, {'start': '485.918', 'end': '489.555', 'text': 'Its annual sales\nreach $1 billion,'}, {'start': '489.555', 'end': '492.925', 'text': 'but like every startup,\nits beginnings were very humble.'}, {'start': '493.359', 'end': '495.495', 'text': 'Rambo is its founder Next Naman.  A'}, {'start': '496.329', 'end': '499.966', 'text': 'few years ago, Wesley became frustrated\nbecause there was'}, {'start': '499.966', 'end': '503.703', 'text': "n't a single phone line site that carried\nevery type of shoe."}, {'start': '504.103', 'end': '507.507', 'text': 'He wanted customers to have the best\nbuying experience.  If you'}, {'start': '507.507', 'end': '510.109', 'text': 'wanted to go swimming, you\ncould have spent a lot of time planning.'}, {'start': '510.543', 'end': '513.212', 'text': 'He could background everything from the potential in the distribution that was the first warehouse.'}, {'start': '516.349', 'end': '518.618', 'text': 'This was the method of the e-commerce pioneer,'}, {'start': '519.252', 'end': '522.321', 'text': 'but in cinema, this project\nstarted with experimentation.'}, {'start': '522.889', 'end': '527.226', 'text': 'His hypothesis was that people are\nconfident in buying shoes online.'}, {'start': '527.226', 'end': '531.864', 'text': 'What they did was ask local shoe brands for permission to\ntake pictures of their products'}, {'start': '531.898', 'end': '536.502', 'text': 'in return for the cinema to\nupload those photos online.'}, {'start': '536.502', 'end': '541.507', 'text': 'If customers had ordered,\nthey would have gone to the shops themselves and bought the shoes.'}, {'start': '541.607', 'end': '546.178', 'text': 'Cinema, which started as a site to expose sex symbols,'}, {'start': '546.212', 'end': '550.616', 'text': 'wanted to know whether there was really a\ndemand for online shoe shopping?  By'}, {'start': '550.616', 'end': '553.653', 'text': 'rapping with real customers he was also able to create the best payment'}, {'start': '553.653', 'end': '556.355', 'text': 'victims and customer\nsupport system.'}, {'start': '556.789', 'end': '559.959', 'text': 'Experimenting was\nvery different from market research.'}, {'start': '559.959', 'end': '563.095', 'text': 'If the swing\nmen did a survey they might have gotten what'}, {'start': '563.095', 'end': '567.066', 'text': 'customers said, but by building the site\nthey learned much more.'}, {'start': '567.867', 'end': '570.870', 'text': 'Firstly, being real customers'}, {'start': '570.903', 'end': '573.606', 'text': 'gave them more accurate data than field survey situations.'}, {'start': '573.606', 'end': '576.976', 'text': 'Secondly,\nhe got to know the real needs of the customers.'}, {'start': '577.476', 'end': '581.914', 'text': 'He figured the post might\nneed discounted pricing.'}, {'start': '582.415', 'end': '585.451', 'text': 'Thirdly, he should be able to understand customer behaviour.'}, {'start': '585.451', 'end': '588.888', 'text': 'He learned\nhow to deal with the issue of returns.'}, {'start': '588.921', 'end': '591.591', 'text': 'When he benefited greatly from the cinnamon experiment,'}, {'start': '592.158', 'end': '596.362', 'text': 'even though the company started on a small scale, the\nresults were very good.'}, {'start': '596.996', 'end': '600.232', 'text': 'Cinnamon knows best'}, {'start': '600.266', 'end': '602.301', 'text': 'what controls are necessary in an online store?'}, {'start': '602.301', 'end': '604.604', 'text': 'Ever since Krishna became the best brand.'}, {'start': '604.604', 'end': '608.708', 'text': 'In 2009, Amazon bought it for $100.2\nbillion.'}, {'start': '609.175', 'end': '612.945', 'text': 'When his story\nproves the efficiency of lead startup.'}, {'start': '612.945', 'end': '616.415', 'text': "This experiment saved the company's time\neffort and money."}, {'start': '616.415', 'end': '619.485', 'text': 'Instead of stocking up on shoes,'}, {'start': '619.485', 'end': '621.487', 'text': 'he was wise to start dating at the movies first.'}, {'start': '622.021', 'end': '627.326', 'text': 'That way they didn’t have shoes in inventory\nthat no one wanted to buy.'}, {'start': '627.660', 'end': '630.196', 'text': 'It also eliminated the need for customer surveys.'}, {'start': '630.596', 'end': '633.366', 'text': 'Actual customer interaction was for 14.'}, {'start': '633.366', 'end': '637.503', 'text': 'They are able to deal with the real problems\nand achieve customer satisfaction.'}, {'start': '638.104', 'end': '640.973', 'text': 'Sven Martin started out with a roll product\n,'}, {'start': '641.340', 'end': '645.311', 'text': 'but through experimentation\nhe ended up with a fake customer friendly side on set.  The'}, {'start': '645.945', 'end': '649.415', 'text': 'simple working site he\ncreated is called'}, {'start': '649.415', 'end': '651.183', 'text': 'Minimum Viable Product i.e.'}, {'start': '651.183', 'end': '655.154', 'text': 'MV PNB. PNB is also\nan initial version of the product.'}, {'start': '655.154', 'end': '658.624', 'text': 'It is cheap, easy\nand quick to develop.'}, {'start': '658.624', 'end': '660.459', 'text': 'Through the resolution of experimental fashion,'}, {'start': '660.459', 'end': '662.895', 'text': 'it\nculminates into a perfect final product.'}, {'start': '662.895', 'end': '666.532', 'text': 'According to Lean Startup principles,\nwhen he'}, {'start': '666.599', 'end': '669.135', 'text': 'started with a few consultants, there was no'}, {'start': '669.835', 'end': '672.838', 'text': 'interesting line of shoes to\nshop and'}, {'start': '673.305', 'end': '677.643', 'text': "Sullivan did\nn't even know if there would be demand for it"}, {'start': '677.643', 'end': '680.646', 'text': ', but he applied validation learning.'}, {'start': '681.080', 'end': '684.750', 'text': 'Swarnima tested her hypothesis by\nlaunching an experiment site.'}, {'start': '685.151', 'end': '690.389', 'text': 'Then he applied in bail which I did\nbecause he was dealing with real customers.'}, {'start': '691.590', 'end': '692.992', 'text': 'Swinburne learned which'}, {'start': '692.992', 'end': '697.163', 'text': 'projects to pay for\nor which to sever or civilise.'}, {'start': '697.163', 'end': '702.435', 'text': 'Like discounts and return system and\nultimately the expo became a sustainable business.'}, {'start': '702.902', 'end': '706.272', 'text': 'Just like by sowing a seed and gradually providing\nit with fertilizer and'}, {'start': '706.305', 'end': '709.275', 'text': 'water, a strong tree is grown.'}, {'start': '709.275', 'end': '712.478', 'text': 'Village Laundry\nService A few years ago,'}, {'start': '712.478', 'end': '715.114', 'text': 'very few houses in India had washing machines.'}, {'start': '715.614', 'end': '719.752', 'text': 'It was so expensive that perhaps\nonly seven percent people could buy it.'}, {'start': '720.152', 'end': '722.955', 'text': 'Most people used to wash their clothes by hand'}, {'start': '723.122', 'end': '727.159', 'text': 'or even if they called a washerman, he would\ntake the clothes to the river.  I would'}, {'start': '727.159', 'end': '730.429', 'text': 'wash them by banging them on stones\nand then they would probably'}, {'start': '730.429', 'end': '734.033', 'text': 'not be that clean\nand it would take 10 days.'}, {'start': '734.066', 'end': '739.638', 'text': 'Think about the clothes coming back Akshay Mehra\nsaw the soil on Race My Village'}, {'start': '740.139', 'end': '744.009', 'text': 'He was a brand manager at Procter & Gamble, Singapore\nfor eight years.  Was handling major brands like'}, {'start': '744.443', 'end': '749.482', 'text': 'Patterns and Tyres for India and South East Asia.'}, {'start': '749.482', 'end': '752.952', 'text': 'Akshay Mehra wanted people to\nget foldable laundry services.'}, {'start': '753.452', 'end': '758.357', 'text': 'When he returned to India, he started working\nwith Village Laundry Services Jewellers.'}, {'start': '758.357', 'end': '761.494', 'text': 'Together they conducted experiments to find the best'}, {'start': '761.494', 'end': '764.029', 'text': 'business prospects.  Did the'}, {'start': '764.663', 'end': '766.532', 'text': 'first experiment.  The'}, {'start': '766.532', 'end': '769.201', 'text': 'Wellers loaded the washing machine onto a pickup truck'}, {'start': '769.201', 'end': '772.805', 'text': 'and\nparked it on a busy street in Bangalore.'}, {'start': '772.805', 'end': '776.809', 'text': 'That pickup truck idea\nonly cost the dollar part by balancing it.'}, {'start': '777.343', 'end': '779.812', 'text': 'First of all, he wanted to know whether people would'}, {'start': '779.812', 'end': '782.481', 'text': 'give their clothes for washing\nand pay him money.  The'}, {'start': '783.115', 'end': '785.651', 'text': 'clothes did\nnot get cleaned right there on that track.'}, {'start': '785.985', 'end': '788.220', 'text': 'That was just for marketing.'}, {'start': '788.220', 'end': '790.990', 'text': 'Wallace would take the clothes elsewhere for\ncleaning'}, {'start': '791.323', 'end': '794.260', 'text': 'and\nreturn them to customers within 24 hours.'}, {'start': '794.593', 'end': '797.563', 'text': 'Wellers spent a week\non the truck traveling to different locations'}, {'start': '797.963', 'end': '800.299', 'text': 'so he\ncould learn more about the customers.  How can'}, {'start': '800.766', 'end': '804.236', 'text': 'he increase the number of people to bring laundry in?'}, {'start': '804.336', 'end': '806.438', 'text': 'Do people want any explanation?  Is'}, {'start': '806.438', 'end': '811.644', 'text': 'he concerned about cleanliness? Do the\ncustomers have any specific requests?'}, {'start': '811.644', 'end': '816.549', 'text': 'Wellers learned that customers were afraid the\ntruck would run away with their clothes.  To'}, {'start': '816.549', 'end': '819.819', 'text': 'solve this problem,\nWellers'}, {'start': '819.819', 'end': '823.455', 'text': 'replaced the pickup truck with\na customer-friendly mobile kiosk.'}, {'start': '823.455', 'end': '827.593', 'text': 'In another experiment, he took his force to\na local grocery store.'}, {'start': '828.093', 'end': '832.498', 'text': 'Wellers realized that customers\nwanted their clothes to be warrantied.'}, {'start': '832.498', 'end': '835.034', 'text': 'He also found out that if the clothes were returned within four hours,'}, {'start': '835.034', 'end': '838.771', 'text': 'he was willing to pay double the amount.'}, {'start': '838.771', 'end': '842.241', 'text': 'These experiments of Fearless are\nvery productive.  The'}, {'start': '842.241', 'end': '846.512', 'text': 'final product he created was a\nmobile kiosk for teenage bachelors featuring'}, {'start': '847.046', 'end': '849.782', 'text': 'fashionable washing machines and dryers.'}, {'start': '849.782', 'end': '853.452', 'text': 'He used good quality detergent and clean\nwater.'}, {'start': '853.719', 'end': '857.189', 'text': 'After successful experiments, Village\nLaundry Service expanded to 14'}, {'start': '857.489', 'end': '861.927', 'text': 'mobile kiosks\nin major cities like Mumbai and Bangalore.'}, {'start': '861.927', 'end': '864.063', 'text': 'He shared proudly in CE Bust.'}, {'start': '864.597', 'end': '867.433', 'text': 'We had 116 kg of clothes in 2010.'}, {'start': '868.200', 'end': '873.372', 'text': 'In the last one year alone, we have\nserved more than 10 customers across all our outlets.'}, {'start': '873.372', 'end': '876.609', 'text': 'Like the story in the expose,\nwe can see how the'}, {'start': '876.609', 'end': '879.144', 'text': 'principles of Lean Startup were\napplied to Village.'}, {'start': '879.912', 'end': '883.315', 'text': 'Akshay\nMahadevan was the first one to face embarrassment.'}, {'start': '883.983', 'end': '887.820', 'text': 'He didn’t know whether people would like his laundry\nservice or not.'}, {'start': '888.187', 'end': '892.024', 'text': 'Secondly, he created a free\nproduct as an experiment.'}, {'start': '892.491', 'end': '895.995', 'text': 'That was also a pickup truck camera, a\nminimum viable product.  It did'}, {'start': '896.462', 'end': '899.698', 'text': 'not take much money, time and photos to develop it.'}, {'start': '900.132', 'end': '902.401', 'text': 'He was able to test his hypothesis immediately.'}, {'start': '902.801', 'end': '907.539', 'text': 'Third, feedback from wireless customers\nthat Lam was able to get in Kerala gave him the idea of'}, {'start': '907.539', 'end': '912.177', 'text': 'making payments to pickup trucks and\nmaking widening service possible.  The'}, {'start': '912.544', 'end': '916.515', 'text': 'result of this experiment was\nthat he got the perfect product'}, {'start': '916.548', 'end': '918.651', 'text': 'that satisfied the customer needs.'}, {'start': '919.251', 'end': '921.320', 'text': 'It turned out to be a huge hit.'}, {'start': '921.320', 'end': '924.089', 'text': 'Village Laundry\nServices became a sustainable business.'}, {'start': '924.423', 'end': '925.124', 'text': 'Think.'}, {'start': '925.124', 'end': '929.194', 'text': 'If Balance had finalized their product before launching it in the market,'}, {'start': '929.628', 'end': '932.598', 'text': 'they would have planned a perfect marketing strategy for years.'}, {'start': '933.098', 'end': '937.803', 'text': 'All this\ncould have worked in a traditional business way if they had done a survey first,'}, {'start': '938.170', 'end': '941.073', 'text': 'but this is innovation for startups.'}, {'start': '941.073', 'end': '945.244', 'text': 'Starting a business is\nvery much an MD situation.'}, {'start': '945.244', 'end': '948.347', 'text': 'Startups shouldn’t invest\nso much in products or strategies'}, {'start': '948.347', 'end': '953.218', 'text': 'whose success is\nnot guaranteed in the first place.  The'}, {'start': '953.218', 'end': '956.422', 'text': "bottom line is that you can't be 100% sure unless\nyou deal with a real customer."}, {'start': '959.725', 'end': '963.529', 'text': 'As a new business, it is better to start small.'}, {'start': '963.529', 'end': '965.431', 'text': 'Add to experiments and bell.'}, {'start': '965.431', 'end': '970.636', 'text': 'With help, you will eventually create a perfect\nsustainable product.'}, {'start': '971.136', 'end': '974.473', 'text': 'Just like\nwalking slowly on an unknown path and'}, {'start': '974.473', 'end': '978.844', 'text': 'reaching your destination, I have\nheard about Cuban tune.'}, {'start': '978.844', 'end': '982.982', 'text': 'It was the first online site to\noffer group coupons to customers.  Due to'}, {'start': '983.515', 'end': '987.086', 'text': "its rapid success,\nmany sites copied DuPont's"}, {'start': '987.086', 'end': '992.057', 'text': 'idea, but you know the\nbeginning of the drone was not so successful.'}, {'start': '992.491', 'end': '997.529', 'text': 'His first customers were just 20 people\nwho purchased five By Gareth Peter.'}, {'start': '997.963', 'end': '1002.901', 'text': "Groupon founder Andrew Mason did\nn't necessarily set out to create a social commerce platform,"}, {'start': '1003.335', 'end': '1008.440', 'text': 'but Mason and his team did\ncreate a minimum viable product (MVP).'}, {'start': '1008.440', 'end': '1012.411', 'text': 'Listen to his story A Coupon Started\nas a WordPress blog,'}, {'start': '1012.444', 'end': '1016.448', 'text': 'Me and his team used to\npost something new every day.  It'}, {'start': '1016.982', 'end': '1018.951', 'text': 'was his first blog post.'}, {'start': '1018.951', 'end': '1021.920', 'text': 'If the t-shirt will come in red color and red size.'}, {'start': '1022.488', 'end': '1026.525', 'text': 'If you would like other radio sites please\nemail us.'}, {'start': '1027.192', 'end': '1029.661', 'text': "Chrome did\nn't even have a phone to dress for.  The"}, {'start': '1029.661', 'end': '1032.898', 'text': 'idea then was very simple, but it worked.  There is a demand for'}, {'start': '1033.298', 'end': '1035.667', 'text': 'proof of his experiments.  There are'}, {'start': '1036.168', 'end': '1038.871', 'text': 'customers\nfor whom Groupon will be valuable.'}, {'start': '1039.304', 'end': '1043.208', 'text': 'Then get the\nreal deal from Mason and his team.'}, {'start': '1043.208', 'end': '1047.279', 'text': 'Using just a file maker program, the\nrobot converted the first five'}, {'start': '1047.312', 'end': '1051.717', 'text': 'PDFs into shorthand format and then\nemailed the PDFs to five customers.'}, {'start': '1052.151', 'end': '1054.653', 'text': '500 sushi a day cost Rs 5.'}, {'start': '1055.154', 'end': '1058.290', 'text': 'He had to email that PDF file\nto 500 customers.'}, {'start': '1058.824', 'end': '1063.262', 'text': 'In the first year of Groupon the company was just\ntrying to get things going,'}, {'start': '1063.562', 'end': '1067.566', 'text': 'but those dresses, blogs,\nfile makers, video flash, Be Pizza, coupons etc were'}, {'start': '1067.833', 'end': '1070.335', 'text': "all very important to Groupon's success.  The"}, {'start': '1070.702', 'end': '1073.038', 'text': "company's growth rate was breaking."}, {'start': '1073.038', 'end': '1077.876', 'text': 'It is one of the fastest companies to reach the $1 billion benchmark.'}, {'start': '1077.876', 'end': '1082.414', 'text': 'Today Groupon helps local businesses\nacquire new customers.'}, {'start': '1082.414', 'end': '1087.453', 'text': 'It offers special affordable deals in 375 cities across the globe.'}, {'start': '1087.453', 'end': '1088.253', 'text': 'Minimal wearable'}, {'start': '1088.253', 'end': '1092.925', 'text': 'products are meant to help startups understand customer demand.'}, {'start': '1092.925', 'end': '1097.262', 'text': "That's why developing MBBS is\neasy, cheap and quick."}, {'start': '1097.262', 'end': '1102.468', 'text': 'Through MBBS, startups\ncan begin their bell major line cycle immediately.'}, {'start': '1102.468', 'end': '1107.573', 'text': 'In the traditional way of doing business, the products have to go through\na long'}, {'start': '1107.639', 'end': '1112.678', 'text': 'development period to achieve profitability\nbut in MBBS there are more factors.'}, {'start': '1112.678', 'end': '1116.048', 'text': 'This helps startups to design the best product,\nfigure out'}, {'start': '1116.048', 'end': '1119.151', 'text': 'technical\nissues and understand them.  Not only this, he'}, {'start': '1122.654', 'end': '1125.958', 'text': 'also answers many questions related to MBBS, business and marketing strategy.'}, {'start': '1125.958', 'end': '1129.828', 'text': 'Just like Hanumanji\nwent secretly to Lanka and found out the'}, {'start': '1129.828', 'end': '1133.298', 'text': 'strength of the enemy\nand then made his strategy.'}, {'start': '1133.832', 'end': '1135.901', 'text': 'MVP is something like that.  Finding out'}, {'start': '1135.901', 'end': '1139.238', 'text': 'more at Room Sources\nToyota is'}, {'start': '1139.605', 'end': '1141.874', 'text': 'an amazing principal at Toyota.'}, {'start': '1141.874', 'end': '1146.812', 'text': 'I know what Chennai means, go\nand see for yourself.'}, {'start': '1146.812', 'end': '1150.349', 'text': 'He believes that if managers want to\ntake the best decision,'}, {'start': '1150.382', 'end': '1153.118', 'text': 'they should go and see the situation first hand.'}, {'start': '1153.585', 'end': '1155.254', 'text': 'This is their cool principle.  The'}, {'start': '1155.254', 'end': '1159.158', 'text': 'Toyota Way requires anti-Gambusia practices in everything from development to\nmanufacturing to distribution'}, {'start': '1159.258', 'end': '1163.862', 'text': 'and even public affairs.'}, {'start': '1164.196', 'end': '1167.799', 'text': 'He says that from what I told\nhim there is no other way to really understand the problem'}, {'start': '1167.799', 'end': '1171.870', 'text': 'except to go and see it himself.'}, {'start': '1171.870', 'end': '1176.808', 'text': 'This is what UG Yoo Korea did when he was the\nmanager of the Sienna minivan in 2004.'}, {'start': '1177.309', 'end': '1180.546', 'text': 'He was given the responsibility of doing everything from conceptualizing the Sienna\nto its production.'}, {'start': '1184.349', 'end': '1187.519', 'text': "Host's market\nis mostly in North America."}, {'start': '1187.619', 'end': '1190.589', 'text': 'That year Yu Korea made a bold\nbusiness move.'}, {'start': '1190.923', 'end': '1193.859', 'text': 'He went on a road trip across all 50 states of the US.  Not only'}, {'start': '1194.293', 'end': '1198.063', 'text': 'this, he\nalso drove across Canada and Mexico.'}, {'start': '1198.697', 'end': '1202.267', 'text': 'Overall, they traveled about minuscule distances by train,'}, {'start': '1202.801', 'end': '1207.573', 'text': 'and in both cities, New Korea\nrented a 2003 model military vehicle'}, {'start': '1207.973', 'end': '1211.577', 'text': 'to gauge the size of\nmovement it needed.'}, {'start': '1211.577', 'end': '1215.981', 'text': 'He\nserved and talked to real minivan drivers.'}, {'start': '1215.981', 'end': '1221.420', 'text': 'What Ukraine discovered was\ncritical to the success of the 2004 model.'}, {'start': '1221.720', 'end': '1224.856', 'text': 'Why Goyal said that the\nowners of the minivan may'}, {'start': '1224.856', 'end': '1228.660', 'text': 'be parents and dream parents,\nbut it is the kids who rule it.'}, {'start': '1228.660', 'end': '1229.995', 'text': 'Two-thirds of the time the'}, {'start': '1229.995', 'end': '1234.633', 'text': 'show is spent talking about the kids\nand they are the most critical'}, {'start': '1234.633', 'end': '1238.470', 'text': 'and have the greatest awareness of their environment.  One of the'}, {'start': '1238.470', 'end': '1241.506', 'text': 'things I learned during my travels was'}, {'start': '1241.506', 'end': '1247.145', 'text': 'that a new Sena needs to have comfort features as well\nand hence I'}, {'start': '1247.145', 'end': '1251.750', 'text': 'invested a lot of budget in adding comfort features to this 2004 Sena Minivan.'}, {'start': '1251.750', 'end': '1254.186', 'text': 'Comfort is very important for children.'}, {'start': '1254.186', 'end': '1258.123', 'text': 'Especially in America, family road\ntrips are often long distance.'}, {'start': '1258.123', 'end': '1259.391', 'text': 'Yoga in Japan You'}, {'start': '1259.391', 'end': '1264.029', 'text': 'might never know this because\nlong route trips are not that common.  The'}, {'start': '1264.029', 'end': '1268.066', 'text': 'improved comfort features had very positive\nresults;'}, {'start': '1268.066', 'end': '1272.204', 'text': 'sales of the 2004 model were 60 percent higher than the 2003 model.  It'}, {'start': '1272.571', 'end': '1275.374', 'text': 'so happened\nthat the trips brought tremendous success.'}, {'start': '1275.807', 'end': '1279.778', 'text': 'I proved the bushes i.e.\ndaisy game fitness for kids.'}, {'start': '1279.778', 'end': '1281.380', 'text': 'He is the best in his work.'}, {'start': '1281.380', 'end': '1286.852', 'text': 'If we apply this to startups, there is no\nother way than going and seeing it yourself.'}, {'start': '1286.852', 'end': '1291.290', 'text': 'Experiments are very important,\nthey factor in more than any other business strategy.'}, {'start': '1292.691', 'end': '1296.261', 'text': 'Especially\nin new companies, if you don’t build an MVP'}, {'start': '1296.261', 'end': '1296.795', 'text': 'and'}, {'start': '1296.795', 'end': '1301.333', 'text': 'experiment with real customers,\nyou won’t know'}, {'start': '1301.333', 'end': '1302.701', 'text': 'what customers really want.  This is the best way to'}, {'start': '1302.701', 'end': '1305.904', 'text': 'learn for startups.'}, {'start': '1305.904', 'end': '1309.074', 'text': "Experiments don't\nhave to be months-long and difficult,"}, {'start': '1309.541', 'end': '1312.077', 'text': 'but their results are impressive.'}, {'start': '1312.077', 'end': '1314.880', 'text': 'Just\nlike Arjun had to see for himself on the battlefield'}, {'start': '1315.180', 'end': '1319.685', 'text': 'who was standing in front of him,\nonly then he was able to take the right decision.'}, {'start': '1319.685', 'end': '1322.020', 'text': 'Real knowledge is experiencing it yourself.'}, {'start': '1322.020', 'end': '1325.424', 'text': 'Conclusion:\nListen friend, you have a great business idea in your mind'}, {'start': '1325.457', 'end': '1330.095', 'text': 'and now the time has come to test that idea.'}, {'start': '1330.128', 'end': '1333.432', 'text': 'How to make even one MB: Remember your'}, {'start': '1333.432', 'end': '1336.368', 'text': 'minimum viable\nproduct should not be too expensive.'}, {'start': '1336.802', 'end': '1339.137', 'text': 'This is just the beginning so leave it and start.'}, {'start': '1339.671', 'end': '1341.973', 'text': 'Develop a simple product in the room.'}, {'start': '1342.107', 'end': '1346.845', 'text': 'When your MB is ready, then understand that\nyour learning process has started.'}, {'start': '1347.412', 'end': '1349.715', 'text': 'Now you can start the experiment session.'}, {'start': '1349.715', 'end': '1353.585', 'text': 'He remembers the cycle in bell and land and\nmake your own product.'}, {'start': '1353.585', 'end': '1356.722', 'text': 'Mature customer feedback\nand learn from them.'}, {'start': '1357.289', 'end': '1360.459', 'text': 'You will know\non which new date you have to make the payment'}, {'start': '1360.459', 'end': '1365.297', 'text': 'and which ones to stick to and\nkeep repeating this look of Bill Major Late until'}, {'start': '1365.630', 'end': '1368.533', 'text': 'all your sanctions are tested.'}, {'start': '1368.900', 'end': '1372.104', 'text': 'Until you\nget the answers to your rider duties.  In'}, {'start': '1372.104', 'end': '1376.675', 'text': 'this way you will be able to make your best final part to\nbest business strategy.  By'}, {'start': '1377.175', 'end': '1380.512', 'text': 'applying Lean Startup\nyou are not just setting out to make profits.'}, {'start': '1382.280', 'end': '1386.451', 'text': 'You have a\ngreat chance to achieve a sustainable business'}, {'start': '1386.952', 'end': '1388.987', 'text': 'and it is guaranteed that you will'}, {'start': '1389.020', 'end': '1392.924', 'text': "interact with real customers. So don't be\nafraid of CTDs,"}, {'start': '1392.958', 'end': '1396.928', 'text': 'fight them\nand set out on your path to success.'}, {'start': '1397.396', 'end': '1400.399', 'text': 'Just like\nArjuna achieved victory in the Mahabharata war after getting all his'}, {'start': '1400.399', 'end': '1403.402', 'text': 'doubts resolved.'}, {'start': '1404.102', 'end': '1406.872', 'text': 'First experiment,\nlearn and then move ahead.'}]