Ep. 047 - Kristen Kidd: The Power of Pet Photography
Stonetree Creative
[{'start': '0.640', 'end': '3.768', 'text': "Welcome back. You know, in the\nworld, there's two types of people."}, {'start': '3.824', 'end': '7.672', 'text': "There's dog people and there's\ncat people. I am squarely in the"}, {'start': '7.696', 'end': '11.752', 'text': 'dog people camp. And like most\nowners, I have nothing short of a'}, {'start': '11.776', 'end': '16.200', 'text': 'billion pictures of my dog\nKarma on my phone. And probably only'}, {'start': '16.240', 'end': '19.608', 'text': 'one or two of them are\nactually any good. The rest are just'}, {'start': '19.664', 'end': '23.672', 'text': 'these snapshots, but they give\nme the warm and fuzzies. Well, my'}, {'start': '23.696', 'end': '27.016', 'text': "guest today is Kristen Kidd\nand she's a photographer in the Philadelphia"}, {'start': '27.048', 'end': '31.250', 'text': 'area that specializes in a lot\nof things, including pet photography.'}, {'start': '31.360', 'end': '35.662', 'text': "She's got this amazing knack\nfor creating compelling story driven"}, {'start': '35.726', 'end': '39.214', 'text': 'images of owners and their\npets and has been creating coffee'}, {'start': '39.262', 'end': '43.726', 'text': "table books for years with all\nproceeds going to charity. She's"}, {'start': '43.758', 'end': '47.982', 'text': 'taking it a bit further now by\nlaunching Dog mom magazine, which'}, {'start': '48.086', 'end': '52.398', 'text': "combines Kristen's editorial\nstyle, photography and her writing"}, {'start': '52.494', 'end': '56.382', 'text': 'into this quarterly\npublication. So in this episode,'}, {'start': '56.446', 'end': '59.918', 'text': 'we obviously talk a lot about\ndogs, but we also explore how her'}, {'start': '59.974', 'end': '63.394', 'text': 'past career as a social worker\nhelps her connect with her clients'}, {'start': '63.502', 'end': '67.594', 'text': 'more deeply and how that helps\nher tell the stories of that human'}, {'start': '67.682', 'end': '72.282', 'text': 'canine bond. We dive into the\nconcept of fear and how we have to'}, {'start': '72.306', 'end': '76.506', 'text': 'fail forward if we want to\nsucceed at anything. We talk vulnerability'}, {'start': '76.618', 'end': '80.550', 'text': 'and shame and why dogs are\nsometimes better at lice than people.'}, {'start': '81.090', 'end': '84.378', 'text': 'Kristen and I have seen each\nother at WPPI for a couple of years'}, {'start': '84.434', 'end': '87.450', 'text': 'now, but it was only this year\nthat I started to get to know her,'}, {'start': '87.490', 'end': '92.152', 'text': "and I'm so grateful for it.\nKristen is so chill and has such"}, {'start': '92.176', 'end': '95.496', 'text': "a calming energy that I felt\nlike we've been friends forever."}, {'start': '95.688', 'end': '98.792', 'text': "You're really going to enjoy\nthis because, I mean, really, who"}, {'start': '98.816', 'end': '103.576', 'text': "doesn't love talking about\ndogs for an hour? So sit back, snuggle"}, {'start': '103.608', 'end': '107.032', 'text': 'up with your pup and get some\nnew perspectives on life as Kristen'}, {'start': '107.096', 'end': '111.688', 'text': 'shows you how to find harmony\namidst everyday chaos. So without'}, {'start': '111.744', 'end': '139.140', 'text': "further ado, let's get on with\nthe show. I don't know how to start"}, {'start': '139.180', 'end': '144.244', 'text': 'this, so we just fall into\nconversation and then after the intro,'}, {'start': '144.372', 'end': '149.428', 'text': "I start us kind of where we're\nnot cursing and we're not going over"}, {'start': '149.484', 'end': '152.934', 'text': 'the preamble and we just kind\nof get into it. And I started wherever'}, {'start': '152.982', 'end': '153.730', 'text': 'I started.'}, {'start': '154.030', 'end': '157.718', 'text': 'Okay, great. Awesome. Yes. So\nyou were saying, you were saying'}, {'start': '157.774', 'end': '160.934', 'text': "I'm vibing and mellowing and\nyes, I am vibing and mellowing. And"}, {'start': '160.942', 'end': '164.262', 'text': "what am I photographing? I'm\nprimarily photographing pets. It"}, {'start': '164.286', 'end': '167.750', 'text': 'ends up being pets I attract\njust by default. I attract a lot'}, {'start': '167.790', 'end': '171.766', 'text': 'of, like, dog moms, dual\nincome, no kids kind of thing. But'}, {'start': '171.838', 'end': '176.526', 'text': 'it is all over the map. I\nWould love to just. If there was'}, {'start': '176.638', 'end': '180.542', 'text': 'a better SEO that included\npets as family, then I would just'}, {'start': '180.566', 'end': '187.086', 'text': 'say family. But almost all of\nmy families have pets. And my joke'}, {'start': '187.118', 'end': '190.430', 'text': 'is like, you know, when I do\nstyle consults and, and prep people'}, {'start': '190.470', 'end': '193.950', 'text': 'for their session, then I show\nthem all these samples and different'}, {'start': '193.990', 'end': '198.030', 'text': 'things and my joke is like, I\nswear I do photograph families that'}, {'start': '198.070', 'end': '201.230', 'text': "also don't have pets. I do."}, {'start': '201.270', 'end': '202.974', 'text': 'I just not going to see any of them.'}, {'start': '203.062', 'end': '206.954', 'text': "Yeah, exactly. We're just\ngoing to rent some pets, we're going"}, {'start': '206.962', 'end': '212.106', 'text': "to borrow some pets. You know,\nyesterday's session was really amazing"}, {'start': '212.138', 'end': '218.074', 'text': 'as well. It was four kids,\nfour dogs and the parents. The kids'}, {'start': '218.122', 'end': '225.066', 'text': 'ranged in age from 13 to 2 and\nthe pets ranged from Great Dane to'}, {'start': '225.138', 'end': '230.270', 'text': 'Cavalier King Charles. It was fantastic.'}, {'start': '231.130', 'end': '236.418', 'text': "I'm starting to sweat now,\njust the anxiety of all of that because"}, {'start': '236.474', 'end': '240.626', 'text': "in my studio I'm used to\nhaving one adult. No babies, no kids,"}, {'start': '240.658', 'end': '244.626', 'text': "no weddings, no, no pets or\nanything like that. So what you're"}, {'start': '244.658', 'end': '249.266', 'text': 'talking about makes me want to\npeel my skin off. Because thinking'}, {'start': '249.298', 'end': '255.042', 'text': "about trying to handle all of\nthat at once, I, I can't wait to"}, {'start': '255.066', 'end': '258.582', 'text': "dig into this because I\ndidn't. I kind of knew you were a"}, {'start': '258.606', 'end': '262.454', 'text': 'pet photographer, but I know\nnothing about it. Have I taken pictures'}, {'start': '262.502', 'end': '266.838', 'text': 'of people with their pets?\nAbsolutely. But to do it over and'}, {'start': '266.894', 'end': '271.862', 'text': 'over and over takes a certain\npersonality. I love my dogs. I have'}, {'start': '271.886', 'end': '276.518', 'text': "a great time with them. Other\npeople's dogs? No chance."}, {'start': '276.614', 'end': '277.970', 'text': "Yeah, that's fair."}, {'start': '278.270', 'end': '281.622', 'text': "They don't respect me, they\ndon't like me. They've read my Instagram."}, {'start': '281.686', 'end': '285.190', 'text': "They don't like the captions\nthat I use. These dogs are bastards,"}, {'start': '285.270', 'end': '289.170', 'text': 'right? So they come into my\nstudio and they just take over. How'}, {'start': '289.210', 'end': '293.442', 'text': "do you deal with all of that?\nForget the humans for a second. Let's."}, {'start': '293.506', 'end': '295.906', 'text': "Let's talk about dogs, right?\nBecause that's everybody's favorite"}, {'start': '295.938', 'end': '300.642', 'text': 'subject. So how do you deal\nwith dogs? How do you deal with the'}, {'start': '300.666', 'end': '305.298', 'text': 'unruliness, the well behaved\nones, the poorly behaved ones, the'}, {'start': '305.354', 'end': '309.602', 'text': 'puddles of whatever they leave\nbehind? How do you deal with all'}, {'start': '309.626', 'end': '310.270', 'text': 'of this?'}, {'start': '311.210', 'end': '315.160', 'text': "Oh, I love this. I love this.\nI'm actually going to flip the question"}, {'start': '315.460', 'end': '320.412', 'text': 'and start the answer with\nhumans. My background is where I'}, {'start': '320.436', 'end': '323.676', 'text': 'opened my studio. I was a\nsocial worker for 13 years.'}, {'start': '323.748', 'end': '324.076', 'text': 'Right?'}, {'start': '324.148', 'end': '329.948', 'text': 'And the interesting thing is\nthat human behavior and canine behavior'}, {'start': '330.044', 'end': '333.244', 'text': 'are actually very similar.\nSimilar. And so, you know, why are'}, {'start': '333.252', 'end': '336.316', 'text': 'we talking about behavior?\nBecause behavior is the function'}, {'start': '336.348', 'end': '339.468', 'text': 'of everything that we do. We\nbehave in a certain way in order'}, {'start': '339.524', 'end': '343.084', 'text': "to receive a certain outcome.\nWe all do, no matter what we're doing."}, {'start': '343.172', 'end': '346.622', 'text': "I'm focusing on dogs for this\npoint of the conversation, but it"}, {'start': '346.646', 'end': '351.566', 'text': 'really could be any animals.\nThe, the behavior, there is a function'}, {'start': '351.598', 'end': '354.638', 'text': 'to it. And I really value\nunderstanding that and appreciating,'}, {'start': '354.734', 'end': '358.782', 'text': 'appreciating that and meeting\nboth humans and pets where they are'}, {'start': '358.806', 'end': '365.790', 'text': 'at and celebrating that. And\nthat is, that is my job, is to understand'}, {'start': '365.910', 'end': '369.582', 'text': 'what people want to celebrate\nmost in their lives. I find that'}, {'start': '369.606', 'end': '375.002', 'text': 'people have not had as much of\na platform to celebrate the pets'}, {'start': '375.066', 'end': '379.706', 'text': 'in their lives and to elevate\nthem to the status of family member,'}, {'start': '379.778', 'end': '383.386', 'text': 'which is truly the experience\nof many people, is that their pets'}, {'start': '383.418', 'end': '386.842', 'text': "are a member of their family.\nThey're closer to their pets than"}, {'start': '386.866', 'end': '391.098', 'text': 'they are to many different\nhumans. So being able to honor that,'}, {'start': '391.154', 'end': '393.706', 'text': "celebrate that, meet the\nhumans and the pets where they're"}, {'start': '393.738', 'end': '397.450', 'text': 'at. And the cool thing about\nthat, I think, or the coolest thing'}, {'start': '397.490', 'end': '401.082', 'text': "to me is meeting people and\npets where they're at, means that"}, {'start': '401.106', 'end': '405.664', 'text': 'we can just embrace who they\nare. It means that I have to embrace'}, {'start': '405.712', 'end': '411.072', 'text': 'the chaos, which I love. But\nit also means, and this is why I'}, {'start': '411.096', 'end': '415.712', 'text': 'speak like I was speaking at\nWPPI on embracing imperfection and'}, {'start': '415.736', 'end': '420.144', 'text': 'embracing our own\nimperfections. Because that family'}, {'start': '420.312', 'end': '423.536', 'text': 'that I photographed yesterday\nwith the four kids and four dogs,'}, {'start': '423.568', 'end': '427.728', 'text': 'there was not a portrait in\nwhich everyone was beautifully appointed'}, {'start': '427.824', 'end': '434.610', 'text': 'and staring. No, but they\nloved it because they. If you have'}, {'start': '434.650', 'end': '439.314', 'text': "four kids and you have four\ndogs, you like crazy, okay? You're"}, {'start': '439.362', 'end': '442.626', 'text': "like, you have signed up for\nthis, which means that that's actually"}, {'start': '442.698', 'end': '446.370', 'text': 'what they want to capture. And\nI am fortunate enough to have that'}, {'start': '446.410', 'end': '452.402', 'text': 'be the case for pretty much\nall of my clients. And so I. I call'}, {'start': '452.426', 'end': '456.338', 'text': 'it creating an environment of\nsuccess, which also sounds very social,'}, {'start': '456.394', 'end': '460.370', 'text': "worky, but we're going to\nfacilitate an environment of success."}, {'start': '460.410', 'end': '462.686', 'text': 'And what that means is\nunderstanding what people love most'}, {'start': '462.758', 'end': '465.806', 'text': "and what's most important to\nthem and then just creating a space"}, {'start': '465.878', 'end': '469.710', 'text': 'in which all those things can\nshow up, be celebrated. People show'}, {'start': '469.750', 'end': '473.198', 'text': "up and their pets show up kind\nof at their best. It also means I'm"}, {'start': '473.214', 'end': '476.270', 'text': 'doing a lot of running around\nand that my photography does not'}, {'start': '476.310', 'end': '480.286', 'text': "look as perfect as many other\npeople's photography, but it is deeply"}, {'start': '480.318', 'end': '482.206', 'text': 'meaningful to the people that\nI serve.'}, {'start': '482.318', 'end': '487.810', 'text': 'For, for everybody listening.\nKristen and I met very, very briefly'}, {'start': '488.160', 'end': '490.968', 'text': "two years ago. Didn't speak.\nIt was kind of like a, hey, nice"}, {'start': '490.984', 'end': '494.600', 'text': 'to meet you. This year at\nwppi, we had a chance to kind of'}, {'start': '494.640', 'end': '497.768', 'text': 'sit and talk for about five or\nsix minutes right before, I think,'}, {'start': '497.824', 'end': '501.000', 'text': 'right before or after you were\nspeaking or right around that time,'}, {'start': '501.120', 'end': '505.540', 'text': 'I really wanted to get you on\nhere and dig In a little bit, because'}, {'start': '505.840', 'end': '510.456', 'text': "I've heard you use the phrase\nperfectly imperfect. And it really"}, {'start': '510.528', 'end': '514.392', 'text': "struck a nerve with me because\nas I've done my photography over"}, {'start': '514.416', 'end': '518.900', 'text': 'the years, I went from very\npolished commercial work to glamour,'}, {'start': '518.980', 'end': '525.908', 'text': "and it's basically receded in\nprecision. It's receded in that perfection."}, {'start': '526.084', 'end': '531.620', 'text': 'Because like you, I love that\nimperfect, the raw, the blur, the'}, {'start': '531.660', 'end': '535.140', 'text': 'chaos. I love capturing that.\nDealing with it is a whole different'}, {'start': '535.180', 'end': '540.820', 'text': 'situation. I love capture. So\nas we were talking, I could tell'}, {'start': '540.940', 'end': '546.004', 'text': 'that connection and that\nmeeting people where they are, seeing'}, {'start': '546.052', 'end': '550.052', 'text': "them for who they are, is\nvital to what you're doing now. Do"}, {'start': '550.076', 'end': '553.492', 'text': 'you feel like that comes from\nthe social work that you did? Do'}, {'start': '553.516', 'end': '556.276', 'text': "you feel like that's something\nyou developed as part of photography?"}, {'start': '556.388', 'end': '559.572', 'text': "Or is that just core to who\nyou are? And you've always been this"}, {'start': '559.596', 'end': '562.628', 'text': 'way of trying to dig in and\nget a little bit closer to someone'}, {'start': '562.684', 'end': '564.628', 'text': 'rather than just have surface conversations?'}, {'start': '564.724', 'end': '568.148', 'text': "It's all the above. Yeah, it\nreally is. I mean, right down to,"}, {'start': '568.204', 'end': '573.314', 'text': 'like, how I grew up. I.\nUnderstanding people was a coping'}, {'start': '573.362', 'end': '576.946', 'text': 'mechanism. So understanding\npeople became a way for me to control'}, {'start': '577.018', 'end': '583.310', 'text': 'what was happening around me.\nDeveloping into a sense of care and'}, {'start': '583.610', 'end': '587.666', 'text': 'being able to have a sort of\nsuperpower of reading people and'}, {'start': '587.738', 'end': '590.146', 'text': 'understanding what was\nhappening. When I walk in a room,'}, {'start': '590.218', 'end': '592.482', 'text': 'like where people were at\nmentally, emotionally, and all of'}, {'start': '592.506', 'end': '596.674', 'text': 'that good stuff, and then\nbringing that to the career as a'}, {'start': '596.682', 'end': '600.488', 'text': 'social worker and then all of\nthat being really fine tuned, really'}, {'start': '600.544', 'end': '606.072', 'text': 'fine tuned for like 13 years.\nAnd then I was photographing professionally,'}, {'start': '606.136', 'end': '609.464', 'text': "like in tandem with that\ncareer, as many people do when they're"}, {'start': '609.512', 'end': '612.584', 'text': 'starting out, I was\nphotographing professionally and'}, {'start': '612.752', 'end': '616.840', 'text': 'I knew that I wanted to bring\neverything that I love most about'}, {'start': '616.880', 'end': '621.048', 'text': "being a social worker into\nbeing a photographer. And so there's"}, {'start': '621.064', 'end': '624.980', 'text': 'a lot of different things that\nhappen that showed me how to do that.'}, {'start': '625.280', 'end': '632.270', 'text': 'And once I was able to see how\nI could take what I loved about connecting'}, {'start': '632.350', 'end': '637.598', 'text': 'deeply and helping others\nconnect deeply with themselves, with'}, {'start': '637.654', 'end': '642.094', 'text': 'what they love, the world\naround them, and create beautiful,'}, {'start': '642.142', 'end': '645.806', 'text': 'timeless art around that. Then\nI was just like, oh, yeah, this is.'}, {'start': '645.878', 'end': '649.102', 'text': "This is it. This is where it's\nat. This is where it's at. And have"}, {'start': '649.126', 'end': '653.828', 'text': 'it be really a therapeutic\nexperience. And in some ways of us'}, {'start': '653.884', 'end': '660.084', 'text': 'being just kind of like forced\nto stop and reflect and really lean'}, {'start': '660.132', 'end': '665.636', 'text': 'into what is good in our\nlives. And so all of it came together'}, {'start': '665.708', 'end': '668.772', 'text': 'and just built upon it, and\nbuilt upon it, and build upon it.'}, {'start': '668.876', 'end': '671.332', 'text': 'I can see how you were\nsuccessful as a social worker. I'}, {'start': '671.356', 'end': '673.236', 'text': "hope you were successful. I\nhope you didn't, like, get fired"}, {'start': '673.268', 'end': '676.308', 'text': 'for being A really shitty\nsocial worker. But it seems to be'}, {'start': '676.444', 'end': '681.052', 'text': "like you've got this very\nwelcoming energy about you. Right?"}, {'start': '681.076', 'end': '686.316', 'text': "It's a very chill, you're safe\nwith me type of vibe. And I'm sure"}, {'start': '686.388', 'end': '689.980', 'text': 'that between the social work\nand the photography and the writing'}, {'start': '690.060', 'end': '692.700', 'text': "and just being an artist in\ngeneral, you've got to balance all"}, {'start': '692.740', 'end': '697.132', 'text': "these roles, but it seems like\nyou're able to stay core to your"}, {'start': '697.156', 'end': '701.500', 'text': 'own personality of that. I\nneed to get to know you in order'}, {'start': '701.540', 'end': '705.596', 'text': "for me to do my job better.\nWhether that's social work or art"}, {'start': '705.668', 'end': '708.988', 'text': 'or photography or writing\nwhatnot. Do you feel like you can'}, {'start': '709.044', 'end': '712.256', 'text': 'harmonize all these parts of\nyour life very well?'}, {'start': '712.328', 'end': '717.024', 'text': 'I mean, I think like most\npeople, we feel like something always'}, {'start': '717.112', 'end': '720.592', 'text': "dominates. I don't know that\nanyone ever finds perfect balance"}, {'start': '720.656', 'end': '725.072', 'text': 'or perfect harmony or anything\nlike that, but there are times where'}, {'start': '725.096', 'end': '729.504', 'text': 'I feel, you know, more in\nharmony, more in balance, and then'}, {'start': '729.592', 'end': '732.896', 'text': 'times where I feel less and\nlike I have like, no control over'}, {'start': '732.968', 'end': '738.510', 'text': 'what is happening. Like\neverything is happening to me. I.'}, {'start': '739.210', 'end': '743.458', 'text': "I really like finding that\nbalance in the sense of I'm not actually"}, {'start': '743.514', 'end': '747.474', 'text': "a details person. I'm more of\na big picture person and like a visionary."}, {'start': '747.602', 'end': '753.618', 'text': "And it's taken me a lot to\nlearn to appreciate the details and"}, {'start': '753.674', 'end': '757.602', 'text': 'appreciating the details,\nappreciate systems like. Which sounds'}, {'start': '757.666', 'end': '763.074', 'text': 'so, like, boring, like, like\na. Systems like those that have to'}, {'start': '763.082', 'end': '765.902', 'text': 'do with anything about living\na happy life. But what I will say'}, {'start': '765.926', 'end': '770.494', 'text': 'is that it can sometimes be\neasier to have balance and harmony'}, {'start': '770.542', 'end': '776.046', 'text': 'when we can lean into systems\na little bit more and create systems'}, {'start': '776.078', 'end': '781.870', 'text': 'that make it easier for us to\ndo what we need to do so that we'}, {'start': '781.990', 'end': '785.742', 'text': "can be visionaries. You know,\nthere's always that baseline of like,"}, {'start': '785.766', 'end': '788.910', 'text': 'things that must happen in a\nday, a week, a month, a year. You'}, {'start': '788.950', 'end': '792.802', 'text': 'know, like, they have to\nhappen. And if, if we can kind of'}, {'start': '792.906', 'end': '797.490', 'text': 'accept that and create some\nsort of structure around it, then'}, {'start': '797.530', 'end': '802.386', 'text': 'I think that that allows us to\nbe able to. Then, okay, we have that'}, {'start': '802.538', 'end': '807.474', 'text': 'and we can allow our brains\nand hearts and minds and spirit to'}, {'start': '807.562', 'end': '810.770', 'text': 'be visionaries and to open up\nto what else is out there, because'}, {'start': '810.810', 'end': '815.362', 'text': "we kind of have like, other\nstuff figured out. So that's. I feel"}, {'start': '815.386', 'end': '819.314', 'text': "like that's kind of the space\nthat I, that I strive for to operate"}, {'start': '819.362', 'end': '825.826', 'text': "in. But. But then there's like\ncurveballs. So, you know, curve balls."}, {'start': '825.858', 'end': '829.218', 'text': "Okay. I guess this is\nhappening now. So there's like the,"}, {'start': '829.274', 'end': '832.882', 'text': 'the systems that can kind of\ncreate that balance and then we can'}, {'start': '832.906', 'end': '836.482', 'text': 'let our minds and hearts\nwonder and, and think big and dream'}, {'start': '836.546', 'end': '840.870', 'text': "big. And then there's like\nthe. I guess this is happening."}, {'start': '842.010', 'end': '845.458', 'text': 'Have you ever struggled with,\nwith attention? Have you ever struggled'}, {'start': '845.474', 'end': '852.046', 'text': 'with ADHD or add? Is that part\nof it? Only because I, because systems,'}, {'start': '852.078', 'end': '856.782', 'text': 'for me, as someone that is\nADHD and meds for it and all the'}, {'start': '856.806', 'end': '860.734', 'text': "therapy and all the things, if\nI didn't have systems in my life,"}, {'start': '860.822', 'end': '864.302', 'text': "I wouldn't be able to\nfunction. And that's. Yeah, probably"}, {'start': '864.366', 'end': '868.878', 'text': 'less systems, more well\ndefined routines. I need to have'}, {'start': '868.934', 'end': '874.302', 'text': 'things in a certain order or\nelse it devolves into chaos. And'}, {'start': '874.326', 'end': '877.446', 'text': "I think you're starting to\nnotice over the theme of all these,"}, {'start': '877.518', 'end': '881.958', 'text': 'these statements that I make\nis that chaos and I have this love,'}, {'start': '882.014', 'end': '886.550', 'text': "hate relationship. And I'm\nalways curious when I talk to other"}, {'start': '886.590', 'end': '893.350', 'text': 'artists who more often than\nnot have some level of chaos in their'}, {'start': '893.390', 'end': '896.854', 'text': 'lives and they struggle with\nmaintaining some sense of order.'}, {'start': '897.022', 'end': '899.894', 'text': "I'm always curious, like, is\nthat something that even bothers"}, {'start': '899.942', 'end': '902.630', 'text': 'you? Is that why you create\nthe systems? Or do you do it for'}, {'start': '902.670', 'end': '903.930', 'text': 'out of efficiency?'}, {'start': '905.350', 'end': '908.702', 'text': "Oh, I love that. I love all of\nthat. And there's like 10 questions"}, {'start': '908.766', 'end': '910.830', 'text': 'in that question, and I love that.'}, {'start': '910.870', 'end': '911.838', 'text': 'Welcome to Generator.'}, {'start': '911.934', 'end': '913.210', 'text': 'Yeah, I know, right?'}, {'start': '914.390', 'end': '915.694', 'text': 'Answer anything you want.'}, {'start': '915.782', 'end': '919.182', 'text': "The through line of, of what\nyou're, what you're asking and, and"}, {'start': '919.206', 'end': '922.862', 'text': "what you're saying. Your, Your\nfirst question about adhd. I, you"}, {'start': '922.886', 'end': '926.542', 'text': "know, I've questioned that\nmore recently. I don't think so."}, {'start': '926.646', 'end': '930.622', 'text': 'It just, it, it also shows up\nreally differently in women a lot'}, {'start': '930.646', 'end': '935.676', 'text': "of times, and so it can be\nmore latent as well. So I've become"}, {'start': '935.748', 'end': '940.572', 'text': "very good at recognizing it in\nothers. I'm. My favorite hobby is"}, {'start': '940.596', 'end': '947.516', 'text': "armchair diagnosis. It's\ngreat, but I don't think so. I don't"}, {'start': '947.548', 'end': '951.116', 'text': "think that that's a thing for\nme, however, because I'm big picture"}, {'start': '951.148', 'end': '954.940', 'text': 'and not details. Things like\nsystem and organization and things'}, {'start': '954.980', 'end': '958.268', 'text': "like that are just like, not\ninteresting to me. They're not as."}, {'start': '958.324', 'end': '962.576', 'text': "They're not novel enough, you\nknow, like, no, let's think, let's"}, {'start': '962.608', 'end': '966.752', 'text': "drape, let's do that. That's\nso much more fun. But you gotta run"}, {'start': '966.776', 'end': '969.936', 'text': 'a business. And so you better,\nyou better warm up to some stuff'}, {'start': '969.968', 'end': '974.240', 'text': "that's not as sexy and fun. A\npart of me loves chaos."}, {'start': '974.400', 'end': '975.904', 'text': 'Yeah, it sounds it, but.'}, {'start': '975.992', 'end': '979.008', 'text': 'But it, it is controlled\nchaos, though. I mean, I would use'}, {'start': '979.064', 'end': '982.160', 'text': 'an example of my photo\nsessions as one of the ways that'}, {'start': '982.200', 'end': '986.144', 'text': 'I really enjoy chaos because\nthere is. There is structure there.'}, {'start': '986.232', 'end': '989.792', 'text': "Even if it doesn't seem like\nthere is, there is. I have done all"}, {'start': '989.816', 'end': '994.332', 'text': 'the legwork before the. I\nknow, I know. I have gone and met'}, {'start': '994.356', 'end': '998.332', 'text': "the four dogs. I'VE met the.\nThe four kids. I know the space that"}, {'start': '998.356', 'end': '1002.812', 'text': "I'm photographing in. If it's\nnot in my studio. I know triggers"}, {'start': '1002.956', 'end': '1006.668', 'text': 'for the animals and the\nhumans. I know things that they love.'}, {'start': '1006.804', 'end': '1009.292', 'text': 'So I know what I want to\nincorporate, what would be a lot'}, {'start': '1009.316', 'end': '1015.340', 'text': "of fun that they'll engage\nwith in order to bring up what is"}, {'start': '1015.380', 'end': '1019.436', 'text': 'their best selves, what will\nhelp their best selves show up. And'}, {'start': '1019.508', 'end': '1023.014', 'text': "so that's all the structure.\nThat's all the, like, the systems"}, {'start': '1023.062', 'end': '1026.262', 'text': 'and. Okay. And we have, like,\nwe have a finite amount of time in'}, {'start': '1026.286', 'end': '1029.302', 'text': "which all of this is going to\nhappen, and then it's just like,"}, {'start': '1029.406', 'end': '1033.366', 'text': "let it go. Like. Like, just.\nJust see what happens. Like, I'm"}, {'start': '1033.398', 'end': '1037.510', 'text': "going to. I'm going to put all\nof this in place. It is an educated"}, {'start': '1037.590', 'end': '1041.686', 'text': "guess. It's a really good\neducated guess based on a lot of"}, {'start': '1041.838', 'end': '1045.430', 'text': "good information. And then\nwe're just going to show up. And"}, {'start': '1045.470', 'end': '1048.854', 'text': 'sometimes things that are even\nbetter than I ever could have imagined'}, {'start': '1048.902', 'end': '1052.168', 'text': "are going to show up. And\nsometimes it's going to be really"}, {'start': '1052.224', 'end': '1054.632', 'text': "difficult, and it's going to\nbe a slog, and I'm going to have"}, {'start': '1054.656', 'end': '1057.864', 'text': 'to figure out as I go along.\nAnd sometimes things are going to'}, {'start': '1057.872', 'end': '1063.208', 'text': 'show up that really surprise\nme just in any way. I love the surprises.'}, {'start': '1063.384', 'end': '1067.580', 'text': "And so that kind of chaos\nwhere I'm not going to be in it forever,"}, {'start': '1068.400', 'end': '1073.240', 'text': "there is a limit to this\nexperience. I've done a lot of legwork"}, {'start': '1073.320', 'end': '1079.184', 'text': "to make it successful. And\nthere's a finite number of directions"}, {'start': '1079.232', 'end': '1083.024', 'text': "that the chaos is gonna go. So\nit's controlled chaos in a way. And"}, {'start': '1083.032', 'end': '1085.540', 'text': "then it's just like, let's\njust see what happens."}, {'start': '1086.760', 'end': '1090.380', 'text': "It seems like you're able to\ncapture these relationships between"}, {'start': '1090.760', 'end': '1097.296', 'text': "the owners and the pets very\nwell. You're able to capture that"}, {'start': '1097.368', 'end': '1101.456', 'text': 'thing that we have with\nanimals where they are family members.'}, {'start': '1101.528', 'end': '1105.190', 'text': "I don't like calling dogs fur\nbabies, but, you know, like, there"}, {'start': '1105.230', 'end': '1111.110', 'text': 'is that. That connection with\nour. Our pets that is really hard'}, {'start': '1111.150', 'end': '1114.758', 'text': "to describe because they've\ngot a personality of their own. And"}, {'start': '1114.894', 'end': '1119.830', 'text': "we're trying to do our best to\ncommunicate with an animal. You seem"}, {'start': '1119.870', 'end': '1123.814', 'text': 'to be able to capture that\ncommunication really well. How do'}, {'start': '1123.822', 'end': '1124.614', 'text': 'you do it?'}, {'start': '1124.702', 'end': '1128.790', 'text': '75% of the work is done before\nI pick up my camera. And it is that'}, {'start': '1128.830', 'end': '1134.320', 'text': "conversation. The conversation\nis. It's very intentional, and it"}, {'start': '1134.360', 'end': '1140.016', 'text': 'leads to a very specific\nplace. And the series of questions'}, {'start': '1140.048', 'end': '1145.580', 'text': 'that I will ask anyone, one of\nmy favorites is tell me about a time'}, {'start': '1145.880', 'end': '1150.400', 'text': 'when your dog was there for\nyou in a way that other human that'}, {'start': '1150.440', 'end': '1153.056', 'text': "others couldn't be there for\nyou, maybe in a way that other humans"}, {'start': '1153.088', 'end': '1157.392', 'text': "couldn't be there for you.\nWhere were you? What was happening?"}, {'start': '1157.456', 'end': '1161.636', 'text': 'What was going on? And how did\nyou feel most loved and supported'}, {'start': '1161.668', 'end': '1166.036', 'text': 'by this creature? And what\nhappens from a question like that'}, {'start': '1166.188', 'end': '1171.908', 'text': "is they're going to tell me\nabout that specific time. They're"}, {'start': '1171.924', 'end': '1176.164', 'text': "going to take me to that place\nand tell me a story, but they're"}, {'start': '1176.212', 'end': '1182.324', 'text': 'also going to, without knowing\nit, describe vignettes to me, scenes.'}, {'start': '1182.452', 'end': '1187.604', 'text': "And it's my job to not only\ntake them to a place, this question"}, {'start': '1187.692', 'end': '1190.320', 'text': 'leads them to a place of\nreally understanding the full value'}, {'start': '1190.740', 'end': '1194.060', 'text': "of what's going to be\nhappening for them. They may call"}, {'start': '1194.100', 'end': '1196.604', 'text': 'me and just be like, I just\nlove my dog and I want a photo of'}, {'start': '1196.612', 'end': '1199.884', 'text': "my dog. You know, like, that's\nwhere we all. We start there. A lot"}, {'start': '1199.892', 'end': '1204.796', 'text': "of us start there. And then in\na good experience, we're really shown,"}, {'start': '1204.828', 'end': '1208.956', 'text': 'like, really what it means to\nus. They are connected to the most'}, {'start': '1209.028', 'end': '1211.964', 'text': 'meaningful part of their\nrelationship and the most powerful'}, {'start': '1212.012', 'end': '1216.492', 'text': 'part of their relationship\nthrough telling me that story. And'}, {'start': '1216.516', 'end': '1220.028', 'text': 'in that story, I was just\ntalking to a woman last week who'}, {'start': '1220.084', 'end': '1224.780', 'text': 'told me two stories that were\npretty similar. But a woman told'}, {'start': '1224.820', 'end': '1230.588', 'text': "me that she came into\npossession of her sister's dog after"}, {'start': '1230.644', 'end': '1236.284', 'text': 'her sister passed away. This\ndog has helped her to stay connected.'}, {'start': '1236.332', 'end': '1240.828', 'text': 'It is her final living\nconnection to her sister. And they'}, {'start': '1240.884', 'end': '1245.520', 'text': 'both loved her sister. And on\nthe. During the times that she was'}, {'start': '1245.560', 'end': '1249.440', 'text': 'grieving the loss of her\nsister, the dog was there, you know,'}, {'start': '1249.480', 'end': '1253.040', 'text': 'with her, and the dog was\nthere, like, so that we will go as'}, {'start': '1253.080', 'end': '1258.000', 'text': 'deep into it as understanding.\nAnd hearing that the dog would come'}, {'start': '1258.040', 'end': '1261.552', 'text': 'seek her out and sit next to\nher and put her little paws on her'}, {'start': '1261.576', 'end': '1267.312', 'text': "lap and look into her eyes and\ngive her kisses. So she's taken to"}, {'start': '1267.336', 'end': '1271.040', 'text': "that moment. She's taken to\nthe meaning of that moment. But I"}, {'start': '1271.080', 'end': '1275.232', 'text': "also then understand that\nthat's what I'm photographing. And"}, {'start': '1275.256', 'end': '1278.896', 'text': "so I create a scene in which\nI'm not doing it. I'm like, not like,"}, {'start': '1278.968', 'end': '1283.200', 'text': "hey, let's do the one where\nafter your sister passed away and"}, {'start': '1283.240', 'end': '1285.584', 'text': "you're sitting there, and then\nthe dog comes up and gives you a"}, {'start': '1285.592', 'end': '1287.872', 'text': 'kiss. You know that moment,\nthat really hard moment for you.'}, {'start': '1287.896', 'end': '1292.592', 'text': "Let's do that one. No, no, no.\nI know that the dog's gonna come"}, {'start': '1292.616', 'end': '1295.840', 'text': "up and give her a kiss, and\nit's going to look lovingly into"}, {'start': '1295.880', 'end': '1299.212', 'text': "her eyes. And so I'm just\nsetting up. Okay? We're gonna sit"}, {'start': '1299.236', 'end': '1301.468', 'text': "here on the floor. You're\ngonna give her some pets. You're"}, {'start': '1301.484', 'end': '1304.876', 'text': "gonna tell her thank you for\nwho she's been in your life, you're"}, {'start': '1304.908', 'end': '1308.956', 'text': "going to snuggle her and then\nthat's just gonna show up and she's"}, {'start': '1308.988', 'end': '1313.244', 'text': "connected to that meaning. And\nso that's what we create. So that's,"}, {'start': '1313.292', 'end': '1316.972', 'text': "that's how it happens. And\nlike shooting, like not to get into"}, {'start': '1316.996', 'end': '1319.932', 'text': "the weeds, but shooting in a\nway that's like we can see the loving"}, {'start': '1319.996', 'end': '1323.324', 'text': "look in the dog's eyes and she\nwants that and really can see the"}, {'start': '1323.332', 'end': '1327.406', 'text': 'loving look in her eyes and\nlike always creating those anchors'}, {'start': '1327.438', 'end': '1330.990', 'text': 'and those touch points so\nthat, you know, when 10 years from'}, {'start': '1331.030', 'end': '1334.766', 'text': 'now, 15 years from now, she\ncan feel the presence of that creature'}, {'start': '1334.798', 'end': '1335.630', 'text': 'in her life.'}, {'start': '1335.750', 'end': '1340.974', 'text': "The end of life portraits\nwith, with animals. I've had the"}, {'start': '1341.062', 'end': '1344.974', 'text': 'good fortune of helping some\npeople through that and creating'}, {'start': '1345.022', 'end': '1350.398', 'text': 'some of these images for them\nthat are, I think most owners, we'}, {'start': '1350.454', 'end': '1354.596', 'text': "know that time is coming and\nwe'll probably get some pictures"}, {'start': '1354.628', 'end': '1361.172', 'text': 'with the dog. But I had a dog.\nShe was a kind of a mutt, a little'}, {'start': '1361.196', 'end': '1367.060', 'text': 'bit of a rottweiler mutt that\nwas named Naima. And when she, when'}, {'start': '1367.100', 'end': '1371.268', 'text': 'I was losing her at the end of\nher life, I had some pictures done,'}, {'start': '1371.324', 'end': '1374.564', 'text': 'me and her, around the\nproperty by my pond and hanging out.'}, {'start': '1374.652', 'end': '1379.562', 'text': "And they mean so much just\nbecause it's this closure that I"}, {'start': '1379.586', 'end': '1383.722', 'text': "haven't had with other animals\nthat I've owned. Do you do much of"}, {'start': '1383.746', 'end': '1387.338', 'text': 'that? Do people come to you\nfor that? Or is it more kind of in'}, {'start': '1387.394', 'end': '1390.618', 'text': "midlife and we're just having\na great time. Do you do any of that?"}, {'start': '1390.674', 'end': '1391.594', 'text': 'End of life?'}, {'start': '1391.762', 'end': '1395.690', 'text': 'Yeah. Yeah. So I call them\nlegacy sessions. Legacy sessions,'}, {'start': '1395.850', 'end': '1403.706', 'text': 'yeah. And I love to do them as\noften as I can and I will nearly'}, {'start': '1403.738', 'end': '1406.582', 'text': "move mountains to make it\nhappen. It's like the one, like most"}, {'start': '1406.606', 'end': '1410.118', 'text': "of my clients, I'm like, okay,\nthis is my availability, blah, blah,"}, {'start': '1410.134', 'end': '1413.734', 'text': 'blah. When someone calls me\nand tells me that their dog has cancer'}, {'start': '1413.782', 'end': '1417.990', 'text': 'and they think they have like\ntwo more weeks, maybe four more weeks'}, {'start': '1418.110', 'end': '1421.686', 'text': "and they would really love to\nhave this. I'm like photographing"}, {'start': '1421.718', 'end': '1424.662', 'text': "on days and times when I do\nnot. And I'm. And if it's a week"}, {'start': '1424.686', 'end': '1427.558', 'text': "or if it's a week or two out,\nI'm like you, you pick up that phone"}, {'start': '1427.574', 'end': '1430.566', 'text': 'and you give me a call if\nthings start to look different and'}, {'start': '1430.638', 'end': '1434.762', 'text': "if I can, I'm going to be\nthere. I love that. I also have a"}, {'start': '1434.786', 'end': '1438.874', 'text': "history of studying grief and\ngrief work and I'm also extremely"}, {'start': '1438.922', 'end': '1442.858', 'text': 'comfortable with it. My mom is\na retired geriatric nurse. My first'}, {'start': '1442.914', 'end': '1447.978', 'text': 'memories were spending time in\na long term care facility and even'}, {'start': '1448.034', 'end': '1453.834', 'text': 'as a. As a child sitting with\npeople who were actively dying and,'}, {'start': '1453.922', 'end': '1458.108', 'text': 'you know, and my mom and I\nshare this belief and this comfort,'}, {'start': '1458.154', 'end': '1462.280', 'text': 'this comfort with the belief\nand knowledge that there are much'}, {'start': '1462.320', 'end': '1466.600', 'text': 'worse things than exiting this\nlife in this world. So I think I'}, {'start': '1466.640', 'end': '1471.752', 'text': 'believe in universal\nintelligence. And for me, I believe'}, {'start': '1471.856', 'end': '1476.616', 'text': 'that part of my purpose in\nthis world is to help people navigate'}, {'start': '1476.648', 'end': '1480.728', 'text': "that through the imagery that\nwe do, because I've had a stunning"}, {'start': '1480.904', 'end': '1486.610', 'text': 'number of humans and pets,\nbut. But humans have really catastrophic'}, {'start': '1486.690', 'end': '1491.762', 'text': 'events in timely circumstances\nthat have involved having a photographic'}, {'start': '1491.826', 'end': '1495.186', 'text': "session with me. And I'm like,\nwell, I guess this is what I'm supposed"}, {'start': '1495.218', 'end': '1501.154', 'text': 'to be doing, which I. I love.\nI love, because I really love helping'}, {'start': '1501.202', 'end': '1508.030', 'text': 'people understand grief, lean\ninto it and have a space for that.'}, {'start': '1508.410', 'end': '1514.280', 'text': "I just had, if you'll indulge\nme. This is so meaningful to me."}, {'start': '1515.140', 'end': '1521.564', 'text': 'Shut up, Kristin. So my last\ncoffee table book that. That I did,'}, {'start': '1521.652', 'end': '1525.900', 'text': 'raises money for rescue and\nall this other stuff. Amazing couple,'}, {'start': '1525.980', 'end': '1530.012', 'text': 'Kayla and Michael, and their\ntwo dogs, Ham and Jerry. So they'}, {'start': '1530.036', 'end': '1534.332', 'text': 'came in, they had a session.\nAbsolutely adored them. Great experience'}, {'start': '1534.436', 'end': '1538.144', 'text': "for all, including me. Yay.\nThey're in the book. They come to"}, {'start': '1538.152', 'end': '1542.016', 'text': 'the book release party, and\ntwo weeks after the book release'}, {'start': '1542.088', 'end': '1547.760', 'text': 'party, they both are hit by a\nbus as pedestrians. She lives, he'}, {'start': '1547.800', 'end': '1553.616', 'text': "doesn't. And a couple weeks\nago, she just booked another session"}, {'start': '1553.648', 'end': '1558.576', 'text': 'with me, and that was to be a\npart of an upcoming Dog mom magazine'}, {'start': '1558.688', 'end': '1564.642', 'text': 'that the theme is resilience.\nAnd she wanted to celebrate how her'}, {'start': '1564.666', 'end': '1568.434', 'text': 'dog Ham has supported her\nthrough the grief of losing her husband'}, {'start': '1568.482', 'end': '1572.450', 'text': 'suddenly, like, a couple\nmonths ago. And part of what she'}, {'start': '1572.490', 'end': '1576.114', 'text': 'wanted from her session. And\nI, you know, I. I was prepping her'}, {'start': '1576.122', 'end': '1578.850', 'text': 'for the session, I was like,\nyou know, whatever it is that you'}, {'start': '1578.890', 'end': '1581.490', 'text': 'would love to do, whatever\nwould be meaningful. And as much'}, {'start': '1581.530', 'end': '1584.690', 'text': 'as you would like to\nincorporate Michael into it or as'}, {'start': '1584.730', 'end': '1587.682', 'text': 'little. Whatever feels for\nyou. We talked about that. And then'}, {'start': '1587.706', 'end': '1591.312', 'text': 'when I showed up, she wanted\nto go back to the spot where it happened.'}, {'start': '1591.376', 'end': '1595.792', 'text': 'She wanted to go back to where\nthey were both hit by the bus, which'}, {'start': '1595.816', 'end': '1599.712', 'text': 'was like a block from her\nhouse. And I think that for a lot'}, {'start': '1599.736', 'end': '1604.848', 'text': 'of people, that might be\ndifficult to understand how someone,'}, {'start': '1604.984', 'end': '1610.816', 'text': 'help someone would want to\nrevisit that space. Being comfortable'}, {'start': '1611.008', 'end': '1616.496', 'text': "and feeling such a sacred\nhonor of journeying through people's"}, {'start': '1616.528', 'end': '1620.224', 'text': 'grief with them and being\nallowed to be in that sacred, deeply'}, {'start': '1620.272', 'end': '1625.184', 'text': 'vulnerable space. It just\nbrought me joy to just easily be'}, {'start': '1625.192', 'end': '1629.184', 'text': "like, great, let's go. Come\non, let's go. And to be there and"}, {'start': '1629.192', 'end': '1633.792', 'text': 'to stand there and say, what\nis it about this that is meaningful'}, {'start': '1633.856', 'end': '1638.496', 'text': 'for you. What do you love\nabout this? Being here in this space?'}, {'start': '1638.568', 'end': '1644.624', 'text': 'What is it that you want from\nthis and to do that and to not again,'}, {'start': '1644.712', 'end': '1649.912', 'text': 'perfectly imperfect. Whatever.\nI did not lament whether or not I'}, {'start': '1649.936', 'end': '1654.744', 'text': 'was gonna actually get the\nphoto that she wanted from it. I'}, {'start': '1654.832', 'end': '1660.168', 'text': 'just took in the scene,\nunderstood it as best I could, and'}, {'start': '1660.224', 'end': '1663.816', 'text': 'trusted that whatever it was\nthat she wanted from that was gonna'}, {'start': '1663.848', 'end': '1668.968', 'text': 'show up. And it did, aside\nfrom me. So, you know, that seems'}, {'start': '1668.984', 'end': '1673.554', 'text': "to be a big part of what I'm\nsupposed to be doing. And it brings"}, {'start': '1673.602', 'end': '1678.110', 'text': 'me a lot of honor to be able\nto do that.'}, {'start': '1678.650', 'end': '1681.906', 'text': 'It sounds like the universe\nhas definitely placed you exactly'}, {'start': '1681.938', 'end': '1686.578', 'text': 'where you need to be. Not only\nwith your art, but just in the empathy'}, {'start': '1686.594', 'end': '1691.810', 'text': 'that you can bring to people.\nAnd some of that understanding of'}, {'start': '1691.930', 'end': '1695.570', 'text': "grief, it's something that\nmost people stay away from. It makes"}, {'start': '1695.610', 'end': '1700.332', 'text': "us feel kind of oogie to talk.\nWe just don't know what to say. We're"}, {'start': '1700.396', 'end': '1706.668', 'text': "always sorry, we're always\nsad. We try to be empathetic. But"}, {'start': '1706.804', 'end': '1710.508', 'text': "unless you're exposed to it a\nlot, right, Whether you're a social"}, {'start': '1710.564', 'end': '1714.108', 'text': "worker or a counselor of some\nsort, unless you're building that"}, {'start': '1714.164', 'end': '1718.236', 'text': 'skill, it feels weird for a\nlot of people to be in that space'}, {'start': '1718.308', 'end': '1723.052', 'text': "because the vulnerability is,\nI mean, it's paper thin. Things can"}, {'start': '1723.076', 'end': '1725.772', 'text': 'go sideways really, really\nquickly. And to be able to stay in'}, {'start': '1725.796', 'end': '1730.316', 'text': 'that space and not only just\nbe there for someone, be present,'}, {'start': '1730.468', 'end': '1736.924', 'text': "but also capture the moment\nis. Is a gift that you're giving"}, {'start': '1736.972', 'end': '1740.940', 'text': "to people. It's wonderful. I,\nI. Honor is a great word, right?"}, {'start': '1740.980', 'end': '1743.880', 'text': "You're honored to be able to\ndo something like that for someone."}, {'start': '1744.260', 'end': '1750.060', 'text': "And it's relatively rare that\nas photographers we get into those"}, {'start': '1750.100', 'end': '1752.892', 'text': 'types of situations. Happens\nto everybody at one point in their'}, {'start': '1752.916', 'end': '1757.228', 'text': 'career. But able to do it over\nand over and over is really just'}, {'start': '1757.284', 'end': '1762.492', 'text': 'something special. Are those\ntypes of moments the impetus behind'}, {'start': '1762.596', 'end': '1766.444', 'text': 'starting Dog mom magazine that\nyou want to bring some of these stories'}, {'start': '1766.572', 'end': '1772.556', 'text': 'and these personalities, both\nhuman and canine, to life for people.'}, {'start': '1772.628', 'end': '1775.580', 'text': 'Tell me about how you started\nthis magazine.'}, {'start': '1775.660', 'end': '1780.000', 'text': 'It started as kind of a\nspinoff of the Coffee Table books.'}, {'start': '1780.140', 'end': '1783.832', 'text': 'Now that was for the PSPCA\nthat you were doing the Coffee Table.'}, {'start': '1783.896', 'end': '1787.336', 'text': "That's the most recent one. So\nI do a different rescue every time."}, {'start': '1787.408', 'end': '1792.344', 'text': 'Benefited a lot of rescues in\nthe Philadelphia area and the profits'}, {'start': '1792.392', 'end': '1795.528', 'text': "from the sales of the book\nGood rescue. There's about 50 people"}, {'start': '1795.584', 'end': '1799.112', 'text': "who are featured in each book.\nIt's. It's wonderful. It's about"}, {'start': '1799.136', 'end': '1802.760', 'text': 'a year long project. During\nthe last Coffee Table book, I was'}, {'start': '1802.800', 'end': '1807.480', 'text': 'doing this photo session with\na 20 something single woman and her,'}, {'start': '1807.600', 'end': '1811.842', 'text': 'her, her pibby, her pit bull\nmixed. We were having a blast. And'}, {'start': '1811.866', 'end': '1814.194', 'text': 'we were joking around and\nsaying, you know, these should be'}, {'start': '1814.202', 'end': '1816.162', 'text': 'in a magazine. Because she\nlooked like she was like in some'}, {'start': '1816.186', 'end': '1820.658', 'text': "sort of lifestyle magazine.\nShe's like boho chic and like being"}, {'start': '1820.714', 'end': '1822.290', 'text': 'adorable with her dog.'}, {'start': '1822.450', 'end': '1828.290', 'text': 'Coffee or morning macrame and\nplants and yes, yes, Noah Kahan playing'}, {'start': '1828.330', 'end': '1830.258', 'text': 'in the background. Yeah, I\ntotally get it.'}, {'start': '1830.394', 'end': '1835.522', 'text': 'Exactly. Yep, insert all of\nthat here. So we were joking about'}, {'start': '1835.546', 'end': '1838.114', 'text': 'it. We were like, oh, this\nshould just be in a magazine. And'}, {'start': '1838.122', 'end': '1840.890', 'text': "we're like the OGPA magazine.\nAnd we're like, oh, we need that."}, {'start': '1840.930', 'end': '1844.010', 'text': 'We need that in our lives.\nWell, of course it already exists.'}, {'start': '1844.170', 'end': '1848.634', 'text': "And then we're like, wait a\nsecond. And I began to do some research"}, {'start': '1848.802', 'end': '1853.338', 'text': "and I could not believe it did\nnot exist. And if you're a dog mom,"}, {'start': '1853.394', 'end': '1857.146', 'text': "if that's like your, if you're\nlike a part of that, that culture,"}, {'start': '1857.258', 'end': '1860.682', 'text': 'unfathomable that this does\nnot exist. So I was like, well, this'}, {'start': '1860.706', 'end': '1863.674', 'text': 'is going to happen. So I\nmodeled it. I figured, why I reinvent'}, {'start': '1863.722', 'end': '1866.570', 'text': 'the wheel. And I just took the\ncoffee table book model and made'}, {'start': '1866.610', 'end': '1870.314', 'text': "it smaller and more\napproachable. And so I'm making it"}, {'start': '1870.322', 'end': '1873.114', 'text': 'a quarterly magazine, making\nit a luxury magazine, making it a'}, {'start': '1873.122', 'end': '1877.066', 'text': 'lifestyle magazine. And I\nalready have from having six coffee'}, {'start': '1877.098', 'end': '1881.402', 'text': 'table books. I have so much\ncontent to already work with. But'}, {'start': '1881.426', 'end': '1884.794', 'text': "I don't really want to use\nthat for the magazine. I want to"}, {'start': '1884.802', 'end': '1889.162', 'text': "have fresh new stories. But\nit's. But promoting it is easy in"}, {'start': '1889.186', 'end': '1896.362', 'text': 'that sense. So yes, to answer\nyour question, it is about. So subscriptions'}, {'start': '1896.426', 'end': '1899.438', 'text': "raise money for rescue. So\nthere's always like a philanthropic"}, {'start': '1899.514', 'end': '1904.102', 'text': "angle. It's about building\ncommunity. Dog moms love to be a"}, {'start': '1904.126', 'end': '1909.638', 'text': 'part of this, this community.\nThey do. They want to just luxuriate'}, {'start': '1909.734', 'end': '1912.854', 'text': 'in how much they love their\npups and talk about how great they'}, {'start': '1912.862', 'end': '1917.222', 'text': 'are. And so creating the sense\nof community and then sharing, just'}, {'start': '1917.246', 'end': '1921.814', 'text': 'like in the books, sharing in\nour experiences that we are not alone'}, {'start': '1921.862', 'end': '1925.046', 'text': "in how much we love the\ncreatures in our lives and that we're"}, {'start': '1925.078', 'end': '1929.702', 'text': 'not alone in our experiences\nas humans, partially because our'}, {'start': '1929.726', 'end': '1933.138', 'text': 'dogs are there with us and\nfor, but also through sharing these'}, {'start': '1933.194', 'end': '1936.658', 'text': "stories, we see, you know, I'm\nnot the only one who went through"}, {'start': '1936.714', 'end': '1940.530', 'text': "cancer. I'm not the only one\nwho went through a really messy divorce."}, {'start': '1940.610', 'end': '1945.634', 'text': "I'm not the only one that has\ndepression, anxiety, or I'm selling."}, {'start': '1945.682', 'end': '1949.778', 'text': 'You know, my dog helped me\njourney through to get my PhD and'}, {'start': '1949.834', 'end': '1953.442', 'text': 'now I have my dream job, the\nhighest highs and the lowest Lows,'}, {'start': '1953.506', 'end': '1957.186', 'text': 'putting that all together and\ncelebrating those stories together.'}, {'start': '1957.338', 'end': '1962.732', 'text': "So that's, that's the idea,\nthat's the concept behind it. And"}, {'start': '1962.756', 'end': '1965.164', 'text': "then I'm hoping, just like any\nother magazine, I'm just kind of"}, {'start': '1965.172', 'end': '1968.476', 'text': 'opening the door for people to\nbe able to advertise their businesses.'}, {'start': '1968.508', 'end': '1971.148', 'text': 'We have a lot of branding\nclients. Some of them are pet centric'}, {'start': '1971.244', 'end': '1975.548', 'text': "brands, some of them aren't,\nbut are in line with Dog Moms. So"}, {'start': '1975.604', 'end': '1980.284', 'text': 'being able to offer that as\nwell and just see how far it goes,'}, {'start': '1980.412', 'end': '1982.988', 'text': "see where it takes us, it's."}, {'start': '1983.004', 'end': '1985.938', 'text': "Such a cool concept. And I\nknow I've, I've written for a bunch"}, {'start': '1985.954', 'end': '1989.938', 'text': "of magazines in the past, I've\nnever started my own. And I know"}, {'start': '1989.994', 'end': '1995.538', 'text': "that the logistics that go\ninto it are phenomenal. There's an"}, {'start': '1995.594', 'end': '1999.394', 'text': 'infinite number of\npossibilities to create niche magazines.'}, {'start': '1999.442', 'end': '2002.162', 'text': 'Right. We all grew up in\nskateboarding zines or, you know,'}, {'start': '2002.186', 'end': '2007.234', 'text': 'photo zines or whatever. And\nnow with independent publishing being'}, {'start': '2007.322', 'end': '2011.394', 'text': "such a large industry, we\ndon't have to wait for Conde Nast"}, {'start': '2011.522', 'end': '2014.818', 'text': 'to come out with a Dog mom\nmagazine. We can do it ourselves.'}, {'start': '2014.994', 'end': '2020.110', 'text': 'So with all of that, the\nwriting that goes along with it,'}, {'start': '2020.410', 'end': '2024.722', 'text': "are you, as you're\ninterviewing people, is this a questionnaire"}, {'start': '2024.786', 'end': '2027.922', 'text': 'that they fill out or are you\nfilming this and then playing the'}, {'start': '2027.946', 'end': '2031.570', 'text': 'information from that? The\nreason I ask is you strike me as'}, {'start': '2031.610', 'end': '2036.546', 'text': "someone that is so connected\nand into the conversation, I can't"}, {'start': '2036.578', 'end': '2041.426', 'text': 'imagine you with just a pad of\npaper going, okay, now say that again'}, {'start': '2041.498', 'end': '2045.622', 'text': 'so I can write it down right\nclick. Honestly, how are you capturing'}, {'start': '2045.686', 'end': '2048.422', 'text': 'these stories? Is it\nvideotape? Do you have a really good'}, {'start': '2048.446', 'end': '2051.558', 'text': "memory? Because I can't\nremember your name half the time."}, {'start': '2051.614', 'end': '2053.654', 'text': "Like we've been on this\ninterview for half an hour and I'm"}, {'start': '2053.662', 'end': '2054.134', 'text': 'like, I.'}, {'start': '2054.142', 'end': '2055.330', 'text': "Don'T know who you are."}, {'start': '2055.710', 'end': '2060.290', 'text': "I don't remember anything. So\nhow do you do it? How do you do it?"}, {'start': '2060.590', 'end': '2064.422', 'text': 'So I used to record all the\nconversations and then from. And'}, {'start': '2064.446', 'end': '2067.158', 'text': 'also like take notes while I\nwas chatting with them on the phone'}, {'start': '2067.174', 'end': '2070.134', 'text': 'or whatever, or even in\nperson, at least shorthand notes'}, {'start': '2070.262', 'end': '2074.027', 'text': "and put that in my CRM, my\ndatabase. And now I don't record"}, {'start': '2074.083', 'end': '2078.331', 'text': 'the conversations, although it\nis always great too. But now for'}, {'start': '2078.355', 'end': '2083.931', 'text': 'the books more recently, I\nhave taken notes and then I have'}, {'start': '2083.955', 'end': '2087.899', 'text': "a Google form that I'll send\nout with a lot of compelling questions"}, {'start': '2087.979', 'end': '2092.539', 'text': 'that, that, that I can\nextrapolate from and pair that with'}, {'start': '2092.579', 'end': '2096.523', 'text': "my notes. So that's what I've\ndone. More recently for the book,"}, {'start': '2096.691', 'end': '2099.211', 'text': "I'm going another direction\nthat I'm super excited about for"}, {'start': '2099.235', 'end': '2102.091', 'text': "the next book, which Is Letter\nto a Friend, in which I'm incorporating"}, {'start': '2102.155', 'end': '2107.000', 'text': 'handwritten letters\nphotoshopped into the art, which'}, {'start': '2107.040', 'end': '2111.464', 'text': 'is really meaningful for them\nand also just very intimate and fun'}, {'start': '2111.632', 'end': '2119.192', 'text': "for the magazine. I don't have\na form right now, currently. I. Are"}, {'start': '2119.216', 'end': '2121.544', 'text': 'you laughing at the train in\nthe background? Can you hear a train?'}, {'start': '2121.672', 'end': '2124.776', 'text': 'Yeah. I live next to the\nPhiladelphia train line or our studio'}, {'start': '2124.808', 'end': '2132.308', 'text': 'is. Enjoy that. So I partially\nright now is memory notes and then'}, {'start': '2132.364', 'end': '2136.468', 'text': 'clarifying questions. Because\nthis. This is a very early, very'}, {'start': '2136.524', 'end': '2140.660', 'text': "young baby project and I\nagain, I'll have a system in line"}, {'start': '2140.700', 'end': '2143.812', 'text': 'that will probably be a little\nbit more streamlined and easier at'}, {'start': '2143.836', 'end': '2146.800', 'text': "some point. But right now I'm\ndoing a little bit of winging it."}, {'start': '2147.100', 'end': '2152.084', 'text': "So particularly for this\nissue, I think I'm going to be giving"}, {'start': '2152.132', 'end': '2155.108', 'text': 'them call back and like\nclarifying some things and just going.'}, {'start': '2155.164', 'end': '2160.200', 'text': "Their stories are so deeply\nprofound and it's. I kind of have"}, {'start': '2160.240', 'end': '2163.208', 'text': 'them in my head and I feel\nlike I can write something around'}, {'start': '2163.264', 'end': '2167.112', 'text': 'it that I feel really good\nabout and then just clarify it with'}, {'start': '2167.136', 'end': '2169.672', 'text': 'them and make sure that it\nrepresents them in the best way.'}, {'start': '2169.696', 'end': '2172.600', 'text': "And because it's the magazine\nand not the book, there's only a"}, {'start': '2172.640', 'end': '2176.008', 'text': 'handful of stories that are\ngoing in. So it makes it easier to'}, {'start': '2176.064', 'end': '2178.488', 'text': "do that back and forth.\nWhereas with the book, if you're"}, {'start': '2178.504', 'end': '2181.912', 'text': "doing it, you can't like check\nwith every single person. So you"}, {'start': '2181.936', 'end': '2184.408', 'text': 'have to have a really good\nidea before you go in.'}, {'start': '2184.544', 'end': '2189.288', 'text': "As much as we are a digital\nculture now, there's nothing like"}, {'start': '2189.344', 'end': '2193.816', 'text': 'seeing yourself and your dog\nand an article in a printed magazine.'}, {'start': '2193.928', 'end': '2194.264', 'text': 'Yeah.'}, {'start': '2194.312', 'end': '2197.672', 'text': "There's just. There's\nsomething about it that isn't the"}, {'start': '2197.696', 'end': '2202.376', 'text': 'same as having an online\narticle or a blog. It just feels'}, {'start': '2202.488', 'end': '2205.096', 'text': "different. I love the fact\nthat you're doing this. So a couple"}, {'start': '2205.128', 'end': '2208.840', 'text': 'logistical questions. One,\nmagazines. Where are you getting'}, {'start': '2208.880', 'end': '2209.460', 'text': 'this?'}, {'start': '2210.640', 'end': '2217.000', 'text': "Let's see. So it has. All the\nlogistics has been like the audacity"}, {'start': '2217.080', 'end': '2220.424', 'text': "of being like, sure, I'm going\nto do a magazine. You have. So I"}, {'start': '2220.432', 'end': '2224.232', 'text': 'just want to say,\nlogistically, shit like this, you'}, {'start': '2224.256', 'end': '2228.936', 'text': "just have to have this broken\nbrain that just always says, it's"}, {'start': '2228.968', 'end': '2234.808', 'text': "going to be fine. Just, it's\ngoing to be fine. To actually answer"}, {'start': '2234.824', 'end': '2238.832', 'text': 'your question, the first, the\npilot one we did through blurb, you'}, {'start': '2238.856', 'end': '2242.960', 'text': 'can do magazines through\ngraphy as well. But with subscription'}, {'start': '2243.040', 'end': '2248.000', 'text': 'base, having them like shipped\nout to each individual person as'}, {'start': '2248.040', 'end': '2250.912', 'text': "a subscription, that's a whole\nother thing in itself. We actually"}, {'start': '2251.016', 'end': '2257.248', 'text': 'found a local printer who can\ndo it. We got a couple different'}, {'start': '2257.304', 'end': '2260.320', 'text': 'quotes from a couple different\nplaces. Found kind of like the same'}, {'start': '2260.440', 'end': '2263.328', 'text': 'price for the things that we\nwere looking for around the same'}, {'start': '2263.384', 'end': '2268.396', 'text': 'price, but the clencher was\nthe. Actually the fulfillment. And'}, {'start': '2268.468', 'end': '2272.396', 'text': 'at first, like, we just. We\nknow nothing. And like, so fulfillment.'}, {'start': '2272.508', 'end': '2276.652', 'text': 'What do you mean exactly by\nthat? The research I had to do to'}, {'start': '2276.676', 'end': '2280.684', 'text': 'understand exactly what\nfulfillment meant in the magazine'}, {'start': '2280.732', 'end': '2285.420', 'text': "world. So I get to that. So I\nfound a local printer that's called"}, {'start': '2285.460', 'end': '2288.796', 'text': 'Vizzy. And local is nice\nbecause you can get them on the phone'}, {'start': '2288.908', 'end': '2291.452', 'text': 'and you can just be like, hey,\nthis is what I need, this is what'}, {'start': '2291.476', 'end': '2294.732', 'text': "I want. And then they'll print\nthem and then they'll fulfill it."}, {'start': '2294.756', 'end': '2298.768', 'text': 'As in they will ship it to\neach individual subscriber.'}, {'start': '2298.864', 'end': '2303.008', 'text': "That's amazing. The reason I\nask is, yeah, graphy magazines are"}, {'start': '2303.144', 'end': '2307.024', 'text': 'gorgeous. Studio magazines are\ngorgeous. Or, you know, one off magazine,'}, {'start': '2307.072', 'end': '2311.280', 'text': 'small batch runs, that sort of\nthing. Unbelievable. But there comes'}, {'start': '2311.320', 'end': '2313.712', 'text': "a time where if you're getting\nmore subscriptions and you have the"}, {'start': '2313.736', 'end': '2317.872', 'text': 'fulfillment and you have this\nkind of operational chain that you'}, {'start': '2317.896', 'end': '2321.552', 'text': 'have to go through, it becomes\nless of a boutique magazine. And'}, {'start': '2321.576', 'end': '2324.778', 'text': "now you're like, oh, shit, I'm\na publisher. I've gone down this"}, {'start': '2324.834', 'end': '2328.410', 'text': 'road and I saw what they had\nto go through just in terms of getting'}, {'start': '2328.450', 'end': '2332.410', 'text': 'the art ready and getting the\ncopy ready and putting it all together'}, {'start': '2332.450', 'end': '2337.626', 'text': 'in a cohesive way, adding in\nads and sponsors and all the things.'}, {'start': '2337.778', 'end': '2343.418', 'text': "It's a ton of work. Especially\nif you're doing it all yourself,"}, {'start': '2343.514', 'end': '2347.882', 'text': "which I assume it's a team of\none or two, perhaps."}, {'start': '2347.946', 'end': '2350.030', 'text': 'Yeah. Yeah. Basically. Yeah.'}, {'start': '2350.790', 'end': '2356.094', 'text': "The learning curve that's gone\nalong with this, I'm sure is very"}, {'start': '2356.182', 'end': '2362.414', 'text': "steep. So what's the biggest\nthing outside of now? Fulfillment."}, {'start': '2362.542', 'end': '2367.582', 'text': "Because you are clearly an old\npro at fulfillment. That's been the"}, {'start': '2367.606', 'end': '2372.142', 'text': "big thing that you've learned\nin the process. That has become your"}, {'start': '2372.246', 'end': '2374.510', 'text': 'kind of closet. Favorite thing\nto do.'}, {'start': '2374.630', 'end': '2378.776', 'text': 'Favorite thing to do. Yeah.\nOh, my goodness. I want to say maybe'}, {'start': '2378.808', 'end': '2382.136', 'text': 'just design off the top of my\nhead aside, I mean, the photographing,'}, {'start': '2382.168', 'end': '2385.544', 'text': 'the story writing. The story\nwriting is. It really brings me so'}, {'start': '2385.552', 'end': '2389.560', 'text': "much joy. That's just a given.\nBut I do that all the time anyway"}, {'start': '2389.640', 'end': '2393.368', 'text': 'with all my other work with\nthe magazine aspect, the design elements,'}, {'start': '2393.464', 'end': '2398.376', 'text': "really neat. And I'm a big fan\nof not reinventing the wheel and"}, {'start': '2398.448', 'end': '2401.384', 'text': 'templating things as much as\npossible. Not to make it the exact'}, {'start': '2401.432', 'end': '2405.112', 'text': 'same every time, but to make\nit very user friendly and very adjustable.'}, {'start': '2405.256', 'end': '2409.070', 'text': 'Exactly. So, I mean, honestly,\nlike, I know a lot of people use'}, {'start': '2409.110', 'end': '2413.150', 'text': "InDesign, but that's not my\njam. So I honestly, like, Canva is"}, {'start': '2413.190', 'end': '2420.542', 'text': "just so easy and it's really.\nAnd it can look very luxurious. And"}, {'start': '2420.566', 'end': '2425.342', 'text': 'so why not? Just why not? And\nso finding that. Finding that kind'}, {'start': '2425.366', 'end': '2429.470', 'text': 'of style and feel and creating\nthat, and then just, like, tweaking'}, {'start': '2429.550', 'end': '2433.512', 'text': "it. Just. Just tweaking it. So\nthat's been. That's been really neat."}, {'start': '2433.576', 'end': '2437.672', 'text': 'I. Things that make me laugh\nare things like the binding of the'}, {'start': '2437.696', 'end': '2440.696', 'text': 'magazine. There are magazines,\nlike you said, that have a luxury'}, {'start': '2440.728', 'end': '2444.152', 'text': "feel to them and then others\nthat don't. Getting into, like, the"}, {'start': '2444.176', 'end': '2448.760', 'text': "minutia and the details of.\nOkay, well, I don't feel like this"}, {'start': '2448.800', 'end': '2452.600', 'text': "binding for this magazine is\nparticularly luxurious. It's just"}, {'start': '2452.640', 'end': '2454.968', 'text': "like, is this the conversation\nI'm having right now?"}, {'start': '2455.024', 'end': '2459.650', 'text': "It's the same thing with,\nlike, paper types. Your luster, your"}, {'start': '2459.690', 'end': '2463.970', 'text': 'matte, your deep matte, your\nsuper deep matte, your. Feels like'}, {'start': '2464.010', 'end': '2467.698', 'text': "velvet matte. And you're just\nlike, I don't. I don't know, like,"}, {'start': '2467.754', 'end': '2471.426', 'text': "give me what. Give me the one\nthat's under a dollar a print. Right?"}, {'start': '2471.498', 'end': '2474.354', 'text': "Like, a lot of times you get\nto the point where you're like, I"}, {'start': '2474.362', 'end': '2476.338', 'text': "gotta. I gotta print these\nmagnets. I have no idea how they're"}, {'start': '2476.354', 'end': '2480.354', 'text': "gonna come out. Let's. Let's\nstart pretty low on the totem pole."}, {'start': '2480.402', 'end': '2481.938', 'text': 'We can always get better, right?'}, {'start': '2481.994', 'end': '2485.426', 'text': "Yeah, that's. That is 100%\nwhere. Where I'm at. I'm like, let's"}, {'start': '2485.458', 'end': '2487.878', 'text': 'start with this. Let us see\nhow it is.'}, {'start': '2488.014', 'end': '2488.502', 'text': 'Our.'}, {'start': '2488.606', 'end': '2492.518', 'text': 'Our proximity. We. We actually\nhad a term in this in social work.'}, {'start': '2492.574', 'end': '2496.838', 'text': "It's called proximity to the\ngoal. So it was. It was never about,"}, {'start': '2496.894', 'end': '2499.542', 'text': 'like, when we would help\npeople, like, work toward their goals.'}, {'start': '2499.606', 'end': '2502.054', 'text': "It was like, you don't just,\nlike, meet the goal. You don't. You"}, {'start': '2502.062', 'end': '2506.806', 'text': "don't match the goal. It's.\nYou celebrate the victory of getting"}, {'start': '2506.878', 'end': '2509.622', 'text': 'in proximity to it, and you\nkeep getting closer and closer in'}, {'start': '2509.646', 'end': '2512.742', 'text': 'proximity until eventually you\nreach the goal.'}, {'start': '2512.886', 'end': '2515.526', 'text': 'The dog is better than\nperfect, right? At this point.'}, {'start': '2515.598', 'end': '2519.126', 'text': "Oh. Oh, of course. I mean,\nthat's what. Again, the. The talks"}, {'start': '2519.158', 'end': '2523.382', 'text': "that you see me do it WPI and\neverywhere. It's perfectly imperfect."}, {'start': '2523.446', 'end': '2528.134', 'text': "Yes. Don't let perfect be the\nenemy of good. Just do it. The imperfect"}, {'start': '2528.182', 'end': '2532.134', 'text': "book that's. That you wrote,\nthat's published, is better than"}, {'start': '2532.302', 'end': '2537.110', 'text': 'the draft that never made it\nanywhere. Just like, just. Just do'}, {'start': '2537.150', 'end': '2542.050', 'text': 'it. Fail at what you fail at\nand fail faster and get better.'}, {'start': '2542.590', 'end': '2546.102', 'text': "I'm finding that most of the\npeople that I talk to, most of the"}, {'start': '2546.126', 'end': '2550.182', 'text': 'photographers that I talk to,\nwe all, at a certain level, stop'}, {'start': '2550.286', 'end': '2554.102', 'text': "fearing failure and start to\nembrace it. We've gotten past our"}, {'start': '2554.126', 'end': '2558.530', 'text': "own ego, where we're like, oh,\nmy God, failure means I suck at everything."}, {'start': '2558.830', 'end': '2562.358', 'text': 'And we start looking at it as\nsaying, well, that taught me something.'}, {'start': '2562.414', 'end': '2565.862', 'text': "I'm going to do that again.\nLet me do this new thing. We start"}, {'start': '2565.886', 'end': '2569.222', 'text': 'to embrace it and fail forward\nrather than having it stop us in'}, {'start': '2569.246', 'end': '2573.564', 'text': "our tracks. In photography,\nwhat's been one of your biggest failures"}, {'start': '2573.612', 'end': '2576.972', 'text': "where you're like, I am never\ndoing that again. And I learned a"}, {'start': '2576.996', 'end': '2577.996', 'text': 'ton from that.'}, {'start': '2578.148', 'end': '2583.532', 'text': "Oh, my goodness. Oh, man, I\ndo, I do. I'm trying, man. I'm trying"}, {'start': '2583.556', 'end': '2588.380', 'text': 'to recall. I mean, I have a\nfew, but. Oh, my man, I wish I could'}, {'start': '2588.420', 'end': '2592.652', 'text': 'recall that right off the top\nof my head. Okay, here we go. So'}, {'start': '2592.676', 'end': '2598.426', 'text': 'we work with a marketing team\nat the studio, and we love our marketing'}, {'start': '2598.458', 'end': '2601.642', 'text': 'team now. And we do that\nbecause we really need. There is'}, {'start': '2601.666', 'end': '2605.258', 'text': 'a portion of the studio that\ndoes boudoir photography. And you'}, {'start': '2605.314', 'end': '2610.122', 'text': 'really need Google Ads and\nstuff for. For that. For that. Or'}, {'start': '2610.146', 'end': '2612.426', 'text': "at least we've found we've\nnever been the photographer that's"}, {'start': '2612.458', 'end': '2616.026', 'text': 'been like, I get all my leads\nfrom Instagram. I think I hopped'}, {'start': '2616.058', 'end': '2619.738', 'text': 'on the. On the Instagram\nbandwagon too late. But anyway, so'}, {'start': '2619.794', 'end': '2623.100', 'text': 'we. We get. We get those leads\nfrom Google Ads and stuff. And we.'}, {'start': '2623.210', 'end': '2628.856', 'text': "And I'm also like, never will\nI ever fully understand running ads."}, {'start': '2628.888', 'end': '2632.760', 'text': 'And I do not want to take the\nclasses to figure it out. Someone'}, {'start': '2632.800', 'end': '2637.960', 'text': 'else do it. My point is. My\npoint is, a couple years ago, we'}, {'start': '2638.000', 'end': '2642.872', 'text': 'invested in a marketing team\nthat we were working with previously'}, {'start': '2642.936', 'end': '2647.940', 'text': 'that was like twice as much,\nif not more of the price point than'}, {'start': '2648.400', 'end': '2650.984', 'text': 'most. And we were hoping we\nwould just see that return of investment'}, {'start': '2651.072', 'end': '2656.676', 'text': "because they would be so\nbadass. Right? And we didn't. And"}, {'start': '2656.748', 'end': '2663.764', 'text': "it was just an absolute drain.\nAnd we'd see some success, right?"}, {'start': '2663.932', 'end': '2666.740', 'text': "We would see some success. And\nso we'd want to hold on and believe"}, {'start': '2666.780', 'end': '2671.412', 'text': 'it was going to be better, but\nwe just kept throwing money into'}, {'start': '2671.436', 'end': '2674.788', 'text': 'the money pit. And we did that\nkind of across the board. There is'}, {'start': '2674.844', 'end': '2678.420', 'text': 'like, in business ownership,\nyou do have to spend money to make'}, {'start': '2678.460', 'end': '2678.852', 'text': 'money.'}, {'start': '2678.956', 'end': '2679.460', 'text': 'Got it.'}, {'start': '2679.500', 'end': '2683.872', 'text': 'But. And often it is a hefty\nprice tag, but not always. And the'}, {'start': '2683.896', 'end': '2687.680', 'text': 'return of investment, however\nthat is quantified, needs to be quantified.'}, {'start': '2687.760', 'end': '2691.456', 'text': 'And so I would say\nspecifically investing in that marketing'}, {'start': '2691.488', 'end': '2694.720', 'text': 'team, holding on forever and\nthen just draining so much of our'}, {'start': '2694.760', 'end': '2698.640', 'text': 'resources in that was one of\nthem is like, never again. But from'}, {'start': '2698.680', 'end': '2703.440', 'text': 'that as well, was that lesson\nof, like, we had to really dive into'}, {'start': '2703.480', 'end': '2707.136', 'text': "our numbers. And I'm like,\nthat's not sexy. That's not fun."}, {'start': '2707.288', 'end': '2711.744', 'text': 'But. But we really. We needed\nto dive into it. We needed to do'}, {'start': '2711.752', 'end': '2715.404', 'text': 'that. Legwork. And we needed\nto understand because the bigger'}, {'start': '2715.452', 'end': '2721.180', 'text': 'picture of failure and the\nnever go back is our overhead was'}, {'start': '2721.220', 'end': '2726.876', 'text': 'just out of control. And it\nwas just we were focusing on revenue'}, {'start': '2726.908', 'end': '2729.628', 'text': "and not on profit. And we\nneeded to understand that. And we're"}, {'start': '2729.644', 'end': '2733.660', 'text': 'not numbers people naturally\nit took a lot of work to do that'}, {'start': '2733.780', 'end': '2737.580', 'text': 'and we were actively failing\nbecause all resources were being'}, {'start': '2737.620', 'end': '2742.268', 'text': 'drained and we were just like\nthrowing money at different things'}, {'start': '2742.404', 'end': '2745.404', 'text': 'and not seeing the appropriate\nreturn investment. And that was a'}, {'start': '2745.412', 'end': '2750.204', 'text': 'huge failure, huge failure.\nAnd had to look at it, look it in'}, {'start': '2750.212', 'end': '2754.556', 'text': 'the eye, face it, figure it\nout and decide a different approach.'}, {'start': '2754.708', 'end': '2758.236', 'text': "Until you know your numbers,\nyou don't know if you're succeeding"}, {'start': '2758.268', 'end': '2760.444', 'text': "or failing. Right? You can\nfeel like a success because you're"}, {'start': '2760.452', 'end': '2763.612', 'text': 'taking these great pictures\nand everybody loves your work and'}, {'start': '2763.636', 'end': '2767.260', 'text': "you're five stars across\nGoogle. But you can be failing miserably"}, {'start': '2767.340', 'end': '2770.006', 'text': "if you're just bringing\nbuckets of money over to the fire"}, {'start': '2770.108', 'end': '2774.914', 'text': "and just tossing it all in\ndoing nothing. I've spent more money"}, {'start': '2775.002', 'end': '2779.122', 'text': 'on stupid shit over the years\nthat I thought was going to be better.'}, {'start': '2779.226', 'end': '2781.810', 'text': "And if I think back I'm like,\nI'd probably be in a much better"}, {'start': '2781.850', 'end': '2786.386', 'text': "position now than if I hadn't\ndone all of those things. But again,"}, {'start': '2786.458', 'end': '2788.882', 'text': "that's part of the learning\nprocess, right? You don't know what"}, {'start': '2788.906', 'end': '2792.994', 'text': "you don't know. I think\neverybody tries to search for that"}, {'start': '2793.082', 'end': '2797.644', 'text': "magic easy marketing button,\nright? And sometimes that's an outside"}, {'start': '2797.732', 'end': '2800.972', 'text': "agency, sometimes that's your\n13 year old nephew that knows how"}, {'start': '2800.996', 'end': '2805.148', 'text': "to use TikTok. It doesn't\nreally matter, but I think we're"}, {'start': '2805.164', 'end': '2808.588', 'text': 'all searching for ways to get\nout of the work that makes us feel'}, {'start': '2808.724', 'end': '2813.260', 'text': 'kind of gross. Every artist\nthat I know, most artists that I'}, {'start': '2813.300', 'end': '2816.332', 'text': "know don't like to do their\nself promotion in their marketing."}, {'start': '2816.476', 'end': '2819.228', 'text': "So we're always who do you use\nfor marketing? Do you have an out?"}, {'start': '2819.284', 'end': '2823.524', 'text': "Do you outsource it to use a\nva? Do you have an agency? And it's"}, {'start': '2823.572', 'end': '2826.868', 'text': "very easy to spend a lot of\nmoney. I'm using this as an example."}, {'start': '2826.964', 'end': '2831.092', 'text': 'Very easy to just spend a lot\nof money on something that you can'}, {'start': '2831.116', 'end': '2833.780', 'text': "do yourself. And it's kind of\nthat goodwill hunting, right? Great."}, {'start': '2833.820', 'end': '2836.372', 'text': 'You spent a hundred thousand\ndollars on an education that you'}, {'start': '2836.396', 'end': '2840.340', 'text': 'could have got for $2.50 a\nnight charges at the library. Same'}, {'start': '2840.380', 'end': '2842.612', 'text': 'kind of thing with marketing.\nIf you just kind of sit down and'}, {'start': '2842.636', 'end': '2847.380', 'text': "develop the plan. You really\ndon't need an agency for small business."}, {'start': '2847.500', 'end': '2851.652', 'text': "You're a big E commerce brand\nwhere online advertising is your"}, {'start': '2851.676', 'end': '2854.884', 'text': 'thing. You need to be doing AB\ntesting, you need to be doing all'}, {'start': '2854.892', 'end': '2859.092', 'text': 'this stuff, but for what we do\nand just trying to promote ourselves'}, {'start': '2859.156', 'end': '2863.412', 'text': 'to get a little bit more\nrecognition locally, not necessarily'}, {'start': '2863.476', 'end': '2866.772', 'text': "nationally. There's just\ncertain foundational things that"}, {'start': '2866.796', 'end': '2870.676', 'text': "you need to do, but you don't\nknow those things until you fail"}, {'start': '2870.828', 'end': '2871.764', 'text': 'the first time.'}, {'start': '2871.852', 'end': '2872.260', 'text': 'Yeah.'}, {'start': '2872.340', 'end': '2874.916', 'text': "So, yeah, that's, That's a\nhard lesson to learn, man."}, {'start': '2874.988', 'end': '2878.660', 'text': 'I think a lot of people, a lot\nof business owners, a lot of photographers'}, {'start': '2878.740', 'end': '2882.228', 'text': 'learn that lesson, learn those\ntype of lessons, too. I mean, many,'}, {'start': '2882.284', 'end': '2885.416', 'text': "many, many different\nentrepreneurs and professions. There's"}, {'start': '2885.448', 'end': '2888.760', 'text': "the thing you do, right? We're\nphotographers. That's what we do."}, {'start': '2888.800', 'end': '2893.176', 'text': "We're photographers. We're not\nmoney managers. We're not COOs. We're"}, {'start': '2893.208', 'end': '2897.640', 'text': "not, you know, we're, we're\nnot all the other things that bookkeepers"}, {'start': '2897.720', 'end': '2903.032', 'text': "and tax preppers. I, I think\nwhat I've found is, of course, we"}, {'start': '2903.056', 'end': '2908.264', 'text': 'always look at where we add\nvalue and outsource everything else'}, {'start': '2908.392', 'end': '2913.008', 'text': 'that we can and what is going\nto be the return investment in that?'}, {'start': '2913.064', 'end': '2918.224', 'text': 'Like, Iris never. I could not\nlove my bookkeeper and tax person'}, {'start': '2918.312', 'end': '2922.928', 'text': "more like, like, I will never,\nI will never get it right. I don't"}, {'start': '2922.944', 'end': '2926.416', 'text': "know the loopholes. I don't\nknow the pitfalls. And everybody"}, {'start': '2926.448', 'end': '2929.024', 'text': 'else needs to handle that. And\nI, and I pay them a good amount of'}, {'start': '2929.032', 'end': '2932.800', 'text': 'money to do it, but that helps\nmy business run better. And then'}, {'start': '2932.840', 'end': '2936.752', 'text': "there's, you know, one of the,\nthe best forms of marketing is in"}, {'start': '2936.776', 'end': '2939.992', 'text': 'person networking. A lot of\npeople hate it, but. But I love it,'}, {'start': '2940.016', 'end': '2944.200', 'text': "and I'm really good at it. And\nso building that and flexing that"}, {'start': '2944.240', 'end': '2946.904', 'text': 'muscle and leaning into that.\nAnd there are a lot of photographers'}, {'start': '2946.952', 'end': '2950.312', 'text': 'that do like ads really well\nand they kind of like it or they'}, {'start': '2950.336', 'end': '2952.920', 'text': 'can just wrap their brain\naround it. It will never be something'}, {'start': '2953.040', 'end': '2956.888', 'text': "that I do well. I'm going to\nbe throwing money out the window."}, {'start': '2956.984', 'end': '2960.056', 'text': "And so I'd rather put that\nmoney into someone who actually understands"}, {'start': '2960.088', 'end': '2964.462', 'text': 'the nuances of Google and SEO\nand this type of ads and doing that.'}, {'start': '2964.616', 'end': '2968.482', 'text': 'So understanding where the\nvalue is, what the value is, cutting'}, {'start': '2968.546', 'end': '2973.666', 'text': "down, cutting out all the crap\nthat isn't serving us and knowing"}, {'start': '2973.698', 'end': '2975.538', 'text': "what that is and we just don't\nknow it. Like you said, we don't"}, {'start': '2975.554', 'end': '2978.594', 'text': "know what we don't know. You\njust, you move forward and then you're."}, {'start': '2978.642', 'end': '2981.634', 'text': 'And then you adjust. You just\nkeep adjusting. And you said you'}, {'start': '2981.642', 'end': '2985.026', 'text': 'were talking about\nentrepreneurs and photographers learning'}, {'start': '2985.058', 'end': '2988.786', 'text': 'to embrace failure, and it was\njust making me think and reminding'}, {'start': '2988.818', 'end': '2992.350', 'text': "me of. I think it's either\nthat or you don't have a business."}, {'start': '2992.650', 'end': '2999.842', 'text': "Like, you can't you simply\ncannot have a business without learning"}, {'start': '2999.906', 'end': '3004.418', 'text': "to embrace failure. Because\nyou're either going to destroy yourself"}, {'start': '3004.514', 'end': '3007.682', 'text': "feeling ashamed of all the\nthings that you didn't get right,"}, {'start': '3007.786', 'end': '3014.290', 'text': "or you're going to embrace and\nadapt. Those are the choices. It"}, {'start': '3014.330', 'end': '3018.174', 'text': 'never stops being scary, in a\nway. And so you have to kind of embrace'}, {'start': '3018.222', 'end': '3021.598', 'text': "the fear as well. And all of\nthat's okay. It's not for the faint"}, {'start': '3021.614', 'end': '3022.526', 'text': "of heart, that's for sure."}, {'start': '3022.598', 'end': '3027.822', 'text': 'Adrenaline junkies have that\nsame thing that I think those of'}, {'start': '3027.846', 'end': '3031.438', 'text': 'us that start businesses have,\nwhich is that little bit of excitement,'}, {'start': '3031.534', 'end': '3034.222', 'text': 'and then it feels really good\nonce you start to see a little bit'}, {'start': '3034.246', 'end': '3036.382', 'text': 'of success and you get a\nlittle bit better at it, a little'}, {'start': '3036.406', 'end': '3040.638', 'text': "bit better at it. And now\nyou're just addicted to that feeling."}, {'start': '3040.734', 'end': '3044.430', 'text': "I couldn't possibly ever go\nback to working in a corporate world"}, {'start': '3044.470', 'end': '3048.078', 'text': "again. And it's really hard\nnot to because there are things like"}, {'start': '3048.134', 'end': '3052.058', 'text': 'benefits and. And retirement\nplans. Right. I love those things.'}, {'start': '3052.194', 'end': '3055.946', 'text': "I don't care about that\nbecause I love what I do. So I've"}, {'start': '3055.978', 'end': '3060.586', 'text': 'noticed that over the years,\ngoing from corporate to commercial'}, {'start': '3060.618', 'end': '3063.834', 'text': "work to portraiture to\nwhatever the hell I'm going to be"}, {'start': '3063.842', 'end': '3069.082', 'text': 'doing next year, all of that\nis this evolution and this growth'}, {'start': '3069.186', 'end': '3074.870', 'text': "that I've experienced just in\nmyself. Yeah, you've evolved from"}, {'start': '3075.190', 'end': '3079.998', 'text': 'social worker to photographer\nand writer and artist. How do you'}, {'start': '3080.054', 'end': '3082.782', 'text': "feel like you're evolving? And\nwhat does the next stage look like?"}, {'start': '3082.886', 'end': '3088.670', 'text': "I think that. I think I'm in\na. In a space of a lot Of. Of growing"}, {'start': '3088.750', 'end': '3094.734', 'text': "pain, like personal growing\npains. I'm learning a lot of hard"}, {'start': '3094.822', 'end': '3102.640', 'text': 'lessons, just me within myself\nand how to. How to do what I do when'}, {'start': '3102.760', 'end': '3108.032', 'text': "life is hard. And I think that\nthere's an evolution and a growth"}, {'start': '3108.136', 'end': '3112.400', 'text': "that's happening within that.\nIt's very uncomfortable. It is not"}, {'start': '3112.440', 'end': '3117.260', 'text': 'a lot of fun. But I think as I\ngo through that, then it will inform'}, {'start': '3117.720', 'end': '3123.872', 'text': 'how I write and how I speak\nand how I teach, which I love. I'}, {'start': '3123.896', 'end': '3127.264', 'text': 'love doing all of those\nthings. Being at WPPI and speaking'}, {'start': '3127.312', 'end': '3132.946', 'text': 'for graph 8 is. Is such a\nblast. It brings me so much joy.'}, {'start': '3133.058', 'end': '3134.818', 'text': "You look like you're having a\ngreat time."}, {'start': '3134.954', 'end': '3140.786', 'text': 'I do. I absolutely love it.\nAnd I get to do that in other spaces'}, {'start': '3140.818', 'end': '3145.282', 'text': 'as well, and not just for\nphotographers, for other entrepreneurs'}, {'start': '3145.346', 'end': '3148.626', 'text': 'and decision makers and\nprofessionals and things like that.'}, {'start': '3148.698', 'end': '3152.226', 'text': "And I really love that. So I'd\nlove to be speaking and teaching"}, {'start': '3152.258', 'end': '3156.130', 'text': "and mentoring more. I'd love\nto continue writing. I think that"}, {'start': '3156.170', 'end': '3158.530', 'text': "everything's kind of bringing\nme in that direction. I think a lot"}, {'start': '3158.570', 'end': '3163.618', 'text': "of the growing pains that I'm\nCurrently in. Are going to be the."}, {'start': '3163.754', 'end': '3170.194', 'text': "The basis and for what I'll be\nsharing, like, with the world moving"}, {'start': '3170.242', 'end': '3173.618', 'text': "forward. And I think it's kind\nof a. It seems that most of what"}, {'start': '3173.674', 'end': '3179.058', 'text': "I'm meant to be speaking about\nand talking about is. Is really in"}, {'start': '3179.194', 'end': '3183.006', 'text': 'embracing all of, well, one,\nthe conversations that no one else'}, {'start': '3183.038', 'end': '3188.110', 'text': 'is having and really leaning\ninto those spaces of what do you'}, {'start': '3188.150', 'end': '3194.718', 'text': 'do when you have to run a\nbusiness and serve people and you'}, {'start': '3194.774', 'end': '3198.126', 'text': 'feel awful for whatever\nreason, whether that could be depression'}, {'start': '3198.158', 'end': '3204.398', 'text': 'or anxiety or grief or some\nmajor change or shift in life, and'}, {'start': '3204.534', 'end': '3209.650', 'text': "what do you do with that? So I\nthink that's a part of the direction."}, {'start': '3209.730', 'end': '3214.690', 'text': "Evolution that I'm going in is\njust talking, is just having conversations"}, {'start': '3214.850', 'end': '3219.602', 'text': 'for a lot of people are really\ndifficult to approach, but for me'}, {'start': '3219.706', 'end': '3224.482', 'text': 'are comfortable and even like\ndarkly humorous at times. Like, we'}, {'start': '3224.506', 'end': '3228.882', 'text': 'can. We can be safe in a space\nand reflect on these things. And'}, {'start': '3228.906', 'end': '3232.258', 'text': "it doesn't have to just be\nlike, more pain. It could actually"}, {'start': '3232.314', 'end': '3234.146', 'text': 'be something that is illuminating.'}, {'start': '3234.258', 'end': '3239.044', 'text': "And this is something that\nI've thought about with the influx"}, {'start': '3239.092', 'end': '3244.180', 'text': "of social media in our lives,\nis that we're constantly seeing people"}, {'start': '3244.220', 'end': '3248.724', 'text': 'with perfect lives and perfect\nstorylines and everything is beautiful,'}, {'start': '3248.772', 'end': '3251.444', 'text': "and they're the influencer\nwith the macrame and the plants and"}, {'start': '3251.452', 'end': '3254.196', 'text': "the coffee and the latte and\nall that sort of stuff. Everybody's"}, {'start': '3254.228', 'end': '3259.092', 'text': "perfect. But there's so much\nshared experience that we have that"}, {'start': '3259.116', 'end': '3262.052', 'text': "we don't talk about. Right.\nAnd this is, I think, why. Why you"}, {'start': '3262.076', 'end': '3267.256', 'text': 'and I connected so well is\nthat I love having those conversations'}, {'start': '3267.448', 'end': '3271.384', 'text': "where we're dancing around the\nissue, but we're both saying the"}, {'start': '3271.392', 'end': '3274.504', 'text': "same thing, but we're feeling\nout. All right, do you have shame"}, {'start': '3274.552', 'end': '3277.832', 'text': 'around this? Do I have shame\naround this? How deep do we want'}, {'start': '3277.856', 'end': '3281.480', 'text': 'to go? Am I going to be\nvulnerable? Can I trust you? So at'}, {'start': '3281.520', 'end': '3288.024', 'text': 'WPPI last year, there was a\nbit of a theme about these softer'}, {'start': '3288.072', 'end': '3292.544', 'text': "skills. Where I was seeing it\nin more seminars. This year, I didn't"}, {'start': '3292.592', 'end': '3297.424', 'text': 'see as much of that. But the\nspeakers that were speaking for Graphi,'}, {'start': '3297.552', 'end': '3303.568', 'text': 'you, Terry, Mitzi, all of the\nfolks that seem to buy into that'}, {'start': '3303.624', 'end': '3307.632', 'text': "same ethos of let's have the\nmore difficult conversations, let's"}, {'start': '3307.696', 'end': '3312.032', 'text': 'shine a light on some shame\nand some difficulty so that we can'}, {'start': '3312.056', 'end': '3315.424', 'text': "at least start to understand\nthat we're not alone and that there"}, {'start': '3315.432', 'end': '3320.106', 'text': 'are other people going through\nthis. Do you feel like those types'}, {'start': '3320.138', 'end': '3325.850', 'text': 'of conversations lead you to\nnew places in your own career, or'}, {'start': '3325.890', 'end': '3331.018', 'text': 'do you feel like you take more\nof the role of guide and social worker,'}, {'start': '3331.114', 'end': '3335.610', 'text': 'perhaps, where you know how to\nget Someone through that difficult'}, {'start': '3335.690', 'end': '3339.866', 'text': 'moment. Do you always learn\nsomething or do you tend to be the'}, {'start': '3339.938', 'end': '3341.738', 'text': 'guide and teacher in that situation?'}, {'start': '3341.834', 'end': '3346.234', 'text': 'I think both things are true.\nHopefully. It would be my hope that'}, {'start': '3346.322', 'end': '3351.690', 'text': "I would. It's wonderful to\nlearn to learn things and to walk"}, {'start': '3351.730', 'end': '3355.450', 'text': 'away considering something in\na different light, see the opportunity.'}, {'start': '3355.530', 'end': '3360.922', 'text': "There's always an opportunity\nto be compelled and to grow and so"}, {'start': '3361.026', 'end': '3365.274', 'text': 'paying attention to that. I\nlove being the guide and seeing people'}, {'start': '3365.362', 'end': '3370.560', 'text': 'light up when they consider\nsomething in a different light or'}, {'start': '3370.600', 'end': '3374.672', 'text': "when they feel that they've\nbeen given permission for something,"}, {'start': '3374.856', 'end': '3381.008', 'text': "which is a tricky thing to\narticulate because we don't actually"}, {'start': '3381.144', 'end': '3387.312', 'text': 'need permission, but we often\nfeel that we do. And one of the things'}, {'start': '3387.336', 'end': '3393.500', 'text': 'that brings me the most joy is\nto create that space in which people,'}, {'start': '3395.000', 'end': '3398.208', 'text': 'they receive that permission\neven though they never needed it.'}, {'start': '3398.264', 'end': '3401.136', 'text': "They're able to grant that to\nthemselves because they see a model"}, {'start': '3401.168', 'end': '3404.860', 'text': "for something that they didn't\nsee before. I think that's a big"}, {'start': '3404.900', 'end': '3409.564', 'text': "part of it is, you know, we\ndon't take certain risks because"}, {'start': '3409.652', 'end': '3414.188', 'text': "if we don't see it work or see\nthe model for how it could work or"}, {'start': '3414.244', 'end': '3420.092', 'text': 'the path for it, then we get\ncaught up in. In the risk and in'}, {'start': '3420.116', 'end': '3424.732', 'text': 'the fear. So, you know, I love\ntalking about the circuitous path'}, {'start': '3424.796', 'end': '3428.636', 'text': 'of life and embracing that.\nAnd I love talking about how I am'}, {'start': '3428.708', 'end': '3433.326', 'text': 'just not the person that, that\nyou would think would be standing'}, {'start': '3433.358', 'end': '3436.878', 'text': 'in front of people telling\nthem how to run their business or'}, {'start': '3436.934', 'end': '3441.022', 'text': "to have a more fulfilling\nlife, because I don't have the boxes"}, {'start': '3441.086', 'end': '3445.534', 'text': 'checked that so many, quote\nunquote successful people have checked.'}, {'start': '3445.582', 'end': '3450.126', 'text': 'And that I think that it does\nus a disservice to only be representing'}, {'start': '3450.158', 'end': '3453.598', 'text': 'and to only be looking in\nspaces where, well, this person had'}, {'start': '3453.654', 'end': '3457.808', 'text': "this trajectory in life that\nwe approve of. They're like, oh,"}, {'start': '3457.824', 'end': '3461.264', 'text': 'well, this person, this, this\nperson won all the awards and they'}, {'start': '3461.272', 'end': '3467.904', 'text': 'have all these accolades and\nthey do X, Y and Z. Therefore they'}, {'start': '3468.072', 'end': '3472.000', 'text': 'can, they can stand in front\nof us and talk to us about what success'}, {'start': '3472.120', 'end': '3476.260', 'text': 'means and, and all of that and\nwhat are the standards for qualifying,'}, {'start': '3476.840', 'end': '3480.752', 'text': 'where we get our information\nfrom and like, who we want to learn'}, {'start': '3480.816', 'end': '3484.568', 'text': 'from and really like\nchallenging that and thinking about'}, {'start': '3484.624', 'end': '3487.032', 'text': 'it in a different way. How can\nwe look at it and how can we think'}, {'start': '3487.056', 'end': '3489.128', 'text': 'about it differently in.'}, {'start': '3489.184', 'end': '3494.120', 'text': 'There is so much to open up\nabout ego, about self awareness and'}, {'start': '3494.160', 'end': '3501.000', 'text': "self love. There's so much\nthat is jumbled in that mix of what"}, {'start': '3501.040', 'end': '3505.400', 'text': 'we look at as success versus\nhow we see ourselves as succeeding.'}, {'start': '3505.480', 'end': '3509.970', 'text': 'And one of those cliche things\nthat, that I read all the time, whether'}, {'start': '3510.010', 'end': '3512.658', 'text': "it's A meme, or you see it\nonline, or someone's, you know, throwing"}, {'start': '3512.674', 'end': '3517.954', 'text': "it at me is no matter how\nshitty you feel, I can't imagine"}, {'start': '3518.002', 'end': '3519.890', 'text': 'that this is exactly how it\nwas written, but.'}, {'start': '3519.930', 'end': '3522.642', 'text': 'No matter how shitty you feel. Paraphrase.'}, {'start': '3522.786', 'end': '3525.682', 'text': "There is someone that's\nlooking at you and wants to be where"}, {'start': '3525.706', 'end': '3528.546', 'text': "you are, right? And if you\nthink you're not succeeding, you"}, {'start': '3528.618', 'end': '3533.826', 'text': "are the lighthouse for that\nperson. And it's humbling and it's"}, {'start': '3533.858', 'end': '3539.646', 'text': "also grounding. And it makes\nyou realize that it's all about perspective."}, {'start': '3539.838', 'end': '3544.798', 'text': 'And when I look at people that\nI think are doing it right or more'}, {'start': '3544.854', 'end': '3548.670', 'text': 'successful or I wish I was\nwhere they are, I really have to'}, {'start': '3548.710', 'end': '3553.170', 'text': 'step back and listen to that\nlittle Kristen kid on my shoulder'}, {'start': '3553.510', 'end': '3558.798', 'text': 'and say, are you really\nmeasuring yourself against them or'}, {'start': '3558.934', 'end': '3562.876', 'text': 'are you proceeding down the\npath that you want to be on?'}, {'start': '3563.038', 'end': '3563.408', 'text': 'Right?'}, {'start': '3563.464', 'end': '3568.992', 'text': 'And rarely do we stop and\nthink about that. Are we heading'}, {'start': '3569.056', 'end': '3572.272', 'text': "in a certain direction?\nBecause we're. I know. I battle this"}, {'start': '3572.296', 'end': '3576.912', 'text': 'all the time. I look at people\nand I go, man, I wish I. I knew how'}, {'start': '3576.936', 'end': '3580.816', 'text': 'to get that opportunity. Or,\nman, I wish I had that much word'}, {'start': '3580.848', 'end': '3585.392', 'text': 'of mouth for my business. Or,\nman, I wish. Whatever. There. There'}, {'start': '3585.416', 'end': '3589.718', 'text': 'are so many things that come\nfrom that comparison and our own'}, {'start': '3589.774', 'end': '3595.606', 'text': 'self value and whatever it is\nthat makes us us. Rarely do we step'}, {'start': '3595.678', 'end': '3599.782', 'text': 'back and say, am I comfortable\nwith where I am? Am I getting what'}, {'start': '3599.806', 'end': '3600.662', 'text': 'I want?'}, {'start': '3600.846', 'end': '3601.526', 'text': 'Right?'}, {'start': '3601.678', 'end': '3606.022', 'text': "So hearing you say all of\nthese things, I've noticed that there"}, {'start': '3606.046', 'end': '3609.222', 'text': "is this common thread through\neverything we've talked about, which"}, {'start': '3609.246', 'end': '3613.094', 'text': 'is this empathy, which is this\nconnection to animals, connection'}, {'start': '3613.142', 'end': '3617.720', 'text': "to people. It's listening more\nthan speaking. It's understanding."}, {'start': '3617.800', 'end': '3623.688', 'text': "It's holding space for people.\nI've got to believe that you've developed"}, {'start': '3623.864', 'end': '3629.944', 'text': 'some level of mental chart\nabout canine personalities versus'}, {'start': '3629.992', 'end': '3634.440', 'text': 'human personalities and why\ndogs sometimes are so much better'}, {'start': '3634.480', 'end': '3642.740', 'text': 'than people. So I think about\nthis for a second. What are the traits'}, {'start': '3642.920', 'end': '3646.524', 'text': "in dogs that you've noticed\nthat you wish more people had? And"}, {'start': '3646.532', 'end': '3649.880', 'text': "it's not this knife and butt\nthing like we're staying away from."}, {'start': '3652.020', 'end': '3654.092', 'text': "Come on, let's have the\ndifficult conversations."}, {'start': '3654.236', 'end': '3656.220', 'text': "That's a whole different\npodcast yet again."}, {'start': '3656.340', 'end': '3661.280', 'text': 'Right. The first thing that\ncomes to mind is. Is not speaking.'}, {'start': '3661.860', 'end': '3665.228', 'text': 'So. And I hear it time and\ntime and time again. It kind of goes'}, {'start': '3665.244', 'end': '3667.964', 'text': "back to the grief thing a\nlittle bit, too, but it's way beyond"}, {'start': '3668.012', 'end': '3672.750', 'text': 'that. The first thing that\ncomes to mind is not using words.'}, {'start': '3673.490', 'end': '3677.050', 'text': 'And one of the beautiful\nthings that we have as human beings'}, {'start': '3677.130', 'end': '3683.834', 'text': "is lexicon and words. And it's\npowerful and it can be a superpower."}, {'start': '3683.882', 'end': '3688.858', 'text': 'And I believe in it and I love\nit as a writer. Yes. It is so powerful'}, {'start': '3688.874', 'end': '3693.626', 'text': 'and important. And we have\nthat in a way that no other living'}, {'start': '3693.818', 'end': '3700.088', 'text': "being has. And it's great. It\nalso can be our biggest downfall"}, {'start': '3700.184', 'end': '3704.472', 'text': 'and shortcoming is this\nobsession with using words. And when'}, {'start': '3704.496', 'end': '3709.720', 'text': 'I talk to my clients and ask\nthem about, like, what matters most,'}, {'start': '3709.760', 'end': '3713.992', 'text': 'what they love most, what has\nmeant the most to them, particularly'}, {'start': '3714.136', 'end': '3718.264', 'text': 'through experiencing. The ones\nthat have, are talking about experiencing'}, {'start': '3718.312', 'end': '3722.842', 'text': "grief is they didn't have to\ntalk to their pet, they didn't have"}, {'start': '3722.866', 'end': '3726.430', 'text': "to explain anything. Their pet\ndidn't ask for any explanations."}, {'start': '3727.010', 'end': '3731.530', 'text': "They, they couldn't. It was\nonly what was happening was that"}, {'start': '3731.570', 'end': '3736.154', 'text': 'creature was there. And with\nlooks and body language and mere'}, {'start': '3736.202', 'end': '3741.258', 'text': 'presence was able to provide\nthe greatest amount of comfort that'}, {'start': '3741.394', 'end': '3745.322', 'text': 'could be imagined. And we get\ncaught up in what is the right thing'}, {'start': '3745.346', 'end': '3749.194', 'text': 'to say, what is the wrong\nthing to say. And it reminds me of'}, {'start': '3749.282', 'end': '3754.262', 'text': 'this, this principle, this\ncustom or tradition in the Jewish'}, {'start': '3754.326', 'end': '3758.422', 'text': "faith. And I myself am not\nJewish, and so I don't want to bastardize"}, {'start': '3758.486', 'end': '3764.790', 'text': 'anything. But in the process\nof grief, in sitting Shiva, one of'}, {'start': '3764.830', 'end': '3769.078', 'text': "the rules I'm going to say,\nfor lack of a better word, is that"}, {'start': '3769.134', 'end': '3773.670', 'text': 'when you enter the room of the\nperson who is grieving, you are not'}, {'start': '3773.710', 'end': '3776.598', 'text': 'the first person to speak. You\nactually do not speak until the person'}, {'start': '3776.654', 'end': '3783.072', 'text': 'who is in grief speaks. And\nthat is stunning. In a world where'}, {'start': '3783.096', 'end': '3787.120', 'text': 'we feel like we have to always\nhave the right word or the right'}, {'start': '3787.160', 'end': '3791.008', 'text': "answer or what if I say the\nwrong thing? So that's, that's. Thing"}, {'start': '3791.064', 'end': '3795.104', 'text': 'number one is not talking.\nThing number two is never wanting'}, {'start': '3795.152', 'end': '3799.472', 'text': 'you to be anything other than\nwhat you are. So it does not matter'}, {'start': '3799.576', 'end': '3803.056', 'text': "if you're a total asshole.\nWell, it does, because sometimes"}, {'start': '3803.088', 'end': '3807.648', 'text': "they can sense it. And maybe\nthey don't like that, but it doesn't."}, {'start': '3807.744', 'end': '3812.540', 'text': 'All of, all of our dark parts,\nall of us have shadows, all of us'}, {'start': '3812.580', 'end': '3815.724', 'text': "have less shining parts. All\nof us have things that we're ashamed"}, {'start': '3815.772', 'end': '3820.524', 'text': "of, things that we feel shame\nabout. Doesn't matter, doesn't resonate,"}, {'start': '3820.572', 'end': '3825.500', 'text': "doesn't register, is not a\nthing. They, they are only like you."}, {'start': '3825.540', 'end': '3828.156', 'text': "You come home and it doesn't\nmatter what you've done or what you've"}, {'start': '3828.188', 'end': '3831.580', 'text': "experienced or your mistakes,\nlike you're going to get the same"}, {'start': '3831.620', 'end': '3835.212', 'text': "greeting, you're going to get\nthe same love. And so they only want"}, {'start': '3835.236', 'end': '3840.726', 'text': 'for you to be who you are. And\nthat means a lot on a really bad'}, {'start': '3840.798', 'end': '3841.410', 'text': 'day.'}, {'start': '3842.350', 'end': '3846.598', 'text': "It really does. But it's that,\nthat, that love without expectation,"}, {'start': '3846.694', 'end': '3851.734', 'text': "it's presence. And I find that\nyou can hear in the background."}, {'start': '3851.782', 'end': '3852.998', 'text': 'Yeah. Perfect time.'}, {'start': '3853.054', 'end': '3858.982', 'text': "I find that when I'm in those\nmoments and. Hold on a sec."}, {'start': '3859.086', 'end': '3859.430', 'text': 'Hold on.'}, {'start': '3859.470', 'end': '3864.460', 'text': "I'm gonna stop this. Carla,\nnice it up. Got it up. Yeah, she's."}, {'start': '3864.540', 'end': '3867.676', 'text': "She's in the background on her\nback, just screaming in the air."}, {'start': '3867.828', 'end': '3871.080', 'text': 'You just. You need to keep all\nof that in. Please do not.'}, {'start': '3871.380', 'end': '3872.620', 'text': 'I most likely will.'}, {'start': '3872.740', 'end': '3877.228', 'text': "I most likely. It's so\nperfect. It's gonna touch on my next"}, {'start': '3877.284', 'end': '3878.604', 'text': 'point. Go ahead.'}, {'start': '3878.772', 'end': '3882.796', 'text': "But it's. It's that presence.\nIt's the. Nothing matters except"}, {'start': '3882.828', 'end': '3887.260', 'text': "for the fact that you're here\nand you're right. Sometimes their"}, {'start': '3887.300', 'end': '3891.276', 'text': "inability to speak and just\nlisten without expectation. It's"}, {'start': '3891.308', 'end': '3893.420', 'text': "like, whatever you're saying\nto me is the best thing you've ever"}, {'start': '3893.460', 'end': '3896.920', 'text': "said to me. I can't believe\nthis. Cats are a whole different"}, {'start': '3896.960', 'end': '3903.048', 'text': "story. Cats are assholes, but\ndogs are amazing at that. I've found"}, {'start': '3903.184', 'end': '3907.400', 'text': 'that the thing that we forget\nas humans is just to be present.'}, {'start': '3907.520', 'end': '3910.460', 'text': 'But I want to hear this. This\nlast piece.'}, {'start': '3910.960', 'end': '3918.024', 'text': 'Getting out of our own way to\nlive our most joyful best life. Every'}, {'start': '3918.192', 'end': '3924.790', 'text': 'single day, every moment that\nthat is possible. Just not caring'}, {'start': '3925.370', 'end': '3931.938', 'text': "what other people think. It\ndoesn't matter. And defining joy,"}, {'start': '3932.114', 'end': '3937.266', 'text': 'however you want to define it,\nshowing up every day to whatever'}, {'start': '3937.378', 'end': '3943.474', 'text': 'it is that brings you joy or\ncloser to joy. Just getting out of'}, {'start': '3943.482', 'end': '3950.020', 'text': "your own way. There's no rules\nin a dog's world about, like, well,"}, {'start': '3950.060', 'end': '3955.108', 'text': "what. What if. What if it's\nnot allowed? Or, you know, as far"}, {'start': '3955.164', 'end': '3959.668', 'text': 'as. As far as what. What\nbrings them joy and what they want.'}, {'start': '3959.724', 'end': '3963.268', 'text': 'They never question. They\nnever question. Should I feel this'}, {'start': '3963.324', 'end': '3968.900', 'text': 'way? Is this. Is this what I\nshould want? Should I. Should I want'}, {'start': '3968.940', 'end': '3973.812', 'text': 'to scoot my butt across the\ncarpet? Should I not want that? What'}, {'start': '3973.836', 'end': '3977.462', 'text': 'does society say about wetsuits?'}, {'start': '3977.606', 'end': '3982.902', 'text': 'You know, like, Let me check\nReddit on Reddit. Look what I should'}, {'start': '3982.926', 'end': '3983.894', 'text': 'be thinking. Right?'}, {'start': '3983.982', 'end': '3985.542', 'text': 'Yeah, exactly. Exactly.'}, {'start': '3985.606', 'end': '3990.086', 'text': 'So dogs have the best day\never. What does your best day ever'}, {'start': '3990.158', 'end': '3991.090', 'text': 'look like?'}, {'start': '3991.550', 'end': '3995.382', 'text': "Oh, there's. I just have all\nthese, like, flashes of, like, what"}, {'start': '3995.406', 'end': '3998.470', 'text': "it involves. And there's no,\nlike. There's a time when it's just."}, {'start': '3998.510', 'end': '3999.650', 'text': "It doesn't have to."}, {'start': '4000.030', 'end': '4004.836', 'text': 'So it involves my dog. It\ninvolves snuggling. It involves me'}, {'start': '4004.908', 'end': '4010.212', 'text': 'letting go. Like, I think my\nbest day involves me getting out'}, {'start': '4010.236', 'end': '4013.188', 'text': "of my own way. So I'm not\nquestioning. It's like, am I doing"}, {'start': '4013.244', 'end': '4016.660', 'text': 'it right? Should I be doing\nsomething else? Should I be doing'}, {'start': '4016.700', 'end': '4020.644', 'text': 'more? Should I be doing less?\nAnd just present, like you said,'}, {'start': '4020.732', 'end': '4026.036', 'text': 'being present with what it is\nI want and need in that day and letting'}, {'start': '4026.068', 'end': '4031.816', 'text': 'myself have that. And it\ninvolves my dogs. It normally involves'}, {'start': '4031.928', 'end': '4039.608', 'text': 'good food, good wine, a lot of\nlaughing with people that I love.'}, {'start': '4039.744', 'end': '4044.792', 'text': "And sometimes that's just\nlike, around the fire pit with a"}, {'start': '4044.816', 'end': '4049.672', 'text': "drink. Or it could be at a\nshow where we're just watching a"}, {'start': '4049.696', 'end': '4054.216', 'text': 'band that we love. So it\ninvolves a lot of laughter. It involves'}, {'start': '4054.248', 'end': '4059.254', 'text': 'my dogs. It involves good,\ngood food and good wine and a new'}, {'start': '4059.342', 'end': '4064.850', 'text': 'experience, some sort of\nnovelty or change of environment'}, {'start': '4065.470', 'end': '4071.046', 'text': 'that offers me the ability to\nthink or see something in a different'}, {'start': '4071.118', 'end': '4074.422', 'text': 'way. And what I mean by that,\nthat was a lot. But what I mean by'}, {'start': '4074.446', 'end': '4079.110', 'text': 'that is I think one of the\ngreatest gifts of travel for me is'}, {'start': '4079.150', 'end': '4083.752', 'text': 'that when I take myself out of\nmy normal day at, day out, this is'}, {'start': '4083.776', 'end': '4086.392', 'text': 'what needs to happen. You\nknow, this is the routine. And just'}, {'start': '4086.416', 'end': '4090.420', 'text': 'insert myself in some place\nthat is somewhat unfamiliar without'}, {'start': '4090.960', 'end': '4097.848', 'text': 'routine or itinerary, per se,\nwhatever, and just open up to that'}, {'start': '4097.904', 'end': '4103.224', 'text': "space. Then you think about\neverything differently. It's like"}, {'start': '4103.232', 'end': '4110.108', 'text': 'a clean slate for your brain,\nand that is priceless. And so sometimes'}, {'start': '4110.124', 'end': '4113.372', 'text': 'I might have some of my best\nideas for the business or just think'}, {'start': '4113.396', 'end': '4117.052', 'text': 'about my life differently.\nThat is something that brings me'}, {'start': '4117.076', 'end': '4120.092', 'text': "tremendous joy. And that's\ndefinitely a best day. And that might"}, {'start': '4120.116', 'end': '4123.132', 'text': 'be on a trail. I might be\nhiking a trail. And then I was like,'}, {'start': '4123.156', 'end': '4125.388', 'text': 'oh, you know what? I never\nthought of this that way.'}, {'start': '4125.524', 'end': '4129.100', 'text': 'That sounds like a pretty rad\nday, as a matter of fact. So as we'}, {'start': '4129.140', 'end': '4134.316', 'text': "begin to land this plane, as\nyou're telling stories, as more people"}, {'start': '4134.388', 'end': '4138.952', 'text': 'want to tell stories with\ntheir pets, what do you find as some'}, {'start': '4138.976', 'end': '4144.232', 'text': 'of the easiest things to do to\nget a good story going? Or what is'}, {'start': '4144.256', 'end': '4147.704', 'text': 'the most challenging thing for\nyou? So one of each.'}, {'start': '4147.792', 'end': '4151.992', 'text': 'Okay. To get a good story\ngoing so that I can photograph. You'}, {'start': '4152.016', 'end': '4155.704', 'text': 'mean what is meaningful to\nthat? Yes, to get a good story going,'}, {'start': '4155.792', 'end': '4161.240', 'text': 'it takes a compelling\nquestion. And the compelling question'}, {'start': '4161.360', 'end': '4165.154', 'text': 'can be, what is it that you\nwant. Want most to celebrate about'}, {'start': '4165.242', 'end': '4170.882', 'text': 'Fifi, your dog, Phoebe. If you\nhad three words to describe Fifi,'}, {'start': '4170.946', 'end': '4172.818', 'text': 'when you think about\neverything that you love most about'}, {'start': '4172.874', 'end': '4176.722', 'text': 'her and all of her attributes\nthat are so unique, what would be'}, {'start': '4176.746', 'end': '4181.010', 'text': 'those three words? And then\nreally just nailing down on, like,'}, {'start': '4181.050', 'end': '4184.322', 'text': 'one of those that clearly are\nmost meaningful. And then from there,'}, {'start': '4184.346', 'end': '4187.858', 'text': 'you get all the imagery, all\nthe visualizations start showing'}, {'start': '4187.874', 'end': '4191.383', 'text': 'up because you get stories\ngoing. Or the one that I shared before,'}, {'start': '4191.471', 'end': '4193.991', 'text': 'which is when. Take me to that\ntime when they were there for you'}, {'start': '4194.015', 'end': '4197.959', 'text': 'like no one else. So the. The\ncompelling question, having a list'}, {'start': '4197.999', 'end': '4202.951', 'text': 'of compelling questions is\njust really priceless as well. And'}, {'start': '4202.975', 'end': '4208.311', 'text': 'then the hardest thing to get\na story going is when people get'}, {'start': '4208.335', 'end': '4211.735', 'text': "in their own way, and that's\nreally hard to navigate. And sometimes"}, {'start': '4211.767', 'end': '4214.631', 'text': "people just aren't ready for\nsomething. You know, when you're."}, {'start': '4214.695', 'end': '4218.364', 'text': "When you're digging deep and\noccasionally is. It's. It's rare,"}, {'start': '4218.412', 'end': '4223.644', 'text': 'really, because people get\nsuper excited about having the platform'}, {'start': '4223.692', 'end': '4227.116', 'text': "and the space to share their\nstory about this creature that's"}, {'start': '4227.148', 'end': '4230.044', 'text': 'so important to them. Because\nnobody sit. Because nobody goes to'}, {'start': '4230.052', 'end': '4233.164', 'text': 'a dinner party or a cookout,\nis like, hey, tell me everything'}, {'start': '4233.252', 'end': '4237.052', 'text': 'you love about your dog. You\nknow, like, not typically. We can.'}, {'start': '4237.076', 'end': '4240.268', 'text': 'We. We speak about it in,\nlike, kind of these overarching terms.'}, {'start': '4240.324', 'end': '4243.948', 'text': "They're great, they're cute,\nthey're sweet, they're loyal. So"}, {'start': '4244.004', 'end': '4248.636', 'text': "people don't get to dive in\nto, like, really, really how they've"}, {'start': '4248.668', 'end': '4251.500', 'text': 'shown up for them and been\nmore important than a lot of different'}, {'start': '4251.540', 'end': '4255.900', 'text': 'humans in their life. So\nhaving that space is huge. But occasionally'}, {'start': '4255.980', 'end': '4260.700', 'text': "some people aren't ready to go\nthere, and that's challenging because"}, {'start': '4260.740', 'end': '4266.604', 'text': "then if that's the case, then\nyou're taking a nice photo of a dog,"}, {'start': '4266.732', 'end': '4271.494', 'text': 'and that has a little bit more\nof, like, a finite value to it than'}, {'start': '4271.582', 'end': '4274.598', 'text': "to capture what is most\nimportant to someone, what they're"}, {'start': '4274.614', 'end': '4275.958', 'text': 'deeply connected to.'}, {'start': '4276.094', 'end': '4281.130', 'text': 'The intimacy of that. That\nconnection out of pure morbid curiosity.'}, {'start': '4281.710', 'end': '4288.890', 'text': "Yes, I love morbid curiosity.\nIt's very related to chaos."}, {'start': '4290.510', 'end': '4294.134', 'text': "When you're photographing\nsomeone with their dog, inevitably"}, {'start': '4294.262', 'end': '4296.662', 'text': "they're going to start talking\nto their dog. Like they talk to their"}, {'start': '4296.686', 'end': '4301.208', 'text': "dog at home in the human to\ndog voice. It's the only thing that's"}, {'start': '4301.224', 'end': '4304.936', 'text': "just giving you the cringe\nwhere. Where they're like, all right,"}, {'start': '4305.088', 'end': '4308.472', 'text': 'I understand that you talk to\nyour dog in a certain way, but this'}, {'start': '4308.496', 'end': '4310.824', 'text': 'is just getting a little bit\ntoo personal, a little bit too creepy.'}, {'start': '4310.872', 'end': '4313.784', 'text': "You ever get someone that just\nkind of like, oh, it's getting a"}, {'start': '4313.792', 'end': '4316.220', 'text': 'little weird. Like, I feel uncomfortable.'}, {'start': '4317.680', 'end': '4324.508', 'text': "No, probably. Probably because\nI'm just that weird. Like, come,"}, {'start': '4324.624', 'end': '4331.076', 'text': 'come listen to me talk to my\ndogs. Oh, my gosh. Well, I was cracking'}, {'start': '4331.108', 'end': '4334.948', 'text': 'up the other day because I\nbeloved. Absolutely, absolutely beloved'}, {'start': '4335.044', 'end': '4339.588', 'text': "client who just talks to her\ndog like, the most. Like, if you're"}, {'start': '4339.604', 'end': '4342.468', 'text': 'gonna do, like, a Portlandia\nskit, that was, like, the most, like,'}, {'start': '4342.524', 'end': '4348.612', 'text': 'stereotypical and absurdist\ntone of talking to your dog. Like,'}, {'start': '4348.636', 'end': '4352.180', 'text': 'this is it. This is 100% it.\nBut then I just found myself doing'}, {'start': '4352.220', 'end': '4355.768', 'text': "it, too. So we're both, like,\ntalking to this dog and the same"}, {'start': '4355.824', 'end': '4358.792', 'text': 'way. And I also have to say,\nmaybe coincidentally, maybe not,'}, {'start': '4358.896', 'end': '4365.496', 'text': 'but this. I have never seen a\ndog so zoned in on their human, talking'}, {'start': '4365.528', 'end': '4368.296', 'text': 'to them as this particular\ndog, and they were just, like, hanging'}, {'start': '4368.328', 'end': '4371.592', 'text': "on every word. Like they\nunderstood. It's like. And then what"}, {'start': '4371.616', 'end': '4374.712', 'text': "we're going to do is we put\nthe leash on, and then we're going"}, {'start': '4374.736', 'end': '4379.144', 'text': "to go outside for the walkies,\nand then we're going. And she's like."}, {'start': '4379.232', 'end': '4382.600', 'text': "She's like, okay, Yep. Say more."}, {'start': '4384.740', 'end': '4385.852', 'text': 'Coming up.'}, {'start': '4386.036', 'end': '4389.920', 'text': 'Yeah, exactly. And then go\ninto the ice cream shop.'}, {'start': '4392.260', 'end': '4393.628', 'text': 'Belly rubs thing.'}, {'start': '4393.764', 'end': '4397.452', 'text': 'Awesome. Yeah, I mean, but\nlike, really focused in on the words.'}, {'start': '4397.516', 'end': '4400.316', 'text': 'Like they can actually\nunderstand all of them. So, yeah,'}, {'start': '4400.348', 'end': '4404.108', 'text': "that's. That cracks me up.\nBut. But no, nothing. Nothing. That"}, {'start': '4404.164', 'end': '4406.540', 'text': "really made me cringe. And\nit's probably because I'm just as"}, {'start': '4406.580', 'end': '4407.576', 'text': 'kooky, too.'}, {'start': '4407.748', 'end': '4410.112', 'text': "Yeah, that's fair. That's\nfair. And I'm not expecting you to"}, {'start': '4410.136', 'end': '4414.096', 'text': "out any of your clients, but I\nhear myself talk sometimes, and I'm"}, {'start': '4414.128', 'end': '4419.344', 'text': "like this, like, I can't\nbelieve I was just blowing raspberry"}, {'start': '4419.392', 'end': '4424.272', 'text': "on my dog's belly at night.\nJust being that guy. Right? So I'm."}, {'start': '4424.336', 'end': '4426.896', 'text': "I look around, I'm like, all\nright, there's no cameras on. I didn't"}, {'start': '4426.928', 'end': '4430.048', 'text': 'leave anything recording. No\none knows this happened. Just between'}, {'start': '4430.104', 'end': '4430.416', 'text': 'me.'}, {'start': '4430.488', 'end': '4434.248', 'text': 'Oh, my God. I definitely had\nsome weird situations with. With'}, {'start': '4434.304', 'end': '4437.192', 'text': "clients and their pups. I\ncan't remember any right off the"}, {'start': '4437.216', 'end': '4440.104', 'text': "top of my head, but I've\ndefinitely had some. Some moments,"}, {'start': '4440.152', 'end': '4442.728', 'text': "aside from, like, tonality and\nhow they talk to them, where I'm"}, {'start': '4442.744', 'end': '4447.016', 'text': "like, oh, okay, well, that's\nhappening right now. Okay, cool."}, {'start': '4447.208', 'end': '4451.464', 'text': "I hate. I can't believe I'm\ngonna say this. Like, when people"}, {'start': '4451.632', 'end': '4454.600', 'text': "tongue kiss their dog and\nthey're just kind of getting into"}, {'start': '4454.640', 'end': '4458.952', 'text': "it, that just. I lose my. I\nlose my shit. I'm just kind of like,"}, {'start': '4458.976', 'end': '4465.266', 'text': 'I love my dog more than a\nthousand sons. I love my dog, but'}, {'start': '4465.338', 'end': '4470.866', 'text': "never will our tongues meet,\never. I don't care what's happening."}, {'start': '4470.978', 'end': '4474.050', 'text': "This is why I don't do pet\nphotography. Clearly. You got a goldfish,"}, {'start': '4474.130', 'end': '4476.626', 'text': "bring it on in. Maybe that's a\nstory you can write in your next"}, {'start': '4476.698', 'end': '4483.282', 'text': 'magazine, but tell me when and\nwhere people can find you. Whereas'}, {'start': '4483.346', 'end': '4488.418', 'text': "Dog mom magazine, let's get\neverybody, you know, subscribing"}, {'start': '4488.514', 'end': '4491.378', 'text': "and getting into. Where can\nthey find everything that you're"}, {'start': '4491.394', 'end': '4492.028', 'text': 'doing? Doing?'}, {'start': '4492.164', 'end': '4494.892', 'text': 'Yeah, well, like I said,\nsubscriptions. All the profits from'}, {'start': '4494.916', 'end': '4498.668', 'text': "subscriptions go to rescue. So\nno reason not to do that. You're"}, {'start': '4498.684', 'end': '4503.676', 'text': 'gonna love it. So everything\ncan. Everything can be found on luxsummitstudio.com'}, {'start': '4503.748', 'end': '4508.204', 'text': "and so it's Lux without an A,\nL, U, X. And then Summit is in the"}, {'start': '4508.212', 'end': '4512.060', 'text': "top of a mountain studio. So\nthat's. That's where you find all"}, {'start': '4512.100', 'end': '4517.542', 'text': 'of our stuff. But dogma\nmagazine.com, which is easy to remember,'}, {'start': '4517.716', 'end': '4521.538', 'text': 'but I think we have a link to\nit on Luxunate Studios page as well.'}, {'start': '4521.594', 'end': '4522.882', 'text': 'You do? You do?'}, {'start': '4522.986', 'end': '4527.906', 'text': 'Yep. And then on Instagram,\nDog mom magazine on Instagram, Luxunit'}, {'start': '4527.938', 'end': '4532.354', 'text': 'Studio. Me personally, on\nInstagram, Kidloves, courageously,'}, {'start': '4532.402', 'end': '4536.738', 'text': "kid is N K I D D, which is my\nlast name. And that's where. That's"}, {'start': '4536.754', 'end': '4539.346', 'text': 'where you can find us and\nfollow along. And my next book project'}, {'start': '4539.418', 'end': '4543.558', 'text': "is also found on the Luxone IT\nStudio website page. It's called"}, {'start': '4543.614', 'end': '4547.334', 'text': 'A Letter to a Friend. You can\ncheck all of that out. I recommend'}, {'start': '4547.462', 'end': '4550.342', 'text': 'highly that other\nphotographers take a peek at the'}, {'start': '4550.366', 'end': '4553.670', 'text': 'landing pages for both the\nmagazine and the coffee table book,'}, {'start': '4553.710', 'end': '4557.078', 'text': 'because a lot of people ask me\nabout that, and you can kind of see'}, {'start': '4557.134', 'end': '4561.094', 'text': 'what that looks like from a.\nFrom a details perspective and from'}, {'start': '4561.182', 'end': '4564.182', 'text': 'inspiration. So please feel\nfree to do that. People can reach'}, {'start': '4564.206', 'end': '4567.542', 'text': 'out to me about mentoring.\nThey can reach out to me about the'}, {'start': '4567.566', 'end': '4571.478', 'text': "magazine. It's all there. Or\nany questions that anyone has. I've"}, {'start': '4571.494', 'end': '4574.400', 'text': 'had a lot of people who have.\nHave pulled me along this path in'}, {'start': '4574.440', 'end': '4578.304', 'text': 'life and gotten me to where I\nam. And I really believe in turning'}, {'start': '4578.352', 'end': '4581.872', 'text': 'back and pulling. Pulling\nthose along with me so that we can'}, {'start': '4581.896', 'end': '4584.620', 'text': 'all get to where we want to go\nto live our best lives.'}, {'start': '4584.920', 'end': '4590.672', 'text': "We never get here by\nourselves. And I can't wait to perhaps"}, {'start': '4590.816', 'end': '4594.976', 'text': 'be in Italy with you at some\npoint. At the graffy castle. Yeah,'}, {'start': '4595.008', 'end': '4597.104', 'text': "maybe we'll do something like\nthat. Travel the countryside."}, {'start': '4597.152', 'end': '4600.048', 'text': "That's the next listen. That's\nthe next conversation. Dude, I'm"}, {'start': '4600.064', 'end': '4602.976', 'text': 'telling you. I mean, I think\nwe should put it out there. Everybody'}, {'start': '4603.008', 'end': '4608.492', 'text': 'who follows your podcast\nlistens. Do they want to go to a'}, {'start': '4608.516', 'end': '4613.116', 'text': 'workshop where you and I\nteach? Well, would they come listen'}, {'start': '4613.148', 'end': '4616.572', 'text': 'to us? Would they come and\nlisten to us teach? And what would'}, {'start': '4616.596', 'end': '4620.108', 'text': 'they like for us to teach\nabout based on our conversation?'}, {'start': '4620.204', 'end': '4622.956', 'text': "Now, see, now you're getting\ninto my head. I'm like, no one's"}, {'start': '4622.988', 'end': '4626.876', 'text': "gonna come see me right now.\nI'm just. You're resetting my whole"}, {'start': '4626.988', 'end': '4631.618', 'text': "brain imposter syndrome.\nThat's big. There's. There's a third"}, {'start': '4631.674', 'end': '4636.162', 'text': "podcast that I'm doing. So I\nthink you've got this unbelievable"}, {'start': '4636.306', 'end': '4639.202', 'text': "career ahead of you. And I've\njust. Over the couple years that"}, {'start': '4639.226', 'end': '4642.082', 'text': "I've known you, have just\nwatched you level up and level up"}, {'start': '4642.106', 'end': '4645.378', 'text': "and level up, and I just can't\nwait to see how this magazine takes"}, {'start': '4645.394', 'end': '4650.290', 'text': 'off for You. I want to see all\nyour writing. I think it behooves'}, {'start': '4650.370', 'end': '4655.922', 'text': "everybody to take a look at\nwhat you're doing as a source of"}, {'start': '4655.946', 'end': '4659.290', 'text': 'inspiration for what they can\ndo in their own business. This, because'}, {'start': '4659.410', 'end': '4663.722', 'text': "you're facing it all head on.\nYou don't hesitate. At least not"}, {'start': '4663.746', 'end': '4665.866', 'text': "that I'm hearing. I'm sure\nthere's probably some hesitation"}, {'start': '4665.898', 'end': '4671.350', 'text': "in there somewhere, but you've\nbeen able to embrace this fear and"}, {'start': '4671.810', 'end': '4676.362', 'text': 'just really following the path\nthat you want to follow. And it shows'}, {'start': '4676.426', 'end': '4681.610', 'text': "because it's paying off every\nday. Thank you. Thank you so much"}, {'start': '4681.650', 'end': '4685.114', 'text': 'for spending all this time\nwith me. This was a ton of fun. I'}, {'start': '4685.122', 'end': '4689.476', 'text': "can't wait to do this again.\nSo. So I will have you back. Let's"}, {'start': '4689.508', 'end': '4691.972', 'text': 'plan a couple of months from\nnow and bring you back because I'}, {'start': '4691.996', 'end': '4696.804', 'text': 'want to hear how the magazine\nlaunch really goes and get insights'}, {'start': '4696.852', 'end': '4700.916', 'text': "as to now that you're going to\nbe this. This mega publisher that"}, {'start': '4700.988', 'end': '4704.804', 'text': 'is taking over the world. I\nwant to hear how the whole magazine'}, {'start': '4704.852', 'end': '4705.172', 'text': 'goes.'}, {'start': '4705.236', 'end': '4705.524', 'text': 'Cool.'}, {'start': '4705.572', 'end': '4706.484', 'text': 'Is it a deal?'}, {'start': '4706.652', 'end': '4710.580', 'text': 'Deal. Deal. Absolutely. And\nthen we can talk about what people'}, {'start': '4710.700', 'end': '4712.832', 'text': 'want us to. To teach about. About.'}, {'start': '4712.936', 'end': '4716.384', 'text': 'I. I think they should, you\nknow, screw it. I think we should'}, {'start': '4716.392', 'end': '4718.832', 'text': "just come up with it. I think\nwe're talking about connection and"}, {'start': '4718.856', 'end': '4722.480', 'text': "empathy and we're doing all\nthe perfectly imperfect things right."}, {'start': '4722.520', 'end': '4727.456', 'text': "And that's the part of life.\nSo stick around for a minute. I can't"}, {'start': '4727.488', 'end': '4730.720', 'text': "wait to get this out. I can't\nwait for people to hear your story."}, {'start': '4730.840', 'end': '4735.520', 'text': "And then I'll drop all the\nlinks of all the stuff into the show"}, {'start': '4735.560', 'end': '4737.856', 'text': 'notes so that if you missed\nany of the links that we were talking'}, {'start': '4737.888', 'end': '4740.352', 'text': 'about, just go down there in\nthe show notes and you can find all'}, {'start': '4740.376', 'end': '4744.280', 'text': 'the links. Links there. So\nthank you, Kristen, for all your'}, {'start': '4744.320', 'end': '4746.312', 'text': "time. I can't wait to talk to\nyou again."}, {'start': '4746.496', 'end': '4748.472', 'text': 'Yeah, thank you. Likewise.'}, {'start': '4748.616', 'end': '4750.580', 'text': "I'll be the best. I'll see you later."}, {'start': '4750.880', 'end': '4751.160', 'text': 'Bye.'}]