Building a Coaching Business From Scratch (Day 10/90)
Nick Gibson - Up Insights
[{'start': '0.240', 'end': '5.839', 'text': 'Welcome to day 10 of building a B+'}, {'start': '2.679', 'end': '8.480', 'text': 'business. Uh so I am building out a'}, {'start': '5.839', 'end': '9.679', 'text': 'coaching business. Uh low ticket $29'}, {'start': '8.480', 'end': '11.440', 'text': 'membership or thereabouts. Still'}, {'start': '9.679', 'end': '13.679', 'text': 'figuring that out. Building it'}, {'start': '11.440', 'end': '15.360', 'text': 'completely from scratch. Uh no audience.'}, {'start': '13.679', 'end': '18.640', 'text': 'Facebook pages are brand new. All of'}, {'start': '15.360', 'end': '20.800', 'text': 'that. Uh and it is for men who are'}, {'start': '18.640', 'end': '22.960', 'text': 'feeling a bit stuck in their life. Uh so'}, {'start': '20.800', 'end': '26.000', 'text': 'deadend job, maybe overweight,'}, {'start': '22.960', 'end': '27.680', 'text': 'unhealthy, unfit, drinking too much. uh'}, {'start': '26.000', 'end': '30.199', 'text': 'all that sort of stuff because that is'}, {'start': '27.680', 'end': '33.040', 'text': 'where I was a couple of years'}, {'start': '30.199', 'end': '36.239', 'text': 'ago and I got out of that and I want to'}, {'start': '33.040', 'end': '37.760', 'text': "help others do the same. Uh so let's"}, {'start': '36.239', 'end': '39.280', 'text': "have a look at what's happened today."}, {'start': '37.760', 'end': '40.879', 'text': "I'm building up a weight list. That's"}, {'start': '39.280', 'end': '43.120', 'text': "where I'm starting. So I haven't really"}, {'start': '40.879', 'end': '45.120', 'text': "built anything yet. I've started now but"}, {'start': '43.120', 'end': '47.039', 'text': 'at the beginning the goal was generate'}, {'start': '45.120', 'end': '49.840', 'text': 'demand, validate that people actually'}, {'start': '47.039', 'end': '53.360', 'text': 'want this and then move on to next'}, {'start': '49.840', 'end': '56.160', 'text': 'steps. So here is where we are at the'}, {'start': '53.360', 'end': '59.120', 'text': 'moment.'}, {'start': '56.160', 'end': '61.520', 'text': "So, we can see we're on day 10. So, what"}, {'start': '59.120', 'end': '63.840', 'text': "I'm doing is uh putting out a lot of"}, {'start': '61.520', 'end': '64.960', 'text': 'reels to try and get some attention, get'}, {'start': '63.840', 'end': '66.159', 'text': 'some views, and then looking at'}, {'start': '64.960', 'end': '68.000', 'text': "retargeting those people who've actually"}, {'start': '66.159', 'end': '70.479', 'text': 'viewed those. So, I edited and scheduled'}, {'start': '68.000', 'end': '73.119', 'text': 'four reels. I had them all pre-recorded.'}, {'start': '70.479', 'end': '75.439', 'text': 'Uh I need to start recording more now.'}, {'start': '73.119', 'end': '76.479', 'text': "I'm sort of at the tail end. Uh I"}, {'start': '75.439', 'end': '78.640', 'text': 'actually think those are the last ones'}, {'start': '76.479', 'end': '80.960', 'text': "I've recorded. So, today will be"}, {'start': '78.640', 'end': '83.200', 'text': "recording. I haven't got that in uh"}, {'start': '80.960', 'end': '84.479', 'text': 'sorry, tomorrow. I do these in the'}, {'start': '83.200', 'end': '86.640', 'text': "morning. So, I'm actually looking"}, {'start': '84.479', 'end': '89.080', 'text': 'yesterday and today'}, {'start': '86.640', 'end': '91.119', 'text': 'uh going to record some rails today.'}, {'start': '89.080', 'end': '92.640', 'text': "Okay. So, I've had more DM"}, {'start': '91.119', 'end': '95.759', 'text': "conversations. So, what I've been doing"}, {'start': '92.640', 'end': '97.600', 'text': 'is when someone uh opts in, it starts a'}, {'start': '95.759', 'end': '99.520', 'text': 'DM flow with them as well on Facebook.'}, {'start': '97.600', 'end': '100.960', 'text': 'Not a flow. Uh well, yeah, it has one'}, {'start': '99.520', 'end': '104.640', 'text': "automated message and I'll follow up"}, {'start': '100.960', 'end': '105.920', 'text': 'manually about 2 days later. Uh but'}, {'start': '104.640', 'end': '107.479', 'text': "yeah, I've been having like those turned"}, {'start': '105.920', 'end': '110.159', 'text': 'into some real conversations, which is'}, {'start': '107.479', 'end': '112.320', 'text': 'amazing. Uh so, yeah, that was something'}, {'start': '110.159', 'end': '114.159', 'text': "done today. That's good. Uh so I wrote"}, {'start': '112.320', 'end': '117.200', 'text': 'and finalized email three in the weight'}, {'start': '114.159', 'end': '118.640', 'text': 'list sequence. So slowly slowly building'}, {'start': '117.200', 'end': '122.079', 'text': 'out that people are in there. People are'}, {'start': '118.640', 'end': '124.759', 'text': 'sitting in the actual email sequence. Uh'}, {'start': '122.079', 'end': '127.360', 'text': 'if we have a'}, {'start': '124.759', 'end': '128.920', 'text': 'look. Yeah. So we can see we have 38'}, {'start': '127.360', 'end': '132.800', 'text': 'people in the sequence'}, {'start': '128.920', 'end': '134.000', 'text': 'here. Uh all at different stages. So the'}, {'start': '132.800', 'end': '135.280', 'text': 'email goes out the welcome email. So'}, {'start': '134.000', 'end': '136.640', 'text': "we've got four people just got that. And"}, {'start': '135.280', 'end': '138.160', 'text': 'then when they open it, it goes to the'}, {'start': '136.640', 'end': '140.640', 'text': "second email. If they don't, it sends it"}, {'start': '138.160', 'end': '142.520', 'text': 'again. Uh, but we keep going down this'}, {'start': '140.640', 'end': '145.440', 'text': 'little path and you can see it stops'}, {'start': '142.520', 'end': '147.599', 'text': "here and it's waiting 365 days cuz I"}, {'start': '145.440', 'end': '148.720', 'text': 'want to write email 4. So that will be'}, {'start': '147.599', 'end': '152.400', 'text': "the next thing to do. It's probably on"}, {'start': '148.720', 'end': '154.560', 'text': 'the list for today as well. Uh, so that'}, {'start': '152.400', 'end': '157.680', 'text': 'is done. I also turned off my advantage'}, {'start': '154.560', 'end': '158.959', 'text': 'plus ads. Uh, so the reason I did this'}, {'start': '157.680', 'end': '160.560', 'text': 'was it was showing it to the wrong'}, {'start': '158.959', 'end': '162.640', 'text': "people. Even though Meta's algorithm is"}, {'start': '160.560', 'end': '165.200', 'text': "meant to be smart, sometimes it's dumb."}, {'start': '162.640', 'end': '168.080', 'text': "Uh, it's trying to show it to everyone."}, {'start': '165.200', 'end': '170.000', 'text': 'Uh so if we have a look here, so this is'}, {'start': '168.080', 'end': '172.080', 'text': 'the targeting I set out myself for men'}, {'start': '170.000', 'end': '175.040', 'text': "between 26 and 38. That's who I want to"}, {'start': '172.080', 'end': '179.040', 'text': 'work with. Uh this advantage plus one.'}, {'start': '175.040', 'end': '179.040', 'text': 'If we look at the'}, {'start': '179.480', 'end': '186.720', 'text': 'charts, we can see like this is the the'}, {'start': '184.239', 'end': '188.400', 'text': 'bucket I want to be pulling from. And'}, {'start': '186.720', 'end': '191.760', 'text': "it's actually gotten a bunch of guys in"}, {'start': '188.400', 'end': '193.519', 'text': "their 50s and 60s, which isn't who I"}, {'start': '191.760', 'end': '196.000', 'text': "feel qualified to help. not who I'm"}, {'start': '193.519', 'end': '197.840', 'text': "looking to to talk with. So, I've turned"}, {'start': '196.000', 'end': '202.080', 'text': "this off. That's not happening anymore."}, {'start': '197.840', 'end': '203.640', 'text': 'Uh, and in the actual correct part, see'}, {'start': '202.080', 'end': '205.840', 'text': 'if I get back to'}, {'start': '203.640', 'end': '207.920', 'text': "that. Yeah, here we're getting the"}, {'start': '205.840', 'end': '210.680', 'text': 'actual right people. So, this is good.'}, {'start': '207.920', 'end': '213.599', 'text': 'And the the cost is about the same. Uh,'}, {'start': '210.680', 'end': '215.599', 'text': "so yeah, it's it's 20 cents more per"}, {'start': '213.599', 'end': '217.720', 'text': 'lead for the right leads. So, definitely'}, {'start': '215.599', 'end': '220.799', 'text': 'sticking with that.'}, {'start': '217.720', 'end': '222.640', 'text': 'Uh, so yeah, and the other thing I did'}, {'start': '220.799', 'end': '224.080', 'text': "was I' I've set up a calendar for a"}, {'start': '222.640', 'end': '225.920', 'text': 'catch. So anyone who I have a'}, {'start': '224.080', 'end': '227.599', 'text': 'conversation with, we can book in, have'}, {'start': '225.920', 'end': '228.799', 'text': 'a chat one to one, see if I can help'}, {'start': '227.599', 'end': '230.319', 'text': 'them out a bit, learn a bit about them,'}, {'start': '228.799', 'end': '233.360', 'text': 'do a bit of market research at the same'}, {'start': '230.319', 'end': '235.680', 'text': "time. Uh, so that's all set up so that"}, {'start': '233.360', 'end': '238.319', 'text': 'when they book in, I know, they know.'}, {'start': '235.680', 'end': '240.239', 'text': "Uh, yeah. So what's moved the needle?"}, {'start': '238.319', 'end': '241.920', 'text': "Email 3 is live. It's built for"}, {'start': '240.239', 'end': '243.840', 'text': "connection, not conversion. So it's just"}, {'start': '241.920', 'end': '244.879', 'text': "about telling them they're not alone."}, {'start': '243.840', 'end': '246.239', 'text': 'Basically, letting them know that there'}, {'start': '244.879', 'end': '247.519', 'text': 'are other people on the wait list. It it'}, {'start': '246.239', 'end': '249.120', 'text': "serves a dual purpose there. If you're"}, {'start': '247.519', 'end': '251.040', 'text': 'not alone, but also when it comes time'}, {'start': '249.120', 'end': '252.480', 'text': "to actually join this thing, there's a"}, {'start': '251.040', 'end': '255.680', 'text': "bunch of other guys here as well. It's"}, {'start': '252.480', 'end': '257.600', 'text': 'not just you. Uh DM conversations have'}, {'start': '255.680', 'end': '258.799', 'text': 'been really interesting. Uh and ad'}, {'start': '257.600', 'end': '261.440', 'text': 'targeting is now hitting the actual'}, {'start': '258.799', 'end': '263.040', 'text': "avatar. No more retirees. Uh what didn't"}, {'start': '261.440', 'end': '264.560', 'text': 'feel off? So, yeah, the lead quality is'}, {'start': '263.040', 'end': '267.040', 'text': "a bit frustrating. Not what didn't work,"}, {'start': '264.560', 'end': '269.759', 'text': 'what felt off. I got banned from Tik Tok'}, {'start': '267.040', 'end': '272.320', 'text': 'as well, which is interesting. Uh but I'}, {'start': '269.759', 'end': '275.680', 'text': "thought about it and I don't care. Tik"}, {'start': '272.320', 'end': '279.440', 'text': 'Tok is not the place for this offer. So,'}, {'start': '275.680', 'end': '280.800', 'text': 'uh, yeah, interesting. Uh, tiny win. Uh,'}, {'start': '279.440', 'end': '282.800', 'text': 'yeah, a conversation that started with,'}, {'start': '280.800', 'end': '285.040', 'text': '"Are you a real human?" has actually'}, {'start': '282.800', 'end': '286.040', 'text': 'gotten into some deep stuff fairly'}, {'start': '285.040', 'end': '288.479', 'text': 'quickly.'}, {'start': '286.040', 'end': '291.360', 'text': 'So, yeah, that was good to see that sort'}, {'start': '288.479', 'end': '294.240', 'text': "of turn around and shift. So, tomorrow's"}, {'start': '291.360', 'end': '295.840', 'text': 'focus, day 11, focus. Uh, so going to do'}, {'start': '294.240', 'end': '298.479', 'text': 'some more outreach about the uh the'}, {'start': '295.840', 'end': '300.639', 'text': 'catchup call, more DMs, record some'}, {'start': '298.479', 'end': '301.840', 'text': 'reels, finalize the SMS challenge'}, {'start': '300.639', 'end': '304.080', 'text': 'delivery flow. I had a bit of a brain'}, {'start': '301.840', 'end': '305.919', 'text': 'wave about that one about how to make it'}, {'start': '304.080', 'end': '307.199', 'text': 'either email or SMS. I think SMS is'}, {'start': '305.919', 'end': '308.320', 'text': "better. It's like accountability first"}, {'start': '307.199', 'end': '311.120', 'text': 'thing in the morning. You get it on your'}, {'start': '308.320', 'end': '312.400', 'text': "phone, you don't forget about it. But we"}, {'start': '311.120', 'end': '314.400', 'text': 'want to give them the option to, you'}, {'start': '312.400', 'end': '315.600', 'text': 'know, receive it by email as well. Yeah,'}, {'start': '314.400', 'end': '317.759', 'text': 'giving your phone number to a stranger'}, {'start': '315.600', 'end': '320.800', 'text': 'can feel like a bit much. So, I want to'}, {'start': '317.759', 'end': '322.479', 'text': 'lower the barrier to entry there. Uh oh,'}, {'start': '320.800', 'end': '325.840', 'text': "I've already got reals prep for the next"}, {'start': '322.479', 'end': '328.320', 'text': "batch. So, let's say maybe email four as"}, {'start': '325.840', 'end': '330.960', 'text': "well. It's a lot to do, but we will give"}, {'start': '328.320', 'end': '333.120', 'text': 'it a shot. Uh so 39 on the weight list'}, {'start': '330.960', 'end': '337.680', 'text': 'at the moment, but 12 of those are duds.'}, {'start': '333.120', 'end': '340.080', 'text': 'Uh so 27 actual weight lists. So that is'}, {'start': '337.680', 'end': '343.840', 'text': "where we're at at the moment. Uh it's"}, {'start': '340.080', 'end': '346.639', 'text': 'been very interesting uh to see this'}, {'start': '343.840', 'end': '348.080', 'text': 'grow grow faster than I expected and to'}, {'start': '346.639', 'end': '350.720', 'text': 'try and keep up with all of it because'}, {'start': '348.080', 'end': '353.520', 'text': 'it is difficult and we do have you know'}, {'start': '350.720', 'end': '354.639', 'text': 'email 3 was pending for a while. Uh, and'}, {'start': '353.520', 'end': '356.080', 'text': 'someone asked me, you know, you know'}, {'start': '354.639', 'end': '357.759', 'text': 'what to do. You know how to use AI. Why'}, {'start': '356.080', 'end': '359.680', 'text': "don't you just, you know, speak to the"}, {'start': '357.759', 'end': '362.400', 'text': "AI and put it together? It's like, yeah,"}, {'start': '359.680', 'end': '364.479', 'text': 'I know exactly how to do it. Uh, but I'}, {'start': '362.400', 'end': '367.759', 'text': 'have a lot going on. I I work a 9 to5 as'}, {'start': '364.479', 'end': '371.039', 'text': 'well as doing this, by the way. So, uh,'}, {'start': '367.759', 'end': '373.360', 'text': "yeah, a lot going on. Anyway, that's it"}, {'start': '371.039', 'end': '376.319', 'text': 'for now. Uh, I will put a link to the'}, {'start': '373.360', 'end': '378.639', 'text': 'playlist here and to the next video in'}, {'start': '376.319', 'end': '382.720', 'text': 'the series here. Uh, and I will see you'}, {'start': '378.639', 'end': '382.720', 'text': 'tomorrow. Thanks a lot. My'}]