Episode 20 : je vous explique clairement ce qu'est le SEO !
Priscillia Alias Ladyweb 🐴
[{'start': '10.279', 'end': '10.439', 'text': 'Hello,'}, {'start': '10.979', 'end': '11.699', 'text': "I'm Priscillia,"}, {'start': '12.059', 'end': '12.919', 'text': 'aka LadyWeb.'}, {'start': '13.720', 'end': '19.761', 'text': 'Since 2018, I have been supporting the brands of the horsetail industry in their marketing and the natural referencing of their site.'}, {'start': '20.902', 'end': '21.602', 'text': 'Welcome to the club,'}, {'start': '22.222', 'end': '24.503', 'text': 'the podcast dedicated to marketing and cash register.'}, {'start': '25.203', 'end': '26.443', 'text': 'You will find methods,'}, {'start': '26.543', 'end': '29.724', 'text': 'strategies and actions that are easy and quick to implement.'}, {'start': '30.072', 'end': '32.793', 'text': 'whether at the marketing level or purely SEO.'}, {'start': '33.933', 'end': '34.493', 'text': 'Your programs?'}, {'start': '34.953', 'end': '37.634', 'text': 'Solo sessions where I share my best advice with you,'}, {'start': '38.234', 'end': '43.496', 'text': 'as well as exclusive interviews with entrepreneurs in the equine industry and recognized experts in the sector.'}, {'start': '44.716', 'end': '46.456', 'text': 'Because the equine industry is united,'}, {'start': '46.977', 'end': '54.199', 'text': 'this podcast is here to help you adapt marketing strategies to this unique and diverse sector.'}, {'start': '55.579', 'end': '57.099', 'text': 'Ready to boost your business?'}, {'start': '57.719', 'end': '58.120', 'text': 'Here we go!'}, {'start': '58.780', 'end': '59.440', 'text': 'Track on the left!'}, {'start': '68.705', 'end': '69.466', 'text': 'Hello everyone,'}, {'start': '69.467', 'end': '78.811', 'text': "I'm delighted to be back with you today in an episode of the club that will discuss an essential topic for attracting more customers."}, {'start': '79.371', 'end': '81.292', 'text': 'If you have a website,'}, {'start': '81.913', 'end': '82.433', 'text': "it's"}, {'start': '83.013', 'end': '85.935', 'text': 'SEO, Search Engine Optimization,'}, {'start': '86.155', 'end': '87.376', 'text': 'in other words in French.'}, {'start': '88.316', 'end': '90.817', 'text': 'search engine optimization.'}, {'start': '91.717', 'end': '94.338', 'text': 'I talked to you a little bit about it in the previous episodes,'}, {'start': '94.418', 'end': '96.358', 'text': "you know that it's also a bit of a hobby of mine."}, {'start': '97.199', 'end': '97.379', 'text': 'So'}, {'start': '97.399', 'end': '99.399', 'text': 'what exactly is SEO?'}, {'start': '100.339', 'end': '100.800', 'text': 'And above all,'}, {'start': '101.260', 'end': '104.741', 'text': 'how can you optimize your site without being a technical expert?'}, {'start': '105.281', 'end': '105.481', 'text': 'So,'}, {'start': '105.541', 'end': '106.201', 'text': "don't panic,"}, {'start': '106.401', 'end': '111.262', 'text': "we'll see together how to do it with concrete and easy-to-apply advice."}, {'start': '113.363', 'end': '113.763', 'text': 'So first of all,'}, {'start': '114.503', 'end': '117.364', 'text': 'what is SEO and why is it important?'}, {'start': '118.652', 'end': '120.974', 'text': 'If I have to give a fairly simple definition,'}, {'start': '121.815', 'end': '122.435', 'text': 'SEO'}, {'start': '122.655', 'end': '133.484', 'text': 'is what allows a search engine like Google to understand your site and offer it to the right people when they do a specific search.'}, {'start': '134.946', 'end': '139.349', 'text': 'Why is it a very interesting channel when you have a website?'}, {'start': '140.650', 'end': '141.231', 'text': 'For example,'}, {'start': '141.571', 'end': '143.633', 'text': 'if you sell custom saddles,'}, {'start': '144.854', 'end': '146.015', 'text': 'you want to be visible when,'}, {'start': '146.035', 'end': '146.435', 'text': 'for example,'}, {'start': '146.475', 'end': '147.356', 'text': 'someone types in'}, {'start': '147.876', 'end': '149.477', 'text': "women's custom saddles."}, {'start': '149.958', 'end': '150.578', 'text': 'Or why not, a'}, {'start': '150.978', 'end': '152.500', 'text': 'custom-made room for teenagers.'}, {'start': '152.501', 'end': '154.181', 'text': "I haven't tested it yet,"}, {'start': '154.221', 'end': '157.223', 'text': 'but maybe there are parents who are wondering about offering a room to their children.'}, {'start': '158.664', 'end': '159.685', 'text': 'And the idea'}, {'start': '159.705', 'end': '161.846', 'text': 'is not to be lost on the tenth page of'}, {'start': '162.327', 'end': '165.309', 'text': 'Google or Bing or another search engine.'}, {'start': '165.809', 'end': '166.190', 'text': 'People'}, {'start': '166.330', 'end': '170.073', 'text': 'will click on the first results right away.'}, {'start': '170.353', 'end': '170.613', 'text': 'In fact,'}, {'start': '170.673', 'end': '173.515', 'text': "it's the first three results that get all the clicks."}, {'start': '173.835', 'end': '174.536', 'text': 'And even after that,'}, {'start': '175.040', 'end': '175.660', 'text': 'we have much,'}, {'start': '175.680', 'end': '176.400', 'text': 'much fewer clicks.'}, {'start': '176.440', 'end': '177.841', 'text': 'And I can tell you that,'}, {'start': '178.301', 'end': '179.341', 'text': 'from the second page onwards,'}, {'start': '179.381', 'end': '179.701', 'text': 'ultimately,'}, {'start': '180.062', 'end': '180.862', 'text': 'there are very,'}, {'start': '180.902', 'end': '183.203', 'text': 'very few people who go beyond the first page.'}, {'start': '184.323', 'end': '186.684', 'text': 'The majority of product research is'}, {'start': '187.164', 'end': '189.524', 'text': 'done on a search engine.'}, {'start': '190.185', 'end': '190.685', 'text': 'Even though,'}, {'start': '191.105', 'end': '191.565', 'text': 'today,'}, {'start': '192.145', 'end': '193.006', 'text': 'we see that,'}, {'start': '193.206', 'end': '193.746', 'text': 'ultimately,'}, {'start': '193.786', 'end': '196.867', 'text': 'SEO is also done on social networks,'}, {'start': '197.207', 'end': '198.647', 'text': 'notably on TikTok,'}, {'start': '199.247', 'end': '199.888', 'text': 'on YouTube,'}, {'start': '200.328', 'end': '201.008', 'text': 'or even...'}, {'start': '201.408', 'end': '203.549', 'text': 'in artificial intelligence tools.'}, {'start': '203.649', 'end': '203.909', 'text': 'And yes,'}, {'start': '204.029', 'end': '208.890', 'text': 'it happens that you can be cited and referenced in these tools.'}, {'start': '209.810', 'end': '216.952', 'text': 'But the fact remains that today a large majority of people still use a search engine to do research.'}, {'start': '217.532', 'end': '220.373', 'text': "And there's a bit of a key statistic I wanted to give you."}, {'start': '220.374', 'end': '222.114', 'text': '75%'}, {'start': '222.254', 'end': '225.395', 'text': 'of people never go beyond the first page of Google.'}, {'start': '225.835', 'end': '230.436', 'text': 'So let me tell you that if you are not on the first page of Google,'}, {'start': '231.697', 'end': '232.517', 'text': 'you are invisible.'}, {'start': '232.658', 'end': '233.398', 'text': 'And why Google?'}, {'start': '233.438', 'end': '234.419', 'text': 'Because, despite everything,'}, {'start': '234.479', 'end': '239.203', 'text': "it's still the search engine used almost everywhere, let's"}, {'start': '239.283', 'end': '239.663', 'text': 'say,'}, {'start': '239.703', 'end': '241.385', 'text': 'in the world and in France.'}, {'start': '242.346', 'end': '245.048', 'text': 'Other search engines are marginal.'}, {'start': '245.508', 'end': '245.668', 'text': 'There you go,'}, {'start': '245.828', 'end': '246.669', 'text': "it's starting to rise,"}, {'start': '247.049', 'end': '247.970', 'text': "but it's still marginal."}, {'start': '250.132', 'end': '253.915', 'text': "Now that I've shown you why SEO is important"}, {'start': '254.255', 'end': '259.440', 'text': 'and why you absolutely need to work on this lever for your website,'}, {'start': '259.800', 'end': '262.881', 'text': "we're going to look at the three essential pillars of"}, {'start': '263.281', 'end': '264.221', 'text': 'SEO.  And yes,'}, {'start': '264.222', 'end': '272.243', 'text': 'there are three main principles that you need to work on to have a site that is really at the top for search engines.'}, {'start': '273.224', 'end': '274.264', 'text': 'The first pillar'}, {'start': '274.364', 'end': '275.464', 'text': 'is technique.'}, {'start': '275.764', 'end': '276.985', 'text': "It's actually the base,"}, {'start': '277.065', 'end': '277.885', 'text': "it's the foundation."}, {'start': '278.445', 'end': '282.386', 'text': 'Your site needs to be fast and clear.'}, {'start': '283.086', 'end': '283.347', 'text': 'So,'}, {'start': '283.447', 'end': '285.707', 'text': "you don't need to be a developer,"}, {'start': '286.247', 'end': '288.568', 'text': 'but you can check a few things.'}, {'start': '289.404', 'end': '290.865', 'text': 'especially site speed.'}, {'start': '291.526', 'end': '291.986', 'text': 'For example,'}, {'start': '292.006', 'end': '293.047', 'text': 'with a tool called'}, {'start': '293.387', 'end': '295.109', 'text': 'Google PageSpeed \u200b\u200bInsight,'}, {'start': '295.629', 'end': '296.270', 'text': 'which is a tool,'}, {'start': '296.290', 'end': '297.411', 'text': 'you type it into Google,'}, {'start': '297.431', 'end': '298.071', 'text': 'you will find it,'}, {'start': '298.111', 'end': '299.012', 'text': "it's a free tool,"}, {'start': '299.013', 'end': '302.294', 'text': 'you will put the home page,'}, {'start': '302.295', 'end': '302.635', 'text': 'for example,'}, {'start': '302.636', 'end': '303.395', 'text': 'of your website,'}, {'start': '304.276', 'end': '305.357', 'text': 'and you will be able to look...'}, {'start': '306.489', 'end': '308.790', 'text': 'If your site loads quickly,'}, {'start': '308.931', 'end': '310.711', 'text': 'if all the lights are green, can it'}, {'start': '311.672', 'end': '312.452', 'text': 'block?'}, {'start': '313.233', 'end': '313.353', 'text': 'That'}, {'start': '313.373', 'end': '314.113', 'text': "'s the first thing."}, {'start': '315.254', 'end': '315.494', 'text': 'Then'}, {'start': '315.495', 'end': '317.375', 'text': 'there is mobile responsiveness.'}, {'start': '317.655', 'end': '317.995', 'text': 'In fact,'}, {'start': '318.336', 'end': '321.798', 'text': 'the majority of searches today are done on mobile.'}, {'start': '322.358', 'end': '322.618', 'text': 'Even'}, {'start': '322.958', 'end': '324.359', 'text': 'Google will crawl,'}, {'start': '324.779', 'end': '326.120', 'text': 'will go to your site,'}, {'start': '326.140', 'end': '328.441', 'text': 'to the mobile version of your site.'}, {'start': '328.781', 'end': '331.523', 'text': "He doesn't even care about the desktop version anymore."}, {'start': '332.363', 'end': '333.924', 'text': "He's really going to look at the mobile version."}, {'start': '334.264', 'end': '334.384', 'text': 'So,'}, {'start': '334.424', 'end': '335.305', 'text': "it's super important."}, {'start': '335.701', 'end': '339.182', 'text': 'that your site is highly adapted for smartphones.'}, {'start': '341.203', 'end': '347.864', 'text': 'You also need a clear menu so that search engines and visitors can easily find your information.'}, {'start': '348.725', 'end': '349.005', 'text': 'In fact,'}, {'start': '349.505', 'end': '356.387', 'text': 'your site must be clear for search engines so that they can easily navigate through your pages.'}, {'start': '356.388', 'end': '357.727', 'text': 'This is called the crawl.'}, {'start': '358.947', 'end': '359.188', 'text': 'In fact,'}, {'start': '359.848', 'end': '360.668', 'text': 'they have budgets.'}, {'start': '360.669', 'end': '361.508', 'text': 'That is to say that Google,'}, {'start': '361.548', 'end': '361.968', 'text': 'for example,'}, {'start': '361.969', 'end': '362.889', 'text': 'has a time budget,'}, {'start': '363.229', 'end': '364.109', 'text': 'a crawl budget.'}, {'start': '364.849', 'end': '367.810', 'text': "and then suddenly he's going to go on lots of sites but he doesn't have the time."}, {'start': '368.490', 'end': '371.211', 'text': 'So in fact if your site is not clear,'}, {'start': '371.291', 'end': '372.991', 'text': 'if it takes too long to go to the pages,'}, {'start': '373.251', 'end': '374.592', 'text': 'if it is too complicated to go,'}, {'start': '374.732', 'end': '378.213', 'text': 'if there are too many pages or too much depth of pages,'}, {'start': '378.273', 'end': '385.195', 'text': 'in fact it will spend less time and therefore it will potentially miss the pages which are the most important for you.'}, {'start': '385.595', 'end': '387.855', 'text': 'And so it is important to have a site,'}, {'start': '387.935', 'end': '389.256', 'text': 'a tree structure that is clear.'}, {'start': '390.096', 'end': '394.017', 'text': 'And then suddenly he will decide to index them in his mega database'}, {'start': '394.449', 'end': '395.849', 'text': 'and then position them.'}, {'start': '396.690', 'end': '397.170', 'text': 'But also,'}, {'start': '397.171', 'end': '397.830', 'text': 'the clear menu'}, {'start': '397.930', 'end': '399.931', 'text': 'is extremely important for visitors.'}, {'start': '400.131', 'end': '400.491', 'text': 'Obviously, they'}, {'start': '400.791', 'end': '403.872', 'text': 'need to be able to easily find their information,'}, {'start': '404.692', 'end': '405.592', 'text': 'what they are looking for,'}, {'start': '405.872', 'end': '407.153', 'text': 'easily find the product,'}, {'start': '407.273', 'end': '408.513', 'text': 'how to add it to the basket,'}, {'start': '408.633', 'end': '408.773', 'text': 'etc.'}, {'start': '409.573', 'end': '410.073', 'text': 'So really,'}, {'start': '410.674', 'end': '411.514', 'text': 'the tree structure,'}, {'start': '412.174', 'end': '417.315', 'text': 'the menus are very important to make your site clear for everyone.'}, {'start': '418.856', 'end': '420.916', 'text': 'The immediate action you can take'}, {'start': '420.996', 'end': '422.657', 'text': 'is to test your site on mobile.'}, {'start': '423.121', 'end': '424.402', 'text': 'See if everything is running smoothly.'}, {'start': '424.842', 'end': '426.683', 'text': "Isn't there a hidden menu?"}, {'start': '426.903', 'end': '428.323', 'text': "Isn't there a hidden button?"}, {'start': '428.583', 'end': '429.604', 'text': 'Is it readable?'}, {'start': '429.924', 'end': '431.245', 'text': 'Can we see your entire menu?'}, {'start': '433.346', 'end': '433.466', 'text': 'That'}, {'start': '433.506', 'end': '434.786', 'text': 'was the first pillar.'}, {'start': '435.707', 'end': '436.947', 'text': 'The second pillar'}, {'start': '437.627', 'end': '438.968', 'text': 'is content.'}, {'start': '439.528', 'end': '439.768', 'text': 'And yes,'}, {'start': '440.028', 'end': '444.150', 'text': 'how will you be able to answer the right questions from Internet users?'}, {'start': '445.031', 'end': '450.173', 'text': 'Google and other search engines in general love responsive sites.'}, {'start': '450.333', 'end': '454.356', 'text': "to Internet users' searches and which offer truly useful content."}, {'start': '454.496', 'end': '455.717', 'text': 'And more and more today,'}, {'start': '456.117', 'end': '457.418', 'text': "it's really the norm today, to"}, {'start': '457.498', 'end': '458.859', 'text': 'offer useful content.'}, {'start': '459.579', 'end': '460.240', 'text': 'For example,'}, {'start': '460.440', 'end': '462.661', 'text': 'if you sell horse supplements,'}, {'start': '462.862', 'end': '465.623', 'text': 'you might create articles like,'}, {'start': '466.164', 'end': '469.066', 'text': '“How to choose a supplement for a tired horse?”  »'}, {'start': '470.267', 'end': '473.269', 'text': '« The 5 mistakes to avoid with food supplements for horses.  "'}, {'start': '473.809', 'end': '474.149', 'text': 'So these'}, {'start': '474.229', 'end': '476.051', 'text': 'are questions that people will ask themselves,'}, {'start': '476.091', 'end': '477.271', 'text': 'you will be able to answer them,'}, {'start': '477.291', 'end': '478.152', 'text': "it's very specific."}, {'start': '479.273', 'end': '479.433', 'text': 'But...'}, {'start': '480.586', 'end': '481.907', 'text': 'If you have an e-commerce site,'}, {'start': '481.908', 'end': '485.410', 'text': 'you also need to sell your products or services directly on the site.'}, {'start': '485.830', 'end': '489.413', 'text': 'You also need to optimize your product pages and categories.'}, {'start': '489.433', 'end': '490.173', 'text': 'This is very important.'}, {'start': '491.054', 'end': '496.439', 'text': 'I refer you to my podcast episode on creating a good product sheet.'}, {'start': '496.440', 'end': '500.422', 'text': 'I did a whole episode on how to properly optimize a product sheet.'}, {'start': '500.702', 'end': '500.962', 'text': 'And so,'}, {'start': '501.002', 'end': '504.065', 'text': 'you will be able to listen again to this episode which is super important.'}, {'start': '505.526', 'end': '507.107', 'text': 'The immediate action you can take is to'}, {'start': '507.307', 'end': '509.089', 'text': 'find three frequently asked questions.'}, {'start': '509.229', 'end': '513.851', 'text': 'of your customers and write a page or article that answers them.'}, {'start': '514.411', 'end': '514.691', 'text': 'So,'}, {'start': '514.851', 'end': '520.054', 'text': "I'm sure you have lots of questions that people ask when you talk to them."}, {'start': '520.454', 'end': '520.714', 'text': 'Well,'}, {'start': '520.814', 'end': '524.736', 'text': 'take three frequently asked questions and make an article out of them.'}, {'start': '524.737', 'end': '525.376', 'text': 'That is, roughly'}, {'start': '525.436', 'end': '526.016', 'text': 'three articles.'}, {'start': '526.076', 'end': '531.078', 'text': 'Three questions equals three articles to really answer that question.'}, {'start': '532.939', 'end': '533.139', 'text': 'So that'}, {'start': '533.159', 'end': '534.360', 'text': 'was really for the content.'}, {'start': '534.700', 'end': '535.240', 'text': 'And then,'}, {'start': '535.520', 'end': '537.121', 'text': 'the third pillar'}, {'start': '537.677', 'end': '539.358', 'text': 'that we often tend to forget,'}, {'start': '539.398', 'end': '540.659', 'text': 'which is a little bit put aside,'}, {'start': '541.039', 'end': '541.480', 'text': "it's true,"}, {'start': '542.560', 'end': '549.405', 'text': 'because it is really a little more complex and it is a real marketing strategy,'}, {'start': '549.945', 'end': '551.226', 'text': 'a little more long-term,'}, {'start': '551.626', 'end': '554.128', 'text': 'we are less in the technical and we are less in the writing,'}, {'start': '554.148', 'end': '557.410', 'text': 'we are really more on pure marketing actions,'}, {'start': '557.871', 'end': '560.392', 'text': 'it is the popularity of the site,'}, {'start': '560.452', 'end': '563.515', 'text': 'that is to say the fact of being recommended on the web.'}, {'start': '564.575', 'end': '566.797', 'text': 'the more your site is cited.'}, {'start': '567.377', 'end': '567.897', 'text': 'elsewhere,'}, {'start': '568.278', 'end': '568.578', 'text': 'the more'}, {'start': '569.278', 'end': '572.300', 'text': 'Google and other search engines will trust it.'}, {'start': '573.160', 'end': '573.801', 'text': 'For example,'}, {'start': '573.881', 'end': '575.802', 'text': "I like to give an example that speaks for itself.  Let's"}, {'start': '576.242', 'end': '583.066', 'text': 'imagine that Le Monde writes an article and cites your site,'}, {'start': '583.526', 'end': '585.447', 'text': 'which creates a link to your site.'}, {'start': '586.128', 'end': '586.768', 'text': 'What is Google,'}, {'start': '586.788', 'end': '587.288', 'text': 'he asks himself?'}, {'start': '587.889', 'end': '588.349', 'text': 'He says to himself,'}, {'start': '588.469', 'end': '588.589', 'text': 'OK,'}, {'start': '588.989', 'end': '589.409', 'text': 'Le Monde'}, {'start': '590.190', 'end': '592.231', 'text': 'is a big, trusted site,'}, {'start': '592.311', 'end': '593.132', 'text': 'a news site,'}, {'start': '593.192', 'end': '595.553', 'text': "it's a fairly trusted media outlet."}, {'start': '595.995', 'end': '598.796', 'text': 'If people link to this site...'}, {'start': '599.909', 'end': '600.650', 'text': "it's because this site"}, {'start': '600.890', 'end': '607.475', 'text': 'must also be trusted and it deserves that I go and see what it does and potentially index and position it.'}, {'start': '608.015', 'end': '608.375', 'text': 'You see,'}, {'start': '608.676', 'end': '610.217', 'text': "that's really the idea,"}, {'start': '610.317', 'end': '612.198', 'text': 'that the more sites you have,'}, {'start': '612.798', 'end': '613.679', 'text': 'then there is quantity,'}, {'start': '613.759', 'end': '616.081', 'text': 'that is to say that you will have a lot of sites that will talk about you,'}, {'start': '616.541', 'end': '617.602', 'text': 'but there is also quality.'}, {'start': '618.222', 'end': '622.465', 'text': "Obviously, sites that don't have much traffic and not much trust"}, {'start': '622.505', 'end': '623.506', 'text': 'are less interesting.'}, {'start': '625.087', 'end': '627.529', 'text': 'So there is this story of quality and quantity.'}, {'start': '628.253', 'end': '633.517', 'text': 'How can you improve your popularity quite easily on the web?'}, {'start': '634.098', 'end': '635.079', 'text': 'Well, for example,'}, {'start': '635.239', 'end': '638.141', 'text': 'you will be able to register in equestrian directories.  There'}, {'start': '638.441', 'end': '642.525', 'text': 'are quite a few platforms today that list professionals,'}, {'start': '642.865', 'end': '645.767', 'text': 'so equestrian directories that will have more or less traffic,'}, {'start': '645.828', 'end': '646.868', 'text': 'more or less popularity,'}, {'start': '647.229', 'end': '647.709', 'text': 'but in any case,'}, {'start': '648.069', 'end': '650.511', 'text': 'it allows you to be consistent and to have visibility,'}, {'start': '650.631', 'end': '655.355', 'text': 'a trace a little everywhere on sites that are in the same theme as you.'}, {'start': '655.956', 'end': '656.476', 'text': 'Obviously,'}, {'start': '656.477', 'end': '657.237', 'text': 'there are'}, {'start': '657.397', 'end': '657.997', 'text': 'non-equestrian directories.'}, {'start': '658.318', 'end': '660.959', 'text': 'You can also register on the yellow pages and'}, {'start': '661.640', 'end': '664.102', 'text': 'other more general platforms.'}, {'start': '664.522', 'end': '664.782', 'text': 'The idea'}, {'start': '664.822', 'end': '667.564', 'text': 'is to have truly identical content,'}, {'start': '667.784', 'end': '669.705', 'text': 'that is to say the same presentation,'}, {'start': '670.186', 'end': '673.848', 'text': 'the same words that you will use each time to describe who you are, to'}, {'start': '673.948', 'end': '674.929', 'text': 'describe your brand.  There'}, {'start': '675.249', 'end': '676.310', 'text': 'has to be consistency.'}, {'start': '676.330', 'end': '676.650', 'text': 'And in fact,'}, {'start': '676.870', 'end': '679.872', 'text': 'Google will see this consistency and will be able to,'}, {'start': '679.932', 'end': '680.233', 'text': 'as a result,'}, {'start': '680.333', 'end': '683.955', 'text': 'slightly increase the popularity of your website and therefore its visibility.'}, {'start': '685.416', 'end': '686.477', 'text': 'You will also be able to...'}, {'start': '686.697', 'end': '688.518', 'text': 'exchange links with partners.'}, {'start': '688.938', 'end': '690.718', 'text': 'You have lots of links,'}, {'start': '690.778', 'end': '690.958', 'text': 'so,'}, {'start': '691.058', 'end': '691.918', 'text': 'finally,'}, {'start': '691.978', 'end': '693.199', 'text': 'you have lots of partners.'}, {'start': '693.200', 'end': '694.339', 'text': 'It could be suppliers,'}, {'start': '694.359', 'end': '695.499', 'text': 'it could be former customers,'}, {'start': '695.519', 'end': '696.100', 'text': 'it could be'}, {'start': '697.140', 'end': '699.781', 'text': 'partners in general.'}, {'start': '700.181', 'end': '700.581', 'text': 'Maybe'}, {'start': '700.841', 'end': '703.442', 'text': 'these people have websites and so,'}, {'start': '703.502', 'end': '706.162', 'text': 'how are you going to approach them and tell them,'}, {'start': '707.043', 'end': '712.004', 'text': 'it would be good if you put the logo of my site and that you could make a link to my website.'}, {'start': '712.464', 'end': '712.704', 'text': 'So that'}, {'start': '712.705', 'end': '713.944', 'text': 'might be interesting to look at.'}, {'start': '713.945', 'end': '714.144', 'text': 'And then,'}, {'start': '714.145', 'end': '715.025', 'text': "it's give and take."}, {'start': '715.325', 'end': '716.305', 'text': 'You will also thank me.'}, {'start': '716.525', 'end': '718.486', 'text': 'cite your partners and put a link to their site.'}, {'start': '719.606', 'end': '720.626', 'text': 'And of course, we'}, {'start': '720.846', 'end': '727.088', 'text': 'will have to develop some small strategies, a bit of press relations and public relations.'}, {'start': '727.948', 'end': '732.890', 'text': 'How will you be able to be present in blog articles or interviews?'}, {'start': '733.610', 'end': '736.711', 'text': 'There are so-called guest blog posts.'}, {'start': '737.091', 'end': '740.892', 'text': 'You have a site in your theme which offers blog articles.'}, {'start': '741.352', 'end': '743.032', 'text': 'You have roughly the same audience.'}, {'start': '743.152', 'end': '744.833', 'text': "You're going to contact this site to say,"}, {'start': '744.993', 'end': '745.233', 'text': 'hey,'}, {'start': '745.941', 'end': '748.082', 'text': 'I wrote an article on this subject,'}, {'start': '748.482', 'end': '753.864', 'text': 'I think it could be very interesting for your audience to have this information.'}, {'start': '754.285', 'end': '754.785', 'text': 'If you want,'}, {'start': '754.786', 'end': '756.906', 'text': "I'll give you the article in exchange,"}, {'start': '756.946', 'end': '759.367', 'text': 'you publish it on your site and then in exchange,'}, {'start': '760.547', 'end': '763.589', 'text': 'you can mention me and put a link to my website.'}, {'start': '764.449', 'end': '765.529', 'text': 'It can also be interviews,'}, {'start': '765.569', 'end': '767.710', 'text': 'that is to say that you will contact a website,'}, {'start': '768.090', 'end': '773.953', 'text': 'you will do an interview together and the site will put the interview on its website and will put a link.'}, {'start': '774.401', 'end': '776.042', 'text': 'to your site.'}, {'start': '776.363', 'end': '776.483', 'text': 'So, there'}, {'start': '776.484', 'end': '781.386', 'text': 'are little strategies like that which can be very interesting to try to be visible,'}, {'start': '781.526', 'end': '781.887', 'text': 'therefore,'}, {'start': '783.428', 'end': '785.049', 'text': 'on sites other than yours.'}, {'start': '786.470', 'end': '788.551', 'text': 'The immediate action to take is to'}, {'start': '789.192', 'end': '791.674', 'text': 'contact one of your partners,'}, {'start': '792.254', 'end': '793.035', 'text': 'a saddlery,'}, {'start': '793.095', 'end': '794.156', 'text': 'an equestrian center,'}, {'start': '794.336', 'end': '795.116', 'text': 'another brand,'}, {'start': '795.436', 'end': '797.118', 'text': 'and propose an exchange of links.'}, {'start': '797.138', 'end': '797.258', 'text': 'So,'}, {'start': '797.318', 'end': '798.699', 'text': 'either a simple link exchange,'}, {'start': '798.779', 'end': '800.580', 'text': 'that is to say just a mention somewhere,'}, {'start': '800.920', 'end': '801.321', 'text': 'a logo.'}, {'start': '801.761', 'end': '802.061', 'text': 'Otherwise,'}, {'start': '802.221', 'end': '803.862', 'text': 'if you each have a blog,'}, {'start': '804.002', 'end': '808.264', 'text': 'offer to write an article on that site so you can be cited.'}, {'start': '808.604', 'end': '809.244', 'text': 'So be careful,'}, {'start': '809.804', 'end': '810.265', 'text': 'obviously, with'}, {'start': '811.205', 'end': '812.145', 'text': 'guest articles,'}, {'start': '812.165', 'end': '815.027', 'text': 'when you submit an article on a site,'}, {'start': '815.387', 'end': '818.428', 'text': 'this article must not also be on yours.'}, {'start': '818.768', 'end': '820.229', 'text': 'It has to be unique content.'}, {'start': '820.529', 'end': '821.729', 'text': 'Beware of duplicate content.'}, {'start': '822.149', 'end': '826.291', 'text': 'So you write your articles for your own website.'}, {'start': '826.771', 'end': '827.272', 'text': 'On the other hand,'}, {'start': '827.592', 'end': '829.092', 'text': 'when you do guest articles,'}, {'start': '829.093', 'end': '830.393', 'text': 'they are new articles.'}, {'start': '830.881', 'end': '835.123', 'text': 'This is not a copy and paste of something you have already published.'}, {'start': '835.484', 'end': '835.644', 'text': 'Well,'}, {'start': '836.004', 'end': '838.966', 'text': "that's also important to mention."}, {'start': '840.727', 'end': '841.487', 'text': 'There are mistakes,'}, {'start': '841.587', 'end': '841.967', 'text': 'of course,'}, {'start': '842.027', 'end': '843.568', 'text': 'when you want to do SEO.'}, {'start': '844.609', 'end': '846.069', 'text': 'There are some classic mistakes we make,'}, {'start': '846.150', 'end': '846.910', 'text': "so I'll give them to you."}, {'start': '848.071', 'end': '848.711', 'text': 'The first mistake'}, {'start': '848.771', 'end': '852.713', 'text': 'is to want to go too fast and buy dubious backlinks.'}, {'start': '852.793', 'end': '854.214', 'text': 'So backlinks'}, {'start': '854.215', 'end': '854.874', 'text': 'are what we just saw.'}, {'start': '855.034', 'end': '859.257', 'text': "It's about having websites that will mention you and link to your site."}, {'start': '859.797', 'end': '864.958', 'text': 'Today there are many platforms where you can buy backlinks at different prices.'}, {'start': '865.559', 'end': '868.219', 'text': 'That is to say that we will credit on the platform,'}, {'start': '868.220', 'end': '869.620', 'text': 'we will put a certain amount of money,'}, {'start': '869.980', 'end': '874.361', 'text': 'we will be able to go see all the sites which are more or less in our theme,'}, {'start': '874.521', 'end': '875.961', 'text': 'which offer links,'}, {'start': '876.302', 'end': '878.002', 'text': 'and we will be able to buy links.'}, {'start': '879.362', 'end': '879.482', 'text': 'Well, there'}, {'start': '879.982', 'end': '881.363', 'text': 'are trusted platforms,'}, {'start': '882.143', 'end': '883.163', 'text': 'but there are a huge,'}, {'start': '883.243', 'end': '884.224', 'text': 'huge number of sites.'}, {'start': '884.225', 'end': '884.544', 'text': 'And in fact, you'}, {'start': '884.604', 'end': '889.205', 'text': 'have to be careful not to buy slightly dubious links on sites. Thank you.'}, {'start': '889.457', 'end': '891.679', 'text': 'not very recommended and not very recommendable.'}, {'start': '892.279', 'end': '893.420', 'text': 'We must not be fooled.'}, {'start': '894.481', 'end': '897.564', 'text': "It's easy to manipulate a site's popularity a little."}, {'start': '897.964', 'end': '898.745', 'text': 'So be careful, there is no'}, {'start': '899.145', 'end': '900.707', 'text': 'point in spending thousands or even'}, {'start': '900.708', 'end': '902.468', 'text': 'hundreds on buying backlinks.'}, {'start': '902.908', 'end': '903.409', 'text': 'Especially since...'}, {'start': '904.181', 'end': '906.403', 'text': "It's officially penalized by Google."}, {'start': '906.404', 'end': '908.884', 'text': 'That is, Google prohibits buying links.'}, {'start': '909.065', 'end': '909.345', 'text': 'So,'}, {'start': '909.785', 'end': '910.385', 'text': "it's official,"}, {'start': '911.726', 'end': '912.127', 'text': 'but actually,'}, {'start': '912.207', 'end': '912.727', 'text': 'everyone does it.'}, {'start': '913.087', 'end': '914.388', 'text': 'But you have to do it right.'}, {'start': '914.769', 'end': '915.149', 'text': 'For now,'}, {'start': '915.169', 'end': '916.109', 'text': "Google doesn't penalize,"}, {'start': '916.169', 'end': '919.772', 'text': 'but it can penalize if there are really a lot of not-so-great links,'}, {'start': '919.773', 'end': '919.972', 'text': 'in fact,'}, {'start': '920.953', 'end': '921.633', 'text': 'not very nice.'}, {'start': '923.655', 'end': '925.676', 'text': 'Another fairly common mistake,'}, {'start': '926.357', 'end': '927.097', 'text': 'but one that should be avoided,'}, {'start': '927.517', 'end': '932.481', 'text': 'is artificially filling your pages with keywords or keyword stuffing.'}, {'start': '932.833', 'end': '932.953', 'text': 'That'}, {'start': '933.053', 'end': '935.575', 'text': 'was SEO in the 2000s.'}, {'start': '935.835', 'end': '936.216', 'text': 'Today,'}, {'start': '936.276', 'end': '937.076', 'text': 'it no longer exists.'}, {'start': '937.337', 'end': '937.597', 'text': 'In fact,'}, {'start': '937.677', 'end': '942.420', 'text': "it's not enough to just repeat your keyword 150 times on the page,"}, {'start': '942.781', 'end': '943.621', 'text': "it's not going to work."}, {'start': '944.042', 'end': '944.222', 'text': 'So'}, {'start': '945.283', 'end': '946.704', 'text': 'you have to do it strategically,'}, {'start': '946.705', 'end': '947.845', 'text': 'intelligently.'}, {'start': '948.405', 'end': '948.845', 'text': 'Same here,'}, {'start': '948.846', 'end': '953.569', 'text': "don't try to hide your keywords by putting white text on a white background."}, {'start': '953.629', 'end': '953.849', 'text': 'All of these'}, {'start': '953.889', 'end': '958.032', 'text': 'are big forbidden strategies that will penalize you.'}, {'start': '958.997', 'end': '959.137', 'text': "Well, that's"}, {'start': '959.277', 'end': '960.158', 'text': 'not SEO,'}, {'start': '960.518', 'end': '962.839', 'text': "it's not just putting keywords and stuffing things like that."}, {'start': '963.900', 'end': '964.860', 'text': 'And the third mistake'}, {'start': '964.940', 'end': '966.701', 'text': 'is neglecting the user experience.'}, {'start': '966.881', 'end': '967.622', 'text': "It's a bit like the continuation,"}, {'start': '967.623', 'end': '973.625', 'text': 'that is to say, write above all for your readers and for your users.'}, {'start': '974.005', 'end': '975.686', 'text': "It's good to write for search engines,"}, {'start': '976.267', 'end': '979.188', 'text': "but we mustn't forget that there's a human behind it who will also be reading it,"}, {'start': '979.829', 'end': '980.529', 'text': "that's also the goal."}, {'start': '980.649', 'end': '983.171', 'text': 'So neglecting the user experience'}, {'start': '983.231', 'end': '983.851', 'text': 'is really not good.'}, {'start': '984.311', 'end': '984.932', 'text': 'A slow site,'}, {'start': '984.972', 'end': '985.492', 'text': 'for example,'}, {'start': '985.532', 'end': '986.012', 'text': 'is not good.'}, {'start': '986.112', 'end': '987.033', 'text': 'A site that is messy.'}, {'start': '988.113', 'end': '988.894', 'text': 'where we read badly,'}, {'start': '988.934', 'end': '989.954', 'text': 'where we cannot find the information,'}, {'start': '990.515', 'end': '993.296', 'text': 'it will scare away visitors and mechanically,'}, {'start': '993.297', 'end': '996.578', 'text': 'it will also scare away search engines because in addition,'}, {'start': '997.718', 'end': '1005.142', 'text': 'we know that the time spent and the number of pages viewed is also a criterion of the algorithms to position your site.'}, {'start': '1005.562', 'end': '1005.682', 'text': 'So'}, {'start': '1005.722', 'end': '1007.803', 'text': 'if you have people who leave right away,'}, {'start': '1008.544', 'end': '1010.004', 'text': 'who stay on your site for a very short time,'}, {'start': '1010.005', 'end': '1010.925', 'text': "that's not a very good signal."}, {'start': '1013.185', 'end': '1013.505', 'text': 'And finally,'}, {'start': '1013.545', 'end': '1017.467', 'text': 'I also wanted to address a point that seems super interesting to me today,'}, {'start': '1018.167', 'end': '1019.007', 'text': 'in 2025,'}, {'start': '1019.428', 'end': '1019.768', 'text': 'which is that'}, {'start': '1020.108', 'end': '1024.950', 'text': 'SEO is no longer limited to Google and traditional search engines.'}, {'start': '1025.270', 'end': '1025.510', 'text': 'In fact,'}, {'start': '1025.550', 'end': '1027.111', 'text': 'we talk a lot about Google,'}, {'start': '1027.551', 'end': '1028.551', 'text': 'but in fact,'}, {'start': '1028.631', 'end': '1029.152', 'text': 'TikTok,'}, {'start': '1029.632', 'end': '1030.192', 'text': 'YouTube,'}, {'start': '1030.552', 'end': '1031.233', 'text': 'Pinterest,'}, {'start': '1031.733', 'end': '1039.196', 'text': 'and even artificial intelligences like TGPT have become tools where users search for information and products.'}, {'start': '1039.936', 'end': '1040.316', 'text': 'And so,'}, {'start': '1041.037', 'end': '1041.817', 'text': 'it will be necessary to...'}, {'start': '1042.497', 'end': '1046.701', 'text': 'integrate it into an SEO strategy.'}, {'start': '1047.221', 'end': '1047.882', 'text': 'So TikTok,'}, {'start': '1048.002', 'end': '1049.423', 'text': 'YouTube and even Pinterest'}, {'start': '1049.984', 'end': '1051.885', 'text': 'are search engines in their own right.'}, {'start': '1052.226', 'end': '1054.067', 'text': "TikTok isn't really a social network anymore."}, {'start': '1054.187', 'end': '1054.688', 'text': 'So YouTube,'}, {'start': '1054.689', 'end': '1055.148', 'text': 'we knew it,'}, {'start': '1055.208', 'end': '1055.929', 'text': 'Pinterest too,'}, {'start': '1056.349', 'end': '1060.492', 'text': 'they are really search engines and TikTok tends to become a real search engine.'}, {'start': '1061.033', 'end': '1061.914', 'text': 'So for example,'}, {'start': '1061.915', 'end': '1065.537', 'text': 'a rider who is looking for exercises to make his horse more flexible,'}, {'start': '1066.177', 'end': '1070.801', 'text': 'he might go to YouTube more than Google because he might say Thank you.'}, {'start': '1070.921', 'end': '1072.802', 'text': 'want to see exercises,'}, {'start': '1073.623', 'end': '1074.504', 'text': 'someone in action,'}, {'start': '1074.564', 'end': '1077.466', 'text': 'so really see videos with exercises,'}, {'start': '1077.486', 'end': '1079.387', 'text': 'tutorials to make your horse more flexible.'}, {'start': '1079.787', 'end': '1080.047', 'text': 'And so,'}, {'start': '1080.067', 'end': '1084.350', 'text': 'he will perhaps rather search on an engine which offers videos.'}, {'start': '1085.731', 'end': '1086.232', 'text': 'Pinterest'}, {'start': '1086.652', 'end': '1089.754', 'text': 'is also really interesting if you offer decoration,'}, {'start': '1090.875', 'end': '1091.796', 'text': 'lifestyle, or'}, {'start': '1091.856', 'end': '1092.676', 'text': 'textiles.'}, {'start': '1093.857', 'end': '1096.999', 'text': 'It can be really interesting depending on your sectors.'}, {'start': '1097.019', 'end': '1099.021', 'text': 'There are people searching on Pinterest.'}, {'start': '1099.421', 'end': '1101.643', 'text': 'and which will record what we call pins.'}, {'start': '1101.963', 'end': '1102.303', 'text': 'And in fact,'}, {'start': '1102.304', 'end': '1105.065', 'text': 'it will potentially create more traffic to your site,'}, {'start': '1105.085', 'end': '1106.046', 'text': 'since on Pinterest'}, {'start': '1106.686', 'end': '1107.106', 'text': ','}, {'start': '1107.126', 'end': '1109.508', 'text': 'you can click on the pin and go directly to the website.'}, {'start': '1109.948', 'end': '1113.871', 'text': 'So unlike, for example, TikTok or even YouTube'}, {'start': '1114.452', 'end': '1114.972', 'text': ', Pinterest'}, {'start': '1115.132', 'end': '1117.234', 'text': 'is really a relay for creating traffic.'}, {'start': '1117.294', 'end': '1118.414', 'text': 'So we must not forget that too,'}, {'start': '1118.474', 'end': '1119.455', 'text': 'it can be very relevant.'}, {'start': '1120.556', 'end': '1121.436', 'text': 'Immediate action,'}, {'start': '1121.737', 'end': '1122.477', 'text': 'reaction action.'}, {'start': '1123.078', 'end': '1124.539', 'text': 'If you have video content,'}, {'start': '1125.199', 'end': '1127.901', 'text': 'optimize your titles and descriptions with keywords.'}, {'start': '1127.961', 'end': '1137.769', 'text': 'relevant and try to put them on platforms like TikTok or YouTube to try to position yourself on these two engines,'}, {'start': '1138.029', 'end': '1139.871', 'text': 'on these two platforms.'}, {'start': '1140.832', 'end': '1140.972', 'text': 'There you go,'}, {'start': '1141.052', 'end': '1141.412', 'text': 'but actually,'}, {'start': '1141.413', 'end': '1142.133', 'text': 'it can be worked on.'}, {'start': '1142.733', 'end': '1145.075', 'text': 'YouTube is really like working on SEO for a site.'}, {'start': '1145.336', 'end': '1147.277', 'text': 'We will have to put keywords in the right place,'}, {'start': '1147.657', 'end': '1148.258', 'text': 'in the title,'}, {'start': '1148.278', 'end': '1149.139', 'text': 'in the description,'}, {'start': '1149.579', 'end': '1150.280', 'text': 'in the tags,'}, {'start': '1150.420', 'end': '1150.560', 'text': 'etc.'}, {'start': '1151.020', 'end': '1151.180', 'text': 'So,'}, {'start': '1151.701', 'end': '1152.582', 'text': 'with keywords.'}, {'start': '1152.583', 'end': '1152.682', 'text': 'So,'}, {'start': '1152.683', 'end': '1156.525', 'text': 'there is a real keyword research strategy on these platforms as well.'}, {'start': '1157.537', 'end': '1158.078', 'text': 'And then suddenly,'}, {'start': '1158.578', 'end': '1160.320', 'text': 'ESIO and artificial intelligence,'}, {'start': '1160.920', 'end': '1162.722', 'text': 'with the rise of AI,'}, {'start': '1163.262', 'end': '1168.047', 'text': 'there are more and more people who directly ask their questions to AI engines,'}, {'start': '1168.607', 'end': '1169.288', 'text': 'like TGPT,'}, {'start': '1169.508', 'end': '1170.088', 'text': 'like Cloud,'}, {'start': '1170.429', 'end': '1172.571', 'text': 'like Perplexity or even Gemini.'}, {'start': '1173.451', 'end': '1178.236', 'text': 'We actually have AI coming with Google soon too,'}, {'start': '1178.696', 'end': '1180.378', 'text': 'which has started to be deployed a little in Europe.'}, {'start': '1181.118', 'end': '1181.238', 'text': 'So,'}, {'start': '1181.298', 'end': '1182.940', 'text': "it's AI-powered search engines."}, {'start': '1184.693', 'end': '1186.376', 'text': 'It is important to take this into account, however.'}, {'start': '1186.656', 'end': '1187.157', 'text': 'For example,'}, {'start': '1187.158', 'end': '1191.044', 'text': 'a user might ask what are the best supplements for sport horses.'}, {'start': '1191.545', 'end': '1194.810', 'text': "And he'll ask that rather in the GPT chat or how to improve..."}, {'start': '1195.190', 'end': '1197.952', 'text': "my horse's performance with food supplements."}, {'start': '1198.312', 'end': '1198.732', 'text': 'And in fact,'}, {'start': '1199.393', 'end': '1199.653', 'text': 'AI,'}, {'start': '1200.053', 'end': '1200.513', 'text': 'for example,'}, {'start': '1200.553', 'end': '1200.974', 'text': 'ChatGPT,'}, {'start': '1201.514', 'end': '1202.635', 'text': 'will suggest answers,'}, {'start': '1202.636', 'end': '1203.515', 'text': 'or even Perplexity,'}, {'start': '1203.975', 'end': '1206.157', 'text': 'and it will potentially cite brands.'}, {'start': '1207.517', 'end': '1207.958', 'text': 'And so that'}, {'start': '1208.018', 'end': '1208.678', 'text': 'is very important.'}, {'start': '1208.679', 'end': '1209.339', 'text': 'So Perplexity,'}, {'start': '1209.359', 'end': '1209.679', 'text': 'in addition,'}, {'start': '1209.999', 'end': '1211.420', 'text': 'he cites his sources.'}, {'start': '1211.780', 'end': '1213.661', 'text': 'So there are even links to the website.'}, {'start': '1214.702', 'end': '1217.383', 'text': 'ChatGPT will not necessarily cite the source or provide a link.'}, {'start': '1217.724', 'end': '1218.144', 'text': 'But in any case,'}, {'start': '1218.184', 'end': '1221.346', 'text': 'it has already happened that brands have been recommended in these engines.'}, {'start': '1221.766', 'end': '1222.006', 'text': 'Moreover,'}, {'start': '1222.007', 'end': '1224.728', 'text': 'we can even see it today in your statistics,'}, {'start': '1225.508', 'end': '1225.988', 'text': 'that Ntix,'}, {'start': '1226.088', 'end': '1226.589', 'text': 'for example,'}, {'start': '1226.989', 'end': '1231.551', 'text': 'if you have traffic that is generated via artificial intelligence tools,'}, {'start': '1232.032', 'end': '1233.412', 'text': 'it can be seen today.'}, {'start': '1234.433', 'end': '1234.613', 'text': 'So,'}, {'start': '1234.733', 'end': '1235.554', 'text': 'immediate action,'}, {'start': '1236.294', 'end': '1238.315', 'text': 'write content that is clear,'}, {'start': '1238.355', 'end': '1239.596', 'text': 'that is precise,'}, {'start': '1240.056', 'end': '1243.358', 'text': "that directly answers customers' common questions."}, {'start': '1243.678', 'end': '1243.978', 'text': 'Today,'}, {'start': '1243.979', 'end': '1245.539', 'text': 'we are no longer dealing with generic keywords.'}, {'start': '1245.779', 'end': '1248.561', 'text': 'We will have to think about search intent and'}, {'start': '1249.161', 'end': '1250.602', 'text': 'search precision.'}, {'start': '1251.006', 'end': '1253.027', 'text': 'and therefore really answer these questions.'}, {'start': '1253.447', 'end': '1254.467', 'text': 'And if you do it right,'}, {'start': '1254.547', 'end': '1257.408', 'text': 'if you write content that really answers questions,'}, {'start': '1257.808', 'end': '1258.428', 'text': 'potentially'}, {'start': '1258.488', 'end': '1263.910', 'text': "you'll find yourself cited and referenced in AI search engines."}, {'start': '1264.810', 'end': '1265.130', 'text': 'The idea,'}, {'start': '1265.210', 'end': '1265.550', 'text': 'really,'}, {'start': '1266.190', 'end': '1268.391', 'text': 'what I wanted to convey to you,'}, {'start': '1268.491', 'end': '1270.912', 'text': 'is to think about SEO in the broad sense, to'}, {'start': '1271.392', 'end': '1275.033', 'text': 'be present where your customers are looking for you and looking for answers,'}, {'start': '1275.373', 'end': '1278.554', 'text': "whether that's on Google or other search engines, or"}, {'start': '1278.974', 'end': '1279.654', 'text': 'on TikTok.'}, {'start': '1280.174', 'end': '1284.157', 'text': 'on YouTube or even in the responses of artificial intelligence.'}, {'start': '1284.898', 'end': '1286.279', 'text': 'And a little info,'}, {'start': '1286.519', 'end': '1289.141', 'text': 'you should know that to be well referenced,'}, {'start': '1289.502', 'end': '1291.223', 'text': 'for example on the GPT chat,'}, {'start': '1291.523', 'end': '1294.005', 'text': 'you must be well referenced on the Bing search engine,'}, {'start': '1294.506', 'end': '1295.066', 'text': 'because in fact,'}, {'start': '1295.246', 'end': '1299.250', 'text': 'the AI \u200b\u200balgorithms use Bing to find the content.'}, {'start': '1299.630', 'end': '1299.770', 'text': 'So, that'}, {'start': '1299.930', 'end': '1300.671', 'text': 'was the little aside.'}, {'start': '1300.691', 'end': '1301.091', 'text': 'But in any case,'}, {'start': '1301.712', 'end': '1309.438', 'text': 'think about a global SEO strategy to be present potentially everywhere your customers are.'}, {'start': '1311.754', 'end': '1311.934', 'text': 'There you have it,'}, {'start': '1312.314', 'end': '1315.976', 'text': 'you now have the basics to optimize your site without being an SEO expert.'}, {'start': '1316.217', 'end': '1316.357', 'text': 'So,'}, {'start': '1316.377', 'end': '1317.938', 'text': 'we saw the three pillars,'}, {'start': '1318.278', 'end': '1320.059', 'text': 'namely technique,'}, {'start': '1320.619', 'end': '1321.320', 'text': 'content,'}, {'start': '1321.880', 'end': '1322.820', 'text': 'popularity.'}, {'start': '1323.441', 'end': '1325.202', 'text': 'We also saw that'}, {'start': '1325.582', 'end': '1331.065', 'text': 'SEO was now much broader than a search engine and that we could do SEO on many platforms.'}, {'start': '1331.625', 'end': '1331.845', 'text': 'So'}, {'start': '1332.006', 'end': '1332.586', 'text': 'the important thing'}, {'start': '1332.646', 'end': '1334.907', 'text': 'is to take it step by step,'}, {'start': '1335.408', 'end': '1339.090', 'text': 'always prioritizing quality over quantity.'}, {'start': '1339.926', 'end': '1342.187', 'text': 'And to help you do this work,'}, {'start': '1342.207', 'end': '1344.348', 'text': 'I have prepared a small'}, {'start': '1344.748', 'end': '1349.490', 'text': 'SEO checklist with more than 30 control points on these three pillars of SEO.'}, {'start': '1349.930', 'end': '1350.230', 'text': 'So,'}, {'start': '1350.290', 'end': '1351.191', 'text': 'to download it,'}, {'start': '1351.591', 'end': '1355.713', 'text': 'go to the description of this episode to be able to retrieve this checklist.'}, {'start': '1356.473', 'end': '1357.393', 'text': 'I hope you enjoyed it and'}, {'start': '1357.553', 'end': '1358.674', 'text': 'that it enlightened you.'}, {'start': '1359.174', 'end': '1359.754', 'text': 'And most importantly,'}, {'start': '1359.774', 'end': '1361.235', 'text': 'if you liked this episode,'}, {'start': '1361.236', 'end': '1362.455', 'text': "if you think it's useful,"}, {'start': '1362.875', 'end': '1368.738', 'text': 'share it with other entrepreneurs in the Ekin sector so you can help them too.'}, {'start': '1369.118', 'end': '1369.778', 'text': 'on this subject.'}, {'start': '1370.299', 'end': '1370.719', 'text': 'As for me,'}, {'start': '1370.959', 'end': '1373.661', 'text': "I'll see you soon in a new episode."}, {'start': '1380.785', 'end': '1381.686', 'text': 'If you enjoyed this episode,'}, {'start': '1382.006', 'end': '1386.408', 'text': "don't forget to subscribe on your favorite podcast platform so you don't miss any episodes."}, {'start': '1387.089', 'end': '1387.569', 'text': 'And most importantly,'}, {'start': '1387.869', 'end': '1388.690', 'text': 'if you have a minute, please'}, {'start': '1389.190', 'end': '1392.132', 'text': 'leave a review and rating on Apple Podcast or Spotify.'}, {'start': '1392.652', 'end': '1395.754', 'text': 'This is the best way to support the podcast and spread the word.'}, {'start': '1396.575', 'end': '1398.443', 'text': 'Thank you again for listening and supporting me.'}, {'start': '1399.186', 'end': '1400.894', 'text': 'See you soon for a new episode.'}]