DIY Cause You Have To
E.H. Howard
[{'start': '0.320', 'end': '4.759', 'text': 'Hey there, Ehard. And guess what? Hey.'}, {'start': '2.720', 'end': '6.720', 'text': "Yep. I'm kind of"}, {'start': '4.759', 'end': '8.000', 'text': 'ready. Yeah, I was that teacher that was'}, {'start': '6.720', 'end': '11.120', 'text': 'at the last minute kind of putting'}, {'start': '8.000', 'end': '13.200', 'text': 'things together. Yeah. All right. Um,'}, {'start': '11.120', 'end': '14.559', 'text': "no, I'm looking good. All right. Well,"}, {'start': '13.200', 'end': '15.839', 'text': "I'm not going to say looking good. I'm"}, {'start': '14.559', 'end': '18.800', 'text': "not gonna I'm not that I don't have that"}, {'start': '15.839', 'end': '20.720', 'text': "big of an ego. Um, I'm not unattractive"}, {'start': '18.800', 'end': '23.439', 'text': "today. Let's go with that. All right."}, {'start': '20.720', 'end': '25.560', 'text': "Um, this is unscripted. I'm EA Howard."}, {'start': '23.439', 'end': '28.199', 'text': 'As I said, unscripted is just me'}, {'start': '25.560', 'end': '31.439', 'text': 'rambling. Hopefully, no more than 10'}, {'start': '28.199', 'end': '33.200', 'text': "minutes. So, uh, I don't usually have a"}, {'start': '31.439', 'end': '35.360', 'text': "script. I don't usually have any"}, {'start': '33.200', 'end': '36.640', 'text': "I don't have anything other than a"}, {'start': '35.360', 'end': '40.480', 'text': 'little bit of cards with some bullet'}, {'start': '36.640', 'end': '42.559', 'text': 'points just to keep me on track because,'}, {'start': '40.480', 'end': '46.039', 'text': 'you know, up need to look good here.'}, {'start': '42.559', 'end': '49.399', 'text': 'Little scratch of the head. All right.'}, {'start': '46.039', 'end': '52.559', 'text': 'Um, you know, one of the problems with'}, {'start': '49.399', 'end': '54.480', 'text': 'being self-employed, small home, solo'}, {'start': '52.559', 'end': '57.719', 'text': 'business, whatever it is, um,'}, {'start': '54.480', 'end': '62.879', 'text': "independent businesses, let's call it,"}, {'start': '57.719', 'end': '65.760', 'text': 'um, is everything is DIY, you know, like'}, {'start': '62.879', 'end': '68.760', 'text': 'it would be awesome to be able to hire'}, {'start': '65.760', 'end': '72.400', 'text': 'people to do some of the things'}, {'start': '68.760', 'end': '75.040', 'text': 'um, that we want done um, particularly'}, {'start': '72.400', 'end': '76.640', 'text': 'sales and marketing. All right? because'}, {'start': '75.040', 'end': '78.080', 'text': "you didn't start your business to be a"}, {'start': '76.640', 'end': '79.840', 'text': 'marketing agent. I mean, maybe you did.'}, {'start': '78.080', 'end': '81.439', 'text': "Maybe you're a marketing agent and"}, {'start': '79.840', 'end': '84.640', 'text': "you're watching this. Don't know why you"}, {'start': '81.439', 'end': '85.840', 'text': "would, but okay, you are. Um, you didn't"}, {'start': '84.640', 'end': '87.360', 'text': 'start your business to be a marketing'}, {'start': '85.840', 'end': '89.200', 'text': 'agency. You started your business to be'}, {'start': '87.360', 'end': '92.079', 'text': 'a lawyer, a chef, whatever, whatever.'}, {'start': '89.200', 'end': '93.600', 'text': 'All right. And you know, they kind of'}, {'start': '92.079', 'end': '95.840', 'text': "told you you'd have to do some sales and"}, {'start': '93.600', 'end': '98.400', 'text': "marketing, but you didn't realize how"}, {'start': '95.840', 'end': '103.200', 'text': "much, right? Like it it it's a"}, {'start': '98.400', 'end': '106.159', 'text': 'lot. Um, I feel like 90% of my day is'}, {'start': '103.200', 'end': '108.280', 'text': 'sales and marketing and 10% is doing'}, {'start': '106.159', 'end': '111.240', 'text': 'which is usually at night'}, {'start': '108.280', 'end': '113.240', 'text': 'doing what else it is that needs to be'}, {'start': '111.240', 'end': '117.799', 'text': 'done.'}, {'start': '113.240', 'end': '120.920', 'text': "Um, and it it it's it's drudgery. It's"}, {'start': '117.799', 'end': '124.240', 'text': 'overwhelming. It can make us'}, {'start': '120.920', 'end': '126.079', 'text': "feel anxious. There's there it's it"}, {'start': '124.240', 'end': '129.879', 'text': "cannot sometimes it's not a really good"}, {'start': '126.079', 'end': '131.920', 'text': 'experience even for somebody like me.'}, {'start': '129.879', 'end': '133.920', 'text': "Um, the problem is we don't have a"}, {'start': '131.920', 'end': '136.959', 'text': "choice. It it we don't have a choice."}, {'start': '133.920', 'end': '139.680', 'text': "We're DIY because we can't afford"}, {'start': '136.959', 'end': '142.400', 'text': "anything else. We don't And honestly, if"}, {'start': '139.680', 'end': '143.520', 'text': "if I hired somebody, I know I'm not I"}, {'start': '142.400', 'end': '144.560', 'text': "don't want to be that kind of"}, {'start': '143.520', 'end': '145.760', 'text': "but I would be the kind of person that's"}, {'start': '144.560', 'end': '148.879', 'text': "like, you know, it's just easier for me"}, {'start': '145.760', 'end': '150.319', 'text': "to do it. I'll just do it. Um, I don't"}, {'start': '148.879', 'end': '152.560', 'text': "know if I'd be good with an assistant."}, {'start': '150.319', 'end': '155.720', 'text': "I'm not I've never had one, so I"}, {'start': '152.560', 'end': '159.560', 'text': "wouldn't know what to do with them."}, {'start': '155.720', 'end': '162.800', 'text': 'Um, but besides that, besides'}, {'start': '159.560', 'end': '165.440', 'text': 'that, there is something deep down'}, {'start': '162.800', 'end': '168.760', 'text': 'inside, right? You kind of like it,'}, {'start': '165.440', 'end': '171.840', 'text': "right? Like it's fun."}, {'start': '168.760', 'end': '174.519', 'text': "Um, the only thing that's holding you"}, {'start': '171.840', 'end': '177.120', 'text': 'back is it can feel like work.'}, {'start': '174.519', 'end': '178.720', 'text': 'And that comes from a couple of things.'}, {'start': '177.120', 'end': '181.280', 'text': 'It comes from three things. I hate when'}, {'start': '178.720', 'end': '184.440', 'text': "people do this. I don't get that. That's"}, {'start': '181.280', 'end': '187.040', 'text': 'not three. This is three.'}, {'start': '184.440', 'end': '190.640', 'text': 'Um, it comes from three things. All'}, {'start': '187.040', 'end': '192.840', 'text': "right, three things. And they're all"}, {'start': '190.640', 'end': '195.200', 'text': "they're probably common sense things."}, {'start': '192.840', 'end': '198.159', 'text': "Um, we just don't really think about"}, {'start': '195.200', 'end': '201.599', 'text': 'them in that way. All right. Um, so'}, {'start': '198.159', 'end': '203.680', 'text': 'three ways to make your DIY easier is,'}, {'start': '201.599', 'end': '205.200', 'text': 'you know, well, take one of my courses,'}, {'start': '203.680', 'end': '206.640', 'text': 'take a mini course, join me, you know.'}, {'start': '205.200', 'end': '209.840', 'text': "No, but that's beside the point. All"}, {'start': '206.640', 'end': '213.239', 'text': 'right. Um, because even those follow'}, {'start': '209.840', 'end': '216.159', 'text': 'these three principles. All right.'}, {'start': '213.239', 'end': '218.799', 'text': 'is if you know what to do, it is going'}, {'start': '216.159', 'end': '221.120', 'text': 'to be so much easier. The problem with D'}, {'start': '218.799', 'end': '224.640', 'text': 'with small business self-employed'}, {'start': '221.120', 'end': '227.440', 'text': "marketing DIY style is you're learning"}, {'start': '224.640', 'end': '229.879', 'text': 'it on the job on the fly and figuring it'}, {'start': '227.440', 'end': '233.280', 'text': 'out as you go.'}, {'start': '229.879', 'end': '235.519', 'text': 'And nine times out of 10 it might not'}, {'start': '233.280', 'end': '237.280', 'text': 'work. Um, and then that can lead us to'}, {'start': '235.519', 'end': '240.239', 'text': 'more stress, more anxiety, whatever.'}, {'start': '237.280', 'end': '244.560', 'text': 'which is why we tend to lean towards'}, {'start': '240.239', 'end': '246.560', 'text': 'things like um networking groups,'}, {'start': '244.560', 'end': '250.720', 'text': 'referrals, that kind of thing because it'}, {'start': '246.560', 'end': '252.959', 'text': 'is low impact, potentially higher'}, {'start': '250.720', 'end': '255.040', 'text': "return. Potentially doesn't work that"}, {'start': '252.959', 'end': '257.120', 'text': "way. That's a whole another video. But"}, {'start': '255.040', 'end': '259.680', 'text': 'it potentially you could get you the'}, {'start': '257.120', 'end': '262.560', 'text': "return. It's sort of passive, I call it"}, {'start': '259.680', 'end': '264.080', 'text': 'passive aggressive marketing because'}, {'start': '262.560', 'end': '265.040', 'text': "you're getting somebody else to try and"}, {'start': '264.080', 'end': '266.400', 'text': "do your work and you're really"}, {'start': '265.040', 'end': '269.040', 'text': 'aggressive with that person to try and'}, {'start': '266.400', 'end': '272.199', 'text': 'get them to sell'}, {'start': '269.040', 'end': '275.360', 'text': 'um rather than you going direct. Um,'}, {'start': '272.199', 'end': '277.120', 'text': 'but if you knew how to make a video, if'}, {'start': '275.360', 'end': '278.160', 'text': 'you knew how to set to create a post'}, {'start': '277.120', 'end': '280.479', 'text': "that's going to actually get you"}, {'start': '278.160', 'end': '282.639', 'text': 'engagement, if you knew how to do the'}, {'start': '280.479', 'end': '285.040', 'text': 'things that you wanted to do and not'}, {'start': '282.639', 'end': '287.360', 'text': 'only do them like know how to do it this'}, {'start': '285.040', 'end': '289.280', 'text': 'time, but that you could develop a'}, {'start': '287.360', 'end': '291.600', 'text': 'process for it and that you could take'}, {'start': '289.280', 'end': '293.600', 'text': 'the ideas that you learned and be like,'}, {'start': '291.600', 'end': '295.840', 'text': '"All right, I know how to make a good'}, {'start': '293.600', 'end': '298.479', 'text': 'image. Now I can take that in that'}, {'start': '295.840', 'end': '300.160', 'text': 'thinking and I can apply it to making a'}, {'start': '298.479', 'end': '303.840', 'text': 'video." Right? Like you see it it kind'}, {'start': '300.160', 'end': '306.560', 'text': 'of works that way. Um the second step,'}, {'start': '303.840', 'end': '308.639', 'text': 'the big one is repetition. The more you'}, {'start': '306.560', 'end': '311.360', 'text': "do it, the more it's going to it's like"}, {'start': '308.639', 'end': '313.280', 'text': 'going to the gym. Okay? The more you do,'}, {'start': '311.360', 'end': '315.840', 'text': 'the more often you do it and the more'}, {'start': '313.280', 'end': '317.199', 'text': 'you increase the frequency of doing it.'}, {'start': '315.840', 'end': '318.560', 'text': "And then you know you're we'll add in"}, {'start': '317.199', 'end': '320.000', 'text': "more weight. We'll do it more times a"}, {'start': '318.560', 'end': '322.479', 'text': 'day for our marketing, but you add in'}, {'start': '320.000', 'end': '323.840', 'text': 'more weight, the more you are going to'}, {'start': '322.479', 'end': '326.720', 'text': "grow. And I keep hitting this. I'm"}, {'start': '323.840', 'end': '328.240', 'text': 'sorry. Um I stop talking with my hands,'}, {'start': '326.720', 'end': '330.560', 'text': "I guess. um the more you're going to"}, {'start': '328.240', 'end': '333.039', 'text': 'grow and the more you grow the easier'}, {'start': '330.560', 'end': '335.120', 'text': "it's going to be to do. All right, that"}, {'start': '333.039', 'end': '337.840', 'text': 'repetition is the most important part'}, {'start': '335.120', 'end': '339.840', 'text': 'and that is the hardest part to do'}, {'start': '337.840', 'end': '341.160', 'text': 'because you need to kind of get over'}, {'start': '339.840', 'end': '344.000', 'text': 'that sort of'}, {'start': '341.160', 'end': '346.800', 'text': 'like I spent all week, yes, last week'}, {'start': '344.000', 'end': '349.360', 'text': 'doing this one thing and I sent it out'}, {'start': '346.800', 'end': '350.960', 'text': "and it didn't work. All right. Um first"}, {'start': '349.360', 'end': '353.360', 'text': "of all, you can't send it out just once."}, {'start': '350.960', 'end': '355.120', 'text': "You got to if you're if you're a"}, {'start': '353.360', 'end': '356.960', 'text': 'follower of mine, you know you got to'}, {'start': '355.120', 'end': '360.000', 'text': 'saturate the market. All right. You got'}, {'start': '356.960', 'end': '361.919', 'text': 'to get it out there multiple times. Um,'}, {'start': '360.000', 'end': '364.960', 'text': 'and hopefully that it one of those times'}, {'start': '361.919', 'end': '366.960', 'text': 'it sticks. But the more you make videos,'}, {'start': '364.960', 'end': '369.600', 'text': 'the more you write scripts, the more you'}, {'start': '366.960', 'end': '371.919', 'text': 'write posts, the more that you do get'}, {'start': '369.600', 'end': '374.319', 'text': 'out and network, the easier it is going'}, {'start': '371.919', 'end': '377.360', 'text': "to become. It's going to start to feel"}, {'start': '374.319', 'end': '379.759', 'text': 'like second nature. All right. And I was'}, {'start': '377.360', 'end': '381.680', 'text': "in the same spo spot, too. I didn't I"}, {'start': '379.759', 'end': '382.960', 'text': 'was like, "Oh, I just want to I just'}, {'start': '381.680', 'end': '385.039', 'text': 'want to design. I just want to do'}, {'start': '382.960', 'end': '386.800', 'text': 'things. I don\'t want to be marketing."'}, {'start': '385.039', 'end': '389.680', 'text': 'Um, and the more I did it, the more I'}, {'start': '386.800', 'end': '391.440', 'text': 'really realized that I liked it. Um, and'}, {'start': '389.680', 'end': '393.759', 'text': 'then the same thing with video. I got'}, {'start': '391.440', 'end': '395.440', 'text': 'really panicked about doing video. Like'}, {'start': '393.759', 'end': '398.240', 'text': 'all kinds of crazy thoughts went through'}, {'start': '395.440', 'end': '400.080', 'text': "my head. I actually really love it. It's"}, {'start': '398.240', 'end': '401.520', 'text': 'one of my favorite things to do. And if'}, {'start': '400.080', 'end': '403.199', 'text': "you're not making videos, you need to"}, {'start': '401.520', 'end': '405.600', 'text': "get on board fast because that's how"}, {'start': '403.199', 'end': '408.880', 'text': 'marketing is working now. So get on'}, {'start': '405.600', 'end': '410.880', 'text': 'board. Video is it. All right. And then'}, {'start': '408.880', 'end': '413.319', 'text': 'finally, the last step, the most'}, {'start': '410.880', 'end': '416.479', 'text': 'important step to our'}, {'start': '413.319', 'end': '418.720', 'text': 'DIY sales and marketing efforts is you'}, {'start': '416.479', 'end': '421.440', 'text': 'need to assess what you did. You have to'}, {'start': '418.720', 'end': '424.000', 'text': 'go back and look at what you did and'}, {'start': '421.440', 'end': '425.840', 'text': "say, did it work? Why didn't it work?"}, {'start': '424.000', 'end': '427.840', 'text': "Really, and especially if it didn't"}, {'start': '425.840', 'end': '429.759', 'text': 'work, you need to really hone in and'}, {'start': '427.840', 'end': '431.599', 'text': 'look at, did I not send it out enough?'}, {'start': '429.759', 'end': '434.400', 'text': 'Did I not engage with people enough? Did'}, {'start': '431.599', 'end': '436.160', 'text': 'I not what did and go back in and and'}, {'start': '434.400', 'end': '437.599', 'text': "there I have ways of helping you. We're"}, {'start': '436.160', 'end': '439.599', 'text': 'going to do a crash course on assessing'}, {'start': '437.599', 'end': '441.360', 'text': 'yourself and all that. There are ways to'}, {'start': '439.599', 'end': '443.520', 'text': 'get you to help you to assess it, but'}, {'start': '441.360', 'end': '446.560', 'text': 'you need to go back and look at what'}, {'start': '443.520', 'end': '448.479', 'text': 'worked, how why did this one hit, okay?'}, {'start': '446.560', 'end': '450.720', 'text': 'I need to look at this and figure out'}, {'start': '448.479', 'end': '452.560', 'text': 'what made this work, how I can repeat'}, {'start': '450.720', 'end': '454.720', 'text': 'it, what I can do to make it, you know,'}, {'start': '452.560', 'end': '458.360', 'text': 'all of that. All right? And those are'}, {'start': '454.720', 'end': '460.960', 'text': 'the three steps that make your DIY'}, {'start': '458.360', 'end': '463.120', 'text': 'um marketing easier. All right? Because'}, {'start': '460.960', 'end': '465.840', 'text': "you there's no choice. You are going to"}, {'start': '463.120', 'end': '468.080', 'text': 'have to do it. No if ends or buts.'}, {'start': '465.840', 'end': '471.440', 'text': "Nothing's going to change. Nothing. You"}, {'start': '468.080', 'end': '473.280', 'text': 'got to do it. So, the more you know, the'}, {'start': '471.440', 'end': '474.400', 'text': "easier it's going to be and the better"}, {'start': '473.280', 'end': '475.680', 'text': "it's going to be in the end because"}, {'start': '474.400', 'end': '477.759', 'text': "you're just going to keep going back and"}, {'start': '475.680', 'end': '480.160', 'text': 'checking yourself and getting it honing'}, {'start': '477.759', 'end': '484.000', 'text': "it down to what's right. All right. So,"}, {'start': '480.160', 'end': '486.560', 'text': "that that's my little spiel today on um"}, {'start': '484.000', 'end': '488.639', 'text': 'DIY marketing and DIY sales for'}, {'start': '486.560', 'end': '490.000', 'text': 'self-employed and sales or self-employed'}, {'start': '488.639', 'end': '492.319', 'text': 'small and home business owners. Thank'}, {'start': '490.000', 'end': '494.639', 'text': "you for coming to my TikTok. Oh, I'm not"}, {'start': '492.319', 'end': '496.960', 'text': "lying. All right, so that's it. Uh, I'm"}, {'start': '494.639', 'end': '499.120', 'text': "kind of rambling now. I'm EA Choward and"}, {'start': '496.960', 'end': '503.039', 'text': "this has been Unscripted. I hope you've"}, {'start': '499.120', 'end': '504.319', 'text': 'gotten some good gems out of this. Um,'}, {'start': '503.039', 'end': '505.759', 'text': "hopefully it's helped you a little bit."}, {'start': '504.319', 'end': '507.199', 'text': 'Make sure you like and follow me on'}, {'start': '505.759', 'end': '508.720', 'text': "social media everywhere. Let's connect."}, {'start': '507.199', 'end': '510.960', 'text': 'I want to make connections with people.'}, {'start': '508.720', 'end': '513.360', 'text': "Don't be afraid to reach out. Connect"}, {'start': '510.960', 'end': '516.000', 'text': 'with me. Um, make sure you visit my'}, {'start': '513.360', 'end': '518.479', 'text': 'website, ehower.com. Tons of great'}, {'start': '516.000', 'end': '520.560', 'text': 'content there, free content, lowcost'}, {'start': '518.479', 'end': '522.800', 'text': 'content. The YouTube channels are up'}, {'start': '520.560', 'end': '525.200', 'text': 'there. Everything you need to succeed is'}, {'start': '522.800', 'end': '526.560', 'text': "there. I guarantee it. And if not, it's"}, {'start': '525.200', 'end': '529.000', 'text': 'coming in the next couple of weeks. All'}, {'start': '526.560', 'end': '531.120', 'text': "right? Because I'm I'm pumping out some"}, {'start': '529.000', 'end': '534.000', 'text': 'content over the next couple of months.'}, {'start': '531.120', 'end': '536.399', 'text': "And one last thought is if you're not,"}, {'start': '534.000', 'end': '538.399', 'text': 'start thinking about making content. You'}, {'start': '536.399', 'end': '539.680', 'text': 'got to make content and support small'}, {'start': '538.399', 'end': '541.519', 'text': 'businesses. Get out there and support'}, {'start': '539.680', 'end': '542.880', 'text': 'each other. All right. All right. That'}, {'start': '541.519', 'end': '544.560', 'text': 'was the important one. I forgot about'}, {'start': '542.880', 'end': '548.440', 'text': 'that one. All right. I will see you in'}, {'start': '544.560', 'end': '548.440', 'text': 'the next video. Bye.'}, {'start': '549.180', 'end': '560.900', 'text': '[Music]'}]