Byun Woo-seok 1st place, April Rising Star Brand Reputation Top..2nd place Go Yoon-jung, 3rd place D
Asian Idol
[{'start': '0.000', 'end': '7.136', 'text': 'BreakNews reporter Park Dong-je reports that according to the April 2025 Rising Star Brand Reputation Big Data Analysis,'}, {'start': '7.137', 'end': '15.866', 'text': 'Byun Woo-seok claimed the top spot, followed by Go Youn-jung in second place, and the band DAY6 ranking third.This monthly analysis reflects public'}, {'start': '15.867', 'end': '24.478', 'text': 'interest and media engagement across various platforms, highlighting the stars who are gaining rapid attention and influence in the entertainment'}, {'start': '24.479', 'end': '25.009', 'text': 'industry.'}, {'start': '25.010', 'end': '32.169', 'text': 'Byun Woo-seok’s recent popularity surge, along with Go Youn-jung’s rising presence and DAY6’s musical impact,'}, {'start': '32.170', 'end': '38.679', 'text': 'clearly demonstrates the evolving landscape of K-entertainment’s next-generation icons.On April 30,'}, {'start': '38.680', 'end': '48.378', 'text': 'the Korea Corporate Reputation Research Institute announced the results of its Rising Star Brand Reputation Analysis for the period between March 30'}, {'start': '48.379', 'end': '49.615', 'text': 'and April 30, 2025.'}, {'start': '49.616', 'end': '61.545', 'text': 'The study analyzed a total of 49,386,585 pieces of big data, evaluating consumer behavior across four key indices: participation, media coverage,'}, {'start': '61.546', 'end': '71.760', 'text': 'communication, and community engagement.Compared to the previous month’s dataset, which consisted of 56,211,060 data points,'}, {'start': '71.761', 'end': '75.356', 'text': 'there was a 12.14% decrease in total volume.'}, {'start': '75.357', 'end': '83.766', 'text': 'This decline may reflect fluctuations in public interest or fewer notable activities from rising stars during the measured period.The purpose of this'}, {'start': '83.767', 'end': '90.214', 'text': 'analysis is to track the brand power and influence of emerging celebrities in real-time, using data-driven methods.'}, {'start': '90.215', 'end': '98.896', 'text': 'These findings not only spotlight stars with growing popularity, but also serve as valuable indicators for industry professionals, advertisers,'}, {'start': '98.897', 'end': '107.639', 'text': 'and entertainment agencies seeking to identify the next wave of influential figures.By examining public interaction and sentiment across various'}, {'start': '107.640', 'end': '116.623', 'text': 'online platforms—including news articles, forums, and social media—this study provides a comprehensive look at how each celebrity is being perceived'}, {'start': '116.624', 'end': '122.894', 'text': 'and discussed by the public.In icular, this month’s top-ranked individuals—Byun Woo-seok, Go Youn-jung,'}, {'start': '122.895', 'end': '127.236', 'text': 'and DAY6—demonstrated high levels of engagement across multiple indices.'}, {'start': '127.237', 'end': '134.398', 'text': 'Their performance in this ranking shows how rising stars can rapidly expand their influence through strategic media exposure,'}, {'start': '134.399', 'end': '140.764', 'text': 'consistent fan communication, and strong community presence.Overall, while the total data volume has decreased,'}, {'start': '140.765', 'end': '146.449', 'text': 'the rankings offer valuable insight into consumer-driven trends in Korea’s entertainment landscape,'}, {'start': '146.450', 'end': '154.919', 'text': 'reinforcing the importance of brand eputation in shaping a celebrity’s long-term career.The Brand Reputation Index is a data-driven metric developed'}, {'start': '154.920', 'end': '161.854', 'text': "through analysis of big data, designed to capture how consumers' online habits influence their brand consumption behavior."}, {'start': '161.855', 'end': '170.687', 'text': 'This index reflects the extent to which public perception, media attention, and communication trends shape a brand’s influence in the marketplace.In'}, {'start': '170.688', 'end': '178.039', 'text': 'the case of the Rising Star Brand Reputation Analysis, the index measures how consumers relate to up-and-coming celebrities.'}, {'start': '178.040', 'end': '186.877', 'text': 'It evaluates their public engagement, media exposure, positive vs. negative sentiment, and the volume of communication and attention they receive'}, {'start': '186.878', 'end': '187.907', 'text': 'across platforms.'}, {'start': '187.908', 'end': '195.839', 'text': 'These metrics help determine which rising stars are capturing the hearts and minds of the public.By analyzing massive amounts of online'}, {'start': '195.840', 'end': '204.296', 'text': 'data—including news articles, social media interactions, blogs, forums, and community responses—the analysis offers insights into how well these'}, {'start': '204.297', 'end': '209.662', 'text': 'emerging stars are resonating with consumers and how actively people are talking about them.'}, {'start': '209.663', 'end': '217.740', 'text': 'The more a star is mentioned in a positive light and engaged with meaningfully, the higher their brand reputation score.This analytical approach'}, {'start': '217.741', 'end': '224.259', 'text': 'allows industry insiders, advertisers, and entertainment professionals to better understand not just who is popular,'}, {'start': '224.260', 'end': '226.600', 'text': 'but why and how that popularity is formed.'}, {'start': '226.601', 'end': '232.969', 'text': 'It also offers stars valuable feedback on their public image and areas for potential growth.Ultimately,'}, {'start': '232.970', 'end': '239.645', 'text': 'the Rising Star Brand Reputation Index serves as a powerful tool for capturing the pulse of public interest,'}, {'start': '239.646', 'end': '248.525', 'text': 'helping shape the future of entertainment and media by identifying the next generation of influential figures based on real consumer behaviorThe'}, {'start': '248.526', 'end': '257.589', 'text': 'Rising Star Brand Reputation Analysis targets top-ranked brands across multiple entertainment and public interest categories—including variety show'}, {'start': '257.590', 'end': '266.164', 'text': 'entertainers, singers, trot artists, drama actors, film actors, boy groups, girl groups, sports stars, advertising models, and rookie idols.'}, {'start': '266.165', 'end': '274.900', 'text': 'By focusing on those brands with high rankings, the anlysis measures rapid increases in consumer interest and explores how these stars are connecting'}, {'start': '274.901', 'end': '282.589', 'text': 'with the public.Using a big data reputation algorithm, this analysis evaluates the relationship between rising stars and consumers,'}, {'start': '282.590', 'end': '286.550', 'text': 'capturing public sentiment, interest trends, and interaction volume.'}, {'start': '286.551', 'end': '292.167', 'text': 'It provides a multi-dimensional look at how each star is performing not only in terms of visibility,'}, {'start': '292.168', 'end': '299.731', 'text': 'but also in emotional and social resonance with fans.This brand reputation model allows us to monitor growth across various categories,'}, {'start': '299.732', 'end': '304.515', 'text': 'identifying which individuals or groups are experiencing surges in popularity and why.'}, {'start': '304.516', 'end': '313.191', 'text': 'Whether through a hit performance, media appearance, viral moment, or advertising campaign, the index reflects shifts in consumer attention and'}, {'start': '313.192', 'end': '320.241', 'text': 'engagement.More than just a popularity contest, this system highlights the underlying dynamics behind a star’s rise,'}, {'start': '320.242', 'end': '328.135', 'text': 'offering valuable insights for industry experts, advertisers, and agencies to track talent development and emerging public figures.'}, {'start': '328.136', 'end': '337.823', 'text': 'It also allows rising stars to understand how their image is perceived and how they can further strengthen their brand identity in the competitive'}, {'start': '337.824', 'end': '347.446', 'text': 'entertainment landscape.Through this detailed and category-specific analysis, the Rising Star Brand Reputation Index provides a powerful lens for'}, {'start': '347.447', 'end': '356.936', 'text': 'understanding how public interest is formed and maintained, showcasing the evolving nature of fandom and celebrity influence in today’s digital'}, {'start': '356.937', 'end': '365.966', 'text': 'age.The top 30 Rising Star Brand Reputation rankings for April 2025 were analyzed to be Byun Woo-seok, Go Yoon-jung, Day6, Park Ji-hyun,'}, {'start': '365.967', 'end': '375.127', 'text': 'Kim Do-young, Park Seo-jin, Kiki, Ahn Sung-hoon, Stray Kids, Kardashian, Lee Je-hoon, Enhypen, Lee Jun-hyuk, Lee Young-ji, Choo Young-woo,'}, {'start': '375.128', 'end': '385.013', 'text': 'Park Jung-min, Choi Woo-shik, Bibi, Baby Monster, Kim Hye-yoon, Chae Soo-bin, Jo Yu-ri, QWER, Lee Soo-ji, Cha Joo-young, Lee Yi-kyung, Boy Next Door,'}, {'start': '385.014', 'end': '386.991', 'text': 'Izuna, Tours, and Son Tae-jin.'}, {'start': '386.992', 'end': '401.004', 'text': 'The Byun Woo-seok brand, which ranked 1st in the Rising Star Brand Reputation, was analyzed to have a brand reputation index of 3.101.990 as its'}, {'start': '401.005', 'end': '414.052', 'text': 'participation index is 188.238, its media index is 561.650, its communication index is 1.230.270, and its community index is 1.121.832.'}, {'start': '414.053', 'end': '422.575', 'text': 'Compared to the brand reputation index of 4.248.247 in March, it fell by 26.98%.'}, {'start': '422.576', 'end': '436.403', 'text': 'The 2nd place Go Yoon-jung brand was analyzed to have a brand reputation index of 2.695.065 with a participation index of 303.044,'}, {'start': '436.404', 'end': '446.220', 'text': 'a media index of 852.406, a communication index of 828.876, and a community index of 710.739.'}, {'start': '446.221', 'end': '455.049', 'text': 'Compared to the brand reputation index of 1.875.172 in March, it rose by 43.72%.'}, {'start': '455.050', 'end': '470.870', 'text': 'The 3rd place Day6 (Sungjin, Young K, Wonpil, Dowoon) brand was analyzed to have a brand reputation index of 2.597.134 with a participation index of'}, {'start': '470.871', 'end': '482.126', 'text': '151.659, a media index of 393.381, a communication index of 1.040.111, and a community index of 1.011.983.'}, {'start': '482.127', 'end': '490.679', 'text': 'Compared to the brand reputation index of 2.649.855 in March, it decreased by 1.99%.'}, {'start': '490.680', 'end': '504.290', 'text': 'The 4th place Park Ji-hyun brand was analyzed to have a brand reputation index of 2.491.127 with a participation index of 128.506,'}, {'start': '504.291', 'end': '513.953', 'text': 'a media index of 570.333, a communication index of 883.271, and a community index of 909.017.'}, {'start': '513.954', 'end': '523.325', 'text': 'Compared to the brand reputation index of 3.155.960 in March, it decreased by 21.07%.'}, {'start': '523.326', 'end': '537.191', 'text': 'The 5th place Kim Do-young brand was analyzed to have a brand reputation index of 2.483.949 with a participation index of 342.089,'}, {'start': '537.192', 'end': '547.035', 'text': 'a media index of 580.799, a communication index of 725.371, and a community index of 835.690.'}, {'start': '547.036', 'end': '556.115', 'text': 'Compared to the brand reputation index of 3.327.480 in March, it decreased by 25.35%.'}, {'start': '556.116', 'end': '565.448', 'text': "Meanwhile, Byun Woo-seok, who ranked first in the Rising Star Brand Reputation, will appear in MBC's new Friday-Saturday drama 'The 21st Century"}, {'start': '565.449', 'end': '566.350', 'text': "Grand Prince'."}, {'start': '566.351', 'end': '574.547', 'text': "'The 21st Century Grand Prince', which has confirmed its broadcast on MBC's Friday-Saturday drama in the first half of 2026,"}, {'start': '574.548', 'end': '579.531', 'text': 'is set in the 21st century constitutional monarchy of the Republic of Korea.'}, {'start': '579.532', 'end': '587.616', 'text': "It is a romance that breaks away from status and pioneers the fate of 'Seong Hee-joo', a woman who is annoyed because she is a conglomerate but is"}, {'start': '587.617', 'end': '595.426', 'text': "actually a commoner, and 'Lee Wan', a man who is sad because he is the son of the king but cannot have anything, and stars IU, Byun Woo-seok,"}, {'start': '595.427', 'end': '597.352', 'text': 'Noh Sang-hyun, and Gong Seung-yeon.'}]