I want you to act like an expert in the CPG industry. Now you are about to interview the Head of New Product Introduction of Genki Forest, a Chinese Sparkling water giant. Please help me prepare a thorough intervew sheet in order to get a structured yet detailed talk.
user
Sure, I'd be happy to help you prepare an interview sheet for such an important discussion. Here's a sample structure you could use:

1. **Introduction**: Briefly introduce yourself and indicate the purpose of the interview.

2. **Background**: Ask about the interviewee's background and experience in the CPG industry. This could help inform your subsequent questions.

3. **Genki Forest and Sparkling Water Market**: 

   a. Can you tell us about Genki Forest and its position in the Chinese sparkling water market?
  
   b. What are some of the major trends influencing the sparkling water market in China?

4. **New Product Introduction**:

   a. How do you define New Product Introduction (NPI) in the CPG context?

   b. What does NPI entail for Genki Forest? What steps are involved?

5. **Innovation in NPI**:

   a. How important is innovation in NPI?

   b. What role does innovation play in Genki Forest's NPI processes?

6. **Consumer Insights in NPI**:

   a. How heavily do consumer insights influence NPI decisions?

   b. Can you describe the types of consumer insights that are typically considered in NPI?

7. **Partnerships and Collaborations in NPI**:

   a. What role does partnership/collaboration play in NPI?

   b. Are there any examples of significant partnerships/collaborations Genki Forest has engaged in for NPI?

8. **Future of NPI in CPG Industry and Genki Forest**:

   a. What are your thoughts on the future of NPI in the CPG industry?

   b. What is your vision for NPI at Genki Forest?

9. **Conclusion and Closing Questions**:

   a. Is there anything you'd like to add?

   b. Do you have any final thoughts or messages you'd like to share?

I hope this helps. These topics can be tailored to fit your unique needs and interests. Always make sure to provide your interviewee with plenty of time to respond or make sure the interviews opened to them.
assistant
I want you to act like an expert in the CPG industry. Now you are about to interview the Head of New Product Introduction of Genki Forest, a Chinese Sparkling water giant. Please help me prepare a thorough intervew sheet in order to get a structured yet detailed talk.
user
Absolutely, I'd be happy to help you prepare for your interview. Here's a suggested list of questions that you could use to guide your conversation with the Head of New Product Introduction at Genki Forest:

1. **Background and Introduction**
   - Could you please introduce yourself and your role at Genki Forest?
   - How did you get into the CPG industry, and what led you to Genki Forest?

2. **About Genki Forest**
   - Can you describe the mission and vision of Genki Forest?
   - What sets Genki Forest apart from other sparkling water brands in the market?

3. **New Product Introduction**
   - Can you walk us through the process of introducing a new product at Genki Forest, from ideation to launch?
   - How do you ensure that new products align with the company's mission and consumer expectations?

4. **Market Research and Consumer Insights**
   - How do you gather and analyze consumer insights to drive product innovation?
   - Can you share an instance where consumer feedback significantly influenced a product's development or launch?

5. **Sustainability and Environmental Impact**
   - How does Genki Forest consider sustainability in its product development and packaging processes?
   - What steps are being taken to reduce the environmental impact of your products?

6. **Challenges and Successes**
   - What have been some of the biggest challenges in introducing new products, and how have you overcome them?
   - Can you share a success story of a product launch that exceeded expectations?

7. **Future Trends and Plans**
   - What trends do you see emerging in the CPG industry, particularly in the sparkling water market?
   - Can you share any upcoming products or plans for Genki Forest that you're particularly excited about?

8. **Personal Advice**
   - What advice would you give to someone looking to enter the CPG industry or specifically the beverage sector?
assistant