WHAT IS THE DIFFERENCE BETWEEN A SOCIAL MEDIA MANAGER AND SOCIAL MEDIA MARKETING?
QUAL È LA DIFFERENZA TRA UN SOCIAL MEDIA MANAGER E IL SOCIAL MEDIA MARKETING?
A social media manager supervises and enhances a brand’s social media presence by creating content, engaging with the audience, analysing metrics, and addressing customer inquiries. Social media marketing through the social media platforms promotes brands, products and services, targeting specific audiences in order to increase the brand awareness and create engagement, and sometimes also direct sales from online shops.
Un social media manager supervisiona e potenzia la presenza di un brand sui social media, creando contenuti, interagendo con il pubblico, analizzando le metriche e rispondendo alle richieste dei clienti. Il social media marketing promuove marchi, prodotti e servizi, mirando a specifici segmenti di pubblico al fine di aumentare la consapevolezza del marchio, creare coinvolgimento e, talvolta, generare vendite dirette dagli shop online.