Welches Wissen rund um agiles Kampagnendesign können meine Mitarbeiter*innen erwerben?
What knowledge about agile campaign design can my employees acquire?
Agiles Marketing 5 Schritte zu einer agilen Kampagne: Ideengenerierung (u.a. 3D Segmentation, Personas, Customer Journeys, Key Messages); Design (u.a. Module, A/B Testing); Entwicklung, Ausführung und Feedback
Agile marketing The 5 steps of an agile campaign: generating ideas (including 3D segmentation, personas, customer journeys, key messages); design (including modules, A / B testing); development, execution and feedback