What is the difference between KOLs and influencers?
KOL 和影響者有甚麼區別？
Influencers are often ordinary people that gain fame and earn a living through sharing their life and opinions, whilst key opinion leaders (KOL) are top professionals in their field who already have an established reputation. The credibility of key opinion leaders (KOLs) is higher than influencers. The positions and identities of key opinion leaders (KOLs) are usually more clear and exclusive than influencers. With the rapid development and usage of social media, both KOLs and influencers reach their audience through various social media platforms. KOLs are most often influencers, but not all social media influencers are KOLs.
關鍵意見領袖 (KOL) 是其領域內已經享有盛譽的頂級專業人士，而影響者通常是通過分享生活和觀點而獲得名望和謀生的普通人。關鍵意見領袖 (KOL) 的可信度高於影響者。與影響者相比，關鍵意見領袖(KOL) 通常具有更明確的立場和更多的專屬身份。隨著社交媒體的快速發展和使用，KOL 和影響者都通過各種社交媒體平台接觸他們的受眾。KOL 通常是影響者，但並非所有社交媒體影響者都是 KOL。