Which is better to run - skippable or non-skippable YouTube ads?
可略過與不可略過YouTube廣告，哪一種更好去營運？
Both skippable and non-skippable YouTube ads can be effective, but each is typically better suited for different strategies. Non-skippable ads are ads that are 15-20 seconds in length and cannot be skipped over. These ads can be controversial as users complain they are too aggressive, and because the audience must watch them, they are more expensive. That said, non-skippable ads can be very effective and are usually recommended when your primary goal is to raise awareness for your brand.
As the name suggests, Skippable Ads do not need to be watched in their entirety – after the viewer watches 5 seconds of your ad, they have the option to click the ‘Skip’ button. These ads are typically considered less aggressive, and they are cheaper as you do not have to pay for them unless the viewer watches 30 seconds of your video. Because of all these factors, Skippable Ads are often considered more ideal for lead generation or reach.
可略過及不可略過YouTube廣告都是有效的工具，不過，它們都各有優勢，更好地適合不同的策略。不可略過廣告是15至20秒長度的廣告，而且是不可以跳過不看的，不過，因為用家投訢訴它太過進取，所以這類廣告備受爭議，亦因為用家一定要觀看這種廣告，所以收費會比較昂貴。也就是說，不可過略廣告是非常有效，如果您的首要目標是為品牌提升知名度，這類廣告通常都是推薦使用。
顧名思義，可略過廣告不會要求用家觀看整段廣告，當用戶觀看您的廣告長達5秒之後，他們可以選擇點撃「略過」按鈕。這類廣告的進取性被認為較低，收費亦較便宜，除非用戶看了您的廣告長達30秒，否則您不用付款。基於以上原因，可略過廣告通常被認為更適合去產生潛在客戶及接觸率。