What is a slogan and why should you have one for your business?
什么是 Slogan，为什么企业需要 Slogan？
A business slogan is a tagline that describes and represents a brand. A slogan captures a brand’s personality, values, ideology, and mission – all in few, carefully selected words.
Because it’s one of the first impressions businesses make on consumers and a key component of a brand’s image, it’s important to get it right.
An effective and powerful slogan catches the attention of customers, which helps to create brand awareness and drive better brand recall.
企业 Slogan 是用来描述和代表品牌的 Slogan。它用简单凝练的词汇捕获品牌的个性、价值观、理念和使命。
Slogan 可以给消费者留下第一印象，而且是品牌形象的重要组成部分，因此必须恰到好处。
强大有效的 Slogan 可以吸引客户的注意，有助于提高品牌知名度，让人们更频繁地回想起品牌。