What is a good click-through rate for Amazon ads?
何謂理想的亞馬遜廣告點擊率？
Click-through rates (also known as CTR) are an important metric in any PPC campaign. To calculate your click-through rate, you need to divide the total number of clicks that your ad is getting by the total number of impressions the ad has gotten. The average click-through rate for Amazon ads is around .41%. If your ads are right around this number or above it, then you will be pleased to know that your ads are performing well.
If your click-through rates are lower than the standard .41%, it means it’s time to optimize your ads. One great way to do this is by changing up your copy. Try and write something more interesting and magnetic – something that will stand out and grab your customer’s attention. Some other ways to increase your CTR are modifying your product’s image or reevaluating your target keywords.
點擊率，也叫作CTR，是PPC行銷中的重要衡量指標。點擊率的計算方法是將廣告被點擊的總次數除以廣告被瀏覽的總次數。亞馬遜廣告的平均點擊率大概是41%。所以如果您的廣告點擊率達41%左右，甚至更高，那麼恭喜您，這代表您的廣告投放效果不錯。
如果亞馬遜廣告點擊率低於41%，那就表示您的廣告需要被優化。其中一個有效的改善方法是修改文案，嘗試寫更有趣、更吸引的內容，讓廣告脫穎而出、吸引顧客的注意力。其他改善點擊率的方法包括修改產品圖像，或者重新評估您的目標關鍵詞。