Can I handle photography and video in-house?
我可以在內部完成攝影和影片製作？
Handling all your photography and video in-house is certainly doable! You just need to make sure that you have the right talent in place to get the best possible results. First up, you will need a creative lead, a photographer, and a videographer. This team will also need to know your target market’s visual nuances and understand the culture to meet the visual needs to engage your customers. You will also need to factor in equipment investment. This is not cheap!
Getting the culture part right from the start is crucial. We cannot emphasize enough how important this is. Finally, you need an editor or graphic designer to handle post-production. They will also need to have the same cultural knowledge. Once this team is in place, you can start executing an in-house marketing campaign.
在內部完成攝影和影片製作當然是可行的！您只需要確保有合適的人才，以帶來最佳的效益。首先，您需要一名創意總監、一名攝影師和一名影片拍攝人員。團隊還需要了解目標市場對視覺效果的偏好，並了解他們的文化，這樣才能製作出吸引目標客戶的視覺內容。另外，您還需要投資設備。這可不便宜！
從一開始，就要對目標市場的文化有充分了解。這是重中之重。最後，您需要一名編輯或平面設計師來處理後期製作，他們也要具備相關的文化知識。建立好團隊後，您就可以開始在內部展開營銷活動。