What’s a good CPC and CTR for LinkedIn Ads?
理想的LinkedIn廣告CPC及CTR是
First, it’s important to note that not all LinkedIn ad clicks are chargeable. When determining the average CTR, only chargeable links are counted. The global average click-through rate typically ranges between 0.44% and 0.65% depending on the country, region, and the type of ad. For example, the average CTR for a single image sponsored post is 0.56%. However, text ads only have an average CTR of 0.02%.
The industry and position of your target audience may also affect your CTR. For example, if you target human resources professionals, you could expect an average rate of 0.62%, while product managers have a lower rate of 0.54%. Even your industry can affect your CTR. For example, the average click-through rate in the software industry is 0.39%, while the rate for retail is 0.8%.
The cost-per-click (CPC) will also vary depending on several factors. The average CPC for LinkedIn Ads is US$5.58 globally. If you target marketing individuals, you may expect to pay around US$6.80 per click while only paying US$4.90 per click when targeting an audience working in education.
首先要了解並非所有點擊都收費，只有在用戶點擊您的目標連結才會計算收費。而全球平均點擊率（CTR）為0.44%至0.65%，視乎國家、地區及廣告類型，例如單個圖像廣告帖子的平均點擊率為0.56%，但文字廣告的平均點擊率只有0.02%。
目標受眾的職位亦會影響點擊率，例如，若您的目標受眾為人力資源專業人士，點擊率大約為0.62%，對比產品經理，點擊率會較低，大約0.54%。目標受眾所在行業亦會影響點擊率，例如科技軟件行業的平均點擊率為0.39%，而零售業則有0.8%。
單次點擊成本（CPC）亦會因各項因素而有所不同，LinkedIn廣告的全球平均單次點擊成本為US$5.58。如若您的目標受眾為營銷專員，單次點擊成本可達約US$6.80；相反教育行業的受眾單次點擊成本較低，約US$4.90。