PERSONAL INFORMATION WE COLLECT AND PURPOSES
我们收集的个人信息及其目的
The tables below explain the categories of information we collect and the purposes for which we use them.  Each NBCUniversal Service’s collection and use may vary. Please note that we may use any or all of this information to comply with the law, detect or prevent fraud, for safety and security purposes, and to defend our legal rights. Further detail about each of the purposes is set out in the “Additional Information on Purposes” table below.Information you provide to us:Categories of personal information we collectPurposes of use (“Processing Purposes” described in more detail below)Contact and account registration informationFor example: name, email, postal address, telephone number, account username and password, business contact information, and any information you may provide to us at an event or in person.Provide the NBCUniversal ServicesPersonalize your experienceSend you NBCUniversal marketing and advertisingProvide seamless experience across platforms and devicesSafety and securityBuild and manage business-to-business relationshipsMarket and advertise for third partiesIdentification information, and demographics, and interestsFor example: as permitted by law, date of birth, race*, ethnicity*, gender, interests, lifestyle information, school and sports information, photos, social media credentials, including identification information about friends, contacts or referrals you provide. Provide the NBCUniversal ServicesPersonalize your experienceSend you NBCUniversal marketing and advertisingProvide seamless experience across platforms and devicesSafety and security Market and advertise for third partiesTransactionalFor example: credit/debit card details, purchase history, delivery address, membership information, reservations and other travel related information, meal preferences, and the personal details of your guestsProvide the NBCUniversal ServicesPersonalize your experienceSend you NBCUniversal marketing and advertisingProvide seamless experience across platforms and devicesSafety and securityMarket and advertise for third partiesUser-generated contentFor example: photos, videos, audio, and other information you may submit to us, such as comments on our forums.Provide the NBCUniversal ServicesPersonalize your experienceSend you NBCUniversal marketing and advertisingSafety and securityMarket and advertise for third partiesResearch and feedbackFor example: comments that you send us through online forms and social media platforms, by email, over the phone, by mail, or in surveys.Provide the NBCUniversal ServicesPersonalize your experienceBiometric identifiers*For example: as permitted by law, facial scans or fingerprints we collect at some of our theme parks, studios, our offices.Provide the NBCUniversal ServicesPersonalize your experienceSafety and securityHealth Data*For example: as permitted by law, vaccine or symptom related informationProvide the NBCUniversal ServicesSafety and securityAudio and videoFor example: audio recordings of customer service calls or security video footage if you visit one of our properties.Provide the NBCUniversal ServicesPersonalize your experienceSafety and securityInformation we collect automatically from you and/or your device:Categories of personal information we collectPurposes of use (“Processing Purposes” described in more detail below)Device information and identifiersFor example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers.Provide the NBCUniversal ServicesPersonalize your experienceProvide seamless experience across platforms and devicesSafety and securitySend you NBCUniversal marketing and advertisingMarket and advertise for third partiesBuild and manage business-to-business relationshipsConnection and Usage (including information collected through cookies)For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content you view and duration, quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.Provide the NBCUniversal ServicesPersonalize your experienceProvide seamless experience across platforms and devicesSafety and securitySend you NBCUniversal marketing and advertisingMarket and advertise for third partiesBuild and manage business-to-business relationshipsGeolocation*For example: city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation.We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices.Provide the NBCUniversal ServicesPersonalize your experienceProvide seamless experience across platforms and devicesSafety and securitySend you NBCUniversal marketing and advertisingMarket and advertise for third partiesBuild and manage business-to-business relationshipsInformation we collect from third parties:Categories of personal information we collectPurposes of use (“Processing Purposes” described in more detail below)Sources of InformationInformation from public and commercial sourcesFor example: demographic including at a household level, contact information, inferences about your preferences, viewing and other consumption choices, loyalty program membership, and purchasing data.Provide the NBCUniversal ServicesPersonalize your experience and make recommendationsProvide seamless experience across platforms and devicesSend you NBCUniversal marketing and advertisingBuild and manage business-to-business relationshipsMarket and advertise for third partiesSafety and securityAdvertising providersAnalytics providersMarketersPartners (such as for sweepstakes partners)Consumer data resellersPublic records databasesRelated CompaniesContent partnersSocial Media InformationFor example: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments about our Services, and the people/sites you follow.Provide the NBCUniversal ServicesPersonalize your experienceSend you NBCUniversal marketing and advertisingProvide seamless experience across platforms and devicesSafety and securityMarket and advertise for third partiesSocial media networksPartners of social media networksThird Party Partners in Connection with providing the NBCUniversal ServicesFor example: contact information such as authentication information, account legitimacy, search requests, log events and device identifiers such as IP addresses, device IDs or other unique identifiers.Provide the NBCUniversal ServicesPersonalize your experienceProvide seamless experience across platforms and devicesSafety and securitySend you NBCUniversal marketing and advertisingMarket and advertise for third partiesPayment Service ProvidersTV or Internet Service ProvidersMedia Companies, Streaming Media Device Providers or RetailersMobile Phone Carriers*Please note: this information is considered “sensitive” under certain laws, and we process this information in accordance with applicable legal requirements.Additional information that we collect for business-to-business relationships onlyCategories of personal information we collectPurposes of use (“Processing Purposes” described in more detail below)Source of InformationBusiness contact informationFor example: company name, your name, email address, telephone number and job.Build and manage business-to-business relationshipsYouYour companyTrade associationsSocial mediaBusiness data resellersTransactional informationFor example: bank details of suppliers, credit/debit card details, purchase history, delivery address.Build and manage business-to-business relationshipsYouPublicly available sourcesDemographicsFor example (as permitted by law): ethnicity (minority owned businesses), gender (women-owned businesses)Build and manage business-to-business relationshipsYouYour companyDue diligence informationFor example: contact information, nationality (as permitted by law), job title, age, date of birth, gender, country of residence, employment and education information, public, religious, political or trade union role (each as permitted by laws), personal and professional affiliations, connections to criminal activities or offences related to money laundering.Compliance and risk management activities for business-to-business relationshipsBuild and manage business-to-business relationshipsYou or your company’s responses to our due diligence questionsThird party risk, compliance screening and data validation tools and databases, such as those provided by LexisNexis Risk Solutions. Click here for more information.Events InformationFor example: travel information including passport and visa, meal preferences and restrictions, payment details, and guest’s details.Build and manage business-to-business relationshipsYouYour companySocial Media and Lifestyle InformationFor example: if you interact with us on social media or other platforms as an influencer or an athlete, we may have access to your name, photos, age, gender, location, birthday, social networking ID, current city, interests, lifestyle information, list of followers, engagement with your posts, school and sports information.Build and manage business-to-business relationshipsYouYour companyYour representativeYour sponsor and other partners, such as marketplacesSocial media networksAdditional information on purposes of useProvide the NBCUniversal Services, for example:responding to your requests or inquiries, including technical supportfulfilling orders you have placedsending you service-related communicationsauthenticating you or verifying your identityproviding ticketing, payment services, mapping guidance, and offersdisplaying content you generate, such as video and commentscarrying out research and analytics for uses including improving our Services and developing new onesprocessing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online and offline panels and focus groupsPersonalize your experience, for example:providing you with customized product experience, including personalized newsletters, viewing and other content recommendations from NBCUniversal, our partners and other organizationscreating and updating profiles and audience segments that can be used for analytics, interested-based advertising and marketing on the NBCUniversal Services, television, third party services and platforms, mobile apps and/or websites, connected devices and offlineusing inferences about your preferences and interests for any and all of the above purposesSend you NBCUniversal marketing and advertising, for example:sending you customized newsletters, surveys and information about products, services and promotions offered by NBCUniversal (with your consent where required) based on your activities and interests including at a household levelproviding you with NBCUniversal advertising, including targeted advertising, based on your activities and interests including at a household levelProvide a seamless experience across platforms and devices, for example:identifying you when you log into the NBCUniversal Service on multiple devices or web browsers to provide continuity and to match your interests across devices for the purposes of analytics, advertising, reporting and to improve the Servicesidentifying you if your devices have attributes suggesting that they may be used by the same individual or household for purposes of analytics, advertising, reporting and to improve the ServicesBuild and manage business-to-business relationships, for example:pursuing potential business opportunities, including identifying and contacting the correct person within the companysending communications for business purposesmanaging customer, supplier and other business relationshipssending event invitations, marketing emails and campaigns, and tracking the effectiveness of such communicationsissuing or paying invoices, and fulfilling contractual commitmentsproviding business contacts with access to our systems, and managing that accesscommunicating with you as an influencer about a shared social media campaign, and associated analyticsMarket and advertise for third parties, for example:send you newsletters, promotional emails, surveys and information about products, services and promotions offered by our partners and other organizations with which we workcustomize content that our third-party partners deliver on the Services (e.g., targeted third-party advertising)create and update inferences about you and audience segments that can be used for interested-based advertising and marketing on the Services, third party services and platforms, and mobile appscreate profiles about you, including adding and combining information we obtain from third parties and matching your interests across devices, which may be used for third-party marketing and advertising, including targeted advertising, on the NBCUniversal Services, television, third party services and platforms, mobile apps and/or websites, connected devices and offlineCompliance and risk management activities for business-to-business relationships, for example:compliance with laws and regulationsmanaging third party and other risks to our businessprotecting the reputation of our businessesfollowing the principles of ethical business conduct set out in our Code of ConductSafety and security purposes, for example:protecting the safety and security of users and visitors to the NBCUniversal Servicesprotecting our digital and physical propertiesdetecting and preventing other activities that may be illegal or in violation of our Terms of Service for that respective NBCUniversal Serviceprotecting against threats to our talent, leadership, workforce and organizationWe may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or deidentify your information and may use, share, rent or sell aggregated or deidentified information for any purpose, and such information is not subject to this Privacy Policy.
下表说明了我们收集的信息类型以及我们使用这些信息的目的。每种 NBCUniversal 服务收集和使用信息的情况可能有所不同。请注意，为了保障安全，我们可能会使用部分或全部此类信息以遵守法律、发现或防止欺诈，并捍卫我们的合法权利。关于每种目的的详情，见下文“关于目的的补充信息”表。您向我们提供的信息：我们收集的个人信息类别用途（“处理目的”在下文中有更详细的描述）联系方式及帐户注册信息例如：姓名、电子邮箱、邮政地址、电话号码、帐户用户名和密码、业务联系信息，以及您在活动中或亲自向我们提供的任何信息。提供 NBCUniversal 服务提供个性化体验向您发送 NBCUniversal 营销和广告提供跨平台、跨设备的无缝体验保障安全建立和管理企业之间的关系为第三方进行营销和广告宣传身份信息、人口统计和兴趣例如：在法律允许的情况下，出生日期、种族*、民族*、性别、兴趣、生活方式信息、学校和运动信息、照片、社交媒体凭据，包括您提供的有关朋友、联系人或推荐人的身份信息。 提供 NBCUniversal 服务提供个性化体验向您发送 NBCUniversal 营销和广告提供跨平台、跨设备的无缝体验保障安全为第三方进行营销和广告宣传交易信息例如：信用卡/借记卡详细信息、购买历史记录、配送地址、会员身份信息、预订和其他旅行相关信息、用餐偏好以及任何客人的个人信息。提供 NBCUniversal 服务提供个性化体验向您发送 NBCUniversal 营销和广告提供跨平台、跨设备的无缝体验保障安全为第三方进行营销和广告宣传用户生成的内容例如：照片、视频、音频以及其他您可能提交给我们的信息，包括您在我们论坛上的评论。提供 NBCUniversal 服务提供个性化体验向您发送 NBCUniversal 营销和广告保障安全为第三方进行营销和广告宣传研究与反馈例如：您通过在线表格和社交媒体平台、电子邮件、电话、邮件或调查向我们提出的意见。提供 NBCUniversal 服务提供个性化体验生物识别*例如：在法律允许的情况下，我们在一些主题公园、工作室、办公室收集的面部扫描或指纹信息。提供 NBCUniversal 服务提供个性化体验保障安全健康数据*例如：在法律允许的情况下，疫苗接种或症状相关的信息提供 NBCUniversal 服务保障安全音频与视频例如：客户服务电话的录音或当您参观我们任一场所时拍摄的录像片段。提供 NBCUniversal 服务提供个性化体验保障安全我们从您和/或您的设备上自动收集的信息：我们收集的个人信息类别用途（“处理目的”在下文中有更详细的描述）设备信息和标识符例如：IP 地址、Cookie ID、浏览器类型和语言、操作系统、平台类型、设备类型以及广告和应用程序标识符。提供 NBCUniversal 服务提供个性化体验提供跨平台、跨设备的无缝体验保障安全向您发送 NBCUniversal 营销和广告为第三方进行营销和广告宣传建立和管理企业之间的关系连接和使用信息（包括通过 Cookie 收集的信息）例如：域名、浏览活动、滚动和按键活动、已查看的广告、已填写或部分填写的表格或字段、搜索关键词、您是否打开电子邮件、您查看的内容和持续时间、服务质量及您与内容的交互行为、日志以及其他类似信息。如前述事件发生时您处于脱机状态，相关信息将被记录并在您下次连接至网络时上传给我们。提供 NBCUniversal 服务提供个性化体验提供跨平台、跨设备的无缝体验保障安全向您发送 NBCUniversal 营销和广告为第三方进行营销和广告宣传建立和管理企业之间的关系地理位置*例如：与您的 IP 地址关联的或通过 Wi-Fi 三角测量定位得到的城市、州和邮政编码。在通过您移动设备上基于 GPS 的功能使用您的精确位置之前，我们将请求您的许可。提供 NBCUniversal 服务提供个性化体验提供跨平台、跨设备的无缝体验保障安全向您发送 NBCUniversal 营销和广告为第三方进行营销和广告宣传我们收集的个人信息类别我们从第三方收集的信息：我们收集的个人信息类别用途（“处理目的”在下文中有更详细的描述）信息来源从公开和商业渠道获得的信息例如：家庭层面的人口统计数据、联系方式、关于您偏好的推断、观看和其他消费选择、忠诚计划会员身份以及购买数据。提供 NBCUniversal 服务提供个性化体验并向您推荐提供跨平台、跨设备的无缝体验向您发送 NBCUniversal 营销和广告建立和管理企业之间的关系为第三方进行营销和广告宣传保障安全广告供应商分析服务提供商营销人员合作伙伴（例如抽奖合作伙伴）消费者数据分销商公共档案数据库相关公司内容合作伙伴社交媒体信息例如：如果您通过社交媒体服务与我们互动，或者使用社交媒体凭据登录，根据您的社交媒体设置，我们可能会从该社交网络获取您的信息，如您的姓名、电子邮件地址、好友列表、照片、年龄、性别、位置、生日、社交网络 ID、当前的城市，您对我们服务的评价以及您关注的人员/网站。提供 NBCUniversal 服务提供个性化体验向您发送 NBCUniversal 营销和广告提供跨平台、跨设备的无缝体验保障安全为第三方进行营销和广告宣传社交媒体网络社交媒体网络的合作伙伴与提供 NBCUniversal 服务有关的第三方合作伙伴例如：联系方式（例如身份认证信息、帐户合法性、搜索请求、日志事件）和设备标识符（如 IP 地址、设备 ID 或其他唯一标识符）。提供 NBCUniversal 服务提供个性化体验提供跨平台、跨设备的无缝体验保障安全向您发送 NBCUniversal 营销和广告为第三方进行营销和广告宣传支付服务提供商电视或互联网服务提供商媒体公司、流媒体设备提供商或零售商手机运营商*请注意：根据某些法律，此类信息被视为“敏感”信息，我们根据适用的法律要求处理这些信息。我们仅为企业与企业之间关系收集的其他信息我们收集的个人信息类别用途（“处理目的”在下文中有更详细的描述）信息来源业务联系信息例如：公司名称、您的姓名、电子邮件地址、电话号码和工作职位。建立和管理企业之间的关系您贵公司行业协会社交媒体商业数据分销商交易信息例如：供应商银行详细信息、信用卡/借记卡详细信息、购买历史记录、配送地址。建立和管理企业之间的关系您公开来源人口统计信息例如：（法律允许的）：种族（少数民族拥有的企业）、性别（女性拥有的企业）建立和管理企业之间的关系您贵公司尽职调查信息例如：联系方式、国籍（在法律允许的范围内）、职衔、年龄、出生日期、性别、居住国、就业和教育信息；公共、宗教、政治或工会角色（在法律允许的范围内）；个人及所属专业团体、与刑事犯罪或洗钱有关犯罪活动的联系。企业之间关系的合规性和风险管理活动建立和管理企业之间的关系您或贵公司对我们尽职调查问题的答复第三方风险、合规性审查和数据验证工具和数据库，如 LexisNexis Risk Solutions 提供的工具和数据库。点击此处了解更多信息。活动信息例如：包括护照和签证在内的旅行信息、用餐偏好和禁忌、付款详细信息，以及客人的详细信息。建立和管理企业之间的关系您贵公司社交媒体和生活方式信息例如：如果您作为网络红人或运动员在社交媒体或其他平台上与我们互动，我们可能会获得您的姓名、照片、年龄、性别、位置、生日、社交网络 ID、当前城市、兴趣、生活方式信息、关注人列表、对您帖子的参与度、学校和运动信息。建立和管理企业之间的关系您贵公司您的代表您的赞助商和其他合作伙伴，例如市场社交媒体网络关于用途的补充信息提供 NBCUniversal 服务，例如：响应您的要求或查询，包括技术支持履行您所下达的订单向您发送与服务相关的通讯信息对您进行身份验证提供票务、支付服务、地图指南和优惠显示您生成的内容，例如视频和评论为改善我们的服务和开发新服务等用途而开展研究和分析为以下活动之目的处理您的信息：抽奖和竞赛等促销活动，线上、线下和焦点小组调研提供个性化体验，例如：为您提供个性化的产品体验，包括 NBCUniversal、我们的合作伙伴和其他组织提供的个性化简讯、观看内容和其他内容推荐创建和更新个人资料和受众细分，用于在 NBCUniversal 服务、电视、第三方服务和平台、移动应用程序和/或网站、连线和离线设备开展分析、基于兴趣的广告和营销为上述任一或全部目的使用对您偏好和兴趣的推断向您发送 NBCUniversal 营销和广告，例如:根据您的活动和兴趣（包括在家庭层面），向您发送有关 NBCUniversal 提供的产品、服务和促销活动的定制简讯、问卷调查和信息（必要时将征得您的同意）根据您的活动和兴趣（包括在家庭层面），向您提供包括定向广告在内的 NBCUniversal 的广告提供跨平台、跨设备的无缝体验，例如：当您在多个设备或 web 浏览器上登录 NBCUniversal 服务时，识别您的身份，用于提供连续性，以及跨设备匹配您的兴趣，从而进行分析、宣传、报告和改进服务如果您的设备属性表明您的设备可能被同一个人或家庭使用，则会识别您的身份，以用于分析、广告、报告和改进服务建立和管理企业之间的关系，例如：寻求潜在商机，包括确定并联系公司内部的相应人员为商业目的发送通讯管理客户、供应商及其他业务关系发送活动邀请、营销电子邮件和活动，并跟踪此类信息的有效性开具发票或支付发票费用，并履行合同承诺向业务联系人提供访问我们系统的权限，并管理此种权限与身为网络红人的您进行沟通，讨论共享社交媒体活动和相关分析为第三方进行营销和广告宣传，例如：向您发送与我们合作的伙伴及与我们合作的其他组织提供的产品、服务和促销相关的简讯、促销电子邮件、调查和信息定制第三方合作伙伴就服务提供的内容（例如有针对性的第三方广告）创建和更新关于您和细分受众群的推断，此类推断可用于关于服务、第三方服务和平台以及移动应用程序基于兴趣的广告和营销创建关于您的个人资料，包括添加和合并我们从第三方获得的信息，并在不同设备上匹配您的兴趣，此类信息可能用于 NBCUniversal 服务、电视、第三方服务和平台、移动应用程序和/或网站、连接设备上和离线进行的第三方营销和广告活动（包括定向广告）企业之间关系的合规性和风险管理活动，例如：遵守法律法规管理第三方和我们业务的其他风险保护我们的商誉遵循《行为守则》中规定的道德商业行为原则保障安全目的，例如：保护 NBCUniversal 服务用户和访客的安全保护我们的数字和实物财产检测并预防其他可能违法或违反相应 NBCUniversal《服务条款》的活动保护我们的人才、领导、员工和组织免受威胁基于上述目的，我们可能会将从您处收集的或接收到的有关于您的所有信息合并起来。我们可能汇总或对您的信息进行匿名化处理，也可以出于任何目的使用、共享、出租或出售此类信息，且此类信息不受本隐私政策的约束。