Is SEO for small businesses?
SEO是否適用於小型企業？
SEO is ideal for businesses of all sizes, ESPECIALLY small businesses. This is for a few reasons. First, while most small businesses know about SEO, very few of them are actually investing in it. Many small businesses have small marketing budgets, so they prefer to invest in something that generates immediate results – like Google Ads or Facebook ads. This means that competition for the keywords you are targeting might be lower than you think it is!
SEO is also great for small businesses because of the impact of local search. In fact, 46% of all Google searches are seeking local information, and 97% of people learn about local companies online. By investing in SEO, you will place your brand in front of potential customers looking for your products or services. And once you start ranking, the traffic that you receive will be evergreen and come in daily.
SEO適用於任何規模的企業，尤其是小型企業。首先，雖然多數的小型企業都知道SEO，但少數會選擇投資SEO。許多小型企業行銷預算有限，因此他們更偏好投資於能立即見效的PPC廣告，如Google和Facebook廣告。因此，目標關鍵字的競爭可能比您想象得要低！
鑒於在本地搜尋方面的影響力，SEO也非常適合小型企業。根據數據顯示，有46%的Google搜尋都是在查詢本地資料，而有97%的用戶透過互聯網了解本地公司。假如您投資SEO，當您的潛在客戶在搜尋產品或服務時，他們就能看見您的品牌。一旦開始競爭排名，每一天，您將獲得源源不斷的高質網站流量。