What's the best strategy for promoting  products using Tiktok ads?
使用 Tiktok 广告推广产品的最佳策略是什么？
You can test many different setups, different number of ads groups or ad sets but the most important thing is your product, offer, landing page and creatives and to understand your metrics which is an inductor of how your ads are performing. For example;  CPM means cost per thousand views. That's how much Tik Tok charges you every 1000 views your ads get. CPC means Cost per Click. That is how much Tiktok charges you every time someone clicks on your ads. CTR means Click Through Rate. That is the percentage of clicks you get to your site compared to the number of views. It's usually a good indicator if Tiktok is charging you a  low CPM and your CTR is good. However it's very important that your landing page, product and offer is great. If you have a marketable product, a convincing landing page and a good offer, people will be more likely to purchase from you!
您可以测试许多不同的设置、不同数量的广告组或广告集，但最重要的是您的产品、优惠、着陆页和创意，并了解您的指标，这些指标是广告效果的感应器。例如;  CPM 是指每千次观看费用。这就是 Tik Tok 向您收取的广告每获得 1000 次浏览的费用。 CPC 是指每次点击费用。这就是每次有人点击您的广告时，Tiktok 向您收取的费用。 CTR 是指点击率。这是您网站的点击次数与浏览次数的百分比。 如果 Tiktok 向您收取的每千次展示费用较低且您的点击率较高，这通常是一个很好的指标。 然而，您的着陆页、产品和优惠必须出色，这一点非常重要。如果您拥有适销对路的产品、令人信服的登陆页面和良好的报价，人们将更有可能向您购买！