Why is the diffusion of innovation theory important?
为什么创新理论的传播很重要？
The diffusion of innovation theory explains the rate at which a new product or service is adopted by consumers. Thus, the theory assists marketers in understanding how trends emerge. It also assists corporations in determining the possibility of success or failure of their new product introduction.
创新理论的传播解释了消费者采用新产品或服务的速度。 因此，该理论有助于营销人员了解趋势是如何出现的。 它还帮助企业确定其新产品引入成功或失败的可能性。