What is the benefit of Instagram ads compared to SEM?
Instagram廣告比起SEM有甚麼優勢？
Instagram (and Facebook) ads are often compared to Google ads (SEM, or search engine marketing). This is because both are effective digital marketing strategies that can help you make sales and grow your business. Despite their similarities, ads on Facebook or Instagram are different from those on search engines like Google. The primary reason for this is due to the nature of the platforms themselves: Google is a search engine, whereas Facebook and Instagram are social media platforms.
All Instagram, Facebook, and Google ads can benefit your business and help you generate more leads and sales. However, digital marketers typically turn to social media platforms to advertise when they want to generate more brand awareness or attract a brand following. If they’re going to drive sales further down the marketing funnel, they will typically use SEM. For this reason, First Page typically suggests running a diversified digital marketing campaign that can effectively capture users at all stages of the customer journey. This, however, will depend on your unique business goals as well as your product or service – so we always recommend you talk to a specialist to craft a personalized marketing plan for your business.
Instagram（及Facebook）廣告經常被用來與Google廣告（search engine marketing，SEM）作比較。這是因為它們都是有效的數碼市場營銷策略，能夠讓您提升銷售額及開拓您的業務。雖然它們有相似的地方，不過Facebook或Instagram上的廣告，與Google上的搜尋引擎廣告不同。因為它們是性質不同的平台：Google是搜尋引擎，而Facebook及Instagram則是社交媒體平台。
所有在Instagram、Facebook及Google上的廣告都能夠為您的業務帶來好處，讓您獲得更多的潛在客戶及銷售額。然而，當數碼市場營銷專家想提升品牌知名度，以及吸引更多品牌追蹤者時，他們通常會傾向使用社交媒體平台作宣傳。如果他們想提升銷售額（市場營銷漏斗底部的指標），他們通常會使用SEM。基於上述的原因，First Page一般會建議經營一個多元化的數碼市場營銷宣傳計劃，去有效地捕捉在顧客流程上所有階段的用家。然而，這個策略會根據您獨特的生意目標及產品服務而定，所以我們經常建議您向專家諮詢，為您的業務製作出個人化的市場營銷方案。