Why does your website need a sitemap?
为什么你的网站需要站点地图？
Simply put – your website needs a sitemap in order to be found in SERPs. An XML sitemap helps search engines like Google and Bing easily understand your website’s structure while being crawled. And if your website has a complicated structure, or your website is new or has dynamic pages, a sitemap will greatly improve your ranking. Not only that, you will have a list of all URLs from your website and you get crawl priority. While you are not penalized for not having an XML sitemap, it is an essential aspect of SEO.
简单地说 – 你的网站需要一个网站地图，以便在SERP中被找到。 XML站点地图可帮助Google和Bing等搜索引擎在抓取过程中轻松了解你网站的结构。 如果你的网站结构复杂，或者你的网站是新网站或拥有动态网页，则网站地图将大大提高你的排名。 不仅如此，你还将获得网站中所有网址的列表，并被优先抓取。虽然你没有因爲缺乏XML站点地图而受到惩罚，但它是SEO的一个重要层面。