How does Facebook Pixel work?
Facebook 像素如何運作？
By adding a short piece of code called Facebook Pixel to your website, you can measure and evaluate the results of your Facebook Ad campaign and make adjustments that will help you better reach your target audience. This powerful tool will enable you to narrow down customers who visited your website or completed specific actions so that you can improve your strategy and generate higher conversion rates.
Facebook Pixel uses cookies to keep track of your website’s visitors and their actions, such as revisiting or completing specific actions. It will help you better understand your customers and the overall customer journey and provide insights on conversions and results. Using Facebook Pixel will ensure that your campaign is not only profitable but consistently improve results over time.
將一條稱為Facebook像素（Facebook Pixel）的簡短程式編碼加入到您的網站，您就可以量度及檢討您Facebook廣告營銷活動的效果，並作出改進，助您接觸到更多的目標受眾。這個強勁的工具，讓您收窄瀏覽您網站，或完成特定動作的顧客群組，以助您改善策略，並產生更高的轉換率。
Facebook像素利用網絡跟蹤器（cookies）來記錄您網站的訪客及他們的行動，如再次到訪或完成特定的動作，助您了解您的顧客及整個顧客流程，為轉換率及效果提供見解。使用Facebook像素不但可以為您的營銷活動帶來盈利，亦能隨時間持續地改善活動效果。