What is the purpose of the positioning report?
定位报告的目的是什么？
A positioning report is a document that helps a company understand its market and position itself on it. It also helps the company make decisions about its marketing strategy. The positioning report is used to identify key market segments, establish a brand value proposition, and define the target customer for each segment. A positioning report helps companies make decisions about their marketing strategy by providing information on how to communicate with customers and what channels to use.
定位报告是帮助公司了解其市场并在其中定位自己的文件。它还有助于公司对其营销策略做出决策。 定位报告用于识别关键细分市场，建立品牌价值主张，并为每个细分市场定义目标客户。 定位报告通过提供有关如何与客户沟通以及使用哪些渠道的信息来帮助公司做出有关其营销策略的决策。