Why make a music video?
為什麼要製作音樂影片？
Since MTV aired its first music video in 1981 (the Buggles’ “Video Killed the Radio Star,” naturally), these short films have become a requirement for any band or solo artist hoping to gain popularity. Music videos serve as marketing tools to amplify music careers, but they’re also avenues for artistic expression, satire, and social commentary. Some have launched the careers of great film directors, and others have inspired fashion trends and dance crazes. Though music videos have moved from MTV to YouTube and Vevo, the genre remains vibrant.
自從 MTV 於 1981 年播出了第一部音樂影片 (Buggles 的「Video Killed the Radio Star」) 以後，這些短片就自然而然地成為任何希望獲得人氣的樂團或獨唱藝人的必需品。音樂影片既是擴大音樂事業版圖的行銷工具，也是藝術表達、黑色幽默和社會評論的途徑。有些人開啟了偉大電影導演的職業生涯，有些人則激發了時尚潮流和舞蹈熱潮。雖然音樂影片已從 MTV 轉移到 YouTube 和 Vevo，但這種類型的創作仍然充滿著活力。