What is a CDP and what does it do?
什么是 CDP，它有什么作用？
A customer data platform (CDP) is a software solution that centralizes your data across multiple channels and systems to create a single unified customer profile. This integrated database pairs real-time insights from customer interactions with scalable management tools to create more meaningful experiences for your customers.
客户数据平台 (CDP) 是一种软件解决方案，可跨多个渠道和系统将数据集中化，以创建统一的客户档案。该集成数据库将客户交互中的实时洞察与可扩展的管理工具对接，以便为客户创造更有意义的体验。