How does the Amazon CPC auction work?
如何進行亞馬遜CPC拍賣？
For many, Amazon CPC auctions can seem confusing as there are many moving parts. First, you will identify terms and keywords that best describe your products. These can be short-tail keywords (like ‘sunglasses’) or long-tail keywords (like ‘mens sunglasses polarised UV protection’). Once you determine which keywords are most important to your brand, then you can start the actual bidding process.
The bidding process is also very layered, but in essence, you agree to pay a certain amount of money every time someone clicks on one of your ads. When bidding on Amazon keywords, you must know what you are doing. If you bid incorrectly or make an error, it could result in a lot of money spent. This is why we recommend having an expert help you with your Amazon CPC camping.
許多人可能對亞馬遜CPC拍賣有疑問，因為這其中有很多不確定因素。首先，要掌握能最適當描述您產品的詞條和關鍵詞。可以是短尾關鍵字，比如「太陽眼鏡」，或者長尾關鍵字，比如「男士太陽眼鏡偏光UV保護」。一旦決定哪些是對您的品牌最重要的關鍵詞後，即可以開始競價。
競價過程是很有層次的，每次有用戶點擊您的廣告時，您都要支付您同意的一定金額。參與亞馬遜關鍵詞競價時，您必須要知道您在做什麼。如果投標不當或有失誤，結果可能導致浪費了一大筆錢。因此，我們建議您找專家來幫您進行亞馬遜CPC行銷。