How do you deal with Tiktok ads fatigue?
如何应对抖音广告疲劳？
If your Tiktok  ads performance is dropping. There could be many reasons that are happening but one of them could be ad fatigue! That means that your ads have been shown many times to the same audience that they have become tired of seeing your ads. This results in your ads getting lesser views, lesser CTR and high CPM. If you are struggling with keeping your ads performance consistent. you can try; 1. Turning on automated ad creative optimization  2. Create an entire new campaign (including new adgroups) rather than duplicating existing ad groups into a new campaign that seems to help as well.
如果您的 Tiktok 广告效果下降。发生这种情况的原因可能有很多，但其中之一可能是广告疲劳！ 这意味着您的广告已向同一受众多次展示，他们已经厌倦了看到您的广告。 这会导致您的广告获得较少的观看次数、较低的点击率和较高的每千次展示费用。 如果您难以保持广告效果的一致性。你可以试试; 1.开启自动广告创意优化  2.创建一个全新的广告系列（包括新的广告组），而不是将现有的广告组复制到新的广告系列中，这似乎也有帮助。