Is social media management the same as social media marketing?
社交媒體管理和社交媒體營銷一樣嗎？
Social media management involves creating and distributing content on social media platforms and overseeing the engagement with your audience. Using your social accounts intentionally and authentically means that you are employing social media management.
Social media marketing means using your social media accounts to market and grow your business. It focuses more on the use of social media accounts and creating and executing a strategy to generate leads for your business by leveraging your presence on social media. Remember, with social media marketing, you are creating and publishing content with a specific purpose to engage your audience and eventually convert them to paying customers.
社交媒體管理囊括社交媒體平台內容創建及發佈、監測與關注者互動。在執行社交媒體管理時，您需要使用真實的社交帳戶。
社交媒體行銷則是透過您的企業社交媒體帳戶來進行行銷活動，拓展業務，專注於社交媒體帳戶的使用。透過社交媒體營銷，您所創建和發佈的內容需以吸引目標群眾並將他們轉化為消費者為目標。