Why is product line extension important?
为何产品线延伸很重要？
Product line extensions allow you to leverage an existing brand name to sell to new market segments. It gives brands a competitive advantage and can increase customer loyalty by offering more choices to potential customers. It doesn’t matter whether you are selling ice cream or toothpaste, line extensions should be part of your marketing mix.
产品线延伸让你可以利用现有品牌向新的细分市场销售产品。它赋予品牌竞争优势，并通过为潜在顾客提供更多选择来提高顾客忠诚度。不管你是销售冰淇淋还是牙膏，产品线延伸都应该是你营销组合的一部分。