RICE-historien
The RICE story
Idéen om RICE var under opbygning i et stykke tid ... Efter at have levet 15 år i Paris, ville Charlotte og Philippe lave ændringer i deres liv. Begge havde store jobs, men de følte behovet for at sætte farten ned, nyde en roligere livsstil, men stadig udforske nye eventyr. Under en frokost i det franske landskab med Charlottes gamle ven fra skolen, besluttede Charlotte og Philippe at prøve at sælge et par farverige ting i København ... En af de allerførste ting var en regnpose lavet i Madagaskar-den sjældne sæk, der i dag er en af vores underskriftselementer. Salget overgik alle forventninger og krav til raffitierne blev skyhøje. På grund af den høje efterspørgsel, blev Charlotte og Philippe nødt til at rationere taskerne, og kort tid derefter udvidede parret det udvalg, der medtog farvestrålende melmine kopper, puder og stearinholdere. Herefter tog det fart for RICE. Virksomheden voksede og fortsatte med at tilføje nye designs og produkter… Drivkraften var et ønske om at farve verden gladere, og kerneordene var ”Fun, Funky & Functional.” Disse ord er stadig kimen af, hvad RICE står får. I dag leverer vi farverige produkter til mere end 45 lande – designet er stadig unikt og med mange detaljer…
The idea of RICE was under construction for a while... after living 15 years in Paris, Charlotte and Philippe wanted to make changes to their lives. Both of them had great jobs, but they felt the need to slow down, enjoy a quieter lifestyle, but still explore new adventures. During a lunch in the French countryside with Charlotte’s old friend from school, Charlotte and Philippe decided to try selling a few colorful items in Copenhagen… One of the very first items was a raffia bag made in Madagascar – the raffia bag that is today one of our signature items. The sale surpassed all expectations and demand for the raffia went sky-high. Because of the high demand, Charlotte and Philippe had to ration the bags, and shortly hereafter, the couple extended the assortment to include colorful melamine cups, cushions and candle holders. From heron on, the company grew and kept adding new designs and items to the product line… The drive was a wish to “color you happy” and bring color to homes all over the world, and the key words were “fun”, “funkiness” and “functionality.” These words are still down to the core of what we stand for. Today RICE distributes colorful items to about 45 countries - the RICE designs are made with a modern feel and with lots of details…