Hvad er ombordstigning, og hvordan vil du håndtere brugerens ombordstigning?
What is onboarding and how will you handle the user onboarding journey?
Bruger-onboarding i forbindelse med mobilapplikationer er rejsen/processen for at få brugeren til at begynde at bruge appen eller produktet drevet af appen. Dette kan omfatte installation, registrering, aktivering og udførelse af de første handlinger, der afgør, om en bruger har taget appen og/eller produktet til sig. I betragtning af at der vil gå mange kræfter og penge i markedsføringen af ​​din app, skal du sikre dig, at dine udviklere vil tage alle nødvendige skridt for at sikre, at de ikke "taber" en potentiel bruger under onboarding-processen pga. en dårlig brugeroplevelse eller tekniske problemer. Udover den negative oplevelse er der tab af LTV-indtægter for den potentielle kunde. Din udvikler skal have en forståelse af sådanne implikationer og være i stand til at demonstrere en forståelse åh, hvilke problemer der kan opstå, og hvilke skridt der kan tages for at afbøde dem.
User onboarding in the context of mobile application is the journey / process of getting the user to successfully start using the app, or product powered by the app. This might include the installation, registration, activation and taking the first actions that will determine whether a user has adopted the app and/or product. Given that a lot of effort and money will be going into the marketing of your app, you need to make sure that your developers will take all steps necessary to make sure they don't "lose" a potential user during the onboarding process due to a bad user experience or any technical issues. Besides the negative experience, there is the loss of LTV revenue of that potential customer. Your developer needs to have an understanding of such implications and be able to demonstrate an understanding oh what issues might arise and what steps can be taken to mitigate them.