Hvem skrev i heard it through the grapevine?
Marvin Gaye
"I Heard It Through the Grapevine" er blevet brugt to gange i tv-reklamer - hver gang med sessionsmusikere, der genskabte stilen fra Marvin Gayes version. I forbindelse med Levi's 501-reklamen "Launderette" fra 1985 med den mandlige model Nick Kamen, fik bureauet BBH og instruktøren Roger Lyons på grund af budgetmæssige begrænsninger Karl Jenkins og Mike Ratledge til at genskabe lyden af Marvin Gayes original med Tony Jackson, en barbadisk baggrundssanger for Paul Young, som stod for vokalen og P.P. Arnold på backingvokal. Reklameseriens succes fik Tamla-Motown til at genudgive Gayes single med Levi's 501-logoet på omslaget - "et eksempel på integreret markedsføring næsten før begrebet blev opfundet". Pladen nåede ind som nummer otte på den britiske single-liste, hvilket markerede dens anden hitlisteplacering. Et år senere, i 1986, var Buddy Miles sanger for leranimationsgruppen The California Raisins, som sang den som en del af en tv-reklamekampagne.
Marvin Gaye
"I Heard It Through the Grapevine" has been used twice in television commercials – each time using session musicians recreating the style of the Marvin Gaye version. For the 1985 Levi's 501 commercial, "Launderette", featuring male model Nick Kamen, agency BBH and director Roger Lyons, owing to budgetary constraints, brought in Karl Jenkins and Mike Ratledge to recreate the sound of the Marvin Gaye original with Tony Jackson, a Barbadian background singer for Paul Young, handling vocals and P. P. Arnold on backing vocals. The commercial's success prompted Tamla-Motown to re-release Gaye's single with the Levi's 501 logo on the sleeve — "an example of integrated marketing almost before the term was invented". The record went to number eight on the UK Singles chart, marking its second chart performance. A year later, in 1986, Buddy Miles was the singer for the clay animation group The California Raisins which sang it as part a TV advertising campaign.
I Heard It Through the Grapevine