Old spice den mand din mand kunne lugte som?
Smell like a Man, Man er en tv-reklamekampagne i USA, der er skabt af reklamebureauet Wieden+Kennedy for Old Spice. Kampagnen er også almindeligvis kendt som The Man Your Man Could Smell Like, som er titlen på kampagnens første 30 sekunders reklamefilm. Kampagnen blev oprindeligt lanceret for at markedsføre Old Spices Red Zone After Hours Body Wash, men er efterfølgende blevet udvidet til at omfatte andre produkter efter succesen med de første reklamer. Kampagnen er rettet mod kvindelige seere, selv om produktets målgruppe er mænd, da virksomheden konstaterede, at kvinder ofte træffer beslutninger om køb af hygiejneprodukter, selv for mandlige husstandsmedlemmer.
Smell like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign's initial 30-second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash, but has subsequently been expanded to include other products following the success of the initial advertisements. The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members.
The Man Your Man Could Smell Like