Hvor meget er det at have en annonce i superbowl?
Super Bowl commercials
Mediechefer forventede, at prisen for en 30-sekunders reklamefilm kunne overstige 5 millioner dollars ved Super Bowl 50, hvilket CBS bekræftede. Fox ville matche dette tal for Super Bowl LI, og NBC ville overskride det en smule for Super Bowl LII, selv om NBC aldrig udtrykkeligt har oplyst, hvor meget deres grundpris ville være. Super Bowl LI ville også for første gang i kampens historie indeholde overtidsspil; der blev sendt fire reklamer mellem afslutningen af den ordinære spilletid og starten af spillet, herunder to reklamer, der blev set tidligere i kampen, og to reklamer, der blev solgt til og også set under showet efter kampen. Selv om Fox havde forhandlet om salg af reklamer for overtid, hvis det skulle ske, er det ukendt, om tv-stationen opkrævede et tillæg ud over grundprisen. Til sammenligning koster Sunday Night Football, som er flagskibet i den bedste sendetid i den ordinære sæson, i gennemsnit omkring 700 000 USD for 30 sekunders spilletid. Den gennemsnitlige pris for en 30-sekunders annonce under Super Bowl er steget med 87 % mellem 2008 og 2017. De 5 millioner dollars pr. 30 sekunder synes dog at være blevet et blødt loft, da dette for tredje år i træk, fra Super Bowl LII, er blevet angivet som den grove pris pr. annonce.
Super Bowl commercials
Media executives projected that the cost of a 30-second commercial could exceed $5 million at Super Bowl 50, a figure that CBS confirmed. That price would serve as a plateau for the two subsequent games; Fox would match that figure for Super Bowl LI, and NBC would slightly exceed for Super Bowl LII, although it never explicitly stated how much its base price would be. Super Bowl LI would also, for the first time in the game's history, feature overtime play; four ads were broadcast between the end of regulation and the start of play, including two ads seen earlier in the game, and two ads that were sold for and also seen during the post-game show. While Fox had negotiated ad sales for overtime in the event it were to occur, it is unknown whether the network charged a premium on top of the base cost. In comparison, Sunday Night Football, the flagship primetime game during the regular season, has an average cost of around $700,000 for 30 seconds of time. The average cost of a 30-second ad during the Super Bowl increased by 87% between 2008 and 2017. However, the $5 million per 30 seconds appears to have become a soft cap, as for the third year in a row, as of Super Bowl LII, this has been quoted as the rough cost per ad.
Super Bowl commercials