Motel 6-reklamen we'll leave the light on?
Tom Bodett
I 1986 bygde Bodett hus i Homer, Alaska, og bidro til NPRs All Things Considered. En kreativ direktør ved Richards Group-reklamebyrået hørte ham på NPR og hyret ham til å spille inn en reklamefilm for Motel 6. Bodett ad-libred den berømte linjen "We'll leave the light on for you" og har vært kjedens talsperson siden den gang . Regissøren David Fowler ansatt ham fordi Bodett "hørtes ut som den typen person som blir der." Fowler sa at han tenkte: "Jøss, hvis jeg bare hadde en konto for et nasjonalt budsjett motellmerke med sans for humor og ydmykhet, kunne jeg gjort en jævla reklamekampanje med denne fyren."
Tom Bodett
In 1986, Bodett was building houses in Homer, Alaska, and contributing to NPR's All Things Considered. A creative director at the Richards Group ad agency heard him on NPR and hired him to record a commercial for Motel 6. Bodett ad-libbed the famous line "We'll leave the light on for you" and has been the chain's spokesperson ever since. The director David Fowler hired him because Bodett "sound[ed] like the kind of person who stays there." Fowler said he thought, "Gosh, if I only had an account for a national budget motel brand with a sense of humor and humility, I could make a heck of an advertising campaign with this guy."
Tom Bodett