In fast-changing markets, some of today’s successful gazelles may no longer be around tomorrow. Vocational education and training providers could identify the most successful national players in new technologies and find ways to involve them in their training and education offering. Moreover, roles and responsibilities for quality assurance in the digital era are less well defined than for physical goods. Standards today tend to be developed and maintained by private sector companies, trade associations, consortia or alliances, sidestepping traditional quality infrastructure.