We believe that this will lead to alternative ideas of what it means to be a man in Norrbotten (Johansson, Stenbacka and Nordfeldt 2005: 72, own translation). Fishing used to be a very large industry with many workplaces and has remained the largest industry, however, the tourism and travel industries now comprise a new sector. Whereas the fishing industry is centred on the exploitation of natural resources, this new sector provides services, however, Paulgaard points to one similarity between the two sectors - both rely on large national as well as international networks.