The article proposes to reflect on the challenges that researchers in communication face in the task of producing and disseminating knowledge. The same arose from the debates carried out by a team of the Faculty of Journalism and Social Communication of the University of La Plata, which integrates the project: Communication strategies of social organizations for advocacy and participation in public policy. The public, social networks, State and citizenship. Under this framework, it is proposed to present the ways in which the researcher in communication articulates the scientific contributions with the actions of the social organizations that have as objective the participation and incidence for the social transformation.