Similarly, the use of cluster and supply chain development policies is limited and the idea of using US-style “challenge funding” to encourage the attainment of specific social and technological goals (Hicks, 2016) is not applied. Finally, there appears to be little use of regulations or norms as ways to stimulate innovation. Adopting the third-generation “societal challenge” approach discussed previously would necessitate the use of some of these demand-side instruments in the context of a common programme affecting demand as well as supply. Leaving that possibility aside, however, there is clearly space to explore innovation policy opportunities on the demand side in order to complement the weight of existing activity on the supply side.