More sustainable alternatives should be available and easily accessible, as well as suitable infrastructure to make it easier to practice sustainable behaviour. Even well-intended people cannot live sustainably if there are no sustainable products and alternatives available. These could include peer pressure, putting more taxes on unsustainable options and funding more sustainable practices. For example by providing input to policy design, in expressing what is meaningful to them and what they care about in real life and in society, in understanding the advantages and disadvantages of certain behavioural patterns.