The Ministry of Tourism heads the Secretariat. These working groups identify and work on issues of transversal public policy importance with the aim of progressing Mexico's National Tourism Policy. More than twelve government agencies participate in the working groups with the private sector and civil society organisations invited to participate where appropriate. In 2010 the Travel Promotion Act was passed into law, which established a non-profit corporation, known as Brand USA, for the purposes of promoting travel to the United States and improving the image of the United States as a destination. This Strategy seeks to address a lack of co-ordination through a reinvigorated interagency Tourism Policy Council (TPC), with representatives from over 18 agencies and offices of the government. The TPC is comprised of high-level representatives from key agencies, and its aim is to develop commitment and policy coordination across Federal agencies, with the private sector, with state, territorial, tribal and local governments.