Subsequently, however, the focus on sustainable development meant a significant turn away from the more progressive approaches associated with “eco-development” that were promoted throughout the 1970s toward a much vaguer concept that entailed a rebalancing of environmental, social and economic goals and respecting the interests of future generations. As a result, environmental concerns were taken up by policy makers as well as the private sector. The extensive uptake and institutionalization of sustainability further moulded the concept, limiting the social dimension and fitting it into the neoliberal frame.