All along, LDCs and development partners should continue to scrutinise NTMs to make sure that they serve legitimate public policy interests rather than specific lobby interests. These opportunities include developments such as emerging economies, which are altering the dynamics of LDC trade, and the rise of value chains, which has - arguably - made it easier for LDCs to integrate global markets. There are also two other existing, and perhaps less obvious, ‘opportunities’ that could be further exploited.