In May 2003, the 192 members of the World Health Assembly, the decisionmaking body of the World Health Organisation, unanimously adopted the Framework Convention on Tobacco Control (FCTC) (WHO, 2003). The WHO (2010) describes it as a ‘milestone for the promotion of public health’ and ‘one of the most widely embraced treaties in UN history’. It marks the first time that the WHO has used its powers under Article 19 of its Constitution to develop an international public health treaty (WHO, 2006). As of September 2011, it had 174 ‘parties’ (see note 9).