The purpose of this qualitative study was to explore the transformation process in a youth group's conception of itself and its role in assuming responsibility for alcohol, tobacco, and other drug use in the community. Building on a technology-based community program, an adult facilitator invited adolescents to collaborate on a youth-produced film that would encourage peers to adopt an ethic of social responsibility for one another. In this article, a framing metaphor is used to discuss the unique potential of film for enabling youth to redefine social issues (in this case, health and responsibility), the importance of an adult facilitator's role in providing alternative frames to the status quo, and the essential role that reframing plays in social change.