For example, Penang is an important destination of medical tourism because of its well-endowed medical research and growing health care infrastructure. Furthermore, the UNESCO World Heritage Site status has opened up a broad range of opportunities for new businesses in cultural and culinary tourism. With more than 50 higher education institutions, including universities, polytechnics and community colleges, Penang is well-placed to promote graduate entrepreneurship. ( See also Chapter 5 for health and tourism.)