Apple now provides mobile payments through Apple Pay, Alibaba offers logistical services, Facebook has an online marketplace, and Amazon offers cloud computing services. Access to market-relevant information and customers abroad is becoming cheaper, and new ways of obtaining finance are opening up. Moreover, reputation building via the web can be more rapid than through traditional methods, and access to transport and ICT infrastructure may become more affordable in remote regions. While the benefits of using new matchmaking systems are clear, SMEs may become overly reliant on systems and algorithms they understand little and over which they have virtually no power. The data trail left by companies, including user reviews, serves increasingly to assess creditworthiness. This may help some SMEs but can stymie their ability to raise funds if they are unaware of this use of their data trail.