Well-advised policies and strategies backed by strong research programmes will be of paramount importance in overcoming production constraints. Especially in more-affluent markets, consumers are increasingly requiring high standards of quality assurance and demanding guarantees that the fish they purchase are produced sustainably. Stringent quality- and safety-related import standards, together with requirements for products meeting international animal health and environmental standards and social responsibility requirements, might act as barriers to small-scale fish producers and operators attempting to penetrate international markets and distribution channels.