It brings together knowledge about waste and energy systems, green consumption, food security, farming practices and international food markets along with practices for avoiding food waste. That is hardly surprising as new, more environmentally and socially benign consumption requires an understanding of available alternatives, their impact along the supply chain and ideas of how the consumption system could evolve and how learning would support such evolution. Such interventions, in the form of campaigns (e.g. engaging celebrities or opinion leaders), may contribute to drawing attention to the problems. However, accepting responsibilities and most importantly, linking them to actions requires a set of policies that provide structure and incentives for securing more sustainable lifestyles. There is a need to start changing processes based around local resources and capacities, learning throughout the process.