According to Aure and Grimsrud, the latter might be instrumental in maintaining or even recreating traditional gender roles since some newcomers (most often the women of the family) might need to work less in order for the families to have more time together. " Such messages may be disagreeable to women and men who want a more equal everyday life" (Aure and Grimsrud 2013:191, own translation). At the same time, globalisation and the internationalised market have created an increased competition from abroad which have put pressure on a number of the traditional industries of the peripheral areas. Furthermore, Danish jobs are increasingly centralised, and with this the demand for mobility among the residents of the peripheral areas have increased.