The coffee is sold to Alter Trade Timor, a marketing social enterprise chat aims to ensure that the producers obtain a fair price for their coffee, as well as investing in training to help co-operative members improve yields, raise quality and consistency and develop more sustainable incomes. Alter Trade Timor sells the coffee onward to Tradewinds, a not-for-profit fair-trade organization that aims to export high-quality products to consumers in Australia “who in good conscience know that the coffee they drink has benefited the producers. For example, ILO initiatives have revolved around identifying and supporting the establishment of social businesses that could help reduce poverty in rural areas.