This sale is executed on the primary' market on which the securities are to be traded and circulated beyond a circle of usually 100 people, or through methods such as canvassing, advertising, etc. For trading purposes, the entrepreneur entrusts one or more trading companies with the shares to be circulated so that they commit to circulating them to their customers, institutional investors, businesses and individuals. The prospectus contains detailed information for potential investors so that they can make informed investment decisions.