Further, MTN reported that average monthly data usage for its customers in Zambia was 217 MB in 2016.116 The closest bundle MTN offers in that range is 300 MB for K61.50 (US$5.96), quite close to what surveyed users reported spending per month. Households were divided into seven strata for the survey moving beyond simple urban and rural divisions to provide a high degree of analytical granularity (Figure 4.3). The cost of housing in a neighborhood is used to disaggregate urban areas with low cost below the average, medium cost around the average and high cost above average.