Mobile phone use in Tonga had certainly reached about half of all households by 2009 and had been growing at a rate of 35 per cent between 2003 and 2008. In Samoa, 82 per cent of all households used mobile phones as their most important means of communicating with people overseas, remarkably, the reliance on mobile phones was greatest in Savai’i and least in Apia (Gibson and McKenzie 2011), where land lines are more common. In Tonga, some 77 per cent of households with members temporarily working in New Zealand had a mobile phone (Gibson et al. Although the costs of mobile phone ownership may be high, mobile phones have become as crucial an accessory as anywhere else in the world.