The foundation provides women entrepreneurs with the full range of BDS services, including assistance with feasibility studies and business plans, product development and design, start-up and advanced managerial training, and business counselling and mentorship. A special project is the Village Business Incubator (a virtual model) which promotes the role of rural women in economic development by encouraging them to establish micro- and small enterprises that reach beyond traditional home and gender-based models. Located in Irbid, this project targets women in 21 villages in Northern Jordan and focuses on non-primary activities in different sectors, such as food processing, handicrafts, small manufacturing services and environmentally friendly and eco-tourism products oriented to the fair trade channels. This so-called ILAYKI product offers a higher level of guarantee than the standard product.