The company is working to improve its energy efficiency and keeping an eye on technical development in order to identify new potential improvement areas. The development of environmentally sustainable practices is management driven, who feel it is their moral responsibility to take action on climate change. Keeping the winters snowy and cool as well as preserving the surrounding nature is essential for the company's future business success. The area development plan of the ski resort has been prepared with the sustainability requirements in mind, for example noting the ecological carrying capacity and transportation needs.