Similarly, as a result of 40% lower broadband penetration in the United Kingdom, Liebenau et al. ( This would imply that innovation effects increase with broadband penetration, a concept akin to "return to scale”. For example, the entertainment sector is an important component in the supply and demand for digital content. Our analysis of the 100 most popular Internet sites by country around the world indicates that in many emerging countries, locally developed sites represent only between 15 and 20.