First, eco-innovation can help address domestic environmental challenges, they contribute to environment policy objectives. Second, eco-innovation can create new and sustainable jobs, after 2008, it has been considered a new engine for growth, as crystallised in the concept of green growth. The potential for growth is all the more important when markets for a particular innovation are global and growing. Relatively small countries, with limited domestic markets for eco-innovation, are targeting global markets and set out policies to grow their global market share.