Challenges may lie in firms' internal capacity to meet standards or in the availability and performance of quality infrastructure near the firm. The focus on women-owned businesses recognizes women's role in overall development, as well as the need for targeted support. International certification is much less prevalent, however, with the share of certified firms ranging from 38% in Indonesia to 47% in Kenya. Firms must wade through and choose from dozens of quality standards if they want to become certified. Identifying which standard brings the most value is difficult. Therefore, firms need assistance from their business ecosystem, specifically quality infrastructure and institutions.