It is a business model aimed at the greatest societal benefits from economic, social and ecological perspectives. It outlines the ideas behind CSF as a business model, and how it was first put into place in the United States. Secondly, we describe how this idea is currently being put into practice in Skane with the innovation project Oresundsfisk, which was originally set up by SEA-U Marine Science Centre in Malmo, an economic association partly funded by the City of Malmo. The case study describes some of the challenges with CSF such as logistics and mobilizing funding.