In non-OECD countries demand growth is expected for all dairy products with WMP and butter consumption growing the strongest (both by 38%), followed by cheese (33%) to 2019. World exports of dairy products are anticipated to recover and grow mainly for cheese and WMP (both at 14%). Milk producers and the dairy industry will increasingly need to take a more proactive role to adapt to changing input markets, demand conditions, price fluctuations and increased pressure to assure quality, safety and traceability of their products. Environmental constraints and climate change related issues, and policy, will pose further challenges for the sector in the future.