Their profit will also depend on prices for finished products which could be unrelated to water risks. Relatively larger companies may also be subject to different types of impacts, beyond future production losses, not responding to endogenous water risks may affect their reputation, reducing their sales and the confidence of their financial investors. Larger operating companies that rely on a broader market may not suffer significant losses from production risks in hotspot located farms, therefore, other things being equal, their threshold for response is higher. Smaller companies are more vulnerable to losses and will need to find ways to adapt more rapidly.