The survey took place in January 2011, just months after the largest oil spill in history, the Deepwater Horizon, took place in the Gulf of Mexico, between April and July 2010. It can be speculated that this may well have influenced the respondents concerns. Frequency of responses is illustrated by the size of the text, with pollution noted most often (reproduced from Buckley and Pinnegar 2011). A number of sectors were chosen, including: design and manufacturing, maritime industries, policy makers, media organizations, education and environmental organizations.