In reviewing the methodologies, it will also become apparent that the overarching condition guiding the selection of one approach over another is driven primarily by data availability. First, the deployment of broadband technology across business enterprises improves productivity by facilitating the adoption of more efficient business processes (e.g., marketing, inventory optimization, and streamlining of supply chains). Second, extensive deployment of broadband accelerates innovation by introducing new consumer applications and services (e.g., new forms of commerce and financial intermediation).