It is a strategy for making the concerns and strategies of women and men an integral part of the design, implementation, monitoring and evaluation of policies and programmes in all political, economic and societal spheres, so that women and men can benefit equally, and inequality is not perpetuated’ (ECOSOC, 1997 cited Commonwealth Secretariat, 2012). The ultimate goal of gender mainstreaming is to achieve gender equality. However Ambassadors are not necessarily trade specialists, in which case the next most senior designation would be Senior Counsellor.