Without a strong regulatory framework, landowner interventions are subject to high rates of dropout as a result of market forces. Farmers are unlikely to maintain best practice when it means they are losing profits to neighbours who do not even meet basic legal or regulatory requirements. The agriculture component chose to focus on the red meat sector, where it was thought that biodiversity mainstreaming could have the most significant impact, partly because appropriately managed rangelands can be compatible with conservation of Grassland ecosystems, which evolved with grazing as part of the system. The interventions of the agriculture component were two-fold.