However, all textiles eventually become worn out and must be handled as waste. Material recycling of textile waste back into new textile products, is environmentally advantageous compared to incineration or landfill, but is currently limited in extent. One of its objectives is to "promote business modelsthat stimulate recycling of fibres into new textile products". The case wallet is intended to inspire other brands both in the Nordic countries and elsewhere. A reliable supply of recyclable used textiles needs to be secured, and the demand for recycled-content fibres and yarns needs to be increased. Eleven such brands and some of their key partners were interviewed to identify their motivation, challenges they've experienced, how they overcame these and perspectives for the industry as a whole.