The article analyzes the treatment given to migration of Haitians by the Brazilian media in the first four years of significant presence of the Haitian diaspora in Brazil (2011- 2014). Seeks to understand how are established, in the media, sense of disputes over otherness represented by the presence of these new immigrants, and the impact of media visibility of Haitian immigrants in the public debate on migration policies and processes of citizenship of international migration in Brazil. Using the concept of framing, it was analyzed a corpus of 162 media materials, events and themes mapped in media production about Haitian immigration. It was found the change of framing in the media coverage of this immigration – initially described as “escape” of Haiti and later as “invasion” to Brazil - and the emergence of a debate that rise questions on Brazilian immigration policy and Haitian citizenship processes in Brazil.