Under PROMAR, up until the end of 2009, EUR 25 million had been allocated to support total investment of around EUR 59 million in facilities for preparing and conserving fresh and chilled fish. 719-B/2008 of 31 July approved the regulations for the regime to support investment for the development of new markets and promotional campaigns. The projects associated with this regime are concerned with different ways of advertising and promoting fisheries and aquaculture products, quality accreditation, fact-finding missions and regional, national or crossborder trade missions, and market studies.