For preventive activity such as the general health check, however, they are paid an additional fee, incentivising them to offer this service. This focuses on improving health and reducing health inequalities across four priority areas: investing in a life-course approach, tackling the major non-communicable and communicable diseases, strengthening health systems and creating resilient communities. Most of the content around tackling non-communicable diseases, however, focuses on implementation of existing declarations and strategies such as the Framework Convention on Tobacco Control or the Global Strategy on Diet, Physical Activity and Health.