Supported by sound government policies, meaningful partnerships, and a shared commitment from consumers and society, we believe reductions in harmful alcohol consumption around the world can be achieved. Where they are too narrowly focused on a compliance agenda, policies can miss the opportunity to make the most of these win-wins. Well-framed regulations -such as on human rights including labour rights, health and safety and environmental regulation - are of course vital. Good policies in these areas, implemented consistently and predictably, are in businesses’ interests as well as everyone else’s.