The high-cost power producers in the above example may now make efforts to deliver electricity at lower cost or the electricity consumers affected may increase their energy efficiency and demand, which in return will affect quantities, prices and profits through the price mechanism establishing new equilibrium levels for all involved. This is not to say that the affected parties will not suffer a decline in their profits or wellbeing. However this is the result of new inescapable realities in an evolving economic system characterised by “creative destruction” in Schumpeter’s expression.