The low share of non-R&D innovation expenditure results in an average level of innovation intensity, compared to the EU28, despite the high level of R&D expenditure in the Austrian business sector. In 2014-16, 22.7% of all firms reported new-to-market product innovations. This share has increased only slightly in the past ten years and at a much lower rate than the share of firms engaged in process, organisational or marketing innovations. In 2016, 12.6% of total sales originated from product innovation.