Moreover, despite several attempts to break with (gender) traditional patterns, the region is characterised by gender segregation. Johansson, Stenbacka and Nordfeldt find that the local conditions affect the men living in the area in different ways, and they identify two strategies: The men either choose to settle for a life with no permanent employment or a long distance commute (permanently or periodically), or they choose to adapt to the altered conditions by obtaining a (gender) non-traditional education such as those within the social care sector. These may include doing the dishes, taking care of the children - or -working as a fishing guide or social and health care assistant Gender relations are constantly changing, partly because negotiations and boundary-crossing actions that challenge the old patterns and open up for alternative gender relations occur all the time in everyday life (Johansson, Stenbacka and Nordfeldt 2005: 64, own translation). However, two issues are highlighted: Tourism is a seasonal industry and some of the local women feel that the activities connected to tourism are too focused on activities often performed by men, such as salmon fishing, scooter safaris and motorcycle tourism.