With women across every economy in the world undertaking more than twice the load of domestic work than men, they are left with less time to do the important task of networking. Financial institutions might consider this as an opportunity to strengthen their relationships with the women’s segment through partnerships with women’s business associations or even by creating their own internal networking forums. Conversely, more experienced, urban women are often underestimated in terms of their knowledge of financial services products and ‘cite a lack of respect, poor advice, contradictory policies and a seemingly endless tangle of red tape’ (Silverstein and Sayre 2009a).