With the advent of digital and computational technologies, TV sets extended their capabilities to become a more general user interface for selecting and retr ieving content. Such collaboration does not mean replacement of one network by the other, rather, it creates an environment in which both systems can co-exist independently or cooperatively. A telecommunication service, on the other hand, provides personalized delivery of data requested by the users or, by extension, their media systems. Nowadays, consumers expect this to be available irrespective of user location (‘any place’) and at any moment of time (‘any time’).