Underlying emphasis will be on raising productivity, reducing production costs and expanding market outlets. From the supply side, it requires critical inputs that are affected by patterns of growth—water, soil, biodiversity, infrastructure—as well as by climatic effects. From the demand side, agriculture feeds not only into local and national economies but also into regional and global markets. Each of those markets (Chapter 6) has its own characteristics, high-income markets in advanced economies, in particular, require producers to meet sustainability criteria along green supply chains (Potts et al.,