It comprised mass media campaigns (both in Spanish and indigenous language), advocacy aimed at Congress and key decision makers, local fairs and expositions, forums for consultation and debate, and locally trained peer facilitators working in schools, peasant unions and women’s organisations (OECD, 2012c). • A call for innovative solutions to those challenges is then issued on an online open innovation platform, where solutions can be publicly discussed and then submitted to the “Prototypes of Social Innovation” solution competition. • Technical expert teams elaborate and validate these plans in collaboration with the local communities, which ensures that the specific needs of the targeted community and the actual financial and technical opportunities are adequately identified.