But people who see themselves as candidates for the professions, and are attracted to the working conditions enjoyed by professionals, might not find what they're looking for in schools that use bureaucratic management to direct teachers' work. Media campaigns to enhance the image of the profession by highlighting its importance for the nation, its sophistication and complexity, and the intellectual excitement it can generate, can also help. Countries that wish to broaden the range of teachers' backgrounds and experiences could concentrate on promoting the benefits of a teaching career to groups who are under-represented in the teaching force, such as men and people from minority backgrounds. This is intended to ensure that all schools have access to effective teachers and a balance of experienced and beginning teachers. The allocation of teachers to schools is decided by the local education authority, and the exact rules followed may differ.