Recognising that this could not continue indefinitely, attention has turned to the management of water demand by measures such as water pricing mechanisms, reduction of water losses, water reuse and recycling, increasing the efficiency of domestic, agricultural and industrial water uses, and water saving campaigns supported by public education. Reducing water demand can bring additional benefits in decreased pollution discharges and lower energy consumption. At the household level, this is largely a matter of combining water-efficient installations with raising awareness, industrial users have reduced water use by recycling, reuse, changing production processes, using more efficient technologies and reducing leakage.