Several of the skippers commented that this information alone would result in the meter paying for itself in less than six months. The UK’s Seafish is an example of how the public and private sectors can work together to promote innovation. Seafish is funded by a levy on the first sale of seafood landed and imported in the United Kingdom. It aims to support and improve the environmental sustainability, efficiency and cost-effectiveness of the industry, as well as promoting sustainably-sourced seafood. Seafish has worked on the installation of fuel meters on fishing vessels as well as other energy saving devices notably gear and vessel design.