She comes from a long line of strong, well educated women, who have always played a prominent role in making decisions on the family farm. So when she decided to investigate using ICTs to streamline the management of her own organic farm, she had no hesitation in taking a step that might be viewed with misgivings by some of her neighbours. Gender and ICT: a good mix. Officials at the company that sold her the farm management software programme were themselves surprised to be approached by a woman, especially one so adamant about the kind of ICTs she wanted to use, and the benefits she expected to see.