The majority of the poor live in urban areas and spend a significant share of their income on food. Agriculture is also a buyer and supplier for a significant part of the rest of the economy - the agricultural input sectors, agro-processing and retailing altogether contribute an additional 17% to GDP and around 18% to employment (OECD, 2014). A new approach to tackling these problems was implemented in 2003 with the launching of the Zero Hunger Program.