Several OECD countries have systems in place which contact individuals directly to invite them to screening tests, maintaining contact if further tests are due or if the individual fails to attend. The recent initiative in the Czech Republic to use insurers’ databases as source of demographic information to establish a similar call-recall system is a welcome move and should be closely monitored in terms of its impact. In particular, recent systematic reviews of effective interventions to promote uptake of screening have underlined the strong evidence underpinning one-to-one education (Sabatino et al.,