These may be especially useful in cases where local knowledge is less important than technical or industrial expertise. The new marketing campaign, implemented prior to the start of new calls for proposals, identifies the institutions where potential candidates reside and tries to attract them with a communication mix consisting of direct communication (including via social media) with carefully targeted potential applicants, and face-to-face communication. Assistance during the application process is also offered to further promote participation, including support in research proposal writing, budget elaboration and research project management (NRF, 2014). • An efficient communication mix was used in the framework of the project to promote improved political and citizen participation of excluded indigenous people.