The report looked at the impact of mobile data apps across eight developing countries finding that 88% of users had already accessed the Internet before using a zero-rated plan. It also noted that the plans allow most users to remain online rather than get online for the first time. This seems to be confirmed by users in Angola that have been getting around the walled garden of zero rated services by planting hidden videos and music in Wikipedia articles that can be shared with others (Box 4-5).