This model allows least-cost and locally-suited solutions to be used to achieve given performance levels, fosters innovation, and creates real incentives for action. As this modality is already dominant in some environmental markets, its use also helps to build local capacity and readiness for such markets, and for negotiating deals that work well for Ethiopia. Within a few recent months, missions from Mali, Nigeria, Tanzania - and now the OECD - have visited Ethiopia to learn about its emerging approaches to green growth. This interest is likely to grow. A short case study like the present one offers a means for Ethiopia to share a snapshot of lessons and ideas to date.