Based on app-ordered minibus services that optimised routes in real-time, the service promised flexible, on-demand microtransit in central Helsinki at an attractive price for riders. Trips cost a base fee of EUR 1.50 plus an additional EUR 0.15 per direct-route kilometre (due to the nature of the service, actual service deviated from the direct route due to additional pick-ups and drop-offs). The project was the first of its kind bringing together microtransit and an app-enabled on-demand booking/payment environment but ultimately was not renewed in 2016 due to uneconomic performance linked to two design flaws.