Small scale, tow cost projects of the community range from support for the local Saturday markets, to development of small cleaning and composting businesses. It is critical that in addition to the focus on the environmental dimension, consumers (private and organisational) are able to favour the notion of justice and quality of life for all. It is also important to encourage learning about consumption that is not limited to those who can afford it - many educational processes today, especially those unfolding around green technologies or premium green products, might not be accessible for the less economically privileged.