But in many cases, the requirements for faculty are primarily to teach, advise, publish and administer - not to be involved in knowledge dissemination to industry and the outside world. The situation could be improved with the establishment of clear rules of the game that provide appropriate stimulus to this sort of collaboration, along with a concerted effort to shift the culture to value such work. Some progress appears to have been made with the amendment to the Science and Technology law in 2009 to prioritize university-industry linkages (chapter 1, article 5) as a means of developing the Mexican innovation system.