The market for ‘geographically identified’ products has become significant in some countries, i.e. protected brands of food from specified regions, with particular potentials from protecting unique Ethiopian coffee varieties to expand Ethiopia’s share of the world coffee market beyond its current 3%. The positive driving forces behind the isolated ‘green growth glimpses’ that already exist in Ethiopia (section 3) and the constraints in the way of scaling them up (above) need to be better understood. The technical possibilities for massive international energy grids are becoming more viable financially, supporting the CRGE’s notion of Ethiopia becoming a regional green electricity supplier, and potentially also a regional investor in the production of energy-intensive products that gain competitive advantage through their green status.