It does this through a range of engagement strategies and resources, blogs, industry champions and the development of a series of promotional videos for TV (http://www.4me.net.au/cateaories/careers/works-tv). Membership of the Tourism and Hospitality Careers Council is by subscription, with members drawn from industry associations, major training providers (both public and private), providers of group training services to industry, academic institutions and major tourism and hospitality operators. Seed funding to deliver the campaign was provided under the national Tourism 2020 strategy.