It was developed in early 2013 in response to data indicating that only 3% of the standard guaranteed start-up loans were allocated for women’s enterprises. The first two years of the pilot project (2013-15) will support women entrepreneurs in helping them access non-financial business development services (following the EBRD Business Advisory Services [BAS] model5) in order to improve their performance. The targeted beneficiaries are women entrepreneurs who already have an established business that has been in operation for at least two years, have a discernible competitive advantage and credible track record over recent years, are financially and commercially viable and have the management and financial resources to follow through on any business advice and take effective action.