When energy efficiency and renewable energy potentials are considered in parallel, total global energy demand could be reduced by 25 per cent by 2030. These reductions would in part be achieved through the increased implementation of electrification technologies, increased deployment of modern, more efficient cookstoves (which increase conversion efficiency two to threefold), and an accelerated transition to solar and wind power, which are more efficient than technologies requiring thermal conversion. A growing number of countries have established renewable energy and energy efficiency targets and support policies. However, a systematic linking of the two has yet to occur in most cases, and sometimes they are even placed in competition with one another. Policymakers are also using regulations and fiscal incentives to advance the two in combination, most notably in the building sector.9 Additionally, organizations focusing on sustainable development are strategically using renewables along with energy efficiency.