However, as taxi markets are increasingly disrupted by ride service companies, there is an increasing realisation that public transport may be next and that authorities must re-evaluate their stance on the whole mobility ecosystem in a unified and coherent manner. There are many reasons that this will not necessarily be straightforward, not least of which is that some see emerging mobility services, and ride services in particular, as increasingly competing in the same space as public transport (and potentially for certain pedestrian and cycling trips). This, if true, would certainly counter stated policy objectives for many public authorities and would require strong action to prevent such a loss. This framing of the question - ride services and public transport competing for a uniform, fixed and possibly even shrinking market, however, belies the reality in many cities.