Increasing the demand for agricultural products through increased tourism may thus provide many additional income opportunities for poorer people, especially in rural areas. This is particularly likely among international tourists, while domestic and continental African tourists may be more interested in opportunities such as shopping tourism, international tourists more often travel to Africa for holiday purposes and so are likely more interested in experiencing new cultures, activities and environments (see chapter 4). As tourism brings its market directly into rural areas and communities, it offers opportunities to communities that are traditionally disconnected from the economic opportunities that cities create.