Increasing export shares in almost all commodity markets is being achieved by a combination of strategies. Not only are they displacing traditional exporters and competitors with lower cost products or by growing faster, they are also becoming dominant in regional markets which can provide a springboard for further international market expansion. From Figure 1.10, non-OECD countries are projected to show the strongest percentage increase in exports by 2019, relative to the 2007-09 base, for oilseeds (59%), poultry (54%), wheat (50%), skim milk powder (43%), and cheese and vegetable oils (39%). On the other hand, OECD countries as a whole will tend to lose export shares in many commodities to non-OECD countries over the Outlook period. For the OECD area the largest gain in exports by 2019 compared to 2007-09, are for protein meals (49%), vegetable oils (38%) and rice (16%). Trade shares continue to be dominated in absolute terms by the OECD countries and their long established industries for a range of products (with projected global market share in 2019 shown in brackets) such as for: wheat (54%), coarse grains (60%), pig meat (80%), butter (79%), cheese (65%), whole milk powder (66%) and skim milk powder (73%).