They tended to ask men questions about the potential for gains and women about the potential for losses. Such types of experiments can be helpful to understand the origins of the gender gap and whether it is linked to conscious or unconscious discrimination. On the other hand, if the number, qualifications or ideas of female founders are weaker than those of male founders - giving grounds for investors’ preference in choosing against them - the policy interventions may be more effective upstream, in the education system or labour market. For example, women and men may, on average, demonstrate business objectives or personal traits which are valued differently by investors.