Digicel found that money transfers between Apia and other parts of Samoa were effective and sought to make such national transfers international. Digicel launched its Mobile Money service in Fiji in mid-2010 and in both Tonga and Samoa in 2011, at the same time reducing the cost of mobile phone ownership dramatically, making it available to a much larger number of people, and setting up networks of agencies to provide credit services etc. Money on the phone can be used as a mobile wallet to buy food and household goods, pay bills or send Digicel Top Up credit or withdraw cash and purchases and cash withdrawals can be made at over 300 participating stores and service agents throughout the Pacific islands.