In Kainuu and neighbouring regions both sites and traditions related to the mythology of Kalevala, the Finnish national epos, provide inspiration and material for development of tourism products. Historical places referring to the Second World War and especially the Winter War 1939-1940 also attract the interest of both domestic and international visitors. It is possible to access the region from Helsinki by flight on a regular basis, and especially visitors from Asia have been targeted by the organization's marketing efforts.