A key goal is to differentiate between societies that care more and/or better than societies that care less. The reason could be social norms around intergenerational obligation that induce altruistic preferences, strong social welfare sectors that create highly skilled and well-paid jobs in the care sector, or, more likely, gendered ideals that encourage women to provide high-quality care for little or no pay. In high-caring spirit economies, higher wages are associated with increased investments in human capacities, raising long-term growth possibilities. In low-caring spirit economies, the impact of higher wages on investment is not strong enough to counter the negative impact on profits, and growth suffers as a result.