To some extent the same argumentation is valid also for the shops themselves - the possibility for the shop to order smaller amounts of different products will help the shop to a broad selection of commodities not creating waste of those commodities that were not sold. So optimal packaging should be the key-word. Different chains have different standards, but all common is the fact that they all try to distribute the products that first arrived first. In the connection to this it is also mentioned that close deliveries makes it easier to order the right amounts (this is valid both for wholesalers and retailers).