The budget of this programme increased substantially between 2008 and 2011, as part of the federal government’s strategies to support household consumption during the global crisis (CONEVAL, 2012). The programme offers both supply- and demand-side incentives, by providing financial aid to individuals and civil society organisations interested in running nurseries, as well as a subsidy to low-income mothers wishing to enrol their children in a centre. Day-care service comes at a lower cost to users, although it is not entirely free.