The Kor Timor associate was not familiar with the social enterprise concept, though her description indicates the business is a social enterprise. It represents an alternative to fly-in, fly-out high-end tourism such as has been established across the Pacific, where visitors pay to stay in luxury international hotels, eat largely imported food and have minimal contact with the local people. Ecotourism aims to develop small-scale locally run hotels and restaurants that will use local products and local staff as much as possible.