For example, the Lesotho Child Grant Programme (CGP) had especially strong messaging on expenditures on children's clothes, shoes and related expenses, which is claimed to have resulted in particularly large impacts on these expenditures (Pellerano eta/., 2014). Often, these types of transfer are targeted at vulnerable demographic groups, such as the elderly (social pensions), orphaned children or schoolchildren. The third entails a much lower level of subsidy.