In 2007, with ocean dumping of livestock manure expected to be banned in 2012, the programme was expanded in earnest with the target of beating livestock manure in areas that used to practice ocean dumping. The public complaints of manure odour have driven an expansion of the programme. Past policies on livestock manure did not show visible progress for the general public in terms of reduced manure odour. The effect of past odour management policies was limited due to the lack of management know-how, the absence of experts and inadequate facilities.