Iskandar Malaysia’s Green Economy Guidelines (GEG) manuals are another promising tool for facilitating green growth in the private sector. The manuals cover a wide range of green actions, such as procurement, operations and supply chain management (Box 2.2). The iron and steel industiy further reduced SO* and other emissions in response to more stringent local pollution monitoring and controls and increasing pressure from the public. The pollution reduction through energy conservation accounted for 33% of the total reduction, the second-largest contribution after the energy’ supply shift (phasing out coal power plants).