According to a survey carried out in Finland in 2012 (Jarviluoma 2014) most of the enterprises providing services directly related to wildlife watching were expecting a growth in the product demand in the years to come. At that time, the average income per customer was estimated at EUR 278 (of those answering the questionnaire). The total turnover of the 20 companies that participated in the survey was estimated at a bit more than 2 million EUR out of which EUR 1.4 million was generated by wildlife watching.