Furthermore, higher education institutions could assist in greening the SMEs in the tourism and the E&E industry. There is a rapid evolution of technologies and tools available to business to monitor the environmental sustainability of their production (e.g. sustainability audits) and undertake action to improve environmental performance (e.g. systematic use of life cycle assessments practices). With the help of them, the provision of technical assistance is now more carefully designed to build capacity within the firm, rather than substitute for it (OECD, 2011, forthcoming).