In this paper we focus on demand-side constraints in social reproduction terms, but it is important to emphasize that growth also comes from capitalist investment (the standard source of growth in growth models). For more on this point, see Braunstein et al. ( A key goal is to differentiate between societies that care more and/or better than societies that care less. The reason could be social norms around intergenerational obligation that induce altruistic preferences, strong social welfare sectors that create highly skilled and well-paid jobs in the care sector, or, more likely, gendered ideals that encourage women to provide high-quality care for little or no pay. To set up this framework, we begin with the demand side. If the wage share increases (meaning that the profit share declines), workers with more money to spend will increase aggregate demand and consequent output.