Such bias is especially present in reports based on general retrospective evaluations (example: how satisfied are you with your life as a whole) in which the subjects average the well-being they obtain from certain activities or domains. By contrast, when subjects report on their mood immediately (online), few memory biases are operating because the individual is reporting emotions and cognitions right then. Indicators based on general retrospective questions are modestly reliable for estimating an individual’s current well-being (Diener and Tov, 2005, Kahneman and Sugden, 2005).