While it is still early days for measuring the impact of the legislation, studies are showing some positive signs. Public support for the Australia’s antitobacco policies is also high, with 75% of survey respondents supporting or feeling neutral about plain packaging and only one in three smokers opposing the measure (Rosenberg et al., Furthermore, the decline in the proportion of daily smokers appears to have accelerated in period during which plain packaging was introduced in Australia (AIHW, 2014). While further evidence about the effectiveness of plain packaging is still being gathered, these initiatives may provide the next set of policy instruments for governments to help further reduce the harmful impact of smoking in society.