Since the strategic motivation for exporting earlier than others is valid for all the export companies, this eventually leads to the actual early suspension of rice exports. The strategic uncertainty may result in suboptimal timing and quantity of rice exports for an individual company, since the quantity and timing of rice exports should be ideally determined based on global and domestic market conditions rather than on the strategic motivation induced by the first-come, first-served basis (Tsukada, 2011). It also reduces the incentive to develop or expand market opportunities (Tran, 2014a).