At the same time, however, ageing populations will also increase the demand for long-term care (OECD, 2011b). In many emerging economies, the fulfilment of family obligations such as caring for aging relatives is a priority for women, regardless of their personal career ambitions. In China, this issue is of particular concern due to the prevailing one-child policy which, amongst other things, means that such care obligations cannot be shared between siblings (Hewlett and Rashid, 2011).