Consequently, the marine litter initiatives that provide individuals the facilities and thus the ability to dispose of marine litter (e.g. floating reception barges), or recycle their fishing lines (e.g. Reel in and Recycle initiative) and make these visible, will help to strengthen these perceptions of control thus further encourage the positive behaviour (Steg and Vlek, 2009). Large-scale surveys within the European MARLISCO project showed that general public respondents perceived sectors to vary widely in responsibility. Industry and government / policy makers and commercial users of the coast were seen as high in responsibility. However, the respondents also held themselves responsible. Given the many sectors and actors in society involved in the issue of marine litter, another promising example is the programme Amigos del Mar (Friends of the Sea) in Ecuador, led by the Comision Permanente el Pacifico Sur (CPPS), which targets students, fishermen and tour operators as key influencers.