The Brookings Africa Growth Initiative (Brookings, 2012) stresses that food safety, fair trade and organic certification standards as well as labour, environmental and labelling standards and certification measures diverge quite considerably among ECOWAS members. In East Africa, food producing companies in Kenya often find it easier to meet the strict technical regulations for exporting to the Japanese, European, or Singapore markets, than the widely diverging and poorly administered regulations in other African countries15 (World Bank, 2012). Private standards usually have a larger scope or require higher levels of performance than the baseline government regulations (they can apply to such areas as quality, process management, packaging requirements, or social concerns) and, as they evolve more rapidly than government regulations, they can be more difficult to follow and implement (Giovannucci and Purcell, 2008).