Its aim is to represent the interest of women entrepreneurs before national and international organisations and institutions, to reinforce the presence and representation of women within employer organisations and national chambers, and to promote women’s entrepreneurship and the advancement of women-owned enterprises by providing a supportive framework responsive to the specific needs for assistance, training and information for women entrepreneurs. It also showcases the accomplishments of women entrepreneurs and encourages women to consider entrepreneurship as a career option. An innovative way of promoting women-owned enterprises and their products is the CNFCE branding initiative to encourage women entrepreneurs to use the “Made in Tunisia by Women Entrepreneurs” label. Soon after the formation of the Council, the local chambers of commerce within the UAE, including Dubai and Abu Dhabi were encouraged to establish their own Businesswomen’s Committees.