It also encourages opportunities of: (1) new innovation and technologies; (2) new business models and investment strategies; (3) remodelling of the existing housing stock. This demographic change is occurring in both the rural and urban United States. Providing appropriate health and social care services to low- and middle-income seniors in rural areas is particularly difficult. Most senior households in rural areas are in scattered single-family homes, rather than communal settings. Transport to and from health and social care services such as hospitals, senior centres or meal programmes is a key challenge, given the lower housing density and service coverage.