The personality approach interprets entrepreneurial behaviours as reflecting behaviours such as a desire for success, a limited fear of failure, openness to experience, conscientiousness, extraversion, agreeableness, persistence in the face of failure and alertness to perceiving and acting on opportunities. Gender-based research has shown that the propensity of women to start a business may differ from that of men for cultural reasons or because of discrimination. On the one hand, dynamic, innovative entrepreneurs can contribute to growth and structural transformation.