They complement the recent drive in public policy to expand child care services and parental leave reform. The signatory stakeholders and the employers’ association (BDA) followed up the charter in 2015 with the “Neue Vereinbarkeit Memorandum” (New Reconciliation Memorandum) on ways to balance work and family life. Its guidelines appeal to employers to offer “flexitime” arrangements as part of the “Arbeitgeberattraktivitat 2020” attractive workplace branding exercise and to promote vollzeitnah, the reduced full-time working-hours model (generally accepted to be around 28-30 hours). They also emphasise that equal sharing involves fathers as much as mothers and call for the provision of affordable high-quality child care. It shares information and best practices among family-friendly companies and other stakeholders, and holds competitions and events to raise awareness of family-friendly workplace issues.