While 60-80% of people in many developed countries already shop online, the equivalent share in most of the world's countries is below 3%. Current efforts are simply inadequate. They are highly fragmented and of insufficient scale. To raise a country's e-commerce readiness, a number of policy areas need to address holistically the development of affordable ICT infrastructure, logistics and trade facilitation, the legal and regulatory environment, payment solutions, skills development and entrepreneurship financing, as well as the funding of e-commerce innovation.