It also sponsors a business plan competition for women entrepreneurs, “The Women in Business Challenge” that generates women’s interest in developing new business ideas and receiving training and coaching on how to do a business plan. ( However, significant gender distinctions existed in the depth of the needs identified and how to effectively deliver business development services. Time, mobility and socio-cultural constraints on women shape the focus, content and logistics that are fundamental to successful BDS provision for women (Box 6.1).