In those areas, those who can afford cars, who find them a more convenient option to low-frequency, inflexible bus services and who can safely operate them have already largely abandoned bus services - even if these services may feed into higher frequency and better quality public transport networks. Those bus users who remain are often captive users who have few alternatives. In these contexts, ride services can be (and have been) seen as a way to deliver the same trips as those delivered by some bus services but at lower overall costs.