The gender segregation in the Alandic labour market may be illustrated by drawing a list of the ten most popular types of jobs among men and women respectively: only three job types appear on both lists, namely in the restaurant business, sales and the insurance and financial sector (ASUB 2013: 4; 16). All other professional groups are strongly gender segregated; and there are no apparent signs of changes (ASUB 2013: 4). The typical firm being a family business with just a couple of employees, busy within different activities, or even within different industries. When it comes to business start-ups, most new enterprises are to be found within the social and personal services sectors, and in trade, hotels, and restaurants, or in the construction sector (Dahlstrom et al.