However, the interactions helped to create good foundational relationships that allow for ongoing contributions to policy processes, thus enabling SANBI to make inputs when the CARA revisions do occur. While intentions to create a biodiversity-friendly red meat label were hampered by a limited market for such products and a complicated value chain, broader aspects of biodiversity good practice have been successfully implemented. Subsequent projects, such as the Meat Naturally Initiative implemented by CSA, have learnt important lessons from these pilot projects. These initiatives are showing promising financial returns for biodiversity-friendly grazing practices.