In the past, they were not often known for being very dynamic or innovative. This report argues that such institutions need to fully embrace change and become ‘cautious revolutionaries’ to remain relevant. Such a development would not necessarily benefit SMEs and inclusiveness, as weaker economic players are most likely to suffer from market failures and malfunctions that non-profit service providers can address but private sector players are free to ignore. For this purpose, they can create their own online platforms to facilitate contacts between local businesses and potential buyers in foreign markets, modernizing their traditional matchmaking services.