The SDGs not only include a greater number of development goals than the MDGs, but are also global in focus, including advanced economies for the first time. This paper draws attention to the main challenges the 2030 Agenda presents for rich countries, by highlighting a set of critical child specific indicators, evaluating countries' progress towards meeting the Goals, and highlighting gaps in existing data. The paper will inform UNICEFs Report Card 14, Building the Future: Children and the Sustainable Development Goals in Rich Countries. Zlata Bruckauf and Emilia Toczydlowska are consultants in Social and Economic Policy at the UNICEF Office of Research - Innocenti. Yekaterina Chzhen is a Social and Economic Policy Specialist at the UNICEF Office of Research - Innocenti.