The web tools do not recognise all nuances in written text, but the benefit of using automated systems is that they can simultaneously process large amounts of data. West Bothnia (Vasterbotten) in Northern Sweden is a region where gender is actively discussed and measured in the newsrooms. The newspaper Vasterbottens-Kuriren conducted a content analysis in 2002 that showed that women made up only 23% of the people in the news even though over half of the newspaper's readers were women. The newspaper then started to work actively towards a gender ratio of 50/50.