The platform is run by the Trade and Industry Department in association with industrial and trade organizations, professional bodies, private enterprises and other government departments. One of its innovative features is 'Meet the Advisors’ Business Advisory Services. Its mission is to show Swiss SMEs how to enter attractive export markets and create opportunities for growth. The initiative includes other private sector partners, such as Credit Suisse, PricewaterhouseCoopers, Amber Road, and Swiss Export Risk Insurance SERV.