Having high-profile spokespeople who are independent of police to support the rationale for the enforcement is particularly helpful (OECD/ITF, forthcoming). For example, trauma surgeons w'ho have experience in treating injuries from road accidents are able to speak with compelling authority' about the impact of alcohol, speed and the failure to wear safety belts on people’s lives. The programme features doctors, nurses, emergency workers and health professionals who volunteer their time to educate the young in the hope that their stories can help reduce the incidence of road accidents.