Economic training, support and sometimes incentives that address families’ economic justifications for marrying their daughters early provide alternatives to marriage and increase the value of girls to their families of origin. One example is Berhane-Hewan in Ethiopia, which provided families with a goat as long as their daughters remained in the programme and remained unmarried until age 18 (Karei and Erulkar, 2010). Another example is the Zomba cash transfer programme in Malawi, which found that unconditional cash transfers were more effective in delaying marriage than conditional transfers (Baird et al., By educating and mobilizing parents and communities—those who decide when and whom girls will marry—to change social norms relating to expectations of girls and their marriage prospects, these programmes aim to delay marriage.