The WRC aims to achieve this goal by challenging people to speak out and think about their actions, language and beliefs; educating youth on violence against women; raising public awareness on the issue; and partnering with women’s organisations, the private sector and media. The campaign is driven by community groups in towns and cities throughout New Zealand and is rapidly becoming part of the annual events calendar. White Ribbon Day events and activities are increasingly supported by businesses, cultural groups, sporting teams, local government, and a wide range of community and government agencies.