The programme targets pedestrian safety issues through legislative measures and innovative street design, such as lowering speed limits and the reconfiguration of crossings. Launched in 2013, Sao Paulo observed a 20.6 per cent drop in traffic fatalities from 2014 to 2015. With better public awareness around road safety and lower speeds, there are 30 per cent less traffic fatalities. To ensure public understanding and support, the programme created a platform for discussion and education through multiple workshops.