In fact, consumer behaviour studies have shown that people like using Wi-Fi and prefer it to mobile data in some cases. Usually, however, the volume of traffic offloaded onto public Wi-Fi is low even in developed markets. China is exceptional in terms of Wi-Fi usage - public Wi-Fi data traffic far exceeds that of mobile network data, but investment in LTE is reversing this trend (see Figure 1.6). In addition, SpaceX, LeoSatand others have plans to investa total of around USD 13 billion to USD 18 billion in new LEO constellations designed to provide global broadband connectivity11.