Attention to the inter-linkages between tourism and other related policy sectors such as land use planning, infrastructure and services, environmental management, public health, education and transport has not typically been a high priority. However, there are significant long-term benefits to be gained from taking a broader inter-linked policy perspective where a range of public agencies can participate in policy discussions so that the needs of the tourism industry are incorporated into each stage in the PPRR approach. The organisation seeks to provide leadership and counsel on an individual and collective basis to over 80 government tourism agencies, 50 international airlines and a large variety of travel and tourism industry, media organisations and education and training stakeholders (PATA, 2013).