It is primarily a producer of cereal and vegetable seeds, with a major share of its seed production taking place in other countries around the world. Local farmers who own the co-operative produce wheat and vegetables, and the firm has a large industrial bakery division. The firm is the fourth largest seed exporter in the world and its crop production has a large impact on land use in the hinterland, especially in the Limagne plain where agriculture is dominated by field crops and wheat in particular. The area is also known for the cultivation of sugar beets and has historically had a significant confectionary manufacturing industry that relies on local sugar. On some of the hillier land there has been a revitalisation of the wine industry, but the amount of land in vines remains well below historic high levels.