An integrated perspective that works operationally is needed - one that makes economic, social and environmental sense and that inspires stakeholders. The holistic approach that the Ethiopian Government has recently developed aims to tackle the problems inherent in growth paths that produce environmental problems, and to realise potentials from investing in Ethiopia’s natural assets. For example, the country’s agricultural products and potential for green hydroelectric power are unique attributes that could drive development in ways that are environmentally sound and provide new jobs and satisfying livelihoods. Ethiopia’s leadership, and its early attempts through greening its economy to achieve more inclusive growth, are of real interest for a world in which alternative growth models for long-term sustainable development and social equity have rapidly become a priority in government, business and civil society.