An alternative policy approach is to allocate resources directly to students' families, including through conditional transfer programmes that offer financial incentives to disadvantaged or marginalised families to encourage their children to enrol in and attend school. Brazil, Mexico and Peru have introduced such programmes. Mexico's Oportunidades (now rebranded as Prospers) and Programa de Becas de Media Superior are examples of cash-transfers programmes to poor families aimed to raise enrolment rates in secondary education, especially among girls (OECD, 2013a).