Labelling has resulted in market transformation that can be attributed both to the increased interest of consumers in EE and to changes in the models made available by manufacturers, as well as to other accompanying measures (such as rebates and information campaigns). It has been argued that Australia’s MEPS for electric motors have helped to protect its market from a flood of lower efficiency motor imports from Asian suppliers (IEA, 2006). However, in countries that do not have MEPS, such as European countries it would appear that the market share of premium efficiency motors has not risen above 15 to 20 per cent, despite significant policy efforts, such as the European Motor Challenge Programme (SEEEM, 2006).