While data for household food losses are relatively reliable, coverage of other areas of the supply chain remains insufficient (Bagherzadeh, Inamura and Jeong, 2014). Case study evidence from Japan and the United Kingdom suggests that the reduction of food losses and waste has been a major policy objective in these two countries for a number of years. In both countries, food waste within the food industry has been reduced, yet while household food waste declined by 15% in the United Kingdom, no change in consumer food waste could be identified for Japan.