They find that the economics of technology prizes reveal conceptual advantages that support increasing their role in certain cases citing almost 300 years of evidence on their successful implementation and they examine compelling reasons specifically related to climate change. Once again however, their theories and historic evidence cited suggests that getting the design of prizes correct is critical. The “valley of death” is the distinguishing mark of the “commercialization” stage: the phase between late-stage venture capital financing and full-scale commercial roll-out.