Since the next 25 years will see an increasingly ageing population, the need for more men seeking employment within this field will increase accordingly. The need for securing the availability of labour within the social care sector is increasing. The need for employing more men in the social care sector is particularly increasing, however, few men seek employment within this sector. Despite its high population, the labour market of Eyafjordur is under massive pressure which is largely caused by geography and accessibility and the four and a half hour drive to Reykjavik (which may be completely inaccessible during heavy snowfalls).