These rules may soon be relaxed. The government provided extensive financial and other support to help develop a flagship “innovation university” that would be a world leader in research and teaching (with a special interdisciplinary emphasis), strengthen innovation and boost economic competitiveness (Tienari et al., It appeals that one of the institutions' rectors first proposed the merger idea in 2005, and all three were eventually in favour. The "innovation university" message allowed the merger to receive wide support from the business community, and also proved very successful in national and international media.