These offer lead purchasing opportunities for clean-tech and can be expected to raise the attractiveness of the Negev, which will help overcome a barriers in the attraction of highly-skilled people to the region. It is a worldwide leader in supporting technology-based innovation. But clean-tech is market-driven and on its way to become design-driven innovation. In its public institution-driven rather than market-driven approach, a number of aspects of traditional Israeli innovation policy instruments are not well adapted to the needs of supporting the Negev clean-tech sub-cluster.