Their profit will also depend on prices for finished products which could be unrelated to water risks. Relatively larger companies may also be subject to different types of impacts; beyond future production losses, not responding to endogenous water risks may affect their reputation, reducing their sales and the confidence of their financial investors. Larger operating companies that rely on a broader market may not suffer significant losses from production risks in hotspot located farms; therefore, other things being equal, their threshold for response is higher. Smaller companies are more vulnerable to losses and will need to find ways to adapt more rapidly.