The Kiva-school programme aims to prevent and decrease bullying in schools. The programme consists of general measures where information is disseminated through various means with proactive material (assessment of school environment, classes, online games, booklets for parents, etc.), The first evaluation of the Kiva-school programme showed that the programme has reduced self- and peer-reported bullying and victimisation. As a result, the Kiva-school model is being progressively implemented in schools within the country' (Kama et al., Reviewing 53 different anti-bullying school programme evaluations in developed countries, researchers found that the effectiveness of initiatives is generally associated with the intensity and duration of the interventioa Moreover, some programme components were also found more effective than others in reducing bullying, most important being parent involvement, or the use of disciplinary' methods (ibid.). Whole-school initiatives involve introducing, and integrating, typically non-traditional educational and information services to all actors (teachers, students and support staff) in the school.