Altogether, 7,000 participants from 473 partners have undertaken a course run by the Academy. Formal education courses on offer to tourism are now more relevant than was the case in 2010. Close continuous contact with the national tourism organisations and industry organisations have proved decisive in creating relevance, ownership and popularity. There has been a change of attitude towards greater recognition that continuing education is an investment that pays dividends in terms of both job satisfaction and the bottom line for the business.