The municipality has made efforts to create a chair for urban studies within the USM that could have taken on board urban and environmental issues and amenity policy problem, but so far the university has not appointed a professor for this task. Universities and other tertiary education institutions in Penang could increase their co-operation with local or regional one-stop-shop agencies for business support. By training the trainers and other knowledge dissemination activities, universities could help these agencies acquire the specialised skills to advise firms on the cost-effective ways to reduce emissions.