The regulations governing this support regime were approved by Order No. These initiatives encourage informed consumers to choose fisheries products that have been through a certification process and have been granted eco-labels. Portugal has already fulfilled all the formalities required to gain certification of the sardine fisheries as a sustainable resource (the first of the Iberian fisheries to do so), which will be granted in 2010. These initiatives help ensure that a greater part of the valued added goes to the producers.