Understanding why risks are higher or lower is a basis to attach priorities to problems. The title clearly reflects Korea’s ambition to reduce the number of road deaths. This means there is a target. Deciding on a realistic and ambitious timeframe within which this halving should be realized is a key component of target setting. Experiences in other countries teach us that a halving within 10 years is possible but may also be ambitious. Halving the deaths with a 30 year target cannot be considered ambitious.