The Heroes of the UAE campaign aims to raise awareness of the importance of rationing energy consumption to avoid shortages. It is a national press campaign jointly developed by the Emirates Wildlife Society in association with the Worldwide Fund for Nature (EWS-WWF) and the Environment Agency-Abu Dhabi, and endorsed by the Ministiy of Energy', the Ministiy of Environment and Water, MASDAR and the Abu Dhabi Water and Electricity Authority. Information was made available to everybody to leam more about the problem’s causes and also find out what they can do to help reduce energy consumption The principal features of the website include an animated sequence that explains the present situation in simple, graphic terms, along with a long list of energy saving tips, a calculator that enables households to establish exactly how and where they can make real savings on their consumption, and a unique pledge facility that enables households to positively state their intention to make a difference. The competition aimed to raise awareness among students of the urgent need to conserve energy' and water to mitigate the impact of climate change.