The horizontal and vertical nature of tourism complicates the role that governments can play in supporting the development of the industry. The Indonesian authorities expect a surge in the number of tourist arrivals in the near future, which wall put pressure on infrastructure, local communities, cultural heritage and environmental assets like forests, coral reefs, beaches and wildlife. Digitalisation is also reshaping the tourism sector worldwide, which requires policy attention to ensure infrastructure and regulations are appropriate. Finally, the market is growing but is also increasingly competitive.