Despite the fact that youth in the Million Programme areas live and work in an environment which in many respects is characterised by resignation and alienation, “business” is a widespread subject of conversation and many dream of achieving success through establishing their own business. The YUMP’s long-term objectives are to: 1) empower youth living in the Million Programme areas; 2) build bridges and networks between Swedish industry and the target group; 3) build mutual commercial levers for all parties involved; and 4) create methods and processes which also attract people from outside the Million Programme areas. The pilot project’s short-term objectives are to: 1) identify channels of communication with the target group to capture their interest and create a dialogue about entrepreneurship; 2) verify and develop an attractive process and pedagogy for the target group; and 3) point out to Swedish industry' the entrepreneurial power to be found within the target group and work for their desire to involve themselves.