Many respondents to the survey underlined the importance of ensuring the implementation of appropriate market conditions over and above that of increasing the actual level of money. One independent consultant who has been working in India on EE projects for over 30 years was adamant that "people are looking at EE financing as the Holy Grail; but I don't think that it is the right approach, because they are actually issues at different levels and financing is not necessarily the most important." In that same conversation, the respondent went on to argue that he "seriously believed that the barrier was not actually financial. Instead, government should focus on non-market barriers (i.e. organisation, market and risks)." Establishing proper channels of verification and enforcement are essential in building investor trust and attraction to EE markets (the difficulties of establishing such certification protocols were explained earlier, in Box 1). One could imagine the creation of an international platform for better co-operation and communication between the public and private financial sector.