The case studies report on an impressive range of media and advocacy tools - from short films and documentaries to gender equality workplace toolkits to e-learning modules that provide innovative strategies like how to start conversations on workplace gender equality, and how to use practical tools such as the pay-gap calculator. The ‘Be a Role Model’ national campaign, which aimed to reduce social acceptance of intimate partner violence, followed months of workshops and one-to-one dialogues at individual, community and regional levels. The campaign’s messages reached more than 4.5 million people in six months using ads in eight newspapers, two television stations and three radio stations, posters and brochures, and community outreach.