It also promotes a greater interaction between the budgetary plans and the programmes of various state agencies in order to ensure that interests converge towards common tourism development goals. However, Morelos’ tourism policy is being implemented through the use of instruments that are common to all Mexican states in their relationship with the federal government. These include agreements with the Tourism Promotion Council of Mexico (marketing) and its counterpart at the state level, but also agreements and reallocation of resources from the Ministry of Tourism of Morelos with its national counterpart (SECTUR). Spreading and promoting more effectively information on the strong tourism assets that exist in many areas of the state should be a central concern to Morelos’ destination development policy. Employment in the tourism sector in Morelos benefits 66 000 people, representing 8.1% of the economically active population (Ministry for Tourism, 2016a). The state is host to approximately 361 hotels, which are ranked 23rd in a national ranking.