Today, mobile cellular penetration is approaching saturation with more than 7.5 billion subscriptions worldwide. Globally, 3.57 billion people are expected to be using the Internet by end 2017. Mobile broadband is the most dynamic market segment - globally, mobile broadband penetration is expected to reach 56.4 per cent with fixed broadband access expected to reach more than 979 million fixed broadband subscriptions by the end of 2017. The number of Internet users is growing, reaching 48 per cent of the world population.