The initiative seeks to ensure medical coverage for complications before, during or after childbirth. This policy came linked with implementation of the Equal Start in Life Action Plan (APV), aimed at unifying, organizing and coordinating actions across highly decentralized health services to ensure the right of all mothers to be healthy during pregnancy and childbirth, and the right of children to be healthy at birth. The action plan lays out a set of strategic guidelines for improving care during childbirth, as well as a set of tools for improving services through staff training, replacement and replenishment of appropriate equipment and improving critical case transport services (Secretariat of Health of Mexico, 2008).