It therefore follows logically that not only are tailored products and services required but it makes business sense to provide them. Yes, it’s the right thing to do, but it’s also the strategic thing to do for Westpac.’ Westpac is Australia’s oldest bank but it was on the brink of a meltdown in the early 1990s, posting a loss of AUS$1,6 billion in 1992. When Bob Joss was appointed CEO in 1993, he instituted a major sustainability drive, born of necessity rather than opportunity, as part of the bank’s turnaround. A diversity unit was established to push forward changes and a number of initiatives were successfully implemented, including the establishment of a Women’s Markets Unit in the late 1990s. This supports businesswomen by facilitating knowledge, information and networking.