In particular sport programmes, and sporting role models, can reinforce health education and messaging to reduce risk factors for NCDs. Sport programmes for female empowerment can include sessions where health information is discussed and participants are educated on sexual and reproductive health, HIV and AIDS, and nutrition and hygiene (Kay 2009). • Research has shown this can be more effective than conventional approaches in improving knowledge and attitudes amongst young people through the use of alternative communication and peer leader support (Delvaa et al. It is also a major focus within the SDP sector, especially in the area of HIV and AIDS.