It is also key for ensuring interoperability and facilitating the adoption of new technologies, especially by SMEs. Although private sector actors may have the technical knowledge to develop complex standards,303 without transparency, accountability and other forms of consumer protection, these market players may be tempted to abuse their rule-making power.304 Change in the area of standardization is putting pressure on governments in developing countries to reform and develop their standardization infrastructure.305 For national quality infrastructure bodies, guiding principles in the digital standards system should be mediation, neutrality, consumer protection, and competition. As neutral arbiters, they can mediate between the interests of businesses and consumers of digital goods. They can focus fheir activities on safety and interoperability.