The targeting process considered two different steps: first geographical targeting according to the incidence of child labour; second household targeting via a proxy means test. Thanks to this detailed methodology, the programme achieved a good targeting performance, given that approximately 66 per cent of benefits reached households in the poorest quintile (Fiszbein and Schady, 2009). The amount of the monthly cash transferred was different according to the recipients' area of origin, ranging from R$25 in rural areas to R$40 in urban areas for each child registered.