And it will most likely entail a series of deliberate and explicit steps incrementally induced over time. Diluting harmful social norms may require - to borrow from an old Persian saying - ‘death by a thousand cuts’; i.e. small or incremental changes being made across multiple fronts, none of which is seen as socially damaging by itself, but which over time leads to the demise of the harmful social norm and its replacement with social norms that enhance women’s and girls’ opportunities, not distract from them. These actions, illustrated in Chapter 6, will need to be carried out across a broad range of social, economic and political arenas where women’s rights are being limited.