With regard to these goals, there are various linkages to tourism, as tourists both increase transport demands in cities, though they are also likely to have a great interest in alternative forms of mobility. Bicycle travel speed should increase by 10%. Since 2002, when the first bicycle policy was published, Copenhagen has made considerable progress towards these goals, largely on the basis of command-and-control measures, i.e. the development of bicycle infrastructure, in combination with soft policy campaigns framing the bicycle city as a desirable future.