These more targeted campaigns often include complementary activities that increase the availability and accessibility of healthier choices. Campaigns to encourage increased consumption of fruits and vegetables have been undertaken in several developing countries including, Argentina, Brazil, Chile, Mexico and South Africa as well as in high-income countries in Australasia, Europe and Northern America (Hawkes, 2013). In Chile, the "5 al dia" programme led to increased awareness of the health benefits of fruit and vegetable consumption among participants, but little change was seen in their consumption of such foods (Hawkes, 2013).