Micro, small and medium enterprises (MSMEs) play an important role in the Kenyan economy. It is estimated that the sector employs about 7.5 million Kenyans or 80 per cent of the country’s total employees outside of agriculture and is also a key engine for job creation (Wanjohi 2014). Women-owned businesses account for nearly half (48 per cent) of all MSMEs, and contribute around 20 per cent to Kenya’s gross domestic product (IFC 2007).