Since then, she has focused on creating African firms that support the growth of the continent, which she sees as the 'next economic frontier'. She has used her knowledge of global market trends, sen/ices and products to bring innovation to the Kenyan market and create companies that later transfer to new managers that can boost the growth and bring firms to the next level. Rionge is another exceptional woman making a difference in a male-dominated sector and proving the long-term, positive transformation that women in business can foster based on their individual talent and courage.