Artists such as Gary Numan, the Human League, Soft Cell, John Foxx and Visage helped pioneer a new synthpop style that drew more heavily from electronic and synthesizer music and benefited from the rise of MTV. Post-punk artists such as Scritti Politti's Green Gartside and Josef K's Paul Haig, previously engaged in avant-garde practices, turned away from these approaches and pursued mainstream styles and commercial success. These new developments, in which post-punk artists attempted to bring subversive ideas into the pop mainstream, began to be categorized under the marketing term new pop.
What style of music was Gary Numan associated with? What did the synthpop style of music benefit from the gaining popularity of? Synthpop heavily borrowed elements from what type of music? What type of ideas did post-punk artists attempt to sneak into mainstream pop? What did some post-punk artists reject their previous avant-garde practices to pursue? What new music style focused on electronic and synthesized sounds? What really helped to launch synthpop? What else began to emerge as post-punk groups moved to a more commercial focus? How did pos-punk give rise to pop?