Contrived marketing , I agree . But , I buy this sort of crap . So , here is the write - up on LuLu , the poodle : Witty and coquettish , LuLu is a born entertainer and performer who loves to be on center stage . Full of energy , she loves to exercise and is a tireless player ! 
Question: Why does LuLu love to be on center stage ?
Because she loves attention .