review: I will preface this review by saying that I was positively disposed towards the company before trying their coffee.  They are doing a lot of things right.  The coffee is fair trade and organic certified, roasted in small batches, and the company has started a non-profit organization "kicks for a cause," a group which engages children in soccer to contribute to a healthy lifestyle.  Personally I do not really go for using the name of someone who is unable to choose whether or not they would endorse the product, but that said, their hearts and conscience seem to be in the right place.  The coffee, however (in my opinion) is not very good.  I am saying this as a huge fan of African coffees (my personal favorite) and as one who goes well out of her way to procure same (since it is scarce in the Hawaiian islands, and expensive to bring in).  I have reviewed several other yirgacheffes which I have purchased here.  I would say that this particular brand is among the worst: bitter and completely lacking in the distinctive notes for which yirgacheffe is known.  Among the coffees I have reviewed on Amazon, I would say that the Coffee Masters roastCoffee Masters Gourmet Coffee, Ethiopian Yirgacheffe, Whole Bean, 12-Ounce Bags (Pack of 4)is the best, followed by equal exchangeEqual Exchange Organic Coffee, Ethiopian, Whole Bean, 12-Ounce Bags (Pack of 3)and then Marley and Coffee Bean direct. (None as good as Green Mountain, Trader Joes, or several small roasters).It is too bad.  I would like to see companies like this one become successful, as they are doing a lot of good things in the world and their community.  but, in all honesty, this particular coffee is not very good.
question: Is coffee poor or is it the way to prepare it?
The coffee is fair