We employ BIBREF73 's weighted lexicon of terms that uses the dataset of 75,394 Facebook users who shared their status, age and gender. Utilizing these two weighted lexicon of terms, we are predicting the demographic information (age or gender) of INLINEFORM0 (denoted by INLINEFORM1 ) using following equation: INLINEFORM2

where INLINEFORM0 is the lexicon weight of the term, and INLINEFORM1 represents the frequency of the term in the user generated INLINEFORM2 , and INLINEFORM3 measures total word count in INLINEFORM4 . 
 Question: How do this framework facilitate demographic inference from social media?
Demographic information is predicted using weighted lexicon of terms.