On Thursday night, the great and good of fashion and showbiz gathered to help one man celebrate the launch of his new shop. But this was no ordinary shop - this was Burberry Chief Creative and chief executive officer Christopher Bailey's new Beverley Hills flagship. Over 700 guests, including superstars Cara Delevingne, Suki Waterhouse, Mila Kunis, Elton John, Rosie Huntington-Whiteley, Anna Wintour and the entire Beckham brood, turned out to support their pal Christopher at the London in Los Angeles event at Griffith Observatory. So how does one man have so many A-list friends? And how did he turn Burberry into the world's coolest brand, notching sales for the six months to April up to £1.42bn? An ability to reinvent trends, an eye for the hottest talent and the most charming demeanour; that's how.Over 700 guests attended the London in Los Angeles event on ThursdayA-listers toasted Bailey's new Beverley Hills flagshipBailey was made CEO at age of 42 in 2013 and has boosted brand hugelyHas tapped biggest supermodels and musicians for campaigns and shows
_'s iconic ponchos have boosted Burberry sales by 10 per cent over the winter.