BOULDER, Colorado (CNN) -- Blake Jones' business plan for his company, Namaste Solar Electric, was so unusual, he confounded a lot of business experts. Typical home solar systems cost about $12,000 up front, but supporters say they pay off in the long run. "We did have a lot of skeptical, raised eyebrows at the beginning," Jones said of his company, which installs solar power systems in Colorado. "We even have had business schools bring teams of MBA students to come to do a case study," he said. Outsiders were baffled by some of these company plans: • Environmental concerns would be a driving force in every aspect of the company.Businessman Blake Jones seeks to develop renewable energy sourcesJones' passion for solar sparked a radical career shift during time in MideastHome solar system costs $12,000, but Jones says it pays off in long runBoulder, Colorado, offers rebates, grants for home solar power systems
_ picked a place where residents are open to doing things a different way.