We find that dynamic communities, such as Seahawks or starcraft, have substantially higher rates of monthly user retention than more stable communities (Spearman's INLINEFORM0 = 0.70, INLINEFORM1 0.001, computed with community points averaged over months; Figure FIGREF11 .A, left). Similarly, more distinctive communities, like Cooking and Naruto, exhibit moderately higher monthly retention rates than more generic communities (Spearman's INLINEFORM2 = 0.33, INLINEFORM3 0.001; Figure FIGREF11 .A, right). As with monthly retention, we find a strong positive relationship between a community's dynamicity and the average number of months that a user will stay in that community (Spearman's INLINEFORM0 = 0.41, INLINEFORM1 0.001, computed over all community points; Figure FIGREF11 .B, left). This verifies that the short-term trend observed for monthly retention translates into longer-term engagement and suggests that long-term user retention might be strongly driven by the extent to which a community continually provides novel content. Interestingly, there is no significant relationship between distinctiveness and long-term engagement (Spearman's INLINEFORM2 = 0.03, INLINEFORM3 0.77; Figure FIGREF11 .B, right). Thus, while highly distinctive communities like RandomActsOfMakeup may generate focused commitment from users over a short period of time, such communities are unlikely to retain long-term users unless they also have sufficiently dynamic content. 
 Question: How do the various social phenomena examined manifest in different types of communities?
Dynamic communities have substantially higher rates of monthly user retention than more stable communities. More distinctive communities exhibit moderately higher monthly retention rates than more generic communities. There is also a strong positive relationship between a community's dynamicity and the average number of months that a user will stay in that community - a short-term trend observed for monthly retention translates into longer-term engagement and suggests that long-term user retention might be strongly driven by the extent to which a community continually provides novel content.
