How the music taste of the audience of popular music changed in the last century? The trend lines of the MUSIC model features, reported in figure FIGREF12, reveal that audiences wanted products more and more contemporary, intense and a little bit novel or sophisticated, but less and less mellow and (surprisingly) unpretentious. In other words, the audiences of popular music are getting more demanding as the quality and variety of the music products increases. 
 Question: What trends are found in musical preferences?
audiences wanted products more and more contemporary, intense and a little bit novel or sophisticated, but less and less mellow and (surprisingly) unpretentious