While true exhibition matches are not uncommon, most matches tell a story analogous to a scene in a play or film, or an episode of a serial drama: The face will sometimes win (triumph) or sometimes lose (tragedy). Longer story arcs can result from multiple matches over the course of time. Since most promotions have a championship title, competition for the championship is a common impetus for stories. Also, anything from a character's own hair to their job with the promotion can be wagered in a match. The same type of good vs. evil storylines were also once popular in roller derby.
What do most matches have? What is it called when the protagonist loses? What do they call it when a protagonist wins?  What can be wagered in a match? 