However, during this period, major figures and artists in the scene began leaning away from underground aesthetics. In the music press, the increasingly esoteric writing of post-punk publications soon began to alienate their readerships; it is estimated that within several years, NME suffered the loss of half its circulation. Writers like Paul Morley began advocating "overground brightness" instead of the experimental sensibilities promoted in early years. Morley's own musical collaboration with engineer Gary Langan and programmer J. J. Jeczalik, the Art of Noise, would attempt to bring sampled and electronic sounds to the pop mainstream. A variety of more pop-oriented groups, including ABC, the Associates, Adam and the Ants and Bow Wow Wow (the latter two managed by former Sex Pistols manager Malcolm McLaren) emerged in tandem with the development of the New Romantic subcultural scene. Emphasizing glamour, fashion, and escapism in distinction to the experimental seriousness of earlier post-punk groups, the club-oriented scene drew some suspicion from denizens of the movement.
What did the magazines catering to post-punk interest do to alienate their readers? Many of the big players in the post-punk scene began leaning away from what as time progressed? What writer advocated "overground brightness"? Which magazine tied to the post-punk movement lost half of its circulation? What did the club-oriented scene emphasize instead of the experimental seriousness of earlier post-punk groups? What did authors and artists begin advocating for instead of the underground scene? What began to alienate the readers from publications such as NME? Who did Paul Morley collaborate with on the Art of Noise? What did the Art of Noise hope to accomplish? Which new cultural movement began to emphasize glam, escapism and fashion?