Electrical giant Currys-PC World has been censured by the advertising watchdog for selling ultra-high definition televisions with bogus promises about extra clarity. The retailer claimed the smart LG sets with 4K resolution, starting at £849, would allow customers to 'watch your favourite Christmas movies in greater detail'. But the Advertising Standards Authority has ruled that this was exaggerated and misleading because no British TV channel is yet broadcasting in 4K resolution. These broadcasts are currently only available via internet based subscription services such as Netflix. False claims: Currys-PC World claimed that the smart LG sets, like the one pictured, would allow viewers to watch Christmas movies in 'greater detail.' The Advertising Standards Authority found this to be 'exaggerated and misleading' as no British TV channel is broadcasting in 4K resolution yetClaimed smart LG sets would show Christmas movies in 'greater detail'ASA said misleading as no British TV channel broadcasting in 4K yetBroadcasts currently only available on internet subscription services
As such, owners of the sets would see an improvement in picture quality regardless of whether the broadcast was in _.