In 2002, IBM acquired PwC consulting. In 2003 it initiated a project to redefine company values. Using its Jam technology, it hosted a three-day Internet-based online discussion of key business issues with 50,000 employees. Results were data mined with sophisticated text analysis software (eClassifier) for common themes. Three emerged, expressed as: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships". Another three-day Jam took place in 2004, with 52,000 employees discussing ways to implement company values in practice.
One company that IBM acquired in 2002 is? In 2003 IBM hosted an online discussion with how many employees? What technology did IBM use for its 2003 internet-based discussion? What did IBM use to analyze the results from the online discussion? How many employees took part in the subsequent online discussion in 2004?