Context: In October 2014, it was announced that Beyoncé with her management company Parkwood Entertainment would be partnering with London-based fashion retailer Topshop, in a new 50/50 split subsidiary business named Parkwood Topshop Athletic Ltd. The new division was created for Topshop to break into the activewear market, with an athletic, street wear brand being produced. "Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category" stated Sir Philip Green on the partnership. The company and collection is set to launch and hit stores in the fall of 2015.
Who did Bayonce's management go into business with in 2014? After their agreement together, Beyonce's and Topshop" new business was called what? What type of clothing does Parkwood Topshop Athletic Ltd produce? The company and products were set to be in stores when? Who did Beyonce partner with in London? When will the new line launch? What is the name of Beyoncé's management company? Who did Beyoncé and Parkwood Entertainment partner with in October 2014? Where is Topshop located? What was the new division of Topshop because of the partnership?