My family had gone on vacation.  We hadn't all been together in a couple of years and we decided that we needed to take a photo together.  We had traveled to the beach and we thought the beach would make a wonderful backdrop for our picture.  We told everyone what time we wanted to take the picture and walked down to meet at the beach.  Everyone showed up, but there was still a problem.  Who was going to take the picture?  Luckily, there was an older couple on the beach who came up to us.  They offered to take the photo while we posed.  We were so grateful.  They snapped a few pictures and gave the camera back to us.  We talked to them for a while and expressed our gratitude.  After that, we went to a local photo shop to develop our pictures.  They came out better than we thought! 
Question: When in the day was the photo taken?
Afternoon