review: The best thing about this book is: it is so simple to read and understand, and hence easy to remember.  The concepts laid down are so simple, and yet sometimes surprising.  Mr. Collins did not complicate the findings, and use very simple terms and stories to illustrate his findings.  Since the results are driven from detail researches, it adds certain credibility to the overall framework.  Ignoring the notes of the researches, the book only has +200 pages.  This is a must read of even the most busiest executives.
question: Is the story have a good message?
it is so simple to read and understand , and hence easy to remember