(CNN) -- As an American socialite and hotel heiress, Paris Hilton has built up a global brand on her sexy image -- and sometimes very few clothes. But many believe she has gone a step too far in opening a store selling luxury items in the Muslim holy city of Mecca in Saudi Arabia. Hilton's rise to worldwide fame was boosted in part by a homemade sex movie that went viral online in 2003, days before the debut of her reality TV series "The Simple Life." This does not sit well with many in Mecca, which attracts three million Muslim pilgrims from around the world every year.American socialite opens store in Muslim holy city of MeccaHilton's fifth store in Saudi Arabia and has upset many MuslimsSome say it is more evidence of commercialization of the historic pilgrimage siteOthers say Mecca is one of Saudi's prime retail sites and the shop is catering to demand
''If it was in our hands we would have closed all of her shops in _.'' I think it was a smart move from the local partners in expanding to (_) considering it (is) one of the prime locations and hubs in the kingdom's retail industry.