We also did a qualitative study on the Starbucks (SBUX) stock movement during this event. Figure FIGREF12 is the daily percentage change of SBUX and NASDAQ index between April 11th and April 20th. SBUX did not follow the upward trend of the whole market before April 17th, and then its change on April 20th, INLINEFORM0 , is quite significant from historical norms. We collected the historical 52 week stock prices prior to this event and calculated the daily stock price change. The distribution of the daily price change of the previous 52 weeks is Figure FIGREF13 with a mean INLINEFORM1 and standard deviation INLINEFORM2 .  
 Question: How does the method measure the impact of the event on market prices?
We collected the historical 52 week stock prices prior to this event and calculated the daily stock price change. The distribution of the daily price change of the previous 52 weeks is Figure FIGREF13 with a mean INLINEFORM1 and standard deviation INLINEFORM2 . 