Google has been accused of degrading its search results to favour its own sites in a new academic paper. The paper, partially funded by Yelp, shows how Google's move to favour its content cuts engagement with rival sites. It claims this raises 'serious concerns,' and comes as European regulators are looking at Google's business practices on an ongoing basis. The paper was delivered at Oxford University's Antitrust Enforcement Symposium by Columbia Law School professor and author Tim Wu, whop was once a Google fellow and net neutrality proponent. 'While Google is known primarily as a search engine, it has increasingly developed and promoted its own content as an alternative to results from other websites,' the researchers wrote.Paper shows how Google favours results from its own sites in resultsConcluded users were were less engagement with rivals as a result
'We vary the search results that users are shown ­ comparing _'s current policy of favourable treatment of Google content to results in which external content is displayed.