मेक लुहाननि बाथ्रा बाना ओरैबादि फोरमायथि एबा रादाबनि रुजुनायाव खौरां साधनाया गोबां गोनांथि दं थामहिनबा ‘ मेसेज ’ नि रुजुनायाव ‘ मिदिया ’ नि बांसिन गोनांथि दं ।
It is opinion of Mac Luhan that instead of information and knowledge communication medium has more importance , means instead of message , media is more important .