Martin Lindstrom
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Martin Lindstrom


[[Artikel]]
Martin Lindstrom adalah seorang penulis asal Denmark dan salah satu tokoh paling berpengaruh di dunia versi majalah Time. Buku-buku Lindstrom meliputi Buyology - Truth and Lies About Why We Buy dan Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Buku pertamanya ditujukan kepada kaum konsumen dan dibuat berdasarkan penelitian pemasaran mulut-ke-mulut senilai $3 juta. Penelitian tersebut bertujuan mempelajari dampak pengaruh sosial terhadap keputusan beli konsumen. Buku itu sendiri terinspirasi oleh film The Joneses tahun 2009.

Lindstrom adalah kolumnis di majalah Fast Company, TIME Magazine dan Harvard Business Review. Ia juga rajin berkontribusi untuk program Today di NBC. Lindstrom telah menulis enam buku tentang merek dan perilaku konsumen. Ia adalah mitra pendiri dan Ketua Dewan Buyology Inc. dan Direktur Brand Sense Agency. PPada tahun 2011, Lindstrom tampil di film dokumenter The Greatest Movie Ever Sold karya Morgan Spurlock dan America’s Next Top Model.

Buyology 

Di buku Buyology: Truth and Lies About Why We Buy, Lindstrom menganalisis hal-analyzes what makes people buy in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.

Buku 

 Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, division of Random House).
 Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House).
 BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound (Free Press, division of Simon & Schuster).
 BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (Kogan Page).
 Clicks, Bricks & Brands (Kogan Page).
 Brand Building On The Internet (Kogan Page).

Lihat pula 

 Buyology: Truth and Lies About Why We Buy
 Pemasaran pengalaman

Referensi 

Penulis Amerika Serikat
Penulis bisnis Amerika Serikat