
cross media marketing

cross-media marketing anedi cross-promotion yokka oka roopam, dheenilo prachara samsthalu saampradaaya prakatanala paddhatulanu adhigaminchadaaniki kattubadi untaayi mariyu vaaru andinche utpattulaku adanapu vignaptulanu chaerchaalani nirnayinchukuntaayi. eee-mails, lekhalu, web paejeelu, soshal media ledhaa itara niyamaka muulaala vanti edainaa maas media dwara eee vishayanni teliyajeyavacchu. eee paddhati prachuranakartalaku chaalaa vijayavantamavutundi endukante marketing anedi oke prakatanadaaru nundi prakatana yokka labhanni penchutundi. antekakunda, eee vyuuham prakatanadaaru mariyu prachuranakarta madhya manchi sambandhaanni srushtistundi, idhi laabhaalanu kooda penchutundi.
oka nirdishta prajectlo cross media vyuuhaalanu samarthavantamgaa ekikrutam cheyadaaniki modati dasallo okati, viniyogadaarula praadhaanyatalanu anchanaa veyadam mariyu pariseelinchadamh
charitra.
beatles yokka "eah haard days nait" adhe paerutoe number vann single mariyu number vann soundtrack album vidudala dwara prakatinchabadindi. 1977loe "satterday nait feavour" chitram mariyu daani sambandhita soundtrack vidudalatoe cross media marketing kooda jarigindi. bii gees raasina "hou deep eej yuvar love" anae singilnu modata yavonne elliman oka sambandham laeni album kosam record cheyaalani uddesinchabadindi, ayithe bii gees daanini record cheyaalani mariyu chitraanni prothsahinche prayatnamlo vidudala cheyaalani arso recordulu nirnayinchaayi. eee chitram vidudala vidudala vidudala chesina single matrame kakunda mottam soundtraaknu prothsahinchindi.
iteevali udaaharanalalo sangeeta kalakarudi kachereelanu prothsahinche companylu unnaayi, taruvaata samstha kosam vaanijya prakatanalo upayoginchina kalakarudi paatalalo okati undhi.
"cross media marketing yokka "aadesaalu".
cross media marketing kaaryakramaalanu pracharam cheyadam kashtam. fraanslo bigg brother rendava seasonlo palgonna damian marchie, cross-media marketing vijayam kosam anusarinchaalsina enimidi aagnalanu roopondinchaaruh
nija-samaya vyaktigateekarana mariyu chararashi dayta printing.
real-time personalisation (artipi) anedi cross media marketingnu chuudataaniki oka vinootna maargam. prati webpageni evaru sandarsistaaro chudagala saamarthyam artipiki undhi. adanamgaa, sambhaavya customer chuse websitenu chuse saamarthyam companylaku unte, appudu company customer chuustunnadaanni twaragaa vyaktigateekarinchavachchu mariyu oka nirdishta utpattiki vignapti cheyavachu. nija samayamlo vyaktigateekarana shodhana tarvaata, prati sambhaavya customercu saripoyela oka vyapara pranaalika roopondinchabadutundi. sambhaavya konugoludaaru oka company prakatnanu chustunnappudu, saadhaaranamgaa pop up prakatana kanipistundi. oka viniyogadaarudu angeekarinche prati utpatti, aidu nundi edu link cheyabadina prakatana paejeelu papap avtayi. artipi eee angeekaara retlanu sangrahistundi, prakatanala samsthanu gurtistundi mariyu vyapara pranaalikaloo tadupari dasaku avasaramaina samacharanni andistundi.
variable dayta printing (vii. dii. pii) marketing company mariyu vaari viniyogadaarula madhya communicationnu nirantaram aadhuneekaristundi mariyu meruguparustundi. adanamgaa, oka pracharam vyaktigateekarinchi, nirdishta prekshakulaku nirdesinchabadite, appudu ekkuva mandhi viniyogadaarulu saadhaaranamgaa utpattini konugolu chestaaru. anduvalla, vidipi sambhaavya viniyogadaarula chakranni srushtistundi, idhi laabhadaayakata, brand avagahana mariyu bottom-line ammakalaku daariteestundi. marketing prakriyalanu meruguparachadaaniki eee amsaalannii avasaram.
anukuuleekarinchina aafarlu.
mail kosam, companylu tama customer vislaeshanha nundi sekarinchina samacharanni vyaktulaku vyaktigateekarinchina lekhalu ledhaa raboye aafarlanu andinchadaaniki upayogistaayi. internetlo, anukuuleekarana viniyogadaarulaku pratyeka sandeshaalanu access cheyadaaniki anumatistundi. adanamgaa, prati nirdishta viniyogadaarula samuuhamtoe matladatam dwara mariyu vaaritho oke vidhamgaa vyavaharinchadam kante vyaktigata shraddha ivvadam dwara marketing prakriyaku vii. dii. pii. sahaayapadutundi. amazon vanti pedda online retailarlalo eee viniyogadaaru mariyu company prakriya chaalaa saadhaaranam.com. lakshya prekshakulaku entha ekkuva vyaktigateekarinchina pratipaadana unte, vaaru sanukoolamgaa spandinche avakaasam antha ekkuvagaa untundi.
aafarnu vyaktigateekarinchadaaniki balopetam cheyadaaniki parisoedhinchagala konni daytah
samasyalu.
cross-media marketinglo pradhana samasyalalo okati srujanaatmaka abhivruddhi sthaayi. oka brundam televisionlo panichestunnappudu, maroka brundam print creative roopakalpanalo nimagnamainappudu, marokati radeo prakatanalanu abhivruddhi chestunnappudu, marokati internet prograamnu kalisi unchutunnappudu oka samuuham vaari srujanaatmakatanu samishtiga upayoginchukovadam mariyu itara pani praantaalatoo communicate cheyadam chaalaa kashtam. sandesha amsaalanu vrayadam antha kashtam kaanappatikee, project yokka prati saakha vaari panini neraverchadamtho, puurtigaa paraspara aadhaarapadina pracharanni srushtinchadam, srujanaatmaka brundaalu vibhajinchabadinappudu chaalaa asadhyam. anduvalla, oka vidhamaina aikyatanu saadhinchadaaniki, jatlu prati saakhatoe communicate chesi, corporate cheyali.

