
sthiramaina rashtra sthalaakruthi

neuroimaginglo, sthiramaina sthithi sthalaakruthi (sst) anedi maanava medadu karyakalapalanu gamaninchadaaniki mariyu kolavadaniki oka paddati, dheenini 1990loe richard sylberstein mariyu sahodyogulu modatisaarigaa varninchaaru. sst pradhanamgaa cognitive neurosines parisoedhana paddatigaa upayoginchabadutundagaa, idhi brand communication, media parisoedhana mariyu vinodam vanti rangaalalo neuromarketing mariyu viniyogadaarula neurosines rangamlo vaanijya anuvartanaanni kooda kanugondi.
oka saadhaarana sst adhyayanamlo, paalgonevaaru audeo vijuval materialnu veekshinchetappudu mariyu/ledhaa manasika panini chesetappudu medadu vidyut karyakalapalu (electroencephalogram ledhaa eeji) record cheyabadataayi. ekakaalamlo, drushya paridhiloo masaka sinusoidal vijuval flicker pradarsinchabadutundi. sinusoidal flicker sthiramaina sthithi vijuval evocade potential (sswep) anie piluvabade dolana medadu vidyut pratispandananu velikiteestundi. recording sait sameepamlo medadu karyakalapalalo pani sambandhita maarpulu aaa sait vadda unna sswep kolatala nundi nirnayinchabadataayi. sst paddati yokka atyanta mukhyamaina lakshanaalalo okati, uddeepana mariyu sswep pratispandana madhya alasyam (jaapyam) loe vyatyaasaalanu koliche saamarthyam. idhi medadu karyakalapala yokka marinta saadhaarana eejee amplitude suuchikalaku viruddhamgaa naadii prakriya vegam aadhaaramgaa medadu paniteeruku oka pratyaekamaina vindoonu andistundi.
sst paddati yokka moodu nirdishta lakshanaalu cognitive neurosines parisoedhanatoe paatu neurosines aadhaarita communication parisoedhanaloo upayogakaramaina saanketikatagaa chestaayi.
1. adhika taatkaalika spashtatah sst paddati sudeergha kaalamlo medadu karyakalapalalo vegavantamaina maarpulanu nirantaram track cheyagaladu. abhignaa panitho sambandham unna medadu paniteerulo aneka maarpulu oka sekanu kante takkuva samayamlo sambhavinchavachhu kabatti idhi oka mukhyamaina lakshanam.
2. adhika signal-tuu-sabdam nishpatti mariyu jokyam mariyu 'sabdam' kuu nirodhakata. sst paddati thala kadalikalu, kandaraala ottidi, merupulu mariyu kanti kadalikalu vanti vishayaala kaaranamgaa adhika sthaayi sabdam ledhaa jokyanni thattukogaladu. idhi kanti, thala mariyu shareera kadalikalu jarige abhignaa adhyayanalaku baga saripotundi.
3. adhika signal-tuu-nais nishpatti antey, taginanta signal-tuu-nais nishpatti sthaayilanu saadhinchadaaniki prati vyakti nundi namodu cheyabadina sagatu bahula trials avasaram unna eevent-sambandhita sambhaavyata (erp) ledhaa eevent sambandhita fmri adhyayanaalalo edurkone saadhaarana paristhitiki viruddhamgaa prati vyaktiki oke trial aadhaaramgaa detatho panicheyadam saadhyamavutundi.
pradhana namuunaa.
sst paddatini vartimpajeyadamlo audeo vijuval material ekakaalamlo paridheeya, praadesikamgaa vistarinchina vijuval flicker thoo pradarsinchabadutundi mariyu uddeepana pounahpunyam vadda sswep yokka vyaapti mariyu dasanu velikiteese forier paddhatulu upayoginchabadataayi. uddeepana pounahpunyam alfa pounahpunya paridhiloo (8 heartz-13 heartz) unnappudu, sswepnu osipital praantam nundi mariyu frontal mariyu prefrontal cartex mariyu temporal mariyu parial cartex vanti itara 'naan-vijuval' praantaala nundi kooda namodu cheyavachu.
chaalaa sst adhyayanalu sswepnu velikiteese eguva alfa frequency paridhiloo (10 heartz-13 heartz) ledhaa gaama frequency paridhiloo (30 heartz-100 heartz) drushya uddeepananu upayogistaayi. abhignaa pani ledhaa television prakatana vanti itara vishayaalatoe samanamga unde sswep vyaapti mariyu dasalo maarpulu abhignaa panitho anubandhinchabadina praantiiya medadu karyakalapalalo marpuluga ardham chesukobadatayi. sswep vyaapti maarpulu eguva alfa eeji vyaapti maarpula maadirigaane ardham chesukobadatayi, ayithe sswep dasalo maarpulu sswep jaapyamlo marpuluga vyakteekarinchabadataayi. esswep jaapyam taggimpu anedi saareerakamgaa esswepnu utpatti chese naadii networklalo perigina synaptic excitationga ardham chesukobadutundi, idhi praantiiya medadu karyakalapalanu suuchistumdi mariyu dheeniki viruddhamgaa untundi.
shaastreeya mariyu biomedical anuvartanaalu.
drushya nigha, pani ghnaapakasakti, deerghakaalika ghnaapakasakti, bhavodvega prakriyalatho paatu schizophrenia mariyu attension deficit hyperactivity desorder vanti chedirina medadu vidhulatho sambandham unna saadhaarana medadu paniteerunu pariseelinchadaaniki sst paddati upayoginchabadindi.
vaanijya anuvartanaalu.
viniyogadaarula naadii shaastram, neuromarketing, media mariyu vinoda parisoedhana vanti rangaalalo sst paddati vaanijyaparamgaa vartimpajeyabadindi. eee application praantamloo vistruta shreni communication mediatho anubandhinchabadina medadu karyakalapalalo rendava maarpulanu kolavadaniki sst upayoginchabadutundi. aneka talapaagaa pradaesaalaloo medadu karyakalapalanu kolavadam dwara deerghakaalika ghnaapakasakti encoding, nischitaartham (vyaktigata auchityam yokka bhaavam), preranaatmaka viluva (vishayam veekshakudini aakarshistundaa ledhaa tippikodutundaa), alaage bhavodvega teevrata (prerana) mariyu drushya shraddhatho sahaa aneka sambandhita manasika paaraamitulalo rendava nundi rendava maarpulanu anchanaa veyadam saadhyamavutundi. prakatanala prabhaavaaniki pradhana sst suuchika prakatanaloni mukhya sandesam ledhaa brand yokka deerghakaalika memory encoding sthaayi anie parisoedhana suuchistumdi.
twitter ink platfam yokka saktini anveshinchadaaniki mariyu pareekshinchadaaniki sst saanketikatanu upayoginchindi.

