kaaru namuunaa

tayaareedaaru yokka shreni ledhaa kaarla shreni sandarbhamlo kaaru yokka namuunaa daani roopakalpana. vividha namuunaalu saanketikata, bhagalu, aadharalu mariyu/ledhaa shaili mariyu roopaanni batti vaeru cheyabadataayi.
kaarlanu namoonalugaa vargeekarinchadaaniki upayoginche paddhatulu tayaareedaarula madhya gananeeyamgaa bhinnamgaa untaayi. tarachugaa, market demandnu batti aneka vibhina shareera vaividhyaalu andinchabadataayi; mariyu vaati 'utpatti jeevitakaalam' puurti chesinappudu, taginanta vijayavantamaina namuunaalanu saadhaaranamgaa aaa namuunaa yokka kotta 'taram' anusaristundi.
oka namuunaa paeru (shreni ledhaa shreni) daadaapu ellappuduu trademark cheyabadutundi, tadwara pootii tayaareedaarulu kooda daanini upayoginchaleru (yajamani anumatinchakapothe, angeekarinchina licenses rusumu kosam).
oka pramukha namuunaa gananeeyamgaa viluvaina brand paerunu kaligi untundi, mariyu tayaareedaarulu tarachugaa keelaka namuunaa lakshanaalu, alaage lakshya viphani mariyu aasinchina ledhaa kaavalasina konugoludaaru yokka janabha paramgaa paerunu kaligi unna namuunaala brand imagenu pempondinchadamlo mariyu nirvahinchadamlo chaalaa jaagratta vahistaaru.
saadhaarana lakshanaalu.
parikaraalu, upholstery mariyu bahya trim saadhaaranamgaa trim sthaayi dwara nirnayinchabadataayi, kaaru modal tarachugaa platform (andubaatulo unna enginelu, drivetrinelu mariyu chatram empikalanu nirnayistundi), shareera sailulu mariyu soundarya theemnu nirvachistundi.
konni namuunaalu oke shareera sailini kaligi untaayi (udhaa.zii. hyunday ii20 hatchback), itara namuunaalu aneka shareera sailulalo utpatti cheyabadataayi (udhaa.zii. aadi eah3, idhi hatchback, sedon mariyu convertible boddy sailulalo utpatti cheyabadindi). konni sandarbhaallo, oka tayaareedaaru shareera sailini oka pratyeka namoonaga vikrayinchaaru, veetilo varusaga voxwagen golph mariyu bmdablue 3 syries platformlapy aadhaarapadina voxwagon jetta mariyu bmdablue 4 syries vantivi unnaayi.
konni namuunaalu injin (ledhaa electric/hybrid powertrain) empikanu matrame kaligi undagaa, itara namuunaalu bahula powertrainlanu kaligi unnaayi.
uttara americalo, oka namuunaanu name plate anie kooda pilustaaru. chevrolet suburban anedi 1934 naati nirantara utpattilo atyanta puraatanamaina automobile nameplate, mariyu chrysler newyorker maroka deerghakaala uttara america kaaru nameplate. ayithe, "name plate" anae padaanni konnisaarlu oka nirdishta namuunaa kakunda mottam brandnu vivarinchadaaniki kooda upayogistaaru.
desham-nirdishta namuunaa paerlu.
oke kaaru namuunaanu vaahana tayaareedaaru vividha deshaalalo ververu namuunaala paerlatoe vikrayinchavacchu. udaaharanalalo mitsubishi pajero/montero, majda mx-5/miata, voxwagen golph/kundelu mariyu ford everest/prayatnam unnaayi.
modal samvatsaraalu.
modal iyar (mye) anedi aneka samvatsaraalugaa utpatti cheyabadina mariyu marchabadina kaaru yokka versionnu soochinche oka paddhati.
trim sthaayi.
oka namuunaa kosam anni vaahanaalaku amarchina praamaanika parikaraalaku minchi, adanapu lakshanaalu (upholstery, antargata parikaraalu, bhadrata lakshanaalu mariyu bahya aerodynamic/styling naveekaranalu vantivi) tarachugaa vahanam yokka trim sthaayi dwara nirnayinchabadataayi.
chaalaa mandhi tayaareedaarulu vyaktigata empikalanu (mishrama chakralu vantivi) ledhaa bundle empikala 'packagelu' (laine nishkramana heccharika vyavastha, gharshana nivarana vyavastha mariyu adanapu airbaglatho kuudina "bhadrata packagy" vantivi) konugolu cheyadam dwara vaahanaaniki adanapu parikaraalanu jodinchadaaniki kooda anumatistaaru.

