
jeevasaastram mariyu viniyogadaarula pravartana

viniyogadaarula pravartana anedi oka utpatti ledhaa seva konugolu chuttoo unna preranala adhyayanam. prajalu eppudu, enduku, ekkada, elaa konugolu chestaro vislaeshimchae prayatnaalalo idhi manastatvasaastram, saamaajika shaastram mariyu aardhika shaastra rangamtho mudipadi undhi. ayithe, takkuva saahityam viniyoga pravartana mariyu maanava jeevasaastram yokka praathamika amsaala madhya sambandhaanni pariganinchindi. lingam mariyu vayassu vanti jeevasambandhamaina-aadhaarita janabha dwara vibhajana ippatike prajaadarana pondindi mariyu marketinglo vistrutamgaa undhi. marinta ghnaanam mariyu parisoedhana telisinanduna, viniyogadaarula jeevasaastram aadhaaramgaa lakshyamgaa chesukovadam anedi perugutunna aasakti mariyu vikrayadaarulaku upayogapadutundi.
pravartana yokka amsaalanu prabhaavitam cheyadaaniki medadu niyantrinche kanaalatoe "maanava yantraalu" tayaaravutunnanduna, viniyogadaarula pravartanapai mariyu konugolu nirnayaalu elaa teesukovalo jeevasaastram yokka kontha prabhavam undaali. prakruti verses poeshanha anae charcha eee konugolu nirnayaalanu jeevasaastram enthagaa prabhaavitam chestundanedaniki pradhaanamainadi, endukante paryaavaranam mariyu jeeva kaarakaala dwara entha vivarinchavachho idhi vaadistundi. marketingku uddeepana pratispandananu kolavadamlo vikrayadaarulaku neuromarketing aasakti kaligistundi.
lasson mariyu wooliscraft (2004) maanava swabhaavam mariyu marketing bhavana madhya sambandhaanni geesaaru, spashtamgaa jeevasaastram kaadu, ikkada vaaru maanavajaatipai hobbs mariyu ruso yokka viruddhamaina abhipraayaalanu pariganinchaaru. hobbs maanavudiki swayam seva chese swabhaavam undani nammadu, ayithe ruso manishi swabhaavam patla marinta kshamaapana ichhevaadu, vaaru goppavaru mariyu gouravapradamainavaaru anie suuchimchaadu. marpidi siddhaantaaniki oka aadharaanni andinchina eee swaarthapuuritha swabhaavaanni niyantrinchadaaniki paalaka madhyavarti avasaranni hobbs chuusaaru, alaage nirvahana saahityaaniki sambandhinchina mcgregor yokka x mariyu y siddhaantaaniki kooda anusandhanam undhi. aata siddhaantaaniki sambandhinchina sahakaram mariyu pootiini manishi yokka uddeshyaala vivaranagaa ayana pariganinchaaru mariyu marketing chaanellalo adhikaranni upayoginchadaanni ardham chesukovadaniki upayoginchavacchu. pinker thana pustakam dhi blanck slate loe pempakam charcha dwara prakruti charcha enduku anachiveyabadindo vivarinchaadu.
prakruti mariyu viniyogadaarula pravartana.
janyuvulu.
kanaalu anni jeevulaku building blocks. eee kanaalalo DNA coils untaayi, kanaalu elaa abhivruddhi chendutaayi mariyu panicheestaayi anedaaniki janyu samacharam suuchistumdi. DNA yokka oka chinna vibhagam anedi proteinla tayaareeki mariyu punarutpattilo santaanaaniki lakshanaalanu pampadaaniki sankethaalu ichhe janyuvu. oka janyuvu yokka pradhana lakshyam pootiidaarulaku sambandhinchi daani vaataavaranamloo punarutpatti cheyadam mariyu vruddhi chendadam. naera parisoedhana, rugmatalu mariyu perugutunna pratibha anchanaa mariyu vrutti nirnayam teesukovadamlo aacharanaatmaka chikkulu janyuvulu mariyu jeevasaastramtho vaati anubandhaanni pariganinchaayi, ayithe jeevasaastram mariyu marketing aalochana anedi perugutunna ghnaanam. neuromarketing anedi marketing uddeepanalaku viniyogadaarula pratispandanalanu adhyayanam chese kotta drugvishayam.
pravartananu prabhaavitam chese jeevasaastram.
janyu-kendrikruta drukpatham.
maanavulu janyuvulatho tayaaru cheyabadina yantraalu, mariyu prajalu chese pratidaanikii janyuvulu aadharam anie richard dockins "swaarthapuuritha janyuvu" (1976) loe vivarinchaaru. sahaja empika, parinaamam mariyu anni pravartanalanu pootii janyuvula manugada varaku gurtinchaalani janyu-kendrikruta drukpatham vivaristundi, idhi darwin siddhaantam yokka podigimpugaa potipade vyaktula manugada. janyuvula nundi vachhe vyaktula pradhana lakshyam, punarutpatti cheyadam mariyu vruddhi chendadam, ikkada abhivruddhi chendadamlo rakshana, pootiini jayinchadam mariyu bhavishyat vruddhi untaayi. anduvalla, prajalu chese pratidee pootii kante vaari vaataavaranamloo abhivruddhi chendadaaniki sambandhinchinadi, aaharam, neeru mariyu vecchadanam vanti praathamika saareeraka avasaralanu konugolu chesetappudu prajalu tama vaataavaranamloo manugada yokka roopamgaa tine vidhaanamtho sahaa. prajalu itarulakanna abhivruddhi chendadaaniki kooda tintaaru, udaaharanaku vilaasavantamaina kaaru dabbu mariyu adhika saamaajika hodaanu soochinche spashtamaina viniyogamlo mariyu alankarana yokka anuvartanam vyaktini mariyu vaari janyuvulanu marinta aakarshanheeyamgaa mariyu santaanaaniki badilee cheyadaaniki arhamainadigaa chestundi.
kaneesam konni pravartanalu janyuvulachae prabhaavitamai undaali endukante pravartana medadulooni anuvulu mariyu neuronla paraspara charyapai aadharapadi untundi. eee paraspara charyalu janyuvula phalitamgaa untaayi, ayithe pravartanapai prabhavam dheeni kante chaalaa munduku velladu. dockins janyuvulanu computer thoo poolchaaru. kanaalanu nirminchadaaniki, kanaalanu abhivruddhi cheyadaaniki mariyu vaatini kalisi panicheyadaaniki avi mundugaane programme cheyabaddaayi. computer laaga, hardware raatitoe amarchabadi untundi, conny software vaari paryaavaranam maadirigaane avi panichese vidhananni maarchagaladu. janyuvulu naadii vyavasthagaa pravartananu parokshamgaa prabhaavitam chestaayi mariyu lavadevi nirnayamlo medadu madhyavartigaa untundi endukante idhi anni janyu suuchanalanu oke nirnayam, kadalika ledhaa pravartanagaa kaaranamayyelaa mariyu proses chestundi. neuronlu anusandhaaninche vidhanam paryaavaranam, abhyasam mariyu anubhavampai aadharapadi untundi. idhi prakruti pempakam charcha yokka pempakam vaipuni parichayam chestundi.
jeevasaastraanni prabhaavitam chese pravartana.
epigenetics.
epigeneticsnu 'kotta janyusaastram' anie mariyu vikrayadaarulaku mukhyamaina drugvishayamgaa suuchistaaru, endukante idhi paryaavaranam janyuvulanu elaa prabhaavitam cheyagalado mariyu anduvalla pravartananu adhyayanam chestundi. meosis siddhaantam emitante, tallidandrula janyuvula khachitamaina pratiruupaalu vaari santaanaaniki badilee cheyabadataayi, paryaavaranam nundi etuvanti vaividhyam prabhavam undadu. ayithe janyuvulu janyuvunu chutte proteinnu kaligi untaayi, idhi janyu vyakteekarananu prabhaavitam chestundi mariyu anduvalla paryaavaranaaniki samalakshanaalanu prabhaavitam chestundi. prajalu ippudu elaa pravartistaaru mariyu tinestaaru anedi vaari epigenomnu, tatphalitamgaa vaari santaanam yokka janyuvunu prabhaavitam chestundi. idhi darwinku mundu lamarc siddhaantaaniki maddatu istundi, athanu pravartana mariyu anubhavamtho maarutunna janyuvula siddhaantaanni modatlo pratipaadinchaadu. accland vishwavidyaalayam nundi vacchina oka adhyayanam garbhinii streelanu aahara niyantranaku vyatiraekamgaa heccharinchindi, endukante vaari bidda oobakaayam vanti aahara rugmatalanu pondhe avakaasam ekkuvagaa undhi, anduvalla prajalu aaharaanni tine vidhanam.
poeshanha mariyu viniyogadaarula pravartana.
charcha yokka maroka vaipu emitante, paryaavaranam vaikharulu, abhyasam, anubhooti, aalochana mariyu pravartananu roopondinchagaladu. 
vaikharulu.
vidya patla vaikharilo vibhedaalu unna vyaktulu bahusha trutheeya vidya yokka prayojanam gurinchi, taragatiki vellaalsina avasaram gurinchi vibhina bhavalu mariyu ketayinpulalo prayatnaaniki sambandhinchi vividha sthaayila nibaddhata gurinchi vibhina nammakalanu kaligi untaaru.
vaikhari nirmaanam anedi hetubaddhamaina vidhananni teesukune vaastavaalapai aadharapadi undavacchu, labhanashtalanu anchanaa veyavachu. ayithe, chaalaa saarlu, prajalu vividha abhyasa vidhaanaala dwara vaari tallidandrulu, snehitulu mariyu chuttupakkala samskruti nundi vaari vaikharini pondutaaru. dheeniki idhi kontha kalathapette udaaharana. vaikharulapai sahacharula prabhavam gurinchi vikrayadaarulaku chaalaa kaalamgaa telusu mariyu idhi samajikamga aadhaaritamaina mariyu anubhavagnulaina upa samskrutulaku pratyekinchi mukhyamaina bhavana. paalgonevaaru aneka maargaala dwara communicate chestaaru mariyu bhougolika sthaanaala madhya kadulutaaru. upasamskruti yokka oka udaaharana saralamaina anchu mariyu anduvalla vaati viniyogam upa samuuham yokka samajikamga nirminchina vaikharula dwara prabhaavitamavutundi.
vaikharini entha sulabhamgaa maarchavachho vistarana sambhaavyata namuunaa nirnayistundi. sandesam paridheeya maargam gundaa velthe, sandesam elaa ledhaa evaru ledhaa yea parisaraallo pradarsinchabadutundo prajalu prabhaavitam ayye avakaasam chaalaa ekkuva. anduvalla, justine beaber vanti pramukhula maddatudaarulanu kriyasilamga upayoginche prakatanalu, sandesam taruvaati maargam gundaa velutunnatlayite, charma samrakshana patla oka vyakti vaikharipai pedda prabhavanni chuupavachchu.
neerchukoevadam.
alavaatu anedi vividha jaatulalo panchukoobadutundi mariyu idhi neerchukoevadaaniki saralamaina roopam. ikkada oka vyakti yokka uddeepanaku pratispandana adhi telisinappudu balaheenapadutundi. udaaharanaku, nyoojilaandlo madyapaanam dwara vahanalu nadipe prakatanalatho, oka dasaabdam kritam prajalu kaarlu okadaanikokati dheekonadaanni bhayapette vyuuhamgaa chuusaaru. eee prakatanala content entha ekkuva mandhi vaariki bahirgatam avtaro antha takkuva digbhraantikaramgaa maarindi. prajalu ippudu vaari patla enthagaa sunnitatvam lekunda poyaaru antey haasya vidhananni avalambinchaalsi untundi mariyu taja udaaharana 'legend' prakatana.
shaastreeya conditioning vaastava prapancha karyalaya nepadhyamlo pradarsinchabadutundi.
bii. eff. operant conditioning siddhaantakarta ayina skinner, paavuraaniki rendu padaala madhya thedaanu elaa neerpinchaaloo mariyu edhi pradarsinchabadutundo batti tagina vidhamgaa elaa pravartistundo choopistundi. idhi prati pratispandananu aaharam yokka pratiphalamtho neerchukundi, anduvalla daani pravartana daani paryaavaranaanni niyantrinchadam dwara roopondinchabadutondi. viniyogadaarula pravartana sandarbhamlo eee paristhitiki oka udaaharana viniyogadaarula prothsaahaka pathakaanni upayoginche cinema. oka vyakti mangalavaaram naadu oka snehitudini mariyu uchita papkarnu "prati okkaroo" ticket konugoluto teesukuvaste, aaa vyaktiki uchita chalanachitram kosam arhata ichhe kaardu icchina viniyogadaarudu, bahusha vaaru lekapothe vaaru chalanachitraaniki velle avakaasam ekkuvagaa untundi.
aakruti anedi oka abhyasa saanketikata mariyu edainaa kotta utpattini prarambha konugolulo sahayapade vikrayadaarulaku atyanta upayogakaramaina bhaavanalalo okati.
anubhooti.
anubhavavettalu anni ghnaanaalu indriyaala nundi vachayani vaadistaaru, conny indriyaalu sameepa prapanchaaniki matrame sambandhinchinavi ayithe, prajalaku dhoora prapanchaanni elaa telustundi? idhi neerchukoevadam dwara anie, grahana prapanchaanni roopondinchadamlo mundastu anubhavam keelaka paatra pooshistundani vaaru vaadistaaru. anubandham anedi oka mukhyamaina pani, idhi ikkada oka indriya anubhavanni marokadaanito anusandhaninchadaanni suuchistumdi.
aalochistaaru.
saadhaarana ghnaapakasaktini penchadamlo kooda anubandham sambandhitamainadi. chaalaa mandhi kottavaaru phil callins yokka 'inn dhi air tunite' patanu mariyu cadbury chocolate prakatanatho drum setlo vaayinche gorillaanu anubandhistaaru.
bhasha.
saadhaarana paristhitulalo, pillalandarilo bhasha oke vidhamgaa abhivruddhi chendutunnatlu anipistundi, conny pillalu puurtigaa bhinnamaina vaataavaranamloo periginappudu vaari bhasha gananeeyamgaa bhinnamgaa untundi. adavi pillalatho sahaa aneka udaaharanalu bhasha abhyaasaaniki prarambha vaataavaranamlooni konni amsaalu avasaramani chuupistunnaayi. amala, kamala, jeaney bhasha neerchukoevadamloo eppuduu puurtigaa purogati saadhinchalekapoyaaru. eee udaaharanalu teevramainavi ayinappatikee, viniyogadaarula bhasha vaari paryaavaranam dwara prabhaavitamavutundani avi chuuputaayi. bhougolika sarihaddula vembadi marketing kaaryakalaapaalaku idhi pratyaekamgaa vartistundi.
pravartana.
paryaavaranam abhivruddhipai teevra prabhavam chooputundi. romanian anaathala pravartanalo spashtamgaa kanipinche vidhamgaa sisuvulu mariyu pillalalo saamaajika laemi naatakeeya pravartanaa lopalaku daariteestundi. viniyogadaarula pravartana sandarbhamlo, oka vyakti marokari charyalanu gamaninchadam dwara mariyu aaa pravartana yokka parinaamaalanu chudatam dwara pravartananu marchadam, kotta pratispandanalanu abhivruddhi cheyadaaniki mariyu avaanchaneeya pravartanalanu nirodhinchadaaniki upayoginche paroksha abhyasam. modatidi utpatti upayogaalalo viniyogadaarulaku avagahana kalpinchadam dwara jarugutundi.ii. utpatti pradarsanala dwara mariyu sandesam i paie drushtini penchadam dwara.ii. pramukhula aamodam dwara.
prakruti verses poeshanha.
mott ridley pempakam dwara prakrutilo suuchistumdi (2003) maanava jaatula vaividhyam janyu sankethamlo kathinamaina vairdu kaadu, paryaavaranaalu keelakam. prakruti pempakam yokka vyayamtho kaadu, ledhaa prakruti yokka vyayamtho pempakam kaadu, rendintikee sthalam undhi; avi kalisi panicheestaayi.
janyuvulu yantramlo unna cogs, aakaasamlo unna devatalu kaadu. avi jeevitaantam aann mariyu off cheyabadataayi, bahya mariyu antargata sanghatanala dwara, vaari pani paryaavaranam nundi samacharanni grahinchadam, kaneesam gatam nundi prasaram cheyadaaniki. janyuvulu samacharanni teesukuvelladam kante ekkuva chestaayi; avi anubhavaniki pratispandistaayi. susanne minka kotulalo siddhamaina abhyasam gurinchi thana aalochanatho eee bhavananu chaalaa baga vivarinchindi, ikkada janyuvula siddhata konni uddeepanalaku bhaya pratispandanalanu pondadaanni ekkuvagaa prabhaavitam chesindani aame kanugondi. prayogasaalalo penchina kothulu, paroksha anubhavam dwara, paamu patla bhayamtho pratispandananu sulabhamgaa pondagaligaayi, conny puvvu kaadu. prakruti sahajatvaanni andistundi, mariyu pempakam yokka amsaalu sahajatvam vyakteekarinchabadindaa ledhaa anae daanipai aadharapadi untaayi.
oka vyakti nirdishta vaataavaranaalatoe entha varaku nimagnam avtundo ledhaa sankarshana chendagalado nirnayinchadaaniki janyuvulu vyaktulanu mundastugaa suuchistaayi. athletic' janyuvulu kaligi undatam valla okaru kreedanu abhyasinchaalanukuntaarani, 'medho' janyuvulu kaligi undatam valla medho karyakalapalanu vetakela chestundani ridley udaaharanagaa chuupaaru. "janyuvulu pempakaaniki karakalu mariyu optitude kante akalini ekkuvagaa prabhaavitam chese avakaasam undhi". janyuvulu vyaktini telivaina vyaktigaa cheyavu, avi neerchukoevadaanni aasvaadinche avakaasam ekkuvagaa kaligistaayi. vaaru tama akalini santruptipariche paryaavarana prabhavalanu vetakadaaniki vyaktulanu prothsahistaaru. "paryaavaranam chinna janyu vyatyaasaala gunakamgaa panichestundi, athletic pillalanu vaariki bahumati ichhe kreedala vaipu nettivestundi mariyu prakaasavantamaina pillalanu vaariki bahumati ichhe pustakaala vaipu nettivestundi".
oka vyakti konni vyaadhulu ledhaa rugmatalanu abhivruddhi chestunnada anedi kooda kontavaraku, prakruti mariyu poeshanha aadhaaramgaa sthaapinchabadutundi. janyuvulu tarachugaa vyaktulanu konni rugmatalu ledhaa vyaadhulaku gurichestaayi, ayithe paryaavarana karakalu prarambhanni prerepistaayi. diabetes yokka grahanaseelata anedi dnalo vaarasatvamgaa vacchina vyatyaasaala dwara nirnayinchabadutundi, ayithe aaharam, baruvu, vayassu mariyu saareeraka shrama vanti paryaavarana karakalu vyaadhi praarambhaaniki kaaranamavutunnaayi. janyuvulu bahirgatamayye vaataavaranamtho paatu, janyu alankarana, vaaru chese aahara empikalaku sambandhinchi viniyogadaarula pravartananu prabhaavitam chestondi. maadakadravyaala durviniyogaaniki vyasanam anedi janyuvula dwara paakshikamgaa nirnayinchabadutundi, ivi vyaktulaku vyasanaparudaina vyaktitvaalanu kaligi undataaniki avakaasam kalpistaayi; ayithe vyasanam abhivruddhi chendutunna uddeepanalu paryaavaranampai aadharapadi untaayi. vyasanam anedi nirantaram mariyu nirbandhamainadi, mariyu viniyogadaarula pravartanapai gananeeyamaina prabhavanni chooputundi. udaaharanaku, maadakadravyaala durviniyogaanni anubhavinche vyaktulu, sreyassu yokka itara mukhyamaina amsaalanu kooda kharchu chesi, pradhanamgaa madyam konugolu chuttoo tama viniyogaanni aadhaarapade avakaasam undhi.
jeeva vibhajana.
jeevasaastram mariyu marketing madhya sambandham kotta drugvishayam kaadu, mukhyamgaa lingam, vayassu mariyu aarogya paristhiti yokka jeevasaastram aadhaaramgaa vibhajana dwara. konni utpattulu, udaaharanaku, prasuuti utpattulu, vaari jeevasaastram aadhaaramgaa kontamandi viniyogadaarulanu lakshyamgaa chesukuntaayi. maarutunna jeeva prakriyalu mariyu streela pravrutti aadhaaramgaa tinaalanukune garbhinii streelaku prasuuti dustulu uddeshapoorvakamgaa pracharam cheyabadataayi. viniyogadaarulu enthavaraku vibhajinchabaddaaro mariyu vaaru naitika maargamlo vibhajanalo cherchabaddaarani ledhaa minahayinchabaddarani bhaavisthe, eee roeju vidyaavaettalu mariyu vikrayadaarulaku perugutunna aasakti yokka jeeva vibajananu chestundi. janyu pareekshala vadakam kaaranamgaa jeevasaastram aadhaaramgaa viniyogadaarulapai vivaksha chuuputunna beema parisrama vanti vividha parisramalu vimarsinchabaddaayi, ikkada janyu vyaadhulu unnavaariki adhika premium undavacchu. saastravettalu mariyu vikrayadaarulu jeevasaastram gurinchi marinta telusukuni, viniyogadaarula jeeva samaachaaraaniki ekkuva praapyatanu pondadamtho, marketing paddhatulalo nimagnamainappudu naitika charchalu ekkuvagaa spashtamgaa kanipistaayi.
neuromarketing.
viniyogadaarula chaitanyam mariyu upachetanaanni vaari jeevasambandhamaina sensimotor, marketing uddeepanalaku abhignaa mariyu prabhaavavantamaina pratispandananu adhyayanam cheyadam dwara kolichenduku, neuromarketing anie pilustaaru, idhi vikrayadaarulaku vaaru elaa viniyogistaarane daanipai antardrushtini pondadaaniki aasaktini penchutundi. prajalu maraninchinappudu vaaru janyuvulu mariyu meemlanu vadilivestaarani dockins (1989) vivarinchaaru; janyuvulu janyu samacharam yokka unit, mariyu saamskrutika samacharam yokka unitlanu meams chestaayi. eee meemlanu taarumaaru cheyadaaniki vaati ghnaapakasaktini pariseelinchadam neuromarketing lakshyam.
fmri, eeji, sthiramaina sthithi sthalaakruthi (sst) mariyu magnetoencephalography (enji) skaanla dwara, vikrayadaarulu viniyogadaarulu elaa spandistaaro adhyayanam cheyagalugutaru, marketing prayatnaala dwara vaaru viniyogaanni elaa prabhaavitam cheyagalaro ardham chesukovadaniki oka adugugaa. gunaatmaka parisoedhana paddhathulatho kalipi, prajalu emi, elaa mariyu enduku tintaaru anae daanipai lothaina avagahananu idhi andistundi. ii-servies marketinglo kanti trackingnu kolavadam anedi prajalu tine vidhananni koliche parimaanaatmaka jeeva paddhatulaku maroka udaaharana. idhi kanti kadalika aadhaaramgaa mouse klikla sankhyanu record cheyadam mariyu myaplanu click cheyadam dwara viniyogadaarulu online vaataavaranamloo elaa shopping chestaro vislaeshistumdi.
prasiddha coque verses pepsi adhyayanam viniyogadaarulaku pepsi kante coca-cola kante indriya ruchi praadhaanyatanu choopinchadaaniki fmri skaanlanu upayoginchindi. ayithe, paalgonevaariki vaaru coque taagutunnaarani cheppinappudu, vaari medadu karyakalapalu kooda marai mariyu vaaru coca-cola patla tama praadhaanyatanu prakatinchaaru. vaari jeevasaastram mariyu indriya praticharyatho sambandham lekunda, prajala viniyoga pravartana mariyu praadhaanyatalu paryaavaranam, eee sandarbhamlo brandla avagahana dwara prabhaavitamavutaayani idhi choopistundi.

