
neeli samudra vyuuham

blue oshan strategy anedi 2004loe doubleu. chaan kimm mariyu renee mouborgne, insedad vadda professorlu, mariyu pustakamlo vivarinchina marketing siddhaantam paeru.
eee vyuuhaatmaka kadalikalu company, daani konugoludaarulu mariyu daani udyogulaku viluvalo oka leepuni srushtistaayani, adhe samayamlo kotta demandnu unlock chestayani mariyu pootiini asambaddhamgaa chestayani vaaru nokki chebutaaru. anveshinchani kotta market praantaalanu-"neeli mahaasamudraalanu" kramapaddhatilo srushtinchi, sangrahinchagala samstha saamarthyaanni pempondinchadaaniki vislaeshanhaatmaka chatraalu mariyu saadhanaalanu eee pustakam andistundi. eee pustakam yokka vistarinchina edition 2015loe prachurinchabadindi, ayithe "blue oshan shift" mariyu "biand distruction" anae rendu seakwellu varusaga 2017 mariyu 2023loe prachurinchabaddaayi.
pustaka layowoot mariyu bhavanalu.
eee pustakam moodu bhagaluga vibhajinchabadindih
pratipaadana.
eee pustakamlo rachayitalu tama paatakula drushtini parisramalalo vijaya gaathala paraspara sambandham mariyu asaadhaarana vijayanni srushtinchadaaniki balamaina punaadini andinche vyuuhaala suutreekarana vaipu aakarshincharu-eee vyuuhaanni "neeli samudra vyuuham" anie pilustaaru. erra samudra vyuuham" kakunda, sainika samstha nundi pondina pootiini odinche vyaapaaraaniki sampradaaya vidhanam, "neeli samudra vyuuham" aavishkaranalanu prayojanam, dhara mariyu vyaya sthaanaalatho samalekhanam cheyadaaniki prayatnistundi. eee pustakam utpatti/seva bhedam mariyu takkuva kharchu madhya sampradaaya empika yokka drugvishayaanni egataali chestundi, conny bhedam mariyu takkuva kharchulu rendoo ekakaalamlo saadhinchagalavani suuchistumdi.
rachayitalu paatakulanu "laabhadaayakamaina vruddhi yokka vislaeshanha yokka uttama vibhagam emiti?" anie adugutaaru. company? parisrama?"-laabhadaayakamaina vruddhiki yea vyuuham lekunda viluvainadi kaadu. laabhadaayakamaina vruddhini vislaeshimchadaaniki company ledhaa parisrama uttamamaina unit kaadani, vyuuhaatmaka charya "neeli mahasamudram" nuu srushtinchi, adhika paniteerunu konasaagistundani rachayitalu asalaina mariyu aacharanaatmaka aalochanalatho samarthinchaaru. eee praathamika prasnaku samadhanam ivvadaaniki, gadiyaralu, wine, cement, computerlu, automobiles, vastraalu, coffey tayaareedaarulu, vimanayana samsthalu, retailarlu mariyu circus vanti vibhina rangaalalo companyla anubhavanni eee pustakam pariseelistundi mariyu "viluva aavishkarana" gurinchi vaadananu nirmistundi. viluva aavishkarana anedi tappanisarigaa viniyogam, dhara mariyu vyaya sthaanaalatho aavishkarana yokka amarika. idhi pootii laeni market sthalaanni srushtistundi mariyu pootiini asambaddhamgaa chestundi. pustakam yokka vistarinchina sanchikalooni kotta adhyayalu viluva, labham mariyu prajalu anae moodu vyuha pratipaadanalanu elaa abhivruddhi cheyali mariyu samalekhanam cheyali, vyapara sthaayi mariyu corporate sthaayi rendintiloonuu neeli samudra vyuuhaanni elaa konasaaginchaali mariyu punaruddharinchaali, mariyu kotta market sthalaanni srushtinchadaaniki prayatnistunnappatiki samsthalanu ippatike unna market sthalamlo langaru vese erra samudra ucchulanu elaa nivaarinchaali anae samasyalatho vyavaharistaayi. taruvaati vibhagam pustakam venuka unna bhavananu vivaramgaa charchistundi.
concept.
erupu mariyu neelam mahaasamudraala roopakam market viswaanni vivaristundi.
erra mahaasamudraalu nedu unikilo unna anni parisramalaku praatinidhyam vahistunnaayi-telisina market sthalam. erra mahasamudralalo, parisrama sarihaddulu nirvachinchabaddaayi mariyu aamodinchabaddaayi, mariyu aata yokka pootii niyamaalu telisinavi. ikkada companylu utpatti ledhaa seva demandlo ekkuva vatanu pondadaaniki tama pratyarthulanu adhigaminchadaaniki prayatnistaayi. market raddiigaa maaradamtho, labhalu mariyu vruddhiki avakaasaalu taggutaayi. utpattulu vastuvulu ledhaa samuchitamgaa marutayi, mariyu gonthu pootii samudraanni raktapaatamgaa maarustundi; anduvalla, "erra mahaasamudraalu" anae padam.
dheeniki viruddhamgaa, neeli mahaasamudraalu, eee roeju unikilo laeni anni parisramalanu suuchistaayi-teliyani market sthalam, pootiitoe kalankam lekunda. neeli mahasamudralalo, demand anedi poradatam kante srushtinchabadutundi. laabhadaayakamaina mariyu vegavantamaina vruddhiki taginanta avakaasaalu unnaayi. neeli mahasamudralalo, pootii anedi sambandham laenidi endukante aata yokka niyamaalu sett cheyadaaniki vechi unnaayi. neeli mahasamudram anedi inca anveshinchani market sthalam yokka vistruta, lothaina saamarthyaanni vivarinchadaaniki oka saaruupyata.
neeli samudra vyuuhaaniki moolastambham "viluva aavishkarana", idhi kimm & mouborgne yokka 1997 vyaasam "viluva aavishkarana-adhika vruddhi yokka vyuuhaatmaka tarkam" loe modata vivarinchabadindi. viluva aavishkarana anedi ekakaalamlo bhedam mariyu takkuva kharchunu saadhinchadam, konugoludaaru, samstha mariyu daani udyogulu iddarikee viluvanu srushtinchadam, tadwara kotta mariyu pootii laeni market sthalaanni teravadam. vyaasamlo vyakteekarinchinatlugaa, viluva aavishkaranala lakshyam, pootii cheyadam kaadu, vyuuham yokka aata sthalaanni marchadam dwara pootiini asambaddhamgaa cheyadam. vyuuhaatmaka charya anedi prastuta ledhaa bhavishyat market dwara takkuva viluva kaligina lakshanaalu ledhaa sevalanu tagginchadam ledhaa tolaginchadam thoo paatu, market kosam viluvanu penchaali mariyu srushtinchaali. naalugu charyala framework viluva aavishkaranalanu srushtinchadaaniki mariyu viluva-vyaya maarpidini vichchinnam cheyadaaniki sahaayapadutundi. vijayavantamaina vyaparalu takkuva kharchutho kuudina providerlu ledhaa samuchita aatagaallu anae maikhel porter aalochananu viluva aavishkaranalu savaalu chestaayi. badulugaa, neeli samudra vyuuham sampradaaya market vibhajana mariyu samarpana viluvanu mariyu "takkuva kharchunu" daate viluvanu kanugonaalani pratipaadistundi. vidyavetta charless doubleu. ell. hill 1988loe idhe vidhamaina aalochananu pratipaadinchaadu mariyu porter yokka namuunaa lopabhooyishtamgaa undani paerkonnaadu, endukante samsthalaku takkuva kharchunu saadhinchadaaniki bhedam oka maargamgaa untundi. sthiramaina pootii prayojanaanni saadhinchadaaniki samsthalaku bhedam mariyu takkuva vyayam kalayika avasaramani ayana pratipaadinchaaru.
inca chaalaa mandhi ilanti vyuuhaalanu pratipaadinchaaru. udaaharanaku, swedish vidyaavaettalu jonas readerstole mariyu kezel nordstram vaari 1999 pustakam "funky business" loe idhe vidhamaina tarkaanni anusaristaaru. udaaharanaku, neeli samudra vyuuhamloo "pootii karakalu" "funky vyaparam" loe "parimita mariyu anantamaina kolatalu" yokka nirvachananni pooli untaayi. erra samudra vyuuham vijayaniki haamii ivvadani neeli samudra vyuuham perkonnatle, "funky business" "pootii vyuuham anedi ekkadainaa velladaaniki maargam kaadu" anie vivarinchindi. "funky business" samsthalu "sanchalanaatmaka vyuuhaalanu" roopondinchaalsina avasaram undani vaadinchaaru. neelam samudra vyuuham maadirigaane, readerstole mariyu nordstram prakaram "vaerae aata adatam" anedi oka sanchalanaatmaka vyuuham. taatkaalika guttaadhipatyaalanu srushtinchadame companyla lakshyam anie readerstole mariyu nordstram kooda paerkontunnaaru. companyla lakshyam neeli mahaasamudraalanu srushtinchadame anie kimm mariyu mouborgne vivaristaaru, avi chivariki erupu ranguloki marutayi. idhi oka saaruupyata roopamlo vyakteekarinchabadina adhe aalochana. readerstole mariyu nordstram kooda 1999loe "1990la nemmadigaa vruddhi chendutunnappudu adhika saamarthyam chaalaa vyapaaraalalo pramaanamgaa undhi" anie paerkonnaaru. sarafara demandnu minchina prapanchamlo neeli samudra vyuuham ardhame anie kimm mariyu mouborgne paerkonnaaru.
neeli mahasamudram verses erra samudram.
saampradaaya pootii aadhaarita vyuuhaalu (erra samudra vyuuhaalu) avasaramaite, avi adhika paniteerunu konasaaginchadaaniki saripovani kimm mariyu mouborgne vaadinchaaru. companylu pootiini daati vellaali. kotta labhalu mariyu vruddhi avakaasaalanu pondadaaniki vaaru neeli mahaasamudraalanu kooda srushtinchaali. pootii aadhaarita vyuuhaalu parisrama yokka nirmaanaatmaka paristhitulu ivvabadataayani mariyu samsthalu vaatilo pootii padavalasi vastundani bhaavistaayani rachayitalu vaadinchaaru, idhi vidyaavaettalu nirmaanaatmaka drukpatham ledhaa paryaavarana nirnayavaadam anie piliche daani aadhaaramgaa oka ooha. marketlo tamanu taamu nilabettukovadaaniki, erra samudra vyuuham yokka abhyaasakulu pootiidaarula kante prayojanaalanu pempondinchadampai drushti pedataaru, saadhaaranamgaa pootiidaarulu emi chestaro anchanaa veyadam dwara mariyu daanini merugga cheyadaaniki prayatninchadam dwara. ikkada, marketlo pedda vatanu pondadam anedi sunna-mottam aataga pariganinchabadutundi, dheenilo oka company labham maroka company nashtamtho saadhinchabadutundi. anduvalla, sameekaranam yokka sarafara vaipu ayina pootii, vyuuham yokka nirvachinche chararaasigaa maarutundi. ikkada, kharchu mariyu viluvanu marpidi-aaflugaa chuustaaru mariyu oka samstha vilakshanhamaina kharchu ledhaa bhedam sthaanaanni enchukuntundi. parisrama yokka mottam labha sthaayi kooda nirmaanaatmaka kaarakaala dwara nirnayinchabadutundi kabatti, samsthalu pradhanamgaa sampadanu srushtinchadaaniki badulugaa sampadanu swaadheenam chesukuni, punahpampinii cheyadaaniki prayatnistaayi. avi erra mahaasamudraanni vibhajinchadampai drushti pedataayi, ikkada perugudala ekkuvagaa parimitam avutundi.
marovaipu, neeli samudra vyuuham, market sarihaddulu mariyu parisrama nirmaanam ivvabadaledani mariyu parisrama aatagaalla charyalu mariyu nammakaala dwara punarnirminchavacchani abhiprayam meeda aadharapadi untundi. dheenine rachayitalu "punarnirmaana drukpatham" anie pilustaaru. nirvaahakula manassulalo matrame nirmaanam mariyu market sarihaddulu unnayani bhaavinchi, eee abhiprayanni kaligi unna abhyaasakulu ippatike unna market nirmaanaalanu vaari aalochananu parimitam cheyadaaniki anumatincharu. vaariki, adanapu demand undhi, ekkuvagaa upayoginchabadaledu. daanni elaa srushtinchaalo anedi samasya yokka pradhana amsam. dheeniki, sarafara nundi demand vaipu drushtini marchadam avasaram, potipai drushti pettadam nundi "viluva aavishkarana" paie drushti pettadam-antey, kotta demandnu unlock cheyadaaniki vinootna viluvanu srushtinchadam. ekakaalamlo bhedam mariyu takkuva kharchutho sadhana cheyadam dwara idhi saadhinchabadutundi. viluva/vyaya maarpidini vichchinnam cheyadam dwara market nirmaanam maarchabadinanduna, aata yokka niyamaalu kooda alaage untaayi. anduvalla paatha aatalo pootii anedi asambaddhamgaa maarutundi. aardhika vyavastha yokka demand vaipu vistarinchadam dwara, kotta sampada srushtinchabadutundi. atuvanti vyuuham adhika chellimpu avakaasaalatoe, samsthalanu ekkuvagaa sunna kaani aata aadataaniki anumatistundi.
bhavana yokka charitra.
eee bhavana modata 1990laloe abhivruddhi cheyabadindi. chaan kimm phillips kosam management scholar sii netrutvamloni consulting prajectlo palgonnadu.keey. prahlad. maak group (taruvaata capgemini konugolu chesina consulting company) nundi consultantlatho kalisi panicheestuu, athanu vyuuhaatmaka saadhanaalanu abhivruddhi chesaadu, idhi haarvard vyapara sameekshalo varusa kathanaalanu prachurinchadaaniki daariteesindi, aapai 2005loe "blue oshan strategy" pustakam prachurinchabadindi.
2006loe modatisaarigaa vidudalaina nintendo yokka vai veediyo game console, tarachugaa blue oshan conceptku udaaharanagaa pariganinchabadutundi. soonee mariyu microsoft nundi console adhika paniteeru mariyu ganana saktitoe pootii padataniki prayatninche badulu, nintendo vinootna gameplay drushti pettadaniki vai yokka hardwarenu roopondinchindi, veediyo gamela yokka asaadhaarana chalana niyantranala vadakanni cherchindi. eee maarpulu vyavasthaku kotta gameplay aalochanalanu techhaayi, alaage daani pootiidaarulatoe poliste console kharchunu tagginchaayi. phalitamgaa, vai thana jeevitakaalamlo 100 million unitlaku paiga vikrayinchindi, pootiidaarulanu adhigaminchindi.
swaagatam.
2005loe "blue oshan strategy" prachurinchabadinappati nundi idhi 43 bhaashalaloki anuvadinchabadindi mariyu 3.5 million kaapeelaku paiga ammudaindi. eee pustakaanni wall streat journal, business weak mariyu amazon best sellarga perkonnaayi.com. idhi faast company magazine dwara "2005 yokka uttama pustakaalalo" okatigaa empika cheyabadindi, frankfurt pustaka pradarsanalo "2005 yokka uttama vyapara pustakam" bahumatini geluchukundi mariyu 800-ceo-reed (2000-2010) dwara dasaabdamloo atyadhikamgaa ammudaina pustaka hodaanu saadhinchindi. vyuuham + vyapara patrika dheenini 2005 naati #1 vyuuhaatmaka pustakamgaa empika chesindi.
2009loe, "blue oshan strategy" nuu chaina dinapatrika mariyu chaina research institute peeples republic off chaina (1949-2009) charitralo 40 atyanta prabhaavavantamaina pustakaalalo okatigaa enchukunnaayi, daanitoe paatu aadam smith yokka "dhi wealth off nations" nuu "economics und finance" vibhaagamlo empika chesaaru.2010loe, polish group thinktank polish nayakulanu roopondinchina top 20 pustakaalalo okatigaa 'blue oshan strategy' nii enchukundi. "blue oshan strategy" dasabdapu uttama vyapara pustakamgaa thinkers 50 2011 strategy avaardunu geluchukundi mariyu adhe samvatsaramlo, idhi faast company leadership haall off fameku parichayam cheyabadindi. 2013loe, vietnamese institute pharr research aann education development (ired) dwara management vibhaagamlo good books avaardunu andukunna eee pustakaanni, russialo gatha dasaabdamloo 15 uttama vyapara pustakaalalo okatigaa commercent empika chesaaru.ruu magazine, diamond haarvard business review dwara japaanlooni modati moodu uttama nirvahana pustakaalalo okatigaa empika cheyabadindi.
wall streat journal agra nirvaahakudiki "blue oshan strategy" nuu sifaarsu chestundi. forbes dheenini 2013 samvatsaraaniki padhi vyapara pokadalalo okatigaa paerkonnaadu mariyu "neeli samudra vyuuhaalu gatamlo kante marinta prabhaavavantamgaa unnayani vaadinchaadu."" "blue oshan strategy" "sorachepa-prabhaavita neetiki dhooramgaa undataaniki companylaku enduku antagaa oppinchadam avasaramani meeru aascharyapotaaru anie business weak chebutondi"."vyapara vyuha sameeksha eee pustakam" "vyuuham gurinchi meeku telisina pratidaanni savaalu chestundi" "anie, mariyu vyapara samayalu" "munduku saagadaaniki neelirangu vyuuhaanni avalambinchaalani" "samsthalaku pilupunichaayi"."market plays magazine" "blue oshan strategy" "nuu meeru chadavaalsina pustakamgaa sifaarsu chestundi"."adanamgaa, eee pustakam chikago tribune, dialy herold, credit union journal, vancouver sunn, association samavesalu, vyuuham & naayakatvam mariyu business fust vanti aneka itara prachuranala nundi aneka saanukuula sameekshalanu andukundi.
vimarsalanu.
kimm mariyu mouborgne pootii laeni market sthalaanni kanugonadaaniki vidhaanaalanu pratipaadistundagaa, prastutam tama siddhaantaalanu churukuga vartimpajesina companyla vijaya gaathalu chaalaa takkuva. nintendo ds, vaiai mariyu nintendo switchlaku blue oshan vyuuhaanni vartimpajesina nintendo oka vijayagaadha.
ayithe, kevalam oka cases stadiitoe, 1997 naati viluva aavishkarana bhavanala prachurana unnappatikee vaari detaalo eee lopam konasaagutundi. anduvalla, eee pustakam mariyu daani sambandhita aalochanalu "suuchimchaevi" kakunda "vivaranaatmakamainavi" kaadaa anedi oka klishtamaina prasna."rachayitalu vijayavantamaina aavishkaranalaku aneka udaaharanalanu andistaaru, aapai vaari neeli samudra drukpatham nundi vivaristaaru-mukhyamgaa vaari katkamula dwara vijayanni ardham chesukuntaru.
rachayitalu anusarinchina parisoedhanaa prakriya aneka kaaranaala valla vimarsinchabadindi. yea niyantrana samuuhaanni upayoginchaledani, neeli samudra vyuuhaanni upayogistunna enni companylu viphalamayyayo telusukovadaaniki maargam ledani, anduvalla siddhaantam avaastavam anie, oohaatmaka prakriyanu anusarinchaledani, pustakamloni udaaharanalu "vijayavantamaina kathanu cheppadaniki" empika cheyabaddaayi anae vaadanalu vimarsalalo unnaayi. intalo, neelirangu mahasamudra vyuuham yokka anubhavika dhruveekaranalu mariyu sambhaavita podigimpula kosam aneka prayatnaalu prachurinchabaddaayi.
blue oshan vyuuham samsthalu market sarihaddulanu punarnirminchagalavu anae aalochanapai aadharapadi untundi, ayinappatikee prati market sarihaddulanu nirnayinchadaaniki spashtamaina paaraamitulu laevu. udaaharanaku, market sarihaddulu randhraalu anie, sarihaddu pani dwara nirantaram tayaaru chesi, punarnirminchabadutunnaya parisoedhanalu chuupistunnaayi. 
adanamgaa, neelirangu samudra vyuuhaanni vijayaniki nijamaina kaaranamgaa gurtinchalemu. envaipidi commissioner bratton upayoginchina vyuuhaalanu rachayitalu prabhutva rangamlo vartinche neeli mahaasamudraaniki keelaka udaaharanagaa paerkonnaaru. 1994loe bratton baadhyatalu sweekarinchina taruvaata newyork nagaramlo neeraalu gananeeyamgaa taggayani vaaru eee vijayanni nirvachinchaaru. chaalaa mandhi saamaajika saastravettalu bratton vidhaanaale neeraala taggimpuku daariteesaayani angeekarincharuh badulugaa, eee nagaram neeraala taggimpuloo desavyaapta dhoranilo bhaagam.
brand mariyu communicationlanu chinnaga pariganistaaru mariyu vijayaniki keelakam kaadu. marketing vijayam oka vishayamgaa vastundani bhaavinchi, kimm mariyu moubergney viluva aavishkarana yokka marketingnu icchinatlugaa teesukuntaaru.
oka siddhaantam kakunda, neelirangu samudra vyuuham anedi ippatike unna bhavanalu mariyu chatraala samitini atyanta "jigata" aalochanatho brand cheyadaaniki chaalaa vijayavantamaina prayatnam anie vaadinchabadindi. neeli mahasamudram/erra samudram saaruupyata oka saktivantamaina mariyu chirasmaraneeyamaina roopakam, idhi daani prajaadaranaku baadhyata vahistundi. eee roopakam prajalanu charyaku prerepinchenta saktivantamainadi kaavacchu. neeli samudra vyuuham venuka unna bhavanalu (pootii karakalu, viniyogadaarula chakram, viniyogadaarulu kaanivaaru modalainavi).) ayithe, kottavi kaavu. eee sadhanalalo chaalaa varaku aruguru sigma abhyaasakulu kooda upayogistunnaru mariyu itara nirvahana siddhaantakartalu pratipaadinchaaru.
eee pustakam yokka aneka mukhya bhaavanalanu gatamlo gyaarii hamel mariyu sii "bhavishyattu kosam pootii padatam" loe cover chesaaru.keey. 1996loe prachurinchabadina prahlad. "abhivruddhi chendutunna avakaasaalanu srushtinchadaaniki mariyu aadhipatyam chelaayinchadaaniki" kotta marketing sthalaanni ketayinchamani rachayitalu nirvaahakulanu prothsahinchaaru, dheenini vaaru "white space" anie pilicharu.

