muulika lubalin

herbert eff. lubalin (marchi 17,1918-mae 24,1981) oka american graphic designer. athanu zinsburg yokka moodu magazinelalo ralf jinsburgto kalisi panichesaaduh "eros", "fact" mariyu "avant gaard". veetilo chivaridaaniki ayana typephace, itk avant guardnu roopondinchaaru.
jeevita charitra.
herb lubalin marchi 17,1918naa newyorklo janminchindi. akkada athanu thana tallidandrulu, akka mariyu kavala sodarudito kalisi nivasinchaadu. athani tallidandrulu kalalanu chaalaa mecchukunnaru mariyu athani kalaatmaka saamarthyaalu mariyu pratibhaku maddatu icchaaru. ayana vidya praarambhamloonae, ayana varnaamdhatvaaniki gurainatlu ayana tallidandrulu grahinchaaru.
vidya mariyu prarambha vrutti.
lubalin padihedella vayassulo cooper unionloki pravesinchaadu, mariyu typography dwara communicative implementga samarpinchabadina avakaasaala dwara twaragaa pravesinchaadu. eee kaalamlo lubalin oka aksharam nundi maroka aksharaniki maaradam dwara vidhinchagala vivaranalo vyatyaasaalato mukhyamgaa prabhaavitamayyaadani, ellappuduu padaala roopaanni mariyu sabdaanni chuusi (athanu) aksharakrama prabhaavamtho vaari sandesaanni vistarinchaadani gertrude snider paerkonnaadu.anie.
paerkonnaadu.anie pattabhadrudaina taruvaata, lubalin udyogam dorakadam kashtamgaa undedi; vaaraaniki $8 (2006 currencylo sumaru $100) nundi nundi penchaalani abhyardhinchina taruvaata oka pradarsana samsthalo athani udyogam nundi tolaginchabaddaadu.
lubalin kontakaalam punahprachurana prakatanallo, aapai aapai suddler & hennesseylo, akkada athanu 19 samvatsaraalu panicheesaadu. lubalin mariyu zaan zhe. graham graham suddler vadda asalu enbisi nemalini srushtinchaadu. cooper union web book, "100 days off herb lubalin" (roeju 46), 1950la nundi oka suddler prakatnanu pradarsistundi, idhi aandii warhole, art caine mariyu zaan pistilly athani udyogulalo unnaarani choopistundi.
pistilli roman (1964) lubalin yokka modati aksharashaililo undhi. 1978 nundi 1985 varaku linkan center, metropolitan opera mariyu newyork philharmonic yokka trademarklu taruvaata indulo unnayani google chitraalu chuupistunnaayi.
chuupistunnaayi lubalin "sanivaaram saayantram post" kosam trademarknu roopondinchindi, dheenini adhi chaalaa samvatsaraalu upayoginchindi. patrikanu punahroopakalpana chesina athani panini norman rockwell cover paintingloo chitreekarinchaaru.
lubalin thana sonta samstha, herb lubalin, ink nuu praarambhinchadaaniki suddlernu suddlernu.
private practies.
lubalin prapancha vaanijya kendram prarambhamainappudu (1973) trademarknu srushtinchindi. athanu "readers digest", "nyuu leader" mariyu "eros" patrika yokka mottam shreni yokka samskaranalanu roopondinchaadu, veetilo chivaridi yuu yokka amsam.ess. asleelatapai supreenkortu kesu, "zinsburg vii. united states "383 yuu.ess. 463 (1966).
"eros magazine" mariyu "" fact magazine "." 
lubalin private studiolo, athanu poster mariyu magazine design nundi packaging mariyu identity solutions varaku aneka vistrutamaina prajectulalo panicheesaadu. ikkade athanu ralf ginz burg prachurinchina varusa patrikalalo thana rachanalaku prasiddhi chendaaduh "eros", "fact" mariyu "avant gaard".
"eros" (naalugu sanchikalu, vasantakaalam 1962 nundi 1963 varaku) perugutunna laingikata mariyu prayogaala yokka andam kosam, mukhyamgaa abhivruddhi chendutunna pratisamskruti kosam tananu taanu ankitam chesukundi. idhi prakatanalu laeni naanhyamaina utpatti, mariyu pedda aakruti (13 x 10 angulaalu) dheenini traimaasika patrikagaa kakunda pustakamgaa kanipinchela chesindi. idhi vividha patrikalapai mudrinchabadindi mariyu sampadakiya roopakalpana lubalin ippativaraku chesina vaatilo goppadi. us postal servies teesukuvacchina asleelata kesu tarvaata idhi twaragaa muduchukundi.
zinzberg mariyu lubalin "vaastavam" thoo anusarinchaayi, idhi ekkuvagaa "eros" chikitsaku pratispandanagaa sthaapinchabadindi. eee patrika yokka swaabhaavika sthaapana vyatiraeka bhavana pradhana sravanti medialo prachurinchaleni bayati rachayitalaku dohadapadindi; "vaastavam" managing editor warren boroson "chaalaa american patrika," reader digest "nuu anukaristuu, chakkera mariyu pratidee baagundi;" vaastavam "anedi masala dinusulanu kaligi undhi.prachurana kosam digbhraantikaramaina design templetnu anusarinche badulu, lubalin adhika-naanhyata drushtaamtaala dwara samatulyam cheyabadina dynamic serifed typographytho kuudina sogasaina minimalist paaletnu enchukunnadu. patrika budget meeda mudrinchabadindi, kabatti lubalin uncoated kaagitampai nalupu mariyu telupu mudranatho irukkupooyaadu, alaage tananu taanu okati ledhaa rendu aksharasailulaku parimitam chesukunnadu mariyu bahula srushtikartalato vyavaharinchae badulu anni drushtaamtaalanu pedda mottamlo nirvahinchadaaniki oke kalaakaarudiki chellinchaadu. phalitamgaa dynamic minimaalisamlo okati, idhi patrika yokka antarleena bhavanni "bhoogarbha patrika yokka intlo tayaaru chesina muriki roopaanni [ledhaa] sanchalanaatmaka patrikalu yokka arustunna typography" kante merugga nokki cheppindi.
"republican adhyaksha abhyardhi ayina baarii goldwater aneka samvatsaraalu daavaa vesina taruvaata, vaastavaaniki" "baroe goldwater manassulo oka pratyeka samasya" "anae sheershikato oka vyaasam raasaaru, dheeni gurinchi republican adhyaksha abhyardhi, baarii goldwater, aneka samvatsaraalu daavaa vesina taruvaata, daani mundu" "eros" "gaa vivaadamloo chikkukundi".goldwaterku mottam $90,000 pradaanam cheyabadindi, idhi" "vaastavaanni" "samarthavantamgaa vyaparam nundi tolaginchindi".
"awant gaard".
logo.
sheershikalooni ananukoola aksharaala kalayikalu samarpinchina swaabhaavika ibbandula kaaranamgaa patrika yokka logogramnu roopondinchadam kashtamgaa maarindi. bhavishyat, takshaname gurtinchadagina gurtimpunu srushtinchadaaniki lubalin yokka parishkaram biguvaina aksharaala kalayikalanu kaligi undhi. logo yokka puurti aksharakramam kosam demand design communitylo teevramgaa undhi, kabatti lubalin lubalin thana antarjaateeya akshararoopa samstha nundi itc avant guardenu vidudala chesaadu. lubalin yokka thoti aiga pataka vijaetalaloe okaraina steven heller, "adhika sankhyalo bandhaalu" anie paerkonnaadu. . . eee typographic roopaalanu elaa upayoginchaalo teliyani designerlu vaatini durviniyogam chesaaru, "awant gaard anedi lubalin santakam, mariyu athani chetullo adhi paatra kaligi undhi; itarulalo 'idhi doshapurita bhavishyat-esque mukham.anie. 
paejee roopakalpana.
"avant guarde" (14 sanchikalu, janavari 1968 nundi vesavi 1971 varaku) lubalin kuu vistruta typographic prayogaala yokka pedda aakrutini kooda andinchindi; paejee aakruti cardboard kavarlo daadaapu chadarapu 11.25 x 10.75 angulaalu kattubadi undhi, idhi bhouthika naanhyata, lubalin yokka leavutlatho kalisi, newyork design sannivesamlo chaalaa mandhi drushtini aakarshinchindi. photographer gaa kontha anubhavam unna zinsburg, patrika roopampai lubalin kuu puurti niyantrana ichchaaru "muulika oka graphic prabhavanni tecchipettindi. neenu aayananu adhigaminchadaaniki eppuduu prayatninchaledu, daadaapu eppuduu aayanatho vibhedinchaledu.itara samasyalalo picaso yokka tarachugaa nirlakshyam cheyabadina srungaara chekkadalu unnaayi, ivi lubalin ishtapuurvakamgaa thana swantha soundaryamtho kalipi, vaatini vividha rangulalo, riverslo ledhaa aandolana kaliginche nepathyaalalo mudrinchaayi. duradrushtavasaattu, nagna namuunaalu varnamaalanu kaligi unna oka sanchika tarvaata "avant gaard" mallee sensor drushtini aakarshinchindi; ralf ginzberg jailuku pampabaddaadu, inca 250,000 circulationtho prachurana aagipoyindi.
"yuu & elsi" patrika.
lubalin thana jeevitamlo chivari padhi samvatsaraalu vividha prajectulalo panicheestuu, antarjaateeya aksharaala samstha mariyu daani aksharaala patrika "yuu & elsi" ("eguva mariyu chinna aksharaala" kosam chinnadi) loe keelaka paatra pooshinchaaru. steven heller vaadistuu, pracharam mariyu rakam roopakalpanalo viplavaatmaka maarpu kalayika kosam "yuu & elsi" modati "emigray", ledhaa kaneesam daani taruvaati vijayalaku namuunaa anie vaadinchaaru. heller inca ilaa paerkonnaadu, "yuu & elsi" loe, athanu paelina mariyu vyakteekarana aksharaalanu entha dhooram teesukellavachho pareekshinchaadu. lubalin sikshanalo, pariseelanaatmaka mudrana shaili drudhamgaa paatukupoyindi.thana patrika tanaku andinchina swechhanu lubalin aasvaadinchaadu;" prastutam, prati designer korukunedi naaku undhi mariyu saadhinchadaaniki adrushtam koddimandike undhi "anie ayana cheppinatlu utankinchabadindi. neenu naa sonta clientni. aem cheyaalo evaruu naaku chepparu.anie.
suuchanalu.
newyork times, 9-2-88, p. eah 3, diddubaatlu

