bharatiya paatakula survey

vaarshika namuunaa parimaanam 2.56 laksala (256,000) kante ekkuvagaa unna bharatiya paatakula survey (irs) prapanchamlone atipedda nirantara paatakula parisoedhana adhyayanam. irs samagra shreni janabha samacharanni sekaristundi mariyu kaarlu, gruhopakaranaalu, gruha mannikaina vastuvulu, gruha samrakshana mariyu vyaktigata samrakshana utpattulu, aaharam mariyu paaneeyaalu, aardhika mariyu selavulatoe sahaa viniyogadaarulu mariyu utpatti vargaala vistrutamaina kavarejeeni andistundi. irs kevalam paatakula sarveke parimitam kaaledu, conny bharatadesam antataa vividha efmcg (vaegamgaa kadile viniyoga vastuvulu) utpattulalo paatakula sankhya mariyu viniyogam rendintikee paryaayapadamgaa undhi. irs 100 kii paiga utpatti vargaala samacharanni andistundi. irsnu mruc (media research users council) mariyu rsci (reader ship studies council off india) nirvahistaayi.
parinaamam.
paatakula sankhya mariyu itara media kolata kosam parisrama pramaanaanni erpaatu cheyalane lakshyamtho mariyu media & utpatti viniyogamtho paatu viniyogadaarula pravartana namuunaalapai antardrushtulanu andinche lakshyamtho lakshyamtho irs praarambhinchabadindi. eee samvatsaramlo 23 metro nivedikalu vidudala cheyabaddaayi, aaa taruvaata pattana mariyu graameena detatho kuudina akhila bhaarata nivedika vidudala cheyabadindi. adhe samayamlo mudi daetaanu vaanchaneeyamgaa upayoginchadaaniki matrame kakunda, media moolyaankanam yokka saadhaarana aadharaanni andinchina bahula media pranaalikanu kooda amalu cheyadaaniki oka software programme abhivruddhi cheyabadindi. gatha konnellugaa irs chaalaa pragatiseelamgaa abhivruddhi chendindi, media dayta, bharatiya janabha, bharatiya market, utpatti profiles nundi iteevala abhivruddhi chesina telecom report, tv report mariyu irs graameena praantaala varaku vistruta shreni vargaalanu kaligi undhi. andinche utpattula shrenitho paatu, upa-praantaala vargeekarana paddhatiloo kotta maarpulu pravesapettabaddaayi, idhi saamaajika-saamskrutika jaathi aadhaaramgaa viniyogadaarula profile yokka marinta suukshma veekshanha. viniyogadaaru drukpatham nundi, bhaagaswaamya namuunaa, anukuuleekarinchina prasnala roopamlo konni parichayalu pravesapettabaddaayi. metro & edition vaareegaa reportinglo vividha jonelalo viniyogadaarula pravartana namuunaalanu baga ardham chesukovadaniki sub metro sthaayi reporting anedi maroka iteevali parichayam.
paddati.
daadaapu 70 nagaralu, 1178 pattanaalu mariyu 2894 gramalanu cover chese IRS, prati round praarambhaaniki mundu coverage sameekshinchabadutundi. irs kosam viswam 12 samvatsaraalu mariyu anthakante ekkuva vayassu unna bharatadesamloni mottam nivaasa pattana mariyu graameena janabhaga nirvachinchabadindi. eee sarvelo lakshadveeplu, andaman, nicobar dheevulu vanti teerapraanta bhuubhaagaalu minahayinchabaddayi. eshaanya rashtraalu (assam minaha), jammoo kashmir (srinagar minaha) kooda survey nundi minahayinchabaddayi.
praamukhyata.
irs anedi media mariyu utpatti yajamanyam/viniyogam kosam oke muulam survey. paatakula alavaatla gurinchi nijamaina mariyu nishpaakshikamaina chitraanni pradarsinchadaaniki, vividha vargaala vyaktula nundi paatakula samacharanni chaalaa vivaramgaa sekarinchadam eee adhyayanam yokka pradhana lakshyam. media rangamlo, idhi television mariyu cinema chuse alavaatlu, radeo vinee alavaatlu mariyu internet vadakam gurinchi kooda samacharanni sangrahistundi. dheeniki adanamgaa, irs vividha efmcg (vaegamgaa kadile viniyoga vastuvulu) utpattulu, viniyogam mariyu viniyogam mariyu gruhaalalo mannikaina yajamanyam gurinchi samacharanni sangrahistundi. media mariyu utpatti yajamanyam/viniyoga samacharam oke inti nundi sangrahinchabadutundi kabatti, idhi media mariyu utpatti dayta madhya anusandhanalanu anumatistundi. samacharam gala nirnayaalu teesukoovadaaniki bharatiya janabhanu nijamgaa pratibimbimchae samacharanni irs meeku andistundi.
vivaadam.
bharatadesamloni pramukha vaartaapatrika samuuhaalu samyuktamgaa 2013 bharatiya paatakula sarvenu khandinchayi, sarvenu upasamharinchukovaalani mariyu paddatini maarchaalani demand chestu idhi chaalaa lopabhooyishtamgaa undani perkonnaayi.

