
merupulu

gleam anedi praaktar & joodam yaajamaanyamloni tooth paestlu mariyu electric tooth brashlatho sahaa noti parisubhrata utpattula yokka american brand. idhi 1952loe united stateslo tooth paystga pravesapettabadindi mariyu 2014loe nilipiveyabadindi. praaktar & joodam taruvaata gleam tooth paestnu crest tooth payst (crest fresh und white fluoride, pippermint gleam tooth payst) yokka ruchi roopaantaramgaa punaruddharinchindi. 2019loe, praaktar & joodam electric tooth brushla shrenini chaerchadaaniki brandnu vistarinchindi.
marketing.
compton advertising, ink samanvayamtho prakatanalatho, 1952loe gleam agrashreni colgate yokka appati agrashreni dantha kreemuku potidaarugaa sthaanam pondindi. asahyakaramaina tv vaanijya prakatanalaku vyatiraekamgaa jarigina leaglo 1963 maeloe "bhayankaramaina 10" jaabitaalo oka gleam tooth payst vaanijya prakatana cherchabadindi. 1958loe gleam agra tooth paestlaloo rendava sthaanamlo nilichindi, colgate ippatikee ammakaalalo modati sthaanamlo undhi mariyu moodava sthaanamlo undhi. 1969 natiki, gleam anedi ksheenistunna brand paeru. adanapu ammakalanu pondhe prayatnamlo, praaktar & joodam maerii wells laurence, baavulu, dhanika, pacchani samsthaku khaataanu ketaayinchindi. 
1950laloe prakatanalu indulo "vaasana mariyu bacteria-poraata sammelanam" ayina gl-70 undani perkonnaayi. fluoride mariyu "green sparkles" thoo kuudina gleam II aneka samvatsaraalalo pravesapettinappudu, eee brand tooth payst marketlo 9 saatam vatanu saadhinchindi. ayithe, kotta pootii brandla pravesamto eee bhaagam daadaapu 6 saataaniki taggindi. gleam yokka pradhana ksheenata daani take-ovar pootiidaaru, crest vaipu drushti saarinchina pracharam. gleam mariyu crest madhya vyatyaasam emitante gleam khachitamgaa oka "tooth payst" mariyu modata fluoride kaligi undadu. 1955loe viniyogadaarula poteegaa crestnu modatisaarigaa vikrayinchina taruvaata fluoridenu taruvaata gleamloki pravesapettaaru. gleam tooth paystga migilipoyinappatiki, crayst ruchigala "paestlu", "jellu" modalaina vatila abhivruddhi chendindi. adhi nilipivese varaku, gleam tooth payst packagy bolled print loe "chakkera ledhu" anie perkondi. chinna pillalanu oppinchadam mariyu noti parisubhratanu prothsahinchadaaniki yuktavayassu lopu vaarini pralobhapettadam lakshyamgaa chakkera perugudalato paatu krutrima ruchi mariyu rangunu kaligi undataaniki crayst prasiddhi chendindi. 1963loe, prakatanala budget $7.1 millionlatho, tooth payst marketlo 17 saatam vatanu gleam moodava sthaanamlo unchindi. american dental association adaa logoku chihna aamodam manjuru chesinappudu gleam takkuva praabalyam kaligi undindi. adanamgaa, crestlo stanus fluoride untundi, idhi dantha enamel, calcium mariyu jingivitis mariyu bacteria infectiontho pooraadataaniki balopetam chestundi mariyu rakshistundani cheppabadindi, conny tarachugaa chikaku kaligistundi, rapidi mariyu marakalu, ayithe sodiyam fluoride (gleamlo untundi) marinta sunnitamainadi, marakalu cheyadu, conny bacteria infectionlanu marinta nivaarinchadaaniki marinta application (ekkuva ledhaa ekkuva brushinglu) avasaram mariyu kaalshiyamto takkuva prabhavanni chooputundi.
1975loe, kevalam television prakatanallo matrame $6 millionla maddatu labhinchindi. aagashtu 1976loe, praaktar & joodam, greens, ritch wells nundi gleamnu chikago, illinayisloni leo burnet companyki badilee chesindi.

