
terachi kadagadam

open washing ledhaa open washing (white wash anae sammelanam padam mariyu green washing nundi udbhavinchindi) anedi edainaa terichi unnappudu, adhi vaastavaaniki terichi lenappudu, daanini pradarsinchadaanni vivarinche padam. open washing sandarbhamlo, 'open' anedi paaradarsakata, samaachaaraaniki praapyata, bhagaswamyam mariyu ghnaana bhagaswamyanni suuchistumdi.
vadakam.
eee padaanni 2009loe internet mariyu vaataavarana vidhana panditudu maikhel thorne roopondinchaaru. vaari marketing prachaaramlo "open" anae ninaadaanni pradarsinchinappudu, thorne berlin bhaagaswaamini open washingku udaaharanagaa upayoginchaaru. swechchagaa undandi. berlin gaa undandi, "opennes suutraalaku viruddhamgaa upayoginche nibandhanalu unnappatikee.
2016loe, modridlo saamaajika maarpu kosam bahiranga marpidi charchalo open washing charchinchabadindi. idhi antarjaateeya panditulaku eee padaaniki suparichitam chesindi, conny saarvatrika ledhaa marchabadina nirvachanaaniki daariteeyaledu.
open washing anae padaanni evgeny morozov vimarsinchaaru, endukante opennes antey emito khachitamaina nirvachinchadamlo idhi viphalamaindi. morozov, opennes, open soars mariyu open dayta yokka aneka nirvachanaalato, open washingnu aneka sandarbhaallo upayoginchavacchani mariyu "open initiativela praamaanikatanu prashninchadaaniki maaku sahaayapadutundi" conny opennesku addankini suuchimchadani vaadinchaaru.
prabhutvaalachae bahirangamgaa subhram cheyabadatam.
varald wide web foundationku chendina anaa brandusku, prabhutva oppandaala gurinchi vidudala chesina samacharam prajalaku aaa oppandam antey emito puurti chitraanni kaligi undataaniki taginanta vivaramgaa lenappudu "open washing" nuu prabhutvaalu abhyasistaayani raasaaru.dheeni ardham, evariki oppandaalu ivvabadutunnayo ledhaa ketaayinchina tarvaata dabbu elaa kharchu cheyabadindo prabhutvaalu elaa nirnayistaayane samacharanni minahaayinchadam.
maximilian heamstadt newyork nagaram, london mariyu berlinlalo open dayta kaaryakramaalanu open washing yokka evaina sandarbhaalanu kolavadaniki parisoedhimchaaru. moodu nagarallo, sunnitamaina samacharam mariyu paaradarsakata yokka gopyatanu kaapaadataaniki prabhutvaalu vaaru prachurinche vaatilo empika chesukunnayani ayana kanugonnaru. eee open washing roopaanni decoupling antaaru.
private parisramalo open washing udaaharanalu.
vmware mariyu microsoft.
2012loe, redd hyaat ink. ninditudu vmware ink. mariyu microsoft corp. vaari cloude utpattulaku sambandhinchi open washing. cloude utpattulanu upayoginchi prati yantraaniki rusumu vasoolu chesinappatiki, vmware mariyu microsoft tama cloude utpattulanu open sorsga marketing chestunnayani redd hyaat perkondi.
niyantrana.
prastutam bahirangamgaa kadukkovadampai spashtamgaa nirvachinchina niyantrana ledhaa nishedham ledhu. ayithe, mosapurita marketing chuttoo unna nibandhanalu chattabaddhamgaa open washingnu nirodhinchavacchu. udaaharanaku, samyukta rashtraalalo, federal trade commission viniyogadaarulanu mosam mariyu mosapurita sandeshaala nundi rakshistundi. kenadaalo, pootii chattam vyaparalu vaari utpattulu mariyu sevala gurinchi, vaari bahiranga vyapara paddhatula gurinchi sahaa, viniyogadaarulanu tappudova pattinchakundaa ledhaa mosam cheyakunda nirodhistundi.
itara rakaala 'kadagadam' chattaparamaina charya teesukoovadaaniki kaaranamayyaayi. 2022loe, antarjaateeya faast fyaashan company hetch & emm paie chelsia commodore green washing kosam daavaa vaesaadu, desheeya pootii beurolu itara faast fyaashan companyla gurinchi konasagutunna sameekshalato marinta chattaparamaina charyalaku kaaranamavutaayi.

