sales proses injaneering

ammakaala prakriya injaneering anedi ammakalaku merugaina maargaalanu roopondinchadaaniki mariyu ammakandaarula prayatnaalanu marinta utpaadakamgaa cheyadaaniki uddesinchabadindi. dheenini "oka nirdishta ammakaala prakriya yokka aacharanaatmaka lakshyalanu saadhinchadaaniki shaastreeya mariyu ganita suutraala kramabaddhamaina anuvartanam" gaa varninchaaru. eee sandarbhamlo, ammakalu anedi oka samstha antataa vividha vidhulu nirvahinche prakriya yokka avutputnu suuchistumdani, kevalam "ammakaala vibhagam" nii matrame kaadani paal selden etthi chuupaaru. ammakalu, marketing mariyu customer sevatho sahaa application spaan functionla yokka praathamika praantaalu.
charitra.
frederic winslo taylor mariyu haarlo stafford purson vanti shaastreeya nirvahanaku maddatu ichhevaaru, vaari aalochanalu chethi shrama mariyu naipunhyam kaligina vyaapaaraalaku matrame kakunda nirvahana, vruttulu mariyu ammakalaku kooda vartinchavacchani gurtinchaaru. vyakti sales proses injaneering yokka prarambha roopaanni prothsahinchaaru. aaa samayamlo, "sales proses injaneering" mariyu "sales injaneering" anae padaala yokka yuddhaanantara bhavalu inca unikilo laevu; vyakti thana prayatnaalanu "sales injaneering" anie pilichadu.
1920la nundi 1960la varaku aadhunika corporate jeevitam yokka parinaamam, vyaparamlo anni vidhula paddhatulanu meruguparachadaaniki vislaeshanha mariyu samshlaeshanhanu vartimpajeyadaaniki prayatninchindi. prayatninchindi "japan cheyagaligithe" anae paerutoe prasiddha enbisi swetapatram taruvaata... manam enduku enduku mariyu mariyu vyapara prakriya reingineering, mottam naanhyata nirvahana, aaru sigma mariyu sannani tayari vanti vividha vidhaanaala aavirbhavam kanipinchindi. anivaryamgaa eee karyakramalalo palgonna kontamandi vaaru neerchukunna vaatini ammakalu mariyu marketingku vartimpajeyadaaniki prayatninchaaru.
udaaharanaku, westinghouse electric yokka mottam naanhyata programme roopakalpana mariyu vyavasthaapinchadamlo cases welch keelaka paatra pooshinchindi. american parisramalo ituvanti modati karyakramalalo okatigaa, dheenini itara samsthalu mariyu prabhutva samsthalu anukarinchaayi. westinghouse ammakaala karyalayala yokka athani aaditlu companylu naanhyata pradhanamgaa utpattulaku vartistundani vaari oohalo porapatuga unnayani grahinchadaaniki kaaranamayyaayi. "viniyogadaarulu firyadu chesina tarvaata suup nundi eegalu tolaginchadampai vaari drushti undhi; modatagaa eegalu lekunda suup vandakudadu... ammakandaarulu modatisaari sarigga cheyadam takkuva khareedainadi mariyu samayam teesukunedi."
market aadhaarita naanhyatapai ibm yokka nirvahana salahaadaarulalo james cartada okaru. ammakalu mariyu marketing sandarbhamlo tii. kyuu. emm siddhaantaanni vivarinchadaaniki ayana raasina pustakam "tii. kyuu. emm. pharr sales und marketing management" modati prayatnam. georg antoin smith, juuniyar. illinayisloni naparville, purdue vishwavidyaalayam nundi electrical injaneering graduate ayina, vijayavantamaina feeled sales injanir mariyu hevelet packered electronic bhagala jilla sales managerga unnaaru. unnaaru georg smith hetch. pii. sales organisationlo kereer exalence kosam hetch. pii. president club avaardunu andukunnaru. andukunnaru, ammakaala nirvaahakulu vyuuhaatmakamgaa ammakaala utpaadakatanu elaa kolavagalaro mariyu meruguparachagalaro pradarsinchadaaniki ayana oka consulting companyni praarambhinchaaru. athanu "ammakaala naanhyata audit" kooda raasaadu. pasipillalu, maroe maajee-iber, thana pustakam "dhi dolphin und dhi cow" (2004) loe "moodu pradhana suutraalanu" nokki chepparu ammakaala prakriya yokka nirantara merugudala, raetu mariyu merugudala sthaayini parimanatmakamga nirnayinchadaaniki kolamanalu, mariyu baga nirvachinchabadina ammakaala prakriya.
intalo, ibm nundi maroka executive, daniel stowell, 1960luu mariyu mariyu hardware ammakam nundi ibm vistaranalo palgonnaru, mukhamukhi ammakaala dwara "" pratyaamnaaya chhaanel marketing pareeksha "anie piluvabade oka prajectlo company modati market chaanelnu elaa upayogistundo telisina ekaika maargam."pratyaksha ammakandaarula panini saadhinchadaaniki pratyaksha pratispandana marketing paddhatulanu cherchaalane aalochana undhi, mariyu chorava chaalaa vijayavantamaindi. mukhyamgaa, athani katha ammakaala brundam yokka "ekaabhipraaya nirvahana" avasaranni vivarinchindi. ammakaala vyaktulanu nirvahinche saampradaaya margalu kotta ammakapu vidhananni abhivruddhi cheyalsina jattu sabhyulu us chuttoo unna 14 ververu ammakapu karyalayalalo ponduparachabadinappudu panicheyaledu.
ammakaala samskruti antar drushti mariyu gut pheel meeda aadharapadi undedi, dayta mariyu kaaryaacharana shreshtata samskruti vanti ganita tarkam meeda kaadu. ayithe, naanhyata udyamamlo chaalaa mandhi vyaktulu shaastreeya manastatvam ammakalu mariyu marketingku vartinchaalani chudagaligaru. paal selden yokka "sales proses injaneering, eah personnel workshop" anedi ammakaala paniteeruku naanhyata nirvahana siddhaantam mariyu saadhanaala yokka vartimpunu pradarsinchadaaniki chesina tadupari prayatnam.
gm mariyu delphi automotive loe leane nepathyam unna injanir brent wahba, muula kaaranam aalochana inca ammakalu mariyu marketing nirvahana samskrutilo chochukupoledani kooda chuusaaru. athani pustakam "dhi fluff saikil", ammakalu mariyu marketinglo vyapara rachayitalanu vimarsinchindi. saampradaaya "uttama paddhatulu" vidhanam alaage ammakaala salahaadaarula antardrushtulu saadhaaranamgaa chaalaa kaalam paatu panicheyavani ayana gamaninchaaru. company lopala unna vyaktulu vaaru edurkontunna samasyala gurinchi vaari aalochananu meruguparachadam valla kakunda, vaaru company velupala nundi natabadatam valla idhi "khachitamgaa" anie ayana abhiprayapaddaru.
ayithe, wahba yokka point kottadi kaadu. robbert shaffer thana pustakam "hye-impact consulting" loe, ammakalu mariyu marketing gurinchi matrame kakunda anni rakaala consulting gurinchi oka adbhutamaina prakatana chesaru "consultant yokka vislaeshanha mariyu sifaarsulu entha telivainavi mariyu srujanaatmakamgaa unnaa, client vaari nundi prayojanam pondadaaniki avasaramaina vaatini matrame chellistaaru. phalitamgaa aneka consulting prajectulu amalu antaram kaaranamgaa dadapuga entha dohadam cheyagalavo antagaa dohadam cheyadamlo viphalamavutaayi, mariyu chaalaa varaku vaastavamgaa etuvanti shaashwata prayojanaanni utpatti cheyavu."
chaalaa mandhi kaaryanirvahakulu tama udyogulu elaa aalochistaaro mariyu samasyalanu elaa parishkaristaaro daanipai shraddha chuupadam neerpinchabadaru. badulugaa, brian joiner thana pustakam "naalugo taram nirvahana" loe vivarinchinatlugaa, vaaru tama prajalu anusarinchaalani korukune karyakalapalanu ("2 va taram nirvahana" anie pilustaaru) nirdesistaaru, ledhaa (adhi viphalamainappudu) lakshyalanu elaa saadhistaarane vishayanni parigananaloki teesukokunda nirdesistaaru ("3 va taram nirvahana" anie pilustaaru).
eee vaataavaranamloo, konni companylu pratyaamnaayaala kosam vetukutunnaayi. robbert prior thana pustakam "leane selling" loe, "leane anedi utpattulanu utpatti cheyadaaniki mariyu sevalanu andinchadaaniki prakriyalanu viplavaatmakamgaa marche oka paddati, mariyu daani suutraalanu sangrahinche leane thinking anedi 100 samvatsaraala kritam praarambhamaina paarisraamika viplavam nundi atyanta vighaatam kaliginche mariyu parivartanaatmaka nirvahana aalochanalu."
hetubaddham.
ammakaala nirnayam prakriya anedi ammakam venuka nirnaya prakriyanu nirvahinchadaaniki companylu upayoginche adhikaarika ammakaala prakriya. ess. dii. pii. anedi meeru prarambha sampradimpu nundi konugolu varaku avakaasaalaku maarganirdesam chestunnappudu meeru anusarinche dasala nirvachinchina shreni." 
baga aalochinchina ammakaala prakriyaku kaaranaalalo vikreta mariyu konugoludaaru pramaada nirvahana, ammakaala samayamlo praamaanika customer paraspara charya mariyu kolavagala aadaaya utpatti unnaayi. prakriya" konam nundi amsaanni sameepinchadam itara vibhagalu mariyu prakriya-aadhaarita parisramala nundi roopakalpana mariyu merugudala saadhanaalanu upayoginchadaaniki avakaasaanni andistundi.

