
willson yokka samachara pravartana namuunaa

willson yokka samachara shodhana pravartana namuunaa samachara rangam mariyu grandhaalaya shaastram yokka rangaanni muulaala vadakam kante maanava samachara viniyogampai drushti pettavalasina avasaram nundi puttindi.
eee rangamlo chepattina munupati adhyayanalu pradhanamgaa vyavasthalaku sambandhinchinavi, pratyekinchi, oka vyakti oka vyavasthanu elaa upayogistaadanedaaniki sambandhinchinavi. oka vyakti yokka samachara avasaralanu ledhaa itara pani-aadhaarita pravartanalaku sambandhinchina pravartananu elaa korutundo pariseelinchae chaalaa takkuva vraayabadindi.
thamus dii. willson yokka modati namuunaa 1971loe maryland vishwavidhyaalayamlo oka pradarsana nundi vachindi, aaa samayamlo "viniyogadaaru parisoedhana avasaram" anie piluvabade daanilo palgonna prakriyalanu mapp cheyadaaniki oka prayatnam jarigindi.
willson yokka modati modal.
1981loe prachurinchabadina willson yokka modati namuunaa, samacharam korukune amsaalaku daariteese amsaalanu mariyu charyanu nirodhinche addamkulanu vivarinchindi. vyaktigata karakalu, paatra demandlu ledhaa paryaavarana sandarbhamlo muulaalanu kaligi unna vyakti yokka saareeraka, abhignaa ledhaa bhaavaatmaka avasaraala dwara samachara-anveshana prerepinchabadindani idhi perkondi. 
eee avasaralanu teerchadaaniki, oka vyakti library mariyu saanketika parignaanam vadakam vanti vividha samachara vyavasthalapai demandlu chestaadu. viniyogadaarudu kutumbam, snehitulu mariyu sahodyogulu vanti madhyavartini kooda sampradinchavacchu. sampradinchina muulaala dwara andinchina samacharam vyakti yokka avasaralanu teerchutundo ledho nirnayinchadaaniki moolyaankanam cheyabadutundi. eee modati namuunaa maanava samachara-korukune pravartanala avagaahanapai aadharapadi undhi, veetini moodu parasparam allina chatraluga baga ardham chesukobadatayi viniyogadaaru, samachara vyavastha mariyu samachara vanaru.
1994loe modati savarana.
willson taruvaata vyaktigata paristhiti, saamaajika paatra mariyu samachara avasaram srushtinchabade paryaavarana sandarbhaanni ardham chesukovadaniki thana asalu namuunaapai nirminchaadu. 1994loe marchabadina eee kotta namuunaa, ellis yokka samachara-anveshana dasalanu kaligi undih praarambhinchadam, brouse cheyadam, vaeru cheyadam, paryaveekshinchadam, velikiteeta, dhruveekarinchadam mariyu muginchadam.
kotta namuunaa idhi samacharanni korukune pravartanaku daariteese saareeraka, prabhaavavantamaina mariyu abhignaa avasaralanu kooda pradarsinchindi. oka samachara avasaram anedi daanilo mariyu daanilo oka avasaram kaadani, conny munupati manasika avasaram nundi udbhavinchindani modal gurtinchindi. eee avasaralu vyaktigata alavaatlu mariyu oka vyakti yokka paryaavaranamloo raajakeeya, aardhika mariyu saanketika kaarakaala paraspara charya dwara utpatti avtayi. vaahana avasaralaku sambandhinchina amsaalu kooda samacharam kosam oka vyakti yokka shodhananu addukovachhu.
1997loe rendava savarana.
1997loe willson munupati rendintipai nirminchina moodava, saadhaarana namuunaanu pratipaadinchaaru. eee namuunaa samacharam kosam vetukutunnappudu 'sandarbham loe unna vyakti' ledhaa sodhakudu anubhavinchina dasalanu pradarsinchadaaniki sahayapade aneka kotta amsaalanu cherchindi. veetilo oka avasaranni angeekarinchadam mariyu charyanu praarambhinchadam madhya madhyantara dasha, athanu thana rendava namoonaalo pratipaadinchina addamkulanu "madhyavartitva chararaasulu" gaa punarnirvachinchadam, feedback loopku karakalu sahayakamga ledhaa nivaaranagaa undavacchani choopinchadaaniki mariyu "kriyaaseelaka yantraangam" dasha unnaayi. 
'kriyaaseelaka yantraamgaalu' samacharanni vetakadaaniki nirnayaanni prerepinche sambandhita prerananu gurtistaayi mariyu 'ottidi/edurkovadam siddhaantam', 'pramaadam/bahumati siddhaantam' mariyu 'saamaajika abhyasa siddhaantam' vanti pravartanaa siddhaantaalanu ekikrutam chestaayi.
nested modal.
1999loe, willson samachara pravartana adhyayanamlo vividha rangaala parisoedhanalanu okachota cherche oka samuuha namuunaanu abhivruddhi chesaaru. eee namuunaa parisoedhana amsaalanu samuuha rangaala shrenigaa suuchistumdi, samachara pravartana anedi saadhaarana daryaaptu praantamgaa, samachara-korukune pravartana daani upa-samitigaa mariyu samachara shodhana pravartananu marinta upa-samitigaa suuchistumdi.
abhivruddhi chendutunna namuunaa.
willson namuunaa kalakramena maarindi, mariyu saanketikata mariyu samachara swabhaavam maarutunna koddi abhivruddhi chendutune untundi. eee namuunaanu information sains rangamlooni nayakulu udaharinchaaru mariyu charchinchaaru, mariyu information behaviour yokka itara mukhyamaina siddhaantaalatoe anusandhaaninchavacchu. willson namuunaa rekhaachitraalanu okadaanikokati vivaristuu, "yea okka namuunaa ontarigaa undadu mariyu parisoedhanaa aalochanala abhivruddhiki maarganirdesam cheyadaaniki namuunaanu upayoginchadamlo, anni rekhaachitraalanu pariseelinchi, pratibimbimchadam avasaram" anie vivarinchaadu.
iteevala, samachara pravartanapai ippatike nirvahinchina parisoedhanapai siddhaantaparamgaa nundi, "nirdishta saiddhaantika sandarbhaalalo parisoedhana" cheyadaaniki maarpu vachindi. willson yokka namuunaa "siddhaantaalanu charyatho anusandhaaninchadam lakshyamgaa undhi"; ayithe, siddhaantam nundi charyaku eee kadalika nemmadigaa niroopinchabadutondi. aneka gunaatmaka adhyayanala dwara, "prajala chinna namuunaala pravartananu korukune samacharampai maaku ippudu chaalaa lothaina parisoedhanalu unnaayi". eee adhyayanalu unnappatikee, eee parisoedhanaku, vidhaanamlo ledhaa aacharanalo maarpulaku madhya chaalaa sambandhaalu laevu.