
marketing myopia

sameeksha.
marketing myopia anedi vyaparalu tama marketnu vruddhi avakaasaalanu kolpotayi kabatti chaalaa takkuvagaa nirvachinche dhoranini soochinche padam. kevalam tama utpattulanu vikrayinchadaaniki prayatninchadam kante, oka utpatti ledhaa manchi yokka viniyogaanni meruguparachadampai drushti pedithe vyaparalu deerghakaalamlo merugga panicheestaayani idhi suuchistumdi.
marketing myopia kaaranamgaa takkuva ledhaa teevramaina ksheenatanu anubhavinchina parisramalaku aneka udaaharanalu unnaayi. marketing myopiatho badhapaduthunna parisramaku udaaharana veediyo adde parisrama, idhi 2000 la praarambhamlo blockbuster llc anae american company aadhipatyam chelaayinchindi. netflix vanti online streaming sevala aavirbhavam mariyu prajaadaranaku anugunamgaa blockbuster 2009loe diwala teeyadaaniki daakhalu cheyadamlo viphalamaindi.
muulam.
oka samstha "vruddhi parisrama" anie pilavabade oka samstha anae bhrama, mariyu swalpa drushtigala manastatvam kaaranamgaa oka myopic samskruti oka vyapaaraanni padipovadaaniki daariteestundani theodor levit pratipaadinchaaru."ituvanti nammakalu santruptiki daariteestaayi mariyu viniyogadaarulu emi korukuntunnaro drushtini kolpotayi. myopic nirvaahakulu asalu utpattipai ekkuva drushti pedataaru mariyu viniyogadaarudi avasaralu mariyu korikalaku anugunamgaa maaradaaniki niraakaristaarani chebutaaru.
vruddhini konasaaginchadaaniki, companylu tama utpattula yokka oohaatmaka deerghaayuvupai aadhaarapadataaniki badulugaa tama viniyogadaarula avasaralu mariyu korikalanu ardham chesukuni, vaatipai charya teesukoovaali. chaalaa sandarbhaallo vruddhi muppu ponchi undhi, mandagistundi ledhaa aagipotundi, market santruptamai unnanduna kaadu, nirvahana vaiphalyam kaaranamgaa.
aaa patrika prabhaavavantamgaa undedi. levit pustakam prachurana aadhunika marketing udyamaaniki naandi anie kondaru vyaakhyaatalu suuchimchaaru. chaalaa samsthala drushti vaaru yea vyaparamlo unnarane daanipai irukaina avagaahanato chaalaa parimitam cheyabadindani dheeni itivruttam. tama corporate drushtini tirigi pariseelinchaalani, vistruta drukpathaala paramgaa tama marketlanu punarnirvachinchaalani eee pustakam seeevolanu prothsahinchindi. idhi vijayavantamaindi endukante levit yokka anni panula maadirigaane, idhi kooda aacharanaatmakamainadi mariyu aacharanaatmakamainadi. samsthalu vistruta drukpathaanni sweekarinchina tarvaata vaaru chudagalige avakaasaalanu kolpoyinatlu kanugonnayi. udaaharanaku, aneka chamuru companylu (kaagitamlo ayana pradhana udaaharanalalo okadaanni suuchimchaevi) tama vyapaaraanni kevalam petrolium kakunda saktigaa punarnirvachinchaayi. dheeniki viruddhamgaa, raayal dutch shell anusaktilo pettubadi karyakramanni praarambhinchinappudu, vaari parisrama patla marinta jagrattagaa gowravaanni pradarsinchadamlo viphalamaindi.
swalpadrushtilenidi chaalaa saadhaaranam kaavadaaniki oka kaaranam emitante, prajalu bhavishyattunu khachitamgaa anchanaa veyalerani bhaavistaaru. idhi chattabaddhamaina aandolana ayinappatikee, utpatti ledhaa sevapai drushti pettadaniki badulugaa viniyogadaarula avasaralaku praadhaanyata ivvadam dwara dheenini tagginchavachhu. kalakramena viniyogadaarula avasaralu chaalaa sthiramgaa untaayi. chamuru company viniyogadaarulaku ellappuduu shakti avasaram, ayithe aaa avasaranni teerchadaaniki vaariki ellappuduu petrolium avasaram undakapovachhu.
levit prakaram, vruddhi parisrama vantidi edhee ledhu. vruddhi avakaasaalanu srushtinchadaaniki mariyu pettubadi pettadaniki vyavastheekruta mariyu nirvahinchabadutunna companylu matrame unnaayi. corporate sweeya-mosam naalugu paristhitula chuttoo tirugutundihi
aacharanaatmaka vyayamam.
parisramalu marinappudu, companylu ekkuva avakaasaalanu sadviniyogam chesukovacchu. levit yokka pani nirvaahakulaku vaari prastuta vyapara kaaryakalaapaalaku minchi chuudataaniki mariyu "velupala" aalochinchadaaniki bodhistundi. georg steiner (1979), ravana vishayamlo levit yokka prasiddha udaaharananu udaharinche abhimanula sudeergha varusalo unna aneka mandiloo okaru. 1910loe oka buggy whip tayaareedaaru thana vyapaaraanni "ravana starter vyaparam" gaa nirvachinchinatlayithe, saanketika maarpu korinappudu vaaru automobile vyaapaaramloki velladaaniki avasaramaina srujanaatmaka leepu cheyagaligevaaru.
marketing vyuuham, vividha predictive techniclu mariyu customer yokka jeevitakaala viluvapai drushti kendrikarinche vyaktulu kontavaraku myopia kante paiki edagavacchu. idhi deerghakaalika labha lakshyaala viniyogaanni suuchistumdi (konnisaarlu swalpakaalika lakshyalanu tyaagam chese pramaadam undhi).
kotta marketing myopia.
vyapara nirnayaala yokka vistruta saamaajika sandarbhaanni vikrayadaarulu chudalekapoyinappudu, konnisaarlu vaari samstha mariyu samaajaaniki vinaasakaramaina phalitaalato "kotta marketing myopia" sambhavistundi. idhi moodu sambandhita drugvishayaala nundi udbhavinchindihi (1) itara vaataadaarulanu minahaayinchadaaniki viniyogadaarupai ekamanaskathatho drushti pettadam, (2) customer mariyu athani ledhaa aame avasaralaku athi irukaina nirvachanam, mariyu (3) bahula vaataadaarulanu uddesinchi prasanginchaalsina avasaram unna vyaparamlo maarina saamaajika sandarbhaanni gurtinchadamlo vaiphalyam.
kotta marketing myopia" loe.saampradaaya" "marketing myopia" "loe unnatlugaa, viniyogadaarulu kendra parigananalo untaaru".ayithe," "kotta marketing myopia" "aalochananu abhivruddhi chesina vidyaavaettalu itara vaataadaarulaku kooda marketing drushti avasaramani gurtinchadam chaalaa avasaram anie paerkonnaaru". vyaparam nundi viniyogadaarula companylaku, eee itara vaataadaarulaku (udhaa.zii.udyogulu) konnisaarlu (conny ellappuduu kaadu) viniyogadaarulu kooda avutaaru.
ilanti padaalu.
kotler mariyu singh (1981) "marketing hyperopia" anae padaanni roopondinchaaru, dheeni ardham sameepa samasyala kante suduura samasyala gurinchi merugaina drushti. baghman (1974) "marketing macropia" anae padaanni upayogistaadu, antey mea parisrama gurinchi athi vistruta drukpatham.

