marco sursted

marco sursted oka german vidyavetta mariyu marketing parisoedhakudu. athanu ludwig maximilian university off munich loe puurti professor mariyu babes-bolay-universitylo anubandha parisoedhanaa professor.
sursted thana patraalaku aidu pacchala prasamsaapatraalu mariyu moodu pacchala saahityam atyuttama kaagitapu avaardulanu andukunnaru. athanu clarivate analytics yokka atyanta udaharinchabadina parisoedhakula jaabitaalo sabhyudu. niyaminchabaddaadu, athanu anni shaastreeya vibhagalalo atyanta udaharinchabadina parisoedhakulaloo okarigaa jabita cheyabaddaadu mariyu frankfurter alzhemine jeatung chetha parisoedhana vibhaagamlo germanylo rendava atyanta prabhaavavantamaina vyapara parisoedhakudigaa rank pondaadu. sursted vilium aarr nuu moodusaarlu andukunnaru. marketing sains academy yokka darden avaardu. athanu behaviourmetrica mariyu journal off business economics yokka area editargaa panicheestunnaaru. long range planning, journal off dhi academy off marketing sains, european business review, journal off marketing theory und practies vanti konni vyapara patrikalaku ayana atyanta udaharinchabadina rachayita. 
vidya.
sursted myoonichlooni ludwig maximilian vishwavidhyaalayamlo chaduvukunnadu, akkada athanu athanu masters off sainsku samaanamaina german diplom-coffman degreeni puurti chesaadu. chesaadu, athanu eee samsthalo thana master off business research degreeni puurti chesaadu. athanu athanu munich looni ludwig maximilian vishwavidhyaalayamlo summa cuum laad thoo business administrationlo thana doctorate degreeni puurti chesaadu. sursted bodhinchaadu adhe vishwavidyaalayam nundi thana nivaasa degreeni pondaadu.
vrutti.
athanu athanu assistant professorga padoonnati pondaadu mariyu loodwig-maximilians vishwavidyaalayam munich loe rendu samvatsaraalu bodhinchaadu, bodhinchaadu otto vaan guericay vishwavidyaalayam magdeberglo marketing adhyakshudiga cheraadu. cheraadu, ludwig-maximilians-university myoonichlo marketing puurti professorga sursted niyamitulayyaaru. athanu 2011 mariyu 2018 madhya australialoni nucasal vishwavidhyaalayamlo anubandha professorga mariyu 2018 mariyu 2020 madhya malaysialoni monash vishwavidhyaalayamlo panicheesaaru. mariyu, athanu babes-bolay vishwavidhyaalayamlo anubandha parisoedhanaa professorga niyaminchabaddaadu.
niyaminchabaddaadu, athanu dutior marketing verbandlo parisoedhana mariyu aavishkaranala boardu sabhyudayyadu.
marchi 31,2022naa, babes-bolay vishwavidyaalayam ataniki doctor hanaris kaza anae birudunu pradaanam chesindi, idhi atyunnata vishwavidyaalaya vishishtata, vyaparam mariyu aardhika saastramlo vidya parisoedhana naanhyatanu penchadamlo ayana chesina visaesha sahakaram, saamaajika shaastra rangamlo nirmaanaatmaka sameekaranaalanu upayoginche dayta vislaeshanhaloo ayana paddhatula aavishkaranalu, vishwavidyaalaya vidya sangham, parisoedhanaa karyakalapalu mariyu keerti abhivruddhiki ayana chesina krushi.
parisoedhana.
sursted viniyogadaarula pravartana, parisoedhanaa paddati mariyu cycometrics paie pramukha panditudu. 2020 natiki, ayana prachuranalu 90000 saarlu udaharinchabaddaayi. ayana parisoedhana "nature human behaviour", "journal off dhi academy off marketing sains", "international journal off research inn marketing", "journal off varald business", "multivariate behavioural research", "organizational research methods" mariyu "psychometrica" loe prachurinchabadindi. namuunaa anchanaa mariyu vivarana, namuunaa moolyaankanam, gupta taragati vislaeshanha, kolata asthirata anchanaa mariyu pakshika kanishta chaturasraala nirmaanaatmaka sameekarana namoonaalo namuunaa polikalapai sursted aneka rachanalu chesaaru.
sursted pakshika kanishta chaturasraala nirmaanaatmaka sameekarana namuunaapai chesina krushiki prasiddhi chendaadu, idhi kaarana namuunaalanu anchanaa vaeyadaaniki pratikshepa-aadhaarita saanketikata, idhi saamaajika saastraalalo vistruta vyaaptini pondindi. athanu eee paddhatipai vistrutamgaa sweekarinchina rendu pustakaalanu saha-rachinchaadu, "pakshika kanishta chaturasraala nirmaanaatmaka sameekarana namuunaa (pls-sem) paie primer", idhi arabic, chainees, german, italian, corian, pertian mariyu spanish bhaashalaloki anuvadinchabadindi; mariyu "pakshika kanishtha chaturasraala nirmaanaatmaka sameekarana namuunaa (pls-sem) loe adhunaatana samasyalu", idhi korea, pertian, spanish mariyu viyatnaameeslaloki anuvadinchabadindi. munupati pustakaanni audrian leguina "pls-sem paie praathamika avagahana pondadaaniki oka viluvaina suuchana" gaa sameekshinchaaru. eee pustakam "vidyaarthulu, upaadhyaayulu, parisoedhakulu mariyu abhyasakulaku praathamika suuchanagaa maarutundani kooda ayana paerkonnaaru."
sursted yokka parisoedhana cycometrics varaku vistarinchindi, mukhyamgaa single-item kolatala upayogam mariyu saamaajika saastraalalo kolata yokka praamaanikata. 2019 mariyu mariyu, athanu bahula vaividhya pravartana parisoedhana, "prakruti maanava pravartana" mariyu "psychometrica" loe patraalanu prachurinchaadu, dheenilo athanu mariyu athani saha rachayitalu kolata anischiti bhavananu psychometricsku badilee chesaaru.
otto-vaan-guric vishwavidyaalayam magdeberglo professorga unnappati nundi, sursted viniyogadaarula pravartana amsaalalo, mukhyamgaa sandarbha prabhavalalo aasaktini pondaadu. athanu saadhaaraneekarana mariyu raajee mariyu aakarshana prabhavalapai sambhaavita mariyu anubhavika patraalanu prachurinchaadu. eee parisoedhanaloo bhaagamgaa, sursted mariyu athani saha-rachayitalu raajee prabhaavampai serotonin lopam yokka prabhavanni anchanaa vaesaaru, eee prabhavam sahajamaina nirnayam teesukovadam kante uddeshapoorvakamgaa mariyu demand chese aalochanaa prakriyala phalitamgaa undani chuupimchaaru.
2019 nundi, sursted indriya marketing amsaalapai kooda panicheesaaru. eee rangamlo ayana chesina parisoedhana viniyogadaarula pravartanapai parisara suvasana prabhavam mariyu utpatti angeekaaram pareekshalalo vividha vaataavaranaala paathratho vyavaharistundi.

