
andreau ess. see. ehrenberg

andreau ehrenberg (1 meey 1926-25 august 2010) heey sankhyikishastradnya aanee vipanan shastradnya hote. ardhya shatkahoon adhik kaal tyanni mahitee qamee karane/vishleshan aanee sadarikaran aanee kharedidarache vartan aanee jahirati kasha karya karatat heey samajoon ghenyasathi yogdan dile.
charitra.
andreau ehrenberg yancha janm 1926 madhye germanyt eka suprasiddha shaikshanik kutumbat jhaala. tyache vadil hans ehrenberg hote, tyache kaka itihaskar vijete ehrenberg hote aanee geophrey aanee louis elton heey tyache chulat bhau hote. 1938 madhye teey tyanchya palkansobat englandla gele aanee tyanni tounton yetheel queens collegemadhye shikshan ghetale. tyanantar tyanni kings college, nucasal aanee cambridge vidyapithat sankhyikicha abhyas keela.
1951 madhye teey londonmadhil institute auph cychiatrymadhye sankhyikiche vyakhyate jhaale aanee 1955 madhye vyavsayik vipanan sanshodhan aanee sallamsalatimadhye gele, jithe vipanan sanshodhan aanee vyapak kshetranmadhil sankhyikeey paddhativaril tyanche lekhan lavkarach prasiddha jhaale. 1970 madhye tyanna london business skoolmadhye vipanan aanee dalanvalan shakheche adhyakshapad swikaranyasathi aamantrit karnyat aale, jithe teey 23 varshe rahile aanee akheris tyanni sanshodhan shakheche adhyakshapad sweekarle.
1993 madhye, ehrenberg london south banq vidyapithat vipananache pradhyapak jhaale, jithe tyanni vipanan sanshodhan kendrachi sthapana kelee aanee sanshodhan aanee vikas upkram suru keela, jyala parimanatmak vipanan dnyanacha pathpurava karnyasathi aanee prasar karnyasathi aantarrashtriy staravar vyavasayanni nidhi deela hota. aar. aanee dii. aay. dakshin austreliya vidyapithatil vipanan vidnyan kendrashi jawalun sambandhit jhaale aanee 2004 madhye, ehrenberg yanna aar. chey sanchalak mhanoon niyukt karnyat aale. aanee dii. aay. unissa yetheel vipanan shaleche pradhyapak byron sharp. 2005 madhye, ehrenberg aar madhoon purnapane nivrutt jhaale. aanee dii. aay.
dakshin austreliya vidyapithane aata vipanan vidnyanasathi ehrenberg-baas sanstha sthapan karnyasathi vipanan vidnyan kendracha vistar keela aahe aanee 2005 madhye ell. ess. bii. yuu. yetheel vipanan sanshodhan kendrache naav badaloon ehrenberg center phaur research inn marketing asey karnyat aale aanee dow. dagg bennet aata digdarshak aahet. purviche aar. aanee dii. aay. vareel donhimadhye samavisht kele gele aahe.
pratham 1969 madhye aanee punha 1996 madhye donada british market research societyche suvarnapadak midalyache durmil gaurav herenberg yanna labhale. tyanni royal statistical societychi manad fellowship dekhil ghetali. december 2005 madhye dakshin austreliya vidyapithane tyanna manad doctorate pradan kelee. 2010 madhye tyanna (american) jahirat sanshodhan sansthecha jivangaurav puraskar midala.
ehrenberg yanni sahaa pustake aanee 200 hoon adhik prakashne lihili. vayachya 80 vya varshi teey nivrutt jhaale.
sanshodhan paddhati.
sankhyikichya samajik vidnyanachya anuprayoganmadhye prarambhik ruchi cambridgemadhye aadhich disun yeu lagali hotee (jase qee gunavatta mulyankanasathi aanee ann udhyogatil kimmat anudanasathi prashikshit chav-parikshakanchya vishvasarhatebaddal vyapak prayog). suruvatichya kalat done vibhavna dekhil vikasit jhalya, pahili mhanje sadhya mahitivar ladaleli bahubhinna tantrapaddhati aanee dusari mhanje ganeet hii, upayojit sankhyikimadhye swatachya fayadhyasathi.
bhautik vidnyanachya paddhati samajik vidnyanala lagoo hotat assa ehrenbergcha vishvas haard science journal necharmadhil eka lekhat vyakt karnyat aala hota. tyat tyanni thampane sangitale qee, kharedi karnyachya lokanchya aaveganche varchasva asalelya kshetratahi, vipananachya kshetrat, lakshavedhi niyamitata aahet.
asha kayadyapramane sambandhancha shodh aanee vikas, kagadpatranchya maliket varnan karnyat aala hota. yaa sthitiche nishchit vidhan nantar royal statistical societyla vachalelya dusarya peparmadhye aale. saransh takkal padalela mhanalah 
ehrenbergne nehmich nidarshanas aanoon dile qee atishay bhinn karyatmak swarupache anek model jawaljawal samaan tandurustisaha tayar kele jaau shakatat. parimanatmak sambandh vyakt karnyasathi yogya namuna swarupachi nivad tyachya matey khaleel garjannusar niyantrit kelee jaateh
model form nivad kinwa mapdand nirdharanamadhye optimization konatehi tantra vaparnyat apayshavar matra mothya pramanat teeka karnyat aalee aahe. paramparik tantranni tayar kelelya prakashit aanee mothya pramanat vaparlya jaananya pratimanchya anupasthitikade laksh vedhoon gheuun ehrenbergne yaa tikanna uttar dile aahe. aanakhi eka teeka ashee aahe qee ehrenbergchi prakashit pratikruti gatanchya sarasarimadhil sambandhanshi sambandhit aahe aanee asha prakare vyaktinmadhil badalakade durlaksh karate.
yaa vibhagatil kalpana, grahakanchya vartanacha abhyas, herenbergchya kamachya pramukh kshetranpaiki ekamadhye vaparlya gelya.
kharedidarache vartan.
1955 madhye, ehrenberg grahak patalanvar kaam karat vipanan sanshodhanat ruju jhaale. tyancha pahila mailacha dagad 'grahak kharedicha namuna' hota, jyamadhye grahak vastoonchya brandchya kharedichya sankhyesathi nakaratmak dwipadi vitaranachi upayuktata darshavili gelee.
1980 chya dashakachya suruvatila, gerald goodhart aanee criss chatfields, tyanni brandchya nivadisathi aine. bii. dii. modelcha vistar keela. bahu-brand prakaranatil samanyikaran 'daad diriclate aii comprehensive model auph shopping behaviour' madhye mandale gele aanee teey royal statistical societyla vachoon dakhavanyat aale. akheris 1984 madhye prakashit jhalelya brand nivadichya aine. bii. dii.-diriclate modelane vividh prakarchya bajarpethanmadhye varanvar honanya shreni aanee brand kharediche yashasviritya pratirupan kele. 'daad dirichlet' heey, jase teey olakhale jaau lagale, duheri dhokyachi sthitee, kharedi kayadyachi nakkal aanee naisargik maktedari yasah anek anubhavjanya samanyikaranansathi jababdar aahe. vividh utpadan shreni, desh, vel aanee vargani aanee punha kharedi karnyachya bajarpethanchya pradarshanasathi heey chalate asey disun aale aahe. navinyachya prasarachya bases models vipananatil sarvat prasiddha anubhavjanya samanyikarananpaiki eka mhanoon tyache varnan kele gele aahe. eka swatantra prayatnat, bemmore aanee schmitlyn, bemmore aanee maurison yanni samaan model nondavale. tyanni tyachya sankhyikeey gunadharmancha abhyas keela aanee visheshtah teey sadhya aine. bii. dii. modelmadhye qamee hott asatana. tyanni ekvatalelya pratimanala beeta dwipadi/nakaratmak dwipadi vitaran (bibi/nbd) asey naav dile. tevhapasoon heey model yaa navane shaikshanik aanee vyavsayik yaa doghandware mothya pramanat lagoo kele gele aahe. 
repeat shopping' yaa pustakat, herenbergchya yaa kshetratil karyacha saransh denyat aala aahe.
grahakanchya vartanachya yaa pratimanmadhun, mhanje prasthapit brandchya jahiratinvaril drushtikonatun, ehrenberg tayar jhaala aahe. heey mukhytah jahirat kelelya brandchi jahirat karnyasathi kaam karate, parantu kvachitach patvoon dete.
jahiratincha parinam keval alpakalin asato aanee tyacha brandchya tyanantarchya vikrivar kinwa brand nishthevar parinam hott nahee. jahiratinchya velee atirikt kharedidaranni jawaljawal sarvanni naveen kharedidaransathi apekshit honyaeivaji jahiratinchya aadhi teey vikat ghetalyache disun aale aahe.
deta qamee karane.
ehrenbergchya kamacha haah aanakhi eka bhag aahe. 1975 madhye tyanni pahilyanda 'deta reduction' prakashit kele. yaa pustakat sudharana karnyat aalee aahe, punarmudran karnyat aale aahe aanee anuvadit karnyat aale aahe (ehrenberg 1981). sanshodhan paddhati aanee andaj lavnyacha barachsa drushtikon detamadhil namune shodhanyavar avalambun asato aanee sopya sarnyanmadhil tyachya sadarikaranamule yala khoop madat hote asey teey sangate. asha saranya parinamanchya sanvadas dekhil madat karatat.
moolbhut kalpana khoop sopya aahet. teey smrutee kashee karya karate yaa tattvanvar avalambun asatatah sadhya saranyanchi spasht mandani, aakrutyanchi goal rachana, tyach stambhat tulana karnyasathi aakruti thevane aanee sarasari darshavine.
shaikshanik, vanijya, parantu british sarvajanik kshetrat jyaa prakare mahitee sadar kelee jaate, tyavar yaa kamacha motha parinam jhaala aahe. tethe surr harry campian yanchya netrutvakhalil aakadevarichya adhikrut british masik digestchi mandani anek varshanni ehrenbergla purvavat karate, parantu anek prakare samaan namuna tayar karate.
sanvad.
pannas varshanhun adhik kaal, ehrenbergne keval naveen tattve aanee samajootdarpana shodhanyasathi kaam kele nahee, tarr jawaljawal nehmich aadhich upalabdh asaleli mahitee vaparali. tyanni sanvad sadhanyasathi agadi kathor parishram ghetale-sadhe aanee samajanyasarkhe lihinyasathi aanee eka samajanyajogi katha sangnyaitaki aakruti sadar karnyasathi. tyachya table aanee taktyanni nehmich tyachya sanvadala aadhar deela. tyanni vachakanna swatah mahititoon arth kadhanyache kaam karnyas sangitale nahee. 
anekada tyachya sahkanyanchya santapala tond dett, ehrenbergne tyacha masuda tayar keela aanee punha masuda tayar keela. atalantikchya donhi bajunna aapale nishkarsh sadar karnyat aanee jaheer karnyat teey athak hote, jaree alikadech sadhyachya lekhkala tyanni asey nirikshan nondavale qee tyanche swatache mothe apayash heey tyanchi tattve sankhyikichya vaparkartyanparyant prabhavipane pohochavanyat hote. tathapi, sankhyiki vidnyan aanee vipanan yaa donhi paddhatinchya saravavar prabhav padanyache tyanche kaam suruch aahe.
granthasuchi.
yamadhye varr visheshtah namood naan kelelya kahee mahattvachya kagadpatrancha samavesh aahe.