neuromarketing

neuromarketing heey eka vyavsayik vipanan sampreshan kshetra aahe jeey bajar sanshodhanasathi neurocycology lagoo karate, grahakanchya censorimotor, sandnyanatmak aanee vipanan uttejananna bhavnik pratisadancha abhyas karate. vikretyanna punaravrutti sambhavya fayadhyanmadhye adhik karyaksham aanee prabhavi vipanan mohima aanee dhorane, qamee utpadan aanee moheem apayash aanee shevati lokanchya vastavik garja aanee ichcha vipanan swarsyanchya garja aanee ichchhanna sajesha hatalani yancha samavesh hoto.
kahee kampanyanni, visheshtah grahakanchya vartanacha andaj lavnyachya mothya pramanavar mahattvakanksha asalelya kampanyanni tyanchya swatachya prayogshalanmadhye, vidnyan vidnyan kinwa shaikshanik sansthanshi bhagidarit guntavanuk kelee aahe. neuromarketing haah ajunahi eka mahagada drushtikon aahe; tyasathi chumbakeey anunad imaging (emm. aar. aay.), dolhyancha magova ghenyasathi gatee capture aanee electroencephalogram yasarkhi pragat upkarane aanee tantradnyan aavashyak aahe. tantrikashastra aanee vipanan sanshodhanatun midalelya naveen shikavaninche praman lakshat gheta, vikretyanni mahagadya chachanyanmadhye guntanyachi garaj naan thevata neuromarketing sarvottam paddhati lagoo karnyas suruvat kelee aahe.
itihas.
neuromarketing heey vipananatil eka udayonmukh shist kshetra aahe. heey tantrikashastra aanee manasshastra yasarkhya kshetranmadhun sadhane aanee paddhati udhar ghete. neuromarketing' haah shabd 2002 madhye vegvegalya lekhakanni (see. eff.) mandala hota. "infra") parantu yaa kshetratil sanshodhan 1990 chya dashakapasun aadhalu shakate.
gerald zaltman haah neuromarketingmadhil pahilya prayoganpaiki ekashi sambandhit aahe. 1990 chya dashakachya uttaradhat, jemma calvert (yooke) aanee gerald zaltman (us) yaa doghannihi grahak tantrikashastra kampanya sthapan kelya hotya. vipanan pradhyapak gerald zaltman yanni 1990 chya dashakat jahirat vikanyasathi zaltman roopak nishkarshan tantrache (zedmet) paytant ghetale. zametne vishesh nivadak pratimanchya sanchansah manvi avchetanatecha shodh ghetala jyamule sakaratmak bhavnik pratisad midato aanee kharedila uttejan uttejan lapalelya pratima, rupakanna sakriy karate. shodhalelya pratimanchya aadharavar chitramay kolaj bandhale gele, jeey jahiratinchya aadharavar aahet. zametne koka-koola, general motors, nessel aanee proctor aanee jugar yasah shekado pramukh companyanmadhye-grahakanmadhye patkan lokpriyata midavali. zaltman aanee tyachya tyachya tyaa sansthanni menduchya scanchi tapasani karnyasathi aanee grahakanchya majjatantu kriyakalapanche nirikshan karnyasathi niyukt kele hote. 1999 madhye, tyanni grahakanchya menduchi kriya aanee vipanan uttejananmadhil parasparsambandh darshavinyasathi karyatmak chumbakeey anunad imaging (eff. emm. aar. aay.) vaparnyas suruvat kelee. zaltmanchya vipanan sanshodhan paddhatinni vipanan sadhananmadhye vaparlya jaanarya manasshastriy sanshodhanat vaadh kelee.
neuromarketing' haah shabd 2002 madhye sahyogi pradhyapak phillip morel yanchya mukhya prabandhat pratham prakashit jhaala, jeey nantar ecole national superarior dii architecture dii parris-belvileche vidyarthi hote. bhandavalshahi II: infocapitalism (anubhav)" yaa adhyayat up-adhyayacha "atee-tarksangat apekshah neuroscience aanee neuromarketing" haah vikas aahe. tyach varshi, 'neuromarketing' haah shabd prakashgruhane (gadhvashi sampark sadhalyanantar) eka lekhat prakashit keela. praa. yaa vishayabaddal adhik mahitee), atalanta yetheel eka vipanan sanstha aanee dutch vipanan pradhyapak ele smids vapartat. prakashgruhane prayojit kelelya vipanan vibhaganmadhye neurophysiological (majjasanstheche karya) sanshodhan; tyanni eka vyavasay ekak tayar kele jyat bajar sanshodhanachya uddeshansathi eff. emm. aar. aay. scancha vapar keela gela. companyne imori vidyapithashi hitsambandhanchya sangharshababat vegane teeka aanee napasanti aakarshit kelee, jyanni vibhag sthapan karnyas madat kelee. haah upkram janatechya lakshatoon gayab jhaala aanee aata 500 hoon adhik grahak aanee grahak-utpadan vyavsayansah kaam karato. koka-koola aanee pepsichi andh chav chachani, pepsy challenge, haah 2004 madhye karnyat aalela abhyas hota, jyane neuromarketingkade laksh vedhale. 2006 madhye dow. carl marcy (us) yanni neuromarketing sanshodhanavar laksh kendrit jahirat innerscope sanshodhanachi sthapana kelee. nantar meey 2015 madhye nilson corporation innerscope sanshodhan vikat ghetale aanee nilson grahak neuroscience asey tyache naav badalale. unileverchya grahak sanshodhan sanshodhan nidhine (crafe) dekhil neuromarketing sambhavya upayoganvar shwetpatre prakashit kelee hotee.
sankalpana.
ekhadya utpadanas lakshyit bajarpeth kassa pratisad deil yachee mahitee gola karane hii utpadanachi jahirat jahirat sansthansathi pahili payari aahe. vipanan sanshodhanachya paramparik paddhatinmadhye prastavit utpadanachya vaishishtyanche moolyankan karnyasathi vaparale jaanare kendrit gut kinwa mothe sarvekshan samavisht aahe. yaa prakarchya abhyasat vaparlya jaanarya kahee paramparik sanshodhan tantre mhanje hriday vidyut kriyakalap (eae. see. jee.) aanee vishayanchya tvachechya (eae. dii. aii.) vidyut kriyakalapanche mapan. tathapi, yamule bajar sanshodhanache nishkarsh aanee kharedichya velee lakshyit bajarane pradarshit kelelya vastavik vartanamadhye visangati nirman hote. manvi nirnay ghene hii mendutil janivpurvak aanee jaanivahin ashee donhi prakriya aahe aanee sanshodhanachi hii paddhat spasht (kinwa janivpurvak) bhavna gola karnyat yashasvi jhaali asali taree tee grahakanchya antarnihit (kinwa beshuddha) bhavna prapt karnyat ayashasvi tharali. nirnay ghenyachya prakriyet jaaniv nasalelya mahiticha motha prabhav asato.
neuromarketing sankalpana vipanan, manasshastra aanee tantrikashastra yancha samavesh karate. menduchi kriyashilata mojanyachya aakramak nasalelya paddhatindware grahakanche nirnay samajoon ghenyasathi antarbhut preranambhovati sanshodhan kele jaate. yamadhye electroencephagraphy (eae. eae. jee.), magnetoencephalography (emm. jee.) aanee functional magnetic resonance imaging (eff. emm. aar. aay.), dolhyancha magova ghene, electrodermal pratisad upay aanee itar neuro-tantradnyanacha samavesh aahe. utpadane aanee/kinwa sambandhit uttejanansah sadar kelyavar grahak kassa pratisad detat aanee kase anubhavtat yacha sanshodhak tapas karatat aanee shikatat. tyanantar nirikshane sahbhaginchya anumanit bhavna aanee samajik parasparsanvadashi parasparsambandhit kelee jaau shakatat. utpadane kinwa jahirati sakaratmak bhavnanshi sambandhit mendutil pratisadanna uttejan detat qee nahee heey nirdharit karnyasathi bajar sanshodhak hii mahitee vapartat. tyamule sambandhit manvi bhavna aanee utpadane, jahirati aanee nirnay ghenyashi sambandhit vartanukichya namunyancha abhyas karnyasathi neuromarketing sankalpana sadar karnyat aalee. neuromarketing grahakanchya vartanache namune pradan karate aanee vidyaman sanshodhanacha punha arth lavnyasathi dekhil vaparale jaau shakate. heey grahakanchya vartanachya bhavnik pailunche siddhant pradan karate.
grahakanche vartan vyaktichya janivpurvak nivadi aanee menduchya kriyakalapanchya moolbhut patali yaa donhinchi tapasani karate. udaharanarth, nirikshan kelelya majjatantu prakriya swayam-nondavalelya mahitichya tulanet loksankhya-patalichya mahiticha adhik achook andaj detat. neuromarketing heey grahakanchya lakshyit karnyasathi lagoo karnyapurvi branding aanee bajar dhorananche parinam moju shakate. tyanantar vikrete utpadanachi jahirat karoo shakatat jenekarun teey sambhavya grahakanchya aavadichya vegvegalya andajansah sanvad sadhel aanee tyanchya garja purn karel.
samajik networking, shodh vartan aanee sanketsthalatil sahbhagache namune yasarkhya aadhunik kalatil jahirat vahinya samajoon ghenyasathi mothya detasah neuromarketingcha vapar keela jaato. priy sansthansarkhya sanstha, avachetan staravar grahakanshi adhik changlya prakare sanvad sadhanyasathi, sansthanna tyanchya vipananat asha prakarchya majjasansthecha vapar karnyas madat karatat.
tantrikashastra sadhane.
grahakanchya nirnay ghenyachya aanee vartanachya abhyasasathi vividh tantrikashastra sadhane vaparali jaatat. sahasa, tyat mahattvachi sharirik karye moju shakanari upkarane samavisht asatat (udaa.jee.hrudayache thoke, shvasochavasacha darr, raktadab) aanee pratikshep (udaa.jee., dolha sthir karane, putaliche vistar, vistar abhivyakti). hii sadhane chhap, pratikriya (udaa.jee.sakaratmak, nakaratmak) aanee bhavnik pratisad (udaa.jee.sakaratmak, nakaratmak) jevha vipanan uttejananchya samparkat yetat tevha grahak majjatantushastra sadhane dekhil karyatmak chumbakeey anunad imaging (fmri) aanee electroencephalogram (eae. eae. jee.) yasarkhya menduchya kriyakalapanche vastavik-vel mojmap karnyas anumati detat. mojamapachya prakaravar aadharit sadhane teen shreninmadhye vibhagali jaau shakatatah (1) swayam ahwal aanee vartanook, (2) sharirik aanee (3) neurophysiological. sadhya grahak tantrikashastra sanshodhanat eae. eae. jee., eff. emm. aar. aay., eff. aine. aay. aar., eae. see. jee., eae. tii., jee. ess. aar. aanee eff. eae. aar. hii sadhane vaparali jaatat. grahak majjatantushastra sanshodhanat eae. eae. jee. heey sarvat jaast vaparale jaanare sadhan aahe.
vibhajan aanee sthan.
nirnay prakriyechya prastavit neuromarketing sankalpanevar aadharit, grahakanche kharediche nirnay ektar pranali 1 kinwa pranali 2 prakriya kinwa platochya done ghode aanee rathavar avalambun asatat. pranali 1 vichar antardnyani, beshuddha, sahaj, vegwan aanee bhavnik aahe. yaulat, pranali 2 dware chalavale jaanare nirnay heey janivpurvak, janivpurvak tark, santh aanee prayatnasheel asatat. zuraviki mhanatat qee kharediche nirnay aekhadyachya manahsthiti aanee bhavnanvar aadharit asatat; assa nishkarsh kadhatana qee saktichi aanee kinwa utsfurt kharedi hii pranali 1 dware chalavali gelee hotee.
electronics bajarpeth aanee fashion udhyogasah anek udhyoganmadhye tarun lock kharedidaranchya mothya vatyache pratinidhitva karatat. menduchya paripakvatechya vikasamule, paugandavasthetil mulanna tivra bhavnik pratikriya yetat, jaree itaranchi bhavnik abhivyakti olakhanyat tyanna adchan yeu shakate. kirkol, laksh vedhoon ghenare sandesh (dhwani kinwa halchal jahirat pratimansarkhya vividh madhyamancha vapar karoon) aanee tyanchya bhavnik abhivyaktinvar spashtapane prabhav takoo takoo sandeshansah kishoravayin mulanna lakshya karnyasathi vikrete yaa majjasansthechi mahitee vaparu shakatat. kishoravayin mule adhik 'antahkaran' varr avalambun asatat aanee parinamancha purnapane vichar karat naheet, tyachpramane pramukhyane utsah aanee aavegavar aadharit utpadananche grahak aahet. yaa vartanukichya gunavattemule, kishoravayin mulanna lakshya karnyasathi bajarpetheche vibhajan karane, bhavnik, twarit-pratisad drushtikonatun jahirat jahirat vikretyansathi fayadeshir tharoo shakate.
bajaratil tyanche brand, utpadan kinwa seva sambandhit vaishishtyansah dhoranatmakaritya sthapit karnyasathi, bajarala lahan lakshyit bajarpethanmadhye kinwa vibhaganimadhye vibhaganyasathi vikrete vibhajan aanee sthiticha vapar karatat. neuromarketing karyapaddhati pratyek vibhaganiche anek pailu vicharat ghete, jase qee tyanchi vartanook, loksankhyashastriy aanee manasshastriy roochi, eka-eka sanvad tayar karnyasathi aanee brandshee sambandh thevanyasathi. yamule brandla thet sandesh denyasathi samajshastriy samooh tayar hotat. 
udaharanarth, linganmadhil majjasansthetil farak lakshyit bajarpeth aanee vibhaganivar prabhav takoo shakatat. purush aanee stree mendutil sanrachanatmak farkancha grahak mhanoon tyanchya sambandhit nirnayanvar motha prabhav padato, asey sanshodhanatun disun aale aahe.
teeka.
chhadmavidnyan.
neuromarketing seva seva companyanche anek dave vastavik neurosciencever aadharit naheet aanee tyanna prachar mhanoon nakarnyat aale aahe aanee lokpriy sanskratimadhye chhadmavaidnyanik 'neuroscientism' chya laharicha eka bhag mhanoon tyanche varnan kele gele aahe. pensylvania vidyapithatil dalanvalanache pradhyapak joseph turo, grahakanche mutt gola karnyasathi gair-paramparik drushtikon shodhanyasathi jahiratdaransathichya davpechanchya prayatnancha aanakhi eka punarjanm mhanoon neuromarketing nakartat. teey asey mhanat asalyache uddhrut kele jaate, "hypodermic paddhatine lokanparyant pohochanyacha prayatna karnyasathi jahiratinmadhye nehmich eka pavitra grail rahila aahe. mothya kampanya aanee sanshodhan sanstha neuromarketing pattyavar udee marat aahet, kaaran teey serve vipanan gondhalatoon baher padnyas madat karnyasathi konatyahi naveen tantrasathi betab aahet. heey udhyogache swaroop aanee vyavasthet pasarlelya chintebaddal jitke aahe titkech itar konatyahi goshtibaddal aahe."
gopaniyata aakraman.
digital lokshahi kendrasarkhya kahee grahak samarthak sansthanni neuromarketing sambhavya aakramak tantradnyanavar teeka kelee aahe. neuromarketing heey eka vadgrast kshetra aahe jeey vyavsayik satarkateche karyakari sanchalak garry ruskin yanchya matey vipanan mohima tayar karnyasathi vaidyakeey tantradnyanacha vapar karate. gopaniyatecha muddah grahakanchya sanshodhanacha uddesh, parinamancha vapar kassa keela jaeel yabaddal anbhidnya asane kinwa prathamatah sammati dekhil naan dilyane yeto. kahee lokanna ashee bhitihi vatate qee neuromarketersmadhye grahakache munn vachanyachi aanee tyanna bhedbhav, kalank aanee jabardastichya dhokyat takanyachi kshamata asel."
tathapi, jagbharatil udyog sanghatananni gopaniyateshi sambandhit samasyeche nirakaran karnyasathi upayayojana kelya aahet. udaharanarth, neuromarketing science andd business association sanshodhakanni palanyasathi sarvottam paddhatinchya aaspaschi samanya tattve aanee naitik margdarshak tattve sthapit kelee aaheth
vareel yadee sanshodhkankadun palalya palalya goshtinchi sampoorn yadee nahee, parantu jarr sanshodhakanna tyanchya sanshodhanala shaikshanik manyata midavi asey vatat asel tarr teey sahbhaginchya gopaniyateche ullanghan karnyacha dhoka qamee karatat.
hastakshepachi.
digital lokshahi kendrache karyakari sanchalak jeff chester yancha dawa aahe qee neuromarketingcha parinam asha vyaktinvar hott aahe jyanchyabaddal vyaktinna mahitee nahee."pudhe, too assa dawa karato qee jaree praudhankade kaay kharey aanee khote aahe heey samajoon ghenyasathi sanrakshn yantrana asalyamule praudh jahiratinvar aitihasikdrushtya niyaman jhaale nasale taree aata niyam thewale pahijetah" jarr jahirat aata tyaa tarksangat sanrakshananna vagalanyasathi hetupurassar tayar kelee gelee asel tarr... bajarat jahiratinchya bhashanache sanrakshn karnyavar prashnachinh upasthit karave lagel."grahakanchya apeksha aanee punaravrutti punaravrutti vartananshi parichitatemule mendula tyachi dakshata shithil hoil aanee kharedichi prakriya purn karnyasathi avachetanpane utpadane jalad aanee adhik soyiskarpane chalatil. heey vartan grahakanchya tarkbuddhila adhik sahajpane mage takel. tyachpramane, avachetan vipanan tantre majaa-kendrit lakzari kharedisathi utsah aanee aatmavishvas, upbhog pratibandhabaddal aatm-aakramak jagrukta aanee naisargikaritya vaparache fayade vadhavinyasaha uchch bhavna nirman kartil.
tathapi, neuromarketing navkalpanancha samajala fayda hoto assa yuktivad vakil karatat. german neurobiologist kaee-marcus mueller heey 'neuroprixing' yaa neuromarketing prakarala protsahan detat, joou grahakanchya sarvat jaast kimmati olakhanyas companyanna madat karnyasathi menduchya scanmadhun deta vaparato. mueller mhanatat qee "pratyekjan yaa paddhatine jinkato", kaaran mendu-chachani kelelya kimmati companyanna napha vadhavanyas saksham karatat, asha prakare aarthik mandichya kalat jaganyachi shakyata vadhate.
maryada.
neuromarketing heey paramparik vipanan paddhatinche paryay nasoon, grahakanchya profileche spasht chitra midvanyasathi paramparik paddhatinsobat vaparale jaanare eka kshetra aahe. neuromarketing grahakachya antarnihit nirnayanchi antardrushti pradan karate, parantu tarihi grahakanche spasht nirnay aanee aakarshane jaanun ghene mahatvache aahe.
sampoorn vipanan sanshodhan karnyasathi, majjatantu vipanan aanee paramparik vipanan prayog yaa donhincha vapar aavashyak aahe. sanshodhakanna maheet aahe qee grahak jeey tyanna vatate teey mhanatat, tyanna kaay vatate teey navhe, tarr achook abhyas done tappyanmadhye hoilah
1. neuromarketing paddhati vaparoon grahakanche laksh, bhavna aanee brand kinwa utpadanakade kaay aathvaninna chalana dete heey samajoon ghya.
2. vipanan mishran sthapit karnyasathi kendrit gatansarkhe paramparik vipanan sanshodhan qaraa.
sanshodhan karnyachya uchch kharchamule neuromarketing dekhil maryadit aahe. grahak uttejananna kassa pratisad detat aanee kase anubhavtat heey jaanun ghenyasathi sanshodhanasathi eff. emm. aar. aay., eae. eae. jee., biometrics, facial coding aanee aay-tracking yasarkhya vividh tantradnyanachi aavashyakta asate. tathapi, heey tantradnyan bhadyane ghenyasathi kinwa malkisathi kharch aanee tarihi vareel tantradnyan chalvanyasathi prayogshalechi aavashyakta asoo shakate.
lokpriy sanskruti.
edward einhornche 'daad neurology auph daad soul' heey auph-broadway natak eka kalpanik neuromarketing firmmadhye seet kele gele hote.

