
isode

saadhaarana vasthrangal, purushanmarkkulla kaayika vasthrangal, paadarakshakalum aaksasarikalum enniva nirmmikkunna oru american midu rench vasthra kambaniyaanu isode korppareshan (audyogikamaayi isode ennu stylise cheythirikkunnu). aadhikaarika brand grouppinte oru vibhagamaaya ithu nilavil deerghakaala licensing kararinu keezhil kendreekritha brandukal vipananam cheyyukayum nirmmikkukayum cheiyunnu. haaringtan jacket jii-9 model, vii-neck, cardigan svettarukal ennivayaanu mattu isode klaasikkukal. innu, isode brand ralph lorren korppareshante udamasthathayilulla samanamaaya vilayulla chaps braandumaayi nerittu malsarikkunnu, athesamayam yuu. esumaayi kooduthal parokshamaayi malsarikkunnu.ezz. pooloo asna.
vaan hyusen, ambu, jiophree bee ennivaykkoppam aadhikaarika brand groupinu isode brand vilkkumennu 2021 juun 23 nuu prakhyaapichu. 2021 august 2 nuu vilppana poortthiyaayi. eiii. bii. jii. kku keezhil, ised purushanmaarude sports vasthrangal vipananam cheiyunnathinum nirmmikkunnathinumulla licensaayi kendreekritha brandukalkku anumathi nalki.
charithram.
1930 kalude avasaanathil, david kristtal kambaniyil jolie cheiyunna oru american bisinasukaranaaya vinsent depaul daddy.purushanmaarude vasthrangalkkayulla gunanilavaaramulla charakkukalumaayi bandhappedaan sakthamaaya oru peru aavashyamaayirunnu. landanile kudumbathodoppam avadikkaalam chelavazhikkumbol, arther jaims "jacq" isodinte thayyal bottikkine addeham nerittu. isode (svayam oru bahumanyanaaya thayyalkkaaran) bespok sharttukal nirmmikkukayum jorjju anchaaman rajaavinaayi winder tye-nottu srishtikkukayum cheythuvenkilum viramikkaan thayyaravukayum thante vyathirikthamaya perinte avakashangal vaangaanulla dadyude vaagdaanam amgeekarikkukayum cheythu. eiii.jeey. 1938ll ised oof lunden enna vasthra kambani amerikkayil avatharippikkappettu.
eee samayam kuraykkuka.
1952 muthal 1993 vare laakoost shirt kambaniyumaayi jodiyaakkiyathil landanile isode ettavum shradheyamaayi. isode line anthass vardhippikkunnathinaayi vinsent daddy laakoost shirtinu licenses nalkaan thudangi, pakshe annathe vilayeriya 8 dollar chillara vilaykk (ekadesham) oru vipani kandethaan addehathinu kazhinjilla. daddy thante prashastha suhruthukkalkku sharttukal nalkaan thudangiyathinu sesham, dwait dii. isenhover, bing crossby, daniel plait, joonn eph. ennirunnaalum, sharttukal taamasiyaathe department storukalil janapriyamaayi. "isode oof lunden" "isode laakoost" "ennariyappedunna oru brandai maari". sharttukal isode laakostum thulyamaayirunnappol, avaa "isode" sharttukal ennu churukki janapriyamakki (ithu laakosttinte prashasthamaaya "mosali" logo "isode" vyaapaaramudrayaanenna thettidhaaranayilekku nayichu).
valarcha.
1964ll bernard laakoost kambaniyude maanejment etteduthu. bernardinte bharanathin keezhil kambaniyude ganyamaaya valarcha kandu. addeham prasidantaayappol prathivarsham ekadesham 300,000 isode laakoost uthppannangal vilkkapettu. 1970 kalude avasaanathil isode laakoost brand amerikkayil janapreethiyude unnathiyilethi, "audyogika prepy handbookil" paraamarshichirikkunna 1980 kalile "prepy" wardrobe inamaayi maari. shorts, perfume, opttikkal, sanglaasukal, tennies shoos, deck shoos, wacking shoos, vaachukal, vividha thukal saadhanangal ennivayulppede mattu uthppannangalum kambani avarude nirayilekku avatharippikkan thudangi.
1977-ll, us vipaniyil isode laakostumaayi nerittu malsarikkaanulla sramathilaanu leeii tiger vasthrangal sthaapichathu, samanamaaya vasthrangal vilkkunnu, pakshe signature laakoost muthalakalkk pakaram oru kaduvaye avatharippikkunnu. eee kaalayalavil, isodinte maathrraajyamaaya kristtal brandukal general millukalude maanejmentinu keezhil varikayum gunt yuu vaangukayum cheythu.ezz.eiii. brand.
verthiriv.
1990kalude thudakkathil, kazhinja dashakangalil vipani aadhipathyam nilanirthaan isode laakoost paadupettu. kristtal braandukalil ninnulla prarambha prathikaranam rund perukalum verthirikkukayum oresamayam rund koottam upabhokthaakkale lakshyamidukayum cheyyuka ennathaayirunnu; department storukalil mithamaaya vilayulla vasthrangalayi "isode" veendum avatharippikkappettu, athesamayam laakosttine "laakoost kemis" ennu punarnaamakaranam cheyyukayum adambara jeevitashaili brandai maattukayum cheythu. oduvil, eee thanthram pratheekshicha saambathika nettam nalkiyilla, licensing pankaalittham 1993 ll avasaanichu.eiii. 1993ll poornnamaayum laakoost brand vaangiyappol 1995ll isode pvhinu vittu.
pvh isodinte munkaala prasakthiyil chilath punasthaapikkukayum punasthaapikkukayum cheythu, athesamayam niravadhi uthppanna lainukalum braandukalum avatharippichu, oru isode "krestt" logo allengil paachu upayogichu poortthiyaakki. sports vasthrangalkk purame, purushanmaarude syoottukal, sharttukal, nekttikal, shoos, outerveyarukal, sugandhangal ennivayude oru muzhuvan shreniyum isode roopakalppana cheyyukayum prashasthamaaya pooloo sharttukal nirmmikkunnath thudarukayum cheiyunnu. pvh korppareshanullil, isode branded shirt amerikkayile ettavum valia shirt kambaniyude bhaagamaayi maari.
pvh yugam.
2003 muthal 2007 vare, pvh kelwood kambaniyumaayi isode branded vanita vasthrangal nirmmikkunnathinayi oru licensing karar roopeekarichu. 2007ll vanita laininte uthpaadanam 2015ll nirthalaakkunnathuvare aabhyantharamaayi konduvannu.
2015 januvari 7 nuu, outlettu retail chaanalile kooduthal premium brandukal nayikkunna vardhichuvarunna malsara anthareeksham kaaranam 120 isode retail autlettukalum adachupoottumennu maathru kambaniyaaya phillips-vaan hyusen prakhyaapichu. department storukalilekkum mattu retailermaarilekkum isodinte valarunna mothakkachavadathe eee neekkam baadikkilla. 2015ll chillara vilppanashaalakal adachupoottiyathinodanuba vanita line nirthalaakki.
2016 leeii vasanthakaalath, isode avarude parambaraagatha pick poloyil prakrithidatha stretch, eerppam-wicking thuni, up-15 sann protection enniva ulkkollunna kottan/polisttar misritham ulkkollunna oru puthiya take, benifit pooloo avatharippichu. 2022 vareyulla pradhana varshathile nirangalaaya karupp, thilangunna vella, yadhaartha chuvapp (thilangunna chuvapp), neela punarujjeevanam (asur), peacot (nevi), fairy stool (ilam pink), neela prakasham (turcoise), thilangunna cobalt (cobalt neela), dahlia purple (thilangunna purple), naaranga (naaranga manja), cantalope (ooranchu), athippazham (wine redu), lalithamaayi pacha (thilangunna pacha), wilde phern (kadum pacha) enniva varsham muzhuvanum aamason-exclusive nirangalayi labhyamaan. eee netta brand pinneedu vipuleekarichu stretch koodaathe/allengil eerppam wicking thunitharangalaaya loose swett sharttukal, button-daun sharttukal enniva ulppeduthi. 2021 leeii kanakkanusarichu, yadhaartha 100% kottan heritteju pick pooloo nirthalaakki.
2018 februvari muthal isode brandinu keezhil sthreekalude sports veyarukal, goalf veyarukal, active veyarukal enniva nirmmikkunnathinayi amerikkayile adjmi appaaral grouppinte anubandha sports uthppannangalumayi licensing kararilethiyathaayi 2017 juun 7 nuu maathru kambaniyaaya pvh prakhyaapichu, angane isodinte vanita vasthra vipaniyilekkulla thirichuvaravu soochippikkunnu. 2020ll nongolph vanita isode uthppannangal nirtthivachenkilum 2021 vasanthakaalath avaa thirike konduvannu. 2022 vare sthreekalude paadarakshakal ozhikeyulla ellah vanita isode uthppannangalum nirthalaakki.
2018 august 28 nuu, pvh isode brand europilekku vyaapippikkumenn prakhyaapichu, thudakkathil spain, jarmmani, netherlands, scandinavia ennividangalil ninnu aarambikkunna sharatkaala/shaityakaala 2018 shekharam. isode braandinte samarambham europian phaast fashion labelukalum "premium" american vanthothil uthppaadippikkunna braandukalum thammilulla shoonyatha nikathumennu pvh thudakkathil prasthaavichu. 2019 leeii vasanthakaalath europe, russia, middle eest ennividangalil ithu kooduthalaayi.
2019 eprilil, licency arvind thangalude licensing avakashangal indian vipanikkayi isode brandinu wilkan aagrahikkunnathayi prakhyaapichu.
2024 oode paakkejingil ninnu ottathavana upayogikkunna plaastik illaathaakkaanum 2025 oode susthira parutthi, polisttar, nailon enniva upayogikkaanum 2020 nte thudakkathil pvh athinte isode, vaan hyusen brandukalkkaayulla susthira nayam prakhyaapichu.
pradhaanamaayum vaan hyusen enna peril pravartthikkunna bakkiyulla paithruka braandukalude retail autlettukal adachupoottumennu 2020 juulai 14 nuu pvh prakhyaapichu, avayil bhooribhaagavum isode uthppannangalum vahikkunnu. isode, vaan hyusen brandukal nirthalaakkunnilla; department storukal, warehouse clubbukal, oonlain retailermaar ennivarkku avarude uthppannam vilkkunna mothakkachavadathe baadikkunnilla. isode, vaan hyusen brandukalkkaayulla nerittulla oonlain vilppana platfome sajeevamaayi thudarnnu.
aadhikaarika brand groupinu vilppana.
2021 meyy maasathil, pvh heritteju brand divishante vilppana paryavekshanam cheiyunnathaayi report cheyyappettu, aadhikaarika brand groupine saadhyathayulla vaangunnayalaayi. isode, vaan hyusen, ambu, jiophree bee enniva ulppedunna vilppana 2021 juun 23 nuu audyogikamaayi prakhyaapichu. vilppana 2021 august 2 nuu poortthiyaayi. eiii. bii. jii. kku keezhil, isode sports veyarukal nirmmikkunnathinum vipananam cheiyunnathinumulla licensaayi kendreekritha braandukale namakaranam cheythu, angane braandinte vipananavum nirmmanavum deerghakaala sthirathayulla vaan hyusan kambaniyil ninnu verthirikkunnu, ithu legg ware & appaaral kambaniye onnippichu. athinte licensoraayi namakaranam cheyyappettu.
brandukal.
isodinte aadya brandaya isode 1938 ll aarambhichathinusesham, vividha avashya, prakadana, adambara brandukal ulppeduthikkondu ithu ganyamaayi valarnnu.
labhyatha.
department store chains colls, jeey aanu isode braandinte pradhana chillara vyapaarikal.sii. penni, belk, oonlain retailer aamason.coom, nerittu isode vazhi.coom. 2020 leeii vasanthakaalam/venalkkaalam muthal 2021 leeii sarathkaalam/shaithyakaalam vare, isode uthppannangalum walmartil oonlainil labhyamaayirunnu.coom. isode uthppannangal kandethaan kazhiyunna mattu chillara vilppanakkaaril idaykkide chila cheria praadeshika department-store shringalakal, oof-prais vasthra storukal, warehouse clubbukal, praadeshika allengil praadeshika vasthra bottikal enniva ulppedaam, ennirunnaalum 2021 muthal brand athinte pradhana chillara vyaapaarikalkk purathu athinte saannidhyam ganyamaayi kurachittundu. 2018 vare, maasiyude phul-line storukalil brand labhyamaayirunnu, ennaal chila maasiyude baakkstej lokkeshanukalil brand ippozhum idaykkide kandethanakum.
sports sponsarshippukal.
2007 october 31-nuu, naashanal basketball associationte nyoojezhsi nettsinte season ooppanaraaya, american aikyanaadukalile nyoojezhsiyile muun kondinental airlines areena isode sentar ennu punarnaamakaranam cheythu. karaarinte aadya rund varshangalil kambani naamakarana avakaashangalkkaayi prathivarsham 14 laksham dollar nalki, athesamayam valakal kudiyanmarayi thudarnnu, ithu anchu varshathe edapaadinte backie thukaykku prathivarsham 750,000 dollarayi kuranju.
2009ll, indi kaar seereesinteyum fayarstoon indi laitts seereesinteyum audyogika vasthra daathaavaayi isode maari. leag, team udyogastharkkum pothujanangalkkumayi tii-sharttukal, pooloo, pulovarukal, thoppikal, kudakal enniva isode nirmmikkunnu.
2010ll, isode indi kaar seereesinte audyogika taittil sponsaraayi, 5 varshathekku prathivarsham 10 dasalaksham dollar vilamathikkunna edapaadu. 2014ll isode athinte sponsorship nirtthi.
parasya prachaaranangal.
2017 vasanthakaalathum veendum 2018 vasanthakaalathum, vasantham/venalkkaala kalakshanukal prolsaahippikkunnathi isode american tennies bryan sahodaranmaarumaayi pankalikalaayi.
2018-lum 2019-lum, green bay paakkarmaarude quarterback aaron roadermaarumaayum "saattarde naitt live" haasyanadan collin josttumaayum full/vintar kalakshanukal prolsaahippikkunnathi isode pankalikalaayi. covid-19 mahamari kaaranam 2020ll eee pankaalittham thaalkkaalikamaayi nirtthivachenkilum 2021 avasaanathode (collin joost illaathe) thirichetthi.

