
gartner hype saikkil

nirddishta saankethikavidyakalude pakwata, sveekaaryatha, saamoohika prayogam ennivaye prathinidheekarikkunnathin american gaveshanam, upadeshaka, vivarasaankethika sthaapanamaaya gartner vikasippicheduthathum upayogikkunnathum brand cheythathumaaya oru graaphikkal avatharanamaanu gartner hype saikkil. uyarnnuvarunna saankethikavidyakalude pakwathayekkurichulla graaphikkal, aashayaparamaaya avatharanam anchu ghattangaliloode nalkumennu hype saikkil avakaashappedunnu. 
shaasthreeyamaayi krithyamallaathathum aathmanishtamaaya padaprayogatthinte upayogavum ulppede vividha kaaranangalal eee maathruka vimarshikkappettittundu.
anchu gattangal.
oro hype saikilum oru saankethikavidyayude jeevithachakrathinte anchu pradhana gattangalilekku thaazhekku neengunnu.
hype saikkil" enna padavum anubandha ghattangalum ippol puthiya saankethikavidyakalude vipananathil kooduthal vishaalamaayi upayogikkunnu.
puthiya maadyamangalil pracharanam.
puthiya maadyamangal sweekarikkunnathil hype ("hype" enna padatthinte pothuvaaya maadyama ardhathil) valia punk vahikkunnu. 1990kalile internettinte vishakalanangal valia alavilulla prachaarangal avatharippikkukayum athu "nishedhaathmaka" prathikaranangal srishtikkukayum cheythu. saambathika shaasthranjayaaya carlotta peresinte gaveshanathil atharam chakrangalekkurichulla deerghakaala charitraparamaaya veekshanam kandethanakum. klinikkal farmacology mekhalayile desmond rogger laurence ezhupathukalil marunnu vikasanathil samanamaaya oru prakriya vivarichu.
vimarsanangal.
hype saikkilinekkurich niravadhi vimarsanangal undaayittund, avayil pradhaanappettath ithu oru saikkil allennum phalam saankethikavidyayude swabhaavathe aashrayichirikkunnillum athu shaasthreeya swabhaavamullathallennum saankethikavidya vikasikkunna vegathayil kaalakramena mattangal prathifalippikkunnillum aanu. theerumaanamedukkal prakriyakalil saambathika parigananakk munganana nalkunnathinaal athinte prayogatthil ithu parimithamaanu ennathaanu mattonn. oru bisinasinte prakadanam hype saikkilumayi bandhappettirikkunnave karuthunnu, athesamayam ithu yadhaarthathil oru kambani athinte branding thanthram aavishkarikkunna reethiyumaayi kooduthal bandhappettirikkam. puthiya saankethikavidyakalude vikasanathino vipananathino "chakratthinu" yadhaartha nettangalonnumillenum munpu nilaninnirunna pravanathakalekkurichu abhipraayangal maathram nalkunnuvennum bandhapetta vimarsanam. udaaharanathinu, saankethika sannadhatha nilavaravumaayi thaarathamyappeduthumbol prathyeka poraaymakal ivayaanu
2000 muthalulla gartner hype saikkilukalude vishakalanam kaanikkunnath kurachu saankethikavidyakal yadhaarthathil thirichariyaan kazhiyunna hype saikkililoode sanjarikkunnundennum 2000 muthal sweekaricha pradhana saankethikavidyakalil bhooribhaagavum avayude datthedukkal chakrangalude thudakkathil thiricharinjittillenum kaanikkunnu.

