
fred kattona

oru american samrambhakan pensylvaniayile blue bellil sthithicheyyunna direct response advertising ejansiyaaya buldozer digitalinte sthaapakanum aayirunnu fred kattona. nerittulla prathikaranam" radio parasyatthinte pithavaayi addeham pothuve amgeekarikkappedunnu.
aadyakaala currier.
pensylvaniayile eest stroudsburg sarvakalashaalayil ninnu aarogya, shaareerika vidyaabhyaasathil birudam nediya sesham, kattona oru haiskool aarogya-shaasthra adthyaapakanum athlattiks parisheelakanumaayi. kuttikkaalathu oru divasam svanthamaayi oru sandwich kada svanthamaakkanamennu addeham swapnam kandu. thante swapnam saakshaathkarikkunnathinum kudumbatthe kooduthal pinthunaykkunnathinumalla shramathil addeham pensylvaniayile swaarthmoril "kantri palacharakk" thurannu. 1983-ll, thante bisinesses abhivridhi praapichappol, kattona ithuvare nikathappedaattha oru shoonyatha kandu. niravadhi praadeshika bhakshya savisheshathakalkk peruketta nagaramaya philadelphiyayil valarnna addeham "eiii testtu oof philadelphia" enna peril oru meyil-oordar phudu kambani aarambhichu. ekkaalathum itharathilulla aadyathethu, "philadelphiyayude oru ruchi" lokamembaadumulla aalukalkk cheessteekkukal, hojikal (antarvaahini saandvichukal), sophtt pretsalukal, taastikekkukal thudangiya vibhavangal upayogichu oru sammana paakkej ayaykkaano sweekarikkaano avasaram nalki. aaa varsham thanne, aadyamaayi oru philadelphia hoggy bahiraakaashathekku ayaykkaan sramichathinu kattona deseeya thalakkettukal srishtichu. addeham bahiraakaashayaathrikanaaya gion ezz.-neey bandhapettu. blueford juuniyar.aaa varsham augustil nadakkaanirikkunna mission ezz. tii. ezz-8-nulla bahirakasha shuttle chalancharil kaattonayude oru hoggy edukkumo ennu chodichukondu, philadelphia-eriya swadeshiyum bahiraakaashathe aadyathe aafrikkan-amerikkakkaaranumaaya addeham. bahirakasha yaathraykk surakshithamaaya oru hoggy vikasippikkunnathinayi widen sarvakalaashaalayile gaveshanangalkkum microbiologistpukalkkum rund varsham chelavazhicha sesham, athinte valupavum niravadhi cheruvakalum kaaranam oru philadelphia hoggy aaa prathyeka bahirakasha douthyathinte bhaagamaakillenn naasa theerumaanichu.
meyil oordarinu sheshamulla jeevitam.
radio nerittulla prathikaranam.
thante meyil-oordar bisinesses prothsaahippikkumbol, thante uthppannam wilkan radioic ethratholam shakthiyundenn addeham thiricharinju. prathyekichum, parasyangaliloodeyum pramoshanal sammaanangaliloodeyum parasyangalkk pakaramaayi radio abhimukhangal nalki addeham avishwasaneeyamaaya vijayam kandethi. eee vijayathinte falamaayi, radio parasyathinaayi addeham nerittulla prathikarana formet vikasippichu. taamasiyaathe, infocommersial vyavasaayathile bisinasukal kattonayude reethikal shradhikkaan thudangukayum avarude sandesham valia prekshakarkku ethikkaan addehathinte sahayam thedukayum cheythu. kooduthal bisinasukal addehathinte sahayam aavasyappettathode, 1993-ll kattona, nerittulla prathikarana radio maarkkattingil maathram shradha kendreekarikkunna aadyathe parasya ejansiyaaya "radio direct response" aarambikkaan theerumaanichu. radio direct responsinte" vijayam vardhichathode, upabhokthaakkalkk vimana tikkattukalkk avarude swantham vila nalkaan kazhiyunna oru puthiya websaittinaayi samrambhakanaya jayy wacker addehathe sameepichu. vilyam shaatnar enna celebrity vakthavenna nilayil tapucheyyunna kattona eee puthiya websaittinaayi oru kaambeyn vikasippichu, ippol priseline ennu vilikkunnu.coom. athinte thudakkam muthal aadya 18 maasathinullil, prais line.direct-response radio maathram upayogichu coom 1 bilyan dollar srishtichu. free credit report aarambhikkunnath kattonayude mattu nettangalil ulppedunnu.coom, mattu niravadhi multy milyan dollar kambanikal.
nerittulla prathikarana radio maarkkatting.
1920kall muthal mattullavar nerittulla prathikarana radio maarkkatting upayogikkunnundengil 1995 vare nerittulla prathikarana radio maarkkattinginte upayogam karsanamaayi prothsaahippikkunna ejansi srishtichu, ennaal poornna sevanamonnum (thanthraparamaaya oofar, parasyangal ezhuthuka, vaanijya nirmmaanam, maadyamangal sthaapikkuka, ethra perr panam vilikkukayo ayaykkukayo cheiyunnu ennathinte prathikaranam track cheyyuka) illa.
direct response radio maarkkattinginte principalukal ellaatharam direct response marketinginum samaanamaan-nirmmaanatthil ninnu nerittu vaangaanulla direct oofar, idanilakkaarano brokero allah. idanilakkaar illaathathinaal vila kuravaayirikkum ennathaanu sidhaantham. udaaharanathinu, oru chillara vilppanasaala oru uthppannam pothujanagalkk vilkkunnathin munbu avar nalkia aavasyathinu vila erattiyaakkunnathu oru saadhaarana reethiyaanu. chillaravyapari oru nirmmathaavil ninnalla, marichu uthppannathil maarkk-upp cheytha oru brokeril ninnaan uthppannam vaangiyathennathum saadhyamaan.
direct response radio maarkkatting saadhaaranayaayi nirmmaathaakkalumaayi nerittu pravartthikkunnu.
innu kattona.
nerittulla prathikarana radio parasyavum "digital kanverjans maarkkatting" enna kattonayude ettavum puthiya vikasanavum upayogikkunna oru parasya ejansiyaaya buldozer digitalinte sthaapakanum cheef maarkkatting straattajistumaayirunu kattona, ithu klayantukalumaayi sanbarkkam nilanirthunnathinulla vazhikal srishtikkunnu.

