
lego aikkanukal

kaumaarakkaarudeyum muthirnnavarudeyum janasamkhyaashaasthrathe lakshyamitulla lego nirmmaana kalippaattangalude oru parambarayaanu lego aikkanukal (munbu lego kriyettar expert ennariyappettirunnu). 2000 muthal oru sthaapitha logoyo aikkano illaathe, aikkanukalil vimanangal, shilpangal, loka kettidangal thudangiya modalukal avatharippikkunnu, niravadhi prathyeka gadakangalum sankeernamaaya nirmmaana saankethikavidyakalum upayogichu exclusiveukalaayi vilkkunnu. taargett prekshakarkkum lego designermark aikkanukal oru velluviliyaayi kanakkaakkappedunnu. ellah aikkanukalum settukal nirddishta upa-prameyangalaayi tharamthirickunnu; ennirunnaalum, aikkanukalude muzhuvan bhaagavum lego srashtaavinte upa-prameyamaayi tharamthirickunnu.
avalokanam.
pashchaathalam.
1980 kalude madhyathil lego model team sub theem (lego sisttathinte oru sub theem) prakaram noothana lego modalukal avatharippikkan thudangi, 1999 ll avaa nirthalaakki (2004 ll veendum purathirakkiyathu ozhike). bhaaviyile noothana modalukalkk logo illaathe packaging labikkukayum 2000-ll sthaapicha staachyu oof libertyil ninnu aarambhich lego exclusiveukalaayi vilkkukayum cheythu. eee samayaparidikkullil, modular kettidangal, 2007-ll avatharippicha residant, retail, restorant kettidangalude oru parambara, sheetakaala-avadhikkala prameya modalukalude oru parambarayaaya vintar villej shekharam, chilappol aazhathilulla fiction, 2009-ll avatharippichu.
srashtaavu vidagthan.
2013-ll, lego srashtaavinte upa prameyamaaya lego kriyettar vidagthante keezhil noothana modalukale audyogikamaayi tharamthirikkukayum kottara sinima modular kettidatthil ninnu aarambhich avarude swantham logo (bhaviyil onniladhikam thavana update cheyyappettathu) sweekarikkukayum cheythu. noothana modalukalude eee sthaapitha theem paarambaryethara saankethikavidyakalkkum saadhaarana modalukalil ninnu vidoora roopakalppanaykkumulla srashtaavu vidagthante prashasthi roopappeduthaan sahayikkunnathaayi kanakkakkappettu, pazhaya exclusiveukal update cheytha packaging sweekarikkukayum puthuthayi srishticha upa prameyathil layippikkukayum cheythu. 
brandingle ninnu viramikkuka.
2020ll lego group lego kriyettar vidagdha brandingle ninnu viramikkumennum athinu pakaram 18 '+' ennu mattumennum prakhyaapichu. muthirnnavarkk avarude praayaparidhikk anuyojyamaaya settukal eathokkeyaanennu kaanaan eluppamaakkunnathinu lego group kaaranam udharichu. lego kriyettar vidagdha theem avasheshikkunnu, ennirunnaalum, boxukal logo avatharippikkunnilla, koodaathe muzhuvan karutha roopakalppanayum avatharippikkunnu.
2022 juunil lego kriyettar expert theem lego ikkanukalaayi rebrand cheyyumennum 2023 januvari 1 nuu paakkejingil undaakumennum lego group prakhyaapichu.
upa prameyangal.
mikka upa prameyangalum audyogikamallengilum bhooribhaagam lego samoohavum tharamthirichittundenkum, modular kettidangal polulla chilath lego kambani audyogikamaayi tharamthirikkukayum amgeekarikkukayum cheiyunnu.
vimaanangalum silpangalum.
2000-kalude thudakkathil, lego vimanangalumaayum silpangalumaayum bandhapetta vividha vargeekarikkappedaatha exclusive settukal srishtichu, staachyu oof libertyilum ottaka settukalilum thudangi, athu oduvil upa prameyangalaayi parinamichu. eee settukalil raitt flyerine adisthaanamaakkiyulla oru model polulla yadhaartha loka vimaanangale adisthaanamaakkiyulla valia thothilulla silpangalum vimaanangalum ulppeduthiyirunnu.
shilpangalude upa-theem arangettam kazhinju oru varshathinu sesham avasaanichappol, 2001 muthal 2003 vare thudarchayaayi moonnu settukalum 2006lum 2012lum rund settukalum upayogichu aircraft upa-theem thudarnnu, avide yadhaartha sopwit ottaka settinte oru parishkaranatthode upa theem audyogikamaayi avasaanichu.
loka kettidangal.
2000-kalude arambham muthal pakuthi vare kooduthal upa-prameyangal srishtichu. loka kettidangal, prashasthamaaya landmarkkukal (lego vaasthuvidyaykku samaanamaayi) punarnirmmikkunnathil kendreekarichulla oru upa-prameyamaanu eefal gopuratthe chithreekarikkunna oru settil aarambhichath. pazhaya trafford-maanchastar yunaittad, colossium, riyal madrid-santiago bernabue stadium settukal thudangiya releasukalode upa-theem thudarunnu. 
naazhikakkall.
2022 novemberil eefal gopuram 2022 november 25nuu puratthirangi. ettavum valia gopuratthil 10,001 kashanangalund.
modular kettidangal.
2007ll lego kaphe corner modular kettidam puratthirakki. cheria chithrangalum ardha sankeernamaaya nirmmaana saankethikavidyakalum upayogichu akathekku praveshikkaan (shoonyamaaya) vyakthigatha nilakal neekkam cheyyaanulla oopshan nirmmaathaavin nalkia ekadesham 2,000 kashanagal, moonnu nilakalulla ghadana settu chithreekarichu. adutha samayat, kaphe cornerinte yadhaartha roopakalppanaye prathifalippikkunna oru settu oro varshavum thudarchayaayi purathirakkukayum oru audyogika upa-theem srishtikkukayum chillara vilppana, riyal estettu, bhakshanashala, oafees, mattu kettidangal ennivayude shekharathiloode muthirnnavarudeyum kaumaarakkaarudeyum taargett prekshakarkkidayil athivegam janapreeti nedukayum cheythu, ithu ettavum prashasthamaaya "kriyettar expert" upa prameyangalilonnaayi maari.
2020 november 27 nuu, 2021 modular kettidam oru valia moonnu nila police steshanaanennu velippeduthi, vashangalil oru donut shope pathra staandum undu. 2021 januvari 1 nuu purathirangiya ithu modular building lainile pathinaaraamatthe settaanu. kettidatthinte vashath ishtika baank settil pradharshippichirikkunna alakkal upakaranathe paraamarsikkunna "sopp 'enn' suds" ennathinulla oru valia poosttar undu.
vahanangal.
2008ll, 1960leeii 'charlot' modaline chithreekarikkunna oru prathyeka model puratthirangi. thudarnnulla varshangalil, yadhaartha motor vaahanangale anukarikkunna niravadhi valia thothilulla settukal puratthirangi, athaayath volkswagen tii1 camper vaan, jaims boond assest martin db5, phiyatt 500.2014 muthal, ellah varshavum kuranjathu oru settengilum purathirangiyittundu, athinaal oru samghaditha upa-theem aarambhichu. 2016-ll lego 2008-ll purathirangiya volkswagen beettilinte ree-release avatharippichu. 2021-ll rund doorr 2 + 2 hye perfomence rear enchin sports kaaraya porshe 911-nte releasinoppam upa-theem thudarnnu. 2022-ll, vespa 125 2022 march 1-nuu puratthirangi. bhaaviyilekkulla time mesheen 2022 epril 1-nuu puratthirangi, athu "back tuu dhaa future" delorian time mesheene adisthaanamaakkiyullathaanu. chevrolatt camaro isad28 2022 august 1 nuu puratthirangi. 2023 ll land rover defender 90 2023 epril 1 nuu puratthirangi.
vintar villej shekharam.
2009ll vintar villej kalakshan enna peril oru upa-theem avatharippichu, ithu shaityakaala-avadhidina prameya settukalil shradha kendreekarichu. 2009 muthal lego ellah varshavum vintar villej maarkkat, santas workshop, vintar villej fayar steshan thudangiya oru settu puratthirakkunnu. 2015ll lego 2009ll purathirangiya vintar villej kalippaattakkadayude punar release avatharippichu. 2020ll elph club housinte prakaashanathode upa-theem thudarnnu. 2022ll lego oru holiday maine street avatharippichu, athu 2022 octoberil puratthirangi.
fairground shekharam.
2009-ll lego grand carosal puratthirakki, ferris wheel, roller koosttar thudangiya amusement paarkkukalil kaanapedunna akarshanangal chithreekarikkunna settukalude oru parambarayude thudakkam adayaalappeduthi. ellah settukalum nirmmaathaavin automation, samgeetham, soundu efakttukal thudangiya settinte play cheyyaavunna sheshi vardhippikkunnathinu adhika power function allengil power upp gadakangal upayogikkaanulla oopshan vaagdaanam cheiyunnu. 2020-ll, lego prethabaadhithamaaya veedu puratthirakki, upa-prameyathinte peru, fairground shekharam, aadyamaayi avatharippikkukayum athuvazhi upa-prameyathe audyogikamaakkukayum cheythu. 2022 joolaiyil lupe koosttar puratthirangum.
botanical shekharam.
2020ll lego botanical kalakshan enna upa-theem avatharippikkumenn prakhyaapichu, 2021 januvari 2nuu rund settukal puratthirakkum. rund settukal pushpa poochediyum bonsaay maravumaan. 
2021 meyy 2 nuu, lego 2021 juun 1 nuu purathirangaanirikkunna parudeesayude pakshi velippeduthi. 1,173 kashanagalulla ithu ettavum valia botanical shekharamaanu. 2022 epril 13 nuu, 2022 meyy 1 nuu purathirangaanirikkunna oorkkid, sakkulant settukal lego velippeduthi.
2023 ll, wilde flover poochendu settum dry flover centerpeace settum 2023 februvari 1 nuu purathirakkiyathaayi lego velippeduthi. lego designermaaraaya milan madge kriss mcvey vyakthigatha pookkalude roopakalppana vishadeekarichu. milan madge vishadeekarichu, "ithu randinteyum alppam aanu. chilappol oru prathyeka tharam pushpathinu maathram pravartthikkunna oru thikanja ghadakam varunnu, thudarnnu njangal athinu chuttum pushpam nirmmikkunnu. mattu samayangalil nammal oru prathyeka pushpam srishtikkaan nokkumbol, kadalkkollakkaarante thoppi pole athu sarikkum pravartthikkaanum verittunilkkaanum kazhiyunna gadakangal enthokkeyaanennu nammal nokkunnu."kriss makwee vishadeekarichu," unangiya pookkalude madhyabhaagathu enikku athu theerchayaayum undaayirunnu. rosapoovil ninnaan njaan mudd gaardukalil ninnu aarambhichath, enikku aaa saankethikavidya sarikkum eshtappettu. ennaal athil nannayi valaykkaan kazhiyunna oru gadakathinaayi njaan thirayukayaayirunnu. njaan niravadhi aavishkaarangaliloode kadannupoyi, avayil onninum shariyenn thonniyilla. appol njaan eee valia puthiya shell ghadakam kandethi, athu ellaam orumichu konduvannu. athu aksharaarthatthil click cheythu, njaan karuthunnu! athinaal athe, ningalkk oru valia pushpamaayi marran kazhiyunna oru ghadakam kandethunnathum ithinakam nilanilkkunna gadakangal kandethunnathum ningal nirmmikkaan aagrahikkunna pushpam nirmmikkunnathum alppam aanu."
mattu upa prameyangal.
adidas, kotta samvidaanam, kadalkkollakkaarude samvidaanam, trainukal (vividha tharatthilulla trainukale chithreekarikkunna settukal), marsk, vesttakal, licensullava, space (yadhaartha jeevita modalukal ulppede bahirakasha pedakatthe chuttipattiyulla cheria settukal), bahirakasha samvidaanam ennivayaanu mattu upa prameyangal.
vividha.
2021 meyy maasathil, taittaanikkinte pakarppil ninnulla titanikkine adisthaanamaakkiyulla oru settu 2021 novemberil puratthirangi. settil 9,090 kashanangalund.
2021 meyy maasathil, ellaavarum athbhuthakaramaanu, 2021 meyy maasathil puratthirangi. settil 346 kashanangalum 11 minifigureukalum adangiyirikkunnu.
2022ll, "transformer" franchisiyil ninnulla opttimas primine adisthaanamaakkiyulla oru settu 2022 juunil puratthirangi. settil 1,508 kashanagal adangiyirikkunnu. lego designer joseph patrick kaidu abhiprayappettu, "rund kalippaatta kambanikalkku parayaan kazhinjathukondaanu eee ashayam vannath, nokkoo, poppu samskaarathinte eee athbhuthakaramaaya aikkan njangalude pakkalund, opttimas priminu munbu illaatha oru puthiya roopam nalkaan njangal orumichu pravartthikkaan pookunnu", thudarnnu, "ithu transformer braandinte praadhaanyatthinte thelivaanu. iruvashathumulla ellaavarum aaraadhakarkkaayi ithu saadhyamaakkaan aagrahicha oru sakthamaaya aikkanaanith. njangalellaavarum athil valare aaveshathilaanu."
2023ll, "dhii loard oof dhii rings" enna chalachithra thrayathe adisthaanamaakki 2023 march 8nuu rivendell puratthirangum. laininte ettavum valia koottam enna nilayil, 6,167 kashanangalum pathinanju minifigureukalum moonnu vibhaagangalum ithil ulppedunnu. mothiram, elrond, arven, bilbo baggins, gloin, rund pishachukkal ennivayude muzhuvan fellowship athinte cheria chithrangalil ulppedunnu. lego design maasttar mike saikki vishadeekarichu, "njangalude aaradhakar palarum valarekkaalamaayi ithupolulla oru settu pratheekshikkunnundenn njangalkariyam-ennaal oru mikacha lego, ring settinte prabhu orikkalum vaikunnilla, athu krithyamaayi eppol ethum! revendalinte eee vinodathil njangal sarikkum savisheshamaaya enthengilum srishtichathu njangalkk pradhanamaayirunnu. kazhiyunnathra vishadaamshangal cherkkanum ramgangal punarnirmmikkunnathino elrondinte veedu abhimaanathode pradarshippikkunnathino aaraadhakare santhoshippikkunnathinu bildiludaneelam aakarshakamaaya oru anubhavam srishtikkaanum njangal lakshyamittu. anthima roopakalppanayilum ishtika roopathil rivendal engane jeevasuttathakki ennathilum njangal sarikkum santhushtaraanu.lego designermaaraaya mike siyaki, vess talbot, kriss peroon, ashwin visar ennivar revendalinte vikasanathekkurichu charcha cheyyukayum" "ithinte vikasanathinaayi, njangal warner sahodaranmaarumaayi sahakarikkunnu", "mike paranju". avaraanu hoobit sinimakal nirmmichathu, appol njaan ithil vidagdhanalla, nilavil loard oof dhii rings philim thrayam avarude udamasthathayilaanennu njaan karuthunnu. avarkoppam pravartthikkaan valare nallathaayirunnu. lego ishtikakalude parimithikaleyum kazhivukaleyum kurichu avarkk nalla daaranayundu. athinaal njangal nalkia dhaaraalam nirddeshangal avarkk valare yojippaan. uthppaadanathil ninnulla dhaaraalam mikacha reference meteeriyalukalilekku avar njangalkk praveshanam nalki-namukk kadannupokaan kazhiyunna dhaaraalam chithrangal. athinaal athe, athoru mikacha sahakaranamaayirunnu, yadhaartha chalachithra thrayathile nirmmaana roopakalppanakalonnum cheytha aarumayum njangal nerittu pravarthichilla, athu athishayakaramayirunnu. ennaal eee maathruka aadhikaarikamaakkaan aavashyamaayava labhikkaan avarkk dhaaraalam vibhavangal undaayirunnu."
design.
velluvilikal.
aikkanukalude designaraaya jaami berard settu designinte velluvilikalekkurichu onniladhikam thavana abhipraayappettittund. sidney ooppara house settu roopakalppana cheiyunnathinulla ettavum budhimuttulla settukalilonnaayi paraamarsikkappettu, munkaala sramangal ellaayppozhum paraajayathinu kaaranamaayi.
athinumumbu, green palacharakk design cheyyaan budhimuttulla oru modalaanennum settinte phalam kaaranam thante priyappetta modalukalilonnaayi maariyennum jaami berard paraamarshichu.
kashanangalude parimiti kaaranam roopakalppana cheyyaan budhimuttulla oru modalaayi kaphe corner abhiprayappettu. designaraaya jaami berard settilekku oru saikkil kashanam cherkkaan aagrahichenkilum mesheen thaalkkaalikamaayi thakarnnu, koodaathe saadhaarana settu designil ninnu vyathyasthamaayathinaal nirddeshangalil settu teknikkukal nadappilakkaan addehathinu nirddesha designermaarumaayi pravarthikkendivannu.
sweekaranam.
aikkanukalkk valare uyarnna sweekaranam nalkiyittundu. roopakalppana, nirmmaanam, uyarnna kashanagal enniva kaaranam nyoos weak taaj mahal settine prashamsichu. koodaathe, joou meno enna niroopakan, pacha palacharakk modular kettidatthinu vyakthamaaya nirddeshangalum "modalil upayogicha niravadhi rasakaramaaya aascharyangalum thanthrangalum" undennu choondikkaatti."
lego sitti, lego technic, lego aikkanukal, lego haari potter, lego staar wars theemukal enniva 2021-leeii muzhuvan varshavum sambaadichathaayi 2022 maarchil lego group report cheythu. 2020 neey apekshichu eee varshathe varumanam 27 sathamaanam vardhichu 55.3 bilyan dollarayi, athe kaalayalavil upabhokthru vilppana 22 sathamaanam vardhichu, ithu kalippaatta vyavasaayathe marikadakkukayum aagolathalathilum ettavum valia vipanikalilum vipani vihitam valarthukayum cheythu.
2022 juun 30nuu avasaanicha aarumaasathinide lego staar wars, lego technic, lego aikkanukal (munbu srashtaavu vidagthan), lego sitti, lego haari potter, lego fronds theemukal enniva nediyathaayi 2022 septambar 28nuu lego group report cheythu. sakthamaaya demand kaaranam 2021leeii ithe kaalayalavumaayi thaarathamyappeduthumbol eee kaalayalavile varumanam 17 sathamaanam vardhichu 27 bilyan dollarayi. kalippaatta vyavasaayathekkaal ganyamaayi munnilulla upabhokthru vilppana 13 sathamaanam valarnnu, ithu aagola vipani vihita valarchaykku kaaranamaayi.
2023 februvariyil eefal gopuram, titanic, colossium, taaj mahal enniva lego aaraadhakarude ishtika mathabhraantharude "ekkaalatheyum valia lego settukalil" pattikapedutthi.
lego sitti, lego technic, lego aikkanukal, lego haari potter, lego staar wars theemukal enniva 2022-leeii muzhuvan varshavum sambaadichathaayi 2023 maarchil lego group report cheythu. eee varshathe varumanam 17 sathamaanam vardhichu 64.6 bilyan dollarayum 2022-ll upabhokthru vilppana 12 sathamaanam vardhikkukayum amerikkayilum padinjaaran europilum prathyekichu sakthamaaya prakadanatthode ellah pradhana vipani grouppukalilum valarcha kaivarikkukayum cheythu.
award naamanirddeshangalum.
2019ll roller koosttar settinu kalippaatta association "toy oof dhaa iyar", "playset oof dhaa iyar" ennee puraskaarangalum nalki.
2022ll, pushpa poochedikku (settu nambar 10280) kalippaatta association "toy oof dhaa iyar", "elger-upp toy oof dhaa iyar" ennee puraskaarangalum nalki. ellaavarum aakarshakaraan (settu nambar 40516) kalippaatta association "toy oof dhaa iyar", "speciality toy oof dhaa iyar" ennivaykku award nalki. ellaavarum gambheeraraanu (settu nambar 40516) 2022 leeii britiish ell. jii. bii. tii avaardukalum nedi.
2022ll, adidas orijinal soopparstaarinu (settu nambar 10282) laas vegasile anthaaraashtra licenses nalkikkond "kalippaattangal, geyimukal, puthumakal (8 vious athil kooduthalumullavar)" vibhaagathil "mikacha licensulla uthppannam" nalki aadarichu. 
vargeekarana charcha.
lego samoohathil eathu settukal kriyettar vidagthante bhaagamaayi kanakkaakkappedunnu ennathum anganeyaanengil eathu upa prameyamaanu ennathum vivaadangal srishtichittundu.
vintar villej kalakshan sub-theem, holiday train sub-theem bhaagamaano enna tharkkam nilanilkkunnund. 2009 muthal 2019 vareyulla settukalumaayi ithu thudarchayaayi krameekarikkappedunnille lego kammyoonittiyil chilar vaadikkunnu, athesamayam bakkiyulla community vaadikkunnathu ithu ippozhum oru avadhikkala anthareeksham srishtikkunnu, athinaal ithu upa prameyathil ulppeduthanam ennaanu.
modular kettidangalude upa prameyathil maarkkat street modular kettidavumaayi deerghakaala charcha nadannu. oru modular kettidatthinte ellah savisheshathakalumaayum poruthappedunna, sub-theeminte bhaagamaano, ennittum kuranja praayathilekkum kuranja kashanangalude ennathilekkum lakshyamidunnu, oru phaan roopakalppana cheythathinaal "factory" ennu tharamthirickunnu ennathaayirunnu charcha. ennirunnaalum, lego avarude 10 varshathe vaarshika aaghoshathil avarude modular building laininte bhaagamaayi ithu prakhyaapichathinethudar charcha avasaanikkumenn karuthunnu.