
sokoni

athlattik paadarakshakaludeyum vasthrangaludeyum oru american brandaanu sokoni. 1898ll sthaapithamaaya eee kambani lokamembaadumulla volverine udamasthathayilullathaanu. athlattik shoos, jacketukal, hoodykal, tii-sharttukal, swetpaantukal, shorts, soaks thudangiya paadarakshakalum vasthra shrenikalum sokkani vaanijyavalkkaricha uthppannangalil ulppedunnu. aaksasarikalil thoppikalum baakkpaakkukalum ulppedunnu.
sokkaniyude shhoo boxukalil orikkal kambaniyude perinte sariyaaya uchaaranathe prathinidheekarikkunna "sookk eiii kalmut" enna vaachakam achadichirunnu. sokoni brand logo sokoni kreekkinte nirantharamaaya ozhukkineyum athinte creak bedd varivariyayi paarakaleyum prathinidheekarikkunnu.
track spikkukalum cross kantri racing flaattukalum nirmmikkunna oru janapriya racing shhoo nirmmaathaavaan kambani. prathyeka track aandu feeld athlattiks enangalkkaayi shoos sokoni nirmmikkunnu.
charithram.
1898ll pensylvaniayile kuttstounil naalu bisinasukaar sokoni kreekkinte uyarnna theerathu sokoni shhoo nirmmaana kambaniyude aadya factory sthaapichu. 1910ll russian kudiyettakkaaranaaya ebraham aarr. hyde oru shhoo kambani aarambhichu, eiii.aarr. masaachyusetsile kembridjil hyde makkalum. varshangal kazhiyunthorum, spottbilt, pf flayezhs thudangiya brandukal ulppedeyulla athlattik paadarakshakal nirmikkunnathil hyde prashasthamaayi. 1968 juun 13 nuu hyde sokkani vaangunnathinulla oru karaaril earppedukayum 1968 october 24 nuu vilppana poortthiyaakkukayum cheythu. 
1979-ll, "runner waled" magazin (hornet mikacha moolyamullathaayi thiranjedutthu) sokkaniyude rund running shoosukal aadya patthil thiranjedutthu, adutha vasanthakaalathode uthppannathinte aavasyam 2,000% vardhichu. 1980 kalude avasaanathil, sokoni hydinte prabalamaaya braandaayitheernappol, kambaniyude peru hyde athlattik vyavasayangalil ninnu sokoni ennu audyogikamaayi maatti.
2005ll 170 dasalaksham dollarinu stride raitt korppareshan sokkani swanthamaakki. 2007ll 800 dasalaksham dollarinu shambalamillaatha shoos srothass stride ritt swanthamaakki. samyojitha kambani koottaaya brandukal ennariyappettu. 2012ll, keds, stride ritt, sperry topp sider ennivaykkoppam sokoni ulppedunna koottaaya braandukalude perfomence lifestyle group, 1.23 bilyan dollar edapaadil lokamembaadumulla volverinte bhaagamaayi maari, athil payless shhoo sozhs vilkkunnathum swakaarya ikvitti sthaapanangalkku koottaaya licensing internaashanal blum kyaapittal partnermark golden gettu capitalinum. 2016-ll, volverine lokamembaadumulla sokaniyum mattu boosttan-eriya braandukalum masaachyusetsile walthamile oru puthiya praadeshika aasthaana sthalathekku maatti.
lokamembaadumulla volverine athinte paadarakshakalil bhooribhaagavum eshya pasaphik, thekke america ennividangalile niravadhi moonnaam kakshi nirmmaathaakkalil ninnaan.
paadarakshakal.
oottam, trial oottam, racing, nadattham, koleju shekharam thudangi vividatharam shoos kambani vaagdaanam cheiyunnu. itharathilulla oro shoos targettucheytha pravartthanatthinte tharatthinu prasakthamaaya prathyeka saankethikavidya upayogikkunnu. racing, oottam, nadattham enningane moonnu pradhana aavasyangalkkaanu shoos roopakalppana cheythirikkunnathu. oottakkaarante call valippam, oottathinte tharam, kamaanatthinte tharam, uchaaranam, oodunna sthalam ennivayil shradha kendreekarichaanu shoos nirmmikkunnath.
2018 epril 3 nuu, boosttan maarathaninte 122-aamath oottathinte smaranaykkaayi stroberry-frosted donut-theem running shhoo nirmmikkaan masaachyusets aasthaanamaayulla donut aandu coffey kambaniyaaya dunkin donattumaayi sokoni kaikorthu. sokoni x dunkin kinwara 9 oru donut boxilaanu varunnath. shoovinte kuthikal mazhavillu thalichu pothinjirikkunnu. 2019 maarchil kambani veendum kinwara 10 enna dunkin prameyathilulla running shhoo puratthirakki.
orijinalukal.
mikacha vasthukkalum vyathyastha varnnapaathakalum upayogichu mechappeduthiya kambani nirmmicha pazhaya shhoo shailikal veendum avatharippikkunna sokkaniyude paithruka sreniyaanu orijinalukal. janapriya shado model, jaas model, hornet model enniva ithil ulppedunnu. ithil randaamathethu kambaniyude ettavum kooduthal vittazhikkappedunna ulppannamaayi thudarunnu.
sponsorship.
american deerghadoora oottakkaar mollie huddle, lora thweet, jared ward ennivarulppede niravadhi athlattukale kambani sponsor cheyyukayum sponsor cheyyukayum cheythittundu.

