
ettavum vilapetta upabhokthakkal

oru kambanikku ettavum labhakaramaaya upabhokthaakkale soochippikkunna maarkkatting padamaanu ettavum moolyavathaaya upabhokthakkal. eee upabhokthakkal sharashari upabhokthaavenna nilayil kooduthalo athiladhikamo moolyamulla uthppannangal vaangunnu. kooduthal vyakthiparamaaya bandham sthaapikkunnathinu kambani eee upabhokthaakkalkk upadeshavum maarganirddeshavum nalkunnu.
avalokanam.
saadhaaranayaayi, ettavum moolyavathaaya upabhokthaakkalkk prathyeka aanukoolyangal nalkunna kizhivu allengil angathwa cardukal nalkunnu. nalkunna aanukoolyangal kaaranam upabhokthakkal kooduthal uthppannangalo sevanangalo vaangunnathinal eee prathiphalangal kooduthal varumanam undakkaan bisinasine sahayikkunnu.
vividha kambanikalkku avarude vishwastha upabhokthaakkalkk prathiphalam nalkaan vyathyastha maargangalund, udaaharanathinu vodaphone avarude vishwastha upabhokthaakkalkk avarude plaanukalekkurichulla adhika daatta nalkunnu; allengil barclays 6 maasathiladhikam thangalodoppam ulla upabhokthakkalkkulla vaaypakalude palisha nirakk kuraykkunnu.
ettavum moolyavathaaya upabhokthaakkale engane thirichariyaam.
oro bisinessinteyum oru sharashari vaangunnayaalumayi (saadhaaranayaayi vishwastha upabhokthakkal ennu vilikkappedunnu) thaarathamyappeduthumbol avaril ninnu kooduthal uthppannangal vaangunna upabhokthaakkalude oru pattikayund.
ettavum moolyavathaaya upabhokthaakkale thirichariyunnathinu, bisinesses ezhu mekhalakalil upabhokthaavinte moolyam vilayiruthendathundu
1. vilppana mainus chelavu saadhaaranayaayi, kambanikal avarude upabhokthaakkale kambaniyumaayi upabhokthaav cheiyunna vilppanayude ennathil ninnu vilayiruthikkond rank cheiyunnu, ennirunnaalum ithu ellaayppozhum kambanikku anukoolamaaya falamundaakkilla. chilappol oru upabhokthaav kambaniyude dhaaraalam uthppannangal/sevanangal vaangumbol, aaa vilppana nadathunnathinulla chelavu athinte moolyathe kaviyiyekkaam, kaaranam aaa vilppana chelavu mothatthilulla samavaakyathil cherkkendathundu.
2. varumaana samayam ellah varumaanavum thulyamaayi srishtikkappedunnilla. kambanikal vyathyastha samayangalil vyathyastha varumanam undaakkunnu. udaaharanathinu, kadakalile valia vilppana kaaranam upabhokthakkal avadhidinangalil naalam paadatthil kooduthal shopping nadathunnu. upayogashoonyamaaya ulppaadana sheshi niraykkunnatho alppam uyarnna vilaykk cheiyunnatho aayathinal oof-peak seasonukalil nadathunna vilppana kooduthal laabhakaramaayirikkaam.
3. referralukalum charchakalum innathe kaalath, upabhokthakkal korpparettu parasyangalekkaal piyar reviewkal, soshyal netvarkkukalile posttukal, tweettukal ennivaye vishwasikkunnu. oru upabhokthaav oru kambaniyude uthppannangale/sevanangalekkurich charcha cheyyaan thayyaaraanengil, athu sakthamaaya amgeekaaramaayirikkum.
4. nilanirtthal puthiya upabhokthaakkale thedunnathinekkaal oru pazhaya upabhokthaavine nilanirthunnathu saadhaaranayaayi vilakuranjathaanu. ithinakam thanne uthppannangal/sevanangal vangiya upabhokthaakkalekkurich dhaaraalam bisinasukal athrayonnum vishamikkunnilla, avar pradhaanamaayum puthiyava aakarshikkunnathil shradha kendreekarikkunnu, ennirunnaalum oru kambaniyumaayi deerghakaalamaayi pravartthikkunna oru upabhokthaav pothuve kooduthal laabhakaramaan, kaaranam upabhokthaav pathivayi uthppannam/sevanam vaangukayum kudumbamgangal/suhruthukkalkku shupaarsha cheyyumbol kambaniye ruffer cheyyaan kazhiyukayum cheiyunnu.
5. uthppannangalo sevanangalo cherkkuka kambaniyil ninnu niravadhi enangal vaangunna upabhokthakkal kooduthal laabhakaramaan, kaaranam aaa upabhokthaavine nedunnathinulla chelavu ippol oru valia vilppana aditharayilundu.
6. upabhokthaavinte branda upabhokthaavinte brand cherukida bisinasukalkku kooduthalum moolyavathaayathaanu. oru upabhokthaav ariyappedunna oru pothu vyakthiyaanenkil avan/aval kambaniyude uthppannam vaangukayum athinekkurichu samsaarikkukayum cheythaal, athu kambaniyude janapreeti vardhippikkunnu.
7. feedbacka bhooribhaagam upabhokthaakkalum oru kambaniykkum avarude uthppannathekkurich sathyasandhamaayi enthaanu thonnunnathennu orikkalum parayilla. saadhaaranayaayi, oru kambaniyude sevanathekkurichu mikacha 10 sathamaanavum (valare samthrupthar) thaazheyulla 10 sathamaanavum (valare asamthripthar) maathramaan avarude chinthakal pankidunnathu. thante abhiprayam pankidaan thayyaarulla eathoru upabhokthaavum bisinessinu valare moolyavathaayathaanu.
vilapetta upabhokthaakkalude praadhaanyam.
pala bisinessukalum saambathika prakadanavum avarude upabhokthru aditharayum vardhippikkunnathinu vilapetta upabhokthaakkale nilanirthunna reethi upayogikkunnu. kambaniyude laabhathinte 80 sathamaanavum nilavilulla (vishwastha) upabhokthaakkalil 20 sathamaanathil ninnaanennu gartner nadatthiya gaveshanam kaanikkunnu. upabhokthaakkalkk munbu oru nalla anubhavam undaayirunnengil oru kambaniyude uthppannam/sevanam ennivaykkaayi thirike varaan chaayvullathinaal ithu sambhavikkunnu. koodaathe, oru kambaniyumaayulla deerghakaala bandhathinu upabhokthaakkalkk kizhivukal nalkiyittundenkil, avar kambaniyude kooduthal uthppannangal/sevanangal vaangaan thayyaaraan.
vilapetta upabhokthakkal kambaniye sambandhichidatholam oru nalla vipanana vashamaan. oru kambaniyil deerghakaalathekku thamasikkunna upabhokthakkal avarude bisinesses anubhavam suhruthukkalumaayi pankidaan kooduthal chaayvullavaraanu, ithu chelaveria parasyathekkaal nannayi pravartthikkum, kaaranam aalukalkk avarkk parichithamaaya aalukaleyaan kooduthal baadhikkunnath. eee vipanana neekkam ningalude brandine parichayamillaattha aalukalude manassil shakthippeduthum.
sthiramaaya vishwastha upabhokthaakkalkk uyarnna malsara vipaniyile vijaya vashathinte thacol aakam. vilapetta upabhokthaakkale nilanirthaan sahayikkunna sakthamaaya oru brand imej kambani nirmmikkukayaanenkil, athu malsarashakthikale prathirodhikkaan kazhiyum.

