prakriya mooladhanam

charakkukaludeyum sevanangaludeyum vitharanam nadappilaakkukayum vardhippikkukayum cheiyunna saankethikavidyakal, nadapadikramangal, paripaadikal ennivayil ninnu uruthirinja oru samrambhathinte moolyamaanu prosess kyaapittal. gadanaaparamaaya mooladhanathinte moonnu gadakangalil onnaanu prosess kyaapittal, athu boudhika mooladhanathinte oru gadakamaanu. prosess kyaapittal laabhathinuvendiyo laabhathinuvendiyo aakatte, eathoru sthaapanathinum prakriyakalude moolyamaayi kaanaan kazhiyum, ennaal laabhathinuvendiyulla sthaapanangale paraamarshikkunnathinaanu ithu saadhaaranayaayi upayogikkunnathu.
pothuvaaya bisinesses lakshyam lakshyamidunnathinaayi avarude prasakthamaaya rolukalo sahakaarikalo nadathunna moolyavardhitha pravartthanangalude oru parambara allengil shringhala oru prakriyayil ulppedunnu.
bisinus prosess mapping, bisinus prosess modeling, bisinus prosess maanejment enniva upayogichu prosess kyaapittal srishtikkaanum mechappeduthaanum kazhiyum.
verukal.
samghadanakalil prosess mooladhanam.
pravartthanaparavum thanthraparavumaaya lakshyangal kaivarikkunnathinayi oru kambaniyude savisheshamaaya adisthaana soukaryangal nirmmikkunnathinayi samghadanakal prosess capitalil nikshepikkunnu. vyavasaayathinteyum saankethikavidyayudeyum chalanathmakatha kanakkiledukkumbol, prakriya mooladhanathinte vikasanam vikasikkukayum paaristhithika mattangalumaayi samvadikkukayum cheiyunnu. upabhokthru samthrupthiyiloode bisinesses mikavu kaivarikkunnathinayi prakriya mooladhanam nirmmikkunnathinayi samghadanakal vivarasaankethikavidyayilum (aidi) samghadanaa maatta paripaadikalilum nikshepam nadathiyittundu. adisthaana soukarya vikasanam, gunanilavaara mechappeduthal padhathikal, prakriya-punarroopakalppana padhathikal, vividha prakriya samyojana padhathikal enniva ithil ulppedunnu. vibhavangal samghadippikkunnathilum vivarangal prosess cheiyunnathilum bandhappettavarumayi samvadikkunnathilum samghadanaa moolyangal nalkunnathilum prosess kyaapittal oru pradhana punk vahikkunnundenkilum, kurachu padanangal maathrame athinte nirddishta ulladakkam charcha cheythittulloo, mathramalla athinte maanejmentinte thalatthil shradha kendreekarikkunnathu apoorvamaanu. pakaram, prakriya mooladhanam saadhaaranayaayi athinte nikshepam allengil samghadanaaparamaaya boudhika mooladhanam alakkunnathil samghadanaa aasthikalude adrishya gadakamaayi marachuvechittundu. prakriya mooladhanathe oru prathyekavum savisheshavumaaya maanejment prashnamaayi kanakkaakkunnathil parajayam bisinasukalkkum gaveshakarkkum idayil vyaapakamaanu, kaaranam oorganaiseshanukalkkulle mikka samvidaanangalum prakriyakalum parasparam aasrayikkunnavayaanu. athinaal, prakriyayude saadhyathakal athinte poornna paridhivare kaikaaryam cheiyunnathinu prakriya mooladhanam alakkunnathinulla chittayaya sameepanam aavasyamaanu.
nirvachanam.
thudarchayaaya sevanangal nalkunna udamasthathayilulla onnaanu mooladhanam. deseeya akkoundukaliloo sthaapanangalilo, mooladhanam nilanilkkunna nikshepa vasthukkalaal nirmmithamaan, saadhaaranayaayi panatthinte unitukalaayi churukkunnu. prakriya mooladhanam, praayogikamaayi, uthppaadanathinteyo uthppannangaludeyum sevanangaludeyum deerghakaala moolyathinaayi vitharanam cheyyalinteyo karyakshamatha vipuleekarikkunnathinum vardhippikkunnathinumala shramathil pravartthanangal, saankethikavidyakal, jeevanakkaarude paripaadikal ennivayekkurichulla praayogika arivu ulkkollunnu.
prakriya mooladhanathe oru prathyekavum savisheshavumaaya maanejment prashnamaayi kanakkaakkunnathil parajayam bisinasukalkkum gaveshakarkkum idayil vyaapakamaanu, kaaranam oorganaiseshanukalkkulle mikka samvidaanangalum prakriyakalum parasparam aasrayikkunnavayaanu. athinaal, prakriyayude saadhyathakal athinte poornna paridhivare kaikaaryam cheiyunnathinu prakriya mooladhanam alakkunnathinulla chittayaya sameepanam aavasyamaanu.
thanthraparamaaya vikasanam.
thantra vikasanathinum nadappakkalinum prakriya mooladhanam anivaaryamaan. saankethikavidya, sthaanam, mattu gadakangal enniva samyojippichu paridhiyillaattha saadhyathakal srishtikkunna bisinesses prakriyakal valuthaanu. saankethikavidya praapthamakkiya prakriyakal vikasippikkukayum viniyogikkukayum cheiyunna prakriyayiludaneelam, koottaaya masthishkashakthi aupachaarikamaakkukayum pidichedukkukayum uyarnna moolyamulla oru swath uthppaadippikkukayum ellah vashangalilum samghadanaa prakadanatthe baadikkukayum cheiyunnu.
samghadanaaparamaaya prakadanam.
samghadanaaparamaaya prakadanatthil bisinesses prakriyakalude maanejmentil vividha bisinesses shramangalude pravartthanaparavum maanejmental, thanthraparamaaya swaadheenangalum ulppedaam. ennirunnaalum, samghadanaaparamaaya prakadanatthe niravadhi gadakangal swaadheenikkunnathinaal, prakriya mooladhanathil ninnulla nettangal bisinesses prakadanatthinte vividha thalangaliloode filter cheyyaan niravadhi varshangal vare edukkumennu pratheekshikkaam. udaaharanathinu, oru prakriya samyojana saankethikavidya vikasippikkaanum yadhaartha prakriyakalaayi maranum vardhicha uthppaadanakshamatha srishtikkaanum maasangal eduthekkaam. koodaathe, prakriyakal bisinesses pravarthanatthilekku uyarnnuvannukazhinjaal, kooduthal maanejmental, straattajik prakadanam pinneedu prathyakshappedaam. athinaal, hraswakaalathekkum deerghakaalathekkumulla prakriyayude moolyam prathifalippikkunnathinna sariyaaya nadapadikal upayogikkendathu pradhaanamaan.
prakriya mooladhanam alakkunnu.
inputt reethi.
bisinesses pravarthanangalkkaayi prosess capitalil nikshepicha vibhavangal upayogichaanu inputt reethi alakkunnathu. saambathikamaayi paranjaal, ithu prakriyakalude bhaavi moolyam pravachikkumennu prathekshikkunnu. vivarasaankethikavidyayile nikshepavum bharanaparamaya vipuleekaranangalumaanu eee reethiyude rund alaveduppu soochakangal. moonnu reethikalilum upayogikkunna rund niyantritha veriyabilukalaanu uracha valipavum vyavasaya tharavum.
outtputtu reethi.
bisinesses falaprapti kaivarikkunna saankethikavidyayum pravartthanangalum kaikaaryam cheiyunnathinulla motham parishramathiloodeyaanu outtputtu reethi alakkunnathu. sthaapanathinte mothatthilulla uthppaadanakshamathaykkulla sambhavana nirnnayikkunnathin, oru jeevanakkaarante labham polulla thozhil uthppaadanakshamathayude yadhaartha moolyam prakriya soochakangal alakkunnu. bhaaviyile phalangal pravachikkunnathinayi munkaala prakadanangal avalokanam cheiyunnathine adisthaanamaakkiyullathaanu eee reethi.
maanejment sheshi.
maarikkondirikkunna bisinesses saahacharyangalodu prathikarikkunnathinayi prakriyakal samyojippikkunathinum vikasippikkunnathinumal vibhavangal nirmmikkunnathinum ekopippikkunnathinumalu kazhivaanu maanejment sheshi. muun varshathe apekshichu uthppaadanakshamathayude sathamaanam mattamaayi alakkunna samayat prakriya mooladhanathinte moolyam eee reethi alakkunnu.
harita thalasthaanam.
sthaapanangalude malsaraparamaaya nettangalil prosess capitalinu nalla swaadheenamundennu padanangal kaanikkunnu.
malsaraparamaaya nettam.
paristhithi maanejmentilum harita naveekaranatthilum sajeevamaayi earppedunna kambanikalkku ulppaadana maalinyangal kuraykkaanum uthppaadanakshamatha vardhippikkaanum mathramalla, harita uthppannangalkk thaarathamyena uyarnna vila eedaakkaanum korpparettu prathichaaya mechappeduthaanum athuvazhi upabhokthaakkalude janapriya paristhithi bodhatthinteyum kadutha anthaaraashtra paristhithi samrakshana niyanthranangaludeyum pravanathakalkk keezhil korpparettu malsara nettangal nedaanum kazhiyum. athinaal, samghadanaa kazhivukal, samghadanaa prathibaddhathakal, vijnjaana maanejment samvidaanangal, reward sisttangal, information teknolaji sisttangal, daattabesukal, maanejmental instityooshan, ooppareshan prakriyakal, maanejmental thathwachinthakal, samghadanaa samskaaram, kambani emejukal, pettantukal, pakarppavakashangal, vyaapaaramudrakal muthalaayavayude stokkukal. paristhithi samrakshanathekkuricho oru kambaniyile harita naveekaranathekkuricho ulla karyangal kambanikale malsaraparamaaya nettangal nedaan sahayikkum.
harita mooladhanam alakkunnu.
harita gadanaaparamaaya mooladhanathinte alavil inipparayunna ombathu enangal ulppedunnu
"(1) sthaapanathile paristhithi samrakshana maanejment samvidaanam athinte pradhana athiraalikalekkaal mikachathaano;"
"(2) paristhithi samrakshanathekkurichulla puthumakal
sthaapanathil athinte pradhana athiraalikalekkaal kooduthalaanu; "
"(3) sthaapanathinte paristhithi samrakshana pravarthanangalilninnu labhikkuna labham sthaapanangalude pradhana athiraalikalekkaal 277 sathamaanam kooduthal malsara nettangalil harita boudhika mooladhanathinte swaadheenamaano;"
"(4) sthaapanathile paristhithi samrakshanathekkurichulla gaveshana-vikasana chelavukalile nikshepathinteyum vilppanayudeyum anupatham athinte pradhana athiraalikalekkaal kooduthalaano;"
"(5) paristhithi maanejmentinekkurichu jeevanakkaarudeyum sthaapanathile motham jeevanakkaarudeyum anupatham athinte pradhana athiraalikalekkaal kooduthalaano;"
"(6) sthaapanathile paristhithi samrakshana soukaryangalile nikshepangal athinte pradhana athiraalikalekkaal kooduthalaano;"
"(7) sthaapanathile harita uthppannangalude vikasanathinulla kazhivu athinte pradhana athiraalikalekkaal mikachathaano;"
"(8) sthaapanathile paristhithi samrakshanathekkurichulla mothatthilulla pravartthana prakriyakal sugamamayi pravartthikkunnundo;"
"(9) sthaapanathile paristhithi maanejmentinekkurichu vijnjaana maanejment samvidaanam paristhithi maanejmentinekkurichu arivu shekharikkunnathinum pankidunnathinum anukoolamaano."
prosess capitalum nazhsingh.
gadanaaparamaaya mooladhanathinte moonnu gadakangalil onnaanu prosess kyaapittal. nazhsumaarkk avarude klinikkal theerumaanamedukkalinum paricharana aasoothranathinum sahayikkaan kazhiyunna vivara gadanakalaayi parivartthanam cheyyappedunna arivaanu nazhsing structural kyaapittal. nazhsing structural kyaapittal, practies maargganirddeshangal, cair maappukal allengil protocolukal ennivayude roopathil nazhsumaar nalkunna paricharanatthinte gunanilavaaram mechappeduthunnathinna prasakthamaaya vivarangal nalkumennu vishwasikkappedunnu. paricharana maappukal, pariseelana maargganirddeshangal, protocolukal enniva rogiyude mechappetta falangalkkum prathikoola sambhavangalude nirakk kuraykkunnathinum kaaranamaakumenn kandethiyittundu.
manushya mooladhanathe gadanaaparamaaya mooladhanamaakki maattuka.
vivara gadakangal thammil verthirichariyuka.
boudhika mooladhana maathruka moonnu vyathyastha gadakangal thammil verthirikkunnu manushya mooladhanam, gadanaaparamaaya mooladhanam, paraspara bandhita mooladhanam. neethrthwam ennathu oru sthaapanathile jeevanakkaarude boudhika moolyamaaya manushya mooladhanathekkurichulla aashayangale prathinidheekarikkunnu. ellah boudhika mooladhanavum aadyam manushya mooladhanamaayi uthbhavikkunnu. naveekaranavum prakriya mooladhanavum gadanaaparamaaya mooladhanathinte gadakangale prathinidheekarikkunnu, kambaniyude niyamaparavum prakriyaparavumaaya moolyam kaanikkunna gadakangal. naveekarana mooladhanathil pettantukal, pakarppavakasham thudangiya ulchertha vijnjaana settukal ulppedunnu. prosess capitalil prosess teknolajikal ulppedunna oru nishabda vijnjaana ganathinte kooduthal adrishya gadakangal adangiyirikkunnu. mattoru vidhathil paranjaal, gadanaaparamaaya mooladhanam ennathu sthaapanathile amgangal kooduthal arivu srishtikkunnathino jolie poortthiyaakkunnathino edapazhakunna gadakangalaanu. saamskaarika mooladhanam anusarichaanu relational kyaapittal niyanthrikkappedunnath, eee rund gadakangalum ohari udamakalumaayi thudarchayaayi moolyavardhitha bandhangal nalkunnathinu aavashyamaaya arivine prathinidheekarikkunnu.
(chithram 1 uravidam.
pradhana thathwam.
chithram 1ll chithreekarichirikkunna pradhana thathwam, boudhika mooladhanathinte oru gadakavum sthaapanathinu nirantharamaaya moolyam srishtikkunnilla ennathaanu, ennaal boudhika mooladhana maathrkayude mattu gadakangalumaayi edapazhakumbol maathram moolyanirmmaanamaanu. athinaal, sthaapanathinullile boudhika mooladhana yanthrathinte yadhaartha swabhaavam chalanathmakavum alaveduppu prashnangale paraamarsikkunnathum aanu. oru moolakam alakkunnathu mattonninte alaveduppine baadhichekkaam, moolakatthinte alavukal cheythukazhinjaal athinte vyapthiyum ozhukkum ithinakam maariyittundaakam. alaviloode boudhika mooladhana samvidaanathekkurichulla motham arivu asaadyamaanu.
sthaapanavalkkarana prasnangal.
alakkenda vijnjaana stokkukale sookshumamaayi nirvachikkunnathil ninnu undaakunna oru prashnam atharam stokkinte punarnirmmanavum sthaapanavalkkaranavumaanu. oru koottam praadhaanyangal thirichariyunnathu, prathyekichu thanthraparamaaya maattatthinte samayangalil, settinte yadhaartha thanthraparamaaya moolyathinu amita oonnal nalkum. vijnjaana stokkukal thirichariyukayum avayil shradha nalkukayum cheyyumbol sthaapanathinullile aalukalkk avayude praadhaanyam sariyaakkukayum athu adisthaana karkkashathakalude allengil thanthraparamaaya prathibaddhathayude vikasanathinu kaaranamaakukayum cheyyum, ithu naveekaranatthe punarujjeevippikkaan saadhyathayulla sthambhanamundakkum. maattam varuthaan ettavum budhimuttulla onnaanu arivennu leonard-barton thiricharinju. vijayavum shradhayum kazhinjappol athu pradhana karkkashathakal srishtikkunnu. adisthaana thathwam prakadippikkaan avar upayogikkunna padam "kaananulla maarggam kaanathirikkaanulla oru maarggamaan" ennathaanu."
gadanaaparamaaya anumaanam.
oru sthaapanathinu moolyavathaaya ellah arivukalum gadanaaparamaayirikkanam ennathaanu oru gadanaaparamaaya anumaanathinte praadhaanyam, ithu arivinte punarnirmmaanatthilekku nayikkunnu. eee anumaanam ellah arivukaleyum manushyaanubhavathil ninnu eluppathil verthirichariyaan kazhiyunnavayayi kanakkakkunnu.
linninte katha.
oru jarmman kambaniyil vadakke amerikkayil jolie cheythirunna oru sthriye kambani valippam kuraykkukayum athinte ellah pravartthanangalum jarmmaniyilekku maattukayum cheythappol pirichuvittu. pinneedu, vadakke american vipaniyekkurichulla thanthrapradhaanamaaya vivarangalkkayi aaa sthree pravarthikkunnundenna kambani manassilakki, athinaal eee sthree srishticha arivu valippam kuraykkunna prakriyayil thettayi "vittayachu". sthriye shambalappattikayil ninnu ozhivaakkiyathinusheshavum sthaapanathinu udamasthathayilaayirikkaanum nilanirthaanum kazhiyunnathinayi kambani eee arivu gadanaaparamaayirikkanam ennathaayirunnu rachayithaav pinthunacha kathayude dhaarmikatha. enthukondaanu sthriye pirichuvittathu? theerchayaayum, sthaapanam athinte vikasichukondirikkunna vijnjaanasamvidaanangalekku kooduthal bodhavaanmaaraayirikkanam, kaaranam ellah boudhika mooladhanavum uthbhavikkunna aditharayaanu vijnjaanasamvidhaanangal. koodaathe, thanthraparamaayi prasakthamaaya vivarangal ashayavinimayam nadathaavunnathum krodeekarikkaavunnathumaayi.
onniladhikam mooladhanam kaikaaryam cheiyunnathile prasnangal.
sthaapanam athinte gadanaaparamaaya mooladhanathe uthppannamaayum manushya mooladhanathe prakriyayum engane kaikaaryam cheiyunnu? eee maruvasham maanavikamaanennu thonnunnuvenkil, athu. moolyamulla puthiya arivu srishtikkaanulla sheshiyulla eaka ghadakam manushyabudhiyaanu. computerukal vishakalanaparamayi vivarangal puthiya modukalilekku veendum kootticherkkaamenkilum ivaye puthiya kaaryangalumaayi samyojippikkaan kazhiyilla. sandarbhamallaatha vivarangalo vivarangalo aayi manushya mooladhanathinte vikasanathe kooduthal sahayikkaan upayogikkukayo labhathinaayulla oru ulppannamaayi vilkkukayo cheyyumbol maathrame manushya mooladhanathinte gadanaaparamaaya nirmmaanam saadhyamaakoo. associationil ninnu labham nedunnathinu sthaapanathinu nerittu enthengilum svanthamaakkanamennilla ennathaanu oru pradhana ulkkaazhcha. sthaapanathinu gadanaaparamaaya reethiyil pravartthikkaan kazhiyaathe vanathum ennittum oru vilppana ejantum klayantum thammil srishticha relational capitalil association vazhi labham kaanunnathumaaya atharam avyakthamaaya mounaajnjaanathinte oru udaaharanam.
nishabdavum anubhavaparavumaya arivinte gadanaaparamaaya roopeekaranathilekkulla neekkam mattu prashnangalkk kaaranamaayekkam. vijnjaana shekharam alakkaanulla sramangal puthiya vijnjaanashekharangal srishtikkunnathil ulppedunna prakriya thadassappeduthiyekkaam. atharam sramangalil, swarnna mutta labhikkaan vendi nammal vaathine kollumo? athaayath, alaveduppinte prakriya thanne arivu moolyam srishtikkunna prakriya thadassappeduthiyekkaam. athinaal, sthaapanangal avarude vijnjaana aasthikale "gadanaaparamaayava" akkunnathinupakaram "samghadippikkunnathiloode" boudhika mooladhanam prayojanappeduthunnathil nokkendathundu boudhika mooladhana gadakangale ekopippikkaanulla sramangal samghadippikkunnathu avarude edapedal balance sheettile oru swath ennathilupari oru "nadannukondirikkunna aashanka" enna nilayil sthaapanathinte thudar moolyathe vardhippikkunnu.
ivide mattoru prashnathe "falls recipe" syndrome ennu vilikkam, avide roopakamaanu paachakakkaaran, abodhaavasthayilo allengil mattoo, oru paachakakkurippinte sookshumavum ennaal pradhaanappettathumaaya gadakangal ashayavinimayam nadatthaan avaganikkunnu. sariyaayatho thettaayo thozhilaallikale joliyil ninnu purathaakkaan roopakalppana cheythathayi kanakkakkappedunnathinaal uthppaadanakshamatha mechappeduthal vyayaamam aarambikkunnathil maanejarmarkk palappozhum thozhilaallikalude pinthuna nashtappedunnu.
uthppannavum prakriya.
boudhika mooladhanam kaikaaryam cheiyunnathil kuranjathu rund vyathyastha kaaryangalenkilum kaikaaryam cheyyappedunnu. manushya mooladhanathinte vikasanathilninnu ozhukunna eee rund aruvikalum chithram 2 chithreekarikkunnu. (chithram 2 uravidam.)
stokku.
aadyathethu vijnjaana shekharamaanu. saahithyathil ninnulla boudhika mooladhanam kaikaaryam cheiyunnathinulla ettavum vijayakaramaya udaaharanagal itharathilullavaye soochippikkunnu. eee tharam "gadanaaparamaaya" anumaanathinte gadanaaparamaaya mooladhanathe prathinidheekarikkunnathil, ithu athishayikkanilla. ennirunnaalum, athu pradhaanamaan. saadhaaranayaayi iva boudhika mooladhana vikasana prakriyayude uthppannangal ulkkollunnu.
jolie.
kaikaaryam cheiyunna randaamathe kaaryam vijnjaana pravarthanamaanu. ithu kaikaaryam cheiyunnathu aadyathethinekkaal budhimuttaanu, kaaranam athinte adrishyamaaya swabhaavam kaaranam. eathoru prathyeka joliyudeyum poornnamaaya aavasyakathakal manasilakkaan vijnjaana pravartthakan ettavum mikacha reethiyil sajjanakum. eee saahacharyathil, eathenkilum prathyeka joliyude poornna aavasyakathakal manasilakkaan vijnjaana pravartthakane sahayikkunna gadanakalum prakriyakalum sajjeekarikkunna maanejarmaar facilitettarmaaraayi pravartthikkanam. eee saahacharyathil, maanejarmaar soukaryapradamaakkunnavari pravartthikkukayum vijnjaana thozhilaalliyude vikasanathe sahayikkunna gadanakalum prakriyakalum sajjeekarikkukayum boudhika mooladhana chattakkoodile mattu gadakangalumaayi manushya mooladhanathinte kaaryakshamamaya edapedal anuvadikkukayum venam.

