creative hraswaroopam

creative professionalukalum ejansikalum srishtiparamaaya deliverableukal vikasippikkunnathin upayogikkunna oru rekhayaanu creative briefa vishwal design, koppi, parasyam cheyyal, websiteukal muthalaayava. rekha saadhaaranayaayi abhyarthakan (mikka kesukalilum oru maarkkatting team amgam) vikasippikkukayum designermar, ezhuthukaar, project maanejarmaar ennivarude creative team amgeekarikkukayum cheiyunnu. chila sandarbhangalil, padhathiyude creative briefinu jolie aarambhikkunnathin munbu creative directorude amgeekaaram aavashyamaayi vannekkaam.
vivaranam.
parasya ejansikalil, klayant ejansiye (klayant brief) samkshipthamaakkiyathinu sheshamaan creative breefukal ezhuthunnathu. klayant brief labhichathinushesham, oru creative brief konduvarunnathinaayi daatta krameekarikkanulla utharavaaditham akkoundu maanejarkkaanu (creative directorumaayi sahakarichu aayirikkam).
creative team chodikkukayum abhyarthakan utharam nalkukayum cheiyunna lalithamaaya chodyangalude oru parambara ulkkollunna creative brief, creative executionte template maarunnu. srishtiparamaaya vikasanam undaakumbol, athu vazhiyil ninnu neengaan saadhyathayund. ithu sambhavikkukayaanenkil, team amgangalkku paraspara sammathathodeyulla eee rekhayilekku thirichupoyi vyathichalikkal evide ninnaan aarambhichathenn parisodhikkaam. oru parasya ejansi parithasthithikkullil, srishtiparamaaya nirvvahanam "oonn-brief" aanennu urappaakkendath saadhaaranayaayi akkoundu maanejarude utharavaadithamaanu. :
creative breefukal pala ruchikalilaayi varaam, avaa saadhaaranayaayi creative delivari vikasippikkunna ejansi allengil groupinu anusrithamaayi roopakalppana cheythirikkunnu. uyarnna nilavaaramulla srishtiparamaaya nirvvahanam nalkunnathinu eathu chodyangalaanu (utharangalum) avarkk paramapradhaanamenn avarkariyaam.
munkaalangalil, srishtiparamaaya hraswalekhanangal parishkarikkukayum graphics, charttukal, pathrangalude scrappukal allengil chithreekaranangal, phottokal enniva ulppeduthukayum cheythirunnu. computerukalude varavode, kooduthal kooduthal ejansikal tekst edittarmaar, avatharana software, digital design toolukal enniva upayogichu digital breefukalilekku maari. sahakarana software creative teamukalkk avarude klayantukalumaayum oonlainil hrasvamaayi ulppettirikkunna mattu vidagtharumaayum sahakarikkaan saadhyamaakki.
oru creative breefinte krithyamaaya swabhaavam oro kambaniyilum vyathyaasappedunnu, ennirunnaalum oru saadhaarana creative breefill inipparayunnava adangiyirikkaam
oru srishtiparamaaya hraswarekha dishasoochana prachodanavum nalkunnathayirikkanam. dishasoochana gadakangal vipanana gadakangale (taargett maarkkat, lakshyangal, sandesham muthalaayava) soochippikkunnu.) oppam prachodanaathmaka gadakangal shabdathinte swarathe, parasyatthinte vikaarathe soochippikkunnu.

