
web 2

web 2 (pankaalittha (allengil pankaalittha) web, soshyal web ennum ariyappedunnu) ennathu upayokthaav srishticha ulladakkam, upayogathinte eluppam, pankaalittha samskaaram, paraspara pravarthanakshamatha (athaayath.iii.anthima upayokthakkalkkaayi mattu uthppannangal, sisttangal, upakaranangal ennivayumaayulla anuyojyatha.
1999-ll darsey dinuchi eee padam aavishkarikkukayum pinneedu 2004-leeii aadyathe web 2 konfaransil timm ooo raily dayle doggerty eee padam janapriyamaakkukayum cheythu. eee padam software pathippukalude ennathe anukarikkunnundenkilum, ithu waled wide webinte swabhaavathile aupachaarika maattathe soochippikkunnilla, marichu eee kaalayalavil nadanna oru pothu maattathe vivarikkunnu, kaaranam samvedanaathmaka websiteukal vardhikkukayum yadhaartha webinte pazhaya, kooduthal staatik websaittukale maraykkukayum cheythu.
oru vertual kammyoonittiyil upayokthaav srishticha ulladakkathinte srashtaakkalaayi soshyal media dayalogiloode parasparam samvadikkaanum sahakarikkanum oru web 2 websait upayokthaakkale anuvadikkunnu. aalukal ulladakkam nishkriyamaayi kaanunnathil parimithappedutthiyirunna web <aii. dii. 1> websaittukalude aadya thalamurayumayi ithu vyathyaasappettirikkunnu. web 2 savisheshathakalude udaaharanangalil soshyal networking sittukal allengil soshyal media sittukal (udha.jii.facebook), blogukal, vikkikal, phoxonomical (websaittukalilum linkukalilum keevedukal "tagging" cheyyuka), viidiyoo pankidal sittukal (udha.jii.youtube), imej sharing sittukal (udha.jii.flicker), hoost cheytha sevanangal, web aaplikkeshanukal ("aaplikkeshanukal"), sahakarana upabhoga plaattphomukal, mashop aaplikkeshanukal.
web 2 munkaala web saankethikavidyakalil ninnu ganyamaayi vyathyasthamaano ennu waled wide web kandupiduthakkaranaaya timm bernezhs-liie eee padatthe jaargan ennu visheshippikkunnu. vebinekkurichulla addehathinte yadhaartha kaazhchappaad "oru sahakarana maadyamam, namukkellavarkkum kandumuttaanum vaayikkanum ezhuthaanum kazhiyunna oru sthalam" ennathaayirunnu. maruvashathu, ardham mesheenukalkk prosess cheyyaan kazhiyunna ulladakkathinte oru webine soochippikkunnathinaayi bernezhs-liie semantic web (chilappol web 3 ennu vilikkunnu) enna padam srishtichu.
charithram.
web 1.
web 1 ennathu waled wide webinte parinaamatthinte aadya ghattathe soochippikkunna oru punarnaamamaan, ekadesham 1989 muthal 2004 vare. graham cormode, balachander krishnamoorthi ennivarude abhipraayathil, "ulladakka srashtaakkal web 1ll kuravaayirunnu, bhooribhaagam upayokthaakkalum ulladakkathinte upabhokthakkalaayi maathram pravartthikkunnu". pradhaanamaayum aii. ezz. pii. nadathunna web servarukalil hosttucheytha staatik pejukal allengil tripod, ippol pravarthanarahithamaaya jiyosittikal thudangiya soujanya web hosting sevanangal ulkkollunna vyakthigatha web pejukal saadhaaranamaayirunnu. web 2-ll, sharashari web upayokthaakkalkk soshyal-networking profileukalum (myspace, facebook polulla saittukalil) vyakthigatha blogukalum (blogger, tumbler, live jenal polulla sittukal) kuranja chelavil web hosting sevanathiloodeyo oru samarppita hoost vazhiyo undaayirikkunnathu saadhaaranamaayi. pothuve, ulladakkam chalanathmakamaayi srishtikkappettu, ithu munbu saadhaaranamallaatha reethiyil pejukalil nerittu abhiprayam parayaan vaayanakkaare anuvadikkunnu.
web 1nte kaalath chila web 2 kazhivukal undaayirunnuvenkilum avaa vyathyasthamayi nadappaakki. udaaharanathinu, oru web 1 saittil oro pejinteyum avasaanathil oru kamant vibhaagathin pakaram sandarshakarude abhiprayangalkkaayi oru gust book peju undayirikkaam (web 2-nte saadhaarana). web 1 samayat, server prakadanavum bandwidth pariganikkendathundu-onniladhikam pejukalile neenda kamant threadukal oru saittine muzhuvan mandagathiyilaakkum. terry flied, thante "nyoo media" yude moonnaam pathippil, web 1 umm web 2 umm thammilulla vyathyaasangale oru savisheshathayaayi visheshippichu.
eee gadakangalaanu web 2 "crays" aarambhikkunnathin kaaranamaaya trendukal roopappeduthunnathennu flied vishwasichu.
savisheshathakal.
oru web 1 saittinte chila saadhaarana design gadakangalil iva ulppedunnu
web 2.
1999 januvariyil information architecture kansalttantaaya darsey dinusi thante 'fragment future' enna lekhanathilaanu 'web 2' enna padam upayogichathu.
paam ink ezhuthumbol. web sheshiyulla aadyathe pezhsanal digital asisttant (vappinoppam web aaksasine pinthunaykkunnu) avatharippicha dinoochi, web brouser/pisi kombineshanu purathu vikasippicha oru bhaaviyilekku "vighadippikkunnathaayi" kandu. echu. tii. pii avatharippicha adisthaana vivara ghadanayum hyper linking samvidaanavum vividha upakaranangalum plaattphomukalum engane upayogikkum ennathil avar shradha kendreekarichu. athinaal, avarude "2" enna padavi webinte adutha pathippine soochippikkunnu, athu eee padatthinte nilavile upayogavumaayi nerittu bandhappettathalla.
2002 vare web 2 enna padam veendum uyarnnuvannilla. aamason, facebook, twittar, google thudangiya kambanikal oonlain edapaadukalil earppedunnathum bandhippikkunnathum eluppamaakki. multimedia ulladakkam, interactive web aaplikkeshanukal thudangiya puthiya savisheshathakal web 2 avatharippichu, avaa pradhaanamaayum dvimaana screenukal ulkkollunnu. scott daitsen parayunnathupole, "web oru saarvathrikavum maanadandangal adisthaanamaakkiyullathumaya samyojana plaattfomaayi maarunnu" enna padavumaayi nilavil bandhapetta ashayangalil kinsley erikkum shradha kendreekarikkunnu. 2004ll ooo 'railey media medialive aadyathe web 2 konfaransinu aathidheyathvam vahichappol eee padam janapriyamakkaan thudangi. avarude prarambha paraamarsangalil, joonn battelleyum timm ooo raily "web oru plaattphom" enna nirvachanam roopappeduthi, avide software aaplikkeshanukal desktoppil nirmmikkunnathin pakaram webble nirmmichirikkunnu. eee kudiyettatthinte savisheshamaaya vasham, "upabhokthakkal ningalkkayi ningalude bisinesses kettippadukkukayaanu" ennathaanu. ulladakkam srishtikkunna upayokthaakkalude pravartthanangal (ashayangal, vaachakam, veediyokal allengil chithrangal ennivayude roopathil) moolyam srishtikkaan "upayogappeduthaam" ennu avar vaadichu. ooo 'raily battellum web 2-neey "web 1" ennu vilikkunnathumaayi thaarathamyam cheythu. nettskeppinteyum encyclopedia britanica oonlaininteyum bisinus modalukalumaayi avar eee padatthe bandhappedutthi. udaaharanathinu,
 churukkatthil, nettscape software srishtikkunnathilum apdettukalum bugg parihaarangalum purathirakkunnathilum anthima upayokthaakkalkk vitharanam cheiyunnathilum shradha kendreekarichu. akkaalat anthima upayokthru software nirmikkunnathil shradha kendreekarikkaattha, pakaram sittukalkkidayil web peju rachayithakkal undaakkunna linkukal polulla daattaye adisthaanamaakkiyulla oru sevanam nalkunna google enna kambaniyumaayi ooo 'railey ithine thaarathamyam cheythu. google athinte "pejrank" algoritam vazhi prashasthiye adisthaanamaakki web thirayalukal vaagdaanam cheiyunnathinu upayokthaav srishticha eee ulladakkam upayogappeduthunnu. shedule cheytha releasukalkku vidheyamaakunna softweyaril ninnu vyathyasthamayi, atharam sevanangal nirantharam update cheyyappedunnu, ithu "shaashwatha beetta" ennu vilikkunna oru prakriyayaan. encyclopedia britanica oonlainum wikipedia thammil samanamaaya vyathyasam kaanaan kazhiyum-lekhanangal ezhuthaanum avaa idaykkide prasidheekaranangalil prasidheekarikkaanum britanica vidagthare aashrayikkumbol, ulladakkam nirantharam ezhuthunnathinum edittu cheiyunnathinum wikipedia (chilappol anjjaatha) community amgangalilulla vishwaasathe aasrayikkunnu. wikipedia edittarmaar edittu cheiyunna vishayangalil birudangal polulla vidyaabhyaasa yogyatha undayirikkanamennilla. wikipedia vishaya-vishaya vaidagdhyathe adisthaanamaakkiyullathalla, marichu ooppan sozhs software pazhanjollaaya "mathiyaya annukal nalkiyaal, ellah bagukalum aazhamillaathavayaan" ennathinte oru poruthappedutthaline adisthaanamaakkiyullathaanu. oru software uthppannathinte coode (allengil oru websait) nokkaan mathiyaya upayokthaakkalkk kazhiyumenkil, eee upayokthaakkalkk eathenkilum "bagukal" allengil mattu prasnangal pariharikkan kazhiyumennu eee vaachakam prasthaavikkunnu. wikipedia volunteer edittar community nirantharam lekhanangal nirmmikkukayum edittu cheyyukayum update cheyyukayum cheiyunnu. 2004 muthal ellah varshavum nadakkunna web 2 konfaransukal samrambhakareyum vankida kambanikalude prathinidhikaleyum saankethika vidagthareyum saankethika reportermareyum aakarshikkunnu.
2006-leeii 'time magazin' pezhsan oof dhaa iyar ('yuu') aanu web 2-nte janapreeti amgeekarichathu. athaayath, soshyal netvarkkukal, blogukal, vikkikal, media sharing sittukal ennivayile ulladakka srishtiyil pankedukkunna bahujana upayokthaakkale "time" thiranjedutthu.
cover storiyil leve grossman vishadeekarikkunnu
savisheshathakal.
oru web 2 saitt vaayikkunnathinupakaram, prasidheekaricha lekhanangalil abhipraayamidunnathiloode saittil oru upayokthru akkoundo prophylo srishtikkunnathiloodeyo saittinte ulladakkathilekku sambhavana cheyyaan oru upayokthaavine kshanikkunnu, ithu vardhicha pankaalittham praapthamakkum. ithinakam nilavilulla eee kazhivukalkk oonnal nalkunnathiloode, user interface, aaplikkeshan software ("aaplikkeshanukal"), phayal storeju soukaryangal ennivaykkaayi avarude brouserine kooduthal aashrayikkaan avaa upayokthaakkale prothsaahippikkunnu. ithine "network aas plaattphom" computing ennu vilikkunnu. soshyal networking websiteukal, svayam prasidheekarana plaattphomukal (udha.jii.verdpressinte upayogikkaan eluppamulla blogg, websait srishtikkal upakaranangal), tagging (websiteukal, veediyokal allengil phottokal enniva eathenkilum reethiyil label cheyyaan upayokthaakkale praptharaakkunnu), "like" buttonukal (oonlain ulladakkathil thangal santhushtaraanennu soochippikkaan oru upayokthaavine prapthamaakkunnu), soshyal bookmarking.
upayokthaakkalkk daatta nalkaanum oru web 2 saittil avar pankidunnathil kurachu niyanthranam prayogikkaanum kazhiyum. eee saittukalkk aaplikkeshan upayogikkumbol athinu moolyam cherkkaan upayokthaakkale prothsaahippikkunna oru "pankaalitthatthinte ghadana" undayirikkaam. blogukalil swantham ulladakkam uploaded cheyyuka, upabhokthru moolyanirnnaya plaattphomukal (udha.jii. amazone ibeyum), warta websiteukal (udha.jii. kamant vibhaagathil prathikarikkuka), soshyal networking sevanangal, media-sharing websiteukal (udha.jii. youtube instagram) sahakarana-ezhuthu padhathikalum. chila pandithanmaar vaadikkunnathu claude computing web 2-nte oru udaaharanamaanu, kaaranam ithu internettile computinginte oru soochana maathramaan. 
web 2 eathaandu ellah upayokthakkalkkum sambhavana cheyyaanulla ore swaathanthryam vaagdaanam cheiyunnu, ithu oru nischitha samoohathile amgangal uthppaadanakshamamaanennu vyathyasthamayi karuthunnatho allathatho aaya phalangalilekku nayichekkaam, ithu vaikaarika durithatthilekkum viyojippilekkum nayichekkaam. charakkukalude vyavasthayil sambhavana cheyyaatha group amgangale ozhivakkaanulla asadhyatha (i.iii.(websait upayogikkunnathinte) aanukoolyangal pankidunnathil ninnu upayokthaav srishticha oru websait srishtikkunnathiloode gauravamulla amgangal mattullavarude sambhaavanakalil avarude parisramavum "soujanya yaatra" yum thadayaan thaalpparyappedaanulla saadhyathaykk kaaranamaakunnu. ithinu websaittinte maanejment chilappol radical trastt ennu vilikkunnathu aavasyamaanu.
encyclopedia britanica wikipedia "web 2 ennu vilikkappedunnathinte saaramsham" ennu vilikkukayum web 2 plaattphominte aadarshamaayi palarum kaanunnath "soshyal softweyarinte web upayokthaakkale avarude yadhaarthavum vertual-realityum aaya jolisthalangalil ulkkollunna oru samathvaparamaaya anthareeksham" ennaanu."
mikacha reethiyil paranjaal, sambannamaaya upayokthru anubhavam, upayokthru pankaalittham, chalanathmaka ulladakkam, mettaadaatta, web staanderdukal, scalability ennivayaanu web 2-yude savisheshathakal. thuranna manass, swaathanthryam, upayokthru pankaalitthatthiloode koottaaya buddhi thudangiya kooduthal savisheshathakal web 2-nte avashya savisheshathakalaayi kaananakum. chila websaittukalkk websaittilekk praveshanam labhikkunnathin upayokthaav srishticha ulladakkam sambhavana cheyyendathundu, "soujanya sawari" niruthsaahappeduthunnu.web 2-nte pradhana savisheshathakalil iva ulppedunnu
saankethikavidyakal.
web 2 vikasanathil upayogikkunna klayant-side (web brouser) saankethikavidyakalil ajax, jaavaaskript chattakkoodukal enniva ulppedunnu. oru poornna peju reloadinu vidheyamaakaathe peju eriyayude thiranjeduttha pradeshangal update cheiyunnathinu ajax prograaming jaavaaskriptum document object modalum (dome) upayogikkunnu. pejumaayi edapazhakaan upayokthaakkale anuvadikkunnathinu, serverilekku pookunna dattaa abhyarthanakal polulla ashayavinimayangal pejilekku thirike varunna daattayil ninnu (asinkranalaayi) verthirikkunnu.
allaathapaksham, oru upayokthaav reload poortthiyaakkaan oru peju kaathirikkendathu pole, aaa pejil mattenthenkilum cheyyaan kazhiyunnathinumumbu daatta thirike varunnathuvare upayokthaav pathivayi kaathirikkendivarum. klayantilekku daatta thirike ayaykkunnathinu aavashyamaaya thadayunnathil ninnum kyoovil ninnum swathanthramaayi abhyarthanakal ayaykkunnath vegathil poortthiyaakkaan kazhiyumennathinaal ithu saittinte mothatthilulla prakadanavum vardhippikkunnu. oru ajax abhyarthana vazhi labhikkuna daatta saadhaaranayaayi exml allengil jsn (jaavaaskript object notteshan) formaattil formet cheiyunnu, ithu vyaapakamaayi upayogikkunna rund gadanaaparamaaya daatta formaattukalaanu. eee rund formaattukalum jaavaaskript vazhi thaddesheeyamaayi manassilaakkappedunnathil, oru prograamarkk avarude web aaplikkeshanil gadanaaparamaaya daatta kaimaran avaa eluppathil upayogikkaan kazhiyum.
eee daatta ajax vazhi labhikkumbol, jaavaaskript prograam document object model upayogichu puthiya daattaye adisthaanamaakki web peju chalanathmakamaayi update cheiyunnu, ithu vegameriyathum samvedanaathmakavumaaya upayokthru anubhavam anuvadikkunnu. churukkatthil, eee saankethikavidyakal upayogichu, web designermark avarude pejukal desktop aaplikkeshanukal pole pravarthippikkaan kazhiyum. udaaharanathinu, oru web adhishtitha vaid prosessor srishtikkaan google doxes eee saankethikavidya upayogikkunnu.
dablyu3sii maanadandangalil ninnu swathanthramaayi (waled wide web kansorshyam web maanadandangaludeyum protocolukaludeyum bharanasamithiyaan) vyaapakamaayi labhyamaya oru plug-inn enna nilayil, adob flashinu echu. tii. emm. ell5 nuu munbu saadhyamallaatha niravadhi karyangal cheyyaan kazhinju. flaashinte niravadhi kazhivukalil, streaming multimedia echu. tii. emm. ell pejukalilekku samyojippikkaanulla kazhivaanu ettavum saadhaaranayaayi upayogikkunnathu. 2010ll echu. tii. emm. ell. 5 avatharippichathode flashinte surakshayekkurichulla vardhichuvarunna aashankakalode, 2020 desember 31nuu brouser pinthuna avasaanichathode flashinte punk kaalaharanapettu.
flash, ajax ennivaykku purame, jaavaaskript/ajax chattakkoodukal aduthide web 2 sittukal srishtikkunnathinulla valare janapriya maargamaayi maari. avayude kathalil, eee chattakkoodukal jaavaaskript, ajax, dome ennivayude athe saankethikavidyayaanu upayogikkunnathu. ennirunnaalum, chattakkoodukal web brouserukal thammilulla poruthakkedukal sugamamakkukayum developermark labhyamaya pravartthanam vipuleekarikkukayum cheiyunnu. avayil palathilum oru kalandaril ninnu oru theeyathi thiranjedukkuka, oru dattaa chart pradarshippikkuka, allengil oru tabbed paanal nirmmikkuka thudangiya saadhaarana jolikal nirvahikkunna ishtaanusrithamaakkaavunnathum munkootty nirmmichathumaaya 'vidjattukalum' varunnu.
server vashath, web 2 pell, piechpi, paitthan, rubie, enterprise jaava (jeey 2 iii), microsopht thudangiya web 1 bhaashakalkk samanamaaya niravadhi saankethikavidyakal upayogikkunnu.fayalukalil ninnum daattabesukalil ninnumulla vivarangal upayogichu daatta chalanathmakamaayi outtputtu cheyyaan developermar nettu framework upayogikkunnu. ithu websiteukalkkum web sevanangalkkum exml (aattam, rss muthalaayava) polulla mesheen readable formaattukal pankidaan anuvadikkunnu.) oppam jeey. ezz. eee formaattukalilonnil daatta labhyamaakumbol, mattoru websaittin aaa saittinte pravartthanatthinte oru bhagam samyojippikkaan ithu upayogikkaam.
ashayangal.
web 2 moonnu bhagangalaayi vivarikkaam
athupole, web 2 klayant, server side software, ulladakka syndication, network protocolukalude upayogam ennivayude kazhivukal orumichu konduvarunnu. ulladakkavum upayokthru edapedalukalum kaikaaryam cheiyunnathinu staanderd ooriyantad web brouserukal pluginukalum software ekstenshanukalum upayogichekkaam. web 2 sittukal upayokthaakkalkk "web 1" ennariyappedunna parithasthithiyil saadhyamallaatha vivara sambharanam, srishti, pracharippikkal kazhivukal enniva nalkunnu.
andrew mccaffey slates enna churukkapperil paraamarsikkunna thaazhepparayunna savisheshathakalum saankethikavidyakalum 2-aamm web saittukalil ulppedunnu
enterprise 2-nte adisthaana chattakkood slettukal roopappeduthumbol, athu ellah uyarnna thalatthilulla web 2-design paattenukalkkum bisinus modalukalkkum virudhamalla. svayam sevanathekkurichulla charchakal, athu aavashyappedunna samrambhathinte neelamulla wall, samrambhakathva upayogangalil web 2 yugathinte mattu niravadhi prathyaaghaathangal enniva ithil ulppedunnu.
soshyal web.
web 2-nte moonnaamathe pradhana bhagam soshyal webbaanu. aalukal avarude kaazhchappaadukal, abhipraayangal, chinthakal, anubavangal enniva pankidunna niravadhi oonlain upakaranangalum plaattphomukalum ulkkollunnathaan soshyal web. web 2 aaplikkeshanukal anthima upayokthaavumaayi kooduthal edapazhakunna pravanatha kaanikkunnu. athinaal, anthima upayokthaav aaplikkeshante upayokthaav mathramalla, athil pankedukkunnayaalum koodiyaanu
web 2 enna padatthinte janapreethy blogukal, vikkikal, soshyal networking saankethikavidyakal ennivayude vardhichuvarunna upayogavum academica, bisinesses mekhalakalile library 2, soshyal varkk 2, library 2 ennivayulppede nilavilulla aashayangalilekkum patana mekhalakalilekkum 2-nte kuthichuchaattatthe prerippichu.
enterprise 2, pii. aarr. 2, klaas room 2, publishing 2, medisin 2, telco 2, traval 2, gavanment 2, poonn 2 ennivapolum. eee 2-kalil palathum web 2 saankethikavidyakale athath vishayangalilum mekhalakalilum puthiya pathippinte uravidamaayi paraamarsikkunnu. udaaharanathinu, "library 2: dhii chalanchu oof distreptive innoveshan" enna thaalis vaitt pepparil pooll miller vaadikkunnu.
blogukal, vikkikal, rss enniva palappozhum web 2-nte maathrukaaparamaaya prakadanangalaayi kanakkaakkappedunnu. oru bloginteyo vikkiyudeyo vaayanakkaaran oru abhiprayam cherkkunnathinulla upakaranangal nalkunnu allengil vikkiyude kaaryatthil ulladakkam edittu cheiyunnathinulla upakaranangal polum nalkunnu. ithineyaanu nammal reed/raitt web ennu vilikkunnathu. library 2 ennaal itharathilulla pankaalittham upayogappeduthuka ennaanu ardhamaakkunnathu, athuvazhi pankaali librarikalil ninnulla sambhavanakal ulppeduthunnathum pusthaka jacketukal allengil moovi fayalukal polulla sambannamaaya mechappeduthalukal prasadhakaril ninnum mattullavaril ninnumulla recordukalilekku cherkkunnathum polulla vardhichuvarunna sahakarana catalogging sramangalil ninnu librarikalkku prayojanam nedaan kazhiyum.
ivide, miller web 2 saankethikavidyakaleyum avaa library sayans mekhalayilekku konduvarunna pankaalittha samskaaratheyum bandhippikkunnu, ippol oru "library 2" undenna thante avakaashavaadathe pinthunaykkunnu. ivide paraamarshichirikkunna puthiya 2-kalude mattu vakthaakkalil palarum samanamaaya reethikal upayogikkunnu. web 2 ennathinte ardham roll dependent ennaanu. udaaharanathinu, chilar soshyal nettvarkkukaliloode bandhangal sthaapikkunnathinum nilanirthunnathinum web 2 upayogikkunnu, athesamayam chila maarkkatting maanejarmaar eee vagdana saankethikavidya "parambaraagathamaayi prathikarikkaattha reethiyil pravarthippikkaan" upayogichekkaam.tii. vakupp [kall]."
mukhyadharaa vidyaabhyaasathil web 2 saankethikavidyakalude upayogathekkurichu charchakal nadakkunnundu. vidyaarthikalude vyathyastha patana reethikalekkurichulla dhaarana; anoupachaarika oonlain communitykalilum vidyaabhyaasa sthaapanangalilum 'aupachaarika' arivinte ulppaadanatheyum aadhikaarikathayeyum kurichulla kaazhchappaadukal thammilulla vairudhyangal; svakaaryatha, koppiyadi, pankitta rachayithrithvam, oonlainil uthppaadippikkukayum/allengil prasidheekarikkukayum cheiyunna arivinteyum vivarangaludeyum udamasthaavakaasham ennivayekkurichulla chodyangal enniva parigananayilulla vishayangalil ulppedunnu.
maarkkatting.
kambanikal, laabhechayillaatha samghadanakal, sarkkarukal enniva interactive maarkkattinginaayi web 2 upayogikkunnu. uthppanna vikasanam, upabhokthru sevana vardhanavu, uthppannam allengil sevana mechappeduthal, pramoshan ennivayil upabhokthakkalumaayi sahakarikkunnathin vardhichuvarunna vipananakkar web 2 toolukal upayogikkunnu. kambanikalkku avarude bisinesses pankaalikalumaayum upabhokthakkalumaayum sahakaranm mechappeduthunnathinna web 2 toolukal upayogikkaam. mattu karyangalkkoppam, oro uthppannathekkurichum pathivayi chodikkunna chodyangalkkulla utharangal pattikappeduthunnathina kambani jeevanakkar vikkikal srishtichu-ulladakkam cherkkanum illaathaakkaanum edittu cheyyaanum upayokthaakkale anuvadikkunna websiteukal-upabhokthakkal ganyamaaya sambhavanakal chertthu.
upabhokthaakkalkk avar thiranjedukkunna vishayangalil parasparam network cheyyaan oonlain communitye upayogikkaan kazhiyumennu urappaakkuka ennathaanu mattoru maarkkatting web 2. web 2-nte mukhyadharaa maadyama upayogam vardhichukondirikkanu. janapriyamaaya puthiya websaittukalilekkum sevanangalilekkum linkukalulla "newyork times, pisi magazin", "bisinus weak" thudangiya maadyama kendrangale poorithamaakkunnathu aaa sevanangal vanthothil sweekarikkunnathinulla paridhi kaivarikkunnathinu nirnaayakamaan. upabhokthru samthrupthi alakkaan upayokthru web ulladakkam upayogikkaam. baank teknolaji vaarthakalkkayulla oru sameepakaala lekhanathil, sittigrooppinte aagola edapaadu sevana yoonit upabhokthru prasnangal pariharikkunnathinum uthppannangal mechappeduthunnathinum soshyal media aoutlettukale engane nireekshikkunnuvennu sheyne kaitt vivarikkunnu.
lakshyasthana vipananam.
vinodasanjaara vyavasayangalil, yaathrakkaare akarshikkunnathinum upabhokthakkalumaayi edapazhakunnathiloode vinodasanjaara uthppannangalum sevanangalum prolsaahippikkunnathu phalapradamaaya oru maarggamaan soshyal media. soshyal mediayile vipanana prachaaranangaliloodeyum upabhokthakkalumaayi edapazhakunnathiloodeyum vinodasanjaara kendrangalude brand nirmmikkaan kazhiyum. udaaharanathinu, sheetakaala lakshyasthanamenna nilayil koladoyekkurichu brand avabodham konduvaraan lakshyamit collado samsthaanam aarambhicha "aadya kaazhchayil manju" kaambayin. eee malsaram prothsaahippikkunnathi kaambeyn soshyal media plaattphomukal, udaaharanathinu facebook, twittar enniva upayogikkukayum soshyal media plaattphomukalil anubhavangalum chithrangalum veediyokalum pankidaan pankedukkunnavarodu abhyarthikkukayum cheythu. thalphalamaayi, collado oru shaityakaala lakshyasthanamenna nilayil avarude prathichaaya vardhippikkukayum ekadesham 2.9 dasalaksham dollar moolyamulla oru kaambayin srishtikkukayum cheythu.
soshyal mediayile samvedanaathmaka vipanana pracharanangalil ninnu nishkriya ashayavinimaya thanthrangal upayogichu tourism oorganaiseshanu brand royaltti nedaan kazhiyum. udaaharanathinu, walt disney lokathile "ammamaarude" upadeshtaakkalkku nirddeshangal nalkunnathinum walt disney lokathile kudumba yaathrakalekkurichulla chodyangalkku utharam nalkunnathinum utharavaadithamundu. disneyile vaidagdhyam kaaranam, prachaaranatthe prathinideekarikkaan "ammamaare" thiranjedutthu. maarkkatting kaambeynekkurichulla vishadamaaya vivarangal nalkunnathinum upabhokthakkalumaayulla thalsamaya oonlain ashayavinimayathinum facebook polulla soshyal networking sittukal oru vediyaayi upayogikkaam. corian airline touur vyakthigatha ashayavinimaya aavasyangalkkaayi facebook upayogichu upabhokthakkalumaayi oru bandham srishtikkukayum nilanirthukayum cheythu.
vertual traval communitykal nalkunna tourism vyavasayangalekkurichulla web 2-yude oru maathrkayaanu traval 2. traval 2 model upayokthaakkale avarude swantham ulladakkam srishtikkaanum websaittukalile aagolathalathil samvedanaathmaka savisheshathakaliloode avarude vaakkukal kaimaran anuvadikkunnu. upayokthaakkalkk oonlain yatra samoohangaliloode avarude yaathrakalekkurichulla anubhavangalum chithrangalum nirddeshangalum nalkaanum kazhiyum. udaaharanathinu, hotelukaleyum vinodasanjaara kendrangaleyum kurichulla avarude avalokanangalum prathikaranangalum svayambharanaadhikaarathode vilayiruthaanum pankidaanum upayokthaavine prapthamaakkunna oru oonlain traval communityaanu tripedwiser. pree-associate allatha upayokthaakkalkk saamoohikamaayi samvadikkaanum tripedwiserile charchaa forangaliloode ashayavinimayam nadatthaanum kazhiyum.
soshyal media, prathyekichu traval 2 websiteukal, yaathrakkaarude theerumaanamedukkal perumattangalil nirnaayaka punk vahikkunnu. soshyal media upakaranagalil upayokthaav srishticha ulladakkam yaathrakkaarude thiranjeduppukalilum oorganaiseshan mungananakalilum kaaryamaaya swaadheenam cheluthunnu. yaatra 2 yaathrakkaarkk vivara reethikal sweekarikkunnathil samoolamaaya maattathinu kaaranamaayi, bisinesses muthal upabhokthaav vareyulla maarkkatting muthal piyar-tuu-piyar avalokanangal vare. upayokthaav srishticha ulladakkam niravadhi yaathrakkaare avarude anthaaraashtra yathrakal kaikaaryam cheyyaan sahayikkunnathinulla oru pradhana upakaranamaayi maari, prathyekichu aadyamaayi sandarshikkunnavarkku. sanjaara vitharanakkaar nalkunna vivarangalekkaal soshyal mediayile piyar-tuu-piyar avalokanangaleyum vertual ashayavinimayangaleyum yaathrakkaar vishwasikkukayum aasrayikkukayum cheiyunnu.
koodaathe, soshyal mediayile oru svayambharana avalokana savisheshatha vaangal ghattangalkk munbu apakadasaadhyathakalum anishchithathvangalum kuraykkaan yaathrakkaare sahayikkum. upabhokthru paraathikalkkum negatteevu feedbackinum vendiyulla oru chaanal koodiyaanu soshyal media, ithu oorganaiseshanukaludeyum lakshyasthaanangaludeyum chithrangaleyum prashasthiyeyum nasippikkum. udaaharanathinu, bhooribhaagam yuke yaathrakkaarum hotelukal book cheiyunnathinu munbu upabhokthru avalokanangal vaayikkunnu, negatteevu feedback labhikkuna eee hotelukal pakuthiyolam upabhokthaakkalum ozhivaakkum.
athinaal, soshyal mediayile negatteevu feedback kaikaaryam cheiyunnathinum kaikaaryam cheiyunnathinumulla thanthraparamaaya padhathikal samghadanakal vikasippikkanam. soshyal mediayile upayokthaav srishticha ulladakkavum rating samvidaanangalum oru bisinasinte niyanthranathinu puratthaanengilum, upabhokthru vishwasthatha vardhippikkunnathinum upabhokthru bandhangal nilanirthunnathinum bisinessinu aaa sambhashanangal nireekshikkaanum kammyoonittikalil pankedukkaanum kazhiyum.
vidyaabhyaasam.
web 2 kooduthal sahakaranaparamaya vidyaabhyaasam anuvadikkum. udaaharanathinu, blogukal vidyaarthikalkku parasparam samvadikkaanum klaasinte ulladakkavum nalkunnu. sarkkar nayaparamaaya theerumaanangal mechappeduthunnathinna shaasthrathekkurichulla pothujanangalude dhaarana vardhippikkaan web 2-nuu kazhiyumennu chila padanangal soochippikkunnu. visconsin-maadisan sarvakalaashaalayile gaveshakar 2012 ll nadatthiya oru padanatthil ithu rekhappeduthiyittundu...pothujanangalude shaasthra saksharatha vardhippikkunnathinu internettu oru nirnaayaka upakaranamayirikkum. eee vardhana gaveshakarkkum pothujanagalkkumidayil mechappetta aashayavinimayathilekkum kooduthal adisthaanaparamaaya charchakalkkum kooduthal arivulla nayaparamaaya theerumaanathilekkum nayichekkaam."
web adhishtitha aaplikkeshanukalum desktoppukalum.
vaid prosessing, spreadsheet, slide-shhow avatharanam thudangiya desktop aaplikkeshanukal anukarikkunna websaittukalude vikasanathinu ajax prerippichu. vicivig vikkiyum blogging saittukalum computer ootharing aaplikkeshanukalude niravadhi savisheshathakal aavarthikkunnu. ios yoosum ulppede niravadhi brouser adhishtitha sevanangal uyarnnuvannittund.(ippol sajeevamalla.) operating sisttangal ennu perittuvenkilum eee sevanangalil palathum aaplikkeshan plaattfomukalaanu. avaa desktop operating sisttangalude upayokthru anubhavathe anukarikkunnu, oru computer parithasthithiykku samanamaaya savisheshathakalum aaplikkeshanukalum vaagdaanam cheiyunnu, koodaathe eathu aadhunika brouserilum pravartthikkaan kazhiyum. ennirunnaalum, "operating sisttangal" ennu vilikkappedunna eee samvidaanangal klayantinte computerile hardwareine nerittu niyantrikkunnilla. niravadhi web adhishtitha aaplikkeshan sevanangal dott-coom bubble samayat prathyakshappedukayum pinneedu aprathyakshamaakukayum cheythu, nirnayakamaaya oru koottam upabhokthaakkale nedunnathil parajayappettu.
maadhyamangalude vitharanam.
exml, rss.
saitt ulladakkathinte syndicatione palarum web 2 savisheshathayaayi kanakkakkunnu. mattoru sandarbhathil (mattoru websait, brouser pluggin allengil oru prathyeka desktop aaplikkeshan polullava) oru saittinte daatta upayogikkaan anthima upayokthaakkale anuvadikkunnathinu syndication staanderd protocolukal upayogikkunnu. syndication anuvadikkunna protocolukalil rss (sarikkum lalithamaaya syndication, web syndication ennum ariyappedunnu), rdf (rss 1.1 lennapole), aattam enniva ulppedunnu, ivayellaam exml adisthaanamaakkiyulla formaattukalaanu. nireekshakar eee saankethikavidyakale web feedukalaayi paraamarsikkaan thudangi. phoph, exfn (soshyal netvarkkinginaayi randum) polulla prathyeka protocolukal saittukalude pravartthanam vipuleekarikkukayum kendreekritha websiteukal illaathe ashayavinimayam nadatthaan anthima upayokthaakkale anuvadikkukayum cheiyunnu.
web eiii. pii. aii.
web 2 palappozhum vishramam, sopp thudangiya yanthra adhishtitha edapedalukal upayogikkunnu. serverukal palappozhum propraittari aaplikkeshan prograaming interfaceukal (api) thurannukaattunnu, ennaal staanderd epi (udaaharanathinu, oru bloggle posttucheyyunnathino blogg update ariyikkunnathino) upayogathilundu. episiloodeyulla mikka ashayavinimayangalilum exml allengil json pelodukal ulppedunnu. restt apis, aaplikkeshan avasthayude enchinaanenna nilayil svayam-vivaranathmaka sandeshangalum hypermedia upayogikkunnathiloode, oru entry yoori arinjukazhinjaal svayam vivarikkanam. web sevana vivarana bhasha (dablyuesdl) oru sopp aaplikkeshan prograaming interface prasidheekarikkunnathinu staanderd maargamaan, koodaathe web sevana savisheshathakalude oru shreniyundu.
vyaapaaramudra.
2004 novemberil, sii. emm. pii media thalsamaya evantukalkkaayi "web 2" enna padam upayogikkunnathinu oru sevana chinnathinaayi yuu. ezz. pii. tii. oo. yilek apekshichu. eee apekshayude adisthaanathil, sii. emm. pii maadyamangal 2006 meyy 24 nuu airish laabhechayillaatha samghadanayaaya aii. dii. 1 nuu vedinirthal aavasyam ayachuvenkilum rund divasathinu sesham athu pinvalichu. web 2" sevana maarkk rajistreshan 2006 meyy 10 nuu anthima pii. tii. oo. parishodhikkunna attorni review pasakkukayum 2006 juun 27 nuu rajisttar cheyyukayum cheythu. europian union apeksha (irelandil avyakthamaaya padavi nalkunna) 2007 meyy 23 nuu nirasikkapettu.
vimarsanam.
web 2" waled wide webinte oru puthiya pathippine prathinidheekarikkunnille mathramalla, "web 1" saankethikavidyakalum ashayangalum ennu vilikkappedunnava upayogikkunnathu thudarukayaanennum eee padatthinte vimarshakar avakaashappedunnu. aadyam, ajax polulla saankethikavidyakal HTTP polulla adisthaana protocolukal maattisthaapikkunnil, marichu avaykku mukalil amoorthathayude oru paali cherkkunnu. randaamathaayi, web 2-nte pala ashayangalum "web 2" enna padam uyarnnuvarunnathinu valare munbuthanne network sisttangalile nadappaakkalukalil ithinakam avatharippikkappettirunnu. aamason.udaaharanathinu, 1995 ll aarambhichathinusesham svayam prasidheekaranatthinte roopathil avalokanangalum upabhokthru guideukalum ezhuthaan coom upayokthaakkale anuvadichittundu. 2002ll aamason athinte api purathuninnulla davalapparmaarkkaayi thurannu. computer pinthunayulla sahakarana padanatthilum computer pinthunayulla sahakarana pravartthanatthilum (cscdablue), thamara kurippukal, thamara domino thudangiya sthaapitha uthppannangalil ninnulla gaveshanathil ninnum munkaala sambhavavikasangal vannu, web 2 nuu munbulla ellah prathibhaasangalum. webinte prarambha saankethikavidyakal vikasippicha timm bernezhs-liie eee padatthinte thuranna vimarsakanaanu, athesamayam athumaayi bandhapetta niravadhi gadakangale pinthunaykkunnu. web uthbhavicha anthareekshathil, oro varksteshanum oru prathyeka aipi vilaasavum internettilekku ellaayppozhum oonn kanakshanum undaayirunnu. oru phayal pankidukayo oru web peju prasidheekarikkukayo cheiyunnathu phayal oru pankitta folderilake neekkunnathupole lalithamaayirunnu.
orupakshe ettavum saadhaaranamaaya vimarsanam eee padam avyakthamo allengil verumoru shabdaprayogamo aanu ennathaanu. softweyaril jolie cheiyunna palarkkum, 2,0 thudangiya pathipp nambarukal software pathippin allengil hardware pathippin maathramullathaan, koodaathe vividha yadhaartha pathipp nambarukalulla niravadhi saankethikavidyakalkku 2 ekapaksheeyamaayi nalkunnathil ardhamilla. webinu oru pathipp nambar illa. udaaharanathinu, ibm developerworks podcast edittar scott lanimhamumayullah 2006 leeii oru abhimukhathil timm bernezhs-liie "web 2" enna padatthe oru padaprayogamaayi visheshippichu
"athinte yadhaartha ardhamenthaanennu arcum ariyilla... ningalkk web 2 blogukalum vikkikalum aanenkil, athu aalukalilekkulla aalukalaanu. ennaal webb ellaayppozhum anganeyayirikkanam... web 2, chila aalukalkk, chila chinthakale klayant vashathekku maattuka ennaanu ithinartham, athinaal ithu kooduthal udanadi aakkuka, ennaal aalukal thammilulla edapedal enna nilayil web enna ashayam yadhaarthathil web enthaanu. athuthanneyaanu athu roopakalppana cheythirunnathu... aalukalkk samvadikkaan kazhiyunna oru sahakarana idam."mattu vimarshakar web 2-yeei" "randaamathe kumilakal" "ennu label cheythu (1997-2000-nte dott-coom kumilakale paraamarsikkunnu), ithu soochippikkunnathu niravadhi web 2 kambanikal bisinesses modalukalude abhaavathil ore uthppannam vikasippikkaan shramikkunnu ennaanu". udaaharanathinu, 2000-kalude pakuthi muthal avasaanam vare web kambanikalil shradha kendreekarikkunnathu "bubble 2" ennaanu "saambathika shaasthranjan" visheshippichathu.
web 2-nte saamoohika swaadheenathinte kaaryatthil, andruepolulla vimarshakar vaadikkunnathu web 2-nuu digital naarsisisathinteyum amachwarisathinteyum oru aaradhana srishtikkappettu, ithu avarude yadhaartha kazhivukal, arivu, yogyatha, pakshapaatham allengil saadhyamaaya maranjirikkunna ajandakal enniva kanakkiledukkathe, aareyum, evideyum, eathenkilum vishayathekkurichulla avarude swantham abhipraayangal pankidaanum anaavashya moolyam nalkaanum anuvadikkunnathiloode vaidagdhyam enna ashayathe durbalappeduthunnu. ellah abhipraayangalum upayokthaav srishticha ulladakkavum thulyamaayi moolyavathaayathum prasakthavumaanenna web 2-nte pradhana anumaanam vazhithettikkunnuvennu 2007-leeii kaltt oof dhii amachwar enna pusthakam vaadikkunnu. koodaathe, "sanday times" niroopakanaaya joonn flintoff web 2-neey "vivaramillaatha rashtreeya vyaakhyaanam, anuchithamaya hoome veediyokal, lajjakaramaaya amachwar samgeetham, vaayikkaan kazhiyaatha kavithakal, upanyasangal, novalukal enningane idatharam ananthamaaya digital vanam srishtikkunnu" ennu visheshippichu... [aaa wikipedia niranjirikkunnu] thettukal, pakuthi sathyangal, thettidhaaranakal enniva. 1994-leeii oru "wired" abhimukhathil, vyakthigatha prasidheekaranathinaayi webinte bhaavi vikasanam pravachikkunna steevu jobbs paranju, "web mikachathaanu, kaaranam aaa vyakthikk ningalude mail onnum adichelppikkaan kazhiyilla-ningal athu vaanganam. avarkk svayam labhyamakkaan kazhiyum, pakshe aarum avarude saitt nokkaan aagrahikkunnillenkil, athu nallathaanu. sathyam paranjaal, enthengilum parayaanund ennathinaal mikka aalukalum ippol prasidheekarikkappedunnu."american library associationte muun president maikkal gorman, bhaviyekkurichu pratheekshayundenn vishwasikkunnundengil, web 2-neey athirkkunnathinekkurichu shabdamuyarthunnu, kaaranam athu baahyamaayi avakaashappedunna vaidagdhyathinte abhavam kaaranam.
"achadikku munbulla kaiyezhuthuprathi yugathil palappozhum illaathirunna 500 varshathe achadiyiloode parinamicha aadhikaarikatha, vaidagdhyam, pandithochithamaaya upakaranangal ennivayude gunangal digital lokathekku vyaapippikkuka ennathaanu nammude munnilulla dauthyam.
rashtreeya sambadvyavasthayude veekshanakonil ninnu web 2-neey vimarshikkunna oru samghadanayum valarukayaanu. timm ooo raily joonn battellum paranjathupole, web 2 "upabhokthaakkale" adisthaanamaakkiyullathaanu... ningalkkayi ningalude bisinesses kettippadukkuka ", google, facebook, youtube, twittar thudangiya sittukal upayokthaav srishticha ulladakkathinte" soujanya thozhil "chooshanam cheiyunnuvennu vimarshakar vaadichu. 2. 2 sittukal upayokthaav srishticha ulladakkathinu shaashwatha licensukal avakashappedaan sevana karaarukalude nibandhanakal upayogikkunnu, koodaathe vipananakkaarkk wilkan upayokthaakkalude profileukal srishtikkaan avar aaa ulladakkam upayogikkunnu. 2. 2 websaittukalil nadakkunna upayokthru pravartthanangalude vardhicha nireekshanatthinte bhaagamaanith. vimatha pouranmaare nireekshikkaan aagrahikkunna sarkkaarukalkk atharam daatta upayogikkaamenn haarvaardinte berkman sentar phoor internettu aandu sosaittiyile jonathan sitrain vaadikkunnu. klayantil ulladakkathinte bhooribhaagavum render cheyyenda ajax-drive cheytha websaittukalude uyarcha ardhamaakkunnathu pazhaya hardware upayokthaakkalkk serveril prosessing nadakkunna echu. tii. emm. ell poornnamaayum ulkkollunna oru saittine apekshichu moshamaaya prakadanam nalkunnu ennaanu. vaikalyamulla allengil vaikalyamulla upayokthaakkalude praveshanakshamatha oru web 2 saittil baadhichekkaam.
web 2 saankethikavidyakal prathyeka rashtreeya prathyayashaasthrangalumaayi bandhappettirikkunnave mattullavar abhipraayappettittund. "navalibaral prathyayashaasthrathinte bhouthikavalkkaranathinulla oru maarggamaan web 2 prabhashanam."web 2-nte saankethikavidyakal" oru navalibaral rashtreeya sambadvyavasthayude chattakkoodinullil oru achadakka saankethikavidyayaayi pravarthichekkaam."
henry jenkinsinte abhipraayathil, saamskaarika othucheral veekshanathil ninnu web 2-neey nokkumbol, upabhokthakkal thangaletthanne rasippikkunnathinaayi kooduthal kooduthal jolie cheiyunnathinaal ithu prasnakaramaanu. udaaharanathinu, media ulladakkam nirmmikkumbol upayokthaakkal ellah jolikalum cheiyunna vidhathil upayokthaakkalkk avarude swantham tweet srishtikkaan twittar oonlain upakaranangal vaagdaanam cheiyunnu.