
rival (brand)

1851ll fraansil sthaapithamaaya oru muun franch brandaanu rival, muun franch colonial saamraajyathile franch pravaasikalkkayi adambara paarasolukal nirmmichu.
charithram.
thudakkam.
rivalinte sthaapakanaaya francois rival 1830 oode fraansile leonelethy. leonil francois rival kudakalude nirmmathaavaaya ponsett fraseile thante sahodaran piyarinoppam pattunool thunitharangalil ninnu uyarnna nilavaaramulla kudakal nirmmikkunna oru aprenteesaayi. ponsett fraseukalude adachupoottalinethudarnna, francois rival 1851 october 2 nuu swantham kambani sthaapichu.
francois rivalinte aadyathe silk kudakal nirmmaana workshop leonelaanu sthithicheythirunnathu, sakthamaaya praadeshika silk vaidagdhyathil ninnu ithu prayojanam nedi. 1860-ll francois rivalinoppam addehathinte makan aime rival (akkaalat 16 vayass maathram praayamulla) europiludaneelamulla upabhokthaakkale palappozhum sandarshikkaarundaayirunnu. 1880-ll, aime rival verittaas brand (chuvanna trikonathodukoodiya) srishtikkukayum 1900-ll franch vipanikkayi paraplui rival brand sthaapikkukayum cheythu.
anthaaraashtra vipuleekaranam.
pathonpathaam noottaandinte randaam pakuthiyil kambani brazilian, thekkukizhakkan eshyan vipanikalil praveshichathode anthaaraashtra thalatthil vinodam valarnnu.
1851ll brazeelil piyari rival aarambhichathodeyaanu vinodathinte anthaaraashtra vipuleekaranam aarambhichath. piyari kurachu varshangalkk munbu rioo dii janeroyilekku thamasam mariyirunnu, koodaathe mattu franch branded paarasolukalum kudakalum brazililekku irakkumathi cheiyunna bisinassilaayirunnu. 1850 maarchil piyarinoppam 19 vayassulla henry 32 vayassulla joseph rioo dii janeeroykkaayi "goylett laa fyaani" yill kappal kayari. athanusarichu, rival sahodaranmaar ithinakam brazeelil undaayirunnuvennum praadeshika kuda vipaniyekkurichu nalla arivullavarayirunnuvennum kanakkiledukkumbol brazilian vipaniyil praveshikkunnathu aaveshakaramaayirunnu.
pathonpathaam noottaandinte avasaanathode, thekkukizhakkan eshyayilekkum prathyekichu muun franch indo-chainayilekkum vinodam vyaapichu. kolanikalil franch unnatha samoohathinu sooryante aaksasarikalude daathaavaayirunnu rival, avaril mazha, suuryan thudangiya kadinamaaya baahya gadakangalil ninnu svayam samrakshikkaan aagrahichu. eshyan samskaarangalil, samoohathile thaazhnna varggakkaarude savisheshamaaya outtdoor maanuval laberumaayi bandhappettirikkunnathil taanu cheytha charmmam abhikaamyamaanu. parasolukalum kudakalum praadhamikamaayi sigonilum (ippol hoow chii miin ennariyappedunnu) viyatnaamilum pinneedu 1886 ll singapoorilum vittu. eee mekhalayile vardhichuvarunna aavasyam niravettunnathinum uthppaadanam vardhippikkunnathinum 1931 ll tonkinile (viyatnaaminte vadakke bhagam) hyphongle svanthamaayi factory srishtichu.
europe, thekke america, thekkukizhakkan eshya ennivaykku appurathekku brand indiayilekkum madagaskarilekkum vyapippichu. franch general joseph gaaliyeniyude oru yaathrayude falamaayi 1896 muthal ithu madagaskaril vittu. 1896ll general joseph galiani madagaskaril athiyappol, ranavalona moonnaaman raajnjiyeyum kuleena vyakthikaleyum maathrame kuda upayogikkunnathu kaanaan anuvadikkunnulloovennu addeham manassilakki. eee achaarathaal paribhrantharaaya addeham praadeshika pathramaya vova-vovayil (thaddesheeyaradakkam) ellah aalukaleyum kudakal upayogikkaan anuvadikkunna oru utharavu prasidheekarichu. eee puthiya utharavinte pashchaathalatthil rivalinte adambara uthppannangal irakkumathi cheiyunnathinaayi rival thamathaaveyil oru praadeshika ejansi srishtichu.
janakeeya samskaarathil.
1922-ll, kudakalulla moonnu pere prathinidheekarikkunna prashastha parasyam srishtikkaan prashastha itaaliyan poosttar art designaraaya leonetoo kappiyello rival earppeduthi, ithu phine paarees printarinte sthaapanamaaya devambes "less novellus affiches leonetoo capiello" enna peril prasidheekarichu. 
1929-ll, silk stokkingukalilekku vaividyavalkkarikkukayum puthiya uthppannangal prolsaahippikkunnathi leonetoo kappiyello veendum earppeduthukayum cheythu. kalaakaaran mumbathethil ninnu prachodanam ulkkond (kudakalulla moonnu) moonnu sthreekal pattunool stoukkingukalulla oru poosttar srishtichu.
1992-ll, naadakachithramaaya dhii lover (philim) (1929-ll franch indo-chainayil oru kaumarakkaariyaaya franch penkuttiyum oru sambannanaaya chainees purushan thammilulla niyamavirudhabandham) yude nirmmaathaav, 1920-kalil muun franch indo-chainayil brand vilppana nadatthiya athe parasol chithrathinaayi punarnirmikkaan vinodam aavasyappettu.
1851 ll aarambhichathumuthal, franch academyude pooll valeryaayi vividha aalukal athinte parasolukalum kudakalum upayogikkukayum amgeekarikkukayum cheythukondu rival anthaaraashtra prashasthi nediyittundu, ezhuthukaaran echu. jii. wells edward heriyattum, liyon (france) muun mayer.

