
yatra swaadheenam cheluthunnayaal

yaatra, vinodasanjaaram, samskaaram ennivayekkurichu soshyal media ulladakkam srishtikkukayum saadhaaranayaayi avarude yatra anubavangal pankidukayum cheiyunna oru internettu celebrityaanu traval influvencer. avarude ulladakkam saadhaaranayaayi arivinte vishwasaneeyamaaya uravidamaayi kanakkaakkappedunnu, ithu avarude vaayanakkaarude abhipraayangaleyum sthalangaleyum anubhavangaleyum kurichulla darana swaadheenikkukayum avarude yatra theerumaanangale baadikkukayum "lokathekkurichulla nammude chinthareethiye maattukayum cheiyunnu".
saadhaaranayaayi soujanya yaatra ulppedunna prathiphalathinu pakaramaayi avarude brand, uthppannam allengil sevanangal enniva prolsaahippikkunnathi avar palappozhum vimaanakkambanikal, traval ejansikal, touur kambanikal, praadeshika bisinasukal ennivayumaayi pankaalikalaakunnu. yatra swaadheenam cheluthunnavar brand sahakaranangaliloodeyum anubandha linkukaliloodeyum varumanam srishtikkunnu. pala swaadheenakkaarum, prathyekichu instaagraamil jolie cheiyunnavar, brand sponsarshippukalaanu thangalude pradhana varumaana srothassennu parayunnu.
2019ll influvencer maarkkatting oru fringer aashayathil ninnu ekadesham $6.5bn moolyamulla oru vyavasaayathilekku maari. vipananakkaaril pakuthiyolam perum avarude bajattinte 20 sathamaanathiladhikam influvencer posttukalkkaayi chelavazhichu. soshyal media celebrittikalkku avarude saadhanangal parasyam cheiyunnathinaayi panam nalkunna braandukalude bisinasaaya influvencer maarkkatting-oru susthaapitha maarkkatting thanthramaayi mariyirikkunnu.
charithram.
sahasraabdathinte thudakkathil, priyappetta oru avadikkaalam rekhappeduthaano varaanirikkunna yatra pravanathakalekkurichu report cheyyaano aagrahikkunna yaathraasoochikal oru hobiyaayi blogukal srishtikkaarundaayirunnu. internettu vikasanangal taamasiyaathe noothana bloggermare avarude ulladakkam dhanasambaadanam cheyyaan anuvadikkukayum instaagraam, twittar, facebook, youtube thudangiya puthiya soshyal media plaattphomukalude varavode avarkk kooduthal prekshakarilekku athicheraan kazhiyukayum cheythu. vaayanakkaarum anuyaayikalum vaangunna vardhanavu, ettavum puthiya yatra pravanathakalekkurichu report cheiyunnathinupakaram, avar aaa pravanathakal sajjamakkaan vannu, yaatra vivarangalude swaadheena srotassaayi kanakkaakkappedunnu.
2017ll, "forbes" athinte aadyathe mikacha 10 traval influvencermaarude pattika samaaharichu. "mikacha 10 traval influvencermark soshyal mediayiludaneelam motham aidi 1 undayirunnathaayi "forbes" report cheythu.
covid-19 mahamariyude swaadheenam yaathrakale swaadheenikkunnavaril.
covid-19 mahamari samayat yatra swaadheenam cheluthunnavarkku bisinessil ganyamaaya nashtam sambhavichu. ennirunnaalum, vidoora joliyile vardhanavu vaayanakkaarkk yatra swaadheenam cheluthunnavarude ulladakkavumaayi edapazhakaan kooduthal samayam nalki.