neelakkashanangal

utharavaadithamulla saamoohika sanbradaayangalodulla oru kambaniyude prathibaddhathaye amithamaayi prasthaavikkunna vanjanaaparamaaya vipananathe vivarikkan upayogikkunna padamaanu bluewashing ("vaitvaash", "greenwash" ennivaykku samanamaaya ardhamulla oru vaakk). green washing enna padavumaayi ithu parasparam upayogikkaamenkilum saambathika, saamoohika gadakangalil kooduthal shradha kendreekarikkunnu. pakaram, kambanikal avarude nayangal moolamundaaya saamoohika naashanashtangal marachuvekkaanulla oru maargamaayi ithine visheshippikkaam.
kambanikal avarude charakkukalo sevanangalo upabhokthakkalkkum ohari udamakalkkum kooduthal aakarshakamaakkaan upayogikkunna oru upakaranamaan sajeeva thettaaya vivarangal.
padavali.
bluewashing ennathu thaarathamyena puthiya oru padamaanu, athu ippozhum sthaapikkappedukayaanu. saamoohikavum saambathikavumaaya utharavaadithathil kooduthal shradha kendreekarichukondu harithavalkkaranathinulla oru karakkamaayi ithu pothuve amgeekarikkappettittundum yadhaartha nirvachanam vyathyastha academica mekhalakalil vyathyaasappedunnu.
ikyaraashtrasabhayumaayum avayude aagola kompaakttumaayum bandhappettaan bluewashing aadyamaayi upayogichathu. karaarinaayi sannadharaayi pravarthicha 40 sathamaanam korpparettu amgangalum athinte patthu thathwangal naya parishkaarangal nadatthaan upayogichillennu oru report kandethi. karar nirbandhamallaathathaanu, athil pankedukkunnuvennu karuthappedunna samghadanakal nireekshikkaan thangalude pakkal vibhavangalillennu ikyaraashtrasabha parasyamaayi prasthaavichittundu. athinaal, naya parishkarangalonnum niyamaanusrithamaayi avatharippikkathe thangalude prashasthi allengil avarude dhaarmikathayekkurichulla pothu avabodham mechappeduthunnathinulla oru maargamaayi pankaalittha kambanikal kompaakt upayogikkunnu enna aashanka uyarnnu. chernna kambanikal aikyaraashtrasabhayude "mikacha saamoohika prashasthi" swantham nila mechappeduthunnathinaayi upayogichathayi aaropikkapettu. aikyaraashtrasabhayude pathaakayude niratthil ninnu prachodanam ulkkondathaanu neela enna vaakk.
digital domainil mattu vyaakhyaanangal nadathiyittundu. svakaaryatha polulla manushyaavakaashangalude pashchaathalatthil vaan dijk saha-rachayithaakkalum eee padam upayogikkunnu. vasthuthaparamaayi nyaayeekarikkunnathinekkaal kooduthal svakaaryatha sauhrudamaayi svayam chithreekarikkunnathinaayi mathiyaya parishodhanakalillathe roopakalppana cheythukondu svakaaryatha polulla avakasha samrakshana nadapadikalude samghadanakalude ettavum kuranja upakarana upayogatheyaanu ivide blue-washing soochippikkunnathu. neela niram aadya thalamurayile manushyaavakaashangale poura, rashtreeya swaathanthryangalaayi soochippikkunnu, palappozhum neela avakashangal ennu vilikkappedunnu, ithu randaam thalamurayile saambathika, saamoohika, saamskaarika avakashangalaaya chuvanna avakashangal, harita avakashangal ennariyappedunna moonnaam thalamurayile paristhithi avakashangal ennivayumaayi thaarathamyappeduthaam (moonnu thalamurakalude manushyaavakashangal kaanuka). luciano floridy eee padam dhaarmmikathayude pashchaathalatthil upayogikkunnu, koodaathe greenwashinginte digital badalaayi ithine nirvachikkunnu. oru korppareshan yadhaarthathil ullathinekkaal digital daarmmikamaanennu chinthikkaan upabhokthaakkale vanchikkunna thettaaya vivarangalude oru roopamaayaanu addeham bluewashingine visheshippikkunnathu. oru kambaniyude parasyangalile avyakthamo thelivillaathatho aaya avakaashavaadangaliloodeyaan ithu saadhaaranayaayi kaivarikkunnath. nalkiyirikkunna pradhana udaaharanam oru aii aanu; pala kesukalilum, oru aii avare paalikkunnundennu niyamaanusrithamaayi urappakkunnathinekkaal dhaarmika parigananakal paalikkunnundennu aalukale bodhyappeduthunnathu vilakuranjathaayirikkumenna addeham abhipraayappedunnu.
upabhokthru swaadheenam.
bloovaashinginte swaadheenam greenwashinginte swaadheenathinu samaanamaan. oru kambani daarmmikamaayum daarmmikamaayum utharavaadithamullathaanenna upabhokthakkal vishwasikkunnuvennu urappaakkunnath kambaniykkethiraaya nalla manobhaavam uyarthunnu. ithu upabhokthru vishwasthatha vardhippikkunnathinum uyarnna vipani oharikalkkum avarude uthppannangalkk uyarnna vila nalkaanulla sannadhathaykkum kaaranamakum. ennirunnaalum, bloovashinginteyum greenwashinginteyum saannidhyam upabhokthru avishwaasam vardhikkunnathumaayi bandhappettirikkunnu. vanjanaaparamaaya vipanana reethikalekkurichu upabhokthakkal kooduthal bodhavaanmaaraakunnu, ithu saamoohika utharavaadithathinte avakaashavaadangale yaanthrikamaayi samshayikkaan avare preripikkum.
saamoohika swaadheenam.
bluevashingil thettaayatho thettidharippikkunnatho aaya avakaashavaadangal adangiyirikkunnathinaal, athinte udaaharanangalkk oru saahacharyathinte yadhaartha vasthuthakal marachuvekkaan kazhiyum.

