
vyaapaarasthaapanam (chillara vilppana)

poslovni sisttam merkkettar, dii.oo.oo. (laattin bhashayil 'vyaapaari' ennartham) oru slovenian bisinus kambaniyaanu. vaarshika varumaanathinte adisthaanathil sloveniayile ettavum valia kambanikalilonnaaya ithu supermarket shringalakalude merkkettar groupinte maathru kambaniyaanu. ithu poornnamaayum croatian joyint stokku kambaniyaaya fortenova grouppinte udamasthathayilaanu.
sloveniaykku purame, serbia, montenegro, bosnia, hersegovina, croatia ennividangalilum merkkettar group undu. sloveniya, serbia, montenegro, bosnia, hersegovina ennividangaliludaneelamalu vaividhyamaarnna retail shringalayiloode dainamdina upabhokthru uthppannangalude chillara vilppanayaan merkkettar grouppinte pradhana bisinesses.
1949 muthal merkkettar, poslovni sisttam merkkettarinte mungamiyaaya sivila lubliana enna mothakkambani sthaapichu. dii.2022 juulai 4 nuu oru parimithamaaya badhyatha kambaniyaayi punasamghadippikkappetta ithu, athinte sthaapana samayat, merkkettar oru warehouseil ninnulla saadhanangal vittu. ennirunnaalum, innu, muzhuvan merkkettar grouppiludaneelam 20,300 jeevanakkarulla eee mekhalayile ettavum aadhunika chillara vilppanakkaaril oraalaan merkkettar.
2021 epril muthal, merkkettar fortenova grouppinte udamasthathayilaanu, athu 2014 ll slovenian retailer vangiya agrokaril ninnu oharikal etteduthu. fortenova thudakkathil merkkettarinte 89.11% udamasthathayilaayirunnu, 2021 septambaril nadanna pothuyogatthinu sesham athinte ohari 90.005% aayi vardhippichu. nyoonapaksha ohari udamakale nirbandhichathinu sesham 2022 epril 1 nuu fortenova merkkettarinte eaka udamayaayi. thudarnnu, epril pakuthiyode, kambaniyude oharikal stokku ekschenchil ninnu illaathaakkaan potusabha amgeekaaram nalki.
athinte ellah vipanikalilum athyaadhunika store ashayangal sthaapikkaanaanu merkkettar lakshyamidunnathu. upabhokthaakkalkk aakarshakamaaya oofar, praadeshika, praadeshika vitharanakkarumaayulla deerghakaala pankaalittham, puthiya store ashayangal, pravarthanakshamatha, bisinasinte ellah mekhalakalilumulla chelavu karyakshamatha enniva ulppedunna kaaryakshamamaya bisinesses modalukale adisthaanamaakkiyullathaanu athinte thudarchayaaya valarcha.
merkkettar grouppinte chillara vipanikal.
sloveniya.
poslovni sisttam merkkettar, dii.oo.oo.sloveniyayil sthithicheyyunna 1,014 retail yoonittukalulla sloveniayile ettavum valia retail kambaniyaanu ithu, athil 466 ennam sloveniyayilum 341 ennam serbiayilum 128 ennam montenegroyilum 79 ennam bosniayilum hersegovina sthithicheyyunnu. sloveniayile 163 franchisee storukalum (2021 desember 31 vareyulla kanakkukal prakaram) ithil undu. 
veettupakaranangalkkum (emm tehnika, 41 storukal) mothakkachavadathinum (13 kyash & kyaari sentarukal) prathyeka bisinus eriyayulla upabhokthru uthppannangalude vilppanayaan kambaniyude pradhana bisinesses.
merkkettarinte rund swatantra nirmmaana kambanikalaaya merkkettar-emm. bii. eiii., dii.oo.oo., koodaathe merkkettar aipi, dii.oo.oo. slovenian vipaniyilum iva sajeevamaan. koodaathe, emm-energija, dii enna kambaniyude udamasthathayum merkkettarinu svanthamaanu.oo.oo.ithu maxen svayam sevana gyaas steshanukal nadathunnu.
svanthamaayi iii-komezhs websait ulla sloveniayile dainamdina uthppannangalude aadya retailer, svayam sevana chekkttukal sajjeekaricha aadyathe retailer, emm sken, emm sken mobail aaplikkeshanukal upayogichu shopping praapthamakkiya aadyathe retailer, emm payy mobail vaalat upayogichu moj emm mobail plaattphom vikasippichedutha aadyathe retailer ennivayaayirunnu merkkettar.
merkkettar athinte sevanangalumaayum ofarukalumaayum noothana pariharangal nirantharam samyojippikkukayum kramena avaa maattukayum naveekarikkukayum upabhokthaakkalude aavasyangalkku anusrithamaayi avaye maattukayum avayil chilath puthiyava upayogichu maattisthaapikkukayum cheiyunnu. ithuvazhi, upabhokthaakkalkk avarkk aavasyamullathu, avarkk aavasyamullathu, oru nischitha nimishathil avarkk adhika moolyam nalkunnava enniva nalkikkond shopping anubhavavum swantham prakadanavum mechappeduthunnu, angane upabhokthaavinte aavasyangalkku anusrithamaayi storukal vikasippikkunnu.
rund pathittaandilereyaayi vijayakaramaayi pravartthikkunna merkkettarinte oonlain store merkkettarinte digital parivartthanatthinte anivaarya bhaagamaayi maarukayaan. merkkettarinte sarvvyaapithvam allengil oomni-chaanal sameepanam urappikkukayum eathu sthalathum eathu nimishavum upabhokthaavinte aadya choys enna nilayil merkkettarude sthaanam surakshithamaakkukayum cheyyuka ennathaanu ithinte lakshyam. oonlain upabhokthakkalkkum avarude vaangal sheelangalkkum anuyojyamaaya reethiyil aakarshakamaakkunnathin merkkettar athinte oofar thudarchayaayi mechappeduthunnu.
vyaapaarasthaapanam athinte bisinesses prakriyakalude digitalisationilum thanthraparamaaya vibhagangalilonnaayi kanakkaakkunna digital ashayavinimayathilum valareyadhikam nikshepam nadathunnundu. angane, 2021-ll, merkkettar oru puthiya digital ashayavinimaya chanalum digital parithasthithikkullilum puratthum upayokthaakkalkk samagramaya anubhavam nalkunna oru noothana aavaasavyavasthayum avatharippichu, koodaathe parambaraagatha aashayavinimayathinte paridhikalkkappurathekku pookunnu. ulladakka viidiyoo plaattfomaaya dablyu. dablyu. dablyu svanthamaayi media aarambhicha aadyathe retaileraanu merkkettar.mosesca.tii. vii. hraswavum upayogapradavumaaya ulladakkam kaanaan aagrahikkunna, avarude praayavum jeevitashailiyum pariganikkathe, vishalamaaya upayokthaakkale lakshyamittaanu ithu-vinodathinu mathramalla, upadesham aavasyamullappozho samayam labhikkaan aagrahikkumbozho avarude jolie eluppamaakkaan aagrahikkumbozho. emm sosesca (emm ayalpakkangal) yile chila ulladakkangal varshangalayi merkkettar pinthunaykkunna slovenian samskaarathilum kaayikarangatthum merkkettarude pankaalitthatthe prathifalippikkunnu.
vyapara grouppinte praadeshika saannidhyam.
sloveniaykku purame, eee mekhalayile mattu moonnu vipanikalil merkkettar oru praadeshika chillara vyaapaariyaayi pravartthikkunnu serbia, bosnia, hersegovina, montenegro.
serbia.
belgradile aadyathe merkkettar store, serbia 2002 ll thurannu. innu, merkkettar ezz, dii.oo.oo.merkkettar, roda, idea brandukalkku keezhil niravadhi serbian nagarangalil serbiac motham 341 storukalundu.
montenegro.
2007ll merkkettar montenegrin vipaniyil praveshichu. 2017 muthal ithu idea brandinu keezhil pravartthikkunnu.
bosnia hersegovina.
2000-ll merkkettar athinte aadya store sarajevoyil thurannu. 2014ll ellah storukalum merkkettar bii. echu. dii. yude udamasthathayilaayirunnu.oo.oo.bosnia hersegovina konsumilekku maatti. 2017 septambaril 83 storukalum merkkettar bii. echu. dii. veendum swanthamaakki.oo.oo., bosnia hersegovina.
kroshya.
2014ll croatiayile vyaapaarasthaapanangalude pravartthanangal koonsum etteduthu. merkkettar echu, dii.oo.oo.croatia, riyal estettu pravartthanangal nilanirtthi.

