oorjjam

oorjjam madhyathil unilever vikasippikkukayum vilkkukayum cheytha oru alakku dittarjant uthppannamaayirunnu persil power.
1990 kalude thudakkathil, pradhana brandukalkku karakal neekkam cheiyunnathil thaarathamyena samanamaaya prakadanamundennu swatantra parisodhanakal kaanikkunnathinal unileverinte persil dittarjant athinte vipaniyile munnira sthaanam nashtappedaanulla saadhyathayundaayirunnu. qara neekkam cheiyunnathil oru edju ulla oru uthppannam aavasyamaanennu unilever theerumaanichu. persilinte pradhana ethiraaliyaaya eriyal aduthide "suuppar kompaakttukalil" aadyathethu eriyal ultra avatharippichu-raasa uthejakangal gadippicha podikal kazhukuka (parasyamanusarichu) mumbathekkaalum nannayi vrithiyaakkukayum kuranja podikal upayogichu vrithiyaakkukayum cheythu. eriyal ultrayude vijayavum persil micro sisttam pinnilaayathum kanakkiledukkumbol, unileverinu oru puthiya suuppar compact persil line aavasyamaanu. angane, persil power roopappettu.
unileverinte gaveshana samghangal manganese (IV) adisthaanamaakkiyulla oru kaattalist kandethi, ithu soodiyam perborate, soodiyam percarbonate ennivayude vighadanam thvarithappeduthunnu, ithu washing prakriyayil bleachukalaayi pravartthikkukayum vrithiyaakkal prakadanam shradheyamaayi vardhippikkukayum kuranja thaapanila upayogikkaan anuvadikkukayum cheiyunnu. bleaching ejantukal uthppannathin anuyojyamaaya oru kootticherkkalaayirikkunne unilever theerumaanichu, pakshe avarude pradhana uthppannangalilonninte formula ithrayum valia maattathekkurichu aashankayundaayirunnu (ithinu oru uyarnna udaaharanam puthiya kookk aanu, kooduthal nerittulla udaaharanam 1980 kalude avasaanathil persilinte athiraalikaliloraalaaya daas, vrithiyaakkal prakadanam vardhippicha oru puthiya formula avatharippichappol, pakshe janasamkhyayude cheriyathum ennaal sradheyavumaaya sathamaanathil allergy prathikaranangalkk kaaranamaayi). ithinaayi, kaattalist ejantine (chila thunitharangal mrudookarikkunna ejantumaarumaayi) persil power enna puthiya ulppannamaayi vibhajikkaan avar theerumaanichu. 1994 meyy maasathil oru valia prachaaranatthode persil power aarambhichu, ennaal taamasiyaathe niravadhi prasnangal prakadamaayi.
valia prachaaranangal nadannittum, mikka karakalum kaikaaryam cheyyaan persil thanne praapthamaayathinaal persil, persil power ennivayude vilppana ganyamaayi vardhichilla. ettavum gurutharamaaya prashnam, persil power upayogichu kurachu kazhukalukalkk sesham, vasthrangalkk aadyam avayude varnna nirvachanavum pinneedu avayude gadanaaparamaaya samagrathayum nashtappedaan thudangi, eathu kaaryamaaya sammarddathilum eluppathil keerunnu. phalapradamaayi, persil pavaril vasthrangal kazhukunnathu vasthrangalil bleach cherkkunnathinte athe falamaanu undaakkunnath. puthiya vasthrangalil (unilever persil pavarinte pareekshanam nadathiyirunna) phalangal prakadamallengilum pazhaya vasthrangalil avaa valare vegathil prakadamaakumennu kooduthal parisodhanakal nirnnayichu. shupaarsha cheytha alavil persil power alppam "valare" shakthavum, vasthrangalil saadhaaranayaayi upayogikkunna kaattalist ejantukalum chaayangalum thammil sambhavikkunna raasapravarthanavum (unilever kandethiyittillaath) moolamaanu phalangal pradhaanamaayum nirnnayikkappettath. pinneedu, kuranja uthejakamulla oru thidukkathilulla parishkkaranam purathirangiyengilum athum prasnangal srishtikkumennu samshayikkukayum mosham prachaaranatthil orupole kudungukayum cheythu.
episode unileverinu varuthiya nanakkedum uthppannam punarroopakalppana cheiyunnathinulla vilakkumulla chelavu kanakkileduthu, oru uthppannam thirichuvilikkaan avar theerumaanichu, thudarnnu brand upekshikkaan theerumaanichu. chillara vyapara shringalakalum upabhokthaakkalum unileverinethire niravadhi kesukal purappeduvichuvenkilum avayil bhooribhaagavum kodathikku purathaanu theerppaakkiyathu. pinneedu, oru kaattalist aavasyamillaathe thaarathamyappeduthaavunna cleaning prakadanam nadatthaan kazhiyunna vidhathil persil avarude pradhana uthppannathinte formula parishkarikkaan kazhinju. ithu "puthiya thalamura persil" enna peril suuppar compact formet veendum samaarambhikkunnathilekk nayichu.

