
vipananathinte rooparekha

maarkkattinginte oru avalokanamaayum samayochithamaaya maarganirddeshamaayum inipparayunna rooparekha nalkiyirikkunnu
vyakthikaludeyo grouppukaludeyo aavasyangalum aagrahangalum niravettunnathinaayi uthppannangalum sevanangalum moolyavum kaimarunna saamoohikavum manejeeriyal prakriyakalum maarkkatting aanu. eee prakriyakalil parasyam, pramoshan, vitharanam, uthppanna maanejment enniva ulppedunnu, ennaal avayil maathram parimithappedunnilla.
vipananathile pradhana ashayangal.
bisinus tuu kasttamar (bii2sii maarkkatting) ennariyappedunna upabhokthaakkalkk, bisinus tuu bisinus maarkkatting allengil bii2bii ennariyappedunna vaanijya samghadanakalkku, sarkkaarin, laabhechayillaatha samghadanakalkku (laabhechayillaatha oorganaiseshan (enfp)) allengil ivayil eathenkilum onninte samyojanathinu vipananakkar nerittu charakkukalo sevanangalo wilkam.
aavasyangal, agrahangal, aavasyangal.
upabhokthaavinte aavasyangaleyum aagrahangaleyum kurichulla vishadamaaya daaranayumaayaanu vipananakkar saadhaaranayaayi aasoothranam cheyyaan thudangunnath. 
kaimaattatthinte swabhaavam.
oru vasthu mattonnin pakaramaayi nalkukayo edukkukayo cheiyunna pravartthanam, maarkkatting pravartthanangalude kendramaanu. ellah ekschenchukalilum saambathika edapaadukal ulppedunnilla, ennaal barter, kontraa dealing allengil mattu tharatthilulla vyapaaravum ulppettekkaam. kaimaattatthinte lakshyathil ulppedaam saadhanangal; sevanangal allengil anubavangal; ashayangal allengil ashayangal; kaaranagal, celebrity maarkkatting polum ulppettekkaam.
adisthaana saambathika ashayangal.
saambathikashaasthrathil vipananathinu verukalullathinaal, athu aaa vishayavumaayi niravadhi adisthaana ashayangal pankidunnu. mikka vipananakkarkkum adisthaana saambathika ashayangaleyum sidhaanthangaleyum kurichu pravarthanaparamaaya arivu undaayirikkum.
malsaraadhishtitha nettangaloo thaarathamyaparamaaya nettangaloo nedunnathiloode bisinasukal malsarikkaan shramikkunnu. malsaraparamaaya nettangal palappozhum thaazhepparayunna onno athiladhikamo nettangal kaivarikkunnathiloode chelavu kuraykkunnathil shradha kendreekarikkunnu vyaapthiyude sambadvyavasthakal; alavukol sambadvyavasthakal; anubhavaparamaya phalangal; aadya-preraka nettangal. pakaramaayi, uthppanna vyathyaasathiloodeyo vipani samvedanam, drutha vipani prathikaranam allengil mikacha upabhokthru moolyam nalkal thudangiya savisheshamaaya kazhivukal vikasippikkunnathiloode oru bisinesses savisheshatha vikasippikkaan shramichekkaam.
uyarnna moolyam.
vividha tharatthilulla malsaraadhishtitha vipanikal thirichariyaan kazhiyum kuthaka; kuthaka; kuthaka malsaram; apoornna malsaram; aligopoli
vipani valupavum vipani saadhyathakalum nirnnayikkunnathinum vila nischayikkunna pravartthanatthilum aavasyavum vitharanavum manassilaakkendathu athyaavasyamaanu.
paashchaathya sambadvyavasthakalil muthalaalitha sambadvyavastha aadhipathyam pulartthunnu. ennirunnaalum, barter sambadvyavasthakal, pankidal sambadvyavastha thudangiya mattu tharatthilulla saambathika samvidaanangal thirichariyaan kazhiyum.
udamasthaavakaashathinte moolyam
upayogathil moolyam
aasoothrana thalangalum aasoothrana upakaranangalum.
aasoothrana thalangal.
maarkkatting planning ennathu kambaniyude mothatthilulla aasoothranathinte oru vasham maathramaan. athinaal maarkkatting plaanukal mothatthilulla thanthraparamaaya padhathiyil ninno bisinus plaanil ninno avarude maargganirddesham sweekarikkanam. mikka kambanikalum oru thanthraparamaaya padhathiyum maanejmental plan (pravartthana padhathi ennum ariyappedunnu) nirmmikkunnu. thanthraparamaaya aasoothranavum maanejment aasoothranavum thammilulla vyathyasam avaa vyathyastha lakshyngalulla rund gattangalaanu ennathaanu.
thanthraparamaaya aasoothrana upakaranangalum saankethikavidyakalum.
sthaapanathinte nilavile sahacharyam rekhappeduthunnathinum vikasippikkanulla saadhyathakalulla avasarangal thirichariyunnathinum thanthraparamaaya aasoothranathinu noothanamaaya gaveshanavum vishakalanavum aavasyamaanu.
thanthraparamaaya gaveshana reethikal.
baahya pravartthana anthareekshathil ninnu uruthirinja puthiya bisinesses avasarangalum bheeshanikalum thirichariyunnathilaanu thanthraparamaaya gaveshanam praadhamikamaayi bandhappettirikkunnath. athanusarichu, thanthraparamaaya vishakalana vidagdhar parambaraagatha vipani gaveshana reethikale aashrayikkunnath kuravaanu. pakaram, avar paristhithi scanning, maarkkatting intelligence (malsara intelligence ennum ariyappedunnu), fuechezhs research thudangiya reethikal upayogikkunnu.
thanthraparamaaya vishakalana reethikal.
vipaniyum vishalamaaya pravartthana saahacharyangalum vishakalanam cheyyumbol vipananakkar valare vaividhyamaarnna saankethikavidyakalum upakaranangalum upayogikkunnu. thiranjeduttha saankethikavidya anweshikkenda saahacharyathinteyo prashnathinteyo swabhaavatheyum vishakalana vidagthante naipunyatheyum anubhavaparichayatheyum aasrayichirikkunnu. thanthraparamaaya vishakalana vidagdhar thaazhepparayunnava ulppede 200 vyathyastha alavukalum gunaparavumaya vishakalana saankethikavidyakal upayogikkunnu
brand development indux (bii. dii. aii); kattagari development indux (sii. dii. aii); brand/kattagari penetrashan; benchmarking; blind spott analysis; functional cupabilityum resource analysis; impact analysis; kaundarfaakchwal analysis; demand analysis; emerging issues analysis; experience karvu analysis; gapp analysis; impact analysis; seey analysis (porttarude five fozhsu analysis ennum ariyappedunnu); maanejment profiling; maarkkat segmenteshan analysis; maarkkat share analysis; maarkkat segmenteshan analysis; perseptual mapping; keeda vishakalanam allengil keedangal, steepled, stiyar ennivayulppedeyulla athinte vakabhedangal; bisiji groth-share matricks allengil ge
nadapakkalum niyanthranavum.
nadapakkalum niyanthranavum aasoothrana prakriyayude oru pradhana savisheshathayaanu. kaalaakaalangalil, padhathikal aagrahicha phalangal kaivarikkunnundo ennu alakkaan vipananakkar prakadanatthinte uchithamaaya nadapadikal upayogikkum. aavashyamenkil, sariyaaya paathayilekku madangaan thiruthal nadapadikal sweekarikkaam.
maarkkatting shaakhakal.
maarkkatting book", ezhaam pathipp enna peril pusthakam., rowtledge, ooksan, yuke, 2016 maikkal jeey edittu cheythu. baker susanne hart maarkkatting parisheelanatthinte vyathyastha shaakhakale ingane thirichariyunnu
vipananathinte eee pradhana shaakhakalil oronninum prasakthamaaya vishayangalude kooduthal vishadamaaya vibhajanathinu, eee pejil kaanuka. prathyeka tharatthilulla uthppannangalude vipananam ulppedeyulla vipananathinte prathyeka prayogangalkkaayi (udha.jii. kaarshika vipananam, vishwaasathe adisthaanamaakkiyulla vipananam, farmaceutical maarkkatting, rashtreeya vipananam, kaayika vipananam muthalaayava.,) allengil nirddishta taargett grouppukalilekkulla maarkkatting (udha.jii. kuttikalkkulla maarkkatting, muthirnnavarkkulla maarkkatting, elbijidi maarkkatting) kaanuka maarkkatting parisheelanatthinte prathyeka aaplikkeshanukal).
maarkkatting ooriyanteshanukal.
maarkkatting aasoothranatheyum maarkkatting parisheelanatheyum nayikkukayum roopappeduthukayum cheiyunna thathwachinthakalo maanasikaavasthakalo aanu maarkkatting ooriyanteshanukal. maarkkattinginte charithratthile vyathyastha samayangalil vyathyastha thathwachinthakal maarkkatting parisheelanatthe ariyichittundennu chila maarkkatting charitrakaaranmaar vishwasikkunnu. krithyamaaya swabhaavathekkuricho vyathyasthamaaya vipanana aabhimukhyam sambandhicho pandithanmarkkidayil yadhaartha dhaaranayillengilum, ettavum saadhaaranayaayi udharichavayil iva ulppedunnu
maarkkatting maanejment chattakkood.
maarkkatting aasoothranathino oru maarkkatting prograam vikasippikkunna prakriyayko upabhokthru perumaattam ulppedeyulla maarkkatting chattakkoodinekkurich vishadamaaya dhaarana aavasyamaanu; maarkkat segmenteshan, maarkkatting gaveshanam. upabhokthru vipani manassilakkunna prakriyayil, vipananakkar atharam prasnangal pariganikkendathundu
upabhokthru theerumaanamedukkal.
upabhokthaavinte vaangal theerumaana prakriyayile pradhana gattangal ivayaanu
aavasyam allengil prashnam thirichariyal → vivara thirayal → itharamaargangalude vilayiruthal → uthppannam/brand choys → vaangalinu sheshamulla vilayiruthal
upabhokthru theerumaanamedukkaline badhikkunnu.
upabhokthaakkalude vaangal theerumaanangale swaadheenikkunnathu aantharikavum bahyavumaaya gadakangal ulppede
vipani gaveshanavum vipanana gaveshanavum.
malsaraarthikal, saamoohika-saamskaarika anthareeksham, rashtreeya-niyama pravartthana anthareeksham ennivayulppede vipanana anthareeksham manasilakkaan roopakalppana cheytha gaveshana pravartthanangale vipanana gaveshanam soochippikkunnu. vipani gaveshanam ennathu vpaniye manasilakkunnathumaayi bandhapetta gaveshanathe prathyekamaayi soochippikkunnu, athaayath upabhokthakkal, ithu pravarthanakshamamaaya upabhokthru ulkkazhchakal nalkunnathinaanu roopakalppana cheythirikkunnathu.
alavilulla gaveshana reethikal.
alavukal shaasthreeya reethikal ennum ariyappedaam.
vipani vibhajanavum lakshyamidalum.
vipani vibhaagangalude churukkezhuthukalude pattika
vipani vibhajanam.
vipanikale vibhajikkunnathinulla prathyeka sameepanagal.
upabhokthru vipanikale vibhajikkunnathinulla pradhana aditharakalil iva ulppedunnu
bisinus allengil vyaavasaayika vipanikale vibhajikkunnathinulla pradhana aditharakalil iva ulppedunnu
udamasthaavakaasha vibhajana daattaabesukalum software.
pinthunaykkunnathinu, vipani vibhajana vishakalana vipananakkaarkk valia sample valuppamulla daattaabesukalilekk praveshanam aavashyamaayi vannekkaam. niravadhi vaanijya kambanikal atharam daatta nalkunnu, athil saadhaaranayaayi daattaye chodyam cheiyunnathinaayi roopakalppana cheythathum vividha tharatthilulla vibhajana sameepanangale pinthunaykkunna algorithangalude pinthunayullathumaaya propraittari software ulppedunnu. eee vaanijya daattabesukal palappozhum raajyamo pradeshamo prathyekamaayi ullavayaan.
janapriya jio-demographic segmenteshan daattabesukalil iva ulppedunnu
janapriya psychometric upakaranagalil iva ulppedunnu
maarkkatting maanejmenta maarkkatting prograam (maarkkatting mixes allengil 4 ps ennum ariyappedunnu).
maarkkatting mixes allengil 4 ps ennum ariyappedunna maarkkatting prograamil uthppannam, vila, sthalam, pramoshan enniva ulppedunnu.
uthppannam.
puthiya uthppanna vikasanam (enn. pii. dii).
naveekaranavum puthiya uthppanna vikasanavum oru sthaapanathinte deerghakaala valarchaa thanthratthinte oru pradhana bhagamaanu.
oru adisthaana puthiya ulppaadana vikasana prakriyayile gattangal ivayaanu
enn. pii. dii. prakriya inipparayunna sthalangalil prayogikkaam
roopakalppana prakriyayil jeevanakkaro upabhokthaakkalo polulla pankaalikale ulkkollunna qoo-design allengil qoo-operative design ennum ariyappedunna pankaalittha roopakalppanayude upayogamaanu enn. pii. diyile sameepakaala pravanatha.
puthiya uthppanna aashayangalude uravidangalil iva ulppedunnu gaveshanavum vikasanavum; upabhokthakkal allengil upayokthaakkal; vitharanakkaar, vitharanakkaar allengil crowd sourcing.
naveekaranangalude tharangal
enn. pii. dii uyarnna apakadasaadyathayulla pravartthanatthe prathinidheekarikkunnu. ithinu ganyamaaya nikshepam aavasyamaanu, koodaathe uthppanna paraajayangalude oru pattika soochippikkunnathu paraajayappedaanulla saadhyatha thaarathamyena kooduthalaanennu soochippikkunnu.
puthiya uthppannangalude sweekaaryathayum vyaapanavum
vipani puthiya uthppannangal engane sweekarikkunnu ennathinekkurichum datthedukkal nirakkukale swaadheenikkunna gadakangalekkurichum mikacha dhaarana vikasippikkunnathin, vipananakkar palappozhum datthedukkal/vyaapana prakriyayude niravadhi modalukalilekko sidhaanthangalilekko tiriyunnu
puthiya uthppannangaludeyum brandukaludeyum niyamaparamaaya samrakshanam.
uthppanna savisheshathakalude roopakalppana, nirmmaana prakriyakal, packaging design muthalaayava ulppede puthiya uthppanna vikasanam. srishtiparamaaya pravartthanangal ulkkollunnathinaal boudhika swathavakaasham ulkkollunnu. vividha tharatthilulla boudhika swathavakaasham samrakshikkunnathinu niravadhi vyathyastha niyamaparamaaya vazhikal labhyamaan.
sthalam (vitharanam).
mikka raajyangalilum inipparayunna reethikal nirodhichirikkunnu
vipuleekritha vipanana misritham.
sevanangal, ashayangal, upabhokthru anubavangal ennivayude vipananathil extended maarkkatting mixes upayogikkunnu, saadhaaranayaayi 7 ps modaline soochippikkunnu, koodaathe yadhaartha 4 ps plus prakriya, bhauthika thelivukal, aalukal enniva ulppedunnu. chila grandhangal 8 ps maathruka upayogikkukayum prakadana nilavaaram (sevana nilavaaram) ettaam pii aayi ulppeduthukayum cheiyunnu.
maarkkatting prakadanam alakkuka maarkkatting alavukal.
maarkkatting pravartthanangal chelaveriyathum oru kambaniyudeyo brandinteyo deerghakaala bhaaviyile nikshepathe prathinidheekarikkunnathum. utharavaadithathinu kooduthal oonnal nalkunnathinoppam, vipananakkar vipananathinte prakadanam engane alakkunnuvennu pariganikkukayum athu bandhappettavarumayi ashayavinimayam nadathukayum venam. vyapakamaaya upayogathilulla vividha tharam alavukal ingane tharamthirikkaam
vipani/malsara prakadanatthinte alavukal
parasyathinteyum prachaarana falapraapthiyudeyum nadapadikal
brand aarogyathinte nadapadikal
upabhokthru adhishtitha nadapadikal

