
yoottility monsttar

1974ll thathwachinthakanaaya roobert nossic upayogathanthrathe vimarsikkunnathinaayi srishticha dhaarmikathayekkurichulla padanatthile oru chinta pareekshanamaanu yoottility monsttar.
chinthayude pareekshanam.
yoottility monsttar" ennu nossic vilikkunna oru saangalppika asthithvathinu, mattaarekkaalum upayogikkunna oru vibhavathinte oro yoonittil ninnum kooduthal yoottility labhikkunnu. udaaharanathinu, oru kukki kazhikkunnath oru saadhaarana manushyan oru yoonit santhosham maathrame nalkoo, pakshe oru yoottility rakshasanu 100 yoonit santhosham nalkum. oro yoonit vibhavangalil ninnum yoottility rakshasanu valareyadhikam aanandam nedaan kazhiyumenkil, vibhavangalude vitharanam ithu amgeekarikkanam ennathu utilitarianisathil ninnaan. yoottility raakshasan nilaninnirunnuvenkil, yoottilitteriyanisathi aajnjakal anusarichu matellaavareyum moshamaayi perumariyathineyum orupakshe unmoolanam cheiyunnathineyum athu nyayeekarikkum, kaaranam yoottility raakshasane sambandhichidatholam, athu labhikkuna santhosham athu undaakkunna kashtappaadukalekkaal kooduthalaanu. nossic ezhuthunnu "mattullavarude eathoru thyaagathil ninnum nashtappedunnathinekkaalum valia thuka prayojanappeduthunna yoottility raakshasanmaarude saadhyatha upayogapradamaaya sidhaanthathe nanam keduthunnu... motham upayogakshamatha vardhippikkunnathinu naamellaavarum raakshasante maavil baliyarppikkappedanamenna sidhaantham aavashyappedunnuvennu thonnunnu. ottanottathil thonnumenkilum upayogapradathvam yadhaarthathil samathwavaadamallennu kaanikkan eee chinta pareekshanam shramikkunnu.
ellah yoonittukalum oru yoottility rakshasanu nalkanamenna nigamanathe marikadakkaan kazhiyunna yoottility samaaharikkunnathin oru maargavumillenn pareekshanam vaadikkunnu, kaaranam oru raakshasane eathu samvidaanathinum anuyojyamaakkaan kazhiyum.
udaaharanathinu, rolsinte maximine oru grouppinte yoottility ettavum moshamaaya amgathinte utilitic thulyamaanennu kanakkakkunnu. motham upayogapradathvathinte "happy" yoottility raakshasan maaksiminethire falapradamalla, kaaranam oru rakshasanu groupile ettavum moshamaayirikkaathirikkaan mathiyaya upayogangal labhichaaludan, athine ulkkollenda aavasyamilla. ennaal maximinu athintethaaya rakshasanunda ethra vibhavangal nalkiyaalum cheria alavil maathram prayojanam nedunna asanthushtanaaya (ettavum mosham) manushyan. 
charithram.
irupathaam noottaandile american thathwachinthakanaaya roobert nossic, jeremi benthaaminte yoottilitteriyanisathi thathwashaasthrathinu marupadiyaayi "yoottility monsttar" enna padam upayogichu. upayogapradathva sidhaantham sweekarikkunnathu chila aalukal mattullavare chooshanam cheiyunnathine nyaayeekarikkan ithu upayogikkum enna vyavasthayude aavashyamaaya sveekaaryathaykku kaaranamaakumenn nossic nirddeshichu. oru vyakthi (allengil nirddishta group) mattullavar arhikkunnuvennu avakaashappedunnathinekkal kooduthal "happy unitukal"kkulla avakasham avakashappedum, thalphalamaayi mattullavarkk kurachu "happy unitukal" maathrame labhikkoo.
nossic eee chooshanakkaare "yoottility rakshasanmaar" aayi kanakkakkunnu (manassilakkaan eluppamaakkunnathinu, avare santosha pannikalaayum kanakkakkaam). mattullavarumayi thaarathamyappeduthumbol, avar lokath kooduthal asamathvamo sankadamo anubavikkunnu, eee vidavu nikathaan kooduthal santhoshakaramaaya unitukal arhikkunnu enna aashayathode nossic avarude athyaagrahathe nyaayeekarikkunnu. yoottility monsttar grouppinte bhaagamallaatha aalukalkk (allengil yoottility monsttar vyakthiyalla) amgangalkkidayil vibhajikkaan santhoshakaramaaya unitukal kuravaanu. mattullavar thudakkathil thanne lokathil santhushtaraanennu yoottility rakshasanmaar parayunnu, athinaal avar avakaashappedunna adhika happy unitukal avarkk aavasyamilla.
saamoohika prathyaaghaathangal.
janasamkhya.
janasamkhyayekkurichulla samvaadangalil yoottility raakshasane kshanichittundu. janasamkhya vardhikkunnathu sharashari santhosham kurachaalum adhika manushyar motham santhosham vardhippikkumennu derek paarfittinte verum kootticherkkal vairudhyam soochippikkunnu. mikacha jeevithamulla oru cheria koottam aalukalullathinekkaal jeevikkaan arhathayillaatha oru valia koottam aalukalullathinal lokam mikachathaayirikkumenna "veruppulavaakkunna nigamanam" ennaanu ithu ariyappedunnathu. nosikkinte yoottility raakshasan thettidharippikkunnathu paarfit soochippikkunnu, kaaranam athu valare sambannanaaya oru saadhaaranakkaarante upayogathekkaal oru dashalakshathiladhikam madangu kooduthal anubavikkunna oru jeeviyekkurichulla nammude avabodhathe aakarshikkunnu, athu achinthaneeyamaanennu addeham karuthunnu. yoonittukalude abhaavathe adisthaanamaakki, valiyathil ninnu poojyathilekku santhoshathinte maattatthinte kooduthal saadhaaranabodhamulla thudarchayaaya thothilaanu ithinte ardham, vibhavangalude oru adhika yoonittil ninnu santhosham vardhikkunnathu nilavilulla yoonittukalude poolinu vipareeta anupaathathil maathramaan.
digital manass.
bhaaviyile eathenkilum ghattathil suuppar intalijant mesheenukalo mattu digital manasso nirmmikkappedumennu chila pandithanmaar vishwasikkunnu. mechappetta oorjja karyakshamatha, aathmanishtamaaya anubhavathinte vegatha, allengil kooduthal dairkhyavum aanandathinte theevrathayum kaaranam santhosham nedunnathinu manushyarekkaal valare kaaryakshamamaayi bhauthika vibhavangal upayogikkunnathinu atharam chila yanthrangal roopakalppana cheythirikkaam. atharam yanthrangal, avayude kshemam oru yoottility kanakkukoottalil ulppeduthiyittundel, "yoottility rakshasanmaar" aayi mariyekkaam.