
pretel

pree-lonching oonlainil aarambhikkunnathin munbu puthiya uthppannangal, sevanangal, brandukal enniva vipaniyilethikkunnathi iii-komezhsinteyum oonlain retailinteyum oru upa vibhagamaanu pree-teyil (pree-teyil, pree-retail, pree-lonch allengil pree-komezhs ennum ariyappedunnu), samaarambhikkunnathin munbu sainappukalude oru palisha waiting listt srishtikkunnathu muthal release, realisation allengil vaanijya labhyathaykk munbu parimithamaaya alavil reservation allengil pree-oordarukal shekharikkuka vare. nikshepakaril ninno upabhokthaakkalil ninno vaangunna prarambha paridhi athumbol maathrame puthiya uthppanna ashayangal/prototypeukal vanthothil ulppaadippikkaan pretail anuvadikkoo.  pree-seyil komezhs, pree-oordar retailermaar, pree-lonch maarkkatting sevanangal, incubation maarkkatplesukal, crowd funting communitykal, demand cheyin maanejment sisttangal enniva pretail ulppedunnu.
pretail maarkkatting karyakshamatha, marjin karyakshamatha (physical retailermaar allengil vitharanakkaar polulla idanilakkaare vettikkuraykkuka), uthppanna karyakshamatha (saadhyathayulla upabhokthaakkalil ninnu nerittulla prathikaranam labhikkunnath puthuma valarthukayum oohakkachavadam illaathaakkukayum cheiyunnu) ennivayil kalaashikkunnu. 
2012 leeii forbes lekhanathil aadyamaayi avatharippichathupole puthiya komezhs pipeline prarambha ghattathil upabhokthru aavasyam pareekshikkaanum prolsaahippikkaanum dhanasambaadanam nadatthaanum chillara vyapaarikal innu kooduthal munkaiyedukkunnu. chila udaaharanagal ivayaanu teslayude model 3 pree-oordar allengil vii. aarr gaming hedset okkulas riftt kikkstaarttar vazhi dhanasahayam nalkunnu. predeyilil earppedunna upabhokthaakkale aadyakaala dathedukkunnayaal, phaan, pinthunakkaaran, pinthunakkaaran allengil presumer (pree-lonch upabhokthaav) ennu vilikkunnu.
valarcha.
electronics, sinimakal, samgeetham, viidiyoo geyimukal, pusthakangal, fashion, software aaplikkeshanukal, connectucheytha upakaranangal, kaarukal, kalippaattangal, soundaryavardhaka vasthukkal, kala, evantukal muthalaayava upabhokthru retailil vardhichukondirikkanu. puthiya uthppanna vikasanam vardhippikkunnathinum uthppanna releasukal mikacha reethiyil samghadippikkunnathinum vipani apakadasaadhyatha kuraykkunnathinum aadyakaala aaradhaka sveekaaryatha vardhippikkunnathinum kambanikal eee pravanathaye nayikkunnu. aamason, apple thudangiya vankida kambanikal aavasyam alakkunnathinum vitharana shringhala vipani chalanathmakatha niyanthrikkunnathinum fandom prathekshakal dhanasambaadanam cheiyunnathinum puthiya uthppannangal munkootty thayyarakkunnu.
uthppaadanathinu dhanasahayam nalkunnathinum uthppanna-vipani phitt parisodhikkunnathinum vipani aavasyam, vilanirnayam enniva parisodhikkunnathinum demand fandom communityum kettippadukkunnathinna pree-oordarukal edukkunnathinum samrambhakarum cherukida kambanikalum uthppanna saakshaathkaarathinu munbu kikkstaarttar, indigogo thudangiya crowd funting plaattphomukal sweekarikkunnu. upabhokthru perumatta pravanathakalekkurichulla vyavasaya vidagtharude abhipraayathil uthppannangalumaayum sevanangalumaayum upabhokthru pankaalittham samaarambhathin munbuthanne mukhyadhaarayaayi maarukayaan.
mattu vaanijya roopangalumaayulla vyathyaasangal.
pretail uthppanna naveekaranam (ashayavum ashayavum), supply cheyin maanejment muthal maarkkatting, vilppana vare vaividhyamaarnna bisinesses mekhalakalumaayi bandhappettirikkunnu. upabhokthru avabodham valarthukayum uthppanna vikasanam aarambhikkunnathin mathiyaya dhanasahayam nedukayum cheyyuka ennathaanu preedeyilinte lakshyam. pretail bhaviye adisthaanamaakkiyullathaanu, saadhaaranayaayi crowd funting plaattphomukal, niyantritha maadyama chaanalukal, bahujana maadyamangal, soshyal netvarkkukal enniva upayogichu ithu nadappilaakkunnu. 
oru malsara nettamaayi munkootty nischayikkuka.
upabhokthru mungananakalude parinamam.
vaangal prakriyayumaayi bandhapetta anubhavathe kooduthal vilamathikkanulla upabhokthaakkalude pravanatha pareekshanathmakamaaya vaangalin kaaranamaakunnu-avismaraneeyamaaya vaangal anubhavam srishtikkunnu. pretail upabhokthaakkalkk pradhaanappettathaayi thonnunna oru swathuabodham nalkunnu. crowd funting plaattphomukal upabhokthaakkalkk avar prathyeka uthppannathilo sevanathilo thaalpparyamulla aalukal ulppedunna oru kammyoonittiyude bhaagamaanenn thonnunnu. athinaal upabhokthakkal uthppannathe "aadyathethu", "ettavum puthiyath", "njaan samaarambhikkaan sahaayichath" enningane kanakkakkunnu. innathe kaalath uyarnna upabhokthru thaalpparyamulla puthiya uthppannangalude aavasyam thripthippeduthunnathil pretail janapreeti nedunnu. 
vipani moolyanirnnaya upakaranam.
pretail puthumayullavare avarude uthppanna-vipani phitt minimum labhakaramaaya uthppannam (emvp) thulyamaayi pareekshikkaan anuvadikkunnu. oru uthppannam samaarambhikkunnathumaayi bandhapetta apakadasadhyathakal kaaranam dhanasahayavum uthppaadanavum kurayunnu. ithinupurame, kooduthal aalukalkk nikshepakaraayo vilppanakkaaraayo padhathiyil pankedukkaam. project samrambhakarude aavasyam parishodhikkunnathiloode oru uthppannam samarambhikkunnathum oru kambani aarambhikkunnathumayi bandhapetta apakadasadhyathakal kuraykkaan kazhiyum. pretail model upayogikkunnathiloode kambanikalkku yadhaarthathil oru uthppannam ulppaadippikkaan thudangunnathinu munbu vitharanavum aavasyavum poruthappedutthaan kazhiyum. vardhichuvarunna upabhokthaakkaleyum samrambhakareyum bandhippikkunnathin sahayikkunna chattakkoodaanith. ennirunnaalum, samaarambhikkunnathin pretail model upayogikkunnathu uthppannathinteyo enterprisasinteyo vijayam urappunalkunnilla, ellah predailerukalum iii-tailerukalaayi marunnilla. chila sevanangalum uthppannangalum orikkalum pravarthanakshamamaakunnilla, mattullavaykku vipani aavashyathinte sakthamaaya soochanakal labikkukayum valia alavil pree-oordarukal labikkukayum uthppaadanam aarambhikkunnathin aavashyamaaya mooladhanam uyarthukayum cheiyunnu. atharam sevanangalo uthppannangalo iii-tailermarakan vijayikkunnu.
vitharana shringalayum dhanakaryavum.
uthppanna vikasana chelavu kuraykkunnu, kooduthal kooduthal aalukalkk svanthamaayi bisinesses aarambhikkaanum charakkukal srishtikkaanum vishalamaaya prekshakarkku sevanangal nalkaanum kazhiyum. vanthothilulla uthppaadanam aarambhikkunnathin munbu aavasyam alakkaan kazhiyunnathiloode kambanikale aavashyamaaya dhanasahayam pravachikkanum saadhanasaamagrikal sambandhicha nayam kooduthal krithyamaayi vikasippikkaanum anuvadikkunnu.
vijayakaramaya udaaharanagal.
opaal naggett aise maker.
indigogoyil ninnu 27 laksham dollariladhikam samaaharicha oru prathyeka aise nirmmaathaavaan opaal naggett aise maker. 
eee aise nirmmaathaav oru prathyeka reethiyil vellam maravippikkunnu. vellam nerittu maravippikkunnathinuparam, aise nirmmaathaav silindaril ninnu kattakal polikkukayum aaa prakriyayiloode chavaykkaavunna dhaaraalam aise naggettukal srishtikkukayum cheiyunnu. itharathilulla aise nirmmaanam palappozhum uyarnna nilavaaramulla kokteyil baarukalilo phaast phudu shringalakalilo upayogikkunnu. ennirunnaalum, avide upayogikkunna yanthrangal saadhaaranayaayi valuthum chelaveriyathumaanu. athukondaanu eee padhathi ithrayum valia thuka shekharichathu. 
okkulas vertual reality hedset.
oru side projectaayi pammer lucky thudakkathil aarambhicha oru vertual reality settaanu okkulas hedset. 2014ll 2 bilyan dollarinu facebook kambaniye etteduthu. padhathi prototype ghattathilaayirikkumbol thanne kikkstaarttarinekkur prachaaranatthinu motham 24 laksham dollar samaharikkaan kazhinjappol rund varsham munbu kaanikkapetta itharathilulla saankethikavidyayodulla pothuthaalpparyamaayirunnu eee ettedukkalinte oru kaaranam.
gloforge lazer marker, engravour, cutter enniva.
gloforge lazer marker, engravour, lazer cutter ennivaykku vijaykaravum savisheshavumaaya pretail kathayundu. mattu pala padhathikalil ninnum vyathyasthamayi, kikkstaarttar allengil indigogo polulla valia plaattfomukalillaathe ithu ganyamaaya mooladhanam aakarshichu. 14 peradangunna oru samghathodoppam kambani oru anjjaatha staarttappil ninnu oru janapriya samrambhathilekku pooyi, athu svayam nadathunna prachaaranatthinide 28 dasalaksham dollar samaaharichu.
newyorkkil nadanna waled maker fair evantil gloforginu moonnu make edittezhs choys avaardukal labhichittund.

