
david aakar

david elen acker (janm 11 farwari, 1938-) ack americi sangathanaatmak siddhantkar, salaahkaar aur california vishvavidyalaya, berkley key haas school off business mein emeritus professor hain, joe brand ranneeti parr dhyaan kendrit karane key saath vipanan mein visheshagya hain. vaha saine francisco sthit vikas paramarsh company paigambar key upaadhyaksh key roop mein kaary kartaa haye.
jeevani.
acker ney prabandhan mein apana aiss. bee. prabandhan key aim. aaee. tii. slone school seey praapt kiya aur phir stanford vishvavidyalaya mein saankhyiki mein ma aur vyavasaay prashaasan mein phd praapt kii.
vaha ee haye.tii. haas school off business mein vipanan ranneeti key maanad professor aur vartamaan mein ack vaishvik brand aur vipanan paramarsh firm, paigambar key upaadhyaksh aur ack japani vigyaapan agency, dentsu key salaahkaar hain.
unhein vipanan vigyaan mein yogdan key liye teen carrier puraskaron seey sammaanit kiya gayaa haih paul dee. puraskar, vijay mahajan puraskar aur buck weaver puraskar. acker koo 2015 mein newyork american marketing association key holl off fame mein shamil kiya gayaa thaa.
acker ney "california prabandhan sameeksha" aur "journal off marketing" (dou baar) mein "sarvshreshth lekh" key liye puraskar jeetaa haye. unaki pustak, "brand praasangiktaah pratiyogiyon koo aprasangik banaana", koo 2011 mein "vigyaapan kii umr" dwara "duss vipanan pustakon mein seey ack key roop mein naamit kiya gayaa thaa jinhen aapako padhana chaahiye thaa" aur ranneeti aur vyavasaay dwara varsh kii sheersh 3 vipanan pustakon mein seey ack kaa naam diyaa gayaa thaa. acker kaa "american marketing association key marketing news" mein ack niyamit collum bhee haye jise "acker onn branding" kahaa jaataa haye.
acker una gyaarah logon mein seey ack they jinhen 2007 kii pustak "marketing key saath baatchit" mein shamil kiya gayaa thaa.
kaam karate hain.
acker model.
acker acker model kaa nirmaata haye, ack vipanan model joe brand equity koo brand jagrukta, brand wafadari aur brand sanghon key sanyojan key roop mein dekhta haye. model ack brand pehchaan vikasit karane kii aavashyakta koo rekhaankit kartaa haye, joe brand sanghon kaa ack anootha samooh haye joe brand kaa pratinidhitva kartaa haye aur grahakon koo ack mahatvakankshi brand chhavi pradaan kartaa haye.
acker mukhya roop seey brand pehchaan koo 8-12 tatvon seey milkar dekhta haye joe chaar drishtikonon key tahat aatey hainh
acker ney pahali baar apani pustak "building strang brand" (1996) mein model pesh kiya.
prakaashan.
acker vipanan aur branding parr 100 seey adhik lekhon aur 14 pustakon key lekhak hain.

