
cross-media marketing

cross-media marketing cross-promotion kaa ack roop haye jisamen prachaar companiyan paaramparik vigyaapan takneekon koo paar karane key liye pratibaddh hain aur apane dwara pradaan kiye jaane vaale utpaadon key liye atirikt appeal shamil karane kaa nirnay letee hain. samagri koo kissy bhee maas media jaise ee-mell, patra, web pays, soshal media yaa anya bharti sroton dwara sanchaarit kiya jaa sakata haye. yeh vidhi prakashakon key liye behad safal hoe sakati haye kyonki vipanan ack hii vigyapandata seey vigyaapan key laabh koo badhaata haye. isake alawa, yeh ranneeti vigyapandata aur prakaashak key beach ack achchha sampark paida karati haye, jisase laabh bhee badhata haye.
cross media ranneeti koo ack vishisht pariyojana mein prabhaavi dhang seey ekikrit karane key liye pahale kadmon mein seey ack graahak kii prathmiktaon kaa mulyankan aur jaanch karna haih
itihas.
beatles 'aeye haard days night' koo usee naam key number ack ekal aur number ack soundtrack album key release dwara ghoshit kiya gayaa thaa. cross media marketing bhee 1977 mein film "satterday night fever" aur isake sambandhit soundtrack kii release key saath hui. bee geez dwara ekal "aapka pyaar kitna gahara haye" mool roop seey ack asambandhit album key liye yavon eleman dwara record kiya jaanaa thaa, lekin aar. aiss. oh. record dwara nirnay liya gayaa thaa kii bee geez ise record karein aur film koo badhaava dene key prayaas mein jaari kiya jaae. film kii release ney naa kewal release kiye gaye ekal koo balki poore soundtrack koo badhaava diyaa.
haal key udaharanon mein sangeet kalakar key sangeet karyakramon koo badhaava dene vaali companiyan shamil hain, jisake baad company key liye ack vigyaapan mein kalakar key geeton mein seey ack kaa upayog kiya jaataa haye.
"cross-media marketing kii "aagyaaen".
cross-media vipanan karyakramon kaa vigyaapan karna mushkil haye. france mein badey bhaai key dusare season mein shamil damien marchi ney cross-media vipanan safalata key liye aathh aagyaaen banaaih
vaastavik samay vyaktigatkaran aur parivartaniya detta mudran.
vaastavik samay vyaktigatkaran (aar. tii. pee.) cross media vipanan koo dekhane kaa ack abhinav tarika haye. aar. tii. pee. mein yeh dekhane kii kshamata haye kii pratyek webpage parr kaun jaataa haye. isake alawa, yadi companiyon mein kissy sambhaavit graahak dwara dekhi gaee website koo dekhane kii kshamata haye, tou company jaldi seey vyaktigat curr sakati haye kii graahak kyaa dekh rhaa haye aur ack nishchit utpaad key liye appeal curr sakati haye. vaastavik samay mein vyaktigat khoj key baad, pratyek sambhaavit graahak key liye ack vyaavsaayik yojana banaai jaati haye. jaba koee sambhaavit kharidar kissy company key vigyaapan koo dekh rhaa hotaa haye, tou aamtaur parr ack popup vigyaapan dikhaai detaa haye. pratyek utpaad jise ack graahak sweekaar kartaa haye, paanch seey saat judey vigyaapan prishth popup hotey hain. aar. tii. pee. inn sweekriti daron koo pakadata haye, vigyaapan company kaa pataa lagaata haye, aur vyaapaar yojana mein agale charan key liye aavashyak jaankaari pradaan kartaa haye.
parivartaniya detta printing (vee. dee. pee.) lagaatar vipanan company aur unake grahakon key beach sanchaar koo aadhunik aur badhaati haye. isake alawa, yadi koee abhiyaan vyaktigat haye aur ack vishisht darshakon key liye nirdeshit haye, tou adhik graahak aam taur parr utpaad kharidenge. isaliye, vee. dee. pee. sambhaavit grahakon kaa ack chakr banaata haye jisase laabhpradata, brand jagrukta aur neeche kii or bikri mein vriddhi hoti haye. vipanan prakriyaon koo badhaane key liye inn sabhi tatvon kii aavashyakta haye.
anukoolit prastaav.
daak key liye, companiyan apane graahak vishleshan seey ekatra kii gaee jaankaari kaa upayog vyaktiyon koo vyaktigat patra yaa agami prastaav pradaan karane key liye karati hain. internet parr, anukoolan upayogkartaon koo vishesh sandesh taka pahunch kii anumati detaa haye. isake alawa, vee. dee. pee. grahakon key pratyek vishisht samooh seey baat karke aur unhein usee tarah seey vyavhaar karane key bajaay vyaktigat dhyaan dekar vipanan prakriya mein sahaayata kartaa haye. yeh upabhokta aur company kii prakriya amazon jaise badey online khudra vikretaon mein bahut aam haye.comm. lakshit darshakon key liye jitna adhik vyaktigat prastaav hoga, way sakaratmak pratikriya dene key liye utane hii adhik pravan honge.
prastaav koo vyaktigat banaane key liye jinn aankadon kii jaanch kii jaa sakati haye, unamen seey kuchh mein shamil hainh
samasyaaen.
cross-media marketing key saath pramukh samasyaon mein seey ack rachanaatmak vikas star haye. jaba ack samooh television parr kaam curr rhaa hotaa haye, doosara dall print rachnaatmaktaa koo design karane mein shamil hotaa haye, doosara samooh radio vigyaapan vikasit curr rhaa hotaa haye, aur doosara samooh internet karyakram koo ack saath rakh rhaa hotaa haye, tou ack samooh koo saamoohik roop seey apani rachnaatmaktaa kaa upayog karane aur kaam key anya kshetron key saath samvaad karane key liye praapt karna bahut mushkil hotaa haye. halanki sandesh tatva rachana karna bahut kathin naheen haye, ack aisaa abhiyaan banaana joe poori tarah seey parasparik roop seey nirbhar haye, pariyojana kii pratyek shakha key saath apane kaary koo puuraa karna, taba kaafee asambhav haye jaba rachanaatmak dall vibhajit hoe jaate hain. isaliye, kissy prakaar kaa samanjasya praapt karane key liye, teams koo pratyek shakha key saath samvaad aur nigamit honah chaahiye.