
unnat television

unnat television digital praudyogiki dwara saksham suvidhaon kii ack shrinkhala haye joe analogue television koo mahatvapurna roop seey badal detee haye kyonki yeh 20veen shatabdi key dauran jaanaa jaane lagaa haye. unnat television" shabd kaa upayog pahali baar 1990 key dashak kii shuruat mein aim. aaee. tii. media prayogshala mein yeh samajhaane key liye kiya gayaa thaa kii uchch-paribhasha television madhyam mein purvanumeya vriddhi mein kewal ack praarambhik kadam kyon thaa. 1996 mein, david vees ney apani pustak mein "unnat television" koo paribhaashit kiya, unnat television praudyogiki key muddon mein "takneekon key ack samooh kaa varnan karane key liye, joe badey paimaane parr digital signal prasanskaran aur sancharan parr adharit haye, joe maujooda analogue pranaliyon kii tulanaa mein chainalon key madhyam seey kaheen adhik karyakram samagri koo leey jaane kii anumati detaa haye."aaj, unnat television koo chaar visheshtaon dwara chihnit kiya jaa sakata haih samay parivartan, sambodhit karane kii kshamata, antahkriyaasheeltaa aur antar-sanchaalan.
apane unnat tv vigyaapan purvanuman mein, bryan vicer (poorv mein antar-saarvajanik samooh key magna key liye pramaanit vittiya vishleshak) kaa maanana haye kii unnat tv vigyaapan mein shamil hainh "maang parr video (vod), jaankaari key liye anurodh (rfis), lambe roop key shokes, dvdr vigyaapan, samvaadaatmak karyakram guide vigyaapan, sambodhit vigyaapan, rachanaatmak sanskaran aur unnat taskari pranali."digital protsaahan anurodhon aur pratyaksh pratikriya lenden koo shamil karane key liye unnat tv vigyaapan kaa bhee vistaar kiya jaa sakata haye.
jawabdehi key liye vigyapandata kii maangon key liye vigyaapan prabhavsheelta key nae maapon kii aavashyakta hogi joe media laagat aur dakshata nirdhaarit karane key liye abb prachalit "exposure" maapon seey alag hain. moolya nirdhaaran aur dakshata vishleshan donon mein exposure maap kii abhee bhee mahatvapurna bhoomika hogi; lekin exposure maap kaa pahala star hogaah maang utpann karane kaa praarambhik avsar paida karna. exposure kii avadharana koo abb samay-parivartit aur cross platform exposure koo shamil karane key liye vaastavik samay seey vistaarit karna hoga. media moolya nirdhaaran aur dakshata key liye maap kaa doosara star atirikt jaankaari key vitaran key liye hoga. kuchh mayanon mein, yeh internet click thru model key samanantar haye. yahaan humm darshakon key anurodhon key aadhar parr atirikt vaanijyik samagri key vitaran key liye media koo maapate hain aur kshatipurti karate hain. maapan kaa teesara star laine-daine haye. iss star parr, humm pratikriya koo maapate hain aur vaanchhit pratikriya utpann karane mein sahaayata key liye media koo kshatipurti karate hainh
1. media yaa vyaktigat vitaran dwara adhik jaankaari key liye chayan karein
2. prachaar prastaav kaa vimochan
3. ack nirdisht kaarravaai karna
vipanak kii jawabdehi kii aavashyakta koo puuraa karane key liye, media maap kii agali peedhi vigyaapan, pratyaksh pratikriya aur internet media dwara upayog kiye jaa rahey vibhinn maapon kaa ack bahu-stariya sankar hoga.
choonki unnat television dene kii takneek duss varshon seey adhik samay seey maujood haye, vartamaan prasaran vyavasaay model unnat television kii vyaapak shuruat koo baadhit curr rhaa hoga. bikri paksh key power playersah samagri developers, cable aur prasaran network, aur cable, upgrah aur dursanchar vitaran companiyon ney navachar koo baadhit kiya haye kyonki way samay parivartan, pataa lagaane yogya/lakshyikaran aur samvaadaatmak anuprayogon seey nae rajaswa koo vibhajit karane key tareeke parr sangharsh curr rahey hain. khareed paksh key power playersah media agent joe apane vipanak grahakon kii ruchiyon aur anubhavon koo ikattha curr sakate hain, unaki "prateeksha karein aur dekhein" mansikta taba taka hoti haye jaba taka kii prabhavsheelta key adhik nirnaayak pramaan prastut naheen kiye jaa sakate. praayojak aur unaki agencies unnat television key saath prayog karane mein agrim nivesh karke aur nae karyakramon key saath gatirodh koo toda sakati hain joe darshakon koo moolya pradaan karate hain jinhen vipanak prerit aur sakriya karna chaahte hain.
"mandee key kaaran vigyaapan bajat mein kamee aaney key saath, cable companiyan internet vigyaapan kii nakal karane key apane prayason koo doguna curr rahee hain, aanshik roop seey upbhoktaon key chuninda samoohon parr vigyapanon koo lakshit karane kaa ack tarika pesh curr rahee hain. lekin udyog iss tarah key vigyaapan dene key liye sarvottam drishtikon parr vibhajit haye."" udyog ney abb taka saarthak paimaane parr unnat tv khareedane key kushal tareeke sthaapit karane key liye sangharsh kiya haye. unnat tv cable aur upgrah udyog key vigyaapan buniyaadi dhaanche kii khandit prakriti seey chunauti haye. bryan vicer key anusaar, yeh behtar buniyaadi dhaanche aur samagri key binaa seemit media nivesh kii ack samasya paida kartaa haye, lekin adhik media nivesh key binaa seemit buniyaadi dhaanche aur samagri kaa nirmaan kartaa haye. udyog key pratibhagiyon koo ummeed haye kii dongi udyam, udyog key sabse badey cable operators dwara vitt poshit aur sangathit ack sangh, inventory/buniyaadi dhaanche koo ekatrit karane key liye, iss kshetra koo utprerit curr sakata haye. buniyaadi dhaanche kii hajaaron alag-alag ikaaiyon mein takniki, bikri aur parichaalan karmchaariyon key samanvaya mein dongi koo saarthak chunautiyon kaa saamana karna padata haye. chhah sabse badey cable operators (comcast, time warner, cox, cablevision, charter aur lighthouse) seey saikadon karod dollar key saath sashastr, dongi shuru honey kii prakriya mein haye.
apane pahale vigyaapan-lakshit utpaad kaa ack chhota sanskaran, jise samudayik sambodhit sandesh kahaa jaataa haye. yeh praudyogiki vigyapandataon koo una vishesh kshetron key bheetar cable gharon kaa chayan karane kii anumati degi jinamen aaya jaise jansankhyikiya kaarak samaan hain.

