
neela mahasagar ranneeti

blue ocean strategy 2004 mein doubleu dwara likhit ack pustak haye. chaan kima aur renee moborgene, insid key professor, aur pustak parr vistrit vipanan siddhant kaa naam.
way daavaa karate hain kii yeye ranneetik kadam naee maang koo ujagar karate hue aur pratispardha koo aprasangik banaate hue company, isake kharidaaron aur isake karmchaariyon key liye moolya mein ack chhalang banaate hain. yeh pustak vishleshanatmak dhaanche aur upkaranon koo prastut karati haye joe ack sangathan kii "neele mahasagaron" koo vyavasthit roop seey banaane aur pakadane kii kshamata koo badhaava dete hain-nae bajar kshetron kii khoj naheen kii gaee haye. pustak kaa ack vistaarit sanskaran 2015 mein prakaashit huaa thaa, jabaki "blue ocean shift" aur "vyavadhaan seey parey" naamak dou seekwal kramshah 2017 aur 2023 mein prakaashit hue they.
pustak kaa leout aur avadhaaranaaen.
pustak koo teen bhaagon mein vibhajit kiya gayaa haih
prastaav.
pustak mein lekhak apane pathakon kaa dhyaan udyogon mein safalata kii kahaaniyon key sahsambandh aur gair-paaramparik safalata banaane key liye ack thhos aadhar pradaan karane vaali ranneetiyon key nirmaan kii or aakarshit karate hain-ack ranneeti jise "neeli mahasagar ranneeti" kahaa jaataa haye. laal mahasagar ranneeti" key vipareet, sainya sangathan seey praapt pratispardha koo haraane key vyavasaay key liye paaramparik drishtikon, "neeli mahasagar ranneeti" upayogita, moolya aur laagat sthitiyon key saath navachar koo sanrekhit karane kii koshish karati haye. yeh pustak utpaad/seva antar aur cumm laagat key beach paaramparik pasand kii ghatnaaon kaa majaak udaati haye, lekin yeh sujhaav detee haye kii antar aur cumm laagat donon ack saath praapt kiye jaa sakate hain.
lekhak pathakon seey poochate hain kii "laabhdaayak vikas key vishleshan kii sabse achchi ikai kyaa haye? company? udyog?"-ack maulik prashn jisake binaa laabhdaayak vikas key liye koee ranneeti saarthak naheen haye. lekhak mool aur vyaavhaarik vichaaron key saath nyaaysangat thaharaate hain kii naa tou company aur naa hii udyog laabhdaayak vikas key vishleshan kii sabse achchi ikai haye; balki yeh ranneetik kadam haye joe "neela mahasagar" banaata haye aur nirantar uchch pradarshan kartaa haye. iss pustak mein ghadiyon, sharaab, cement, computer, automobile, kapada, coffey nirmaataon, airlines, khudra vikretaon aur yahaan taka kii circus jaise vividh kshetron mein companiyon key anubhav kii jaanch kii gaee haye, taaki iss maulik prashn kaa uttar diyaa jaa sakey aur "moolya navachar" key baare mein tark koo ack neeli mahasagar ranneeti kii adharshila banaaya jaa sakey. moolya navachar aavashyak roop seey upayogita, moolya aur laagat sthitiyon key saath navachar kaa sanrekhan haye. yeh nirvivaad bajar kaa sthaan banaata haye aur pratispardha koo aprasangik banaata haye. pustak key vistaarit sanskaran mein nae adhyaay moolya, laabh aur logon key teen ranneeti prastaavon koo kaise vikasit aur sanrekhit kiya jaae, vyaapaar star aur corporate star donon parr neeli mahasagar ranneeti koo kaise banaae rakhaa jaae aur navinikrit kiya jaae, aur aise laal mahasagar key jaal seey kaise bachaa jaae joe sangathanon koo maujooda bajar sthaan mein lunger daalate hain, bhale hii way nayaa bajar sthaan banaane kaa prayaas curr rahey houn. nimnalikhit khand mein pustak key peechhe kii avadharana parr vistaar seey charcha kii gaee haye.
avadharana.
laal aur neele mahasagaron kaa roopak bajar brahmand kaa varnan kartaa haye.
laal mahasagar aaj astitva mein sabhi udyogon kaa pratinidhitva karate hain-gyaat bajar sthaan. laal mahasagaron mein, udyog kii seemaon koo paribhaashit aur sweekaar kiya jaataa haye, aur khel key pratispardhi niyamon koo jaanaa jaataa haye. yahaan companiyan utpaad yaa seva kii maang mein adhik hissedari hassil karane key liye apane pratidvandiyon koo pachhaadane kii koshish karati hain. jaise-jaise bajar mein bheed badhati haye, munafe aur vikas kii sambhavanaen cumm hoe jaati hain. utpaad vastu yaa aalaa bunn jaate hain, aur galaa kaat curr pratispardha karane seey samudra khooni hoe jaataa haye; isaliye, "laal mahasagar" shabd.
isake vipareet, neele mahasagar una sabhi udyogon koo darshaate hain joe aaj astitva mein naheen hain-agyaat bajar sthaan, pratispardha seey bedagh. neele mahasagaron mein, maang koo laker ladaai key bajaay banaaya jaataa haye. vikas key liye paryaapt avsar hain joe laabhdaayak aur teji seey donon hain. neele mahasagaron mein, pratispardha aprasangik haye kyonki khel key niyam nirdhaarit honey kii prateeksha curr rahey hain. neela mahasagar bajar kii vyaapak, gahari kshamata kaa varnan karane key liye ack saadrishya haye jiska abhee taka pataa naheen chalaa haye.
neel mahasagar ranneeti kii adharshila "moolya navachar" haye, ack avadharana joe mool roop seey kima aind moborne key 1997 key lekh "moolya navachar-uchch vikas kaa ranneetik tark" mein ullikhit haye. moolya navachar ack saath antar aur cumm laagat kii khoj haye, jisase kharidar, company aur usake karmchaariyon donon key liye moolya paida hotaa haye, jisase nayaa aur nirvirodh bajar kaa sthaan khulata haye. moolya navachar kaa uddeshya, jaisa kii lekh mein vyakt kiya gayaa haye, pratispardha karna naheen haye, balki ranneeti key khel key kshetra koo badalkar pratispardha koo aprasangik banaana haye. ranneetik kadam koo bajar key liye moolya badhaana aur banaana chaahiye, saath hii saath una suvidhaon yaa sevaaon koo cumm karna yaa samaapt karna chaahiye joe vartamaan yaa bhavishya key bajar dwara cumm moolyavaan hain. chaar karyon key dhaanche kaa upayog moolya navachar banaane aur moolya-laagat vyaapaar-vinimay koo todane mein madad karane key liye kiya jaataa haye. moolya navachar michael porter key iss vichaar koo chunauti detaa haye kii safal vyavasaay yaa tou cumm laagat vaale pradaata hain yaa aalaa khilaadi hain. isake bajaay, neeli mahasagar ranneeti paaramparik bajar vibhajan aur moolya kii peshkash koo paar karane vaale moolya koo khojane kaa prastaav karati haye aur "cumm laagat. shikshak charles doubleu. ell. hill ney 1988 mein isi tarah kaa ack vichaar prastaavit kiya aur daavaa kiya kii kulee kaa model trutipurna thaa kyonki antar farmon key liye cumm laagat praapt karane kaa ack saadhan hoe sakata haye. unhone prastaav diyaa kii ack sthaayi pratispardhi laabh praapt karane key liye farmon key liye antar aur cumm laagat kaa sanyojan aavashyak hoe sakata haye.
kaee anya logon ney isi tarah kii ranneetiyon kaa prastaav rakhaa haye. udaaharan key liye, swedish shikshak jonas readerstray aur kejel nordstrome ney apani 1999 kii pustak "funky business" mein isi tarah key tark kaa paalan kiya haye. udaaharan key liye, neele mahasagar kii ranneeti mein "pratispardhi kaarak" "funky vyavasaay" mein "seemit aur anant aayamon" kii paribhasha key samaan hain. jaise kii neel mahasagar ranneeti kaa daavaa haye kii ack laal mahasagar ranneeti safalata kii guaranti naheen detee haye, "majedar vyavasaay" ney samajhaaya kii "pratispardhi ranneeti kaheen bhee jaane kaa maarg naheen haye. "majedar vyavasaay" kaa tark haye kii farmon koo "sansanikhej ranneetiyaan" banaane kii aavashyakta haye. neele mahasagar kii ranneeti kii tarah, ack sansanikhej ranneeti readerstray aur nordstrame key anusaar "ack alag khel khelane" key baare mein haye. readerstray aur nordstrame bhee daavaa karate hain kii companiyon kaa uddeshya asthaayi ekadhikar banaana haye. kima aur moborgene bataate hain kii companiyon kaa uddeshya neele mahasagaron kaa nirmaan karna haye, joe antatah laal hoe jaayenge. yeh vahee vichaar haye joe ack saadrishya key roop mein vyakt kiya gayaa haye. readerstray aur nordstrome ney 1999 mein yeh bhee daavaa kiya kii "1990 key dashak mein dheemi vriddhi mein adhik kshamata adhikansh vyavsaayon mein maanak haye. kima aur moborgene kaa daavaa haye kii neeli mahasagar ranneeti ack aisee duniya mein samajh mein aatee haye jahan aapoorti maang seey adhik haye.
neela mahasagar banaam laal sagar.
kima aur moborge kaa tark haye kii paaramparik pratispardha-adharit ranneetiyaan (laal mahasagar ranneetiyaan) aavashyak hain, lekin way uchch pradarshan koo banaae rakhane key liye paryaapt naheen hain. companiyon koo pratispardha seey parey jaane kii aavashyakta haye. nae laabh aur vikas key avsaron kaa laabh uthaane key liye unhein neele mahasagaron kaa nirmaan karane kii bhee aavashyakta haye. lekhakon kaa tark haye kii pratispardha adharit ranneetiyaan maanati hain kii ack udyog kii sanrachanaatmak sthitiyaan dee jaati hain aur farmon koo unake bheetar pratispardha karane key liye majboor kiya jaataa haye, ack dhaarana jise shikshaavid sanrachanaavaadi drishtikon, yaa paryavaraniya nirdharanvad kahate hain. bajar mein khud koo banaae rakhane key liye, laal mahasagar ranneeti key abhyasakon ney pratispardha parr laabh banaane parr dhyaan kendrit kiya, aamtaur parr yeh aaklan karke kii pratiyogi kyaa karate hain aur ise behtar karane kaa prayaas karate hain. yahaan, bajar kaa ack badaa hissa hadapane koo ack shoonya-raashi key khel key roop mein dekhaa jaataa haye jisamen ack company kaa laabh doosari company key nuksan parr praapt kiya jaataa haye. isaliye, pratispardha, sameekaran kaa aapoorti paksh, ranneeti kaa paribhaashit charr bunn jaataa haye. yahaan, laagat aur moolya koo vyaapaar-vinimay key roop mein dekhaa jaataa haye aur ack firm ack vishisht laagat yaa vibhedan sthiti chunati haye. kyonki udyog kaa kull laabh star bhee sanrachanaatmak karakon dwara nirdhaarit kiya jaataa haye, firm mukhya roop seey dhana banaane key bajaay dhana koo hadapane aur punarvitarit karane kii koshish karati hain. way laal mahasagar koo vibhajit karane parr dhyaan kendrit karate hain, jahan vikas teji seey seemit hoe rhaa haye.
doosari or, neel mahasagar ranneeti iss drishtikon parr adharit haye kii bajar kii seemaaen aur udyog sanrachana naheen dee gaee haye aur udyog key khilaadiyon key karyon aur vishvaason dwara iska punarnirmaan kiya jaa sakata haye. ise hii lekhak "punarnirmaanvaadi drishtikon" kahate hain. yeh maanate hue kii sanrachana aur bajar kii seemaaen kewal prabandhakon key dimag mein maujood hain, iss drishtikon koo rakhane vaale vyavsaayiyon koo maujooda bajar sanrachanaon koo apani soch koo seemit naheen karane dete hain. unake liye, atirikt maang baahar haye, joe kaafee hudd taka aprayukt haye. samasya kaa mool yeh haye kii ise kaise banaaya jaae. isake liye, aapoorti seey maang kii or dhyaan kendrit karane kii aavashyakta haye, pratispardha parr dhyaan kendrit karane seey "moolya navachar" parr dhyaan kendrit karane kii aavashyakta haye-yaani, naee maang koo kholane key liye naveen moolya kaa nirmaan. yeh antar aur cumm laagat key saath-saath khoj key madhyam seey praapt kiya jaataa haye. jaise-jaise bajar kii sanrachana moolya/laagat key adaan-pradaan koo todkar badalati haye, vaise-vaise khel key niyam bhee hain. isaliye puraane khel mein pratispardha aprasangik hoe jaati haye. arthavyavastha kii maang paksh kaa vistaar karke, naee sampatti kaa nirmaan hotaa haye. isaliye aisee ranneeti farmon koo uchch bhugtan sambhaavanaon key saath badey paimaane parr gair-shoonya-raashi khel khelane kii anumati detee haye.
avadharana kaa itihas.
iss avadharana koo shuru mein 1990 key dashak mein vikasit kiya gayaa thaa jaba doubleu. chaan kima phillips key liye ack paramarsh pariyojana mein bhaag leey rahey they, jiska netritva prabandhan vidwan see.key. prahalaad. mack samooh (ack paramarsh company jise baad mein capgemini dwara kharida gayaa thaa) key salaahkaaron key saath kaam karate hue, unhone ranneeti upkaran vikasit kiye, jisase harvard vyavasaay sameeksha mein lekhon kii ack shrinkhala kaa prakaashan huaa, aur phir 2005 mein "blue ocean strategy" pustak kaa prakaashan huaa.
nintendo key vii video game kansol, jise pahali baar 2006 mein jaari kiya gayaa thaa, koo aksar neele mahasagar kii avadharana kaa ack udaaharan maanaa jaataa haye. soney aur microsoft key kansol key uchch pradarshan aur computational shakti key saath pratispardha karane kii koshish karane key bajaay, nintendo ney video game key asamanya gati niyantranon key upayog koo shamil karate hue, naveen gameplay parr dhyaan kendrit karane key liye vii key hardware koo design kiya. inn parivartanon ney system mein nae gameplay vichaaron koo laaya aur saath hii apane pratiyogiyon kii tulanaa mein kansol kii laagat koo cumm curr diyaa. isake parinamswarup, vii ney apane jivankal mein 10 karod seey adhik ikaaiyaan bechin, joe pratiyogiyon koo kaheen adhik bechati hain.
swaagat.
2005 mein "blue ocean strategy" prakaashit honey key baad seey iska 43 bhaashaon mein anuvaad kiya gayaa haye aur isaki 35 laakh seey adhik pratiyaan bick chuki hain. iss pustak koo wall street journal, businessweak aur amezan dwara bestseller naam diyaa gayaa thaa.comm. ise fast company patrika dwara "2005 kii sarvshreshth pustakon" mein seey ack key roop mein chunaa gayaa thaa, frankfurt pustak melle mein "2005 kii sarvshreshth vyaavsaayik pustak" puraskar jeetaa thaa, aur 800-see. ee. oh.-reed (2000-2010) dwara dashak kii sabse adhik bikane vaali pustak kaa darja hassil kiya thaa. ranneeti + vyavasaay patrika ney ise 2005 kii ranneeti pustak key roop mein chunaa.
2009 mein, "blue ocean strategy" koo chean key dainik aur chean anusandhaan sansthaan dwara janvaadi ganarajya chean (1949-2009) key itihas mein 40 sabse prabhaavshaali pustakon mein seey ack key roop mein chunaa gayaa thaa, saath hii saath addam smith kii "" rashtron kii sampatti "" koo "" arthshastra aur vitt "" kii shreni key tahat chunaa gayaa thaa. 2010 mein, polish samooh key think tank ney" "blue ocean strategy" "koo sheersh 20 pustakon mein seey ack key roop mein chunaa, jinhone polish netaaon koo aakar diyaa haye. "blue ocean strategy" ney dashak kii sarvshreshth vyaavsaayik pustak key liye chintakon kaa 50 2011 ranneeti puraskar jeetaa aur usee varsh, ise fast company leadership holl off fame mein pesh kiya gayaa. 2013 mein, iss pustak koo shiksha vikas (wired) parr anusandhaan key liye viyatnami sansthaan dwara prabandhan shreni mein achchi pustakon kaa puraskar milaa, jise commercent dwara roose mein pichhale dashak kii 15 sarvshreshth vyaavsaayik pustakon mein seey ack key roop mein chunaa gayaa thaa.roo patrika, aur diamond harvard business review dwara japan mein sheersh teen sarvshreshth prabandhan pustakon mein seey ack key roop mein chunaa gayaa.
wall street journal sheersh prabandhak key liye "blue ocean strategy" kii sifarish kartaa haye. forbes ise 2013 key duss vyaavsaayik rujhaanon mein seey ack bataate hain aur tark dete hain kii "neel mahasagar ranneetiyaan pahale seey kaheen adhik prabhaavshaali hain."businessweak kaa kahana haye kii" "blue ocean strategy" "seey aap sochenge kii companiyon koo shark-sankramit paani seey baahar rahane key liye itane anunaya kii aavashyakta kyon haye."vyaavsaayik ranneeti sameeksha mein kahaa gayaa haye kii pustak" ranneeti key baare mein aap joe kuchh bhee jaanate they usey chunauti detee haye ", aur vyavasaay key samay mein farmon seey" aage rahane key liye neeli samudri ranneeti apanaane "kaa ahwan kiya gayaa."market place patrika" "blue ocean strategy" "koo ack pustak key roop mein padhane kii salah detee haye."isake alawa, pustak koo vibhinn prakashanon seey kaee sakaratmak sameekshaaen millie hain jinamen shikago tribune, delly herauld, credit union journal, vancouver sunn, association meating, ranneeti aur netritva aur kaee anya key beach vyavasaay shamil hain.
aalochanaaen.
jabaki kima aur moborgene nirvivaad bajar sthaan khojane key liye drishtikon kaa prastaav karate hain, vartamaan mein una companiyon kii kuchh safalata kii kahaaniyan hain jinhone apane siddhanton koo sakriya roop seey lagu kiya haye. ack safalata kii kahani joe maujood haye vaha haye nintendo, jisane nintendo ds, vii aur nintendo switch key liye neeli mahasagar ranneeti lagu kii.
kewal ack mamle key adhyayan key saath, halanki, unake detta mein yeh chhed 1997 seey moolya navachar avadhaaranaon key prakaashan key bavjood banaa huaa haye. isaliye, ack mahatvapurna sawal yeh haye kii kyaa yeh pustak aur isake sambandhit vichaar "nirdeshaatmak" key bajaay "varnanatmak" hain."lekhak safal navacharon key kaee udaaharan prastut karate hain, aur phir apane neele mahasagar key drishtikon seey samajhaate hain-anivarya roop seey apane lens key madhyam seey safalata kii vyakhya karate hain.
lekhakon dwara apnai jaane vaali shodh prakriya kii kaee aadharon parr aalochana kii gaee haye. aalochanaon mein yeh daavaa shamil haye kii kissy bhee niyantran samooh kaa upayog naheen kiya gayaa thaa, yeh jaanane kaa koee tarika naheen haye kii neeli mahasagar ranneeti kaa upayog karane vaali kitni companiyan whiffle raheen aur iss prakaar siddhant galat haye, kii ack katauti prakriya kaa paalan naheen kiya gayaa thaa, aur pustak mein udaharanon koo "ack vijayi kahani bataane" key liye chunaa gayaa thaa. iss beach, anubhavjanya maanyataon aur neel mahasagar ranneeti key vaichaarik vistaar key kaee prayaas prakaashit kiye gaye hain.
neel mahasagar ranneeti iss vichaar parr adharit haye kii firm bajar kii seemaon koo punargathit curr sakati hain, aur phir bhee pratyek bajar kii seemaon koo nirdhaarit karane key liye spasht maapdandon kaa abhaav haye. udaaharan key liye, shodh seey pataa chalata haye kii bajar kii seemaaen chhidrapurna hain aur seema kaary key madhyam seey lagaatar banaai aur punarnirmit kii jaati hain. 
isake alawa, neeli mahasagar ranneeti koo safalata key liye vaastavik kaaran key roop mein pahachaana naheen jaa sakata haye. lekhakon ney aine. aaee. pee. dee. aayukt bratton dwara upayog kii jaane vaali ranneetiyon koo saarvajanik kshetra mein lagu kiye gaye neele mahasagar key ack pramukh udaaharan key roop mein uddhrit kiya haye. unhone iss safalata koo 1994 mein bratton key padbhar sambhaalane key baad newyork shahar mein aparaadh mein ack mahatvapurna girawat key roop mein paribhaashit kiya. kaee samajik vaigyaanik iss baat seey asahmat honge kii yeh bratton kii neetiyaan theen joe aparaadh mein kamee kaa kaaran baneenh balki, shahar kewal aparaadh mein kamee kii rashtravyapi pravritti kaa hissa thaa.
brand aur sanchaar koo halke mein liya jaataa haye aur safalata key liye ack kunji kaa pratinidhitva naheen karate hain. kima aur maubargane ack moolya navachar key vipanan koo ack diye gaye key roop mein lete hain, yeh maanate hue kii vipanan kii safalata nishchit roop seey ack mamle key roop mein aaegi.
yeh tark diyaa jaataa haye kii ack siddhant key bajaay, neel mahasagar ranneeti pahale seey maujood avadhaaranaon aur dhaanche key ack samooh koo atyadhik "chipchipa" vichaar key saath brand karane kaa ack behad safal prayaas haye. neela mahasagar/laal mahasagar saadrishya ack shaktishali aur yadgar roopak haye, joe isaki lokpriyata key liye jimmedaar haye. yeh roopak logon koo kaarravaai karane key liye prerit karane key liye paryaapt shaktishali hoe sakata haye. neeli mahasagar ranneeti key peechhe kii avadhaaranaaen (jaise pratispardhi kaarak, upabhokta chakr, gair-graahak, aadi).) halanki, nae naheen hain. inmein seey kaee upkaranon kaa upayog chhah sigma chikitsakon dwara bhee kiya jaataa haye aur anya prabandhan siddhantkaron dwara prastaavit kiya jaataa haye.
pustak kii kaee pramukh avadhaaranaon koo pahale gairi hammel aur see dwara "bhavishya key liye pratispardha" mein shamil kiya gayaa thaa.key. prahalaad, joe 1996 mein prakaashit huaa thaa. lekhakon ney prabandhakon koo nae vipanan sthaan koo daanv parr lagaane key liye protsaahit kiya, jise unhone "safed sthaan" kahaa, taaki "ubharate avsaron kaa nirmaan aur prabhutva" hoe sakey.