
atee-vyaktigat model

atee-vyaktigat model parasparik sanchaar kaa ack model haye joe sujhaav detaa haye kii computer-madhyasth sanchaar (see. aim. see.) atee-vyaktigat hoe sakata haye kyonki yeh "[aamane-saamane] baatchit seey adhik haye", iss prakaar sandesh bhejane vaalon koo paaramparik aamane-saamane (aff. tii. aff.) baatchit parr sancharatmak laabh pradaan kartaa haye. atee-vyaktigat model yeh darshaata haye kii kaise vyakti dusaron key liye apana pratinidhitva karate hue vishisht roop seey samvaad karate hain, anya loga unaki vyakhya kaise karate hain, aur baatchit kaise aff. tii. aff. sanchaar kaa ack parasparik sarpil banaati haye. samanya aff. tii. aff. sthitiyon kii tulanaa mein, ack atee-vyaktigat sandesh bhejane vaale mein ranneetik roop seey aatm-prastuti koo vikasit karane aur sampaadit karane kii adhik kshamata hoti haye, jisase dusaron key saamane apane swayam kii ack chayanaatmak aur anukoolit prastuti koo saksham kiya jaa sakata haye.
sanchaar professor joseph walther koo 1996 mein iss siddhant key vikas kaa shreya diyaa jaataa haye, jisamen unhone computer-madhyasth sanchaar parr apane aur anya logon key vyaapak shodh koo sanshleshit kiya.
shartein aur pramukh ghatak.
shartein.
atee-vyaktigat model teen prashnon koo sambodhit kartaa haih 1) madhyasthata antahkriya avaiyaktik kaba hoti haye; 2) see. aim. see. parasparik kaba hoti haye; aur 3) see. aim. see. atee-vyaktigat kaba hoti haye? walter key anusaar, atee-vyaktigat sanchaar, "samanantar aff. tii. aff. baatchit mein anubhav karane kii tulanaa mein adhik samajik roop seey vaanchhaniya haye" (pee. 17). media visheshtaon, samajik ghatnaaon aur samajik-manovaigyaanik prakriyaon key sanyojan seey see. aim. see. "atee-vyaktigat" bunn sakata haye, yaani aamane-saamane (aff. tii. aff.) sanchaar seey adhik hoe sakata haye. iss drishtikon seey pataa chalata haye kii see. aim. see. upayogkarta ack samooh yaa died key bheetar antarangata, ekataa aur pasand key adhik star kaa anubhav curr sakate hain, joe samaan samoohon yaa died kii tulanaa mein paraspar baatchit karane vaale aff. tii. aff. kii tulanaa mein adhik hoe sakata haye.
pramukh ghatak.
bhejane vaale.
yeh ghatak "chayanaatmak aatm-prastuti" koo sandarbhit kartaa haye. see. aim. see. mein, sandesh bhejane vaalon key paas apani aatm-prastuti koo anukoolit karane kaa adhik avsar hotaa haye. walther kaa tark haye, "[see. aim. see. pratibhaagi] yojana banaane mein behtar they, aur aatm-sensor karane kaa avsar badhaa thaa. sandesh nirmaan key liye adhik samay aur chala rahee baatchit key cumm tanaav key saath, upayogkartaon ney vastunishth aatm-jagrukta, pratibimb, chayan aur behtar sanketon key sancharan kaa avsar liya hoga."sandesh bhejane vaale chayanaatmak aatm-prastuti kii prakriya kaa upayog karate hain, joe see. aim. see. upayogkartaon kii apani online chhavi kaa prabandhan karane kii kshamata koo sandarbhit kartaa haye. swayam-sensor karane aur sandeshon mein herfer karane mein saksham honah aff. tii. aff. baatchit kii tulanaa mein adhik hudd taka ack see. aim. see. sandarbh key bheetar karna sambhav haye, isaliye vyaktiyon kaa usa parr adhik niyantran hotaa haye kii kyaa sanket bheje jaate hain. walter bataate hain kii atulyakaalik sandesh aur cumm sanchaar sanket chayanaatmak aatm-prastuti mein yogdan karate hain. see. aim. see. mein, sanchaarak apane sanchaar bhagidaron key baare mein attributions koo badhaa sakate hain. jaba sanchaar bhagidar bhaugolik roop seey faile hotey hain, tou yadi samooh kaa mahatva adhik hotaa haye tou vyaktiyon key sakaratmak gunon koo vyakt karane kii sambhavana hoti haye. natijatan, sadasyon key samaantaa key gunon koo vyakt karane kii adhik sambhavana hoti haye joe bhagidaron key liye adhik pasand kii or leey jaati haye. see. aim. see. kaa upayog karate samay sanchaar bhagidaron kaa aaklan karane key hisse key roop mein bhaashaayi sanketon kaa upayog kiya jaataa haye. chayanaatmak aatm-prastuti logon koo apani chhavi koo iss tarah seey prabandhit karane kaa ack maarg pradaan karati haye kii aff. tii. aff. baatchit naheen karati haye. cumm sanchaar sanket aur sambhaavit atulyakaalik sanchaar donon see. aim. see. mein aam hain.
"cumm sanket": see. aim. see. samanya aff. tii. aff. antahkriyaon mein maujood sanketon koo cumm kartaa haye. see. aim. see. mein, pahali chhaap bhautik parr adharit naheen hoti haye, aur isake bajaay jaankaari aur vyaktitva parr nirbhar karati haye. preshakon key prabhaav vyaktigat baatchit kii tulanaa mein adhik lacheele hotey hain.
walthers ney chilkot aur devine (1985) key ack adhyayan kaa hawala diyaa haye jisamen teen atulyakaalik sanchaar vaahanon (aff. tii. aff., video conferencing aur audio conferencing) key khilaf teen parasparik dhaaranaon (aakarshan, drishtikon samaantaa aur vishvasaniyata) kii jaanch kii gaee thee. aff. tii. aff. seey parasparik visheshtaon key liye uchch rating kaa utpaadan karane kii ummeed kii jaa sakati haye, lekin isake vipareet sach thaah audio-conferencing bhagidaron ney video-conferencing yaa aff. tii. aff. baatchit kii tulanaa mein apane bhagidaron key aakarshan, drishtikon samaantaa aur vishvasaniyata kii uchch rating kaa utpaadan kiya.
praaptakarta.
yeh ghatak "aadarshikaran" koo sandarbhit kartaa haye. walter kaa tark haye kii praaptakartaon key paas sandesh bhejane vaale key baare mein ack "aadarsh dhaarana" haye. unakaa kahana haye kii vibhajan prabhaavon (paksh) kaa samajik pehchaan model bhavishyavani kartaa haye kii sookshm sandarbh sanket see. aim. see. mein ack majboot moolya lete hain. aff. tii. aff. sanketon kii anupasthiti iss tathya kii or leey jaati haye kii praaptakarta kissy bhee sookshm samajik yaa vyaktitva sanketon key prati bahut samvedansheel hoe sakate hain joe iss tarah seey see. aim. see. sanchaar mein hotey hain, see. aim. see. bhagidar nyuntam sanketon parr ack dusare key prabhaav kaa nirmaan karate hain. cumm sanketon key saath, jinn parr unaki dhaaranaon koo aadhar banaane key liye, praaptakartaon koo anya antahkriyaatmak key baare mein apani samajh key antaral koo bharna padata haye aur aksar unaki adhik sakaratmak visheshtaon koo maan lena padata haye. dusare shabdon mein, baatchit mein madhyasthata karane key liye aff. tii. aff. sanketon key binaa, pratibhaagi maan sakate hain kii unakaa saathi vaastav mein ack "behtar vyakti" haye.
atulyakaalik channel.
choonki see. aim. see. koo aff. tii. aff. sanchaar key tareeke key anuroop sahyog kii aavashyakta naheen haye, isaliye sadasya apani suvidha key anusaar gatividhiyon mein bhaag leey sakate hain, jisase way avyavasthit sanchaar chainalon kaa laabh uthaa sakate hain. walter ney see. aim. see. mein samay kii baadhaon mein chhoot kaa hawala diyaa haye, joe aksar sanchaar key ack atulyakaalik mode kii anumati detaa haye. udaaharan key liye, samooh sanchaar key saath...asthaayi pratibaddhataaen karna vivekadhin hoe jaataa haye. samooh key sadasya samay parr swatantra roop seey samooh prakriya mein bhaag leey sakate hain. jaba bhagidar apani suvidha key anusaar apane samoohon mein bhaag leey sakate hain, tou baithakon key liye upalabdh bhagidaron key aapsi samay kii matra parr seemaaen cumm samasyagrast hoti hain."
aprachalit channel-aksar email yaa manchon key madhyam seey atulyakaalik sanchaar-vyaktiyon koo aff. tii. aff. kii tulanaa mein samoohon key bheetar apane sambandhon koo adhik kushalata seey prabandhit karane kaa ack tarika detaa haye. email jaise atulyakaalik sanchaar kaa upayog karke, vyakti samooh sambandhon koo iss tarah seey prabandhit karane mein saksham hotey hain joe samooh karyon parr bitaaye gaye samay koo adhikatam kartaa haye. pravesh kii prakriya key madhyam seey, loga samooh kii aavashyaktaon koo puuraa karane key liye apani gatividhiyon koo samanvit karate hain, joe pratyek vyakti key samay aur dhyaan seey baadhit hoti haye. pravesh samoohon key liye ack saath karyon koo puuraa karna mushkil banaa sakata haye kyonki isake liye aff. tii. aff. kii aavashyakta hoti haye, aur iss prakaar samkaalik, sanchaar, jisamen gair-vishayagat charcha shamil hoe sakati haye joe utpaadaktaa mein baadha daalati haye. atulyakaalik sanchaar samooh kii paraspar kriya seey judey pravesh koo cumm curr sakata haye. walter key anusaar, atulyakaalik samooh baatchit samay aur/yaa pratispardhi pratibaddhataon seey baadhit naheen hoe sakati haye. atulyakaalik sanchaar kaa upayog karane vaale samooh key sadasya jaba avsar praapt karate hain tou samooh parr apana puuraa dhyaan kendrit curr sakate hain. lakshya key liye aprasangik sanchaar parr samay aur prayaas kharch karane key bajaay samooh seey sambandhit karyon parr adhik dhyaan kendrit kiya jaa sakata haye.
walter key anusaar, see. aim. see. asthaayi seemaon koo hataa detaa haye, jisase samay kii baadhaaen mukt hoe jaati hain. "kaary-unmukh aur samajik roop seey unmukh donon adaan-pradaan ack key liye dusare key liye upalabdh samay koo seemit kiye binaa hoe sakate hain.
pratikriya prakriyaaen.
walter kaa tark haye kii "vyavhaar kii pushti"-"parasparik prabhaav joe bhagidar preshak-praaptakarta bhoomikaon mein lagaate hain"-nyuntam-sanket baatchit jaise see. aim. see. mein aavardhit hotaa haye. dusare shabdon mein, see. aim. see. sanchaar mein, humm dusare kii apeksha key aadhar parr vyavhaar karate hain aur sanchaar prakriya mein honey vaale samajik detta koo chuninda roop seey sancharakon dwara bheja aur samajha jaataa haye. preshak aur praaptakarta key beach pratikriya yaa tou aff. tii. aff. yaa see. aim. see. sambandhon mein sambandh vikas key liye sanchaar baatchit kaa ack mahatvapurna hissa haye. haalaanki, nyuntam-sanket vatavaran mein pratikriya koo badhaaya jaa sakata haye. vyavhaar pushti sanchaar bhagidaron kii prakriya haye joe baatchit key parinamswarup prabhaav aur antarangata vikasit karate hain. see. aim. see. mein, aavardhan key saath vyavhaar kii pushti aadarsh bunn sakati haye, jisase see. aim. see. bhagidaron key liye adhik aatmiyata vikasit hoe sakati haye, joe kii way aff. tii. aff. sandarbh mein vikasit curr sakate hain. iss tarah kii see. aim. see. antahkriya ack gahanata loop key vikas koo badhaava detee haye, joe ack sanket-seemit vatavaran mein vikasit honey vaale atee-vyaktigat sambandhon kii vyakhya karati haye.
atee-vyaktigat model key antim ghatak key roop mein, isaki avadharana dusaron key saath parasparik baatchit key roop mein kii gaee haye joe anya saiddhaantik ghatakon key bheetar antarnihit pehchaan parivartan kshamataon koo ack saath laakar kissy key online pradarshan koo majboot karati haye.
model kii neenv.
aff. tii. aff banaam see. aim. see..
aamane-saamane key sanchaar mein, shaaririk visheshataaen jaise kii roop, chehare key bhaav, haav-bhaav aur mudraaen dusaron key saamane ujagar hoti hain, joe sanchaar mein madad karane key liye ashaabdik jaankaari dene mein madad curr sakati hain. aamane-saamane kaa sanchaar swabhavik roop seey bhaavnaatmak, sangyanatmak aur shaaririk pahaluon mein banata haye. way ashaabdik bhaashaaen aise sanket hain jinamen see. aim. see. sanchaar kii kamee haye.
kuchh logon kaa tark haye kii see. aim. see. mein ashaabdik sanketon kii kamee dusaron parr sateek prabhaav koo badhaava dene aur prabandhit karane kii kshamata koo cumm curr sakati haye. isake alawa, ashaabdik sanketon kii kamee iss tathya kii or leey jaati haye kii see. aim. see. sanchaar mein aff. tii. aff. sanchaar kii tulanaa mein cumm bhaavnaatmak tatva shamil hotey hain, joe cumm samriddhi aur parasparik aur abhivyanjak sanketon mein yogdan detaa haye joe adhik sakaratmak prabhaav pradaan curr sakate hain.
jabaki anya vipareet raay rakhate hain. walther ney 1996 mein apane shodh mein sujhaav diyaa kii see. aim. see. vaastav mein ashaabdik sanketon aur jansankhyikiya sandeshon kii kamee key kaaran bhejane vaalon aur praaptakartaon key beach parasparik bandhan mein sudhaar curr sakata haye. walter ney tark diyaa kii aff. tii. aff. sanchaar mein honey vaale ashaabdik aur jansankhyikiya sanket ack vichalit karane vaali bhoomika nibhaate hain; jabaki see. aim. see. sanchaar mein, atee-vyaktigat baatchit banaai jaati haye jisamen preshak sandesh dene kii ranneeti parr adhik dhyaan dete hain taaki aatm-prastuti koo badhaaya jaa sakey aur anukoolit kiya jaa sakey, joe antatah parasparik baatchit mein sudhaar kartaa haye.
samajik soochana prasanskaran (sip).
walter ney sanket-filter-out drishtikon key liye ack vaikalpik drishtikon vikasit kiya. samajik soochana-prasanskaran (sip) key drishtikon seey, walter kaa kahana haye kii loga swabhavik roop seey samajik sambandh vikasit karna chaahte hain. sip key saath, jiss darr parr samajik jaankaari kaa adaan-pradaan kiya jaataa haye, uska vichaar pesh kiya jaataa haye. isake alawa, sip madhyasthata sanchaar mein upayog kii jaane vaali maukhik ranneetiyon koo dekhta haye. vyakti ranneetik roop seey preshak key baare mein asankhya jaankaari dene key liye bhasha kaa upayog karate hain, jisase praaptakarta preshak key baare mein visheshataaen banaa sakata haye. phir bhee aggar see. aim. see. vaastav mein avaiyaktik thaa, tou itane saare loga samajik uddeshyon key liye see. aim. see. koo kyon apana rahey they, jaise kii online gaming, bulletin board aur online chait group? walther ney samajik baatchit key liye see. aim. see. key upayog kii or badhati pravritti koo samajhaane key liye ack alag model vikasit kiya. jaba media visheshataaen, samajik ghatanaaen aur samajik-manovaigyaanik prakriyaaen ekikrit hoti hain, tou parinam vahee hotaa haye jise "hyperpersonal" kahaa jaataa haye."
model kaa vikas.
see. aim. see. key teen charanah avaiyaktik, parasparik, atee-vyaktigat.
walther key shodh (1996) key anusaar, see. aim. see. kaa adhyayan teen charanon seey gujaraah avaiyaktik seey laker parasparik aur anta mein atee-vyaktigat taka. pahala, kyonki see. aim. see. ashaabdik sanchaar sanketon koo cumm kartaa haye, kuchh logon ney tark diyaa kii see. aim. see. aff. tii. aff. kii tulanaa mein adhik kaary-unmukh thaa. isake kaaran iss prakaar hainh
praarambhik see. aim. see. samooh anusandhaan ney sujhaav diyaa kii see. aim. see. samooh apane aff. tii. aff. samkakshon kii tulanaa mein kaary-unmukh baatchit key liye behtar they. kaary-unmukh sthitiyon mein, jahaan atyadhik vyaktigat parasparik baatchit vaanchhit naheen haye, taba avaiyaktik baatchit uchit prakaar kii baatchit haye, kyonki sanchaar adaan-pradaan samooh key kaary parr adhik kendrit hotey hain. udaaharan key liye, ack software anuprayog bugg koo hull karane key liye jimmedaar ack bhaugolik roop seey faili hui praudyogiki team adhik utpaadak hoe sakati haye jaba sanchaar kaary prakriti mein parasparik key bajaay kendrit hotaa haye. iska matlab yeh naheen haye kii sabhi see. aim. see. avaiyaktik hain, lekin yeh ingit karate hain kii vishisht sandarbh vyaktigat adaan-pradaan key bajaay avaiyaktik baatchit key liye behtar hoe sakate hain.
taba, walter ney kahaa kii see. aim. see. hamesha avaiyaktik naheen hotaa haye; isake bajaay, yeh samajik sambandhon koo bhee vikasit curr sakata haye. halanki gair-maukhik sanketon key abhaav mein see. aim. see. mein cumm samajik soochanaon kaa adaan-pradaan hotaa haye, jaise-jaise sanchaar kaa samay badhata haye, samajik jaankaari kaa adaan-pradaan tadnusar badh rhaa haye. aur bhavishya key sanchaar kii pratyasha sancharakon koo dusare key baare mein adhik jaankaari kii talash karane key liye prerit curr sakati haye. yeh tantra aff. tii. aff. sanchaar key samaan tatkalikta, samaantaa, sanyam aur grahansheelata kii or leey jaataa haye. lekin, ack kamee haye. choonki see. aim. see. koo aam sahamati praapt karane mein samay lagata haye, yadi see. aim. see. key liye samay seemit haye, tou jaankaari kaa adaan-pradaan aff. tii. aff. kii tulanaa mein bahut cumm hoga, joe samooh kaary kii dakshata koo prabhaavit curr sakata haye.
anta mein, walter ney atee-vyaktigat sanchaar kii avadharana koo saamane laaya, joe darshaata haye kii "semisi joe kii samanantar aff. tii. aff. baatchit mein anubhav karane kii tulanaa mein samajik roop seey adhik vaanchhaniya haye."walter kaa prastaav haye kii see. aim. see. upayogkarta atee-vyaktigat sanchaar mein bhaag lete hain. preshak aur praaptakarta apane dwara banaae gaye aur bheje gaye sandesh key madhyam seey chayanaatmak-swayam prastuti kii prakriya mein sanlagn hotey hain. yeh sandesh mein paae jaane vaale samanantar sanketon seey attribution banaane key aadhar parr praaptakarta dwara preshak key aadarshikaran kaa kaaran bunn sakata haye. iss prakriya koo atulyakaalik adaan-pradaan key saath badhaaya jaataa haye, jisase preshak aur praaptakarta donon key paas bheje gaye aur praapt kiye gaye sandeshon parr vichaar karane key liye paryaapt samay hotaa haye. atee-vyaktigat baatchit atyadhik yaa samanya vyaktigat baatchit seey adhik hogi. dusare shabdon mein, online sambandh atee-vyaktigat mein vikasit hoe sakate hain joe atyadhik vyaktigat haye. jaba upayogkarta samaantaa kaa anubhav karate hain aur aatm-jagrook hotey hain, shaaririk roop seey alag hotey hain, aur ack seemit-sanket channel key madhyam seey samvaad karate hain, tou way chuninda roop seey aatm-prastut curr sakate hain aur apane sanchaar koo sampaadit curr sakate hain, jisase way paryavaraniya vaastaviktaa key hastakshep key binaa apane bhagidaron aur sambandhon key pratinidhitva kaa nirmaan aur adaan-pradaan curr sakate hain. iss prakaar atee-vyaktigat sanchaar koo computer-madhyasth baatchit key roop mein paribhaashit kiya jaa sakata haye joe samaan aff. tii. aff. adaan-pradaan mein anubhavon kii tulanaa mein adhik aakarshak haye. atee-vyaktigat model koo sthaapit sanchaar prakriyaon koo dekhkar samajha jaa sakata haye jisamen preshak, praaptakarta, channel aur pratikriya shamil hain. preshak chayanaatmak aatm-prastuti kii prakriya kaa upayog kartaa haye; yeh see. aim. see. upayogkartaon kii apani online chhavi kaa prabandhan karane kii kshamata koo sandarbhit kartaa haye. swayam-sensor karane aur sandeshon mein herfer karane mein saksham honah aff. tii. aff. baatchit kii tulanaa mein adhik hudd taka ack see. aim. see. sandarbh key bheetar karna sambhav haye, isaliye vyaktiyon kaa usa parr adhik niyantran hotaa haye kii kyaa sanket bheje jaate hain.
unhone yeh tark sanchaar prakriya key chaar pahaluon mein diyaah praaptakarta, preshak, channel kii visheshataaen aur pratikriya prakriyaaen.
atee-vyaktigat model aur see. aim. see. key beach sambandh.
aise parinam hain joe dikhaate hain kii see. aim. see. key tahat, sambandhparak antarangata aff. tii. aff. kii tulanaa mein teji seey badhee. iss khoj key peechhe ack tark yeh haye kii atee-vyaktigat model see. aim. see. mein pratikriya kii badhee hui prakriti kaa nirdhaaran curr rhaa haye. online sanchaar vyavhaaron mein aatm-abhivyakti yaa aatm-prastuti aur aantarikakaran key baad key prabhaav koo atiranjit karane kii sambhavana haye. iss shodh dwara, see. aim. see. mein, hyperpersonal model mein, joe kii walter dwara ingit kiya gayaa haye, antahvyaktitva pratikriya kii saiddhaantik dhaarana koo unnat kiya gayaa haye. atee-vyaktigat model koo mukhya roop seey nimnalikhit drishtikonon seey see. aim. see. mein atishayoktipurna samajik prakriya parr shodh key liye saiddhaantik dhaanche key roop mein maanaa jaa sakata haih 1) chayanaatmak prastuti, 2) prabhaav prabandhan, 3) see. aim. see. mein prabhaav prabandhan, 4) aadarsh vyakhya, 5) parasparik pratikriya loop, 6) pehchaan parivartan, aur 7) pehchaan parivartan parr pratikriya kaa prabhaav.
aalochana.
joyce lamerics aur headwig aff. aim. wagoningen vishvavidyalaya aur anusandhaan kendra mein sanchaar vigyaan vibhaag key professor ney ack vaikalpik drishtikon kaa prastaav karate hue una tarikon kaa mulyankan kiya haye jinamen computer-madhyasth sanchaar (see. aim. see.) kii avadharana kii gaee haye. unakaa tark haye kii paaramparik drishtikon ack vyaktigat aur sangyanatmak dhaanche parr bharosa karke pratibhagiyon kii media upayog aur media visheshtaon kii rosemarra kii samajh koo nazarandaj karate hain. vibhedan prabhaav model kaa samajik pehchaan model dainik sanchaar gatividhiyon jaise baatchit, paath aur email mein pehchaan nirmaan kii poori tarah seey avahelana kartaa haye. ise samajhane key liye unhone online baatchit kaa phir seey adhyayan karane kii koshish kii aur vishesh roop seey avasaad parr ack online munch kaa adhyayan kiya. yeh dikhaaya gayaa haye kii pratibhagiyon kii pehchaan unaki aantarik duniya koo itna pratibimbit naheen karati haye, balki way apane aap mein pravachan prathaaen hain.
sambandhit siddhant.
daft aind lengal kaa media samriddhi siddhant.
daft aur lengal kaa media samriddhi siddhant sabse pahale sangathanon key bheetar media chainalon kaa mulyankan karane key liye shuru huaa. siddhant una uddeshyon key saath sangathanaatmak sanchaar chainalon key ack samooh kaa varnan kartaa haye joe shodhkartaon koo samriddh jaankaari kii kshamata nirdhaarit karane mein saksham banaate hain. daft aur lengal key anusaar, unakaa maanana haye kii email aur phone jaise sanchaar channel samriddh jaankaari kaa upayog karane vaale sandeshon koo sampreshit karane key liye aavashyak kshamataon koo cumm karate hain.
cock kaa media prakritikta aur channel vistaar siddhant.
naid cock media prakritikta aur channel vistaar siddhant (see. ee. tii.) key shodhkarta hain. 2004 mein, cock ney mool roop seey tark diyaa kii manushya aff. tii. aff. antahkriya jaise sanchaar key "samriddh" roopon kii tulanaa mein see. aim. see. seey nipatane key liye susajjit naheen they. unhone yeh kahate hue iska tark diyaa kii loga aff. tii. aff. sanchaar mein vikasit hue hain aur unake paas samaan roop seey paryaapt see. aim. see. sanchaarak banane kaa samay naheen haye. channel vistaar siddhant vikaasvaadi parivartanon key baare mein cock key drishtikon koo chunauti detaa haye. see. ee. tii. yeh darshaata haye kii kaise ack vyakti ack nae media channel kii kuchh dhaaranaon koo vikasit karane mein saksham haye. isake vipareet, 2011 mein, cock channel vistaar siddhant key aalok mein media prakritikta key mudde parr phir seey vichaar kartaa haye aur badale mein, tark detaa haye kii media prakritikta aur see. ee. tii. saha-astitva mein hoe sakate hain. cock anta mein nishkarsh nikaalata haye kii doorasth shiksha key mamle mein, ack samkaksh aff. tii. aff. antahkriya kii tulanaa mein see. aim. see. antahkriya "sakaratmak prabhaav" praapt curr sakati haye.
side model.
side model deindividuation siddhant kaa ack halia vikas haye, joe samajik pehchaan/deindividuation model koo sandarbhit kartaa haye. yeh darshaata haye kii yeh haye kii samooh pehchaan kii sampatti badhati haye, balki anya kii vyaktigat pehchaan khou jaati haye, joe see. aim. see. upayogkartaon key honey vaale parivartanon kii or leey jaati haye. side model bhavishyavani kartaa haye kii see. aim. see. mein, aatm kii bhavna cumm hoe jaati haye, jabaki samooh kii bhavna badh jaati haye. paarshv model koo shaastriya vibhajan siddhant seey alag kiya jaataa haye joe samooh pehchaan kii bhavna key bajaay swayam kii bhavna parr apana dhyaan kendrit kartaa haye.
prabhaav prabandhan.
rosemarra kii jindagi mein swayam kii prastuti' (1959) sheershak vaale kaam mein, goffman ney pradarshit kiya kii aff. tii. aff. sanchaar mein, loga dusaron koo uchit aur anukool roop seey prastut karane key liye maukhik aur ashaabdik bhaashaon kaa upayog karate hain kyonki way dusaron key liye chhavi yaa dhaarana kii parwah karate hain. iss ghatana koo prabhaav prabandhan kahaa jaataa haye. jabaki paath-adharit see. aim. see. mein, chhaap kaa sanshodhan "bhasha, tankan aur kalanukramik jaankaari" taka seemit haye."
vibhajan.
vibhajan ack samajik manovigyaan siddhant haye jise aam taur parr samoohon mein aatm-jagrukta key nuksan key roop mein socha jaataa haye, halanki yeh vivaad kaa vishay haye.
parasparik sanchaar.
parasparik sanchaar dou yaa dou seey adhik logon key beach soochana key adaan-pradaan kii ack prakriya haye. yeh shodh aam taur parr chhah shreniyon kii poochtaachh mein yogdan detaa haih 1) manushya aamane-saamane sanchaar key dauran apane maukhik sanchaar aur ashaabdik sanchaar koo kaise anukoolit karate hain, 2) sandesh utpaadan prakriya. 3) anishchitata hamaare vyavhaar aur soochana-prabandhan ranneetiyon koo kaise prabhaavit karati haye, 4) bhraamak sanchaar, 5) sambandhparak bolchal, aur 6) samajik baatchit joe praudyogiki dwara madhyasthata kii jaati haye.
media samriddhi siddhant.
media samriddhi siddhant, jise kabhi-kabhi soochana samriddhi siddhant/aim. aar. tii. key roop mein bhee jaanaa jaataa haye, koo richard ell. dwara pesh kiya gayaa haye. daft aur robbert aich. 1986 mein soochana prasanskaran siddhant key vistaar key roop mein. yeh ack aisee ruprekha haye jiska uddeshya ack sanchaar madhyam kii usa parr bheji gaee jaankaari koo punah prastut karane kii kshamata kaa varnan karna haye.
ashaabdik sanchaar.
ashaabdik sanchaar sanchaar prakriya haye joe shabdaheen sanketon key roop mein jaankaari bhejati aur praapt karati haye.
vinamrata siddhant.
vinamrata siddhant ack vyakti key "chehare" parr chehare key liye khatarnak krityon dwara durvyavahar key nivaaran kii vyakhya kartaa haye. chehare kii yeh avadharana mool roop seey cheeni seey utpann hui haye aur phir 19veen shatabdi mein angreji mein.
samajik soochana prasanskaran siddhant.
sip key roop mein bhee jaanaa jaataa haye, samajik soochana prasanskaran siddhant ack parasparik sanchaar siddhant aur media adhyayan haye jise 1992 mein joseph walther dwara vikasit kiya gayaa thaa.

