text:
May is a busy month, with various key dates of celebration and recognition. Over the course of the month, i am going to share with you some tools and suggestions. First up, in honour of Maternal Mental Health Week, here is a tool that i put together. After studying both Dialectical Behaviour Therapy as well as more body-based self-compassion modalities, i find this tool can be helpful to help you take control of your emotions. I love acronyms as it makes it so much easy to remember the suggestions. Plus it’s a helpful reminder that we can be in control of our feelings.
It can be hard to take time for yourself, especially when we are told to take care of others and that it’s selfish to do kind things for ourselves. This tool can be a great way for you to steal some moments to yourself, in an intentional way. It also can manifest some good feelings that linger. Rainbows are incredible symbols of everyday magic or woo woo, and taking time to notice the joy and beauty in the everyday helps us with our emotional well-being. We deserve to notice these moments, and deserve to take time to pause.
It’s important to slow down and catch your breath. We can only see rainbows when we are able to be aware of what’s in front of us. This is also a great way to notice what we need an a given moment. What can you do in this moment to rest and relax? Can you put your feet up and just take in the sights and sounds around you? Linger a bit longer in the shower, add some luxurious hand lotion to your sensory self-care. Have a cat-nap. Maybe treat yourself to a nice mala bracelet with your favourite crystal – this can be a calming tool and a way to practice some mindful meditation.
Radical Acceptance is a helpful tool to be able to acknowledge something for what it is. That doesn’t mean we have to truly agree with it, but the acceptance can be a first step to let things go. This stops the pain from turning into suffering, and it allows us to be more present with ourselves in the present. When we don’t accept something, it keeps us stuck. So, try working with this idea and practice saying “it is what it is.” See how that starts to feel in your body. Maybe some parts feel less stuck or tight.
Setting intentions for a day, a week, or a year can be a guide that sets you with following where your want your life to go. The intention can be a simple word that carries meaning for you, or a mantra/affirmation that holds significance for you. If you don’t already have one, take some time to journal and brainstorm the words and phrases that are meaningful for you. It is a good way of giving ourselves permission to focus on what we really want, and to take ownership of our moods and behaviour. Then work on ways to implement it into your everyday life. Maybe there is a symbol that speaks to you as a guide – be it a rainbow of hope and luck, a butterfly of resilience, or a lavender flower that helps you feel calm. When you have a symbol that acts as Recalled Anchor (i wrote about it more here) or resource, seeing it in your everyday life is a great way to boost your mood.
Self-Compassion is not the same as self-esteem and yet they work well together. To have self-compassion, it implies that we need to treat ourselves with the loving kindness we give others when they need our support. Think of some ways to give yourself self-compassion – it can be a permission slip to eat some chocolate after a hard day, and to enjoy it without judgement. It can be to not do the dishes and instead watch some marathon TV. It can be a yoga stretch or dance to your favourite music. The compassion comes from reminding yourself that your matter and deserve this break.
Reading is a great way for your brain to take a break from the monkey mind or inner critic. It is especially helpful when we are able to distract ourselves from the everyday worries and thoughts. You can get your dog-eared favourite book, or a new book that you have never read; it can be a fiction novel, self-help book, or a how-to book for something you want to learn. Take time to write in your own journal, free writing or following a guide. If reading is not your thing, no worries. Listen to an audio book or a podcast. This podcast that talks more about everyday magic and woo woo is a great listen! Watch a movie that you have never seen before – the idea is to let your brain relax and absorb what it is taking in, instead of the constant chatter it typically takes you to.
Research has shown links to fresh air, being outdoors and mental health. Our brains are elastic and benefit from the change in scenery as well as air changes. Sensorimotor Psychotherapy and Polyvagal theory also show us that a quick walk outdoors can do a lot to change our mood. Everything is better outside. Think of some simple things you can do – a walk, sitting on your porch our balcony, a picnic snack during your lunch break for instance. Another benefit to getting outside is that there may be other people that you can connect with – it helps us feel less alone or isolated after being indoors when feeling down. You don’t need to have a long chat with someone, but a quick hello can be a great break your mind and body needs too.
In keeping with Maslow’s Hierarchy of Needs, it’s imperative to take care of your basic needs. Research shows that we need to nurture our physical body in order to heal our mental health. Do a quick checklist – when was the last time you drank some water, had a healthy snack, slept enough, did some exercise for your body? If it’s been 2 hours since your last water break, have a glass right now. And then find ways to allow time for the other ways to take care of your body.

tokenized:
May is a busy month , with various key dates of celebration and recognition . Over the course of the month , i am going to share with you some tools and suggestions . First up , in honour of Maternal Mental Health Week , here is a tool that i put together . After studying both Dialectical Behaviour Therapy as well as more body - based self - compassion modalities , i find this tool can be helpful to help you take control of your emotions . I love acronyms as it makes it so much easy to remember the suggestions . Plus it ’s a helpful reminder that we can be in control of our feelings .
 It can be hard to take time for yourself , especially when we are told to take care of others and that it ’s selfish to do kind things for ourselves . This tool can be a great way for you to steal some moments to yourself , in an intentional way . It also can manifest some good feelings that linger . Rainbows are incredible symbols of everyday magic or woo woo , and taking time to notice the joy and beauty in the everyday helps us with our emotional well - being . We deserve to notice these moments , and deserve to take time to pause .
 It ’s important to slow down and catch your breath . We can only see rainbows when we are able to be aware of what ’s in front of us . This is also a great way to notice what we need an a given moment . What can you do in this moment to rest and relax ? Can you put your feet up and just take in the sights and sounds around you ? Linger a bit longer in the shower , add some luxurious hand lotion to your sensory self - care . Have a cat - nap . Maybe treat yourself to a nice mala bracelet with your favourite crystal – this can be a calming tool and a way to practice some mindful meditation .
 Radical Acceptance is a helpful tool to be able to acknowledge something for what it is . That does n’t mean we have to truly agree with it , but the acceptance can be a first step to let things go . This stops the pain from turning into suffering , and it allows us to be more present with ourselves in the present . When we do n’t accept something , it keeps us stuck . So , try working with this idea and practice saying “ it is what it is . ” See how that starts to feel in your body . Maybe some parts feel less stuck or tight .
 Setting intentions for a day , a week , or a year can be a guide that sets you with following where your want your life to go . The intention can be a simple word that carries meaning for you , or a mantra / affirmation that holds significance for you . If you do n’t already have one , take some time to journal and brainstorm the words and phrases that are meaningful for you . It is a good way of giving ourselves permission to focus on what we really want , and to take ownership of our moods and behaviour . Then work on ways to implement it into your everyday life . Maybe there is a symbol that speaks to you as a guide – be it a rainbow of hope and luck , a butterfly of resilience , or a lavender flower that helps you feel calm . When you have a symbol that acts as Recalled Anchor ( i wrote about it more here ) or resource , seeing it in your everyday life is a great way to boost your mood .
 Self - Compassion is not the same as self - esteem and yet they work well together . To have self - compassion , it implies that we need to treat ourselves with the loving kindness we give others when they need our support . Think of some ways to give yourself self - compassion – it can be a permission slip to eat some chocolate after a hard day , and to enjoy it without judgement . It can be to not do the dishes and instead watch some marathon TV . It can be a yoga stretch or dance to your favourite music . The compassion comes from reminding yourself that your matter and deserve this break .
 Reading is a great way for your brain to take a break from the monkey mind or inner critic . It is especially helpful when we are able to distract ourselves from the everyday worries and thoughts . You can get your dog - eared favourite book , or a new book that you have never read ; it can be a fiction novel , self - help book , or a how - to book for something you want to learn . Take time to write in your own journal , free writing or following a guide . If reading is not your thing , no worries . Listen to an audio book or a podcast . This podcast that talks more about everyday magic and woo woo is a great listen ! Watch a movie that you have never seen before – the idea is to let your brain relax and absorb what it is taking in , instead of the constant chatter it typically takes you to .
 Research has shown links to fresh air , being outdoors and mental health . Our brains are elastic and benefit from the change in scenery as well as air changes . Sensorimotor Psychotherapy and Polyvagal theory also show us that a quick walk outdoors can do a lot to change our mood . Everything is better outside . Think of some simple things you can do – a walk , sitting on your porch our balcony , a picnic snack during your lunch break for instance . Another benefit to getting outside is that there may be other people that you can connect with – it helps us feel less alone or isolated after being indoors when feeling down . You do n’t need to have a long chat with someone , but a quick hello can be a great break your mind and body needs too .
 In keeping with Maslow ’s Hierarchy of Needs , it ’s imperative to take care of your basic needs . Research shows that we need to nurture our physical body in order to heal our mental health . Do a quick checklist – when was the last time you drank some water , had a healthy snack , slept enough , did some exercise for your body ? If it ’s been 2 hours since your last water break , have a glass right now . And then find ways to allow time for the other ways to take care of your body .


text:
Buy stocks now that will stand the test of time and pay you to invest.
We love talking about the hot stocks here on the blog but what about the stocks you can buy and know they’ll produce solid returns for decades?
How do you find those forever stocks you can buy and just sit back and collect the checks?
It’s something every investor needs to know. Gone are the days you could just park your money in huge companies like GE and feel confident that your money will be there when you retire.
In this video, I’ll reveal the three factors I look for when buying stocks for the long-term and five stocks to buy right now.
Now I love to buy deep-value stocks and benefit from that near-term rebound. Perfect example is the Hanesbrands position in our 2019 Stock Market Challenge. I saw rising online sales and strength in the activewear segment ahead of a 52% surge in the shares.
But you also need to be investing for the long-term, right? We want to be building a portfolio that benefits from quick wins but one where our stocks are going to withstand the test of time.
Fortunately, there is a way to get both. Get that short-term pop plus the long-term returns that will beat your investing goals, or as I call them, forever stocks.
That’s exactly what we’re going to be doing today. In this video, I’ll show you the three factors I look for when picking stocks to buy for the long-term. I’ll cover each factor then I’m going to be revealing five stocks to buy right now that I think will produce those double-digit returns over the next 30 years.
The first factor I’m looking for in forever stocks is a dividend yield and there are a few reasons for that.
First is that, stocks that pay dividends just tend to do better. Now this graphic is a little jumbled but groups of stocks paying dividends and those with a history of growing their dividends are the blue lines at the top while no-dividend stocks and those cutting their cash payouts are the two bottom lines. The research this was based on has been sliced and diced every way but the simple truth is that dividend-paying companies beat the market.
One of the reasons for this is because that dividend payout acts as cash discipline on management. It’s harder to spend on those questionable projects if you know you’ve got to meet that $400 million dividend payment at the end of the quarter.
That dividend payment is like having some of your paycheck automatically invested instead of it sitting in your checking account tempting you to spend it on whatever commercial you see next. If you just don’t have the money sitting around, you’re less likely to spend it on stupid crap you don’t need.
Another reason I want to be investing in dividend stocks is because it’s always a positive return. This chart shows the percentage of return from dividends and price in each decade. Dividends might be a small part of your return when the market is booming like in the 90s but when the stock market crashes, that dividend return may be all you collect. Thirty years is a lot of bear markets so having those dividend stocks is going to be a lot of protection.
Now when I’m looking for dividend stocks, I want a company paying a yield of at least 2%. That’s the average dividend yield on the S&P 500 so I like to look for stocks paying maybe a little above average.
I also want to look at the payout ratio though and this is something we’ve talked about before. The payout ratio is the percentage of profits paid out to cover the dividend. I like to see a payout ratio of 60% or less so I know the company is keeping enough money back for growth as well as making those cash payments.
So obviously you know I’m all about dividend stocks but there’s another side of investing, looking at companies with the fastest growth. Think names like Tesla, Netflix and Amazon. This growth investing can be just as profitable or more than dividend investing so I need your opinion. Which do you want to see more videos about, dividend or growth investing. Just scroll down below the video and let me know in the comments.
An important note here, any type of investing can get really expensive if you’re buying and selling a lot. That’s why I’m using M1 Finance for our 2019 stock market challenge for a no-fee investing option that saves thousands.
The second factor I’m looking for in these long-term stocks to buy is going to take advantage of big macro trends. This means finding companies that will benefit from those large, universal trends like aging populations, food demand, automation.
We’re talking the massive, unstoppable forces that will unfold over decades. This kind of long-term investing is the best thing you can do for your portfolio and it’s really how some of these hedge funds managers like Seth Klarman make their billions.
This is one of my favorite ways to invest because it makes it so easy. You’re looking at these big trends and thinking, OK which sectors or industries of the economy will benefit? Those forces are going to drive demand for every company in that sector and industries so once you answer that question, you just look for the leaders in the group.
The best part is, you don’t have to pick that one best company because all the players in the group will benefit from these massive shifts.
Some of the biggest macro trends I’m watching include aging populations, so the fact that 10,000 Americans are reaching retirement age everyday and that’s going to affect everything from government services to consumer spending.
Food demand, global agricultural production just isn’t keeping up with demand, obviously automation and artificial intelligence will bring huge shifts in work and other areas.
Big data, and especially with the coming 5G networks I think will bring a wave of changes. Finally the shift in economic and political strength to Asia and here we’re not only talking about China which is the big one but also India and other parts of the region.
The third factor I’m looking for in long-term stocks is going to be just as important and that’s companies safe from the destruction in those macro trends. Just as a lot of opportunities are created from those massive trends, there’s also going to be that creative destruction that is the hallmark of capitalism.
With this one, think of entire industries like newspapers and magazines. Think of once hugely successful companies like Kodak that, while it’s survived, it’s hard to argue that the company is the giant it used to be.
Here I’m thinking about industries at risk from automation and AI and we’re not just talking about making the industry obsolete but the kind of change that will be hard for companies to keep up with.
There will always be a need for banking but the evolution to online banking, peer-to-peer lending and even digital currencies is making it very difficult for banks to keep up. You could have a best-of-breed bank stock but if they aren’t constantly adapting to these changes, it’s not going to last the thirty years.
I’m also looking at companies at risk to big regulatory concerns and what we’ll just call Death-by-Amazon. So here I want to stay away from pharmacy retail and drug makers, not because I think those industries won’t be around but because these big risks are evolving so quickly that a lot of companies won’t be able to keep up.
So those three factors are guiding my long-term investments but of course, I’m still doing that deep fundamental analysis when I pick stocks. I’m looking at cash flows and profitability like we’ve talked about in other videos and finding companies with a distinct advantage over competitors.
I know it’s a lot but nobody said finding the best stocks for the next 30 years would be easy. Now I’m going to reveal five names that I think could make the cut. Some of these are going to be pretty safe bets while others could be a little more risky.
Our first stock is an anchor for a lot of portfolios, Campbells Soup, ticker CPB. The $10 billion leader in packaged foods controls 60% of the canned soup market and a strong position in snacks and beverages. That kind of market share and size gives it negotiating power against retailers in shelf-space and pricing.
Management has made some missteps over the last couple of years but has also been the victim of some bad economics in food packaging. Food costs have been rising at around 3% annually but companies haven’t been able to pass these increases on to customers so profitability has suffered. Shares have fallen about 45% since mid-2016 but represent some great value right now.
Management has already driven $550 million in cost savings and expects another $400 million through 2022 which should rekindle some profitability. They’re also expecting to announce buyers for the international business and Bolthouse Farms Fresh segment by the end of the year. The two segments represent about $2.1 billion in revenue so I’m modeling around $4 billion from buyers that will significantly help to pay down some of that debt that’s acting as an overhang on the shares.
Earnings are expected 0.8% lower over the next four quarters but the company has a strong history of beating expectations. I’m forecasting $2.55 in earnings per share on stronger profitability which would put the shares around 14-times on a price-to-earnings basis.
The shares trade at a price of just 1.1-times sales which is a 40% discount to the five-year average and almost half the two-times average price-to-sales multiple in the industry so some good value here.
Besides a great valuation, solid dividend and just the strength of the company’s business, I love Campbells here for a potential catalyst. Activist hedge fund Third Point has been battling the company for years to unlock shareholder value and take control from the Dorrance family. The hedge fund owns about 7% of the shares and finally won an agreement last November to add two of its nominees to the board of directors.
That means shareholders have a strong voice on the board that is expert in increasing value. The hedge fund has said everything is on the table including a breakup of the company or asset sales to unlock value and investors get paid a 3.9% dividend while they wait.
So I like Campbells but you’re thinking, mmmm I just don’t see soup as a growth market that’s going to jump over the next 30 years. What else ya got for me?
China Mobile, ticker CHL, hits our list of stocks to buy for the long-term next. Just about every U.S. company has a ‘china’ plan to break into some part of the world’s second largest economy. Even though the U.S. economy is still about twice as big, China’s economy is adding almost twice the value to its economy every year because it’s growing so fast.
Getting exposure to that growth through U.S. companies with sales in China just isn’t enough. EVERY SINGLE INVESTOR needs to own some Chinese domestic stocks and China Mobile is one of my top picks.
The telecom company controls 61% of the 4G market and 60% of the total wireless market. With 916 million subscribers, it’s the largest telecom in the world and despite this ginormous size already, it’s still posting some astonishing growth. China Mobile also became the country’s largest fixed broadband provider last year, controlling 42% of the market and accounting for 73% of all new broadband customers versus the other two telecoms China Unicom and China Telecom.
China is determined to be the leader in 5G, it’s said so publicly and this is one of the first tech evolutions where it really has a chance to set the pace and it’s going to do it. That’s going to open up a lot of opportunity for telecoms and the broader economy. IoT smart connections among corporate clients increased 154% in the first half of last year to 384 million, that’s already more than the entire population of the United States.
Behind all this growth is also one of the strongest balance sheets I’ve seen with $70 billion in cash, that’s more than 30% of the company’s stock market value. For comparison, Apple’s cash stock pile is less than 10% of its market value and China Mobile is generating over $7.6 billion in free cash flow every year.
Shares pay a 3.9% dividend yield and the company pays out 48% of profits to the dividend which is solid but still obviously leaves lots of money for growth. At a price-to-sales ratio of two-times which is just under the 2.15-times average over the last five years, the shares aren’t a bargain here but the long-term potential is undisputed.
There is one major drawback to China Mobile, the controlling ownership by the Chinese government. As the controlling shareholder and regulator of all three domestic telecom operators, the government is a limiting force on how powerful any one company can become. In fact, over the last decade, it’s swapped out the CEOs of the companies twice to try distributing management experience and knowledge. The upside to all of this is that the Chinese market will continue to grow and the government wouldn’t consider letting anyone else play beyond the three established companies so you basically have an implicit guarantee for China Mobile.
ConAgra Foods, ticker CAG, is one I added to our 2019 Dividend Portfolio in February. The company is a U.S. powerhouse in prepared meals where it’s the second-largest in the industry. It has a 40% market share in canned tomatoes and more than a fifth of the meat snacks market with Slim Jim. The company has some solid brands in that relatively safer consumer staples sector so we’re talking dividends as well as a recession-proof industry.
Management fumbled big time with last year’s Pinnacle acquisition and had to lower the profit outlook by 20% late last year. The problems were centered around Pinnacle’s distribution business so a little harder to read but management has been very transparent since December about its plans going forward. I think they’re being overly conservative on estimates for a 5% sales decline and margin loss on the Pinnacle assets so the next surprise could be on the upside when things come out better than expected.
Despite the missteps, the Pinnacle deal still brought a lot of opportunity to the company with a position in the faster-growing frozen foods space. Consumer data is showing millennials are adopting frozen meals at a higher rate than previous generations and it’s hard to imagine a tech shift that could put this industry in jeopardy.
Shares of ConAgra pay a 3.9% dividend which management has affirmed with its new 2019 outlook and trade for just 9.9-times trailing earnings, that’s a 41% discount to the price multiple where it was trading in November. Cash flow is still solid and management is expecting $215 million in cost savings through 2022 on the acquisition. The average analyst price target is 50% higher than the current price and even the lowest price target is 8% higher.
Next we have the Vanguard Real Estate ETF, ticker VNQ, which is probably my favorite exchange traded fund and another in our 2019 challenge portfolio. It holds shares of 187 real estate companies spread across all the property types and across the United States.
Everyone in the community knows I’m a huge believer in real estate. I got my first professional job as a commercial property analyst while in college, I’ve managed my own rental properties and have seen real estate create more fortunes than any other asset. Real estate is truly a generational wealth-builder and will always be in demand.
The fund pays a 4.2% dividend yield and has returned 14.7% annually over the last decade. Beyond the solid cash yield and return, this is a great opportunity to take a little risk out of the stock market and have it in a real physical asset like property.
The fund has been under pressure over the last couple of years because of those rising interest rates. Obviously with the leverage used in real estate, any time you have rising rates, that’s going to weigh on returns but the Fed has signaled no more rate hikes this year and that could unleash a lot of value in real estate.
We saw the real estate fund in blue here outperforming stocks through 2017 when rates started heading higher. Looking more recently with that market crash last year and we’re seeing real estate outperform again.
Now I know I said I wanted to stay away from pharmaceutical stocks because of that potential for regulatory problems over drug prices but I think Cardinal Health, ticker CAH, deserves a spot on the list. The $15 billion leader in medical supplies and pharmaceutical distribution to hospitals and pharmacies is diversified enough that I think it can withstand some of that regulatory risk.
The biggest reason I’d overlook that risk of problems with drug pricing is the company’s position in one of the biggest and surest demographic trends, the aging population. The very middle of the Baby Boomer generation, those born in 1955, turn 64 years old this year. That still puts a tidal wave of people over the next two decades that will be increasing the demand for healthcare.
Between AmerisourceBergen, Cardinal Health and McKesson, these three companies control 90% of the pharmaceutical wholesale market in the country. Even if we do see true enthusiasm for drug price controls from the government, which is a long-shot to start, then I think it’s likely the industry can negotiate a compromise that still maintains solid profits while moderating price increases.
Management has identified over $300 million in cost savings it can drive this year and next which could rocket free cash flow. Shares pay a 3.8% dividend yield and the payout has grown at an 8% annualized clip over the last five years.
Analysts are only expecting 2.4% earnings growth to $5.10 per share over the next year but the company has a history of thrashing expectations. Over the last two years, management has surprised on the upside by 14% over expectations with even stronger results lately. Even the estimate though puts the shares at 10-times earnings so definitely some value in this one.
Finding stocks to buy now isn’t the only question you need to ask as investor. It’s just as important to find the investments that will not only grow your money but the companies that will be around when you retire. Use a few basic screens and analysis to find these forever stocks to invest your money and have the confidence that it will be there when you need it.

tokenized:
Buy stocks now that will stand the test of time and pay you to invest .
 We love talking about the hot stocks here on the blog but what about the stocks you can buy and know they ’ll produce solid returns for decades ?
 How do you find those forever stocks you can buy and just sit back and collect the checks ?
 It ’s something every investor needs to know . Gone are the days you could just park your money in huge companies like GE and feel confident that your money will be there when you retire .
 In this video , I ’ll reveal the three factors I look for when buying stocks for the long - term and five stocks to buy right now .
 Now I love to buy deep - value stocks and benefit from that near - term rebound . Perfect example is the Hanesbrands position in our 2019 Stock Market Challenge . I saw rising online sales and strength in the activewear segment ahead of a 52 % surge in the shares .
 But you also need to be investing for the long - term , right ? We want to be building a portfolio that benefits from quick wins but one where our stocks are going to withstand the test of time .
 Fortunately , there is a way to get both . Get that short - term pop plus the long - term returns that will beat your investing goals , or as I call them , forever stocks .
 That ’s exactly what we ’re going to be doing today . In this video , I ’ll show you the three factors I look for when picking stocks to buy for the long - term . I ’ll cover each factor then I ’m going to be revealing five stocks to buy right now that I think will produce those double - digit returns over the next 30 years .
 The first factor I ’m looking for in forever stocks is a dividend yield and there are a few reasons for that .
 First is that , stocks that pay dividends just tend to do better . Now this graphic is a little jumbled but groups of stocks paying dividends and those with a history of growing their dividends are the blue lines at the top while no - dividend stocks and those cutting their cash payouts are the two bottom lines . The research this was based on has been sliced and diced every way but the simple truth is that dividend - paying companies beat the market .
 One of the reasons for this is because that dividend payout acts as cash discipline on management . It ’s harder to spend on those questionable projects if you know you ’ve got to meet that $ 400 million dividend payment at the end of the quarter .
 That dividend payment is like having some of your paycheck automatically invested instead of it sitting in your checking account tempting you to spend it on whatever commercial you see next . If you just do n’t have the money sitting around , you ’re less likely to spend it on stupid crap you do n’t need .
 Another reason I want to be investing in dividend stocks is because it ’s always a positive return . This chart shows the percentage of return from dividends and price in each decade . Dividends might be a small part of your return when the market is booming like in the 90s but when the stock market crashes , that dividend return may be all you collect . Thirty years is a lot of bear markets so having those dividend stocks is going to be a lot of protection .
 Now when I ’m looking for dividend stocks , I want a company paying a yield of at least 2 % . That ’s the average dividend yield on the S&P 500 so I like to look for stocks paying maybe a little above average .
 I also want to look at the payout ratio though and this is something we ’ve talked about before . The payout ratio is the percentage of profits paid out to cover the dividend . I like to see a payout ratio of 60 % or less so I know the company is keeping enough money back for growth as well as making those cash payments .
 So obviously you know I ’m all about dividend stocks but there ’s another side of investing , looking at companies with the fastest growth . Think names like Tesla , Netflix and Amazon . This growth investing can be just as profitable or more than dividend investing so I need your opinion . Which do you want to see more videos about , dividend or growth investing . Just scroll down below the video and let me know in the comments .
 An important note here , any type of investing can get really expensive if you ’re buying and selling a lot . That ’s why I ’m using M1 Finance for our 2019 stock market challenge for a no - fee investing option that saves thousands .
 The second factor I ’m looking for in these long - term stocks to buy is going to take advantage of big macro trends . This means finding companies that will benefit from those large , universal trends like aging populations , food demand , automation .
 We ’re talking the massive , unstoppable forces that will unfold over decades . This kind of long - term investing is the best thing you can do for your portfolio and it ’s really how some of these hedge funds managers like Seth Klarman make their billions .
 This is one of my favorite ways to invest because it makes it so easy . You ’re looking at these big trends and thinking , OK which sectors or industries of the economy will benefit ? Those forces are going to drive demand for every company in that sector and industries so once you answer that question , you just look for the leaders in the group .
 The best part is , you do n’t have to pick that one best company because all the players in the group will benefit from these massive shifts .
 Some of the biggest macro trends I ’m watching include aging populations , so the fact that 10,000 Americans are reaching retirement age everyday and that ’s going to affect everything from government services to consumer spending .
 Food demand , global agricultural production just is n’t keeping up with demand , obviously automation and artificial intelligence will bring huge shifts in work and other areas .
 Big data , and especially with the coming 5 G networks I think will bring a wave of changes . Finally the shift in economic and political strength to Asia and here we ’re not only talking about China which is the big one but also India and other parts of the region .
 The third factor I ’m looking for in long - term stocks is going to be just as important and that ’s companies safe from the destruction in those macro trends . Just as a lot of opportunities are created from those massive trends , there ’s also going to be that creative destruction that is the hallmark of capitalism .
 With this one , think of entire industries like newspapers and magazines . Think of once hugely successful companies like Kodak that , while it ’s survived , it ’s hard to argue that the company is the giant it used to be .
 Here I ’m thinking about industries at risk from automation and AI and we ’re not just talking about making the industry obsolete but the kind of change that will be hard for companies to keep up with .
 There will always be a need for banking but the evolution to online banking , peer - to - peer lending and even digital currencies is making it very difficult for banks to keep up . You could have a best - of - breed bank stock but if they are n’t constantly adapting to these changes , it ’s not going to last the thirty years .
 I ’m also looking at companies at risk to big regulatory concerns and what we ’ll just call Death - by - Amazon . So here I want to stay away from pharmacy retail and drug makers , not because I think those industries wo n’t be around but because these big risks are evolving so quickly that a lot of companies wo n’t be able to keep up .
 So those three factors are guiding my long - term investments but of course , I ’m still doing that deep fundamental analysis when I pick stocks . I ’m looking at cash flows and profitability like we ’ve talked about in other videos and finding companies with a distinct advantage over competitors .
 I know it ’s a lot but nobody said finding the best stocks for the next 30 years would be easy . Now I ’m going to reveal five names that I think could make the cut . Some of these are going to be pretty safe bets while others could be a little more risky .
 Our first stock is an anchor for a lot of portfolios , Campbells Soup , ticker CPB . The $ 10 billion leader in packaged foods controls 60 % of the canned soup market and a strong position in snacks and beverages . That kind of market share and size gives it negotiating power against retailers in shelf - space and pricing .
 Management has made some missteps over the last couple of years but has also been the victim of some bad economics in food packaging . Food costs have been rising at around 3 % annually but companies have n’t been able to pass these increases on to customers so profitability has suffered . Shares have fallen about 45 % since mid-2016 but represent some great value right now .
 Management has already driven $ 550 million in cost savings and expects another $ 400 million through 2022 which should rekindle some profitability . They ’re also expecting to announce buyers for the international business and Bolthouse Farms Fresh segment by the end of the year . The two segments represent about $ 2.1 billion in revenue so I ’m modeling around $ 4 billion from buyers that will significantly help to pay down some of that debt that ’s acting as an overhang on the shares .
 Earnings are expected 0.8 % lower over the next four quarters but the company has a strong history of beating expectations . I ’m forecasting $ 2.55 in earnings per share on stronger profitability which would put the shares around 14 - times on a price - to - earnings basis .
 The shares trade at a price of just 1.1 - times sales which is a 40 % discount to the five - year average and almost half the two - times average price - to - sales multiple in the industry so some good value here .
 Besides a great valuation , solid dividend and just the strength of the company ’s business , I love Campbells here for a potential catalyst . Activist hedge fund Third Point has been battling the company for years to unlock shareholder value and take control from the Dorrance family . The hedge fund owns about 7 % of the shares and finally won an agreement last November to add two of its nominees to the board of directors .
 That means shareholders have a strong voice on the board that is expert in increasing value . The hedge fund has said everything is on the table including a breakup of the company or asset sales to unlock value and investors get paid a 3.9 % dividend while they wait .
 So I like Campbells but you ’re thinking , mmmm I just do n’t see soup as a growth market that ’s going to jump over the next 30 years . What else ya got for me ?
 China Mobile , ticker CHL , hits our list of stocks to buy for the long - term next . Just about every U.S. company has a ‘ china ’ plan to break into some part of the world ’s second largest economy . Even though the U.S. economy is still about twice as big , China ’s economy is adding almost twice the value to its economy every year because it ’s growing so fast .
 Getting exposure to that growth through U.S. companies with sales in China just is n’t enough . EVERY SINGLE INVESTOR needs to own some Chinese domestic stocks and China Mobile is one of my top picks .
 The telecom company controls 61 % of the 4 G market and 60 % of the total wireless market . With 916 million subscribers , it ’s the largest telecom in the world and despite this ginormous size already , it ’s still posting some astonishing growth . China Mobile also became the country ’s largest fixed broadband provider last year , controlling 42 % of the market and accounting for 73 % of all new broadband customers versus the other two telecoms China Unicom and China Telecom .
 China is determined to be the leader in 5 G , it ’s said so publicly and this is one of the first tech evolutions where it really has a chance to set the pace and it ’s going to do it . That ’s going to open up a lot of opportunity for telecoms and the broader economy . IoT smart connections among corporate clients increased 154 % in the first half of last year to 384 million , that ’s already more than the entire population of the United States .
 Behind all this growth is also one of the strongest balance sheets I ’ve seen with $ 70 billion in cash , that ’s more than 30 % of the company ’s stock market value . For comparison , Apple ’s cash stock pile is less than 10 % of its market value and China Mobile is generating over $ 7.6 billion in free cash flow every year .
 Shares pay a 3.9 % dividend yield and the company pays out 48 % of profits to the dividend which is solid but still obviously leaves lots of money for growth . At a price - to - sales ratio of two - times which is just under the 2.15 - times average over the last five years , the shares are n’t a bargain here but the long - term potential is undisputed .
 There is one major drawback to China Mobile , the controlling ownership by the Chinese government . As the controlling shareholder and regulator of all three domestic telecom operators , the government is a limiting force on how powerful any one company can become . In fact , over the last decade , it ’s swapped out the CEOs of the companies twice to try distributing management experience and knowledge . The upside to all of this is that the Chinese market will continue to grow and the government would n’t consider letting anyone else play beyond the three established companies so you basically have an implicit guarantee for China Mobile .
 ConAgra Foods , ticker CAG , is one I added to our 2019 Dividend Portfolio in February . The company is a U.S. powerhouse in prepared meals where it ’s the second - largest in the industry . It has a 40 % market share in canned tomatoes and more than a fifth of the meat snacks market with Slim Jim . The company has some solid brands in that relatively safer consumer staples sector so we ’re talking dividends as well as a recession - proof industry .
 Management fumbled big time with last year ’s Pinnacle acquisition and had to lower the profit outlook by 20 % late last year . The problems were centered around Pinnacle ’s distribution business so a little harder to read but management has been very transparent since December about its plans going forward . I think they ’re being overly conservative on estimates for a 5 % sales decline and margin loss on the Pinnacle assets so the next surprise could be on the upside when things come out better than expected .
 Despite the missteps , the Pinnacle deal still brought a lot of opportunity to the company with a position in the faster - growing frozen foods space . Consumer data is showing millennials are adopting frozen meals at a higher rate than previous generations and it ’s hard to imagine a tech shift that could put this industry in jeopardy .
 Shares of ConAgra pay a 3.9 % dividend which management has affirmed with its new 2019 outlook and trade for just 9.9 - times trailing earnings , that ’s a 41 % discount to the price multiple where it was trading in November . Cash flow is still solid and management is expecting $ 215 million in cost savings through 2022 on the acquisition . The average analyst price target is 50 % higher than the current price and even the lowest price target is 8 % higher .
 Next we have the Vanguard Real Estate ETF , ticker VNQ , which is probably my favorite exchange traded fund and another in our 2019 challenge portfolio . It holds shares of 187 real estate companies spread across all the property types and across the United States .
 Everyone in the community knows I ’m a huge believer in real estate . I got my first professional job as a commercial property analyst while in college , I ’ve managed my own rental properties and have seen real estate create more fortunes than any other asset . Real estate is truly a generational wealth - builder and will always be in demand .
 The fund pays a 4.2 % dividend yield and has returned 14.7 % annually over the last decade . Beyond the solid cash yield and return , this is a great opportunity to take a little risk out of the stock market and have it in a real physical asset like property .
 The fund has been under pressure over the last couple of years because of those rising interest rates . Obviously with the leverage used in real estate , any time you have rising rates , that ’s going to weigh on returns but the Fed has signaled no more rate hikes this year and that could unleash a lot of value in real estate .
 We saw the real estate fund in blue here outperforming stocks through 2017 when rates started heading higher . Looking more recently with that market crash last year and we ’re seeing real estate outperform again .
 Now I know I said I wanted to stay away from pharmaceutical stocks because of that potential for regulatory problems over drug prices but I think Cardinal Health , ticker CAH , deserves a spot on the list . The $ 15 billion leader in medical supplies and pharmaceutical distribution to hospitals and pharmacies is diversified enough that I think it can withstand some of that regulatory risk .
 The biggest reason I ’d overlook that risk of problems with drug pricing is the company ’s position in one of the biggest and surest demographic trends , the aging population . The very middle of the Baby Boomer generation , those born in 1955 , turn 64 years old this year . That still puts a tidal wave of people over the next two decades that will be increasing the demand for healthcare .
 Between AmerisourceBergen , Cardinal Health and McKesson , these three companies control 90 % of the pharmaceutical wholesale market in the country . Even if we do see true enthusiasm for drug price controls from the government , which is a long - shot to start , then I think it ’s likely the industry can negotiate a compromise that still maintains solid profits while moderating price increases .
 Management has identified over $ 300 million in cost savings it can drive this year and next which could rocket free cash flow . Shares pay a 3.8 % dividend yield and the payout has grown at an 8 % annualized clip over the last five years .
 Analysts are only expecting 2.4 % earnings growth to $ 5.10 per share over the next year but the company has a history of thrashing expectations . Over the last two years , management has surprised on the upside by 14 % over expectations with even stronger results lately . Even the estimate though puts the shares at 10 - times earnings so definitely some value in this one .
 Finding stocks to buy now is n’t the only question you need to ask as investor . It ’s just as important to find the investments that will not only grow your money but the companies that will be around when you retire . Use a few basic screens and analysis to find these forever stocks to invest your money and have the confidence that it will be there when you need it .


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UNESCO Almaty Cluster Office is seeking expressions of interest from qualified and experienced individuals, teams or organizations to develop description of information panels to be installed at 11 component sites of the Silk Roads: the Routes Network of Chang’an – Tian-shan Corridor World Heritage (WH) property in Kazakhstan and Kyrgyzstan. This action is organized within the framework EU/UNESCO Project: “Silk Road Heritage Corridors in Afghanistan, Central Asia and Iran – International Dimension of the European Year of Cultural Heritage”.
1. Individuals (communication, PR and/or media specialists, cultural heritage specialists) or organizations with good knowledge in the area of communication, culture/cultural heritage, tourism.
2. Good writing skills are essential.
3. Professional English is essential.
4. Knowledge/expertise and experience in the field of communication, PR, media and/or cultural heritage is essential.
5. Experience in developing and communicating messages aimed at raising awareness, delivering information and ideas is essential.
6. Knowledge of UNESCO’s 1972 World Heritage Convention and Guidelines is desirable.
2. Competitiveness of the financial proposal.
All mandatory documentation (please see “Response to Request” should be submitted by email to a.zhanseitova@unesco.org by 18:00 Almaty time on Monday, 4 March 2019.

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UNESCO Almaty Cluster Office is seeking expressions of interest from qualified and experienced individuals , teams or organizations to develop description of information panels to be installed at 11 component sites of the Silk Roads : the Routes Network of Chang’an – Tian - shan Corridor World Heritage ( WH ) property in Kazakhstan and Kyrgyzstan . This action is organized within the framework EU / UNESCO Project : “ Silk Road Heritage Corridors in Afghanistan , Central Asia and Iran – International Dimension of the European Year of Cultural Heritage ” .
 1 . Individuals ( communication , PR and/or media specialists , cultural heritage specialists ) or organizations with good knowledge in the area of communication , culture / cultural heritage , tourism .
 2 . Good writing skills are essential .
 3 . Professional English is essential .
 4 . Knowledge / expertise and experience in the field of communication , PR , media and/or cultural heritage is essential .
 5 . Experience in developing and communicating messages aimed at raising awareness , delivering information and ideas is essential .
 6 . Knowledge of UNESCO ’s 1972 World Heritage Convention and Guidelines is desirable .
 2 . Competitiveness of the financial proposal .
 All mandatory documentation ( please see “ Response to Request ” should be submitted by email to a.zhanseitova@unesco.org by 18:00 Almaty time on Monday , 4 March 2019 .


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Chief Servant Adama Barrow just concluded his two-week long meet the people’s tour where he made several promises. Reading various media reports I got to understand that these promises form part of 42 projects that are identified under his National Development Plan.
Since the days of Jawara and then Yaya Jammeh we have these presidential countrywide tours where numerous promises are made. In most cases these promises are not fulfilled but get repeated at every tour.
This trend has to stop. But if only citizens begin to actively identify these promises in order to track their implementation.
Citizens in each and every village, town, ward, district or region must begin to list these promises made to them so that after the tour they start the process of following up with the relevant Government institutions as well as their National Assembly Member and Local Government Chairperson, Governor and Mayor to ensure that the promises that the Chief Servant gave them are fulfilled.
This is the only way we will end the usual practice of empty promises imposed on citizens by politicians. This is the only way we will make our presidents honest and effective. This is the only way citizens will ensure that no politicians and public officers take them for a ride.
Therefore, to start that process, I have gone through various media reports to capture some of the promises made by the Chief Servant Adam Barrow and some of his ministers during the tour. I urge you to also go back to those reports to identify which promise was made to your village or town or ward or district or region. We must not let Adama Barrow treat us as how DK Jawara and Yaya Jammeh treated us.
11. To build fish processing factories and storage facilities in Tanji and Brufut that would create more than 20, 000 jobs. Work to begin 2019.
15. To make Jarra and Kiang the first to benefit from national electricity roadmap.
19. Minster of Education Claudiana Cole promised Kombo North a new and accessible senior secondary school for the district if the people can provide land.
26. A digital register that would register all pregnant women in the country to enable health workers to monitor, respond and send alerts to them.
What was promised to your village or town or region? Find out and start tracking the fulfilment of the promises. Promises, when made, are to be kept and not broken!
CSOs and NAMs and other stakeholder must also follow up on these promises. Let us help Barrow fulfil his promises!
Adamas’ track record has so far failed the apt title of “chief servant” after merely one and a half year in office. He is gradually turning into a tyrant, warning would-be protesters about severe consequences Jammeh-style, and demeaning Gambian political activists abroad (I have a problem with the term diasporans, whatever that means). Don’t shy away from the term a dictator in the making, Madi.
We are witnessing glaring similarities between Adama and the past FAILED presidents of the republic. That should be a call for more vigilance and scrutiny of all aspects and branches of an administration that is evidently taking us downhill. Nevertheless, expecting any different results from Adama and Ousainou, from that of Dawda and Yaya will be pure insanity.
Madi keep up the unflinching loyalty to your people and the truth.
I say jerre jeff, njaraama, abaaraka.

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Chief Servant Adama Barrow just concluded his two - week long meet the people ’s tour where he made several promises . Reading various media reports I got to understand that these promises form part of 42 projects that are identified under his National Development Plan .
 Since the days of Jawara and then Yaya Jammeh we have these presidential countrywide tours where numerous promises are made . In most cases these promises are not fulfilled but get repeated at every tour .
 This trend has to stop . But if only citizens begin to actively identify these promises in order to track their implementation .
 Citizens in each and every village , town , ward , district or region must begin to list these promises made to them so that after the tour they start the process of following up with the relevant Government institutions as well as their National Assembly Member and Local Government Chairperson , Governor and Mayor to ensure that the promises that the Chief Servant gave them are fulfilled .
 This is the only way we will end the usual practice of empty promises imposed on citizens by politicians . This is the only way we will make our presidents honest and effective . This is the only way citizens will ensure that no politicians and public officers take them for a ride .
 Therefore , to start that process , I have gone through various media reports to capture some of the promises made by the Chief Servant Adam Barrow and some of his ministers during the tour . I urge you to also go back to those reports to identify which promise was made to your village or town or ward or district or region . We must not let Adama Barrow treat us as how DK Jawara and Yaya Jammeh treated us .
 11 . To build fish processing factories and storage facilities in Tanji and Brufut that would create more than 20 , 000 jobs . Work to begin 2019 .
 15 . To make Jarra and Kiang the first to benefit from national electricity roadmap .
 19 . Minster of Education Claudiana Cole promised Kombo North a new and accessible senior secondary school for the district if the people can provide land .
 26 . A digital register that would register all pregnant women in the country to enable health workers to monitor , respond and send alerts to them .
 What was promised to your village or town or region ? Find out and start tracking the fulfilment of the promises . Promises , when made , are to be kept and not broken !
 CSOs and NAMs and other stakeholder must also follow up on these promises . Let us help Barrow fulfil his promises !
 Adamas ’ track record has so far failed the apt title of “ chief servant ” after merely one and a half year in office . He is gradually turning into a tyrant , warning would - be protesters about severe consequences Jammeh - style , and demeaning Gambian political activists abroad ( I have a problem with the term diasporans , whatever that means ) . Do n’t shy away from the term a dictator in the making , Madi .
 We are witnessing glaring similarities between Adama and the past FAILED presidents of the republic . That should be a call for more vigilance and scrutiny of all aspects and branches of an administration that is evidently taking us downhill . Nevertheless , expecting any different results from Adama and Ousainou , from that of Dawda and Yaya will be pure insanity .
 Madi keep up the unflinching loyalty to your people and the truth .
 I say jerre jeff , njaraama , abaaraka .


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87 out of 100. Incorporating 1300+ ratings and reviews.
The JamMan Stereo is the current JamMan series flagship looper pedal, and while it has been years since it was first introduced, it is still very much relevant and in demand.
It stays true to the original JamMan design, focusing more on the needs of singer/guitarists with its four footswitch interface, stereo input/output, and microphone compatibility via a balanced XLR input.
As expected, there's a lot of loop recording time to work with, thanks to its 35 minutes total recording time and 99 internal memory slots. And if that's not enough, you can expand the memory to 16 hours via an SDHC card, and add another 99 memory slots.
DigiTech added a bunch of extras that include Reverse playback, three different stop modes (Fade, Finish, Stop), tempo adjustments, and built-in metronome.
Dimensions: 6.84" x 6.70" x 2.89"
The DigiTech JamMan Stereo continues to be reasonably well regarded, even after many years of being available. Its sound quality gets most of the positive feedback, from guitarists who use the pedal to build, save and play their own backing tracks. The four footswitches also offer better control, compared to compact single footswitch loopers.
While many are pleased with its capabilities, there are some that find the JamMan Stereo lacking, especially when compared to what recently released loopers can do.
We recommend that you check out some of the newer alternatives before buying this one - you'll find our current recommended list in our guide to The Best Loop Pedals.

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87 out of 100 . Incorporating 1300 + ratings and reviews .
 The JamMan Stereo is the current JamMan series flagship looper pedal , and while it has been years since it was first introduced , it is still very much relevant and in demand .
 It stays true to the original JamMan design , focusing more on the needs of singer / guitarists with its four footswitch interface , stereo input / output , and microphone compatibility via a balanced XLR input .
 As expected , there 's a lot of loop recording time to work with , thanks to its 35 minutes total recording time and 99 internal memory slots . And if that 's not enough , you can expand the memory to 16 hours via an SDHC card , and add another 99 memory slots .
 DigiTech added a bunch of extras that include Reverse playback , three different stop modes ( Fade , Finish , Stop ) , tempo adjustments , and built - in metronome .
 Dimensions : 6.84 " x 6.70 " x 2.89 "
 The DigiTech JamMan Stereo continues to be reasonably well regarded , even after many years of being available . Its sound quality gets most of the positive feedback , from guitarists who use the pedal to build , save and play their own backing tracks . The four footswitches also offer better control , compared to compact single footswitch loopers .
 While many are pleased with its capabilities , there are some that find the JamMan Stereo lacking , especially when compared to what recently released loopers can do .
 We recommend that you check out some of the newer alternatives before buying this one - you 'll find our current recommended list in our guide to The Best Loop Pedals .


text: Help Florence restore her familys fortune in Secret Diaries: Florence Ashford, a wonderful Hidden Object Puzzle Adventure game! In order to pay off her fathers debt, and regain the Ashford familys riches, Florence is off to the Marquis Henry. The Marquis is wealthy, and Florence has set off to marry him. Explore Bucklebury manor and discover the truth about the Marquis!

tokenized: Help Florence restore her familys fortune in Secret Diaries : Florence Ashford , a wonderful Hidden Object Puzzle Adventure game ! In order to pay off her fathers debt , and regain the Ashford familys riches , Florence is off to the Marquis Henry . The Marquis is wealthy , and Florence has set off to marry him . Explore Bucklebury manor and discover the truth about the Marquis !


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A brand’s reputation is in the hands of its clients. With the virtual platforms slowly taking over, it is important for every business to gain the trust of customers.
At Digital Hub Solution, we work towards offering the best brand reputation management services. We understand that there’s intense competition and thus we work hard to build a favorable image of your company.
Why Select Digital Hub Solution for Brand Reputation Management?
Our team of ORM managers keeps a check on the number of visitors that your website is receiving. Other than that, we also monitor the reviews received across all online channels. We use certain tools that make all of this easier and quicker.
The market is constantly changing along with the customers’ demands and needs. So, it is necessary to maintain a solid brand reputation. Updating your website with the on-going trends keeps the customers engaged and helps gain their trust.
Being a Digital Marketing firm, we know the value of Search Engine Optimization. So, we monitor the content published on social media platforms. We always want to ensure that relevant keywords are placed in any kind of posted content.
At Digital Hub Solution we never take customers for granted. So, we keep a check on every little response that your brand receives on social media channels. Whether it is a comment or a tweet, we ensure that the customer always receives a reply.
Want to improve your brand’s reputation? Connect with Digital Hub Solution. Our brand reputation management strategies will definitely help you make a difference.

tokenized:
A brand ’s reputation is in the hands of its clients . With the virtual platforms slowly taking over , it is important for every business to gain the trust of customers .
 At Digital Hub Solution , we work towards offering the best brand reputation management services . We understand that there ’s intense competition and thus we work hard to build a favorable image of your company .
 Why Select Digital Hub Solution for Brand Reputation Management ?
 Our team of ORM managers keeps a check on the number of visitors that your website is receiving . Other than that , we also monitor the reviews received across all online channels . We use certain tools that make all of this easier and quicker .
 The market is constantly changing along with the customers ’ demands and needs . So , it is necessary to maintain a solid brand reputation . Updating your website with the on - going trends keeps the customers engaged and helps gain their trust .
 Being a Digital Marketing firm , we know the value of Search Engine Optimization . So , we monitor the content published on social media platforms . We always want to ensure that relevant keywords are placed in any kind of posted content .
 At Digital Hub Solution we never take customers for granted . So , we keep a check on every little response that your brand receives on social media channels . Whether it is a comment or a tweet , we ensure that the customer always receives a reply .
 Want to improve your brand ’s reputation ? Connect with Digital Hub Solution . Our brand reputation management strategies will definitely help you make a difference .


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The pay-per-click (PPC) landscape is ever changing. In the first half of this year alone we have seen some major announcements from Google AdWords that have shaken up the world of ecommerce and paid advertising in 2016.
During the Google Performance Summit held earlier this year the search giant introduced new upgrades, features, designs and product types to its AdWords and Analytics platforms. We take a look at the four that caught our attention in relation to paid advertising.
High on Google’s list of things to do for 2017 is the redesign of its AdWords user interface. This is because many people find the current AdWords dashboard to be quite tricky when it comes to finding the data and insights you need.
The new interface is designed to bring the most important features together to allow a quick overview of the campaign. This will allow all parties to better communicate account insights and facts and redirect your attention to optimising elements that have the most impact.
Pay-per-Click helps you target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop. Your business gets found by people on Google precisely when they’re searching for the things that you offer.
In February this year Google announced that it was doing away with right side ads in a bid to bring uniformity to the Google experience across devices. With this came the introduction of expanded text ads. What this means for advertisers is that headlines are now much bigger as in two 30-character headlines bigger. This is a step up from the single headline with just 25 characters.
This has huge implications for advertisers. Google has already reported a 25% increase in click through rates for advertisers as a result of the change. The search giant also says that longer headlines will be more useful for advertisers by allowing for better qualified traffic.
For a Pay-Per-Click campaign that pops! Contact Digital Cloud today.

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The pay - per - click ( PPC ) landscape is ever changing . In the first half of this year alone we have seen some major announcements from Google AdWords that have shaken up the world of ecommerce and paid advertising in 2016 .
 During the Google Performance Summit held earlier this year the search giant introduced new upgrades , features , designs and product types to its AdWords and Analytics platforms . We take a look at the four that caught our attention in relation to paid advertising .
 High on Google ’s list of things to do for 2017 is the redesign of its AdWords user interface . This is because many people find the current AdWords dashboard to be quite tricky when it comes to finding the data and insights you need .
 The new interface is designed to bring the most important features together to allow a quick overview of the campaign . This will allow all parties to better communicate account insights and facts and redirect your attention to optimising elements that have the most impact .
 Pay - per - Click helps you target your ads to customers in certain countries , regions or cities – or within a set distance from your business or shop . Your business gets found by people on Google precisely when they ’re searching for the things that you offer .
 In February this year Google announced that it was doing away with right side ads in a bid to bring uniformity to the Google experience across devices . With this came the introduction of expanded text ads . What this means for advertisers is that headlines are now much bigger as in two 30 - character headlines bigger . This is a step up from the single headline with just 25 characters .
 This has huge implications for advertisers . Google has already reported a 25 % increase in click through rates for advertisers as a result of the change . The search giant also says that longer headlines will be more useful for advertisers by allowing for better qualified traffic .
 For a Pay - Per - Click campaign that pops ! Contact Digital Cloud today .