Here’s How a Good Idea Goes to Crap
It starts so innocently.

The creative makes a new product, service, document, or presentation. She gives her heart to it. The design is beautiful. The narrative is clear and concise.

Later, the item in question gets passed around for feedback (because everything needs feedback). The first person says:

“Hmmm, are you sure everyone will know what you mean by Initiative Y?”

And then another:

“You should go a little further into detail on page 7.”

Should we do one more? Why not.

“Ooh, you didn’t talk about _____! We’ve got to have _____ in everything we talk about!”

All feedback points to more. More details. More explanation. More contingencies. More references. Suddenly, without anyone really knowing what happened, a well-designed work of art is now a Frankensteined mess.
['Todd Brison']
['Life Lessons', 'Creativity', 'Journalism', 'Business', 'Art']