Video Storytelling for Asian Audiences
We’ve heard these a lot. What can you do that your rivals can’t? Are you the best option in the market? What exactly is your USP? These questions tend to motivate brands to traditionally center their ad messaging around USPs which are usually brand-focused. Is this approach truly effective in making ads relatable to their target audience or is it time for brands to explore emerging approaches which have consumers at their forefront?

While there are numerous ways to ideate and create video content, based on my personal research, I believe the inclusion of these 2 concepts in your video content will put in good stead to achieve your marketing goals in 2020 and beyond.

First, Universal Human Truths also known as UHTs are human ideals, qualities or situations that are motivational or easily recognizable. These could include emotions or common experiences that your target audiences are likely to have gone through.

Second, localization is equally important. Communicating the selected UHT in a local context like using festivals or experiences unique to that country will help strengthen the message and emotional connection with the brand.

Identifying and adapting UHTs in an apt manner are crucial steps in creating emotional connections between brands and their target audiences.
['Kishan S.']
['Video Marketing', 'Asia', 'Vídeo Storytelling', 'Social Media Marketing', 'Content Marketing']