5 Suggestions That Will Help You Become a Successful Salesperson
5 Suggestions That Will Help You Become a Successful Salesperson

Follow these tested-and-tried practices.

The first step to success is taking the first step. Photo by Jake Hills on Unsplash

Selling is difficult.

I know because I’ve been selling for years. And with the double whammy of the COVID-19 pandemic and recession, selling is now more stressful than ever before.

So, what does it take to be a successful salesperson during these challenging times?

Here are five suggestions to help you –

First, be patient.

Don’t rush. You can’t master selling in a day. Learn about your products and services. Learn about your market and industry. Whatever they teach you in your employer’s training sessions, absorb it. Selling is a profession, not a job.

Second, be persistent.

Or, better yet, be reckless, but in a polite way.

You don’t want to be a pest, but you don’t want to be a wallflower either. Unless your employer is providing you with warm or inbound sales leads, you must prepare to make many cold calls.

What? Do you think cold calling is dead? Not so. In this economy, most of your potential customers will not contact you unless they have an urgent need. So, you must take the initiative and make outbound calls. But don’t rely on calls alone. Send attention-grabbing emails with eye-catching subject lines. Keep your emails concise. Be confident. Encourage a call to action. Your goal is to hook your prospect to schedule an appointment, not waste his precious time with long, torturous messages.

And don’t be shy about leaving voice messages.

Using a variety of tactics should get your proverbial foot in the door.

Third, be curious.

The more interested you are in your market and your customers, the better chance you will learn more.

Keep up with the latest trends in your industry and market. Read books. Watch videos. Listen to audiobooks or CD-ROMs. Never stop learning.

“Selling Ain’t Hard When You Know How” - Victor Antonio, Author & Business consultant

Fourth, be emphatic.

Customers want to work with salespeople who care about them.

If they sense you only care about money, they will run. Your customers need to know that you value their business and that they are not another meal ticket. Don’t focus on the short sell; instead, foster on building long-term relationships that will reap more revenue down the road.

And finally, be a good listener.

The more you talk, the less you sell. Customers don’t want to hear your rehearsed sales pitches. They want you to listen to their problems and help solve them. It’s that simple.

The Takeaway.

Selling may be difficult, but it doesn’t have to be hard. Follow some simple and basic practices and rules, and you will be successful.
['Don Lee']
['Business', 'Success', 'Sales']