Branding for Solopreneurs — How To Stand Out!
Four steps to branding success:

Bear in mind the following four principles of successful branding:

Photo by Slidebean on Unsplash

1) Brand identity

This is your brand personality. How do you want to be perceived by (potential) clients and peers? It’s important to realize that you can create your brand around your personality. As freelancers, there’s no need to try and become someone else. Stay true to yourself and be who you are. This will also make your brand more credible.

2) Brand consistency

As already mentioned, brand consistency is essential. Take care that your website, brochures, business cards, Facebook page, personal appearance, the way you present yourself, etc. are all homogenous and consistent to avoid confusing and driving away potential clients.

3) Brand recognition

Simply put: get your brand seen, and be everywhere where your target audience is. Once you’ve identified your ideal client and have researched them, start getting your name out there using a targeted approach. Your market will think you are everywhere, which will again boost your credibility.

4) Brand engagement

Unlike just a few years ago, today is all about brand engagement. Any small business owner should be active on social media, participate in forum discussions, write a blog or at least comment on other blogs, have a video blog, and so forth.

This type of online presence is good for SEO purposes and will drive traffic to your website. It is also crucial to engage with your followers or ‘fans’ to make them feel part of your business and enhance their brand experience.
['Kahli Bree Adams']
['Branding', 'Business', 'Entrepreneurship', 'Solopreneur', 'Freelancing']