How to Make Your Content Stand Out in 2021
Add Easy Ways to Share

Going into 2021, let’s all remember something that some marketers have seemed to forget. Social media is social. People want to share their experiences (how many engagements, weddings, and kid photos do you scroll through on your social feed in a day?) Social media has become a huge part of our lives because we love to share our lives. We’ll happily share personal news or career news with our friends and family through an Instagram post or Facebook post.

Feed into that. Your content needs to be as easily shareable as you can possibly make it. Blog posts should have sharing options at the top, bottom, or side. Your email newsletters can say, “Feel free to forward this to a friend!” at the bottom. Your Instagram captions can say, “Tag a friend who needs to see this.” The more shareable your content is, the faster word will spread about your brand and products.

Where we’ve seemed to miss the mark on this in 2020 is not putting enough effort into the shareability of our content. We’ve gotten into the habit of creating content and hoping it sticks instead of telling our customers that we would love it if they passed the message along to their friends. And that’s the cumulation of all of these strategies to get your content to stand out in 2021.

People don’t want to share that sleazy magazine article about a celebrity getting divorced. They want to share high-quality content that makes them look good for having watched, listened, or read it. Your content needs to make your audience want to share it because it will make them look like the hero.

This is the basis of marketing — you’re not the hero, they are. If you can give your audience the chance to look smart in front of their peers, you’ve won the content game. Guess who’s content they want to read again so they can keep looking great in front of their friends, family, and coworkers?

Yours.

That’s how you make your content stand out in 2021. You haven’t missed the boat on being able to create the next big blog, getting 100,000+ social followers, or launching a hit podcast.

The opportunity is never going to go away. You just have to care enough about your audience’s experience when they consume your content that it makes them stick around to learn more.
['Eva Gutierrez']
['Digital Marketing', 'Content Marketing', 'Marketing Strategies', 'Marketing', 'Content Strategy']