The Next Evolution of Josh.ai
The Josh.ai brand has evolved.

Today we say “thank you for your service” to our globally recognizable mascot and logo of 6 years, and say hello to a new, focus group approved and socially conscious rebranding of what Josh.ai stands for. With the rebranding today, Josh.ai isn’t simply updating a logo or website design. We are also giving new life to the Josh.ai identity, expanding beyond the familiar silhouette of the friendly and helpful dog.

This new direction will instill the vision of the company into every aspect of its products, services, and customer relationships. But first, let’s take a moment to reflect on our origin.

Hello, old friend.

When we first started out in 2015 we sought to imbue our brand identity with qualities you can trust: friendliness, loyalty, and a willingness to help. For the first time, we’re showing a glimpse into the weeks long process that went into developing the brand as we know and love today.

An early abstract concept.

An early, more aggressive approach to the dog head.

Feeling whimsical.

Look familiar?

These explorations and many more culminated in the logo that we’re used to today. However, the time is ripe for change. After a tumultuous year where everyone spent a good portion of time stuck at home and in introspection, we felt the need to update our logo to reflect the societal changes we’ve witnessed over the past several months. Finally, we are ready to unveil the next evolution of the Josh.ai brand.
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['Logo', 'Logo Design', 'Branding', 'Smart Home']