Case study: Package design and mockup process
One fine day, I was on a call with one of my collegemates. Talking to me about him joining his friend, in a jaggery powder business. (considering his nickname was an apt business for him :-P). He was looking out for someone who could design packaging and some things for their website, So me being me I took up that project. As I wanted to learn and work on my research skills. So I visited their website and I saw the logo which looked like this

Which didn't look like a company which sold organic jaggery powder. It looked more like a company that worked with and sold something mechanical. So I decided to start with the logo, I got into reading and market(competitor) research. I was instructed by my mate to stick with the colour scheme of the website. This was the colour scheme I decided to go with.

The next step was to design a logo that went with the product that is organic jaggery powder. Well, jaggery is made using sugar cane and it is the healthier brother of sugar(not for diabetic people though). Since the product is direct farm to bowl I decided to stick to the raw material(sugarcane) and the place it will reach(bowl). So the logo design consisted of 2 main components, Sugarcane and a bowl. The design of the sugarcane was done in such a way that it kind of resembled bamboo as bamboo is a symbol of growth and strength. Here is how it came out:

The font that I used for the company name is “Giaza Pro” the reason being it gave a more premium look and a feel of luxury to the name. The name looked more elegant.

And this was the final design:

Before:

After:
['Arun Nair']
['Product Design', 'Logo Design', 'UX Research', 'Case Study', 'Mockup']