Voice Summit 2019
1. It’s still early

As we all know, voice is delicate. Without thoughtful design experiences easily break. And while the learning curve is low, there still is one for voice. Precision is needed in commands to get the desired result. And adoption from brands is still a work in progress. Voices.com shared that half of marketers say no voice app in the horizon, they’re in “wait and see mode”. Right now they see the most potential with Alexa, on mobile, and in the car.

2. Enterprise is next

We saw this with mobile apps, first wave was fun applications then came the explosion of business applications. Overtime paying for apps became common behavior from customers. Voice too is seeing this evolution to complex experiences with monetary value. With speech recognition and speaker identification enterprise applications, voice is ready for business use cases.

3. Voice is everywhere

We’re entering phase two. Phase one was mobile and smart speakers like Alexa and Google Home. Now we’re seeing voice assistants being incorporated into all types of devices. Voice isn’t like Apple vs Android tho, where you buy into an ecosystem. There will be countless voice assistants people bring into their homes, offices, cars, and stores. What it boils down to is voice is about speed. The challenge is to offer something that is easier and faster to do via voice.

It’s an exciting time to be in this space amongst the pioneers. But given where voice is today, while there is immense potential, over-promising can be very detrimental. It’s better to deliver something simple and lovable, iterating over time.

Want more? Each day was filled with rich insights, for a deeper look, here are my highlights by day:
['Raika Sarkett']
['Google Assistant', 'Alexa', 'Conversational UI', 'Voice Assistant', 'Amazon Echo']