Design Case #01 / Mari Zombie
01) The project

This is definitely one of my favorite projects since I was able to develop a lot of different design materials, learn new things, understand how areas until then completely untrodden by me worked and get out of several of my comfort zones.

Mari Zombie is an alternative model who works with adult entertainment in the city of Sao Paulo, Brazil.

The process of naming the project was also my responsibility, and to be honest it was quite simple. I already had the whole concept in my head when the client decided to take me on board for the job. Since she was already a friend I knew about her personal preferences, and it was simple to put together her name, Mariana, with something she likes and has a tattoo of, musician and director Rob Zombie, thus creating Mari Zombie.

02) Visual ID

The whole project had a lot of inspiration from the client’s personal taste, and a lot of the references are from horror and gore movies, specially the ones directed by Rob Zombie.

I) References

Movies like House of 1000 Corpses, The Devil’s Rejects, A Nightmare on Elm Street and Friday the 13th had a direct connection with the final result of the project’s visual material. Band logos such as Sarcofago, Mayhem and Rob Zombie also influenced the logo’s typography.
['Data Detox']
['Sex Work', 'Camgirls', 'Nsfw', 'Design', 'Case Study']