Leverage AI to improve your ad targeting strategy
Defining an ad-group targeting strategy for your PPC accounts is one of the most important aspects of running successful PPC campaigns. A poorly defined strategy can result in wasted spending on an audience. Luckily this doesn’t have to be the case; there are techniques you can use to reach your desired audience more efficiently than before. Today’s post is about leveraging machine learning to create ad groups that engage with customers based on their micro and niche interests.

While many of us are familiar with using ad groups based on site-search queries to simplify our Search Ads setup, another method can be rewarding. It’s called interest-based advertising, and it can help you target a particular group of people with high precision. Yeah, it may not be sound like a new thing for you. However, I’m telling you a completely new methodology powered by a sophisticated AI mechanism and strengthened by social media platforms.

There is not much left after completing the keyword studies about your brand, product, and service to reach and penetrate the target audience. You did not fully match your target audience yet; you’ve only increased your visibility so far. You should reach your target audience and drive leads through the communities they are involved in, the content they consume, the trends they are interested in, and their researched topics.

Albus can analyze any audiences you want to reach, and it makes it through social media where everybody shares their opinions, emotions, affinity, and much more! With its sophisticated AI algorithm Albus finds niches and micro interests of any audience. And it doesn’t end here; Albus continuously segments that audience according to those interests and reveals what they are searching on Google.

Now you can target your audience and reach your true potential. You have keywords that are insights gained through superior machine learning for directly targeting search terms or creating custom audiences.

From now on, you can create your segmented interest-specific ad groups, review their search metrics, assign a budget separately and start driving a high amount of qualified traffic.
['Albus Ai']
['Digital Advertising', 'SEM', 'Audience Targeting', 'Google Ads', 'PPC Marketing']