3 Important Lessons Every Content Creator Needs To Know
Over the last few years, content creation has become a conventional career path. Everyone who’s posting online is a content creator, like it or not.

I have been creating content for myself for the last 4 years on various platforms. I recently started helping companies and brands create content for their online distributional channels. During this journey and studying several successful content creators, I learned the following lessons that can help thrive in your content creation

You Will Fail Often

When you start creating content you expect each piece you share with the world to go viral. You want it to make hundreds of dollars and garnered millions of views. Expecting so would be like living in a fairytale — where everything you post becomes a sensation.

If you share 100 pieces of content be ready to be failed at most of them. According to the 80/20 principle, 80% of your outcomes comes from 20% of your input. It applies in every field of life including content creation.

Out of all the stories I have written on Medium, I have made most of my money from 2–3 articles, and most of them have tanked badly.

And that’s okay.

You will fail a lot but that doesn't mean you need to stop creating content. It’s part of the process. Somedays, you will feel proud of your work, and most days, you’ll be struck by imposter syndrome.

When you prepare to fail, you don’t worry about the result and that keeps you consistent and stick to the process. You learn from every project, you get better with every content.

Consider content creation as a long-term investment, not all stocks you invest in will perform well but if one stock you bought did well you can cover the losses from all the bad investments. Treat your content the same way and you’ll never be afraid of failing.
['Shreya Badonia']
['Creativity', 'Content Marketing', 'Content Creators', 'Content Creation', 'Personal Brand']