Case study: Website redesign proposition for Mahny Jewelry
Who is our client?

Mahny Jewelry is a French brand of fine, modern and colorful handmade jewelry using sustainable materials, gold-plated brass, gold-plated with fine gold or stainless steel.

Assembled by hand, with genuine semi-precious stones, Mahny was created in 2016.

What is remarkable with Mahny Jewelry among other jewelry brands is the close relation the founder entertains with her customers as she mainly sells her products on site in popup stores. She also developed a real story around her craft has she is passionated about gems and precious stones. In fact, the name of the brand comes from a Cambodian feminine first name meaning “Precious stone, Gem”.

What’s the actual pain point of our client?

We conducted an interview with the jewelry designer to get a better understanding of her universe and her positioning regarding the evolution of her brand.

Digging deep into the actual struggle due to the national shutdown, we noticed the brand needs to be more displayed online, in order to face the actual situation and be prepared for Christmas season.

We understood she needed support to redesign her website so her products would be better presented. We also noticed the need to reorganize the elements of the pages as they were not structured. These design opportunities will provide a better brand image and reassurance for the customer.

The customers of Mahny Jewelry

We couldn’t build a new website prototype without taking into consideration the potential customers’ needs and habits. We conducted interviews with women who have a tight interest in jewelry, whether it’s for the aspect or for the history around the jewelry.
['Marion Guitton']
['Ironhack', 'Case Study', 'Prototyping', 'Website Design', 'Mahny Jewelry']