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Unpacking attitude certainty : attitude clarity and attitude correctness . Attitude certainty has been the subject of considerable attention in the attitudes and persuasion literature . The present research identifies 2 aspects of attitude certainty and provides evidence for the distinctness of the constructs . Specifically , it is proposed that attitude certainty can be conceptualized , and empirically separated , in terms of attitude clarity ( the subjective sense that one knows what one 's attitude is ) and attitude correctness ( the subjective sense that one 's attitude is correct or valid ) . Experiment 1 uses factor analysis and correlational data to provide evidence for viewing attitude clarity and attitude correctness as separate constructs . Experiments 2 and 3 demonstrate that attitude clarity and attitude correctness can have distinct antecedents ( repeated expression and consensus feedback , respectively ) . Experiment 4 reveals that these constructs each play an independent role in persuasion and resistance situations . As clarity and correctness increase , attitudes become more resistant to counterattitudinal persuasive messages . These findings are discussed in relation to the existing attitude strength literature .
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Intervention_Educational
attitude clarity
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Intervention_Educational
attitude correctness
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Outcome_Mental
attitude clarity
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Outcome_Mental
attitude correctness
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Outcome_Mental
attitude clarity
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Outcome_Mental
attitude correctness
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Outcome_Mental
play an independent role in persuasion and resistance situations
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Outcome_Mental
attitudes become more resistant