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document
Effectiveness of web-based tailored smoking cessation advice reports ( iQuit ) : a randomized trial . AIMS To determine whether web-based tailored cessation advice , based on social cognitive theory and the perspectives on change model , was more effective in aiding a quit attempt than broadly similar web-based advice that was not tailored . DESIGN Participants were allocated randomly to one of two groups , to receive either a cessation advice report and progress report that were tailored to individual-level characteristics or a cessation advice report that presented standardized ( non-tailored ) content . Tailoring was based on smoking-related beliefs , personal characteristics and smoking patterns , self-efficacy and outcome expectations . SETTING Participant enrolment and baseline assessments were conducted remotely online via the study website , with the advice reports presented by the same website . PARTICIPANTS Participants ( n = 1758 ) were visitors to the QUIT website who were based in the United Kingdom , aged 18 years or over and who smoked cigarettes or hand-rolled tobacco . MEASUREMENTS Follow-up assessments were made at 6 months by telephone interview . The primary outcome measure was self-reported 3 months prolonged abstinence , and secondary outcomes were 1 month prolonged abstinence , 7-day and 24-hour point prevalence abstinence . FINDINGS The intervention group did not differ from the control group on the primary outcome ( 9.1 % versus 9.3 % ; odds ratio = 1.02 95 % confidence interval 0.73-1.42 ) or on any of the secondary outcomes . Intervention participants gave more positive evaluations of the materials than control participants . CONCLUSIONS A web-based intervention that tailored content according to smoking-related beliefs , personal characteristics and smoking patterns , self-efficacy and outcome expectations , was not more effective than web-based materials presenting broadly similar non-tailored information .
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Intervention_Educational
web-based tailored smoking cessation
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Intervention_Educational
to receive either a cessation advice report and progress report that were tailored to individual-level characteristics or a cessation advice report that presented standardized ( non-tailored ) content .
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Intervention_Educational
baseline assessments
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Outcome_Mental
self-reported 3 months prolonged abstinence
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Outcome_Mental
1 month prolonged abstinence , 7-day and 24-hour point prevalence abstinence
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Participant_Condition
smoking cessation