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document
Increasing the reach of health sponsorship : using a " sponsorship kit " to promote health . In Australia , a tobacco tax provides funding for Healthway , the Western Australian Health Promotion Foundation . Healthway provides sponsorships for the arts and racing and sporting events to replace funds previously provided by tobacco companies . These sponsorships provide visibility for Healthway and positive health messages . Normally , Healthway staff attends these events to help promote health messages . To reduce Healthway staff time spent helping event organizers promote health messages , Healthway developed a sponsor kit of promotional materials which communicate health messages without requiring Healthway staff to attend events . Recognition , awareness , comprehension , and acceptance of health messages was comparable at events that featured Healthway staff versus the sponsor kits , but the average cost of the sponsorship kits was only 40 % of the cost when Healthway staff was featured .
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Intervention_Educational
sponsor kit of promotional materials
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Intervention_Educational
sponsorship kits
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Outcome_Physical
health
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Outcome_Mental
Recognition , awareness , comprehension , and acceptance of health messages