33875
document
Enhancing attitudes and intentions in prospective blood donors : evaluation of a new donor recruitment brochure . BACKGROUND Although little empiric evidence has been published concerning the efficacy of blood donor recruitment materials , research suggests that simple attempts to enhance knowledge may not be sufficient to motivate donation . In contrast , recent donor motivation studies highlight the importance of anxiety , attitudes , and perceived ability to cope with donation ( i.e. , self-efficacy ) as crucial determinants of donation intention . Therefore , recruitment materials that specifically address these constructs have the potential to outperform traditional educational brochures . STUDY DESIGN AND METHODS Participants were randomly assigned to read one of three brochures : 1 ) a new brochure addressing common donor concerns and suggesting specific coping strategies , 2 ) a standard blood center brochure , or 3 ) a control brochure on healthy eating and exercise . Standardized questionnaires were completed before and after the brochures to assess change in blood donation anxiety , attitude , self-efficacy , and intention . RESULTS Although no significant changes were noted for the control brochure , after reading the new brochure participants reported significant improvements in attitude , anxiety , self-efficacy , and donation intention . The standard donation brochure had an intermediate effect . CONCLUSION Efforts to address common donor fears and to provide useful coping suggestions may improve the effectiveness of blood donation recruitment materials .
33876
Intervention_Educational
donor recruitment brochure
33877
Intervention_Educational
blood donor recruitment materials
33878
Intervention_Educational
brochures
33879
Intervention_Educational
brochure
33880
Intervention_Educational
standard blood center brochure
33881
Intervention_Control
a
33882
Intervention_Educational
control brochure on healthy eating and exercise
33883
Outcome_Mental
attitudes
33884
Outcome_Mental
intentions
33885
Outcome_Mental
motivate donation
33886
Outcome_Mental
anxiety , attitudes
33887
Outcome_Mental
perceived ability to cope with donation
33888
Outcome_Mental
blood donation anxiety , attitude , self-efficacy , and intention
33889
Outcome_Mental
attitude , anxiety , self-efficacy , and donation intention
33890
Outcome_Mental
blood donation recruitment materials
33891
Participant_Condition
prospective blood donors