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New Services for iTVP Content Providers to Manage Live and On-Demand Content Streaming

The basic task of a CDN is content distribution from content provider to end users. In addition, there are a number of services that should be available to the content provider for managing live and on-demand content streaming. The goal is to make the program offer more attractive, which is what users expect, and to implement features such as personalized ad insertion, which may be not exactly what users want. In this paper we describe our approach to providing a set of such services that surround CDN on our iTVP platform as a work in progress. We characterize various iTVP components that cooperate with the CDN and provide information on the principles of their cooperation. The components of interest include virtual channel broadcast system, advertisement insertion system and content access analysis system.