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FROM VIRTUAL COMMUNITIES TO NETWORK SOCIALITY – REVISITING DIFFERENT CONCEPTS OF SOCIAL RELATIONS IN THE NETWORK SOCIETY Talke Klara Hoppmann

As the online and the offline world become increasi ngly intertwined the different concepts of social i nteraction have to be revisited in order to understand differences and si milarities. This paper examines different concepts from the utopian view of the virtual community to the commodification of soc ial relations in Wittel’s notion of network sociali ty. The purpose is to reveal the underlying trends that these concepts di splay in order to grasp the change in our social in teraction.