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Adaptation Of Economic Entities Of The Macroregion To The Digital Economy

The current stage of development of the economy and society is characterized by the fact that the main trends in their evolution are determined by new technologies. The most dramatic changes in the global economic and social space are taking place under the influence and with the participation of digital technologies. The emerging digital age presents the creators of the economy with the need to transform and use advanced technologies to survive and maintain their niche in the market field. These technologies also force traditional (line) businesses to change and adapt to new environments. In these conditions, it is especially important to determine the list of industries and types of economic activities in which it is possible to get the maximum effect from the transition to a digital development model. At the same time, although the role and influence of advanced technologies on the processes taking place in the economy and society are obvious, many issues concerning their impact on participants in market relations remain not fully understood. It should be especially noted that insufficient attention is paid to the adaptation of business entities to functioning in the digital economy; issues of automation and digitalization, including the use of special programs, remain without due attention. The implementation of the measures will create a new basis for the regional economy, which can quickly adapt to the conditions of the digital economy, become more successful and leave the zone of backwardness and depression, painlessly fit into the new system of economic relations.