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Business Information Analysis and Interaction Technique (BIAIT): Finding the big Payoff Areas

While growth of the computer industry and the computing profession have been phenomenal, this growth has not been accompanied by improved communication between top executives in user organizations and their DP managers about effective use of the new computer-based information technologies. There remains a critical need for ways to demonstrate the impact of computer applications on management's ability to get the best results out of the resources under their control.
 One candidate for solving this communication and evaluation problem is the Business Information Analysis and Integration Technique (BIAIT). It has grown out of some IBM research and is being developed within IBM and by others. The current range of uses covers application development planning and implementation, marketing planning, and organization analysis; other uses are visualized for the future.
 The application development planning approach receiving major attention is called Business Information Control Study (BICS). Based upon the BIAIT principles, the BICS approach produces prompt identification of problem areas having high management visibility and big potential for payoff from use of computers.