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To Measure or not to Measure UX: An Interview Study

The fundamental problem of defining what UX is (or is not) has a significant influence on another challenging question: to measure or not to measure UX constructs. The answer of most, if not all, UX researchers and practitioners, would probably be “It depends!” As we were motivated to find out “depending on what”, we conducted semi-structured interviews with eleven UX professionals where a set of questions in relation to UX measurement were explored. Participants expressed scepticism as well as ambivalence towards UX measures and shared anecdotes related to such measures in different contexts. To improve the interplay between UX evaluation and system development, a clear definition of UX, combining various data types, and robust education in UX concepts are deemed essential. Author Keywords