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Changes in Hungarian shopping behavior during the first wave of COVID-19

Analysing Hungarian shopping behaviour during the COVID-19 pandemic, the study seeks answers to the following questions: Did people really hoard goods and if so what kind of goods? How did the outbreak of COVID-19 change shopping behaviour? How and how fast did retailing respond to the suddenly arising demand for online shopping? Can respondents be identified or typified based on traditional customer behaviour? The authors overview anomalies detected in Hungarian “panic buying” concerning shopping frequency, spending and product avoidance. © 2021