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Editorial Leadership for Transformation in Tourism Education

In light of ever
greater financial and philosophical attacks on tourism higher education across the
world, it is critical to contemplate the role of tourism education at
university level and its place in modern societies. This need for reflection is
given urgency by increasingly neoliberal education policies, market-driven
universities, and ‘consumers’ with distinctive demands that are able to choose
from a growing variety of educational ‘products’. Often relegated to an area of
specialization within business studies, tourism is increasingly under pressure
to demonstrate its value, which is commonly interpreted as producing graduates
with industry-ready skills and good immediate job prospects. This focus has led
to tourism higher education that seeks to cater to industry needs and is
fundamentally vocational. In doing so it is at the mercy of an industry that
still largely subscribes to the dream of the self-made leader/entrepreneur, who
emerges in a senior managerial position at the end of a career path that starts
with washing dishes and/or cleaning toilets, rather than actively promoting and
rewarding formal education.