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The Global and the Local: Mapping Changes in Irish Childhood

The globalization of childhood revolves around the immersion of children into consumer capitalist culture. Children become adept cultural actors, grafting global goods and services onto their locally embedded lives. I argue that the integration of the global into the local – glocalization – is best understood diachronically in terms Appadurai’s concept of global flows of culture and synchronically in terms of Bourdieu’s concepts of field, habitus and cultural capital and, specifically, how elements of global culture becoming central to distinction, class position and sense of self. Referring to data from an exploratory study of 11-12 year old Irish children, I argue that the children realise themselves as individuals and attain social position through mixing and matching global and local cultural forms of cultural capital.