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A Bibliometric Study on Culture Research in International Business

National cultures and cultural differences provide a crucial component of the context of international business (IB) research. We conducted a bibliometric study of the articles published in seven leading IB journals, over a period of three decades, to analyze how “national culture” has been impacting in IB research. Co-citation mappings permit us to identify the ties binding works dealing with culture and cultural issues in IB. We identify two main clusters of research each comprising two sub-clusters, with Hofstede’s (1980) work setting much of the conceptual and empirical approach on culture-related studies. One main cluster entails works on the conceptualization of culture and its dimensions and other cluster on cultural distance. This conceptual framework captures the extant IB research incorporating culture-related concepts and influences.