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Effect of Non-work Related Internet Usage on Stimulating Employee Creativity in the Software Industry

This study investigates the effect of non-work related Internet usage on stimulating employee creativity in the software industry. Drawing from past literature this research proposes six dimensions for measuring creativity stimulation, which include: accessibility to information, intrinsic motivation to execute ideas, curiosity and exploration, independent thinking, collaboration and breaking down technical barriers. A survey was conducted through distribution of a research questionnaire among a stratified random sample of knowledge workers employed in the software industry. The findings of the research were partially consistent with the initial predictions which stated a positive effect of non-work related Internet usage on creativity stimulation. In addition, the research results also provided an exploratory view on the nature of employees’ non-work related Internet usage.