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An Empirical Study of the Effects of the Design of the Display Galleries of an Art Gallery on the Movement of Visitors

Overview During this exploratory research, undertaken at a Canadian art gallery, the present authors studied the relationship between the movement of visitors and the effects attributable to the design of its display galleries. These data were gathered from a sample of 60 visitors to this art gallery when exhibiting contemporary abstract works of art. Two experimental situations were created whereby the flow of traffic was reversed for one half of the sample. The analysis of these data was undertaken from qualitative observations made by the researchers and from the sketches made then on a plan of the art gallery of the pathways followed by the subjects. The results tend to show that the design of the physical environment, and its architectural characteristics, have a significant influence on the movement of visitors.