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“She Brought Only a Skirt”: Print Media Coverage of Elizabeth Dole's Bid for the Republican Presidential Nomination

This article analyzes two data sets to determine differences in print media coverage of Elizabeth Dole and five other Republican contenders for the presidential nomination in 1999: George W. Bush, John McCain, Alan Keyes, Gary Bauer, and Steve Forbes. Our findings indicate that Dole received a differential amount and type of print media coverage that was decidedly gendered and may have hindered her candidacy. Dole did not receive an amount of media coverage consistent with her standing as the number two candidate in the polls throughout the time period we examined, and the press paid more attention to Dole's personality traits and appearance than to the traits and appearance of other candidates. Journalists also repeatedly framed Dole as the “first woman” to be a serious presidential candidate and focused on her gender more than any other aspect of her candidacy, suggesting implicitly, if not explicitly, that she was a novelty in the race rather than a strong contender with a good chance of winning.