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When and How to Pursue Corporate Social Responsibility with Core Competencies

We first establish that the pursuit of corporate social responsibility (CSR) can enhance the society's welfare when both market and government imperfections occur, and demonstrate this is likely in most locales across the world. Second, we show that CSR initiatives are most likely successful and sustainable when a firm accurately identifies the benefits and costs of potential CSR initiatives and implements them consistent with its core competencies. We provide three reasons for a firm to focus CSR initiatives on core competencies: to reap economies of scale and scope in building company‐wide knowledge and skills; to promote worker productivity that is integral to the firm; and to exploit the fixed costs associated with managing workers. Each reason provides a distinct way to minimize the costs and increase the gains from pursuing CSR initiatives and provides implications for implementing CSR initiatives.