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Influence of Iur Cost to Patient Satisfaction through Customer Value patients BPJS Hospital in South Sulawesi Province

Hospitals as a means of public health services are required to perform optimal service. This is because 
patient satisfaction is very dependent on the quality of hospital services. This research aims to determine 
the influence of Iur cost to the satisfaction of BPJS patients through customer value in the province of South 
Sulawesi Research conducted at Dr Sumantri, Hospital, Andi Makkasau hospital and Lasinrang hospital. 
The research method used is an analytical observational observation with a cross-sectional study approach. 
The population in this study is BPJS patients with Iur cost. The sample amount of 300 people is obtained 
by accidental sampling method. Data collection is obtained through interviews using questionnaires. Data is 
processed and analyzed using SPSS and AMOS. The results showed that the IUR cost significantly affected 
the customer value (p = 0.001), the customer value is significantly affected the patient satisfaction (p = 
0.001) and the cost of the patient to significantly affect patients satisfaction (P = 0.001). Conclusion of this 
research is Iur cost can directly affect patient satisfaction and influence indirectly to patient satisfaction 
through customer value.