Virtual photography reduces the amount of needs compared to a traditional photo or video shoot. Consider the fact that there is nothing to assemble, disassemble, build or move and that everything is created from an idea and a 3D model.

Take for example a kitchen manufacturer, living room furniture or bathroom furniture. Preparing a real set requires a lot of space, transporting and assembling a kitchen or living room, producing color variations, setting up lighting equipment, using water for taps and fittings and much more.

We model an environment around your product, we tell a story to communicate your vision to the public through details of light and materials, even when the product is simply an idea in a designers’ head. This is a huge advantage in communication, where times are very constrained and it is not always possible to have a prototype to photograph. If the initial process of briefing, study and preparation can take a certain amount of time, the realization always remains faster than a photograph.



There are no limits and endless possibilities: you can have your own tap made of water for an advertisement, cut a washing machine in half and see all the internal components for a technical brochure, film the inside of a dishwasher while it’s running, try different color and material combinations with the marketing department on a product in development or create quick images for socials. We can even create environments that cannot be achieved in other ways such as complex architecture, materials and special lighting.



3D rendering is essential to get a realistic view of a product even before the prototype has been made. This allows you to test different solutions, colors or materials and have an impact identical, if not superior, to a real photograph.



Virtual sets are always available over time. You can update the images of your price lists and catalogues with new materials, insert new products or update a product set with new specifications even after years and all in a very short time.