Why Rinse? The Power of the Twice-Daily Swish


What happens each time you swish properly? Research shows that antimicrobial LISTERINE® mouthwash completely kills oral bacteria within 10 to 30 seconds for a difference you will notice with continued use.

In fact, the bacteria in plaque and saliva samples were killed within 30 seconds of coming into contact with LISTERINE® rinse . Don’t give germs a fighting chance. Swish the full 30 seconds to make sure you’re getting a truly clean mouth.

Swishing twice a day is the best way to protect your mouth, but even if you’re already experiencing symptoms of gum disease, there’s a LISTERINE® rinse for you. Our products are dentist-backed and research-proven to help irritated, red, inflamed gums, gums that bleed easily.

We also have a range of products for helping you reach different oral care goals from cleaning your gums to protecting your enamel. Supplement your brushing, flossing and dentist check-ins with a rinse that lives up to its claims of fighting plaque and gingivitis. A short daily routine for long-lasting oral health you can be proud of. Find the power to stick with it, and you’ll feel the difference in just 21 days. Fewer cavities, less plaque, less tartar, stronger enamel, fewer germs – whatever your goal, let LISTERINE® rinse lead the way”.


Biofilm is a sticky situation. Watch how the LISTERINE® Lab fights it.


See cavity-fighting in action! The Listerine® Lab explains just why we need fluoride.