Social Values in Business

Social values, including protecting the environment, can be incorporated into your business plan.

A primary goal of many entrepreneurs is to operate a business that brings in large profits. In addition to being a way to earn money, a business can also promote social values that benefit others. Social values can be incorporated into the everyday business plan, or can be the driving force behind starting a business venture.

Protecting Environment

Protecting the environment is one value that can easily become part of your business processes. Make a point of purchasing recycled products, such as paper and printer ink cartridges, and properly dispose of any hazardous waste materials. Conserve energy by turning off computers and lights when not in use, and keep your company vehicles in good working order to reduce harmful emissions.

Humanitarian Issues

You can also use your business to support humanitarian causes that relate to your business. For example, if you operate a food-related business, such as a restaurant or bakery, donate a portion of your sales to feed the needy. You could also prepare meals for homeless shelters on holidays or during the cold winter months.

Helping Community

Small businesses can have a major impact on their community by demonstrating social values. For example, a business can sponsor a charity event, including a car wash or chicken barbecue, to raise money for a needed fire engine or police cruiser. Another possibility is to donate money to organizations that benefit the community, such as the YMCA or Boys' Club. By helping the community, you'll also improve your business' reputation.

Operating Procedures

You can demonstrate social values in the way you conduct your business. Charge a reasonable price for your goods and services while placing a strong emphasis on customer service. Provide a work environment where employees are treated fairly, and hire employees who share your same value structure. Balance your desire to run a profitable business with conducting it in an ethical manner.

Socially Conscious Business

You could even launch a business with a mission based on promoting social values. By becoming a "social entrepreneur," you can operate a business with the purpose of benefiting for society, such as producing and marketing a "green" product that helps the environment. Another option is to start a nonprofit company that champions a particular social cause.