

Accept all
Accept only necessary

By its fruit you will get knowledge of the platform

July 08, 2020

Horticulture has started to digitise. More and more companies are implementing technologies that make it possible to organise time-consuming processes more efficiently. It is of course not unimportant that this technology increasingly ensures that fewer costs are incurred and that higher output is realised. After all, the average grower looks at the returns on investments and as soon as that ROI grows to nice percentages, the investment is a success.

An undeniable part of digitisation is data. In addition to climate systems, there are increasing opportunities to get data out all kinds of components in the greenhouse. Think of crop sensors (2Grow, Sendot en Aranet), pest monitoring (Koppert, Biobest) or screen installations (Svensson). And there are many more. But what do you actually do with that data, where do you store it, how do you analyse it, and perhaps most importantly: how do you translate that data into useful insights? You need a place where you can combine these things. A platform. But what exactly is a platform?

This blog contains a striking explanation. In short, where we used to consider a platform as the underlying computer system, the world now sees a platform as something you can build upon. Your smartphone is a good example. It has its own operating system on which you can run other software (apps). That makes it a platform. You can do things that were not originally foreseen when the technology was designed. And that is a very important distinguishing point.

Why 30MHz is a platform

In essence, it works the same for the 30MHz platform. On the one hand, our platform is a software product. You can think of it as an app with which you analyse crop data. You can sign up online and use it as a web service, or you can download it to your device as a kind of native app. However, a crucial difference from all other providers on the market is that 30MHZ is also a platform for other apps. So, just like in the example of the smartphone, you can let other software ‘run’ on it. The best example of this is the Delphy Crop Profiler that we co-developed with its name giver to participate in the Autonomous Greenhouse Challenge. This application uses the data from your greenhouse. So you get specific cultivation advice based on your situation. This will not work without the permission of the grower. So no calculations are made based on data from other companies because that data is theirs. The insights that applications offer are therefore only intended for this grower and can now also only be shared with the grower’s permission.

Professor Jan van den Ende

App store for horticulture

The next step is that the 30MHz platform is slowly but surely turning into an appstore / playstore. A place where you can find apps that provide advice based on large amounts of data about, for example, your IPM strategy, irrigation, screening your greenhouse and of course the climate in all its facets. The question that remains is how this story places 30MHz in the playing field of data processing technology providers. In the Onder Glas edition of June / July, Jan van de Ende, professor at Erasmus University, says the following: “… LetsGrow of Hoogendoorn, e-Gro of Grodan and 30MHz all claim to be the data platform for horticulture. But how likely is it that one all-encompassing player will remain in the future? ”

Given this narrative, we can only draw one conclusion. And that is that 30MHz is the only platform in this list. An independent technology that offers space for data integrations and other (software) companies to build their applications upon. Because by its fruit you will get knowledge of the platform.



How can we help you digitise your cultivation process?
  • Please specify your needs here.

New 30MHz connect casing: How we protect your tech

To make sure your dataflow is fully protected, 30MHz introduces a new connect casing: waterproof, dust proof and even resistant to hits. This special shield will last longer and ensure a reliable dataflow from the connected sensor. What does that full protection mean? That’s what we will explain in this article. Watertight: resistant to wetness ...
Read more

Three insights from the table talk about data driven growing

Why is it important to have a connecting party when you are collecting data as a grower? And can you collect too much data? Just two of the many topics that were discussed during the table talk of TechnoHouse online tour hosted by Rijk Zwaan. Three experts joined a discussion about data driven growing and ...
Read more

Building a smart horticultural solution with the support of AWS

We experimented in various industries and with various technologies before we ended up in horticulture. With the technology of Amazon Web Services (AWS) we built a smart horticulture solution which provides growers with real-time crop monitoring features. With the AWS cloud technology we are able to provide a stable and safe data network that can ...
Read more