Make the best possible game you can. Everything else will follow, says Gamevil's Europe GM

What to expect at PG Connects London 2015



And tickets are available now.


East meets west

Based in Berlin, Germany, David Mohr is currently building business development and live operations for Gamevil in Europe.

An industry veteran of 15 years, he has a solid background in gaming journalism and management. He reviewed games for Cybermedia and Heinrich Bauer Publishing, managed production and distribution for Nintendo and Playstation titles at ProSiebenSat.1 Media and spent the last years in user acquisition as Director Advertiser Relations at GameGenetics.


David Mohr: I'll never forget the original Tomb Raider on the Sega Saturn. Jumping off old ruins and into deep chasms has never been that much fun again - not even in Assassin's Creed.

Why is user acquisition such a challenge in the mobile business today and what can games companies do to give themselves a fighting chance?

I think working with a publisher that already has a big established player base for cross promotion can be very helpful. Gamevil is fortunate to be in a position like that, so are Rovio and a few other publishers.

Thanks to successes like Summoners War, Gamevil is now a strong global publisher

Aside from that I would suggest to spend smart on UA and concentrate on channels that you can scale and manage in-house.


Understanding the culture and market dynamics in the target region can be very difficult if you don't have a local person helping you.

At Gamevil, we are already benefiting greatly from the South East Asian and European offices we are establishing next to Korea, Japan, China and the US operations.

Having localization, community management, customer support and live operations in the region is extremely helpful.

How can indie developers adapt to survive in the mobile economy?

As a game developer I would try to focus on making the best possible game I can.

David Mohr

If you build something that you are proud of, then chances are that you can either strike a good deal with a publisher, or maybe even publish yourself. In our industry it just comes down to the games all the time.

If they are good, then everything else will follow. That also means that if the project is not so great, then you should think hard about why you are working on it.

Will new technology like wearable tech and VR change the mobile landscape? If so (or not), how?

I honestly don't know but hope that I will be pleasantly surprised. I really look forward to flying a spaceship with the Oculus Rift, but not sure how that might transfer to a mobile experience yet.

What are you most looking forward to at Pocket Gamer Connects?

I'm looking forward to meeting game developers and to talking about their projects.

What's your prediction for the mobile gaming industry in 2015?

Budgets will be bigger, games will be better and Nintendo will surprise us all.

Grab your tickets for Pocket Gamer Connects London 2015 here!


And you can check out speaker talks from PG Connects Helsinki 2014 here.

Contributing Editor



No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies