happy dances

"Show integrations." That's the term for advertisers' annoying tactics to get viewers of shows like American Idol and So You Think You Can Dance to buy their lame-ass products, like Snuggle fabric softener, and Wrigley's chewing gum, two examples of this particular brand of sponsor for the current season of SYTYCD. According to this article, "Happy Dances are fun, spontaneous moves that release the freshness of Snuggle." "Happy Dances" also release a lot of anger and frustration in a viewer like me who understands that there's a time and place for advertisements. They're called commercials.

1 comment:

Jolina said...

I agree about the inappropriate ad placement! I probably wouldn't have noticed the bear in the corner, had I not read your earlier blog! How assinine. I loved your comment about the red color of everyone on Idol, including Paula, the judge (that is her name?) who was standing and dancing through most of the show - at least the small parts I saw. Wouldn't that annoy a fellow judge? I recorded SYTYCD last night, and the was so mad to find out it was an encore! How many times does the public need to see the judges be so blatantly icky to SEX? Laughing out loud at some of those contestants is just rude.