You Get What You Pay For

Do you give something away for free? What do you hope to get in return?

What value do you see in the thing you give away, and does your customer agree with you? But, even when there is value in giving something away for free, most people are suspect, and they’re waiting for the other shoe to drop, so they don’t take the bait.

Here’s the worst part... do you think someone would pay for the thing you’re giving away for free? If the answer is “no”, then it’s really not a special deal, is it?