Tag Archives: GOTV

Why is MoCo Turnout so Abysmal?

Montgomery Specific

1. It’s Always Nice to be Asked

Reminders to vote are few. I have received no calls–robocalls or person-to-person calls from either Democratic Party or the Brown campaign. Nor have I received any GOTV mail. Maybe it’s because I am a regular voter so they know that I’ll vote.

I did receive one candidate mailer from Chris Van Hollen and I think another from Ike Leggett. Nothing compared to the pre-primary deluge. On television, there are as many ads for Virginia Senate candidates as for the Maryland’s gubernatorial race.

We also could see more of Anthony Brown in person. It’s odd that it just doesn’t feel like the state’s largest jurisdiction has gotten much face time with the candidate. Turnout in Montgomery has been especially weak so events in Potomac or Bethesda as well as Rockville and Gaithersburg would not go amiss.

2. Organizational Weakness

Democrats are scrambling to get volunteers for early voting centers. The county training for precinct officials was less well-attended than in previous cycles. If Democrats are providing rides to the polls as in past years, I haven’t heard about it. Republicans have been weak for some time in Montgomery, and that hasn’t changed. Brown was smart and opened another campaign office in Bethesda but that doesn’t seem to have picked up the slack.

3. Surefire Winners

Virtually all of the Democratic candidates for elective office in Montgomery sit in safe seats, so voters have little reason to go to the polls and candidates have little incentive to mobilize them. Completely the opposite of the Democratic Primary. It also helps explain the gradual atrophy of the Democratic organization–muscles get flabby when they aren’t exercised.

4. Nobody Cares

Voters are profoundly uninterested in the election to the point that one would barely know that we are at the end of a campaign. Honestly, it just doesn’t feel like an election around here. There are almost no signs up outside people’s houses in my neck of the woods.

More General

5. Defend the Record

Take pride in it; don’t hide from it. In extremely tough economic times, Maryland balanced its budget and maintained its AAA bond rating while protecting public schools and universities–critical to both kids but and the State economy. Leadership played a key role in making Maryland the first state to vote for marriage equality. In contrast, Hogan has done a good job of creating resentment at what people haven’t liked.

6. Finally, Give Me a Reason

For whatever reason, Democratic messaging is not connecting in Montgomery. Democrats have given voters many reasons not to vote for Larry Hogan but the reasons to vote for Anthony Brown remain fuzzy or simply don’t excite. The ads on choice feel like the 1990s are calling and wants their commercials back, likely because Parris Glendening ran similar ones against Ellen Sauerbrey.

If the Purple Line motivates voters beyond core supporters and opponents, it is well hidden. Perhaps closing strongly with Brown’s positive pre-K and school construction program might give people a concrete reason to go out and vote for Anthony Brown.