Product or a Brand? Yes.

Walking into one anotherAre you a Product or a Brand?

We have repeatedly said, “Yes”, but this is worth considering when thinking about how you contemplate your Product Management versus Brand issue:

[Tom] Peters uses the word â€œbrandâ€ and [Chris] Brogan uses the word â€œproduct.â€ Thatâ€™s a critical distinction in my eyes. The problem with you as a product is that thereâ€™s only so much of you. Letâ€™s say you work 2000 hours a year. You want to make more money. Thereâ€™s just two choices: make more per hour or work more hours. The first is hard and the second is harder.


So Rick thinks everything is a Product Management problem, and now I’ve been rambling on the Personal Brand issue. Are we just off base? Are the two perspectives exclusive of one another?

This entry was posted in Branding, Career, Product management, Reputation. Bookmark the permalink.

2 Responses to Product or a Brand? Yes.

  1. Pingback: Pride of Workmanship | More than a living

  2. Pingback: Alice into the Rabbit Hole - Bring Your Interviewer In | More than a living

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