How to Promote your Business on Social Media

If you are looking for a method to promote your business that is low cost and can allow you the advantage of reaching out to your specific target market, then social media is the right option for you.

The rise of social media began in the early 2000’s and has continued to grow in popularity since. In Canada alone it is estimated that over 25 million people have social media accounts and actively use one platform or another on a daily basis. With so many users across the country and around the globe, it makes sense that it is one of the most popular marketing tools available to businesses today.

What is Social Media

Social media are online platforms that make the exchange of information between users possible. Data such as images, text and videos can be shared among users to express thoughts or ideas.

Social media platforms allow their users to create a personalized account where they can share their own content or browse through other content that has been posted by family and friends, celebrities, organizations or businesses.

What are the Benefits of using Social Media

Social media is an excellent place to promote your business. Some of the main benefits of using social media include:

Broad reach

With tens of millions of users in this country alone, promoting your business on social media is an excellent way to get your business’s name out there and to inform other users about the products and services that you have to offer.

Available 24/7

Social media is always available. It doesn’t close for the day or shut down for holidays. You are able to use these platforms at any time and therefore are better able to spread the word about the products and services that you are offering.

Target your customers

By posting in specific groups, joining forums or group chats or commenting on other related posts, you can specifically target the people who will be most interested in your business.

Posts can be scheduled

One of the great benefits of promoting your business on social media is the fact that all of your posts can be created ahead of time and then be scheduled to go live at specific, predetermined times.


All of the social media platforms are free to sign up and creating an account for your business is easy. Also, posting on social media is free as well so you can post content and comments without having to pay anything at all. If you choose to use the platform’s specific advertising services, there will be a fee depending on the type of ad you choose, but even this service is relatively inexpensive compared to other methods of advertising and marketing

Results can be tracked

Most social media platforms offer ways of tracking your reach and engagement. You can see how many people are “following” your page, how many people have seen a specific post or video, how many people are commenting on your content and what those comments are and how many people are clicking on the links that lead back to your website or blog.

This information can be invaluable in determining who your customers are, which demographics they fall into and how well your marketing campaign is working to create interest in your business.

Making changes is easy

If something isn’t working with your social media campaign or you aren’t receiving the interest that you had expected, you can always make changes to your profile or to the content that you are putting out. These changes can be done immediately and they cost nothing to make.

What are the Different Social Media platforms available?

There are a growing number of different social media platforms that can be used to help promote your business online. The most popular social media sites include:

  • Facebook
  • Instagram
  • Linkedin
  • Twitter
  • Snapchat
  • TikTok
  • YouTube

Frequently Asked Questions About How to Promote your Business on Social Media

What should I do if I don’t know how to use social media?

It is hard to keep up-to-date with all of the social media platforms available and the growing trends in social media promotion. One of the easiest ways to ensure that you are utilizing these platforms to the best of their capabilities and promoting your business properly is to hire a specialist in online marketing and social media promotion. For more information on companies that offer these services in Canada, visit

Do I have to use social media to promote my business?

While using social media is not a requirement, it is definitely recommended. Most consumers nowadays place a higher level of trust in businesses that have a strong online presence, including an active social media profile.

Should I be active on all social media platforms?

No. Especially if you are a small to medium sized company, being active on all social media platforms is not necessary. Choosing a few of the most popular social media sites and using them to their full potential will be more than enough to highlight and grow your business.

Is it possible to have too strong of a presence on social media?

Yes. Over promoting your business is a possibility. Just as most consumers do not want to be hassled by sales associates when they enter a store, they also do not want to be bombarded by the same ads when they are scrolling through social media. By creating a carefully throughout campaign and a concise posting calendar, you can ensure that people are seeing just the right amount of your business to pique their interest without being overwhelmed.

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Amanda Leach


Fifteen years can be a long time to work in one industry, but not when you are doing something that you love. Amanda has enjoyed the freedom of working as a freelance writer for the majority of her career. She has successfully combined her passion and skill for writing while still enjoying a life filled with travel, learning and exciting new experiences. While she loves exploring all different types of writing, her PhD in Consumer Psychology has made her a sought after writer for marketing, business and technology fields. Amanda is a regular contributor to Smarter Loans.