Short-Term Gains May Matter More

A lot of businesses face the same challenge – how to get customers to change behaviors.  Think of a gym, a weight loss program, a credit counselor, a tutoring service or even a doctor.  If your company relies on customers making tough lifestyle changes, remember the importance of short- term wins.  For example, credit counseling companies often encourage customers to pay off their smallest loan or credit card balance first.  That accomplishes two things.  It gives the customer a sense of real progress, which motivates them to continue.  And it frees up resources to apply to the next loan, so progress accelerates.  If you’re trying to keep inspiring change over the long haul, find ways to celebrate short-term gains.