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What does Ecru mean?

The natural color of cotton or denim that is without dye.

Heddels explains Ecru

Ecru refers to the color of undyed denim and is the natural hue of cotton. Jeans that have not been dyed with indigo are called ecru jeans; however, they are more difficult to find.

Additional Resources

Here is an example of ecru denim:

Heddels Definitions - Ecru