"How do we go faster?" That's the question HOKA® founders (and runners) Nicholas Mermoud and Jean-Luc Diard asked themselves back in 2009. The result? HOKA® running shoes, which combine supreme cushioning with a PROFLY™ dual density midsole to keep you moving towards that finish line (and beyond). Designed to push you one step ahead of the competition, our high-performance shoes were created by runners, for runners. HOKA® means 'to fly over the earth' in Maori. Once you experience our running shoes' ultra-light and groundbreaking ergonomic technology, you'll see why we gave them that name.


Perhaps you like to pound the pavements in bustling Tirana. Or tackle rugged trails in the Albanian Alps. Wherever your run takes you, our HOKA® shoes are there to support you every step of the way. Maximum power when pushing off. Soft landings. Enhanced cushioning from start to finish. Our running shoes will keep you motivated on the track, treadmill or field, making sure you beat your personal bests. Shoes by HOKA® feature J-Frame™ outer soles with Active Foot Frame technology for extra stability and boosted support to help you reach your full potential. They're also designed to enhance your natural running gait, guaranteeing maximum performance every time.


Traction on uneven ground. Extra security on downhill stretches. Responsive cushioning. Whatever challenge you decide to tackle next, our next-level running shoes are a masterclass in adaptability. Whether you're attempting your first 5k or taking on a multi-day trail run, choose a pair of shoes that prioritises your comfort and performance. Our HOKA® running shoes for both Men and Women are built to stand up to all types of weather and terrain, so nothing gets in the way of you being your best. Lace up a pair of HOKA® shoes and see what you're really capable of.