Resources to help you know and target the right audience

Are You Ignoring These Influencers in the Church?

Brands that want to reach pastors and other ministry leaders often forget about an important group of people they need to reach, too: volunteers. Volunteers don’t usually control budgets or make important decisions about curriculum, software, or other major church functions. But they tend to develop strong relationships with the [...]


4 Tips for Marketing to Church Leaders

Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]


6 Steps to Creating Audience Personas

Personas help you reach the right people with the right message. Also referred to as buyer personas, audience personas, marketing personas, and customer personas, these are fictional representations of the actual people you serve. While personas are “made up,” they only work if they’re grounded in research. You need to [...]


What Is a Buyer Persona—and Why Do You Need One?

Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]


Why You Need to Grow Your Own Audience

The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]


5 Ways to Make the Most of #GivingTuesday

What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]


4 Ways to Get the Right Traffic



4 Ways to Get to Know Your Audience

“Know your audience” is a classic adage of sales and marketing. It’s key to crafting persuasive sales pitches and relevant content. The better you understand who you’re talking to, the better you can appeal to their interests, aspirations, and struggles. But what happens if you don’t know your audience? Maybe [...]