The importance of social media is only increasing day by day. And with the coronavirus pandemic, it's where people are spending their time socializing, browsing new products, and wishing for more. Brands across the globe understand its importance and integrate social media channels into their mainstream marketing plans.

Unlike what marketers presume, it's more than having a pretty Instagram handle or several likes on a Facebook post. In other words, it's a complex space where marketers need to harness the opportunities like audience insights and customer segmentation.

So, how to overcome the ever-evolving and changing social media marketing channels? Experts suggest that one way is by interconnecting social media, creating an omnichannel experience. And introducing an effective telephone communication service will help in achieving the same.


Are you thinking about how it can be helpful for social media marketing? With features like group messaging and wireless screen sharing, it's helping businesses in various ways. Keep reading, and you'll know.

VoIP and Social Media Marketing- Decoding Its Importance

If you assume a VoIP only connects your business with your customers over the phone, think again! Instead, it integrates all the communications. It's more like a holistic approach. So, companies can create relationships with their customers through social media and follow up with a personalized phone call.

This isn't all! Here's how it can help businesses to transform their SMM bottom line.

  • Expand Your Customer Reach: Social media is a great way to acquire new customers. But often, brands get carried away with followers, likes, and shares. While they are a good sign of engagement, the real challenge is converting leads into customers. That's how you can succeed. This is where VoIP comes into the picture. You can gather all the information for your social media interaction and create a personalized customer experience. You can follow up and reach the potential customers after their initial engagement.
  • Create Seamless Experience: Using smartphones is like a staple of everyday life. With an ever-growing list of social media applications, you can integrate these applications using VoIP. In other words, you can connect all these applications, creating an optimal user experience.
  • Track Multiple Campaigns Smoothly: With so many marketing campaigns running simultaneously, it becomes very challenging to track each one of them. Also, there is no guarantee if your campaign generates likes and shares, resulting in ROI. With a VoIP tool in place, you can easily monitor every campaign effectively. For instance, you can assign different numbers to each campaign and track the results by recording the numbers of calls. It will also help to build a communication system between other teams working on the same project.
  • Manages and Matches Your Business Growth: VoIP is a cost-effective solution. You can add your VoIP channel and introduce new numbers to new campaigns and take advantage of the new features rolled out. And if you wish to grow, you can upscale using the same system.
  • Helps to Manage Reputation Online: Having the correct tools by your side, you can track negative comments online, optimize your content accordingly, and monitor feedback. You can see what's going on and use the VoIP technology to personally help the customers solve their issues associated with your product or services. Remember, mistakes are inevitable. But if you solve them, customers will view your brand as problem solvers. And this will help with your reputation management strategies.

All in all, you can increase customer engagement and improve your overall customer experiences, thereby satisfaction.

But how to get started? Naturally, questions like "Can I connect my VoIP phone to my computer" will arise with most of the marketers operating from their homes right now? Keep scrolling through and find out!

Can I Connect my VoIP Phone to my Computer?

It is now widely known that installing VoIP phones gives you access to a broader range of capabilities than before. Now that you are working from home, you need to connect it to your system to get back to your usual business. So, to answer the question above, "yes," you can connect it with your computer.

Here are a few things you need to consider when connecting your new VoIP system to your computer.

The initial setup process and installation are pretty simple. To get started, voip Phones distributors often send hardware and input your end-users into their VoIP portal. Ideally, a certified technician will ensure all the new equipment is working correctly after the installation process.

All you have to do is physically plug the phone system into your computer. And that's very simple. You have to connect an Ethernet cable from your phone to your PC's Ethernet slot. You can do the same using a Wi-Fi setup as well.

If you choose to work with a cloud-based provider, it will eliminate the need for any equipment. You will have the flexibility to work from anywhere. And can eventually save much money on upfront costs or monthly costs.

The Takeaway

Social media marketing is an ever-evolving aspect of marketing. With so many applications coming into the market, it is now essential to make your brand available on all the necessary platforms to expand your reach organically.

Also, with the proliferation of mobile apps and new technological devices, using any standalone would be too tedious for you to manage and access. Integrating your apps with VoIP systems allows you to keep track of all of them intelligently. To put it simply, unification of all the platforms is an essential prerequisite if you wish to improve the end result of your social media campaigns and strategies.

In other words, it will help you filter all the information through one VoIP solution. Not only that, but you can also pull out your video, audio, and emails in a similar way. So, if you wish to expand your reach and build your social media profile, opting for VoIP can be helpful. Integrate your social media campaigns and build personal relationships quickly.

After all, marketing is all about humanizing your brand, and VoIP helps you achieve that.

About the Author Alok



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