Metrics to Show Your CEO

Speaker:Ruth Burr
Summary:As online marketers, we start reaching our users way, way before they actually reach our site. So why are we so focused on on-page when it comes to analytics? This session will discuss methods and show-the-CEO metrics for measuring, proving and improving marketing efforts online (i.e. "everything that happens before your customer hits your Google Analytics pixel").
Action Item 1:Have measurable, repeatable goals around social media and be prepared to defend them to a HiPPO.
Action Item 2:Google loves brands because people love brands - so build your dang brand.
Action Item 3:Your CEO may not understand "quality backlinks" but she sure as hell understands "branding." Treat them as one task to get more out of both.