Santa Claus Phenomenon: The hidden magic of coaching & leading

It’s not until you’re a grown up that you realise Christmas doesn’t just ‘happen’. That magical day was pulled together by the incredibly stressed adults in your family. ~ Rosie Waterland in this post about Christmas

Sometimes in adult life we engineer magic. With glee we secretly make the miraculous and enchanting happen for others.

As parents, we realise how engineered the magic of Christmas is. We kind of know it when we discover that our parents are really Santa, but it’s not until we create Santa for our own children that we appreciate the hard work that goes into it.

All the preamble, that constant constructing of stories of Santa and reindeer and the intricate goings-on of Christmas Eve. Answering questions about store Santas and how Santa gets into the house and where the reindeer park the sleigh. Stealthy gift shopping, gift assembling and gift wrapping. On Christmas Eve there’s waiting until the children are definitely asleep and then assembling the gifts, artfully nibbling a cookie, enthusiastically chomping a carrot, dusting snowy footprints to the tree (and then closing the pet out so they don’t ruin the footprints overnight). This is magic that requires long term planning and strategic operation. 

Then: Christmas morning! Children wake. Santa’s magic comes alive. The Santa narrative seems not only possible, but real and wonderful. The children shower gratitude on the mysterious and benevolent figure of Santa. There are joyous cries of, “Thank you, Santa!” and “Santa got me exactly what I wanted!” How they glow with appreciation for the jolly red fellow and his generosity. Somehow he knew exactly what they needed at this point in their lives.

Of course, I do all of this because I enjoy the looks of amazement on my children’s faces and the thought that they feel part of something fantastical. But sometimes, as a parent, I secretly think, ‘It was us! It’s us you should be thanking!’ In these moments, I want my children to realise that all that joy is down to my husband and I. We contrived and concocted this whole thing. Of course I don’t ruin the magic. I encourage their belief and enjoy their wonder (they are currently 4 and 5). But part of me still sometimes wants recognition for all the hard work of being Santa and providing the magic.

Christmas Eve vignette from our place

Christmas Eve vignette from our place

There are two professional roles where I think this Santa Claus Phenomenon (no, it’s not a thing; I just made it up) plays out in professional life: the coach and the leader. It’s not that these roles are magical, but both have a sense of hard work going on behind the scenes, potentially without recognition from the recipient. Like the parents acting as Santa, both roles require the person to provide others with what they most need in that moment.

Coaching is hard cognitive work. In this post, I used the metaphor of the duck to describe the coaching experience; the duck’s legs paddle manically below the surface while above the water, all seems serene. So the coach works hard, but in order to be effective, this work needs to be imperceptible to the coachee. In fact, in order to best serve the coachee, the work of the coach needs to draw out and draw on the coach’s inner resources, so that they shine brightly. The coach is the hidden passageway or the mirror to self.

Similarly, a leader who empowers their staff can sometimes feel like the unsung hero. This kind of leadership is the subtle and invisible kind. Stepping back so others can step forward. Subtly coaching and nudging and encouraging and scaffolding. This isn’t brave sword-wielding white-knight stuff, the celebrated charismatic leader on the public stage. It’s about believing in and nurturing others’ capacities, in sometimes imperceptible ways. It is hard work with plenty of setting up and engineering for successes, but it’s done quietly in the background and sometimes no one sees this leader’s careful preparation and toil.

How do coaches who want to build the internal resources of their coachees, and leaders who aim to build their organisations by developing their people, interact with the Santa Claus Phenomenon? How do coaches and leaders celebrate or measure their wins? One way in a coaching conversation is in the responses to the question at the end in which the coach asks something like “How has your thinking shifted from the beginning of the conversation to now?” Leaders can know their own impacts by tracking the progress of their teams and individuals. But perhaps in both cases, others won’t notice the impacts, or the careful steps the leader conducted to get there.

I’ve written a paper for the Heroism Science conference that explores the idea of the less-visible leader. The leader who empowers. The coach who helps develop the coachee’s self-efficacy through layered and complex, but barely visible, practice. I wonder how this kind of leadership plays out in reality. Is the knowledge of one’s own impact enough? What happens when others don’t recognise that a coach or leader is engineering the magic? What if, from outside, it seems like the coach or leader isn’t doing anything? Is that as it should be–the noble but unseen work of coaching and leadership–or is it problematic?

5 thoughts on “Santa Claus Phenomenon: The hidden magic of coaching & leading

  1. Great post. Wondering if we need to change the culture around hiring/interviews. So often the discussion becomes about what you have done, rather than the capacity you may have helped to develop.


  2. Very interesting analogies. Coaching and leading are hard work and I think people don’t often realize the work that is going on under the surface or behind the scenes.Sometimes that mystery is exactly right, but other times I think we could be more transparent about our work for others to understand.


  3. I struggle to ask the question “As you reflect on this conversation, how has it supported your learning” and it’s not because I don’t think coaching is valuable, it comes from a deep cultural belief/assumption that asking how sweet you are is not a good thing. In my recent, cognitive coaching workshop the facilitator challenged me by saying, by asking this question you lift the value of yourself and the process. I reached out to the 18 people I coach and asked them for specific feedback and was pleasantly surprised at the honesty and gratitude.

    Maori proverb
    Kāore te kumara e kōrero mō tōna ake reka
    This proverbs accentuates the the value of humbleness.

    I’m happy to be an unsung hero, my biggest reward is knowing I am making a difference to children’s learning (even if it is indirectly).

    Thank you Deb for always putting out great provocations for my thinking. You are appreciated.


  4. Pingback: Questioning heroic leadership: The visible-invisible hero | the édu flâneuse


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