Case study: Route Optimization for a leading FMCG company

Business Context

The client is a leading FMCG company with a strong foothold in different market regions across India. Given the large demand for its products, they wanted to optimize the number of salesmen and their travel costs, given different constraints.

How BRIDGEi2i Delivered Value?

BRIDGEi2i’s solution helped the business in efficient beat planning for salesmen and the delivery of the products with the available resources.The BRIDGEi2i team leveraged meta heuristics approach using complex optimization modules through R&D to help the client solve four main field force problems–beat planning for salesmen, ad-hoc promotion and compliance tracking, dynamic delivery of goods and setting up of new agencies.

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