Utilize the input text as a context reference, choose the right relationship between first media and advertising from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.
Text: The first core project allows participating programmers to deliver addressable advertising on linear TV and we are the first media company to partner with a consortium of Comcast, Charter and Cox Communications for a pilot program called OnAddressability.
user
industry
assistant