text: The optimistic message expanded on The 
  
  Hartford’s “Investor Survival Guide,” a brochure 
  
  PLANCO used throughout the year to help ﬁnancial pro- 
  
  fessionals advise their clients amid market volatility. 
  
  PLANCO sent out more than 500,000 guides in the sec- 
  
  ond half of 2001 alone. And that was just a small part of 
  
  the company’s massive educational efforts during the 
  
  year. Those efforts included 5,000 instructional semi- 
  
  nars—1,200 more than in 2000—and constant advice 
  
  and selling strategies for The Hartford’s products. 
  
  “Our value is in providing education to ﬁnancial 
  
  professionals,” says Tim Seifert, PLANCO senior vice 
  
  president and managing director. “One of their major 
  
  concerns in 2001 was how to show their clients that 
  
  we’ve been through downturns and crises before.” 
  
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              [html]<thead><tr><td>They provided reliable counsel only a trusted partner</td><td>can offer. They helped financial professionals success -</td><td>fully show clients the benefits of using short - term buy -</td><td>ing</td><td>opportunities</td><td>to</td><td>enhance</td><td>their</td><td>long - term</td><td>investment</td><td>positions.</td><td>Consequently,</td><td>despite the</td>
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