text: breakthrough opportunity during the NISSAN Value-Up 
  
  period. In the past, Nissan, like other OEM producers, often 
  
  placed the LCV business behind other product lines. Some 
  
  view these vehicles as unprofitable, but that is only true if 
  
  they fail to address customer needs. We are now committed 
  
  to bringing LCVs in-line with Nissan’s other product areas. 
  
  We are looking to introduce a new generation of LCVs, with 
  
  innovations and features that will satisfy customer needs that 
  
  have not yet been met. From a design standpoint, we also 
  
  want to demonstrate that LCVs are more than just utilitarian. 
  
  We have several exciting products in the LCV pipeline that 
  
  will bring something new and fresh to this market. 
  
  Here in the Planning Group, we understand that we 
  
  must protect the Nissan way of being creative. But while 
  
  fostering that creativity, we will continue to standardize and 
  
  refine our processes, building on what we have learned and 
  
  applying these processes during this period of sustainable 
  
  growth and profit. That balance between creativity and 
  
  rigorous process management will keep Nissan on the path 
  
  of global profitable growth.” 