text: 2. MAINTAIN INDUSTRY-LEADING NETWORKS 
  Reinforce our network’s reliability and speed to capture and monetize 
  the growth in data consumption by expanding our LTE network to a 
  wider proportion of the Canadian population, continuing to increase 
  broadband Internet speeds, and further enhancing our TV platforms 
  with next generation features and functionality. 
  
  5. IMPROVE PRODUCTIVITY AND COST STRUCTURE 
  Continue to focus on cost-optimization initiatives and organizational 
  efficiency by improving service delivery, reducing complexity, focusing 
  on fewer projects with more impact, managing expenses and working 
  more closely with key suppliers. 
  
  OUR PROGRESS IN 2013 
  We continued to expand our high speed wireless LTE 4G broadband 
  network this year, and offered the largest selection of LTE devices of 
  any carrier in Canada. Our LTE 4G network was the first in Canada, 
  which covered approximately 73% of the Canadian population at 
  December 31, 2013. 
  
  OUR PROGRESS IN 2013 
  We continued to make progress on our cost efficiency initiatives this 
  year, which contributed to a 3% increase in consolidated adjusted 
  operating profit and a 6 basis point increase in our consolidated 
  adjusted operating profit margin to 39.3%, driven mostly by Wireless 
  and Cable. 