text: single-premium variable life. When it comes to support- 
  
  ing ﬁnancial professionals, PLANCO does it right and 
  
  does it often—especially during the most trying times. 
  
  PLANCO wholesalers spent the latter part of 2001 
  
  reminding ﬁnancial professionals that every 20th cen- 
  
  tury downturn gave rise to a prolonged recovery, and 
  
  urged them to think ahead to the ﬁrst recovery of the 
  
  21st century. Within two weeks after the Sept. 11 
  
  tragedies, thousands of those professionals received a 
  
  new brochure from PLANCO titled “From Crisis to 
  
  Recovery.” It outlined the history of the bull markets 
  
  that followed World War II, the Cuban missile crisis, the 
  
  Iran hostage crisis and the Persian Gulf War, demon- 
  
  strating the market’s resilience and ability to bounce 
  
  back from a national crisis. 