text: OUR STRATEGY 
  To achieve our vision and drive our future growth, we have six strategic objectives. We made significant progress this year 
  against each of these, across all business segments. See “Key Highlights” for more detail about individual highlights. 
  
  1. DELIVER DIFFERENTIATED END-TO-END 
  CUSTOMER EXPERIENCES 
  Focus on evolving our cross-device, multi-screen integration to enable 
  seamless, 
  reliable and easy-to-use product experiences anytime, 
  anyplace and anywhere; on delivering a differentiated range of devices 
  and device-related services; and on enabling greater integration of our 
  media assets across screens.  We launched new products, including Rogers Smart Home Monitoring, 
  to customers in Ontario’s Golden Horseshoe area and Atlantic Canada. 
  We completed several strategic acquisitions this year that strengthened 
  our offering of cable television, Internet and telephony services in the 
  Hamilton, Ontario area, established Business Solutions as a leader in 
  Canadian data centre and hosting services and increased the reach of 
  our television broadcast network to over 80% of Canadian households. 