text: For printed versions of these items or any other inquiries, please contact: 
  
  Nordstrom Investor Relations 
  PO Box 2737 
  Seattle, Washington 98111 
  (206) 303-3200 
  invrelations@nordstrom.com 
  
  **Item 1A. Risk Factors.**
  
  Our business faces many risks. We believe the risks described below outline the items of most concern to us. 
  
  **RISKS DUE TO STRATEGIC AND OPERATIONAL FACTORS**
  
  **Our customer strategy focuses on providing a seamless, cohesive and high-quality experience across all Nordstrom channels and**
  **failure to successfully execute our plans could negatively impact our current business and future profitability.**
  We are enhancing our customer shopping experience in our stores, online, and in mobile and social channels by pursuing a heightened 
  focus on technology and ecommerce to fuel our growth. With the accelerated pace of change in the retail environment, we may not be able to 
  meet our customers’ changing expectations in how they shop in stores or through ecommerce. If we target the wrong opportunities, fail to 
  make investments at the right time or pace, fail to make the best investments in the right channels or make an investment commitment 
  significantly above or below our needs, it may result in the loss of our competitive position. If these technologies and investments do not 
  perform as expected or are not seamlessly integrated, our profitability and growth could be adversely affected. In addition, if we do not 
  maintain our current systems, we may see interruptions to our business and increased costs in order to bring our systems up to date. 