text: **Connecting innovation with bottom-line results through outsourcing**
  
  *Banks and retailers are accelerating the adoption of outsourcing as*
  *a way to increase operational efficiency, gain competitive advantage*
  *and create shareholder value.*
  
  W 
  ith the explosive growth of banking technologies and delivery channels, outsourcing 
  
  the management and processing of financial transactions is fast becoming a worldwide 
  phenomenon. Outsourcing enables companies to free up human resources and financial 
  
  capital to focus on their core competencies. 
  
  Banks and retailers are embracing the outsourcing advantage, chiefly to 
  achieve bottom-line reductions on direct and indirect costs. As a long- 
  term strategy, outsourcing also affords companies immediate access to 
  cutting-edge technology and the ability to leverage specialized expertise 
  through outside suppliers and vendors. 
  
  **Citibank Greece**
  
  Fast Track for ATM 
  Outsourcing 
  
  A long-term agreement 
  
  with Citibank N.A. to 
  
  deploy and operate 250 
  
  *Forbes*magazine calls outsourcing “the wave of the future,” and analysts 
  forecast that by 2003 outsourcing in the banking and finance sector will 
  total $91 billion in Europe and nearly $240 billion in the US.1 
  
  ATMs in Greece now makes Euronet the 
  
  largest independent provider of ATM out- 
  
  sourcing services in the country. With this 
  
  comprehensive agreement, Citibank is 
  
  launching its first ATM program in Greece. 
  
  With record speed and efficiency, Euronet 
  
  has provided complete ATM site identifica- 
  
  tion and operating services for the ATMs. 