text: **More value, Higher quality,**
  **Win-win partnerships**
  
  “The evolution that took place in Nissan’s purchasing 
  
  activities during the Nissan Revival Plan, or NRP, and 
  
  continued through NISSAN 180, will stretch even further 
  
  during NISSAN Value-Up. Why evolution and not 
  
  revolution? Because the shift in purchasing that started 
  
  six years ago was not a single action, it was a mindset 
  
  change that continues to drive all our activities. 
  
  Purchasing represents the single largest area of 
  
  cost for Nissan. Through the NISSAN Value-Up 
  
  business plan, we are determined to drive greater 
  
  value from our purchasing activities and maintain the 
  
  momentum built over the last six years. 
  
  During the Nissan Revival Plan years, our focus 
  
  was on catching up with the rest of the industry. 
  
  NISSAN 180 was focused on reaching the 
  
  benchmarks set during NRP and now as we enter the 
  
  NISSAN Value-Up period, that focus evolves towards 
  
  K 
  R 
  O 
  W 
  being the global cost leader. 
  
  One of the key breakthrough strategies of 
  
  R 
  U 
  O 
  NISSAN Value-Up is the focus on new and emerging 
  
  markets. On the sales side, markets like China, India, 
  
  Russia and ASEAN represent significant opportunities 
  
  for Nissan. On the purchasing side, we look at the 