text: strategy for four years, and it works. Customers 
  
  understand that we provide a great product at a fair 
  
  price. The other key to our success has been a very 
  
  consistent marketing message. The SHIFT_campaign 
  
  is consistent and has been in place for some time 
  
  now, and it’s starting to gain traction with the public. 
  
  Consumers look at Nissan products and our 
  
  dealerships and say, ‘Hey, something really is going 
  
  on at Nissan!’ 