text: The goal has always been to provide a useful tool for our customers. 
  The pace of change has quickened in the last few years. In 2000, for the 
  first time, Shenandoah Telephone’s directory expanded from telephone 
  listings for only Shenandoah County and Bergton, to include business and 
  residential listings for Rockingham, Frederick, Clarke, and Warren 
  counties. In 2001, Page County listings were added. The name of our 
  directory was changed to ShentelPages in 2002 to reflect the expanded 
  listing area. Although we included additional information in our 
  directory, we continued to only furnish it to our local telephone 
  customers. 
  
  Early in 2003, we conducted a customer survey to measure potential 
  public acceptance of a regional phone directory for the six-county area. The 
  findings of the survey indicated almost 60% would likely use an expanded six-county directory, with a 
  fourth of all respondents saying they would use a regional directory more often than the directory they 
  currently had in their home or business. Based on these positive results, Shentel launched an expanded 
  directory to meet the demand. 
  
  An extensive public-awareness campaign was launched on television and radio, in a variety of daily and 
  
  weekly newspapers and at regional county fairs. The campaign helped build anticipation for the directory 
  and increase awareness of yellow page advertising opportunities. As a result of the added value of the 
  expanded distribution area, ShentelPages’ yellow page advertising revenues increased 21%, to $1.8 million 
  for the 2004 book. 