text: **Media**
  The trends in Media’s results are generally the result of continual 
  investment in prime-time and specialty programming, higher sports 
  rights costs, higher subscriber fees, and fluctuations in advertising and 
  consumer market conditions. 
  
  Seasonal fluctuations relate to periods of increased consumer activity 
  and their impact on advertising and related retail cycles, the MLB 
  season, where revenues and expenses are concentrated in the spring, 
  summer and fall months, and the NHL season, where advertising 
  revenues and programming expenses are concentrated in the fall and 
  winter months. 
  
  2012 FULL YEAR RESULTS COMPARED TO 2011 
  
  **Operating Revenue**
  Consolidated revenue increased in 2012 by $140 million from 2011, 
  Wireless contributed $142 million, Cable contributed $49 million and 
  Media contributed $9 million, partially offset by decreases in revenue 
  of $54 million in Business Solutions and in corporate items and 
  intercompany eliminations of $6 million. The increase was due to 
  overall higher subscriber levels, data revenue and equipment sales at 
  Wireless and higher Internet revenue at Cable, partially offset by lower 
  overall revenue at Business Solutions due to the phased exit of the 
  legacy services business. 
  
  **Adjusted Operating Profit**
  Consolidated adjusted operating profit increased in 2012 by $95 million 
  from 2011, Wireless contributed $27 million, Cable contributed 
  $56 million, Business Solutions contributed $3 million, and Media 
  contributed $10 million. The increases at Wireless and Cable were due 
  to the revenue growth described above combined with cost efficiencies. 