text: “We are the only forklift manufacturer directly owned by an automotive company, and 
  
  that has created a number of synergies for our division. There’s a natural link with the 
  
  core business, for instance, given the powertrain of a forklift. However, we also benefit 
  
  from other assets within Nissan, such as brand, quality, cost management, and 
  
  marketing activities. 
  
  The bottom line is that we contribute to the Company’s total profitability. We had our 
  
  highest sales and profit in fiscal 2004. We now lead the industry in profitability, in fact, 
  
  which I believe reflects the market’s awareness of our superior quality. In this business, 
  
  quality is everything, because our customers are investing in tools for their business. 
  
  As we upgrade our customer service, I think we will be in a position to become the 
  
  market leader. 