text: ear” logos at branches to reassure customers 
  ear” logos at branches to reassure customers 
  
  But in recent years, consumers have come to 
  But in recent years, consumers have come to  that the bank has facilities for conversing 
  that the bank has facilities for conversing 
  
  **The financial sector’s role in**
  **improving the nation’s diet and**
  **in strengthening the agricultural**
  **and fisheries sectors**
  
  place more priority on factors other than 
  place more priority on factors other than  writing. All branches are being equipped 
  in in writing. All branches are being equipped 
  
  volume and price, such as food safety and 
  volume and price, such as food safety and  with white boards and special message 
  with white boards and special message 
  
  healthiness, and the cultural aspects of diet. 
  healthiness, and the cultural aspects of diet.  ablets for dialogue with customers who 
  tablets for dialogue with customers who 
  
  As discussion continues on the need for 
  As discussion continues on the need for  have concerns about their hearing and who 
  have concerns about their hearing and who 
  
  farmers to increase production scale and 
  farmers to increase production scale and  dislike written conversations. 
  dislike written conversations. 
  
  For many years, food supply networks in 
  For many years, food supply networks in  move into processing and marketing, major 
  move into processing and marketing, major 
  
  Japan were premised on mass production and 
  Japan were premised on mass production and  changes are underway in the agriculture and 
  changes are underway in the agriculture and 
  
  **Peace of mind**
  **at the bank counter**
  
  mass consumption, enabling the country to 
  mass consumption, enabling the country to  fisheries sector in Japan. 
  fisheries sector in Japan. 
  
  meet soaring food demand at a time of rapid 
  meet soaring food demand at a time of rapid  Against this backdrop, SMBC has developed 
  Against this backdrop, SMBC has developed 
  
  growth in the population and economy. 
  growth in the population and economy.  a new financial product for this sector. 
  a new financial product for this sector. 