text: Design and Product Planning are central to the creation of 
  
  Nissan’s strength. Both focus on satisfying the consumer’s 
  
  unmet needs, and create value in the process. Our product 
  
  planning DNA is to identify and target our customers, and 
  
  do it better than our competitors. Rather than simply 
  
  throwing a product into the market and waiting for a 
  
  response, we first seek a deep understanding of the 
  
  expected response. Only then can we create a product 
  
  consistent with that understanding. 