text: Cardholders and employees of Sumitomo 
  Cardholders and employees of Sumitomo 
  
  Mitsui Card joined a literary social contribution 
  Mitsui Card joined a literary social contribution 
  
  initiative by participating in the Books To 
  initiative by participating in the Books To 
  
  The People 2010 project operated by BOOKOFF 
  The People 2010 project operated by BOOKOFF 
  
   environ- 
  CORP. This project aims to provide environ 
  CORP. This project aims to provide 
  
  ments in which children can read books in 
  ments in which children can read books in 
  
  purpose-built facilities, through donations to 
  purpose-built facilities, through donations to 
  
  Room to Read, a non-governmental organi- 
  Room to Read, a non-governmental organi 
  
  zation that supports education in developing 
  zation that supports education in developing 
  
  countries. These NGO donations are pegged 
  countries. These NGO donations are pegged 
  
  to total numbers of used books and other 
  to total numbers of used books and other 
  
  items purchased by cardholders. Through 
  items purchased by cardholders. Through 
  
  the Sumitomo Mitsui Card-operated online 
  the Sumitomo Mitsui Card-operated online 
  
  shopping mall POINT UP Mall, cardholders 
  shopping mall POINT UP Mall, cardholders 