text: prolonged market correction, many of the ﬁnancial pro- 
  
  fessionals PLANCO works with—and their clients— 
  
  earned above-market returns in 2001. 
  
  PLANCO’s extraordinary service and steady sup- 
  
  port during 2001 reveal how well the company’s whole- 
  
  salers always think ahead and anticipate ﬁnancial 
  
  professionals’ needs. That does more than sell ﬁnancial 
  
  products; it builds trust. Trust is the bedrock on which 
  
  PLANCO was founded 25 years ago. Trust—along with 
  
  a constant ﬂow of reliable information and advice—is 
  
  what has helped PLANCO’s clients weather changes in 
  
  the ﬁnancial markets over those 25 years. And trust is 
  
  what makes PLANCO the ﬁnancial advisor’s “partner of 
  
  choice” today. 
  
  “We want to be a trusted advisor to our clients so 
  
  they in turn can be trusted advisors to theirs,” says 
  
  Seifert. “Our role doesn’t always revolve around prod- 
  
  ucts. Sometimes it just means being the go-to person, 
  
  the one who can solve difﬁcult problems. Financial pro- 
  
  fessionals need an inner circle of people they can 