text: **1.2 Content Manager OnDemand concepts**
  
  In this section, we examine basic concepts of Content Manager OnDemand: 
  
  (cid:2) Report and document 
  (cid:2) Application, application group, folder, and cabinet 
  
  **1.2.1 Background information of an example company**
  
  As we examine these concepts, we use an example company. Our fictitious company is called 
  AFinancial Co. AFinancial Co is one of the largest custodians of financial transactions in the 
  world. It is one of the leaders in managing customer assets, providing financial services and 
  foreign exchange services. It is also one of the leading credit card providers in the world. 
  
  The timely delivery of information and reports is fundamental to maintaining this leadership 
  status. Products and services that provide real-time, online access to a customer’s account 
  and fund information are key to competitive differentiation and are key to customer retention. 
  AFinancial Co’s customers want personalized fund information, in various standard formats, 
  which are delivered through both web and desktop interfaces. 
  
  **1.2.2 Reports and documents**
  
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