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              [html]<thead><tr><td>been focusing intensively for the past three years on ding customer relationships. We realize we must</td></tr></thead><tbody><tr><td>Percentage our market presence. To this end, we decided to ret full lineup through both our Red and Blue dealer</td></tr><tr><td>nels, which formerly offered different products. Our next task is to improve the quality of the sales a</td></tr><tr><td>ice process. We have already upgraded the agement of our brand identify through vario</td></tr><tr><td>hods. For example, individual dealers used to handle spaper insert production. We moved all insert</td></tr><tr><td>Complexity (%)</td></tr><tr><td>Today, 15 percent of our showroom traffic is aterated from these inserts, an increase from 6 percent to centralization.</td></tr><tr><td>The introduction of the Tiida provided an interesting case in interactive communications for us. Not long</td></tr><tr><td>There we launched the car, blogging became very popular apan, as it has been elsewhere. There are many car -</td></tr><tr><td>ted blogs where people share information about their</td></tr><tr><td>rite cars. As an experiment, we started a blog about the</td></tr><tr><td>a and encouraged people to comment on the car. This</td></tr><tr><td>the first proactive usage of automotive blog in Japan</td></tr><tr><td>brought a tremendous response — it actually became</td></tr><tr><td>Promoter in terms of unique visits. The blog proved an amazingly effective way to generate word - of - mouth</td></tr><tr><td>communication between Nissan and its customers, and</td></tr><tr><td>will continue to utilize this channel in various ways.</td></tr><tr><td>Another positive change in our division is a more</td></tr><tr><td>α - functional way of doing business. We communicate uently with upstream functions such as Design,</td></tr><tr><td>duct Planning and Communication through V - up and</td></tr><tr><td>α - functional activities. This is an essential exchange, ause when Nissan creates a new product or service,</td></tr><tr><td>are responsible for communicating the unique value we ide to the customer through ‘ SHIFT_ - points.’ We are</td></tr><tr><td>aand creators, and that is how we create value for company.”</td></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr></tbody>
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