text: **Advertising**
  Advertising production costs for Internet, magazines, store events and other media are expensed the first time the advertisement is run. 
  Online marketing costs are expensed when incurred. Total advertising expenses, net of vendor allowances, of $195, $167 and $161 in 2014, 
  2013 and 2012 were included in selling, general and administrative expenses. 
  
  **Vendor Allowances**
  We receive allowances from merchandise vendors for cosmetic selling expenses, purchase price adjustments, cooperative advertising and 
  promotion programs and various other expenses. Allowances for cosmetic selling expenses are recorded in selling, general and 
  administrative expenses as a reduction of the related costs when incurred. Purchase price adjustments are recorded as a reduction of cost of 
  sales at the point they have been earned and the related merchandise has been marked down or sold. Allowances for cooperative advertising 
  and promotion programs and other expenses are recorded in selling, general and administrative expenses as a reduction of the related costs 
  when incurred. Any allowances in excess of actual costs incurred that are included in selling, general and administrative expenses are 
  recorded as a reduction of cost of sales. Vendor allowances earned are as follows: 