text: (cid:4) T**he Campbell Agency in Byron** **That made the agency more profi-**
  **cient at identifying potential cus-** **Center, Mich., found that by align-**
  **tomers and setting sales targets,** **ing its organization to mirror that**
  **according to Mary Lou Barna, vice** **of The Hartford, the two partners**
  **president, sales and marketing.** **could work more closely—and**
  **In other words, she says, the part-** **grow more—together. For exam-**
  **nership with The Hartford has** **ple, The Campbell Agency emulat-**
  **made Barna and her colleagues** **ed The Hartford by dedicating a**
  **better managers.** **team to the small-business market.**