text: EEuurrooppee 
  
  M A N U F A C T U R I N G I N E U R O P E 
  
  “In the last four years the Nissan Production 
  Way has become the international standard for 
  manufacturing in the world. This system makes 
  sense everywhere, including Japan, the UK, 
  Spain, and the U.S. It’s a system that everyone 
  embraces and feels is theirs, not one that was 
  imposed on them. The Sunderland plant is the 
  most productive automotive plant in the Western 
  world, and while we have great people working 
  for us, the Nissan Production Way is what made 
  this success possible. 
  We decided not to compete directly in 
  fundamental segments. Instead, we chose to 
  build unique, profitable vehicles, like the new 
  crossover vehicle, based on the Qashqai 
  concept car, which will be released in early 
  2007. This is one of the three launches for the 
  upcoming year from the Sunderland plant, along 
  with the Tone and the Micra C+C coupe and 
  cabriolet. NISSAN 180 was a great success for 
  us. Today, our Spanish factory is in full 
  production and our Sunderland plant is 
  preparing to turn out the three new models.” 
  
  C O L I N D O D G E 
  Senior Vice President 
  Nissan Europe 
  
  Europe is an incredibly competitive market, 
  with 15 companies trying to gain market share. 