text: **Electronic payment solutions span prepaid distribution gap**
  
  *New, sophisticated electronic payment solutions are*
  *providing multiple customer touchpoints for replenishing*
  *prepaid mobile airtime.*
  
  P 
  
  repaid service has become one of the fastest growing segments of the mobile phone 
  market, enticing more and more consumers to become mobile phone clients. Recharge 
  services are now appealing to mobile subscribers as an easy, convenient and flexible 
  billing alternative. 
  
  The mobile phone market is enormous in Europe with 300 
  million subscribers,1 where today as many as 57% of all mobile 
  phone activations are prepaid.2 In the United States, analysts 
  expect an upsurge in the number of prepaid mobile subscribers 
  to 34 million by 2003.3 
  
  **Pannon GSM, Hungary**
  
  Convenient Prepaid 
  Mobile Solutions 
  
  Pannon, one of the 
  
  largest GSM mobile 
  
  One of the biggest challenges for mobile operators is to distribute 
  mobile airtime to their customers. In many markets, the predominant 
  recharge method for consumers still involves purchasing minutes via 
  plastic or paper scratch-off cards. Euronet® Electronic ReCharge 
  provides a secure, less costly alternative to traditional scratch-off 
  cards with four electronic recharge solutions for mobile operators. 
  Subscribers may purchase additional prepaid airtime in one step over 
  their mobile handset, at a POS terminal, over the Internet or at any 
  ATM operated by any financial institution. 
  
  phone service compa- 
  
  nies in Hungary, now offers the convenience of 
  
  purchasing prepaid mobile phone airtime at 
  
  Euronet ATMs throughout the country. Up to 
  
  70% of Pannon’s more than 1.2 million cus- 
  
  tomers subscribe to prepaid services. 