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              [html]<thead><tr><td>Motivated, passionate people are Nissan ’ s greatest asset. The high performance of the</td></tr></thead><tbody><tr><td>pany reflects the attitudes of our people, and we work hard to maintain their passion and</td></tr><tr><td>ivation in several ways. First, we clearly define our corporate vision. People must understand</td></tr><tr><td>internalize this vision, because even in the most difficult of firnes a compelling vision inspires</td></tr><tr><td>Type to move in the same direction.</td></tr><tr><td>Second, we strive for honest, effective two - way communication. Relationships, inside or</td></tr><tr><td>side the company, are based on mutual respect and trust. This is fostered by open</td></tr><tr><td>hanges. New communications channels at Nessan now allow employees to access company</td></tr><tr><td>rmation in a faster, more effective manner, and to swiftly share what they know with</td></tr><tr><td>estors, shareholders, suppliers, the media and other interested parties.</td></tr><tr><td>Third, we keep our management consistent and promote empowerment. Consistent</td></tr><tr><td>nagement sets a solid foundation and inspires trust in the actions and decisions of the</td></tr><tr><td>spany. Empowerment builds on this by encouraging employee participation in the decision –</td></tr><tr><td>< underline > sing process. Employees understand the management structure and feel confident in </ underline ></td></tr><tr><td>ressing their own opinions and ideas.</td></tr><tr><td>Fourth, employees are evaluated fairly, We are focused on results and real performance as</td></tr><tr><td>frue measures of success. Nissan has become a leader in Japan by moving away from the</td></tr><tr><td>Illifonal servicity - based employment and compensation system toward a system that rewards</td></tr><tr><td>Nevement. We even go a step further and reward actions that exemplify Nissan ’ s vision.</td></tr><tr><td>Nissan now serves as the benchmark for other companies striving to create more modern,</td></tr><tr><td>amic employment systems.</td></tr><tr><td>Ladfy, Nissan ’ s brand identity is now clearly defined. After our people, our brand is the most</td></tr><tr><td>aable asset we possess, of greater worth than any of the company ’ s tangible assets.</td></tr><tr><td>Those are the elements of our philosophy — a system of thinking that will stretch as Niosan</td></tr><tr><td>finues to pursue sustainable and profitable growth. Our vision is to become the top</td></tr><tr><td>omaker in the world — the leader in qualify, brand strength, profitability and performance.</td></tr><tr><td>The Nissan Management Way has mapped out the course to this goal, yet along the way we will</td></tr><tr><td>retain the flexibility to redefine who we are, based on the needs and desires of the</td></tr></tbody>
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