text: agency writes three times as much business with 
  
  The Hartford, in both personal and commercial lines, as 
  
  it writes with any other insurer. 
  
  Mutually beneﬁcial partnerships with successful 
  
  businesses of all sizes are the foundation of The 
  
  Hartford’s business model. 
  
  Perhaps no relationship represents shared values 
  
  and shared success better than the one with AARP, 
  
  which signed a new eight-year contract with The 
  
  Hartford that began Jan. 1, 2002. The AARP insurance 
  
  program with The Hartford is a model of afﬁnity mar- 
  
  keting and distribution savvy. AARP’s membership— 
  
  those age 50 and over—is the fastest-growing segment 
  
  of the U.S. population. Computer use among this group 
  
  is growing by an estimated 20 percent per year, and the 
  
  population segment respects established brands and 
  
  seeks value, convenience and extraordinary service. 
  
  That right combination of factors helps make 
  
  AARP’s World Wide Web site one of The Hartford’s 
  
  13 