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              [html]<thead><tr><td>Therated into our designs. If you simply react to opinion</td><td>investments in design immediately after implementing the</td></tr></thead><tbody><tr><td>eys, you try to please everybody, and that results in</td><td>NRP. If they hadn ' t, there would not have been any new</td></tr><tr><td>cars. We try to tune into the inner voice of the</td><td>products during NISSAN 1BO. Although the NRP focused</td></tr><tr><td>omer, looking into their life and values to discover what</td><td>on cost containment, management recognized that design</td></tr><tr><td>really want. When you ’ re sitting in Japan, for example,</td><td>was essential in building the cars that people long to own.</td></tr><tr><td>Ifficult to know the values of customers elsewhere in</td><td>That investment continues today. We will soon open</td></tr><tr><td>vorld. Our global design centers bring us closer to that</td><td>the Imagination Factory design center in Japan. We have</td></tr><tr><td>omer. Mr. Ghosn is the chairman of the design decision</td><td>also expanded the Farmingham center, renovated the San</td></tr><tr><td>mittee, which includes all the related executives, and</td><td>Diego studio, and built the new Nissan Design Europe in</td></tr><tr><td>are a source of insight as well.</td><td>London. Nissan has world - leading design facilities and a</td></tr><tr><td>The Alliance with Renault has been useful in our</td><td>highly talented and motivated staff. We have no trouble</td></tr><tr><td>. We study each other, benchmark performance, and</td><td>recruiting top designers.</td></tr><tr><td>≥ best practices. While it is impossible to effectively</td><td>Although we ’ ve accomplished a lot, we can never</td></tr><tr><td>hmark against your competitors, the Alliance</td><td>afford to be complacent, especially after the way our</td></tr><tr><td>Age group policy allows us to identify a particular</td><td>competitors have responded to our strong statements in</td></tr><tr><td>Bess and examine everything, and Renault can do the</td><td>design. While we do have great cars, as a brand Nissan is</td></tr><tr><td>≥ This leads to new ideas. It ’ s stimulating working with</td><td>still not at the top of the industry. You will see more</td></tr><tr><td>, but of course neither company wants to turn out</td><td>exciting designs from us in the next few years, however,</td></tr><tr><td>ame cars. If ’ s healthy to maintain these differences</td><td>and by 2010 we intend to be the top brand. We are</td></tr><tr><td>our identities. That is what makes the relationship</td><td>working on that even as we focus on designing</td></tr><tr><td>liance.</td><td>profitable models. Contributing to Nissan ' s sustainable</td></tr><tr><td>think we did a very good job during the Nissan Revival</td><td>growth is our responsibility as designers, and we take</td></tr><tr><td>( NRP ) and NISSAN 180. One of our greatest</td><td>it very seriously.*</td></tr><tr></tr></tbody>
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