text: **4.6. Focus on local, specific issues to raise interest for Open**
  **Data**
  Considering the continuous evidence and concerns about scarce interest and preparation of citizens 
  
  to use Open Data in their political, economic and professional decisions, one of the final 
  
  recommendations of the Open Data, Open Society report confirms its importance and needs to be 
  
  repeated: it is very effective, if not simply necessary if the goal is to generate a critical mass of 
  
  citizens that demand and use Open Data in the shortest possible time, to practice all the 
  
  recommendations of this report*at the local level*, 
  
  Most people encounter their local governments much more often then their national ones. When 
  
  working within a single city or region it is much easier to inform citizens, raise their interest and 
  
  involve them, because they would be searching*local*solutions to improve*local*services and/or 
  
  save*local*money. There may also be much more opportunities to do so, especially in this period of 
  
  financial crisis that will see substantial decreases both in credit by financial institutions and in 
  
  subsidies from central governments. Concreteness and, as they say in marketing, "customer focus" 
  
  must be the keys for local activists and public employees working on local Open Data: 