text: We amortize the costs of acquired program rights over the expected 
  performances of the related programs, recording them in other external 
  purchases in operating costs in the consolidated statements of income. 
  This amounted to $52 million in 2013 (2012 – $64 million). 
  
  We determine its fair value less costs to sell in one of two ways: 
  (cid:129)*Analyzing discounted cash flows*– we estimate the discounted future 
  cash flows for periods of five to ten years, depending on the cash 
  generating unit and valuation method for determining the 
  recoverable amount, and a terminal value. The future cash flows are 
  based on our estimates and expected future operating results, 
  economic conditions and a general outlook for the cash generating 
  unit’s industry. Our discount rates consider market rates of return, 
  debt to equity ratios and certain risk premiums, among other things. 
  The terminal value is the value attributed to the cash generating 
  unit’s operations beyond the projected time period of the cash flows 
  using a perpetuity rate based on expected economic conditions and a 
  general outlook for the industry. 
  
  (cid:129)*Using a market approach*– we estimate the recoverable amount of 
  the cash generating unit using multiples of operating performance of 
  comparable entities and precedent transactions in that industry. 