text: NOTE 3: SEGMENTED INFORMATION 
  
  Our reportable segments are Wireless, Cable, Business Solutions and 
  Media. All four segments operate substantially in Canada. Corporate 
  items and eliminations includes our interests in businesses that are not 
  reportable operating segments, corporate administrative functions and 
  eliminations of inter-segment revenue and costs. We follow the same 
  accounting policies for our segments as those described in note 2 to 
  these consolidated financial statements. Segment results include items 
  directly attributable to a segment as well as those that can be allocated 
  on a reasonable basis. We account for transactions between reportable 
  segments in the same way we account for transactions with external 
  parties and eliminate them on consolidation. 