text: our engagement with customers. In 2014, 
  
  we added more than 1 million new Rewards 
  
  accounts, a 15% increase from the previous 
  
  year. We want to give customers more choices 
  
  with our loyalty program, and our goal is to 
  
  provide an integrated multi-tender program in 
  
  all stores and online later this year. We know 
  
  our Rewards members are many of our most 
  
  loyal and best customers. So growing these 
  
  relationships by offering programs that 
  
  appeal to more customers will be beneﬁcial 
  
  in the long term. 