text: In the media industry, there continues to be a shift towards on-line 
  media consumption by consumers which in turn drives advertisers to 
  spend more on-line versus traditional media. In addition, there are more 
  media competitors as additional on-line media companies enter the 
  market, including large global companies. 
  
  CHANGING TECHNOLOGIES AND CONSUMER DEMANDS 
  Consumer demand for mobile devices, digital media and on-demand 
  content across platforms is pushing providers to build networks that can 
  provide more data faster, cheaper and more easily. Increased adoption 
  of smartphones and double digit growth in our data revenue continued 
  reflecting expanded use of applications, mobile video, 
  this year, 
  messaging and other wireless data. 
  
  REGULATION 
  Most areas of our business are highly regulated, which affects who we 
  compete with, the programming we can offer, where and how we use 
  our networks, how we build our businesses and the spectrum we 
  purchase. The telecommunications industry is being affected by more 
  regulation and more reviews of the current regulations. 
  COMPETITION 
  Competition in wireless from national and regional operators as well as 
  smaller new entrants changes how we compete for wireless services. 
  This puts downward pressure on pricing affecting profit margins and 
  impacts customer churn. 