text: Data revenue was 17% higher 
  the 
  continued penetration and growing use of smartphones, tablet devices 
  and wireless laptops, which increased the use of e-mail, wireless, 
  Internet access, text messaging and other wireless data services. Data 
  revenue represented approximately 47% of total network revenue this 
  year, compared to approximately 41% last year. 
  
  this year mainly because of 
  
  *Lower Equipment Sales*
  Equipment sales (net of subsidies) include revenue from sales to: 
  (cid:129) independent dealers, agents and retailers 
  (cid:129) directly to subscribers through fulfillment by Wireless’ customer 
  Postpaid churn was 1.24% this year, compared to 1.29% in 2012. The 
  lower churn rate is partly attributable to the new simplified plans and 
  the roaming plans we introduced. 
  service groups, websites, telesales and corporate stores. 
  
  Revenue from equipment sales was lower this year, mainly because 
  fewer existing subscribers upgraded their devices and there were fewer 
  gross activations. 
  
  Gross postpaid subscriber additions were 1.4 million this year, or 3% 
  lower than last year, which reduced net postpaid subscriber additions to 
  228,000, despite a lower postpaid churn. We believe the industry 
  transition from three year to two year plans resulting from the recent 
  adoption of the Canadian Radio-television and Telecommunications 
  Commission (CRTC) Wireless Code may have slowed our overall 
  wireless subscriber growth from the second half of the year. See 
  “Regulation in Our Industry” for more information on the Wireless 
  Code. 