text: 4. STRENGTHEN THE CUSTOMER EXPERIENCE 
  Constantly improve the experience that customers have using our 
  products and services by making it easier for them, providing the tools 
  and resources customers need to use our products with confidence, 
  being attuned to our customers’ evolving needs and continuing to 
  simplify our product offerings.  OUR PROGRESS IN 2013 
  We continued to evolve our wireless offering this year, redesigning and 
  simplifying wireless offerings and pricing tiers, and introducing 
  Canada’s first wireless Share Everything plan. We also launched a hybrid 
  wireless home and small business phone solution that operates on our 
  national wireless network. 
  
  OUR PROGRESS IN 2013 
  We launched several new programs this year to improve the customer 
  experience, 
  for 
  individuals, families and small businesses, our “worry free” $7.99 per 
  day US wireless data roaming plan, a new suite of simplified travel value 
  packs of voice, text and data roaming, and the Rogers First Rewards 
  loyalty program, and we received regulatory approval for the Rogers 
  credit card. Connected for Success, our new broadband Internet pilot 
  project 
  is designed to provide affordable broadband Internet, 
  computers and software to residents of Toronto Community Housing as 
  part of the Rogers Youth Fund program. 
  
  including Canada’s  first Share Everything plans 