text:  ?customer ?relation ?relatedToCustomer.} 
  
  This would be much less intuitive than the user defined names. There are good reasons to use auto- 
  generated names, especially for large ontologies that are implemented in multiple natural languages. 
  However, for new users, especially those who plan to use SPARQL and SHACL, I think it is more 
  intuitive to start with user supplied names and then progress to auto-generated names if and when the 
  requirements show a true need for them. This approach to developing software incrementally rather than 
  to attempt to design the perfect system that can scale for all possible future requirements is known as the 
  Agile approach to software development. In my experience Agile methods have proven themselves in 
  countless real-world projects to deliver better software on time and on budget than the alternative 
  waterfall approach. For more on Agile methods see: https://www.agilealliance.org/agile101/ 
  
  This just gives you a basic overview of some of the things that can be done with SPARQL. There is a lot 
  more and if you are interested you should check out DuCharme’s book or some of the many SPARQL 
  tools and tutorials on the web. Some of these are in the bibliography. 