text: At the center of everything we do stands the Nissan automobile. Our vehicles are the most 
  
  tangible expression of our brand and the values of our company. We make cars that both inspire 
  
  passion and exceed the expectations of our customers. Through bold and thoughtful designs, 
  
  innovative technologies, and a richer and more rewarding driving experience, we are defining 
  
  our unique place in the auto industry. 
  
  Our product development philosophy differs from that which many of our competitors follow. 
  
  Rather than focus on what the competition is providing, we concentrate on what they do not. 
  
  We listen to drivers to discover their unmet needs and desires, and follow the most promising 
  
  threads of emerging trends. Our designs are bold, geared to electrify and inspire. We see little 
  
  point in building vehicles that please everyone but excite no one. 
  
  The appeal of a Nissan goes much deeper than the fine lines of its body and the gleam of 
  
  its paint. We make some of the world’s most advanced high-performance engines and 
  
  transmissions. From our renowned VQ engine series to the latest in high technology, 
  
  continuously variable transmissions (CVT), we blend driving pleasure with safety, fuel efficiency, 
  
  and real-world environmental solutions. 
  
  Nissan has a long history of leadership and innovation in the automotive industry. We began 