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              [html]<thead><tr><td>simple : make Nissan the world</td><td>nearly a thousand designers are working together across</td></tr></thead><tbody><tr><td>Design is about shaping products</td><td>the globe, with 700 in Japan, 100 in the U. S., 100 in</td></tr><tr><td>the eye, and yet it is also an</td><td>Europe and approximately 30 in Taiwar. For the moment,</td></tr><tr><td>nat creates shareholder value and</td><td>that ' s an ideal mix. We ' ve aligned our goals, strategies and</td></tr><tr><td>The power of that attraction</td><td>processes to unify this international team. Yet we feel there</td></tr><tr><td>Average selling price. Ultimately, a</td><td>is a definite creative advantage in having each design</td></tr><tr><td>Individuals</td><td>center maintain its own character and culture. It ensures</td></tr><tr><td>old.</td><td>that fresh perspectives keep coming. We don ’ t want a</td></tr><tr><td>me, design is a visual message from</td><td>uniform viewpoint. We all have the same goal, but there are</td></tr><tr><td>brand ’ s philosophy must be</td><td>different ways to get there.</td></tr><tr><td>Bebrand value directly relates to</td><td>For example, when developing the Z, we put the three</td></tr><tr><td>s are my main responsibility, but</td><td>main design centers in competition, which was very</td></tr><tr><td>Illy visual brand identity — covers</td><td>healthy and stimulating for the entire team. In other cases,</td></tr><tr><td>hat, including motor shows,</td><td>we assign the design to one center. The Titan truck was</td></tr><tr><td>Car launch events, and even the</td><td>designed and engineered in the U. S. Nissan Design</td></tr><tr><td>Thereas, whether it is through cars,</td><td>Europe in London often does the same. We also</td></tr><tr><td>rooms, we express a variety of</td><td>exchange designers, including senior staff, between the</td></tr><tr><td>but the overall message must be</td><td>different centers. One of the assistant design directors</td></tr><tr><td>Sense therefou must sense the unity and</td><td>from Nissan Design America is now working in Japan</td></tr><tr><td>d.</td><td>as a chief designer.</td></tr><tr><td>We have a simple design decision process consisting</td><td>Design Center globally. We have</td></tr><tr><td>of three stages : concept, selection and model freeze.</td><td>rs around the world — three in Japan,</td></tr><tr><td>During the initial stage, we gather research data from the</td><td>in Europe, and one in Taiwan. There are</td></tr><tr><td>Market Intelligence Department and other sources within</td></tr><tr></tr></tbody>
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