text: The Process and Resource Management division is one 
  
  of Nissan’s greatest assets. They are sometimes perceived 
  
  as too rigid, and it is true that the division has established 
  
  quite a number of rules. However, I easily imagine what can 
  
  happen to a company without rules. The point, really, is to 
  
  keep the structure and provide some freedom when 
  
  needed. The core creative divisions can add great value to 
  
  a process, such as when they interact with the advanced 
  
  engineering team. When the creative people are happy with 
  
  what they have developed, however, someone has to 
  
  support the complex process of creating added value. That 
  
  responsibility belongs to the Process and Resource 
  
  Management division. Otherwise, a nicely crafted process 
  
  may never be implemented. But at Nissan, employees in the 
  
  Process and Resource Management division serve as the 
  
  guardians of the timelines and support the implementation 
  
  of processes. If a process is not working as we planned, 
  
  they get the project back on track in a smooth and efficient 
  
  manner. If a process is no longer relevant, they quickly 
  
  organize a taskforce to update it. 
  
  So Corporate Planning provides the direction, Design 
  
  and Product Planning create products with value, and Market 
  
  Intelligence and Process and Resource Management 