text: our quest to create the best cars in the world in 1933, when the company was founded in 
  
  Yokohama. The first Datsun passenger car rolled off the assembly line two years later. In the 
  
  years since, we have fashioned a reputation for bold and innovative products. We were the first 
  
  company to design, manufacture and export a small pickup truck from Japan to the United 
  
  States, and to build and export a sports sedan, the Datsun 510. And we were the first to 
  
  produce a true sports car that was also affordable, the Z. Today, we build equally exceptional 
  
  vehicles in factories throughout the world that consistently rank in the top tier for efficiency, 
  
  productivity and quality. 
  
  In the future, we will take the Nissan brand into new segments and markets. We will 
  
  accelerate the pace of automotive evolution. And our products will continue to define our brand 
  
  with clarity and consistency that brings lasting value to all our stakeholders. 