text: “To understand the depth of 
  
  Nissan’s commitment to 
  
  China, you need look no 
  
  further than Dongfeng Motor 
  
  Co., Ltd., our joint venture 
  
  with Dongfeng Motor 
  
  Corporation. DFL, as we 
  
  refer to it, is the biggest JV in 
  because we didn’t want to damage our brand image. 
  
  China’s automotive industry, 
  Instead, we found alternative means to adapt to the market. 
  
  representing a 50-50 
  For example, we did not discount the selling price of the 
  
  KATSUMI NAKAMURA 
  President & CEO, 
  Dongfeng Motor Co., Ltd. 
  investment by Nissan and 
  Teana during its high-profile launch. In December 2004, we 
  
  Dongfeng totaling RMB16.7 
  also announced to customers that we would give them a 
  
  billion (US$2 billion). Dongfeng is the major 
  rebate if prices went down after they bought a Nissan. We 
  
  commercial vehicle manufacturer in China, and the 
  released a model change for the Sunny, and kept firm on 
  
  Dongfeng brand is famous throughout the country. 
  the Teana’s pricing. These actions have helped keep our 