text: **NISSAN Value-Up: Sustaining Performance**
  
  Nissan’s position today is much different than it was six years ago or even three years ago. In 
  
  1999, we were in crisis, and the Nissan Revival Plan was needed to revive our company and 
  
  build a future. In April 2002, when NISSAN 180 began, we wanted to complete the revival 
  
  process, with an emphasis on profitable growth. 
  
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  NISSAN Value-Up is about sustaining performance. About taking all the gains we have 
  
  made in connecting with our customers, in growing volumes, in creating value, in earning profits, 
  
  in improving management— and then building upon these gains. 
  
  With NISSAN Value-Up, you will not see a radical break from NISSAN 180. This plan is 
  
  evolutionary, not revolutionary. We will take the core elements that got us to this point—namely, 
  
  more revenue, less cost, more quality and speed, and maximized Alliance benefit with Renault— 
  
  and build upon them. 
  
  NISSAN Value-Up has three critical commitments: 
  Profit: Nissan will maintain the top level of operating profit margin among global automakers 
  
  for each of the three years of the plan. 
  
  Volume: Nissan will achieve global sales of 4.2 million units measured in fiscal 2008. 
  ROIC: Nissan will achieve a 20 percent ROIC on average over the course of the plan, based 
  
  on the new formula that excludes cash on hand from the denominator. 
  
  NISSAN Value-Up will oversee 28 new models, resulting in the start of production of 70 
  
  models worldwide, over two dozen more than the 44 production starts during NISSAN 180. Of 
  
  the 28 new models, 18 will be replacements for existing models and 10 will be completely new 
  
  “conquest” models. We will enter more new segments, and we will introduce six models that will 
  
  delight customers by being completely innovative in their concept and benefits. 