text: COMPETITION 
  We compete on quality of service, scope of services, network coverage, 
  sophistication of wireless technology, breadth of distribution, selection 
  of devices, branding and positioning, and price. 
  
  WIRELESS SUBSCRIBER RESULTS 1, 2 
  
  (cid:129) Wireless technology: we were the first carrier in Canada to launch an 
  LTE network catering to customers seeking the increased capacity 
  and speed it provides. We compete with Bell, Telus MTS and Eastlink, 
  all of whom operate LTE networks and we expect competition to 
  grow over time as LTE becomes the prevailing technology in Canada. 
  We also compete with these providers and other regional providers 
  such as Wind Mobile, on HSPA and GSM networks and with 
  providers 
  like Wi-Fi 
  “hotspots”. 
  that use alternative wireless  technologies, 
  
  (cid:129) Product, branding and pricing: we compete nationally with Bell and 
  Telus. We also complete with newer entrants, various regional 
  players and resellers. 
  
  (cid:129) Distribution: we compete with other service providers for both 
  dealers and prime locations for our own stores as well as third party 
  retail distribution shelf space outlets. 
  
  (cid:129) Wireless networks and handset devices: the parity of wireless devices 
  across networks has dramatically transformed the competitive 
  landscape, and we expect this to continue and even intensify. 
  Consolidation among new entrants or with incumbent carriers could 
  alter the competitive landscape for Wireless regionally or nationally. 
  (cid:129) Spectrum: we are currently participating in an auction for 700 MHz 
  spectrum. 
  Industry Canada has also announced an auction for 
  additional 2500 MHz spectrum in 2015 in which we may be 
  restricted from participating in the geographic areas where we 
  already hold more than 40 MHz of 2500 MHz spectrum. The 
  outcomes of both of these auctions may increase competition. 
  
  “Key Performance Indicators*”*. 
  
  **WIRELESS POSTPAID AND PREPAID SUBSCRIBERS**
  (IN THOUSANDS) 
  
  **2013**
  
  2012 
  
  2011 
  
  Prepaid  Postpaid 