text: • Enhance the value chain. The typical LCV owner keeps a vehicle for seven to ten years, 
  
  and puts on five times the mileage of a passenger vehicle owner. If you treat LCV owners 
  
  well, additional opportunities for income such as inspections, aftermarket service, and repeat 
  
  sales will inevitably follow. 
  • Build the learning organization. Prior to Nissan’s turnaround, we did not focus on the 
  
  LCV market. We need to take the knowledge we now have about design, sales and 
  
  conversions, codify it all, and pass the know-how on to the next generation. 