text: Slot revenues increased substantially in both 2003 and 2004. Improvements were 
  the result of strong customer visitation, enhanced marketing programs, the impact 
  of our Players Club rewards program, and the implementation of cashless gaming 
  technology in 2003. Slot win percentages were consistent among all three periods. 
  
  Non-casino revenue increased in 2004 primarily due to the enhanced amenities at 
  our resorts. In addition, we were able to increase the pricing for our rooms and 
  other non-gaming amenities. Our hotel results began to improve notably in the 
  latter half of 2003, particularly at our Las Vegas Strip resorts. For the year ended 
  December 31, 2004 REVPAR at our Las Vegas Strip resorts was $141 compared to 
  $126 in 2003, an increase of 12%. Company-wide REVPAR was $121, an increase 
  of 10% over 2003. This increase was largely rate driven, as occupancy increased 
  from 91% to 92% and ADR increased from $121 to $132. In 2003, company-wide 
  REVPAR increased 6% from $104 to $110, with most of the gains coming in the 
  second half of the year. 