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              [html]<thead><tr><td>* Within the General</td><td>our policy is to stay flexible and adapt to the situation. For</td><td>Overseas Markets, or GOM,</td></tr></thead><tbody><tr><td>example, we had initially planned to supply Pathfinder</td><td>I ' m responsible for Nissan</td><td>vehicles to the Middle East from Spain. However, the rise in</td></tr><tr><td>business in nearly 110</td><td>the euro raised costs, so we quickly shifted production to</td><td>countries, about 90 of which</td></tr><tr><td>the U. S. Because our job is so diversified, we felt we</td><td>have Nissan national sales</td><td>needed more strategic thinking within GOM. For this</td></tr><tr><td>companies. It ' s a very</td><td>reason we established the GOM Plan Department, which is</td><td>diverse composition of small</td></tr><tr><td>a cross - functional unit comprised of various departments,</td><td>and large nations, and many</td><td>such as Manufacturing, Purchasing, and Engineering, This</td></tr><tr><td>languages and cultures.</td><td>department is responsible for functions formerly performed</td><td>1. In fiscal 2004 we met all</td></tr><tr><td>by Marketing and Sales.</td><td>our targets for sales and</td><td>Since we did not roll out many new models in our</td></tr><tr><td>. Out of Nissan ’ s total unit sales of</td><td>region, we had to upgrade our network structure to</td><td>Maximately 3.4 million vehicles, for example, GOM</td></tr><tr><td>increase sales. The next new core model for us is the Tida,</td><td>unted for 678.000 units. We contribute to</td><td>which enjoyed a successful launch in China. If ’ s a critical</td></tr><tr><td>n ' s performance in both volume expansion and</td><td>launch for us ; through 2005 and 2006 we will complete</td><td>ability. And the operating profit margin for GOM</td></tr><tr><td>the introduction of the model in all markets. The new model</td><td>ter than the corporate average.</td><td>introductions will give us added strength in the markets</td></tr><tr><td>during the NISSAN Value - Up period.</td><td>African</td><td>Another important development this year was the sta</td></tr><tr><td>such as South Africa, and Latin America. Our</td><td>of production of the Nissan Pickup in Egypt. Many in the</td><td>ss was due in part to general market strength, but the</td></tr><tr><td>industry doubted we would succeed, but we achieved our</td><td>Angualogalogaeal of the Nissan Pickup in South Africa and</td><td>targets for quality. Vehicles produced here will also be</td></tr><tr><td>America was also a key. Aside from the Middle East,</td><td>exported to other countries in the region.</td><td>larger vehicles like the Armada are preferred, sales</td></tr><tr><td>Europe is a tough market, as is Japan. If Nissan</td><td>Effickup and the X - TRAIL have been consistently</td><td>becomes too dependent on its major markets like North</td></tr><tr><td>in all markets. We produce the Plckup in South</td><td>America, there is an inherent risk, and GOM helps minimize</td><td>and currently sell over 40.000 vehicles there every</td></tr><tr><td>that risk. The markets we represent will contribute</td><td>our market share is around 9 percent. In addition to</td><td>substantially to Nissan ' s total profit. Our focus now is on</td></tr><tr><td>, the vehicles produced here will be sold in Europe,</td><td>deepening the foundations of our business. A few years</td><td>and New Zealand starting at the beginning of</td></tr><tr><td>ago, for instance, we designed six activities that all the</td><td>ln 2005, in the Middle East, we are already seeing</td><td>national sales companies are required to carry out. In 2005,</td></tr><tr><td>cant increases in volume due to the launch of Infiniti</td><td>we ’ ll establish even more advanced activities. We constantly</td><td>Age introduction of new Nissan models in the latter</td></tr><tr><td>review their performance and, if necessary, take aggressive</td><td>2004</td><td>actions, including replacing companies whose performance</td></tr><tr><td>nere are several risks associated with a diverse</td><td>is consistently unsatisfactory. That is why our activities will</td><td>ry like ours, including political issues, economic</td></tr><tr><td>expand with profit, not at its expense. The General Overseas</td><td>s, and a range of other external factors. At Nissan,</td><td>Markets are where Nissan will really be growing."</td></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr><tr></tr></tbody>
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