text: around the world. Their mindset is, we’ve succeeded before 
  
  with Murano and others, so why not try this again on a 
  
  global basis? They can identify and target certain customers 
  
  but then propose skipping a particular market to avoid 
  
  compromising the concept. We don’t want to make bland 
  
  cars, where we design one variation for Europe, another for 
  
  Japan, and something else for the US. There is no flavor, 
  
  nothing special, about a chameleon car that tries to please 
  
  everyone. The Murano was the kind of strong, innovative 
  
  concept that prospered because it was not a compromise. 
  
  These are the things that we as planners can do. For 
  
  instance, if we understand that in one market diesel engines 
  
  are very important, the engineers can create a package that 
  
  takes that into account. We are not compromising, but 
  
  creating the proper combination to address specific needs 
  
  from the start. With a car like the Z, for instance, we will not 
  
  compromise. We will make a clear choice, even if it means 
  
  losing some volume in other markets. Cars like the Z are not 
  
  volume seekers; they are brand builders. 