text: **The Nissan Way of Doing Business**
  
  One thing about Nissan is very clear: this is a company that sets its own distinctive 
  
  course, and that course defines the modern automotive company. Our philosophy 
  
  comes from within, and its principles are based not on tradition but on our own 
  
  knowledge and experience, drawing on the powerful flow of information that runs 
  
  through divisions, business areas and the Alliance with Renault. 
  
  At the core of our philosophy is the Nissan Management Way. As one senior 
  
  executive remarked, “This is*our*way, a commonsense way that anyone in the company 
  
  can take as their own.” The guiding principle here is both flexible and simple: inspire 
  
  effective performance. To create value for customers, for example, employees must be 
  
  customer-focused. 