MANAGEMENT’S DISCUSSION AND ANALYSIS
WIRELESS
ROGERS IS CANADA’S LARGEST WIRELESS
COMMUNICATIONS SERVICE PROVIDER
As at December 31, 2013, we had:
 approximately 9.5 million subscribers
 approximately 34% share of the Canadian wireless market.
PRODUCTS AND SERVICES
Rogers is a Canadian leader in innovative new wireless network
technologies and services. We provide wireless voice and advanced
high-speed data communication services to subscribers across Canada
under the Rogers, Fido and Chatr brands, and provide our customers
with the best and latest wireless devices and applications including:
 mobile high speed Internet access
 wireless voice and enhanced voice features
 wireless home phone
 device protection
 text messaging
 e-mail
 global voice and data roaming
 machine-to-machine solutions
 advanced business solutions
 Suretap mobile wallet
 Rogers AnyPlace TV
 Rogers One Number
 Rogers First Rewards Loyalty Program.
NATIONAL DISTRIBUTION
We distribute our wireless products using various channels including:
 independent dealer networks
 company-owned Rogers, Fido and Chatr retail stores
 customer self-serve rogers.com, fido.ca, chatrwireless.com, ecommerce
sites
 Rogers call centres and outbound telemarketing
 major retail chains and convenience stores.
$7.3
BILLION
(%)
2013 WIRELESS REVENUE MIX
POSTPAID VOI CE  46%
DATA  44%
EQUIPMENT  7%
PREPAID VOI CE  3%
EXTENSIVE WIRELESS NETWORK
Rogers has one of the most extensive and advanced wireless networks
in Canada:
 supports wireless services on smartphone, tablets, computers and a
broad variety of M2M, mobile commerce, retail point of sale and
other specialized devices
 the first LTE high-speed network in Canada, which reached more
than 73% of the Canadian population at December 31, 2013
 voice and data roaming agreements with international carriers in
more than 200 countries
 network sharing arrangements with several regional wireless
operators in Canada.
We are continuously enhancing our IP service infrastructure for all of
our wireless services. Advances in technology have transformed how
our customers interact and how they use the variety of tools that are
available to them in their personal and professional lives. Technology
has also changed the way businesses operate.
New technologies allow us to offer new services, such as Rogers One
Number, which makes enhanced wireless services available to
subscribers on their computer, tablet, or smartphone and can be used
as an alternative to fixed line telephony. Users enjoy the same services
and features across the coverage area, thanks to the seamless
integrated nature of the Rogers network and those of our roaming and
network sharing partners.
2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 37