MANAGEMENT’S DISCUSSION AND ANALYSIS
retrospectively. We are assessing the impact of this amendment on
our consolidated financial statements.
 IFRIC 21, Levies (IFRIC 21) – In May 2013, the IASB issued a new
accounting guidance IFRIC 21, which provides guidance on when to
recognize a liability for a levy imposed by a government, both for
levies that are accounted for in accordance with IAS 37 Provisions,
Contingent Liabilities and Contingent Assets and those where the
timing and amount of the levy is certain. The Interpretation identifies
the obligating event for the recognition of a liability as the activity
that triggers the payment of the levy in accordance with the relevant
legislation. It provides the following guidance on recognition of a
liability to pay levies (i) the liability is recognized progressively if the
obligating event occurs over a period of time, and (ii) if an obligation
is triggered on reaching a minimum threshold, the liability is
recognized when that minimum threshold is reached. The standard is
effective for annual periods beginning on or after January 1, 2014,
with early adoption permitted. We are assessing the impact of this
new standard on our consolidated financial statements.
 IFRS 9, Financial Instruments (IFRS 9) – In October 2010, the IASB
issued IFRS 9, which replaces IAS 39, Financial Instruments:
Recognition and Measurement, establishes principles for the financial
reporting of financial assets and financial liabilities that will present
relevant and useful information to users of financial statements for
their assessment of the amounts, timing and uncertainty of an
entity’s future cash flows. This new standard also includes a new
general hedge accounting standard which will align hedge
accounting more closely with risk management. It does not
fundamentally change the types of hedging relationships or the
requirement to measure and recognize ineffectiveness, however it
will provide more hedging strategies that are used for risk
management to qualify for hedge accounting and introduce more
judgment to assess the effectiveness of a hedging relationship. The
mandatory effective date of IFRS 9 has not yet been communicated
by the IASB. We are assessing the impact of this new standard on its
consolidated financial statements.
KEY PERFORMANCE INDICATORS
We measure the success of our strategy using a number of key
performance indicators, which are outlined below. We believe these key
performance indicators allow us to appropriately measure our
performance against our operating strategy as well as against the
results of our peers and competitors. The following key performance
indicators are not measurements in accordance with IFRS and should
not be considered as an alternative to net income or any other measure
of performance under IFRS.
Subscriber Counts
We determine the number of subscribers to our services based on active
subscribers. When subscribers are deactivated, either voluntarily or
involuntarily for non-payment, they are considered to be deactivations
in the period the services are discontinued.
Wireless
 A wireless subscriber is represented by each identifiable telephone
number.
 We report wireless subscribers in two categories: postpaid and
prepaid. Postpaid and prepaid include voice-only subscribers, data-
only subscribers, and subscribers with service plans integrating both
voice and data.
 Wireless prepaid subscribers are considered active for a period of 180
days from the date of their last revenue-generating usage.
Cable
 Cable Television and Internet subscribers are represented by a
dwelling unit, and cable Phone subscribers are represented by line
counts.
 When there is more than one unit in one dwelling, like an apartment
building, each tenant with cable service is counted as an individual
subscriber, whether the service is invoiced separately or included in
the tenant’s rent. Institutional units, like hospitals or hotels, are each
considered to be one subscriber.