The Minato Bank has created a position The Minato Bank has created a position 
titled “Service Care Manager” at each of titled “Service Care Manager” at each of 
its branches, filled by at least one branch its branches, filled by at least one branch 
managerial staffer, as part of measures to managerial staffer, as part of measures to 
make branch visits more pleasant for make branch visits more pleasant for 
customers, following earlier nuts-and-bolts customers, following earlier nuts-and-bolts 
improvements.improvements.
Service Care Managers are dedicated to Service Care Managers are dedicated to 
improving support and services for the improving support and services for the 
customer at each branch. Their training customer at each branch. Their training 
includes simulations of the problems faced includes simulations of the problems faced 
by persons with disabilities, awareness by persons with disabilities, awareness 
raising and support methods for the elderly raising and support methods for the elderly 
and persons with disabilities.and persons with disabilities.
For many years, food supply networks in For many years, food supply networks in 
Japan were premised on mass production and Japan were premised on mass production and 
mass consumption, enabling the country to mass consumption, enabling the country to 
meet soaring food demand at a time of rapid meet soaring food demand at a time of rapid 
growth in the population and economy.growth in the population and economy. 
But in recent years, consumers have come to But in recent years, consumers have come to 
place more priority on factors other than place more priority on factors other than 
volume and price, such as food safety and volume and price, such as food safety and 
healthiness, and the cultural aspects of diet. healthiness, and the cultural aspects of diet. 
As discussion continues on the need for As discussion continues on the need for 
farmers to increase production scale and farmers to increase production scale and 
move into processing and marketing, major move into processing and marketing, major 
changes are underway in the agriculture and changes are underway in the agriculture and 
fisheries sector in Japan.fisheries sector in Japan.
Against this backdrop, SMBC has developedAgainst this backdrop, SMBC has developed 
a new financial product for this sector.a new financial product for this sector. 
New queue-number display system 
installed at bank counters
Colors and special designs are used to make 
queue-number displays more visible to all customers
(The Minato Bank)
Specific Examples of CSR Activities
For further details, please see our website.Sumitomo Mitsui Financial Group CSR Report  
The SMBC Food and Agricultural Assessment The SMBC Food and Agricultural Assessment 
Loan comes with conditions, depending on Loan comes with conditions, depending on 
the results of an evaluation of food-producers’ the results of an evaluation of food-producers’ 
progress in areas such as food safety and progress in areas such as food safety and 
environment-friendliness, healthiness and environment-friendliness, healthiness and 
nutritional value, and efficiency of distribution. nutritional value, and efficiency of distribution. 
The Japan Research Institute researches The Japan Research Institute researches 
measures in the m e a s u r e s  i n  t h e  
areasareas of food and  of food and 
farming being taken farming being taken 
by the loan applicant, by the loan applicant, 
and drafts a simple and drafts a simple 
“diagnosis” stating “diagnosis” stating 
whether there is room whether there is room 
for future improvement. Ernst & Young for future improvement. Ernst & Young 
ShinNihon LLC provides expert opinions on ShinNihon LLC provides expert opinions on 
ongoing improvement of this system.ongoing improvement of this system.
By backing customer companies’ own By backing customer companies’ own