Specific Examples of CSR Activities
Sumitomo Mitsui Financial Group CSR Report 
Harnessing the Bank of Japan’s 
“Fund-Provisioning Measure 
to Support Strengthening 
the Foundations 
for Economic Growth”Cedyna’s 
social contribution and 
donation type-card 
“Chikyuni Yasashii Card”
Cedyna issues other social 
contribution and 
donation-type credit cards
In alliance with Tezuka Productions, we In alliance with Tezuka Productions, we 
issue the ATOM Card, under programs issue the ATOM Card, under programs 
titled “Realizing childrentitled “Realizing children’s dreams” and s dreams” and 
“Seeking ways to build a brighter future for “Seeking ways to build a brighter future for 
children.” Usage terms are similar to those children.” Usage terms are similar to those 
of the ATOM Card. Donations are made to of the ATOM Card. Donations are made to 
organizations that endorse these causes.organizations that endorse these causes.
Contributions have been made, through the Contributions have been made, through the 
Japan National Council of Protective Care Japan National Council of Protective Care 
Homes for Children, to children in orphanages Homes for Children, to children in orphanages 
in disaster-hit areas (beneficiaries are not in disaster-hit areas (beneficiaries are not 
only children affected by the Great East only children affected by the Great East 
Japan Earthquake).Japan Earthquake).
In another aspect of our environmental In another aspect of our environmental 
commitment, we issue the “Cedyna Card commitment, we issue the “Cedyna Card 
AXU,” a new kind of premium credit card AXU,” a new kind of premium credit card 
that opens the door to a higher-quality, that opens the door to a higher-quality, 
more natural lifestyle. Holders of the more natural lifestyle. Holders of the 
“Cedyna Card AXU,” the name of sounds “Cedyna Card AXU,” the name of sounds 
like the Japanese for “shake hands,” and like the Japanese for “shake hands,” and 
refers to the links among people, between refers to the links among people, between 
people and society and between people people and society and between people 
and our planet Earth, get eco-resort and and our planet Earth, get eco-resort and 
environmental product updates. They can environmental product updates. They can 
contribute to environmental protection by contribute to environmental protection by 
donating to environmental protection groupsdonating to environmental protection groups 
through Cedyna, based on sums spent.through Cedyna, based on sums spent.
Cedyna is helping build a more humanistic Cedyna is helping build a more humanistic 
and affluent global society.and affluent global society.
Social contribution 
and donation type-cards 
Credit cards
The “Chikyuni Yasashii Card”
Choosing causes to support, Choosing causes to support, 
such as protecting turtlessuch as protecting turtles
Kansai Urban Banking Corporation has Kansai Urban Banking Corporation has 
launched a support initiative to boot up launched a support initiative to boot up 
next-generation industries. Marketing teams next-generation industries. Marketing teams 
with specialists in fields such as medical and with specialists in fields such as medical and 
nursing care, and environment and energy nursing care, and environment and energy 
businesses have been assigned to the head businesses have been assigned to the head 
office.office.
To strengthen these measures, it set up the To strengthen these measures, it set up the 
Kansai Genki Fund in September 2010, tappingKansai Genki Fund in September 2010, tapping 
the Bank of Japanthe Bank of Japan’s “Fund-supply measure to s “Fund-supply measure to 
support strengthening the foundations for support strengthening the foundations for 
economic growth” loan program. The bank economic growth” loan program. The bank 
responds proactively to funding demand responds proactively to funding demand 
from from local companies wishing to expand local companies wishing to expand