MANAGEMENT’S DISCUSSION AND ANALYSIS
ACQUISITIONS
 Closed our agreement to acquire Metro 14 Montreal for $10 million
on February 4, 2013, and relaunched the station as City Montreal,
expanding the City broadcast TV network into the largest market in
Quebec and increasing the City television network reach to over
80% of Canadian households.
 Finalized our purchase of theScore, Canada’s third largest specialty
sports channel, for $167 million. We later rebranded theScore as
Sportsnet 360.
NHL
 Advanced our strategy of delivering highly sought-after sports
content anywhere, anytime, on any platform and strengthening the
value of our sports brand by entering into an exclusive 12-year
licensing agreement with the NHL which begins with the 2014-2015
season and grants Rogers the following:
- national rights across television broadcasts, wireless and
mobile tablets and Internet streaming
- national rights to all regular season games, all playoff games
and the Stanley Cup Final, and all special events and non-
game events (e.g. NHL All-Star Game, NHL Draft) – in multiple
languages
- out-of-market rights for all regional games
- ownership of all linear and digital highlights, including
condensed games and video archives
- NHL broadcast assets: Rogers to operate NHL Centre Ice and
NHL Game Centre Live
- sponsorship rights to the NHL Shield logo as an official partner
of the NHL
- Canadian representation of ad sales for NHL.com
- ownership of all commercial inventories for the television
broadcasts
- rights to sublicense broadcasting rights to TVA and CBC
- rights to use the Hockey Night In Canada brand through the
CBC sublicense agreement.
Through this agreement, Rogers plans to provide Canadians with a
unique viewing experience that will feature expanded pre- and post-
game coverage of regular season and playoff games and other
enhanced NHL content. We expect this agreement to drive Sportsnet
subscriber growth and to provide highly sought after content in
multiple languages across all of Rogers’ platforms.
MEDIA FINANCIAL RESULTS
Years ended December 31
(In millions of dollars, except percentages) 2013 1 2012 % Chg
Operating revenue – Media $ 1,704 $ 1,620 5
Operating expenses (1,543) (1,430) 8
Adjusted operating profit – Media $ 161 $ 190 (15)
Adjusted operating profit margin 9.4% 11.7%
Additions to property, plant and equipment $7 9 $5 5 4 4
1 Results of operations include theScore’s operating results as of April 30, 2013 (the
date of acquisition).
(IN MILLIONS OF DOLLARS)
MEDIA REVENUE
2013
2012
2011
$1,704
$1,620
$1,611
Higher Operating Revenue
Media generates revenue in five areas:
 advertising sales across its television, radio, publishing and digital
media properties
 circulation
 subscriptions
 retail product sales
 ticket sales, receipts of MLB revenue sharing and concession sales
associated with Rogers Sports Entertainment.
Operating revenue was 5% higher this year, mainly because of:
 higher subscription and advertising revenue generated by the
Sportsnet properties, including the acquisition of theScore, and
overall growth in distribution of our other specialty channels
 higher advertising revenue of $21 million resulting from timing of
NHL hockey games. Advertising revenue last year was lower than
normal due to the NHL player lockout which resulted in no NHL
games being aired, and higher than normal this year due to the
compressed 2012-2013 season which started in January 2013 and
the compressed 2013-2014 NHL schedule in advance of the
upcoming winter Olympics
 higher attendance and merchandise sales at Blue Jays games
 higher sales at The Shopping Channel.
The increases in revenue were partially offset by continuing volatility in
advertising spending across most industry sectors, driven by a continued
slow economy.
48 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT