MANAGEMENT’S DISCUSSION AND ANALYSIS
2013 HIGHLIGHTS
Key Financial Information
Years ended December 31
(In millions of dollars, except per share amounts) 2013 2012 % Chg
Consolidated
Operating revenue $ 12,706 $ 12,486 2
As adjusted 1:
Operating profit $ 4,993 $ 4,834 3
Operating profit margin 39.3% 38.7%
Net income $ 1,769 $ 1,781 (1)
Diluted earnings per share 3.42 3.41 –
Operating income 2 2,926 2,766 6
Net income 1,669 1,725 (3)
Basic earnings per share from continuing operations 3.24 3.32 (2)
Diluted earnings per share from continuing operations 3.22 3.30 (2)
Cash provided by operating activities 3,990 3,421 17
Pre-tax free cash flow 1 2,044 2,029 1
After-tax free cash flow 1 1,548 1,649 (6)
Wireless
Operating revenue $ 7,270 $ 7,280 –
Adjusted operating profit 3,157 3,063 3
Adjusted operating profit margin as % of network revenue 46.8% 45.6%
Cable
Operating revenue $ 3,475 $ 3,358 3
Adjusted operating profit 1,718 1,605 7
Adjusted operating profit margin 49.4% 47.8%
Business Solutions
Operating revenue $ 374 $ 351 7
Adjusted operating profit 106 89 19
Media
Operating revenue $ 1,704 $ 1,620 5
Adjusted operating profit 161 190 (15)
Key Performance Indicators
Years ended December 31
2013 2012 % Chg
Subscriber counts results (000s) 3
Wireless subscribers 9,503 9,437 1
Television subscribers 2,127 2,214 (4)
Internet subscribers 1,961 1,864 5
Phone subscribers 1,153 1,074 7
Additional Wireless metrics 3
Wireless blended ARPU $ 59.58 $ 59.79 –
Wireless churn 1.24% 1.29%
Ratios
Dividend payout ratio 3 54% 48%
Dividends as a percentage of pre-tax free cash flow 1 44% 40%
Return on assets 3 7.1% 8.6%
Adjusted net debt/adjusted operating profit 1,3 2.4 2.3
Employee-related information
Total active employees 28,026 26,801 5
1 As adjusted amounts, pre-tax free cash flow, after-tax cash flow and adjusted net debt are Non-GAAP measures and should not be considered as a substitu te or alternative for
GAAP measures. They are not defined terms under IFRS, and do not have standard meanings, so may not be a reliable way to compare us to other companies. See “Non-GAAP
Measures” for information about these measures, including how we calculate them.
2 As defined. See “Additional GAAP Measures”.
3 As defined. See “Key Performance Indicators”.
2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 27