OOUURR
 BBUUSSINEESSSS
DDEELIVERRIING ON OUR COMMITMENTS
 IN 2013
COONTNTENTS
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200
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2424
 Management’s Discussion and Analysis
88
 Management’s Responsibility for 
Financial Reporting
88
 
 Independent Auditors’ Report of 
Registered Public Accounting Firm
89
 Consolidated Statements of Income
9090
 ConConConsolsos idadated Statements of 
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9191
 Consolidated Statemennntststs of of
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92
  
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93
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DIVIDEND  
GROWTH
WHAT WE SAID: Increase  
cash returns to shareholders 
consistently over time.
WHAT WE DID: Increased the 
annualized dividend per share  
10% from $1.58 to $1.74 in 2013. 
Further increased the dividend  
by 5% to $1.83 in February 2014.
HIGHER VALUE  
WIRELESS SUBSCRIBERS
WHAT WE SAID: Continue the 
growth in our smartphone 
subscriber base to drive wireless 
data revenue and ARPU.
WHAT WE DID: Activated nearly 
2.7 million smartphones, helping 
bring smartphone penetration 
to 75% of postpaid subscriber 
base.
OPERATING 
EFFICIENCIES
WHAT WE SAID: Implement  
productivity improvement 
initiatives to capture sustainable 
operating efficiencies.
WHAT WE DID: Reduced operating 
expenses for the combined Wireless 
and Cable segments, excluding the 
cost of wireless equipment sales, by 
approximately 1% from 2012 levels.
EVOLVE AND ENHANCE 
TELEVISION PLATFORM
WHAT WE SAID: Invest in the 
evolution of our current TV 
platform and extend our video 
offerings to new platforms.
WHAT WE DID: Launched NextBox 
3.0 delivering a superior TV 
experience and leveraged the 
success of Rogers AnyPlace TV,  
our Internet and mobile 
on-demand TV service.
FAST AND RELIABLE 
NETWORKS
WHAT WE SAID: Maintain  
Rogers leadership in network 
technology and innovation.
WHAT WE DID: Rogers was  
named both the fastest wireless 
network and the fastest  
broadband ISP in Canada  
by PCMag.com.
ENHANCE AND STRENGTHEN 
THE CORE BUSINESS
WHAT WE SAID: We will make 
strategic investments to expand 
and strengthen the core 
business.
WHAT WE DID: Executed 
strategic acquisitions including 
Mountain Cable, data centre and 
hosting assets, theScore and 
valuable, high profile sports 
content.
DATA REVENUE 
GROWTH
WHAT WE SAID: Generate  
double-digit wireless and 
broadband data growth consistent 
with our data usage monetization 
strategy.
WHAT WE DID: Grew wireless  
and broadband data revenues by 
17% and 16%, respectively over  
2012 levels.
FREE CASH FLOW 
GENERATION
WHAT WE SAID: Deliver another 
year of significant consolidated 
pre-tax free cash flow.
WHAT WE DID: Generated  
$2.0 billion of pre-tax free cash 
flow in 2013, supporting the 
significant investments and cash 
we returned to shareholders 
during the year.
AT A GLANCE
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