products and services by making it easier for them, providing the tools
and resources customers need to use our products with confidence,
being attuned to our customers’ evolving needs and continuing to
simplify our product offerings.
OUR PROGRESS IN 2013
We launched several new programs this year to improve the customer
experience, including Canada’s first Share Everything plans for
individuals, families and small businesses, our “worry free” $7.99 per
day US wireless data roaming plan, a new suite of simplified travel value
packs of voice, text and data roaming, and the Rogers First Rewards
loyalty program, and we received regulatory approval for the Rogers
credit card. Connected for Success, our new broadband Internet pilot
project is designed to provide affordable broadband Internet,
computers and software to residents of Toronto Community Housing as
part of the Rogers Youth Fund program.
5. IMPROVE PRODUCTIVITY AND COST STRUCTURE
Continue to focus on cost-optimization initiatives and organizational
efficiency by improving service delivery, reducing complexity, focusing
on fewer projects with more impact, managing expenses and working
more closely with key suppliers.
OUR PROGRESS IN 2013
We continued to make progress on our cost efficiency initiatives this
year, which contributed to a 3% increase in consolidated adjusted
operating profit and a 6 basis point increase in our consolidated
adjusted operating profit margin to 39.3%, driven mostly by Wireless
and Cable.
6. DRIVE FUTURE GROWTH OPPORTUNITIES
Continue to develop targeted new growth areas of our business,
including machine-to-machine (M2M) communications, mobile
commerce and video, business communications services, local and
digital media services, home automation and sports.
OUR PROGRESS IN 2013
We made strides in the M2M market this year, demonstrating a single,
worldwide SIM card with our M2M global alliance partners that will
strengthen our M2M offering to multinational customers, and
announcing an M2M agreement with Sprint to bring a comprehensive
in-car infotainment solution to the Canadian market. We also certified
the Suretap wallet, our mobile payment service, for the Android and
BlackBerry 10 operating smartphone systems. We received a licence to
operate a bank for the purposes of launching a Rogers’ branded credit
card. In addition, we expanded our Rogers Smart Home Monitoring
footprint, and launched other initiatives such as Outrank, an online site
for marketing and advertising small business, introduced Rogers Alerts
and other digital opportunities.
32 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT