government are dramatically
transforming data centre
infrastructure and moving toward
virtual data storage and hosting.
This is driving demand for more
advanced network functionality,
robust, scalable services and
supportive dynamic network
infrastructure.
In response, carriers are
dismantling legacy networks and
investing in next generation
platforms that converge voice,
data and video solutions onto a
single distribution and access
platform.
MEDIA TRENDS
Consumer demand for digital
media, mobile devices and on-
demand content is pushing
advertisers to shift some of their
spending to digital platforms.
Traditional media assets in
Canada have become
increasingly controlled by a small
number of competitors with
significant scale and financial
resources, while technology has
allowed new entrants and even
individuals to become media
players in their own right. Across
both traditional and emerging
platforms, many players have
become more vertically
integrated, as both providers and
purchasers of content.
Access to premium content has
become even more important for
acquiring audiences that attract
advertisers and subscribers.
Ownership of content or long-
term agreements with content
owners, have also become
increasingly important to Media
companies.
2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 31