STRATEGIC OBJECTIVESAND VALUE DRIVERS
At Rogers, our purpose is to easily connect customers with what matters most. Our vision is to be known for leading 
the enablement of seamless, and reliable experiences across any device, place or time. 
DELIVER DIFFERENTIATED  
END-TO-END CUSTOMER 
EXPERIENCES
Focus on evolving our cross-device 
integration to enable seamless, 
reliable and easy-to-use experiences 
anytime, anyplace and anywhere; on 
delivering a differentiated range of 
devices and device-related services; 
and on enabling greater integration 
of our media assets across screens.
STRENGTHEN THE  
CUSTOMER EXPERIENCE
Constantly improve the experience 
that customers have using our 
products and services by making it 
easier for them; providing the tools 
and resources customers need to use 
our products with confidence; being 
attuned to our customers’ evolving 
needs; and continuing to simplify  
our product offerings.
EXPAND OUR SERVICES REACH
Expand the reach of our networks and 
services through new construction and 
targeted acquisitions that complement 
our existing platforms; by more widely 
deploying products and services; and 
by expanding the reach of key media 
brands nationally and across our digital 
platforms.
DRIVE FUTURE GROWTH 
OPPORTUNITIES
Continue to develop targeted new 
growth areas of our business, including 
machine-to-machine communications, 
mobile commerce and video, sports, 
business communications services,  
local and digital media services,  
and home automation.
MAINTAIN INDUSTRY-LEADING 
NETWORKS 
Reinforce our fastest and most reliable 
networks by expanding our LTE 
network to a wider proportion of the 
Canadian population, continuing to 
increase broadband Internet speeds 
to capture and monetize the growth 
in data consumption, and further 
enhancing our TV platform with next 
generation features and functionality.
IMPROVE PRODUCTIVITY  
AND COST STRUCTURE
Continue to focus on cost-optimization 
initiatives and organizational efficiency 
by improving service delivery; reducing 
complexity; focusing on fewer, more 
impactful projects; managing expenses, 
and working closely with key suppliers.
FOR A DETAILED DISCUSSION OF OUR STRATEGIC GOALS AND OBJECTIVES,  
SEE THE “OUR STRATEGY” SECTION IN THE ACCOMPANYING MD&A LATER IN THE REPORT.
DELIVER INDUSTRY-LEADING SHAREHOLDER RETURNS
Our mandate is to deliver long-term value and industry-leading shareholder returns. 
To sustain our lead as the top integrated telecommunications and media company in Canada,  
our actions and investments are guided by the following six long-term strategic objectives:
04   ROGERS COMMUNICATIONS INC.    2013 ANNUAL REPORT