WHILE IT IS EARLY DAYSS, II BBEELIEVE WE CANN 
EVOLVE THE BUSINESS IN A WWAAY THAT WILL BE 
EVEN MORE REWARDING FORR OOUR CUSTOMERS, 
OUR SHAREHOLDERS AND EMMPPLLOYEES.”
“
A MESSAGE FROM THE PRESIDENT & CEO 
GUY LAURENCE
As I write these words after recently joining the company, I can say with genuine 
enthusiasm that it’s great to be here at Rogers. I took this post because Rogers  
is a remarkable company with a rich history and an unrivalled mix of wireless,  
cable and media assets. It is a good match with my background and my experience.
During the recruiting and onboarding 
process, I spent considerable time with the 
Rogers family, the Board of Directors and 
the leadership team. I am struck by their 
energy, passion and drive to win, which I 
think we can harness to do even greater 
things. I also value the support and longer-
term focus of the founding Rogers family 
who own significant equity in the company.
Since joining, I have criss-crossed Canada 
meeting my team, external stakeholders 
and customers. I have also conducted 
numerous business reviews, overseen the 
700 MHz spectrum auction and reviewed 
the regulatory agenda. All this with the 
view to developing a detailed set of 
priorities and plans for the company going 
forward. After I complete this review in 
the Spring I will outline a detailed strategy 
and business plan working with my 
management team.
Rogers has many strengths and I intend to 
capitalize on them. This is a financially 
strong company with a solid balance sheet 
and investment grade credit ratings. We 
have highly advanced cable and wireless 
networks and a robust portfolio of media 
assets. We also have a strong pipeline of 
new products and services to offer to our 
customers and some of the most 
passionate, committed employees I have 
ever worked with.
While it is early days, I believe we can 
evolve the business in a way that will be 
even more rewarding for our customers, 
our shareholders and employees. Our goal 
is clear – winning on a consistent basis. 
And while our industry faces the challenge 
of moderating growth and regulatory 
uncertainty, few industries are more 
dynamic and better at leveraging new 
technologies. 
To win, we must put our customers’ needs 
front and centre in everything we do. This 
means delivering a better and more 
consistent customer experience. It means 
strengthening our value proposition to 
make sure our customers can answer the 
question “why Rogers?” As a company, we 
need to bring our collection of assets 
together in a way that strengthens and 
differentiates Rogers with our customers 
and our shareholders. We also need to 
align and focus our investments in key areas 
to accelerate our growth. Internally we 
need to execute with operational 
excellence. And we need to focus on 
clarifying accountabilities and strengthening 
our teams at all levels of the company.
As CEO, I will work to re-establish our 
leadership position and accelerate our 
growth. This will take time. It is a long-
term effort that will require a clear 
strategy, rigorous prioritization and 
disciplined execution. It will not be easy, 
but it is the job I have signed up for, and it 
is a challenge I intend to meet head-on.
I look forward to continuing Ted’s legacy, 
and to leading Rogers through the next 
phase of growth and to serving you, our 
shareholders.
Thank you for your continued business, 
investment and support.
2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.    03
GUY LAURENCE 
PRESIDENT AND CHIEF EXECUTIVE OFFICER  
ROGERS COMMUNICATIONS INC.