MANAGEMENT’S DISCUSSION AND ANALYSIS
MEDIA
DIVERSIFIED CANADIAN MEDIA COMPANY
We have a broad portfolio of media properties, which most
significantly includes:
 category-leading television and radio broadcasting properties
 multi-platform shopping
 publishing including Next Issue Canada
 digital media
 sports media and entertainment
 exclusive 12-year licensing agreement with the NHL to
broadcast all national live hockey games within Canada in
multiple languages on all platforms beginning with the 2014-
2015 season.
$1.7
BILLION
(%)
2013 MEDIA REVENUE MIX
TELEVISION  42%
THE SHOPPING CHANNEL  17%
PUBLISHING  14%
RADIO  13%
SPORTS ENTERTAINMENT  14%
A NETWORK OF MEDIA ASSETS THAT REACHES CANADIANS COAST-TO-COAST
Radio We operate more than 50 AM and FM radio stations in markets across Canada, including popular radio brands such as 98.1 CHFI,
680 News, Sportsnet 590, The FAN, KISS 92.5, JACK FM and SONiC.
Television We operate several conventional and specialty television networks:
 City network, which together with affiliated stations, has distribution to over 80 % of Canadian households
 OMNI multicultural television stations
 Specialty channels that include Outdoor Life Network, The Biography Channel (Canada), G4 Canada and FX (Canada)
 Sportsnet’s four regional networks and Sportsnet One, Sportsnet World and Sportsnet 360
 The Shopping Channel, Canada’s only national televised shopping channel which generates a significant and growing portion of its
revenues from online sales.
Publishing  We publish many well-known consumer magazines such as Maclean’s, Chatelaine, Flare, Hello! Canada and Canadian Business
 We are a leading publisher of marketing, medical, financial and trade publications
 We also have a broad digital presence with a number of online publications, and are extending content across new platforms
 We deliver exclusive and unlimited access to a catalogue of more than 100 premium Canadian and US magazine titles through Next
Issue Canada digital magazine service offering.
Digital Media Our online and mobile digital media platforms include digital advertising across websites and mobile platforms, digital content
subscriptions, and commerce solutions.
Sports Entertainment We own the Toronto Blue Jays, Canada’s only Major League Baseball team, and the Rogers Centre event venue, which hosts the
Toronto Blue Jays’ home games and other professional league games, concerts, trade shows and special events.
COMPETITION
Our radio stations compete mainly with individual stations in local
markets, but they also compete:
 nationally with other large radio operators, including satellite radio
operator Sirius/XM, the CBC, Bell Media and Corus Entertainment
 with other media, including newspapers, magazines, television and
outdoor advertising
 with new technologies such as online web information services,
music downloading, portable media players and online music
streaming services.
The Shopping Channel competes with:
 retail stores, catalogue, Internet and direct mail retailers
 infomercials that sell products on television
 other television channels, for channel placement, viewer attention
and loyalty.
Our magazines and other publications compete for readership and
advertisers with:
 other Canadian magazines
 foreign, mostly US, titles that sell in significant quantities in Canada
 online information and entertainment websites.
Television and specialty services compete for viewers and advertisers
with:
 other Canadian television stations that broadcast in their local
markets, including those owned and operated by the CBC, Bell
Media and Shaw Media, some of which have greater national
coverage
 other specialty channels
 other distant Canadian signals and US border stations given the time-
shifting capacity available to digital subscribers
 other media, including newspapers, magazines, radio and outdoor
advertising
 content available on the Internet.
Competition in Sports Entertainment includes: