Trust is important to Maggy Morford.
Known all over Abilene for her devotion to good
causes, Morford is one of the community’s most
benevolent trustees – a generous contributor of
money, time and hard work. Her style of leadership
is to be active, get things done and set a positive
example for the city she loves.
Morford does business with First National Bank of
Abilene, in part because she appreciates the
example they set, too. “My husband was in the cat-
tle business. He depended upon loans from First
National,” says Morford. “After he died, I knew that
I did not want to stay in the cattle business, so I
sold it. That gave me money to invest.”
Morford chose to work with First National Bank of
Abilene’s Trust Department. “I created a family
limited partnership. During a time when there was
a lot of hysteria in the markets, they were con-
servative. They kept an even keel and have done
well despite the difﬁcult market.
“They are a good bunch of folks, and they make
it a point to serve the community by joining boards
and lending a hand where help is needed. They are
very careful in the people they hire. They nurture
them and bring them along, and they don’t hesi-
tate to recruit from other areas when necessary.
They keep the interests of the shareholders and
customers close to heart.
“With First Financial Bankshares, you know the
people that you work with, and they are friends.
People that you trust.”
Maggy Morford
Civic Leader
Investor
Abilene, T exas
“You know the people you work 
with, and they are friends. People
that you trust.”
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