O U R  V I S I O N
We, the members of HON INDUSTRIES, are dedicated to creating long-term value for all of our stakeholders, to 
exceeding our customers’ expectations, and to making our company a great place to work. We will always treat each 
other, as well as customers, suppliers, shareholders, and our communities, with fairness and respect.
Our success depends upon business simplification, rapid continuous improvement, and innovation in every-
thing we do, individual and collective integrity, and the relentless pursuit of the following long-standing beliefs:
W E  W I L L  B E  P R O F I T A B L E .
We pursue mutually profitable relationships with customers and suppliers. Only when our company achieves an ade-
quate profit can the other elements of this Vision be realized.
W E  W I L L  C R E A T E  L O N G - T E R M  V A L U E  F O R  S H A R E H O L D E R S .
We create long-term value for shareholders by earning financial returns significantly greater than our cost of capital and 
pursuing profitable growth opportunities. We will safeguard our shareholders’ equity by maintaining a strong balance 
sheet to allow flexibility in responding to a continuously changing market and business environment.
W E  W I L L  P U R S U E  P R O F I T A B L E  G R O W T H .
We pursue profitable growth on a global basis in order to provide continued job opportunities for members and finan-
cial success for all stakeholders.
W E  W I L L  B E  A  S U P P L I E R  O F  Q U A L I T Y  P R O D U C T S  A N D  S E R V I C E S .
We provide reliable products and services of high quality and brand value to our end-users. Our products and services 
exceed our customers’ expectations and enable our distributors and our company to make a fair profit.
W E  W I L L  B E  A  G R E A T  P L A C E  T O  W O R K .
We pursue a participative environment and support a culture that encourages and recognizes excellence, active 
involvement, ongoing learning, and contributions of each member; that seeks out and values diversity; and that 
attracts and retains the most capable people who work safely, are motivated, and are devoted to making our company 
and our members successful.
W E  W I L L  B E  A  R E S P O N S I B L E  C O R P O R A T E  C I T I Z E N .
We conduct our business in a way that sustains the well-being of society, our environment, and the economy in which 
we live and work. We follow ethical and legal business practices. Our company supports our volunteer efforts and 
provides charitable contributions so that we can actively participate in the civic, cultural, educational, environmental, 
and governmental affairs of our society.
 T O  O U R  S T A K E H O L D E R S :
When our company is appreciated by its members, favored by its customers, supported by its suppliers, respected by 
the public, and admired by its shareholders, this Vision is fulfilled.
H O N  I N D U S T R I E S  I n c .  ( H N I )
414 East Third Street, P.O. Box 1109, Muscatine, IA 52761-0071
www.honi.com