For 114 years, our focus has been on our customers.  
We have been most successful when we view our business 
through their eyes. In today’s rapidly changing retail 
landscape, this approach has never been more important,  
so our strategy remains squarely focused on serving 
customers on their terms. Knowing customers increasingly 
desire an experience that’s both personalized and convenient, 
we continue to make investments that further integrate our 
store and online experience to enable our customers to shop 
seamlessly any way they choose.  
3
DEAR  
CUSTOMERS, EMPLOYEES  
AND SHAREHOLDERS,
27 
NEW NORDSTROM RACK STORES.  
PLUS, RACK SALES INCREASED 17% AND 
RACK COMPARABLE SALES GAINED 3.8%.
1 million
NEW MEMBERS  JOINED OUR  
NORDSTROM REWARDS™ PROGRAM 
FOR THE THIRD YEAR IN A ROW.
MORE THAN
1 million  
STORE VISITS FROM CUSTOMERS 
RETURNING THEIR HAUTELOOK AND 
NORDSTROMRACK.COM PURCHASES  
TO NORDSTROM RACK.
MORE THAN
$13.1
billion  
 IN TOTAL COMPANY SALES.   
WITH SALES GROWTH OF 7.8% AND  
COMPARABLE SALES INCREASE OF 4%,  
WE BEAT OUR OWN EXPECTATIONS.
A RECORD
IN NORDSTROM.COM SALES.   
THAT’S MORE THAN DOUBLE OUR SALES  
FROM JUST THREE YEARS AGO.
$2 billion  
ALMOST
4 million  
NEW CUSTOMERS SHOPPED AT  
NORDSTROM RACK/emdash.caseTHAT’S MORE THAN  
AT ANY OTHER CHANNEL.
NEARLY
21008 /hyphen.case 037404B  2014 ANNUAL REPORT     pg 3 
8.375 X 10.875 /hyphen.case PDF X1A /hyphen.case KODAK