The stock market meltdown of 2001 sent a lot of people
running for cover—but not the ﬁnancial professionals
who work with PLANCO, a wholly owned subsidiary of
The Hartford that wholesales our annuities, mutual
funds and other ﬁnancial services products.
Despite a painful combination of recession and
terrorism, PLANCO never wavered in its conﬁdence in
long-term economic growth or in its commitment to 
the brokers and other intermediaries it serves. And
throughout 2001, the industry’s leading wholesaler of
annuities shared its unshakeable optimism and
strengthened its partnerships with more than 153,000
ﬁnancial advisors.
It’s no accident that PLANCO, which The Hartford
acquired in 1998, is the industry leader, as well as a
trusted wholesaler of mutual funds, 401(k) plans and 
single-premium variable life. When it comes to support-
ing ﬁnancial professionals, PLANCO does it right and
does it often—especially during the most trying times.
PLANCO wholesalers spent the latter part of 2001
reminding ﬁnancial professionals that every 20th cen-
tury downturn gave rise to a prolonged recovery, and
urged them to think ahead to the ﬁrst recovery of the
21st century. Within two weeks after the Sept. 11
tragedies, thousands of those professionals received a
new brochure from PLANCO titled “From Crisis to
Recovery.” It outlined the history of the bull markets
that followed World War II, the Cuban missile crisis, the
Iran hostage crisis and the Persian Gulf War, demon-
strating the market’s resilience and ability to bounce
back from a national crisis.
attitude