FINANCIAL HIGHLIGHTS 2013
2013 CONSOLIDATED REVENUE AND ADJUSTED OPERATING PROFIT PROFILE
REVENUE ADJUSTED OPERATING PROFIT
(IN MILLIONS OF DOLLARS, EXCEPT PER SHARE, SUBSCRIBER AND EMPLOYEE DATA)  2013 2012 2011 2010 2009
Revenue $    12,706  $    12,486  $    12,346  $    11,999 $    11,537
Adjusted operating profit  1 4,993  4,834  4,739 4,668  4,407   
Adjusted operating profit margin  1 39% 39%  38% 39% 38%
Adjusted net income  1 1,769 1,781  1,736 1,704 1,569
Adjusted diluted earnings per share  1 3.42  3.41  3.17 2.94 2.53
Pre-tax free cash flow per share  1 3.97 3.91 3.63 3.79 3.09
Annualized dividend rate at year-end 1.74 1.58  1.42 1.28 1.16
Total assets 23,601  19,618  18,362 17,033 17,018
Long-term debt (includes current portion) 13,343  10,789 10,034 8,654  8,464
Shareholders’ equity 4,669  3,768  3,572 3,760 4,273
Market capitalization of equity 24,903  23,346  20,736 19,435 19,476
Wireless subscribers (000s) 9,503  9,437 9,335 8,977 8,494
Television subscribers (000s) 2,127 2,214 2,297 2,305 2,296
Internet subscribers (000s) 1,961 1,864 1,793 1,686 1,619
Cable telephony subscribers (000s) 1,153 1,074 1,052 1,003 937
Number of employees 28,026  26,801  28,745 27,971  28,985
FINANCIAL HIGHLIGHTS
TOTAL SHAREHOLDER RETURN
TEN-YEAR COMPARATIVE TOTAL RETURN: 2004–2013 ONE-YEAR COMPARATIVE TOTAL RETURN: 2013
IFRS CDN GAAP
FOR A DETAILED DISCUSSION OF OUR FINANCIAL AND OPERATING METRICS AND RESULTS, 
PLEASE SEE THE ACCOMPANYING MD&A LATER IN THIS REPORT.
TSX  
TELECOM 
INDEX
193%
S&P  
TELECOM 
INDEX
119%
S&P/TSX  
COMPOSITE 
INDEX
115%
TSX  
TELECOM 
INDEX
11%
S&P  
TELECOM 
INDEX
11%
S&P/TSX  
COMPOSITE 
INDEX
13%
RCI.B  
ON TSX
RCI.B  
ON TSX470% 11%
WIRELESS   57%
CABLE  27%
MEDIA  13%
BUSINESS SOLUTIONS  3%
$12.7
BILLION
$5.0
BILLION
WIRELESS  61%
MEDIA  4%
BUSINESS SOLUTIONS  2%
CABLE  33%
1 For a definition of these measures (which are non-GAAP) see “Non-GAAP Measures” in Management’s Discussion and Analysis.
2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   01