banner, all employees and executives of the banner, all employees and executives of the 
bank urged each other to rack their brains to bank urged each other to rack their brains to 
come up with ways of saving energy, a presscome up with ways of saving energy, a press-
ing issue, and of supporting reconstructioning issue, and of supporting reconstruction 
in in the disaster-affected areas. Ideas were the disaster-affected areas. Ideas were 
solicited in the following categories.solicited in the following categories.
ʲCategoriesCategoriesʳ
ɾSaving energy in-house and in public Saving energy in-house and in public 
spacesspaces
ɾOffering products and services, and Offering products and services, and 
supporting reconstruction in the supporting reconstruction in the 
disaster-hit areas and other contribudisaster-hit areas and other contribu-
tions to the community.tions to the community.
Three weeks after the start of the campaign, Three weeks after the start of the campaign, 
over 3,000 ideas and suggestions had been over 3,000 ideas and suggestions had been 
Save Power & the Nation 
(“SPN”): Practical Measures
submitted by employees submitted by employees 
from a wide range of departfrom a wide range of depart-
ments and job grades. Steps ments and job grades. Steps 
were taken to put into pracwere taken to put into prac-
tice energy-saving measures tice energy-saving measures 
that were judged to be that were judged to be potenpoten-
tially effective.tially effective.
Employee proposal: “Save Power & the Nation”
 CSR REPORT 2011 CSR REPORT 2011 
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A Conversation with Tadao Ando, Takeshi Kunibe and Koichi Miyata 
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