/guillemotright.case/guilsinglright.caseTHE RACK GOES ONLINE  SHOPPING GENIUSES CAN NOW CONTINUE THEIR  
STYLE SEARCH AT NORDSTROMRACK.COM, WHERE CUSTOMERS CAN EASILY  
CHOOSE HOW THEY SHOP BOTH HAUTELOOK AND NORDSTROM RACK. 
our engagement with customers. In 2014,  
we added more than 1 million new Rewards 
accounts, a 15% increase from the previous 
year. We want to give customers more choices 
with our loyalty program, and our goal is to 
provide an integrated multi-tender program in 
all stores and online later this year. We know 
our Rewards members are many of our most 
loyal and best customers. So growing these 
relationships by oﬀering programs that  
appeal to more customers will be beneﬁcial  
in the long term.
CONCLUSION
Our strategy is based on the customer and will 
remain so. Customers’ expectations of speed, 
convenience, personalization and mobile are 
increasing. As we continue on our journey, we 
recognize it’s imperative for us to invest for the 
future and ﬁnd ways to make our stores more 
convenient and our online experience richer. 
We believe we are well positioned to deliver a 
great experience for our customers—no matter 
how they choose to shop with Nordstrom. 
9
Erik B. Nordstrom
President of Nordstrom.com, Nordstrom, Inc.
Blake W. Nordstrom
President, Nordstrom, Inc.
Peter E. Nordstrom
President of Merchandising, Nordstrom, Inc.
/guillemotleft.case/guilsinglleft.caseTHAT’S A RECORD!  WE OPENED 27 NEW NORDSTROM RACK STORES 
IN 2014/emdash.caseTHE MOST WE’VE EVER OPENED IN ONE YEAR.
“I don’t think I could’ve  
received better news today.  
Nordstrom Rack has now  
launched online!
”
OUR CUSTOMER, JOANNA D. 
21008 /hyphen.case 037404B  2014 ANNUAL REPORT     pg 9
8.375 X 10.875 /hyphen.case PDF X1A /hyphen.case KODAK