George Marti
Founder
Marti Enterprises
Cleburne, T exas
6
First Financial Bankshares customers and shareholders also know a thing
or two about Value and Values – and we learn from them every day. We’re
proud to share in their success. Here are just a few of their stories.
George Marti believes in doing things. Good things. 
Born to humble roots on his parents’ farm in 1920, Marti has accomplished much, including found-
ing three radio stations (and investing in 10 more) and developing a remote pickup device that
became standard equipment in 80 percent of all radio stations worldwide. He still has part own-
ership of KCLE in Cleburne, Texas (the town where he was once mayor for 12 years).
Marti’s dedication to his hometown is part of the reason why he bought Cleburne State Bank in
1992. His business skills (and success in the broadcasting industry) gave him the resources to
turn the bank into yet another winning venture. Five years later, he sold it to First Financial, which
merged it with their existing First Financial Bank, Cleburne. 
The proceeds from the sale helped Marti complete the funding for his proudest achievement: the
Marti Foundation, which he created in the 1970s to help send students from Johnson County to
college. “We help over 100 students a year … most are the ﬁrst from their family ever to attend
college,” says Marti. “I know what education did for me, so it’s a great thing to help these young
people.” Marti says that when he dies, the Foundation will live on, $20 million strong. 
Marti still serves on the board of First Financial Bank, Cleburne. “First Financial’s merger of the
banks was positive for the community. They have a good customer base. They are friendly, help-
ful and creative. They are growing, and the branches in Alvarado and Burleson are both doing well.
Those are all good things.”
“They are friendly, helpful 
and creative. 
Those are all
good things.”