Cablevision Ltd. (Mountain Cable), Blackiron Data ULC (Blackiron)
and Pivot Data Centres were completed.
 Rogers First Rewards, a new loyalty program allowing customers to
earn points on their eligible purchases and redeem them online for a
wide selection of Rogers products and services, was launched in the
Greater Toronto Area, Ottawa, Kingston, Sudbury and other cities
throughout Ontario. We also received regulatory approval to launch
a Rogers credit card which augments this loyalty program and will
accelerate the rate at which customers earn points.
(IN MILLIONS OF DOLLARS)
REVENUE BY SEGMENT
2013
2012
2011
$1,704
$1,620
$1,611
$374
$351
$405
$3,475
$3,358
$3,309
$7,270
$7,280
$7,138
WirelessCableBusiness SolutionsMedia
(IN MILLIONS OF DOLLARS)
ADDITIONS TO CONSOLIDATED PROPERTY, PLANT AND EQUIPMENT
2013
2012
2011
$2,240
$2,142
$2,127
(IN MILLIONS OF DOLLARS)
ADJUSTED OPERATING PROFIT BY SEGMENT
2013
2012
2011
$161
$190
$180
$106
$89
$86
$1,718
$1,605
$1,549
$3,157
$3,063
$3,036
WirelessCableBusiness SolutionsMedia
(IN MILLIONS OF DOLLARS)
CONSOLIDATED TOTAL ASSETS
2013
2012
2011
$23,601
$19,618
$18,362
28 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT