subscriber, whether the service is invoiced separately or included in
the tenant’s rent. Institutional units, like hospitals or hotels, are each
considered to be one subscriber.
 Cable Television, Internet, and Phone subscribers include only those
subscribers who have service installed and operating, and who are
being billed accordingly.
Subscriber Churn
Subscriber churn is a measure of the number of subscribers that
deactivated as a percentage of the total subscriber base, usually
calculated on a monthly basis. Subscriber churn tells us our success in
retaining our subscribers. We calculate it by dividing the number of
Wireless subscribers that deactivated (usually in a month) by the
aggregate numbers of subscribers at the beginning of the period. When
used or reported for a period greater than one month, subscriber churn
represents the sum of the number of subscribers deactivating for each
period incurred divided by the sum of the aggregate number of
subscribers at the beginning of each period incurred.
Average Revenue per User
Average Revenue per User (ARPU) helps us identify trends and measure
our success in attracting and retaining higher value subscribers. We
calculate it by dividing revenue (usually monthly) by the average
number of subscribers in the period. For Wireless, ARPU is calculated
using network revenue. When used in connection with a particular type
of subscriber, ARPU is monthly revenue generated from those
subscribers, divided by the average number of those subscribers during
the month.
Average Revenue per User Calculations – Wireless
(In millions of dollars, subscribers in
thousands, except ARPU figures and
adjusted operating profit margin)
Years ended December 31
2013 2012
Postpaid ARPU (monthly)
Postpaid (voice and data) revenue $ 6,470 $ 6,402
Divided by: average postpaid
wireless voice and data subscribers 7,957 7,698
Divided by: twelve months for the year 12 12
$ 67.76 $ 69.30
Prepaid ARPU (monthly)
Prepaid (voice and data) revenue $ 278 $ 317
Divided by: average prepaid subscribers 1,481 1,667
Divided by: twelve months for the year 12 12
$ 15.64 $ 15.84
Blended ARPU (monthly)
Voice and data revenue $ 6,748 $ 6,719
Divided by: average wireless voice and
data subscribers 9,438 9,365
Divided by: twelve months for the year 12 12
$ 59.58 $ 59.79
82 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT