Why is the innovative nature of a product, service or business model required? 
A startup is above all an innovative company, and this innovation is not necessarily technological, we are talking about innovation in all its forms (architectural or disruptive) or radical) innovative personality should make it possible to obtain a competitive advantage in the long run.
[INST] <<SYS>>
Given a user's startup-related question in English, you will generate a thoughtful answer in English.
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Why is the innovative nature of a product, service or business model required?  [/INST] A startup is above all an innovative company, and this innovation is not necessarily technological, we are talking about innovation in all its forms (architectural or disruptive) or radical) innovative personality should make it possible to obtain a competitive advantage in the long run.