[146]

1:01CC  "Daisy" advertisement
Early in the 1964 presidential campaign, Barry Goldwater appeared to be a strong contender, with strong support from the South, which threatened Johnson's position as he had predicted in reaction to the passage of the Civil Rights Act. However, Goldwater lost momentum as his campaign progressed. On September 7, 1964, Johnson's campaign managers broadcast the "Daisy ad". It portrayed a little girl picking petals from a daisy, counting up to ten. Then a baritone voice took over, counted down from ten to zero and the visual showed the explosion of a nuclear bomb. The message conveyed was that electing Goldwater president held the danger of a nuclear war. Goldwater's campaign message was best symbolized by the bumper sticker displayed by supporters claiming "In your heart, you know he's right". Opponents captured the spirit of Johnson's campaign with bumper stickers that said "In your heart, you know he might" and "In your guts, you know he's nuts".[147] CIA Director William Colby asserted that Tracy Barnes instructed the CIA of the United States to spy on the Goldwater campaign and the Republican National Committee to provide information to Johnson's campaign.