The resulting coverage of the presidential message relegated Hughes to the back pages.[54] Roosevelt reluctantly deterred repeated attempts to draft him for another term.[55]
Assistant Postmaster General Frank H. Hitchcock resigned from his office in February 1908 to lead the Taft effort.[56] In April, Taft made a speaking tour, traveling as far west as Omaha before being recalled to go to Panama and straighten out a contested election. At the 1908 Republican National Convention in Chicago in June, there was no serious opposition to him, and he gained a first-ballot victory. Yet Taft did not have things his own way: he had hoped his running mate would be a midwestern progressive like Iowa Senator Jonathan Dolliver, but instead the convention named Congressman James S. Sherman of New York, a conservative. Taft resigned as Secretary of War on June 30 to devote himself full-time to the campaign.[57][58]

General election campaign
Taft's opponent in the general election was Bryan, the Democratic nominee for the third time in four presidential elections. As many of Roosevelt's reforms stemmed from proposals by Bryan, the Democrat argued that he was the true heir to Roosevelt's mantle. 