[186] While Roosevelt campaigned on his New Deal programs and continued to attack Hoover, Landon sought to win voters who approved of the goals of the New Deal but disagreed with its implementation.[187]
An attempt by Louisiana Senator Huey Long to organize a left-wing third party collapsed after Long's assassination in 1935. The remnants, helped by Father Charles Coughlin, supported William Lemke of the newly formed Union Party. [188] Roosevelt won re-nomination with little opposition at the 1936 Democratic National Convention, while his allies overcame Southern resistance to permanently abolish the long-established rule that had required Democratic presidential candidates to win the votes of two-thirds of the delegates rather than a simple majority.[f]
In the election against Landon and a third-party candidate, Roosevelt won 60.8% of the vote and carried every state except Maine and Vermont.[190] The Democratic ticket won the highest proportion of the popular vote.[g] Democrats also expanded their majorities in Congress, winning control of over three-quarters of the seats in each house. 