In one sentence, this described the new American political process."[95]
Harrison came from a wealthy, slaveholding Virginia family, yet his campaign promoted him as a humble frontiersman in the style popularized by Andrew Jackson, while presenting Van Buren as a wealthy elitist.[94] A memorable example was the Gold Spoon Oration that Pennsylvania's Whig representative Charles Ogle delivered in the House, ridiculing Van Buren's elegant White House lifestyle and lavish spending.[96] The Whigs invented a chant in which people would spit tobacco juice as they chanted "wirt-wirt", and this also exhibited the difference between candidates from the time of the election:[88]

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Old Tip he wore a homespun coat, he had no ruffled shirt: wirt-wirt,
But Matt he has the golden plate, and he's a little squirt: wirt-wirt!

The Whigs boasted of Harrison's military record and his reputation as the hero of the Battle of Tippecanoe. The campaign slogan "Tippecanoe and Tyler, Too" became one of the most famous in American politics.