McKinley won the entire Northeast and Midwest; he won 51% of the vote and an ample majority in the Electoral College. Bryan had concentrated entirely on the silver issue and had not appealed to urban workers. Voters in cities supported McKinley; the only city outside the South of more than 100,000 population carried by Bryan was Denver, Colorado.[112]

1896 Electoral vote results
Realignment of 1896
The 1896 presidential election was a realigning election, in which McKinley's view of a stronger central government building American industry through protective tariffs and a dollar based on gold triumphed.[113][114] The voting patterns established then displaced the near-deadlock the major parties had seen since the Civil War in the Third Party System. The new Republican dominance began the Fourth Party System that would end in 1932, another realigning election with the ascent of Franklin Roosevelt and the New Deal coalition.[115] Phillips argues that McKinley was probably the only Republican who could have defeated Bryan—he concludes that Eastern candidates would have done badly against the Illinois-born Bryan in the crucial Midwest. While Bryan was popular among rural voters, "McKinley appealed to a very different industrialized, urbanized America.