His "return to normalcy" theme was aided by the atmosphere that Marion provided, an orderly place that induced nostalgia in many voters. The front porch campaign allowed Harding to avoid mistakes, and as time dwindled towards the election, his strength grew. The travels of the Democratic candidates eventually caused Harding to make several short speaking tours, but for the most part, he remained in Marion. America had no need for another Wilson, Harding argued, appealing for a president "near the normal".[100]
Harding's vague oratory irritated some; McAdoo described a typical Harding speech as "an army of pompous phrases moving over the landscape in search of an idea. Sometimes these meandering words actually capture a straggling thought and bear it triumphantly, a prisoner in their midst, until it died of servitude and over work."[101] H. L. Mencken concurred, "it reminds me of a string of wet sponges, it reminds me of tattered washing on the line; it reminds me of stale bean soup, of college yells, of dogs barking idiotically through endless nights. It is so bad that a kind of grandeur creeps into it. 