On The Apprentice, Trump played the role of a chief executive, and contestants competed for a year of employment at the Trump Organization. On The Celebrity Apprentice, celebrities competed to win money for charities. On both shows, Trump eliminated contestants with the catchphrase "You're fired."[136]
Trump, who had been a member since 1989, resigned from the Screen Actors Guild in February 2021 rather than face a disciplinary committee hearing for inciting the January 6, 2021, mob attack on the U.S. Capitol and for his "reckless campaign of misinformation aimed at discrediting and ultimately threatening the safety of journalists."[137] Two days later, the union permanently barred him from readmission.[138]

Internet
Trump registered a new company in February 2021. Trump Media & Technology Group (TMTG) was formed for providing "social networking services" to "customers in the United States".[139][140] In October 2021, Trump announced the planned merger of TMTG with Digital World Acquisition,[141] a special-purpose acquisition company (SPAC). A main backer of the SPAC is China-based financier ARC Group, who was reportedly involved in setting up the proposed merger. The transaction is under investigation by the U.S. Securities and Exchange Commission.