"[100] Instead of going to the people, McKinley would remain at home in Canton and allow the people to come to him; according to historian R. Hal Williams in his book on the 1896 election, "it was, as it turned out, a brilliant strategy. McKinley's 'Front Porch Campaign' became a legend in American political history."[100]

William and Ida McKinley (to her husband's left) pose with members of the "Flower Delegation" from Oil City, Pennsylvania, before the McKinley home. Although women could not vote in most states, they might influence male relatives and were encouraged to visit Canton.
McKinley made himself available to the public every day except Sunday, receiving delegations from the front porch of his home. The railroads subsidized the visitors with low excursion rates—the pro-silver Cleveland Plain Dealer disgustedly stated that going to Canton had been made "cheaper than staying at home".[101][102] Delegations marched through the streets from the railroad station to McKinley's home on North Market Street. Once there, they crowded close to the front porch—from which they surreptitiously whittled souvenirs—as their spokesman addressed McKinley. The candidate then responded, speaking on campaign issues in a speech molded to suit the interest of the delegation. 