[65]

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What has caused this great commotion, motion,
Our country through?
It is the ball a-rolling on,
For Tippecanoe and Tyler too, Tippecanoe and Tyler too.
And with them, we'll beat the little Van, Van, Van
Van is a used-up man.

— Campaign song from the 1840 election[66]

To win the election, Whig leaders decided they had to mobilize people across the country, including women, who could not then vote. This was the first time that an American political party included women in campaign activities on a widespread scale, and women in Tyler's Virginia were active on his behalf.[67][68] The party hoped to avoid issues and win through public enthusiasm, with torchlight processions and alcohol-fueled political rallies.[69] The interest in the campaign was unprecedented, with many public events. 