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logo_types | Primary classification of logo design styles | Wordmark | Text-only design using company or brand name | Google, Coca-Cola, Samsung | Typography-focused, Text-based, Brand name as logo |
logo_types | Primary classification of logo design styles | Lettermark | Initials or single letter designs | IBM, HP, NASA | Abbreviated text, Monogram style, Initial-based |
logo_types | Primary classification of logo design styles | Pictorial Mark | Iconic image or recognizable symbol | Apple's apple, Twitter's bird, Shell's shell | Symbolic representation, Recognizable icon, Visual metaphor |
logo_types | Primary classification of logo design styles | Abstract Mark | Non-representational geometric or abstract form | Nike swoosh, Pepsi circle, Adidas stripes | Non-literal design, Geometric shapes, Abstract symbolism |
logo_types | Primary classification of logo design styles | Mascot | Character-based illustrated logo | KFC's Colonel, Michelin Man, Mr. Clean | Character-based, Personality-driven, Illustrated figure |
logo_types | Primary classification of logo design styles | Combination Mark | Combined text and symbol design | Burger King, Starbucks, Mastercard | Text and symbol combination, Integrated elements, Dual-component design |
style_attributes | Visual and design characteristics | Minimalist | Clean, simple design with essential elements only | Apple, Nike, Uniqlo | Simple shapes, Limited colors, Clean typography, Negative space, Essential elements only |
style_attributes | Visual and design characteristics | Geometric | Based on geometric shapes and patterns | Chase Bank, Microsoft, Target | Basic shapes, Mathematical precision, Structured layout, Regular patterns, Symmetrical design |
style_attributes | Visual and design characteristics | Organic | Natural, flowing forms and curves | Firefox, WWF, Android | Flowing lines, Natural shapes, Irregular forms, Curved elements, Asymmetrical balance |
style_attributes | Visual and design characteristics | Vintage | Retro or classic style elements | Levi's, Jack Daniel's, Harley-Davidson | Retro typography, Classic ornaments, Traditional elements, Historical references, Aged appearance |
style_attributes | Visual and design characteristics | Modern | Contemporary design principles | Airbnb, Spotify, Instagram | Current trends, Bold typography, Dynamic elements, Progressive style, Contemporary aesthetics |
color_properties | Color usage and patterns in logo design | Monochrome | Single color or black and white design | Nike, Apple, Mercedes-Benz | Single color usage, Black and white, Tonal variations, High contrast, Simplified palette |
color_properties | Color usage and patterns in logo design | Colorful | Multiple distinct colors | Google, NBC, eBay | Multiple colors, Color harmony, Vibrant palette, Color relationships, Brand color usage |
color_properties | Color usage and patterns in logo design | Gradient | Smooth color transitions | Instagram, Firefox, Messenger | Color blending, Smooth transitions, Depth effect, Modern appearance, Dynamic coloring |
Subsets and Splits