Challenge     I am collaborator of a production company in the midst of a significant restructuration .   To meet customers ’ needs , the company began to evolve over the years by developing   know - hows outside the initial core business , the “ print management ” . Thus , the company   gradually structured itself into customer Business Unit by developing other activities : graphic   production , design , creative , photo studios , video , 3D , etc .      The company realized that the structure , although it was ideal for the client , had not allowed   the valuation and enrichment of the collaborators ’ skills , each skill being dedicated to a   single client . Since this year , after identifying business opportunities , the company has   started a major restructuration .      I am in charge of participating in the creation of a creative agency within the group : indeed ,   a dozen collaborators ( artistic directors and graphic designers ) have been working for years   to create graphic identities , advertising campaigns , posters , etc . but have never been   brought together under one entity because they were dedicated to a single client . This   “ Creative ” offer is therefore known only to our customers while it could be a real asset to   conquer new clients . We need to think about the organization , the identity and the structure   of the agency to present our recommendations to management .       Selection     I quickly considered that the challenge underlying the creation of this agency was not to   draw a flowchart with operating processes , an economic model and so on … but above all to   involve the future members of the agency in a process of co - creation and make them meet   to bring out a common culture that will lay the foundations of the identity of the future   creative agency .    Actually , they did not know each other ( they are not all working at the same location ) and   they never worked together until now , also they are worried and resistant to this new and   unknown organization …   To bring out this common culture , mind mapping immediately appeared to be the most   appropriate tool in the workshop that I wanted to implement . I thought it would allow to   show the insights of our future agency and accompany the change .   We will see in the following lines how this tool has been beyond my expectations .     Application     The participants never worked on methods of design thinking , co - creation , etc . It 's also a   first for me : I had never designed a workshop myself before !   Here is how I articulated this first workshop whose objective for me was first to define how   was " lived " the creation on a day to day basis and what were the needs of each .     In order to collect as much data as possible , I first conducted a series of interviews with all   the members ( artistic directors and graphic designers ) of the future agency to tell me about   their job , what do they do , how they do it , who they do it with , the pain points , the 

 strengths , the successes , the failures , the expectations , the needs , their tools , their   inspirations , etc .   I also conducted interviews with the " sellers " ( commercial people ) and the " promoters "   ( development people ) of the creative offer , some questions specific to these collaborators   and others that would cross - check with the interviews of creatives people : how is perceived   the creative offer by the customers , how one sells or promotes the creation , how they work   with the creative , what are their needs , the pain points , the assets , etc .     I collected all these datas ( an average of 2h30 by interview of 15 collaborators ) and I created   thematic boards on which the verbatim were represented , diagrams which showed the   interactions ( or lack of interactions ) as they have been described by the interviewees , other   charts that synthesized customer journeys or processes , etc . and I printed them .     All these elements allowed me to create the " exhibition " which would constitute the first   part of my workshop . I invited all the interviewees , creative and commercial , to take note of   the restitution of the interviews . I asked them during the exhibition to write down on post - it   all the information in which they found themselves ( or on the contrary of which they felt   foreign ) or who gave them ideas to design our future agency .     At the end of the exhibition , we made a restitution in plenary session with all the   participants and created the clusters on several boards . It was a great moment of exchange   and lively discussions that generated other ideas etc . , we exceeded the expected time but it   was really worth it !     Insight     The expo and the mind mapping acted as a real revealer .   During the exercise on the " what if " , we realized that the creation of the agency was not a   problem of means or resources but of state of mind .     It was also revealer at the level of the teams : we all participated of the same ambition and   the same vision on the creation ( what is the creative spirit ? ) whatever the experience ,   location , courses and clients . The barriers and limiting thoughts gradually faded , giving way   to many lines of thoughts and action plans appeared naturally .   The foundations of a common culture and better communication between the collaborators   were formed , including between creative and commercial who had never had the   opportunity to exchange outside the operational points .       Approach     Thanks to the power of the tool ( revelation of insights and support for change   management ) , the workshop was a great success and helped to structure our thinking and   create cohesion .   Due to operational constraints , I had to hold the workshop for half a day while thinking that   a day would be necessary . On the other hand , this time constraint has probably forced us to   be efficient and straight to the point . 

 Finally , for employees who had never participated in co - creation workshops , this first   contact with design thinking was also a very positive revelation .   Besides , I 'm currently working at the 2nd workshop session to be held on Thursday ... wish   me luck ;) 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge     I am collaborator of a production company in the midst of a significant restructuration .   To meet customers ’ needs , the company began to evolve over the years by developing   know - hows outside the initial core business , the “ print management ” . Thus , the company   gradually structured itself into customer Business Unit by developing other activities : graphic   production , design , creative , photo studios , video , 3D , etc .      The company realized that the structure , although it was ideal for the client , had not allowed   the valuation and enrichment of the collaborators ’ skills , each skill being dedicated to a   single client . Since this year , after identifying business opportunities , the company has   started a major restructuration .      I am in charge of participating in the creation of a creative agency within the group : indeed ,   a dozen collaborators ( artistic directors and graphic designers ) have been working for years   to create graphic identities , advertising campaigns , posters , etc . but have never been   brought together under one entity because they were dedicated to a single client . This   “ Creative ” offer is therefore known only to our customers while it could be a real asset to   conquer new clients . We need to think about the organization , the identity and the structure   of the agency to present our recommendations to management .       Selection     I quickly considered that the challenge underlying the creation of this agency was not to   draw a flowchart with operating processes , an economic model and so on … but above all to   involve the future members of the agency in a process of co - creation and make them meet   to bring out a common culture that will lay the foundations of the identity of the future   creative agency .    Actually , they did not know each other ( they are not all working at the same location ) and   they never worked together until now , also they are worried and resistant to this new and   unknown organization …   To bring out this common culture , mind mapping immediately appeared to be the most   appropriate tool in the workshop that I wanted to implement . I thought it would allow to   show the insights of our future agency and accompany the change .   We will see in the following lines how this tool has been beyond my expectations .     Application     The participants never worked on methods of design thinking , co - creation , etc . It 's also a   first for me : I had never designed a workshop myself before !   Here is how I articulated this first workshop whose objective for me was first to define how   was " lived " the creation on a day to day basis and what were the needs of each .     In order to collect as much data as possible , I first conducted a series of interviews with all   the members ( artistic directors and graphic designers ) of the future agency to tell me about   their job , what do they do , how they do it , who they do it with , the pain points , the 

 strengths , the successes , the failures , the expectations , the needs , their tools , their   inspirations , etc .   I also conducted interviews with the " sellers " ( commercial people ) and the " promoters "   ( development people ) of the creative offer , some questions specific to these collaborators   and others that would cross - check with the interviews of creatives people : how is perceived   the creative offer by the customers , how one sells or promotes the creation , how they work   with the creative , what are their needs , the pain points , the assets , etc .     I collected all these datas ( an average of 2h30 by interview of 15 collaborators ) and I created   thematic boards on which the verbatim were represented , diagrams which showed the   interactions ( or lack of interactions ) as they have been described by the interviewees , other   charts that synthesized customer journeys or processes , etc . and I printed them .     All these elements allowed me to create the " exhibition " which would constitute the first   part of my workshop . I invited all the interviewees , creative and commercial , to take note of   the restitution of the interviews . I asked them during the exhibition to write down on post - it   all the information in which they found themselves ( or on the contrary of which they felt   foreign ) or who gave them ideas to design our future agency .     At the end of the exhibition , we made a restitution in plenary session with all the   participants and created the clusters on several boards . It was a great moment of exchange   and lively discussions that generated other ideas etc . , we exceeded the expected time but it   was really worth it !     Insight     The expo and the mind mapping acted as a real revealer .   During the exercise on the " what if " , we realized that the creation of the agency was not a   problem of means or resources but of state of mind .     It was also revealer at the level of the teams : we all participated of the same ambition and   the same vision on the creation ( what is the creative spirit ? ) whatever the experience ,   location , courses and clients . The barriers and limiting thoughts gradually faded , giving way   to many lines of thoughts and action plans appeared naturally .   The foundations of a common culture and better communication between the collaborators   were formed , including between creative and commercial who had never had the   opportunity to exchange outside the operational points .       Approach     Thanks to the power of the tool ( revelation of insights and support for change   management ) , the workshop was a great success and helped to structure our thinking and   create cohesion .   Due to operational constraints , I had to hold the workshop for half a day while thinking that   a day would be necessary . On the other hand , this time constraint has probably forced us to   be efficient and straight to the point . 

 Finally , for employees who had never participated in co - creation workshops , this first   contact with design thinking was also a very positive revelation .   Besides , I 'm currently working at the 2nd workshop session to be held on Thursday ... wish   me luck ;)
### Output: 