EXAMPLE REFLECTION – MIND MAPPING 

 Challenge 

 I work in a Real Estate Company where for ten years we have sold four sorts of products ,   houses for a specific range of client , I mean people whom their family salary is between   $ 1,000 to $ 2,000 . The region where we sell these houses is the west region and the prices   range is since $ 84,000 to $ 120,000 . 

 In the last two years , we began to develop our business in another zone quite close to the   main city , but the prices are more expensive , the reason is because of we are looking for   another target , where the basis family income is $ 4,000 . In this new area we have a lot of   competitors and the average market price is $ 200,000 up . The issue is that we have many   troubles in this new project , the sells are low , so we want to replicate the success of our   first product . 

 Selection 

 For this case , I chose Mind Mapping . Because of I wanted to see the big picture , it included   the weaknesses and fortresses of our current expensive houses , the competitors , the   market ’s prices , the real clients and what old clients liked of our old project . As you see ,   there is a lot of information , so the best way to see all those things was through mind   mapping . 

 Application 

 The first step was to interview the clients from the old project , they explained what they   like from those houses , the sample was twenty persons They also pointed their dislikes . The   person in charge was easygoing and very patient if the client was angry about the product .   The second step was to interview the current clients who live in the expensive houses they   could say the likes and dislikes of their houses , the behavior of the person in charge was   similar than the first step . 

 We also did some researches on the internet to see the prices of the market in that zone ,   during this research we found main competitors , and after that , we decided to visit the   competitors as clients to feel how they manage their sells and what factor make differences   from another competitors . 

 We collected all those variables , we put everything together in our mapping to understand   what the pros and cons in our product are to generate an idea and see what we would   change . 

 Insight 

 What we could find in our mind mapping was in the case of old clients , they liked the big   space in living room because they could decorate better , they also liked the closets made 

 of glass , the security hut because they feel safe and the main park because there are many   trees ; the negative point were the narrow backyard . In the new project , the pros were the   club house , access to gym and swimming pool , in the specific case of house , they liked the   fences between houses , the closets made of wood , the spectacular kitchen and the spacious   bedrooms ; what they did n’t like were again the narrow backyard , they felt that the living   room is too crowded and the thought that houses seem to be too close from each other . 

 We could find that we just have one main competitor because of the prices , the prices are   too similar and this competitor´s house has a bigger portion of land than us . We also found   that other real estates companies have been problems selling houses because of the   economy so they have many promotions like prizes , discount and travels tickets . We also   could identify that main ethnic target in this kind of product are Chinese people , so that is   very worth . How you see , we have the big picture we could see some features which allow   us to understand the problem and what we would make to solve it . 

 Approach 

 The next time , I would   choice the companies to analyze   according to some parameters   because there are me many projects in this area , but not all them are focused on the same   target , of course , it could be an indirect influence but that doesn´t rule all the market . Why   should I do this ? Because we spent a lot of time investigating these projects and visiting   them and that means costs for our analysis . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: EXAMPLE REFLECTION – MIND MAPPING 

 Challenge 

 I work in a Real Estate Company where for ten years we have sold four sorts of products ,   houses for a specific range of client , I mean people whom their family salary is between   $ 1,000 to $ 2,000 . The region where we sell these houses is the west region and the prices   range is since $ 84,000 to $ 120,000 . 

 In the last two years , we began to develop our business in another zone quite close to the   main city , but the prices are more expensive , the reason is because of we are looking for   another target , where the basis family income is $ 4,000 . In this new area we have a lot of   competitors and the average market price is $ 200,000 up . The issue is that we have many   troubles in this new project , the sells are low , so we want to replicate the success of our   first product . 

 Selection 

 For this case , I chose Mind Mapping . Because of I wanted to see the big picture , it included   the weaknesses and fortresses of our current expensive houses , the competitors , the   market ’s prices , the real clients and what old clients liked of our old project . As you see ,   there is a lot of information , so the best way to see all those things was through mind   mapping . 

 Application 

 The first step was to interview the clients from the old project , they explained what they   like from those houses , the sample was twenty persons They also pointed their dislikes . The   person in charge was easygoing and very patient if the client was angry about the product .   The second step was to interview the current clients who live in the expensive houses they   could say the likes and dislikes of their houses , the behavior of the person in charge was   similar than the first step . 

 We also did some researches on the internet to see the prices of the market in that zone ,   during this research we found main competitors , and after that , we decided to visit the   competitors as clients to feel how they manage their sells and what factor make differences   from another competitors . 

 We collected all those variables , we put everything together in our mapping to understand   what the pros and cons in our product are to generate an idea and see what we would   change . 

 Insight 

 What we could find in our mind mapping was in the case of old clients , they liked the big   space in living room because they could decorate better , they also liked the closets made 

 of glass , the security hut because they feel safe and the main park because there are many   trees ; the negative point were the narrow backyard . In the new project , the pros were the   club house , access to gym and swimming pool , in the specific case of house , they liked the   fences between houses , the closets made of wood , the spectacular kitchen and the spacious   bedrooms ; what they did n’t like were again the narrow backyard , they felt that the living   room is too crowded and the thought that houses seem to be too close from each other . 

 We could find that we just have one main competitor because of the prices , the prices are   too similar and this competitor´s house has a bigger portion of land than us . We also found   that other real estates companies have been problems selling houses because of the   economy so they have many promotions like prizes , discount and travels tickets . We also   could identify that main ethnic target in this kind of product are Chinese people , so that is   very worth . How you see , we have the big picture we could see some features which allow   us to understand the problem and what we would make to solve it . 

 Approach 

 The next time , I would   choice the companies to analyze   according to some parameters   because there are me many projects in this area , but not all them are focused on the same   target , of course , it could be an indirect influence but that doesn´t rule all the market . Why   should I do this ? Because we spent a lot of time investigating these projects and visiting   them and that means costs for our analysis .
### Output: 