Example from usage of Design Thinking Tool – Mind Mapping 

 Challenge & Selection 

 In my last semester , i and my team in my university had a project to make improvement in one of   my lecture ’s coffee shop that located in Surabaya . The coffee shop was newly - opened by my   lecture approximately 8 months ago , and after it opened many customer went to coffee shop , they   buy coffee , doing some of their work , meet up with their friends or colleague , or just sit reading   their favorite book and drinking their coffee . Besides serving coffee , the coffee shop served such   snack , and food for customer who want to eat . The coffee shop always crowded , full of customer   who want to buy the coffee , drinking their own coffee or having their own lunch remembering the   coffee shop is located inside of another universities in Surabaya it is quite reasonable why the   coffee shop always full with customers . 

 On the other side , because of the number of customers that come to the coffee shop was so many   and the building that occupied by the coffee shop is not big enough to accomodate the number of   customer that sometimes so many , or simply the coffee shop sometimes have a trouble in capacity   maybe we can called that over capacity . But , there is no enough space to increase the capacity of   coffee shop , but the owner or my lecture want the sales keep incresing . So , the challenge is the   coffee shop has a desire to increase their revenue , but they have constraint in their capacity for   customer who want to dine in their order inside the coffee . 

 Mind Mapping is one of tool that used in Design Thinking to generate idea and solving the existing   problem . Mind Mapping is better in used when there are enough data related to the problem that   existed or able to get . In my opinion the problem is to solving the existing problem and achieved   what is the objective we set . By using Mind mapping as tool to generating the ideas and solving   the problem we can get many ideas that come from the data that already gathered , and the   discussion inside the team more challenging . 

 Application 

 We start to solving the problems and generating ideas by gathering all the data we need . We   gathered the data from the key stakeholder of the coffee shop such as the owner , the workers , and   mostly the customer , added with data from random college student where the coffee shop located .   We gathered the marketing data that include what they think about this coffee shop , did they knew   this coffee shop , what are their favorite menu , how much their willigness to pay , or their hope for   customer relationship program held by the coffee shop we collected all . 

 After we collected all , we proceed the data andwe found the big picture or maybe it will more   precise if i said that we take the top 3 result in each categorized question from the data that we ’ve   already gathered . After the sorting of the data done , we knew what is the top 3 result from the   survey , and we put them into large canvas so each of us can thinking what will we do to the result   from data . To make it easier , we draw the result on the canvas so each other can undertand easily   what other thinking . 

 So , after that we generating our own idea , we discussed all ideas inside our brain , we criticize each   other , what solution that more suitable with the problem in the coffee shop . We almost broke up 

 because the high tension of discussion between us , everyone want to contributing , eveyone giving   their best idea , so it can be said that we might kill each other idea to find the most suitable solution .   But , i think it is the beauty of Mind Mapping tool , by gathering all the corresponding , valid , related   data we get the clue what we have to do . So , by using that we generate the idea , but unfortunately   the discussion become war of ideas , but i am gratefull because we had a lot of interesting ideas   that can solved the problem . 

 After several argumentation between each other , we finally narrowing the ideas , we sorting the   ideas is it can solved the problem or not , and we get several great ideas . First we recommend to   the owner to establish the cooperation with delivery services such as Go - food that powered by Go- Jek , or Grab Food that provided by grab , so customer who want to drink the coffee does n’t need   to go to the coffee shop and drink in there or just wait for the order queuing , this solution can keep   the demand increasing without making new space . The second solution we suggested that the   coffee shop have to re - organizing their spatial planning , because from the data we ’ve collected   there are a lot of people who want to order and enjoy the coffee they order inside the coffee , and   we see an opportunity to make the space of the building little bit large by re - organizing the spatial . 

 Insight and Approach 

 By using the Mind Mapping tools to generating ideas and solving problem , I learned that it is   difficult enough to do especially when we have n’t enough data yet . But , if we already have enough   data we can do it easier . I learned that by using Mind Mapping tools we can generating the ideas   more structured , because we had the data that we can used as assumption how the condition is , and   then we can do an experiment by matching the variable , in my case it means the top 3 of the result   categorized . We doing the trial and error strategy , so we combined and trying to matching one   result from a category to the other category and then see if it can solving the problem and   generating ideas or not . By using mind mapping our ideas more specific , it means that our ideas   are not out of the context of the problem , but we have the problem relying tou ourself , that actually   each of us have our own ideas . The positive side is , we get a lot of ideas but not too many so it   will be easier to sorted , but the problem is not all ideas was applicable because it has thin difference   it make difficult to sort . 

 Since i discovered and used this tool to generating ideas maybe precisely for solving problem , i   think it is recommended to generating ideas especially when you are working in group , facing   some probem and you need or you have data that already existed . I think that Mind Mapping might   be the easiest tools for generating ideas 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example from usage of Design Thinking Tool – Mind Mapping 

 Challenge & Selection 

 In my last semester , i and my team in my university had a project to make improvement in one of   my lecture ’s coffee shop that located in Surabaya . The coffee shop was newly - opened by my   lecture approximately 8 months ago , and after it opened many customer went to coffee shop , they   buy coffee , doing some of their work , meet up with their friends or colleague , or just sit reading   their favorite book and drinking their coffee . Besides serving coffee , the coffee shop served such   snack , and food for customer who want to eat . The coffee shop always crowded , full of customer   who want to buy the coffee , drinking their own coffee or having their own lunch remembering the   coffee shop is located inside of another universities in Surabaya it is quite reasonable why the   coffee shop always full with customers . 

 On the other side , because of the number of customers that come to the coffee shop was so many   and the building that occupied by the coffee shop is not big enough to accomodate the number of   customer that sometimes so many , or simply the coffee shop sometimes have a trouble in capacity   maybe we can called that over capacity . But , there is no enough space to increase the capacity of   coffee shop , but the owner or my lecture want the sales keep incresing . So , the challenge is the   coffee shop has a desire to increase their revenue , but they have constraint in their capacity for   customer who want to dine in their order inside the coffee . 

 Mind Mapping is one of tool that used in Design Thinking to generate idea and solving the existing   problem . Mind Mapping is better in used when there are enough data related to the problem that   existed or able to get . In my opinion the problem is to solving the existing problem and achieved   what is the objective we set . By using Mind mapping as tool to generating the ideas and solving   the problem we can get many ideas that come from the data that already gathered , and the   discussion inside the team more challenging . 

 Application 

 We start to solving the problems and generating ideas by gathering all the data we need . We   gathered the data from the key stakeholder of the coffee shop such as the owner , the workers , and   mostly the customer , added with data from random college student where the coffee shop located .   We gathered the marketing data that include what they think about this coffee shop , did they knew   this coffee shop , what are their favorite menu , how much their willigness to pay , or their hope for   customer relationship program held by the coffee shop we collected all . 

 After we collected all , we proceed the data andwe found the big picture or maybe it will more   precise if i said that we take the top 3 result in each categorized question from the data that we ’ve   already gathered . After the sorting of the data done , we knew what is the top 3 result from the   survey , and we put them into large canvas so each of us can thinking what will we do to the result   from data . To make it easier , we draw the result on the canvas so each other can undertand easily   what other thinking . 

 So , after that we generating our own idea , we discussed all ideas inside our brain , we criticize each   other , what solution that more suitable with the problem in the coffee shop . We almost broke up 

 because the high tension of discussion between us , everyone want to contributing , eveyone giving   their best idea , so it can be said that we might kill each other idea to find the most suitable solution .   But , i think it is the beauty of Mind Mapping tool , by gathering all the corresponding , valid , related   data we get the clue what we have to do . So , by using that we generate the idea , but unfortunately   the discussion become war of ideas , but i am gratefull because we had a lot of interesting ideas   that can solved the problem . 

 After several argumentation between each other , we finally narrowing the ideas , we sorting the   ideas is it can solved the problem or not , and we get several great ideas . First we recommend to   the owner to establish the cooperation with delivery services such as Go - food that powered by Go- Jek , or Grab Food that provided by grab , so customer who want to drink the coffee does n’t need   to go to the coffee shop and drink in there or just wait for the order queuing , this solution can keep   the demand increasing without making new space . The second solution we suggested that the   coffee shop have to re - organizing their spatial planning , because from the data we ’ve collected   there are a lot of people who want to order and enjoy the coffee they order inside the coffee , and   we see an opportunity to make the space of the building little bit large by re - organizing the spatial . 

 Insight and Approach 

 By using the Mind Mapping tools to generating ideas and solving problem , I learned that it is   difficult enough to do especially when we have n’t enough data yet . But , if we already have enough   data we can do it easier . I learned that by using Mind Mapping tools we can generating the ideas   more structured , because we had the data that we can used as assumption how the condition is , and   then we can do an experiment by matching the variable , in my case it means the top 3 of the result   categorized . We doing the trial and error strategy , so we combined and trying to matching one   result from a category to the other category and then see if it can solving the problem and   generating ideas or not . By using mind mapping our ideas more specific , it means that our ideas   are not out of the context of the problem , but we have the problem relying tou ourself , that actually   each of us have our own ideas . The positive side is , we get a lot of ideas but not too many so it   will be easier to sorted , but the problem is not all ideas was applicable because it has thin difference   it make difficult to sort . 

 Since i discovered and used this tool to generating ideas maybe precisely for solving problem , i   think it is recommended to generating ideas especially when you are working in group , facing   some probem and you need or you have data that already existed . I think that Mind Mapping might   be the easiest tools for generating ideas
### Output: 