Reflection Exercise – Learning Launch 

 Challenge 

 I am an architect and business owner at my design studio . Due to the world changing situations and the   digitization era we are going into , I found that having a website or online platform for my business is   crucial . The online platform will for sure be a marketing tool as long as a communication tool with the   client through which we understand their needs , aspirations , and answer their questions . Thus , the   platform should be communicative , joyful , smart and professional . My challenge is that this is going to   be the first time for me and the team to create and manage an online platform to deal with our   customers . We have some ambiguity regarding how clients best interact with online platforms , which   communication and business themes and styles they prefer , what content attract them and at what   times . 

 Selection 

 We decided to try the learning launch tool as it will serve as an experiment for us to test some ideas and   get some orientation and feedback . 

 Application 

 As this is going to be our first learning launch , we decided to select a single social media platform to   start from , which is Instagram , as our clients are in the same age group most active on this platform ( 25- 35 ) . We wanted to test our ideas and assumptions regarding online interaction style with client , best   content , the amount of information per post , different tastes of clients and best time to reach out to   clients . 

 We also went through a one - day workshop about social media and online platforms content   management . After that , we applied learned strategies directly into our learning launch prototype ( eg :   creating posts calendar , managing the content flow , adding some joyful and interactive content )   . 

 Insight 

 By applying the learning launch tool , we were able to test our ideas & assumptions regarding managing   online business .We found that the most important features in managing online platforms are continuity   and staying connected , being simple in giving out an information , using client language , keeping eye on   client activity on the platform ( Collecting data ) and analyzing this data to figure out the most   appropriate time and content features and growing up from there . 

 Approach 

 Learning launch was the best tool to use in our case and at this early stage . It worked as a prototype   testing phase in which we derived important information before launching the official website an being   ready for full online services . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection Exercise – Learning Launch 

 Challenge 

 I am an architect and business owner at my design studio . Due to the world changing situations and the   digitization era we are going into , I found that having a website or online platform for my business is   crucial . The online platform will for sure be a marketing tool as long as a communication tool with the   client through which we understand their needs , aspirations , and answer their questions . Thus , the   platform should be communicative , joyful , smart and professional . My challenge is that this is going to   be the first time for me and the team to create and manage an online platform to deal with our   customers . We have some ambiguity regarding how clients best interact with online platforms , which   communication and business themes and styles they prefer , what content attract them and at what   times . 

 Selection 

 We decided to try the learning launch tool as it will serve as an experiment for us to test some ideas and   get some orientation and feedback . 

 Application 

 As this is going to be our first learning launch , we decided to select a single social media platform to   start from , which is Instagram , as our clients are in the same age group most active on this platform ( 25- 35 ) . We wanted to test our ideas and assumptions regarding online interaction style with client , best   content , the amount of information per post , different tastes of clients and best time to reach out to   clients . 

 We also went through a one - day workshop about social media and online platforms content   management . After that , we applied learned strategies directly into our learning launch prototype ( eg :   creating posts calendar , managing the content flow , adding some joyful and interactive content )   . 

 Insight 

 By applying the learning launch tool , we were able to test our ideas & assumptions regarding managing   online business .We found that the most important features in managing online platforms are continuity   and staying connected , being simple in giving out an information , using client language , keeping eye on   client activity on the platform ( Collecting data ) and analyzing this data to figure out the most   appropriate time and content features and growing up from there . 

 Approach 

 Learning launch was the best tool to use in our case and at this early stage . It worked as a prototype   testing phase in which we derived important information before launching the official website an being   ready for full online services .
### Output: 