Example Reflection – Visualization 

 1 . Challenge & Selection 

 When I graduated in Civil Engineering , I created a company with my architect friend . At the 

 beginning , we used to make projects for our friends and relatives . However , we reached a 

 point that we could n't do more clients , even though we pay more advertising or look for 

 merchants in the street .      So , I started to search for Design Thinking and its power to help people find solutions to their 

 problems . One of the Design Thinking tools is the Visualization . It uses images , histories , 

 maps with an objective to transform ideas into something concrete and reachable . As the 

 company was going through financial problems , I scheduled a meeting with my partner to 

 find together solutions and I brought this tool to discuss .       2 . Application 

 To start , I explained how Visualization works and in this moment with my partner , was the 

 first time we began to map our customers ' profiles instead of judgments created by ourselves 

 or try to find our clients by merchants on the street . Using a blackboard we described each 

 persona of our clients , going from someone young to the case of someone more old . To 

 imagine each profile we searched on the internet like Instagram , to create a pattern for their 

 behavior .     We started the questions before trying a solution , we thought not like we see the world , but 

 like how your clientes could see by their eyes . For that , in the blackboard I started to do 

 maps with particulars of each client ’s profiles and listing each one ’s characters . For example , 

 how they live , how they pass their day - to - day and the most important was possible to 

 visualizate where was the wound of each one and how they see how relevant the civil 

 engineering services are .         3 . Insight & Approach 

 With this powerful tool we could finally see that our judgments of where we may find our 

 clients was totally wrong . Consequently , this mistake was affecting our sales . The 

 Visualization tool allows you to see the other side with empathy , so that you can realize 

 hipotesis before testing them .      Of course , it ’s possible to improve the use of this tool in your context because we tried to 

 create personas based on unknown people . So was just supposed that probably wo n’t 

 always be correct . However , we are seeing results . For example , we are making more 

 projects and spending less in advertising . To improve the use of this tool , we are going to 

 deliver a form before starting a project , so we can try to understand each profile better and 

 we will give a feedback form to all clients after each project is finished . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Visualization 

 1 . Challenge & Selection 

 When I graduated in Civil Engineering , I created a company with my architect friend . At the 

 beginning , we used to make projects for our friends and relatives . However , we reached a 

 point that we could n't do more clients , even though we pay more advertising or look for 

 merchants in the street .      So , I started to search for Design Thinking and its power to help people find solutions to their 

 problems . One of the Design Thinking tools is the Visualization . It uses images , histories , 

 maps with an objective to transform ideas into something concrete and reachable . As the 

 company was going through financial problems , I scheduled a meeting with my partner to 

 find together solutions and I brought this tool to discuss .       2 . Application 

 To start , I explained how Visualization works and in this moment with my partner , was the 

 first time we began to map our customers ' profiles instead of judgments created by ourselves 

 or try to find our clients by merchants on the street . Using a blackboard we described each 

 persona of our clients , going from someone young to the case of someone more old . To 

 imagine each profile we searched on the internet like Instagram , to create a pattern for their 

 behavior .     We started the questions before trying a solution , we thought not like we see the world , but 

 like how your clientes could see by their eyes . For that , in the blackboard I started to do 

 maps with particulars of each client ’s profiles and listing each one ’s characters . For example , 

 how they live , how they pass their day - to - day and the most important was possible to 

 visualizate where was the wound of each one and how they see how relevant the civil 

 engineering services are .         3 . Insight & Approach 

 With this powerful tool we could finally see that our judgments of where we may find our 

 clients was totally wrong . Consequently , this mistake was affecting our sales . The 

 Visualization tool allows you to see the other side with empathy , so that you can realize 

 hipotesis before testing them .      Of course , it ’s possible to improve the use of this tool in your context because we tried to 

 create personas based on unknown people . So was just supposed that probably wo n’t 

 always be correct . However , we are seeing results . For example , we are making more 

 projects and spending less in advertising . To improve the use of this tool , we are going to 

 deliver a form before starting a project , so we can try to understand each profile better and 

 we will give a feedback form to all clients after each project is finished .
### Output: 