Challenge and Selection 

 As a tool , Storytelling is one that I have used for many years both professionally and in my personal   time . A few years ago , I started a website with some friends where we each wrote columns and short   articles sharing our experiences and interests with the world . I spent time as both a content creator as   well as an editor and site - runner . As a content creator I would often have to consider not only what my   audience was looking forward to reading my opinion on ( whether it be current events or the latest   trending topic ) as well as who my audience was ( this was possible with the help of Google Analytics ) . 

 Application 

 As an editor , it was n’t solely my job to proofread but also to think of what kind of content we wanted to   create as a group , what kind of identity we wanted to bring to our collective brand , and what kind of   topics we wanted to cover from our unique perspective . Ultimately , we focused mainly on pop culture   and sports , but there were times when we would each write personal essays and share slices of our life   with our audience . 

 An example of successful storytelling was when there was an incident at my friend ’s alma mater . He was   hesitant to write about it because it was an emotional issue for him and one that hit close to home . But I   knew that our main audience were many people who either shared that background with him by going   attending that school themselves , or having family that attended the school , so this issue was one that   was on their radar . As someone who did not have a direct connection it still even affected and   interested me to the point where I started to write a column myself . About halfway through the process   I ended up deciding to interview my friend to relieve some of the burden from him but also being able   to share his perspective in the end result . His take on the situation ended up not being the stereotypical   narrative that was all over the news but one that was deeply personal and could forge an emotional   connection with the readers . 

 Insight and Approach 

 My instincts proved to be correct that our audience wanted to read the account of someone who was   very close to the subject , as it would help shed some light on some things with nuance but also maybe   help them formulate the loose thoughts and emotions running around in their own heads . The traffic   numbers were the highest we had during the site ’s lifetime as well as the engagement from our   audience ( the most comments and shares for any of our content ) . It made me realize that we did have a   unique perspective to share and encouraged us to continue writing and telling our story , as well as   create a community among our readers . 

 This course made me consider a lot of things that I had maybe subconsciously though of but had never   approached critically because I had n’t identified such important concepts like creating a framework for   the audience , or getting people invested and involved in what I was writing . I viewed authorship as more   of a one way road and this helped me realize that audience engagement is actually the end goal and   something to mold my content to achieve . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 As a tool , Storytelling is one that I have used for many years both professionally and in my personal   time . A few years ago , I started a website with some friends where we each wrote columns and short   articles sharing our experiences and interests with the world . I spent time as both a content creator as   well as an editor and site - runner . As a content creator I would often have to consider not only what my   audience was looking forward to reading my opinion on ( whether it be current events or the latest   trending topic ) as well as who my audience was ( this was possible with the help of Google Analytics ) . 

 Application 

 As an editor , it was n’t solely my job to proofread but also to think of what kind of content we wanted to   create as a group , what kind of identity we wanted to bring to our collective brand , and what kind of   topics we wanted to cover from our unique perspective . Ultimately , we focused mainly on pop culture   and sports , but there were times when we would each write personal essays and share slices of our life   with our audience . 

 An example of successful storytelling was when there was an incident at my friend ’s alma mater . He was   hesitant to write about it because it was an emotional issue for him and one that hit close to home . But I   knew that our main audience were many people who either shared that background with him by going   attending that school themselves , or having family that attended the school , so this issue was one that   was on their radar . As someone who did not have a direct connection it still even affected and   interested me to the point where I started to write a column myself . About halfway through the process   I ended up deciding to interview my friend to relieve some of the burden from him but also being able   to share his perspective in the end result . His take on the situation ended up not being the stereotypical   narrative that was all over the news but one that was deeply personal and could forge an emotional   connection with the readers . 

 Insight and Approach 

 My instincts proved to be correct that our audience wanted to read the account of someone who was   very close to the subject , as it would help shed some light on some things with nuance but also maybe   help them formulate the loose thoughts and emotions running around in their own heads . The traffic   numbers were the highest we had during the site ’s lifetime as well as the engagement from our   audience ( the most comments and shares for any of our content ) . It made me realize that we did have a   unique perspective to share and encouraged us to continue writing and telling our story , as well as   create a community among our readers . 

 This course made me consider a lot of things that I had maybe subconsciously though of but had never   approached critically because I had n’t identified such important concepts like creating a framework for   the audience , or getting people invested and involved in what I was writing . I viewed authorship as more   of a one way road and this helped me realize that audience engagement is actually the end goal and   something to mold my content to achieve .
### Output: 