Peer Graded Assignment – Mind Mapping ( Module 3 ) 

 Challenge & Selection      I am the President of a student organization organizing events , workshop and real case   projects for students . We just entered a new market with our organization . As we entered a   new market , we do n’t much about our audience ( the students ) and our market ( who is our   competition and what are they offering ) . The goal of our first year in this market is to have   new offerings , and preferably something that is not being offered yet by our competitors .      Thus , our main goal is to discover what students are looking for in activities of organizations   and what their unarticulated needs are . Therefore , we used the Mind mapping tool . As we   have been active in other cities , we have a lot of data about what students prefer and what   the attendance was at each of these events . Mind mapping will allow us to look for patterns   and insights in those data sets . We want to have something visual , engaging to discuss our   possibilities . All of these insights can then be clustered together so we can sum up our findings   and come up with new activities which will meet the student ’s unarticulated needs .        Application      We started this by structuring our data , per type of events / workshops / projects . We looked   at our data and we created visual personas , to get an idea of who our typical ‘ customers ’ are   and what their typical characteristics are . For example , one of the outcomes was that   finance students preferred hands - on workshops where there was an opportunity to network   with speakers and of course finance related keynote events . We had about 7 to 8 different   personas which gave us a great insight in our audience .      We then looked more at our data and we tried to visualize it and cluster it per different   categories . We then tried to find correlations and tried to link those ( visually ) to get a better   understanding of our data . We noted our findings on post - its and tried to cluster these . We   all noted down our own findings separately so we would n’t be influenced by each other .   Afterwards we discussed our findings and clustered them .      Out of these personas and clustered insights we created some possible events & workshops   and tried to link them with our findings and personas . This visual way of working gave us a   great overview of all our possibilities we had in this new market . As this was visual and very   clear it also gave us the opportunity to validate our ideas really quickly with our potential   customers . This way of working , iterating between ideation and validation gave us a really   strong idea about what could work best . 

 Insight & approach     What I learned most is that making this visual is a very important aspect . Once you visualize   it , it becomes much clearer and makes it easier to have a discussion about it . It also allows   you to validate your ideas in the market .      Working with lots of data makes it difficult to get insights out of it . Visualizing this data helps   a lot in this .      I think for this ideation phase working with the mind mapping tool is one of the best tools .   As this is a very visual tool and allows you to be more creative and more engaging in the   discussion . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Peer Graded Assignment – Mind Mapping ( Module 3 ) 

 Challenge & Selection      I am the President of a student organization organizing events , workshop and real case   projects for students . We just entered a new market with our organization . As we entered a   new market , we do n’t much about our audience ( the students ) and our market ( who is our   competition and what are they offering ) . The goal of our first year in this market is to have   new offerings , and preferably something that is not being offered yet by our competitors .      Thus , our main goal is to discover what students are looking for in activities of organizations   and what their unarticulated needs are . Therefore , we used the Mind mapping tool . As we   have been active in other cities , we have a lot of data about what students prefer and what   the attendance was at each of these events . Mind mapping will allow us to look for patterns   and insights in those data sets . We want to have something visual , engaging to discuss our   possibilities . All of these insights can then be clustered together so we can sum up our findings   and come up with new activities which will meet the student ’s unarticulated needs .        Application      We started this by structuring our data , per type of events / workshops / projects . We looked   at our data and we created visual personas , to get an idea of who our typical ‘ customers ’ are   and what their typical characteristics are . For example , one of the outcomes was that   finance students preferred hands - on workshops where there was an opportunity to network   with speakers and of course finance related keynote events . We had about 7 to 8 different   personas which gave us a great insight in our audience .      We then looked more at our data and we tried to visualize it and cluster it per different   categories . We then tried to find correlations and tried to link those ( visually ) to get a better   understanding of our data . We noted our findings on post - its and tried to cluster these . We   all noted down our own findings separately so we would n’t be influenced by each other .   Afterwards we discussed our findings and clustered them .      Out of these personas and clustered insights we created some possible events & workshops   and tried to link them with our findings and personas . This visual way of working gave us a   great overview of all our possibilities we had in this new market . As this was visual and very   clear it also gave us the opportunity to validate our ideas really quickly with our potential   customers . This way of working , iterating between ideation and validation gave us a really   strong idea about what could work best . 

 Insight & approach     What I learned most is that making this visual is a very important aspect . Once you visualize   it , it becomes much clearer and makes it easier to have a discussion about it . It also allows   you to validate your ideas in the market .      Working with lots of data makes it difficult to get insights out of it . Visualizing this data helps   a lot in this .      I think for this ideation phase working with the mind mapping tool is one of the best tools .   As this is a very visual tool and allows you to be more creative and more engaging in the   discussion .
### Output: 