Challenge and Selection : 

 Storytelling is a tool that we use to get connected emotionally with our customers , as   marketing gimmicks do not really work like it used to work earlier . All the exaggerated   marketing communications and marketing gimmicks are identified by the customers nowadays ,   as information is at the tip of fingers for everyone . Under the elaborative likelihood model ,   there are two routes to persuasion : a ) The cognitive route and B ) The emotional route . I work   with an insurance company , and I have to persuade my customers by using both of these   routes . While describing the features and benefits of my products , I am using the cognitive   route as my customers evaluate the alternative based on the feature of the products . But there   are so many competitors in the market who have similar products , so how do I stand out . 

 Application : 

 Here , I will have to convince my customers by being able to connect with them on an emotional   level . This is when storytelling comes handy when I go beyond explaining the best features of   my products , I narrate my customers about the essence of our brand and how our customers   have benefitted and grown with us over a period of time . I use real life stories , which is more   relevant and intelligible to them in their context , and compare how similar transactions have   made appositive impact on peoples lives in the past and present . This way , the customer   does n’t just have to rely on the exaggerated advertisements raining on the television , rather   they will find it more authentic when they hear real life implications on the lives of people   created by this specific product or brand , that helped in easing the lives of developmentally   disabled individuals , senior citizens , and economically disadvantaged people according to the   contingency . 

 Insight and Approach : 

 Many of these people deal with depression and in their lives , they need to be empowered . I   spend some time in finding ways to inspire and improve their circumstances . About disabled   clients I share stories of their life in order to help similar customers visualize a state of   independence , I use their feedback , and sometimes indulge in a deeper discussion to better   understand their interests and thought processes . I use this information to develop different   strategies to find avenues that works for them to gain more independence in the areas they   find lacking in their lives . Application I have a story about using storytelling . 

 In discussing policy changes with an elder person , I was trying to explain to them the benefits of   taking a more future focused approach , among other things and addressing their individual   needs first and foremost . I was also explaining how sometimes addressing and explaining the   story of one individual can impact many for the better outcomes , even if it seems extreme or   out of the ordinary . I told a story about when I claimed insurances for customers after a natural   disaster . Everyone was doing really well apart for one man whose stress was making her very   indecisive . It turned out that his son had survived a pneumonia and was terrified that it will   return . It was time for me to open up with my story . I told him my personal story on how scary 

 it was when my friend had a pneumonia , and how he recovered well with a proper healthcare   facility . This empathizing ability worked really well . So I told this approach to the company and I   think it has become a trend now . The policies are being implemented widely now , because   sometimes a little story can do wonders . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection : 

 Storytelling is a tool that we use to get connected emotionally with our customers , as   marketing gimmicks do not really work like it used to work earlier . All the exaggerated   marketing communications and marketing gimmicks are identified by the customers nowadays ,   as information is at the tip of fingers for everyone . Under the elaborative likelihood model ,   there are two routes to persuasion : a ) The cognitive route and B ) The emotional route . I work   with an insurance company , and I have to persuade my customers by using both of these   routes . While describing the features and benefits of my products , I am using the cognitive   route as my customers evaluate the alternative based on the feature of the products . But there   are so many competitors in the market who have similar products , so how do I stand out . 

 Application : 

 Here , I will have to convince my customers by being able to connect with them on an emotional   level . This is when storytelling comes handy when I go beyond explaining the best features of   my products , I narrate my customers about the essence of our brand and how our customers   have benefitted and grown with us over a period of time . I use real life stories , which is more   relevant and intelligible to them in their context , and compare how similar transactions have   made appositive impact on peoples lives in the past and present . This way , the customer   does n’t just have to rely on the exaggerated advertisements raining on the television , rather   they will find it more authentic when they hear real life implications on the lives of people   created by this specific product or brand , that helped in easing the lives of developmentally   disabled individuals , senior citizens , and economically disadvantaged people according to the   contingency . 

 Insight and Approach : 

 Many of these people deal with depression and in their lives , they need to be empowered . I   spend some time in finding ways to inspire and improve their circumstances . About disabled   clients I share stories of their life in order to help similar customers visualize a state of   independence , I use their feedback , and sometimes indulge in a deeper discussion to better   understand their interests and thought processes . I use this information to develop different   strategies to find avenues that works for them to gain more independence in the areas they   find lacking in their lives . Application I have a story about using storytelling . 

 In discussing policy changes with an elder person , I was trying to explain to them the benefits of   taking a more future focused approach , among other things and addressing their individual   needs first and foremost . I was also explaining how sometimes addressing and explaining the   story of one individual can impact many for the better outcomes , even if it seems extreme or   out of the ordinary . I told a story about when I claimed insurances for customers after a natural   disaster . Everyone was doing really well apart for one man whose stress was making her very   indecisive . It turned out that his son had survived a pneumonia and was terrified that it will   return . It was time for me to open up with my story . I told him my personal story on how scary 

 it was when my friend had a pneumonia , and how he recovered well with a proper healthcare   facility . This empathizing ability worked really well . So I told this approach to the company and I   think it has become a trend now . The policies are being implemented widely now , because   sometimes a little story can do wonders .
### Output: 