Final Assignment   - Learning Launch 

 1 . Challenge   I am a head of travel agency ’s marketing department and my team ’s challenge is to   launch a new online booking tool in the company ’s main webpage in order to sattisfy   our customers needs for fast and effective booking tool . My task also covers to reduce   sales staff costs and marketing spendings on different media campaigns .   This project is supported by the marketing team and local IT staff , which is ready to   support me with any technical matters .    The product has to be launched as soon as possible to give better service to our   demanding customers and therefore it ’s a really big challenge for all of us .     2 . Selection    So far our team has followed traditional approach in planing new projects but in this   case we ’re ready for design thinking tool and specifically the learning launch tool   because of the timing . Therefore we ’re open for an experiment which could be   quickly tested and prototyped .     3 . Application    At the very beginning we made three hypothesis : 

 1 ) our customers demand an online booking tool which will fasten the booking 

 process ; 

 2 ) our staff resources could work more effectively ;   3 ) marketing expenses might be cutted . 

 We started with a survey distributed through social media where put several questions   to get more knowledge about our customers needs , expectations and problematic   everyday situations they ’re overgoing . We addressed different age groups , sorted   various preferances and tested the actual demand .   Then we focused on the sales staff – group meetings , individual interviews and the IT   team capability . We had an emotional and creative brainstorming which led to   assumption that at first we have to try an experiment with online engine   just for one   business unit which will be fast and effective trial before the big deal . This   experiment might be easy to launch and test . It will give us a fast response about the   clients satifaction and any technical problems if any .   And finally we discussed the most effective online marketing tasks and possibilities to   cut marketing expenses . As our team is small we ’ve learned it in a short time and   defined our tasks and priorities in the new online business environment . Also this   hypothesis will be tested during the experiment with new online booking engine .     4 . Insight    We ’re convinced that the learning launch tool has a good potential to test our earlier   made assumptions , at the same time getting the truth about our clients needs and our   company ’s potential and further workflow . We ’re proud that our boss highly   evaluates the new way of business thinking and encorages the team for new   challenges . We ’re open for that .     5 . Approach 

 Our project is still in progress and so far we ’re purely sattisfied with the results of the   learning launch tool . It ’s easy to use and it has a great touch of creativity so needed   for marketing ideas . It allows us to get better knowledge of our clients , employees and   it allows experiments to get the truth !   After this first trial of Design Thinking method we ’re strongly motivated to try also   other tools like Visualization , Story - telling and Mind - mapping as well . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Final Assignment   - Learning Launch 

 1 . Challenge   I am a head of travel agency ’s marketing department and my team ’s challenge is to   launch a new online booking tool in the company ’s main webpage in order to sattisfy   our customers needs for fast and effective booking tool . My task also covers to reduce   sales staff costs and marketing spendings on different media campaigns .   This project is supported by the marketing team and local IT staff , which is ready to   support me with any technical matters .    The product has to be launched as soon as possible to give better service to our   demanding customers and therefore it ’s a really big challenge for all of us .     2 . Selection    So far our team has followed traditional approach in planing new projects but in this   case we ’re ready for design thinking tool and specifically the learning launch tool   because of the timing . Therefore we ’re open for an experiment which could be   quickly tested and prototyped .     3 . Application    At the very beginning we made three hypothesis : 

 1 ) our customers demand an online booking tool which will fasten the booking 

 process ; 

 2 ) our staff resources could work more effectively ;   3 ) marketing expenses might be cutted . 

 We started with a survey distributed through social media where put several questions   to get more knowledge about our customers needs , expectations and problematic   everyday situations they ’re overgoing . We addressed different age groups , sorted   various preferances and tested the actual demand .   Then we focused on the sales staff – group meetings , individual interviews and the IT   team capability . We had an emotional and creative brainstorming which led to   assumption that at first we have to try an experiment with online engine   just for one   business unit which will be fast and effective trial before the big deal . This   experiment might be easy to launch and test . It will give us a fast response about the   clients satifaction and any technical problems if any .   And finally we discussed the most effective online marketing tasks and possibilities to   cut marketing expenses . As our team is small we ’ve learned it in a short time and   defined our tasks and priorities in the new online business environment . Also this   hypothesis will be tested during the experiment with new online booking engine .     4 . Insight    We ’re convinced that the learning launch tool has a good potential to test our earlier   made assumptions , at the same time getting the truth about our clients needs and our   company ’s potential and further workflow . We ’re proud that our boss highly   evaluates the new way of business thinking and encorages the team for new   challenges . We ’re open for that .     5 . Approach 

 Our project is still in progress and so far we ’re purely sattisfied with the results of the   learning launch tool . It ’s easy to use and it has a great touch of creativity so needed   for marketing ideas . It allows us to get better knowledge of our clients , employees and   it allows experiments to get the truth !   After this first trial of Design Thinking method we ’re strongly motivated to try also   other tools like Visualization , Story - telling and Mind - mapping as well .
### Output: 