Example Reflection – Learning Launch 

 Challenge 

 I decided to use design thinking for an innovation idea , which I had . As a banker , my subject   is open banking and digital ecosystem , including startups like fintech . As the digital adoption   in Switzerland is very behind the other countries , nobody is really missing the idea , but I want   to become it as a need . My bias is very high , I know . Thus , that is why the choice of the right   tool is very important to get good insights . Furthermore , because it is an innovation that does   not exists , it is difficult to imagine and describe by an example , because there is none . My aim   is to figure out , if the idea of a digital ecosystem would survive and raise a demand . As the   digital penetration and the trust in non - banking provider is low , I wanted to figure it out fast and   cheap . Additionally , I want feedbacks from customers , what wows ! To begin the process , I   already had a hypothesis , how the idea will work . 

 Selection 

 First , I needed a team . For that , I have also used a lesson learned of this course . I built a   team from different departments to have the broadest aspect to continue . To have the   cheapest and fasted way to try the idea , we dhave chosen the Learning Launch . This tool   gives us a direct feedback if the idea works or not . If the hypothesis does n’t work , the   customer will tell us what we have to improve . Therefore , in the first round we have to know   “ what if ” . This is possible , after we explained them what is the aim of the project . At this   moment , we generate a demand . It also shows us , how the customer journey and their   thoughts is . 

 Application 

 First , my team and I analyzed the customers ’ dates , to evaluate the four most popular   customer types . That enabled us to invite the “ right ” ones for this journey . It also allowed us   to create personas after the test . For that , we had to take our own dates because of the type   of bank . We thought about to just take a study , but as a private Bank , our clients have   another type of need and reference to the bank . Furthermore , as it is an investment we will   do with this new offering , we should respect the majority of our clients , which generate us   revenues . Thus , we can not always go with the digital flow . 

 We invited 50 clients and explained them our new model , the digital ecosystem . We gave   them only one sheet of instruction about a fictional need , like buying a house . We also   distributed a sheet , so they could give us feedback about their experience . Without helping   them through the process , we observed the group and asked them some questions while   they were doing the assignment . 

 Insight & Approach 

 This approach gave us two feedbacks . The first one was about the idea . Did it meet the need   we hoped for ? If yes , we could have improved the idea to a first version to launch it within the   whole bank for all customers and doing marketing and everything . If not , we had to rethink   about the idea or not even start it again , because it ’s so bad . 

 However , we were lucky and the idea was a success . We had many inputs after the test , and   the consensus was happy with this digital ecosystem . Banking now was more convenient   and it enhanced the customer experience . One big point of course was the security and   privacy . As the idea contains the collaboration with startups and using API ’s , this point was 

 the biggest refusal . This really was a point , we did n’t mentioned and discussed with the   customers . We were focused on the idea and handling , but not about the explaining of the   whole back - end process , which the customer does n’t see . Some of the clients are IT   specialists , and so they challenged us . For a second test , we just invited the critical and   techies . We did a better introduction and manual for them . We also changed something in   the back end process . So that our collaborating partners do n’t see the personal information   anymore , except , the information is needed for regulatory requirement as AML and KYC . 

 The Learning Launch definitely was a good decision to test our idea and generate great   insights . For a next test about this topic , I will also try Storytelling . Taking personas and tell a   story about their journey buying a house . It gives us the chance to emotionalize the clients   with a strict story . It tells them the aim about an ecosystem and not the handling . Thus , they   will have no interruption in the story . With a learning launch , they have to do the process on   their own and stall in the process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch 

 Challenge 

 I decided to use design thinking for an innovation idea , which I had . As a banker , my subject   is open banking and digital ecosystem , including startups like fintech . As the digital adoption   in Switzerland is very behind the other countries , nobody is really missing the idea , but I want   to become it as a need . My bias is very high , I know . Thus , that is why the choice of the right   tool is very important to get good insights . Furthermore , because it is an innovation that does   not exists , it is difficult to imagine and describe by an example , because there is none . My aim   is to figure out , if the idea of a digital ecosystem would survive and raise a demand . As the   digital penetration and the trust in non - banking provider is low , I wanted to figure it out fast and   cheap . Additionally , I want feedbacks from customers , what wows ! To begin the process , I   already had a hypothesis , how the idea will work . 

 Selection 

 First , I needed a team . For that , I have also used a lesson learned of this course . I built a   team from different departments to have the broadest aspect to continue . To have the   cheapest and fasted way to try the idea , we dhave chosen the Learning Launch . This tool   gives us a direct feedback if the idea works or not . If the hypothesis does n’t work , the   customer will tell us what we have to improve . Therefore , in the first round we have to know   “ what if ” . This is possible , after we explained them what is the aim of the project . At this   moment , we generate a demand . It also shows us , how the customer journey and their   thoughts is . 

 Application 

 First , my team and I analyzed the customers ’ dates , to evaluate the four most popular   customer types . That enabled us to invite the “ right ” ones for this journey . It also allowed us   to create personas after the test . For that , we had to take our own dates because of the type   of bank . We thought about to just take a study , but as a private Bank , our clients have   another type of need and reference to the bank . Furthermore , as it is an investment we will   do with this new offering , we should respect the majority of our clients , which generate us   revenues . Thus , we can not always go with the digital flow . 

 We invited 50 clients and explained them our new model , the digital ecosystem . We gave   them only one sheet of instruction about a fictional need , like buying a house . We also   distributed a sheet , so they could give us feedback about their experience . Without helping   them through the process , we observed the group and asked them some questions while   they were doing the assignment . 

 Insight & Approach 

 This approach gave us two feedbacks . The first one was about the idea . Did it meet the need   we hoped for ? If yes , we could have improved the idea to a first version to launch it within the   whole bank for all customers and doing marketing and everything . If not , we had to rethink   about the idea or not even start it again , because it ’s so bad . 

 However , we were lucky and the idea was a success . We had many inputs after the test , and   the consensus was happy with this digital ecosystem . Banking now was more convenient   and it enhanced the customer experience . One big point of course was the security and   privacy . As the idea contains the collaboration with startups and using API ’s , this point was 

 the biggest refusal . This really was a point , we did n’t mentioned and discussed with the   customers . We were focused on the idea and handling , but not about the explaining of the   whole back - end process , which the customer does n’t see . Some of the clients are IT   specialists , and so they challenged us . For a second test , we just invited the critical and   techies . We did a better introduction and manual for them . We also changed something in   the back end process . So that our collaborating partners do n’t see the personal information   anymore , except , the information is needed for regulatory requirement as AML and KYC . 

 The Learning Launch definitely was a good decision to test our idea and generate great   insights . For a next test about this topic , I will also try Storytelling . Taking personas and tell a   story about their journey buying a house . It gives us the chance to emotionalize the clients   with a strict story . It tells them the aim about an ecosystem and not the handling . Thus , they   will have no interruption in the story . With a learning launch , they have to do the process on   their own and stall in the process .
### Output: 