Assignment : Reflection                Chris Humphries 

 June 11 , 2016 

 Challenge :   The issue involves how you get your customers to understand the value of the services that   you offer to them in an intangible environment .   Working I the insurance industry we are basically   offering an intangible product that has generally been looked at from a pure pricing standpoint .   Having   the customer understand the value that you bring to the table is basically a foreign concept .   We are not   in a product world where Apple is able to sell upgrades the product and people want the next version .    Think about it , does someone really go out , read their insurance policy and want the latest and greatest   version ?   No , they want the less expensive price , until something goes wrong and then they may realize   that they needed additional or different coverage(s ) . 

 Selection : There are two tools that I think can be used from standpoint to assist with the challenge ,   visualization and storytelling .   I am going to use the storytelling model , as I believe it is the most   appropriate , however , good visualization in conjunction with storytelling is important and would need to   use at times . 

 In listening to the lectures , be able to tell a story that is compelling about an issue in the insurance   industry may provide insight to the customer as to why your policy or services are better .   One great   example about the story telling is the Farmer ’s commercials on television .    Farmers insurance have had   the ability to relay true data driven claims stories to the audience to allow you to understand some of   the issues with insurance policies .   They basically explain , what has been covered in the past and it may   put doubts into your mind about your own insurance policy .   Would my insurance policy cover that type   of accident ?   Being able to relay these commercials in short , 30 - 60 second commercials might be an   effective manner to get your point across . 

 Application : This has not been tried at the overall company where I am employed , however we have   had the opportunity at times to change behavior by telling stories to make places safer .   If the right story   is told and can be presented in a compelling manner it will have some effect .   One example would be   using data to creatively tell a story about the hazards of 12 and 15 passenger vans . Using both internal   and external data to innovate and develop tools to educate organizations about the hazards of the vans   was design thinking .   If we had just used the data without the story telling and innovation it would not   have been effective .   Getting a group of individuals to brainstorm ideas we were able to develop tools to   change behavior . 

 Insight : Storytelling allows you and others to think of compelling ways to tell a story that will allow them   to think of concerns or questions they may have regarding their own insurance policies .   As I mentioned   before , this has been done to change behaviors to make things safer in my world , but has not really   been done to make the customer stick to you .   The stickiness factor will allow you to retain the customer   or attract a new customer to your business in the insurance environment . 

 Approach : As I mentioned at the beginning storytelling is important , however a combination of   storytelling and visualization is important to reaching a customer base .   Going forward , I think using a   combination of these tools will be most effective .   Going forward , using both tools is important and will   need to be used to varying degrees depending upon the audience and what you are trying to achieve . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Chris Humphries
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Assignment : Reflection                Chris Humphries 

 June 11 , 2016 

 Challenge :   The issue involves how you get your customers to understand the value of the services that   you offer to them in an intangible environment .   Working I the insurance industry we are basically   offering an intangible product that has generally been looked at from a pure pricing standpoint .   Having   the customer understand the value that you bring to the table is basically a foreign concept .   We are not   in a product world where Apple is able to sell upgrades the product and people want the next version .    Think about it , does someone really go out , read their insurance policy and want the latest and greatest   version ?   No , they want the less expensive price , until something goes wrong and then they may realize   that they needed additional or different coverage(s ) . 

 Selection : There are two tools that I think can be used from standpoint to assist with the challenge ,   visualization and storytelling .   I am going to use the storytelling model , as I believe it is the most   appropriate , however , good visualization in conjunction with storytelling is important and would need to   use at times . 

 In listening to the lectures , be able to tell a story that is compelling about an issue in the insurance   industry may provide insight to the customer as to why your policy or services are better .   One great   example about the story telling is the Farmer ’s commercials on television .    Farmers insurance have had   the ability to relay true data driven claims stories to the audience to allow you to understand some of   the issues with insurance policies .   They basically explain , what has been covered in the past and it may   put doubts into your mind about your own insurance policy .   Would my insurance policy cover that type   of accident ?   Being able to relay these commercials in short , 30 - 60 second commercials might be an   effective manner to get your point across . 

 Application : This has not been tried at the overall company where I am employed , however we have   had the opportunity at times to change behavior by telling stories to make places safer .   If the right story   is told and can be presented in a compelling manner it will have some effect .   One example would be   using data to creatively tell a story about the hazards of 12 and 15 passenger vans . Using both internal   and external data to innovate and develop tools to educate organizations about the hazards of the vans   was design thinking .   If we had just used the data without the story telling and innovation it would not   have been effective .   Getting a group of individuals to brainstorm ideas we were able to develop tools to   change behavior . 

 Insight : Storytelling allows you and others to think of compelling ways to tell a story that will allow them   to think of concerns or questions they may have regarding their own insurance policies .   As I mentioned   before , this has been done to change behaviors to make things safer in my world , but has not really   been done to make the customer stick to you .   The stickiness factor will allow you to retain the customer   or attract a new customer to your business in the insurance environment . 

 Approach : As I mentioned at the beginning storytelling is important , however a combination of   storytelling and visualization is important to reaching a customer base .   Going forward , I think using a   combination of these tools will be most effective .   Going forward , using both tools is important and will   need to be used to varying degrees depending upon the audience and what you are trying to achieve .
### Output: 