1 . Challenge : Describe your challenge , including all relevant information . 

 Working as an regional manager I had to manage multiple branches spread widely over the country   for this pan european scale - up trading company . This case is concerning all purchasing personnel   within the value chain of this company where the company ’s customers were buying their products   through an online auction model . As of the very rapid growth we had to deal with ( 100fte and 1mln   revenue growth annually in my region alone ) , the maturity phase of the company changed along the   way as well . Where we first found ourselves in a start - up phase to prove there was actually a   ( big)market for our idea where we solely focused on dealmaking we now had to focus on the quality   of the growth and product itself . This meant that the employees who were amongst one of the first of   the company , and teaching everybody else on the job with their hands on experience , had to get   new insights on how their purchases were being perceived in this new era and to what purpose so   they understand why they needed to change . The challenge was that the employees were all spread   over the branches and in addition had created their own sense of company culture and standards . 

 2 . Application : Describe how you applied the tool you selected to your challenge 

 In order to change the way   in how people perceived their work , storytelling was selected to make   the new strategy tangible and create a meaningful cause in which they could believe in will benefit   theirs ( for that person 's own spectrum of work that is ) and the company ’s mission . We had to   convince that the current standards were not sufficient for a sustainable growth , let alone the   progressive character in which we were finding ourselves in , and wanted to relate to the customer   perception and how it affected the value chain and let them ultimately relate to their own line of work .    Storytelling is a tool which provides the company 's strategy to be more accessible and tangible   ultimately   because it enables you to relate to in a way that personel can see where their work is part   of this greater purpose and cause so they can make an emotional attachment to it . In this case they   were getting more committed because of this .      For the kick off of this new strategy I was visiting the branches one after another to have team   meetings because this way , instead of mass communication , made it more easier to adapt to local   standards and culture . During these meetings I was telling that particular team about what other   departments had come up with and what they had dealt with ( e.g. lower than standard quality and   the effects of this to their work )   to meet new standards and serve the customer more sufficiently .   The starting point was how the customer was affected by the current standards and how changes to   created by the department prior in the value chain prior to the customer ,   positively affected this   perceived quality . The trick was to eventually make clear that it was made possible because of their   knowledge and insights of the products and the quality of the purchases . 

 3 . Insight : Describe the insight you gained from applying the tool you selected to your   challenge 

 During this period it became clear how the company evolved in terms of different cultures and   perspectives and to what extent . As I was talking to my employees and gathered feedback and   updates after the meetings on how it had affected their work , various generic assumptions arised .   This , for me , was an eye opener on how to build the company in terms of culture and communication   wise and accelerate the maturity level even further . Various areas of improvement arised and I had a   sense of arised ownership and support within the department . They wanted to support the cause   and be proud of it . It became clear that innovation was the way on how we have built the company   and   a necessity for further growth . The evolving mindset made it perfectly clear on how prepared   the mind was en has become during this period . This period resulted in major improvements on the   sense of ownership within the department and quality metrics improved by 60 %   as a result of that . 

 4 . Approach : Describe what you might do differently next time : 

 In this case I chose to make a more personal approach to each and every branch in my country . For   some it came as a slight surprise or were suspicious about an underlying untold motivation of some   sort . To make this approach even more successful in the future i will implement an communication   scheme with clear content on the new course and context so this new course would already be more   expected in advance . Also i would incorporate a more visual explanation of the value stream within   the company so it is more clear and more appealing for the departments at hand . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge : Describe your challenge , including all relevant information . 

 Working as an regional manager I had to manage multiple branches spread widely over the country   for this pan european scale - up trading company . This case is concerning all purchasing personnel   within the value chain of this company where the company ’s customers were buying their products   through an online auction model . As of the very rapid growth we had to deal with ( 100fte and 1mln   revenue growth annually in my region alone ) , the maturity phase of the company changed along the   way as well . Where we first found ourselves in a start - up phase to prove there was actually a   ( big)market for our idea where we solely focused on dealmaking we now had to focus on the quality   of the growth and product itself . This meant that the employees who were amongst one of the first of   the company , and teaching everybody else on the job with their hands on experience , had to get   new insights on how their purchases were being perceived in this new era and to what purpose so   they understand why they needed to change . The challenge was that the employees were all spread   over the branches and in addition had created their own sense of company culture and standards . 

 2 . Application : Describe how you applied the tool you selected to your challenge 

 In order to change the way   in how people perceived their work , storytelling was selected to make   the new strategy tangible and create a meaningful cause in which they could believe in will benefit   theirs ( for that person 's own spectrum of work that is ) and the company ’s mission . We had to   convince that the current standards were not sufficient for a sustainable growth , let alone the   progressive character in which we were finding ourselves in , and wanted to relate to the customer   perception and how it affected the value chain and let them ultimately relate to their own line of work .    Storytelling is a tool which provides the company 's strategy to be more accessible and tangible   ultimately   because it enables you to relate to in a way that personel can see where their work is part   of this greater purpose and cause so they can make an emotional attachment to it . In this case they   were getting more committed because of this .      For the kick off of this new strategy I was visiting the branches one after another to have team   meetings because this way , instead of mass communication , made it more easier to adapt to local   standards and culture . During these meetings I was telling that particular team about what other   departments had come up with and what they had dealt with ( e.g. lower than standard quality and   the effects of this to their work )   to meet new standards and serve the customer more sufficiently .   The starting point was how the customer was affected by the current standards and how changes to   created by the department prior in the value chain prior to the customer ,   positively affected this   perceived quality . The trick was to eventually make clear that it was made possible because of their   knowledge and insights of the products and the quality of the purchases . 

 3 . Insight : Describe the insight you gained from applying the tool you selected to your   challenge 

 During this period it became clear how the company evolved in terms of different cultures and   perspectives and to what extent . As I was talking to my employees and gathered feedback and   updates after the meetings on how it had affected their work , various generic assumptions arised .   This , for me , was an eye opener on how to build the company in terms of culture and communication   wise and accelerate the maturity level even further . Various areas of improvement arised and I had a   sense of arised ownership and support within the department . They wanted to support the cause   and be proud of it . It became clear that innovation was the way on how we have built the company   and   a necessity for further growth . The evolving mindset made it perfectly clear on how prepared   the mind was en has become during this period . This period resulted in major improvements on the   sense of ownership within the department and quality metrics improved by 60 %   as a result of that . 

 4 . Approach : Describe what you might do differently next time : 

 In this case I chose to make a more personal approach to each and every branch in my country . For   some it came as a slight surprise or were suspicious about an underlying untold motivation of some   sort . To make this approach even more successful in the future i will implement an communication   scheme with clear content on the new course and context so this new course would already be more   expected in advance . Also i would incorporate a more visual explanation of the value stream within   the company so it is more clear and more appealing for the departments at hand .
### Output: 