1 ) Select one of the four design thinking tools presented in the course ( listed 

 below ) that you are interested in applying to a challenge of your choice . 

 StoryTelling 

 2 ) Describe your challenge , including all relevant information . 

 I work with a sustainable e - commerce retailer . Despite environmental concern 

 and cheap labor costs , consumers still love fast fashion . Customers are not 

 likely to change their shopping habits out of concern for the environment or 

 ethical workforce . 

 3 ) Selection : In your own words , briefly describe the tool you selected ( e.g. , what 

 it is and why you selected it for your challenge -- including any appropriate 

 video lecture references ) . 

 I have chosen story telling as one of the four design thinking tools presented in 

 the course . Storytelling is a fundamental part of every great brand . Within an 

 organization , storytelling can act as a carrier for messages , assist in reinforcing 

 cultural values or transform into a powerful persuasive tool . 

 Application : Describe how you applied the tool you selected to your challenge 

 ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . 

 The first and foremost thing that I did was ​get to know my audience . Me and 

 my team did my research on who our targeted audience was , ​understood the 

 audience before we wrote our story and decided where to distribute it . Who are 

 they ? What are their biggest wants and fears ? More importantly : Why should 

 they care about us ? 

 Talk to existing customers to understand their pain points and why they buy 

 from us already or why have they not considered buying from us . 

 We did this through quantitative customer surveys . Online reviews also provide 

 insight into what our customers wanted , thought , and feel about our brand . 

 4 ) Insight : Describe the insight you gained from applying the tool you selected to 

 your challenge ( e.g. , how an insight affected your thinking about the 

 challenge and about design thinking more broadly ) . 

 Right now sustainable fashion just is n't happening at the scale it needs to . 

 According to our research , we found out that shopping priority , price 

 sensitivity , thoughts of greenwashing , and low influence that sustainable labels 

 have are the most important reasons why sustainable shopping is struggling on 

 the market . Buying sustainably is often presented as something lifestyle 

 influencers and celebrities do . 

 Oftentimes sustainable fashion brands price their products beyond the average 

 consumer ’s budget , which makes it harder especially for younger generations 

 ( like those in Gen Z ) to afford and adopt sustainable fashion practices . 

 Furthermore , based on our findings , the main quality the consumer looks for in 

 a garment is style and design . which is most valued , even when considering a 

 sustainable garment . 

 5 ) Approach : Describe what you might do differently next time -- applying the 

 same tool you selected or a different one -- and the reason(s ) why . 

 Our social conscious story will not only be on our site but also across videos and 

 other social platforms . We will share behind - the - scenes videos of the 

 photoshoots and video shoots , how the clothes are sourced and the 

 manufacturing process , entertaining stories and contents , etc . This way our 

 consumers will get to know would give them a great story to tell whenever they 

 wore the clothing line . 

 We will answer various questions such as , ` ` Why did we start our business ? 

 How will it solve a problem for customers or the world ? Why should they care ? 

 Then continue to tell the story in different ways . 

 Another way to use integrated storytelling to sell your products is to immerse 

 customers in new digital experiences . We shall also release online versions of 

 an e - magazine , featuring all our designs and articles on outfit and styling 

 ideas , how - to articles , etc . It is actually a clickable magazine that allows 

 consumers to shop right from the page . It helps them see our brand from a 

 fresh perspective . 

 Collaborate with celebrities and influencers to tell our brand ’s story and 

 initiative for us . The aim is to create content that appeals to the aspirational 

 lifestyle of its customers and an opportunity to get more eyeballs on our brand 

 that advocates for sustainable choices . If we have content that has real 

 meaning , people are more likely to click and go look at the actual product . If we 

 can try and get across our brand message and make people feel inspired or 

 motivated , then they might   go and buy our product . 

 We need to make sure to use a unique voice , tone , colours and style that not 

 only speaks to our customers but reveals your brand personality . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 ) Select one of the four design thinking tools presented in the course ( listed 

 below ) that you are interested in applying to a challenge of your choice . 

 StoryTelling 

 2 ) Describe your challenge , including all relevant information . 

 I work with a sustainable e - commerce retailer . Despite environmental concern 

 and cheap labor costs , consumers still love fast fashion . Customers are not 

 likely to change their shopping habits out of concern for the environment or 

 ethical workforce . 

 3 ) Selection : In your own words , briefly describe the tool you selected ( e.g. , what 

 it is and why you selected it for your challenge -- including any appropriate 

 video lecture references ) . 

 I have chosen story telling as one of the four design thinking tools presented in 

 the course . Storytelling is a fundamental part of every great brand . Within an 

 organization , storytelling can act as a carrier for messages , assist in reinforcing 

 cultural values or transform into a powerful persuasive tool . 

 Application : Describe how you applied the tool you selected to your challenge 

 ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . 

 The first and foremost thing that I did was ​get to know my audience . Me and 

 my team did my research on who our targeted audience was , ​understood the 

 audience before we wrote our story and decided where to distribute it . Who are 

 they ? What are their biggest wants and fears ? More importantly : Why should 

 they care about us ? 

 Talk to existing customers to understand their pain points and why they buy 

 from us already or why have they not considered buying from us . 

 We did this through quantitative customer surveys . Online reviews also provide 

 insight into what our customers wanted , thought , and feel about our brand . 

 4 ) Insight : Describe the insight you gained from applying the tool you selected to 

 your challenge ( e.g. , how an insight affected your thinking about the 

 challenge and about design thinking more broadly ) . 

 Right now sustainable fashion just is n't happening at the scale it needs to . 

 According to our research , we found out that shopping priority , price 

 sensitivity , thoughts of greenwashing , and low influence that sustainable labels 

 have are the most important reasons why sustainable shopping is struggling on 

 the market . Buying sustainably is often presented as something lifestyle 

 influencers and celebrities do . 

 Oftentimes sustainable fashion brands price their products beyond the average 

 consumer ’s budget , which makes it harder especially for younger generations 

 ( like those in Gen Z ) to afford and adopt sustainable fashion practices . 

 Furthermore , based on our findings , the main quality the consumer looks for in 

 a garment is style and design . which is most valued , even when considering a 

 sustainable garment . 

 5 ) Approach : Describe what you might do differently next time -- applying the 

 same tool you selected or a different one -- and the reason(s ) why . 

 Our social conscious story will not only be on our site but also across videos and 

 other social platforms . We will share behind - the - scenes videos of the 

 photoshoots and video shoots , how the clothes are sourced and the 

 manufacturing process , entertaining stories and contents , etc . This way our 

 consumers will get to know would give them a great story to tell whenever they 

 wore the clothing line . 

 We will answer various questions such as , ` ` Why did we start our business ? 

 How will it solve a problem for customers or the world ? Why should they care ? 

 Then continue to tell the story in different ways . 

 Another way to use integrated storytelling to sell your products is to immerse 

 customers in new digital experiences . We shall also release online versions of 

 an e - magazine , featuring all our designs and articles on outfit and styling 

 ideas , how - to articles , etc . It is actually a clickable magazine that allows 

 consumers to shop right from the page . It helps them see our brand from a 

 fresh perspective . 

 Collaborate with celebrities and influencers to tell our brand ’s story and 

 initiative for us . The aim is to create content that appeals to the aspirational 

 lifestyle of its customers and an opportunity to get more eyeballs on our brand 

 that advocates for sustainable choices . If we have content that has real 

 meaning , people are more likely to click and go look at the actual product . If we 

 can try and get across our brand message and make people feel inspired or 

 motivated , then they might   go and buy our product . 

 We need to make sure to use a unique voice , tone , colours and style that not 

 only speaks to our customers but reveals your brand personality .
### Output: 