LEARNING LAUNCH     Challenge     I work at a cloud applications firm in commercial ( B2B ) sales . Our value proposition is centered 

 on helping organizations better connect with their customers . As the business environment 

 continues to rapidly evolve and more technology applications are released , it has become 

 increasingly difficult to engage net new accounts , or companies untouched by our 

 marketing / advertising programs . Businesses ( potential new customers ) are more stretched and 

 time - poor than ever and , as a result , filter as much external communication as possible . This 

 new paradigm of deliberately avoiding distractions from digital marketing / advertising now shifts 

 power to the business buyer and they are instigators of opportunities with potential vendors . 

 One of the main key performance indicators that measures sales performance is pipeline 

 generation ( or potential revenue from new customers ) which is subsequently more difficult to 

 sustain in this new environment . Sales professionals must now be a lot more thoughtful of the 

 ways they communicate with potential new customers in order to consistently generate sales 

 pipeline .      Selection     I decided to incorporate text messaging ( SMS ) into my existing communication channels ( phone 

 calls and email ) as a way to break through to potential customers . Key benefits are that 98 % of 

 texts are read , as opposed to an open rate of 20 % for emails , and 90 % of text messages are 

 read within 3 minutes upon receipt . Subsequently , I was able to communicate a lot faster with 

 potential customers and ensure that the majority of my messages are acknowledged .     Application     The following 4 variables determined the effectiveness / ineffectiveness of my text messaging 

 strategy :     ● Length 

 ● Time of Day 

 ● Brevity / Elaboration 

 ● Context / Purpose 

 I always checked the length of my text message so that it could be read without any 

 screen - scrolling . Appreciating that potential customers are likely texting their 

 family / friends / colleagues during the day , I sent my texts in the morning or late afternoon . If I had 

 difficulties getting in contact via email or phone about an important matter ( project or priorities ) , I 

 elaborated with relevant detail in the text message , immediately prompting the potential 

 customer and building their trust . Conversely , if it was related to a simple matter ( meeting 

 request ) , I kept this brief and asked the question . My focus was minimizing the length of a 

 response or time taken from the potential customer to create the most effective engagement . I 

 never asked a broad or generic question over text and , instead , kept each message very 

 specific towards a common goal or outcome .     Insight     Text messaging proved to be extremely effective and yielded strong improvements in 

 communication that greatly contributed to my overall sales performance . Some examples of this 

 included obtaining timely agreement on an important next step and re - engaging unresponsive 

 potential customers . I learned that people are much more inclined and open to communicating 

 via SMS provided there is relevant context and an already established relationship . I attribute 

 this to creating a significant pattern - interrupt that was completely opposite to generic or 

 excessive advertising / marketing messages people usually receive . I had some reservations 

 initially about encroaching on people 's personal lives and attempting a non - traditional form of 

 buyer communication , however , design - thinking has demonstrated that the problem justified a 

 new approach . The notion of being comfortable with uncertainty and discomfort has been a key 

 takeaway from applying design - thinking to my problem .     Approach     For my next communication experiment , I would attempt sending direct messages to potential 

 customers via Instagram . It is evident that people are spending more time on this social media 

 platform ( almost an hour per day ) and could also be an effective method for fast and reliable 

 communication . Design - thinking would be applied in the same format to determine if the 

 variables ( see under application heading ) change or shift in dominance regarding their 

 effectiveness . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: LEARNING LAUNCH     Challenge     I work at a cloud applications firm in commercial ( B2B ) sales . Our value proposition is centered 

 on helping organizations better connect with their customers . As the business environment 

 continues to rapidly evolve and more technology applications are released , it has become 

 increasingly difficult to engage net new accounts , or companies untouched by our 

 marketing / advertising programs . Businesses ( potential new customers ) are more stretched and 

 time - poor than ever and , as a result , filter as much external communication as possible . This 

 new paradigm of deliberately avoiding distractions from digital marketing / advertising now shifts 

 power to the business buyer and they are instigators of opportunities with potential vendors . 

 One of the main key performance indicators that measures sales performance is pipeline 

 generation ( or potential revenue from new customers ) which is subsequently more difficult to 

 sustain in this new environment . Sales professionals must now be a lot more thoughtful of the 

 ways they communicate with potential new customers in order to consistently generate sales 

 pipeline .      Selection     I decided to incorporate text messaging ( SMS ) into my existing communication channels ( phone 

 calls and email ) as a way to break through to potential customers . Key benefits are that 98 % of 

 texts are read , as opposed to an open rate of 20 % for emails , and 90 % of text messages are 

 read within 3 minutes upon receipt . Subsequently , I was able to communicate a lot faster with 

 potential customers and ensure that the majority of my messages are acknowledged .     Application     The following 4 variables determined the effectiveness / ineffectiveness of my text messaging 

 strategy :     ● Length 

 ● Time of Day 

 ● Brevity / Elaboration 

 ● Context / Purpose 

 I always checked the length of my text message so that it could be read without any 

 screen - scrolling . Appreciating that potential customers are likely texting their 

 family / friends / colleagues during the day , I sent my texts in the morning or late afternoon . If I had 

 difficulties getting in contact via email or phone about an important matter ( project or priorities ) , I 

 elaborated with relevant detail in the text message , immediately prompting the potential 

 customer and building their trust . Conversely , if it was related to a simple matter ( meeting 

 request ) , I kept this brief and asked the question . My focus was minimizing the length of a 

 response or time taken from the potential customer to create the most effective engagement . I 

 never asked a broad or generic question over text and , instead , kept each message very 

 specific towards a common goal or outcome .     Insight     Text messaging proved to be extremely effective and yielded strong improvements in 

 communication that greatly contributed to my overall sales performance . Some examples of this 

 included obtaining timely agreement on an important next step and re - engaging unresponsive 

 potential customers . I learned that people are much more inclined and open to communicating 

 via SMS provided there is relevant context and an already established relationship . I attribute 

 this to creating a significant pattern - interrupt that was completely opposite to generic or 

 excessive advertising / marketing messages people usually receive . I had some reservations 

 initially about encroaching on people 's personal lives and attempting a non - traditional form of 

 buyer communication , however , design - thinking has demonstrated that the problem justified a 

 new approach . The notion of being comfortable with uncertainty and discomfort has been a key 

 takeaway from applying design - thinking to my problem .     Approach     For my next communication experiment , I would attempt sending direct messages to potential 

 customers via Instagram . It is evident that people are spending more time on this social media 

 platform ( almost an hour per day ) and could also be an effective method for fast and reliable 

 communication . Design - thinking would be applied in the same format to determine if the 

 variables ( see under application heading ) change or shift in dominance regarding their 

 effectiveness .
### Output: 