Visual Thinking 

 ( Doctor Digital connect Solution ) 

 The Challenge 

 I work with an American multinational pharmaceutical corporation called Visvesvaraya 

 Technological University with the digital   solutions team , where I work with various diverse cross functional stakeholders to design digital   solutions for pharma marketing & patient care . Due to the COVID most of the physical activities of   our Medical reps to connect with the doctor & market our brand , went off and for the same we need   to find a solution on how a Medical rep can digitally connect with the doctor . 

 Selection 

 To design this new solution for our Field Representatives , we were to define the scope and minimum   viable features of the product and the data collection requirements by various departments such as   Marketing , sales , SFE & HR . I have used straw man visualisation technique of using a set of queries   for discussion to allow all stakeholders to learn from each other in the process of defining the scope ,   minimum viable features and relationships between to consider when identifying pain points and   opportunities to define this solution . I used the tool of Visualization to achieve a shared   understanding of a problem space among a diverse group of stakeholders before attempting to   identify and define possible solutions to the problem . 

 Application 

 We initiated the process by creating a straw man graphic of the problem domain . Firstly . We studied   and mapped the existing physical visiting & live detailing solution available to understand the   process . We took the existing journey map of the PSR , activity data from google big query and   mapped how their activity frequency effects their appraisal . Along with that all the existing   marketing materials and audit reports were consulted . I also conduct personal interviews with ten   different PSRs heads who are the regional managers & the salesforce enablement heads who   collates the data for the PSR . I also studies the previous virtual detailing challenges they have faced   from the POCs conducted in past . 

 I used Adobe XD & Sketch to visualise the existing user journey of the PSR on a physical visit to the   doctor and on the other side I showed the Digital journey of the PSR ’s interaction with the doctor .   The design highlighted the value addition interactions and how to WOW the doctor with the digital   connect and content . All the Partners and Value Chain Providers such as the Marketing & the   content creation team and also added constraints to the operational issues which the users might   face because of not being tech savvy . Once the straw man diagram was ready , I divided the   stakeholders into groups of 4 participants each representing a different area i.e. Marketing , Sales ,   SFE , Digital and PMT . Each group receives a digital copy of the straw man graphic on which they can   directly comment or take notes . I gave them four questions to answer , such as : 

 1 ) How as a doctor will be your overall experience ?   2 ) What key elements are missing from this digital journey ?    3 ) What would you change about the process that can simplify & fasten the process of digital 

 interaction from a PSR ’s view point ? 

 4 ) What additional analytics and key insights would your require to be captured from the 

 system . 

 After briefing the questions , each group was given approximately 30 minutes to discuss the   questions and mark up the suggestions in their respective XD files . After 30 mins were over , then I   collated out a report in excel on their answers to those four questions while pointing to the   highlights & comments added by the group . I also clubbed the commonalities in the insights which   each group suggested , and also the additional insights that I got from the group discussion . After the   session , I created a new revised design in Adobe XD that enraptured each group ’s highlight points ,   feedback and proposed changes to which all they agreed to as a group . 

 Insight & Approach 

 My learning from this visualisation exercise with several groups is that , it helps all stakeholder   groups to be focused & clear on the point of discussion and the product environment in which the   product will be launched . It helped them to suggest better , considering all different aspects that can   effect on the product in real life . For example – The SFE team would require all insights to be capture   while delivering the minimum number of clicks for better doctor experience , while the PSR who is   the user would require more simplicity in the usage of the product . We also did a learning launch of   the product after the requirements were gathered with 200 doctors and captured their feedback . All   the insights of the data collected through that activity was shared with the groups . RCA was also   done on the data on which the figures were too small . In the end when every feedback was capture   from the diverse group , RCAs done & visualised with the effects it can have on the other group   requirements , we were successfully able to get on to a conclusion with end product features &   deliverables . We published the revised final product design with all the stake holders & it was   immediately approved by all with 100 % vote , to which we started the development . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visual Thinking 

 ( Doctor Digital connect Solution ) 

 The Challenge 

 I work with an American multinational pharmaceutical corporation called Visvesvaraya 

 Technological University with the digital   solutions team , where I work with various diverse cross functional stakeholders to design digital   solutions for pharma marketing & patient care . Due to the COVID most of the physical activities of   our Medical reps to connect with the doctor & market our brand , went off and for the same we need   to find a solution on how a Medical rep can digitally connect with the doctor . 

 Selection 

 To design this new solution for our Field Representatives , we were to define the scope and minimum   viable features of the product and the data collection requirements by various departments such as   Marketing , sales , SFE & HR . I have used straw man visualisation technique of using a set of queries   for discussion to allow all stakeholders to learn from each other in the process of defining the scope ,   minimum viable features and relationships between to consider when identifying pain points and   opportunities to define this solution . I used the tool of Visualization to achieve a shared   understanding of a problem space among a diverse group of stakeholders before attempting to   identify and define possible solutions to the problem . 

 Application 

 We initiated the process by creating a straw man graphic of the problem domain . Firstly . We studied   and mapped the existing physical visiting & live detailing solution available to understand the   process . We took the existing journey map of the PSR , activity data from google big query and   mapped how their activity frequency effects their appraisal . Along with that all the existing   marketing materials and audit reports were consulted . I also conduct personal interviews with ten   different PSRs heads who are the regional managers & the salesforce enablement heads who   collates the data for the PSR . I also studies the previous virtual detailing challenges they have faced   from the POCs conducted in past . 

 I used Adobe XD & Sketch to visualise the existing user journey of the PSR on a physical visit to the   doctor and on the other side I showed the Digital journey of the PSR ’s interaction with the doctor .   The design highlighted the value addition interactions and how to WOW the doctor with the digital   connect and content . All the Partners and Value Chain Providers such as the Marketing & the   content creation team and also added constraints to the operational issues which the users might   face because of not being tech savvy . Once the straw man diagram was ready , I divided the   stakeholders into groups of 4 participants each representing a different area i.e. Marketing , Sales ,   SFE , Digital and PMT . Each group receives a digital copy of the straw man graphic on which they can   directly comment or take notes . I gave them four questions to answer , such as : 

 1 ) How as a doctor will be your overall experience ?   2 ) What key elements are missing from this digital journey ?    3 ) What would you change about the process that can simplify & fasten the process of digital 

 interaction from a PSR ’s view point ? 

 4 ) What additional analytics and key insights would your require to be captured from the 

 system . 

 After briefing the questions , each group was given approximately 30 minutes to discuss the   questions and mark up the suggestions in their respective XD files . After 30 mins were over , then I   collated out a report in excel on their answers to those four questions while pointing to the   highlights & comments added by the group . I also clubbed the commonalities in the insights which   each group suggested , and also the additional insights that I got from the group discussion . After the   session , I created a new revised design in Adobe XD that enraptured each group ’s highlight points ,   feedback and proposed changes to which all they agreed to as a group . 

 Insight & Approach 

 My learning from this visualisation exercise with several groups is that , it helps all stakeholder   groups to be focused & clear on the point of discussion and the product environment in which the   product will be launched . It helped them to suggest better , considering all different aspects that can   effect on the product in real life . For example – The SFE team would require all insights to be capture   while delivering the minimum number of clicks for better doctor experience , while the PSR who is   the user would require more simplicity in the usage of the product . We also did a learning launch of   the product after the requirements were gathered with 200 doctors and captured their feedback . All   the insights of the data collected through that activity was shared with the groups . RCA was also   done on the data on which the figures were too small . In the end when every feedback was capture   from the diverse group , RCAs done & visualised with the effects it can have on the other group   requirements , we were successfully able to get on to a conclusion with end product features &   deliverables . We published the revised final product design with all the stake holders & it was   immediately approved by all with 100 % vote , to which we started the development .
### Output: 