Learning Launch : a way to the natural solution . 1 

 Learning Launch : a way to the   natural solution . 

 Challenge 

 Despite my engineering background , through the past years I have been   managing our family 's business , a large size camping and village resort in   Tuscany . As a small company , owning flexible organisation and adaptable   resources for internally producing products and objects , our goal has always   been to reconnect people ( our customers , stakeholders ) with the natural   environment we oughted to provide them during their stay with us . Therefore   innovation travelled through the question " how might we provide a more   natural touristic village experience , yet retaining a perception of comfort ? " . 

 Selection 

 The prototype gained its initial shape based on feedbacks provided by our   customer base ( via questionnaires ): a small wooden structure with cotton tent ,   a small retreat for couples in the woods . 

 Natural materials and a smart yet simple design of the interiors . 

 The question had been articulated to a certain degree of refinement but we   soon realised we were missing insights and , therefore , parts of the problem to   address . We realised we had very small experience on the " Glamping " ( stands 

 for glamour , nature oriented ) business and decided to proceed based on 

 insights , not guesses that could build up presumptuous hypothesis . Having a   dynamic organisation , where different hierarchical roles merged regularly 

 together to discuss about everyones ideas , we soon realised that the only way   to gain profound understanding of the challenge was to let the stakeholders 

 speak for themselves . The option was here to set up a learning launch , 

 allowing people to live the prototype , created in a single unit . A process that   would have helped us gain more insights and prove our idea quickly and 

 cheaply . 

 Learning Launch : a way to the natural solution . 2 

 Application 

 Taking advantage of the aforementioned production flexibility we could 

 deploy , an " in season " ( that substantially means , for a cyclic business like   camping , when selling is over ) learning launch was made to test the prototype 

 as early as possible : a tiny Safari Tent for 2 people was deployed in the   village , made in just a couple of weeks . Customers were asked If they would 

 have liked to stay in the structure for a reduced price , at the same time 

 accepting to   tell us more about their experience with the object . Personal   interaction with these customers allowed us to completely re - design our 

 concept : we sat with them , had coffee with them , chatted as they personally   showed us their needs for space , what they would have desired to find at they 

 arrival , where were problems with illumination missing or useless elements of   equipment . In short , we got in our customers boots and , relevantly , they were 

 happy with us doing so . We had the chance to develop an understanding of   the experience which led to the creation of a new prototype . 

 Insights 

 It was thanks to the application of the Learn Launching tool that we 've been 

 able to identify the major discrepancies between what we though would work 

 ( based on previously derived insights ) and what actually worked ( what 

 wowed , precisely ) . 

 As a matter of fact , certain aspects of the original project have been   preserved yet many others have been completely re - designed to meet our 

 customers needs . The tested assumptions showed us that the most valuable 

 characteristic of such an object was n't the expensive furniture , nor the 

 completely equipped kitchen but rather a requirement of privacy . Stakeholders 

 found privacy to be their most valuable need , even if not , sometimes , explicitly   addresses . 

 Approach 

 Our team was n't , in this case , prepared to handle the full generation of new 

 products entirely based on design thinking principles . The learning launch 

 Learning Launch : a way to the natural solution . 3 

 technique helped us gaining insight and directions for future development for 

 the product . 

 The subsequents year learning launch of the product was indeed completely   different : a few more units were integrated in the campings landscape , 

 naturally merging with the surrounding nature . The feedbacks were , in this 

 case , by far more enthusiastic and happy Confirming data should be the aim 

 of the learning launch tool ) . 

 These insights have proven to be of great importance to our organisation :   since then they have been incorporated and exploited . Remarkably , they have 

 been used as core elements and tested ( with a very same second learning 

 launch experience ) for the development of other projects , including a Safari 

 Tent for larger families , a concept which revolved primarily on the idea of 

 comfort through privacy . The very interaction with stakeholders experience   had been re - drawn from the first learning launch , allowing us to gain insights 

 not just on a distinct process , an isolated feature , but on a tool to build inside 

 a broader strategic thinking . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch : a way to the natural solution . 1 

 Learning Launch : a way to the   natural solution . 

 Challenge 

 Despite my engineering background , through the past years I have been   managing our family 's business , a large size camping and village resort in   Tuscany . As a small company , owning flexible organisation and adaptable   resources for internally producing products and objects , our goal has always   been to reconnect people ( our customers , stakeholders ) with the natural   environment we oughted to provide them during their stay with us . Therefore   innovation travelled through the question " how might we provide a more   natural touristic village experience , yet retaining a perception of comfort ? " . 

 Selection 

 The prototype gained its initial shape based on feedbacks provided by our   customer base ( via questionnaires ): a small wooden structure with cotton tent ,   a small retreat for couples in the woods . 

 Natural materials and a smart yet simple design of the interiors . 

 The question had been articulated to a certain degree of refinement but we   soon realised we were missing insights and , therefore , parts of the problem to   address . We realised we had very small experience on the " Glamping " ( stands 

 for glamour , nature oriented ) business and decided to proceed based on 

 insights , not guesses that could build up presumptuous hypothesis . Having a   dynamic organisation , where different hierarchical roles merged regularly 

 together to discuss about everyones ideas , we soon realised that the only way   to gain profound understanding of the challenge was to let the stakeholders 

 speak for themselves . The option was here to set up a learning launch , 

 allowing people to live the prototype , created in a single unit . A process that   would have helped us gain more insights and prove our idea quickly and 

 cheaply . 

 Learning Launch : a way to the natural solution . 2 

 Application 

 Taking advantage of the aforementioned production flexibility we could 

 deploy , an " in season " ( that substantially means , for a cyclic business like   camping , when selling is over ) learning launch was made to test the prototype 

 as early as possible : a tiny Safari Tent for 2 people was deployed in the   village , made in just a couple of weeks . Customers were asked If they would 

 have liked to stay in the structure for a reduced price , at the same time 

 accepting to   tell us more about their experience with the object . Personal   interaction with these customers allowed us to completely re - design our 

 concept : we sat with them , had coffee with them , chatted as they personally   showed us their needs for space , what they would have desired to find at they 

 arrival , where were problems with illumination missing or useless elements of   equipment . In short , we got in our customers boots and , relevantly , they were 

 happy with us doing so . We had the chance to develop an understanding of   the experience which led to the creation of a new prototype . 

 Insights 

 It was thanks to the application of the Learn Launching tool that we 've been 

 able to identify the major discrepancies between what we though would work 

 ( based on previously derived insights ) and what actually worked ( what 

 wowed , precisely ) . 

 As a matter of fact , certain aspects of the original project have been   preserved yet many others have been completely re - designed to meet our 

 customers needs . The tested assumptions showed us that the most valuable 

 characteristic of such an object was n't the expensive furniture , nor the 

 completely equipped kitchen but rather a requirement of privacy . Stakeholders 

 found privacy to be their most valuable need , even if not , sometimes , explicitly   addresses . 

 Approach 

 Our team was n't , in this case , prepared to handle the full generation of new 

 products entirely based on design thinking principles . The learning launch 

 Learning Launch : a way to the natural solution . 3 

 technique helped us gaining insight and directions for future development for 

 the product . 

 The subsequents year learning launch of the product was indeed completely   different : a few more units were integrated in the campings landscape , 

 naturally merging with the surrounding nature . The feedbacks were , in this 

 case , by far more enthusiastic and happy Confirming data should be the aim 

 of the learning launch tool ) . 

 These insights have proven to be of great importance to our organisation :   since then they have been incorporated and exploited . Remarkably , they have 

 been used as core elements and tested ( with a very same second learning 

 launch experience ) for the development of other projects , including a Safari 

 Tent for larger families , a concept which revolved primarily on the idea of 

 comfort through privacy . The very interaction with stakeholders experience   had been re - drawn from the first learning launch , allowing us to gain insights 

 not just on a distinct process , an isolated feature , but on a tool to build inside 

 a broader strategic thinking .
### Output: 