MINDMAPPING TO IMPROVE EMPLOYEE EXPERIENCE 

 CHALLENGE 

 As part of my studies in Corporate Communications we regularly receive group assignments ,   simulating real - life agency - client relationships and projects . The groups of 5 - 7 students per group   are randomly assigned each semester , pointing us to assume new team structures quickly . Within   this dynamic set of influences on team structures , our school requires us to use a quite rigid   structure when developing campaign concepts , providing regular coaching sessions to check on   our progress and making sure we use certain tools at the correct point of time throughout our   semester : the main challenge is to be creative and innovative within a rather rigid set of rules . 

 In this particular project we received the brief to create a new employer branding concept for a   large infrastructure client . The client ’s employee base provides a diverse cross section through my   country ’s society , covering all classes , educational levels , ages and genders ( albeit having a   percentage of female employees of less than 12 % ) , located both in urban and rural areas . The   client asked us to create a selection of activities that will reach all , or at least most of the employees   and will provide a solution for both the thinning knowledge base in lieu of the approaching   generational gap with about 1/3 of the current staff set to be retired in the next 10 years and make   the company more attractive for female employees without alienating the mostly male staff . 

 SELECTION 

 After having successfully convinced our coaches and our client of a strategy aiming to change the   mindset within the company , focusing on the three areas physical environment , tools and culture   we set out to come up with a selection of actual measures our client could pursue . Unfortunately ,   at this point we had no access to actual staff members of the client and had to rely on our initial   research data . To organize a vast selection of initial ideas of measures , we chose to use Mind   Mapping . The method would also allow us to organize a potentially chaotic discussion among   headstrong and varying personalities within our small team . 

 APPLICATION 

 In order to come up with potential employee branding activities in a short timeframe we chose to   use a combination of two idea finding tools to counteract our lack of actual stakeholders to help   ensure the quality and validity of our suggested activities . After a rapid idea logging session in   which the four of us each started writing a list referring to a given topic for 90 seconds and then   handing over the list to the person next to us to repeat the process , we chose to use Mind Mapping   to narrow down our ideas to the most applicable set of approaches . 

 Each of our team members chose those ideas from the created lists that seemed most attractive   to them , wrote each of them on a post - it note , and then we set out to discuss them . Activities that   promised to work well together to improve employee experience were grouped and then examined   for their use in specific aspects of employee experience , such as the aforementioned physical   environment , tools or culture . We also created clusters for activities targeting gender diversity and   generational diversity to account for our sub - goals within the project . Within our discussion many   of our initial ideas were tabled or the approach to the idea was changed significantly ( e.g. our initial   idea of a lunch roulette assigning new lunch partners was scrapped for a lunch package lottery in   which teams could enter a lottery to win a lunch package for their entire team , accounting for teams   that are constantly moving and would not have the chance to partake in a classic lunch roulette 

 scheme otherwise ) . In the end , I believe we came up with a viable set of activities our client will be   able to choose from within their budget . 

 INSIGHT & APPROACH 

 While the way we used the Mind Mapping method might not be exactly the way it was implied   within the course , it helped us tremendously organize and narrow down a large selection of   previously rather unorganized ideas in the field of employee benefits and other employee branding   tools . Considering that due to the rigid system our school has us working in during the projects ,   we had no access to actual stakeholders of our client ’s to examine our suggestions for practicability   we found a working approach to find viable solutions simply relying on the initial brief and our initial   research . Luckily we were able to get the entire team together ( another challenge for students both   working and studying fulltime ) to profit from each team members insights and experience . The   Mind Mapping approach definitely helped us and I will aim to use it again in campaign design   projects in the future , however , in an ideal world , I ’d hope to invite other stakeholders of the project   to join the process to ensure the applicability of the created ideas . 

 Upon further consideration I believe that especially within communication projects the Mind   Mapping method is also applicable in earlier stages of the process , such as the definition of a   projects goals and objectives and will put this method to test in this context in future projects . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: MINDMAPPING TO IMPROVE EMPLOYEE EXPERIENCE 

 CHALLENGE 

 As part of my studies in Corporate Communications we regularly receive group assignments ,   simulating real - life agency - client relationships and projects . The groups of 5 - 7 students per group   are randomly assigned each semester , pointing us to assume new team structures quickly . Within   this dynamic set of influences on team structures , our school requires us to use a quite rigid   structure when developing campaign concepts , providing regular coaching sessions to check on   our progress and making sure we use certain tools at the correct point of time throughout our   semester : the main challenge is to be creative and innovative within a rather rigid set of rules . 

 In this particular project we received the brief to create a new employer branding concept for a   large infrastructure client . The client ’s employee base provides a diverse cross section through my   country ’s society , covering all classes , educational levels , ages and genders ( albeit having a   percentage of female employees of less than 12 % ) , located both in urban and rural areas . The   client asked us to create a selection of activities that will reach all , or at least most of the employees   and will provide a solution for both the thinning knowledge base in lieu of the approaching   generational gap with about 1/3 of the current staff set to be retired in the next 10 years and make   the company more attractive for female employees without alienating the mostly male staff . 

 SELECTION 

 After having successfully convinced our coaches and our client of a strategy aiming to change the   mindset within the company , focusing on the three areas physical environment , tools and culture   we set out to come up with a selection of actual measures our client could pursue . Unfortunately ,   at this point we had no access to actual staff members of the client and had to rely on our initial   research data . To organize a vast selection of initial ideas of measures , we chose to use Mind   Mapping . The method would also allow us to organize a potentially chaotic discussion among   headstrong and varying personalities within our small team . 

 APPLICATION 

 In order to come up with potential employee branding activities in a short timeframe we chose to   use a combination of two idea finding tools to counteract our lack of actual stakeholders to help   ensure the quality and validity of our suggested activities . After a rapid idea logging session in   which the four of us each started writing a list referring to a given topic for 90 seconds and then   handing over the list to the person next to us to repeat the process , we chose to use Mind Mapping   to narrow down our ideas to the most applicable set of approaches . 

 Each of our team members chose those ideas from the created lists that seemed most attractive   to them , wrote each of them on a post - it note , and then we set out to discuss them . Activities that   promised to work well together to improve employee experience were grouped and then examined   for their use in specific aspects of employee experience , such as the aforementioned physical   environment , tools or culture . We also created clusters for activities targeting gender diversity and   generational diversity to account for our sub - goals within the project . Within our discussion many   of our initial ideas were tabled or the approach to the idea was changed significantly ( e.g. our initial   idea of a lunch roulette assigning new lunch partners was scrapped for a lunch package lottery in   which teams could enter a lottery to win a lunch package for their entire team , accounting for teams   that are constantly moving and would not have the chance to partake in a classic lunch roulette 

 scheme otherwise ) . In the end , I believe we came up with a viable set of activities our client will be   able to choose from within their budget . 

 INSIGHT & APPROACH 

 While the way we used the Mind Mapping method might not be exactly the way it was implied   within the course , it helped us tremendously organize and narrow down a large selection of   previously rather unorganized ideas in the field of employee benefits and other employee branding   tools . Considering that due to the rigid system our school has us working in during the projects ,   we had no access to actual stakeholders of our client ’s to examine our suggestions for practicability   we found a working approach to find viable solutions simply relying on the initial brief and our initial   research . Luckily we were able to get the entire team together ( another challenge for students both   working and studying fulltime ) to profit from each team members insights and experience . The   Mind Mapping approach definitely helped us and I will aim to use it again in campaign design   projects in the future , however , in an ideal world , I ’d hope to invite other stakeholders of the project   to join the process to ensure the applicability of the created ideas . 

 Upon further consideration I believe that especially within communication projects the Mind   Mapping method is also applicable in earlier stages of the process , such as the definition of a   projects goals and objectives and will put this method to test in this context in future projects .
### Output: 