Design thinking tool – Learning Launch 

 Challenge 

 I am part of a small startup company that aims to identify and bring convenient services to   our customers . These services include supplying and delivering industrial cleaning chemicals   and equipment as well as providing cleaning services . The cleaning services include   professional carpet and upholstery cleaning services . Recently the company has been looking   to expand to include more services that can be directed towards households rather than the   corporate space only . The company came up with several ideas and one of the ideas that   stood out was to provide customers with laundry services . However , the company faced many   challenges with describing the financial feasibility of the idea as well as the overall value it   would bring to the customer . 

 Selection 

 In week 4 of Design thinking , Hakan Wendt mentions that the learning launch process begins   with a hypothesis or an idea . Given that the process of idea generation has already taken   place and there is an idea that the company can work with , I have selected the learning launch   tool . The learning launch tool is a quick and cost - effective way to set up and test an idea or   assumption that one has made regarding the customer . This tool allows us to make real - life   tests to validate or invalidate the idea or assumption . 

 Application 

 To begin with , we put together a team that would be part of the process . This team was   comprised of all members of the company given that the company is a small startup . The first   task of the team was to state what would have to be true , as Ed Hess puts it , for the laundry   service idea to be deemed a good idea .   The statements or assumptions made in the first task   would have to be validated in some way , so for the next task , the team set out to find data to   support these assumptions .   This was done by surveying residents of three different housing   complexes located across Johannesburg . The main question in the survey was to discover to   what extent did customers need laundry services . 

 After evaluating the results from the survey , the team was ready to create a prototype of the   idea that could be quickly implemented . This included installed just one heavy duty washing   machine and dryer in the three housing complexes to see how the customers take to the real- life implementation of the idea at a small scale . 

 Insight & Approach 

 The insights that we gathered from using the learning launch tool are that some of the   assumptions we made about people needing a laundry service were true and some of them   had no truth to them , they were mere speculations . For instance , we had assumed that 

 location was not a main concern for customers but , we found out that the location of the   laundry service was a concern for customers . We also gained insights into other factors that   we did not originally have any assumptions about . This indicated to us that perhaps we   needed to incorporate other design thinking tools to help us find out what customers want . 

 In the future , we plan on using the learning launch design tool along with other design   thinking tools to help us better understand the customer . A tool such as visualization could   help us better understand the customer and come up with even more innovative ideas . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design thinking tool – Learning Launch 

 Challenge 

 I am part of a small startup company that aims to identify and bring convenient services to   our customers . These services include supplying and delivering industrial cleaning chemicals   and equipment as well as providing cleaning services . The cleaning services include   professional carpet and upholstery cleaning services . Recently the company has been looking   to expand to include more services that can be directed towards households rather than the   corporate space only . The company came up with several ideas and one of the ideas that   stood out was to provide customers with laundry services . However , the company faced many   challenges with describing the financial feasibility of the idea as well as the overall value it   would bring to the customer . 

 Selection 

 In week 4 of Design thinking , Hakan Wendt mentions that the learning launch process begins   with a hypothesis or an idea . Given that the process of idea generation has already taken   place and there is an idea that the company can work with , I have selected the learning launch   tool . The learning launch tool is a quick and cost - effective way to set up and test an idea or   assumption that one has made regarding the customer . This tool allows us to make real - life   tests to validate or invalidate the idea or assumption . 

 Application 

 To begin with , we put together a team that would be part of the process . This team was   comprised of all members of the company given that the company is a small startup . The first   task of the team was to state what would have to be true , as Ed Hess puts it , for the laundry   service idea to be deemed a good idea .   The statements or assumptions made in the first task   would have to be validated in some way , so for the next task , the team set out to find data to   support these assumptions .   This was done by surveying residents of three different housing   complexes located across Johannesburg . The main question in the survey was to discover to   what extent did customers need laundry services . 

 After evaluating the results from the survey , the team was ready to create a prototype of the   idea that could be quickly implemented . This included installed just one heavy duty washing   machine and dryer in the three housing complexes to see how the customers take to the real- life implementation of the idea at a small scale . 

 Insight & Approach 

 The insights that we gathered from using the learning launch tool are that some of the   assumptions we made about people needing a laundry service were true and some of them   had no truth to them , they were mere speculations . For instance , we had assumed that 

 location was not a main concern for customers but , we found out that the location of the   laundry service was a concern for customers . We also gained insights into other factors that   we did not originally have any assumptions about . This indicated to us that perhaps we   needed to incorporate other design thinking tools to help us find out what customers want . 

 In the future , we plan on using the learning launch design tool along with other design   thinking tools to help us better understand the customer . A tool such as visualization could   help us better understand the customer and come up with even more innovative ideas .
### Output: 