Coursera Course Design Thinking for Innovation | Final Assignment 

 Reflection on the Visualization Tool 

 Challenge & Selection – Our challenge and brief description of the tool     The context in which I applied the tool of visualization , was a consulting project , that involved   multiple stakeholders from different professional backgrounds that operate in the same   market . Hence , it was a challenge to develop a common understanding of the market   situation , as every stakeholder had a different view on the market , but most found it to be   challenging to keep the “ bigger picture in mind ” . That is to understand the dependencies   within the market and the interest of the different stakeholders . In the scope of the project   we were tasked to create new ventures . In order for us to ensure interest compatibility of our   solutions with all relevant stakeholders in the market , we build a physical map of the   stakeholders on a map – called ‘ stakeholder map ’ . The tool of a stakeholder map was a visual   representation of the involved stakeholders in the form of islands on an ocean and trade   routes with ships connecting them to show the flow of material and information in the market .   Our goal was as described in the first lecture to “ make it tangible and concrete . Draw a picture ,   tell a story , … make a map … ” . So we literally build a map to tackle the challenge of building a   solution that offers added value to all relevant stakeholders and fosters ecosystem centered   thinking rather than silo thinking .      Application – What did I do and how did we manage to apply the tool effectively ?     We started our project with an empty ocean ( a 3 * 3 meter map on a desk ) that just had our   client as a single paper island on it to start the stakeholder map . Then , in a first workshop we   invited many company representatives of different fields to help us identify more relevant   stakeholders simply by asking guided questions like , what processes are triggered when a   product is purchased and what happens when a product is produced . This way we got insights   on the entire value chain as their descriptions encompassed both sides of the market ,   production & sourcing , as well as sales & after sales services . Now that we got a fair idea of   who is involved in the market , we needed to find out what the different stakeholders ’ interests   were . Correspondingly , we conducted a series of interviews visiting all stakeholder groups to   ask directly how we could bring value to them and what they are looking for . This helped us   to identify the interests of all stakeholders involved and once completed we could finally start   seeing dependencies and compatibility of interests .   The stakeholder map , besides allowing us to better understand what our stakeholders expect   from our solution , also helped us to build common ground quickly when conducting further   workshops with new parties . The physical representation of a market allowed for everybody   to have the same literal picture and idea of the market , which is a tremendous help when   involving new parties as a project goes on . It just helps big time bringing them up - to - speed in   an instant .     Insight & Approach – What I learned from having a physical representation of the market ?     What I learned from applying a visualization tool , namely the stakeholder map , that it is crucial   to , not only develop a common understanding verbally , but also to document everything that   is discussed and make it visual so that everyone can refer back to it . Every discussion   immediately was seen in the context of the entire market rather than being limited on their   own point of view . The notion of companies to think in their own solutions rather than 

 Coursera Course Design Thinking for Innovation | Final Assignment 

 focusing the interests on all stakeholder involved is widely spread . Having a physical   representation of the market was a tremendous help in developing a true customer centric   view of the problem . As this tool was perfectly suited for the task at hand I would choose this   tool of a different over and over . However next time I would make sure to interview all   stakeholders that operate in the market and not only the ones that are involved in a   purchasing process , as you never know which interest group might become your next   competitor . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Coursera Course Design Thinking for Innovation | Final Assignment 

 Reflection on the Visualization Tool 

 Challenge & Selection – Our challenge and brief description of the tool     The context in which I applied the tool of visualization , was a consulting project , that involved   multiple stakeholders from different professional backgrounds that operate in the same   market . Hence , it was a challenge to develop a common understanding of the market   situation , as every stakeholder had a different view on the market , but most found it to be   challenging to keep the “ bigger picture in mind ” . That is to understand the dependencies   within the market and the interest of the different stakeholders . In the scope of the project   we were tasked to create new ventures . In order for us to ensure interest compatibility of our   solutions with all relevant stakeholders in the market , we build a physical map of the   stakeholders on a map – called ‘ stakeholder map ’ . The tool of a stakeholder map was a visual   representation of the involved stakeholders in the form of islands on an ocean and trade   routes with ships connecting them to show the flow of material and information in the market .   Our goal was as described in the first lecture to “ make it tangible and concrete . Draw a picture ,   tell a story , … make a map … ” . So we literally build a map to tackle the challenge of building a   solution that offers added value to all relevant stakeholders and fosters ecosystem centered   thinking rather than silo thinking .      Application – What did I do and how did we manage to apply the tool effectively ?     We started our project with an empty ocean ( a 3 * 3 meter map on a desk ) that just had our   client as a single paper island on it to start the stakeholder map . Then , in a first workshop we   invited many company representatives of different fields to help us identify more relevant   stakeholders simply by asking guided questions like , what processes are triggered when a   product is purchased and what happens when a product is produced . This way we got insights   on the entire value chain as their descriptions encompassed both sides of the market ,   production & sourcing , as well as sales & after sales services . Now that we got a fair idea of   who is involved in the market , we needed to find out what the different stakeholders ’ interests   were . Correspondingly , we conducted a series of interviews visiting all stakeholder groups to   ask directly how we could bring value to them and what they are looking for . This helped us   to identify the interests of all stakeholders involved and once completed we could finally start   seeing dependencies and compatibility of interests .   The stakeholder map , besides allowing us to better understand what our stakeholders expect   from our solution , also helped us to build common ground quickly when conducting further   workshops with new parties . The physical representation of a market allowed for everybody   to have the same literal picture and idea of the market , which is a tremendous help when   involving new parties as a project goes on . It just helps big time bringing them up - to - speed in   an instant .     Insight & Approach – What I learned from having a physical representation of the market ?     What I learned from applying a visualization tool , namely the stakeholder map , that it is crucial   to , not only develop a common understanding verbally , but also to document everything that   is discussed and make it visual so that everyone can refer back to it . Every discussion   immediately was seen in the context of the entire market rather than being limited on their   own point of view . The notion of companies to think in their own solutions rather than 

 Coursera Course Design Thinking for Innovation | Final Assignment 

 focusing the interests on all stakeholder involved is widely spread . Having a physical   representation of the market was a tremendous help in developing a true customer centric   view of the problem . As this tool was perfectly suited for the task at hand I would choose this   tool of a different over and over . However next time I would make sure to interview all   stakeholders that operate in the market and not only the ones that are involved in a   purchasing process , as you never know which interest group might become your next   competitor .
### Output: 