Startup Idea Verification - Learning Launch 

 Challenge & Selection : 

 Me and a couple of friends have had an idea for a startup that aims to source exotic chocolates   & edibles sourced from all over the globe and create a market for them in India . The challenge   is to find out if there is scope for such a market and to find out if it is a sustainable one or not .   The project scope includes a small team working on sales & marketing in parallel to face the   challenge . After going through all the tools , a learning launch seems the best idea for the   specific challenges as it will give a better picture in this scenario . 

 Application : 

 For our first learning launch , we focused on the structure / execution of our online marketing   tasks . In particular , peer to peer marketing using various social media . Given the fact that we   were a group of college students , we could generate a small momentum inside a controlled   environment . We set up a small learning launch in one of the Cultural festivals by setting up a   stall . We primarily focused on chocolates sourced from Europe and South America sourced   from known people travelling from these places . 

 Insight : 

 By applying the learning launch tool , our team identified a few assumptions and cleared a path   for future learning launches . This learning launch is considered as a controlled one as the   customer base comprised of more than 95 percent students . In our approach , the results were   slightly different from the ones anticipated by our team . Even though people were enthusiastic   about this concept , willingness to buy the products was less amongst people . Our assumptions   about enthusiasm offsetting the price factor was wrong and people were considering the   budget allowance as a primary factor . The second most important factor which came up is the   quality / authenticity of the items . 

 Moving forward , our team will review this insight and incorporate it into future launch designs .   The ongoing incorporation of insight is particularly important at this stage , as launches come   before a full rollout in the design thinking timeline . 

 Approach : 

 Given the challenges , a learning launch seems to be the best option as this would directly face the   challenges at hand . The insight gained from this controlled launch will be reflected in our future   launches which will be in an uncontrolled environment . The uncontrolled launch will give us a better 

 picture on the future of the project whether it will be shelved or modified and launched at a bigger   scale . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Startup Idea Verification - Learning Launch 

 Challenge & Selection : 

 Me and a couple of friends have had an idea for a startup that aims to source exotic chocolates   & edibles sourced from all over the globe and create a market for them in India . The challenge   is to find out if there is scope for such a market and to find out if it is a sustainable one or not .   The project scope includes a small team working on sales & marketing in parallel to face the   challenge . After going through all the tools , a learning launch seems the best idea for the   specific challenges as it will give a better picture in this scenario . 

 Application : 

 For our first learning launch , we focused on the structure / execution of our online marketing   tasks . In particular , peer to peer marketing using various social media . Given the fact that we   were a group of college students , we could generate a small momentum inside a controlled   environment . We set up a small learning launch in one of the Cultural festivals by setting up a   stall . We primarily focused on chocolates sourced from Europe and South America sourced   from known people travelling from these places . 

 Insight : 

 By applying the learning launch tool , our team identified a few assumptions and cleared a path   for future learning launches . This learning launch is considered as a controlled one as the   customer base comprised of more than 95 percent students . In our approach , the results were   slightly different from the ones anticipated by our team . Even though people were enthusiastic   about this concept , willingness to buy the products was less amongst people . Our assumptions   about enthusiasm offsetting the price factor was wrong and people were considering the   budget allowance as a primary factor . The second most important factor which came up is the   quality / authenticity of the items . 

 Moving forward , our team will review this insight and incorporate it into future launch designs .   The ongoing incorporation of insight is particularly important at this stage , as launches come   before a full rollout in the design thinking timeline . 

 Approach : 

 Given the challenges , a learning launch seems to be the best option as this would directly face the   challenges at hand . The insight gained from this controlled launch will be reflected in our future   launches which will be in an uncontrolled environment . The uncontrolled launch will give us a better 

 picture on the future of the project whether it will be shelved or modified and launched at a bigger   scale .
### Output: 