Chicken House 

 1 . Challenge : Describe your challenge , including all relevant information . 

 Especially in the current crisis , I have the feeling that many people are becoming conscious of   their alimentation and where their food is coming from . In the last months different people told   me , that they are thinking about having chickens in their garden . In my eyes this desire comes   along with a general desire to reconnect oneself with nature . I can see similarities to the urban   gardening movement and a general interest in hydro cultures and balcony or roof top   plantations . 

 Even though one or two generations ago , our families have held hens in their garden , I esteem   the challenges concerning knowledge , decision , making and handcraft - ship important enough   for a lot of people , to abandon this project .   So the offer that I ’m thinking about , shall not only consist in selling chicken houses and   possibly baby chickens , but it shall also lead and support the client in his decision making and   facilitate the whole customer life cycle . Since I currently do n’t know how to evaluate , proof or   falsify if there is a market , I would like to use this exercise to explore the specifics of the offer   with the help of the visualization tool . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and 

 why you selected it for your challenge -- including any appropriate video lecture   references ) . The first goal when using the visualization tool is to reach a common understanding of the   scope and all the elements involved . The basis can be a poster with drawings or pictures that   will underline the meaning of key words and force the participants to make more use of the   right side of their brain . It will serve the team to explore the “ What is ? ” stage .   The created poster will be discussed in small diverse groups ( 4 - 6 people ) . The groups will have   45 minutes to discuss and to adapt the graphic to their point of view . Afterwards they will   present the outcome to the other groups . At this point it is very important to recognize   commonalities on the insights between the different groups . The outcome of each group can be   combined into one new illustration . This illustration will give orientation to all stake - holders   involved in the project and can serve as a constant reference throughout the design thinking   process . Refere to : Video : Visualization Tool with designer Doreen Schubert ; Book : Design for growth , p.   49 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what 

 you did and how the tool was applied effectively or ineffectively ) . Reflecting about the costumers , possible problems and challenges , I put together a graphic ( see   below ) . The shown “ Customer life cycle ” represents for me the way the costumer should be   guided - beginning with the first time the he thinks : “ What if I had my own chickens ? ” 

 I thought of some friends of mine who would form a complementary , yet diverse team : Thomas   ( Organic farmer with 2000 hens ) , Matthias ( Physicist / doubtful , skeptical ) , Christina   ( Pharmacist / unifying ) , Frank ( graphic designer / experienced in marketing , persona approach ) Based on my graphic this team shall reflect about the following questions : What is right / wrong / missing in the graphic ? 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Since it is currently not possible for me to make the group session , I will try to imagine possible outcomes :   1 . The team was pointing out different groups of customers : people with house / garden , schools ,   kinder - gardens , retirement home . 

 2 . For team the connection with nature and the interaction with a living being are key - points .   They were uncertain about the value in automation/ technical features in order to gain more   independence . 

 3 . The most important insight was that we did n’t know enough about the costumers motivation .   We would therefor try to find and interview people already having chickens and those who are   thinking about getting some , in order to find out why producing your own eggs and having your own chickens is so important to them . 

 It was interesting to see how technical questions were mostly put aside , we discussed mostly   human and ethical questions . This session helped us to focus on the real questions , identify missing information , define the   next steps and to narrow down on a minimum viable product ( MVP ) . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why 

 Alternatively , I could imagine a more open approach by using the “ Mind mapping / yard sale ”   tool . Thus exhibiting all sorts of information that can be found as : newspaper articles about   people/ kinder - gardens with hens , plans for hen houses , industrial egg production , storybooks   about “ Life of a chicken ” , … 

 This approach is more open and would therefor leave the space to emphasize on different   aspects . It could prelude the visualization - session and thus make a very good project kick - off .   But an additional time slot will be necessary , which is not in all situations possible . And certain   aspects that I think of as key points , might not be discussed at all . 

 I ’m not sure if the descripton of this tool is demanded in this exercise : The partcipants shall visit the exhibiton and note thinss that they fnd important on stccky - notes . In a sroup session ( 5 - 6 people   the   partcipants will propose themes and arranse these stccky - notes to a fins theme . In Detail : One persons starts by proposins a theme and the others can arranse fins stccky - notes around that theme . Than someone else can   propose a new theme and other stccky - notes will be arransed around that theme . Stccky - notes without theme will also be added into the   picture . Afer that , the themes will be put in relatonship with each other . In the end actons or insishts can be deduced by asckins the   questons : “ What does that mean ? ” , “ So what ? ” 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Chicken House 

 1 . Challenge : Describe your challenge , including all relevant information . 

 Especially in the current crisis , I have the feeling that many people are becoming conscious of   their alimentation and where their food is coming from . In the last months different people told   me , that they are thinking about having chickens in their garden . In my eyes this desire comes   along with a general desire to reconnect oneself with nature . I can see similarities to the urban   gardening movement and a general interest in hydro cultures and balcony or roof top   plantations . 

 Even though one or two generations ago , our families have held hens in their garden , I esteem   the challenges concerning knowledge , decision , making and handcraft - ship important enough   for a lot of people , to abandon this project .   So the offer that I ’m thinking about , shall not only consist in selling chicken houses and   possibly baby chickens , but it shall also lead and support the client in his decision making and   facilitate the whole customer life cycle . Since I currently do n’t know how to evaluate , proof or   falsify if there is a market , I would like to use this exercise to explore the specifics of the offer   with the help of the visualization tool . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and 

 why you selected it for your challenge -- including any appropriate video lecture   references ) . The first goal when using the visualization tool is to reach a common understanding of the   scope and all the elements involved . The basis can be a poster with drawings or pictures that   will underline the meaning of key words and force the participants to make more use of the   right side of their brain . It will serve the team to explore the “ What is ? ” stage .   The created poster will be discussed in small diverse groups ( 4 - 6 people ) . The groups will have   45 minutes to discuss and to adapt the graphic to their point of view . Afterwards they will   present the outcome to the other groups . At this point it is very important to recognize   commonalities on the insights between the different groups . The outcome of each group can be   combined into one new illustration . This illustration will give orientation to all stake - holders   involved in the project and can serve as a constant reference throughout the design thinking   process . Refere to : Video : Visualization Tool with designer Doreen Schubert ; Book : Design for growth , p.   49 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what 

 you did and how the tool was applied effectively or ineffectively ) . Reflecting about the costumers , possible problems and challenges , I put together a graphic ( see   below ) . The shown “ Customer life cycle ” represents for me the way the costumer should be   guided - beginning with the first time the he thinks : “ What if I had my own chickens ? ” 

 I thought of some friends of mine who would form a complementary , yet diverse team : Thomas   ( Organic farmer with 2000 hens ) , Matthias ( Physicist / doubtful , skeptical ) , Christina   ( Pharmacist / unifying ) , Frank ( graphic designer / experienced in marketing , persona approach ) Based on my graphic this team shall reflect about the following questions : What is right / wrong / missing in the graphic ? 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Since it is currently not possible for me to make the group session , I will try to imagine possible outcomes :   1 . The team was pointing out different groups of customers : people with house / garden , schools ,   kinder - gardens , retirement home . 

 2 . For team the connection with nature and the interaction with a living being are key - points .   They were uncertain about the value in automation/ technical features in order to gain more   independence . 

 3 . The most important insight was that we did n’t know enough about the costumers motivation .   We would therefor try to find and interview people already having chickens and those who are   thinking about getting some , in order to find out why producing your own eggs and having your own chickens is so important to them . 

 It was interesting to see how technical questions were mostly put aside , we discussed mostly   human and ethical questions . This session helped us to focus on the real questions , identify missing information , define the   next steps and to narrow down on a minimum viable product ( MVP ) . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why 

 Alternatively , I could imagine a more open approach by using the “ Mind mapping / yard sale ”   tool . Thus exhibiting all sorts of information that can be found as : newspaper articles about   people/ kinder - gardens with hens , plans for hen houses , industrial egg production , storybooks   about “ Life of a chicken ” , … 

 This approach is more open and would therefor leave the space to emphasize on different   aspects . It could prelude the visualization - session and thus make a very good project kick - off .   But an additional time slot will be necessary , which is not in all situations possible . And certain   aspects that I think of as key points , might not be discussed at all . 

 I ’m not sure if the descripton of this tool is demanded in this exercise : The partcipants shall visit the exhibiton and note thinss that they fnd important on stccky - notes . In a sroup session ( 5 - 6 people   the   partcipants will propose themes and arranse these stccky - notes to a fins theme . In Detail : One persons starts by proposins a theme and the others can arranse fins stccky - notes around that theme . Than someone else can   propose a new theme and other stccky - notes will be arransed around that theme . Stccky - notes without theme will also be added into the   picture . Afer that , the themes will be put in relatonship with each other . In the end actons or insishts can be deduced by asckins the   questons : “ What does that mean ? ” , “ So what ? ”
### Output: 