Reflection | Mind Mapping 

 Isabel Pardal 

 Challenge        I work in a multinational pharma as an intern of talent acquisition area and one of my biggest challenge is to develop   our Internship Program to attract young talents for our opportunities . The project of developing a complex program   like this , involves many target internal areas in the company like Communication , Marketing , Talent Management and   Human Resources . So , to think about what we are going to promote for the students in the market , all of these parts   for the insights and decision - making must be involved . There is also a consulter supporting us in this project by   promoting and doing the recruitment and selection of the internship vacancies that show up in our company .   For the Internship Program´s development we have to study and decide some very essential points : Target public ( who   we want to attract ) , market competition , visibility and attractiveness , benefits , design and content shown on the hot   site .       Selection       Thinking about the challenge of involving different areas for structuring the project , Mind mapping was chosen as a   Design Thinking tool , in this case . Mind mapping is a highly effective way of getting information in and out of our brain   and it is a creative and logical means of note - taking and note - making that literally " maps out " the ideas . In addition ,   this tool of Design Thinking can be used for all the levels in a company with the goal to establish criteria for the what- if idea generation phase .     The use of the Mind Map allows a strategic view of all the processes and interconnected points of something , because   it is a visual tool , allowing the generation of more structured insights .        Application       As it was necessary to reach a consensus about many different topics , I had the idea of doing a Mind mapping with the   stakeholders involved in the project .   The structure of our Mind Mapping was with the main idea in the center   ( development of the Internship Program ) and the ideas that emerge radiate from the center through lines , symbols ,   words , color and images .    In the first moment , we identify the strengths and opportunities to the development of the program , and it was very   important to direct the ideas and have a basis for decision - making .   The participants wrote , in very short phrases or   even single words , the insights in the map to have a more visual strategic of the ideas that was coming up . At this stage ,   it was possible to understand the different views on competition , and how we can project our value in the market .     Also , understanding the general scenario to have more insights and organize them for the second time , the experiences   of each one generated very interesting ideas . After this , in the second half of the meeting , we define the ways to apply   and disclosure our Program . In this final step , we map and define the layout of our page on the consulter´s website that   promotes our internship vacancies , content that must be published , phases of the selection process , settlement of our   benefits and development plan to these young talents , always aiming at making our vacancies more attractive than our   market competitors .      The use of the tool was very effective and made us see the main points of attention and development of our project . In   addition , everyone was able to contribute with their ideas , which made the scope of development of the Internship   Program richer and more elaborate .       Insight        By applying the Mind mapping tool , we were able to have the contribution of all the stakeholders involved in the   process , promoting different perspectives about the theme and to have brilliant insights . This changed a lot my mindset   when it comes to solving complex problems that involve many key stakeholders , because it was possible to understand   that there are Design Thinking tools that support us in contextualizing the problem and elaborating ideas . 

 In addition , it was possible to identify development opportunities and better solutions to the problems encountered   through a strategic view . Another benefit is the feeling that everyone contributed to the solution , and reformulated the   idea that everyone has something creative to contribute . Not to mention how fun the process is and how it can be great   for building time .       Approach        The most important think that I learned with this course , was how efficient and collaborative teamwork can be , especially   when we reflect about the need to work with modern tools these days .    Now that I have a great knowledge about Design Thinking tools , of course , I will use them to solve the problems that   arise in my job .   Also this , one of the tools that I found super interesting and that I will use is storytelling . For example ,   this tool would be very useful to publicize the company , what it does , values , culture , main strategic , etc . , through real   stories that engage our audience .     Thanks a lot ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Isabel Pardal
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection | Mind Mapping 

 Isabel Pardal 

 Challenge        I work in a multinational pharma as an intern of talent acquisition area and one of my biggest challenge is to develop   our Internship Program to attract young talents for our opportunities . The project of developing a complex program   like this , involves many target internal areas in the company like Communication , Marketing , Talent Management and   Human Resources . So , to think about what we are going to promote for the students in the market , all of these parts   for the insights and decision - making must be involved . There is also a consulter supporting us in this project by   promoting and doing the recruitment and selection of the internship vacancies that show up in our company .   For the Internship Program´s development we have to study and decide some very essential points : Target public ( who   we want to attract ) , market competition , visibility and attractiveness , benefits , design and content shown on the hot   site .       Selection       Thinking about the challenge of involving different areas for structuring the project , Mind mapping was chosen as a   Design Thinking tool , in this case . Mind mapping is a highly effective way of getting information in and out of our brain   and it is a creative and logical means of note - taking and note - making that literally " maps out " the ideas . In addition ,   this tool of Design Thinking can be used for all the levels in a company with the goal to establish criteria for the what- if idea generation phase .     The use of the Mind Map allows a strategic view of all the processes and interconnected points of something , because   it is a visual tool , allowing the generation of more structured insights .        Application       As it was necessary to reach a consensus about many different topics , I had the idea of doing a Mind mapping with the   stakeholders involved in the project .   The structure of our Mind Mapping was with the main idea in the center   ( development of the Internship Program ) and the ideas that emerge radiate from the center through lines , symbols ,   words , color and images .    In the first moment , we identify the strengths and opportunities to the development of the program , and it was very   important to direct the ideas and have a basis for decision - making .   The participants wrote , in very short phrases or   even single words , the insights in the map to have a more visual strategic of the ideas that was coming up . At this stage ,   it was possible to understand the different views on competition , and how we can project our value in the market .     Also , understanding the general scenario to have more insights and organize them for the second time , the experiences   of each one generated very interesting ideas . After this , in the second half of the meeting , we define the ways to apply   and disclosure our Program . In this final step , we map and define the layout of our page on the consulter´s website that   promotes our internship vacancies , content that must be published , phases of the selection process , settlement of our   benefits and development plan to these young talents , always aiming at making our vacancies more attractive than our   market competitors .      The use of the tool was very effective and made us see the main points of attention and development of our project . In   addition , everyone was able to contribute with their ideas , which made the scope of development of the Internship   Program richer and more elaborate .       Insight        By applying the Mind mapping tool , we were able to have the contribution of all the stakeholders involved in the   process , promoting different perspectives about the theme and to have brilliant insights . This changed a lot my mindset   when it comes to solving complex problems that involve many key stakeholders , because it was possible to understand   that there are Design Thinking tools that support us in contextualizing the problem and elaborating ideas . 

 In addition , it was possible to identify development opportunities and better solutions to the problems encountered   through a strategic view . Another benefit is the feeling that everyone contributed to the solution , and reformulated the   idea that everyone has something creative to contribute . Not to mention how fun the process is and how it can be great   for building time .       Approach        The most important think that I learned with this course , was how efficient and collaborative teamwork can be , especially   when we reflect about the need to work with modern tools these days .    Now that I have a great knowledge about Design Thinking tools , of course , I will use them to solve the problems that   arise in my job .   Also this , one of the tools that I found super interesting and that I will use is storytelling . For example ,   this tool would be very useful to publicize the company , what it does , values , culture , main strategic , etc . , through real   stories that engage our audience .     Thanks a lot !
### Output: 