Personas tool is a very smart instrument to develop empathy . I work in a big public 

 organization in Brazil and lately we are trying to create   work process who consider the 

 customers first of all . Our customers can be internal or external , however most of them have a 

 perception that they are not well served . 

 Once a year we have a MBA that contemplates the gerencial corps of   our 

 organization . The students initially defined the process which they worked with . After , they 

 defined the personas . At the start , they tended to stablish superficially personas , like a 

 caricature . A persona with only qualities or defects . They either tended to stablish just one 

 persona , although we know that is almost impossible to concentrate in one persona all the 

 multiple characteristics of the customers . 

 However , as soon they understand the importance to define a real   personas , the 

 exercise start to become more realistic and more effective to create strategies to the work . 

 Recently , we are working in a transformation of our web site . Our site focus highly 

 in the functional structure . So , it ’s very difficult to the final user to understand this logic . They 

 did n’t know how to find something because they do n’t know our functional structure . For 

 example : to go to our external visitation link , the users have to click in eight links . It ’s 

 unbelievable . 

 To solve this problem , the firm who was contracted to reformed the site , started to 

 create personas that would symbolizing the users . But before it    they put many civil servants of 

 our organization to find some specific information in the site . The most of them failed to 

 encounter this information in a reasonable time even working in the organization . 

 After this , the contracted firm asked the civil servants to start create personas who 

 would represent the real personas who really would represent the citizens that use the site . This 

 approach brought incredible experiences since the users of our intranet are very different . Their 

 profiles are variable as they represent all Brazilian people . 

 This process wo nt is easy because some of our civil servants refused to participate 

 appropriately and they was discrediting the work . To them it was fundamental to keep the site 

 based on functional patterns . 

 Then , the team responsible to apply the personas techniques gathered this group 

 to revise the technical fundaments of the tool . They demonstrated them the successful cases 

 around the world to solve certain kinds of problems . And they emphasizes “ the importance of 

 deep exploration into the lives and the problems of the people we hope to generate value for , 

 before we ’re allowed to start generating solutions ( user - driven design ) ” . 

 After this , the team was on the same level to discuss and create personas to make 

 the site with a friendly approach to the final user . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Personas tool is a very smart instrument to develop empathy . I work in a big public 

 organization in Brazil and lately we are trying to create   work process who consider the 

 customers first of all . Our customers can be internal or external , however most of them have a 

 perception that they are not well served . 

 Once a year we have a MBA that contemplates the gerencial corps of   our 

 organization . The students initially defined the process which they worked with . After , they 

 defined the personas . At the start , they tended to stablish superficially personas , like a 

 caricature . A persona with only qualities or defects . They either tended to stablish just one 

 persona , although we know that is almost impossible to concentrate in one persona all the 

 multiple characteristics of the customers . 

 However , as soon they understand the importance to define a real   personas , the 

 exercise start to become more realistic and more effective to create strategies to the work . 

 Recently , we are working in a transformation of our web site . Our site focus highly 

 in the functional structure . So , it ’s very difficult to the final user to understand this logic . They 

 did n’t know how to find something because they do n’t know our functional structure . For 

 example : to go to our external visitation link , the users have to click in eight links . It ’s 

 unbelievable . 

 To solve this problem , the firm who was contracted to reformed the site , started to 

 create personas that would symbolizing the users . But before it    they put many civil servants of 

 our organization to find some specific information in the site . The most of them failed to 

 encounter this information in a reasonable time even working in the organization . 

 After this , the contracted firm asked the civil servants to start create personas who 

 would represent the real personas who really would represent the citizens that use the site . This 

 approach brought incredible experiences since the users of our intranet are very different . Their 

 profiles are variable as they represent all Brazilian people . 

 This process wo nt is easy because some of our civil servants refused to participate 

 appropriately and they was discrediting the work . To them it was fundamental to keep the site 

 based on functional patterns . 

 Then , the team responsible to apply the personas techniques gathered this group 

 to revise the technical fundaments of the tool . They demonstrated them the successful cases 

 around the world to solve certain kinds of problems . And they emphasizes “ the importance of 

 deep exploration into the lives and the problems of the people we hope to generate value for , 

 before we ’re allowed to start generating solutions ( user - driven design ) ” . 

 After this , the team was on the same level to discuss and create personas to make 

 the site with a friendly approach to the final user .
### Output: 