REFLECTION - STORYTELLING 

 CHALLENGE AND SELECTION : 

  Marketing the products which was produced by the famers is the major challenge to 

 them . 

  Transporting the product from the field to the market is another challenge faced by 

 them . 

 APPLICATION AND INSIGHTS : 

 Agriculture is the backbone of India . Since my business deals with agriculture , our 

 basic concern here is the challenges faced by the farmers . The major challenge for agriculture 

 is that it is dependent of seasonal rains . And India is a country that has been witnessing 

 drastic change in climate and seasonal rains in the recent past . 

 Since most of the crops are seasonal , the farmers do not have flow of income at all times of 

 the year . And even during the time of harvest he can not be sure about how much he can milk 

 from his yield . This unexpected situation creates a major problem to the farmers . Sometime 

 they ca n’t even meet the breakeven . 

 Farmers face transportation challenges on both ends of their business .   The one that we think 

 about the most is when it comes to shipping their crops / animals / milk .   Food , specifically raw 

 produce , is of perishable nature .   In fact , milk gets special treatment when it comes to how it 

 is shipped and also fluctuation of price in the market is another problem faced by them . Due 

 to this problem the farmers were unable to bear the transportation cost . Due to unfair price for 

 the products in the market they threw the vegetables on the road side . 

 APPROACH : 

 Few industries are supporting the farmers by proving money to grow the crops . For example : 

 Sugar . Industries make the farmers to do continuous production of crop which make profit on 

 both the ends . While considering to the wide range of products such as fruits and vegetables 

 the farmer facing there are many challenges such as marketing and the transportation . 

 In order to help generate a regular mode of income for the famers by solving the marketing 

 and transportation challenges . My idea is to start a brand for their product and the products 

 will sell to the food processing industries . So I am using the story telling tool to solve the 

 challenges faced by the farmers . The industries can procure their raw materials from the 

 farmers through the common label . This business model can solve the problem of farmers by 

 eliminating the many distributors and middlemen from the process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION - STORYTELLING 

 CHALLENGE AND SELECTION : 

  Marketing the products which was produced by the famers is the major challenge to 

 them . 

  Transporting the product from the field to the market is another challenge faced by 

 them . 

 APPLICATION AND INSIGHTS : 

 Agriculture is the backbone of India . Since my business deals with agriculture , our 

 basic concern here is the challenges faced by the farmers . The major challenge for agriculture 

 is that it is dependent of seasonal rains . And India is a country that has been witnessing 

 drastic change in climate and seasonal rains in the recent past . 

 Since most of the crops are seasonal , the farmers do not have flow of income at all times of 

 the year . And even during the time of harvest he can not be sure about how much he can milk 

 from his yield . This unexpected situation creates a major problem to the farmers . Sometime 

 they ca n’t even meet the breakeven . 

 Farmers face transportation challenges on both ends of their business .   The one that we think 

 about the most is when it comes to shipping their crops / animals / milk .   Food , specifically raw 

 produce , is of perishable nature .   In fact , milk gets special treatment when it comes to how it 

 is shipped and also fluctuation of price in the market is another problem faced by them . Due 

 to this problem the farmers were unable to bear the transportation cost . Due to unfair price for 

 the products in the market they threw the vegetables on the road side . 

 APPROACH : 

 Few industries are supporting the farmers by proving money to grow the crops . For example : 

 Sugar . Industries make the farmers to do continuous production of crop which make profit on 

 both the ends . While considering to the wide range of products such as fruits and vegetables 

 the farmer facing there are many challenges such as marketing and the transportation . 

 In order to help generate a regular mode of income for the famers by solving the marketing 

 and transportation challenges . My idea is to start a brand for their product and the products 

 will sell to the food processing industries . So I am using the story telling tool to solve the 

 challenges faced by the farmers . The industries can procure their raw materials from the 

 farmers through the common label . This business model can solve the problem of farmers by 

 eliminating the many distributors and middlemen from the process .
### Output: 