Challenge 

 The challenge is the decreasing views of an advertisement among the public in social media .   The advertisement was a go . And it was published in the social media in place X , organised by   company Z. 

 Selection 

 Mind mapping . I have used the technique of using mind mapping of a problem domain with a   set of questions or prompts for discussion to allow a diverse group of stakeholders to learn   from each other . 

 Application 

 I started by contacting the target groups that is , the probable customers and asking them about   their interests and the time when they use the social media . Also enquired about the awareness   about the brand and the advertisement . Then ,   tried to find out the reasons for them to ignore   the ad . Noted down the reasons in sticky note . Also , several users were contacted from different   demographics . And the reasons were clubbed together under different common criteria . About   the time , the attractiveness , the design aspect etc . As per the demographics , recorded common   insights of each , and then additional insights that come from the group discussion . 

 Insight & Approach 

 The insight which I got was that the time at which the new ad went up needs to be changed .   Since there was frequent and regular power issue during the time ad went in that particular   locality , many were not able to see it . Therefore , the target time was the issue and the ad needs   to be changed to target specific number of users . Also , according to geography , time needs to   be changed . By this approach , keeping customers at the centre is crucial for the growth of   business and its growth . The Design thinking process helped in fixing the issue and the   advertisements started getting hits from the social media users . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 The challenge is the decreasing views of an advertisement among the public in social media .   The advertisement was a go . And it was published in the social media in place X , organised by   company Z. 

 Selection 

 Mind mapping . I have used the technique of using mind mapping of a problem domain with a   set of questions or prompts for discussion to allow a diverse group of stakeholders to learn   from each other . 

 Application 

 I started by contacting the target groups that is , the probable customers and asking them about   their interests and the time when they use the social media . Also enquired about the awareness   about the brand and the advertisement . Then ,   tried to find out the reasons for them to ignore   the ad . Noted down the reasons in sticky note . Also , several users were contacted from different   demographics . And the reasons were clubbed together under different common criteria . About   the time , the attractiveness , the design aspect etc . As per the demographics , recorded common   insights of each , and then additional insights that come from the group discussion . 

 Insight & Approach 

 The insight which I got was that the time at which the new ad went up needs to be changed .   Since there was frequent and regular power issue during the time ad went in that particular   locality , many were not able to see it . Therefore , the target time was the issue and the ad needs   to be changed to target specific number of users . Also , according to geography , time needs to   be changed . By this approach , keeping customers at the centre is crucial for the growth of   business and its growth . The Design thinking process helped in fixing the issue and the   advertisements started getting hits from the social media users .
### Output: 