Reﬂection- Learning Launch 

 Challenge   I ’m a worker for a Cosmetic ’s ﬁrm . My job is to think about new product to be sold . The Make - up sector is a very innovative sector , because we have to introduce little   new characteristics to our product to match the diﬀerent need of our customers .   And this characteristics changes according to seasons , fashion and trends . Our challenge at the moment is to understand what kind of product we have to   produce , what type of product do our customers need in a speciﬁc moment , what   kind of product our customer will need in the future . Selection I think the best way to understand what to develop and produce is the Learning   Launch tool in design thinking . This tool allows us to determine if a product is going to be sold , if it is going to be   appreciate by our customers . The only way to be a little bit sure about our   products is to test it and to oﬀer our prototype to the largest typologies of people . Application   After we decided to use to Learning Launch tool , we started to talk about how to   apply the tool to our product development e production . We gained some data about our customers from the social media and the online   shop of our brand . We developed diﬀerent types of product ( in detail foundations )   in diﬀerent colors and asked to 30 people ( male and female ) to try it and to tell us if   they would buy the same product . Obviously the packaging were not the   potentially oﬃcial ones . The foundations were about three types , a matte high- coverage foundation , a sheer low coverage foundation and a soft matte medium   coverage foundation . All the people tried these 3 diﬀerent formulas and then after a period of 20 days . Insight   After 20 days the reviews arrived via e - mail . The opinion were analyzed and we discovered that 25\30 people would buy the   medium coverage foundation , because it was buildable and so people could reach   the coverage they need and also the ﬁnish of the foundation looked more natural .   Less people would buy the matte one , because of its inclination to make the skin   dry , but it was very appreciate for its high coverage . The less appreciated   foundation was the sheer - one , because of its low coverage , but many people liked   it for the very light and hydrating formula , even if they would not buy it . So we decided to produce the soft matte foundation and to do another test mixing   the matte and the sheer qualities to optimize the product , we are going to test a   foundation with the high coverage of the matte one , but the lightness of the sheer   one . Approach   We are very satisﬁed by the results this tool gave to us . Maybe next time we want to try this approach in combination with the visualization   one , to better understand our customers needs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reﬂection- Learning Launch 

 Challenge   I ’m a worker for a Cosmetic ’s ﬁrm . My job is to think about new product to be sold . The Make - up sector is a very innovative sector , because we have to introduce little   new characteristics to our product to match the diﬀerent need of our customers .   And this characteristics changes according to seasons , fashion and trends . Our challenge at the moment is to understand what kind of product we have to   produce , what type of product do our customers need in a speciﬁc moment , what   kind of product our customer will need in the future . Selection I think the best way to understand what to develop and produce is the Learning   Launch tool in design thinking . This tool allows us to determine if a product is going to be sold , if it is going to be   appreciate by our customers . The only way to be a little bit sure about our   products is to test it and to oﬀer our prototype to the largest typologies of people . Application   After we decided to use to Learning Launch tool , we started to talk about how to   apply the tool to our product development e production . We gained some data about our customers from the social media and the online   shop of our brand . We developed diﬀerent types of product ( in detail foundations )   in diﬀerent colors and asked to 30 people ( male and female ) to try it and to tell us if   they would buy the same product . Obviously the packaging were not the   potentially oﬃcial ones . The foundations were about three types , a matte high- coverage foundation , a sheer low coverage foundation and a soft matte medium   coverage foundation . All the people tried these 3 diﬀerent formulas and then after a period of 20 days . Insight   After 20 days the reviews arrived via e - mail . The opinion were analyzed and we discovered that 25\30 people would buy the   medium coverage foundation , because it was buildable and so people could reach   the coverage they need and also the ﬁnish of the foundation looked more natural .   Less people would buy the matte one , because of its inclination to make the skin   dry , but it was very appreciate for its high coverage . The less appreciated   foundation was the sheer - one , because of its low coverage , but many people liked   it for the very light and hydrating formula , even if they would not buy it . So we decided to produce the soft matte foundation and to do another test mixing   the matte and the sheer qualities to optimize the product , we are going to test a   foundation with the high coverage of the matte one , but the lightness of the sheer   one . Approach   We are very satisﬁed by the results this tool gave to us . Maybe next time we want to try this approach in combination with the visualization   one , to better understand our customers needs .
### Output: 