Rubric Assignment 

 Visualisation 

 Challenge 

 Agriculture is the a very important for India and in my country it provides   more than 18 % of its GDP which is quite impressive . Unfortunately , the   farmers behind this impressive number still live in poverty conditions . This is   because lack information on where to get market for their products , they lack   information on market prices they must depend on exploitative middlemen   who take advantage of their ignorance . There is also a long distribution chain   that dilutes their revenue . My challenge is to create a simple technology that   can be easily accessed by farmers considering that most of the farmers live in   the rural areas with little access to internet services . This project includes IT   personnel and the marketing team together . The project is a start - up therefore   run by volunteer time . The time line for this project should run for at most 3   months to give our software development team ample time to create a   prototype of the technology . Our partners from Bora farmer ’s Sacco will help   us in structuring the first prototype of the technology so us to test it with our   main users . Once we come up with the prototype our marketing   team will help us in our first go - to - market research . 

 Selection 

 As a team , we have decided to use the visualisation tool . We believe this will   help us design a simple   yet effective technology that our users can easily navigate . Doing this activity   has helped us in selecting the learning launch tool for our challenge . This   tool will help us go through an iterating process that will improve on our   solution . Thinking of ideas which will help us experiment the idea with a   larger group of farmers . 

 Application 

 In our first idea we focused on providing a mobile application that runs on a   smartphone , with incredible features like image capture , chat and location .   This is to ensure we capture quality information about farm products farmers   would like to sell . Our focus was to observe how farmers interact with the   mobile platform . This process helped us understand our market , many   farmers liked the idea behind the technology , however , most of them did not   own a smartphone and they had limited or no internet services due to their   rural geographical locations . Most farmers owned the simple feature phone .   After a lengthy observation on the farmers we realized we should have 

 focused on human centred design instead of product centred design . We   worked through all possible solutions .   In our second idea was to release the new platform to a group of farmers to   see how they will interact with it . Our focus was to observe to see if there   were any gaps . Through this process it helped us understand our market and   what our users considered simple . After visualising the second platform we   conducted interviews with the farmers who interacted with it to understand   their experiences and to find out if this second prototype was easy to navigate .   Our priority was to ensure that the farmers could use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through   the learning process we got to improve our mobile application to meet user ’s   expectation . It is through this process we realized that the farmers were more   comfortable with the second mobile application . Our marketing department   used the results of this process to re - strategize our marketing campaign .   Moving forward our business will focus on human centered design to improve   our product and services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a   team to review the insight gained from our first two launches and incorporate   this insight into future launch designs as this is the most effective and ideal   way of approaching and implementing solutions . Future launch designs shoul   reflect insight gained , progress made , and come closer to a compelling   solution ready for full roll out . 

 And like they say in my country “ Jai Jawan Jai Kisan ” which means “ Long live   soldiers , long live farmers ” so further various other tools can be implemented . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Rubric Assignment 

 Visualisation 

 Challenge 

 Agriculture is the a very important for India and in my country it provides   more than 18 % of its GDP which is quite impressive . Unfortunately , the   farmers behind this impressive number still live in poverty conditions . This is   because lack information on where to get market for their products , they lack   information on market prices they must depend on exploitative middlemen   who take advantage of their ignorance . There is also a long distribution chain   that dilutes their revenue . My challenge is to create a simple technology that   can be easily accessed by farmers considering that most of the farmers live in   the rural areas with little access to internet services . This project includes IT   personnel and the marketing team together . The project is a start - up therefore   run by volunteer time . The time line for this project should run for at most 3   months to give our software development team ample time to create a   prototype of the technology . Our partners from Bora farmer ’s Sacco will help   us in structuring the first prototype of the technology so us to test it with our   main users . Once we come up with the prototype our marketing   team will help us in our first go - to - market research . 

 Selection 

 As a team , we have decided to use the visualisation tool . We believe this will   help us design a simple   yet effective technology that our users can easily navigate . Doing this activity   has helped us in selecting the learning launch tool for our challenge . This   tool will help us go through an iterating process that will improve on our   solution . Thinking of ideas which will help us experiment the idea with a   larger group of farmers . 

 Application 

 In our first idea we focused on providing a mobile application that runs on a   smartphone , with incredible features like image capture , chat and location .   This is to ensure we capture quality information about farm products farmers   would like to sell . Our focus was to observe how farmers interact with the   mobile platform . This process helped us understand our market , many   farmers liked the idea behind the technology , however , most of them did not   own a smartphone and they had limited or no internet services due to their   rural geographical locations . Most farmers owned the simple feature phone .   After a lengthy observation on the farmers we realized we should have 

 focused on human centred design instead of product centred design . We   worked through all possible solutions .   In our second idea was to release the new platform to a group of farmers to   see how they will interact with it . Our focus was to observe to see if there   were any gaps . Through this process it helped us understand our market and   what our users considered simple . After visualising the second platform we   conducted interviews with the farmers who interacted with it to understand   their experiences and to find out if this second prototype was easy to navigate .   Our priority was to ensure that the farmers could use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through   the learning process we got to improve our mobile application to meet user ’s   expectation . It is through this process we realized that the farmers were more   comfortable with the second mobile application . Our marketing department   used the results of this process to re - strategize our marketing campaign .   Moving forward our business will focus on human centered design to improve   our product and services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a   team to review the insight gained from our first two launches and incorporate   this insight into future launch designs as this is the most effective and ideal   way of approaching and implementing solutions . Future launch designs shoul   reflect insight gained , progress made , and come closer to a compelling   solution ready for full roll out . 

 And like they say in my country “ Jai Jawan Jai Kisan ” which means “ Long live   soldiers , long live farmers ” so further various other tools can be implemented .
### Output: 