Learning Launch : The Helpers Club   by Guadalupe Khan     Challenge   I am a journalist , working for a big publishing house . Because of the changing reading habits   through digitalization my company seeks for different ways of interaction with readers .   Therefore , it offered an innovation - competition . Together with four colleagues from   different fields ( marketing , research , technical support ) my team and I applied .     Selection   By using different techniques such as mind mapping and brainstorming ( we also tried to   visualize readers ) we asked ourselves the design - thinking questions : what is ? and what if ?   Then we came up with an idea : What if people could not only read stories ( passive ) but   could become active ? We wanted to create a club for readers . But every club needs a   purpose for its members . Someone had the idea to set up a club for readers willing to   engage in social projects . Immediately we came up with a great name for our idea – the   “ helpers club ” . We were all enthusiastic but did not know if readers would like to become   members of this new kind of club . Therefore , we started a learning launch to test it .     Application   At first , we did research and selected data to come up with a hypothesis . According to   analysis from our department for reader research a lot of our readers are willing to spend   money if they read stories about hardship , bad fate , or catastrophes in our magazines . Other   social studies show that in general even more people are willing to help personally than to   give money . We thereby confirmed our hypothesis that our readers might be willing to help   others .   We then decided to start an ethnographic approach , we wanted to look for potential club   members , and ask them about their pains and needs . Therefore we started a call on the   homepage of one of our magazines . We asked readers if they would be willing to talk with us   about social engagement .   We did about 25 interviews with people from various age groups . We asked them what   social engagement means to them . If they have been engaged in social work before . What   they had expected . How their experience was , what was good and what was not so good .   And if they had stopped to be a social volunteer , why .    Searching for candidates , talking to them , and then clustering the answers took our team   about a week . Then we made up three personas .     Insight   By listening to our readers and potential members of the “ helpers club ” , we realized their   pains – and what gains we might offer . First of all a huge majority said , that they would really   like to help others . One man said : ” This is better than just giving money for a social project . ”   Another woman hoped that she might get something back like thankfulness . And a third   person said that it would be great if the magazine could identify social organizations and   write stories about them .    But we also realized that most of the people did not want to spend too much time ( 2 - 3 hours   per week at last ) , that the offerings had to be near their neighborhood and many of them   did not want a commitment on a regular basis . Most of the people only want to help when   they can afford to spent time , e.g. on weekends . 

 We clustered the outcome of the interviews by drawing 3 personas – potential members of   our new club : a young woman ( around 25 years old ) , a mid - aged man ( 50 to 55 years old ,   kids have moved out ) and an elderly woman ( 65 + years old , retired , yet still very fit and   interested ) . We learned : Men and women in their thirties and forties can not afford spending   much extra time , they are busy with family and job .     Approach   By doing ethnographic research we got a very good idea for the interests and needs of our   readers and potential club - members . While clustering and curating the outcomes , our team   appreciated the different approach of every team member .    And we also realized that we are just at the beginning of having an idea . We want to start a   second learning launch and identify organizations which might look for social volunteers . We   want to speak to experts ( leaders of NGO´s ) and then to professional helpers to learn about   their needs . We must look for competitors : Is there a market for social engagement ? What   do social organizations offer already ? What else could the “ helpers club ” offer to make it   attractive for readers ?    The tools of design - thinking did not only help us to develop our idea so far – we also learned   a lot about ourselves by discussing what we think about helping others and social   entrepreneurship . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Guadalupe Khan
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch : The Helpers Club   by Guadalupe Khan     Challenge   I am a journalist , working for a big publishing house . Because of the changing reading habits   through digitalization my company seeks for different ways of interaction with readers .   Therefore , it offered an innovation - competition . Together with four colleagues from   different fields ( marketing , research , technical support ) my team and I applied .     Selection   By using different techniques such as mind mapping and brainstorming ( we also tried to   visualize readers ) we asked ourselves the design - thinking questions : what is ? and what if ?   Then we came up with an idea : What if people could not only read stories ( passive ) but   could become active ? We wanted to create a club for readers . But every club needs a   purpose for its members . Someone had the idea to set up a club for readers willing to   engage in social projects . Immediately we came up with a great name for our idea – the   “ helpers club ” . We were all enthusiastic but did not know if readers would like to become   members of this new kind of club . Therefore , we started a learning launch to test it .     Application   At first , we did research and selected data to come up with a hypothesis . According to   analysis from our department for reader research a lot of our readers are willing to spend   money if they read stories about hardship , bad fate , or catastrophes in our magazines . Other   social studies show that in general even more people are willing to help personally than to   give money . We thereby confirmed our hypothesis that our readers might be willing to help   others .   We then decided to start an ethnographic approach , we wanted to look for potential club   members , and ask them about their pains and needs . Therefore we started a call on the   homepage of one of our magazines . We asked readers if they would be willing to talk with us   about social engagement .   We did about 25 interviews with people from various age groups . We asked them what   social engagement means to them . If they have been engaged in social work before . What   they had expected . How their experience was , what was good and what was not so good .   And if they had stopped to be a social volunteer , why .    Searching for candidates , talking to them , and then clustering the answers took our team   about a week . Then we made up three personas .     Insight   By listening to our readers and potential members of the “ helpers club ” , we realized their   pains – and what gains we might offer . First of all a huge majority said , that they would really   like to help others . One man said : ” This is better than just giving money for a social project . ”   Another woman hoped that she might get something back like thankfulness . And a third   person said that it would be great if the magazine could identify social organizations and   write stories about them .    But we also realized that most of the people did not want to spend too much time ( 2 - 3 hours   per week at last ) , that the offerings had to be near their neighborhood and many of them   did not want a commitment on a regular basis . Most of the people only want to help when   they can afford to spent time , e.g. on weekends . 

 We clustered the outcome of the interviews by drawing 3 personas – potential members of   our new club : a young woman ( around 25 years old ) , a mid - aged man ( 50 to 55 years old ,   kids have moved out ) and an elderly woman ( 65 + years old , retired , yet still very fit and   interested ) . We learned : Men and women in their thirties and forties can not afford spending   much extra time , they are busy with family and job .     Approach   By doing ethnographic research we got a very good idea for the interests and needs of our   readers and potential club - members . While clustering and curating the outcomes , our team   appreciated the different approach of every team member .    And we also realized that we are just at the beginning of having an idea . We want to start a   second learning launch and identify organizations which might look for social volunteers . We   want to speak to experts ( leaders of NGO´s ) and then to professional helpers to learn about   their needs . We must look for competitors : Is there a market for social engagement ? What   do social organizations offer already ? What else could the “ helpers club ” offer to make it   attractive for readers ?    The tools of design - thinking did not only help us to develop our idea so far – we also learned   a lot about ourselves by discussing what we think about helping others and social   entrepreneurship .
### Output: 