Challenge – To come up with a workable business model for an education institute which 

 would   teach students to crack competitive exams for Governmental jobs . 

 Selection – After inital research and brain storming about students who are looking for 

 coaching and teaching to crack competitive exams to grab governmental jobs , I did discover that   1 . Students would be more comfortable attending classes online from the comfort of their homes 2 . If they are at home they can save a lot of money on transportation and living costs . 3 . Cheaper internet tariffs can make education affordable . 

 Therefore , using these info , one of the Ideas I came up with was to ‘ conduct online classes ’ instead   of classroom course . This led me to adopt Learning Launch tool . This tool was explained by Dr. Ed   Hess during week 4 . 

 Application – To test my idea , before I could increase it to a large scale , I wanted to test it 

 small . I made an announcement in the social media about the first “ Online batch ” directed to the   students who are preparing for the competitive exams . I did not spend much on it , the only expense   was on   Facebook and Youtube Ads . I used free subscription of online video streaming platform like Zoom . The other creative works like posters and videos were created by me with the help of free   tools available online . 

 I announced that the first week of the class will be ‘ free of cost ’ and if they like the sessions then   they can enrol for the rest for a fee . As I am a teacher as well , I decided to take the first week ’s   classes so that I do not have to pay someone else for that . My goal was to keep expenses as low as   possible . 

 To my surprise . I found 150 registrations for the course and out of that only 15 attended the first   week . After the first week of the course , I did call those 15 to check if they want to continue and   found none interested to continue . Zero admissions ! However , I did collect feedback from them   about the class and I found these below common comments . 1 . Teaching and delivery quality is good over online 2 . You are a good teacher , however you have not cracked the particular competitive exam , It would   be better if we had someone who have been there and done that . 3 . Looking for an institute with a track record of students who have cracked , yours is new so we are   not sure . 4 . Fee is pretty high . 

 Though the tool was useful in helping me conduct the experiment at a very low cost but the “ profit ” was not achieved . However , a lots of learning happened . 

 Insights – With the above feedback from the students who did attend the first week classes . 

 I found things which I would want to keep and few which I want to change . Now the first point ,   which is about my teaching abilities , I would want to keep but the other three points really helped   me understand that there are few changes which are to be done . Another key point I learnt was that   not all registrations will end up getting converted into attendance . In my case it was just 10 % . But   its OK to begin with . 

 Therefore this approach of Design Thinking through the tool ‘ Launching Learn ’ really helped me   learn a lot   of things about my business model at a very minimal cost whatsoever . Now imagine if I   had straight away put my idea into a large scale deployment then I would have really met into a   huge financial loss . 

 Approach – Now as the next step , I would work on feedback and conduct another “ Free First   week ” by repeating all what I did previously ( putting ads in social media , creating posters and   creatives by myself etc ) however with the changes which are given below . 

 1 . I will remain as a teacher , however I would not conduct all the classes . I will bring in a reputed   teacher atleast for 2 days in the first week . This will convince students that the experienced and   reputed teachers are part of my faculty . 2 . I will announce a discount in fee for the ‘ intial ’ set of students . Now this will solve points 3 and   4 , given above . Usually the established institutes charge high fee , now as my institute is new I will   charge them low fees through discount . Therefore , the chances are , students who ca n’t afford   rexpensive institutes , might get interested to join my institute . 

 So this is my journey so far with “ Design Thinking ” to start and run an education institute which   will help students crack competitive exams for governmental jobs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge – To come up with a workable business model for an education institute which 

 would   teach students to crack competitive exams for Governmental jobs . 

 Selection – After inital research and brain storming about students who are looking for 

 coaching and teaching to crack competitive exams to grab governmental jobs , I did discover that   1 . Students would be more comfortable attending classes online from the comfort of their homes 2 . If they are at home they can save a lot of money on transportation and living costs . 3 . Cheaper internet tariffs can make education affordable . 

 Therefore , using these info , one of the Ideas I came up with was to ‘ conduct online classes ’ instead   of classroom course . This led me to adopt Learning Launch tool . This tool was explained by Dr. Ed   Hess during week 4 . 

 Application – To test my idea , before I could increase it to a large scale , I wanted to test it 

 small . I made an announcement in the social media about the first “ Online batch ” directed to the   students who are preparing for the competitive exams . I did not spend much on it , the only expense   was on   Facebook and Youtube Ads . I used free subscription of online video streaming platform like Zoom . The other creative works like posters and videos were created by me with the help of free   tools available online . 

 I announced that the first week of the class will be ‘ free of cost ’ and if they like the sessions then   they can enrol for the rest for a fee . As I am a teacher as well , I decided to take the first week ’s   classes so that I do not have to pay someone else for that . My goal was to keep expenses as low as   possible . 

 To my surprise . I found 150 registrations for the course and out of that only 15 attended the first   week . After the first week of the course , I did call those 15 to check if they want to continue and   found none interested to continue . Zero admissions ! However , I did collect feedback from them   about the class and I found these below common comments . 1 . Teaching and delivery quality is good over online 2 . You are a good teacher , however you have not cracked the particular competitive exam , It would   be better if we had someone who have been there and done that . 3 . Looking for an institute with a track record of students who have cracked , yours is new so we are   not sure . 4 . Fee is pretty high . 

 Though the tool was useful in helping me conduct the experiment at a very low cost but the “ profit ” was not achieved . However , a lots of learning happened . 

 Insights – With the above feedback from the students who did attend the first week classes . 

 I found things which I would want to keep and few which I want to change . Now the first point ,   which is about my teaching abilities , I would want to keep but the other three points really helped   me understand that there are few changes which are to be done . Another key point I learnt was that   not all registrations will end up getting converted into attendance . In my case it was just 10 % . But   its OK to begin with . 

 Therefore this approach of Design Thinking through the tool ‘ Launching Learn ’ really helped me   learn a lot   of things about my business model at a very minimal cost whatsoever . Now imagine if I   had straight away put my idea into a large scale deployment then I would have really met into a   huge financial loss . 

 Approach – Now as the next step , I would work on feedback and conduct another “ Free First   week ” by repeating all what I did previously ( putting ads in social media , creating posters and   creatives by myself etc ) however with the changes which are given below . 

 1 . I will remain as a teacher , however I would not conduct all the classes . I will bring in a reputed   teacher atleast for 2 days in the first week . This will convince students that the experienced and   reputed teachers are part of my faculty . 2 . I will announce a discount in fee for the ‘ intial ’ set of students . Now this will solve points 3 and   4 , given above . Usually the established institutes charge high fee , now as my institute is new I will   charge them low fees through discount . Therefore , the chances are , students who ca n’t afford   rexpensive institutes , might get interested to join my institute . 

 So this is my journey so far with “ Design Thinking ” to start and run an education institute which   will help students crack competitive exams for governmental jobs .
### Output: 