Alberto Gonzalez   Design Thinking for Innovation Course 

 September 3 , 2017 

 A personal reflection about 

 Learning Launches   Peer - graded Assignment Reﬂection 

 Challenge 

 I currently work in a Spanish ﬁnancial company , where one of my main responsibilities 

 is to promote its digital transformation through innovation and new digital assets , among 

 which I would highlight our mobile app on Apple iOS and Google Android platforms . 

 My organization has more than a hundred years of history , so it could be considered a 

 very traditional company in its approaches , and especially in its decision making process . Any 

 relevant change in our strategy and core assets should be analyzed down to the smallest detail , 

 and a high number of people should participate in the ﬁnal decision . It 's easy to understand 

 how I 'm not describing an agile business to meet the digital challenges facing the ﬁnancial 

 industry . 

 Our clients ' behavior is changing , and we do not fully understand it . The problem is 

 even greater when there are new companies such as Facebook ( Money ) , Apple ( Pay ) or N26 

 that have a more agile approach and , thanks to this , they have a better knowledge of the real 

 consumer behavior patterns , their expectations and their wishes than ours actual knowledge . 

 Speciﬁcally , we are currently looking how our customers would like to be up to date on 

 their personal ﬁnances : how to ﬁnd out they have received the payroll ; have made an unusual 

 order ; or whatever they need to know about changes in what they your money . 

 Until now , the alternative would have been long working sessions analyzing options , 

 long projects to build an expensive solution and test it in the market . This course teaches us 

 how there are other more successful approaches . 

 Selection 

 Because of the situation described , it is easy to understand how we must adapt our 

 corporate processes and our way of working to a more ﬂexible model , where we can obtain 

 REFLECTION ABOUT LEARNING LAUNCHES � 1 

 valuable knowledge of our clients , in a fast , low cost and low level of risk way . Would our 

 clients like to know every small detail of changes in their personal ﬁnances ? Are they 

 interested in conﬁguring every possible notiﬁcation in detail , or do they want simplicity and 

 give you just a few preconﬁgured options ? Do you want messages very clear and detailed , or 

 will you prefer something less intensive and discreet ? 

 Obviously we have some interesting ideas , but thanks to what we have been learned in 

 this course , I have been able to conﬁrm that the Learning Launch technique is adequate to 

 solve this kind of problem . In my opinion , we could deﬁne this technique as an experiment 

 conducted in the marketplace quickly and inexpensive , forming a bridge between customer 

 co - creation and commercial rollout . 

 As Om Eze has explained throughout the course , as well as 

 Ser Berger speciﬁcally in the video of week 4 , this technique is ideal to test the 

 remaining critical assumptions about why this is an attractive business idea . In my company 

 we are looking for the necessary knowledge to discover What Wows and What Works to our 

 customers , and thanks to Learning Launch technique it is possible to achieve it , meeting 

 agility , cost and risk business criteria . 

 Application 

 The ﬁrst idea that we took to the reality was to create a new community , all through 

 social networks , where we got in touch with what we could call our Friends & Family : a small 

 set of clients with whom we could contrast their opinions , containing risks and costs , but 

 gaining knowledge . 

 Once this social community was created , we designed several prototypes ( not 

 programming , just visualizations as we learned in the course ) about how the digital 

 experiences might be to keep up with your personal ﬁnances through an app , a mobile widget 

 or other more creative scenarios . But the most important point for us was to launch a survey 

 with open questions about satisfaction of the test . We had great surprises in that regard , since 

 many of the key lessons learned came from answers to those open questions , not directly 

 linked to one of the alternatives shown in the visualizations . 

 To govern the process , a product manager was responsible for the design and its contrast 

 in the new community created , as well as to report after the seven days we had the 

 experiment open . 

 REFLECTION ABOUT LEARNING LAUNCHES � 2 

 Insight 

 Undoubtedly , this idea was a great opportunity to learn how to gain knowledge about 

 our clients , in an environment as complex and with as much uncertainty as ours . 

 In a low intrusive way , and minimizing costs and risks , we were able to empathize with 

 them , adapting their own language and not ours , and gaining a key knowledge to do things 

 better in the future . We had good ideas and hypotheses about the behavior of our customers , 

 and thanks to this Learning Launch it were notably reﬁned and reﬁned . 

 To this day we have not yet implemented the improvements identiﬁed in our app , but I 

 hope that in a few weeks it will be working in the market , and most important , we will 

 continue to learn and improve . 

 Approach 

 Throughout this Learning Launch , many lessons have been learned , but if I were to 

 highlight only the main ones I would undoubtedly highlight the need to perform a very clear 

 expectations management in the team and stakeholder involved . In an organization so 

 traditional as mine , without a doubt this is a key point to manage in the future . 

 On the other hand , another dimension on which the next Learning Launch would act 

 differently is to empathize more with the teams involved , attending to their training needs and 

 associated cultural change . I think that all participants should take the course of Om Eze that we have all done ;) 

 REFLECTION ABOUT LEARNING LAUNCHES � 3 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Alberto Gonzalez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Alberto Gonzalez   Design Thinking for Innovation Course 

 September 3 , 2017 

 A personal reflection about 

 Learning Launches   Peer - graded Assignment Reﬂection 

 Challenge 

 I currently work in a Spanish ﬁnancial company , where one of my main responsibilities 

 is to promote its digital transformation through innovation and new digital assets , among 

 which I would highlight our mobile app on Apple iOS and Google Android platforms . 

 My organization has more than a hundred years of history , so it could be considered a 

 very traditional company in its approaches , and especially in its decision making process . Any 

 relevant change in our strategy and core assets should be analyzed down to the smallest detail , 

 and a high number of people should participate in the ﬁnal decision . It 's easy to understand 

 how I 'm not describing an agile business to meet the digital challenges facing the ﬁnancial 

 industry . 

 Our clients ' behavior is changing , and we do not fully understand it . The problem is 

 even greater when there are new companies such as Facebook ( Money ) , Apple ( Pay ) or N26 

 that have a more agile approach and , thanks to this , they have a better knowledge of the real 

 consumer behavior patterns , their expectations and their wishes than ours actual knowledge . 

 Speciﬁcally , we are currently looking how our customers would like to be up to date on 

 their personal ﬁnances : how to ﬁnd out they have received the payroll ; have made an unusual 

 order ; or whatever they need to know about changes in what they your money . 

 Until now , the alternative would have been long working sessions analyzing options , 

 long projects to build an expensive solution and test it in the market . This course teaches us 

 how there are other more successful approaches . 

 Selection 

 Because of the situation described , it is easy to understand how we must adapt our 

 corporate processes and our way of working to a more ﬂexible model , where we can obtain 

 REFLECTION ABOUT LEARNING LAUNCHES � 1 

 valuable knowledge of our clients , in a fast , low cost and low level of risk way . Would our 

 clients like to know every small detail of changes in their personal ﬁnances ? Are they 

 interested in conﬁguring every possible notiﬁcation in detail , or do they want simplicity and 

 give you just a few preconﬁgured options ? Do you want messages very clear and detailed , or 

 will you prefer something less intensive and discreet ? 

 Obviously we have some interesting ideas , but thanks to what we have been learned in 

 this course , I have been able to conﬁrm that the Learning Launch technique is adequate to 

 solve this kind of problem . In my opinion , we could deﬁne this technique as an experiment 

 conducted in the marketplace quickly and inexpensive , forming a bridge between customer 

 co - creation and commercial rollout . 

 As Om Eze has explained throughout the course , as well as 

 Ser Berger speciﬁcally in the video of week 4 , this technique is ideal to test the 

 remaining critical assumptions about why this is an attractive business idea . In my company 

 we are looking for the necessary knowledge to discover What Wows and What Works to our 

 customers , and thanks to Learning Launch technique it is possible to achieve it , meeting 

 agility , cost and risk business criteria . 

 Application 

 The ﬁrst idea that we took to the reality was to create a new community , all through 

 social networks , where we got in touch with what we could call our Friends & Family : a small 

 set of clients with whom we could contrast their opinions , containing risks and costs , but 

 gaining knowledge . 

 Once this social community was created , we designed several prototypes ( not 

 programming , just visualizations as we learned in the course ) about how the digital 

 experiences might be to keep up with your personal ﬁnances through an app , a mobile widget 

 or other more creative scenarios . But the most important point for us was to launch a survey 

 with open questions about satisfaction of the test . We had great surprises in that regard , since 

 many of the key lessons learned came from answers to those open questions , not directly 

 linked to one of the alternatives shown in the visualizations . 

 To govern the process , a product manager was responsible for the design and its contrast 

 in the new community created , as well as to report after the seven days we had the 

 experiment open . 

 REFLECTION ABOUT LEARNING LAUNCHES � 2 

 Insight 

 Undoubtedly , this idea was a great opportunity to learn how to gain knowledge about 

 our clients , in an environment as complex and with as much uncertainty as ours . 

 In a low intrusive way , and minimizing costs and risks , we were able to empathize with 

 them , adapting their own language and not ours , and gaining a key knowledge to do things 

 better in the future . We had good ideas and hypotheses about the behavior of our customers , 

 and thanks to this Learning Launch it were notably reﬁned and reﬁned . 

 To this day we have not yet implemented the improvements identiﬁed in our app , but I 

 hope that in a few weeks it will be working in the market , and most important , we will 

 continue to learn and improve . 

 Approach 

 Throughout this Learning Launch , many lessons have been learned , but if I were to 

 highlight only the main ones I would undoubtedly highlight the need to perform a very clear 

 expectations management in the team and stakeholder involved . In an organization so 

 traditional as mine , without a doubt this is a key point to manage in the future . 

 On the other hand , another dimension on which the next Learning Launch would act 

 differently is to empathize more with the teams involved , attending to their training needs and 

 associated cultural change . I think that all participants should take the course of Om Eze that we have all done ;) 

 REFLECTION ABOUT LEARNING LAUNCHES � 3
### Output: 