Reflection – Visualization – VW 

 Challenge :   My organization was exploring an opportunity to come up with an insurance value   proposition for a niche segment of customers ( let ’s call this segment as ‘ Segment A ’ ) . For   this purpose it was important to understand the status quo in terms of our current product   portfolio , historical performance , opportunity size , competitor offerings and current level of   engagement with ‘ Segment A ’ . Also throughout the new product development journey   there were numbers of stakeholders involved and a comprehensive tool was needed to   convince and seek their buy - in     Selection :   I selected ‘ Visualization ’ as a tool as it would help me empathize with the customer and get   closer to them for understanding their explicit & implicit needs . Guidance provided by Ms.   Angela Myer in ‘ Week 1 ’ course inspired me to use this tool as I could relate to its   application throughout the entire design process . It would also enable me to present and   help the audience in visual thinking of our value proposition thereby making them believe in   the business case .     Application :   Visualization as a tool was applied in following aspects of the problem solving :   a. Easy to Understand Graphs & Charts :   Existing products which were catering to ‘ Segment A ’ were taken up for performance   analysis in terms of Avg . volumes , Avg . ticket size ( in terms of dollar value ) , Customer   demographics , perceived value and opportunity size ( in terms of dollar value ) for a new   product .     b. Customer Journey Mapping :   As – Is customer journey was understood by drawing a step by step flow chart comprising of   the complete insurance buying journey for ‘ Segment A ’ . This flow chart helped us to   understand the buying experience , existing product feature appeal , customer views on the   bottlenecks due to back office processes as well as decision points during the buying   journey .      c. Exploring the ‘ What – If ’ for Product Contour :   One of the important stages where visualization made an impact was in exploring the   product structure , pricing and the associated customer buying journey . A storyboard was   also developed to visualize the ‘ To – be ’ buying journey .     Insight :   Visualization is indeed a powerful tool . It creates a wave of energy in a meeting room and   charges up the discussion through White - boarding or Flip - charting . Some of the insights I   gathered are : 

 a. Visualization in whatever format needs to be preserved ( I used flip charts and white 

 board photos ) till the end of project as it will help the stakeholders recollect the   context under which certain decisions were made throughout the design process 

 b. Visual thinking in a group requires the ambience of the room / meeting space to be 

 comfortable and colourful . Preferably the set up should be non - formal where   opinion put forward by each of the group member is considered equal and given the   same important as the other person irrespective of their designation or role in the   organization . This helps the team members to express themselves completely and   their creativity is triggered whole heartedly . Adding colours through elements like   colourful markers , sketch pens , post its adds a touch of creativity and cheerfulness to   the visual thinking process . 

 Approach ( Futuristic ):   I would explore different means of doing visualization ( depending on the need and   audience ) which were not used in the current project . Some of those things include   customer photography on the field ( Branch Offices ) , customer behaviour videos , customer   call recordings and conversation mapping and Agent – Customer interaction map using stick   figures etc . By trying various tools , I think I should be able to develop a toolbox which would   help in all the projects going forward . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualization – VW 

 Challenge :   My organization was exploring an opportunity to come up with an insurance value   proposition for a niche segment of customers ( let ’s call this segment as ‘ Segment A ’ ) . For   this purpose it was important to understand the status quo in terms of our current product   portfolio , historical performance , opportunity size , competitor offerings and current level of   engagement with ‘ Segment A ’ . Also throughout the new product development journey   there were numbers of stakeholders involved and a comprehensive tool was needed to   convince and seek their buy - in     Selection :   I selected ‘ Visualization ’ as a tool as it would help me empathize with the customer and get   closer to them for understanding their explicit & implicit needs . Guidance provided by Ms.   Angela Myer in ‘ Week 1 ’ course inspired me to use this tool as I could relate to its   application throughout the entire design process . It would also enable me to present and   help the audience in visual thinking of our value proposition thereby making them believe in   the business case .     Application :   Visualization as a tool was applied in following aspects of the problem solving :   a. Easy to Understand Graphs & Charts :   Existing products which were catering to ‘ Segment A ’ were taken up for performance   analysis in terms of Avg . volumes , Avg . ticket size ( in terms of dollar value ) , Customer   demographics , perceived value and opportunity size ( in terms of dollar value ) for a new   product .     b. Customer Journey Mapping :   As – Is customer journey was understood by drawing a step by step flow chart comprising of   the complete insurance buying journey for ‘ Segment A ’ . This flow chart helped us to   understand the buying experience , existing product feature appeal , customer views on the   bottlenecks due to back office processes as well as decision points during the buying   journey .      c. Exploring the ‘ What – If ’ for Product Contour :   One of the important stages where visualization made an impact was in exploring the   product structure , pricing and the associated customer buying journey . A storyboard was   also developed to visualize the ‘ To – be ’ buying journey .     Insight :   Visualization is indeed a powerful tool . It creates a wave of energy in a meeting room and   charges up the discussion through White - boarding or Flip - charting . Some of the insights I   gathered are : 

 a. Visualization in whatever format needs to be preserved ( I used flip charts and white 

 board photos ) till the end of project as it will help the stakeholders recollect the   context under which certain decisions were made throughout the design process 

 b. Visual thinking in a group requires the ambience of the room / meeting space to be 

 comfortable and colourful . Preferably the set up should be non - formal where   opinion put forward by each of the group member is considered equal and given the   same important as the other person irrespective of their designation or role in the   organization . This helps the team members to express themselves completely and   their creativity is triggered whole heartedly . Adding colours through elements like   colourful markers , sketch pens , post its adds a touch of creativity and cheerfulness to   the visual thinking process . 

 Approach ( Futuristic ):   I would explore different means of doing visualization ( depending on the need and   audience ) which were not used in the current project . Some of those things include   customer photography on the field ( Branch Offices ) , customer behaviour videos , customer   call recordings and conversation mapping and Agent – Customer interaction map using stick   figures etc . By trying various tools , I think I should be able to develop a toolbox which would   help in all the projects going forward .
### Output: 