Learning Launch - Design Thinking for innovation 

 Application   I am a UX Strategist and my job is to help young entrepreneurs to create products people really   want to use . A few weeks ago a client came to me and said that for ﬁnancial reasons , the time we   had left to launch a product on the market was 3 weeks . As 2 weeks were estimated necessary to   develop the product , we only had 5 days to «   test and learn   » . This kind of situation force you to be   extremely disciplined and reactive . So my challenge as a consultant was to think and ﬁnd the best   tool to do that . 

 Selection   As the main issue i was facing was a lack of time , the idea of using Design thinking seemed   appropriate to me . Depending of the size of the company , the process can be more or less   important , but it is ﬂexible . And as i work with entrepreneurs and small companies , I had the   advantage of reactivity . The learning launch process is all about conducting experiment on the   marketplace quickly and inexpensively . It also emphasizes on learning on the main assumptions   we have at this stage , and that was exactly what we needed to do . 

 Application   The ﬁrst thing we did was to organize the 5 days we had with a great precision to make sure we   go through all the process without missing any step . So basically we made a one page guide that   listed the main assumptions we still had to clarify , the ones you only learn when the product is   facing « real customers » on a « real market   » . 

 Then we focused on all the data we needed to track , measure and verify the relevance of the   assumptions we were about to test . It can sounds like a simple task , but I think it is quite difﬁcult .   You can easily fall into what is called «   vanity metrics   » and not track the right metric . 

 Now that we know what to learn and how to measure it , we ﬁxed some quantitative objectives . As   the clock were running , we did n’t want to lose time by doing the test for too long , so we decided a   «   roof   » , a limit for each metric . When that limit is reached , we could consider we have enough   data to make statements and express an impartial feedback on a given assumption . 

 Note : In this case we already had ( before the learning launch ) tested the main assumptions , that   could be considered necessary to validate the value proposition . So the aim of this work were   more to deﬁne how to «   dress   » the value proposition to have a perfect match with the user needs ,   as they shared earlier in the process . 

 Insight   Innovative entrepreneurs I work with are very often in technology , and they usually have a ( bad )   habit and focus on product design and launching fast . In other terms they usually miss the   importance of a user centric approach . The Design Thinking Process and that tool of learning   launches are a perfect way to combine user feedbacks and fast cycles of production . 

 Approach   As a UX Strategist , my approach is quite related with the idea of User centric Design . The Design   Thinking set of tools is perfect for me as it is ﬂexible according to my client needs . I have been   taught for a long time the following process : decide - > produce - > measure , and there is nothing   about learning . As i see it , new companies are no longer in a top - bottom approach and when we   give them the tool to co - create their product with the right customers , they actually love it ( as   much as i do ) . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch - Design Thinking for innovation 

 Application   I am a UX Strategist and my job is to help young entrepreneurs to create products people really   want to use . A few weeks ago a client came to me and said that for ﬁnancial reasons , the time we   had left to launch a product on the market was 3 weeks . As 2 weeks were estimated necessary to   develop the product , we only had 5 days to «   test and learn   » . This kind of situation force you to be   extremely disciplined and reactive . So my challenge as a consultant was to think and ﬁnd the best   tool to do that . 

 Selection   As the main issue i was facing was a lack of time , the idea of using Design thinking seemed   appropriate to me . Depending of the size of the company , the process can be more or less   important , but it is ﬂexible . And as i work with entrepreneurs and small companies , I had the   advantage of reactivity . The learning launch process is all about conducting experiment on the   marketplace quickly and inexpensively . It also emphasizes on learning on the main assumptions   we have at this stage , and that was exactly what we needed to do . 

 Application   The ﬁrst thing we did was to organize the 5 days we had with a great precision to make sure we   go through all the process without missing any step . So basically we made a one page guide that   listed the main assumptions we still had to clarify , the ones you only learn when the product is   facing « real customers » on a « real market   » . 

 Then we focused on all the data we needed to track , measure and verify the relevance of the   assumptions we were about to test . It can sounds like a simple task , but I think it is quite difﬁcult .   You can easily fall into what is called «   vanity metrics   » and not track the right metric . 

 Now that we know what to learn and how to measure it , we ﬁxed some quantitative objectives . As   the clock were running , we did n’t want to lose time by doing the test for too long , so we decided a   «   roof   » , a limit for each metric . When that limit is reached , we could consider we have enough   data to make statements and express an impartial feedback on a given assumption . 

 Note : In this case we already had ( before the learning launch ) tested the main assumptions , that   could be considered necessary to validate the value proposition . So the aim of this work were   more to deﬁne how to «   dress   » the value proposition to have a perfect match with the user needs ,   as they shared earlier in the process . 

 Insight   Innovative entrepreneurs I work with are very often in technology , and they usually have a ( bad )   habit and focus on product design and launching fast . In other terms they usually miss the   importance of a user centric approach . The Design Thinking Process and that tool of learning   launches are a perfect way to combine user feedbacks and fast cycles of production . 

 Approach   As a UX Strategist , my approach is quite related with the idea of User centric Design . The Design   Thinking set of tools is perfect for me as it is ﬂexible according to my client needs . I have been   taught for a long time the following process : decide - > produce - > measure , and there is nothing   about learning . As i see it , new companies are no longer in a top - bottom approach and when we   give them the tool to co - create their product with the right customers , they actually love it ( as   much as i do ) .
### Output: 