Designing for Innovation Loredana Abidin 

 Reﬂection : Visualization Tool 

 Challenge + Selection 

 My challenge was how to create a year long content calendar for a wellness blog that I ’m   launching . I needed to come up with interesting blog post titles for weekly posts and create a   content calendar that would help me plan content for the year . 

 I chose the visualization tool to help me get a big picture view of what I would be writing about   and to help me ensure that the content ﬂowed well together . 

 Application 

 I ﬁrst sketched out the 4 main topics that I would be writing about . These I called Life Wellbeing   areas . I also created symbols and colors for each area . 

 Next I created two customer personas for my target audience . I drew landscapes of their daily   life and what their problems and needs were . I created 4 life boards for the 4 main wellness   areas and I added stickies with ideas , problems , solutions , and inspiration . I shared with a   family member and gathered additional stickies of ideas . 

 I wrote list of books and research that I would be writing about and I drew where they   connected to the persona ’s life . 

 I drew symbols for holidays , seasonal milestones and other important events throughout the   year . I sketched out where content ﬁt in throughout the year and where psychological shifts   would be for the customer . 

 I drew a visual calendar with weekly topic ideas and where it ﬁt in my customer persona ’s life . 

 Insight + Approach 

 Using the visualization tool helped me get a better sense of my customer persona by visually   mapping out their life and how they transition throughout the year with seasons . 

 What I learned is that by laying out the four main topics that I will be writing about over a visual   map of the customer persona ’s life and seasonal milestones , I was able to see better where   content would be most impactful . I was also able to better visualize the ﬂow of content and I   saw some areas where it did n’t ﬁt in and I had to make adjustments . 

 Previously I had only written things in a chronological manner listing topics and months . I had   come up with a list of weekly blog posts for the year and it was very logical according to the   topic . However , when I drew landscapes and scenes for my customer persona and visually   mapped out seasonal milestones , I was able to better see the emotional map and see where   content connected better with what the customer may be going through during diﬀerent times   of year . 

 Once I created the visual map , I wrote out a content calendar with post ideas that would   resonate with my customer persona emotional needs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Loredana Abidin
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Designing for Innovation Loredana Abidin 

 Reﬂection : Visualization Tool 

 Challenge + Selection 

 My challenge was how to create a year long content calendar for a wellness blog that I ’m   launching . I needed to come up with interesting blog post titles for weekly posts and create a   content calendar that would help me plan content for the year . 

 I chose the visualization tool to help me get a big picture view of what I would be writing about   and to help me ensure that the content ﬂowed well together . 

 Application 

 I ﬁrst sketched out the 4 main topics that I would be writing about . These I called Life Wellbeing   areas . I also created symbols and colors for each area . 

 Next I created two customer personas for my target audience . I drew landscapes of their daily   life and what their problems and needs were . I created 4 life boards for the 4 main wellness   areas and I added stickies with ideas , problems , solutions , and inspiration . I shared with a   family member and gathered additional stickies of ideas . 

 I wrote list of books and research that I would be writing about and I drew where they   connected to the persona ’s life . 

 I drew symbols for holidays , seasonal milestones and other important events throughout the   year . I sketched out where content ﬁt in throughout the year and where psychological shifts   would be for the customer . 

 I drew a visual calendar with weekly topic ideas and where it ﬁt in my customer persona ’s life . 

 Insight + Approach 

 Using the visualization tool helped me get a better sense of my customer persona by visually   mapping out their life and how they transition throughout the year with seasons . 

 What I learned is that by laying out the four main topics that I will be writing about over a visual   map of the customer persona ’s life and seasonal milestones , I was able to see better where   content would be most impactful . I was also able to better visualize the ﬂow of content and I   saw some areas where it did n’t ﬁt in and I had to make adjustments . 

 Previously I had only written things in a chronological manner listing topics and months . I had   come up with a list of weekly blog posts for the year and it was very logical according to the   topic . However , when I drew landscapes and scenes for my customer persona and visually   mapped out seasonal milestones , I was able to better see the emotional map and see where   content connected better with what the customer may be going through during diﬀerent times   of year . 

 Once I created the visual map , I wrote out a content calendar with post ideas that would   resonate with my customer persona emotional needs .
### Output: 