Student : Maria Amin   Coursera : Design Thinking for Innovation , Maria Amin , UVA     Challenge :   The design thinking tool I chose from the Design Thinking course was storytelling .   This is a   skill I have wanted to improve as some of the most successful consultants I work with are great   storytellers .   Traditionally , the way we sell consulting within our service line is to identify the client 's   current issues and demonstrate our group ’s capabilities to address them .   We needed to change the way   we told our group 's consulting story .   A story that moves from a capabilities to character - driven   approach that all team members could tell and customers wanted to hear .      Selection : Our consulting sales practice is based on developing relationships based on high value and   trust .   As a result , I chose storytelling as a tool to build on connecting with clients in the way Design   Thinking week 2 lecture described it “ as a way to make a strategy relate - able , to give it color , life ,   through character and plot . " The lecture finally gave me a framework to build a story , develop suspense ,   and create a seemingly simple answer .   I believe this simplicity is a key to building trust and developing   relationships with clients .        Application :   I began with white - boarding the steps of storytelling with a colleague in a two - hour design   thinking session . We sectioned off parts of the walls with the 5 areas :   main character , sell the challenge ,   fellowship , tensions , and a path to move forward .   From a host of different characters , we started with   our main character as Valerie , a high level executive and a potential customer , tasked by her CEO with a   new annual goal to create a digital strategy to increase revenue for her business unit . We brainstormed   all the different ways Valerie could try to achieve this goal utilizing different colored sticky notes .    We   used the petal visualization tool as described in the week 3 : Meandyouhealth story part 1 to map out   the fellowship step to fully understand the people associated with Valerie .   This visually connected the   tensions that each relationship created , their needs , and how we could overcome them through our   story .   We put an action item in our " parking lot " to mind map these relationships further to create new   solutions and offerings for these customers and channels .   We also planned to evaluate each   relationship as one that might need its own story crafted .   The path to move step was perhaps the   easiest as we aligned outcomes , activities , and outputs with Valerie 's needs .   The alignment was   essential to create a simple solution and key to our story 's purpose of building trust and rapport .          Insight : Our efficient minds hoped that this one session would create a story that would resonate ,   however , we had to redo the white - boarding exercise again as we found we had an additional audience :   our consulting colleagues and leadership .   We had to add a layer to the story to engage our service line   leaders and to promote our new story internally .    After iterating on our final storyline , we tested with   select members of our audience through intentional practice sessions and in actual sales situations .    Feedback from these sessions was extremely beneficial and requires us to continue to iterate and adapt   the story .        Approach :   Our story , as technology consultants , needs to change as technology and our client 's needs   change .   As a result , we will need to iterate our story continuously .   I will keep the framework of   storytelling as a tool to use again .   One of my challenges will be to create a few different characters and   plots for the different personas we work with and sell to .   As mentioned before , as a team we need to   revisit and build out the value and tensions for each of our fellowship members so we can create stories   that resonate with our different customers , internal and external .   In general , I was very pleased with   the process and results of our first story and I am looking forward to furthering my storytelling skills . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Maria Amin
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Student : Maria Amin   Coursera : Design Thinking for Innovation , Maria Amin , UVA     Challenge :   The design thinking tool I chose from the Design Thinking course was storytelling .   This is a   skill I have wanted to improve as some of the most successful consultants I work with are great   storytellers .   Traditionally , the way we sell consulting within our service line is to identify the client 's   current issues and demonstrate our group ’s capabilities to address them .   We needed to change the way   we told our group 's consulting story .   A story that moves from a capabilities to character - driven   approach that all team members could tell and customers wanted to hear .      Selection : Our consulting sales practice is based on developing relationships based on high value and   trust .   As a result , I chose storytelling as a tool to build on connecting with clients in the way Design   Thinking week 2 lecture described it “ as a way to make a strategy relate - able , to give it color , life ,   through character and plot . " The lecture finally gave me a framework to build a story , develop suspense ,   and create a seemingly simple answer .   I believe this simplicity is a key to building trust and developing   relationships with clients .        Application :   I began with white - boarding the steps of storytelling with a colleague in a two - hour design   thinking session . We sectioned off parts of the walls with the 5 areas :   main character , sell the challenge ,   fellowship , tensions , and a path to move forward .   From a host of different characters , we started with   our main character as Valerie , a high level executive and a potential customer , tasked by her CEO with a   new annual goal to create a digital strategy to increase revenue for her business unit . We brainstormed   all the different ways Valerie could try to achieve this goal utilizing different colored sticky notes .    We   used the petal visualization tool as described in the week 3 : Meandyouhealth story part 1 to map out   the fellowship step to fully understand the people associated with Valerie .   This visually connected the   tensions that each relationship created , their needs , and how we could overcome them through our   story .   We put an action item in our " parking lot " to mind map these relationships further to create new   solutions and offerings for these customers and channels .   We also planned to evaluate each   relationship as one that might need its own story crafted .   The path to move step was perhaps the   easiest as we aligned outcomes , activities , and outputs with Valerie 's needs .   The alignment was   essential to create a simple solution and key to our story 's purpose of building trust and rapport .          Insight : Our efficient minds hoped that this one session would create a story that would resonate ,   however , we had to redo the white - boarding exercise again as we found we had an additional audience :   our consulting colleagues and leadership .   We had to add a layer to the story to engage our service line   leaders and to promote our new story internally .    After iterating on our final storyline , we tested with   select members of our audience through intentional practice sessions and in actual sales situations .    Feedback from these sessions was extremely beneficial and requires us to continue to iterate and adapt   the story .        Approach :   Our story , as technology consultants , needs to change as technology and our client 's needs   change .   As a result , we will need to iterate our story continuously .   I will keep the framework of   storytelling as a tool to use again .   One of my challenges will be to create a few different characters and   plots for the different personas we work with and sell to .   As mentioned before , as a team we need to   revisit and build out the value and tensions for each of our fellowship members so we can create stories   that resonate with our different customers , internal and external .   In general , I was very pleased with   the process and results of our first story and I am looking forward to furthering my storytelling skills .
### Output: 