1 | P a g e 

 Assignment - Design Thinking for Innovation 

 ( Visualization ) 

 Challenge :   My customer ( XYZ Electronics ) is into heavy electrical equipment such as transformers , electric boilers ,   etc . XYZ Electronics was running a large digital transformation programme with the objective to enhance   the selling experience for their Sales force . One of the needs was to enable the Sales force ( or XYZ account   managers ) to showcase the premium that XYZ Electronics charge to their customers for their products .   XYZ Electronics provide certain services that other vendors in the same industry does n’t offer and hence   they charge a premium on their products . But , it becomes difficult for the XYZ account managers to justify   this premium as they did not have any well - defined calculating or tracking mechanism . Their additional   services include : 

    Timely monitoring of equipment 

    XYZ expert consulting 

    Rapid order delivery 

 Selection :   In order to deal with this situation , I choose “ Visualization ” design thinking tool . I got to know that XYZ   account managers have tried to calculate and track the services delivered in PowerPoint presentations   and excel files in the past . Hence , I had some information that I can refer to and I can draw insights from   it and nourish / augment along with the account managers in defining the scope and key elements of the   solution .     Application :   Since I had an access to existing PowerPoint presentations and excel files that XYZ account managers had   created for showcasing value of premium services to their customers , I was able to learn and amalgamate   the information in those files into something that is more relevant , user friendly and customer facing . I   also conducted a few interviews with regional XYZ account managers to gather more information and   included in the visualizations that I was preparing . 

 Then , I organized workshops with a set of XYZ account managers ( 4 - 5 in a group ) . In these workshops I   displayed the sketches that I created from the existing material and the interviews on a wall . Then , I asked   the members to rate the visualizations based on two parameters : 

 1 . Rate ( rank ) the elements that the customers most value   2 . Signal the visualization that we can quantify ( Green ) or can not quantify ( Red ) 

 Later , in these workshops , I also co - created along with the account managers in defining the right   visualizations . I was amazed to understand that the account managers wanted something “ jazzy ” to   showcase to their customers and not just numbers or plain data . 

 2 | P a g e 

 Insights : 

 After having conducted multiple workshops along with different set of XYZ account managers , I could   draw following important insights : 

 1 . Displaying graphics helped the stakeholders relate faster to what they have been showcasing 

 earlier and what else they can do 

 2 . Co - creation in the workshop and modification of graphics ( based on live feedbacks ) was much 

 appreciated 

 3 . Account managers were looking for a tool that they can download on their smartphones and open 

 in front of their customers to drive sales conversations 

 4 . Account managers were clear as to what is important for them to include in the tool ( through 

 relative ranking exercise ) 

 5 . They were able to understand the missing variables and what they need to do in order to get the 

 missing pieces ( through Green - Red signaling exercise ) 

 Approach :   As I found out that the most important aspect of visualization is shared ideas and evolution on the basis   of them , next time I would use the visualization tool to start from scratch in the workshop itself and not   bring something from the existing material . I could discover that the XYZ account managers had a lot more   information with them based on their experience than I could find in the existing material . Hence , as a   starter I would prefer to get the insights from the stakeholders and then perhaps validate or augment   with what is available from the past .     * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 | P a g e 

 Assignment - Design Thinking for Innovation 

 ( Visualization ) 

 Challenge :   My customer ( XYZ Electronics ) is into heavy electrical equipment such as transformers , electric boilers ,   etc . XYZ Electronics was running a large digital transformation programme with the objective to enhance   the selling experience for their Sales force . One of the needs was to enable the Sales force ( or XYZ account   managers ) to showcase the premium that XYZ Electronics charge to their customers for their products .   XYZ Electronics provide certain services that other vendors in the same industry does n’t offer and hence   they charge a premium on their products . But , it becomes difficult for the XYZ account managers to justify   this premium as they did not have any well - defined calculating or tracking mechanism . Their additional   services include : 

    Timely monitoring of equipment 

    XYZ expert consulting 

    Rapid order delivery 

 Selection :   In order to deal with this situation , I choose “ Visualization ” design thinking tool . I got to know that XYZ   account managers have tried to calculate and track the services delivered in PowerPoint presentations   and excel files in the past . Hence , I had some information that I can refer to and I can draw insights from   it and nourish / augment along with the account managers in defining the scope and key elements of the   solution .     Application :   Since I had an access to existing PowerPoint presentations and excel files that XYZ account managers had   created for showcasing value of premium services to their customers , I was able to learn and amalgamate   the information in those files into something that is more relevant , user friendly and customer facing . I   also conducted a few interviews with regional XYZ account managers to gather more information and   included in the visualizations that I was preparing . 

 Then , I organized workshops with a set of XYZ account managers ( 4 - 5 in a group ) . In these workshops I   displayed the sketches that I created from the existing material and the interviews on a wall . Then , I asked   the members to rate the visualizations based on two parameters : 

 1 . Rate ( rank ) the elements that the customers most value   2 . Signal the visualization that we can quantify ( Green ) or can not quantify ( Red ) 

 Later , in these workshops , I also co - created along with the account managers in defining the right   visualizations . I was amazed to understand that the account managers wanted something “ jazzy ” to   showcase to their customers and not just numbers or plain data . 

 2 | P a g e 

 Insights : 

 After having conducted multiple workshops along with different set of XYZ account managers , I could   draw following important insights : 

 1 . Displaying graphics helped the stakeholders relate faster to what they have been showcasing 

 earlier and what else they can do 

 2 . Co - creation in the workshop and modification of graphics ( based on live feedbacks ) was much 

 appreciated 

 3 . Account managers were looking for a tool that they can download on their smartphones and open 

 in front of their customers to drive sales conversations 

 4 . Account managers were clear as to what is important for them to include in the tool ( through 

 relative ranking exercise ) 

 5 . They were able to understand the missing variables and what they need to do in order to get the 

 missing pieces ( through Green - Red signaling exercise ) 

 Approach :   As I found out that the most important aspect of visualization is shared ideas and evolution on the basis   of them , next time I would use the visualization tool to start from scratch in the workshop itself and not   bring something from the existing material . I could discover that the XYZ account managers had a lot more   information with them based on their experience than I could find in the existing material . Hence , as a   starter I would prefer to get the insights from the stakeholders and then perhaps validate or augment   with what is available from the past .     * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
### Output: 