My Submission for completion of design Thinking for Innovation by University of Virginia   on Coursera . 

 -   Rashid Kt 

 Challenge     I am a member of a company with a product range from cosmetics , soaps , detergents , soda ash   and so on . The company has positioned itself as a niche in the low - end detergent and soap   market . However , now the challenge is to retain upper middle - class consumers who will   occupy the high - end market eventually . The project is to launch new products for the high - end   market .      Selection      I have already considered various design thinking tools like visualisation , brainstorming , mind- mapping and their pros and cons . There are lots of ways but the most appropriate one for this   challenge is Learning launch . Briefly speaking , the tool of leaning launch revolves around the   fact that a business plan may not be the immediate reaction to any idea . In reference to the   video lecture by Michael Ebert , business plan is a traditional approach where we tend to assume   financials projections like returns based on our judgement . But in the end , they ’re just guesses .   And we end up tweaking them until we hit the rate . Instead , going for an experiment and testing   a hypothesis is an assertion .      Application     The experiments done were fast and cheap . I made a hypothesis : Launching new products for   the high - end market will help to retain the upper middle - class consumers . A group of persons   in form of the upper middle - class had this specific problem in form of a need for products that   solve their high - end needs .    The learning launch of the new product we did surveys to find out these needs by quickly   engaging with the customers and testing our assumptions . After the process , we applied the   selected tool of learning launch in the following two ways that meets the need better than   current : 

 1 . A Fabric wash market with immense potential due to the benefits that the soap melts 

 less in water , had better stability and thus longer duration i.e. improvising the quality . 

 2 . Instead of door - to - door selling , using channels like online platforms , retail stores and 

 supermarkets where the upper middle - class comes to shop . 

 Insight     By applying the Learning launch tool , we looked at the market with a completely different   paradigm . We looked from different perspectives and took the company to a higher level   because after the tests , data confirmed it . It was an important step before launching a whole   range of products and changing the company ’s products portfolio .    This is what the customers want , we as a company can do it and the economics can sustain it   due to the need in market place . This creates the WOW zone .     Approach 

 I had considered all the advantages and disadvantages of leveraging the several design thinking   tools for this challenge . Learning launch is the most appropriate tool . It gave insights on the   basis of these two launches . All future launches will reflect these insights .    If we have to select an alternate tool , the second choice would be mind - mapping . I ’d lay out   the data for everybody to see and ask them to leave notes individually for any learning that   they believe should be incorporated . Clusters would be formed and insights would be   generated . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Rashid Kt
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: My Submission for completion of design Thinking for Innovation by University of Virginia   on Coursera . 

 -   Rashid Kt 

 Challenge     I am a member of a company with a product range from cosmetics , soaps , detergents , soda ash   and so on . The company has positioned itself as a niche in the low - end detergent and soap   market . However , now the challenge is to retain upper middle - class consumers who will   occupy the high - end market eventually . The project is to launch new products for the high - end   market .      Selection      I have already considered various design thinking tools like visualisation , brainstorming , mind- mapping and their pros and cons . There are lots of ways but the most appropriate one for this   challenge is Learning launch . Briefly speaking , the tool of leaning launch revolves around the   fact that a business plan may not be the immediate reaction to any idea . In reference to the   video lecture by Michael Ebert , business plan is a traditional approach where we tend to assume   financials projections like returns based on our judgement . But in the end , they ’re just guesses .   And we end up tweaking them until we hit the rate . Instead , going for an experiment and testing   a hypothesis is an assertion .      Application     The experiments done were fast and cheap . I made a hypothesis : Launching new products for   the high - end market will help to retain the upper middle - class consumers . A group of persons   in form of the upper middle - class had this specific problem in form of a need for products that   solve their high - end needs .    The learning launch of the new product we did surveys to find out these needs by quickly   engaging with the customers and testing our assumptions . After the process , we applied the   selected tool of learning launch in the following two ways that meets the need better than   current : 

 1 . A Fabric wash market with immense potential due to the benefits that the soap melts 

 less in water , had better stability and thus longer duration i.e. improvising the quality . 

 2 . Instead of door - to - door selling , using channels like online platforms , retail stores and 

 supermarkets where the upper middle - class comes to shop . 

 Insight     By applying the Learning launch tool , we looked at the market with a completely different   paradigm . We looked from different perspectives and took the company to a higher level   because after the tests , data confirmed it . It was an important step before launching a whole   range of products and changing the company ’s products portfolio .    This is what the customers want , we as a company can do it and the economics can sustain it   due to the need in market place . This creates the WOW zone .     Approach 

 I had considered all the advantages and disadvantages of leveraging the several design thinking   tools for this challenge . Learning launch is the most appropriate tool . It gave insights on the   basis of these two launches . All future launches will reflect these insights .    If we have to select an alternate tool , the second choice would be mind - mapping . I ’d lay out   the data for everybody to see and ask them to leave notes individually for any learning that   they believe should be incorporated . Clusters would be formed and insights would be   generated .
### Output: 