Peer Review Assignment - Design Thinking for Business     Challenge and Selection     Some time ago , I used to work for a leading house cleaning product manufacturer .    When I came to work there , a hot topic at the time was a request that a top warehouse   customer asked for us to work on : developing a new product for their stores . They had asked a   few weeks before , and were already expecting an answer .   The line of product they asked for was floor cleaners , a line usually sold in supermarkets , at $ 1   USD per PET bottle .   Consumers use the product because of 2 main benefits : cleaning capability and more   importantly , aroma . Our product was not market leader , but it was perceived as the offering with   the best aromas ( 5 alternatives in total )   The ​challenge​ was clear : 

 - It must be delivered by pallet , as their stores work in such a format 

 - Each product should be easy to grab and see by the consumer , no boxes . 

 - The revenue per pallet per week was also very clear , expecting us to offer a selling price   point to consumers close to $ 10 USD 

 - The product should not be available to consumers through any other distributor or be   similar to what competitors offered . 

 The product development team had been unable to offer a solution mainly because of the pallet   format requirement , since the bottom PET bottles could not stand the weight of 4 layers on top ,   amount of product needed to reach the revenue level also required by the customer , without   cardboard boxes .     The ​selection​ of method I chose was visualization . I decided to create a multifunctional team to   solve the issue , and invited 

 - an industrial designer who worked for the cardboard boxes supplier 

 - The sales manager in charge of the customer / channel 

 - An engineer from the product development team at the company 

 - Me , as the marketing manager in charge of the product line 

 We sat for a couple of hours discussing the requirements and limitations . We drew a few ideas   and thought of how we could be able to deliver the pallet alternative .     The ​application​ ended up to be a 9 bottle pack , mixed aromas , arranged in a 3x3 fashion ,   which carried a cardboard insert in the shape of a “ tic - tac - toe ” and was then bound with   shrinkwrap , using a machine already available at the facility .     The experiment was relatively simple to execute , the pallet held the weight and   appearance ,   plus the price point reached the mark . We proceeded to send one pallet to each store for a   market test . 

 Sales reached up to 10 % of total sales to that customer in the first year of sales .      The most valuable ​insight​ for the team was that , specially with products already selling   regularly , the idea of innovating fast and easy becomes impossible .   The team in the factory found that sometimes solutions are right there if you are open to seeing   them , and the involvement of an industrial engineer became a regular practice in other projects .      I still believe the ​approach​ of visualization and meeting at the facility were key in being able to   solve the situation . Having a multifunctional team , specially designated to find solutions proved   to be synergistic not only then , but with multiple projects to follow . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Peer Review Assignment - Design Thinking for Business     Challenge and Selection     Some time ago , I used to work for a leading house cleaning product manufacturer .    When I came to work there , a hot topic at the time was a request that a top warehouse   customer asked for us to work on : developing a new product for their stores . They had asked a   few weeks before , and were already expecting an answer .   The line of product they asked for was floor cleaners , a line usually sold in supermarkets , at $ 1   USD per PET bottle .   Consumers use the product because of 2 main benefits : cleaning capability and more   importantly , aroma . Our product was not market leader , but it was perceived as the offering with   the best aromas ( 5 alternatives in total )   The ​challenge​ was clear : 

 - It must be delivered by pallet , as their stores work in such a format 

 - Each product should be easy to grab and see by the consumer , no boxes . 

 - The revenue per pallet per week was also very clear , expecting us to offer a selling price   point to consumers close to $ 10 USD 

 - The product should not be available to consumers through any other distributor or be   similar to what competitors offered . 

 The product development team had been unable to offer a solution mainly because of the pallet   format requirement , since the bottom PET bottles could not stand the weight of 4 layers on top ,   amount of product needed to reach the revenue level also required by the customer , without   cardboard boxes .     The ​selection​ of method I chose was visualization . I decided to create a multifunctional team to   solve the issue , and invited 

 - an industrial designer who worked for the cardboard boxes supplier 

 - The sales manager in charge of the customer / channel 

 - An engineer from the product development team at the company 

 - Me , as the marketing manager in charge of the product line 

 We sat for a couple of hours discussing the requirements and limitations . We drew a few ideas   and thought of how we could be able to deliver the pallet alternative .     The ​application​ ended up to be a 9 bottle pack , mixed aromas , arranged in a 3x3 fashion ,   which carried a cardboard insert in the shape of a “ tic - tac - toe ” and was then bound with   shrinkwrap , using a machine already available at the facility .     The experiment was relatively simple to execute , the pallet held the weight and   appearance ,   plus the price point reached the mark . We proceeded to send one pallet to each store for a   market test . 

 Sales reached up to 10 % of total sales to that customer in the first year of sales .      The most valuable ​insight​ for the team was that , specially with products already selling   regularly , the idea of innovating fast and easy becomes impossible .   The team in the factory found that sometimes solutions are right there if you are open to seeing   them , and the involvement of an industrial engineer became a regular practice in other projects .      I still believe the ​approach​ of visualization and meeting at the facility were key in being able to   solve the situation . Having a multifunctional team , specially designated to find solutions proved   to be synergistic not only then , but with multiple projects to follow .
### Output: 