Challenge 

 I work for a traditional financial organization with the department of innovation . In the last few   years , there was a new line of digital financial tools offered to our clients . The main purpose to   develop those tools was to decrease manpower and increase each user 's productivity . After a   significant period of time , we noticed that the growth of the usage in the online tools is not as   anticipated . Our department was in charge of user 's behavior evaluation and to develop new   strategies to increase their online activity and tools adoption . 

 Selection 

 To evaluate the usage of the online tools , we have been using a simulation lab . In order to   understand each user 's behavior , we have gathered some clients and observed their behavior   under real - life conditions . The lab environment was able to answer some of the " what " questions   but failed to answer the more important " why " questions . The " what " questions are the general   usage statistics and the " why " questions are questions regarding the reasons for each parameter   value .   To answer the " why " questions we began interviewing the participants in the lab test and   hear their side of the story . This way we gather more user 's feedback . Using the lab and the   interviews , enabled us to understand that the reasons for slow adoption of the online tools ,   related directly to the customer 's lack of confidence in the new tools , fear of not being able to use   the tools properly and from making a mistake that might cost them money . 

 Each customer told us a different story about his fears from new technologies and from adopting   new financial behavior and using online activities by themselves . We strongly believed that the   right course of action was to neutralize the fear of technology by telling the right story to the   users , so the storytelling tool is the natural selection for this case . 

 Application 

 In order to increase usage statistics , we felt that it was better to educate the users instead of   improving the current tools and make a slow and a gradual change in user ’s behavior by   providing support each step of the way . The education process was both offline and online   training . The frontal clerk was be replaced by technical support and a Chatbots . In addition , we   have embedded inside the tools some tutorial videos , online virtual assistant , FAQ information ,   and user 's feedback forms for more user 's interaction . 

 Insights 

 After implementing the new strategy , it took a while but an increase in online activity finally   came . After analyzing the user 's feedback , from the users , we came to realize that the selected   strategy was indeed a success . 

 By successfully reducing the initial hesitation and urging new reluctant users to make an attempt   to use the variety of tools offered to them . Almost immediately the users came to understand   how easy and intuitive it is to use the tools and then gladly adopted the new tools . The   storytelling tool has been most useful in reducing fears and motivating to embrace new positive   thinking . 

 Approach 

 During our work , we have noticed that even that our main goal has been achieved , and the   overall usage of the digital tools have been increased , we think that it might be more helpful if   we segmented the user 's more precisely , for example , by age group , occupation , level of   education etc . 

 To do so I think it would be best to use the mind mapping tool to define the different segments ,   and how to approach them . I believe that this approach can make a better impact on user   behavior and make an even greater usage increase . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I work for a traditional financial organization with the department of innovation . In the last few   years , there was a new line of digital financial tools offered to our clients . The main purpose to   develop those tools was to decrease manpower and increase each user 's productivity . After a   significant period of time , we noticed that the growth of the usage in the online tools is not as   anticipated . Our department was in charge of user 's behavior evaluation and to develop new   strategies to increase their online activity and tools adoption . 

 Selection 

 To evaluate the usage of the online tools , we have been using a simulation lab . In order to   understand each user 's behavior , we have gathered some clients and observed their behavior   under real - life conditions . The lab environment was able to answer some of the " what " questions   but failed to answer the more important " why " questions . The " what " questions are the general   usage statistics and the " why " questions are questions regarding the reasons for each parameter   value .   To answer the " why " questions we began interviewing the participants in the lab test and   hear their side of the story . This way we gather more user 's feedback . Using the lab and the   interviews , enabled us to understand that the reasons for slow adoption of the online tools ,   related directly to the customer 's lack of confidence in the new tools , fear of not being able to use   the tools properly and from making a mistake that might cost them money . 

 Each customer told us a different story about his fears from new technologies and from adopting   new financial behavior and using online activities by themselves . We strongly believed that the   right course of action was to neutralize the fear of technology by telling the right story to the   users , so the storytelling tool is the natural selection for this case . 

 Application 

 In order to increase usage statistics , we felt that it was better to educate the users instead of   improving the current tools and make a slow and a gradual change in user ’s behavior by   providing support each step of the way . The education process was both offline and online   training . The frontal clerk was be replaced by technical support and a Chatbots . In addition , we   have embedded inside the tools some tutorial videos , online virtual assistant , FAQ information ,   and user 's feedback forms for more user 's interaction . 

 Insights 

 After implementing the new strategy , it took a while but an increase in online activity finally   came . After analyzing the user 's feedback , from the users , we came to realize that the selected   strategy was indeed a success . 

 By successfully reducing the initial hesitation and urging new reluctant users to make an attempt   to use the variety of tools offered to them . Almost immediately the users came to understand   how easy and intuitive it is to use the tools and then gladly adopted the new tools . The   storytelling tool has been most useful in reducing fears and motivating to embrace new positive   thinking . 

 Approach 

 During our work , we have noticed that even that our main goal has been achieved , and the   overall usage of the digital tools have been increased , we think that it might be more helpful if   we segmented the user 's more precisely , for example , by age group , occupation , level of   education etc . 

 To do so I think it would be best to use the mind mapping tool to define the different segments ,   and how to approach them . I believe that this approach can make a better impact on user   behavior and make an even greater usage increase .
### Output: 