Reflection – Learning launch 

 Challenge 

 As part of the digital product team we have dedicated a large part of our time and effort to identify and   understand the pain that our users have in each of the points of contact they have on their journey   when using our ecommerce , the analysis of all these needs We have converted them into improvement   ideas that are designed and prototypes ready to be tested , due to the dynamics of the business we have   developed and released these improvements without previously testing with our clients , resulting in   solutions that do not work or that had to be pivoted to search better roads . 

 Selection 

 With this scenario from the digital product team we carry out the implementation of the learning launch   tool that has allowed us to " get to the truth and then the truth confirms or not your assumptions . " In   short , test the hypotheses with our clients to understand that we are on the right track , modify the   hypothesis to retest it or stop with this idea and leave it for later and show the entire work team that   the best way is to test the ideas , lose the fear of being wrong and save time and money . 

 Application 

 We have gone out to test the ideas with a sample of our main group of users : People between 24 to 35   years ’ old who use a mobile device to make their purchases , we carry out these activities physically and   also virtually as an alternative to the current pandemic and all its implications 

 We define two types of test : 

 Think aloud test 

 During their shopping experience , the user is asked to say “ out loud ” everything they are doing and   thinking , asking the user to complete a series of basic tasks 

 Short interview 

 After the simulation of the shopping experience , the main barriers identified and the general perception   of the solution are studied in depth . 

 The tool has helped us by confirming some of our ideas , but also showing how others should be pivoted   to test again . 

 Insight 

 The main achievement that we have had with the tool is to lose the fear of trying and making mistakes ,   when working for an ecommerce the fear of making mistakes and losing money is a constant , we have   taken a small step but each time we have more confidence and patience from the different teams to   test our ideas with users to confirm or not our assumptions 

 Approach 

 One of the main benefits of implementing design thinking is to achieve shared knowledge and the co- creation of solutions , having such a large team and with different interests the next step I am going to   take is to implement the visualization tool so that all teams have a same approach that allows us to   identify problems and define possible solutions for them . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning launch 

 Challenge 

 As part of the digital product team we have dedicated a large part of our time and effort to identify and   understand the pain that our users have in each of the points of contact they have on their journey   when using our ecommerce , the analysis of all these needs We have converted them into improvement   ideas that are designed and prototypes ready to be tested , due to the dynamics of the business we have   developed and released these improvements without previously testing with our clients , resulting in   solutions that do not work or that had to be pivoted to search better roads . 

 Selection 

 With this scenario from the digital product team we carry out the implementation of the learning launch   tool that has allowed us to " get to the truth and then the truth confirms or not your assumptions . " In   short , test the hypotheses with our clients to understand that we are on the right track , modify the   hypothesis to retest it or stop with this idea and leave it for later and show the entire work team that   the best way is to test the ideas , lose the fear of being wrong and save time and money . 

 Application 

 We have gone out to test the ideas with a sample of our main group of users : People between 24 to 35   years ’ old who use a mobile device to make their purchases , we carry out these activities physically and   also virtually as an alternative to the current pandemic and all its implications 

 We define two types of test : 

 Think aloud test 

 During their shopping experience , the user is asked to say “ out loud ” everything they are doing and   thinking , asking the user to complete a series of basic tasks 

 Short interview 

 After the simulation of the shopping experience , the main barriers identified and the general perception   of the solution are studied in depth . 

 The tool has helped us by confirming some of our ideas , but also showing how others should be pivoted   to test again . 

 Insight 

 The main achievement that we have had with the tool is to lose the fear of trying and making mistakes ,   when working for an ecommerce the fear of making mistakes and losing money is a constant , we have   taken a small step but each time we have more confidence and patience from the different teams to   test our ideas with users to confirm or not our assumptions 

 Approach 

 One of the main benefits of implementing design thinking is to achieve shared knowledge and the co- creation of solutions , having such a large team and with different interests the next step I am going to   take is to implement the visualization tool so that all teams have a same approach that allows us to   identify problems and define possible solutions for them .
### Output: 