Reflection – Learning Launch 

 Challenge and Selection : 

 I am closely related to a real estate company that ’s focusing on leasing of residential   properties for short term and long term basis . As a marketing executive , we got a big   challenge of more empty properties badly and required to rent as soon as possible . It was   really tough to rent quickly because of the tough competition in the market . So our challenge   was how to address this issue and come up with the best strategies to face the competition as   well as attracting more clients to rent the properties . So the team decided to tackle this issue   and to come up with new marketing experimentation that workout quickly . We decided to   select the tool of design for innovation ‘ learning launch ’ to test some ideas and to find out   which can be implemented for generating more rental . As we believe a learning launch is a   carefully designed experiment or prototype designed to test the key underlying value- generating assumptions of a potential new - growth initiative . We worked as a team for a few   days on an emergency basis and ended up testing two best ideas . 

 Application : 

 As part of our learning launch , we decided to test two ideas immediately . The main   objectives of both ideas were to attract more customers and rent more properties . All ideas we   generated based on the trend in the market and best effective from competitors . 

 The first leaning launch was conducting an open house event for one week ; customers can   visit the open house and sign the contract straightaway with 10 % off in the rental price . We   advertised this through our social media platform . After testing for one week the result was   not as we expected . It only attracted very limited customers and we can rent only a few units .   So the team decided to launch second experimentation . It was a referral program , the   application of this was through our existing tenant , and they can refer a new customer and get   15 days free stay after finishing their contract . We have given referral notice to all existing   tenants and conveyed the benefits and value - added service of the referral program . It was   really successful and we got more than the expected result . We generated more leads and got   more new rental with a short period . All tenants tried to bring the clients and they became   part of our marketing process . The best thing is it was really cost - effective and win - win   strategy . Our turnaround of properties got less dramatically we assessed the experimentation   was really successful . 

 Insight : 

 The insight we got from both learning launch was really helpful and we came to notice that   testing different ideas in the market might get more results as well as we can find out which   areas we have to focus on and which area we have to manage the budget . The insight we have   gained through this tool and incorporate it in to future launch design . The tool helped us to   focus on customer retention , generate more customers , and find out the best ways to make the   marketing process more cost - effective . The attitude of learning overcame the stigma 

 associated with success or failure , our team was really encouraged to understand the   outcome , positive result , and correcting of bad strategies . 

 Approach : 

 Our approaches were based on problems and situations . We prioritize the learning launch tool   as the first choice of selection in the future also because it can generate feedback and result as   quickly as possible . We also motivated all departments with the tool and introduced the   effectiveness of learning launch and how it solving a complex problem with strategic and   cost - effective solutions . It was really a learning point throughout the implementation and   execution of the leaning launch tool . Our future launch design will be based on the result we   gained and insight we generated 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge and Selection : 

 I am closely related to a real estate company that ’s focusing on leasing of residential   properties for short term and long term basis . As a marketing executive , we got a big   challenge of more empty properties badly and required to rent as soon as possible . It was   really tough to rent quickly because of the tough competition in the market . So our challenge   was how to address this issue and come up with the best strategies to face the competition as   well as attracting more clients to rent the properties . So the team decided to tackle this issue   and to come up with new marketing experimentation that workout quickly . We decided to   select the tool of design for innovation ‘ learning launch ’ to test some ideas and to find out   which can be implemented for generating more rental . As we believe a learning launch is a   carefully designed experiment or prototype designed to test the key underlying value- generating assumptions of a potential new - growth initiative . We worked as a team for a few   days on an emergency basis and ended up testing two best ideas . 

 Application : 

 As part of our learning launch , we decided to test two ideas immediately . The main   objectives of both ideas were to attract more customers and rent more properties . All ideas we   generated based on the trend in the market and best effective from competitors . 

 The first leaning launch was conducting an open house event for one week ; customers can   visit the open house and sign the contract straightaway with 10 % off in the rental price . We   advertised this through our social media platform . After testing for one week the result was   not as we expected . It only attracted very limited customers and we can rent only a few units .   So the team decided to launch second experimentation . It was a referral program , the   application of this was through our existing tenant , and they can refer a new customer and get   15 days free stay after finishing their contract . We have given referral notice to all existing   tenants and conveyed the benefits and value - added service of the referral program . It was   really successful and we got more than the expected result . We generated more leads and got   more new rental with a short period . All tenants tried to bring the clients and they became   part of our marketing process . The best thing is it was really cost - effective and win - win   strategy . Our turnaround of properties got less dramatically we assessed the experimentation   was really successful . 

 Insight : 

 The insight we got from both learning launch was really helpful and we came to notice that   testing different ideas in the market might get more results as well as we can find out which   areas we have to focus on and which area we have to manage the budget . The insight we have   gained through this tool and incorporate it in to future launch design . The tool helped us to   focus on customer retention , generate more customers , and find out the best ways to make the   marketing process more cost - effective . The attitude of learning overcame the stigma 

 associated with success or failure , our team was really encouraged to understand the   outcome , positive result , and correcting of bad strategies . 

 Approach : 

 Our approaches were based on problems and situations . We prioritize the learning launch tool   as the first choice of selection in the future also because it can generate feedback and result as   quickly as possible . We also motivated all departments with the tool and introduced the   effectiveness of learning launch and how it solving a complex problem with strategic and   cost - effective solutions . It was really a learning point throughout the implementation and   execution of the leaning launch tool . Our future launch design will be based on the result we   gained and insight we generated
### Output: 