CHALLENGE 

 We recognized that peoples ’ shopping behavior in pharmaceutical stores are changing . In Hungary ,   these stores are still following the old styles when the industry lacked advertisements and people   either purchased the prescribed medicine , or asked for a medicine telling his or her problem or sickness   and the competition was low . However , today we are being overwhelmed with TV advertisement ,   billboards and so on , offering us a discount on medicines and brands competing heavily against each   other . Our challenge was to uncover peoples ’ behavior and problems and align drugstores to these . 

 SELECTION 

 I selected the visualization tool . This tool is a way of visually representing somebody ’s thought or idea .   It includes drawings itself , but also colors , charts , diagrams , contexts , interrelations , etc . Talking about   something can be misleading , as everybody has a slightly different way of understanding things . Visual   representation   of   an   idea   helps   participant   to   achieve   a   common   understanding . 

 I selected this tool to understand or customers ’ problems . This is one of the first stages in the process .   As the video lecturer stated : “ when the environment to solve problems is dependent on other people   being able to understand you and align their ideas to yours ” . Mutual understanding on a problem is a   prerequisite to proceed on solving it . 

 APPLICATION 

 I organized a workshop where we aimed to collect the problems from customers . We invited 15   randomly selected people who regularly purchase in drugstores . The participants included young   people who already visit drugstores , mothers who purchase for different people ( husband , children ,   themselves ) and elderly who the most often visit drugstores and probably with the greatest attention .    In nutshell , I described them our aim with this project and their importance in participating for the   outcome . Then , I asked them to recall their last drugstore visit as also their regular visit in drugstores .   I asked them to write down their feelings and frustrations about it starting before they even enter to   the store . After that came the visualization part , when they had to draw exact situations on a   chalkboard and share it with the others . Working alone on the problem and then sharing and   visualizing them in groups helped to be more effective as it gave time to first recall their experiences . 

 INSIGHT 

 The workshop helped me to realize that customers ’ have different types of problems , and this tool   helped to reflect on problems that someone brought up and others did not mention first as a   frustration but helped to recall a situation when they had similar experience from a different angle .   Visualization helped us to organize frustrations and helped to find the similarities in different people   problems . When a group member told his or her problem it did not bring up much related ideas in   others . But when he started drawing the others found similarities . Drawings helped members to   identify themselves with the problem . Visualization showed me that expressing a problem in different   ways help people to find a lot more similarities with their own problem that were not uncovered   before . When you express yourself in different ways ( and visualization is essential part in it ) people   will achieve a mutual understanding and they can easier identify themselves with it . 

 APPROACH 

 Next time I would apply the same tool at the same ( ideation ) stage as it brought us useful results and   input for the next stage . However in the next time , I will give them exact situations and ask them to   visualize themselves in that situation . It would help to guide them through the situation and easier   that being leaved alone with thoughts . It would also help to stay at one exact situation , visually share   the situation and the reactions , feelings etc . Hence , participants can easier relate to it . To sum up , this   tool is a great one to reflect on the slight differences in understanding but also to uncover similarities   when people first think that the other one is talking about something completely different . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE 

 We recognized that peoples ’ shopping behavior in pharmaceutical stores are changing . In Hungary ,   these stores are still following the old styles when the industry lacked advertisements and people   either purchased the prescribed medicine , or asked for a medicine telling his or her problem or sickness   and the competition was low . However , today we are being overwhelmed with TV advertisement ,   billboards and so on , offering us a discount on medicines and brands competing heavily against each   other . Our challenge was to uncover peoples ’ behavior and problems and align drugstores to these . 

 SELECTION 

 I selected the visualization tool . This tool is a way of visually representing somebody ’s thought or idea .   It includes drawings itself , but also colors , charts , diagrams , contexts , interrelations , etc . Talking about   something can be misleading , as everybody has a slightly different way of understanding things . Visual   representation   of   an   idea   helps   participant   to   achieve   a   common   understanding . 

 I selected this tool to understand or customers ’ problems . This is one of the first stages in the process .   As the video lecturer stated : “ when the environment to solve problems is dependent on other people   being able to understand you and align their ideas to yours ” . Mutual understanding on a problem is a   prerequisite to proceed on solving it . 

 APPLICATION 

 I organized a workshop where we aimed to collect the problems from customers . We invited 15   randomly selected people who regularly purchase in drugstores . The participants included young   people who already visit drugstores , mothers who purchase for different people ( husband , children ,   themselves ) and elderly who the most often visit drugstores and probably with the greatest attention .    In nutshell , I described them our aim with this project and their importance in participating for the   outcome . Then , I asked them to recall their last drugstore visit as also their regular visit in drugstores .   I asked them to write down their feelings and frustrations about it starting before they even enter to   the store . After that came the visualization part , when they had to draw exact situations on a   chalkboard and share it with the others . Working alone on the problem and then sharing and   visualizing them in groups helped to be more effective as it gave time to first recall their experiences . 

 INSIGHT 

 The workshop helped me to realize that customers ’ have different types of problems , and this tool   helped to reflect on problems that someone brought up and others did not mention first as a   frustration but helped to recall a situation when they had similar experience from a different angle .   Visualization helped us to organize frustrations and helped to find the similarities in different people   problems . When a group member told his or her problem it did not bring up much related ideas in   others . But when he started drawing the others found similarities . Drawings helped members to   identify themselves with the problem . Visualization showed me that expressing a problem in different   ways help people to find a lot more similarities with their own problem that were not uncovered   before . When you express yourself in different ways ( and visualization is essential part in it ) people   will achieve a mutual understanding and they can easier identify themselves with it . 

 APPROACH 

 Next time I would apply the same tool at the same ( ideation ) stage as it brought us useful results and   input for the next stage . However in the next time , I will give them exact situations and ask them to   visualize themselves in that situation . It would help to guide them through the situation and easier   that being leaved alone with thoughts . It would also help to stay at one exact situation , visually share   the situation and the reactions , feelings etc . Hence , participants can easier relate to it . To sum up , this   tool is a great one to reflect on the slight differences in understanding but also to uncover similarities   when people first think that the other one is talking about something completely different .
### Output: 