Final Assignment 

 •   Challenge & Selection : Storytelling 

 I , at present , work for a company that provides Waste Management services . The main   goal of the company is to offer the best and most sustainable way of processing any   type of waste that a company might generate . To tackle this goal we create a Zero   Waste to Landfill Program where we stablish very concrete strategies on redesigning ,   reusing and recycling inside a facility to generate savings , incomes and more efficient   process that will eventually become a positive impact on the environment . Even though   we´ve worked very hard on the program , we´ve face difficulties on selling it . Convincing   people that they need to invest on this program to see the benefits for themselves . So   that´s the challenge I´ll tackle in this assignment through Storytelling . 

 •   Application : Selling 

 Selling and Storytelling might be aswell cousins , or better than that , brothers . After   some experience on the area of selling and marketing I´ve come to the conclusion that   you need to have a great story to sell   a great service . As I´ve mentioned before , we are   trying to sell a Zero Waste to Landfill Program , which we believe is a great service , but   up to now , we lack a great story to sell . What I would do with what I´ve learned with   the Design Thinking for Innovation course is to create that powerful story . That would   go as followed : 

 As most of you know , we as a world , are going through difficult environmental   challenges . Which we are mostly responsible for . Every day we watch the news to learn   of new forest fire burning , new species disappearing , diseases , and so many plenty   more . What are we doing to solve this ? How are we working as a whole to make things   better ? Is there a way we can take this as an opportunity to become a better company ? 

 Through our Zero Waste to Landfill Program , we work as team to reach environmental   goals at the same time that makes your processes more efficient and even create an   income out of   better waste management strategies that will review every point of   waste generation to redesign it . 

 •   Insight & Approach : Why it works 

 Storytelling works as it invites people to solve a problem . You will want to establish the   problem , list what consequences it has and what causes it . A cause will ignite people ,   unite them to solve the problem . As my story said , I indicated that we as people , are the   cause of what is going on , on environmental matters , I make us responsible and   accountable of what we can do to solve it . 

 Is stated with simple words so anyone could understand the story no matter the position   there at . It´s emotional , so creates a connection . It builds suspense as it makes you wonder   what the solution might be .   States questions , but they don´t remain unanswered , we solve   the problem , but together , with the client . It creates moments of reflection and the word   used , makes it relatable .      What I´ve learned by tackling this challenge through storytelling is to always create a kind of   bond with whomever your trying to sell your products or services to make yourself what   what you´re selling , relatable to what they need . To successfully fulfill their expectancies   and to convince them that they need to invest in you , your great story and your great   product / service . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Final Assignment 

 •   Challenge & Selection : Storytelling 

 I , at present , work for a company that provides Waste Management services . The main   goal of the company is to offer the best and most sustainable way of processing any   type of waste that a company might generate . To tackle this goal we create a Zero   Waste to Landfill Program where we stablish very concrete strategies on redesigning ,   reusing and recycling inside a facility to generate savings , incomes and more efficient   process that will eventually become a positive impact on the environment . Even though   we´ve worked very hard on the program , we´ve face difficulties on selling it . Convincing   people that they need to invest on this program to see the benefits for themselves . So   that´s the challenge I´ll tackle in this assignment through Storytelling . 

 •   Application : Selling 

 Selling and Storytelling might be aswell cousins , or better than that , brothers . After   some experience on the area of selling and marketing I´ve come to the conclusion that   you need to have a great story to sell   a great service . As I´ve mentioned before , we are   trying to sell a Zero Waste to Landfill Program , which we believe is a great service , but   up to now , we lack a great story to sell . What I would do with what I´ve learned with   the Design Thinking for Innovation course is to create that powerful story . That would   go as followed : 

 As most of you know , we as a world , are going through difficult environmental   challenges . Which we are mostly responsible for . Every day we watch the news to learn   of new forest fire burning , new species disappearing , diseases , and so many plenty   more . What are we doing to solve this ? How are we working as a whole to make things   better ? Is there a way we can take this as an opportunity to become a better company ? 

 Through our Zero Waste to Landfill Program , we work as team to reach environmental   goals at the same time that makes your processes more efficient and even create an   income out of   better waste management strategies that will review every point of   waste generation to redesign it . 

 •   Insight & Approach : Why it works 

 Storytelling works as it invites people to solve a problem . You will want to establish the   problem , list what consequences it has and what causes it . A cause will ignite people ,   unite them to solve the problem . As my story said , I indicated that we as people , are the   cause of what is going on , on environmental matters , I make us responsible and   accountable of what we can do to solve it . 

 Is stated with simple words so anyone could understand the story no matter the position   there at . It´s emotional , so creates a connection . It builds suspense as it makes you wonder   what the solution might be .   States questions , but they don´t remain unanswered , we solve   the problem , but together , with the client . It creates moments of reflection and the word   used , makes it relatable .      What I´ve learned by tackling this challenge through storytelling is to always create a kind of   bond with whomever your trying to sell your products or services to make yourself what   what you´re selling , relatable to what they need . To successfully fulfill their expectancies   and to convince them that they need to invest in you , your great story and your great   product / service .
### Output: 