Noa Cohen 

 Reflection - Learning Launch 

 Challenge & Selection     The tool I chose to use was Learning Launch , due to the current stage of my client project . I   work with government clients in the technology space creating digital products . The digital   product my team is currently working on has already passed the Design Thinking steps 1 - 3 . We   are in the “ What works ? ” phase which is where the Learning Launch tool becomes important .   My team and I have gone through face - to - face user interviews with several stakeholder groups ,   in addition to mind mapping exercises and persona creation based on our qualitative data from   interviews . Our goal for conducting the Learning Launch tool is to understand where our   current product fails and succeeds . We want to dive deep into user feedback and implement   changes to make our product the best it can be for our users .     Application     We want our testing to be iterative . Our Learning Launch will not be conducted in a silo .   Following in line with the Design Thinking timeline , we want to fail early to succeed sooner . We   will start the process by understanding the needs that our current product addresses . Then we   will craft a script made up of open - ended questions to ask users as they test our product . Users   will test our product via a digital prototype .     For the first Learning Launch , we wanted to test the main “ happy path ” through the product .   Our goal is to understand , “ Can a user successfully get from point A to point B ? ” . This test will   be conducted with one of our several user groups . We conducted 30 user tests with a digital   prototype over the course of one week . Each test was 45 minutes , with 15 minutes to debrief   with our team afterwards . We also took notes during each session and used a voice recording .   We learned that users were able to successfully get from point A to point B , however a few key   visual elements threw our users off . Specifically , we realized there was a disconnect between   our product ’s visual elements and the same visual elements used in the real world that provide   a different experience . After our first Learning Launch , we decided to circle back with the visual   team to rework some key elements that tripped our users up . The newly designed elements fell   in line with what users had expected to see in the “ happy path ” .     For the second Learning Launch , we decided to test a financial portion of the product . We   wanted to see if two different user groups could successfully navigate creating , submitting ,   reviewing , and paying an invoice . We asked users to complete various tasks that led them   through different experiences within the prototype . Our initial assessments of the invoicing   flows were that they would require a decent amount of change . We used this second round of   testing purely as iterative and experimental . We wanted to understand specifically what data is   vital to our users to successfully complete the above tasks . This test was a great learning   experience for our entire team because our takeaways helped us to fully design the invoicing   process , utilizing the most important data . 

 Noa Cohen 

 Insight & Approach     As I learned from Ashley in the Design Thinking course , “ True competitive advantage lies in   addressing people ’s unarticulated needs . ” Utilizing the Learning Launch tool , we were able to   uncover our users ’ unarticulated needs . Observing users ’ behaviors led us to get a sense of the   pain points and desires we need to address in our prototypes . Our results for both tests were   similarly in line to what we had anticipated . The first Learning Launch we successfully   understood the needs of our user group and only had to iterate on a few key visual elements .   The second Learning Launch we knew going into it that the prototype would not be successful   because we did not have a larger understanding of what the process should be . Our testing   from the second launch gave us the information we needed to design the best experience   possible for those user groups . The Learning Launch tool reaffirmed my trust in the design   thinking process because you will never create a successful product without asking your users   directly what they think . I learned that you need to ask question after question , to uncover your   users ’ true desires and create a product that uniquely benefits your users .     As previously mentioned , given the stage our team is at for this product ’s timeline , the Learning   Launch tool best suits our needs at the moment . However , our team would not be where we   are today without utilizing the earlier design thinking tools at the beginning of our process . We   have analyzed the feedback from our two Learning Launches and implemented the changes to   our prototypes . In the future , we intend to conduct additional Learning Launches in an effort to   continuously better our product . Even post - deployment of our product , I think it would create   value to continue testing because a product can always be improved with user feedback . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Noa Cohen, Noa Cohen
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Noa Cohen 

 Reflection - Learning Launch 

 Challenge & Selection     The tool I chose to use was Learning Launch , due to the current stage of my client project . I   work with government clients in the technology space creating digital products . The digital   product my team is currently working on has already passed the Design Thinking steps 1 - 3 . We   are in the “ What works ? ” phase which is where the Learning Launch tool becomes important .   My team and I have gone through face - to - face user interviews with several stakeholder groups ,   in addition to mind mapping exercises and persona creation based on our qualitative data from   interviews . Our goal for conducting the Learning Launch tool is to understand where our   current product fails and succeeds . We want to dive deep into user feedback and implement   changes to make our product the best it can be for our users .     Application     We want our testing to be iterative . Our Learning Launch will not be conducted in a silo .   Following in line with the Design Thinking timeline , we want to fail early to succeed sooner . We   will start the process by understanding the needs that our current product addresses . Then we   will craft a script made up of open - ended questions to ask users as they test our product . Users   will test our product via a digital prototype .     For the first Learning Launch , we wanted to test the main “ happy path ” through the product .   Our goal is to understand , “ Can a user successfully get from point A to point B ? ” . This test will   be conducted with one of our several user groups . We conducted 30 user tests with a digital   prototype over the course of one week . Each test was 45 minutes , with 15 minutes to debrief   with our team afterwards . We also took notes during each session and used a voice recording .   We learned that users were able to successfully get from point A to point B , however a few key   visual elements threw our users off . Specifically , we realized there was a disconnect between   our product ’s visual elements and the same visual elements used in the real world that provide   a different experience . After our first Learning Launch , we decided to circle back with the visual   team to rework some key elements that tripped our users up . The newly designed elements fell   in line with what users had expected to see in the “ happy path ” .     For the second Learning Launch , we decided to test a financial portion of the product . We   wanted to see if two different user groups could successfully navigate creating , submitting ,   reviewing , and paying an invoice . We asked users to complete various tasks that led them   through different experiences within the prototype . Our initial assessments of the invoicing   flows were that they would require a decent amount of change . We used this second round of   testing purely as iterative and experimental . We wanted to understand specifically what data is   vital to our users to successfully complete the above tasks . This test was a great learning   experience for our entire team because our takeaways helped us to fully design the invoicing   process , utilizing the most important data . 

 Noa Cohen 

 Insight & Approach     As I learned from Ashley in the Design Thinking course , “ True competitive advantage lies in   addressing people ’s unarticulated needs . ” Utilizing the Learning Launch tool , we were able to   uncover our users ’ unarticulated needs . Observing users ’ behaviors led us to get a sense of the   pain points and desires we need to address in our prototypes . Our results for both tests were   similarly in line to what we had anticipated . The first Learning Launch we successfully   understood the needs of our user group and only had to iterate on a few key visual elements .   The second Learning Launch we knew going into it that the prototype would not be successful   because we did not have a larger understanding of what the process should be . Our testing   from the second launch gave us the information we needed to design the best experience   possible for those user groups . The Learning Launch tool reaffirmed my trust in the design   thinking process because you will never create a successful product without asking your users   directly what they think . I learned that you need to ask question after question , to uncover your   users ’ true desires and create a product that uniquely benefits your users .     As previously mentioned , given the stage our team is at for this product ’s timeline , the Learning   Launch tool best suits our needs at the moment . However , our team would not be where we   are today without utilizing the earlier design thinking tools at the beginning of our process . We   have analyzed the feedback from our two Learning Launches and implemented the changes to   our prototypes . In the future , we intend to conduct additional Learning Launches in an effort to   continuously better our product . Even post - deployment of our product , I think it would create   value to continue testing because a product can always be improved with user feedback .
### Output: 