DESIGN THINKING FOR INNOVATION 

 TOOL – LEARNING LAUNCH 

 I am working with marketing team at startup called ACPS , which believes that the education   system in India needs a major reform in their approach towards the concept of education . Hence , the   company developed an app called ‘ HOTS ’ – Higher Order Thinking Skills , which focuses on developing   fundamental learning abilities in students such as pattern recognition , problem solving , comprehension ,   logical reasoning , etc . rather than just simply memorizing texts and focusing on scoring marks in exams . 

 Challenge & Selection – 

 Being a startup the company had no brand recognition and hence it was unviable to sell a subscription   based application without generating some brand awareness first . What the company needed was   thorough market research in order to understand its target audience and to curate the application to   their requirements . The Company also needed people to understand what they were attempting to   achieve with this app and how beneficial it would be for their child ’s development . In order to tackle   this , we used the ‘ learning launch ’ tool in order to get a better understanding of our target market and   also create brand awareness in the process . 

 Application – 

 The idea was to conduct summer camp workshops in over 200 apartments across the city , where we   would conduct fun quizzes , competitions and games for kids and also give a couple of demo classes in   each apartment . With each summer camp we ensured that we strongly advertised our brand and   collected maximum feedback from parents . We also sold toys , photo frames and t shirts that were   subtly branded . The whole process was a pretty big upfront investment for the company but it definitely   achieved its objective as we were able to collect very huge amounts of data which would further   improve the app . 

 Insight & Approach – 

 The workshops were conducted for about 6 months at the end of which we had a clear understanding of   what resonated with the crowds and where we needed improvement . After the workshop we   redesigned the app ’s layout and structure to make it more appealing . From the feedback collected from   parents we were able to determine a pricing strategy and also added a couple more learning skills which   were in demand . 

 The workshops served as a prototype business model for us , with the help of which we were able to   recreate the experience virtually through our app and reach out to millions of potential customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING FOR INNOVATION 

 TOOL – LEARNING LAUNCH 

 I am working with marketing team at startup called ACPS , which believes that the education   system in India needs a major reform in their approach towards the concept of education . Hence , the   company developed an app called ‘ HOTS ’ – Higher Order Thinking Skills , which focuses on developing   fundamental learning abilities in students such as pattern recognition , problem solving , comprehension ,   logical reasoning , etc . rather than just simply memorizing texts and focusing on scoring marks in exams . 

 Challenge & Selection – 

 Being a startup the company had no brand recognition and hence it was unviable to sell a subscription   based application without generating some brand awareness first . What the company needed was   thorough market research in order to understand its target audience and to curate the application to   their requirements . The Company also needed people to understand what they were attempting to   achieve with this app and how beneficial it would be for their child ’s development . In order to tackle   this , we used the ‘ learning launch ’ tool in order to get a better understanding of our target market and   also create brand awareness in the process . 

 Application – 

 The idea was to conduct summer camp workshops in over 200 apartments across the city , where we   would conduct fun quizzes , competitions and games for kids and also give a couple of demo classes in   each apartment . With each summer camp we ensured that we strongly advertised our brand and   collected maximum feedback from parents . We also sold toys , photo frames and t shirts that were   subtly branded . The whole process was a pretty big upfront investment for the company but it definitely   achieved its objective as we were able to collect very huge amounts of data which would further   improve the app . 

 Insight & Approach – 

 The workshops were conducted for about 6 months at the end of which we had a clear understanding of   what resonated with the crowds and where we needed improvement . After the workshop we   redesigned the app ’s layout and structure to make it more appealing . From the feedback collected from   parents we were able to determine a pricing strategy and also added a couple more learning skills which   were in demand . 

 The workshops served as a prototype business model for us , with the help of which we were able to   recreate the experience virtually through our app and reach out to millions of potential customers .
### Output: 