DESIGN THINKING COURSE    FINAL ASSIGNMENT - Sara Robinson    STORYTELLING 

 Challenge 

 Coursera ’s Design Thinking course made me acknowledge a useful and proven process for 

 the creation of innovative ideas . I will try to apply learned concepts and tools in my presales 

 role at work . Some of the tools such as visualization and storytelling were already in use in 

 my role , although I now have a better background to apply them more efficiently within the 

 design thinking process , defining the “ What is ” , “ What if ” , “ What wows ” and “ What Works ” . 

 Storytelling for technical presales 

 In LATAM ( Latin America ) , customers with IT ( Information Technology ) requirements are 

 usually overwhelmed with many solutions to be analyzed for their needs . Comparing those 

 solutions may become a very big effort for customers and vendors . Features may not be 

 standardized , and business processes may require customization or a combination of two 

 or more technologies to cover a specific need . 

 Storytelling is very useful for technical presales in IT . As a presales engineer , this tool allows 

 me to : 

 ● Share stories of other experiences or other success cases with customers . 

 ● Discover many issues and opportunities in customer ’s organizations ( corporations , 

 government agencies , etc ) . 

 ● Show that the project I sell can comply with customer ’s needs . 

 Insight - Applying Storytelling for presales engineering 

 While customers listen to the stories I share , I also ask them to share their own problems 

 and opportunities for their business . I use that feedback to design a preliminary solution 

 that will then evolve into a successful project . The way to evolve is through an agile 

 methodology . So , we iterate in the definition of the solution as many times as we need , in 

 order to define an efficient solution that complies with each other 's interests and goals . 

 The solution becomes our solution ( not only mine or the customer ’s ) . 

 I collect the information discovered in every step , plus the context information of 

 specialized sites ( including public competition information ) to develop strategies to 

 improve the chances of a winning solution . 

 Approach - Conclusion 

 I can now use storytelling in a more efficient way , and complement with the other tools 

 explained in the Design Thinking course in workshops with my customers . 

 Thanks a lot to Giovanna Salama and her team ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Sara Robinson
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING COURSE    FINAL ASSIGNMENT - Sara Robinson    STORYTELLING 

 Challenge 

 Coursera ’s Design Thinking course made me acknowledge a useful and proven process for 

 the creation of innovative ideas . I will try to apply learned concepts and tools in my presales 

 role at work . Some of the tools such as visualization and storytelling were already in use in 

 my role , although I now have a better background to apply them more efficiently within the 

 design thinking process , defining the “ What is ” , “ What if ” , “ What wows ” and “ What Works ” . 

 Storytelling for technical presales 

 In LATAM ( Latin America ) , customers with IT ( Information Technology ) requirements are 

 usually overwhelmed with many solutions to be analyzed for their needs . Comparing those 

 solutions may become a very big effort for customers and vendors . Features may not be 

 standardized , and business processes may require customization or a combination of two 

 or more technologies to cover a specific need . 

 Storytelling is very useful for technical presales in IT . As a presales engineer , this tool allows 

 me to : 

 ● Share stories of other experiences or other success cases with customers . 

 ● Discover many issues and opportunities in customer ’s organizations ( corporations , 

 government agencies , etc ) . 

 ● Show that the project I sell can comply with customer ’s needs . 

 Insight - Applying Storytelling for presales engineering 

 While customers listen to the stories I share , I also ask them to share their own problems 

 and opportunities for their business . I use that feedback to design a preliminary solution 

 that will then evolve into a successful project . The way to evolve is through an agile 

 methodology . So , we iterate in the definition of the solution as many times as we need , in 

 order to define an efficient solution that complies with each other 's interests and goals . 

 The solution becomes our solution ( not only mine or the customer ’s ) . 

 I collect the information discovered in every step , plus the context information of 

 specialized sites ( including public competition information ) to develop strategies to 

 improve the chances of a winning solution . 

 Approach - Conclusion 

 I can now use storytelling in a more efficient way , and complement with the other tools 

 explained in the Design Thinking course in workshops with my customers . 

 Thanks a lot to Giovanna Salama and her team !
### Output: 