Final Assignment 

 Challenge & Selection 

 We were trying to enhance our digital entertainment services usage and wanted to understand our   customers ' expectations . Although there were strong competitors in the market in terms of music   and video streaming , instant messaging , and cloud services , we wanted to penetrate the market and   win a significant portion of these users . Other applications were spending a considerable amount of   money on both advertisements and employees . However , we had only a few dozens of workers for   all these applications . It will be a challenge to surpass others while dealing with budget and resource   concerns . Yet , we initiated a project to understand digital customers ’ needs and wants from these   entertainment applications . We were sure that there had to be something missing and that we may   build our brands on this opportunity . We interviewed more than 40 customers and used a mind   mapping tool to illustrate their thoughts . There were many insights obtained from customers , and a   mind map could help us to see all of them in one big picture . 

 Application 

 Our team consists of 5 people , and each of us talked with around 8 customers . Before the interviews ,   we prepared 8 themes related to a person ’s daily activities and how they use entertaining   applications throughout these phases . After finishing the interviews , we organised a workshop to   share insights that we learned from customers . The progress of the workshop was designed to   understand different personas ’ needs and develop various solutions . At the beginning of the   workshop , we wrote every insight on a post - it in a few words and collect them according to their   themes . At the end of 3 hours , we had hundreds of different people ’s insights on the wall , and there   was no place to add another paper on the wall . 

 Insight 

 There was a huge amount of data to examine the paper , and it was hard to make a connection   between them . Some part of this data consists of unrelated , repetitive , long sentences , which has to   be eliminated , and guidance was needed to understand the true intentions of the people . It was very   nice to organise all these elements according to a flow ; seeing the mind map helps us understand   what is missing in their lives and how we can focus on other applications ’ weaknesses . The result was   outstanding ; although a single person uses a variety of applications , these apps do not know the   user ’s preferences and the types of content they like . So , each app suggests different contents   throughout a person ’s daily journey . We understood the insight thanks to the single flow of   customers ’ daily lives . 

 Approach 

 Due to the time limit and lack of resources , we only examined only one persona ’s journey and could   not focus on the others . If we had the chance , we would split mind mapping into different persona   groups and understand what could be missing for each segment . Although the result is okay for us ,   we spent too much time to organise all the insight . We could work more efficiently if we divide the   whole interview into two groups and make the distribution of work in our team . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Final Assignment 

 Challenge & Selection 

 We were trying to enhance our digital entertainment services usage and wanted to understand our   customers ' expectations . Although there were strong competitors in the market in terms of music   and video streaming , instant messaging , and cloud services , we wanted to penetrate the market and   win a significant portion of these users . Other applications were spending a considerable amount of   money on both advertisements and employees . However , we had only a few dozens of workers for   all these applications . It will be a challenge to surpass others while dealing with budget and resource   concerns . Yet , we initiated a project to understand digital customers ’ needs and wants from these   entertainment applications . We were sure that there had to be something missing and that we may   build our brands on this opportunity . We interviewed more than 40 customers and used a mind   mapping tool to illustrate their thoughts . There were many insights obtained from customers , and a   mind map could help us to see all of them in one big picture . 

 Application 

 Our team consists of 5 people , and each of us talked with around 8 customers . Before the interviews ,   we prepared 8 themes related to a person ’s daily activities and how they use entertaining   applications throughout these phases . After finishing the interviews , we organised a workshop to   share insights that we learned from customers . The progress of the workshop was designed to   understand different personas ’ needs and develop various solutions . At the beginning of the   workshop , we wrote every insight on a post - it in a few words and collect them according to their   themes . At the end of 3 hours , we had hundreds of different people ’s insights on the wall , and there   was no place to add another paper on the wall . 

 Insight 

 There was a huge amount of data to examine the paper , and it was hard to make a connection   between them . Some part of this data consists of unrelated , repetitive , long sentences , which has to   be eliminated , and guidance was needed to understand the true intentions of the people . It was very   nice to organise all these elements according to a flow ; seeing the mind map helps us understand   what is missing in their lives and how we can focus on other applications ’ weaknesses . The result was   outstanding ; although a single person uses a variety of applications , these apps do not know the   user ’s preferences and the types of content they like . So , each app suggests different contents   throughout a person ’s daily journey . We understood the insight thanks to the single flow of   customers ’ daily lives . 

 Approach 

 Due to the time limit and lack of resources , we only examined only one persona ’s journey and could   not focus on the others . If we had the chance , we would split mind mapping into different persona   groups and understand what could be missing for each segment . Although the result is okay for us ,   we spent too much time to organise all the insight . We could work more efficiently if we divide the   whole interview into two groups and make the distribution of work in our team .
### Output: 