Reflection Submission - Visualization     Challenge :   While most people would assume the advertising industry is a very innovative space it actually   tends to be quite traditional in its processes . This is especially true at large organizations with   even bigger , global clients .      A large alcohol client of my advertising agency traditionally bought a lot of TV , out - of - home , and   print media . However , with the changing consumer landscape ( read : digital - first , phone attached   to the hip ) , they recognized the need to develop a campaign that was more interactive ,   engaging , and inclusive .     With a lot of stakeholders on the client side and internally at the agency I had to help everyone   understand the user journey and mechanics of a multi - channel digital idea through visualization .     Selection :   I chose the visualization tool as a way to simplify a complex idea , to engage stakeholders in the   process by drawing in real - time , and to help achieve a consensus on the plan .      Application :   In previous presentations , the creative team would simply read a script or somewhat enact what   viewers will see on screen . For this idea , we needed to briefly explain what it was , but more   importantly we needed to show how it would work to get stakeholder buy - in . Rather than simply   speaking about how it works , I used visualization to take stakeholders on a journey .     I first started out by visually showing a “ day in the life ” of a consumer to justify why we were   recommending the platforms and experience . I showed a visual of our target persona   surrounded by icons of the media they consume all day . This includes waking up and checking   email , messages , Facebook and Instagram . Later they may stream audio , or visit Youtube to   watch videos .     Then , I visually showed what the campaign user journey would look like . I explained to the   group that doing this exercise will help illuminate gaps and opportunities in the journey .      I drew the entire user experience from awareness of the campaign , through to participating and   sharing with their friends to drive earned media reach for the brand . Using thought bubbles , I   showed what the user ’s mindset was in each phase . I used emojis to illustrate ‘ pains ’ and   ‘ gains ’ , and I colour coded existing assets and new assets required to make for a great user   experience .     Once going through each phase in detail , I put the full journey up on one large screen so   everyone involved could see it from start to finish . We discussed possibilities , requirements , and 

 accountabilities . During this , I wrote down the list for each phase on screen so everyone could   see what needed to be accomplished .      Insight :   Visualization is immensely helpful in illustrating ideas that could otherwise be considered   complex , and as a result , fail to see the light of day . Oftentimes consumer journeys are   presented in a linear , text - heavy way . By using visuals , icons , and even emojis , it helped to   engage and maintain interest . It also provided a more natural way of highlighting everyone ’s role   in the process - and in some cases- elevating others , who may have been ignored in the past .     Approach :   Next time I will provide a document to read prior to the meeting , inclusive of key data points and   insights about the consumer . That way , while going through the journey , everyone involved will   already be aware of key channels , consumer insights , and other considerations . This will make   the interaction flow easier versus fielding data questions on the go . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection Submission - Visualization     Challenge :   While most people would assume the advertising industry is a very innovative space it actually   tends to be quite traditional in its processes . This is especially true at large organizations with   even bigger , global clients .      A large alcohol client of my advertising agency traditionally bought a lot of TV , out - of - home , and   print media . However , with the changing consumer landscape ( read : digital - first , phone attached   to the hip ) , they recognized the need to develop a campaign that was more interactive ,   engaging , and inclusive .     With a lot of stakeholders on the client side and internally at the agency I had to help everyone   understand the user journey and mechanics of a multi - channel digital idea through visualization .     Selection :   I chose the visualization tool as a way to simplify a complex idea , to engage stakeholders in the   process by drawing in real - time , and to help achieve a consensus on the plan .      Application :   In previous presentations , the creative team would simply read a script or somewhat enact what   viewers will see on screen . For this idea , we needed to briefly explain what it was , but more   importantly we needed to show how it would work to get stakeholder buy - in . Rather than simply   speaking about how it works , I used visualization to take stakeholders on a journey .     I first started out by visually showing a “ day in the life ” of a consumer to justify why we were   recommending the platforms and experience . I showed a visual of our target persona   surrounded by icons of the media they consume all day . This includes waking up and checking   email , messages , Facebook and Instagram . Later they may stream audio , or visit Youtube to   watch videos .     Then , I visually showed what the campaign user journey would look like . I explained to the   group that doing this exercise will help illuminate gaps and opportunities in the journey .      I drew the entire user experience from awareness of the campaign , through to participating and   sharing with their friends to drive earned media reach for the brand . Using thought bubbles , I   showed what the user ’s mindset was in each phase . I used emojis to illustrate ‘ pains ’ and   ‘ gains ’ , and I colour coded existing assets and new assets required to make for a great user   experience .     Once going through each phase in detail , I put the full journey up on one large screen so   everyone involved could see it from start to finish . We discussed possibilities , requirements , and 

 accountabilities . During this , I wrote down the list for each phase on screen so everyone could   see what needed to be accomplished .      Insight :   Visualization is immensely helpful in illustrating ideas that could otherwise be considered   complex , and as a result , fail to see the light of day . Oftentimes consumer journeys are   presented in a linear , text - heavy way . By using visuals , icons , and even emojis , it helped to   engage and maintain interest . It also provided a more natural way of highlighting everyone ’s role   in the process - and in some cases- elevating others , who may have been ignored in the past .     Approach :   Next time I will provide a document to read prior to the meeting , inclusive of key data points and   insights about the consumer . That way , while going through the journey , everyone involved will   already be aware of key channels , consumer insights , and other considerations . This will make   the interaction flow easier versus fielding data questions on the go .
### Output: 