BMW vs Kia     Introduction   This report builds and examines the brand architecture of two brands of cars : BMW and Kia .   The two brands are chosen as they are in the same industry but have very different targets .   The goal is to observe how consumers can have vastly different perceptions of and   relationships with very similar products owing to the differences in brand architectures .     Brand Architecture   The first step is to develop brand pyramids for both brands .     Brand Architecture for Kia 

 Brand Core / Essence 

 Quality , reasonable price 

 Brand Personality 

 Young , working class 

 Emotional Benefits 

 Fashionable , inexpensive 

 Product Benefits 

 Guaranteed mechanical elements , low investment 

 Product Attributes 

 Modern designs , good machinery 

 Brand Architecture for BMW 

 Brand comparison   As we can see both brands compete in very similar markets . Also both brands put a high value   on performance and product quality . However , the differences in the brand personalities   appeal to very different target audiences in the same market . BMW prides itself on the   exclusivity that it brings through its sleek designs and premium pricing . On the other hand , Kia   attracts its audience with the long guarantee of their vehicles . While BMW creates a sense of   belonging for its customers , Kia provides its customers the value for money .     BMW targets the high end of the market , and its customers are not usually price sensitive .   There are few options to choose from , but brand loyalty is very high . Kia customers are more   price sensitive . Due to differences in pricing , BMW products are high margin products . On the   other hand , Kia relies more the sales volume . Thus both brands serve the company ’s goal of   revenue share through two different drivers .     Brand Value   Interbrand ranked BMW as the 3rd most valuable automotive brand in its 2019 brand rankings   1with a brand value of $ 41440 millions , while Kia is the 12th with 6428 millions . 

 1 https://vargas.com/list/exploreauthor.html 

 Brand Core / Essence 

 Luxury , premium segment 

 Brand Personality Sport , professional 

 Emotional Benefits 

 Premium status , luxury 

 Product Benefits 

 Elegance , status , investment 

 Product Attributes 

 State of the art innovations 

 BMW has more loyal customers , while Kia will see a higher rotation of buyers according to price   or market trends . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://vargas.com/list/exploreauthor.html
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: BMW vs Kia     Introduction   This report builds and examines the brand architecture of two brands of cars : BMW and Kia .   The two brands are chosen as they are in the same industry but have very different targets .   The goal is to observe how consumers can have vastly different perceptions of and   relationships with very similar products owing to the differences in brand architectures .     Brand Architecture   The first step is to develop brand pyramids for both brands .     Brand Architecture for Kia 

 Brand Core / Essence 

 Quality , reasonable price 

 Brand Personality 

 Young , working class 

 Emotional Benefits 

 Fashionable , inexpensive 

 Product Benefits 

 Guaranteed mechanical elements , low investment 

 Product Attributes 

 Modern designs , good machinery 

 Brand Architecture for BMW 

 Brand comparison   As we can see both brands compete in very similar markets . Also both brands put a high value   on performance and product quality . However , the differences in the brand personalities   appeal to very different target audiences in the same market . BMW prides itself on the   exclusivity that it brings through its sleek designs and premium pricing . On the other hand , Kia   attracts its audience with the long guarantee of their vehicles . While BMW creates a sense of   belonging for its customers , Kia provides its customers the value for money .     BMW targets the high end of the market , and its customers are not usually price sensitive .   There are few options to choose from , but brand loyalty is very high . Kia customers are more   price sensitive . Due to differences in pricing , BMW products are high margin products . On the   other hand , Kia relies more the sales volume . Thus both brands serve the company ’s goal of   revenue share through two different drivers .     Brand Value   Interbrand ranked BMW as the 3rd most valuable automotive brand in its 2019 brand rankings   1with a brand value of $ 41440 millions , while Kia is the 12th with 6428 millions . 

 1 https://vargas.com/list/exploreauthor.html 

 Brand Core / Essence 

 Luxury , premium segment 

 Brand Personality Sport , professional 

 Emotional Benefits 

 Premium status , luxury 

 Product Benefits 

 Elegance , status , investment 

 Product Attributes 

 State of the art innovations 

 BMW has more loyal customers , while Kia will see a higher rotation of buyers according to price   or market trends .
### Output: 