Example Reflection – Storytelling 

 Challenge & Selection   I work as a Global Marketing Manager and Creative Strategist for a South Korean tech company   and our mission is to market our group communication app in the US and generate an active   user community . Our product is a utility - something that is handy and solves the everyday small   problems of group communication . This is the challenge as we are not a super innovative   news - worthy product that is easier to get people ’s attention and to market effectively . This is   where I selected ‘ Storytelling ’ as a tool to create marketing campaigns that worked .          Application    We advertise our app on social where content is king and people are there to be entertained or   to find knowledge that is useful to their lives . When we advertised with ad creatives that were   dry and simply explained the various features it had , the ad campaigns had very poor   performance . People are not computers that are just looking for information - they are emotional   beings who have jobs , families , beliefs , and values . This is why storytelling is so powerful . In   order to create better ad creatives , I first researched our target audience to understand what   they think , feel , and value in their lives - and also how they communicate with their group . With   these insights , I began to script and produce ad creatives that have a narrative element relevant   to the target audience ’s lives . This could be a situation they faced in their daily lives or a strong   belief they held . Storytelling was carefully considered in both the visual and copywriting parts of   the ad . Visually , people can relate to the things and scenes that they see everyday , Also if those   things are portrayed in an intriguing visual style it will help to catch people ’s attention while they   fast scroll through their social feed .          Insight & Approach   After applying storytelling to our marketing campaigns , our target audiences resonated strongly   with our ads and we saw a tremendous increase in performance . Because we were trying to   think from the audience ’s perspective and telling a story relevant to them , our audience were   engaged and happy to learn about our product . they were commenting , tagging , and sharing our   ads with their friends who they thought the app would be useful for . As a result , we were able to   acquire hundreds of thousands of installs from our campaigns and build out an active user   community in the US market . I would say storytelling is a key tool that is absolutely necessary   for all businesses to understand and to utilize . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling 

 Challenge & Selection   I work as a Global Marketing Manager and Creative Strategist for a South Korean tech company   and our mission is to market our group communication app in the US and generate an active   user community . Our product is a utility - something that is handy and solves the everyday small   problems of group communication . This is the challenge as we are not a super innovative   news - worthy product that is easier to get people ’s attention and to market effectively . This is   where I selected ‘ Storytelling ’ as a tool to create marketing campaigns that worked .          Application    We advertise our app on social where content is king and people are there to be entertained or   to find knowledge that is useful to their lives . When we advertised with ad creatives that were   dry and simply explained the various features it had , the ad campaigns had very poor   performance . People are not computers that are just looking for information - they are emotional   beings who have jobs , families , beliefs , and values . This is why storytelling is so powerful . In   order to create better ad creatives , I first researched our target audience to understand what   they think , feel , and value in their lives - and also how they communicate with their group . With   these insights , I began to script and produce ad creatives that have a narrative element relevant   to the target audience ’s lives . This could be a situation they faced in their daily lives or a strong   belief they held . Storytelling was carefully considered in both the visual and copywriting parts of   the ad . Visually , people can relate to the things and scenes that they see everyday , Also if those   things are portrayed in an intriguing visual style it will help to catch people ’s attention while they   fast scroll through their social feed .          Insight & Approach   After applying storytelling to our marketing campaigns , our target audiences resonated strongly   with our ads and we saw a tremendous increase in performance . Because we were trying to   think from the audience ’s perspective and telling a story relevant to them , our audience were   engaged and happy to learn about our product . they were commenting , tagging , and sharing our   ads with their friends who they thought the app would be useful for . As a result , we were able to   acquire hundreds of thousands of installs from our campaigns and build out an active user   community in the US market . I would say storytelling is a key tool that is absolutely necessary   for all businesses to understand and to utilize .
### Output: 