Reflection -   Mind Mapping 

 Challenge and Selection 

 Mind mapping is an irreplaceable tool I have been utilising into my working framework after being   exposed to it as part of a marketing research team for a departmental store . We take precedence in   increasing our market share in the industry by keeping up with high - quality products our customers   need . For this season , our challenge is to test the demand of our to - be launched new product line .   Scope of the project consisted of the entire marketing department and product management   department . Timeline of the project was to be carried out within 3 months with little disruption as   possible to our other company projects . We were also to take note of possible market cannibalization   where applicable . 

 Application 

 We initiated application of the mind mapping tool by adhering to the first process step – holding a   special event featuring our new product line . Guests on our PR list were invited so we could get a   sensing of the possible demand through borrowing their intuition . We chose guests on our PR list as   having their opinion would provide a third - party objective view on our product . Guests would be   incentivised to provide honest opinions since having a high - quality product would provide them with   great material to advertise to their individual platforms , providing us with a win - win situation . 

 They were then required to fill up a short form on products in the new product line that interest them   as well as their opinions on the packaging , price and advertising layout . Questions in the form   consisted of comparisons with our existing product lines to figure our possible market cannibalization .   We proceeded with a sharing session and placed all the forms on a big foam board . They were   encouraged to discuss within small groups what appealed to them and what could be improved . 

 Our team then proceeded to identify important insights and translate them into design criteria . Our   form consisted of both multiple choice and open - ended questions , which gave us the opportunity to   collate both quantitative and qualitative data . This gave us very vital information on what to change in   our product line and what remains in the project . 

 Insight 

 We realised that the new product line generally has very positive feedback by the guests as a majority   of the products were innovative and new ideas which would not lead to market cannibalization of our   other products . One important takeaway was the outstanding product that was similar to one of our   existing best - selling product , which our team is currently in the talks of possible innovation or to   make do with not launching that particular product with the rest of the new product line . There were   definitely parts of our process which requires improvement . Our team assessed the use of the form   and realised that rather than a form , it might have been more useful for us to ask the guests to simply   select items that appeal to them and noting down on sticky notes on their thoughts and new ideas . This   is to prevent ignoring any possible outlier information which may come as initial thoughts to some of   our potential customers and might serve as useful information for the future . Our team also noted   down an area of improvement to emphasize on noting down individual thoughts personally without   discussion next project to prevent external influences on their initial thoughts . 

 Approach 

 Mind mapping tool has always worked for us . Prior to the use of mind mapping , we utilised our tools   but have found that this was the method that was most suitable to our company in the industry we are   working in . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection -   Mind Mapping 

 Challenge and Selection 

 Mind mapping is an irreplaceable tool I have been utilising into my working framework after being   exposed to it as part of a marketing research team for a departmental store . We take precedence in   increasing our market share in the industry by keeping up with high - quality products our customers   need . For this season , our challenge is to test the demand of our to - be launched new product line .   Scope of the project consisted of the entire marketing department and product management   department . Timeline of the project was to be carried out within 3 months with little disruption as   possible to our other company projects . We were also to take note of possible market cannibalization   where applicable . 

 Application 

 We initiated application of the mind mapping tool by adhering to the first process step – holding a   special event featuring our new product line . Guests on our PR list were invited so we could get a   sensing of the possible demand through borrowing their intuition . We chose guests on our PR list as   having their opinion would provide a third - party objective view on our product . Guests would be   incentivised to provide honest opinions since having a high - quality product would provide them with   great material to advertise to their individual platforms , providing us with a win - win situation . 

 They were then required to fill up a short form on products in the new product line that interest them   as well as their opinions on the packaging , price and advertising layout . Questions in the form   consisted of comparisons with our existing product lines to figure our possible market cannibalization .   We proceeded with a sharing session and placed all the forms on a big foam board . They were   encouraged to discuss within small groups what appealed to them and what could be improved . 

 Our team then proceeded to identify important insights and translate them into design criteria . Our   form consisted of both multiple choice and open - ended questions , which gave us the opportunity to   collate both quantitative and qualitative data . This gave us very vital information on what to change in   our product line and what remains in the project . 

 Insight 

 We realised that the new product line generally has very positive feedback by the guests as a majority   of the products were innovative and new ideas which would not lead to market cannibalization of our   other products . One important takeaway was the outstanding product that was similar to one of our   existing best - selling product , which our team is currently in the talks of possible innovation or to   make do with not launching that particular product with the rest of the new product line . There were   definitely parts of our process which requires improvement . Our team assessed the use of the form   and realised that rather than a form , it might have been more useful for us to ask the guests to simply   select items that appeal to them and noting down on sticky notes on their thoughts and new ideas . This   is to prevent ignoring any possible outlier information which may come as initial thoughts to some of   our potential customers and might serve as useful information for the future . Our team also noted   down an area of improvement to emphasize on noting down individual thoughts personally without   discussion next project to prevent external influences on their initial thoughts . 

 Approach 

 Mind mapping tool has always worked for us . Prior to the use of mind mapping , we utilised our tools   but have found that this was the method that was most suitable to our company in the industry we are   working in .
### Output: 