Storytelling through Storyboards 

 Challenge : 

 For my challenge , I recently learned about several customers cancelling their contracts for a particular   product that my company offers .   I thought of a service we perform in another division that we could   potentially offer to these unsatisfied customers in lieu of the product we have been offering . 

 Selection : 

 I chose to apply Storytelling via Storyboards as a design thinking tool because I wanted to ensure we   were all interpreting the problem and solution in the same way .   In viewing Armando Ramirez ’s lecture on   Storytelling ( Week 2 ) , Ramirez had the following to say , “ And I think what storytelling does for leaders   in terms of strategy , is it makes it simple . It makes it relate - able , It gives strategy color , and life In   character and plot . And it , allows the line worker , working your manufacturing unit to vice president   running marketing to have the same understanding of what we 're trying to do . ”   I completely agree with   Ramirez . 

 Application 

 Our team has met several times to perform research , brainstorm , and create a napkin pitch for this new   service offering .   We ’ve addressed the ‘ What Is ’ , the ‘ What If ’ and are currently in the ‘ What Wows ’   stage .   I created the Storytelling Storyboard to share with my teammates .   My expectation was that the   storyboard would validate that we were aligned on understanding the problem and the potential   solution . 

 I used the storyboard to describe the problem and the solution .   It had six scenes – ( 1 ) the accountant in   a panic because the bank accounts were low on funds due to unpaid bills that needed to be collected   on , ( 2 ) the accountant calling the supervisor in the Collections department asking ‘ What ’s going on over   there ? ” and the Supervisor replying that the notices for unpaid bills were coming in so fast that she   could n’t keep up or figure out which one was the most important to work first ( ‘ Work ’ means to correct   the errors in the bill and resubmit it for payment ; she needed to know which ones had errors she could   work that would result in them getting paid versus those that would likely never get paid ) , ( 3 ) the scene   shows the Supervisor calling my company & asking for “ Help ! ” where my company responds with “ We   have the perfect solution for you ! ” , ( 4 ) Shows a heap of disorganized papers ( unpaid bill notices ) going   into a robot ( our business analytics tools ) and coming out on a conveyor belt in a nice , neat order , ( 5 )   shows the Supervisor pulling unpaid bills to work one by one and also handing some of them off to the   same girl from my company that told her about the great solution we had ( both are working the unpaid   bills together to collect payments ) , ( 6 ) the final scene is the accountant again .   He has a smile on his face   and the bank accounts are showing almost full again . 

 I shared the storyboard with my teammates who laughed a bit at first but also thought it was a good   representation of the problem and solution .   It helped us all to know that we all had the same 

 understanding of what the user problem was and what we were pitching as the solution and how it   would benefit not just the end user , but the financial health of their organization as well . 

 Insight 

 As a product manager , I have the ability to see these scenarios and flows in my mind very quickly ,   however not everyone on the team can do that easily .   I work with offshore resources often and I   learned long ago that providing rough sketches ( visuals ) of the screens I want them to build are usually   more effective than the written word – so it ’s a bit of a ‘ well , duh ’ moment for me now that I recognize   applying this design tool approach can be helpful to all areas of the organization .    I also found that   creating this was much easier than I originally thought .   It is a useful tool for helping other areas of the   organization ( sales , support , development , quality assurance , etc . ) understand the concepts as well . 

 Approach : 

 I think storytelling was the correct design tool to use for my challenge and I will use it again .   There ’s   much truth in the saying that “ a picture is worth a thousand words ” and this tool does that .   While there   are alternative tools ( I could have created a flow chart or a prototype to show the proposed service ) , the   storyboard was better in that it captured the emotions of the customer experience .   The storyboard   helps all areas of our company relate to the client ’s feelings and in turn , understand how we help   resolve that customers pain points .   I will continue to use this tool as it worked well for this project and I   see how it can work well for future ones . 

 This has been a very helpful class for me and I ’m looking forward to using these Design Thinking tools   more in my line of work . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling through Storyboards 

 Challenge : 

 For my challenge , I recently learned about several customers cancelling their contracts for a particular   product that my company offers .   I thought of a service we perform in another division that we could   potentially offer to these unsatisfied customers in lieu of the product we have been offering . 

 Selection : 

 I chose to apply Storytelling via Storyboards as a design thinking tool because I wanted to ensure we   were all interpreting the problem and solution in the same way .   In viewing Armando Ramirez ’s lecture on   Storytelling ( Week 2 ) , Ramirez had the following to say , “ And I think what storytelling does for leaders   in terms of strategy , is it makes it simple . It makes it relate - able , It gives strategy color , and life In   character and plot . And it , allows the line worker , working your manufacturing unit to vice president   running marketing to have the same understanding of what we 're trying to do . ”   I completely agree with   Ramirez . 

 Application 

 Our team has met several times to perform research , brainstorm , and create a napkin pitch for this new   service offering .   We ’ve addressed the ‘ What Is ’ , the ‘ What If ’ and are currently in the ‘ What Wows ’   stage .   I created the Storytelling Storyboard to share with my teammates .   My expectation was that the   storyboard would validate that we were aligned on understanding the problem and the potential   solution . 

 I used the storyboard to describe the problem and the solution .   It had six scenes – ( 1 ) the accountant in   a panic because the bank accounts were low on funds due to unpaid bills that needed to be collected   on , ( 2 ) the accountant calling the supervisor in the Collections department asking ‘ What ’s going on over   there ? ” and the Supervisor replying that the notices for unpaid bills were coming in so fast that she   could n’t keep up or figure out which one was the most important to work first ( ‘ Work ’ means to correct   the errors in the bill and resubmit it for payment ; she needed to know which ones had errors she could   work that would result in them getting paid versus those that would likely never get paid ) , ( 3 ) the scene   shows the Supervisor calling my company & asking for “ Help ! ” where my company responds with “ We   have the perfect solution for you ! ” , ( 4 ) Shows a heap of disorganized papers ( unpaid bill notices ) going   into a robot ( our business analytics tools ) and coming out on a conveyor belt in a nice , neat order , ( 5 )   shows the Supervisor pulling unpaid bills to work one by one and also handing some of them off to the   same girl from my company that told her about the great solution we had ( both are working the unpaid   bills together to collect payments ) , ( 6 ) the final scene is the accountant again .   He has a smile on his face   and the bank accounts are showing almost full again . 

 I shared the storyboard with my teammates who laughed a bit at first but also thought it was a good   representation of the problem and solution .   It helped us all to know that we all had the same 

 understanding of what the user problem was and what we were pitching as the solution and how it   would benefit not just the end user , but the financial health of their organization as well . 

 Insight 

 As a product manager , I have the ability to see these scenarios and flows in my mind very quickly ,   however not everyone on the team can do that easily .   I work with offshore resources often and I   learned long ago that providing rough sketches ( visuals ) of the screens I want them to build are usually   more effective than the written word – so it ’s a bit of a ‘ well , duh ’ moment for me now that I recognize   applying this design tool approach can be helpful to all areas of the organization .    I also found that   creating this was much easier than I originally thought .   It is a useful tool for helping other areas of the   organization ( sales , support , development , quality assurance , etc . ) understand the concepts as well . 

 Approach : 

 I think storytelling was the correct design tool to use for my challenge and I will use it again .   There ’s   much truth in the saying that “ a picture is worth a thousand words ” and this tool does that .   While there   are alternative tools ( I could have created a flow chart or a prototype to show the proposed service ) , the   storyboard was better in that it captured the emotions of the customer experience .   The storyboard   helps all areas of our company relate to the client ’s feelings and in turn , understand how we help   resolve that customers pain points .   I will continue to use this tool as it worked well for this project and I   see how it can work well for future ones . 

 This has been a very helpful class for me and I ’m looking forward to using these Design Thinking tools   more in my line of work .
### Output: 