Reflection - Visualization Tool 

 Challenge 

 Just like mentioned by Kumar , this challenge is not based on necessarily creating a new 

 product but in developping an idea to improve the reach of a current product . Today ’s society ’s meals   are basically based on the diet of products offered by a few companies of the food industry . Concerning 

 to vegetables the greater part of products found in marketplaces come from big companies , who   produce in really large scales . Therefore these vegetables are fully of pesticides and other chemical   substances that end up being ingested by its consumers . In the other hand there are small producers 

 that have more control of their production ( since it ’s much smaller ) and have a more natural final 

 vegetable . Besides that , people are increasingly looking for healthier habbits and food . 

 In Brazil it is possible to find some organic products that come from small farmers but they are really   more expensive . So basically my challenge is based on connect both sides of the organic vegetables   chain ( small producers and final customers ) , promoting a service that offers the society the access to 

 these sort of products . 

 Selection 

 The visualization tool has been selected because of its simplicity in expressing an idea in a very visual 

 way , getting an immediate interpretation from whoever looks at it . In other words I used this tool   because of the fact that the visualization allows a problem to be understood much more faster than   usual , turning a complex message into a simple one , as explained by Angela Myer in the 6th video 

 lecture of the course . Moreover it is a mean to standardize a group ’s perception of something and help   people to ativate the right side of their brain , unlocking thoughts that may allow them to see things they 

 have n’t seen before . 

 Application 

 The application of the tool started by the question that follows : ‘ ’ How would be the easiest way to 

 express my main idea and get the comprehension even of the most lay person in the subject ? ‘ ’ . 

 According to the explanation of Angela Myer and since the Visualization tool it ’s not necessarily about   drawing but about visual thinking , my first thought was about creating a frame where my stakeholders   would feel   immerged in the thematic of the problem . For that I decided to take an image of a tissue   that corresponds to the subject and use it as a background on a frame fulled with information . This 

 information would be expressed in the form of   a mix of photos and symbols . 

 In terms of the problem itself , the frame that express the current reality in Brazil would be divided in 

 two parts showing the differences between the traditional Agrochemical Industries and the Local   Farmers . At the bottom of the frame we would have the representation of the traditional way of   production in the current scenario , where the big picture shows the responsable for this way of 

 production and the little circles represent images either from the chemicals or warning messages that   makes refernce to a toxic , and so negative way of consumption . In the other hand the top of the frame   would try to indicate some of the benefits of accepting the challenge on a future scenario , through the 

 possibility of having a healthier life and helping local small farmers at the same time . The society , 

 showein the right side of the frame and in between both scenarios , would be represented this way to 

 show the viewer the idea of a transition . 

 The idea of the frame would be useful as well as to the local farmers owners ( as producers ) as to people 

 from society ( as consumers ) . This fact is explained because the farmers would see that there is a   possibility of getting a higher amount of the market , selling their products to more people and 

 increasing their revenues . Nonetheless the customers would see a possibility of having a healthier life 

 through healthier meals , for an price more affordable than before . 

 Insight & Approach 

 Besides all of the new knowledge I ’ve got from thaking the course , I think this exercise got me the feel   that something can be invented and reinvented many times , as long as you constantly find a way to see 

 the problem differently . Representing the project in diverse forms , presenting it and asking other 

 people ’s opinion about what fits and what does not fit , get to the customers to evaluate the acceptance   of a product are really powerful means to conduct the development of a new idea . Talking specifically   about the chosen tool , I might say that it helpened me to see parts of the problem that were n’t clear   before . At the same time it made me see that it is useless to show the details of a given situation if 

 someone ca n’t understand the whole figure first . 

 As an engineer student , I am used to learn how to calculate the rentability of a project , the costs of a 

 product and other quantitative analysis that may a lot of times not be appropriate or even useful 

 without a qualitative evaluation through design thinking . This exercise showed me that the success of an 

 idea depends not only on the analytical data evaluation , or even on the investments made for a given   project , but mostly on a whole comprehension of the idea by customers , providers and stakeholders . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Visualization Tool 

 Challenge 

 Just like mentioned by Kumar , this challenge is not based on necessarily creating a new 

 product but in developping an idea to improve the reach of a current product . Today ’s society ’s meals   are basically based on the diet of products offered by a few companies of the food industry . Concerning 

 to vegetables the greater part of products found in marketplaces come from big companies , who   produce in really large scales . Therefore these vegetables are fully of pesticides and other chemical   substances that end up being ingested by its consumers . In the other hand there are small producers 

 that have more control of their production ( since it ’s much smaller ) and have a more natural final 

 vegetable . Besides that , people are increasingly looking for healthier habbits and food . 

 In Brazil it is possible to find some organic products that come from small farmers but they are really   more expensive . So basically my challenge is based on connect both sides of the organic vegetables   chain ( small producers and final customers ) , promoting a service that offers the society the access to 

 these sort of products . 

 Selection 

 The visualization tool has been selected because of its simplicity in expressing an idea in a very visual 

 way , getting an immediate interpretation from whoever looks at it . In other words I used this tool   because of the fact that the visualization allows a problem to be understood much more faster than   usual , turning a complex message into a simple one , as explained by Angela Myer in the 6th video 

 lecture of the course . Moreover it is a mean to standardize a group ’s perception of something and help   people to ativate the right side of their brain , unlocking thoughts that may allow them to see things they 

 have n’t seen before . 

 Application 

 The application of the tool started by the question that follows : ‘ ’ How would be the easiest way to 

 express my main idea and get the comprehension even of the most lay person in the subject ? ‘ ’ . 

 According to the explanation of Angela Myer and since the Visualization tool it ’s not necessarily about   drawing but about visual thinking , my first thought was about creating a frame where my stakeholders   would feel   immerged in the thematic of the problem . For that I decided to take an image of a tissue   that corresponds to the subject and use it as a background on a frame fulled with information . This 

 information would be expressed in the form of   a mix of photos and symbols . 

 In terms of the problem itself , the frame that express the current reality in Brazil would be divided in 

 two parts showing the differences between the traditional Agrochemical Industries and the Local   Farmers . At the bottom of the frame we would have the representation of the traditional way of   production in the current scenario , where the big picture shows the responsable for this way of 

 production and the little circles represent images either from the chemicals or warning messages that   makes refernce to a toxic , and so negative way of consumption . In the other hand the top of the frame   would try to indicate some of the benefits of accepting the challenge on a future scenario , through the 

 possibility of having a healthier life and helping local small farmers at the same time . The society , 

 showein the right side of the frame and in between both scenarios , would be represented this way to 

 show the viewer the idea of a transition . 

 The idea of the frame would be useful as well as to the local farmers owners ( as producers ) as to people 

 from society ( as consumers ) . This fact is explained because the farmers would see that there is a   possibility of getting a higher amount of the market , selling their products to more people and 

 increasing their revenues . Nonetheless the customers would see a possibility of having a healthier life 

 through healthier meals , for an price more affordable than before . 

 Insight & Approach 

 Besides all of the new knowledge I ’ve got from thaking the course , I think this exercise got me the feel   that something can be invented and reinvented many times , as long as you constantly find a way to see 

 the problem differently . Representing the project in diverse forms , presenting it and asking other 

 people ’s opinion about what fits and what does not fit , get to the customers to evaluate the acceptance   of a product are really powerful means to conduct the development of a new idea . Talking specifically   about the chosen tool , I might say that it helpened me to see parts of the problem that were n’t clear   before . At the same time it made me see that it is useless to show the details of a given situation if 

 someone ca n’t understand the whole figure first . 

 As an engineer student , I am used to learn how to calculate the rentability of a project , the costs of a 

 product and other quantitative analysis that may a lot of times not be appropriate or even useful 

 without a qualitative evaluation through design thinking . This exercise showed me that the success of an 

 idea depends not only on the analytical data evaluation , or even on the investments made for a given   project , but mostly on a whole comprehension of the idea by customers , providers and stakeholders .
### Output: 