Challenge and Selection 

 The tool I am going to use is learning launch . A learning launch is a carefully   designed experiment or prototype designed to test the key underlying value- generating assumptions of a potential new growth . I am a chemist wholesaler and   an expertise in marketing techniques . My challenge is to launch a new product of   my own in order to improve my income . My daily income is not as much as   contributing as it should be despite of all hard work and time dedication . The   project scope includes marketing research , customer need , offers and schemes to   make the sales of the product . The time period of 60 days has been kept as a   benchmark to determine the compatibility of the product into the market . The   main motive is to make the product more long lasting and to increase sales . 

 Selection 

 I have already gone through several design thinking tools/ techniques i.e.   manufacturing and packaging of product . Thus , the learning launch is an   experiment meant to quickly test the prototype . 

 Application 

 First of all , I have decided to provide schemes and offers to fascinate our product .   This includes as follows- A ) On purchase of one box , one blanket will be free . B )   Cancelling payments of debtors up to Fifty thousand rupees and supplying them   with this product . C ) Rewarding the person who is making sales of 30 boxes per   month . So , these were some of the ways in order to induce the sales of the   product . The objective of increasing sales can only be increased by making the   product distinguishable from that of the competitors . This can be only possible by   marketing efficiently and satisfying the customer needs . So , the marketing   strategy is to influence major groups i.e. retailers , medical representatives ( MRs ) ,   business partners , friends and some clients of reputed companies . Additionally , 

 advertising was done by articles in newspapers . Hence , in this way some   assumptions relating to the launch of the product was done . 

 For our second learning launch , a survey was conducted by touring once a week   to sell the item at doorstep individually . Also , to review about the sales target   customers have done in a week and to inquire about their opinions . 

 Insight 

 By applying the learning launch tool , it was identified that my product was able to   stand in the market and also increased the income by 8 % which is fairly   acceptable . Additionally , we thought through anticipated results , that there   would be more demand of the product as it was manufactured by leading   company and the target customers will appreciate the incentives offered . Our   actual results were slightly different from anticipated results in a way that there   was lack of communication between the target consumers and me ( the owner )   itself . Also , there was insufficient manpower to conduct the marketing process   effectively . Besides , advertising was not done properly due to lack of sufficient   money which created unawareness among the local people . Moving forward , I   would like to conclude that the above reasons led to the some failures in this   learning launch but can be rectified with small initiatives to make it an   accomplished one . 

 Approach 

 As previously mentioned , there is a need to rephrase some techniques and   enhance the earlier ones so as to generate more sales and create the monopoly   of the product with the help of learning launch . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 The tool I am going to use is learning launch . A learning launch is a carefully   designed experiment or prototype designed to test the key underlying value- generating assumptions of a potential new growth . I am a chemist wholesaler and   an expertise in marketing techniques . My challenge is to launch a new product of   my own in order to improve my income . My daily income is not as much as   contributing as it should be despite of all hard work and time dedication . The   project scope includes marketing research , customer need , offers and schemes to   make the sales of the product . The time period of 60 days has been kept as a   benchmark to determine the compatibility of the product into the market . The   main motive is to make the product more long lasting and to increase sales . 

 Selection 

 I have already gone through several design thinking tools/ techniques i.e.   manufacturing and packaging of product . Thus , the learning launch is an   experiment meant to quickly test the prototype . 

 Application 

 First of all , I have decided to provide schemes and offers to fascinate our product .   This includes as follows- A ) On purchase of one box , one blanket will be free . B )   Cancelling payments of debtors up to Fifty thousand rupees and supplying them   with this product . C ) Rewarding the person who is making sales of 30 boxes per   month . So , these were some of the ways in order to induce the sales of the   product . The objective of increasing sales can only be increased by making the   product distinguishable from that of the competitors . This can be only possible by   marketing efficiently and satisfying the customer needs . So , the marketing   strategy is to influence major groups i.e. retailers , medical representatives ( MRs ) ,   business partners , friends and some clients of reputed companies . Additionally , 

 advertising was done by articles in newspapers . Hence , in this way some   assumptions relating to the launch of the product was done . 

 For our second learning launch , a survey was conducted by touring once a week   to sell the item at doorstep individually . Also , to review about the sales target   customers have done in a week and to inquire about their opinions . 

 Insight 

 By applying the learning launch tool , it was identified that my product was able to   stand in the market and also increased the income by 8 % which is fairly   acceptable . Additionally , we thought through anticipated results , that there   would be more demand of the product as it was manufactured by leading   company and the target customers will appreciate the incentives offered . Our   actual results were slightly different from anticipated results in a way that there   was lack of communication between the target consumers and me ( the owner )   itself . Also , there was insufficient manpower to conduct the marketing process   effectively . Besides , advertising was not done properly due to lack of sufficient   money which created unawareness among the local people . Moving forward , I   would like to conclude that the above reasons led to the some failures in this   learning launch but can be rectified with small initiatives to make it an   accomplished one . 

 Approach 

 As previously mentioned , there is a need to rephrase some techniques and   enhance the earlier ones so as to generate more sales and create the monopoly   of the product with the help of learning launch .
### Output: 