This slide handout was created by the University of Virginia Darden School of Business and is provided   to support your learning while taking this course . Please do not share or distribute it . 1 

 Design Thinking for Innovation 

 Session 1 What is Design   Thinking ? 

 with Professor Denisse Szatkowski 

 human - centered 

 possibility - driven iterative 

 options - focused 

 A Problem - Solving Approach   |   What is Design Thinking ? 

 This slide handout was created by the University of Virginia Darden School of Business and is provided   to support your learning while taking this course . Please do not share or distribute it . 2 

 Design thinking is appropriate if … 

 Linear analytic methods   may be better if … 

 Questions to Ask 

 Is the problem   human - centered ? 

 How clearly do you   understand the problem   itself ? 

 What ’s the level   of uncertainty ? 

 What data is already   available to you ? 

 Deep understanding of the actual   people ( users ) involved 

 There are few human beings involved in   the problem or the solution 

 We need to explore and   get agreement 

 We understand the problem clearly   and are sure we ’re solving the right   one 

 There are many unknowns ( large and   small ) , and past data is unlikely to   help us 

 The past is a good predictor   of the future 

 There is very little relevant existing   data to analyze 

 There are several clear sources of analogous data 

 This slide handout was created by the University of Virginia Darden School of Business and is provided   to support your learning while taking this course . Please do not share or distribute it . 3 

 [ Design Tool ] Visualization 

 Make it tangible and concrete . Draw a picture ,   tell a story , take a photo , make a map . . . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: This slide handout was created by the University of Virginia Darden School of Business and is provided   to support your learning while taking this course . Please do not share or distribute it . 1 

 Design Thinking for Innovation 

 Session 1 What is Design   Thinking ? 

 with Professor Denisse Szatkowski 

 human - centered 

 possibility - driven iterative 

 options - focused 

 A Problem - Solving Approach   |   What is Design Thinking ? 

 This slide handout was created by the University of Virginia Darden School of Business and is provided   to support your learning while taking this course . Please do not share or distribute it . 2 

 Design thinking is appropriate if … 

 Linear analytic methods   may be better if … 

 Questions to Ask 

 Is the problem   human - centered ? 

 How clearly do you   understand the problem   itself ? 

 What ’s the level   of uncertainty ? 

 What data is already   available to you ? 

 Deep understanding of the actual   people ( users ) involved 

 There are few human beings involved in   the problem or the solution 

 We need to explore and   get agreement 

 We understand the problem clearly   and are sure we ’re solving the right   one 

 There are many unknowns ( large and   small ) , and past data is unlikely to   help us 

 The past is a good predictor   of the future 

 There is very little relevant existing   data to analyze 

 There are several clear sources of analogous data 

 This slide handout was created by the University of Virginia Darden School of Business and is provided   to support your learning while taking this course . Please do not share or distribute it . 3 

 [ Design Tool ] Visualization 

 Make it tangible and concrete . Draw a picture ,   tell a story , take a photo , make a map . . .
### Output: 