Challenge : 

 I am a member supporting Product Development in IT for a Fortune 50 Home Improvement   organization . The online marketing and sales department were thinking of right campaigns and one of   the campaigns was leveraging IT for increasing online sales . The IT Team had invested a considerable   cost for tools and Upgrades in new technologies but was not driving enough online sales . The Project   scope included increasing sales by means of good online experience , ease of access , digitizing - or   anything that IT could help drive sales for all prospective customers for Products sold online . The project   scope includes the online marketing and sales department , as well as the larger marketing department   and IT department , with whom our IT Group work closely and had to be run in - house . Our attempt was   to focus on trying to uncover what our team members , as well as key stakeholders within the larger   marketing department and IT department , consider to be ineffective or problematic in driving sales in   line with their expectations and assist them with pointers to improve the sales . 

 Selection and Application : 

 Our team has already gone through several design thinking activities and tools , so we were ready to try   the learning launch tool . Broadly speaking , the learning launch is an experiment meant to quickly test an   idea and prototype and get quick feedback to help understand the problem at hand . 

 Application : 

 For our first learning launch , we focused on the customers accessing the Store Portals . We created a   sample of In - house customers to view the website and randomly shop for items from the existing online   Portal . We asked the users to be un - biased and submit the feedback from their usage in a weeks   time . This initiative was our test   to understand the pros and cons of the shopping experience . Our team   went through few workshops with the users after a week . We expected to produce a document with a   clear description of the users shopping experience – what they liked , what they did not and what they   would have liked to see more . 

 Insight : 

 Post the workshop and analyzing the feedback , for the points that required improvement – we got with   the Development Team for prioritization of tasks and process . We involved the Product owner of the   Team as well . There were multiple changes that were rolled out on the Home Page of the website over a   period of time and the same group of users were asked to shop online again for a week   time and give   their feedback . Based on the feedback , this time around the shopping experience was much   better . Additionally , during feedback session it was suggested by a user it would be really a good   experience if the Home Page was customized to his profile . The development Team suggested that this   was a possibility and wanted to explore more by means of A / B Testing on the Home Page . The Marketing   and Sales Team , the Dev Team and the   users then had sessions over a week with the A / B Testing team   understand what kind of customization they would be able to support and the technology feasibility of   such customization . The A / B Testing team then suggested they could run test for the Product Display   Page or the Home Page with Multiple variants over a time period . 

 Approach : 

 We also used Story Telling to narrate the “ Website user ”   persona to an extent to understand the user   behavior . So , in our exercise – we used both the tools - the core was the Learning Launch that went hand   in hand with Story Telling . The volume of visitors on the website was Millions and to understand and get   feedback from a Subset of that sample was the way to move forward complimented with Story Telling ,   and rightly fitted the context of this Design Thinking exercise . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 I am a member supporting Product Development in IT for a Fortune 50 Home Improvement   organization . The online marketing and sales department were thinking of right campaigns and one of   the campaigns was leveraging IT for increasing online sales . The IT Team had invested a considerable   cost for tools and Upgrades in new technologies but was not driving enough online sales . The Project   scope included increasing sales by means of good online experience , ease of access , digitizing - or   anything that IT could help drive sales for all prospective customers for Products sold online . The project   scope includes the online marketing and sales department , as well as the larger marketing department   and IT department , with whom our IT Group work closely and had to be run in - house . Our attempt was   to focus on trying to uncover what our team members , as well as key stakeholders within the larger   marketing department and IT department , consider to be ineffective or problematic in driving sales in   line with their expectations and assist them with pointers to improve the sales . 

 Selection and Application : 

 Our team has already gone through several design thinking activities and tools , so we were ready to try   the learning launch tool . Broadly speaking , the learning launch is an experiment meant to quickly test an   idea and prototype and get quick feedback to help understand the problem at hand . 

 Application : 

 For our first learning launch , we focused on the customers accessing the Store Portals . We created a   sample of In - house customers to view the website and randomly shop for items from the existing online   Portal . We asked the users to be un - biased and submit the feedback from their usage in a weeks   time . This initiative was our test   to understand the pros and cons of the shopping experience . Our team   went through few workshops with the users after a week . We expected to produce a document with a   clear description of the users shopping experience – what they liked , what they did not and what they   would have liked to see more . 

 Insight : 

 Post the workshop and analyzing the feedback , for the points that required improvement – we got with   the Development Team for prioritization of tasks and process . We involved the Product owner of the   Team as well . There were multiple changes that were rolled out on the Home Page of the website over a   period of time and the same group of users were asked to shop online again for a week   time and give   their feedback . Based on the feedback , this time around the shopping experience was much   better . Additionally , during feedback session it was suggested by a user it would be really a good   experience if the Home Page was customized to his profile . The development Team suggested that this   was a possibility and wanted to explore more by means of A / B Testing on the Home Page . The Marketing   and Sales Team , the Dev Team and the   users then had sessions over a week with the A / B Testing team   understand what kind of customization they would be able to support and the technology feasibility of   such customization . The A / B Testing team then suggested they could run test for the Product Display   Page or the Home Page with Multiple variants over a time period . 

 Approach : 

 We also used Story Telling to narrate the “ Website user ”   persona to an extent to understand the user   behavior . So , in our exercise – we used both the tools - the core was the Learning Launch that went hand   in hand with Story Telling . The volume of visitors on the website was Millions and to understand and get   feedback from a Subset of that sample was the way to move forward complimented with Story Telling ,   and rightly fitted the context of this Design Thinking exercise .
### Output: 