Title : Green cleaning cause 

 Giuseppe Hassan Date : Friday , November 13th , 2020 

 TOOL : Storytelling 

 A short summary : The company in which I want to apply what I have learned in this course . TG Company of biodegradable cleaning products , established in 1997 . Even though it ’s a small company it has developed confidence in it ’s products , also open the way to a   certain set of family products with specific uses , with great acceptance on clients , and also has built a   name of REAL environmental friendly products . Products are more expensive than others , but with real results and keeping their promise of “ Kills 99,999   germs ” , still there ’s a group of maybe “ not well informed ” clients , that still need to be reached . 

 Challenge : Make all products accesible and not jsut for people that want to leave a footprint for future generations . Make the products to speak by the results that you will have when you use them , the problem is that   people will see the price first and there is a gap , between quality , results and price . The people have lost their confidence in most brands , they all preach the same , and the company needs   to regained their trust and make them see that TG is the “ Real deal ” . Also one problem is that this products come in just a few presentations , and can only be purchased in   big supermarkets and not everyone has one near . 

 Selection : I selected “ Storytelling ” because in short , I consider that when you have a family of products with a   cause ( The Green cause ) you have to hear the results from real people / users , thay is why storytelling is   a great resource and way to dig more into what the future products can become . Not hearing the benefits from the company people . 

 Application : Creating different groups of potential costumers , might give us insights , personal details and information   about what are their specific needs and what do they expect from Biocleaning products . Each group divided by ethnicity and economical situation and no more of 15 people , this way we can   use the company facilities and do n’t get into additional costs . Preparing small surveys and product sample sachets . 

 Insights : We will have valuable infromation , thsi will prepare us to create a new set of more accesible formats   and presentations for the products . Also we will be able to identify which areas need to be addresed in a   more agressive and effective way , not just using the Big supermarkets chain , and offering to small retail- ers the possibility to offer this type of products with a good profit and making their product stock bigger . 

 One negative point is that when you get into small retailers , they tend to focused in price not in quality   therefore the virtues of products will be diminished at the moment of exposure / sale . Unfortunately when you gather people with low incomes or low knowledge in Bio - products , they will omit   those benefits . 

 Approach : What we can do better in the future ? . Apply the same tool but just before creating more and different presentations for other products , keep in   mind the needs of people that are not well intended or into the “ Green cause ” and lead the way for them   to learn and get into it 

 In terms of development : Do a research in creating a “ Cheaper ” line of Biocleaning products - always with high quality standards ,   keeping in mind that not just everyone can visit and purchase products in supermarkets . Also consider when formulating new products ,   after this exercise will give us more valuable information   previous mass production . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Giuseppe Hassan
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Title : Green cleaning cause 

 Giuseppe Hassan Date : Friday , November 13th , 2020 

 TOOL : Storytelling 

 A short summary : The company in which I want to apply what I have learned in this course . TG Company of biodegradable cleaning products , established in 1997 . Even though it ’s a small company it has developed confidence in it ’s products , also open the way to a   certain set of family products with specific uses , with great acceptance on clients , and also has built a   name of REAL environmental friendly products . Products are more expensive than others , but with real results and keeping their promise of “ Kills 99,999   germs ” , still there ’s a group of maybe “ not well informed ” clients , that still need to be reached . 

 Challenge : Make all products accesible and not jsut for people that want to leave a footprint for future generations . Make the products to speak by the results that you will have when you use them , the problem is that   people will see the price first and there is a gap , between quality , results and price . The people have lost their confidence in most brands , they all preach the same , and the company needs   to regained their trust and make them see that TG is the “ Real deal ” . Also one problem is that this products come in just a few presentations , and can only be purchased in   big supermarkets and not everyone has one near . 

 Selection : I selected “ Storytelling ” because in short , I consider that when you have a family of products with a   cause ( The Green cause ) you have to hear the results from real people / users , thay is why storytelling is   a great resource and way to dig more into what the future products can become . Not hearing the benefits from the company people . 

 Application : Creating different groups of potential costumers , might give us insights , personal details and information   about what are their specific needs and what do they expect from Biocleaning products . Each group divided by ethnicity and economical situation and no more of 15 people , this way we can   use the company facilities and do n’t get into additional costs . Preparing small surveys and product sample sachets . 

 Insights : We will have valuable infromation , thsi will prepare us to create a new set of more accesible formats   and presentations for the products . Also we will be able to identify which areas need to be addresed in a   more agressive and effective way , not just using the Big supermarkets chain , and offering to small retail- ers the possibility to offer this type of products with a good profit and making their product stock bigger . 

 One negative point is that when you get into small retailers , they tend to focused in price not in quality   therefore the virtues of products will be diminished at the moment of exposure / sale . Unfortunately when you gather people with low incomes or low knowledge in Bio - products , they will omit   those benefits . 

 Approach : What we can do better in the future ? . Apply the same tool but just before creating more and different presentations for other products , keep in   mind the needs of people that are not well intended or into the “ Green cause ” and lead the way for them   to learn and get into it 

 In terms of development : Do a research in creating a “ Cheaper ” line of Biocleaning products - always with high quality standards ,   keeping in mind that not just everyone can visit and purchase products in supermarkets . Also consider when formulating new products ,   after this exercise will give us more valuable information   previous mass production .
### Output: 