Challenge 

 I work for a communication company and my / our challenge is to improve and increase the portfolio   product in order to increase worldwide sales and to spend marketing budgets on the right campaigns . 

 The project scope consists in a new product launch and includes the R&D department , engineering   department , marketing department , and other company departments that has to work closely for many   days and months to reach the assigned target . R&D and marketing departments start from ideas and   hypothesis to improve the company product but not all of these will be considered . 

 Selection 

 Our teams , after already gone through several design thinking activities / tools like customer interview ,   market research , production / sale feasibility , realized a couple of samples and are ready to try the new   product . 

 Application 

 For our first launch , we focused on the execution of in factory test to verify if the new product works and is   comply with the design thinking activities . After passed all the in factory test we are ready to present the   new product in the market , at that point , our team went through fairs and workshops , use newspaper and   press to present the new product to our historical customers and to potential new customers . 

 For our second launch , we gave some samples to our historical customers with the focus on test all the   functionality of the new product . The result of this stress test allowed our team to better understand if the   new product is a valid product and if it was necessary change something or implement new functionality   before the mass production . 

 Insight 

 By applying the learning launch tool , our team identified assumptions and designed launches to test these   assumptions . Additionally , we thought through anticipated results , expecting to find that these approaches   would improve our workflow , and that both our team and the key stakeholders would be fairly open to the   new prioritization of tasks and process . Our actual results were slightly different from what we anticipated :   while our team was open to the prioritization of tasks and process , the key stakeholders in the larger   marketing department expressed some concerns . Moving forward , our team reviewed these insights and   incorporate it into the mass production launch designs . 

 Approach 

 As our team has already done several design thinking activities / tools , launching learning is the appropriate   tool . As previously mentioned , our team needs to review the information gained from our first two   launches and incorporate it prior to mass production . Future launch plans should reflect the information   gained and the progress made . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I work for a communication company and my / our challenge is to improve and increase the portfolio   product in order to increase worldwide sales and to spend marketing budgets on the right campaigns . 

 The project scope consists in a new product launch and includes the R&D department , engineering   department , marketing department , and other company departments that has to work closely for many   days and months to reach the assigned target . R&D and marketing departments start from ideas and   hypothesis to improve the company product but not all of these will be considered . 

 Selection 

 Our teams , after already gone through several design thinking activities / tools like customer interview ,   market research , production / sale feasibility , realized a couple of samples and are ready to try the new   product . 

 Application 

 For our first launch , we focused on the execution of in factory test to verify if the new product works and is   comply with the design thinking activities . After passed all the in factory test we are ready to present the   new product in the market , at that point , our team went through fairs and workshops , use newspaper and   press to present the new product to our historical customers and to potential new customers . 

 For our second launch , we gave some samples to our historical customers with the focus on test all the   functionality of the new product . The result of this stress test allowed our team to better understand if the   new product is a valid product and if it was necessary change something or implement new functionality   before the mass production . 

 Insight 

 By applying the learning launch tool , our team identified assumptions and designed launches to test these   assumptions . Additionally , we thought through anticipated results , expecting to find that these approaches   would improve our workflow , and that both our team and the key stakeholders would be fairly open to the   new prioritization of tasks and process . Our actual results were slightly different from what we anticipated :   while our team was open to the prioritization of tasks and process , the key stakeholders in the larger   marketing department expressed some concerns . Moving forward , our team reviewed these insights and   incorporate it into the mass production launch designs . 

 Approach 

 As our team has already done several design thinking activities / tools , launching learning is the appropriate   tool . As previously mentioned , our team needs to review the information gained from our first two   launches and incorporate it prior to mass production . Future launch plans should reflect the information   gained and the progress made .
### Output: 