CHALLENGE 

 As a student and a fashion designer , I ’ve always been faced with a challenge of making new 

 innovative ideas on how to improve my fashion business and make my clients keep coming back . 

 I always felt that I needed one great idea to make the business stand out among others . Not that 

 my sewing skills were bad but I always felt like I was n’t up to the challenge of expanding my 

 fashion business , I mostly felt bad whenever I received complaints from customers regarding their 

 cloth , I could n’t come up with great fashion ideas to help my customers feel good about 

 themselves . I lacked business knowledge so many times I fell at a loss . I also lacked marketing 

 skills , I just could n’t bring myself to advertise to potential clients either physically or on social 

 media because I felt that I could n’t offer services that would make them feel better about 

 themselves and that is what I want my business to be all about , so I just stopped receiving orders 

 for clothes . 

 SELECTION 

 MIND MAPPING TOOL 

 Mind mapping tool is used to generate insights from the data(s ) collected during the exploration 

 of the current reality , the stage of asking what the current problem faced by customers is . It is a 

 tool that allows an individual or group of individuals or companies to be able to capture the minds 

 of their potential customers to gain insights into what the customers actually need . For example , 

 in the MeYouHealth story where Chris Carter together with Essentials Design tackled the 

 challenge of how to use social networking to get people to do something about their health . 

 I choose mind mapping tool because it would enable me to gain insights into the needs of my 

 potential customers , to capture their minds , to know exactly what they need . Then to transform 

 those insights into design criteria that would meet the many unarticulated needs of my potential 

 customers , before moving into the idea generation phase and experimentation . 

 APPLICATION 

 I carried out an online survey using Twitter and WhatsApp users as my online target audience . I 

 used a poll asking them what they wanted from their fashion designers or tailors , giving them 

 options : 

 1 . Perfect finishing 

 2 . Perfect sizing 

 3 . Timely delivery 

 4 . Perfect packaging 

 The results                            Twitter                 WhatsApp 

 1 . Perfect finishing       52 %                         64 % 

 2 . Perfect sizing            31 %                         33 % 

 3 . Timely delivery        16 %                         20 % 

 4 . Perfect packaging       1 %                           5 % 

 I have made an extra effort in making sure that the finishing on those clothes are near perfect and 

 I have added some new measurements to my measurement book to ensure I get every angle of the 

 customer ’s body to ensure better fitting and also I have n’t relented on trying to make timely 

 delivery and making sure the clothes get delivered neatly . 

 INSIGHTS 

 The little insights I gained from this little experiment have shown that majorly what customers 

 want concerning their outfits is a nice and perfect finishing with perfect sizing . I also spoke with 

 some customers physically who mentioned the same thing and complained about how designers 

 are mostly concerned with packaging their products for advertising sake and that many times the 

 cloth does n’t fit . As a fashion designer , I should n’t have a problem with conversing with my 

 customers . And that I did n’t need this “ big idea ” before I can actually make customers happy and 

 satisfied . I always loved to see satisfaction and happiness in the eyes of my customers and using 

 design thinking has given me a deeper insight into how I can make my customers truly happy . 

 APPROACH 

 As I continue to venture in this line of business , my major focus from now on would be first 

 conversing more with my customers get to know how they truly want their job done and also give 

 a time frame that will not only be comfortable for my customers but that will also be comfortable 

 for myself so I can get their job done rightly with no rush . I ’ll improve on my mind mapping skills 

 for future works as it is a great tool that really helps in this fashion business . It helps us to learn 

 more about customers unarticulated needs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE 

 As a student and a fashion designer , I ’ve always been faced with a challenge of making new 

 innovative ideas on how to improve my fashion business and make my clients keep coming back . 

 I always felt that I needed one great idea to make the business stand out among others . Not that 

 my sewing skills were bad but I always felt like I was n’t up to the challenge of expanding my 

 fashion business , I mostly felt bad whenever I received complaints from customers regarding their 

 cloth , I could n’t come up with great fashion ideas to help my customers feel good about 

 themselves . I lacked business knowledge so many times I fell at a loss . I also lacked marketing 

 skills , I just could n’t bring myself to advertise to potential clients either physically or on social 

 media because I felt that I could n’t offer services that would make them feel better about 

 themselves and that is what I want my business to be all about , so I just stopped receiving orders 

 for clothes . 

 SELECTION 

 MIND MAPPING TOOL 

 Mind mapping tool is used to generate insights from the data(s ) collected during the exploration 

 of the current reality , the stage of asking what the current problem faced by customers is . It is a 

 tool that allows an individual or group of individuals or companies to be able to capture the minds 

 of their potential customers to gain insights into what the customers actually need . For example , 

 in the MeYouHealth story where Chris Carter together with Essentials Design tackled the 

 challenge of how to use social networking to get people to do something about their health . 

 I choose mind mapping tool because it would enable me to gain insights into the needs of my 

 potential customers , to capture their minds , to know exactly what they need . Then to transform 

 those insights into design criteria that would meet the many unarticulated needs of my potential 

 customers , before moving into the idea generation phase and experimentation . 

 APPLICATION 

 I carried out an online survey using Twitter and WhatsApp users as my online target audience . I 

 used a poll asking them what they wanted from their fashion designers or tailors , giving them 

 options : 

 1 . Perfect finishing 

 2 . Perfect sizing 

 3 . Timely delivery 

 4 . Perfect packaging 

 The results                            Twitter                 WhatsApp 

 1 . Perfect finishing       52 %                         64 % 

 2 . Perfect sizing            31 %                         33 % 

 3 . Timely delivery        16 %                         20 % 

 4 . Perfect packaging       1 %                           5 % 

 I have made an extra effort in making sure that the finishing on those clothes are near perfect and 

 I have added some new measurements to my measurement book to ensure I get every angle of the 

 customer ’s body to ensure better fitting and also I have n’t relented on trying to make timely 

 delivery and making sure the clothes get delivered neatly . 

 INSIGHTS 

 The little insights I gained from this little experiment have shown that majorly what customers 

 want concerning their outfits is a nice and perfect finishing with perfect sizing . I also spoke with 

 some customers physically who mentioned the same thing and complained about how designers 

 are mostly concerned with packaging their products for advertising sake and that many times the 

 cloth does n’t fit . As a fashion designer , I should n’t have a problem with conversing with my 

 customers . And that I did n’t need this “ big idea ” before I can actually make customers happy and 

 satisfied . I always loved to see satisfaction and happiness in the eyes of my customers and using 

 design thinking has given me a deeper insight into how I can make my customers truly happy . 

 APPROACH 

 As I continue to venture in this line of business , my major focus from now on would be first 

 conversing more with my customers get to know how they truly want their job done and also give 

 a time frame that will not only be comfortable for my customers but that will also be comfortable 

 for myself so I can get their job done rightly with no rush . I ’ll improve on my mind mapping skills 

 for future works as it is a great tool that really helps in this fashion business . It helps us to learn 

 more about customers unarticulated needs .
### Output: 