Reflection - Mind Mapping 

 Challenge & Selection 

 The shopping center has information desks where administrators work . Administrators help customers   find their way to the desired store , help if someone is lost , answer incoming phone calls , and answer   other questions from visitors to the shopping center . 

 Objective : to improve service at information desks . 

 At the start of the project , the following problems existed : 

 • Information desk staff are overwhelmed with work , unable to answer calls and questions from suitable   visitors . 

 • Employees do not pay due attention to visitors and respond formally . Lack of well - trained voice and   empathy . The staff do n't smile . 

 To solve the problem , a design thinking approach was required , since problems could not be solved in   obvious ways , such as increasing wages , introducing financial motivation , expanding the staff . 

 To solve the problem , a mind - map tool was chosen based on in - depth interviews with line employees of   the shopping center , top managers , middle managers , as well as visitors to the shopping center .   Drawing up a mind - map will allow you to calculate the main pains that employees of different levels and   visitors of the shopping center are talking about and collect insights on the main sections . 

 https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/lsFRa/mind-mapping- tool 

 Application 

 Interviews of visitors and interviews of employees were analyzed separately , then a mind map of visitors   and employees were compiled . Then the team of experts analyzed both maps and made a general mind   map , forming a number of insights based on it . 

 This design thinking tool was really effective as it helped : 

 • Organize information by dividing it into main blocks 

 • Find points of contact of opinion of buyers and employees , as well as points of contact of opinion of   employees of top and line positions 

 • Highlight the main and additional insights , the implementation of which is important for the success of   the project 

 Insight & Approach 

 Mind map made it clear that the main thing can be distinguished from a large number of ideas and   opinions , and this main thing will not necessarily be obvious . This clearly proved that design thinking can   solve non - trivial problems . 

 Next time I can involve more people in drawing up a mind map , so as not to miss the important and look   at the problem from different angles . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Mind Mapping 

 Challenge & Selection 

 The shopping center has information desks where administrators work . Administrators help customers   find their way to the desired store , help if someone is lost , answer incoming phone calls , and answer   other questions from visitors to the shopping center . 

 Objective : to improve service at information desks . 

 At the start of the project , the following problems existed : 

 • Information desk staff are overwhelmed with work , unable to answer calls and questions from suitable   visitors . 

 • Employees do not pay due attention to visitors and respond formally . Lack of well - trained voice and   empathy . The staff do n't smile . 

 To solve the problem , a design thinking approach was required , since problems could not be solved in   obvious ways , such as increasing wages , introducing financial motivation , expanding the staff . 

 To solve the problem , a mind - map tool was chosen based on in - depth interviews with line employees of   the shopping center , top managers , middle managers , as well as visitors to the shopping center .   Drawing up a mind - map will allow you to calculate the main pains that employees of different levels and   visitors of the shopping center are talking about and collect insights on the main sections . 

 https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/lsFRa/mind-mapping- tool 

 Application 

 Interviews of visitors and interviews of employees were analyzed separately , then a mind map of visitors   and employees were compiled . Then the team of experts analyzed both maps and made a general mind   map , forming a number of insights based on it . 

 This design thinking tool was really effective as it helped : 

 • Organize information by dividing it into main blocks 

 • Find points of contact of opinion of buyers and employees , as well as points of contact of opinion of   employees of top and line positions 

 • Highlight the main and additional insights , the implementation of which is important for the success of   the project 

 Insight & Approach 

 Mind map made it clear that the main thing can be distinguished from a large number of ideas and   opinions , and this main thing will not necessarily be obvious . This clearly proved that design thinking can   solve non - trivial problems . 

 Next time I can involve more people in drawing up a mind map , so as not to miss the important and look   at the problem from different angles .
### Output: 