Reflection – Visualization & Learning Launch 

 Challenge 

 Currently , I work in an agrochemical company , which has been in Colombia for more than 10 years   in the market . I belong to the Research and Development team , which includes the Marketing   area . Colombia is a country that stands out for its great diversity of flora , but even being so   diverse , it is still very traditional , since it is not an economic sector that is close to technology , in   fact , many of the farmers who work in the fields do not even have a cell phone , so we continue to   perform many activities in person and by traditional methods of communication , such as radio . For   this reason , we are constantly searching for activities that are innovative for our target client and   that differentiate us from other companies . I believe that during the time I have been part of this   team , I have somehow applied Design Thinking , without knowing it . 

 As a country that depends so much on agriculture , there are many external factors that can affect   our market , such as the weather , which are completely out of our control . Any weather extreme   can be fatal to our economy , both nationally and internally within the company . There have been   some particularly difficult years , but there was undoubtedly a time when our country entered a   very tough crisis , which affected many economic sectors . Our farmers were being strongly   affected , since it was not possible to transport their crops to the big cities in order to sell them and   if they managed to do so , they were not fairly remunerated . As the days went by , we saw how   many foodstuffs were damaged and in other cases , how they had to be given away for free . The   truth in our country is that farmers go into debt to be able to produce their crops and recover the   profits once they sell them . This meant that if there were no profits , there would be no next   production and the company 's sales would decline considerably . 

 Selection 

 The reason why it was not possible to move their crops to the big cities was because of a strike of   transporters who were dissatisfied with their working conditions , by stopping their work in   protest . So , when we saw that the countryside could not come to the city , we thought of bringing   the city to the countryside , locating a local market in the main cities of each municipality . Of   course , it was not an activity that we could carry out at a national level , but we managed to do it in   a large department , Boyacá , one of the largest potato producers in the country and one of the   most affected . 

 At this point , we realized that beyond having a problem with future sales , it was time to humanize   the brand and make a difference in terms of the impact of our activities in the field . The first thing   we did was to define the tentative places where we could carry out the activity , for this we   considered the proximity of these to the big cities and the customer databases according to our   distributors . We made a quick survey to identify which of our customers would be interested in   participating in our local market , considering that participation would not have any cost . Once we   knew how many participants there would be , we defined the locations , according to the available   space . 

 Normally , we work with a very tight budget in the marketing area , so it was not a viable proposal   in terms of costs , however , seeing the great benefit it would bring to all of us , we managed to get   allies to help us finance the activity . 

 Once we knew that we would have the required participation , we had to let people know about   our activity , so that they would visit us , so we designed a very brief , but very concise and direct   campaign aimed at the population in the cities to support our local products . Colombians are   people who are used to visit towns near the cities on weekends , which was an advantage for us ,   we just had to let them know where we would be located . 

 Insight 

 By applying these tools , we were able to see far beyond a problem that we perceived to be much   bigger than us and beyond our reach . We were able to identify our opportunities and this way to   think out of the box and design fresh activities to test other strategies . In addition , it allowed us to   approach our direct client in a more human way , where they were able to feel our support as a   brand , and to strengthen the relationship with our distributors . 

 The real results were much better than expected : since it was an activity without so much   planning and time , given that it was a situation we were living in now , we thought it would be well   received enough to get the farmers to sell their products . However , we had the great surprise of   having supportive visitors who , upon seeing the event , decided to help them with their purchases . 

 Approach 

 Design Thinking gave us the opportunity to create something new , and even with uncertainty as to   whether it would work , to risk trying it . This experience will bring us more confidence , in terms of   testing our strategies and looking for different ways to impact the market . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualization & Learning Launch 

 Challenge 

 Currently , I work in an agrochemical company , which has been in Colombia for more than 10 years   in the market . I belong to the Research and Development team , which includes the Marketing   area . Colombia is a country that stands out for its great diversity of flora , but even being so   diverse , it is still very traditional , since it is not an economic sector that is close to technology , in   fact , many of the farmers who work in the fields do not even have a cell phone , so we continue to   perform many activities in person and by traditional methods of communication , such as radio . For   this reason , we are constantly searching for activities that are innovative for our target client and   that differentiate us from other companies . I believe that during the time I have been part of this   team , I have somehow applied Design Thinking , without knowing it . 

 As a country that depends so much on agriculture , there are many external factors that can affect   our market , such as the weather , which are completely out of our control . Any weather extreme   can be fatal to our economy , both nationally and internally within the company . There have been   some particularly difficult years , but there was undoubtedly a time when our country entered a   very tough crisis , which affected many economic sectors . Our farmers were being strongly   affected , since it was not possible to transport their crops to the big cities in order to sell them and   if they managed to do so , they were not fairly remunerated . As the days went by , we saw how   many foodstuffs were damaged and in other cases , how they had to be given away for free . The   truth in our country is that farmers go into debt to be able to produce their crops and recover the   profits once they sell them . This meant that if there were no profits , there would be no next   production and the company 's sales would decline considerably . 

 Selection 

 The reason why it was not possible to move their crops to the big cities was because of a strike of   transporters who were dissatisfied with their working conditions , by stopping their work in   protest . So , when we saw that the countryside could not come to the city , we thought of bringing   the city to the countryside , locating a local market in the main cities of each municipality . Of   course , it was not an activity that we could carry out at a national level , but we managed to do it in   a large department , Boyacá , one of the largest potato producers in the country and one of the   most affected . 

 At this point , we realized that beyond having a problem with future sales , it was time to humanize   the brand and make a difference in terms of the impact of our activities in the field . The first thing   we did was to define the tentative places where we could carry out the activity , for this we   considered the proximity of these to the big cities and the customer databases according to our   distributors . We made a quick survey to identify which of our customers would be interested in   participating in our local market , considering that participation would not have any cost . Once we   knew how many participants there would be , we defined the locations , according to the available   space . 

 Normally , we work with a very tight budget in the marketing area , so it was not a viable proposal   in terms of costs , however , seeing the great benefit it would bring to all of us , we managed to get   allies to help us finance the activity . 

 Once we knew that we would have the required participation , we had to let people know about   our activity , so that they would visit us , so we designed a very brief , but very concise and direct   campaign aimed at the population in the cities to support our local products . Colombians are   people who are used to visit towns near the cities on weekends , which was an advantage for us ,   we just had to let them know where we would be located . 

 Insight 

 By applying these tools , we were able to see far beyond a problem that we perceived to be much   bigger than us and beyond our reach . We were able to identify our opportunities and this way to   think out of the box and design fresh activities to test other strategies . In addition , it allowed us to   approach our direct client in a more human way , where they were able to feel our support as a   brand , and to strengthen the relationship with our distributors . 

 The real results were much better than expected : since it was an activity without so much   planning and time , given that it was a situation we were living in now , we thought it would be well   received enough to get the farmers to sell their products . However , we had the great surprise of   having supportive visitors who , upon seeing the event , decided to help them with their purchases . 

 Approach 

 Design Thinking gave us the opportunity to create something new , and even with uncertainty as to   whether it would work , to risk trying it . This experience will bring us more confidence , in terms of   testing our strategies and looking for different ways to impact the market .
### Output: 