Learning Launch 

 Challenge 

 I work in a consumer product company in the logistics department and my challenge is to revamp   their existing distribution network to reduce product distribution costs . It involves monitoring the   key performance metrics for examining supply chain performance . Distribution in most of the   consumer product companies happen through roadways and thus , freight shipping companies play   an essential part in delivery . The project is expected to be finished within four weeks . 

 Selection 

 After going through multiple design thinking activities , two possible ideas came up . Learning launch   was the best design thinking tool to test those ideas and gain insights . 

 Application 

 The first learning launch focussed on negotiating with our existing customers regarding their product   ordering policy . The idea was to convince the customers to order less frequently but in higher   quantity for per unit shipment charges to go down . The team selected a sample of customers for   whom the shipping charges were higher than average . These customers were sent a trial shipment   with higher quantities so that we could get real - time data and identify the possible issues in it . This   lasted about two weeks and it tested the assumption that higher volumes will reduce the shipping   and thus distribution costs . 

 The other learning launch was to identify the activities in the existing distribution system , where   unnecessary time and costs were incurred . Once these non - value adding activities are identified   then making changes to the current distribution system to optimise and fine - tune it . This idea , also   known as value chain analysis took two weeks and it tested the efficiency of the supply chain   through various metrics for getting insights into the possible issues . 

 Insight 

 The learning launch too proved to be very useful in testing the assumptions and uncovering hidden   insights . The outcomes were not exactly as expected but they gave a good understanding of the   underlying issues that needed to be solved . Value chain analysis was successful in identifying the   hidden inefficiencies in the supply chain and gave a direction towards improvement areas . The   leaning launch for getting customers to order in higher quantity did n’t go as expected and it   uncovered various other factors that influence distribution costs . Moving forward the team will   incorporate these learnings to design a new learning launch . 

 Approach 

 Given the type of project , learning launch tool is the most appropriate tool to test the hypothesis   with small experiments . It gives a good understanding of the underlying causes and generates   relevant data points for incorporating them into the future decision - making process . Going forward ,   the team will analyse the newly gained insights and design a new experiment to test new   assumptions until we reach a workable solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I work in a consumer product company in the logistics department and my challenge is to revamp   their existing distribution network to reduce product distribution costs . It involves monitoring the   key performance metrics for examining supply chain performance . Distribution in most of the   consumer product companies happen through roadways and thus , freight shipping companies play   an essential part in delivery . The project is expected to be finished within four weeks . 

 Selection 

 After going through multiple design thinking activities , two possible ideas came up . Learning launch   was the best design thinking tool to test those ideas and gain insights . 

 Application 

 The first learning launch focussed on negotiating with our existing customers regarding their product   ordering policy . The idea was to convince the customers to order less frequently but in higher   quantity for per unit shipment charges to go down . The team selected a sample of customers for   whom the shipping charges were higher than average . These customers were sent a trial shipment   with higher quantities so that we could get real - time data and identify the possible issues in it . This   lasted about two weeks and it tested the assumption that higher volumes will reduce the shipping   and thus distribution costs . 

 The other learning launch was to identify the activities in the existing distribution system , where   unnecessary time and costs were incurred . Once these non - value adding activities are identified   then making changes to the current distribution system to optimise and fine - tune it . This idea , also   known as value chain analysis took two weeks and it tested the efficiency of the supply chain   through various metrics for getting insights into the possible issues . 

 Insight 

 The learning launch too proved to be very useful in testing the assumptions and uncovering hidden   insights . The outcomes were not exactly as expected but they gave a good understanding of the   underlying issues that needed to be solved . Value chain analysis was successful in identifying the   hidden inefficiencies in the supply chain and gave a direction towards improvement areas . The   leaning launch for getting customers to order in higher quantity did n’t go as expected and it   uncovered various other factors that influence distribution costs . Moving forward the team will   incorporate these learnings to design a new learning launch . 

 Approach 

 Given the type of project , learning launch tool is the most appropriate tool to test the hypothesis   with small experiments . It gives a good understanding of the underlying causes and generates   relevant data points for incorporating them into the future decision - making process . Going forward ,   the team will analyse the newly gained insights and design a new experiment to test new   assumptions until we reach a workable solution .
### Output: 