Challenge 

 I work in a company that helps people to launch or boost their businesses and we have   used several of the tools proposed by design thinking . I am quite new to the company   and I became interested in this methodology because I ﬁnd it very eﬀective when thinking   about creating enterprises .   A short time ago , a client asked us for a solution for her dental oﬃce , where the problem   lay in the administrative disorganization of the secretaries , who lost appointments and   were no longer able to cope with the great growth of the business . 

 Selection 

 After making an exhaustive investigation , where we decided to include the ethnographic   modality within the oﬃce to observe the habits of the secretaries and the ﬂow of patients   and their behavior , we decided to try an application to manage the shifts and to achieve a   better administration without so much mediation on the part of the secretaries and thus to   alleviate their tasks .   I chose to test the " Learning Launch " tool with the purpose of learning about patient   behavior in relation to online appointments and what to improve from it for a more   eﬀective , faster and cheaper use . 

 Application 

 Within the company we have trained personnel to create mobile applications , so we refer   the order to this area and create a test application , as an experiment .   We selected a sample of 20 people to test this minimum viable product ( MVP ) quickly and   cheaply and test the hypothesis ( from a mobile application , solve the need for better   organization to reduce costs and time + solve the pain of the secretaries and allow them a   better working environment ) .   In this way , we achieved a cheap experimental application , where we did not pay so   much attention to aesthetics , but to the functionality , speed and comfort of this   application for the use of the clients as well as for the subsequent collection of data from   the secretaries . 

 Insight 

 I was really surprised by these results . With only one test , we realized the weak points of   the mobile application in relation to what we should improve ( how to better collect data ,   where we should add more information , how to facilitate contact with the secretaries and   what areas we should develop better ) and how eﬀective it was to have this tool for the   dental oﬃce staﬀ , which quickly adopted the application and felt grateful . The money   saved by the client was very great , in addition to the work environment that improved . All   this with just one test , which then allowed us to evolve the MVP into a ﬁnal product .   The experiments really work to save money and the speed of being able to iterate on the   original idea . It gives you enriching thoughts that help at levels that could not be reached   otherwise . 

 Approach 

 While the test should be cheap and fast , next time I would make my test a little more   complete than this time . Maybe because we saved so much on the aesthetic issue ,   people had a visualization of the application as " boring " while the image of the dental   oﬃce is modern and elegant , and the truth is that it did n't take us too long to ﬁx this   aspect and it did n't cost us much more money . Then , as I said previously , I think the   application met and exceeded expectations and it is a tool that I will use whenever I can   so as not to fall in love with my initial idea and allow me to iterate and learn . 

 Thank you for your time ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I work in a company that helps people to launch or boost their businesses and we have   used several of the tools proposed by design thinking . I am quite new to the company   and I became interested in this methodology because I ﬁnd it very eﬀective when thinking   about creating enterprises .   A short time ago , a client asked us for a solution for her dental oﬃce , where the problem   lay in the administrative disorganization of the secretaries , who lost appointments and   were no longer able to cope with the great growth of the business . 

 Selection 

 After making an exhaustive investigation , where we decided to include the ethnographic   modality within the oﬃce to observe the habits of the secretaries and the ﬂow of patients   and their behavior , we decided to try an application to manage the shifts and to achieve a   better administration without so much mediation on the part of the secretaries and thus to   alleviate their tasks .   I chose to test the " Learning Launch " tool with the purpose of learning about patient   behavior in relation to online appointments and what to improve from it for a more   eﬀective , faster and cheaper use . 

 Application 

 Within the company we have trained personnel to create mobile applications , so we refer   the order to this area and create a test application , as an experiment .   We selected a sample of 20 people to test this minimum viable product ( MVP ) quickly and   cheaply and test the hypothesis ( from a mobile application , solve the need for better   organization to reduce costs and time + solve the pain of the secretaries and allow them a   better working environment ) .   In this way , we achieved a cheap experimental application , where we did not pay so   much attention to aesthetics , but to the functionality , speed and comfort of this   application for the use of the clients as well as for the subsequent collection of data from   the secretaries . 

 Insight 

 I was really surprised by these results . With only one test , we realized the weak points of   the mobile application in relation to what we should improve ( how to better collect data ,   where we should add more information , how to facilitate contact with the secretaries and   what areas we should develop better ) and how eﬀective it was to have this tool for the   dental oﬃce staﬀ , which quickly adopted the application and felt grateful . The money   saved by the client was very great , in addition to the work environment that improved . All   this with just one test , which then allowed us to evolve the MVP into a ﬁnal product .   The experiments really work to save money and the speed of being able to iterate on the   original idea . It gives you enriching thoughts that help at levels that could not be reached   otherwise . 

 Approach 

 While the test should be cheap and fast , next time I would make my test a little more   complete than this time . Maybe because we saved so much on the aesthetic issue ,   people had a visualization of the application as " boring " while the image of the dental   oﬃce is modern and elegant , and the truth is that it did n't take us too long to ﬁx this   aspect and it did n't cost us much more money . Then , as I said previously , I think the   application met and exceeded expectations and it is a tool that I will use whenever I can   so as not to fall in love with my initial idea and allow me to iterate and learn . 

 Thank you for your time !
### Output: 