Example Reflection – Storytelling 

 Challenge 

 I am part of the marketing team of the largest company in the tire market in Brazil and recently we   had a challenge to communicate the employees about some changes that according to surveys ,   would not be well received by the vast majority of the team . Due to the pandemic , the company had   a reduction in revenue and some cuts in the team needed to be made . Still , the pandemic spread   further and another measure needed to be taken to further reduce spending . Then the presidency   took the decision to implement a restaurant for the employees and suspend much of the food aid   that all employees had . As most of them used this aid for various activities and home shopping , we   had the challenge of how to communicate with the rest of the staff , causing as little negative impact   as possible . 

 Selection 

 We chose Storytelling because it is a powerful tool that generates empathy and is ideal for   communicating something that sometimes would not be so well received by users . It can perfectly   pass some difficulty that is being faced and make your audience identify with the situation or   product . It is also a great tool to engage your audience and make them identify with your brand or   product . 

 Aplication 

 Using this tool , we decided to abandon the initial idea of simply sending an email to all employees   communicating the big change that would affect everyone in some bad way , and started with the   idea of the CEO himself communicating personally in a meeting with all the almost 300 employees ,   not only the measure that would be taken but also why this measure is being taken . 

 It was contextualized that the company was still experiencing financial difficulties due to the OVID- 19 pandemic and although there had been some cuts in the team , the priority was not to cut anyone   else in these difficult times . With this in mind , the company came to the conclusion that it could   significantly reduce some expenses by exchanging food aid for its own restaurant , offering the team   meals free of charge . 

 It was made clear that this option could hinder the finances and plans of some members , but that   unfortunately it was a necessary measure to keep everyone there still with their jobs . 

 Insight 

 We observed that using Storytelling , we were able to generate empathy in the employees and we   made it understand that although it was not such a good measure , it was for a greater good and that   we needed the union of all to stand without losing anyone else . 

 Approach 

 It is interesting to add that Storytelling works very well with other Design Thinking tools , such as   Visualization . The contextualization using real images of some process of creation or manufacturing   of your product can increase the chance of generating empathy and identification of the user with   your brand / product . Although we have achieved the goal of the challenge described , if we had more   time to think of a way to communicate , a video or images would help to convey the idea of the   difficulty faced and visualize that the sacrifice would be for the good of everyone there . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling 

 Challenge 

 I am part of the marketing team of the largest company in the tire market in Brazil and recently we   had a challenge to communicate the employees about some changes that according to surveys ,   would not be well received by the vast majority of the team . Due to the pandemic , the company had   a reduction in revenue and some cuts in the team needed to be made . Still , the pandemic spread   further and another measure needed to be taken to further reduce spending . Then the presidency   took the decision to implement a restaurant for the employees and suspend much of the food aid   that all employees had . As most of them used this aid for various activities and home shopping , we   had the challenge of how to communicate with the rest of the staff , causing as little negative impact   as possible . 

 Selection 

 We chose Storytelling because it is a powerful tool that generates empathy and is ideal for   communicating something that sometimes would not be so well received by users . It can perfectly   pass some difficulty that is being faced and make your audience identify with the situation or   product . It is also a great tool to engage your audience and make them identify with your brand or   product . 

 Aplication 

 Using this tool , we decided to abandon the initial idea of simply sending an email to all employees   communicating the big change that would affect everyone in some bad way , and started with the   idea of the CEO himself communicating personally in a meeting with all the almost 300 employees ,   not only the measure that would be taken but also why this measure is being taken . 

 It was contextualized that the company was still experiencing financial difficulties due to the OVID- 19 pandemic and although there had been some cuts in the team , the priority was not to cut anyone   else in these difficult times . With this in mind , the company came to the conclusion that it could   significantly reduce some expenses by exchanging food aid for its own restaurant , offering the team   meals free of charge . 

 It was made clear that this option could hinder the finances and plans of some members , but that   unfortunately it was a necessary measure to keep everyone there still with their jobs . 

 Insight 

 We observed that using Storytelling , we were able to generate empathy in the employees and we   made it understand that although it was not such a good measure , it was for a greater good and that   we needed the union of all to stand without losing anyone else . 

 Approach 

 It is interesting to add that Storytelling works very well with other Design Thinking tools , such as   Visualization . The contextualization using real images of some process of creation or manufacturing   of your product can increase the chance of generating empathy and identification of the user with   your brand / product . Although we have achieved the goal of the challenge described , if we had more   time to think of a way to communicate , a video or images would help to convey the idea of the   difficulty faced and visualize that the sacrifice would be for the good of everyone there .
### Output: 