Challenge 

 Due to the COVID 19 global pandemic government had shutdown all offices , schools and   stores .   People were confined to their homes all vehicular traffic was banned and people could   only walk for essential supplies . Right in the middle of this , I moved to a new role in my   company that is a supplier of technology products .   And we needed to create a few new Go - To- Market ( GTM ) offers .   We did n’t want to do this in isolation but co - develop GTM along with a   few stakeholder from our customers . Under normal circumstances this would be done via   face - face interviews in the customer ’s office .   But with everybody confined to work from   home , we had rely on doing these interviews over the phone . This was a tremendous challenge   given the overall stressful situation due to the pandemic . 

 Selection 

 When we started making these calls to stakeholders for their feedback , we sensed that   stakeholders were extremely distracted , could hear children and dogs barking in the   background or stakeholder put us an mute and went away to handle another task .   After the   1st few disastrous calls , we decided that we need to change the format .   We need to make   process more interesting for the stakeholders , so that stakeholders will make an extra effort   to find a quieter place in their house   with a better wifi signal . We chose the storytelling tool ,    building a story for each of the different GTM that we were creating . 

 Application 

 We changed the process of the stakeholder interview call .   We took into consideration that the   wifi signal maybe poor , so we reduced the number of powerpoint slides to just 1 - 2 per GTM .    The key focus was to build an interesting story around each of the GTM that we were asking for   feedback .   To have an interesting storyline we built in key details such as … 

 • Which City and country did the this situation take place .    • The type of customer ( bank , supermarket or manufacturing )    • Challenge that this customer was facing    • Made personal by adding first name of the customer 

 We inserted the Technology product into the storyline , and highlighted how technology solved   some of the challenges the customer was having . 

 Insight 

 After we changed the format and used the storyline methodology to get feedback from our   stakeholders on the co - creation of GTM we observed 

 • Many of the calls started of with background noise and distractions , but once we 

 started the story the stakeholders were curious and did n’t want to miss out on the plot ,   they asked us to hold and moved to quieter area 

 • There was much more engagement from the stakeholders , they asked about the 

 details and wanted to know more about the story and the actors in the story 

 • The calls lasted much longer , and stakeholders at times even cancelled or postponed 

 their next calls to stay on 

 • And it was not only about the stakeholders , but we as team felt more energy and 

 positive about the process 

 • We got pages of notes from each call as feedback , and several new ideas that we had 

 not thought about 

 Approach 

 We used the storyline methodology a little by accident and in an adhoc method .   After   reviewing the course material and listening to experts like Luis Rodriguez ,   I understood why the   storyline tool worked for us .   In some of the past projects that I have worked on we focused on   the technology component and not enough on the Human Dimension as Guida   discusses .     In this hyper connected environment and virtual world it is becoming increasing   important to engage with stakeholders and get quality feedback during the co - creation   process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 Due to the COVID 19 global pandemic government had shutdown all offices , schools and   stores .   People were confined to their homes all vehicular traffic was banned and people could   only walk for essential supplies . Right in the middle of this , I moved to a new role in my   company that is a supplier of technology products .   And we needed to create a few new Go - To- Market ( GTM ) offers .   We did n’t want to do this in isolation but co - develop GTM along with a   few stakeholder from our customers . Under normal circumstances this would be done via   face - face interviews in the customer ’s office .   But with everybody confined to work from   home , we had rely on doing these interviews over the phone . This was a tremendous challenge   given the overall stressful situation due to the pandemic . 

 Selection 

 When we started making these calls to stakeholders for their feedback , we sensed that   stakeholders were extremely distracted , could hear children and dogs barking in the   background or stakeholder put us an mute and went away to handle another task .   After the   1st few disastrous calls , we decided that we need to change the format .   We need to make   process more interesting for the stakeholders , so that stakeholders will make an extra effort   to find a quieter place in their house   with a better wifi signal . We chose the storytelling tool ,    building a story for each of the different GTM that we were creating . 

 Application 

 We changed the process of the stakeholder interview call .   We took into consideration that the   wifi signal maybe poor , so we reduced the number of powerpoint slides to just 1 - 2 per GTM .    The key focus was to build an interesting story around each of the GTM that we were asking for   feedback .   To have an interesting storyline we built in key details such as … 

 • Which City and country did the this situation take place .    • The type of customer ( bank , supermarket or manufacturing )    • Challenge that this customer was facing    • Made personal by adding first name of the customer 

 We inserted the Technology product into the storyline , and highlighted how technology solved   some of the challenges the customer was having . 

 Insight 

 After we changed the format and used the storyline methodology to get feedback from our   stakeholders on the co - creation of GTM we observed 

 • Many of the calls started of with background noise and distractions , but once we 

 started the story the stakeholders were curious and did n’t want to miss out on the plot ,   they asked us to hold and moved to quieter area 

 • There was much more engagement from the stakeholders , they asked about the 

 details and wanted to know more about the story and the actors in the story 

 • The calls lasted much longer , and stakeholders at times even cancelled or postponed 

 their next calls to stay on 

 • And it was not only about the stakeholders , but we as team felt more energy and 

 positive about the process 

 • We got pages of notes from each call as feedback , and several new ideas that we had 

 not thought about 

 Approach 

 We used the storyline methodology a little by accident and in an adhoc method .   After   reviewing the course material and listening to experts like Luis Rodriguez ,   I understood why the   storyline tool worked for us .   In some of the past projects that I have worked on we focused on   the technology component and not enough on the Human Dimension as Guida   discusses .     In this hyper connected environment and virtual world it is becoming increasing   important to engage with stakeholders and get quality feedback during the co - creation   process .
### Output: 