Reflective example – Visualization 

 Challenge 

 Getting consumers to articulate what they feel is a very difficult task . This is not only because of the fact   that they do not wish to admit some of the not - so - popular feelings but , in many cases , they find it difficult   to articulate any feeling . Due to this , it becomes very difficult for researchers and product developers to   identify the need gaps in the customers life and identify solutions that will help them address the need   gap . 

 I am a career market researcher and I have been working with varied customers from the under- privileged to the largest of the businesses and I have seen this inability to clearly articulate their feeling   to be consistent across all the segments . It is only that the extent differs . 

 Selection 

 Based on my experience , I have witnessed that Visualization as a tool does wonders in eliciting   subliminal feelings and perceptions of individuals and help them build on their thoughts a lot more . I   have used visualization in one - to one scenario and in group scenarios with my research respondents   and I have found them to be able to articulate their views a lot more robustly . Also , I have found that   the respondents are able to build on from one aspect to another as they start seeing a pattern emerging   in front of them 

 Application 

 I have used visualization in several scenarios . However , as a case in point , I am describing the manner   in which I have effectively used the tool in driving service level efficiencies in an online delivery system .   Apart from several other modules that we used including home visits , we also invited a few of the   delivery agents to a room to talk to us about their experience of delivery and identify areas of   improvements . We realized that the delivery agents were not really comfortable talking about it at all .   There were multiple reasons for that 

 -   They were doing the task the same way and did not know what else could change 

 -   They were in a group who were potential competitors too . They did not want to look poorly in   front of them 

 -   They did not want to show their organization in poor light in front of an external person ( after   all , we were external consultants ) 

 As moderators , we started sharing photos with them of different instances of deliveries . We made sure   that these photos were not linked to them or their organization and , thus , they could find out potential   positives and negatives on each of the photographs . The respondents were happy to share their views   as they were able to externalize the problem through the photos . Based on the feedback , we started   grouping the positives and negatives into groups based on the type of activities . We ran this through   multiple photos and images . 

 Once done , we started reconstructing the process the agents followed themselves , bringing in the   positives that we learnt from the exercise and removing the negatives … . this was drawn as a flow chart   and each agent started adding value to the process . The most rewarding part of the whole process was   that , after a point in time , the agents walked up to the board and started making changes on their own   without our intervention . 

 Insights 

 The process provided significant insights to us in terms of redefining the process for the online delivery   organization . What was really pleasing to note was the fact that the respondents walked in to add their   value to the whole process by the time we were closing the process . 

 Other key insights that I learnt through this process were : 

 -   Externalizing is a great way to weed out the fears of the respondents and get them to share 

 -   Visualization helps the respondents connect and build a cohesive narrative 

 -   Photographs and images are wonderful ways to build scenarios and connect the process flow 

 Finally , images speak 1000 words ! The visualization approach helped in eliciting responses from the   delivery agents inspite of their lower articulation abilities and being low on creative thinking . Thus , we   were able to provide inputs for redesigning the entire delivery process 

 Approach 

 The overall findings came out very well and the recommendations were well accepted too . Given this ,   there are not a lot of reasons for changing the approach . Some modifications would definitely be helpful .   Some of these are : 

 -   Getting the respondents to draw or identify photographs of scenario that best explains their   perspective of the process . They could be actual photos of delivery or could also be used as   metaphors . 

 -   Engage the respondents in co - creating visualization process rather than initially leading the   visualization process 

 -   Close loop the process with the end customers to get them to visualize the output and share   their views 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflective example – Visualization 

 Challenge 

 Getting consumers to articulate what they feel is a very difficult task . This is not only because of the fact   that they do not wish to admit some of the not - so - popular feelings but , in many cases , they find it difficult   to articulate any feeling . Due to this , it becomes very difficult for researchers and product developers to   identify the need gaps in the customers life and identify solutions that will help them address the need   gap . 

 I am a career market researcher and I have been working with varied customers from the under- privileged to the largest of the businesses and I have seen this inability to clearly articulate their feeling   to be consistent across all the segments . It is only that the extent differs . 

 Selection 

 Based on my experience , I have witnessed that Visualization as a tool does wonders in eliciting   subliminal feelings and perceptions of individuals and help them build on their thoughts a lot more . I   have used visualization in one - to one scenario and in group scenarios with my research respondents   and I have found them to be able to articulate their views a lot more robustly . Also , I have found that   the respondents are able to build on from one aspect to another as they start seeing a pattern emerging   in front of them 

 Application 

 I have used visualization in several scenarios . However , as a case in point , I am describing the manner   in which I have effectively used the tool in driving service level efficiencies in an online delivery system .   Apart from several other modules that we used including home visits , we also invited a few of the   delivery agents to a room to talk to us about their experience of delivery and identify areas of   improvements . We realized that the delivery agents were not really comfortable talking about it at all .   There were multiple reasons for that 

 -   They were doing the task the same way and did not know what else could change 

 -   They were in a group who were potential competitors too . They did not want to look poorly in   front of them 

 -   They did not want to show their organization in poor light in front of an external person ( after   all , we were external consultants ) 

 As moderators , we started sharing photos with them of different instances of deliveries . We made sure   that these photos were not linked to them or their organization and , thus , they could find out potential   positives and negatives on each of the photographs . The respondents were happy to share their views   as they were able to externalize the problem through the photos . Based on the feedback , we started   grouping the positives and negatives into groups based on the type of activities . We ran this through   multiple photos and images . 

 Once done , we started reconstructing the process the agents followed themselves , bringing in the   positives that we learnt from the exercise and removing the negatives … . this was drawn as a flow chart   and each agent started adding value to the process . The most rewarding part of the whole process was   that , after a point in time , the agents walked up to the board and started making changes on their own   without our intervention . 

 Insights 

 The process provided significant insights to us in terms of redefining the process for the online delivery   organization . What was really pleasing to note was the fact that the respondents walked in to add their   value to the whole process by the time we were closing the process . 

 Other key insights that I learnt through this process were : 

 -   Externalizing is a great way to weed out the fears of the respondents and get them to share 

 -   Visualization helps the respondents connect and build a cohesive narrative 

 -   Photographs and images are wonderful ways to build scenarios and connect the process flow 

 Finally , images speak 1000 words ! The visualization approach helped in eliciting responses from the   delivery agents inspite of their lower articulation abilities and being low on creative thinking . Thus , we   were able to provide inputs for redesigning the entire delivery process 

 Approach 

 The overall findings came out very well and the recommendations were well accepted too . Given this ,   there are not a lot of reasons for changing the approach . Some modifications would definitely be helpful .   Some of these are : 

 -   Getting the respondents to draw or identify photographs of scenario that best explains their   perspective of the process . They could be actual photos of delivery or could also be used as   metaphors . 

 -   Engage the respondents in co - creating visualization process rather than initially leading the   visualization process 

 -   Close loop the process with the end customers to get them to visualize the output and share   their views
### Output: 