Design Thinking for Innovation - Week 5   Peer Graded Assignment 

 Tool that applied : Storytelling 

 Challenge & Selection 

 Storytelling is a powerful tool that are applicable in various situation of our daily life , ergo it is the tool   that I applied all the times . As a marketers of a shampoo company , I always faced the challenges of   how to attract more customers to try and fall in love with our new launched products . Besides , I also   faced challenges of how to ensure the phenomena of decreasing brand loyalty towards our products   being happened as there are variety of choices for customers to choose in the markets nowadays . 

 I choose to apply storytelling as it is able to get insight into users , build empathy and reach them   emotionally . I often create personas to represent target users and add conflict to stories that reflect   their user journeys and problems . One of the reason is through crafting stories , we can better   understand what users want from a solution . Good stories always captivate audiences . In user   experience ( UX ) design , if designers use storytelling throughout the design process to ensure that all   work focuses on the users ’ needs and the value that company want to give those users . After   completing design research to understand your users ’ needs and desires , you use your insights to tell   a story about who your users are , what they need and how you ’ll provide that . This story makes it   easy for everyone involved in the project to empathize with the users and ensure that their work   matches the story . Having a story throughout your project means marketing the design at the end of   the design process is also straightforward , as you already know exactly which story to tell to show   how your product provides value . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of   building brands that directly appeal to consumers ’ self , emotional state , needs and aspirations . The   purpose of emotional branding is to establish a connection between consumers and products by   stimulating consumer emotions . Human needs such as love , power , emotional security , and self-   satisfaction are based on emotions in the subconscious , as the basis of emotional brands , and allow   marketers to create self - fulfilling prophecies in consumer demand . People want to meet demand , and   advertisers need to implement these needs in a permanent cycle . Our company has launched a new   anti dandruff treatment shampoo product lines that allows real women to share their product   experiences in “ Beauty Me Anti Dandruff Diary ” through videos and blog where real women share   their hair dandruff stories and how new products can save them . A YouTube - designed diary channel   attracts real women from fashion bloggers , travel bloggers , makeup artists and other backgrounds to   share their anti dandruff stories with us . It also has a link to buy products online . The channel also   spurred a Facebook app that was once again designed as a diary . In addition to similar YouTube   channels , the Secret Diary app provides more information about hair and products . Creating a secret   diary , revealing products as a solution and letting real women share their anti dandruff secrets is   supporting the two pillars of the sport . This types of storytelling enables new customers more   willingness to embark their journey on our products as the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we   got to improve our product ’s function and design to meet user ’s expectation . It is through this process   we realized that the customers were more attract to the review from the Facebook as it is shared by   normal users but not celebrity or influencer . Our marketing department used the results of this   process to re - strategize our marketing campaign . Moving forward our business will focus on human   centered design to improve our product and services . 

 Approach     Approach 

 Through applying the storytelling tools , another tools like visualization and mind - mapping directly   applied . In order to perform a more perfect results , learning launch is another tool that I would be   considered in the next steps . One of the reason is learning launch is also an important tool for our   business . We need as a team to review the insight gained from our first two launches and incorporate   this insight into future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should reflect insight gained , progress made , and   come closer to a compelling solution ready for full roll out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation - Week 5   Peer Graded Assignment 

 Tool that applied : Storytelling 

 Challenge & Selection 

 Storytelling is a powerful tool that are applicable in various situation of our daily life , ergo it is the tool   that I applied all the times . As a marketers of a shampoo company , I always faced the challenges of   how to attract more customers to try and fall in love with our new launched products . Besides , I also   faced challenges of how to ensure the phenomena of decreasing brand loyalty towards our products   being happened as there are variety of choices for customers to choose in the markets nowadays . 

 I choose to apply storytelling as it is able to get insight into users , build empathy and reach them   emotionally . I often create personas to represent target users and add conflict to stories that reflect   their user journeys and problems . One of the reason is through crafting stories , we can better   understand what users want from a solution . Good stories always captivate audiences . In user   experience ( UX ) design , if designers use storytelling throughout the design process to ensure that all   work focuses on the users ’ needs and the value that company want to give those users . After   completing design research to understand your users ’ needs and desires , you use your insights to tell   a story about who your users are , what they need and how you ’ll provide that . This story makes it   easy for everyone involved in the project to empathize with the users and ensure that their work   matches the story . Having a story throughout your project means marketing the design at the end of   the design process is also straightforward , as you already know exactly which story to tell to show   how your product provides value . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of   building brands that directly appeal to consumers ’ self , emotional state , needs and aspirations . The   purpose of emotional branding is to establish a connection between consumers and products by   stimulating consumer emotions . Human needs such as love , power , emotional security , and self-   satisfaction are based on emotions in the subconscious , as the basis of emotional brands , and allow   marketers to create self - fulfilling prophecies in consumer demand . People want to meet demand , and   advertisers need to implement these needs in a permanent cycle . Our company has launched a new   anti dandruff treatment shampoo product lines that allows real women to share their product   experiences in “ Beauty Me Anti Dandruff Diary ” through videos and blog where real women share   their hair dandruff stories and how new products can save them . A YouTube - designed diary channel   attracts real women from fashion bloggers , travel bloggers , makeup artists and other backgrounds to   share their anti dandruff stories with us . It also has a link to buy products online . The channel also   spurred a Facebook app that was once again designed as a diary . In addition to similar YouTube   channels , the Secret Diary app provides more information about hair and products . Creating a secret   diary , revealing products as a solution and letting real women share their anti dandruff secrets is   supporting the two pillars of the sport . This types of storytelling enables new customers more   willingness to embark their journey on our products as the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we   got to improve our product ’s function and design to meet user ’s expectation . It is through this process   we realized that the customers were more attract to the review from the Facebook as it is shared by   normal users but not celebrity or influencer . Our marketing department used the results of this   process to re - strategize our marketing campaign . Moving forward our business will focus on human   centered design to improve our product and services . 

 Approach     Approach 

 Through applying the storytelling tools , another tools like visualization and mind - mapping directly   applied . In order to perform a more perfect results , learning launch is another tool that I would be   considered in the next steps . One of the reason is learning launch is also an important tool for our   business . We need as a team to review the insight gained from our first two launches and incorporate   this insight into future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should reflect insight gained , progress made , and   come closer to a compelling solution ready for full roll out .
### Output: 