Reflection – Mind Mapping 

 Challenge 

 I am member of my organization ’s Marketing department and our challenge is to develop our   Employer Brand within the organization . For many years the company did not have an identity as for   who we are as an organization for the employees and what could we offer them . The main goal is to   create that internal identity and promote it to attract future employees that really connect with the   brand . 

 Selection 

 We already had information about the company and , quantitative and qualitative data about the   employees company ’s perception . So now our goal is to establish criteria for the “ what if ” idea   generation . Using mind mapping tool we are able to represent the minds of our employees . 

 Application 

 We invited employees from different functions , regions , age , company seniority and hierarchy , in   order to have group and thinking diversity . We created 5 different groups , each with 4 - 5 team   members . The information that we had previously collected was spread out through the room in   different boards . The first activity was to individually evaluate that information and with sticky notes   mark and write what is the key message . The second activity in groups was to cluster and aggregate   the sticky notes . Next , they needed to develop insights about those clusters and propose design   criteria for an Employer Brand . 

 Insight 

 By applying the mind mapping tool , we were able to create criteria in order to start the generation   of ideas , which later on we could test . Although all the groups had different clusters , the main   message and the core of the criteria were very similar . For us , that meant that we as an organization   have a strong identity however until now did not speak about it . 

 Approach 

 Given that at the time we already had the information , such as employee ’s perceptions , employee   journey mapping , the mind mapping was the most appropriate tool . Although we already had   information from the employees , we found important to still use the same stakeholders in this   phase , since they could really read and connect with the data available . 

 For a next time , we should start with a Visualization tool in order to start to have a discussion and to   achieve a shared understanding of a problem among a diverse group of employees before   attempting to define the criteria . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge 

 I am member of my organization ’s Marketing department and our challenge is to develop our   Employer Brand within the organization . For many years the company did not have an identity as for   who we are as an organization for the employees and what could we offer them . The main goal is to   create that internal identity and promote it to attract future employees that really connect with the   brand . 

 Selection 

 We already had information about the company and , quantitative and qualitative data about the   employees company ’s perception . So now our goal is to establish criteria for the “ what if ” idea   generation . Using mind mapping tool we are able to represent the minds of our employees . 

 Application 

 We invited employees from different functions , regions , age , company seniority and hierarchy , in   order to have group and thinking diversity . We created 5 different groups , each with 4 - 5 team   members . The information that we had previously collected was spread out through the room in   different boards . The first activity was to individually evaluate that information and with sticky notes   mark and write what is the key message . The second activity in groups was to cluster and aggregate   the sticky notes . Next , they needed to develop insights about those clusters and propose design   criteria for an Employer Brand . 

 Insight 

 By applying the mind mapping tool , we were able to create criteria in order to start the generation   of ideas , which later on we could test . Although all the groups had different clusters , the main   message and the core of the criteria were very similar . For us , that meant that we as an organization   have a strong identity however until now did not speak about it . 

 Approach 

 Given that at the time we already had the information , such as employee ’s perceptions , employee   journey mapping , the mind mapping was the most appropriate tool . Although we already had   information from the employees , we found important to still use the same stakeholders in this   phase , since they could really read and connect with the data available . 

 For a next time , we should start with a Visualization tool in order to start to have a discussion and to   achieve a shared understanding of a problem among a diverse group of employees before   attempting to define the criteria .
### Output: 