Challenge and Selection 

 Storytelling is of vital importance to consulting in that it is one of the main deliverables   that clients are seeking when they look to hire a partner . People do n’t just want to be   told what to do ; they want the story behind why the status quo is not working and how   your proposition will make a difference . When I work with different firms , oftentimes   marketing teams are tasked with the impossible and stretched very thin . That means it 's   my job to dig into what ’s broken , ask questions , create efficiency , and ultimately —   deliver a story to my clients about how we can transform their day to day work from the   way things are to the way things can be . This requires getting to know my clients and   understanding how they will best receive news , both the good and the bad . 

 Application 

 Delivering results to a client is about more than just handing them the plan of   execution . For people to feel that they are partners in an engagement , the art of   storytelling is key . In concluding an engagement and delivering results , I use   storytelling to remind clients about the journey we ’ve taken together throughout the   last few months . I begin with the problem that we worked closely together to refine .   This is a helpful refresher on how our goals were established and what our KPIs will   measure in the results . I then talk about how our hypotheses informed the experiments   that we conducted , and the reasoning behind what worked , what did n’t , what we   learned , and why I feel the final results are the best path forward . Walking clients   through the whole story of the engagement helps them feel included in the journey   and invested in the new beginnings . 

 Insight and Approach 

 The difference between reading results from a slide deck and telling a story make a   world of difference in how people receive new direction . I ’ve learned that including   people — listening to them , making them feel heard , and incorporating their thoughts   into the broader story — helps inform results just as much as the experimentation   methods chosen . After all , a consulting engagement is only as valuable as the handoff   between consultant and client . If your client does n’t feel motivated about the path   forward , then everyone ’s time has been wasted . This course has helped me to   understand the true value of storytelling in many different contexts . Most notably , I ’ve   learned that crafting a good story begins with listening to the client from the very   beginning , and taking their voices into account every step of the way . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 Storytelling is of vital importance to consulting in that it is one of the main deliverables   that clients are seeking when they look to hire a partner . People do n’t just want to be   told what to do ; they want the story behind why the status quo is not working and how   your proposition will make a difference . When I work with different firms , oftentimes   marketing teams are tasked with the impossible and stretched very thin . That means it 's   my job to dig into what ’s broken , ask questions , create efficiency , and ultimately —   deliver a story to my clients about how we can transform their day to day work from the   way things are to the way things can be . This requires getting to know my clients and   understanding how they will best receive news , both the good and the bad . 

 Application 

 Delivering results to a client is about more than just handing them the plan of   execution . For people to feel that they are partners in an engagement , the art of   storytelling is key . In concluding an engagement and delivering results , I use   storytelling to remind clients about the journey we ’ve taken together throughout the   last few months . I begin with the problem that we worked closely together to refine .   This is a helpful refresher on how our goals were established and what our KPIs will   measure in the results . I then talk about how our hypotheses informed the experiments   that we conducted , and the reasoning behind what worked , what did n’t , what we   learned , and why I feel the final results are the best path forward . Walking clients   through the whole story of the engagement helps them feel included in the journey   and invested in the new beginnings . 

 Insight and Approach 

 The difference between reading results from a slide deck and telling a story make a   world of difference in how people receive new direction . I ’ve learned that including   people — listening to them , making them feel heard , and incorporating their thoughts   into the broader story — helps inform results just as much as the experimentation   methods chosen . After all , a consulting engagement is only as valuable as the handoff   between consultant and client . If your client does n’t feel motivated about the path   forward , then everyone ’s time has been wasted . This course has helped me to   understand the true value of storytelling in many different contexts . Most notably , I ’ve   learned that crafting a good story begins with listening to the client from the very   beginning , and taking their voices into account every step of the way .
### Output: 