Reflection 

 Storytelling as the tool to find the real purpose and cause to change the mindset 

 Challenge :     At the beginning of 2009 I ’ve founded my own company . I guess most of us know that we live todays   in a world called VUCA World ( characterized by Volatility , Uncertainty , Complexity and Ambiguity ) .   Therefore , since my foundation I ’ve noticed that the rapid changes and advance of the economic and   technologies , and the needs of the population as well are the biggest challenges my team and I are   facing . I always asked myself what will happen tomorrow , what will be in 1 week or in 6 months ? The   answer ? Always the same : I do n’t know because the data , customer insights , interviews and etc . just   let offered me the situations of todays and the past . Nobody knows for sure what will happen in   future and what the future particularly the customer needs require . Sometimes even the asked   customer themselves do n’t know what they really want . As Henry Ford already had said it in his well- known sentence : “ If I had asked people what they wanted , they would have said faster horses . ”     All in all , this uncertainty is challenging me specifically in that way that my team -    today I ’m having an interdisciplinary team of already six mates – do n’t know what the future will   bring , what will the product look like in the future and which steps follow next . They ’re thinking in   “ anxiety in uncertainty ” . I feel their daily uncertainty and fear , and this brings me to the key question   that particularly challenges me : How can I change the individual mindset of my teammates from   thinking in " anxiety in uncertainty " to “ opportunities in uncertainty " , to ensure the right mindset   to design and innovate ?     Selection :     Regarding to my description above I searched for the answer of my key question “ How can I ” . The   documentation and videos , in particular the introduction video about the Storytelling Tool for Design   Thinking of Andre Martin , Global Leadership Development Director Mars , Inc. , inspired me in that   way that I guess my given situation requires an intervention on an emotional and normative   dimension . It requires a deeper intervention into the purpose , beliefs and cause . And this is exactly   what Andre Martin says Storytelling is aiming at .    Andre Martin describes Storytelling as a tool for “ simply conveying a message that has logic , ( … )   emotional connection , and it also has larger purpose . ” ( Video : Storytelling Tool , Time : from 00:53 to   01:00 ) .    And based on these findings , I guess Storytelling seems to be the right tool to answer my key   question “ How can I ” .     Application :     How do I applied Storytelling to solve my challenge ?    First of all , I ’ve used the first question mentioned by Jeanne Liedtka at her Innovation Process “ What   is ? ” to get a deeper understanding for what are the emotions , feelings and thoughts of my   teammates . By conducting an interview with each teammate I ’ve tried to empathize and figurate out   what really matters . I questioned them , for instance , why you are here ? What is your belief and your   deep purpose ? Or why you ’re belonging to us and taking part on our journey ?    After those steps taken , I ’ve took a journey back to the beginning of my business and asked myself :   Why I ’ve started this business ? What was my deep purpose and belief ? And furthermore , what is the   real purpose of the business itself ?   With these questions I ’ve got quite insights of what is . 

 Then , after I gathered everything together and summarized , I saw that we ’ve got minor analogies in   what we belief . There was n’t any kind of common purposes .   So , it opened up a picture for me that gave me the answer to why they are thinking in “ anxiety in   uncertainty ” : The reason was that they believed in the product itself and not in the deep purpose of   the business – I have to add that the deep purpose of the business was n’t communicated clearly at   this point by me .   This valuable finding I ’ve used to prepare a great story . A story that tells about the why - why the   business exists , why we do what we do and why changing the mindset is necessary to survive .   Finally , I told them a story inspired by the following quotation of Antoine de Saint - Exupéry :   “ When you want to build a ship , do n’t begin by gathering wood , cutting boards , and distributing   work , but rather awaken within men the desire for the vast and endless sea ( and give them a deep   and meaningful reason to long for it ) . ”     The response on the told story was really surprising . The next days I recognized that my teammates   already thought little bit differently . Instead of doing everything to avoid mistakes they looked   outside the box for new potential opportunities . They took another perspective of the things and   questioned the sense of their doing . It seems to be like they are thinking a bit in “ opportunities in   uncertainty ” now .     Insights :     What did I learn and which insights I gained from applying Storytelling ? If I reflect on the described   challenge that has occurred in recent months , I notice that words which describing a clear picture   with deeper sense can be so powerful to bring everybody to think , to question and perhaps to take   action . Why ? Because in my case a great story gives the audience a deeper meaning about why they   do what they do . Rather , it gives them something to believe on - at the best case it arises a common   belief - and therefore an intrinsic motivation in everybody . They get a cause why they want to belong   to and to contribute something meaningful .    By applying Storytelling I ’ve learned that a great story can empower most people , maybe even   everyone , to change the perspective on things they ’ve never taken before , and therefore they are   more enabled to design and innovate .    As well , Storytelling helps me to manage challenges like my described one above on a different way .   Regarding to Design Thinking I ’m sure that Storytelling is that tool which enables to set the right   mindset as the basic of the Innovation Process - does n’t matter at which step of the innovation   process , Storytelling helps you with it .     Approach : 

 Last but not least I appreciate the usage of Storytelling for my challenge even though it took a while   to really empathize with my teammates and to understand the situations . Using storytelling   effectively for the first time is n't as easy as I thought it would be . To be honest , my story was n’t   perfect . But my personal lessons learned shows that any effort to solve a problem with deeper   characteristic through storytelling is worthwhile anyway .   If you asked me if I would do something different next time , I would answer : No ! I would select the   tool Storytelling again except that I would try to combine it with the Visualization tool because I   guess telling a story while visualise your thoughts and interrelations , for instance on a whiteboard , is   much more powerful and memorable .    In my opinion Storytelling is a learning process . The more stories you tell , the better they get . In that   sense , it does n’t matter if your Storytelling skills already perfectly . Much more important is to do it at   all . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection 

 Storytelling as the tool to find the real purpose and cause to change the mindset 

 Challenge :     At the beginning of 2009 I ’ve founded my own company . I guess most of us know that we live todays   in a world called VUCA World ( characterized by Volatility , Uncertainty , Complexity and Ambiguity ) .   Therefore , since my foundation I ’ve noticed that the rapid changes and advance of the economic and   technologies , and the needs of the population as well are the biggest challenges my team and I are   facing . I always asked myself what will happen tomorrow , what will be in 1 week or in 6 months ? The   answer ? Always the same : I do n’t know because the data , customer insights , interviews and etc . just   let offered me the situations of todays and the past . Nobody knows for sure what will happen in   future and what the future particularly the customer needs require . Sometimes even the asked   customer themselves do n’t know what they really want . As Henry Ford already had said it in his well- known sentence : “ If I had asked people what they wanted , they would have said faster horses . ”     All in all , this uncertainty is challenging me specifically in that way that my team -    today I ’m having an interdisciplinary team of already six mates – do n’t know what the future will   bring , what will the product look like in the future and which steps follow next . They ’re thinking in   “ anxiety in uncertainty ” . I feel their daily uncertainty and fear , and this brings me to the key question   that particularly challenges me : How can I change the individual mindset of my teammates from   thinking in " anxiety in uncertainty " to “ opportunities in uncertainty " , to ensure the right mindset   to design and innovate ?     Selection :     Regarding to my description above I searched for the answer of my key question “ How can I ” . The   documentation and videos , in particular the introduction video about the Storytelling Tool for Design   Thinking of Andre Martin , Global Leadership Development Director Mars , Inc. , inspired me in that   way that I guess my given situation requires an intervention on an emotional and normative   dimension . It requires a deeper intervention into the purpose , beliefs and cause . And this is exactly   what Andre Martin says Storytelling is aiming at .    Andre Martin describes Storytelling as a tool for “ simply conveying a message that has logic , ( … )   emotional connection , and it also has larger purpose . ” ( Video : Storytelling Tool , Time : from 00:53 to   01:00 ) .    And based on these findings , I guess Storytelling seems to be the right tool to answer my key   question “ How can I ” .     Application :     How do I applied Storytelling to solve my challenge ?    First of all , I ’ve used the first question mentioned by Jeanne Liedtka at her Innovation Process “ What   is ? ” to get a deeper understanding for what are the emotions , feelings and thoughts of my   teammates . By conducting an interview with each teammate I ’ve tried to empathize and figurate out   what really matters . I questioned them , for instance , why you are here ? What is your belief and your   deep purpose ? Or why you ’re belonging to us and taking part on our journey ?    After those steps taken , I ’ve took a journey back to the beginning of my business and asked myself :   Why I ’ve started this business ? What was my deep purpose and belief ? And furthermore , what is the   real purpose of the business itself ?   With these questions I ’ve got quite insights of what is . 

 Then , after I gathered everything together and summarized , I saw that we ’ve got minor analogies in   what we belief . There was n’t any kind of common purposes .   So , it opened up a picture for me that gave me the answer to why they are thinking in “ anxiety in   uncertainty ” : The reason was that they believed in the product itself and not in the deep purpose of   the business – I have to add that the deep purpose of the business was n’t communicated clearly at   this point by me .   This valuable finding I ’ve used to prepare a great story . A story that tells about the why - why the   business exists , why we do what we do and why changing the mindset is necessary to survive .   Finally , I told them a story inspired by the following quotation of Antoine de Saint - Exupéry :   “ When you want to build a ship , do n’t begin by gathering wood , cutting boards , and distributing   work , but rather awaken within men the desire for the vast and endless sea ( and give them a deep   and meaningful reason to long for it ) . ”     The response on the told story was really surprising . The next days I recognized that my teammates   already thought little bit differently . Instead of doing everything to avoid mistakes they looked   outside the box for new potential opportunities . They took another perspective of the things and   questioned the sense of their doing . It seems to be like they are thinking a bit in “ opportunities in   uncertainty ” now .     Insights :     What did I learn and which insights I gained from applying Storytelling ? If I reflect on the described   challenge that has occurred in recent months , I notice that words which describing a clear picture   with deeper sense can be so powerful to bring everybody to think , to question and perhaps to take   action . Why ? Because in my case a great story gives the audience a deeper meaning about why they   do what they do . Rather , it gives them something to believe on - at the best case it arises a common   belief - and therefore an intrinsic motivation in everybody . They get a cause why they want to belong   to and to contribute something meaningful .    By applying Storytelling I ’ve learned that a great story can empower most people , maybe even   everyone , to change the perspective on things they ’ve never taken before , and therefore they are   more enabled to design and innovate .    As well , Storytelling helps me to manage challenges like my described one above on a different way .   Regarding to Design Thinking I ’m sure that Storytelling is that tool which enables to set the right   mindset as the basic of the Innovation Process - does n’t matter at which step of the innovation   process , Storytelling helps you with it .     Approach : 

 Last but not least I appreciate the usage of Storytelling for my challenge even though it took a while   to really empathize with my teammates and to understand the situations . Using storytelling   effectively for the first time is n't as easy as I thought it would be . To be honest , my story was n’t   perfect . But my personal lessons learned shows that any effort to solve a problem with deeper   characteristic through storytelling is worthwhile anyway .   If you asked me if I would do something different next time , I would answer : No ! I would select the   tool Storytelling again except that I would try to combine it with the Visualization tool because I   guess telling a story while visualise your thoughts and interrelations , for instance on a whiteboard , is   much more powerful and memorable .    In my opinion Storytelling is a learning process . The more stories you tell , the better they get . In that   sense , it does n’t matter if your Storytelling skills already perfectly . Much more important is to do it at   all .
### Output: 