REFLECTION - 

 Monica Avila AUTHOR : 

 Student of University 

 DESIGN THINKING FOR INNOVATION 

 Storytelling 

 Storytelling is a fundamental tool to connect the brand ’s story with the values of the people . I am a volunteer of an NGO which works with vulnerable population , dependent people , immigrants and people with mental illness . All of them need physical , emotional and spiritual care support as a health maintenance . The members and volunteers of the association are doing a great job because they seek to create a comfortable environment which responds to the needs of each individual . Sharing stories of life in order to help them is so important to improve and recover their self - esteem .   We realize that patients typically have a strong connection with young people so our challenge is increasing the number of young NGO ’s members for the purposes of having an active and motivated community .   Our team has already gone through several design thinking tools , so we are ready to use the storytelling tool to persuaded young people to be part of the team . 

 Challenge & Selection 

 Applications 

 We start the process by holding brainstormed messages to be aware of the resources that are available or necessary to connect with our young target . Young people should know that they could contribute to the social benefits of the target communities and society in general . It ’s important to say that they have the capability to help vulnerable people and the NGO needs their help . I explained the importance to use social media to accelerate the dissemination of information . Young people tend to spend long hours at social networks , so we could take advantage of using this online channel to communicate with them . 

 So we focused on strategies such as : advertisement , viral communication and social networks to expose the humanity task that the members of the NGO are doing . It ’s a way to produce an emotional shock to the viewers and at the same time , incentives the population to think about the NGO ’s work . After discussing different options , we decided to open a Youtube channel where the members of the Non - Governmental Organization explained their own experiences as volunteers , shared stories and uploaded some challenges to involve young people in these activities . 

 Insight & Approach 

 Finally , we realized that the storytelling tool would be so effective to appeal to the viewer ’s emotions and , currently , we can say that we were right . As a volunteer of the NGO I use the YouTube channel to talk about how I helped a girl with a mental illness from a personal story . When I was fourteen I suffered anorexia nervosa and I needed to stay in the hospital . It was hard because I was n’t aware of my illness and the level of danger . I was very thin and it was so difficult for me gaining weight . It took me a long time to be healthy because the process of gaining self - esteem and relativizing problems or reducing stress it was difficult . After explaining the story , the girl felt immediately understood and thanked me to share this personal story with her because he felt stronger and willing to take one step further . 

 Since this experience , I could see the importance to share stories with other people . At the moment she called me to say “ I ’m cured ” it suppose a great satisfaction . This video had a great impact on young people and , as a result , many of them joined an NGO . So , we achieved our goal through the storytelling tool . 

 In my opinion , every brand should have a good storytelling behind it to create a direct connection between people and the brand ’s essence in order to engage an audience . So , as David Jones said “ a cause is something that ignites people , and unites people . And I think that ’s what a good story does , is it creates a cause ” . To conclude , storytelling tool is useful to get an insight into users , build empathy and reach them emotionally . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Monica Avila
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION - 

 Monica Avila AUTHOR : 

 Student of University 

 DESIGN THINKING FOR INNOVATION 

 Storytelling 

 Storytelling is a fundamental tool to connect the brand ’s story with the values of the people . I am a volunteer of an NGO which works with vulnerable population , dependent people , immigrants and people with mental illness . All of them need physical , emotional and spiritual care support as a health maintenance . The members and volunteers of the association are doing a great job because they seek to create a comfortable environment which responds to the needs of each individual . Sharing stories of life in order to help them is so important to improve and recover their self - esteem .   We realize that patients typically have a strong connection with young people so our challenge is increasing the number of young NGO ’s members for the purposes of having an active and motivated community .   Our team has already gone through several design thinking tools , so we are ready to use the storytelling tool to persuaded young people to be part of the team . 

 Challenge & Selection 

 Applications 

 We start the process by holding brainstormed messages to be aware of the resources that are available or necessary to connect with our young target . Young people should know that they could contribute to the social benefits of the target communities and society in general . It ’s important to say that they have the capability to help vulnerable people and the NGO needs their help . I explained the importance to use social media to accelerate the dissemination of information . Young people tend to spend long hours at social networks , so we could take advantage of using this online channel to communicate with them . 

 So we focused on strategies such as : advertisement , viral communication and social networks to expose the humanity task that the members of the NGO are doing . It ’s a way to produce an emotional shock to the viewers and at the same time , incentives the population to think about the NGO ’s work . After discussing different options , we decided to open a Youtube channel where the members of the Non - Governmental Organization explained their own experiences as volunteers , shared stories and uploaded some challenges to involve young people in these activities . 

 Insight & Approach 

 Finally , we realized that the storytelling tool would be so effective to appeal to the viewer ’s emotions and , currently , we can say that we were right . As a volunteer of the NGO I use the YouTube channel to talk about how I helped a girl with a mental illness from a personal story . When I was fourteen I suffered anorexia nervosa and I needed to stay in the hospital . It was hard because I was n’t aware of my illness and the level of danger . I was very thin and it was so difficult for me gaining weight . It took me a long time to be healthy because the process of gaining self - esteem and relativizing problems or reducing stress it was difficult . After explaining the story , the girl felt immediately understood and thanked me to share this personal story with her because he felt stronger and willing to take one step further . 

 Since this experience , I could see the importance to share stories with other people . At the moment she called me to say “ I ’m cured ” it suppose a great satisfaction . This video had a great impact on young people and , as a result , many of them joined an NGO . So , we achieved our goal through the storytelling tool . 

 In my opinion , every brand should have a good storytelling behind it to create a direct connection between people and the brand ’s essence in order to engage an audience . So , as David Jones said “ a cause is something that ignites people , and unites people . And I think that ’s what a good story does , is it creates a cause ” . To conclude , storytelling tool is useful to get an insight into users , build empathy and reach them emotionally .
### Output: 