Tool that applied : Storytelling 

 Challenge & Selection 

 Storytelling is a powerful tool that we use in different situations of our daily life and that I applied all the   times . 

 As a vice team leader of a club in my engineering school where I create my own brand , I always faced   the challenges of how to attract more students who are just comfortable with technical things to try and   fall in love with what we do in our club specially my brand . 

 I choose to apply storytelling as it is able to get insight into students , build empathy and reach them   emotionally . I often create personas to represent target users and add conflict to stories that reflect   their user journeys and problems . One of the reason is through crafting stories , we can better   understand what users want from a solution . Good stories always captivate audiences . 

 Story makes it easy for everyone involved in the project to empathize with the users and ensure that   their work matches the story . Having a story throughout your project means marketing the design at   the end of the design process is also straightforward , as you already know exactly which story to tell to   show how your product provides value . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of building   brands that directly appeal to consumers ’ self , emotional state , needs and aspirations . The purpose of   emotional branding is to establish a connection between consumers and products by stimulating   consumer emotions . Human needs such as love , power , emotional security , and self - satisfaction are   based on emotions in the subconscious , as the basis of emotional brands , and allow marketers to create   self - fulfilling prophecies in consumer demand . People want to meet demand , and advertisers need to   implement these needs in a permanent cycle . 

 Our project has launched a new natural shampoo product lines that allows real women to share their   product experiences in a facebook group of our project , through videos and blog where real women   share their hair transformation stories and how new natural products can save them . 

 This types of storytelling enables new customers more willingness to embark their journey on our   products as the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we   got to improve our product ’s function and design to meet user ’s expectation . It is through this process   we realized that the customers were more attract to the review from the Facebook as it is shared by   normal users but not celebrity or influencer . Our marketing department used the results of this process   to re - strategize our marketing campaign . Moving forward our business will focus on human centered   design to improve our product and services . 

 Approach 

 Through applying the storytelling tools , another tools like visualization and mind - mapping directly   applied . In order to perform a more perfect results , learning launch is another tool that I would be   considered in the next steps . One of the reason is learning launch is also an important tool for our   business . We need as a small team to review the insight gained from our first launch and incorporate   this insight into future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should reflect insight gained , progress made , and come   closer to a compelling solution ready for full roll out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Tool that applied : Storytelling 

 Challenge & Selection 

 Storytelling is a powerful tool that we use in different situations of our daily life and that I applied all the   times . 

 As a vice team leader of a club in my engineering school where I create my own brand , I always faced   the challenges of how to attract more students who are just comfortable with technical things to try and   fall in love with what we do in our club specially my brand . 

 I choose to apply storytelling as it is able to get insight into students , build empathy and reach them   emotionally . I often create personas to represent target users and add conflict to stories that reflect   their user journeys and problems . One of the reason is through crafting stories , we can better   understand what users want from a solution . Good stories always captivate audiences . 

 Story makes it easy for everyone involved in the project to empathize with the users and ensure that   their work matches the story . Having a story throughout your project means marketing the design at   the end of the design process is also straightforward , as you already know exactly which story to tell to   show how your product provides value . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of building   brands that directly appeal to consumers ’ self , emotional state , needs and aspirations . The purpose of   emotional branding is to establish a connection between consumers and products by stimulating   consumer emotions . Human needs such as love , power , emotional security , and self - satisfaction are   based on emotions in the subconscious , as the basis of emotional brands , and allow marketers to create   self - fulfilling prophecies in consumer demand . People want to meet demand , and advertisers need to   implement these needs in a permanent cycle . 

 Our project has launched a new natural shampoo product lines that allows real women to share their   product experiences in a facebook group of our project , through videos and blog where real women   share their hair transformation stories and how new natural products can save them . 

 This types of storytelling enables new customers more willingness to embark their journey on our   products as the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we   got to improve our product ’s function and design to meet user ’s expectation . It is through this process   we realized that the customers were more attract to the review from the Facebook as it is shared by   normal users but not celebrity or influencer . Our marketing department used the results of this process   to re - strategize our marketing campaign . Moving forward our business will focus on human centered   design to improve our product and services . 

 Approach 

 Through applying the storytelling tools , another tools like visualization and mind - mapping directly   applied . In order to perform a more perfect results , learning launch is another tool that I would be   considered in the next steps . One of the reason is learning launch is also an important tool for our   business . We need as a small team to review the insight gained from our first launch and incorporate   this insight into future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should reflect insight gained , progress made , and come   closer to a compelling solution ready for full roll out .
### Output: 