C1 - Internal use 

 Challenge : 

 I am a product manager , working in the marketing team of a leading cosmetic company , in charge of a   brand that was struggling . This brand has had several launches in the past 3 years that were supposed to   be THE ONE – the Needle mover - and ended up ruining the reputation of the brand . As a result the   commercial team along with our clients and customers have lost trust and faith in the brand . They all   became very skeptical to any new product , story and promises . I had to turn the brand around and was   given the opportunity to launch a product into the market which I was the only one to believe it was   going to be a success and be THE needle mover we have all been waiting for . I strongly believed in the   new product because I worked with the technology utilized in that product in another channel where it   had proven its potential . Knowing the end consumer I was working with and their needs based on   previous qualitative and quantitative research we have done I was sure that I had between my hands   the Holy Grail . I needed to convince the commercial team and the clients to launch the product and   invest in it . 

 Selection : 

 I decided to use the learning launch tool . I had the idea ( new product ) , the target group with the specific   need and I was missing the testing ground . Therefore I needed to convince one client to allow me to test   my hypothesis . 

 Application : 

 To convince one client to allow me to test my hypothesis I have used story telling technic , talking about   the history of the technology , what it has achieved in other markets and how it can answer the need of   their consumers which we had identified together by doing observations and intercepts in their stores .   As a result , the product was launched in about a 100 doors and we tested the sellout , impact of the 

 C1 - Internal use 

 product on the brand image and the consumers ’ feedback about the concept , the performance of the   product and its relevance in their daily life . The data we collected confirmed our theory and convinced   the most skeptical of the group .   As a result we continued with a roll out with all clients and this product   today is a hero product which has saved the brand image and increased profitability and sales . 

 Insight : 

 We have been used to taking the same launch approach every time , which is to launch a product wide   and big . As a result losses are huge . With the learning launch process I was able to break a cycle of bad   decisions and build a launch with a stronger base . By involving the team ( believers and skepticals ) and a   client we were able to test and convince each other of the potential the product offered all of us . 

 Approach : 

 I believe I have used the right tool for the dilemma I had . However it is not always the right tool and go- to tool I would use . All will of course depend on which question I am trying to answer . In general my go   to tool in life is story telling . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: C1 - Internal use 

 Challenge : 

 I am a product manager , working in the marketing team of a leading cosmetic company , in charge of a   brand that was struggling . This brand has had several launches in the past 3 years that were supposed to   be THE ONE – the Needle mover - and ended up ruining the reputation of the brand . As a result the   commercial team along with our clients and customers have lost trust and faith in the brand . They all   became very skeptical to any new product , story and promises . I had to turn the brand around and was   given the opportunity to launch a product into the market which I was the only one to believe it was   going to be a success and be THE needle mover we have all been waiting for . I strongly believed in the   new product because I worked with the technology utilized in that product in another channel where it   had proven its potential . Knowing the end consumer I was working with and their needs based on   previous qualitative and quantitative research we have done I was sure that I had between my hands   the Holy Grail . I needed to convince the commercial team and the clients to launch the product and   invest in it . 

 Selection : 

 I decided to use the learning launch tool . I had the idea ( new product ) , the target group with the specific   need and I was missing the testing ground . Therefore I needed to convince one client to allow me to test   my hypothesis . 

 Application : 

 To convince one client to allow me to test my hypothesis I have used story telling technic , talking about   the history of the technology , what it has achieved in other markets and how it can answer the need of   their consumers which we had identified together by doing observations and intercepts in their stores .   As a result , the product was launched in about a 100 doors and we tested the sellout , impact of the 

 C1 - Internal use 

 product on the brand image and the consumers ’ feedback about the concept , the performance of the   product and its relevance in their daily life . The data we collected confirmed our theory and convinced   the most skeptical of the group .   As a result we continued with a roll out with all clients and this product   today is a hero product which has saved the brand image and increased profitability and sales . 

 Insight : 

 We have been used to taking the same launch approach every time , which is to launch a product wide   and big . As a result losses are huge . With the learning launch process I was able to break a cycle of bad   decisions and build a launch with a stronger base . By involving the team ( believers and skepticals ) and a   client we were able to test and convince each other of the potential the product offered all of us . 

 Approach : 

 I believe I have used the right tool for the dilemma I had . However it is not always the right tool and go- to tool I would use . All will of course depend on which question I am trying to answer . In general my go   to tool in life is story telling .
### Output: 