ASSIGNMENT 

 Storytelling . 

 •   Challenge . 

 I am an Interior Designer , and I have a line of artisan furniture ; My dream as a designer and as an   owner is to make my brand have recognition , to be known throughout my country and why not   become internationally recognized . My challenge is to achieve that , that people know my work , make   them know that craftsmanship is still present in contemporary design and that we can break the   paradigms that our roots can not be involved in today 's world aesthetics .     Some strategies may have worked great in the past , aggressive sales tactics , spectacular videos of   impossible - to - buy furniture - that does n't work anymore ! Buying functional furniture is no longer just   vanity , but to take better care of ourselves ; functional furniture with necessary ergonomics that will   allow a better development of the activities we carry out in our daily lives . That is the story I want to   tell ; normal people who care not only for aesthetics but for the identity and functionality of necessary   furniture . Leaving aside the stereotype that if we buy furniture , we have to choose between beauty   or functionality . 

 •   Selection . 

 Storytelling is a tool that I get a lot of attention from , since it is a tool that would most solve my   problems of making my brand known , Storytelling not only allows us to tell a story , it is something   that could be done without much experience . Storytelling is the technique of using creativity and   narration in a better way to be able to create a connection in this case with the client and transmit a   message , not just a product . Engagement on the other hand will allow me to achieve loyalty and brand   awareness by appealing to customer emotions .      This special technique will help me increase my target audience 's engagement with the brand . Being   able to appeal to the emotional side of people , thanks to Storytelling I will get a connection that is   very difficult to break with my future consumers . 

 •   Application . 

 If a correct strategy of this tool is applied in the communication of furniture , Storytelling will allow me   to be more convincing and effective in the message of comfort that I want to generate in my clients ;   also , to establish a target of clients that allows me to tell stories that generate interest in my products .   On the other hand , I want to make my audience imagine more than I count , expanding standard   borders of what is a piece of furniture . I want my furniture to tell a story capable of empathizing with   people , making them feel identified and , above all , that they are the ones who spread the brand .     The first thing to apply to my design studio is to differentiate myself from the competition , with unique   stories and stories , despite the fact that we can not empathize with many of them ; we must remember   that memory is selective , our history has to transmit a highly effective message since a story that   attracts attention is easy to remember . Our brain causes forgetfulness of competing memories ; That   is why if we want our history to prevail over others , we must make them impact and create retentive . 

 •   Insight . 

 What should I do to create a good Storytelling of my furniture ? Thanks to the knowledge learned in   this course we have been able to clarify many concerns that caused a collapse when we wanted to   generate new ideas to communicate our brand . Key questions make our work easier and more   efficient . We must keep our public as a priority ; No one can tell us more than our own audience , having   nuclei of clients and learning from their experiences with my business is invaluable in generating brand   history . Likewise , I have learned the importance of promoting a real Storytelling , focusing on real 

 honesty with the client , it should be noted that real people with real stories motivate the public and   generate people to search for the brand . Inclusion is one of the factors learned that in my opinion is   the one that I should take into account the most , a good handling of the product will make the public   feel included , eliminating common standards to gratify the customer experience with exclusive   elements , inspiring others to honest business conduct . 

 •   Approach . 

 In the course of completing the course , I have been able to talk to my employees about this idea , it is   nice to know that it has generated interest and impact for all of us who work there . The way of   communicating or presenting our furniture is changing , sales staff go through training that allows   them to open up to new experiences of selling , to feel , to share with our customers the passion we   have for the furniture they buy . Sometimes stories not only sell , but also change the life of the person   who tells them .      This course opened my eyes , opened my mind , changed my scenery . This course gave me a key tool   in my company , before there was the abstract ideology of buying and selling ; Now we have changed   the ideology and we see our furniture as the tool to generate sensations , we no longer supply a need ,   we sell experiences ! Thank you ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: ASSIGNMENT 

 Storytelling . 

 •   Challenge . 

 I am an Interior Designer , and I have a line of artisan furniture ; My dream as a designer and as an   owner is to make my brand have recognition , to be known throughout my country and why not   become internationally recognized . My challenge is to achieve that , that people know my work , make   them know that craftsmanship is still present in contemporary design and that we can break the   paradigms that our roots can not be involved in today 's world aesthetics .     Some strategies may have worked great in the past , aggressive sales tactics , spectacular videos of   impossible - to - buy furniture - that does n't work anymore ! Buying functional furniture is no longer just   vanity , but to take better care of ourselves ; functional furniture with necessary ergonomics that will   allow a better development of the activities we carry out in our daily lives . That is the story I want to   tell ; normal people who care not only for aesthetics but for the identity and functionality of necessary   furniture . Leaving aside the stereotype that if we buy furniture , we have to choose between beauty   or functionality . 

 •   Selection . 

 Storytelling is a tool that I get a lot of attention from , since it is a tool that would most solve my   problems of making my brand known , Storytelling not only allows us to tell a story , it is something   that could be done without much experience . Storytelling is the technique of using creativity and   narration in a better way to be able to create a connection in this case with the client and transmit a   message , not just a product . Engagement on the other hand will allow me to achieve loyalty and brand   awareness by appealing to customer emotions .      This special technique will help me increase my target audience 's engagement with the brand . Being   able to appeal to the emotional side of people , thanks to Storytelling I will get a connection that is   very difficult to break with my future consumers . 

 •   Application . 

 If a correct strategy of this tool is applied in the communication of furniture , Storytelling will allow me   to be more convincing and effective in the message of comfort that I want to generate in my clients ;   also , to establish a target of clients that allows me to tell stories that generate interest in my products .   On the other hand , I want to make my audience imagine more than I count , expanding standard   borders of what is a piece of furniture . I want my furniture to tell a story capable of empathizing with   people , making them feel identified and , above all , that they are the ones who spread the brand .     The first thing to apply to my design studio is to differentiate myself from the competition , with unique   stories and stories , despite the fact that we can not empathize with many of them ; we must remember   that memory is selective , our history has to transmit a highly effective message since a story that   attracts attention is easy to remember . Our brain causes forgetfulness of competing memories ; That   is why if we want our history to prevail over others , we must make them impact and create retentive . 

 •   Insight . 

 What should I do to create a good Storytelling of my furniture ? Thanks to the knowledge learned in   this course we have been able to clarify many concerns that caused a collapse when we wanted to   generate new ideas to communicate our brand . Key questions make our work easier and more   efficient . We must keep our public as a priority ; No one can tell us more than our own audience , having   nuclei of clients and learning from their experiences with my business is invaluable in generating brand   history . Likewise , I have learned the importance of promoting a real Storytelling , focusing on real 

 honesty with the client , it should be noted that real people with real stories motivate the public and   generate people to search for the brand . Inclusion is one of the factors learned that in my opinion is   the one that I should take into account the most , a good handling of the product will make the public   feel included , eliminating common standards to gratify the customer experience with exclusive   elements , inspiring others to honest business conduct . 

 •   Approach . 

 In the course of completing the course , I have been able to talk to my employees about this idea , it is   nice to know that it has generated interest and impact for all of us who work there . The way of   communicating or presenting our furniture is changing , sales staff go through training that allows   them to open up to new experiences of selling , to feel , to share with our customers the passion we   have for the furniture they buy . Sometimes stories not only sell , but also change the life of the person   who tells them .      This course opened my eyes , opened my mind , changed my scenery . This course gave me a key tool   in my company , before there was the abstract ideology of buying and selling ; Now we have changed   the ideology and we see our furniture as the tool to generate sensations , we no longer supply a need ,   we sell experiences ! Thank you !
### Output: 