Example Reflection- Learning launch 

 Challenge- I am a general store owner who has just opened my own shop . My main aim is to   maximise my sales . I have had frequent interactions with other local store owners from   which I have observed the sales obtained is directly proportional to the ease of access and   availability of the desired products and also the diversity and variety of items available in   the store . The main challenge that I need to fulfil is to arrange the items in the shelves in   such a way that would enable easiest access to the customers . I also need to ensure the   quality and the variety of products in my store . 

 Selection- The tool that I would use is learning launch . Learning launch is actually a small   experiment that tests your new idea in the real market place . I have selected this tool since   by conducting a small experiment I will be able to analyse the purchase patterns and general   tendencies followed and observed in the customers . I will also get to know about the   thought process that a customer has while shopping . 

 Application- I conducted a small experiment by sending invites to a selected group of   people which consisted of individuals from different domains of life . eg : the group included   people like housewives , working professionals , kids , senior citizens , cooks , etc . During this   experiment we carefully observed the customers . We came to know about certain products   that a customer wanted but could not find it or had to waste a lot of time finding it , for   example : a housewife who was looking for a mop for her washroom . She suddenly realised   that she also required toilet tissue paper rolls . But she had to waste a lot of time looking for   toilet tissue papers since they were kept on a different aisle . Due to lack of strategic   planning , the sales were affected . 

 Insight and Approach- Our team observed a behavioural pattern in the customers who were   shopping . Customers ’ buying patterns were dependent of factors like place of purchase ,   items purchased , time and frequency of purchase , etc . In general , customers divide their   purchases among a number of stores . They shop in more than one department store and in   many specialty stores . Even in buying food there is a division of purchases . Many customers   do not buy their meats or fresh fruits and vegetables where they buy their dry groceries ,   although all these goods may be available in the same store . Also , there is a particular time   slot in which the customers are most active and the sales are the highest . I have also learnt   that instead of merely focusing on the customer ’s buying patterns , we should also study the   competing stores . We should observe the other stores and have a knowledge about the   items sold by them so that we can provide the same or more better - quality products . We   should be looking out for the kind of offers offered by the stores which will help us analyse   our own offer strategies . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection- Learning launch 

 Challenge- I am a general store owner who has just opened my own shop . My main aim is to   maximise my sales . I have had frequent interactions with other local store owners from   which I have observed the sales obtained is directly proportional to the ease of access and   availability of the desired products and also the diversity and variety of items available in   the store . The main challenge that I need to fulfil is to arrange the items in the shelves in   such a way that would enable easiest access to the customers . I also need to ensure the   quality and the variety of products in my store . 

 Selection- The tool that I would use is learning launch . Learning launch is actually a small   experiment that tests your new idea in the real market place . I have selected this tool since   by conducting a small experiment I will be able to analyse the purchase patterns and general   tendencies followed and observed in the customers . I will also get to know about the   thought process that a customer has while shopping . 

 Application- I conducted a small experiment by sending invites to a selected group of   people which consisted of individuals from different domains of life . eg : the group included   people like housewives , working professionals , kids , senior citizens , cooks , etc . During this   experiment we carefully observed the customers . We came to know about certain products   that a customer wanted but could not find it or had to waste a lot of time finding it , for   example : a housewife who was looking for a mop for her washroom . She suddenly realised   that she also required toilet tissue paper rolls . But she had to waste a lot of time looking for   toilet tissue papers since they were kept on a different aisle . Due to lack of strategic   planning , the sales were affected . 

 Insight and Approach- Our team observed a behavioural pattern in the customers who were   shopping . Customers ’ buying patterns were dependent of factors like place of purchase ,   items purchased , time and frequency of purchase , etc . In general , customers divide their   purchases among a number of stores . They shop in more than one department store and in   many specialty stores . Even in buying food there is a division of purchases . Many customers   do not buy their meats or fresh fruits and vegetables where they buy their dry groceries ,   although all these goods may be available in the same store . Also , there is a particular time   slot in which the customers are most active and the sales are the highest . I have also learnt   that instead of merely focusing on the customer ’s buying patterns , we should also study the   competing stores . We should observe the other stores and have a knowledge about the   items sold by them so that we can provide the same or more better - quality products . We   should be looking out for the kind of offers offered by the stores which will help us analyse   our own offer strategies .
### Output: 