STORYTELLING 

 1 . Challenge : Describe your challenge , including all relevant information 

 You are embellishing the truth a lot 

 When you oversell your brand & what it offers , you leave yourself open to customers perceiving 

 your products or services as being of lesser value than they initially expected . This has a dramatic 

 knock - on effect when it comes to word of mouth & repeat purchase . 

 You are being too creative 

 For example , imagery that you might believe really defines who your brand is & why , might 

 impress people , but leave them with more questions than answers … or no questions ( or curiosity ) 

 at all . The end result ? A potentially entertaining experience for the user with no results for you . 

 Yes , your story should aim to create connections & build trust , but your message should be simple 

 & easy to understand – no questions needed . 

 2 . What is a storytelling ? 

 Storytelling is the interactive art of using words and actions to reveal the elements and images of 

 a story while encouraging the listener ’s imagination . 

 Why I select storytelling for my challenge . 

 Because everything starts with story . Story is the core building block of all memorable 

 communication . Seriously , every bit of ancient history we know is because of the stories that 

 persevered and made it out . Story is the most authentic and sustainable way there is to 

 communicate . 

 Stories teach us about life , about ourselves and about others . Storytelling is a unique way for 

 students to develop an understanding , respect and appreciation for other cultures , and can promote 

 a positive attitude to people from different lands , races and religions . 

 3 . Describe how you applied the tool you selected to your challenge ( e.g. , what you did and 

 how the tool was applied effectively or ineffectively ) . 

 Make It Visual 

 There is a reason children ’s storybooks are mostly pictures , and that so many of the greatest stories 

 ever told have been made into movies . Images bring a story to life . You can tell a story just by 

 standing up and talking , but it had better be one heart - clutches of a story . And even then , added 

 images will make it more powerful . 

 Make It Personal & Easy to Relate To 

 Talk as you talk . Show your personality . Reveal a bit of your weaknesses and your fears . 

 Everybody else has those weaknesses and fears , too . This leverages a subtle power of storytelling : 

 When we tell our own story , often we are telling other people ’s story too . Those people are your 

 ideal audience , and your ideal customers or clients . 

 Add Surprise 

 A story with no surprises is boring . You knew this already ( because you are already a storyteller , 

 remember ? ) , but it bears repeating . Whether it is a good surprise or a bad surprise , every good 

 story has at least one surprise . This is an essential to a story as conflict . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about design 

 thinking more broadly ) . 

 In a world divided by a multitude of things , stories bring people together and create a sense of 

 community . Despite our language , religion , political preferences , or ethnicity , stories connect us 

 through the way we feel and respond to them … Stories make us human . 

 Stories inspire and motivate . 

 Stories make us human , and the same goes for brands . When brands get transparent and authentic , 

 it brings them down - to - earth and helps consumers connect with them and the people behind them . 

 Tapping into people ’s emotions and baring both the good and bad is how stories inspire and 

 motivate … and eventually , drive action . Stories also foster brand loyalty . Creating a narrative 

 around your brand or product not only humanizes it but also inherently markets your business . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why . 

 Storytelling , as its name suggests , is a data collection tool that focuses on story . This approach is 

 closely linked with methods and tools such as Most Significant Change , Case Studies and Photo 

 Voice . Stories offer surprising perspectives and reveal hidden knowledge . 

 Storytelling is a powerful mode of human expression that helps make sense of the past and to 

 understand possible futures . While coming together to exchange stories is an ancient tradition , 

 evaluations also make use of personal stories through different narrative techniques to get 

 information on the impact of development initiatives . ” 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: STORYTELLING 

 1 . Challenge : Describe your challenge , including all relevant information 

 You are embellishing the truth a lot 

 When you oversell your brand & what it offers , you leave yourself open to customers perceiving 

 your products or services as being of lesser value than they initially expected . This has a dramatic 

 knock - on effect when it comes to word of mouth & repeat purchase . 

 You are being too creative 

 For example , imagery that you might believe really defines who your brand is & why , might 

 impress people , but leave them with more questions than answers … or no questions ( or curiosity ) 

 at all . The end result ? A potentially entertaining experience for the user with no results for you . 

 Yes , your story should aim to create connections & build trust , but your message should be simple 

 & easy to understand – no questions needed . 

 2 . What is a storytelling ? 

 Storytelling is the interactive art of using words and actions to reveal the elements and images of 

 a story while encouraging the listener ’s imagination . 

 Why I select storytelling for my challenge . 

 Because everything starts with story . Story is the core building block of all memorable 

 communication . Seriously , every bit of ancient history we know is because of the stories that 

 persevered and made it out . Story is the most authentic and sustainable way there is to 

 communicate . 

 Stories teach us about life , about ourselves and about others . Storytelling is a unique way for 

 students to develop an understanding , respect and appreciation for other cultures , and can promote 

 a positive attitude to people from different lands , races and religions . 

 3 . Describe how you applied the tool you selected to your challenge ( e.g. , what you did and 

 how the tool was applied effectively or ineffectively ) . 

 Make It Visual 

 There is a reason children ’s storybooks are mostly pictures , and that so many of the greatest stories 

 ever told have been made into movies . Images bring a story to life . You can tell a story just by 

 standing up and talking , but it had better be one heart - clutches of a story . And even then , added 

 images will make it more powerful . 

 Make It Personal & Easy to Relate To 

 Talk as you talk . Show your personality . Reveal a bit of your weaknesses and your fears . 

 Everybody else has those weaknesses and fears , too . This leverages a subtle power of storytelling : 

 When we tell our own story , often we are telling other people ’s story too . Those people are your 

 ideal audience , and your ideal customers or clients . 

 Add Surprise 

 A story with no surprises is boring . You knew this already ( because you are already a storyteller , 

 remember ? ) , but it bears repeating . Whether it is a good surprise or a bad surprise , every good 

 story has at least one surprise . This is an essential to a story as conflict . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about design 

 thinking more broadly ) . 

 In a world divided by a multitude of things , stories bring people together and create a sense of 

 community . Despite our language , religion , political preferences , or ethnicity , stories connect us 

 through the way we feel and respond to them … Stories make us human . 

 Stories inspire and motivate . 

 Stories make us human , and the same goes for brands . When brands get transparent and authentic , 

 it brings them down - to - earth and helps consumers connect with them and the people behind them . 

 Tapping into people ’s emotions and baring both the good and bad is how stories inspire and 

 motivate … and eventually , drive action . Stories also foster brand loyalty . Creating a narrative 

 around your brand or product not only humanizes it but also inherently markets your business . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why . 

 Storytelling , as its name suggests , is a data collection tool that focuses on story . This approach is 

 closely linked with methods and tools such as Most Significant Change , Case Studies and Photo 

 Voice . Stories offer surprising perspectives and reveal hidden knowledge . 

 Storytelling is a powerful mode of human expression that helps make sense of the past and to 

 understand possible futures . While coming together to exchange stories is an ancient tradition , 

 evaluations also make use of personal stories through different narrative techniques to get 

 information on the impact of development initiatives . ”
### Output: 