S u b m i t t e d   b y   –   Abdul Rohim    1 | P a g e 

 Reflection – 

 Learning Launch 

 Challenge   I work with the product team in a technology company developing state of the art   software for banks . 

 While we are aware of the disruptions COVID-19 has created across every single   economy globally , creating unforeseen challenges for businesses . It is about how   quickly we adapt to such challenging times by finding new opportunities . Banks   sitting at the heart of every economy are also sailing through turbulent times . 

 With people facing confinement or adhering to social distancing , the hardships   relationship managers ( RMs ) are facing towards customer retention or new   acquisition during such times are challenging , especially with no in - person   banking . These challenges can be addressed if the bank extends its digital   Interface / UX to its corporate customers who wish to avail the Transaction   Banking Services directly on the bank ’s portal leading to the higher conversion   rate for RMs on customer acquisition through True Digital Transformation . 

 Selection   As a team , we decided to use the learning launch tool . We believed this will help   us design a simple yet effective technology that the bank ’s prospects can easily   navigate . Working remotely with some corporate bankers and relationship   managers from the banks we have gone through several design thinking activities   to come up with a go - to - market prototype . Doing this activity has helped us in   selecting the learning launch tool for our challenge . This tool will help us go   through an iterating process that will improve our solution . Working with the   prototype will help us experiment with the idea with a larger group of corporate   bankers and relationship managers . 

 S u b m i t t e d   b y   –   Abdul Rohim    2 | P a g e 

 Application   We prepared two prototypes for below business use case for the banks -     Self - Onboarding for Corporates - On the Bank ’s official portal or Transaction   Banking login page , the prospect can click on the option of “ Corporate to Self- onboard ” . This is for a Corporate who has not yet registered for the Transaction   Banking Services but wants to avail them now . The prospects can enter minimum   details such as - corporate details , contact person details , users ’ detail for access   along with scanned documents for verification .   Once the details are entered , the   Bank officials can verify the same using the bank ’s back - office over a web or tablet   and if the details are found satisfactory then they can use the quick onboarding   screen to onboard the customer . This also acts as a lead generation tool for the   Bank , opening revenue streams for the Bank with the RM to go hunting for new   customer acquisitions on the field .   Business Benefits to Banks    • Lead generation   • Prompt onboarding   • Reduction in TAT for onboarding   • Corporate customers can immediately avail transaction banking services . 

 Insight    By applying the learning tool , we designed and tested our solutions . Through the   learning process , we got to improve our application to meet the user ’s   expectations . It is through this process we realized that the RMs were more   comfortable with the second prototype of the application . Our marketing   department used the results of this process to re - strategize our marketing   campaign . 

 Approach   The learning launch is an appropriate tool for our business . We need as a team to   review the insight gained from our first two launches and incorporate this insight   into future launch designs as this is the most effective and ideal way of   approaching and implementing solutions . Future launch designs should reflect   insight gained , progress made , and come closer to a compelling solution ready for   the full rollout . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Abdul Rohim, Abdul Rohim
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: S u b m i t t e d   b y   –   Abdul Rohim    1 | P a g e 

 Reflection – 

 Learning Launch 

 Challenge   I work with the product team in a technology company developing state of the art   software for banks . 

 While we are aware of the disruptions COVID-19 has created across every single   economy globally , creating unforeseen challenges for businesses . It is about how   quickly we adapt to such challenging times by finding new opportunities . Banks   sitting at the heart of every economy are also sailing through turbulent times . 

 With people facing confinement or adhering to social distancing , the hardships   relationship managers ( RMs ) are facing towards customer retention or new   acquisition during such times are challenging , especially with no in - person   banking . These challenges can be addressed if the bank extends its digital   Interface / UX to its corporate customers who wish to avail the Transaction   Banking Services directly on the bank ’s portal leading to the higher conversion   rate for RMs on customer acquisition through True Digital Transformation . 

 Selection   As a team , we decided to use the learning launch tool . We believed this will help   us design a simple yet effective technology that the bank ’s prospects can easily   navigate . Working remotely with some corporate bankers and relationship   managers from the banks we have gone through several design thinking activities   to come up with a go - to - market prototype . Doing this activity has helped us in   selecting the learning launch tool for our challenge . This tool will help us go   through an iterating process that will improve our solution . Working with the   prototype will help us experiment with the idea with a larger group of corporate   bankers and relationship managers . 

 S u b m i t t e d   b y   –   Abdul Rohim    2 | P a g e 

 Application   We prepared two prototypes for below business use case for the banks -     Self - Onboarding for Corporates - On the Bank ’s official portal or Transaction   Banking login page , the prospect can click on the option of “ Corporate to Self- onboard ” . This is for a Corporate who has not yet registered for the Transaction   Banking Services but wants to avail them now . The prospects can enter minimum   details such as - corporate details , contact person details , users ’ detail for access   along with scanned documents for verification .   Once the details are entered , the   Bank officials can verify the same using the bank ’s back - office over a web or tablet   and if the details are found satisfactory then they can use the quick onboarding   screen to onboard the customer . This also acts as a lead generation tool for the   Bank , opening revenue streams for the Bank with the RM to go hunting for new   customer acquisitions on the field .   Business Benefits to Banks    • Lead generation   • Prompt onboarding   • Reduction in TAT for onboarding   • Corporate customers can immediately avail transaction banking services . 

 Insight    By applying the learning tool , we designed and tested our solutions . Through the   learning process , we got to improve our application to meet the user ’s   expectations . It is through this process we realized that the RMs were more   comfortable with the second prototype of the application . Our marketing   department used the results of this process to re - strategize our marketing   campaign . 

 Approach   The learning launch is an appropriate tool for our business . We need as a team to   review the insight gained from our first two launches and incorporate this insight   into future launch designs as this is the most effective and ideal way of   approaching and implementing solutions . Future launch designs should reflect   insight gained , progress made , and come closer to a compelling solution ready for   the full rollout .
### Output: 