Design Thinking for Innovation – Week 5                           Peer Graded Assignment 

 Selected / Applied Tool : Story Telling 

 Challenge and Selection 

 Storytelling is a very effective and powerful tool when it is well used and carefully harnessed 

 to convey a message or an idea . It is very applicable in various aspects of our daily life . It is the tool I   use all the time . I utilize this tool daily using facts and narratives to communicate the benefits of my   company ’s product and idea to our customers . As Operations Staff ( Bank Teller ) of my organization , I   always face the challenges of how to convince more customers to fall in love with our newly   launched apps and services . Besides , I also face the challenge of how to ensure the benefits of our   apps / services is more highly communicated in comparison to that of our competitors and also to be   careful in way that there wo n’t be decreasing of brand loyalty towards our products as there are   varieties of such products for customers to opt - in for in market nowadays . 

 So , I choose to apply story telling as it is able to get insight into users ’ concerns , 

 communicate empathy and really reach out to them emotionally . I put myself to be the targeted end   users of the app and services and put it on many trials , adding conflict to the story lines that reflect   user ’s journey and problems . One of the reasons for this is ; through crafting stories , what users   really want can be understood and drafted out ; because good stories always sing well to audiences   on a large percentage . In user experience ( UX ) design , if designers use story telling throughout the   design process to ensure that all the journey on paper has its focus on the user ’s needs and the   value the company want to render to the users ; This will in return yield a very positive and profitable   customer users experience . The Customer will be happy and the company will also be happy   likewise . Stories makes it easy for everyone involved in the project to empathize with the users and   ensure all of their efforts to make it all work matches the story . Having a story throughout the   projects means selling the design at the end of the design process will be a straightforward process   as you already know what exact story to tell to show how viable and valuable your product is . 

 Application 

 Story telling is in way having connections with emotional branding . Emotional branding it the 

 practice of building brands that directly dance to the tune of customers ’ emotions- their self ,   emotional state ( their feelings ) , needs and aspirations . The essence for emotional branding is to   establish a connection between customers and products by putting customers ’ emotions in an   excited state . Human needs such as love , power emotional security , and self - satisfaction are based   on emotions in the subconscious which is the basis of emotional brands . It aids the conveyer of the   story ( the marketers ) and every staff involved to meet up to task in regards to customers demands . 

 My Current Organization where I work launched a new app which is the first fully digital 

 bank in my country which is designed to help individuals do more with their money without the   physical engagement in the banking hall- Schedule transfers , Save , Pay bills automatically . Story lines   has been written , requirements have been drafted and resulted to this app what provides solution   to every individual in my country who opts - in . Although there are challenges when it comes to some   customers that ca n’t single - handedly operate or sign up from beginning to the end due to their level   of literacy ; feedback lines have been given and updates are being rolled - out as need be . There are   lots of positive feedbacks of how valuable the app has been to ease the lives of individuals 

 financially . This type of story - telling can enable new customers to be enthusiastic and have more   willingness to embark their journey on our products as the review is high and has an excellent   credibility . 

 Insight 

 By applying the learning tool , we were able to have a smooth design and thorough testing of 

 our solutions bringing about more credibility and profitability . Through the learning tool , we were   able to improve our product ’s functions and features ; redesigning to meet user ’s demands and   expectations . The marketing and operations department of my organization utilized the information   extracted from this process to re - strategize market target and campaign . Now we know assuredly   and by experience , to continually stay in business , we have to be more customer - centric by having a   customer - centered design to improve our products and services , more so profitability . 

 Approach 

 In the process of applying storytelling as a tool , other tools such as visualization and mind- 

 mapping also directly applies . The will always be a better way of performing maximally and achieving   a more excellent result especially when having dealings directly with humans ( here customers ) . In   order to perform more perfect results , learning launch is another tool that I would consider some   other . Reason being , learning launch is also an important tool for the business . It will help in doing   small experiments to test an idea in the real market . For instance , having a test on key customers so   as to figure out which unarticulated , deep need must be addressed and , if needed , allows changes to   the initial idea , or demand . 

 We need a team to review the insight collected from our first two launches and incorporate 

 the insight into future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should reflect insight gained , progress made and   come closer to a compelling solution ready for full rollout . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation – Week 5                           Peer Graded Assignment 

 Selected / Applied Tool : Story Telling 

 Challenge and Selection 

 Storytelling is a very effective and powerful tool when it is well used and carefully harnessed 

 to convey a message or an idea . It is very applicable in various aspects of our daily life . It is the tool I   use all the time . I utilize this tool daily using facts and narratives to communicate the benefits of my   company ’s product and idea to our customers . As Operations Staff ( Bank Teller ) of my organization , I   always face the challenges of how to convince more customers to fall in love with our newly   launched apps and services . Besides , I also face the challenge of how to ensure the benefits of our   apps / services is more highly communicated in comparison to that of our competitors and also to be   careful in way that there wo n’t be decreasing of brand loyalty towards our products as there are   varieties of such products for customers to opt - in for in market nowadays . 

 So , I choose to apply story telling as it is able to get insight into users ’ concerns , 

 communicate empathy and really reach out to them emotionally . I put myself to be the targeted end   users of the app and services and put it on many trials , adding conflict to the story lines that reflect   user ’s journey and problems . One of the reasons for this is ; through crafting stories , what users   really want can be understood and drafted out ; because good stories always sing well to audiences   on a large percentage . In user experience ( UX ) design , if designers use story telling throughout the   design process to ensure that all the journey on paper has its focus on the user ’s needs and the   value the company want to render to the users ; This will in return yield a very positive and profitable   customer users experience . The Customer will be happy and the company will also be happy   likewise . Stories makes it easy for everyone involved in the project to empathize with the users and   ensure all of their efforts to make it all work matches the story . Having a story throughout the   projects means selling the design at the end of the design process will be a straightforward process   as you already know what exact story to tell to show how viable and valuable your product is . 

 Application 

 Story telling is in way having connections with emotional branding . Emotional branding it the 

 practice of building brands that directly dance to the tune of customers ’ emotions- their self ,   emotional state ( their feelings ) , needs and aspirations . The essence for emotional branding is to   establish a connection between customers and products by putting customers ’ emotions in an   excited state . Human needs such as love , power emotional security , and self - satisfaction are based   on emotions in the subconscious which is the basis of emotional brands . It aids the conveyer of the   story ( the marketers ) and every staff involved to meet up to task in regards to customers demands . 

 My Current Organization where I work launched a new app which is the first fully digital 

 bank in my country which is designed to help individuals do more with their money without the   physical engagement in the banking hall- Schedule transfers , Save , Pay bills automatically . Story lines   has been written , requirements have been drafted and resulted to this app what provides solution   to every individual in my country who opts - in . Although there are challenges when it comes to some   customers that ca n’t single - handedly operate or sign up from beginning to the end due to their level   of literacy ; feedback lines have been given and updates are being rolled - out as need be . There are   lots of positive feedbacks of how valuable the app has been to ease the lives of individuals 

 financially . This type of story - telling can enable new customers to be enthusiastic and have more   willingness to embark their journey on our products as the review is high and has an excellent   credibility . 

 Insight 

 By applying the learning tool , we were able to have a smooth design and thorough testing of 

 our solutions bringing about more credibility and profitability . Through the learning tool , we were   able to improve our product ’s functions and features ; redesigning to meet user ’s demands and   expectations . The marketing and operations department of my organization utilized the information   extracted from this process to re - strategize market target and campaign . Now we know assuredly   and by experience , to continually stay in business , we have to be more customer - centric by having a   customer - centered design to improve our products and services , more so profitability . 

 Approach 

 In the process of applying storytelling as a tool , other tools such as visualization and mind- 

 mapping also directly applies . The will always be a better way of performing maximally and achieving   a more excellent result especially when having dealings directly with humans ( here customers ) . In   order to perform more perfect results , learning launch is another tool that I would consider some   other . Reason being , learning launch is also an important tool for the business . It will help in doing   small experiments to test an idea in the real market . For instance , having a test on key customers so   as to figure out which unarticulated , deep need must be addressed and , if needed , allows changes to   the initial idea , or demand . 

 We need a team to review the insight collected from our first two launches and incorporate 

 the insight into future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should reflect insight gained , progress made and   come closer to a compelling solution ready for full rollout .
### Output: 