Challenge    On a January afternoon , I was vacationing with my girlfriend on the coast of Buenos Aires , 

 Argentina . Walking through a shopping center , we spotted a line of customers waiting 

 anxiously for something we did not know . We felt a great curiosity and decided to approach . 

 By virtue of the very characteristic aroma , we recognized instantly what it was : chipá , a 

 product made up of cheese and a special flour that comes from Paraguay , although very 

 frequently consumed in Argentina . We perform the row as all customers , expectant to the 

 taste of that product . When tasting it , we concluded almost in unison that the product was 

 very tasty and on that occasion we noticed in the absence of a quality product in the locality 

 in which we lived . We detected a very special opportunity to create a quality product and 

 present it to various segments of the market with sufficient economic resources , based on 

 the fact that chipa was a product whose consumption was associated with low - income 

 people . We had an arduous challenge ahead .     Selection   After having deepened in the present reality , through multiple ways such as direct 

 observation and dialogue with many people , some of them unknown to us , we decided to 

 make a mental map : it is a diagram used to represent words , ideas , tasks and drawings 

 other concepts linked and arranged around a keyword or a central idea . Around the word 

 chipá ​we made interesting associations with all kinds of concepts . This tool is essential to 

 discover patterns or recurrences and express them in a visual way that allows a more global 

 image . As a result of the application of the mental maps we obtained some basic design 

 criteria ( the information about the selected tool was extracted from week three , specifically 

 from the video called ​Mind mapping tool)​.     Application   First we arranged all the material that we had gathered about the present state . We place 

 the word Chipá in the center of a page . Second , we organize the varied information into 

 categories . Consequently , we write these categories or classes of information around the 

 central word , for example , the origin and the localities that register a greater consumption 

 and popularity , the types of businesses that commercialize this product , the products that 

 compete with chipá , the contexts The ideals for consumption , the way they are consumed , 

 among others . The data collected . We also make connections between the data of the 

 different categories . We believe that we apply the tool efficiently . However , it does not 

 include drawings or images , only words .     Insight   In consequence of the realization of the mental map , we arrive at interesting insights about 

 some customer needs , some attributes that must be present in the product . In principle , it is 

 a product consumed preferably in groups or couples in a variety of contexts , such as social 

 gatherings , study meetings . It is consumed with mate and on other occasions with beer . We 

 discovered that many people thought of this product on cloudy or rainy days , particularly 

 fresh . Although some people considered it a product consumed by people with low 

 resources , many people have a positive evaluation of it but do not consume it frequently due 

 to the poor quality of the chipá elaborated by traditional bakeries . In addition , some people 

 wanted to receive this freshly made product in their respective homes without leaving these . 

 On the other hand , the product needs to be manufactured with a special type of starch 

 because it gives it a characteristic flavor . Through the application of the mental map , we 

 obtained a comprehensive vision on numerous aspects related to the product , a visual 

 summary of easy and quick reading .     Approach   Honestly , the application of this visual tool was very useful for me . Next time I should 

 implement different colors for the map categories in order to find information , drawings or 

 illustrations more easily instead of using words exclusively to be more descriptive . In short , I 

 could have used a larger surface to capture the ideas that would allow a less limited and 

 more graphic description .   I could use a customer journey map to represent the steps that a client goes through in their 

 relationship with the business or company and know the subjective experiences at each 

 point of contact . This information about the client 's experience in other businesses would be 

 a key factor in designing a memorable customer experience and constituting a factor of 

 competitive advantage . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge    On a January afternoon , I was vacationing with my girlfriend on the coast of Buenos Aires , 

 Argentina . Walking through a shopping center , we spotted a line of customers waiting 

 anxiously for something we did not know . We felt a great curiosity and decided to approach . 

 By virtue of the very characteristic aroma , we recognized instantly what it was : chipá , a 

 product made up of cheese and a special flour that comes from Paraguay , although very 

 frequently consumed in Argentina . We perform the row as all customers , expectant to the 

 taste of that product . When tasting it , we concluded almost in unison that the product was 

 very tasty and on that occasion we noticed in the absence of a quality product in the locality 

 in which we lived . We detected a very special opportunity to create a quality product and 

 present it to various segments of the market with sufficient economic resources , based on 

 the fact that chipa was a product whose consumption was associated with low - income 

 people . We had an arduous challenge ahead .     Selection   After having deepened in the present reality , through multiple ways such as direct 

 observation and dialogue with many people , some of them unknown to us , we decided to 

 make a mental map : it is a diagram used to represent words , ideas , tasks and drawings 

 other concepts linked and arranged around a keyword or a central idea . Around the word 

 chipá ​we made interesting associations with all kinds of concepts . This tool is essential to 

 discover patterns or recurrences and express them in a visual way that allows a more global 

 image . As a result of the application of the mental maps we obtained some basic design 

 criteria ( the information about the selected tool was extracted from week three , specifically 

 from the video called ​Mind mapping tool)​.     Application   First we arranged all the material that we had gathered about the present state . We place 

 the word Chipá in the center of a page . Second , we organize the varied information into 

 categories . Consequently , we write these categories or classes of information around the 

 central word , for example , the origin and the localities that register a greater consumption 

 and popularity , the types of businesses that commercialize this product , the products that 

 compete with chipá , the contexts The ideals for consumption , the way they are consumed , 

 among others . The data collected . We also make connections between the data of the 

 different categories . We believe that we apply the tool efficiently . However , it does not 

 include drawings or images , only words .     Insight   In consequence of the realization of the mental map , we arrive at interesting insights about 

 some customer needs , some attributes that must be present in the product . In principle , it is 

 a product consumed preferably in groups or couples in a variety of contexts , such as social 

 gatherings , study meetings . It is consumed with mate and on other occasions with beer . We 

 discovered that many people thought of this product on cloudy or rainy days , particularly 

 fresh . Although some people considered it a product consumed by people with low 

 resources , many people have a positive evaluation of it but do not consume it frequently due 

 to the poor quality of the chipá elaborated by traditional bakeries . In addition , some people 

 wanted to receive this freshly made product in their respective homes without leaving these . 

 On the other hand , the product needs to be manufactured with a special type of starch 

 because it gives it a characteristic flavor . Through the application of the mental map , we 

 obtained a comprehensive vision on numerous aspects related to the product , a visual 

 summary of easy and quick reading .     Approach   Honestly , the application of this visual tool was very useful for me . Next time I should 

 implement different colors for the map categories in order to find information , drawings or 

 illustrations more easily instead of using words exclusively to be more descriptive . In short , I 

 could have used a larger surface to capture the ideas that would allow a less limited and 

 more graphic description .   I could use a customer journey map to represent the steps that a client goes through in their 

 relationship with the business or company and know the subjective experiences at each 

 point of contact . This information about the client 's experience in other businesses would be 

 a key factor in designing a memorable customer experience and constituting a factor of 

 competitive advantage .
### Output: 