Assignment : Design Thinking for Innovation 

 1 . Challenge : 

 We wished to test the viability of a fintech based solution that focused on addressing the full   spectrum of personal financial needs of the digitally / technologically - enabled client . 

 2 . Selection : 

 The design tool known as a “ learning launch ” was used . A learning launch is a small experiment   that tests a new idea in the targeted market place . 

 3 . Application : 

 The learning launch was used to test the extent of the market demand for the proposed service    as well as the usability of the service . This was done by using a prototype which focussed on 

 the user - interface and hence the user experience . We needed to understand if the client was   sufficiently able to help themselves if prompted in the right direction . 

 4 . Insight : 

 We determined that there was indeed a market for the service but that the user - interface 

 needed to be simplified a bit more as we had over - estimated the basic financial   education / readiness of the potential client base/ 

 5 . Approach : 

 We would probably have spent a bit more time studying the financial education / readiness of the   proposed target market upfront using the assumption testing tool . This would have allowed for a   better designed prototype . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Assignment : Design Thinking for Innovation 

 1 . Challenge : 

 We wished to test the viability of a fintech based solution that focused on addressing the full   spectrum of personal financial needs of the digitally / technologically - enabled client . 

 2 . Selection : 

 The design tool known as a “ learning launch ” was used . A learning launch is a small experiment   that tests a new idea in the targeted market place . 

 3 . Application : 

 The learning launch was used to test the extent of the market demand for the proposed service    as well as the usability of the service . This was done by using a prototype which focussed on 

 the user - interface and hence the user experience . We needed to understand if the client was   sufficiently able to help themselves if prompted in the right direction . 

 4 . Insight : 

 We determined that there was indeed a market for the service but that the user - interface 

 needed to be simplified a bit more as we had over - estimated the basic financial   education / readiness of the potential client base/ 

 5 . Approach : 

 We would probably have spent a bit more time studying the financial education / readiness of the   proposed target market upfront using the assumption testing tool . This would have allowed for a   better designed prototype .
### Output: 