Mind mapping tool 

 Challenge 

 My bank was formally known as a bank of the military which mainly served customers working in the   army and state - owned enterprises . It recently changed its business strategy to transform from a   traditional bank to a digital bank which is toward to the young . Our challenge is to develop new   products that helps the youth to manage their personal financial problems . 

 Selection 

 To get the big picture , we extracted data from our system about this segment as well as did an online   survey and organized interviews with a group of customers aged from 18 - 35 . We chose the Mind   mapping tool because it can help us to pick out new information and to define insights of our target   customers from our collected data , then had very new assumptions for our new products . 

 Application 

 We conducted an online survey and invited a group of customers aged from 18 - 35 to an interview to   figure out how they feel about us , what trouble they experienced with us , their habits in personal   financial management . 

 Next , we held a workshop and invited a group of 20 internal young staff . Attendees were divided into   groups of 5 - 6 people . Each participant had 10 minutes to go through and take notes of what they felt   impressed by the research result shown on some big posters in the meeting room . 

 Then , each group worked internally to share what they learn from the research and stick notes into   groups that are related . After finding out the insights of each cluster , they discussed and generated as   many as possible ideas for developing new products . 

 Insight 

 Thanks to diverse participants and the mind mapping tool , we understood and found out many new   insights of different groups of customers such as couples , newly wedding couples , students , etc . This   result exceeded our expectations in comparison with the traditional way of brainstorming and help to   create criteria design for the next workshop . 

 Approach 

 Next time , I will combine the tool visualization and mind mapping tools . Besides , I can invite some   people from outside to join the workshop to get further broad insights . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind mapping tool 

 Challenge 

 My bank was formally known as a bank of the military which mainly served customers working in the   army and state - owned enterprises . It recently changed its business strategy to transform from a   traditional bank to a digital bank which is toward to the young . Our challenge is to develop new   products that helps the youth to manage their personal financial problems . 

 Selection 

 To get the big picture , we extracted data from our system about this segment as well as did an online   survey and organized interviews with a group of customers aged from 18 - 35 . We chose the Mind   mapping tool because it can help us to pick out new information and to define insights of our target   customers from our collected data , then had very new assumptions for our new products . 

 Application 

 We conducted an online survey and invited a group of customers aged from 18 - 35 to an interview to   figure out how they feel about us , what trouble they experienced with us , their habits in personal   financial management . 

 Next , we held a workshop and invited a group of 20 internal young staff . Attendees were divided into   groups of 5 - 6 people . Each participant had 10 minutes to go through and take notes of what they felt   impressed by the research result shown on some big posters in the meeting room . 

 Then , each group worked internally to share what they learn from the research and stick notes into   groups that are related . After finding out the insights of each cluster , they discussed and generated as   many as possible ideas for developing new products . 

 Insight 

 Thanks to diverse participants and the mind mapping tool , we understood and found out many new   insights of different groups of customers such as couples , newly wedding couples , students , etc . This   result exceeded our expectations in comparison with the traditional way of brainstorming and help to   create criteria design for the next workshop . 

 Approach 

 Next time , I will combine the tool visualization and mind mapping tools . Besides , I can invite some   people from outside to join the workshop to get further broad insights .
### Output: 