Reflection assignment for Design Thinking   “ Leaning launch ” 

 Tatsuya Watanabe 

 Challenge 

 I work for pharmaceutical company and in a marketing department focusing on medication for patients 

 with schizophrenia . As you know , schizophrenia is kind of brain related illness which sometimes causes 

 disability socially and individually that they need a medical support and social support . One of issue is 

 declining of cognition level that doctors need to have an endurance and technique to communicate with 

 them by using simple and clear words . On top of that , they do n’t think they are disease , they think 

 themselves as a normal human being that their situation make compliance for medication difficult and 

 tend to relapse because of stopping medication . Physicians usually use mini - booklet or illustrated 

 explanatory guide to explain all about what a disease of schizophrenia is and what is importance to 

 prevent recurrence of disease and etc . It is ordinally way to let patients understand an importance of 

 keeping taking medicine regularly based on obeying doctor ’s order however , their disease related 

 problem make it difficult to motivate them to continue having drug . 

 Selection 

 I used learning launch for my project in advance to actually launch our new service to the market . 

 Investment for this project was really huge that I needed a pilot study for making it success . 

 Application 

 In order to solve this issue as mentioned above , I came up with new idea to utilize movie leaflet which 

 equipped with 7 inch of digital screen in a booklet and which automatically explain all about an 

 importance of taking medicine regularly by running enjoyable music while the explanation is held . 

 However , it was totally new approach that I needed to prove if this way would work well or not . I choose 

 around five sites which were willing to do pilot experiment using prototype of “ Movie leaf ” to see if 

 patients with schizophrenia would react positively as well as doctor would feel it easy to use for 

 explaining to their patients . 

 Insight 

 Through above experiments , I could find out some needed modifications to effectively adopt “ Movie leaf ” 

 to real medical field . These modifications could not be found on the table in my office and from original 

 hypothesis however , I could receive meaningful great feedback from doctors and patients who joined the 

 experiments . I recalled this experience when I learned “ What wow and What works ” phase in the course . 

 Eventually , I succeeded in launching new approach of “ Movie leaf ” by modifying several points such as 

 volume of instruction and length of the video and could contribute to schizophrenia treatment . I received 

 a lot of pleasant message from medical representatives and doctors that it is really helpful to get patients 

 to understand entire treatment for schizophrenia and motivate them to continue the medication . If I 

 did n’t apply learning launch , I would be failing and causing of huge loss to the company . I understood 

 the importance of pre - launch action .   I hope my developed device support them for long . 

 approach 

 At the same time , I ’m a Part - time MBA student that I want to horn my capabilities utilizing design 

 thinking approach not only through learning from my business school as well as my workplace of 

 pharmaceutical marketing department .   In particular , I want to use mind mapping , and visualization 

 for the next assignment or real tasks . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Tatsuya Watanabe
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection assignment for Design Thinking   “ Leaning launch ” 

 Tatsuya Watanabe 

 Challenge 

 I work for pharmaceutical company and in a marketing department focusing on medication for patients 

 with schizophrenia . As you know , schizophrenia is kind of brain related illness which sometimes causes 

 disability socially and individually that they need a medical support and social support . One of issue is 

 declining of cognition level that doctors need to have an endurance and technique to communicate with 

 them by using simple and clear words . On top of that , they do n’t think they are disease , they think 

 themselves as a normal human being that their situation make compliance for medication difficult and 

 tend to relapse because of stopping medication . Physicians usually use mini - booklet or illustrated 

 explanatory guide to explain all about what a disease of schizophrenia is and what is importance to 

 prevent recurrence of disease and etc . It is ordinally way to let patients understand an importance of 

 keeping taking medicine regularly based on obeying doctor ’s order however , their disease related 

 problem make it difficult to motivate them to continue having drug . 

 Selection 

 I used learning launch for my project in advance to actually launch our new service to the market . 

 Investment for this project was really huge that I needed a pilot study for making it success . 

 Application 

 In order to solve this issue as mentioned above , I came up with new idea to utilize movie leaflet which 

 equipped with 7 inch of digital screen in a booklet and which automatically explain all about an 

 importance of taking medicine regularly by running enjoyable music while the explanation is held . 

 However , it was totally new approach that I needed to prove if this way would work well or not . I choose 

 around five sites which were willing to do pilot experiment using prototype of “ Movie leaf ” to see if 

 patients with schizophrenia would react positively as well as doctor would feel it easy to use for 

 explaining to their patients . 

 Insight 

 Through above experiments , I could find out some needed modifications to effectively adopt “ Movie leaf ” 

 to real medical field . These modifications could not be found on the table in my office and from original 

 hypothesis however , I could receive meaningful great feedback from doctors and patients who joined the 

 experiments . I recalled this experience when I learned “ What wow and What works ” phase in the course . 

 Eventually , I succeeded in launching new approach of “ Movie leaf ” by modifying several points such as 

 volume of instruction and length of the video and could contribute to schizophrenia treatment . I received 

 a lot of pleasant message from medical representatives and doctors that it is really helpful to get patients 

 to understand entire treatment for schizophrenia and motivate them to continue the medication . If I 

 did n’t apply learning launch , I would be failing and causing of huge loss to the company . I understood 

 the importance of pre - launch action .   I hope my developed device support them for long . 

 approach 

 At the same time , I ’m a Part - time MBA student that I want to horn my capabilities utilizing design 

 thinking approach not only through learning from my business school as well as my workplace of 

 pharmaceutical marketing department .   In particular , I want to use mind mapping , and visualization 

 for the next assignment or real tasks .
### Output: 