1- The challenge is to apply a new training solution to a small company with 50 employees   that sells food products to small businesses . Being that it has : 

 • 60 % of its new contractors , 

 • 20 % experienced , but unmotivated salespeople 

 • 20 % experienced and motivated salespeople 

 2- Design Thinking has to do with a disciplined , objective and methodical approach to solving   a design problem : clearly define the challenge , create several solutions , choose the best and   execute . 

 I chose storytelling because combining this with a story creates a process in which we inject that   same discipline into the narrative process , effectively removing conjectures . In this case , the   design problem is to identify and convey the meaning of your story in the minds of your audience   in the most memorable way . 

 What is the main message to be transmitted to the public ? How to motivate and train   employees through storytelling ? 

 Your client dreams of some story that , as a designer , is your job to find out . 

 3- The process of Design Thinking - How to do ? 

 The process is what puts Design Thinking into action . It is a structured approach to the   generation and evolution of ideas . Its five phases help navigate the process of identifying a   design challenge to find and build a solution . Let 's look briefly at these five steps and eleven   steps : 

 Question and Description 

 Discovery 

 I have a challenge . How do I approach it ? The Discovery phase builds a solid foundation for your   ideas . Creating meaningful solutions for interested people begins with a deep understanding of   your needs . Discovery means opening up to new opportunities , and being inspired to create new   ideas . With the right preparation , this can be an open look that will give you a good   understanding of your creative challenge . We must remember here that there are three   overlapping criteria for good ideas : 

 • Practicability ( technical ) - which is functionally possible in the near future ; 

 • Feasibility ( economic / financial ) - which is likely to become part of a sustainable business   model ; and 

 • Desirability ( market ) - which makes sense to people . 

 Interpretation 

 I learned something . How do I interpret it ? The Interpretation phase turns your stories into   meaningful insights . Observations , field visits , or just a simple conversation can be a great   inspiration , but finding meaning to turn it into actionable opportunities for design is not an easy   task . It is about telling stories as well as classifying and condensing thoughts until you find an   interesting point of view and clear direction for ideation . 

 Ideation 

 I see an opportunity . What do I do to create ? The Ideation phase means lots of idea generation .   Brainstorming encourages you to think about expansion and without restrictions . It 's often the   wildest ideas that spark visionary thoughts . With careful preparation and a clear set of rules , a   brainstorming session can yield hundreds of new ideas . 

 Experimentation 

 I have an idea . How do I build it ? The Trial phase brings your ideas to life . Building prototypes   means making ideas tangible , with learning to build them and share them with others . Even with   the first coarse prototypes , you can get a direct response and learn to improve and perfect an   idea . 

 EVOLUTION 

 I 've tried something new . How do I evolve it ? The Evolution phase is the development of your   concept over time . It is about planning the next steps , communicating the idea to people who   can help you carry it through , and documenting the process . Change happens often over time   and so subtle signs of progress are important . 

 4- Perceptions : 

 Multidisciplinary teams 

 The challenges you face are quite complex and have probably been explored by others . Your   chances of success in dealing with complex , difficult and already studied problems will be greater   if you can form the right team . Teams work best if they have 3 to 8 people , one being the   facilitator . By combining people with different backgrounds , you will increase your chances of   creating original solutions as different individuals will examine the problem from a variety of   points of view . 

 To ensure the good balance of the team involve people of both sexes at all stages of the process . 

 Dedicated Spaces 

 Having a space dedicated to the project allows the team to be inspired by the constant visual   contact with the collected materials , immersed in the notes nailed to the wall ( Post - its ) and able   to follow the progress of the project . If possible , find an exclusive space for your project team   to focus on the challenge . 

 Finite Time Intervals 

 Most people work best with deadlines . In the same way , a clearly defined start , middle and end   innovation project has a better chance of keeping a team focused and motivated . 

 5- What to do differently 

 Something to keep in mind 

 The design process may seem very simple at first glance , but there is one important aspect to   understand : its real value lies in the mixture of concrete problem solution and abstract thinking .   The very concrete observations of the first phase are abstracted as you define themes and   insights . 

 It is only after you have developed a sense of direction and direction that you develop tangible   solutions . What may seem a deviation in the development of the idea ends up making its   solutions much more meaningful . 

 It requires a step backwards to reflect , analyze , evaluate , think again and then evolve . 

 This takes time , a scarce resource , and so it can be challenging , but there are no shortcuts . The   small detail , sometimes hidden , often hold the keys to solve complex challenges . 

 The design process therefore integrates several modes of work : some steps are more reflective ,   others are hands - on , and some encourage interactions with people outside of your team . 

 The seven rules of brainstorming in the brainstorming phase 

 1 » Postpone judgment - There are no bad ideas at this stage . There will be time later to judge   them . 

 2 » Stimulate radical ideas - It is almost always the radical ideas that generate innovation . It is   always easier to bring ideas to reality later ! 

 3 Build on the ideas of others - Think of " and ... " instead of " but ... " . If you do not like some idea ,   challenge yourself to build something about it and make it better . When entering the room ,   leave the ego outside . 

 4 » Stay focused on the topic of brainstorming- The best results are achieved when everyone   maintains discipline . 

 5 Be visual - Try to recruit the logical side and the creative side of the brain . 

 6 » Only one conversation at a time - Allow ideas to be heard so that other ideas are created   about them . 

 7 » Target quantity - Set a high goal for the number of ideas to be created in brainstorming and   surpass it ! Remember that there is no need to explain the idea exhaustively since no one is   judging . Ideas should flow quickly . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1- The challenge is to apply a new training solution to a small company with 50 employees   that sells food products to small businesses . Being that it has : 

 • 60 % of its new contractors , 

 • 20 % experienced , but unmotivated salespeople 

 • 20 % experienced and motivated salespeople 

 2- Design Thinking has to do with a disciplined , objective and methodical approach to solving   a design problem : clearly define the challenge , create several solutions , choose the best and   execute . 

 I chose storytelling because combining this with a story creates a process in which we inject that   same discipline into the narrative process , effectively removing conjectures . In this case , the   design problem is to identify and convey the meaning of your story in the minds of your audience   in the most memorable way . 

 What is the main message to be transmitted to the public ? How to motivate and train   employees through storytelling ? 

 Your client dreams of some story that , as a designer , is your job to find out . 

 3- The process of Design Thinking - How to do ? 

 The process is what puts Design Thinking into action . It is a structured approach to the   generation and evolution of ideas . Its five phases help navigate the process of identifying a   design challenge to find and build a solution . Let 's look briefly at these five steps and eleven   steps : 

 Question and Description 

 Discovery 

 I have a challenge . How do I approach it ? The Discovery phase builds a solid foundation for your   ideas . Creating meaningful solutions for interested people begins with a deep understanding of   your needs . Discovery means opening up to new opportunities , and being inspired to create new   ideas . With the right preparation , this can be an open look that will give you a good   understanding of your creative challenge . We must remember here that there are three   overlapping criteria for good ideas : 

 • Practicability ( technical ) - which is functionally possible in the near future ; 

 • Feasibility ( economic / financial ) - which is likely to become part of a sustainable business   model ; and 

 • Desirability ( market ) - which makes sense to people . 

 Interpretation 

 I learned something . How do I interpret it ? The Interpretation phase turns your stories into   meaningful insights . Observations , field visits , or just a simple conversation can be a great   inspiration , but finding meaning to turn it into actionable opportunities for design is not an easy   task . It is about telling stories as well as classifying and condensing thoughts until you find an   interesting point of view and clear direction for ideation . 

 Ideation 

 I see an opportunity . What do I do to create ? The Ideation phase means lots of idea generation .   Brainstorming encourages you to think about expansion and without restrictions . It 's often the   wildest ideas that spark visionary thoughts . With careful preparation and a clear set of rules , a   brainstorming session can yield hundreds of new ideas . 

 Experimentation 

 I have an idea . How do I build it ? The Trial phase brings your ideas to life . Building prototypes   means making ideas tangible , with learning to build them and share them with others . Even with   the first coarse prototypes , you can get a direct response and learn to improve and perfect an   idea . 

 EVOLUTION 

 I 've tried something new . How do I evolve it ? The Evolution phase is the development of your   concept over time . It is about planning the next steps , communicating the idea to people who   can help you carry it through , and documenting the process . Change happens often over time   and so subtle signs of progress are important . 

 4- Perceptions : 

 Multidisciplinary teams 

 The challenges you face are quite complex and have probably been explored by others . Your   chances of success in dealing with complex , difficult and already studied problems will be greater   if you can form the right team . Teams work best if they have 3 to 8 people , one being the   facilitator . By combining people with different backgrounds , you will increase your chances of   creating original solutions as different individuals will examine the problem from a variety of   points of view . 

 To ensure the good balance of the team involve people of both sexes at all stages of the process . 

 Dedicated Spaces 

 Having a space dedicated to the project allows the team to be inspired by the constant visual   contact with the collected materials , immersed in the notes nailed to the wall ( Post - its ) and able   to follow the progress of the project . If possible , find an exclusive space for your project team   to focus on the challenge . 

 Finite Time Intervals 

 Most people work best with deadlines . In the same way , a clearly defined start , middle and end   innovation project has a better chance of keeping a team focused and motivated . 

 5- What to do differently 

 Something to keep in mind 

 The design process may seem very simple at first glance , but there is one important aspect to   understand : its real value lies in the mixture of concrete problem solution and abstract thinking .   The very concrete observations of the first phase are abstracted as you define themes and   insights . 

 It is only after you have developed a sense of direction and direction that you develop tangible   solutions . What may seem a deviation in the development of the idea ends up making its   solutions much more meaningful . 

 It requires a step backwards to reflect , analyze , evaluate , think again and then evolve . 

 This takes time , a scarce resource , and so it can be challenging , but there are no shortcuts . The   small detail , sometimes hidden , often hold the keys to solve complex challenges . 

 The design process therefore integrates several modes of work : some steps are more reflective ,   others are hands - on , and some encourage interactions with people outside of your team . 

 The seven rules of brainstorming in the brainstorming phase 

 1 » Postpone judgment - There are no bad ideas at this stage . There will be time later to judge   them . 

 2 » Stimulate radical ideas - It is almost always the radical ideas that generate innovation . It is   always easier to bring ideas to reality later ! 

 3 Build on the ideas of others - Think of " and ... " instead of " but ... " . If you do not like some idea ,   challenge yourself to build something about it and make it better . When entering the room ,   leave the ego outside . 

 4 » Stay focused on the topic of brainstorming- The best results are achieved when everyone   maintains discipline . 

 5 Be visual - Try to recruit the logical side and the creative side of the brain . 

 6 » Only one conversation at a time - Allow ideas to be heard so that other ideas are created   about them . 

 7 » Target quantity - Set a high goal for the number of ideas to be created in brainstorming and   surpass it ! Remember that there is no need to explain the idea exhaustively since no one is   judging . Ideas should flow quickly .
### Output: 