Online Marketing Strategic Planning Through Learning Launch Approach 

 Challenge    In my organization ’s I have been awarded to look upon the marketing and sales department and   my challenge is to develop a strategy via improvement of workflow i.e. activities in order to   increase sales , thus increasing the growth through the online channel and further spending of the   marketing allocation on the right campaigns . The project scope includes the marketing and sales   department , comprising of five interns and me as the lead manager , as well as the operation   department and IT department , with whom we will be working closely . The project throughput is   limited to internal resources ( i.e. , internal budget allocation and intern time ) . The project time   span is 45 business days and the solution should include an even distribution of marketing and   sales strategy to drive sales up . The prime focus here is to uncover what our team members   including intern , as well as key stakeholders consisting of customers and other departments ,   consider it to be ineffective or problematic with regard to the strategy .      Selection    Our intern team has already gone through several design thinking activities and tools , thus we are   ready to try the learning launch . The learning launch as we know is an experiment meant to   quickly test the hypothesis and prototype and then consider for full scale application based on the   results . 

 Application    For the first learning launch , our team focused on the structure and execution framework to be   followed for online marketing . In particular , the goal is to see whether it can be structured i.e.   tasks , projects , and processes , for adopting the project management strategy effectively and   making the process more agile . This tested our assumption that the structure and proper   execution model were the main causes of our workflow challenge . Two overcome this ; the team   went through digital workshop of 3 days on online marketing . Next , the team with the intern   carried out on hand application of the learning for effective and agile workflow design for   meeting the goals . It is expected that a document with a clear description of the new , more agile   processes / workflow will be developed . For the second learning launch , the team was tasked to   focus on gaining clarity about the required sub task and priorities based on the previous trial .   This lead to the testing of hypothesis and assumption and revealed that the prioritization of tasks   was the main cause of workflow challenge . The team then went on to carry out anonymous   survey from different stake holders from the larger customer base to other departments . The   surveys included questions consisting of efficacy of new proposed process , understanding of the   process and the task prioritization within a two - week timeframe .     Insight    Through application of learning launch tool , the team identified the hypothesis and designed   launches to test these model . Additionally , through the anticipated results , it was considered that   through more agile and strategic approach , improve of the workflow and increase in sales can be 

 achieved . Thus the managerial stakeholders would highly appreciate the approach and will be   open to take up the developed workflow strategy . Although due to some anomaly in the actual   results the managerial department and IT department expressed some concerns thus moving   forward the team will review this insight given by the stakeholders and incorporate it into future   launch designs .      Approach    As the team in its initial stages has gone through different design thinking activities / tools and   currently the appropriate tool to apply at this stage was learning launch . As previously discussed ,   the team will review the insight gained from the first launch and incorporate this insight into   future launch designs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Online Marketing Strategic Planning Through Learning Launch Approach 

 Challenge    In my organization ’s I have been awarded to look upon the marketing and sales department and   my challenge is to develop a strategy via improvement of workflow i.e. activities in order to   increase sales , thus increasing the growth through the online channel and further spending of the   marketing allocation on the right campaigns . The project scope includes the marketing and sales   department , comprising of five interns and me as the lead manager , as well as the operation   department and IT department , with whom we will be working closely . The project throughput is   limited to internal resources ( i.e. , internal budget allocation and intern time ) . The project time   span is 45 business days and the solution should include an even distribution of marketing and   sales strategy to drive sales up . The prime focus here is to uncover what our team members   including intern , as well as key stakeholders consisting of customers and other departments ,   consider it to be ineffective or problematic with regard to the strategy .      Selection    Our intern team has already gone through several design thinking activities and tools , thus we are   ready to try the learning launch . The learning launch as we know is an experiment meant to   quickly test the hypothesis and prototype and then consider for full scale application based on the   results . 

 Application    For the first learning launch , our team focused on the structure and execution framework to be   followed for online marketing . In particular , the goal is to see whether it can be structured i.e.   tasks , projects , and processes , for adopting the project management strategy effectively and   making the process more agile . This tested our assumption that the structure and proper   execution model were the main causes of our workflow challenge . Two overcome this ; the team   went through digital workshop of 3 days on online marketing . Next , the team with the intern   carried out on hand application of the learning for effective and agile workflow design for   meeting the goals . It is expected that a document with a clear description of the new , more agile   processes / workflow will be developed . For the second learning launch , the team was tasked to   focus on gaining clarity about the required sub task and priorities based on the previous trial .   This lead to the testing of hypothesis and assumption and revealed that the prioritization of tasks   was the main cause of workflow challenge . The team then went on to carry out anonymous   survey from different stake holders from the larger customer base to other departments . The   surveys included questions consisting of efficacy of new proposed process , understanding of the   process and the task prioritization within a two - week timeframe .     Insight    Through application of learning launch tool , the team identified the hypothesis and designed   launches to test these model . Additionally , through the anticipated results , it was considered that   through more agile and strategic approach , improve of the workflow and increase in sales can be 

 achieved . Thus the managerial stakeholders would highly appreciate the approach and will be   open to take up the developed workflow strategy . Although due to some anomaly in the actual   results the managerial department and IT department expressed some concerns thus moving   forward the team will review this insight given by the stakeholders and incorporate it into future   launch designs .      Approach    As the team in its initial stages has gone through different design thinking activities / tools and   currently the appropriate tool to apply at this stage was learning launch . As previously discussed ,   the team will review the insight gained from the first launch and incorporate this insight into   future launch designs .
### Output: 