Reflection – Storytelling 

 Challenge 

 A good story has the power to rally to causes . Some time ago , I worked with some teammates on a   social enterprise ’s launching strategy in the sector of handcraft . In general , in the handcraft business ,   from a product manufacturer to the final consumer , there are some commercial intermediates :   wholesalers and retailers . We have done a market investigation to confirm the fact that in our case ,   intermediates buy those crafts product to artisans at ridiculous prices and make huge profits on   resale . Our aim was to find a way to achieve a better redistribution of crafts products incomes   between their manufacturers who are generally poor , and the intermediates . It is important to note   that most of the handcrafters of our locality are illiterate , especially women . Then we decided to   focus on craftswomen . 

 Selection 

 To achieve our goal , we have built a “ bridge ” between craftswomen and the final consumer of their   products : an intuitive marketplace mobile app tailored for illiterate persons ( built essentially on   visuals and auditive tools ) . But building the app was not all . In order to convert the visitors of our app   into “ ethical buyers ” as we called them , we have used Storytelling . Story telling is that design   thinking tool which consists in the application of narrative processes in communication to reinforce   the adhesion of the public to the substance of the speech . Why storytelling ? We had to find a way to   show to regulars of supermarkets that behind the artisanal products presented in windows , are   sometimes hiding hardworking women who benefit very little from the fruit of their efforts and   struggle daily to take care of their families . 

 Application 

 Each product posted on the app is accompanied by a mini biography of its manufacturer , its origin   and the working conditions it is made in . Being able to associate a product to an image and a living   has on clients , a mind changing effect . He / she can buy a little cheaper than in a supermarket , directly   from the root and at the same time remunerate in a better way the working effort behind its   manufacturing . 

 Insight & Approach 

 Personally , before working on this project , I did n't ask myself too many questions about the origin of   the artisanal products that I consumed and even less about whether by buying them I was helping a   family or not . But the story of these women sparked in me a commitment to our goal and continues   to engage new persons every day . This is according to me a clear demonstration of the human- centered aspect of design thinking through storytelling . 

 Solutions that are built on the real needs of their stakeholders have a better impact . This is the   conclusion I drew from this little experience and which I am trying today to integrate into all my   projects . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge 

 A good story has the power to rally to causes . Some time ago , I worked with some teammates on a   social enterprise ’s launching strategy in the sector of handcraft . In general , in the handcraft business ,   from a product manufacturer to the final consumer , there are some commercial intermediates :   wholesalers and retailers . We have done a market investigation to confirm the fact that in our case ,   intermediates buy those crafts product to artisans at ridiculous prices and make huge profits on   resale . Our aim was to find a way to achieve a better redistribution of crafts products incomes   between their manufacturers who are generally poor , and the intermediates . It is important to note   that most of the handcrafters of our locality are illiterate , especially women . Then we decided to   focus on craftswomen . 

 Selection 

 To achieve our goal , we have built a “ bridge ” between craftswomen and the final consumer of their   products : an intuitive marketplace mobile app tailored for illiterate persons ( built essentially on   visuals and auditive tools ) . But building the app was not all . In order to convert the visitors of our app   into “ ethical buyers ” as we called them , we have used Storytelling . Story telling is that design   thinking tool which consists in the application of narrative processes in communication to reinforce   the adhesion of the public to the substance of the speech . Why storytelling ? We had to find a way to   show to regulars of supermarkets that behind the artisanal products presented in windows , are   sometimes hiding hardworking women who benefit very little from the fruit of their efforts and   struggle daily to take care of their families . 

 Application 

 Each product posted on the app is accompanied by a mini biography of its manufacturer , its origin   and the working conditions it is made in . Being able to associate a product to an image and a living   has on clients , a mind changing effect . He / she can buy a little cheaper than in a supermarket , directly   from the root and at the same time remunerate in a better way the working effort behind its   manufacturing . 

 Insight & Approach 

 Personally , before working on this project , I did n't ask myself too many questions about the origin of   the artisanal products that I consumed and even less about whether by buying them I was helping a   family or not . But the story of these women sparked in me a commitment to our goal and continues   to engage new persons every day . This is according to me a clear demonstration of the human- centered aspect of design thinking through storytelling . 

 Solutions that are built on the real needs of their stakeholders have a better impact . This is the   conclusion I drew from this little experience and which I am trying today to integrate into all my   projects .
### Output: 