Challenge & Selection :     As a   brand development manager in an FMCG company , one of my duty is to assess the actual   situation of the brands I am managing and improve the sales of our portfolio . In our home care   category , the penetration rate of many player was very high , and especially in the dish washing   category . In the product life cycle , we reached a maturity level where a new added value was   needed in order for us to gain more market share . In this phase , we conducted a lot of research   to see the consumers needs , and what can be done in order to improve the product experience .     Application :     Following an ethnographic research , we came up with a lot of ideas , that we believed that they   will make a breakthrough in the market . Following the “ What is ” and “ What if ” stages , we   selected ideas , and in order to be sure about them , we wanted to make the Learning Launch   design tool to be sure about them . We have selected a special design for our packaging that will   make the consumer enjoy how they will use our product .     The main idea , was to create a bottom up bottle , so the consumer can use all the liquid inside   the product .     Since we also produce conditioner products , we use the same bottle , and filled it with our   detergent , and used 50 people , which we considered our champions , and asked them to use it   and we got their detailed feedback through one to one interview , and also assessed the value   we are offering , in addition to their feedback if they are willing to use this new bottle shape .     As we know , the prototype should be cheap , and the process needs to be fast , thus to be as   effective and efficient as we can , and confirm the date to proceed with the development , or   disconfirm the data , and see if we pivot our idea or we drop it .     In addition to the new bottle shape , we also asked them their feedback regarding the   performance of our product , and if they see it as premium product versus the available   products in the market .       Insight and Approach :     In fact , after assessing the learning launching design tool , we had an important and valuable   feedback to consider in our new development , and also we got a confirmation regarding our   recommended idea , which led us to proceed with scaling it and make the improvement tangible   for our consumers , thus to reach our initial objective by relaunching a new product packaging   concept , and helped us to resolve the main problem we assessed at the beginning . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection :     As a   brand development manager in an FMCG company , one of my duty is to assess the actual   situation of the brands I am managing and improve the sales of our portfolio . In our home care   category , the penetration rate of many player was very high , and especially in the dish washing   category . In the product life cycle , we reached a maturity level where a new added value was   needed in order for us to gain more market share . In this phase , we conducted a lot of research   to see the consumers needs , and what can be done in order to improve the product experience .     Application :     Following an ethnographic research , we came up with a lot of ideas , that we believed that they   will make a breakthrough in the market . Following the “ What is ” and “ What if ” stages , we   selected ideas , and in order to be sure about them , we wanted to make the Learning Launch   design tool to be sure about them . We have selected a special design for our packaging that will   make the consumer enjoy how they will use our product .     The main idea , was to create a bottom up bottle , so the consumer can use all the liquid inside   the product .     Since we also produce conditioner products , we use the same bottle , and filled it with our   detergent , and used 50 people , which we considered our champions , and asked them to use it   and we got their detailed feedback through one to one interview , and also assessed the value   we are offering , in addition to their feedback if they are willing to use this new bottle shape .     As we know , the prototype should be cheap , and the process needs to be fast , thus to be as   effective and efficient as we can , and confirm the date to proceed with the development , or   disconfirm the data , and see if we pivot our idea or we drop it .     In addition to the new bottle shape , we also asked them their feedback regarding the   performance of our product , and if they see it as premium product versus the available   products in the market .       Insight and Approach :     In fact , after assessing the learning launching design tool , we had an important and valuable   feedback to consider in our new development , and also we got a confirmation regarding our   recommended idea , which led us to proceed with scaling it and make the improvement tangible   for our consumers , thus to reach our initial objective by relaunching a new product packaging   concept , and helped us to resolve the main problem we assessed at the beginning .
### Output: 