Example Reﬂection - Visualization tool 

 Challenge & Selection 

 Our company specializes in developing Digital Transformation projects and one of our biggest   clients in Colombia asked us to develop a project to improve their client knowledge and    interaction with the digital environment . This company , a leader in providing health services   and medical insurance , has initiated a strategic change to improve their focus on the client   ( human centric ) and all its processes to obtain more information about the needs and wishes of   their consumers   to create a mobile App which will help the company provide better services to   their clients . The tool used to carry out this process has been Visual Thinking . This   methodology allowed us to unify criteria in the ideation and development of the design of the   new mobile App of the brand through the contributions of customers and non - customers of   this service . This visualization tool , that I learned much more about in Angela Ayer´s video ,   allowed us to create consensus and agreement among future users to transversally develop   the company´s new Mobile App , by going through some of the stages of Design Thinking   ( Ideation , exploration , patterns , prototype , among others ) . 

 Application 

 To develop this project we decided to hold sessions with focus groups of users and non - users   of this service , which was divided into three diﬀerent sessions , with 15 participants in each   meeting . In the ﬁrst session , we wanted to obtain more information about the digital habits of   the users and to know with what devices ( desktop , tablet , mobile ) and what Apps they used in   their daily lives . It was also very important to know the diﬀerent payment methods of these   Apps to know which they liked more for their usability and security . 

 Subsequently , we asked several questions about the relationship between users and health   services provided by the competition , analyzing the levels of service , management , medical   charts , communication channels with clients and digital platforms , in order to know about the   decision making for hiring this type of service . Finally , we wanted to understand better how the   user experience was in the mobile phone App management of medical insurance services in   the country . In this way , we managed to extract more information about the user´s motivations   when hiring a certain company , the procedures for requesting medical appointments , the   payment of the service or the usability of the competitions Apps . 

 In the second session , we created some clusters with diﬀerent socio - cultural user typologies ,   using the Brainstorming methodology , to determine the problems generated in the interaction   among the digital channels of the companies in the industry , to know in depth what tools they   use in this interaction and what solutions the users propose to solve these problems   ( identifying with stickers the most voted solutions and that gather better consensus among all   the participants in the session ) . 

 In the third and ﬁnal session , which we named the session of prototyping , we proposed to the   clients that they were the board of directors of a large health insurance company and that they   should design in the meeting what the new mobile App of the company should be like , based   on the lessons learned in previous sessions . The teams of 5 people each , had 30 minutes to   develop the brainstorming session , 10 minutes to draw and present their designs using   visualization tool and 25 minutes to vote for the best developments and unify a ﬁnal design   with the best functionalities developed in the 3 groups . 

 Finallly , we asked the users to answer some questions , such as : What are the digital channels   that the brand should develop ? How can you communicate your added value to the customer ?   What   functions should your new App have ?   How will you communicate with the customers   the launch of these new digital channels ? . With this information a report was created   highlighting the main conclusions explaining the whole process to present it to our client ,   reiterating the collaborative process that had been carried out with the users . 

 Insight & Approach 

 What I have most learned leading this project is how easy we can impact and improve our   users lives , when we put our clients at the center of the development of a project or a service .   In this case , we managed to extract very valuable information about how people want to   interact with the services of a medical insurance company . Now we can even imagine what will   be the next services that the client will demand from this company , being able to plan and   identify the ideation and prototyping of new services . It has also been surprising how the   collaborative process of co - creation between the users has been developed , which has   allowed the hypothesis to evolve for the company before starting this project . With the   visualization tool we have been able to ﬁnd the connections between general and speciﬁc   problems and the other way around to therefore identify the solution to ﬁx it . 

 For future processes , I would like to analyze the results that we will obtain using the   visualization tool with the information that we could obtain from the consumer 's journey , to ﬁnd   the correlations between the opinions of the users and the real transactions they will make on   these platforms . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reﬂection - Visualization tool 

 Challenge & Selection 

 Our company specializes in developing Digital Transformation projects and one of our biggest   clients in Colombia asked us to develop a project to improve their client knowledge and    interaction with the digital environment . This company , a leader in providing health services   and medical insurance , has initiated a strategic change to improve their focus on the client   ( human centric ) and all its processes to obtain more information about the needs and wishes of   their consumers   to create a mobile App which will help the company provide better services to   their clients . The tool used to carry out this process has been Visual Thinking . This   methodology allowed us to unify criteria in the ideation and development of the design of the   new mobile App of the brand through the contributions of customers and non - customers of   this service . This visualization tool , that I learned much more about in Angela Ayer´s video ,   allowed us to create consensus and agreement among future users to transversally develop   the company´s new Mobile App , by going through some of the stages of Design Thinking   ( Ideation , exploration , patterns , prototype , among others ) . 

 Application 

 To develop this project we decided to hold sessions with focus groups of users and non - users   of this service , which was divided into three diﬀerent sessions , with 15 participants in each   meeting . In the ﬁrst session , we wanted to obtain more information about the digital habits of   the users and to know with what devices ( desktop , tablet , mobile ) and what Apps they used in   their daily lives . It was also very important to know the diﬀerent payment methods of these   Apps to know which they liked more for their usability and security . 

 Subsequently , we asked several questions about the relationship between users and health   services provided by the competition , analyzing the levels of service , management , medical   charts , communication channels with clients and digital platforms , in order to know about the   decision making for hiring this type of service . Finally , we wanted to understand better how the   user experience was in the mobile phone App management of medical insurance services in   the country . In this way , we managed to extract more information about the user´s motivations   when hiring a certain company , the procedures for requesting medical appointments , the   payment of the service or the usability of the competitions Apps . 

 In the second session , we created some clusters with diﬀerent socio - cultural user typologies ,   using the Brainstorming methodology , to determine the problems generated in the interaction   among the digital channels of the companies in the industry , to know in depth what tools they   use in this interaction and what solutions the users propose to solve these problems   ( identifying with stickers the most voted solutions and that gather better consensus among all   the participants in the session ) . 

 In the third and ﬁnal session , which we named the session of prototyping , we proposed to the   clients that they were the board of directors of a large health insurance company and that they   should design in the meeting what the new mobile App of the company should be like , based   on the lessons learned in previous sessions . The teams of 5 people each , had 30 minutes to   develop the brainstorming session , 10 minutes to draw and present their designs using   visualization tool and 25 minutes to vote for the best developments and unify a ﬁnal design   with the best functionalities developed in the 3 groups . 

 Finallly , we asked the users to answer some questions , such as : What are the digital channels   that the brand should develop ? How can you communicate your added value to the customer ?   What   functions should your new App have ?   How will you communicate with the customers   the launch of these new digital channels ? . With this information a report was created   highlighting the main conclusions explaining the whole process to present it to our client ,   reiterating the collaborative process that had been carried out with the users . 

 Insight & Approach 

 What I have most learned leading this project is how easy we can impact and improve our   users lives , when we put our clients at the center of the development of a project or a service .   In this case , we managed to extract very valuable information about how people want to   interact with the services of a medical insurance company . Now we can even imagine what will   be the next services that the client will demand from this company , being able to plan and   identify the ideation and prototyping of new services . It has also been surprising how the   collaborative process of co - creation between the users has been developed , which has   allowed the hypothesis to evolve for the company before starting this project . With the   visualization tool we have been able to ﬁnd the connections between general and speciﬁc   problems and the other way around to therefore identify the solution to ﬁx it . 

 For future processes , I would like to analyze the results that we will obtain using the   visualization tool with the information that we could obtain from the consumer 's journey , to ﬁnd   the correlations between the opinions of the users and the real transactions they will make on   these platforms .
### Output: 