Design Thinking for Innovation Course Peer Review Assignment 

 1 ) Challenge- Strategy to solve India ’s biscuit consumption problem and introduce 

 healthy variants instead 

 Recently I participated in a case study and market strategy competition where we had to   address India ’s nutrition or sanitation problem . I selected biscuit consumption . Biscuit is   India ’s largest consumer product , but highly nutrient deficient . It is mostly made of Wheat flour ,   Vegetable oil and Sugar without contributing much to the nutrition quality of the food . India   accounts for 23.8 % of global malnourishment & ranks 67/80 in Global Hunger Index . 62 %   ( ~250 million ) of urban population are micro - nutrient deficient . Also , during pandemic ,   urbanites have shunned the sunlight causing Vitamin - D deficiency . This leads to major chronic   diseases like diabetes , obesity , anemia , cardiovascular disease , and weak bones among   women . Individuals are less productive at work and student in their studies . Low productivity   causes inefficiency , hampering India 's economic growth and the viscous loop continues . 

 2 ) Selection of tool : Mind - mapping Tool 

 Mind mapping is looking for patterns and insights in a large quantity of data you collected during   your exploration of what is the current reality . The goal is to establish criteria for the what - if idea   generation phase . Which comes next . This phase is pivotal in the design thinking process . Mind   mapping helps in transition from what is to what if . I used this tool since I had a huge chunk of   Primary Research data available with me to dig deep into it . I believe for analytical innovation   mind mapping is the best tool to use . 

 3 ) Application : Using Mind - mapping Tool to solve my problem 

 As was rightly said in the course , mind - mapping is about getting into the mind of consumers .   Through mind mapping , we extract meaning from data in a way that lets patterns and insights   emerge . Patterns and insight , we might otherwise have missed . 

 First , I conducted a primary research surveying 200 participants across all age , gender   and income levels . Then I analysed them and understood that consumers are reluctant to   consume healthy biscuits since they are not aware of the ingredients with which regular biscuits   are made . I brainstormed to arrive at a conclusion that if we can make them aware of the   ingredients , they will be more mindful of their consumption and hence will shift to healthier   options . 

 4 ) Insight : 

 The key insight that I gained from applying this tool is that consumers are reluctant to   consume healthy biscuits since they are not aware of the ingredients with which regular   biscuits are made . Mind - mapping tool helped me step in framing the right survey questions   which further helped in identification of the problem area . It helped me step in customers shoe   and see through their lens . Another insight that I gained was , respondents agreed to refer to   ingredients from now on . Also , they are willing to shift to healthier variants provided the   taste is preserved . 

 5 ) Approach : 

 Mind - mapping tool has proved to be extremely beneficial in conducting my primary research .   Presently I am not sure how to apply it differently next time . However , with the knowledge gained 

 from this course and with evolving situation and experience , I am sure I ’ll be able to use it even   better . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation Course Peer Review Assignment 

 1 ) Challenge- Strategy to solve India ’s biscuit consumption problem and introduce 

 healthy variants instead 

 Recently I participated in a case study and market strategy competition where we had to   address India ’s nutrition or sanitation problem . I selected biscuit consumption . Biscuit is   India ’s largest consumer product , but highly nutrient deficient . It is mostly made of Wheat flour ,   Vegetable oil and Sugar without contributing much to the nutrition quality of the food . India   accounts for 23.8 % of global malnourishment & ranks 67/80 in Global Hunger Index . 62 %   ( ~250 million ) of urban population are micro - nutrient deficient . Also , during pandemic ,   urbanites have shunned the sunlight causing Vitamin - D deficiency . This leads to major chronic   diseases like diabetes , obesity , anemia , cardiovascular disease , and weak bones among   women . Individuals are less productive at work and student in their studies . Low productivity   causes inefficiency , hampering India 's economic growth and the viscous loop continues . 

 2 ) Selection of tool : Mind - mapping Tool 

 Mind mapping is looking for patterns and insights in a large quantity of data you collected during   your exploration of what is the current reality . The goal is to establish criteria for the what - if idea   generation phase . Which comes next . This phase is pivotal in the design thinking process . Mind   mapping helps in transition from what is to what if . I used this tool since I had a huge chunk of   Primary Research data available with me to dig deep into it . I believe for analytical innovation   mind mapping is the best tool to use . 

 3 ) Application : Using Mind - mapping Tool to solve my problem 

 As was rightly said in the course , mind - mapping is about getting into the mind of consumers .   Through mind mapping , we extract meaning from data in a way that lets patterns and insights   emerge . Patterns and insight , we might otherwise have missed . 

 First , I conducted a primary research surveying 200 participants across all age , gender   and income levels . Then I analysed them and understood that consumers are reluctant to   consume healthy biscuits since they are not aware of the ingredients with which regular biscuits   are made . I brainstormed to arrive at a conclusion that if we can make them aware of the   ingredients , they will be more mindful of their consumption and hence will shift to healthier   options . 

 4 ) Insight : 

 The key insight that I gained from applying this tool is that consumers are reluctant to   consume healthy biscuits since they are not aware of the ingredients with which regular   biscuits are made . Mind - mapping tool helped me step in framing the right survey questions   which further helped in identification of the problem area . It helped me step in customers shoe   and see through their lens . Another insight that I gained was , respondents agreed to refer to   ingredients from now on . Also , they are willing to shift to healthier variants provided the   taste is preserved . 

 5 ) Approach : 

 Mind - mapping tool has proved to be extremely beneficial in conducting my primary research .   Presently I am not sure how to apply it differently next time . However , with the knowledge gained 

 from this course and with evolving situation and experience , I am sure I ’ll be able to use it even   better .
### Output: 