Mind Mapping and Its Applications in Our Platform Improvement 

 Challenge 

 Responsible investment is growing movement in the investment industry where investors align   their investment decisions based on a set of principles described by the United Nations Global   Compact ( UNGC ) . In a nutshell , the UNGC aims to outline what businesses should aim to be ‒ conducting business activities that do not cause harm on the local populace , the employees , the   environment , and governing in a just and fair way ( The Ten Principles of the UN Global Compact ,   n.d . ) . 

 The problem that us , the investment service providers , have products and services whose   offerings do not necessarily match our clients ’ use cases . The usability score of service offerings   in the investment industry is varies wildly because of the wide range of goals that funds , fund   managers , and institutional investors have . This is especially true for the responsible investment   where the idea of “ responsible ” is ever - changing .   We service providers are therefore not making   the best use of our resources by providing a product with low usability measures , and our clients   are not getting the best value for their money . 

 Selection 

 To increase our product ’s usability score , we used Mind Mapping . It is , of course , not ideal for a   business to create a specific product for each of their customers . It would be costly to make and   maintain , and confusing for the employees and employers as they ’re trying to cater to a number   of clients . Mind mapping will allow us to describe our current reality based on our customers ’   inputs on our products . As described in our Week 3 lecture , it is used to identify patterns and   insights which will capture the minds of our customers . 

 Application 

 Our sales and research team had already conducted an ethnographic interview of our customers .   Our team then gathered a handful of our colleagues from different teams , whose efforts feed   into the different product offerings in our responsible investment business unit . We recreated   the idea of holding an “ art gallery ” filled with the raw data gathered by the sales and research   team . Our colleagues , equipped with a stack of sticky notes and pens , then took down their   individual observations of the data surrounding them . After which we gathered in a room where 

 each colleague organized their sticky notes on general idea - themed sets . Then we presented our   themes to the team and stuck them on a huge idea board . We took turns presenting our themes ,   grouping similar themes together , and stuck outliers farther from themed clusters . When   everyone was done , we looked at our themed findings and formed insight statements garnered   from the themed clusters . 

 The biggest challenge we encountered in this exercise was introducing this new idea to the team .   It was hard for them to take it seriously as some found the exercise to be silly or a waste of time .   It was hard , indeed , to try to convince people to stray away from how we would usually tackle   these things . I personally fear that we did not get a more thorough description of our themes as   they do n’t know what to put , or were hesitant to bring up an idea that they think that it was too   obvious or too much of an outlier . 

 The exercise was most effective when we started presenting our themes , and especially effective   when we were trying to put insights on our themes . The atmosphere in the start of the discussion   was awkward , but as the participants started to see that people had similar insights , it was easier   for them to speak up . The collaborative aspect of Mind Mapping really bloomed at that point in   the exercise . 

 Insight 

 The insight - labelling aspect of the exercise was an eye - opener for everyone . We found that the   platform we had made sense to us , but it was not as obvious to our clients . We found that the   design of our platforms , and how our data pipelines are designed affected a large part of the   usability for our product . We found that clients had to extensively modify the data they extracted   from our platforms to make it useable for their use cases . We even found out that clients were   not aware of some of the services included in their packages simple because of how we designed   our platform . 

 This was a revelation to us . We designed our product to cater to a huge number of aspects that   our clients may be interested in . However , the fact that how we presented this did not make a   lot of sense to clients , effectively rendered our efforts to null . 

 Approach 

 Although we had a rough start , I believe that doing the art gallery exercise was one of the most   effective ways to look at where we stand . We agreed that it was something that we can   implement , not just to our responsible investment unit , but across the different business units as   well . What I think we could have done differently was to introduce more innovative exercises to   the teams . It was a hard hurdle to overcome that the exercise was so different to what we were 

 used to , we found it hard to convince colleagues that what we ’re doing was of value to us and   how we can improve . This reflected in their initial response and effort in the experiments . 

 All things considered , I will count this exercise as a success . We now have a good idea of what   our clients are thinking and have some idea on how they use and think about our platforms . I am   thankful for the guidance of this course , and for opening a whole new world of ideas , idea- and   solution- generation for us . It definitely lit a spark on how we should improve ourselves and tackle   problems innovatively . 

 References 

 The Ten Principles of the UN Global Compact . ( n.d . ) . Retrieved December 12 , 2020 , from United 

 Nations Global Compact : https://www.unglobalcompact.org/what-is- gc / mission / principles 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping and Its Applications in Our Platform Improvement 

 Challenge 

 Responsible investment is growing movement in the investment industry where investors align   their investment decisions based on a set of principles described by the United Nations Global   Compact ( UNGC ) . In a nutshell , the UNGC aims to outline what businesses should aim to be ‒ conducting business activities that do not cause harm on the local populace , the employees , the   environment , and governing in a just and fair way ( The Ten Principles of the UN Global Compact ,   n.d . ) . 

 The problem that us , the investment service providers , have products and services whose   offerings do not necessarily match our clients ’ use cases . The usability score of service offerings   in the investment industry is varies wildly because of the wide range of goals that funds , fund   managers , and institutional investors have . This is especially true for the responsible investment   where the idea of “ responsible ” is ever - changing .   We service providers are therefore not making   the best use of our resources by providing a product with low usability measures , and our clients   are not getting the best value for their money . 

 Selection 

 To increase our product ’s usability score , we used Mind Mapping . It is , of course , not ideal for a   business to create a specific product for each of their customers . It would be costly to make and   maintain , and confusing for the employees and employers as they ’re trying to cater to a number   of clients . Mind mapping will allow us to describe our current reality based on our customers ’   inputs on our products . As described in our Week 3 lecture , it is used to identify patterns and   insights which will capture the minds of our customers . 

 Application 

 Our sales and research team had already conducted an ethnographic interview of our customers .   Our team then gathered a handful of our colleagues from different teams , whose efforts feed   into the different product offerings in our responsible investment business unit . We recreated   the idea of holding an “ art gallery ” filled with the raw data gathered by the sales and research   team . Our colleagues , equipped with a stack of sticky notes and pens , then took down their   individual observations of the data surrounding them . After which we gathered in a room where 

 each colleague organized their sticky notes on general idea - themed sets . Then we presented our   themes to the team and stuck them on a huge idea board . We took turns presenting our themes ,   grouping similar themes together , and stuck outliers farther from themed clusters . When   everyone was done , we looked at our themed findings and formed insight statements garnered   from the themed clusters . 

 The biggest challenge we encountered in this exercise was introducing this new idea to the team .   It was hard for them to take it seriously as some found the exercise to be silly or a waste of time .   It was hard , indeed , to try to convince people to stray away from how we would usually tackle   these things . I personally fear that we did not get a more thorough description of our themes as   they do n’t know what to put , or were hesitant to bring up an idea that they think that it was too   obvious or too much of an outlier . 

 The exercise was most effective when we started presenting our themes , and especially effective   when we were trying to put insights on our themes . The atmosphere in the start of the discussion   was awkward , but as the participants started to see that people had similar insights , it was easier   for them to speak up . The collaborative aspect of Mind Mapping really bloomed at that point in   the exercise . 

 Insight 

 The insight - labelling aspect of the exercise was an eye - opener for everyone . We found that the   platform we had made sense to us , but it was not as obvious to our clients . We found that the   design of our platforms , and how our data pipelines are designed affected a large part of the   usability for our product . We found that clients had to extensively modify the data they extracted   from our platforms to make it useable for their use cases . We even found out that clients were   not aware of some of the services included in their packages simple because of how we designed   our platform . 

 This was a revelation to us . We designed our product to cater to a huge number of aspects that   our clients may be interested in . However , the fact that how we presented this did not make a   lot of sense to clients , effectively rendered our efforts to null . 

 Approach 

 Although we had a rough start , I believe that doing the art gallery exercise was one of the most   effective ways to look at where we stand . We agreed that it was something that we can   implement , not just to our responsible investment unit , but across the different business units as   well . What I think we could have done differently was to introduce more innovative exercises to   the teams . It was a hard hurdle to overcome that the exercise was so different to what we were 

 used to , we found it hard to convince colleagues that what we ’re doing was of value to us and   how we can improve . This reflected in their initial response and effort in the experiments . 

 All things considered , I will count this exercise as a success . We now have a good idea of what   our clients are thinking and have some idea on how they use and think about our platforms . I am   thankful for the guidance of this course , and for opening a whole new world of ideas , idea- and   solution- generation for us . It definitely lit a spark on how we should improve ourselves and tackle   problems innovatively . 

 References 

 The Ten Principles of the UN Global Compact . ( n.d . ) . Retrieved December 12 , 2020 , from United 

 Nations Global Compact : https://www.unglobalcompact.org/what-is- gc / mission / principles
### Output: 