Challenge : 

 I am an operations manager in a large B2B office products company and one of the biggest problems   faced by my company is effective “ key account management ” . Challenges around key account   management exist because sales representatives in the company sell different products to the same   customers and they lose out on the opportunity that exists for the company to become a streamlined   and effective business partner . Adding to the problem that already exists , there is confusion around the   definition of the problem . As a team , we would like to apply learnings from the course to refine the   company ’s understanding around the problem and clearly articulate the problem that the company is   trying to solve . 

 Selection : 

 The team has not yet clearly defined the problem , so we are selecting the mind - mapping tool to better   understand the problem and gain alignment on the definition of the problem from key internal   stakeholders . 

 Application : 

 As stated by Rodriguez in the video about mind - mapping , the key difference in how mind - mapping is   used for design thinking is that it is not a one - person exercise .   In an ideal situation , end - users of the   product or process develop the mind - map . In the case of our problem , internal stakeholders who will   play an active role in addressing the key account management problem were invited – these were sales   representatives , account executives supporting key accounts for the company , regional and national   sales directors , internal marketing directors as well as external stakeholders who will reap the benefits –   vendor managers in major accounts for the company . Two different prompts were provided for the   internal and external stakeholders – internal stakeholders were asked to visualize and mind - map how   our sales teams could serve as trusted advisors for the external stakeholders and improve our key   account management capabilities ; External stakeholders were asked to develop a vision ( mind - map ) of   how our company ’s sales team could engage with them . These exercises took place in 2 - hour workshops   for two sets of internal and two sets of external stakeholders . The internal stakeholders used   photographs and whiteboard markers to develop the mind - map – they aggregated common themes   together . This was a foreign idea to external stakeholders but an overall fruitful exercise as they were   able to share how other companies in the same industry were able to successfully partner with them . 

 Insight : 

 Internal stakeholders : The key insights from the exercise were a lack of consensus about the 

 problem the team was trying to solve – on the flipside this meant there were very different problems   that the group was trying to solve – some groups wanted to have improved coordination between   different sales teams , others wanted to have streamlined contracting for major accounts , still others   wanted more effective marketing efforts and white - glove treatment for the biggest business customers   of the company . Other themes that emerged were compliance challenges imposed by internal legal 

 departments and government enforced policies that restrained what the company could and could not   do to stay competitive . 

 External stakeholders : 

 A low frequency of live meetings , strong virtual collaboration were clear themes that emerged 

 from the external stakeholder discussions . There was interest in receiving data about buying trends of   the buyer and anonymized data of other buyers – this will help the buyer keep up with their competition   where it makes business sense . 

 Approach : 

 This is the first set of design thinking activities undertaken by the team and it has yielding interesting   insights . We believe we will benefit from better understanding the context of the problem , what that   looks like and the emotions associated with it – this will help us develop solutions that will better serve   the end - user . As a next step , we would like to embark on a visualization exercise with photographs to   gather more context around the problem . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 I am an operations manager in a large B2B office products company and one of the biggest problems   faced by my company is effective “ key account management ” . Challenges around key account   management exist because sales representatives in the company sell different products to the same   customers and they lose out on the opportunity that exists for the company to become a streamlined   and effective business partner . Adding to the problem that already exists , there is confusion around the   definition of the problem . As a team , we would like to apply learnings from the course to refine the   company ’s understanding around the problem and clearly articulate the problem that the company is   trying to solve . 

 Selection : 

 The team has not yet clearly defined the problem , so we are selecting the mind - mapping tool to better   understand the problem and gain alignment on the definition of the problem from key internal   stakeholders . 

 Application : 

 As stated by Rodriguez in the video about mind - mapping , the key difference in how mind - mapping is   used for design thinking is that it is not a one - person exercise .   In an ideal situation , end - users of the   product or process develop the mind - map . In the case of our problem , internal stakeholders who will   play an active role in addressing the key account management problem were invited – these were sales   representatives , account executives supporting key accounts for the company , regional and national   sales directors , internal marketing directors as well as external stakeholders who will reap the benefits –   vendor managers in major accounts for the company . Two different prompts were provided for the   internal and external stakeholders – internal stakeholders were asked to visualize and mind - map how   our sales teams could serve as trusted advisors for the external stakeholders and improve our key   account management capabilities ; External stakeholders were asked to develop a vision ( mind - map ) of   how our company ’s sales team could engage with them . These exercises took place in 2 - hour workshops   for two sets of internal and two sets of external stakeholders . The internal stakeholders used   photographs and whiteboard markers to develop the mind - map – they aggregated common themes   together . This was a foreign idea to external stakeholders but an overall fruitful exercise as they were   able to share how other companies in the same industry were able to successfully partner with them . 

 Insight : 

 Internal stakeholders : The key insights from the exercise were a lack of consensus about the 

 problem the team was trying to solve – on the flipside this meant there were very different problems   that the group was trying to solve – some groups wanted to have improved coordination between   different sales teams , others wanted to have streamlined contracting for major accounts , still others   wanted more effective marketing efforts and white - glove treatment for the biggest business customers   of the company . Other themes that emerged were compliance challenges imposed by internal legal 

 departments and government enforced policies that restrained what the company could and could not   do to stay competitive . 

 External stakeholders : 

 A low frequency of live meetings , strong virtual collaboration were clear themes that emerged 

 from the external stakeholder discussions . There was interest in receiving data about buying trends of   the buyer and anonymized data of other buyers – this will help the buyer keep up with their competition   where it makes business sense . 

 Approach : 

 This is the first set of design thinking activities undertaken by the team and it has yielding interesting   insights . We believe we will benefit from better understanding the context of the problem , what that   looks like and the emotions associated with it – this will help us develop solutions that will better serve   the end - user . As a next step , we would like to embark on a visualization exercise with photographs to   gather more context around the problem .
### Output: 