Reflection – Mind Mapping 

 1 . Challenge 

 While working recently at a student association , I gained exposure to large scale sales   processes for a wide range of different stakeholders . We were in contact with customer   groups with various needs and thus required carefully targeted messaging in order to convert   leads into long - term buyers . Due to the nature of tenures within student associations , with   significant turnover every year , it was difficult to build and sustain deep customer knowledge   and insights . 

 2 . Selection 

 I believe that mind mapping as presented in week 3 of this course could constitute an efficient   way to generate customer insights and to observe changing trends with each new student   cohort . The goal here would be to gather existing customer data , market intelligence and   learning of previous year by the management team and introduce the results in a visual   format to new team members as well as representatives of each customer group . 

 3 . Application 

 The first step would consist of data collection . This would include a combination of data from   our proprietary data sources as well as new data collection initiatives . Regarding the former ,   insights could be derived from CRM data , previous customer surveys and prior focus groups   with relevant stakeholders . Regarding the latter , new initiatives should be centred around   identifying and substantiating blind spots in the existing research . It could also be an   opportunity to generate new data points through more creative research methods such as   dedicated workshops or events .     Secondly , this data needs to be condensed and synthesized into digestible and visually   appealing presentations . It is important to combine different media in order to allow for a   wide range of complexity in the representations presented . Ideally , the resulting   visualizations would then be displayed at the University in the context of a dedicated event   where new hires as well as members of the core customer groups would be invited to discover   the results of this “ What is ? ” stage . The presented data would be broadly organized around   core themes but without too much structure and the attendees would go through the process   individually alongside a senior team member acting as a guide . In light of the current   pandemic , a virtual version of this process could also be conceived .     Random teams would then be formed around given themes and the clustering process would   begin . Attendees would organize their thoughts on post it notes and collaborate to articulate   the most important customer needs . The diversity of perspectives will allow original ideas to   surface and the senior team members will carefully gather these findings for the next stages   of the design thinking process . 

 4 . Insight 

 I believe that having different attendees , which includes both new entrants with a fresh mind   about the field and experts with a wealth of experience would allow for particularly insightful   findings . The goal would be to draw a flexible and adaptable profile for each of the customer   groups from the teams in this experiment . Such finding would ideally combine new ideas with   deep sector knowledge . 

 5 . Approach 

 It is essential to build a diverse set of attendees . Too much homogeneity will hinder the   reflection process . It is also essential to align the objective of participants and organizers in   order to have a fully engaged team and an ultimately successful process . Lastly , it is important   to replicate this setting on a regular basis in order to swiftly adapt to changing customer   needs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 1 . Challenge 

 While working recently at a student association , I gained exposure to large scale sales   processes for a wide range of different stakeholders . We were in contact with customer   groups with various needs and thus required carefully targeted messaging in order to convert   leads into long - term buyers . Due to the nature of tenures within student associations , with   significant turnover every year , it was difficult to build and sustain deep customer knowledge   and insights . 

 2 . Selection 

 I believe that mind mapping as presented in week 3 of this course could constitute an efficient   way to generate customer insights and to observe changing trends with each new student   cohort . The goal here would be to gather existing customer data , market intelligence and   learning of previous year by the management team and introduce the results in a visual   format to new team members as well as representatives of each customer group . 

 3 . Application 

 The first step would consist of data collection . This would include a combination of data from   our proprietary data sources as well as new data collection initiatives . Regarding the former ,   insights could be derived from CRM data , previous customer surveys and prior focus groups   with relevant stakeholders . Regarding the latter , new initiatives should be centred around   identifying and substantiating blind spots in the existing research . It could also be an   opportunity to generate new data points through more creative research methods such as   dedicated workshops or events .     Secondly , this data needs to be condensed and synthesized into digestible and visually   appealing presentations . It is important to combine different media in order to allow for a   wide range of complexity in the representations presented . Ideally , the resulting   visualizations would then be displayed at the University in the context of a dedicated event   where new hires as well as members of the core customer groups would be invited to discover   the results of this “ What is ? ” stage . The presented data would be broadly organized around   core themes but without too much structure and the attendees would go through the process   individually alongside a senior team member acting as a guide . In light of the current   pandemic , a virtual version of this process could also be conceived .     Random teams would then be formed around given themes and the clustering process would   begin . Attendees would organize their thoughts on post it notes and collaborate to articulate   the most important customer needs . The diversity of perspectives will allow original ideas to   surface and the senior team members will carefully gather these findings for the next stages   of the design thinking process . 

 4 . Insight 

 I believe that having different attendees , which includes both new entrants with a fresh mind   about the field and experts with a wealth of experience would allow for particularly insightful   findings . The goal would be to draw a flexible and adaptable profile for each of the customer   groups from the teams in this experiment . Such finding would ideally combine new ideas with   deep sector knowledge . 

 5 . Approach 

 It is essential to build a diverse set of attendees . Too much homogeneity will hinder the   reflection process . It is also essential to align the objective of participants and organizers in   order to have a fully engaged team and an ultimately successful process . Lastly , it is important   to replicate this setting on a regular basis in order to swiftly adapt to changing customer   needs .
### Output: 