The Use of Storytelling in Scientific Innovation     Challenge   I am part of a university research group . In particular , we are concerned with developing a class of polymers   optimized for the creation of molecular biosensors . In recent years the group has been struggling to find   funding for its research activity despite the high resources in terms of equipment and know - how . One day , at   a sector congress , I realize that the polymer we developed could also be optimized to meet a need in another   emerging technological field . I dedicate myself to quick market analysis and I find that my solution is interesting   for potential customers and for the main investment groups in the sector . However , my colleagues are deeply   rooted in the research they have been pursuing for more than 10 years . So , despite I have sensitized them to   the opportunity I perceived and supporting my argumentation by accurate analysis , they are reluctant to open   up to a new area of innovation wanting to opt to continue to follow the same application of the polymer and   believe from their subjective point of view that this application will have no future on the market and that it is   not worth it . So , realizing that they are influenced by a " confirmation bias " , ( they tend to have an excess of   confidence in their personal beliefs at the expense of an objective vision based on market analysis ) , I decided   to make them change the mind by allowing my group to seize the opportunity identified .     Selection   I choose to use storytelling as a tool to better express my point of view because I realize that my colleagues ,   probably because of their very vertical scientific background , tend to perceive poorly market and business   opportunities due to the not very close language to what they use daily at work and in particular they tend to   fall into the confirmation bias as they are emotionally deeply rooted in the idea of traditionally applying our   polymer .     Application   So , I told them an interesting story of a restaurateur , Mario , whom I had met during my training period as a   Ph.D. student in the U.K. In particular , Mario , once moved to England from Southern Italy , had opened a   pizzeria and was very motivated to let his customers try the flavors of the tradition of his country of origin .    He was sure that the perceived value of a dish created with ingredients faithful to the original pizza recipe   would have been appreciated and that there would have been a lot of demand for his product . The possibility   of including , for example , pineapple or bacon as condiments on some pizzas would have been against his   tradition and this imposition for him was a reason for pride and pride .    Thus , it invests large amounts of capital in purchasing raw materials and marketing to support this strategy .   However , once the restaurant is open , customers do not appreciate the tastes of its menu and in particular ,   despite loving the uniqueness of the dough , they complain about the lack of choice of ingredients of their taste   which unfortunately include , among others , also pineapple and bacon . Then , Mario mobilizes to quickly collect   the opinions of his customers and invests his remaining liquidity in the purchase of these and also creates a   game in which the customer , at the end of the meal , offers his ideal pizza and where the best of these will be   included in the menu of the month and will win a free pizza to the winner resulting in continuous market   analysis at very low cost . The result is that his business has taken off . In fact , Mario has managed to exploit the   uniqueness of the dough , thus preserving his vision , to the variation of the tastes of his customers and thus   creating an even higher value than that planned at the outset to get out of a crisis situation .   Finally , turning to my colleagues , I underlined how they risk , as Mario did , to entrust their strategy too much   to emotions and little too objective data . 

 Insight   The result has been amazing . First of all , the team members had the opportunity to consult the results of my   market analysis again with different eyes and no longer contaminated by prejudices . My commitment to   finding a " new way of seeing the problem and the opportunity " was appreciated by the group and we started   a constructive conversation based on more objective facts and we came to the conclusion to dedicate a   percentage of our efforts towards the new trend of research that has led to new opportunities for personal   and economic growth . It is clear , therefore , that thanks to storytelling , I was able to support my strategy based   on objective data by strongly transmitting my vision and , knowing deeply the motivations that guided my   colleagues ' fears , tune in to their emotions and guide it towards a more rational point of view .     Approach   From this experience , I learned how important the ability to know how to communicate through short ,   medium- and long - term objectives and vision is especially when addressing an audience without transversal   knowledge that I master . Furthermore , I took this success to underline to my group the importance of inserting   a quick market analysis session cyclically in the form of storytelling in our lab meetings and to regularly involve   industrial sector personalities with whom to compare ideas in order to ensure that you are always in close   contact with market opportunities during the development of our technologies . In conclusion , I believe that   storytelling is an indispensable tool for those involved in innovation as it is the basis of the alignment of   communication between different work profiles and , going back , if I had to find a time when I would have   done things differently , I would have preferred to start using this tool much earlier . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: The Use of Storytelling in Scientific Innovation     Challenge   I am part of a university research group . In particular , we are concerned with developing a class of polymers   optimized for the creation of molecular biosensors . In recent years the group has been struggling to find   funding for its research activity despite the high resources in terms of equipment and know - how . One day , at   a sector congress , I realize that the polymer we developed could also be optimized to meet a need in another   emerging technological field . I dedicate myself to quick market analysis and I find that my solution is interesting   for potential customers and for the main investment groups in the sector . However , my colleagues are deeply   rooted in the research they have been pursuing for more than 10 years . So , despite I have sensitized them to   the opportunity I perceived and supporting my argumentation by accurate analysis , they are reluctant to open   up to a new area of innovation wanting to opt to continue to follow the same application of the polymer and   believe from their subjective point of view that this application will have no future on the market and that it is   not worth it . So , realizing that they are influenced by a " confirmation bias " , ( they tend to have an excess of   confidence in their personal beliefs at the expense of an objective vision based on market analysis ) , I decided   to make them change the mind by allowing my group to seize the opportunity identified .     Selection   I choose to use storytelling as a tool to better express my point of view because I realize that my colleagues ,   probably because of their very vertical scientific background , tend to perceive poorly market and business   opportunities due to the not very close language to what they use daily at work and in particular they tend to   fall into the confirmation bias as they are emotionally deeply rooted in the idea of traditionally applying our   polymer .     Application   So , I told them an interesting story of a restaurateur , Mario , whom I had met during my training period as a   Ph.D. student in the U.K. In particular , Mario , once moved to England from Southern Italy , had opened a   pizzeria and was very motivated to let his customers try the flavors of the tradition of his country of origin .    He was sure that the perceived value of a dish created with ingredients faithful to the original pizza recipe   would have been appreciated and that there would have been a lot of demand for his product . The possibility   of including , for example , pineapple or bacon as condiments on some pizzas would have been against his   tradition and this imposition for him was a reason for pride and pride .    Thus , it invests large amounts of capital in purchasing raw materials and marketing to support this strategy .   However , once the restaurant is open , customers do not appreciate the tastes of its menu and in particular ,   despite loving the uniqueness of the dough , they complain about the lack of choice of ingredients of their taste   which unfortunately include , among others , also pineapple and bacon . Then , Mario mobilizes to quickly collect   the opinions of his customers and invests his remaining liquidity in the purchase of these and also creates a   game in which the customer , at the end of the meal , offers his ideal pizza and where the best of these will be   included in the menu of the month and will win a free pizza to the winner resulting in continuous market   analysis at very low cost . The result is that his business has taken off . In fact , Mario has managed to exploit the   uniqueness of the dough , thus preserving his vision , to the variation of the tastes of his customers and thus   creating an even higher value than that planned at the outset to get out of a crisis situation .   Finally , turning to my colleagues , I underlined how they risk , as Mario did , to entrust their strategy too much   to emotions and little too objective data . 

 Insight   The result has been amazing . First of all , the team members had the opportunity to consult the results of my   market analysis again with different eyes and no longer contaminated by prejudices . My commitment to   finding a " new way of seeing the problem and the opportunity " was appreciated by the group and we started   a constructive conversation based on more objective facts and we came to the conclusion to dedicate a   percentage of our efforts towards the new trend of research that has led to new opportunities for personal   and economic growth . It is clear , therefore , that thanks to storytelling , I was able to support my strategy based   on objective data by strongly transmitting my vision and , knowing deeply the motivations that guided my   colleagues ' fears , tune in to their emotions and guide it towards a more rational point of view .     Approach   From this experience , I learned how important the ability to know how to communicate through short ,   medium- and long - term objectives and vision is especially when addressing an audience without transversal   knowledge that I master . Furthermore , I took this success to underline to my group the importance of inserting   a quick market analysis session cyclically in the form of storytelling in our lab meetings and to regularly involve   industrial sector personalities with whom to compare ideas in order to ensure that you are always in close   contact with market opportunities during the development of our technologies . In conclusion , I believe that   storytelling is an indispensable tool for those involved in innovation as it is the basis of the alignment of   communication between different work profiles and , going back , if I had to find a time when I would have   done things differently , I would have preferred to start using this tool much earlier .
### Output: 