Design Thinking – Solving problem via Learning Launch 

 Challenge – I have often used learning launch as a tool which allows me to fail early and 

 evolve with the changes proposed in the failed plan to test the updated plan as soon as possible . 

 Early fails have often helped me build bigger and better ideas and opportunities . I was involved 

 in a live project for one of the leading pharmaceutical companies of the country involved in 

 increasing their market base in the OTC medicine segment . They faced a problem of making a 

 customer understand regarding the importance of prescription for prescription drugs as 

 research had found out that 30 % of the customer footfall does not buy any medicine due to lack 

 of prescription . Lack of customer engagement in terms of educating the customer combined 

 with manpower required to spread consumer awareness added to the issues of declining OTC 

 profit margins and rising overhead costs . 

 Selection – Learning Launch is being used here to implement a pilot demonstration program 

 for the customers and to realize on the possible drawbacks of the program to be worked on . 

 Other ideas have been studied and evaluated under design thinking after arriving at this idea to 

 try the learning launch tool . 

 Application – In order to capitalize on the larger population and to include all segments of the 

 population , the pilot is executed on 5 different locations of OTC market at the same time with 

 different demographics of population . A survey is floated to these customers in the form of a 

 questionnaire with a small reward amount for motivation to take the questionnaire . All the 

 questions revolve around the importance of prescription and are objective type of questions in 

 order to improve the response rate of the participating audience . This survey is followed by a 

 short video shoot where the participants are asked to describe in two lines how they feel about 

 the importance of prescription while buying prescription drugs . The survey data is then 

 analyzed against the responses received and the video is completed for social media marketing 

 to spread awareness with the actual footage of the survey conducted and people ’s reaction to 

 the importance of prescription . 

 Insight – By applying the learning launch tool , we are able to identify the possible factors for 

 lack of people ’s participation in getting prescription before buying the drugs and the common 

 drugs where they skip going to a doctor altogether . It is also analyzed if repeat buying is one 

 of the causes for the people to skip the prescription along with understanding money as a factor 

 affecting the same . The customer response is also studied in terms of varying response rate , 

 framing of questions , type of questions making the customer uncomfortable and the time taken 

 by an average customer to fill the questionnaire . The results obtained are in line with the 

 anticipated outcomes in terms of customer engagement in the questionnaire such as the number 

 of questions to be placed , sequence of the questions put to churn out maximum response rate 

 along with a decrease in the reward amount as the decreased amount is generating similar 

 motivation and response rate as the higher amount . Majority of people are in awe to understand 

 the importance of prescription after consequences are shown to them in the form of drug 

 addiction , illegal usage of drugs , etc . 

 Approach – We are well versed with all the four design thinking techniques and we favor 

 learning launch to be the best option in order to fail fast and improve the current pilot to 

 maximize user participation in combination with increasing the prescription awareness . This 

 in combination with the people testimonies of the consumers taking the survey would act as a 

 good marketing campaign to spread awareness about the prescription importance . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking – Solving problem via Learning Launch 

 Challenge – I have often used learning launch as a tool which allows me to fail early and 

 evolve with the changes proposed in the failed plan to test the updated plan as soon as possible . 

 Early fails have often helped me build bigger and better ideas and opportunities . I was involved 

 in a live project for one of the leading pharmaceutical companies of the country involved in 

 increasing their market base in the OTC medicine segment . They faced a problem of making a 

 customer understand regarding the importance of prescription for prescription drugs as 

 research had found out that 30 % of the customer footfall does not buy any medicine due to lack 

 of prescription . Lack of customer engagement in terms of educating the customer combined 

 with manpower required to spread consumer awareness added to the issues of declining OTC 

 profit margins and rising overhead costs . 

 Selection – Learning Launch is being used here to implement a pilot demonstration program 

 for the customers and to realize on the possible drawbacks of the program to be worked on . 

 Other ideas have been studied and evaluated under design thinking after arriving at this idea to 

 try the learning launch tool . 

 Application – In order to capitalize on the larger population and to include all segments of the 

 population , the pilot is executed on 5 different locations of OTC market at the same time with 

 different demographics of population . A survey is floated to these customers in the form of a 

 questionnaire with a small reward amount for motivation to take the questionnaire . All the 

 questions revolve around the importance of prescription and are objective type of questions in 

 order to improve the response rate of the participating audience . This survey is followed by a 

 short video shoot where the participants are asked to describe in two lines how they feel about 

 the importance of prescription while buying prescription drugs . The survey data is then 

 analyzed against the responses received and the video is completed for social media marketing 

 to spread awareness with the actual footage of the survey conducted and people ’s reaction to 

 the importance of prescription . 

 Insight – By applying the learning launch tool , we are able to identify the possible factors for 

 lack of people ’s participation in getting prescription before buying the drugs and the common 

 drugs where they skip going to a doctor altogether . It is also analyzed if repeat buying is one 

 of the causes for the people to skip the prescription along with understanding money as a factor 

 affecting the same . The customer response is also studied in terms of varying response rate , 

 framing of questions , type of questions making the customer uncomfortable and the time taken 

 by an average customer to fill the questionnaire . The results obtained are in line with the 

 anticipated outcomes in terms of customer engagement in the questionnaire such as the number 

 of questions to be placed , sequence of the questions put to churn out maximum response rate 

 along with a decrease in the reward amount as the decreased amount is generating similar 

 motivation and response rate as the higher amount . Majority of people are in awe to understand 

 the importance of prescription after consequences are shown to them in the form of drug 

 addiction , illegal usage of drugs , etc . 

 Approach – We are well versed with all the four design thinking techniques and we favor 

 learning launch to be the best option in order to fail fast and improve the current pilot to 

 maximize user participation in combination with increasing the prescription awareness . This 

 in combination with the people testimonies of the consumers taking the survey would act as a 

 good marketing campaign to spread awareness about the prescription importance .
### Output: 