Example Storytelling 

 Challenge & Selection 

 Nowadays we are living the next industrial and workplace revolution , called Digital   Transformation . In the company I work for , we need to develop new solutions for our clients ,   based on the new opportunities technology is providing us .     Once the solutions have been built , we need to bring them to our clients , providing them with   a commercial envelope that drag attention from our potential customers . The challenge here   is that we need to build a speech to reach our clients with two different approaches : 

 1 . We need to build something easy to understand and engaging , so that our possible   customers are interested in us in seconds 

 2 . We need to build something that let us have a full presentation to our interested   customers , showing the most important capabilities of the solutions and receiving the   request for a proposal 

 In the actual world we need to take into account that the face to face communication channel   is not the only one we can use to engage our clients . 

 Selection 

 We decided to use Storytelling as the way to develop our speech , because we found it to be   more engaging that other solutions we looked at . We also looked for a new concept ,   Storytelling transmedia , which allowed us to tell our story through different elements that we   could use in the channels available today . 

 Application 

 We created our main story based on the information gathered from our potential clients and   the market , to develop a script that shows the client ’s actual problems and how will their life   change once they applied our solutions to the places they fit .      Once we had the script written we decided how to split it into different parts that allows us to   tell the story using different media : Videos , interactive games , podcasts , written articles ,   infographics … and look for reutilization in different contexts and clients and identify which of   them needed to have different versions for our clients that range from great banks to small   government administrations .     We also decided to build an Elevator Pitch to engage customers at the different events we   are participating at , because in many of those events our commercials are able to handle   many short term conversations . We also used the Elevator Pitch to create short messages   for the channels best suited for this kind of promotion , like tweeter . Also , the feedback 

 received through those channels was used to improve the Elevator Pitch itself and to help us   create new messages associated to our story .     Once we had the script of our engagement story we built the Elevator Pitch , 5 tweeter   messages and a video demo , and sent them to the market , to see how well they perform and   learn about the experience before producing new content in different formats . 

 Insight 

 This story has a happy ending … partially . Our work done using storytelling provided us with   powerful selling tools , but we failed in one thing : In the development of our solutions we did   not a lot of observation on our customers … so the base of our solutions was not enough   focused on our possible customer needs , reason why we are not earning as expected . 

 Approach 

 The approach of using Storytelling Transmedia is correct and something we are using in   developing not only our commercial offers , but also to develop new products . The main   change we are doing whenever we use it , is to invest more time and effort in knowing what   the market is expecting and provide a good story to build it and sell it ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Storytelling 

 Challenge & Selection 

 Nowadays we are living the next industrial and workplace revolution , called Digital   Transformation . In the company I work for , we need to develop new solutions for our clients ,   based on the new opportunities technology is providing us .     Once the solutions have been built , we need to bring them to our clients , providing them with   a commercial envelope that drag attention from our potential customers . The challenge here   is that we need to build a speech to reach our clients with two different approaches : 

 1 . We need to build something easy to understand and engaging , so that our possible   customers are interested in us in seconds 

 2 . We need to build something that let us have a full presentation to our interested   customers , showing the most important capabilities of the solutions and receiving the   request for a proposal 

 In the actual world we need to take into account that the face to face communication channel   is not the only one we can use to engage our clients . 

 Selection 

 We decided to use Storytelling as the way to develop our speech , because we found it to be   more engaging that other solutions we looked at . We also looked for a new concept ,   Storytelling transmedia , which allowed us to tell our story through different elements that we   could use in the channels available today . 

 Application 

 We created our main story based on the information gathered from our potential clients and   the market , to develop a script that shows the client ’s actual problems and how will their life   change once they applied our solutions to the places they fit .      Once we had the script written we decided how to split it into different parts that allows us to   tell the story using different media : Videos , interactive games , podcasts , written articles ,   infographics … and look for reutilization in different contexts and clients and identify which of   them needed to have different versions for our clients that range from great banks to small   government administrations .     We also decided to build an Elevator Pitch to engage customers at the different events we   are participating at , because in many of those events our commercials are able to handle   many short term conversations . We also used the Elevator Pitch to create short messages   for the channels best suited for this kind of promotion , like tweeter . Also , the feedback 

 received through those channels was used to improve the Elevator Pitch itself and to help us   create new messages associated to our story .     Once we had the script of our engagement story we built the Elevator Pitch , 5 tweeter   messages and a video demo , and sent them to the market , to see how well they perform and   learn about the experience before producing new content in different formats . 

 Insight 

 This story has a happy ending … partially . Our work done using storytelling provided us with   powerful selling tools , but we failed in one thing : In the development of our solutions we did   not a lot of observation on our customers … so the base of our solutions was not enough   focused on our possible customer needs , reason why we are not earning as expected . 

 Approach 

 The approach of using Storytelling Transmedia is correct and something we are using in   developing not only our commercial offers , but also to develop new products . The main   change we are doing whenever we use it , is to invest more time and effort in knowing what   the market is expecting and provide a good story to build it and sell it !
### Output: 