Childhood Woes – Storytelling 

 Challenge & Selection     Parents and guardians of children ages 3 - 12 often deal with issues of underarm odor . Many young   preschoolers and grade - schoolers require deodorants or antiperspirants . As children begin to mature ,   hormones change , and they naturally begin to develop bacteria . As they sweat , the sweat dries on their   skin , and the mixture of bacteria , dirt , and sweat results in underarm odor . Puberty also leads to the   growth of underarm hair where bacteria can build up . If the child has underarm hair , they will have   armpit odor , especially when they sweat . Children may be caught unaware by this developing change ,   which can lead to embarrassment and insecurities . Parents spend time struggling to console and protect   their children from teasing and ridicule due to underarm odor .      Parents need a solution that is affordable , non - irritating , and child - friendly for preschool and grade - school   aged children . Gentle enough for young skin , chemical free , contain no added alcohols or harsh ingredients ,   not harmful if ingested or improperly used , and that is all - natural .      I will start this process by using the Storytelling Design Tool . Storytelling is a great tool to use because it   gets to the human side of individuals . It allows us to put people and their experiences first and gives us   the opportunity to show a personal connection to the ideas we are sharing .       Application     I began the empathetic process of learning more about my consumers through telling my story and   showing that I could personally relate to their situation . I have been a parent of small children who   suffered through the challenges of stinky underarms . Although they were bathed and wore clean clothes   daily , I began noticing a musty odor in my toddler ’s underarms which became more intrusive as they   aged . Baby powders only temporarily masked the smell . Besides initiating dietary changes , which upset   them , I purchased adult strength deodorants and antiperspirants that caused breakouts and irritations   making it difficult for them to adopt the habit of using it daily . My children also had insecurities , suffered   through embarrassment , and were hesitant to participate in activities which caused heavy perspiration   and underarm odor . I became concerned about their self - esteem and emotional state - of - mind .      Sharing my story allowed parents to have a more open and honest conversation with me and allowed me   to listen to their stories . I used their feedback , both verbal and non - verbal , to make observations about   their wants , needs , and thought processes . As parents , we all have the same concerns … what can I do as a   parent to ease their daily stresses , make their lives better , and allow them to enjoy being a child .       Insight & Approach     My investigation uncovered a lack of child options and nearly every consumer deodorant product currently   on the market has been developed for adults . I also found that parents have been using adult formulated   deodorant and antiperspirant products on children which has caused major underarm breakouts and skin   irritation . The insight I have is that I need to provide a product that could be used safely on young ,   sensitive underarms . My consumers need an affordable all - natural , long - lasting organic deodorant for   children . 

 Upon completion of my Learning Launch , I created a blend of organic odor absorbent and all - natural   fragrant ingredients that were gentle enough for use on children ’s underarms . I determined that I needed   participation from a group of individuals in order to orchestrate small hands - on experiments . I was able to   enlist support from a group of fifteen parents for initial testing of my prototype over a four week   timespan . I scheduled two separate interviews with each . The first was prior to initial product use to   discover any known child allergies which could interfere with testing , to become aware of issues with adult   antiperspirants if currently used , to provide the tube of deodorant , and to instruct parents to monitor how   their child liked the product . The second was at the conclusion of the four week period to gather data such   as whether the child remembered to use it daily , how their skin responded to using it , and whether it   actually controlled their sweating and odor .     The pilot contributed to favorable consumer responses which has allowed me to consider travel size   deodorant tubes that pre - school and grade - school students could store in backpacks to use after PE ,   outside play , activities and sports . It would also allow parents to store them in purses or personal bags for   portability convenience .     I believe storytelling is the best approach to take for this ideation . Who actually wants to share family   secrets openly and honestly to the world ? Getting into the minds of consumers on such a sensitive subject   can be very uncomfortable and such an invasion of personal privacy . Being empathetic towards my   consumers and sharing my story allows comfort levels to increase , thus allowing more sharing of their   deepest thoughts . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Childhood Woes – Storytelling 

 Challenge & Selection     Parents and guardians of children ages 3 - 12 often deal with issues of underarm odor . Many young   preschoolers and grade - schoolers require deodorants or antiperspirants . As children begin to mature ,   hormones change , and they naturally begin to develop bacteria . As they sweat , the sweat dries on their   skin , and the mixture of bacteria , dirt , and sweat results in underarm odor . Puberty also leads to the   growth of underarm hair where bacteria can build up . If the child has underarm hair , they will have   armpit odor , especially when they sweat . Children may be caught unaware by this developing change ,   which can lead to embarrassment and insecurities . Parents spend time struggling to console and protect   their children from teasing and ridicule due to underarm odor .      Parents need a solution that is affordable , non - irritating , and child - friendly for preschool and grade - school   aged children . Gentle enough for young skin , chemical free , contain no added alcohols or harsh ingredients ,   not harmful if ingested or improperly used , and that is all - natural .      I will start this process by using the Storytelling Design Tool . Storytelling is a great tool to use because it   gets to the human side of individuals . It allows us to put people and their experiences first and gives us   the opportunity to show a personal connection to the ideas we are sharing .       Application     I began the empathetic process of learning more about my consumers through telling my story and   showing that I could personally relate to their situation . I have been a parent of small children who   suffered through the challenges of stinky underarms . Although they were bathed and wore clean clothes   daily , I began noticing a musty odor in my toddler ’s underarms which became more intrusive as they   aged . Baby powders only temporarily masked the smell . Besides initiating dietary changes , which upset   them , I purchased adult strength deodorants and antiperspirants that caused breakouts and irritations   making it difficult for them to adopt the habit of using it daily . My children also had insecurities , suffered   through embarrassment , and were hesitant to participate in activities which caused heavy perspiration   and underarm odor . I became concerned about their self - esteem and emotional state - of - mind .      Sharing my story allowed parents to have a more open and honest conversation with me and allowed me   to listen to their stories . I used their feedback , both verbal and non - verbal , to make observations about   their wants , needs , and thought processes . As parents , we all have the same concerns … what can I do as a   parent to ease their daily stresses , make their lives better , and allow them to enjoy being a child .       Insight & Approach     My investigation uncovered a lack of child options and nearly every consumer deodorant product currently   on the market has been developed for adults . I also found that parents have been using adult formulated   deodorant and antiperspirant products on children which has caused major underarm breakouts and skin   irritation . The insight I have is that I need to provide a product that could be used safely on young ,   sensitive underarms . My consumers need an affordable all - natural , long - lasting organic deodorant for   children . 

 Upon completion of my Learning Launch , I created a blend of organic odor absorbent and all - natural   fragrant ingredients that were gentle enough for use on children ’s underarms . I determined that I needed   participation from a group of individuals in order to orchestrate small hands - on experiments . I was able to   enlist support from a group of fifteen parents for initial testing of my prototype over a four week   timespan . I scheduled two separate interviews with each . The first was prior to initial product use to   discover any known child allergies which could interfere with testing , to become aware of issues with adult   antiperspirants if currently used , to provide the tube of deodorant , and to instruct parents to monitor how   their child liked the product . The second was at the conclusion of the four week period to gather data such   as whether the child remembered to use it daily , how their skin responded to using it , and whether it   actually controlled their sweating and odor .     The pilot contributed to favorable consumer responses which has allowed me to consider travel size   deodorant tubes that pre - school and grade - school students could store in backpacks to use after PE ,   outside play , activities and sports . It would also allow parents to store them in purses or personal bags for   portability convenience .     I believe storytelling is the best approach to take for this ideation . Who actually wants to share family   secrets openly and honestly to the world ? Getting into the minds of consumers on such a sensitive subject   can be very uncomfortable and such an invasion of personal privacy . Being empathetic towards my   consumers and sharing my story allows comfort levels to increase , thus allowing more sharing of their   deepest thoughts .
### Output: 