Design Thinking - Learning Launch tool 

 Challenge 

 There are more than 100 M users of public transport and taxi in our city . This   is quite impressive . Unfortunately , the user behind this impressive number still facing   difficulties in using our online services and still having many of our services as manual or   need to call . 

 We updated our existing technologies and services using mobile and web technology .   Our challenge is to create a simple technology that can be easily accessed by the   different kind of users . This project includes IT personnel and the franchising team   together with our partners from taxi franchisees . The time line for this project should   run for at most 6 months to give our software development team sufficient time to   create a prototype of the technology . Our partners from taxi franchisee and users will   help us in structuring the first prototype of the technology so us to test it with our main   users . Once we come up with the prototype our marketing team will help us in our first   go - to - market research . 

 Selection 

 As a team , we have decided to use the learning launch tool . We believe this will help us   design a simple yet effective technology that our users can easily navigate . Working with   some users we have gone through several design thinking activities to come up with a   go - to - market prototype . Doing this activity has helped us in selecting the learning   launch tool for our challenge . This tool will help us go through an iterating process that   will improve on our solution . Working with the prototype will help us experiment the   idea with a larger group of users . 

 Application 

 Our first launch we focused on providing a mobile application that runs on a   smartphone , with incredible features like booking ( Now /Later ) , live vehicle tracking ,   complaints , lost and found , online payment , chat and location . This is to ensure we   capture quality service provided to our customer . Our focus was to observe how users   and drivers interact with the mobile platform features . This process helped us   understand our market , many users and drivers liked   the idea behind the technology , however , a smaller number of users and drivers did not   like that there is no place to get tips other than physical . 

 we should have focused on human centered design instead of product centered design .   We spent the next 3 days with IT team together with the some of our user and drivers to   improve on the technology to run on a feature phone . We worked through all possible   solutions and we added tips option on the payment process . 

 Our second launch was to release the new platform to a group of users to see how they   will interact with it . Our focus was to observe to see if there were any gaps . Through this   process it helped us understand our market and what our users considered simple . After   testing the second platform we conducted interviews with the different categories of   our user who interacted with it to understand their experiences and to find out if this   second prototype was easy to navigate . Our priority was to ensure that the users could   use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the   learning process we got to improve our mobile application to meet user ’s expectation . It   is through this process we realized that the users were more comfortable with the   second mobile application . Our marketing department   used the results of this process to re - strategize our marketing campaign . Moving   forward our business will focus on human centered design to improve our product and   services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a team to   review the insight gained from our first two launches and incorporate this insight into   future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should   reflect insight gained , progress made , and come closer to a compelling solution ready   for full roll out . 

 Now that you have seen how to implement the design thinking learning launch tool you   can try to implement the other tools . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking - Learning Launch tool 

 Challenge 

 There are more than 100 M users of public transport and taxi in our city . This   is quite impressive . Unfortunately , the user behind this impressive number still facing   difficulties in using our online services and still having many of our services as manual or   need to call . 

 We updated our existing technologies and services using mobile and web technology .   Our challenge is to create a simple technology that can be easily accessed by the   different kind of users . This project includes IT personnel and the franchising team   together with our partners from taxi franchisees . The time line for this project should   run for at most 6 months to give our software development team sufficient time to   create a prototype of the technology . Our partners from taxi franchisee and users will   help us in structuring the first prototype of the technology so us to test it with our main   users . Once we come up with the prototype our marketing team will help us in our first   go - to - market research . 

 Selection 

 As a team , we have decided to use the learning launch tool . We believe this will help us   design a simple yet effective technology that our users can easily navigate . Working with   some users we have gone through several design thinking activities to come up with a   go - to - market prototype . Doing this activity has helped us in selecting the learning   launch tool for our challenge . This tool will help us go through an iterating process that   will improve on our solution . Working with the prototype will help us experiment the   idea with a larger group of users . 

 Application 

 Our first launch we focused on providing a mobile application that runs on a   smartphone , with incredible features like booking ( Now /Later ) , live vehicle tracking ,   complaints , lost and found , online payment , chat and location . This is to ensure we   capture quality service provided to our customer . Our focus was to observe how users   and drivers interact with the mobile platform features . This process helped us   understand our market , many users and drivers liked   the idea behind the technology , however , a smaller number of users and drivers did not   like that there is no place to get tips other than physical . 

 we should have focused on human centered design instead of product centered design .   We spent the next 3 days with IT team together with the some of our user and drivers to   improve on the technology to run on a feature phone . We worked through all possible   solutions and we added tips option on the payment process . 

 Our second launch was to release the new platform to a group of users to see how they   will interact with it . Our focus was to observe to see if there were any gaps . Through this   process it helped us understand our market and what our users considered simple . After   testing the second platform we conducted interviews with the different categories of   our user who interacted with it to understand their experiences and to find out if this   second prototype was easy to navigate . Our priority was to ensure that the users could   use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the   learning process we got to improve our mobile application to meet user ’s expectation . It   is through this process we realized that the users were more comfortable with the   second mobile application . Our marketing department   used the results of this process to re - strategize our marketing campaign . Moving   forward our business will focus on human centered design to improve our product and   services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a team to   review the insight gained from our first two launches and incorporate this insight into   future launch designs as this is the most effective and ideal way of approaching and   implementing solutions . Future launch designs should   reflect insight gained , progress made , and come closer to a compelling solution ready   for full roll out . 

 Now that you have seen how to implement the design thinking learning launch tool you   can try to implement the other tools .
### Output: 