Design Thinking – New Design Journey ( Automative & Retail ) 

 Challenge 

 When I was working in a company operating in different sectors , there was a need for a new product   and service design where different sectors could come together and cooperate . Although everyone   was very good in their field , we had a hard time developing different perspectives and figuring out   how to benefit from each other . The working group I was in was responsible for creating a new   design by combining automotive and home appliance products . It was difficult to develop a new   product and service by working together these two groups , which are far from each other and have   almost no common point . After having a few brainstorming sessions among the team members , we   started to dislike the ideas that came to mind . Designing a modular espresso machine inside the car   was the best idea that came to our mind . However , upon reflection , we came to the conclusion that   people take coffee breaks on long journeys and enjoy it . 

 Selection 

 Finally , we decided to change our method and use design thinking tools . What we needed was to go   to the end users and combine these two products according to their needs . We decided to use the   visualization tool for this . Because we wanted people to imagine their journeys , breaks and   experiences . We divided our work into two streams and visualized travels . We interviewed with 4   different families taking a long journey by car and 4 different business people returning home from   work in the evening traffic . Then , we evaluated how we can make a difference in their journeys by   putting all the images that came out side by side . 

 Application 

 We planned the workshops for two different days in the same week , with one day in between . Each   group briefly explained the purpose of the workshop to the invited participants , and asked them to   visualize the routes they followed in the summer : Their coffee breaks , their happy and unhappy   moments in the car . In all the drawings , visuals of foods and beverages were seen in the cars . If the   mind has placed something , it definitely has good and bad experiences about it and a story to tell .   When we asked about the experience of eating and drinking in the car , the rubic summary of the   problem occurred as follows . 

 What Is   What If   What Wows   What Works 

 While travelling in   summer , the beverages   get too hot to drink and   foods stink in the car .   Carrying mini travel cooler   takes a lot of space at the   backseat for crowded   families . 

 What if we had a   solution in the   interior design so   keeping bevereges   cold does n't cost a   space in the car ? 

 Integrating a   mini coller in   the luggage   area 

 Adjusting the luggage   compartment temperature .   Using refrigerator algorithm and   sensing if there are any foods or   beverages carried in the luggage   area and authomatically   adjusting the temperature . 

 At the end of the workshop with the first group , we had 3 great ideas . This also showed us that   nothing could be more directive than real experience . Of course , revealing the experience and 

 combining the parts was definitely an important competence and design thinking was the nature of   this business . 

 Unhappy , tired and angry faces were predominant in the drawings in the workshop with the second   group . When we went into detail , we learned that most people think about the time they will spend   to prepare dinner after going home . They mostly feel very tired and they eat unhealthy food when   they can not deal with prepearing the meal . The rubic summary of the problem occurred as follows . 

 What Is   What If   What Wows   What Works 

 When it takes a long   time to go home ,   there is no time to   prepare dinner or it   becomes very tiring 

 A meal prepared the   day before or in the   morning was ready   for us when we got   home ? 

 Wasting no time for   dinner preperation   at nights during   week . 

 Designing an oven which can   keep meal fresh for 12 hours   and can be triggered to cook   when the car started to way   home 

 At the end of the second workshop we had 2 great ideas to present too . 

 Insights 

 Using visualization , we allowed people to see their routine experiences from a different perspective ,   out of the picture . In this way , we enabled them to question the issues that cause them pain and   difficulties . When we asked the right questions , we saw what kind of difference - making solutions we   can actually implement . We have seen that we can integrate two segments that are very difficult to   combine at smart points with the design thinking method . 

 Approach 

 In the upcoming process , we decided to address the processes by developing different perspectives   by using the visualization , one of the design thinking tools , in new and innovative service - product   development processes . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking – New Design Journey ( Automative & Retail ) 

 Challenge 

 When I was working in a company operating in different sectors , there was a need for a new product   and service design where different sectors could come together and cooperate . Although everyone   was very good in their field , we had a hard time developing different perspectives and figuring out   how to benefit from each other . The working group I was in was responsible for creating a new   design by combining automotive and home appliance products . It was difficult to develop a new   product and service by working together these two groups , which are far from each other and have   almost no common point . After having a few brainstorming sessions among the team members , we   started to dislike the ideas that came to mind . Designing a modular espresso machine inside the car   was the best idea that came to our mind . However , upon reflection , we came to the conclusion that   people take coffee breaks on long journeys and enjoy it . 

 Selection 

 Finally , we decided to change our method and use design thinking tools . What we needed was to go   to the end users and combine these two products according to their needs . We decided to use the   visualization tool for this . Because we wanted people to imagine their journeys , breaks and   experiences . We divided our work into two streams and visualized travels . We interviewed with 4   different families taking a long journey by car and 4 different business people returning home from   work in the evening traffic . Then , we evaluated how we can make a difference in their journeys by   putting all the images that came out side by side . 

 Application 

 We planned the workshops for two different days in the same week , with one day in between . Each   group briefly explained the purpose of the workshop to the invited participants , and asked them to   visualize the routes they followed in the summer : Their coffee breaks , their happy and unhappy   moments in the car . In all the drawings , visuals of foods and beverages were seen in the cars . If the   mind has placed something , it definitely has good and bad experiences about it and a story to tell .   When we asked about the experience of eating and drinking in the car , the rubic summary of the   problem occurred as follows . 

 What Is   What If   What Wows   What Works 

 While travelling in   summer , the beverages   get too hot to drink and   foods stink in the car .   Carrying mini travel cooler   takes a lot of space at the   backseat for crowded   families . 

 What if we had a   solution in the   interior design so   keeping bevereges   cold does n't cost a   space in the car ? 

 Integrating a   mini coller in   the luggage   area 

 Adjusting the luggage   compartment temperature .   Using refrigerator algorithm and   sensing if there are any foods or   beverages carried in the luggage   area and authomatically   adjusting the temperature . 

 At the end of the workshop with the first group , we had 3 great ideas . This also showed us that   nothing could be more directive than real experience . Of course , revealing the experience and 

 combining the parts was definitely an important competence and design thinking was the nature of   this business . 

 Unhappy , tired and angry faces were predominant in the drawings in the workshop with the second   group . When we went into detail , we learned that most people think about the time they will spend   to prepare dinner after going home . They mostly feel very tired and they eat unhealthy food when   they can not deal with prepearing the meal . The rubic summary of the problem occurred as follows . 

 What Is   What If   What Wows   What Works 

 When it takes a long   time to go home ,   there is no time to   prepare dinner or it   becomes very tiring 

 A meal prepared the   day before or in the   morning was ready   for us when we got   home ? 

 Wasting no time for   dinner preperation   at nights during   week . 

 Designing an oven which can   keep meal fresh for 12 hours   and can be triggered to cook   when the car started to way   home 

 At the end of the second workshop we had 2 great ideas to present too . 

 Insights 

 Using visualization , we allowed people to see their routine experiences from a different perspective ,   out of the picture . In this way , we enabled them to question the issues that cause them pain and   difficulties . When we asked the right questions , we saw what kind of difference - making solutions we   can actually implement . We have seen that we can integrate two segments that are very difficult to   combine at smart points with the design thinking method . 

 Approach 

 In the upcoming process , we decided to address the processes by developing different perspectives   by using the visualization , one of the design thinking tools , in new and innovative service - product   development processes .
### Output: 