Challenge For my current company , I am in charge of Customer Experience for the Asia region and a large part of my activities are dedicated to Digital Acquisition of New Customers . The project I was aiming to launch was about harmonizing our ways of running Search Engine Advertising campaigns across Asia . As of today , within the Asia region , there are 4 subsidiaries that run Adwords campaigns with 4 different budget lines and 4 adwords accounts . This means duplicating the agency costs by the number of countries , managing the campaigns in silos and not benefiting from each other learning to optimize campaigns . This results in an average performance of the current campaigns . The challenge that I am facing is that I do have the authority to impose such a project to all the different countries . Therefore , I have to convince each Managing Director to create a common budget for those campaigns and work with a regional agency that will execute the campaigns on our behalf based on each country 's business strategy . 

 Selection Storytelling I have chosen Storytelling . Storytelling is a very powerful tool that I feel I underutilized so far . The main exercise here was to convince the Managing Directors that are controlling both their team and their budget lines to loosen their grip and to take a leap of faith by changing our way of working with a common agency . Even though the budget was small as a start , they needed reassurance , they needed arguments to go into that direction . 

 Application So I have decided to look into each country 's performance in order to have a What is statement . I also had to measure the current local team level . This enables me to illustrate with laiman words but fair words the current picture of the situation . In a nutshell , our performance could be better if our team would be supported by an agency . I tried to paint the “ rainbow ” with my knowledge and the first answers to the tender I launched with agencies . I tried to embark my Managing Directors on a journey , where growth and strategy were at stake and not anymore execution , optimisation and reporting . This would mean more time for the team to think , observe , record , assess and adjust . I tried as much as possible to project them for them to imagine the what if . But with no success . The business language I was using was too far from their own one . They could not understand the real benefit and would be overprotective about their team and their budget . 

 Insight : First key learning , a lot of ideas have to fail before one will be picked up and succeed . Then , it is important to have the right stakeholders convinced . If not , there is no point . You will always run into the wall . I should not have been so confident about my project and that everyone would adhere to it . For me , I thought it was a no - brainer and did not pay as much attention as I should have in working on my talk track and creating the whole story about it . On the contrary , I built up the defensive attitude within the MDs who thought I was here to destroy their organisation . This ended up in my project to be paused until further notice 

 Approach : I would completely change my approach , if I would be able to redo this project . First , I would start small by convincing one supportive country to join the project with the intention to share small wins with other countries . I would have used the learning launch tool to collect and record data . This would have enabled me to confidently build my library of pros and helped to craft a strong storytelling for other countries which were much more reluctant to join . Eventually , the convincing part of the MDs would have been less of a burden and hurdle and this would have completely put the project in a different sphere . Less of an obligation and more of an opportunity of doing business differently . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge For my current company , I am in charge of Customer Experience for the Asia region and a large part of my activities are dedicated to Digital Acquisition of New Customers . The project I was aiming to launch was about harmonizing our ways of running Search Engine Advertising campaigns across Asia . As of today , within the Asia region , there are 4 subsidiaries that run Adwords campaigns with 4 different budget lines and 4 adwords accounts . This means duplicating the agency costs by the number of countries , managing the campaigns in silos and not benefiting from each other learning to optimize campaigns . This results in an average performance of the current campaigns . The challenge that I am facing is that I do have the authority to impose such a project to all the different countries . Therefore , I have to convince each Managing Director to create a common budget for those campaigns and work with a regional agency that will execute the campaigns on our behalf based on each country 's business strategy . 

 Selection Storytelling I have chosen Storytelling . Storytelling is a very powerful tool that I feel I underutilized so far . The main exercise here was to convince the Managing Directors that are controlling both their team and their budget lines to loosen their grip and to take a leap of faith by changing our way of working with a common agency . Even though the budget was small as a start , they needed reassurance , they needed arguments to go into that direction . 

 Application So I have decided to look into each country 's performance in order to have a What is statement . I also had to measure the current local team level . This enables me to illustrate with laiman words but fair words the current picture of the situation . In a nutshell , our performance could be better if our team would be supported by an agency . I tried to paint the “ rainbow ” with my knowledge and the first answers to the tender I launched with agencies . I tried to embark my Managing Directors on a journey , where growth and strategy were at stake and not anymore execution , optimisation and reporting . This would mean more time for the team to think , observe , record , assess and adjust . I tried as much as possible to project them for them to imagine the what if . But with no success . The business language I was using was too far from their own one . They could not understand the real benefit and would be overprotective about their team and their budget . 

 Insight : First key learning , a lot of ideas have to fail before one will be picked up and succeed . Then , it is important to have the right stakeholders convinced . If not , there is no point . You will always run into the wall . I should not have been so confident about my project and that everyone would adhere to it . For me , I thought it was a no - brainer and did not pay as much attention as I should have in working on my talk track and creating the whole story about it . On the contrary , I built up the defensive attitude within the MDs who thought I was here to destroy their organisation . This ended up in my project to be paused until further notice 

 Approach : I would completely change my approach , if I would be able to redo this project . First , I would start small by convincing one supportive country to join the project with the intention to share small wins with other countries . I would have used the learning launch tool to collect and record data . This would have enabled me to confidently build my library of pros and helped to craft a strong storytelling for other countries which were much more reluctant to join . Eventually , the convincing part of the MDs would have been less of a burden and hurdle and this would have completely put the project in a different sphere . Less of an obligation and more of an opportunity of doing business differently .
### Output: 