Challenge and Selection 

 A key area of my job scope is to develop step - by - step digitalization guides for the   small and medium enterprises ( SMEs ) of various industries and sectors . The SMEs   are important to Singapore , collectively employing 70 % of Singapore ’s workforce and   account for almost half of Singapore ’s GDP . Hence , digitalisation of SMEs can have   a profound impact on Singapore ’s economy . 

 However , SMEs generally lack the technical know - how and find it difficult to divert   resources to digital transformation . Hence , it is important to develop a guide to make   going digital simple for the SMEs . 

 To develop a guide that is most suitable to the needs of the SMEs , I plan to conduct   a series of workshops with various SMEs , and use the Mind Mapping tool to   generate insights , collect information and create design criteria . 

 Application 

 In the first workshop that I conduct , I will gather information from the SMEs to   understand their experiences in digitalization . I will get each SME to fill up a form to   provide me with information regarding their digital transformation journey , such as : 

 -   Current mode business operations ( manual vs digital ) 

 -   Areas of improvement for business operations 

 -   Challenges that SMEs when digitalizing 

 -   Obstacles that are stopping them from digitalizing 

 In the second workshop , with the information consolidated , I will set up a room with   walls filled with the common problems faced by the SMEs in the industry and the   SMEs can go around the room to understand the problems and think about how   digitalization can come in to help solve the problems . 

 In the third workshop , SMEs will be put together in groups to share their experiences   and problems , and most importantly , how digitalization can help . The SMEs will then   work together , to discuss on how they want to digitally transform their businesses in   step - by - step manner . 

 Insight and Approach 

 We have vast amount of information and data regarding the SMEs , and we thought   we knew what SMEs need . So , we developed the guides for the SMEs without   gathering and consolidating in a structured manner . However , we noticed that SMEs   did not find the guides useful . 

 With the mind mapping tool , I believe that we can better organize the information   provided by the SMEs , draw insights from their businesses and scope the design 

 criteria to help generate better suited ideas to be included in the guides . Bringing the   SMEs together and getting them to map their needs and requirements together , will   provide SMEs with best - suited guidance in their digital journey . 

 It is important to view from the consumer perspective . In my case , SMEs are my   consumer . To provide them with a product , the step - by - step guide , that can benefit   them and help them digitalize , it is vital to hear from them on what they need and   want . 

 Written by : Md Hamid 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Md Hamid
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 A key area of my job scope is to develop step - by - step digitalization guides for the   small and medium enterprises ( SMEs ) of various industries and sectors . The SMEs   are important to Singapore , collectively employing 70 % of Singapore ’s workforce and   account for almost half of Singapore ’s GDP . Hence , digitalisation of SMEs can have   a profound impact on Singapore ’s economy . 

 However , SMEs generally lack the technical know - how and find it difficult to divert   resources to digital transformation . Hence , it is important to develop a guide to make   going digital simple for the SMEs . 

 To develop a guide that is most suitable to the needs of the SMEs , I plan to conduct   a series of workshops with various SMEs , and use the Mind Mapping tool to   generate insights , collect information and create design criteria . 

 Application 

 In the first workshop that I conduct , I will gather information from the SMEs to   understand their experiences in digitalization . I will get each SME to fill up a form to   provide me with information regarding their digital transformation journey , such as : 

 -   Current mode business operations ( manual vs digital ) 

 -   Areas of improvement for business operations 

 -   Challenges that SMEs when digitalizing 

 -   Obstacles that are stopping them from digitalizing 

 In the second workshop , with the information consolidated , I will set up a room with   walls filled with the common problems faced by the SMEs in the industry and the   SMEs can go around the room to understand the problems and think about how   digitalization can come in to help solve the problems . 

 In the third workshop , SMEs will be put together in groups to share their experiences   and problems , and most importantly , how digitalization can help . The SMEs will then   work together , to discuss on how they want to digitally transform their businesses in   step - by - step manner . 

 Insight and Approach 

 We have vast amount of information and data regarding the SMEs , and we thought   we knew what SMEs need . So , we developed the guides for the SMEs without   gathering and consolidating in a structured manner . However , we noticed that SMEs   did not find the guides useful . 

 With the mind mapping tool , I believe that we can better organize the information   provided by the SMEs , draw insights from their businesses and scope the design 

 criteria to help generate better suited ideas to be included in the guides . Bringing the   SMEs together and getting them to map their needs and requirements together , will   provide SMEs with best - suited guidance in their digital journey . 

 It is important to view from the consumer perspective . In my case , SMEs are my   consumer . To provide them with a product , the step - by - step guide , that can benefit   them and help them digitalize , it is vital to hear from them on what they need and   want . 

 Written by : Md Hamid
### Output: 