Learning Launch 

 Challenge 

 I , along with two of my friends , was thinking about creating a startup . Our plan was to 

 manufacture a Nutbar consisting of healthy and sugar - free ingredients . We did some research 

 and found out that there were many similar products on the market . But most of them were 

 imported from abroad . The few which were manufactured in our country lacked proper 

 packaging or branding and covered a niche market . So , after finalizing our recipe , we needed to 

 find a great packaging that would WOW ( referencing the 3rd question of the week 1 video : What 

 wows ? ) the customers . But as there were n't many existing ideas for us , we had to start from 

 scratch . 

 Selection 

 So , to solve our problem , we used the tool Learning Launch . As it was a creative problem , it fell 

 into the scope of design thinking . And I found it to be very useful as it gave me the scope to 

 learn first hand more about the needs of the customers and get better insights about their 

 preferences . I tried to apply the knowledge from the Learning launch lesson of Week 4 . 

 Application 

 We started by designing a prototype . We knew it had to go through the process of iteration so 

 we tried to keep it simple to keep the cost of research and development down . We came up with 

 the prototype design and after packaging the product with it , we presented it to some of the 

 customers . We kept a written record of both their non - verbal cues and also asked them some 

 specific questions(e.g . Taste , crunchiness , packaging , color , texture etc . ) regarding the product 

 and the packaging . After collecting all the data we analyzed them and made improvements in 

 our design . 

 Insight 

 After several attempts , we finally came to our final design of the packaging along with different 

 colors for the different products . We went through the process of iteration where a few of the 

 designs were popular with the users and some were disliked . But as we made different attempts 

 we got to know a lot more about the customers and that 's what I think is the goal of design 

 thinking , to focus more on the needs and wants of the customer rather than applying one ’s own 

 choice . To use the power of observation and also involving the end - user in the design 

 process(Referencing to the good kitchen story in week 1 ) . The design was well received in the 

 market and numbers in sales far beyond our expectations . 

 Approach 

 Using the learning launch tool helped us to get to the best possible design for our product . It 

 was proposed by me to the teammates who were a bit skeptical at first , but after seeing the 

 results they have agreed to use the whole process of design thinking for our next product line as 

 we are thinking of expanding . Moreover , I want to apply the Mind Mapping tool next time to find 

 patterns and get insights for the huge amount of data that we have gathered in the last time . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I , along with two of my friends , was thinking about creating a startup . Our plan was to 

 manufacture a Nutbar consisting of healthy and sugar - free ingredients . We did some research 

 and found out that there were many similar products on the market . But most of them were 

 imported from abroad . The few which were manufactured in our country lacked proper 

 packaging or branding and covered a niche market . So , after finalizing our recipe , we needed to 

 find a great packaging that would WOW ( referencing the 3rd question of the week 1 video : What 

 wows ? ) the customers . But as there were n't many existing ideas for us , we had to start from 

 scratch . 

 Selection 

 So , to solve our problem , we used the tool Learning Launch . As it was a creative problem , it fell 

 into the scope of design thinking . And I found it to be very useful as it gave me the scope to 

 learn first hand more about the needs of the customers and get better insights about their 

 preferences . I tried to apply the knowledge from the Learning launch lesson of Week 4 . 

 Application 

 We started by designing a prototype . We knew it had to go through the process of iteration so 

 we tried to keep it simple to keep the cost of research and development down . We came up with 

 the prototype design and after packaging the product with it , we presented it to some of the 

 customers . We kept a written record of both their non - verbal cues and also asked them some 

 specific questions(e.g . Taste , crunchiness , packaging , color , texture etc . ) regarding the product 

 and the packaging . After collecting all the data we analyzed them and made improvements in 

 our design . 

 Insight 

 After several attempts , we finally came to our final design of the packaging along with different 

 colors for the different products . We went through the process of iteration where a few of the 

 designs were popular with the users and some were disliked . But as we made different attempts 

 we got to know a lot more about the customers and that 's what I think is the goal of design 

 thinking , to focus more on the needs and wants of the customer rather than applying one ’s own 

 choice . To use the power of observation and also involving the end - user in the design 

 process(Referencing to the good kitchen story in week 1 ) . The design was well received in the 

 market and numbers in sales far beyond our expectations . 

 Approach 

 Using the learning launch tool helped us to get to the best possible design for our product . It 

 was proposed by me to the teammates who were a bit skeptical at first , but after seeing the 

 results they have agreed to use the whole process of design thinking for our next product line as 

 we are thinking of expanding . Moreover , I want to apply the Mind Mapping tool next time to find 

 patterns and get insights for the huge amount of data that we have gathered in the last time .
### Output: 