Hersh Guerrero 

 Design Thinking Reflection 

 Problem 

 While I was In Australia I was working for a Company called Hawasa University   Technology Incubator , A crowdfunding 

 platform that helped socially conscious changemakers start a project for the betterment of 

 society . As you could imagine with any crowdfunding platform , there was a lot of fundraising 

 going on , and with fundraising you need to get the word out about projects and try to draw 

 people in . There were many people on the email list , and a decent number of followers on all 

 social media pages yet projects were struggling to raise money . The team then decided to take 

 on a more aggressive approach , sending out multiple emails a day , having up to 6 twitter , 3 

 instagram , and 1 tumblr post a day . The problem was that they were not getting successful 

 engagement from these outlets , and ultimately failing to crowdfund the money to start these 

 projects . 

 Selection 

 To solve this problem I employed the story telling tool we learned in lecture . I started to think 

 about it from the customer perspective , their personal story or relationship with the company . I 

 thought that story telling would work best because its about the connection between the brand 

 and the customers , their interactions and how the brand is perceived . I think that 

 Hawasa University   Technology Incubator was not thinking from the customer perspective which was diluting the brand 

 image they have . The Speaker in the lecture describes the situation perfectly , the employees 

 were thinking of the problem in a list form , here ’s the problem , what are the pros and cons of a 

 solution , okay let ’s pick this one . But with storytelling and seeing through the customers eyes , 

 we can create an element of shared value and causation behind what the brand is to engage 

 customers . This was the story I came up with the customer goes something like this … 

 Application 

 A customer finds out about the company by a friend because they are running a campaign and 

 posting on their personal pages , or they recently donated to a campaign and want to share with 

 their social network . The customer then becomes curious as to what Hawasa University   Technology Incubator is , so they 

 visit the website , or maybe a social media page to find out more information . They see that the 

 company is about starting positive change in all communities and thinks they would like to help 

 to create this positive change by donating to a few campaigns that they are interested in and 

 signing up on the email list and following social media accounts to get further information 

 about future projects . The customer within the next month is bombarded by emails every day 

 and sees them all over their social media feeds about campaigns that she may or may not have 

 an interest in . Because there is so many emails in their inbox from Hawasa University   Technology Incubator , they stop 

 checking them because they never have never been about projects she cares about , and same 

 with social media . The individual continues to get sent emails every single day and begins to 

 become annoyed that Hawasa University   Technology Incubator is cluttering their inbox , so they unsubscribe or simply 

 stop opening them all together losing them as a potential donor to the campaigns . 

 Insight 

 From the Hawasa University   Technology Incubator teams perspective , it made sense to simply ramp up the number of 

 emails and posts a day to try to maximize engagement , but I think what they did n’t see was 

 that when there is an excess of information being throw at the customers , it looses its charm , 

 and becomes annoying or frivolous to them . Additionally , because of the nature of the 

 business , most of the emails are asking for some sort of donation , and being asked to donate 

 money every single day can become very frustrating very fast . It was n’t until I had to really 

 empathize with the customer that I found they had this problem . It happens to me regularly as 

 well , I will sign up for an email list , but then regret it because the organization sends out emails 

 every day , cluttering my inbox , and it never seems important enough for me to check . This is 

 exactly what is happening at Hawasa University   Technology Incubator . 

 Alternative Approach 

 My solution then would be to take on the opposite approach of bombarding the customer with 

 information about campaigns and the company , but to make it something to look forward to , 

 and make it highly curated to the customer . First part of my solution deals with the content of 

 emails ; when they sign up for the email list , they will need to fill in bubbles of certain areas that 

 interest them such as “ Environment ” “ Kid related ” “ Underrepresented social group ” or any of 

 the other categories that Hawasa University   Technology Incubator has . This will make sure that the campaigns that are 

 being sent to the customer in the email are ones that they actually have an interest in . This will 

 immediately result in more engagement because they most likely got on the email list because 

 they heard about a campaign in one of those categories that they care about . So receiving 

 information about the category that they favor will make them read about the campaigns and 

 see the benefit it will yield . Next part of the solution has to do with the quantity of emails : 

 there should only be one email a week , making it almost like a newsletter or a spotlight event 

 of a handful of campaigns . This will ensure that the customer does n’t get overwhelmed with 

 the amount of information being thrown at them . They will become accustomed to receiving 

 their “ Hawasa University   Technology Incubator newsletter every Thursday ” that has info about the company as a whole 

 as well as a handful of campaigns , that she has expressed interest in . Additionally there could 

 be different ways to break down the campaigns such as “ Close to Finishing ” “ New Campaign ” 

 “ CEO ’s pick of the week ” etc .. to even further engage the customer . If they decided to employ 

 this type of outreach strategy I believe that they would be much more successful . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Hersh Guerrero
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Hersh Guerrero 

 Design Thinking Reflection 

 Problem 

 While I was In Australia I was working for a Company called Hawasa University   Technology Incubator , A crowdfunding 

 platform that helped socially conscious changemakers start a project for the betterment of 

 society . As you could imagine with any crowdfunding platform , there was a lot of fundraising 

 going on , and with fundraising you need to get the word out about projects and try to draw 

 people in . There were many people on the email list , and a decent number of followers on all 

 social media pages yet projects were struggling to raise money . The team then decided to take 

 on a more aggressive approach , sending out multiple emails a day , having up to 6 twitter , 3 

 instagram , and 1 tumblr post a day . The problem was that they were not getting successful 

 engagement from these outlets , and ultimately failing to crowdfund the money to start these 

 projects . 

 Selection 

 To solve this problem I employed the story telling tool we learned in lecture . I started to think 

 about it from the customer perspective , their personal story or relationship with the company . I 

 thought that story telling would work best because its about the connection between the brand 

 and the customers , their interactions and how the brand is perceived . I think that 

 Hawasa University   Technology Incubator was not thinking from the customer perspective which was diluting the brand 

 image they have . The Speaker in the lecture describes the situation perfectly , the employees 

 were thinking of the problem in a list form , here ’s the problem , what are the pros and cons of a 

 solution , okay let ’s pick this one . But with storytelling and seeing through the customers eyes , 

 we can create an element of shared value and causation behind what the brand is to engage 

 customers . This was the story I came up with the customer goes something like this … 

 Application 

 A customer finds out about the company by a friend because they are running a campaign and 

 posting on their personal pages , or they recently donated to a campaign and want to share with 

 their social network . The customer then becomes curious as to what Hawasa University   Technology Incubator is , so they 

 visit the website , or maybe a social media page to find out more information . They see that the 

 company is about starting positive change in all communities and thinks they would like to help 

 to create this positive change by donating to a few campaigns that they are interested in and 

 signing up on the email list and following social media accounts to get further information 

 about future projects . The customer within the next month is bombarded by emails every day 

 and sees them all over their social media feeds about campaigns that she may or may not have 

 an interest in . Because there is so many emails in their inbox from Hawasa University   Technology Incubator , they stop 

 checking them because they never have never been about projects she cares about , and same 

 with social media . The individual continues to get sent emails every single day and begins to 

 become annoyed that Hawasa University   Technology Incubator is cluttering their inbox , so they unsubscribe or simply 

 stop opening them all together losing them as a potential donor to the campaigns . 

 Insight 

 From the Hawasa University   Technology Incubator teams perspective , it made sense to simply ramp up the number of 

 emails and posts a day to try to maximize engagement , but I think what they did n’t see was 

 that when there is an excess of information being throw at the customers , it looses its charm , 

 and becomes annoying or frivolous to them . Additionally , because of the nature of the 

 business , most of the emails are asking for some sort of donation , and being asked to donate 

 money every single day can become very frustrating very fast . It was n’t until I had to really 

 empathize with the customer that I found they had this problem . It happens to me regularly as 

 well , I will sign up for an email list , but then regret it because the organization sends out emails 

 every day , cluttering my inbox , and it never seems important enough for me to check . This is 

 exactly what is happening at Hawasa University   Technology Incubator . 

 Alternative Approach 

 My solution then would be to take on the opposite approach of bombarding the customer with 

 information about campaigns and the company , but to make it something to look forward to , 

 and make it highly curated to the customer . First part of my solution deals with the content of 

 emails ; when they sign up for the email list , they will need to fill in bubbles of certain areas that 

 interest them such as “ Environment ” “ Kid related ” “ Underrepresented social group ” or any of 

 the other categories that Hawasa University   Technology Incubator has . This will make sure that the campaigns that are 

 being sent to the customer in the email are ones that they actually have an interest in . This will 

 immediately result in more engagement because they most likely got on the email list because 

 they heard about a campaign in one of those categories that they care about . So receiving 

 information about the category that they favor will make them read about the campaigns and 

 see the benefit it will yield . Next part of the solution has to do with the quantity of emails : 

 there should only be one email a week , making it almost like a newsletter or a spotlight event 

 of a handful of campaigns . This will ensure that the customer does n’t get overwhelmed with 

 the amount of information being thrown at them . They will become accustomed to receiving 

 their “ Hawasa University   Technology Incubator newsletter every Thursday ” that has info about the company as a whole 

 as well as a handful of campaigns , that she has expressed interest in . Additionally there could 

 be different ways to break down the campaigns such as “ Close to Finishing ” “ New Campaign ” 

 “ CEO ’s pick of the week ” etc .. to even further engage the customer . If they decided to employ 

 this type of outreach strategy I believe that they would be much more successful .
### Output: 