Challenge 	
   & 	
   Selection 

 For 	
   my 	
   assessment , 	
   I 	
   have 	
   chosen 	
   storytelling 	
   as 	
   a 	
   method 	
   of 	
   working 	
   through 	
   a 	
   business 	
    concept 	
   I 	
   am 	
   currently 	
   setting 	
   up . 	
  	
   The 	
   business 	
   concept 	
   that 	
   I 	
   am 	
   developing 	
   is 	
   around 	
    business 	
   transformation ; 	
   where 	
   organisation ’s 	
   struggle 	
   to 	
   conceptualise , 	
   develop 	
   and 	
    execute 	
   their 	
   business 	
   transformation 	
   agenda . 	
  	
   Business 	
   transformation 	
   encapsulates 	
   an 	
    organisation 	
   needing 	
   to 	
   pivot 	
   or 	
   tact 	
   to 	
   a 	
   new 	
   business 	
   model 	
   that 	
   makes 	
   them 	
   current 	
   or 	
    identifies 	
   a 	
   market 	
   need . 	
  	
   Storytelling 	
   enables 	
   me 	
   to 	
   understand 	
   stakeholders ’ 	
   needs , 	
   wants 	
    and 	
   desires , 	
   to 	
   create 	
   urgency 	
   around 	
   an 	
   organisation ’s 	
   change 	
   agenda . 	
  	
   All 	
   too 	
   often , 	
    organisation ’s 	
   have 	
   a 	
   disconnect 	
   between 	
   the 	
   Executive ’s 	
   vision 	
   of 	
   a 	
   future 	
   state 	
   and 	
   the 	
    stakeholders 	
   that 	
   execute 	
   on 	
   their 	
   vision . 	
  	
   As 	
   a 	
   change 	
   management 	
   consultant , 	
   I 	
   have 	
    heard 	
   many 	
   times 	
   that 	
   somebody 	
   or 	
   a 	
   group 	
   of 	
   people 	
   “ just 	
   do n’t 	
   get 	
   it ” ; 	
   leading 	
   to 	
    frustration 	
   for 	
   the 	
   Executive 	
   and 	
   the 	
   stakeholders 	
   delivering . 	
  	
   Using 	
   my 	
   unique 	
   view 	
   of 	
   the 	
    Executives 	
   and 	
   stakeholders 	
   through 	
   changing 	
   their 	
   business 	
   model , 	
   I 	
   am 	
   able 	
   to 	
   understand 	
    the 	
   frustrations 	
   of 	
   both 	
   parties 	
   to 	
   identify 	
   a 	
   solution 	
   that 	
   will 	
   deliver 	
   a 	
   quality 	
   result 	
   for 	
   all ; 	
    ensuring 	
   organisation ’s 	
   are 	
   able 	
   to 	
   make 	
   truly 	
   great 	
   transformational 	
   opportunities 	
   come 	
   to 	
    life . 

 Application 

 A 	
   recent 	
   engagement 	
   with 	
   an 	
   organisation 	
   trying 	
   to 	
   implement 	
   a 	
   new 	
   Enterprise 	
   Reporting 	
    Program 	
   ( ERP ) 	
   revealed 	
   an 	
   opportunity 	
   to 	
   discover 	
   a 	
   solution 	
   that 	
   would 	
   assist 	
   that 	
    organisation 	
   ( and 	
   many 	
   others 	
   in 	
   a 	
   similar 	
   situation ) 	
   share 	
   their 	
   vision , 	
   to 	
   execute 	
   the 	
    business 	
   need 	
   for 	
   the 	
   ERP . 	
  	
   The 	
   Executive 	
   were 	
   completely 	
   on-­‐board 	
   with 	
   the 	
   concept 	
   of 	
    introducing 	
   the 	
   ERP ; 	
   however , 	
   the 	
   people 	
   using 	
   the 	
   systems 	
   were 	
   change 	
   fatigued , 	
   weary 	
   of 	
    another 	
   change 	
   project , 	
   lacked 	
   faith 	
   and 	
   confidence 	
   in 	
   the 	
   Executive ’s 	
   vision , 	
   and 	
   were 	
   time 	
    poor 	
   with 	
   all 	
   of 	
   their 	
   “ business 	
   as 	
   usual ” 	
   activities 	
   to 	
   maintain 	
   continuity 	
   for 	
   the 	
   business ’ 	
    survival . 	
  	
   All 	
   stakeholders 	
   had 	
   a 	
   legitimate 	
   reason 	
   for 	
   their 	
   perceptions 	
   and 	
   lacked 	
   a 	
    common 	
   solution 	
   and 	
   effort 	
   that 	
   would 	
   direct 	
   and 	
   energise 	
   the 	
   organisation 	
   to 	
   adopt 	
   the 	
    new 	
   ERP . 	
  	
   Whilst 	
   engaged 	
   as 	
   a 	
   consultant , 	
   I 	
   was 	
   able 	
   to 	
   assist 	
   them 	
   through 	
   the 	
   trials 	
   and 	
    tribulations 	
   for 	
   a 	
   successful 	
   implementation ; 	
   however , 	
   the 	
   organisation 	
   lacked 	
   a 	
   common 	
    solution / tool 	
   to 	
   collect , 	
   storage 	
   and 	
   report 	
   on 	
   the 	
   transformation 	
   effort . 	
  	
   My 	
   business 	
    concept 	
   is 	
   to 	
   bring 	
   all 	
   of 	
   the 	
   stakeholders 	
   together 	
   in 	
   one 	
   common 	
   tool , 	
   to 	
   track 	
   their 	
    progress 	
   and 	
   understand 	
   where 	
   effort 	
   needed 	
   to 	
   be 	
   placed 	
   to 	
   deal 	
   with 	
   the 	
   complexities 	
   of 	
    the 	
   resistance 	
   to 	
   change . 

 Insight 	
   & 	
   Approach 

 Having 	
   shared 	
   this 	
   experience 	
   and 	
   shared 	
   the 	
   story 	
   with 	
   others 	
   in 	
   a 	
   similar 	
   field , 	
   there 	
   is 	
   a 	
    growing 	
   need 	
   to 	
   develop 	
   a 	
   business 	
   transformation 	
   tool 	
   that 	
   can 	
   provide 	
   a 	
   complete 	
    overview 	
   of 	
   the 	
   business 	
   transformation 	
   journey 	
   for 	
   organisations . 	
  	
   Professionals 	
   have 	
    connected 	
   with 	
   the 	
   story 	
   that 	
   I 	
   have 	
   shared 	
   with 	
   them , 	
   citing 	
   they 	
   have 	
   similar 	
   issues 	
   with 	
    their 	
   transformation 	
   efforts 	
   and 	
   are 	
   continually 	
   frustrated 	
   at 	
   the 	
   lack 	
   of 	
   commitment 	
   to 	
   a 	
    single 	
   goal / vision . 

 There 	
   is 	
   excitement 	
   around 	
   my 	
   business 	
   concept , 	
   as 	
   the 	
   story 	
   I 	
   was 	
   able 	
   to 	
   tell 	
   about 	
   my 	
    concept 	
   rang 	
   true 	
   for 	
   practitioners 	
   in 	
   similar 	
   fields 	
   and 	
   there 	
   is 	
   a 	
   belief 	
   that 	
   this 	
   is 	
   a 	
   universal 	
    issue ; 	
   not 	
   just 	
   isolated 	
   cases . 

 This 	
   is 	
   an 	
   introductory 	
   insight 	
   into 	
   Design 	
   Thinking 	
   for 	
   me ; 	
   however , 	
   what 	
   I 	
   have 	
   been 	
   able 	
    to 	
   understand 	
   is 	
   that 	
   there 	
   is 	
   great 	
   application 	
   in 	
   having 	
   other 	
   people 	
   understand 	
   the 	
   issue 	
    and 	
   to 	
   rally 	
   behind 	
   a 	
   solution 	
   that 	
   will 	
   work 	
   for 	
   all . 

 I 	
   have 	
   now 	
   become 	
   a 	
   passionate 	
   advocate 	
   for 	
   Designed 	
   Thinking , 	
   introducing 	
   the 	
   concept 	
    and 	
   tools 	
   to 	
   all 	
   that 	
   I 	
   come 	
   across ; 	
   as 	
   the 	
   application 	
   has 	
   the 	
   ability 	
   to 	
   assist 	
   people 	
   connect 	
    through 	
   a 	
   common 	
   medium . 	
  	
   This 	
   has 	
   engendered 	
   insight 	
   into 	
   another 	
   methodology , 	
   which 	
    is 	
   now 	
   being 	
   widely 	
   used 	
   in 	
   the 	
   consulting 	
   practice 	
   where 	
   I 	
   work . 

 We 	
   regular 	
   talk 	
   about 	
   all 	
   of 	
   the 	
   tools ; 	
   however , 	
   the 	
   power 	
   of 	
   storytelling 	
   has 	
   been 	
   especially 	
    well 	
   received , 	
   to 	
   provide 	
   insight 	
   into 	
   how 	
   individuals 	
   work 	
   and 	
   the 	
   impact 	
   of 	
   change 	
   on 	
   their 	
    daily 	
   lives . 

 Participants 	
   have 	
   also 	
   commented , 	
   saying 	
   that 	
   they 	
   appreciate 	
   somebody 	
   “ listening 	
   to 	
   me ” ; 	
    to 	
   open 	
   them 	
   up 	
   about 	
   their 	
   experiences 	
   and 	
   how 	
   solutions 	
   can 	
   be 	
   achieved 	
   for 	
   a 	
   common 	
    goal / vision . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 	
   & 	
   Selection 

 For 	
   my 	
   assessment , 	
   I 	
   have 	
   chosen 	
   storytelling 	
   as 	
   a 	
   method 	
   of 	
   working 	
   through 	
   a 	
   business 	
    concept 	
   I 	
   am 	
   currently 	
   setting 	
   up . 	
  	
   The 	
   business 	
   concept 	
   that 	
   I 	
   am 	
   developing 	
   is 	
   around 	
    business 	
   transformation ; 	
   where 	
   organisation ’s 	
   struggle 	
   to 	
   conceptualise , 	
   develop 	
   and 	
    execute 	
   their 	
   business 	
   transformation 	
   agenda . 	
  	
   Business 	
   transformation 	
   encapsulates 	
   an 	
    organisation 	
   needing 	
   to 	
   pivot 	
   or 	
   tact 	
   to 	
   a 	
   new 	
   business 	
   model 	
   that 	
   makes 	
   them 	
   current 	
   or 	
    identifies 	
   a 	
   market 	
   need . 	
  	
   Storytelling 	
   enables 	
   me 	
   to 	
   understand 	
   stakeholders ’ 	
   needs , 	
   wants 	
    and 	
   desires , 	
   to 	
   create 	
   urgency 	
   around 	
   an 	
   organisation ’s 	
   change 	
   agenda . 	
  	
   All 	
   too 	
   often , 	
    organisation ’s 	
   have 	
   a 	
   disconnect 	
   between 	
   the 	
   Executive ’s 	
   vision 	
   of 	
   a 	
   future 	
   state 	
   and 	
   the 	
    stakeholders 	
   that 	
   execute 	
   on 	
   their 	
   vision . 	
  	
   As 	
   a 	
   change 	
   management 	
   consultant , 	
   I 	
   have 	
    heard 	
   many 	
   times 	
   that 	
   somebody 	
   or 	
   a 	
   group 	
   of 	
   people 	
   “ just 	
   do n’t 	
   get 	
   it ” ; 	
   leading 	
   to 	
    frustration 	
   for 	
   the 	
   Executive 	
   and 	
   the 	
   stakeholders 	
   delivering . 	
  	
   Using 	
   my 	
   unique 	
   view 	
   of 	
   the 	
    Executives 	
   and 	
   stakeholders 	
   through 	
   changing 	
   their 	
   business 	
   model , 	
   I 	
   am 	
   able 	
   to 	
   understand 	
    the 	
   frustrations 	
   of 	
   both 	
   parties 	
   to 	
   identify 	
   a 	
   solution 	
   that 	
   will 	
   deliver 	
   a 	
   quality 	
   result 	
   for 	
   all ; 	
    ensuring 	
   organisation ’s 	
   are 	
   able 	
   to 	
   make 	
   truly 	
   great 	
   transformational 	
   opportunities 	
   come 	
   to 	
    life . 

 Application 

 A 	
   recent 	
   engagement 	
   with 	
   an 	
   organisation 	
   trying 	
   to 	
   implement 	
   a 	
   new 	
   Enterprise 	
   Reporting 	
    Program 	
   ( ERP ) 	
   revealed 	
   an 	
   opportunity 	
   to 	
   discover 	
   a 	
   solution 	
   that 	
   would 	
   assist 	
   that 	
    organisation 	
   ( and 	
   many 	
   others 	
   in 	
   a 	
   similar 	
   situation ) 	
   share 	
   their 	
   vision , 	
   to 	
   execute 	
   the 	
    business 	
   need 	
   for 	
   the 	
   ERP . 	
  	
   The 	
   Executive 	
   were 	
   completely 	
   on-­‐board 	
   with 	
   the 	
   concept 	
   of 	
    introducing 	
   the 	
   ERP ; 	
   however , 	
   the 	
   people 	
   using 	
   the 	
   systems 	
   were 	
   change 	
   fatigued , 	
   weary 	
   of 	
    another 	
   change 	
   project , 	
   lacked 	
   faith 	
   and 	
   confidence 	
   in 	
   the 	
   Executive ’s 	
   vision , 	
   and 	
   were 	
   time 	
    poor 	
   with 	
   all 	
   of 	
   their 	
   “ business 	
   as 	
   usual ” 	
   activities 	
   to 	
   maintain 	
   continuity 	
   for 	
   the 	
   business ’ 	
    survival . 	
  	
   All 	
   stakeholders 	
   had 	
   a 	
   legitimate 	
   reason 	
   for 	
   their 	
   perceptions 	
   and 	
   lacked 	
   a 	
    common 	
   solution 	
   and 	
   effort 	
   that 	
   would 	
   direct 	
   and 	
   energise 	
   the 	
   organisation 	
   to 	
   adopt 	
   the 	
    new 	
   ERP . 	
  	
   Whilst 	
   engaged 	
   as 	
   a 	
   consultant , 	
   I 	
   was 	
   able 	
   to 	
   assist 	
   them 	
   through 	
   the 	
   trials 	
   and 	
    tribulations 	
   for 	
   a 	
   successful 	
   implementation ; 	
   however , 	
   the 	
   organisation 	
   lacked 	
   a 	
   common 	
    solution / tool 	
   to 	
   collect , 	
   storage 	
   and 	
   report 	
   on 	
   the 	
   transformation 	
   effort . 	
  	
   My 	
   business 	
    concept 	
   is 	
   to 	
   bring 	
   all 	
   of 	
   the 	
   stakeholders 	
   together 	
   in 	
   one 	
   common 	
   tool , 	
   to 	
   track 	
   their 	
    progress 	
   and 	
   understand 	
   where 	
   effort 	
   needed 	
   to 	
   be 	
   placed 	
   to 	
   deal 	
   with 	
   the 	
   complexities 	
   of 	
    the 	
   resistance 	
   to 	
   change . 

 Insight 	
   & 	
   Approach 

 Having 	
   shared 	
   this 	
   experience 	
   and 	
   shared 	
   the 	
   story 	
   with 	
   others 	
   in 	
   a 	
   similar 	
   field , 	
   there 	
   is 	
   a 	
    growing 	
   need 	
   to 	
   develop 	
   a 	
   business 	
   transformation 	
   tool 	
   that 	
   can 	
   provide 	
   a 	
   complete 	
    overview 	
   of 	
   the 	
   business 	
   transformation 	
   journey 	
   for 	
   organisations . 	
  	
   Professionals 	
   have 	
    connected 	
   with 	
   the 	
   story 	
   that 	
   I 	
   have 	
   shared 	
   with 	
   them , 	
   citing 	
   they 	
   have 	
   similar 	
   issues 	
   with 	
    their 	
   transformation 	
   efforts 	
   and 	
   are 	
   continually 	
   frustrated 	
   at 	
   the 	
   lack 	
   of 	
   commitment 	
   to 	
   a 	
    single 	
   goal / vision . 

 There 	
   is 	
   excitement 	
   around 	
   my 	
   business 	
   concept , 	
   as 	
   the 	
   story 	
   I 	
   was 	
   able 	
   to 	
   tell 	
   about 	
   my 	
    concept 	
   rang 	
   true 	
   for 	
   practitioners 	
   in 	
   similar 	
   fields 	
   and 	
   there 	
   is 	
   a 	
   belief 	
   that 	
   this 	
   is 	
   a 	
   universal 	
    issue ; 	
   not 	
   just 	
   isolated 	
   cases . 

 This 	
   is 	
   an 	
   introductory 	
   insight 	
   into 	
   Design 	
   Thinking 	
   for 	
   me ; 	
   however , 	
   what 	
   I 	
   have 	
   been 	
   able 	
    to 	
   understand 	
   is 	
   that 	
   there 	
   is 	
   great 	
   application 	
   in 	
   having 	
   other 	
   people 	
   understand 	
   the 	
   issue 	
    and 	
   to 	
   rally 	
   behind 	
   a 	
   solution 	
   that 	
   will 	
   work 	
   for 	
   all . 

 I 	
   have 	
   now 	
   become 	
   a 	
   passionate 	
   advocate 	
   for 	
   Designed 	
   Thinking , 	
   introducing 	
   the 	
   concept 	
    and 	
   tools 	
   to 	
   all 	
   that 	
   I 	
   come 	
   across ; 	
   as 	
   the 	
   application 	
   has 	
   the 	
   ability 	
   to 	
   assist 	
   people 	
   connect 	
    through 	
   a 	
   common 	
   medium . 	
  	
   This 	
   has 	
   engendered 	
   insight 	
   into 	
   another 	
   methodology , 	
   which 	
    is 	
   now 	
   being 	
   widely 	
   used 	
   in 	
   the 	
   consulting 	
   practice 	
   where 	
   I 	
   work . 

 We 	
   regular 	
   talk 	
   about 	
   all 	
   of 	
   the 	
   tools ; 	
   however , 	
   the 	
   power 	
   of 	
   storytelling 	
   has 	
   been 	
   especially 	
    well 	
   received , 	
   to 	
   provide 	
   insight 	
   into 	
   how 	
   individuals 	
   work 	
   and 	
   the 	
   impact 	
   of 	
   change 	
   on 	
   their 	
    daily 	
   lives . 

 Participants 	
   have 	
   also 	
   commented , 	
   saying 	
   that 	
   they 	
   appreciate 	
   somebody 	
   “ listening 	
   to 	
   me ” ; 	
    to 	
   open 	
   them 	
   up 	
   about 	
   their 	
   experiences 	
   and 	
   how 	
   solutions 	
   can 	
   be 	
   achieved 	
   for 	
   a 	
   common 	
    goal / vision .
### Output: 