Reflection – Visualization 

 Challenge 

 The challenge at hand is that customers are not happy with the travel bags manufactured by   our company . As a result , the customers are moving to other brands to buy travel bags . This led   to a reduction in company ’s revenue . 

 1 . Problems can be of two types – Puzzles and Mystery . This problem is of mystery type 

 because the data such as what is problem in the current manufacturing bag type , what   is customer ’s requirement , what is better in the bags of other brands etc alone are not   sufficient to solve the problem at hand . The challenge is that to solve the problem at   hand we might require a new thinking altogether . 

 2 . The problem statement is not clearly defined . Are customers not happy with our bags or 

 they want to try new bags from other brands ; are there any new customers to our   brand ; is the problem with bag or marketing or service . 

 Selection 

 Visualization is a tool that allows making an abstract idea into a tangible , concrete one . The   reason for choosing this tool is that I could make sure that all the participants of Design   Thinking are on the same page . If I chose words to define the problem or ideas , it would be   perceived differently by different participants . Some forms of Visualization or Visual Thinking   are drawing a picture , telling a story , making a map etc . Another reason to choose this tool to   solve the problem is that I could delve deeper into the problem and channelize my creativity to   solve the problem . 

 Application 

 I started by digging deeper to understand the problem . For this I used the tool journey mapping   to track the journey of consumers from the time of product purchase to delivery of product to   usage to product service to product disposal . This helped us break down the problem   statement into smaller units by focusing one area at a time . Then I made a list of all the stake   holders of the product – investors , customers , service providers , advertisement people etc . I   invited all these stakeholders for a meeting and divided into groups ensuring each group had   members from different teams . This ensured diversity in thinking . We discussed the problem at   length , the problems of the organization on a high level like revenue , customer base loss etc .   Then we discussed the functional and emotional difficulties of each group . 

 We then visualized the possible solutions to each problem . We took the real life stories of   tourists for discussions . Then drew bags with the problem statement in mind . 

 Insight 

 Few insights we received are – 

 1 . Tourists were looking for bags that did n’t weigh heavy .   2 . Tourists were mostly tired by travelling .   3 . Consumers wanted bags with huge storage and isolated places for all items .   4 . Unique bag design for easy check out and check in .   5 . Uniqueness in brand products .   6 . Fashion trend in bags . 

 Approach 

 In this stage , we started addressing each problem faced by consumers with visualization tool . 

 1 . Designed a bag with a lighter material .   2 . Designed bags with bags that need n’t be lifted by travelers .   3 . Bags with separate compartments for laptops , flask , pens , tablets etc .   4 . Unique designs and customized bags made available .   5 . Top stars in bag advertisements .   6 . Unique colors and shapes of bags introduced . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualization 

 Challenge 

 The challenge at hand is that customers are not happy with the travel bags manufactured by   our company . As a result , the customers are moving to other brands to buy travel bags . This led   to a reduction in company ’s revenue . 

 1 . Problems can be of two types – Puzzles and Mystery . This problem is of mystery type 

 because the data such as what is problem in the current manufacturing bag type , what   is customer ’s requirement , what is better in the bags of other brands etc alone are not   sufficient to solve the problem at hand . The challenge is that to solve the problem at   hand we might require a new thinking altogether . 

 2 . The problem statement is not clearly defined . Are customers not happy with our bags or 

 they want to try new bags from other brands ; are there any new customers to our   brand ; is the problem with bag or marketing or service . 

 Selection 

 Visualization is a tool that allows making an abstract idea into a tangible , concrete one . The   reason for choosing this tool is that I could make sure that all the participants of Design   Thinking are on the same page . If I chose words to define the problem or ideas , it would be   perceived differently by different participants . Some forms of Visualization or Visual Thinking   are drawing a picture , telling a story , making a map etc . Another reason to choose this tool to   solve the problem is that I could delve deeper into the problem and channelize my creativity to   solve the problem . 

 Application 

 I started by digging deeper to understand the problem . For this I used the tool journey mapping   to track the journey of consumers from the time of product purchase to delivery of product to   usage to product service to product disposal . This helped us break down the problem   statement into smaller units by focusing one area at a time . Then I made a list of all the stake   holders of the product – investors , customers , service providers , advertisement people etc . I   invited all these stakeholders for a meeting and divided into groups ensuring each group had   members from different teams . This ensured diversity in thinking . We discussed the problem at   length , the problems of the organization on a high level like revenue , customer base loss etc .   Then we discussed the functional and emotional difficulties of each group . 

 We then visualized the possible solutions to each problem . We took the real life stories of   tourists for discussions . Then drew bags with the problem statement in mind . 

 Insight 

 Few insights we received are – 

 1 . Tourists were looking for bags that did n’t weigh heavy .   2 . Tourists were mostly tired by travelling .   3 . Consumers wanted bags with huge storage and isolated places for all items .   4 . Unique bag design for easy check out and check in .   5 . Uniqueness in brand products .   6 . Fashion trend in bags . 

 Approach 

 In this stage , we started addressing each problem faced by consumers with visualization tool . 

 1 . Designed a bag with a lighter material .   2 . Designed bags with bags that need n’t be lifted by travelers .   3 . Bags with separate compartments for laptops , flask , pens , tablets etc .   4 . Unique designs and customized bags made available .   5 . Top stars in bag advertisements .   6 . Unique colors and shapes of bags introduced .
### Output: 