Challenge and Selection 

 I recently started a bakery business since it is something I love doing in my spare time . Despite   there having several bakeries around my area I still went for it . The first month was absolutely   slow . Main reason being , the competition . I decided to do a bit of research . 

 I chose Learning Launch as my design tool . I went to each of the other bakeries and observed   their display , their menu and their relation to clients . Their methods and strategies were all the   same . I decided to try and do something unique and different with my bakery business to try   and create something out of the norm . 

 Application 

 I started by creating custom business cards . Since one of the items in my menu were cupcakes , I   made business cards in the shape of a cupcake and made it visually enticing with bright colors . I   changed the entire look of my menu and introduced a few other things which I thought clients   would appreciate . I made my pastries colorful with different colors , flavors and toppings . I   made smaller menus which clients would take with them after ordering their pastries , and   made custom gift cards . I wanted to entice customers to my bakery and enhance their   experience while they were there . 

 I made sure to follow up with my clients after their purchases and for sure , the next couple of   weeks my business was blooming and it had great feedback . 

 Insight and Approach 

 Through this , I learned that humans are visual creatures . Just an enticing picture on social   media or on a local magazine can bring so much change to your business . Next time I will use   Brainstorming as my design tool so that my employees and I can share and generate more ideas   to bring onboard . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 I recently started a bakery business since it is something I love doing in my spare time . Despite   there having several bakeries around my area I still went for it . The first month was absolutely   slow . Main reason being , the competition . I decided to do a bit of research . 

 I chose Learning Launch as my design tool . I went to each of the other bakeries and observed   their display , their menu and their relation to clients . Their methods and strategies were all the   same . I decided to try and do something unique and different with my bakery business to try   and create something out of the norm . 

 Application 

 I started by creating custom business cards . Since one of the items in my menu were cupcakes , I   made business cards in the shape of a cupcake and made it visually enticing with bright colors . I   changed the entire look of my menu and introduced a few other things which I thought clients   would appreciate . I made my pastries colorful with different colors , flavors and toppings . I   made smaller menus which clients would take with them after ordering their pastries , and   made custom gift cards . I wanted to entice customers to my bakery and enhance their   experience while they were there . 

 I made sure to follow up with my clients after their purchases and for sure , the next couple of   weeks my business was blooming and it had great feedback . 

 Insight and Approach 

 Through this , I learned that humans are visual creatures . Just an enticing picture on social   media or on a local magazine can bring so much change to your business . Next time I will use   Brainstorming as my design tool so that my employees and I can share and generate more ideas   to bring onboard .
### Output: 