Reflection   -   Learning   Launch 

 Challenge       Me   and   my   wife   both   are   working   in   a   Private   Firm   from   the   past   9   years .   We   both   are   creative 

 people   and   like   to   design   quirky   printed   clothes   as   a   hobby .   When   we   talk   to   our   family   and 

 friends ,   we   get   to   know   that   there   is   no   good   quirky   print   designer   available   in   the   market   which 

 can   also   do   customization .   While   talking   to   them   we   also   got   to   know   that   customers   for   these 

 designs   are   in   the   range   of   18 - 45   years .      Me   and   my   wife   thought   this   idea   of   quirky   design   clothes   is   a   great   opportunity   for   us   to   explore 

 and   solve   many   people 's   problems .   But   we   do   have   limitations ,   first   we   can   not   leave   our 

 current   jobs   and   second ,   investment   should   be   low   as   we   do   not   have   much   savings .        Selection      If   we   want   to   convert   our   idea   into   a   Business   plan ,   first   we   need   to   know   the   unknown   which   is 

 how   the   customers   will   react   to   our   design .   Second ,   we   also   needed   to   know   the   truth   of   our 

 assumptions ,   which   is   that   our   designs   and   customization   features   are   better   than   the   existing 

 solutions   available   in   the   market .   To   know   these ,   we   thought   to   use   one   Design   Thinking   tool   - 

 Learning   Launch .   Which   allows   us   to   do   small   experiments   and   learn   from   them .   These 

 experiments   would   also   help   us   to   know   customers '   behaviour   regarding   liking   and   disliking   our 

 designs   in   less   time   and   also   at   less   cost .        Application :      For   our   first   learning   launch ,   we   uploaded   our   designs   on   social   networking   platforms   like 

 Facebook   and   Instagram ,   as   these   platforms   are   easily   accessible   for   everyone   especially   to 

 our   potential   customers   ( 18 - 45   years )   who   are   mostly   active   on   social   media .   Considering   that 

 we   thought   this   was   a   good   way   to   start   the   experiment .   We   shared   our   social   media   page   with 

 friends   and   family   and   asked   them   to   do   the   same .   We   were   also   getting   feedback   from   the 

 customers   about   our   designs .   They   were   liking   the   designs   but   also   they   wanted   to   feel   that 

 design   as   well   as   they   can   not   touch   the   fabric   unless   they   buy   it .   So   we   understand   that   people 

 will   like   our   designs   if   they   can   see   it   as   well   as   if   they   can   feel   it   physically .      We   have   implemented   this   learning   in   our   second   learning   launch .   Now   we   are   more   clear 

 about   the   customers '   needs ,   we   thought   to   participate   in   flea   markets .   So   that   customers   can 

 also   feel   the   fabric   and   can   try   as   well .   During   the   flea   market ,   we   got   feedback   from   the 

 customers   regarding   designs ,   colours ,   fabrics   and   customization   services .   This   feedback   helped 

 us   to   prove   our   hypothesis   i.e.   whether   the   solution   we   are   giving   to   customers   is   better   than   the 

 existing   solutions   available   in   the   market   or   not . 

 Insight      By   applying   the   learning   launch   tool ,   we   tested   our   assumptions   at   less   cost   and   in   less   time 

 which   otherwise   would   be   a   costly   affair .   We   have   also   learnt   that   learning   and   implementation 

 after   each   launch   is   important .   The   main   learning   for   us   is   to   put   yourself   in   your   customers 

 shoes .   After   this   insight   we   are   planning   to   launch   our   own   website .   For   the   next   step ,   we   will 

 keep   in   mind   this   insight   and   incorporate   it   into   future   launch   designs .        Approach       After   understanding   the   problem   and   creating   ideas   for   that ,   we   have   found   out   that   learning 

 launch   is   the   best   suited   tool   for   us   at   this   stage   as   it   saves   time   and   money .   As   already 

 mentioned   we   will   keep   in   mind   this   insight   and   will   incorporate   this   into   future   launch   designs , 

 as   this   is   a   powerful   tool   to   test   our   assumptions   and   generate   the   best   solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection   -   Learning   Launch 

 Challenge       Me   and   my   wife   both   are   working   in   a   Private   Firm   from   the   past   9   years .   We   both   are   creative 

 people   and   like   to   design   quirky   printed   clothes   as   a   hobby .   When   we   talk   to   our   family   and 

 friends ,   we   get   to   know   that   there   is   no   good   quirky   print   designer   available   in   the   market   which 

 can   also   do   customization .   While   talking   to   them   we   also   got   to   know   that   customers   for   these 

 designs   are   in   the   range   of   18 - 45   years .      Me   and   my   wife   thought   this   idea   of   quirky   design   clothes   is   a   great   opportunity   for   us   to   explore 

 and   solve   many   people 's   problems .   But   we   do   have   limitations ,   first   we   can   not   leave   our 

 current   jobs   and   second ,   investment   should   be   low   as   we   do   not   have   much   savings .        Selection      If   we   want   to   convert   our   idea   into   a   Business   plan ,   first   we   need   to   know   the   unknown   which   is 

 how   the   customers   will   react   to   our   design .   Second ,   we   also   needed   to   know   the   truth   of   our 

 assumptions ,   which   is   that   our   designs   and   customization   features   are   better   than   the   existing 

 solutions   available   in   the   market .   To   know   these ,   we   thought   to   use   one   Design   Thinking   tool   - 

 Learning   Launch .   Which   allows   us   to   do   small   experiments   and   learn   from   them .   These 

 experiments   would   also   help   us   to   know   customers '   behaviour   regarding   liking   and   disliking   our 

 designs   in   less   time   and   also   at   less   cost .        Application :      For   our   first   learning   launch ,   we   uploaded   our   designs   on   social   networking   platforms   like 

 Facebook   and   Instagram ,   as   these   platforms   are   easily   accessible   for   everyone   especially   to 

 our   potential   customers   ( 18 - 45   years )   who   are   mostly   active   on   social   media .   Considering   that 

 we   thought   this   was   a   good   way   to   start   the   experiment .   We   shared   our   social   media   page   with 

 friends   and   family   and   asked   them   to   do   the   same .   We   were   also   getting   feedback   from   the 

 customers   about   our   designs .   They   were   liking   the   designs   but   also   they   wanted   to   feel   that 

 design   as   well   as   they   can   not   touch   the   fabric   unless   they   buy   it .   So   we   understand   that   people 

 will   like   our   designs   if   they   can   see   it   as   well   as   if   they   can   feel   it   physically .      We   have   implemented   this   learning   in   our   second   learning   launch .   Now   we   are   more   clear 

 about   the   customers '   needs ,   we   thought   to   participate   in   flea   markets .   So   that   customers   can 

 also   feel   the   fabric   and   can   try   as   well .   During   the   flea   market ,   we   got   feedback   from   the 

 customers   regarding   designs ,   colours ,   fabrics   and   customization   services .   This   feedback   helped 

 us   to   prove   our   hypothesis   i.e.   whether   the   solution   we   are   giving   to   customers   is   better   than   the 

 existing   solutions   available   in   the   market   or   not . 

 Insight      By   applying   the   learning   launch   tool ,   we   tested   our   assumptions   at   less   cost   and   in   less   time 

 which   otherwise   would   be   a   costly   affair .   We   have   also   learnt   that   learning   and   implementation 

 after   each   launch   is   important .   The   main   learning   for   us   is   to   put   yourself   in   your   customers 

 shoes .   After   this   insight   we   are   planning   to   launch   our   own   website .   For   the   next   step ,   we   will 

 keep   in   mind   this   insight   and   incorporate   it   into   future   launch   designs .        Approach       After   understanding   the   problem   and   creating   ideas   for   that ,   we   have   found   out   that   learning 

 launch   is   the   best   suited   tool   for   us   at   this   stage   as   it   saves   time   and   money .   As   already 

 mentioned   we   will   keep   in   mind   this   insight   and   will   incorporate   this   into   future   launch   designs , 

 as   this   is   a   powerful   tool   to   test   our   assumptions   and   generate   the   best   solution .
### Output: 