Industry Analysis – Mind Mapping 

 Challenge 

 We as students of MBA in India had to undertake a fairly complex project on analysing an Industry and   deriving managerial implications . The aim of the analysis was to understand the Industry thoroughly from   the lens of Finance , Marketing and Strategy . 

 Our Industry was on Indian Ports which was an extensive topic and we as first year students were   intimidated as to how do we proceed about it . 

 Selection 

 We as a team decided to apply Mind mapping technique to chart out our approach over the next couple   of months . 

 A rough sketch of the main points from the three domains that needed to be covered was drawn out and   discussed with the faculty . 

 Application 

 Mind mapping of the various areas to look at and understand gave us a direction and we could further   analyse on where to start from . 

 The financial analysis seemed to be the perfect place to begin with in order to understand how the major   players in the industry operated and analysis of their financial statements gave us better understanding .   Our Mind map that we developed initially was improved with the help of findings and gave us and idea of   taking it to the next level study i.e. marketing 

 Similarly with every iteration the mind map to further do the research and analysis was improving 

 The three perspectives helped paint a holistic picture of the industry coupled with industry visits and   interviewing professionals 

 The mind map gave us a way to start the project and helped us take it to the next level gradually , as the   whole team could easily recall what all things need to be done looking at the comprehensive mind map 

 Insight 

 There was a huge amount of data both qualitative and quantitative that we had to structure and put in a   report format with adequate explanation 

 The Mind mapping tool helped to make an initial framework of how we wanted to go ahead with the data   and how to classify under different heads 

 Different disciplines had different kind of data and information from previously conducted research and   survey . Finance was heavy on numbers , Marketing was about volumes and percentages . These two had   to be weaved together to present the final report for Strategy 

 Approach 

 Being MBA students we are constantly taught to use models and frameworks and try to present the   findings in a structured manner . A mind map was the first thing that came to our mind while we were   kicking off with the project . However an approach of storytelling could have been adopted as well we feel   , as we had lots of data which actually gave insights , the insights could be told in form of story 

 Story telling becomes easier to comprehend for general people lacking professional knowledge of the   subject , hence next time a similar approach can be taken 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Industry Analysis – Mind Mapping 

 Challenge 

 We as students of MBA in India had to undertake a fairly complex project on analysing an Industry and   deriving managerial implications . The aim of the analysis was to understand the Industry thoroughly from   the lens of Finance , Marketing and Strategy . 

 Our Industry was on Indian Ports which was an extensive topic and we as first year students were   intimidated as to how do we proceed about it . 

 Selection 

 We as a team decided to apply Mind mapping technique to chart out our approach over the next couple   of months . 

 A rough sketch of the main points from the three domains that needed to be covered was drawn out and   discussed with the faculty . 

 Application 

 Mind mapping of the various areas to look at and understand gave us a direction and we could further   analyse on where to start from . 

 The financial analysis seemed to be the perfect place to begin with in order to understand how the major   players in the industry operated and analysis of their financial statements gave us better understanding .   Our Mind map that we developed initially was improved with the help of findings and gave us and idea of   taking it to the next level study i.e. marketing 

 Similarly with every iteration the mind map to further do the research and analysis was improving 

 The three perspectives helped paint a holistic picture of the industry coupled with industry visits and   interviewing professionals 

 The mind map gave us a way to start the project and helped us take it to the next level gradually , as the   whole team could easily recall what all things need to be done looking at the comprehensive mind map 

 Insight 

 There was a huge amount of data both qualitative and quantitative that we had to structure and put in a   report format with adequate explanation 

 The Mind mapping tool helped to make an initial framework of how we wanted to go ahead with the data   and how to classify under different heads 

 Different disciplines had different kind of data and information from previously conducted research and   survey . Finance was heavy on numbers , Marketing was about volumes and percentages . These two had   to be weaved together to present the final report for Strategy 

 Approach 

 Being MBA students we are constantly taught to use models and frameworks and try to present the   findings in a structured manner . A mind map was the first thing that came to our mind while we were   kicking off with the project . However an approach of storytelling could have been adopted as well we feel   , as we had lots of data which actually gave insights , the insights could be told in form of story 

 Story telling becomes easier to comprehend for general people lacking professional knowledge of the   subject , hence next time a similar approach can be taken
### Output: 