LEARNING LAUNCH 

 REPORT ON THE IMPLEMENTATION OF MILLET COOKIES 

 IN THE MARKET 

 CHALLENGE : 

 I am a member of my organization ’s marketing department and my challenge is to   conduct a detailed analysis of the demand of an alternative healthy snack(millet   cookies ) for the customers and the target customer ’s alternative need . The project   should not exceed 60 business days and the project is limited to internal resources .   We will focus on the getting the attention of the people of all ages who are   economically in the lower and middle class section . And also to identify different   approaches and methods to increase the sales . 

 SELECTION : 

 Our team has gone through several design thinking tools and came up with the   learning launch tool . Learning launch tool is an experiment conducted in the   marketplace quickly and inexpensively . It forms a bridge between the customer   co - creation and commercial rollout . As we are introducing a new product and the   learning launch is an experiment to quickly test an idea and prototype , we selected   this tool . 

 APPLICATION : 

 We applied the learning launch tool by making sample products and giving it to the   customers as a free subsidiary for one of our lead selling product . We separated this   process into two different launches . The first launch focus on how customers react   to the new product and the second launch was to improvise the product based on   the customers reviews . 

 For our first learning launch , we manufactures around 5000 units of cookies and   divide it into 2 batches . We gave the 1st batch as a free subsidiary for our lead selling   product and we deployed our 2nd batch into the market . This session occurred within   the first 30 days of the time frame . 

 For our second learning launch , we focused on developing different flavour and got   the ideas for that flavors through customer feedback from the 1st batch . 3 new   different flavors were introduced into the market and surveys includes questions   about the new product , how it helps in there health and various suggestions were   asked to the customers and retailers . 

 INSIGHT : 

 By applying the learning launch tool , our team identified the assumptions for the   alternative for a healthy snack and selected a suitable assumption to test it . Our   actual result were slightly different from what we anticipated and the suggestions   and feedback given by the customers were more interesting , also it shows the need   of the customers . And our team conducted a meeting with stakeholders and other   departments to analyse the customers need and to improve the product quality to   further level . Moving future , our team will review this insight and incorporate it into   future launch designs . 

 APPROACHE : 

 Given that our team has already gone through several design thinking activities / tools   and are at this stage in the timeline , the learning launch is the appropriate tool . As   previously mentioned , our team needs to review the insight gained from the first   two launches and incorporate this insight into future launch design . Future launch   designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full roll - out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: LEARNING LAUNCH 

 REPORT ON THE IMPLEMENTATION OF MILLET COOKIES 

 IN THE MARKET 

 CHALLENGE : 

 I am a member of my organization ’s marketing department and my challenge is to   conduct a detailed analysis of the demand of an alternative healthy snack(millet   cookies ) for the customers and the target customer ’s alternative need . The project   should not exceed 60 business days and the project is limited to internal resources .   We will focus on the getting the attention of the people of all ages who are   economically in the lower and middle class section . And also to identify different   approaches and methods to increase the sales . 

 SELECTION : 

 Our team has gone through several design thinking tools and came up with the   learning launch tool . Learning launch tool is an experiment conducted in the   marketplace quickly and inexpensively . It forms a bridge between the customer   co - creation and commercial rollout . As we are introducing a new product and the   learning launch is an experiment to quickly test an idea and prototype , we selected   this tool . 

 APPLICATION : 

 We applied the learning launch tool by making sample products and giving it to the   customers as a free subsidiary for one of our lead selling product . We separated this   process into two different launches . The first launch focus on how customers react   to the new product and the second launch was to improvise the product based on   the customers reviews . 

 For our first learning launch , we manufactures around 5000 units of cookies and   divide it into 2 batches . We gave the 1st batch as a free subsidiary for our lead selling   product and we deployed our 2nd batch into the market . This session occurred within   the first 30 days of the time frame . 

 For our second learning launch , we focused on developing different flavour and got   the ideas for that flavors through customer feedback from the 1st batch . 3 new   different flavors were introduced into the market and surveys includes questions   about the new product , how it helps in there health and various suggestions were   asked to the customers and retailers . 

 INSIGHT : 

 By applying the learning launch tool , our team identified the assumptions for the   alternative for a healthy snack and selected a suitable assumption to test it . Our   actual result were slightly different from what we anticipated and the suggestions   and feedback given by the customers were more interesting , also it shows the need   of the customers . And our team conducted a meeting with stakeholders and other   departments to analyse the customers need and to improve the product quality to   further level . Moving future , our team will review this insight and incorporate it into   future launch designs . 

 APPROACHE : 

 Given that our team has already gone through several design thinking activities / tools   and are at this stage in the timeline , the learning launch is the appropriate tool . As   previously mentioned , our team needs to review the insight gained from the first   two launches and incorporate this insight into future launch design . Future launch   designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full roll - out .
### Output: 