Challenge : 

 We are designing a new controller for our off - road vehicle . We thought this controller would be   game changer if implemented in the vehicle and we were collecting all the probable criteria that   needs to be part of design . While presenting this idea to our management team , we were told that   we need to consider not only the technical aspects , but also consider how this design can create a   “ WOW ” to the customer . We initially had a list of features , that we thought will create lots of value if   implemented , but however we need to take into consideration all “ WOW ” features in our design to   make it more robust and create value to the end user . But we had a cost target which made it really   challenging and we need to make the right set of features ( Phase 1 ) for our first launch to make an   impact .   As a team of technical experts , we were not exposed to many customer requirements .   Hence in order to overcome this challenge we applied design thinking concepts . 

 Selection : 

 The tool I selected to use for this challenge is Mind Mapping . We already have a set of data from our   previous experience , customer insights etc . But we are not very sure whether which of those in data   will create wow to the customer . Hence , I thought to use the Mind Mapping tool to identify the   Wow features . 

 Application : 

 We already had the list of features that probably we thought would create additional value . But   selecting the right features for the design and ensuring scalability of design to adopt the future   requirements is the key factor . Also , we have a cost constraint to start with , hence we need to   rightly identify the set of features for our first launch and then scaling up .   So ,   I organized a cross   functional workshop in my organization that involves people from various departments like Sales ,   Marketing , Manufacturing , Operations , Customer Care etc . We had a team of 15 executives   attending our workshop .   ( Video Reference : Mind Mapping should involve at least 10 Members ) . 

 We split the participants of workshop into group of 3 people each ( Each comprising of different   functions ) . We have provided all of them with the list of features we identified with the tentative   cost of each features . The design challenge was explained to the participants . The participants were   asked to go through the list and note down what they feel good and bad about each feature in a   sticky note .   They were also asked to note whether this feature will create a wow to the customer .    They were also given some empty papers to note down any new features of their own which they   feel will create WOW . Participants were given 30 to 45 Minutes for this exercise . We have pasted all   the feature names in a huge board in the work - shop hall . Before proceeding for next step , I   requested teams to share with others on what they felt good about each feature and what are the   reasons . Also , they presented their view whether this will create a wow to the customer and   justification for that . We had deliberations on each team ’s presentation and the sticky notes We   requested all the teams to paste their sticky notes below each feature ( Good & Bad Separately ) . Few   participants came up with new features and all the notes were added to the board . 

 Insights : 

 I digitalized the inputs given by the participants and listed down all the positives & negatives of each   features . Also have noted down the ratings given by each for the WOW factor . 

 These insights helped me in knowing both the Strengths and weakness of each features and its wow   factor . This helped me in my decision making of phase 1 features which will be included in design   and the cost factors involved are calculated . We have provided our management with the set of   features that will create a customer impact . 

 Approach : 

 As I can see how a group of people can bring in all their learnings & insights through mind mapping ,   The main reason for using this tool is to get to know the collective knowledge of people who are   dealing with customers directly / indirectly and how their inputs can be effectively used in our design   thinking process . I will use this tool in my other design thinking activities . These insights will be used   as reference for the entire design process and this provided the necessary   insights solving my design   problem . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 We are designing a new controller for our off - road vehicle . We thought this controller would be   game changer if implemented in the vehicle and we were collecting all the probable criteria that   needs to be part of design . While presenting this idea to our management team , we were told that   we need to consider not only the technical aspects , but also consider how this design can create a   “ WOW ” to the customer . We initially had a list of features , that we thought will create lots of value if   implemented , but however we need to take into consideration all “ WOW ” features in our design to   make it more robust and create value to the end user . But we had a cost target which made it really   challenging and we need to make the right set of features ( Phase 1 ) for our first launch to make an   impact .   As a team of technical experts , we were not exposed to many customer requirements .   Hence in order to overcome this challenge we applied design thinking concepts . 

 Selection : 

 The tool I selected to use for this challenge is Mind Mapping . We already have a set of data from our   previous experience , customer insights etc . But we are not very sure whether which of those in data   will create wow to the customer . Hence , I thought to use the Mind Mapping tool to identify the   Wow features . 

 Application : 

 We already had the list of features that probably we thought would create additional value . But   selecting the right features for the design and ensuring scalability of design to adopt the future   requirements is the key factor . Also , we have a cost constraint to start with , hence we need to   rightly identify the set of features for our first launch and then scaling up .   So ,   I organized a cross   functional workshop in my organization that involves people from various departments like Sales ,   Marketing , Manufacturing , Operations , Customer Care etc . We had a team of 15 executives   attending our workshop .   ( Video Reference : Mind Mapping should involve at least 10 Members ) . 

 We split the participants of workshop into group of 3 people each ( Each comprising of different   functions ) . We have provided all of them with the list of features we identified with the tentative   cost of each features . The design challenge was explained to the participants . The participants were   asked to go through the list and note down what they feel good and bad about each feature in a   sticky note .   They were also asked to note whether this feature will create a wow to the customer .    They were also given some empty papers to note down any new features of their own which they   feel will create WOW . Participants were given 30 to 45 Minutes for this exercise . We have pasted all   the feature names in a huge board in the work - shop hall . Before proceeding for next step , I   requested teams to share with others on what they felt good about each feature and what are the   reasons . Also , they presented their view whether this will create a wow to the customer and   justification for that . We had deliberations on each team ’s presentation and the sticky notes We   requested all the teams to paste their sticky notes below each feature ( Good & Bad Separately ) . Few   participants came up with new features and all the notes were added to the board . 

 Insights : 

 I digitalized the inputs given by the participants and listed down all the positives & negatives of each   features . Also have noted down the ratings given by each for the WOW factor . 

 These insights helped me in knowing both the Strengths and weakness of each features and its wow   factor . This helped me in my decision making of phase 1 features which will be included in design   and the cost factors involved are calculated . We have provided our management with the set of   features that will create a customer impact . 

 Approach : 

 As I can see how a group of people can bring in all their learnings & insights through mind mapping ,   The main reason for using this tool is to get to know the collective knowledge of people who are   dealing with customers directly / indirectly and how their inputs can be effectively used in our design   thinking process . I will use this tool in my other design thinking activities . These insights will be used   as reference for the entire design process and this provided the necessary   insights solving my design   problem .
### Output: 