Challenge & Selection 

 My challenge is to design and implement a new online offer for existing and 

 new customers within a given short time frame , taking into account the changed 

 conditions caused by the COVID 19 pandemic . 

 Due to the large amount of available information and at the same time many 

 uncertainties regarding the further course of the pandemic and the possible 

 effects on the economic life and the unpleasant feelings , I ﬁnally decided to use 

 the Mind Mapping tool after the ﬁrst sketches and storyboards had been made , 

 in order to lighten and order the information chaos , to be able to create design 

 criteria for the project and to feel better through a better overview . 

 I have the video as support : " Mind Mapping Tool " of week 3 of the course and 

 the description of the tool from the book by Susan Almeida and Daniel Stevens : 

 " Designing for Growth : a design thinking toolkit for managers , Chapter six : 

 Mind Mapping ( Columbia Business School Publishing ) " . 

 Application & Insight & Approach 

 At ﬁrst , I stuck all the information I had on the project as a keyword on a 

 separate post it written on my door to get started and make my thoughts visible 

 in keyword form . 

 Then I installed different superordinate topic memories in different runs : 

 “ THINK “ , “ FEELS BAD “ , “ FEELS NEUTRAL “ , “ FEELS GOOD “ 

 and all the posts its subordinated to these categories new ones added and 

 others I could n't assign glued to the edge . 

 Then I noticed that under the category “ FEELS BAD “ there were often topics 

 that I could n't inﬂuence and then I assigned all Post its to the headings 

 inﬂuenced by : “ CUSTOMERS “ , “ OTHERS “ , “ ME “ in order to determine which 

 design criteria can be freely decided and which are given from outside ( e.g. 

 legal conditions , time frame , budget , etc .. ) . Then I subdivided each category 

 into “ SAFE “ and “ UNSAFE “ to know where information is missing or needs to be 

 Reflection - Mind Mapping 

 updated , or where new insights need to be generated ( e.g. through learning 

 launches ) . 

 At the end of the exercise I decided on 10 design criteria as a basis for the next 

 phase “ WHAT IF “ with the help of the 

 questions:“WHO?“,“WHAT?“,WHEN?“,“WHERE?“,“WHY ? “ , “ IF ANYTHING 

 WOULD BE POSSIBLE , WHAT CRITERIA WOULD YOUR NEW DESIGN MEET ? “ 

 I found it very difﬁcult to choose a tool for the task at the beginning , and found 

 that it was helpful to allow me to try out what works best for me in the situation 

 and   to change the tool if it would not work for me . In the end , the Mind 

 Mapping tool helped me the best to work out 10 design criteria from all the 

 complex information , which I did n't think about at the beginning , because it felt 

 so chaotic and confused at ﬁrst , but in the end more and more order in the 

 chaos became visible . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 My challenge is to design and implement a new online offer for existing and 

 new customers within a given short time frame , taking into account the changed 

 conditions caused by the COVID 19 pandemic . 

 Due to the large amount of available information and at the same time many 

 uncertainties regarding the further course of the pandemic and the possible 

 effects on the economic life and the unpleasant feelings , I ﬁnally decided to use 

 the Mind Mapping tool after the ﬁrst sketches and storyboards had been made , 

 in order to lighten and order the information chaos , to be able to create design 

 criteria for the project and to feel better through a better overview . 

 I have the video as support : " Mind Mapping Tool " of week 3 of the course and 

 the description of the tool from the book by Susan Almeida and Daniel Stevens : 

 " Designing for Growth : a design thinking toolkit for managers , Chapter six : 

 Mind Mapping ( Columbia Business School Publishing ) " . 

 Application & Insight & Approach 

 At ﬁrst , I stuck all the information I had on the project as a keyword on a 

 separate post it written on my door to get started and make my thoughts visible 

 in keyword form . 

 Then I installed different superordinate topic memories in different runs : 

 “ THINK “ , “ FEELS BAD “ , “ FEELS NEUTRAL “ , “ FEELS GOOD “ 

 and all the posts its subordinated to these categories new ones added and 

 others I could n't assign glued to the edge . 

 Then I noticed that under the category “ FEELS BAD “ there were often topics 

 that I could n't inﬂuence and then I assigned all Post its to the headings 

 inﬂuenced by : “ CUSTOMERS “ , “ OTHERS “ , “ ME “ in order to determine which 

 design criteria can be freely decided and which are given from outside ( e.g. 

 legal conditions , time frame , budget , etc .. ) . Then I subdivided each category 

 into “ SAFE “ and “ UNSAFE “ to know where information is missing or needs to be 

 Reflection - Mind Mapping 

 updated , or where new insights need to be generated ( e.g. through learning 

 launches ) . 

 At the end of the exercise I decided on 10 design criteria as a basis for the next 

 phase “ WHAT IF “ with the help of the 

 questions:“WHO?“,“WHAT?“,WHEN?“,“WHERE?“,“WHY ? “ , “ IF ANYTHING 

 WOULD BE POSSIBLE , WHAT CRITERIA WOULD YOUR NEW DESIGN MEET ? “ 

 I found it very difﬁcult to choose a tool for the task at the beginning , and found 

 that it was helpful to allow me to try out what works best for me in the situation 

 and   to change the tool if it would not work for me . In the end , the Mind 

 Mapping tool helped me the best to work out 10 design criteria from all the 

 complex information , which I did n't think about at the beginning , because it felt 

 so chaotic and confused at ﬁrst , but in the end more and more order in the 

 chaos became visible .
### Output: 