Reflection - Visualization 

 Challenge 

 Selling cars is not as simple as it used to be . To visit a dealership used to be the primary and ,   sometimes , only way to buy a car . However , dwindling acquisitions by younger generations and the   need for digital and faster sales are turning dealerships obsolete . Not only do Millenials shy away   from visiting a physical sales point , but they are also less interested in owning a car . 

 Therefore , my challenge will include a Ford dealership that decided to reinvent itself and offer   improved customer journeys to increase sales . They know that their current sales model is not   working ( sales have been consistently declining for the past three years ) and that competing   dealerships are aggressively developing solutions to attract the younger generations as clients . 

 As this is a human - centered problem ( increase the interest of potential customers in buying a car )   and not enough data is available ( company has never sold cars through digital channels and there is   no clear information on how sales are performed ) , Design Thinking will be used . 

 Selection 

 Visualization allows us to describe findings and solutions to a wide variety of stakeholders in an   intuitive and easy - to - understand way that would be otherwise too complex to grasp . As it is   explained in Module 1 ( Visualization Tool Video ) , it can be used throughout the entire designing   process , whether we are exploring , finding patterns , sketching or prototyping . In my example , it was   selected to easily sketch and share prototypes of sales solutions to different stakeholders , because   the sales process should rely on experiences and intuition , not on long texts explaining how it would   work . 

 Application 

 Visualization was used to prototype the solutions in the What Wows ? stage .   After conducting   ethnographic observations on the current Customer Journey from fifteen potential and actual   customers ( aged 25 to 35 years old ) , unarticulated needs were discovered . Among others , it was   learnt that customers look for a more emotion - driven and self - managed buying experience , as   technical details and prices can be easily found online and few people have the time ( and   willingness ) to visit a physical sales point . Several ideas were brainstormed , including building a sales   app , allowing sales directly on the dealership ’s web page or using social messaging apps to buy a   car . 

 In order to choose from them , Visualization was applied . A prototype was sketched for each idea by   my team of four designers , so as to display the step - by - step interfaces that clients would experience   when trying to buy a car through the app , the web page or social messaging .   These sketches were   drawn using the app Paper , which allows to design fast and low fidelity interfaces . Then , a group of   ten stakeholders ( past clients , providers , sales and customer assistance employees ) were assembled   to evaluate the look and feel of the prototypes , what information they showed and how they guided   potential customers to a sale . As a result , it was agreed to choose one of the prototypes to test on   a Learning Launch . 

 Insight & Approach 

 Sketching the interfaces proved to be an effective way to test low fidelity prototypes and discover   which one worked best for stakeholders . In less than two hours , we were able to build three   functioning prototypes to be tested . What is more , prototypes were better understood when   explained graphically than verbally . The former broadened a share understanding of the solutions ,   which allowed participants to share their views on it and suggesting improvements . 

 However , the rich insight provided by stakeholders proved that they should have been included in   the designing process before prototyping . Their help would have been very useful to actually sketch   concepts and prototypes , instead of just test them . In this way , we could have implemented   improvements earlier in the process so as to build much richer prototypes . 

 Therefore , for next time , I suggest that stakeholders work in groups of three to four people to draw   raw versions of the solutions on a white board . Each group should choose one idea , develop it and   then show the rest how they think the solutions should look like . These insights would allow the   designing team to incorporate stakeholders ’ views as they build the prototypes . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Visualization 

 Challenge 

 Selling cars is not as simple as it used to be . To visit a dealership used to be the primary and ,   sometimes , only way to buy a car . However , dwindling acquisitions by younger generations and the   need for digital and faster sales are turning dealerships obsolete . Not only do Millenials shy away   from visiting a physical sales point , but they are also less interested in owning a car . 

 Therefore , my challenge will include a Ford dealership that decided to reinvent itself and offer   improved customer journeys to increase sales . They know that their current sales model is not   working ( sales have been consistently declining for the past three years ) and that competing   dealerships are aggressively developing solutions to attract the younger generations as clients . 

 As this is a human - centered problem ( increase the interest of potential customers in buying a car )   and not enough data is available ( company has never sold cars through digital channels and there is   no clear information on how sales are performed ) , Design Thinking will be used . 

 Selection 

 Visualization allows us to describe findings and solutions to a wide variety of stakeholders in an   intuitive and easy - to - understand way that would be otherwise too complex to grasp . As it is   explained in Module 1 ( Visualization Tool Video ) , it can be used throughout the entire designing   process , whether we are exploring , finding patterns , sketching or prototyping . In my example , it was   selected to easily sketch and share prototypes of sales solutions to different stakeholders , because   the sales process should rely on experiences and intuition , not on long texts explaining how it would   work . 

 Application 

 Visualization was used to prototype the solutions in the What Wows ? stage .   After conducting   ethnographic observations on the current Customer Journey from fifteen potential and actual   customers ( aged 25 to 35 years old ) , unarticulated needs were discovered . Among others , it was   learnt that customers look for a more emotion - driven and self - managed buying experience , as   technical details and prices can be easily found online and few people have the time ( and   willingness ) to visit a physical sales point . Several ideas were brainstormed , including building a sales   app , allowing sales directly on the dealership ’s web page or using social messaging apps to buy a   car . 

 In order to choose from them , Visualization was applied . A prototype was sketched for each idea by   my team of four designers , so as to display the step - by - step interfaces that clients would experience   when trying to buy a car through the app , the web page or social messaging .   These sketches were   drawn using the app Paper , which allows to design fast and low fidelity interfaces . Then , a group of   ten stakeholders ( past clients , providers , sales and customer assistance employees ) were assembled   to evaluate the look and feel of the prototypes , what information they showed and how they guided   potential customers to a sale . As a result , it was agreed to choose one of the prototypes to test on   a Learning Launch . 

 Insight & Approach 

 Sketching the interfaces proved to be an effective way to test low fidelity prototypes and discover   which one worked best for stakeholders . In less than two hours , we were able to build three   functioning prototypes to be tested . What is more , prototypes were better understood when   explained graphically than verbally . The former broadened a share understanding of the solutions ,   which allowed participants to share their views on it and suggesting improvements . 

 However , the rich insight provided by stakeholders proved that they should have been included in   the designing process before prototyping . Their help would have been very useful to actually sketch   concepts and prototypes , instead of just test them . In this way , we could have implemented   improvements earlier in the process so as to build much richer prototypes . 

 Therefore , for next time , I suggest that stakeholders work in groups of three to four people to draw   raw versions of the solutions on a white board . Each group should choose one idea , develop it and   then show the rest how they think the solutions should look like . These insights would allow the   designing team to incorporate stakeholders ’ views as they build the prototypes .
### Output: 