Tools : Mind Mapping      Challenge : I work at a newspaper with a wide distribution but with some financial problems   as we increasingly lose subscribers every year . Most of our subscribers are 50 + and aging . To   tackle with this problem our CEO wanted us to see what we could develop for our younger   audiences . Our team agreed we have a wicked problem on our hands ; the financial situation   for most newspapers are dwindling as times are changing and more people have begun   getting their news via other media than the traditionally printed press . Moreover , if we were   to make a product for younger people ( ages 8 - 13 ) we would also have to get their parents   on board . A product designed for younger people will still have to be bought by adults for   the children as most children can not afford subscription services . There are also legal issues   to take into consideration when dealing with youngsters – the produced articles and   eventual advertisements directed to them have to be tastefully and legally conducted while   still being compelling to the younger audience .     We visualized our situation and what we could possibly create to bring a bigger interest to   our printed services for younger people . We came up with a few solutions , such as news   apps in for smart phones , but for this assignments sake I will focus primarily on the Junior   Newspaper idea that we came up with . We have a broad expertise on making newspapers   with a successful and strong brand so we wanted to see if we could learn from our past   experiences and bring them on board for a new paper designed for children . Admittedly   none of us are children any more so we had to understand that audience better . We   conducted interviews with 23 children of ages 8 - 13 along with their parents to see what kind   of paper they would be willing to subscribe to .      We asked them about how interested in the news they were , where they get their news   from , on what platforms they search for news and if there are any other products paper- related that they think are missing in today ’s market . Is there any topic in particular they talk   to their friends but not their parents about ?     Selection : The next step for us to sort out our thoughts and findings was to create a mind   map of all the data we collected from the interviews and observations with the children and   their parents . As Marian Moore explained in the course ’s third week , the goal of mind   mapping is to establish criteria for the What If idea generation phase .     Application : We laid out all of our gathered material in our conference hall . It is well lit with   nice windows and a great coffee machine along with comfortable chairs and tables . We   thought it would be important to establish our “ yard sale ” in a comfortable environment 

 where our invitees would feel comfortable discussing ours and their own insights . We   invited team members from our company : a few journalists , article editors , sales personnel ,   graphics designers , a couple of IT : s and our CEO . After lunch we invited them over to come   have a look at our findings that we had placed on the far wall and handed them a stack of   sticky - notes and notepads . We divided them into groups of 4 and asked them to pick out any   piece of information they deemed good or interesting and asked them to clump them   together on their own section on the wall . We let them take their time and go through each   other ’s notes and have them piece everything together in their own time , it took   approximately half an hour for each group to have assembled their own “ good clusters ” .    The sticky - notes that were n’t up to scratch in our people ’s minds we laid out around the   good clusters on the wall .     Insight : Our attendees recognized that our interviewed children did n’t really read news . The   reasoned they did n’t read news but they did hear them and did talk about them . The insight   was the reason children did n’t read news per say is that there is no children ’s newspaper   around and that this would be something worth testing in a small testing environment –   would children be interested in reading news if there was news directed and written in a   language understandable by them ? They did indeed talk about the news with friends and   their parents but most news outlets are catered for an older audience with a wider and   more mature and harder to understand vocabulary .      Another insight was that children spend time talking to their friends about things happening   around their home towns . They want to know what happens nearby so they can participate   in fun activities such as concerts , festivals , sports events . They also talk about fun facts about   animals and nature , and the human body . Insight : children want to read about happenings   around their towns , about animals and nature and information about the human body .     Approach : I ’d like to think that the statement that our company has financial trouble ergo   we need to bring in more young people into the fold is too narrow . The problem is wicked   and much larger than that I think . We should try to lay down a more flexible what is to see   what can be done to battle our newspapers dwindling subscribers . Maybe the pricing is   wrong – maybe the platform needs to be moved even more to electronic versions of the   paper ? We have an e - version of our paper but would it be wiser to raise the cost of that and   focus more on the development of digital news instead if the market is increasingly   becoming more digital ? Are we letting too few advertisements in the paper to cover our   costs ? There are many questions and it ’d be wise to have a better understanding of the   problem before trying to innovate something new to bolster the finances of the company .     Notes : A few sceptics insisted the children would n’t read newspapers even if they were   catered for them as children nowadays do n’t “ do anything but use their mobile phones ” . We 

 took note of this as it is an important aspect to consider . If we were to implement our idea   and test if would it be clever to test it as an online edition rather than a paper product ? 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Tools : Mind Mapping      Challenge : I work at a newspaper with a wide distribution but with some financial problems   as we increasingly lose subscribers every year . Most of our subscribers are 50 + and aging . To   tackle with this problem our CEO wanted us to see what we could develop for our younger   audiences . Our team agreed we have a wicked problem on our hands ; the financial situation   for most newspapers are dwindling as times are changing and more people have begun   getting their news via other media than the traditionally printed press . Moreover , if we were   to make a product for younger people ( ages 8 - 13 ) we would also have to get their parents   on board . A product designed for younger people will still have to be bought by adults for   the children as most children can not afford subscription services . There are also legal issues   to take into consideration when dealing with youngsters – the produced articles and   eventual advertisements directed to them have to be tastefully and legally conducted while   still being compelling to the younger audience .     We visualized our situation and what we could possibly create to bring a bigger interest to   our printed services for younger people . We came up with a few solutions , such as news   apps in for smart phones , but for this assignments sake I will focus primarily on the Junior   Newspaper idea that we came up with . We have a broad expertise on making newspapers   with a successful and strong brand so we wanted to see if we could learn from our past   experiences and bring them on board for a new paper designed for children . Admittedly   none of us are children any more so we had to understand that audience better . We   conducted interviews with 23 children of ages 8 - 13 along with their parents to see what kind   of paper they would be willing to subscribe to .      We asked them about how interested in the news they were , where they get their news   from , on what platforms they search for news and if there are any other products paper- related that they think are missing in today ’s market . Is there any topic in particular they talk   to their friends but not their parents about ?     Selection : The next step for us to sort out our thoughts and findings was to create a mind   map of all the data we collected from the interviews and observations with the children and   their parents . As Marian Moore explained in the course ’s third week , the goal of mind   mapping is to establish criteria for the What If idea generation phase .     Application : We laid out all of our gathered material in our conference hall . It is well lit with   nice windows and a great coffee machine along with comfortable chairs and tables . We   thought it would be important to establish our “ yard sale ” in a comfortable environment 

 where our invitees would feel comfortable discussing ours and their own insights . We   invited team members from our company : a few journalists , article editors , sales personnel ,   graphics designers , a couple of IT : s and our CEO . After lunch we invited them over to come   have a look at our findings that we had placed on the far wall and handed them a stack of   sticky - notes and notepads . We divided them into groups of 4 and asked them to pick out any   piece of information they deemed good or interesting and asked them to clump them   together on their own section on the wall . We let them take their time and go through each   other ’s notes and have them piece everything together in their own time , it took   approximately half an hour for each group to have assembled their own “ good clusters ” .    The sticky - notes that were n’t up to scratch in our people ’s minds we laid out around the   good clusters on the wall .     Insight : Our attendees recognized that our interviewed children did n’t really read news . The   reasoned they did n’t read news but they did hear them and did talk about them . The insight   was the reason children did n’t read news per say is that there is no children ’s newspaper   around and that this would be something worth testing in a small testing environment –   would children be interested in reading news if there was news directed and written in a   language understandable by them ? They did indeed talk about the news with friends and   their parents but most news outlets are catered for an older audience with a wider and   more mature and harder to understand vocabulary .      Another insight was that children spend time talking to their friends about things happening   around their home towns . They want to know what happens nearby so they can participate   in fun activities such as concerts , festivals , sports events . They also talk about fun facts about   animals and nature , and the human body . Insight : children want to read about happenings   around their towns , about animals and nature and information about the human body .     Approach : I ’d like to think that the statement that our company has financial trouble ergo   we need to bring in more young people into the fold is too narrow . The problem is wicked   and much larger than that I think . We should try to lay down a more flexible what is to see   what can be done to battle our newspapers dwindling subscribers . Maybe the pricing is   wrong – maybe the platform needs to be moved even more to electronic versions of the   paper ? We have an e - version of our paper but would it be wiser to raise the cost of that and   focus more on the development of digital news instead if the market is increasingly   becoming more digital ? Are we letting too few advertisements in the paper to cover our   costs ? There are many questions and it ’d be wise to have a better understanding of the   problem before trying to innovate something new to bolster the finances of the company .     Notes : A few sceptics insisted the children would n’t read newspapers even if they were   catered for them as children nowadays do n’t “ do anything but use their mobile phones ” . We 

 took note of this as it is an important aspect to consider . If we were to implement our idea   and test if would it be clever to test it as an online edition rather than a paper product ?
### Output: 