Visualization tool ( Module 1 ) 

 Challenge and selection : 

 One of the most powerful tools in the design thinking process is the Visualization tool 

 because it allows us to think in a non verb way and materialize our ideas and feedback 

 through symbols , colors , drawings , photos and so on . It ’s a core component of the way we 

 communicate , capture and share information with the stakeholders relevant to our project . I 

 used this tool in the development of new entrepreneurship . In the “ what ” stage we identify 

 the main problem in most small and medium companies in Lima , Peru which was a low 

 efficiency of the storage capacity of this companies . Most of them , spent lots of money in 

 storage and could n’t manage it properly . In 4 small focus groups , we applied this tool to 

 gather together all sorts of information and insights of our stakeholders to satisfy their 

 needs , materialized our concept better and start the process of building a prototype and 

 scale of our service . 

 Application : 

 In a meeting with our potential customers , we divided them into 5 groups of 4 . Each group 

 shared a common characteristic according to the industry they were in , for example , 

 technological devices , clothes , etc . We created a straw man and gave them to each group . 

 Each group had a white board where they put the drawing and with material we gave them 

 they started to visualize and materialize our concept . Our main goal was to enrich us of 

 information and insights to have a more solid concept and to improve the quality of the 

 service that we were offering which was to be an ally to those companies and managers of 

 their inventories . The materials we decided to give were photographs , markers , drawings , 

 supply chain and storage documents and information related to their industry . We decided to 

 give them a straw man because the straw itself did n’t reveal any information that could be 

 biased and in peruvian small companies usually have only 1 or 2 employees which are in 

 charge of every single task in their company . Therefore , this straw man represented their 

 company and theirselves . 

 Then , we asked them respond the following questions through symbols and drawing with the 

 materials and information we gave them previously . 1 . Which is the most evident problem 

 that do not allows you to grow ? 2 . Which aspects of this problems are unique to your 

 industry ? 3 . Which are solutions / ideas / insights are key for you to become a well - functioning 

 company ? 4 . Which characteristic would you really value in a service the fully manages your 

 inventory ? We gave them 30 minutes to complete this activity . While one participant of the 

 group explained their results , a member of this project collected all the insights and new 

 information . After the session , we could ground our concept and adapt it to needs of every 

 industry . 

 Insight and approach : 

 As I explained before , this tool is very powerful because it allows to obtain value information 

 while that it ’s still in our minds and helps us think and more creative way . It is very important 

 to not deviate from the main problem while reviewing the insights and also it ’s very essential 

 to choose wisely which insight has more potential in the process of design thinking . One of 

 the most relevant insights was the capacity of removing their assets in any time and very 

 rapidly . Also , the assurance of security was very valued . Finally , this companies believed 

 that the pricing should depend on the volume of their assets and not on the area , which was 

 also proven right by our accounting area that assured that the most cost - efficient pricing 

 method was a volume - based . 

 We believe that this tool was ideal for the stage of the process of design thinking that we 

 were at . It helped us determine our service and what we were offering to our potential 

 customers . It was a great tool that paved the way for continuing in this creative process and 

 finalizing with a strong prototype and possibly a scale service in the future . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization tool ( Module 1 ) 

 Challenge and selection : 

 One of the most powerful tools in the design thinking process is the Visualization tool 

 because it allows us to think in a non verb way and materialize our ideas and feedback 

 through symbols , colors , drawings , photos and so on . It ’s a core component of the way we 

 communicate , capture and share information with the stakeholders relevant to our project . I 

 used this tool in the development of new entrepreneurship . In the “ what ” stage we identify 

 the main problem in most small and medium companies in Lima , Peru which was a low 

 efficiency of the storage capacity of this companies . Most of them , spent lots of money in 

 storage and could n’t manage it properly . In 4 small focus groups , we applied this tool to 

 gather together all sorts of information and insights of our stakeholders to satisfy their 

 needs , materialized our concept better and start the process of building a prototype and 

 scale of our service . 

 Application : 

 In a meeting with our potential customers , we divided them into 5 groups of 4 . Each group 

 shared a common characteristic according to the industry they were in , for example , 

 technological devices , clothes , etc . We created a straw man and gave them to each group . 

 Each group had a white board where they put the drawing and with material we gave them 

 they started to visualize and materialize our concept . Our main goal was to enrich us of 

 information and insights to have a more solid concept and to improve the quality of the 

 service that we were offering which was to be an ally to those companies and managers of 

 their inventories . The materials we decided to give were photographs , markers , drawings , 

 supply chain and storage documents and information related to their industry . We decided to 

 give them a straw man because the straw itself did n’t reveal any information that could be 

 biased and in peruvian small companies usually have only 1 or 2 employees which are in 

 charge of every single task in their company . Therefore , this straw man represented their 

 company and theirselves . 

 Then , we asked them respond the following questions through symbols and drawing with the 

 materials and information we gave them previously . 1 . Which is the most evident problem 

 that do not allows you to grow ? 2 . Which aspects of this problems are unique to your 

 industry ? 3 . Which are solutions / ideas / insights are key for you to become a well - functioning 

 company ? 4 . Which characteristic would you really value in a service the fully manages your 

 inventory ? We gave them 30 minutes to complete this activity . While one participant of the 

 group explained their results , a member of this project collected all the insights and new 

 information . After the session , we could ground our concept and adapt it to needs of every 

 industry . 

 Insight and approach : 

 As I explained before , this tool is very powerful because it allows to obtain value information 

 while that it ’s still in our minds and helps us think and more creative way . It is very important 

 to not deviate from the main problem while reviewing the insights and also it ’s very essential 

 to choose wisely which insight has more potential in the process of design thinking . One of 

 the most relevant insights was the capacity of removing their assets in any time and very 

 rapidly . Also , the assurance of security was very valued . Finally , this companies believed 

 that the pricing should depend on the volume of their assets and not on the area , which was 

 also proven right by our accounting area that assured that the most cost - efficient pricing 

 method was a volume - based . 

 We believe that this tool was ideal for the stage of the process of design thinking that we 

 were at . It helped us determine our service and what we were offering to our potential 

 customers . It was a great tool that paved the way for continuing in this creative process and 

 finalizing with a strong prototype and possibly a scale service in the future .
### Output: 