1 . Visualization is about using images . It ’s not about drawing ; it ’s about visual thinking . It 

 pushes us beyond using words or language alone . It is a way of unlocking a different part   of our brains that allows us to think nonverbally and that managers might not normally   use .     When you explain an idea using words , the rest of us will form our own mental pictures ,   usually informed by our training . When you say , “ We need a new growth platform , ” the IT   specialist sees servers and code and the marketing guru sees an advertising campaign . If   instead you present your idea to us by drawing a picture of it , you reduce the possibility of   unmatched mental models . 

 2 . Journey mapping ( or experience mapping ) is an ethnographic research method that 

 focuses on tracing the customer ’s “ journey ” as he or she interacts with an organization   while in the process of receiving a service , with special attention to emotional highs and   lows . Experience mapping is used with the objective of identifying needs that customers   are often unable to articulate .     It ’s done by laying out a hypothetical view of what a certain customer group ’s journey   looks like , even the part that does n’t include your firm . Then conduct pilot interviews with   a small number of customers to be sure you ’re accurately capturing the steps . Finally ,   identify essential moments of truth and themes from the interviews and identify a number   of dimensions that you believe to be useful in understanding the differences in the data   you have gathered . The purpose is to produce a set of hypotheses for testing . 

 3 . Value chain analysis examines how an organization interacts with value chain partners to 

 produce , market and distribute new offerings . Analysis of the value chain offers ways to   create better value for customers along the chain and uncovers important clues about   partners ’ capabilities and intentions .     Value chain analysis is the business - side equivalent of customer journey mapping . It   begins by working backward from value creation for the ultimate end customer and then   adding the capabilities and bargaining power of other key suppliers . 

 4 . Mind mapping is used to represent how ideas or other items are linked to a central idea 

 and to each other . Mind maps are used to generate , visualize , structure and classify ideas   to look for patterns and insights that provide key design criteria . We do this by displaying   the data and asking people to cluster them in ways that allow themes and patterns to   emerge . To succeed , mind mapping must be a team sport .     Tap into the power of visualization to communicate the key components of what we have   learned and display them as clearly and simply as possible . Create posters that capture key   themes and trends in the data , then invite a group of thoughtful people to tour the visual   data and note any learnings that they believe should inform new ideas , then cluster those   learnings into themes . Look for connections between clusters and insights . Pose the   question , “ Based on what we have learned , if anything were possible , what attributes   would our design have ? ” 

 5 . Rapid concept development assists us in generating hypotheses about potential new 

 business opportunities .     In the first stage , we take the design criteria , the customer personas and their pain points   and the value chain insights we have unearthed in our research and use all of it to generate   new ideas — lots of them . In the second stage , we assemble the ideas into a manageable   number of interesting concepts . Finally , in stage three , we elaborate on the business   design behind that handful of concepts . We want to generate ideas quickly and get them   out to customers to have a look at them as soon as possible . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Visualization is about using images . It ’s not about drawing ; it ’s about visual thinking . It 

 pushes us beyond using words or language alone . It is a way of unlocking a different part   of our brains that allows us to think nonverbally and that managers might not normally   use .     When you explain an idea using words , the rest of us will form our own mental pictures ,   usually informed by our training . When you say , “ We need a new growth platform , ” the IT   specialist sees servers and code and the marketing guru sees an advertising campaign . If   instead you present your idea to us by drawing a picture of it , you reduce the possibility of   unmatched mental models . 

 2 . Journey mapping ( or experience mapping ) is an ethnographic research method that 

 focuses on tracing the customer ’s “ journey ” as he or she interacts with an organization   while in the process of receiving a service , with special attention to emotional highs and   lows . Experience mapping is used with the objective of identifying needs that customers   are often unable to articulate .     It ’s done by laying out a hypothetical view of what a certain customer group ’s journey   looks like , even the part that does n’t include your firm . Then conduct pilot interviews with   a small number of customers to be sure you ’re accurately capturing the steps . Finally ,   identify essential moments of truth and themes from the interviews and identify a number   of dimensions that you believe to be useful in understanding the differences in the data   you have gathered . The purpose is to produce a set of hypotheses for testing . 

 3 . Value chain analysis examines how an organization interacts with value chain partners to 

 produce , market and distribute new offerings . Analysis of the value chain offers ways to   create better value for customers along the chain and uncovers important clues about   partners ’ capabilities and intentions .     Value chain analysis is the business - side equivalent of customer journey mapping . It   begins by working backward from value creation for the ultimate end customer and then   adding the capabilities and bargaining power of other key suppliers . 

 4 . Mind mapping is used to represent how ideas or other items are linked to a central idea 

 and to each other . Mind maps are used to generate , visualize , structure and classify ideas   to look for patterns and insights that provide key design criteria . We do this by displaying   the data and asking people to cluster them in ways that allow themes and patterns to   emerge . To succeed , mind mapping must be a team sport .     Tap into the power of visualization to communicate the key components of what we have   learned and display them as clearly and simply as possible . Create posters that capture key   themes and trends in the data , then invite a group of thoughtful people to tour the visual   data and note any learnings that they believe should inform new ideas , then cluster those   learnings into themes . Look for connections between clusters and insights . Pose the   question , “ Based on what we have learned , if anything were possible , what attributes   would our design have ? ” 

 5 . Rapid concept development assists us in generating hypotheses about potential new 

 business opportunities .     In the first stage , we take the design criteria , the customer personas and their pain points   and the value chain insights we have unearthed in our research and use all of it to generate   new ideas — lots of them . In the second stage , we assemble the ideas into a manageable   number of interesting concepts . Finally , in stage three , we elaborate on the business   design behind that handful of concepts . We want to generate ideas quickly and get them   out to customers to have a look at them as soon as possible .
### Output: 