Mind Mapping 

 Challenge and Selection 

 The purpose of selecting the mind mapping technique was to understand how people choose   which energy drink to buy . How to motivate them to buy a particular brand 's energy drink .   Importance of brand while purchasing such products . Mind mapping as a tool helped me in   understanding the motivation behind buying an energy drink and visually organizing   information . Such products are pretty common among people who are health freaks . What   factors will play a key role in motivating other people to consume this product and what are   the preconceived notions of consuming such products could be directly connected to the   central concept with the help of a mind map . 

 Application 

 I start the process by going to stores that keep energy drinks . Observing people who are   buying or are standing near the aisle having these products . Every hour I change the   environment a little to understand the importance of in - store factors that could affect the   buying behavior . Sometimes going and talking to people acting like another buyer ,   visualizing the consumer 's reaction to the discount ads kept near the products , or asking   consumers whether they would choose products that were with attractive packaging but   expensive or a product that was simply packed and cheaper . These situations helped me in   categorizing the customers as brand loyalists , value buyers , etc , and understand their   respective buying behavior . Also going to places like the gym , parks , etc helped me to   understand how these places influenced and distinguished the purchasing patterns of the   consumers . 

 After this , I called and interviewed people who represented each buyer category to get more   insights from them . 

 This step also becomes important to identify common attributes among the groups . Also , in   the process I researched with the shop owners and their behavior towards storing out products   over the competitors . 

 Insight and approach 

 The insight which I could gather during the process was that people who are health conscious   go for products based on the nutritional info and at times they are the ones , who motivate   people from the group to try these products . Value buyers go for products that are cheap and   do not pay much importance to package or nutritional value , they do pay a tad bit importance   to taste , if on consuming they do n’t like the taste , they may switch to the next best alternative ,   brand loyalists are people who buy the same brand every time or have the experience of using   any product of that brand . The thing I would change in my current approach would be to talk   more to the customers . Here is focused more on observing them . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping 

 Challenge and Selection 

 The purpose of selecting the mind mapping technique was to understand how people choose   which energy drink to buy . How to motivate them to buy a particular brand 's energy drink .   Importance of brand while purchasing such products . Mind mapping as a tool helped me in   understanding the motivation behind buying an energy drink and visually organizing   information . Such products are pretty common among people who are health freaks . What   factors will play a key role in motivating other people to consume this product and what are   the preconceived notions of consuming such products could be directly connected to the   central concept with the help of a mind map . 

 Application 

 I start the process by going to stores that keep energy drinks . Observing people who are   buying or are standing near the aisle having these products . Every hour I change the   environment a little to understand the importance of in - store factors that could affect the   buying behavior . Sometimes going and talking to people acting like another buyer ,   visualizing the consumer 's reaction to the discount ads kept near the products , or asking   consumers whether they would choose products that were with attractive packaging but   expensive or a product that was simply packed and cheaper . These situations helped me in   categorizing the customers as brand loyalists , value buyers , etc , and understand their   respective buying behavior . Also going to places like the gym , parks , etc helped me to   understand how these places influenced and distinguished the purchasing patterns of the   consumers . 

 After this , I called and interviewed people who represented each buyer category to get more   insights from them . 

 This step also becomes important to identify common attributes among the groups . Also , in   the process I researched with the shop owners and their behavior towards storing out products   over the competitors . 

 Insight and approach 

 The insight which I could gather during the process was that people who are health conscious   go for products based on the nutritional info and at times they are the ones , who motivate   people from the group to try these products . Value buyers go for products that are cheap and   do not pay much importance to package or nutritional value , they do pay a tad bit importance   to taste , if on consuming they do n’t like the taste , they may switch to the next best alternative ,   brand loyalists are people who buy the same brand every time or have the experience of using   any product of that brand . The thing I would change in my current approach would be to talk   more to the customers . Here is focused more on observing them .
### Output: 