Challenge and Selection 

 A new product launch in the telecom industry is always very challenging , many parameters should be   considered for a successful launch . There are thousands of products offered by various operators ,   targeted for different consumer groups with varying demographics , and with different needs and   expectations . Coming up with a new product offering that will meet customer expectations , boost   shareholder confidence and trust is probably the most challenging issue telecom operators face globally . 

 The most important parameter to be considered before a product launch is understanding the customer   demand and differentiating yourself from the competitors . I find storytelling a great tool for reaching out   to the target audience in order to establish empathy and emotional connectivity . Once you establish that   connection , your customers will be willing to take part in this exciting journey together with you and also   demonstrate loyalty and ownership . That ’s when you know you have a successful product that stands out . 

 Good stories always remain in the minds of individuals , they are always spoken about and told to others ,   sometimes even to next generations . They also create curiosity and you never want the story to finish if   it is good . 

 Application 

 The first step is understanding the target audience ; who they are , where they come from , what their   background is , what they exactly need and previously experienced . I believe this is the most important   step which defines success and failure . After this , the expectations and needs should be mapped against   current product offerings to understand the gaps and evaluate how these gaps can be addressed with the   new product . The new product is the hero that is here to save the day . 

 The next part is developing a compelling story , simple but flowing , positive , inspiring and intriguing . It has   to be credible so always tell the truth ; genuine and authentic stories are the ones that really establishes   connection at a personal level . The story should appeal to emotion so it would feel relatable to customers . 

 There should be a clear sequence of events in the story , customers should flow with the story from   beginning to the end and left with curiosity and desire to start using the new product , as soon as possible . 

 Once the narrative is in place , visual storytelling elements should be used to keep the attention . The story   should ideally be told with video or animation to enrich the experience and increase comprehension . The   story can have a mix of formal as well as humorous and personal or professional inserts . 

 The story should not leave any doubt or question in the customers minds , otherwise they will look for   other products or wait for other users ’ comments or experience . 

 Telecom operators often use brand ambassadors , celebrities , football superstars , mascots to represent   their brand and tell the story of a new product ; this creates curiosity , emotional connectivity and loyalty . 

 Insight & Approach 

 After the product launch , we evaluate the success of the product against the defined financial and non- financial objectives . Various KPIs are reviewed to determine the success of the new product . Over the last   few years , social media response has been included as a new KPI to measure the success of the story . 

 Nowadays , we are witnessing that the stories communicated by famous football players instead of   mascots are more successful , customers ’ response is more positive and they share the story with other   users which expands the reach to even at a global scale . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 A new product launch in the telecom industry is always very challenging , many parameters should be   considered for a successful launch . There are thousands of products offered by various operators ,   targeted for different consumer groups with varying demographics , and with different needs and   expectations . Coming up with a new product offering that will meet customer expectations , boost   shareholder confidence and trust is probably the most challenging issue telecom operators face globally . 

 The most important parameter to be considered before a product launch is understanding the customer   demand and differentiating yourself from the competitors . I find storytelling a great tool for reaching out   to the target audience in order to establish empathy and emotional connectivity . Once you establish that   connection , your customers will be willing to take part in this exciting journey together with you and also   demonstrate loyalty and ownership . That ’s when you know you have a successful product that stands out . 

 Good stories always remain in the minds of individuals , they are always spoken about and told to others ,   sometimes even to next generations . They also create curiosity and you never want the story to finish if   it is good . 

 Application 

 The first step is understanding the target audience ; who they are , where they come from , what their   background is , what they exactly need and previously experienced . I believe this is the most important   step which defines success and failure . After this , the expectations and needs should be mapped against   current product offerings to understand the gaps and evaluate how these gaps can be addressed with the   new product . The new product is the hero that is here to save the day . 

 The next part is developing a compelling story , simple but flowing , positive , inspiring and intriguing . It has   to be credible so always tell the truth ; genuine and authentic stories are the ones that really establishes   connection at a personal level . The story should appeal to emotion so it would feel relatable to customers . 

 There should be a clear sequence of events in the story , customers should flow with the story from   beginning to the end and left with curiosity and desire to start using the new product , as soon as possible . 

 Once the narrative is in place , visual storytelling elements should be used to keep the attention . The story   should ideally be told with video or animation to enrich the experience and increase comprehension . The   story can have a mix of formal as well as humorous and personal or professional inserts . 

 The story should not leave any doubt or question in the customers minds , otherwise they will look for   other products or wait for other users ’ comments or experience . 

 Telecom operators often use brand ambassadors , celebrities , football superstars , mascots to represent   their brand and tell the story of a new product ; this creates curiosity , emotional connectivity and loyalty . 

 Insight & Approach 

 After the product launch , we evaluate the success of the product against the defined financial and non- financial objectives . Various KPIs are reviewed to determine the success of the new product . Over the last   few years , social media response has been included as a new KPI to measure the success of the story . 

 Nowadays , we are witnessing that the stories communicated by famous football players instead of   mascots are more successful , customers ’ response is more positive and they share the story with other   users which expands the reach to even at a global scale .
### Output: 