Mind Mapping 

 Challenge – I was part of a team in a pharmaceutical company that was preparing to launch   a new product . The challenge was there were 100 products already available in the market   and they were already well established . If we launched this product we will 105th player in   the market and we will be entering the market almost a decade later than earlier entrants .   So now if we launch the product the chances of recall of this product and prescription by   doctor will take a huge effort 

 Selection – Mind mapping is the tool we selected to understand the patterns and ideas   emerging based on our market research and insights collected by talking to doctors and 3rd   party survey of patients . We selected the tool because of enormity of the data and diverse   nature of the data . The idea to use this tool was to identify any big idea or pattern emerging 

 Application – When we used mind mapping ( As beautifully explained in week 3 video by   Neha Kumar ) as a tool to decode the immense data we collected by talking to doctors   throughout the country and analysing the survey , two patterns clearly emerged 

  Doctors said there is lack of compliance in patients because they were not taking the 

 tablets because of difficulty in swallowing which is a common problem in the age   group for which the medicine is prescribed 

  Patient survey gave us the insight on currently available tablets being too big to 

 swallow 

 Mind Mapping helped us identify two patterns 

  Difficulty in swallowing     Big size of tablets 

 Insight -So we decided what if the tablets are smaller in size but equally effective . This will   address both the problems of both the stakeholders . This idea was translated and a smaller   tablet was introduced into the market and even though we were late entrants our sales   zoomed up and soon we were the among the top 4 brands . 

 I have realised the power of design thinking . The answers are all out there , we just need to   ask right questions . Design thinking helps us to ask those right questions . Once you ask right   questions and gather data , identifying the patters becomes of utmost importance and again   design thinking with tools like Mind mapping really helps to get there . Design thinking   shows you the path of how complex problems   can be simplified and how beautiful solutions   can be designed which can make a great difference in the lives of the people 

 Approach – Going forward I would like to use mind mapping as a tool to identify the   patterns from complex data points . After using mind mapping my approach towards   problem solving has become more fun , helps me to get to root cause of the problem and   design solutions which can address the need . Going forward I would like to use all the tools   like visualization , storytelling and learners launch to design comprehensive , scalable , problem   solving solutions 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping 

 Challenge – I was part of a team in a pharmaceutical company that was preparing to launch   a new product . The challenge was there were 100 products already available in the market   and they were already well established . If we launched this product we will 105th player in   the market and we will be entering the market almost a decade later than earlier entrants .   So now if we launch the product the chances of recall of this product and prescription by   doctor will take a huge effort 

 Selection – Mind mapping is the tool we selected to understand the patterns and ideas   emerging based on our market research and insights collected by talking to doctors and 3rd   party survey of patients . We selected the tool because of enormity of the data and diverse   nature of the data . The idea to use this tool was to identify any big idea or pattern emerging 

 Application – When we used mind mapping ( As beautifully explained in week 3 video by   Neha Kumar ) as a tool to decode the immense data we collected by talking to doctors   throughout the country and analysing the survey , two patterns clearly emerged 

  Doctors said there is lack of compliance in patients because they were not taking the 

 tablets because of difficulty in swallowing which is a common problem in the age   group for which the medicine is prescribed 

  Patient survey gave us the insight on currently available tablets being too big to 

 swallow 

 Mind Mapping helped us identify two patterns 

  Difficulty in swallowing     Big size of tablets 

 Insight -So we decided what if the tablets are smaller in size but equally effective . This will   address both the problems of both the stakeholders . This idea was translated and a smaller   tablet was introduced into the market and even though we were late entrants our sales   zoomed up and soon we were the among the top 4 brands . 

 I have realised the power of design thinking . The answers are all out there , we just need to   ask right questions . Design thinking helps us to ask those right questions . Once you ask right   questions and gather data , identifying the patters becomes of utmost importance and again   design thinking with tools like Mind mapping really helps to get there . Design thinking   shows you the path of how complex problems   can be simplified and how beautiful solutions   can be designed which can make a great difference in the lives of the people 

 Approach – Going forward I would like to use mind mapping as a tool to identify the   patterns from complex data points . After using mind mapping my approach towards   problem solving has become more fun , helps me to get to root cause of the problem and   design solutions which can address the need . Going forward I would like to use all the tools   like visualization , storytelling and learners launch to design comprehensive , scalable , problem   solving solutions
### Output: 