Visualization 

 Written by Saly , 5th Nov 2019 

 Challenge & Selection 

 I have been working for a telecommunication company as a designer . Now our 

 company is struggling to develop a new business model as a next - generation 

 growth power . We are testing a new service every day and frequently lose from it 

 and have to learn . 

 The most beneficial and convincing tool I have ever used as a service designer is 

 Visualization . Whenever I start a new project , there is countless further 

 technology information over tens of stakeholders I have to consider . It is 

 challenging to learn about brand new technological components , including AR , 

 VR , 5 G , etc . for every upcoming project . It is the very first step and fundamental 

 procedure to define what is the goal of a new project and to be on the same 

 page with core stakeholders . Visualization could be a powerful engine for on- 

 going communication on how to explain new technology would be applied for a 

 new digital service . With the visualization tool , I could compare new tech into 

 daily life , such as a flying car or Japanese famous cartoon ' Dragon - ball ' scout . 

 It is significant to share one 's ideas with other project members , including every 

 little clue on their mind . If we discuss one 's opinion dealing with " What is the key 

 problem we are struggling to solve together ? " , I frequently have experienced that 

 only a few members who have more experience in this filed or who have a higher 

 position might have a dominant position . Who are not familiar with the project 

 and who has different ideas would hesitate to raise one 's opinion . I believe 

 visualization tools could prevent this kind of problem as a non - verbal way of 

 communication . Every member could imagine based on what the other 's post - it 

 with a sketch or even doodling then develop it in positive ways . My role as a 

 service designer is to stimulate design thinking , not analysis what it is and why 

 this paint comes . In the first step , we need to elaborate on what we are facing to 

 figure out every element regarding the project . 

 Application 

 I usually apply this powerful tool with two contrasting images . It is essential to 

 get used to drawing because most of the project participants seldom have a 

 chance to bring . That 's why I show my real painting with a straw man who looks 

 like kindergarten students made . To develop one 's image , I utilize " Now " and 

 " New " moments , which are similar to " As - Is " and " To - Be " methodology . If we 

 could download a new Marvel Movie within 5 seconds on our existing 

 smartphone , what might happen to our daily life ? ( This question is closely related 

 to the latest technology 5 G , AR , and VR . ) 

 If appropriate to the project situation , I frequently adopt the tool ' Storytelling ' 

 which display a synergy effect with ' Visualization . ' People could imagine when 

 they recognize the virtual situation as their own real life . The strong story would 

 develop emotional connecting between participants and new conditions . The 

 facilitator should elaborate on compelling stories that every participant could get 

 immersed in their daily life . Then team members easily imagine what kinds of 

 new events are upcoming with a given situation with pros and cons . The more 

 powerful the story is , the more detail ideas might come with one 's drawing . My 

 success point depends on could my narrative has an underlying need for 

 participants . 

 For this activity , I develop a persona representing their family members or friends , 

 even coworking employees . Imagination becomes powerful when stakeholders 

 shift their positions and then think outside the box . I show the famous actor or 

 actress image as a persona and suggest three questions to answer , such as ; 1 ) 

 What kinds of activities are possible for the above persona ? 2 ) What might be 

 still unmet needs for those personas ? 3 ) With the new technology , how the 

 persona seems to feel ? While they are imagining and developing one 's idea , I set 

 a ground - rule " Do not talk with another participant . " I give almost 5 minutes for 

 each question and then display each one 's drawing on the wall . Then I give 

 another 5 minutes to look around the other 's answer without talking to each 

 other . After this session , participants could redesign their ideas with different 

 color pens for 5 minutes . After 25 minutes , participants finally share own 's 

 opinion and discuss one 's draft and revision together . 

 Insight & Approach 

 What I have learned from conduction this exercise after starting this course work 

 is an emotional connection to the given situation is a crucial success factor to 

 utilize Visualization and storytelling . Even a participant who is not familiar with 

 drawing and persona methodology could be lost in a situational assignment and 

 build one 's original story . Whenever I suggested ambiguous contrasting guide 

 images ( As - Is vs. To - Be or A / B ) at the first stage , participants rarely get immersed 

 into a persona . Furthermore , I have realized that imagination without 

 communication could be powerful than detail descriptions . Sometimes every little 

 detail might help participants develop their ideas more realistic ; on the other 

 hand , it put a cap on the storyline . It is essential for imagination that there would 

 be room for creativity , story , and emotional engagement . As a service designer , I 

 try to find out the balance between appropriate enough instructions and 

 sufficient room . 

 I am still on my way to figure out how to apply design thinking methodology for 

 digital service innovation . I have to estimate which level of description is 

 appropriate for participants to get immersed in an imaginative story . The point 

 might be modified based on participants ' experience with the new technology or 

 design thinking tools . As a service designer , I need to be conscious of the design 

 thinking methodology , including Visualization , Storytelling , and business case 

 studies from now on . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Saly
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization 

 Written by Saly , 5th Nov 2019 

 Challenge & Selection 

 I have been working for a telecommunication company as a designer . Now our 

 company is struggling to develop a new business model as a next - generation 

 growth power . We are testing a new service every day and frequently lose from it 

 and have to learn . 

 The most beneficial and convincing tool I have ever used as a service designer is 

 Visualization . Whenever I start a new project , there is countless further 

 technology information over tens of stakeholders I have to consider . It is 

 challenging to learn about brand new technological components , including AR , 

 VR , 5 G , etc . for every upcoming project . It is the very first step and fundamental 

 procedure to define what is the goal of a new project and to be on the same 

 page with core stakeholders . Visualization could be a powerful engine for on- 

 going communication on how to explain new technology would be applied for a 

 new digital service . With the visualization tool , I could compare new tech into 

 daily life , such as a flying car or Japanese famous cartoon ' Dragon - ball ' scout . 

 It is significant to share one 's ideas with other project members , including every 

 little clue on their mind . If we discuss one 's opinion dealing with " What is the key 

 problem we are struggling to solve together ? " , I frequently have experienced that 

 only a few members who have more experience in this filed or who have a higher 

 position might have a dominant position . Who are not familiar with the project 

 and who has different ideas would hesitate to raise one 's opinion . I believe 

 visualization tools could prevent this kind of problem as a non - verbal way of 

 communication . Every member could imagine based on what the other 's post - it 

 with a sketch or even doodling then develop it in positive ways . My role as a 

 service designer is to stimulate design thinking , not analysis what it is and why 

 this paint comes . In the first step , we need to elaborate on what we are facing to 

 figure out every element regarding the project . 

 Application 

 I usually apply this powerful tool with two contrasting images . It is essential to 

 get used to drawing because most of the project participants seldom have a 

 chance to bring . That 's why I show my real painting with a straw man who looks 

 like kindergarten students made . To develop one 's image , I utilize " Now " and 

 " New " moments , which are similar to " As - Is " and " To - Be " methodology . If we 

 could download a new Marvel Movie within 5 seconds on our existing 

 smartphone , what might happen to our daily life ? ( This question is closely related 

 to the latest technology 5 G , AR , and VR . ) 

 If appropriate to the project situation , I frequently adopt the tool ' Storytelling ' 

 which display a synergy effect with ' Visualization . ' People could imagine when 

 they recognize the virtual situation as their own real life . The strong story would 

 develop emotional connecting between participants and new conditions . The 

 facilitator should elaborate on compelling stories that every participant could get 

 immersed in their daily life . Then team members easily imagine what kinds of 

 new events are upcoming with a given situation with pros and cons . The more 

 powerful the story is , the more detail ideas might come with one 's drawing . My 

 success point depends on could my narrative has an underlying need for 

 participants . 

 For this activity , I develop a persona representing their family members or friends , 

 even coworking employees . Imagination becomes powerful when stakeholders 

 shift their positions and then think outside the box . I show the famous actor or 

 actress image as a persona and suggest three questions to answer , such as ; 1 ) 

 What kinds of activities are possible for the above persona ? 2 ) What might be 

 still unmet needs for those personas ? 3 ) With the new technology , how the 

 persona seems to feel ? While they are imagining and developing one 's idea , I set 

 a ground - rule " Do not talk with another participant . " I give almost 5 minutes for 

 each question and then display each one 's drawing on the wall . Then I give 

 another 5 minutes to look around the other 's answer without talking to each 

 other . After this session , participants could redesign their ideas with different 

 color pens for 5 minutes . After 25 minutes , participants finally share own 's 

 opinion and discuss one 's draft and revision together . 

 Insight & Approach 

 What I have learned from conduction this exercise after starting this course work 

 is an emotional connection to the given situation is a crucial success factor to 

 utilize Visualization and storytelling . Even a participant who is not familiar with 

 drawing and persona methodology could be lost in a situational assignment and 

 build one 's original story . Whenever I suggested ambiguous contrasting guide 

 images ( As - Is vs. To - Be or A / B ) at the first stage , participants rarely get immersed 

 into a persona . Furthermore , I have realized that imagination without 

 communication could be powerful than detail descriptions . Sometimes every little 

 detail might help participants develop their ideas more realistic ; on the other 

 hand , it put a cap on the storyline . It is essential for imagination that there would 

 be room for creativity , story , and emotional engagement . As a service designer , I 

 try to find out the balance between appropriate enough instructions and 

 sufficient room . 

 I am still on my way to figure out how to apply design thinking methodology for 

 digital service innovation . I have to estimate which level of description is 

 appropriate for participants to get immersed in an imaginative story . The point 

 might be modified based on participants ' experience with the new technology or 

 design thinking tools . As a service designer , I need to be conscious of the design 

 thinking methodology , including Visualization , Storytelling , and business case 

 studies from now on .
### Output: 