STORYTELLING 

 CHALLENGE & SELECTION 

 I chose the tool known as Storytelling because I consider myself that it would help 

 me to develop my skills at work . 

 I am an innovation manager in a telecommunications company in Ecuador and 

 one of the things I must do is find new products with my team to work for the company . 

 I think that having an effective organizational structure in the business help 

 employees and managers to communicate effectively and work in an efficient way . This 

 structure had helped employees to be motivated in their work , as a consequence , the 

 final results of our new products had accomplished our goals and help us to offer a great 

 experience to our customers to be satisfied with our goods and services . 

 APPLICATION 

 One of the processes that we deal with in innovation departments is to create new 

 goods to offer to the customers . 

 Our process about creating new products is related to several ways . One of them 

 can be by the use of Design Thinking , which helps us to research and notice what are the 

 need and wants of our customers . It is important to know about our customers ’ needs and 

 wants in order to accomplish them and offer them products with high quality that can be 

 better than their expectations . Where they can found value in our goods and services . 

 And bring all of this to the creation of a solution that helps you in your day - to - day work 

 and even for your own clients . 

 But it does not all end there , In our courses , we notice that a lot of managers are 

 tire of seeing Power Point ’s presentations because all suppliers use it and do not look for 

 new presentations methods . They must find a solution to share and sell their ideas to 

 managers instead of just using PowerPoint . Maybe share a history that must be related 

 to the products that they want to make know about it . About the process , how the idea 

 was to create , the issues the business face , how they solve it and make them know why 

 their product is important , how their product is better than their competitors of the same 

 segment . What are the expectative of this new product ? 

 How they know they made enough market research to target the adequate 

 customer and how they can assure that the product is covering all of their preferences . 

 In this business , knowing how to reach customers in the right way is an art that , 

 according to what has been seen in the course , there is no established recipe , but rather 

 the practice that makes us improve over time , finding that story that allows us to capture 

 the attention of customers when presenting a product is extremely important . 

 INSIGHT & APPROACH 

 Applying this tool in a presentation of a product like a face ID was an advantage of 

 a unique selling proposition in order to adapt to this new era . In this pandemic and with a 

 high rate of unemployment in South America , The topic of security is something that is 

 very useful when establishing a structure to tell a story . 

 The fact of recognizing someone who is suspect to be dangerous and suddenly 

 arrive at a bank is a subject that may obligate customers to feel a necessity to know more 

 information about the product . An example can be demonstrating how this technology 

 can be applied and how it will help them in their daily lives makes customers feel 

 motivated and if they add questions related to this product we are going to give them an 

 answer , that makes keeping our potential customers attentive to what we say and , in fact , 

 in the end , they continue talking about the solution and other types of applications . 

 Definitely , the tool of Storytelling is powerful to focus on our customers and 

 maintain them engaged in our conversation in order to make them know about our 

 products . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: STORYTELLING 

 CHALLENGE & SELECTION 

 I chose the tool known as Storytelling because I consider myself that it would help 

 me to develop my skills at work . 

 I am an innovation manager in a telecommunications company in Ecuador and 

 one of the things I must do is find new products with my team to work for the company . 

 I think that having an effective organizational structure in the business help 

 employees and managers to communicate effectively and work in an efficient way . This 

 structure had helped employees to be motivated in their work , as a consequence , the 

 final results of our new products had accomplished our goals and help us to offer a great 

 experience to our customers to be satisfied with our goods and services . 

 APPLICATION 

 One of the processes that we deal with in innovation departments is to create new 

 goods to offer to the customers . 

 Our process about creating new products is related to several ways . One of them 

 can be by the use of Design Thinking , which helps us to research and notice what are the 

 need and wants of our customers . It is important to know about our customers ’ needs and 

 wants in order to accomplish them and offer them products with high quality that can be 

 better than their expectations . Where they can found value in our goods and services . 

 And bring all of this to the creation of a solution that helps you in your day - to - day work 

 and even for your own clients . 

 But it does not all end there , In our courses , we notice that a lot of managers are 

 tire of seeing Power Point ’s presentations because all suppliers use it and do not look for 

 new presentations methods . They must find a solution to share and sell their ideas to 

 managers instead of just using PowerPoint . Maybe share a history that must be related 

 to the products that they want to make know about it . About the process , how the idea 

 was to create , the issues the business face , how they solve it and make them know why 

 their product is important , how their product is better than their competitors of the same 

 segment . What are the expectative of this new product ? 

 How they know they made enough market research to target the adequate 

 customer and how they can assure that the product is covering all of their preferences . 

 In this business , knowing how to reach customers in the right way is an art that , 

 according to what has been seen in the course , there is no established recipe , but rather 

 the practice that makes us improve over time , finding that story that allows us to capture 

 the attention of customers when presenting a product is extremely important . 

 INSIGHT & APPROACH 

 Applying this tool in a presentation of a product like a face ID was an advantage of 

 a unique selling proposition in order to adapt to this new era . In this pandemic and with a 

 high rate of unemployment in South America , The topic of security is something that is 

 very useful when establishing a structure to tell a story . 

 The fact of recognizing someone who is suspect to be dangerous and suddenly 

 arrive at a bank is a subject that may obligate customers to feel a necessity to know more 

 information about the product . An example can be demonstrating how this technology 

 can be applied and how it will help them in their daily lives makes customers feel 

 motivated and if they add questions related to this product we are going to give them an 

 answer , that makes keeping our potential customers attentive to what we say and , in fact , 

 in the end , they continue talking about the solution and other types of applications . 

 Definitely , the tool of Storytelling is powerful to focus on our customers and 

 maintain them engaged in our conversation in order to make them know about our 

 products .
### Output: 