Challenge   During my last project , I was assigned the task to design a marketing campaign and decide   different marketing mediums for different segments of customers . The Manager asked us to   complete the work within 12 days with detailed market segmentation and campaigns for each   customer segment .      Selection   I used the visualization approach for segmentation and learning launch for designing the   marketing campaigns . I think the visualization of customer personas will help us in   connecting better with them and having empathy which will help us in better meeting their   needs . Also , we used the learning launch for marketing campaigns . Marketing is something   that requires experimentation and hence we used this tool .     Application   For the first task , we started collecting information about our customers . Segmentation based   on only age and demographics is not a good idea and hence we proceed through persona   making of customers     Visualisation helped us in this . We created a detailed persona that not only contains   information about age gender and other demographics but also contains information such as   likes and dislikes , preferences , problems they face and a short description . I am attaching a   template here for a better understanding . This persona helped us in visualizing our customers   better .      Then we began with designing the marketing campaign . We selected each segment and   everyone suggested different channels and mediums . We did test all the ideas using the data   from our previous marketing campaigns . The data helped us in accepting / rejecting the   hypothesis .      Insight and Approach   Visualization is an amazing tool . This helps in conveying our ideas better and in a more   concise manner . In our case , our team customer segmentation based on visualization helped a   lot . The segments are more accurate and easier to target . The product team also agreed to the   idea that persona helped them in understanding the customer better .     Learning Launch is also a great tool . Instead of rejecting our ideas on the basis of a   hypothesis , it 's better to do some experimentation .   We tested our hypothesis by checking which marketing channels are more effective in   different segments 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge   During my last project , I was assigned the task to design a marketing campaign and decide   different marketing mediums for different segments of customers . The Manager asked us to   complete the work within 12 days with detailed market segmentation and campaigns for each   customer segment .      Selection   I used the visualization approach for segmentation and learning launch for designing the   marketing campaigns . I think the visualization of customer personas will help us in   connecting better with them and having empathy which will help us in better meeting their   needs . Also , we used the learning launch for marketing campaigns . Marketing is something   that requires experimentation and hence we used this tool .     Application   For the first task , we started collecting information about our customers . Segmentation based   on only age and demographics is not a good idea and hence we proceed through persona   making of customers     Visualisation helped us in this . We created a detailed persona that not only contains   information about age gender and other demographics but also contains information such as   likes and dislikes , preferences , problems they face and a short description . I am attaching a   template here for a better understanding . This persona helped us in visualizing our customers   better .      Then we began with designing the marketing campaign . We selected each segment and   everyone suggested different channels and mediums . We did test all the ideas using the data   from our previous marketing campaigns . The data helped us in accepting / rejecting the   hypothesis .      Insight and Approach   Visualization is an amazing tool . This helps in conveying our ideas better and in a more   concise manner . In our case , our team customer segmentation based on visualization helped a   lot . The segments are more accurate and easier to target . The product team also agreed to the   idea that persona helped them in understanding the customer better .     Learning Launch is also a great tool . Instead of rejecting our ideas on the basis of a   hypothesis , it 's better to do some experimentation .   We tested our hypothesis by checking which marketing channels are more effective in   different segments
### Output: 