LEARNING LAUNCH ( MODULE 4 ) 

 CHALLENGE 

 The challenge I posed to put into practice the knowledge acquired during this course   was : How could I start a business in times of crisis caused by the pandemic ? This was the   challenge question that I asked at the beginning , then I remembered that in my family   We had had a business that had not worked for more than 10 years . This business   consisted of selling lemon cookies characteristic of the town where my family comes   from . As I wanted to start a family business , I thought that returning to this option would   be very profitable , but of course , adding a touch that would make us different from the   rest of the neighborhood bakeries . 

 SELECTION 

 The tool I selected for this occasion was the learning launch , this taking into account the   process that is applied to put this tool into practice ( learned during the course ) ,   considering the process I thought it was closely related to what I wanted to do with the   challenge : in the first instance the idea was had , a target audience was sought ( starting   with the residents of the neighborhood ) , attending to a need but more than a need an   opportunity to improve what already existed in the market and to innovate in products ,   there are bakeries in the neighborhood and none of them sell traditional cookies .   Thinking through the process to do a learning launch was exactly what the business idea   needed to come up . 

 APPLICATION 

 In the first instance , the idea was had , the sale of traditional cookies , then to start doing   the pilot tests , the residents of the neighborhood were taken as the target audience , as   I said before , more than a need found , this business tried to enter the market with a   novel product , but of course not only novel but desired by the target public , since , from   its observation , it was concluded that most of the neighbors were older people , who   preferred traditional products , this represented a great opportunity For us , because this   need was not being satisfied , and of course , the fact of starting to venture with a   different , traditional but novel product ( although it seems paradoxical ) has   differentiated us a lot from the competition . 

 INSIGHT 

 Being honest , I did not believe that this business idea would be succsessful , in fact , I   thought that , due to the global situation due to the pandemic , it would be very difficult   to achieve sales that could collect the initial investment , however , the application of the 

 tools Design thinking not only changed what I thought , but showed it , now our business   has been a success and many people come to get their cookies . 

 APPROACH 

 Now we are thinking of venturing into new products , different from our flagship product   " Lemon cookies " , but we also want to launch learning about another target audience ,   perhaps younger , but this time we want to carry out an analysis of what it really is new   market segment asks . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: LEARNING LAUNCH ( MODULE 4 ) 

 CHALLENGE 

 The challenge I posed to put into practice the knowledge acquired during this course   was : How could I start a business in times of crisis caused by the pandemic ? This was the   challenge question that I asked at the beginning , then I remembered that in my family   We had had a business that had not worked for more than 10 years . This business   consisted of selling lemon cookies characteristic of the town where my family comes   from . As I wanted to start a family business , I thought that returning to this option would   be very profitable , but of course , adding a touch that would make us different from the   rest of the neighborhood bakeries . 

 SELECTION 

 The tool I selected for this occasion was the learning launch , this taking into account the   process that is applied to put this tool into practice ( learned during the course ) ,   considering the process I thought it was closely related to what I wanted to do with the   challenge : in the first instance the idea was had , a target audience was sought ( starting   with the residents of the neighborhood ) , attending to a need but more than a need an   opportunity to improve what already existed in the market and to innovate in products ,   there are bakeries in the neighborhood and none of them sell traditional cookies .   Thinking through the process to do a learning launch was exactly what the business idea   needed to come up . 

 APPLICATION 

 In the first instance , the idea was had , the sale of traditional cookies , then to start doing   the pilot tests , the residents of the neighborhood were taken as the target audience , as   I said before , more than a need found , this business tried to enter the market with a   novel product , but of course not only novel but desired by the target public , since , from   its observation , it was concluded that most of the neighbors were older people , who   preferred traditional products , this represented a great opportunity For us , because this   need was not being satisfied , and of course , the fact of starting to venture with a   different , traditional but novel product ( although it seems paradoxical ) has   differentiated us a lot from the competition . 

 INSIGHT 

 Being honest , I did not believe that this business idea would be succsessful , in fact , I   thought that , due to the global situation due to the pandemic , it would be very difficult   to achieve sales that could collect the initial investment , however , the application of the 

 tools Design thinking not only changed what I thought , but showed it , now our business   has been a success and many people come to get their cookies . 

 APPROACH 

 Now we are thinking of venturing into new products , different from our flagship product   " Lemon cookies " , but we also want to launch learning about another target audience ,   perhaps younger , but this time we want to carry out an analysis of what it really is new   market segment asks .
### Output: 