EXAMPLE – JOURNEY MAP 

 THE CHALLENGE     My wife owns a business that sells health and beauty products . As a result of the codvid pandemic and   the restrictions that are in place until now , sales fell . delivery personnel had to be fired and operations   slowed down . There are restrictions for the sale of products in store . Although deliveries are made at   home and at no additional cost , sales do not go up . The option to reduce the price of the product was not   an option , there had been product promotions without great variations in sales     THE SELECTION      We provide solutions through the design thinking method with the aim of increasing sales . but lacking   quantitative information , we opted for a journey map as a tool . We carry out the research with regular   customers of the products . The journey map was done with 4 costumers .       THE APPLICATION      For the application of the jurney map we contacted frequent clients , who through interviews via ZOOM   could not be face - to - face due to bio - security measures , key questions were asked and they were used to   show the benefits of the products . The discoveries when talking directly with our clients generated several   hypotheses . We were somehow advancing what would be WHAT IF ? .   The results generated in the   interviews and through the journal map we were able to do interviews every other day , for a week 15   minutes . the new normal allows us to be flexible in our research methods .   In a next meeting and with the   results obtained , we opted for some ideas for rapid implementation .       INSIGHT & APPROACH     The information collected from our clients was very valuable . Despite the quarantine , they continued to   buy the products . 

 •   underlying diseases ( reunatism , joint pain ) 

 •   Being natural products , our clients felt that they were better than chemical ones . 

 •   Customers knew that the products we sold were fortified with VITAMINS A B C E D OMEGA   3 . 

 •   in times of codvid ,   is necessary to reinforce the immune system with vitamins . 

 They valued that the delivery personnel have biosecurity measures in the deliveries of the product .     The data we obtained led us to make the decision to make a change in communication on social networks ,   which is the channel through which more sales are made .     We made multimedia material showing the staff making the deliveries with all the biosafety measures , we   made more emphasis on the consumption of the product as a vitamin supplement , which in addition to   doing good for basic diseases were reinforced with vitamins .     Carrying out these two actions obtained from the journey maps and interviews with clients , they gave us   enough feedback and insights to better analyze how to arrive objectively in the communication of the   product .     Although we have not yet had an exponential increase in sales , the level of inquiries about potential   customers has risen , which indicates that we are on the right track . The non - traditional tools that design   thinking gives us are applicable and flexible even for small businesses such as my wife . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: EXAMPLE – JOURNEY MAP 

 THE CHALLENGE     My wife owns a business that sells health and beauty products . As a result of the codvid pandemic and   the restrictions that are in place until now , sales fell . delivery personnel had to be fired and operations   slowed down . There are restrictions for the sale of products in store . Although deliveries are made at   home and at no additional cost , sales do not go up . The option to reduce the price of the product was not   an option , there had been product promotions without great variations in sales     THE SELECTION      We provide solutions through the design thinking method with the aim of increasing sales . but lacking   quantitative information , we opted for a journey map as a tool . We carry out the research with regular   customers of the products . The journey map was done with 4 costumers .       THE APPLICATION      For the application of the jurney map we contacted frequent clients , who through interviews via ZOOM   could not be face - to - face due to bio - security measures , key questions were asked and they were used to   show the benefits of the products . The discoveries when talking directly with our clients generated several   hypotheses . We were somehow advancing what would be WHAT IF ? .   The results generated in the   interviews and through the journal map we were able to do interviews every other day , for a week 15   minutes . the new normal allows us to be flexible in our research methods .   In a next meeting and with the   results obtained , we opted for some ideas for rapid implementation .       INSIGHT & APPROACH     The information collected from our clients was very valuable . Despite the quarantine , they continued to   buy the products . 

 •   underlying diseases ( reunatism , joint pain ) 

 •   Being natural products , our clients felt that they were better than chemical ones . 

 •   Customers knew that the products we sold were fortified with VITAMINS A B C E D OMEGA   3 . 

 •   in times of codvid ,   is necessary to reinforce the immune system with vitamins . 

 They valued that the delivery personnel have biosecurity measures in the deliveries of the product .     The data we obtained led us to make the decision to make a change in communication on social networks ,   which is the channel through which more sales are made .     We made multimedia material showing the staff making the deliveries with all the biosafety measures , we   made more emphasis on the consumption of the product as a vitamin supplement , which in addition to   doing good for basic diseases were reinforced with vitamins .     Carrying out these two actions obtained from the journey maps and interviews with clients , they gave us   enough feedback and insights to better analyze how to arrive objectively in the communication of the   product .     Although we have not yet had an exponential increase in sales , the level of inquiries about potential   customers has risen , which indicates that we are on the right track . The non - traditional tools that design   thinking gives us are applicable and flexible even for small businesses such as my wife .
### Output: 