ORIFLAME 

 CHALLENGE 

 I am an office manager for a company which is situated on a university campus . Clearly its main   customers are students but also our target group is not only focused on students but rather the staff of   the university and corporate companies outside of campus as well as other individuals . Our challenge   was how to draw lots of students and the rest of the target group to come around and use our facility   which is browsing the internet using our computers and also by printing their assignments and other   projects so as to boost our business income . This is because , here in Africa , Ghana , not everyone is able   to access fast internet connection from the comfort of their homes and also not everyone has an   electronic printer for printing documents and others . 

 SELECTION 

 Our team decided to go through several design thinking tools and we decided to use or try the mind   mapping tool so as to know why customers find it reluctant to come to our façade to patronize our   business . 

 APPLICATION 

 We started the application of this design thinking tool by asking ourselves the current reality on the   ground . That is by asking the “ what is ? ” question . We then did a survey by researching and collecting   data from the students on campus by creating a soft and hard copy questionnaire which was aimed at   asking students what we could do to improve our business and also make life much easier for them on   campus . This in effect was to know the minds of our customers .After collecting this data , we then   moved to the “ what if ? ” question which was based on the data we had collected from the student and   our entire target group . Some of the brainstorm ideas that came up was that , students wanted a more   faster and convenient way where we could provide internet access to them in the comfort of their   hostels . Other customers also wanted a way where they could forward their assignments and   documents to us so as to avoid queuing when they walk into our space . 

 This challenge really kept us on our toes because these were facts and we needed to develop concepts   in solving the problem . For instance after days of brainstorming , and developing concepts , we realized   that creating individual username and password codes for our customers would wow them and also   grant the   access to use our internet network from the comfort of their hostels and not necessarily   making them walk to our hub . We also noticed that we could create and email account where our target   group or customers could just send us their works or documents to be printed for them and would be   ready by the time they walked in to pick them up . 

 INSIGHT&APPROACH 

 By applying this design thinking tool , our team was able to identify and also get positive feedback from   our customers . We still thought through results which would continue to make it more enjoyable and   fruitful.so moving forward our team would review better ways in this insight that would make the future   better . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: ORIFLAME 

 CHALLENGE 

 I am an office manager for a company which is situated on a university campus . Clearly its main   customers are students but also our target group is not only focused on students but rather the staff of   the university and corporate companies outside of campus as well as other individuals . Our challenge   was how to draw lots of students and the rest of the target group to come around and use our facility   which is browsing the internet using our computers and also by printing their assignments and other   projects so as to boost our business income . This is because , here in Africa , Ghana , not everyone is able   to access fast internet connection from the comfort of their homes and also not everyone has an   electronic printer for printing documents and others . 

 SELECTION 

 Our team decided to go through several design thinking tools and we decided to use or try the mind   mapping tool so as to know why customers find it reluctant to come to our façade to patronize our   business . 

 APPLICATION 

 We started the application of this design thinking tool by asking ourselves the current reality on the   ground . That is by asking the “ what is ? ” question . We then did a survey by researching and collecting   data from the students on campus by creating a soft and hard copy questionnaire which was aimed at   asking students what we could do to improve our business and also make life much easier for them on   campus . This in effect was to know the minds of our customers .After collecting this data , we then   moved to the “ what if ? ” question which was based on the data we had collected from the student and   our entire target group . Some of the brainstorm ideas that came up was that , students wanted a more   faster and convenient way where we could provide internet access to them in the comfort of their   hostels . Other customers also wanted a way where they could forward their assignments and   documents to us so as to avoid queuing when they walk into our space . 

 This challenge really kept us on our toes because these were facts and we needed to develop concepts   in solving the problem . For instance after days of brainstorming , and developing concepts , we realized   that creating individual username and password codes for our customers would wow them and also   grant the   access to use our internet network from the comfort of their hostels and not necessarily   making them walk to our hub . We also noticed that we could create and email account where our target   group or customers could just send us their works or documents to be printed for them and would be   ready by the time they walked in to pick them up . 

 INSIGHT&APPROACH 

 By applying this design thinking tool , our team was able to identify and also get positive feedback from   our customers . We still thought through results which would continue to make it more enjoyable and   fruitful.so moving forward our team would review better ways in this insight that would make the future   better .
### Output: 