Blanca Serrano   Peer review assignment 

 Reflection – Visualization 

 1 CHALLENGE 

 I work in the marketing department of a multinational company that sells cameras and   printers . My work is mostly in the business to business ( B2B ) area , we partner with   retailers and ecommerce platforms to sell products . 

 As a result , there is a need to train external personnel in the use of our products so they   can deliver the best solutions and give good sales pitch to consumers . 

 Due to this need , we developed an e - learning platform to train salespeople from partners   in the correct use of our products , since in - person training is not always possible due to   large number of salespeople to train and the fact that they are spread throughout the   country . 

 However , initial implementation of the platform was rocky due to lack of resources and   when it finally took off the users did n’t use it steadily , they registered , did a few courses   and then never used it again . 

 We are currently looking for a way to make the platform more appealing and useful to   the users , since we hope to provide good resources and value to the users . 

 2 SELECTION 

 We are going to use Visualization . This is a technique that requires participants to   make use of graphics , photography , animation or any other visual medium to express   their feelings or ideas . 

 Since we are dealing with a website , we have a highly visual component that would   be better served by graphical techniques . 

 It also allows users to see themselves to see a physical representation of a website in   progress and to add any input in a way that is accessible to anyone , not just   programmers . It enables fluid communication . 

 Blanca Serrano   Peer review assignment 

 3 APPLICATION 

 First , we need to assemble a sample of users , to ensure diversity , we randomly pick a   group of 15 salespeople in each province of the country . 

 They are informed of the experiment and we request their consent and participation . 

 We go to each province to meet them at their workplace afterhours , with drawing   supplies on hand , both traditional and digital , for those who want to draw with things   like Illustrator . 

 We apply visualization in two different ways ; the first , to have people do a sketch of   their learning journey , how the come to learning something new , what they enjoy   about it , what they do n’t and so forth . 

 Those sketches might look something like this , or they might look entirely different   and that ’s what we are looking for , for the difference in users ’ perceptions . 

 Blanca Serrano   Peer review assignment 

 Second , we want users to draw their favorite website , regardless of what the website   is about . We do n’t want to limit people ’s imagination by putting strict rules in place .   Getting to know users ’ tastes will let us apply favored designs to our page , even if the   content is very different . 

 We then analyze both sketches for common patterns and sum up those patterns in post it   notes . 

 We will then have a collective brainstorming session in which we will try to come up   with solutions to apply and implement in the platform . After that , we will retire , but   only after having created a group to stay in touch with the participants . 

 Blanca Serrano   Peer review assignment 

 Once we get back from this round of contacts , we will prototype solutions and poll our   users for opinions on ongoing progress , so we can course correct on time if something is   bad . 

 After we settle on the ideas we want to implement , we will make a schedule and we will   develop and apply them accordingly . 

 4 INSIGHT 

 The experiment proved to be a very empathic experience , we were able to see the way   people perceived their experiences and their preferences for design . It allowed us to   tailor design going forward in a way that was more user friendly , not only   aesthetically , but also functionally . 

 One of the things we learned was that the learning experience could not be a hurdle   for the learning materials themselves , it had to flow more easily , instead of having 3   different pages just to deal with registration and 4 clicks to get to a certain course . 

 It also proved the value of design thinking techniques in providing new ways to tackle   both routine and unexpected challenges , it provides a framework and resources that   were easy to understand for our users instead of complex flows or processes that would   have impeded the daily life of our users . 

 5 APPROACH 

 While we gained a lot of insight from this experiment , next time we might do better   using ethnographic research first , since a lot more people , specially salespeople , are   more comfortable with talking than with drawing . 

 Even if we did stress that artistic quality was not the point , some people felt more   inhibition that if it were simply a conversation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Blanca Serrano, Blanca Serrano, Blanca Serrano, Blanca Serrano
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Blanca Serrano   Peer review assignment 

 Reflection – Visualization 

 1 CHALLENGE 

 I work in the marketing department of a multinational company that sells cameras and   printers . My work is mostly in the business to business ( B2B ) area , we partner with   retailers and ecommerce platforms to sell products . 

 As a result , there is a need to train external personnel in the use of our products so they   can deliver the best solutions and give good sales pitch to consumers . 

 Due to this need , we developed an e - learning platform to train salespeople from partners   in the correct use of our products , since in - person training is not always possible due to   large number of salespeople to train and the fact that they are spread throughout the   country . 

 However , initial implementation of the platform was rocky due to lack of resources and   when it finally took off the users did n’t use it steadily , they registered , did a few courses   and then never used it again . 

 We are currently looking for a way to make the platform more appealing and useful to   the users , since we hope to provide good resources and value to the users . 

 2 SELECTION 

 We are going to use Visualization . This is a technique that requires participants to   make use of graphics , photography , animation or any other visual medium to express   their feelings or ideas . 

 Since we are dealing with a website , we have a highly visual component that would   be better served by graphical techniques . 

 It also allows users to see themselves to see a physical representation of a website in   progress and to add any input in a way that is accessible to anyone , not just   programmers . It enables fluid communication . 

 Blanca Serrano   Peer review assignment 

 3 APPLICATION 

 First , we need to assemble a sample of users , to ensure diversity , we randomly pick a   group of 15 salespeople in each province of the country . 

 They are informed of the experiment and we request their consent and participation . 

 We go to each province to meet them at their workplace afterhours , with drawing   supplies on hand , both traditional and digital , for those who want to draw with things   like Illustrator . 

 We apply visualization in two different ways ; the first , to have people do a sketch of   their learning journey , how the come to learning something new , what they enjoy   about it , what they do n’t and so forth . 

 Those sketches might look something like this , or they might look entirely different   and that ’s what we are looking for , for the difference in users ’ perceptions . 

 Blanca Serrano   Peer review assignment 

 Second , we want users to draw their favorite website , regardless of what the website   is about . We do n’t want to limit people ’s imagination by putting strict rules in place .   Getting to know users ’ tastes will let us apply favored designs to our page , even if the   content is very different . 

 We then analyze both sketches for common patterns and sum up those patterns in post it   notes . 

 We will then have a collective brainstorming session in which we will try to come up   with solutions to apply and implement in the platform . After that , we will retire , but   only after having created a group to stay in touch with the participants . 

 Blanca Serrano   Peer review assignment 

 Once we get back from this round of contacts , we will prototype solutions and poll our   users for opinions on ongoing progress , so we can course correct on time if something is   bad . 

 After we settle on the ideas we want to implement , we will make a schedule and we will   develop and apply them accordingly . 

 4 INSIGHT 

 The experiment proved to be a very empathic experience , we were able to see the way   people perceived their experiences and their preferences for design . It allowed us to   tailor design going forward in a way that was more user friendly , not only   aesthetically , but also functionally . 

 One of the things we learned was that the learning experience could not be a hurdle   for the learning materials themselves , it had to flow more easily , instead of having 3   different pages just to deal with registration and 4 clicks to get to a certain course . 

 It also proved the value of design thinking techniques in providing new ways to tackle   both routine and unexpected challenges , it provides a framework and resources that   were easy to understand for our users instead of complex flows or processes that would   have impeded the daily life of our users . 

 5 APPROACH 

 While we gained a lot of insight from this experiment , next time we might do better   using ethnographic research first , since a lot more people , specially salespeople , are   more comfortable with talking than with drawing . 

 Even if we did stress that artistic quality was not the point , some people felt more   inhibition that if it were simply a conversation .
### Output: 