Tool : Storytelling 

 Challenge & Selection       The design thinking tool that I selected was Storytelling as felt it to be apt for    approaching my business problem . By using this tool I was able to create a    common ground of understanding and comprehension which inturn helped me    to overcome my problem in an easier way . I am the entrepreneur of a firm    known as BoonTampon which manufactures and sells tampons for women . My    business mainly faced a problem of “ Trust ” as most women found it to be an    issue to switch from the traditional sanitary pads to the new age tampons .    Tampons saw no acceptance in the society due to which I saw to be a grave    problem in my business as if it were to continue at this note , my business    would never bloom . Consumer trust and satisfaction is the most important    thing that any firm should strive for , and my business needed help exactly    here . Thus , I chose the tool of storytelling in order to gain consumer trust , by    narrating to them the pros of a tampon as against the cons a sanitary pad .            Application      To bring light on the contrast and advantages of a tampon over a sanitary pad I    first narrated the adverse effects of plastic that goes into the making of    sanitary pads . I narrated a story of a girl who used a sanitary napkin for a    prolonged period because of which she suffered from urinary tract diseases    and other fungal infections which became painful and difficult to bear . She also    had to undergo a surgery which was not only expensive but also very painful .    This was one of the instances that I narrated as a part of my narrative . The    second instance that I narrated was how one of the customers who was a    current user of my product , found it more convenient to carry tampons rather    than sanitary napkins during her travel and she also considered it to be more    easily disposable than the latter . Adding on to the story , I also spoke about    how sanitary napkins were more harmful to the environment in terms of    decomposition , and on the other hand the tampons that my firm produced    were biodegradable which , therefore ,   did not affect the environment    adversely . Compiling all of this I made a story which mainly focused on social , 

 emotional and health hemisphere of individuals , which was made a    propaganda through a video campaign mainly through social media .      Insight       As a result of my video campaign and through social media , I was able to    arrange for a seminar where I got an opportunity to meet people who    appreciated my product and also people who were eager on gaining more    information about “ BoonTampon ” . Through this I was able to understand    that my customers liked the product but they had a problem with the    packaging and thus wanted it to be improved . Therefore , I changed the    packaging from a plastic packet to a cardboard box . This inturn increased the    sales of my product and through the tool of storytelling I was able to combat    the problem of ‘ building trust ’ and also create a greater consumer base for my    product . Therefore , I realised that storytelling as a tool has a broad    hemisphere which helps in convincing a larger group of people in a more    effective and an easier way .          Approach      If in the future I come across any other business issue I would use visualization    as a tool because I believe that if storytelling can be pitched to a large number    of people , visualization could also be approached to a larger consumer base .    Additionally , I would also like to change my approach as I would like to try a    new tool in order to understand and compare the tools already used and then    apply the more effective one in future . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Tool : Storytelling 

 Challenge & Selection       The design thinking tool that I selected was Storytelling as felt it to be apt for    approaching my business problem . By using this tool I was able to create a    common ground of understanding and comprehension which inturn helped me    to overcome my problem in an easier way . I am the entrepreneur of a firm    known as BoonTampon which manufactures and sells tampons for women . My    business mainly faced a problem of “ Trust ” as most women found it to be an    issue to switch from the traditional sanitary pads to the new age tampons .    Tampons saw no acceptance in the society due to which I saw to be a grave    problem in my business as if it were to continue at this note , my business    would never bloom . Consumer trust and satisfaction is the most important    thing that any firm should strive for , and my business needed help exactly    here . Thus , I chose the tool of storytelling in order to gain consumer trust , by    narrating to them the pros of a tampon as against the cons a sanitary pad .            Application      To bring light on the contrast and advantages of a tampon over a sanitary pad I    first narrated the adverse effects of plastic that goes into the making of    sanitary pads . I narrated a story of a girl who used a sanitary napkin for a    prolonged period because of which she suffered from urinary tract diseases    and other fungal infections which became painful and difficult to bear . She also    had to undergo a surgery which was not only expensive but also very painful .    This was one of the instances that I narrated as a part of my narrative . The    second instance that I narrated was how one of the customers who was a    current user of my product , found it more convenient to carry tampons rather    than sanitary napkins during her travel and she also considered it to be more    easily disposable than the latter . Adding on to the story , I also spoke about    how sanitary napkins were more harmful to the environment in terms of    decomposition , and on the other hand the tampons that my firm produced    were biodegradable which , therefore ,   did not affect the environment    adversely . Compiling all of this I made a story which mainly focused on social , 

 emotional and health hemisphere of individuals , which was made a    propaganda through a video campaign mainly through social media .      Insight       As a result of my video campaign and through social media , I was able to    arrange for a seminar where I got an opportunity to meet people who    appreciated my product and also people who were eager on gaining more    information about “ BoonTampon ” . Through this I was able to understand    that my customers liked the product but they had a problem with the    packaging and thus wanted it to be improved . Therefore , I changed the    packaging from a plastic packet to a cardboard box . This inturn increased the    sales of my product and through the tool of storytelling I was able to combat    the problem of ‘ building trust ’ and also create a greater consumer base for my    product . Therefore , I realised that storytelling as a tool has a broad    hemisphere which helps in convincing a larger group of people in a more    effective and an easier way .          Approach      If in the future I come across any other business issue I would use visualization    as a tool because I believe that if storytelling can be pitched to a large number    of people , visualization could also be approached to a larger consumer base .    Additionally , I would also like to change my approach as I would like to try a    new tool in order to understand and compare the tools already used and then    apply the more effective one in future .
### Output: 