Design Thinking for Innovation 

 Final assignment – Example reflection : Learning Launch 

 Challenge 

 As a market researcher dedicated to innovation processes , I handle various client projects , including   websites developments . The last project I was in charge for , was to imagine and test a new   governmental website to hire teachers . The challenge was to deliver an attractive image of the career   and provide an easy - to - understand information within a unique website , whatever the profile visitor .    The project scope includes three stages : an insight research stage nearby a student community , a test   of a first light website prototype ( i.e. information architecture and themes only ) and at last , the beta   version website test . Optimizations must be provided after each test stage in order to gradually meet   the website general goals . The student community was asked to produce ideas and propose   suggestions at each stage to associate them in a valuable co - creation process .       Selection      I have already gone through several pretest of various prototype in my career but I had never   experimented as formal approach as the learning launch tool . As this project begun with insight   exploration and ideation stages , I handled I was interested to use it for two reasons . First , to assess the   ideas developed by the web agency from the design criteria proposed at the end of the first stage ; and   secondly be able to iterate and pivot with optimizations and new ideas .    In addition , I thought this tool could be a great opportunity to maintain the engagement of the   community student all along the project . Indeed each member would see which idea proposed is   selected and how it is translated / developed for the website . 

 Application 

 Before the two learning launches , ten key assumptions have been agreed with the client team . They   all concerned various and strong issues , e.g. : the steps to emphasize to become a professor , the   vocabulary type , the principle of a synthetic and visual information , the image employer and the   relationship with teachers or the collaboration and IT parts in the profession itself .    For the first learning launch , only six key assumptions were chosen . The goal was to validate the   architecture website and themes to present first . To be sure to focus on these six assumptions , the   prototype developed was a simple wireframe without any visual element ( images , colors , icons , .. ) .   After that stage and for the second learning launch , optimizations were delivered and a beta version   of the website was developed . This last learning launch aimed to validate the pivots implemented from   the first prototype and to assess the last four key assumptions ( which addressed more emotional   issues ) . This final test turned out to be a success and few optimizations were provided . 

 Insight       The first learning launch allowed to validate the information path chronology , the navigation key points   and the topics offered to valorize the career diversity and richness . A few optimizations were brought   on specific matters as for example : salary , breaking news or training agenda ( location on the webpages   most often ) . For the main part the second learning launch allowed to select the graphic route and the   kind of visuals to adopt in order to show properly the profession diversity .    Beyond these insights , the main benefit of the learning launch tool was the prioritization of the key   assumptions in two successive prototypes . At the end , it turned to be a great time saving for all   stakeholders . At last , I might say that I realize the strong weight to get clear design criteria ( at the end   of the insight exploration stage ) and to prioritize key assumptions ( before testing prototypes ) . 

 Approach 

 Since I was familiar of this kind of process because of my marketing test experience , I could assume   the learning launch tool was the good one to conduct this project efficiently . And moreover it allows   to go further and faster because it involves all the project stakeholders ( rather than waste time to   convince them successively at each stage ) . To go on with that point , next time I would use the   visualization tool after the exploration insights and the brainstorming stages . I am used to the   storytelling tool but combine it with visualization could be really powerful for some clients . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation 

 Final assignment – Example reflection : Learning Launch 

 Challenge 

 As a market researcher dedicated to innovation processes , I handle various client projects , including   websites developments . The last project I was in charge for , was to imagine and test a new   governmental website to hire teachers . The challenge was to deliver an attractive image of the career   and provide an easy - to - understand information within a unique website , whatever the profile visitor .    The project scope includes three stages : an insight research stage nearby a student community , a test   of a first light website prototype ( i.e. information architecture and themes only ) and at last , the beta   version website test . Optimizations must be provided after each test stage in order to gradually meet   the website general goals . The student community was asked to produce ideas and propose   suggestions at each stage to associate them in a valuable co - creation process .       Selection      I have already gone through several pretest of various prototype in my career but I had never   experimented as formal approach as the learning launch tool . As this project begun with insight   exploration and ideation stages , I handled I was interested to use it for two reasons . First , to assess the   ideas developed by the web agency from the design criteria proposed at the end of the first stage ; and   secondly be able to iterate and pivot with optimizations and new ideas .    In addition , I thought this tool could be a great opportunity to maintain the engagement of the   community student all along the project . Indeed each member would see which idea proposed is   selected and how it is translated / developed for the website . 

 Application 

 Before the two learning launches , ten key assumptions have been agreed with the client team . They   all concerned various and strong issues , e.g. : the steps to emphasize to become a professor , the   vocabulary type , the principle of a synthetic and visual information , the image employer and the   relationship with teachers or the collaboration and IT parts in the profession itself .    For the first learning launch , only six key assumptions were chosen . The goal was to validate the   architecture website and themes to present first . To be sure to focus on these six assumptions , the   prototype developed was a simple wireframe without any visual element ( images , colors , icons , .. ) .   After that stage and for the second learning launch , optimizations were delivered and a beta version   of the website was developed . This last learning launch aimed to validate the pivots implemented from   the first prototype and to assess the last four key assumptions ( which addressed more emotional   issues ) . This final test turned out to be a success and few optimizations were provided . 

 Insight       The first learning launch allowed to validate the information path chronology , the navigation key points   and the topics offered to valorize the career diversity and richness . A few optimizations were brought   on specific matters as for example : salary , breaking news or training agenda ( location on the webpages   most often ) . For the main part the second learning launch allowed to select the graphic route and the   kind of visuals to adopt in order to show properly the profession diversity .    Beyond these insights , the main benefit of the learning launch tool was the prioritization of the key   assumptions in two successive prototypes . At the end , it turned to be a great time saving for all   stakeholders . At last , I might say that I realize the strong weight to get clear design criteria ( at the end   of the insight exploration stage ) and to prioritize key assumptions ( before testing prototypes ) . 

 Approach 

 Since I was familiar of this kind of process because of my marketing test experience , I could assume   the learning launch tool was the good one to conduct this project efficiently . And moreover it allows   to go further and faster because it involves all the project stakeholders ( rather than waste time to   convince them successively at each stage ) . To go on with that point , next time I would use the   visualization tool after the exploration insights and the brainstorming stages . I am used to the   storytelling tool but combine it with visualization could be really powerful for some clients .
### Output: 