Reflection- Learning Launch 

 Challenge    I am a member of my organization ’s core committee and my / our challenge is to improve the   social media reach of our Educational Organization in order to increase sales for technical   workshops and at the same time interest more people to engage in technical studies . Another   part of it would be to retain participants / members by engaging them with the organization on   weekly basis through the platform . The project scope includes the core committee composed of   5 employees , as well as the larger Technical Department , with whom we work closely . The   project is limited to internal resources ( i.e. , budget and employee time ) . The project should not   exceed 15 days and the solution should include an even distribution of working hours amongst   the team members for handling the content and activities on the platform . The complete social   media outreach program is supposed to be a long term undertaking and as time passes new   content / activities need to be added to existing activities . We will focus on trying to uncover   what visitors consider to be ineffective or problematic with regard to the program through   efficient feedback methods .     Selection    Our team has already gone through several design thinking activities / tools , so we are ready to   try the learning launch tool . Broadly speaking , the learning launch is an experiment meant to   quickly test an idea and prototype .      Application    For our first learning launch , we focused on the quality of content and creative ideas to present   the engagement content to our followers across all media platforms which would also be   pivotal in gaining new participants / members through advertising the particular content . In   particular , we wanted to see if we could structure our technical content in form of   quizzes / games / contests that can effectively engage page visitors and the same can be   advertised on the platforms along with a brief about the organization for increased   engagement . This tested our assumption that the quality of technical content and acquisition   were the main aspects of the challenge . Our team went through a five - day initial brain storming   session along with the Technical team to obtain three to four technical content ideas that can   be tested . Next , the team gained execution insights from a workshop on effective social media   engagement by a reputed advertising firm . These two sessions occurred within in a 1 week   timeframe . We expected to produce a compiled framework for the test with complete content ,   graphics and initial rewards that would be partly customizable as per the participants who   regularly engages in and are in the top few of the leaderboard scores of the activities planned   for the launch that will be a 5 day long test . After the initial 1 week of brainstorming and   workshop , the graphic posters and the content for the activity were designed and readied for   launch across all platforms along with feedback system in place .     Insight 

 By applying the learning launch tool , our team identified our assumptions and designed   launches to test these assumptions . Additionally , we thought through anticipated results ,   expecting to find that a more creative and content driven approach would improve our   outreach , and that both our team and the key stakeholders would be fairly open to the   feedback regarding technical content and overall effectiveness of the engagement through such   activities . Our actual results were slightly different from what we anticipated : While the   activities and idea itself was appreciated by new visitors and participants , the response rate and   number of new visitors was n’t what we had expected i.e. less turnover than expected . Moving   forward , our team will review this insight and incorporate it into future launch designs . The   ongoing incorporation of insight is particularly important at this stage , as launches come before   a full rollout in the design thinking timeline .      Approach    As previously mentioned , our team needs to review the insight gained from our first launch and   incorporate this insight into future launch designs . Future launch designs should reflect insight   gained , progress made , and come closer to a compelling solution ready for full rollout . Besides   this an alternative approach that I would prefer to start with visualization to communicate ideas   effectively then do some ethnographic research on various students to obtain insights for   required technical content and how we could put it across through our platforms . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection- Learning Launch 

 Challenge    I am a member of my organization ’s core committee and my / our challenge is to improve the   social media reach of our Educational Organization in order to increase sales for technical   workshops and at the same time interest more people to engage in technical studies . Another   part of it would be to retain participants / members by engaging them with the organization on   weekly basis through the platform . The project scope includes the core committee composed of   5 employees , as well as the larger Technical Department , with whom we work closely . The   project is limited to internal resources ( i.e. , budget and employee time ) . The project should not   exceed 15 days and the solution should include an even distribution of working hours amongst   the team members for handling the content and activities on the platform . The complete social   media outreach program is supposed to be a long term undertaking and as time passes new   content / activities need to be added to existing activities . We will focus on trying to uncover   what visitors consider to be ineffective or problematic with regard to the program through   efficient feedback methods .     Selection    Our team has already gone through several design thinking activities / tools , so we are ready to   try the learning launch tool . Broadly speaking , the learning launch is an experiment meant to   quickly test an idea and prototype .      Application    For our first learning launch , we focused on the quality of content and creative ideas to present   the engagement content to our followers across all media platforms which would also be   pivotal in gaining new participants / members through advertising the particular content . In   particular , we wanted to see if we could structure our technical content in form of   quizzes / games / contests that can effectively engage page visitors and the same can be   advertised on the platforms along with a brief about the organization for increased   engagement . This tested our assumption that the quality of technical content and acquisition   were the main aspects of the challenge . Our team went through a five - day initial brain storming   session along with the Technical team to obtain three to four technical content ideas that can   be tested . Next , the team gained execution insights from a workshop on effective social media   engagement by a reputed advertising firm . These two sessions occurred within in a 1 week   timeframe . We expected to produce a compiled framework for the test with complete content ,   graphics and initial rewards that would be partly customizable as per the participants who   regularly engages in and are in the top few of the leaderboard scores of the activities planned   for the launch that will be a 5 day long test . After the initial 1 week of brainstorming and   workshop , the graphic posters and the content for the activity were designed and readied for   launch across all platforms along with feedback system in place .     Insight 

 By applying the learning launch tool , our team identified our assumptions and designed   launches to test these assumptions . Additionally , we thought through anticipated results ,   expecting to find that a more creative and content driven approach would improve our   outreach , and that both our team and the key stakeholders would be fairly open to the   feedback regarding technical content and overall effectiveness of the engagement through such   activities . Our actual results were slightly different from what we anticipated : While the   activities and idea itself was appreciated by new visitors and participants , the response rate and   number of new visitors was n’t what we had expected i.e. less turnover than expected . Moving   forward , our team will review this insight and incorporate it into future launch designs . The   ongoing incorporation of insight is particularly important at this stage , as launches come before   a full rollout in the design thinking timeline .      Approach    As previously mentioned , our team needs to review the insight gained from our first launch and   incorporate this insight into future launch designs . Future launch designs should reflect insight   gained , progress made , and come closer to a compelling solution ready for full rollout . Besides   this an alternative approach that I would prefer to start with visualization to communicate ideas   effectively then do some ethnographic research on various students to obtain insights for   required technical content and how we could put it across through our platforms .
### Output: 