Design Thinking for Innovation   Final Assignment v1 

 Eija Kinnunen 

 kellyharrison@gmail.com   October 03 , 2013 

 Challenge 

 I work in a software consultancy company , we have a solid know - how in 

 retail markets , and our primary focus is to help our customers to transform   and   improve   their   business   processes .     We   usually   combine   the 

 implementation of diverse work methodologies and new processes with a   variety of technology solutions including software , mobile and hardware . 

 I am a Senior Manager and I usually lead and support simultaneously 

 two or more projects , I work closely with the solutions architects , projects   leaders and their teams , and I have an active participation in the analysis and   planning of the solutions to be implemented , and on the follow up meetings   too . 

 I have wanted to incorporate DT tools to our work methodology for a 

 year or more , and now I have finally been granted to test them on a new   project for a small retail technology seller .     Selection 

 I decided to use the design thinking Visualization tool to our first 

 approach of DT techniques . The visualization tool consists in using a visual   language ( like draws , symbols , colors , etc . ) to represent data and ideas , and it   is a simple way to shared an idea or a situation to all the team members , and   been sure all of them will get the same message . 

 I believe that including all the stakeholders in the analysis of the 

 problem and in the design of the solution , probably will allow us to get a   rapidly comprehension of the problems and achieve a faster identification of   the possible solutions , and at the same time , we will get higher levels of   interest and compromise to the project .     Application 

 To start the project I convened a work meeting to all the participants : 

 the team members , the solution architect and the solution seller , all of them   had already had contact with the client during the sale process . 

 After about an hour presenting the important points of design thinking 

 and the visualization tool , I invited them to start working on the project   analyzing the data we had of the client and their stores , and we focusing in   representing them graphically on the board . 

 At first , we found ourselves simply copying data on the board , but after 

 some reflections and discussions , we could process the data to represent the   real problem in the stores and identify the different actors that affected them ,   like employees , store managers , IT structure , customer ’s preferences and   others .     Insight 

 The application of the Visualization tool allowed us to get a different 

 perspective of the customer situation , we could view clearly what was the key   of the problem without been overwhelmed for all the data that we had . And   then when we had this shared vision of the problem represented graphically on 

 Design Thinking for Innovation   Final Assignment v1 

 Eija Kinnunen 

 kellyharrison@gmail.com   October 03 , 2013 

 the board , the building of the possible solutions was more fluency , variety and   faster . Finally everybody felt part of the discovered of the real problem , and   showed interest to participate in the consensus of the best solution to   implement .     Approach 

 For the next application of this tool , I would need to look for ways to 

 further promote the participation of the team members , who at the beginning   of the meeting were more shy and silent , letting the team leader and the   solution architect take the initiative . However , then they began to feel more   comfortable and their participation greatly enriched the work experience . Also ,   I think as everyone becomes more familiar with this work methodology , it will   be easier for them to participate , and the results of the use of these techniques   will be increasingly relevant . 


EMAIL: kellyharrison@gmail.com, kellyharrison@gmail.com
ID_NUM: 
NAME_STUDENT: Eija Kinnunen, Eija Kinnunen
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation   Final Assignment v1 

 Eija Kinnunen 

 kellyharrison@gmail.com   October 03 , 2013 

 Challenge 

 I work in a software consultancy company , we have a solid know - how in 

 retail markets , and our primary focus is to help our customers to transform   and   improve   their   business   processes .     We   usually   combine   the 

 implementation of diverse work methodologies and new processes with a   variety of technology solutions including software , mobile and hardware . 

 I am a Senior Manager and I usually lead and support simultaneously 

 two or more projects , I work closely with the solutions architects , projects   leaders and their teams , and I have an active participation in the analysis and   planning of the solutions to be implemented , and on the follow up meetings   too . 

 I have wanted to incorporate DT tools to our work methodology for a 

 year or more , and now I have finally been granted to test them on a new   project for a small retail technology seller .     Selection 

 I decided to use the design thinking Visualization tool to our first 

 approach of DT techniques . The visualization tool consists in using a visual   language ( like draws , symbols , colors , etc . ) to represent data and ideas , and it   is a simple way to shared an idea or a situation to all the team members , and   been sure all of them will get the same message . 

 I believe that including all the stakeholders in the analysis of the 

 problem and in the design of the solution , probably will allow us to get a   rapidly comprehension of the problems and achieve a faster identification of   the possible solutions , and at the same time , we will get higher levels of   interest and compromise to the project .     Application 

 To start the project I convened a work meeting to all the participants : 

 the team members , the solution architect and the solution seller , all of them   had already had contact with the client during the sale process . 

 After about an hour presenting the important points of design thinking 

 and the visualization tool , I invited them to start working on the project   analyzing the data we had of the client and their stores , and we focusing in   representing them graphically on the board . 

 At first , we found ourselves simply copying data on the board , but after 

 some reflections and discussions , we could process the data to represent the   real problem in the stores and identify the different actors that affected them ,   like employees , store managers , IT structure , customer ’s preferences and   others .     Insight 

 The application of the Visualization tool allowed us to get a different 

 perspective of the customer situation , we could view clearly what was the key   of the problem without been overwhelmed for all the data that we had . And   then when we had this shared vision of the problem represented graphically on 

 Design Thinking for Innovation   Final Assignment v1 

 Eija Kinnunen 

 kellyharrison@gmail.com   October 03 , 2013 

 the board , the building of the possible solutions was more fluency , variety and   faster . Finally everybody felt part of the discovered of the real problem , and   showed interest to participate in the consensus of the best solution to   implement .     Approach 

 For the next application of this tool , I would need to look for ways to 

 further promote the participation of the team members , who at the beginning   of the meeting were more shy and silent , letting the team leader and the   solution architect take the initiative . However , then they began to feel more   comfortable and their participation greatly enriched the work experience . Also ,   I think as everyone becomes more familiar with this work methodology , it will   be easier for them to participate , and the results of the use of these techniques   will be increasingly relevant .
### Output: 