Tool : Mind Mapping ( Module 3 ) 

 Challenge     In a sensitive economical context and within blocked public policies , I had to carry on a study on behalf of   a public transports group and to propose solutions in order to renew the dialogue between locals ,   visitors and drivers in an Italian city of arts and culture . The problematic to be studied was old ,   recurrent , remained unresolved , and was going even worse under the pressure of both mass - tourism   phenomenon and transports congestion . I had much time to carry out the ethnographic study ( 18 weeks )   but very few available data , and the Board of Directors members had very little time available .       Selection     After collecting data through journey mapping , and after having carried out the ethnological analysis   and the interviews of all stakeholders , I had often gathered these data also by designing sketches . In   order to capture , to identify and to put neutral and new data together , and to display them in a simple   way , I used mind mapping . This tool allowed me , in a multicultural context , to " speak " to all , in a very   simple and interactive way . I have observed how strong of impact a drawing could be and how much a   simple diagram is able to summarize data . I let the words and pictures speak by themselves . The   composition by groups of people , ideas , concepts , fixed the reality and stimulated reflection and sharing .     At this step of work , as states Paula Hart ( in Week 3 , Video N ° 2 , The MeYouHealthStory ,   Part 1 , 3’36 ): « The purpose of research in the « What is ? » stage is not to prove that an idea is good . It ’s to   inspire us to have better , more innovative ideas » .   This tool has the advantage to speak both to business and numbers - oriented left - brainers and to creative   mind right - brainers . To this end , I have always designed the maps in a graphic and synthetic way and   have granted importance to colors and typography . It is an international language , a capacity to   transpose the reality under a new way .   As said Michael Rosas ( in Week 1 , Video N ° 2 , 5’09 ) , « What design thinking gives us , is it gives us curiosity .   That ability to look out into the world and find new solutions to traditional problems , it also gives us the   power of observation » .      Mind Mapping has been for me the most adapted tool to faithfully transpose and depict my   observations : at the same time a visual synthesis of the reality and the starting point of a new reflection ,   debates , ideas and possibilities to get everybody to agree on a neutral description . Just as an elements   kit , not only to be assembled but to be transformed thanks to the stimulus they are to provoke , like a   springboard for creativity .   Fatima Rosas stated ( in Week 3 , Video N ° 4 , Mind Mapping Tool , 2’46 ): « In design thinking we use mind   mapping process to capture and represent the minds of our customers … we extract meaning from data   in a way that let patterns and insights emerge » .   It is a form of observations synthesis that makes people reflect and ideas bounce .   To me , this is a crucial step , which is an integral part of visualization and helped us prepare the   brainstorming sessions .       Application     It was necessary to find a quick and efficient way to visually present the shock of data ( 30 millions of   visitors , 50 000 locals ) , a diplomatic mean to display the various needs , expectations and behaviors of the   stakeholders , and a mean to make the company understand they could act , should act , and where to .   This organization was n’t mature for innovation , was monitoring - centered , profit driven , with a corporate   culture based on efficiency . Through a new point of view ( perhaps a French one was of interest to them ,   being an foreign one ) , I had to show that their action would be beneficial for the corporate image and   business . 

 I had had a complete freedom to lead my researches , but had only 20 minutes to show the study results   to eleven Board of Directors members who were present .   During the researches , my diagrams and drawings allowed me to get a confirmation from each managing   Director , in an interactive and very informal way , of the accuracy of my observations . This way of   disclosing parts of my discovery acted like a teaser . They all were impatient for the presentation meeting   to see the big picture .   For this first global meeting , I have synthesized all data in a PowerPoint presentation together with   several mind mapping diagrams . Their visual synthesis , their “ fan - shape ” effect , prepared the teams ’   mind to an out - of - habits mindset , so they “ open their repertoire ” and formulate new answers . This tool   and this presentation allowed the Group President to pinpoint a topic that called his mind and which he   wished to deal with in depth . Gathering the elements , simplifying the reality beforehand in order to   trigger ideas .       Insight     What amazed me during this experience was to discover how this tool , so simple , easy to implement , was   the graphic extension of a complex reality . This tool , synthetic and utter at the same time , appeared   obvious to me and I have had the surprise of seeing how efficient it was both on the decision to think on ,   and on the line of reflection itself . For the managing Directors , Mind Mapping fostered adherence to the   reality of the context and to the dynamic of agreement on ideas to deepen and , implicitly , of agreement   to develop them as well .       Approach     Facing a very complex environment and a study to carry out in a foreign language , I have used graphics   in an intuitive way to show the situation .    From now on , thanks to learning the Paula Hart ’s course , I will apply the sequences « What   is ? , What if ? , What wows ? , What works ? » in a more conscious and methodic way . I discovered the   " Napkin Pitch " spirit that I liked a lot , fast and efficient .   Finally , we can say that the Mind Mapping is a synthesis for reflection , and the “ Napkin Pitch “ is a   synthesis for action . I am very much looking forward to putting this tool into practice and further   developing co - creation upstream . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Tool : Mind Mapping ( Module 3 ) 

 Challenge     In a sensitive economical context and within blocked public policies , I had to carry on a study on behalf of   a public transports group and to propose solutions in order to renew the dialogue between locals ,   visitors and drivers in an Italian city of arts and culture . The problematic to be studied was old ,   recurrent , remained unresolved , and was going even worse under the pressure of both mass - tourism   phenomenon and transports congestion . I had much time to carry out the ethnographic study ( 18 weeks )   but very few available data , and the Board of Directors members had very little time available .       Selection     After collecting data through journey mapping , and after having carried out the ethnological analysis   and the interviews of all stakeholders , I had often gathered these data also by designing sketches . In   order to capture , to identify and to put neutral and new data together , and to display them in a simple   way , I used mind mapping . This tool allowed me , in a multicultural context , to " speak " to all , in a very   simple and interactive way . I have observed how strong of impact a drawing could be and how much a   simple diagram is able to summarize data . I let the words and pictures speak by themselves . The   composition by groups of people , ideas , concepts , fixed the reality and stimulated reflection and sharing .     At this step of work , as states Paula Hart ( in Week 3 , Video N ° 2 , The MeYouHealthStory ,   Part 1 , 3’36 ): « The purpose of research in the « What is ? » stage is not to prove that an idea is good . It ’s to   inspire us to have better , more innovative ideas » .   This tool has the advantage to speak both to business and numbers - oriented left - brainers and to creative   mind right - brainers . To this end , I have always designed the maps in a graphic and synthetic way and   have granted importance to colors and typography . It is an international language , a capacity to   transpose the reality under a new way .   As said Michael Rosas ( in Week 1 , Video N ° 2 , 5’09 ) , « What design thinking gives us , is it gives us curiosity .   That ability to look out into the world and find new solutions to traditional problems , it also gives us the   power of observation » .      Mind Mapping has been for me the most adapted tool to faithfully transpose and depict my   observations : at the same time a visual synthesis of the reality and the starting point of a new reflection ,   debates , ideas and possibilities to get everybody to agree on a neutral description . Just as an elements   kit , not only to be assembled but to be transformed thanks to the stimulus they are to provoke , like a   springboard for creativity .   Fatima Rosas stated ( in Week 3 , Video N ° 4 , Mind Mapping Tool , 2’46 ): « In design thinking we use mind   mapping process to capture and represent the minds of our customers … we extract meaning from data   in a way that let patterns and insights emerge » .   It is a form of observations synthesis that makes people reflect and ideas bounce .   To me , this is a crucial step , which is an integral part of visualization and helped us prepare the   brainstorming sessions .       Application     It was necessary to find a quick and efficient way to visually present the shock of data ( 30 millions of   visitors , 50 000 locals ) , a diplomatic mean to display the various needs , expectations and behaviors of the   stakeholders , and a mean to make the company understand they could act , should act , and where to .   This organization was n’t mature for innovation , was monitoring - centered , profit driven , with a corporate   culture based on efficiency . Through a new point of view ( perhaps a French one was of interest to them ,   being an foreign one ) , I had to show that their action would be beneficial for the corporate image and   business . 

 I had had a complete freedom to lead my researches , but had only 20 minutes to show the study results   to eleven Board of Directors members who were present .   During the researches , my diagrams and drawings allowed me to get a confirmation from each managing   Director , in an interactive and very informal way , of the accuracy of my observations . This way of   disclosing parts of my discovery acted like a teaser . They all were impatient for the presentation meeting   to see the big picture .   For this first global meeting , I have synthesized all data in a PowerPoint presentation together with   several mind mapping diagrams . Their visual synthesis , their “ fan - shape ” effect , prepared the teams ’   mind to an out - of - habits mindset , so they “ open their repertoire ” and formulate new answers . This tool   and this presentation allowed the Group President to pinpoint a topic that called his mind and which he   wished to deal with in depth . Gathering the elements , simplifying the reality beforehand in order to   trigger ideas .       Insight     What amazed me during this experience was to discover how this tool , so simple , easy to implement , was   the graphic extension of a complex reality . This tool , synthetic and utter at the same time , appeared   obvious to me and I have had the surprise of seeing how efficient it was both on the decision to think on ,   and on the line of reflection itself . For the managing Directors , Mind Mapping fostered adherence to the   reality of the context and to the dynamic of agreement on ideas to deepen and , implicitly , of agreement   to develop them as well .       Approach     Facing a very complex environment and a study to carry out in a foreign language , I have used graphics   in an intuitive way to show the situation .    From now on , thanks to learning the Paula Hart ’s course , I will apply the sequences « What   is ? , What if ? , What wows ? , What works ? » in a more conscious and methodic way . I discovered the   " Napkin Pitch " spirit that I liked a lot , fast and efficient .   Finally , we can say that the Mind Mapping is a synthesis for reflection , and the “ Napkin Pitch “ is a   synthesis for action . I am very much looking forward to putting this tool into practice and further   developing co - creation upstream .
### Output: 