1 . Challenge & Selection 

 Storytelling is a useful tool in both industry and research . I used this tool to describe my Ph.D. research at   conferences and symposiums . Ph.D. students usually face challenges when presenting their research   because the research is usually based on a detailed problem or an abstract concept that could be difficult   to describe , especially if the presentation is addressed to an audience different than academia . The   success of research is based on identifying new knowledge that must contributed to the advances of   science . My research was titled “ Framework addressed to financial analysis of solution architectures   considering uncertainty and flexibility ” . When my audience read the thesis ’s title , few people were   interested in hearing more about the research . Most of them ran away because it sounded complicated .   It was hard to describe my research during the first years of my Ph.D. until I learned about Storytelling .   Then , I used stories to illustrate the different steps of my research as well as the results of using the   proposed framework . 

 2 . Application 

 To use Storytelling , I created stories based on real businesses that helped me to describe the problem ,   objectives , strategy , and research proposal . I used a specific case of a Healthcare company that needed   to invest in a new Customer Relationship Management ( CRM ) system to achieve its business objectives   and maintain alignment with its business strategy . The stories were written with simple words and graphs   that were associated with the main concepts ( solution architecture , financial analysis , uncertainty , and   flexibility ) . The stories were described step by step presenting the connections between the concepts . I   took my audience through a timeline , where the problems and risks were showed clearly . The strategy   included the following steps : 

 I.   Describing the context of a story using business words and simple vocabulary for the audience ( I   used technical vocabulary depending on the audience ) .   II .   Introducing in the story the concepts of the research and their definitions .   III .   Illustrating the problem of the research using the story , so the problem was described in simple   words that were connected with the story ’s context . In this step , I avoided presenting the   problem as a paragraph or a separate idea of the story .   IV .   Explaining the consequences of the problem using the story .   V.   Describing the objectives and the proposal using scenarios in the story .   VI .   Explaining the contribution of the research illustrated in the story . 

 As a result , the audience started to understand the problem of my research as well as the objective and   proposal . Through the use of Storytelling , it was less difficult to respond to questions such as : What is it ?   How will you solve it ? When can it happen ? Who is involved in that problem / solution ? Why is this research   an important contribution ? Finally , when I defended my thesis , the use of stories was a plus that was   highlighted by the committee because the story structure established the concepts , their relationships ,   and the results of the research with coherence and clarity . 

 3 . Insight 

 Storytelling helped me in a few different ways . First , the use of Storytelling helped me to illustrate my   research to different audiences ( business and research ) , so the acceptance level increased and the   engagement from the audience was higher than when I only used conceptual concepts . Second , through   Storytelling , I described the research ’s benefits so my research was more competitive and relevant in   conferences and symposiums . Third , when I had the option to associate a story with my research , I found   that it was necessary to have a clear context of the problem , not just an idea , and I understood the   importance of the connection between the concepts with using vocabulary that are more used in daily   life . Fourth , Storytelling gave me more structure and concrete details that allow an audience to have   something to anchor / attach new knowledge to . Finally , Storytelling permitted me to connect the audience   to problems that their companies have as well as to situations that they face frequently and show them   how my framework was a possible solution to solve those problematic situations . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge & Selection 

 Storytelling is a useful tool in both industry and research . I used this tool to describe my Ph.D. research at   conferences and symposiums . Ph.D. students usually face challenges when presenting their research   because the research is usually based on a detailed problem or an abstract concept that could be difficult   to describe , especially if the presentation is addressed to an audience different than academia . The   success of research is based on identifying new knowledge that must contributed to the advances of   science . My research was titled “ Framework addressed to financial analysis of solution architectures   considering uncertainty and flexibility ” . When my audience read the thesis ’s title , few people were   interested in hearing more about the research . Most of them ran away because it sounded complicated .   It was hard to describe my research during the first years of my Ph.D. until I learned about Storytelling .   Then , I used stories to illustrate the different steps of my research as well as the results of using the   proposed framework . 

 2 . Application 

 To use Storytelling , I created stories based on real businesses that helped me to describe the problem ,   objectives , strategy , and research proposal . I used a specific case of a Healthcare company that needed   to invest in a new Customer Relationship Management ( CRM ) system to achieve its business objectives   and maintain alignment with its business strategy . The stories were written with simple words and graphs   that were associated with the main concepts ( solution architecture , financial analysis , uncertainty , and   flexibility ) . The stories were described step by step presenting the connections between the concepts . I   took my audience through a timeline , where the problems and risks were showed clearly . The strategy   included the following steps : 

 I.   Describing the context of a story using business words and simple vocabulary for the audience ( I   used technical vocabulary depending on the audience ) .   II .   Introducing in the story the concepts of the research and their definitions .   III .   Illustrating the problem of the research using the story , so the problem was described in simple   words that were connected with the story ’s context . In this step , I avoided presenting the   problem as a paragraph or a separate idea of the story .   IV .   Explaining the consequences of the problem using the story .   V.   Describing the objectives and the proposal using scenarios in the story .   VI .   Explaining the contribution of the research illustrated in the story . 

 As a result , the audience started to understand the problem of my research as well as the objective and   proposal . Through the use of Storytelling , it was less difficult to respond to questions such as : What is it ?   How will you solve it ? When can it happen ? Who is involved in that problem / solution ? Why is this research   an important contribution ? Finally , when I defended my thesis , the use of stories was a plus that was   highlighted by the committee because the story structure established the concepts , their relationships ,   and the results of the research with coherence and clarity . 

 3 . Insight 

 Storytelling helped me in a few different ways . First , the use of Storytelling helped me to illustrate my   research to different audiences ( business and research ) , so the acceptance level increased and the   engagement from the audience was higher than when I only used conceptual concepts . Second , through   Storytelling , I described the research ’s benefits so my research was more competitive and relevant in   conferences and symposiums . Third , when I had the option to associate a story with my research , I found   that it was necessary to have a clear context of the problem , not just an idea , and I understood the   importance of the connection between the concepts with using vocabulary that are more used in daily   life . Fourth , Storytelling gave me more structure and concrete details that allow an audience to have   something to anchor / attach new knowledge to . Finally , Storytelling permitted me to connect the audience   to problems that their companies have as well as to situations that they face frequently and show them   how my framework was a possible solution to solve those problematic situations .
### Output: 