Example Reflection – Storytelling 

 Challenge     I am currently in the process of relaunching my entrepreneurial career having had some setbacks in   the past to put me off my game . I started a business with my cousin that sought to become the hub   for everything wedding related . We wanted to create a marketplace for intending couples and   wedding vendors . This was geared towards reducing the inherent stress , messiness and heartbreaks   that tends to happen when preparing for a massive occasion like a marriage ceremony . We are   fortunate to be in a country with a grand marriage culture and did n’t have any real competition   currently doing what we sought to do . We thought we had all the ingredients needed for a successful   launch and we were well on our way to creating a great business . We did all our research indicating   the need for the product , furthermore , we were confident we had the product in a great price point ,   not too expensive to deter customers and not too cumbersome to make it difficult to use . Alas , we   were wrong . We struggled to make a meaningful product with the team assembled . We had many   delays and eventually frustrated the initial couples we signed up for the launch . All these contributed   to the failure of the product and had an impact on my self - esteem coming from disappointing a lot of   people who believed in me . Indeed , “ the pursuit of innovation is inherently messy and inefficient . ”     Selection     I signed up for this course because I have been trying to understand more about design thinking and   innovation . I wanted to understand what was missing and how having the right product with the right   market does n’t necessarily translate to having the right product . I had a lightbulb moment in module 2   of the course as it opened my eyes to what I thought was fundamentally missing in my earlier attempt   at creating a wedding hub product ; storytelling . I particularly liked Andre Martin ’s description of   storytelling as an approach to design thinking where we try to form an emotional connection between   the product and the users and even people who make the product . The idea of making the product   into a cause by creating a larger purpose that people can get behind ( 0.09 – 0.57 )     Application     We were already in the process of a gearing up for a relaunch having learnt from some of the   mistakes we made in the past . Getting to this part of the lecture gave me more weapons to my   armoury and expanded the possibilities in my mind and how this can help create a mission in the   company and give us a solid product at launch .    My co - founder and I called a meeting and I decided to share the story of how the product came   about . I painted the picture of a successful groom and bride who were in love and wanted to get   married . Unfortunately , the one thing they did n’t have is time . Between work , families and   themselves , it was getting harder to plan the wedding of their dreams . Yes , they could hire a wedding   planner , but they also wanted to be kept abreast of all the going - on in the preparation and needed a   tool that could allow them to do just that . This is where we come in , a tool that is useful for couples   who want a hands - on approach to their wedding and even to wedding planners . It takes away the   inefficiencies in the process and creates a seamless process for everybody . I do not need to leave   my office to hire a cake person . The story was to take their mind off becoming a wedding planning   company but becoming a company that sought to reduce inefficiency and waste in the process of   getting married . The focus on efficiency unlocked different creative ideas in the room and for the first   time , we got different departments responsible for the launch to talk about what were the major   problems they were facing . We are creating an emotional product and we needed a different energy 

 in the room . That did it for us and helped address some of the biggest issues . From this meeting , we   were also able to create our first marketing video that will go with the launch of the product .     Insight     This approach felt like a major part of the puzzle . We needed something to release the emotional and   creative energy of the team and this did it for us . We could sense a different sense of purpose and a   much tighter camaraderie in the room after this session . It felt like we had more done in that session   than we did before now at a go . It was also very insightful how theoretical ideas can become a   powerful tool in unlocking hidden gems of design and innovation . This was overall a most rewarding   enterprise for me .     Approach     Incorporating storytelling earlier as part of my strategy sessions will become a permanent fixture in   my entrepreneurial journey . Getting my team behind a product is a sure way of giving myself the   opportunity of making a product that my staff and customers can connect to . I can already tell that   the launch will be a success as we are integrating storytelling as part of our product launch . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling 

 Challenge     I am currently in the process of relaunching my entrepreneurial career having had some setbacks in   the past to put me off my game . I started a business with my cousin that sought to become the hub   for everything wedding related . We wanted to create a marketplace for intending couples and   wedding vendors . This was geared towards reducing the inherent stress , messiness and heartbreaks   that tends to happen when preparing for a massive occasion like a marriage ceremony . We are   fortunate to be in a country with a grand marriage culture and did n’t have any real competition   currently doing what we sought to do . We thought we had all the ingredients needed for a successful   launch and we were well on our way to creating a great business . We did all our research indicating   the need for the product , furthermore , we were confident we had the product in a great price point ,   not too expensive to deter customers and not too cumbersome to make it difficult to use . Alas , we   were wrong . We struggled to make a meaningful product with the team assembled . We had many   delays and eventually frustrated the initial couples we signed up for the launch . All these contributed   to the failure of the product and had an impact on my self - esteem coming from disappointing a lot of   people who believed in me . Indeed , “ the pursuit of innovation is inherently messy and inefficient . ”     Selection     I signed up for this course because I have been trying to understand more about design thinking and   innovation . I wanted to understand what was missing and how having the right product with the right   market does n’t necessarily translate to having the right product . I had a lightbulb moment in module 2   of the course as it opened my eyes to what I thought was fundamentally missing in my earlier attempt   at creating a wedding hub product ; storytelling . I particularly liked Andre Martin ’s description of   storytelling as an approach to design thinking where we try to form an emotional connection between   the product and the users and even people who make the product . The idea of making the product   into a cause by creating a larger purpose that people can get behind ( 0.09 – 0.57 )     Application     We were already in the process of a gearing up for a relaunch having learnt from some of the   mistakes we made in the past . Getting to this part of the lecture gave me more weapons to my   armoury and expanded the possibilities in my mind and how this can help create a mission in the   company and give us a solid product at launch .    My co - founder and I called a meeting and I decided to share the story of how the product came   about . I painted the picture of a successful groom and bride who were in love and wanted to get   married . Unfortunately , the one thing they did n’t have is time . Between work , families and   themselves , it was getting harder to plan the wedding of their dreams . Yes , they could hire a wedding   planner , but they also wanted to be kept abreast of all the going - on in the preparation and needed a   tool that could allow them to do just that . This is where we come in , a tool that is useful for couples   who want a hands - on approach to their wedding and even to wedding planners . It takes away the   inefficiencies in the process and creates a seamless process for everybody . I do not need to leave   my office to hire a cake person . The story was to take their mind off becoming a wedding planning   company but becoming a company that sought to reduce inefficiency and waste in the process of   getting married . The focus on efficiency unlocked different creative ideas in the room and for the first   time , we got different departments responsible for the launch to talk about what were the major   problems they were facing . We are creating an emotional product and we needed a different energy 

 in the room . That did it for us and helped address some of the biggest issues . From this meeting , we   were also able to create our first marketing video that will go with the launch of the product .     Insight     This approach felt like a major part of the puzzle . We needed something to release the emotional and   creative energy of the team and this did it for us . We could sense a different sense of purpose and a   much tighter camaraderie in the room after this session . It felt like we had more done in that session   than we did before now at a go . It was also very insightful how theoretical ideas can become a   powerful tool in unlocking hidden gems of design and innovation . This was overall a most rewarding   enterprise for me .     Approach     Incorporating storytelling earlier as part of my strategy sessions will become a permanent fixture in   my entrepreneurial journey . Getting my team behind a product is a sure way of giving myself the   opportunity of making a product that my staff and customers can connect to . I can already tell that   the launch will be a success as we are integrating storytelling as part of our product launch .
### Output: 