Challenge :     I ’m working as a business project manager in a large industrial insurance company .   In a top management supported project environment , my team and I are searching for ideas which   tackle our strong established , but no longer profitable , companies business model .   In times of low interest rates and therefore decreasing earnings from the capital markets , finding new   business models with higher profit margins than today , are a key success factor for insurance   companies . Gaining profits from the traditional core industrial insurance business model – based on   actuarial practice – is becoming more and more difficult , due to a highly competitive market , inefficient   processes and decrepit structures .     Selection :     I decided to choose the “ Learning Launch ” tool for this assignment , because my team and I have   already lots of ideas in mind to innovate our traditional industrial insurance business model ( e. g.   bringing industrial insurance online relating to calculation or administration , using internet of things   technology to interconnect with our customers machinery data , etc . )     Application :     Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool   was applied effectively or ineffectively ) .     First of all we convinced our top management to not to insist on us for delivering classical quantitative   business cases – which are the rule , rather than the exception in our company . Implementing a “ trial   and error strategy ” was n’t easy , but the basement for our to project to use the “ Learning Launch ” tool .   This went along with facilitating agile project management principles instead of long established   “ classical approaches ” .   Starting to experiment in a traditional business like insurance industry was a long , but necessary ,   process . To be honest : I took us more than a year to convince the management by several occasions ,   before we could even start to do “ Learning Launches ” . But we wanted to avoid to do things by   half - measures .   So the first major step for the application of “ Learning Launches ” in our company was about creating   the environment in our company .     For our first real “ Learning Launch ” we invited people from the line of business where our company   has been trying to grow faster than our competitors in the recent years . We asked them for ideas   ( used creative techniques in this context ) , created personas together with the sales department and   also together with real existing customers . For this purpose my team and I used structured interviews ,   research from external sources and design workshops ( supported by consulting companies ) .   After those steps we challenged our ideas from the first session with the needs from the personas .     Insight :     We gained several insights from the “ Learning Launch ” process which had a major impact on our next   steps . Not only that we discarded ideas at a very early stage , we also developed several new ideas by   involving the stakeholders mentioned above . You could say : Our customers put us on the right track .   In this whole process we promoted the idea of “ failing fast but cheap ” in our company . My team and I   gained additional trust , built prototypes for news products – respectively online solutions for existing   products – and also managed to developed a first system which is now in production . 

 Approach :     Except from the very successful first real life use of “ Learning Lunches ” in my company , I think there   is always room for improvement . As I mentioned in the application section of this assignment , we tried   to uphold the process mentioned by Ed Hesse in the video section it is always a big challenge in big   company to implement new ways of doing things without compromising . Next time I would definitely   using the same tool , but would spend even more time on preparing upper management . From my   point of view sensitizing for change is a key success factor on all hierarchy levels . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge :     I ’m working as a business project manager in a large industrial insurance company .   In a top management supported project environment , my team and I are searching for ideas which   tackle our strong established , but no longer profitable , companies business model .   In times of low interest rates and therefore decreasing earnings from the capital markets , finding new   business models with higher profit margins than today , are a key success factor for insurance   companies . Gaining profits from the traditional core industrial insurance business model – based on   actuarial practice – is becoming more and more difficult , due to a highly competitive market , inefficient   processes and decrepit structures .     Selection :     I decided to choose the “ Learning Launch ” tool for this assignment , because my team and I have   already lots of ideas in mind to innovate our traditional industrial insurance business model ( e. g.   bringing industrial insurance online relating to calculation or administration , using internet of things   technology to interconnect with our customers machinery data , etc . )     Application :     Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool   was applied effectively or ineffectively ) .     First of all we convinced our top management to not to insist on us for delivering classical quantitative   business cases – which are the rule , rather than the exception in our company . Implementing a “ trial   and error strategy ” was n’t easy , but the basement for our to project to use the “ Learning Launch ” tool .   This went along with facilitating agile project management principles instead of long established   “ classical approaches ” .   Starting to experiment in a traditional business like insurance industry was a long , but necessary ,   process . To be honest : I took us more than a year to convince the management by several occasions ,   before we could even start to do “ Learning Launches ” . But we wanted to avoid to do things by   half - measures .   So the first major step for the application of “ Learning Launches ” in our company was about creating   the environment in our company .     For our first real “ Learning Launch ” we invited people from the line of business where our company   has been trying to grow faster than our competitors in the recent years . We asked them for ideas   ( used creative techniques in this context ) , created personas together with the sales department and   also together with real existing customers . For this purpose my team and I used structured interviews ,   research from external sources and design workshops ( supported by consulting companies ) .   After those steps we challenged our ideas from the first session with the needs from the personas .     Insight :     We gained several insights from the “ Learning Launch ” process which had a major impact on our next   steps . Not only that we discarded ideas at a very early stage , we also developed several new ideas by   involving the stakeholders mentioned above . You could say : Our customers put us on the right track .   In this whole process we promoted the idea of “ failing fast but cheap ” in our company . My team and I   gained additional trust , built prototypes for news products – respectively online solutions for existing   products – and also managed to developed a first system which is now in production . 

 Approach :     Except from the very successful first real life use of “ Learning Lunches ” in my company , I think there   is always room for improvement . As I mentioned in the application section of this assignment , we tried   to uphold the process mentioned by Ed Hesse in the video section it is always a big challenge in big   company to implement new ways of doing things without compromising . Next time I would definitely   using the same tool , but would spend even more time on preparing upper management . From my   point of view sensitizing for change is a key success factor on all hierarchy levels .
### Output: 