Mind mapping 

 Challenge and Selection : 

 Mind mapping is the handy tool which I have to use almost every day in my work as a market   researcher and consultant . Mind mapping is a method of identifying trends and make sense of them   to drive the useful insights . As a researcher I have to deal with lot of data and try to identify patterns   and try to gather useful insights . Sometime data is in abundance and makes perfect sense but   sometime its just a mess and nothing comes out of it . Recently I was working on a project for a   global client and they came up with a problem of increasing the market size of a particular   geography in which they were having 87 % market share in that particular product segment . As they   already were the market leaders so they were concerned about the increasing the market size not   the market share . They provided us with their internal sales data for that geography and also   provided the market search reports which contained all the demographic information of population ,   consumer behaviour data , when where and how they use the product , their preferences and   purchasing habits etc . 

 Application : 

 There was lot of data and it was looking like a mess and in the start was looking of no use to us . Now   what I started to do there is starting segregating the data given by them in different categories . I   segregated the sales data according to geography . Demographic data was already segregated into   gender , age group and occupation of the population . I segregated the Consumer behaviour towards   the application of the product data according to geography . I kept all the data side by side on my   screen and kept on making different combinations of data to see them together and tried to find   correlation and understand the patterns . With hours of data crunching and brain storming we came   with a list of different ideas which can be used to increase the market size of that particular   geography . 

 Insights and Approach : 

 Now things became interesting . There was only one way to increase the market size of a geography   and that is to increase the consumption in that particular geography . To do that there are different   methods like : 

 1 . Increase the application of the product by introducing new applications of using it   2 . Increasing the size of bottle caps to increase the consumption   3 . Introduce new variants to add new customers   4 . Introduce small packages to add new customers which does not use it more often and need 

 it in less quantity 

 5 . One conventional way is through campaigns and advertisement 

 But in the geography we were working on we ca n’t use a single solution for the whole geography as   the data insights said . We found out that in the northern part people us the product once or twice a   week so there we suggested to introduce the applications of the product so that they consumer   more . In the south the product was advertised using a male actor but the product is mostly used by   the female . So we suggested to advertise using female actor which would influence the actual buyer   of the product . 

 In the rest of the part company decided to introduce new variants by understanding the customer   needs from market research . This is how using mind mapping helped me in solving a problem which 

 could have become a mess otherwise . Although I used mind mapping next time I will add some more   visualisation tools to make things more clear and easy to understand which could reduce the time   we spend and improve our efficiency . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind mapping 

 Challenge and Selection : 

 Mind mapping is the handy tool which I have to use almost every day in my work as a market   researcher and consultant . Mind mapping is a method of identifying trends and make sense of them   to drive the useful insights . As a researcher I have to deal with lot of data and try to identify patterns   and try to gather useful insights . Sometime data is in abundance and makes perfect sense but   sometime its just a mess and nothing comes out of it . Recently I was working on a project for a   global client and they came up with a problem of increasing the market size of a particular   geography in which they were having 87 % market share in that particular product segment . As they   already were the market leaders so they were concerned about the increasing the market size not   the market share . They provided us with their internal sales data for that geography and also   provided the market search reports which contained all the demographic information of population ,   consumer behaviour data , when where and how they use the product , their preferences and   purchasing habits etc . 

 Application : 

 There was lot of data and it was looking like a mess and in the start was looking of no use to us . Now   what I started to do there is starting segregating the data given by them in different categories . I   segregated the sales data according to geography . Demographic data was already segregated into   gender , age group and occupation of the population . I segregated the Consumer behaviour towards   the application of the product data according to geography . I kept all the data side by side on my   screen and kept on making different combinations of data to see them together and tried to find   correlation and understand the patterns . With hours of data crunching and brain storming we came   with a list of different ideas which can be used to increase the market size of that particular   geography . 

 Insights and Approach : 

 Now things became interesting . There was only one way to increase the market size of a geography   and that is to increase the consumption in that particular geography . To do that there are different   methods like : 

 1 . Increase the application of the product by introducing new applications of using it   2 . Increasing the size of bottle caps to increase the consumption   3 . Introduce new variants to add new customers   4 . Introduce small packages to add new customers which does not use it more often and need 

 it in less quantity 

 5 . One conventional way is through campaigns and advertisement 

 But in the geography we were working on we ca n’t use a single solution for the whole geography as   the data insights said . We found out that in the northern part people us the product once or twice a   week so there we suggested to introduce the applications of the product so that they consumer   more . In the south the product was advertised using a male actor but the product is mostly used by   the female . So we suggested to advertise using female actor which would influence the actual buyer   of the product . 

 In the rest of the part company decided to introduce new variants by understanding the customer   needs from market research . This is how using mind mapping helped me in solving a problem which 

 could have become a mess otherwise . Although I used mind mapping next time I will add some more   visualisation tools to make things more clear and easy to understand which could reduce the time   we spend and improve our efficiency .
### Output: 