Page 1 of 2 

 Product Digital User Experience     Challenge :    I work for a company that produces components for industrial and automotive   applications . Users of these products can range from maintenance and production   engineers to truck drivers . These products are mainly commercialized via Distributors   who are located closer to these customers across all continents . The challenge that I   have is identifying the major barriers that these users experience when searching for   product information on our website and digital tools . This , in the context of finding a   catalogue part replacement or finding a customized solution for their application .      An additional challenge is identifying cross - promotion opportunities that could be done   with other products from the same company and finally , identify how users see our   product digital vision long - term . This should give us a better understanding of what we   need to prioritize in our digital development roadmap .      Selection and Application : I selected mind - mapping ( ref . Marketing Kristen Shaw video ) and visualization tools ( Angela Myer , Designer , video ) to identify not only   the major requirements but also the hierarchy in the users ’ decision process .      To get quality input for doing the mind - mapping analysis , we carried out in - depth   interviews with users and collected the feedback that we grouped in observations ,   factual statements and direct quotations . Thereafter , we got together with our marketing   and communication team to make affinity mappings and discuss different cluster   possibilities , based on mind - mapping technique . These helped us to identify the major   groupings and major barriers that users face when trying to get information about our   product when using digital tools . This set the basis for users ’ criteria and problems that   our digital tools need to solve . 

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 In addition , I used visualization technique , creating a diagram to sort - out the major   processes and steps that users take when searching for our product information . This   helps us to understand the hierarchy and importance of each step before a user decides   to buy from us or not . 

 Insight :    By using both mind mapping and visualization tools , we were able to not only identify the   major needs in the process but also the major barriers that user face to fulfill those   needs . For example , we realize that a lot of efforts are put on generating content for   developing the value proposition and express “ why we are different ” but this step is not   the first one that users take to buy from us . The first one is finding the part . Therefore ,   the need for a complete search and interchange tool to find those parts is more critical .   This approach helped involved teams to understand better the process and where we   are dedicating our efforts and where they should be . All in all , these help us to prioritize   better .      Approach : For the next time , I might apply story telling technique to have better   understanding of different personas journey . For example , what the process would look   like for a maintenance engineer as oppose to a purchasing manager in certain industry .   Learning launch tool from Karl - Heinz Scheller is something that I ’d like to try , to test the   improvement ideas that we would like to introduce in the digital tools for our products to   see if they work or not and be able to be more agile in the improvement process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Page 1 of 2 

 Product Digital User Experience     Challenge :    I work for a company that produces components for industrial and automotive   applications . Users of these products can range from maintenance and production   engineers to truck drivers . These products are mainly commercialized via Distributors   who are located closer to these customers across all continents . The challenge that I   have is identifying the major barriers that these users experience when searching for   product information on our website and digital tools . This , in the context of finding a   catalogue part replacement or finding a customized solution for their application .      An additional challenge is identifying cross - promotion opportunities that could be done   with other products from the same company and finally , identify how users see our   product digital vision long - term . This should give us a better understanding of what we   need to prioritize in our digital development roadmap .      Selection and Application : I selected mind - mapping ( ref . Marketing Kristen Shaw video ) and visualization tools ( Angela Myer , Designer , video ) to identify not only   the major requirements but also the hierarchy in the users ’ decision process .      To get quality input for doing the mind - mapping analysis , we carried out in - depth   interviews with users and collected the feedback that we grouped in observations ,   factual statements and direct quotations . Thereafter , we got together with our marketing   and communication team to make affinity mappings and discuss different cluster   possibilities , based on mind - mapping technique . These helped us to identify the major   groupings and major barriers that users face when trying to get information about our   product when using digital tools . This set the basis for users ’ criteria and problems that   our digital tools need to solve . 

 Page 2 of 2 

 In addition , I used visualization technique , creating a diagram to sort - out the major   processes and steps that users take when searching for our product information . This   helps us to understand the hierarchy and importance of each step before a user decides   to buy from us or not . 

 Insight :    By using both mind mapping and visualization tools , we were able to not only identify the   major needs in the process but also the major barriers that user face to fulfill those   needs . For example , we realize that a lot of efforts are put on generating content for   developing the value proposition and express “ why we are different ” but this step is not   the first one that users take to buy from us . The first one is finding the part . Therefore ,   the need for a complete search and interchange tool to find those parts is more critical .   This approach helped involved teams to understand better the process and where we   are dedicating our efforts and where they should be . All in all , these help us to prioritize   better .      Approach : For the next time , I might apply story telling technique to have better   understanding of different personas journey . For example , what the process would look   like for a maintenance engineer as oppose to a purchasing manager in certain industry .   Learning launch tool from Karl - Heinz Scheller is something that I ’d like to try , to test the   improvement ideas that we would like to introduce in the digital tools for our products to   see if they work or not and be able to be more agile in the improvement process .
### Output: 