Assignment – Learning Launch 

 Challenge 

 I work in an Indian offshore center of a Global corporation . As part of my responsibilities I also host   the delegations of customer from outside of India in our Customer hosting center who either come   to see their offshore operations done by us or come here to see robustness of our offshore delivery   to give new / more business . 

 I am trying to reduce the carbon footprint of customer hosting center and have applied design   thinking to find out ways how we can reduce the carbon footprint . During the What is , What if , What   wows phases we identified various initiatives that we can take to reduce the carbon footprint . These   initiatives were then taken through Learning Launch phase . 

 Selection 

 In the subsequent section I will talk about the initiative to replace Packaged water bottle that were   made of plastic . There were two options 1 ) Replace packaged water with reusable glass water   bottled filled with filtered water 2 ) Replace packaged plastic bottles with packaged glass bottles . 

 OR 

 Both options used glass bottles but option 1 was better as it reduces need for transportation and   hence had a smaller carbon footprint . 

 We decided to do Learning Launch of Option 1 . Learning launch was a good option as it provided   quick way to test our assumptions , get direct feedback from visitors and provides flexibility to   improve the offering that can match the user expectations without incurring any major cost . 

 Application 

 Consequently , for the next visit we replaced packaged 300ml plastic water bottles with 1 L glass   water bottles filled with filtered water . 1 glass bottle was kept for two guest each with glasses to   use . 

 Then we observed the guests and their usage . Surprisingly none of the guest used the water bottles   and relied on coke , Tea and Coffee to quench their thirst . 

 So at dinner table in informal discussion I candidly discussed this observation   with the guest to   understand the reason . I came to know that any visiting delegation to India is given medical advice   to drink only bottled water and no other water to prevent amebiasis . Hence they feel safe to use   sealed personal water bottles . 

 The filtered water that we provide is Lab tested for safety however this was not a question of logic   as the product was failing to meet implicit needs of the customer to “ feel ” safe . Hence we decided to   ran this issue through the design thinking process once again and do one more round of Learning   launch with a slightly modified product to meet the needs . 

 We made following changes 

 1 ) Instead of 1L glass water bottles we swapped it with 500 ml glass water bottles    2 ) Instead of 1 bottle for two guest we planned 1 bottle for each guest    3 ) We selected bottled with mechanical seal that require to be opened for use ( see below )   4 ) To avoid comparison with packaged water we made it flavored water 

 5 ) Made 2 - 3 flavored water ( Lemon/ Mint/ Cucumber ) and let the guest choose their preferred 

 flavor to have 

 The flavored water in small resealable glass bottle launch was successful and we were able to use   it to completely to remove plastic bottle usage . 

 Approach and Insight 

 In the hindsight , even though our first learning launch was not successful we were able to learn   from the shortfall and modify our solution the second time to successfully bring the change . In   below table I have captured the need that we uncovered in first failed launch and the fixes we   brought in the 2nd learning launch 

 Criteria   1L glass bottle   500 ml glass bottle 

 Personal use   No . It was to be shared   between two persons 

 Yes . Its small size is suitable   for single person use 

 “ Feel ” of Safety   Water was safe to drink but the   regular bottle cap did not give   the impression of safety . 

 Water is safe to drink .   Mechanical seal on the bottle   helped it appear safe . 

 Customer engagement   No . Only plain water   2 - 3 options of Flavored water .   Guest by choosing gets   involved in the change . Direct 

 comparison with bottled water   was also avoided 

 This experience also highlighted to us the importance for Journey mapping during “ What is ” phase .   Had we done the journey mapping on the plastic packaged water problem during the “ What is ”   phase the findings that we identified in learning launch could be easily uncovered earlier in first   iteration itself . Nevertheless , learning launch by providing working solution to the end customer to   use and then give something concrete to discuss with customer and brings out the implicit needs   more prominently . It has helped us greatly in quickly identifying the functionality of solution that is   working and that is not working . We fixed the aspects which were not working and made a   successful solution to this peculiar problem . Its an important technique to “ Fail fast ” 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Assignment – Learning Launch 

 Challenge 

 I work in an Indian offshore center of a Global corporation . As part of my responsibilities I also host   the delegations of customer from outside of India in our Customer hosting center who either come   to see their offshore operations done by us or come here to see robustness of our offshore delivery   to give new / more business . 

 I am trying to reduce the carbon footprint of customer hosting center and have applied design   thinking to find out ways how we can reduce the carbon footprint . During the What is , What if , What   wows phases we identified various initiatives that we can take to reduce the carbon footprint . These   initiatives were then taken through Learning Launch phase . 

 Selection 

 In the subsequent section I will talk about the initiative to replace Packaged water bottle that were   made of plastic . There were two options 1 ) Replace packaged water with reusable glass water   bottled filled with filtered water 2 ) Replace packaged plastic bottles with packaged glass bottles . 

 OR 

 Both options used glass bottles but option 1 was better as it reduces need for transportation and   hence had a smaller carbon footprint . 

 We decided to do Learning Launch of Option 1 . Learning launch was a good option as it provided   quick way to test our assumptions , get direct feedback from visitors and provides flexibility to   improve the offering that can match the user expectations without incurring any major cost . 

 Application 

 Consequently , for the next visit we replaced packaged 300ml plastic water bottles with 1 L glass   water bottles filled with filtered water . 1 glass bottle was kept for two guest each with glasses to   use . 

 Then we observed the guests and their usage . Surprisingly none of the guest used the water bottles   and relied on coke , Tea and Coffee to quench their thirst . 

 So at dinner table in informal discussion I candidly discussed this observation   with the guest to   understand the reason . I came to know that any visiting delegation to India is given medical advice   to drink only bottled water and no other water to prevent amebiasis . Hence they feel safe to use   sealed personal water bottles . 

 The filtered water that we provide is Lab tested for safety however this was not a question of logic   as the product was failing to meet implicit needs of the customer to “ feel ” safe . Hence we decided to   ran this issue through the design thinking process once again and do one more round of Learning   launch with a slightly modified product to meet the needs . 

 We made following changes 

 1 ) Instead of 1L glass water bottles we swapped it with 500 ml glass water bottles    2 ) Instead of 1 bottle for two guest we planned 1 bottle for each guest    3 ) We selected bottled with mechanical seal that require to be opened for use ( see below )   4 ) To avoid comparison with packaged water we made it flavored water 

 5 ) Made 2 - 3 flavored water ( Lemon/ Mint/ Cucumber ) and let the guest choose their preferred 

 flavor to have 

 The flavored water in small resealable glass bottle launch was successful and we were able to use   it to completely to remove plastic bottle usage . 

 Approach and Insight 

 In the hindsight , even though our first learning launch was not successful we were able to learn   from the shortfall and modify our solution the second time to successfully bring the change . In   below table I have captured the need that we uncovered in first failed launch and the fixes we   brought in the 2nd learning launch 

 Criteria   1L glass bottle   500 ml glass bottle 

 Personal use   No . It was to be shared   between two persons 

 Yes . Its small size is suitable   for single person use 

 “ Feel ” of Safety   Water was safe to drink but the   regular bottle cap did not give   the impression of safety . 

 Water is safe to drink .   Mechanical seal on the bottle   helped it appear safe . 

 Customer engagement   No . Only plain water   2 - 3 options of Flavored water .   Guest by choosing gets   involved in the change . Direct 

 comparison with bottled water   was also avoided 

 This experience also highlighted to us the importance for Journey mapping during “ What is ” phase .   Had we done the journey mapping on the plastic packaged water problem during the “ What is ”   phase the findings that we identified in learning launch could be easily uncovered earlier in first   iteration itself . Nevertheless , learning launch by providing working solution to the end customer to   use and then give something concrete to discuss with customer and brings out the implicit needs   more prominently . It has helped us greatly in quickly identifying the functionality of solution that is   working and that is not working . We fixed the aspects which were not working and made a   successful solution to this peculiar problem . Its an important technique to “ Fail fast ”
### Output: 