Reflection – Learning Launch of 1861 . Milano 

 Challenge & Selection 

 During my second - to - last year of high - school ( 2013 ) , I decided to team up with two friends of   mine and explore a market which at the time was still uncharted : create a fashion brand   aimed towards the street culture and based on Milan , our hometown . If the former - the   street - culture - oriented fashion - was an upcoming trend back then which was just starting to   take off , the latter was yet to be covered and provided an interesting ground to experiment   some entrepreneurship ideas off some friends ’ impressions and insights .   We thus set up all of the necessary contacts , the business model , and got ourselves an   identity ( 1861 . Milano - 743 Erika Bypass Apt . 419 
 Andreahaven , IL 54207 ) looking forward to our first   launch , which would simply be composed of a t - shirt and a hoodie . However , even though   we already decided on the main aspects of the product line , being at our first experience in   the field we deemed useful resorting to gather some of our potential clients ’ feedback   ( mostly teenagers , just like us ) . For this , we made use of some contacts of ours to talk to   one of the main party organizations in Milan , and found out about a date of a party which   would suit perfectly our time - constraint needs with respect to the products ’ actual launch .   The organization of the party , who appeared interested in the project , granted us the   possibility of organizing stands at the event to promote an actual pre - launch event , in which   we could show and discuss samples directly with our potential clientbase : a technique which   just later - when attending this course - I realized being called “ learning launch ” . 

 Application 

 We then began to think how to organize the learning launch event , in order to understand   what we would need to bring on the day of the party and how to present it to the people to   get the most useful information out of it . We were aware that the participants would know in   advance of the pre - launch event - the organizers , in fact , made sure to advertise it   accordingly in the invites - , so we knew that it was an opportunity which we needed to   capitalize .   For such , we opted to focus on the fit and comfort of our first products , since we had not had   yet the possibility to receive feedback on it ( whilst with the designs and prints , on the other   hand , we had already managed to gather useful information via surveys and brief   interviews ) . We brought to the party 1861 - themed roll - ups and posters to create cozy and   recognizable stands , in which we had potential customers try different kinds of fits and   garment models of the products - the t - shirt and the hoodie - that we had decided to launch .   We had skinnier / more loose fits , a couple of different material combinations and big smiles   on our faces , so the party finally began as we waited impatiently the first people to come by   ( we decided not to go and chase them out in the wild , as it was not the most effective   approach to adopt in that environment ) . 

 Insight & Approach 

 The learning launch event was a success , and really helped us also in gaining valuable   traction among friends of the potential clients by word - of - mouth , a nice side - effect to add   along ! Naturally , though , our main goal was a different one as previously specified , which we 

 managed to cover with a concrete deal of useful gathered information . For instance , we   realized that a skinnier fit for the t - shirts was welcomed , and that the 100 % cotton samples   that we brought with us were preferred ; for what concerns the hoodies , we realized that   some samples had too - small hoods ( thus a larger , less tight on the scalp one was preferred ) ,   fits which were looser on the trunk and tighter on the arms were more liked and finally a   mixture which was - unlike the t - shirts - not 100 % cotton , rather 80 % cotton and 20 %   polyester gave the best combination of on - skin comfort and wearability feel . At the end of the   night we had some people approaching us to buy some of the samples , too ! One extra perk   that made us even more enthusiast of the experience . 

 After that , we proceeded with our launch campaign and sold the two models which we got   feedback on at the event . We had planned a second , four - garment launch for later that year   and were looking forward to choosing amongst the designs that we were coming up with ,   when eventually other commitments entered each one of our lives and we could not properly   follow up the brand .   However , the experience enriched us on the ways in which such a tool could become useful   when approaching a problem to solve ( in our case , the best possible products that we could   enter the market with ) , and the reality is that - albeit on different scales - , it could really be   useful in a very wide variety of scenarios ! If we were , though , to proceed with the second   launch as we had planned , we would have used the same learning - launch approach for what   concerns the garments to use for our products . However , we may have wanted to extend it   to different designs on which giving our potential customers the possibility to choose from ,   although the visualization approach ( that we resorted to for the same task during our first   launch ) revealed to be effective : having visualizations of what our products would look like   via mock - ups allows to reach a wider crowd with a less demanding organization , and to   gather important feedback on the designs based on a reliable representation of what the   finished product would look like . It is also easy to change the mock - ups on the go during   interviews in accordance to suggestions and proposals of the interviewees , so that an agile   and interactive learning process with potential customers can be instituted . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 743 Erika Bypass Apt . 419 
 Andreahaven , IL 54207
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch of 1861 . Milano 

 Challenge & Selection 

 During my second - to - last year of high - school ( 2013 ) , I decided to team up with two friends of   mine and explore a market which at the time was still uncharted : create a fashion brand   aimed towards the street culture and based on Milan , our hometown . If the former - the   street - culture - oriented fashion - was an upcoming trend back then which was just starting to   take off , the latter was yet to be covered and provided an interesting ground to experiment   some entrepreneurship ideas off some friends ’ impressions and insights .   We thus set up all of the necessary contacts , the business model , and got ourselves an   identity ( 1861 . Milano - 743 Erika Bypass Apt . 419 
 Andreahaven , IL 54207 ) looking forward to our first   launch , which would simply be composed of a t - shirt and a hoodie . However , even though   we already decided on the main aspects of the product line , being at our first experience in   the field we deemed useful resorting to gather some of our potential clients ’ feedback   ( mostly teenagers , just like us ) . For this , we made use of some contacts of ours to talk to   one of the main party organizations in Milan , and found out about a date of a party which   would suit perfectly our time - constraint needs with respect to the products ’ actual launch .   The organization of the party , who appeared interested in the project , granted us the   possibility of organizing stands at the event to promote an actual pre - launch event , in which   we could show and discuss samples directly with our potential clientbase : a technique which   just later - when attending this course - I realized being called “ learning launch ” . 

 Application 

 We then began to think how to organize the learning launch event , in order to understand   what we would need to bring on the day of the party and how to present it to the people to   get the most useful information out of it . We were aware that the participants would know in   advance of the pre - launch event - the organizers , in fact , made sure to advertise it   accordingly in the invites - , so we knew that it was an opportunity which we needed to   capitalize .   For such , we opted to focus on the fit and comfort of our first products , since we had not had   yet the possibility to receive feedback on it ( whilst with the designs and prints , on the other   hand , we had already managed to gather useful information via surveys and brief   interviews ) . We brought to the party 1861 - themed roll - ups and posters to create cozy and   recognizable stands , in which we had potential customers try different kinds of fits and   garment models of the products - the t - shirt and the hoodie - that we had decided to launch .   We had skinnier / more loose fits , a couple of different material combinations and big smiles   on our faces , so the party finally began as we waited impatiently the first people to come by   ( we decided not to go and chase them out in the wild , as it was not the most effective   approach to adopt in that environment ) . 

 Insight & Approach 

 The learning launch event was a success , and really helped us also in gaining valuable   traction among friends of the potential clients by word - of - mouth , a nice side - effect to add   along ! Naturally , though , our main goal was a different one as previously specified , which we 

 managed to cover with a concrete deal of useful gathered information . For instance , we   realized that a skinnier fit for the t - shirts was welcomed , and that the 100 % cotton samples   that we brought with us were preferred ; for what concerns the hoodies , we realized that   some samples had too - small hoods ( thus a larger , less tight on the scalp one was preferred ) ,   fits which were looser on the trunk and tighter on the arms were more liked and finally a   mixture which was - unlike the t - shirts - not 100 % cotton , rather 80 % cotton and 20 %   polyester gave the best combination of on - skin comfort and wearability feel . At the end of the   night we had some people approaching us to buy some of the samples , too ! One extra perk   that made us even more enthusiast of the experience . 

 After that , we proceeded with our launch campaign and sold the two models which we got   feedback on at the event . We had planned a second , four - garment launch for later that year   and were looking forward to choosing amongst the designs that we were coming up with ,   when eventually other commitments entered each one of our lives and we could not properly   follow up the brand .   However , the experience enriched us on the ways in which such a tool could become useful   when approaching a problem to solve ( in our case , the best possible products that we could   enter the market with ) , and the reality is that - albeit on different scales - , it could really be   useful in a very wide variety of scenarios ! If we were , though , to proceed with the second   launch as we had planned , we would have used the same learning - launch approach for what   concerns the garments to use for our products . However , we may have wanted to extend it   to different designs on which giving our potential customers the possibility to choose from ,   although the visualization approach ( that we resorted to for the same task during our first   launch ) revealed to be effective : having visualizations of what our products would look like   via mock - ups allows to reach a wider crowd with a less demanding organization , and to   gather important feedback on the designs based on a reliable representation of what the   finished product would look like . It is also easy to change the mock - ups on the go during   interviews in accordance to suggestions and proposals of the interviewees , so that an agile   and interactive learning process with potential customers can be instituted .
### Output: 