REFLECTION ABOUT VISUALISATION 

 Challenge and selection 

 I worked into the marketing department of one of the most recognised beauty company . Since at the   beginning of my involvement as brand manager , I had to secure to sales representants the best   effective way   to introduce , develop and support the brand during sales cycles . Everytime they went to   customers for presenting novelties and promotions they had a tons of printed copies ( as products   insights ) to be showed for sellinng and introducing new items . In this way , we had a wide wasting of   time to prepare all materials printed , sharing that instruments that seemeed not to be very practiful for   doing the right job . We discovered , discussing with some sales reps that usually they did n’t show all   materials and often some customers asked were scared by too much information to be explained ,   refusing to hear boring speeches . So there was something to be find for improving the interaction and   get all persons involved more engaged . 

 So I decided to follow the way of visualization as the best tool to define what the real situation was and   to   extrapolate more insights for building a new and powerful way of communication for sales cycles to   sales reps and customers . Why that tool ? Firstly because visualization offers a better chance to see   the " whole " as Prof. Pink describ in his book " A whole new mind " , as cross - working of both parts of the   brain , second as for the opportunity to have a deep immersion into the meeting between the Sales rep   and customer 

 Application and Insights : 

 At the beginning , we conducted a survey through the sales team and customers where we asked their   opinion about the critical points about the printed sales cycle materials : 

 -   Practicality 

 -   Ergonomics 

 -   Attractiveness for customers 

 With the results we designed the situation of the meeting betweeen sales man and customer where   the material for the sales cycle could be showed 

 The main insight outcomes were very powerful : usually the space where reps could leave the printed   copies was too small and It was difficult to handle the sheets during the presentation but the baddest   news were customers are always tight to hear from the rep so they started feeling very impatient if   they saw a lot word to be read , for that reps lost sales because of that problem . 

 With this insights , we built a brand new magazine , printed for every cycle , slim , with a short   introduction for novelties and promotion and always full of images and photos to create engagement   for sales and customers . Better than that , we noticed and increasing of sales during the first visit of   the rep for the cycle . 

 In my opinion , design thinking can definitely help to find better solutions , also in this case because It   can easily help to figure it out the situation and give more power for translating data into insights and   solution . With a clear state of art , your brain can work in a fluent way and discover more 

 Approach : 

 Thinking about a next opportunity to use visualisation , I will prefere drawning a “ pre- state of art ”   before every survey because I think you can affect data and results , I noticed that can be better   having more pure mind about things   e giving “ open space ” to creativity in every part of the process   of th design thinking . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION ABOUT VISUALISATION 

 Challenge and selection 

 I worked into the marketing department of one of the most recognised beauty company . Since at the   beginning of my involvement as brand manager , I had to secure to sales representants the best   effective way   to introduce , develop and support the brand during sales cycles . Everytime they went to   customers for presenting novelties and promotions they had a tons of printed copies ( as products   insights ) to be showed for sellinng and introducing new items . In this way , we had a wide wasting of   time to prepare all materials printed , sharing that instruments that seemeed not to be very practiful for   doing the right job . We discovered , discussing with some sales reps that usually they did n’t show all   materials and often some customers asked were scared by too much information to be explained ,   refusing to hear boring speeches . So there was something to be find for improving the interaction and   get all persons involved more engaged . 

 So I decided to follow the way of visualization as the best tool to define what the real situation was and   to   extrapolate more insights for building a new and powerful way of communication for sales cycles to   sales reps and customers . Why that tool ? Firstly because visualization offers a better chance to see   the " whole " as Prof. Pink describ in his book " A whole new mind " , as cross - working of both parts of the   brain , second as for the opportunity to have a deep immersion into the meeting between the Sales rep   and customer 

 Application and Insights : 

 At the beginning , we conducted a survey through the sales team and customers where we asked their   opinion about the critical points about the printed sales cycle materials : 

 -   Practicality 

 -   Ergonomics 

 -   Attractiveness for customers 

 With the results we designed the situation of the meeting betweeen sales man and customer where   the material for the sales cycle could be showed 

 The main insight outcomes were very powerful : usually the space where reps could leave the printed   copies was too small and It was difficult to handle the sheets during the presentation but the baddest   news were customers are always tight to hear from the rep so they started feeling very impatient if   they saw a lot word to be read , for that reps lost sales because of that problem . 

 With this insights , we built a brand new magazine , printed for every cycle , slim , with a short   introduction for novelties and promotion and always full of images and photos to create engagement   for sales and customers . Better than that , we noticed and increasing of sales during the first visit of   the rep for the cycle . 

 In my opinion , design thinking can definitely help to find better solutions , also in this case because It   can easily help to figure it out the situation and give more power for translating data into insights and   solution . With a clear state of art , your brain can work in a fluent way and discover more 

 Approach : 

 Thinking about a next opportunity to use visualisation , I will prefere drawning a “ pre- state of art ”   before every survey because I think you can affect data and results , I noticed that can be better   having more pure mind about things   e giving “ open space ” to creativity in every part of the process   of th design thinking .
### Output: 