Sam Chan , Karen - Reflection on Mind Mapping Tool 

 Challenge & Selection 

 Mind mapping is the most frequent used tool in my daily operation such as working out the 

 marketing strategy plan or organizing events , it ’s an excellent tool to categorize and 

 organize the ideas , it also help enhancing the memory and retention of important details 

 through the use of colors , images and keywords ; however , it involved only me during the 

 creation process . 

 As David Kelly , the founder of IDEO said , when I want to do something analytical , I make 

 a list . When I ’m trying to do something creative , I make a mind - map . Mind - map is a great 

 tool to generate more ideas , identify relationships among the different data and 

 information , which unleash one ’s mind and encourage the flow of ideas go freely . 

 I have had an experience using mind - mapping tool of Design Thinking with the team to 

 examine our target audience ’s past travel experience and brainstorm the new solutions to 

 solve customers ’ problem . 

 Application 

 As it was a practice exercise , we only set up a small team of 5 and invited one of our 

 target for interview . The interview has been conducted for around 20 minutes and asked 

 to interviewee to share 3 travel experience ( both good and bad ) as well as his background . 

 During the process , we keep asking “ so what ? ” to explore more in - depth answer – what ’s 

 your problem and what you want . Then , based on the information provided by the 

 interviewee , we have consolidated the ideas and write on the sticky notes . One of the 

 teammate post the sticky note on the wall , another teammates added the notes under the 

 related theme and we have explored and expanded on an existing ideas , we have also 

 post the uncategorized notes on the wall as reference for later . Finally , we picked the 

 ideas which we felt feasible to transform into actual products / services . 

 Insights & Approach 

 It was a fabulous experience for me to learn different kind of design thinking tools and it 

 was incredible the mind mapping tool help stimulate more ideas than we imagine . It also 

 gave me a new way of using mind mapping to generate ideas not just outlines my own 

 ideas on a subject . We have n’t personalized the map , it was developed by the team , so 

 everyone can understand easily and able to add ideas later , at any time . 

 By applying mind mapping tool , we are not just think outside of the box , but think without 

 the box , which helped us equip with a prepared mind for Innovation – learning mindset + 

 broad repertoire + customer empathy . 

 For next time when I using mind mapping , I will pay more attention on the last step - 

 “ Translate the insights into design criteria ” which is most important in the design thinking 

 process . As it is mentioned “ An insight statement is more than just a word ” , we have 

 overlooked the importance and underestimated the influence of an insight statement , 

 which is fatal to generate comprehensive design criterion statement . Also , I would involve 

 more stakeholder especially the target customers in the creative intuitive process of 

 mind - mapping to enhance the effectiveness and lead to more creative solutions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Sam Chan, Karen
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Sam Chan , Karen - Reflection on Mind Mapping Tool 

 Challenge & Selection 

 Mind mapping is the most frequent used tool in my daily operation such as working out the 

 marketing strategy plan or organizing events , it ’s an excellent tool to categorize and 

 organize the ideas , it also help enhancing the memory and retention of important details 

 through the use of colors , images and keywords ; however , it involved only me during the 

 creation process . 

 As David Kelly , the founder of IDEO said , when I want to do something analytical , I make 

 a list . When I ’m trying to do something creative , I make a mind - map . Mind - map is a great 

 tool to generate more ideas , identify relationships among the different data and 

 information , which unleash one ’s mind and encourage the flow of ideas go freely . 

 I have had an experience using mind - mapping tool of Design Thinking with the team to 

 examine our target audience ’s past travel experience and brainstorm the new solutions to 

 solve customers ’ problem . 

 Application 

 As it was a practice exercise , we only set up a small team of 5 and invited one of our 

 target for interview . The interview has been conducted for around 20 minutes and asked 

 to interviewee to share 3 travel experience ( both good and bad ) as well as his background . 

 During the process , we keep asking “ so what ? ” to explore more in - depth answer – what ’s 

 your problem and what you want . Then , based on the information provided by the 

 interviewee , we have consolidated the ideas and write on the sticky notes . One of the 

 teammate post the sticky note on the wall , another teammates added the notes under the 

 related theme and we have explored and expanded on an existing ideas , we have also 

 post the uncategorized notes on the wall as reference for later . Finally , we picked the 

 ideas which we felt feasible to transform into actual products / services . 

 Insights & Approach 

 It was a fabulous experience for me to learn different kind of design thinking tools and it 

 was incredible the mind mapping tool help stimulate more ideas than we imagine . It also 

 gave me a new way of using mind mapping to generate ideas not just outlines my own 

 ideas on a subject . We have n’t personalized the map , it was developed by the team , so 

 everyone can understand easily and able to add ideas later , at any time . 

 By applying mind mapping tool , we are not just think outside of the box , but think without 

 the box , which helped us equip with a prepared mind for Innovation – learning mindset + 

 broad repertoire + customer empathy . 

 For next time when I using mind mapping , I will pay more attention on the last step - 

 “ Translate the insights into design criteria ” which is most important in the design thinking 

 process . As it is mentioned “ An insight statement is more than just a word ” , we have 

 overlooked the importance and underestimated the influence of an insight statement , 

 which is fatal to generate comprehensive design criterion statement . Also , I would involve 

 more stakeholder especially the target customers in the creative intuitive process of 

 mind - mapping to enhance the effectiveness and lead to more creative solutions .
### Output: 