Reflection – Learning Launch Tool 

 Challenge 

 I work for a Latin American manufacturer company , whose principal purpose in the last years has   been expand their sales through the country and the rest of the world . We usually have a limit   budget and a wide range of ideas that come from different members in the company or from our   current customers . We have the challenge of optimize the budgets as much as we can and take   fast decisions oriented to accomplish our customers ’ requirements and also the company principal   goals and growth . For this case I am going to describe the experience with the process of   development and launch for a new product . 

 Selection 

 I choose Learning Launch Tool because it gives me and our team the opportunity of prepare a real   test with variety of new products in the real marketplace and finally take the best decision about   what will works better or what we should pivot . 

 Application : 

 After working months in the development of 2 new products and the transformation of an old one   adding new accessories and functionalities , we should decide if make the final investment in   tooling and to add those products to the portfolio . To take the best decision I start to evaluate   which can be the best way of keep going with the projects but being the most assertive with our   customer ’s needs , and I take the option to put them into a real market test . The products we were   developing was oriented for cinema owners and with this in mind , me and my team start to look   which can be a good scenario for show cinema owners the advantages , characteristics and   benefits of our product and we find an international exhibition fair in Las Vegas that give us that   opportunity . 

 As second step , we make the reservation in that fair and we try to make a good presentation   there , thinking before travel in items as : who were going to be our public , what they should know   about our company ( for example trajectory , quality of our products ) , how we were going to   present our products and the new things about them , who were going to do the presentation ,   how we were going to catch the information from the visitors and how they can give us enough   information to decide keep going with the developments or not . 

 Finally , having in mind the public we were going direct , we decide that our CEO and the sales   manager should be the people in charge of make the presentation in the fair . Also we decided to   send samples of the products to expect the visitors in the show can test them and give us their   opinions by two ways , one giving verbal information and the other by a short survey . We also   capture the information of the attendees and their future requirements in a data base , to   guarantee the future properly follow up . 

 After the 3 days in the fair , we can have the results oriented on what we were requiring , and from   the 2 new products we show the attendees we found that one of them was not required because   it was too wide for their scenarios mean while the other one was a really good option for some   markets as the US Market . And for the extra accessories we test for the old product from our   portfolio , was a good result because many of the potential customers , expressed they need the   accessories and that it was the first time they saw it . 

 Insight 

 What I have learned by applying the learning launch tool was that is necessary to be very well   prepare for the test to have satisfactory results , and also we should be very mind open with the   information received because not always the ideas that born in the company are the best option   to keep developments . In our case , as a result of using this design thinking tool was that one of the   products we show the attendees was not required and we decided to stop this project . But in the   other hand , the rest of the products we test had a great acceptance and also give as opportunities   of expansion to other counties and help us to accomplish one of our principal goals of expansion .   Another good thing about this exercise was the cost efficiency , because our company gets very   good customer prospects with a low investment compared whit the value of the sales   opportunities we found . 

 Approach 

 Next time of using this tool , I would like to combine them with other one , for example the   visualization , in order to have wide information in the moment of testing the products . Also I will   try to socialize more the information we found in the launching process with the rest of the areas   in the company because I think that can help us to grow more efficiently in the company . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch Tool 

 Challenge 

 I work for a Latin American manufacturer company , whose principal purpose in the last years has   been expand their sales through the country and the rest of the world . We usually have a limit   budget and a wide range of ideas that come from different members in the company or from our   current customers . We have the challenge of optimize the budgets as much as we can and take   fast decisions oriented to accomplish our customers ’ requirements and also the company principal   goals and growth . For this case I am going to describe the experience with the process of   development and launch for a new product . 

 Selection 

 I choose Learning Launch Tool because it gives me and our team the opportunity of prepare a real   test with variety of new products in the real marketplace and finally take the best decision about   what will works better or what we should pivot . 

 Application : 

 After working months in the development of 2 new products and the transformation of an old one   adding new accessories and functionalities , we should decide if make the final investment in   tooling and to add those products to the portfolio . To take the best decision I start to evaluate   which can be the best way of keep going with the projects but being the most assertive with our   customer ’s needs , and I take the option to put them into a real market test . The products we were   developing was oriented for cinema owners and with this in mind , me and my team start to look   which can be a good scenario for show cinema owners the advantages , characteristics and   benefits of our product and we find an international exhibition fair in Las Vegas that give us that   opportunity . 

 As second step , we make the reservation in that fair and we try to make a good presentation   there , thinking before travel in items as : who were going to be our public , what they should know   about our company ( for example trajectory , quality of our products ) , how we were going to   present our products and the new things about them , who were going to do the presentation ,   how we were going to catch the information from the visitors and how they can give us enough   information to decide keep going with the developments or not . 

 Finally , having in mind the public we were going direct , we decide that our CEO and the sales   manager should be the people in charge of make the presentation in the fair . Also we decided to   send samples of the products to expect the visitors in the show can test them and give us their   opinions by two ways , one giving verbal information and the other by a short survey . We also   capture the information of the attendees and their future requirements in a data base , to   guarantee the future properly follow up . 

 After the 3 days in the fair , we can have the results oriented on what we were requiring , and from   the 2 new products we show the attendees we found that one of them was not required because   it was too wide for their scenarios mean while the other one was a really good option for some   markets as the US Market . And for the extra accessories we test for the old product from our   portfolio , was a good result because many of the potential customers , expressed they need the   accessories and that it was the first time they saw it . 

 Insight 

 What I have learned by applying the learning launch tool was that is necessary to be very well   prepare for the test to have satisfactory results , and also we should be very mind open with the   information received because not always the ideas that born in the company are the best option   to keep developments . In our case , as a result of using this design thinking tool was that one of the   products we show the attendees was not required and we decided to stop this project . But in the   other hand , the rest of the products we test had a great acceptance and also give as opportunities   of expansion to other counties and help us to accomplish one of our principal goals of expansion .   Another good thing about this exercise was the cost efficiency , because our company gets very   good customer prospects with a low investment compared whit the value of the sales   opportunities we found . 

 Approach 

 Next time of using this tool , I would like to combine them with other one , for example the   visualization , in order to have wide information in the moment of testing the products . Also I will   try to socialize more the information we found in the launching process with the rest of the areas   in the company because I think that can help us to grow more efficiently in the company .
### Output: 