Example Reflection – Learning Launch 

 Challenge 

 I am part of the IT team of a mid sized Indian consumer goods manufacturer which along with Digital   enablement of the company helps extend self service to employees through the launch of chatbots   &   apps to simplify the IT issue resolution experience . Over the past couple of years identifying the   need , we had launched a couple of these self service tools . As the usage was not in line with the   expectations , these apps were shelved . Less than 5 % of the targeted users experienced and were   wowed by the apps ,   relying on the traditional methods of calling or mailing issues to the service   desk . 

 The challenge was to promote and sustain usage of the apps post the launch in order to justify and   achieve the ROI calculated while seeking development budgets for the app and chatbots .   The   pandemic and regional lockdowns had resulted in restricting the physical availability of manpower at   multiple locations across India where the company has operations in , we decided to deploy an   advanced AI based self service ticket and issue resolution tool to simplify the user experience . This   tool was technically evaluated including parameters of ease of use , uniform UI / UX and supported by   other company customer references and experiences on these parameters . A 10 member team   including the partner support was engaged in the customization of the software framework for the   launch . A small cross functional team within IT worked on the strategy of sustaining the usage of the   app post the launch . 

 Selection 

 The cross functional team had heard about design thinking but not formally exposed to design   thinking concepts , its tools or techniques during the specific app launch . The reflection focuses on   our launch experiments and improvements that could be brought about having understood the   learning launch .   Learning launch is a series of experiments meant to quickly test an idea , prototype   and question our hypothesis . 

 Application 

 As part of our launch process , we had selected 2 different departments – the human resources and   finance function for prototyping the application who traditionally more likely to call up the service   desks . In addition , we had decided to use our consumer product launch insights and strategies of   branding , positioning and as an incentive prioritizing resolving service tickets coming through the   app than the traditional method of emails or calls to improve the app stickiness . 

 The results during the prototype was better than expected – usage of the app within the teams   having increased to 75 % and people going back to the method of calling- or sending mails reduced to   20 % within this target group within a period of a month .   We decided to scale up and do a full   fledged launch in March ’ 21 with the clearly defined success criteria and measurables . Currently , the   growth usage of the app is in line with the expectations , however sustenance as a parameter would   take a longer time to measure . 

 Insight & Approach 

 During the company wide launch , we did experience acceptance challenges of our sales employees   who due to their job roles are never online . Having understood the learning launch process ,   improvements could be undertaken for the future launches like documenting our assumptions on   population sample selection , and measurable outcomes . 

 For the future , to inculcate design thinking within the IT design and launch process we have decided   to conduct a series of Design thinking training workshops to all our team members ; incorporate   collective learnings from these workshops to   evolve our design thinking framework and incorporate   multiple learning launches prior to a full fledged launch . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch 

 Challenge 

 I am part of the IT team of a mid sized Indian consumer goods manufacturer which along with Digital   enablement of the company helps extend self service to employees through the launch of chatbots   &   apps to simplify the IT issue resolution experience . Over the past couple of years identifying the   need , we had launched a couple of these self service tools . As the usage was not in line with the   expectations , these apps were shelved . Less than 5 % of the targeted users experienced and were   wowed by the apps ,   relying on the traditional methods of calling or mailing issues to the service   desk . 

 The challenge was to promote and sustain usage of the apps post the launch in order to justify and   achieve the ROI calculated while seeking development budgets for the app and chatbots .   The   pandemic and regional lockdowns had resulted in restricting the physical availability of manpower at   multiple locations across India where the company has operations in , we decided to deploy an   advanced AI based self service ticket and issue resolution tool to simplify the user experience . This   tool was technically evaluated including parameters of ease of use , uniform UI / UX and supported by   other company customer references and experiences on these parameters . A 10 member team   including the partner support was engaged in the customization of the software framework for the   launch . A small cross functional team within IT worked on the strategy of sustaining the usage of the   app post the launch . 

 Selection 

 The cross functional team had heard about design thinking but not formally exposed to design   thinking concepts , its tools or techniques during the specific app launch . The reflection focuses on   our launch experiments and improvements that could be brought about having understood the   learning launch .   Learning launch is a series of experiments meant to quickly test an idea , prototype   and question our hypothesis . 

 Application 

 As part of our launch process , we had selected 2 different departments – the human resources and   finance function for prototyping the application who traditionally more likely to call up the service   desks . In addition , we had decided to use our consumer product launch insights and strategies of   branding , positioning and as an incentive prioritizing resolving service tickets coming through the   app than the traditional method of emails or calls to improve the app stickiness . 

 The results during the prototype was better than expected – usage of the app within the teams   having increased to 75 % and people going back to the method of calling- or sending mails reduced to   20 % within this target group within a period of a month .   We decided to scale up and do a full   fledged launch in March ’ 21 with the clearly defined success criteria and measurables . Currently , the   growth usage of the app is in line with the expectations , however sustenance as a parameter would   take a longer time to measure . 

 Insight & Approach 

 During the company wide launch , we did experience acceptance challenges of our sales employees   who due to their job roles are never online . Having understood the learning launch process ,   improvements could be undertaken for the future launches like documenting our assumptions on   population sample selection , and measurable outcomes . 

 For the future , to inculcate design thinking within the IT design and launch process we have decided   to conduct a series of Design thinking training workshops to all our team members ; incorporate   collective learnings from these workshops to   evolve our design thinking framework and incorporate   multiple learning launches prior to a full fledged launch .
### Output: 