Reflection – Storytelling 

 Challenge & Selection 

 Before start studying about design thinking and it ’s tools like storytelling , for example , I used to   like this type of approach technique even without know what it really was . I am mechanical   engineering student and also a very enthusiastic of entrepreneurship , especially in refrigeration   area , since I have been experienced 3 years of my graduation program as a scholarship student   in the largest cooling lab of Latin America . Putting those things – mechanical engineering ,   entrepreneurship and refrigeration – together and adding it with my desire and appreciation for   beer , I ’ve came up with a startup idea . Actually , I ’m developing a product which already exists ,   but it ’s potential is not well explored in Brazil in reason that we are used ( accommodated ) with   another way of cooling beer . In other countries the product that I intend to start a business is   called “ Kegerator ” , which is the mix of word “ Keg ” and “ refrigerator ” . In my country the similar   product is known by “ chopeira ” and has lots of disadvantages , such as high energy consumption ,   poor mobility and design , but mainly , unsteady quality and waste of beer problems due to the   foam formation . Despite of that , consumers still use chopeira instead of kegerator since there are   no good manufactures of kegerators here in Brazil . So , my challenge is related to build a proper   product in matter of sizing the refrigeration system , but most important I need to develop a   business strategy that make people think about the good consumer experience after drink beer   cooled by a kegerator . 

 Application 

 Once at a business meeting about my startup project of a kegerator factory , I unconsciously used   storytelling tool in order to simplify my pitch . I was in front of 3 business man and the meeting was   happening on Friday around 6 pm . Everybody , including myself , was tired and very excited to go   out and have a beer pint in one of the pubs near the company building . At that point I was feeling   anxious and decided to came up with the storytelling way to bring their attention . I started   mentioning about that situation and ask them to imagine , if once they arrive in one of those pubs   and order a beer how bad would be if that beer came warm and not tasting well . They laughed   and starting paying attention to my pitch . Then I continue and told them that it could occur in   reason of many factors , especially because of the cooling technology used by chopeira in those   pubs . 

 Insight & Approach 

 After that I was able to explain about the whole project including “ bother ” things such as the   refrigeration system , design of the product business strategy and so on . Remember such story   made me feel encouraged to invest time to improve my storytelling skills , because I had the insight   that people stay open to listen new ideas when you try to be empathic with their situation . And   the obvious point is that people are costumers , which means that storytelling is the appropriate   approach when dealing business pitch , mainly . 

 I would like to share that at this moment my company project is taking place in Brazil and my only   regret is to not be aware of those design thinking techniques before . As Maria said the whole   course , we all have it inside us , we just not use it consciously before we know it is a tool . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge & Selection 

 Before start studying about design thinking and it ’s tools like storytelling , for example , I used to   like this type of approach technique even without know what it really was . I am mechanical   engineering student and also a very enthusiastic of entrepreneurship , especially in refrigeration   area , since I have been experienced 3 years of my graduation program as a scholarship student   in the largest cooling lab of Latin America . Putting those things – mechanical engineering ,   entrepreneurship and refrigeration – together and adding it with my desire and appreciation for   beer , I ’ve came up with a startup idea . Actually , I ’m developing a product which already exists ,   but it ’s potential is not well explored in Brazil in reason that we are used ( accommodated ) with   another way of cooling beer . In other countries the product that I intend to start a business is   called “ Kegerator ” , which is the mix of word “ Keg ” and “ refrigerator ” . In my country the similar   product is known by “ chopeira ” and has lots of disadvantages , such as high energy consumption ,   poor mobility and design , but mainly , unsteady quality and waste of beer problems due to the   foam formation . Despite of that , consumers still use chopeira instead of kegerator since there are   no good manufactures of kegerators here in Brazil . So , my challenge is related to build a proper   product in matter of sizing the refrigeration system , but most important I need to develop a   business strategy that make people think about the good consumer experience after drink beer   cooled by a kegerator . 

 Application 

 Once at a business meeting about my startup project of a kegerator factory , I unconsciously used   storytelling tool in order to simplify my pitch . I was in front of 3 business man and the meeting was   happening on Friday around 6 pm . Everybody , including myself , was tired and very excited to go   out and have a beer pint in one of the pubs near the company building . At that point I was feeling   anxious and decided to came up with the storytelling way to bring their attention . I started   mentioning about that situation and ask them to imagine , if once they arrive in one of those pubs   and order a beer how bad would be if that beer came warm and not tasting well . They laughed   and starting paying attention to my pitch . Then I continue and told them that it could occur in   reason of many factors , especially because of the cooling technology used by chopeira in those   pubs . 

 Insight & Approach 

 After that I was able to explain about the whole project including “ bother ” things such as the   refrigeration system , design of the product business strategy and so on . Remember such story   made me feel encouraged to invest time to improve my storytelling skills , because I had the insight   that people stay open to listen new ideas when you try to be empathic with their situation . And   the obvious point is that people are costumers , which means that storytelling is the appropriate   approach when dealing business pitch , mainly . 

 I would like to share that at this moment my company project is taking place in Brazil and my only   regret is to not be aware of those design thinking techniques before . As Maria said the whole   course , we all have it inside us , we just not use it consciously before we know it is a tool .
### Output: 