Design Thinking for Innovation - Peer - graded Assignment : Reflection 

 Mind Mapping 

 Challenge & Selection   I am an Account Director with an enterprise software company . I have been tasked to build an IT   Transformation proposal for a potential customer that is a telecommunications service provider .   The   customer believes that their aging IT systems are holding them back . As a result , revenues are down as   they have been losing market share to the competition , and their customer satisfaction is on a decline . 

 In the “ what is ” stage spent several weeks talking to various customer stakeholders across many   departments ,   perform audits of their critical IT systems and business processes , researched market   conditions and industry trends . We ended up with a significant amount of data . The challenge now is to   figure out how to use the data to scope the transformation program and build a compelling winning   proposal that is concise . 

 Since the team working on the proposal is international and from diverse groups ( e.g. company   executives , sales , consulting , finance , solution architects and program management ) , we needed a way   to get everyone on the same page quickly . We picked Mind Mapping because the visualization will   minimize risk for language barriers and we firmly believed the issues uncovered are interrelated . 

 Application   We got each group to mind map their area of analysis ( e.g. consulting mind mapped the business   process challenges ; solution architect mind mapped the limitation of the existing system and sales mind   mapped industry trends and the competition ) . As a group , we then tried to find the link between items   areas and identify central ideas . The objective was to find the current reality of a design challenge   before we get to the “ what if ” stage . 

 Insight & Approach   The huge mind map that we produced did help us identify patterns and insights that we could   potentially use as central themes for our proposal . For example , we discovered that across the board   the pain points were related to profitability , customer satisfaction , and increased speed - to - market . 

 To address these issues replacing existing IT systems was not going to be sufficient . The customer   needed a business transformation instead of just an IT transformation .   They would need a new   customer engagement system that was backed by analytics to drive up top line growth . Operational   processes required to be digitized and realigned to be more efficient and scalable to cope with the   projected business growth . Their business model needs to be relooked to take advantage of the new   digital capabilities that the new systems would provide . This could give them additional revenue   streams . 

 The best thing about the mind map is that it was an effective communication tool across our internal   stakeholders . Everybody , especially the executives , could quickly understand the rationale of our   proposed approach for the proposal without having to delve into a massive amount of data . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation - Peer - graded Assignment : Reflection 

 Mind Mapping 

 Challenge & Selection   I am an Account Director with an enterprise software company . I have been tasked to build an IT   Transformation proposal for a potential customer that is a telecommunications service provider .   The   customer believes that their aging IT systems are holding them back . As a result , revenues are down as   they have been losing market share to the competition , and their customer satisfaction is on a decline . 

 In the “ what is ” stage spent several weeks talking to various customer stakeholders across many   departments ,   perform audits of their critical IT systems and business processes , researched market   conditions and industry trends . We ended up with a significant amount of data . The challenge now is to   figure out how to use the data to scope the transformation program and build a compelling winning   proposal that is concise . 

 Since the team working on the proposal is international and from diverse groups ( e.g. company   executives , sales , consulting , finance , solution architects and program management ) , we needed a way   to get everyone on the same page quickly . We picked Mind Mapping because the visualization will   minimize risk for language barriers and we firmly believed the issues uncovered are interrelated . 

 Application   We got each group to mind map their area of analysis ( e.g. consulting mind mapped the business   process challenges ; solution architect mind mapped the limitation of the existing system and sales mind   mapped industry trends and the competition ) . As a group , we then tried to find the link between items   areas and identify central ideas . The objective was to find the current reality of a design challenge   before we get to the “ what if ” stage . 

 Insight & Approach   The huge mind map that we produced did help us identify patterns and insights that we could   potentially use as central themes for our proposal . For example , we discovered that across the board   the pain points were related to profitability , customer satisfaction , and increased speed - to - market . 

 To address these issues replacing existing IT systems was not going to be sufficient . The customer   needed a business transformation instead of just an IT transformation .   They would need a new   customer engagement system that was backed by analytics to drive up top line growth . Operational   processes required to be digitized and realigned to be more efficient and scalable to cope with the   projected business growth . Their business model needs to be relooked to take advantage of the new   digital capabilities that the new systems would provide . This could give them additional revenue   streams . 

 The best thing about the mind map is that it was an effective communication tool across our internal   stakeholders . Everybody , especially the executives , could quickly understand the rationale of our   proposed approach for the proposal without having to delve into a massive amount of data .
### Output: 