CHALLENGE : 

 During my stint as an experiential designer at a leading retail brand , I was assigned a project whose   aim was to increase business of the brand through better customer experience . The customer   segment that was to be targeted was that of Elderly Citizens . It had come to the attention of the   team through business data that elderly citizens form a large portion of loyal customers of the   brand . Therefore , with an intention of securing this customer segment and further strengthening it ,   we started working towards making the brand an age inclusive . We wanted to achieve this not by a   marketing but through actual designs that will make a difference . 

 SELECTION : 

 Since the retail brand has an established image of value for money prices and inclusive nature , the   initial phase of the project aimed at understanding the brand and its services it offered . Since a   variety of tangible and intangible factors were to be dealt with while understanding the customer   segment , I chose the Mind Mapping tool that would help me understand the various facets of the   personalities of elderly customers .   Various services were developed through brainstorming sessions   and continuous inputs from the people in the team . With further advancement in the process and   research , Learning Launch tool was applied to cross check the feasibility of strategies further   developed . 

 APPLICATION 

 •   The project initially started off by understanding the brand and its services and continued   with a detailed study of various services exclusively designed for senior citizens to   understand my customer segment 

 •   With further advancement , I used the Mind Mapping tool to uncover the various aspects of   elderly customers and their personalities . These aspects ranged from tangible things like   physical impairments and mobilities to intangible aspects like emotional changes and   psychology and understanding of the demographics 

 •   The demographics , shopping patterns and habits were observed and studied to understand   the influences in their shopping behavior by various questionnaires , observations and   surveys . 

 •   By using all the information gathered through various means , Mind Mapping was done to   understand various patterns and relations between different aspects 

 •   Given the vast scope of the project , more than one tool was used to evaluate options and   come to conclusions . In addition to mind mapping , Learning Launch technique was also   applied to validate the feasibility and dependency of upcoming strategies 

 •   To conclude on deciding which tools to use , primary and secondary research had to be done   to evaluate what tools were to be us . 

 Through mind mapping we had a thorough study of various physical ailments and short comings   elderly citizens face . So , to tackle these physical problems , collective efforts were made by the team   to make the retail outlets age friendly by having anti - skid floorings and obstacle free aisles .    Comfortable surroundings with calmer music and lesser announcements that usually startle them . 

 For having an empathetic approach and relation between customer and staff , a staff sensitization   program was organized .   This helped in training the staff and helping them being empathetic rather   than just showing sympathy and pity towards elderly citizens . 

 While using the mind mapping tool we made efforts to deep dive into the social problems of elderly   people and how things start changing once they age . We came up with a few activities and initiatives   that would help them be social and independent to some extent . To test the feasibility and response   of one of the activities , we used the Learning Launch technique to experiment and record their   response towards the same . The intention was to see how receptive and willing are the elderly   customers to participate in activities arranged for them . Through the tool we came to know that   elderly customers are more willing to participate when the activities and events are related to health   and fitness . 

 INSIGHT 

 By applying the mind mapping tool , I got to explore various factors which were not known to and by   exploring more it helped me overcome various pre - conceived notions of the customer base . It shed   light on various biases that people have towards this customer base . It helped me understand the at   most of the times emotional and physical factors go hand in hand . As I progressed with the project , I   had a clear idea of the various needs and problems of elderly customers in retail spaces and how   systematically we might be able to give them a better . By implementing he strategies and proposals ,   the problems of senior customers in the store will reduce and in turn have and increased footfall and   better business for the brand . 

 APPROACH 

 By adapting the mind mapping tool , I understood what are the various things that affect day - to - day   lifestyle of senior citizens and by the help of learning launch I could understand what exactly are   they interested in and what they look forward to . Given that brainstorming and mind mapping are   frequently used tools while designing services that support the research , application of Learning   Launch tools in iterations to test the validity and reception of the tools is also necessary and will help   avoid larger problem later . Through learning Launch it came to my notice that it not only helps you   understand the feasibility and validity , but also the impact the services have and how they can be   better . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE : 

 During my stint as an experiential designer at a leading retail brand , I was assigned a project whose   aim was to increase business of the brand through better customer experience . The customer   segment that was to be targeted was that of Elderly Citizens . It had come to the attention of the   team through business data that elderly citizens form a large portion of loyal customers of the   brand . Therefore , with an intention of securing this customer segment and further strengthening it ,   we started working towards making the brand an age inclusive . We wanted to achieve this not by a   marketing but through actual designs that will make a difference . 

 SELECTION : 

 Since the retail brand has an established image of value for money prices and inclusive nature , the   initial phase of the project aimed at understanding the brand and its services it offered . Since a   variety of tangible and intangible factors were to be dealt with while understanding the customer   segment , I chose the Mind Mapping tool that would help me understand the various facets of the   personalities of elderly customers .   Various services were developed through brainstorming sessions   and continuous inputs from the people in the team . With further advancement in the process and   research , Learning Launch tool was applied to cross check the feasibility of strategies further   developed . 

 APPLICATION 

 •   The project initially started off by understanding the brand and its services and continued   with a detailed study of various services exclusively designed for senior citizens to   understand my customer segment 

 •   With further advancement , I used the Mind Mapping tool to uncover the various aspects of   elderly customers and their personalities . These aspects ranged from tangible things like   physical impairments and mobilities to intangible aspects like emotional changes and   psychology and understanding of the demographics 

 •   The demographics , shopping patterns and habits were observed and studied to understand   the influences in their shopping behavior by various questionnaires , observations and   surveys . 

 •   By using all the information gathered through various means , Mind Mapping was done to   understand various patterns and relations between different aspects 

 •   Given the vast scope of the project , more than one tool was used to evaluate options and   come to conclusions . In addition to mind mapping , Learning Launch technique was also   applied to validate the feasibility and dependency of upcoming strategies 

 •   To conclude on deciding which tools to use , primary and secondary research had to be done   to evaluate what tools were to be us . 

 Through mind mapping we had a thorough study of various physical ailments and short comings   elderly citizens face . So , to tackle these physical problems , collective efforts were made by the team   to make the retail outlets age friendly by having anti - skid floorings and obstacle free aisles .    Comfortable surroundings with calmer music and lesser announcements that usually startle them . 

 For having an empathetic approach and relation between customer and staff , a staff sensitization   program was organized .   This helped in training the staff and helping them being empathetic rather   than just showing sympathy and pity towards elderly citizens . 

 While using the mind mapping tool we made efforts to deep dive into the social problems of elderly   people and how things start changing once they age . We came up with a few activities and initiatives   that would help them be social and independent to some extent . To test the feasibility and response   of one of the activities , we used the Learning Launch technique to experiment and record their   response towards the same . The intention was to see how receptive and willing are the elderly   customers to participate in activities arranged for them . Through the tool we came to know that   elderly customers are more willing to participate when the activities and events are related to health   and fitness . 

 INSIGHT 

 By applying the mind mapping tool , I got to explore various factors which were not known to and by   exploring more it helped me overcome various pre - conceived notions of the customer base . It shed   light on various biases that people have towards this customer base . It helped me understand the at   most of the times emotional and physical factors go hand in hand . As I progressed with the project , I   had a clear idea of the various needs and problems of elderly customers in retail spaces and how   systematically we might be able to give them a better . By implementing he strategies and proposals ,   the problems of senior customers in the store will reduce and in turn have and increased footfall and   better business for the brand . 

 APPROACH 

 By adapting the mind mapping tool , I understood what are the various things that affect day - to - day   lifestyle of senior citizens and by the help of learning launch I could understand what exactly are   they interested in and what they look forward to . Given that brainstorming and mind mapping are   frequently used tools while designing services that support the research , application of Learning   Launch tools in iterations to test the validity and reception of the tools is also necessary and will help   avoid larger problem later . Through learning Launch it came to my notice that it not only helps you   understand the feasibility and validity , but also the impact the services have and how they can be   better .
### Output: 