Design Thinking at Pixar and Disney 

 By Ashok Sharma 

 Challenge : 

 Creating stories that touch people ’s hearts . 

 Selection : 

 The tool of and storytelling has been selected since this is about movies . Storytelling can be really   powerful and compelling . It can inspire many others with a proper message . It ’s important to   understand the skill of persuasion and emotional intelligence which influence people . Every heart- touching story inspires others . Pixar and Disney are known for such heart - touching stories which   inspire people . 

 Application : 

 Ratatouille is a film about Remy , a small , rat with a blue coat . Remy dreams to be a big chef in   Paris . Ratatouille was a massive international commercial success because of its unique and heart- touching story . Pixar and Disney always come up with ingenious stories that touches people ’s   hearts . How do they do it ? It is through R&D in a collaborative and iterative environment .   However , the process is n’t as simple as is sounds .    All stories at Pixar and Disney start as a part of a 3 - idea pitch . After spending almost five months   crafting pitches for all three separate project ideas , each director from the core team presents them   to the Chief Creative Officer ( CCO ) . The CCO then is bound to select one of them to be the next   project , or asks the directors to reiterate the idea and pitch it again .    Once an idea is selected , it enters the R&D process which takes up to one year . The purpose of this   phase is to deepen the original story idea from the proposed pitch . Multi - disciplinary R&D groups   direct topical examination , making reels with cuts from a wide assortment of movies set up with a   good soundtrack . With time , the story rooms are filled with images and notes covering the walls for   the director and creative team to take inspiration from . 

 Insight and approach : 

 Pixar and Disney follow the idea of “ No idea is bad . ” They believe that an idea can only be   criticised with a constructive suggestion .    This allows people to improve their ideas without harsh judgements . Every criticism during   production meetings is positive , with a better idea . This creates a safe space where no one is afraid   of putting forward their ideas .    The R&D team also reached out to people with expertise in the specific fields . The team met with a   woman who has thirty - six pet rats , interviewed Anthony Bourdain about his most memorable meal ,   which led to the adaption of a scene in the movie in which , the food critic , Anton Ego , takes a bite   Ratatouille , Remy ’s signature dish , remembers the homemade Ratatouille he had as a kid . The team   also hired Thomas Keller , a chef , as one of the consultants to give movie the professional touch it   needed . 

 Every Pixar and Disney movie goes through such intense and cautious design thinking process and   research to move ahead with the movie with a strong base . Using design thinking in the process ,   Pixar and Disney never fails to deliver great and memorable movies . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Ashok Sharma
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking at Pixar and Disney 

 By Ashok Sharma 

 Challenge : 

 Creating stories that touch people ’s hearts . 

 Selection : 

 The tool of and storytelling has been selected since this is about movies . Storytelling can be really   powerful and compelling . It can inspire many others with a proper message . It ’s important to   understand the skill of persuasion and emotional intelligence which influence people . Every heart- touching story inspires others . Pixar and Disney are known for such heart - touching stories which   inspire people . 

 Application : 

 Ratatouille is a film about Remy , a small , rat with a blue coat . Remy dreams to be a big chef in   Paris . Ratatouille was a massive international commercial success because of its unique and heart- touching story . Pixar and Disney always come up with ingenious stories that touches people ’s   hearts . How do they do it ? It is through R&D in a collaborative and iterative environment .   However , the process is n’t as simple as is sounds .    All stories at Pixar and Disney start as a part of a 3 - idea pitch . After spending almost five months   crafting pitches for all three separate project ideas , each director from the core team presents them   to the Chief Creative Officer ( CCO ) . The CCO then is bound to select one of them to be the next   project , or asks the directors to reiterate the idea and pitch it again .    Once an idea is selected , it enters the R&D process which takes up to one year . The purpose of this   phase is to deepen the original story idea from the proposed pitch . Multi - disciplinary R&D groups   direct topical examination , making reels with cuts from a wide assortment of movies set up with a   good soundtrack . With time , the story rooms are filled with images and notes covering the walls for   the director and creative team to take inspiration from . 

 Insight and approach : 

 Pixar and Disney follow the idea of “ No idea is bad . ” They believe that an idea can only be   criticised with a constructive suggestion .    This allows people to improve their ideas without harsh judgements . Every criticism during   production meetings is positive , with a better idea . This creates a safe space where no one is afraid   of putting forward their ideas .    The R&D team also reached out to people with expertise in the specific fields . The team met with a   woman who has thirty - six pet rats , interviewed Anthony Bourdain about his most memorable meal ,   which led to the adaption of a scene in the movie in which , the food critic , Anton Ego , takes a bite   Ratatouille , Remy ’s signature dish , remembers the homemade Ratatouille he had as a kid . The team   also hired Thomas Keller , a chef , as one of the consultants to give movie the professional touch it   needed . 

 Every Pixar and Disney movie goes through such intense and cautious design thinking process and   research to move ahead with the movie with a strong base . Using design thinking in the process ,   Pixar and Disney never fails to deliver great and memorable movies .
### Output: 