Design Thinking for Innovation . Dardeen School of business . University of Virginia .    Coursera .      Reflection – Storytelling 

 Challenge & Selection 

 Being myself a marketer involved in the   creation of a startup that it ’s focused on the    development of a real estate online market - place where the differential value is on    maximizing the sustainability impact in every step of the process ( from architectural    design to construction , and through all the digital innovation needed to offer    meaningful experiences and relationships to the different stakeholders ) , I face the    challenge of persuading the different partners and stakeholders ( from investors to    designers and real - estate owners ) in being part of the startup cause about why quality ,    health , and sustainability over quantity , speed and cost reduction really matters , and is    a way which in we want to enroll ourselves .       I chose the Storytelling tool to convey the stakeholders about the challenges we face as    citizens in need of innovative solutions for the dire sustainability tensions increased in    the face of the expanding climate crisis .       I feel that the dynamic potential of this conversational tool to let me lean in one single    pitch , on the most powerful parts of the brand message and creating moments of    reflection so my audience can be involved in the conversation , would be the right step in    this part of spreading the word about my young and growing enterprise .      The ​short video with Li Yan talking about the storytelling tool in the Week 2 of the    course​ , and the use of a ​storytelling canvas​ by Designbetterbussines.com​ shared by    fellow students in the Week 2 forum of this course , helped me design an effective    storytelling speech , that would be able to enroll my audience in a movement aimed to    face the stated challenge , and also to make the strategy of my business available to    every stakeholder , so they can have ownership of the solutions , make the storytelling    pitch their own , and spread the flame .      Application 

 With my storytelling speech ready , I went to a pair of networking events , the audience    was perfect , formed by investors and young entrepreneurs , who also were frequent    buyers and sellers of real estate . There I let unfold my storytelling naturally in the    conversations when I was asked about my venture and upcoming business . Inspired by    the​ talk of the Chilean designer ​Sebastian Errazuriz​ ( which was also shared in the forums    of this course)​ to make the story personal and about real people and real problems , I    modified my pitch focusing it on the challenges and tensions of the climate crisis on the    architectural design sector and what we can do to innovate it . Then with an open - ended 

 style of conversation , I ended my dissertation by asking questions and showing genuine    interest in the particular opinions and details of the audience . This final approach led to    longer and interesting discussions , contacts and invitations to more events .      The tool worked seamlessly to my understanding , or the tool is so dynamic that it just    adapts to the talker style , an there , I was lucky .      Insight & Approach 

 After the networking events , I realized that the using of storytelling reaped bountiful    results , by using open - ended questions and letting the audience get involved in my    story I gathered plenty of insights about the particular problems and needs that each    individual faced , and I was shocked of how strongly a good storytelling can improve the    conversations and open a field of possibilities for letting others be involved in your    cause .      I was invited to more networking events and introduced by recommendation from the    contacts I made and the audience I known in past events . Also , I was able to make    friends and colleagues with the contacts of the audience , who naturally get interested in    my project and were eager to be participants in the next phase of my design process .      After this experience , I began to see the broad capabilities of the design thinking    approach , as a more humane set of tools to do meaningful business with people , or    stated in a different way ; to solve real problems with real people .      For the next step of my process , I choose an alternate take in my approach , setting up a    mind mapping tool event as explained In the ​MeYouHealth​ story in Week 3 of this    course . I had already a solid base of pertinent stakeholders from colleagues , friends ,    and contacts recruited by the storytelling on past networking events , so I invited them    and set up some tables with individual Empathy Maps for each individual to complete . ​I    used this empathy map​ ( ​Shared in this post from the forum of Week2 of this course​ ) to    identify needs and insights from each individual .       Finally , I realized that using a more collaborative tool like the Co - creation tool , as shown    in the workshop fashion that its used in the ​Good Kitchen​ story of Week 1 could have    given me a broader scope of insights about the individual issues and needs of the    objective audience and stakeholders of my brand , so I could use those insights along    the development of the whole project . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation . Dardeen School of business . University of Virginia .    Coursera .      Reflection – Storytelling 

 Challenge & Selection 

 Being myself a marketer involved in the   creation of a startup that it ’s focused on the    development of a real estate online market - place where the differential value is on    maximizing the sustainability impact in every step of the process ( from architectural    design to construction , and through all the digital innovation needed to offer    meaningful experiences and relationships to the different stakeholders ) , I face the    challenge of persuading the different partners and stakeholders ( from investors to    designers and real - estate owners ) in being part of the startup cause about why quality ,    health , and sustainability over quantity , speed and cost reduction really matters , and is    a way which in we want to enroll ourselves .       I chose the Storytelling tool to convey the stakeholders about the challenges we face as    citizens in need of innovative solutions for the dire sustainability tensions increased in    the face of the expanding climate crisis .       I feel that the dynamic potential of this conversational tool to let me lean in one single    pitch , on the most powerful parts of the brand message and creating moments of    reflection so my audience can be involved in the conversation , would be the right step in    this part of spreading the word about my young and growing enterprise .      The ​short video with Li Yan talking about the storytelling tool in the Week 2 of the    course​ , and the use of a ​storytelling canvas​ by Designbetterbussines.com​ shared by    fellow students in the Week 2 forum of this course , helped me design an effective    storytelling speech , that would be able to enroll my audience in a movement aimed to    face the stated challenge , and also to make the strategy of my business available to    every stakeholder , so they can have ownership of the solutions , make the storytelling    pitch their own , and spread the flame .      Application 

 With my storytelling speech ready , I went to a pair of networking events , the audience    was perfect , formed by investors and young entrepreneurs , who also were frequent    buyers and sellers of real estate . There I let unfold my storytelling naturally in the    conversations when I was asked about my venture and upcoming business . Inspired by    the​ talk of the Chilean designer ​Sebastian Errazuriz​ ( which was also shared in the forums    of this course)​ to make the story personal and about real people and real problems , I    modified my pitch focusing it on the challenges and tensions of the climate crisis on the    architectural design sector and what we can do to innovate it . Then with an open - ended 

 style of conversation , I ended my dissertation by asking questions and showing genuine    interest in the particular opinions and details of the audience . This final approach led to    longer and interesting discussions , contacts and invitations to more events .      The tool worked seamlessly to my understanding , or the tool is so dynamic that it just    adapts to the talker style , an there , I was lucky .      Insight & Approach 

 After the networking events , I realized that the using of storytelling reaped bountiful    results , by using open - ended questions and letting the audience get involved in my    story I gathered plenty of insights about the particular problems and needs that each    individual faced , and I was shocked of how strongly a good storytelling can improve the    conversations and open a field of possibilities for letting others be involved in your    cause .      I was invited to more networking events and introduced by recommendation from the    contacts I made and the audience I known in past events . Also , I was able to make    friends and colleagues with the contacts of the audience , who naturally get interested in    my project and were eager to be participants in the next phase of my design process .      After this experience , I began to see the broad capabilities of the design thinking    approach , as a more humane set of tools to do meaningful business with people , or    stated in a different way ; to solve real problems with real people .      For the next step of my process , I choose an alternate take in my approach , setting up a    mind mapping tool event as explained In the ​MeYouHealth​ story in Week 3 of this    course . I had already a solid base of pertinent stakeholders from colleagues , friends ,    and contacts recruited by the storytelling on past networking events , so I invited them    and set up some tables with individual Empathy Maps for each individual to complete . ​I    used this empathy map​ ( ​Shared in this post from the forum of Week2 of this course​ ) to    identify needs and insights from each individual .       Finally , I realized that using a more collaborative tool like the Co - creation tool , as shown    in the workshop fashion that its used in the ​Good Kitchen​ story of Week 1 could have    given me a broader scope of insights about the individual issues and needs of the    objective audience and stakeholders of my brand , so I could use those insights along    the development of the whole project .
### Output: 