Reflection – Learning Launch 

 Challenge       I work in a creative services office composed of designers , writers , photographers , and   videographers and we are challenged to produce high - quality creative assets in order to set   ourselves apart from their competitors and run better marketing campaigns . The pressures of   the modern business landscape are placing more demand on marketing teams , as well as   increasing the need for streamlined creative operations processes . Our team often struggle with   a few key issues in the effort to meet the growing demand for creative assets . For example , Lack   of workflows , Lack of data , Inaccurate forecasts , etc .   Design Thinking made me want to share the ideas I learned in the course and how I could apply   it to improve our problem - solving processes . While we do already think of creative solutions for   problems , the techniques of finding empathy , creating a problem statement , forming ideas , and   then making prototypes , will help my team to come up with better solutions .     Selection      As a team , we have decided to use the learning launch tool . Because we believe the learning   launch principle is one of the most important tools of design thinking for innovation . This   principle consists in doing small experiments to test an idea in the real market . It is a fast , low- cost way to verify the innovator ’s hypothesis . As in forth week Thomas Franke gave a definition   of learning launch and explained important of learning launch . Learning launch is an experiment   in a market place and it is a process of assumptions testing and see the actions in real world .   Professors explained the three steps for learning launch . First step is planning the learning   launch , second one is executing the learning launch and third step is learning from learning   launch . Thomas Franke gave us an examples like Dragnet for better understanding .        Application        Through the studies we managed to put into question an ethnographic research to know who   our true audience was , what he was looking for , what were his fears and his objections , among   other doubts . With the total opening of the client and together of my team , we selected 10   clients to whom they were visiting the textile store and we interviewed them . The entire team   knew the challenges and openness of just listening to what the respondents had to say , without   influencing their arguments . we focused on the structure / execution of our online marketing   tasks . In particular , we wanted to see if we could structure our tasks , projects , and processes to   adapt the methods of Scrum project management for our work ( e.g. , time boxed , daily , specific   meetings , reviews , etc . ) in an effort to become more agile . This tested our assumption that the   structure and execution were the main causes of our workflow challenge . Our team went   through a two - day training with a Scrum project management coach . Next , we went through five   workshops to structure our tasks and processes in a more agile way . These two sessions   occurred within in a three - week timeframe . We expected to produce a document with a clear   description of our new , more agile processes / workflow . 

 Insight       By applying the learning launch tool , Synchronization and the search for a solution was   something We had never experienced before . With the cross - referencing of ethnographic data ,   we identified the major objections to the product , myths and even the dreams of these clients in   possessing an ever beautiful and elegant bed as seen in movies and soap operas . I then   produced a Canvas from the whole series of interviews , thus generating a huge surprise on the   part of those involved , since the data that we had previously in hand , no longer represented who   we thought . The result could not be otherwise . Through new media using educational videos ,   our client had an expressive organic increase in search for purchases and the exponential   increase in the engagement of his audience with his brand . Now the whole team has reviewed   their work , abandoning everything they thought they knew about that particular client . This   new tool has enabled the team to be more accurate and test ideas more quickly and efficiently .   This course opened my mindset , making me a determined person to test and learn , to go on the   field even if it fails . Everyone involved is happy so I will be forever grateful for learning       Approach       The learning launch is the appropriate tool for our business . We need as a team to review the   insight gained from our first two launches and incorporate this insight into future launch   designs as this is the most effective and ideal way of approaching and implementing solutions .   Future launch designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full roll out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge       I work in a creative services office composed of designers , writers , photographers , and   videographers and we are challenged to produce high - quality creative assets in order to set   ourselves apart from their competitors and run better marketing campaigns . The pressures of   the modern business landscape are placing more demand on marketing teams , as well as   increasing the need for streamlined creative operations processes . Our team often struggle with   a few key issues in the effort to meet the growing demand for creative assets . For example , Lack   of workflows , Lack of data , Inaccurate forecasts , etc .   Design Thinking made me want to share the ideas I learned in the course and how I could apply   it to improve our problem - solving processes . While we do already think of creative solutions for   problems , the techniques of finding empathy , creating a problem statement , forming ideas , and   then making prototypes , will help my team to come up with better solutions .     Selection      As a team , we have decided to use the learning launch tool . Because we believe the learning   launch principle is one of the most important tools of design thinking for innovation . This   principle consists in doing small experiments to test an idea in the real market . It is a fast , low- cost way to verify the innovator ’s hypothesis . As in forth week Thomas Franke gave a definition   of learning launch and explained important of learning launch . Learning launch is an experiment   in a market place and it is a process of assumptions testing and see the actions in real world .   Professors explained the three steps for learning launch . First step is planning the learning   launch , second one is executing the learning launch and third step is learning from learning   launch . Thomas Franke gave us an examples like Dragnet for better understanding .        Application        Through the studies we managed to put into question an ethnographic research to know who   our true audience was , what he was looking for , what were his fears and his objections , among   other doubts . With the total opening of the client and together of my team , we selected 10   clients to whom they were visiting the textile store and we interviewed them . The entire team   knew the challenges and openness of just listening to what the respondents had to say , without   influencing their arguments . we focused on the structure / execution of our online marketing   tasks . In particular , we wanted to see if we could structure our tasks , projects , and processes to   adapt the methods of Scrum project management for our work ( e.g. , time boxed , daily , specific   meetings , reviews , etc . ) in an effort to become more agile . This tested our assumption that the   structure and execution were the main causes of our workflow challenge . Our team went   through a two - day training with a Scrum project management coach . Next , we went through five   workshops to structure our tasks and processes in a more agile way . These two sessions   occurred within in a three - week timeframe . We expected to produce a document with a clear   description of our new , more agile processes / workflow . 

 Insight       By applying the learning launch tool , Synchronization and the search for a solution was   something We had never experienced before . With the cross - referencing of ethnographic data ,   we identified the major objections to the product , myths and even the dreams of these clients in   possessing an ever beautiful and elegant bed as seen in movies and soap operas . I then   produced a Canvas from the whole series of interviews , thus generating a huge surprise on the   part of those involved , since the data that we had previously in hand , no longer represented who   we thought . The result could not be otherwise . Through new media using educational videos ,   our client had an expressive organic increase in search for purchases and the exponential   increase in the engagement of his audience with his brand . Now the whole team has reviewed   their work , abandoning everything they thought they knew about that particular client . This   new tool has enabled the team to be more accurate and test ideas more quickly and efficiently .   This course opened my mindset , making me a determined person to test and learn , to go on the   field even if it fails . Everyone involved is happy so I will be forever grateful for learning       Approach       The learning launch is the appropriate tool for our business . We need as a team to review the   insight gained from our first two launches and incorporate this insight into future launch   designs as this is the most effective and ideal way of approaching and implementing solutions .   Future launch designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full roll out .
### Output: 