Storytelling 

 1 . Challenge : 

 I am a   professional worker   in the business of tourism and hospitality . I´m now in   Argentina   where is going throught hard times because of the Pandemic situation . So I   decided at the beginning of April to keep growing my intelect and signed up for   studying a Degree on Digital Marketing at “ Digital House ” -coding school .   During the course , Storytelling understanding was essential to pass the final exam ,   where you had to give a presentation   showing   the results of your advertising   campaigns . 

 2 . Selection : 

 The Project I was assigned ,   consisted on the representation of a plumbing service   company .   I started making a   long research at the local market of those who provides   the service in the capital   of Buenos Aires .   I noticed that the digital comunication of “ my competition ” was really poor and empty   of innovation or creativity .    I knew that to make a difference , the focus on   the insights for the creation of the   content was   essential . The content had to be relevant , original and thrilling to get a   place in the mind of the costumer . 

 3 . Application : 

 When I decided which market segment   would be my main objective , I started to think   and act   in my mind like that ideal coustumer . ( Visualization )   In those moments where the ideal client thinks they need help but does not say so , is   the insight where our advertising should be reminded . 

 4 . Insight : 

 The content I   generated was focused in a funny but accurate way of showing   the   solutions that the company could provide if any   type of problem related to broken   pipes , drains , water loss or maintenance in general among others happened .   So the content trough images and videos where showing different scenarios of the   customer on a daily life facing unexpected situations . In which our company turned   out to be the hero in question .   The video content was about 30 seconds long , and the story I presented finished   always with costumer in a happy mood . 

 5 . Approach : 

 Having an empathic mentality allows us to perceive and feel what our client could feel   or perceive , from my point of view in the next opportunity , it would change the market   niche telling another story to expand my audiences and business . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 1 . Challenge : 

 I am a   professional worker   in the business of tourism and hospitality . I´m now in   Argentina   where is going throught hard times because of the Pandemic situation . So I   decided at the beginning of April to keep growing my intelect and signed up for   studying a Degree on Digital Marketing at “ Digital House ” -coding school .   During the course , Storytelling understanding was essential to pass the final exam ,   where you had to give a presentation   showing   the results of your advertising   campaigns . 

 2 . Selection : 

 The Project I was assigned ,   consisted on the representation of a plumbing service   company .   I started making a   long research at the local market of those who provides   the service in the capital   of Buenos Aires .   I noticed that the digital comunication of “ my competition ” was really poor and empty   of innovation or creativity .    I knew that to make a difference , the focus on   the insights for the creation of the   content was   essential . The content had to be relevant , original and thrilling to get a   place in the mind of the costumer . 

 3 . Application : 

 When I decided which market segment   would be my main objective , I started to think   and act   in my mind like that ideal coustumer . ( Visualization )   In those moments where the ideal client thinks they need help but does not say so , is   the insight where our advertising should be reminded . 

 4 . Insight : 

 The content I   generated was focused in a funny but accurate way of showing   the   solutions that the company could provide if any   type of problem related to broken   pipes , drains , water loss or maintenance in general among others happened .   So the content trough images and videos where showing different scenarios of the   customer on a daily life facing unexpected situations . In which our company turned   out to be the hero in question .   The video content was about 30 seconds long , and the story I presented finished   always with costumer in a happy mood . 

 5 . Approach : 

 Having an empathic mentality allows us to perceive and feel what our client could feel   or perceive , from my point of view in the next opportunity , it would change the market   niche telling another story to expand my audiences and business .
### Output: 