Learning Launch for Testing a Voice - Application 

 for patients with dementia 

 Challenge : 

 I work as an innovation consultant in a digital agency . In this role I was part of a team that was to   develop digital applications for the healthcare market together with a telecommunications company .   These were to be based on a newly developed voice application of the company .    The developed idea : A voice application for patients who have dementia in the early stages but still   live alone at home or live with their relatives . The application reminds the patients of routines and can   be controlled by voice - e.g. for emergency numbers .    The potential customers were basically relatives who want to support their family members as much   as possible and for these decisions . The challenge : in the previous process , various design thinking   tools were used , but many parameters were based on assumptions , as the company had experience   in B2C and B2B , but not with patients as customers . In addition , the relatives were not sufficiently   involved in the process of " what is " and " what if " , so that adequate testing of the application became   necessary .    Since the telecommunications company had sufficient IT specialists available , creating a prototype   was not a problem . 

 Selection : 

 For this reason , I decided to create an extensive Real - Life Test , a Learning Launch , where in focus   groups possible customers and their relatives suffering from dementia could test the application . The   aim was to find out how the application can be embedded in everyday life , how patients use the   application and how it helps them , and whether the relatives ' need for security is satisfied .    In addition , it was to be tested to what extent the main applications programmed for the voice   application actually met the needs of the patients . Is such a voice application even used in everyday   life by dementia patients ? Were the pre - programmed questions the actual questions that patients   asked in their everyday life or are they a " big lie " and patients have completely different questions ?   Are there reasons why such an application should not be used or are there better starting points for   marketing ? How do less technology - affine customers act ( these were chosen as " sceptics " ) ? 

 Application : 

 To realize a sufficiently large Learning Launch , prototypes of a voice application for dementia patients   were developed together with the IT experts of the telecommunications company . Initially , no special   speakers were selected for this purpose , but an application was programmed for already existing   devices such as mobile phones . Through an association that cares for the relatives of dementia   patients , an adequate target group for the Learning Launch was found . The association was   convinced that participating in such a group could lead to the relatives having less to worry about and   possibly even find new " control mechanisms " .    Through the association , 18 relatives were found who made the application available to their relatives   suffering from dementia . Each " customer " and patient was first given an introduction to the   functionality of the device and various adjustable settings were made ( volume , positioning in the   house / flat ... ) , then the test period of 4 weeks was discussed . The relatives were encouraged to keep a 

 " diary " in which positive and negative experiences were recorded , different ideas for further   application possibilities could be collected and different scenarios in which the application was used   could be described .    During the four - week test phase , most of the test persons were not contacted , except for a short , joint   exchange in the middle of the test phase . The aim was to ensure that the application could be   integrated into everyday life and that conditions were found as natural as possible , without us as   consultants constantly reminding them of its use . Proactively we could be contacted as consultants for   assistance .   Following the test phase , a joint workshop was held in which the learnings were collected and   clustered .    Interestingly , the user group was extremely heterogeneous . Many potential customers used the   application as the team had hoped . For some customers , however , the introduction phase was too   short or they did not know how to integrate the application into their everyday life . Although the   meeting after 2 weeks helped , the first test phase was lost . The use of a functioning prototype   ensured that a " real - life - experience " could be created , which basically provided the patients with great   added value . 

 Insight 

 The results of the Learning Launch had a great influence on the final result of the application . The   final workshop provided condensed insights into the behaviour of customers and patients and to what   extent such an application can be integrated into everyday life . Insights for further product design   were gained at various unexpected levels : 

 1 . the Learning Launch provided very condensed insights into the everyday life of patients and   the possibility of integrating an application into everyday processes 

 2 . the test made it clear that a single terminal device was not enough , but that additional devices   were needed in the household . 

 3 . it turned out that a Learning Launch required interactive possibilities , for example , so that   relatives themselves could record new questions . 

 In addition , the Learning Launch led to a high level of interest in the product among the test   customers , who also participated in the further development process . The majority even agreed to   participate in an iteration of the Learning Launch . At the same time , errors in previous process steps   could be eliminated . 

 Approach 

 The success with the Learning Launch led to the fact that I will definitely use the tool again in the   future . Especially the ability to identify " big lies " and generate new facts speaks for itself .   Nevertheless , I would change some things : for one thing , I would not leave the customer group   unattended for such a long period of time and rely on them to fill in their diaries . This can lead to   results being falsified or not being of the right quality . On the other hand , I would include a more   interactive part in the module . This already strengthens the bond to the product during the Learning   Launch and can - at least in this technologically based case - increase the personalization   enormously .    By working more closely together during the Learning Launch , even deeper insights can be generated   and it can be ensured that previously made assumptions are verified or rejected . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch for Testing a Voice - Application 

 for patients with dementia 

 Challenge : 

 I work as an innovation consultant in a digital agency . In this role I was part of a team that was to   develop digital applications for the healthcare market together with a telecommunications company .   These were to be based on a newly developed voice application of the company .    The developed idea : A voice application for patients who have dementia in the early stages but still   live alone at home or live with their relatives . The application reminds the patients of routines and can   be controlled by voice - e.g. for emergency numbers .    The potential customers were basically relatives who want to support their family members as much   as possible and for these decisions . The challenge : in the previous process , various design thinking   tools were used , but many parameters were based on assumptions , as the company had experience   in B2C and B2B , but not with patients as customers . In addition , the relatives were not sufficiently   involved in the process of " what is " and " what if " , so that adequate testing of the application became   necessary .    Since the telecommunications company had sufficient IT specialists available , creating a prototype   was not a problem . 

 Selection : 

 For this reason , I decided to create an extensive Real - Life Test , a Learning Launch , where in focus   groups possible customers and their relatives suffering from dementia could test the application . The   aim was to find out how the application can be embedded in everyday life , how patients use the   application and how it helps them , and whether the relatives ' need for security is satisfied .    In addition , it was to be tested to what extent the main applications programmed for the voice   application actually met the needs of the patients . Is such a voice application even used in everyday   life by dementia patients ? Were the pre - programmed questions the actual questions that patients   asked in their everyday life or are they a " big lie " and patients have completely different questions ?   Are there reasons why such an application should not be used or are there better starting points for   marketing ? How do less technology - affine customers act ( these were chosen as " sceptics " ) ? 

 Application : 

 To realize a sufficiently large Learning Launch , prototypes of a voice application for dementia patients   were developed together with the IT experts of the telecommunications company . Initially , no special   speakers were selected for this purpose , but an application was programmed for already existing   devices such as mobile phones . Through an association that cares for the relatives of dementia   patients , an adequate target group for the Learning Launch was found . The association was   convinced that participating in such a group could lead to the relatives having less to worry about and   possibly even find new " control mechanisms " .    Through the association , 18 relatives were found who made the application available to their relatives   suffering from dementia . Each " customer " and patient was first given an introduction to the   functionality of the device and various adjustable settings were made ( volume , positioning in the   house / flat ... ) , then the test period of 4 weeks was discussed . The relatives were encouraged to keep a 

 " diary " in which positive and negative experiences were recorded , different ideas for further   application possibilities could be collected and different scenarios in which the application was used   could be described .    During the four - week test phase , most of the test persons were not contacted , except for a short , joint   exchange in the middle of the test phase . The aim was to ensure that the application could be   integrated into everyday life and that conditions were found as natural as possible , without us as   consultants constantly reminding them of its use . Proactively we could be contacted as consultants for   assistance .   Following the test phase , a joint workshop was held in which the learnings were collected and   clustered .    Interestingly , the user group was extremely heterogeneous . Many potential customers used the   application as the team had hoped . For some customers , however , the introduction phase was too   short or they did not know how to integrate the application into their everyday life . Although the   meeting after 2 weeks helped , the first test phase was lost . The use of a functioning prototype   ensured that a " real - life - experience " could be created , which basically provided the patients with great   added value . 

 Insight 

 The results of the Learning Launch had a great influence on the final result of the application . The   final workshop provided condensed insights into the behaviour of customers and patients and to what   extent such an application can be integrated into everyday life . Insights for further product design   were gained at various unexpected levels : 

 1 . the Learning Launch provided very condensed insights into the everyday life of patients and   the possibility of integrating an application into everyday processes 

 2 . the test made it clear that a single terminal device was not enough , but that additional devices   were needed in the household . 

 3 . it turned out that a Learning Launch required interactive possibilities , for example , so that   relatives themselves could record new questions . 

 In addition , the Learning Launch led to a high level of interest in the product among the test   customers , who also participated in the further development process . The majority even agreed to   participate in an iteration of the Learning Launch . At the same time , errors in previous process steps   could be eliminated . 

 Approach 

 The success with the Learning Launch led to the fact that I will definitely use the tool again in the   future . Especially the ability to identify " big lies " and generate new facts speaks for itself .   Nevertheless , I would change some things : for one thing , I would not leave the customer group   unattended for such a long period of time and rely on them to fill in their diaries . This can lead to   results being falsified or not being of the right quality . On the other hand , I would include a more   interactive part in the module . This already strengthens the bond to the product during the Learning   Launch and can - at least in this technologically based case - increase the personalization   enormously .    By working more closely together during the Learning Launch , even deeper insights can be generated   and it can be ensured that previously made assumptions are verified or rejected .
### Output: 