Mind Mapping Exercise for Candidate Engagement 

 Challenge & Selection : 

 I work for an organisation which focusses on learning and professional development in financial   services industry . Our flagship program requires a candidate to complete 3 levels of rigorous exam .   Post clearing the exam , a candidate needs to fulfil certain criteria and apply for membership of the   organisation , this will allow them to use the official designation against their name . The challenge we   have come across in certain developing markets is the growing number of candidates who did not   get their designation even after spending on an average 3 + years to complete the program .   In order   to address the challenge , a cross functional team was put together to come up with potential   solutions . ‘ Mind Mapping ’ was identified as an appropriate tool to work on the challenge . The tool   was selected to identify the ‘ What is ’ by exploring insights from reviewing multiple sources of   information including past surveys , third party research , candidate registration demographics , and   other data from direct engagements . The team formed colleagues from candidate strategy , business   intelligence , professional learning , employer engagement and marketing . The team felt mind   mapping would be helpful as there are multiple data sources that can be reviewed , and it is   important to link them together to gather insights and behaviour trends of the candidate community   before a solution is explore . 

 Application : 

 The team of six was divided to review different pieces of existing data sources and produce their   own insights on the problem through the source they have reviewed . To keep the effort focussed ,   we decided to only look at data for one country to begin with . The feedbacks were saved it to a   common file for others to review . This task was conducted virtually as the team was present across   multiple offices . Each individual then supplied their thoughts on the insights provided by their   colleagues . All views were gathered together by the project lead . The next step was to cluster the   insights into common trends and look for connection between them to establish criteria for ‘ What if ’   stage . 

 Insight & Approach : 

 There were some key themes which emerged from the exercise . Some of them include candidates   do not have relevant work experience to fulfil criteria for membership , they do n’t understand the   value of membership , cost vs benefit was evaluated by many , support from employers in paying   dues of candidates , conversion trends better among recent passouts , etc . The trends confirmed   some of the hypothesis the team had thought of before starting on the research work , data only   proved that we are on the right track . Once the major challenges were identified , the team came   together to work on 2 or 3 challenges to be addressed in the first instance . Careers was a key ask   among those who had recently completed the program , so a team was put together to come up with   a project to identify potential solution to the challenge . Among those who had 3 - 4 years of   experience , it was important to keep them engaged and articulate the value of membership . This   was done by putting together some ‘ napkin ’ pitches on direct and online communication , which did   not involve significant finances and can provide quick feedback . The implementation is now at its   initial stage and the feedbacks are reviewed fortnightly to identify if we continue to move forward or   drop the idea . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping Exercise for Candidate Engagement 

 Challenge & Selection : 

 I work for an organisation which focusses on learning and professional development in financial   services industry . Our flagship program requires a candidate to complete 3 levels of rigorous exam .   Post clearing the exam , a candidate needs to fulfil certain criteria and apply for membership of the   organisation , this will allow them to use the official designation against their name . The challenge we   have come across in certain developing markets is the growing number of candidates who did not   get their designation even after spending on an average 3 + years to complete the program .   In order   to address the challenge , a cross functional team was put together to come up with potential   solutions . ‘ Mind Mapping ’ was identified as an appropriate tool to work on the challenge . The tool   was selected to identify the ‘ What is ’ by exploring insights from reviewing multiple sources of   information including past surveys , third party research , candidate registration demographics , and   other data from direct engagements . The team formed colleagues from candidate strategy , business   intelligence , professional learning , employer engagement and marketing . The team felt mind   mapping would be helpful as there are multiple data sources that can be reviewed , and it is   important to link them together to gather insights and behaviour trends of the candidate community   before a solution is explore . 

 Application : 

 The team of six was divided to review different pieces of existing data sources and produce their   own insights on the problem through the source they have reviewed . To keep the effort focussed ,   we decided to only look at data for one country to begin with . The feedbacks were saved it to a   common file for others to review . This task was conducted virtually as the team was present across   multiple offices . Each individual then supplied their thoughts on the insights provided by their   colleagues . All views were gathered together by the project lead . The next step was to cluster the   insights into common trends and look for connection between them to establish criteria for ‘ What if ’   stage . 

 Insight & Approach : 

 There were some key themes which emerged from the exercise . Some of them include candidates   do not have relevant work experience to fulfil criteria for membership , they do n’t understand the   value of membership , cost vs benefit was evaluated by many , support from employers in paying   dues of candidates , conversion trends better among recent passouts , etc . The trends confirmed   some of the hypothesis the team had thought of before starting on the research work , data only   proved that we are on the right track . Once the major challenges were identified , the team came   together to work on 2 or 3 challenges to be addressed in the first instance . Careers was a key ask   among those who had recently completed the program , so a team was put together to come up with   a project to identify potential solution to the challenge . Among those who had 3 - 4 years of   experience , it was important to keep them engaged and articulate the value of membership . This   was done by putting together some ‘ napkin ’ pitches on direct and online communication , which did   not involve significant finances and can provide quick feedback . The implementation is now at its   initial stage and the feedbacks are reviewed fortnightly to identify if we continue to move forward or   drop the idea .
### Output: 