Visualization : Adding Colours to Thoughts 

 Challenge : 

 I am working in an NBFC which has its base in a Matured market , where competition is growing , and   new players are mushrooming rapidly . Hence to retain & increase market share , Customer retention   and New customer Acquisition are key parameters . This demands constant connects between work   force and existing / potential customers . As I am part of Business development team , I must form   strategies which can be easily understood by front line staff in simple manner for effective   execution , and at the same time accepted by all levels of Hierarchy to support the drive . There is   constant need to strategize Marketing Initiatives for the internal customers ( employees ) intended to   go out in market visits frequently conducting various customer engagement programs . Our Front- line sales team is good combination which range from newly recruited interns to seasoned   employees who have worked well over decades in the organization . The job of Middle level   Managers is to be sync with Line Managers & their Teams and help them ( front line staff )   understand the Big Picture and what we can do to be relevant in changing Market . 

 Selection : 

 I have used visualization in most part of my career in one way or the other to convey my idea or   thought in presentable manner to team I am working with . Simple drawing a sketch on white board   or collage made by pictures in power point ( example Shared below ) , using tools available which can   prove to be lot more relatable and draw attention . One must know your audience and the message   that you want to convey through visualization . Visualization also support the Idea to be seen in the   way which it is thought to be seen . 

 Application : 

 We strategize and plan for next quarter by the end of each quarter basis to the performance and   design strategy which would provide the front line teams Action points for execution . As part of   strategy building , we had decided to do an extensive Market Combing Activity and Survey across all   Branch units in the zone to get new insights and data base for customer prospecting in last Quarter   of FY . The basic idea was not a new one and so , we have given additional value in Design of Activity   to be presented in entirely different light . This needed to be introduced to front line teams for   effective results . We brainstormed within our team and listed out objectives , Methods , Type of data   sourcing , Frequency & Names for this campaign/ Activity . The finetuned points which was agreed by   team was selected and then I started working on the designing the Project based on inputs from   core team . We needed a Poster which displays all planned objectives as well as be motivating to the   individuals as well as teams . This Project was coined as – “ Reach out – To stand out ” and came out   with below given poster for launching it across all business units . This Initiative was quite successful   and was well driven across by all Line Managers and Teams which also resulted to provided   incremental business volumes and new customer increment . 

 Example : 

 Insight : 

 The above - mentioned design was done When I did n’t have clear understanding of visualization and   its applications myself but used it as an tool to convey my thoughts and ideas . Now when I have   gone through Design thinking Process and understand how Visualization tool can be effectively used   in every step for example- Journey mapping , brainstorming and Learning launches . 

 One can use visualization to bridge the Gap in minds of those listening or participating in Design   Process and bring them closer to the essence which was envisioned by creator of Idea . A Good Visual   can get people to open up and discuss their thought more freely than some Quotes on the Board .   While interacting with our Front line Managers on taking their feedback on above activity , we got to   learn they were able to relate to objectives and iterated on process as well just by looking at the   poster created . 

 Approach : 

 As I have listened to many experts during the course about one can practise visualization and get   better with it . That ’s what I will look to do in my personal as well as professional life . We can draw a   picture of almost any thread that germinates in our mind and it can developed into full fledged   Design by doing thoughtful discussion on it and following pattern as prescribed in Design Thinking   process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization : Adding Colours to Thoughts 

 Challenge : 

 I am working in an NBFC which has its base in a Matured market , where competition is growing , and   new players are mushrooming rapidly . Hence to retain & increase market share , Customer retention   and New customer Acquisition are key parameters . This demands constant connects between work   force and existing / potential customers . As I am part of Business development team , I must form   strategies which can be easily understood by front line staff in simple manner for effective   execution , and at the same time accepted by all levels of Hierarchy to support the drive . There is   constant need to strategize Marketing Initiatives for the internal customers ( employees ) intended to   go out in market visits frequently conducting various customer engagement programs . Our Front- line sales team is good combination which range from newly recruited interns to seasoned   employees who have worked well over decades in the organization . The job of Middle level   Managers is to be sync with Line Managers & their Teams and help them ( front line staff )   understand the Big Picture and what we can do to be relevant in changing Market . 

 Selection : 

 I have used visualization in most part of my career in one way or the other to convey my idea or   thought in presentable manner to team I am working with . Simple drawing a sketch on white board   or collage made by pictures in power point ( example Shared below ) , using tools available which can   prove to be lot more relatable and draw attention . One must know your audience and the message   that you want to convey through visualization . Visualization also support the Idea to be seen in the   way which it is thought to be seen . 

 Application : 

 We strategize and plan for next quarter by the end of each quarter basis to the performance and   design strategy which would provide the front line teams Action points for execution . As part of   strategy building , we had decided to do an extensive Market Combing Activity and Survey across all   Branch units in the zone to get new insights and data base for customer prospecting in last Quarter   of FY . The basic idea was not a new one and so , we have given additional value in Design of Activity   to be presented in entirely different light . This needed to be introduced to front line teams for   effective results . We brainstormed within our team and listed out objectives , Methods , Type of data   sourcing , Frequency & Names for this campaign/ Activity . The finetuned points which was agreed by   team was selected and then I started working on the designing the Project based on inputs from   core team . We needed a Poster which displays all planned objectives as well as be motivating to the   individuals as well as teams . This Project was coined as – “ Reach out – To stand out ” and came out   with below given poster for launching it across all business units . This Initiative was quite successful   and was well driven across by all Line Managers and Teams which also resulted to provided   incremental business volumes and new customer increment . 

 Example : 

 Insight : 

 The above - mentioned design was done When I did n’t have clear understanding of visualization and   its applications myself but used it as an tool to convey my thoughts and ideas . Now when I have   gone through Design thinking Process and understand how Visualization tool can be effectively used   in every step for example- Journey mapping , brainstorming and Learning launches . 

 One can use visualization to bridge the Gap in minds of those listening or participating in Design   Process and bring them closer to the essence which was envisioned by creator of Idea . A Good Visual   can get people to open up and discuss their thought more freely than some Quotes on the Board .   While interacting with our Front line Managers on taking their feedback on above activity , we got to   learn they were able to relate to objectives and iterated on process as well just by looking at the   poster created . 

 Approach : 

 As I have listened to many experts during the course about one can practise visualization and get   better with it . That ’s what I will look to do in my personal as well as professional life . We can draw a   picture of almost any thread that germinates in our mind and it can developed into full fledged   Design by doing thoughtful discussion on it and following pattern as prescribed in Design Thinking   process .
### Output: 