Example Reflection - Visualization 

 Challenge   The challenge I would like to deal with is “ nullify electricity cost ” for residential customers by means of   disruptive business model innovation . 

 Today the classic business model of utilities is producing electricity by means of power plant and sell it    to final customers , with an average cost of 0,21c€/kWh in EU-281 and 12,75c$ in US2 , that became an   average bill of 78,75€/month / household in EU-28 and 114,03$/month / household in US . 

 Today , thanks to renewable energies technologies and innovative business model , “ consumers ” are   becoming more and more “ prosumer ” , so a consumer that consume and produce electricity at the same   time : this change of paradigm is leading to a new era of distributed generation . In order to complete this   shift from centralized from distributed generation , it has to faces numerous challenges , both technical   ( smart grid , security , safety … ) and legislative ( the sector is very regulated ): at that point , also thanks the   decreasing cost of technologies , the cost for electricity will decrease a lot but will never be “ 0 ” : there will   always be someone paid for producing it and someone paying for using it . 

 The idea is possible , let ’s see for example what happened in television sector in 90 ’s : some TV were   “ free ” ( but they charged you of a lot of advertisement ) while other have a subscription fee but they were   totally advertising - free . And this simple business model apply today to many other sector ( apps ,   newspaper , blog , games … . ) . 

 How we can apply different business model to the electricity sector in order to nullify the cost for house   owner customers , taking advantage from modern trends and technologies ( AI , big data , social network ? 

 Selection   I decided to select visualization tools because it allows to do inductive reasoning and to enlarge   boundaries of our thinking . Actually , visualization is a good tool for dealing with complex problem , where   solution are not univocal and where creativity is necessary . This approach can range from simple   sketching to using photography but the idea is always the same :   visualization activate visual thinking and   unlock a different part of our brain ( the left one ) , allowing it to create ideas that still not exist yet . Finally ,   visualization allow to better communicate an idea and to have a common understanding of the problem . 

 Application    Among the visualization tool , I preferred the sketching techniques associated to pictures : I find it very   useful in order to create a common understanding and a starting common ground for thinking . In this   case I started sketching different type of “ house owner customers ” ( family , single , elderly people … )   coupling them with a photography . Then , I submit my initial sketch to teammates and I asked them to   draw the place in which they live ( their house ) and make then a “ circle ” around every place / customers .   Then I asked them to draw around the circle which external subjects they are in relation with ( or could   be in relation ) because of thatplace ( companies providing services , company where they bought goods , 

 1 http://ec.europa.eu/eurostat/statistics-explained/index.php/Energy_price_statistics   2 https://www.eia.gov/electricity/monthly/epm_table_grapher.cfm?t=epmt_5_6_a 

 administration ) and to connect them with arrows , indicating the monetary flow for the service / tool / data   they could buy or sell ( or the possible one if the relationship is not yet present ) . 

 Insight    The result of the experiment were exceptional because allow to generate new ideas about possible   relationship between house owner and external subjects . The map generated allowed first of all to   clustering different type of customers and their consumption ( single , family , student , elderly people ) and   then to see , for each of them , which relationship could be create value for finding the new business   model and move the cost of electricity from house owner to another subject ( interested in selling a   service or to buy some data , time … ) 

 Approach   An alternative approach for reaching the same results would have been “ the journey mapping ” . Journey   mapping would have allowed to assess the existing experience through the customer ’s eyes . If the   previous experiment was spatially focused ( on what happens in “ house ” , the place where electricity is   consumed ) , journey mapping could have explored customers ’ relationship along the day and in different   times : actually , there is no reason for thinking that value has to be connected only to the house but   could be found in another moment and used for reach the same objective . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection - Visualization 

 Challenge   The challenge I would like to deal with is “ nullify electricity cost ” for residential customers by means of   disruptive business model innovation . 

 Today the classic business model of utilities is producing electricity by means of power plant and sell it    to final customers , with an average cost of 0,21c€/kWh in EU-281 and 12,75c$ in US2 , that became an   average bill of 78,75€/month / household in EU-28 and 114,03$/month / household in US . 

 Today , thanks to renewable energies technologies and innovative business model , “ consumers ” are   becoming more and more “ prosumer ” , so a consumer that consume and produce electricity at the same   time : this change of paradigm is leading to a new era of distributed generation . In order to complete this   shift from centralized from distributed generation , it has to faces numerous challenges , both technical   ( smart grid , security , safety … ) and legislative ( the sector is very regulated ): at that point , also thanks the   decreasing cost of technologies , the cost for electricity will decrease a lot but will never be “ 0 ” : there will   always be someone paid for producing it and someone paying for using it . 

 The idea is possible , let ’s see for example what happened in television sector in 90 ’s : some TV were   “ free ” ( but they charged you of a lot of advertisement ) while other have a subscription fee but they were   totally advertising - free . And this simple business model apply today to many other sector ( apps ,   newspaper , blog , games … . ) . 

 How we can apply different business model to the electricity sector in order to nullify the cost for house   owner customers , taking advantage from modern trends and technologies ( AI , big data , social network ? 

 Selection   I decided to select visualization tools because it allows to do inductive reasoning and to enlarge   boundaries of our thinking . Actually , visualization is a good tool for dealing with complex problem , where   solution are not univocal and where creativity is necessary . This approach can range from simple   sketching to using photography but the idea is always the same :   visualization activate visual thinking and   unlock a different part of our brain ( the left one ) , allowing it to create ideas that still not exist yet . Finally ,   visualization allow to better communicate an idea and to have a common understanding of the problem . 

 Application    Among the visualization tool , I preferred the sketching techniques associated to pictures : I find it very   useful in order to create a common understanding and a starting common ground for thinking . In this   case I started sketching different type of “ house owner customers ” ( family , single , elderly people … )   coupling them with a photography . Then , I submit my initial sketch to teammates and I asked them to   draw the place in which they live ( their house ) and make then a “ circle ” around every place / customers .   Then I asked them to draw around the circle which external subjects they are in relation with ( or could   be in relation ) because of thatplace ( companies providing services , company where they bought goods , 

 1 http://ec.europa.eu/eurostat/statistics-explained/index.php/Energy_price_statistics   2 https://www.eia.gov/electricity/monthly/epm_table_grapher.cfm?t=epmt_5_6_a 

 administration ) and to connect them with arrows , indicating the monetary flow for the service / tool / data   they could buy or sell ( or the possible one if the relationship is not yet present ) . 

 Insight    The result of the experiment were exceptional because allow to generate new ideas about possible   relationship between house owner and external subjects . The map generated allowed first of all to   clustering different type of customers and their consumption ( single , family , student , elderly people ) and   then to see , for each of them , which relationship could be create value for finding the new business   model and move the cost of electricity from house owner to another subject ( interested in selling a   service or to buy some data , time … ) 

 Approach   An alternative approach for reaching the same results would have been “ the journey mapping ” . Journey   mapping would have allowed to assess the existing experience through the customer ’s eyes . If the   previous experiment was spatially focused ( on what happens in “ house ” , the place where electricity is   consumed ) , journey mapping could have explored customers ’ relationship along the day and in different   times : actually , there is no reason for thinking that value has to be connected only to the house but   could be found in another moment and used for reach the same objective .
### Output: 