Learning Launch 

 Challenge   Around 2 years back , I shifted from handling “ software delivery ” function for a business unit in a   software services organization to establish a Solutions team . One of the responsibilities of this team is to   showcase our capabilities to impress the visiting prospects . The established way to do that was to make   presentations using PowerPoint decks . Our success rate in terms of impressing the visitors to enable   sustained connect and/or signing off deals was average . Our revamped deck to highlight our new   innovative domain solutions did n’t seem to help much . Importantly we also realized that our Sales team   – long used to set the agenda for the customer visits – was n’t on board with the new solutions . 

 After one such “ average ” visit , the Business Unit Head tasked the Solutions team to figure a way out   before another prospect visit for an important deal . 

 Selection   The team sat about brainstorming and decided to take a 3 - pronged approach to help us understand   expectations with priorities and multiple ways of hosting prospect visits , viz . 

    Talk to sales team and to the Business Unit Head 

    Rope in our Marketing division 

    Conduct secondary research by talking to other Business Unit Heads and Sales Heads and   equally importantly ask “ Google guru ” 

 Our team ’s main thought process was to showcase our relevant and innovative solutions during these   visits and co - manage the visit with the Sales team . The team segregated all this information as   expectations and possible solutions and documented it in the form of slides . 

 The top expectations that came out suggested we should 

    Provide a completely different , unique and relaxed environment to the visitors 

    Showcase our home - work about the visitors ’ organization 

    Showcase our solutions to provide our visitors a sneak peek at disruptive innovations 

 This exercise threw out multiple solutions like 

    Showing relevant presentations and demonstrations in the conference room 

    Taking a “ one booth per solution ” approach in addition to conference room presentations 

    Setting up an “ Experience Zone ” where visitors can “ experience ” solutions and presentations 

 The team created a “ booklet ” with all the information tagged with pictures and photographs . Another   round of deliberations with the larger team using this “ booklet ” helped list down what each of us liked   in the suggested solutions . At the end of it the conclusion was to set up a “ Customer Experience Zone ”   for the upcoming prospect visit and customize our innovative solutions for the purpose . Simultaneously   we carried out seminars on market disruptions for the Sales team and provided them repeated   demonstrations of the solutions and allowed them access to “ experience ” our innovative solutions . This   approach enabled us to work together with Sales team to set a solution driven agenda . With the 

 upcoming visit of a prospect delegation , we decided to use the “ Learning Launch ” experimentation to   validate our approach . 

 Application   For this visit , we decided to set up the experience zone in the lounge area of a conference room . We   designed huge posters depicting our corporate information and strategy , showcasing whatever we knew   about the prospect organization and their vision , displaying a welcome message with photographs and   information on visitors and posters . Additionally , the team created user stories to map the journey of   customer ’s customers using infographics on posters and customized our innovative solutions in line with   the journey creating a theme on which the customer visit was planned and executed . 

 The posters lined up as “ walls ” in the entry passage and in the lounge which it led to . Simple yet elegant   lighting illuminated the passage creating a “ mood ” . The lounge was equipped with a big screen to   ensure that all can see the demonstrations properly and the couches ( no chairs and tables ) were   rearranged to make it convenient for all . 

 Insight   Not more than a handful Powerpoint slides were used during the prospect ’s visit . Explanations were   done using the infographics on the “ walls ” and actual demonstrations . The visitor delegation tired from   an onslaught of 425 Powerpoint slides they had seen earlier at our competitors ’ organizations were   “ pleasantly surprised ” and left “ highly impressed ” in the words of their CIO and understood our point of   view on market disruptions and how we can help with our innovative solutions . 

 Approach   Our team deployed this technique for 2 subsequent prospect visits . While the visits were termed as   success , we picked up improvement points in our approach in terms of solution selection / prioritization ,   selection of appropriate presenter for solutions and cost control . While our team is in the process of   incorporating these points , we already have an approval from our CEO to set up a permanent   experience zone ; of course , with timeline and budget conditions …  


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge   Around 2 years back , I shifted from handling “ software delivery ” function for a business unit in a   software services organization to establish a Solutions team . One of the responsibilities of this team is to   showcase our capabilities to impress the visiting prospects . The established way to do that was to make   presentations using PowerPoint decks . Our success rate in terms of impressing the visitors to enable   sustained connect and/or signing off deals was average . Our revamped deck to highlight our new   innovative domain solutions did n’t seem to help much . Importantly we also realized that our Sales team   – long used to set the agenda for the customer visits – was n’t on board with the new solutions . 

 After one such “ average ” visit , the Business Unit Head tasked the Solutions team to figure a way out   before another prospect visit for an important deal . 

 Selection   The team sat about brainstorming and decided to take a 3 - pronged approach to help us understand   expectations with priorities and multiple ways of hosting prospect visits , viz . 

    Talk to sales team and to the Business Unit Head 

    Rope in our Marketing division 

    Conduct secondary research by talking to other Business Unit Heads and Sales Heads and   equally importantly ask “ Google guru ” 

 Our team ’s main thought process was to showcase our relevant and innovative solutions during these   visits and co - manage the visit with the Sales team . The team segregated all this information as   expectations and possible solutions and documented it in the form of slides . 

 The top expectations that came out suggested we should 

    Provide a completely different , unique and relaxed environment to the visitors 

    Showcase our home - work about the visitors ’ organization 

    Showcase our solutions to provide our visitors a sneak peek at disruptive innovations 

 This exercise threw out multiple solutions like 

    Showing relevant presentations and demonstrations in the conference room 

    Taking a “ one booth per solution ” approach in addition to conference room presentations 

    Setting up an “ Experience Zone ” where visitors can “ experience ” solutions and presentations 

 The team created a “ booklet ” with all the information tagged with pictures and photographs . Another   round of deliberations with the larger team using this “ booklet ” helped list down what each of us liked   in the suggested solutions . At the end of it the conclusion was to set up a “ Customer Experience Zone ”   for the upcoming prospect visit and customize our innovative solutions for the purpose . Simultaneously   we carried out seminars on market disruptions for the Sales team and provided them repeated   demonstrations of the solutions and allowed them access to “ experience ” our innovative solutions . This   approach enabled us to work together with Sales team to set a solution driven agenda . With the 

 upcoming visit of a prospect delegation , we decided to use the “ Learning Launch ” experimentation to   validate our approach . 

 Application   For this visit , we decided to set up the experience zone in the lounge area of a conference room . We   designed huge posters depicting our corporate information and strategy , showcasing whatever we knew   about the prospect organization and their vision , displaying a welcome message with photographs and   information on visitors and posters . Additionally , the team created user stories to map the journey of   customer ’s customers using infographics on posters and customized our innovative solutions in line with   the journey creating a theme on which the customer visit was planned and executed . 

 The posters lined up as “ walls ” in the entry passage and in the lounge which it led to . Simple yet elegant   lighting illuminated the passage creating a “ mood ” . The lounge was equipped with a big screen to   ensure that all can see the demonstrations properly and the couches ( no chairs and tables ) were   rearranged to make it convenient for all . 

 Insight   Not more than a handful Powerpoint slides were used during the prospect ’s visit . Explanations were   done using the infographics on the “ walls ” and actual demonstrations . The visitor delegation tired from   an onslaught of 425 Powerpoint slides they had seen earlier at our competitors ’ organizations were   “ pleasantly surprised ” and left “ highly impressed ” in the words of their CIO and understood our point of   view on market disruptions and how we can help with our innovative solutions . 

 Approach   Our team deployed this technique for 2 subsequent prospect visits . While the visits were termed as   success , we picked up improvement points in our approach in terms of solution selection / prioritization ,   selection of appropriate presenter for solutions and cost control . While our team is in the process of   incorporating these points , we already have an approval from our CEO to set up a permanent   experience zone ; of course , with timeline and budget conditions … 
### Output: 