Reflection – Storytelling 

 Challenge 

 I am a university student doing bachelor ’s in environmental sciences and have great concern for   ecosystem and our environment that is being polluted due to number of anthropogenic activities ;   one being the excessive use of non - biodegradable plastic bags and plastic bottles . Our small   organization basically promotes the idea of recyclable and biodegradable products by selling them   in the market at rates lower than usual non - biodegradable items . But the challenge we opted for   after I attended this course of design thinking was to generate a higher profit from our greener   business by making people aware of the importance of the use of biodegradable product items and   compete with the other pollution generating products based on parameters such as quality and   sustainability approach highlighting the key aspects of plastic pollution . So , basically the challenge   was to increase our prices by 20 - 30 % and then almost double the profit by using the below   mentioned design thinking tool . 

 Selection 

 The design thinking tool that we selected to promote our greener business idea was the use of   ‘ storytelling ’ . We selected this tool as our business strategy because storytelling conveys the   purpose and businesses with purpose are noticed and win the loyalty of their consumers . So , as we   are doing a greener business , we can convince people by engaging them in our story because issues   related to plastic pollution are faced on both local and regional level and sometimes on the global   level too . Everyone must live in the same environment and would face the health risks generated   from the use of non - biodegradable products . So , we targeted both the intrinsic and extrinsic values   of environment to make people grasp the idea of a greener product and how it will save them from   several health risks leading to sustainable ecosystems and communities . 

 Application 

 For the application of this design thinking tool we targeted different audiences and divided our   management team into five groups . We conducted surveys observing the usual practices of people   belonging to varied classes , analyzed their patterns of consumptions of various non - biodegradable   products such as plastic bottles and plastic bags . We came to know that the plastic bottles are   comparatively purchased higher by the people with strong economic status whereas , the use of   plastic bags is similar for every income class . 

 Then , we conducted clean up drives for plastic pollution engaging people in our story that how   people round the globe are at a higher risk of diseases through all this pollution and how the marine   life and biota gets affected by the plastics making organisms suffocate . People were also taken on   an imaginative journey depicting the fact that how our surroundings will look like if we kept on   polluting our environment as we are doing right now . We made people realize that the aesthetics   of environment for which we do n’t even pay a single penny / dollar or rupee has its intrinsic value   that they can easily pay by using the non - biodegradable items that will counter all these problems .   People were encouraged emotionally by stating how some of close relatives and their pets suffered   from the effects of plastics . We told them that how these remain in the environment for very long 

 periods leading to deaths by adding to the soil pollution and then hazardous chemicals making   their way to human food chains by giving them real - life examples . The surveys and drives also   targeted the market that was involved in selling of non - biodegradable items and convinced them   through green product ideology with minimal or no waste generation hence reducing the abatement   costs automatically . 

 Insight 

 By employing the use of this tool , we learnt that storytelling has a major impact on consumer- based products . When we came up with an idea that has a story behind it and was meant to solve   a problem that public is facing at large these days , the consumers and stakeholders understand that   why the product is worth paid for . Moreover , when we work with a community - based incentive   for welfare of people the workers work more passionately and efficiently making the targets easy   to meet in the given time frame . This tool provided us with the competitive advantage and proved   to be the best marketing tool as well because the story or theme on which our greener product was   based on , was relevant to every human being . Our themed incentive - based story attained the   attention of both consumers and stakeholders and people became willing to pay more for our   greener products and even began to prefer it on the ordinary non - biodegradable stuff . So , our   challenge was achieved with surprisingly very good results . 

 Approach 

 Now , we are motivated to use this design thinking tool for our future challenges generating more   of such green designs and making sustainable products available to consumers ; gaining their trust   through the same tool . Our team has learnt a lot through the applicability of storytelling in our   business employing different design thinking activities to communicate our story . Therefore , we   will be at ease in using this approach and insight attained for our future green product designs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge 

 I am a university student doing bachelor ’s in environmental sciences and have great concern for   ecosystem and our environment that is being polluted due to number of anthropogenic activities ;   one being the excessive use of non - biodegradable plastic bags and plastic bottles . Our small   organization basically promotes the idea of recyclable and biodegradable products by selling them   in the market at rates lower than usual non - biodegradable items . But the challenge we opted for   after I attended this course of design thinking was to generate a higher profit from our greener   business by making people aware of the importance of the use of biodegradable product items and   compete with the other pollution generating products based on parameters such as quality and   sustainability approach highlighting the key aspects of plastic pollution . So , basically the challenge   was to increase our prices by 20 - 30 % and then almost double the profit by using the below   mentioned design thinking tool . 

 Selection 

 The design thinking tool that we selected to promote our greener business idea was the use of   ‘ storytelling ’ . We selected this tool as our business strategy because storytelling conveys the   purpose and businesses with purpose are noticed and win the loyalty of their consumers . So , as we   are doing a greener business , we can convince people by engaging them in our story because issues   related to plastic pollution are faced on both local and regional level and sometimes on the global   level too . Everyone must live in the same environment and would face the health risks generated   from the use of non - biodegradable products . So , we targeted both the intrinsic and extrinsic values   of environment to make people grasp the idea of a greener product and how it will save them from   several health risks leading to sustainable ecosystems and communities . 

 Application 

 For the application of this design thinking tool we targeted different audiences and divided our   management team into five groups . We conducted surveys observing the usual practices of people   belonging to varied classes , analyzed their patterns of consumptions of various non - biodegradable   products such as plastic bottles and plastic bags . We came to know that the plastic bottles are   comparatively purchased higher by the people with strong economic status whereas , the use of   plastic bags is similar for every income class . 

 Then , we conducted clean up drives for plastic pollution engaging people in our story that how   people round the globe are at a higher risk of diseases through all this pollution and how the marine   life and biota gets affected by the plastics making organisms suffocate . People were also taken on   an imaginative journey depicting the fact that how our surroundings will look like if we kept on   polluting our environment as we are doing right now . We made people realize that the aesthetics   of environment for which we do n’t even pay a single penny / dollar or rupee has its intrinsic value   that they can easily pay by using the non - biodegradable items that will counter all these problems .   People were encouraged emotionally by stating how some of close relatives and their pets suffered   from the effects of plastics . We told them that how these remain in the environment for very long 

 periods leading to deaths by adding to the soil pollution and then hazardous chemicals making   their way to human food chains by giving them real - life examples . The surveys and drives also   targeted the market that was involved in selling of non - biodegradable items and convinced them   through green product ideology with minimal or no waste generation hence reducing the abatement   costs automatically . 

 Insight 

 By employing the use of this tool , we learnt that storytelling has a major impact on consumer- based products . When we came up with an idea that has a story behind it and was meant to solve   a problem that public is facing at large these days , the consumers and stakeholders understand that   why the product is worth paid for . Moreover , when we work with a community - based incentive   for welfare of people the workers work more passionately and efficiently making the targets easy   to meet in the given time frame . This tool provided us with the competitive advantage and proved   to be the best marketing tool as well because the story or theme on which our greener product was   based on , was relevant to every human being . Our themed incentive - based story attained the   attention of both consumers and stakeholders and people became willing to pay more for our   greener products and even began to prefer it on the ordinary non - biodegradable stuff . So , our   challenge was achieved with surprisingly very good results . 

 Approach 

 Now , we are motivated to use this design thinking tool for our future challenges generating more   of such green designs and making sustainable products available to consumers ; gaining their trust   through the same tool . Our team has learnt a lot through the applicability of storytelling in our   business employing different design thinking activities to communicate our story . Therefore , we   will be at ease in using this approach and insight attained for our future green product designs .
### Output: 