Example Reflection – Learning Launch 

 Challenge and selection 

 I am a student at a university in Peru and I participate in an internal entrepreneurship contest . In   this case , my team and I ( an administrator , an anthropologist , a graphic designer , a social worker ,   and a criminal lawyer ) have to work based on the lines of action of the university social   responsibility approach , from which we choose the reduction of all forms of inequity and justice .   Thus , the proposed challenge was to provide adequate access to justice to women victims of   family violence , who lodged the complaint against their partner or family member and did not   follow up on it due to a matter of time or because they believed that the measures taken by the   respective authorities were ineffective . Thus , we use different tools to propose a solution to this   problem , which I will list below : first , we empathize with the victims of violence , conducting in- depth interviews ( with women who had successfully faced the complaint process and had   protection measures necessary so that , by providing information , your life is in danger ) , through   which we sought to understand your needs and pain points throughout the complaint process . As   a result , we found that the majority resigned themselves to leaving the process due to the   treatment of the officers in the police station ( they did not pay attention to them , minimized their   situation , or simply justified the actions of the aggressor , because , as is well known , in my country   violence against women and machismo abound ) , while it took the woman to be in court to present   a complaint ( the person could wait up to 6 hours for a judge to attend to her ) , and the measures   inefficient protection measures that were dictated in their favor , since the police did not ensure   that they were complied with . 

 Second , we interviewed members of a family police station ( which are in charge of dealing with   situations of family and child violence ) , to empathize with the police and analyze their   participation in the complaint process . They told us that , since there were few police stations of   this type , they could not cope , because only in that police station there were 3,000 restraining   orders and they could not attend to all of them or see if the measures were effectively carried out .   They also told us that there are times when the complainant withdrew the complaint and returned   with her partner , either due to threats or of her own free will . Finally , they told us that people did   not use the emergency telephone number , which could help the police to help a woman in   distress . 

 In this sense , after using a series of tools such as the customer journey map ( to map the complaint   process from the perspective of the victims and see what the pain points were ) , storytelling ( to   show the judges the problem and the relevance of having a solution ) , and to use the website   called Marvel App to design an application that would allow us to facilitate access to the complaint   process for victims of family complaints ( among other functionalities ) , we decided to proceed to   use the tool called Learning Launch , which consists , in summary , in performing the testing of the   innovative idea developed from the three previous processes ( what is , what if , what wows ) in a   small sample in relation to the total market to test our hypotheses , see if it is works , and direct the   idea to the needs of the client or discard the idea 

 Application 

 I begin the process with a sample of ten people , who access the design remotely with their cell   phones and these have transitions to provide the client with an immersive experience in the   application . At first , people come across the registration form , through which they have to register   with their DNI number . After that , people will be able to see a map on which they can notice their   location and the police patrols that are near their location . They quickly identify a large red button ,   which is the emergency button , a button that they can dial so that the police will come to their aid   instead of calling the emergency telephone number . Likewise , they manage to notice a button   with three horizontal bars in the upper left corner , which opens a menu with the different   functionalities that the application offers them . First , they look at the button " How is my process   going ? Follow the complaint process " . After pressing it , they find a map of the different complaint   processes with different symbols and colors with a legend at the bottom : red is for completed   processes , green for processes that are in progress , and brown for processes that are still in   progress . slopes . 

 Later , when returning to the menu with the different functionalities of the application , they notice   the second button , " Where to turn ? : it provides information on the Women 's Emergency Center   and Shelters . " After pressing this button , they find two file download links . The first is a directory   with locations of the different Women 's Emergency Centers in the country , and the other is a   directory with locations of the different existing shelters in Peru . 

 After returning to the menu , you may notice that there is another button called “ Relevant legal   information ” . This button contains two tabs , which are " My Rights " ( it contains information on the   different laws in the country that protect it from any type of discrimination and the right to due   process ) , and " My protection measures " ( it contains relevant information on the different   protection measures that the victim may require after having been violated ) . 

 The participants return to the main menu and see the fourth feature called “ Check it out ” , which is   a platform on which they can upload multimedia content , whether audio or video , that works as   evidence that the victim suffered violence , which are sent to the court for further analysis . 

 Finally , the " Contact Us " button , which is used to directly contact the police or the Women 's   Emergency Centers in case of emergency and urgently need protection and shelter . 

 The testing was carried out remotely for an average of one hour , during which time the different   functionalities were explained to the attendees and obtaining feedback that enriches our   platform . 

 Also , we were able to test our idea on a small sample without spending a lot of money , as we used   very easy - to - use tools at no cost other than our time . However , we believe that we learned a lot   from that experience . 

 Insight & Approach 

 First , our hypotheses were validated and correct . All the participants were satisfied with the   application , as they considered it a useful tool to get closer to the police , attend their complaint   processes without wasting 6 hours in a court waiting to see the status of their complaint process ,   and provided information important information about how to access places of support and how   to enforce my rights . 

 However , they considered that it was unrealistic and not very scalable , since our country is not   characterized by having an efficient or digitized system . In order to remotely track the complaint ,   the judges or assistants constantly update the status of the complaint , a structural aspect that is   very difficult to change . Likewise , although we solved the problem of rapid communication with   the case of complaint , we did not consider the capacity of the police officers to respond to calls for   help through the emergency buttons , since they could not be able to cope with so many calls .   Finally , they considered that the majority of people who suffer from violence against women are   in a state of poverty or extreme poverty , so our project may not have any effect on our target   audience , as they may not have the internet to access the application . We find this last opinion   valuable , but it was not evident in the statistics we collect on the use of cell phones in our country .   However , we came up with the idea of making an offline version that can help people make a call   for help without the need for internet . 

 Likewise , in terms of the interface , they told us that this was confusing in the complaint process   part , as it had many steps and more texts than images . This aspect will be something that we will   improve to make a better application . 

 Subsequently , we plan to make a prototype with a friendlier version of the platform and with   people with a socioeconomic level C and D ( people in poverty ) , and not with B ( people with   average income ) . 

 Finally , by way of conclusion , I must emphasize that testing the final product has been a rewarding   experience , since it allowed us to empathize more with people and make visible points that we   had completely ignored , an aspect that allows us to deliver a better product to the contest and the   possibility of receiving financing to make this project a reality . However , we need to work together   with the government , since there are structural aspects that we need to change 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch 

 Challenge and selection 

 I am a student at a university in Peru and I participate in an internal entrepreneurship contest . In   this case , my team and I ( an administrator , an anthropologist , a graphic designer , a social worker ,   and a criminal lawyer ) have to work based on the lines of action of the university social   responsibility approach , from which we choose the reduction of all forms of inequity and justice .   Thus , the proposed challenge was to provide adequate access to justice to women victims of   family violence , who lodged the complaint against their partner or family member and did not   follow up on it due to a matter of time or because they believed that the measures taken by the   respective authorities were ineffective . Thus , we use different tools to propose a solution to this   problem , which I will list below : first , we empathize with the victims of violence , conducting in- depth interviews ( with women who had successfully faced the complaint process and had   protection measures necessary so that , by providing information , your life is in danger ) , through   which we sought to understand your needs and pain points throughout the complaint process . As   a result , we found that the majority resigned themselves to leaving the process due to the   treatment of the officers in the police station ( they did not pay attention to them , minimized their   situation , or simply justified the actions of the aggressor , because , as is well known , in my country   violence against women and machismo abound ) , while it took the woman to be in court to present   a complaint ( the person could wait up to 6 hours for a judge to attend to her ) , and the measures   inefficient protection measures that were dictated in their favor , since the police did not ensure   that they were complied with . 

 Second , we interviewed members of a family police station ( which are in charge of dealing with   situations of family and child violence ) , to empathize with the police and analyze their   participation in the complaint process . They told us that , since there were few police stations of   this type , they could not cope , because only in that police station there were 3,000 restraining   orders and they could not attend to all of them or see if the measures were effectively carried out .   They also told us that there are times when the complainant withdrew the complaint and returned   with her partner , either due to threats or of her own free will . Finally , they told us that people did   not use the emergency telephone number , which could help the police to help a woman in   distress . 

 In this sense , after using a series of tools such as the customer journey map ( to map the complaint   process from the perspective of the victims and see what the pain points were ) , storytelling ( to   show the judges the problem and the relevance of having a solution ) , and to use the website   called Marvel App to design an application that would allow us to facilitate access to the complaint   process for victims of family complaints ( among other functionalities ) , we decided to proceed to   use the tool called Learning Launch , which consists , in summary , in performing the testing of the   innovative idea developed from the three previous processes ( what is , what if , what wows ) in a   small sample in relation to the total market to test our hypotheses , see if it is works , and direct the   idea to the needs of the client or discard the idea 

 Application 

 I begin the process with a sample of ten people , who access the design remotely with their cell   phones and these have transitions to provide the client with an immersive experience in the   application . At first , people come across the registration form , through which they have to register   with their DNI number . After that , people will be able to see a map on which they can notice their   location and the police patrols that are near their location . They quickly identify a large red button ,   which is the emergency button , a button that they can dial so that the police will come to their aid   instead of calling the emergency telephone number . Likewise , they manage to notice a button   with three horizontal bars in the upper left corner , which opens a menu with the different   functionalities that the application offers them . First , they look at the button " How is my process   going ? Follow the complaint process " . After pressing it , they find a map of the different complaint   processes with different symbols and colors with a legend at the bottom : red is for completed   processes , green for processes that are in progress , and brown for processes that are still in   progress . slopes . 

 Later , when returning to the menu with the different functionalities of the application , they notice   the second button , " Where to turn ? : it provides information on the Women 's Emergency Center   and Shelters . " After pressing this button , they find two file download links . The first is a directory   with locations of the different Women 's Emergency Centers in the country , and the other is a   directory with locations of the different existing shelters in Peru . 

 After returning to the menu , you may notice that there is another button called “ Relevant legal   information ” . This button contains two tabs , which are " My Rights " ( it contains information on the   different laws in the country that protect it from any type of discrimination and the right to due   process ) , and " My protection measures " ( it contains relevant information on the different   protection measures that the victim may require after having been violated ) . 

 The participants return to the main menu and see the fourth feature called “ Check it out ” , which is   a platform on which they can upload multimedia content , whether audio or video , that works as   evidence that the victim suffered violence , which are sent to the court for further analysis . 

 Finally , the " Contact Us " button , which is used to directly contact the police or the Women 's   Emergency Centers in case of emergency and urgently need protection and shelter . 

 The testing was carried out remotely for an average of one hour , during which time the different   functionalities were explained to the attendees and obtaining feedback that enriches our   platform . 

 Also , we were able to test our idea on a small sample without spending a lot of money , as we used   very easy - to - use tools at no cost other than our time . However , we believe that we learned a lot   from that experience . 

 Insight & Approach 

 First , our hypotheses were validated and correct . All the participants were satisfied with the   application , as they considered it a useful tool to get closer to the police , attend their complaint   processes without wasting 6 hours in a court waiting to see the status of their complaint process ,   and provided information important information about how to access places of support and how   to enforce my rights . 

 However , they considered that it was unrealistic and not very scalable , since our country is not   characterized by having an efficient or digitized system . In order to remotely track the complaint ,   the judges or assistants constantly update the status of the complaint , a structural aspect that is   very difficult to change . Likewise , although we solved the problem of rapid communication with   the case of complaint , we did not consider the capacity of the police officers to respond to calls for   help through the emergency buttons , since they could not be able to cope with so many calls .   Finally , they considered that the majority of people who suffer from violence against women are   in a state of poverty or extreme poverty , so our project may not have any effect on our target   audience , as they may not have the internet to access the application . We find this last opinion   valuable , but it was not evident in the statistics we collect on the use of cell phones in our country .   However , we came up with the idea of making an offline version that can help people make a call   for help without the need for internet . 

 Likewise , in terms of the interface , they told us that this was confusing in the complaint process   part , as it had many steps and more texts than images . This aspect will be something that we will   improve to make a better application . 

 Subsequently , we plan to make a prototype with a friendlier version of the platform and with   people with a socioeconomic level C and D ( people in poverty ) , and not with B ( people with   average income ) . 

 Finally , by way of conclusion , I must emphasize that testing the final product has been a rewarding   experience , since it allowed us to empathize more with people and make visible points that we   had completely ignored , an aspect that allows us to deliver a better product to the contest and the   possibility of receiving financing to make this project a reality . However , we need to work together   with the government , since there are structural aspects that we need to change
### Output: 