Example Reflection – Learning Launch Challenge 

 Challenge 

 As a part of our marketing consulting division , we were tasked to test multiple campaigns   and approaches to boost sales and brand recognition with Mother ’s Day . The scope   included a combined team of 10 people from the Strategy and Market Research divisions .   The project was completed by utilizing a new digital platform that specialized on testing   products through a digital community of potential buyers on a one month period . 

 Selection 

 Our selection was outsourced but we verified each participant through online activities . We   selected a target of women between 21 to 50 years old of a medium to high - income   households from three different cities that consumed our alcoholic beverage on occasions . 

 Application 

 We launched several activities on our online community platform so our users could grade ,   give feedback , learn about our product and express their intention to buy it on Mother ’s   Day due to our different campaigns . There were tv commercials , unboxing sessions , image   analysis , emotional and top of mind reactions , etc . 

 Insight 

 By applying the learning launch tool , our team identified our assumptions and could clearly   state the changes that needed to be made and the adjustments to the communication strategy   for our clients .   Additionally , we thought through anticipated results , and proposed to create   additional publicity campaigns , as well as design product activation events on the specific   day to further increase the campaign ’s reach with interactive marketing . 

 Approach 

 The learning launch was the appropriate tool , because our team needed to find out if our   potential customers were really into the brand , if they consumed it on that day , if they   would be willing to buy and gift it on that day due to special promotions or product designs   before an actual launch on national scale . We gained a lot of insights and could review the   most problematic aspects and correct them to better the whole promotion campaign . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch Challenge 

 Challenge 

 As a part of our marketing consulting division , we were tasked to test multiple campaigns   and approaches to boost sales and brand recognition with Mother ’s Day . The scope   included a combined team of 10 people from the Strategy and Market Research divisions .   The project was completed by utilizing a new digital platform that specialized on testing   products through a digital community of potential buyers on a one month period . 

 Selection 

 Our selection was outsourced but we verified each participant through online activities . We   selected a target of women between 21 to 50 years old of a medium to high - income   households from three different cities that consumed our alcoholic beverage on occasions . 

 Application 

 We launched several activities on our online community platform so our users could grade ,   give feedback , learn about our product and express their intention to buy it on Mother ’s   Day due to our different campaigns . There were tv commercials , unboxing sessions , image   analysis , emotional and top of mind reactions , etc . 

 Insight 

 By applying the learning launch tool , our team identified our assumptions and could clearly   state the changes that needed to be made and the adjustments to the communication strategy   for our clients .   Additionally , we thought through anticipated results , and proposed to create   additional publicity campaigns , as well as design product activation events on the specific   day to further increase the campaign ’s reach with interactive marketing . 

 Approach 

 The learning launch was the appropriate tool , because our team needed to find out if our   potential customers were really into the brand , if they consumed it on that day , if they   would be willing to buy and gift it on that day due to special promotions or product designs   before an actual launch on national scale . We gained a lot of insights and could review the   most problematic aspects and correct them to better the whole promotion campaign .
### Output: 