Challenge : Last year I had a rather important and responsible task : to make a new identity for the exhibition of   visual studies about Russian culture . The people who did these studies reflected on Russia from   different angles . The style uniting all these studies had to be recognizable and convey a sense of   Russianness . I decided to focus on my own cultural code of the Russian people . I set myself the   task of trying to make a style in isolation from stereotypes , to find something in Russian culture   that no one is looking at , to find different ways to talk about Russia . The identity of the festival   should not lose the feeling of Russianness , but at the same time it should be modern , so that com- munication with the target audience of teenagers and young people takes place in a language that   is understandable to them . 

 First of all , I sorted out the semantic and ideological aspects of Russianness , make a list of differ- ent meanings and meanings that can characterize Russia and the people living here . Then I re- duced it to a short list with individual words that were supposed to become ideological and visual   guidelines for my future style and business strategy . 

 Selection : The first tool I used was the visualization tool . Visualization is a method of design thinking when   we create a figurative prototype - a picture / diagram in the user ’s head , and then proceed to its   implementation and sketches ( this is a link to the lecture in which this tool was discussed https://www.williamson.net/wp-contentcategory.php )   I decided that the new Russian graphics should be created by people involved in this culture ,   because only they will be able to visualize the necessary images and forms to form a new style ,   based on old values , thanks to their innate immersion in the cultural context . 

 Application : I sent out sheets of different Russian words to different people and asked them to visualize each of   them by any methods they were interested in , whether it was a drawing , a photograph , a sculpture ,   some kind of fake from any materials . And also write a few associations to my words . A few days   later , each of them sent me 5 visualizations of these words and a lot of new associations . 

 Insight : As a result , I received not only accurate images describing the feeling of Russianness that I need- ed for further work , but also words that helped me strengthen and clarify the ideological com- ponent of my future style . In addition , the little things in people ’s works that they used , such as   colors , materials and the nature of graphics , line thicknesses have already formed the primary   constants of my future style . The biggest progress in the work happened thanks to a conversation   with different people about Russia and their everyday practices and feelings . I came to an import- ant insight that finally formed the ideology of the style . It turned out that Russian people are quite   hot - tempered , bright and daring , like to take on a challenge . It is important for them to show them- selves and feel their uniqueness . This prompted me to use red as the main color in the identity of   the festival . I used the information I received to finalize the characteristics of the style and business   strategy . 

 Approach : As a result , I decided that visualization is one of the strongest strategies of design thinking , allow- ing me to best convey the feeling and meaning of something to other people . The images give a   deeper understanding of how it is necessary to develop the idea further and turn it into a finished   product . In my further work , I would use the strategy of exchanging ideas and working with peo- ple immersed in the context at once at the visualization level at the first stages of the project , this   allows you to dive deeper into the context and more accurately formulate long - range methods of   work . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://www.williamson.net/wp-contentcategory.php
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : Last year I had a rather important and responsible task : to make a new identity for the exhibition of   visual studies about Russian culture . The people who did these studies reflected on Russia from   different angles . The style uniting all these studies had to be recognizable and convey a sense of   Russianness . I decided to focus on my own cultural code of the Russian people . I set myself the   task of trying to make a style in isolation from stereotypes , to find something in Russian culture   that no one is looking at , to find different ways to talk about Russia . The identity of the festival   should not lose the feeling of Russianness , but at the same time it should be modern , so that com- munication with the target audience of teenagers and young people takes place in a language that   is understandable to them . 

 First of all , I sorted out the semantic and ideological aspects of Russianness , make a list of differ- ent meanings and meanings that can characterize Russia and the people living here . Then I re- duced it to a short list with individual words that were supposed to become ideological and visual   guidelines for my future style and business strategy . 

 Selection : The first tool I used was the visualization tool . Visualization is a method of design thinking when   we create a figurative prototype - a picture / diagram in the user ’s head , and then proceed to its   implementation and sketches ( this is a link to the lecture in which this tool was discussed https://www.williamson.net/wp-contentcategory.php )   I decided that the new Russian graphics should be created by people involved in this culture ,   because only they will be able to visualize the necessary images and forms to form a new style ,   based on old values , thanks to their innate immersion in the cultural context . 

 Application : I sent out sheets of different Russian words to different people and asked them to visualize each of   them by any methods they were interested in , whether it was a drawing , a photograph , a sculpture ,   some kind of fake from any materials . And also write a few associations to my words . A few days   later , each of them sent me 5 visualizations of these words and a lot of new associations . 

 Insight : As a result , I received not only accurate images describing the feeling of Russianness that I need- ed for further work , but also words that helped me strengthen and clarify the ideological com- ponent of my future style . In addition , the little things in people ’s works that they used , such as   colors , materials and the nature of graphics , line thicknesses have already formed the primary   constants of my future style . The biggest progress in the work happened thanks to a conversation   with different people about Russia and their everyday practices and feelings . I came to an import- ant insight that finally formed the ideology of the style . It turned out that Russian people are quite   hot - tempered , bright and daring , like to take on a challenge . It is important for them to show them- selves and feel their uniqueness . This prompted me to use red as the main color in the identity of   the festival . I used the information I received to finalize the characteristics of the style and business   strategy . 

 Approach : As a result , I decided that visualization is one of the strongest strategies of design thinking , allow- ing me to best convey the feeling and meaning of something to other people . The images give a   deeper understanding of how it is necessary to develop the idea further and turn it into a finished   product . In my further work , I would use the strategy of exchanging ideas and working with peo- ple immersed in the context at once at the visualization level at the first stages of the project , this   allows you to dive deeper into the context and more accurately formulate long - range methods of   work .
### Output: 