Reﬂection- Storytelling 

 Challenge Faced 

 I am a ﬁrst year Undergraduate Student , pursing my education in the United Kingdom .   Unfortunately , due to this Pandemic , I have been forced to return to Mumbai , India . To stay on my   toes and practically apply my Marketing Skills which I have developed during High School and   University , i decided to take up an internship at a Digital Marketing Firm , based out of Australia . I   ﬁnished this Module about a week ago , and this is also when I started work as an intern . The   company launched an Online Virtual Recruitment Service with the aim of increasing employee   retention rates across major companies in blue as well as white collar roles .       The Platform is a complex CRM system which helps companies standardise and monitor the   recruitment of these employees by bringing the entire pool of applicants in one place . I was asked   to evaluate the entire product , and provide a competition analysis as well . Instead , i was more   concerned about the entire Recruitment system , which in my opinion , was and is , broken . I   thought to myself , I have tried to apply for blue collar jobs multiple times , but the hiring process is   just not eﬃcient from an applicants point of view . 

 Selection and Application 

 It was clear to me that the USP for this product had to be completely out of the box . This also   meant looking at a larger question , but being speciﬁc in what was to be focused on . I used the   concept of Storytelling to present my thoughts to the boss . I told the entire team that the way to   increase employee retention is not just by providing a world - class CRM to the employer , but   rather , to make sure the applicant ﬁnds it easy and convenient to apply . I told them my own story .   About a month into college , I had overshot my monthly budget with almost 6 days left . I was in   trouble and required a job desperately . I applied on multiple job boards , websites and platforms .   But the problem with the recruitment system , is the lack of care employers have towards the time   and eﬀorts of the applicants . I did not receive a response from three - fourths of the companies I   applied to , even though I was promised a ‘ call - back ’ within a few days . Employers ghost   employees all the time , reducing the morale of applicants .        The team , to whom I was presenting , had a few junior members who agreed with me as they   had felt the wrath of this broken system as well . The Upper management soon realised that the   problem they were dealing with , was not one that was to be solved with state of the art tech   platforms alone , but rather , a revolutionary change in the employment system . 

 Insights and Approach 

 I was glad that this storytelling concept helped the upper management understand a real   problem that if solved , could serve as a real USP for the product . B2B marketing is a diﬀerent ball   game as compared to B2C marketing , many times we tend to look at the two as the same and try   to sell to other businesses as if they were consumers . But sometimes , we need to look at a   problem that is prevalent in the design of things . In this case , it was the design of a particular   process that had been the same for years and years and before a solution , it required the ‘ What   is ? ’ question to be addressed and understood by the team . Going by the design thinking route ,   following the ‘ What if ? ’ stage , we were able to implement a few features like monitoring the time   that the employer takes to send the mandatory tests and forms to applicants as well as   automated emails which did not leave the candidate waiting forever . i would also like to use the   tool of visualisation in the future as it would compliment the storytelling tool . Visualising will allow   the communication process to be further enhanced and will allow the teams as well the   customers to understand what the concept is trying to convey .       I was able to apply what I learnt in the real business world and for me , as a 19 year old , it was   a game changing moment in the way I perceived human problems , and how Storytelling became   such an important tool in terms of not only B2B and B2C sales , but also in terms of   communicating and giving depth and structure , along with some emotion to an idea . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reﬂection- Storytelling 

 Challenge Faced 

 I am a ﬁrst year Undergraduate Student , pursing my education in the United Kingdom .   Unfortunately , due to this Pandemic , I have been forced to return to Mumbai , India . To stay on my   toes and practically apply my Marketing Skills which I have developed during High School and   University , i decided to take up an internship at a Digital Marketing Firm , based out of Australia . I   ﬁnished this Module about a week ago , and this is also when I started work as an intern . The   company launched an Online Virtual Recruitment Service with the aim of increasing employee   retention rates across major companies in blue as well as white collar roles .       The Platform is a complex CRM system which helps companies standardise and monitor the   recruitment of these employees by bringing the entire pool of applicants in one place . I was asked   to evaluate the entire product , and provide a competition analysis as well . Instead , i was more   concerned about the entire Recruitment system , which in my opinion , was and is , broken . I   thought to myself , I have tried to apply for blue collar jobs multiple times , but the hiring process is   just not eﬃcient from an applicants point of view . 

 Selection and Application 

 It was clear to me that the USP for this product had to be completely out of the box . This also   meant looking at a larger question , but being speciﬁc in what was to be focused on . I used the   concept of Storytelling to present my thoughts to the boss . I told the entire team that the way to   increase employee retention is not just by providing a world - class CRM to the employer , but   rather , to make sure the applicant ﬁnds it easy and convenient to apply . I told them my own story .   About a month into college , I had overshot my monthly budget with almost 6 days left . I was in   trouble and required a job desperately . I applied on multiple job boards , websites and platforms .   But the problem with the recruitment system , is the lack of care employers have towards the time   and eﬀorts of the applicants . I did not receive a response from three - fourths of the companies I   applied to , even though I was promised a ‘ call - back ’ within a few days . Employers ghost   employees all the time , reducing the morale of applicants .        The team , to whom I was presenting , had a few junior members who agreed with me as they   had felt the wrath of this broken system as well . The Upper management soon realised that the   problem they were dealing with , was not one that was to be solved with state of the art tech   platforms alone , but rather , a revolutionary change in the employment system . 

 Insights and Approach 

 I was glad that this storytelling concept helped the upper management understand a real   problem that if solved , could serve as a real USP for the product . B2B marketing is a diﬀerent ball   game as compared to B2C marketing , many times we tend to look at the two as the same and try   to sell to other businesses as if they were consumers . But sometimes , we need to look at a   problem that is prevalent in the design of things . In this case , it was the design of a particular   process that had been the same for years and years and before a solution , it required the ‘ What   is ? ’ question to be addressed and understood by the team . Going by the design thinking route ,   following the ‘ What if ? ’ stage , we were able to implement a few features like monitoring the time   that the employer takes to send the mandatory tests and forms to applicants as well as   automated emails which did not leave the candidate waiting forever . i would also like to use the   tool of visualisation in the future as it would compliment the storytelling tool . Visualising will allow   the communication process to be further enhanced and will allow the teams as well the   customers to understand what the concept is trying to convey .       I was able to apply what I learnt in the real business world and for me , as a 19 year old , it was   a game changing moment in the way I perceived human problems , and how Storytelling became   such an important tool in terms of not only B2B and B2C sales , but also in terms of   communicating and giving depth and structure , along with some emotion to an idea .
### Output: 