Our Tourism packages – Storytelling 

 Challenge 

 I participate in a small start - up offering thematic tourism packages . Each package contains elements that   are “ hidden ” from the publicly - available description and plan of the package . These elements are meant   to surprise the participant and create a unique experience during the participation . Our challenge is to   test for each package two things at the same time – the appeal of the narrative of the plan that will   become available to potential customers and the outcome of the “ enhanced ” experience they will   actually live . Before launching a package that requires a lot of preparation and implementation ( i.e.   finding service providers , preparing events , etc . ) we want to understand the reaction of the audience in   order to re - form , advance or put - on - the - shelf the idea . Finally , the interest shown by the segment of the   customers we address could also be tested . 

 Selection 

 Storytelling is a methodology that fits perfectly in the character of our products / services . The   characteristics of the method – the plot and the theme and the characters – provide the best way to   present the contents of our offering that involves History , Mythology , and Culture of the places to be   visited . Storytelling “ transfers ” the audience to the era and the life of the place . Our intention is to have   out testers take the trip without being there actually . Storytelling can be used throughout the steps and   the functions of a design thinking approach of an issue . Our team has chosen to use this tool mainly in the   “ What wows ” phase where initially designed themes are tested to decide whether they will be further   developed or put on - hold for further review . Storytelling helps us see the expressions on the faces of the   audience , their interest on specific parts of the story - package we present and finally receive their   comments and suggestions on what is additionally expected . 

 Application 

 The main steps that we consider for testing our designed products through storytelling involves selection   of the group of participants , arranging the place – physical or virtual – where the event will take place ,   determining the narrator among our team members and the exact script to be used , and finally the   collection of feedback from the participants . 

 In a specific case we have named “ Telemachia ” , ( the trip of Telemachus to ask comrades of his father   Ulysses ’ whereabouts ) , we presented the story of the trip to three groups of seven people selected to   meet criteria of the segment to be addressed . Participants of these gatherings of storytelling listened to   the story twice . The first one referred to the trip as it would be offered to the market . At the end of this   first narration they were requested to rate the offering based on the content and the way it was   presented and vote on whether they would buy the package or not . The second one got them more into   the details of the story and revealed the surprises that they would live and participate in . Then another   round of rating and voting took place . The results of the rating and voting were analysed by our team to   examine the effect the probability of this specific offer to do well in the market and have a positive   outcome leading to recurrent customers and word of mouth spreading of our offerings . 

 Insight 

 We have noticed that the way the product is presented by storytelling creates different reactions to the   audience and is dependable to many factors ( i.g . how elegant the narration is , the duration of it , the   excitement of the plot , etc . ) . Since storytelling on a product is different from the actual offer / trip we sell   we should be very careful in arranging our stories to excite but at the same not create expectations that   can not be met . Through the process of storytelling we have identified skills of our team and who fits   better to the role of designing , presenting our products . Utilising this Design Thinking tool , made us re- define and refine our approaches and still keeps us alerted on reviewing our methods and thoughts on   the way we work . 

 Approach 

 Apart from the above mentioned application of storytelling we have thought of two different ways to use   the tool . One has been about expanding the group of participants and providing a written story to closed   groups of social media friends and their friends . The second one was to keep the smaller groups and   change the change the “ impersonal ” rating / voting collection of feedback by targeted discussion on the   pros and cons of the stories and the offered travel packages . The particularity of our offering leads us   towards the second approach and we are working on how qualitative information and insight form our   audience will be incorporated to our products . 

 Storytelling b itself as a method has helped us advance our imagination and the ways of approaching our   customers . It has changed our personal approach to life and we capture ourselves many times discussing   with parables and paradigms . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Our Tourism packages – Storytelling 

 Challenge 

 I participate in a small start - up offering thematic tourism packages . Each package contains elements that   are “ hidden ” from the publicly - available description and plan of the package . These elements are meant   to surprise the participant and create a unique experience during the participation . Our challenge is to   test for each package two things at the same time – the appeal of the narrative of the plan that will   become available to potential customers and the outcome of the “ enhanced ” experience they will   actually live . Before launching a package that requires a lot of preparation and implementation ( i.e.   finding service providers , preparing events , etc . ) we want to understand the reaction of the audience in   order to re - form , advance or put - on - the - shelf the idea . Finally , the interest shown by the segment of the   customers we address could also be tested . 

 Selection 

 Storytelling is a methodology that fits perfectly in the character of our products / services . The   characteristics of the method – the plot and the theme and the characters – provide the best way to   present the contents of our offering that involves History , Mythology , and Culture of the places to be   visited . Storytelling “ transfers ” the audience to the era and the life of the place . Our intention is to have   out testers take the trip without being there actually . Storytelling can be used throughout the steps and   the functions of a design thinking approach of an issue . Our team has chosen to use this tool mainly in the   “ What wows ” phase where initially designed themes are tested to decide whether they will be further   developed or put on - hold for further review . Storytelling helps us see the expressions on the faces of the   audience , their interest on specific parts of the story - package we present and finally receive their   comments and suggestions on what is additionally expected . 

 Application 

 The main steps that we consider for testing our designed products through storytelling involves selection   of the group of participants , arranging the place – physical or virtual – where the event will take place ,   determining the narrator among our team members and the exact script to be used , and finally the   collection of feedback from the participants . 

 In a specific case we have named “ Telemachia ” , ( the trip of Telemachus to ask comrades of his father   Ulysses ’ whereabouts ) , we presented the story of the trip to three groups of seven people selected to   meet criteria of the segment to be addressed . Participants of these gatherings of storytelling listened to   the story twice . The first one referred to the trip as it would be offered to the market . At the end of this   first narration they were requested to rate the offering based on the content and the way it was   presented and vote on whether they would buy the package or not . The second one got them more into   the details of the story and revealed the surprises that they would live and participate in . Then another   round of rating and voting took place . The results of the rating and voting were analysed by our team to   examine the effect the probability of this specific offer to do well in the market and have a positive   outcome leading to recurrent customers and word of mouth spreading of our offerings . 

 Insight 

 We have noticed that the way the product is presented by storytelling creates different reactions to the   audience and is dependable to many factors ( i.g . how elegant the narration is , the duration of it , the   excitement of the plot , etc . ) . Since storytelling on a product is different from the actual offer / trip we sell   we should be very careful in arranging our stories to excite but at the same not create expectations that   can not be met . Through the process of storytelling we have identified skills of our team and who fits   better to the role of designing , presenting our products . Utilising this Design Thinking tool , made us re- define and refine our approaches and still keeps us alerted on reviewing our methods and thoughts on   the way we work . 

 Approach 

 Apart from the above mentioned application of storytelling we have thought of two different ways to use   the tool . One has been about expanding the group of participants and providing a written story to closed   groups of social media friends and their friends . The second one was to keep the smaller groups and   change the change the “ impersonal ” rating / voting collection of feedback by targeted discussion on the   pros and cons of the stories and the offered travel packages . The particularity of our offering leads us   towards the second approach and we are working on how qualitative information and insight form our   audience will be incorporated to our products . 

 Storytelling b itself as a method has helped us advance our imagination and the ways of approaching our   customers . It has changed our personal approach to life and we capture ourselves many times discussing   with parables and paradigms .
### Output: 