Reflection – Mind Mapping 

 Challenge : 

 I work in electrical cable manufacturing industry as a sales support professional to help sales figure   out potential clients and generate relevant opportunities that in turn helps in increasing the   business revenue . I deal with a lot of inputs or data on a daily basis both from sales as well as from   customer interaction to reach to a conclusion as to which customer is relevant for the business ,   what is the potential of the customer in terms of the projects that they will undertake and whether   our products fit their requirements and budgets in turn giving us good business relations and   revenues in the long run . The challenge , therefore , was to understand broadly whether we are   reaching the right customer with the right basket of products with less wastage of sales ’ time and   efforts to drive more meaningful and relevant business results . 

 Selection : 

 I selected the mind mapping tool for my challenge . Mind mapping as a tool allows interaction with   stakeholders to explore their existing perceptions and experience and consolidating all the inputs   to let some themes or patterns emerge to reach one step closer to possible solutions ( in form of   what ifs ) of a problem . The reason I zeroed on this tool is because it allowed me to gather relevant   and structured information from customers as well as my colleagues which in turn helped me to   present suitable possibilities to address the challenge that I had on my hands . 

 Application : 

 The first step in application of mind mapping tool was to work on the data/ ideas ( sales inputs ) that   I already had with me with regards to existing or possible customers for our organization and   associated opportunities . I segregated the data based on the region and which industry they   operate in and what are the opportunities that require immediate attention . Once this was   completed , I started reaching out to each customer one by one with various trigger questions to   understand their pain and gain points ( customer inputs ) . I repeated the above with my colleagues   as well to understand their challenges and success stories as well . The next step was to analyse   the inputs that I gathered which helped me in seeing the relevance and potential of the existing   opportunities and in turn helped me figure out a way to classify new opportunities as well based   on their relevance and potential . My colleagues and I , not only ended up with more relevant   opportunities than before but also increased our market visibility . 

 With increased opportunities basket , I was finally able to work on building possible solutions ( what   ifs ) to reaching out to our potential customers ( like targeted sales pitch ; readymade samples to   assure quality of our products ; tuning our prices accordingly with minimal impact on our margins ,   localization options etc . ) and proposed the same to sales for further action ( what wows and what   works ) . 

 Insight : 

 A very valuable insight that I gained from use of mind mapping tool is that every set of data is   important in order to move to what if stage . Also , involving all interested stakeholders helps in   gathering detailed insights to the problem at hand . I was very sceptic initially with regards to how   to apply to sales and marketing the methodologies of design thinking , but the use of design   thinking tools proved me otherwise . 

 Approach : 

 I will use Mind Mapping as a tool always - to qualify potential leads for driving meaningful   business results and to come up with various what ifs . The reason for the same is that it makes   me organised in my approach and brings more productivity . I can also rank potential customers   using this technique and in turn help sales achieve their goals effectively . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge : 

 I work in electrical cable manufacturing industry as a sales support professional to help sales figure   out potential clients and generate relevant opportunities that in turn helps in increasing the   business revenue . I deal with a lot of inputs or data on a daily basis both from sales as well as from   customer interaction to reach to a conclusion as to which customer is relevant for the business ,   what is the potential of the customer in terms of the projects that they will undertake and whether   our products fit their requirements and budgets in turn giving us good business relations and   revenues in the long run . The challenge , therefore , was to understand broadly whether we are   reaching the right customer with the right basket of products with less wastage of sales ’ time and   efforts to drive more meaningful and relevant business results . 

 Selection : 

 I selected the mind mapping tool for my challenge . Mind mapping as a tool allows interaction with   stakeholders to explore their existing perceptions and experience and consolidating all the inputs   to let some themes or patterns emerge to reach one step closer to possible solutions ( in form of   what ifs ) of a problem . The reason I zeroed on this tool is because it allowed me to gather relevant   and structured information from customers as well as my colleagues which in turn helped me to   present suitable possibilities to address the challenge that I had on my hands . 

 Application : 

 The first step in application of mind mapping tool was to work on the data/ ideas ( sales inputs ) that   I already had with me with regards to existing or possible customers for our organization and   associated opportunities . I segregated the data based on the region and which industry they   operate in and what are the opportunities that require immediate attention . Once this was   completed , I started reaching out to each customer one by one with various trigger questions to   understand their pain and gain points ( customer inputs ) . I repeated the above with my colleagues   as well to understand their challenges and success stories as well . The next step was to analyse   the inputs that I gathered which helped me in seeing the relevance and potential of the existing   opportunities and in turn helped me figure out a way to classify new opportunities as well based   on their relevance and potential . My colleagues and I , not only ended up with more relevant   opportunities than before but also increased our market visibility . 

 With increased opportunities basket , I was finally able to work on building possible solutions ( what   ifs ) to reaching out to our potential customers ( like targeted sales pitch ; readymade samples to   assure quality of our products ; tuning our prices accordingly with minimal impact on our margins ,   localization options etc . ) and proposed the same to sales for further action ( what wows and what   works ) . 

 Insight : 

 A very valuable insight that I gained from use of mind mapping tool is that every set of data is   important in order to move to what if stage . Also , involving all interested stakeholders helps in   gathering detailed insights to the problem at hand . I was very sceptic initially with regards to how   to apply to sales and marketing the methodologies of design thinking , but the use of design   thinking tools proved me otherwise . 

 Approach : 

 I will use Mind Mapping as a tool always - to qualify potential leads for driving meaningful   business results and to come up with various what ifs . The reason for the same is that it makes   me organised in my approach and brings more productivity . I can also rank potential customers   using this technique and in turn help sales achieve their goals effectively .
### Output: 