Sascha Gerber Reflection – Storytelling 

 Challenge & Selection     As the Digital Strategy Consultant At the company I am working at , Frutos y Semillas , I needed   to conceptualize a new service for major clients of the automotive industry , revolving around the   improvement of after - sales processes and the customer relationship between buyer and the car   manufacturer .      In order to do so , I brainstormed on how to capture the attention and connect to the clients we are   dealing with . The new service will revolve around four corner points , ( i ) Digitalization , ( ii ) the Customer ,   ( iii ) a Service Mind - set and ( iv ) the Automotive Industry .    Based on these pre - requisites , I become fond of the idea of creating a logo that encompasses elements   of Storytelling by visualizing the above corner points , as to connect to the client and give our customers   the chance to immerse him- or herself into the background story behind the actual logo and service .      Application     Given the selection of Storytelling and visualization , both me and the team sat down to discuss a variety   of concepts for the logo and the service that might draw the client into purchasing our new service . After   a longer discussion and several prototypes , we built a story - board to outline a concept for the service   presentation that will be presented to the client(s ) .      The idea is to create a logo that reflects our corporate identity and carries the message that we , Zulla   Consulting & Partners , are the client ’s supporter for enabling successful after - sales processes which are   human - centered , digital savy , service - oriented and tailor - made for the automotive industry . This idea will   be backed by the long - lasting tradition Frutos y Semillas has within the automotive industry   and the many successful case studies we had with other customers , including Volkswagen , Audi , Porsche ,   or Bentley .       Not only should the actual logo visualize these ideas , but in combination with the proposal , the clients   shall identify his or her current problems or challenges , as well as be appealed to the solutions we provide ,   namely , preparing out clients for a digital age that demands human - centered thinking at any stage of the   customer journey .      Insight & Approach     In the development stage we processed many different prototypes for our logo that will transfer the   above concepts . In the very end , we decided to go for the following mascot carrying an USB - cable with   the icon of a wrench and a car . On the chest of the character we placed the corporate logo , as well as   we changed the hair color to fit with the corporate color scheme . 

 With this logo we went out to several partners and presented the idea behind the character to them , as   each part of the logo carries a certain message . The cable for instance reflects the digital century we are   living in and implies connecting to the customer . The emblem on the cable resemble the key elements   “ Service ” and the “ Automotive Industry ” , which we mainly address the service to . Last but not least , we   have chosen a branded mascot to give the reader the impression that we are the clients partner in   bringing excellent after - sales services for the digital age to them .     The feedback we received was incredibly positive and due to the fact that this was only a first draft , we   could sense that we are heading into the right direction . Now we need to implement the logo and build   a story around it via text and visuals together in one presentation . 

 now I can prepare ahead and think of stories that will assist me in presenting my ideas and best   illuminate them .     I have a design background , but I ended up as an entrepreneur in business . I had no idea this would ever   be considered an asset , but I am so very grateful that it is ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Sascha Gerber
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Sascha Gerber Reflection – Storytelling 

 Challenge & Selection     As the Digital Strategy Consultant At the company I am working at , Frutos y Semillas , I needed   to conceptualize a new service for major clients of the automotive industry , revolving around the   improvement of after - sales processes and the customer relationship between buyer and the car   manufacturer .      In order to do so , I brainstormed on how to capture the attention and connect to the clients we are   dealing with . The new service will revolve around four corner points , ( i ) Digitalization , ( ii ) the Customer ,   ( iii ) a Service Mind - set and ( iv ) the Automotive Industry .    Based on these pre - requisites , I become fond of the idea of creating a logo that encompasses elements   of Storytelling by visualizing the above corner points , as to connect to the client and give our customers   the chance to immerse him- or herself into the background story behind the actual logo and service .      Application     Given the selection of Storytelling and visualization , both me and the team sat down to discuss a variety   of concepts for the logo and the service that might draw the client into purchasing our new service . After   a longer discussion and several prototypes , we built a story - board to outline a concept for the service   presentation that will be presented to the client(s ) .      The idea is to create a logo that reflects our corporate identity and carries the message that we , Zulla   Consulting & Partners , are the client ’s supporter for enabling successful after - sales processes which are   human - centered , digital savy , service - oriented and tailor - made for the automotive industry . This idea will   be backed by the long - lasting tradition Frutos y Semillas has within the automotive industry   and the many successful case studies we had with other customers , including Volkswagen , Audi , Porsche ,   or Bentley .       Not only should the actual logo visualize these ideas , but in combination with the proposal , the clients   shall identify his or her current problems or challenges , as well as be appealed to the solutions we provide ,   namely , preparing out clients for a digital age that demands human - centered thinking at any stage of the   customer journey .      Insight & Approach     In the development stage we processed many different prototypes for our logo that will transfer the   above concepts . In the very end , we decided to go for the following mascot carrying an USB - cable with   the icon of a wrench and a car . On the chest of the character we placed the corporate logo , as well as   we changed the hair color to fit with the corporate color scheme . 

 With this logo we went out to several partners and presented the idea behind the character to them , as   each part of the logo carries a certain message . The cable for instance reflects the digital century we are   living in and implies connecting to the customer . The emblem on the cable resemble the key elements   “ Service ” and the “ Automotive Industry ” , which we mainly address the service to . Last but not least , we   have chosen a branded mascot to give the reader the impression that we are the clients partner in   bringing excellent after - sales services for the digital age to them .     The feedback we received was incredibly positive and due to the fact that this was only a first draft , we   could sense that we are heading into the right direction . Now we need to implement the logo and build   a story around it via text and visuals together in one presentation . 

 now I can prepare ahead and think of stories that will assist me in presenting my ideas and best   illuminate them .     I have a design background , but I ended up as an entrepreneur in business . I had no idea this would ever   be considered an asset , but I am so very grateful that it is !
### Output: 