Defining the ‘ Sony ’ identity - Mind Mapping 

 Challenge 

 I am part of a nonprofit climbing organization , called Sony < a Quechua word meaning ‘ misbehaved ’ .   In this case trying to symbolize the rebel and free spirit of the group > . Sony was created a year ago   by a group of mountain lovers and a group of specialized guides part of the oldest mountaineering   foundation in Ecuador . Their idea was just to get together and climb the Ecuadorian Andes . It all began   to take shape and the group has now 50 more members . A wide diversity of people from architects ,   government officials , agronomists , young , old , men and women are part of it . 

 The challenge arises when the thought of formalizing the group and giving it a true structure is brought .   Due to the great diversity of members ’ backgrounds and vocational trainings , the task seemed   impossible . There were too many ideas , all so disorganized and “ floating around ” , that nobody knew   even where to begin . The big idea , and mainly its execution , was starting to create chaos , more than a   real contribution to the group . The big question was how to capture everybody ’s impressions , take   advantage of the group ’s diversity and set a route for a possible solution or sets of solutions . 

 Selection 

 As Kenia Jj says , “ mind mapping is looking for patterns and insights in a large quantity of data you   collected during your exploration of what is the current reality . ” This was the main problem to be solved   at this stage . There as a vast variety of ideas and thoughts , which at this point didn´t say anything at all .   This huge amount of data needed to be somehow organized to stablish the current reality : the identity   of the group . After that its structure , formal organization , objectives and more could be defined . This   was to be done getting the members to feel involved so the best of their thoughts could be presented in   clear patterns and insights . 

 Application 

 A big challenge presented at this point was that all this happened during complete isolation , due to the   Covid-19 breakdown . An efficient mechanism was to be used in order to solve the problem with these   unique circumstances . I decided to use a direct communication channel : Ñarñaku ’s WhatsApp group . 

 The first step was to find the right timing , and inform the group about the design challenge . Getting one   of the leaders to be the one informing the group about the objective , gave the activity acceptance ,   importance and involvement . About 30 members of the group participated ( which represents 60 % of   the group ) . People were asked at first to communicate what did they feel the identity of the group was ,   and what were its main goals and objectives . This led to a long group discussion that lasted almost a full   day . Most of the ideas were already known , although some very good and new insights were presented .   During this process my job was to capture all these insights and thoughts while they were presented in   an open discussion . 

 The tool had to be slightly modified due to the special circumstances , but the main idea of it was   preserved . Therefor the next step was to group these thoughts into clusters of ideas . A digital tool was   used to create the mind map . After the map was created it was presented to the group again to get the   members feedback . The response was more than favorable . Now the ideas were organized route was 

 clear in which to continue . Although the tool was not easy to implement , due to special circumstances ,   the results where more than satisfactory . 

 Insights 

 One of the main insights obtained during the activity was to clearly land the group 's identity . Sony is   a group of friends with a great love and passion for mountains ( cluster 1 ) , with a will for environmental   awareness ( cluster 2 ) and social motivation ( cluster 3 ) . These ideas synthesize the identity of the group ,   and lets us start thinking in possible “ what ifs ” . Once the ideas were clearly mapped , the conception of   the challenge , and specially its answers , suddenly became evident . It also made the members of the   group get more involved in it . 

 An important lesson I obtained from this activity is that when you aloud people to freely express   themselves , the ideas flow freely . A question was presented at the beginning weather to narrow down   the discussion topics , or to openly present them so people can freely talk . The second choice was   selected and what was only needed was a little guidance ( someone to act as a moderator ) . In my   opinion the result was more effective when members felt free to express their ideas . 

 Approach 

 Next time , one thing that would definitely be different is the mechanism by which the tool was   presented . This time it was required to be an online activity . Results would have been immensely better   if the activity was taken place in person . Another aspect to be taken in account is to minimize the group   of participants . Even though the vast amount and diversity of insights presented by the group were very   helpful , sometimes it became an obstacle when trying to move forward . I think that these two aspects   contribute to making the process sometimes slow and not always helpful . It can definitely be improved . 

 Author : Jesus Juarez 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Jesus Juarez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Defining the ‘ Sony ’ identity - Mind Mapping 

 Challenge 

 I am part of a nonprofit climbing organization , called Sony < a Quechua word meaning ‘ misbehaved ’ .   In this case trying to symbolize the rebel and free spirit of the group > . Sony was created a year ago   by a group of mountain lovers and a group of specialized guides part of the oldest mountaineering   foundation in Ecuador . Their idea was just to get together and climb the Ecuadorian Andes . It all began   to take shape and the group has now 50 more members . A wide diversity of people from architects ,   government officials , agronomists , young , old , men and women are part of it . 

 The challenge arises when the thought of formalizing the group and giving it a true structure is brought .   Due to the great diversity of members ’ backgrounds and vocational trainings , the task seemed   impossible . There were too many ideas , all so disorganized and “ floating around ” , that nobody knew   even where to begin . The big idea , and mainly its execution , was starting to create chaos , more than a   real contribution to the group . The big question was how to capture everybody ’s impressions , take   advantage of the group ’s diversity and set a route for a possible solution or sets of solutions . 

 Selection 

 As Kenia Jj says , “ mind mapping is looking for patterns and insights in a large quantity of data you   collected during your exploration of what is the current reality . ” This was the main problem to be solved   at this stage . There as a vast variety of ideas and thoughts , which at this point didn´t say anything at all .   This huge amount of data needed to be somehow organized to stablish the current reality : the identity   of the group . After that its structure , formal organization , objectives and more could be defined . This   was to be done getting the members to feel involved so the best of their thoughts could be presented in   clear patterns and insights . 

 Application 

 A big challenge presented at this point was that all this happened during complete isolation , due to the   Covid-19 breakdown . An efficient mechanism was to be used in order to solve the problem with these   unique circumstances . I decided to use a direct communication channel : Ñarñaku ’s WhatsApp group . 

 The first step was to find the right timing , and inform the group about the design challenge . Getting one   of the leaders to be the one informing the group about the objective , gave the activity acceptance ,   importance and involvement . About 30 members of the group participated ( which represents 60 % of   the group ) . People were asked at first to communicate what did they feel the identity of the group was ,   and what were its main goals and objectives . This led to a long group discussion that lasted almost a full   day . Most of the ideas were already known , although some very good and new insights were presented .   During this process my job was to capture all these insights and thoughts while they were presented in   an open discussion . 

 The tool had to be slightly modified due to the special circumstances , but the main idea of it was   preserved . Therefor the next step was to group these thoughts into clusters of ideas . A digital tool was   used to create the mind map . After the map was created it was presented to the group again to get the   members feedback . The response was more than favorable . Now the ideas were organized route was 

 clear in which to continue . Although the tool was not easy to implement , due to special circumstances ,   the results where more than satisfactory . 

 Insights 

 One of the main insights obtained during the activity was to clearly land the group 's identity . Sony is   a group of friends with a great love and passion for mountains ( cluster 1 ) , with a will for environmental   awareness ( cluster 2 ) and social motivation ( cluster 3 ) . These ideas synthesize the identity of the group ,   and lets us start thinking in possible “ what ifs ” . Once the ideas were clearly mapped , the conception of   the challenge , and specially its answers , suddenly became evident . It also made the members of the   group get more involved in it . 

 An important lesson I obtained from this activity is that when you aloud people to freely express   themselves , the ideas flow freely . A question was presented at the beginning weather to narrow down   the discussion topics , or to openly present them so people can freely talk . The second choice was   selected and what was only needed was a little guidance ( someone to act as a moderator ) . In my   opinion the result was more effective when members felt free to express their ideas . 

 Approach 

 Next time , one thing that would definitely be different is the mechanism by which the tool was   presented . This time it was required to be an online activity . Results would have been immensely better   if the activity was taken place in person . Another aspect to be taken in account is to minimize the group   of participants . Even though the vast amount and diversity of insights presented by the group were very   helpful , sometimes it became an obstacle when trying to move forward . I think that these two aspects   contribute to making the process sometimes slow and not always helpful . It can definitely be improved . 

 Author : Jesus Juarez
### Output: 