Example reﬂection - storytelling by Sara Perez 

 Challenge & Selection 

 I use the design tool storytelling because I feel it can connect business with people . Not only 

 is it useful for making new strategies and brand positioning , but also to create trust and 

 loyalty with our customers . In my process , ﬁrst , I deﬁne the business story in three parts : 

 introduction , confrontation , and resolution . Second , investigate who the audience is , where 

 they come from and what they need , so I can conceptualize brand values and improve its 

 communication channels . If I do n’t have tools like that , I only create empty stories without 

 purpose . 

 Application 

 I use storytelling to create content for a brand on Instagram . First , I have to do research and 

 meet the client because I need to ask a lot about new ideas and know what needs to be done 

 to conceptualize its brand values . I seek to develop content that highlights human factors 

 and the brand 's tone of voice . It has to be sincere and short copy as my aim is to connect 

 emotionally with customers and not bore them into the process . It has to contain the 

 inspirational idea that there is a person with a difﬁculty and tell how they overcame it . Once 

 the writing is ﬁnished , I read it out loud to hear how it sounds ; I also ask my friends how it 

 sounds and what resonates with them . After making the necessary corrections , I publish it 

 and measure how the audience responds to see the impact it created . 

 Insight & Approach 

 Texts created from storytelling improve the communication of brands because they make a 

 more natural and empathetic relationship with the audience . Society is looking for this type 

 of connection in a globalised world full of companies looking to sell their services or 

 products . The important thing is to stand out from the rest and create a brand tone of voice 

 that is related to the brand values . Therefore , storytelling is an interesting way to tell a story 

 and connect with the needs of your customers . I would like to keep improving my writing 

 skills through practice to create more emotional stories because it is important to tell good 

 stories that change the day or the perspective of the people who read you . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Sara Perez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example reﬂection - storytelling by Sara Perez 

 Challenge & Selection 

 I use the design tool storytelling because I feel it can connect business with people . Not only 

 is it useful for making new strategies and brand positioning , but also to create trust and 

 loyalty with our customers . In my process , ﬁrst , I deﬁne the business story in three parts : 

 introduction , confrontation , and resolution . Second , investigate who the audience is , where 

 they come from and what they need , so I can conceptualize brand values and improve its 

 communication channels . If I do n’t have tools like that , I only create empty stories without 

 purpose . 

 Application 

 I use storytelling to create content for a brand on Instagram . First , I have to do research and 

 meet the client because I need to ask a lot about new ideas and know what needs to be done 

 to conceptualize its brand values . I seek to develop content that highlights human factors 

 and the brand 's tone of voice . It has to be sincere and short copy as my aim is to connect 

 emotionally with customers and not bore them into the process . It has to contain the 

 inspirational idea that there is a person with a difﬁculty and tell how they overcame it . Once 

 the writing is ﬁnished , I read it out loud to hear how it sounds ; I also ask my friends how it 

 sounds and what resonates with them . After making the necessary corrections , I publish it 

 and measure how the audience responds to see the impact it created . 

 Insight & Approach 

 Texts created from storytelling improve the communication of brands because they make a 

 more natural and empathetic relationship with the audience . Society is looking for this type 

 of connection in a globalised world full of companies looking to sell their services or 

 products . The important thing is to stand out from the rest and create a brand tone of voice 

 that is related to the brand values . Therefore , storytelling is an interesting way to tell a story 

 and connect with the needs of your customers . I would like to keep improving my writing 

 skills through practice to create more emotional stories because it is important to tell good 

 stories that change the day or the perspective of the people who read you .
### Output: 