Reflection – Learning Launch 

 Challenge 

 I work for one of the largest & reputed material manufacturer of my country . Our department is mandated to work   for increasing the revenue of the organisation by launching successful customer solutions . So , in the Covid Pandemic   scenario we were trying to identify the new normal in the country and the emerging needs of the consumer . There   was chaos all around with fear psychology seeping into everyone heart , and it was expected from a reputed company   like us to come up with a solution which will address the burning need of the consumer . 

 After much consumer research and deliberation within the team , we identified that sanitisation of grocery items ,   parcels and potential virus carriers is a burning need of any household . As time was very important for the relevance   of the product , our team decided to work on a sanitizer which works on UV Technology . 

 Selection : 

 It was pertinent to us to move ahead with the initial design and the go for a small launch in a pre - determined territory   with immense focus on the time in hand . We were working on tight schedule and had to check the initial design and   the prototype . We opted for the Learning Launch tool with a stringent deadline and budget . 

 Application : 

 During the ideation process , we had taken into consideration certain assumptions . After the initial prototyping was   concluded we selected a geographical location to go ahead with the learning launch . We had to check whether is   perceiving the product in the same way that we assumed , the preferred price range and effectiveness of the channel   for the sales of the product . This activity was done for one week . Customers had their feedback for different features   of the product . 

 There were some questionnaires developed to understand on the customers feedback on our initial assumptions for   the business model . We also understood the different point of view of our internal stakeholders – channel partners ,   ecommerce sites . 

 Insights : 

 The tool helped us to untangle the initial assumptions . The insights generated from the customer meet helped us to   rethink on the actual problem -   and the problem statement got redefined . The hypothesis at the beginning of the   project became null & void . The tool gave us the opportunity to engage with the end customers and gather the   insights . The assumptions were not confirmed by the data gathered . Based on the insights gathered , the concept was   put on hold . 

 Approach 

 We found the learning launch to be an easy to implement tool and it becomes very easy for our entire team to track   the developments . From insight generation to product launch , this tool becomes a part of the system . Identifying the   unarticulated needs of the customer is all the more easy with this kind of tool . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge 

 I work for one of the largest & reputed material manufacturer of my country . Our department is mandated to work   for increasing the revenue of the organisation by launching successful customer solutions . So , in the Covid Pandemic   scenario we were trying to identify the new normal in the country and the emerging needs of the consumer . There   was chaos all around with fear psychology seeping into everyone heart , and it was expected from a reputed company   like us to come up with a solution which will address the burning need of the consumer . 

 After much consumer research and deliberation within the team , we identified that sanitisation of grocery items ,   parcels and potential virus carriers is a burning need of any household . As time was very important for the relevance   of the product , our team decided to work on a sanitizer which works on UV Technology . 

 Selection : 

 It was pertinent to us to move ahead with the initial design and the go for a small launch in a pre - determined territory   with immense focus on the time in hand . We were working on tight schedule and had to check the initial design and   the prototype . We opted for the Learning Launch tool with a stringent deadline and budget . 

 Application : 

 During the ideation process , we had taken into consideration certain assumptions . After the initial prototyping was   concluded we selected a geographical location to go ahead with the learning launch . We had to check whether is   perceiving the product in the same way that we assumed , the preferred price range and effectiveness of the channel   for the sales of the product . This activity was done for one week . Customers had their feedback for different features   of the product . 

 There were some questionnaires developed to understand on the customers feedback on our initial assumptions for   the business model . We also understood the different point of view of our internal stakeholders – channel partners ,   ecommerce sites . 

 Insights : 

 The tool helped us to untangle the initial assumptions . The insights generated from the customer meet helped us to   rethink on the actual problem -   and the problem statement got redefined . The hypothesis at the beginning of the   project became null & void . The tool gave us the opportunity to engage with the end customers and gather the   insights . The assumptions were not confirmed by the data gathered . Based on the insights gathered , the concept was   put on hold . 

 Approach 

 We found the learning launch to be an easy to implement tool and it becomes very easy for our entire team to track   the developments . From insight generation to product launch , this tool becomes a part of the system . Identifying the   unarticulated needs of the customer is all the more easy with this kind of tool .
### Output: 