Reflection – Storytelling 

 Challenge 

 The challenge I was facing is the following . We developed a great product in the medical   device space , and everyone was excited about bringing it to market asap . The difficulty with   the product was , that it was not obvious to a lay person what big of a game changer this was   going to be .     Selection 

 I selected storytelling for my challenge because this is how information is conveyed , and   emotions . Good stories inspire , captivate and carry you away . They breathe life into cold ,   bare numbers . This is best described in the last video of week 2 of the course . It is my go - to   tool for three reasons .   First , it will allow for creating a higher feeling of purpose in everyone already involved and   will increase employee engagement even further .   Second , it will help the customer to better understand the value of our new product .   And third , as mentioned in the video , it will secure the longevity of our brand and help us   gain traction in the market .     Application 

 I applied the tool in the form of a workshop . We invited a few patients with that specific   condition and had a vivid discussion about how this device may be able to help them . I   followed a three - step approach , beginning with capturing the initial situation . Medical staff ,   patients and engineers came up with a very good summary of the status quo . After that , we   encouraged everyone , not just the patients , to talk about complications in their private and   professional lives this condition causes . Medical staff and engineers naturally had different   problems than patients , but we found common ground .   Lastly , we talked about the resolution of the issue , our product . There were many different   opinions about the product and in what ways it will be able to help . In the end , we distilled   all the main points into a great story which we now circulate internally and externally .     Insight 

 Everyone loves a good story . I became particularly aware of this when we were taking all the   facts we had agreed upon and started to form a coherent narrative . It was amazing to see   how everyone started out by trying to get heard and present their own problems , and how   all of them were working toward creating the best story possible in the end .   I was n’t too sure that it would work out when the workshop started , but boy was I wrong .   Looking back , it really makes sense to me now . Stories are one of the few things that every   culture has in common .   In general , I developed a better understanding about how to aggregate different points of   view and how storytelling can help pave the way for a better world .     Approach 

 I would n’t necessarily do anything different when faced with a similar challenge because the   outcome was so great . What I will definitely do is to revisit our entire approach and try to   implement other design thinking elements . It ’s hard for me to put a number to the outcome   we achieved and even harder to compare it to a more “ traditional ” approach . I think it   would just not have worked if we had n’t used the tool . I ’m so glad we did ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge 

 The challenge I was facing is the following . We developed a great product in the medical   device space , and everyone was excited about bringing it to market asap . The difficulty with   the product was , that it was not obvious to a lay person what big of a game changer this was   going to be .     Selection 

 I selected storytelling for my challenge because this is how information is conveyed , and   emotions . Good stories inspire , captivate and carry you away . They breathe life into cold ,   bare numbers . This is best described in the last video of week 2 of the course . It is my go - to   tool for three reasons .   First , it will allow for creating a higher feeling of purpose in everyone already involved and   will increase employee engagement even further .   Second , it will help the customer to better understand the value of our new product .   And third , as mentioned in the video , it will secure the longevity of our brand and help us   gain traction in the market .     Application 

 I applied the tool in the form of a workshop . We invited a few patients with that specific   condition and had a vivid discussion about how this device may be able to help them . I   followed a three - step approach , beginning with capturing the initial situation . Medical staff ,   patients and engineers came up with a very good summary of the status quo . After that , we   encouraged everyone , not just the patients , to talk about complications in their private and   professional lives this condition causes . Medical staff and engineers naturally had different   problems than patients , but we found common ground .   Lastly , we talked about the resolution of the issue , our product . There were many different   opinions about the product and in what ways it will be able to help . In the end , we distilled   all the main points into a great story which we now circulate internally and externally .     Insight 

 Everyone loves a good story . I became particularly aware of this when we were taking all the   facts we had agreed upon and started to form a coherent narrative . It was amazing to see   how everyone started out by trying to get heard and present their own problems , and how   all of them were working toward creating the best story possible in the end .   I was n’t too sure that it would work out when the workshop started , but boy was I wrong .   Looking back , it really makes sense to me now . Stories are one of the few things that every   culture has in common .   In general , I developed a better understanding about how to aggregate different points of   view and how storytelling can help pave the way for a better world .     Approach 

 I would n’t necessarily do anything different when faced with a similar challenge because the   outcome was so great . What I will definitely do is to revisit our entire approach and try to   implement other design thinking elements . It ’s hard for me to put a number to the outcome   we achieved and even harder to compare it to a more “ traditional ” approach . I think it   would just not have worked if we had n’t used the tool . I ’m so glad we did !
### Output: 