Using Learning Launch to increase the Revenue of our Catering Service 

 Challenge 

 We run a small entrepreneurial catering service . Typically , a Customer will call us requesting us to   bring them food for a party they are having . They will tell us the number of guests they expect and   the menu . We prepare the food and deliver it together with the cutlery ( plates , spoons , chaffing   dishes ) . The business had stagnated and we needed to increase revenue by increasing the range of   services that we were offering . To do this , we started asking by existing customers what we could do   that would truly make their lives better . 

 Selection 

 The responses we got from our customers showed that they wished they could hire our cutlery for   their functions , even when we did not provide the food . Some customers preferred to prepare their   own meals during their parties but lacked enough cutlery to cater for a large number of guests . We   decided to conduct a learning launch which broadly speaking is a fast and cheap experiment to test   the viability of a cutlery hire service . 

 Application 

 We advertised the cutlery hire service on our website as well as making flyers in soft - copy that we   shared on social media networks . We offered free drop off and pick up of the cutlery for the first   fifty customers . We got enthusiastic responses for the hire of cups , tea urns and side plates and   lackluster responses for the hire of dinner plates , forks and knives . 

 Insight 

 The responses we received showed that customers typically preferred hiring cutlery for tea parties   where preparation of tea and snacks was straight forward and customers could manage to do it   themselves . However , preparation of food for many guests was more involving and customers   preferred to fully outsource it ( that is , preferred that we bring in the food in addition to the cutlery ) . 

 Approach 

 The other design tool that our company employed is the ethnographic interview . We made a close   observation of what customers were trying to accomplish in order to discover their unarticulated   needs . Doing so is what revealed the cutlery hire need . Somebody needed it , we could deliver it , and   doing so had the potential to help us meet our financial objectives . We had the “ wow ” zone referred   to by Cindy Luke in the lecture videos and quickly moved to conduct a fast and cheap   experiment ( learning launch ) to test the viability of that idea . 

 Conclusion 

 Our learning launch showed that hiring of cutlery for tea parties was viable and we added it to the   repertoire of services that our company offers . If we get a customer who needs to hire cutlery for   lunch and dinner parties we hire to them too , although most of such customers request that we   provide the food as well . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Using Learning Launch to increase the Revenue of our Catering Service 

 Challenge 

 We run a small entrepreneurial catering service . Typically , a Customer will call us requesting us to   bring them food for a party they are having . They will tell us the number of guests they expect and   the menu . We prepare the food and deliver it together with the cutlery ( plates , spoons , chaffing   dishes ) . The business had stagnated and we needed to increase revenue by increasing the range of   services that we were offering . To do this , we started asking by existing customers what we could do   that would truly make their lives better . 

 Selection 

 The responses we got from our customers showed that they wished they could hire our cutlery for   their functions , even when we did not provide the food . Some customers preferred to prepare their   own meals during their parties but lacked enough cutlery to cater for a large number of guests . We   decided to conduct a learning launch which broadly speaking is a fast and cheap experiment to test   the viability of a cutlery hire service . 

 Application 

 We advertised the cutlery hire service on our website as well as making flyers in soft - copy that we   shared on social media networks . We offered free drop off and pick up of the cutlery for the first   fifty customers . We got enthusiastic responses for the hire of cups , tea urns and side plates and   lackluster responses for the hire of dinner plates , forks and knives . 

 Insight 

 The responses we received showed that customers typically preferred hiring cutlery for tea parties   where preparation of tea and snacks was straight forward and customers could manage to do it   themselves . However , preparation of food for many guests was more involving and customers   preferred to fully outsource it ( that is , preferred that we bring in the food in addition to the cutlery ) . 

 Approach 

 The other design tool that our company employed is the ethnographic interview . We made a close   observation of what customers were trying to accomplish in order to discover their unarticulated   needs . Doing so is what revealed the cutlery hire need . Somebody needed it , we could deliver it , and   doing so had the potential to help us meet our financial objectives . We had the “ wow ” zone referred   to by Cindy Luke in the lecture videos and quickly moved to conduct a fast and cheap   experiment ( learning launch ) to test the viability of that idea . 

 Conclusion 

 Our learning launch showed that hiring of cutlery for tea parties was viable and we added it to the   repertoire of services that our company offers . If we get a customer who needs to hire cutlery for   lunch and dinner parties we hire to them too , although most of such customers request that we   provide the food as well .
### Output: 