Context 

 I am managing a small team of consultants , technical architects and developers at a Cyber Security   firm . My team is responsible for incubating high - tech products which could improve cyber risk   posture of enterprises . 

 In recent years , cybercrime has grown at an unprecedented rate . Attackers are not only motivated   with monetary objectives but are often seeking to achieve Corporate Espionage and geo - political   goals . Since there exists no silver - bullet , organizations are forced to adhere to a multi - tier security   approach , and for that enterprises are required to build multiple competencies , such as : 

 •   Vulnerability Management    •   Risk analysis and Mitigation plan   •   Intrusion Detection and Prevention Systems ( IDS and IPS )    •   Security Information and Event Management ( SIEM )     •   Security Operations Centre ( SOC ) equipped with Cyber Threat Intelligence Capabilities    •   Firewalls and Anti - virus solutions 

 We are constantly in look - out for new ideas to be developed , prototyped and hopefully   commercialized . But stakeholder buy - in is a must before any substantial resources could be   committed . 

 Challenge 

 In our organization , every novel idea on the shelf first needs to be internally approved and then   vetted by the steering committee . Stakeholder buy - in is required at multiple stages and biggest   challenge faced by my team is to sell the idea to the senior leadership , who often have limited time   and technical expertise / inclination . 

 Recently we came up with an idea of developing a Blockchain enabled Access Management System ,   but the challenge was to sell this to the senior leadership , in a meeting timeboxed for 20 mins .   Blockchain still being an emerging technology , we expected to face confusion and misconceptions in   the ballroom . Having learnt the Design Thinking Process , we knew that we were in the second phase   – trying to tackle “ what - if ” , exploring the possibilities our new idea presented . Now was the time to   communicate the idea to win stakeholder patronage . 

 Selection 

 Storytelling , as explained in Week 2 courseware , is a powerful tool to communicate an idea to the   stakeholders . It is an excellent tool to share experience , explain values and interconnections   between actors in a given scenario . More than helping solve a problem , a great story helps look for a   cause . A compelling story has following fundamental attributes : 

 1 . It is created for a specific audience     2 . It has a clear sequence of events   3 . It has some carefully designed moments of reflections , which build suspense and intrigue   the audience 

 Nehemiah Thomas , Leadership Development Director at Mars Inc. , explains in the 2nd Week class that a   story of transformation begins with a challenge that the organization currently faces and then   gradually introduces the actors impacted by the current situation and tensions that they have   because of the problem , and finally towards the end it provides the solution to the problem . 

 We selected storytelling tool , since in our situation , where we needed to convey our idea and win   confidence of the leadership , it appeared to be the best solution . Without getting deeper into the   technical details of the proposed solution , we wanted to convey its value and real - world problems it   could potentially solve . Storytelling seemed to be the best possible way of engaging our audience . 

 Application 

 We introduced fictitious actors – Mr. Unknown ( a cybercriminal ) , The Alpha Retail ( an online retail   store ) , Sam ( an online customer ) and David ( information security officer ) . Via visuals and   storyboarding we explained the current challenge - 

 1 . Sam needs to provide his email ID , password , credit card details and address details   ( collectively referred to as Personally Identifiable Information - PII ) for any transaction at   Alpha Retail . Sam is worried about any possible misuse or leakage of personal data   2 . David needs to take every possible security measure to safeguard Sam ’s PII stored by Alpha   Retail . It costs money but never promises infallible security .   3 . One miss and Mr. Unknown steals away treasured PII – uses it for fraud , extorts Alpha Retail . 

 After establishing the real - world problem and its strong implications , we explained our proposed   solution where Alpha Retail will not require to store Sam ’s PII anymore . Information once captured   will be hashed ( strong encryption using SHA-256 ) and written on an immutable distributed ledger   ( Blockchain ) . At login , Sam ’s credentials will only be hashed and matched with the hashed record   available at the ledger , and access will be granted on successful match . Non - storage of PII , will   simply mean no risk of it getting stolen – thus reduced cost in security for Alpha Retail and better   efficiency at David ’s end . Sam is happy too , as he knowns that his PII is not stored by Alpha Retail . 

 Insight 

 During the process of creating story , the internal team was able to reflect better on the solution . We   got to come at a better understanding and clear consensus about how different actors were   impacted and how our solution promised to solve their individual problems . It enabled us to present   a better case in front of the steering committee . Leaders , to which this story was presented ,   engaged with the Idea and were able to appreciate the magnitude of the problem and the impact it   has every year on the retail industry . Storytelling enabled us to explain a complex business problem   and even more complex technological solution to a wide audience quickly and effortlessly . 

 Approach 

 In a similar situation , I think we will repeat the same tool , as it meets the constraint of limited time   and executive meeting scenario . However , if we will be allowed to extend the meeting for a longer   time , we would like to engage the audience also in the storyboarding exercise . We would like to   invite the leadership to pick up each actor and associate them with a set of challenges / tensions . This   would not only ascertain a much higher level of engagement , but also help the incubation team   learn from the plethora of industry experience that the leadership team possesses . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Context 

 I am managing a small team of consultants , technical architects and developers at a Cyber Security   firm . My team is responsible for incubating high - tech products which could improve cyber risk   posture of enterprises . 

 In recent years , cybercrime has grown at an unprecedented rate . Attackers are not only motivated   with monetary objectives but are often seeking to achieve Corporate Espionage and geo - political   goals . Since there exists no silver - bullet , organizations are forced to adhere to a multi - tier security   approach , and for that enterprises are required to build multiple competencies , such as : 

 •   Vulnerability Management    •   Risk analysis and Mitigation plan   •   Intrusion Detection and Prevention Systems ( IDS and IPS )    •   Security Information and Event Management ( SIEM )     •   Security Operations Centre ( SOC ) equipped with Cyber Threat Intelligence Capabilities    •   Firewalls and Anti - virus solutions 

 We are constantly in look - out for new ideas to be developed , prototyped and hopefully   commercialized . But stakeholder buy - in is a must before any substantial resources could be   committed . 

 Challenge 

 In our organization , every novel idea on the shelf first needs to be internally approved and then   vetted by the steering committee . Stakeholder buy - in is required at multiple stages and biggest   challenge faced by my team is to sell the idea to the senior leadership , who often have limited time   and technical expertise / inclination . 

 Recently we came up with an idea of developing a Blockchain enabled Access Management System ,   but the challenge was to sell this to the senior leadership , in a meeting timeboxed for 20 mins .   Blockchain still being an emerging technology , we expected to face confusion and misconceptions in   the ballroom . Having learnt the Design Thinking Process , we knew that we were in the second phase   – trying to tackle “ what - if ” , exploring the possibilities our new idea presented . Now was the time to   communicate the idea to win stakeholder patronage . 

 Selection 

 Storytelling , as explained in Week 2 courseware , is a powerful tool to communicate an idea to the   stakeholders . It is an excellent tool to share experience , explain values and interconnections   between actors in a given scenario . More than helping solve a problem , a great story helps look for a   cause . A compelling story has following fundamental attributes : 

 1 . It is created for a specific audience     2 . It has a clear sequence of events   3 . It has some carefully designed moments of reflections , which build suspense and intrigue   the audience 

 Nehemiah Thomas , Leadership Development Director at Mars Inc. , explains in the 2nd Week class that a   story of transformation begins with a challenge that the organization currently faces and then   gradually introduces the actors impacted by the current situation and tensions that they have   because of the problem , and finally towards the end it provides the solution to the problem . 

 We selected storytelling tool , since in our situation , where we needed to convey our idea and win   confidence of the leadership , it appeared to be the best solution . Without getting deeper into the   technical details of the proposed solution , we wanted to convey its value and real - world problems it   could potentially solve . Storytelling seemed to be the best possible way of engaging our audience . 

 Application 

 We introduced fictitious actors – Mr. Unknown ( a cybercriminal ) , The Alpha Retail ( an online retail   store ) , Sam ( an online customer ) and David ( information security officer ) . Via visuals and   storyboarding we explained the current challenge - 

 1 . Sam needs to provide his email ID , password , credit card details and address details   ( collectively referred to as Personally Identifiable Information - PII ) for any transaction at   Alpha Retail . Sam is worried about any possible misuse or leakage of personal data   2 . David needs to take every possible security measure to safeguard Sam ’s PII stored by Alpha   Retail . It costs money but never promises infallible security .   3 . One miss and Mr. Unknown steals away treasured PII – uses it for fraud , extorts Alpha Retail . 

 After establishing the real - world problem and its strong implications , we explained our proposed   solution where Alpha Retail will not require to store Sam ’s PII anymore . Information once captured   will be hashed ( strong encryption using SHA-256 ) and written on an immutable distributed ledger   ( Blockchain ) . At login , Sam ’s credentials will only be hashed and matched with the hashed record   available at the ledger , and access will be granted on successful match . Non - storage of PII , will   simply mean no risk of it getting stolen – thus reduced cost in security for Alpha Retail and better   efficiency at David ’s end . Sam is happy too , as he knowns that his PII is not stored by Alpha Retail . 

 Insight 

 During the process of creating story , the internal team was able to reflect better on the solution . We   got to come at a better understanding and clear consensus about how different actors were   impacted and how our solution promised to solve their individual problems . It enabled us to present   a better case in front of the steering committee . Leaders , to which this story was presented ,   engaged with the Idea and were able to appreciate the magnitude of the problem and the impact it   has every year on the retail industry . Storytelling enabled us to explain a complex business problem   and even more complex technological solution to a wide audience quickly and effortlessly . 

 Approach 

 In a similar situation , I think we will repeat the same tool , as it meets the constraint of limited time   and executive meeting scenario . However , if we will be allowed to extend the meeting for a longer   time , we would like to engage the audience also in the storyboarding exercise . We would like to   invite the leadership to pick up each actor and associate them with a set of challenges / tensions . This   would not only ascertain a much higher level of engagement , but also help the incubation team   learn from the plethora of industry experience that the leadership team possesses .
### Output: 