When Storytelling is used in the Design Process ?   The design thinking process ensures the user evolvement in every stage to build a user- centred solution . Therefore , the storytelling is used throughout the design process , yet there   is a different usage goal in each phase . Generally , the storytelling can be used as three pair   phases ; problem framing , solution framing , and solution implementation . 

 Problem Framing   This stage comes early in the design process . It aims to explore the problem to build an   accurate understanding of the main issue that needs to be solved . In the problem framing   stage , the storytelling can be used in this explorative initiative . It helps the design team to   engage with the user to define the problem using a qualitative data from the consumers . 

 Multiple storytelling sessions can be held with the consumers who meet with the persona   characteristics . Then , the data can be collected and analysed to build a generalised idea about   the problem . The advantage of using the storytelling tool is that it helps to create empathy   with the problem as the consumers tell their stories from their own perspective describing   their pain points in the process . It helps to build a persona empathy map about the   consumers ’ feelings and experience .     Solution Framing   In the solution definition and prototyping stages , the design team would number of potential   solutions that need to be tested and evaluated to understand which the best solution from   the user perspective is . In this stage , the storytelling can be used again in this stage but with   a different purpose . In this case , the team tries to understand which solution is the most   appropriate for the consumer . The storytelling can be used in this part of the design process   to build a two communication with the consumer to validate the efficiency of the solution . In   the prototyping stage , storytelling plays an even more critical role as the consumers can use   the solution and provide feedback to the design team . The team will be able to observe how   the consumers use the prototype solution and build a realistic understanding of the suggested   solutions . 

 Solution Implementation   One of the practical features of the design thinking process is the ability to get consumer   feedback about the product or the service to improve the product in the future . Here , the   storytelling can be used to explore how the final product is used in real life and how   consumers interact with it in their everyday life . The information collected from the feedback   sessions are usually used to improve the future versions of the product . 

 While the storytelling can be used in different stages of the design process as above , it is a   suitable tool to collected personalised experiences from the consumers . It may be hard to   build a generalised data based on it because of the different nature of each consumer ’s story ,   but I believe this is one of the strengths of the tool . It helps us to understand the empathic   experience that the users face when using a product or a service . This unique strength point   can be valuable for the design thinking process especially when it targets specific problems   such as medical interventions or personalised use cases . 

 In sum , the storytelling is a powerful communication tool that enables us as a human being   to understand more about our emotional experiences . This makes it an effective method to 

 use during the design process . It can be used during the design thinking process phases with   a different goal in each stage . Storytelling can help us to gather personalised emotional data   about our consumer ’s experience which can be hard to collect using other research methods   such as the survey and consumer journey mapping . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: When Storytelling is used in the Design Process ?   The design thinking process ensures the user evolvement in every stage to build a user- centred solution . Therefore , the storytelling is used throughout the design process , yet there   is a different usage goal in each phase . Generally , the storytelling can be used as three pair   phases ; problem framing , solution framing , and solution implementation . 

 Problem Framing   This stage comes early in the design process . It aims to explore the problem to build an   accurate understanding of the main issue that needs to be solved . In the problem framing   stage , the storytelling can be used in this explorative initiative . It helps the design team to   engage with the user to define the problem using a qualitative data from the consumers . 

 Multiple storytelling sessions can be held with the consumers who meet with the persona   characteristics . Then , the data can be collected and analysed to build a generalised idea about   the problem . The advantage of using the storytelling tool is that it helps to create empathy   with the problem as the consumers tell their stories from their own perspective describing   their pain points in the process . It helps to build a persona empathy map about the   consumers ’ feelings and experience .     Solution Framing   In the solution definition and prototyping stages , the design team would number of potential   solutions that need to be tested and evaluated to understand which the best solution from   the user perspective is . In this stage , the storytelling can be used again in this stage but with   a different purpose . In this case , the team tries to understand which solution is the most   appropriate for the consumer . The storytelling can be used in this part of the design process   to build a two communication with the consumer to validate the efficiency of the solution . In   the prototyping stage , storytelling plays an even more critical role as the consumers can use   the solution and provide feedback to the design team . The team will be able to observe how   the consumers use the prototype solution and build a realistic understanding of the suggested   solutions . 

 Solution Implementation   One of the practical features of the design thinking process is the ability to get consumer   feedback about the product or the service to improve the product in the future . Here , the   storytelling can be used to explore how the final product is used in real life and how   consumers interact with it in their everyday life . The information collected from the feedback   sessions are usually used to improve the future versions of the product . 

 While the storytelling can be used in different stages of the design process as above , it is a   suitable tool to collected personalised experiences from the consumers . It may be hard to   build a generalised data based on it because of the different nature of each consumer ’s story ,   but I believe this is one of the strengths of the tool . It helps us to understand the empathic   experience that the users face when using a product or a service . This unique strength point   can be valuable for the design thinking process especially when it targets specific problems   such as medical interventions or personalised use cases . 

 In sum , the storytelling is a powerful communication tool that enables us as a human being   to understand more about our emotional experiences . This makes it an effective method to 

 use during the design process . It can be used during the design thinking process phases with   a different goal in each stage . Storytelling can help us to gather personalised emotional data   about our consumer ’s experience which can be hard to collect using other research methods   such as the survey and consumer journey mapping .
### Output: 