Visualization tool – Sanne Aarts     Challenge As a strategic marketer working at an international bank in The Netherlands , I was   asked to create a vision on how money management will look like in the next 5 to 10 years .   Will we still have actual banks , or do we only have our smartphone on which we will manage   all our money ? Or is it not even on a smartphone , but through virtual reality , were you talk to   you virtual assistant , who will tell you were to invest your money today and if you can budget   on your grocery shopping this week ? And are banks the only ‘ money management players ’ in   the market by then , or will other industries also provide banking as a service ? For example a   telco company , or a newly started fintech ? A very difficult challenge , because basically , we   need a glass ball to see in the future ! But we need to think about this , to be able to choose   what our position will be in that new world of money management .      Selection I chose to use the visualization tool , to help create a vision on the future of money   management . Why ? Because this challenge calls for more than logic . I need a tool that can   give me insights in possibilities that are n’t yet possible now . Next to that , a vision is always   hard to put into words , in such a way , that all stakeholders interpret it the same way . And since   a strategic vision needs to be approved by multiple stakeholders , that is a real challenge . It is   easier to visualize it through a drawing , pictures , etc . That is why the visualization tool feels   like the right tool to use in this case .      Application For me it was important to make sure all possible knowledge on the money   management field would be present when working with the visualization tool . I wanted to make   sure we have all aspects of the business together , when working on this vision . For example :   a marketer , a financial planner , a behavioral scientist , a user experience specialist . With this   small team , we tried to work out a shared vision on money management in 2025 . We started   with research ( exploration as Angela Meyer calls it ) on how the customer experience   should / would be like when thinking about managing your money in the future . We discussed   possible customer journeys on managing your money and used drawing boards to visualize   this , to gain consensus of what we all meant by that . After that , we started to identify patterns :   do we have a shared idea on how money management will be done in the future ? What are   common components in our visualizations ? What have we learned from all our ideas and   research ? And after this , we worked on some prototypes , to really make those shared ideas   come to live .      Insight A very important lesson for me in using the visualization tool , is that you do n’t have to   be creative to take a visual approach on a challenge . We were all afraid to draw what we were   thinking , but even though the drawing of the ideas were not really accurate yet , it helped us in   the thinking process on what we all mean . It helped us in gaining a shared understanding of   how we see the money management world in 2025 . Maybe the ‘ bad ’ visualizations even helped   us the most , because it forces you to discuss what we all see , and why . That was really   effective , because automatically , you are thinking outside the box , which is necessary when   making a vision . It really helped me to get a better understanding of the context .      Approach Next time , I would definitely also use the visualization tool in creating a vision . I find   it most valuable to use , when you have a problem and/or solution that is difficult to put into   words . A visualization is something that can be interpreted in only one way and that was   necessary in this specific challenge . It helped us in showing our stakeholders what the money   management world is going to be like in 2025 and how our role as an international bank can   be . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Sanne Aarts
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization tool – Sanne Aarts     Challenge As a strategic marketer working at an international bank in The Netherlands , I was   asked to create a vision on how money management will look like in the next 5 to 10 years .   Will we still have actual banks , or do we only have our smartphone on which we will manage   all our money ? Or is it not even on a smartphone , but through virtual reality , were you talk to   you virtual assistant , who will tell you were to invest your money today and if you can budget   on your grocery shopping this week ? And are banks the only ‘ money management players ’ in   the market by then , or will other industries also provide banking as a service ? For example a   telco company , or a newly started fintech ? A very difficult challenge , because basically , we   need a glass ball to see in the future ! But we need to think about this , to be able to choose   what our position will be in that new world of money management .      Selection I chose to use the visualization tool , to help create a vision on the future of money   management . Why ? Because this challenge calls for more than logic . I need a tool that can   give me insights in possibilities that are n’t yet possible now . Next to that , a vision is always   hard to put into words , in such a way , that all stakeholders interpret it the same way . And since   a strategic vision needs to be approved by multiple stakeholders , that is a real challenge . It is   easier to visualize it through a drawing , pictures , etc . That is why the visualization tool feels   like the right tool to use in this case .      Application For me it was important to make sure all possible knowledge on the money   management field would be present when working with the visualization tool . I wanted to make   sure we have all aspects of the business together , when working on this vision . For example :   a marketer , a financial planner , a behavioral scientist , a user experience specialist . With this   small team , we tried to work out a shared vision on money management in 2025 . We started   with research ( exploration as Angela Meyer calls it ) on how the customer experience   should / would be like when thinking about managing your money in the future . We discussed   possible customer journeys on managing your money and used drawing boards to visualize   this , to gain consensus of what we all meant by that . After that , we started to identify patterns :   do we have a shared idea on how money management will be done in the future ? What are   common components in our visualizations ? What have we learned from all our ideas and   research ? And after this , we worked on some prototypes , to really make those shared ideas   come to live .      Insight A very important lesson for me in using the visualization tool , is that you do n’t have to   be creative to take a visual approach on a challenge . We were all afraid to draw what we were   thinking , but even though the drawing of the ideas were not really accurate yet , it helped us in   the thinking process on what we all mean . It helped us in gaining a shared understanding of   how we see the money management world in 2025 . Maybe the ‘ bad ’ visualizations even helped   us the most , because it forces you to discuss what we all see , and why . That was really   effective , because automatically , you are thinking outside the box , which is necessary when   making a vision . It really helped me to get a better understanding of the context .      Approach Next time , I would definitely also use the visualization tool in creating a vision . I find   it most valuable to use , when you have a problem and/or solution that is difficult to put into   words . A visualization is something that can be interpreted in only one way and that was   necessary in this specific challenge . It helped us in showing our stakeholders what the money   management world is going to be like in 2025 and how our role as an international bank can   be .
### Output: 