Challenge : 

 I work for a membership based , national non - profit 501 - c3 support organization that was founded in   1973 . We rely on the membership not only to keep our status with the IRS , but also to fund our   programs and support our staff that works daily to help our customers .   For $ 35.00 a year our members   receive a quarterly print magazine , discounts to events that we put on , access to   information / educational handouts , our support Branches that are throughout the US , and they also   know that this money goes to help us with our programs .   We have seen our numbers in membership   drop significantly over the last 4 years .    With times changing and people relying more and more on the   internet for information they are not willing to pay the yearly fee for membership any longer .   As an   organization we had to look at ways to keep our membership numbers up while still being able to fund   our programs . 

 Selection : 

 This is an old example from a few months ago before I learned that these technics had names , so I am   not sure which one I am describing , but I will walk you through what we did as a team .    I think we must   have used a few of the options . 

 Application : 

 We sat down as a team and talked about the membership supporting data .   We could see that each year   our numbers were being cut in half and that the following year was projected to be only 240 members .   We talked about the cost to print a full quarterly publication and mail it to our members ; the cost of   membership did not pay for the cost to print and ship all of these publications out .   We also realized that   our social media numbers were doubling every year .   We knew we had to change something and fast .    The team started brainstorming ; throwing ideas into our virtual notebook .   After going through all of the   options that the team came up with , we could see that we needed to change what being a ‘ member ’   meant going forward .    Upon further discussion we all agreed that we wanted to provide more value to   our consumers while offering our membership for free and we would offer a digital publication .   We   were pleased with the digital option because it comes for free with the adobe programs that we already   pay for .   We hoped that by making the membership free and items more readily accessible we could   build trust within our community and possibly gain donations from these members at a later date .     Could this work ?   We tested this new approach on a few of our long time members , and it was a   success !   Our test proved that this change was a very necessary move to take our organization to the   next level .     With the new launch we would provide the following to our members :         Promo codes for a percentage off of purchases our online store 

    Priority consideration for our kid ’s camp scholarships 

    First access to our brand new e - magazine that is published every 6 weeks 

    Recipes , book reviews , lifestyle stories , cutting edge research , coupons 

    Opportunities to receive free samples from companies we work with 

    Coupons in our e - magazine from companies we work with 

 We also came up with a list of ways to earn the money that was lost when we made the free   membership model . 

    Offering paid advertising in the e - magazine 

    Gaining sponsors for our e - magazine 

    Having virtual fundraisers 

 Because this happened midyear we had to also take into account that all of our paid members would   need to be refunded a prorated portion of their $ 35.00 .   After the launch we were quite surprised at   how many of the members actually donated the money .   I am pleased to say that we went from 240   members to 15,000 memberships in about 6 months . 

 Insight & Approach : 

 Although I did not realize that these tools in this class existed , it seems that we took quite a few of the   options and put them to good use .   ( not sure if my boss took this class prior ) I think looking back now   we probably used Mind Mapping and Learning Launch the most .   We definitely will be going through   other things that need to be updated and use many of the Design Thinking options . In the end this   project helped us work better as a team . 

 After taking this class and seeing the many different options that we have for Design Thinking I know we   will take a more structured approach next time .   I think it would cut the time we took to come to all of   our conclusions in half 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 I work for a membership based , national non - profit 501 - c3 support organization that was founded in   1973 . We rely on the membership not only to keep our status with the IRS , but also to fund our   programs and support our staff that works daily to help our customers .   For $ 35.00 a year our members   receive a quarterly print magazine , discounts to events that we put on , access to   information / educational handouts , our support Branches that are throughout the US , and they also   know that this money goes to help us with our programs .   We have seen our numbers in membership   drop significantly over the last 4 years .    With times changing and people relying more and more on the   internet for information they are not willing to pay the yearly fee for membership any longer .   As an   organization we had to look at ways to keep our membership numbers up while still being able to fund   our programs . 

 Selection : 

 This is an old example from a few months ago before I learned that these technics had names , so I am   not sure which one I am describing , but I will walk you through what we did as a team .    I think we must   have used a few of the options . 

 Application : 

 We sat down as a team and talked about the membership supporting data .   We could see that each year   our numbers were being cut in half and that the following year was projected to be only 240 members .   We talked about the cost to print a full quarterly publication and mail it to our members ; the cost of   membership did not pay for the cost to print and ship all of these publications out .   We also realized that   our social media numbers were doubling every year .   We knew we had to change something and fast .    The team started brainstorming ; throwing ideas into our virtual notebook .   After going through all of the   options that the team came up with , we could see that we needed to change what being a ‘ member ’   meant going forward .    Upon further discussion we all agreed that we wanted to provide more value to   our consumers while offering our membership for free and we would offer a digital publication .   We   were pleased with the digital option because it comes for free with the adobe programs that we already   pay for .   We hoped that by making the membership free and items more readily accessible we could   build trust within our community and possibly gain donations from these members at a later date .     Could this work ?   We tested this new approach on a few of our long time members , and it was a   success !   Our test proved that this change was a very necessary move to take our organization to the   next level .     With the new launch we would provide the following to our members :         Promo codes for a percentage off of purchases our online store 

    Priority consideration for our kid ’s camp scholarships 

    First access to our brand new e - magazine that is published every 6 weeks 

    Recipes , book reviews , lifestyle stories , cutting edge research , coupons 

    Opportunities to receive free samples from companies we work with 

    Coupons in our e - magazine from companies we work with 

 We also came up with a list of ways to earn the money that was lost when we made the free   membership model . 

    Offering paid advertising in the e - magazine 

    Gaining sponsors for our e - magazine 

    Having virtual fundraisers 

 Because this happened midyear we had to also take into account that all of our paid members would   need to be refunded a prorated portion of their $ 35.00 .   After the launch we were quite surprised at   how many of the members actually donated the money .   I am pleased to say that we went from 240   members to 15,000 memberships in about 6 months . 

 Insight & Approach : 

 Although I did not realize that these tools in this class existed , it seems that we took quite a few of the   options and put them to good use .   ( not sure if my boss took this class prior ) I think looking back now   we probably used Mind Mapping and Learning Launch the most .   We definitely will be going through   other things that need to be updated and use many of the Design Thinking options . In the end this   project helped us work better as a team . 

 After taking this class and seeing the many different options that we have for Design Thinking I know we   will take a more structured approach next time .   I think it would cut the time we took to come to all of   our conclusions in half
### Output: 