Final Assignment : Reflection – Learning Launch 

 Challenge     While working as a Project Manager in a rural African village , we were continuously faced   with the issue of improper trash disposal . Since it was something that bothered all of us , I   started an Ecobricking initiative , which is a way of reusing plastic waste ( by stuffing PET   bottles with soft plastics ) and turning it into building bricks for structures , in this case a   school . Since this was a shared concern and I was working with volunteers and colleagues   who are passionate about addressing global issues ( the two projects we ran were for   Education , and Conservation which as my main project ) I was sure everyone would be as   excited as me to be part of this amazing solution ! Turns out , they were not . While they were   concerned about the trash everywhere , they just were n’t committed to making Ecobricks .   They found the experience tedious , dirty and irrelevant to their cause . A feat too big and   widespread for them to try address . We needed to translate this time - consuming activity   into a unique and exciting experience that would inspire more Ecobrick making .     Our design criteria was that we wanted the Ecobrick making to be an enjoyable experience   that participants looked forward to while connecting their contribution to the problem and   the solution , change the negative reputation of trash into a positive one , and create the   feeling of “ instant gratification ” seeing that volunteers stayed for two weeks on average . It   also had to be easy , quick and cheap to implement / repeat .     Conservation about the lack on motivation repeated themselves , and as the idea list got   longer , implementation of solutions just seemed either too small or too time consuming . I   decided that I could n’t just sit round talking about the possibilities anymore .      Selection     Since Learning launch entail quick experiments , I thought it was the ideal way to test out   some of our ideas . It would n’t take too much time to put together and would be so easy to   engage with our “ customer base ” as we all lived on project . At the very least we would be   able to scratch some ideas off the list !     Employing the Learning Launch tool would help us see what really works , and what would   have the biggest impact with the smallest resource commitment .    The reoccurring theme in our ideas revolved around the assumption that a more enjoyable   space would make it a more enjoyable experience , so we decided to test the idea of   changing the space where we would usually Ecobrick into a Trash to Treasure Station .      Application     We decided to focus on visual stimulation and comfort as our main elements . Since we lived   on the beach , we chose a “ Beach bar ” theme . We spent two days making decorations out of   trash as well as a number of signs saying , “ Where all the cool kids are ” , “ planet approved   party ” and “ Come turn your trash into treasure ” . We hung some pictures of completed 

 Ecobrick projects to somehow show what we were working towards . We created a   makeshift seating area with a portable speaker and a juice bar .      We hyped it up as the highlight / event of the week and talked about it mysteriously in front   of participants . We even counted down the days .     The dedicated time slot was Friday morning and we left the setup until that morning ( having   sent participants out to run some errands ) to emphasize the transformation . Our team wore   big straw hats and handed each participant a “ garland ” make from bottle tops as the   entered the space and also joined in on the Ecobricking to experience participants ’ reaction   and ask some probing questions .      Insights     The response was incredible ! Participants LOVED the new space and thought the juice bar   and music made all the difference to such a laborious task . Participants wanted more   information about the existing Ecobrick projects and repeatedly asked how many Ecobricks   we ’re already made and how long we thought it would take , leading us to build a replica   wall frame where finished Ecobricks could be stored as well as an Ecobrick tracker .     Another great insight was that the process really brought out the competitive side in   participants , launching the reoccurring “ My impact is bigger that your impact ” weekly   challenge where teams raced to make the most Ecobricks in a week .      Approach     Next time , I would definitely get experimenting quicker ! It ’s easy to get caught in a “ all talk   no action ” kind of loop . In the long run it wastes way more time than just actually trying   something ! Working on the transformation was so motivating and empowering for my   team , while the actual event served as such a strong foundation to build the experience on .   The weekly highlight evolved organically , and we continuously implemented feedback , to   the point where participants ran these events themselves . I ’m happy to report that the   school has since been built ! 

 Thanks for taking the time to review my assignment ! 

 See you on the next course ! 

 Luzia Ribeiro 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Luzia Ribeiro
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Final Assignment : Reflection – Learning Launch 

 Challenge     While working as a Project Manager in a rural African village , we were continuously faced   with the issue of improper trash disposal . Since it was something that bothered all of us , I   started an Ecobricking initiative , which is a way of reusing plastic waste ( by stuffing PET   bottles with soft plastics ) and turning it into building bricks for structures , in this case a   school . Since this was a shared concern and I was working with volunteers and colleagues   who are passionate about addressing global issues ( the two projects we ran were for   Education , and Conservation which as my main project ) I was sure everyone would be as   excited as me to be part of this amazing solution ! Turns out , they were not . While they were   concerned about the trash everywhere , they just were n’t committed to making Ecobricks .   They found the experience tedious , dirty and irrelevant to their cause . A feat too big and   widespread for them to try address . We needed to translate this time - consuming activity   into a unique and exciting experience that would inspire more Ecobrick making .     Our design criteria was that we wanted the Ecobrick making to be an enjoyable experience   that participants looked forward to while connecting their contribution to the problem and   the solution , change the negative reputation of trash into a positive one , and create the   feeling of “ instant gratification ” seeing that volunteers stayed for two weeks on average . It   also had to be easy , quick and cheap to implement / repeat .     Conservation about the lack on motivation repeated themselves , and as the idea list got   longer , implementation of solutions just seemed either too small or too time consuming . I   decided that I could n’t just sit round talking about the possibilities anymore .      Selection     Since Learning launch entail quick experiments , I thought it was the ideal way to test out   some of our ideas . It would n’t take too much time to put together and would be so easy to   engage with our “ customer base ” as we all lived on project . At the very least we would be   able to scratch some ideas off the list !     Employing the Learning Launch tool would help us see what really works , and what would   have the biggest impact with the smallest resource commitment .    The reoccurring theme in our ideas revolved around the assumption that a more enjoyable   space would make it a more enjoyable experience , so we decided to test the idea of   changing the space where we would usually Ecobrick into a Trash to Treasure Station .      Application     We decided to focus on visual stimulation and comfort as our main elements . Since we lived   on the beach , we chose a “ Beach bar ” theme . We spent two days making decorations out of   trash as well as a number of signs saying , “ Where all the cool kids are ” , “ planet approved   party ” and “ Come turn your trash into treasure ” . We hung some pictures of completed 

 Ecobrick projects to somehow show what we were working towards . We created a   makeshift seating area with a portable speaker and a juice bar .      We hyped it up as the highlight / event of the week and talked about it mysteriously in front   of participants . We even counted down the days .     The dedicated time slot was Friday morning and we left the setup until that morning ( having   sent participants out to run some errands ) to emphasize the transformation . Our team wore   big straw hats and handed each participant a “ garland ” make from bottle tops as the   entered the space and also joined in on the Ecobricking to experience participants ’ reaction   and ask some probing questions .      Insights     The response was incredible ! Participants LOVED the new space and thought the juice bar   and music made all the difference to such a laborious task . Participants wanted more   information about the existing Ecobrick projects and repeatedly asked how many Ecobricks   we ’re already made and how long we thought it would take , leading us to build a replica   wall frame where finished Ecobricks could be stored as well as an Ecobrick tracker .     Another great insight was that the process really brought out the competitive side in   participants , launching the reoccurring “ My impact is bigger that your impact ” weekly   challenge where teams raced to make the most Ecobricks in a week .      Approach     Next time , I would definitely get experimenting quicker ! It ’s easy to get caught in a “ all talk   no action ” kind of loop . In the long run it wastes way more time than just actually trying   something ! Working on the transformation was so motivating and empowering for my   team , while the actual event served as such a strong foundation to build the experience on .   The weekly highlight evolved organically , and we continuously implemented feedback , to   the point where participants ran these events themselves . I ’m happy to report that the   school has since been built ! 

 Thanks for taking the time to review my assignment ! 

 See you on the next course ! 

 Luzia Ribeiro
### Output: 