LEARNING LAUNCH 

 CHALLENGE 

 Our Company a Tours & Travel firm has been in existence for over five years but has 

 been constantly experiencing decline in sales and profits . Like any other Company 

 being faced by scarcity of resources and stiff competition ; the major aim of 

 organizations is to effectively and efficiently utilize the available scarce resources to 

 enhance maximum productivity . Hence our challenge was to improve sales using the 

 limited resources . The project was to be carried out by a select committee from our 

 marketing department and the finance department which I was representing was to 

 ensure the team was working within the budget and time . What we wanted to 

 uncover was why in spite of investing in marketing of our services we could not 

 retain or attract more tourists . 

 SELECTION 

 After carefully going through the various design thinking tools we chose leaning 

 launch as it is fast and cheap . According to Frank Bahr learning launch is a carefully 

 designed experiment designed to test the key underlying value - generating 

 assumptions of a potential new - growth initiative . 

 APPLICATION 

 Our first learning launch , we focused on the design of the travel packages which 

 were offered to our potential customers across the globe . Here it was evident that 

 designing of unique tailor made travel packages which suits the customer ’s needs 

 was going along way in addressing the ever growing needs of our customers . This 

 tested our assumption that the services offered to our customers were not customer 

 oriented and that ’s why the number of customers was not growing as expected . Our 

 team took one week to brainstorm and come up with a document that had clear 

 structured processes and means of achieving tailor made travel packages that could 

 meet customers ’ demands . 

 Our second learning launch we focused on the marketing process or activities . Here 

 we concentrated on reaching out to individual customers ( one on one process ) as a 

 marketing strategy in order to incorporate the views that meet our customers ’ 

 demands or expectations . This tested our assumption that the marketing process 

 was not well structured , marketers used to send brochures to potential customers 

 containing pre - planned travel package which customers could choose what is 

 available not what they wanted . The team embarked on analysing how an online 

 platform of marketing could help the marketing department in reaching out to a 

 bigger market globally . Finally we proposed development of an online platform 

 system which could ensure marketers reach customers and building up of a tailor 

 made tourist programmes that suits their needs . 

 INSIGHT 

 By applying the learning launch tool , we were able to identify our assumptions and 

 designed launches to test these assumptions using very little resources . Also in 

 applying the learning launch tool it was very important for us to mitigate confirming 

 biases as this could jeopardise the whole process due to poor judgements . The team 

 was able to interview a good number of potential customers who were willing to 

 share their experiences from using some of our competitors ’ services hence the 

 team was compelled to in designing travel packages that were better than what was 

 offered in the market . 

 However some of our stakeholders were more concerned with the challenges of 

 going into global market in reaching out to customers . One of the challenges was the 

 issue of language especially when reaching out to those markets or regions that 

 do n’t speak English , hence the need to hire marketers or tour operators who are 

 multilingual . Another challenge was the issue of patent rights in relation to the use of 

 brand name or logo as you go into foreign markets . Therefore it was important for 

 the team to review the insights and incorporate them into future launch designs . 

 APPROACH 

 After going through various design thinking tools , our team preferred the learning 

 launch tool which is a way of thinking that relies on generating and testing 

 hypotheses and then you prototype . This is learning as you go . This hypothesis- 

 driven approach is based on the idea of learning , rather than knowing . Hence our 

 team needs to review the insight gained from the first two launches and incorporate it 

 into future launch designs and come closer to a solution ready for a full rollout . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: LEARNING LAUNCH 

 CHALLENGE 

 Our Company a Tours & Travel firm has been in existence for over five years but has 

 been constantly experiencing decline in sales and profits . Like any other Company 

 being faced by scarcity of resources and stiff competition ; the major aim of 

 organizations is to effectively and efficiently utilize the available scarce resources to 

 enhance maximum productivity . Hence our challenge was to improve sales using the 

 limited resources . The project was to be carried out by a select committee from our 

 marketing department and the finance department which I was representing was to 

 ensure the team was working within the budget and time . What we wanted to 

 uncover was why in spite of investing in marketing of our services we could not 

 retain or attract more tourists . 

 SELECTION 

 After carefully going through the various design thinking tools we chose leaning 

 launch as it is fast and cheap . According to Frank Bahr learning launch is a carefully 

 designed experiment designed to test the key underlying value - generating 

 assumptions of a potential new - growth initiative . 

 APPLICATION 

 Our first learning launch , we focused on the design of the travel packages which 

 were offered to our potential customers across the globe . Here it was evident that 

 designing of unique tailor made travel packages which suits the customer ’s needs 

 was going along way in addressing the ever growing needs of our customers . This 

 tested our assumption that the services offered to our customers were not customer 

 oriented and that ’s why the number of customers was not growing as expected . Our 

 team took one week to brainstorm and come up with a document that had clear 

 structured processes and means of achieving tailor made travel packages that could 

 meet customers ’ demands . 

 Our second learning launch we focused on the marketing process or activities . Here 

 we concentrated on reaching out to individual customers ( one on one process ) as a 

 marketing strategy in order to incorporate the views that meet our customers ’ 

 demands or expectations . This tested our assumption that the marketing process 

 was not well structured , marketers used to send brochures to potential customers 

 containing pre - planned travel package which customers could choose what is 

 available not what they wanted . The team embarked on analysing how an online 

 platform of marketing could help the marketing department in reaching out to a 

 bigger market globally . Finally we proposed development of an online platform 

 system which could ensure marketers reach customers and building up of a tailor 

 made tourist programmes that suits their needs . 

 INSIGHT 

 By applying the learning launch tool , we were able to identify our assumptions and 

 designed launches to test these assumptions using very little resources . Also in 

 applying the learning launch tool it was very important for us to mitigate confirming 

 biases as this could jeopardise the whole process due to poor judgements . The team 

 was able to interview a good number of potential customers who were willing to 

 share their experiences from using some of our competitors ’ services hence the 

 team was compelled to in designing travel packages that were better than what was 

 offered in the market . 

 However some of our stakeholders were more concerned with the challenges of 

 going into global market in reaching out to customers . One of the challenges was the 

 issue of language especially when reaching out to those markets or regions that 

 do n’t speak English , hence the need to hire marketers or tour operators who are 

 multilingual . Another challenge was the issue of patent rights in relation to the use of 

 brand name or logo as you go into foreign markets . Therefore it was important for 

 the team to review the insights and incorporate them into future launch designs . 

 APPROACH 

 After going through various design thinking tools , our team preferred the learning 

 launch tool which is a way of thinking that relies on generating and testing 

 hypotheses and then you prototype . This is learning as you go . This hypothesis- 

 driven approach is based on the idea of learning , rather than knowing . Hence our 

 team needs to review the insight gained from the first two launches and incorporate it 

 into future launch designs and come closer to a solution ready for a full rollout .
### Output: 