Catalyst – Mind Map 

 Challenge 

 I have a software services company and we are venturing out in the products development   arena . Our prior experience has been focused on delivering services and products for the   enterprise customers ’ segment . We are currently in the early stages of designing a software   product targeting the small and medium customer segment . The software is expected to   provide customer engagement capabilities and insights , which we expect that it should be   better fitted and customized for a specific vertical / domain . 

 As a part of the product design and early assessment and definition we are faced with multiple   challenges including but not limited to defining the product scope and features , prioritizing the   features , exploring and better understanding the service domain ; health care sector , figuring   out small businesses buying patterns and preferences , exploring different possible sales and   marketing channels and alliances and last but not least bringing all the team members on board   and ensuring that they are involved with the product design process and related decisions . 

 Selection 

 Initially , part of the team was engaged in market research and competition analysis ; mainly the   marketing and the product manager . We needed to select a tool that helps bring on board all   the team members ; technical , marketing and sales , and explore different possible features and   ideas . I found the mind map a good tool to help drive the brain storming and capture all the   inputs and ideas freely without being restricted to a specific structure or template or   boundaries that hinder the brain storming flow . 

 Application 

 I have put together all the inputs and insights gathered so far and published it on a shared site   for all the team members and asked them to go through it individually and prepare for a brain   storming session in a week ’s time to discuss possible product features and ideas . 

 After a week , we gathered all the team members from different roles and experience levels and   started discussing what we expect the product should do given we have all the resources and   time . We started mapping out the possible personas that will interact with the product and   defining the possible features , needs or priorities they might have . 

 We took rounds asking each member to add at least one leaf or branch to the map to ensure all   the team members involvement and not being limited to the obvious or outspoken . 

 Insight 

 After doing an initial round of the mind mapping exercise , I noticed that all the team members   are better involved and engaged in the product design stage . The ease of the mind mapping   tool helps engaging new members easily as it does n’t require prior preparation or training . 

 From the product perspective , we got better insight on the previous research coverage areas   and uncovered areas that need further research and interviews . The mind map helped the   technical team looking at the product from the personas and the expected users perspective   instead of focusing on the features and technical aspects only . Also the mind map helped   pointing out new personas and possible stakeholders that we were n’t specifically considering   initially . 

 Approach 

 We decided to do another round of mind mapping to dig deeper in the personas needs and   preferences and accordingly prioritize the candidate features list . 

 To capture new field insights and data , we will arrange for a set of interviews and journey maps   to address the gaps discovered in the mind map . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Catalyst – Mind Map 

 Challenge 

 I have a software services company and we are venturing out in the products development   arena . Our prior experience has been focused on delivering services and products for the   enterprise customers ’ segment . We are currently in the early stages of designing a software   product targeting the small and medium customer segment . The software is expected to   provide customer engagement capabilities and insights , which we expect that it should be   better fitted and customized for a specific vertical / domain . 

 As a part of the product design and early assessment and definition we are faced with multiple   challenges including but not limited to defining the product scope and features , prioritizing the   features , exploring and better understanding the service domain ; health care sector , figuring   out small businesses buying patterns and preferences , exploring different possible sales and   marketing channels and alliances and last but not least bringing all the team members on board   and ensuring that they are involved with the product design process and related decisions . 

 Selection 

 Initially , part of the team was engaged in market research and competition analysis ; mainly the   marketing and the product manager . We needed to select a tool that helps bring on board all   the team members ; technical , marketing and sales , and explore different possible features and   ideas . I found the mind map a good tool to help drive the brain storming and capture all the   inputs and ideas freely without being restricted to a specific structure or template or   boundaries that hinder the brain storming flow . 

 Application 

 I have put together all the inputs and insights gathered so far and published it on a shared site   for all the team members and asked them to go through it individually and prepare for a brain   storming session in a week ’s time to discuss possible product features and ideas . 

 After a week , we gathered all the team members from different roles and experience levels and   started discussing what we expect the product should do given we have all the resources and   time . We started mapping out the possible personas that will interact with the product and   defining the possible features , needs or priorities they might have . 

 We took rounds asking each member to add at least one leaf or branch to the map to ensure all   the team members involvement and not being limited to the obvious or outspoken . 

 Insight 

 After doing an initial round of the mind mapping exercise , I noticed that all the team members   are better involved and engaged in the product design stage . The ease of the mind mapping   tool helps engaging new members easily as it does n’t require prior preparation or training . 

 From the product perspective , we got better insight on the previous research coverage areas   and uncovered areas that need further research and interviews . The mind map helped the   technical team looking at the product from the personas and the expected users perspective   instead of focusing on the features and technical aspects only . Also the mind map helped   pointing out new personas and possible stakeholders that we were n’t specifically considering   initially . 

 Approach 

 We decided to do another round of mind mapping to dig deeper in the personas needs and   preferences and accordingly prioritize the candidate features list . 

 To capture new field insights and data , we will arrange for a set of interviews and journey maps   to address the gaps discovered in the mind map .
### Output: 