Design Thinking Technique - Storytelling 

 Challenge : I lead learning and development for an organisation and the challenge was to move   employees from a mindset that training can only be done in person and to the mindset that most   learning needs can be met through online learning platforms . We planned to launch Coursera for   business in our company and provide paid access to all our employees . In the first year of our contract ,   we had only 25 % of the employees use the platform and we lost money due to the underutilisation of   the platform by our employees . We needed to make a huge movement in the way employees looked   at online learning and show results on our learning investment . 

 Selection : I decided to use the designing thinking tool of storytelling in order create a shift in the mid   set of the employees and their managers about online learning . From the videos of the Design thinking   course ( week 2 ) I was inspired to pick this tool because it would help me create a vision of what online   learning experience can be like and what it will help the employees achieve . 

 Application : I used the storytelling technique in various forms . We created compelling marketing   materials that we sent through emails , posted on intranet social sites and organised events so learners   could hear about the learning experiences of others . The stories in our marketing materials talked   about what learners are doing on the platform , how it is benefitting them in their roles and careers .    We also got senior leaders to host sessions where they talked about their learning stories – how they   find the right course for themselves and how they find the time to learn . Through all our storytelling   techniques we were able to create a real pull for our online learning offerings . A sample from one on   of the emails we sent is shown below . 

 Insight :   One insight I got through this process is that one type of story does n’t work for all . We have   so many different types of learners – visual , auditory / learners who need peers or cohorts so they can   have an effective learning experience and so many motivations to learn – grow in their careers , build   a skill to solve a problem , learn to show their progress to their managers and earn a better review etc .   For effective storytelling we have to be able to create personas of different learners and their   motivations and then help create stories that inspire them . We need to be able to crate many stories   that talk to the many different types of learners . 

 Approach : I think I would apply my insight into application next time . I plan to launch a learning styles   and motivation survey so that I can better understand my learners . There are still about 25 % of our   employees who have not signed up for the learning platform and I want to understand their   roadblocks and lack of motivation . With better understanding I will be able to better communicate to   them through various storytelling techniques and hopefully we able to create the true learning   organisation we aspire to be . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking Technique - Storytelling 

 Challenge : I lead learning and development for an organisation and the challenge was to move   employees from a mindset that training can only be done in person and to the mindset that most   learning needs can be met through online learning platforms . We planned to launch Coursera for   business in our company and provide paid access to all our employees . In the first year of our contract ,   we had only 25 % of the employees use the platform and we lost money due to the underutilisation of   the platform by our employees . We needed to make a huge movement in the way employees looked   at online learning and show results on our learning investment . 

 Selection : I decided to use the designing thinking tool of storytelling in order create a shift in the mid   set of the employees and their managers about online learning . From the videos of the Design thinking   course ( week 2 ) I was inspired to pick this tool because it would help me create a vision of what online   learning experience can be like and what it will help the employees achieve . 

 Application : I used the storytelling technique in various forms . We created compelling marketing   materials that we sent through emails , posted on intranet social sites and organised events so learners   could hear about the learning experiences of others . The stories in our marketing materials talked   about what learners are doing on the platform , how it is benefitting them in their roles and careers .    We also got senior leaders to host sessions where they talked about their learning stories – how they   find the right course for themselves and how they find the time to learn . Through all our storytelling   techniques we were able to create a real pull for our online learning offerings . A sample from one on   of the emails we sent is shown below . 

 Insight :   One insight I got through this process is that one type of story does n’t work for all . We have   so many different types of learners – visual , auditory / learners who need peers or cohorts so they can   have an effective learning experience and so many motivations to learn – grow in their careers , build   a skill to solve a problem , learn to show their progress to their managers and earn a better review etc .   For effective storytelling we have to be able to create personas of different learners and their   motivations and then help create stories that inspire them . We need to be able to crate many stories   that talk to the many different types of learners . 

 Approach : I think I would apply my insight into application next time . I plan to launch a learning styles   and motivation survey so that I can better understand my learners . There are still about 25 % of our   employees who have not signed up for the learning platform and I want to understand their   roadblocks and lack of motivation . With better understanding I will be able to better communicate to   them through various storytelling techniques and hopefully we able to create the true learning   organisation we aspire to be .
### Output: 