Challenge : 

 My team starts a business in second - hand clothes . But there are many other competitors in 

 our area . This business needs low capital therefore there is a bunch of new entrance 

 competing with us . 

 Our team does not have a lot of money and is still a newbie . 

 Selection : 

 We use storytelling tool to make our brand special and standing out . As we study , brand 

 storytelling is the use of a narrative to connect your brand to customers , with a focus on 

 connecting what you stand for to the values your customers share . Storytelling simplifies 

 everything . It gives strategy color and life in character and plot , and it makes it relatable . 

 Application : 

 After analyzing our customers , we make up a story about a girl who has high demand and really 

 wants to be more fashionable . However , this girl is just a student and she does not have much 

 money . With the key message “ Beauty in your wallet ” , our brand makes her dream come true . 

 Insight and approach 

 At the crossroads of cultural insights , brand insights , and editorial insights , the team creates a 

 brand narrative campaign . Our team members pore over performance statistics , from the 

 standard newsroom to the personalized content , to achieve this . They also put everything 

 through testing in a UX lab to see how readers interact with the content . An audience - focused 

 strategy necessitates patience because it is frequently a long play , but the benefit will come . “ If 

 you think value first , your brand will always follow , ” Raymond says . 

 In the next time , I will try mind mapping to build a bigger dream for my team . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 My team starts a business in second - hand clothes . But there are many other competitors in 

 our area . This business needs low capital therefore there is a bunch of new entrance 

 competing with us . 

 Our team does not have a lot of money and is still a newbie . 

 Selection : 

 We use storytelling tool to make our brand special and standing out . As we study , brand 

 storytelling is the use of a narrative to connect your brand to customers , with a focus on 

 connecting what you stand for to the values your customers share . Storytelling simplifies 

 everything . It gives strategy color and life in character and plot , and it makes it relatable . 

 Application : 

 After analyzing our customers , we make up a story about a girl who has high demand and really 

 wants to be more fashionable . However , this girl is just a student and she does not have much 

 money . With the key message “ Beauty in your wallet ” , our brand makes her dream come true . 

 Insight and approach 

 At the crossroads of cultural insights , brand insights , and editorial insights , the team creates a 

 brand narrative campaign . Our team members pore over performance statistics , from the 

 standard newsroom to the personalized content , to achieve this . They also put everything 

 through testing in a UX lab to see how readers interact with the content . An audience - focused 

 strategy necessitates patience because it is frequently a long play , but the benefit will come . “ If 

 you think value first , your brand will always follow , ” Raymond says . 

 In the next time , I will try mind mapping to build a bigger dream for my team .
### Output: 