LEARNING LAUNCH 

 Challenge : I work for a digital education company . We provide digital modules to schools , which are   used in - class , on interactive boards . We map these modules as per the textbooks that are used by   the schools . After being in this business for nearly a decade , we had enough data about the   textbooks being used in the schools .   In India , the primary education space is less regulated ;   therefore , there are hundreds of publishers and thousands of books available . However , these   textbooks are not designed for direct use by children . The language used is way too high for a 7- year - old ; the pages quite text - heavy , with very few pictures . Our challenge was to create textbooks   that would please both teachers and children . There should be no compromise on the learning   content , and at the same time , children should love to pick up the textbook and engage with it . We   had many brainstorming and Design Thinking sessions . We organized an internal competition to   create prototypes for one chapter . The prototypes were presented and analyzed by a team of   internal experts and marketing team head . The best aspects of all the prototypes were noted and   implemented to create the ideal prototype . This prototype was shared with a Publishing Company to   get an external viewpoint . After that exercise , it was further refined . Here is a comparison of a   common publisher ’s textbook and our prototype . 

 Common publisher ’s textbook   Our Prototype 

 Selection : After a series of Design Thinking workshops , we created prototype books for EVS , Maths   and English – one chapter each .   Then we decided to use the Learning Launch tool to quickly test the   idea and the prototype . 

 Application : We contacted our existing customer schools , and 6 of them agreed to help us with the   Learning Launch . ‘ We asked for the following : 

 •   Give us one period for one subject – EVS , Maths and English for Grade 3 

 •   The teacher to teach a part of the chapter using our textbook ( we provided a copy for each   child ) 

 •   Give a 10 - minute independent Read and Do activity using the exercises given in the book to   check if students were able to understand the language or find it interesting 

 •   Allow a representative from our team to sit at the back and observe 

 We also created an observation matrix . 

 Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. ,   how an insight affected your thinking about the challenge and about design thinking more broadly ) .   Both the teachers and the students loved the visual design of our textbook pages and appreciated   the activities . However , we had some interesting insights : 

 •   Since children were so used to the structured , text - heavy content , some of them faced   difficulty in deciphering the flow of content . 

 •   A few teachers mentioned that some more content details were required . This forced us to   rethink the balance between content requirements , graphic design , and the real estate   available on the page . 

 Approach : Since we had already gone through several Design Thinking activities , the learning launch   was a natural progression . We gained a lot of useful insights to make our product saleable and   market - ready .   We incorporated most of them and just completed our entire production and bagged   the first big order in February 2013 . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: LEARNING LAUNCH 

 Challenge : I work for a digital education company . We provide digital modules to schools , which are   used in - class , on interactive boards . We map these modules as per the textbooks that are used by   the schools . After being in this business for nearly a decade , we had enough data about the   textbooks being used in the schools .   In India , the primary education space is less regulated ;   therefore , there are hundreds of publishers and thousands of books available . However , these   textbooks are not designed for direct use by children . The language used is way too high for a 7- year - old ; the pages quite text - heavy , with very few pictures . Our challenge was to create textbooks   that would please both teachers and children . There should be no compromise on the learning   content , and at the same time , children should love to pick up the textbook and engage with it . We   had many brainstorming and Design Thinking sessions . We organized an internal competition to   create prototypes for one chapter . The prototypes were presented and analyzed by a team of   internal experts and marketing team head . The best aspects of all the prototypes were noted and   implemented to create the ideal prototype . This prototype was shared with a Publishing Company to   get an external viewpoint . After that exercise , it was further refined . Here is a comparison of a   common publisher ’s textbook and our prototype . 

 Common publisher ’s textbook   Our Prototype 

 Selection : After a series of Design Thinking workshops , we created prototype books for EVS , Maths   and English – one chapter each .   Then we decided to use the Learning Launch tool to quickly test the   idea and the prototype . 

 Application : We contacted our existing customer schools , and 6 of them agreed to help us with the   Learning Launch . ‘ We asked for the following : 

 •   Give us one period for one subject – EVS , Maths and English for Grade 3 

 •   The teacher to teach a part of the chapter using our textbook ( we provided a copy for each   child ) 

 •   Give a 10 - minute independent Read and Do activity using the exercises given in the book to   check if students were able to understand the language or find it interesting 

 •   Allow a representative from our team to sit at the back and observe 

 We also created an observation matrix . 

 Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. ,   how an insight affected your thinking about the challenge and about design thinking more broadly ) .   Both the teachers and the students loved the visual design of our textbook pages and appreciated   the activities . However , we had some interesting insights : 

 •   Since children were so used to the structured , text - heavy content , some of them faced   difficulty in deciphering the flow of content . 

 •   A few teachers mentioned that some more content details were required . This forced us to   rethink the balance between content requirements , graphic design , and the real estate   available on the page . 

 Approach : Since we had already gone through several Design Thinking activities , the learning launch   was a natural progression . We gained a lot of useful insights to make our product saleable and   market - ready .   We incorporated most of them and just completed our entire production and bagged   the first big order in February 2013 .
### Output: 