Storytelling challenge 

 Using meaningful customer stories to show the strengths of design thinking 

 Challenge 

 My challenge is to convince my team to approach a new project with the design - thinking 

 methodology . I work in a large technological company that has been using an experimental 

 approach based on quantitative data for years . This approach historically deﬁnes the 

 company 's identity and has enabled it to achieve excellent results and operate as an industry 

 leader . Although this strategy still works well , it is increasingly clear that product innovation is 

 no longer suﬃcient , and that to maintain a leading position it is essential to innovate the 

 business model . The strategy used so far , based on convergent thinking and quantitative data , 

 begins to show its limits and , despite participating in the increase in revenue and market share , 

 has proved inadequate in generating revolutionary ideas , leaving the side of the company 

 discovered to the attacks of new younger and brave competitors . 

 Selection 

 The tool I selected is storytelling . Storytelling is a communication technique that consists in 

 telling a story to attract the attention of an audience , conveying the message that history wants 

 to tell and stimulate a speciﬁc desire in them , persuading them to perform a speciﬁc action . 

 The storytelling diﬀers from more traditional communication techniques because it puts at the 

 center of the story the feelings , and aims to involve and not to convince . 

 Following advice from the Storytelling Tool lecture from Week 2 , I have chosen it because it 

 lends itself perfectly to my purpose , that is to open the minds of my team members to new 

 methodologies , inspiring them with a stimulating narrative that encourages them to face new 

 challenges in a new way , rather than with tested methods with which they are comfortable with , 

 and because I believe that my idea can only be successful if we are all really convinced of its 

 goodness and eﬀectiveness and we feel really involved . 

 Application 

 I used the storytelling technique in the context of a talk reserved to my team members and a 

 few other employees in our department . Preparing presentations to propose new ideas and 

 strategies to teams and departments is very common in our company , and storytelling 

 immediately seemed to me the tool that best suited this mode . 

 My company oﬀers operators in the hospitality market a digital platform to sell their services to 

 consumers . The way I used storytelling was to get in touch with users of our service looking for 

 touching and special stories that would involve them and consumers and show the most 

 human face of our service . The stories I gathered were about strong bonds born during the 

 stay between the guests and our customers , thanks to their willingness to understand their 

 needs and their kindness to guests in unexpected moments of need or weakness . I built my 

 presentation around these stories , using them both to generate in the listeners an emotional 

 reaction who transcended from the successful ﬁnancial metrics we are used to , and to 

 demonstrate how direct knowledge and empathy with users is a tool that allows you to capture 

 the real needs of users and create a stronger link than any commercial promotion or 

 advertising campaign . Knowing my audience , I have interspersed the stories with hard data to 

 add value to my thesis , and brief summaries of design thinking techniques relevant to our craft . 

 Insight 

 The thing that struck me most during the preparation of my challenge , is how eﬀective it turned 

 out to be on myself . Although I started with the idea of using storytelling to engage my team 

 and convince them of the eﬀectiveness of design thinking , I for one was involved and gained a 

 deeper understanding of our users , our mission , a greater empathy with our customers and a 

 greater awareness of the meaning our work can have . This convinced me even more about the 

 usefulness of design thinking and ethnographic research methods , probably making my 

 presentation more eﬀective . 

 Approach 

 In the future I intend to repeat the presentation for other teams and departments of the 

 company . For the occasion I want to enrich the presentation , integrating photos and video 

 interviews with the people featured in the stories . I think this will make the presentation feel 

 more real and engaging , and also that seeing and listening to stories directly from the mouths 

 of the protagonists , while I limit myself to telling the context and enriching it with data and 

 theories , will create a greater connection and empathy in the audience , strengthening the 

 eﬀectiveness of my presentation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling challenge 

 Using meaningful customer stories to show the strengths of design thinking 

 Challenge 

 My challenge is to convince my team to approach a new project with the design - thinking 

 methodology . I work in a large technological company that has been using an experimental 

 approach based on quantitative data for years . This approach historically deﬁnes the 

 company 's identity and has enabled it to achieve excellent results and operate as an industry 

 leader . Although this strategy still works well , it is increasingly clear that product innovation is 

 no longer suﬃcient , and that to maintain a leading position it is essential to innovate the 

 business model . The strategy used so far , based on convergent thinking and quantitative data , 

 begins to show its limits and , despite participating in the increase in revenue and market share , 

 has proved inadequate in generating revolutionary ideas , leaving the side of the company 

 discovered to the attacks of new younger and brave competitors . 

 Selection 

 The tool I selected is storytelling . Storytelling is a communication technique that consists in 

 telling a story to attract the attention of an audience , conveying the message that history wants 

 to tell and stimulate a speciﬁc desire in them , persuading them to perform a speciﬁc action . 

 The storytelling diﬀers from more traditional communication techniques because it puts at the 

 center of the story the feelings , and aims to involve and not to convince . 

 Following advice from the Storytelling Tool lecture from Week 2 , I have chosen it because it 

 lends itself perfectly to my purpose , that is to open the minds of my team members to new 

 methodologies , inspiring them with a stimulating narrative that encourages them to face new 

 challenges in a new way , rather than with tested methods with which they are comfortable with , 

 and because I believe that my idea can only be successful if we are all really convinced of its 

 goodness and eﬀectiveness and we feel really involved . 

 Application 

 I used the storytelling technique in the context of a talk reserved to my team members and a 

 few other employees in our department . Preparing presentations to propose new ideas and 

 strategies to teams and departments is very common in our company , and storytelling 

 immediately seemed to me the tool that best suited this mode . 

 My company oﬀers operators in the hospitality market a digital platform to sell their services to 

 consumers . The way I used storytelling was to get in touch with users of our service looking for 

 touching and special stories that would involve them and consumers and show the most 

 human face of our service . The stories I gathered were about strong bonds born during the 

 stay between the guests and our customers , thanks to their willingness to understand their 

 needs and their kindness to guests in unexpected moments of need or weakness . I built my 

 presentation around these stories , using them both to generate in the listeners an emotional 

 reaction who transcended from the successful ﬁnancial metrics we are used to , and to 

 demonstrate how direct knowledge and empathy with users is a tool that allows you to capture 

 the real needs of users and create a stronger link than any commercial promotion or 

 advertising campaign . Knowing my audience , I have interspersed the stories with hard data to 

 add value to my thesis , and brief summaries of design thinking techniques relevant to our craft . 

 Insight 

 The thing that struck me most during the preparation of my challenge , is how eﬀective it turned 

 out to be on myself . Although I started with the idea of using storytelling to engage my team 

 and convince them of the eﬀectiveness of design thinking , I for one was involved and gained a 

 deeper understanding of our users , our mission , a greater empathy with our customers and a 

 greater awareness of the meaning our work can have . This convinced me even more about the 

 usefulness of design thinking and ethnographic research methods , probably making my 

 presentation more eﬀective . 

 Approach 

 In the future I intend to repeat the presentation for other teams and departments of the 

 company . For the occasion I want to enrich the presentation , integrating photos and video 

 interviews with the people featured in the stories . I think this will make the presentation feel 

 more real and engaging , and also that seeing and listening to stories directly from the mouths 

 of the protagonists , while I limit myself to telling the context and enriching it with data and 

 theories , will create a greater connection and empathy in the audience , strengthening the 

 eﬀectiveness of my presentation .
### Output: 