CHALLENGE : The challenge is to reduce the pain points of customers in a saree retail store particularly   in context to customer in - store experience and after sales experience .   Many customers have to wait   for a long time and inferior sales service were continuously leading to decrease in sales . 

 SELECTION : I have along with my workforce , few key customers , cold leads and family members   brainstormed on the entire journey of a consumer right from thinking about buying a saree to the end   point of finally wearing the newly bought one . Journey mapping of the consumer will help to   determine the key factors that play a highly influential role in making a purchase and those which   cause inconvenience and confusion in the buying decision . 

 APPLICATION : While brainstorming on the customer journey and mind mapping the diverse customer   cohorts , I went ahead with rapid experimentation process based on the insights gathered and idea   generated . The male sales team was changed to women sales team and these were trained in engaging   with the customers right from the moment of entering the store . Understanding their requirements   and based on the same giving suggestions . Focusing on the reactions of the customer on each item   displayed and in the different type it is displayed and accordingly modifying the sales approach in real   time . 

 INSIGHT : Rapidly testing each and every customers response to the new female staff and the active   engagement and vivid display of items with different sales approaches made it clear that women   customers feel more comfortable in talking with another women rather than a male salesperson .   When comfortability of the customer is established , it leads to gaining her confidence and trust to   provide the best saree for her . A saree which resonates with her personality . Women customers were   also open to make small talks in between which helped to reduce the idle time of customers . 

 APPROACH : The team did many experiments with different customers for a 3 - week period through   changing the workforce from male to female and training them to engage with customers actively and   continuously revamping their sales approach based on the reactions of customers . This led to a   significant 20 % increase in sales on in the 3 week experimentation phase . We immediately   implemented the same and realized   increase in customer lifetime value , ultimately generating more   revenue . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE : The challenge is to reduce the pain points of customers in a saree retail store particularly   in context to customer in - store experience and after sales experience .   Many customers have to wait   for a long time and inferior sales service were continuously leading to decrease in sales . 

 SELECTION : I have along with my workforce , few key customers , cold leads and family members   brainstormed on the entire journey of a consumer right from thinking about buying a saree to the end   point of finally wearing the newly bought one . Journey mapping of the consumer will help to   determine the key factors that play a highly influential role in making a purchase and those which   cause inconvenience and confusion in the buying decision . 

 APPLICATION : While brainstorming on the customer journey and mind mapping the diverse customer   cohorts , I went ahead with rapid experimentation process based on the insights gathered and idea   generated . The male sales team was changed to women sales team and these were trained in engaging   with the customers right from the moment of entering the store . Understanding their requirements   and based on the same giving suggestions . Focusing on the reactions of the customer on each item   displayed and in the different type it is displayed and accordingly modifying the sales approach in real   time . 

 INSIGHT : Rapidly testing each and every customers response to the new female staff and the active   engagement and vivid display of items with different sales approaches made it clear that women   customers feel more comfortable in talking with another women rather than a male salesperson .   When comfortability of the customer is established , it leads to gaining her confidence and trust to   provide the best saree for her . A saree which resonates with her personality . Women customers were   also open to make small talks in between which helped to reduce the idle time of customers . 

 APPROACH : The team did many experiments with different customers for a 3 - week period through   changing the workforce from male to female and training them to engage with customers actively and   continuously revamping their sales approach based on the reactions of customers . This led to a   significant 20 % increase in sales on in the 3 week experimentation phase . We immediately   implemented the same and realized   increase in customer lifetime value , ultimately generating more   revenue .
### Output: 