Learning Launch Reflection - Sneakers 

 Challenge 

 Since a long time ago I wanted to take advantage of Facebook to start selling sneakers there . My   approach was to sell this product to users that have no possibility to buy these online , which it looked   like a huge segment in my country but as this was a new business idea it needed to be tested somehow . 

 Selection 

 The tool I selected for my challenge is Learning Launch , the reason was because I needed to search for   the truth from the customers as Michael Seidel mentioned . I have the hypothesis that people would   buy the product through Facebook and to confirm or disconfirm my assumption I will have to use the   Learning Launch tool . 

 Application 

 So instead of getting the products and tried to sell them I just pretended like if we already have the   inventory and started uploading the sneakers posts in the Facebook Marketplace and advertising them ,   there was a lot of views and questions but no buys at all .   I asked to some users that showed more   interest the reason for not completing the buy and the general response was that they would prefer to   have the product in their hands and taste them before buying , they also had doubts about the brand   originality . The tool was applied effectively although my hypothesis was incorrect because I ran a small –   zero cost experiment to verify my assumptions . 

 Insight 

 The benefit I get from the tool , apart from the fact that the idea of buying shoes through Facebook is   not viable for my city customer segment is to always run small experiments of your business idea before   anything , as we seen in the course , it is human nature to think that our ideas are good and we always try   to find data that prove that , by running experiments like Learning Launch you can get the truth about   your assumptions . I thought that my idea of selling sneakers via Facebook to what it is a huge segment   in my country ( people who can not or are not used to buy online ) was a good one but the result changed   my mind by noticing that the market here is still used to buy their products physically , they want to test   the product before buying and also check if the brand is not a cheap copy . 

 Approach 

 What I would do different in the future is to always run small experiments of my business ideas , this was   the first time I used a tool like Learning Launch and before I already tried some business ideas without   success , using Learning Launch would have helped me to correct that . This tool seems a very small 

 experiment , but it is very powerful because it helps you to test your idea in a real environment with   lower cost risk . My future business ideas will definitely have a Learning Launch tool . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch Reflection - Sneakers 

 Challenge 

 Since a long time ago I wanted to take advantage of Facebook to start selling sneakers there . My   approach was to sell this product to users that have no possibility to buy these online , which it looked   like a huge segment in my country but as this was a new business idea it needed to be tested somehow . 

 Selection 

 The tool I selected for my challenge is Learning Launch , the reason was because I needed to search for   the truth from the customers as Michael Seidel mentioned . I have the hypothesis that people would   buy the product through Facebook and to confirm or disconfirm my assumption I will have to use the   Learning Launch tool . 

 Application 

 So instead of getting the products and tried to sell them I just pretended like if we already have the   inventory and started uploading the sneakers posts in the Facebook Marketplace and advertising them ,   there was a lot of views and questions but no buys at all .   I asked to some users that showed more   interest the reason for not completing the buy and the general response was that they would prefer to   have the product in their hands and taste them before buying , they also had doubts about the brand   originality . The tool was applied effectively although my hypothesis was incorrect because I ran a small –   zero cost experiment to verify my assumptions . 

 Insight 

 The benefit I get from the tool , apart from the fact that the idea of buying shoes through Facebook is   not viable for my city customer segment is to always run small experiments of your business idea before   anything , as we seen in the course , it is human nature to think that our ideas are good and we always try   to find data that prove that , by running experiments like Learning Launch you can get the truth about   your assumptions . I thought that my idea of selling sneakers via Facebook to what it is a huge segment   in my country ( people who can not or are not used to buy online ) was a good one but the result changed   my mind by noticing that the market here is still used to buy their products physically , they want to test   the product before buying and also check if the brand is not a cheap copy . 

 Approach 

 What I would do different in the future is to always run small experiments of my business ideas , this was   the first time I used a tool like Learning Launch and before I already tried some business ideas without   success , using Learning Launch would have helped me to correct that . This tool seems a very small 

 experiment , but it is very powerful because it helps you to test your idea in a real environment with   lower cost risk . My future business ideas will definitely have a Learning Launch tool .
### Output: 