Applying the storytelling tool to a challenge . 

 Challenge - The challenge is from a scenario that I ’ve been in personally and my hypothetical 

 approach to solving it .   A regional sales organization within a Fortune 15 company is struggling with employee engagement , which is having an obvious negative effect on employee performance , turnover and morale at work .   The organization , consisting of about 100 people , shows improvement in year - to - date sales performance , but it is still not at 100 % .   The regional manager has tried numerous techniques to address the issue , including implementing a cadence of conference calls , performance review meetings , “ rebranding ” the organization and incentives to name a few , but performance and employee engagement is still unsatisfactory . Possibly the most critical issue is employee turnover , as 7 employees have quit in the past 2 months . 

 1 . Selection 

 - I am using the Storytelling tool , as reviewed by Jose Green in the Week 2 video . 

 This tool is used to create a cause in order to address a challenge .   It connects the facts , data and recommendations with a story .   Storytelling generates excitement and purpose by communicating a vivid imagery of a new and better future .   I chose this tool because I believe that this specific situation can be solved through the right application of inspiration and team dedication towards a common goal , which requires the stimulating delivery of storytelling . 

 2 . Application 

 - I applied Storytelling by immersing myself into the organization ’s culture in order to 

 create a good story , asking these questions : 

 o Who is the audience ? Where do they come from and what do they need ? o What is common among everyone ’s desired outcome ? o What can we conclude from the current facts ? How can we utilize the 

 design thinking framework , specifically the question “ what is ? ” 

 - From there , I connect the dots between where the organization is and where it wants 

 to go . I formed what is seen as the “ perfect end result ” , identified the gaps and what is needed to fill them in . 

 - In a nutshell , the organization is 90 % millennial . They want more purpose behind 

 what they do .   They want to feel like they directly contributed to the solution and not like cogs in the system . This can be done in two parts : 

 o By telling the story of how sales plays a role in the company as a whole 

 and how each employee ’s effort keeps the business alive . 

 o How the products and services help other businesses evolve and carry out 

 their own mission . 

 - The story is this case can be dynamic .   In other words , it can be told both up front 

 and as time goes on .   The elements of the story can be directly linked to the detailed data of sales performance , why the quota is where it is and how that individually benefits or hurts the mission . 

 3 . Insight 

 - I learned that nowadays , more than ever , a purpose - driven mission is crucial to 

 organizational and individual motivation .   Addressing this at a micro - level translates into a macro - level response .   Storytelling is the perfect tool to use because it ignites and unites , and connects to emotions , character and values of the people that live the product / service / business every day .   We no longer live in a time where top - tier performance is inspired by just meeting a quota in this case .   Like all situations , there needs to be insight into the unobvious drivers , which can be done by asking “ What is ? What if ? What wows ? What works ? ” 

 4 . Approach 

 - Next time I might use the Projective techniques tool , which uses open - ended 

 ambiguous stimuli to find hidden or deeper motivations , in order to individually survey the employees .   This approach would identify the details of the employees 

 at a more individual level to inspire engagement techniques .   It would be more time - consuming , but may provide better results . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Applying the storytelling tool to a challenge . 

 Challenge - The challenge is from a scenario that I ’ve been in personally and my hypothetical 

 approach to solving it .   A regional sales organization within a Fortune 15 company is struggling with employee engagement , which is having an obvious negative effect on employee performance , turnover and morale at work .   The organization , consisting of about 100 people , shows improvement in year - to - date sales performance , but it is still not at 100 % .   The regional manager has tried numerous techniques to address the issue , including implementing a cadence of conference calls , performance review meetings , “ rebranding ” the organization and incentives to name a few , but performance and employee engagement is still unsatisfactory . Possibly the most critical issue is employee turnover , as 7 employees have quit in the past 2 months . 

 1 . Selection 

 - I am using the Storytelling tool , as reviewed by Jose Green in the Week 2 video . 

 This tool is used to create a cause in order to address a challenge .   It connects the facts , data and recommendations with a story .   Storytelling generates excitement and purpose by communicating a vivid imagery of a new and better future .   I chose this tool because I believe that this specific situation can be solved through the right application of inspiration and team dedication towards a common goal , which requires the stimulating delivery of storytelling . 

 2 . Application 

 - I applied Storytelling by immersing myself into the organization ’s culture in order to 

 create a good story , asking these questions : 

 o Who is the audience ? Where do they come from and what do they need ? o What is common among everyone ’s desired outcome ? o What can we conclude from the current facts ? How can we utilize the 

 design thinking framework , specifically the question “ what is ? ” 

 - From there , I connect the dots between where the organization is and where it wants 

 to go . I formed what is seen as the “ perfect end result ” , identified the gaps and what is needed to fill them in . 

 - In a nutshell , the organization is 90 % millennial . They want more purpose behind 

 what they do .   They want to feel like they directly contributed to the solution and not like cogs in the system . This can be done in two parts : 

 o By telling the story of how sales plays a role in the company as a whole 

 and how each employee ’s effort keeps the business alive . 

 o How the products and services help other businesses evolve and carry out 

 their own mission . 

 - The story is this case can be dynamic .   In other words , it can be told both up front 

 and as time goes on .   The elements of the story can be directly linked to the detailed data of sales performance , why the quota is where it is and how that individually benefits or hurts the mission . 

 3 . Insight 

 - I learned that nowadays , more than ever , a purpose - driven mission is crucial to 

 organizational and individual motivation .   Addressing this at a micro - level translates into a macro - level response .   Storytelling is the perfect tool to use because it ignites and unites , and connects to emotions , character and values of the people that live the product / service / business every day .   We no longer live in a time where top - tier performance is inspired by just meeting a quota in this case .   Like all situations , there needs to be insight into the unobvious drivers , which can be done by asking “ What is ? What if ? What wows ? What works ? ” 

 4 . Approach 

 - Next time I might use the Projective techniques tool , which uses open - ended 

 ambiguous stimuli to find hidden or deeper motivations , in order to individually survey the employees .   This approach would identify the details of the employees 

 at a more individual level to inspire engagement techniques .   It would be more time - consuming , but may provide better results .
### Output: 