Videocall Shop 

 Challenge .    I work in a company of a phone application dedicated to selling items via internet ,   specifically by videocalls . The main objective is that potential buyers can communicate   in a permanent and instantaneous way with the sellers . Every question buyers want to   ask , can be answered by the seller during a videocall , which is the best way to   communicate online , to avoid misunderstandings and be clear and precise about the   product ’s characteristics . Although it is an interesting service , there were few shops   using this method . Videocall shop consumers ’ needed to pay fifty ( 50 ) dollars per   month in order to sell their products . My idea was to change this method of payment   into a method based on commissions per sell .       Selection .    I decided to go for the Learning Launch Tool . This tool consists on testing a prototype   in several small and cheap experiments . In this way , it is possible to test which aspects   of an idea are correct , and which ones are not but can be modified . In addition , it is   possible to collect information from different places so as to reach a conclusion .       Application .   Firstly , I decided to contact some of the shops that were once users of the app , but   were not anymore . One of their principal causes for them to stop using it was its cost .   They explained that paying 50 dollars per month was no longer a reasonable cost .   Most app users are dedicated to selling small and cheap products . They did not want   to pay a cost they were not sure it would be profitable . So they decided not to take   that risk .   When I proposed to them to pay a fee only for each product they sold , many changed   their minds about Videocall Shop . Paying a commission per sale allowed them to have   some flexibility , as they were not forced to cover the cost . They could prioritize other   commercial areas , and use our app only when they found it convenient .     Secondly , I contacted new shops , that have never used Videocall Shop . I presented and   explained the app , and exposed the two different ways of payment . To a group of   shops , I told them the application costed 50 dollars per month . To the other group , I   explained the commission per sale method . In the first group , none of the shops were   interested in using our service . In the second one , many of them were interested in   trying it , and started using the app .    Their main thought was that paying a price in order to begin to use the app felt like a   barrier . Companies were not interested in paying a cost before they even knew they   would have profit . But paying a commission for each sale presented a different view .        Insight .   By applying the Learning Launch Tool , we discovered that the problem of not having   many customers was not the service provided , but the method of payment . The results 

 of this investigation showed majority of shops found more preferable paying a   commission for each sale , instead of paying an amount of money every month .   The application of this tool show opinions from different people , and from different   points of view . However , it resulted in a successful result . Videocall Shop ’ downloads   increased in a 200 % in one month .        Approach .   This is the first time our company used a design thinking tool and it was a success . It   allowed us to understand better an aspect of the customers ’ needs . If we had applied   it earlier , we would definitely have not lost so much money and customers . We are   looking forward to using other design thinking tools in the future , as this one was a   success . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Videocall Shop 

 Challenge .    I work in a company of a phone application dedicated to selling items via internet ,   specifically by videocalls . The main objective is that potential buyers can communicate   in a permanent and instantaneous way with the sellers . Every question buyers want to   ask , can be answered by the seller during a videocall , which is the best way to   communicate online , to avoid misunderstandings and be clear and precise about the   product ’s characteristics . Although it is an interesting service , there were few shops   using this method . Videocall shop consumers ’ needed to pay fifty ( 50 ) dollars per   month in order to sell their products . My idea was to change this method of payment   into a method based on commissions per sell .       Selection .    I decided to go for the Learning Launch Tool . This tool consists on testing a prototype   in several small and cheap experiments . In this way , it is possible to test which aspects   of an idea are correct , and which ones are not but can be modified . In addition , it is   possible to collect information from different places so as to reach a conclusion .       Application .   Firstly , I decided to contact some of the shops that were once users of the app , but   were not anymore . One of their principal causes for them to stop using it was its cost .   They explained that paying 50 dollars per month was no longer a reasonable cost .   Most app users are dedicated to selling small and cheap products . They did not want   to pay a cost they were not sure it would be profitable . So they decided not to take   that risk .   When I proposed to them to pay a fee only for each product they sold , many changed   their minds about Videocall Shop . Paying a commission per sale allowed them to have   some flexibility , as they were not forced to cover the cost . They could prioritize other   commercial areas , and use our app only when they found it convenient .     Secondly , I contacted new shops , that have never used Videocall Shop . I presented and   explained the app , and exposed the two different ways of payment . To a group of   shops , I told them the application costed 50 dollars per month . To the other group , I   explained the commission per sale method . In the first group , none of the shops were   interested in using our service . In the second one , many of them were interested in   trying it , and started using the app .    Their main thought was that paying a price in order to begin to use the app felt like a   barrier . Companies were not interested in paying a cost before they even knew they   would have profit . But paying a commission for each sale presented a different view .        Insight .   By applying the Learning Launch Tool , we discovered that the problem of not having   many customers was not the service provided , but the method of payment . The results 

 of this investigation showed majority of shops found more preferable paying a   commission for each sale , instead of paying an amount of money every month .   The application of this tool show opinions from different people , and from different   points of view . However , it resulted in a successful result . Videocall Shop ’ downloads   increased in a 200 % in one month .        Approach .   This is the first time our company used a design thinking tool and it was a success . It   allowed us to understand better an aspect of the customers ’ needs . If we had applied   it earlier , we would definitely have not lost so much money and customers . We are   looking forward to using other design thinking tools in the future , as this one was a   success .
### Output: 