Selected tool : Mind Mapping 

 Challenge and Selection 

 My bank built a mobile application that helps users manage their fnances and use other add - on   services . The application was launched a year ago , however the result did not meet   our expectation   because the users have just been using   it to transfer money , and they do n’t ( without using any other   services ) use the other functions i.e. ( that is ) pairing it with another add - on service . Therefore , our   assignment is to fnd out root causes and customers ' needs to provide solutions / services suitable for   them , instead of just categorizing them into different customer segments based on demographics . We believe that Mind Mapping would be the best option . It would assist with catching and   addressing ' brains of clients ' , and it also would create profound experiences , and precisely   recognize the designs clients are searching for to deal with their needs and their hindrances . 

 Moreover , these would likewise empower us to build up the plan models . Based on that , we could   imagine our plan and arrangement which   give a novel " client experience " . 

 Application 

 When we choose to utilize the Mind Mapping instrument , we begin to connect with clients of various   customer segments . We additionally use the accessible measurements that the customer gave / give   us with respect to the application . We coordinate a huge occasion to work cooperatively with clients   and recognize   what is the issue .   Furthermore , we would reach out to them and welcome them to join our event , share their   experiences and help us come up with new ideas that / which would enable them to manage fnances   easily and lead a fnancially comfortable life . We guarantee that the number of members on each   occasion is around 50 . We would begin directing ethnographic meetings and utilizing projective   methods to get a visual portrayal of the thoughts of what clients need to do throughout everyday life   and how they need to utilize their cash to accomplish their objectives . Then , we would form groups   and request the members to share their thoughts and afterward dole out a subject of   each such   gathering . As we examine   each of the topics and the members ’ thoughts , we will have the option to   recognize unmistakable examples of client outlooks and conduct . 

 Insight and Approach 

 The greatest beneft of our assignment is that it has made fve distinct personas dependent of the   variety in demeanor , information , and ability level of the clients . Each persona will have different   experiences and demands while using this app . The frst group is called travel - holic ( travel   enthusiasts ) who need a credit solution to help them make international payments , postpaid   payments to satisfy their passion for travel . The second group is shoppaholics , people who never   miss any big sale event from e - commerce sites and want to receive cashback . Another group is   people who are very diligent about managing their fnances , some do track fnances but only when   they get their salary or have to make hefty payments ... We understand that we must have an obvious   plan standard for each of / everyone in those personas to make a separate client experience for all   clients . For example , we could provide travel payment solutions such as hotel booking , ticket   booking , etc . with preferential prices for travel addicts . 

 We certainly feel that the Mind Mapping device is exceptionally amazing , and it presents a visual   portrait of clients ' minds covering all hidden physical , mental , passion or stylish viewpoints . It brings   out more than what clients say and need . I would prefer to make use of the tool extensively during   any design thinking process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Selected tool : Mind Mapping 

 Challenge and Selection 

 My bank built a mobile application that helps users manage their fnances and use other add - on   services . The application was launched a year ago , however the result did not meet   our expectation   because the users have just been using   it to transfer money , and they do n’t ( without using any other   services ) use the other functions i.e. ( that is ) pairing it with another add - on service . Therefore , our   assignment is to fnd out root causes and customers ' needs to provide solutions / services suitable for   them , instead of just categorizing them into different customer segments based on demographics . We believe that Mind Mapping would be the best option . It would assist with catching and   addressing ' brains of clients ' , and it also would create profound experiences , and precisely   recognize the designs clients are searching for to deal with their needs and their hindrances . 

 Moreover , these would likewise empower us to build up the plan models . Based on that , we could   imagine our plan and arrangement which   give a novel " client experience " . 

 Application 

 When we choose to utilize the Mind Mapping instrument , we begin to connect with clients of various   customer segments . We additionally use the accessible measurements that the customer gave / give   us with respect to the application . We coordinate a huge occasion to work cooperatively with clients   and recognize   what is the issue .   Furthermore , we would reach out to them and welcome them to join our event , share their   experiences and help us come up with new ideas that / which would enable them to manage fnances   easily and lead a fnancially comfortable life . We guarantee that the number of members on each   occasion is around 50 . We would begin directing ethnographic meetings and utilizing projective   methods to get a visual portrayal of the thoughts of what clients need to do throughout everyday life   and how they need to utilize their cash to accomplish their objectives . Then , we would form groups   and request the members to share their thoughts and afterward dole out a subject of   each such   gathering . As we examine   each of the topics and the members ’ thoughts , we will have the option to   recognize unmistakable examples of client outlooks and conduct . 

 Insight and Approach 

 The greatest beneft of our assignment is that it has made fve distinct personas dependent of the   variety in demeanor , information , and ability level of the clients . Each persona will have different   experiences and demands while using this app . The frst group is called travel - holic ( travel   enthusiasts ) who need a credit solution to help them make international payments , postpaid   payments to satisfy their passion for travel . The second group is shoppaholics , people who never   miss any big sale event from e - commerce sites and want to receive cashback . Another group is   people who are very diligent about managing their fnances , some do track fnances but only when   they get their salary or have to make hefty payments ... We understand that we must have an obvious   plan standard for each of / everyone in those personas to make a separate client experience for all   clients . For example , we could provide travel payment solutions such as hotel booking , ticket   booking , etc . with preferential prices for travel addicts . 

 We certainly feel that the Mind Mapping device is exceptionally amazing , and it presents a visual   portrait of clients ' minds covering all hidden physical , mental , passion or stylish viewpoints . It brings   out more than what clients say and need . I would prefer to make use of the tool extensively during   any design thinking process .
### Output: 