EXAMPLE REFLECTION - VISUALIZATION 

 CHALLENGE & SELECTION I am a freelance business design consultant . I employ design thinking techniques with   business model design frameworks to create people centric innovations . I was hired to   assist a local fast growing , nation wide , high - end bakery chain in developing a new   product to meet with the increasingly challenging market competition . The market   landscape was stagnant with the same repertoire of products . New entrants would simply   reproduce the same products over and over again , turing the market into mainly a price   based competition , oﬀering similar in quality products under diﬀerent branding . My ﬁrst   challenge was to convince the top management of the company to employ a people   centric approach and not the usual production focussed systematic approach that they   usually use . After long deliberations , I managed to convince them , under the promise that   the approach will be a low cost and fast“experiment ” with eye opening insights .   The ﬁrst tool that I used was Visualization . Customers are people . People prefer to see   than to read . that was my assumption . It makes it easier for them to understand the   dimensions of a choice . After a quick review of the market , we decided to focus on an   under served segment : Children . 

 APPLICATION I designed sort of a visual survey made out of 10 segments . Each segment is composed   out of two pictures . There were no questions , just two pictures portraying two different   situations . For example , one picture would show a child , aged 3 to 5 years old happily   eating vegetables ( broccoli , carrots , beats , etc … ) , versus a picture with a child in the same   age turning away from vegetables . Another example , a child happily and energetically   playing versus one with a child sitting and not doing anything . With a small team of   university interns , we went to social sporting clubs and met with mothers . We offered them   the pictures and asked them to choose the pictures that most likely described events/ situations occurring in their daily lives with their children . We made sure that we did not   interrupt them or inﬂuence them in any way . We also made sure that the group of mothers   we approached were diverse and covers a wide spectrum of mothers types ( i.e. , from least   to very protective , from least to very relaxed ) . We then asked them for their contact   information and whether or not they would like to be contacted later on . 

 INSIGHT   The very ﬁrst insight we uncovered was that children did not like to eat vegetables , and   that mothers were struggling to convince them to eat vegetables . The second insight was   that most mothers somehow are looking for ways to better interest their children to eat   better . We dedicated our eﬀorts to design a second round of testing by contacting some   of the mothers and asked them if they would like to share with us some stories about   their daily feeding interactions with their children . We wanted to conﬁrm the insights we   ﬁrst gathered with stories from the ﬁeld . We created a portfolio of stories that helped us   better understand the dynamics of eating habits of children and their interests in eating .   We understood that taste is a key factor , however the colours and textures of the food   itself is key to the ﬁnal decisions of whether or not a child would eat a certain type of food   or not . 

 APPROACH   I believe that using visual pictures was successful in showing the importance of the   people centric element in designing a product for the top management of the company . 

 They managed to see the emotions behind the decision making of selecting a certain   product versus another . However , next time , I would chose to make the pictures oﬀered in   a sequence of stories and not simply random . Combining visualization and storytelling in   one single test could be an even more powerful tool in understanding the “ people ” behind   the “ customers ” . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: EXAMPLE REFLECTION - VISUALIZATION 

 CHALLENGE & SELECTION I am a freelance business design consultant . I employ design thinking techniques with   business model design frameworks to create people centric innovations . I was hired to   assist a local fast growing , nation wide , high - end bakery chain in developing a new   product to meet with the increasingly challenging market competition . The market   landscape was stagnant with the same repertoire of products . New entrants would simply   reproduce the same products over and over again , turing the market into mainly a price   based competition , oﬀering similar in quality products under diﬀerent branding . My ﬁrst   challenge was to convince the top management of the company to employ a people   centric approach and not the usual production focussed systematic approach that they   usually use . After long deliberations , I managed to convince them , under the promise that   the approach will be a low cost and fast“experiment ” with eye opening insights .   The ﬁrst tool that I used was Visualization . Customers are people . People prefer to see   than to read . that was my assumption . It makes it easier for them to understand the   dimensions of a choice . After a quick review of the market , we decided to focus on an   under served segment : Children . 

 APPLICATION I designed sort of a visual survey made out of 10 segments . Each segment is composed   out of two pictures . There were no questions , just two pictures portraying two different   situations . For example , one picture would show a child , aged 3 to 5 years old happily   eating vegetables ( broccoli , carrots , beats , etc … ) , versus a picture with a child in the same   age turning away from vegetables . Another example , a child happily and energetically   playing versus one with a child sitting and not doing anything . With a small team of   university interns , we went to social sporting clubs and met with mothers . We offered them   the pictures and asked them to choose the pictures that most likely described events/ situations occurring in their daily lives with their children . We made sure that we did not   interrupt them or inﬂuence them in any way . We also made sure that the group of mothers   we approached were diverse and covers a wide spectrum of mothers types ( i.e. , from least   to very protective , from least to very relaxed ) . We then asked them for their contact   information and whether or not they would like to be contacted later on . 

 INSIGHT   The very ﬁrst insight we uncovered was that children did not like to eat vegetables , and   that mothers were struggling to convince them to eat vegetables . The second insight was   that most mothers somehow are looking for ways to better interest their children to eat   better . We dedicated our eﬀorts to design a second round of testing by contacting some   of the mothers and asked them if they would like to share with us some stories about   their daily feeding interactions with their children . We wanted to conﬁrm the insights we   ﬁrst gathered with stories from the ﬁeld . We created a portfolio of stories that helped us   better understand the dynamics of eating habits of children and their interests in eating .   We understood that taste is a key factor , however the colours and textures of the food   itself is key to the ﬁnal decisions of whether or not a child would eat a certain type of food   or not . 

 APPROACH   I believe that using visual pictures was successful in showing the importance of the   people centric element in designing a product for the top management of the company . 

 They managed to see the emotions behind the decision making of selecting a certain   product versus another . However , next time , I would chose to make the pictures oﬀered in   a sequence of stories and not simply random . Combining visualization and storytelling in   one single test could be an even more powerful tool in understanding the “ people ” behind   the “ customers ” .
### Output: 