Date : 09 December 2021 

 PROJECT REFLECTION : Learning Launch 

 1 .   Challenge : Describe your challenge , including all relevant information . 

 I work as an innovation manager in a cosmetic colour manufacturing company . I work   closely with our global sales team and Research and Development ( R&D ) to bring   innovative cosmetic colours to market . I also closely work with market intelligence   consulting agency to gather feedback on the cosmetic market trends and opportunities   so that our company can launch innovative colourants for cosmetic markets . The   challenge that we face is that the new products ( colours ) that we launch in the market   are not always successful and the ones which are successful , we do n’t know the exact   reason for success . Mostly , products are launched based on our internal knowledge ,   expertise , and sometimes assumptions that these customers ( and consumers ) may like   particular product . 

 As we do business to business ( B to B ) sale , final consumers buy product from our   customers . ( Example - Colorant manufactures sells colorant to FMCG company ( Ex . P&G )   and then P&G sells their products to end consumers ) . 

 ( Illustration- we make blue colour product and give it to our customer ( Ex . P&G ) , customer   prepares blue coloured shower gel using this blue colour and finally sells it to final   consumers ( general public ) ) . 

 2 .   Selection : In your own words , briefly describe the tool you selected ( e.g. , what it 

 is and why you selected it for your challenge -- including any appropriate video lecture   references ) . 

 I will apply the learning launch tool for new product development . Learning launch tool   involves quick prototyping & refinement of the selected ideas followed by involvement   of customers for their feedback to see if prototype meets their and end consumer ’s needs   ( co - creation ) . We will do “ soft / mini launch ” of our product to select few customers ,   customers will make the cosmetic product and do launch ( of their cosmetic product ) in   niche market for consumer feedback . Feedback can be taken over 6 - 12 months before   deciding on the final launch of our product . 

 3 .   Application : Describe how you applied the tool you selected to your challenge 

 ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . Learning   launch will involve initial close engagement with select few customers to test quick   prototypes ( colours made in the lab or pilot ) , post that we will incorporate the   learnings / feedback from customers in a new prototype . Customers ( Ex . P&G ) will check   feedback from their consumers , at the same time we can also involve small panellist   ( potential end consumers ) to evaluate our own products . We can incorporate feedback   from all the customers / consumers in fine - tuning the product ( based on the feedback ) . We   can optionally engage customers again with the improved prototypes . Finally , we will   manufacture this product to do a mini launch to our customers ( Ex P&G ) .   This mini launch   will be only for select few customers to check their products in intended markets . We will   see customer and consumers response over the period of 6 - 12 months and depending 

 on the outcome proceed with full launch of product globally to all the customers with   clearly defined benefits . This is a pretty effective way of developing and testing a product   as all stakeholders are involved development / prototyping / testing / improvements / launch .   Products where timelines are short ( few months ) , this method would not be very effective   as it involves feedback from multiple customers and consumers before proceeding for   main product launch . 

 4 .   Insight : Describe the insight you gained from applying the tool you selected to 

 your challenge ( e.g. , how an insight affected your thinking about the challenge and   about design thinking more broadly ) . 

 If only R&D or innovation or sales dept works alone to develop prototypes and tests   them individually in silos , we would not really know what customers want and what end   consumers want . Even if we have all this information , product could still fail , so its critical   to voice of customers with mini launch and then proceed with final product launch . Quick   prototyping , learning launches , voice of customers , co - creations are key to any product   development company . 

 5 .   Approach : Describe what you might do differently next time -- applying the same 

 tool you selected or a different one -- and the reason(s ) why . 

 Products which need long development times , lengthy testing times and have short shelf- life ( life - cycles ) would probably not fit the learning launch approach . In such cases , it   would be absolutely essential to know consumer preferences , white spaces , customer   pain areas so that those can be incorporated into product development . Additionally , one   could engage internal panellist to test new product prototypes and give quick feedbacks .    Product development teams also needs to know the exact product parts / functions which   needs fine tuning to align with new customer preferences for faster execution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Date : 09 December 2021 

 PROJECT REFLECTION : Learning Launch 

 1 .   Challenge : Describe your challenge , including all relevant information . 

 I work as an innovation manager in a cosmetic colour manufacturing company . I work   closely with our global sales team and Research and Development ( R&D ) to bring   innovative cosmetic colours to market . I also closely work with market intelligence   consulting agency to gather feedback on the cosmetic market trends and opportunities   so that our company can launch innovative colourants for cosmetic markets . The   challenge that we face is that the new products ( colours ) that we launch in the market   are not always successful and the ones which are successful , we do n’t know the exact   reason for success . Mostly , products are launched based on our internal knowledge ,   expertise , and sometimes assumptions that these customers ( and consumers ) may like   particular product . 

 As we do business to business ( B to B ) sale , final consumers buy product from our   customers . ( Example - Colorant manufactures sells colorant to FMCG company ( Ex . P&G )   and then P&G sells their products to end consumers ) . 

 ( Illustration- we make blue colour product and give it to our customer ( Ex . P&G ) , customer   prepares blue coloured shower gel using this blue colour and finally sells it to final   consumers ( general public ) ) . 

 2 .   Selection : In your own words , briefly describe the tool you selected ( e.g. , what it 

 is and why you selected it for your challenge -- including any appropriate video lecture   references ) . 

 I will apply the learning launch tool for new product development . Learning launch tool   involves quick prototyping & refinement of the selected ideas followed by involvement   of customers for their feedback to see if prototype meets their and end consumer ’s needs   ( co - creation ) . We will do “ soft / mini launch ” of our product to select few customers ,   customers will make the cosmetic product and do launch ( of their cosmetic product ) in   niche market for consumer feedback . Feedback can be taken over 6 - 12 months before   deciding on the final launch of our product . 

 3 .   Application : Describe how you applied the tool you selected to your challenge 

 ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . Learning   launch will involve initial close engagement with select few customers to test quick   prototypes ( colours made in the lab or pilot ) , post that we will incorporate the   learnings / feedback from customers in a new prototype . Customers ( Ex . P&G ) will check   feedback from their consumers , at the same time we can also involve small panellist   ( potential end consumers ) to evaluate our own products . We can incorporate feedback   from all the customers / consumers in fine - tuning the product ( based on the feedback ) . We   can optionally engage customers again with the improved prototypes . Finally , we will   manufacture this product to do a mini launch to our customers ( Ex P&G ) .   This mini launch   will be only for select few customers to check their products in intended markets . We will   see customer and consumers response over the period of 6 - 12 months and depending 

 on the outcome proceed with full launch of product globally to all the customers with   clearly defined benefits . This is a pretty effective way of developing and testing a product   as all stakeholders are involved development / prototyping / testing / improvements / launch .   Products where timelines are short ( few months ) , this method would not be very effective   as it involves feedback from multiple customers and consumers before proceeding for   main product launch . 

 4 .   Insight : Describe the insight you gained from applying the tool you selected to 

 your challenge ( e.g. , how an insight affected your thinking about the challenge and   about design thinking more broadly ) . 

 If only R&D or innovation or sales dept works alone to develop prototypes and tests   them individually in silos , we would not really know what customers want and what end   consumers want . Even if we have all this information , product could still fail , so its critical   to voice of customers with mini launch and then proceed with final product launch . Quick   prototyping , learning launches , voice of customers , co - creations are key to any product   development company . 

 5 .   Approach : Describe what you might do differently next time -- applying the same 

 tool you selected or a different one -- and the reason(s ) why . 

 Products which need long development times , lengthy testing times and have short shelf- life ( life - cycles ) would probably not fit the learning launch approach . In such cases , it   would be absolutely essential to know consumer preferences , white spaces , customer   pain areas so that those can be incorporated into product development . Additionally , one   could engage internal panellist to test new product prototypes and give quick feedbacks .    Product development teams also needs to know the exact product parts / functions which   needs fine tuning to align with new customer preferences for faster execution .
### Output: 