Reflection – Learning Launch 

 Challenge 

 I work with an Oil & Gas company in   the Corporate strategy department and responsible for   conceptualizing and implementing digital initiatives across different business units ( Retail , LPG ,   Lubricants , Aviation , I&C , Gas )   across the organization . Currently our team working with our   Retail business unit , which caters to fuels ( Motorspirit , Diesel , CNG ) requirements of customers   through Fuels and Gas station , to improve customer experience at our fuel stations . 

 We identified 4 - 5 digital initiatives under digital transformation exercise of Retail BU . One of   the initiatives we wanted to implement was Prepay before fuel options wherein the customer   will pay to our company in advance through online payment options like Netbanking , UPI etc .   We identified 6 key features under this initiatives and confident that the solution will like and   use by customers . However , basis my learning from this course , I suggested to test the key   assumptions and test the different elements of the solution before investing into the   technology . 

 Selection    As there were multiple key elements of Prepayment solution , it was important to test the   customer desirability and key assumptions before developing the full solutions .   We selected   “ Learning Launch Tool ” as it is important to conduct small experiments and test our idea and   prototype before designing the final solution . 

 Application    For our first learning launch , we decided to do “ Concept testing ” with 6 identified key elements   under prepayment solution to assess desirability of solution with customers . We use card   categorization and sorting methodology to understand customer desirability ( and the reason )   for each 6 identified key features . We identified 20 people across 3 segments ( segment cuts are   basis age groups , genders & fueling behaviors ) and interviewed them for concept testing .      Basis positive customer feedback during concept testing , we decided to do second learning   launch by conducting “ functional prototype testing ” with our customers at fuel stations . We   identified 2 fuel stations in two different geography ( one in urban city and one in rural area ) to   test the solution with customers . We designed to conduct 3 days functional prototype testing in   each location covering all 6 identified key features . We developed a small application to test   the prototype and tested with 300 customers in each location capturing their feedback . 

 Insight 

 By applying the learning launch tool , our team tested the desirability of key features with   customers along with key assumptions . Although , we   thought that all the 6 key features of the   Prepayment solutions was liked by the users , after completing functional prototype testing , the   actual results reveal that 4 out of 6 features liked by users . Also , the key assumption   was that   customers are comfortable in doing Prepayment for fuel before coming to the fuel stations , but   prototype testing revealed that customers are much more comfortable to Prepay for fuel at the   fuel stations than prepay before visiting the fuel stations .   The insights were shared with Retail   BU and the team is incorporating the insights for final product design . 

 Approach 

 After seeing the result from our functional prototype testing and value of “ Learning Launch   Tool ” , our team has decided to use the “ Learning Launch Tool ” in our digital initiatives to test   the customer desirability and key assumptions and incorporate the insights into final product   design . Our team has realized the importance of doing quick prototyping and testing the   customer desirability and key assumption before implementing the final solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge 

 I work with an Oil & Gas company in   the Corporate strategy department and responsible for   conceptualizing and implementing digital initiatives across different business units ( Retail , LPG ,   Lubricants , Aviation , I&C , Gas )   across the organization . Currently our team working with our   Retail business unit , which caters to fuels ( Motorspirit , Diesel , CNG ) requirements of customers   through Fuels and Gas station , to improve customer experience at our fuel stations . 

 We identified 4 - 5 digital initiatives under digital transformation exercise of Retail BU . One of   the initiatives we wanted to implement was Prepay before fuel options wherein the customer   will pay to our company in advance through online payment options like Netbanking , UPI etc .   We identified 6 key features under this initiatives and confident that the solution will like and   use by customers . However , basis my learning from this course , I suggested to test the key   assumptions and test the different elements of the solution before investing into the   technology . 

 Selection    As there were multiple key elements of Prepayment solution , it was important to test the   customer desirability and key assumptions before developing the full solutions .   We selected   “ Learning Launch Tool ” as it is important to conduct small experiments and test our idea and   prototype before designing the final solution . 

 Application    For our first learning launch , we decided to do “ Concept testing ” with 6 identified key elements   under prepayment solution to assess desirability of solution with customers . We use card   categorization and sorting methodology to understand customer desirability ( and the reason )   for each 6 identified key features . We identified 20 people across 3 segments ( segment cuts are   basis age groups , genders & fueling behaviors ) and interviewed them for concept testing .      Basis positive customer feedback during concept testing , we decided to do second learning   launch by conducting “ functional prototype testing ” with our customers at fuel stations . We   identified 2 fuel stations in two different geography ( one in urban city and one in rural area ) to   test the solution with customers . We designed to conduct 3 days functional prototype testing in   each location covering all 6 identified key features . We developed a small application to test   the prototype and tested with 300 customers in each location capturing their feedback . 

 Insight 

 By applying the learning launch tool , our team tested the desirability of key features with   customers along with key assumptions . Although , we   thought that all the 6 key features of the   Prepayment solutions was liked by the users , after completing functional prototype testing , the   actual results reveal that 4 out of 6 features liked by users . Also , the key assumption   was that   customers are comfortable in doing Prepayment for fuel before coming to the fuel stations , but   prototype testing revealed that customers are much more comfortable to Prepay for fuel at the   fuel stations than prepay before visiting the fuel stations .   The insights were shared with Retail   BU and the team is incorporating the insights for final product design . 

 Approach 

 After seeing the result from our functional prototype testing and value of “ Learning Launch   Tool ” , our team has decided to use the “ Learning Launch Tool ” in our digital initiatives to test   the customer desirability and key assumptions and incorporate the insights into final product   design . Our team has realized the importance of doing quick prototyping and testing the   customer desirability and key assumption before implementing the final solution .
### Output: 