Reflection – Mind Mapping 

 Challenge 

 The challenge chosen is to create a better customer experience in a Mall for customers who   choose to go for a Gondola Ride . The Gondola Rides is a communication mode in the city of   Venice , Italy . Inspired by the same , the ride was introduced in a Shopping Mall in Delhi , India   by constructing an artificial canal with manually operated boats which can carry a maximum of 4   passengers . However , the customers do not prefer being something unique in the city . So , we   looked ways to improve the customer experience by using Design Thinking method for   increasing the revenue through the Gondola Ride . 

 Problem Statement : Reinventing the Gondola Ride Entertainment service 

 Selection 

 I have chosen Mind Mapping as a tool to generate ideas with my team . I have chosen different   verticals to collect various ideas on how the service and experience level can be improved to   attract more customers . 

 Application 

 In order to improve the ride , we created different verticals were the customer experience can be   improved . The 4 verticals that we identified are 1 ) What we see 2 ) What we hear 3 ) What we   Think and Feel 4 ) What we do . We identified ways how we can improve these four experiences   for the customer . We began collecting ideas for improving each aspect in the process of Mind   Mapping . 

 To improve what we see , we added under water lights and indoor aquarium fishes to the water   that will look pleasing to the eyes of the customer . To improve what we hear , we collected ideas   from the team . The team suggested the usage of music which will create a Venice theme . Italian   songs were decided to played during the ride , so that customer feels the experience according to   the theme .   To improve what we think and feel , the team decided to provide an experience for   the customers to paddle the boat themselves . This will give them a feel of ownership . Hence , we   wanted to have the feature of safety in mind by adding life jackets for the passengers to avoid   any uncertainty while we allow the passengers to paddle the boat under trained supervisors . To   improve what we do , we wanted to create a hassle - free process to enjoy the ride . So , we added   the option of digital payment . So , customers can board the ride and pay the service provider   while on the go saving time as well man power in the process . 

 Insight 

 By using the Mind Mapping tool , our team was able to generate new ideas that can help in   improving the customer experience during the Gondola Ride . This will in turn increase the   revenue as a happy customer always tend to bring a new customer . We brought all stakeholders   in to the picture for brainstorming and collected and eliminated ideas with the team support for a   common goal . We also defined the customer journey map to identify the areas of improvement   so that the best experience and value for money can be delivered . 

 Approach 

 During this process , our team went to the spot and spoke with more than 15 customers to   understand their experience . We also tried to understand the price - quality perception from the   customers point of view . This enabled us to widen the thinking by destroying the boundaries of   generating new ideas . We are planning to apply this phase by phase to understand the liking of   the customers . All the four phases will be applied one by one analysing the improvement of the   process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge 

 The challenge chosen is to create a better customer experience in a Mall for customers who   choose to go for a Gondola Ride . The Gondola Rides is a communication mode in the city of   Venice , Italy . Inspired by the same , the ride was introduced in a Shopping Mall in Delhi , India   by constructing an artificial canal with manually operated boats which can carry a maximum of 4   passengers . However , the customers do not prefer being something unique in the city . So , we   looked ways to improve the customer experience by using Design Thinking method for   increasing the revenue through the Gondola Ride . 

 Problem Statement : Reinventing the Gondola Ride Entertainment service 

 Selection 

 I have chosen Mind Mapping as a tool to generate ideas with my team . I have chosen different   verticals to collect various ideas on how the service and experience level can be improved to   attract more customers . 

 Application 

 In order to improve the ride , we created different verticals were the customer experience can be   improved . The 4 verticals that we identified are 1 ) What we see 2 ) What we hear 3 ) What we   Think and Feel 4 ) What we do . We identified ways how we can improve these four experiences   for the customer . We began collecting ideas for improving each aspect in the process of Mind   Mapping . 

 To improve what we see , we added under water lights and indoor aquarium fishes to the water   that will look pleasing to the eyes of the customer . To improve what we hear , we collected ideas   from the team . The team suggested the usage of music which will create a Venice theme . Italian   songs were decided to played during the ride , so that customer feels the experience according to   the theme .   To improve what we think and feel , the team decided to provide an experience for   the customers to paddle the boat themselves . This will give them a feel of ownership . Hence , we   wanted to have the feature of safety in mind by adding life jackets for the passengers to avoid   any uncertainty while we allow the passengers to paddle the boat under trained supervisors . To   improve what we do , we wanted to create a hassle - free process to enjoy the ride . So , we added   the option of digital payment . So , customers can board the ride and pay the service provider   while on the go saving time as well man power in the process . 

 Insight 

 By using the Mind Mapping tool , our team was able to generate new ideas that can help in   improving the customer experience during the Gondola Ride . This will in turn increase the   revenue as a happy customer always tend to bring a new customer . We brought all stakeholders   in to the picture for brainstorming and collected and eliminated ideas with the team support for a   common goal . We also defined the customer journey map to identify the areas of improvement   so that the best experience and value for money can be delivered . 

 Approach 

 During this process , our team went to the spot and spoke with more than 15 customers to   understand their experience . We also tried to understand the price - quality perception from the   customers point of view . This enabled us to widen the thinking by destroying the boundaries of   generating new ideas . We are planning to apply this phase by phase to understand the liking of   the customers . All the four phases will be applied one by one analysing the improvement of the   process .
### Output: 