Example reflexion – Mind mapping 

 Challenge : 

 In October 2013 was launched the “ Territory Start Up ” initiative in Grenoble ( France ) . The idea was to work on   40 new projects of sustainable development and social innovation , involving entrepreneurs or non - profit   organizations from the city . Lots of volunteers took part in workshops aiming to improve the projects , and to   suggest new insights regarding their business models . The purpose was to help entrepreneurs go back home   with stronger , more relevant projects that would attract investors . 

 As an HR consultant , I was invited to lead one of the workshops , to help the Emmaüs association , which   employs homeless people to collect second - hand objects and resell them in flea markets . The association   wanted to develop a new service : sandblasting old pieces of furniture , to allow their new owners to renovate   or decorate them as they please . Take a Louis XIII cabinet , remove old varnish or paint , and resell it so that   buyers may paint it according to their own taste and make it a customized design object ( see below ) . Emmaus   wanted to open a point of sale in the city center , to address new well - off customers . My objective was to lead a   workshop with 8 volunteers , in order to find as many new insights as possible to optimize their project . 

 Selection : 

 The choice of the tool was imposed by the organizers , and it was common to all 40 workshops : a quick 45- minute creativity session and Mind Map , with 4 steps :   - Inclusion game : building a tower with sheets of paper   - Presentation of the project by Emmaüs , that had brought samples of sandblasted pieces of furniture . Actually ,   everybody knows this very popular non - profit organization in France . They did not need long speeches .   - after some time for individual reflection , participants were asked to write down their ideas on sticky notes .   - MIND MAP : insights were shared and sorted into 8 themes that had been defined in advance . 

 Other tools could possibly have been used :   - The usual brain storming , with insight directly thrown on paper board , with the risk that the most talkative   people would monopolize speech .   - Drawing technique , which puts everyone on an equal footing , and which is sometimes more creative than   written expression . There may not have been consensus among the 40 facilitators to use this more   unconventional method .   - The themes for the MIND MAP could have been freely chosen during the animation , instead of being fixed in   advance , but organizers wanted to make the facilitators ’ work easier .   The organizers chose a rather consensual and safe method , given the context of these 40 workshops at the   same time . 

 Unlike examples given buy Nicole Ferguson in her video , this mind map was not intended to sort out a large   amount of data collected upstream during a " What is " phase . The idea was to generate ideas on some pre- defined themes , and to quickly generate clear ideas for the rest of the evening . We actually had to summarize   the ideas afterwards into a business model and pitch it in front of investors and partners . 

 Application : 

 We used the method as described above . The participants generated a great deal of new ideas . The project was   indeed particularly exciting , and everyone could feel concerned by these products , as potential customers . An   Emmaus team attended the exchanges and was able to note everything that was said , live . 

 The ideas have been divided into the following topics : 

 -   Who are the potential customers for this furniture ? 

 -   How could we get in touch with them ? 

 -   How do you imagine the new point of sale in the city center ? 

 -   Could we figure out other products or services that could be sold in the same shop ? 

 -   How could we use this service to enhance the image and social status of the Emmaus Companions ? 

 In each section , insights were again grouped into themes . Key ideas emerged : cooperation with local art and   design schools , signature of each piece of furniture by the Companion who renovated it , participation in   student welcome days on the university campus , itinerant showroom bus ...   This phase of ideation and Mind Mapping was followed by a “ convergence ” phase ( i.e. focus on 3 possible   business models ) and the writing of a final summarized business model and its pitch . 

 Insight : 

 During this workshop two social classes came together : on the one hand the Companions of Emmaus , who   were formerly homeless , rather manual people . They were very proud to show us photographs of their   sandblasting machine , but also eager to go one step further and be confronted with new , creative methods . On 

 the other hand , we had the participants in the workshop : that is to say , downtown residents , rather intellectual   and well - off people , who were also potential buyers . The workshop showed the unifying power of the MIND   MAPPING tool , and its ability to align people , as mentioned by Pr . Moore in her video . Everybody agreed on the   most relevant ideas and Emmaus was able to present their project and pitch it in front of the audience at the   end of the evening . Some ideas seemed to be obvious , and bound to be implemented quickly , even though   they did not even exist one hour before . We were between " What if " and " What wows " , with participants   clearly expressing their preferences . Enthusiasm is key at this stage .      This could be a bias however : did not we go too fast , with this kind of animation ? Maybe other , less   spectacular ideas , would deserve a closer examination . " Remain in question " as Grazia Lee would say . 

 Approach 

 Mind mapping was only one of the steps of a very busy evening , and it was quite short . The purpose of this   evening was actually more public relations and promotion , than just ideation and the improvement of the   business models of the startups that were presented . What kind of results would the MIND MAPPING tool have   given if we had more time , for example 1:30 instead of 45 minutes ? I 'm not sure it would have generated many   more ideas . The goal was not necessarily to be comprehensive , but to generate enthusiasm . Therefore ,   providing the context , we would probably do the same . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example reflexion – Mind mapping 

 Challenge : 

 In October 2013 was launched the “ Territory Start Up ” initiative in Grenoble ( France ) . The idea was to work on   40 new projects of sustainable development and social innovation , involving entrepreneurs or non - profit   organizations from the city . Lots of volunteers took part in workshops aiming to improve the projects , and to   suggest new insights regarding their business models . The purpose was to help entrepreneurs go back home   with stronger , more relevant projects that would attract investors . 

 As an HR consultant , I was invited to lead one of the workshops , to help the Emmaüs association , which   employs homeless people to collect second - hand objects and resell them in flea markets . The association   wanted to develop a new service : sandblasting old pieces of furniture , to allow their new owners to renovate   or decorate them as they please . Take a Louis XIII cabinet , remove old varnish or paint , and resell it so that   buyers may paint it according to their own taste and make it a customized design object ( see below ) . Emmaus   wanted to open a point of sale in the city center , to address new well - off customers . My objective was to lead a   workshop with 8 volunteers , in order to find as many new insights as possible to optimize their project . 

 Selection : 

 The choice of the tool was imposed by the organizers , and it was common to all 40 workshops : a quick 45- minute creativity session and Mind Map , with 4 steps :   - Inclusion game : building a tower with sheets of paper   - Presentation of the project by Emmaüs , that had brought samples of sandblasted pieces of furniture . Actually ,   everybody knows this very popular non - profit organization in France . They did not need long speeches .   - after some time for individual reflection , participants were asked to write down their ideas on sticky notes .   - MIND MAP : insights were shared and sorted into 8 themes that had been defined in advance . 

 Other tools could possibly have been used :   - The usual brain storming , with insight directly thrown on paper board , with the risk that the most talkative   people would monopolize speech .   - Drawing technique , which puts everyone on an equal footing , and which is sometimes more creative than   written expression . There may not have been consensus among the 40 facilitators to use this more   unconventional method .   - The themes for the MIND MAP could have been freely chosen during the animation , instead of being fixed in   advance , but organizers wanted to make the facilitators ’ work easier .   The organizers chose a rather consensual and safe method , given the context of these 40 workshops at the   same time . 

 Unlike examples given buy Nicole Ferguson in her video , this mind map was not intended to sort out a large   amount of data collected upstream during a " What is " phase . The idea was to generate ideas on some pre- defined themes , and to quickly generate clear ideas for the rest of the evening . We actually had to summarize   the ideas afterwards into a business model and pitch it in front of investors and partners . 

 Application : 

 We used the method as described above . The participants generated a great deal of new ideas . The project was   indeed particularly exciting , and everyone could feel concerned by these products , as potential customers . An   Emmaus team attended the exchanges and was able to note everything that was said , live . 

 The ideas have been divided into the following topics : 

 -   Who are the potential customers for this furniture ? 

 -   How could we get in touch with them ? 

 -   How do you imagine the new point of sale in the city center ? 

 -   Could we figure out other products or services that could be sold in the same shop ? 

 -   How could we use this service to enhance the image and social status of the Emmaus Companions ? 

 In each section , insights were again grouped into themes . Key ideas emerged : cooperation with local art and   design schools , signature of each piece of furniture by the Companion who renovated it , participation in   student welcome days on the university campus , itinerant showroom bus ...   This phase of ideation and Mind Mapping was followed by a “ convergence ” phase ( i.e. focus on 3 possible   business models ) and the writing of a final summarized business model and its pitch . 

 Insight : 

 During this workshop two social classes came together : on the one hand the Companions of Emmaus , who   were formerly homeless , rather manual people . They were very proud to show us photographs of their   sandblasting machine , but also eager to go one step further and be confronted with new , creative methods . On 

 the other hand , we had the participants in the workshop : that is to say , downtown residents , rather intellectual   and well - off people , who were also potential buyers . The workshop showed the unifying power of the MIND   MAPPING tool , and its ability to align people , as mentioned by Pr . Moore in her video . Everybody agreed on the   most relevant ideas and Emmaus was able to present their project and pitch it in front of the audience at the   end of the evening . Some ideas seemed to be obvious , and bound to be implemented quickly , even though   they did not even exist one hour before . We were between " What if " and " What wows " , with participants   clearly expressing their preferences . Enthusiasm is key at this stage .      This could be a bias however : did not we go too fast , with this kind of animation ? Maybe other , less   spectacular ideas , would deserve a closer examination . " Remain in question " as Grazia Lee would say . 

 Approach 

 Mind mapping was only one of the steps of a very busy evening , and it was quite short . The purpose of this   evening was actually more public relations and promotion , than just ideation and the improvement of the   business models of the startups that were presented . What kind of results would the MIND MAPPING tool have   given if we had more time , for example 1:30 instead of 45 minutes ? I 'm not sure it would have generated many   more ideas . The goal was not necessarily to be comprehensive , but to generate enthusiasm . Therefore ,   providing the context , we would probably do the same .
### Output: 