Reflection : Learning Launch 

 Challenge : 

 Educating initiatives for the Chronic Kidney disease patients on the Diet and Nutrition aspects of   Disease ,   as the disease comes with lot of restriction in Dietary habits . The patient has lot of questions   regarding what is the right type of diet for him , but the most of the questions do not get answered at   the Clinics due to paucity of time . The challenge is to address it by creating credible patient awareness   content and providing one stop platform for the patients and care givers . 

 Selection : 

 The chronic kidney patients do not have many dedicated credible source available online on diet and   nutrition . Keeping in mind learning launch tool quick feedback / in sighting process we interviewed 5   Healthcare Professionals to understand the severity of this problem and also conducted the one on one   interview with 10 - 15 patients in a week ’s time . We tried to understand the different platforms through   which patients try to get the information currently and how authentic that knowledge base is . 

 Application : 

 With the learning and feedback received from the market research we found that most of the patients   are not interested in reading and would like to view the informative content . The patients were   searching youtube for Videos on diet and nutrition . We decided to create a dedicated youtube channel   for educating the Chronic Kidney Patients on Diet and Nutrition . We generated credible content with   help of expert renal nutritionist and nephrologists . Also , the content was vernacular as lot of patients   requested for the same during our interaction with them . The channel is promoted organically and also   due to the quality of content being recommended by the peers and HCP to the patients . 

 Insights & Approach : 

 India is a vast country with lot of different languages and eating habits . We need to create the content   keeping in mind the regional eating habits and the preferred languages in those areas . Also , we need to   promote the platforms through other social media platforms available to maximize our increase to   Kidney disease patients . 

 We internally developed patient education content , content shared by the healthcare professionals , also   planning to add the Success stories of Patients who are coping well with the disease . 

 We saw a good traction in the channel with more than 2k subscribers . The learning that we got is that   we need to be regular in posting the content and try to make the videos more interesting with a short   duration of 5 - 7 minutes . 

 The learning Launch tool helped us in quick insights and enabled quick action within limited budget . 

 At the end we are happy that we are trying to address the need gap that currently Chronic Kidney   disease patients have and hopefully it would result in better outcome for the patients in longer run . 

 Regards , 

 Laxman Patil 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Laxman Patil
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection : Learning Launch 

 Challenge : 

 Educating initiatives for the Chronic Kidney disease patients on the Diet and Nutrition aspects of   Disease ,   as the disease comes with lot of restriction in Dietary habits . The patient has lot of questions   regarding what is the right type of diet for him , but the most of the questions do not get answered at   the Clinics due to paucity of time . The challenge is to address it by creating credible patient awareness   content and providing one stop platform for the patients and care givers . 

 Selection : 

 The chronic kidney patients do not have many dedicated credible source available online on diet and   nutrition . Keeping in mind learning launch tool quick feedback / in sighting process we interviewed 5   Healthcare Professionals to understand the severity of this problem and also conducted the one on one   interview with 10 - 15 patients in a week ’s time . We tried to understand the different platforms through   which patients try to get the information currently and how authentic that knowledge base is . 

 Application : 

 With the learning and feedback received from the market research we found that most of the patients   are not interested in reading and would like to view the informative content . The patients were   searching youtube for Videos on diet and nutrition . We decided to create a dedicated youtube channel   for educating the Chronic Kidney Patients on Diet and Nutrition . We generated credible content with   help of expert renal nutritionist and nephrologists . Also , the content was vernacular as lot of patients   requested for the same during our interaction with them . The channel is promoted organically and also   due to the quality of content being recommended by the peers and HCP to the patients . 

 Insights & Approach : 

 India is a vast country with lot of different languages and eating habits . We need to create the content   keeping in mind the regional eating habits and the preferred languages in those areas . Also , we need to   promote the platforms through other social media platforms available to maximize our increase to   Kidney disease patients . 

 We internally developed patient education content , content shared by the healthcare professionals , also   planning to add the Success stories of Patients who are coping well with the disease . 

 We saw a good traction in the channel with more than 2k subscribers . The learning that we got is that   we need to be regular in posting the content and try to make the videos more interesting with a short   duration of 5 - 7 minutes . 

 The learning Launch tool helped us in quick insights and enabled quick action within limited budget . 

 At the end we are happy that we are trying to address the need gap that currently Chronic Kidney   disease patients have and hopefully it would result in better outcome for the patients in longer run . 

 Regards , 

 Laxman Patil
### Output: 