Reflection – Visualisation     Challenge & Selection     As a graphic designer on a large team of designers , we use visualisation every day . We are   visual thinkers . I tend to use this tool at the beginning of the simplest design projects to get   the brief clear in my own brain . However , the steps outlined in this Design Thinking course ,   proved that we should be including members from other teams and stakeholders in this   step of the process .     I work in the aviation industry and work on the design of on board menus and duty free   magazines . The challenge facing our team currently is pressure to make these printed   materials still accessible in a hands - free way , in preparation for the return of air travel after   the Coronavirus pandemic . The way we used to distribute printed materials and have cabin   crew interact with passengers will no longer be possible .     Application     We start as a group , in this group we include , category managers , product managers ,   designers , videographers , developers and crew training co - ordinators . I have learned from   this course that a broad selection from the company is key to understand the needs of the   passenger and each department . This all is now going on via Zoom conference , but we   gather visuals of the process as it currently exists . We together point out all the processes   that will need changing . We show visuals of the plane , the seat , the tray , the seat pocket ,   the plane screens . This allows everyone from the varied teams to visualise the plane and   make an informed opinion on what we have to work with in the future .     We now need to consider that passengers will not be greeted or in close proximity to crew   any more . We still want the passenger to buy product on board . We create a visual map on   the screen detailing the steps of the passenger . We also detail the areas in the passengers   close proximity that still allows content to be used . There is the back of the seat , the head   rest , the screen and the foldable tray . We move on to sketching ideas of how these areas   within the view of the passenger could be used to be the new home for the menus .      It was very effective to have all different areas of the company providing insight to this new   challenge . Everything taking place over conference video call had its own challenges but all   in all it proved effective .     Insights     We found that a short term solution would be needed . Using our visualisation of the areas   of the seat , we found the back of the foldable tray would be a prime location for a flat decal   or sticker menu . This sits right at the passengers ’ eyeline and is a reasonable distance to be   easily read . Printing of these could be organised easily . The product and category teams   could curate a new smaller menu or non - perishable goods that can be introduced when   flights resume . A small selection is better than none initially , we all agreed . This visualisation 

 technique helped teams that would tend not to be involved in design decisions , get involved   and give vital insight into what is possible .     Approach     This process will have to be revisited very soon . The printed menus are a short term   solution . We want to go back and apply the entire design thinking process into creating an   experience that is more digital . The printed item needs application by staff and ca n’t be   updated easily . It will be an iterative process that needs testing and involvement on the IT   side to make an application for passengers or an integration with airline apps , so that we   can have a dynamic menu that the passenger can control from their own device . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualisation     Challenge & Selection     As a graphic designer on a large team of designers , we use visualisation every day . We are   visual thinkers . I tend to use this tool at the beginning of the simplest design projects to get   the brief clear in my own brain . However , the steps outlined in this Design Thinking course ,   proved that we should be including members from other teams and stakeholders in this   step of the process .     I work in the aviation industry and work on the design of on board menus and duty free   magazines . The challenge facing our team currently is pressure to make these printed   materials still accessible in a hands - free way , in preparation for the return of air travel after   the Coronavirus pandemic . The way we used to distribute printed materials and have cabin   crew interact with passengers will no longer be possible .     Application     We start as a group , in this group we include , category managers , product managers ,   designers , videographers , developers and crew training co - ordinators . I have learned from   this course that a broad selection from the company is key to understand the needs of the   passenger and each department . This all is now going on via Zoom conference , but we   gather visuals of the process as it currently exists . We together point out all the processes   that will need changing . We show visuals of the plane , the seat , the tray , the seat pocket ,   the plane screens . This allows everyone from the varied teams to visualise the plane and   make an informed opinion on what we have to work with in the future .     We now need to consider that passengers will not be greeted or in close proximity to crew   any more . We still want the passenger to buy product on board . We create a visual map on   the screen detailing the steps of the passenger . We also detail the areas in the passengers   close proximity that still allows content to be used . There is the back of the seat , the head   rest , the screen and the foldable tray . We move on to sketching ideas of how these areas   within the view of the passenger could be used to be the new home for the menus .      It was very effective to have all different areas of the company providing insight to this new   challenge . Everything taking place over conference video call had its own challenges but all   in all it proved effective .     Insights     We found that a short term solution would be needed . Using our visualisation of the areas   of the seat , we found the back of the foldable tray would be a prime location for a flat decal   or sticker menu . This sits right at the passengers ’ eyeline and is a reasonable distance to be   easily read . Printing of these could be organised easily . The product and category teams   could curate a new smaller menu or non - perishable goods that can be introduced when   flights resume . A small selection is better than none initially , we all agreed . This visualisation 

 technique helped teams that would tend not to be involved in design decisions , get involved   and give vital insight into what is possible .     Approach     This process will have to be revisited very soon . The printed menus are a short term   solution . We want to go back and apply the entire design thinking process into creating an   experience that is more digital . The printed item needs application by staff and ca n’t be   updated easily . It will be an iterative process that needs testing and involvement on the IT   side to make an application for passengers or an integration with airline apps , so that we   can have a dynamic menu that the passenger can control from their own device .
### Output: 