Challenge      I am a member of my organization ’s Sustainable Finance team which handles loans for projects   such as energy efficiency , renewable energy , and climate resilience . I am responsible for the   organization and implementation of our team ’s marketing and communications initiatives . With   COVID-19 pandemic restrictions being raised around the world , face - to - face corporate selling   events came to a pause . The challenge is to transition the implementation of marketing activities   online while ensuring an engaging and effective event program design that would generate   sales leads .        Selection     Platforms for online meetings and webinars are widely available . These have basic features that   can facilitate forums such as screen - sharing , break - out rooms , and chat boxes for questions or   comments from the participants . Our team has used other design thinking tools to review the   usual program of face - to - face corporate selling events , tweak it to suit a webinar format , and to   conduct a dry run . We are ready to use the learning launch tool to test how effective the revised   design of our marketing event is .        Application     Our first launch is a large - scale webinar with an expected attendance of 250 to 300 middle and   senior management officers from various companies . The topic was a general sustainability   concept — Natural Disaster and Business Resilience ; the three sessions for which are aimed to   encourage participants to employ sustainable engineering interventions for their properties in   order to become climate - resilient and at the same time , have the bank help fund these projects .   For this launch , we were able to reach the target number of attendance with a 20 % fall - out rate   from the number of total registrations . There was active participation from the audience during   the open forum . However , the webinar failed to create client leads .     The team once again reviewed the program design and decided to go with a topic that allows for   a direct presentation and discussion of the team ’s financing options and services . We also   opted to conduct the online event with a smaller , more targeted audience . With these changes ,   our team did a second launch of the webinar which focused on giving the participants a step - by- step guide on shifting to solar energy as well as an introduction to the bank ’s Sustainable   Finance program . The audience consisted of not only finance officers , but also engineers and   technical teams of corporations . As with the first launch , there was a good audience turn - out   and an engaging open forum . But this time , the team was able to receive a good number of loan   inquiries from the participants who attended the webinar . 

 Insight     Using the learning launch tool allowed the team test our assumptions on attendee turn - out ,   audience participation , and lead - generation . While we were able to reach the number of   expected participants and had good participant - panelist interaction for both launches , the team   was not able generate leads as expected . It was only with the revisions made to the program   design that we achieved this . The learning launch tool allowed the team to see how customers 

 would respond to our online marketing initiatives . It made the team recognize what the project ’s   strengths and weakness are as well as what part of it needs to be improved .     By refining the webinar based on the launch results , it can now be scalable in terms of the   number of times it can be conducted in a year for various product - focused topics . Even with the   eventual transition back to face - to - face marketing activities , the forum model we have   established is seen to remain effective and sustainable .        Approach     For any marketing initiative , it seems that learning launch is the appropriate tool to be used . This   is because the success of product marketing and communications is primarily based on   customer behavior . And while we may have historical data on customer response to our   products and services , we ultimately assume anticipated customer behavior therefore we have   to test these assumptions in order to know what works and what does not . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge      I am a member of my organization ’s Sustainable Finance team which handles loans for projects   such as energy efficiency , renewable energy , and climate resilience . I am responsible for the   organization and implementation of our team ’s marketing and communications initiatives . With   COVID-19 pandemic restrictions being raised around the world , face - to - face corporate selling   events came to a pause . The challenge is to transition the implementation of marketing activities   online while ensuring an engaging and effective event program design that would generate   sales leads .        Selection     Platforms for online meetings and webinars are widely available . These have basic features that   can facilitate forums such as screen - sharing , break - out rooms , and chat boxes for questions or   comments from the participants . Our team has used other design thinking tools to review the   usual program of face - to - face corporate selling events , tweak it to suit a webinar format , and to   conduct a dry run . We are ready to use the learning launch tool to test how effective the revised   design of our marketing event is .        Application     Our first launch is a large - scale webinar with an expected attendance of 250 to 300 middle and   senior management officers from various companies . The topic was a general sustainability   concept — Natural Disaster and Business Resilience ; the three sessions for which are aimed to   encourage participants to employ sustainable engineering interventions for their properties in   order to become climate - resilient and at the same time , have the bank help fund these projects .   For this launch , we were able to reach the target number of attendance with a 20 % fall - out rate   from the number of total registrations . There was active participation from the audience during   the open forum . However , the webinar failed to create client leads .     The team once again reviewed the program design and decided to go with a topic that allows for   a direct presentation and discussion of the team ’s financing options and services . We also   opted to conduct the online event with a smaller , more targeted audience . With these changes ,   our team did a second launch of the webinar which focused on giving the participants a step - by- step guide on shifting to solar energy as well as an introduction to the bank ’s Sustainable   Finance program . The audience consisted of not only finance officers , but also engineers and   technical teams of corporations . As with the first launch , there was a good audience turn - out   and an engaging open forum . But this time , the team was able to receive a good number of loan   inquiries from the participants who attended the webinar . 

 Insight     Using the learning launch tool allowed the team test our assumptions on attendee turn - out ,   audience participation , and lead - generation . While we were able to reach the number of   expected participants and had good participant - panelist interaction for both launches , the team   was not able generate leads as expected . It was only with the revisions made to the program   design that we achieved this . The learning launch tool allowed the team to see how customers 

 would respond to our online marketing initiatives . It made the team recognize what the project ’s   strengths and weakness are as well as what part of it needs to be improved .     By refining the webinar based on the launch results , it can now be scalable in terms of the   number of times it can be conducted in a year for various product - focused topics . Even with the   eventual transition back to face - to - face marketing activities , the forum model we have   established is seen to remain effective and sustainable .        Approach     For any marketing initiative , it seems that learning launch is the appropriate tool to be used . This   is because the success of product marketing and communications is primarily based on   customer behavior . And while we may have historical data on customer response to our   products and services , we ultimately assume anticipated customer behavior therefore we have   to test these assumptions in order to know what works and what does not .
### Output: 