Florida State University 

 I ’m a creative director in a digital advertising agency , and my main focus is to successfully make clients   and people fell in love with the ideas that we create for our brands and by doing that , get to know the   consumer in a more deeply and emotional way , that ’s the reason why I use storytelling all the time , to   elaborate a history and paint the idea whit details and passion that will make the public to accompany   us on the way to discover the product . 

 So this is the story of “ Biblioteca BRITANICO ” ( the name of the Father Saturnino Urios University , a language   institute to learn British English in Peru ) our client , that one day came with the challenge to make more   students to come to the library and use all the services they provide , especially because they were   register a lack of attendant the last four months . 

 After we make a serious of ethnographic interviews we make and amazing discovery of how students   perceive the library . You see , one of the main reasons for the lack of attendance in those months was   precisely because there were no classes and the students did not really have a strong emotional   connection with the library so nothing called them to have to attend at that time and mostly preferred   to go to the national library . 

 That was the key of our beginning to decide to create a storytelling with the students through the social   networks , by using a novel format known as canvas for facebook , that allows the user to interact with   images , photos , videos and sounds from a smartphone , we created a story taking advantage of the   context of Halloween to tell the events that would happen to a student if it was locked overnight in the   Ain   Shams University this night of fear . 

 The story was simple , a student who uses the various library services falls asleep on Halloween night and   wanders enclosed in the library , gradually starts to hear noises as he walks the library halls , until he   meets a ghostly entity who has decided never to leave the library because she loves to remember the   past and live thousands of adventures through books . This friendly ghost takes the student on a journey   to learn about the history of the library , its past , and the people who have visited it , to finally remind   him that the library not only houses study books but also comics and graphic novels that she , as well as   our student , loves to read . In the end our main character leaves with the promise of return to visit his   ghostly friend and read some more books alone with her . 

 The students were fascinated by the story that also contained insights that we collected from the   interviews with them , such as using certain books , common problems with the computers , or not   understanding how to withdraw and return certain publications . In addition , to ensure that students can   always be in constant communication with the library , we invite them to tell us what their own stories   have been in the library in order to create new projects in a future that involves them directly , so the   students who told their stories won memberships to be able to attend projections and events of the   library totally free . 

 For me the most important thing to be able to create a transcendent storytelling is the truthfulness and   the passion with which to create it . In this case we knew our audience thoroughly and we were able to 

 really discover what was the main problem that kept them away from the library , and I can proudly say   that students have started attending in much greater numbers during the holidays , dates on which now   the library is filled with readers of comics and novels that have a connection with the “ Biblioteca   BRITANICO ” . For me the lesson learned is to always take advantage of the circumstances that present   the challenges to be able to leave more reinforced with the learning they leave us . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Florida State University 

 I ’m a creative director in a digital advertising agency , and my main focus is to successfully make clients   and people fell in love with the ideas that we create for our brands and by doing that , get to know the   consumer in a more deeply and emotional way , that ’s the reason why I use storytelling all the time , to   elaborate a history and paint the idea whit details and passion that will make the public to accompany   us on the way to discover the product . 

 So this is the story of “ Biblioteca BRITANICO ” ( the name of the Father Saturnino Urios University , a language   institute to learn British English in Peru ) our client , that one day came with the challenge to make more   students to come to the library and use all the services they provide , especially because they were   register a lack of attendant the last four months . 

 After we make a serious of ethnographic interviews we make and amazing discovery of how students   perceive the library . You see , one of the main reasons for the lack of attendance in those months was   precisely because there were no classes and the students did not really have a strong emotional   connection with the library so nothing called them to have to attend at that time and mostly preferred   to go to the national library . 

 That was the key of our beginning to decide to create a storytelling with the students through the social   networks , by using a novel format known as canvas for facebook , that allows the user to interact with   images , photos , videos and sounds from a smartphone , we created a story taking advantage of the   context of Halloween to tell the events that would happen to a student if it was locked overnight in the   Ain   Shams University this night of fear . 

 The story was simple , a student who uses the various library services falls asleep on Halloween night and   wanders enclosed in the library , gradually starts to hear noises as he walks the library halls , until he   meets a ghostly entity who has decided never to leave the library because she loves to remember the   past and live thousands of adventures through books . This friendly ghost takes the student on a journey   to learn about the history of the library , its past , and the people who have visited it , to finally remind   him that the library not only houses study books but also comics and graphic novels that she , as well as   our student , loves to read . In the end our main character leaves with the promise of return to visit his   ghostly friend and read some more books alone with her . 

 The students were fascinated by the story that also contained insights that we collected from the   interviews with them , such as using certain books , common problems with the computers , or not   understanding how to withdraw and return certain publications . In addition , to ensure that students can   always be in constant communication with the library , we invite them to tell us what their own stories   have been in the library in order to create new projects in a future that involves them directly , so the   students who told their stories won memberships to be able to attend projections and events of the   library totally free . 

 For me the most important thing to be able to create a transcendent storytelling is the truthfulness and   the passion with which to create it . In this case we knew our audience thoroughly and we were able to 

 really discover what was the main problem that kept them away from the library , and I can proudly say   that students have started attending in much greater numbers during the holidays , dates on which now   the library is filled with readers of comics and novels that have a connection with the “ Biblioteca   BRITANICO ” . For me the lesson learned is to always take advantage of the circumstances that present   the challenges to be able to leave more reinforced with the learning they leave us .
### Output: 