Visualization 

 Challenge 

 I am the head of the marteking area in a company dedicated to the manufacture of leather   heels and I was assigned the task of launching a new product that allows us to reach a   greater number of young customers , this with the aim of monetarily growing the company   and the stock it has , since currently the real clients he has are women who are in the range   of 40 to 55 years . This project will be carried out individually for which I have a term of 2   months . 

 Selecting the design tool 

 The tool I selected for this work was visualization , since I consider it to be one of the most   important design tools that empowers us to identify a problem and its possible solutions ,   giving rise to visual thinking and thus allowing us to think non - verbally , which allows us to   access new parts of our brain and creativity ,   that is , visualization is the tool that allows us   to create images in our brains of something that does not yet exist and we can move to   reality or in its case to something tangible . 

 Applying the Design Tool 

 For the application of this tool , I carried out a series of steps that will allow me to   satisfactorily fulfill my task : 

 1 ) Market research : The objective of this research was to know the new needs that the 

 client wants to satisfy through an online interview and thus define our target audience . 

 2 ) Visualization of the new product : Based on the results obtained in the interview , the 

 creative process began , since in my mind I began to design the new product to launch ,   that is , visualize :   a ) Shoe shape : 

 Two ideas emerged , the first of them was a heel   with an approximate height of 7 cm ,   which was   beaked   and covered the toes , had the heel exposed and carried a thin cord that   adjusted to it from the middle of the sole of the foot . In the second idea I imagined a heel a   height of 5 cm , which was square and with thin strips covered from the goals of the foot to the   ankle . 

 Option one or option two ? 

 I chose the first option as I consider that the uncovered ankle makes the heel look more   youthful and daring . 

 b ) Texture 

 Lisa or wrinkled ? 

 Visualize the option selected in the previous step with both textures thus choosing the   smooth texture , since it gives the heel an elegant image without leaving aside the youthful . 

 c ) Colors 

 Imagine the design of the shoe in three colors :   black , bright red and bone ; thus choosing the   bright red color , since that color that attracts young people because it regularly projects   daring and with it youth . 

 Although it does not rule out that if the shoe has the expected success later it will be   launched in a greater range of colors . 

 d ) Template 

 Flat or padded ? 

 For this type of shoes , I decided the padded option because although our target audience is   young , they do not leave aside comfort and want to wear this type of heel if possible , so   putting a padded insole is the best option . 

 3 ) Final sketch 

 Once all the previous ideas have been visualized , propose a scheme where the final heel will   be shown , which became the new product to be launched since the ideas raised were   according to what was requested . 

 Insight 

 The visualization tool allowed my mind to find no limits when imagining the new type of   heel I wanted to launch to meet the objective that the company proposed , I also consider   that this design tool , although it seems complex , is simple to apply , since it is enough to   have patience and let yourself be carried away by your imagination and go capturing all the   ideas that come to mind until you find the design ideal .    Approach 

 The next time I apply this design tool I could use a whiteboard that will allow me to capture   my rain of ideas more effectively , likewise , work on repressing my ideas less and dedicate   more time and effort to them . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization 

 Challenge 

 I am the head of the marteking area in a company dedicated to the manufacture of leather   heels and I was assigned the task of launching a new product that allows us to reach a   greater number of young customers , this with the aim of monetarily growing the company   and the stock it has , since currently the real clients he has are women who are in the range   of 40 to 55 years . This project will be carried out individually for which I have a term of 2   months . 

 Selecting the design tool 

 The tool I selected for this work was visualization , since I consider it to be one of the most   important design tools that empowers us to identify a problem and its possible solutions ,   giving rise to visual thinking and thus allowing us to think non - verbally , which allows us to   access new parts of our brain and creativity ,   that is , visualization is the tool that allows us   to create images in our brains of something that does not yet exist and we can move to   reality or in its case to something tangible . 

 Applying the Design Tool 

 For the application of this tool , I carried out a series of steps that will allow me to   satisfactorily fulfill my task : 

 1 ) Market research : The objective of this research was to know the new needs that the 

 client wants to satisfy through an online interview and thus define our target audience . 

 2 ) Visualization of the new product : Based on the results obtained in the interview , the 

 creative process began , since in my mind I began to design the new product to launch ,   that is , visualize :   a ) Shoe shape : 

 Two ideas emerged , the first of them was a heel   with an approximate height of 7 cm ,   which was   beaked   and covered the toes , had the heel exposed and carried a thin cord that   adjusted to it from the middle of the sole of the foot . In the second idea I imagined a heel a   height of 5 cm , which was square and with thin strips covered from the goals of the foot to the   ankle . 

 Option one or option two ? 

 I chose the first option as I consider that the uncovered ankle makes the heel look more   youthful and daring . 

 b ) Texture 

 Lisa or wrinkled ? 

 Visualize the option selected in the previous step with both textures thus choosing the   smooth texture , since it gives the heel an elegant image without leaving aside the youthful . 

 c ) Colors 

 Imagine the design of the shoe in three colors :   black , bright red and bone ; thus choosing the   bright red color , since that color that attracts young people because it regularly projects   daring and with it youth . 

 Although it does not rule out that if the shoe has the expected success later it will be   launched in a greater range of colors . 

 d ) Template 

 Flat or padded ? 

 For this type of shoes , I decided the padded option because although our target audience is   young , they do not leave aside comfort and want to wear this type of heel if possible , so   putting a padded insole is the best option . 

 3 ) Final sketch 

 Once all the previous ideas have been visualized , propose a scheme where the final heel will   be shown , which became the new product to be launched since the ideas raised were   according to what was requested . 

 Insight 

 The visualization tool allowed my mind to find no limits when imagining the new type of   heel I wanted to launch to meet the objective that the company proposed , I also consider   that this design tool , although it seems complex , is simple to apply , since it is enough to   have patience and let yourself be carried away by your imagination and go capturing all the   ideas that come to mind until you find the design ideal .    Approach 

 The next time I apply this design tool I could use a whiteboard that will allow me to capture   my rain of ideas more effectively , likewise , work on repressing my ideas less and dedicate   more time and effort to them .
### Output: 