Reflection – Learning Launch 

 Challenge 

 I am a member of an entrepreneurial club of our college . In this club we serve as a bridge   between the people who make the product ( target audience ) and the customers ( target   population ) who use the product . We help in supply chain , marketing and idea formulation .   In our product series we were planning to launch a notebook as our new product . We were   new to the field of making notebooks . We had some big established competitors in the market   whose market share and brand value were very high . We wanted to make our product unique   so that we can get some initial sales for our product . It will also help the product to sustain in   the market . So we decided to differentiate our product in every aspect . We wanted to   differentiate our product right from the target audience ( people who make notebooks for us ) ,   the hardcover which is used in the notebook . We wanted to focus on a particular target   population ( people who use our notebooks ) so that we can acquire some sales . 

 Selection 

 The tool that I selected for my challenge is Learning Launch . I selected this tool because   making notebook was unknown and we wanted to experiment it in the faster and cheaper   manner . This tool involved understanding customers and their expectations . It also includes   the shortcomings of the products which exist already in the market . The sustainability check   for the product has also to be done so learning launch will help us to adapt or amend our idea .   Like the IBM case study cited in the 4th module the idea to redesign the trade show to attract   the customer for business development , we required to test our new product in a customer   specific platform . 

 Application 

 We selected our customers to be school going kids between the age group 6 to 11.To   contribute our part to the society through our product we decided to spread awareness about   autism . We decided to choose our target audience to be the people who are affected by the   autism and a short note about the disease will also be printed on the notebooks hard cover . So   they make notebook and we help them to sell the notebooks to children . We decided to name   our product in regional language as the other leading brands had their product name in   English . This enhanced an indigenous attachment of the product to the customer . We   analysed our customer ’s likes and dislikes and planned our product design accordingly . Hand   painted cartoons and pictures were selected as designs to be printed on the hardcover . We   also gave a cover page inside the notebook which the customer can personalise accordingly   by completing the dotted art . On our first learning launch we decided to inculcate all the   above mentioned product specifications and targeted the school kids to sell our product . 

 We did n’t had the expected sales figures as so we decide to work more on understanding the   customers need . On comparison with other products which are available in the market we   found that our product was weighing more . So we reduced the gsm of the paper used in the   product which will ultimately reduce the weight of the product . On our second learning   launch we tried to introduce our product in kids book stall . We also had digital advertising   through a gaming platform on Facebook . The kids visiting the stalls were also greeted and   welcomed by cartoon costumed character . Through these steps our sales volume increased   fairly . 

 Insight 

 By applying the learning launch tool our team identified the possible ideas to increase the   sales volume of the notebooks . Though the expected results were not met the process flow   continues . The ideas which did not affect the quality of the product were tested and the   response was recorded . The tool helped us to increase our customer focus and eliminate many   ideas which were not customer centric . Experimentation was carried out in faster pace which   lead to product development . 

 Approach 

 Learning launch is the appropriate tool for this task . We need to review insights from the   previous launches . During the next launch the feedback from the customers could be received   and reviewed . This can be done continuously for the process and product improvement . In   future launches our team will have more customer centricity and would cover large target   population through advanced tie - ups with schools and other children based organisation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge 

 I am a member of an entrepreneurial club of our college . In this club we serve as a bridge   between the people who make the product ( target audience ) and the customers ( target   population ) who use the product . We help in supply chain , marketing and idea formulation .   In our product series we were planning to launch a notebook as our new product . We were   new to the field of making notebooks . We had some big established competitors in the market   whose market share and brand value were very high . We wanted to make our product unique   so that we can get some initial sales for our product . It will also help the product to sustain in   the market . So we decided to differentiate our product in every aspect . We wanted to   differentiate our product right from the target audience ( people who make notebooks for us ) ,   the hardcover which is used in the notebook . We wanted to focus on a particular target   population ( people who use our notebooks ) so that we can acquire some sales . 

 Selection 

 The tool that I selected for my challenge is Learning Launch . I selected this tool because   making notebook was unknown and we wanted to experiment it in the faster and cheaper   manner . This tool involved understanding customers and their expectations . It also includes   the shortcomings of the products which exist already in the market . The sustainability check   for the product has also to be done so learning launch will help us to adapt or amend our idea .   Like the IBM case study cited in the 4th module the idea to redesign the trade show to attract   the customer for business development , we required to test our new product in a customer   specific platform . 

 Application 

 We selected our customers to be school going kids between the age group 6 to 11.To   contribute our part to the society through our product we decided to spread awareness about   autism . We decided to choose our target audience to be the people who are affected by the   autism and a short note about the disease will also be printed on the notebooks hard cover . So   they make notebook and we help them to sell the notebooks to children . We decided to name   our product in regional language as the other leading brands had their product name in   English . This enhanced an indigenous attachment of the product to the customer . We   analysed our customer ’s likes and dislikes and planned our product design accordingly . Hand   painted cartoons and pictures were selected as designs to be printed on the hardcover . We   also gave a cover page inside the notebook which the customer can personalise accordingly   by completing the dotted art . On our first learning launch we decided to inculcate all the   above mentioned product specifications and targeted the school kids to sell our product . 

 We did n’t had the expected sales figures as so we decide to work more on understanding the   customers need . On comparison with other products which are available in the market we   found that our product was weighing more . So we reduced the gsm of the paper used in the   product which will ultimately reduce the weight of the product . On our second learning   launch we tried to introduce our product in kids book stall . We also had digital advertising   through a gaming platform on Facebook . The kids visiting the stalls were also greeted and   welcomed by cartoon costumed character . Through these steps our sales volume increased   fairly . 

 Insight 

 By applying the learning launch tool our team identified the possible ideas to increase the   sales volume of the notebooks . Though the expected results were not met the process flow   continues . The ideas which did not affect the quality of the product were tested and the   response was recorded . The tool helped us to increase our customer focus and eliminate many   ideas which were not customer centric . Experimentation was carried out in faster pace which   lead to product development . 

 Approach 

 Learning launch is the appropriate tool for this task . We need to review insights from the   previous launches . During the next launch the feedback from the customers could be received   and reviewed . This can be done continuously for the process and product improvement . In   future launches our team will have more customer centricity and would cover large target   population through advanced tie - ups with schools and other children based organisation .
### Output: 