Mustafa Majid   Design Thinking - Assignment   Learning Launch        Challenge and Selection      I am a graphic designer at my work and also do some industrial design and conduct   experiments often to help bring new products to market . My team and I were challenged to   develop a Construction toy to sell along with our existing starter kit . The toy is geared for kids   ages 5 and up and consists of flat base pieces or blocks that can interconnect and gears that   can be pegged into the multiple holes in the base pieces . It has holes on top and bottom of the   base piece and they 're like puzzle pieces that fit together and make a larger base . The gears   can mesh together so they can be turned by a battery operated motor .   My team and I were   challenged to create an advanced kit to sell along with our existing starter kit . The advanced kit   will include more pieces to build bigger models and also include instructions booklets to build   special theme characters to develop lateral thinking and planning skills . We went through   market research , competitor analysis and idea generation to develop some themes for the   advanced kit . We wanted to test the different themes and see which ones are marketable , fun   and challenging .      Application      Out team built models / themes : a car , dinosaur , train and many others that my company   researched and created instructions booklets on how to make the models . We set up   experiments with groups of five kids . I gave them basic instructions . I handed them printed   instruction booklets of different themes . It has a visual of the themes toy on the cover to identify   the instructions booklet .   We asked towards the end which toy they liked best , the least , which   ones were easy or too hard .      Insight      We learned that building sets were a bit more challenging , the problem is that the base pieces   has multiple peg holes and can be confusing when building one of the character / themes for the   MoGee Advanced Kit sets . A few kids placed the gear peg in the wrong hole and gave up and   did their own modification . Also , the younger kids could n't identify the top of the base from the   bottom since they look similar so they get confused on following directions on placing the base   piece in the right orientation and connecting two base pieces with the right sides . The younger   kids were not as persistent when following through with directions and overcoming challenges   so they become more creative and designed it their own way . The older kids were more   persistent and see it as a challenge to overcome . 

 For the second learning launch we made two different instructions . One booklet includes   beginners instructions for ages 5 and up were the gears did n't have to be in the right peg hole   and the base pieces did n’t have to be in place in a certain orientation .   It has step by step   instructions with 3d views of the model , highlighting the current part that needs to be connected ,   a blown up view of the base piece with the highlighted peg hole and instructing to count from the   top left hole to find the correct position . This builds their skills for following directions and   attention to detail , so these instructions are geared for advanced builder . We also made the   instructions more engaging , more colorful and used readable typefaces for the beginners   instructions . Our assumptions were correct for the improvement on the instructions , kids were   more engaged and excited in building the different sets . We chose the favorite themes kids   enjoyed and made the set a 5 in 1 with instructions .      Approach      Our company learned a lot from the learning launches . There are few things we do differently for   a third learning launch . We would differentiate the top and bottom base piece by naming it " T "   for top and " B " for bottom or giving the peg holes a different color . Also , invest some time in   creating a video with step by step instructions that would be placed on the website or a phone   app that can somehow track the children 's creations and have a reward system . Also they can   interact with other kids and challenge each other . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Mustafa Majid
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mustafa Majid   Design Thinking - Assignment   Learning Launch        Challenge and Selection      I am a graphic designer at my work and also do some industrial design and conduct   experiments often to help bring new products to market . My team and I were challenged to   develop a Construction toy to sell along with our existing starter kit . The toy is geared for kids   ages 5 and up and consists of flat base pieces or blocks that can interconnect and gears that   can be pegged into the multiple holes in the base pieces . It has holes on top and bottom of the   base piece and they 're like puzzle pieces that fit together and make a larger base . The gears   can mesh together so they can be turned by a battery operated motor .   My team and I were   challenged to create an advanced kit to sell along with our existing starter kit . The advanced kit   will include more pieces to build bigger models and also include instructions booklets to build   special theme characters to develop lateral thinking and planning skills . We went through   market research , competitor analysis and idea generation to develop some themes for the   advanced kit . We wanted to test the different themes and see which ones are marketable , fun   and challenging .      Application      Out team built models / themes : a car , dinosaur , train and many others that my company   researched and created instructions booklets on how to make the models . We set up   experiments with groups of five kids . I gave them basic instructions . I handed them printed   instruction booklets of different themes . It has a visual of the themes toy on the cover to identify   the instructions booklet .   We asked towards the end which toy they liked best , the least , which   ones were easy or too hard .      Insight      We learned that building sets were a bit more challenging , the problem is that the base pieces   has multiple peg holes and can be confusing when building one of the character / themes for the   MoGee Advanced Kit sets . A few kids placed the gear peg in the wrong hole and gave up and   did their own modification . Also , the younger kids could n't identify the top of the base from the   bottom since they look similar so they get confused on following directions on placing the base   piece in the right orientation and connecting two base pieces with the right sides . The younger   kids were not as persistent when following through with directions and overcoming challenges   so they become more creative and designed it their own way . The older kids were more   persistent and see it as a challenge to overcome . 

 For the second learning launch we made two different instructions . One booklet includes   beginners instructions for ages 5 and up were the gears did n't have to be in the right peg hole   and the base pieces did n’t have to be in place in a certain orientation .   It has step by step   instructions with 3d views of the model , highlighting the current part that needs to be connected ,   a blown up view of the base piece with the highlighted peg hole and instructing to count from the   top left hole to find the correct position . This builds their skills for following directions and   attention to detail , so these instructions are geared for advanced builder . We also made the   instructions more engaging , more colorful and used readable typefaces for the beginners   instructions . Our assumptions were correct for the improvement on the instructions , kids were   more engaged and excited in building the different sets . We chose the favorite themes kids   enjoyed and made the set a 5 in 1 with instructions .      Approach      Our company learned a lot from the learning launches . There are few things we do differently for   a third learning launch . We would differentiate the top and bottom base piece by naming it " T "   for top and " B " for bottom or giving the peg holes a different color . Also , invest some time in   creating a video with step by step instructions that would be placed on the website or a phone   app that can somehow track the children 's creations and have a reward system . Also they can   interact with other kids and challenge each other .
### Output: 