Reflection - Storytelling 

 Challenge   I am part of a student organization of around 30 students from different disciplines which   designs and manufactures Autonomous Underwater Vehicles ( AUVs ) at my University . These   vehicles are then employed in international competitions , where the themes are marine   exploration and inspection , as well as more manual operations such as plastic removal and   infrastructure maintenance . The management department of the organization , which I am part   of , was tasked with finding a solution to our growing problem of low new applications numbers ,   as well as the generally low awareness of our organization when compared to other more   renowned student teams inside the University . The marketing strategy until then had mainly   consisted of posting photos and videos of our vehicles in action on Facebook and Instagram ,   however the number of followers and likes were stagnating . Considering our organization did   not have the kind of resources that allow for expensive advertisement , we found ourselves   struggling to raise awareness .      Selection   We figured that a good strategy to engage more students would be to make our cause more   inspiring through telling a great story about what our organization does and what it can achieve .   Storytelling is a very valuable tool when it comes to engaging people emotionally and   highlighting what the brand stands for and why the community should care . However , our   organization ’s short history and the lack of real life inspiring AUV stories brought us to create a   parallel between ocean exploration and another , generally more compelling , kind of exploration :   space exploration . Our University offers mainly engineering courses , therefore we realized that   we would be able to engage the community ( especially mechanical and aerospace engineering   students ) to a much greater extent if only we would be able to show that ocean exploration can   be as inspiring and exciting as space exploration .     Application   The idea was that for each story we would tell about space exploration , we would connect it to   and create a parallel with ocean exploration . For example , we would talk about the story of the   Hubble SpaceTelescope and show its famous deep space pictures , then show pictures of deep   ocean floors , geology and relics , indicating that only 1 % of the ocean floor has been explored   and photographed . Otherwise we would mention the story of the Chandra X - ray Observatory ,   which since 1999 has been scanning the skies with its X - ray from outside the atmosphere , and   we would show its pictures of distant bizarre astronomical events such as remnants of   supernovas . After that we would present X - ray and UV vision pictures of unique deep sea   animals , to convey the idea that technology and marine exploration can enable us to discover a   vast number of wonders still largely unknown to humans . One last example was the story of   Dextre , the two arm robot on the International Space Station , which we connected to AUVs ’   maintenance operations in subsea installations . Some of these stories were published on our   Instagram and Facebook pages , some were shown to the audience through PowerPoint   presentations , others mentioned in the mails that were sent out for recruitment purposes . 

 Insight   As a result of our storytelling strategy , we noticed an increase in general interest as more   students applied and were wishing to be part of our team . As we had predicted , the new stories   had mainly reached aerospace and mechanical engineering students . While the number of   followers on our social media pages showed no sign of a great boost , the new posts did receive   a much higher number of likes . Overall , while not revolutionary , the storytelling strategy was   successful in enhancing the organization ’s brand in our community . Furthermore , we noticed   that the strategy had had the effect of more strongly defining our company culture , which   members now felt it had evolved from being mainly a student project to becoming a more alive   organization with its own character .      Approach     While our management department was generally satisfied with the outcome , we immediately   started brainstorming new creative ideas to increase the students ’ awareness of our   organization and cause . That ’s when we came across different Design Thinking techniques   such as Learning Launch , which we are planning to implement to test our new ideas and help   us design a more customer driven marketing strategy . Ideally , our future strategies will integrate   different Design Thinking techniques together , with storytelling being at the forefront to enable   us to tell great stories about the organization ’s scope and achievements . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Storytelling 

 Challenge   I am part of a student organization of around 30 students from different disciplines which   designs and manufactures Autonomous Underwater Vehicles ( AUVs ) at my University . These   vehicles are then employed in international competitions , where the themes are marine   exploration and inspection , as well as more manual operations such as plastic removal and   infrastructure maintenance . The management department of the organization , which I am part   of , was tasked with finding a solution to our growing problem of low new applications numbers ,   as well as the generally low awareness of our organization when compared to other more   renowned student teams inside the University . The marketing strategy until then had mainly   consisted of posting photos and videos of our vehicles in action on Facebook and Instagram ,   however the number of followers and likes were stagnating . Considering our organization did   not have the kind of resources that allow for expensive advertisement , we found ourselves   struggling to raise awareness .      Selection   We figured that a good strategy to engage more students would be to make our cause more   inspiring through telling a great story about what our organization does and what it can achieve .   Storytelling is a very valuable tool when it comes to engaging people emotionally and   highlighting what the brand stands for and why the community should care . However , our   organization ’s short history and the lack of real life inspiring AUV stories brought us to create a   parallel between ocean exploration and another , generally more compelling , kind of exploration :   space exploration . Our University offers mainly engineering courses , therefore we realized that   we would be able to engage the community ( especially mechanical and aerospace engineering   students ) to a much greater extent if only we would be able to show that ocean exploration can   be as inspiring and exciting as space exploration .     Application   The idea was that for each story we would tell about space exploration , we would connect it to   and create a parallel with ocean exploration . For example , we would talk about the story of the   Hubble SpaceTelescope and show its famous deep space pictures , then show pictures of deep   ocean floors , geology and relics , indicating that only 1 % of the ocean floor has been explored   and photographed . Otherwise we would mention the story of the Chandra X - ray Observatory ,   which since 1999 has been scanning the skies with its X - ray from outside the atmosphere , and   we would show its pictures of distant bizarre astronomical events such as remnants of   supernovas . After that we would present X - ray and UV vision pictures of unique deep sea   animals , to convey the idea that technology and marine exploration can enable us to discover a   vast number of wonders still largely unknown to humans . One last example was the story of   Dextre , the two arm robot on the International Space Station , which we connected to AUVs ’   maintenance operations in subsea installations . Some of these stories were published on our   Instagram and Facebook pages , some were shown to the audience through PowerPoint   presentations , others mentioned in the mails that were sent out for recruitment purposes . 

 Insight   As a result of our storytelling strategy , we noticed an increase in general interest as more   students applied and were wishing to be part of our team . As we had predicted , the new stories   had mainly reached aerospace and mechanical engineering students . While the number of   followers on our social media pages showed no sign of a great boost , the new posts did receive   a much higher number of likes . Overall , while not revolutionary , the storytelling strategy was   successful in enhancing the organization ’s brand in our community . Furthermore , we noticed   that the strategy had had the effect of more strongly defining our company culture , which   members now felt it had evolved from being mainly a student project to becoming a more alive   organization with its own character .      Approach     While our management department was generally satisfied with the outcome , we immediately   started brainstorming new creative ideas to increase the students ’ awareness of our   organization and cause . That ’s when we came across different Design Thinking techniques   such as Learning Launch , which we are planning to implement to test our new ideas and help   us design a more customer driven marketing strategy . Ideally , our future strategies will integrate   different Design Thinking techniques together , with storytelling being at the forefront to enable   us to tell great stories about the organization ’s scope and achievements .
### Output: 