Reflection – Mind Mapping 

 Challenge 

 I was a manager working in a consulting firm within the accounting advisory department .   Mostly because the digital transformation , the senior partners requested for all manager to   hold a meeting to discuss market needs and new products to be develop and to present a   proposition in the following days . It required a lot of knowledge about the clients and   prospects needs ( previously obtained in multiple projects and discussions ) . The main   challenge was to present all the information and different ideas provided by each manager ( 8   people ) in a concise and clear way and demonstrate the link between our client needs and   proposed products / services . 

 Selection 

 The tool selected for this exercise was the mind mapping . We used Miro ( miro.com ) as the   platform to create the mind map because it enables multiple users to co - create   simultaneously . We aimed to identify patterns in the information ( a lot ! ) brought regarding   our clients and prospects needs . The tool was helpful because you can clearly visualize a   huge amount of data ( client ’s needs ) and was possible to conclude what products should be   developed . 

 Application     We included in the mind map our prospects and client tasks and challenges and   brainstormed what would be the products more suitable , considering our expertise and   tools . We started with our client current needs and them we projected what would be their   needs after a digital transformation . We listed all regulations that they must comply and   what will their key stakeholders require today and in the following years . After we completed   our client ( almost a persona ) obligation , we started to design products that would reduce or   address their challenges . We aimed to identify products and services that are recurring and   scalable . After mapping all products , we assigned each product for a manager . Ultimately , we   had a full picture what we think that our client will need and a list of specific products to be   offered . 

 Insight 

 Using the tool in the context of our challenge that was presenting a proposition to the senior   partners of new products was extremely helpful . They were pleased that we also included a   kind of persona of our clients , which was not our initial goal . We also realized that we could   have engaged some of our clients in this discussion . This would probably result in more   reliable information regarding theirs needs ( less biased ) . 

 Approach 

 The use of a mind mapping tool is strongly recommended when you need to formalize   different thoughts of multiply users to make connections . I used the same strategy in other   situations and every time the result is the same : everyone is extremely satisfied of how easy   is to put different thoughts in a piece of paper and to identify patterns and insights that have   always been there , but we never realized it . This is the main value added by this tool . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge 

 I was a manager working in a consulting firm within the accounting advisory department .   Mostly because the digital transformation , the senior partners requested for all manager to   hold a meeting to discuss market needs and new products to be develop and to present a   proposition in the following days . It required a lot of knowledge about the clients and   prospects needs ( previously obtained in multiple projects and discussions ) . The main   challenge was to present all the information and different ideas provided by each manager ( 8   people ) in a concise and clear way and demonstrate the link between our client needs and   proposed products / services . 

 Selection 

 The tool selected for this exercise was the mind mapping . We used Miro ( miro.com ) as the   platform to create the mind map because it enables multiple users to co - create   simultaneously . We aimed to identify patterns in the information ( a lot ! ) brought regarding   our clients and prospects needs . The tool was helpful because you can clearly visualize a   huge amount of data ( client ’s needs ) and was possible to conclude what products should be   developed . 

 Application     We included in the mind map our prospects and client tasks and challenges and   brainstormed what would be the products more suitable , considering our expertise and   tools . We started with our client current needs and them we projected what would be their   needs after a digital transformation . We listed all regulations that they must comply and   what will their key stakeholders require today and in the following years . After we completed   our client ( almost a persona ) obligation , we started to design products that would reduce or   address their challenges . We aimed to identify products and services that are recurring and   scalable . After mapping all products , we assigned each product for a manager . Ultimately , we   had a full picture what we think that our client will need and a list of specific products to be   offered . 

 Insight 

 Using the tool in the context of our challenge that was presenting a proposition to the senior   partners of new products was extremely helpful . They were pleased that we also included a   kind of persona of our clients , which was not our initial goal . We also realized that we could   have engaged some of our clients in this discussion . This would probably result in more   reliable information regarding theirs needs ( less biased ) . 

 Approach 

 The use of a mind mapping tool is strongly recommended when you need to formalize   different thoughts of multiply users to make connections . I used the same strategy in other   situations and every time the result is the same : everyone is extremely satisfied of how easy   is to put different thoughts in a piece of paper and to identify patterns and insights that have   always been there , but we never realized it . This is the main value added by this tool .
### Output: 