Mind MAPPING 

 Challenge & selection : As I was working for a large FMCG company , I was asked to establish our main   brand as a leading player in the digital world , in my country . The mission looked challenging and I   was just starting with the new role . I had to find a way to define the strategy together with some key   company leader . Therefore , I used the Mind Mapping method to start shaping the strategy and the   action plan . I choose the mind mapping tool , because I wanted to connect participant ideas to a   central challenge we had . I wanted to favour creativity , find a method that allow people to work   together et get the best of the participant experience and mix all sort of enterprise background . 

 Application : First of all I have displayed on the wall in front of all managers the central question /   challenge we had to solve and I have phrased it the following way : How can we make our brand the   most accessible and profitable online luxury brand for everyday enjoyment and indulgence , within 5   years ? I gathered about 12 of the best managers in a room and I have asked them to write on sticky   notes , all possible answers to the question in a very concrete manner , when possible with a verb ,   action and very solution oriented . Then , we have reviewed all proposed notes together to make sure   we understood them correctly , sometimes we have rephrased them to make them clear . 

 Then we started the mind mapping exercise . Silently every participant was connecting all sticky notes   within each other starting from the central question , and we were grouping ideas based on affinity   and logic . At the end of the exercise we had a couple of grouped solutions emerging from the mind   map . Finally , we asked each participant to vote for their preferred grouped solution and suggest who   was the most appropriate person to lead the task . After adding up all marks , we had our solutions   prioritized in front of us . 

 Insights & Approach : At that moment I realized the method was immensely powerful , but It was also   depending on the quality of each participant ’s contributions . Regarding the participants , I realized   how important this was to select a variety of different job function , roles , hierarchy level in order to   get the richest combination of action - oriented solutions . This also was important not to let the most   influent participant take the lead or try to influence others . I believe working in silence is a   particularly good idea and I recommend it . 

 The main insight for me was the power of working in group . Since the beginning of the exercise , we   were discussing , reviewing , correcting each sticky note , so we had a common base until we started   working in silence . This has massively helped to create a common understanding of the solution with   a sense of solidarity .   The end , the solution was the result of a group rather than of an individual .   Following up the exercise we had a clear view of the most important actions , priorities , perfect   understanding of each sub - action and who was the most relevant person to lead it . 

 I also found that the displayed central questions ( or challenge ) presented at the beginning of the   mind mapping exercise was essential . To work well , it must be ambitious , clear and cover a real   challenge . The central question must be interesting to get the best possible ideas and to motivate   participants to think hard . This is important to prepare the people to work hard for 2 - 3 hours without   long interruptions and keep disciplined , this is not always easy , because participant tend to start   arguing or discussing what is right or wrong . Therefore , I recommend working in silence . I found the   method particularly useful to make people coming from different teams with different perspective   working together . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind MAPPING 

 Challenge & selection : As I was working for a large FMCG company , I was asked to establish our main   brand as a leading player in the digital world , in my country . The mission looked challenging and I   was just starting with the new role . I had to find a way to define the strategy together with some key   company leader . Therefore , I used the Mind Mapping method to start shaping the strategy and the   action plan . I choose the mind mapping tool , because I wanted to connect participant ideas to a   central challenge we had . I wanted to favour creativity , find a method that allow people to work   together et get the best of the participant experience and mix all sort of enterprise background . 

 Application : First of all I have displayed on the wall in front of all managers the central question /   challenge we had to solve and I have phrased it the following way : How can we make our brand the   most accessible and profitable online luxury brand for everyday enjoyment and indulgence , within 5   years ? I gathered about 12 of the best managers in a room and I have asked them to write on sticky   notes , all possible answers to the question in a very concrete manner , when possible with a verb ,   action and very solution oriented . Then , we have reviewed all proposed notes together to make sure   we understood them correctly , sometimes we have rephrased them to make them clear . 

 Then we started the mind mapping exercise . Silently every participant was connecting all sticky notes   within each other starting from the central question , and we were grouping ideas based on affinity   and logic . At the end of the exercise we had a couple of grouped solutions emerging from the mind   map . Finally , we asked each participant to vote for their preferred grouped solution and suggest who   was the most appropriate person to lead the task . After adding up all marks , we had our solutions   prioritized in front of us . 

 Insights & Approach : At that moment I realized the method was immensely powerful , but It was also   depending on the quality of each participant ’s contributions . Regarding the participants , I realized   how important this was to select a variety of different job function , roles , hierarchy level in order to   get the richest combination of action - oriented solutions . This also was important not to let the most   influent participant take the lead or try to influence others . I believe working in silence is a   particularly good idea and I recommend it . 

 The main insight for me was the power of working in group . Since the beginning of the exercise , we   were discussing , reviewing , correcting each sticky note , so we had a common base until we started   working in silence . This has massively helped to create a common understanding of the solution with   a sense of solidarity .   The end , the solution was the result of a group rather than of an individual .   Following up the exercise we had a clear view of the most important actions , priorities , perfect   understanding of each sub - action and who was the most relevant person to lead it . 

 I also found that the displayed central questions ( or challenge ) presented at the beginning of the   mind mapping exercise was essential . To work well , it must be ambitious , clear and cover a real   challenge . The central question must be interesting to get the best possible ideas and to motivate   participants to think hard . This is important to prepare the people to work hard for 2 - 3 hours without   long interruptions and keep disciplined , this is not always easy , because participant tend to start   arguing or discussing what is right or wrong . Therefore , I recommend working in silence . I found the   method particularly useful to make people coming from different teams with different perspective   working together .
### Output: 