Learning Launch 

 Challenge 

 As a part of Technology and Innovations sector in my company , our daily task is to find and   recognize good ideas , to start new businesses and fulfill our company strategy . My biggest   challenge was not how to get a new idea , than what to do with an idea once when you have   it . How to do research in the most efficient way , how to collect valuable data , how to analyze   the data once you collect it , when to invest more resources into an idea or when to kill it if it is   not good enough ? Ideas are all around us , ideas are not unique ( if the idea is unique , then   there is probably no need for it ) , the challenge was how to do the next step and decide is it   worth it to invest in it . 

 Selection 

 After many tries , the Learning Launch tool crystallized as a really good solution for my   problem . Watching Learning Launch Tool lecture from Norbert Nie , it helped me to   structure my thinking , and improve the process I used in my daily work . Now the decision   process is much faster because I make a decision based on much better data . A learning   launch is a quick and inexpensive experiment which enables to gather market data to   determine whether a business idea is good enough to conduct detailed research and to   invest further time , people and resources . 

 Application 

 Starting from zero , the process started with many questions and the small game which I   applied as follows : 

  Write on the paper as much as possible target groups in 5 minutes . 

 o Mark with 1 - 3 how easy is to reach every specific target group .   o Mark with 1 - 3 weather this target group has money .   o Mark with 1 - 3 if this target group is already using our products . 

  Summarize the points for each group , and choose top 3 target groups with maximum 

 points . 

  Create one unique target group out of 3 chosen groups .    Prepare a questionnaire for the chosen target group .     Go out , locate your target group and conduct interviews .        Analyze collected data , search for patterns and possibilities . Define the problems from 

 the specific target group . Reclassify problems to the urgency of solving the problem . 

  Define possible solutions for the biggest and the most urgent problem , and explain it in 

 three different versions . 

  Choose the best solution for the chosen target group , describe it briefly , define key 

 features , answer “ What is ” questions : 

 o What is … ? – solution enabling ; unlikely ; value proposition to a particular target 

 group ; execution strategy ; competitor reaction . 

  Define what you do n’t know .    Separate out the unknowns that matter — the critical assumptions on which the new 

 business rests — from the ones that do n’t . 

  Design the hypothesis - testing experiment . 

 o Design the series of small moves to gather data to test whether or not these 

 assumptions turn out to be true after product launch . 

  Find perspective customer and test a prototype .      Based on the outcome of the test , continue to pursue the new initiative , refine it and 

 improve it , or kill it . 

  After enough research through the learning launch to assure the new idea , move to 

 staging a roll - out of the idea . 

 This tool did n’t help me much to find out what are unknowns that matter , and how to define   critical assumptions . If assumptions are defined wrongly , hypothesis - testing will result with   wrong results that will bring you to the wrong path and wrong decision . 

 Insight 

 This tool helped me to structure ideation process and to create a cookbook for developing   new ideas . This cookbook can be transferred to a checklist that will help you not to forget any   step in an ideation process ever again . 

 Approach 

 I will use the same tool again for sure , next time I ’ll try to improve finding unknowns and   defining critical assumptions , and how to conduct the whole process in the team with more   people involved , because more people means more perspectives . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 As a part of Technology and Innovations sector in my company , our daily task is to find and   recognize good ideas , to start new businesses and fulfill our company strategy . My biggest   challenge was not how to get a new idea , than what to do with an idea once when you have   it . How to do research in the most efficient way , how to collect valuable data , how to analyze   the data once you collect it , when to invest more resources into an idea or when to kill it if it is   not good enough ? Ideas are all around us , ideas are not unique ( if the idea is unique , then   there is probably no need for it ) , the challenge was how to do the next step and decide is it   worth it to invest in it . 

 Selection 

 After many tries , the Learning Launch tool crystallized as a really good solution for my   problem . Watching Learning Launch Tool lecture from Norbert Nie , it helped me to   structure my thinking , and improve the process I used in my daily work . Now the decision   process is much faster because I make a decision based on much better data . A learning   launch is a quick and inexpensive experiment which enables to gather market data to   determine whether a business idea is good enough to conduct detailed research and to   invest further time , people and resources . 

 Application 

 Starting from zero , the process started with many questions and the small game which I   applied as follows : 

  Write on the paper as much as possible target groups in 5 minutes . 

 o Mark with 1 - 3 how easy is to reach every specific target group .   o Mark with 1 - 3 weather this target group has money .   o Mark with 1 - 3 if this target group is already using our products . 

  Summarize the points for each group , and choose top 3 target groups with maximum 

 points . 

  Create one unique target group out of 3 chosen groups .    Prepare a questionnaire for the chosen target group .     Go out , locate your target group and conduct interviews .        Analyze collected data , search for patterns and possibilities . Define the problems from 

 the specific target group . Reclassify problems to the urgency of solving the problem . 

  Define possible solutions for the biggest and the most urgent problem , and explain it in 

 three different versions . 

  Choose the best solution for the chosen target group , describe it briefly , define key 

 features , answer “ What is ” questions : 

 o What is … ? – solution enabling ; unlikely ; value proposition to a particular target 

 group ; execution strategy ; competitor reaction . 

  Define what you do n’t know .    Separate out the unknowns that matter — the critical assumptions on which the new 

 business rests — from the ones that do n’t . 

  Design the hypothesis - testing experiment . 

 o Design the series of small moves to gather data to test whether or not these 

 assumptions turn out to be true after product launch . 

  Find perspective customer and test a prototype .      Based on the outcome of the test , continue to pursue the new initiative , refine it and 

 improve it , or kill it . 

  After enough research through the learning launch to assure the new idea , move to 

 staging a roll - out of the idea . 

 This tool did n’t help me much to find out what are unknowns that matter , and how to define   critical assumptions . If assumptions are defined wrongly , hypothesis - testing will result with   wrong results that will bring you to the wrong path and wrong decision . 

 Insight 

 This tool helped me to structure ideation process and to create a cookbook for developing   new ideas . This cookbook can be transferred to a checklist that will help you not to forget any   step in an ideation process ever again . 

 Approach 

 I will use the same tool again for sure , next time I ’ll try to improve finding unknowns and   defining critical assumptions , and how to conduct the whole process in the team with more   people involved , because more people means more perspectives .
### Output: 