Challenge 

 I work in the Telecommunications industry as a Product Owner handling Broadband products . About 2   years back a new product was launched . Although the product was a unique product with better pricing   and better product life cycle compared with all other Mobile Broadband services customers were not   sticking with the product . Probing calls were made to some of these customers and main concerns   raised was that the pricing is too high and had difficulties of finding the mediums to recharge the   product . As this product is already cheaper and has almost all the digital recharge mediums available   reducing the price was not an option and was at a loss of finding away to keep these customers   engaged . Until I came across Design Thinking . 

 With the help of Design Thinking I realized that the product can still be made the best product available   but need to better understand the customers with an Open mindset rather than through a closed mind   set and be able to find ways to keep the customers using the product 

 Selection & Application 

 As an Island nation the biggest challenge is our Geography , country is split into 3 regions with each   region having a different challenge unique to that specific area . If these challenges can be understood ,   these can be used to eliminate the customer pain points and serve the customers better with the same   product . 

 In order to find the best fit I decided to go with Learning launch as this would help me to test out the   different regions and by selecting an island will be able to test small areas of the regions . With this   approach I will be able to see the unique characteristics of each island and understand better what   works in each island and maybe able to find one unique aspect of the product that appeals to all the   islands in the region or the country as a whole . 

 A small island will be used for the 1st Learning launch . Will starting with testing how the product is made   aware to these customers and how the customers are educated on the sales channels available in the   area as the biggest driver for customers sticking to the product is the ease at which they can access the   product and its features . Also , will be looking into what competitors are doing in the island as well and   what they are offering . 

 Insight 

 With this approach will be able to identify and understand what are the main methods customers are   using to access the product , do recharges , which mediums are most effective in reaching the customers ,   what are the features that they do n’t like or use and how competition is affecting customer choices . 

 Approach 

 With this , the new insight gained will be applied to complete region and see how the market reacts to   the changes . If the changes prove to be effective then we can go about implementing the same for other   regions . The changes will be brought to each region separately and keep monitoring how customers in   each region react to the changes and keep the changes that work and modify the change or remove it   completely if the customers do not like the changes . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I work in the Telecommunications industry as a Product Owner handling Broadband products . About 2   years back a new product was launched . Although the product was a unique product with better pricing   and better product life cycle compared with all other Mobile Broadband services customers were not   sticking with the product . Probing calls were made to some of these customers and main concerns   raised was that the pricing is too high and had difficulties of finding the mediums to recharge the   product . As this product is already cheaper and has almost all the digital recharge mediums available   reducing the price was not an option and was at a loss of finding away to keep these customers   engaged . Until I came across Design Thinking . 

 With the help of Design Thinking I realized that the product can still be made the best product available   but need to better understand the customers with an Open mindset rather than through a closed mind   set and be able to find ways to keep the customers using the product 

 Selection & Application 

 As an Island nation the biggest challenge is our Geography , country is split into 3 regions with each   region having a different challenge unique to that specific area . If these challenges can be understood ,   these can be used to eliminate the customer pain points and serve the customers better with the same   product . 

 In order to find the best fit I decided to go with Learning launch as this would help me to test out the   different regions and by selecting an island will be able to test small areas of the regions . With this   approach I will be able to see the unique characteristics of each island and understand better what   works in each island and maybe able to find one unique aspect of the product that appeals to all the   islands in the region or the country as a whole . 

 A small island will be used for the 1st Learning launch . Will starting with testing how the product is made   aware to these customers and how the customers are educated on the sales channels available in the   area as the biggest driver for customers sticking to the product is the ease at which they can access the   product and its features . Also , will be looking into what competitors are doing in the island as well and   what they are offering . 

 Insight 

 With this approach will be able to identify and understand what are the main methods customers are   using to access the product , do recharges , which mediums are most effective in reaching the customers ,   what are the features that they do n’t like or use and how competition is affecting customer choices . 

 Approach 

 With this , the new insight gained will be applied to complete region and see how the market reacts to   the changes . If the changes prove to be effective then we can go about implementing the same for other   regions . The changes will be brought to each region separately and keep monitoring how customers in   each region react to the changes and keep the changes that work and modify the change or remove it   completely if the customers do not like the changes .
### Output: 