Example Reflection – Mind Mapping ( Module 3 ) 

 Challenge   My name is Angela and I´m a Regional Chief in the “ Business Developing Department ” . The main   objective of my team is to develop new market opportunities for the technology we sell . To gain the   goal we have to think “ out of the box ” all the time because our customers always has different needs   and sometimes the current business schemes are not compatible with their needs . The way we used   to design the solutions for the new projects involved just to the commercial department team . We   asked to customers about their needs , expectations and available resources . We concentrated this   information , analyzed in a commercial aspect and developed the commercial strategy to submit it   to the approval of other areas of the company whose tasks could be affected by the implementation   of the project . We submit the approval as a final part of the process and as individual action with   each Department . That chain of activities and its sequence translate the project design in a large   number of redesign actions because the solution offered at the beginning didn´t consider the other   department ’s needs . In other words , our own collegues were a time launch´s obstacle to the   projects in order to adapt the business models to their needs . We needed to be faster and more   efficient , if we weren´t we would be obsolete . 

 Selection 

 Teamwork it would sounds easy but it isn´t at all mainly when it involves many stakeholders who   has their own rules and objectives to achieve . We realized that our work it wasn´t only ours , it was   a multidisciplinary work : commercial , financial , legal , logistics and operation , planning and   infrastructure , etc ( depending of the project´s nature ) . So , we decided to implement a process to   allow us organize the data we had about the customer , and find the connections between those   data and the Company´s needs ( all de departments involved , not only our ) . We decided that the   “ Mind Mapping ” tool was the best option for that because as we know its main function is to looking   for patterns and themes in your data . That would sounds easy either , right ? I need to say that I´m   very surprised about the obtained results , let me share with you the process that we implemented . 

 Application 

 First of all , we worked in a journey mapping tool from the customer needs and how our currents   options works to solve it . We did it with customer interviews to know more about their needs ,   expectations and available resources . If the current options or structures we had wasn´t enough or   available for it , then we started a new design project . 

 After   that ,   we   decided   to   make   a   redefinition   of   some   concepts :   customer   as   an   “ external    stakeholder ” and the diverse Company´s departments as “ internal stakeholders ” . That actions let   us to study each stakeholder and needs in its “ own box ” . The power of that was the implementation   of the Co - Creation tool between the internal stakeholders . We scheduled project presentation   meetings to show them a “ Design Brief ” chart with the project description , current internal / external   needs and resources and the business proposal in order to bring them a better understanding about   the situation to solve ( visualization tool ) . In those meetings , we throw them the question : " From   your eyes , what does the project need to be approved ? ” . That simple question allowed us to know   the internal stakeholders needs since the beginning not in the end of the process ( projective   techniques tool ) , so we could design the projects efficiently . It also fostered de active collaboration   of the stakeholders in the idea generation ( brainstorming tool ) and opened our eyes to new   perspectives providing creativity and innovation to the design process ( co - creation tool ) attending   to each stakeholder needs , the connections between its and might translate this insights into design 

 criteria . We invited to the stakeholders to show them the projects before we design the solutions   at all with the purpose to know the possible changes we had to consider in an anticipate way . 

 Insights and Approach 

 Do you remember that I said I was surprised about the obtained results ? Well , that´s because I   learned that Mind Mapping is not just a tool , it´s a chain of tools working together . For example , I   realize that Co - Creation is a powerful and indispensable tool for us now because reinforces the idea   that all we are important elements and one´s success is everyone´s success . Now we work together   in the same way , now the internal stakeholders are part of the solution not an obstacle for it . 

 The Mind Mapping tool allows us to know on time the whole conditions we must consider   developing projects , providing stronger structures for it and reducing the time invest on it . Those   simple activities could be strategic movements to achieve a better market positioning , satisfied   customers , innovative products and services , a faster commercial response and an adequate   compliance with company policies . 

 Design Thinking is a whole process of generating ideas and structures to order it looking forward to   solve a complex problem and you can implement its tools any time of the project developing .   Doesn´t matter how your brain works , you could be like Goeff or maybe you are more like George ,   but if you understand the process of how Design Thinking works I´m sure you can develop the skills   to think solutions “ out of this world ” being creative and innovating . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Angela
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Mind Mapping ( Module 3 ) 

 Challenge   My name is Angela and I´m a Regional Chief in the “ Business Developing Department ” . The main   objective of my team is to develop new market opportunities for the technology we sell . To gain the   goal we have to think “ out of the box ” all the time because our customers always has different needs   and sometimes the current business schemes are not compatible with their needs . The way we used   to design the solutions for the new projects involved just to the commercial department team . We   asked to customers about their needs , expectations and available resources . We concentrated this   information , analyzed in a commercial aspect and developed the commercial strategy to submit it   to the approval of other areas of the company whose tasks could be affected by the implementation   of the project . We submit the approval as a final part of the process and as individual action with   each Department . That chain of activities and its sequence translate the project design in a large   number of redesign actions because the solution offered at the beginning didn´t consider the other   department ’s needs . In other words , our own collegues were a time launch´s obstacle to the   projects in order to adapt the business models to their needs . We needed to be faster and more   efficient , if we weren´t we would be obsolete . 

 Selection 

 Teamwork it would sounds easy but it isn´t at all mainly when it involves many stakeholders who   has their own rules and objectives to achieve . We realized that our work it wasn´t only ours , it was   a multidisciplinary work : commercial , financial , legal , logistics and operation , planning and   infrastructure , etc ( depending of the project´s nature ) . So , we decided to implement a process to   allow us organize the data we had about the customer , and find the connections between those   data and the Company´s needs ( all de departments involved , not only our ) . We decided that the   “ Mind Mapping ” tool was the best option for that because as we know its main function is to looking   for patterns and themes in your data . That would sounds easy either , right ? I need to say that I´m   very surprised about the obtained results , let me share with you the process that we implemented . 

 Application 

 First of all , we worked in a journey mapping tool from the customer needs and how our currents   options works to solve it . We did it with customer interviews to know more about their needs ,   expectations and available resources . If the current options or structures we had wasn´t enough or   available for it , then we started a new design project . 

 After   that ,   we   decided   to   make   a   redefinition   of   some   concepts :   customer   as   an   “ external    stakeholder ” and the diverse Company´s departments as “ internal stakeholders ” . That actions let   us to study each stakeholder and needs in its “ own box ” . The power of that was the implementation   of the Co - Creation tool between the internal stakeholders . We scheduled project presentation   meetings to show them a “ Design Brief ” chart with the project description , current internal / external   needs and resources and the business proposal in order to bring them a better understanding about   the situation to solve ( visualization tool ) . In those meetings , we throw them the question : " From   your eyes , what does the project need to be approved ? ” . That simple question allowed us to know   the internal stakeholders needs since the beginning not in the end of the process ( projective   techniques tool ) , so we could design the projects efficiently . It also fostered de active collaboration   of the stakeholders in the idea generation ( brainstorming tool ) and opened our eyes to new   perspectives providing creativity and innovation to the design process ( co - creation tool ) attending   to each stakeholder needs , the connections between its and might translate this insights into design 

 criteria . We invited to the stakeholders to show them the projects before we design the solutions   at all with the purpose to know the possible changes we had to consider in an anticipate way . 

 Insights and Approach 

 Do you remember that I said I was surprised about the obtained results ? Well , that´s because I   learned that Mind Mapping is not just a tool , it´s a chain of tools working together . For example , I   realize that Co - Creation is a powerful and indispensable tool for us now because reinforces the idea   that all we are important elements and one´s success is everyone´s success . Now we work together   in the same way , now the internal stakeholders are part of the solution not an obstacle for it . 

 The Mind Mapping tool allows us to know on time the whole conditions we must consider   developing projects , providing stronger structures for it and reducing the time invest on it . Those   simple activities could be strategic movements to achieve a better market positioning , satisfied   customers , innovative products and services , a faster commercial response and an adequate   compliance with company policies . 

 Design Thinking is a whole process of generating ideas and structures to order it looking forward to   solve a complex problem and you can implement its tools any time of the project developing .   Doesn´t matter how your brain works , you could be like Goeff or maybe you are more like George ,   but if you understand the process of how Design Thinking works I´m sure you can develop the skills   to think solutions “ out of this world ” being creative and innovating .
### Output: 