Reflection : Storytelling ( Module 2 ) 

 Challenge and Selection     I am a part of a NGO ( non - government organisation ) called lifegile , which works to   benefit the underprivileged people by providing them capabilities and skills to stand on   their own , and we provide them with a platform to earn on their own . One product   which we made them develop was a handcrafted notebook , which had a raw feel   attached to it . The challenge was that people did not prefer buying those notebooks due   to its unfinished look and also people thought that the notebook is expensive as   compared to other notebooks which are available in the market .        To tackle this challenge a Design Thinking tool was needed and ‘ Storytelling ’ was the   perfect fit for this problem because the story and purpose of the notebook not being   communicated properly was the main reason that held them back .         Application     To apply the tool of ‘ Storytelling ’ , I learned the problems faced by the beneficiaries , the   lack of basic resources which they have like food and shelter . I talked to them about how   important is it for them that people should buy the notebooks handcrafted by them .     After learning and researching about the back story of what these underprivileged have ,   I started storytelling , as taught in the Module 2 . I curated the story which communicated   the real pain and requirement of these people which would be satisfied when people   will buy these notebooks . Through storytelling , I also communicated that how certain   high price of these notebooks will not affect the people buying the notebooks but how   it will definitely affect the people who are making these notebooks .     I developed a marketing campaign which showed the problems which these people are   facing and the result was amazing . People gave bulk orders companies bought notebooks   to distribute in their offices and also used it as an instrument to gift .     Even the raw touch of the notebook was changed into an authentic notebook by the   tool of Storytelling . Design Thinking changed the perception of people and was very   effective . 

 Insight and Approach      I watched a TED talk of Simon Sinek where he told the importance of starting with why ,   and how people do not buy the product you sell but they buy the stories which you sell .   After pursuing this course , it helped me to implement this talk in real life . It helped me   to think from the starting and follow the purpose instead of the end product .     Now , not just in Marketing but everything I do would have a purpose , a WHY , and telling   your WHY as a story is equally important . After all , people do not buy the product you   sell , they buy the stories . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection : Storytelling ( Module 2 ) 

 Challenge and Selection     I am a part of a NGO ( non - government organisation ) called lifegile , which works to   benefit the underprivileged people by providing them capabilities and skills to stand on   their own , and we provide them with a platform to earn on their own . One product   which we made them develop was a handcrafted notebook , which had a raw feel   attached to it . The challenge was that people did not prefer buying those notebooks due   to its unfinished look and also people thought that the notebook is expensive as   compared to other notebooks which are available in the market .        To tackle this challenge a Design Thinking tool was needed and ‘ Storytelling ’ was the   perfect fit for this problem because the story and purpose of the notebook not being   communicated properly was the main reason that held them back .         Application     To apply the tool of ‘ Storytelling ’ , I learned the problems faced by the beneficiaries , the   lack of basic resources which they have like food and shelter . I talked to them about how   important is it for them that people should buy the notebooks handcrafted by them .     After learning and researching about the back story of what these underprivileged have ,   I started storytelling , as taught in the Module 2 . I curated the story which communicated   the real pain and requirement of these people which would be satisfied when people   will buy these notebooks . Through storytelling , I also communicated that how certain   high price of these notebooks will not affect the people buying the notebooks but how   it will definitely affect the people who are making these notebooks .     I developed a marketing campaign which showed the problems which these people are   facing and the result was amazing . People gave bulk orders companies bought notebooks   to distribute in their offices and also used it as an instrument to gift .     Even the raw touch of the notebook was changed into an authentic notebook by the   tool of Storytelling . Design Thinking changed the perception of people and was very   effective . 

 Insight and Approach      I watched a TED talk of Simon Sinek where he told the importance of starting with why ,   and how people do not buy the product you sell but they buy the stories which you sell .   After pursuing this course , it helped me to implement this talk in real life . It helped me   to think from the starting and follow the purpose instead of the end product .     Now , not just in Marketing but everything I do would have a purpose , a WHY , and telling   your WHY as a story is equally important . After all , people do not buy the product you   sell , they buy the stories .
### Output: 