MIND MAPPING 

 Challenge : 

 As a part of the marketing department at a chapter in the university which provides   international exchanges to students , we needed to understand our market properly . As this is   not something that everyone is willing to go for , we needed to tap into the right type of   people with the right mindset in the right way . This was not very easy to be carried out as the   university relation was not best and there are around thirty thousand odd people in the   university . 

 Selection : 

 So as there was abundance of data that was available to us , we needed to group them in such   a way that in made sense , so for this we used mind mapping process as this was on of the   easiest ways to simplify the data and make sense out of all the raw data we had . 

 Application : 

 So first talking about the data we had , it was mainly on why people were not willing to go for   exchanges , the number of people who registered and were willing to go but because of some   or the other reason had to cancel their plans . So , the data was very diverse in nature and so   what we did was there were three team leaders including me who had to sort out all the data ,   so we first sorted everything out in broader categories which helped us a lot in the process .   After sorting out into broader categories we each went through all the data one by one and   thought about the way we would have handled the problem if we were in the customers   shoes . Now we used this website called miro to gather all our solutions , we each had a board   where we typed down the solutions that we thought was going to help , under the problems .   Now there were different solutions to one single problem so with the help of out Vice   President we discussed with each other to come up simple solutions to each problem . For   Example , if one of the problems was that parents were sceptical about send the children   abroad on an internship abroad we came up with this simple solution that we could make   them talk to another parent of whose child had already gone for an exchange . So even though   the process was very tedious we sorted all the problems out into different groups to be   visualised . 

 Insight : 

 One very important thing that we found was that , there were a lot of problems but after   connecting all the problems and situations we found that the main hidden problem was our   relation with the university . So , our next step was to talk to them and make them understand   our importance and why they should be supporting us . After this had been done the university   sent mails to the parents and students regarding the same and people actually started   contacting to go for exchanges where usually we had to pitch them and make them   understand the reason why we do this . 

 Approach : 

 Next time while applying the same tool I would make sure that we have more people in the   group so that we have more diverse answers to each problem statement on the board and   maybe that would help us in solving the issues more easily . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: MIND MAPPING 

 Challenge : 

 As a part of the marketing department at a chapter in the university which provides   international exchanges to students , we needed to understand our market properly . As this is   not something that everyone is willing to go for , we needed to tap into the right type of   people with the right mindset in the right way . This was not very easy to be carried out as the   university relation was not best and there are around thirty thousand odd people in the   university . 

 Selection : 

 So as there was abundance of data that was available to us , we needed to group them in such   a way that in made sense , so for this we used mind mapping process as this was on of the   easiest ways to simplify the data and make sense out of all the raw data we had . 

 Application : 

 So first talking about the data we had , it was mainly on why people were not willing to go for   exchanges , the number of people who registered and were willing to go but because of some   or the other reason had to cancel their plans . So , the data was very diverse in nature and so   what we did was there were three team leaders including me who had to sort out all the data ,   so we first sorted everything out in broader categories which helped us a lot in the process .   After sorting out into broader categories we each went through all the data one by one and   thought about the way we would have handled the problem if we were in the customers   shoes . Now we used this website called miro to gather all our solutions , we each had a board   where we typed down the solutions that we thought was going to help , under the problems .   Now there were different solutions to one single problem so with the help of out Vice   President we discussed with each other to come up simple solutions to each problem . For   Example , if one of the problems was that parents were sceptical about send the children   abroad on an internship abroad we came up with this simple solution that we could make   them talk to another parent of whose child had already gone for an exchange . So even though   the process was very tedious we sorted all the problems out into different groups to be   visualised . 

 Insight : 

 One very important thing that we found was that , there were a lot of problems but after   connecting all the problems and situations we found that the main hidden problem was our   relation with the university . So , our next step was to talk to them and make them understand   our importance and why they should be supporting us . After this had been done the university   sent mails to the parents and students regarding the same and people actually started   contacting to go for exchanges where usually we had to pitch them and make them   understand the reason why we do this . 

 Approach : 

 Next time while applying the same tool I would make sure that we have more people in the   group so that we have more diverse answers to each problem statement on the board and   maybe that would help us in solving the issues more easily .
### Output: 