Storytelling 	
   to 	
   inspire 	
   people 	
   to 	
   go 	
   to 	
   Charity 	
   Shops 	
   in 	
   Ukraine 

 1 . Challenge 

 I ’m Maker Faire Producer in Ukraine and one of my daily challenges is to motivate   people for repairing things instead of throwing them away . Up cycle , second life ,   conscious consumption is a difficult topic in a poor country . 

 Luxury and consumption is still a kind of fashion . And second hand still has a spirit of   something unattractive as well as repairing things . To many things are just thrown away   while millions of people ca n’t afford to buy them & 

 2 . Selection . 

 I ’m going to use storytelling . In my opinion the main sense of it is in listening to our   customers . Real people not just making assumptions how their behavior will affect the   world and ecology they first react on very personal things : how they will look , what will   they feel . 

 And of course people react on very personal and even lyrical elements of every story .   Such elements can change the world . 

 Thant ’s what 

 3 . Application . 

 Just telling people that it ’s useful good to buy things in charity shops did n’t works . 

 As we did n’t ’ have time for a real research we ’ve done a kind of public research . We   asked opinion leaders in facebook . 

 It was marked by a special hashtag . And it had a very joyful and stylish mood . We’ve told   our stories of our best bargains , put pictures from our best parties . We were also telling   stories of celebrities as Bob Dyllan or Freddy Mercury . 

 It gave us pretty good result – people were involved in our communication and open   events . They ’ve changed their attitude to the very sense of charity shops . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to 

 your challenge ( e.g. , how an insight affected your thinking about the challenge   and about design thinking more broadly ) . 

 We tried to understand what works ? We ’ve mentioned our clients are motivated not by   ecological or moneysaving arguments . At least few of them . At the same time they were   extremely interested in opportunity to help others and were more likely to help when it   was better designed . 

 Who will like it , how their friends on facebook will react – it ’s still the important   motivation . 

 5 . Approach : Describe what you might do differently next time -- applying the same 

 tool you selected or a different one -- and the reason(s ) why . 

 I ’d like to do more test work . As we still use our facebook audience as the only one . 

 I would prefer to have more learning lunches .   To have more experiments with audience   I ’m not acquainted with . We need more test and learn what moves people and what   stops them . 

 Older people . People who do n’t use facebook – it would be really interesting . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 	
   to 	
   inspire 	
   people 	
   to 	
   go 	
   to 	
   Charity 	
   Shops 	
   in 	
   Ukraine 

 1 . Challenge 

 I ’m Maker Faire Producer in Ukraine and one of my daily challenges is to motivate   people for repairing things instead of throwing them away . Up cycle , second life ,   conscious consumption is a difficult topic in a poor country . 

 Luxury and consumption is still a kind of fashion . And second hand still has a spirit of   something unattractive as well as repairing things . To many things are just thrown away   while millions of people ca n’t afford to buy them & 

 2 . Selection . 

 I ’m going to use storytelling . In my opinion the main sense of it is in listening to our   customers . Real people not just making assumptions how their behavior will affect the   world and ecology they first react on very personal things : how they will look , what will   they feel . 

 And of course people react on very personal and even lyrical elements of every story .   Such elements can change the world . 

 Thant ’s what 

 3 . Application . 

 Just telling people that it ’s useful good to buy things in charity shops did n’t works . 

 As we did n’t ’ have time for a real research we ’ve done a kind of public research . We   asked opinion leaders in facebook . 

 It was marked by a special hashtag . And it had a very joyful and stylish mood . We’ve told   our stories of our best bargains , put pictures from our best parties . We were also telling   stories of celebrities as Bob Dyllan or Freddy Mercury . 

 It gave us pretty good result – people were involved in our communication and open   events . They ’ve changed their attitude to the very sense of charity shops . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to 

 your challenge ( e.g. , how an insight affected your thinking about the challenge   and about design thinking more broadly ) . 

 We tried to understand what works ? We ’ve mentioned our clients are motivated not by   ecological or moneysaving arguments . At least few of them . At the same time they were   extremely interested in opportunity to help others and were more likely to help when it   was better designed . 

 Who will like it , how their friends on facebook will react – it ’s still the important   motivation . 

 5 . Approach : Describe what you might do differently next time -- applying the same 

 tool you selected or a different one -- and the reason(s ) why . 

 I ’d like to do more test work . As we still use our facebook audience as the only one . 

 I would prefer to have more learning lunches .   To have more experiments with audience   I ’m not acquainted with . We need more test and learn what moves people and what   stops them . 

 Older people . People who do n’t use facebook – it would be really interesting .
### Output: 