Tool Reflection – Storytelling 

 Challenge & Selection 

 I am a student enrolled in a marketing and entrepreneurship course in which I have a final 

 project that asks me to create a business idea that is sustainable and generates a great value   impact on society . Since the main objective of the project is to create something that actually   helps society , two of the steps of design thinking must comply , empathize with the people and   define the true problem . In order to do so , me and my team are applying the tool of storytelling .   It is very common that people wo n’t share to you as a researcher their main life problems or   issues , and in the strange case that some of them actually start talking about them , they wo n’t get   too deep into their problems unless you motivate them to do so , this is where the tool of   storytelling comes in pretty useful . If you empathize with a person by sharing some personal   story about some specific aspect then it is way more plausible that the client , which is hearing to   that story can remember some of his own experience and understand what type of information   you are looking for , after that another challenge is presented , which is focusing on their feedback   and understand their story . 

 Application 

 My final project team decided to work with the topic of pollution and the major problems 

 and causes that are presented with the pollution of the planet , more specifically we wanted to do   something related to recycling in Mexico , which is currently an underdeveloped field in the   country . So we wanted to find out valuable information regarding the major problems of the   recycling process , we wanted to know what was the point of view of the common Mexican   towards recycling and what were their main problems while recycling or trying to recycle . 

 In order to get this type of information we started to think about a story , so we could use 

 it as part of the design thinking tool and achieve our research goals . I have a personal story   regarding this subject , in which I try to explain the benefits of recycling and how is it being   solved in first world countries in which I have lived in , like Canada and Germany , I was   constantly trying to connect with the person with whom I was talking by calling out some of my   personal problems towards recycling in Mexico , like not knowing where to take my plastic   bottles to . I also understand and explained to them that all the culture of recycling depends also   on other customs like how much products do you actually buy , because if you buy a lot of stuff   then you will be producing a lot of garbage , but if you do n’t then you wo n’t have a lot of things   to recycle , but it is even better to do so , because you are actually reducing instead of recycling . 

 Some of the people to whom I talked to , started explaining me that even if they started 

 separating their trash in categories , one of the main problems is that the whole system of trash   recollection would not make it useful , because they mix all the trash categories and then they go   and throw them into one place . They also tried to explain to me that another problem that they   face is that there are no places to do recycling nearby , and if they want to recycle a couple of   plastic bottles they would need to drive 10 minutes in order to get there , which would be even   worse for the environment . 

 Insight & Approach 

 We started to get to know the main problems of recycling in the community , not only the 

 ones that we were struggling with , but there were many other that we as a team did n’t think   about before . One of the most important insights that we got from many people was that they   did n’t see any benefit of trying to dealing with all the trash separation in their homes , because   they knew that the trash recollection system would not be handling the garbage properly ,   therefore they would n’t be able to contribute to some change . 

 We started telling them another story about how they started in other countries , and we 

 explained that in order to change something , small steps need to be taken . Of course , we tried to   emphasize that there will not be a major change in one week or two , but we could start by doing   something . We started to pitch our business idea with the help of this story , having an app that   helps you with your garbage categorization and that notifies the trash collectors if you have a lot   of plastic , or metals , or organic garbage . In that way they could start handling the waste in a   more appropriate way . 

 At the end , most of the people felt convinced that they could do something that helps the 

 environment without having to work that much . Personally , I felt very good because I was able   of empathizing with the people and to define the main problems that they have and with that   information I was able to generate new ideas of possible solutions with my team . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Tool Reflection – Storytelling 

 Challenge & Selection 

 I am a student enrolled in a marketing and entrepreneurship course in which I have a final 

 project that asks me to create a business idea that is sustainable and generates a great value   impact on society . Since the main objective of the project is to create something that actually   helps society , two of the steps of design thinking must comply , empathize with the people and   define the true problem . In order to do so , me and my team are applying the tool of storytelling .   It is very common that people wo n’t share to you as a researcher their main life problems or   issues , and in the strange case that some of them actually start talking about them , they wo n’t get   too deep into their problems unless you motivate them to do so , this is where the tool of   storytelling comes in pretty useful . If you empathize with a person by sharing some personal   story about some specific aspect then it is way more plausible that the client , which is hearing to   that story can remember some of his own experience and understand what type of information   you are looking for , after that another challenge is presented , which is focusing on their feedback   and understand their story . 

 Application 

 My final project team decided to work with the topic of pollution and the major problems 

 and causes that are presented with the pollution of the planet , more specifically we wanted to do   something related to recycling in Mexico , which is currently an underdeveloped field in the   country . So we wanted to find out valuable information regarding the major problems of the   recycling process , we wanted to know what was the point of view of the common Mexican   towards recycling and what were their main problems while recycling or trying to recycle . 

 In order to get this type of information we started to think about a story , so we could use 

 it as part of the design thinking tool and achieve our research goals . I have a personal story   regarding this subject , in which I try to explain the benefits of recycling and how is it being   solved in first world countries in which I have lived in , like Canada and Germany , I was   constantly trying to connect with the person with whom I was talking by calling out some of my   personal problems towards recycling in Mexico , like not knowing where to take my plastic   bottles to . I also understand and explained to them that all the culture of recycling depends also   on other customs like how much products do you actually buy , because if you buy a lot of stuff   then you will be producing a lot of garbage , but if you do n’t then you wo n’t have a lot of things   to recycle , but it is even better to do so , because you are actually reducing instead of recycling . 

 Some of the people to whom I talked to , started explaining me that even if they started 

 separating their trash in categories , one of the main problems is that the whole system of trash   recollection would not make it useful , because they mix all the trash categories and then they go   and throw them into one place . They also tried to explain to me that another problem that they   face is that there are no places to do recycling nearby , and if they want to recycle a couple of   plastic bottles they would need to drive 10 minutes in order to get there , which would be even   worse for the environment . 

 Insight & Approach 

 We started to get to know the main problems of recycling in the community , not only the 

 ones that we were struggling with , but there were many other that we as a team did n’t think   about before . One of the most important insights that we got from many people was that they   did n’t see any benefit of trying to dealing with all the trash separation in their homes , because   they knew that the trash recollection system would not be handling the garbage properly ,   therefore they would n’t be able to contribute to some change . 

 We started telling them another story about how they started in other countries , and we 

 explained that in order to change something , small steps need to be taken . Of course , we tried to   emphasize that there will not be a major change in one week or two , but we could start by doing   something . We started to pitch our business idea with the help of this story , having an app that   helps you with your garbage categorization and that notifies the trash collectors if you have a lot   of plastic , or metals , or organic garbage . In that way they could start handling the waste in a   more appropriate way . 

 At the end , most of the people felt convinced that they could do something that helps the 

 environment without having to work that much . Personally , I felt very good because I was able   of empathizing with the people and to define the main problems that they have and with that   information I was able to generate new ideas of possible solutions with my team .
### Output: 