Challenge   As a business student , I have been exposed to a variety of opportunities from the corporate   world . These opportunities can come in the form of an internship or different case   competitions . In one particular case competition with a corporate client from an online   shopping industry , my team and I were tasked to create a marketing campaign in order to   boost the company ’s sales . In particular , the company noticed a decrease in percentage   sales from the young female shoppers of their target market . The company gave us brief   information such as statistics on their company sales and the primary characteristics of the   target market . We are expected to produce a disruptive and feasible campaign that will   brand the company as a lifestyle destination women in the midst of the “ new normal ” .      On my team ’s end , we are a group of close friends who have n’t worked with each , and   joining this competition is a first for all of us . All of my groupmates are from the same course   but different specializations while I was the only one studying from a different course and   school .     Selection   Although the task was rather ambiguous because we were given the freedom to approach it   in any way , our team has different experiences regarding the mind - mapping tool before and   it has worked for all of us , especially in organizing information from different aspects . Given   our differences and specialization , using mind - mapping will help us discover our unique   perspectives about the problem at hand by brainstorming . Hence , using mind - mapping   seems to be the appropriate tool for us to cover all the necessary room for improvements   from the company . It will also help us to dig deep into the relationship between the aspects   of the current performance of the company and its decrease in sales from the target market .      Application and Insights   We first examined the given data from the company . We discovered that what we have so   far is not enough for us to really understand our target market . As such we decided to create   a survey and then conducted interviews with participants from the target market . Here we   came across another set of data with social implications that we did n’t expect , regardless we   thought that it ’s vital . We proceeded to organize the significant findings that we had and   began to brainstorm our ideas . We made sure that whenever an idea pops up , it will need to   be traced back to our findings before we finalize it .      Since we used to mind - mapping tool to organize our findings and ideas , I realized that it was   easier for us to set aside ideas with no connection at all with our current data , no matter how   disruptive it was . When ideas are starting to grow , we were able to relate these ideas to the   connections we found on the mind - map .   Even when we were not on the working document ,   we came to remember vital points from the mind - maps while discussing among ourselves   given that it ’s a visual representation that contains keywords . We have also realized that we   were more visual learners than we thought . While working on our document , we really had a   problem wording our ideas but when explaining it to other people , we tend to give a more   profound explanation when we explain it with imagery such as drawing . 

 Approach   Since I have realized my team ’s visual learning tendencies , I think using visualization   especially during our brainstorming phase is a much more efficient tool to use . Although   mind - mapping gave us some pretty good progress , I think it would be more productive for us   to draw exactly what we think and not hesitate on finding the right words to explain the ideas   in our head . Regardless , for a newly formed team and for working with each other for the   first time , mind - mapping really gave us an edge in developing our ideas . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge   As a business student , I have been exposed to a variety of opportunities from the corporate   world . These opportunities can come in the form of an internship or different case   competitions . In one particular case competition with a corporate client from an online   shopping industry , my team and I were tasked to create a marketing campaign in order to   boost the company ’s sales . In particular , the company noticed a decrease in percentage   sales from the young female shoppers of their target market . The company gave us brief   information such as statistics on their company sales and the primary characteristics of the   target market . We are expected to produce a disruptive and feasible campaign that will   brand the company as a lifestyle destination women in the midst of the “ new normal ” .      On my team ’s end , we are a group of close friends who have n’t worked with each , and   joining this competition is a first for all of us . All of my groupmates are from the same course   but different specializations while I was the only one studying from a different course and   school .     Selection   Although the task was rather ambiguous because we were given the freedom to approach it   in any way , our team has different experiences regarding the mind - mapping tool before and   it has worked for all of us , especially in organizing information from different aspects . Given   our differences and specialization , using mind - mapping will help us discover our unique   perspectives about the problem at hand by brainstorming . Hence , using mind - mapping   seems to be the appropriate tool for us to cover all the necessary room for improvements   from the company . It will also help us to dig deep into the relationship between the aspects   of the current performance of the company and its decrease in sales from the target market .      Application and Insights   We first examined the given data from the company . We discovered that what we have so   far is not enough for us to really understand our target market . As such we decided to create   a survey and then conducted interviews with participants from the target market . Here we   came across another set of data with social implications that we did n’t expect , regardless we   thought that it ’s vital . We proceeded to organize the significant findings that we had and   began to brainstorm our ideas . We made sure that whenever an idea pops up , it will need to   be traced back to our findings before we finalize it .      Since we used to mind - mapping tool to organize our findings and ideas , I realized that it was   easier for us to set aside ideas with no connection at all with our current data , no matter how   disruptive it was . When ideas are starting to grow , we were able to relate these ideas to the   connections we found on the mind - map .   Even when we were not on the working document ,   we came to remember vital points from the mind - maps while discussing among ourselves   given that it ’s a visual representation that contains keywords . We have also realized that we   were more visual learners than we thought . While working on our document , we really had a   problem wording our ideas but when explaining it to other people , we tend to give a more   profound explanation when we explain it with imagery such as drawing . 

 Approach   Since I have realized my team ’s visual learning tendencies , I think using visualization   especially during our brainstorming phase is a much more efficient tool to use . Although   mind - mapping gave us some pretty good progress , I think it would be more productive for us   to draw exactly what we think and not hesitate on finding the right words to explain the ideas   in our head . Regardless , for a newly formed team and for working with each other for the   first time , mind - mapping really gave us an edge in developing our ideas .
### Output: 