Design Thinking for Innovation by University of Virginia   Week 5 – Final Assignment 

 Submitted by Manoj Mohanan     Example Reflection – Mind Mapping ( Module 3 ) 

 Challenge 

 I ’m the manager of a web development team , with a challenge to re- design and improve an aging organization - employee focused portal . My   stakeholder intended for a new generation employee website with   direction to build on previous version . After initial study of the project   using year old web analytic and survey results , it was clear that the   direction provided was too narrow . I envisaged that the project needed   focused discussions with diverse groups like employees , new sub- organizations and management to help define the scope , ensure   identification of pain points and capture un - articulated views . So before   identifying a direct solution to the problem we stepped back as we   realized there was a greater opportunity at hand . 

 Selection 

 I identified ' Mind Mapping ' as the design tool that could help prepare   with reliable logical decisions as a go forward strategy to co - create the   opportunity to learn from the stakeholders . The reasoning being an   availability of a wide variety of data from feedback surveys , personas of   stakeholders , touchpoints and channels . My inspiration was Tony Buzan ,   who popularized the modern mind mapping term . 

 Application 

 I started the process to put everything together by capturing the static   articulated views from the existing data to help my internal investigation   or planned assumptions . I created a template listing down my groups 

 ( personas ) listed in Challenge section , emotions to enlist frustration or   happiness , touchpoints like organization activities of groups and   channels like website , customer support mailbox or newsletters for   interaction . A collaborative workshop between groups sets the perfect   setting to capture the various facets of personas and experiences in a   scenario . For the exercise I created groups of 5 individuals , each   representing respective groups . I provided them with stickies to write   comments to the different questions . Each questions in the activity   focused on improving my observations from their experiences and   thereby help me to build insights from their experience . 

 Questions focused on identified personas , capturing emotions especially   pain points , generating new touchpoints and identifying channels . Next   all these stickies were assembled on a board and used markers to create   common themes . Each individual came forward to lead a specific theme   being the subject matter expert for that theme . Next I created a mind   map from my records of each group and circulated with the participants   and the final agreed revised mind map represented the new insights and   un - articulated views as a group . 

 Insight 

 This exercise with different stakeholders provides an opportunity to   bring out the true voice in each group and articulate the results in to a   visual with agreed consensus to provide meaningful insights . The mind   map matched my expectations and provided a direction with a larger   footprint of ideas not thought through earlier . Our survey results were   hinged on the existing portal and so our thinking would have been   otherwise limited to design in a specific way , but this new findings will   feed in to broaden the horizons of thinking to encompass new visual   directions . Next steps for the team will be to review new insights and to   brainstorm resulting in improved user experience down the road . 

 Approach 

 This exercise has helped bring sub organizations under a common roof   to help capture un - articulated views and the shared insights and learning   and without a doubt mind map is the right tool for the task . This is a new   learning and next time I would start the project using journey mapping   as the starting point along with findings reflected from touchpoints and   channels established and surveys . It will be interesting to see how it   would work in succession as part of ' What Is ' journey . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Manoj Mohanan
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation by University of Virginia   Week 5 – Final Assignment 

 Submitted by Manoj Mohanan     Example Reflection – Mind Mapping ( Module 3 ) 

 Challenge 

 I ’m the manager of a web development team , with a challenge to re- design and improve an aging organization - employee focused portal . My   stakeholder intended for a new generation employee website with   direction to build on previous version . After initial study of the project   using year old web analytic and survey results , it was clear that the   direction provided was too narrow . I envisaged that the project needed   focused discussions with diverse groups like employees , new sub- organizations and management to help define the scope , ensure   identification of pain points and capture un - articulated views . So before   identifying a direct solution to the problem we stepped back as we   realized there was a greater opportunity at hand . 

 Selection 

 I identified ' Mind Mapping ' as the design tool that could help prepare   with reliable logical decisions as a go forward strategy to co - create the   opportunity to learn from the stakeholders . The reasoning being an   availability of a wide variety of data from feedback surveys , personas of   stakeholders , touchpoints and channels . My inspiration was Tony Buzan ,   who popularized the modern mind mapping term . 

 Application 

 I started the process to put everything together by capturing the static   articulated views from the existing data to help my internal investigation   or planned assumptions . I created a template listing down my groups 

 ( personas ) listed in Challenge section , emotions to enlist frustration or   happiness , touchpoints like organization activities of groups and   channels like website , customer support mailbox or newsletters for   interaction . A collaborative workshop between groups sets the perfect   setting to capture the various facets of personas and experiences in a   scenario . For the exercise I created groups of 5 individuals , each   representing respective groups . I provided them with stickies to write   comments to the different questions . Each questions in the activity   focused on improving my observations from their experiences and   thereby help me to build insights from their experience . 

 Questions focused on identified personas , capturing emotions especially   pain points , generating new touchpoints and identifying channels . Next   all these stickies were assembled on a board and used markers to create   common themes . Each individual came forward to lead a specific theme   being the subject matter expert for that theme . Next I created a mind   map from my records of each group and circulated with the participants   and the final agreed revised mind map represented the new insights and   un - articulated views as a group . 

 Insight 

 This exercise with different stakeholders provides an opportunity to   bring out the true voice in each group and articulate the results in to a   visual with agreed consensus to provide meaningful insights . The mind   map matched my expectations and provided a direction with a larger   footprint of ideas not thought through earlier . Our survey results were   hinged on the existing portal and so our thinking would have been   otherwise limited to design in a specific way , but this new findings will   feed in to broaden the horizons of thinking to encompass new visual   directions . Next steps for the team will be to review new insights and to   brainstorm resulting in improved user experience down the road . 

 Approach 

 This exercise has helped bring sub organizations under a common roof   to help capture un - articulated views and the shared insights and learning   and without a doubt mind map is the right tool for the task . This is a new   learning and next time I would start the project using journey mapping   as the starting point along with findings reflected from touchpoints and   channels established and surveys . It will be interesting to see how it   would work in succession as part of ' What Is ' journey .
### Output: 