REFLECTION 

 The photographic project and visualization as a strategy of design thinking 

 CHALLENGE & SELECTION 

 My experience of applying design thinking comes from a area that is not linked to business 

 development ,   but to the area of teaching in a Graphic Desigh School where my students require my 

 couching in the development of graphic design products and photographic images . 

 In one of the basic courses of photography students must develop a photographic series that must 

 have coherent unity in theme and in the use of the visual language . Participants in this workshop 

 have little or no experience in photography and can use any photography   device . 

 To achieve the objectives visualization is key through the whole process , we use the combination of 

 prototyping - visualization processes , development of concepts of design criteria and brainstorming- 

 ideation . We work in teams of 3 to 5 participants . All this is actually a combination of an iterative 

 process where divergent and convergent thinking is used in the project development . 

 In the present presentation , due to the limitations required , I will focus on three phases where we 

 select tools of Design Thinking which we denominate with other names , however , I will point out its 

 relation with the tools as they are denominated in the material of Designing for Growth . 

 APPLICATION 

 In the first stage which we have called " thematic - technical exploration process " , the students try to 

 learn about the possibilities of the photographic medium for the development of an idea or theme 

 freely chosen by them   ( What is ? ) . The participants make several photographic shots approaching 

 the subject or object of study using directly the photography device they have available , allowing 

 them through the rapid photographic capture to learn in a visual way as much as possible about the 

 possibilities and technical difficulties of the chosen subject , which they have to show periodically to 

 his or her group allowing the visualization of the particular interests . 

 The previous phase leads them to the understanding of a series of key elements of the visual and 

 technical aspects of the project   which allows the participants of the group to understand the 

 aesthetic possibilities and thus organize that information in a way that should lead them to the 

 description of the possible visual criteria of the project . ( Value analysis ) . 

 The group then carries out brainstorming to develop ideas that can help the accomplishment of 

 their partner 's project . They do this by   searching   what we call " visual references " with their own 

 photographic works and especialy with visual examples developed by   various photographic authors 

 which allow them to shed light on to how to develop the project of their partners in a way that can 

 conform to the technical and aesthetic possibilities of the projects presented and discussed . This 

 process allows them to develop key aesthetic and design criteria ( Concept Development ) . 

 INSIGHT AND APPROACH 

 One of the things I have learned is that at the beginning of the process it is necessary to overthrow 

 in the participants the expectations they may have of wanting to frame the possibilities of the 

 project without , beforehand , openly and without prejudice , to explore those possibilities . 

 Photographic   devices , whatever they are , are excellent tools for discovering things in the world that 

 one may not have seen before . The process , more than to look for , it is a process of discovery . Then , 

 sharing these visual findings in several cycles of conversation with colleagues and discussing the 

 possibilities , develops the understanding of the aesthetic - visual and technical problem of the 

 projects . 

 On the other hand , the fact that , in many cases , there is a good amount of common key elements 

 that arise in the various projects , it is possible to enrich the analysis of their aesthetic - visual values 

 as well as enrich , in the colaborative atmosphere , the search for " visual references"(visual 

 brainstorming ) that can become possible solutions . 

 Felipe Moreno 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Felipe Moreno
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION 

 The photographic project and visualization as a strategy of design thinking 

 CHALLENGE & SELECTION 

 My experience of applying design thinking comes from a area that is not linked to business 

 development ,   but to the area of teaching in a Graphic Desigh School where my students require my 

 couching in the development of graphic design products and photographic images . 

 In one of the basic courses of photography students must develop a photographic series that must 

 have coherent unity in theme and in the use of the visual language . Participants in this workshop 

 have little or no experience in photography and can use any photography   device . 

 To achieve the objectives visualization is key through the whole process , we use the combination of 

 prototyping - visualization processes , development of concepts of design criteria and brainstorming- 

 ideation . We work in teams of 3 to 5 participants . All this is actually a combination of an iterative 

 process where divergent and convergent thinking is used in the project development . 

 In the present presentation , due to the limitations required , I will focus on three phases where we 

 select tools of Design Thinking which we denominate with other names , however , I will point out its 

 relation with the tools as they are denominated in the material of Designing for Growth . 

 APPLICATION 

 In the first stage which we have called " thematic - technical exploration process " , the students try to 

 learn about the possibilities of the photographic medium for the development of an idea or theme 

 freely chosen by them   ( What is ? ) . The participants make several photographic shots approaching 

 the subject or object of study using directly the photography device they have available , allowing 

 them through the rapid photographic capture to learn in a visual way as much as possible about the 

 possibilities and technical difficulties of the chosen subject , which they have to show periodically to 

 his or her group allowing the visualization of the particular interests . 

 The previous phase leads them to the understanding of a series of key elements of the visual and 

 technical aspects of the project   which allows the participants of the group to understand the 

 aesthetic possibilities and thus organize that information in a way that should lead them to the 

 description of the possible visual criteria of the project . ( Value analysis ) . 

 The group then carries out brainstorming to develop ideas that can help the accomplishment of 

 their partner 's project . They do this by   searching   what we call " visual references " with their own 

 photographic works and especialy with visual examples developed by   various photographic authors 

 which allow them to shed light on to how to develop the project of their partners in a way that can 

 conform to the technical and aesthetic possibilities of the projects presented and discussed . This 

 process allows them to develop key aesthetic and design criteria ( Concept Development ) . 

 INSIGHT AND APPROACH 

 One of the things I have learned is that at the beginning of the process it is necessary to overthrow 

 in the participants the expectations they may have of wanting to frame the possibilities of the 

 project without , beforehand , openly and without prejudice , to explore those possibilities . 

 Photographic   devices , whatever they are , are excellent tools for discovering things in the world that 

 one may not have seen before . The process , more than to look for , it is a process of discovery . Then , 

 sharing these visual findings in several cycles of conversation with colleagues and discussing the 

 possibilities , develops the understanding of the aesthetic - visual and technical problem of the 

 projects . 

 On the other hand , the fact that , in many cases , there is a good amount of common key elements 

 that arise in the various projects , it is possible to enrich the analysis of their aesthetic - visual values 

 as well as enrich , in the colaborative atmosphere , the search for " visual references"(visual 

 brainstorming ) that can become possible solutions . 

 Felipe Moreno
### Output: 