EXAMPLE REFLECTION – STORYTELLING 

 Challenge   I am a member of an organization ’s online marketing department and my challenge every day is to   make great ideas for content in all social media . We spend marketing budgets in according   campaigns to increase sales in the online channel ( Fb , Instagram , web page ) . Today , we are eight   people composed the online marketing department .   Every day we must update social networks to   reach our target audience , and daily we create goals to minimize risks and maximize effectiveness .     Selection   Our team has decided to use all the tools of design thinking , but to start , we believe it is important   to carry out a customer journey map .     Application   Initially , we will analyze the internal consumer and our daily tasks at the time of doing our work .   Every day , marketing ’s online department employees will be surveyed to find out how they feel   about their daily tasks , if they really feel good and if they are meeting their goals .   All this will help us to verify if the staff is satisfied and if there are activities that they can not carry   out and that need support , to provide it to each one and train them .   We want all our team understand each other 's tasks , to be more effective . 

 Insight : When applying the customer journey map technique , we realized most of the people who   made up the team , had certain gaps in activities and tasks that they carried out , for which , the   time was not invested in carrying it out but in training to carry it out . This alerted us and we   wanted to help them and do dynamic and team trainings , so that everyone could participate . 

 Approach 

 Given that our team has already gone through several design thinking activities / tools and are at   this stage in the timeline , customer journey map is the appropriate tool . Our team wants to   manage their internal activities first so that we can offer the best in the networks . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: EXAMPLE REFLECTION – STORYTELLING 

 Challenge   I am a member of an organization ’s online marketing department and my challenge every day is to   make great ideas for content in all social media . We spend marketing budgets in according   campaigns to increase sales in the online channel ( Fb , Instagram , web page ) . Today , we are eight   people composed the online marketing department .   Every day we must update social networks to   reach our target audience , and daily we create goals to minimize risks and maximize effectiveness .     Selection   Our team has decided to use all the tools of design thinking , but to start , we believe it is important   to carry out a customer journey map .     Application   Initially , we will analyze the internal consumer and our daily tasks at the time of doing our work .   Every day , marketing ’s online department employees will be surveyed to find out how they feel   about their daily tasks , if they really feel good and if they are meeting their goals .   All this will help us to verify if the staff is satisfied and if there are activities that they can not carry   out and that need support , to provide it to each one and train them .   We want all our team understand each other 's tasks , to be more effective . 

 Insight : When applying the customer journey map technique , we realized most of the people who   made up the team , had certain gaps in activities and tasks that they carried out , for which , the   time was not invested in carrying it out but in training to carry it out . This alerted us and we   wanted to help them and do dynamic and team trainings , so that everyone could participate . 

 Approach 

 Given that our team has already gone through several design thinking activities / tools and are at   this stage in the timeline , customer journey map is the appropriate tool . Our team wants to   manage their internal activities first so that we can offer the best in the networks .
### Output: 