Reﬂection Storytelling 

 Challenge / Selection 

 What is storytelling ? it is a marketing tool that exploits the power to communicate   effectively through stories and examples .   Storytelling is about the   connection that we give to people about a   piece of   information that we 're trying to share . This can include brands , large and local   companies and their audiences . To create sellable , deep storytelling , you need to   know your audience — who is ,   where do they come from , and what do they need . 

 I work in a small architecture studio that has classes for children . The range of   activities is very wide : painting , architecture , theater , materials science , urban studies .   Children from 5 to 17 years old come to classes . Although it would be wrong to say   that children are coming - after all , they are brought in by their parents . The main   media channel for us is Instagram . I am in the business of publishing posts and   stories . 

 Surprisingly , the key to understanding Instagram storytelling lies in the title " Stories . "   Now I 'll tell you why . 

 Application 

 So , every day I have to publish the routine of our studio and do it in accordance with   the aesthetics and vision of the company . You can call it design code . I choose   photos of beautiful stylish layouts and caption them simply " Lesson in such and such   a group at such and such a time . " After the publication , I observe the reaction of the   audience , that is , the parents who bring the children . Most of the time , I do n't get any   feedback . After a while , I decided to post not only the result of the work , but also the   process . Backstage in the workshop , preparation of materials , the process of   creation , children ’s story about their layouts . The bottom line is a lot of reactions and   involvement from parents . 

 Yes , such storytelling does not always coincide with the design code of our studio , so   I probably have n’t laid out the chaotic process of creating works before . And yet ,   revealing a story is much more important than following visual rules , because   through storytelling I managed to share the studio 's values with the audience — that   in creating a work , the process is important , not the result , that children are free to   express their emotions and feelings . 

 Insight / approach 

 After a lot of trial and error , I really realized that storytelling is an integral part of the   business , as well as the sales product and business plan . Through the storytelling of   the company , the audience begins to trust and be open . Storytelling makes a   company accessible to people . It is more interesting to look at a company , even a   very large one , not through the results of its sales , but through the heroes who did it . 

 I think social networks or company websites should be like history books in a   ﬁgurative sense . A child who begins to get to know the place in which he lives   understands the peculiarities only when he gets to know the past . The present   comes from the past , so this is an important part of storytelling — a clear sequence   of events .   You listen to a great story teller , there 's a very clear sequence   of events   that moves the story from the beginning to an end . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reﬂection Storytelling 

 Challenge / Selection 

 What is storytelling ? it is a marketing tool that exploits the power to communicate   effectively through stories and examples .   Storytelling is about the   connection that we give to people about a   piece of   information that we 're trying to share . This can include brands , large and local   companies and their audiences . To create sellable , deep storytelling , you need to   know your audience — who is ,   where do they come from , and what do they need . 

 I work in a small architecture studio that has classes for children . The range of   activities is very wide : painting , architecture , theater , materials science , urban studies .   Children from 5 to 17 years old come to classes . Although it would be wrong to say   that children are coming - after all , they are brought in by their parents . The main   media channel for us is Instagram . I am in the business of publishing posts and   stories . 

 Surprisingly , the key to understanding Instagram storytelling lies in the title " Stories . "   Now I 'll tell you why . 

 Application 

 So , every day I have to publish the routine of our studio and do it in accordance with   the aesthetics and vision of the company . You can call it design code . I choose   photos of beautiful stylish layouts and caption them simply " Lesson in such and such   a group at such and such a time . " After the publication , I observe the reaction of the   audience , that is , the parents who bring the children . Most of the time , I do n't get any   feedback . After a while , I decided to post not only the result of the work , but also the   process . Backstage in the workshop , preparation of materials , the process of   creation , children ’s story about their layouts . The bottom line is a lot of reactions and   involvement from parents . 

 Yes , such storytelling does not always coincide with the design code of our studio , so   I probably have n’t laid out the chaotic process of creating works before . And yet ,   revealing a story is much more important than following visual rules , because   through storytelling I managed to share the studio 's values with the audience — that   in creating a work , the process is important , not the result , that children are free to   express their emotions and feelings . 

 Insight / approach 

 After a lot of trial and error , I really realized that storytelling is an integral part of the   business , as well as the sales product and business plan . Through the storytelling of   the company , the audience begins to trust and be open . Storytelling makes a   company accessible to people . It is more interesting to look at a company , even a   very large one , not through the results of its sales , but through the heroes who did it . 

 I think social networks or company websites should be like history books in a   ﬁgurative sense . A child who begins to get to know the place in which he lives   understands the peculiarities only when he gets to know the past . The present   comes from the past , so this is an important part of storytelling — a clear sequence   of events .   You listen to a great story teller , there 's a very clear sequence   of events   that moves the story from the beginning to an end .
### Output: 