The power of storytelling 

 Challenge & Selection 

 One of the most powerful and at the same time controversial tool of Design Thinking is   Storytelling . Why it is powerful ?   Well , for so many years ’ different stories , legends had been   using to charm and attract attention of any kind of public . In addition , even now , interesting story   would grab people ’s minds easily . A business world is not an exception . Currently , when most of   the deals are singed after chain of negotiations , presentations , conference calls and brainstorms the   power of constructive and useful storytelling is sensed more than ever .   On the other hand ,   storytelling is an art . Art of cinematography even : with main theme twisted around the necessary   result . For my day - to - day routine I use Storytelling to present sometimes boring and hard to   understand information for my internal clients .   Understanding the process Storytelling supports   me to make all my work very useful and meaningful . Taking into consideration , that perception   level of verbal communication for people sometimes can be lower vs Visual communication , so ,   whilst using storytelling tool you must follow the reaction of listeners 

 Application 

 How am I getting ready for story creating process ? I am not a writer , journalist or someone who   easily implements many compounds into presentation . No . However , I am the one who knows the   topic in details . I use the following rules : 

 -   Content is the base . Only after understanding the main theme , I am able to play around   with the approach of delivery . I often use the Pyramid of objectives and Ideas- I observe   those   from the most important to the least 

 -   Research – truly crucial for successful story . I usually go deeper into the analysis to pull   out hidden stones . On that stage is better to have at your disposer more details which   subsequently would help you to 

 -   Even though storytelling is an absolute in verbal communication , there is no restriction to   use suitable visualization . And this is why Storytelling a spacious room for creativity and   invention of your own universe of information sharing 

 -   Never forget that story must sell . Here I go to the structure : fun story at the beginning ,   drama in theme announcement ,   magic in the process of solving all possible issues and   emotion ending 

 -   Your target audience is measure of your success . I need to know beforehand who will be   my listeners – what they need to receive from me . To what analysis level I should go to   make them , interested . 

 When the story is ready , I need to find out how to sell it . First , I use my emotions . Human 

 beings are ready to pay for qualified stories . Moreover , all of us make decisions in 90 % of 

 time unconsciously , and only after , we are trying to explain this using some form of a logic . 

 So , just numbers or simple facts are not enough to sell . Then , call to action takes part in the 

 process that includes : building the relationship with listeners , motivate them , affect their 

 beliefs , explain , listen and answer all the questions 

 Insight & Approach 

 What have I realized after using thinking design technics in my routine is getting feedback and   be flexible . Sometimes it is not easy to stick to the plan that used at the beginning . The audience   sometimes knows more that I predicted , so it is important to have plan or scenario B. 

 I would not change the approach of story inventing actually , I ’d rather work with delivery   process as I have realized that I need to feel audience ’s mood and adjust to their needs at the very   moment 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: The power of storytelling 

 Challenge & Selection 

 One of the most powerful and at the same time controversial tool of Design Thinking is   Storytelling . Why it is powerful ?   Well , for so many years ’ different stories , legends had been   using to charm and attract attention of any kind of public . In addition , even now , interesting story   would grab people ’s minds easily . A business world is not an exception . Currently , when most of   the deals are singed after chain of negotiations , presentations , conference calls and brainstorms the   power of constructive and useful storytelling is sensed more than ever .   On the other hand ,   storytelling is an art . Art of cinematography even : with main theme twisted around the necessary   result . For my day - to - day routine I use Storytelling to present sometimes boring and hard to   understand information for my internal clients .   Understanding the process Storytelling supports   me to make all my work very useful and meaningful . Taking into consideration , that perception   level of verbal communication for people sometimes can be lower vs Visual communication , so ,   whilst using storytelling tool you must follow the reaction of listeners 

 Application 

 How am I getting ready for story creating process ? I am not a writer , journalist or someone who   easily implements many compounds into presentation . No . However , I am the one who knows the   topic in details . I use the following rules : 

 -   Content is the base . Only after understanding the main theme , I am able to play around   with the approach of delivery . I often use the Pyramid of objectives and Ideas- I observe   those   from the most important to the least 

 -   Research – truly crucial for successful story . I usually go deeper into the analysis to pull   out hidden stones . On that stage is better to have at your disposer more details which   subsequently would help you to 

 -   Even though storytelling is an absolute in verbal communication , there is no restriction to   use suitable visualization . And this is why Storytelling a spacious room for creativity and   invention of your own universe of information sharing 

 -   Never forget that story must sell . Here I go to the structure : fun story at the beginning ,   drama in theme announcement ,   magic in the process of solving all possible issues and   emotion ending 

 -   Your target audience is measure of your success . I need to know beforehand who will be   my listeners – what they need to receive from me . To what analysis level I should go to   make them , interested . 

 When the story is ready , I need to find out how to sell it . First , I use my emotions . Human 

 beings are ready to pay for qualified stories . Moreover , all of us make decisions in 90 % of 

 time unconsciously , and only after , we are trying to explain this using some form of a logic . 

 So , just numbers or simple facts are not enough to sell . Then , call to action takes part in the 

 process that includes : building the relationship with listeners , motivate them , affect their 

 beliefs , explain , listen and answer all the questions 

 Insight & Approach 

 What have I realized after using thinking design technics in my routine is getting feedback and   be flexible . Sometimes it is not easy to stick to the plan that used at the beginning . The audience   sometimes knows more that I predicted , so it is important to have plan or scenario B. 

 I would not change the approach of story inventing actually , I ’d rather work with delivery   process as I have realized that I need to feel audience ’s mood and adjust to their needs at the very   moment
### Output: 