Reflection – Persona tool 

 Challenge   I develop strategic approach in communications for a wide range of brands in Central America .   One of these brands is a teenager driven cookie company that needs to find a new way to   participate in the conversations of their audience . it is well known that teenagers do not like   Ads , because they are intended to sell them things that the audience do not need . So how can   we talk with people who are not willing to ?     Selection   From my point of view , the most relevant question of the Design Thinking approach is the first   one : What is ? Setting up this question is the key to get inspiring answers .   In my personal experience , getting deeper in that questions it is the way to reach the goal of   the project , and it is also the hardest question to solve .   Using the persona tool helps us to identify the gains , the pains , and the relevant topics in the   life of teenagers . That ’s the first step to start any conversation : meet the person you want to   talk with .     Application   We quickly started a social listening , a desk research , and a social poll using IG and FB social   networks . Those sources gave us a bank of data useful for the construction of a persona target .   The brand managers and the strategic team worked together to obtain the key findings .    We defined specific sections that compose the persona chart , we focused on pains , gains ,   topics that the audience respect and reject , people who inspired their behaviors and goals that   the teenager wanted to reach . As a result , we built two different persona charts : “ Miguel Rojas ”   a teenager driven by the social and ecologic topics , someone who wants to change the world   starting from the society . And “ Ana Gonzalez ” a teenager driven by the technology and the   communications , someone who wants to change the world starting from the tech .     Insight   Now the teenager driven cookie company had a message to share with their   audience rather   than just selling them cookies . In the near future ; the brand should change the ads into content   for their social channels and we would be able to start a strategic approach based on people   instead of based on consumers .     Approach   We learned that a brand could not start a conversation with teenagers without a key message .   That is the starting point for the strategy , that is the What is ? 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Persona tool 

 Challenge   I develop strategic approach in communications for a wide range of brands in Central America .   One of these brands is a teenager driven cookie company that needs to find a new way to   participate in the conversations of their audience . it is well known that teenagers do not like   Ads , because they are intended to sell them things that the audience do not need . So how can   we talk with people who are not willing to ?     Selection   From my point of view , the most relevant question of the Design Thinking approach is the first   one : What is ? Setting up this question is the key to get inspiring answers .   In my personal experience , getting deeper in that questions it is the way to reach the goal of   the project , and it is also the hardest question to solve .   Using the persona tool helps us to identify the gains , the pains , and the relevant topics in the   life of teenagers . That ’s the first step to start any conversation : meet the person you want to   talk with .     Application   We quickly started a social listening , a desk research , and a social poll using IG and FB social   networks . Those sources gave us a bank of data useful for the construction of a persona target .   The brand managers and the strategic team worked together to obtain the key findings .    We defined specific sections that compose the persona chart , we focused on pains , gains ,   topics that the audience respect and reject , people who inspired their behaviors and goals that   the teenager wanted to reach . As a result , we built two different persona charts : “ Miguel Rojas ”   a teenager driven by the social and ecologic topics , someone who wants to change the world   starting from the society . And “ Ana Gonzalez ” a teenager driven by the technology and the   communications , someone who wants to change the world starting from the tech .     Insight   Now the teenager driven cookie company had a message to share with their   audience rather   than just selling them cookies . In the near future ; the brand should change the ads into content   for their social channels and we would be able to start a strategic approach based on people   instead of based on consumers .     Approach   We learned that a brand could not start a conversation with teenagers without a key message .   That is the starting point for the strategy , that is the What is ?
### Output: 