The Challenge   We consume a lot of online video , but my particular challenge is understanding what kinds of video   younger audiences want to consume while online shopping , and which kinds of videos will drive more   sales . In the past , this has been a difficult problem to solve because there ’s no one right answer , and if   one listens to anecdotes from others , there are a multitude of directions to take ecommerce videos .      Selection   I selected mind mapping , which is a design tool that allows someone to take all the data that they have ,   distill it into usable data , look for patterns and insights , and translate those into design criteria . I thought   this was appropriate for the challenge of what younger audiences want from ecommerce video because   we have a wealth of data available on this topic – best practices , user - testing , focus groups , years of   analytics , interviews , and more – but we have n’t been able to take all of this data and turn it into   something useful . Mind mapping and its insights should allow us to better visualize and engage with the   data and turn it into useful information that can influence future experiments .      Application   I applied the tool by gathering all the data that we have available at this point – best practices from   experts , user - testing , focus groups , years of analytics , and interviews – and laying it all out . I then invited   a small group of co - workers from my company to help with this project . We picked out nuggets of data   that we each found interesting , then we talked through those interesting points and combined like   points into groups , and then saw what conclusions or insights we could draw . This seemed to be an   effective way to approach a large amount of data that might have otherwise been unwieldy . In the   future , I would include an even more diverse set of co - workers , so that we ’d get more varied   perspectives .     Insight   We gained some insight from this exercise , and it really allowed us to identify patterns from different   pieces of data that we may not have noticed , had we been examining each set of data individually .   Specifically , there are a few needs we identified that we have not yet been addressing in our videos and   we ’re planning to test incorporating them in future videos . This seemed like a good tool for our   challenge , because we had gathered so much data but needed a way to organize and distill patterns   from it .      Approach   Next time , I might include a more diverse group of people in the mind mapping session , as I mentioned   before . I think I ’d gather more ethnographic interviews prior to the mind mapping session as well , so   there ’s more personal information for those in the mind mapping session to consider . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: The Challenge   We consume a lot of online video , but my particular challenge is understanding what kinds of video   younger audiences want to consume while online shopping , and which kinds of videos will drive more   sales . In the past , this has been a difficult problem to solve because there ’s no one right answer , and if   one listens to anecdotes from others , there are a multitude of directions to take ecommerce videos .      Selection   I selected mind mapping , which is a design tool that allows someone to take all the data that they have ,   distill it into usable data , look for patterns and insights , and translate those into design criteria . I thought   this was appropriate for the challenge of what younger audiences want from ecommerce video because   we have a wealth of data available on this topic – best practices , user - testing , focus groups , years of   analytics , interviews , and more – but we have n’t been able to take all of this data and turn it into   something useful . Mind mapping and its insights should allow us to better visualize and engage with the   data and turn it into useful information that can influence future experiments .      Application   I applied the tool by gathering all the data that we have available at this point – best practices from   experts , user - testing , focus groups , years of analytics , and interviews – and laying it all out . I then invited   a small group of co - workers from my company to help with this project . We picked out nuggets of data   that we each found interesting , then we talked through those interesting points and combined like   points into groups , and then saw what conclusions or insights we could draw . This seemed to be an   effective way to approach a large amount of data that might have otherwise been unwieldy . In the   future , I would include an even more diverse set of co - workers , so that we ’d get more varied   perspectives .     Insight   We gained some insight from this exercise , and it really allowed us to identify patterns from different   pieces of data that we may not have noticed , had we been examining each set of data individually .   Specifically , there are a few needs we identified that we have not yet been addressing in our videos and   we ’re planning to test incorporating them in future videos . This seemed like a good tool for our   challenge , because we had gathered so much data but needed a way to organize and distill patterns   from it .      Approach   Next time , I might include a more diverse group of people in the mind mapping session , as I mentioned   before . I think I ’d gather more ethnographic interviews prior to the mind mapping session as well , so   there ’s more personal information for those in the mind mapping session to consider .
### Output: 