Example Reflection – Brainstorming 

 Challenge & Selection 

 Brainstorming was the tool that I and my team used on designing my first entrepreneurship project , which   is to create a small - scale fitness center located in a residential area in East Jakarta . We used this approach   together with our potential employees ( ex - mega gym which suspended its operation due to the   pandemic ) with the scope to identify the required equipment , location layout , programs , and gym rules   where the customers can comfortably exercise at our location despite of being in the pandemic . We   already collected the data beforehand from our potential customers ( residents and members from the   existing fitness centers with a radius of 2 km from the potential locations ) on identifying the pain points   that the customers experienced from the competitors and opportunities that we could create as the   solutions to be the best - in - class fitness center in the area . 

 Application 

 We started the process by explaining to everyone on the benefits of taking a more customers focused ,   ensuring that we make use of all the collected data that we already collected previously and avoid using   our own assumptions in defining our fitness center concept . 

 During the brainstorming sessions , the 7 team members sat together and wrote down every idea into a   flip chart , divided into a 4 sessions ( each session takes ~45 minutes ) . The topics are varied on each session ,   such as : 1 ) What are the main drivers to make feel comfortable to exercise in the fitness center during the   pandemic ? 2 ) What competitive advantage we can have compared to the existing rivals ? 3 ) What are the   marketing strategy alternatives to grasp the potential customers ? 

 I ensured that everyone must get his / her chance to speak of what ’s inside their mind and every idea shall   be documented / written on the board . We also emphasized that there is no such thing as judging or   rejection is allowed on any participant ’s idea ( remember , all insights are valuable ! ) and make sure that   we were having an open discussion so that everyone have a good understanding every delivered insights . 

 The other important thing that I emphasized to the participant is that the brainstorming session is not a   forum where the team will make a decision as the outcome ( not the “ What Works ” or “ What Wows ” yet ! ) ,   but instead it is a forum where the team must capture every possibilities , trends , and uncertainties .   Throughout the forums , as a facilitator , we also managed to group the similar / shared insights , ensuring   that the results can be easily used for the next designing steps . 

 Insight & Approach 

 By having the brainstorming session , our team managed to identify so many useful insights could be   retrieved especially since the team members consist of stakeholders from various position ( investors ,   personal trainers , customers – experienced and newbie ) . From the outcome , we hopefully can identify   the main problems to be solved in the next design phases – that is , the simplest ones to be facilitated and   who and how to engage the potential costumers . 

 Another point to be noted is that before the team could conduct a good brainstorming session , we need   to emphasize everyone to be having a data - driven mindset and be hindered from using his / her own   assumption . It must be ensured that every idea in the brainstorming session purely came from the data   collected in the previous phase . 

 Since I discovered that at this stage the most valuable aspect is to collect the insights or ideas from all   stakeholders with various position , I believe that brainstorming session is definitely the key tool to ensure   we can build a satisfying product for a series of design thinking activities . I will use this method again for   my upcoming entrepreneur project , so grateful to have learnt it ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Brainstorming 

 Challenge & Selection 

 Brainstorming was the tool that I and my team used on designing my first entrepreneurship project , which   is to create a small - scale fitness center located in a residential area in East Jakarta . We used this approach   together with our potential employees ( ex - mega gym which suspended its operation due to the   pandemic ) with the scope to identify the required equipment , location layout , programs , and gym rules   where the customers can comfortably exercise at our location despite of being in the pandemic . We   already collected the data beforehand from our potential customers ( residents and members from the   existing fitness centers with a radius of 2 km from the potential locations ) on identifying the pain points   that the customers experienced from the competitors and opportunities that we could create as the   solutions to be the best - in - class fitness center in the area . 

 Application 

 We started the process by explaining to everyone on the benefits of taking a more customers focused ,   ensuring that we make use of all the collected data that we already collected previously and avoid using   our own assumptions in defining our fitness center concept . 

 During the brainstorming sessions , the 7 team members sat together and wrote down every idea into a   flip chart , divided into a 4 sessions ( each session takes ~45 minutes ) . The topics are varied on each session ,   such as : 1 ) What are the main drivers to make feel comfortable to exercise in the fitness center during the   pandemic ? 2 ) What competitive advantage we can have compared to the existing rivals ? 3 ) What are the   marketing strategy alternatives to grasp the potential customers ? 

 I ensured that everyone must get his / her chance to speak of what ’s inside their mind and every idea shall   be documented / written on the board . We also emphasized that there is no such thing as judging or   rejection is allowed on any participant ’s idea ( remember , all insights are valuable ! ) and make sure that   we were having an open discussion so that everyone have a good understanding every delivered insights . 

 The other important thing that I emphasized to the participant is that the brainstorming session is not a   forum where the team will make a decision as the outcome ( not the “ What Works ” or “ What Wows ” yet ! ) ,   but instead it is a forum where the team must capture every possibilities , trends , and uncertainties .   Throughout the forums , as a facilitator , we also managed to group the similar / shared insights , ensuring   that the results can be easily used for the next designing steps . 

 Insight & Approach 

 By having the brainstorming session , our team managed to identify so many useful insights could be   retrieved especially since the team members consist of stakeholders from various position ( investors ,   personal trainers , customers – experienced and newbie ) . From the outcome , we hopefully can identify   the main problems to be solved in the next design phases – that is , the simplest ones to be facilitated and   who and how to engage the potential costumers . 

 Another point to be noted is that before the team could conduct a good brainstorming session , we need   to emphasize everyone to be having a data - driven mindset and be hindered from using his / her own   assumption . It must be ensured that every idea in the brainstorming session purely came from the data   collected in the previous phase . 

 Since I discovered that at this stage the most valuable aspect is to collect the insights or ideas from all   stakeholders with various position , I believe that brainstorming session is definitely the key tool to ensure   we can build a satisfying product for a series of design thinking activities . I will use this method again for   my upcoming entrepreneur project , so grateful to have learnt it !
### Output: 