Storytelling - Cesar Fowler 

 Challenge 

 I work as Community Builder in a coworking space in Barcelona . One of my daily   duties is to receive potential members and explain what is coworking , specially dif- ferences between a coworking and a shared ofﬁce , and how we do coworking in   our space . I use it also when someone not familiar with the concept asks me if it is   true or not that members are committed to help each other . 

 Selection 

 I chose storytelling to illustrate what is coworking . Giving voice to our members ,   explaining some anecdotes of real life stories , gives color to my statement . This is   because exaggeration ( consciously or not ) of the seller ’s product is quite common   so people wo n’t trust at all certain statements if they came from you . Using some- one else voice to communicate those advantages are more credible than if they   came from you . 

 People love to hear real life stories . We are all tired of theories , at least when they   shall be proved to work in real world . So listeners tend to pay more attention to   real world stories , specially is they are related to persons . 

 We are a social species . We love hearing from people , we are really curious about   other human beings ( just think about Facebook ) and we love to hear how some- one beneﬁt from a service we are almost ready to buy : the story is focussed on   someone like them instead of be focussed on a different point of view . 

 Application 

 A good example of storytelling I use is the story of Javier and about his thoughts   about his value as a member of our community . I explain the story when someone   asks about interactions or synergies in the space or when the potential member   asks about community management dynamics : how we do it & what our members   are willing to do . 

 Javier ’s story 

 One day I was going to the reception desk to pick up some letters and I stop by   Javier ’s table to ask him about how was he feeling lately , he ’s fatherhood , the busi- ness , and all those things community builders are curious about . He replied :   “ Everything is ﬁne here , but I ’m a bad coworker ” 

 I was a bit surprised and asked him why ? 

 - “ Well … I have two small daughters and I ca n’t attend community din- 

 ners . ” 

 - Javier , I told him , I sent you or introduced you three members which 

 have doubts related with their projects . On all three occasions that   member came back to my desk and told me : “ this guy is amazing ! He   know a lot of things ! ” And if I can choose between attending a dinner or   helping other members in need of knowledge I will always choose the   second one . We are all human beings with families and obligations and   it be wonderful if you can do both , but in real life believe me that I ’m re- ally happy about your contribution . 

 Insight 

 I use this technique to show several critical points about coworking as it give the   listener the following insights : 

 - The workplace paradigm is upside down : although people is paying to 

 come to work they are concerned about their role , integration , and du- ties inside the community . 

 - The members are willing to contribute to the community .   - We have members who provide extraordinary value to the community .   - It gives a vivid example about how we solve members problems and 

 share knowledge . 

 - If gives a clear view of our priorities .   - Informs members we keep constant attention to them 

 Approach 

 Sometimes when I ’m talking with a new member I realize he or she is more con- cerned about another issue , like material help instead of knowledge , or a certain   service like web design for his / her business . In these cases I switch to a different   story explaining how Fabio helped 8 companies , including ourselves , to create a   new website and how this drove us to a great increase in members due to the web- site leads . On the other hand I also explain them Fabio is able to offer better pric- ing as he ’s working 10 m away form them so his managing time is less than working   with outsiders . I also explain in some cases , when the potential member has not   money at all to spend , he ’s willing to give a hand for free to members , like myself ,   who build our personal website . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Cesar Fowler
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling - Cesar Fowler 

 Challenge 

 I work as Community Builder in a coworking space in Barcelona . One of my daily   duties is to receive potential members and explain what is coworking , specially dif- ferences between a coworking and a shared ofﬁce , and how we do coworking in   our space . I use it also when someone not familiar with the concept asks me if it is   true or not that members are committed to help each other . 

 Selection 

 I chose storytelling to illustrate what is coworking . Giving voice to our members ,   explaining some anecdotes of real life stories , gives color to my statement . This is   because exaggeration ( consciously or not ) of the seller ’s product is quite common   so people wo n’t trust at all certain statements if they came from you . Using some- one else voice to communicate those advantages are more credible than if they   came from you . 

 People love to hear real life stories . We are all tired of theories , at least when they   shall be proved to work in real world . So listeners tend to pay more attention to   real world stories , specially is they are related to persons . 

 We are a social species . We love hearing from people , we are really curious about   other human beings ( just think about Facebook ) and we love to hear how some- one beneﬁt from a service we are almost ready to buy : the story is focussed on   someone like them instead of be focussed on a different point of view . 

 Application 

 A good example of storytelling I use is the story of Javier and about his thoughts   about his value as a member of our community . I explain the story when someone   asks about interactions or synergies in the space or when the potential member   asks about community management dynamics : how we do it & what our members   are willing to do . 

 Javier ’s story 

 One day I was going to the reception desk to pick up some letters and I stop by   Javier ’s table to ask him about how was he feeling lately , he ’s fatherhood , the busi- ness , and all those things community builders are curious about . He replied :   “ Everything is ﬁne here , but I ’m a bad coworker ” 

 I was a bit surprised and asked him why ? 

 - “ Well … I have two small daughters and I ca n’t attend community din- 

 ners . ” 

 - Javier , I told him , I sent you or introduced you three members which 

 have doubts related with their projects . On all three occasions that   member came back to my desk and told me : “ this guy is amazing ! He   know a lot of things ! ” And if I can choose between attending a dinner or   helping other members in need of knowledge I will always choose the   second one . We are all human beings with families and obligations and   it be wonderful if you can do both , but in real life believe me that I ’m re- ally happy about your contribution . 

 Insight 

 I use this technique to show several critical points about coworking as it give the   listener the following insights : 

 - The workplace paradigm is upside down : although people is paying to 

 come to work they are concerned about their role , integration , and du- ties inside the community . 

 - The members are willing to contribute to the community .   - We have members who provide extraordinary value to the community .   - It gives a vivid example about how we solve members problems and 

 share knowledge . 

 - If gives a clear view of our priorities .   - Informs members we keep constant attention to them 

 Approach 

 Sometimes when I ’m talking with a new member I realize he or she is more con- cerned about another issue , like material help instead of knowledge , or a certain   service like web design for his / her business . In these cases I switch to a different   story explaining how Fabio helped 8 companies , including ourselves , to create a   new website and how this drove us to a great increase in members due to the web- site leads . On the other hand I also explain them Fabio is able to offer better pric- ing as he ’s working 10 m away form them so his managing time is less than working   with outsiders . I also explain in some cases , when the potential member has not   money at all to spend , he ’s willing to give a hand for free to members , like myself ,   who build our personal website .
### Output: 