BIGGEST CHALLENGE AS DIGITAL 

 MARKETER ! ! ! ! ! ! ! ! ! ! ! 

 Convincing Your Brand You Need More Money 

 Digital marketers are creative people . They like to think big picture   and digital design campaigns that are going to “ wow ” consumers   and make them feel something substantive toward the brand . In   theory , this leads to a sale . But the other , more complicated role of a   digital marketer is to secure enough money to deploy a killer   campaign successfully . To do this , 

 you ’ll need to learn the tactics for convincing the higher - ups you   require more money to pull off your digital campaign . 

 Digital assets are not cheap — and the rise of video will continue to   boost the buy - in for a digital campaign — but you ’ll need to learn   how to make your case , prove your point and be unafraid to ask for a   boost in your budget . How can you do that ? Study your data from   your campaigns and show via data that there is a return on   investment or ROI for the dollars spent . 

 INSIGHTS 

 With multiple competing priorities , pressure to deliver short - term   results , and rapidly changing technology , marketers struggle to   develop a clear strategy for what digital marketing must accomplish   and how it will function across the business . 

 Leaders need a digital marketing strategy based on category   dynamics and the requirements of their business . Effective strategy   demands targeting customer opportunities , assessing capabilities , 

 prioritizing gaps and establishing the roadmap to turn   customer insight into growth . 

 The path to effective digital marketing requires assembling the right experts ,   using best practices and immersive collaboration to gain buy - in for the strategy   across teams , functions and geographies . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: BIGGEST CHALLENGE AS DIGITAL 

 MARKETER ! ! ! ! ! ! ! ! ! ! ! 

 Convincing Your Brand You Need More Money 

 Digital marketers are creative people . They like to think big picture   and digital design campaigns that are going to “ wow ” consumers   and make them feel something substantive toward the brand . In   theory , this leads to a sale . But the other , more complicated role of a   digital marketer is to secure enough money to deploy a killer   campaign successfully . To do this , 

 you ’ll need to learn the tactics for convincing the higher - ups you   require more money to pull off your digital campaign . 

 Digital assets are not cheap — and the rise of video will continue to   boost the buy - in for a digital campaign — but you ’ll need to learn   how to make your case , prove your point and be unafraid to ask for a   boost in your budget . How can you do that ? Study your data from   your campaigns and show via data that there is a return on   investment or ROI for the dollars spent . 

 INSIGHTS 

 With multiple competing priorities , pressure to deliver short - term   results , and rapidly changing technology , marketers struggle to   develop a clear strategy for what digital marketing must accomplish   and how it will function across the business . 

 Leaders need a digital marketing strategy based on category   dynamics and the requirements of their business . Effective strategy   demands targeting customer opportunities , assessing capabilities , 

 prioritizing gaps and establishing the roadmap to turn   customer insight into growth . 

 The path to effective digital marketing requires assembling the right experts ,   using best practices and immersive collaboration to gain buy - in for the strategy   across teams , functions and geographies .
### Output: 