Design Thinking Reflection of Visualization 

 Challenge & Selection 

 Visualization is a great tool that I quite often actually have used when I quickly want to “ tell ” a   story or dwell into potential solutions for a tough problem . I work within Business Development   in a major global 3PL and quite often on the IT and Innovation side of the Solution we want to   deliver . I have to say though that I actually only draw simple process diagrams with boxes per   tasks , bubbles for shout - outs and line for the links between the tasks . Many of my colleagues   and ( potential ) customers & vendors comes from diverse backgrounds , countries and   companies so drawing the story enables me to both explain my story easily while at the same   time understandable for everyone . 

 My visualizations are mostly drawing on the white board but standing at the white board drawing   allows me to ask the customers questions and engage them in an “ open conversation ” which   normally actually also allows us to proof our suggested solution . When I work with vendors on   discovering common ground or new innovations we use visualization / the white board to   describe our problem on one side and the vendors to describe their ( potential ) solution . Using   the open manner of discussion enables us nearly always to have a very open and constructive   discussion for mutual benefit . 

 Application 

 I have a story about using visualization . In discussing a major policy & IT landscape change to   support Omnichannel Logistics for a one of our major customers , I was trying to explain them in   a simple manner their own total business landscape to let them understand the ideal “ location ”   of a certain application / organization . The “ customer ” actually existed of a group of ~15 people   from various nationalities and operational silo ’s and it was clear that they had varying   understanding of the matter . During the strategic discussion I felt that mere words just did n’t cut   it with them so I boldly asked whether I could draw the landscape and let three persona ’s orders   “ walk ” through the overview . 

 Insight & Approach 

 It took ~20 minutes but finally everyone fully understood the ramifications of actually handing   over their entire control of the entire logistics and stock keeping to us . It ’s actually also not often   that we are n’t selling turnover but purely good advice , but we felt it prudent at that point to be   honest with the customer . The conclusion was that we retained the entire logistics for 3 years   and that a pretty version of my 2014 - drawing has now even been used by the customer for the   new contract brief from 2019 . 

 This insight was actually also an eye - opener within our own organization as we realized that we   we ’re yet ready yet ( with organization and IT ) to support these kind of requests . We have shortly   thereafter hired Subject Matter Experts from both eCommerce / Omnichannel Sales , Operation   and IT which has definitely supported us in winning e.g. Amazon operations . 

 Well , my use of visualization previously was actually only covering bits of the design process   and definitely not as structurally as Professor Liedtka propose but it ’s an eye - opener that I   already master 1 of the 10 tools . 

 This course has though also made me see this as a tool in a new way . When I 've done it before   it was really " ad hoc , " but now I want to use it more structurally to clarify processes , stories or   ideas that will assist me and my colleagues in articulating and presenting our ideas and best   illustrate them . It is though only one of 10 tools presented in the course so I need to come to   grips with them all . I have always been innovative in looking for solutions – but now realize that I   was actually just asking the What vows and What works questions . I will therefore start defining   a Design Brief next week and use that to test everything I ’ve learned so that I will be able to   manage 1 or hopefully more Design Thinking projects . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking Reflection of Visualization 

 Challenge & Selection 

 Visualization is a great tool that I quite often actually have used when I quickly want to “ tell ” a   story or dwell into potential solutions for a tough problem . I work within Business Development   in a major global 3PL and quite often on the IT and Innovation side of the Solution we want to   deliver . I have to say though that I actually only draw simple process diagrams with boxes per   tasks , bubbles for shout - outs and line for the links between the tasks . Many of my colleagues   and ( potential ) customers & vendors comes from diverse backgrounds , countries and   companies so drawing the story enables me to both explain my story easily while at the same   time understandable for everyone . 

 My visualizations are mostly drawing on the white board but standing at the white board drawing   allows me to ask the customers questions and engage them in an “ open conversation ” which   normally actually also allows us to proof our suggested solution . When I work with vendors on   discovering common ground or new innovations we use visualization / the white board to   describe our problem on one side and the vendors to describe their ( potential ) solution . Using   the open manner of discussion enables us nearly always to have a very open and constructive   discussion for mutual benefit . 

 Application 

 I have a story about using visualization . In discussing a major policy & IT landscape change to   support Omnichannel Logistics for a one of our major customers , I was trying to explain them in   a simple manner their own total business landscape to let them understand the ideal “ location ”   of a certain application / organization . The “ customer ” actually existed of a group of ~15 people   from various nationalities and operational silo ’s and it was clear that they had varying   understanding of the matter . During the strategic discussion I felt that mere words just did n’t cut   it with them so I boldly asked whether I could draw the landscape and let three persona ’s orders   “ walk ” through the overview . 

 Insight & Approach 

 It took ~20 minutes but finally everyone fully understood the ramifications of actually handing   over their entire control of the entire logistics and stock keeping to us . It ’s actually also not often   that we are n’t selling turnover but purely good advice , but we felt it prudent at that point to be   honest with the customer . The conclusion was that we retained the entire logistics for 3 years   and that a pretty version of my 2014 - drawing has now even been used by the customer for the   new contract brief from 2019 . 

 This insight was actually also an eye - opener within our own organization as we realized that we   we ’re yet ready yet ( with organization and IT ) to support these kind of requests . We have shortly   thereafter hired Subject Matter Experts from both eCommerce / Omnichannel Sales , Operation   and IT which has definitely supported us in winning e.g. Amazon operations . 

 Well , my use of visualization previously was actually only covering bits of the design process   and definitely not as structurally as Professor Liedtka propose but it ’s an eye - opener that I   already master 1 of the 10 tools . 

 This course has though also made me see this as a tool in a new way . When I 've done it before   it was really " ad hoc , " but now I want to use it more structurally to clarify processes , stories or   ideas that will assist me and my colleagues in articulating and presenting our ideas and best   illustrate them . It is though only one of 10 tools presented in the course so I need to come to   grips with them all . I have always been innovative in looking for solutions – but now realize that I   was actually just asking the What vows and What works questions . I will therefore start defining   a Design Brief next week and use that to test everything I ’ve learned so that I will be able to   manage 1 or hopefully more Design Thinking projects .
### Output: 