Storytelling 

 Challenge & Selection 

 The tool I chose was storytelling because it is a key element in the design thinking   process . If the story is not well told or does grab the public ’s attention , it is very   difficult to sell an new idea . I´m head of financial planning in a retail company ,   and I use this tool when I have to propose initiatives for cost reductions or sales   increase . People from different areas participate in these meetings where   initiatives are proposed : Country Manager , Operations , Finance , Marketing ,   Human Resources , Real Estate , etc . The major challenge is to tell a single story   to people from such diverse areas , and manage to convince all of them . 

 Application 

 First of all , I have to know the audience : understand who each person is , what   are their motivations and what could hinder progress for them .. Understanding   the public is key , and based on this I will create a story using a language and   register that everyone can understand . At this point I ask myself questions like :   Are they marketing people ? Are they finance people ? Are long meetings boring ?   Do you prefer to be clearer and more direct ? 

 After I have understood who I am going to speak to , I begin to put together the   sequence of events that I want to communicate to them . At this point I try to be   more specific with the events that I think the audience will want me to go deeper   into . 

 Finally , I create some moments of reflection , with the aim of increasing and   decreasing the suspense of the story I am telling . By generating suspenseful   moments , the audience becomes more interested in the story . To generate these   moments , I ask a question , there is a silent pause and finally I give an answer . 

 It is very important to sell the idea as a great necessary challenge , and for that I   always try to relate it to some long - term strategic objective . If I get the idea aligned   with some of the company ’s strategic objectives , surely all disciplines want to get   involved and I will be able to create good synergy . 

 Insight & Approach 

 What I learned with the storyteling technique is that if we tell a good story , the   idea will most likely be validated . Sometimes we may fail to achieve our goal ,   but   if we skip the storytelling phase , we can never validate it . 

 It is very important to understand what the audience needs : Do you need   numbers , figures ? Do you need solutions ? Do you need challenges ? If I do n't   know what my audience wants and needs , I can hardly tell a story the right way . 

 What storytelling does is allow us to make strategies more accessible . In a   company , very few people know and understand the strategy , either because   they are complex or because they are poorly communicated . By means of   storytelling we can convey the strategy message in different ways , making it   easier for people to understand and connect with it . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 Challenge & Selection 

 The tool I chose was storytelling because it is a key element in the design thinking   process . If the story is not well told or does grab the public ’s attention , it is very   difficult to sell an new idea . I´m head of financial planning in a retail company ,   and I use this tool when I have to propose initiatives for cost reductions or sales   increase . People from different areas participate in these meetings where   initiatives are proposed : Country Manager , Operations , Finance , Marketing ,   Human Resources , Real Estate , etc . The major challenge is to tell a single story   to people from such diverse areas , and manage to convince all of them . 

 Application 

 First of all , I have to know the audience : understand who each person is , what   are their motivations and what could hinder progress for them .. Understanding   the public is key , and based on this I will create a story using a language and   register that everyone can understand . At this point I ask myself questions like :   Are they marketing people ? Are they finance people ? Are long meetings boring ?   Do you prefer to be clearer and more direct ? 

 After I have understood who I am going to speak to , I begin to put together the   sequence of events that I want to communicate to them . At this point I try to be   more specific with the events that I think the audience will want me to go deeper   into . 

 Finally , I create some moments of reflection , with the aim of increasing and   decreasing the suspense of the story I am telling . By generating suspenseful   moments , the audience becomes more interested in the story . To generate these   moments , I ask a question , there is a silent pause and finally I give an answer . 

 It is very important to sell the idea as a great necessary challenge , and for that I   always try to relate it to some long - term strategic objective . If I get the idea aligned   with some of the company ’s strategic objectives , surely all disciplines want to get   involved and I will be able to create good synergy . 

 Insight & Approach 

 What I learned with the storyteling technique is that if we tell a good story , the   idea will most likely be validated . Sometimes we may fail to achieve our goal ,   but   if we skip the storytelling phase , we can never validate it . 

 It is very important to understand what the audience needs : Do you need   numbers , figures ? Do you need solutions ? Do you need challenges ? If I do n't   know what my audience wants and needs , I can hardly tell a story the right way . 

 What storytelling does is allow us to make strategies more accessible . In a   company , very few people know and understand the strategy , either because   they are complex or because they are poorly communicated . By means of   storytelling we can convey the strategy message in different ways , making it   easier for people to understand and connect with it .
### Output: 