DESIGN​ ​THINKING    LEARNING​ ​LAUNCHES 

 By​ Uwe Wegener 

 Challenge​ ​&​ ​Selection 

 Few​ ​months​ ​before,​ ​when​ ​I​ ​got​ ​accepted​ ​to​ ​the​ ​internship​ ​programme,​ ​to​ ​one​ ​of​ ​the​ ​hub​ ​in 

 my​ ​city​ http://hodge-ramsey.com/tagmain.html ​that​ ​was​ ​my​ ​first​ ​experience​ ​as​ ​a​ ​university​ ​student​ ​to​ ​come​ ​to 

 understand​ ​the​ ​power​ ​of​ ​collaboration , co - creating​ ​and​ ​design​ ​and​ ​to​ ​understand​ ​a​ ​little​ ​bit 

 of​ ​entrepreneurship . From​ ​the​ ​program,​ ​with​ ​other​ ​students,​ ​we​ ​were​ ​grouped​ ​into​ ​teams 

 of​ ​4 - 5​ ​people , to​ ​start​ ​coming​ ​up​ ​with​ ​the​ ​solutions​ ​from​ ​the​ ​problems​ ​which​ ​we​ ​identified 

 before​ ​from​ ​the​ ​“brainstorming”​ ​session . 

 Me​ ​and​ ​the​ ​team , we​ ​thought​ ​the​ ​“problem”​ ​which​ ​we​ ​were​ ​facing​ ​as​ ​a​ ​community​ ​back 

 then,​ ​was​ ​the​ ​“lack​ ​of​ ​curated​ ​information , about​ ​what​ ​is​ ​going​ ​on , to​ ​the​ ​places​ ​which 

 people​ ​are​ ​mostly​ ​interested” . We​ ​thought​ ​if​ ​we​ ​can​ ​come​ ​up​ ​with​ ​the​ ​single​ ​mobile​ ​app 

 ( android)​ ​which​ ​can​ ​help​ ​the​ ​customers​ ​to​ ​get​ ​all​ ​the​ ​information​ ​of​ ​ ​their​ ​interested​ ​places 

 ( ​ ​i.e​ ​restaurants,​ ​clubs , bars , church , mosque​ ​etc)​ ​that​ ​would​ ​be​ ​a​ ​great​ ​solution . We​ ​choose 

 to​ ​so​ ​the​ ​“Learning​ ​Launches”,​ ​to​ ​get​ ​the​ ​insights​ ​and​ ​feedbacks​ ​from​ ​the​ ​people​ ​first . 

 Application 

 After​ ​we​ ​brainstorm​ ​our​ ​idea,​ ​we​ ​come​ ​up​ ​with​ ​the​ ​name​ ​of​ ​the​ ​app​ ​to​ ​be​ ​called 

 “ Fuata” .... The​ ​Swahili​ ​name​ ​meaning,​ ​“Follow”​ ​the​ ​places​ ​you’re​ ​interested,​ ​to​ ​get​ ​all​ ​the 

 important​ ​updates​ ​about​ ​them . After​ ​the​ ​product​ ​name​ ​was​ ​formed , we​ ​wanted​ ​to​ ​go 

 out , and​ ​talk​ ​to​ ​people​ ​to​ ​see​ ​if​ ​what​ ​we​ ​were​ ​trying​ ​to​ ​solve​ ​was​ ​really​ ​important​ ​for​ ​them ! ? 

 We​ ​went​ ​out​ ​four​ ​times​ ​talking​ ​to​ ​as​ ​many​ ​people​ ​as​ ​possible​ ​and​ ​through​ ​all​ ​that 

 experience,​ ​we​ ​came​ ​together​ ​to​ ​co - create​ ​and​ ​reshape​ ​our​ ​idea​ ​again​ ​and​ ​again​ ​from​ ​the 

 feedbacks​ ​we​ ​get​ ​from​ ​people . These​ ​iterations​ ​helps​ ​to​ ​specify​ ​the​ ​need​ ​of​ ​the​ ​people , so 

 as​ ​to​ ​meet​ ​their​ ​needy . 

 Insight​ ​&​ ​Approach 

 After​ ​4​ ​months​ ​of​ ​different​ ​activities​ ​(from​ ​ideation , brainstorming , design​ ​mockups , 

 prototypes,​ ​customer​ ​development​ ​etc)​ ​we​ ​came​ ​to​ ​realize​ ​the​ ​solution​ ​we​ ​proposed​ ​was 

 not​ ​solving​ ​the​ ​actually​ ​problem , in​ ​fact​ ​we​ ​were​ ​creating​ ​one . 

 The​ ​lesson​ ​we​ ​got​ ​from​ ​that​ ​experience , teaches​ ​us​ ​the​ ​importance​ ​of​ ​“Learning​ ​Launches ” , 

 especially​ ​if​ ​you​ ​want​ ​to​ ​build​ ​a​ ​product​ ​that​ ​your​ ​customer​ ​could​ ​use . It’s​ ​so​ ​important​ ​to 

 do​ ​the​ ​“Customer​ ​Development”​ ​thing,​ ​by​ ​going​ ​out​ ​talk​ ​to​ ​as​ ​many​ ​people​ ​as​ ​you​ ​can​ ​to 

 test​ ​your​ ​idea​ ​into​ ​the​ ​real​ ​market​ ​to​ ​see​ ​if​ ​it’s​ ​need​ ​and​ ​can​ ​actually​ ​solve​ ​people ’s 

 problems . 

 Next​ ​time , for​ ​any​ ​work​ ​which​ ​the​ ​end​ ​use / customer​ ​is​ ​the​ ​beneficiary , it’s​ ​so​ ​important​ ​to 

 do​ ​“Learning​ ​Launches”​ ​in​ ​the​ ​early​ ​stage​ ​of​ ​the​ ​development​ ​process,​ ​since​ ​it​ ​will​ ​help​ ​you 

 and​ ​save​ ​you​ ​from​ ​any​ ​sort​ ​of​ ​misery . I​ ​believe​ ​this​ ​tool​ ​“Learning​ ​Launches”​ ​will​ ​help​ ​a 

 person​ ​to​ ​accept​ ​to​ ​“fail​ ​fast,​ ​fail​ ​cheap,​ ​fail​ ​reasonably ” . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Uwe Wegener
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: http://hodge-ramsey.com/tagmain.html
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN​ ​THINKING    LEARNING​ ​LAUNCHES 

 By​ Uwe Wegener 

 Challenge​ ​&​ ​Selection 

 Few​ ​months​ ​before,​ ​when​ ​I​ ​got​ ​accepted​ ​to​ ​the​ ​internship​ ​programme,​ ​to​ ​one​ ​of​ ​the​ ​hub​ ​in 

 my​ ​city​ http://hodge-ramsey.com/tagmain.html ​that​ ​was​ ​my​ ​first​ ​experience​ ​as​ ​a​ ​university​ ​student​ ​to​ ​come​ ​to 

 understand​ ​the​ ​power​ ​of​ ​collaboration , co - creating​ ​and​ ​design​ ​and​ ​to​ ​understand​ ​a​ ​little​ ​bit 

 of​ ​entrepreneurship . From​ ​the​ ​program,​ ​with​ ​other​ ​students,​ ​we​ ​were​ ​grouped​ ​into​ ​teams 

 of​ ​4 - 5​ ​people , to​ ​start​ ​coming​ ​up​ ​with​ ​the​ ​solutions​ ​from​ ​the​ ​problems​ ​which​ ​we​ ​identified 

 before​ ​from​ ​the​ ​“brainstorming”​ ​session . 

 Me​ ​and​ ​the​ ​team , we​ ​thought​ ​the​ ​“problem”​ ​which​ ​we​ ​were​ ​facing​ ​as​ ​a​ ​community​ ​back 

 then,​ ​was​ ​the​ ​“lack​ ​of​ ​curated​ ​information , about​ ​what​ ​is​ ​going​ ​on , to​ ​the​ ​places​ ​which 

 people​ ​are​ ​mostly​ ​interested” . We​ ​thought​ ​if​ ​we​ ​can​ ​come​ ​up​ ​with​ ​the​ ​single​ ​mobile​ ​app 

 ( android)​ ​which​ ​can​ ​help​ ​the​ ​customers​ ​to​ ​get​ ​all​ ​the​ ​information​ ​of​ ​ ​their​ ​interested​ ​places 

 ( ​ ​i.e​ ​restaurants,​ ​clubs , bars , church , mosque​ ​etc)​ ​that​ ​would​ ​be​ ​a​ ​great​ ​solution . We​ ​choose 

 to​ ​so​ ​the​ ​“Learning​ ​Launches”,​ ​to​ ​get​ ​the​ ​insights​ ​and​ ​feedbacks​ ​from​ ​the​ ​people​ ​first . 

 Application 

 After​ ​we​ ​brainstorm​ ​our​ ​idea,​ ​we​ ​come​ ​up​ ​with​ ​the​ ​name​ ​of​ ​the​ ​app​ ​to​ ​be​ ​called 

 “ Fuata” .... The​ ​Swahili​ ​name​ ​meaning,​ ​“Follow”​ ​the​ ​places​ ​you’re​ ​interested,​ ​to​ ​get​ ​all​ ​the 

 important​ ​updates​ ​about​ ​them . After​ ​the​ ​product​ ​name​ ​was​ ​formed , we​ ​wanted​ ​to​ ​go 

 out , and​ ​talk​ ​to​ ​people​ ​to​ ​see​ ​if​ ​what​ ​we​ ​were​ ​trying​ ​to​ ​solve​ ​was​ ​really​ ​important​ ​for​ ​them ! ? 

 We​ ​went​ ​out​ ​four​ ​times​ ​talking​ ​to​ ​as​ ​many​ ​people​ ​as​ ​possible​ ​and​ ​through​ ​all​ ​that 

 experience,​ ​we​ ​came​ ​together​ ​to​ ​co - create​ ​and​ ​reshape​ ​our​ ​idea​ ​again​ ​and​ ​again​ ​from​ ​the 

 feedbacks​ ​we​ ​get​ ​from​ ​people . These​ ​iterations​ ​helps​ ​to​ ​specify​ ​the​ ​need​ ​of​ ​the​ ​people , so 

 as​ ​to​ ​meet​ ​their​ ​needy . 

 Insight​ ​&​ ​Approach 

 After​ ​4​ ​months​ ​of​ ​different​ ​activities​ ​(from​ ​ideation , brainstorming , design​ ​mockups , 

 prototypes,​ ​customer​ ​development​ ​etc)​ ​we​ ​came​ ​to​ ​realize​ ​the​ ​solution​ ​we​ ​proposed​ ​was 

 not​ ​solving​ ​the​ ​actually​ ​problem , in​ ​fact​ ​we​ ​were​ ​creating​ ​one . 

 The​ ​lesson​ ​we​ ​got​ ​from​ ​that​ ​experience , teaches​ ​us​ ​the​ ​importance​ ​of​ ​“Learning​ ​Launches ” , 

 especially​ ​if​ ​you​ ​want​ ​to​ ​build​ ​a​ ​product​ ​that​ ​your​ ​customer​ ​could​ ​use . It’s​ ​so​ ​important​ ​to 

 do​ ​the​ ​“Customer​ ​Development”​ ​thing,​ ​by​ ​going​ ​out​ ​talk​ ​to​ ​as​ ​many​ ​people​ ​as​ ​you​ ​can​ ​to 

 test​ ​your​ ​idea​ ​into​ ​the​ ​real​ ​market​ ​to​ ​see​ ​if​ ​it’s​ ​need​ ​and​ ​can​ ​actually​ ​solve​ ​people ’s 

 problems . 

 Next​ ​time , for​ ​any​ ​work​ ​which​ ​the​ ​end​ ​use / customer​ ​is​ ​the​ ​beneficiary , it’s​ ​so​ ​important​ ​to 

 do​ ​“Learning​ ​Launches”​ ​in​ ​the​ ​early​ ​stage​ ​of​ ​the​ ​development​ ​process,​ ​since​ ​it​ ​will​ ​help​ ​you 

 and​ ​save​ ​you​ ​from​ ​any​ ​sort​ ​of​ ​misery . I​ ​believe​ ​this​ ​tool​ ​“Learning​ ​Launches”​ ​will​ ​help​ ​a 

 person​ ​to​ ​accept​ ​to​ ​“fail​ ​fast,​ ​fail​ ​cheap,​ ​fail​ ​reasonably ” .
### Output: 