Reflection – Learning Launch 

 Challenge : 

 I am working in the strategic department of a clothing and fashion accessory company . One of our   challenges today is to drive consumers back into our retail stores which saw a decrease in terms of   traffic and sales due to the significantly increase of our online business . The scope of this project   includes the strategic team , retail and digital marketing team . 

 Selection : 

 As we have already went through previous design thinking activities such as consumer journeys ,   workshops and ideation sessions we started thinking about setting up a prototype area in one of our   new stores based on insights from consumers and we are ready to move to the small experiment   phase where we would invite various stakeholders to test our approach and prototype . This is an   important part of the design thinking process as it enables us to understand what is working , what   could be improved and what should be put aside for the moment . As this is an iterative process we   are planning to have several sessions , each one would improve the previous feature , based on   comments from the users , and introduce new features . 

 Application : 

 We decided to set - up three leaning launch sessions to test 3 different criteria : 

    Store setting 

    Store functionalities and features 

    Relationship with store employees 

 It is important to note that we did not build all of the features to test them ( e.g. interactive changing 

 room ) but we did draw the interface and explained to the consumers all available functionalities   which she could use during the testing phase . 

 Store setting : 

 For our first leaning launch , we focused on the setting of the new store . One of the themes that   came out more frequently during our workshops was the fact that it was quite difficult to orientate   oneself in the store and you usually spent time looking for stuff . The below are several actions we   took : 

    Increased the lighting as the old environment was a little too dark . 

    Each section was easily identifiable ( signs , personalized themes for each sections … ) 

    Moved the cash desk and made it easily identifiable for consumers . 

    Cleared the way to make it easier for consumers to move around the shop . 

 Store functionalities and features : 

 The introduction of the “ try it and return if not happy with no charge ” policy drove a lot of sales on   our internet portal but impacted the retail sales . People saw less and less the need to go to the store   when they could easily receive the item at home and try it in their own time . There was truly no real   added value anymore . What we needed to do was to incite consumers to come back to the stores   and offer them a new experience , one they could not get by ordering online . The below are several   actions we took : 

    Chilling space for men accompanying their wife / girlfriend with TV , comfortable couches   and a PlayStation 4 . Women can now take their time . 

    Interactive changing rooms . No need to go out and pick another size if does n’t fit . Just   scan the bar code on the screen and pic the new size . The store employee will bring you   the item . 

    The App in the changing room will give you recommendations in terms of other clothing   or accessories that could match . 

    Install beacons in the store that will send you offer you personalized offers on your   phone 

 Relationship with store employees : 

    Employees are not just vendors anymore , they actually provide advises and guide you in   a more personalized way in your shopping experience . 

    More friendly and relaxed atmosphere . You can ask for a coffee or a soft drink while a   stylist gives you personalized tips . 

    Develop a holistic experience throughout the different touch points ( become a member   online but feel the experience in the store ) . When you enter the store with a connected   mobile devise , the store will automatically recognize your customer ID and will push the   information to the vendor . You will get a truly personalized experience 

 Insight : 

 From our design launches we learned a significant amount of things . First of all , by building simple   prototypes and testing them with the different shareholders we were able to get direct diversified   feedback and apply the changes rapidly , it was a truly agile environment . Our results were very   promising and the people reacted positively to the different changes and additions we developed . It   was also very useful to see how people reacted to the different changes and see what was working ,   what was not working and what other features we could develop . 

 Approach : 

 As we had went through the previous phases of design thinking , the learning launch was ideal to test   our assumptions and see if we were on the right track of bringing back consumers to the stores . In   the future we might ask stakeholders to be part of setting - up the launch learning as we could also   get feedback before testing the approach . These persons will however not participate in the learning   launch in order not to conflict with the findings . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge : 

 I am working in the strategic department of a clothing and fashion accessory company . One of our   challenges today is to drive consumers back into our retail stores which saw a decrease in terms of   traffic and sales due to the significantly increase of our online business . The scope of this project   includes the strategic team , retail and digital marketing team . 

 Selection : 

 As we have already went through previous design thinking activities such as consumer journeys ,   workshops and ideation sessions we started thinking about setting up a prototype area in one of our   new stores based on insights from consumers and we are ready to move to the small experiment   phase where we would invite various stakeholders to test our approach and prototype . This is an   important part of the design thinking process as it enables us to understand what is working , what   could be improved and what should be put aside for the moment . As this is an iterative process we   are planning to have several sessions , each one would improve the previous feature , based on   comments from the users , and introduce new features . 

 Application : 

 We decided to set - up three leaning launch sessions to test 3 different criteria : 

    Store setting 

    Store functionalities and features 

    Relationship with store employees 

 It is important to note that we did not build all of the features to test them ( e.g. interactive changing 

 room ) but we did draw the interface and explained to the consumers all available functionalities   which she could use during the testing phase . 

 Store setting : 

 For our first leaning launch , we focused on the setting of the new store . One of the themes that   came out more frequently during our workshops was the fact that it was quite difficult to orientate   oneself in the store and you usually spent time looking for stuff . The below are several actions we   took : 

    Increased the lighting as the old environment was a little too dark . 

    Each section was easily identifiable ( signs , personalized themes for each sections … ) 

    Moved the cash desk and made it easily identifiable for consumers . 

    Cleared the way to make it easier for consumers to move around the shop . 

 Store functionalities and features : 

 The introduction of the “ try it and return if not happy with no charge ” policy drove a lot of sales on   our internet portal but impacted the retail sales . People saw less and less the need to go to the store   when they could easily receive the item at home and try it in their own time . There was truly no real   added value anymore . What we needed to do was to incite consumers to come back to the stores   and offer them a new experience , one they could not get by ordering online . The below are several   actions we took : 

    Chilling space for men accompanying their wife / girlfriend with TV , comfortable couches   and a PlayStation 4 . Women can now take their time . 

    Interactive changing rooms . No need to go out and pick another size if does n’t fit . Just   scan the bar code on the screen and pic the new size . The store employee will bring you   the item . 

    The App in the changing room will give you recommendations in terms of other clothing   or accessories that could match . 

    Install beacons in the store that will send you offer you personalized offers on your   phone 

 Relationship with store employees : 

    Employees are not just vendors anymore , they actually provide advises and guide you in   a more personalized way in your shopping experience . 

    More friendly and relaxed atmosphere . You can ask for a coffee or a soft drink while a   stylist gives you personalized tips . 

    Develop a holistic experience throughout the different touch points ( become a member   online but feel the experience in the store ) . When you enter the store with a connected   mobile devise , the store will automatically recognize your customer ID and will push the   information to the vendor . You will get a truly personalized experience 

 Insight : 

 From our design launches we learned a significant amount of things . First of all , by building simple   prototypes and testing them with the different shareholders we were able to get direct diversified   feedback and apply the changes rapidly , it was a truly agile environment . Our results were very   promising and the people reacted positively to the different changes and additions we developed . It   was also very useful to see how people reacted to the different changes and see what was working ,   what was not working and what other features we could develop . 

 Approach : 

 As we had went through the previous phases of design thinking , the learning launch was ideal to test   our assumptions and see if we were on the right track of bringing back consumers to the stores . In   the future we might ask stakeholders to be part of setting - up the launch learning as we could also   get feedback before testing the approach . These persons will however not participate in the learning   launch in order not to conflict with the findings .
### Output: 