Challenge & Selection 

 I was hired as a consultant by a small event ticketing platform to help them find ways to increase   their revenue . And just like any other company we came up with a business plan : One to increase   revenue by amping up the marketing , especially on social media and to onboard more clients . We   pumped in a lot of money into it . This plan was based purely on assumptions and data and it did not   necessarily help us reach the targets we were aiming at . After a lot of brainstorming , we decided to   venture into organising events alongside being a ticketing platform , and we organised 2 small   events - one a party and another a day fest . What exactly is a learning launch ? A learning launch is   basically an experiment to see if a particular idea might work or not . And that is exactly what we did   with those two events- test the waters of event organising . 

 Application 

 Following our social media marketing and meetings with clients and customers , we realised that   people had started associated “ a good time ” with the name of the company that the company had   created a name for itself within the events industry . And so the idea we came up with was to start a   whole division of the company focusing on organising a big event once every few months . However ,   first it was important to test it out as it was a small start up and had limited resources that needed to   be used wisely . So instead of hiring a planner or outsourcing any of the work we did it all ourselves   and hosted a small themed party at a local club . It was a raging success . We got the chance to speak   with many people at the event and realised that while there are plenty of parties happening around   the city , not many fun events happen during the day . And so we decide the next step would be to   test that out . We organised the city ’s first Extravaganza for Dogs , keeping it real small . People would   buy tickets and come with their dogs to ejoy some games , good food and just have a good time . This   again turned out to be a huge success and in the subsequent years became one of the biggest   Carnivals in the city . 

 Insight and Approach 

 Now , we have an entire department within the firm , only tasked with organising large scale events   once every few months like during various festivals and even otherwise . Hosting the 2 small events   helped us realise that there was a whole market out there just waiting for us . Although it started off   as just a ticketing platform , the marketing on social media had helped to establish the firm as a big   name in the parties and events industry and played a huge role in why people were interested in   attending our events . While we had originally only been thinking about how to increase ticket sales ,   venturing out and trying out something new resulted in a big impact on the company ’s revenue . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 I was hired as a consultant by a small event ticketing platform to help them find ways to increase   their revenue . And just like any other company we came up with a business plan : One to increase   revenue by amping up the marketing , especially on social media and to onboard more clients . We   pumped in a lot of money into it . This plan was based purely on assumptions and data and it did not   necessarily help us reach the targets we were aiming at . After a lot of brainstorming , we decided to   venture into organising events alongside being a ticketing platform , and we organised 2 small   events - one a party and another a day fest . What exactly is a learning launch ? A learning launch is   basically an experiment to see if a particular idea might work or not . And that is exactly what we did   with those two events- test the waters of event organising . 

 Application 

 Following our social media marketing and meetings with clients and customers , we realised that   people had started associated “ a good time ” with the name of the company that the company had   created a name for itself within the events industry . And so the idea we came up with was to start a   whole division of the company focusing on organising a big event once every few months . However ,   first it was important to test it out as it was a small start up and had limited resources that needed to   be used wisely . So instead of hiring a planner or outsourcing any of the work we did it all ourselves   and hosted a small themed party at a local club . It was a raging success . We got the chance to speak   with many people at the event and realised that while there are plenty of parties happening around   the city , not many fun events happen during the day . And so we decide the next step would be to   test that out . We organised the city ’s first Extravaganza for Dogs , keeping it real small . People would   buy tickets and come with their dogs to ejoy some games , good food and just have a good time . This   again turned out to be a huge success and in the subsequent years became one of the biggest   Carnivals in the city . 

 Insight and Approach 

 Now , we have an entire department within the firm , only tasked with organising large scale events   once every few months like during various festivals and even otherwise . Hosting the 2 small events   helped us realise that there was a whole market out there just waiting for us . Although it started off   as just a ticketing platform , the marketing on social media had helped to establish the firm as a big   name in the parties and events industry and played a huge role in why people were interested in   attending our events . While we had originally only been thinking about how to increase ticket sales ,   venturing out and trying out something new resulted in a big impact on the company ’s revenue .
### Output: 