Learning launch for Afterscool 

 Challenge 

 A new store of electronic devices has recently opened in a tourist area in El Valle de Anton , Panama . The   owner has named it : Novedades y Electronica Jerusalen as he is a believer in Christ , he wants to combine those   two themes , electronics and novelties in a " peaceful " environment as the area where he is located a mountain   area . 

 By some insights compiled by the owner , have been determined that as they 're just opening , they need to get   into “ the locals " market as the response to multimedia devices need for the online classes , and courses and   remote job happening at home due to the pandemic situation .   They are an audience from University students   to professionals until 40 years old . Another second target to catch the attention is the touristic target which   represents from 10 to 15 % of the clients , by using some foreign language words , so they get interested by this   variation , something no so often seen in this area . 

 Selection 

 Before a beginner meeting to unveil some other important questions to the owner about the direction that   he wants to apply to the business , I ’ve reviewed the information captured in previous secondary research and   choose the option of making a learning launch because is a kind of experiments meant to quickly and easily   test an idea . 

 Application 

 For the making of the learning launch , we have begun with the procedure of designing the experiments   applying some visualization tool in order to make the stakeholders understand where we are , what our reality   as an individual business is , and how I see it in order to be more connected to each other . 

 To begin with the first learning launch , we drive the experiment by the hypothesis of the persona . Our   “ persona in pain ” is a Mother , professional , could be a teacher , that does n’t have a place to shop high - end   multimedia dispositive in her town for her teaching and learning classes and who also sometimes lends those   devices to her two children for them to receive its online classes . So the business come to offer that equipment   easy to get , with high quality and getable in small payments . Compared to the competition that offers low   end and just in cash . 

 With these points of interest in mind , we proceed to go to the place , act like a concierge with the goal to   assess the actual mindset of the current clients , add cellphones numbers in order to add them to our testing   social media group . We have described the actual store location and what 's surrounding it , have made some   observation ,   asked questions to the locals by speaking about the economic and social reality just to have an   idea of the population mindset . Having that information we make a mini mind - mapping session to show it to   the vendor , the owner , and the social media manager in order to get an understanding of what was found in   the secondary research and the little experiments ;   all of these ,   in small scale due to the size of the business . 

 In a second learning launch , we were looking for knowing how local people will react to our advertising , so we   design some graphic material , launch some advertising on social media , send it to a few contacts , asked for   questions and revisit the information . Then we make research on non - local people but Panamanians to see   their perspective . Before that , we sent the chosen advertising to local groups of the target audience and track   how they react . 

 In the third session , we were looking for the interrelation of the store with its surrounding area so we went   to the store again to see more forgotten details , ask for data of sells from the concierge and apply the concept   of IBM fairs : Entering , Physical space , and the Interaction in order to surface some assumptions and   conclusions . 

 Insight 

 By getting the most of our observation , questions , and interaction with the clients and looking for some non- conscious behavior we get to know that it is important to them to also have a place for interaction The way   that they are received by the advisor in the store represents an important point to pay attention not just   personally but by social media . 

 The company can afford in the company of other owners fixings in the structure of the building to get a more   intuitive walking path and change the building more to a “ shopping center look ” that allows families to get ice   cream , eat dinner , test some devices , listen to some music and look for interesting souvenirs with the goal of   creating planned spontaneity and comfort to buy there . 

 Approach 

 By some information received , there is a necessity of investment in the touristic area . Other business in the   plaza needs to be more visible and interconnected to its environment as the Afterscool itself .   As it   is an ongoing process to be working with the environment where the business is , it looks interesting to   recommend more relation with community bureaus , looking forward to scaling all the data gathered . 

 We also could create new experiments in the future by testing advertising material and introducing new   products to be tested . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning launch for Afterscool 

 Challenge 

 A new store of electronic devices has recently opened in a tourist area in El Valle de Anton , Panama . The   owner has named it : Novedades y Electronica Jerusalen as he is a believer in Christ , he wants to combine those   two themes , electronics and novelties in a " peaceful " environment as the area where he is located a mountain   area . 

 By some insights compiled by the owner , have been determined that as they 're just opening , they need to get   into “ the locals " market as the response to multimedia devices need for the online classes , and courses and   remote job happening at home due to the pandemic situation .   They are an audience from University students   to professionals until 40 years old . Another second target to catch the attention is the touristic target which   represents from 10 to 15 % of the clients , by using some foreign language words , so they get interested by this   variation , something no so often seen in this area . 

 Selection 

 Before a beginner meeting to unveil some other important questions to the owner about the direction that   he wants to apply to the business , I ’ve reviewed the information captured in previous secondary research and   choose the option of making a learning launch because is a kind of experiments meant to quickly and easily   test an idea . 

 Application 

 For the making of the learning launch , we have begun with the procedure of designing the experiments   applying some visualization tool in order to make the stakeholders understand where we are , what our reality   as an individual business is , and how I see it in order to be more connected to each other . 

 To begin with the first learning launch , we drive the experiment by the hypothesis of the persona . Our   “ persona in pain ” is a Mother , professional , could be a teacher , that does n’t have a place to shop high - end   multimedia dispositive in her town for her teaching and learning classes and who also sometimes lends those   devices to her two children for them to receive its online classes . So the business come to offer that equipment   easy to get , with high quality and getable in small payments . Compared to the competition that offers low   end and just in cash . 

 With these points of interest in mind , we proceed to go to the place , act like a concierge with the goal to   assess the actual mindset of the current clients , add cellphones numbers in order to add them to our testing   social media group . We have described the actual store location and what 's surrounding it , have made some   observation ,   asked questions to the locals by speaking about the economic and social reality just to have an   idea of the population mindset . Having that information we make a mini mind - mapping session to show it to   the vendor , the owner , and the social media manager in order to get an understanding of what was found in   the secondary research and the little experiments ;   all of these ,   in small scale due to the size of the business . 

 In a second learning launch , we were looking for knowing how local people will react to our advertising , so we   design some graphic material , launch some advertising on social media , send it to a few contacts , asked for   questions and revisit the information . Then we make research on non - local people but Panamanians to see   their perspective . Before that , we sent the chosen advertising to local groups of the target audience and track   how they react . 

 In the third session , we were looking for the interrelation of the store with its surrounding area so we went   to the store again to see more forgotten details , ask for data of sells from the concierge and apply the concept   of IBM fairs : Entering , Physical space , and the Interaction in order to surface some assumptions and   conclusions . 

 Insight 

 By getting the most of our observation , questions , and interaction with the clients and looking for some non- conscious behavior we get to know that it is important to them to also have a place for interaction The way   that they are received by the advisor in the store represents an important point to pay attention not just   personally but by social media . 

 The company can afford in the company of other owners fixings in the structure of the building to get a more   intuitive walking path and change the building more to a “ shopping center look ” that allows families to get ice   cream , eat dinner , test some devices , listen to some music and look for interesting souvenirs with the goal of   creating planned spontaneity and comfort to buy there . 

 Approach 

 By some information received , there is a necessity of investment in the touristic area . Other business in the   plaza needs to be more visible and interconnected to its environment as the Afterscool itself .   As it   is an ongoing process to be working with the environment where the business is , it looks interesting to   recommend more relation with community bureaus , looking forward to scaling all the data gathered . 

 We also could create new experiments in the future by testing advertising material and introducing new   products to be tested .
### Output: 