INCREASING CUSTOMER PATRONAGE 

 Challenge   I work as an assistant marketing manager for a business development firm situated in one   of the most reputable tertiary institutions in Ghana . Our mandate is to promote innovative   entrepreneurship among the youth . In spite of all efforts aimed at getting them , students   from the various colleges within the university barely recognize nor patronize our services .   This possess a great challenge to the marketing department and ultimately to the   organization as a whole , mainly because the student group forms the major component of   our target market . 

 Selection   After adopting the design - thinking model as an approach to solving the problem , I lead a   team to investigate and suggest sustainable solutions to the problem . We were able to   develop a prototype aimed at solving the problem and readied it for a learning launch . The   learning launch is a low cost solution that was rolled out to ascertain what works and what   needs to be “ re - worked ” . 

 Application   The realization we made from establishing the current realities and what a solution should   look like lead us to develop several solution concepts . Some of the concepts developed   were benched and others channeled into developing a prototype . For the learning launch ,   we focused on targeting a small student group and adopted a short timeline . We realized   from the earlier stages of the process that , students placed great value on the   recommendations of their lecturers , and that the curriculum did not factor in   entrepreneurship training which made the students not appreciate the need for it . We also   noticed that the colleges had mentorship programme that engaged the teaching staff to   serve as mentors to the students . 

 We therefore organized an info session for the teaching staff of a particular department   with a student population of approximately eight hundred ( 800 ) , and the leadership of the   student association within the department . 

 During the info session , we emphasized the need to promote youth entrepreneurship and   the need for market research in business ( which forms part of the main activities of my   organization ) . We also show them records of the start - ups and business we have been able   to scale up , the packages we have installed for students as well as how they may also   benefit from it . We again established a login protocol to using our facility that helped us   gather information on how the students got to know our facility and what inspired them to   requite our services . 

 This approach was to make use of the existing social structures within the department to   inspire students to recognize the value we provide and employ our services . 

 Insights 

 By applying the learning launch , we realized an increase in patronage of our services by   students from the department in question however , the students would visit our facility for   a short lived periods and will refuse to come back after three to four visits . We found out   that this was because of the cost structure for our service . Students could barely pay for   the cost of recruiting our service even though they were very contempt with what we had   to offer . 

 Approach   We acknowledge the efficacy of the learning launch as a tool to improve upon the solution   the organization ’s challenge . Future learning launches will take into consideration the   insight gained from the first learning launch that we organized , including the factors that   gave us the desired outcome and those that did not yield the best results . Again , it will   include cost structures that better suit the students . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: INCREASING CUSTOMER PATRONAGE 

 Challenge   I work as an assistant marketing manager for a business development firm situated in one   of the most reputable tertiary institutions in Ghana . Our mandate is to promote innovative   entrepreneurship among the youth . In spite of all efforts aimed at getting them , students   from the various colleges within the university barely recognize nor patronize our services .   This possess a great challenge to the marketing department and ultimately to the   organization as a whole , mainly because the student group forms the major component of   our target market . 

 Selection   After adopting the design - thinking model as an approach to solving the problem , I lead a   team to investigate and suggest sustainable solutions to the problem . We were able to   develop a prototype aimed at solving the problem and readied it for a learning launch . The   learning launch is a low cost solution that was rolled out to ascertain what works and what   needs to be “ re - worked ” . 

 Application   The realization we made from establishing the current realities and what a solution should   look like lead us to develop several solution concepts . Some of the concepts developed   were benched and others channeled into developing a prototype . For the learning launch ,   we focused on targeting a small student group and adopted a short timeline . We realized   from the earlier stages of the process that , students placed great value on the   recommendations of their lecturers , and that the curriculum did not factor in   entrepreneurship training which made the students not appreciate the need for it . We also   noticed that the colleges had mentorship programme that engaged the teaching staff to   serve as mentors to the students . 

 We therefore organized an info session for the teaching staff of a particular department   with a student population of approximately eight hundred ( 800 ) , and the leadership of the   student association within the department . 

 During the info session , we emphasized the need to promote youth entrepreneurship and   the need for market research in business ( which forms part of the main activities of my   organization ) . We also show them records of the start - ups and business we have been able   to scale up , the packages we have installed for students as well as how they may also   benefit from it . We again established a login protocol to using our facility that helped us   gather information on how the students got to know our facility and what inspired them to   requite our services . 

 This approach was to make use of the existing social structures within the department to   inspire students to recognize the value we provide and employ our services . 

 Insights 

 By applying the learning launch , we realized an increase in patronage of our services by   students from the department in question however , the students would visit our facility for   a short lived periods and will refuse to come back after three to four visits . We found out   that this was because of the cost structure for our service . Students could barely pay for   the cost of recruiting our service even though they were very contempt with what we had   to offer . 

 Approach   We acknowledge the efficacy of the learning launch as a tool to improve upon the solution   the organization ’s challenge . Future learning launches will take into consideration the   insight gained from the first learning launch that we organized , including the factors that   gave us the desired outcome and those that did not yield the best results . Again , it will   include cost structures that better suit the students .
### Output: 