Challenge 

 I was leading a team that was working on a project on marketing research where the team had   to understand the image of the client ’s brand and provide recommendations for improvements .   The management decision problem provided by the client put a lot of demand on resources   which were not plenty at the time . The team largely comprised of student volunteers who were   generally busy with the academic workload . 

 The expected outcome of the project was planning and execution of disguised marketing   research that allows for efficient data collection to gather authentic responses from the target   group . Hence the challenge before me was to define the research problem for the client   including all the variables . But this challenge extended to motivating the team members and   get creative ideas from them . 

 Selection 

 After analyzing all the scope of the issues and the possible repercussions , storytelling tool was   selected . Storytelling tool is uniquely positioned to address the need for optimizing the data   sharing among the team member for raising the engagement level . This aspect was especially   important for me as someone who held the leadership position . In this case , I could understand   the potential of the storytelling tool to empower me to affect the productivity both in terms of   the quality and quantity of the work done by other team members . I could also sense the   potential of the tool to help the other team members in connecting the dots in the research   process . This appreciation of their role in the project was expected to stimulate their creativity . 

 Application 

 The scope of the project seemed too big at the initial stages when the client provided the first   draft of the management problem . Coupled that with the resource constraint , the team had a   big challenge to overcome . The crucial task that I had as the team leader was to ensure that   each team member understands the entire research process to avoid any inefficiencies . This   understanding can also help in increasing the engagement level of the team members . Hence ,   we employed the storytelling tool by creating a narrative for the research process and the plan   for execution . Even the process of creating disguised marketing research plan heavily involved   creating a relatable context and active efforts to connect all the elements of the research   design . The storytelling tool also helped us explain the rationale behind all the activities that   the team members undertook as part of the project . The final research design was product of   improvements that were made after running small test runs of various versions . These efforts   to run small tests like pilots allowed for improving the research design by eliminating the   identified flaws in the design . 

 Insight & Approach 

 The team members during the project execution were found to have come up with numerous   creative solutions to the issues that they faced during the research process . By understanding   the role of each small task in the entire journey , the importance of each activity was clear to   the team members which allowed them to stay motivated and come up with creative ideas   whenever they faced any obstacle . The tool was also effective in creating a common ground for   the team and aligning the motivations of the entire team to work towards a common goal . The   same effect was likely to be achieved by visualization tool . Visualization , like storytelling would   have been helpful in creating a single holistic image of the research process that could have   driven the project execution with greater motivation among the team members , more creative   solutions and higher productivity . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I was leading a team that was working on a project on marketing research where the team had   to understand the image of the client ’s brand and provide recommendations for improvements .   The management decision problem provided by the client put a lot of demand on resources   which were not plenty at the time . The team largely comprised of student volunteers who were   generally busy with the academic workload . 

 The expected outcome of the project was planning and execution of disguised marketing   research that allows for efficient data collection to gather authentic responses from the target   group . Hence the challenge before me was to define the research problem for the client   including all the variables . But this challenge extended to motivating the team members and   get creative ideas from them . 

 Selection 

 After analyzing all the scope of the issues and the possible repercussions , storytelling tool was   selected . Storytelling tool is uniquely positioned to address the need for optimizing the data   sharing among the team member for raising the engagement level . This aspect was especially   important for me as someone who held the leadership position . In this case , I could understand   the potential of the storytelling tool to empower me to affect the productivity both in terms of   the quality and quantity of the work done by other team members . I could also sense the   potential of the tool to help the other team members in connecting the dots in the research   process . This appreciation of their role in the project was expected to stimulate their creativity . 

 Application 

 The scope of the project seemed too big at the initial stages when the client provided the first   draft of the management problem . Coupled that with the resource constraint , the team had a   big challenge to overcome . The crucial task that I had as the team leader was to ensure that   each team member understands the entire research process to avoid any inefficiencies . This   understanding can also help in increasing the engagement level of the team members . Hence ,   we employed the storytelling tool by creating a narrative for the research process and the plan   for execution . Even the process of creating disguised marketing research plan heavily involved   creating a relatable context and active efforts to connect all the elements of the research   design . The storytelling tool also helped us explain the rationale behind all the activities that   the team members undertook as part of the project . The final research design was product of   improvements that were made after running small test runs of various versions . These efforts   to run small tests like pilots allowed for improving the research design by eliminating the   identified flaws in the design . 

 Insight & Approach 

 The team members during the project execution were found to have come up with numerous   creative solutions to the issues that they faced during the research process . By understanding   the role of each small task in the entire journey , the importance of each activity was clear to   the team members which allowed them to stay motivated and come up with creative ideas   whenever they faced any obstacle . The tool was also effective in creating a common ground for   the team and aligning the motivations of the entire team to work towards a common goal . The   same effect was likely to be achieved by visualization tool . Visualization , like storytelling would   have been helpful in creating a single holistic image of the research process that could have   driven the project execution with greater motivation among the team members , more creative   solutions and higher productivity .
### Output: 