Learning Launch 

 Challenge 

 I was working with Life Insurance company . We had portfolio of products but did n’t have a good   children category product . A good child product is a investment tool for child ’s education and   upkeep . It provides insurance against parent ’s untimely death and maturity benefits in regular cases .   The product category was 15 % of the total market size and was growing at a rate higher than the   market growth . We had launched a child product across the country 2 years back . It was launched in   very short time and was backed by lot of media spend but had failed . We wanted a process which   could help us design the final successful product without using too much of resources . 

 Selection 

 We wanted to launch a new child product . However , given the effort and resources it takes to launch   a product nationally , and still be unsure about its success , we decided to do smaller learning   launches across 2 markets . We wanted to test 2 variants of products and based on consumer   response , select the better one , make changes if required and launch it across the country . We   designed 2 products and the respective brochures , training kits , sales pitches and customer value   benefit stories . The purpose of launches was to test the key hypothesis around success of product   design , take customer feedback and validate that through actual sales numbers in respective   markets . We believed these launches will be fast and help us learn . 

 Application 

 We selected 2 control markets which were largely similar in structure and potential . They were   representative of national market . We designed the complete product and sales kits for both the   markets . Central governance team comprising members from product , marketing , sales and finance   was created to monitor the progress . It was 3 months project with defined sales targets and cost   budgets . Formats and dashboards were created to capture customer feedback and review the   progress . Two variants of product were launched simultaneously across the both the geographies .   Entire process involved launches , sales force training , customer outreach , capturing their feedback ,   and monitor the progress including actual sales for next 3 months . 

 Insight 

 The results were very interesting . While one option was not liked by customers at all , the other met   desired sales numbers and defined benchmarks . However , the customer also gave feedback about   change in sales pitch and supporting tools which made the customer journey easier . Sales kit and   tool were accordingly redesigned . After incorporating all validated feedbacks the product was   launched nationally with success . 

 Approach 

 The customer feedback about sales tool and pitch made lot of difference in the final success of the   product . However , in our initial launch design we were too focused only on product design and had   ignored testing customer journeys , thus reducing the scope of the exercise . Next time it is important 

 to keep the scope of the project sufficiently wide , build hypothesis and test all relevant variables . We   got lucky this time but might not happen every time . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I was working with Life Insurance company . We had portfolio of products but did n’t have a good   children category product . A good child product is a investment tool for child ’s education and   upkeep . It provides insurance against parent ’s untimely death and maturity benefits in regular cases .   The product category was 15 % of the total market size and was growing at a rate higher than the   market growth . We had launched a child product across the country 2 years back . It was launched in   very short time and was backed by lot of media spend but had failed . We wanted a process which   could help us design the final successful product without using too much of resources . 

 Selection 

 We wanted to launch a new child product . However , given the effort and resources it takes to launch   a product nationally , and still be unsure about its success , we decided to do smaller learning   launches across 2 markets . We wanted to test 2 variants of products and based on consumer   response , select the better one , make changes if required and launch it across the country . We   designed 2 products and the respective brochures , training kits , sales pitches and customer value   benefit stories . The purpose of launches was to test the key hypothesis around success of product   design , take customer feedback and validate that through actual sales numbers in respective   markets . We believed these launches will be fast and help us learn . 

 Application 

 We selected 2 control markets which were largely similar in structure and potential . They were   representative of national market . We designed the complete product and sales kits for both the   markets . Central governance team comprising members from product , marketing , sales and finance   was created to monitor the progress . It was 3 months project with defined sales targets and cost   budgets . Formats and dashboards were created to capture customer feedback and review the   progress . Two variants of product were launched simultaneously across the both the geographies .   Entire process involved launches , sales force training , customer outreach , capturing their feedback ,   and monitor the progress including actual sales for next 3 months . 

 Insight 

 The results were very interesting . While one option was not liked by customers at all , the other met   desired sales numbers and defined benchmarks . However , the customer also gave feedback about   change in sales pitch and supporting tools which made the customer journey easier . Sales kit and   tool were accordingly redesigned . After incorporating all validated feedbacks the product was   launched nationally with success . 

 Approach 

 The customer feedback about sales tool and pitch made lot of difference in the final success of the   product . However , in our initial launch design we were too focused only on product design and had   ignored testing customer journeys , thus reducing the scope of the exercise . Next time it is important 

 to keep the scope of the project sufficiently wide , build hypothesis and test all relevant variables . We   got lucky this time but might not happen every time .
### Output: 