Reflection – Lunch Cycle ( Learning Lunch ) 

 Challenge 

 I spent the past 14 years of my life working in sales in the field of Information Technology , based in the   Arabian Gulf and more specifically , Dubai .   By 2015 , I reached a point in my lifetime where I felt the urge   to stop working for others and start my own business . By the end of that year , I had already determined   what I needed to plan for ; a new delivery application that no one has yet implemented in my home   country . An app similar to UberEat or Deliveroo but with the concept of anyone can work as delivery   person at his / her own freewill and at any time ; simply register in the app , upload an ID , a photo of the   transport mean with plate number , wait for approval , and get to work . 

 By end of 2015 , I was ready to make my final move to my home country ( Lebanon ) where I was planning   to kickstart my project . So , I submitted my resignation , liquidated my assets , fulfilled all liabilities ,   transferred my life savings to a local bank in Lebanon . I simply aimed at closing that last chapter of being   an employee for others in a foreign country , forever . 

 The Delivery Business Idea was all there with many details , but I was not so sure of the outcome of such   investment because I been away from my home country for long time and I only visit it , occasionally .   Add to that , the culture and the mindsets , I had no idea how that would work for them . They been doing   delivery lately using phone calls and WhatsApp messaging . 

 Based on the years of experience I had in sales and what I learned from interacting with customers , I   was already adapted to the ideology of “ Understand your customer DNA and Problems is the basic of   any Sale ” , I knew there was problem in the efficiency of the “ Delivery ” services across the country , but I   was not so sure how to link all the dots and come up with a successful approach . My team was my own   family , my wife and my elder son . 

 Selection 

 To identify the proper solution , I knew I had to be in touch with prospects , collect data , and analyze . I   had to first train my wife and son on this ideology because each one of us will have a role to do . My   solution was based on the Lunch Cycle which is very much equivalent to the Learning Lunch we learned   about in this course . We had to listen and learn various challenges prospects would have , ask questions ,   understand processes , brainstorm ideas , identify one or more workable solutions , and launch . 

 Application 

 Despite being a small country , Lebanon has a lot of diversities . We have people of different backgrounds   and cultures spread across different geographical areas or states ; each is noted for its wealth or poverty   level and buying habits . So , we selected 3 different areas and 3 types of businesses in each area to   approach . These were grocery stores , restaurants , and flower shops . We randomly chose 5 counts of   those businesses to meet . The total was 15 times 3 areas , total was 45 . 

 We then set a list of open questions mostly focusing on the challenges and problems the business   owner / manager is facing with relevance to delivering their goods . We then started the discovery   journey that lasted for 2 weeks and each one of us drove every day to his / her designated area and spent   the whole day from one place to another interviewing managers . 

 Insights 

 The cooperation was satisfactory and the data we collected showed that the challenges / problems were   bigger for the restaurants than the rest . Initially , we were aware that the biggest challenge for those   businesses were payments . Lebanon is still way behind the stage of everyone has a credit card and   almost every business has an online presence with online payment gateway . This meant that the   majority of deals are done using payment upon delivery which also revealed a lot of problematic   scenarios such as , trusting the delivery person and ensuring the return of the correct amount not to   mention how we will secure our ROI . The app we planned to create had to be built on that basis . 

 Approach 

 With all the data in hand , we conducted several meetings with business consultants and lawyers to   support our approach and ensure compliance . Then we contacted multiple app developers locally and in   India to present our idea for the app including processes and functionality and brainstormed how the   app is going to be like . In some cases , we invested in limited versions till we finally concluded on one   version that met all prerequisites . An app , that allows anyone to work as a delivery person in his area or   neighborhood , with all functionalities such as showing him / her online , location , tracking , expected   arrival , status , and rating . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Lunch Cycle ( Learning Lunch ) 

 Challenge 

 I spent the past 14 years of my life working in sales in the field of Information Technology , based in the   Arabian Gulf and more specifically , Dubai .   By 2015 , I reached a point in my lifetime where I felt the urge   to stop working for others and start my own business . By the end of that year , I had already determined   what I needed to plan for ; a new delivery application that no one has yet implemented in my home   country . An app similar to UberEat or Deliveroo but with the concept of anyone can work as delivery   person at his / her own freewill and at any time ; simply register in the app , upload an ID , a photo of the   transport mean with plate number , wait for approval , and get to work . 

 By end of 2015 , I was ready to make my final move to my home country ( Lebanon ) where I was planning   to kickstart my project . So , I submitted my resignation , liquidated my assets , fulfilled all liabilities ,   transferred my life savings to a local bank in Lebanon . I simply aimed at closing that last chapter of being   an employee for others in a foreign country , forever . 

 The Delivery Business Idea was all there with many details , but I was not so sure of the outcome of such   investment because I been away from my home country for long time and I only visit it , occasionally .   Add to that , the culture and the mindsets , I had no idea how that would work for them . They been doing   delivery lately using phone calls and WhatsApp messaging . 

 Based on the years of experience I had in sales and what I learned from interacting with customers , I   was already adapted to the ideology of “ Understand your customer DNA and Problems is the basic of   any Sale ” , I knew there was problem in the efficiency of the “ Delivery ” services across the country , but I   was not so sure how to link all the dots and come up with a successful approach . My team was my own   family , my wife and my elder son . 

 Selection 

 To identify the proper solution , I knew I had to be in touch with prospects , collect data , and analyze . I   had to first train my wife and son on this ideology because each one of us will have a role to do . My   solution was based on the Lunch Cycle which is very much equivalent to the Learning Lunch we learned   about in this course . We had to listen and learn various challenges prospects would have , ask questions ,   understand processes , brainstorm ideas , identify one or more workable solutions , and launch . 

 Application 

 Despite being a small country , Lebanon has a lot of diversities . We have people of different backgrounds   and cultures spread across different geographical areas or states ; each is noted for its wealth or poverty   level and buying habits . So , we selected 3 different areas and 3 types of businesses in each area to   approach . These were grocery stores , restaurants , and flower shops . We randomly chose 5 counts of   those businesses to meet . The total was 15 times 3 areas , total was 45 . 

 We then set a list of open questions mostly focusing on the challenges and problems the business   owner / manager is facing with relevance to delivering their goods . We then started the discovery   journey that lasted for 2 weeks and each one of us drove every day to his / her designated area and spent   the whole day from one place to another interviewing managers . 

 Insights 

 The cooperation was satisfactory and the data we collected showed that the challenges / problems were   bigger for the restaurants than the rest . Initially , we were aware that the biggest challenge for those   businesses were payments . Lebanon is still way behind the stage of everyone has a credit card and   almost every business has an online presence with online payment gateway . This meant that the   majority of deals are done using payment upon delivery which also revealed a lot of problematic   scenarios such as , trusting the delivery person and ensuring the return of the correct amount not to   mention how we will secure our ROI . The app we planned to create had to be built on that basis . 

 Approach 

 With all the data in hand , we conducted several meetings with business consultants and lawyers to   support our approach and ensure compliance . Then we contacted multiple app developers locally and in   India to present our idea for the app including processes and functionality and brainstormed how the   app is going to be like . In some cases , we invested in limited versions till we finally concluded on one   version that met all prerequisites . An app , that allows anyone to work as a delivery person in his area or   neighborhood , with all functionalities such as showing him / her online , location , tracking , expected   arrival , status , and rating .
### Output: 