Mind Mapping Tool 

 Challenge and Selection 

 Among the four designing tools I have selected mind Mapping which is a graphical way to   express the ideas and concepts . It is a visual thinking tool that helps structuring information ,   helps to better analyze , comprehend , synthesize , recall and generate new ideas . Moreover , mind   mapping can be used for individual or group activities or a mixture of both to help with   brainstorming and problem solving . usually mind mapping can be used for different scenarios   such as note taking , problem solving , planning , researching and consolidating information from   multiple sources , presenting information , gaining insight on complex subjects etc . I use this   approach to recognize my customers and their needs who are schooling female teenagers , in   business when producing a new product range . So , I have used the technique of mind mapping   to develop the school bag for teenagers . 

 Application 

 I start the process by getting a new blank page and writing or drawing my new product idea   that hoping to develop further , which is a girl ’s school bag in a landscape orientation . After   that I was developed the related subtopics around the central topic as commercialization ,   marketing strategy development , concept developing and testing , idea screening , idea   generation , business analysis , full product development and market testing . after developing   those subtopics , same process has to repeat for the subtopics to generate lower level subtopics   that are relevant to each topic while connecting those to the corresponding areas . 

 So as the first step idea generation subtopic was connected to the central topic and it can be   further categorized to several steps in idea generation as creative ideas , protection of idea ,   involve current customer , learn from competition and assess marketing environment . Basically ,   creative ideas can be come from anywhere . So in my case I got the idea of school bag most of   bags are not in a required quality and also there is no proper collection for girls specially . So ,   I reviewed regularly like four months about school bags from shops and collected data and   wrote in mind map . Then I was talking with some girls and their parents what they expecting   from a school bags and also I shared a google sheets among school children to know their   preferences and mark in them under idea generation as product , service , lifestyle feedback and   review complaints of existing products in the mind map . Then I organized the details of   competitors and their prizes in the mind map also I summarizes the marketing environment   assessment such as economic , technical , environmental etc . 

 So as the second step Idea screening can be a put as a subtopic of new product range . Under   that topic I was summarized about the possible errors and failures and further development . 

 Under Concept development and testing , investing in development , prototype form and   necessary development can be summarizing . After the different protypes of bag types were   produced , the whole evaluation and its results can be shown in a mind map so it will be easy   to communicate with the other group members and their ideas . So basically , it can show does   it work , where are the bugs , can we fix it and the time and cost in a more visualization way in   order to get better understand of each prototype sample . according to the feedback of each   prototype further development process can be planned in a mind map also . 

 Figure 1mind map 

 After finalizing the final design of the bag , then it has to send to the customers . Therefore , it is   important to analyze the market in a proper way . After analyzing the market well , we can   visualize in mind map so it will help to analyze the hidden factors and missing holes as well .   hence it is important to make a branch of Marketing strategy development in new product mind   map . So , it can help to better understand about the marketing factors as product , price , place ,   promotion , process , people and positioning of the new girls school bag . 

 When the protypes are approved the next step is to make a finalize product to market . So , by   analyzing the above factors by one by one full product development has to be done and it is   easier when the all details are organized in a visual manner . Under the full product development   full scale production , full testing and product analysis results are showed . In additionally testing   parts are also done in order to make sure whether this bag is in required quality and meets   customer expectations . Additionally , market testing and business analysis are also have to be   done in order to get a proper knowledge about the market that we are entered . 

 As final step it is required to think about how to commercialize our new product to the   customers in a proper way . Therefore we have to plan expected errors/ problems such as   competitor response , market response/ engagement etc . , plan for pro - active , reactive ,   contingency scenarios , plan to response in different situations as lower and higher demands ,   plant to get a feedback from customers suppliers and competitors and plan to launch with fully   integrated marketing mix . 

 Insight and Approach 

 What I have learned from conducting this exercise with al other production , marketing and   finance team is that it is more effective to share/ communicate our ideas in a visualization   manner such as a mind mapping rather than showing like a report . When the problem is showed   in a more visualized and organized then it gives the diverse group of stakeholders a focal point   for discussion that allows them to share their perspective and develop the solutions for practical   problems as well . mainly mind mapping avoids dull , linear thinking , jogging our creativity and   making more visualize manner note taking . Especially when we are going to make a new   product , it is easier way to organize our thoughts in a proper manner . So , mind map helps to   creating associative connections between concepts and it will be making more easier to see the   interconnections between ideas by presenting them in a nonlinear fashion . 

 Since I discovered that the most valuable aspect is the shared insights and learning , next time   I would use the mind mapping technique in every design thinking activity . So , it will   categorized a one major task into minor tasks and then it will be easier to accomplish one by   one to achieve the main goal at one day . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping Tool 

 Challenge and Selection 

 Among the four designing tools I have selected mind Mapping which is a graphical way to   express the ideas and concepts . It is a visual thinking tool that helps structuring information ,   helps to better analyze , comprehend , synthesize , recall and generate new ideas . Moreover , mind   mapping can be used for individual or group activities or a mixture of both to help with   brainstorming and problem solving . usually mind mapping can be used for different scenarios   such as note taking , problem solving , planning , researching and consolidating information from   multiple sources , presenting information , gaining insight on complex subjects etc . I use this   approach to recognize my customers and their needs who are schooling female teenagers , in   business when producing a new product range . So , I have used the technique of mind mapping   to develop the school bag for teenagers . 

 Application 

 I start the process by getting a new blank page and writing or drawing my new product idea   that hoping to develop further , which is a girl ’s school bag in a landscape orientation . After   that I was developed the related subtopics around the central topic as commercialization ,   marketing strategy development , concept developing and testing , idea screening , idea   generation , business analysis , full product development and market testing . after developing   those subtopics , same process has to repeat for the subtopics to generate lower level subtopics   that are relevant to each topic while connecting those to the corresponding areas . 

 So as the first step idea generation subtopic was connected to the central topic and it can be   further categorized to several steps in idea generation as creative ideas , protection of idea ,   involve current customer , learn from competition and assess marketing environment . Basically ,   creative ideas can be come from anywhere . So in my case I got the idea of school bag most of   bags are not in a required quality and also there is no proper collection for girls specially . So ,   I reviewed regularly like four months about school bags from shops and collected data and   wrote in mind map . Then I was talking with some girls and their parents what they expecting   from a school bags and also I shared a google sheets among school children to know their   preferences and mark in them under idea generation as product , service , lifestyle feedback and   review complaints of existing products in the mind map . Then I organized the details of   competitors and their prizes in the mind map also I summarizes the marketing environment   assessment such as economic , technical , environmental etc . 

 So as the second step Idea screening can be a put as a subtopic of new product range . Under   that topic I was summarized about the possible errors and failures and further development . 

 Under Concept development and testing , investing in development , prototype form and   necessary development can be summarizing . After the different protypes of bag types were   produced , the whole evaluation and its results can be shown in a mind map so it will be easy   to communicate with the other group members and their ideas . So basically , it can show does   it work , where are the bugs , can we fix it and the time and cost in a more visualization way in   order to get better understand of each prototype sample . according to the feedback of each   prototype further development process can be planned in a mind map also . 

 Figure 1mind map 

 After finalizing the final design of the bag , then it has to send to the customers . Therefore , it is   important to analyze the market in a proper way . After analyzing the market well , we can   visualize in mind map so it will help to analyze the hidden factors and missing holes as well .   hence it is important to make a branch of Marketing strategy development in new product mind   map . So , it can help to better understand about the marketing factors as product , price , place ,   promotion , process , people and positioning of the new girls school bag . 

 When the protypes are approved the next step is to make a finalize product to market . So , by   analyzing the above factors by one by one full product development has to be done and it is   easier when the all details are organized in a visual manner . Under the full product development   full scale production , full testing and product analysis results are showed . In additionally testing   parts are also done in order to make sure whether this bag is in required quality and meets   customer expectations . Additionally , market testing and business analysis are also have to be   done in order to get a proper knowledge about the market that we are entered . 

 As final step it is required to think about how to commercialize our new product to the   customers in a proper way . Therefore we have to plan expected errors/ problems such as   competitor response , market response/ engagement etc . , plan for pro - active , reactive ,   contingency scenarios , plan to response in different situations as lower and higher demands ,   plant to get a feedback from customers suppliers and competitors and plan to launch with fully   integrated marketing mix . 

 Insight and Approach 

 What I have learned from conducting this exercise with al other production , marketing and   finance team is that it is more effective to share/ communicate our ideas in a visualization   manner such as a mind mapping rather than showing like a report . When the problem is showed   in a more visualized and organized then it gives the diverse group of stakeholders a focal point   for discussion that allows them to share their perspective and develop the solutions for practical   problems as well . mainly mind mapping avoids dull , linear thinking , jogging our creativity and   making more visualize manner note taking . Especially when we are going to make a new   product , it is easier way to organize our thoughts in a proper manner . So , mind map helps to   creating associative connections between concepts and it will be making more easier to see the   interconnections between ideas by presenting them in a nonlinear fashion . 

 Since I discovered that the most valuable aspect is the shared insights and learning , next time   I would use the mind mapping technique in every design thinking activity . So , it will   categorized a one major task into minor tasks and then it will be easier to accomplish one by   one to achieve the main goal at one day .
### Output: 