Title : Hey Folks , we need long term   relationships with our customers . 

 Challenge 

 I work as a coordinator of a technology innovation center which main goal is to develop   innovations projects with industry . Then , our customers are large industry corporates .   During the project , we interact with 3 main customer stakeholders : Financial manager ,   R&D manager and the Tech Leader . 

 Our team conducts weekly meetings with the customer in order to show them the   progress of the project and to discuss the next steps . In these meetings , usually , on the   customer side , only the tech leader participates . 

 On the end of our projects we ask the tech leader to fill a form in which she evaluates the   quality of our work . As a result , our track history has shown we are very well evaluated by   our customers in which regards technical aspects . 

 However , we have noticed that even with remarkably high satisfaction levels , we are   experiencing a lower than expected rate of contracts renews . In other words , our clients   are not staying with us in the long term . 

 So , the problem is : “ How to engage our customers in long term relationships ? ” 

 Selection and Application 

 In order to try to understand the reasons of our problem , we selected Ethnographic as a   tool to better understand our customers . We identified all persons of our customers that   we had contact with . Then we create an empathy map for each one of them . We used   personal knowledge , linkedin and even whatsapp history of conversations to try to better   understand them . 

 Once we had the empathy map for everyone , we discovered that much of their concerns   and aspirations were being neglected by us . We discovered that we put too much focus on   the technical aspects of the projects and ignored other concerns our customers had . 

 Then we built 2 personas in which represents our typical customer : the R&D Manager and   the Financial Manager . We realized that the tech leader was already very well satisfied and   then , we choose to focus our attention to the other two stakeholders . 

 Insight 

 We changed our mindset to be more user centered other than a too technical approach .   As an example of this reflection , now we provide a periodic report that answers much of   the concerns we discover our customers had . 

 Approach 

 We chose to deploy a MVP to a subset of our customers in order to quickly validate our   solutions . One of the solutions ( MVP ) was an executive summary addressed specifically to   the two personas we modelled . In our MVP , the customers reported that they fell less   anxious about financial and formal aspects of the project and they also fell their bosses is   more happy about the results of their work due to greater visibility we provide in the   reports . 

 It is still in too early to get quantitative data on our renewable rate . However , we are   surely adding more value to our customer and the explicitly reported better satisfaction   levels . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Title : Hey Folks , we need long term   relationships with our customers . 

 Challenge 

 I work as a coordinator of a technology innovation center which main goal is to develop   innovations projects with industry . Then , our customers are large industry corporates .   During the project , we interact with 3 main customer stakeholders : Financial manager ,   R&D manager and the Tech Leader . 

 Our team conducts weekly meetings with the customer in order to show them the   progress of the project and to discuss the next steps . In these meetings , usually , on the   customer side , only the tech leader participates . 

 On the end of our projects we ask the tech leader to fill a form in which she evaluates the   quality of our work . As a result , our track history has shown we are very well evaluated by   our customers in which regards technical aspects . 

 However , we have noticed that even with remarkably high satisfaction levels , we are   experiencing a lower than expected rate of contracts renews . In other words , our clients   are not staying with us in the long term . 

 So , the problem is : “ How to engage our customers in long term relationships ? ” 

 Selection and Application 

 In order to try to understand the reasons of our problem , we selected Ethnographic as a   tool to better understand our customers . We identified all persons of our customers that   we had contact with . Then we create an empathy map for each one of them . We used   personal knowledge , linkedin and even whatsapp history of conversations to try to better   understand them . 

 Once we had the empathy map for everyone , we discovered that much of their concerns   and aspirations were being neglected by us . We discovered that we put too much focus on   the technical aspects of the projects and ignored other concerns our customers had . 

 Then we built 2 personas in which represents our typical customer : the R&D Manager and   the Financial Manager . We realized that the tech leader was already very well satisfied and   then , we choose to focus our attention to the other two stakeholders . 

 Insight 

 We changed our mindset to be more user centered other than a too technical approach .   As an example of this reflection , now we provide a periodic report that answers much of   the concerns we discover our customers had . 

 Approach 

 We chose to deploy a MVP to a subset of our customers in order to quickly validate our   solutions . One of the solutions ( MVP ) was an executive summary addressed specifically to   the two personas we modelled . In our MVP , the customers reported that they fell less   anxious about financial and formal aspects of the project and they also fell their bosses is   more happy about the results of their work due to greater visibility we provide in the   reports . 

 It is still in too early to get quantitative data on our renewable rate . However , we are   surely adding more value to our customer and the explicitly reported better satisfaction   levels .
### Output: 