Reflection – Mind Mapping Tool 

 Challenge 

 I work in an IT reseller company , representing the biggest global software and hardware vendors in   the local market . Part of my role is to identify business opportunities and develop solutions where   the intellectual property of the company could be the main element in a recipe of products and   services to satisfy the customer needs . The intellectual property is relevant because it can generate   better gross margin than usual resell transactions . 

 Now a Days , during the covid-19 lockdown my team has a challenge to adapt quick solutions to fix   the new needs of our B2B customers . Usually my company works with traditional decisions process   which get priority to the low risk choices . But now we can not work with that methodology because   it is too slow to catch the actual market opportunity . The IT solutions make possible business to   continue operate in the lockdown conditions and if we do not bring affordable and quick solutions   other competitors will do it . 

 Selection & Application 

 In these conditions we stop and reflect about how we can be as quick as possible . Design thinking   and agile methodologies are the answer . First , we must listen carefully our customers , we have to   find the new needs , we ca n’t guess their pain , we have to feel it and make empathy with them . Then   we start a marathon race with direct interviews with C - Levels specially with CIO ’s . We make more   that seventy talks with a specific libretto , three questions to map the challenges of their business   and to organize the priorities . Also , we share ideas from other CIO that could make sense for their   business , in that way that conversation bring value and position our company as a partner that they   actually need . 

 I have found in this design thinking course many tools useful for these crisis period , but one of the   best instruments is to get empathy putting the customers problems in the center , rather than our   company solutions . I have heard that many , many times , in administration , marketing or sales   courses . But it is difficult to maintain that orientation , because always the selling team mindset want   the shortest way to the success . When we have reached the first twelve interviews , we start to   create a mind map with the collected information . Bring all the information and share with   coworkers in the company was a new challenge because the lockdown . But Map Mapping become   a good chance to improve our collaboration skills ; we use backboard applications during   telepresence meetings and share ideas between the team to identify the opportunity gaps in the   new market . 

 That was amazing to find the often coincidence in the pain areas . Of course , was evident the   challenge to send people to work full from home represents for all of the companies . But we found   many other opportunities for new solutions in the new normal . The mind map was enriched every   day as more interviews we made . In parallel , the product and engineering teams started to generate   new solution ideas based in the connections between the issues mapped in the tool . In that way , 

 during the third week of interviews , we involve the proposal solutions in the conversations with   customers , that was a way to test the ideas , some customer advance to make some pilots with some   of our solutions , others plan to make that in next months . The mind mapping was a useful tool to   integrate the ideas between different teams with the same target , quickly find IT solutions for our   B2B market . 

 Insight & Approach 

 This period represents many challenges for the entire society . Specially companies that make   solutions aimed at increasing the productivity of other companies must change the methodology ,   mindset , speed , and past structured ideas . Speed is survival , speed is to adapt to new conditions ,   speed is the way to take advantage of the crisis and the way to increase the footprint in the market   when many other companies are afraid about their future . We have learned that in crisis the   companies must be close to their customers , and the mind mapping help us to quickly identify some   solutions that can become to improve the reaction of our customers in their markets . 

 The speed to propose , the freedom to create diverse solutions , to prototype , test it and launch ,   made us different in the market . We get the trustworthy of CIO ’s of the more important companies   in the market , that a great opportunity to grow next months . We have only two months after   lockdown rules in my country but now we are increasing revenue and we see a good panorama for   the rest of the year . The customer empathy and the learning mindset will be key factors and tools   like mind mapping , visualization and learning launch are now in our toolbox to bring more value to   our customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping Tool 

 Challenge 

 I work in an IT reseller company , representing the biggest global software and hardware vendors in   the local market . Part of my role is to identify business opportunities and develop solutions where   the intellectual property of the company could be the main element in a recipe of products and   services to satisfy the customer needs . The intellectual property is relevant because it can generate   better gross margin than usual resell transactions . 

 Now a Days , during the covid-19 lockdown my team has a challenge to adapt quick solutions to fix   the new needs of our B2B customers . Usually my company works with traditional decisions process   which get priority to the low risk choices . But now we can not work with that methodology because   it is too slow to catch the actual market opportunity . The IT solutions make possible business to   continue operate in the lockdown conditions and if we do not bring affordable and quick solutions   other competitors will do it . 

 Selection & Application 

 In these conditions we stop and reflect about how we can be as quick as possible . Design thinking   and agile methodologies are the answer . First , we must listen carefully our customers , we have to   find the new needs , we ca n’t guess their pain , we have to feel it and make empathy with them . Then   we start a marathon race with direct interviews with C - Levels specially with CIO ’s . We make more   that seventy talks with a specific libretto , three questions to map the challenges of their business   and to organize the priorities . Also , we share ideas from other CIO that could make sense for their   business , in that way that conversation bring value and position our company as a partner that they   actually need . 

 I have found in this design thinking course many tools useful for these crisis period , but one of the   best instruments is to get empathy putting the customers problems in the center , rather than our   company solutions . I have heard that many , many times , in administration , marketing or sales   courses . But it is difficult to maintain that orientation , because always the selling team mindset want   the shortest way to the success . When we have reached the first twelve interviews , we start to   create a mind map with the collected information . Bring all the information and share with   coworkers in the company was a new challenge because the lockdown . But Map Mapping become   a good chance to improve our collaboration skills ; we use backboard applications during   telepresence meetings and share ideas between the team to identify the opportunity gaps in the   new market . 

 That was amazing to find the often coincidence in the pain areas . Of course , was evident the   challenge to send people to work full from home represents for all of the companies . But we found   many other opportunities for new solutions in the new normal . The mind map was enriched every   day as more interviews we made . In parallel , the product and engineering teams started to generate   new solution ideas based in the connections between the issues mapped in the tool . In that way , 

 during the third week of interviews , we involve the proposal solutions in the conversations with   customers , that was a way to test the ideas , some customer advance to make some pilots with some   of our solutions , others plan to make that in next months . The mind mapping was a useful tool to   integrate the ideas between different teams with the same target , quickly find IT solutions for our   B2B market . 

 Insight & Approach 

 This period represents many challenges for the entire society . Specially companies that make   solutions aimed at increasing the productivity of other companies must change the methodology ,   mindset , speed , and past structured ideas . Speed is survival , speed is to adapt to new conditions ,   speed is the way to take advantage of the crisis and the way to increase the footprint in the market   when many other companies are afraid about their future . We have learned that in crisis the   companies must be close to their customers , and the mind mapping help us to quickly identify some   solutions that can become to improve the reaction of our customers in their markets . 

 The speed to propose , the freedom to create diverse solutions , to prototype , test it and launch ,   made us different in the market . We get the trustworthy of CIO ’s of the more important companies   in the market , that a great opportunity to grow next months . We have only two months after   lockdown rules in my country but now we are increasing revenue and we see a good panorama for   the rest of the year . The customer empathy and the learning mindset will be key factors and tools   like mind mapping , visualization and learning launch are now in our toolbox to bring more value to   our customers .
### Output: 