Reflection – Mind Mapping 

 Challenge 

 I would like to reflect on mind mapping . Being a product development manager , I and 

 team came across several challenges . One of the most used tool in such situations has been 

 Mind Mapping . We are into the business of manufacturing and sales of spectacle frames . One 

 of the key challenge faced in the development process is to provide the correct size and fit of 

 the frames to the customers . Here customer comes with multiple variants like , gender , age , 

 profession , region etc . That made it difficult for us to arrive at a proper solution with could 

 satisfy all the categories mentioned above . While searching for a suitable solution , we came 

 across design thinking and got to know about Mind Mapping , which we felt the most 

 appropriate tool to be used for the challenges like this . 

 Selection 

 Mind Mapping is one of the most powerful tools in the design thinker ’s toolbox , to 

 look for patterns and insights that lead to more creative solutions to a design challenge . It 

 looks in to a large data and converts it into information and insights . Here in our challenge , 

 diversity in the population was the challenge we faced and we were looking at a large data to 

 analyses and crack the solution . 

 Application 

 In mind mapping we were looking for patterns and insights in a large quantity of data 

 that we had collected to know the current reality . Here the goal was to establish a criteria for 

 the what - if in the idea generation phase .   For our challenge we have decided to do it as a 

 campaign in our store , where we have identified customers based on their gender , age , 

 region , profession etc . We were looking for a group of 50 people in the store , but managed 

 to get 40 . 

 We have asked these team members to go through our product in the store and try it . 

 They have been given with sticky notes and a pen to note down their suggestions / feedback 

 individually , based on fit and comfort quotient of the product . After 2 hours of exercise asked 

 everyone to gather in the cafeteria . Team has gone through their notes and grouped them on 

 the clipboard . We could able to get 9 different clusters , which were insightful . 

 Insight 

 Now come the important part of this exercise to identify the insights from each 

 cluster . The team has made their observations and now they need to convert their 

 observations to insights . For this we did so what ? exercise and continued until meaningful 

 insights emerge . These insights include human face anatomy , spectacle frame material , 

 comfort adding features in the product , pupillary distance among age group etc . At this point , 

 this mind mapping is technically completed . The design thinking mind mapping process , 

 however is not complete . Here , the pivot between what is and what if , is the generation of a 

 design criteria statement . In this exercise we have found out the solution as the human face 

 anatomy , especially the nose dimension plays a pivotal role to ensure fit and comfort quotient 

 of the spectacle frames . 

 Approach 

 As mentioned in the beginning , mind mapping could be the right tool for this 

 challenge . The result what we got from this exercise has proved it and given confidence to us . 

 One of the alternate to this approach could be the selection of participants . Here in this 

 exercise we have included customers only . So it would have been better if we would have 

 included other stakeholders also , like sales , marketing , design , manufacturing etc . That would 

 have given further insights to this challenge and ideation stage would have made better . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge 

 I would like to reflect on mind mapping . Being a product development manager , I and 

 team came across several challenges . One of the most used tool in such situations has been 

 Mind Mapping . We are into the business of manufacturing and sales of spectacle frames . One 

 of the key challenge faced in the development process is to provide the correct size and fit of 

 the frames to the customers . Here customer comes with multiple variants like , gender , age , 

 profession , region etc . That made it difficult for us to arrive at a proper solution with could 

 satisfy all the categories mentioned above . While searching for a suitable solution , we came 

 across design thinking and got to know about Mind Mapping , which we felt the most 

 appropriate tool to be used for the challenges like this . 

 Selection 

 Mind Mapping is one of the most powerful tools in the design thinker ’s toolbox , to 

 look for patterns and insights that lead to more creative solutions to a design challenge . It 

 looks in to a large data and converts it into information and insights . Here in our challenge , 

 diversity in the population was the challenge we faced and we were looking at a large data to 

 analyses and crack the solution . 

 Application 

 In mind mapping we were looking for patterns and insights in a large quantity of data 

 that we had collected to know the current reality . Here the goal was to establish a criteria for 

 the what - if in the idea generation phase .   For our challenge we have decided to do it as a 

 campaign in our store , where we have identified customers based on their gender , age , 

 region , profession etc . We were looking for a group of 50 people in the store , but managed 

 to get 40 . 

 We have asked these team members to go through our product in the store and try it . 

 They have been given with sticky notes and a pen to note down their suggestions / feedback 

 individually , based on fit and comfort quotient of the product . After 2 hours of exercise asked 

 everyone to gather in the cafeteria . Team has gone through their notes and grouped them on 

 the clipboard . We could able to get 9 different clusters , which were insightful . 

 Insight 

 Now come the important part of this exercise to identify the insights from each 

 cluster . The team has made their observations and now they need to convert their 

 observations to insights . For this we did so what ? exercise and continued until meaningful 

 insights emerge . These insights include human face anatomy , spectacle frame material , 

 comfort adding features in the product , pupillary distance among age group etc . At this point , 

 this mind mapping is technically completed . The design thinking mind mapping process , 

 however is not complete . Here , the pivot between what is and what if , is the generation of a 

 design criteria statement . In this exercise we have found out the solution as the human face 

 anatomy , especially the nose dimension plays a pivotal role to ensure fit and comfort quotient 

 of the spectacle frames . 

 Approach 

 As mentioned in the beginning , mind mapping could be the right tool for this 

 challenge . The result what we got from this exercise has proved it and given confidence to us . 

 One of the alternate to this approach could be the selection of participants . Here in this 

 exercise we have included customers only . So it would have been better if we would have 

 included other stakeholders also , like sales , marketing , design , manufacturing etc . That would 

 have given further insights to this challenge and ideation stage would have made better .
### Output: 