Design thinking approach for cultural change from value addition to value creation 

 Challenge 

 I work for organization which works on product development . We have internal customer who request   for design and development task for different product . Our core responsibility is to complete the task on   time with best quality . This work is continuing from long time and now the stage has reached where first   time quality and on time delivery became an unsaid need of the customer . To satisfy the customer each   team needs to provide extra information for the task ( e.g. additional concepts , additional change , and   product manufacturing analysis ) then what is asked . So , we all figured that there is requirement to   change the culture from value addition to value creation . 

 Tool Selection 

 Our department formed a team to figure out the ways to change the teammate ’s mindset . So , we   decided to study different design thinking tools / activities to achieve the goal and mind mapping tool   was finalized . Basically the intent was to shift the orbit from usual way of working to value creation ,   where the stakeholder will understand the technical capabilities of this department . To change the   culture , first we need to understand the current situation and why this shift is not happening easily . Also   to figure how much effort will be required to reach the desired stage . 

 Application 

 Before changing the mindset assigned team wants to understand the reason and different area where   department is supporting . Potential areas where the changes and shift is must . 

 To start we call for one representative from each team in our department and he / she to collect the data   related to current work element and domain being handled by their team . In an auditorium we   displayed all work elements for our department and invited leadership / stakeholder to visit and suggest   the expectation for these topics . Certainly after that we created the pictorial description for all points ,   considering the expectation from stakeholder . 

 Later we invited all team members to come and visit the auditorium with sticky notes and paste it over   work stream which has scope for improvement with the reasons as per their thoughts . Sequentially we   separated the improvement areas and invited all the participants for further discussion .   Participants   made some observations and discussing over their point provided the hidden insight and intent behind   the idea . Finally connecting all the points , we came across the actual requirement from teams which   required modification to shift their mindset . 

 Insight 

 By using the mind mapping tool , our function identified it not always employee who needs to change   but organization needs to change their process to motivate team mates to accept the culture . Our   derived solution for cultural was different from what was expected . Also this mind- mapping changed   the conventional mindset of stakeholders . Achieving goal is important aspect for any project but 

 deciding the path for achieving that is critical . This tool clarified the changes required from process and   peoples both . 

 Approach 

 The scenario in my department was at what is stage and needed to deep dive into data available with   different team . Also everyone consent needs   to be known for keeping everyone onboard for shift .   Instead of making the change top - down approach , we wanted to engage everyone to co - create the shift   and give everyone the feeling of ownership . Therefore , mind mapping tool completely justified the   purpose and in not more than three month people started suggesting alternate best solution rather than   delivery the output needed . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design thinking approach for cultural change from value addition to value creation 

 Challenge 

 I work for organization which works on product development . We have internal customer who request   for design and development task for different product . Our core responsibility is to complete the task on   time with best quality . This work is continuing from long time and now the stage has reached where first   time quality and on time delivery became an unsaid need of the customer . To satisfy the customer each   team needs to provide extra information for the task ( e.g. additional concepts , additional change , and   product manufacturing analysis ) then what is asked . So , we all figured that there is requirement to   change the culture from value addition to value creation . 

 Tool Selection 

 Our department formed a team to figure out the ways to change the teammate ’s mindset . So , we   decided to study different design thinking tools / activities to achieve the goal and mind mapping tool   was finalized . Basically the intent was to shift the orbit from usual way of working to value creation ,   where the stakeholder will understand the technical capabilities of this department . To change the   culture , first we need to understand the current situation and why this shift is not happening easily . Also   to figure how much effort will be required to reach the desired stage . 

 Application 

 Before changing the mindset assigned team wants to understand the reason and different area where   department is supporting . Potential areas where the changes and shift is must . 

 To start we call for one representative from each team in our department and he / she to collect the data   related to current work element and domain being handled by their team . In an auditorium we   displayed all work elements for our department and invited leadership / stakeholder to visit and suggest   the expectation for these topics . Certainly after that we created the pictorial description for all points ,   considering the expectation from stakeholder . 

 Later we invited all team members to come and visit the auditorium with sticky notes and paste it over   work stream which has scope for improvement with the reasons as per their thoughts . Sequentially we   separated the improvement areas and invited all the participants for further discussion .   Participants   made some observations and discussing over their point provided the hidden insight and intent behind   the idea . Finally connecting all the points , we came across the actual requirement from teams which   required modification to shift their mindset . 

 Insight 

 By using the mind mapping tool , our function identified it not always employee who needs to change   but organization needs to change their process to motivate team mates to accept the culture . Our   derived solution for cultural was different from what was expected . Also this mind- mapping changed   the conventional mindset of stakeholders . Achieving goal is important aspect for any project but 

 deciding the path for achieving that is critical . This tool clarified the changes required from process and   peoples both . 

 Approach 

 The scenario in my department was at what is stage and needed to deep dive into data available with   different team . Also everyone consent needs   to be known for keeping everyone onboard for shift .   Instead of making the change top - down approach , we wanted to engage everyone to co - create the shift   and give everyone the feeling of ownership . Therefore , mind mapping tool completely justified the   purpose and in not more than three month people started suggesting alternate best solution rather than   delivery the output needed .
### Output: 