Challenge 

 I am working on a project aiming to specifically reduce the time and discomfort associated with   grocery shopping . Essentially to create a better user experience during the regular shopping trip .   This challenge targets the most uncomfortable of customers- the elderly . Lifting heavy objects such a   milk , eliminates the option of a hand - held basket . The alternative , a traditional shopping trolley can   solve the issue of weight . However , it is only a borrowed item and all products placed into the trolley   must be removed and placed into another vessel ( car boot or backpack ) to return home . A   significant portion of the elderly customers observed , relied on public transport to and from the   supermarket . A ‘ Shopping Jeep ’ or ‘ Nanna Trolley ’ is the most sought - after solution for this   demographic . 

 Selection 

 The tool of Visualisation has been selected for this early stage in the problem - solving process . This is   as we are still at a point of defining ‘ What Is ’ the problem and how we visually identify the   surrounding repercussions of the average shopping trip for the elderly before they are addressed .   The Visualisation Tool also aides in working with human centred design , particularly through   identifying points of strain on the human body ( effect ) and visually linking them to the cause of pain   eg . Too much weight being carried from the checkout to the car boot without a trolley . 

 Application 

 The first test was to examine the current practices with the Shopping Jeep . I took this to a grocery   store and documented the entire experience door to door with a photographer and videographer   following me . During the experience I had noticed back and neck strain when lowering objects into   the shopping jeep . The second , most notable flaw in the process was the self - checkout . More   bending had to occur to remove everything and return them after scanning . 

 Once the photographs were in front of me , I drew a line over my spine and neck in each of the   photos , indicating the frequency and degree to which the bending occurred . These images were   then shared with the grocery stakeholders to clearly and visibly make light of the discomfort of their   elderly customers . The key images were laid out consecutively before the stakeholders , producing a   journey map to clearly lay out a timeline of events and isolate the points in time where strain occurs   relative to the other moments in the shop .   This position was reinforced with a photograph of a true   event , where an elderly woman had placed the Shopping Jeep inside the grocery - provided shopping   cart simply to prevent bending and its subsequent back , neck and knee pain . 

 Insight 

 Through doing so the stakeholders were able to all see and understand the same point being made ,   while understanding the exact process gone through during the shop . The stakeholders were then   able to move forward from this point with an empathetic understanding amplified through visual   cues that indicate unnatural back and bending positions . From this point of clarity , the various   experiences and backgrounds of the stakeholders allowed for diverse points of views and ‘ What If ’   questions . 

 Approach 

 An alternative approach to working around this issue would be to gather a group of elderly people   together to discuss their shopping experiences to highlight what is most inconvenient , strenuous or   painful during the process . From here we can co - create a journey map that indicates all the shared   experiences to suggest an average shopping trip through a visual timeline . From this point , the   group can highlight problem areas along the map . This creates a visual device that can be brought   into the next stage to strategize a solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I am working on a project aiming to specifically reduce the time and discomfort associated with   grocery shopping . Essentially to create a better user experience during the regular shopping trip .   This challenge targets the most uncomfortable of customers- the elderly . Lifting heavy objects such a   milk , eliminates the option of a hand - held basket . The alternative , a traditional shopping trolley can   solve the issue of weight . However , it is only a borrowed item and all products placed into the trolley   must be removed and placed into another vessel ( car boot or backpack ) to return home . A   significant portion of the elderly customers observed , relied on public transport to and from the   supermarket . A ‘ Shopping Jeep ’ or ‘ Nanna Trolley ’ is the most sought - after solution for this   demographic . 

 Selection 

 The tool of Visualisation has been selected for this early stage in the problem - solving process . This is   as we are still at a point of defining ‘ What Is ’ the problem and how we visually identify the   surrounding repercussions of the average shopping trip for the elderly before they are addressed .   The Visualisation Tool also aides in working with human centred design , particularly through   identifying points of strain on the human body ( effect ) and visually linking them to the cause of pain   eg . Too much weight being carried from the checkout to the car boot without a trolley . 

 Application 

 The first test was to examine the current practices with the Shopping Jeep . I took this to a grocery   store and documented the entire experience door to door with a photographer and videographer   following me . During the experience I had noticed back and neck strain when lowering objects into   the shopping jeep . The second , most notable flaw in the process was the self - checkout . More   bending had to occur to remove everything and return them after scanning . 

 Once the photographs were in front of me , I drew a line over my spine and neck in each of the   photos , indicating the frequency and degree to which the bending occurred . These images were   then shared with the grocery stakeholders to clearly and visibly make light of the discomfort of their   elderly customers . The key images were laid out consecutively before the stakeholders , producing a   journey map to clearly lay out a timeline of events and isolate the points in time where strain occurs   relative to the other moments in the shop .   This position was reinforced with a photograph of a true   event , where an elderly woman had placed the Shopping Jeep inside the grocery - provided shopping   cart simply to prevent bending and its subsequent back , neck and knee pain . 

 Insight 

 Through doing so the stakeholders were able to all see and understand the same point being made ,   while understanding the exact process gone through during the shop . The stakeholders were then   able to move forward from this point with an empathetic understanding amplified through visual   cues that indicate unnatural back and bending positions . From this point of clarity , the various   experiences and backgrounds of the stakeholders allowed for diverse points of views and ‘ What If ’   questions . 

 Approach 

 An alternative approach to working around this issue would be to gather a group of elderly people   together to discuss their shopping experiences to highlight what is most inconvenient , strenuous or   painful during the process . From here we can co - create a journey map that indicates all the shared   experiences to suggest an average shopping trip through a visual timeline . From this point , the   group can highlight problem areas along the map . This creates a visual device that can be brought   into the next stage to strategize a solution .
### Output: 