Visualization Tool Design Thinking – Final Assignment 

 Challenge 

 I`m working for a cooperative shoe company in a dual study program . Every three months we organize   a trade fair for our affiliated distributors to inspire them and bring them finally to the point to buy the   shoes by our presented suppliers . Sadly our trade fairs are not that much frequented as they were five   years ago , even though the number of our affiliated distributors is still on the same level . Now the   challenge for us is it now to reactivate our customers , the affiliated distributors , to join our trade fairs   again and give them a benefit from our events . Unfortunately it was impossible for me to roll out this   project until today , so the following includes only assumptions and plans which hopefully will be   realized soon . 

 Selection 

 Caused by the fact that on our trade fairs nearly 300 different suppliers with different knowledge and   skills are attending , it is important to start from the beginning to catch all of them up . In addition , our   customers , who are necessary in the process of developing the concept of our trade fairs , also don`t   have that wide range of knowledge about design thinking . So I decided to use the visualization tool to   firstly create the same status in all heads and a consens about the problem . I`m referring here to the   video lecture from the first module . 

 Application 

 Besides my team I would like to invite a small number of suppliers , the affiliated distributors as well as   colleagues from the marketing and sales department for an evening event . Attatched to the invitation   they will get their task for the event : „ Create a sketching about what is important to have for a   successful trade fair an why you visit our trade fairs ! “ With whiteboards and pinboards the meeting   location will be prepared before the stakeholders arrive . In the middle of the room there will be a   whiteboard with a stickman sketching , showing one of our last trade fairs . You can see bored affiliated   distributors , unhappy suppliers and employees of my company . Next to this sketching will be a place   for these of the stakeholders . Separated in groups they will create a big graphic from their brought   along sketchings . While this process they can talk about their opinions about our trade fairs and it will   arise a feeling of ownership and engagement by the stakeholders . Based on these huge sketching my   team and I can understand the problems of former the trade fairs much better . Apart from that we   would be able to understand the reasons for the raised problems of the stakeholders much more ,   than just giving them a questionnaire . 

 Insight 

 I assume that the visualization tool is a good starting point for a design thinking roll out , especially   when the stakeholders have created the graphic by themselves . As they would get a consens in the   group about the actual situation , further steps in the developing process will be much easier . All group   members would feel included , which would have been made tangible by the graphic , showing the   actual situation described by the sketches made from the stakeholders . Through the diversity of   persons and points of view it would it be   possible to solve the situation from many levels . Not only the   main problem but also some smaller conflicts around the topic would been more visible . 

 Approach 

 Another possible approach for this situation to start could be ethnographic research like it was   realized in ` ` TheGoodKitchen ´ ´ Story . We could provide the lead to the affiliated distributors as they 

 explore our trade fair . While we would not be participating in their experience of getting to know our   own fair , we would have the opportunity to see our own event through their eyes . 

 The same we would do then with the suppliers and our colleagues who are working on this trade fair .   Based on this we will have a wide view of our own trade fair and will probably take problems for real .   All in all we would be able to learn a new point of view , one we wouldn´t have been able to see as an   organizer .    Besides this alternative approach , I would prefer to start with visualization , like I described before and   maybe then start ethnographic research by accompany our stakeholders on our own trade fair . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization Tool Design Thinking – Final Assignment 

 Challenge 

 I`m working for a cooperative shoe company in a dual study program . Every three months we organize   a trade fair for our affiliated distributors to inspire them and bring them finally to the point to buy the   shoes by our presented suppliers . Sadly our trade fairs are not that much frequented as they were five   years ago , even though the number of our affiliated distributors is still on the same level . Now the   challenge for us is it now to reactivate our customers , the affiliated distributors , to join our trade fairs   again and give them a benefit from our events . Unfortunately it was impossible for me to roll out this   project until today , so the following includes only assumptions and plans which hopefully will be   realized soon . 

 Selection 

 Caused by the fact that on our trade fairs nearly 300 different suppliers with different knowledge and   skills are attending , it is important to start from the beginning to catch all of them up . In addition , our   customers , who are necessary in the process of developing the concept of our trade fairs , also don`t   have that wide range of knowledge about design thinking . So I decided to use the visualization tool to   firstly create the same status in all heads and a consens about the problem . I`m referring here to the   video lecture from the first module . 

 Application 

 Besides my team I would like to invite a small number of suppliers , the affiliated distributors as well as   colleagues from the marketing and sales department for an evening event . Attatched to the invitation   they will get their task for the event : „ Create a sketching about what is important to have for a   successful trade fair an why you visit our trade fairs ! “ With whiteboards and pinboards the meeting   location will be prepared before the stakeholders arrive . In the middle of the room there will be a   whiteboard with a stickman sketching , showing one of our last trade fairs . You can see bored affiliated   distributors , unhappy suppliers and employees of my company . Next to this sketching will be a place   for these of the stakeholders . Separated in groups they will create a big graphic from their brought   along sketchings . While this process they can talk about their opinions about our trade fairs and it will   arise a feeling of ownership and engagement by the stakeholders . Based on these huge sketching my   team and I can understand the problems of former the trade fairs much better . Apart from that we   would be able to understand the reasons for the raised problems of the stakeholders much more ,   than just giving them a questionnaire . 

 Insight 

 I assume that the visualization tool is a good starting point for a design thinking roll out , especially   when the stakeholders have created the graphic by themselves . As they would get a consens in the   group about the actual situation , further steps in the developing process will be much easier . All group   members would feel included , which would have been made tangible by the graphic , showing the   actual situation described by the sketches made from the stakeholders . Through the diversity of   persons and points of view it would it be   possible to solve the situation from many levels . Not only the   main problem but also some smaller conflicts around the topic would been more visible . 

 Approach 

 Another possible approach for this situation to start could be ethnographic research like it was   realized in ` ` TheGoodKitchen ´ ´ Story . We could provide the lead to the affiliated distributors as they 

 explore our trade fair . While we would not be participating in their experience of getting to know our   own fair , we would have the opportunity to see our own event through their eyes . 

 The same we would do then with the suppliers and our colleagues who are working on this trade fair .   Based on this we will have a wide view of our own trade fair and will probably take problems for real .   All in all we would be able to learn a new point of view , one we wouldn´t have been able to see as an   organizer .    Besides this alternative approach , I would prefer to start with visualization , like I described before and   maybe then start ethnographic research by accompany our stakeholders on our own trade fair .
### Output: 