Design Thinking for Innovation Assignment 

 Challenge   I am a member of a supermarket chain ’s marketing department who has been tasked with designing a unique in - store experience that will absolutely delight customers and build lasting loyalty . The project includes IT personnel together with he marketing team and is expected to run for 2 months .    Selection We interviewed and observed shoppers over a considerable period of time , observed the customer journey ,   also observing our competitors , we found that customers wanted to feel more connected to the suppliers of their produce and an in - store experience the could n’t find elsewhere . One winning idea was an in - store milk dispenser with clear glass milk bottles , customers fill the bottles with single origin high quality milk , with details of the farms and cows that produced it and assurance they received a fair price . We decided to use the learning launch as a tool to test our concept with real customers in - store . A learning launch is ( 1)‘a small experiment that tests your new idea in the real marketplace . ’ ( 2)‘The purpose is to learn then improve . ’ 

 Application   Our first launch focused on creating a section in the supermarket and placing a milk dispenser in - store with clear glass milk bottles where shoppers would fill the bottles with single origin high quality milk with details of the farms and cows that produced it and assurance they received a fair price . We observed how shoppers interacted in the section , This process helped us   better   understand our   market , shopper   liked the idea   and the feeling they got as they shopped .   We realised that we had a unique edge by connecting with customers hearts and minds , so in our second launch we added a meat section and observed shoppers to see if there were any gaps , perhaps issues we had not been able to pick up on our first launch . We then conducted interviews with the shoppers to understand their experiences and to find out if there were different views or concerns   second time around . We needed to ensure that the shoppers had a unique , easy and delightful experience which would keep them coming back . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our in - store design and meet shoppers expectations . It is through this process we realized that shoppers were more comfortable with the new in - store design as it gave them a sense of security in what they bought . Their experience was what we set out to achieve right from the start . Moving forward our organisation will focus on human centered design to improve our product and service provision . By making it human centered , we have seen the positive impact it has had on shoppers , suppliers and our staff . 

 Approach   We have realised that the learning launch tool is appropriate for our business . The impact of our   first   and   second   launches   have   shown   us   the   importance   of   connecting   with   our customers hearts and minds rather than just focusing on their needs .   As a team , we will review the insight gained from our first two launches and incorporate this insight into a full roll out to our stores . 

 References 1.https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/F04r6/ learning - launch - tool 

 2.https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/iq0kE/the- ibm - story 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation Assignment 

 Challenge   I am a member of a supermarket chain ’s marketing department who has been tasked with designing a unique in - store experience that will absolutely delight customers and build lasting loyalty . The project includes IT personnel together with he marketing team and is expected to run for 2 months .    Selection We interviewed and observed shoppers over a considerable period of time , observed the customer journey ,   also observing our competitors , we found that customers wanted to feel more connected to the suppliers of their produce and an in - store experience the could n’t find elsewhere . One winning idea was an in - store milk dispenser with clear glass milk bottles , customers fill the bottles with single origin high quality milk , with details of the farms and cows that produced it and assurance they received a fair price . We decided to use the learning launch as a tool to test our concept with real customers in - store . A learning launch is ( 1)‘a small experiment that tests your new idea in the real marketplace . ’ ( 2)‘The purpose is to learn then improve . ’ 

 Application   Our first launch focused on creating a section in the supermarket and placing a milk dispenser in - store with clear glass milk bottles where shoppers would fill the bottles with single origin high quality milk with details of the farms and cows that produced it and assurance they received a fair price . We observed how shoppers interacted in the section , This process helped us   better   understand our   market , shopper   liked the idea   and the feeling they got as they shopped .   We realised that we had a unique edge by connecting with customers hearts and minds , so in our second launch we added a meat section and observed shoppers to see if there were any gaps , perhaps issues we had not been able to pick up on our first launch . We then conducted interviews with the shoppers to understand their experiences and to find out if there were different views or concerns   second time around . We needed to ensure that the shoppers had a unique , easy and delightful experience which would keep them coming back . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our in - store design and meet shoppers expectations . It is through this process we realized that shoppers were more comfortable with the new in - store design as it gave them a sense of security in what they bought . Their experience was what we set out to achieve right from the start . Moving forward our organisation will focus on human centered design to improve our product and service provision . By making it human centered , we have seen the positive impact it has had on shoppers , suppliers and our staff . 

 Approach   We have realised that the learning launch tool is appropriate for our business . The impact of our   first   and   second   launches   have   shown   us   the   importance   of   connecting   with   our customers hearts and minds rather than just focusing on their needs .   As a team , we will review the insight gained from our first two launches and incorporate this insight into a full roll out to our stores . 

 References 1.https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/F04r6/ learning - launch - tool 

 2.https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/iq0kE/the- ibm - story
### Output: 