Example Reflection – Storytelling 

 “ Making strategy accessible ” 

 Challenge & selection 

 I have the responsibility to establish a new service line , maintenance management services ,   in the firm that I work for .   The nature of the service is different to the traditional business of   the firm and people are uncomfortable with the change that it will bring , including having   different conversations with their clients and learning new skills .   This has presented me with   a great challenge in getting colleagues to adopt and sell it . However , the new service is part   of the approved strategy of our firm going forward , and staff will have to embrace it .   My job   was ( is ) to get them to do so . 

 I selected storytelling as a tool to convey the importance of the service line by telling the   story of our clients and how our service will provide value to them . The Big Wicked Problem   is the inability of our clients to maintain those assets that support their organisational   outcomes , often resulting in spectacular public failures , and I show how through the   development of maintenance management services , our firm can assist our clients to solve   this problem .   This has allowed me to make the proposed service practical using situations   that my colleagues are very familiar with . 

 Application 

 I make the solving of our clients maintenance problem practical by telling the story of known   clients with known problems , often in public domain because of asset failures , but also   dependent on my internal audience , for example if I am speaking to water engineers , the   story will be based on examples from the water utility industry that they can relate to .   I show   and illustrate how we can solve the problems through the new services we plan to offer / we   can offer .   The story line often goes like this : “ our clients are dependent on their physical   assets to deliver the business outcomes , our role is to assist them with the maintenance of   those assets so that the outcomes can be realised , therefore , we have to develop the   complementary skills and capability to support our existing clients to better maintain their   assets ” . 

 I end the story of the client problem by describing the next steps that we as an organisation   have to take to open up the opportunities offered by the service line , thereby galvanising my   colleagues into action . 

 Insight & Approach 

 By illustrating our new service offering through the telling of a story about a re - occurring ,   known problem at our existing clients , one that my colleagues were aware of but did not   know how to solve , I was able to demonstrate the value of the proposed new service line . 

 They understood the problem and well as how to sell it to clients . 

 I was ( am ) often approached by the audience with immediate opportunities to offer our   solution . 

 The way that our firm would normally have gone about deploying a new service line would   have been to develop marketing material in the form of brochures and perhaps a few internal 

 sessions to describe the new offering , hoping for widespread adoption and roll - out .   I found   that by linking the service offering to a known problem experienced by our clients through   telling a storey of how we could solve the problem , I had more success in making strategy   practical and understandable . 

 They immediately got the message of what we were trying to do once they had put   themselves in the shoes of our clients and understood the problem and solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling 

 “ Making strategy accessible ” 

 Challenge & selection 

 I have the responsibility to establish a new service line , maintenance management services ,   in the firm that I work for .   The nature of the service is different to the traditional business of   the firm and people are uncomfortable with the change that it will bring , including having   different conversations with their clients and learning new skills .   This has presented me with   a great challenge in getting colleagues to adopt and sell it . However , the new service is part   of the approved strategy of our firm going forward , and staff will have to embrace it .   My job   was ( is ) to get them to do so . 

 I selected storytelling as a tool to convey the importance of the service line by telling the   story of our clients and how our service will provide value to them . The Big Wicked Problem   is the inability of our clients to maintain those assets that support their organisational   outcomes , often resulting in spectacular public failures , and I show how through the   development of maintenance management services , our firm can assist our clients to solve   this problem .   This has allowed me to make the proposed service practical using situations   that my colleagues are very familiar with . 

 Application 

 I make the solving of our clients maintenance problem practical by telling the story of known   clients with known problems , often in public domain because of asset failures , but also   dependent on my internal audience , for example if I am speaking to water engineers , the   story will be based on examples from the water utility industry that they can relate to .   I show   and illustrate how we can solve the problems through the new services we plan to offer / we   can offer .   The story line often goes like this : “ our clients are dependent on their physical   assets to deliver the business outcomes , our role is to assist them with the maintenance of   those assets so that the outcomes can be realised , therefore , we have to develop the   complementary skills and capability to support our existing clients to better maintain their   assets ” . 

 I end the story of the client problem by describing the next steps that we as an organisation   have to take to open up the opportunities offered by the service line , thereby galvanising my   colleagues into action . 

 Insight & Approach 

 By illustrating our new service offering through the telling of a story about a re - occurring ,   known problem at our existing clients , one that my colleagues were aware of but did not   know how to solve , I was able to demonstrate the value of the proposed new service line . 

 They understood the problem and well as how to sell it to clients . 

 I was ( am ) often approached by the audience with immediate opportunities to offer our   solution . 

 The way that our firm would normally have gone about deploying a new service line would   have been to develop marketing material in the form of brochures and perhaps a few internal 

 sessions to describe the new offering , hoping for widespread adoption and roll - out .   I found   that by linking the service offering to a known problem experienced by our clients through   telling a storey of how we could solve the problem , I had more success in making strategy   practical and understandable . 

 They immediately got the message of what we were trying to do once they had put   themselves in the shoes of our clients and understood the problem and solution .
### Output: 