Learning Launch 

 Challenge    Telecommunication is split into two primary segments . Mobile Network Operators ( MNO ) , who serves   retail customers like Vodafone , MTN , Bharti et.al . Carriers who act as wholesalers , interconnecting MNOs   and Enterprises , aggregating traffic and carrying data / voice / messages from originator to the terminating   network - both domestically and internationally – eg . BICS , Tata Communications et.al .   I lead the Strategy for Wholesale Voice and Messages Business for World ’s Largest Carrier .   Challenge is related to messaging business for Enterprises . What we currently do for Enterprise ? Say Citi   Bank is connected to our messaging exchange . A customer withdraws money from ATM . Citi system   application generates a message on our messaging exchange , we carry it to the customers mobile network   ( say BT ) and the customer receives transaction SMS on his mobile . We charge Citi for the SMS and pay BT   to terminate it .    Challenge - we were only doing international carriage . Say Citi application is based in UK , we will only take   messages for Rest of the World and not within UK . For domestic message , you need different licenses . As   a result , 90 % of market goes unaddressed , majority messages are generated domestically .        Project scope was deciding whether to address domestic messaging space ? If yes , in which countries ?    Buy in was required from cross functional team included Product , BU Finance , Market Manager , Sales ,   and Engineering . Consensual decision leading toward the Business Case Trap , focusing on selected   countries data based on assumptions .      Selection    We decided to start with Brain Storming tool . Asked “ What If ” license is not required to address domestic   segment . Started looking at how we do business in domestic voice , similar business to messaging . Business   Concept emerged as “ to partner with MNO ” to deliver domestic message for margin share . Win - win   solution - MNO ’s license and our Messaging Exchange Platform Capabilities , incremental margin for both   parties .    We were ready to try the learning launch tool - quickly test the idea and prototype for expansion .      Application    We started having brainstorming session to identify the right RFP to go after . Lead surfaced for messaging   requirements for largest car manufacturer in the country . They wanted messaging to connect with their   distributers and customers – updating them on the inventory , new launches , campaigns etc .   We chose a small MNO to partner for the RFP . The MNO had almost shut down operations but had the   licenses and interconnects with pan - country mobile operators .   We mapped the customer requirement , proposed them end to end networking solution in addition to   Mobile Messaging Platform .   It took us time to revise the agreements and tune in systems to integrate partner network . Ultimately , we   were able to win the RFP and deliver the service .      Insight    By applying Design Thinking tools , we started with questioning the assumptions that getting the license is   the only way to service the segment . By collaborating with different verticals , we were able get ideas . By   partnering we could meet what the customer wanted , and the economies could sustain it .    Through    Learning launch tool , we could test the idea and build prototype solution , enabling us to bid for   all future Domestic Message RFPs . 

 incorporation of insight is particularly important at this stage , as launches come before a full rollout in the   design thinking timeline . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge    Telecommunication is split into two primary segments . Mobile Network Operators ( MNO ) , who serves   retail customers like Vodafone , MTN , Bharti et.al . Carriers who act as wholesalers , interconnecting MNOs   and Enterprises , aggregating traffic and carrying data / voice / messages from originator to the terminating   network - both domestically and internationally – eg . BICS , Tata Communications et.al .   I lead the Strategy for Wholesale Voice and Messages Business for World ’s Largest Carrier .   Challenge is related to messaging business for Enterprises . What we currently do for Enterprise ? Say Citi   Bank is connected to our messaging exchange . A customer withdraws money from ATM . Citi system   application generates a message on our messaging exchange , we carry it to the customers mobile network   ( say BT ) and the customer receives transaction SMS on his mobile . We charge Citi for the SMS and pay BT   to terminate it .    Challenge - we were only doing international carriage . Say Citi application is based in UK , we will only take   messages for Rest of the World and not within UK . For domestic message , you need different licenses . As   a result , 90 % of market goes unaddressed , majority messages are generated domestically .        Project scope was deciding whether to address domestic messaging space ? If yes , in which countries ?    Buy in was required from cross functional team included Product , BU Finance , Market Manager , Sales ,   and Engineering . Consensual decision leading toward the Business Case Trap , focusing on selected   countries data based on assumptions .      Selection    We decided to start with Brain Storming tool . Asked “ What If ” license is not required to address domestic   segment . Started looking at how we do business in domestic voice , similar business to messaging . Business   Concept emerged as “ to partner with MNO ” to deliver domestic message for margin share . Win - win   solution - MNO ’s license and our Messaging Exchange Platform Capabilities , incremental margin for both   parties .    We were ready to try the learning launch tool - quickly test the idea and prototype for expansion .      Application    We started having brainstorming session to identify the right RFP to go after . Lead surfaced for messaging   requirements for largest car manufacturer in the country . They wanted messaging to connect with their   distributers and customers – updating them on the inventory , new launches , campaigns etc .   We chose a small MNO to partner for the RFP . The MNO had almost shut down operations but had the   licenses and interconnects with pan - country mobile operators .   We mapped the customer requirement , proposed them end to end networking solution in addition to   Mobile Messaging Platform .   It took us time to revise the agreements and tune in systems to integrate partner network . Ultimately , we   were able to win the RFP and deliver the service .      Insight    By applying Design Thinking tools , we started with questioning the assumptions that getting the license is   the only way to service the segment . By collaborating with different verticals , we were able get ideas . By   partnering we could meet what the customer wanted , and the economies could sustain it .    Through    Learning launch tool , we could test the idea and build prototype solution , enabling us to bid for   all future Domestic Message RFPs . 

 incorporation of insight is particularly important at this stage , as launches come before a full rollout in the   design thinking timeline .
### Output: 