Challenge :      One   of   my   businesses ,   TMC ,   is   a   social   enterprise   focused   on   buying   handwoven   textiles    at   fair   trade   prices   to   support   weaving   communities   and   supporting   an   ethical   footwear    manufacturer   that   keeps   the   hand   making   of   shoes   alive   while   moving   the   skilled   artisans    from   a   piece   work   pay   model .      Covid-19   and   working   from   home   has   radically   changed   footwear   demand ,   where   feet   go    and   do n’t   go ,   how   quickly   shoes   are   worn   out ,   and   many   other   factors .   Do   you   need   shoes    when   you   now   spend   work   time   at   home ?    Shoes   are n’t   visible   in   a   zoom   meeting ,   are   they    relevant ?    What   are   they   wearing   or   want   to   wear   while   working   from   home ?      When   they   do   go   out ,   people ’s   habits   and   patterns   have   changed .    Will   there   be   a   need   for    formal   shoes ?   Will   sneakers   grow   to   be   even   more   popular ?    Is   going   out   a   chance   to   dress    up   a   bit   and   celebrate   fashion ?      With   a   horizon   of   only   two   years ,   what   footwear   opportunities   are   there   for   La Puerta Falsa ?    What    do   customers   need ?    What   do   they   want ?    How   will   they   use   footwear ?    What   should   PURPLE ACADEMY – WEMA BANK PLC ’s   new   line   look   like ?    Can   TMC   sustain   livelihoods   for   our   stakeholder   artisans   by    changing   what   footwear   it   sells ?        Selection :    TMC ’s   goal   is n’t   to   create   some   new   type   of   footwear ,   but   apply   th   As   creating   prototypes    are   cheap   and   support   our   weaving   and   shoemaking   communities   we   work   with ,   going   right    into   a   Learning   Launch    will   restart   small   amounts   of   income   for   our   stakeholders   and   allow    us   to   test   new   products   to   see   what   works   and   does n’t   work   in   this   new   environment .       Application   &   Insight :    TMC ’s   hypothesis   is   with   more   time   spent   at   home ,   people   will   be   willing   to   buy   more    fashionable   “ inside ”   shoes .   Slippers   or   house   shoes   featuring   handwoven   textiles   can   be   a    new   product   line .      Key   Assumptions 

 ● People   are   spending   more   time   at   home   than   pre   C19   and   will   continue   to   do   so   for   the   next   12   months . 

 ● People   wear   comfortable   “ inside   shoes ”   when   at   home .    ( in   many   cultures ,   especially    in   our   primary   market   in   ASEAN ,   outside   shoes   stay   outside   of   the   door ) 

 ● Comfort   is   key   decision   factor   in   buying   footwear 

 ● People   are   looking   for   outlets   for   self - expression   like   fashion 

 As   TMC   is   going   with   prototypes ,   the   best   learning   launch   will   be   testing   two   slipper    styles   for   both   men   and   women ,   each   style   in   a   different   textile ,   with   real   customers .    Slippers   can   quickly   be   Made   to   Order   to   fulfill   customer   orders   in   order   to   keep   this   a   cheap    experiment . 

 We   will   launch   on   both   our   single   brand   and   on   a   multi - brand   web   store   ( holalili.com   and    stridecollectiveph.com ) .    A   product   page   will   be   created   on   both   websites   with   photos   of    prototypes   and   full   product   details   and   a   preliminary   price   based   on   product   cost   estimates .    The   slipper   “ launch ”   will   be   supported   with   social   media   for   up   to   4   weeks   to   get   the   word   out    and   drive   customer   traffic   to   the   new   product   pages .    With   online   channels   we   can   quickly    change   colors   and   price   points   and   measure   stickiness   and   purchases .    We   will   stick   to   the    Philippines   market   so   orders   can   be   quickly   manufactured   and   fulfilled .      Data   to   be   measured   will   include   sales   volume   versus   2019 ,   mix   between   men   and   women ’s    shoes   sold ,   and   ranking   of   visits   and   sales   of   new   slippers   on   multi   brand   store .    Frankly ,    sales   have   been   zero   for   March   and   April ,   so   any   momentum   is   positive   if   we   can   sell   at    gross   profit   of   40 % .    ( Financial   wow   should   be   easy   as   we   can   locally   source   materials   and    wo n’t   need   leather . )       If   the   first   Learning   Launch   is   successful ,   we   want   to   test   coordinated   outdoor   and   indoor    shoes .    Using   the   same   handwoven   textile ,   we   can   bundle   sneakers ,   slippers ,   and   mask ,    featuring   the   same   textile .    ( Shoe   factory   is   currently   making   PPE   and   masks   to   keep    shoemakers   earning ) .     We ’ve   seen   masks   coordinating   with   shoes   and   bags   with   existing    customers ,   and   would   like   to   add   bundled   offerings / cross   selling   to   see   if   there   is   any    opportunity   here .     Sneakers   have   been   a   strong   product   for   TMC ,   growing   into   younger    markets ,   and   increasing   sales   to   men .      Approach      E   Commerce   is   a   great   channel   for   a   Learning   Launch   as   it   is   quick ,   cheap ,   and   extensive    analytics   are   available   to   track   customer ’s   online   behavior .    Frankly ,   with   C19 ,   face   to   face   or    in - person   observations   are n’t   available   in   this   market   beyond   industry   data ,   and    observations   in   supermarkets   and   other   open   public   spaces .       While   the   learning   launch   will   be   focused   on   testing   the   saleability   new   product   as   a   proxy    for   customer   need ,   if   it   does n’t   sell ,   we   can   look   at   customer   behavior   data   in   Google    Analytics ,   especially   on   the   multi   brand   site ,   to   see   what   shoes   customers   coming   to   the    “ inside   shoe ”   page ,   look   at   or   go   on   to   buy .    Do   customers   interested   in   the   slippers   behave    differently ?    Does   the   slipper   social   media   pull   in   less / more   traffic   than   sneakers   or   mules ?    Does   the   gender   mix   change   with   slippers   vs   other   shoes ?       We   can   also   test   in - store   with   prototypes   to   get   first   person   feedback   on   customer   needs ,    product   design ,   pricing ,   and   how   they   view   footwear   today   versus   a   few   months   ago .   Traffic    is   much   lower   and   will   have   to   be   done   by   shop   girl .      Ethnographic   research   could   add   more   valuable   insight   into   customer ’s   new   use   of   footwear    and   would   be   a   far   better   to   start   the   design   innovation   process .    However ,   the   cost   and    logistics   make   it   difficult .    With   the   learning   launch ,   we   are   giving   small   amounts   of   work   to    our   artisan   livelihoods ,   and   learning   if   there   is   a   larger   business   there . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge :      One   of   my   businesses ,   TMC ,   is   a   social   enterprise   focused   on   buying   handwoven   textiles    at   fair   trade   prices   to   support   weaving   communities   and   supporting   an   ethical   footwear    manufacturer   that   keeps   the   hand   making   of   shoes   alive   while   moving   the   skilled   artisans    from   a   piece   work   pay   model .      Covid-19   and   working   from   home   has   radically   changed   footwear   demand ,   where   feet   go    and   do n’t   go ,   how   quickly   shoes   are   worn   out ,   and   many   other   factors .   Do   you   need   shoes    when   you   now   spend   work   time   at   home ?    Shoes   are n’t   visible   in   a   zoom   meeting ,   are   they    relevant ?    What   are   they   wearing   or   want   to   wear   while   working   from   home ?      When   they   do   go   out ,   people ’s   habits   and   patterns   have   changed .    Will   there   be   a   need   for    formal   shoes ?   Will   sneakers   grow   to   be   even   more   popular ?    Is   going   out   a   chance   to   dress    up   a   bit   and   celebrate   fashion ?      With   a   horizon   of   only   two   years ,   what   footwear   opportunities   are   there   for   La Puerta Falsa ?    What    do   customers   need ?    What   do   they   want ?    How   will   they   use   footwear ?    What   should   PURPLE ACADEMY – WEMA BANK PLC ’s   new   line   look   like ?    Can   TMC   sustain   livelihoods   for   our   stakeholder   artisans   by    changing   what   footwear   it   sells ?        Selection :    TMC ’s   goal   is n’t   to   create   some   new   type   of   footwear ,   but   apply   th   As   creating   prototypes    are   cheap   and   support   our   weaving   and   shoemaking   communities   we   work   with ,   going   right    into   a   Learning   Launch    will   restart   small   amounts   of   income   for   our   stakeholders   and   allow    us   to   test   new   products   to   see   what   works   and   does n’t   work   in   this   new   environment .       Application   &   Insight :    TMC ’s   hypothesis   is   with   more   time   spent   at   home ,   people   will   be   willing   to   buy   more    fashionable   “ inside ”   shoes .   Slippers   or   house   shoes   featuring   handwoven   textiles   can   be   a    new   product   line .      Key   Assumptions 

 ● People   are   spending   more   time   at   home   than   pre   C19   and   will   continue   to   do   so   for   the   next   12   months . 

 ● People   wear   comfortable   “ inside   shoes ”   when   at   home .    ( in   many   cultures ,   especially    in   our   primary   market   in   ASEAN ,   outside   shoes   stay   outside   of   the   door ) 

 ● Comfort   is   key   decision   factor   in   buying   footwear 

 ● People   are   looking   for   outlets   for   self - expression   like   fashion 

 As   TMC   is   going   with   prototypes ,   the   best   learning   launch   will   be   testing   two   slipper    styles   for   both   men   and   women ,   each   style   in   a   different   textile ,   with   real   customers .    Slippers   can   quickly   be   Made   to   Order   to   fulfill   customer   orders   in   order   to   keep   this   a   cheap    experiment . 

 We   will   launch   on   both   our   single   brand   and   on   a   multi - brand   web   store   ( holalili.com   and    stridecollectiveph.com ) .    A   product   page   will   be   created   on   both   websites   with   photos   of    prototypes   and   full   product   details   and   a   preliminary   price   based   on   product   cost   estimates .    The   slipper   “ launch ”   will   be   supported   with   social   media   for   up   to   4   weeks   to   get   the   word   out    and   drive   customer   traffic   to   the   new   product   pages .    With   online   channels   we   can   quickly    change   colors   and   price   points   and   measure   stickiness   and   purchases .    We   will   stick   to   the    Philippines   market   so   orders   can   be   quickly   manufactured   and   fulfilled .      Data   to   be   measured   will   include   sales   volume   versus   2019 ,   mix   between   men   and   women ’s    shoes   sold ,   and   ranking   of   visits   and   sales   of   new   slippers   on   multi   brand   store .    Frankly ,    sales   have   been   zero   for   March   and   April ,   so   any   momentum   is   positive   if   we   can   sell   at    gross   profit   of   40 % .    ( Financial   wow   should   be   easy   as   we   can   locally   source   materials   and    wo n’t   need   leather . )       If   the   first   Learning   Launch   is   successful ,   we   want   to   test   coordinated   outdoor   and   indoor    shoes .    Using   the   same   handwoven   textile ,   we   can   bundle   sneakers ,   slippers ,   and   mask ,    featuring   the   same   textile .    ( Shoe   factory   is   currently   making   PPE   and   masks   to   keep    shoemakers   earning ) .     We ’ve   seen   masks   coordinating   with   shoes   and   bags   with   existing    customers ,   and   would   like   to   add   bundled   offerings / cross   selling   to   see   if   there   is   any    opportunity   here .     Sneakers   have   been   a   strong   product   for   TMC ,   growing   into   younger    markets ,   and   increasing   sales   to   men .      Approach      E   Commerce   is   a   great   channel   for   a   Learning   Launch   as   it   is   quick ,   cheap ,   and   extensive    analytics   are   available   to   track   customer ’s   online   behavior .    Frankly ,   with   C19 ,   face   to   face   or    in - person   observations   are n’t   available   in   this   market   beyond   industry   data ,   and    observations   in   supermarkets   and   other   open   public   spaces .       While   the   learning   launch   will   be   focused   on   testing   the   saleability   new   product   as   a   proxy    for   customer   need ,   if   it   does n’t   sell ,   we   can   look   at   customer   behavior   data   in   Google    Analytics ,   especially   on   the   multi   brand   site ,   to   see   what   shoes   customers   coming   to   the    “ inside   shoe ”   page ,   look   at   or   go   on   to   buy .    Do   customers   interested   in   the   slippers   behave    differently ?    Does   the   slipper   social   media   pull   in   less / more   traffic   than   sneakers   or   mules ?    Does   the   gender   mix   change   with   slippers   vs   other   shoes ?       We   can   also   test   in - store   with   prototypes   to   get   first   person   feedback   on   customer   needs ,    product   design ,   pricing ,   and   how   they   view   footwear   today   versus   a   few   months   ago .   Traffic    is   much   lower   and   will   have   to   be   done   by   shop   girl .      Ethnographic   research   could   add   more   valuable   insight   into   customer ’s   new   use   of   footwear    and   would   be   a   far   better   to   start   the   design   innovation   process .    However ,   the   cost   and    logistics   make   it   difficult .    With   the   learning   launch ,   we   are   giving   small   amounts   of   work   to    our   artisan   livelihoods ,   and   learning   if   there   is   a   larger   business   there .
### Output: 