Reflection – Learning Launch 

 Challenge 

 I am an entrepreneur who likes to invest in small low risk businesses . Recently , I started a new business   venture for providing accommodation for women who live away from their family either to pursue   their education or their career . The place was designed to accommodate close to 30 people , giving   them a flexibility to either live individually or share a room with another person . But the main   challenge I would encounter here would be to deliver a homely atmosphere – a place where they feel   safe , secure and most importantly healthy food and hygienic living conditions . These variables actually   summarize the whole vision of my business . To deliver to the needs of my customers , it was important   for me to reflect on my assumptions and also improvise my approach by getting constructive feedback   from my customers . This would prove to be a crucial aspect to make it a successful business . 

 Selection 

 Since I stepped into this venture with minimum experience and exposure , I chose to put my instincts   and the whole idea to test by adopting the Learning Launch tool . I launched my business and marketed   it through social networks , newspaper ads and brochures . 

 Application 

 I kick started the learning launch by introducing the concept of “ Try and Then Move in ” to allow   customers to occupy the rooms at a discounted price for 1 week and then decide to move in if they   were satisfied with the amenities , services and the environment . The response was mixed . Slowly   some customers decided to give it a try . My key strategy to attract customers was to maintain good   interaction and rapport with them . When they first entered my place , I greeted them and offered   them a beverage and then gave a complete tour of the place , explained the services that we provide ,   the complimentary amenities that are available for use like Internet , Entertainment facilities like   Television , ensured safety with a single point of entry and exit and a night security personnel , everyday   housekeeping to maintain hygiene and so on . Highlighting these key points created a good impact as   many customers were more concerned about the quality of service . But in addition to these , pricing   was the deciding factor for some of them . Since this was a trial phase and I wanted to introduce my   business in the market , I maintained a moderate price . The “ Try and Then Move in ” concept really   worked for some customers as they could enjoy the services at a discounted price and with zero   commitment . 

 During the second phase of learning launch , my main goal was to know my enrolled customers . This   was carried out by asking them to fill out an Application form with some basic personal details and   also encouraged them to write in their food preferences , lifestyle choices and so on . Though the   customers were from different cities and enjoyed their authentic cuisine , it was not a feasible option   to have a wide array of cuisines / dishes in the food menu . So to keep it simple for myself and still hold   on to the customers , I decided to offer them one traditional dish in each cuisine once a week . This   really helped me attain the challenge of providing a homely atmosphere with something new to expect   and try each day . 

 The third phase was to get feedback from the customers . This is equally important as the other phases .   Instead of doing it the traditional way by filling up a feedback form , I organized a weekly meeting and   encouraged them to provide inputs upfront . It was setup for 30 minutes and towards the end the   action items were discussed . The action items were categorized into “ must - haves ” and “ nice - to - have ”   and were taken up accordingly with further thoughts and discussions . 

 Insight 

 Since this was a one owner to many customers ’ setup , the “ one size fits all ” strategy would not work .   Providing individual attention to the needs of the customers during the transition or the settling phase   would prove to be a key selling point . Some of the customers were new to the city and they really   were in need of a guardian figure to boost their confidence and comfortably adjust to the new   environment and lifestyle . Also realized the need to gradually transition into a more organised living   would help to maintain cordial relations among the customers and thus ensuring a happy and   enjoyable stay . These insights were a derivative of the learning launch phases and would help me align   the vision of my business more closely with the expectations of my customers . This gave way to a   carefully designed plan to implement these learnings gradually without any deviation from my main   challenge and still gain an edge over my competitors . 

 Approach 

 Learning Launch is the first design thinking tool I had adopted for my shot at this venture and the   outcome was pretty good . But if I could do things differently , then I would integrate the Visualization   tool in the first phase of Learning launch . This would be done by actually posting real photos of the   rooms and amenities in the brochures so that the potential customers can better visualize the   environment and map them against their expectations . This would have helped everyone make a   thoughtful decision faster . These insights would prove be very beneficial and lead to a flourishing   business with low risks . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge 

 I am an entrepreneur who likes to invest in small low risk businesses . Recently , I started a new business   venture for providing accommodation for women who live away from their family either to pursue   their education or their career . The place was designed to accommodate close to 30 people , giving   them a flexibility to either live individually or share a room with another person . But the main   challenge I would encounter here would be to deliver a homely atmosphere – a place where they feel   safe , secure and most importantly healthy food and hygienic living conditions . These variables actually   summarize the whole vision of my business . To deliver to the needs of my customers , it was important   for me to reflect on my assumptions and also improvise my approach by getting constructive feedback   from my customers . This would prove to be a crucial aspect to make it a successful business . 

 Selection 

 Since I stepped into this venture with minimum experience and exposure , I chose to put my instincts   and the whole idea to test by adopting the Learning Launch tool . I launched my business and marketed   it through social networks , newspaper ads and brochures . 

 Application 

 I kick started the learning launch by introducing the concept of “ Try and Then Move in ” to allow   customers to occupy the rooms at a discounted price for 1 week and then decide to move in if they   were satisfied with the amenities , services and the environment . The response was mixed . Slowly   some customers decided to give it a try . My key strategy to attract customers was to maintain good   interaction and rapport with them . When they first entered my place , I greeted them and offered   them a beverage and then gave a complete tour of the place , explained the services that we provide ,   the complimentary amenities that are available for use like Internet , Entertainment facilities like   Television , ensured safety with a single point of entry and exit and a night security personnel , everyday   housekeeping to maintain hygiene and so on . Highlighting these key points created a good impact as   many customers were more concerned about the quality of service . But in addition to these , pricing   was the deciding factor for some of them . Since this was a trial phase and I wanted to introduce my   business in the market , I maintained a moderate price . The “ Try and Then Move in ” concept really   worked for some customers as they could enjoy the services at a discounted price and with zero   commitment . 

 During the second phase of learning launch , my main goal was to know my enrolled customers . This   was carried out by asking them to fill out an Application form with some basic personal details and   also encouraged them to write in their food preferences , lifestyle choices and so on . Though the   customers were from different cities and enjoyed their authentic cuisine , it was not a feasible option   to have a wide array of cuisines / dishes in the food menu . So to keep it simple for myself and still hold   on to the customers , I decided to offer them one traditional dish in each cuisine once a week . This   really helped me attain the challenge of providing a homely atmosphere with something new to expect   and try each day . 

 The third phase was to get feedback from the customers . This is equally important as the other phases .   Instead of doing it the traditional way by filling up a feedback form , I organized a weekly meeting and   encouraged them to provide inputs upfront . It was setup for 30 minutes and towards the end the   action items were discussed . The action items were categorized into “ must - haves ” and “ nice - to - have ”   and were taken up accordingly with further thoughts and discussions . 

 Insight 

 Since this was a one owner to many customers ’ setup , the “ one size fits all ” strategy would not work .   Providing individual attention to the needs of the customers during the transition or the settling phase   would prove to be a key selling point . Some of the customers were new to the city and they really   were in need of a guardian figure to boost their confidence and comfortably adjust to the new   environment and lifestyle . Also realized the need to gradually transition into a more organised living   would help to maintain cordial relations among the customers and thus ensuring a happy and   enjoyable stay . These insights were a derivative of the learning launch phases and would help me align   the vision of my business more closely with the expectations of my customers . This gave way to a   carefully designed plan to implement these learnings gradually without any deviation from my main   challenge and still gain an edge over my competitors . 

 Approach 

 Learning Launch is the first design thinking tool I had adopted for my shot at this venture and the   outcome was pretty good . But if I could do things differently , then I would integrate the Visualization   tool in the first phase of Learning launch . This would be done by actually posting real photos of the   rooms and amenities in the brochures so that the potential customers can better visualize the   environment and map them against their expectations . This would have helped everyone make a   thoughtful decision faster . These insights would prove be very beneficial and lead to a flourishing   business with low risks .
### Output: 