Learning Launch - MY Journey ® 

 Challenge & Selection 

 MY Journey ® is a newly founded startup . They are trying to develop software for a niche market . They were struggling to select the features and visuals for their target customers . Their target customers are located mostly in the USA and Canada . However there are also maintainers of that software who are not always US or Canadian Citizens . I have selected the Learning Launch method to find out the features most users are using . 

 Application 

 We surveyed 12 potential / target customers and gathered their feedback . Using the feedback we determined 3 categories . We developed a MVP(Minimum Viable Product ) for each category . 

 Category 1 : This solution heavily relies on clients ' own server hardware . The clients who love having control over their own technology preferred this solution . The potential problem with this solution is it costs more money upfront . And the hardware used might get backdated within a few years . 

 Category 2 : These clients do not want to own their servers . They prefer cloud based solutions . They expect more flexibility over control . 

 Category 3 : These clients do not have preference over the location or ownership of the hardware . They want rich features and speed . So we developed a 

 We provided 30 potential clients with all 3 options one - by - one . 

 The category 1 became a quick failure due to the hardware differences and difficulty in maintenance . The category 2 clients were much more happy because of the scale up and did not have much complaint . But these customers used almost every feature the software was offering . 

 Our category 3 MVP was also a cloud based solution ; the clients did enjoy the experience but they did not use all of the features . They were using similar features as category 2 . 

 Insight & Approach 

 We decided to remove category 1 from our list because of the failure . Now our main task was to select between category 2 & 3 . We discussed it with the engineering team . Developing and maintaining software is a resource & time heavy task . 

 Finally we presented the data and costs of both category 2 & 3.to the stakeholders . They decided to go with category 2 . 

 The launch was a huge success and they out performed 85 % than their expected revenue that quarter . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch - MY Journey ® 

 Challenge & Selection 

 MY Journey ® is a newly founded startup . They are trying to develop software for a niche market . They were struggling to select the features and visuals for their target customers . Their target customers are located mostly in the USA and Canada . However there are also maintainers of that software who are not always US or Canadian Citizens . I have selected the Learning Launch method to find out the features most users are using . 

 Application 

 We surveyed 12 potential / target customers and gathered their feedback . Using the feedback we determined 3 categories . We developed a MVP(Minimum Viable Product ) for each category . 

 Category 1 : This solution heavily relies on clients ' own server hardware . The clients who love having control over their own technology preferred this solution . The potential problem with this solution is it costs more money upfront . And the hardware used might get backdated within a few years . 

 Category 2 : These clients do not want to own their servers . They prefer cloud based solutions . They expect more flexibility over control . 

 Category 3 : These clients do not have preference over the location or ownership of the hardware . They want rich features and speed . So we developed a 

 We provided 30 potential clients with all 3 options one - by - one . 

 The category 1 became a quick failure due to the hardware differences and difficulty in maintenance . The category 2 clients were much more happy because of the scale up and did not have much complaint . But these customers used almost every feature the software was offering . 

 Our category 3 MVP was also a cloud based solution ; the clients did enjoy the experience but they did not use all of the features . They were using similar features as category 2 . 

 Insight & Approach 

 We decided to remove category 1 from our list because of the failure . Now our main task was to select between category 2 & 3 . We discussed it with the engineering team . Developing and maintaining software is a resource & time heavy task . 

 Finally we presented the data and costs of both category 2 & 3.to the stakeholders . They decided to go with category 2 . 

 The launch was a huge success and they out performed 85 % than their expected revenue that quarter .
### Output: 