Peer Review Assignment : Utilization of the Learning launch tool of Design Thinking to improvise the   stagnant sales of AHC 

 Challenge :   I was hired as a Marketing Research Analyst in a firm Good2Consult Good2Consult is a company that deals in   plywood , flush doors , laminates , adhesives , door / window fittings- the one - stop solution to all your   housing needs .   My first stint with the organization was when I was handed over the company ’s past five   year data and was asked to analyse the same . On analysing the data deeply , it was evident that the   company had stagnant growth rate for the last 3 years out of the five . On going deep into the customer   base , we understood that the company had acquired only 10 % new customers in relation to the past   year , and despite its current marketing strategies . Our current challenge was to figure a way to acquire   new customers and understand what issues the current customers are facing inorder to improve our   services better .     Selection :   Since the learning launch tool is a fast and a cheap way to experiment an idea and a prototype , it was an   ideal design thinking activity for our company .      Insights :    We started off with questioning our customers and taking their feedback about their experience in the   company .   It did n’t take much to realize that the customers found it tough to navigate in the store and   also view options with great ease . They also thought that few stocks of door / window fittings like aldrop ,   handles , tower bolts were out - dated and not updated as per the current trends .      Application & Approach :    We did a pilot project with a vendor - management company , a marketing agency and a interior designer   to make the placement of our products better . In the initial bit , the process was about continual   feedback & improvisation from the customers . We came to understand what are the important products   and placed them in a more visible space of the store . We also removed some of our redundant stock and   bought in the hardware fittings which are more trendy . We made social media pages- facebook , Google+ 

 MyBusiness page , etc and made our online presence felt with monthly post boosts . By starting small and   going back to the customers to co - create we were able to acquire novel customers & improve the   shopping experience of the existing customers . The results were astonishing in the pilot phase and   hence the company decided to replicate this approach in all the other experience stores . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Peer Review Assignment : Utilization of the Learning launch tool of Design Thinking to improvise the   stagnant sales of AHC 

 Challenge :   I was hired as a Marketing Research Analyst in a firm Good2Consult Good2Consult is a company that deals in   plywood , flush doors , laminates , adhesives , door / window fittings- the one - stop solution to all your   housing needs .   My first stint with the organization was when I was handed over the company ’s past five   year data and was asked to analyse the same . On analysing the data deeply , it was evident that the   company had stagnant growth rate for the last 3 years out of the five . On going deep into the customer   base , we understood that the company had acquired only 10 % new customers in relation to the past   year , and despite its current marketing strategies . Our current challenge was to figure a way to acquire   new customers and understand what issues the current customers are facing inorder to improve our   services better .     Selection :   Since the learning launch tool is a fast and a cheap way to experiment an idea and a prototype , it was an   ideal design thinking activity for our company .      Insights :    We started off with questioning our customers and taking their feedback about their experience in the   company .   It did n’t take much to realize that the customers found it tough to navigate in the store and   also view options with great ease . They also thought that few stocks of door / window fittings like aldrop ,   handles , tower bolts were out - dated and not updated as per the current trends .      Application & Approach :    We did a pilot project with a vendor - management company , a marketing agency and a interior designer   to make the placement of our products better . In the initial bit , the process was about continual   feedback & improvisation from the customers . We came to understand what are the important products   and placed them in a more visible space of the store . We also removed some of our redundant stock and   bought in the hardware fittings which are more trendy . We made social media pages- facebook , Google+ 

 MyBusiness page , etc and made our online presence felt with monthly post boosts . By starting small and   going back to the customers to co - create we were able to acquire novel customers & improve the   shopping experience of the existing customers . The results were astonishing in the pilot phase and   hence the company decided to replicate this approach in all the other experience stores .
### Output: 