Mind Mapping - Insurance innovation 

 Challenge & Selection     As a cyclist myself , sometimes the open road can be dangerous and accidents may occur .   That is why some insurance companies started to target cyclists as consumers , but the   consumer experience is still far from ideal , so I wanted to understand , and ultimately create   a better insurance experience for road cyclists .     For that , I chose the mind mapping tool during the exploration phase , in order to look for   insights based on what insurances are in the market , as well as what kind of cyclists are   purchasing it .     Application     I started the process by creating profiles ( Personas ) from the different kinds of cyclists , as   they may vary within the sport , and add them to the map .     Road cyclists , mountain cyclists , and commuters all have different goals , gear , and   risk - levels . For instance , commuters use the bike for brief moments of the day , generally   have cheaper gear , and do n’t have performance in mind . On the other hand , mountain and   road cyclists have quite expensive bikes and equipment , can be out for many hours a week   and because of the nature of the sport , are exposed to more injuries and accidents .     I also added to my mind map the insurance companies that are offering cyclist coverage ,   dividing it by price , and coverage and general user experience .     Having mapped the types of insurance and the client ’s personas , I started working on a   series of questions to interview people inside my target group , reaching them out on social   media , and managing to get feedback on why they chose to get insurance ( or not ) and how it   makes them feel ( safe , unnecessary , expensive , etc ) .     Insight & Approach     What I have learned from conducting this exercise is that the mind map is a fantastic tool to   organize ideas and next time I will try to integrate it with other visual tools ( like Visualization )   to get a clear picture of “ What Is ” the current situation . In my case , many cyclists do n’t feel   the need for insurance as most accidents are minor , and the insurance services are   expensive , and in their opinion , not totally reliable . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping - Insurance innovation 

 Challenge & Selection     As a cyclist myself , sometimes the open road can be dangerous and accidents may occur .   That is why some insurance companies started to target cyclists as consumers , but the   consumer experience is still far from ideal , so I wanted to understand , and ultimately create   a better insurance experience for road cyclists .     For that , I chose the mind mapping tool during the exploration phase , in order to look for   insights based on what insurances are in the market , as well as what kind of cyclists are   purchasing it .     Application     I started the process by creating profiles ( Personas ) from the different kinds of cyclists , as   they may vary within the sport , and add them to the map .     Road cyclists , mountain cyclists , and commuters all have different goals , gear , and   risk - levels . For instance , commuters use the bike for brief moments of the day , generally   have cheaper gear , and do n’t have performance in mind . On the other hand , mountain and   road cyclists have quite expensive bikes and equipment , can be out for many hours a week   and because of the nature of the sport , are exposed to more injuries and accidents .     I also added to my mind map the insurance companies that are offering cyclist coverage ,   dividing it by price , and coverage and general user experience .     Having mapped the types of insurance and the client ’s personas , I started working on a   series of questions to interview people inside my target group , reaching them out on social   media , and managing to get feedback on why they chose to get insurance ( or not ) and how it   makes them feel ( safe , unnecessary , expensive , etc ) .     Insight & Approach     What I have learned from conducting this exercise is that the mind map is a fantastic tool to   organize ideas and next time I will try to integrate it with other visual tools ( like Visualization )   to get a clear picture of “ What Is ” the current situation . In my case , many cyclists do n’t feel   the need for insurance as most accidents are minor , and the insurance services are   expensive , and in their opinion , not totally reliable .
### Output: 