Reflection - Learning Launch 

 Challenge & Selection 

 I am a member of a small mobile app entrepreneur venture team .   We are developing a mobile app for   personal use .    Our challenge is to increase the sales of the app and to expose the app to wider   audiences . The team resources were limited . It included three sw engineers for the app development   while the marketing aspect of was relying on the mobile phone company ’s infrastructure for app   deployment and advertisement which was basically the search engine of the App Store .   The feature and   requirement of the app was based on developers ’ personal needs and use cases .   Although there were   many similar mobile apps in the App Store , our app presented some uniqueness such as the special way   for user password entry , data backup to personal computer via Wi - Fi connection and a “ closed ” app   with no back channel connection to external websites for security reasons . 

 Early the development cycle , we had decided to provide the basic features so that we could shorten the   time to marketing / sales duration , and experiment the features that we provided . 

 The mobile app had gone through three month testing within the team members and friends who   volunteered to be real users .   The features of the app were based on what we knew best for the users .    As it turned out , our app introductions were aligned with the learning launch methodology described in   this class . 

 Application 

 The primary focus of the first Learning Launch was to gather the results for the app deployment , basic   functionalities and software bugs .   We wanted to use this launch to ensure that we comply with all   stringent requirements and Infrastructure of the App Store , collected software bug reports , and ensured   all the functions worked as designed .   We used the app reviews in the App Store for user feedback and   comments . 

 The goal for second Launch was to introduce the new features based on our “ what we know best ”   assumptions for the password entry method and Wi - Fi data backup .   In addition , we wanted to gain   insights of how the app attracted a wider users and perhaps globally since the data for global regional   sales was provided by the App store for developers . 

 Insights 

 The result of the learning launches gave us valuable info for the product introduction as well as some   unexpected surprises . 

 The first launch was successful as intended because it allowed us to collect the software issues reported   by users and fixed them for the second launch .   This fulfilled our goal to introduce our first mobile app   to the world . 

 In the second launch , we found out that our unique design for password entry turned out to be too   cumbersome to the users and the feedback was that users got frustrated and give up .   In addition , the   Wi - Fi backup procedure was too complicated to use because it required users to follow restrict   instruction and had to connect to a personal computer for data storage .   The global regional sales data   showed that the app was downloaded globally and the heaviest traffic was in the Asia regions . 

 Approach 

 Our overall conclusion of using the learning launch that it is a very valuable methodology .   Based on the   feedback provided by the users , we are planning on the third launch which allows us to improve the   mobile app by adding the new features such as providing a regular alphanumeric pad for password   entry , utilizing the localization service for the mobile phone for Chinese , Japanese , & Korean languages ,   taking advantage of the new cloud backup function in mobile app . 

 This is by no mean that the third learning launch will be the end of the app product release cycle .   We   plan to use the methodology for all future rollout . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Learning Launch 

 Challenge & Selection 

 I am a member of a small mobile app entrepreneur venture team .   We are developing a mobile app for   personal use .    Our challenge is to increase the sales of the app and to expose the app to wider   audiences . The team resources were limited . It included three sw engineers for the app development   while the marketing aspect of was relying on the mobile phone company ’s infrastructure for app   deployment and advertisement which was basically the search engine of the App Store .   The feature and   requirement of the app was based on developers ’ personal needs and use cases .   Although there were   many similar mobile apps in the App Store , our app presented some uniqueness such as the special way   for user password entry , data backup to personal computer via Wi - Fi connection and a “ closed ” app   with no back channel connection to external websites for security reasons . 

 Early the development cycle , we had decided to provide the basic features so that we could shorten the   time to marketing / sales duration , and experiment the features that we provided . 

 The mobile app had gone through three month testing within the team members and friends who   volunteered to be real users .   The features of the app were based on what we knew best for the users .    As it turned out , our app introductions were aligned with the learning launch methodology described in   this class . 

 Application 

 The primary focus of the first Learning Launch was to gather the results for the app deployment , basic   functionalities and software bugs .   We wanted to use this launch to ensure that we comply with all   stringent requirements and Infrastructure of the App Store , collected software bug reports , and ensured   all the functions worked as designed .   We used the app reviews in the App Store for user feedback and   comments . 

 The goal for second Launch was to introduce the new features based on our “ what we know best ”   assumptions for the password entry method and Wi - Fi data backup .   In addition , we wanted to gain   insights of how the app attracted a wider users and perhaps globally since the data for global regional   sales was provided by the App store for developers . 

 Insights 

 The result of the learning launches gave us valuable info for the product introduction as well as some   unexpected surprises . 

 The first launch was successful as intended because it allowed us to collect the software issues reported   by users and fixed them for the second launch .   This fulfilled our goal to introduce our first mobile app   to the world . 

 In the second launch , we found out that our unique design for password entry turned out to be too   cumbersome to the users and the feedback was that users got frustrated and give up .   In addition , the   Wi - Fi backup procedure was too complicated to use because it required users to follow restrict   instruction and had to connect to a personal computer for data storage .   The global regional sales data   showed that the app was downloaded globally and the heaviest traffic was in the Asia regions . 

 Approach 

 Our overall conclusion of using the learning launch that it is a very valuable methodology .   Based on the   feedback provided by the users , we are planning on the third launch which allows us to improve the   mobile app by adding the new features such as providing a regular alphanumeric pad for password   entry , utilizing the localization service for the mobile phone for Chinese , Japanese , & Korean languages ,   taking advantage of the new cloud backup function in mobile app . 

 This is by no mean that the third learning launch will be the end of the app product release cycle .   We   plan to use the methodology for all future rollout .
### Output: 