EXAMPLE REFLECTION – MIND MAPPING 

 Challenge 

 A Kindergarten ’s Manager in México wanted to know about the willing to enroll ( and the potential   local demand ) for his new Elementary school project with the same brand , philosophy and   educational method at his area . This project attempts to be an extension of the existing   educational offering . The school has been performing for 24 years only at the Kindergarten   educational stage with a well differentiated product . On the other hand , the Elementary school   project has been significantly encouraged by 2 types of parents : the ones that are requesting for a   continued school for their kids ( because it is near or convenient for their families ) , and those   parents who had experienced good results with their kids on their kindergarten first years . Now   that School has been highly recommended by parents , Marketing costs are fewer than ever   because of the powerful word of mouth at the city . Now the challenge is to demonstrate or   eliminate the hypothesis and assumptions on the consumers making decision process ( specifically   parents of 3rd kindergarten students ) that need to make a decision before February 2016 between   existing ( and potential ) local Elementary Schools .   With this , we could have great information to   foresee if the Elementary School project ( specifically on a new location ) will be feasible for this   Educational Institution . 

 Selection 

 The tool I applied with the “ On hand potential customers ” group ( 19 parents that are already   clients of the kindergarten school ) was Mind Mapping . It provided a clear understanding of the key   factors on consumers making decision process for this segment . It clearly revealed which factors   are strongly playing before choosing a school and how lifestyle , expectations and new educational   techniques are influencing their decisions .   The information obtained after this session and   reflection also let us identify patterns and enabled us to build 3 Personas as prototypes of future   clients ( target ) for Elementary School project .   I also used this tool as a feasible way to problem   solving . The minimum statistical sample for these purposes is not achievable with little time , low   budget and few resources . 

 Application & Insight 

 I started the session with soft questions to answer under a Likert scale like : From 5 to 1 ( 5 is the   most likely ) As a parent , how deep are you involved with the next School decision for your kids ?   how hard it is for you ( and your family ) to analyze all options and get into a conclusion ? I realized   that most of them are highly involved but getting crazy when getting to conclusions . Then , I asked   mothers and fathers to write down how was a week in their lives as parents , specifically regarding   with their kid ’s rising and education process : routines , activities , tricks , compensation systems and   everything else . I felt parents venting their stress while they laughed from time to time from   themselves ! Soon I got a deeper insight on how lifestyles are driving certain issues for education 

 and which key factors must be included in that new Elementary school offering . When 19 life maps   were ready , I asked people to write aside one word to describe what can be improved about that .   Then , they must write down ( again with one word ) what made them feel more upset about it . It   was obvious that parents were facing certain challenges and troubles when rising and educating   their kids . One assumption is that some of these issues can be resolved with a new educational   method to practice in both places : at school and at home . After that , I asked parents to write   down on a post - it the objectively best solution they can give to every described issue ( trying to get   to ‘ What Wows ’ , either is on their hands or not ) . I found certain “ best solutions ” ( now key factors )   in common ; these items were absolutely influencing their decisions for Elementary School :    professors mastery , monthly clear objectives , kid ’s development skills , experiential education ,   personalized education , ambient , learning materials , learning systems , human development ,   sports and culture , values , schedule , facility conditions , infrastructure , policies , congruence of   thought , communication , feedback , advising and educational psychology system ( Please note is a   Mexican school ) . By the way , these key factors can be clustered into 3 big bundles : operational   excellence , customer intimacy and performance superiority , according to Wharton ’s School   Marketing Leadership Theory , so New Elementary School Project can now leverage these key   factors into their Marketing and communication strategy . I then found 3 client prototypes : 1 ) the   ones who want to perpetuate their lifestyle and want some key relationships for their kids and a   fair value elementary education 2 ) the ones that are genuinely involved in kid ’s development   procuring new experiences and methods for better competences , and are willing to spend more   time and money in it . 3 ) The ones that are involved but with less time to spend because of full- time work ; although they are seemingly “ away for hours ” , they give extra value to feedback and   communication between family and school . 

 Approach 

 I must develop more visual support materials to find results easier than this way . I noticed people   extended away the time session when they expressed their opinions and sometimes trying to   justify why are they acting like this with their kids ( specifically at the “ upset ” word ) , when the   session purpose was not to go deeper into justifications or feelings . Anyway , I felt this first shot   productive ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: EXAMPLE REFLECTION – MIND MAPPING 

 Challenge 

 A Kindergarten ’s Manager in México wanted to know about the willing to enroll ( and the potential   local demand ) for his new Elementary school project with the same brand , philosophy and   educational method at his area . This project attempts to be an extension of the existing   educational offering . The school has been performing for 24 years only at the Kindergarten   educational stage with a well differentiated product . On the other hand , the Elementary school   project has been significantly encouraged by 2 types of parents : the ones that are requesting for a   continued school for their kids ( because it is near or convenient for their families ) , and those   parents who had experienced good results with their kids on their kindergarten first years . Now   that School has been highly recommended by parents , Marketing costs are fewer than ever   because of the powerful word of mouth at the city . Now the challenge is to demonstrate or   eliminate the hypothesis and assumptions on the consumers making decision process ( specifically   parents of 3rd kindergarten students ) that need to make a decision before February 2016 between   existing ( and potential ) local Elementary Schools .   With this , we could have great information to   foresee if the Elementary School project ( specifically on a new location ) will be feasible for this   Educational Institution . 

 Selection 

 The tool I applied with the “ On hand potential customers ” group ( 19 parents that are already   clients of the kindergarten school ) was Mind Mapping . It provided a clear understanding of the key   factors on consumers making decision process for this segment . It clearly revealed which factors   are strongly playing before choosing a school and how lifestyle , expectations and new educational   techniques are influencing their decisions .   The information obtained after this session and   reflection also let us identify patterns and enabled us to build 3 Personas as prototypes of future   clients ( target ) for Elementary School project .   I also used this tool as a feasible way to problem   solving . The minimum statistical sample for these purposes is not achievable with little time , low   budget and few resources . 

 Application & Insight 

 I started the session with soft questions to answer under a Likert scale like : From 5 to 1 ( 5 is the   most likely ) As a parent , how deep are you involved with the next School decision for your kids ?   how hard it is for you ( and your family ) to analyze all options and get into a conclusion ? I realized   that most of them are highly involved but getting crazy when getting to conclusions . Then , I asked   mothers and fathers to write down how was a week in their lives as parents , specifically regarding   with their kid ’s rising and education process : routines , activities , tricks , compensation systems and   everything else . I felt parents venting their stress while they laughed from time to time from   themselves ! Soon I got a deeper insight on how lifestyles are driving certain issues for education 

 and which key factors must be included in that new Elementary school offering . When 19 life maps   were ready , I asked people to write aside one word to describe what can be improved about that .   Then , they must write down ( again with one word ) what made them feel more upset about it . It   was obvious that parents were facing certain challenges and troubles when rising and educating   their kids . One assumption is that some of these issues can be resolved with a new educational   method to practice in both places : at school and at home . After that , I asked parents to write   down on a post - it the objectively best solution they can give to every described issue ( trying to get   to ‘ What Wows ’ , either is on their hands or not ) . I found certain “ best solutions ” ( now key factors )   in common ; these items were absolutely influencing their decisions for Elementary School :    professors mastery , monthly clear objectives , kid ’s development skills , experiential education ,   personalized education , ambient , learning materials , learning systems , human development ,   sports and culture , values , schedule , facility conditions , infrastructure , policies , congruence of   thought , communication , feedback , advising and educational psychology system ( Please note is a   Mexican school ) . By the way , these key factors can be clustered into 3 big bundles : operational   excellence , customer intimacy and performance superiority , according to Wharton ’s School   Marketing Leadership Theory , so New Elementary School Project can now leverage these key   factors into their Marketing and communication strategy . I then found 3 client prototypes : 1 ) the   ones who want to perpetuate their lifestyle and want some key relationships for their kids and a   fair value elementary education 2 ) the ones that are genuinely involved in kid ’s development   procuring new experiences and methods for better competences , and are willing to spend more   time and money in it . 3 ) The ones that are involved but with less time to spend because of full- time work ; although they are seemingly “ away for hours ” , they give extra value to feedback and   communication between family and school . 

 Approach 

 I must develop more visual support materials to find results easier than this way . I noticed people   extended away the time session when they expressed their opinions and sometimes trying to   justify why are they acting like this with their kids ( specifically at the “ upset ” word ) , when the   session purpose was not to go deeper into justifications or feelings . Anyway , I felt this first shot   productive !
### Output: 