LEARNING LAUNCH TOOL 

 CHALLENGE 

 Agriculture is the main occupation in my country . Unfortunately , farmers here still live in 

 poverty conditions . This is because they lack information on where to get market for their products 

 and on market prices for which they must depend on exploitative middlemen who take advantage 

 of their ignorance . There is also a long distribution chain that dilutes their revenue . As we are 

 working for an online platform that links small scale farmers to buyers using mobile and web 

 technology . Our challenge here is to create a simple technology that can be easily accessed by 

 famers considering that most of the farmers live in the rural areas with little access to internet 

 services . The project scope includes IT personnel and the marketing team together with our key 

 stakeholders , where they will help us in structuring the first prototype of the technology . The 

 timeline for this project should run for at most 60 days , for the software development team to 

 create a prototype of the technology . Our marketing team will help us with the first go - to - market 

 research once we come up with the prototype . 

 SELECTION 

 Our team decided to go with the learning launch tool . Learning launch is a small experiment 

 that tests our new idea in the real marketplace quickly and inexpensively . This tool will help us to 

 go through an iterating process that will improve our solution . In accordance to a full new product 

 roll - out , a learning launch is a learning experiment conducted with low expense to gather market- 

 driven data to determine whether a growth idea has enough merit to warrant detailed investigation 

 with the commitment of further time , people and resources . Working with the prototype will help 

 us experiment the idea with a larger group of farmers . 

 APPLICATION 

 In our first launch we focused on providing a mobile application that runs on a smartphone , 

 with incredible features like image capturing , chat and location . This was to ensure we capture 

 quality information about farm products that farmers would like to sell . We mainly focused on 

 how farmers interact with the mobile platform . This process helped us understand our market , 

 many farmers liked the idea behind the technology , but most of them did not own a smartphone 

 and they had limited or no internet services due to their geographical locations . We spent the next 

 3 days with both our marketing and IT teams together with the farmers to improve on the 

 technology to run on a feature phone . We worked through all possible solutions and we settled on 

 creating the USSD platform . 

 As already discussed , learning launch is an experiment to let customers experiment with 

 the new solution for a fixed period of time . So , our second launch was to release the new platform 

 to a group of farmers to see how they will interact with it . Our focus was to observe to see if there 

 were any gaps or drawbacks . This whole process helped us understand our market and what our 

 users considered simple . After testing the second platform we conducted interviews with the 

 farmers who interacted with it to understand their experiences and to find out if this second 

 prototype was easy to navigate . Our at most priority was to ensure that the farmers could 

 use the platform with ease . 

 INSIGHT 

 We finally succeeded in designing and testing our solutions , by applying the learning tool . 

 Through this process we got to improve our mobile application to meet user ’s expectations and 

 realized that the farmers were more comfortable with the second prototype . Our marketing 

 department used the results of this process to re - strategize our marketing campaign . Moving 

 forward our business will focus on human centered design to improve our product and services . 

 APPROACH 

 Applying the learning launch tool was appropriate for our business . We required as a team 

 to review the insight gained from our first two launches and incorporate this insight into future 

 launch designs as this is the most effective and ideal way of approaching and implementing 

 solutions . Our future launch designs should reflect insight gained , progress made , and come closer 

 to a compelling solution ready for full roll out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: LEARNING LAUNCH TOOL 

 CHALLENGE 

 Agriculture is the main occupation in my country . Unfortunately , farmers here still live in 

 poverty conditions . This is because they lack information on where to get market for their products 

 and on market prices for which they must depend on exploitative middlemen who take advantage 

 of their ignorance . There is also a long distribution chain that dilutes their revenue . As we are 

 working for an online platform that links small scale farmers to buyers using mobile and web 

 technology . Our challenge here is to create a simple technology that can be easily accessed by 

 famers considering that most of the farmers live in the rural areas with little access to internet 

 services . The project scope includes IT personnel and the marketing team together with our key 

 stakeholders , where they will help us in structuring the first prototype of the technology . The 

 timeline for this project should run for at most 60 days , for the software development team to 

 create a prototype of the technology . Our marketing team will help us with the first go - to - market 

 research once we come up with the prototype . 

 SELECTION 

 Our team decided to go with the learning launch tool . Learning launch is a small experiment 

 that tests our new idea in the real marketplace quickly and inexpensively . This tool will help us to 

 go through an iterating process that will improve our solution . In accordance to a full new product 

 roll - out , a learning launch is a learning experiment conducted with low expense to gather market- 

 driven data to determine whether a growth idea has enough merit to warrant detailed investigation 

 with the commitment of further time , people and resources . Working with the prototype will help 

 us experiment the idea with a larger group of farmers . 

 APPLICATION 

 In our first launch we focused on providing a mobile application that runs on a smartphone , 

 with incredible features like image capturing , chat and location . This was to ensure we capture 

 quality information about farm products that farmers would like to sell . We mainly focused on 

 how farmers interact with the mobile platform . This process helped us understand our market , 

 many farmers liked the idea behind the technology , but most of them did not own a smartphone 

 and they had limited or no internet services due to their geographical locations . We spent the next 

 3 days with both our marketing and IT teams together with the farmers to improve on the 

 technology to run on a feature phone . We worked through all possible solutions and we settled on 

 creating the USSD platform . 

 As already discussed , learning launch is an experiment to let customers experiment with 

 the new solution for a fixed period of time . So , our second launch was to release the new platform 

 to a group of farmers to see how they will interact with it . Our focus was to observe to see if there 

 were any gaps or drawbacks . This whole process helped us understand our market and what our 

 users considered simple . After testing the second platform we conducted interviews with the 

 farmers who interacted with it to understand their experiences and to find out if this second 

 prototype was easy to navigate . Our at most priority was to ensure that the farmers could 

 use the platform with ease . 

 INSIGHT 

 We finally succeeded in designing and testing our solutions , by applying the learning tool . 

 Through this process we got to improve our mobile application to meet user ’s expectations and 

 realized that the farmers were more comfortable with the second prototype . Our marketing 

 department used the results of this process to re - strategize our marketing campaign . Moving 

 forward our business will focus on human centered design to improve our product and services . 

 APPROACH 

 Applying the learning launch tool was appropriate for our business . We required as a team 

 to review the insight gained from our first two launches and incorporate this insight into future 

 launch designs as this is the most effective and ideal way of approaching and implementing 

 solutions . Our future launch designs should reflect insight gained , progress made , and come closer 

 to a compelling solution ready for full roll out .
### Output: 