Challenge & Selection 

 The tool that I used was the Mind Mapping Tool . I work as a designer and , recently , I 

 was hired to remodel a local band identity . Borne in 2012 , the pop - rock group has 

 been losing public and ticket value since last year , when one of the guitarists leaved 

 the group . 

 They believed that a new identity could give them power to grow again and reach a 

 new public and a new market . 

 Application 

 After the initial contact , and yet a little skeptical about the situation they presented , 

 we started a conversation about the group interests since their beginning – as musical 

 style , references , rehearsal routines , nightclubs they used to play in , etc . – as a part of 

 “ What is ? ” stage . 

 With those information in hand , I went to four concerts they play in with interested to 

 discover what was the consumer style they had , so it came in hand the Mind Mapping 

 Tool . Using projective techniques ( informal interviews and research ) , it was possible to 

 run a research with 26 different people , therefore , build 5 different personas : the band 

 relative , the university student , the music fans , the weekend enjoyer e the nightclub 

 customer . Those personas information ’s varied trough age , musical style , favorite 

 drinks , if they like or not to dance , etc . , all that to understand the consumer relation 

 with the band and with the space they used to play . 

 Those personas revealed a single common feature between 4 of them : the band was 

 always reaching new groups of people , but they had a small consumer loyalty 

 capability . Actually , one of those personas had no common interest with the band and 

 went to the show only with interest in the club itself and the people in it , building no 

 connection with the band group . 

 Insight & Approach 

 This project still in process and we move now to the “ What If ? ” stage , but , thanks to 

 the Mind Mapping Tool and the understanding of the 5 personas , we could identify 

 flaws in their perform routines witch not necessary reveals an eminent need of 

 remodel their visual identity , it turns out that we will need another strategy to gain 

 public loyalty again . 

 With all personas in hand , we could realize that the customers of the places the band 

 was recently presenting were not compatible with the band iconographic panel ( the 

 visualization tool ) previously build : the new public was unknown . This generates a 

 difficulty on make a stronger relation between the band and the new customers . 

 Considering now that everything is possible , we move to an ocean of possibility`s 

 which will lead our future actions : “ And if we could choose the ideal place for they play 

 in ? ” , “ Which changes in the musical style could empower our consumers ? ” . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 The tool that I used was the Mind Mapping Tool . I work as a designer and , recently , I 

 was hired to remodel a local band identity . Borne in 2012 , the pop - rock group has 

 been losing public and ticket value since last year , when one of the guitarists leaved 

 the group . 

 They believed that a new identity could give them power to grow again and reach a 

 new public and a new market . 

 Application 

 After the initial contact , and yet a little skeptical about the situation they presented , 

 we started a conversation about the group interests since their beginning – as musical 

 style , references , rehearsal routines , nightclubs they used to play in , etc . – as a part of 

 “ What is ? ” stage . 

 With those information in hand , I went to four concerts they play in with interested to 

 discover what was the consumer style they had , so it came in hand the Mind Mapping 

 Tool . Using projective techniques ( informal interviews and research ) , it was possible to 

 run a research with 26 different people , therefore , build 5 different personas : the band 

 relative , the university student , the music fans , the weekend enjoyer e the nightclub 

 customer . Those personas information ’s varied trough age , musical style , favorite 

 drinks , if they like or not to dance , etc . , all that to understand the consumer relation 

 with the band and with the space they used to play . 

 Those personas revealed a single common feature between 4 of them : the band was 

 always reaching new groups of people , but they had a small consumer loyalty 

 capability . Actually , one of those personas had no common interest with the band and 

 went to the show only with interest in the club itself and the people in it , building no 

 connection with the band group . 

 Insight & Approach 

 This project still in process and we move now to the “ What If ? ” stage , but , thanks to 

 the Mind Mapping Tool and the understanding of the 5 personas , we could identify 

 flaws in their perform routines witch not necessary reveals an eminent need of 

 remodel their visual identity , it turns out that we will need another strategy to gain 

 public loyalty again . 

 With all personas in hand , we could realize that the customers of the places the band 

 was recently presenting were not compatible with the band iconographic panel ( the 

 visualization tool ) previously build : the new public was unknown . This generates a 

 difficulty on make a stronger relation between the band and the new customers . 

 Considering now that everything is possible , we move to an ocean of possibility`s 

 which will lead our future actions : “ And if we could choose the ideal place for they play 

 in ? ” , “ Which changes in the musical style could empower our consumers ? ” .
### Output: 