Challenge   At our company we frequently partner up with different companies to enable us to widen our service   offering to our customer . One of these partnerships is a company that specializes in advisory   regarding precautionary measures that protects and ensures your will if anything unexpected should   happen to you . The idea is that the advisor of our company informs our customers about the offering   during their consultation meeting and creates awareness for the topic , ultimately generating leads   for our partner . 

 The challenge at hand is that , though the campaign has been active for quite some time , there are   too few leads generated and it has been observed that the advisors often do n’t mention the offering   at all . The goal is therefore , to identify due to what reason the advisors seem to avoid mentioning the   partnership to our customers . By applying design thinking techniques , we want to find a solution in   order to increase leads . 

 Selection   One thesis of ours is that the customers as well as the advisors do n’t understand the offering . The   advisor has the difficult task to sell a service that he knows very little about . He hesitates to even   mention it , because he could be seen as incompetent if he ’s not able to answer questions the   customer has . The customer on the other hand comes to the consultation meeting with the intention   to buy an insurance not being offered a service about precautionary measures for his life . In order to   convince the customer to invest money for a further meeting with our partner , the offering has to be   very clear and the advisor has to be convinced by the service himself . 

 As mentioned in the Coursera video storytelling creates a cause for something . It gives a reason that   the audience understands . It has a clear sequence of events and connects emotions and values of our   customers with the underlying service by our partner . The offering has to be laid out in a manner   that the customers find themselves within the story presented by the advisor . 

 Thus , we chose to create a story that suits the advisor and the customer at the same time , while it   also adapts to the customer ’s intrinsic values . 

 Application   The story that we wanted to tell should be easy understandable for the advisors and it should create   a need for precautionary measures for our customers . In different discussions we tried to put   ourselves into the position of both our advisors and our customers . 

 We then tried to reveal the needs of both in order to create a story . In the end we decided to go with   a story that we think both parties can identify themselves with . By pointing out a real - life example of   what can happen if people do n’t discuss precautionary measures when they ’re still able to we   wanted to increase engagement by both the advisors and the customers . A very famous and   illustrative case is the one of late - Formula 1 racer Michael Schumacher . Since his accident his   decision are made for him by the child and adult protection agency and not by his family . This would   be different if he would have settled such questions before his accident . 

 We think that by picturing the possible outcomes , customers and advisors might be able to   understand the importance of the service that our partner offers . Obviously , this does n’t change the   terms and conditions of the service , however it provides a story that both can relate to . 

 Insight   By applying storytelling we thought about the underlying values of both the advisor and the   customer . We were able to put ourselves in their shoes and see the situation through their eyes . We   also revealed that there are possibly further challenges to the problem at hand , because perhaps the 

 lack of understanding of the service is n’t the only reason the partnership has n’t been successful so   far . We realized that the service itself also has to be further adapted and personalized , as not all   customers have the same needs regarding precautionary measures . It all depends on their current   life situations . Consequently , it may make sense to adapt the service itself , as well as the story to   each customer individually . 

 Approach   Storytelling is one possible solution for the challenge at hand . However , considering the insights   generated , we would choose a mix of different tool next time . The tool we used , sheds light for a   specific perspective . By applying a different design thinking tool we would probably get different   results , however . Thus , to get deeper insights in the challenge posed in our project we will apply   further tools . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge   At our company we frequently partner up with different companies to enable us to widen our service   offering to our customer . One of these partnerships is a company that specializes in advisory   regarding precautionary measures that protects and ensures your will if anything unexpected should   happen to you . The idea is that the advisor of our company informs our customers about the offering   during their consultation meeting and creates awareness for the topic , ultimately generating leads   for our partner . 

 The challenge at hand is that , though the campaign has been active for quite some time , there are   too few leads generated and it has been observed that the advisors often do n’t mention the offering   at all . The goal is therefore , to identify due to what reason the advisors seem to avoid mentioning the   partnership to our customers . By applying design thinking techniques , we want to find a solution in   order to increase leads . 

 Selection   One thesis of ours is that the customers as well as the advisors do n’t understand the offering . The   advisor has the difficult task to sell a service that he knows very little about . He hesitates to even   mention it , because he could be seen as incompetent if he ’s not able to answer questions the   customer has . The customer on the other hand comes to the consultation meeting with the intention   to buy an insurance not being offered a service about precautionary measures for his life . In order to   convince the customer to invest money for a further meeting with our partner , the offering has to be   very clear and the advisor has to be convinced by the service himself . 

 As mentioned in the Coursera video storytelling creates a cause for something . It gives a reason that   the audience understands . It has a clear sequence of events and connects emotions and values of our   customers with the underlying service by our partner . The offering has to be laid out in a manner   that the customers find themselves within the story presented by the advisor . 

 Thus , we chose to create a story that suits the advisor and the customer at the same time , while it   also adapts to the customer ’s intrinsic values . 

 Application   The story that we wanted to tell should be easy understandable for the advisors and it should create   a need for precautionary measures for our customers . In different discussions we tried to put   ourselves into the position of both our advisors and our customers . 

 We then tried to reveal the needs of both in order to create a story . In the end we decided to go with   a story that we think both parties can identify themselves with . By pointing out a real - life example of   what can happen if people do n’t discuss precautionary measures when they ’re still able to we   wanted to increase engagement by both the advisors and the customers . A very famous and   illustrative case is the one of late - Formula 1 racer Michael Schumacher . Since his accident his   decision are made for him by the child and adult protection agency and not by his family . This would   be different if he would have settled such questions before his accident . 

 We think that by picturing the possible outcomes , customers and advisors might be able to   understand the importance of the service that our partner offers . Obviously , this does n’t change the   terms and conditions of the service , however it provides a story that both can relate to . 

 Insight   By applying storytelling we thought about the underlying values of both the advisor and the   customer . We were able to put ourselves in their shoes and see the situation through their eyes . We   also revealed that there are possibly further challenges to the problem at hand , because perhaps the 

 lack of understanding of the service is n’t the only reason the partnership has n’t been successful so   far . We realized that the service itself also has to be further adapted and personalized , as not all   customers have the same needs regarding precautionary measures . It all depends on their current   life situations . Consequently , it may make sense to adapt the service itself , as well as the story to   each customer individually . 

 Approach   Storytelling is one possible solution for the challenge at hand . However , considering the insights   generated , we would choose a mix of different tool next time . The tool we used , sheds light for a   specific perspective . By applying a different design thinking tool we would probably get different   results , however . Thus , to get deeper insights in the challenge posed in our project we will apply   further tools .
### Output: 