Challenge 

 As part of a small boutique consulting firm I and my partners are always looking ways to 

 improve our market presence and therefore our sales conversion . In this matter we used   visualization and mind mapping tools to illustrate and discuss over the scenario where we are   into and then selected few ideas to test . 

 I was given the challenge to test a new method of prospecting clients using digital marketing , 

 LinkedIn discovery and applying selected cold emails and calls . For that I have proposed to   develop a prototype and apply it to test and make improvements . I was assigned 60 days to do   so . 

 Selection 

 I have selected Learning Launch to go through this deployment . It involves to pick an idea that 

 fits what clients need , technical and financial viability , and implement it quickly in a small scale   to test and then learn and improve , or discard , depending on the results . We called it a   prototyping during implementation . 

 Another way to describe this approach is as of Michael Ford where he describes it as ready , 

 fire , aim . 

 Application 

 I have designed the prototype by selecting a small group of prospects ( 50 leads from food 

 industry ) and implemented a free CRM tool to help organize the process . Then I developed an   approach using emails and calls . 

 The fire part of the implementation was to start sending emails as intended . This way we 

 could measure how many of them were being open ( a few ) and responded ( none ) . This   measurement was used in one follow up meeting with my partners where we could discuss 

 Also , I have started making cold calls to some prospects I chose randomly , which results were 

 also measured and reported in the same meeting . This was not designed initially and was a   critical point of discussion as one of our partners did not agree with this approach , even though   I had appointed a meeting with this approach . 

 Insight : 

 Using this tool gave us a quick and low - cost way to test an idea and gather improvement 

 needs for it . In other words , we could test our hypothesis and redesign the approach . 

 For example , making cold calls was not planned to occur , but it showed some results . On the 

 other hand , it was planned to send emails in a cadency , but it did not occur , what could have   showed results . 

 The main benefit of using this design thinking tool is that you can test initial assumptions in a 

 fast way , analyze and adjust to keep testing new assumptions . It is also a cost - effective way to   test it as in our case the full implementation demands recruitment of a personnel to be full time   in this position . Being me the one to test it before hiring someone could give more   improvements to the approach before going live . 

 Approach : 

 For the next time I use learning launch , that proved to be the right tool to be used , I will do it 

 in a more pragmatic way . I have developed it in a way ( email cadency ) and then implemented in   another way ( cold calls ) , what may have postponed results to be collected for the initial   assumption . It is better to fail quick and fine tune the process than keep trying to do different   things without a logical approach . Also , documenting findings could be improved in our case   using on the go approach . I have done using visual presentations but with a greater effort as I   had to remember past issues . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 As part of a small boutique consulting firm I and my partners are always looking ways to 

 improve our market presence and therefore our sales conversion . In this matter we used   visualization and mind mapping tools to illustrate and discuss over the scenario where we are   into and then selected few ideas to test . 

 I was given the challenge to test a new method of prospecting clients using digital marketing , 

 LinkedIn discovery and applying selected cold emails and calls . For that I have proposed to   develop a prototype and apply it to test and make improvements . I was assigned 60 days to do   so . 

 Selection 

 I have selected Learning Launch to go through this deployment . It involves to pick an idea that 

 fits what clients need , technical and financial viability , and implement it quickly in a small scale   to test and then learn and improve , or discard , depending on the results . We called it a   prototyping during implementation . 

 Another way to describe this approach is as of Michael Ford where he describes it as ready , 

 fire , aim . 

 Application 

 I have designed the prototype by selecting a small group of prospects ( 50 leads from food 

 industry ) and implemented a free CRM tool to help organize the process . Then I developed an   approach using emails and calls . 

 The fire part of the implementation was to start sending emails as intended . This way we 

 could measure how many of them were being open ( a few ) and responded ( none ) . This   measurement was used in one follow up meeting with my partners where we could discuss 

 Also , I have started making cold calls to some prospects I chose randomly , which results were 

 also measured and reported in the same meeting . This was not designed initially and was a   critical point of discussion as one of our partners did not agree with this approach , even though   I had appointed a meeting with this approach . 

 Insight : 

 Using this tool gave us a quick and low - cost way to test an idea and gather improvement 

 needs for it . In other words , we could test our hypothesis and redesign the approach . 

 For example , making cold calls was not planned to occur , but it showed some results . On the 

 other hand , it was planned to send emails in a cadency , but it did not occur , what could have   showed results . 

 The main benefit of using this design thinking tool is that you can test initial assumptions in a 

 fast way , analyze and adjust to keep testing new assumptions . It is also a cost - effective way to   test it as in our case the full implementation demands recruitment of a personnel to be full time   in this position . Being me the one to test it before hiring someone could give more   improvements to the approach before going live . 

 Approach : 

 For the next time I use learning launch , that proved to be the right tool to be used , I will do it 

 in a more pragmatic way . I have developed it in a way ( email cadency ) and then implemented in   another way ( cold calls ) , what may have postponed results to be collected for the initial   assumption . It is better to fail quick and fine tune the process than keep trying to do different   things without a logical approach . Also , documenting findings could be improved in our case   using on the go approach . I have done using visual presentations but with a greater effort as I   had to remember past issues .
### Output: 