Reflection :   Learning   launch 

 1 . Challenge   &   Selection    My   company ,   Belvedere Vodka   has   announced   to   host   a   family   event   for   its   employees   in   Great    America   Park   in   Santa   Clara ,   CA .   To   add   more   fun   to   this   event   they   declared   a   contest   where    interested   employees   were   encouraged   to   submit   their   videos   online ,   showing   their   individual   or    group   talent   in   any   of   the   activities   such   as   singing ,   dancing ,   instrument   playing   or   magic   tricks    etc .   Among   the   pool   of   submitted   entries ,   top   19   entries   were   selected   and   employees   in   North    America   were   asked   to   vote   for   any   one   contestant   ( among   the   19   selected )   in   one   vote   per    employee   fashion .       My   video   entry   for   a   Bollywood   ( Hindi )   song   singing   performance   has   been   selected   among   the    top    19    submitted    entries .    Now ,    my    challenge    is    to    reach    out    to   maximum    of    those    5000    US    employees   and   convince   them   to   vote   for   me .   Only   top   5   contestants   ( out   of   19 )   with   maximum    votes   will   enter   the   finals   with   an   opportunity   to   perform   live   in   front   of   a   large   crowd .   The   official    language   of   business   here   is   English   whereas   my   singing   performance   is   in   Hindi   language .   That   is    another   barrier   which   I   need   to   cross   while   pursuing   my   colleagues   and   co‐workers   to   vote   for    me .      Among   the   available   options   presented   in   Design   Thinking   for   Innovation   course ,   I   picked   the    Learning   Launch   one .   I   knew   that   if   I   could   engage   with   my   colleagues   and   co‐workers   in   such   a    way   that   it   connects   with   them   then   I   have   my   chances   to   be   in   top   5   contestants .      2 . Application      When   it   came   to   applying   this   technique ,   several   strategies   popped   in   my   head .   I   could   have    printed   post   card   size   flyers   and   distributed   them   in   hundreds   across   our   offices   here .   The   post    cards   would   have   a   common   message   and   a   request   to   vote   for   me .   It   would   not   have   been   a    personal ,   customized   and   a   connecting   message   though .   Most   of   the   co‐workers   who   would   have    received   these   post   cards   would   just   throw   them   on   their   desks   and   forget   about   them .   With    several   other   high   priority   day   to   day   action   items ,   this   would   be   their   ( pretty   much )   last   priority    to   act   on   and   thus   very   easily   forgotten   action .   I   discarded   this   option .      My   second   option   was   to   write   a   common   but   appealing   message   for   all   the   eligible   employees    via   an   e‐mail   and   send   it   through   a   common   group   e‐mail .   Even   this   strategy   would   not   have    succeeded   as   many   employees   who   do n’t   recognize   me   would   consider   this   e‐mail   as   a   spam   and    not   act   on   it .      Then   I   decided   to   go   one   on   one   with   the   employees   that   I   knew   before   and   that   I   worked   with    before   during   my   tenure   at   Belvedere Vodka .   I   figured   that   instead   of   writing   a   group   e‐mail ,   if   I    address   them   individually   they   may   be   more   motivated   to   go   online   and   vote   for   me .   I   made   a   list    of   co‐workers   that   I   knew   from   before .   Then   I   wrote   individual   tailored   e‐mails   to   each   of   them    addressing   them   specifically .    In   each   e‐mail ,   I   reminded   them   when   I   worked   with   them   before    and   thus   making   it   a   very   personal   experience   as   opposed   to   a   common   group   e‐mail   that   would    have    easily    landed    in    a    spam    or    trash    folder .    In    my    e‐mails ,    I    addressed    them    individually , 

 encouraged   them   to   look   at   my   video   performance   through   the   video   link   that   I   included   and    urged   them   to   cast   their   vote   for   me   if   they   liked   my   performance .   I   also   listed   a   few   key   points    that   they   should   observe   in   my   performance   thereby   guiding   them   to   appreciate   my   performance    truly .      I   think   my   strategy   and   my   tool   selection   is   working .   So   far ,   I   have   sent   e‐mails   to   at   least   200    individuals   and   heard   back   from   at   least   80 %   of   them   with   a   positive   reply .   The   dead   line   to   cast    a   vote   is   October ,   8th ,   2014   and   I   have   many   more   individual   e‐mails   to   be   sent .      3 . Insight   &   Approach    By   connecting   with   my   co‐workers   individually ,   I   could   demonstrate   respect   and   importance   for    each   of   them .   Believe   me ,   it   took   me   a   long   time   to   write   200   separate   e‐mails   with   individually    tailored   messages ,   but   the   success   rate   was   very   high ,   more   than   80 % .   There   were   quite   a   few    revelations   and   learnings   from   this   experience .   Because   my   e‐mails   were   individually   tailored   with    a   correct   message ,   my   co‐workers   were   more   motivated   to   respond   back   to   me   as   opposed   to    the   group   e‐mails .   Thus   the   Learning   Launch   tool   worked .   I   could   engage   with   the   employees   in   a    more   personal   and   effective   way   thereby   increasing   my   chances   of   success .      It   would   be   a   bit   early   to   tell   if   I   could   use   the   same   tool   in   a   different   way   next   time   since   the    results   for   this   time   are   yet   to   be   out .   We   will   know   after   5th   October .   I   am   really   hopeful   that   my    application   of   this   Design   Thinking   Tool   would   bring   me   the   desired   outcome ,   quite   like   the   IBM    story   discussed   in   the   course   video . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection :   Learning   launch 

 1 . Challenge   &   Selection    My   company ,   Belvedere Vodka   has   announced   to   host   a   family   event   for   its   employees   in   Great    America   Park   in   Santa   Clara ,   CA .   To   add   more   fun   to   this   event   they   declared   a   contest   where    interested   employees   were   encouraged   to   submit   their   videos   online ,   showing   their   individual   or    group   talent   in   any   of   the   activities   such   as   singing ,   dancing ,   instrument   playing   or   magic   tricks    etc .   Among   the   pool   of   submitted   entries ,   top   19   entries   were   selected   and   employees   in   North    America   were   asked   to   vote   for   any   one   contestant   ( among   the   19   selected )   in   one   vote   per    employee   fashion .       My   video   entry   for   a   Bollywood   ( Hindi )   song   singing   performance   has   been   selected   among   the    top    19    submitted    entries .    Now ,    my    challenge    is    to    reach    out    to   maximum    of    those    5000    US    employees   and   convince   them   to   vote   for   me .   Only   top   5   contestants   ( out   of   19 )   with   maximum    votes   will   enter   the   finals   with   an   opportunity   to   perform   live   in   front   of   a   large   crowd .   The   official    language   of   business   here   is   English   whereas   my   singing   performance   is   in   Hindi   language .   That   is    another   barrier   which   I   need   to   cross   while   pursuing   my   colleagues   and   co‐workers   to   vote   for    me .      Among   the   available   options   presented   in   Design   Thinking   for   Innovation   course ,   I   picked   the    Learning   Launch   one .   I   knew   that   if   I   could   engage   with   my   colleagues   and   co‐workers   in   such   a    way   that   it   connects   with   them   then   I   have   my   chances   to   be   in   top   5   contestants .      2 . Application      When   it   came   to   applying   this   technique ,   several   strategies   popped   in   my   head .   I   could   have    printed   post   card   size   flyers   and   distributed   them   in   hundreds   across   our   offices   here .   The   post    cards   would   have   a   common   message   and   a   request   to   vote   for   me .   It   would   not   have   been   a    personal ,   customized   and   a   connecting   message   though .   Most   of   the   co‐workers   who   would   have    received   these   post   cards   would   just   throw   them   on   their   desks   and   forget   about   them .   With    several   other   high   priority   day   to   day   action   items ,   this   would   be   their   ( pretty   much )   last   priority    to   act   on   and   thus   very   easily   forgotten   action .   I   discarded   this   option .      My   second   option   was   to   write   a   common   but   appealing   message   for   all   the   eligible   employees    via   an   e‐mail   and   send   it   through   a   common   group   e‐mail .   Even   this   strategy   would   not   have    succeeded   as   many   employees   who   do n’t   recognize   me   would   consider   this   e‐mail   as   a   spam   and    not   act   on   it .      Then   I   decided   to   go   one   on   one   with   the   employees   that   I   knew   before   and   that   I   worked   with    before   during   my   tenure   at   Belvedere Vodka .   I   figured   that   instead   of   writing   a   group   e‐mail ,   if   I    address   them   individually   they   may   be   more   motivated   to   go   online   and   vote   for   me .   I   made   a   list    of   co‐workers   that   I   knew   from   before .   Then   I   wrote   individual   tailored   e‐mails   to   each   of   them    addressing   them   specifically .    In   each   e‐mail ,   I   reminded   them   when   I   worked   with   them   before    and   thus   making   it   a   very   personal   experience   as   opposed   to   a   common   group   e‐mail   that   would    have    easily    landed    in    a    spam    or    trash    folder .    In    my    e‐mails ,    I    addressed    them    individually , 

 encouraged   them   to   look   at   my   video   performance   through   the   video   link   that   I   included   and    urged   them   to   cast   their   vote   for   me   if   they   liked   my   performance .   I   also   listed   a   few   key   points    that   they   should   observe   in   my   performance   thereby   guiding   them   to   appreciate   my   performance    truly .      I   think   my   strategy   and   my   tool   selection   is   working .   So   far ,   I   have   sent   e‐mails   to   at   least   200    individuals   and   heard   back   from   at   least   80 %   of   them   with   a   positive   reply .   The   dead   line   to   cast    a   vote   is   October ,   8th ,   2014   and   I   have   many   more   individual   e‐mails   to   be   sent .      3 . Insight   &   Approach    By   connecting   with   my   co‐workers   individually ,   I   could   demonstrate   respect   and   importance   for    each   of   them .   Believe   me ,   it   took   me   a   long   time   to   write   200   separate   e‐mails   with   individually    tailored   messages ,   but   the   success   rate   was   very   high ,   more   than   80 % .   There   were   quite   a   few    revelations   and   learnings   from   this   experience .   Because   my   e‐mails   were   individually   tailored   with    a   correct   message ,   my   co‐workers   were   more   motivated   to   respond   back   to   me   as   opposed   to    the   group   e‐mails .   Thus   the   Learning   Launch   tool   worked .   I   could   engage   with   the   employees   in   a    more   personal   and   effective   way   thereby   increasing   my   chances   of   success .      It   would   be   a   bit   early   to   tell   if   I   could   use   the   same   tool   in   a   different   way   next   time   since   the    results   for   this   time   are   yet   to   be   out .   We   will   know   after   5th   October .   I   am   really   hopeful   that   my    application   of   this   Design   Thinking   Tool   would   bring   me   the   desired   outcome ,   quite   like   the   IBM    story   discussed   in   the   course   video .
### Output: 