Learning Launch 

 Challenge & Selection     Since the beginning of this year , our lives turn up in several changes . Firstly , my husband   was fired , and the pandemic makes us to enterprise a new business . Both of us have   been working in pharmaceutical . Companies , where the long - term launching plan , some   times have been established outside our country ( Mexico ) ; additionally , there are   sufficient data around the world in terms of units , values and growth fo specific diseases   and products . When the lockdown started in Mexico , we noticed that there were a lot of   products , which were turning essential like face masks , antibacterial hand gel , space   sanitation , body bags , disposable face shields , etc . As soon as it was possible , we started   to develop a virtual catalogue , and we spread it out . Fortunately , we began with sales to   factories which requires this kind of products , immediately . Furthermore , we noticed that   online sales increased considerably , so we developed a virtual shop with all of those   items , but we have to think about two challenges : 1 . The pandemic , in a few months , will   be controlled by a vaccine , so our sales will decrease . 2 . We have an open channel   strength which could increase sales with a different type of items before the pandemic will   finish .     Due to the lack of information to select new products for our online store , we will you the   learning launch tool .       Application     We selected our first launch product from the top seller new releases in different online   retail stores . After finding a reliable supplier , we order a small batch to do our learning   launch . We started with ads in two social networks Facebook and Instagram , selecting a   broader audience and interests as possible in the first step to avoid consumer target   assumptions . As a part of our research , before they buy , we offer an additional discount   if they take a quick survey where we can narrow the audience and consumer interests .   After they receive their product we invited them to our " Hundred Uses Challenge " that   consisted on posting their pictures of how they use the product and the most original   usage or photo will get a USD 100 card to spend in our online store .   The objective of this learning launch was to find consumer insights and not sales in this   first stage , so we had to continue for three weeks with the advertisement to have the   information needed to launch nationwide . The first two weeks , we decided to not   modifying the ad target , and in the third , we addressed to the consumer results to prove   that we were on the right track .       Insights & Approach     As a result of our Learning launch , we obtained very different consumer target as we   expected . We assumed that the new product would be bought by people who like grilling 

 and outdoor activities , but 80 % of the sales came from someone looking for a gift , so our   user was right as we imagined but most of them they do n't buy this articles for themselves .   In the first two weeks of our learning launch , we identified that 90 % of consumers came   from women with interest in cooking and outdoor activities as they follow these pages .     Design thinking tools gave us the track to develop a strategy to find the measure between   the invest and ROI of our launches . Therefore , it showed us a path less uncertain ; letting   our customer can give us their point of view despite the distance and our small research   investment . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge & Selection     Since the beginning of this year , our lives turn up in several changes . Firstly , my husband   was fired , and the pandemic makes us to enterprise a new business . Both of us have   been working in pharmaceutical . Companies , where the long - term launching plan , some   times have been established outside our country ( Mexico ) ; additionally , there are   sufficient data around the world in terms of units , values and growth fo specific diseases   and products . When the lockdown started in Mexico , we noticed that there were a lot of   products , which were turning essential like face masks , antibacterial hand gel , space   sanitation , body bags , disposable face shields , etc . As soon as it was possible , we started   to develop a virtual catalogue , and we spread it out . Fortunately , we began with sales to   factories which requires this kind of products , immediately . Furthermore , we noticed that   online sales increased considerably , so we developed a virtual shop with all of those   items , but we have to think about two challenges : 1 . The pandemic , in a few months , will   be controlled by a vaccine , so our sales will decrease . 2 . We have an open channel   strength which could increase sales with a different type of items before the pandemic will   finish .     Due to the lack of information to select new products for our online store , we will you the   learning launch tool .       Application     We selected our first launch product from the top seller new releases in different online   retail stores . After finding a reliable supplier , we order a small batch to do our learning   launch . We started with ads in two social networks Facebook and Instagram , selecting a   broader audience and interests as possible in the first step to avoid consumer target   assumptions . As a part of our research , before they buy , we offer an additional discount   if they take a quick survey where we can narrow the audience and consumer interests .   After they receive their product we invited them to our " Hundred Uses Challenge " that   consisted on posting their pictures of how they use the product and the most original   usage or photo will get a USD 100 card to spend in our online store .   The objective of this learning launch was to find consumer insights and not sales in this   first stage , so we had to continue for three weeks with the advertisement to have the   information needed to launch nationwide . The first two weeks , we decided to not   modifying the ad target , and in the third , we addressed to the consumer results to prove   that we were on the right track .       Insights & Approach     As a result of our Learning launch , we obtained very different consumer target as we   expected . We assumed that the new product would be bought by people who like grilling 

 and outdoor activities , but 80 % of the sales came from someone looking for a gift , so our   user was right as we imagined but most of them they do n't buy this articles for themselves .   In the first two weeks of our learning launch , we identified that 90 % of consumers came   from women with interest in cooking and outdoor activities as they follow these pages .     Design thinking tools gave us the track to develop a strategy to find the measure between   the invest and ROI of our launches . Therefore , it showed us a path less uncertain ; letting   our customer can give us their point of view despite the distance and our small research   investment .
### Output: 