Business Idea Quote 

 Challenge 

 I am a new inventor , however enthusiastic I have ever been , I have never been able to 

 benefit financially from my creations . Everybody was saying invention = money , but 

 how stupid I was denying ! So I started trying to figure out what it was like until I 

 attended Gutierrez 's Design Thinking for Innovation course . 

 Then I began to realize what was wrong with my business efforts since the ideas were 

 always over and all the other competitors would have the same idea . 

 Selection 

 Given the fact ( as Gutierrez claims ) that the only certainty in innovation is 

 uncertainty , I will start using the techniques of thinking design . So I 'll get interviewed 

 by a suitably selected set of clients to figure out their needs . In essence , I draw 

 conclusions not about what customers want but about what they need themselves . 

 Application 

 I will try to work like Geof managing risk through action using ethnographic 

 customer observation techniques and not what they say they want . A good idea is to 

 take part in trade fairs as IBM did at its start . Before doing a business plan I first have 

 to experiment to test a hypothesis quickly and cheaply , which is the learning process . 

 Insight 

 So I thought of producing a portable water filter bottle , which I would place on the 

 supermarket chain shelves to see the consumer 's response . So I will make sure the 

 product is fully functional , easy to handle and , of course , recyclable . 

 No , it is not a miracle , like the legend of Moses . I will make the right questions - what 

 is it ? = The current reality- what if ? = For the future - what does it impress ? = The 

 hypothesis behind the idea - and what works ? = Market experiments . Design thinking 

 will help me make cycles of experiments instead of analysis using historical data . Aim 

 to achieve or fail quickly and cheaply . 

 Approach 

 This is the first time I apply design thinking . Based on Gutierrez 's reasoning , I 

 realized how important my mind mapping is , in my case , the understanding of what 

 customers really think . 

 I will work to hear different opinions . I will spend more time talking with business 

 people . 

 Mind mapping will help me take a closer look at reality to capture ideas and get into 

 the minds of customers . Last but not least , do not hurry but get as long as it takes . 

 What else can I say ? I thank you from the depths of my heart for the way you showed 

 me Gutierrez ! ! ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Business Idea Quote 

 Challenge 

 I am a new inventor , however enthusiastic I have ever been , I have never been able to 

 benefit financially from my creations . Everybody was saying invention = money , but 

 how stupid I was denying ! So I started trying to figure out what it was like until I 

 attended Gutierrez 's Design Thinking for Innovation course . 

 Then I began to realize what was wrong with my business efforts since the ideas were 

 always over and all the other competitors would have the same idea . 

 Selection 

 Given the fact ( as Gutierrez claims ) that the only certainty in innovation is 

 uncertainty , I will start using the techniques of thinking design . So I 'll get interviewed 

 by a suitably selected set of clients to figure out their needs . In essence , I draw 

 conclusions not about what customers want but about what they need themselves . 

 Application 

 I will try to work like Geof managing risk through action using ethnographic 

 customer observation techniques and not what they say they want . A good idea is to 

 take part in trade fairs as IBM did at its start . Before doing a business plan I first have 

 to experiment to test a hypothesis quickly and cheaply , which is the learning process . 

 Insight 

 So I thought of producing a portable water filter bottle , which I would place on the 

 supermarket chain shelves to see the consumer 's response . So I will make sure the 

 product is fully functional , easy to handle and , of course , recyclable . 

 No , it is not a miracle , like the legend of Moses . I will make the right questions - what 

 is it ? = The current reality- what if ? = For the future - what does it impress ? = The 

 hypothesis behind the idea - and what works ? = Market experiments . Design thinking 

 will help me make cycles of experiments instead of analysis using historical data . Aim 

 to achieve or fail quickly and cheaply . 

 Approach 

 This is the first time I apply design thinking . Based on Gutierrez 's reasoning , I 

 realized how important my mind mapping is , in my case , the understanding of what 

 customers really think . 

 I will work to hear different opinions . I will spend more time talking with business 

 people . 

 Mind mapping will help me take a closer look at reality to capture ideas and get into 

 the minds of customers . Last but not least , do not hurry but get as long as it takes . 

 What else can I say ? I thank you from the depths of my heart for the way you showed 

 me Gutierrez ! ! !
### Output: 