Design Thinking for Business Innovation 

 Mind Mapping Reflection 

 Challenge 

 I am a new employee in a training and consultation company , one of my new project I   had to handle is to improve the services offered by our company to the targeted   customers by holding a focus group of about 12 people from the target industry –   people were mainly decision makers and people that can actually make the effect , some   were managers and others were in engineering or Human resources . This is done to   know their needs and problems and custom made the services offered by us based on   their wants and problems . The challenge was how to implement the focus group on the   targeted people and get insights from observations to help them help us . 

 Selection 

 After going through several meetings with my team and taking the design thinking   course , the mind mapping tool was the best approach for us to handle the focus group   in addition to handling the cluster of ideas and differentiate what is good from the   outliers , and it is a tool that can be implemented to identify the insights and translate   them into a criteria can be executed in our company . 

 Application 

 After we decided to hold the focus group and arranged all the logistics ,   we prepared an   online invitation letter with a brochure about the focus group session , this was done to   make them understand exactly what are the goals and purposes of the session and have   time to think and review the problems and most critical needs they face . 

 At the focus group session we arranged several activities before the mind mapping tool   to assure the commitment and the involvement of each individual , we applied the   projective technique , the pinwheel activity with the matrix to pinpoint the main need   and problems . 

 Afterwards we clustered in teams of three- from different backgrounds to get more   insights- and asked them to pick the most crucial and hard to solve problems based on   their needs and necessities . After 20 minutes each team had a presenter with the main   ideas of problems and what actually works and what not . We have equipped the hall   with a board and each team of the four teams had identified their ideas on the board   ( the good and the less suitable ) for everyone to see and think about . 

 By the end of the session we had different ideas , some really good and the others were   not helpful at that time but we placed them in our data for later reconsideration . We 

 have identified some observations which is the main result for our focus group and thus   the mind mapping tool used was effective . 

 Insight 

 This tool made it easier for us to collect that huge amount of data collected from a wide   scope of people and arrange it in a way observations and insights are made to help us   improve the quality and type of services offered by our company . The data collected   were not at all what we expected , we had different views and opinions and some   hidden and deep thoughts were open for us to explore and provide a tailor made   solutions for them . The mind mapping tool made it possible for us and our customers to   transfer the tedious and longsome process of data collection into a fun and interactive   activity . 

 Approach 

 There were a lot of ideas and a lot of new perspectives to think about . Our focus group   session encountered 12 people and all contributed in a quantitative and qualitative   ideas , but for next sessions the focus group held should not contain more than 8 people   of 4 teams of 2 , firstly , for us for the different and varied themes we have , we need all   data on all of the themes in a time limit of 290 minutes and secondly to get clearer   insights from the observations . Design thinking with the Mind mapping tool and all of its   projective techniques made is easier for us to solve our problems innovatively . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Business Innovation 

 Mind Mapping Reflection 

 Challenge 

 I am a new employee in a training and consultation company , one of my new project I   had to handle is to improve the services offered by our company to the targeted   customers by holding a focus group of about 12 people from the target industry –   people were mainly decision makers and people that can actually make the effect , some   were managers and others were in engineering or Human resources . This is done to   know their needs and problems and custom made the services offered by us based on   their wants and problems . The challenge was how to implement the focus group on the   targeted people and get insights from observations to help them help us . 

 Selection 

 After going through several meetings with my team and taking the design thinking   course , the mind mapping tool was the best approach for us to handle the focus group   in addition to handling the cluster of ideas and differentiate what is good from the   outliers , and it is a tool that can be implemented to identify the insights and translate   them into a criteria can be executed in our company . 

 Application 

 After we decided to hold the focus group and arranged all the logistics ,   we prepared an   online invitation letter with a brochure about the focus group session , this was done to   make them understand exactly what are the goals and purposes of the session and have   time to think and review the problems and most critical needs they face . 

 At the focus group session we arranged several activities before the mind mapping tool   to assure the commitment and the involvement of each individual , we applied the   projective technique , the pinwheel activity with the matrix to pinpoint the main need   and problems . 

 Afterwards we clustered in teams of three- from different backgrounds to get more   insights- and asked them to pick the most crucial and hard to solve problems based on   their needs and necessities . After 20 minutes each team had a presenter with the main   ideas of problems and what actually works and what not . We have equipped the hall   with a board and each team of the four teams had identified their ideas on the board   ( the good and the less suitable ) for everyone to see and think about . 

 By the end of the session we had different ideas , some really good and the others were   not helpful at that time but we placed them in our data for later reconsideration . We 

 have identified some observations which is the main result for our focus group and thus   the mind mapping tool used was effective . 

 Insight 

 This tool made it easier for us to collect that huge amount of data collected from a wide   scope of people and arrange it in a way observations and insights are made to help us   improve the quality and type of services offered by our company . The data collected   were not at all what we expected , we had different views and opinions and some   hidden and deep thoughts were open for us to explore and provide a tailor made   solutions for them . The mind mapping tool made it possible for us and our customers to   transfer the tedious and longsome process of data collection into a fun and interactive   activity . 

 Approach 

 There were a lot of ideas and a lot of new perspectives to think about . Our focus group   session encountered 12 people and all contributed in a quantitative and qualitative   ideas , but for next sessions the focus group held should not contain more than 8 people   of 4 teams of 2 , firstly , for us for the different and varied themes we have , we need all   data on all of the themes in a time limit of 290 minutes and secondly to get clearer   insights from the observations . Design thinking with the Mind mapping tool and all of its   projective techniques made is easier for us to solve our problems innovatively .
### Output: 