NAME : 

 The joint history of Loyalty 

 CHALLENGE 

 My challenge is to design the best strategy to retain a customer from the corporate segment ,   through collaborative storytelling . 

 SELECTION 

 I chose storytelling because it is a resource that through a literary genre as simple as a story   or a short story can capture the attention of my public of interest , generating a connection ,   making it easier for them to remember it and definitely leading them to co - create so that   commit to defined goals . May they , from their creativity and desire to improve the customer   experience , also help me bring this story to life so that it has a happy ending and is built by   everyone . 

 APPLICATION 

 The first thing I did was investigate a little more about the Storytelling technique , in order   to have greater tactical and theoretical bases to be able to establish this challenge and bring   it to reality . 

 Once the tool was clear , I took on the problem or challenge that consisted of getting clients   to value the loyalty strategies that the Bancolombia group provides them , clients that have   an important characteristic to take into account and that is that they are part of such a   segment . sophisticated as is the Corporate . 

 I began to understand a little more what had been done so far , precisely from history and   why until today we had not achieved the objective that customers recognize the loyalty   strategy as an added value 

 For the tool to be effective and efficient , each of the spaces that we made with the areas that   had to do with this loyalty plan began with this story , but in each section it was recomposed   and complemented with the ideas of everyone , asking questions to participants on how to   do it differently and what they would be willing to change in their own stories to achieve it . 

 At the end , we present the storytelling strategy by simulating that the client is the one who   was telling it and in which different loyalty strategies were applied that were in accordance   with the needs of that type of client . 

 PERSPECTIVE 

 The information I obtained by applying this technique was very favorable because by taking   examples in a way as simple as telling a story , all the public of interest felt part of that   solution and began to generate ideas and provide other examples to enrich the ones we   already had . , so it was much easier in the end to take challenges to areas that we had never   thought to touch and for them to also help build the story with a happy ending for the client . 

 From the design we enriched this storytelling with other techniques that allowed us to make   it much more real and quantifiable , such as more mind maps , simple journeys that would   lead us to think about the desired experience to bring to reality . 

 FOCUS 

 I think that next time one could let the people who are going to participate do their own   storytelling from the situation they live in each area and how they imagine it can be   transformed in the face of customers , because sometimes we experience what George was   very good in his field , but he blocked when he left his comfort zone and failed like Geoff ,   that everyone felt part of the goal and the way to achieve it . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: NAME : 

 The joint history of Loyalty 

 CHALLENGE 

 My challenge is to design the best strategy to retain a customer from the corporate segment ,   through collaborative storytelling . 

 SELECTION 

 I chose storytelling because it is a resource that through a literary genre as simple as a story   or a short story can capture the attention of my public of interest , generating a connection ,   making it easier for them to remember it and definitely leading them to co - create so that   commit to defined goals . May they , from their creativity and desire to improve the customer   experience , also help me bring this story to life so that it has a happy ending and is built by   everyone . 

 APPLICATION 

 The first thing I did was investigate a little more about the Storytelling technique , in order   to have greater tactical and theoretical bases to be able to establish this challenge and bring   it to reality . 

 Once the tool was clear , I took on the problem or challenge that consisted of getting clients   to value the loyalty strategies that the Bancolombia group provides them , clients that have   an important characteristic to take into account and that is that they are part of such a   segment . sophisticated as is the Corporate . 

 I began to understand a little more what had been done so far , precisely from history and   why until today we had not achieved the objective that customers recognize the loyalty   strategy as an added value 

 For the tool to be effective and efficient , each of the spaces that we made with the areas that   had to do with this loyalty plan began with this story , but in each section it was recomposed   and complemented with the ideas of everyone , asking questions to participants on how to   do it differently and what they would be willing to change in their own stories to achieve it . 

 At the end , we present the storytelling strategy by simulating that the client is the one who   was telling it and in which different loyalty strategies were applied that were in accordance   with the needs of that type of client . 

 PERSPECTIVE 

 The information I obtained by applying this technique was very favorable because by taking   examples in a way as simple as telling a story , all the public of interest felt part of that   solution and began to generate ideas and provide other examples to enrich the ones we   already had . , so it was much easier in the end to take challenges to areas that we had never   thought to touch and for them to also help build the story with a happy ending for the client . 

 From the design we enriched this storytelling with other techniques that allowed us to make   it much more real and quantifiable , such as more mind maps , simple journeys that would   lead us to think about the desired experience to bring to reality . 

 FOCUS 

 I think that next time one could let the people who are going to participate do their own   storytelling from the situation they live in each area and how they imagine it can be   transformed in the face of customers , because sometimes we experience what George was   very good in his field , but he blocked when he left his comfort zone and failed like Geoff ,   that everyone felt part of the goal and the way to achieve it .
### Output: 