Final Assignment 

 Frutos Orellana 

 CHALLENGE DESCRIPTION 

 I have formed an organizational consultant company called Institute of India ® and as a manager I invited   7 colleagues to work with me in senior positions . We collaborate freely until we manage to sell   projects . Each project sold involves work for all of us . There are commissions for design and   sale of projects . Formally the consultancy was formed in January of this year . We have not yet   sold any projects although we have gone to several meetings to offer our services . We have the   great challenge of captivating the audience and selling projects . 

 TOOL SELECTION DESCRIPTION 

 To achieve our challenge , which is , to open up space in the market , we need to position our   Institute of India ® brand . For this , we need to be an attractive brand and connect with people , as Andre   Martin said in week 2 . To tell the story of our brand and services , we occupy the storytelling tool .   We want to create a good story , that is , to communicate a logical message , with emotional   connection and with a greater purpose , that encourages our audience ( clients ) to hire our   services . 

 TOOL APPLICATION DESCRIPTION 

 The first thing we did was identify our first potential customers , as each storytelling is designed   for a specific audience . We started with the public administration of the state . We asked   ourselves : What do they need ? One first thing they need is to comply with the new labor inclusion   law for people with disabilities . We visualized a sequence of events that we were interested in   transmitting : the validity of the new law of hiring quota ( 1 per 100 workers ) , the challenges of   inclusion and the risks of personnel discrimination . We presented these and other specific data   and devised some questions to generate suspense , for example , what happens if you hire people   with disabilities but do not create the conditions for real inclusion ? Could they sue the company   for discrimination in the workplace ? What about the attitudes of other workers towards these   people ? What about their bosses ? We generated a space for reflection that aimed to visualize   the challenge they faced . Then we answered those questions and discussed the challenges . We   presented our services as part of the solution : implement a diversity management system , which   contributes not only to the solution of a specific situation but also positively impacts workers ,   organizational culture and society . 

 INSIGHT DESCRIPTION 

 The use of this technique allowed us to realize that knowing the problems of our potential clients   is key . To elaborate a storytelling , this approach must be designed audience by audience . For   us , the most relevant thing was to identify that challenge that the client faces and transform   everything into a series of questions that lead to reflection , to the challenge and then to the   presentation of the solution alternatives , which reflect a greater good . 

 APPROACH DESCRIPTION 

 We believe that to sell our services , storytelling is the tool that has been most useful to us . We   will continue using this approach adapting it to each new client and each new challenge . We will   seek   to   enrich   each   story   with   new   data ,   updated   context   information   and 

 relevant events of the organization , seeking to generate emotional connection . This approach   seems appropriate to us because it captures the attention of the client , and allows us to create   energy , passion and emotion about something : it allows us to involve them with the idea that our   service does offer a solution to their problems . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Frutos Orellana
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Final Assignment 

 Frutos Orellana 

 CHALLENGE DESCRIPTION 

 I have formed an organizational consultant company called Institute of India ® and as a manager I invited   7 colleagues to work with me in senior positions . We collaborate freely until we manage to sell   projects . Each project sold involves work for all of us . There are commissions for design and   sale of projects . Formally the consultancy was formed in January of this year . We have not yet   sold any projects although we have gone to several meetings to offer our services . We have the   great challenge of captivating the audience and selling projects . 

 TOOL SELECTION DESCRIPTION 

 To achieve our challenge , which is , to open up space in the market , we need to position our   Institute of India ® brand . For this , we need to be an attractive brand and connect with people , as Andre   Martin said in week 2 . To tell the story of our brand and services , we occupy the storytelling tool .   We want to create a good story , that is , to communicate a logical message , with emotional   connection and with a greater purpose , that encourages our audience ( clients ) to hire our   services . 

 TOOL APPLICATION DESCRIPTION 

 The first thing we did was identify our first potential customers , as each storytelling is designed   for a specific audience . We started with the public administration of the state . We asked   ourselves : What do they need ? One first thing they need is to comply with the new labor inclusion   law for people with disabilities . We visualized a sequence of events that we were interested in   transmitting : the validity of the new law of hiring quota ( 1 per 100 workers ) , the challenges of   inclusion and the risks of personnel discrimination . We presented these and other specific data   and devised some questions to generate suspense , for example , what happens if you hire people   with disabilities but do not create the conditions for real inclusion ? Could they sue the company   for discrimination in the workplace ? What about the attitudes of other workers towards these   people ? What about their bosses ? We generated a space for reflection that aimed to visualize   the challenge they faced . Then we answered those questions and discussed the challenges . We   presented our services as part of the solution : implement a diversity management system , which   contributes not only to the solution of a specific situation but also positively impacts workers ,   organizational culture and society . 

 INSIGHT DESCRIPTION 

 The use of this technique allowed us to realize that knowing the problems of our potential clients   is key . To elaborate a storytelling , this approach must be designed audience by audience . For   us , the most relevant thing was to identify that challenge that the client faces and transform   everything into a series of questions that lead to reflection , to the challenge and then to the   presentation of the solution alternatives , which reflect a greater good . 

 APPROACH DESCRIPTION 

 We believe that to sell our services , storytelling is the tool that has been most useful to us . We   will continue using this approach adapting it to each new client and each new challenge . We will   seek   to   enrich   each   story   with   new   data ,   updated   context   information   and 

 relevant events of the organization , seeking to generate emotional connection . This approach   seems appropriate to us because it captures the attention of the client , and allows us to create   energy , passion and emotion about something : it allows us to involve them with the idea that our   service does offer a solution to their problems .
### Output: 