Storytelling 

 Challenge&Selection 

 I work in a communication company as a Brand Manager . One of the main business of ours is   to supply wireless services . In our country due to the infrastructure procedures , it was   difficult to build and provide fast speed internet to household . We maintain our strong   position in the market due to our customer - oriented approach . Due to that we found a new   solution to provide fast speed internet to the areas where does not need fiber   infrastructure . Last year , we were planning to launch a new device , which is a new kind of a   modem to solve the problem . Our challenge was to launch the product while emphasizing its   speed and position it under the home internet device on consumers ’ mind . We used the   storytelling method . 

 Application 

 Firstly , we researched consumers ’ perception on the concept and the technology , because   we were planning to introduce the product to masses . Secondly , we determined the target   consumers who demand fast speed internet . There were several segments who will be   interested on the fast speed internet and we made researches to understand their point of   view . We deepened our research to what are they interested on , what do they listen / watch ,   how do they use the internet etc . After it is determined we created the campaign around the   insights we collected . We created scenarios for each target on their interests to understand   them clearly . 

 Insight&Approach 

 As a result , we created our communication campaign around the insights we found from the   researches . We focused on the description of the product ’s technology on more   understandable way . During the advert , we focused on our consumers ’ and target   audiences ’ behavior and their motivation for having fast speed internet . We implemented   these insights on our TV and digital campaign and called them out with segmented   messages . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 Challenge&Selection 

 I work in a communication company as a Brand Manager . One of the main business of ours is   to supply wireless services . In our country due to the infrastructure procedures , it was   difficult to build and provide fast speed internet to household . We maintain our strong   position in the market due to our customer - oriented approach . Due to that we found a new   solution to provide fast speed internet to the areas where does not need fiber   infrastructure . Last year , we were planning to launch a new device , which is a new kind of a   modem to solve the problem . Our challenge was to launch the product while emphasizing its   speed and position it under the home internet device on consumers ’ mind . We used the   storytelling method . 

 Application 

 Firstly , we researched consumers ’ perception on the concept and the technology , because   we were planning to introduce the product to masses . Secondly , we determined the target   consumers who demand fast speed internet . There were several segments who will be   interested on the fast speed internet and we made researches to understand their point of   view . We deepened our research to what are they interested on , what do they listen / watch ,   how do they use the internet etc . After it is determined we created the campaign around the   insights we collected . We created scenarios for each target on their interests to understand   them clearly . 

 Insight&Approach 

 As a result , we created our communication campaign around the insights we found from the   researches . We focused on the description of the product ’s technology on more   understandable way . During the advert , we focused on our consumers ’ and target   audiences ’ behavior and their motivation for having fast speed internet . We implemented   these insights on our TV and digital campaign and called them out with segmented   messages .
### Output: 