Reflection – Learning Launches 

 Challenge 

 I am the Growth officer for a new startup I joined , which is in the early stage of it ’s growth which lot of   potential to grow further . My team comprises of 4 members primarily tasked with the marketing efforts   of the company . We are currently facing a challenge where we are experiencing a low conversion rate   for one of our product lines , primarily led by lower number of leads when compared to the other   products in our line - up . Continuous marketing efforts have been made across different social media   channels with little to no results , ending up with a considerable marketing spend with no ROI . Using   design thinking we will try to assess why our marketing campaigns are not working . 

 Selection 

 After going through the design thinking process from the start we decided to apply the learning launch   tool according to Paul Zimmermann ’s lecture from week 4 . We felt this was an ideal tool for our marketing   department which gives us the platform to perform rapid experiments with regards to our marketing   campaigns and re - iterate according to the results obtained . 

 Application 

 As a starting point we decided to evaluate if the messaging and visuals we used on our social media   channels had any impact on driving sales for the product . This would be our first learning launch . We   chose one specific message on convenience of our product couple with visuals of customer testimonial   quotes . This would test our assumption that customer validation in social media visuals had a significant   impact on sales . As a second learning launch , we decided to evaluate a new social media channel   Instagram that we had never used before . Would it be worth it spending more money on Instagram and   what sort of stories should we be telling . This would test our hypothesis that our target market used   Instagram more that they used facebook . 

 We felt these 2 learning launches will give us sufficient insights to tweak our marketing campaigns to   deliver higher conversions and sales . 

 Insight 

 Wrt our first learning launch the expected results were more or less in line with our initial assumption   that convenience of using our product was a more valued feature than all the other features of our   product . Also , we learnt that customer validation from actual customers added a lot of weight to our   social media posts . These key learning could be used for our next learning launch . 

 Wrt to our second learning launch , the results were different to what we expected . We saw the same   number of leads from our Instagram post as the same image when posted on FB . This would be valuable   learning when designing our next launch to determine if each social media channel required a different   approach . 

 Approach 

 As mentioned before , what I would do differently using the same tool is to use different visuals for   different social media channels to determine effectiveness . I would run parallel experiments and   compare results . I would also use the tool storytelling to engage my audience better using short video 

 clips on different channels . All insights gained during the 1st two learning launches would be applied   here , mainly that “ convenience ” should be the primary message during storytelling . We are confident   that by doing more learning launches we will gain more insights and fine tune our marketing strategies   on a large scale . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launches 

 Challenge 

 I am the Growth officer for a new startup I joined , which is in the early stage of it ’s growth which lot of   potential to grow further . My team comprises of 4 members primarily tasked with the marketing efforts   of the company . We are currently facing a challenge where we are experiencing a low conversion rate   for one of our product lines , primarily led by lower number of leads when compared to the other   products in our line - up . Continuous marketing efforts have been made across different social media   channels with little to no results , ending up with a considerable marketing spend with no ROI . Using   design thinking we will try to assess why our marketing campaigns are not working . 

 Selection 

 After going through the design thinking process from the start we decided to apply the learning launch   tool according to Paul Zimmermann ’s lecture from week 4 . We felt this was an ideal tool for our marketing   department which gives us the platform to perform rapid experiments with regards to our marketing   campaigns and re - iterate according to the results obtained . 

 Application 

 As a starting point we decided to evaluate if the messaging and visuals we used on our social media   channels had any impact on driving sales for the product . This would be our first learning launch . We   chose one specific message on convenience of our product couple with visuals of customer testimonial   quotes . This would test our assumption that customer validation in social media visuals had a significant   impact on sales . As a second learning launch , we decided to evaluate a new social media channel   Instagram that we had never used before . Would it be worth it spending more money on Instagram and   what sort of stories should we be telling . This would test our hypothesis that our target market used   Instagram more that they used facebook . 

 We felt these 2 learning launches will give us sufficient insights to tweak our marketing campaigns to   deliver higher conversions and sales . 

 Insight 

 Wrt our first learning launch the expected results were more or less in line with our initial assumption   that convenience of using our product was a more valued feature than all the other features of our   product . Also , we learnt that customer validation from actual customers added a lot of weight to our   social media posts . These key learning could be used for our next learning launch . 

 Wrt to our second learning launch , the results were different to what we expected . We saw the same   number of leads from our Instagram post as the same image when posted on FB . This would be valuable   learning when designing our next launch to determine if each social media channel required a different   approach . 

 Approach 

 As mentioned before , what I would do differently using the same tool is to use different visuals for   different social media channels to determine effectiveness . I would run parallel experiments and   compare results . I would also use the tool storytelling to engage my audience better using short video 

 clips on different channels . All insights gained during the 1st two learning launches would be applied   here , mainly that “ convenience ” should be the primary message during storytelling . We are confident   that by doing more learning launches we will gain more insights and fine tune our marketing strategies   on a large scale .
### Output: 