Learning Launch 

 Challenge   I am associated with an electricity distribution and management firm in Delhi , India . The main challenge in   this business is the power distribution and management in the slums and informal settlements which is   nearly a sixth part of the total 16 million population of Delhi . The electricity losses from these areas is nearly   68 percent . This is apparently due to illegal connections in the network . Our challenge is to reduce the   losses from these areas and include them as legal connections in the network by changing their attitude   towards the company . The project scope includes consumer indexing of all the connections , spreading   consumer awareness on the benefits of legal connections and repercussions of electricity theft and   ultimately increase the revenue . The project shall require involvement of internal resources and as well as   stakeholders i.e. residents of these areas , operation department and commercial department of our firm .      Selection   My team has already gone through several design thinking activities . We have performed the ethnographic   interview of residents and studied their past behaviors on bill payment , their visits to the customer care   department , operational performance of their area , etc . Now we had worked out some strategies which   are ready to try the learning launch tool . We want to understand the results of our test strategies using   Learning launch .     Application   First and foremost , we launched a separate department “ Special Consumer group ( SCG ) ” to take care of all   affairs related to these area . The group focused more time and effort to execute the designed strategies .   We wanted to know how they will respond to this structural change . The SCG team identified certain   leaders among the residents and called them “ Coordinators ” . They trained the Coordinators on the   importance of electricity , how it works and how the electricity sector operates . They also informed them   how our firm is trying to help them with proper connections and other benefits . The SCG team guided the   Coordinators to spread this message among their people .      As a result of our previous design tools , we understood that the people are mostly daily wagers and due to   low or no income base , people residing in these clusters were unable to pay the electricity bills . To resolve   this issue , we decide to bring in a new innovative model of “ Social Innovation ” . AS part of our strategy , we   started many vocational training centers imparting many skills to these people . The idea was to empower   them and change their attitude towards the company . The anticipated result was that they will agree for   getting a legal connection and will be able to pay the bills regularly with their incomes from the learned   skills .     A third part of our learning launch is inclusion of CSR to help them develop a better relationship with our   company . Since these clusters were deprived of many social privileges such as clean water , medical   support , etc . so we provided them with clean drinking water and regular mobile dispensary . The SCG team   worked closely with the corporate social responsibility team . The SCG team was mainly engaged in the   planning of various initiatives that needed to be undertaken . The CSR group simultaneously , implemented   various initiatives . The CSR initiatives were designed with objective that the philanthropic initiatives will   help in building a relationship between the people and the firm . 

 Insight   Learning launch tool has given me and my team great insights on the way the people of the clusters think   and their way of life is . With learning launch , I now know that it ’s not always business decisions that give   results but sometimes social initiatives really impact the business .   By applying the learning launch tool , we learned a great deal about the way it needs to deal with these   areas . We successfully brought over 70 % residents into the legal connection net by designing a three   pronged strategy of business linked initiatives , philanthropic initiatives and compensatory initiatives . The   revenue from these areas improved significantly . People started visiting more customer touch points and   were discussing troubles regarding power supply . We were able to change the attitude of the people with   the help of four major areas in these clusters , namely , Healthcare , Employability , Education and   Entrepreneurship promotion . Although , The Coordinators learning launch concept did not produce the   anticipated results . The Coordinators had either difficulty in understanding the concept in the right way .   Many of them did not attend . Some did not spread the message ahead . Moving forward the SCG team is   currently reviewing this insight and will incorporate a future launch design .      Approach     With learning launch tool and our previous design thinking activities / tools , we understood their behavioral   attributes . For the success of our Coordinator Concept , we will be using the visualization and storytelling   tools for effective dissemination of the information . Also the team shall be looking into deeper insights of   the previous learning launch activities to reflect in future designs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge   I am associated with an electricity distribution and management firm in Delhi , India . The main challenge in   this business is the power distribution and management in the slums and informal settlements which is   nearly a sixth part of the total 16 million population of Delhi . The electricity losses from these areas is nearly   68 percent . This is apparently due to illegal connections in the network . Our challenge is to reduce the   losses from these areas and include them as legal connections in the network by changing their attitude   towards the company . The project scope includes consumer indexing of all the connections , spreading   consumer awareness on the benefits of legal connections and repercussions of electricity theft and   ultimately increase the revenue . The project shall require involvement of internal resources and as well as   stakeholders i.e. residents of these areas , operation department and commercial department of our firm .      Selection   My team has already gone through several design thinking activities . We have performed the ethnographic   interview of residents and studied their past behaviors on bill payment , their visits to the customer care   department , operational performance of their area , etc . Now we had worked out some strategies which   are ready to try the learning launch tool . We want to understand the results of our test strategies using   Learning launch .     Application   First and foremost , we launched a separate department “ Special Consumer group ( SCG ) ” to take care of all   affairs related to these area . The group focused more time and effort to execute the designed strategies .   We wanted to know how they will respond to this structural change . The SCG team identified certain   leaders among the residents and called them “ Coordinators ” . They trained the Coordinators on the   importance of electricity , how it works and how the electricity sector operates . They also informed them   how our firm is trying to help them with proper connections and other benefits . The SCG team guided the   Coordinators to spread this message among their people .      As a result of our previous design tools , we understood that the people are mostly daily wagers and due to   low or no income base , people residing in these clusters were unable to pay the electricity bills . To resolve   this issue , we decide to bring in a new innovative model of “ Social Innovation ” . AS part of our strategy , we   started many vocational training centers imparting many skills to these people . The idea was to empower   them and change their attitude towards the company . The anticipated result was that they will agree for   getting a legal connection and will be able to pay the bills regularly with their incomes from the learned   skills .     A third part of our learning launch is inclusion of CSR to help them develop a better relationship with our   company . Since these clusters were deprived of many social privileges such as clean water , medical   support , etc . so we provided them with clean drinking water and regular mobile dispensary . The SCG team   worked closely with the corporate social responsibility team . The SCG team was mainly engaged in the   planning of various initiatives that needed to be undertaken . The CSR group simultaneously , implemented   various initiatives . The CSR initiatives were designed with objective that the philanthropic initiatives will   help in building a relationship between the people and the firm . 

 Insight   Learning launch tool has given me and my team great insights on the way the people of the clusters think   and their way of life is . With learning launch , I now know that it ’s not always business decisions that give   results but sometimes social initiatives really impact the business .   By applying the learning launch tool , we learned a great deal about the way it needs to deal with these   areas . We successfully brought over 70 % residents into the legal connection net by designing a three   pronged strategy of business linked initiatives , philanthropic initiatives and compensatory initiatives . The   revenue from these areas improved significantly . People started visiting more customer touch points and   were discussing troubles regarding power supply . We were able to change the attitude of the people with   the help of four major areas in these clusters , namely , Healthcare , Employability , Education and   Entrepreneurship promotion . Although , The Coordinators learning launch concept did not produce the   anticipated results . The Coordinators had either difficulty in understanding the concept in the right way .   Many of them did not attend . Some did not spread the message ahead . Moving forward the SCG team is   currently reviewing this insight and will incorporate a future launch design .      Approach     With learning launch tool and our previous design thinking activities / tools , we understood their behavioral   attributes . For the success of our Coordinator Concept , we will be using the visualization and storytelling   tools for effective dissemination of the information . Also the team shall be looking into deeper insights of   the previous learning launch activities to reflect in future designs .
### Output: 