Example Reflection   - Marketing Events 

 Callenge    During a pandemic , our company was faced with the task of converting all marketing activities into   the format of online events and the specific task of the sales department is to ensure the attendance   of our clients at this event .      Application      What is ?    1.first of all , we realized that some of our clients do not know how to use webinar platforms , having   studied the issue , we realized that most often these are clients over the age of 50 , we divided clients   by age categories , realizing that participation in online events requires some skill in modern   applications .    2 . we also highlighted the categories of clients who did not attend marketing events due to the lack   of the opportunity to be free at a specific time    3 . there remained a category of participants who were not interested in attending events    4 . we understood that in addition to our company , this activity is also being introduced by our   competitors and we must be different      What if ?    1 . We proposed the idea of short training videos for our clients : how to install an application on a   gadget , how to connect to a webinar    2 . Our representatives , on a visit to a client , should instruct how to connect to a webinar    3 . It must be possible to connect from any available gadget    4 . To record data of participants , it is necessary to set a minimum request for data at the entrance to   the webinar , or during registration    5 . It is necessary to conduct a survey of customers who have never attended marketing events , to   find out the root causes of the lack of interest    6 . You need to find out the most interesting speakers for our customers , the start time and duration   of the webinar    7 . Collect personal data of clients and consent to the processing of personal data to determine   through which communication channel it is necessary to invite a particular client    8 . Create invitations that attract attention    9 . For invitations in the messenger , use emoji and attention - grabbing phrases    10 . Invitations must be sonified , adapted to the client 's psychotype    11 . Summary of the webinar , its task    12 . Reminders to clients about the event a day , 30 minutes before the start      What wows ?    1 . Created short training videos    2 . Algorithm of training by a company representative at a meeting with a client    3 . Personal data collected for 80 % of clients    4 . Minimized required data set for registration    5 . Created 2 types of invitations : for e - mail and instant messengers    6 . On a visit to a client information about preferences by time , speaker , topic is recorded , a list of   events is created on request    7 . Webinar recordings are sent to those who can not connect at the specified time , but the webinar is   interesting    8 . Feedback from webinar participants is promptly collected ( what they liked so that wanted to hear   what topic would be more interesting )      What works ?    1 . We attracted 30 % of our clients to events    2 . An algorithm for collecting and providing feedback from our clients has been built to increase the   attractiveness of our events    3 . New solutions are being searched to attract more customers through the above algorithm 

 Conclusion   Using a clear algorithm for asking questions helps to see the bigger picture , to find out the needs of   clients , what they face , what makes them accept or reject our invitations . Also find opportunities to   solve complex problems through brainstorming . Further , clearly formed algorithms of actions and   their continuous testing and improvement are required . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection   - Marketing Events 

 Callenge    During a pandemic , our company was faced with the task of converting all marketing activities into   the format of online events and the specific task of the sales department is to ensure the attendance   of our clients at this event .      Application      What is ?    1.first of all , we realized that some of our clients do not know how to use webinar platforms , having   studied the issue , we realized that most often these are clients over the age of 50 , we divided clients   by age categories , realizing that participation in online events requires some skill in modern   applications .    2 . we also highlighted the categories of clients who did not attend marketing events due to the lack   of the opportunity to be free at a specific time    3 . there remained a category of participants who were not interested in attending events    4 . we understood that in addition to our company , this activity is also being introduced by our   competitors and we must be different      What if ?    1 . We proposed the idea of short training videos for our clients : how to install an application on a   gadget , how to connect to a webinar    2 . Our representatives , on a visit to a client , should instruct how to connect to a webinar    3 . It must be possible to connect from any available gadget    4 . To record data of participants , it is necessary to set a minimum request for data at the entrance to   the webinar , or during registration    5 . It is necessary to conduct a survey of customers who have never attended marketing events , to   find out the root causes of the lack of interest    6 . You need to find out the most interesting speakers for our customers , the start time and duration   of the webinar    7 . Collect personal data of clients and consent to the processing of personal data to determine   through which communication channel it is necessary to invite a particular client    8 . Create invitations that attract attention    9 . For invitations in the messenger , use emoji and attention - grabbing phrases    10 . Invitations must be sonified , adapted to the client 's psychotype    11 . Summary of the webinar , its task    12 . Reminders to clients about the event a day , 30 minutes before the start      What wows ?    1 . Created short training videos    2 . Algorithm of training by a company representative at a meeting with a client    3 . Personal data collected for 80 % of clients    4 . Minimized required data set for registration    5 . Created 2 types of invitations : for e - mail and instant messengers    6 . On a visit to a client information about preferences by time , speaker , topic is recorded , a list of   events is created on request    7 . Webinar recordings are sent to those who can not connect at the specified time , but the webinar is   interesting    8 . Feedback from webinar participants is promptly collected ( what they liked so that wanted to hear   what topic would be more interesting )      What works ?    1 . We attracted 30 % of our clients to events    2 . An algorithm for collecting and providing feedback from our clients has been built to increase the   attractiveness of our events    3 . New solutions are being searched to attract more customers through the above algorithm 

 Conclusion   Using a clear algorithm for asking questions helps to see the bigger picture , to find out the needs of   clients , what they face , what makes them accept or reject our invitations . Also find opportunities to   solve complex problems through brainstorming . Further , clearly formed algorithms of actions and   their continuous testing and improvement are required .
### Output: 