Julio Kaponi 	
    Design 	
   Thinking 	
   for 	
   Business 	
   Innovation 	
   Assignment 	
   	
    Challenge 	
  	
    I ’ve 	
   been 	
   working 	
   with 	
   a 	
   nonprofit 	
   organization 	
   in 	
   the 	
   city 	
   of 	
   Bogotá , 	
   Colombia . 	
   The 	
    organization 	
   is 	
   located 	
   in 	
   Belén , 	
   a 	
   low 	
   economic 	
   class 	
   neighborhood 	
   in 	
   the 	
   southern 	
    section 	
    of 	
    the 	
    city , 	
    but 	
    it ’s 	
    run 	
    by 	
    a 	
    group 	
    of 	
    passionate 	
    and 	
    well 	
    intentioned 	
    foreigners 	
    that 	
    seek 	
    to 	
    make 	
    a 	
    change 	
    in 	
    small 	
    vulnerable 	
    populations . 	
    The 	
    organization 	
   brings 	
   education 	
   to 	
   children 	
   aged 	
   from 	
   5 	
   to 	
   17 	
   after 	
   regular 	
   school 	
   hours 	
    with 	
   a 	
   ludic 	
   and 	
   an 	
   innovative 	
   educational 	
   approach . 	
   Also , 	
   they 	
   created 	
   a 	
   shelter 	
   for 	
    children , 	
    especially 	
    teenagers , 	
    to 	
    go 	
    and 	
    learn 	
    from 	
    different 	
    cultures 	
    and 	
    reading 	
    habits 	
   instead 	
   of 	
   getting 	
   involved 	
   with 	
   drugs 	
   and 	
   violence , 	
   which 	
   is 	
   common 	
   in 	
   the 	
    South . 	
   However , 	
   they 	
   have 	
   been 	
   struggling 	
   with 	
   reaching 	
   out 	
   to 	
   the 	
   children ’s 	
   parents 	
    of 	
    the 	
    area 	
    because 	
    some 	
    parent ’s 	
    have 	
    an 	
    apathetic 	
    feel 	
    towards 	
    the 	
    presence 	
    of 	
    foreigners 	
   inside 	
   their 	
   neighborhood . 	
   	
    Selection 	
    I 	
   selected 	
   the 	
   Visualization 	
   design 	
   tool 	
   to 	
   have 	
   an 	
   approach 	
   towards 	
   the 	
   problem . 	
   This 	
    tool 	
   uses 	
   imagery 	
   to 	
   make 	
   an 	
   abstract 	
   idea 	
   more 	
   visible 	
   and 	
   concrete . 	
   The 	
   decision 	
    behind 	
   using 	
   this 	
   tool 	
   was 	
   because , 	
   after 	
   some 	
   interviews , 	
   I 	
   had 	
   the 	
   insight 	
   that 	
   the 	
    main 	
    difficulty 	
    for 	
    the 	
    nonprofit 	
    organization 	
    was 	
    the 	
    way 	
    they 	
    used 	
    language 	
    and 	
    that 	
    their 	
    brand 	
    voice 	
    inside 	
    the 	
    neighborhood 	
    was 	
    too 	
    disruptive 	
    and 	
    parent ’s 	
    could n’t 	
    relate 	
    to 	
    them , 	
    therefore 	
    prefering 	
    other 	
    more 	
    local 	
    and 	
    governmental 	
    alternatives . 	
   According 	
   to 	
   the 	
   course ’s 	
   modules , 	
   imagery 	
   can 	
   make 	
   hard 	
   ideas 	
   into 	
   less 	
    fragmented 	
   and 	
   accesible 	
   to 	
   express 	
   a 	
   sensitive 	
   subject . 	
   Moreover , 	
   this 	
   tool 	
   could 	
   give 	
    me 	
    more 	
    etnographic 	
    insights 	
    as 	
    to 	
    why 	
    they 	
    had 	
    that 	
    approach 	
    and 	
    also 	
    I 	
    could 	
    expose 	
    my 	
    insight 	
    through 	
    metaphors , 	
    translating 	
    a 	
    rather 	
    hard 	
    topic 	
    into 	
    a 	
    more 	
    flexible 	
   and 	
   relatable 	
   idea . 	
   	
    Application 	
    First 	
   I 	
   had 	
   to 	
   think 	
   about 	
   which 	
   metaphor 	
   I 	
   should 	
   use 	
   in 	
   order 	
   for 	
   them 	
   to 	
   visualize 	
    the 	
   issue 	
   and 	
   start 	
   a 	
   conversation 	
   through 	
   the 	
   design 	
   tool 	
   to 	
   spark 	
   new 	
   insights . 	
   The 	
    metaphor 	
    needed 	
    to 	
    be 	
    subtle 	
    enough 	
    for 	
    them 	
    to 	
    not 	
    feel 	
    disrespected 	
    but 	
    also 	
    engaging 	
    enough 	
    for 	
    them 	
    to 	
    actively 	
    participate . 	
    I 	
    came 	
    up 	
    with 	
    the 	
    idea 	
    of 	
    an 	
    outerspace 	
   game 	
   using 	
   cardboards 	
   and 	
   paper 	
   figures . 	
   The 	
   game 	
   plan 	
   was 	
   like 	
   this : 	
    The 	
    organization 	
    is 	
    an 	
    alien 	
    spaceship 	
    that 	
    wants 	
    to 	
    create 	
    contact 	
    with 	
    terrestrial 	
    humans 	
    in 	
    a 	
    volatile 	
    galaxy , 	
    but 	
    there 	
    are 	
    some 	
    forces 	
    that 	
    prevent 	
    them 	
    from 	
    reaching 	
   out 	
   effectively . 	
   Some 	
   of 	
   the 	
   paper 	
   figures 	
   included 	
   asteroids , 	
   blank 	
   interests 	
    cards 	
    they 	
    could 	
    write 	
    on 	
    and 	
    important 	
    stakeholders 	
    such 	
    as 	
    the 	
    parents , 	
    the 	
    children , 	
   and 	
   the 	
   competition . 	
   	
    Then , 	
   I 	
   made 	
   a 	
   meeting 	
   with 	
   the 	
   group 	
   of 	
   foreigners 	
   that 	
   directed 	
   the 	
   organization . 	
   I 	
    gave 	
    them 	
    a 	
    blank 	
    piece 	
    of 	
    cardboard 	
    and 	
    let 	
    them 	
    locate 	
    the 	
    different 	
    figures 	
    according 	
   to 	
   the 	
   way 	
   they 	
   felt 	
   in 	
   the 	
   neighborhood . 	
   Afterwards , 	
   I 	
   gave 	
   them 	
   colors 	
   to 	
    start 	
   writing 	
   on 	
   the 	
   interests 	
   that 	
   might 	
   appart 	
   them 	
   from 	
   the 	
   various 	
   stakeholders . 	
    With 	
   the 	
   color 	
   markers 	
   they 	
   drew 	
   on 	
   the 	
   cardboard 	
   to 	
   show 	
   relationships 	
   between 

 one 	
   stakeholder 	
   and 	
   another , 	
   also , 	
   they 	
   came 	
   up 	
   with 	
   new 	
   stakeholders 	
   such 	
   as 	
   the 	
    church , 	
   the 	
   grandparents 	
   and 	
   the 	
   streets , 	
   all 	
   becoming 	
   a 	
   space 	
   themed 	
   character 	
   in 	
    the 	
    game . 	
    For 	
    example , 	
    they 	
    used 	
    colors 	
    to 	
    differentiate 	
    the 	
    children , 	
    parents 	
    and 	
    grandparents 	
   which 	
   were 	
   colored 	
   space 	
   rockets 	
   that 	
   wanted 	
   ( or 	
   not ) 	
   to 	
   get 	
   in 	
   touch 	
    with 	
   the 	
   space 	
   station 	
   ( the 	
   organization ) . 	
   	
    Insight 	
   and 	
   Approach 	
    The 	
    game 	
    was 	
    a 	
    success ! 	
    They 	
    actively 	
    participated , 	
    as 	
    I 	
    explained 	
    in 	
    the 	
    section 	
    before , 	
    and 	
    engaged 	
    towards 	
    understanding 	
    the 	
    main 	
    issue . 	
    The 	
    group 	
    understood 	
    that 	
    they 	
    seemed 	
    as 	
    an 	
    isolated 	
    force 	
    that 	
    wanted 	
    to 	
    be 	
    contacted 	
    by 	
    some 	
    stakeholders 	
   but 	
   also 	
   needed 	
   to 	
   change 	
   their 	
   approach 	
   in 	
   order 	
   to 	
   have 	
   a 	
   more 	
   human 	
    and 	
   local 	
   connection 	
   with 	
   the 	
   parents 	
   and 	
   grandparents . 	
   In 	
   addition , 	
   we , 	
   as 	
   a 	
   group , 	
    recognized 	
   the 	
   importance 	
   of 	
   not 	
   only 	
   including 	
   the 	
   children 	
   in 	
   their 	
   agenda , 	
   but 	
   also 	
    the 	
    locals , 	
    such 	
    as 	
    the 	
    children ’s 	
    relatives , 	
    the 	
    church 	
    and 	
    the 	
    small 	
    businesses 	
    in 	
    Belén ’s 	
   streets . 	
  	
   	
    After 	
   the 	
   discussion , 	
   I 	
   helped 	
   them 	
   to 	
   create 	
   a 	
   small 	
   talent 	
   event 	
   called 	
   “ Belén 	
   Tiene 	
    Talento ” 	
    ( Belen ’s 	
    got 	
    talent ) . 	
    The 	
    event 	
    helped 	
    them 	
    to 	
    be 	
    more 	
    recognizable 	
    and 	
    inclusive 	
   with 	
   the 	
   people 	
   living 	
   in 	
   the 	
   neighborhood . 	
   The 	
   afternoon 	
   of 	
   the 	
   talent 	
   show 	
    the 	
    place 	
    was 	
    packed , 	
    girls , 	
    boys , 	
    parents , 	
    elders , 	
    the 	
    street 	
    baker 	
    and 	
    more 	
    performed 	
   happily 	
   to 	
   the 	
   audience . 	
   This 	
   exercise 	
   has 	
   made 	
   me 	
   more 	
   sensitive 	
   into 	
   the 	
    inclusion 	
   of 	
   important 	
   ( and 	
   often 	
   unnoticed ) 	
   stakeholders 	
   and 	
   also 	
   helped 	
   extensively 	
    into 	
    generating 	
    a 	
    bond 	
    between 	
    the 	
    organization 	
    and 	
    the 	
    locals . 	
    Finally , 	
    the 	
    use 	
    of 	
    language 	
   and 	
   brand 	
   voice 	
   of 	
   the 	
   organization 	
   changed 	
   from 	
   the 	
   view 	
   of 	
   an 	
   outsider , 	
    into 	
   a 	
   voice 	
   of 	
   a 	
   caring 	
   organization 	
   of 	
   the 	
   wellbeing 	
   of 	
   the 	
   entire 	
   neighborhood . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Julio Kaponi
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Julio Kaponi 	
    Design 	
   Thinking 	
   for 	
   Business 	
   Innovation 	
   Assignment 	
   	
    Challenge 	
  	
    I ’ve 	
   been 	
   working 	
   with 	
   a 	
   nonprofit 	
   organization 	
   in 	
   the 	
   city 	
   of 	
   Bogotá , 	
   Colombia . 	
   The 	
    organization 	
   is 	
   located 	
   in 	
   Belén , 	
   a 	
   low 	
   economic 	
   class 	
   neighborhood 	
   in 	
   the 	
   southern 	
    section 	
    of 	
    the 	
    city , 	
    but 	
    it ’s 	
    run 	
    by 	
    a 	
    group 	
    of 	
    passionate 	
    and 	
    well 	
    intentioned 	
    foreigners 	
    that 	
    seek 	
    to 	
    make 	
    a 	
    change 	
    in 	
    small 	
    vulnerable 	
    populations . 	
    The 	
    organization 	
   brings 	
   education 	
   to 	
   children 	
   aged 	
   from 	
   5 	
   to 	
   17 	
   after 	
   regular 	
   school 	
   hours 	
    with 	
   a 	
   ludic 	
   and 	
   an 	
   innovative 	
   educational 	
   approach . 	
   Also , 	
   they 	
   created 	
   a 	
   shelter 	
   for 	
    children , 	
    especially 	
    teenagers , 	
    to 	
    go 	
    and 	
    learn 	
    from 	
    different 	
    cultures 	
    and 	
    reading 	
    habits 	
   instead 	
   of 	
   getting 	
   involved 	
   with 	
   drugs 	
   and 	
   violence , 	
   which 	
   is 	
   common 	
   in 	
   the 	
    South . 	
   However , 	
   they 	
   have 	
   been 	
   struggling 	
   with 	
   reaching 	
   out 	
   to 	
   the 	
   children ’s 	
   parents 	
    of 	
    the 	
    area 	
    because 	
    some 	
    parent ’s 	
    have 	
    an 	
    apathetic 	
    feel 	
    towards 	
    the 	
    presence 	
    of 	
    foreigners 	
   inside 	
   their 	
   neighborhood . 	
   	
    Selection 	
    I 	
   selected 	
   the 	
   Visualization 	
   design 	
   tool 	
   to 	
   have 	
   an 	
   approach 	
   towards 	
   the 	
   problem . 	
   This 	
    tool 	
   uses 	
   imagery 	
   to 	
   make 	
   an 	
   abstract 	
   idea 	
   more 	
   visible 	
   and 	
   concrete . 	
   The 	
   decision 	
    behind 	
   using 	
   this 	
   tool 	
   was 	
   because , 	
   after 	
   some 	
   interviews , 	
   I 	
   had 	
   the 	
   insight 	
   that 	
   the 	
    main 	
    difficulty 	
    for 	
    the 	
    nonprofit 	
    organization 	
    was 	
    the 	
    way 	
    they 	
    used 	
    language 	
    and 	
    that 	
    their 	
    brand 	
    voice 	
    inside 	
    the 	
    neighborhood 	
    was 	
    too 	
    disruptive 	
    and 	
    parent ’s 	
    could n’t 	
    relate 	
    to 	
    them , 	
    therefore 	
    prefering 	
    other 	
    more 	
    local 	
    and 	
    governmental 	
    alternatives . 	
   According 	
   to 	
   the 	
   course ’s 	
   modules , 	
   imagery 	
   can 	
   make 	
   hard 	
   ideas 	
   into 	
   less 	
    fragmented 	
   and 	
   accesible 	
   to 	
   express 	
   a 	
   sensitive 	
   subject . 	
   Moreover , 	
   this 	
   tool 	
   could 	
   give 	
    me 	
    more 	
    etnographic 	
    insights 	
    as 	
    to 	
    why 	
    they 	
    had 	
    that 	
    approach 	
    and 	
    also 	
    I 	
    could 	
    expose 	
    my 	
    insight 	
    through 	
    metaphors , 	
    translating 	
    a 	
    rather 	
    hard 	
    topic 	
    into 	
    a 	
    more 	
    flexible 	
   and 	
   relatable 	
   idea . 	
   	
    Application 	
    First 	
   I 	
   had 	
   to 	
   think 	
   about 	
   which 	
   metaphor 	
   I 	
   should 	
   use 	
   in 	
   order 	
   for 	
   them 	
   to 	
   visualize 	
    the 	
   issue 	
   and 	
   start 	
   a 	
   conversation 	
   through 	
   the 	
   design 	
   tool 	
   to 	
   spark 	
   new 	
   insights . 	
   The 	
    metaphor 	
    needed 	
    to 	
    be 	
    subtle 	
    enough 	
    for 	
    them 	
    to 	
    not 	
    feel 	
    disrespected 	
    but 	
    also 	
    engaging 	
    enough 	
    for 	
    them 	
    to 	
    actively 	
    participate . 	
    I 	
    came 	
    up 	
    with 	
    the 	
    idea 	
    of 	
    an 	
    outerspace 	
   game 	
   using 	
   cardboards 	
   and 	
   paper 	
   figures . 	
   The 	
   game 	
   plan 	
   was 	
   like 	
   this : 	
    The 	
    organization 	
    is 	
    an 	
    alien 	
    spaceship 	
    that 	
    wants 	
    to 	
    create 	
    contact 	
    with 	
    terrestrial 	
    humans 	
    in 	
    a 	
    volatile 	
    galaxy , 	
    but 	
    there 	
    are 	
    some 	
    forces 	
    that 	
    prevent 	
    them 	
    from 	
    reaching 	
   out 	
   effectively . 	
   Some 	
   of 	
   the 	
   paper 	
   figures 	
   included 	
   asteroids , 	
   blank 	
   interests 	
    cards 	
    they 	
    could 	
    write 	
    on 	
    and 	
    important 	
    stakeholders 	
    such 	
    as 	
    the 	
    parents , 	
    the 	
    children , 	
   and 	
   the 	
   competition . 	
   	
    Then , 	
   I 	
   made 	
   a 	
   meeting 	
   with 	
   the 	
   group 	
   of 	
   foreigners 	
   that 	
   directed 	
   the 	
   organization . 	
   I 	
    gave 	
    them 	
    a 	
    blank 	
    piece 	
    of 	
    cardboard 	
    and 	
    let 	
    them 	
    locate 	
    the 	
    different 	
    figures 	
    according 	
   to 	
   the 	
   way 	
   they 	
   felt 	
   in 	
   the 	
   neighborhood . 	
   Afterwards , 	
   I 	
   gave 	
   them 	
   colors 	
   to 	
    start 	
   writing 	
   on 	
   the 	
   interests 	
   that 	
   might 	
   appart 	
   them 	
   from 	
   the 	
   various 	
   stakeholders . 	
    With 	
   the 	
   color 	
   markers 	
   they 	
   drew 	
   on 	
   the 	
   cardboard 	
   to 	
   show 	
   relationships 	
   between 

 one 	
   stakeholder 	
   and 	
   another , 	
   also , 	
   they 	
   came 	
   up 	
   with 	
   new 	
   stakeholders 	
   such 	
   as 	
   the 	
    church , 	
   the 	
   grandparents 	
   and 	
   the 	
   streets , 	
   all 	
   becoming 	
   a 	
   space 	
   themed 	
   character 	
   in 	
    the 	
    game . 	
    For 	
    example , 	
    they 	
    used 	
    colors 	
    to 	
    differentiate 	
    the 	
    children , 	
    parents 	
    and 	
    grandparents 	
   which 	
   were 	
   colored 	
   space 	
   rockets 	
   that 	
   wanted 	
   ( or 	
   not ) 	
   to 	
   get 	
   in 	
   touch 	
    with 	
   the 	
   space 	
   station 	
   ( the 	
   organization ) . 	
   	
    Insight 	
   and 	
   Approach 	
    The 	
    game 	
    was 	
    a 	
    success ! 	
    They 	
    actively 	
    participated , 	
    as 	
    I 	
    explained 	
    in 	
    the 	
    section 	
    before , 	
    and 	
    engaged 	
    towards 	
    understanding 	
    the 	
    main 	
    issue . 	
    The 	
    group 	
    understood 	
    that 	
    they 	
    seemed 	
    as 	
    an 	
    isolated 	
    force 	
    that 	
    wanted 	
    to 	
    be 	
    contacted 	
    by 	
    some 	
    stakeholders 	
   but 	
   also 	
   needed 	
   to 	
   change 	
   their 	
   approach 	
   in 	
   order 	
   to 	
   have 	
   a 	
   more 	
   human 	
    and 	
   local 	
   connection 	
   with 	
   the 	
   parents 	
   and 	
   grandparents . 	
   In 	
   addition , 	
   we , 	
   as 	
   a 	
   group , 	
    recognized 	
   the 	
   importance 	
   of 	
   not 	
   only 	
   including 	
   the 	
   children 	
   in 	
   their 	
   agenda , 	
   but 	
   also 	
    the 	
    locals , 	
    such 	
    as 	
    the 	
    children ’s 	
    relatives , 	
    the 	
    church 	
    and 	
    the 	
    small 	
    businesses 	
    in 	
    Belén ’s 	
   streets . 	
  	
   	
    After 	
   the 	
   discussion , 	
   I 	
   helped 	
   them 	
   to 	
   create 	
   a 	
   small 	
   talent 	
   event 	
   called 	
   “ Belén 	
   Tiene 	
    Talento ” 	
    ( Belen ’s 	
    got 	
    talent ) . 	
    The 	
    event 	
    helped 	
    them 	
    to 	
    be 	
    more 	
    recognizable 	
    and 	
    inclusive 	
   with 	
   the 	
   people 	
   living 	
   in 	
   the 	
   neighborhood . 	
   The 	
   afternoon 	
   of 	
   the 	
   talent 	
   show 	
    the 	
    place 	
    was 	
    packed , 	
    girls , 	
    boys , 	
    parents , 	
    elders , 	
    the 	
    street 	
    baker 	
    and 	
    more 	
    performed 	
   happily 	
   to 	
   the 	
   audience . 	
   This 	
   exercise 	
   has 	
   made 	
   me 	
   more 	
   sensitive 	
   into 	
   the 	
    inclusion 	
   of 	
   important 	
   ( and 	
   often 	
   unnoticed ) 	
   stakeholders 	
   and 	
   also 	
   helped 	
   extensively 	
    into 	
    generating 	
    a 	
    bond 	
    between 	
    the 	
    organization 	
    and 	
    the 	
    locals . 	
    Finally , 	
    the 	
    use 	
    of 	
    language 	
   and 	
   brand 	
   voice 	
   of 	
   the 	
   organization 	
   changed 	
   from 	
   the 	
   view 	
   of 	
   an 	
   outsider , 	
    into 	
   a 	
   voice 	
   of 	
   a 	
   caring 	
   organization 	
   of 	
   the 	
   wellbeing 	
   of 	
   the 	
   entire 	
   neighborhood .
### Output: 