Student : Angelo Martello 

 Learning Launch project 

 Chapters : 

 Challenge 

 I ’m a project manager , involved on new product development department within   a company which is a supplier of hi - tech equipment for the electronic business .   Our challenge is to develop new products hitting the roadmap established from   Top management especially for the budget , resources and technology   differentiation from competitors .   The project is limited within R&D Product   development department . In our first learning launch We will try to think out of   the box , trying to wear our customer ’s shoes during the brainstorming activities .   There will be a further and parallel activities performed by sales dept . that will   collect man voice of the customers . 

 Selection 

 We already tried to use some Design thinking tools in the past but , at that time   just a part of the team was really engaged and even really conscious about the   potential of the instrument . Right now , more or less every resource within the   team has joined the Design thinking class , so the target is to adopt the tool for an   Alpha product all along the whole product development phases . 

 Application 

 On our First learning launch meeting we tried to wear the customer shoes   collecting a list of lacks that they have . It has been made thinking not only about   their supply chain , where we are currently involved , but also the current   technology gap they are facing due to the physical limits of the technology , 

 geopolitical scenarios . It has been done in this way in order to abandon our daily   way of thinking about the market . All the ideas had been written on a sticky note   and attached on a whiteboard . As a second step We came back in our mind   thinking which of those ideas could be fix by their supplier and ranking them   based on the value gained from customer if it could be solve in a way or another .   We choose to focus only on first 3 ideas with high position on ranking and where   their supply chain is involved . The first learning lunch session ends here after 3   hours meeting . 

 After one week We join the second session . We began trying to recap what ’s   happened during the first one session and We start to think on which of the 3   idea We should invest resources . The analysis has been performed considering   the cost of resources , time to market , the customer ’s interview collected by our   Sales dept . , the technology differentiation We could introduce in order to avoid   an easy adoption of the same idea from competitors . Based on data collected   from customers and the deep dive performed , the cost benefit analysis has been   terminated choosing only one Customer ’s high value problem . We ’ll invest in   order to fix only that point . 

 Insight 

 Applying the learning launch tool our team had identified the priorities of the   market thinking out of the box . The output of our analysis is essentially a forecast ,   which is based on a deep analysis ran by a skilled team of engineers . We ’ll   proceed with product development activities keep in mind what has been   highlighted during the first 2 sessions . The purpose is to   schedule at least another   session of brainstorming , this time with a very technical approach , and it will be   useful to address the hardware and software architecture of the new product that   will solve the problem we ’ve identified . The insight I think is that moving in this   way the chance of release something that will be easily adopt from market has   been increased a lot . 

 Approach 

 Each member of the team has been fully engaged on this activity and now We ’re   conscious of the potential of the tool . As I ’ve previously mentioned We ’ll keep 

 this approach during the next phases of the project . Till now We turned the   activities of learning launch as a marketing investigation but in the next phase of   the project We ’ll face the technical side of the product development using Design   Thinking . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Angelo Martello
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Student : Angelo Martello 

 Learning Launch project 

 Chapters : 

 Challenge 

 I ’m a project manager , involved on new product development department within   a company which is a supplier of hi - tech equipment for the electronic business .   Our challenge is to develop new products hitting the roadmap established from   Top management especially for the budget , resources and technology   differentiation from competitors .   The project is limited within R&D Product   development department . In our first learning launch We will try to think out of   the box , trying to wear our customer ’s shoes during the brainstorming activities .   There will be a further and parallel activities performed by sales dept . that will   collect man voice of the customers . 

 Selection 

 We already tried to use some Design thinking tools in the past but , at that time   just a part of the team was really engaged and even really conscious about the   potential of the instrument . Right now , more or less every resource within the   team has joined the Design thinking class , so the target is to adopt the tool for an   Alpha product all along the whole product development phases . 

 Application 

 On our First learning launch meeting we tried to wear the customer shoes   collecting a list of lacks that they have . It has been made thinking not only about   their supply chain , where we are currently involved , but also the current   technology gap they are facing due to the physical limits of the technology , 

 geopolitical scenarios . It has been done in this way in order to abandon our daily   way of thinking about the market . All the ideas had been written on a sticky note   and attached on a whiteboard . As a second step We came back in our mind   thinking which of those ideas could be fix by their supplier and ranking them   based on the value gained from customer if it could be solve in a way or another .   We choose to focus only on first 3 ideas with high position on ranking and where   their supply chain is involved . The first learning lunch session ends here after 3   hours meeting . 

 After one week We join the second session . We began trying to recap what ’s   happened during the first one session and We start to think on which of the 3   idea We should invest resources . The analysis has been performed considering   the cost of resources , time to market , the customer ’s interview collected by our   Sales dept . , the technology differentiation We could introduce in order to avoid   an easy adoption of the same idea from competitors . Based on data collected   from customers and the deep dive performed , the cost benefit analysis has been   terminated choosing only one Customer ’s high value problem . We ’ll invest in   order to fix only that point . 

 Insight 

 Applying the learning launch tool our team had identified the priorities of the   market thinking out of the box . The output of our analysis is essentially a forecast ,   which is based on a deep analysis ran by a skilled team of engineers . We ’ll   proceed with product development activities keep in mind what has been   highlighted during the first 2 sessions . The purpose is to   schedule at least another   session of brainstorming , this time with a very technical approach , and it will be   useful to address the hardware and software architecture of the new product that   will solve the problem we ’ve identified . The insight I think is that moving in this   way the chance of release something that will be easily adopt from market has   been increased a lot . 

 Approach 

 Each member of the team has been fully engaged on this activity and now We ’re   conscious of the potential of the tool . As I ’ve previously mentioned We ’ll keep 

 this approach during the next phases of the project . Till now We turned the   activities of learning launch as a marketing investigation but in the next phase of   the project We ’ll face the technical side of the product development using Design   Thinking .
### Output: 