Storytelling 

 Challenge : 

 I decided this year to start my own brand of sustentable products , like candles , pads   for face cleaning , solid shampoo , eco toothbrush and more . So in the beginning I   decided to start using storytelling . This works because a live in Argentina and here   all the idea of sustainable products , having a more green life and be eco friendly is   not as much as develop as in other countries . I think that the reason of this is that   our number of poor population is really big , we have a lot of citizens that are   economically disadvantaged and their priority is not to take care of the world but of   themselves . So my challenge is to target the real people that is going to possibly buy   my products and the to involved them in the green culture using storytelling tool .      Selection :     Storytelling is a tool used in design thinking , it works because you can create a story   of your brand and this is a strategy to bond with your audience and to create a link   with your customers . And in the end you can achieve to get loyals customers to the   brand .     Application :     Taking in account this context , I work to segment my market and then to tell the story   of my brand and how it works to improve the world . Taking in account all the   applications that the products can have in the real life . So , the customer now is more   involved , they have something to believe and to be part of . They can see them using   my products , the products are affordable . Also the customers feel that they can be   part of the solution , that in this way they are part of the story of helping and   improving the world .     Insight : 

 So for applying storytelling to my challenge I end up with some conclusions , in one   hand I could manage to see that a lot of people think like me , that there was plenty of   consumers that wanted to see a change in the way of spending money and how   companies can work not only to be successful economically but to be conscious   about the environment and to care about the others . And in the other hand the react   in the long term that people have because of being involve , they actually feel part of   the brand and they can proudly say that they are part of it . 

 Approach :     I really like using this tool , I felt very comfortable , I have never used a tool like this   one and this course made me realise I can take advantage of a lot of things I have n't   been considering , and make them and asset for my brand . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 Challenge : 

 I decided this year to start my own brand of sustentable products , like candles , pads   for face cleaning , solid shampoo , eco toothbrush and more . So in the beginning I   decided to start using storytelling . This works because a live in Argentina and here   all the idea of sustainable products , having a more green life and be eco friendly is   not as much as develop as in other countries . I think that the reason of this is that   our number of poor population is really big , we have a lot of citizens that are   economically disadvantaged and their priority is not to take care of the world but of   themselves . So my challenge is to target the real people that is going to possibly buy   my products and the to involved them in the green culture using storytelling tool .      Selection :     Storytelling is a tool used in design thinking , it works because you can create a story   of your brand and this is a strategy to bond with your audience and to create a link   with your customers . And in the end you can achieve to get loyals customers to the   brand .     Application :     Taking in account this context , I work to segment my market and then to tell the story   of my brand and how it works to improve the world . Taking in account all the   applications that the products can have in the real life . So , the customer now is more   involved , they have something to believe and to be part of . They can see them using   my products , the products are affordable . Also the customers feel that they can be   part of the solution , that in this way they are part of the story of helping and   improving the world .     Insight : 

 So for applying storytelling to my challenge I end up with some conclusions , in one   hand I could manage to see that a lot of people think like me , that there was plenty of   consumers that wanted to see a change in the way of spending money and how   companies can work not only to be successful economically but to be conscious   about the environment and to care about the others . And in the other hand the react   in the long term that people have because of being involve , they actually feel part of   the brand and they can proudly say that they are part of it . 

 Approach :     I really like using this tool , I felt very comfortable , I have never used a tool like this   one and this course made me realise I can take advantage of a lot of things I have n't   been considering , and make them and asset for my brand .
### Output: 