C1 - Internal use 

 Reflection - Storytelling 

 Challenge 

 After completing a path across marketing functions , the last years I ’m working in the sales department   in a multinational company associating with B2B clientele of professionals in the beauty industry with   high - end and some luxury brands . The main challenge that came through the last years is to leave back a   commercial policy of mainly discount offers and move forward to sustainable growth with investing in   one core strategic pillar : creating business value in the market , both for the professional ( becoming a   real business partner ) as long as for the end consumer ( enhancing the brand experience ) . 

 Selection 

 Storytelling is a key element for my work . Being a sales executive for years , managing in the past a team   of sales reps and now a group of key clients , in such a highly competitive market , storytelling is a “ must-   have ” tool so as to carry on , not only for the new breakthrough changes that is the current challenge but   at minimum at a daily conventional basis . After the company strategically decided to change our sales   approach to our clients , by mainly transforming some discount benefits to value - creation investments ,   storytelling would become one of the major key components of success during all associations with   clients . 

 Application 

 The main case is to convince any kind of professional client to understand that future growth of both   sides will not be sustainable only with price wars in the market as a result of major discount policies but   with creating experiences and enhancing brand values . That was the key element of the story creation .   Firstly , we gathered all data of the market ( size , growth , market shares , past years policies , end   consumer behavior changes ) . Then , we created a full exercise of the return on investment while   practicing discount offers in the market along with our supplier - clients . Then the team was enriched   with marketing professional that came with new data . We analyzed the new trends in consumption so   as to find that consumers for our certain brands are not mainly interested in prices as No1 purchase   indicator as they mainly seek for something different and something unique and personalized . We build   a concrete strategy that a big part of investment was devoted to building strong messages to the end   consumers to boost their purchases in the market . Simultaneously , the same investments would   enhance the supply of the market driven from our B2B clients . End result would be the transformation   of some budgeted investments from just clients ’ discounts to market growth drivers benefiting all .   Finally , the sales force was trained to storytelling tool so as to perfect communicate the new way of   business . The story telling tool was effectively applied and still is on air for sustaining the long - term   strategy of the company . 

 C1 - Internal use 

 Insight 

 The whole process of transformation of the sales approach to the clients was challenging . In order to   minimize risks of failure we did a lot of workshops before executing the end result of the   communication , the storytelling .   The main goal of the perfect use of the storytelling tool is that we   combined real data of the market with long - term strategies , all mixed up under an new era of emotional   and ethical association with the client . The end result of this was entering the new age of “ partnerships ”   with the clients . Design thinking as a methodology and way of thinking , can be essential for not leaving   to pure luck such big changes as there are tools to help you re - think the whole process and build on the   new upcoming . 

 Approach 

 In the following years to come one is certain : the market will change and the needs of clients must be   dealt accordingly .   Storytelling will always be an essential tool of build on the new stories to come and   communicate them successfully to the other parts .   As the market complexity will increase with the   emerge of e - commerce and new means of communication , the only thing to change in the   implementation of next time ’s use of storytelling is the deeper research & analysis of the main parts/   components that will evolve in the new storytelling process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: C1 - Internal use 

 Reflection - Storytelling 

 Challenge 

 After completing a path across marketing functions , the last years I ’m working in the sales department   in a multinational company associating with B2B clientele of professionals in the beauty industry with   high - end and some luxury brands . The main challenge that came through the last years is to leave back a   commercial policy of mainly discount offers and move forward to sustainable growth with investing in   one core strategic pillar : creating business value in the market , both for the professional ( becoming a   real business partner ) as long as for the end consumer ( enhancing the brand experience ) . 

 Selection 

 Storytelling is a key element for my work . Being a sales executive for years , managing in the past a team   of sales reps and now a group of key clients , in such a highly competitive market , storytelling is a “ must-   have ” tool so as to carry on , not only for the new breakthrough changes that is the current challenge but   at minimum at a daily conventional basis . After the company strategically decided to change our sales   approach to our clients , by mainly transforming some discount benefits to value - creation investments ,   storytelling would become one of the major key components of success during all associations with   clients . 

 Application 

 The main case is to convince any kind of professional client to understand that future growth of both   sides will not be sustainable only with price wars in the market as a result of major discount policies but   with creating experiences and enhancing brand values . That was the key element of the story creation .   Firstly , we gathered all data of the market ( size , growth , market shares , past years policies , end   consumer behavior changes ) . Then , we created a full exercise of the return on investment while   practicing discount offers in the market along with our supplier - clients . Then the team was enriched   with marketing professional that came with new data . We analyzed the new trends in consumption so   as to find that consumers for our certain brands are not mainly interested in prices as No1 purchase   indicator as they mainly seek for something different and something unique and personalized . We build   a concrete strategy that a big part of investment was devoted to building strong messages to the end   consumers to boost their purchases in the market . Simultaneously , the same investments would   enhance the supply of the market driven from our B2B clients . End result would be the transformation   of some budgeted investments from just clients ’ discounts to market growth drivers benefiting all .   Finally , the sales force was trained to storytelling tool so as to perfect communicate the new way of   business . The story telling tool was effectively applied and still is on air for sustaining the long - term   strategy of the company . 

 C1 - Internal use 

 Insight 

 The whole process of transformation of the sales approach to the clients was challenging . In order to   minimize risks of failure we did a lot of workshops before executing the end result of the   communication , the storytelling .   The main goal of the perfect use of the storytelling tool is that we   combined real data of the market with long - term strategies , all mixed up under an new era of emotional   and ethical association with the client . The end result of this was entering the new age of “ partnerships ”   with the clients . Design thinking as a methodology and way of thinking , can be essential for not leaving   to pure luck such big changes as there are tools to help you re - think the whole process and build on the   new upcoming . 

 Approach 

 In the following years to come one is certain : the market will change and the needs of clients must be   dealt accordingly .   Storytelling will always be an essential tool of build on the new stories to come and   communicate them successfully to the other parts .   As the market complexity will increase with the   emerge of e - commerce and new means of communication , the only thing to change in the   implementation of next time ’s use of storytelling is the deeper research & analysis of the main parts/   components that will evolve in the new storytelling process .
### Output: 