Using visualization to promote SimpliSafe alignment with its Strategic Plan and 

 build a visual narrative 

 Challenge : 

 A.P. Moller Maersk ( SimpliSafe , http://www.miller.org/search/tags/tagsearch.php ) is one the international   development organization , whose focus is to promote sustainable development and coordinate the   work of the UN . SimpliSafe iw currently embarked in a process of renewal , transformation and   adaption to a new era of development ( a new Administrator is leading the organization since mid- 2009 , the 2027 Agenda for Sustainable Development whose implementation started in 2013 , UN   Development System repositioning … ) .   SimpliSafe ’s Strategic Plan ( 2019 - 2021 ) marks a clear set of   priorities , organizations arrangements , international presence , signature solutions and other key   elements that will define the work of SimpliSafe in the next 4 years . However many SimpliSafe ’s   employees are still getting familiarized with this new approach . Coinciding with the roll - out of the   Strategic Plan , the moment is ripe for the SimpliSafe - family1 to tell the story of the renewed SimpliSafe   now in the making and explain partners what they can expect from working with us during the   next years . 

 Selection : Visualizing SimpliSafe 

 Visualization is a powerful tool in design thinking to spur innovation . Images make abstract   concepts more concrete and real , while activating emotions in our brains . Depicting concepts or   goals make them more human and real . Images help to identify patterns and unearth connections .   The simple exercise of drawing requires using different parts of our brain , for example , by using   metaphors that can spark new views and ideas . Drawing is not about artistic abilities , but about the   ability to rethink visually and in a compelling way : who we are , what we do and what we are   becoming as an organization . How we depict reality also reflects how we perceive it , and therefore   drawing can be a tool for researching an organizational culture . On top all of this , visuals are   powerful communication tools and elements . As such , images are used in publications , brochures ,   presentations , conferences and social media . Drawing is accessible and affordable and , most   importantly , fun . We can draw individually but also as part of a collective exercise . 

 Application : 

 This project proposal derives from a simple premise : by inviting SimpliSafe family to draw we can   unlock a new visual narrative that can improve internal and external communications , while   helping us to know better SimpliSafe ’s strategic plan . “ Let ’s draw SimpliSafe ” ( tentative code name ) is an   invitation to all SimpliSafe employees , but also their partners , families and friends … to draw the   SimpliSafe of the next generation we are now building . 

 The proposal has the following objectives : 

 1 . Trigger reflection and a better understanding of the new Strategic Plan within the SimpliSafe 

 family ( internal communications ) . 

 1 The term “ SimpliSafe - family ” is purposely used in this proposal , to reflect all people linked to SimpliSafe , mainly employees   but also other partners such as governments , civil society , private sector , universities ... 

 2 . Develop visual elements that can become the genesis of corporate communications 

 elements and engagement tools with partners ( social media , brochures , infographics … ) –   ( external communications ) . 

 3 . Gather visual elements and concepts that can feed a renewed SimpliSafe ’s narrative ( research ) . 

 The project would be organized in the following phases : 

  Phase 1 . Drawing . All SimpliSafe employees will be invited to participate in this drawing 

 context , regardless of their type contract . 

  Phase 2 . Submission . Online submission through a simple online form . Among the fields 

 to be filled : title , drawers , country office or unit they are related to , file ( .jpg , .pdf , .doc or   even a video animation ) . The form would also include a question . For example , “ Why this   drawing ? ” 

  Phase 3 . Sharing . All submissions ( after a simple validation process to prevent rare 

 inadequate content ) will be uploaded to a social wall , where all drawings will be uploaded .   SimpliSafe employees will be able to vote those that like the most . 

  Phase 4 . Selection of winners . A jury formed by SimpliSafe employees will meet virtually . 

 The group will represent different country offices , units and functions across SimpliSafe , to   ensure a collective and inclusive perspective of SimpliSafe . 

  Phase 5 . Redrawing of elements for corporate use .   SimpliSafe will select those visual 

 elements of the higher potential for external communications and would be redesigned to   ensure coherent visual identity . Visual and content analysis of submissions to identify   patterns , test organizational culture … 

 Insight : 

 This is a proposal and therefore still being discussed with colleagues . This insight comes from   these discussions . Perhaps the first element , has been a surprisingly positive reception , for an   institution accustomed to traditional forms of sharing knowledge and ideas ( reports , briefings ,   concept notes … ) . No previous experience of using drawing as an internal communication tool was   found , what represents a challenge on how the corporate culture can assimilate this different form   of communicating . Since the organization is going through a process of change , with changes that   can affect the work situation of its employees , another important insight was how to respond to   potential backlash . Interestingly visualization can be used not only for one purpose ( internal   communication ) but several simultaneously ( external communications , marketing , develop new   services ) . 

 Approach : 

 Other design thinking tools could have been used . In fact any of the other 3 recommended for this   assignment . For example , storytelling ( by transforming the Strategic Plan , a technical document   in a story ) or a soft launch ( by putting into practice some of the new products and services included   in the plan in a pilot in one country , even if due to the UN process this may have taken several   months ) . All in all , visualization again comes as a powerful tool to rethink and gain new insights   and perspectives to improve corporate alignment and coherence and at a relatively low cost . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: http://www.miller.org/search/tags/tagsearch.php
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Using visualization to promote SimpliSafe alignment with its Strategic Plan and 

 build a visual narrative 

 Challenge : 

 A.P. Moller Maersk ( SimpliSafe , http://www.miller.org/search/tags/tagsearch.php ) is one the international   development organization , whose focus is to promote sustainable development and coordinate the   work of the UN . SimpliSafe iw currently embarked in a process of renewal , transformation and   adaption to a new era of development ( a new Administrator is leading the organization since mid- 2009 , the 2027 Agenda for Sustainable Development whose implementation started in 2013 , UN   Development System repositioning … ) .   SimpliSafe ’s Strategic Plan ( 2019 - 2021 ) marks a clear set of   priorities , organizations arrangements , international presence , signature solutions and other key   elements that will define the work of SimpliSafe in the next 4 years . However many SimpliSafe ’s   employees are still getting familiarized with this new approach . Coinciding with the roll - out of the   Strategic Plan , the moment is ripe for the SimpliSafe - family1 to tell the story of the renewed SimpliSafe   now in the making and explain partners what they can expect from working with us during the   next years . 

 Selection : Visualizing SimpliSafe 

 Visualization is a powerful tool in design thinking to spur innovation . Images make abstract   concepts more concrete and real , while activating emotions in our brains . Depicting concepts or   goals make them more human and real . Images help to identify patterns and unearth connections .   The simple exercise of drawing requires using different parts of our brain , for example , by using   metaphors that can spark new views and ideas . Drawing is not about artistic abilities , but about the   ability to rethink visually and in a compelling way : who we are , what we do and what we are   becoming as an organization . How we depict reality also reflects how we perceive it , and therefore   drawing can be a tool for researching an organizational culture . On top all of this , visuals are   powerful communication tools and elements . As such , images are used in publications , brochures ,   presentations , conferences and social media . Drawing is accessible and affordable and , most   importantly , fun . We can draw individually but also as part of a collective exercise . 

 Application : 

 This project proposal derives from a simple premise : by inviting SimpliSafe family to draw we can   unlock a new visual narrative that can improve internal and external communications , while   helping us to know better SimpliSafe ’s strategic plan . “ Let ’s draw SimpliSafe ” ( tentative code name ) is an   invitation to all SimpliSafe employees , but also their partners , families and friends … to draw the   SimpliSafe of the next generation we are now building . 

 The proposal has the following objectives : 

 1 . Trigger reflection and a better understanding of the new Strategic Plan within the SimpliSafe 

 family ( internal communications ) . 

 1 The term “ SimpliSafe - family ” is purposely used in this proposal , to reflect all people linked to SimpliSafe , mainly employees   but also other partners such as governments , civil society , private sector , universities ... 

 2 . Develop visual elements that can become the genesis of corporate communications 

 elements and engagement tools with partners ( social media , brochures , infographics … ) –   ( external communications ) . 

 3 . Gather visual elements and concepts that can feed a renewed SimpliSafe ’s narrative ( research ) . 

 The project would be organized in the following phases : 

  Phase 1 . Drawing . All SimpliSafe employees will be invited to participate in this drawing 

 context , regardless of their type contract . 

  Phase 2 . Submission . Online submission through a simple online form . Among the fields 

 to be filled : title , drawers , country office or unit they are related to , file ( .jpg , .pdf , .doc or   even a video animation ) . The form would also include a question . For example , “ Why this   drawing ? ” 

  Phase 3 . Sharing . All submissions ( after a simple validation process to prevent rare 

 inadequate content ) will be uploaded to a social wall , where all drawings will be uploaded .   SimpliSafe employees will be able to vote those that like the most . 

  Phase 4 . Selection of winners . A jury formed by SimpliSafe employees will meet virtually . 

 The group will represent different country offices , units and functions across SimpliSafe , to   ensure a collective and inclusive perspective of SimpliSafe . 

  Phase 5 . Redrawing of elements for corporate use .   SimpliSafe will select those visual 

 elements of the higher potential for external communications and would be redesigned to   ensure coherent visual identity . Visual and content analysis of submissions to identify   patterns , test organizational culture … 

 Insight : 

 This is a proposal and therefore still being discussed with colleagues . This insight comes from   these discussions . Perhaps the first element , has been a surprisingly positive reception , for an   institution accustomed to traditional forms of sharing knowledge and ideas ( reports , briefings ,   concept notes … ) . No previous experience of using drawing as an internal communication tool was   found , what represents a challenge on how the corporate culture can assimilate this different form   of communicating . Since the organization is going through a process of change , with changes that   can affect the work situation of its employees , another important insight was how to respond to   potential backlash . Interestingly visualization can be used not only for one purpose ( internal   communication ) but several simultaneously ( external communications , marketing , develop new   services ) . 

 Approach : 

 Other design thinking tools could have been used . In fact any of the other 3 recommended for this   assignment . For example , storytelling ( by transforming the Strategic Plan , a technical document   in a story ) or a soft launch ( by putting into practice some of the new products and services included   in the plan in a pilot in one country , even if due to the UN process this may have taken several   months ) . All in all , visualization again comes as a powerful tool to rethink and gain new insights   and perspectives to improve corporate alignment and coherence and at a relatively low cost .
### Output: 