Definition of the Value Proposition 

 1 . Challenge : Describe your challenge , including all relevant information .     The challenge was to define the value proposition of the company we have just created . We   started by developing , firstly , a better understanding of the current market situation , analyzing   the value proposition of similar companies in the market . Secondly , we have focused to better   understand the “ job to be done ” by the potential customers and this could be connected to our   services .     2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why 

 you selected it for your challenge -- including any appropriate video lecture references ) . 

 We have decided to use a Visualization tool , to highlight the possible connections between the   “ job to be done ” by the customers and the services offered by our company . We have chosen a   Visualization tool , since it can be used in different phases of the Design Thinking process , it is   instrument that can be leveraged to have a better understanding of the current situation ( “ what   is ” ) , and also to generate different options to be tested , supporting the creative phase ( “ what if ” ) . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what 

 you did and how the tool was applied effectively or ineffectively ) . 

 In the application of the tool , I have involved my co - founder to define together all the elements   we wanted to include in our value proposition . In order to do that , we have used an approach   that is described in this video to generate a visual representation of our value proposition . First ,   we have developed a visual representation of the customer profile , where we have described   what is the “ job to be done ” for our potential customers , their pain points and their expected   gains . Once we have completed that , we have also developed a visual representation of our   value map , where we have described our services , how we are targeting specific pain points and   their expected gains . We have filled the chart based on our experience and understanding of our   customers or potential ones . For this reason , we have decided also to test some of our   assumptions , by having some chats with some potential customers to better understand their   pain points and their expectations . 

 4 . Insights : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about design   thinking more broadly ) . 

 We have been able to better understand who our customers are , their potential pain points and   what they are expecting to gain . The insights have been quite interesting , while we had already   quite an understanding of what was our customer profile , it helped us to improve the way we   presented our services to potential customers to highlight the characteristics that might be more   relevant to them , how we could further develop our services to match their needs , and which   services are actually offering the most value potentially . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why . 

 Even if it was the first time we have been using this technique , I think the process flew quite   naturally . It was really interesting to apply it , it helped the confrontation with my co - founder , it   made easier to talk about complex topics , and it made possible to align our vision about the   services to be developed and why . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Definition of the Value Proposition 

 1 . Challenge : Describe your challenge , including all relevant information .     The challenge was to define the value proposition of the company we have just created . We   started by developing , firstly , a better understanding of the current market situation , analyzing   the value proposition of similar companies in the market . Secondly , we have focused to better   understand the “ job to be done ” by the potential customers and this could be connected to our   services .     2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why 

 you selected it for your challenge -- including any appropriate video lecture references ) . 

 We have decided to use a Visualization tool , to highlight the possible connections between the   “ job to be done ” by the customers and the services offered by our company . We have chosen a   Visualization tool , since it can be used in different phases of the Design Thinking process , it is   instrument that can be leveraged to have a better understanding of the current situation ( “ what   is ” ) , and also to generate different options to be tested , supporting the creative phase ( “ what if ” ) . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what 

 you did and how the tool was applied effectively or ineffectively ) . 

 In the application of the tool , I have involved my co - founder to define together all the elements   we wanted to include in our value proposition . In order to do that , we have used an approach   that is described in this video to generate a visual representation of our value proposition . First ,   we have developed a visual representation of the customer profile , where we have described   what is the “ job to be done ” for our potential customers , their pain points and their expected   gains . Once we have completed that , we have also developed a visual representation of our   value map , where we have described our services , how we are targeting specific pain points and   their expected gains . We have filled the chart based on our experience and understanding of our   customers or potential ones . For this reason , we have decided also to test some of our   assumptions , by having some chats with some potential customers to better understand their   pain points and their expectations . 

 4 . Insights : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about design   thinking more broadly ) . 

 We have been able to better understand who our customers are , their potential pain points and   what they are expecting to gain . The insights have been quite interesting , while we had already   quite an understanding of what was our customer profile , it helped us to improve the way we   presented our services to potential customers to highlight the characteristics that might be more   relevant to them , how we could further develop our services to match their needs , and which   services are actually offering the most value potentially . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why . 

 Even if it was the first time we have been using this technique , I think the process flew quite   naturally . It was really interesting to apply it , it helped the confrontation with my co - founder , it   made easier to talk about complex topics , and it made possible to align our vision about the   services to be developed and why .
### Output: 