Challenge :   To introduce my challenge , allow me to first give some background that may establish some context . My   baby brother was born a healthy happy baby , but around the age of 4 fell ill , and spent years going to   doctors , being poked with needles and misdiagnosed time and time again , with no clear explanation as   to what exactly was wrong with him . He was constantly on medication for something or another , and   always taking vitamins to help strengthen his immune and digestive systems . Time had gone by , and   things were getting worse , as each doctor jumped to a new conclusion , listing devastating possibilities   and telling us we need to start making choices as to which treatments to attempt , knowing with some   certainty that there was no clear diagnosis , but only a series of guesses that may be partially correct , but   could also be completely incorrect , and we should just go ahead and hope for the best . 

 At a point in time , we noticed he was starting to get better , his immunity was stronger and his health   seemed to be returning to normal , something we had n’t seen in years . We did n’t understand the cause ,   and the doctors could n’t explain it , but we were very pleased . But this improvement was temporary . A   few months later we noticed things were digressing , so we started to think about what had changed in   that period , and what had changed again more recently . The only notable difference was the vitamins   he had been taking . So we looked into this further , and did some research to understand what   ingredients were in the vitamins he was taking when he was better , that were not in the other vitamins ,   then we traced back to reach a diagnosis based on this new information , which seemed to fit . We   consulted with doctors who agreed , and finally , we had reached our diagnosis . 

 After years of different tests and medication and experimentation based on doctors ’ recommendations ,   we decided enough is enough , and instead searched for alternative ways to heal his body and make him   healthy . A few dietary alterations were necessary , along with use of a certain natural product which   based on our research , would help heal him once and for all . Let ’s call it “ Product C ” for simplicity . We   did n’t have access to Product C locally , so we had to find people abroad who could bring us some while   traveling . After just a few weeks of introducing Product C to his diet , we saw immense change . He was   healthy , happy , and normal . He was finally able to play outside with his friends , enjoy swimming in the   summer , not feeling sick and constantly lethargic and depressed . He was back ! 

 So we did some more research into Product C , because we were amazed with how quickly and how   effectively it healed him ; it literally saved his life . Within our research , we learned that Product C is what   they call a superfood , because of its long list of health benefits , which can actually help cure so many   ailments , and ultimately help save so many lives . From this , our product , “ Divine C ” was born . 

 Since it was unavailable in the local market , education and awareness of the product was initially very   low , creating a big barrier to entry , as we were driven to create accessibility to this superfood for the   locals , but we were fighting an uphill battle because people did n’t understand it , and so very few were   compelled to purchase it . 

 We knew this would be a game changer , not only from a business perspective , but more from a health   and humanitarian one , as our primary source of motivation was to help people be the healthiest version   of themselves , we just needed to figure out how to share our vision and knowledge in a way that would   be received . 

 Selection    Since this was a new product , we did our homework and tried to find success stories of Product C in   other countries , but all the information we could find , were related to very different markets , and very   different circumstances which were not comparable , so we concluded that using such data to base our   assumptions on would be completely useless , and instead we needed to just test the waters ourselves ,   and see how things pick up , or where we needed to make some adjustments before scaling . With this in   mind , we decided to use the learning launch approach to get a feel for the market , and learn where we   may be falling short , to ensure that our product met the needs of our customers , rather than offering a   product that we felt was in its optimal form based on our experience , without hearing feedback from   the people who would be buying and using the product every day . 

 Application   To proceed , we designed the packaging , and imported our first batch of Divine C , ready to be launched   in the market . Based on our experience and our motivation to help people get healthy , we went ahead   with our soft launch of the product to a few select supermarkets and directed customers who showed   interest on our social media pages to go to those shops to purchase the product , and requested that   they offer us their feedback after using the product . It was a challenge , but we received a lot of insight in   terms of how the customers felt the product should be packaged based on their personal preferences   and intended use , and where it should be placed on the shelves to avoid confusion or misconception .   After collecting the feedback from our initial users , we returned to the drawing board to re - design the   packaging , dreading the fact that we would have to find new suppliers for the different material , but   ultimately knowing that based on the feedback received , this was the best option in the long run . We   finally re - launched a few weeks later , in the same stores , as well as sending free samples of Divine C in   its “ new and improved ” packaging to the customers we had received initial feedback from to hear their   thoughts . Needless to say , the feedback was much better in the second round , and we thought that it   would be a matter of days , maybe weeks at most , before Divine C would become popular and the   product go flying off the shelves . 

 Insight   To our surprise , we learned that having a great product that was well priced and had the power to   literally save lives , was not enough . We thought that the product would sell itself , but it turned out that   that could n’t be farther from the truth . In a meeting with a potential strategic investor , he explained   that in his opinion , and project is like sailing , and you need 3 main components to guarantee success ; a   talented captain , an excellent boat , and the wind to push the boat . He went on to highlight that if any   one of those components is missing , success would be very difficult , and unlikely . He acknowledged that   we had our talented captain ( strong / driven leaders managing the project ) , and we convinced him in the   duration of the meeting that we had an excellent boat ( an outstanding product with huge potential ;   Divine C ) , but in his opinion , there was no wind , because the demand required to turn our project into a   success was just not there . He said that he did n’t advise we take it further , because the market was n’t   ready for such a product , and that the lack of awareness and understanding would be detrimental . He   opened out eyes to something ; while we had fine - tuned Divine C to be the best product ready for   scaling and we were expecting Divine C to sell itself , we risked that with the lack of awareness and   understanding , paired with a culture which promoted pharmaceutical products as the number one way 

 to cure illness , there was no wind . We took this into consideration , and decided that the only way to   give Divine C a fighting chance , was to change the way we introduced it to the market . Instead of   highlighting the health benefits Divine C offers , backed by lots of scientific research , we tried to think   back to what created the drive to bring Product C to the market , and why we were so adamant about   doing so , and something lit up . The reason we were so insistent on making this work , was because we   saw firsthand how it saved lives , and we wanted to be able to help others get healthy , and ultimately be   happy , but we also realized that before accidentally stumbling upon our discovery in the way we did , we   too would have been a bit hesitant to try out a product like Divine C , only because it is new , and   different , and most people are comfortable in their routine and the constants in life , and innately averse   to change . We recognized that the only way to create our wind , was to tell our story , to share our   experience with others , to give them enough information that would allow them to relate to us in some   way or another , or at the very least , to show them that to us , bringing Divine C to the market was n’t   driven by business potential , but more by its potential to really save lives , and change the world , even if   only a small capacity . When we started to talk about why we started the product , rather than what the   product it is , we found that people were more interested to understand how the product can help them   too . The product is the same , and our motivation is the same , but by altering the way we presented it ,   sharing our story , and focusing on the human aspect , people were able to feel our story , and in doing so ,   they were intrigued and eager to learn how they could help themselves and those they care about as   well , by getting Divine C and using it as soon as possible , to get healthy and be happy . 

 Approach   Based on this experience , and the lessons learned in the course , I believe that while the learning launch   approach was a useful and beneficial experience to understand how to optimize a product , the key tool   which led us to success in this case was storytelling . Sharing our story with our customers allowed them   to understand that as a new company on the market amidst a sea of scams and gimmicks , we had a   reliable and trustworthy product which we were launching to help people , and this compelled them to   want to try Divine C. In the future when launching a new product to the market , I would be inclined to   combine the learning launch and storytelling tools , to be able to test the market and tweak the product   as needed to ensure that it does indeed address the needs of our customers , while also guaranteeing   that they undergo an exceptional experience at every stage associated with our product . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge :   To introduce my challenge , allow me to first give some background that may establish some context . My   baby brother was born a healthy happy baby , but around the age of 4 fell ill , and spent years going to   doctors , being poked with needles and misdiagnosed time and time again , with no clear explanation as   to what exactly was wrong with him . He was constantly on medication for something or another , and   always taking vitamins to help strengthen his immune and digestive systems . Time had gone by , and   things were getting worse , as each doctor jumped to a new conclusion , listing devastating possibilities   and telling us we need to start making choices as to which treatments to attempt , knowing with some   certainty that there was no clear diagnosis , but only a series of guesses that may be partially correct , but   could also be completely incorrect , and we should just go ahead and hope for the best . 

 At a point in time , we noticed he was starting to get better , his immunity was stronger and his health   seemed to be returning to normal , something we had n’t seen in years . We did n’t understand the cause ,   and the doctors could n’t explain it , but we were very pleased . But this improvement was temporary . A   few months later we noticed things were digressing , so we started to think about what had changed in   that period , and what had changed again more recently . The only notable difference was the vitamins   he had been taking . So we looked into this further , and did some research to understand what   ingredients were in the vitamins he was taking when he was better , that were not in the other vitamins ,   then we traced back to reach a diagnosis based on this new information , which seemed to fit . We   consulted with doctors who agreed , and finally , we had reached our diagnosis . 

 After years of different tests and medication and experimentation based on doctors ’ recommendations ,   we decided enough is enough , and instead searched for alternative ways to heal his body and make him   healthy . A few dietary alterations were necessary , along with use of a certain natural product which   based on our research , would help heal him once and for all . Let ’s call it “ Product C ” for simplicity . We   did n’t have access to Product C locally , so we had to find people abroad who could bring us some while   traveling . After just a few weeks of introducing Product C to his diet , we saw immense change . He was   healthy , happy , and normal . He was finally able to play outside with his friends , enjoy swimming in the   summer , not feeling sick and constantly lethargic and depressed . He was back ! 

 So we did some more research into Product C , because we were amazed with how quickly and how   effectively it healed him ; it literally saved his life . Within our research , we learned that Product C is what   they call a superfood , because of its long list of health benefits , which can actually help cure so many   ailments , and ultimately help save so many lives . From this , our product , “ Divine C ” was born . 

 Since it was unavailable in the local market , education and awareness of the product was initially very   low , creating a big barrier to entry , as we were driven to create accessibility to this superfood for the   locals , but we were fighting an uphill battle because people did n’t understand it , and so very few were   compelled to purchase it . 

 We knew this would be a game changer , not only from a business perspective , but more from a health   and humanitarian one , as our primary source of motivation was to help people be the healthiest version   of themselves , we just needed to figure out how to share our vision and knowledge in a way that would   be received . 

 Selection    Since this was a new product , we did our homework and tried to find success stories of Product C in   other countries , but all the information we could find , were related to very different markets , and very   different circumstances which were not comparable , so we concluded that using such data to base our   assumptions on would be completely useless , and instead we needed to just test the waters ourselves ,   and see how things pick up , or where we needed to make some adjustments before scaling . With this in   mind , we decided to use the learning launch approach to get a feel for the market , and learn where we   may be falling short , to ensure that our product met the needs of our customers , rather than offering a   product that we felt was in its optimal form based on our experience , without hearing feedback from   the people who would be buying and using the product every day . 

 Application   To proceed , we designed the packaging , and imported our first batch of Divine C , ready to be launched   in the market . Based on our experience and our motivation to help people get healthy , we went ahead   with our soft launch of the product to a few select supermarkets and directed customers who showed   interest on our social media pages to go to those shops to purchase the product , and requested that   they offer us their feedback after using the product . It was a challenge , but we received a lot of insight in   terms of how the customers felt the product should be packaged based on their personal preferences   and intended use , and where it should be placed on the shelves to avoid confusion or misconception .   After collecting the feedback from our initial users , we returned to the drawing board to re - design the   packaging , dreading the fact that we would have to find new suppliers for the different material , but   ultimately knowing that based on the feedback received , this was the best option in the long run . We   finally re - launched a few weeks later , in the same stores , as well as sending free samples of Divine C in   its “ new and improved ” packaging to the customers we had received initial feedback from to hear their   thoughts . Needless to say , the feedback was much better in the second round , and we thought that it   would be a matter of days , maybe weeks at most , before Divine C would become popular and the   product go flying off the shelves . 

 Insight   To our surprise , we learned that having a great product that was well priced and had the power to   literally save lives , was not enough . We thought that the product would sell itself , but it turned out that   that could n’t be farther from the truth . In a meeting with a potential strategic investor , he explained   that in his opinion , and project is like sailing , and you need 3 main components to guarantee success ; a   talented captain , an excellent boat , and the wind to push the boat . He went on to highlight that if any   one of those components is missing , success would be very difficult , and unlikely . He acknowledged that   we had our talented captain ( strong / driven leaders managing the project ) , and we convinced him in the   duration of the meeting that we had an excellent boat ( an outstanding product with huge potential ;   Divine C ) , but in his opinion , there was no wind , because the demand required to turn our project into a   success was just not there . He said that he did n’t advise we take it further , because the market was n’t   ready for such a product , and that the lack of awareness and understanding would be detrimental . He   opened out eyes to something ; while we had fine - tuned Divine C to be the best product ready for   scaling and we were expecting Divine C to sell itself , we risked that with the lack of awareness and   understanding , paired with a culture which promoted pharmaceutical products as the number one way 

 to cure illness , there was no wind . We took this into consideration , and decided that the only way to   give Divine C a fighting chance , was to change the way we introduced it to the market . Instead of   highlighting the health benefits Divine C offers , backed by lots of scientific research , we tried to think   back to what created the drive to bring Product C to the market , and why we were so adamant about   doing so , and something lit up . The reason we were so insistent on making this work , was because we   saw firsthand how it saved lives , and we wanted to be able to help others get healthy , and ultimately be   happy , but we also realized that before accidentally stumbling upon our discovery in the way we did , we   too would have been a bit hesitant to try out a product like Divine C , only because it is new , and   different , and most people are comfortable in their routine and the constants in life , and innately averse   to change . We recognized that the only way to create our wind , was to tell our story , to share our   experience with others , to give them enough information that would allow them to relate to us in some   way or another , or at the very least , to show them that to us , bringing Divine C to the market was n’t   driven by business potential , but more by its potential to really save lives , and change the world , even if   only a small capacity . When we started to talk about why we started the product , rather than what the   product it is , we found that people were more interested to understand how the product can help them   too . The product is the same , and our motivation is the same , but by altering the way we presented it ,   sharing our story , and focusing on the human aspect , people were able to feel our story , and in doing so ,   they were intrigued and eager to learn how they could help themselves and those they care about as   well , by getting Divine C and using it as soon as possible , to get healthy and be happy . 

 Approach   Based on this experience , and the lessons learned in the course , I believe that while the learning launch   approach was a useful and beneficial experience to understand how to optimize a product , the key tool   which led us to success in this case was storytelling . Sharing our story with our customers allowed them   to understand that as a new company on the market amidst a sea of scams and gimmicks , we had a   reliable and trustworthy product which we were launching to help people , and this compelled them to   want to try Divine C. In the future when launching a new product to the market , I would be inclined to   combine the learning launch and storytelling tools , to be able to test the market and tweak the product   as needed to ensure that it does indeed address the needs of our customers , while also guaranteeing   that they undergo an exceptional experience at every stage associated with our product .
### Output: 