Challenge 

 Increase the satisfaction of the VIP customer in terms of the benefits offered by their TC   for consumption . 

 Selection 

 Mind Mapping ; this selection is made since the mental maps will help us in the search   for patterns and perspectives according to their definition . As the lecturer mentioned in   her explanation for designing a mind map , we understood that it will lead us to the most   creative solutions in this design phase of the process . It is important to mention that   thanks to mental maps we can obtain large amounts of information from a diversity of   data which , when processed , will help to understand more easily the route of ideas both   for ourselves and for other people . 

 Application 

 In order to respond to this challenge , we had different stakeholders such as : 

 • VP of Credit Card and interested areas   • Product development area   • Corporate and business customer service area 

 According to the different perspectives of each area and according to the data that was   collected over time , such as product catalogs , loyalty programs , sales reports and   complaints among others , a symbolic representation of data was generated with which   it was invited to a focus group of ten people ( VIP clients ) to give their impressions ,   comments and ideas about the needs perceived in our products according to the   observation made by them . 

 Insight 

 The information obtained with the development of the mind map , helped not only to   know a number of benefits that our VIP clients did not have at that time , but also   revealed many benefits that they did not need and that they considered unnecessary in   their loyalty programs . such as purchase bonds much less than their consumption   amounts ; In the same way they gave us to understand that equal consumption equal   benefit , which presented us with the scenario that if they have a loyalty program   according to their level of spending , they will have a greater willingness to use their TC ,   which translates into a higher profitability for this type of product . 

 Approach 

 To obtain a greater amount of information , I would invite key stakeholders for the TC   product , such as the sales area and the marketing area , since they are the main ones in   charge of visualizing how the profitability is going numerically speaking of this product   and its acceptance in the market , for which there would be a generation of more forceful   and accurate information . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 Increase the satisfaction of the VIP customer in terms of the benefits offered by their TC   for consumption . 

 Selection 

 Mind Mapping ; this selection is made since the mental maps will help us in the search   for patterns and perspectives according to their definition . As the lecturer mentioned in   her explanation for designing a mind map , we understood that it will lead us to the most   creative solutions in this design phase of the process . It is important to mention that   thanks to mental maps we can obtain large amounts of information from a diversity of   data which , when processed , will help to understand more easily the route of ideas both   for ourselves and for other people . 

 Application 

 In order to respond to this challenge , we had different stakeholders such as : 

 • VP of Credit Card and interested areas   • Product development area   • Corporate and business customer service area 

 According to the different perspectives of each area and according to the data that was   collected over time , such as product catalogs , loyalty programs , sales reports and   complaints among others , a symbolic representation of data was generated with which   it was invited to a focus group of ten people ( VIP clients ) to give their impressions ,   comments and ideas about the needs perceived in our products according to the   observation made by them . 

 Insight 

 The information obtained with the development of the mind map , helped not only to   know a number of benefits that our VIP clients did not have at that time , but also   revealed many benefits that they did not need and that they considered unnecessary in   their loyalty programs . such as purchase bonds much less than their consumption   amounts ; In the same way they gave us to understand that equal consumption equal   benefit , which presented us with the scenario that if they have a loyalty program   according to their level of spending , they will have a greater willingness to use their TC ,   which translates into a higher profitability for this type of product . 

 Approach 

 To obtain a greater amount of information , I would invite key stakeholders for the TC   product , such as the sales area and the marketing area , since they are the main ones in   charge of visualizing how the profitability is going numerically speaking of this product   and its acceptance in the market , for which there would be a generation of more forceful   and accurate information .
### Output: 