Reflection – Visualization tool 

 Challenge and Selection 

 A friend of mine who is a businessman asked me for help to start the process of creating a   business idea : He wants to open a physiotherapy center . His hypothesis is that it will stand out   from the rest of physiotherapy centers of Lima - Perú due to its technological aspect . He wants it   to be full equipped with the highest technology and with equipments that other physiotherapy   centers do n’t have . His hypothesis is not based on data , there are no research on this type of   business in the city . He has mapped the competition ( that means , he called to ask which services   they offer and the prices ) , looked for technological devices on the internet that he thinks are   not used in Lima , and brainstormed to imagine his business . He also has n’t done research to   know the clients ´ point of view . 

 This is the “ What is ? ” stage of his project . I want to help him to outline , expand or change the   definition of the opportunity he sees , starting by getting to know the customers ’ reality from   their perspective , what they value the most and what needs are n’t covered . The tool I ’ve chosen   is Visualization through drawing their customers ’ experience as in a collage . I made sure that   this tool works well for this stage by listening to the video of Visualization of week 1 . The speaker   says that “ sketching can be a very important way of capturing that kind of information " . By   “ information ” she means : “ not just people themselves , but the context in which they live " . In   addition , in the “ What is ? ” stage of the MeYouHealth case , they used collages of images that   symbolize the perception of potential users of well - being and their five - year projection of   themselves . 

 Application 

 I met with four people at different times and I gave them this task : “ Reflect your current   experience as customer of the physiotherapy center you assist by drawing it . Draw yourself   going through that experience and all the stages you remember . Imagine the people , spaces ,   the therapy itself , equipment , price , quality of the service , your feelings and anything else you   remember . After this step , choose a color and draw the aspects you do n’t like and proposals to   improve your experience . Finally , choose another color to identify what you like about your   current experience . There are no ugly or beautiful drawings , neither bad nor good answers , this   is not an evaluation . Be as creative as you want ! If you have questions , you can ask me at any   time . ” . Before I started , I asked them their names , ages , occupations and the name of the center   where they assist . I gave each one a cardboard , markers of different colors , colored pencils ,   colored glitter and pencils . There was an accident with the colored glitter , it was dry . I kept it   long time stored and it got dry , so the first participant could n’t use it . I took it away immediately   and apologized myself for that incident . When they finished , I asked them to explain their   drawing to me . During the dialogue there were some new aspects that they remembered and   had not included . I wrote down all   the explanations on my computer while they told me their   experiences and went deeper with questions like : What exactly did you like about the massage ?   And did some indirect questions to know if they value the technology used in the centers like :   What do you think of the equipment they use ? Describe it please . Did it help you ? 

 Insight 

 My friends hypotesis got a broader view . All of the participants mentioned that the aspect they   value the most is the quality of the massage , not depending on the technological devices , but   on the therapist ’s skills and profile . They want a therapist who is : kind , skillfull , experienced , 

 quiet ( that means he / she is not in a hurry to finish and transmits a peacefull feeling ) and has an   enterprise culture . They said that in some cases , a less experienced therapist gave them a   massage and it was obvious that he / she had more to learn . One of the participants told me that   once an intern gave her a massage and told her that she had an irreversible disease ( which   was n’t true ) and she got worried . So in this first finding , my friend ’s hypotesis does n’t match the   needs . However there were other points to observe . Every center has a main doctor who is the   expert and the rest of the staff seems less experienced . The participants value a lot when the   main doctor treats them , because he / she gives them a better massage and a detailed   explanaition of their case . This highlights another need to be covered : information . Besides the   doctor ’s explanaition , they did n’t mention elements that provide information about health   problems , their health status ( none of them have patients health histories ) and most of them   complained about not having a modern system that helpes them to book an appoinment ( in two   centers they ca n’t even call , the booking has to be on - site ) . This is an opportunity for my friend   to use technology to stand out from the competition . 

 The third most important aspect is the environment . All of them mentioned that all of the   centers had a bit dirty environments , with old furniture , some of them had old exercise   machines , not so comfortable stretchers and the centers were located in non - commercial areas ,   but in households addapted to give the service . This is an aspect to improve and also an   opportunity for my friend .   One of the participants said that he liked a place where many patients   had to sit around the same table while they got therapy through electricity . This was nice   because the equipment was new to him ( he had received electricity therapy with other   equipment before ) and also because he got to know other people , share problems , sollutions   and socialize . This goes combined with the need for information . And finally , it is very important   for them that the center is located not so far from their homes . Two of them had to travel by   bus one hour to get to the physiotherapy centers and in terms of cost / benefit they ended losing   a lot of time and energy . My friend told me he had ideas to bring the service to peoples homes ,   and to give them online service . 

 Approach 

 The first learning was that before starting any activity , I must check if the resources I will use   function correctly . This is because of the accident with the colored glitter . The second learning   is that some of the participants used the storyboard format to draw their experiences . This was   very useful to go more in detail and deeper in getting to know their reality , so I will suggest it   the next time I use this tool . Another finding is that the older ones did n’t use the colored markers   and pencils as the first resource to draw ( and even during the process they did n’t use more tan   two colors ) . They prefered to start using a pencil . They said : “ I prefer to start with the pencil to   be able to erase ” and “ The right way to start drawing is with a pencil ” . For me , his shows the   results of their generation ’s education , which teach them to avoid mistakes and not to risk from   start , not even a bit . Coincidentally they   used the same colors to show the things they like   ( green ) and dislike ( red ) ( look at the pictures attached ) . Next time I will give them different   motivations such as images , to encourage them to get out of the traditional way to draw   “ correctly ” and explore their creativity . 

 Finally , I got valuable learnings and comments about the success of the tool for my goal . One of   the participants is a marketing university teacher . He recognized the benefits of this tool to do   a deeper research of customers ’ experience tan with traditional research tolos ( he uses themin   his lectures ) . Also , this tool was very useful to collect information about the different profiles ,   because each participant used his / her profesional knowledges to plasm their experience : One 

 of the participants is a graphic designer and she used color codes to show her experience . The   teacher explained with a formula why non - monetary costs have often a higher value for the   customers than monetary costs and this lead to sumarize one of the principal findings . 

 Steffen - 64 years old – Marketing university   teacher – Physiotherapy center : Kaiser Permanente 

 Kim - 60 years old – Housewife –   Physiotherapy center : Purolator Inc. 

 Kim - 25 years old – Graphic designer –   Physiotherapy center : Purolator Inc. 

 Kim – 30 years old – Soft skills Trainer –   Physiotherapy center : Rollin , Kaiser Permanente , Lince City Hall , Purolator Inc .. 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Steffen, Kim, Kim, Kim
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualization tool 

 Challenge and Selection 

 A friend of mine who is a businessman asked me for help to start the process of creating a   business idea : He wants to open a physiotherapy center . His hypothesis is that it will stand out   from the rest of physiotherapy centers of Lima - Perú due to its technological aspect . He wants it   to be full equipped with the highest technology and with equipments that other physiotherapy   centers do n’t have . His hypothesis is not based on data , there are no research on this type of   business in the city . He has mapped the competition ( that means , he called to ask which services   they offer and the prices ) , looked for technological devices on the internet that he thinks are   not used in Lima , and brainstormed to imagine his business . He also has n’t done research to   know the clients ´ point of view . 

 This is the “ What is ? ” stage of his project . I want to help him to outline , expand or change the   definition of the opportunity he sees , starting by getting to know the customers ’ reality from   their perspective , what they value the most and what needs are n’t covered . The tool I ’ve chosen   is Visualization through drawing their customers ’ experience as in a collage . I made sure that   this tool works well for this stage by listening to the video of Visualization of week 1 . The speaker   says that “ sketching can be a very important way of capturing that kind of information " . By   “ information ” she means : “ not just people themselves , but the context in which they live " . In   addition , in the “ What is ? ” stage of the MeYouHealth case , they used collages of images that   symbolize the perception of potential users of well - being and their five - year projection of   themselves . 

 Application 

 I met with four people at different times and I gave them this task : “ Reflect your current   experience as customer of the physiotherapy center you assist by drawing it . Draw yourself   going through that experience and all the stages you remember . Imagine the people , spaces ,   the therapy itself , equipment , price , quality of the service , your feelings and anything else you   remember . After this step , choose a color and draw the aspects you do n’t like and proposals to   improve your experience . Finally , choose another color to identify what you like about your   current experience . There are no ugly or beautiful drawings , neither bad nor good answers , this   is not an evaluation . Be as creative as you want ! If you have questions , you can ask me at any   time . ” . Before I started , I asked them their names , ages , occupations and the name of the center   where they assist . I gave each one a cardboard , markers of different colors , colored pencils ,   colored glitter and pencils . There was an accident with the colored glitter , it was dry . I kept it   long time stored and it got dry , so the first participant could n’t use it . I took it away immediately   and apologized myself for that incident . When they finished , I asked them to explain their   drawing to me . During the dialogue there were some new aspects that they remembered and   had not included . I wrote down all   the explanations on my computer while they told me their   experiences and went deeper with questions like : What exactly did you like about the massage ?   And did some indirect questions to know if they value the technology used in the centers like :   What do you think of the equipment they use ? Describe it please . Did it help you ? 

 Insight 

 My friends hypotesis got a broader view . All of the participants mentioned that the aspect they   value the most is the quality of the massage , not depending on the technological devices , but   on the therapist ’s skills and profile . They want a therapist who is : kind , skillfull , experienced , 

 quiet ( that means he / she is not in a hurry to finish and transmits a peacefull feeling ) and has an   enterprise culture . They said that in some cases , a less experienced therapist gave them a   massage and it was obvious that he / she had more to learn . One of the participants told me that   once an intern gave her a massage and told her that she had an irreversible disease ( which   was n’t true ) and she got worried . So in this first finding , my friend ’s hypotesis does n’t match the   needs . However there were other points to observe . Every center has a main doctor who is the   expert and the rest of the staff seems less experienced . The participants value a lot when the   main doctor treats them , because he / she gives them a better massage and a detailed   explanaition of their case . This highlights another need to be covered : information . Besides the   doctor ’s explanaition , they did n’t mention elements that provide information about health   problems , their health status ( none of them have patients health histories ) and most of them   complained about not having a modern system that helpes them to book an appoinment ( in two   centers they ca n’t even call , the booking has to be on - site ) . This is an opportunity for my friend   to use technology to stand out from the competition . 

 The third most important aspect is the environment . All of them mentioned that all of the   centers had a bit dirty environments , with old furniture , some of them had old exercise   machines , not so comfortable stretchers and the centers were located in non - commercial areas ,   but in households addapted to give the service . This is an aspect to improve and also an   opportunity for my friend .   One of the participants said that he liked a place where many patients   had to sit around the same table while they got therapy through electricity . This was nice   because the equipment was new to him ( he had received electricity therapy with other   equipment before ) and also because he got to know other people , share problems , sollutions   and socialize . This goes combined with the need for information . And finally , it is very important   for them that the center is located not so far from their homes . Two of them had to travel by   bus one hour to get to the physiotherapy centers and in terms of cost / benefit they ended losing   a lot of time and energy . My friend told me he had ideas to bring the service to peoples homes ,   and to give them online service . 

 Approach 

 The first learning was that before starting any activity , I must check if the resources I will use   function correctly . This is because of the accident with the colored glitter . The second learning   is that some of the participants used the storyboard format to draw their experiences . This was   very useful to go more in detail and deeper in getting to know their reality , so I will suggest it   the next time I use this tool . Another finding is that the older ones did n’t use the colored markers   and pencils as the first resource to draw ( and even during the process they did n’t use more tan   two colors ) . They prefered to start using a pencil . They said : “ I prefer to start with the pencil to   be able to erase ” and “ The right way to start drawing is with a pencil ” . For me , his shows the   results of their generation ’s education , which teach them to avoid mistakes and not to risk from   start , not even a bit . Coincidentally they   used the same colors to show the things they like   ( green ) and dislike ( red ) ( look at the pictures attached ) . Next time I will give them different   motivations such as images , to encourage them to get out of the traditional way to draw   “ correctly ” and explore their creativity . 

 Finally , I got valuable learnings and comments about the success of the tool for my goal . One of   the participants is a marketing university teacher . He recognized the benefits of this tool to do   a deeper research of customers ’ experience tan with traditional research tolos ( he uses themin   his lectures ) . Also , this tool was very useful to collect information about the different profiles ,   because each participant used his / her profesional knowledges to plasm their experience : One 

 of the participants is a graphic designer and she used color codes to show her experience . The   teacher explained with a formula why non - monetary costs have often a higher value for the   customers than monetary costs and this lead to sumarize one of the principal findings . 

 Steffen - 64 years old – Marketing university   teacher – Physiotherapy center : Kaiser Permanente 

 Kim - 60 years old – Housewife –   Physiotherapy center : Purolator Inc. 

 Kim - 25 years old – Graphic designer –   Physiotherapy center : Purolator Inc. 

 Kim – 30 years old – Soft skills Trainer –   Physiotherapy center : Rollin , Kaiser Permanente , Lince City Hall , Purolator Inc ..
### Output: 