Reflection about Storytelling tool use 

 Challenge and selection 

 I work developing technological solutions with different purposes for the transport sector . One of   the major concerns of insurers , emergency agencies and local authorities , mainly in developing   countries , is the high road accident rate for motorcyclists , as well as the fatality associated with   this type of accidents . In this sense , a highway concessionaire challenged us to propose a solution   that would reduce the occurrence of accidents by at least twenty percent on one of the roads that   have concessionaires in a South American country . 

 With the knowledge we had of innovation at that time , we considered that the Storytelling tool   would be quite useful to make a good characterization of motorcycle riders . Storytelling is a tool   that allows to reach a deep knowledge of the objective user , in this case the motorcyclists ,   through that emotional connection that is generated when we tell our life stories or when others   tell us theirs , where we let ourselves be seen spontaneously our essence , what we do ( we say , we   see , we hear ) and what we think ; that is , what we are , which is an invaluable source of   information in the phase of identifying the origin of a problem . 

 Application 

 During the development of the first phase of the project we had the opportunity to talk in depth   with about twenty motorcycle riders of both genders , of different age ranges , various professions ,   and different accident records . In their life stories , most of them revealed important topics about   their motivations and concerns about driving . 

 In their stories , many of them agreed that their greatest concern was the lack of recognition of   them in the road context and the insecurity that they were subjected to by criminals who had   them as one of their objectives to steal their motorcycle and their belongings . For this reason ,   many of them justified their way of driving , which sometimes became reckless . 

 Insight & Approach 

 This exercise allowed us to obtain valuable first - hand information on the origin of some unsafe   behaviors that triggered the occurrence of road accidents involving motorcyclists . From this   information , we were able to carry out quite enriching ideation sessions that , after being duly   valued , subsequently consolidated into a proposed solution to be implemented in its early   development stage . 

 The Storytelling and the other tools seen in the course are valuable resources that , properly used ,   potentiate the development of innovative solutions for specific problems . 

 I ca n’t pass up the opportunity to congratulate you for the content of the course , but above all , for   your dedication to achieve an understanding of all the concepts . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection about Storytelling tool use 

 Challenge and selection 

 I work developing technological solutions with different purposes for the transport sector . One of   the major concerns of insurers , emergency agencies and local authorities , mainly in developing   countries , is the high road accident rate for motorcyclists , as well as the fatality associated with   this type of accidents . In this sense , a highway concessionaire challenged us to propose a solution   that would reduce the occurrence of accidents by at least twenty percent on one of the roads that   have concessionaires in a South American country . 

 With the knowledge we had of innovation at that time , we considered that the Storytelling tool   would be quite useful to make a good characterization of motorcycle riders . Storytelling is a tool   that allows to reach a deep knowledge of the objective user , in this case the motorcyclists ,   through that emotional connection that is generated when we tell our life stories or when others   tell us theirs , where we let ourselves be seen spontaneously our essence , what we do ( we say , we   see , we hear ) and what we think ; that is , what we are , which is an invaluable source of   information in the phase of identifying the origin of a problem . 

 Application 

 During the development of the first phase of the project we had the opportunity to talk in depth   with about twenty motorcycle riders of both genders , of different age ranges , various professions ,   and different accident records . In their life stories , most of them revealed important topics about   their motivations and concerns about driving . 

 In their stories , many of them agreed that their greatest concern was the lack of recognition of   them in the road context and the insecurity that they were subjected to by criminals who had   them as one of their objectives to steal their motorcycle and their belongings . For this reason ,   many of them justified their way of driving , which sometimes became reckless . 

 Insight & Approach 

 This exercise allowed us to obtain valuable first - hand information on the origin of some unsafe   behaviors that triggered the occurrence of road accidents involving motorcyclists . From this   information , we were able to carry out quite enriching ideation sessions that , after being duly   valued , subsequently consolidated into a proposed solution to be implemented in its early   development stage . 

 The Storytelling and the other tools seen in the course are valuable resources that , properly used ,   potentiate the development of innovative solutions for specific problems . 

 I ca n’t pass up the opportunity to congratulate you for the content of the course , but above all , for   your dedication to achieve an understanding of all the concepts .
### Output: 