1 | P a g e 

 Reflection - Learning launch . 

 1 . Challenge 

 While l was working for a retail company as a Junior Manager , the company started 

 to experience loss in sales and ROI .   Competitors were doing better and gaining 

 customers that were regulars with the company . The challenge at hand was to 

 conduct a competitor analysis in order to get a grip on how the company could 

 improve sales and create value customers . 

 2 . Selection 

 After our research , we narrowed down our assumption to the idea that the business 

 was failing as a result of not participating in the E - commerce revolution and the rise 

 of digital technologies which are fundamentally reshaping consumer experience and 

 expectations . The tool we selected was the launching tool . 

 3 . Application 

 For our first learning launch , we conducted a Competitor and SWOT Analysis in 

 order to understand their strengths , weaknesses , threats and opportunities . We 

 wanted to understand their competitive advantage . We then got a clear indication 

 after the analysis how we could bring value to the clients and what our weaknesses 

 were . 

 Our second learning launch was to create an online App to see if an online 

 presence will help us reconnect with the target market . The plan was to invest in 

 digital online shopping / e - commerce platforms for 3 months and monitor the Apps 

 activity on social media . This was to be achieved by tracking the number of likes , 

 dislikes and comments on the material we uploaded on social media platforms such 

 as Facebook . 

 4 . Insight 

 Through the application of the learning launch tool , we were able to make a couple 

 of assumptions . Our finding was that our assumptions were verified and we needed 

 to improve on how we created value to the client . We acknowledge that the lack of 

 2 | P a g e 

 innovation and introducing technological innovations and being socially interactive 

 was probably the reason for the organisations reduced sales over the years . 

 5 .   Approach 

 The learning launch is the most appropriate tool and we will need to review the 

 insight gained from our launches and incorporate this insight into future launch . 

 Reference 

 Learning launch tool video 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 | P a g e 

 Reflection - Learning launch . 

 1 . Challenge 

 While l was working for a retail company as a Junior Manager , the company started 

 to experience loss in sales and ROI .   Competitors were doing better and gaining 

 customers that were regulars with the company . The challenge at hand was to 

 conduct a competitor analysis in order to get a grip on how the company could 

 improve sales and create value customers . 

 2 . Selection 

 After our research , we narrowed down our assumption to the idea that the business 

 was failing as a result of not participating in the E - commerce revolution and the rise 

 of digital technologies which are fundamentally reshaping consumer experience and 

 expectations . The tool we selected was the launching tool . 

 3 . Application 

 For our first learning launch , we conducted a Competitor and SWOT Analysis in 

 order to understand their strengths , weaknesses , threats and opportunities . We 

 wanted to understand their competitive advantage . We then got a clear indication 

 after the analysis how we could bring value to the clients and what our weaknesses 

 were . 

 Our second learning launch was to create an online App to see if an online 

 presence will help us reconnect with the target market . The plan was to invest in 

 digital online shopping / e - commerce platforms for 3 months and monitor the Apps 

 activity on social media . This was to be achieved by tracking the number of likes , 

 dislikes and comments on the material we uploaded on social media platforms such 

 as Facebook . 

 4 . Insight 

 Through the application of the learning launch tool , we were able to make a couple 

 of assumptions . Our finding was that our assumptions were verified and we needed 

 to improve on how we created value to the client . We acknowledge that the lack of 

 2 | P a g e 

 innovation and introducing technological innovations and being socially interactive 

 was probably the reason for the organisations reduced sales over the years . 

 5 .   Approach 

 The learning launch is the most appropriate tool and we will need to review the 

 insight gained from our launches and incorporate this insight into future launch . 

 Reference 

 Learning launch tool video
### Output: 