Learning Launch 

 Challenge & Selection 

 I ’m member of Bank in Georgia , on Agile structure – my / our challenge is to improve digital productes , to   increase sales in the online channel and to spend marketing budgets on the right campaigns . We use all   the design thinking tools in our organization : Visualization thinking , Storytelling , Mind Mapping ,   Learning Launch . Now I will share my experience about learning launch . 

 While working on one of the projects , we encountered one problem while processing the data . As a result   of observing customer behavior , we found that Concept clients ( affluent customers ) , did n’t use the service   of a personal banker , did n’t call them and they actually use Internet and mobile banking . Two major   challenges are identified : 

 1 . Could personal bankers not have served them properly ? 

 2 . Assume that maybe technological development has changed the needs of high - income customers and   they do not need the services of a banker . 

 Application & Insight 

 Before we called our bankers with claims , we looked at more customer behavior in depth . 

 We conducted research , and interviewed clients to see if they liked the digital kit . 55 % of respondents   were interested and approved of this initiative . However , this reasearch was not enough to convince   skeptical Board members . They suggested that without the services of a personal banker , this set would   not work . It was necessary to run the pilot . 

 We realized from the beginning , to solve this problem , and to serve our customers more effectively , we   need to use the Learning launch tool . Because , in this segment of customers , unite clients with different   behaviors and needs . We could not make a big change on a large scale . We had to make small experiment ,   to test our new idea in the real marketplace . In addition to our assumption that the number of loyal and   satisfied customers would increase , we would also save the bank a great deal of financial , human and   marketing resources . 

 For the pilot , with the help of developers , QAs and stakeholders , we have create a digital set of products   without the services of a personal banker . 

 We decided to choose 1000 customers with the same behavior , to offer banking services for 500 , and for   another 500 -a digital kit , without the services of a banker . 

 As a result of the pilot was - the sales of the digital kit increased by 6time . 

 As a result of the observations , it was found that it was necessary to offer a package that would be entirely   digital and would no longer require the involvement of a personal banker . 

 After this pilot , we continued to sell digital kits at a fast pace . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge & Selection 

 I ’m member of Bank in Georgia , on Agile structure – my / our challenge is to improve digital productes , to   increase sales in the online channel and to spend marketing budgets on the right campaigns . We use all   the design thinking tools in our organization : Visualization thinking , Storytelling , Mind Mapping ,   Learning Launch . Now I will share my experience about learning launch . 

 While working on one of the projects , we encountered one problem while processing the data . As a result   of observing customer behavior , we found that Concept clients ( affluent customers ) , did n’t use the service   of a personal banker , did n’t call them and they actually use Internet and mobile banking . Two major   challenges are identified : 

 1 . Could personal bankers not have served them properly ? 

 2 . Assume that maybe technological development has changed the needs of high - income customers and   they do not need the services of a banker . 

 Application & Insight 

 Before we called our bankers with claims , we looked at more customer behavior in depth . 

 We conducted research , and interviewed clients to see if they liked the digital kit . 55 % of respondents   were interested and approved of this initiative . However , this reasearch was not enough to convince   skeptical Board members . They suggested that without the services of a personal banker , this set would   not work . It was necessary to run the pilot . 

 We realized from the beginning , to solve this problem , and to serve our customers more effectively , we   need to use the Learning launch tool . Because , in this segment of customers , unite clients with different   behaviors and needs . We could not make a big change on a large scale . We had to make small experiment ,   to test our new idea in the real marketplace . In addition to our assumption that the number of loyal and   satisfied customers would increase , we would also save the bank a great deal of financial , human and   marketing resources . 

 For the pilot , with the help of developers , QAs and stakeholders , we have create a digital set of products   without the services of a personal banker . 

 We decided to choose 1000 customers with the same behavior , to offer banking services for 500 , and for   another 500 -a digital kit , without the services of a banker . 

 As a result of the pilot was - the sales of the digital kit increased by 6time . 

 As a result of the observations , it was found that it was necessary to offer a package that would be entirely   digital and would no longer require the involvement of a personal banker . 

 After this pilot , we continued to sell digital kits at a fast pace .
### Output: 