Challenge 

 As a newly appointed corporate communications manager at telco , a   company that provides technology solutions in a country located at the heart of Africa named   Rwanda , I was challenged by the fact that this career is new to me although I am pursuing   communication in school . My most challenge was on the use of the company ’s social media   accounts , the ability to engage our customer and to raise awareness about what the company   does and to get feedback from customers to be applied while improving service delivery . 

 Selection 

 Thanks to this “ Design thinking and innovation ” course , I got the opportunity to learn about   Story telling which has help significantly in addressing the challenge I described above .   Specifically referring to a lecture by Scott Ray , a global and leadership development   director at Mars . Inc where he says “ story telling has emotional connection , and it also has   larger purpose . Storytelling is the difference between solving a problem and creating a   cause ” , this gave me an overview on how to handle our customers through communication   on our social media . 

 Application 

 I applied story telling on our social media by sharing emotions and stories that our customers   relate to . Instead of talking our achievements I started to talk about customer experiences   with our product . How It has improved their lives . Instead of posting facts about the   company , I started posting stories from employees who have been in the company for a   while . Slowly , I started to observe an increase in social media users interaction with our   accounts . This created interesting feedbacks on our products that we are now using to   improve our services . 

 Insight 

 Story telling connects to customer more than any other tool when it comes to communication .   Through design thinking it creates a whole circle of interaction that brings more information .   While I thought bragging about the company ’s achievement would increase customers   interest in the company , I have realized when selling   it is not about the company , it not about   you rather it is about the people you intend to sell your services to . 

 Approach 

 Story telling itself is already a vital tool in this situation , however visualization would also   bring more value to the content . Therefore next time I post an information on the company ’s   social media I will insert in a few visuals that will bring us more attention from the   customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 As a newly appointed corporate communications manager at telco , a   company that provides technology solutions in a country located at the heart of Africa named   Rwanda , I was challenged by the fact that this career is new to me although I am pursuing   communication in school . My most challenge was on the use of the company ’s social media   accounts , the ability to engage our customer and to raise awareness about what the company   does and to get feedback from customers to be applied while improving service delivery . 

 Selection 

 Thanks to this “ Design thinking and innovation ” course , I got the opportunity to learn about   Story telling which has help significantly in addressing the challenge I described above .   Specifically referring to a lecture by Scott Ray , a global and leadership development   director at Mars . Inc where he says “ story telling has emotional connection , and it also has   larger purpose . Storytelling is the difference between solving a problem and creating a   cause ” , this gave me an overview on how to handle our customers through communication   on our social media . 

 Application 

 I applied story telling on our social media by sharing emotions and stories that our customers   relate to . Instead of talking our achievements I started to talk about customer experiences   with our product . How It has improved their lives . Instead of posting facts about the   company , I started posting stories from employees who have been in the company for a   while . Slowly , I started to observe an increase in social media users interaction with our   accounts . This created interesting feedbacks on our products that we are now using to   improve our services . 

 Insight 

 Story telling connects to customer more than any other tool when it comes to communication .   Through design thinking it creates a whole circle of interaction that brings more information .   While I thought bragging about the company ’s achievement would increase customers   interest in the company , I have realized when selling   it is not about the company , it not about   you rather it is about the people you intend to sell your services to . 

 Approach 

 Story telling itself is already a vital tool in this situation , however visualization would also   bring more value to the content . Therefore next time I post an information on the company ’s   social media I will insert in a few visuals that will bring us more attention from the   customers .
### Output: 