Example Reflection – Storytelling 

 By : Linda Edwards 

 Challenge & Selection 

 I work in a Marketing Agency and a Business Group that was already 9 years old in Peru   contacted us , to help them in the process they were in . They were going through moments of   decline here and the head office that had been considered in Mexico , restructuring the entire   company , from managers , brands , stores , collaborators and more . The main problem that the   company found was   its “ collaborators ” were not comfortable with the job , for different reasons   and the first decision they made was to focus on them , add value to the collaborators and the   restructuring of the brand , this is where the job .   ¿ what way did we publicize the new values ?   ¿ How to make the collaborator fall in love with the company where he works ? And how were   we going to achieve it ? 

 Joshua Edwards said , Mars " Storytelling is based on the emotional connection , that is offered to   people , that is going to be offered to people , on the information that is required to be shared " .   that was wanted to share was the new values of the company through an exclusively product   for collaborators , and make them , through this product , develop and communicate the new   image to the public . And ¿ how to do it ? , through Storytelling based on experiences 

 Application : 

 Through brainstorming we decided to throw a tv show style , but for the digital channel and   exclusively for the collaborators of this company . We did small surveys and we realized that   most of them like dancing . ¿ How were we going to adjust it to the objective ? So we decided to   focus on the main value of the company that was " Inclusive Prosperity " , which tried to say that   if the company is doing well , the worker has to do well and therefore the environment where   the worker develops has to be okay " , We decided to call the program " Valientes " , where 10   representatives of the business group would fight for a social dream ( help a family , a person ,   community , asylum , shelter , etc . ) . The winner would fulfill the dream and would become the   image of the brand during the one - year period , so that through this experience the winner   would personally reveal the change that this company was having . The 10 representatives of   this first season were chosen , in 2 casting of more than 500 people , based on development ,   experience in the company , behavior , background and the dream for which they wanted to fight .   They competed accompanied by a professional dancer . 

 There were 6 galas , Programs launched live through a website . Each gala had a main theme " a   different value " and was worked on it . The experience of each person who worked there , who   participated in the contest and lived the dreams skin to skin was enriching in many aspects , since   in each program the dreams that each contestant had were counted , so that the company 's   employees could vote for the dream and the dreamer they loved the most . 

 Insight : 

 There are different ways of making a known message , but giving the message through an   emotional connection , lived experiences and telling it through storytelling , and that they can   hear it from a friend or colleague who has lived it , is reaching the cause . 

 It is a case of endomarketing , this business group decided to invest in its workers , they were its   target audience , because if they do n’t feel comfortable , they wo n’t work well and therefore the   company wo n’t well . Many times , companies do n’t take into account that the collaborator is a   key to success , and they forget to reinforce that point . And many of them do n’t know how to   communicate the changes they are making ; it is required to investigate the best way to do it and   storytelling in this case was the ideal- 

 Approach 

 Next time , we will cover more audiences since we launched this program in only one city in the   country , we will focus more on knowing the participants , perhaps the first season we realized   that each person also has a story behind and that it must be counted also so we would   improve how we focus storytelling tool and I would use the visualization tool too because i   think we should have used it at the beginning to focus more on the future . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Linda Edwards
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling 

 By : Linda Edwards 

 Challenge & Selection 

 I work in a Marketing Agency and a Business Group that was already 9 years old in Peru   contacted us , to help them in the process they were in . They were going through moments of   decline here and the head office that had been considered in Mexico , restructuring the entire   company , from managers , brands , stores , collaborators and more . The main problem that the   company found was   its “ collaborators ” were not comfortable with the job , for different reasons   and the first decision they made was to focus on them , add value to the collaborators and the   restructuring of the brand , this is where the job .   ¿ what way did we publicize the new values ?   ¿ How to make the collaborator fall in love with the company where he works ? And how were   we going to achieve it ? 

 Joshua Edwards said , Mars " Storytelling is based on the emotional connection , that is offered to   people , that is going to be offered to people , on the information that is required to be shared " .   that was wanted to share was the new values of the company through an exclusively product   for collaborators , and make them , through this product , develop and communicate the new   image to the public . And ¿ how to do it ? , through Storytelling based on experiences 

 Application : 

 Through brainstorming we decided to throw a tv show style , but for the digital channel and   exclusively for the collaborators of this company . We did small surveys and we realized that   most of them like dancing . ¿ How were we going to adjust it to the objective ? So we decided to   focus on the main value of the company that was " Inclusive Prosperity " , which tried to say that   if the company is doing well , the worker has to do well and therefore the environment where   the worker develops has to be okay " , We decided to call the program " Valientes " , where 10   representatives of the business group would fight for a social dream ( help a family , a person ,   community , asylum , shelter , etc . ) . The winner would fulfill the dream and would become the   image of the brand during the one - year period , so that through this experience the winner   would personally reveal the change that this company was having . The 10 representatives of   this first season were chosen , in 2 casting of more than 500 people , based on development ,   experience in the company , behavior , background and the dream for which they wanted to fight .   They competed accompanied by a professional dancer . 

 There were 6 galas , Programs launched live through a website . Each gala had a main theme " a   different value " and was worked on it . The experience of each person who worked there , who   participated in the contest and lived the dreams skin to skin was enriching in many aspects , since   in each program the dreams that each contestant had were counted , so that the company 's   employees could vote for the dream and the dreamer they loved the most . 

 Insight : 

 There are different ways of making a known message , but giving the message through an   emotional connection , lived experiences and telling it through storytelling , and that they can   hear it from a friend or colleague who has lived it , is reaching the cause . 

 It is a case of endomarketing , this business group decided to invest in its workers , they were its   target audience , because if they do n’t feel comfortable , they wo n’t work well and therefore the   company wo n’t well . Many times , companies do n’t take into account that the collaborator is a   key to success , and they forget to reinforce that point . And many of them do n’t know how to   communicate the changes they are making ; it is required to investigate the best way to do it and   storytelling in this case was the ideal- 

 Approach 

 Next time , we will cover more audiences since we launched this program in only one city in the   country , we will focus more on knowing the participants , perhaps the first season we realized   that each person also has a story behind and that it must be counted also so we would   improve how we focus storytelling tool and I would use the visualization tool too because i   think we should have used it at the beginning to focus more on the future .
### Output: 