Visualization 

 Some weeks ago , I was resposible for Telesales operation in a Brazilian telecommunications   carrier . By that time , one of the biggest problems I faced was that some products , specially the   most expensive ones , despite of a correct segmentation and the purchase power , were n’t   beeing apropriatelly sold . By that time , with all the qauntitative information I ’ve got , I was not    able to figure out the main reasons for that situation . So , I gathered some salesperson and asked   them to tell me about their selling process and imagine the customer jorney , to write and draw    some phrases and pictures that represented their approach . 

 I chose visualization because of its simplicity and ludical aspect . Also , when representing their   processes , the sellers would be able to explore some emotions and intangible facts that would   be very difficult to obtain using other tools . 

 I asked for 10 sellers to come and join the visualization process . 5 os them were top salesperson ,   specially in selling high - value added products . The other 5 , were not among the best salesperson   and basically could n’t sell any of the expensive ones . So , with all the group together , I explained   what was the objective of the session . After a brief chit - chat , I noticed that , at first glance , that   was nothing   unusual with thir selling arguments . So , that meant that was something else , not   so clear by then , that I shall obtain with the visualization . 

 I gave them some paper , coloured pens , some stickers and old magazines and asked them to   provide detailes about their selling process using clipping , words and pictures . Finished the   creation , that was time to share will the group all what was developed . The result of the   visualization was very enrichful . All of them drew their processes in a ludical and eschematical   way that made very clear where was the critical point that made some salesperson better in   selling expensite products than others . 

 I knew that the regular salesperson did n’t make much money ( some of them were in their firt   job ) , so they could n’t afford some of the products they were selling . Having that in mind and   looking at the pictures and clippings , I could notice that the best salesperson used some images   related to experience and satisfaction . The not so good salesperson , on the other hand , did n’t   used positive images and also used some images that revealed some social distance between   the salesperson and the customer , as if the product their were selling was only for rich people ,   away from their reality . 

 For me , the use of visualization made it possible to see opportunities in selling that with some   other tools would n’t be possible ( or , at least , more difficult to realise ) . With the results , the   company decided to offer the product as a benefit to all salesperson so they could experience   and get closed to the customers . Since then , I have always used visualization and other design   thinking tools during my corporate daily life . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization 

 Some weeks ago , I was resposible for Telesales operation in a Brazilian telecommunications   carrier . By that time , one of the biggest problems I faced was that some products , specially the   most expensive ones , despite of a correct segmentation and the purchase power , were n’t   beeing apropriatelly sold . By that time , with all the qauntitative information I ’ve got , I was not    able to figure out the main reasons for that situation . So , I gathered some salesperson and asked   them to tell me about their selling process and imagine the customer jorney , to write and draw    some phrases and pictures that represented their approach . 

 I chose visualization because of its simplicity and ludical aspect . Also , when representing their   processes , the sellers would be able to explore some emotions and intangible facts that would   be very difficult to obtain using other tools . 

 I asked for 10 sellers to come and join the visualization process . 5 os them were top salesperson ,   specially in selling high - value added products . The other 5 , were not among the best salesperson   and basically could n’t sell any of the expensive ones . So , with all the group together , I explained   what was the objective of the session . After a brief chit - chat , I noticed that , at first glance , that   was nothing   unusual with thir selling arguments . So , that meant that was something else , not   so clear by then , that I shall obtain with the visualization . 

 I gave them some paper , coloured pens , some stickers and old magazines and asked them to   provide detailes about their selling process using clipping , words and pictures . Finished the   creation , that was time to share will the group all what was developed . The result of the   visualization was very enrichful . All of them drew their processes in a ludical and eschematical   way that made very clear where was the critical point that made some salesperson better in   selling expensite products than others . 

 I knew that the regular salesperson did n’t make much money ( some of them were in their firt   job ) , so they could n’t afford some of the products they were selling . Having that in mind and   looking at the pictures and clippings , I could notice that the best salesperson used some images   related to experience and satisfaction . The not so good salesperson , on the other hand , did n’t   used positive images and also used some images that revealed some social distance between   the salesperson and the customer , as if the product their were selling was only for rich people ,   away from their reality . 

 For me , the use of visualization made it possible to see opportunities in selling that with some   other tools would n’t be possible ( or , at least , more difficult to realise ) . With the results , the   company decided to offer the product as a benefit to all salesperson so they could experience   and get closed to the customers . Since then , I have always used visualization and other design   thinking tools during my corporate daily life .
### Output: 