Learning Launch Tool 

 Challenge 

 I work in a technology company , in the supply chain management department , and the main   challenge at the moment is that in recent years the company has not managed to significantly   increase its client portfolio , whether other private companies or end consumers . This situation   has generated sales to decrease gradually in the last 2 years . So , the main challenge is to get a   large number of new clients in order to boost sales that , despite continuing to generate positive   margins for the company , are not part of the ideal results scenario . 

 Selection 

 I believe that the learning launch tool will help us to determine the best way to launch a more   precise and effective sales campaign in order to retain the current clients and get new ones .   Because as Christian Horn mention in one of the course videos , sometimes the traditional approach not   always works and we have to make some experimentation with the market trough tests in order   to realize if our ideas are actually facts or just assumptions . It seems like the common way of   emailing and calling clients of the company isn´t opening new paths for the business . 

 Application 

 For our first launch we are going to have a team ( formed by colleagues from different   departments ) that is going to explore how we can use a new channel of interaction with clients in   order to have a deeper engagement trough webinars ( for the corporate clients ) and gather   information about their real needs ; which channels of communication and sales they prefer ;    determine what kind payment they prefer , what are the principal barriers that its business   presents in   terms of technology   and how we can help them , etc . Those clients are going to receive   some feedback and recommendations for their business along the activity . The positive aspect   here is that apart from having an approach with them , they are going to be in our database for   future campaigns . At this point it ’s important to mention that as we could see on week four , our   first teamwork will find if their ideas meet the client ’s needs by confirming and disconfirming   facts . 

 On the other hand , the other teamwork is going to focus the efforts on the final consumers by   creating two different landing pages , this sales channel is going to be completely new for the   company so a digital marketer will be contacted to do the publicity . In that context , one of the   landing pages will be oriented to provide a high - ticket hardware product with one free year of   technical support and the other one a standard price with some percentage of discount . So   potential customers are going to register first trough some advertising on social media and then   will be directed to those landing pages . At the end they will have 3 options , the high - ticket landing   page , the standard discount one or not buying anything . 

 Insight and Approach 

 It was very interesting to see the results of both tests . On the one hand , our first team , which had   focused on the corporate sector , realized that their current clients were not innovating in   technology as well as the company itself . That led to less demand for hardware and software . At   first glance it was thought that it was because they had preferred other providers , but this was   not the case . While a key point of the potential new customers was the short payment time that   was being offered to them , so it was decided to give a longer payment term for the first 3   purchases and thus retain them . 

 Regarding the second team , great was the surprise when the percentage of final consumers who   bought the vast majority preferred to pay the prices of the most elaborated products in order to   have a free technical support service for a year . With this , we wanted to identify if clients   preferred something premium or standard . Thanks to this information , we know that we can   promote high value - added sales thanks to a basic technical service , which will be presented by   customers only on sporadic occasions , but in this way , they feel more secure in buying . 

 This is how thanks to these two tests we mitigate our doubts regarding this great problem that   was occurring . Now with the information collected we will be able to focus more on each positive   point and reach customers more effectively . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch Tool 

 Challenge 

 I work in a technology company , in the supply chain management department , and the main   challenge at the moment is that in recent years the company has not managed to significantly   increase its client portfolio , whether other private companies or end consumers . This situation   has generated sales to decrease gradually in the last 2 years . So , the main challenge is to get a   large number of new clients in order to boost sales that , despite continuing to generate positive   margins for the company , are not part of the ideal results scenario . 

 Selection 

 I believe that the learning launch tool will help us to determine the best way to launch a more   precise and effective sales campaign in order to retain the current clients and get new ones .   Because as Christian Horn mention in one of the course videos , sometimes the traditional approach not   always works and we have to make some experimentation with the market trough tests in order   to realize if our ideas are actually facts or just assumptions . It seems like the common way of   emailing and calling clients of the company isn´t opening new paths for the business . 

 Application 

 For our first launch we are going to have a team ( formed by colleagues from different   departments ) that is going to explore how we can use a new channel of interaction with clients in   order to have a deeper engagement trough webinars ( for the corporate clients ) and gather   information about their real needs ; which channels of communication and sales they prefer ;    determine what kind payment they prefer , what are the principal barriers that its business   presents in   terms of technology   and how we can help them , etc . Those clients are going to receive   some feedback and recommendations for their business along the activity . The positive aspect   here is that apart from having an approach with them , they are going to be in our database for   future campaigns . At this point it ’s important to mention that as we could see on week four , our   first teamwork will find if their ideas meet the client ’s needs by confirming and disconfirming   facts . 

 On the other hand , the other teamwork is going to focus the efforts on the final consumers by   creating two different landing pages , this sales channel is going to be completely new for the   company so a digital marketer will be contacted to do the publicity . In that context , one of the   landing pages will be oriented to provide a high - ticket hardware product with one free year of   technical support and the other one a standard price with some percentage of discount . So   potential customers are going to register first trough some advertising on social media and then   will be directed to those landing pages . At the end they will have 3 options , the high - ticket landing   page , the standard discount one or not buying anything . 

 Insight and Approach 

 It was very interesting to see the results of both tests . On the one hand , our first team , which had   focused on the corporate sector , realized that their current clients were not innovating in   technology as well as the company itself . That led to less demand for hardware and software . At   first glance it was thought that it was because they had preferred other providers , but this was   not the case . While a key point of the potential new customers was the short payment time that   was being offered to them , so it was decided to give a longer payment term for the first 3   purchases and thus retain them . 

 Regarding the second team , great was the surprise when the percentage of final consumers who   bought the vast majority preferred to pay the prices of the most elaborated products in order to   have a free technical support service for a year . With this , we wanted to identify if clients   preferred something premium or standard . Thanks to this information , we know that we can   promote high value - added sales thanks to a basic technical service , which will be presented by   customers only on sporadic occasions , but in this way , they feel more secure in buying . 

 This is how thanks to these two tests we mitigate our doubts regarding this great problem that   was occurring . Now with the information collected we will be able to focus more on each positive   point and reach customers more effectively .
### Output: 