Reflection • Storytelling 

 Challenge 

 The social media channels of the corporation I work at are not having the expected   response , although they are being managed by an agency . I believe it is a matter of   content , because it has a good follower base but their posts are focused on selling   and prices and discounts and so on , so the engagement is very low and not getting   results . 

 Selection & Application 

 I think Storytelling would be a great tool to optimize the content and it will help us to   create deep and better relationships with our clients and even our workers . We need   to bring that different element to stand out from the competition.​ ​At first we will have   to select what type of client we want to approach , then know them well : ask where   they come from , what they want , what they need , what they do n’t know , etc . Then   create content with energy , passion , something our audience can be excited about   and feel identified . 

 Insight & Approach 

 At first we have to become more relatable and human as a brand and a company .   So by collaborating with influencers and opinion leaders we can show them our   experience . Also with companies like hotels , airlines and travel agencies we can   make alliances to improve this experience and help our brand be known , and share   this in online and offline media . On another note , sharing a little bit about the   company , such as “ behind the scenes ” processes , our leaders sharing some advice ,   workers talking about their experience will help with the employer branding part . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection • Storytelling 

 Challenge 

 The social media channels of the corporation I work at are not having the expected   response , although they are being managed by an agency . I believe it is a matter of   content , because it has a good follower base but their posts are focused on selling   and prices and discounts and so on , so the engagement is very low and not getting   results . 

 Selection & Application 

 I think Storytelling would be a great tool to optimize the content and it will help us to   create deep and better relationships with our clients and even our workers . We need   to bring that different element to stand out from the competition.​ ​At first we will have   to select what type of client we want to approach , then know them well : ask where   they come from , what they want , what they need , what they do n’t know , etc . Then   create content with energy , passion , something our audience can be excited about   and feel identified . 

 Insight & Approach 

 At first we have to become more relatable and human as a brand and a company .   So by collaborating with influencers and opinion leaders we can show them our   experience . Also with companies like hotels , airlines and travel agencies we can   make alliances to improve this experience and help our brand be known , and share   this in online and offline media . On another note , sharing a little bit about the   company , such as “ behind the scenes ” processes , our leaders sharing some advice ,   workers talking about their experience will help with the employer branding part .
### Output: 