Example Reflection – Visualization 

 Challenge 

 I am currently involved in a project to offer ecommerce / online solutions to SMEs in Brazil ( not only   for trading online but also solutions that allow online customers to engage with brick and mortar   businesses ) . Though the Brazilian market presents many ecommerce platforms for those who want   to sell on the internet or build an online presence , most of the ecommerce websites work directly   with trade , while sectors like industry , services and agriculture have a much lower share . With that in   mind , my team ( two partners and I ) have done a market research to understand which industry   would be eager to adopt ecommerce / online solutions but still did n’t have any products / services   which would be better fitted to their needs . With the research we were able to select an industry   and to collect some data in loco . 

 Selection 

 Since I was taking a course on Design Thinking and in order to understand better the businesses   owners ’ view of ecommerce I ended up deciding for the visualization tool . The choice was made   mainly due to the lack of experience and because I took in consideration some words from the video   Visualization Tool of week 1 which basically says that to improve visualization skills we must   practice . So we decided to practice . 

 Application 

 After defining the industry , we made some contacts and were able to engage in small talk with some   businesses owners initially , visiting the most open - minded later ( three owners by team member ,   nine in total ) . We had some data in hand but no crystalized information . To have a better   understanding of the businesses owners ’ profiles and based on one example of the book Designing   for Growth : A Design Thinking Tool Kit for Managers and also the example of the MeYouHealth   personas I proposed an exercise which would consist of a matrix 2X2 that measured two things : the   level of knowledge among businesses owners about ecommerce and the importance they believed   ecommerce has or could have in their businesses . We were able to find four personas , since the   Clueless one to the Frustrated as shown in the figure 1 below . 

 Figure 1 – Businesses owners ’ personas 

 To find the personas we took a list of around 20 attributes and characteristics from the business   owners we were able to observe during our talks and visits . Then we distributed each item of the list   inside each square according the similarity presented with both dimensions ( Clueless = less   knowledge X less importance , Skeptical = more knowledge X less importance , Busy = less knowledge   X more importance , Frustrated = more knowledge X more importance ) . After allocating the items we   were able to define the business owners ’ personas . 

 Insight 

 The exercise allowed us to understand better some aspects of our potential customers . During it we   were able to set an array of dimensions with which we can explore and run more experiments .   Though it was not already focused on the problems we want to solve we really think our team is   better prepared to present to each one of the business owners we talked until now solutions that will   fit into their expectations and in many cases exceed them . The exercise was only the first step , we   still need to understand what are the real needs and unarticulated desires and how we can develop   and offer products and services that will reach those needs and expectations . 

 Approach 

 We really believe the Design Thinking tools will be of great help during the process and I think   specially the learning launch tool . In fact we discovered that setting the platform is not the hard part ,   the great problem is to set a platform that really answers business owners ’ and customers ’   expectations at the same time . With more practice we probably will be able to find much more   insights and develop solutions that really create value for those who are going to use them . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Visualization 

 Challenge 

 I am currently involved in a project to offer ecommerce / online solutions to SMEs in Brazil ( not only   for trading online but also solutions that allow online customers to engage with brick and mortar   businesses ) . Though the Brazilian market presents many ecommerce platforms for those who want   to sell on the internet or build an online presence , most of the ecommerce websites work directly   with trade , while sectors like industry , services and agriculture have a much lower share . With that in   mind , my team ( two partners and I ) have done a market research to understand which industry   would be eager to adopt ecommerce / online solutions but still did n’t have any products / services   which would be better fitted to their needs . With the research we were able to select an industry   and to collect some data in loco . 

 Selection 

 Since I was taking a course on Design Thinking and in order to understand better the businesses   owners ’ view of ecommerce I ended up deciding for the visualization tool . The choice was made   mainly due to the lack of experience and because I took in consideration some words from the video   Visualization Tool of week 1 which basically says that to improve visualization skills we must   practice . So we decided to practice . 

 Application 

 After defining the industry , we made some contacts and were able to engage in small talk with some   businesses owners initially , visiting the most open - minded later ( three owners by team member ,   nine in total ) . We had some data in hand but no crystalized information . To have a better   understanding of the businesses owners ’ profiles and based on one example of the book Designing   for Growth : A Design Thinking Tool Kit for Managers and also the example of the MeYouHealth   personas I proposed an exercise which would consist of a matrix 2X2 that measured two things : the   level of knowledge among businesses owners about ecommerce and the importance they believed   ecommerce has or could have in their businesses . We were able to find four personas , since the   Clueless one to the Frustrated as shown in the figure 1 below . 

 Figure 1 – Businesses owners ’ personas 

 To find the personas we took a list of around 20 attributes and characteristics from the business   owners we were able to observe during our talks and visits . Then we distributed each item of the list   inside each square according the similarity presented with both dimensions ( Clueless = less   knowledge X less importance , Skeptical = more knowledge X less importance , Busy = less knowledge   X more importance , Frustrated = more knowledge X more importance ) . After allocating the items we   were able to define the business owners ’ personas . 

 Insight 

 The exercise allowed us to understand better some aspects of our potential customers . During it we   were able to set an array of dimensions with which we can explore and run more experiments .   Though it was not already focused on the problems we want to solve we really think our team is   better prepared to present to each one of the business owners we talked until now solutions that will   fit into their expectations and in many cases exceed them . The exercise was only the first step , we   still need to understand what are the real needs and unarticulated desires and how we can develop   and offer products and services that will reach those needs and expectations . 

 Approach 

 We really believe the Design Thinking tools will be of great help during the process and I think   specially the learning launch tool . In fact we discovered that setting the platform is not the hard part ,   the great problem is to set a platform that really answers business owners ’ and customers ’   expectations at the same time . With more practice we probably will be able to find much more   insights and develop solutions that really create value for those who are going to use them .
### Output: 