Shamsun Fawzy 

 Reflection – Mind Mapping 

 Challenge & Selection 

 Mind mapping is a powerful tool that I use to look for patterns and insights in the   large quantity of data . Together with my design team , I work in a home   furnishing retail company , creating inspirational , beautiful and functional home   furnishing solutions to create a better everday life for the many people in our   local market . In order to turn their dreams into beautiful , functional solutions ; we   conduct home visits . We visit 30 homes every two years and collect qualified and   detailed information . We interview people with different living situations to   understand their needs , their physical surroundings , the activities at home and   their dreams . We take photographs of their homes . 

 The physical spaces that they are living in , their living situations , their tastes , the   income levels and their wants and dreams differ a lot . Once we gather the data ,   we look at similarities and we categorise the people into personas . In order to   generate ideas , we mind map our findings with a group of diverse background   colleagues . This gives us an opportunity to translate the insights into design   criteria . With the design criterias we pick , we create solutions in our media to   solve the needs and dreams of our customers . 

 Application 

 Last year , after completing the home visit for our primary market area , we set   up a workshop and invite the sales , logistics and customer relations teams   together with the design team . We gave them the data and let them explore the   findings on their own . Then we made teams of five and asked them to cluster the   stuff they found interesting and worth finding a solution for . There were themes   like “ lack of space ” , “ safety ” , etc . The teams created insight statements for the   themes . “ Lack of space ” becomes people ca n’t figure out how to organise their   personal and shared areas at home . “ Safety ” becomes families with small   children are in need of safety solutions at home , however some of them are   unaware of that . Then the teams identified the insights related to each cluster   and noted the connections . 

 Insight 

 By applying the mind mapping tool , we were ready to establish design criteria for   the what if idea generation . We asked the participants to tour the store media by   keeping in mind the mind mapping that they have generated and come back to   the workshop . We asked them if anything possible what design criteria they   would want to implement as a solution in the store . They have come up with new   ideas that were easy to implement in the store . Organise your living throughout   all areas of the home was the biggest focus possibility that could be implemented 

 with small , clever and inspirational solutions . After implementing the ideas ( as   small tests ) in the selected media , we see an increase in sales . We continued to   implement the ideas in the medias and at the end of the year the overall   customer satisfaction index in inspiration increased from 72 % to 80 % . 

 Approach 

 Since I have seen the benefits of mind mapping tool and generating ideas with   different background colleagues , I might consider applying the same metodology   in improving the customer shopping experience in the store or in other   innovative projects together with my team . Although it is taking more time to   explore , it is worth the effort ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Shamsun Fawzy
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Shamsun Fawzy 

 Reflection – Mind Mapping 

 Challenge & Selection 

 Mind mapping is a powerful tool that I use to look for patterns and insights in the   large quantity of data . Together with my design team , I work in a home   furnishing retail company , creating inspirational , beautiful and functional home   furnishing solutions to create a better everday life for the many people in our   local market . In order to turn their dreams into beautiful , functional solutions ; we   conduct home visits . We visit 30 homes every two years and collect qualified and   detailed information . We interview people with different living situations to   understand their needs , their physical surroundings , the activities at home and   their dreams . We take photographs of their homes . 

 The physical spaces that they are living in , their living situations , their tastes , the   income levels and their wants and dreams differ a lot . Once we gather the data ,   we look at similarities and we categorise the people into personas . In order to   generate ideas , we mind map our findings with a group of diverse background   colleagues . This gives us an opportunity to translate the insights into design   criteria . With the design criterias we pick , we create solutions in our media to   solve the needs and dreams of our customers . 

 Application 

 Last year , after completing the home visit for our primary market area , we set   up a workshop and invite the sales , logistics and customer relations teams   together with the design team . We gave them the data and let them explore the   findings on their own . Then we made teams of five and asked them to cluster the   stuff they found interesting and worth finding a solution for . There were themes   like “ lack of space ” , “ safety ” , etc . The teams created insight statements for the   themes . “ Lack of space ” becomes people ca n’t figure out how to organise their   personal and shared areas at home . “ Safety ” becomes families with small   children are in need of safety solutions at home , however some of them are   unaware of that . Then the teams identified the insights related to each cluster   and noted the connections . 

 Insight 

 By applying the mind mapping tool , we were ready to establish design criteria for   the what if idea generation . We asked the participants to tour the store media by   keeping in mind the mind mapping that they have generated and come back to   the workshop . We asked them if anything possible what design criteria they   would want to implement as a solution in the store . They have come up with new   ideas that were easy to implement in the store . Organise your living throughout   all areas of the home was the biggest focus possibility that could be implemented 

 with small , clever and inspirational solutions . After implementing the ideas ( as   small tests ) in the selected media , we see an increase in sales . We continued to   implement the ideas in the medias and at the end of the year the overall   customer satisfaction index in inspiration increased from 72 % to 80 % . 

 Approach 

 Since I have seen the benefits of mind mapping tool and generating ideas with   different background colleagues , I might consider applying the same metodology   in improving the customer shopping experience in the store or in other   innovative projects together with my team . Although it is taking more time to   explore , it is worth the effort !
### Output: 