DESIGN THINKING - VISUALIZATION 

 CHALLENGE AND SELECTION 

 I work at the position of content manager and my basic goal is to lead my team   to get a final , good , needful content prepared . But to get content to the point ,   it ’s very necessary to understand the customer and his needs properly . For this   task I use visualization as a tool . I think visualization in the form of empathy   maps ,   experience   maps ,   etc . ,   can   be   a   game   changer   in   this 

 regard .   An empathy map is a collaborative visualization used to articulate   what we know about a particular type of user . It externalizes knowledge about   users in order to create a shared understanding of user needs , and aid in   decision making . 

 APPLICATION 

 First I divide my team of 8 members into groups of 2 and then ask them each   to give me an empathy map on the same customer . I often give them a time   frame . Also I instruct them to keep in mind the basic structure of the empathy   maps i.e. , the four quadrants ( Says , Thinks , Does , and Feels ) of - course with the   customer in the middle . 

 The Says quadrant contains what the user says out loud in an interview or   some other usability study . The Thinks quadrant captures what the user is   thinking throughout the experience . Ask yourself ( from the qualitative research   gathered ): what occupies the user ’s thoughts ? What matters to the user ? It is   possible to have the same content in both Says and Thinks . However , pay   special attention to what users think , but may not be willing to   vocalize . The Does quadrant encloses the actions the user takes . From the   research , what does the user physically do ? How does the user go about doing   it ? The Feels quadrant is the user ’s emotional state , often represented as an   adjective plus a short sentence for context . Ask yourself : what worries the   user ? What does the user get excited about ? How does the user feel about the   experience ? 

 Each group is free to access the data required for the mapping by any means   they   can   arrange   for   example    user   interviews , field   studies , diary 

 studies , listening sessions , or qualitative surveys . As soon as the groups are   ready with their individual maps , I call up a discussion session . Then each   group presents their maps and their view of the customer and his needs . We   have an evaluation of each point discussed under each heads . After a complete   reviewing activity I give my inferences from all the maps and also give a revised   final empathy map to follow for the content creation to my team . 

 INSIGHT & APPROACH 

 The basic insight which I get from this activity is that the final empathy map 

 gives the team a better understanding of the customer and his needs which in 

 turn helps them to create a better and specific content for the customer .   What 

 user or persona will you map ? Will you map a persona or an individual user ? 

 Converge to cluster and synthesize : In this step , the team moves through the 

 stickies on the board collaboratively and clusters similar notes that belong to the 

 same quadrant . Name your clusters with themes that represent each group ( for 

 example , “ validation from others ” or “ research ” ) . Repeat themes in each 

 quadrant if necessary . The activity of clustering facilitates discussion and 

 alignment — the goal being to arrive at a shared understanding of your user by all 

 team members . Depending on the purpose of your empathy map , polish and 

 digitize the output accordingly . Be sure to include the user , any outstanding 

 questions , and the date and version number . 

 I found that visualization should be one of the starting steps for design thinking . 

 The other time I would also like to include the storytelling method along with the 

 visualization method so that my team can have a better understanding of the 

 requirements as well as they can also connect to the need in a much better way . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING - VISUALIZATION 

 CHALLENGE AND SELECTION 

 I work at the position of content manager and my basic goal is to lead my team   to get a final , good , needful content prepared . But to get content to the point ,   it ’s very necessary to understand the customer and his needs properly . For this   task I use visualization as a tool . I think visualization in the form of empathy   maps ,   experience   maps ,   etc . ,   can   be   a   game   changer   in   this 

 regard .   An empathy map is a collaborative visualization used to articulate   what we know about a particular type of user . It externalizes knowledge about   users in order to create a shared understanding of user needs , and aid in   decision making . 

 APPLICATION 

 First I divide my team of 8 members into groups of 2 and then ask them each   to give me an empathy map on the same customer . I often give them a time   frame . Also I instruct them to keep in mind the basic structure of the empathy   maps i.e. , the four quadrants ( Says , Thinks , Does , and Feels ) of - course with the   customer in the middle . 

 The Says quadrant contains what the user says out loud in an interview or   some other usability study . The Thinks quadrant captures what the user is   thinking throughout the experience . Ask yourself ( from the qualitative research   gathered ): what occupies the user ’s thoughts ? What matters to the user ? It is   possible to have the same content in both Says and Thinks . However , pay   special attention to what users think , but may not be willing to   vocalize . The Does quadrant encloses the actions the user takes . From the   research , what does the user physically do ? How does the user go about doing   it ? The Feels quadrant is the user ’s emotional state , often represented as an   adjective plus a short sentence for context . Ask yourself : what worries the   user ? What does the user get excited about ? How does the user feel about the   experience ? 

 Each group is free to access the data required for the mapping by any means   they   can   arrange   for   example    user   interviews , field   studies , diary 

 studies , listening sessions , or qualitative surveys . As soon as the groups are   ready with their individual maps , I call up a discussion session . Then each   group presents their maps and their view of the customer and his needs . We   have an evaluation of each point discussed under each heads . After a complete   reviewing activity I give my inferences from all the maps and also give a revised   final empathy map to follow for the content creation to my team . 

 INSIGHT & APPROACH 

 The basic insight which I get from this activity is that the final empathy map 

 gives the team a better understanding of the customer and his needs which in 

 turn helps them to create a better and specific content for the customer .   What 

 user or persona will you map ? Will you map a persona or an individual user ? 

 Converge to cluster and synthesize : In this step , the team moves through the 

 stickies on the board collaboratively and clusters similar notes that belong to the 

 same quadrant . Name your clusters with themes that represent each group ( for 

 example , “ validation from others ” or “ research ” ) . Repeat themes in each 

 quadrant if necessary . The activity of clustering facilitates discussion and 

 alignment — the goal being to arrive at a shared understanding of your user by all 

 team members . Depending on the purpose of your empathy map , polish and 

 digitize the output accordingly . Be sure to include the user , any outstanding 

 questions , and the date and version number . 

 I found that visualization should be one of the starting steps for design thinking . 

 The other time I would also like to include the storytelling method along with the 

 visualization method so that my team can have a better understanding of the 

 requirements as well as they can also connect to the need in a much better way .
### Output: 