Reflection- Mind Mapping 

 Challenge 

 In order to increase revenues and better position ourselves in the market , it´s important that we   continue to please our customers , in both service and product range . This will ensure we are   better placed to compete against new entrants in the market , and that we can maintain / increase a   price premium for our products . Our current understanding of customers needs / wants is fairly   limited , and customer knowledge is concentrated to a few individuals in the sales team , whereas   the business development team who develop new potential products have limited customer   empathy . The challenge is use increased customer empathy to generate ideas for new products   and services . 

 Selection 

 The tool selected was Mind Mapping . This tool was selected because it quickly and easily allows   insights about customers gained through previous works with other tools ( storytelling , etc ) to be   shared with the whole team and used as a springboard to generate new ideas . It is the segway   from understanding of our current state ( “ what is ” ) to an innovative business development   pathway ( “ what if ” ) , and is perfect for a multi - disciplinary team . 

 Application 

 Data collected in using previous tools in the design thinking methodology was spread around the   room in which the workshop was carried out . The workshop was run over half a day , and featured   a multidisciplinary team , including commercial , operational , new product development , logistics   and strategy team members . Participants were invited to discuss current state “ what is ” , with the   assistance of the information collated , and share experiences to give a common base of   understanding from which to generate ideas . 

 Participants were then given post its notes and asked to give a “ first burst ” of ideas based on the   material displayed in the room and the initial discussions . This was done in the “ silent sharing ”   mechanism , whereby participants write down their ideas in silence , and then afterwards share   them with the rest of the group . These post it notes were then placed up on the wall , with a   couple of very basic pattern groupings based on whether the idea related to new products , or   services . 

 Next , participants were asked to choose at random a couple of post it notes of ideas from the wall ,   and try to further develop these ideas , and draw connections between different ideas ( e.g. a new   product and a new service ) to create compound ideas of increased value . The new ideas were then   placed back onto the wall , along with the original ideas . A couple of extra round of idea generation   and development were carried out . 

 As a second stage , to group the ideas into more definitive themes and to assess the timeline of the   idea ( i.e. short term , medium term , long term ) the group was reduced to a couple of core 

 members to represent the key stake holding departments , with several facilitators . The facilitators   helped the stakeholders to rapidly categorise each of the ideas , and replace them around the   room based on their categories . In later stages the ideas of highest priority ( based on impact and   effort of implementation ) were developed into projects for rapid prototyping and implementation . 

 Insight 

 I found the tool very interesting and useful , having the information collected in advance and   spread out over the room gave real depth and added useful insights to the idea generation . I think   that both the quality and quantity of the ideas was increased because of the supporting material .   More broadly , this tool demonstrated to me the value of the design thinking process , following the   various stages of “ what is ” to “ what if ” and then in later stages going through “ what works ” and   “ what wows ” . 

 When using this tool I also found a lot of value keeping in mind the idea of the “ growth mindset ” ,   and this is one of the key aspects that I aim to keep thinking back on in future work . 

 Approach 

 If I was using the tool again I would send out relevant information to the participants in advance to   give them more time to absorb the “ as is ” information , as this time in the workshop was a little   more limited than ideal due to time pressures and the desire to get to the idea generation session .   I would like to try out sending information ( gathered through tools such as visualization and   storytelling ) one piece a day for the week leading up to the workshop , as I think this would build   up anticipation and generate interest and excitement , and also give the participants more time to   think of ideas in advance . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection- Mind Mapping 

 Challenge 

 In order to increase revenues and better position ourselves in the market , it´s important that we   continue to please our customers , in both service and product range . This will ensure we are   better placed to compete against new entrants in the market , and that we can maintain / increase a   price premium for our products . Our current understanding of customers needs / wants is fairly   limited , and customer knowledge is concentrated to a few individuals in the sales team , whereas   the business development team who develop new potential products have limited customer   empathy . The challenge is use increased customer empathy to generate ideas for new products   and services . 

 Selection 

 The tool selected was Mind Mapping . This tool was selected because it quickly and easily allows   insights about customers gained through previous works with other tools ( storytelling , etc ) to be   shared with the whole team and used as a springboard to generate new ideas . It is the segway   from understanding of our current state ( “ what is ” ) to an innovative business development   pathway ( “ what if ” ) , and is perfect for a multi - disciplinary team . 

 Application 

 Data collected in using previous tools in the design thinking methodology was spread around the   room in which the workshop was carried out . The workshop was run over half a day , and featured   a multidisciplinary team , including commercial , operational , new product development , logistics   and strategy team members . Participants were invited to discuss current state “ what is ” , with the   assistance of the information collated , and share experiences to give a common base of   understanding from which to generate ideas . 

 Participants were then given post its notes and asked to give a “ first burst ” of ideas based on the   material displayed in the room and the initial discussions . This was done in the “ silent sharing ”   mechanism , whereby participants write down their ideas in silence , and then afterwards share   them with the rest of the group . These post it notes were then placed up on the wall , with a   couple of very basic pattern groupings based on whether the idea related to new products , or   services . 

 Next , participants were asked to choose at random a couple of post it notes of ideas from the wall ,   and try to further develop these ideas , and draw connections between different ideas ( e.g. a new   product and a new service ) to create compound ideas of increased value . The new ideas were then   placed back onto the wall , along with the original ideas . A couple of extra round of idea generation   and development were carried out . 

 As a second stage , to group the ideas into more definitive themes and to assess the timeline of the   idea ( i.e. short term , medium term , long term ) the group was reduced to a couple of core 

 members to represent the key stake holding departments , with several facilitators . The facilitators   helped the stakeholders to rapidly categorise each of the ideas , and replace them around the   room based on their categories . In later stages the ideas of highest priority ( based on impact and   effort of implementation ) were developed into projects for rapid prototyping and implementation . 

 Insight 

 I found the tool very interesting and useful , having the information collected in advance and   spread out over the room gave real depth and added useful insights to the idea generation . I think   that both the quality and quantity of the ideas was increased because of the supporting material .   More broadly , this tool demonstrated to me the value of the design thinking process , following the   various stages of “ what is ” to “ what if ” and then in later stages going through “ what works ” and   “ what wows ” . 

 When using this tool I also found a lot of value keeping in mind the idea of the “ growth mindset ” ,   and this is one of the key aspects that I aim to keep thinking back on in future work . 

 Approach 

 If I was using the tool again I would send out relevant information to the participants in advance to   give them more time to absorb the “ as is ” information , as this time in the workshop was a little   more limited than ideal due to time pressures and the desire to get to the idea generation session .   I would like to try out sending information ( gathered through tools such as visualization and   storytelling ) one piece a day for the week leading up to the workshop , as I think this would build   up anticipation and generate interest and excitement , and also give the participants more time to   think of ideas in advance .
### Output: 