HOW SILENT ROAMERS TURNED INTO ACTIVE ONES ? 

 Challenge : 

 I have been working for a GSM company for a long time , one of the most challenging problems we   have seen was our customers communication habbits when they are abroad . They use our bundle   voice , data , sms packages without any fear in our home country , but we saw that when they go   abroad , some of them were not using their mobile packages , instead they were choosing to close   their telephones , they prefer to be silent . We focused on to solve our silent roamer problem , we   tried to solve “ How can we turn our silent roamers into active ones ? Also how can we decrease our   silent roamer percentage ? 

 Selection : 

 Mind Mapping tool was the most appropraite way to learn the reasons of our customers ’ behaviour ,   we thought that learning their insights was the most important thing that could gave a chance to us   to prepare appropraite roaming packages & campaigns for them .   Because mind mapping is looking   for patterns and insights in a large quantity of data you collected during your exploration of what is   the current reality . The goal is to establish criteria for the what - if idea generation phase . Which   comes next . Mind mapping provides a segway from what is to what if . 

 Application : 

 Initially we decided to organize a research phase to apply this method . First of all we segmented our   roaming customers according to their usage habbits as “ Silent Roamer ” , “ Occasional Roamer ” ,   “ Frequent Roamer ” . 

 Silent Roamer : Customers who do n’t use any voice , data & SMS tariffs whent they are abroad . 

 Occasional Roamer : Customers who use roaming packages temporarily , for ex 1 time out of their 2   trips . 

 Frequent Roamer : They use our all roaming packages . 

 First of all , our research team focused on the two segment , silent and occasional roamers . They   called silent roamers , tried to understand the reasons of being silent or closing mobile phones when   they are abroad . And also they called occasional roamers to try to understand their behavior . 

 Insight : 

 When we analyzed the research results , we saw that most of our silent customers wants to know   what to pay , they do n’t want to face with a roaming bill shock , they fear if they excess their packages   and if they have to pay big amounts . And also occasional roamers wanted to have tariffs easy to   understand , they do n’t want to deal with complex packages they want to do easy transactions . 

 Approach : 

 With analyzing these insights we reached by asking directly to our customers , we designed two   alternative packages for these two segments , first we made a test with a small of group and we   surprised by the change of our customers roaming communication habbits . We prepared small   packages with a limited usage , these packages stops when our customers consume the data or voice   limits in the package . So they bought and used our limited packages without any package excess fear .   After that packages our silent roamers decreased by % 25 . Also we launched “ Roam Like Home ”   Packages for our occasional roamers , these packages are activated by the first roaming usage , there 

 is no need to make an activation , with these packages our occasional roamers turned into active   users . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: HOW SILENT ROAMERS TURNED INTO ACTIVE ONES ? 

 Challenge : 

 I have been working for a GSM company for a long time , one of the most challenging problems we   have seen was our customers communication habbits when they are abroad . They use our bundle   voice , data , sms packages without any fear in our home country , but we saw that when they go   abroad , some of them were not using their mobile packages , instead they were choosing to close   their telephones , they prefer to be silent . We focused on to solve our silent roamer problem , we   tried to solve “ How can we turn our silent roamers into active ones ? Also how can we decrease our   silent roamer percentage ? 

 Selection : 

 Mind Mapping tool was the most appropraite way to learn the reasons of our customers ’ behaviour ,   we thought that learning their insights was the most important thing that could gave a chance to us   to prepare appropraite roaming packages & campaigns for them .   Because mind mapping is looking   for patterns and insights in a large quantity of data you collected during your exploration of what is   the current reality . The goal is to establish criteria for the what - if idea generation phase . Which   comes next . Mind mapping provides a segway from what is to what if . 

 Application : 

 Initially we decided to organize a research phase to apply this method . First of all we segmented our   roaming customers according to their usage habbits as “ Silent Roamer ” , “ Occasional Roamer ” ,   “ Frequent Roamer ” . 

 Silent Roamer : Customers who do n’t use any voice , data & SMS tariffs whent they are abroad . 

 Occasional Roamer : Customers who use roaming packages temporarily , for ex 1 time out of their 2   trips . 

 Frequent Roamer : They use our all roaming packages . 

 First of all , our research team focused on the two segment , silent and occasional roamers . They   called silent roamers , tried to understand the reasons of being silent or closing mobile phones when   they are abroad . And also they called occasional roamers to try to understand their behavior . 

 Insight : 

 When we analyzed the research results , we saw that most of our silent customers wants to know   what to pay , they do n’t want to face with a roaming bill shock , they fear if they excess their packages   and if they have to pay big amounts . And also occasional roamers wanted to have tariffs easy to   understand , they do n’t want to deal with complex packages they want to do easy transactions . 

 Approach : 

 With analyzing these insights we reached by asking directly to our customers , we designed two   alternative packages for these two segments , first we made a test with a small of group and we   surprised by the change of our customers roaming communication habbits . We prepared small   packages with a limited usage , these packages stops when our customers consume the data or voice   limits in the package . So they bought and used our limited packages without any package excess fear .   After that packages our silent roamers decreased by % 25 . Also we launched “ Roam Like Home ”   Packages for our occasional roamers , these packages are activated by the first roaming usage , there 

 is no need to make an activation , with these packages our occasional roamers turned into active   users .
### Output: 