Reflection – Brainstorming & Visualization 

 Challenge – 

 I work as a Senior Deal Maker in a large IT organization and responsible to manage   and win large and strategic IT consultancy projects . Our clients are from across   industries such as financial services , manufacturing , Hi tech , Public sector , energy &   utilities , telecom & media etc . Every client challenge is unique and requires a   customised solution to match their needs . Every challenge also requires specific   understanding of the customer industry and or specific business and technology   expertise . At times these experts are mobilized from across the world ( task force ) and   are collocated and we create “ war room ” . One of the most important tasks for us is to   have a clear and common understanding of the client issues and needs to be able to   propose a fitting and winning solution . This is known as the “ what is ” phase of the   design thinking process 

 Selection – 

 We use several design thinking tools in the process such as brainstorming ,   visualization , storytelling , learning launch , prototyping , etc . The design thinking tool   that is selected for this assignment is Brainstorming & Visualization . Brainstorming   sessions can be a very effective tool but to deliver on the objectives within a   stipulated time requires certain amount of facilitation , moderation and management . It   is also important to ensure everyone is heard and engaged through the process . The   Visualization tool also if not managed properly can result in a messy board with too   many and or unclear messages . 

 Application – 

 We use a combination of brainstorming & visualization technique which we call 1 , 2 ,   4 principle . before we start proposing and thinking of the solution , we spend the first   half of the session to creating a common understanding of the customer challenge .   For this we first ask the participants to read the client requirements and make   individual notes . ( the time allotted varies according to the size of the problem and   opportunity ) . Then we make pairs of two and ask them to share their views and notes   and come to a common understanding . Then , we make groups of 4 and ask them to   discuss , share notes and gain common understanding . Finally , we ask both the   teams to nominate one person who will with the help of post it notes describe the   groups common understanding of the client requirements . 

 Insight & Approach - 

 We found this approach to be most effective when we must engage large groups of   experts . This process ensures everyone is heard and their thought are immediately 

 validated or invalidated by their peers in intimate setting instead of in large forums . It   also allows people to immediately test their ideas with their peers and strengthen   their arguments . The design thinking tools of visualization allows the group to capture   their inputs which then becomes the design principles for the solution that we   propose to the client . We use different colours and size of post it notes for describing   major and sub categories which also helps in mind mapping when we start writing our   proposed solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Brainstorming & Visualization 

 Challenge – 

 I work as a Senior Deal Maker in a large IT organization and responsible to manage   and win large and strategic IT consultancy projects . Our clients are from across   industries such as financial services , manufacturing , Hi tech , Public sector , energy &   utilities , telecom & media etc . Every client challenge is unique and requires a   customised solution to match their needs . Every challenge also requires specific   understanding of the customer industry and or specific business and technology   expertise . At times these experts are mobilized from across the world ( task force ) and   are collocated and we create “ war room ” . One of the most important tasks for us is to   have a clear and common understanding of the client issues and needs to be able to   propose a fitting and winning solution . This is known as the “ what is ” phase of the   design thinking process 

 Selection – 

 We use several design thinking tools in the process such as brainstorming ,   visualization , storytelling , learning launch , prototyping , etc . The design thinking tool   that is selected for this assignment is Brainstorming & Visualization . Brainstorming   sessions can be a very effective tool but to deliver on the objectives within a   stipulated time requires certain amount of facilitation , moderation and management . It   is also important to ensure everyone is heard and engaged through the process . The   Visualization tool also if not managed properly can result in a messy board with too   many and or unclear messages . 

 Application – 

 We use a combination of brainstorming & visualization technique which we call 1 , 2 ,   4 principle . before we start proposing and thinking of the solution , we spend the first   half of the session to creating a common understanding of the customer challenge .   For this we first ask the participants to read the client requirements and make   individual notes . ( the time allotted varies according to the size of the problem and   opportunity ) . Then we make pairs of two and ask them to share their views and notes   and come to a common understanding . Then , we make groups of 4 and ask them to   discuss , share notes and gain common understanding . Finally , we ask both the   teams to nominate one person who will with the help of post it notes describe the   groups common understanding of the client requirements . 

 Insight & Approach - 

 We found this approach to be most effective when we must engage large groups of   experts . This process ensures everyone is heard and their thought are immediately 

 validated or invalidated by their peers in intimate setting instead of in large forums . It   also allows people to immediately test their ideas with their peers and strengthen   their arguments . The design thinking tools of visualization allows the group to capture   their inputs which then becomes the design principles for the solution that we   propose to the client . We use different colours and size of post it notes for describing   major and sub categories which also helps in mind mapping when we start writing our   proposed solution .
### Output: 