Reflection - Mind Mapping 

 Challenge & Selection 

 The tool I choose is Mind Mapping , I use it in the What Is process to identify the patterns and 

 insights from the large amount of data we have gathered . It takes 7 steps to run through the 

 mind mapping process , including holding a yard sale , inviting customers , offering tours to them , 

 knowing what appeals to them , gathering their feedback , identify the valuable insights and 

 therefore translating the insights into criteria . 

 However , it poses great challenge to carry it out for the first time , especially under the Covid-19 

 pandemic , so we have decided to do this on a virtual meeting , which requires a lot of 

 preparation . 

 Application 

 We have invited 21 customers , after carefully selecting them to ensure that this group of 

 customers covers the base of the whole customer group , to gather their thoughts on our 

 ready - to - launch new product about whether they like the flavor , the convenience of taking it , etc . 

 In light of the pandemic , they are not able to attend our off - line event , so we have send them the 

 product in advance . They are not allowed to taste our new product until the online event . 

 During the online conference , we invite them to test our products by asking them to imagine they 

 have just bought this form supermarket , then open the package and try it . 

 Later , they have been given 30 minutes to fill in the forms we have mailed to them beforehand , 

 and they invite them to describe how they feel and share all these with us . 

 We would record their feedback and their conversations to further analyse , and them translate 

 their insights in to our further design criteria to help us in developing other related products . 

 Insight & Approach 

 What we have found through this is that our customers ’ feedback vary very much , which 

 originate from their individual differences . It has take us a lot of time to further analyse and draw 

 patterns from their feedback . 

 Considering this is a experiment conducted under Covid-19 pandemic , the quality of online 

 conversation is impacted . We would take further measures to enhance the efficiency and 

 communication quality in real offline events . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Mind Mapping 

 Challenge & Selection 

 The tool I choose is Mind Mapping , I use it in the What Is process to identify the patterns and 

 insights from the large amount of data we have gathered . It takes 7 steps to run through the 

 mind mapping process , including holding a yard sale , inviting customers , offering tours to them , 

 knowing what appeals to them , gathering their feedback , identify the valuable insights and 

 therefore translating the insights into criteria . 

 However , it poses great challenge to carry it out for the first time , especially under the Covid-19 

 pandemic , so we have decided to do this on a virtual meeting , which requires a lot of 

 preparation . 

 Application 

 We have invited 21 customers , after carefully selecting them to ensure that this group of 

 customers covers the base of the whole customer group , to gather their thoughts on our 

 ready - to - launch new product about whether they like the flavor , the convenience of taking it , etc . 

 In light of the pandemic , they are not able to attend our off - line event , so we have send them the 

 product in advance . They are not allowed to taste our new product until the online event . 

 During the online conference , we invite them to test our products by asking them to imagine they 

 have just bought this form supermarket , then open the package and try it . 

 Later , they have been given 30 minutes to fill in the forms we have mailed to them beforehand , 

 and they invite them to describe how they feel and share all these with us . 

 We would record their feedback and their conversations to further analyse , and them translate 

 their insights in to our further design criteria to help us in developing other related products . 

 Insight & Approach 

 What we have found through this is that our customers ’ feedback vary very much , which 

 originate from their individual differences . It has take us a lot of time to further analyse and draw 

 patterns from their feedback . 

 Considering this is a experiment conducted under Covid-19 pandemic , the quality of online 

 conversation is impacted . We would take further measures to enhance the efficiency and 

 communication quality in real offline events .
### Output: 