Example Reflection – Storytelling       Challenge & Selection      Last year the regulation about the home broadband internet was changed . Before the   regulation , the speed of the internet was limited after you reached to some amount of   specific quota . As an example , let ’s say I have a tariff 50 GB with 24 Mbps speed internet .   Although I ’ve spent the 50 GB internet , I was still able to use internet ( because I have an   unlimited tariff ) . However , my speed would be decreased . After that regulation , the speed   wo n’t decrease anymore .    The challenge was ; launching this big news with an impressive way to catch consumer ’s   attention in order to higher our brand awareness and gain new customers . However , we   were always high - speed internet concept on our communication . We needed a different   approach .    We made a small research . We talked to people and start thinking why we need high - speed   internet . If our internet speed slows down , what happens ? What do we do mostly online ?   The result was we mostly watch videos , use social media , watch movies and listen music . In   brief , we consume contents . At that time , what the mostly content consumed was funny cat   videos . We also learned that because of the economic problems people started to spend   more time at home watching movies on Netflix etc .    The news was big and we wanted to share this news in a positive and effective way . Thus ,   we wanted to use storytelling tool by putting us in our consumers ’ shoes and show what the   high - speed internet will cause .      Application      Technology is developing and internet is getting faster . So , consumer wants faster internet in   order to consume more content and also faster internet leads to more content   consumption . There is a dual relationship between content consumption and high - speed   internet .    So we used storytelling tool and tell our story on the consumers ’ point of view about freely   content consumption with a high - speed internet .    There were two neighbors . One neighbor living upstairs owns our fiber internet product . The   other one living down stairs suddenly realizes that cats were dropping from the ceiling . The   couple was shocked and confused . He climbs stairs in order to find out what is going on .   Once the upstairs neighbor opens the door , downstairs neighbor sees lots of internet   contents like social media influencers , social media signs , movie characters , game characters   and etc . The upstairs neighbor says “ I do n’t turn off my internet because my fiber internet is   high - speed and limitless . ”    Our slogan was “ To make your home full of internet content , our fiber internet is limitless   from now on ” . We also made some short ads too saying that ; “ watch and watch and watch ,   your internet is limitless ” “ listen and listen your music … Your internet wo n’t come to an   end ” etc . 

 Insight & Approach      Our insight was people started to spend most of their time at home consuming content like   watching movies online , watching videos on Youtube , listening music online etc . They   needed high - speed internet to consume content . However , their speed was lower after   consuming a limited quota . So they was used to it , but with the new regulation this problem   will be over .    It was a regulation , so all the company ’s services will be better . However , if we launch our   campaign first , add a value and tell this news with a story , we ’ll be more effective than the   competitors .    We used insights of the consumers to shape our story and tell them our fiber internet   service lets you free . You are limitless on high - speed internet . We also offer them free usage   of some social media product meaning even if you use internet with quota , using these   specific products wo n’t affect / lower your quota . It was our added value .    Consumers liked our new approach and ad very much . Our internet product sales , brand   awareness increased . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling       Challenge & Selection      Last year the regulation about the home broadband internet was changed . Before the   regulation , the speed of the internet was limited after you reached to some amount of   specific quota . As an example , let ’s say I have a tariff 50 GB with 24 Mbps speed internet .   Although I ’ve spent the 50 GB internet , I was still able to use internet ( because I have an   unlimited tariff ) . However , my speed would be decreased . After that regulation , the speed   wo n’t decrease anymore .    The challenge was ; launching this big news with an impressive way to catch consumer ’s   attention in order to higher our brand awareness and gain new customers . However , we   were always high - speed internet concept on our communication . We needed a different   approach .    We made a small research . We talked to people and start thinking why we need high - speed   internet . If our internet speed slows down , what happens ? What do we do mostly online ?   The result was we mostly watch videos , use social media , watch movies and listen music . In   brief , we consume contents . At that time , what the mostly content consumed was funny cat   videos . We also learned that because of the economic problems people started to spend   more time at home watching movies on Netflix etc .    The news was big and we wanted to share this news in a positive and effective way . Thus ,   we wanted to use storytelling tool by putting us in our consumers ’ shoes and show what the   high - speed internet will cause .      Application      Technology is developing and internet is getting faster . So , consumer wants faster internet in   order to consume more content and also faster internet leads to more content   consumption . There is a dual relationship between content consumption and high - speed   internet .    So we used storytelling tool and tell our story on the consumers ’ point of view about freely   content consumption with a high - speed internet .    There were two neighbors . One neighbor living upstairs owns our fiber internet product . The   other one living down stairs suddenly realizes that cats were dropping from the ceiling . The   couple was shocked and confused . He climbs stairs in order to find out what is going on .   Once the upstairs neighbor opens the door , downstairs neighbor sees lots of internet   contents like social media influencers , social media signs , movie characters , game characters   and etc . The upstairs neighbor says “ I do n’t turn off my internet because my fiber internet is   high - speed and limitless . ”    Our slogan was “ To make your home full of internet content , our fiber internet is limitless   from now on ” . We also made some short ads too saying that ; “ watch and watch and watch ,   your internet is limitless ” “ listen and listen your music … Your internet wo n’t come to an   end ” etc . 

 Insight & Approach      Our insight was people started to spend most of their time at home consuming content like   watching movies online , watching videos on Youtube , listening music online etc . They   needed high - speed internet to consume content . However , their speed was lower after   consuming a limited quota . So they was used to it , but with the new regulation this problem   will be over .    It was a regulation , so all the company ’s services will be better . However , if we launch our   campaign first , add a value and tell this news with a story , we ’ll be more effective than the   competitors .    We used insights of the consumers to shape our story and tell them our fiber internet   service lets you free . You are limitless on high - speed internet . We also offer them free usage   of some social media product meaning even if you use internet with quota , using these   specific products wo n’t affect / lower your quota . It was our added value .    Consumers liked our new approach and ad very much . Our internet product sales , brand   awareness increased .
### Output: 