Challenge   I am a digital product manager working for a B2B enterprise organisation in India . At my   organisation we sell a lot of products ( both online and offline ) providing different benefits to   schools . The product which I was heading was the first SaaS product of our organisation . The   challenge that we were facing was that our user group was showing a lot of reluctance in   product adoption due to which the sales for the product had been stagnant for around a year .   There were a lot of complaints from the sales team that the small time players are eating away a   good share of their market on the grounds of pricing . After speaking to the sales teams and   trying to understand how they were pitching to the prospects I could understand that our   audience were not able to see value our product offered them . After seeing a lot of failures , the   sales team had their shoulders down , which if not checked would result in further decrease in   sales .      Selection   I chose storytelling as a tool because , I was addressing my target audience ( sales team ) during   a sales kick off conference and during such meetings a lot of numbers are thrown at the   participants with almost no 2 way interaction . I wanted my audience to feel connected to the   case I was about to make to them .     Application    I began the story pretending to be a person looking to set up a new school but with minimal idea   of managing a business . This person is seeking advice from people on how he should go about   setting up the operations side . As the story began , I kept asking the audience ( the sales team )   for what are the steps needed to step up an operationally efficient world class school . As and   when a problem came up , I made a note of the problem on a board . All along the story I kept   taking note of the time and monetary estimation of all the problems mentioned on the board .   Need the end of the story , I began showing my audience how our product could help them   achieve the same goals in much lesser time and save money at the same time . When I summed   up the monetary benefits and the number of days our product could save for the client , there   was a pin drop silence in the room for about a minute . The amount a client had invested in   setting up our system for an year could be easily recovered in the first two months itself . I too   did n’t say a word for a minute to let the information sink in . Then I quickly concluded my talk in a   minute . To my surprise , I was greeted with a standing ovation of the type which only a CEO or   the MDs get .      Approach and insights     After the response I got from my pitch , I am very sure of two things . If you have to appeal to   anyone or atleast come in their notice , the most important thing to put yourself in their place   from where the listener can relate himself to . Once you have the person ’s attention , the second   important component is having a story which asks them a question and eventually the story   itself answers the question . 

 I have used storytelling as a tool before also , but there were a lot of intricacies left unaddressed   which did n’t give the feeling of completion . With time I have learned to improve on all these   small points , and after doing this course I can clearly see all the places I could still improve   upon .   Next time I am set up with such a task I would love to use visualization to convey my message   in a more intriguing way to my audience . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge   I am a digital product manager working for a B2B enterprise organisation in India . At my   organisation we sell a lot of products ( both online and offline ) providing different benefits to   schools . The product which I was heading was the first SaaS product of our organisation . The   challenge that we were facing was that our user group was showing a lot of reluctance in   product adoption due to which the sales for the product had been stagnant for around a year .   There were a lot of complaints from the sales team that the small time players are eating away a   good share of their market on the grounds of pricing . After speaking to the sales teams and   trying to understand how they were pitching to the prospects I could understand that our   audience were not able to see value our product offered them . After seeing a lot of failures , the   sales team had their shoulders down , which if not checked would result in further decrease in   sales .      Selection   I chose storytelling as a tool because , I was addressing my target audience ( sales team ) during   a sales kick off conference and during such meetings a lot of numbers are thrown at the   participants with almost no 2 way interaction . I wanted my audience to feel connected to the   case I was about to make to them .     Application    I began the story pretending to be a person looking to set up a new school but with minimal idea   of managing a business . This person is seeking advice from people on how he should go about   setting up the operations side . As the story began , I kept asking the audience ( the sales team )   for what are the steps needed to step up an operationally efficient world class school . As and   when a problem came up , I made a note of the problem on a board . All along the story I kept   taking note of the time and monetary estimation of all the problems mentioned on the board .   Need the end of the story , I began showing my audience how our product could help them   achieve the same goals in much lesser time and save money at the same time . When I summed   up the monetary benefits and the number of days our product could save for the client , there   was a pin drop silence in the room for about a minute . The amount a client had invested in   setting up our system for an year could be easily recovered in the first two months itself . I too   did n’t say a word for a minute to let the information sink in . Then I quickly concluded my talk in a   minute . To my surprise , I was greeted with a standing ovation of the type which only a CEO or   the MDs get .      Approach and insights     After the response I got from my pitch , I am very sure of two things . If you have to appeal to   anyone or atleast come in their notice , the most important thing to put yourself in their place   from where the listener can relate himself to . Once you have the person ’s attention , the second   important component is having a story which asks them a question and eventually the story   itself answers the question . 

 I have used storytelling as a tool before also , but there were a lot of intricacies left unaddressed   which did n’t give the feeling of completion . With time I have learned to improve on all these   small points , and after doing this course I can clearly see all the places I could still improve   upon .   Next time I am set up with such a task I would love to use visualization to convey my message   in a more intriguing way to my audience .
### Output: 