Challenge & Selection 

 I work for a large organisation in the financial industry sector and my role is to provide the business   and senior management with customer insight so that business decisions can be made by not only   focussing on income but also to obsessively focus on the customer . Storytelling is a great tool in   meetings or debriefs to bring our customer voice to life and to influence business change . 

 Storytelling is useful in far more situations than most leaders realize such as inspiring the   organization , setting a vision , teaching important lessons , defining culture and values , and explaining   who our customers are and what they believe . In addition , storytelling is useful when heavy   influence is required like leading change , or making recommendations to the senior stakeholders in   the business . Often , our senior stakeholder do get overloaded with lots of presentations as well as   data for their strategic decision making , a story will allow them to remember the presentation much   better compared to numbers . 

 Application 

 I have a story about using storytelling . As a business we are making constant business decisions   based on growth and ROI . Once , the business made a decision to make operational changes to a   business unit that had a great income opportunity but they not know how these changes would   impact the customer . I have told the business a story about a vulnerable customer who was   negatively impacted by the changes and told his / her story to the internal decision makers and what   the customer experienced and said . 

 Insight & Approach 

 It allowed the business to cross correct their plans to ensure that they fully focus on customer   experience and the implication it has on the customer when they made operational changes . The   story of the customer bought the issue clearly to life and was told across the business . Senior   stakeholders were able to bring the customers to the heart of the decision making process without   compromising financials or ROI . It is now encouraged to always have a customer story during key   meetings . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 I work for a large organisation in the financial industry sector and my role is to provide the business   and senior management with customer insight so that business decisions can be made by not only   focussing on income but also to obsessively focus on the customer . Storytelling is a great tool in   meetings or debriefs to bring our customer voice to life and to influence business change . 

 Storytelling is useful in far more situations than most leaders realize such as inspiring the   organization , setting a vision , teaching important lessons , defining culture and values , and explaining   who our customers are and what they believe . In addition , storytelling is useful when heavy   influence is required like leading change , or making recommendations to the senior stakeholders in   the business . Often , our senior stakeholder do get overloaded with lots of presentations as well as   data for their strategic decision making , a story will allow them to remember the presentation much   better compared to numbers . 

 Application 

 I have a story about using storytelling . As a business we are making constant business decisions   based on growth and ROI . Once , the business made a decision to make operational changes to a   business unit that had a great income opportunity but they not know how these changes would   impact the customer . I have told the business a story about a vulnerable customer who was   negatively impacted by the changes and told his / her story to the internal decision makers and what   the customer experienced and said . 

 Insight & Approach 

 It allowed the business to cross correct their plans to ensure that they fully focus on customer   experience and the implication it has on the customer when they made operational changes . The   story of the customer bought the issue clearly to life and was told across the business . Senior   stakeholders were able to bring the customers to the heart of the decision making process without   compromising financials or ROI . It is now encouraged to always have a customer story during key   meetings .
### Output: 