Challange & selection 

 I work in a Software Solutions company as a Lead Marketeer of the Health Product we offer . We knew we   had to up our game as company and provide or clients ( Hospitals ) with a mobile app ( Personal Health   Record ) that helped them connect with their clients ( patients ) . The challenge was that this app should be   sufficiently attractive to the patients as in “ cool and modern ” but also be safe and professional , patients   should find the info they were looking for and use it to find the hospitals offer in healthcare such as doctors   attending there and specialty branches . Also it had to be formal and reliable app since it was going to carry   the hospitals logo and hold the patient ’s sensitive information ( lab results and previous appointments ) ,   we really had to know what the users would want to see in it in order to be compelled to download it and   give a hospital an app that they could be comfortable with to put their brand on it . 

 Feature wise we knew what a PHR had to have and the requirements from our clients , but we did have to   look into the users . First my team and I ( Marketing collaborators in the Marketing Department of the   company ) decided we needed to interact with the target beneficiaries of the app so we went to hospitals   to identify the potential users , this would help to form the personas used in the UX execution of the design   and see if we could invite them to our mind mapping ( my chosen tool ) event . 

 We identified these users and developed personas from them : 

 1 . Futures moms   2 . Chronic patients   3 . Caretakers of the chronic patients   4 . Parents to small children looking for specialty doctors or choosing the family doctor   5 . Physical therapy ( post operation or accidental ) 

 Application 

 After pairing up with our Beta Client ( hospital that wanted to be our Beta in order to help us develop the   app and obtain financial benefits when it was finished ) we developed a way to lure our target patients   exchanging discount on future doctor ’s appointments in exchange of their time to participate in our   investigation . 

 For the activity , we engaged the participants in two different activities : 

 1st we used the ethnographic method for them to answer : How was the experience for them to choose a   hospital and a doctor when they were looking for healthcare services ? We had our team , one UX   developer and the software developer take notes ; even the PR person from the hospital was invited to   listen in on the participants input . 

 On a 2nd activity we developed a mind mapping scenery where we generated different “ sections ” of things   they could see in an app represented with photos : 

    Buying goods while in the hospital 

    Charged services 

    Billing services 

    Catered services 

    Food related services 

    Accessing doctors 

    Doctors related information 

    Accessing their medical info ( history ) 

    Mobile app expected features 

    Choosing facilities specifications 

    Extra ( wishful thinking ) 

 For Personas development and Interviews we used the methodology suggested in the book DESIGN   THINKING BUSINESS INNOVATION by : MAURICIO VIANNA , YSMAR VIANNA , ISABEL ADLER , BRENDA   LUCENA , BEATRIZ RUSSO ) 

 Insight & Approach 

 What I learned from conducting this exercise was really exciting . We as a team learned a lot from the   different ways people look for healthcare , we discovered that a lot of them ( especially pregnant women )   “ shop around ” in different hospitals budgeting certain parts of their experience and not negotiating   others . Patients today really do “ shop around ” for a doctor using worth of mouth , recommendations , and   checking “ trashing sites ” where people go to exhibit bad experiences , also they check on the internet   credentials and hospital certifications , specifically here in Monterrey being so close to Texas , they care a   lot if the hospital and their doctors have international certifications and compliance or partnerships with   renowned hospitals in the USA and verify it on the internet . 

 Based on all of these insight we came up with a huge list of criteria that our app had to comply with , in   order to satisfy what the app users would expect to find in an app and compel them to download it . 

 I discovered that the most valuable aspect of this experience was seeing how all of this persons are careful   buyers that are informed and that many of the givens we previously had were not even mentioned by our   targeted users . I also think that we had envisioned a good app to put out there before this , but with all   the info gathered from our exercise we will be referencing this experiment many times in the future , and   I now know , we will actually be able to offer the patients a very useful tool for them to check our client ’s   hospital . In the same way the hospital is going to have a way to really connect with their patients and   potential customers providing them with a one - one connection and improving their experience with the   hospital at the reach of their palm , by doing so the hospital gets an edge in this highly competed industry . 

 As for me I will keep using design thinking to innovate since in my industry if you do n’t innovate you die . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challange & selection 

 I work in a Software Solutions company as a Lead Marketeer of the Health Product we offer . We knew we   had to up our game as company and provide or clients ( Hospitals ) with a mobile app ( Personal Health   Record ) that helped them connect with their clients ( patients ) . The challenge was that this app should be   sufficiently attractive to the patients as in “ cool and modern ” but also be safe and professional , patients   should find the info they were looking for and use it to find the hospitals offer in healthcare such as doctors   attending there and specialty branches . Also it had to be formal and reliable app since it was going to carry   the hospitals logo and hold the patient ’s sensitive information ( lab results and previous appointments ) ,   we really had to know what the users would want to see in it in order to be compelled to download it and   give a hospital an app that they could be comfortable with to put their brand on it . 

 Feature wise we knew what a PHR had to have and the requirements from our clients , but we did have to   look into the users . First my team and I ( Marketing collaborators in the Marketing Department of the   company ) decided we needed to interact with the target beneficiaries of the app so we went to hospitals   to identify the potential users , this would help to form the personas used in the UX execution of the design   and see if we could invite them to our mind mapping ( my chosen tool ) event . 

 We identified these users and developed personas from them : 

 1 . Futures moms   2 . Chronic patients   3 . Caretakers of the chronic patients   4 . Parents to small children looking for specialty doctors or choosing the family doctor   5 . Physical therapy ( post operation or accidental ) 

 Application 

 After pairing up with our Beta Client ( hospital that wanted to be our Beta in order to help us develop the   app and obtain financial benefits when it was finished ) we developed a way to lure our target patients   exchanging discount on future doctor ’s appointments in exchange of their time to participate in our   investigation . 

 For the activity , we engaged the participants in two different activities : 

 1st we used the ethnographic method for them to answer : How was the experience for them to choose a   hospital and a doctor when they were looking for healthcare services ? We had our team , one UX   developer and the software developer take notes ; even the PR person from the hospital was invited to   listen in on the participants input . 

 On a 2nd activity we developed a mind mapping scenery where we generated different “ sections ” of things   they could see in an app represented with photos : 

    Buying goods while in the hospital 

    Charged services 

    Billing services 

    Catered services 

    Food related services 

    Accessing doctors 

    Doctors related information 

    Accessing their medical info ( history ) 

    Mobile app expected features 

    Choosing facilities specifications 

    Extra ( wishful thinking ) 

 For Personas development and Interviews we used the methodology suggested in the book DESIGN   THINKING BUSINESS INNOVATION by : MAURICIO VIANNA , YSMAR VIANNA , ISABEL ADLER , BRENDA   LUCENA , BEATRIZ RUSSO ) 

 Insight & Approach 

 What I learned from conducting this exercise was really exciting . We as a team learned a lot from the   different ways people look for healthcare , we discovered that a lot of them ( especially pregnant women )   “ shop around ” in different hospitals budgeting certain parts of their experience and not negotiating   others . Patients today really do “ shop around ” for a doctor using worth of mouth , recommendations , and   checking “ trashing sites ” where people go to exhibit bad experiences , also they check on the internet   credentials and hospital certifications , specifically here in Monterrey being so close to Texas , they care a   lot if the hospital and their doctors have international certifications and compliance or partnerships with   renowned hospitals in the USA and verify it on the internet . 

 Based on all of these insight we came up with a huge list of criteria that our app had to comply with , in   order to satisfy what the app users would expect to find in an app and compel them to download it . 

 I discovered that the most valuable aspect of this experience was seeing how all of this persons are careful   buyers that are informed and that many of the givens we previously had were not even mentioned by our   targeted users . I also think that we had envisioned a good app to put out there before this , but with all   the info gathered from our exercise we will be referencing this experiment many times in the future , and   I now know , we will actually be able to offer the patients a very useful tool for them to check our client ’s   hospital . In the same way the hospital is going to have a way to really connect with their patients and   potential customers providing them with a one - one connection and improving their experience with the   hospital at the reach of their palm , by doing so the hospital gets an edge in this highly competed industry . 

 As for me I will keep using design thinking to innovate since in my industry if you do n’t innovate you die .
### Output: 