United States Army Academy- Learning Launch 

 Challenge 

 Jamar is a publishing house based in Jordan , that is specialized in publishing   and translating books related to Design and Entrepreneurship . We usually sell our books   through several channels like : Bookstores , online stores , our own online store , and other ways ,   but one of the most important channels is participating international book fairs . We participate   yearly in 6 - 8 international book fairs that sells Arabic books , and we do extremely well at it , due   to our specialization . But after the universal Lockdown , all the book fairs were postponed . And   our sales dropped down severely . And as my crucial part in sales and Business Development and   Innovation department , I must find other solutions to overcome the losses , and to create new   revenue streams , and to make use of our existing products , or let ’s call it ( our value proposed )   using new channels or new value creation . So as our management team sat and discussed what   is our deep offering , we discovered that we do n’t sell books ( only ) , we Publish Knowledge by   any means , whether books or other ways . We do what it takes to spread the knowledge ,   therefore , we Decided to try a new Selling Concept , which is United States Army Academy , which is   giving Short Courses   ( 2 - 3 Hours ) Amended with a Certificate of Completion based on the   materials given in our books . 

 Selection 

 Our Innovation team is familiar with other Design thinking approaches , so at the beginning we   Gathered lots of information about our target audience and through empathetic interviews to   understand what motivates people to learn , and we visualized the concept through basic   sketches to make the idea more visible to the interviewees . And after that we Selected the   ( Learning Launch ) approach to test the idea through 3 Phases , to validate the appeal of the Idea   and the viability and feasibility of it . 

 Application 

 Phase1 : Free Workshops 

 Using the Learning Launch form , we set the text as the following 

 At this phase since it ’s for free , we knew many people would join and the total number of   participants were 4500 . 

 And to check an example of those free online workshops , follow this link   https://www.youtube.com/watch?v=Z4fO_NAFQ3c 

 And we collected as much feedback as possible from the audience and they were interested in   more in - depth lectures and many asked for Certification of attendance to add it to their   portfolio . 

 Phase 2 : Paid Live workshops 

 Key assumptions to test   Launch Number 2 

 We Believe , people are welling to pay for   value if a good content is presented and that   people are more motivated when they get a   certification of completion 

 Who : Free workshop Attendees , and email   marketing to Entrepreneurs and Designers .   Where : Using Zoom and a Landing Page to   register .   How : make secured exclusive 2 days   workshops for attendees .   Cost : 200 USD to Build the landing page and   zoom subscription , plus cost sharing model   with the lecturer .   Time : 4 weeks preparation and to get   feedback between each workshop . 

 As a Result of this experiment , we learnt that people are really welling to invest in themselves ,   and the first paid workshop we had around 30 people who registered and Paid 150 USD to   attend those workshops . 

 To check the Landing page of the event created , follow the link   https://www.japublishers.com/events/ws2/ 

 Key assumptions to test   Launch Number 1 

 We Believe that people are interested in   Creating new solutions and our Material is   very appealing to them , so we will hold a   Free Workshops for people to learn 

 Who : Use our data base from online store   and Social media followers .   Where : Using virtual medium like zoom   How : Advertise for people to join for free and   benefit from the best books authors and   learn .   Cost : around 250 USD for the whole program   Time : 2 Weeks preparations and 1 - week   actual program 

 Phase 3 : Launching the online Academy 

 Key assumptions to test   Launch Number 3 

 From our experience we Believe people are   welling to invest in themselves with the right   content and with an award of completion , so   we will offer a short inexpensive online   course from our books and have short   quizzes to attain their certificate , and we will   start with a free short course to validate the   assumption . 

 Who : Workshop attendees and our online   shoppers .   Where : Unique Online Platform on our   website   How : Short Videos about certain book   designed by the innovation team .   Cost : Cost of Production of each Course to   create and edit is 300 USD   Time : 3 weeks Shooting 3 weeks Editing and   Marketing 

 As a start we made a promotional video to see interaction , to check an example follow the link 

 https://www.youtube.com/watch?v=yWEqiyia-Qs 

 Insights 

 In Applying the tool and make small investments to test the market before spending too much   money , we have learnt how successful this tool   can be , we have learnt that spending 800 USD is   better than falling in love with your idea and spend 8000 USD to create the perfect Platform and   then fail , we still do not know the final result of the viability of the overall project , but we can   build on facts rather than assumptions , and if it fails we can say from experience why it did fail ,   and without losing a fortune , also it gave the team a sense of agile management approach , since   everyone were somehow involved , sales people in making the material , accountants in making   the budgets , Developers in setting the pages up , Creative Design team , in making the ads , and   everyone else were part of the process . 

 Approach 

 In the Next Projects , I could think of Practicing Storytelling along with Visualizing , because in the   Empathy Phase or the What is phase , people got a little bit tiered and maybe bored , so mixing   some stories from people we met in Book fairs or regular life experiences and give it a bit of   informality during the focus group session would help us to get more deep on people ’s   thoughts . Also , maybe to use the Napkin Pitch method would help people involved to fill it as   they understood the concept . And express in their words , what is the Big Idea , what are the   benefits , how to execute it and how to make it feasible and viable to the business . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: United States Army Academy- Learning Launch 

 Challenge 

 Jamar is a publishing house based in Jordan , that is specialized in publishing   and translating books related to Design and Entrepreneurship . We usually sell our books   through several channels like : Bookstores , online stores , our own online store , and other ways ,   but one of the most important channels is participating international book fairs . We participate   yearly in 6 - 8 international book fairs that sells Arabic books , and we do extremely well at it , due   to our specialization . But after the universal Lockdown , all the book fairs were postponed . And   our sales dropped down severely . And as my crucial part in sales and Business Development and   Innovation department , I must find other solutions to overcome the losses , and to create new   revenue streams , and to make use of our existing products , or let ’s call it ( our value proposed )   using new channels or new value creation . So as our management team sat and discussed what   is our deep offering , we discovered that we do n’t sell books ( only ) , we Publish Knowledge by   any means , whether books or other ways . We do what it takes to spread the knowledge ,   therefore , we Decided to try a new Selling Concept , which is United States Army Academy , which is   giving Short Courses   ( 2 - 3 Hours ) Amended with a Certificate of Completion based on the   materials given in our books . 

 Selection 

 Our Innovation team is familiar with other Design thinking approaches , so at the beginning we   Gathered lots of information about our target audience and through empathetic interviews to   understand what motivates people to learn , and we visualized the concept through basic   sketches to make the idea more visible to the interviewees . And after that we Selected the   ( Learning Launch ) approach to test the idea through 3 Phases , to validate the appeal of the Idea   and the viability and feasibility of it . 

 Application 

 Phase1 : Free Workshops 

 Using the Learning Launch form , we set the text as the following 

 At this phase since it ’s for free , we knew many people would join and the total number of   participants were 4500 . 

 And to check an example of those free online workshops , follow this link   https://www.youtube.com/watch?v=Z4fO_NAFQ3c 

 And we collected as much feedback as possible from the audience and they were interested in   more in - depth lectures and many asked for Certification of attendance to add it to their   portfolio . 

 Phase 2 : Paid Live workshops 

 Key assumptions to test   Launch Number 2 

 We Believe , people are welling to pay for   value if a good content is presented and that   people are more motivated when they get a   certification of completion 

 Who : Free workshop Attendees , and email   marketing to Entrepreneurs and Designers .   Where : Using Zoom and a Landing Page to   register .   How : make secured exclusive 2 days   workshops for attendees .   Cost : 200 USD to Build the landing page and   zoom subscription , plus cost sharing model   with the lecturer .   Time : 4 weeks preparation and to get   feedback between each workshop . 

 As a Result of this experiment , we learnt that people are really welling to invest in themselves ,   and the first paid workshop we had around 30 people who registered and Paid 150 USD to   attend those workshops . 

 To check the Landing page of the event created , follow the link   https://www.japublishers.com/events/ws2/ 

 Key assumptions to test   Launch Number 1 

 We Believe that people are interested in   Creating new solutions and our Material is   very appealing to them , so we will hold a   Free Workshops for people to learn 

 Who : Use our data base from online store   and Social media followers .   Where : Using virtual medium like zoom   How : Advertise for people to join for free and   benefit from the best books authors and   learn .   Cost : around 250 USD for the whole program   Time : 2 Weeks preparations and 1 - week   actual program 

 Phase 3 : Launching the online Academy 

 Key assumptions to test   Launch Number 3 

 From our experience we Believe people are   welling to invest in themselves with the right   content and with an award of completion , so   we will offer a short inexpensive online   course from our books and have short   quizzes to attain their certificate , and we will   start with a free short course to validate the   assumption . 

 Who : Workshop attendees and our online   shoppers .   Where : Unique Online Platform on our   website   How : Short Videos about certain book   designed by the innovation team .   Cost : Cost of Production of each Course to   create and edit is 300 USD   Time : 3 weeks Shooting 3 weeks Editing and   Marketing 

 As a start we made a promotional video to see interaction , to check an example follow the link 

 https://www.youtube.com/watch?v=yWEqiyia-Qs 

 Insights 

 In Applying the tool and make small investments to test the market before spending too much   money , we have learnt how successful this tool   can be , we have learnt that spending 800 USD is   better than falling in love with your idea and spend 8000 USD to create the perfect Platform and   then fail , we still do not know the final result of the viability of the overall project , but we can   build on facts rather than assumptions , and if it fails we can say from experience why it did fail ,   and without losing a fortune , also it gave the team a sense of agile management approach , since   everyone were somehow involved , sales people in making the material , accountants in making   the budgets , Developers in setting the pages up , Creative Design team , in making the ads , and   everyone else were part of the process . 

 Approach 

 In the Next Projects , I could think of Practicing Storytelling along with Visualizing , because in the   Empathy Phase or the What is phase , people got a little bit tiered and maybe bored , so mixing   some stories from people we met in Book fairs or regular life experiences and give it a bit of   informality during the focus group session would help us to get more deep on people ’s   thoughts . Also , maybe to use the Napkin Pitch method would help people involved to fill it as   they understood the concept . And express in their words , what is the Big Idea , what are the   benefits , how to execute it and how to make it feasible and viable to the business .
### Output: 