Reflection 	
   – 	
   Learning 	
   Launch 	
   	
    1 . 	
   Challenge 	
   and 	
   Selection 	
   	
    I 	
   worked 	
   with 	
   Design 	
   Thinking 	
   in 	
   a 	
   Project 	
   that 	
   was 	
   about 	
   Soccer 	
   Coaches . 	
   The 	
    Goal 	
   of 	
   the 	
   Project 	
   was 	
   to 	
   set 	
   up 	
   a 	
   Website 	
   where 	
   Soccer 	
   Coaches 	
   could 	
   find 	
   all 	
    soccer 	
   related 	
   content 	
   they 	
   needed 	
   for 	
   exercises 	
   or 	
   matches 	
   – 	
   for 	
   example 	
    Schedules 	
   for 	
   Trainingsessions , 	
   Information 	
   about 	
   the 	
   newest 	
   soccer 	
   tactics , 	
   etc .. 	
    The 	
   biggest 	
   Challenge 	
   within 	
   this 	
   Project 	
   was , 	
   that 	
   my 	
   Organization 	
   already 	
   had 	
    a 	
   website 	
   for 	
   Coaches 	
   but 	
   within 	
   the 	
   last 	
   three 	
   years 	
   the 	
   click-­‐rate 	
   had 	
   halved . 	
    We 	
   concluded 	
   that 	
   we 	
   had 	
   lost 	
   our 	
   users 	
   because 	
   our 	
   website 	
   did 	
   not 	
   met 	
   the 	
    needs 	
   of 	
   soccer 	
   coaches . 	
   	
    To 	
   find 	
   out 	
   what 	
   our 	
   Coaches 	
   needed 	
   I 	
   used 	
   Learning 	
   Launch . 	
   Learning 	
   Launch 	
   is 	
    a 	
   Tool 	
   that 	
   helps 	
   you 	
   to 	
   learn 	
   fast 	
   and 	
   cheap 	
   what 	
   your 	
   customers 	
   want 	
   or 	
   do 	
   not 	
    want . 	
   And 	
   as 	
   we 	
   had 	
   already 	
   collected 	
   tons 	
   of 	
   data 	
   about 	
   our 	
   customers 	
   it 	
   was 	
    essential 	
   to 	
   ask 	
   our 	
   selves 	
   four 	
   central 	
   question , 	
   which 	
   are 	
   mentioned 	
   in 	
   the 	
    video 	
   about 	
   Learning 	
   Launch : 	
    1 . 	
   What 	
   do 	
   we 	
   know ? 	
    2 . 	
   What 	
   do 	
   we 	
   not 	
   know ? 	
    3 . 	
   What 	
   do 	
   we 	
   need 	
   to 	
   know ? 	
    4 . 	
   How 	
   do 	
   we 	
   learn 	
   what 	
   we 	
   need 	
   to 	
   know ? 	
   	
    The 	
   reason 	
   why 	
   these 	
   question 	
   were 	
   decisive 	
   to 	
   us 	
   was 	
   the 	
   critical 	
   view 	
   they 	
   set 	
    on 	
   our 	
   existing 	
   website 	
   and 	
   work 	
   in 	
   the 	
   last 	
   yers . 	
   I 	
   have 	
   to 	
   say 	
   that 	
   in 	
   our 	
    country , 	
   Germany , 	
   we 	
   still 	
   were 	
   market 	
   leader 	
   at 	
   that 	
   time , 	
   that 	
   is 	
   why 	
   a 	
   critical 	
    view 	
   was 	
   necessary 	
   but 	
   also 	
   unusual 	
   for 	
   our 	
   organization . 	
   	
    2 . 	
   Application 	
   	
    Before 	
   we 	
   started 	
   using 	
   the 	
   „ Learning-­‐Launch-­‐Approach “ 	
   we 	
   usually 	
   made 	
   a 	
    business 	
   Plan , 	
   very 	
   detailed 	
   concept , 	
   set 	
   up 	
   a 	
   structure 	
   for 	
   the 	
   organization 	
   etc . 	
  	
   	
    My 	
   first 	
   step 	
   in 	
   the 	
   Learning-­‐Launch-­‐Process 	
   was 	
   to 	
   set 	
   up 	
   a 	
   team . 	
   Our 	
   team 	
    consisted 	
   of 	
   seven 	
   members , 	
   three 	
   of 	
   them 	
   were 	
   in 	
   charge 	
   for 	
   the 	
   existing 	
    website , 	
   one 	
   was 	
   working 	
   in 	
   our 	
   coaching-­‐department , 	
   one 	
   was 	
   our 	
   digital 	
    expert , 	
   one 	
   was 	
   me 	
   and 	
   the 	
   last 	
   one 	
   was 	
   a 	
   former 	
   national-­‐coach 	
   who 	
   was 	
    always 	
   skeptical 	
   about 	
   new 	
   ideas 	
   especially 	
   if 	
   it 	
   was 	
   about 	
   digital 	
   products . 	
   	
    The 	
   second 	
   step 	
   was 	
   to 	
   develop 	
   an 	
   idea 	
   for 	
   a 	
   new , 	
   better 	
   website , 	
   which 	
   could 	
    meet 	
   the 	
   needs 	
   of 	
   our 	
   coaches . 	
   Therefore 	
   we 	
   made 	
   several 	
   workshops 	
   with 	
   our 	
    group 	
   where 	
   we 	
   stated 	
   key 	
   assumptions 	
   and 	
   prioritize 	
   them 	
   regarding 	
   their 	
    effect , 	
   value , 	
   dependability 	
   and 	
   salability . 	
   At 	
   the 	
   end 	
   we 	
   selected 	
   one 	
   idea , 	
   which 	
    was 	
   for 	
   one 	
   specific 	
   group 	
   of 	
   soccer 	
   coaches . 	
   That 	
   made 	
   it 	
   easier 	
   for 	
   us 	
   to 	
    confirm 	
   or 	
   disconfirm 	
   the 	
   idea . 	
   The 	
   plan 	
   was 	
   to 	
   set 	
   up 	
   an 	
   App 	
   instead 	
   of 	
   a 	
    website , 	
   as 	
   we 	
   could 	
   tell 	
   from 	
   our 	
   existing 	
   data , 	
   that 	
   our 	
   target 	
   group 	
   was 	
    between 	
   25 	
   an 	
   40 , 	
   male 	
   and 	
   used 	
   their 	
   mobile 	
   for 	
   most 	
   of 	
   the 	
   time 	
   to 	
   get 	
    information 	
   about 	
   soccertraining 	
   and 	
   – tactics . 

 In 	
   a 	
   third 	
   step 	
   we 	
   tested 	
   our 	
   idea 	
   with 	
   a 	
   small 	
   number 	
   of 	
   coaches . 	
   We 	
   set 	
   up 	
   an 	
    App 	
   with 	
   only 	
   the 	
   very 	
   basic 	
   features . 	
   This 	
   test 	
   was 	
   cheap 	
   as 	
   we 	
   gave 	
   up 	
   the 	
   idea 	
    of 	
   implementing 	
   aspects 	
   like 	
   a 	
   contentmanagementsystem 	
   or 	
   a 	
    customerrelationshipmanagement . 	
   At 	
   the 	
   End 	
   of 	
   the 	
   test 	
   phase 	
   we 	
   asked 	
   the 	
    coaches 	
   to 	
   give 	
   us 	
   a 	
   feedback 	
   about 	
   our 	
   product . 	
   This 	
   feedback 	
   was 	
   important 	
    for 	
   the 	
   further 	
   development . 	
   	
    The 	
   last 	
   step 	
   was 	
   to 	
   face 	
   our 	
   selves 	
   with 	
   the 	
   four 	
   questions 	
   mentioned 	
   at 	
   the 	
    beginning . 	
   We 	
   concluded 	
   that 	
   we 	
   our 	
   App 	
   for 	
   soccer 	
   coaches 	
   would 	
   meet 	
   the 	
    needs 	
   of 	
   our 	
   users . 	
   So 	
   we 	
   continued 	
   the 	
   development 	
   of 	
   the 	
   app . 	
   	
   	
    3 . 	
   Insights 	
   and 	
   Approach 	
   	
    Applying 	
   Learning 	
   Launch 	
   was 	
   a 	
   very 	
   important 	
   to 	
   our 	
   organization 	
   and 	
   our 	
    project . 	
   We 	
   saved 	
   a 	
   lot 	
   of 	
   time 	
   and 	
   resources , 	
   because 	
   we 	
   did 	
   not 	
   set 	
   up 	
   a 	
   big 	
    plan 	
   including 	
   all 	
   “ what 	
   ifs ” . 	
   Instead 	
   we 	
   started 	
   right 	
   away 	
   with 	
   an 	
   experiment , 	
    which 	
   made 	
   it 	
   easier 	
   to 	
   learn 	
   about 	
   our 	
   customers 	
   and 	
   us . 	
   What 	
   the 	
   most 	
    important 	
   thing 	
   about 	
   implementing 	
   Learning 	
   Launch 	
   in 	
   our 	
   organization 	
   was 	
   to 	
    set 	
   the 	
   tone 	
   future 	
   projects . 	
   We 	
   all 	
   realized 	
   that 	
   the 	
   most 	
   important 	
   thing 	
   is 	
   to 	
    learn 	
   – 	
   as 	
   quickly 	
   as 	
   possible . 	
   With 	
   Learning 	
   Launch 	
   we 	
   were 	
   able 	
   to 	
   develop 	
   an 	
    idea , 	
   a 	
   hypothesis 	
   that 	
   was 	
   easy 	
   to 	
   test . 	
   	
    Next 	
   Time 	
   I 	
   will 	
   use 	
   Learning 	
   Launch 	
   I 	
   will 	
   set 	
   up 	
   a 	
   Team 	
   consisting 	
   with 	
   more 	
    critical 	
   members . 	
   The 	
   process 	
   of 	
   stating 	
   our 	
   hypothesis 	
   and 	
   doing 	
   the 	
   test 	
   was 	
    very 	
   long , 	
   that 	
   is 	
   why 	
   next 	
   time 	
   I 	
   would 	
   push 	
   my 	
   staff 	
   more 	
   and 	
   maybe 	
   get 	
   a 	
    deeper 	
   understanding 	
   of 	
   how 	
   you 	
   can 	
   structure 	
   and 	
   develop 	
   a 	
   test . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection 	
   – 	
   Learning 	
   Launch 	
   	
    1 . 	
   Challenge 	
   and 	
   Selection 	
   	
    I 	
   worked 	
   with 	
   Design 	
   Thinking 	
   in 	
   a 	
   Project 	
   that 	
   was 	
   about 	
   Soccer 	
   Coaches . 	
   The 	
    Goal 	
   of 	
   the 	
   Project 	
   was 	
   to 	
   set 	
   up 	
   a 	
   Website 	
   where 	
   Soccer 	
   Coaches 	
   could 	
   find 	
   all 	
    soccer 	
   related 	
   content 	
   they 	
   needed 	
   for 	
   exercises 	
   or 	
   matches 	
   – 	
   for 	
   example 	
    Schedules 	
   for 	
   Trainingsessions , 	
   Information 	
   about 	
   the 	
   newest 	
   soccer 	
   tactics , 	
   etc .. 	
    The 	
   biggest 	
   Challenge 	
   within 	
   this 	
   Project 	
   was , 	
   that 	
   my 	
   Organization 	
   already 	
   had 	
    a 	
   website 	
   for 	
   Coaches 	
   but 	
   within 	
   the 	
   last 	
   three 	
   years 	
   the 	
   click-­‐rate 	
   had 	
   halved . 	
    We 	
   concluded 	
   that 	
   we 	
   had 	
   lost 	
   our 	
   users 	
   because 	
   our 	
   website 	
   did 	
   not 	
   met 	
   the 	
    needs 	
   of 	
   soccer 	
   coaches . 	
   	
    To 	
   find 	
   out 	
   what 	
   our 	
   Coaches 	
   needed 	
   I 	
   used 	
   Learning 	
   Launch . 	
   Learning 	
   Launch 	
   is 	
    a 	
   Tool 	
   that 	
   helps 	
   you 	
   to 	
   learn 	
   fast 	
   and 	
   cheap 	
   what 	
   your 	
   customers 	
   want 	
   or 	
   do 	
   not 	
    want . 	
   And 	
   as 	
   we 	
   had 	
   already 	
   collected 	
   tons 	
   of 	
   data 	
   about 	
   our 	
   customers 	
   it 	
   was 	
    essential 	
   to 	
   ask 	
   our 	
   selves 	
   four 	
   central 	
   question , 	
   which 	
   are 	
   mentioned 	
   in 	
   the 	
    video 	
   about 	
   Learning 	
   Launch : 	
    1 . 	
   What 	
   do 	
   we 	
   know ? 	
    2 . 	
   What 	
   do 	
   we 	
   not 	
   know ? 	
    3 . 	
   What 	
   do 	
   we 	
   need 	
   to 	
   know ? 	
    4 . 	
   How 	
   do 	
   we 	
   learn 	
   what 	
   we 	
   need 	
   to 	
   know ? 	
   	
    The 	
   reason 	
   why 	
   these 	
   question 	
   were 	
   decisive 	
   to 	
   us 	
   was 	
   the 	
   critical 	
   view 	
   they 	
   set 	
    on 	
   our 	
   existing 	
   website 	
   and 	
   work 	
   in 	
   the 	
   last 	
   yers . 	
   I 	
   have 	
   to 	
   say 	
   that 	
   in 	
   our 	
    country , 	
   Germany , 	
   we 	
   still 	
   were 	
   market 	
   leader 	
   at 	
   that 	
   time , 	
   that 	
   is 	
   why 	
   a 	
   critical 	
    view 	
   was 	
   necessary 	
   but 	
   also 	
   unusual 	
   for 	
   our 	
   organization . 	
   	
    2 . 	
   Application 	
   	
    Before 	
   we 	
   started 	
   using 	
   the 	
   „ Learning-­‐Launch-­‐Approach “ 	
   we 	
   usually 	
   made 	
   a 	
    business 	
   Plan , 	
   very 	
   detailed 	
   concept , 	
   set 	
   up 	
   a 	
   structure 	
   for 	
   the 	
   organization 	
   etc . 	
  	
   	
    My 	
   first 	
   step 	
   in 	
   the 	
   Learning-­‐Launch-­‐Process 	
   was 	
   to 	
   set 	
   up 	
   a 	
   team . 	
   Our 	
   team 	
    consisted 	
   of 	
   seven 	
   members , 	
   three 	
   of 	
   them 	
   were 	
   in 	
   charge 	
   for 	
   the 	
   existing 	
    website , 	
   one 	
   was 	
   working 	
   in 	
   our 	
   coaching-­‐department , 	
   one 	
   was 	
   our 	
   digital 	
    expert , 	
   one 	
   was 	
   me 	
   and 	
   the 	
   last 	
   one 	
   was 	
   a 	
   former 	
   national-­‐coach 	
   who 	
   was 	
    always 	
   skeptical 	
   about 	
   new 	
   ideas 	
   especially 	
   if 	
   it 	
   was 	
   about 	
   digital 	
   products . 	
   	
    The 	
   second 	
   step 	
   was 	
   to 	
   develop 	
   an 	
   idea 	
   for 	
   a 	
   new , 	
   better 	
   website , 	
   which 	
   could 	
    meet 	
   the 	
   needs 	
   of 	
   our 	
   coaches . 	
   Therefore 	
   we 	
   made 	
   several 	
   workshops 	
   with 	
   our 	
    group 	
   where 	
   we 	
   stated 	
   key 	
   assumptions 	
   and 	
   prioritize 	
   them 	
   regarding 	
   their 	
    effect , 	
   value , 	
   dependability 	
   and 	
   salability . 	
   At 	
   the 	
   end 	
   we 	
   selected 	
   one 	
   idea , 	
   which 	
    was 	
   for 	
   one 	
   specific 	
   group 	
   of 	
   soccer 	
   coaches . 	
   That 	
   made 	
   it 	
   easier 	
   for 	
   us 	
   to 	
    confirm 	
   or 	
   disconfirm 	
   the 	
   idea . 	
   The 	
   plan 	
   was 	
   to 	
   set 	
   up 	
   an 	
   App 	
   instead 	
   of 	
   a 	
    website , 	
   as 	
   we 	
   could 	
   tell 	
   from 	
   our 	
   existing 	
   data , 	
   that 	
   our 	
   target 	
   group 	
   was 	
    between 	
   25 	
   an 	
   40 , 	
   male 	
   and 	
   used 	
   their 	
   mobile 	
   for 	
   most 	
   of 	
   the 	
   time 	
   to 	
   get 	
    information 	
   about 	
   soccertraining 	
   and 	
   – tactics . 

 In 	
   a 	
   third 	
   step 	
   we 	
   tested 	
   our 	
   idea 	
   with 	
   a 	
   small 	
   number 	
   of 	
   coaches . 	
   We 	
   set 	
   up 	
   an 	
    App 	
   with 	
   only 	
   the 	
   very 	
   basic 	
   features . 	
   This 	
   test 	
   was 	
   cheap 	
   as 	
   we 	
   gave 	
   up 	
   the 	
   idea 	
    of 	
   implementing 	
   aspects 	
   like 	
   a 	
   contentmanagementsystem 	
   or 	
   a 	
    customerrelationshipmanagement . 	
   At 	
   the 	
   End 	
   of 	
   the 	
   test 	
   phase 	
   we 	
   asked 	
   the 	
    coaches 	
   to 	
   give 	
   us 	
   a 	
   feedback 	
   about 	
   our 	
   product . 	
   This 	
   feedback 	
   was 	
   important 	
    for 	
   the 	
   further 	
   development . 	
   	
    The 	
   last 	
   step 	
   was 	
   to 	
   face 	
   our 	
   selves 	
   with 	
   the 	
   four 	
   questions 	
   mentioned 	
   at 	
   the 	
    beginning . 	
   We 	
   concluded 	
   that 	
   we 	
   our 	
   App 	
   for 	
   soccer 	
   coaches 	
   would 	
   meet 	
   the 	
    needs 	
   of 	
   our 	
   users . 	
   So 	
   we 	
   continued 	
   the 	
   development 	
   of 	
   the 	
   app . 	
   	
   	
    3 . 	
   Insights 	
   and 	
   Approach 	
   	
    Applying 	
   Learning 	
   Launch 	
   was 	
   a 	
   very 	
   important 	
   to 	
   our 	
   organization 	
   and 	
   our 	
    project . 	
   We 	
   saved 	
   a 	
   lot 	
   of 	
   time 	
   and 	
   resources , 	
   because 	
   we 	
   did 	
   not 	
   set 	
   up 	
   a 	
   big 	
    plan 	
   including 	
   all 	
   “ what 	
   ifs ” . 	
   Instead 	
   we 	
   started 	
   right 	
   away 	
   with 	
   an 	
   experiment , 	
    which 	
   made 	
   it 	
   easier 	
   to 	
   learn 	
   about 	
   our 	
   customers 	
   and 	
   us . 	
   What 	
   the 	
   most 	
    important 	
   thing 	
   about 	
   implementing 	
   Learning 	
   Launch 	
   in 	
   our 	
   organization 	
   was 	
   to 	
    set 	
   the 	
   tone 	
   future 	
   projects . 	
   We 	
   all 	
   realized 	
   that 	
   the 	
   most 	
   important 	
   thing 	
   is 	
   to 	
    learn 	
   – 	
   as 	
   quickly 	
   as 	
   possible . 	
   With 	
   Learning 	
   Launch 	
   we 	
   were 	
   able 	
   to 	
   develop 	
   an 	
    idea , 	
   a 	
   hypothesis 	
   that 	
   was 	
   easy 	
   to 	
   test . 	
   	
    Next 	
   Time 	
   I 	
   will 	
   use 	
   Learning 	
   Launch 	
   I 	
   will 	
   set 	
   up 	
   a 	
   Team 	
   consisting 	
   with 	
   more 	
    critical 	
   members . 	
   The 	
   process 	
   of 	
   stating 	
   our 	
   hypothesis 	
   and 	
   doing 	
   the 	
   test 	
   was 	
    very 	
   long , 	
   that 	
   is 	
   why 	
   next 	
   time 	
   I 	
   would 	
   push 	
   my 	
   staff 	
   more 	
   and 	
   maybe 	
   get 	
   a 	
    deeper 	
   understanding 	
   of 	
   how 	
   you 	
   can 	
   structure 	
   and 	
   develop 	
   a 	
   test .
### Output: 