Reflection - Learning Launch 

 Challenge : 

 All display customers use currently mainly established static PVD ( physical vapour deposition )   systems for producing PVD layer on TFT array substrate . Main reason of selecting this system is   the expected lower particle generation , which is one main yield factor for the display   manufacturing industry ( due to less amount of moving hardware during the deposition process ) .   For larger TVs and new PVD process is required , which required better layer uniformity , which is   not possible with static deposition . Therefore a dynamic deposition production system is asked by   customer , which has several challenges , which need to addressed and worked out to a sellable   and advanced production solution 

 Selection : 

 A team out of Marketing , Engineering and R&D was created in order to brain storm the main   challenges and disadvantages of existing dynamic platform , which are current used for similar but   less critical end user application . All design ideas to improve this platform were drafted and noted   in a simple excel file ( visualization ) and reviewed together within the managing team first . Initial   weighting were done company internally , but also evaluated and re - prioritized together with   several customers . Development roadmaps were generated and shared to several smaller   development teams with before defined goal , but without exact and defined solution to increase   the creativity 

 Application ; 

 Every team worked out different approaches , which was reviewed within the team and tested in   the Lab in initial stage . Parallel several free or low margin upgrades where give to customer , who   prioritized this part higher , in order to get field validation in mass production environment as soon   as possible . Fast customer feedback , additional learning , which was not considered during design   phase and increase customer acceptance to the for this application new production platform were   the main driver of the parallel development . Different new developments were delivered to   different customer allowing quick parallel development . 

 Insights & Approach : 

 This close cooperation with customer had various advantages . Customer perceptive was   considered and re - adjusted in an early stage . Different opinion from different customer where   considered in order to work out market leading solution . Increased customer acceptance and   engagement with our product was an additional , positive side effect . But protect company and   design IP was one of the biggest challenges , which was observed , in order to protect the product   against that the competitor copying to worked out solution . 

 Summarized I believe the early learning launch is a great tool for customer better engagement ,   fast and focused development and cooperation especially for very dynamic and fast changing   market segment , like the LCD & OLED display manufacturing , where this development was done . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Learning Launch 

 Challenge : 

 All display customers use currently mainly established static PVD ( physical vapour deposition )   systems for producing PVD layer on TFT array substrate . Main reason of selecting this system is   the expected lower particle generation , which is one main yield factor for the display   manufacturing industry ( due to less amount of moving hardware during the deposition process ) .   For larger TVs and new PVD process is required , which required better layer uniformity , which is   not possible with static deposition . Therefore a dynamic deposition production system is asked by   customer , which has several challenges , which need to addressed and worked out to a sellable   and advanced production solution 

 Selection : 

 A team out of Marketing , Engineering and R&D was created in order to brain storm the main   challenges and disadvantages of existing dynamic platform , which are current used for similar but   less critical end user application . All design ideas to improve this platform were drafted and noted   in a simple excel file ( visualization ) and reviewed together within the managing team first . Initial   weighting were done company internally , but also evaluated and re - prioritized together with   several customers . Development roadmaps were generated and shared to several smaller   development teams with before defined goal , but without exact and defined solution to increase   the creativity 

 Application ; 

 Every team worked out different approaches , which was reviewed within the team and tested in   the Lab in initial stage . Parallel several free or low margin upgrades where give to customer , who   prioritized this part higher , in order to get field validation in mass production environment as soon   as possible . Fast customer feedback , additional learning , which was not considered during design   phase and increase customer acceptance to the for this application new production platform were   the main driver of the parallel development . Different new developments were delivered to   different customer allowing quick parallel development . 

 Insights & Approach : 

 This close cooperation with customer had various advantages . Customer perceptive was   considered and re - adjusted in an early stage . Different opinion from different customer where   considered in order to work out market leading solution . Increased customer acceptance and   engagement with our product was an additional , positive side effect . But protect company and   design IP was one of the biggest challenges , which was observed , in order to protect the product   against that the competitor copying to worked out solution . 

 Summarized I believe the early learning launch is a great tool for customer better engagement ,   fast and focused development and cooperation especially for very dynamic and fast changing   market segment , like the LCD & OLED display manufacturing , where this development was done .
### Output: 