Reflection – Storytelling ( Module 2 )     Challenge   I am an economist for a large infrastructure consulting firm in the business development team .   As a   result of digital disruption and increased connectivity , our industry is in a significant state of flux .   Our   clients ’ needs are changing both in terms of the qualities which they value as well as the particular   skills and services that they need to acquire to help solve their challenges .     As a business , our challenge is to ensure we are agile enough to service the changing needs of our   clients and ensure we are adaptable and resilient in the face of uncertainty .   Out of this , my challenge   is to help develop a new way of working with our clients that differentiates us from our competitors   and enables us to be adaptable in an uncertain future . In order to address this challenge , I have been   working with the strategy team using a design thinking approach to further understand this challenge   and consider a different future .       Selection   I chose to use the storytelling tool to help us convey a new way of working with our clients .   I chose   storytelling as I thought it would be an effective way to demonstrate a possible future way of working   and , hopefully , get our clients excited about this future .   As per the lecture video on storytelling , we   need to “ help the audience understand that the current state is more dangerous than any other   possibility out there ” .     Our strategy team had already undertaken a lot of work in this space to design a differentiated way of   working with our clients .   We had undertaken some secondary research and ethnographic interviews   with specific clients and stakeholders to understand their unique challenges and what they value . We   had used this information to ask “ what if ” and brainstorm possible future scenarios and had developed   a rough napkin pitch .   We had an idea that we thought would help us to reduce our clients risk ,   increase trust and move us “ up the value chain ” to becoming key partners rather than having a   transactional relationship .   We were now ready to test with clients and find out “ what wows ” . To try   and rally the group behind this different way of working , storytelling seemed to be the best tool .       Application   To develop our story , we gathered as a team .   We looked over our napkin pitch ‘ future way of   working ’ and realised that it needed to be more user - centred .   We needed to frame our story from our   client ’s perspective in order to demonstrate why this approach was a good idea .   As per the lecture   video on storytelling , “ a good story is designed for the audience and follows a clear sequence of   events ” .       As a team we worked on our story .   We developed a narrative and used PowerPoint to show some   very basic , stick figure visuals , that would help to illustrate our concepts .   The stories were written   from the perspective of a character who represented our client and we used the project lifecycle to   provide a clear sequence of events that demonstrate our future way of working .     We wanted to share our story with different clients within the built environment , so we developed our   base story , but we tailored it slightly to each of the specific clients . Our story needed to connect to the   emotions and values of the client for which we are trying to deliver value . So , the hospital we were   building in story the story with client one , became a shopping centre with client two ; however the key   elements and structure of the story remained constant .   Our stories went over quite well and elicited   honest , open feedback from our clients .   Most comments were positive and aligned to our story , but   we also received feedback on specific elements that client ’s would change .       Insight     The feedback and reactions that we got from our clients were invaluable . I believe that in telling a   story about a fictional character , and engaging our clients on an emotional level , we got deeper , more   honest insights than we would have got by just asking questions .   What was most eye opening to me   was how effective the story was in illustrating our approach to our clients .   They completely   understood what we were saying and why .   This was much more effective than a traditional written   proposal and I believe we should be using storytelling more often to pitch our ideas . 

 Approach     I believe that storytelling was the most appropriate tool for our purpose .   We needed test with our   clients if they liked what we had come up with as a different way of working .   However , I believe that   our story was too long .   Next time I would focus the story in on a specific element of our future way of   working – or focus it around the central theme , which in this case was partnering .   Despite this , our   insights and outcomes were positive . The best thing for us to do now is refine our future way of   working based on the feedback we got on our story , and develop a learning launch .   If we can create   a small experiment to work differently with a client on a project we will be able to test very quickly   “ what works ” as is discussed in week 4 of the course . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling ( Module 2 )     Challenge   I am an economist for a large infrastructure consulting firm in the business development team .   As a   result of digital disruption and increased connectivity , our industry is in a significant state of flux .   Our   clients ’ needs are changing both in terms of the qualities which they value as well as the particular   skills and services that they need to acquire to help solve their challenges .     As a business , our challenge is to ensure we are agile enough to service the changing needs of our   clients and ensure we are adaptable and resilient in the face of uncertainty .   Out of this , my challenge   is to help develop a new way of working with our clients that differentiates us from our competitors   and enables us to be adaptable in an uncertain future . In order to address this challenge , I have been   working with the strategy team using a design thinking approach to further understand this challenge   and consider a different future .       Selection   I chose to use the storytelling tool to help us convey a new way of working with our clients .   I chose   storytelling as I thought it would be an effective way to demonstrate a possible future way of working   and , hopefully , get our clients excited about this future .   As per the lecture video on storytelling , we   need to “ help the audience understand that the current state is more dangerous than any other   possibility out there ” .     Our strategy team had already undertaken a lot of work in this space to design a differentiated way of   working with our clients .   We had undertaken some secondary research and ethnographic interviews   with specific clients and stakeholders to understand their unique challenges and what they value . We   had used this information to ask “ what if ” and brainstorm possible future scenarios and had developed   a rough napkin pitch .   We had an idea that we thought would help us to reduce our clients risk ,   increase trust and move us “ up the value chain ” to becoming key partners rather than having a   transactional relationship .   We were now ready to test with clients and find out “ what wows ” . To try   and rally the group behind this different way of working , storytelling seemed to be the best tool .       Application   To develop our story , we gathered as a team .   We looked over our napkin pitch ‘ future way of   working ’ and realised that it needed to be more user - centred .   We needed to frame our story from our   client ’s perspective in order to demonstrate why this approach was a good idea .   As per the lecture   video on storytelling , “ a good story is designed for the audience and follows a clear sequence of   events ” .       As a team we worked on our story .   We developed a narrative and used PowerPoint to show some   very basic , stick figure visuals , that would help to illustrate our concepts .   The stories were written   from the perspective of a character who represented our client and we used the project lifecycle to   provide a clear sequence of events that demonstrate our future way of working .     We wanted to share our story with different clients within the built environment , so we developed our   base story , but we tailored it slightly to each of the specific clients . Our story needed to connect to the   emotions and values of the client for which we are trying to deliver value . So , the hospital we were   building in story the story with client one , became a shopping centre with client two ; however the key   elements and structure of the story remained constant .   Our stories went over quite well and elicited   honest , open feedback from our clients .   Most comments were positive and aligned to our story , but   we also received feedback on specific elements that client ’s would change .       Insight     The feedback and reactions that we got from our clients were invaluable . I believe that in telling a   story about a fictional character , and engaging our clients on an emotional level , we got deeper , more   honest insights than we would have got by just asking questions .   What was most eye opening to me   was how effective the story was in illustrating our approach to our clients .   They completely   understood what we were saying and why .   This was much more effective than a traditional written   proposal and I believe we should be using storytelling more often to pitch our ideas . 

 Approach     I believe that storytelling was the most appropriate tool for our purpose .   We needed test with our   clients if they liked what we had come up with as a different way of working .   However , I believe that   our story was too long .   Next time I would focus the story in on a specific element of our future way of   working – or focus it around the central theme , which in this case was partnering .   Despite this , our   insights and outcomes were positive . The best thing for us to do now is refine our future way of   working based on the feedback we got on our story , and develop a learning launch .   If we can create   a small experiment to work differently with a client on a project we will be able to test very quickly   “ what works ” as is discussed in week 4 of the course .
### Output: 