Mind Mapping and Learning Launch in the Cosmetics Industry 

 Challenge 

 I ’m part of the hair care product development team in a cosmetics company . One of the most   significate challenges that we had to solve recently was the transition of the research and   innovation process from a technology focused method to a consumer focused one . In our   previous projects , once the laboratory teams discovered a new technology or process , we   would start developing new products and launch them in the market right away . But , most of   the time , those new products were n’t a big hit between costumers . And that ’s why our   challenge was to keep developing innovation - led products , but now focusing on our costumers   and learning how they feel about our products . 

 Selection 

 For this challenge , our team decided to go with a combination of two design thinking tools .   First , we used Mind Mapping to understand better our costumers and search for patterns that   would help us in our problem solving . Later , we used the Learning Launch tool , producing small   batches of new products based in our consumer - led research to understand better how our   consumers felt about them . 

 Application 

 We started our innovation process by asking a group of 50 costumers and potential costumers   to come to the company ’s headquarters for an event called “ costumer day ” . We started with a   survey to better understand our costumers ’ routines , activities , relationships , habits , pains ,   desires and how those elements impacted on their lives . Then , we divided them in five groups   for an activity where they should create an imaginary cosmetic product for their hair , pointing   the main benefits they expected from it . 

 When our “ costumer day ” was over , we started searching for patterns in the data we   collected . We were able to create four personas ( who the company served ) . Using the Mind   Mapping tool made analyzing this diverse costumer group much easier . With these four   personas , we could develop our new products with a more consumer focused strategy . 

 The insights generated during the imaginary product creation were used in the Learning   Launch step of our project . Our goal was to transform all those insights and the benefits   pointed in innovative hair care products for each one of the four personas mapped with the   Mind Mapping tool . 

 The team was responsible for producing small batches of hair care cosmetics for each one of   the four groups ( or the four personas ) of costumers / potential costumers . We had weekly   sessions with the 50 costumers so they could receive samples of the new products ( each one   received the product designated for their specific persona ) , test them for a week and give   reviews on the products they received the week before . 

 After a five - week journey and some adaptations in our first prototypes , our team came up with   four innovative products that integrated our portfolio as perfect matches with our consumers ’   expectations and hair types . 

 Insight 

 Applying the Mind Mapping and the Learning Launch tools was challenging for a company once   used to business plans and technology focused development . For the first time , we were   listening to what the costumer had to say , what he / she expected from a cosmetic product ,   instead of using the last laboratory discovery to give them something that we thought was   necessary and innovative . 

 The Mind Mapping tool helped us to see our costumers as real people instead of as some   stakeholders . The creation of the four personas was a key element to better understand the   main concerns and expectations related to a hair care product , as well as how would this   product be a part of our costumers ’ routines and lives . The Learning Launch tool was very   important in the experimentation step and let us fail early and cheap with small batches of   new formulas , making it easier to find out what our costumers really needed and expected . 

 Approach 

 Using the design thinking tools , we discovered new , easier and more assertive ways to   innovate . Today the company uses both Mind Mapping and Learning Launch tools in the   product development processes . Later on , in a few years , we ’ll be able to analyze the progress   made and the market results as an impact of the design thinking approach of our most recent   projects . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping and Learning Launch in the Cosmetics Industry 

 Challenge 

 I ’m part of the hair care product development team in a cosmetics company . One of the most   significate challenges that we had to solve recently was the transition of the research and   innovation process from a technology focused method to a consumer focused one . In our   previous projects , once the laboratory teams discovered a new technology or process , we   would start developing new products and launch them in the market right away . But , most of   the time , those new products were n’t a big hit between costumers . And that ’s why our   challenge was to keep developing innovation - led products , but now focusing on our costumers   and learning how they feel about our products . 

 Selection 

 For this challenge , our team decided to go with a combination of two design thinking tools .   First , we used Mind Mapping to understand better our costumers and search for patterns that   would help us in our problem solving . Later , we used the Learning Launch tool , producing small   batches of new products based in our consumer - led research to understand better how our   consumers felt about them . 

 Application 

 We started our innovation process by asking a group of 50 costumers and potential costumers   to come to the company ’s headquarters for an event called “ costumer day ” . We started with a   survey to better understand our costumers ’ routines , activities , relationships , habits , pains ,   desires and how those elements impacted on their lives . Then , we divided them in five groups   for an activity where they should create an imaginary cosmetic product for their hair , pointing   the main benefits they expected from it . 

 When our “ costumer day ” was over , we started searching for patterns in the data we   collected . We were able to create four personas ( who the company served ) . Using the Mind   Mapping tool made analyzing this diverse costumer group much easier . With these four   personas , we could develop our new products with a more consumer focused strategy . 

 The insights generated during the imaginary product creation were used in the Learning   Launch step of our project . Our goal was to transform all those insights and the benefits   pointed in innovative hair care products for each one of the four personas mapped with the   Mind Mapping tool . 

 The team was responsible for producing small batches of hair care cosmetics for each one of   the four groups ( or the four personas ) of costumers / potential costumers . We had weekly   sessions with the 50 costumers so they could receive samples of the new products ( each one   received the product designated for their specific persona ) , test them for a week and give   reviews on the products they received the week before . 

 After a five - week journey and some adaptations in our first prototypes , our team came up with   four innovative products that integrated our portfolio as perfect matches with our consumers ’   expectations and hair types . 

 Insight 

 Applying the Mind Mapping and the Learning Launch tools was challenging for a company once   used to business plans and technology focused development . For the first time , we were   listening to what the costumer had to say , what he / she expected from a cosmetic product ,   instead of using the last laboratory discovery to give them something that we thought was   necessary and innovative . 

 The Mind Mapping tool helped us to see our costumers as real people instead of as some   stakeholders . The creation of the four personas was a key element to better understand the   main concerns and expectations related to a hair care product , as well as how would this   product be a part of our costumers ’ routines and lives . The Learning Launch tool was very   important in the experimentation step and let us fail early and cheap with small batches of   new formulas , making it easier to find out what our costumers really needed and expected . 

 Approach 

 Using the design thinking tools , we discovered new , easier and more assertive ways to   innovate . Today the company uses both Mind Mapping and Learning Launch tools in the   product development processes . Later on , in a few years , we ’ll be able to analyze the progress   made and the market results as an impact of the design thinking approach of our most recent   projects .
### Output: 