Challenge - When the CEO returned to my company after being fired , the company share   was only worth US $ 5 and its future was uncertain . In the period 1979 - 1993 , the company   struggled to achieve market success , especially after the CEO ’s departure and increasing   competition from other competitors , which decided to enter the PC computers market .   During this period , our company faced number of challenges including unstable strategy due   to the change of executive teams , unclear vision about our ’s competitive strategy , especially   after any major player entered the market , unclear vision about selling OS licenses , which   would put the company in competition with Windows operating system , products not   unique in the market , confusion and uncertainty among the consumers , resulting from this   strategy . 

 Selection – The design thinking tool used here is Visualization . The main focus we had on   People ’s needs and desires , rather than only the needs of the business , building empathy by   helping people to love our products , the design rather than the engineering work ; designers   consider both the form and the function of the product , building simple yet user - friendly   products rather than complex hard - to - use products . 

 Application - In this part , our CEO tended to improve the execution process by closing 2   divisions , eliminating 70 % of the new products and focusing on the higher potential   products , reducing the product lines from 15 to just 3 , and shutting facilities to move   manufacturing outside the company . Company also launched a website for direct sale of its   products and started to take an interest in materials and how products are manufactured   within a consumer - driven culture . We streamlined our product portfolio to a family of   products that can be produced much more quickly while keeping the existing design   elements . Also , the company targeted product that require less repair and maintenance .   The consumer experience should be integrated into the design and development stages   through participating in usability testing . Also , the design for interfaces should focus on the   user experience . 

 Successful products require an integrated marketing strategy that identifies the target   segment and builds the product brand in accordance with this target segment . Tools such as   the business model canvas can help our understanding of the project and create a business   strategy for it . Also , a tool such as the SWOT analysis allows us to understand the strengths ,   weaknesses , opportunities , and threats of the specified product . 

 Insights - In addition to the function of the product , the form should beautiful , which can be   achieved through continuous innovation and development . Our company also focused on   the materials and manufacturing process and took a bold approach to trying new ideas   rather than sticking with the ordinary design forms . It provides a clear lesson about how   design and innovation can turn company failure to market success and a leading position in   a competitive market . Design thinking helped the company to innovate while placing their   consumers at the heart of the process . 

 Approach – Since here we have seen how a company has turned its fate within few years   with the help of Visualization . As times are changing and technology is ruling out traditional   business ideas . So , next design thinking tool I or my company would like to use is mind   mapping and with the help of AI . We need to understand the thinking process of our   customers and understand the algorithms to cater more customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge - When the CEO returned to my company after being fired , the company share   was only worth US $ 5 and its future was uncertain . In the period 1979 - 1993 , the company   struggled to achieve market success , especially after the CEO ’s departure and increasing   competition from other competitors , which decided to enter the PC computers market .   During this period , our company faced number of challenges including unstable strategy due   to the change of executive teams , unclear vision about our ’s competitive strategy , especially   after any major player entered the market , unclear vision about selling OS licenses , which   would put the company in competition with Windows operating system , products not   unique in the market , confusion and uncertainty among the consumers , resulting from this   strategy . 

 Selection – The design thinking tool used here is Visualization . The main focus we had on   People ’s needs and desires , rather than only the needs of the business , building empathy by   helping people to love our products , the design rather than the engineering work ; designers   consider both the form and the function of the product , building simple yet user - friendly   products rather than complex hard - to - use products . 

 Application - In this part , our CEO tended to improve the execution process by closing 2   divisions , eliminating 70 % of the new products and focusing on the higher potential   products , reducing the product lines from 15 to just 3 , and shutting facilities to move   manufacturing outside the company . Company also launched a website for direct sale of its   products and started to take an interest in materials and how products are manufactured   within a consumer - driven culture . We streamlined our product portfolio to a family of   products that can be produced much more quickly while keeping the existing design   elements . Also , the company targeted product that require less repair and maintenance .   The consumer experience should be integrated into the design and development stages   through participating in usability testing . Also , the design for interfaces should focus on the   user experience . 

 Successful products require an integrated marketing strategy that identifies the target   segment and builds the product brand in accordance with this target segment . Tools such as   the business model canvas can help our understanding of the project and create a business   strategy for it . Also , a tool such as the SWOT analysis allows us to understand the strengths ,   weaknesses , opportunities , and threats of the specified product . 

 Insights - In addition to the function of the product , the form should beautiful , which can be   achieved through continuous innovation and development . Our company also focused on   the materials and manufacturing process and took a bold approach to trying new ideas   rather than sticking with the ordinary design forms . It provides a clear lesson about how   design and innovation can turn company failure to market success and a leading position in   a competitive market . Design thinking helped the company to innovate while placing their   consumers at the heart of the process . 

 Approach – Since here we have seen how a company has turned its fate within few years   with the help of Visualization . As times are changing and technology is ruling out traditional   business ideas . So , next design thinking tool I or my company would like to use is mind   mapping and with the help of AI . We need to understand the thinking process of our   customers and understand the algorithms to cater more customers .
### Output: 