Learning Launch – The sharing value case 

 Challenge 

 We are suppliers of construction materials . While developing our business we could find four   different problems . 

 1-   The entry door of the company is opposite to the main road .   Some clients leave the 

 place before even trying to get into the company because they think it ’s closed . That ,   at the end of the year means a lost in clients and sales . 

 2- Our company´s surface is quite big and we don´t have enough products to fill it , so it 

 seems poor . Clients take as a bad image the excess of space . 

 3- Our waste .   Due to different facts , the waste that we generate is huge , and it is 

 cheaper to throw them away that to replace them in the market . 

 4- Last but not least our education system as a country remains very theory - focused and 

 the new generations of architects and engineers have a lack of experience in touching   and working directly with the materials 

 Selection –    Launching tool 

 We decided to select the launching tool because it was the tool that best suited our innovation   need by creating a multifunctional team . 

 The launching tool is a small experiment that tests your new idea in the real market place . But   before being able to lunch the idea they are some steps   to follow . 

 To be sure your idea could be part of a launching test you must do some hypothesis : 

 1 ) The idea must be based just in real fact , which means that must be based in the data 

 that we really know . 

 2 ) Second we have to search for the BIG lie and search for confirming and disconfirming 

 facts and 

 3 ) Third we have to create a small multifunctional team that can make an accurate 

 assessment of the idea and the launching test . 

 4 ) We should have a SKEPTIC that can put our assumptions in troubles 

 idea   Specific problem / need    The idea solve the need netter   that current alternatives 

 How we did it ? We decided to gather people from different areas . We scheduled up a meeting   made up by architects , teachers , people from the art world and the selected company team . 

 We exposed the problems and started brainstorming . Many different ideas were born in that   meeting . Some of them were just focus in problems , other were giving alternative working   styles . After following the 4 steps above we chose the idea which best suited all requests . 

 The idea that came out was to share the empty space in the company with students and   universities so they could improve their knowledge but interacting with our waste and creating   new products from it . 

 The team that was leading this project was made by teachers from university , architects ,   clients and company managers 

 Application 

 We first got in touch with our whole team in order to present them the idea and to get their   opinion on it . Secondly we talked to our stakeholders and shared some questionnaires to know   their acceptance level of having students in the same environment where they would be   buying . After having all the info and ideas we called universities and designs schools to   propose them the project . 

 After some moths first students started working in the company . Students came for free and   used the free place to interact with different materials . 

 Insight 

 As students were all related with construction , clients found very interesting that future   experts could advise them choosing trending colors or designs for their houses and at the   same time were fascinated with the idea of being able to see an art gallery made by students   in a trail company . 

 The launching tool and all the design thinking progress gave as the possibility of visualizing and   understanding the problems in a more unified way so the idea generation was very focused on   solving and sharing value . Including people from other sectors in the market gave as very   different points of views and remarked details that had been ignored   before . 

 Approach 

 At the very start of the project we tried to find the solution using the mind mapping tool . That   help representing the problems but was n’t enough to find a new and innovative idea .   Using   the launch tool allowed us to change our mindset , improve the communication between us   and also gave us the chance of open our eyes into very different details and solutions . Our   team has already gone into several design thinking activities involving multifunctional teams   that got set in that very first meeting . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch – The sharing value case 

 Challenge 

 We are suppliers of construction materials . While developing our business we could find four   different problems . 

 1-   The entry door of the company is opposite to the main road .   Some clients leave the 

 place before even trying to get into the company because they think it ’s closed . That ,   at the end of the year means a lost in clients and sales . 

 2- Our company´s surface is quite big and we don´t have enough products to fill it , so it 

 seems poor . Clients take as a bad image the excess of space . 

 3- Our waste .   Due to different facts , the waste that we generate is huge , and it is 

 cheaper to throw them away that to replace them in the market . 

 4- Last but not least our education system as a country remains very theory - focused and 

 the new generations of architects and engineers have a lack of experience in touching   and working directly with the materials 

 Selection –    Launching tool 

 We decided to select the launching tool because it was the tool that best suited our innovation   need by creating a multifunctional team . 

 The launching tool is a small experiment that tests your new idea in the real market place . But   before being able to lunch the idea they are some steps   to follow . 

 To be sure your idea could be part of a launching test you must do some hypothesis : 

 1 ) The idea must be based just in real fact , which means that must be based in the data 

 that we really know . 

 2 ) Second we have to search for the BIG lie and search for confirming and disconfirming 

 facts and 

 3 ) Third we have to create a small multifunctional team that can make an accurate 

 assessment of the idea and the launching test . 

 4 ) We should have a SKEPTIC that can put our assumptions in troubles 

 idea   Specific problem / need    The idea solve the need netter   that current alternatives 

 How we did it ? We decided to gather people from different areas . We scheduled up a meeting   made up by architects , teachers , people from the art world and the selected company team . 

 We exposed the problems and started brainstorming . Many different ideas were born in that   meeting . Some of them were just focus in problems , other were giving alternative working   styles . After following the 4 steps above we chose the idea which best suited all requests . 

 The idea that came out was to share the empty space in the company with students and   universities so they could improve their knowledge but interacting with our waste and creating   new products from it . 

 The team that was leading this project was made by teachers from university , architects ,   clients and company managers 

 Application 

 We first got in touch with our whole team in order to present them the idea and to get their   opinion on it . Secondly we talked to our stakeholders and shared some questionnaires to know   their acceptance level of having students in the same environment where they would be   buying . After having all the info and ideas we called universities and designs schools to   propose them the project . 

 After some moths first students started working in the company . Students came for free and   used the free place to interact with different materials . 

 Insight 

 As students were all related with construction , clients found very interesting that future   experts could advise them choosing trending colors or designs for their houses and at the   same time were fascinated with the idea of being able to see an art gallery made by students   in a trail company . 

 The launching tool and all the design thinking progress gave as the possibility of visualizing and   understanding the problems in a more unified way so the idea generation was very focused on   solving and sharing value . Including people from other sectors in the market gave as very   different points of views and remarked details that had been ignored   before . 

 Approach 

 At the very start of the project we tried to find the solution using the mind mapping tool . That   help representing the problems but was n’t enough to find a new and innovative idea .   Using   the launch tool allowed us to change our mindset , improve the communication between us   and also gave us the chance of open our eyes into very different details and solutions . Our   team has already gone into several design thinking activities involving multifunctional teams   that got set in that very first meeting .
### Output: 