DESIGN THINKING      ( LEARNING LAUNCH ) 

 What is Design Thinking ? 

 Imagine that you have an idea . You come up with an ingenious application 

 which you think will solve your business problems . There are currently no 

 identical solutions on the market and the one which is most similar is not 

 really working in the way that customers expect it to . 

 While your vision is still fresh , you start thinking about the first fundamental 

 question that comes to mind : “ How long will it take to get it done ? ” 

 And since we rarely find ourselves with unlimited budget and time , the second 

 consequent question comes quickly : “ How much will it cost me to do it ? ” 

 Both of these are fundamental and crucial questions in the making of a 

 product , but often they are precisely the wrong questions to start with . 

 Instead , the most important question to ask first is : “ What value can I 

 create for my users ? ” 

 To better understand the scope of a project , requirements , and timing we can 

 use a methodology called “ Design Thinking , ” which helps us during the 

 “ Discovery Phase ” of a product . This is exactly the time when we need to 

 understand not only what will make a great product , but also how and if we 

 should do it . This creative and experimental approach helps us to better 

 understand how to create things that are not only usable but above all , useful . 

 The Design Thinking process is particularly useful because it 

 generates a unique and specific outcome : knowledge . 

 This methodology has a wider scope of use , but for the purpose of this Design 

 Thinking Case Study , we will focus only on one specific field - Software 

 Product Development . 

 The Theory of Design Thinking 

 Before we delve into the practical applications of the Design Thinking and my 

 experience applying it , let ’s take a deeper look at the Design Thinking process . 

 Design Thinking is a methodology that provides a solution - based approach to 

 solve problems . It focuses on understanding the user perspective , with a 

 human - centered point of view . The power of this methodology is the 

 possibility to test quickly if an idea , solution or enhancement can bring real 

 results to our customers . Integrating different methodologies , tools , and 

 techniques coming from different fields ( marketing , psychology , design , 

 business ) , the purpose of Design Thinking is to put the user on the very center 

 of the problem we have to solve . 

 The goal of the methodology is to “ find the user itself and define its needs ” and 

 by finding those needs , create a solution or a product that can be really useful . 

 To achieve this goal , the whole concept is split into six design thinking phases . 

 1 . Empathize : The goal of this phase is to understand your customer , by 

 searching and gathering information about their business . During this 

 phase , we can use several different tools , such as interviews , focus group 

 observations , and surveys . 

 2 . Define : In this phase , we collect and categorize information from the 

 Empathize phase . It ’s here where we define User Personas and User 

 Journeys . 

 3 . Ideate : Using the above information , here the team ideates solutions . 

 There are no silly or wrong ideas ! Everything must be expressed and 

 documented . 

 4 . Prototype : During this phase , something tangible is created , that will 

 allow you to verify your idea in real life . Do n’t overcomplicate and create 

 this MVP as quickly as possible . 

 5 . Test : Verify your idea in real life with actual users . Get feedback . Ask 

 questions on how to improve it . 

 6 . Implement : This is the phase where all the collected knowledge gets 

 translated into a final product . 

 If after reading this you may be thinking : “ This is great but how is this going to 

 help to quickly make my app a reality . ” 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING      ( LEARNING LAUNCH ) 

 What is Design Thinking ? 

 Imagine that you have an idea . You come up with an ingenious application 

 which you think will solve your business problems . There are currently no 

 identical solutions on the market and the one which is most similar is not 

 really working in the way that customers expect it to . 

 While your vision is still fresh , you start thinking about the first fundamental 

 question that comes to mind : “ How long will it take to get it done ? ” 

 And since we rarely find ourselves with unlimited budget and time , the second 

 consequent question comes quickly : “ How much will it cost me to do it ? ” 

 Both of these are fundamental and crucial questions in the making of a 

 product , but often they are precisely the wrong questions to start with . 

 Instead , the most important question to ask first is : “ What value can I 

 create for my users ? ” 

 To better understand the scope of a project , requirements , and timing we can 

 use a methodology called “ Design Thinking , ” which helps us during the 

 “ Discovery Phase ” of a product . This is exactly the time when we need to 

 understand not only what will make a great product , but also how and if we 

 should do it . This creative and experimental approach helps us to better 

 understand how to create things that are not only usable but above all , useful . 

 The Design Thinking process is particularly useful because it 

 generates a unique and specific outcome : knowledge . 

 This methodology has a wider scope of use , but for the purpose of this Design 

 Thinking Case Study , we will focus only on one specific field - Software 

 Product Development . 

 The Theory of Design Thinking 

 Before we delve into the practical applications of the Design Thinking and my 

 experience applying it , let ’s take a deeper look at the Design Thinking process . 

 Design Thinking is a methodology that provides a solution - based approach to 

 solve problems . It focuses on understanding the user perspective , with a 

 human - centered point of view . The power of this methodology is the 

 possibility to test quickly if an idea , solution or enhancement can bring real 

 results to our customers . Integrating different methodologies , tools , and 

 techniques coming from different fields ( marketing , psychology , design , 

 business ) , the purpose of Design Thinking is to put the user on the very center 

 of the problem we have to solve . 

 The goal of the methodology is to “ find the user itself and define its needs ” and 

 by finding those needs , create a solution or a product that can be really useful . 

 To achieve this goal , the whole concept is split into six design thinking phases . 

 1 . Empathize : The goal of this phase is to understand your customer , by 

 searching and gathering information about their business . During this 

 phase , we can use several different tools , such as interviews , focus group 

 observations , and surveys . 

 2 . Define : In this phase , we collect and categorize information from the 

 Empathize phase . It ’s here where we define User Personas and User 

 Journeys . 

 3 . Ideate : Using the above information , here the team ideates solutions . 

 There are no silly or wrong ideas ! Everything must be expressed and 

 documented . 

 4 . Prototype : During this phase , something tangible is created , that will 

 allow you to verify your idea in real life . Do n’t overcomplicate and create 

 this MVP as quickly as possible . 

 5 . Test : Verify your idea in real life with actual users . Get feedback . Ask 

 questions on how to improve it . 

 6 . Implement : This is the phase where all the collected knowledge gets 

 translated into a final product . 

 If after reading this you may be thinking : “ This is great but how is this going to 

 help to quickly make my app a reality . ”
### Output: 