Storytelling . 

 Challenge 

 In my role as product designer I have to discuss projects with the different   departments in our business . This could be the more data driven R&D   department , the process thinking manufacturing units or the business and   creative thinking marketing units . The challenge that I find with these different   departments is to communicate my ideas for a new product . If I talk about the   technical aspects of the product with a marketing unit I can see it in their eyes , I   am loosing them . If I talk about the customer journey with the manufacturing   units I can tell that they are not really present and already thinking about what it   would mean for the production lines . 

 How can we communicate data in a way that everyone will be emotionally   engaged , motivated and activated . 

 Selection 

 The tool that inspired me is Storytelling . Storytelling is more than   communication . As mentioned in the lectures itʼs about creating a cause and not   just presenting a solution . When non - inspiring information can be transformed   into a story it will connect people in all layers of the organisation ( and outside ) .   As mentioned before , the challenge that I face in organisations is engaging with   stakeholders in different departments . Each of these stakeholders has their own   agenda , cultural backgrounds , opinions and somehow all of them had a very   long day . Storytelling can break these walls and allow us to speak in a language   that we all understand . 

 There are different aspects to a good story and it all starts with the knowledge   that a good story is build for an audience . We need to figure out who our   audience is , what language they are using and most of all , what do they want .   Secondly , the story needs to be told in an sensible order from beginning to end .   Another important ingredient , according the the lecture , is reflection . By using   suspense we can lock our audience in and activate them to think and focus . This   can be done for example by asking questions and answering them yourselves .   Storytelling will not change the information and data we want to communicate   but it will change the way we are delivering it . 

 Application 

 Last week I presented a new idea to our manufacturing unit . I researched my   audience by discussing with colleagues and asking them about their   experiences with these stakeholders . I also focussed on what the new idea   would contribute to their goals . Then I started to build the story . I did this on   post - it notes and used a wall to build a storyline . I used personas and gave each   of them a background on who they were and what they did . 

 I started the presentation by introducing one of my personas . Who they were ,   what their day looked like and about the challenges they faced . Then , I asked   my audience if anyone was currently facing the same challenge , and ,   fortunately , I received some confirming responses . Immediately I felt that I   locked my audience in . 

 Throughout the talk I asked questions which I then answered , like what would   this costs us ? What is the market size ? I could tell that this increased the   attention . I showed how my persona would use the new idea and how it would   change their future . After the session I asked for feedback , one comment was   that I could have used more figures to build the case further but that the session   was inspiring . 

 Insight 

 My goal was to improve engagement of different departments with a single idea   by adjusting the way I presented it to the stakeholders . By using the storytelling   tools taught in the course , I was able to reach this goal . The time it took to   create a compelling story was no more than when I would create a powerpoint   deck with different charts . I only added two slides with photos and a story to   activate people . The great thing is , with some minor changes the story I created   can be reused for all types of departments . 

 Large data files contain a lot of information , but without translating this to   something concrete that people can connect to , it will lack inspiration and   makes it harder to view the bigger picture . The storytelling tool , but also design   thinking in general , creates a real life common language that people can relate   to . 

 An idea is only as good as her storyteller . 

 Approach 

 The feedback confirmed that I should have used more figures and data for this   specific audience and the personas could have been improved to reflect the   attendees . I will take these aspects and apply them to a next session to keep   improving my storytelling skills . I will also use more photos and videos from the   consumer sessions . I believe this will visualise the idea and consumer   engagement better . I was lucky this time that one of the members of the   audience faced the same challenge but without that it would have been harder   to communicate the message that this idea was solving a consumer pain . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling . 

 Challenge 

 In my role as product designer I have to discuss projects with the different   departments in our business . This could be the more data driven R&D   department , the process thinking manufacturing units or the business and   creative thinking marketing units . The challenge that I find with these different   departments is to communicate my ideas for a new product . If I talk about the   technical aspects of the product with a marketing unit I can see it in their eyes , I   am loosing them . If I talk about the customer journey with the manufacturing   units I can tell that they are not really present and already thinking about what it   would mean for the production lines . 

 How can we communicate data in a way that everyone will be emotionally   engaged , motivated and activated . 

 Selection 

 The tool that inspired me is Storytelling . Storytelling is more than   communication . As mentioned in the lectures itʼs about creating a cause and not   just presenting a solution . When non - inspiring information can be transformed   into a story it will connect people in all layers of the organisation ( and outside ) .   As mentioned before , the challenge that I face in organisations is engaging with   stakeholders in different departments . Each of these stakeholders has their own   agenda , cultural backgrounds , opinions and somehow all of them had a very   long day . Storytelling can break these walls and allow us to speak in a language   that we all understand . 

 There are different aspects to a good story and it all starts with the knowledge   that a good story is build for an audience . We need to figure out who our   audience is , what language they are using and most of all , what do they want .   Secondly , the story needs to be told in an sensible order from beginning to end .   Another important ingredient , according the the lecture , is reflection . By using   suspense we can lock our audience in and activate them to think and focus . This   can be done for example by asking questions and answering them yourselves .   Storytelling will not change the information and data we want to communicate   but it will change the way we are delivering it . 

 Application 

 Last week I presented a new idea to our manufacturing unit . I researched my   audience by discussing with colleagues and asking them about their   experiences with these stakeholders . I also focussed on what the new idea   would contribute to their goals . Then I started to build the story . I did this on   post - it notes and used a wall to build a storyline . I used personas and gave each   of them a background on who they were and what they did . 

 I started the presentation by introducing one of my personas . Who they were ,   what their day looked like and about the challenges they faced . Then , I asked   my audience if anyone was currently facing the same challenge , and ,   fortunately , I received some confirming responses . Immediately I felt that I   locked my audience in . 

 Throughout the talk I asked questions which I then answered , like what would   this costs us ? What is the market size ? I could tell that this increased the   attention . I showed how my persona would use the new idea and how it would   change their future . After the session I asked for feedback , one comment was   that I could have used more figures to build the case further but that the session   was inspiring . 

 Insight 

 My goal was to improve engagement of different departments with a single idea   by adjusting the way I presented it to the stakeholders . By using the storytelling   tools taught in the course , I was able to reach this goal . The time it took to   create a compelling story was no more than when I would create a powerpoint   deck with different charts . I only added two slides with photos and a story to   activate people . The great thing is , with some minor changes the story I created   can be reused for all types of departments . 

 Large data files contain a lot of information , but without translating this to   something concrete that people can connect to , it will lack inspiration and   makes it harder to view the bigger picture . The storytelling tool , but also design   thinking in general , creates a real life common language that people can relate   to . 

 An idea is only as good as her storyteller . 

 Approach 

 The feedback confirmed that I should have used more figures and data for this   specific audience and the personas could have been improved to reflect the   attendees . I will take these aspects and apply them to a next session to keep   improving my storytelling skills . I will also use more photos and videos from the   consumer sessions . I believe this will visualise the idea and consumer   engagement better . I was lucky this time that one of the members of the   audience faced the same challenge but without that it would have been harder   to communicate the message that this idea was solving a consumer pain .
### Output: 