Storytelling - Sales Asset 

 Challenge : So , the place where I work is called Tata   Group ’s , where I work as an Admissions Counselor helping   people in enrolling into our education programs . Now , as a counselor , my job is to make sure that the   learners are really able to understand the USP of the program , where they can connect it to their career   and can really see its value . But apparently , I used to be like a chatbot(website ) , just telling the data   which was already present on the website . Thus , my conversion ratio ( lead to sales ) was less since not   many learners could identify the benefits of enrolling into the program . 

 Selection : I understood that I will have to change the way I counsel and add more meaning and value to   it . The tool which I used was story - telling . I could understand that for a learner to completely relate to   our program(product ) , it is important that I share relevant examples which he could easily relate to . And   thus , he would get the underlying value addition of the program . 

 Application : So , moving forward , in all my counselling , I used to tell two stories where in the first   case(let ’s say X ) , the learner who took the program and then , explained her career growth after few   years , how she could moved up the corporate ladder , how she managed to apply her learnings into   various work activities , how she used to networking for better opportunities etc . In the second   case(consider Y ) , the learner did not enroll into the program and thereby lead to a flat trajectory of   career growth and where she missed on various opportunities to scale up . 

 Insight : By doing this , there were three clear insights viz . 1 ) There is more engagement with the learner   during the counselling . 2 ) I am able to build more trust with the learner . 3 ) The conversion of lead to   sales has increased phenomenally . 

 Approach : In future , I am looking to innovate with various styles of storytelling ; one of which is the   prompting where I keep on continuously asking questions regarding their future and whether they are   taking active steps in that direction . The moment I find an answer where they are n’t prepared would be   my gateway to explain the benefit of our program linking to that question in a storytelling manner . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling - Sales Asset 

 Challenge : So , the place where I work is called Tata   Group ’s , where I work as an Admissions Counselor helping   people in enrolling into our education programs . Now , as a counselor , my job is to make sure that the   learners are really able to understand the USP of the program , where they can connect it to their career   and can really see its value . But apparently , I used to be like a chatbot(website ) , just telling the data   which was already present on the website . Thus , my conversion ratio ( lead to sales ) was less since not   many learners could identify the benefits of enrolling into the program . 

 Selection : I understood that I will have to change the way I counsel and add more meaning and value to   it . The tool which I used was story - telling . I could understand that for a learner to completely relate to   our program(product ) , it is important that I share relevant examples which he could easily relate to . And   thus , he would get the underlying value addition of the program . 

 Application : So , moving forward , in all my counselling , I used to tell two stories where in the first   case(let ’s say X ) , the learner who took the program and then , explained her career growth after few   years , how she could moved up the corporate ladder , how she managed to apply her learnings into   various work activities , how she used to networking for better opportunities etc . In the second   case(consider Y ) , the learner did not enroll into the program and thereby lead to a flat trajectory of   career growth and where she missed on various opportunities to scale up . 

 Insight : By doing this , there were three clear insights viz . 1 ) There is more engagement with the learner   during the counselling . 2 ) I am able to build more trust with the learner . 3 ) The conversion of lead to   sales has increased phenomenally . 

 Approach : In future , I am looking to innovate with various styles of storytelling ; one of which is the   prompting where I keep on continuously asking questions regarding their future and whether they are   taking active steps in that direction . The moment I find an answer where they are n’t prepared would be   my gateway to explain the benefit of our program linking to that question in a storytelling manner .
### Output: 