REFLECTION- STORY TELLING 

 CHALLENGE AND SELECTION : 

 My challenge is to break the myth about plus size clothing in the Indian sub-   urbs .   The tool that I have chosen to address this challenge is story telling . The   reason for choosing the tool is because the challenge here is a social stigma . In   India women who come under the plus size category rarely wear Western outfits ,   not because they are not comfortable , but because not many brands offer western   clothes in their sizes . This includes clothes for work etc . 

 Very few brands have clothes that are customized for plus size women . There   are few brands that do , but even those brands do not offer a wide range of clothing .   So the idea is to create a label that gives the women to dress confidently and   fashionably . 

 The brand will also be an inspiration for all the women who want to add a   touch of the current trend to their clothing . The key challenge here is to break the   myth that plus size Indian women can not dress up in Western attire ; it could be   jeans , crops , or cocktail dress for that matter . 

 APPLICATION : 

 The application part will start at the very beginning . The brand name will   represent the vision of the business . Since the aim is to break the myth about the   plus size women ’s dressing , marketing the brand and especially its idea would do   the job . When marketing we could use models or celebrities who fall under the   plus size category , since celebrities have in the past made huge impact on the   minds of the average Indian consumers . This might be another one of those   instances . Also here in India there is an extraordinary fan following for celebrities .   Other factors of the brand like the positioning ( price , consumer expectations ,   consumer perception about the brand , brand attributes ) . 

 INSIGHTS : 

 We did a small test survey by picking random plus size women on their take on   western clothes and the existing brands offering the same . The questions ranged   from “ Do you wear western clothes , and if yes then how often ? ” to “ Which brand   comes to your mind and why ? ” and “ Are you satisfied with what the brand is   offering ? ” 

 The understanding that we received from the survey was that , most of the   Indian women are comfortable wearing western outfits and would try a brand like   ours for sure since , it seems to be more promising than the other brands . 

 APPROACH : 

 Creating a label with a line of products that can compete with the existing   brands in the market will be the key aim . 

 Also the brand should be able to create its own market space . 

 An alternative approach to explain this challenge would be by using the   visualization tool . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION- STORY TELLING 

 CHALLENGE AND SELECTION : 

 My challenge is to break the myth about plus size clothing in the Indian sub-   urbs .   The tool that I have chosen to address this challenge is story telling . The   reason for choosing the tool is because the challenge here is a social stigma . In   India women who come under the plus size category rarely wear Western outfits ,   not because they are not comfortable , but because not many brands offer western   clothes in their sizes . This includes clothes for work etc . 

 Very few brands have clothes that are customized for plus size women . There   are few brands that do , but even those brands do not offer a wide range of clothing .   So the idea is to create a label that gives the women to dress confidently and   fashionably . 

 The brand will also be an inspiration for all the women who want to add a   touch of the current trend to their clothing . The key challenge here is to break the   myth that plus size Indian women can not dress up in Western attire ; it could be   jeans , crops , or cocktail dress for that matter . 

 APPLICATION : 

 The application part will start at the very beginning . The brand name will   represent the vision of the business . Since the aim is to break the myth about the   plus size women ’s dressing , marketing the brand and especially its idea would do   the job . When marketing we could use models or celebrities who fall under the   plus size category , since celebrities have in the past made huge impact on the   minds of the average Indian consumers . This might be another one of those   instances . Also here in India there is an extraordinary fan following for celebrities .   Other factors of the brand like the positioning ( price , consumer expectations ,   consumer perception about the brand , brand attributes ) . 

 INSIGHTS : 

 We did a small test survey by picking random plus size women on their take on   western clothes and the existing brands offering the same . The questions ranged   from “ Do you wear western clothes , and if yes then how often ? ” to “ Which brand   comes to your mind and why ? ” and “ Are you satisfied with what the brand is   offering ? ” 

 The understanding that we received from the survey was that , most of the   Indian women are comfortable wearing western outfits and would try a brand like   ours for sure since , it seems to be more promising than the other brands . 

 APPROACH : 

 Creating a label with a line of products that can compete with the existing   brands in the market will be the key aim . 

 Also the brand should be able to create its own market space . 

 An alternative approach to explain this challenge would be by using the   visualization tool .
### Output: 