Innovation through Ambiguity by Designing Thinking 

 1 . Challenge : 

 My problem starts with an ambiguous customer request . The customer would like to have a new   product with better performance and lower cost . The ambiguity lies in how the customer use our   product . We know , over the years , our product has been used by this customer in over 10 sites   for different purposes , but the customer is unwilling to disclose the details on how they use our   product and they are also unwilling to define performance specs . 

 Within our company , business team would not accept lower price on existing product as this will   hurt our margin . The business team would also like to have a differentiating solution . 

 2 . Selection & Application : 

 I start with mind mapping tool because I wanted to understand the pain points of customer and   potential innovative solutions to the pain points . I organized a meeting with our product design   team , engineering team , business team and customer advocate team . We each propose   potential pain points we heard about this product . We also propose ideas that address pain   points . Then we grouped the pain points and ideas together , each with gaps and   differentiations . We created visualized charts / cartoons to map our ideas to address the pain   points and hosted an interview session with our customer . We presented our ideas to the   customer and welcomed their feedback . Through several round of interviews , we were able to   map out key gaps of current product and agreed on the key innovations need to be made . 

 The second tool I used is learning launch . Knowing it ’s very costly ( over multiple millions ) and   time consuming ( over six months ) to test an idea to full scale , we aligned with customer that we   would pick several applications of theirs and run pilot test . We started with internal pilot test and   when results are positive , we moved to customer application site and run a larger pilot test   there . If the results were negative , we analyze the pilot test and find the solutions to neutralize   the negative results . We operative in Agile model and considered each learning launch ( pilot   test ) as a scrum . We group with customer every two weeks to mark progress and identify gaps . 

 3 . Insight : 

 The mind mapping tool made me think more boarding on customer pain point and helped me   addressed the issue with cost down . Through mind mapping , we realized the real pain point is   not the cost of existing product but the shelf - life of the product being short , so the customer had   to discard 20 % of the product . We addressed the matter by reformulate existing product and   that really improve customer relationship . 

 The learning launch tool is already adopted in our industry . The major benefit I gained from the   learning launch is to combine it with Agile model . By reducing the product design to small   learning launches , we were able to gather data / feedback more efficiently as the stakeholder   could see the improvement / gaps in shorter amount of time and focused on features changed   over each scrum . 

 4 . Approach : 

 If I had to run this project a different way , I would start the mind mapping tool earlier in the   process . We had identified some innovative ideas through mind mapping but had to drop them   because we did not have enough time to implement . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Innovation through Ambiguity by Designing Thinking 

 1 . Challenge : 

 My problem starts with an ambiguous customer request . The customer would like to have a new   product with better performance and lower cost . The ambiguity lies in how the customer use our   product . We know , over the years , our product has been used by this customer in over 10 sites   for different purposes , but the customer is unwilling to disclose the details on how they use our   product and they are also unwilling to define performance specs . 

 Within our company , business team would not accept lower price on existing product as this will   hurt our margin . The business team would also like to have a differentiating solution . 

 2 . Selection & Application : 

 I start with mind mapping tool because I wanted to understand the pain points of customer and   potential innovative solutions to the pain points . I organized a meeting with our product design   team , engineering team , business team and customer advocate team . We each propose   potential pain points we heard about this product . We also propose ideas that address pain   points . Then we grouped the pain points and ideas together , each with gaps and   differentiations . We created visualized charts / cartoons to map our ideas to address the pain   points and hosted an interview session with our customer . We presented our ideas to the   customer and welcomed their feedback . Through several round of interviews , we were able to   map out key gaps of current product and agreed on the key innovations need to be made . 

 The second tool I used is learning launch . Knowing it ’s very costly ( over multiple millions ) and   time consuming ( over six months ) to test an idea to full scale , we aligned with customer that we   would pick several applications of theirs and run pilot test . We started with internal pilot test and   when results are positive , we moved to customer application site and run a larger pilot test   there . If the results were negative , we analyze the pilot test and find the solutions to neutralize   the negative results . We operative in Agile model and considered each learning launch ( pilot   test ) as a scrum . We group with customer every two weeks to mark progress and identify gaps . 

 3 . Insight : 

 The mind mapping tool made me think more boarding on customer pain point and helped me   addressed the issue with cost down . Through mind mapping , we realized the real pain point is   not the cost of existing product but the shelf - life of the product being short , so the customer had   to discard 20 % of the product . We addressed the matter by reformulate existing product and   that really improve customer relationship . 

 The learning launch tool is already adopted in our industry . The major benefit I gained from the   learning launch is to combine it with Agile model . By reducing the product design to small   learning launches , we were able to gather data / feedback more efficiently as the stakeholder   could see the improvement / gaps in shorter amount of time and focused on features changed   over each scrum . 

 4 . Approach : 

 If I had to run this project a different way , I would start the mind mapping tool earlier in the   process . We had identified some innovative ideas through mind mapping but had to drop them   because we did not have enough time to implement .
### Output: 