1 . Challenge 

 First of all , I took this course to improve a business idea that I have been working on with   my business partner . It is about a marketing strategy agency . My partner and I met each   other studying International Businesses in Colombia . Then I took a master in creative and   strategy brand management , and he took a master on Marketing and sales .      In Colombia , where we live , we found out that most of the marketing agencies are focused   on advertising , as a result , most of our prospects of clients have the misconception of what   is marketing , what is a business strategy and what is the impact that these disciplines have   in their businesses . They ( our prospects ) think of marketing as the practice of announcing   and promoting their businesses without any other goal that rise their sales . But as we know ,   marketing goes way beyond that . It actually touches every point of a business and builds a   bridge between what the people want and what the businesses have to offer . And that is a   lot more than just advertising .      So , with my business partner , I decided to try some of the Design Thinking tools that this   course has provided in order to create a new way to sell marketing and to stand out from   our competitors that only sell advertising disguised as marketing . 

 2 . Selection 

 I realized that I had a problem that there was no example or guide on how to overcome it   for my country specifically . So , the most suitable tool for this was Mind Mapping . It is one   of the most useful tools . It can be used to look for repetitive patterns or insight in order to   get to more creative solutions . And in this case , we needed to find out why in our previous   research , we found out that people thought that marketing would n’t be necessary or   suitable for their businesses and with that in mind , how to sell them our idea in order to be   seen as completely separate from Marketing or advertising and necessary for them to   succeed . 

 3 . Application 

 First , we started from the main concept : Marketing . We used colors for every concept that   it was detaching from it and used only one word at a time . As I said in the beginning , we got   to the point that Marketing is in every aspect of a business and that we both , eventhough   we studied marketing and branding , our foundations for it were in International Business ,   thus , we were business men . With that in mind , we started to write down our current   reality , WHAT IS . We had at the moment a Marketing & strategy agency . But , we started to   do the WHAT IF and got to an agency that could solve any kind of business problems and   also kind of a business projects incubator . And then WHAT WOWS get to an agency that   offers everything that a business needs , but the problem was that we would have too many   employees . And finally , what works . 

 In what works we found that the most suitable business model for what we had , was an   business agency that had no employees but allies , that work with us depending on the   project . So , we would not have to pay salaries of many employees that may have not doing   anything for a period of time and also would be easier for us to pivot our business model   every time we would needed to . 

 4 . Approach 

 I think the next time I would do the same exercise but with all of out allies . This time were   only my partner and I , and I think that the more people involved , more and better ideas will   come out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge 

 First of all , I took this course to improve a business idea that I have been working on with   my business partner . It is about a marketing strategy agency . My partner and I met each   other studying International Businesses in Colombia . Then I took a master in creative and   strategy brand management , and he took a master on Marketing and sales .      In Colombia , where we live , we found out that most of the marketing agencies are focused   on advertising , as a result , most of our prospects of clients have the misconception of what   is marketing , what is a business strategy and what is the impact that these disciplines have   in their businesses . They ( our prospects ) think of marketing as the practice of announcing   and promoting their businesses without any other goal that rise their sales . But as we know ,   marketing goes way beyond that . It actually touches every point of a business and builds a   bridge between what the people want and what the businesses have to offer . And that is a   lot more than just advertising .      So , with my business partner , I decided to try some of the Design Thinking tools that this   course has provided in order to create a new way to sell marketing and to stand out from   our competitors that only sell advertising disguised as marketing . 

 2 . Selection 

 I realized that I had a problem that there was no example or guide on how to overcome it   for my country specifically . So , the most suitable tool for this was Mind Mapping . It is one   of the most useful tools . It can be used to look for repetitive patterns or insight in order to   get to more creative solutions . And in this case , we needed to find out why in our previous   research , we found out that people thought that marketing would n’t be necessary or   suitable for their businesses and with that in mind , how to sell them our idea in order to be   seen as completely separate from Marketing or advertising and necessary for them to   succeed . 

 3 . Application 

 First , we started from the main concept : Marketing . We used colors for every concept that   it was detaching from it and used only one word at a time . As I said in the beginning , we got   to the point that Marketing is in every aspect of a business and that we both , eventhough   we studied marketing and branding , our foundations for it were in International Business ,   thus , we were business men . With that in mind , we started to write down our current   reality , WHAT IS . We had at the moment a Marketing & strategy agency . But , we started to   do the WHAT IF and got to an agency that could solve any kind of business problems and   also kind of a business projects incubator . And then WHAT WOWS get to an agency that   offers everything that a business needs , but the problem was that we would have too many   employees . And finally , what works . 

 In what works we found that the most suitable business model for what we had , was an   business agency that had no employees but allies , that work with us depending on the   project . So , we would not have to pay salaries of many employees that may have not doing   anything for a period of time and also would be easier for us to pivot our business model   every time we would needed to . 

 4 . Approach 

 I think the next time I would do the same exercise but with all of out allies . This time were   only my partner and I , and I think that the more people involved , more and better ideas will   come out .
### Output: 