Reflection 	
   – 	
   Learning 	
   Launch 	
   	
    Challenge 	
   	
    I 	
   work 	
   in 	
   a 	
   big 	
   R&D 	
   project 	
   within 	
   home 	
   appliances 	
   ( ovens ) , 	
   the 	
   goal 	
   is 	
   to 	
   generate 	
   a 	
    new 	
    product 	
    platform 	
    based 	
    on 	
    an 	
    existing 	
    product 	
    line 	
    on 	
    the 	
    market . 	
   	
    The 	
    key 	
    consumer 	
   needs 	
   have 	
   been 	
   recognized 	
   and 	
   documented 	
   at 	
   the 	
   beginning 	
   of 	
   the 	
   project 	
    on 	
   known 	
   customer 	
   needs 	
   based 	
   on 	
   information 	
   gained 	
   from 	
   prior 	
   product 	
   lines 	
   on 	
   the 	
    market 	
   and 	
   customer 	
   feedback 	
   as 	
   well 	
   as 	
   benchmarking . 	
  	
    Main 	
   interaction 	
   point 	
   of 	
   the 	
   product 	
   is 	
   the 	
   user 	
   interface 	
   and 	
   this 	
   needs 	
   to 	
   fit 	
   customer 	
    expectation 	
    and 	
    need . 	
    One 	
    of 	
    the 	
    customer 	
    groups 	
    recognized 	
    were 	
    elderly 	
    people , 	
    because 	
    this 	
    group 	
    was 	
    defined 	
    as 	
    a 	
    secondary 	
    persona , 	
    very 	
    little 	
    information 	
    was 	
    gathered 	
    or 	
    internally 	
    available 	
    to 	
    break 	
    down 	
    the 	
    needs 	
    or 	
    pains 	
    when 	
    starting 	
    the 	
    R&D 	
   project . 	
   R&D 	
   process 	
   is 	
   already 	
   well 	
   advance 	
   and 	
   this 	
   customer 	
   need 	
   has 	
   not 	
   yet 	
    been 	
   addressed 	
   or 	
   validated . 	
   	
    Selection 	
    I 	
   chose 	
   the 	
   learning 	
   launch 	
   technique 	
   to 	
   validate 	
   the 	
   current 	
   status 	
   of 	
   the 	
   R&D 	
   project 	
    regarding 	
    this 	
    customer 	
    need , 	
    as 	
    well 	
    as 	
    to 	
    validate 	
    the 	
    options 	
    generated 	
    to 	
    test 	
    possible 	
   alternative 	
   solutions . 	
  	
    Being 	
   fully 	
   aware 	
   that 	
   this 	
   is 	
   only 	
   a 	
   small 	
   part 	
   of 	
   the 	
   complete 	
   product 	
   the 	
   team 	
   felt 	
   that 	
    a 	
    validation 	
    based 	
    to 	
    customer 	
    insights 	
    and 	
    actual 	
    interaction 	
    was 	
    needed 	
    to 	
    make 	
    a 	
    sustainable 	
   decision 	
   how 	
   to 	
   fulfill 	
   the 	
   targeted 	
   consumer 	
   groups 	
   need . 	
   	
    Application 	
    The 	
   process 	
   was 	
   started 	
   by 	
   gathering 	
   insights 	
   and 	
   information 	
   from 	
   research 	
   data 	
   done 	
    by 	
   universities / studies 	
   regarding 	
   elderly 	
   needs 	
   when 	
   operating 	
   or 	
   using 	
   products . 	
   The 	
    main 	
   topics 	
   were 	
   within 	
   haptic 	
   ( the 	
   strength 	
   needed 	
   to 	
   operate ) , 	
   visual 	
   sight 	
   ( eye 	
   sight , 	
    = 	
   font 	
   size 	
   of 	
   text 	
   and 	
   symbols ) , 	
   simplicity 	
   in 	
   usage 	
   (= logic ) 	
   and 	
   sound 	
   level 	
   (= hearing ) . 	
    Out 	
    of 	
    these 	
    four 	
    topics , 	
    three 	
    were 	
    recognized 	
    valuable 	
    for 	
    our 	
    product . 	
    The 	
    topic 	
    sound 	
   was 	
   left 	
   out 	
   of 	
   this 	
   testing 	
   phase 	
   since 	
   the 	
   product 	
   will 	
   allow 	
   an 	
   adjustment 	
   on 	
   a 	
    wide 	
   range 	
   according 	
   to 	
   all 	
   customer 	
   needs . 	
    The 	
   next 	
   step 	
   was 	
   to 	
   generate 	
   three 	
   design 	
   options 	
   based 	
   on 	
   overall 	
   design 	
   guidelines 	
   of 	
    the 	
   product . 	
   One 	
   being 	
   the 	
   standard 	
   option 	
   ( if 	
   this 	
   would 	
   be 	
   accepted 	
   it 	
   would 	
   be 	
   the 	
    most 	
   cost 	
   efficient 	
   solution 	
   for 	
   the 	
   company ) 	
   and 	
   two 	
   other 	
   options 	
   to 	
   match 	
   the 	
   better 	
    need 	
   of 	
   the 	
   target 	
   group 	
   elderly 	
   people . 	
    After 	
   this 	
   the 	
   target 	
   persona 	
   was 	
   defined 	
   as 	
   a 	
   female 	
   or 	
   male 	
   person 	
   over 	
   65-­‐80 	
   years 	
    old , 	
   living 	
   still 	
   alone 	
   and 	
   used 	
   to 	
   cooking . 	
   15 	
   people 	
   matching 	
   this 	
   group 	
   were 	
   found 	
   out 	
    of 	
    existing 	
    consumer 	
    panel 	
    database . 	
   	
    All 	
    15 	
    were 	
    invited 	
    on 	
    a 	
    one-­‐by-­‐one 	
    basis 	
    to 	
    evaluate 	
   products 	
   based 	
   on 	
   a 	
   prepared 	
   questionnaire . 	
  	
    The 	
   procedure 	
   of 	
   testing 	
   on 	
   prototype 	
   base 	
   was 	
   done 	
   following 	
   way : 	
   Participants 	
   were 	
    given 	
   a 	
   short 	
   time 	
   to 	
   experience 	
   the 	
   product 	
   themselves , 	
   just 	
   to 	
   give 	
   a 	
   chance 	
   to 	
   listen 	
   to 	
    their 	
    feeling 	
    and 	
    reaction 	
    without 	
    any 	
    outside 	
    influencing . 	
    After 	
    this 	
    the 	
    participants 	
    were 	
   given 	
   tasks 	
   to 	
   execute 	
   on 	
   the 	
   user 	
   interface 	
   based 	
   on 	
   a 	
   shadowing 	
   principle . 	
  	
   And 	
    related 	
   to 	
   this 	
   experience 	
   the 	
   haptic , 	
   shape 	
   and 	
   font 	
   sizes 	
   of 	
   symbols 	
   were 	
   rated . 	
   Notes 	
    were 	
   taken 	
   so 	
   participants 	
   only 	
   needed 	
   to 	
   perform 	
   given 	
   tasks . 	
  	
    After 	
   the 	
   individual 	
   for 	
   each 	
   participant 	
   filled 	
   in 	
   a 	
   background 	
   form 	
   about 	
   their 	
   name , 	
    age , 	
    cooking 	
    habit , 	
    and 	
    evaluation 	
    if 	
    they 	
    would 	
    think 	
    their 	
    friends 	
    in 	
    a 	
    similar 	
    age 	
    would 	
    cope 	
    with 	
    the 	
    user 	
    interface 	
    given 	
    ( this 	
    was 	
    done 	
    to 	
    get 	
    insight 	
    on 	
    a 	
    neutral 

 evaluation , 	
   since 	
   studies 	
   show 	
   elderly 	
   people 	
   do 	
   not 	
   like 	
   to 	
   give 	
   personal 	
   feedback 	
   on 	
    not 	
   coping 	
   with 	
   given 	
   tasks ) . 	
  	
    All 	
   results 	
   were 	
   digitalized 	
   and 	
   summarized 	
   to 	
   evaluate 	
   the 	
   results . 	
  	
    Based 	
   on 	
   the 	
   results 	
   of 	
   the 	
   test 	
   it 	
   was 	
   recognized 	
   that 	
   haptic 	
   and 	
   logic 	
   was 	
   perceived 	
   as 	
    good , 	
   but 	
   on 	
   the 	
   other 	
   points 	
   size 	
   of 	
   symbols 	
   and 	
   font 	
   size 	
   the 	
   current 	
   solution 	
   does 	
   not 	
    fulfill 	
   the 	
   need 	
   of 	
   elderly 	
   people . 	
  	
    After 	
   evaluating 	
   the 	
   results 	
   the 	
   team 	
   decided 	
   to 	
   resize 	
   the 	
   symbols 	
   sizes 	
   to 	
   a 	
   maximum 	
    size 	
   and 	
   in 	
   addition 	
   to 	
   generate 	
   a 	
   separate 	
   printing 	
   foil 	
   to 	
   match 	
   extreme 	
   need . 	
   	
   	
    Insight 	
   and 	
   Approach 	
    Realizing 	
   the 	
   approach 	
   was 	
   done 	
   only 	
   on 	
   a 	
   group 	
   of 	
   15 	
   people 	
   it 	
   literally 	
   can 	
   only 	
   give 	
    feedback 	
    on 	
    a 	
    qualitative 	
    level , 	
    but 	
    given 	
    the 	
    result 	
    needed , 	
    this 	
    was 	
    evaluated 	
    as 	
    enough 	
   valid 	
   and 	
   useful . 	
  	
   	
    I 	
   learned 	
   from 	
   this 	
   Learning 	
   Launch 	
   aspect 	
   that 	
   it 	
   is 	
   important 	
   to 	
   go 	
   out 	
   and 	
   meet 	
   the 	
    target 	
   group , 	
   talk 	
   to 	
   them 	
   and 	
   learn 	
   from 	
   their 	
   pains 	
   to 	
   really 	
   achieve 	
   a 	
   gain . 	
   An 	
   iteration 	
    in 	
   concept 	
   before 	
   product 	
   launch 	
   is 	
   always 	
   a 	
   better 	
   and 	
   cheaper 	
   solution 	
   than 	
   realizing 	
   a 	
    product 	
   not 	
   matching 	
   any 	
   need . 	
   The 	
   boldness 	
   to 	
   revise 	
   ideas 	
   is 	
   needed 	
   at 	
   any 	
   stage 	
   of 	
    projects , 	
   if 	
   any 	
   uncertainty 	
   is 	
   persisting . 	
  	
    To 	
    improve 	
    future 	
    projects 	
    it 	
    is 	
    surely 	
    needed 	
    to 	
    prototype 	
    at 	
    earlier 	
    stage 	
    based 	
    to 	
    rapid 	
   prototyping 	
   etc , 	
   to 	
   not 	
   encounter 	
   decisions 	
   too 	
   late 	
   in 	
   process , 	
   when 	
   stakeholders 	
    are 	
   maybe 	
   not 	
   so 	
   willing 	
   to 	
   invest 	
   anymore 	
   as 	
   freely 	
   as 	
   in 	
   the 	
   product 	
   R&D 	
   beginning 	
    phase . 	
    Also 	
    valuable 	
    is 	
    to 	
    document 	
    these 	
    findings 	
    for 	
    future 	
    product 	
    specification 	
    needs . 	
   	
    I 	
    do 	
    also 	
    think 	
    that 	
    within 	
    organizations 	
    small 	
    steps 	
    to 	
    implement 	
    Design 	
    Thinking 	
    approaches 	
   are 	
   valuable 	
   to 	
   launch 	
   new 	
   ways 	
   of 	
   working 	
   and 	
   thinking . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection 	
   – 	
   Learning 	
   Launch 	
   	
    Challenge 	
   	
    I 	
   work 	
   in 	
   a 	
   big 	
   R&D 	
   project 	
   within 	
   home 	
   appliances 	
   ( ovens ) , 	
   the 	
   goal 	
   is 	
   to 	
   generate 	
   a 	
    new 	
    product 	
    platform 	
    based 	
    on 	
    an 	
    existing 	
    product 	
    line 	
    on 	
    the 	
    market . 	
   	
    The 	
    key 	
    consumer 	
   needs 	
   have 	
   been 	
   recognized 	
   and 	
   documented 	
   at 	
   the 	
   beginning 	
   of 	
   the 	
   project 	
    on 	
   known 	
   customer 	
   needs 	
   based 	
   on 	
   information 	
   gained 	
   from 	
   prior 	
   product 	
   lines 	
   on 	
   the 	
    market 	
   and 	
   customer 	
   feedback 	
   as 	
   well 	
   as 	
   benchmarking . 	
  	
    Main 	
   interaction 	
   point 	
   of 	
   the 	
   product 	
   is 	
   the 	
   user 	
   interface 	
   and 	
   this 	
   needs 	
   to 	
   fit 	
   customer 	
    expectation 	
    and 	
    need . 	
    One 	
    of 	
    the 	
    customer 	
    groups 	
    recognized 	
    were 	
    elderly 	
    people , 	
    because 	
    this 	
    group 	
    was 	
    defined 	
    as 	
    a 	
    secondary 	
    persona , 	
    very 	
    little 	
    information 	
    was 	
    gathered 	
    or 	
    internally 	
    available 	
    to 	
    break 	
    down 	
    the 	
    needs 	
    or 	
    pains 	
    when 	
    starting 	
    the 	
    R&D 	
   project . 	
   R&D 	
   process 	
   is 	
   already 	
   well 	
   advance 	
   and 	
   this 	
   customer 	
   need 	
   has 	
   not 	
   yet 	
    been 	
   addressed 	
   or 	
   validated . 	
   	
    Selection 	
    I 	
   chose 	
   the 	
   learning 	
   launch 	
   technique 	
   to 	
   validate 	
   the 	
   current 	
   status 	
   of 	
   the 	
   R&D 	
   project 	
    regarding 	
    this 	
    customer 	
    need , 	
    as 	
    well 	
    as 	
    to 	
    validate 	
    the 	
    options 	
    generated 	
    to 	
    test 	
    possible 	
   alternative 	
   solutions . 	
  	
    Being 	
   fully 	
   aware 	
   that 	
   this 	
   is 	
   only 	
   a 	
   small 	
   part 	
   of 	
   the 	
   complete 	
   product 	
   the 	
   team 	
   felt 	
   that 	
    a 	
    validation 	
    based 	
    to 	
    customer 	
    insights 	
    and 	
    actual 	
    interaction 	
    was 	
    needed 	
    to 	
    make 	
    a 	
    sustainable 	
   decision 	
   how 	
   to 	
   fulfill 	
   the 	
   targeted 	
   consumer 	
   groups 	
   need . 	
   	
    Application 	
    The 	
   process 	
   was 	
   started 	
   by 	
   gathering 	
   insights 	
   and 	
   information 	
   from 	
   research 	
   data 	
   done 	
    by 	
   universities / studies 	
   regarding 	
   elderly 	
   needs 	
   when 	
   operating 	
   or 	
   using 	
   products . 	
   The 	
    main 	
   topics 	
   were 	
   within 	
   haptic 	
   ( the 	
   strength 	
   needed 	
   to 	
   operate ) , 	
   visual 	
   sight 	
   ( eye 	
   sight , 	
    = 	
   font 	
   size 	
   of 	
   text 	
   and 	
   symbols ) , 	
   simplicity 	
   in 	
   usage 	
   (= logic ) 	
   and 	
   sound 	
   level 	
   (= hearing ) . 	
    Out 	
    of 	
    these 	
    four 	
    topics , 	
    three 	
    were 	
    recognized 	
    valuable 	
    for 	
    our 	
    product . 	
    The 	
    topic 	
    sound 	
   was 	
   left 	
   out 	
   of 	
   this 	
   testing 	
   phase 	
   since 	
   the 	
   product 	
   will 	
   allow 	
   an 	
   adjustment 	
   on 	
   a 	
    wide 	
   range 	
   according 	
   to 	
   all 	
   customer 	
   needs . 	
    The 	
   next 	
   step 	
   was 	
   to 	
   generate 	
   three 	
   design 	
   options 	
   based 	
   on 	
   overall 	
   design 	
   guidelines 	
   of 	
    the 	
   product . 	
   One 	
   being 	
   the 	
   standard 	
   option 	
   ( if 	
   this 	
   would 	
   be 	
   accepted 	
   it 	
   would 	
   be 	
   the 	
    most 	
   cost 	
   efficient 	
   solution 	
   for 	
   the 	
   company ) 	
   and 	
   two 	
   other 	
   options 	
   to 	
   match 	
   the 	
   better 	
    need 	
   of 	
   the 	
   target 	
   group 	
   elderly 	
   people . 	
    After 	
   this 	
   the 	
   target 	
   persona 	
   was 	
   defined 	
   as 	
   a 	
   female 	
   or 	
   male 	
   person 	
   over 	
   65-­‐80 	
   years 	
    old , 	
   living 	
   still 	
   alone 	
   and 	
   used 	
   to 	
   cooking . 	
   15 	
   people 	
   matching 	
   this 	
   group 	
   were 	
   found 	
   out 	
    of 	
    existing 	
    consumer 	
    panel 	
    database . 	
   	
    All 	
    15 	
    were 	
    invited 	
    on 	
    a 	
    one-­‐by-­‐one 	
    basis 	
    to 	
    evaluate 	
   products 	
   based 	
   on 	
   a 	
   prepared 	
   questionnaire . 	
  	
    The 	
   procedure 	
   of 	
   testing 	
   on 	
   prototype 	
   base 	
   was 	
   done 	
   following 	
   way : 	
   Participants 	
   were 	
    given 	
   a 	
   short 	
   time 	
   to 	
   experience 	
   the 	
   product 	
   themselves , 	
   just 	
   to 	
   give 	
   a 	
   chance 	
   to 	
   listen 	
   to 	
    their 	
    feeling 	
    and 	
    reaction 	
    without 	
    any 	
    outside 	
    influencing . 	
    After 	
    this 	
    the 	
    participants 	
    were 	
   given 	
   tasks 	
   to 	
   execute 	
   on 	
   the 	
   user 	
   interface 	
   based 	
   on 	
   a 	
   shadowing 	
   principle . 	
  	
   And 	
    related 	
   to 	
   this 	
   experience 	
   the 	
   haptic , 	
   shape 	
   and 	
   font 	
   sizes 	
   of 	
   symbols 	
   were 	
   rated . 	
   Notes 	
    were 	
   taken 	
   so 	
   participants 	
   only 	
   needed 	
   to 	
   perform 	
   given 	
   tasks . 	
  	
    After 	
   the 	
   individual 	
   for 	
   each 	
   participant 	
   filled 	
   in 	
   a 	
   background 	
   form 	
   about 	
   their 	
   name , 	
    age , 	
    cooking 	
    habit , 	
    and 	
    evaluation 	
    if 	
    they 	
    would 	
    think 	
    their 	
    friends 	
    in 	
    a 	
    similar 	
    age 	
    would 	
    cope 	
    with 	
    the 	
    user 	
    interface 	
    given 	
    ( this 	
    was 	
    done 	
    to 	
    get 	
    insight 	
    on 	
    a 	
    neutral 

 evaluation , 	
   since 	
   studies 	
   show 	
   elderly 	
   people 	
   do 	
   not 	
   like 	
   to 	
   give 	
   personal 	
   feedback 	
   on 	
    not 	
   coping 	
   with 	
   given 	
   tasks ) . 	
  	
    All 	
   results 	
   were 	
   digitalized 	
   and 	
   summarized 	
   to 	
   evaluate 	
   the 	
   results . 	
  	
    Based 	
   on 	
   the 	
   results 	
   of 	
   the 	
   test 	
   it 	
   was 	
   recognized 	
   that 	
   haptic 	
   and 	
   logic 	
   was 	
   perceived 	
   as 	
    good , 	
   but 	
   on 	
   the 	
   other 	
   points 	
   size 	
   of 	
   symbols 	
   and 	
   font 	
   size 	
   the 	
   current 	
   solution 	
   does 	
   not 	
    fulfill 	
   the 	
   need 	
   of 	
   elderly 	
   people . 	
  	
    After 	
   evaluating 	
   the 	
   results 	
   the 	
   team 	
   decided 	
   to 	
   resize 	
   the 	
   symbols 	
   sizes 	
   to 	
   a 	
   maximum 	
    size 	
   and 	
   in 	
   addition 	
   to 	
   generate 	
   a 	
   separate 	
   printing 	
   foil 	
   to 	
   match 	
   extreme 	
   need . 	
   	
   	
    Insight 	
   and 	
   Approach 	
    Realizing 	
   the 	
   approach 	
   was 	
   done 	
   only 	
   on 	
   a 	
   group 	
   of 	
   15 	
   people 	
   it 	
   literally 	
   can 	
   only 	
   give 	
    feedback 	
    on 	
    a 	
    qualitative 	
    level , 	
    but 	
    given 	
    the 	
    result 	
    needed , 	
    this 	
    was 	
    evaluated 	
    as 	
    enough 	
   valid 	
   and 	
   useful . 	
  	
   	
    I 	
   learned 	
   from 	
   this 	
   Learning 	
   Launch 	
   aspect 	
   that 	
   it 	
   is 	
   important 	
   to 	
   go 	
   out 	
   and 	
   meet 	
   the 	
    target 	
   group , 	
   talk 	
   to 	
   them 	
   and 	
   learn 	
   from 	
   their 	
   pains 	
   to 	
   really 	
   achieve 	
   a 	
   gain . 	
   An 	
   iteration 	
    in 	
   concept 	
   before 	
   product 	
   launch 	
   is 	
   always 	
   a 	
   better 	
   and 	
   cheaper 	
   solution 	
   than 	
   realizing 	
   a 	
    product 	
   not 	
   matching 	
   any 	
   need . 	
   The 	
   boldness 	
   to 	
   revise 	
   ideas 	
   is 	
   needed 	
   at 	
   any 	
   stage 	
   of 	
    projects , 	
   if 	
   any 	
   uncertainty 	
   is 	
   persisting . 	
  	
    To 	
    improve 	
    future 	
    projects 	
    it 	
    is 	
    surely 	
    needed 	
    to 	
    prototype 	
    at 	
    earlier 	
    stage 	
    based 	
    to 	
    rapid 	
   prototyping 	
   etc , 	
   to 	
   not 	
   encounter 	
   decisions 	
   too 	
   late 	
   in 	
   process , 	
   when 	
   stakeholders 	
    are 	
   maybe 	
   not 	
   so 	
   willing 	
   to 	
   invest 	
   anymore 	
   as 	
   freely 	
   as 	
   in 	
   the 	
   product 	
   R&D 	
   beginning 	
    phase . 	
    Also 	
    valuable 	
    is 	
    to 	
    document 	
    these 	
    findings 	
    for 	
    future 	
    product 	
    specification 	
    needs . 	
   	
    I 	
    do 	
    also 	
    think 	
    that 	
    within 	
    organizations 	
    small 	
    steps 	
    to 	
    implement 	
    Design 	
    Thinking 	
    approaches 	
   are 	
   valuable 	
   to 	
   launch 	
   new 	
   ways 	
   of 	
   working 	
   and 	
   thinking .
### Output: 