Example Reflection – Storytelling 

 Challenge & Selection 

 I find storytelling the one of the most effective ways in conveying ideas to a large group of people   without having much information about them individually . It works best in a neutral group . My   challenge was to communicate the product ’s features to prospective customers who had known the   brand before . I selected story telling as the option as the design thinking activity . 

 Application 

 I wanted to create a story that narrates the journey of individual , wherein I targeted people in the   age bracket of 15 - 25 creating the backdrop of their school / college life and placing the product in the   center of this experience . This way I believe we could create a feeling of attachment to the product   and would be able to communicate the features in a better manner than explicitly creating a   traditional advertisement . This way also helps in creating a connection to real experience of our   customers in the target age group than portraying our position in the market as only a commercial   product company . 

 Insight & Approach 

 The approach to go about the whole storytelling process was conceptualized based on the learnings   developed in this course . The setting of the basic design and structure helped in overall formulation   of the whole story and product placement . 

 We developed some major insights about our customer choices & preferences based on feedback   we noted through the story telling method . We as a business came to a conclusion that to create an   association with our brand or product , we need to evoke an emotional response from our customers   than sampling citing product features . This helps in creating brand loyalty for our product as the   customer relates to the experiences mentioned in the story . 

 In hindsight I ’m happy with the decision of enrolling in the design course as it helped me create a   framework to work in . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling 

 Challenge & Selection 

 I find storytelling the one of the most effective ways in conveying ideas to a large group of people   without having much information about them individually . It works best in a neutral group . My   challenge was to communicate the product ’s features to prospective customers who had known the   brand before . I selected story telling as the option as the design thinking activity . 

 Application 

 I wanted to create a story that narrates the journey of individual , wherein I targeted people in the   age bracket of 15 - 25 creating the backdrop of their school / college life and placing the product in the   center of this experience . This way I believe we could create a feeling of attachment to the product   and would be able to communicate the features in a better manner than explicitly creating a   traditional advertisement . This way also helps in creating a connection to real experience of our   customers in the target age group than portraying our position in the market as only a commercial   product company . 

 Insight & Approach 

 The approach to go about the whole storytelling process was conceptualized based on the learnings   developed in this course . The setting of the basic design and structure helped in overall formulation   of the whole story and product placement . 

 We developed some major insights about our customer choices & preferences based on feedback   we noted through the story telling method . We as a business came to a conclusion that to create an   association with our brand or product , we need to evoke an emotional response from our customers   than sampling citing product features . This helps in creating brand loyalty for our product as the   customer relates to the experiences mentioned in the story . 

 In hindsight I ’m happy with the decision of enrolling in the design course as it helped me create a   framework to work in .
### Output: 