My Design Thinking Tool : Storytelling 

 Challenge 

 I work in a Customer Insights and Analytics team and we were tasked with coming up with a   retail customer loyalty model . In Nigeria , the concept of customer loyalty in the financial   industry is rare . This meant that we had insufficient local data to work with . After going the   route of a survey , we had gotten additional information to come up with a model . The   challenge now was translating our findings into a model that would easily understood by the   retail stakeholders . 

 Selection 

 It was not hard deciding on adopting the visualization tool because of its ability to convey   messages with imagery . Images , when combined with a little literature had proven to be   powerful in historical tasks I handled . 

 Application 

 To drive home my point in the most simplistic method , I utilized a combination of SmartArt   graphics and icons from google . Smart art was effective in describing the elements that   determine the value of a good loyalty scheme and used relatable icons to points and   rankings . A good example is the use of a ladder to present the different cadres of customers   based on accrued loyalty points . 

 Insight & Approach 

 The presentation was certainly insightful as the audience were engaged and understood the   overall idea enough to request some modifications . However , I learnt that I could have   incorporated a bit of storytelling by illustrating the emotional experiences a customer would   go through from awareness to finally redeeming the points . That I believe , would have   further immersed the audience and , perhaps , trigger some more viable suggestions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: My Design Thinking Tool : Storytelling 

 Challenge 

 I work in a Customer Insights and Analytics team and we were tasked with coming up with a   retail customer loyalty model . In Nigeria , the concept of customer loyalty in the financial   industry is rare . This meant that we had insufficient local data to work with . After going the   route of a survey , we had gotten additional information to come up with a model . The   challenge now was translating our findings into a model that would easily understood by the   retail stakeholders . 

 Selection 

 It was not hard deciding on adopting the visualization tool because of its ability to convey   messages with imagery . Images , when combined with a little literature had proven to be   powerful in historical tasks I handled . 

 Application 

 To drive home my point in the most simplistic method , I utilized a combination of SmartArt   graphics and icons from google . Smart art was effective in describing the elements that   determine the value of a good loyalty scheme and used relatable icons to points and   rankings . A good example is the use of a ladder to present the different cadres of customers   based on accrued loyalty points . 

 Insight & Approach 

 The presentation was certainly insightful as the audience were engaged and understood the   overall idea enough to request some modifications . However , I learnt that I could have   incorporated a bit of storytelling by illustrating the emotional experiences a customer would   go through from awareness to finally redeeming the points . That I believe , would have   further immersed the audience and , perhaps , trigger some more viable suggestions .
### Output: 