Reflection- Mind Mapping 

 Challenge 

 At my previous internship , as a Business Development Intern , my work was to bring potential clients to the company . I worked at a financial giant which offered Mutual Funds , SIPs and various other long - term investment policies . The company had not been getting sufficient response from the customers when the employees integrated with them . After interacting with a few customers and engaging them in situational conversation , we found out the pain points . For starters , people often got disinterested when they received continuous calls from various companies pitching their own policies . Second , the policies which our company pitched were not beneficial for the middle class customer but for the high - end customers . We realised that the customer base in the market is mostly middle class and it was important to alter the poilicies as per their need and requirement . 

 Selection 

 Our team had already researched and had gone through the “ What is ? “ phase . It was time to do some mind - mapping to bridge what is to what if . Mind Mapping is looking for patterns and insight from a large amount of data which we found during what is . It helps in establishing criteria for what if idea generation process . 

 Application 

 To put our Mind - Map structure together , we decided to put in all the facts , figures , data , pain points and challenges upfront . We started brainstorming but were n’t able to land something worth moving forward with . We realised that idea generation should be data driven and collaborative too when brainstorming . So we made a plan to first individually come up with potential policies and plans which would benefit the consumer as well as the company . This exercise involved taking into consideration all the aspects which we had previously figured out . After this , the whole team sat together and individually shared their plan to obtain a more refined plan . While doing this , we also decided on what strategy to be used while interacting with the customer , so that he gets interested and becomes convincing . Soon we came up with a policy of a lesser amount which was affordable to the customer and provided enough incentives to get them interested . 

 Insight & Approach 

 Getting closer to the customer ’s life and perspective helped us in idea generation which was later tested as a prototype and turned out to be successful . The mind mapping tool helped us collect every information more precisely which further assisted in coming up with a more effective and efficient strategy . We figured out where we lacked and needed improvement . Additionally , we were able to look into the major challenges which the company had been 

 facing , i.e. , customer satisfaction . This helped us improve in not just the financial services , but also the broking services . 

 Given that we had already gone through the what is process , i believe , we could have made that more interactive and appealing . It might have yielded more useful information , resulting in a better mind map . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection- Mind Mapping 

 Challenge 

 At my previous internship , as a Business Development Intern , my work was to bring potential clients to the company . I worked at a financial giant which offered Mutual Funds , SIPs and various other long - term investment policies . The company had not been getting sufficient response from the customers when the employees integrated with them . After interacting with a few customers and engaging them in situational conversation , we found out the pain points . For starters , people often got disinterested when they received continuous calls from various companies pitching their own policies . Second , the policies which our company pitched were not beneficial for the middle class customer but for the high - end customers . We realised that the customer base in the market is mostly middle class and it was important to alter the poilicies as per their need and requirement . 

 Selection 

 Our team had already researched and had gone through the “ What is ? “ phase . It was time to do some mind - mapping to bridge what is to what if . Mind Mapping is looking for patterns and insight from a large amount of data which we found during what is . It helps in establishing criteria for what if idea generation process . 

 Application 

 To put our Mind - Map structure together , we decided to put in all the facts , figures , data , pain points and challenges upfront . We started brainstorming but were n’t able to land something worth moving forward with . We realised that idea generation should be data driven and collaborative too when brainstorming . So we made a plan to first individually come up with potential policies and plans which would benefit the consumer as well as the company . This exercise involved taking into consideration all the aspects which we had previously figured out . After this , the whole team sat together and individually shared their plan to obtain a more refined plan . While doing this , we also decided on what strategy to be used while interacting with the customer , so that he gets interested and becomes convincing . Soon we came up with a policy of a lesser amount which was affordable to the customer and provided enough incentives to get them interested . 

 Insight & Approach 

 Getting closer to the customer ’s life and perspective helped us in idea generation which was later tested as a prototype and turned out to be successful . The mind mapping tool helped us collect every information more precisely which further assisted in coming up with a more effective and efficient strategy . We figured out where we lacked and needed improvement . Additionally , we were able to look into the major challenges which the company had been 

 facing , i.e. , customer satisfaction . This helped us improve in not just the financial services , but also the broking services . 

 Given that we had already gone through the what is process , i believe , we could have made that more interactive and appealing . It might have yielded more useful information , resulting in a better mind map .
### Output: 