Simona Blasi , Peer - graded assignment , Design Thinking for Innovation     Challenge :     The health care experience is typically straight forward ; we expect it to have an outcome that   provides us with a course of action ( i.e. , an intelligent , honest provider who tells us what ’s wrong   and sets us on a course of action ) . But , what about all the other pieces of the journey along the   way ?     We define our patient journey as of discovering , engaging , caring , getting better , managing   costs and living life . Every patient has a story ; a place they ’re trying to go . Along this journey , it ’s   important for us to remember that and offer ourselves to help them get there .      With that , each piece of the journey has potential to add small , but significant , experiences that   build personal , meaningful elements .     We feel virtual reality could be one of those experiences during the caring part of the journey .   But , I did n’t want to offer it and not know what patients thought ( e.g. , content , feelings , physical   reaction ) . We do n’t really know how patients will react to it so we need to learn more .      Selection :     A learning launch is just what ’s needed to help guide this decision and learn more about how   patients feel about a virtual reality experience added to care . As I learned in this course , the   times of the standard business plan are gone . It ’s time to experiment and not just base our   actions on guessing and projection .     As defined , a learning launch i​s a carefully designed experiment or prototype designed to test   the key underlying value - generating assumptions of a potential new - growth initiative . A   “ business - world application of the scientific method . ”     As Sebastian Garcia said in the lecture , “ ​at learning launch you are launching out there into the unknown . ”   And , that ’s exactly what we need to do to learn more about patients ’ feelings on virtual reality .     “ New - growth ” for this launch is adding a meaningful experience to patient care through virtual   reality . It ’s not based on ROI , it ’s based on adding value patient experience . We need to learn   how value is defined in this case .     For this we will go through the key stages : 

 1 . Immerse yourself in the data that already exists . 

 2 . Generate a new business idea - an educated guess about the opportunity . 

 3 . Articulate the assumptions on which the new business idea ’s success is based . 

 4 . Design and conduct a learning launch to test assumptions . 

 5 . Revise or kill the idea based on your findings . 

 6 . Scale the business idea when appropriate . 

 I have found that in health care , learning launches can be a bit tricky as it can be hard to stay   quick and nimble along that way . That is the biggest challenge as there are additional variables   at play ( consent forms , ensuring confidentiality and total privacy , scheduling and help from staff ,   cleaning of the equipment - building a protocol ) .     Application​ :     I researched the existing virtual reality research and testing that has been done in other health   care settings . There is a decent amount of information , but focused on inpatient settings .   Overall , the experience is positive in many different applications ( pain , experience , distraction ) .     Based on that , we wanted to focus on the outpatient setting and make it transferrable across our   regions .      Our hypothesis is that virtual reality will help patients ’ immerse themselves in content and be a   positive distraction away from treatment in an outpatient setting . Our goal : to talk to 60 patients   and 25 care providers across the three regions .     What do n’t we know is the value of virtual reality as an experience . Does it have a long term   effect on patient experience or just a short - lived feeling ? How nimble can we be in making   changes after we implement the program ? If we create a virtual reality program for outpatient   treatments and it means short - lived freedom for one patient , is n’t it worth the effort ?      We created a simple testing protocol and discussion guide to test our hypothesis . First , we ask   patients to tell us a little about themselves and their experience at the clinic . Second , we find out   what they know about virtual reality . Then , we give them a choice between two different pieces   of content and they experience it . Finally , we ask about their emotional and physical feelings   after watching , what they liked , did n’t like and if they ’d want virtual reality as an option when   they come in for treatment .     Each interview takes 15 - 45 minutes depending on the patient . We estimate it will take about   three weeks to interview patients . This is a fast moving test in our world . As of this assignment , I   have interviewed 26 patients and 25 care providers . We have also talked to three caregivers   who were also interested in trying it out .      Insight​ :     At this time , we have run into overwhelming positive results . Nearly all patients feel a sense of   transportation and joy with the content . They have been immersed enough that it has served as 

 a distraction from treatment and many have used the words “ relaxing , ” “ transported , ” “ calming , ”   and “ awesome ” to describe their experience . All but one person would want to use it during   future treatments . Most rated the experience as a 4 out of 5 with many 5 ratings .     If we were to stop here ( and , it would be plenty of interviews to do so ) we ’d be able to make a   strong case to get a program in place to enhance experience at the care stop in our overall   patient journey .     We ’ll continue our interviews so we can have a good sample across our regions , but the   learning launch has been very eye - opening to helping understand more about the   implementation of virtual reality and helps go beyond typical “ guessing ” approach of business   plan and moves us to learning more about real value and definitely builds a stronger case for   why this could be a valuable addition to care .     Approach​ :     Quite honestly , as I ’ve stated above , I will continue to apply the learning launch technique to this   specific challenge . It allows me to be nimble and test new hypotheses quickly and cheaply . As   virtual reality technology and content changes , we ’ll need to be agile and keep doing small tests   over time to enhance the experience , but also make sure it is still making a difference along the   patient journey .      Before this class , I was going to write a lengthy business plan built from secondary research   and a lot of guessing . Now , I have an agile testing process that allows to learn from real patient   experiences and the ability to learn and grow after implementation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Simona Blasi
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Simona Blasi , Peer - graded assignment , Design Thinking for Innovation     Challenge :     The health care experience is typically straight forward ; we expect it to have an outcome that   provides us with a course of action ( i.e. , an intelligent , honest provider who tells us what ’s wrong   and sets us on a course of action ) . But , what about all the other pieces of the journey along the   way ?     We define our patient journey as of discovering , engaging , caring , getting better , managing   costs and living life . Every patient has a story ; a place they ’re trying to go . Along this journey , it ’s   important for us to remember that and offer ourselves to help them get there .      With that , each piece of the journey has potential to add small , but significant , experiences that   build personal , meaningful elements .     We feel virtual reality could be one of those experiences during the caring part of the journey .   But , I did n’t want to offer it and not know what patients thought ( e.g. , content , feelings , physical   reaction ) . We do n’t really know how patients will react to it so we need to learn more .      Selection :     A learning launch is just what ’s needed to help guide this decision and learn more about how   patients feel about a virtual reality experience added to care . As I learned in this course , the   times of the standard business plan are gone . It ’s time to experiment and not just base our   actions on guessing and projection .     As defined , a learning launch i​s a carefully designed experiment or prototype designed to test   the key underlying value - generating assumptions of a potential new - growth initiative . A   “ business - world application of the scientific method . ”     As Sebastian Garcia said in the lecture , “ ​at learning launch you are launching out there into the unknown . ”   And , that ’s exactly what we need to do to learn more about patients ’ feelings on virtual reality .     “ New - growth ” for this launch is adding a meaningful experience to patient care through virtual   reality . It ’s not based on ROI , it ’s based on adding value patient experience . We need to learn   how value is defined in this case .     For this we will go through the key stages : 

 1 . Immerse yourself in the data that already exists . 

 2 . Generate a new business idea - an educated guess about the opportunity . 

 3 . Articulate the assumptions on which the new business idea ’s success is based . 

 4 . Design and conduct a learning launch to test assumptions . 

 5 . Revise or kill the idea based on your findings . 

 6 . Scale the business idea when appropriate . 

 I have found that in health care , learning launches can be a bit tricky as it can be hard to stay   quick and nimble along that way . That is the biggest challenge as there are additional variables   at play ( consent forms , ensuring confidentiality and total privacy , scheduling and help from staff ,   cleaning of the equipment - building a protocol ) .     Application​ :     I researched the existing virtual reality research and testing that has been done in other health   care settings . There is a decent amount of information , but focused on inpatient settings .   Overall , the experience is positive in many different applications ( pain , experience , distraction ) .     Based on that , we wanted to focus on the outpatient setting and make it transferrable across our   regions .      Our hypothesis is that virtual reality will help patients ’ immerse themselves in content and be a   positive distraction away from treatment in an outpatient setting . Our goal : to talk to 60 patients   and 25 care providers across the three regions .     What do n’t we know is the value of virtual reality as an experience . Does it have a long term   effect on patient experience or just a short - lived feeling ? How nimble can we be in making   changes after we implement the program ? If we create a virtual reality program for outpatient   treatments and it means short - lived freedom for one patient , is n’t it worth the effort ?      We created a simple testing protocol and discussion guide to test our hypothesis . First , we ask   patients to tell us a little about themselves and their experience at the clinic . Second , we find out   what they know about virtual reality . Then , we give them a choice between two different pieces   of content and they experience it . Finally , we ask about their emotional and physical feelings   after watching , what they liked , did n’t like and if they ’d want virtual reality as an option when   they come in for treatment .     Each interview takes 15 - 45 minutes depending on the patient . We estimate it will take about   three weeks to interview patients . This is a fast moving test in our world . As of this assignment , I   have interviewed 26 patients and 25 care providers . We have also talked to three caregivers   who were also interested in trying it out .      Insight​ :     At this time , we have run into overwhelming positive results . Nearly all patients feel a sense of   transportation and joy with the content . They have been immersed enough that it has served as 

 a distraction from treatment and many have used the words “ relaxing , ” “ transported , ” “ calming , ”   and “ awesome ” to describe their experience . All but one person would want to use it during   future treatments . Most rated the experience as a 4 out of 5 with many 5 ratings .     If we were to stop here ( and , it would be plenty of interviews to do so ) we ’d be able to make a   strong case to get a program in place to enhance experience at the care stop in our overall   patient journey .     We ’ll continue our interviews so we can have a good sample across our regions , but the   learning launch has been very eye - opening to helping understand more about the   implementation of virtual reality and helps go beyond typical “ guessing ” approach of business   plan and moves us to learning more about real value and definitely builds a stronger case for   why this could be a valuable addition to care .     Approach​ :     Quite honestly , as I ’ve stated above , I will continue to apply the learning launch technique to this   specific challenge . It allows me to be nimble and test new hypotheses quickly and cheaply . As   virtual reality technology and content changes , we ’ll need to be agile and keep doing small tests   over time to enhance the experience , but also make sure it is still making a difference along the   patient journey .      Before this class , I was going to write a lengthy business plan built from secondary research   and a lot of guessing . Now , I have an agile testing process that allows to learn from real patient   experiences and the ability to learn and grow after implementation .
### Output: 