Student : Bastian Rubio   Course : Design Thinking for Innovation   Assignment : Tool Learning Launch   Title : Brand Portal         Challenge     I am a Brand manager of a multinational company , in charge of managing the company 's brand   in 3 business units in 3 countries . One of my main functions is brand management , that is , to   show our audiences a uniform and consistent brand at all points of contact and in all our   business units .     The problem is the misuse of the brand by employees . In each business unit the employees use   the brand in their presentations and communications in a bad way , they use it in the way they   want or think , even distorting the brand in some ways , adding new images or for example   changing the shape in which it should be used , or by changing the corporate letters and colors .   Despite having a brand manual , it is not used and we assume that it is not understood by our   employees and in this way we are giving an uneven and inconsistent image of the brand in each   business unit and in each country .     Our challenge is to maintain a uniform and consistent image and use of the brand at all points of   contact and communications with our internal and external customers in all our business units to   improve and unify our image .     The progress of the project includes the IT department and the human resources department   and the marketing department which I lead . We will use internal resources for the execution of   the project and should not exceed 30 business days . We will work in teams to discover how the   brand is used by our employees and what they find problematic in its application in their   day - to - day communications .         Selection     After having gone through several stages of design thinking and having found a problem in the   misuse of the brand by employees , we have decided to test the learning launch tool which is an   experiment designed to quickly test our idea and prototype . We decide to use this tool because   the process of using the brand already exists but not in an orderly manner , and we believe that   with a prototype we could learn and improve the experience of the correct use of the brand . 

 Also , as this prototype is an online software , it will be easy to implement by our IT department   with the help of Marketing and Human Resources .   You can see information on how to make a quick and easy software prototype in the following   link   https://www.bell-kelly.net/tag/tags/categoriesprivacy.htm   ( you have to change the language to english )         Application     The learning launch tool was applied effectively . Our launch was focused on learning how and   in what way ( processes ) the brand was used by our workers , for which we launched an   interactive portal type prototype ( online software ) with some brand resources such as logos ,   colors , corporate letters , images , powerpoint templates , digital signatures , etc . , which allows   communication documents with the established parameters of use of the brand .      In addition , with which , presentations , communications and emails could be designed and   edited online and could be linked to the outlook platform for sending or downloading for other   uses and in this way maintaining the uniformity of the brand . Besides that , it would have a   survey to know what uses and how employees use the brand and what suggestions they would   have .     To make the use of this prototype attractive and engaged , we held a contest to reward those   who make the best presentations and best uses of   the brand in the space of one month .     In this way we made the application of the prototype quick and effective and used by all   Workers .     We only did this launch in one business unit ( one country ) to learn and then improve the   product .         Insight     With the learning tool we were able to affirm our assumptions by verifying that there was a high   rate of employees who used the prototype and they managed to improve the use of the brand in   their communications and they were also able to learn more how it should be used .     We also found that employees take satisfaction in seeing their better - designed presentations   and feel pride in their brand applied properly . 

 In their comments we discovered that most do not understand well how a brand should be used   with the design parameters , they do not understand brand manuals and that is why they do not   use them .   It was also identified that the lack of good use of the brand is due to ignorance in the   management of office and design software , thinking that this is only the responsibility of the   marketing department .     Before the prototype most of the employees saw the use of the brand well in the applications   they make , not being able to distinguish whether it is misapplied or not .     With all this new knowledge granted by the use of design thinking through the prototype , we can   improve it until we obtain a version that covers all the needs of our employees to use the brand   and we have a consistent and unified brand image .         Approach     With the knowledge obtained , the team plans to improve the brand portal prototype ( online   software ) , making it easier to use and that brings a more understandable brand use , such as its   brand guidelines , and also add tutorials on the use of office and design software to improve the   presentations and communications of the employees , in addition to enriching the brand portal in   different ways like a integrates chat or forum so that becomes an indispensable piece in the use   of employees communications . And in the future make it a collaborative place to prepare   documents in which multiple users can edit the same document in real time .     After checking the new assumptions in the new experiments , and these being positive , the final   product will be developed and implemented in the other business units and then it will be scaled   to all the business units of the company . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Bastian Rubio
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://www.bell-kelly.net/tag/tags/categoriesprivacy.htm
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Student : Bastian Rubio   Course : Design Thinking for Innovation   Assignment : Tool Learning Launch   Title : Brand Portal         Challenge     I am a Brand manager of a multinational company , in charge of managing the company 's brand   in 3 business units in 3 countries . One of my main functions is brand management , that is , to   show our audiences a uniform and consistent brand at all points of contact and in all our   business units .     The problem is the misuse of the brand by employees . In each business unit the employees use   the brand in their presentations and communications in a bad way , they use it in the way they   want or think , even distorting the brand in some ways , adding new images or for example   changing the shape in which it should be used , or by changing the corporate letters and colors .   Despite having a brand manual , it is not used and we assume that it is not understood by our   employees and in this way we are giving an uneven and inconsistent image of the brand in each   business unit and in each country .     Our challenge is to maintain a uniform and consistent image and use of the brand at all points of   contact and communications with our internal and external customers in all our business units to   improve and unify our image .     The progress of the project includes the IT department and the human resources department   and the marketing department which I lead . We will use internal resources for the execution of   the project and should not exceed 30 business days . We will work in teams to discover how the   brand is used by our employees and what they find problematic in its application in their   day - to - day communications .         Selection     After having gone through several stages of design thinking and having found a problem in the   misuse of the brand by employees , we have decided to test the learning launch tool which is an   experiment designed to quickly test our idea and prototype . We decide to use this tool because   the process of using the brand already exists but not in an orderly manner , and we believe that   with a prototype we could learn and improve the experience of the correct use of the brand . 

 Also , as this prototype is an online software , it will be easy to implement by our IT department   with the help of Marketing and Human Resources .   You can see information on how to make a quick and easy software prototype in the following   link   https://www.bell-kelly.net/tag/tags/categoriesprivacy.htm   ( you have to change the language to english )         Application     The learning launch tool was applied effectively . Our launch was focused on learning how and   in what way ( processes ) the brand was used by our workers , for which we launched an   interactive portal type prototype ( online software ) with some brand resources such as logos ,   colors , corporate letters , images , powerpoint templates , digital signatures , etc . , which allows   communication documents with the established parameters of use of the brand .      In addition , with which , presentations , communications and emails could be designed and   edited online and could be linked to the outlook platform for sending or downloading for other   uses and in this way maintaining the uniformity of the brand . Besides that , it would have a   survey to know what uses and how employees use the brand and what suggestions they would   have .     To make the use of this prototype attractive and engaged , we held a contest to reward those   who make the best presentations and best uses of   the brand in the space of one month .     In this way we made the application of the prototype quick and effective and used by all   Workers .     We only did this launch in one business unit ( one country ) to learn and then improve the   product .         Insight     With the learning tool we were able to affirm our assumptions by verifying that there was a high   rate of employees who used the prototype and they managed to improve the use of the brand in   their communications and they were also able to learn more how it should be used .     We also found that employees take satisfaction in seeing their better - designed presentations   and feel pride in their brand applied properly . 

 In their comments we discovered that most do not understand well how a brand should be used   with the design parameters , they do not understand brand manuals and that is why they do not   use them .   It was also identified that the lack of good use of the brand is due to ignorance in the   management of office and design software , thinking that this is only the responsibility of the   marketing department .     Before the prototype most of the employees saw the use of the brand well in the applications   they make , not being able to distinguish whether it is misapplied or not .     With all this new knowledge granted by the use of design thinking through the prototype , we can   improve it until we obtain a version that covers all the needs of our employees to use the brand   and we have a consistent and unified brand image .         Approach     With the knowledge obtained , the team plans to improve the brand portal prototype ( online   software ) , making it easier to use and that brings a more understandable brand use , such as its   brand guidelines , and also add tutorials on the use of office and design software to improve the   presentations and communications of the employees , in addition to enriching the brand portal in   different ways like a integrates chat or forum so that becomes an indispensable piece in the use   of employees communications . And in the future make it a collaborative place to prepare   documents in which multiple users can edit the same document in real time .     After checking the new assumptions in the new experiments , and these being positive , the final   product will be developed and implemented in the other business units and then it will be scaled   to all the business units of the company .
### Output: 