Reflection ( Storytelling -Module 2 )    Nor Fitri 

 REFLECTION ON STORYTELLING TOOL 

 Challenge & Selection   Storytelling is a fundamental aspect of every great brand . Every great brand has a story to tell   and each story connects to the emotions and the values of the people that live that product   every day . Storytelling is the difference between solving a problem and creating a cause . Why   did I choose this tool ? For me , I work as a healthcare marketer overseeing products that   serves the adult population with medical conditions . My main role includes build the visibility   of our products among the healthcare professionals to drive recommendations and build   awareness of the role of supplementary nutrition to the adult population . In the healthcare   channels , competitor ’s brand presence is very strong , and we have minimal product   superiority , we are just a “ me - too ” product . To add on the challenge level , the loyalty level of   doctors toward competitors is strong . Competitors have been very aggressive and consistent   in their brand communications and visibility to healthcare professionals and population . 

 As for the population , it is rather a sensitive topic to communicate about “ being sick ” and one   needed some form of supplementation of nutritional support . The link between the benefits   and need is rather lacking . People usually wo nt proactively search for ways to prevent that ,   they will only take a proactive approach when they notice changes in their health or being   advised by a healthcare professional . Another aspect that makes my role challenging is that   there is always misalignment , for instance , the head of department will instruct us to focus   only on Product Y but at the business update session , the management will want us to focus   on everything . We have been changing our key messaging and value proposition . There is no   focus and we are under - staffed with limited resources . The management has been pressuring   us to de - average , be more innovative and deliver higher sales each year with constant   decreasing allocated marketing budget . This course and exercise might help me discover new   ways to improve our communications to build drive our business . 

 Application   This tool might be helpful in helping me build a better brand plan for second half of the year .   As mentioned in the lecture itself , there is a few things that I will need to take note to create a   good story . Firstly , I need to know my audience well , for this , I might need to initiate a   brainstorming session to gather the necessary information to map out what my audience   wants and needs . It can also help to determine the preferred mode of communication . 

 Secondly , I will need to have a clear sequence of events that help me move the story from the   beginning to an end . Based on the insights , I might be able to draft out the story for my   product , it could be raising the awareness of poor nutrition first followed by the outcome and   how they can prevent or manage it . It ’s like a sequence of events and thoughts . Lastly , I will   include some moments of reflections to evaluate if there are still questions unanswered that   could potentially build suspense and intrigue . It is pivotal for me to create a compelling story   that tells the benefits and needs of my product . I wo n’t be able to evaluate if it is effective now   but as we kickstart this , we will be able to measure the impact it has on the business . 

 Insight    As I have not implemented this tool into work . But I would anticipate that this will be a good   exercise . Currently , we do not gather insights of our audience and we just communicate the   way we feel it ’s right ; we been experimenting the best way . And , to be very honest , it is tiring   as the idea that works for now might not work the next round . We been tweaking things as we   go . It is like “ test - and - learn ” approach . I would anticipate that this will make us more focused ,   wise spending and the outcome will be desired . 

 Approach    After this exercise , I might want to do another version with visualization tool just to find out   which tool works better as there is no one size fits all . Visualization can make the idea more   concrete and visible , clear and understandable . I could even incorporate both storytelling and   visualization together in my communication materials to the population as the content must be   easy to understand , easy to follow through yet impactful . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Nor Fitri
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection ( Storytelling -Module 2 )    Nor Fitri 

 REFLECTION ON STORYTELLING TOOL 

 Challenge & Selection   Storytelling is a fundamental aspect of every great brand . Every great brand has a story to tell   and each story connects to the emotions and the values of the people that live that product   every day . Storytelling is the difference between solving a problem and creating a cause . Why   did I choose this tool ? For me , I work as a healthcare marketer overseeing products that   serves the adult population with medical conditions . My main role includes build the visibility   of our products among the healthcare professionals to drive recommendations and build   awareness of the role of supplementary nutrition to the adult population . In the healthcare   channels , competitor ’s brand presence is very strong , and we have minimal product   superiority , we are just a “ me - too ” product . To add on the challenge level , the loyalty level of   doctors toward competitors is strong . Competitors have been very aggressive and consistent   in their brand communications and visibility to healthcare professionals and population . 

 As for the population , it is rather a sensitive topic to communicate about “ being sick ” and one   needed some form of supplementation of nutritional support . The link between the benefits   and need is rather lacking . People usually wo nt proactively search for ways to prevent that ,   they will only take a proactive approach when they notice changes in their health or being   advised by a healthcare professional . Another aspect that makes my role challenging is that   there is always misalignment , for instance , the head of department will instruct us to focus   only on Product Y but at the business update session , the management will want us to focus   on everything . We have been changing our key messaging and value proposition . There is no   focus and we are under - staffed with limited resources . The management has been pressuring   us to de - average , be more innovative and deliver higher sales each year with constant   decreasing allocated marketing budget . This course and exercise might help me discover new   ways to improve our communications to build drive our business . 

 Application   This tool might be helpful in helping me build a better brand plan for second half of the year .   As mentioned in the lecture itself , there is a few things that I will need to take note to create a   good story . Firstly , I need to know my audience well , for this , I might need to initiate a   brainstorming session to gather the necessary information to map out what my audience   wants and needs . It can also help to determine the preferred mode of communication . 

 Secondly , I will need to have a clear sequence of events that help me move the story from the   beginning to an end . Based on the insights , I might be able to draft out the story for my   product , it could be raising the awareness of poor nutrition first followed by the outcome and   how they can prevent or manage it . It ’s like a sequence of events and thoughts . Lastly , I will   include some moments of reflections to evaluate if there are still questions unanswered that   could potentially build suspense and intrigue . It is pivotal for me to create a compelling story   that tells the benefits and needs of my product . I wo n’t be able to evaluate if it is effective now   but as we kickstart this , we will be able to measure the impact it has on the business . 

 Insight    As I have not implemented this tool into work . But I would anticipate that this will be a good   exercise . Currently , we do not gather insights of our audience and we just communicate the   way we feel it ’s right ; we been experimenting the best way . And , to be very honest , it is tiring   as the idea that works for now might not work the next round . We been tweaking things as we   go . It is like “ test - and - learn ” approach . I would anticipate that this will make us more focused ,   wise spending and the outcome will be desired . 

 Approach    After this exercise , I might want to do another version with visualization tool just to find out   which tool works better as there is no one size fits all . Visualization can make the idea more   concrete and visible , clear and understandable . I could even incorporate both storytelling and   visualization together in my communication materials to the population as the content must be   easy to understand , easy to follow through yet impactful .
### Output: 