Final reflection on Design thinking . Agile method in traditional production . 

 Challenge & Selection 

 Learning launch looks like the most useful method for product development . Some approaches within   the method are used to get proper results . The concept of MVP ( minimal viable product ) migrates   from coding and Agile method to traditional concept design . Customer development with faster   hypothesis creation and testing saves a lot of time and energy and helps to get objective conclusions   on actual customer needs . 

 My friend owns a company , which produces OEM mosaics from ceramic tiles . His clients are big   companies who order different mosaic sets as a complimentary product to add some artistic and   trendy style to their regular tile assortment . 

 The trends are fragile – fashion dominates the sector . Payed demand shifted to larger tiles and more   “ clear ” look with less decoration . 

 As a result , the stuff became idle and production run below the optimal limit . This situation considered   as an opportunity to make an experiment to capitalize on production competences and relatively low   fixed costs . The issue was to test our group ability to invent a sellable product within market price   limit . 

 Application 

 I started with a chart to mention key attributes and pinpoint the difference in approaches and   expected results . 

 The chart was like that : 

 TRADITIONAL   AGILE 

 1   CORE   COMPETENCE 

 Now how to produce , aware of the   trends . Traditional sales channel –   retail shops and design studious 

 Learn what is on demand . Use digital   channels 

 2   Clients   Architects and designers   Private people with decoration skills . 

 3   Brand    No . OEM   Yes or Private label 

 4   Differentiation   Huge – fashion & style   No . “ Good enough ” 

 5   Pricing   Cost + Margin = Price   Price - Margin = target cost 

 6   Investment   Stock , samples , POS materials   Samples 

 7   MVP   Months   Weeks 

 8   Income model   Margin   Turnover 

 Then we considered risks . The biggest one was to cope with empty stock or insufficient production   capacity if demand is too high . 

 We spent one hour on modelling supply chain for a sudden ( not expected in our conservative mood )   demand rise and concluded that we can cope with it easily – digital channels provide a penalty - free   sales proposition first and second – price can be changed in minutes . 

 We also consulted production manager for speed / quality issues to follow “ good enough ” principle and   managed to reduce processing costs for extra margin , keeping MVP concept in mind . 

 Design & Approach 

 First week we spent on product design – looked through the market to find lovely samples to imitate .   Then again went to the factory to organize production of 4 samples . 

 On the second week we went to a purchasing manager of a leading DIY company to make an trading   offer and collect some info on actual demand , customer preferences and subjective review of our   samples . 

 We also asked our friend who ’s deep in selling accessories on The Famous Marketplace to place our   samples in his online store . It ’s rather easy nowadays . 

 Insights 

 Some other methods are necessary in the process . Storytelling is a good one to persuade people or   just to widen their scope . 

 The results were like that : 

 1 . We got positive feedback on our design   2 . Unit economy survived   3 . Demand was exactly in the limits we guessed . 

 The final decision after our two week trial was to continue production and to use our product testing   concept for customer development . 

 Luis Ramadan 

 Design thinking student 

 24 September 2021 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Luis Ramadan
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Final reflection on Design thinking . Agile method in traditional production . 

 Challenge & Selection 

 Learning launch looks like the most useful method for product development . Some approaches within   the method are used to get proper results . The concept of MVP ( minimal viable product ) migrates   from coding and Agile method to traditional concept design . Customer development with faster   hypothesis creation and testing saves a lot of time and energy and helps to get objective conclusions   on actual customer needs . 

 My friend owns a company , which produces OEM mosaics from ceramic tiles . His clients are big   companies who order different mosaic sets as a complimentary product to add some artistic and   trendy style to their regular tile assortment . 

 The trends are fragile – fashion dominates the sector . Payed demand shifted to larger tiles and more   “ clear ” look with less decoration . 

 As a result , the stuff became idle and production run below the optimal limit . This situation considered   as an opportunity to make an experiment to capitalize on production competences and relatively low   fixed costs . The issue was to test our group ability to invent a sellable product within market price   limit . 

 Application 

 I started with a chart to mention key attributes and pinpoint the difference in approaches and   expected results . 

 The chart was like that : 

 TRADITIONAL   AGILE 

 1   CORE   COMPETENCE 

 Now how to produce , aware of the   trends . Traditional sales channel –   retail shops and design studious 

 Learn what is on demand . Use digital   channels 

 2   Clients   Architects and designers   Private people with decoration skills . 

 3   Brand    No . OEM   Yes or Private label 

 4   Differentiation   Huge – fashion & style   No . “ Good enough ” 

 5   Pricing   Cost + Margin = Price   Price - Margin = target cost 

 6   Investment   Stock , samples , POS materials   Samples 

 7   MVP   Months   Weeks 

 8   Income model   Margin   Turnover 

 Then we considered risks . The biggest one was to cope with empty stock or insufficient production   capacity if demand is too high . 

 We spent one hour on modelling supply chain for a sudden ( not expected in our conservative mood )   demand rise and concluded that we can cope with it easily – digital channels provide a penalty - free   sales proposition first and second – price can be changed in minutes . 

 We also consulted production manager for speed / quality issues to follow “ good enough ” principle and   managed to reduce processing costs for extra margin , keeping MVP concept in mind . 

 Design & Approach 

 First week we spent on product design – looked through the market to find lovely samples to imitate .   Then again went to the factory to organize production of 4 samples . 

 On the second week we went to a purchasing manager of a leading DIY company to make an trading   offer and collect some info on actual demand , customer preferences and subjective review of our   samples . 

 We also asked our friend who ’s deep in selling accessories on The Famous Marketplace to place our   samples in his online store . It ’s rather easy nowadays . 

 Insights 

 Some other methods are necessary in the process . Storytelling is a good one to persuade people or   just to widen their scope . 

 The results were like that : 

 1 . We got positive feedback on our design   2 . Unit economy survived   3 . Demand was exactly in the limits we guessed . 

 The final decision after our two week trial was to continue production and to use our product testing   concept for customer development . 

 Luis Ramadan 

 Design thinking student 

 24 September 2021
### Output: 