Tool : Storytelling      Challenge & Selection Storytelling is a powerful tool that is applicable in a   lot of situation of my daily life . As a marketers of a pharma company , I   always faced the challenges of how to attract more customers . Besides , I   also faced challenges of how to ensure the phenomena of decreasing   brand loyalty towards our products being happened as there are variety of   choices for customers to choose in the markets nowadays . I choose to   apply storytelling as it is able to get insight into users , build empathy and   reach them emotionally . I create personas to represent target users and   add conflict to stories that reflect their user journeys and problems . One of   the reason is through crafting stories , we can better understand what   users want from a solution . In user experience ( UX ) design , if designers use   storytelling throughout the design process to ensure that all work focuses   on the users ’ needs and the value that company want to give those users .   After completing design research to understand your users ’ needs and   desires , you use your insights to tell a story that makes it easy for everyone   involved in the project to empathize with the users .      Application Storytelling indirectly involves emotional branding . The   purpose of emotional branding is to establish a connection between   consumers and products by stimulating consumer emotions . Human   needs such as love , health and emotional security are based on emotions   in the subconscious , as the basis of emotional brands , and allow marketers   to create self - fulfilling prophecies in consumer demand . People want to   meet demand , and advertisers need to implement these needs in a   permanent cycle . This types of storytelling enables new customers more   willingness to embark their journey on our products as the review is real   and high credibility .      Insight By applying the learning tool , we designed and tested our   solutions . Through the learning process we got to improve our product ’s   function and design to meet user ’s expectation . It is through this process   we realized that the customers were more attract to the review from other   patients . Our marketing department used the results of this process to re- strategize our marketing campaign . Moving forward our business will   focus on human centered design to improve our product and services .     Approach Through applying the storytelling tools , another tools like   visualization and mind - mapping directly applied . In order to perform a   more perfect results , learning launch is another tool that I would be   considered in the next steps . One of the reason is learning launch is also an   important tool for our business . We need as a team to review the insight   gained from our first two launches and incorporate this insight into future   launch designs as this is the most effective and ideal way of approaching   and implementing solutions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Tool : Storytelling      Challenge & Selection Storytelling is a powerful tool that is applicable in a   lot of situation of my daily life . As a marketers of a pharma company , I   always faced the challenges of how to attract more customers . Besides , I   also faced challenges of how to ensure the phenomena of decreasing   brand loyalty towards our products being happened as there are variety of   choices for customers to choose in the markets nowadays . I choose to   apply storytelling as it is able to get insight into users , build empathy and   reach them emotionally . I create personas to represent target users and   add conflict to stories that reflect their user journeys and problems . One of   the reason is through crafting stories , we can better understand what   users want from a solution . In user experience ( UX ) design , if designers use   storytelling throughout the design process to ensure that all work focuses   on the users ’ needs and the value that company want to give those users .   After completing design research to understand your users ’ needs and   desires , you use your insights to tell a story that makes it easy for everyone   involved in the project to empathize with the users .      Application Storytelling indirectly involves emotional branding . The   purpose of emotional branding is to establish a connection between   consumers and products by stimulating consumer emotions . Human   needs such as love , health and emotional security are based on emotions   in the subconscious , as the basis of emotional brands , and allow marketers   to create self - fulfilling prophecies in consumer demand . People want to   meet demand , and advertisers need to implement these needs in a   permanent cycle . This types of storytelling enables new customers more   willingness to embark their journey on our products as the review is real   and high credibility .      Insight By applying the learning tool , we designed and tested our   solutions . Through the learning process we got to improve our product ’s   function and design to meet user ’s expectation . It is through this process   we realized that the customers were more attract to the review from other   patients . Our marketing department used the results of this process to re- strategize our marketing campaign . Moving forward our business will   focus on human centered design to improve our product and services .     Approach Through applying the storytelling tools , another tools like   visualization and mind - mapping directly applied . In order to perform a   more perfect results , learning launch is another tool that I would be   considered in the next steps . One of the reason is learning launch is also an   important tool for our business . We need as a team to review the insight   gained from our first two launches and incorporate this insight into future   launch designs as this is the most effective and ideal way of approaching   and implementing solutions .
### Output: 