Mind Mapping Tool 

 Challenge 

 I am a product manager working at a traditional financial services company and a major challenge we   were facing is the low open rate of communications sent to customers via mail . Communications such as   newly launched banking features , active promos that could benefit them , regulatory update   requirement notification on customer accounts and many more , this we believe contributes to low   transaction activity of accounts on the banking platforms . 

 Selection 

 We figured attempting to understand why or determining next steps on this assignment presented   special challenges from a research viewpoint as our potential customers were diverse . We have   customers age range from 18 to 70 + who have different motivational levels , bias , and technological   savvy , we wanted to have a creative conversation with our interview subjects , and we knew this would   take a different kind of tool and a different kind of stimuli , so we were ready to use the mind mapping   tool . 

 Application 

 We selected thirty candidates representing our customer demography and we gave them some   assignments to complete before their interview . Our first assignment for the candidates was to capture   the measure of their daily lives for a week , asking each person to note how they receive information   generally on a typical day . These could range from information on new updates about their mostly used   products , news , reminders , financial matters etc . 

 Then after we organized a structured subsequent face - to - face interview to gain more insights , During   the interview , we also used the pin - wheel design tool described as part of this course content where our   candidates were given a pinwheel and asked to draw themselves into the center . The petals of the pin   wheel were for them to draw in friends and family . Then they rated how each of the petals notified   them of new information to create a kind of social graph . 

 Insights 

 These interviews helped us create a picture of the kinds of differences in the way people get quick   access to new information . Some patterns started to emerge , and we started to see changes in user   behaviors , some stereotype , attitudes , technology skills levels of the interviewees .   The changes ranged   from the busy executive who receives a lot of mails , to a young teenager who does n’t check emails as   much as social media , to small business owner who preferred to receive information via SMS and more . 

 Approach 

 These insights led us to create different personas where each of the personas needed its own approach   to receiving financial - service related information , and hence , their own medium for the best approach   to reach them . We also used a set of tools for brainstorming as part of asking ‘ what if ’ , using trigger   questions , and multiple rounds of silent idea writing and then sharing , in our data driven and   collaborative sessions . This gave us more visibility as the personas were well descriptive of who our   customers are and how best to communicate with them . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping Tool 

 Challenge 

 I am a product manager working at a traditional financial services company and a major challenge we   were facing is the low open rate of communications sent to customers via mail . Communications such as   newly launched banking features , active promos that could benefit them , regulatory update   requirement notification on customer accounts and many more , this we believe contributes to low   transaction activity of accounts on the banking platforms . 

 Selection 

 We figured attempting to understand why or determining next steps on this assignment presented   special challenges from a research viewpoint as our potential customers were diverse . We have   customers age range from 18 to 70 + who have different motivational levels , bias , and technological   savvy , we wanted to have a creative conversation with our interview subjects , and we knew this would   take a different kind of tool and a different kind of stimuli , so we were ready to use the mind mapping   tool . 

 Application 

 We selected thirty candidates representing our customer demography and we gave them some   assignments to complete before their interview . Our first assignment for the candidates was to capture   the measure of their daily lives for a week , asking each person to note how they receive information   generally on a typical day . These could range from information on new updates about their mostly used   products , news , reminders , financial matters etc . 

 Then after we organized a structured subsequent face - to - face interview to gain more insights , During   the interview , we also used the pin - wheel design tool described as part of this course content where our   candidates were given a pinwheel and asked to draw themselves into the center . The petals of the pin   wheel were for them to draw in friends and family . Then they rated how each of the petals notified   them of new information to create a kind of social graph . 

 Insights 

 These interviews helped us create a picture of the kinds of differences in the way people get quick   access to new information . Some patterns started to emerge , and we started to see changes in user   behaviors , some stereotype , attitudes , technology skills levels of the interviewees .   The changes ranged   from the busy executive who receives a lot of mails , to a young teenager who does n’t check emails as   much as social media , to small business owner who preferred to receive information via SMS and more . 

 Approach 

 These insights led us to create different personas where each of the personas needed its own approach   to receiving financial - service related information , and hence , their own medium for the best approach   to reach them . We also used a set of tools for brainstorming as part of asking ‘ what if ’ , using trigger   questions , and multiple rounds of silent idea writing and then sharing , in our data driven and   collaborative sessions . This gave us more visibility as the personas were well descriptive of who our   customers are and how best to communicate with them .
### Output: 