Challenge and selection   I have been a marketing manager for a large seafood company in Brazil for the last 10 years ,   and our primary goal is to increase the fish consumption in the country , which is above the   OMS recommendation , especially among the poor population .     Our most effective way of communicating the health benefits of the fish consumption is   storytelling , showing and inspiring them by sharing other people ’s stories that everyone can   cook and prepare meals for a healthier life . We also invite them to collaborate with their stories   and recipes and , besides from retelling them to all of our consumers , we learn from them and   use them to develop new strategies on how to better communicate products and marketing   campaigns .     Application   We have used storytelling in our latest TV commercial . Instead of filming our products and   some random smiling people , we have told the story of a young lady who could not believe how   fish could be not only not expensive but also easy to make , and delicious - until told otherwise   by her neighbour .       Insight and Approach   We are still airing the campaign , but the results we could collect so far were very encouraging .   Many people telling us how they could relate to the story , how funny it was to see the lady ’s   journey , and how much they are eager to try her recipe .     We are already thinking about how we can use that learning for our next marketing campaign .   One of our ideas is to tell more stories and have a story contest . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and selection   I have been a marketing manager for a large seafood company in Brazil for the last 10 years ,   and our primary goal is to increase the fish consumption in the country , which is above the   OMS recommendation , especially among the poor population .     Our most effective way of communicating the health benefits of the fish consumption is   storytelling , showing and inspiring them by sharing other people ’s stories that everyone can   cook and prepare meals for a healthier life . We also invite them to collaborate with their stories   and recipes and , besides from retelling them to all of our consumers , we learn from them and   use them to develop new strategies on how to better communicate products and marketing   campaigns .     Application   We have used storytelling in our latest TV commercial . Instead of filming our products and   some random smiling people , we have told the story of a young lady who could not believe how   fish could be not only not expensive but also easy to make , and delicious - until told otherwise   by her neighbour .       Insight and Approach   We are still airing the campaign , but the results we could collect so far were very encouraging .   Many people telling us how they could relate to the story , how funny it was to see the lady ’s   journey , and how much they are eager to try her recipe .     We are already thinking about how we can use that learning for our next marketing campaign .   One of our ideas is to tell more stories and have a story contest .
### Output: 