VISUALIZATION 

 Challenge and Selection 

 Menstrual health and hygiene discussions with teenage girls is usually an intricate affair .   Most girls at this age are usually very shy and easily embarrassed when such topics are   brought up . To gather any insights from them in relation to this topic becomes an uphill task   that requires a thoroughly thought through approach that will get them to comfortably   open up and share information . 

 To gather insights from schoolgirls in designing a new sanitary pad , we used the visualization   tool to stir up conversations . The main visualization tool was images and colors . This made it   easier to stir up emotions and start conversations around menstrual health and hygiene   which is a very uncomfortable topic among young girls . 

 Application 

 We started by designing different visuals for the packaging . We had three different visuals   that we placed in front of the girls . One was a flower design , the second was the image of a   playful girl and the third one was just an abstract image that did not really say much .   Regarding the colors , we used red , blue and purple which were integrated into the three   different images . In total we had nine different design variation when we combined the   three different images with the three different colors . 

 We then put together a group of nine girls aged between thirteen to sixteen years and   decided to show them the different sets of images at different stages . 

 First , we brought out the first three images of the flower , girl and the abstract image , one   after another . We then asked them to tell us what first came into their mind when they saw   each image . 

 We then brought out the three different colors , red , blue and purple ; one after another and   asked them the same question as above . 

 After that , we brought out the first set of images combined with the three set of colors . We   brought out each image with the three colors as the background and asked them what the   best combination for a sanitary pad would be , and what they thought about the   combination . 

 Insight 

 From the described activities we were able to get the girls to really open up easily , share   and discuss their perspective of life from the images that we shared . Over and above getting   the insights that we required for coming up with the right packaging for the sanitary pads ,   we gathered a lot more than anticipated . We were able to understand their fears and   aspiration , dreams and wishes which would be helpful in future marketing strategies for the   sanitary pads . 

 Overall , the image of the girl and the color purple was the most preferred combination . The   girl was someone they could identify with and the color purple gave them confidence . The   abstract image said nothing to them , the image of the flower was more of what their   mothers would like , which they did not want to identify with . The color red was a turn off   for them in that they did not want to be constantly reminded that they are on their periods   just by looking at the package . The color blue to them was more masculine than feminine . 

 Approach 

 I observed that it is easier for people to open up when presented with a visual that they can react to   as opposed to asking open ended questions especially for very delicate topics ; in this case , the   menstrual health and hygiene . The initial approach of asking open ended questions would take   longer to gather insights as opposed to the visualization technique . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: VISUALIZATION 

 Challenge and Selection 

 Menstrual health and hygiene discussions with teenage girls is usually an intricate affair .   Most girls at this age are usually very shy and easily embarrassed when such topics are   brought up . To gather any insights from them in relation to this topic becomes an uphill task   that requires a thoroughly thought through approach that will get them to comfortably   open up and share information . 

 To gather insights from schoolgirls in designing a new sanitary pad , we used the visualization   tool to stir up conversations . The main visualization tool was images and colors . This made it   easier to stir up emotions and start conversations around menstrual health and hygiene   which is a very uncomfortable topic among young girls . 

 Application 

 We started by designing different visuals for the packaging . We had three different visuals   that we placed in front of the girls . One was a flower design , the second was the image of a   playful girl and the third one was just an abstract image that did not really say much .   Regarding the colors , we used red , blue and purple which were integrated into the three   different images . In total we had nine different design variation when we combined the   three different images with the three different colors . 

 We then put together a group of nine girls aged between thirteen to sixteen years and   decided to show them the different sets of images at different stages . 

 First , we brought out the first three images of the flower , girl and the abstract image , one   after another . We then asked them to tell us what first came into their mind when they saw   each image . 

 We then brought out the three different colors , red , blue and purple ; one after another and   asked them the same question as above . 

 After that , we brought out the first set of images combined with the three set of colors . We   brought out each image with the three colors as the background and asked them what the   best combination for a sanitary pad would be , and what they thought about the   combination . 

 Insight 

 From the described activities we were able to get the girls to really open up easily , share   and discuss their perspective of life from the images that we shared . Over and above getting   the insights that we required for coming up with the right packaging for the sanitary pads ,   we gathered a lot more than anticipated . We were able to understand their fears and   aspiration , dreams and wishes which would be helpful in future marketing strategies for the   sanitary pads . 

 Overall , the image of the girl and the color purple was the most preferred combination . The   girl was someone they could identify with and the color purple gave them confidence . The   abstract image said nothing to them , the image of the flower was more of what their   mothers would like , which they did not want to identify with . The color red was a turn off   for them in that they did not want to be constantly reminded that they are on their periods   just by looking at the package . The color blue to them was more masculine than feminine . 

 Approach 

 I observed that it is easier for people to open up when presented with a visual that they can react to   as opposed to asking open ended questions especially for very delicate topics ; in this case , the   menstrual health and hygiene . The initial approach of asking open ended questions would take   longer to gather insights as opposed to the visualization technique .
### Output: 