Reflection – Mind mapping 

 CHALLENGE AND SELECTION 

 The tool chosen here is MIND MAPPING . My case is a young business that deals as a small store and   mostly operates online that offers handicrafts and gift items . The business functioned for a short   period but due to some potential reasons and competition , the sales of the business went down ,   hence it is in the need to re - analyze all its strategies and expand business . My main challenge is to   revive the business with proper planning and implementation of strategies . 

 So , to evaluate best strategies and rule out other alternatives , mind mapping is considered here . I   can easily understand trends , outliers and patterns in large quantities of data collected so far . And   also i can place the particular decision in the centre of the map and brainstorm issues related to it so   that it is easier to map out positive risks , negative risks , threats , possibilities etcetera . 

 APPLICATION 

 In this process , I had gathered the information of total quantity of various products to find trend   sales record over the functioning period of the business and it was scrutinized as weekly sales . This   information showed that the trend of sales is positive i.e. they have gradual and constant increase .   On an average , it is a contribution of all products ; hence the demand for an individual product also   has a gradual and constant increase . 

 Also , I had planned a gathering at the store and invited interested customers to review my products   and asked what best they liked about my product . I noted their feedbacks so as to gain useful   insights which can help me better my products . There were about 100 customers present , divided   into group of 10 and were taken to different stall lines present in the store . I asked them to rate my   products on a scale of 1 to 5 , 1 being very poor and 5 being extremely impressive and attach a small   feedback slip to the product wherever they felt it was needed . I also observed that the customers   present in the store were the regular and loyal ones . So , it might be the accurate feedback i would   be looking forward to as they thoroughly know about the product . 

 Here comes my mind mapping , where i place the least rated and least sold product or product in the   centre and start to branch out reasons that the customers stated . For instance , hands carved   wooden products were labelled to be very fragile and not very detailed in carving . Now , connecting   various reasons stated by each group and cluster them , while us , the company employees sit   together to analyse each set of reasons and see if we can find insights on how best customers can be   served . And further , state the ways on how to overcome the hindrances of the products for their   respective reasons , like 1 ) assigning contract to a different source ensuring good quality of wood .   2 )   Taking control over the manufacturing process , personal supervision 3 ) safe ways of transportation   so that there is less scope for product damage ect . 

 INSIGHT AND APPROACH 

 This design tool has been an eye opener where i learned how best can challenge and its ways of   approach can be easily understood and evaluated to bring out the best one . Finding trends and   connecting various clusters of data gives unique hidden insights whereas , in general it is   inconspicuous since we might not be able to make out in a large quantity of data in front of us . It has   the potential to trigger the innovative thinking and creative side in one and show positive results ,   where employees can discuss and share their different perspectives . If not , it can still be an aid we   can rely upon . Personally , it has provoked my design thinking and I find it easier to think on the   necessary lines , like the root cause of my problem . 

 We have new products like customized watches and accessories in process , looking to enter market ;   i would surely like to implement mind mapping while drafting our new product launches and map   out , organize all the information and necessary steps like promotion , public relations and other   social media platforms where the product can be launched . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind mapping 

 CHALLENGE AND SELECTION 

 The tool chosen here is MIND MAPPING . My case is a young business that deals as a small store and   mostly operates online that offers handicrafts and gift items . The business functioned for a short   period but due to some potential reasons and competition , the sales of the business went down ,   hence it is in the need to re - analyze all its strategies and expand business . My main challenge is to   revive the business with proper planning and implementation of strategies . 

 So , to evaluate best strategies and rule out other alternatives , mind mapping is considered here . I   can easily understand trends , outliers and patterns in large quantities of data collected so far . And   also i can place the particular decision in the centre of the map and brainstorm issues related to it so   that it is easier to map out positive risks , negative risks , threats , possibilities etcetera . 

 APPLICATION 

 In this process , I had gathered the information of total quantity of various products to find trend   sales record over the functioning period of the business and it was scrutinized as weekly sales . This   information showed that the trend of sales is positive i.e. they have gradual and constant increase .   On an average , it is a contribution of all products ; hence the demand for an individual product also   has a gradual and constant increase . 

 Also , I had planned a gathering at the store and invited interested customers to review my products   and asked what best they liked about my product . I noted their feedbacks so as to gain useful   insights which can help me better my products . There were about 100 customers present , divided   into group of 10 and were taken to different stall lines present in the store . I asked them to rate my   products on a scale of 1 to 5 , 1 being very poor and 5 being extremely impressive and attach a small   feedback slip to the product wherever they felt it was needed . I also observed that the customers   present in the store were the regular and loyal ones . So , it might be the accurate feedback i would   be looking forward to as they thoroughly know about the product . 

 Here comes my mind mapping , where i place the least rated and least sold product or product in the   centre and start to branch out reasons that the customers stated . For instance , hands carved   wooden products were labelled to be very fragile and not very detailed in carving . Now , connecting   various reasons stated by each group and cluster them , while us , the company employees sit   together to analyse each set of reasons and see if we can find insights on how best customers can be   served . And further , state the ways on how to overcome the hindrances of the products for their   respective reasons , like 1 ) assigning contract to a different source ensuring good quality of wood .   2 )   Taking control over the manufacturing process , personal supervision 3 ) safe ways of transportation   so that there is less scope for product damage ect . 

 INSIGHT AND APPROACH 

 This design tool has been an eye opener where i learned how best can challenge and its ways of   approach can be easily understood and evaluated to bring out the best one . Finding trends and   connecting various clusters of data gives unique hidden insights whereas , in general it is   inconspicuous since we might not be able to make out in a large quantity of data in front of us . It has   the potential to trigger the innovative thinking and creative side in one and show positive results ,   where employees can discuss and share their different perspectives . If not , it can still be an aid we   can rely upon . Personally , it has provoked my design thinking and I find it easier to think on the   necessary lines , like the root cause of my problem . 

 We have new products like customized watches and accessories in process , looking to enter market ;   i would surely like to implement mind mapping while drafting our new product launches and map   out , organize all the information and necessary steps like promotion , public relations and other   social media platforms where the product can be launched .
### Output: 