Example Reflection :   Visualization 

 Challenge : 

 The experience management industry is competitive ( as are all industries ) with “ innovation ” being a key   differentiator in the space .   Requests for proposal and sales prospects frequently decide on vendors   based on innovations .   Two years ago , our executive team set a corporate goal around innovation and in   support of that our marketing / branding focused on innovation with a key differentiator being the   ability to combine data from disparate business tools in a unified platform .   This generated a lot of   interest . The decision to focus on unified reporting capability assumed that this would add value to our   offering . 

 Selection : 

 Visualization .   As a component of innovation , visualization provides constituents with a physical   presentation of what the future will look like . I chose visualization because when done poorly it can have   a significantly negative impact on a business . 

 Application : 

 Rather than enhance our existing reporting platform the decision was made to innovate a brand - new   reporting platform .   Visualizations were white - boarded , based on assumptions for what would be the   best reporting functionality for our clients .   Visualizations were also created by our marketing graphics   designer using input from our head of sales , head of technology , and CEO and produced to look cool .    PowerPoint slides were incorporated into our pitch deck ; the designs were engaging and looked   impressive . 

 However , existing clients were not interviewed to gain insight into how their teams used the reporting   platform , what problems they were trying to solve for or were encountering with the existing   technology . Further , the development team responsible for programming the tool based on the   visualizations were not familiar with our customer profiles or with the use cases of the reporting   platform . 

 The development plan focused on one large rollout , with coordinated marketing and press   announcements to create a lot of buzz in the media .   After many months delay , the new product was   delivered to the first three clients with almost immediate issues for the clients and our internal teams . 

 To say the new reporting platform did not provide value is an understatement . It did not solve client   problems , i.e. it did n’t add value .   It was disruptive to our clients ’ operations , and to our relationships   with them .   Employee morale was negatively impacted , and several employees left the business over   the course of several months . 

 Approach : 

 The next design innovation visualizations will : 

 •   Include an understanding current state of reporting , including mapping out the client journey of   all client constituents . 

 •   Consider customer needs ; putting customers at the center of the initiative and asking them   open - ended questions about their needs and what would add value we would have been better   aligned for success . 

 •   Including client constituents in development planning to understand what would add value . 

 •   Plan for piloting small development rollouts that could be quickly and easily deployed for quick   wins , or quick recoveries . 

 Visualizations that focused on novelty and were visually appealing , rather than creating value , resulted   in damaging our reputation with clients and employees . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection :   Visualization 

 Challenge : 

 The experience management industry is competitive ( as are all industries ) with “ innovation ” being a key   differentiator in the space .   Requests for proposal and sales prospects frequently decide on vendors   based on innovations .   Two years ago , our executive team set a corporate goal around innovation and in   support of that our marketing / branding focused on innovation with a key differentiator being the   ability to combine data from disparate business tools in a unified platform .   This generated a lot of   interest . The decision to focus on unified reporting capability assumed that this would add value to our   offering . 

 Selection : 

 Visualization .   As a component of innovation , visualization provides constituents with a physical   presentation of what the future will look like . I chose visualization because when done poorly it can have   a significantly negative impact on a business . 

 Application : 

 Rather than enhance our existing reporting platform the decision was made to innovate a brand - new   reporting platform .   Visualizations were white - boarded , based on assumptions for what would be the   best reporting functionality for our clients .   Visualizations were also created by our marketing graphics   designer using input from our head of sales , head of technology , and CEO and produced to look cool .    PowerPoint slides were incorporated into our pitch deck ; the designs were engaging and looked   impressive . 

 However , existing clients were not interviewed to gain insight into how their teams used the reporting   platform , what problems they were trying to solve for or were encountering with the existing   technology . Further , the development team responsible for programming the tool based on the   visualizations were not familiar with our customer profiles or with the use cases of the reporting   platform . 

 The development plan focused on one large rollout , with coordinated marketing and press   announcements to create a lot of buzz in the media .   After many months delay , the new product was   delivered to the first three clients with almost immediate issues for the clients and our internal teams . 

 To say the new reporting platform did not provide value is an understatement . It did not solve client   problems , i.e. it did n’t add value .   It was disruptive to our clients ’ operations , and to our relationships   with them .   Employee morale was negatively impacted , and several employees left the business over   the course of several months . 

 Approach : 

 The next design innovation visualizations will : 

 •   Include an understanding current state of reporting , including mapping out the client journey of   all client constituents . 

 •   Consider customer needs ; putting customers at the center of the initiative and asking them   open - ended questions about their needs and what would add value we would have been better   aligned for success . 

 •   Including client constituents in development planning to understand what would add value . 

 •   Plan for piloting small development rollouts that could be quickly and easily deployed for quick   wins , or quick recoveries . 

 Visualizations that focused on novelty and were visually appealing , rather than creating value , resulted   in damaging our reputation with clients and employees .
### Output: 