Assignment – Design Thinking 

 Reflection – Learning Launch Principles 

 Challenge 

 ‘ The natural death of e - mail ’ - We were working on an independent project on proposing social   networking based information dissemination . The background was the fact that the time we spend on   emails connecting with others is reducing , and social networking is taking away a significant pie of that   time . During the course of the project we wanted to perform quick experiments , to see the kind of non- intrusive information dispersion through social networking platforms to replace email inbox with say   one ’s facebook page . 

 Selection 

 We actually were starting off with focus group discussions , asking people if they will prefer to receive   their emails in a suitable fashion in their facebook page . The responses at the beginning were sort of   mixed and the directions were becoming unclear – this led to asking more and more questions   generating excessive data and we got into statistics generating null and alternate hypotheses and   validating them with the data collected so on and so forth . However a part of our team did not like this   mathematical approach – their view was that in our focus group discussions the ‘ user experience ’ part   was missing . This led to us making Photoshop images [ appendix 1 ] that described what it meant to   transfer information from email platforms to social networking ones . We naturally slipped into   conducting something like a ‘ learning launch mock up ’ kind of exercise by heading this way . 

 Application 

    We prepared 7 Photoshop images that were facebook notification / like screenshots embedded   with the information that usually arrives on our email inbox [ appendix 1 ] . 

    These images were shown to a smaller group of people . Sort of heterogeneous . 

    Their qualitative feedback [ feeling , expectation etc ] about the images was recorded rather than   a yes / no type data logging . 

 Insights 

 This was rather a quick and cheap learning cycle we realized . It took us a few hours to prepare the   images and less than a week to collect feedback from the selected group . Now the biggest benefit is that   with a smaller sample size a more concrete outcome is evolving . With survey questionnaire type   approach to reach a specific confidence level we had to do it on a relatively larger sample . 

 Other insights were , people were enthused by such an approach and referred their friends to participate   in . They did not exhibit any fatigue in seeing the pictures and reflecting on them to respond . In surveys   we found a few just ticking and rushing away . 

 Assignment – Design Thinking 

 Approach 

 Although an experiential mock up is interesting and yielding in good results , some of traditional   principles may have to be incorporated – such as different sessions for different segment of people .   Other than this we have no specific corrections to our ‘ experiential learning launch mock up ’ , if we can   call it that way ... 

 Appendix : Photoshop Images used for our ‘ learning launch mock up ’ 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Assignment – Design Thinking 

 Reflection – Learning Launch Principles 

 Challenge 

 ‘ The natural death of e - mail ’ - We were working on an independent project on proposing social   networking based information dissemination . The background was the fact that the time we spend on   emails connecting with others is reducing , and social networking is taking away a significant pie of that   time . During the course of the project we wanted to perform quick experiments , to see the kind of non- intrusive information dispersion through social networking platforms to replace email inbox with say   one ’s facebook page . 

 Selection 

 We actually were starting off with focus group discussions , asking people if they will prefer to receive   their emails in a suitable fashion in their facebook page . The responses at the beginning were sort of   mixed and the directions were becoming unclear – this led to asking more and more questions   generating excessive data and we got into statistics generating null and alternate hypotheses and   validating them with the data collected so on and so forth . However a part of our team did not like this   mathematical approach – their view was that in our focus group discussions the ‘ user experience ’ part   was missing . This led to us making Photoshop images [ appendix 1 ] that described what it meant to   transfer information from email platforms to social networking ones . We naturally slipped into   conducting something like a ‘ learning launch mock up ’ kind of exercise by heading this way . 

 Application 

    We prepared 7 Photoshop images that were facebook notification / like screenshots embedded   with the information that usually arrives on our email inbox [ appendix 1 ] . 

    These images were shown to a smaller group of people . Sort of heterogeneous . 

    Their qualitative feedback [ feeling , expectation etc ] about the images was recorded rather than   a yes / no type data logging . 

 Insights 

 This was rather a quick and cheap learning cycle we realized . It took us a few hours to prepare the   images and less than a week to collect feedback from the selected group . Now the biggest benefit is that   with a smaller sample size a more concrete outcome is evolving . With survey questionnaire type   approach to reach a specific confidence level we had to do it on a relatively larger sample . 

 Other insights were , people were enthused by such an approach and referred their friends to participate   in . They did not exhibit any fatigue in seeing the pictures and reflecting on them to respond . In surveys   we found a few just ticking and rushing away . 

 Assignment – Design Thinking 

 Approach 

 Although an experiential mock up is interesting and yielding in good results , some of traditional   principles may have to be incorporated – such as different sessions for different segment of people .   Other than this we have no specific corrections to our ‘ experiential learning launch mock up ’ , if we can   call it that way ... 

 Appendix : Photoshop Images used for our ‘ learning launch mock up ’
### Output: 