Design Thinking for Innovation 

 Peer - graded Assignment : Reflection 

 Tool selected : Storytelling 

 Joao Courtois 

 Elements : 

 1 . Challenge : Describe your challenge , including all relevant information . 

 The challenge proposed to me was to create a solution that would help customers of a tobacco   company to improve their health habits and inspire communication with the company . I could   propose any idea , but it needed to be structured and proved in some degree . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you 

 selected it for your challenge -- including any appropriate video lecture references ) . 

 I selected the Storytelling tool , because I knew I had to explain my idea very clearly , while providing 

 the necessary information for the company to judge my idea . With Storytelling , I can do both , and it helps   me to paint a vivid picture about the problem and how my solution is going to address that problem to   help the user . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you 

 did and how the tool was applied effectively or ineffectively ) . 

 First , I started thinking about all the problems the user of tobacco products may face , in a 

 brainstorming way . With this , I could expand my possibilities and came up with a range of problems to   address . After that , I did a prioritization , focusing on the problems with the potential to generate great   benefits if they were solved . 

 Prioritizing one problem , I could come up with an idea for a solution . I conducted a user research , to 

 test and validate the problem and the willingness of the consumer to accept my idea . Once I analyzed the   results , I confirmed my expectations , and was able to create an MVP of an app to show to the judges . 

 I used the Storytelling tool to craft my presentation , and to create a compelling pitch to present to 

 the jury . In my pitch , I addressed the main steps involved in storytelling , including : a persona that   represented the possible user , a clear problem , with data to backup my affirmations , the solution ( my   idea ) to the problem , and the expected results . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge 

 ( e.g. , how an insight affected your thinking about the challenge and about design thinking more   broadly ) . 

 Applying the Storytelling tool made me think deeply about the user whom I was developing the 

 solution to , and also gave me more deep insights about how my idea could relate to the user habits and   routine . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why . 

 Next time , I will make a more profound user research , to better understand the personas involved in   the problem I am trying to solve . This will give me better insights to craft a better storytelling around   my idea and will help me to better express and sell my solution . 

 My prototype : 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Joao Courtois
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation 

 Peer - graded Assignment : Reflection 

 Tool selected : Storytelling 

 Joao Courtois 

 Elements : 

 1 . Challenge : Describe your challenge , including all relevant information . 

 The challenge proposed to me was to create a solution that would help customers of a tobacco   company to improve their health habits and inspire communication with the company . I could   propose any idea , but it needed to be structured and proved in some degree . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you 

 selected it for your challenge -- including any appropriate video lecture references ) . 

 I selected the Storytelling tool , because I knew I had to explain my idea very clearly , while providing 

 the necessary information for the company to judge my idea . With Storytelling , I can do both , and it helps   me to paint a vivid picture about the problem and how my solution is going to address that problem to   help the user . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you 

 did and how the tool was applied effectively or ineffectively ) . 

 First , I started thinking about all the problems the user of tobacco products may face , in a 

 brainstorming way . With this , I could expand my possibilities and came up with a range of problems to   address . After that , I did a prioritization , focusing on the problems with the potential to generate great   benefits if they were solved . 

 Prioritizing one problem , I could come up with an idea for a solution . I conducted a user research , to 

 test and validate the problem and the willingness of the consumer to accept my idea . Once I analyzed the   results , I confirmed my expectations , and was able to create an MVP of an app to show to the judges . 

 I used the Storytelling tool to craft my presentation , and to create a compelling pitch to present to 

 the jury . In my pitch , I addressed the main steps involved in storytelling , including : a persona that   represented the possible user , a clear problem , with data to backup my affirmations , the solution ( my   idea ) to the problem , and the expected results . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge 

 ( e.g. , how an insight affected your thinking about the challenge and about design thinking more   broadly ) . 

 Applying the Storytelling tool made me think deeply about the user whom I was developing the 

 solution to , and also gave me more deep insights about how my idea could relate to the user habits and   routine . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why . 

 Next time , I will make a more profound user research , to better understand the personas involved in   the problem I am trying to solve . This will give me better insights to craft a better storytelling around   my idea and will help me to better express and sell my solution . 

 My prototype :
### Output: 