Learning Launch 

 Challenge 

 I am an employee of a fully owned subsidiary of a blue chip conglomerate in the country . As part of the   groups leadership development program , employees from different subsidiaries at managerial level were   deployed into groups and given a real life project at different business units . The group consisted of six   employees coming from different backgrounds such as marketing , finance , commercial , production and   operations . Accordingly , the team was assigned the task of introducing a beverage under the health and   lifestyle categories that could be launched to extend the existing beverage portfolio considering Mass scale   appeal , Ready to drink nature , Convenience and Nutritional value . The project spanned a duration of four   months in order to come up with a suitable product and the group was given a limited budget in order to   carry out certain research and feasibilities studies . The ideology of the project was to generate a new   revenue stream as the existing carbonated soft drinks were on a declining trend due to health reasons .      The current product portfolio consists of only sugary carbonated beverages and it was anticipated that the   government was looking at levying a tax on the use of sugar in order to discourage consumers in consuming   high sugar added soft drinks which would also further impact the Company .       Selection 

 Our team extensively evaluated possible product offerings which matched the said criteria and looked at   the region and neighboring countries product offerings in order to shortlist and identify suitable products .   Several design thinking activities were adopted arriving at possible options . The shortlisted products were   to be immediately tested by developing a prototype / sample product at the company ’s internal laboratory   and tested amongst the relevant target market / group . 

 Application 

 After conducting extensive market research / surveys targeting relevant market segments the team   shortlisted five product offerings and these were presented to the management of the beverage company .   After extensive debate on product benefits , mass scale appeal and affordability including shelf life , king   coconut and coconut water was selected as a drink with health benefits which could be further exploited   as a learning launch . 

 As the product was identified , the suitability of the product with the relevant target markets / age groups   had to be tested . Different samples with varying proportions of king coconut and coconut water were   produced with the addition of lime for best results . Five different samples were developed and tested with   market segments of different age categories , gender and also amongst the student and working population .   These samples were conducted at different neighborhood towns with a standard sample size which helped 

 the team to get an adequate understanding of the preferences of the masses . The preferred drink was   shortlisted and the same was presented to the management of the beverage company as well for their buy- in and suitability . 

 The second learning launch was to shortlist suitable suppliers of king coconut and coconut water and   possible consistent methods of supplying . A sample of producers were evaluated together with extraction   methods in order to justify the long term availability of the ingredient . 

 The third learning launch was on the “ Tetra packaging ” which was a new package option for the Company   as previously only glass / PET bottles were used . Thereby Tetra packing was evaluated as a possible option   and same was tested through the customer segments as a preferred choice of sustainable packaging .   Different packing prototypes were developed via contract packaging and suitable sizes were developed and   designed based on customer insights . 

 Insight & Approach 

 By applying the learning launch successfully our team identified possible product options and designed   ideas to test the prototype . The team thought through the anticipated results which were further cemented   by customer insights which gave the team a very good understanding of the product requirements on the   part of the actual users , their preferences , opinions and price parity points which would make the product   appeal to the mass market . Both our team and the management was engaged from the very start right   throughout the process where we shared our insights and learnings continuously . From the initial research   to market surveys to prototype testing with actual consumers were discussed in detail with the key   stakeholders of the Company where the team did get the buy - in and interest of the management   throughout the process . There were times that certain consumer insights differed with the team ’s   expectations for example the price point , where the consumers preferred a lower pricing point than what   was proposed by us . A detailed cost analysis was further conducted to try and reduce the price difference   to an affordable price level as per customer insights . 

 Before a full rollout in design thinking time - lines the use of learning launches throughout the process gained   us good consumer insights which resulted in a successful product launch . The Company needs to review   the insights gained from this product launch and incorporate the same process of design thinking and   insights in to future launch designs too . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I am an employee of a fully owned subsidiary of a blue chip conglomerate in the country . As part of the   groups leadership development program , employees from different subsidiaries at managerial level were   deployed into groups and given a real life project at different business units . The group consisted of six   employees coming from different backgrounds such as marketing , finance , commercial , production and   operations . Accordingly , the team was assigned the task of introducing a beverage under the health and   lifestyle categories that could be launched to extend the existing beverage portfolio considering Mass scale   appeal , Ready to drink nature , Convenience and Nutritional value . The project spanned a duration of four   months in order to come up with a suitable product and the group was given a limited budget in order to   carry out certain research and feasibilities studies . The ideology of the project was to generate a new   revenue stream as the existing carbonated soft drinks were on a declining trend due to health reasons .      The current product portfolio consists of only sugary carbonated beverages and it was anticipated that the   government was looking at levying a tax on the use of sugar in order to discourage consumers in consuming   high sugar added soft drinks which would also further impact the Company .       Selection 

 Our team extensively evaluated possible product offerings which matched the said criteria and looked at   the region and neighboring countries product offerings in order to shortlist and identify suitable products .   Several design thinking activities were adopted arriving at possible options . The shortlisted products were   to be immediately tested by developing a prototype / sample product at the company ’s internal laboratory   and tested amongst the relevant target market / group . 

 Application 

 After conducting extensive market research / surveys targeting relevant market segments the team   shortlisted five product offerings and these were presented to the management of the beverage company .   After extensive debate on product benefits , mass scale appeal and affordability including shelf life , king   coconut and coconut water was selected as a drink with health benefits which could be further exploited   as a learning launch . 

 As the product was identified , the suitability of the product with the relevant target markets / age groups   had to be tested . Different samples with varying proportions of king coconut and coconut water were   produced with the addition of lime for best results . Five different samples were developed and tested with   market segments of different age categories , gender and also amongst the student and working population .   These samples were conducted at different neighborhood towns with a standard sample size which helped 

 the team to get an adequate understanding of the preferences of the masses . The preferred drink was   shortlisted and the same was presented to the management of the beverage company as well for their buy- in and suitability . 

 The second learning launch was to shortlist suitable suppliers of king coconut and coconut water and   possible consistent methods of supplying . A sample of producers were evaluated together with extraction   methods in order to justify the long term availability of the ingredient . 

 The third learning launch was on the “ Tetra packaging ” which was a new package option for the Company   as previously only glass / PET bottles were used . Thereby Tetra packing was evaluated as a possible option   and same was tested through the customer segments as a preferred choice of sustainable packaging .   Different packing prototypes were developed via contract packaging and suitable sizes were developed and   designed based on customer insights . 

 Insight & Approach 

 By applying the learning launch successfully our team identified possible product options and designed   ideas to test the prototype . The team thought through the anticipated results which were further cemented   by customer insights which gave the team a very good understanding of the product requirements on the   part of the actual users , their preferences , opinions and price parity points which would make the product   appeal to the mass market . Both our team and the management was engaged from the very start right   throughout the process where we shared our insights and learnings continuously . From the initial research   to market surveys to prototype testing with actual consumers were discussed in detail with the key   stakeholders of the Company where the team did get the buy - in and interest of the management   throughout the process . There were times that certain consumer insights differed with the team ’s   expectations for example the price point , where the consumers preferred a lower pricing point than what   was proposed by us . A detailed cost analysis was further conducted to try and reduce the price difference   to an affordable price level as per customer insights . 

 Before a full rollout in design thinking time - lines the use of learning launches throughout the process gained   us good consumer insights which resulted in a successful product launch . The Company needs to review   the insights gained from this product launch and incorporate the same process of design thinking and   insights in to future launch designs too .
### Output: 