Project : Continuing Education Center for executives in Monterrey , Mexico 

 Challenge   Currently , education in the universities of Mexico have been designed to design academic   programs according to guidelines provided by the Ministry of Education . These programs are   periodically subject to evaluation criteria based on studies carried out in the business sector , in   which the requirements that are being requested of young professionals and especially   business , engineering , medicine and technology are being assessed . . These concerns are   reﬂected in the programmatic contents of the courses and their duration . The universities   registered in the Ministry of Education evaluated through a test when students ﬁnish their   academic training through the CENEVAL test in which the level of knowledge acquired by   students during their university stay is measured . Many of these students graduate with very   low scores ( below 850 points ) which demonstrates the low level of performance with which   they graduate from universities . In this regard , graduated students generally fail to place   themselves in relevant positions as they lack experience and in many cases knowledge that   has not been acquired in universities since they lack an adequate update of the skills   demanded by the Mexican labor market . In this regard as an academic with more than 35 years   of experience in private universities and the government I see a huge area of opportunity that   should be capitalized by oﬀering continuing education courses to many of these graduates of   these universities . 

 2 . Selection    The “ What is ” aspect is to oﬀer updated training to these university graduates to be able to be   captured by companies that demand young professionals being the insight “ knowledge , skills   and use of technological tools ” that allow them to work as professionals with a good   professional proﬁle . In this regard , the creation of a continuing education center is valued to capitalize on the   training and updating of knowledge that must be acquired to be competitive in the labor   market . The Monterrey Executive Development Center company was created in August 2019 , with the 

 objective of training the young graduates of universities and   executive professionals with the skills demanded by the   Mexican labor market . The ﬁrst thing that was done was to   invite 50 chief recruiters of human resources from the main   companies of the state of Nuevo León and request what are the   requirements and job skills that are being demanded in their 

 companies . The design criteria are by area of valuation by sectors , the same engineering being :   processes , industrial , electronics , systems , electromechanics ; Business : marketing ,   international business , communication , graphic design , ﬁnance . For practical purposes in this   ﬁrst stage the requirements of these professional proﬁles would be covered . For this purpose ,   the Mind Mapping tool was chosen and video lecture “ the idea Generation Process ” was taken   as a reference since it is adequate to cover the education challenge . Mind Mapping allows us   to investigate the diﬀerent scenarios that could be covered through Mindset of options that can   be discovered in this design thinking tool . 3 . Application   Already chosen the Mind Mapping Tool as a scheme to generate innovation in value and based   on the design criteria by knowledge sectors Brainstorm Ideas of the professional competences   that should be developed in each of the cluster of professional careers was carried out . The   mural.co app was used and the collaboration scheme was used in which from their mobile   device or tablets they made their contributions by group . Each group presented their results in 

 a Mind Mapping that reﬂected the professional competences that should be generated by each   of the professional careers studied . The results obtained from these insights were transferred   to the design criteria to exemplify the actions to be carried out in the development of the   courses or workshop to be oﬀered to the professional and executive community in Nuevo   León . 4 . Insight   The results of Brainstorm ideas were grouped and consolidated according to the methodology   of Carol Dweck of Stanford University . In this regard , the insights were grouped into the main   “ growth mindset ” and from it the main 10 insights were obtained that have an important   inherent nature in the current business market . Through this procedure we are covering the   “ What if ” of the Thinking design . 

 These 10 Growth Mindset Insight are the relevant ones to be taken into consideration in design   criteria when designing the professional Workshop to develop the job skills that are required by   the companies consulted . Gaining Empaty is very relevant for the job and especially in the areas of customer experience ;   Creativity is to develop the skills and knowledge to develop innovation in value ; Engage   Technology is to be aware of new technologies and make them their own in the development   of their day - to - day work ; Analytic Thinking is forging critical and analytical thinking to solve   problems ; Group Facilitator is knowing how to interact with people and knowing how to work   in collaborative environments to meet the challenges of companies ; Staying Up to date is to   be monitoring all current and especially future trends that are presented internationally and   take advantage of that knowledge for the development of products or services oﬀered ;   Curating Information is the eﬃcient management of information for the development of   business intelligence ; Foresight is related to the recognition of patterns or trends in a certain   business sector or as David Bornstein said a social entrepreneurial asset is " Intelligence is the 

 ability to predict the future " ; Multilingual Facilities we are referring to the knowledge and   mastery of several languages in order to have direct communication when interacting and / or   negotiating with executives of global companies ; Writing Facilities is the knowledge and ease   of writing documents in diﬀerent languages while maintaining the appropriate grammatical   structure and corresponding accentuations . 5 . Approach    Within the approach , the conducting the environmental scanning , setting the objectives   of the organization the change of Insight of the companies will be taken into account .   At this circumstance we apply the “ Why ” to describe the action to be make to adapt to   demand the market . Simulation could be the right tools to see the most appropriate   model in diﬀerent scenarios that could be presented taking into account the trends that   the market marks . Another option is Make prototypes workshop according to the   behavior of the business market .   6 . Organization   The Design the on - Ramps will be very easy . There is going to be a director who gets   feedback from stakeholders and the hiring of experienced trainers , administrative   assistant who is in charge of customer acquisition , a social media assistant who is in   charge of advertising campaigns on social networks and externally an accountant who   will keep track of the cash inﬂows and outﬂows of the organization . 

 THANKS 

 Oscar Cruz 

 Stakeholders 

 Director 

 Assistant Social Networks 

 Accountant 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Oscar Cruz
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Project : Continuing Education Center for executives in Monterrey , Mexico 

 Challenge   Currently , education in the universities of Mexico have been designed to design academic   programs according to guidelines provided by the Ministry of Education . These programs are   periodically subject to evaluation criteria based on studies carried out in the business sector , in   which the requirements that are being requested of young professionals and especially   business , engineering , medicine and technology are being assessed . . These concerns are   reﬂected in the programmatic contents of the courses and their duration . The universities   registered in the Ministry of Education evaluated through a test when students ﬁnish their   academic training through the CENEVAL test in which the level of knowledge acquired by   students during their university stay is measured . Many of these students graduate with very   low scores ( below 850 points ) which demonstrates the low level of performance with which   they graduate from universities . In this regard , graduated students generally fail to place   themselves in relevant positions as they lack experience and in many cases knowledge that   has not been acquired in universities since they lack an adequate update of the skills   demanded by the Mexican labor market . In this regard as an academic with more than 35 years   of experience in private universities and the government I see a huge area of opportunity that   should be capitalized by oﬀering continuing education courses to many of these graduates of   these universities . 

 2 . Selection    The “ What is ” aspect is to oﬀer updated training to these university graduates to be able to be   captured by companies that demand young professionals being the insight “ knowledge , skills   and use of technological tools ” that allow them to work as professionals with a good   professional proﬁle . In this regard , the creation of a continuing education center is valued to capitalize on the   training and updating of knowledge that must be acquired to be competitive in the labor   market . The Monterrey Executive Development Center company was created in August 2019 , with the 

 objective of training the young graduates of universities and   executive professionals with the skills demanded by the   Mexican labor market . The ﬁrst thing that was done was to   invite 50 chief recruiters of human resources from the main   companies of the state of Nuevo León and request what are the   requirements and job skills that are being demanded in their 

 companies . The design criteria are by area of valuation by sectors , the same engineering being :   processes , industrial , electronics , systems , electromechanics ; Business : marketing ,   international business , communication , graphic design , ﬁnance . For practical purposes in this   ﬁrst stage the requirements of these professional proﬁles would be covered . For this purpose ,   the Mind Mapping tool was chosen and video lecture “ the idea Generation Process ” was taken   as a reference since it is adequate to cover the education challenge . Mind Mapping allows us   to investigate the diﬀerent scenarios that could be covered through Mindset of options that can   be discovered in this design thinking tool . 3 . Application   Already chosen the Mind Mapping Tool as a scheme to generate innovation in value and based   on the design criteria by knowledge sectors Brainstorm Ideas of the professional competences   that should be developed in each of the cluster of professional careers was carried out . The   mural.co app was used and the collaboration scheme was used in which from their mobile   device or tablets they made their contributions by group . Each group presented their results in 

 a Mind Mapping that reﬂected the professional competences that should be generated by each   of the professional careers studied . The results obtained from these insights were transferred   to the design criteria to exemplify the actions to be carried out in the development of the   courses or workshop to be oﬀered to the professional and executive community in Nuevo   León . 4 . Insight   The results of Brainstorm ideas were grouped and consolidated according to the methodology   of Carol Dweck of Stanford University . In this regard , the insights were grouped into the main   “ growth mindset ” and from it the main 10 insights were obtained that have an important   inherent nature in the current business market . Through this procedure we are covering the   “ What if ” of the Thinking design . 

 These 10 Growth Mindset Insight are the relevant ones to be taken into consideration in design   criteria when designing the professional Workshop to develop the job skills that are required by   the companies consulted . Gaining Empaty is very relevant for the job and especially in the areas of customer experience ;   Creativity is to develop the skills and knowledge to develop innovation in value ; Engage   Technology is to be aware of new technologies and make them their own in the development   of their day - to - day work ; Analytic Thinking is forging critical and analytical thinking to solve   problems ; Group Facilitator is knowing how to interact with people and knowing how to work   in collaborative environments to meet the challenges of companies ; Staying Up to date is to   be monitoring all current and especially future trends that are presented internationally and   take advantage of that knowledge for the development of products or services oﬀered ;   Curating Information is the eﬃcient management of information for the development of   business intelligence ; Foresight is related to the recognition of patterns or trends in a certain   business sector or as David Bornstein said a social entrepreneurial asset is " Intelligence is the 

 ability to predict the future " ; Multilingual Facilities we are referring to the knowledge and   mastery of several languages in order to have direct communication when interacting and / or   negotiating with executives of global companies ; Writing Facilities is the knowledge and ease   of writing documents in diﬀerent languages while maintaining the appropriate grammatical   structure and corresponding accentuations . 5 . Approach    Within the approach , the conducting the environmental scanning , setting the objectives   of the organization the change of Insight of the companies will be taken into account .   At this circumstance we apply the “ Why ” to describe the action to be make to adapt to   demand the market . Simulation could be the right tools to see the most appropriate   model in diﬀerent scenarios that could be presented taking into account the trends that   the market marks . Another option is Make prototypes workshop according to the   behavior of the business market .   6 . Organization   The Design the on - Ramps will be very easy . There is going to be a director who gets   feedback from stakeholders and the hiring of experienced trainers , administrative   assistant who is in charge of customer acquisition , a social media assistant who is in   charge of advertising campaigns on social networks and externally an accountant who   will keep track of the cash inﬂows and outﬂows of the organization . 

 THANKS 

 Oscar Cruz 

 Stakeholders 

 Director 

 Assistant Social Networks 

 Accountant
### Output: 