Reflection – Storytelling 

 Challenge & Selection 

 I am pursuing my Master of Business Administration from College of Natural Resources . Being an MBA student , we have the privilege to take part in   numerous corporate competitions which addresses the current problems faced   by their clients . I came across one of such competition recently . The name of   the competition was Scale It Up and the company involved was a women   hygiene company called Silvia Fado ( https://www.campbell-silva.org/app/tagsauthor.html ) . 

 The challenge faced by the company was to develop a Go - To - Market strategy   for one of their products which had a lot of social stigma associated with it – A   Menstrual Cup . 

 Application 

 To address the above stated problem , me and my team member conducted both   primary and secondary research to understand why there is still so much stigma   and taboo associated with Menstruation in our country . We asked open ended   questions to both males and females and we tried to find out some valuable   insights with the secondary data that was already researched upon . 

 Insight & Approach 

 The results of the survey was quite fascinating ! We came to know that a large   part of the society including well educated people still believed in some blind   beliefs such as menstrual blood is dirt and bad . In village in Assam , India , girls   were not allowed to go to school after they hit their first period because their   fathers believed that women in their land are cursed by GOD ! 

 We understood that the only way to deal with this issue is by educating both   men and women of all age groups about Menstrual Health Management and   then make them aware about menstrual cups offered by Silvia Fado . 

 Our proposal was to educated school going children at an early age through   comic book stories about menstruation . For grownups , we proposed to conduct   workshops and educate them in form of storytelling which they can relate to . 

 For slums , we proposed to spread an awareness about the cost cutting measure   if they switched to a menstrual cup which lasted for 5 years and how it can be a   one time investment . 

 As a result of understanding the “ WHAT IS ” through both primary and   secondary research and , “ WHAT IF ” by brain storming about the ideas with   my team mate once we got insights from the research and “ WHAT WOWS ”   through executing the whole plan with story telling , we could convince the co –   founders of our IDEA . We even won the 1st National Runners Up position   ( https://www.linkedin.com/feevanessacook ) in the   competition and I am happy to state that the company is working on executing   our idea . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://www.campbell-silva.org/app/tagsauthor.html, https://www.linkedin.com/feevanessacook
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge & Selection 

 I am pursuing my Master of Business Administration from College of Natural Resources . Being an MBA student , we have the privilege to take part in   numerous corporate competitions which addresses the current problems faced   by their clients . I came across one of such competition recently . The name of   the competition was Scale It Up and the company involved was a women   hygiene company called Silvia Fado ( https://www.campbell-silva.org/app/tagsauthor.html ) . 

 The challenge faced by the company was to develop a Go - To - Market strategy   for one of their products which had a lot of social stigma associated with it – A   Menstrual Cup . 

 Application 

 To address the above stated problem , me and my team member conducted both   primary and secondary research to understand why there is still so much stigma   and taboo associated with Menstruation in our country . We asked open ended   questions to both males and females and we tried to find out some valuable   insights with the secondary data that was already researched upon . 

 Insight & Approach 

 The results of the survey was quite fascinating ! We came to know that a large   part of the society including well educated people still believed in some blind   beliefs such as menstrual blood is dirt and bad . In village in Assam , India , girls   were not allowed to go to school after they hit their first period because their   fathers believed that women in their land are cursed by GOD ! 

 We understood that the only way to deal with this issue is by educating both   men and women of all age groups about Menstrual Health Management and   then make them aware about menstrual cups offered by Silvia Fado . 

 Our proposal was to educated school going children at an early age through   comic book stories about menstruation . For grownups , we proposed to conduct   workshops and educate them in form of storytelling which they can relate to . 

 For slums , we proposed to spread an awareness about the cost cutting measure   if they switched to a menstrual cup which lasted for 5 years and how it can be a   one time investment . 

 As a result of understanding the “ WHAT IS ” through both primary and   secondary research and , “ WHAT IF ” by brain storming about the ideas with   my team mate once we got insights from the research and “ WHAT WOWS ”   through executing the whole plan with story telling , we could convince the co –   founders of our IDEA . We even won the 1st National Runners Up position   ( https://www.linkedin.com/feevanessacook ) in the   competition and I am happy to state that the company is working on executing   our idea .
### Output: 