Reflection – Learning Launch Challenge in Digital Media 

 I am member of Sales and Marketing team of one of the pharmaceutical company . Recent Covid has   created one important challenge in our marketing & Sales team , we were not able to reach our Drs   in the frequency we wanted as Drs are restricting our calls . If they give appointment duration was   below 1 minutes . Brand briefing was not happening , Brand benefit and stories we not able to   communicate with the Drs So we have decidied to look at alternative way of connecting with Drs   other than direct sales person model 

 The project scope includes the marketing department composed of 5 employees from Marketing   team , as well as the   IT department , and Centre of Excellence   with whom we work closely . The   project is limited to internal resources ( i.e. , budget and employee time ) . The project should not   exceed 15   business days . We will focus on how to design a unique way of connecting with our   Target customer , ensure the SOV and brand recall does n’t come down even in the tough times . 

 We decided to quickly design and proto type and see the impact and expand it 

 Application For our first learning launch , we focused on the new innovative ideas   of our online   marketing tasks . In particular , we wanted to see the platform we have selected will give enough   coverage we intended and how the call of action are justified . We brain stormed in multiple small   team and decided to   have two Learning launch approach 

 We also had ethanographic study with our TG , we have selected 24 TG customrs to understand how   they are spending time when they do n’t see the patients and how they are gaining knowledge when   pharma sales person not visiting them 

 We found they are using high level of Digital platform and their time spend on internet is very high 

 1 ) Dr community approach where we have decided to take one website of Kumar Vicky ) and 

 every week we tried to create one advt for the brand and see the click and view of the advt   and how many converted into prescription , We launched this in North India 

 2 ) We decided to have a website for the TG where we will be focus in weekly Webinar 

 She the organic and inorganic flow , We launched this in South India 

 These two campaign decided to be launched within in a three - week time frame . Now we have rolled   out in different geography and waiting for outcome 

 We expected to produce a document with a clear description of our campaign and impact of the   campaign on number of new leads we get , Increase in SOV and Increase in Brand Recall 

 After running this project we will decide upon   which campaign is good and what we shall do to take   it forward , Which model should give us maximum output , on increase in SOV and Brand Recall and   thus Brand Prescription and thus revenue . 

 What might be different next time : We will be use the learning of prototyping it is on controlled   execution , when we go to bigger geography It can go wrong , so need to tightly stitched to ensure no   leaking rice bag . The   outcome and responsibility centre   need to be more sharply defined to ensure   success and measured 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch Challenge in Digital Media 

 I am member of Sales and Marketing team of one of the pharmaceutical company . Recent Covid has   created one important challenge in our marketing & Sales team , we were not able to reach our Drs   in the frequency we wanted as Drs are restricting our calls . If they give appointment duration was   below 1 minutes . Brand briefing was not happening , Brand benefit and stories we not able to   communicate with the Drs So we have decidied to look at alternative way of connecting with Drs   other than direct sales person model 

 The project scope includes the marketing department composed of 5 employees from Marketing   team , as well as the   IT department , and Centre of Excellence   with whom we work closely . The   project is limited to internal resources ( i.e. , budget and employee time ) . The project should not   exceed 15   business days . We will focus on how to design a unique way of connecting with our   Target customer , ensure the SOV and brand recall does n’t come down even in the tough times . 

 We decided to quickly design and proto type and see the impact and expand it 

 Application For our first learning launch , we focused on the new innovative ideas   of our online   marketing tasks . In particular , we wanted to see the platform we have selected will give enough   coverage we intended and how the call of action are justified . We brain stormed in multiple small   team and decided to   have two Learning launch approach 

 We also had ethanographic study with our TG , we have selected 24 TG customrs to understand how   they are spending time when they do n’t see the patients and how they are gaining knowledge when   pharma sales person not visiting them 

 We found they are using high level of Digital platform and their time spend on internet is very high 

 1 ) Dr community approach where we have decided to take one website of Kumar Vicky ) and 

 every week we tried to create one advt for the brand and see the click and view of the advt   and how many converted into prescription , We launched this in North India 

 2 ) We decided to have a website for the TG where we will be focus in weekly Webinar 

 She the organic and inorganic flow , We launched this in South India 

 These two campaign decided to be launched within in a three - week time frame . Now we have rolled   out in different geography and waiting for outcome 

 We expected to produce a document with a clear description of our campaign and impact of the   campaign on number of new leads we get , Increase in SOV and Increase in Brand Recall 

 After running this project we will decide upon   which campaign is good and what we shall do to take   it forward , Which model should give us maximum output , on increase in SOV and Brand Recall and   thus Brand Prescription and thus revenue . 

 What might be different next time : We will be use the learning of prototyping it is on controlled   execution , when we go to bigger geography It can go wrong , so need to tightly stitched to ensure no   leaking rice bag . The   outcome and responsibility centre   need to be more sharply defined to ensure   success and measured
### Output: 