Storytelling     Challenge : I was working for a PR Consultancy whose client was one of the top philanthropic   organizations in India that reaches millions of people in India . They ’re known for grassroots- level interventions that strengthen communities and bring about tangible outcomes . The media   has always shown interest in the initiatives that they anchor because they are so result - oriented   and impact - focused . Their initiatives encompass a wide range of portfolios such as healthcare ,   urbanisation , nutrition , art and conservation , livelihood , water and sanitation , education , social   innovation , and sports . However , it was one of those unusual times where they were unable to   gain media traction on one of the first - ever human interest story they were doing . The keyword   was ‘ story ’ .        It was about a para - swimmer who had conquered insurmountable odds to achieve significant   milestones and accolades with the support of this organisation . Usually , PR agencies are   equipped with the skill to be able to highlight initiatives of organisations to the media and enter a   quote from a beneficiary or spokesperson . The challenge here was to weave in the narrative of   the successful para - swimmer and how the organization gave him a platform to capitalise on his   talents and achieve great things .      After I was tasked with the responsibility to pitch for this story , I had shared the pitch prepared   by the team member working on it earlier with the sports media . I received the same cold   response . Intrigued by this , I decided to revisit the pitch note and realized what may have gone   wrong . It was about an incredible para - athlete , his story . But the pitch note was largely centred   around his achievements and a factual summary of his journey .       Selection : The first step was evaluating all the information we had in place and a thorough scan   of the media and their approach to such stories . I liaised with the team and the client and   explained to them that we may have to connect with the journalists on a human level . And that   was possible through an inspiring story . One that accounted for the failures and the successes ,   and most importantly , the mindset . We strived to bring out the human connection and highlight   the thought process that got him his achievements rather than relying on his achievements .      Application : Bring out the human was my goal . I knew we had to detach the person from his   achievements . I decided to listen to past interactions and understand him as a person . I even   scheduled an interview with him to understand him and his story better . Keeping in mind that our   audience – the journalists and readers of the publications in mind I had to sketch out his story in   his own words , highlighting his moments of triumph and failure . It had to seem like it was n’t a   brand talking , but the para - swimmer .      I rewrote the entire pitch highlighting the mindset of his limitations being his strength . And that   mindset was what led him to the success he went on to achieve . I had to speak to journalists in a   tone that felt like I was sharing something unique and inspiring with them . About this individual   who overcame hurdles biologically , socially , mentally , from the system , financially , but still   managed to cross the Catalina and English Channel in record time . 

 Insight and Approach : Before I knew it , the media was hooked . While I was tasked with   merely attracting one opportunity for this story , I managed to rope in four different publications .   Four interviews by simply telling a story than describing an initiative . Storytelling worked   wonders for this challenge . The journalists attuned their questions to understand the person and   his mindset and going deeper than his achievements . The eventual stories were exclusive large- format stories that the para - swimmer and the client organisation alike were thrilled to see .         This resulted in a more revised understanding across the PR agency about more unconventional ,   but potentially effective way of pitching stories that are not profit - driven . Stories that need to   simply be told to inspire . The agency began taking an approach of speaking to spokespeople   more often , to understand their mindset and perspectives and try to incorporate those flavours in   the stories they churn out for their clients .      This course made me understand that while storytelling may be considered as a very fluid term   used only for things that may be less serious , it is highly effective in an industry that thrives on   stories . How ironic is it when agencies speak to clients about stories but use infographics , charts ,   facts , and numbers to communicate ? Storytelling is an asset that I am sure to deploy at whatever   juncture I possibly can professionally . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling     Challenge : I was working for a PR Consultancy whose client was one of the top philanthropic   organizations in India that reaches millions of people in India . They ’re known for grassroots- level interventions that strengthen communities and bring about tangible outcomes . The media   has always shown interest in the initiatives that they anchor because they are so result - oriented   and impact - focused . Their initiatives encompass a wide range of portfolios such as healthcare ,   urbanisation , nutrition , art and conservation , livelihood , water and sanitation , education , social   innovation , and sports . However , it was one of those unusual times where they were unable to   gain media traction on one of the first - ever human interest story they were doing . The keyword   was ‘ story ’ .        It was about a para - swimmer who had conquered insurmountable odds to achieve significant   milestones and accolades with the support of this organisation . Usually , PR agencies are   equipped with the skill to be able to highlight initiatives of organisations to the media and enter a   quote from a beneficiary or spokesperson . The challenge here was to weave in the narrative of   the successful para - swimmer and how the organization gave him a platform to capitalise on his   talents and achieve great things .      After I was tasked with the responsibility to pitch for this story , I had shared the pitch prepared   by the team member working on it earlier with the sports media . I received the same cold   response . Intrigued by this , I decided to revisit the pitch note and realized what may have gone   wrong . It was about an incredible para - athlete , his story . But the pitch note was largely centred   around his achievements and a factual summary of his journey .       Selection : The first step was evaluating all the information we had in place and a thorough scan   of the media and their approach to such stories . I liaised with the team and the client and   explained to them that we may have to connect with the journalists on a human level . And that   was possible through an inspiring story . One that accounted for the failures and the successes ,   and most importantly , the mindset . We strived to bring out the human connection and highlight   the thought process that got him his achievements rather than relying on his achievements .      Application : Bring out the human was my goal . I knew we had to detach the person from his   achievements . I decided to listen to past interactions and understand him as a person . I even   scheduled an interview with him to understand him and his story better . Keeping in mind that our   audience – the journalists and readers of the publications in mind I had to sketch out his story in   his own words , highlighting his moments of triumph and failure . It had to seem like it was n’t a   brand talking , but the para - swimmer .      I rewrote the entire pitch highlighting the mindset of his limitations being his strength . And that   mindset was what led him to the success he went on to achieve . I had to speak to journalists in a   tone that felt like I was sharing something unique and inspiring with them . About this individual   who overcame hurdles biologically , socially , mentally , from the system , financially , but still   managed to cross the Catalina and English Channel in record time . 

 Insight and Approach : Before I knew it , the media was hooked . While I was tasked with   merely attracting one opportunity for this story , I managed to rope in four different publications .   Four interviews by simply telling a story than describing an initiative . Storytelling worked   wonders for this challenge . The journalists attuned their questions to understand the person and   his mindset and going deeper than his achievements . The eventual stories were exclusive large- format stories that the para - swimmer and the client organisation alike were thrilled to see .         This resulted in a more revised understanding across the PR agency about more unconventional ,   but potentially effective way of pitching stories that are not profit - driven . Stories that need to   simply be told to inspire . The agency began taking an approach of speaking to spokespeople   more often , to understand their mindset and perspectives and try to incorporate those flavours in   the stories they churn out for their clients .      This course made me understand that while storytelling may be considered as a very fluid term   used only for things that may be less serious , it is highly effective in an industry that thrives on   stories . How ironic is it when agencies speak to clients about stories but use infographics , charts ,   facts , and numbers to communicate ? Storytelling is an asset that I am sure to deploy at whatever   juncture I possibly can professionally .
### Output: 