Reflection – Mind mapping 

 Challenge & selection 

 I am involved in a project rethinking an existing product / service for consumers . To involve all and gather   internal insights we started by inviting all employees to evaluate   how we were seen by our customers the   strengths , weaknesses etc .   Everyone was invited to go online . We wanted to be unbiased and decided to   go with open ended questions resulting with a very rich written material . My challenge was then to analyze   and summarize from a very rich and broad material the results for the management group strategy   meeting . After summarizing the first section by just reading through and grouping similar answers into   categories I discovered the approach of mind mapping in the course . I realized the method would enable   me not only to group similar findings but to discover and understand the relationships between the   different findings and build a richer picture . 

 Application 

 When starting on the second section of answers I first read all answers to get “ the big picture ” and look for   some main themes . Then I started mapping thoughts connected to these themes . My method was very   traditional using pen and paper . I constructed maps of sentences around the initial themes . Several times   going back to the unprocessed long list of answers and iterating my map . Sometimes moving one subtheme   to another category and gradually also renaming , clarifying or expanding the theme . After several iterations   I ended up with my final mind map a structured summary of the results . To make the picture more vivid a   picked some original quotes from each main category . 

 Insights and approach 

 What I have learned from this exercise is that mind mapping enabled me to draw deeper and better   insights from the material . I felt that the conclusions from this section gave us more and better insights and   we were able to start understanding also the relationships between the different themes and subthemes . 

 When comparing the results from the first and second section of answers the insights were richer in the   second one and also better communicated . 

 The benefits just from this little exercise made me realize how useful this approach could be in   interconnecting data driven from several sources . Also when communicating the results thorough a mind   map it also contains a visualization of some of your insights . 

 Since I Know discovered the benefits from this approach I will continue to use it my work in processing rich   materials from consumer insights work both in processing the data and in drawing higher level insights   looking for “ nuggets of wisdom ” & “ connecting the dots ” . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind mapping 

 Challenge & selection 

 I am involved in a project rethinking an existing product / service for consumers . To involve all and gather   internal insights we started by inviting all employees to evaluate   how we were seen by our customers the   strengths , weaknesses etc .   Everyone was invited to go online . We wanted to be unbiased and decided to   go with open ended questions resulting with a very rich written material . My challenge was then to analyze   and summarize from a very rich and broad material the results for the management group strategy   meeting . After summarizing the first section by just reading through and grouping similar answers into   categories I discovered the approach of mind mapping in the course . I realized the method would enable   me not only to group similar findings but to discover and understand the relationships between the   different findings and build a richer picture . 

 Application 

 When starting on the second section of answers I first read all answers to get “ the big picture ” and look for   some main themes . Then I started mapping thoughts connected to these themes . My method was very   traditional using pen and paper . I constructed maps of sentences around the initial themes . Several times   going back to the unprocessed long list of answers and iterating my map . Sometimes moving one subtheme   to another category and gradually also renaming , clarifying or expanding the theme . After several iterations   I ended up with my final mind map a structured summary of the results . To make the picture more vivid a   picked some original quotes from each main category . 

 Insights and approach 

 What I have learned from this exercise is that mind mapping enabled me to draw deeper and better   insights from the material . I felt that the conclusions from this section gave us more and better insights and   we were able to start understanding also the relationships between the different themes and subthemes . 

 When comparing the results from the first and second section of answers the insights were richer in the   second one and also better communicated . 

 The benefits just from this little exercise made me realize how useful this approach could be in   interconnecting data driven from several sources . Also when communicating the results thorough a mind   map it also contains a visualization of some of your insights . 

 Since I Know discovered the benefits from this approach I will continue to use it my work in processing rich   materials from consumer insights work both in processing the data and in drawing higher level insights   looking for “ nuggets of wisdom ” & “ connecting the dots ” .
### Output: 