Challenge & Selection 

 My working environment includes highly skilled engineers who perform highly specific procedures   for our customers in a business to business industry in South East Asia . With digital advancement of   the last decade , many procedures can be improved with the help of applications and programs . My   task is to develop tools for our customers with the help of our domain knowledge experts . 

 The challenge of digitalisation is that people are protective of their skills , which might be a result of   being frightened of becoming obsolete . How could I get these experts to open up about their   procedures and create new tools with me ? 

 Storytelling was the Design Thinking tool that I used to improve engagement with all stakeholders   involved . With this tool , colleagues could visualise the problems and issues at hand , and realise that   a digital trend will work in their favour . Customer stories were created as characters in these stories   for colleagues to relate to . 

 Application 

 The application of this storytelling tool involves a 4 - step approach . From getting to understand your   audience , to finding a podium to allow for the story to be heard , to ask questions and not leave the   audience hanging , and find the tensions between the current situation and the ideal situation . 

 The first step storytelling is knowing your audience . In an office environment , this is easily done by   just asking everyone individually what they do daily , for who they are doing this , and what their   struggles are . Gathering information is a key part in storytelling because it will develop   understanding of your industry , and what processes can be digitalised . 

 The second step was to find probable business opportunities that would act as a stage for   storytelling . Knowing my audience – mostly internal experts – allowed me to generate opportunities   by gathering a diverse group of colleagues with similar issues . These issues were unknown between   them . By creating a character , based on the customer stories , I could describe a sequence of events   that the whole room could relate to . 

 The third step was to ask questions , hypothetical one ’s or directed to the audience with having the   answer already in the pocket . Every new event , meeting or gathering has a different audience , and   not all of them engage similarly . Asking questions to the audience engages them and makes them   active . A major pitfall is when an answer remains unanswered and the audience is captured by that   rather than your story . 

 The fourth step is presenting the tension of how the current situation of your created character is   insufficient for future situations . Present possible changes for your audience to be future - ready . In   my case , how to digitalise processes . 

 Insight 

 Getting to know my audience allowed me to understand their interactions , needs , stresses and   where they want to go to . Knowing the preferred direction of your audience allowed me to find a   common point in my story . These common points – between the created character and what my   colleagues ’ experiences – are now called anchors . Several anchors are placed in each story to allow   engineers to relate to the story . 

 Another insight is that different hierarchies might aid or thwart the process . On one side , there is the   sharing of experience , but on the other side there is a reduction in creativity when people do not   talk freely . Storytelling can help to create feedback on understanding what customers want or do ,   being innovative is also to be creative . 

 Approach 

 An alternative approach was also done by providing visualisation of these processes mentioned by   colleagues and how they could be improved . The issue is that not every story or situation lends itself   to use visualisation . The audience was discussing the validity of data , rather than the bigger picture   and trends . A focussed on the goal audience will provide more insights in design thinking , and using   the right tool is part of that . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 My working environment includes highly skilled engineers who perform highly specific procedures   for our customers in a business to business industry in South East Asia . With digital advancement of   the last decade , many procedures can be improved with the help of applications and programs . My   task is to develop tools for our customers with the help of our domain knowledge experts . 

 The challenge of digitalisation is that people are protective of their skills , which might be a result of   being frightened of becoming obsolete . How could I get these experts to open up about their   procedures and create new tools with me ? 

 Storytelling was the Design Thinking tool that I used to improve engagement with all stakeholders   involved . With this tool , colleagues could visualise the problems and issues at hand , and realise that   a digital trend will work in their favour . Customer stories were created as characters in these stories   for colleagues to relate to . 

 Application 

 The application of this storytelling tool involves a 4 - step approach . From getting to understand your   audience , to finding a podium to allow for the story to be heard , to ask questions and not leave the   audience hanging , and find the tensions between the current situation and the ideal situation . 

 The first step storytelling is knowing your audience . In an office environment , this is easily done by   just asking everyone individually what they do daily , for who they are doing this , and what their   struggles are . Gathering information is a key part in storytelling because it will develop   understanding of your industry , and what processes can be digitalised . 

 The second step was to find probable business opportunities that would act as a stage for   storytelling . Knowing my audience – mostly internal experts – allowed me to generate opportunities   by gathering a diverse group of colleagues with similar issues . These issues were unknown between   them . By creating a character , based on the customer stories , I could describe a sequence of events   that the whole room could relate to . 

 The third step was to ask questions , hypothetical one ’s or directed to the audience with having the   answer already in the pocket . Every new event , meeting or gathering has a different audience , and   not all of them engage similarly . Asking questions to the audience engages them and makes them   active . A major pitfall is when an answer remains unanswered and the audience is captured by that   rather than your story . 

 The fourth step is presenting the tension of how the current situation of your created character is   insufficient for future situations . Present possible changes for your audience to be future - ready . In   my case , how to digitalise processes . 

 Insight 

 Getting to know my audience allowed me to understand their interactions , needs , stresses and   where they want to go to . Knowing the preferred direction of your audience allowed me to find a   common point in my story . These common points – between the created character and what my   colleagues ’ experiences – are now called anchors . Several anchors are placed in each story to allow   engineers to relate to the story . 

 Another insight is that different hierarchies might aid or thwart the process . On one side , there is the   sharing of experience , but on the other side there is a reduction in creativity when people do not   talk freely . Storytelling can help to create feedback on understanding what customers want or do ,   being innovative is also to be creative . 

 Approach 

 An alternative approach was also done by providing visualisation of these processes mentioned by   colleagues and how they could be improved . The issue is that not every story or situation lends itself   to use visualisation . The audience was discussing the validity of data , rather than the bigger picture   and trends . A focussed on the goal audience will provide more insights in design thinking , and using   the right tool is part of that .
### Output: 