Example Reflection – Storytelling 

 Challenge & Selection 

 I 'm a MBA student who is bluiding a Startup project to develop a solution that addresses the   safety problem of women in Brazil .   The biggest concern was not only to understand the main   security problems faced by these womans , but also to understand the background of their   stories , the main pains in this context , and their particularities . 

 The abuse of women is a latent problem in Brazil , where a number of problems were identified   and had to be addressed , such as : an agile way of requesting help , how to improve the action   of security agents in the active and preventive action of occurrences , which profiles and   patterns of the most common emergencies , how these situations could be avoided , and what   type of solution could address the most latent problems In a fast and safe way . 

 The Stoytelling was one of the fundamental tools in this search , Where we allowed pants the   shoes of our stakeholder , and understand the minutiae of the main occurrences and their main   characteristics . With this it was possible to identify personas and their journeys , and the main   issues to be addressed . 

 Application 

 To work Initial was FOcado in Ethnography , so that all possible profiles are mapped and the   personas are defined . Once this was done , deeper research – quantitative and qualitative –   was of paramount importance for us to go deeper in understanding stakeholders , the issues to   be resolved , and the Job - to - be - done . 

 Once the stakeholders have been mapped and definition of personas , their stories could be   mapped through the creation of a journey . This journey allowed us to identify which were the   main points of pain , and how they could be relieved , improved or fought . 

 For each point of pain and issues to be resolved identified through the process of Storytelling ,   it was possible to identify several solutions that would be discussed later . Valuable Insights   have been identified thanks to this process . 

 Insight and Approach 

 From the Storytelling , the main insights obtained were the diversity of personas found , but   also the common pains to be addressed . One of the main problems identified was intrinsic   vulnerability of the female public in a common emergency situation , as an inconvenient   approach . Another question was the unworthiness to request a support that does not require   a security action – such as police for example . 

 From there , through new insights so that these pains were relieved or eliminated , a new   journey was conceived and confronted with a group of participants involved in the first 

 researches and questioned about the feasibility and efficacy of the solutions Proposals . And in   this process , it was possible to validate the possible solutions found , and the idealization of   other new solutions . 

 At this time , it was possible to idealize a solution that converged in the solution or mitigation   of the main problems and pains encountered and starting for a new process Prototyping ,   which would allow us to further test the solutions found . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling 

 Challenge & Selection 

 I 'm a MBA student who is bluiding a Startup project to develop a solution that addresses the   safety problem of women in Brazil .   The biggest concern was not only to understand the main   security problems faced by these womans , but also to understand the background of their   stories , the main pains in this context , and their particularities . 

 The abuse of women is a latent problem in Brazil , where a number of problems were identified   and had to be addressed , such as : an agile way of requesting help , how to improve the action   of security agents in the active and preventive action of occurrences , which profiles and   patterns of the most common emergencies , how these situations could be avoided , and what   type of solution could address the most latent problems In a fast and safe way . 

 The Stoytelling was one of the fundamental tools in this search , Where we allowed pants the   shoes of our stakeholder , and understand the minutiae of the main occurrences and their main   characteristics . With this it was possible to identify personas and their journeys , and the main   issues to be addressed . 

 Application 

 To work Initial was FOcado in Ethnography , so that all possible profiles are mapped and the   personas are defined . Once this was done , deeper research – quantitative and qualitative –   was of paramount importance for us to go deeper in understanding stakeholders , the issues to   be resolved , and the Job - to - be - done . 

 Once the stakeholders have been mapped and definition of personas , their stories could be   mapped through the creation of a journey . This journey allowed us to identify which were the   main points of pain , and how they could be relieved , improved or fought . 

 For each point of pain and issues to be resolved identified through the process of Storytelling ,   it was possible to identify several solutions that would be discussed later . Valuable Insights   have been identified thanks to this process . 

 Insight and Approach 

 From the Storytelling , the main insights obtained were the diversity of personas found , but   also the common pains to be addressed . One of the main problems identified was intrinsic   vulnerability of the female public in a common emergency situation , as an inconvenient   approach . Another question was the unworthiness to request a support that does not require   a security action – such as police for example . 

 From there , through new insights so that these pains were relieved or eliminated , a new   journey was conceived and confronted with a group of participants involved in the first 

 researches and questioned about the feasibility and efficacy of the solutions Proposals . And in   this process , it was possible to validate the possible solutions found , and the idealization of   other new solutions . 

 At this time , it was possible to idealize a solution that converged in the solution or mitigation   of the main problems and pains encountered and starting for a new process Prototyping ,   which would allow us to further test the solutions found .
### Output: 