Assignment Reflection – Learning Launch 

 Challenge 

 At the time of ‘ high prices for goods - high cost of living ’ , working – age people nowadays tend to work not 

 only one job but second job to pay for their everyday life . So , we focus on Start up or small business which is what   we are interested in like fashion . Clothing with low cost but , high - quality material can be an answer to lifestyle and   trend of people in the new generation . Therefore , our target group is teenagers- working age people who have   sufficient purchasing power . 

 Selection 

 We chose to launch our products through the online market by using Pre - order system and investing in product   advertisement in different channels rather than investing in the actual shop to sell products . For a while , we ’ve   found that there have been only a few customers who have noticed the advertisement on our web page or only a   few turns to be regular customers . This causes insufficient quantity of production order which must reach   minimum amount stated by the production factory . Therefore , we will look for drawbacks of the product launch   through online market , assumption and in - depth information .      Application 

 Such problem , we will focus on the product and consumers . Product launch through online market shows 

 that consumers are unable to touch the actual product so , they hesitate to make a purchase decision . As a result , 

 we attempt to apply the theory of ‘ the customer as a center of innovation development , no matter which product ,   the customer must be able to feel and touch such product ’ as well as respond to the product ’s purpose and   consumers , as stated above . 

 When a customer ’s need is the top priority , we need to pay close attention and solve the problem as soon as   possible . From before that we only have prototype products for photoshoot on web page , we will invest more in   produce each size of an example product for customers to try on and feel the texture , as well as to see if quality   and design is suitable for a set price . The products will be placed in different retail shops which have the same   target customer base . After completely launching products and services , the next steps are to follow - up by 

 setting different indicators and to observe if those numbers reach expectation ( those numbers refer to sales each   month from online web page , retail shops and comments ) . We will try to communicate and gather all relevant   information as much as possible so , such information can be analyzed and summarized in order to be a useful   guideline in developing or improving our products and services .   These processes will be consistent in order to   develop the product in the way that gives value to consumers , as well as make the product more perfect and   suitable for people ’s changeable needs . 

 Insight 

 Learning launch tool will be applied according to a process of finding consumer insights which includes 

 1 . Observation 2 . Interview 3 . Analysis . Each process will be applied differently according to each product and   consumer ’s context . We emphasize on the value that consumers or users will receive and decrease unnecessary   and wasting steps to reduce time consuming and cost of unnecessary feature design . This method will lessen   problems that most online selling always face ; customers ca n’t feel the products or see sewing details , or try the   actual products on . This leads to customers ca n’t decide whether the product ’s quality is suitable for the set price   or not .      Approach 

 From assumption , problem analysis and testing , we ’ve acknowledged the more effective result . 

 Consumers can make a purchase decision more easily by feeling materials and trying the clothes on , including   the access to sewing procedure and meticulousity of the production . As for these experiences for customers ca n’t   be found through online purchasing - selling , we can solve the problem stated above . Moreover , we will be able to 

 gain customers ’ brand loyalty from customers walking - in to buy products in front of the actual shops and looking   forward to next collection launch . This is because of the product quality and prices that are set lower than some   brands with similar price rate in the market . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Assignment Reflection – Learning Launch 

 Challenge 

 At the time of ‘ high prices for goods - high cost of living ’ , working – age people nowadays tend to work not 

 only one job but second job to pay for their everyday life . So , we focus on Start up or small business which is what   we are interested in like fashion . Clothing with low cost but , high - quality material can be an answer to lifestyle and   trend of people in the new generation . Therefore , our target group is teenagers- working age people who have   sufficient purchasing power . 

 Selection 

 We chose to launch our products through the online market by using Pre - order system and investing in product   advertisement in different channels rather than investing in the actual shop to sell products . For a while , we ’ve   found that there have been only a few customers who have noticed the advertisement on our web page or only a   few turns to be regular customers . This causes insufficient quantity of production order which must reach   minimum amount stated by the production factory . Therefore , we will look for drawbacks of the product launch   through online market , assumption and in - depth information .      Application 

 Such problem , we will focus on the product and consumers . Product launch through online market shows 

 that consumers are unable to touch the actual product so , they hesitate to make a purchase decision . As a result , 

 we attempt to apply the theory of ‘ the customer as a center of innovation development , no matter which product ,   the customer must be able to feel and touch such product ’ as well as respond to the product ’s purpose and   consumers , as stated above . 

 When a customer ’s need is the top priority , we need to pay close attention and solve the problem as soon as   possible . From before that we only have prototype products for photoshoot on web page , we will invest more in   produce each size of an example product for customers to try on and feel the texture , as well as to see if quality   and design is suitable for a set price . The products will be placed in different retail shops which have the same   target customer base . After completely launching products and services , the next steps are to follow - up by 

 setting different indicators and to observe if those numbers reach expectation ( those numbers refer to sales each   month from online web page , retail shops and comments ) . We will try to communicate and gather all relevant   information as much as possible so , such information can be analyzed and summarized in order to be a useful   guideline in developing or improving our products and services .   These processes will be consistent in order to   develop the product in the way that gives value to consumers , as well as make the product more perfect and   suitable for people ’s changeable needs . 

 Insight 

 Learning launch tool will be applied according to a process of finding consumer insights which includes 

 1 . Observation 2 . Interview 3 . Analysis . Each process will be applied differently according to each product and   consumer ’s context . We emphasize on the value that consumers or users will receive and decrease unnecessary   and wasting steps to reduce time consuming and cost of unnecessary feature design . This method will lessen   problems that most online selling always face ; customers ca n’t feel the products or see sewing details , or try the   actual products on . This leads to customers ca n’t decide whether the product ’s quality is suitable for the set price   or not .      Approach 

 From assumption , problem analysis and testing , we ’ve acknowledged the more effective result . 

 Consumers can make a purchase decision more easily by feeling materials and trying the clothes on , including   the access to sewing procedure and meticulousity of the production . As for these experiences for customers ca n’t   be found through online purchasing - selling , we can solve the problem stated above . Moreover , we will be able to 

 gain customers ’ brand loyalty from customers walking - in to buy products in front of the actual shops and looking   forward to next collection launch . This is because of the product quality and prices that are set lower than some   brands with similar price rate in the market .
### Output: 