MIND MAPPING 

 In my last one job like General Manager in a chain of optics , with the board of   directors we face the challenge related to found the motivation of the   independents optometrists to buy a franchise . The sells had drop during the last   years and general the market . We needed to know what we could offer for them   they to buy our franchise and increase the sells . We developed some strategies   members of board suggested like participate in business rounds and fairs in the   optical sector . However , the finance resources invested in those strategies did   not obtain the sell of any franchise . 

 The tool that I selected was mind mapping , such as mentioned by professor   Marian Moore in her video , it is used to   look for patterns , insights , that help us   to discover more creative solutions to face a challenge . She gived us this formal   definition “ Mind mapping is looking for patterns and insights in a large   quantity of data you collected during your exploration of what is the current   reality ” . 

 Therefore , I think that it is the appropriate tool in this case , in order to collect as   much information as possible through interviews with the independent   optometrists and after be able organize the insights to found and understand   what they want obtain of a franchise and what would motivate them to buy one . 

 Such as we seen in this course , the mind mapping is a excellent tool to work the   “ what is ” stage , since it allows presenting and communicating all the information   collected efficiently . 

 In the first place , we search one data base with information of independents   optometrists through de national association . Immediately , we made phone calls   to schedule appointments in order to present our value proposal , once the   presentation ended , we made room for them give us feedback asking them the   most important questions for our purpose like ¿ Do you found value to join of our   franchise ? Why yes or not ? , What is the principal benefit that you wait of a   franchise ? , ¿ What is that you do n’t like of a franchise ? ¿ In the past do you has   been join to a franchise ? Why yes or not ? 

 Unfortunately , we had few presentations , consequently our conclusions were not   sufficiently supported , the way we presented the information collected was not   the best , since we failed communicate the ideas clearly . 

 Therefore , in our case the application the mind mapping tool was ineffectively . 

 The information I gained by applying the Mind Mapping to my challenge allowed   me to evidence the great difference that exists between what we think of a   situation from our desk and the reality seen from the perspective of our clients ,   for this reason I understood widely the importance of tools like Mind Mapping to 

 able arrive to know the reals needs of our customers , based on which to design   useful and innovative solutions . 

 Definitively thew next time would apply the same tool but with the following   changes : 

 • Increase the number an independents optometrists interviews in order to 

 gather more information that adequately supports the proposed solutions ,   since on this occasion few were conducted , therefore the conclusions   presented did not have the necessary support 

 • Have so little information did not allow us to make a good organized and 

 presentation for the board members , unfortunately we did not get the   most out of the tool 

 Finally while reviewing this submission   I was inspired by all the personas that   have many things to say but also by the number of deaf ears that exist ,   therefore it is essential to open our minds to develop our listening skills in the   first instance 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: MIND MAPPING 

 In my last one job like General Manager in a chain of optics , with the board of   directors we face the challenge related to found the motivation of the   independents optometrists to buy a franchise . The sells had drop during the last   years and general the market . We needed to know what we could offer for them   they to buy our franchise and increase the sells . We developed some strategies   members of board suggested like participate in business rounds and fairs in the   optical sector . However , the finance resources invested in those strategies did   not obtain the sell of any franchise . 

 The tool that I selected was mind mapping , such as mentioned by professor   Marian Moore in her video , it is used to   look for patterns , insights , that help us   to discover more creative solutions to face a challenge . She gived us this formal   definition “ Mind mapping is looking for patterns and insights in a large   quantity of data you collected during your exploration of what is the current   reality ” . 

 Therefore , I think that it is the appropriate tool in this case , in order to collect as   much information as possible through interviews with the independent   optometrists and after be able organize the insights to found and understand   what they want obtain of a franchise and what would motivate them to buy one . 

 Such as we seen in this course , the mind mapping is a excellent tool to work the   “ what is ” stage , since it allows presenting and communicating all the information   collected efficiently . 

 In the first place , we search one data base with information of independents   optometrists through de national association . Immediately , we made phone calls   to schedule appointments in order to present our value proposal , once the   presentation ended , we made room for them give us feedback asking them the   most important questions for our purpose like ¿ Do you found value to join of our   franchise ? Why yes or not ? , What is the principal benefit that you wait of a   franchise ? , ¿ What is that you do n’t like of a franchise ? ¿ In the past do you has   been join to a franchise ? Why yes or not ? 

 Unfortunately , we had few presentations , consequently our conclusions were not   sufficiently supported , the way we presented the information collected was not   the best , since we failed communicate the ideas clearly . 

 Therefore , in our case the application the mind mapping tool was ineffectively . 

 The information I gained by applying the Mind Mapping to my challenge allowed   me to evidence the great difference that exists between what we think of a   situation from our desk and the reality seen from the perspective of our clients ,   for this reason I understood widely the importance of tools like Mind Mapping to 

 able arrive to know the reals needs of our customers , based on which to design   useful and innovative solutions . 

 Definitively thew next time would apply the same tool but with the following   changes : 

 • Increase the number an independents optometrists interviews in order to 

 gather more information that adequately supports the proposed solutions ,   since on this occasion few were conducted , therefore the conclusions   presented did not have the necessary support 

 • Have so little information did not allow us to make a good organized and 

 presentation for the board members , unfortunately we did not get the   most out of the tool 

 Finally while reviewing this submission   I was inspired by all the personas that   have many things to say but also by the number of deaf ears that exist ,   therefore it is essential to open our minds to develop our listening skills in the   first instance
### Output: 