Reflection – Mind Mapping Tool 

 Challenge : 

 I am part of a back office team at a large financial institution issuing electronic payment cards .   We are a subsidiary specialized in electronic payment services with a wide range of products /   customers across different geographical areas . Among the missions of our entity , the   management of orders for card holders for different products , in collaboration with the various   stakeholders ( manufacturers of card holders , personalization providers , customer marketing   teams , customer communication teams , etc . ) to guarantee an optimized supply in terms of cost   / time and to avoid , without a doubt , an out of stock of card holders with our card personalization   providers , the eventual occurrence of which will negatively affect the brand image of our   institution vis - à - vis -views of its customers . The current replenishment process is , as a whole ,   done manually . Instead of focusing only on the automation of the process and the issue of stock- outs in a linear way by focusing on the causes taken separately , our challenge is to adopt a   " Design thinking " approach to explore the opportunity to put set up an innovative solution to   improve customer satisfaction by developing an integrated solution taking into consideration   the different needs of stakeholders . 

 Selection : 

 To meet this challenge , we used a combination of " Mind Mapping " tools for idea generation to   come up with " models " reflecting the unstated needs of different stakeholders . These needs will   be the basis , thereafter , to create in collaboration with them the quality criteria of the envisaged   solution . 

 Application : 

 Together in our team working on the project , we held several preparation meetings , which   allowed us to have a clear and unified vision of the project . This vision has been summarized   in a design brief which succinctly presents the desired results , particularly in terms of customer   satisfaction , the indicators for measuring the results kPIs ( number of stock - outs per period ,   number of customer complaints , number of account closure due to card stock shortage ) , the   various stakeholders involved in the process ( back office managers , the various marketing   teams per target market , the communication teams , the personalization service provider /   manufacturer ) . 

 We then prepared a detailed research plan for all stakeholders based on a representative sample   of 16 individuals . This research plan must be finalized within 6 months . The first interviews ( 2   months ) aimed to constitute , per interviewee , a visual tree map of the tasks in relation to the   ordering process and the various interactions that it has within its entity for the performance of   these tasks . The second series of interviews ( 2 months ) was intended to be more projective by   asking the interviewees to note the difficulties associated with the task on each branch of the   mapping and to project themselves into the solution by proposing an avenue for improvement .   Step ( 2 months ) consisted for our project team to note on sticky labels the difficulties /   improvements declared by the interviewees and to display them on tables separated by category   of stakeholder in order to bring out the corresponding models . 

 After several consolidation meetings , held internally by our teams , the reconciliation between   the results of the statements displayed on the tables and the individual notes taken during the   interviews made it possible to distinguish 3 models with the following characteristics : 

 Model 1 : Back office managers are used to dealing with operations , are drowned in daily   operational tasks and hate manual tasks requiring more or less complex calculations and   analyzes . 

 Model 2 : Marketing teams frequently use benchmarks to improve the offer offered to customers   by comparing themselves to competitors . 

 Model 3 : personalization providers / manufacturers are forced to seek the right balance between   the satisfactions of order books on time and to optimize the financial investments induced by   the constitution of stock of cardholders on behalf of their customers . 

 Insight and Approach 

 Through this exercise , I learned that within the framework of the “ what is ” phase of the “ Design   thinking ” process , one should not restrict the field of study by trying to prove that a given idea   is the best possible solution . ( like the automation of the process in our case ) but rather to widen   the field thus making it possible to explore all the possible avenues of innovation ( by studying   the underlying needs of the various stakeholders of the support ordering process Cards ) . The   " Mind Mapping " tool allowed us to go beyond the stated difficulties to propose design criteria   meeting the needs of each stakeholder : 

 For model 1 , the solution to be considered should be easy to use with automatic alerts and can   be oriented towards artificial intelligence to automatically calculate the autonomy of the stock ,   the quantities to order based on the daily production of each product card . 

 For model 2 : the solution could provide a library of card visuals with history of development   and for the products of our customers and why not of competitors . 

 For model 3 : the solution could make it possible to forecast production forecasts for each   product / customer over different horizons ( ranging from 3 months to a year ) 

 A Lean Prototyping approach with a minimum of investment would , in my opinion , be a better   continuity , to quickly test whether the areas of improvement explored can be translated into   functionalities ( EX : allow the Back office manager to order , simply and at the right moment ,   the optimal quantities for the replenishment of card holders ) of a digital solution able to meet   our challenge and confirm our hypothesis . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping Tool 

 Challenge : 

 I am part of a back office team at a large financial institution issuing electronic payment cards .   We are a subsidiary specialized in electronic payment services with a wide range of products /   customers across different geographical areas . Among the missions of our entity , the   management of orders for card holders for different products , in collaboration with the various   stakeholders ( manufacturers of card holders , personalization providers , customer marketing   teams , customer communication teams , etc . ) to guarantee an optimized supply in terms of cost   / time and to avoid , without a doubt , an out of stock of card holders with our card personalization   providers , the eventual occurrence of which will negatively affect the brand image of our   institution vis - à - vis -views of its customers . The current replenishment process is , as a whole ,   done manually . Instead of focusing only on the automation of the process and the issue of stock- outs in a linear way by focusing on the causes taken separately , our challenge is to adopt a   " Design thinking " approach to explore the opportunity to put set up an innovative solution to   improve customer satisfaction by developing an integrated solution taking into consideration   the different needs of stakeholders . 

 Selection : 

 To meet this challenge , we used a combination of " Mind Mapping " tools for idea generation to   come up with " models " reflecting the unstated needs of different stakeholders . These needs will   be the basis , thereafter , to create in collaboration with them the quality criteria of the envisaged   solution . 

 Application : 

 Together in our team working on the project , we held several preparation meetings , which   allowed us to have a clear and unified vision of the project . This vision has been summarized   in a design brief which succinctly presents the desired results , particularly in terms of customer   satisfaction , the indicators for measuring the results kPIs ( number of stock - outs per period ,   number of customer complaints , number of account closure due to card stock shortage ) , the   various stakeholders involved in the process ( back office managers , the various marketing   teams per target market , the communication teams , the personalization service provider /   manufacturer ) . 

 We then prepared a detailed research plan for all stakeholders based on a representative sample   of 16 individuals . This research plan must be finalized within 6 months . The first interviews ( 2   months ) aimed to constitute , per interviewee , a visual tree map of the tasks in relation to the   ordering process and the various interactions that it has within its entity for the performance of   these tasks . The second series of interviews ( 2 months ) was intended to be more projective by   asking the interviewees to note the difficulties associated with the task on each branch of the   mapping and to project themselves into the solution by proposing an avenue for improvement .   Step ( 2 months ) consisted for our project team to note on sticky labels the difficulties /   improvements declared by the interviewees and to display them on tables separated by category   of stakeholder in order to bring out the corresponding models . 

 After several consolidation meetings , held internally by our teams , the reconciliation between   the results of the statements displayed on the tables and the individual notes taken during the   interviews made it possible to distinguish 3 models with the following characteristics : 

 Model 1 : Back office managers are used to dealing with operations , are drowned in daily   operational tasks and hate manual tasks requiring more or less complex calculations and   analyzes . 

 Model 2 : Marketing teams frequently use benchmarks to improve the offer offered to customers   by comparing themselves to competitors . 

 Model 3 : personalization providers / manufacturers are forced to seek the right balance between   the satisfactions of order books on time and to optimize the financial investments induced by   the constitution of stock of cardholders on behalf of their customers . 

 Insight and Approach 

 Through this exercise , I learned that within the framework of the “ what is ” phase of the “ Design   thinking ” process , one should not restrict the field of study by trying to prove that a given idea   is the best possible solution . ( like the automation of the process in our case ) but rather to widen   the field thus making it possible to explore all the possible avenues of innovation ( by studying   the underlying needs of the various stakeholders of the support ordering process Cards ) . The   " Mind Mapping " tool allowed us to go beyond the stated difficulties to propose design criteria   meeting the needs of each stakeholder : 

 For model 1 , the solution to be considered should be easy to use with automatic alerts and can   be oriented towards artificial intelligence to automatically calculate the autonomy of the stock ,   the quantities to order based on the daily production of each product card . 

 For model 2 : the solution could provide a library of card visuals with history of development   and for the products of our customers and why not of competitors . 

 For model 3 : the solution could make it possible to forecast production forecasts for each   product / customer over different horizons ( ranging from 3 months to a year ) 

 A Lean Prototyping approach with a minimum of investment would , in my opinion , be a better   continuity , to quickly test whether the areas of improvement explored can be translated into   functionalities ( EX : allow the Back office manager to order , simply and at the right moment ,   the optimal quantities for the replenishment of card holders ) of a digital solution able to meet   our challenge and confirm our hypothesis .
### Output: 