Example reflection- Mind Mapping 

 Challenge 

 * What is ? 

 I work as an Interior Designer in a team of 5 , for a huge global company specialized in home   furnishing . The work is mostly about planning and implementing solutions based on the data   we collect and the goals that we want to achieve on the market , doing it in the store without   any real communication with the actual customers . So basically , visualizing solutions for the   virtual problems without meeting the individual . There is even a “ Life at home ” document   based on a wide research of the local market trying to help us in understanding the many needs   in the ultimate goal to make life better for the many . 

 Recently we got a new project due to high demand on the market to create a brand new service   in giving Home Furnishing Consulting services to our customers , which is quite new to the team   giving that there is no experience in meeting and communicating with the client ‘ one on one ’ .   * * ( Perhaps we were actually missing this piece of the puzzle ? ) 

 Selection 

 * What if ? 

 As designers , for us everything is about storytelling and visualization . Each individual , or a   couple , or a family has their own story to tell , needs to be addressed , problems to be solved .   They need to be truly heard . That ’s not new . But now we have to make assumptions about   what can be new in the process and guess the possible problems in the process and   communication , therefore trying to avoid them and reduce them . What can be the possible   confusion for them and how can we provide the service in clear steps and easy understanding   ways ? 

 The most obvious guess to make for me , was that the most common customer comes without   really knowing what he / she / they want . As simple as that . They can tell you what they like or   dislike , they can tell you about their budget but eventually they will get very confused about   the direction they want to take and the particular style that they need to suddenly identify   themselves with , and that was exactly our task : to guide them through finding themselves   through the process in very little time , and understand or create a need together through   listening : show empathy , develop trust , invest in this time spent and personalize the experience   ultimately resulting in high engagement . Create the needed mind mapping visual tools and   questioning methods and a creative task strategy before the meeting minutes . Offer descriptive   choices   like in the story of “ The Good Kitchen ” video . 

 Application 

 * What wows ? 

 Now the time is to test the pilot version of the tools and use the prototype templates made   specially for this purpose . Ultimately , of course the customers will get a visual moodboard   solution for their desires and needs , but I wanted to make it key to this process to visualize   every step of the creative process for them and myself to easily understand and give maximum   information from both sides . Empathize->Define->Ideate->Test the solution->Provide full   satisfaction . 

 The customers now find it very professional from our side to be well prepared and to go to the   very depth of what this service really is about and how to help them . The process of just 90   mins with them contains mind mapping tools to find all the necessary answers for us and to   explain them the type of our products , the 4 style groups they are divided in , the wide price   range for each pocket , the high or low effort in assembling the solution , the space of   possibilities in between their desires and their budgets , the multifunction that they can achieve   with our products , the usage of space etc ... The strategy for receiving enough data and giving   an adequate offer in this limited amount of time has shown to be more than enough if done   with confidence . 

 Insight & Approach 

 * What works ? 

 Eventually , the tool is applied effectively because of the better conditions made for the   customer as well as the real problems in focus and the real solution in quick response , like the   Geoff ’s mindset in the video of a prepared mind . Also , the eye - opener is that sometimes even a   designer needs to get out of his comfort zone and think partially analytically in order to break   the process in simple steps . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example reflection- Mind Mapping 

 Challenge 

 * What is ? 

 I work as an Interior Designer in a team of 5 , for a huge global company specialized in home   furnishing . The work is mostly about planning and implementing solutions based on the data   we collect and the goals that we want to achieve on the market , doing it in the store without   any real communication with the actual customers . So basically , visualizing solutions for the   virtual problems without meeting the individual . There is even a “ Life at home ” document   based on a wide research of the local market trying to help us in understanding the many needs   in the ultimate goal to make life better for the many . 

 Recently we got a new project due to high demand on the market to create a brand new service   in giving Home Furnishing Consulting services to our customers , which is quite new to the team   giving that there is no experience in meeting and communicating with the client ‘ one on one ’ .   * * ( Perhaps we were actually missing this piece of the puzzle ? ) 

 Selection 

 * What if ? 

 As designers , for us everything is about storytelling and visualization . Each individual , or a   couple , or a family has their own story to tell , needs to be addressed , problems to be solved .   They need to be truly heard . That ’s not new . But now we have to make assumptions about   what can be new in the process and guess the possible problems in the process and   communication , therefore trying to avoid them and reduce them . What can be the possible   confusion for them and how can we provide the service in clear steps and easy understanding   ways ? 

 The most obvious guess to make for me , was that the most common customer comes without   really knowing what he / she / they want . As simple as that . They can tell you what they like or   dislike , they can tell you about their budget but eventually they will get very confused about   the direction they want to take and the particular style that they need to suddenly identify   themselves with , and that was exactly our task : to guide them through finding themselves   through the process in very little time , and understand or create a need together through   listening : show empathy , develop trust , invest in this time spent and personalize the experience   ultimately resulting in high engagement . Create the needed mind mapping visual tools and   questioning methods and a creative task strategy before the meeting minutes . Offer descriptive   choices   like in the story of “ The Good Kitchen ” video . 

 Application 

 * What wows ? 

 Now the time is to test the pilot version of the tools and use the prototype templates made   specially for this purpose . Ultimately , of course the customers will get a visual moodboard   solution for their desires and needs , but I wanted to make it key to this process to visualize   every step of the creative process for them and myself to easily understand and give maximum   information from both sides . Empathize->Define->Ideate->Test the solution->Provide full   satisfaction . 

 The customers now find it very professional from our side to be well prepared and to go to the   very depth of what this service really is about and how to help them . The process of just 90   mins with them contains mind mapping tools to find all the necessary answers for us and to   explain them the type of our products , the 4 style groups they are divided in , the wide price   range for each pocket , the high or low effort in assembling the solution , the space of   possibilities in between their desires and their budgets , the multifunction that they can achieve   with our products , the usage of space etc ... The strategy for receiving enough data and giving   an adequate offer in this limited amount of time has shown to be more than enough if done   with confidence . 

 Insight & Approach 

 * What works ? 

 Eventually , the tool is applied effectively because of the better conditions made for the   customer as well as the real problems in focus and the real solution in quick response , like the   Geoff ’s mindset in the video of a prepared mind . Also , the eye - opener is that sometimes even a   designer needs to get out of his comfort zone and think partially analytically in order to break   the process in simple steps .
### Output: 