Design thinking for innovation 

 University of Virginia 

 Reflection – Assignment – Learning Launch 

 The Paraguay Dilemma 

 Challenge : the submission provides a detailed description of the authors challenge including all 

 relevant information     The challenge I selected is offering the low income population of Paraguay some insurance 

 products for them to buy using digital means so they can obtain a safety net to protect 

 themselves and avoid falling into extreme poverty in case they suffer a calamity that can 

 affect their already struggling finances . 

 The hypothesis we developed is that the low income population of Paraguay most of whom do 

 not have any type of insurance would buy it if it was easy for them to understand and to buy , 

 if presented to them thru the use of technology . 

 Paraguay has a total population of about 7 million inhabitants , out of which 3,5 million are in 

 the 18 – 65 age range and are subject of coverage to insurance companies ; the financial 

 market has issued about 1.8 million credit cards , there are about 7 million mobile phones , 

 and 2.5 million electronic wallets supported by mobile technology . 

 The health care system consists of prepaid medicine ( insurance ) , a social security system that 

 provides health care if you are registered and eligible , and a free public system that has poor 

 service and low quality . 

 The insurance market offers only traditional health insurance , most of its customers receive 

 insurance as a benefit from their employers ( public and private sector ) , and the general 

 public perception is that insurance is good only for rich people and it is something very 

 expensive . 

 In other words this is an insuretech startup that wants to learn with its customers what is it 

 that they are interested in , how they would buy and how and how much would they pay . 

 Selection : the submission provides a detailed description of the selected tool including relevant 

 information , what it is and why the author selected it for this challenge including any video 

 lecture references ) 

 The learning launch is the tool that enabled us to learn while engaging with our potential 

 customers in real interactions ; we were able to perform several experiments where we 

 presented the products in different ways in order to learn about the interest of the Paraguayan 

 population to buy insurance products online .   Even though we were able to land sales , of 

 upmost importance was the findings and lessons learned with the information gathered from 

 the customer interaction with the product online ; the importance of the learning lessons 

 coming out of these experiments are relevant to proving our hypothesis as told by Jeanne 

 Liedtka in Designing for Growth .     Application The submission provides a detailed description of applying the selected tool 

 including all relevant information , what the author did and how the tool was applied     The first experiment we performed was focused in the introduction of two new insurance 

 products into the market .    In particular the products offered were a cancer indemnity product 

 and a hospital cash indemnity product ; the customers were prompted to visit the domain that 

 hosted the products to navigate in it , and if interested to buy the product .   A TV advertising 

 campaign was launched and the public immediately started to visit the website ; traffic was 

 correlated to the adds coming up in their TV ’s , people were using their mobile phones – not 

 computers and very few used tablets - to visit the website and learn about the products and its 

 benefits .    In this version of the website the customer had to make the selection of sum insured 

 to buy or the product mix .     A second learning launch presented a new website version where the product was already 

 selected for the customer and they only had to make the decision of how much they were 

 willing to pay for it .    In this new version of the website the bounce rate was much lower and 

 many more potential customers navigated thru the complete acquisition process .       Insight the submission provides a detailed description of the insight gained by including some 

 information how an insight affected the authors thinking about his challenge and design 

 thinking more broadly      First of all the implementation of the learning launch tool validated our hypothesis , the low 

 income population of Paraguay is interested in buying insurance products and is willing to use 

 technology to buy it ; it also helped the team behind the project better understand the 

 technology which is in the hands of our potential customers , the way they behave and what 

 they are most interested in .    It also made us understand that they look after their disposable 

 income and prefer short term coverage to annual policies so they do n’t have to make large cash 

 disbursements due to the fact that they live they by day and their income is very limited .     Approach     Our business model , an insuretech , which is bringing insurance products to the low income 

 population is now frequently using Design Thinking tools as part of its regular business 

 process ; insuretech is new in Latin America and insurance penetration is low so there is not 

 enough data for the model to rely on and as a consequence we need to take a different 

 approach to gain insights and learn from our customers in the fastest possible way at the 

 lowest possible cost .    This approach should enable us to successfully roll out more products in 

 the near future . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design thinking for innovation 

 University of Virginia 

 Reflection – Assignment – Learning Launch 

 The Paraguay Dilemma 

 Challenge : the submission provides a detailed description of the authors challenge including all 

 relevant information     The challenge I selected is offering the low income population of Paraguay some insurance 

 products for them to buy using digital means so they can obtain a safety net to protect 

 themselves and avoid falling into extreme poverty in case they suffer a calamity that can 

 affect their already struggling finances . 

 The hypothesis we developed is that the low income population of Paraguay most of whom do 

 not have any type of insurance would buy it if it was easy for them to understand and to buy , 

 if presented to them thru the use of technology . 

 Paraguay has a total population of about 7 million inhabitants , out of which 3,5 million are in 

 the 18 – 65 age range and are subject of coverage to insurance companies ; the financial 

 market has issued about 1.8 million credit cards , there are about 7 million mobile phones , 

 and 2.5 million electronic wallets supported by mobile technology . 

 The health care system consists of prepaid medicine ( insurance ) , a social security system that 

 provides health care if you are registered and eligible , and a free public system that has poor 

 service and low quality . 

 The insurance market offers only traditional health insurance , most of its customers receive 

 insurance as a benefit from their employers ( public and private sector ) , and the general 

 public perception is that insurance is good only for rich people and it is something very 

 expensive . 

 In other words this is an insuretech startup that wants to learn with its customers what is it 

 that they are interested in , how they would buy and how and how much would they pay . 

 Selection : the submission provides a detailed description of the selected tool including relevant 

 information , what it is and why the author selected it for this challenge including any video 

 lecture references ) 

 The learning launch is the tool that enabled us to learn while engaging with our potential 

 customers in real interactions ; we were able to perform several experiments where we 

 presented the products in different ways in order to learn about the interest of the Paraguayan 

 population to buy insurance products online .   Even though we were able to land sales , of 

 upmost importance was the findings and lessons learned with the information gathered from 

 the customer interaction with the product online ; the importance of the learning lessons 

 coming out of these experiments are relevant to proving our hypothesis as told by Jeanne 

 Liedtka in Designing for Growth .     Application The submission provides a detailed description of applying the selected tool 

 including all relevant information , what the author did and how the tool was applied     The first experiment we performed was focused in the introduction of two new insurance 

 products into the market .    In particular the products offered were a cancer indemnity product 

 and a hospital cash indemnity product ; the customers were prompted to visit the domain that 

 hosted the products to navigate in it , and if interested to buy the product .   A TV advertising 

 campaign was launched and the public immediately started to visit the website ; traffic was 

 correlated to the adds coming up in their TV ’s , people were using their mobile phones – not 

 computers and very few used tablets - to visit the website and learn about the products and its 

 benefits .    In this version of the website the customer had to make the selection of sum insured 

 to buy or the product mix .     A second learning launch presented a new website version where the product was already 

 selected for the customer and they only had to make the decision of how much they were 

 willing to pay for it .    In this new version of the website the bounce rate was much lower and 

 many more potential customers navigated thru the complete acquisition process .       Insight the submission provides a detailed description of the insight gained by including some 

 information how an insight affected the authors thinking about his challenge and design 

 thinking more broadly      First of all the implementation of the learning launch tool validated our hypothesis , the low 

 income population of Paraguay is interested in buying insurance products and is willing to use 

 technology to buy it ; it also helped the team behind the project better understand the 

 technology which is in the hands of our potential customers , the way they behave and what 

 they are most interested in .    It also made us understand that they look after their disposable 

 income and prefer short term coverage to annual policies so they do n’t have to make large cash 

 disbursements due to the fact that they live they by day and their income is very limited .     Approach     Our business model , an insuretech , which is bringing insurance products to the low income 

 population is now frequently using Design Thinking tools as part of its regular business 

 process ; insuretech is new in Latin America and insurance penetration is low so there is not 

 enough data for the model to rely on and as a consequence we need to take a different 

 approach to gain insights and learn from our customers in the fastest possible way at the 

 lowest possible cost .    This approach should enable us to successfully roll out more products in 

 the near future .
### Output: 