Tere Aguilar 

 Mind mapping tool 

 Challenge 

 I work as an UX designer in a bank in Mexico . As a designer , it is common to face 

 di � erent challenges when it comes to showing research information to 

 stakeholders and involving them in an active and creative way so that we can 

 jointly create solutions . At the end of the quarter , I participated in a project , where 

 I had to interview 12 employees of the commercial bank remotely , through 1 to 1 

 sessions with the use of an open - ended questionnaire , with the aim of knowing the 

 type of information and tools they use to generate reports and follow - up in their 

 day - to - day life . We did this because we are building a new advisory desk for 

 collaborators and we want to implement new functionalities to this proposal , 

 based on the needs identiﬁed in said research . The challenge was that with the 

 scrum team , we could identify these needs and move this insights to a design 

 criteria , so we could start deﬁning a roadmap or a user story map . 

 Selection 

 I selected the mind mapping tool , because it allows the active and creative 

 participation of stakeholders , as well as other people on the team . Something that 

 we always tell business people is that you do not have to study design , to put 

 Design Thinking into practice , it is only necessary to open your mind and 

 postpone the judgment , so that the dynamics become agents of favorable results 

 for the initiative . We carry out this activity through the Invision platform , in the 

 freehand option , since , due to the pandemic , we continue to do home o � ce . I 

 recommend this link in case you want to know more about how to cluster 

 information http://osborne.org/main/posts/tagprivacy.asp 

 and this book The Design Thinking Playbook which you can buy on Amazon at this 

 link 

 http://thomas.biz/list/taghome.php . 

 Application 

 Once we obtained the results of the interviews with collaborators , we downloaded 

 the information to Freehand , where , using a table , we divided by type of proﬁle 

 interviewed . We interview divisional , zone and branch directors . We put the 

 questions we asked them on the quiz and put the answers aside . After this we 

 convened a session with the project stakeholders , who were 6 in total . What we did 

 was divide ourselves into 3 teams , and in each team we began to search for and 

 identify relevant ideas , after this , we began to cluster the information into large 

 categories . When we ﬁnished this phase , we all met again to see the categories 

 that had resulted in each team , this part was very useful since the stakeholders 

 realized that the needs of the proﬁles could be related , although they used and 

 carried out activities di � erent . After this , the insights began to be generated . 

 Something that could have been applied in a better way was time management , 

 since the ﬁrst part took us more than 30 minutes and that shortened the section 

 of elaborating insights . 

 Insight 

 I think that if I had not used this tool , reaching the next steps would have been 

 di � cult , because we are talking about many types of needs in 3 di � erent proﬁles . 

 But , I think that the most valuable thing about having generated this session and 

 obtaining the results was the participation of the business people . They have a lot 

 of knowledge regarding the type of possible solutions that can be proposed , they 

 have references of how much it will cost , how long it could take us and that 

 complements very well with our integral way of contemplating the design process , 

 always revolving around the ﬁnal user . 

 Approach 

 As I mentioned above and in fact it can happen in workshops or in the realization 

 of journeys or user story maps , is that time goes very fast . Many times because 

 people are late for the session or because we are in an activity where people 

 fortunately participate a lot and that takes us longer than what is planned . For the 

 next one , what I will do is prevent these minutes of waiting or any possible 

 problem , such as lack of connection or problems when activating the microphone . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Tere Aguilar
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: http://osborne.org/main/posts/tagprivacy.asp, http://thomas.biz/list/taghome.php
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Tere Aguilar 

 Mind mapping tool 

 Challenge 

 I work as an UX designer in a bank in Mexico . As a designer , it is common to face 

 di � erent challenges when it comes to showing research information to 

 stakeholders and involving them in an active and creative way so that we can 

 jointly create solutions . At the end of the quarter , I participated in a project , where 

 I had to interview 12 employees of the commercial bank remotely , through 1 to 1 

 sessions with the use of an open - ended questionnaire , with the aim of knowing the 

 type of information and tools they use to generate reports and follow - up in their 

 day - to - day life . We did this because we are building a new advisory desk for 

 collaborators and we want to implement new functionalities to this proposal , 

 based on the needs identiﬁed in said research . The challenge was that with the 

 scrum team , we could identify these needs and move this insights to a design 

 criteria , so we could start deﬁning a roadmap or a user story map . 

 Selection 

 I selected the mind mapping tool , because it allows the active and creative 

 participation of stakeholders , as well as other people on the team . Something that 

 we always tell business people is that you do not have to study design , to put 

 Design Thinking into practice , it is only necessary to open your mind and 

 postpone the judgment , so that the dynamics become agents of favorable results 

 for the initiative . We carry out this activity through the Invision platform , in the 

 freehand option , since , due to the pandemic , we continue to do home o � ce . I 

 recommend this link in case you want to know more about how to cluster 

 information http://osborne.org/main/posts/tagprivacy.asp 

 and this book The Design Thinking Playbook which you can buy on Amazon at this 

 link 

 http://thomas.biz/list/taghome.php . 

 Application 

 Once we obtained the results of the interviews with collaborators , we downloaded 

 the information to Freehand , where , using a table , we divided by type of proﬁle 

 interviewed . We interview divisional , zone and branch directors . We put the 

 questions we asked them on the quiz and put the answers aside . After this we 

 convened a session with the project stakeholders , who were 6 in total . What we did 

 was divide ourselves into 3 teams , and in each team we began to search for and 

 identify relevant ideas , after this , we began to cluster the information into large 

 categories . When we ﬁnished this phase , we all met again to see the categories 

 that had resulted in each team , this part was very useful since the stakeholders 

 realized that the needs of the proﬁles could be related , although they used and 

 carried out activities di � erent . After this , the insights began to be generated . 

 Something that could have been applied in a better way was time management , 

 since the ﬁrst part took us more than 30 minutes and that shortened the section 

 of elaborating insights . 

 Insight 

 I think that if I had not used this tool , reaching the next steps would have been 

 di � cult , because we are talking about many types of needs in 3 di � erent proﬁles . 

 But , I think that the most valuable thing about having generated this session and 

 obtaining the results was the participation of the business people . They have a lot 

 of knowledge regarding the type of possible solutions that can be proposed , they 

 have references of how much it will cost , how long it could take us and that 

 complements very well with our integral way of contemplating the design process , 

 always revolving around the ﬁnal user . 

 Approach 

 As I mentioned above and in fact it can happen in workshops or in the realization 

 of journeys or user story maps , is that time goes very fast . Many times because 

 people are late for the session or because we are in an activity where people 

 fortunately participate a lot and that takes us longer than what is planned . For the 

 next one , what I will do is prevent these minutes of waiting or any possible 

 problem , such as lack of connection or problems when activating the microphone .
### Output: 