Example Reflection – Mind Mapping 

 Challenge 

 I am developing an online platform that connects shoppers , retailers and banks through a technological 

 solution where everybody wins – shoppers get higher cashbacks on their purchases , retailers get   customers where and when they need them and banks get higher spends on theirs cards . Because of 

 the large number of stakeholders , I need to clearly understand the articulated and non - articulated   needs and patterns of behavior in order to design the right benefits for each party in the right way . 

 Selection 

 I have used the mind mapping tool that allows to visually structure all the information relating to the 

 stakeholders ’ desires , needs , fears and behaviors and to define the design criteria which will be used   on a later stage during the brainstorming session . Considering the amount of raw data obtained during 

 the interviews with various parties it has been necessary to map it first to dwell on the criteria rather   than the ready solutions that first spring to the mind . 

 Application 

 First , I laid out all the data on separate post - it notes including previous research summaries , statistics , 

 competitor steps , trends and of course , insights from shoppers , retailers and banks as well as feedback from the project team . Then I set up five sessions with colleagues from different fields to review the 

 available data and to organize it in a map mind structure combining pieces of data into themes and   establishing links between the themes . Finally , I set up a design criteria discussion where the 

 participants had to review the mind maps of the previous five groups and come out with the criteria that   the developed solution must satisfy . The resulting output was a check - list to be used constantly during 

 the development phase to ensure that we are going in the right direction . The tool has proved effective   because it has allowed to avoid lengthy discussions and instead concentrate on the constructive work 

 involving all decision - makers . 

 Insight 

 The mind mapping tool has changed the point of view of many decision - makers , including myself , who   had had certain preconceptions of what should be developed as a solution . For example , one of the 

 found insights is that shoppers like to think about getting benefits from retailers but do not like to spend   much time on choosing and interacting with the platform . Therefore , the solution must not be based on 

 the customers ’ direct decisions but rather on their history of choices and predicted interests drawn from   look - alike models . The solution should be different from what it has been previously thought of – more 

 intuitive and machine learning , more about suggesting rather than asking and appearing only in the   moments of need without much pushing . The use of the tool has changed my understanding of design 

 thinking – I tend to have a ‘ gut feeling ’ about the right decision but the design thinking tools show me a   basis to confirm or disconfirm my preconceptions . It still requires certain courage to change one ’s ideas 

 but the collaborative nature of design thinking makes is easier to find the common ground and convince other people . 

 Approach 

 I have found the mind mapping tool extremely useful , so next time I will certainly use it when I need to   visualize raw data and dwell on the design criteria . Once the team members understand the tool , they 

 are more willing to be actively involved in it . I am sure next time it will be easier to go through the   preliminary sessions because they will be more familiar and not intimidating . I will also involve the team 

 members in the previous stages of interviewing and customer journey mapping to give them the feel of   fieldwork and hands - on experience with shoppers and other stakeholders , as people are more likely to 

 fuse with the information when they know it from the start . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Mind Mapping 

 Challenge 

 I am developing an online platform that connects shoppers , retailers and banks through a technological 

 solution where everybody wins – shoppers get higher cashbacks on their purchases , retailers get   customers where and when they need them and banks get higher spends on theirs cards . Because of 

 the large number of stakeholders , I need to clearly understand the articulated and non - articulated   needs and patterns of behavior in order to design the right benefits for each party in the right way . 

 Selection 

 I have used the mind mapping tool that allows to visually structure all the information relating to the 

 stakeholders ’ desires , needs , fears and behaviors and to define the design criteria which will be used   on a later stage during the brainstorming session . Considering the amount of raw data obtained during 

 the interviews with various parties it has been necessary to map it first to dwell on the criteria rather   than the ready solutions that first spring to the mind . 

 Application 

 First , I laid out all the data on separate post - it notes including previous research summaries , statistics , 

 competitor steps , trends and of course , insights from shoppers , retailers and banks as well as feedback from the project team . Then I set up five sessions with colleagues from different fields to review the 

 available data and to organize it in a map mind structure combining pieces of data into themes and   establishing links between the themes . Finally , I set up a design criteria discussion where the 

 participants had to review the mind maps of the previous five groups and come out with the criteria that   the developed solution must satisfy . The resulting output was a check - list to be used constantly during 

 the development phase to ensure that we are going in the right direction . The tool has proved effective   because it has allowed to avoid lengthy discussions and instead concentrate on the constructive work 

 involving all decision - makers . 

 Insight 

 The mind mapping tool has changed the point of view of many decision - makers , including myself , who   had had certain preconceptions of what should be developed as a solution . For example , one of the 

 found insights is that shoppers like to think about getting benefits from retailers but do not like to spend   much time on choosing and interacting with the platform . Therefore , the solution must not be based on 

 the customers ’ direct decisions but rather on their history of choices and predicted interests drawn from   look - alike models . The solution should be different from what it has been previously thought of – more 

 intuitive and machine learning , more about suggesting rather than asking and appearing only in the   moments of need without much pushing . The use of the tool has changed my understanding of design 

 thinking – I tend to have a ‘ gut feeling ’ about the right decision but the design thinking tools show me a   basis to confirm or disconfirm my preconceptions . It still requires certain courage to change one ’s ideas 

 but the collaborative nature of design thinking makes is easier to find the common ground and convince other people . 

 Approach 

 I have found the mind mapping tool extremely useful , so next time I will certainly use it when I need to   visualize raw data and dwell on the design criteria . Once the team members understand the tool , they 

 are more willing to be actively involved in it . I am sure next time it will be easier to go through the   preliminary sessions because they will be more familiar and not intimidating . I will also involve the team 

 members in the previous stages of interviewing and customer journey mapping to give them the feel of   fieldwork and hands - on experience with shoppers and other stakeholders , as people are more likely to 

 fuse with the information when they know it from the start .
### Output: 