Example Reflection- Visualization tool 

 Challenge 

 The Sun & Beach online swimsuits , swimwear and bathing suits store is just selling   small and medium sizes of their products , all the plus sizes are stock in inventory .   Although they offer a lot of options and styles , specially designed for young and adult   females . 

 My challenge is to find the reason why the plus sized public does n’t want to buy their   products anymore and create a viable solution to the problem . 

 Selection 

 To solve this problem I choose the visualization tool , which means thinking in a whole   new level and achieve a common understanding of the problem , idea or solution   using graphical and optical resources . This instrument put everybody in the same   place and helps to communicate in a more visual and clear way with stakeholders .   In other words , it ’s to make a complex idea easier to comprehend and tangible using   visual thinking . 

 I selected this tool for my challenge because it helped me to define possible solutions   to the Sun & Beach store and to present them to potential and actual clients ,   members of the team work and another important stakeholders . 

 Application & Insights 

 In the first place , I create a multidisciplinary team composed by a web designer , a   graphic designer , a physiologist and a marketer and publicist . Then we plan the   steps of our investigation , we started getting to know the sales history , web page   design evolution , products , brand corporate identity and the way they communicate   with their potential and actual costumers ( speech , brand voice ) . 

 After we talked with the store CEO and all the crew members to really know how the   company worked and their perception and opinion of the problem , we interviewed   10 loyal clients and 10 potential customers , especially plus sized . The questions we   ask ( supported by images , photos and graphics ) were about web page design and   comfortability , product offer , fitting issues , package , promotions , payment options ,   sizes , the models they used to show their products and all the essential elements   that convince them to buy there . Also we put the interviewed to shop online while we   were secretly observing their behavior , preferences and decisions . Through these   tools were gained some insights : 

 -   The women are n’t satisfied with their bodies ( low self - esteem ) . 

 -   They look for something that highlight their best attributes or exactly to hide   the worst . 

 -   No one feels identified with the models because “ they are so perfect and thin ” . 

 -   The plus sized women felt the brand was not for them , just for skinny girls . 

 Getting to know insights affected the way we solved the problem , if we would n’t   listened the costumers feelings and seined their expressions we would not have   been able to create such a successful solution to the problem . 

 After the investigation we decided to change a few things about the web page design   and the store advertising campaign . We gave the brand a new spirit , by replacing   the perfect not - real models with normal and natural women . We change the   superficial voice and image of the brand for an empowering and empathic one , were   the costumers could be represented and feel identified with the model dressing their   possible next swimsuit or swimwear . The idea was to give a positive message   making them feel great about their bodies . We also made an adjustment in the web   page , making the model change depending the size you choose . And in the home   page , we showed all sizes models , with that simple change everyone will feel   included . 

 When we showed the results to the 20 women previously interviewed , all of them   said that they loved the idea and that being able to see it functioning in a mock up in   the computer has helped them to understand it better and do more feedback . 

 In conclusion , the visualization tool was applied in four stages of the problem solving   process . First of all , to order and investigate the problem , studying all the visuals and   written resources . Second , to ask visual questions in the interviews , giving the   women examples and photos . Third , to visualize and understand the purchase   decision process . And four , to show a design resolution to the problem to the   interviewed and to define the solution . In all the steps was really effective because   of its power to make everyone see the same picture . 

 Approach 

 In this specific case , I would like to have asked the women in the research to teach   me the kind of women they wanted to see in the store web page , instead of having   made the proposal myself . Even it worked , I think that it would be nice to know their   opinion without any influence . Maybe knowing their visualization of strong and   confident women could help us to create more impacting and life changing   messages . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection- Visualization tool 

 Challenge 

 The Sun & Beach online swimsuits , swimwear and bathing suits store is just selling   small and medium sizes of their products , all the plus sizes are stock in inventory .   Although they offer a lot of options and styles , specially designed for young and adult   females . 

 My challenge is to find the reason why the plus sized public does n’t want to buy their   products anymore and create a viable solution to the problem . 

 Selection 

 To solve this problem I choose the visualization tool , which means thinking in a whole   new level and achieve a common understanding of the problem , idea or solution   using graphical and optical resources . This instrument put everybody in the same   place and helps to communicate in a more visual and clear way with stakeholders .   In other words , it ’s to make a complex idea easier to comprehend and tangible using   visual thinking . 

 I selected this tool for my challenge because it helped me to define possible solutions   to the Sun & Beach store and to present them to potential and actual clients ,   members of the team work and another important stakeholders . 

 Application & Insights 

 In the first place , I create a multidisciplinary team composed by a web designer , a   graphic designer , a physiologist and a marketer and publicist . Then we plan the   steps of our investigation , we started getting to know the sales history , web page   design evolution , products , brand corporate identity and the way they communicate   with their potential and actual costumers ( speech , brand voice ) . 

 After we talked with the store CEO and all the crew members to really know how the   company worked and their perception and opinion of the problem , we interviewed   10 loyal clients and 10 potential customers , especially plus sized . The questions we   ask ( supported by images , photos and graphics ) were about web page design and   comfortability , product offer , fitting issues , package , promotions , payment options ,   sizes , the models they used to show their products and all the essential elements   that convince them to buy there . Also we put the interviewed to shop online while we   were secretly observing their behavior , preferences and decisions . Through these   tools were gained some insights : 

 -   The women are n’t satisfied with their bodies ( low self - esteem ) . 

 -   They look for something that highlight their best attributes or exactly to hide   the worst . 

 -   No one feels identified with the models because “ they are so perfect and thin ” . 

 -   The plus sized women felt the brand was not for them , just for skinny girls . 

 Getting to know insights affected the way we solved the problem , if we would n’t   listened the costumers feelings and seined their expressions we would not have   been able to create such a successful solution to the problem . 

 After the investigation we decided to change a few things about the web page design   and the store advertising campaign . We gave the brand a new spirit , by replacing   the perfect not - real models with normal and natural women . We change the   superficial voice and image of the brand for an empowering and empathic one , were   the costumers could be represented and feel identified with the model dressing their   possible next swimsuit or swimwear . The idea was to give a positive message   making them feel great about their bodies . We also made an adjustment in the web   page , making the model change depending the size you choose . And in the home   page , we showed all sizes models , with that simple change everyone will feel   included . 

 When we showed the results to the 20 women previously interviewed , all of them   said that they loved the idea and that being able to see it functioning in a mock up in   the computer has helped them to understand it better and do more feedback . 

 In conclusion , the visualization tool was applied in four stages of the problem solving   process . First of all , to order and investigate the problem , studying all the visuals and   written resources . Second , to ask visual questions in the interviews , giving the   women examples and photos . Third , to visualize and understand the purchase   decision process . And four , to show a design resolution to the problem to the   interviewed and to define the solution . In all the steps was really effective because   of its power to make everyone see the same picture . 

 Approach 

 In this specific case , I would like to have asked the women in the research to teach   me the kind of women they wanted to see in the store web page , instead of having   made the proposal myself . Even it worked , I think that it would be nice to know their   opinion without any influence . Maybe knowing their visualization of strong and   confident women could help us to create more impacting and life changing   messages .
### Output: 