Example Reflection ----Learning Launch 

 Challenge : 

 I am working in a technology organization , leading a team responsible for growth of our e - commerce   business . The challenge that we were facing in uptake of our online transactions were very high drop   rates at the check - out of payment gateway , which was directly linked to the customer experience as   well business growth . The project included , internal stake holders ( business , technology teams ) and   external stakeholders ( customers and the payment merchants ) , all of them having a direct stake in the   project . The project was spanned on a 30 days timeline , and expected to achieve higher success rates on   the online payment processing , which will ultimately lead to better customer experience and eventual   business growth . 

 Selection : 

 The teams studied different design thinking tools and decided to implement “ learning launch ” . The   thought process was to quickly test the prototype of our idea of for possible solution take the learning   and agree on the next steps to move forward . 

 Application : 

 Since the challenge at hand involved numerous stakeholders , for our first learning launch we decided to   take to our merchants who were our partners in order to probe their end of challenge in detail . We   looked into matrix like customers session time on their website , adding products to the cart and picking   a payment method of our gateway . During all this we figured out , that most of the customers leave the   page after they click on the payment method in discussion . While rest of their data matrix remain quite   healthy . We arranged a workshop with our key merchants , and aligned ourselves to revamp our check- out page to a 2- step process and eliminating any re - directions that might be of customer ’s concerns and   drop outs and launch it on 3 - 4 merchants during our learning launch process . We concluded the sessions   in two and a half week time 

 For second learning launch , we decided to take into account , customer ’s trust factors that can be   improved by re - designing the check - out page . We did a survey with our customer ’s whose payment   were dropped during last 3 months , gathered their feedback and re - designed the payment page with   payment schemes and payment partner logos , the brands that are well known to customers but they   are invisible at the time of check out , thus weakening customer trust on the merchant and eventual   payment and services . 

 Insights : 

 With application of this tool , we identified some assumptions and applied them in our launch in order to   test and map with our assumptions .   This will help us to make informed decisions on whether we have   come up with the right solution , addressing the problem at hand or there are any iteration we need to 

 go through .    We assumed that customers visiting the merchant website even adding their desired items   into the basket drop out at payment page because i ) the redirection hampers all the customer   experience and can be fixed with a direct integration ii ) once on the payment page customers do n’t see   the brand presence with their payment instrument , lower their trust to spend money and that might   impede their intention to complete the transaction . 

 The results of our learning launch were very much complimented with our assumptions , we witnessed   lower drop rates and subsequent of higher number of successful transactions . 

 Approach : 

 While we studied different design thinking tools in order to comprehend the challenge and found design   thinking as the best suited , because of the nature of challenge , quick implementation and getting closer   to the right solution at a very fast pace . We will take into account all the factors from learning launch   phase , in order to plan the complete roll out of the solution to our entire online merchant base . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection ----Learning Launch 

 Challenge : 

 I am working in a technology organization , leading a team responsible for growth of our e - commerce   business . The challenge that we were facing in uptake of our online transactions were very high drop   rates at the check - out of payment gateway , which was directly linked to the customer experience as   well business growth . The project included , internal stake holders ( business , technology teams ) and   external stakeholders ( customers and the payment merchants ) , all of them having a direct stake in the   project . The project was spanned on a 30 days timeline , and expected to achieve higher success rates on   the online payment processing , which will ultimately lead to better customer experience and eventual   business growth . 

 Selection : 

 The teams studied different design thinking tools and decided to implement “ learning launch ” . The   thought process was to quickly test the prototype of our idea of for possible solution take the learning   and agree on the next steps to move forward . 

 Application : 

 Since the challenge at hand involved numerous stakeholders , for our first learning launch we decided to   take to our merchants who were our partners in order to probe their end of challenge in detail . We   looked into matrix like customers session time on their website , adding products to the cart and picking   a payment method of our gateway . During all this we figured out , that most of the customers leave the   page after they click on the payment method in discussion . While rest of their data matrix remain quite   healthy . We arranged a workshop with our key merchants , and aligned ourselves to revamp our check- out page to a 2- step process and eliminating any re - directions that might be of customer ’s concerns and   drop outs and launch it on 3 - 4 merchants during our learning launch process . We concluded the sessions   in two and a half week time 

 For second learning launch , we decided to take into account , customer ’s trust factors that can be   improved by re - designing the check - out page . We did a survey with our customer ’s whose payment   were dropped during last 3 months , gathered their feedback and re - designed the payment page with   payment schemes and payment partner logos , the brands that are well known to customers but they   are invisible at the time of check out , thus weakening customer trust on the merchant and eventual   payment and services . 

 Insights : 

 With application of this tool , we identified some assumptions and applied them in our launch in order to   test and map with our assumptions .   This will help us to make informed decisions on whether we have   come up with the right solution , addressing the problem at hand or there are any iteration we need to 

 go through .    We assumed that customers visiting the merchant website even adding their desired items   into the basket drop out at payment page because i ) the redirection hampers all the customer   experience and can be fixed with a direct integration ii ) once on the payment page customers do n’t see   the brand presence with their payment instrument , lower their trust to spend money and that might   impede their intention to complete the transaction . 

 The results of our learning launch were very much complimented with our assumptions , we witnessed   lower drop rates and subsequent of higher number of successful transactions . 

 Approach : 

 While we studied different design thinking tools in order to comprehend the challenge and found design   thinking as the best suited , because of the nature of challenge , quick implementation and getting closer   to the right solution at a very fast pace . We will take into account all the factors from learning launch   phase , in order to plan the complete roll out of the solution to our entire online merchant base .
### Output: 