Ahmed Elnemr // Reflection – Learning Launch 

 Challenge 

 I am founder and president of an art and culture association in Milan , Italy . Since its foundation , this association has   had the goal to engage foreign students and expats living in Milan and the Italian society in a dialogue through cultural   events . For this purpose , we design and produce numerous cultural events ( mostly concerts ) during a year and this   requires a comprehensive knowledge of the audience . Initially , to understand better our market , we relied on   traditional market research methods . Thus , we sent out surveys to define our target audience ’s taste and preferences .   However , the results were not satisfying . Non - Italian respondents were interested in cultural events that would not   attract the Italian audience , therefore , they could not result in the desired interaction between these two   communities . 

 Moreover , we wanted our cultural events to be of high quality and have a positive impact on the cultural taste   of our   foreign community . Cultural events which precisely matched this community ’s taste could not result in their cultural   growth , and thus did not satisfy us as cultural activists . Our confusion and lack of experience resulted in a dramatic   failure of our first project . We organized a high - quality jazz event in one of the best music halls in the city . This event   cost us a lot of money and energy , but , unfortunately , our ticket sales were not even close to satisfying and the   expected interaction between foreigners and Italians , of course did not happen . Following this defeat , we decided to   take a different path and try a new approach . 

 Selection 

 After an extensive discussion in the association , we decided to try the Learning Launch or the experimentation   approach . We decided to follow the suggestion of Dennis Lehmann that he made in his lecture : “ The key is to do experiments   that are fast and cheap ” . 

 Application 

 After convincing other members of the association , we decided to design a higher number of smaller and more   affordable projects which could be implemented more frequently . This allowed our learning - by - doing and to helped   us to improve our cultural events in process considering feedback from the audience and other stakeholders . Since   then , our cultural events were prototypes , designed and planned in collaboration with our audience , which was   enabled to express its opinions and discuss the event ’s content , schedule , timing , etc . on our social media platforms . 

 After each event , we conducted surveys in which we asked the audience ’s opinion on the event and their expectations   regarding our future activities . We also made in - depth interviews with those who had more to say . Moreover , we   tried to understand to which extent our events influenced our audience ’s taste and how much they facilitated their   interaction with the local society . This new approach proved to be highly efficient . In few months , we started to make   profits and were able to invest more in new projects . We also had less disagreements with our audience over taste   and had a better understanding of our events ’ identity and our brand . Furthermore , we had a more balanced   presence of Italian and non - Italian audience at our events . 

 Insight 

 After few successful experiments , we learned that planning and designing cultural events based solely on simplified   customer surveys results is a waste of time and energy . Products ( here cultural events ) have to be designed based on   a deep understanding of the market that can be gained through an anthropological study of the consumers .   Moreover , we can not expect a comprehensive market research to lead us to a single product which will perform   perfectly . An organization has to have a set of prototypes which are designed based on research and tested early in   the process , so that if not successful , they can fail fast and cheap . This model allows the organization to test , improve ,   and review the product on the iterative basis . Continuous experimentation allows not only to find the product that 

 matches the target market ’s expectations the best , but also triggers innovation . Users ’ feedback may lead to discovery   of new products and services . 

 Approach 

 In few months , our association is planning the first edition of an annual music festival . This festival ’s program and the   list of performing bands and musicians will be decided in a collaborative process between the potential audience and   the organizers . Though , a slightly bigger weight will be given to the organizers ’ choices , because we do not want the   festival ’s genre to be completely defined by the taste of the audience . However , design and organization of this   festival again relies upon the Learning Launch approach and Experimentation . Beside the main program of the festival ,   there will be a parallel event in which a variety of smaller concerts that are not precisely selected and curated will take   place . These events target different groups of people and will allow us to observe reactions and explore trends which   we could take into consideration for the next edition of the festival . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Ahmed Elnemr
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Ahmed Elnemr // Reflection – Learning Launch 

 Challenge 

 I am founder and president of an art and culture association in Milan , Italy . Since its foundation , this association has   had the goal to engage foreign students and expats living in Milan and the Italian society in a dialogue through cultural   events . For this purpose , we design and produce numerous cultural events ( mostly concerts ) during a year and this   requires a comprehensive knowledge of the audience . Initially , to understand better our market , we relied on   traditional market research methods . Thus , we sent out surveys to define our target audience ’s taste and preferences .   However , the results were not satisfying . Non - Italian respondents were interested in cultural events that would not   attract the Italian audience , therefore , they could not result in the desired interaction between these two   communities . 

 Moreover , we wanted our cultural events to be of high quality and have a positive impact on the cultural taste   of our   foreign community . Cultural events which precisely matched this community ’s taste could not result in their cultural   growth , and thus did not satisfy us as cultural activists . Our confusion and lack of experience resulted in a dramatic   failure of our first project . We organized a high - quality jazz event in one of the best music halls in the city . This event   cost us a lot of money and energy , but , unfortunately , our ticket sales were not even close to satisfying and the   expected interaction between foreigners and Italians , of course did not happen . Following this defeat , we decided to   take a different path and try a new approach . 

 Selection 

 After an extensive discussion in the association , we decided to try the Learning Launch or the experimentation   approach . We decided to follow the suggestion of Dennis Lehmann that he made in his lecture : “ The key is to do experiments   that are fast and cheap ” . 

 Application 

 After convincing other members of the association , we decided to design a higher number of smaller and more   affordable projects which could be implemented more frequently . This allowed our learning - by - doing and to helped   us to improve our cultural events in process considering feedback from the audience and other stakeholders . Since   then , our cultural events were prototypes , designed and planned in collaboration with our audience , which was   enabled to express its opinions and discuss the event ’s content , schedule , timing , etc . on our social media platforms . 

 After each event , we conducted surveys in which we asked the audience ’s opinion on the event and their expectations   regarding our future activities . We also made in - depth interviews with those who had more to say . Moreover , we   tried to understand to which extent our events influenced our audience ’s taste and how much they facilitated their   interaction with the local society . This new approach proved to be highly efficient . In few months , we started to make   profits and were able to invest more in new projects . We also had less disagreements with our audience over taste   and had a better understanding of our events ’ identity and our brand . Furthermore , we had a more balanced   presence of Italian and non - Italian audience at our events . 

 Insight 

 After few successful experiments , we learned that planning and designing cultural events based solely on simplified   customer surveys results is a waste of time and energy . Products ( here cultural events ) have to be designed based on   a deep understanding of the market that can be gained through an anthropological study of the consumers .   Moreover , we can not expect a comprehensive market research to lead us to a single product which will perform   perfectly . An organization has to have a set of prototypes which are designed based on research and tested early in   the process , so that if not successful , they can fail fast and cheap . This model allows the organization to test , improve ,   and review the product on the iterative basis . Continuous experimentation allows not only to find the product that 

 matches the target market ’s expectations the best , but also triggers innovation . Users ’ feedback may lead to discovery   of new products and services . 

 Approach 

 In few months , our association is planning the first edition of an annual music festival . This festival ’s program and the   list of performing bands and musicians will be decided in a collaborative process between the potential audience and   the organizers . Though , a slightly bigger weight will be given to the organizers ’ choices , because we do not want the   festival ’s genre to be completely defined by the taste of the audience . However , design and organization of this   festival again relies upon the Learning Launch approach and Experimentation . Beside the main program of the festival ,   there will be a parallel event in which a variety of smaller concerts that are not precisely selected and curated will take   place . These events target different groups of people and will allow us to observe reactions and explore trends which   we could take into consideration for the next edition of the festival .
### Output: 