Reflection – Storytelling 

 Challenge & Selection 

 I am currently working in a low cost airline and back in last year I was managing a fare bundling review   project . Fare bundling simply means the combinations of ancillary product for purchase along with the   flight ticket . I am planning to introduce a brand new fare bundle which only contain the flight ticket and   a piece of personal item . Since fare bundling can has direct and great impact to the ticket revenue , it is   essential for the key parties to have a clear picture on the idea . I chose storytelling as a tool to describe   the travel journey of different group of people for the key parties to visualize the new fare bundle . 

 Application 

 I told the key parties a travel journey of a business man . He traveled from Hong Kong to Tokyo with his   checked - in baggage and lap top bag . What he needed is the flight ticket and a checked in baggage , but   not a carry - on bag . As a Low Cost Carrier , it is important to provide flexibility to customer to let them   purchase what they need for the journey . The new fare bundle will suit his need and possibly capture   extra market share by providing a low fare ticket . The key parties had a clear picture of the idea after   hearing the story of the business man and agreed to proceed . 

 Insight and Approach 

 Storytelling allows us to visualize complicated ideas and help people to understand . It captures attention   while addressing the pros and cons of the idea . It helps me a lot in persuading people in workplace .   Before I studied this course , I used some of the tools covered in the course to help me think or explain   to others , but in an ad - hoc and unsystematic approach . After studying this course , I realized the   unsystematic thinking process I used to use can actually be formularized with the four questions   mentioned in the course . I will try to use this systematic approach more when I faced pain points at   work . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge & Selection 

 I am currently working in a low cost airline and back in last year I was managing a fare bundling review   project . Fare bundling simply means the combinations of ancillary product for purchase along with the   flight ticket . I am planning to introduce a brand new fare bundle which only contain the flight ticket and   a piece of personal item . Since fare bundling can has direct and great impact to the ticket revenue , it is   essential for the key parties to have a clear picture on the idea . I chose storytelling as a tool to describe   the travel journey of different group of people for the key parties to visualize the new fare bundle . 

 Application 

 I told the key parties a travel journey of a business man . He traveled from Hong Kong to Tokyo with his   checked - in baggage and lap top bag . What he needed is the flight ticket and a checked in baggage , but   not a carry - on bag . As a Low Cost Carrier , it is important to provide flexibility to customer to let them   purchase what they need for the journey . The new fare bundle will suit his need and possibly capture   extra market share by providing a low fare ticket . The key parties had a clear picture of the idea after   hearing the story of the business man and agreed to proceed . 

 Insight and Approach 

 Storytelling allows us to visualize complicated ideas and help people to understand . It captures attention   while addressing the pros and cons of the idea . It helps me a lot in persuading people in workplace .   Before I studied this course , I used some of the tools covered in the course to help me think or explain   to others , but in an ad - hoc and unsystematic approach . After studying this course , I realized the   unsystematic thinking process I used to use can actually be formularized with the four questions   mentioned in the course . I will try to use this systematic approach more when I faced pain points at   work .
### Output: 