Reflection – Storytelling 

 Challenge & Selection 

 The team that I am part of   had been involved in the launch and promotion of a new service our   organization is providing . The biggest challenge for us was on how to make this service appealing as   even though it is more technical , reliant and successful in helping our customer , the interface of it   was easily misunderstood by out clients ( not interested in the technical bits ) and assimilated with   other services they encountered on the market and have n’t reached their expectation . WE decided   the storytelling was the best way to approach the promotion of this new service , alongside demos . 

 Opposed to show them just the classical demos and boring videos we decided that storytelling will   help us to put together of ideas and bits of information rather than the laying out of a discrete series   of features and functionalities . 

 Application 

 Like images , stories allowed us to access emotions and emphasize experiences . They added the   richness of context and allowed us to “ sell ” a problem as well as its solution . By using this tool , we   build identification and empathy with their characters and help managers to develop a personal   investment in their welfare and also keep the audience awake . 

 What makes a story a good story is down to the opinion of the audience and of course , we realized   that our storytelling might not always suit everybody ’s tastes , but we focused on a couple of items   that can keep the audience focused . 

 First , we made it entertaining as this would be the starting point of making your customers engaged   and chewing at the bit to see what ’s to come next . 

 We also tried to make it personalize and tell a story that is personal and easily relate to and also   educational . We realized that an educational narrative kept the audience engaged through curiosity . 

 Last but not least , we made the content memorable by telling a story that was entertaining ,   educational , relatable , and well written . This did not only helped our message to stay with your   audience but also conjure up positive connotations towards our service brand . 

 Insight & Approach 

 What worked for us , was a story based on a hero ’s Journey . It is a common theme in story structures   constructed by many cultures throughout the world . It is entertaining , but simple and everyone could   related to it . The hero character , facing many adversities and challenges , ventures out into the   unknown to acquire something themselves or something they care for desperately needs . In order to   obtain this goal , the hero shows courage and bravery , overcoming their foes , conquering their   greatest fears , and prevailing in the face of total disaster . And once the monsters have been   defeated , the hero returns home . Triumphant , a great weight on their conscious lifted , they find   peace in their hearts and meaning in their life . 

 We put the customer in the role of the triumphant hero and our service as the thing that will get   them there ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge & Selection 

 The team that I am part of   had been involved in the launch and promotion of a new service our   organization is providing . The biggest challenge for us was on how to make this service appealing as   even though it is more technical , reliant and successful in helping our customer , the interface of it   was easily misunderstood by out clients ( not interested in the technical bits ) and assimilated with   other services they encountered on the market and have n’t reached their expectation . WE decided   the storytelling was the best way to approach the promotion of this new service , alongside demos . 

 Opposed to show them just the classical demos and boring videos we decided that storytelling will   help us to put together of ideas and bits of information rather than the laying out of a discrete series   of features and functionalities . 

 Application 

 Like images , stories allowed us to access emotions and emphasize experiences . They added the   richness of context and allowed us to “ sell ” a problem as well as its solution . By using this tool , we   build identification and empathy with their characters and help managers to develop a personal   investment in their welfare and also keep the audience awake . 

 What makes a story a good story is down to the opinion of the audience and of course , we realized   that our storytelling might not always suit everybody ’s tastes , but we focused on a couple of items   that can keep the audience focused . 

 First , we made it entertaining as this would be the starting point of making your customers engaged   and chewing at the bit to see what ’s to come next . 

 We also tried to make it personalize and tell a story that is personal and easily relate to and also   educational . We realized that an educational narrative kept the audience engaged through curiosity . 

 Last but not least , we made the content memorable by telling a story that was entertaining ,   educational , relatable , and well written . This did not only helped our message to stay with your   audience but also conjure up positive connotations towards our service brand . 

 Insight & Approach 

 What worked for us , was a story based on a hero ’s Journey . It is a common theme in story structures   constructed by many cultures throughout the world . It is entertaining , but simple and everyone could   related to it . The hero character , facing many adversities and challenges , ventures out into the   unknown to acquire something themselves or something they care for desperately needs . In order to   obtain this goal , the hero shows courage and bravery , overcoming their foes , conquering their   greatest fears , and prevailing in the face of total disaster . And once the monsters have been   defeated , the hero returns home . Triumphant , a great weight on their conscious lifted , they find   peace in their hearts and meaning in their life . 

 We put the customer in the role of the triumphant hero and our service as the thing that will get   them there !
### Output: 