Example Reflection - Learning Launch 

 Challenge & Selection     I ’m a founder of a small company in the Ed - tech space in India . We help students , 

 especially from tier-2 & 3 colleges and cities , to explore various careers and get 

 mentorship to reach their aspirations by connecting them with young professionals from 

 various job functions and industries . These young professionals are mentors to those 

 students , and we connect mentors with mentees over a mobile app , where students ask 

 mentors about their careers and can make an informed career decision after having a 

 good knowledge of various career opportunities . In addition to the mobile app , we planned 

 to launch seminars and skill training workshops hosted by the mentors , giving students 

 face - to - face attention and assuming this to be our unique value proposition in the market .     We were ready to launch our prototype mobile app and the challenge was not only to test 

 the idea , but also to decide what should be our launch and marketing strategy . And to 

 know the truth and collect meaningful data , we opted for the ‘ Learning Launch ’ tool of 

 Design Thinking .     Application & Insight     First thing was to decide about the launch strategy , and then see whether students are 

 signing up on our platform and see the general user behaviour .     There were majorly two options- invest in online marketing and market our product 

 throughout India through facebook , instagram and other social platforms . ​The other option 

 was offline marketing- launching our product by hosting seminars in tier-2 - 3 universities . 

 Since along with testing the idea , we also wanted to test the validity of our unique value 

 proposition , we decided to go with the later approach . Also , talks with a number of 

 students before the product launch also backed the idea of launching through seminars , 

 but we want to actually test the whole scene . We conducted several seminars over the 

 next few days and collected the data . We realized that we were able to convert more than 

 40 % of the audience in seminars into our users and at much less cost than we would incur 

 through online marketing channels . It also tested our assumption that in today ’s world 

 where there are a number of online mentorship and skill enhancement platforms , there are 

 a number of students who still prefer face - to - face attention , confirming the value of our 

 unique value proposition .     Second , in the next 6 - 7 weeks , we were having an organic growth of ~12 % weekly and a 

 four week retention rate of 32 % . This tested our idea and gave us motivation that we are 

 really solving the unarticulated and unmet need of the customer .     Though there were also some disconfirming facts , telling us which features in the mobile 

 app are of less importance and which are totally useless . We observed the data we 

 collected in the ‘ Learning Launch ’ phase and crafted the strategy for the next phase 

 accordingly . Abiding by the Design Thinking ’s Learning Launch principle of getting the 

 truth fast and cheaply , we saved a lot of unwanted cost by defining the time - frame of the 

 testing and by opting the data centric approach , which created less conflicts among 

 stakeholders and drove them over a fact - based journey .     Approach     An alternate approach to solve the problem was to invest in both marketing approaches 

 simultaneously and compare the results . But that would cost us not only in terms of money 

 but also quite a lot of time . We could have been doing things based upon what we liked or 

 not , without any time - frame and structure . I believe ‘ Learning Launch ’ tool has helped us to 

 solve problems structurally and in a given time - frame . Time is the most valuable thing for 

 an entrepreneur , and the Design Thinking approach has surely helped me and my team to 

 save a lot of that and invest that saved time in implementing further strategies .     Now we test the little features we add in our mobile app with ‘ Learning Launch ’ tool , which 

 prompts us to keep experimenting fast and cheaply unless we hit the intersection zone of 

 customer wow , execution wow and the business model wow . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection - Learning Launch 

 Challenge & Selection     I ’m a founder of a small company in the Ed - tech space in India . We help students , 

 especially from tier-2 & 3 colleges and cities , to explore various careers and get 

 mentorship to reach their aspirations by connecting them with young professionals from 

 various job functions and industries . These young professionals are mentors to those 

 students , and we connect mentors with mentees over a mobile app , where students ask 

 mentors about their careers and can make an informed career decision after having a 

 good knowledge of various career opportunities . In addition to the mobile app , we planned 

 to launch seminars and skill training workshops hosted by the mentors , giving students 

 face - to - face attention and assuming this to be our unique value proposition in the market .     We were ready to launch our prototype mobile app and the challenge was not only to test 

 the idea , but also to decide what should be our launch and marketing strategy . And to 

 know the truth and collect meaningful data , we opted for the ‘ Learning Launch ’ tool of 

 Design Thinking .     Application & Insight     First thing was to decide about the launch strategy , and then see whether students are 

 signing up on our platform and see the general user behaviour .     There were majorly two options- invest in online marketing and market our product 

 throughout India through facebook , instagram and other social platforms . ​The other option 

 was offline marketing- launching our product by hosting seminars in tier-2 - 3 universities . 

 Since along with testing the idea , we also wanted to test the validity of our unique value 

 proposition , we decided to go with the later approach . Also , talks with a number of 

 students before the product launch also backed the idea of launching through seminars , 

 but we want to actually test the whole scene . We conducted several seminars over the 

 next few days and collected the data . We realized that we were able to convert more than 

 40 % of the audience in seminars into our users and at much less cost than we would incur 

 through online marketing channels . It also tested our assumption that in today ’s world 

 where there are a number of online mentorship and skill enhancement platforms , there are 

 a number of students who still prefer face - to - face attention , confirming the value of our 

 unique value proposition .     Second , in the next 6 - 7 weeks , we were having an organic growth of ~12 % weekly and a 

 four week retention rate of 32 % . This tested our idea and gave us motivation that we are 

 really solving the unarticulated and unmet need of the customer .     Though there were also some disconfirming facts , telling us which features in the mobile 

 app are of less importance and which are totally useless . We observed the data we 

 collected in the ‘ Learning Launch ’ phase and crafted the strategy for the next phase 

 accordingly . Abiding by the Design Thinking ’s Learning Launch principle of getting the 

 truth fast and cheaply , we saved a lot of unwanted cost by defining the time - frame of the 

 testing and by opting the data centric approach , which created less conflicts among 

 stakeholders and drove them over a fact - based journey .     Approach     An alternate approach to solve the problem was to invest in both marketing approaches 

 simultaneously and compare the results . But that would cost us not only in terms of money 

 but also quite a lot of time . We could have been doing things based upon what we liked or 

 not , without any time - frame and structure . I believe ‘ Learning Launch ’ tool has helped us to 

 solve problems structurally and in a given time - frame . Time is the most valuable thing for 

 an entrepreneur , and the Design Thinking approach has surely helped me and my team to 

 save a lot of that and invest that saved time in implementing further strategies .     Now we test the little features we add in our mobile app with ‘ Learning Launch ’ tool , which 

 prompts us to keep experimenting fast and cheaply unless we hit the intersection zone of 

 customer wow , execution wow and the business model wow .
### Output: 