Example   Reflection   –   Mind   Mapping 

 Challenge       I   am   a   Master 's   student   studying   Marketing .   During   a   “ Marketing   of   Innovations ”   course   I    ( within   a   group   of   7   people )   had   to   develop   a   concept   of   the   product   and   a   detailed   well-­ thought    marketing    strategy    ( including    market    analysis ,    competitor    analysis ,    target    audience ,   branding ,   promotion ,   distribution ,   pricing   strategies ,   etc . ) .   The   challenge   was    to    make    a    comprehensive    project ,    based    on    relevant    analysis    and    at    the    same    time    creative   during   one   month .   During   the   project   we   gathered   and   analyzed   lots   of   data ,   and    at   one   moment   we   faced   a   difficulty   in   " connecting   the   dots "   of   our   analysis   –   teammates    understood   the   information   we   gathered   differently   and   sometimes   offered   solutions   that    did   not   fit   well   to   the   project .         Selection       To   solve   this   problem ,   I   decided   to   lead   the   group   to   the   mutual   understanding   by   creating    a   mind   map   every   time   we   discussed   a   certain   part   of   the   marketing   strategy .      Mind   map   is   a   graphical   way   to   represent   concepts ,   ideas ,   structures .   It   looks   like   a    diagram   that   that   connects   information   around   a   central   subject   ( example   of   a   mind   map    is   shown   in   the   Figure   1 ) .   This   visual   thinking   tool   helps   to   structure   information ,    analyze   it ,   and   generate   creative   ideas .      As   it   was   noticed   in   the   lecture   “ Mind   Mapping   Tool ”   of   Francesca Hussain ’s   “ Design    Thinking ”   course   on   Coursera   ( week   3 ) ,   mind   mapping   is   a   tool   used   primarily   at   the   end    of   the   first   –   " what   is ? "   –   stage   to   prepare   a   ground   for   the   " what   if ? "   stage .   It   is   more    creative   and   flexible   than   simple   lists .         Application       Mind   mapping   allowed   us   to   gather   all   the   information   we   had   at   the   moment   in   one   place    and   then ,   based   on   this   information ,   to   come   up   with   some   creative   solutions   that   ideally    fit   to   the   project .   For   example ,   when   we   discussed   promotion   instruments   suitable   for   the    project ,   we   mapped   our   target   audiences ,   how   they   prefer   to   get   information ,   and   then    connected   it   with   the   promotion   tools   we   decided   to   use .   During   group   discussions   in   a    class ,   I   draw   the   mind   map   on   the   board .   After   we   agreed   on   the   structure   and   options    of   the   mind   map   dedicated   to   a   certain   part   of   the   marketing   strategy ,   I   created   a   mind    map   in   a   special   application   ( called   MagicalPad ) .   Further ,   I   merged   it   with   the   mind    maps   on   the   other   topics   related   to   the   project   and   shared   it   with   a   team   ( on   Google    Drive ) ,    so    that    we    could    have    a    big    picture    view    on    our    project    and    find    any    logical    inconsistencies   in   our   project   quickly .        Mind   mapping   technique   was   very   effective   in   our   case .   It   enabled   us   to   create   a   very    large   project   for   one   month   only . 

 Insight       Mind   mapping   is   a   very   creative ,   and   at   the   same   time   logical   technique .   Mind   mapping    is   extremely   helpful   for   structuring   the   thought   and   aligning   the   team 's   thinking .   It    shows    disadvantages    of    the    ideas    quickly ,    because    one    can    see    how    a    certain    idea    ( possibility / option )   is   connected   to   the   other   parts   of   the   project   ( issues ) .      Also ,   it   helps   to   unleash   creativity ,   if   a   team   is   sufficiently   involved   in   the   discussion   of    possibilities / options .   It   is   very   important   to   understand ,   that   mind   mapping   brings   much    more   value   when   made   with   communication   and   thorough   discussion   of   every   option    offered .   Done   by   a   single   person ,   it   may   give   a   good   understanding   of   a   structure ,   but   it    hardly   will   give   some   truly   original ,   creative   ideas .         Approach       In   my   opinion ,   mind   mapping   is   a   very   helpful   instrument   for   aligning   understanding   of   a    certain   issue / project   by   all   members   of   a   team   or   organization .   For   this   reason ,   I   would    prefer    to    use    mind    mapping    rather    than    another    design    thinking    instrument    for    this    challenge .      Next   time   I   would   like   to   make   mind   maps   themselves   more   creative   and   follow   some    mind   mapping   rules   offered   in   the   Internet   in   a   wide   variety .   I   have   found   a   number   of    useful   materials   about   mind   mapping : 

 1 )      How    to    Use    Mind    Maps    To    Unleash    your    Brains    creativity    ( Melanie    Pinola , 

 LifeHacker.com ) 

 2 )    How   to   Mind   Map   ( iMindMap.com )    3 )    Mind   Maps   –   A   powerful   approach   to   note   taking   ( MindTools.com ) 

 Figure 1 : Recommendations for creating mind maps ( source : http://lifehacker.com/how-to-use-mind-maps-to-unleash-your- brains - creativity-1348869811 ) 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example   Reflection   –   Mind   Mapping 

 Challenge       I   am   a   Master 's   student   studying   Marketing .   During   a   “ Marketing   of   Innovations ”   course   I    ( within   a   group   of   7   people )   had   to   develop   a   concept   of   the   product   and   a   detailed   well-­ thought    marketing    strategy    ( including    market    analysis ,    competitor    analysis ,    target    audience ,   branding ,   promotion ,   distribution ,   pricing   strategies ,   etc . ) .   The   challenge   was    to    make    a    comprehensive    project ,    based    on    relevant    analysis    and    at    the    same    time    creative   during   one   month .   During   the   project   we   gathered   and   analyzed   lots   of   data ,   and    at   one   moment   we   faced   a   difficulty   in   " connecting   the   dots "   of   our   analysis   –   teammates    understood   the   information   we   gathered   differently   and   sometimes   offered   solutions   that    did   not   fit   well   to   the   project .         Selection       To   solve   this   problem ,   I   decided   to   lead   the   group   to   the   mutual   understanding   by   creating    a   mind   map   every   time   we   discussed   a   certain   part   of   the   marketing   strategy .      Mind   map   is   a   graphical   way   to   represent   concepts ,   ideas ,   structures .   It   looks   like   a    diagram   that   that   connects   information   around   a   central   subject   ( example   of   a   mind   map    is   shown   in   the   Figure   1 ) .   This   visual   thinking   tool   helps   to   structure   information ,    analyze   it ,   and   generate   creative   ideas .      As   it   was   noticed   in   the   lecture   “ Mind   Mapping   Tool ”   of   Francesca Hussain ’s   “ Design    Thinking ”   course   on   Coursera   ( week   3 ) ,   mind   mapping   is   a   tool   used   primarily   at   the   end    of   the   first   –   " what   is ? "   –   stage   to   prepare   a   ground   for   the   " what   if ? "   stage .   It   is   more    creative   and   flexible   than   simple   lists .         Application       Mind   mapping   allowed   us   to   gather   all   the   information   we   had   at   the   moment   in   one   place    and   then ,   based   on   this   information ,   to   come   up   with   some   creative   solutions   that   ideally    fit   to   the   project .   For   example ,   when   we   discussed   promotion   instruments   suitable   for   the    project ,   we   mapped   our   target   audiences ,   how   they   prefer   to   get   information ,   and   then    connected   it   with   the   promotion   tools   we   decided   to   use .   During   group   discussions   in   a    class ,   I   draw   the   mind   map   on   the   board .   After   we   agreed   on   the   structure   and   options    of   the   mind   map   dedicated   to   a   certain   part   of   the   marketing   strategy ,   I   created   a   mind    map   in   a   special   application   ( called   MagicalPad ) .   Further ,   I   merged   it   with   the   mind    maps   on   the   other   topics   related   to   the   project   and   shared   it   with   a   team   ( on   Google    Drive ) ,    so    that    we    could    have    a    big    picture    view    on    our    project    and    find    any    logical    inconsistencies   in   our   project   quickly .        Mind   mapping   technique   was   very   effective   in   our   case .   It   enabled   us   to   create   a   very    large   project   for   one   month   only . 

 Insight       Mind   mapping   is   a   very   creative ,   and   at   the   same   time   logical   technique .   Mind   mapping    is   extremely   helpful   for   structuring   the   thought   and   aligning   the   team 's   thinking .   It    shows    disadvantages    of    the    ideas    quickly ,    because    one    can    see    how    a    certain    idea    ( possibility / option )   is   connected   to   the   other   parts   of   the   project   ( issues ) .      Also ,   it   helps   to   unleash   creativity ,   if   a   team   is   sufficiently   involved   in   the   discussion   of    possibilities / options .   It   is   very   important   to   understand ,   that   mind   mapping   brings   much    more   value   when   made   with   communication   and   thorough   discussion   of   every   option    offered .   Done   by   a   single   person ,   it   may   give   a   good   understanding   of   a   structure ,   but   it    hardly   will   give   some   truly   original ,   creative   ideas .         Approach       In   my   opinion ,   mind   mapping   is   a   very   helpful   instrument   for   aligning   understanding   of   a    certain   issue / project   by   all   members   of   a   team   or   organization .   For   this   reason ,   I   would    prefer    to    use    mind    mapping    rather    than    another    design    thinking    instrument    for    this    challenge .      Next   time   I   would   like   to   make   mind   maps   themselves   more   creative   and   follow   some    mind   mapping   rules   offered   in   the   Internet   in   a   wide   variety .   I   have   found   a   number   of    useful   materials   about   mind   mapping : 

 1 )      How    to    Use    Mind    Maps    To    Unleash    your    Brains    creativity    ( Melanie    Pinola , 

 LifeHacker.com ) 

 2 )    How   to   Mind   Map   ( iMindMap.com )    3 )    Mind   Maps   –   A   powerful   approach   to   note   taking   ( MindTools.com ) 

 Figure 1 : Recommendations for creating mind maps ( source : http://lifehacker.com/how-to-use-mind-maps-to-unleash-your- brains - creativity-1348869811 )
### Output: 