DESIGN THINKING 16 APRIL 2017 

 LEARNING LAUNCHES 

 CHALLENGE South African society is an extremely diverse collection of people with a colourful history marred with   stories of oppression . The social status quo in South Africa is one with the potential of people either   standing alongside each other to build the”Rainbow Nation ” that Nelson Mandela dreamt about OR one   where the ruling party ’s rhetoric polarises society into an “ us and them ” solution which will lead to South   Africa joining the list of failed independent African states left impoverished , not only economically , but   morally where people do not communicate openly , share ideas easily and develop separately , much   like in the Apartheid years . 

 SELECTION After a visualisation exercise , I managed to get a few stakeholders interested which led to a very   successful storytelling session which set us up for a series of Learning Launches . These Learning   Launches had to be planned quickly and extremely cost effective as the entire project would eventually   rely on corporate sponsorships and was , at the time financed personally . 3 phases were planned ... 

 APPLICATION Phase I of our Learning Launches relied on social media as a dipstick measure – we used my personal   Instagram and Facebook accounts to post images of outdoor barbeque situations and meals being   prepared by me every day of the week for a period of 3 months ( insight i ) Phase II involved physical events where we invited friends over to participate in the already tested   social media barbeque posts and share their experiences ( insight ii ) In Phase III we took the events one step closer towards the planned final project and invited an expert   in a field , 3 other guests worked in . We documented the interaction between everyone present at the   event ( insight iii ) 

 INSIGHTS Insights from our 3 - Phased Learning Launches lead to a serious decision making workshop which will   happen in the next couple of weeks and involve all stakeholders and potential sponsors . 

 Insight i : Organic Instagram following grew with 200 % in 12 weeks and international influencer   interaction ( likes & comments ) grew with 1 000 % Insight ii : Social interaction grew even more and 70 % of users started to ask to be invited to these   events or wanted to know how they could get involved . Insight iii : The interaction with the key “ speaker / guest ” was as expected – A group of people from   the same industry immediately bunched around the expert and spent the entire span of the event   discussing their industry , issues and solutions they experienced every day . 

 APPROACH The positive feedback from these Learning Launches affirmed that South Africans from all walks of   life share the culture of getting together socially , cooking a meal on an open fire and having serious ,   uplifting and sometimes inspiring conversations . Whether it ’s a Braai , Chesa Nyama or a normal barbeque , ideas will be shared and the future of ` nelson   Mandela ’s Rainbow Nation may just look a little brighter with brothers and sisters sharing something   as normal and common as a meal . 

 I will feed back on our general meeting in May . Exciting stuff is in the making . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING 16 APRIL 2017 

 LEARNING LAUNCHES 

 CHALLENGE South African society is an extremely diverse collection of people with a colourful history marred with   stories of oppression . The social status quo in South Africa is one with the potential of people either   standing alongside each other to build the”Rainbow Nation ” that Nelson Mandela dreamt about OR one   where the ruling party ’s rhetoric polarises society into an “ us and them ” solution which will lead to South   Africa joining the list of failed independent African states left impoverished , not only economically , but   morally where people do not communicate openly , share ideas easily and develop separately , much   like in the Apartheid years . 

 SELECTION After a visualisation exercise , I managed to get a few stakeholders interested which led to a very   successful storytelling session which set us up for a series of Learning Launches . These Learning   Launches had to be planned quickly and extremely cost effective as the entire project would eventually   rely on corporate sponsorships and was , at the time financed personally . 3 phases were planned ... 

 APPLICATION Phase I of our Learning Launches relied on social media as a dipstick measure – we used my personal   Instagram and Facebook accounts to post images of outdoor barbeque situations and meals being   prepared by me every day of the week for a period of 3 months ( insight i ) Phase II involved physical events where we invited friends over to participate in the already tested   social media barbeque posts and share their experiences ( insight ii ) In Phase III we took the events one step closer towards the planned final project and invited an expert   in a field , 3 other guests worked in . We documented the interaction between everyone present at the   event ( insight iii ) 

 INSIGHTS Insights from our 3 - Phased Learning Launches lead to a serious decision making workshop which will   happen in the next couple of weeks and involve all stakeholders and potential sponsors . 

 Insight i : Organic Instagram following grew with 200 % in 12 weeks and international influencer   interaction ( likes & comments ) grew with 1 000 % Insight ii : Social interaction grew even more and 70 % of users started to ask to be invited to these   events or wanted to know how they could get involved . Insight iii : The interaction with the key “ speaker / guest ” was as expected – A group of people from   the same industry immediately bunched around the expert and spent the entire span of the event   discussing their industry , issues and solutions they experienced every day . 

 APPROACH The positive feedback from these Learning Launches affirmed that South Africans from all walks of   life share the culture of getting together socially , cooking a meal on an open fire and having serious ,   uplifting and sometimes inspiring conversations . Whether it ’s a Braai , Chesa Nyama or a normal barbeque , ideas will be shared and the future of ` nelson   Mandela ’s Rainbow Nation may just look a little brighter with brothers and sisters sharing something   as normal and common as a meal . 

 I will feed back on our general meeting in May . Exciting stuff is in the making .
### Output: 