Example Reflection – Learning Launch 

 Challenge     I am the CEO of a local newspaper in a small city and want to increase the listing advertisement revenue   of the newspaper . This task is a challenging task because local consumers in a small city nowadays are   putting up their ads or listings in a bigger online listing websites such as https://hernandez.com/exploremain.html or   https://www.roman.info/list/appindex.html ( these are just fake names to illustrate concept ) and generate far more responses or get   attention . So , my team and I have to develop a new advertising product for our newspaper to increase   advertising revenue . We made a design thinking workshop and come up with the following ideas with   “ What if questions ” : 

 -   What if we make partnerships with those digital advertising websites like https://hernandez.com/exploremain.html or   https://www.roman.info/list/appindex.html , to extend our newspaper ’s reach ? 

 -   What if we utilize our newspaper ’s ad salesforce or relationships with our local consumers to   bring more advertisers to those websites and ask for a revenue / value share from those websites   in return ? 

 -   What if we find ways to reach out to less tech savvy consumers of our newspaper who are not   able to put their advertisements to those websites themselves ? 

 -   What if we offer a new ad service , with these partnerships , to local consumers that , if they place   their advertisement to my newspaper , we will also publish the same ad on those websites with a   seamless and convenient way ? 

 Selection   Since as it is described in the lecture by Kevin Dietrich “ lots of ideas : what is next ? ” , we have lots of   ideas too and we need to do a learning launch to test these ideas to find out which ones are worth   putting into action . Again , as described in that lecture , we will quickly engage with stakeholders and test   these questions , assumptions .     Application     As the first step , we need to create hypotheses . Our hypotheses would be : 

 1 . There are non - tech savvy people in our local city who can not use internet or put their 

 advertisements to online websites , we want to reach to those people with our salesforce and   ask them to put their advertisement to our newspaper and we will publish their add in big   advertisement websites too . Would this increase our advertisement customers ? 

 2 . Is it possible to make partnerships with https://hernandez.com/exploremain.html or https://www.roman.info/list/appindex.html and utilizing our 

 newspaper ’s ad salesforce or relationships with our local consumers to bring more advertisers   to those websites and ask for a revenue / value share from those websites in return ? 

 Second , we need to design the learning launch . I will utilize the table described in Kevin Dietrich ’s   lecture as below : 

 Key   Hypothesis 

 Who   How   Timeframe Cost 

 # 1 above   Small multi - functional team + a   skeptic :   1 ad salesperson , 1 marketing person ,   1 business analyst as skeptic 

 Going over our database of advertisers ,   segmenting them and reaching out to   old and non - tech savvy ones . 200 

 6 weeks   1000   USD 

 people should be contacted by phone   and a survey will be done . 

 # 2 above   Small multi - functional team + a   skeptic :   1 business development department   member , 1 partnerships department   member , 1 business analyst as skeptic 

 Reaching out to websites like   https://hernandez.com/exploremain.html , https://www.roman.info/list/appindex.html , etc ,   arranging Zoom meetings with them ,   explain the partnership idea and ask if   they accept this partnership .   10 websites will be reached . 

 6 weeks   2000   USD 

 Insight     As we applied the learning launch as described above in the Application section , we found following   results : 

 ▪   For the hypothesis # 1 : 

 Among 200 advertisers , 179 of them accepted to put their advertisements to our newspaper . This   number is equal to 89.5 % . , 

 ▪   For the hypothesis # 2 : 

 Among 10 websites reached out for partnership idea : 

 -   3 agreed 

 -   5 asked for more information and more explanation about what is value sharing and how many   potential customers we can bring to them . 

 -   2 rejected . 

 Approach     Based on the insights above , it looks like we can be successful with this new strategy or the new   advertisement product . But as again stated in the Kevin Dietrich ’s lecture ; “ If assumptions are more   likely to be true , move to Learning Launch 0.2 ” we need to make a learning launch 0.2 .      We can summarize the reasons of a need for the learning launch 0.2 as follows : 

 1 . While testing the hypothesis # 2 , we saw that we need to think about the financials of 

 partnership too . Especially “ What would be the revenue / value sharing model look like ? ” 

 2 . Again , for the hypothesis # 2 , we need to work on potential number of customers we will 

 supposed to bring to these websites . 

 3 . For the testing of hypothesis # 1 , this time we need to make a survey to a much more unbiased 

 sample group . Because the first group being our old customers who already advertised in our   newspaper before , they may be more inclined to say yes to our new advertisement offer . 

 P.S : The reflection explained above is not a real - life example , it is an illustration for the purpose of the   material in the course is understood . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://hernandez.com/exploremain.html, https://www.roman.info/list/appindex.html, https://hernandez.com/exploremain.html, https://www.roman.info/list/appindex.html, https://hernandez.com/exploremain.html, https://www.roman.info/list/appindex.html, https://hernandez.com/exploremain.html, https://www.roman.info/list/appindex.html
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch 

 Challenge     I am the CEO of a local newspaper in a small city and want to increase the listing advertisement revenue   of the newspaper . This task is a challenging task because local consumers in a small city nowadays are   putting up their ads or listings in a bigger online listing websites such as https://hernandez.com/exploremain.html or   https://www.roman.info/list/appindex.html ( these are just fake names to illustrate concept ) and generate far more responses or get   attention . So , my team and I have to develop a new advertising product for our newspaper to increase   advertising revenue . We made a design thinking workshop and come up with the following ideas with   “ What if questions ” : 

 -   What if we make partnerships with those digital advertising websites like https://hernandez.com/exploremain.html or   https://www.roman.info/list/appindex.html , to extend our newspaper ’s reach ? 

 -   What if we utilize our newspaper ’s ad salesforce or relationships with our local consumers to   bring more advertisers to those websites and ask for a revenue / value share from those websites   in return ? 

 -   What if we find ways to reach out to less tech savvy consumers of our newspaper who are not   able to put their advertisements to those websites themselves ? 

 -   What if we offer a new ad service , with these partnerships , to local consumers that , if they place   their advertisement to my newspaper , we will also publish the same ad on those websites with a   seamless and convenient way ? 

 Selection   Since as it is described in the lecture by Kevin Dietrich “ lots of ideas : what is next ? ” , we have lots of   ideas too and we need to do a learning launch to test these ideas to find out which ones are worth   putting into action . Again , as described in that lecture , we will quickly engage with stakeholders and test   these questions , assumptions .     Application     As the first step , we need to create hypotheses . Our hypotheses would be : 

 1 . There are non - tech savvy people in our local city who can not use internet or put their 

 advertisements to online websites , we want to reach to those people with our salesforce and   ask them to put their advertisement to our newspaper and we will publish their add in big   advertisement websites too . Would this increase our advertisement customers ? 

 2 . Is it possible to make partnerships with https://hernandez.com/exploremain.html or https://www.roman.info/list/appindex.html and utilizing our 

 newspaper ’s ad salesforce or relationships with our local consumers to bring more advertisers   to those websites and ask for a revenue / value share from those websites in return ? 

 Second , we need to design the learning launch . I will utilize the table described in Kevin Dietrich ’s   lecture as below : 

 Key   Hypothesis 

 Who   How   Timeframe Cost 

 # 1 above   Small multi - functional team + a   skeptic :   1 ad salesperson , 1 marketing person ,   1 business analyst as skeptic 

 Going over our database of advertisers ,   segmenting them and reaching out to   old and non - tech savvy ones . 200 

 6 weeks   1000   USD 

 people should be contacted by phone   and a survey will be done . 

 # 2 above   Small multi - functional team + a   skeptic :   1 business development department   member , 1 partnerships department   member , 1 business analyst as skeptic 

 Reaching out to websites like   https://hernandez.com/exploremain.html , https://www.roman.info/list/appindex.html , etc ,   arranging Zoom meetings with them ,   explain the partnership idea and ask if   they accept this partnership .   10 websites will be reached . 

 6 weeks   2000   USD 

 Insight     As we applied the learning launch as described above in the Application section , we found following   results : 

 ▪   For the hypothesis # 1 : 

 Among 200 advertisers , 179 of them accepted to put their advertisements to our newspaper . This   number is equal to 89.5 % . , 

 ▪   For the hypothesis # 2 : 

 Among 10 websites reached out for partnership idea : 

 -   3 agreed 

 -   5 asked for more information and more explanation about what is value sharing and how many   potential customers we can bring to them . 

 -   2 rejected . 

 Approach     Based on the insights above , it looks like we can be successful with this new strategy or the new   advertisement product . But as again stated in the Kevin Dietrich ’s lecture ; “ If assumptions are more   likely to be true , move to Learning Launch 0.2 ” we need to make a learning launch 0.2 .      We can summarize the reasons of a need for the learning launch 0.2 as follows : 

 1 . While testing the hypothesis # 2 , we saw that we need to think about the financials of 

 partnership too . Especially “ What would be the revenue / value sharing model look like ? ” 

 2 . Again , for the hypothesis # 2 , we need to work on potential number of customers we will 

 supposed to bring to these websites . 

 3 . For the testing of hypothesis # 1 , this time we need to make a survey to a much more unbiased 

 sample group . Because the first group being our old customers who already advertised in our   newspaper before , they may be more inclined to say yes to our new advertisement offer . 

 P.S : The reflection explained above is not a real - life example , it is an illustration for the purpose of the   material in the course is understood .
### Output: 