Reflection – Learning Launch 

 Challenge : 

 I work as a Digital Product Manager at a fintech and I manage various digital consumer lending products .    I manage a product called “ eDebit ” in which upfront credit is given in the wallet of the user and he   can utilize it across recharges , shopping , bill payments , other merchants etc . wherever our   organization ’s wallet is accepted as a payment method . In order to take this product , the user has to   select the relevant amount and tenure ( for EMI repayment ) and authenticate himself through the Debit   Card . The challenge is to reduce the drop - offs in the funnel and increase the conversion for the Debit   EMI product . The project scope includes study of historical data , talking to actual users ( customers ) who   applied for the product but dropped - off within the journey at various stages , and prospective new users .   The project needs to be completed in 4 weeks and solution should include new features / UX to reduce   the drop - off and improve the funnel . The resources for the project include Product Manager ( me ) ,   Growth Manager and UX Designer . The focus will be to understand what the pain - points users are   encountering within the flow / journey and how to optimize the journey . 

 Selection : 

 We have selected the “ Learning Launch ” tool as we have already gone through other design thinking   tools . The idea is to quickly test our hypothesis / assumptions . 

 Application : 

 For our learning launch , we focused on the pain - points the users are encountering within the journey .   We want to test our assumption that by improving the user experience and adding relevant features we   would be able to improve the conversion and reduce the drop - offs . We conducted focus discussions   with our actual users who applied for the product and dropped - off within the journey . The discussion   included questions regarding existing flow , issues faced by customer and proposed flow . We completed   the entire exercise within the 3 weeks timeline . 

 Insight : 

 By using the learning launch tool , we could identify and test our assumptions . We had assumed that by   incorporating new features and improving the users we will be able to improve the conversion . Also , in   specific , we analysed the historic data and figured out that maximum users are dropping on the select   amount and tenure screen and the Authentication through card screen . Almost 90 % of users who were   interviewed said that if the option to select any custom amount is provided instead of the current few   pre - defined amount options then they would be much more likely to proceed with the journey as it   gives them more control in selecting the relevant amount they actually need . Also , on the   authentication page , more than 80 % of users interviewed said that they have to enter the complete card   details every - time they want to avail the product ( 5 input fields ) and it would be much better if the card 

 details are saved so that the next time they want to avail the product they can quicky authenticate   themselves . As a next steps , our team will define the flow and UX for the two new features “ Select   Custom Amount Option ” and “ Saved Card Option ” and we will then push it for development and   subsequently launch these features . 

 Approach : 

 The “ Learning Launch ” is the appropriate tool for us as we have already used the other design thinking   tools in the past and moreover , we had some assumptions / hypothesis and we wanted to test these   assumptions . As mentioned above we will be going ahead with designing , developing and launching the   new features . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge : 

 I work as a Digital Product Manager at a fintech and I manage various digital consumer lending products .    I manage a product called “ eDebit ” in which upfront credit is given in the wallet of the user and he   can utilize it across recharges , shopping , bill payments , other merchants etc . wherever our   organization ’s wallet is accepted as a payment method . In order to take this product , the user has to   select the relevant amount and tenure ( for EMI repayment ) and authenticate himself through the Debit   Card . The challenge is to reduce the drop - offs in the funnel and increase the conversion for the Debit   EMI product . The project scope includes study of historical data , talking to actual users ( customers ) who   applied for the product but dropped - off within the journey at various stages , and prospective new users .   The project needs to be completed in 4 weeks and solution should include new features / UX to reduce   the drop - off and improve the funnel . The resources for the project include Product Manager ( me ) ,   Growth Manager and UX Designer . The focus will be to understand what the pain - points users are   encountering within the flow / journey and how to optimize the journey . 

 Selection : 

 We have selected the “ Learning Launch ” tool as we have already gone through other design thinking   tools . The idea is to quickly test our hypothesis / assumptions . 

 Application : 

 For our learning launch , we focused on the pain - points the users are encountering within the journey .   We want to test our assumption that by improving the user experience and adding relevant features we   would be able to improve the conversion and reduce the drop - offs . We conducted focus discussions   with our actual users who applied for the product and dropped - off within the journey . The discussion   included questions regarding existing flow , issues faced by customer and proposed flow . We completed   the entire exercise within the 3 weeks timeline . 

 Insight : 

 By using the learning launch tool , we could identify and test our assumptions . We had assumed that by   incorporating new features and improving the users we will be able to improve the conversion . Also , in   specific , we analysed the historic data and figured out that maximum users are dropping on the select   amount and tenure screen and the Authentication through card screen . Almost 90 % of users who were   interviewed said that if the option to select any custom amount is provided instead of the current few   pre - defined amount options then they would be much more likely to proceed with the journey as it   gives them more control in selecting the relevant amount they actually need . Also , on the   authentication page , more than 80 % of users interviewed said that they have to enter the complete card   details every - time they want to avail the product ( 5 input fields ) and it would be much better if the card 

 details are saved so that the next time they want to avail the product they can quicky authenticate   themselves . As a next steps , our team will define the flow and UX for the two new features “ Select   Custom Amount Option ” and “ Saved Card Option ” and we will then push it for development and   subsequently launch these features . 

 Approach : 

 The “ Learning Launch ” is the appropriate tool for us as we have already used the other design thinking   tools in the past and moreover , we had some assumptions / hypothesis and we wanted to test these   assumptions . As mentioned above we will be going ahead with designing , developing and launching the   new features .
### Output: 