Reflection – Storytelling 

 Challenge & Selection 

 I was working on the flagship project of the socio - entrepreneurship organisation of my university .   The problem we were dealing with was that of ill management of solid waste in India . What sparked   us to do something tangible about it was a landfill collapse that caused death of a dozen   ‘ underprivileged ’ people who picked up recyclable waste and lived close to the location of landfill .   We realized the impact of it is , deep and multi - dimensional .   We conducted a research , the major takeaway of which was that maximum amount ( up to 50 % ) of   waste was organic kitchen waste which can easily be treated at home via a simple age - old   technique , composting . We thought , that is it . We just have to make composters and the major part   of the problem will be solved . What we realized after one - to - one human conversations with the   consumers and manufacturers is that more than the problem of waste management itself , we have   to deal with a behavioural change that is difficult to embrace for the entire human race .    And during one of these one to one conversation with a 63 - year old lady , we realised that to drive   this change we need to weave a story around why it is so important to do compost our own greens .     Application 

 We had these two lines of products , the community composter for the horticulture waste and home   composter for the kitchen greens . The community composter was being manufactured by small   scale ironsmith industries and the home composter was a 3 - tier terracotta pot structure   manufactured by potter ’s community in Delhi whose business was fast declining due to more   durable plastic alternatives .   For the home composter , the consumers were sceptical about this extra load of work in their already   busy life schedules and for the community composting , the community gardener could n’t see any   incentive doing this extra work at the same wage .   What we finally did was start this , ‘ Reconnecting with Roots ’ campaign wherein we wove this story   through fun interactive activities on how composting has been a part of our culture since times   immemorial , additionally , taking care of the environment we live in is our own personal   responsibility .   Adding to this the traditional terracotta pots with beautiful traditional art sparked interest in art   collectors and revived another form of art which was fast declining .     Insight and Approach 

 What I learned by weaving a story around the product line and the company was : 

 1 ) People started to look at the task of composting as a duty and not an ‘ extra load of work ’ .   2 ) The community gardeners started to have a better sense of respect both from within and by 

 the society for the noble work they did . This was in addition to the extra income they   received by selling the organic manure from composting the horticultural waste . 

 3 ) Reviving the art of pottery and local painting instilled the sense of importance and 

 confidence in local artists . 

 4 ) Composting soon became a status symbol in many neighbourhoods and those who did not 

 do it was looked down upon . 

 5 ) Selling a product can not be a success unless you prove its worth in the consumer ’s life and 

 make space for its utility in the story of their day - to - day life . And thus , what we decided to   sell on is an wholesome and enriching composting experience . 

 To conclude , what a customer looks at when he / she wants to but the product is not only how far   and efficiently is it solving the problem but also how much the providers of the product and the   product itself care about the problem and those affected by it . All in all , the vision of the company is   itself a story that speaks loud of how much you care about its stakeholders .   This can also be clearly seen in the Good Kitchen Story . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge & Selection 

 I was working on the flagship project of the socio - entrepreneurship organisation of my university .   The problem we were dealing with was that of ill management of solid waste in India . What sparked   us to do something tangible about it was a landfill collapse that caused death of a dozen   ‘ underprivileged ’ people who picked up recyclable waste and lived close to the location of landfill .   We realized the impact of it is , deep and multi - dimensional .   We conducted a research , the major takeaway of which was that maximum amount ( up to 50 % ) of   waste was organic kitchen waste which can easily be treated at home via a simple age - old   technique , composting . We thought , that is it . We just have to make composters and the major part   of the problem will be solved . What we realized after one - to - one human conversations with the   consumers and manufacturers is that more than the problem of waste management itself , we have   to deal with a behavioural change that is difficult to embrace for the entire human race .    And during one of these one to one conversation with a 63 - year old lady , we realised that to drive   this change we need to weave a story around why it is so important to do compost our own greens .     Application 

 We had these two lines of products , the community composter for the horticulture waste and home   composter for the kitchen greens . The community composter was being manufactured by small   scale ironsmith industries and the home composter was a 3 - tier terracotta pot structure   manufactured by potter ’s community in Delhi whose business was fast declining due to more   durable plastic alternatives .   For the home composter , the consumers were sceptical about this extra load of work in their already   busy life schedules and for the community composting , the community gardener could n’t see any   incentive doing this extra work at the same wage .   What we finally did was start this , ‘ Reconnecting with Roots ’ campaign wherein we wove this story   through fun interactive activities on how composting has been a part of our culture since times   immemorial , additionally , taking care of the environment we live in is our own personal   responsibility .   Adding to this the traditional terracotta pots with beautiful traditional art sparked interest in art   collectors and revived another form of art which was fast declining .     Insight and Approach 

 What I learned by weaving a story around the product line and the company was : 

 1 ) People started to look at the task of composting as a duty and not an ‘ extra load of work ’ .   2 ) The community gardeners started to have a better sense of respect both from within and by 

 the society for the noble work they did . This was in addition to the extra income they   received by selling the organic manure from composting the horticultural waste . 

 3 ) Reviving the art of pottery and local painting instilled the sense of importance and 

 confidence in local artists . 

 4 ) Composting soon became a status symbol in many neighbourhoods and those who did not 

 do it was looked down upon . 

 5 ) Selling a product can not be a success unless you prove its worth in the consumer ’s life and 

 make space for its utility in the story of their day - to - day life . And thus , what we decided to   sell on is an wholesome and enriching composting experience . 

 To conclude , what a customer looks at when he / she wants to but the product is not only how far   and efficiently is it solving the problem but also how much the providers of the product and the   product itself care about the problem and those affected by it . All in all , the vision of the company is   itself a story that speaks loud of how much you care about its stakeholders .   This can also be clearly seen in the Good Kitchen Story .
### Output: 