Challenge & Selection : 

 The tool that I have used is Storytelling . To make my stakeholder understand the concept of the 

 online -channel project for Fashion Distributor company in Thailand that I must initiate . The challenge is   they are many stakeholders that might related with the project . They all familiar with offline channel .    Also , I am the youngest one who must initiate is project . So , my challenge is how to convince them and   make them understand the story of this project . I have used the technique of using storytelling by   connecting the people about piece of information and simple conveying a message that has logic   supporting by the data I have . 

 Application : 

 However , I just join the team for 1 month . So , the application process might be in the planning 

 phase and initiate ( what ’s if ) . I start by conduct all the data that related with the project . The existing   data are Customer Satisfaction , Mystery Shopper research and score , Customer Relationship Data ( CRM )   and Sales performance . I analysis all these data and find correlation between each data . Also , I went to   Store Visit for 6 branches to see the actual SOP in offline channel and find an opportunity for online   channel . The significant part is talking with our customer . I have interview 26 customers to find pain   point , opportunity and customer insight . After I conclude all the information needed . I list all of   stakeholder that I must deal with and customize a storytelling for each stakeholder . The first group that I   must communicate with is Executive Team ( including CEO ) . I know that executive ’s time is so precious .   So , my presentation is only 5 - 10 mins . I use the storytelling tool supporting by customer insight and data   analysis . I told the story in 3 aspect Customer , ( our ) Company ( current situation ) and Competitor . But all   these aspects I told them in one story . I take the listener along on their journey . Let them ask my   question and discuss along the way . After the session , I only got the comment to find more competitor   customer . They all believe in my data and storytelling and my project was approved . However , I know   the more challenges would be more happened after this . I have to talk with Marketing team , Product   team and Operation team . Even they know that this project going to happened . It ’s my responsible for   telling the story about customer insight to align with every single process . 

 Insight & Approach 

 I have learned from collecting data process that time for each person and each team is 

 important for them . Also , the people mindset is the key challenge to transform offline business to online   business . So , I found that I am using to right tool which is storytelling . Firstly , I can save stakeholder time   to make them align together with me . Secondly , using storytelling can make them understand easily .   Then , after they know what ’s customer needed actually . What ’s is our objective and goal . Then each   person will know they responsible and going the same way together . Next , I will take time to understand   stakeholder , find their insight and empathy them as much as I can . Then , I will use storytelling again and   adapt to their languages and style . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection : 

 The tool that I have used is Storytelling . To make my stakeholder understand the concept of the 

 online -channel project for Fashion Distributor company in Thailand that I must initiate . The challenge is   they are many stakeholders that might related with the project . They all familiar with offline channel .    Also , I am the youngest one who must initiate is project . So , my challenge is how to convince them and   make them understand the story of this project . I have used the technique of using storytelling by   connecting the people about piece of information and simple conveying a message that has logic   supporting by the data I have . 

 Application : 

 However , I just join the team for 1 month . So , the application process might be in the planning 

 phase and initiate ( what ’s if ) . I start by conduct all the data that related with the project . The existing   data are Customer Satisfaction , Mystery Shopper research and score , Customer Relationship Data ( CRM )   and Sales performance . I analysis all these data and find correlation between each data . Also , I went to   Store Visit for 6 branches to see the actual SOP in offline channel and find an opportunity for online   channel . The significant part is talking with our customer . I have interview 26 customers to find pain   point , opportunity and customer insight . After I conclude all the information needed . I list all of   stakeholder that I must deal with and customize a storytelling for each stakeholder . The first group that I   must communicate with is Executive Team ( including CEO ) . I know that executive ’s time is so precious .   So , my presentation is only 5 - 10 mins . I use the storytelling tool supporting by customer insight and data   analysis . I told the story in 3 aspect Customer , ( our ) Company ( current situation ) and Competitor . But all   these aspects I told them in one story . I take the listener along on their journey . Let them ask my   question and discuss along the way . After the session , I only got the comment to find more competitor   customer . They all believe in my data and storytelling and my project was approved . However , I know   the more challenges would be more happened after this . I have to talk with Marketing team , Product   team and Operation team . Even they know that this project going to happened . It ’s my responsible for   telling the story about customer insight to align with every single process . 

 Insight & Approach 

 I have learned from collecting data process that time for each person and each team is 

 important for them . Also , the people mindset is the key challenge to transform offline business to online   business . So , I found that I am using to right tool which is storytelling . Firstly , I can save stakeholder time   to make them align together with me . Secondly , using storytelling can make them understand easily .   Then , after they know what ’s customer needed actually . What ’s is our objective and goal . Then each   person will know they responsible and going the same way together . Next , I will take time to understand   stakeholder , find their insight and empathy them as much as I can . Then , I will use storytelling again and   adapt to their languages and style .
### Output: 