Design Thinking for Innovation 

 Sindy Samaca 

 Gitam University 

 December ,   2021 

 Challenge 

 My challenge to solve is the problem of a company that is without 

 sufficient capital to create and build its own industrial plant , and can not 

 cope with the growing demand that they have had in the last two months . 

 The company is in a dilemma , as it has two potential investors ; The first 

 investor offers the amount of capital necessary for the creation of the 

 plant , in return he asks to intervene in the process and make certain 

 changes in the final product since he thinks that the idea he has has 

 shown good results in previous years and to have the participation of 50 % 

 in the company , the second investor offers the capital necessary for the 

 creation of the plant in exchange for do not make modifications to the 

 final product , since this is the one that is generating the exponential 

 growth of the company , for the moment it is only asked to focus on the 

 company 's success product and as they recover the investment they can 

 be extended to the innovation of products and creation for a 20 % stake 

 within the company . 

 As a manager of the company , I need to make the best decision for the 

 above mentioned one . 

 Selection 

 I decided to choose the visualization tool , visualization allows me to 

 understand and analyze the context , to be able to define the needs and 

 their possible solutions . This tool is useful for me to have a clearer vision 

 of the current state of the company and what it ultimately requires ; 

 through this tool I can deduce the personalities of the two investors , such 

 as George and Geoff ; and based on this I can make the best decision . 

 Application 

 In the application of my chosen tool to the challenge that I have set 

 myself , the tool has been of a very wide utility , since when applying it to 

 my challenge very good results were obtained , since with this I could have 

 an analysis to the measure of the two investors . The first thing I did with 

 my visualization tool was to conduct a study to customers who required 

 the flagship product of the company , first I had to understand why the 

 demand had had such a strong growth in the last two months , by applying 

 the tool I could find the answers to this question ; I could see that 

 customers needed this product as it was , without any modification 

 because the product worked wonders . 

 With this study of the clients interested in the product , I was able to 

 analyze and follow up on the proposals I had on the table from the two 

 investors . 

 I concluded that I needed the person who was interested in the first 

 instance to supply the product that was having great success . Which was 

 the second investor , since he was interested in first of all to give the size 

 of production that our customers demanded , and then worry about 

 improving it , but in small and concise steps . 

 I discarded the first investor , as he did not meet the requirements that the 

 company needed at that time . I realized that this investor was convinced 

 that by changing the product to the way he thought , the demand was 

 going to increase more ; but in reality what the company needed was to be 

 able to cover the demand that the product was having , this investor 

 wanted to throw everything we had , to the side of the road , but he did not 

 think for a moment that these modifications should have a low impact in 

 case things do not go as well as expected . 

 Thanks to the application of the tool I was able to identify the key points 

 of the company 's needs and how each investor , according to their 

 proposals , could help me , based on this I made the best decision . I chose 

 to work with the second investor , we were able to supply the demand for 

 the product , then the investment tripled and we were able to inject it into 

 research for product innovation , and make some small changes , which 

 were being introduced to customers discreetly and in small quantities . 

 When customers became more interested in the improved product , we 

 decided to increase production by improving the product . 

 Perspective 

 The information and the final lesson that I had when socializing what we 

 obtained by using the visualization tool , the first thing is that we must 

 always think first about the needs of customers , of the people interested 

 in the product ; it is very useful to know what the problem is , what is the 

 cause of the problem and finally build an effective solution . Secondly , 

 based on what we have obtained , we can find a partner that fits our 

 needs , and be able to work as a team , unifying ideas and producing 

 possible solutions . Thanks to the knowledge gained from the design 

 course , I was able to create a strategic plan for the company 's problems 

 and make it a successful plan . 

 Approach 

 What I would apply differently in the challenge would be the tool used , I 

 would like to use the learning launch ; I would do it in the following way , 

 rejecting the proposals of the two investors and only creating the way that 

 the production process would be decreased to be able to supply the 

 required demand . It may or may not work out , but I would like to have 

 employed this strategy . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Sindy Samaca
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation 

 Sindy Samaca 

 Gitam University 

 December ,   2021 

 Challenge 

 My challenge to solve is the problem of a company that is without 

 sufficient capital to create and build its own industrial plant , and can not 

 cope with the growing demand that they have had in the last two months . 

 The company is in a dilemma , as it has two potential investors ; The first 

 investor offers the amount of capital necessary for the creation of the 

 plant , in return he asks to intervene in the process and make certain 

 changes in the final product since he thinks that the idea he has has 

 shown good results in previous years and to have the participation of 50 % 

 in the company , the second investor offers the capital necessary for the 

 creation of the plant in exchange for do not make modifications to the 

 final product , since this is the one that is generating the exponential 

 growth of the company , for the moment it is only asked to focus on the 

 company 's success product and as they recover the investment they can 

 be extended to the innovation of products and creation for a 20 % stake 

 within the company . 

 As a manager of the company , I need to make the best decision for the 

 above mentioned one . 

 Selection 

 I decided to choose the visualization tool , visualization allows me to 

 understand and analyze the context , to be able to define the needs and 

 their possible solutions . This tool is useful for me to have a clearer vision 

 of the current state of the company and what it ultimately requires ; 

 through this tool I can deduce the personalities of the two investors , such 

 as George and Geoff ; and based on this I can make the best decision . 

 Application 

 In the application of my chosen tool to the challenge that I have set 

 myself , the tool has been of a very wide utility , since when applying it to 

 my challenge very good results were obtained , since with this I could have 

 an analysis to the measure of the two investors . The first thing I did with 

 my visualization tool was to conduct a study to customers who required 

 the flagship product of the company , first I had to understand why the 

 demand had had such a strong growth in the last two months , by applying 

 the tool I could find the answers to this question ; I could see that 

 customers needed this product as it was , without any modification 

 because the product worked wonders . 

 With this study of the clients interested in the product , I was able to 

 analyze and follow up on the proposals I had on the table from the two 

 investors . 

 I concluded that I needed the person who was interested in the first 

 instance to supply the product that was having great success . Which was 

 the second investor , since he was interested in first of all to give the size 

 of production that our customers demanded , and then worry about 

 improving it , but in small and concise steps . 

 I discarded the first investor , as he did not meet the requirements that the 

 company needed at that time . I realized that this investor was convinced 

 that by changing the product to the way he thought , the demand was 

 going to increase more ; but in reality what the company needed was to be 

 able to cover the demand that the product was having , this investor 

 wanted to throw everything we had , to the side of the road , but he did not 

 think for a moment that these modifications should have a low impact in 

 case things do not go as well as expected . 

 Thanks to the application of the tool I was able to identify the key points 

 of the company 's needs and how each investor , according to their 

 proposals , could help me , based on this I made the best decision . I chose 

 to work with the second investor , we were able to supply the demand for 

 the product , then the investment tripled and we were able to inject it into 

 research for product innovation , and make some small changes , which 

 were being introduced to customers discreetly and in small quantities . 

 When customers became more interested in the improved product , we 

 decided to increase production by improving the product . 

 Perspective 

 The information and the final lesson that I had when socializing what we 

 obtained by using the visualization tool , the first thing is that we must 

 always think first about the needs of customers , of the people interested 

 in the product ; it is very useful to know what the problem is , what is the 

 cause of the problem and finally build an effective solution . Secondly , 

 based on what we have obtained , we can find a partner that fits our 

 needs , and be able to work as a team , unifying ideas and producing 

 possible solutions . Thanks to the knowledge gained from the design 

 course , I was able to create a strategic plan for the company 's problems 

 and make it a successful plan . 

 Approach 

 What I would apply differently in the challenge would be the tool used , I 

 would like to use the learning launch ; I would do it in the following way , 

 rejecting the proposals of the two investors and only creating the way that 

 the production process would be decreased to be able to supply the 

 required demand . It may or may not work out , but I would like to have 

 employed this strategy .
### Output: 