Reflection on Mind mapping 

 Challenge 

 I work for a software company which primarily develops software products for airlines in cargo , revenue   management , and loyalty domains . In the past year , we have been thinking to refactor some of our   products and give them a new look by redesigning the user interfaces . Our products have rich   functionality and the market leaders in this category . However , they have and legacy architecture and   poor user experience . Therefore , we decided that we need to redesign the graphical user interface and   refactor the back - end architecture . 

 We have conducted workshops with five different customers from five different continents in the world ,   Asia , the Middle East , Europe , and the Americas . We sent our best architects , business analysts and user   experience experts to the client site for a week . They have been observing the business users and how   they use our products and tools . Also , they find the pain areas and problems that they face . Apart from   that , they have collected sample data entry forms , screenshots of error messages , user training   materials , data on slow response issues . They had video recorded some user stories and photographed   some teams and their environments . 

 After five days working with the customers and different segments of the user communities from   different customers , our teams are back in the office with a massive amount of information . 

 Selection 

 Now our management team faced with the problem what to do with the collected data from workshops   and how to use them effectively in designing new user experience and reshaping all of our product lines .   Then I suggested using the mind mapping technique we can categorize and transform these data into   useful information , identify patterns and generate ideas . 

 “ Mind mapping is looking for patterns and insights in the large quantity of data you have collected   during your exploration of what is . The goal is to establish criteria for the what if idea generation phase ,   which comes next ” -- Design Thinking for Innovation , week 3 

 Application 

 We organized a two - day hackathon in the company to showcase the finding from our customers and   wanted all our staff to independently observe , understand and divide data into clusters before the idea   generation phase . 

 Firstly , we spread all data across the conference room . We hang all photos , reports , ethnographic data   of the business users around walls , and project video footages on big screens . Then we gave a brief to   our staff members about the project and asked them to go through the displayed data . Furthermore , we   asked them to note down any learning that they believe should inform new ideas . After the observation   round , we requested them to share their notes and then stick them on the wall by categorizing them   into main clusters — system performance problems , user training issues , user interface issues , cultural   behaviors and personal characteristics of the users such as age and disabilities . Then we asked them to 

 create groups of three to five members and build some relationships between those clusters and   develop some insights . We encourage them to ask few fundamental questions about the data and their   ideas . 

 Insights 

 On the second day of the hackathon , we asked teams to translate their insights to design criteria . It was   very successful , and we could ignite some of the most innovative ideas in our company . Some units   which were focusing on performance issues were managed to build a prototype of a superfast API   platform . There was a prototype to help call center app users with artificial intelligence . Another group   has presented how to use audio support to our apps to help visually impaired users . 

 Approach 

 Mind mapping technique was a powerful tool when there is a lot of data . However , individuals   participated in the exercise could be more engaged if we could use visualization . Initially , when we brief   the idea to the attendees , they were not very clear what is our objective and how they should   effectively contribute to the activity . Had they given a visual presentation or visual help for them to   understand the company ’s aim , we could have got the maximum engagement of the employee   community . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection on Mind mapping 

 Challenge 

 I work for a software company which primarily develops software products for airlines in cargo , revenue   management , and loyalty domains . In the past year , we have been thinking to refactor some of our   products and give them a new look by redesigning the user interfaces . Our products have rich   functionality and the market leaders in this category . However , they have and legacy architecture and   poor user experience . Therefore , we decided that we need to redesign the graphical user interface and   refactor the back - end architecture . 

 We have conducted workshops with five different customers from five different continents in the world ,   Asia , the Middle East , Europe , and the Americas . We sent our best architects , business analysts and user   experience experts to the client site for a week . They have been observing the business users and how   they use our products and tools . Also , they find the pain areas and problems that they face . Apart from   that , they have collected sample data entry forms , screenshots of error messages , user training   materials , data on slow response issues . They had video recorded some user stories and photographed   some teams and their environments . 

 After five days working with the customers and different segments of the user communities from   different customers , our teams are back in the office with a massive amount of information . 

 Selection 

 Now our management team faced with the problem what to do with the collected data from workshops   and how to use them effectively in designing new user experience and reshaping all of our product lines .   Then I suggested using the mind mapping technique we can categorize and transform these data into   useful information , identify patterns and generate ideas . 

 “ Mind mapping is looking for patterns and insights in the large quantity of data you have collected   during your exploration of what is . The goal is to establish criteria for the what if idea generation phase ,   which comes next ” -- Design Thinking for Innovation , week 3 

 Application 

 We organized a two - day hackathon in the company to showcase the finding from our customers and   wanted all our staff to independently observe , understand and divide data into clusters before the idea   generation phase . 

 Firstly , we spread all data across the conference room . We hang all photos , reports , ethnographic data   of the business users around walls , and project video footages on big screens . Then we gave a brief to   our staff members about the project and asked them to go through the displayed data . Furthermore , we   asked them to note down any learning that they believe should inform new ideas . After the observation   round , we requested them to share their notes and then stick them on the wall by categorizing them   into main clusters — system performance problems , user training issues , user interface issues , cultural   behaviors and personal characteristics of the users such as age and disabilities . Then we asked them to 

 create groups of three to five members and build some relationships between those clusters and   develop some insights . We encourage them to ask few fundamental questions about the data and their   ideas . 

 Insights 

 On the second day of the hackathon , we asked teams to translate their insights to design criteria . It was   very successful , and we could ignite some of the most innovative ideas in our company . Some units   which were focusing on performance issues were managed to build a prototype of a superfast API   platform . There was a prototype to help call center app users with artificial intelligence . Another group   has presented how to use audio support to our apps to help visually impaired users . 

 Approach 

 Mind mapping technique was a powerful tool when there is a lot of data . However , individuals   participated in the exercise could be more engaged if we could use visualization . Initially , when we brief   the idea to the attendees , they were not very clear what is our objective and how they should   effectively contribute to the activity . Had they given a visual presentation or visual help for them to   understand the company ’s aim , we could have got the maximum engagement of the employee   community .
### Output: 