In my day job , I help leadership teams get aligned around the clear narrative , and I help them tell   that story in succinct and simple language so other people can understand it . I 'm a huge believer   in the power of stories . In fact , I actually studied in theater here in Technology Incubation Center of   National Institute of Technology and I 'm a   songwriter precisely because I 'm fascinated by how stories move people , and when you think   about it , that 's really the point of storytelling in business . To help people understand and then   move them to action . Okay , let 's get started . Ernest just walked you through how to get inside the   mind of your stakeholders , which is really important . Once you know who they are and what   they 're thinking about , it becomes time to develop the right story that 's going to resonate with   them . To do this you 'll need a structure of that story , and fortunately this is actually pretty   simple . If you think of all the millions of stories that have been told throughout the ages , they all   tend to follow a pretty consistent structures . There are characters , there 's some kind of setup or   conflict , there 's a sequence of events which we call the Plot , and then there 's some kind of   resolution at the end . Sounds pretty obvious , right ? In fact , we probably use this structure all the   time in conversations without even thinking about it , but here 's the interesting thing , this   structure also shapes how we listen . See , when we tell a story , people start to listen differently ,   their brain instinctively begin to look for these different elements and wants to put them together   in a structure . A good story teller knows that . And , they make it easy by putting the pieces   together for you . So , you can just focus on the meaning of the story , and that 's when stories   become most powerful and most memorable . That 's why the structure matters . Okay , enough   theory . Let 's look at story structure . When I 'm preparing a narrative , whether it 's for a client . Or a   call or presentation , maybe it 's for a paper , I like to use what we call a Narrative Map . This is   really nothing more than a visual outline , it 's a kind of mind map , to show you how it works , I 'm   going to use a narrative to explain a new product idea that I actually stole from someone I work   with . So here it is . Have you ever noticed that when you use a white board A lot of the markers   are out of ink . I get burned by this pretty much every time I facilitate a session , but why does it   happen ? See , when most people use a marker and it does n't work instead of throwing it out , they   put the lid back on it and they put it back in the tray . It 's like they have this moment of   compassion , they 're like it 's okay , maybe tomorrow will be better . So here 's my business idea .   Create a new kind of dry erase marker that will always have ink in it when you pick it up . It   works like this , there 's a sensor inside that knows when the marker 's really empty and that sensor   triggers an indicator on the marker to show a funny message like I 'm toast , throw me away .   Finally , the marker comes with a canister that mounts right next to the whiteboard , so you can   just throw it in there and recycle it without having to look around the room for a garbage can .   This is good for people like me because I know the marker has ink in it when I pick it up , and it 's   good for the manufacturer of the marker because inventory will turn faster . Okay , so that 's the   narrative , so here 's how we would map that out . At the center of that map is our headline , this   answers the question , what is the story about ? In this case , the story is about a New Kind of Dry   Erase Marker . At the top of the map is the background or challenge statement , so here we would   too many markers that do n't work . Moving clockwise , our next message the opportunity   message . For every challenge there 's got ta be an opportunity otherwise we 're just complaining .   Our opportunity here is a marker that will always work . Now quick comment on the challenge in   the opportunity messages before we move on They 're super important because they answer the   critical question why . Answering the question why creates context for the person who 's listening 

 and they need that to understand what you 're saying . Hands down the biggest mistake I see   people make when they 're communicating is skipping the question why . Do n't skip it . Okay ,   moving on a long bottom of the map you have your messages . 

 A mindmap , which is also sometimes called the cognitive web or brain map , is a diagram used   for visually outlining information using nodes and levels to generate ideas based off of a   keyword or key idea . Here we 've got the Post - Its from the attribute listing video as an example to   explain mindmapping as a creative tool . Creating a mindmap can be a good way to do the   attribute listing exercise . In this case , Post - It notes are the core idea being the product we 're   looking to alter . And so that becomes the central idea , with the second level of nodes being the   traits to be altered . From here , you can list which traits can be changed and organize each   subcategory easily . So again , different ways you can change the shape or material of a Post - It to   give it a new use . You can also go on to make associations to other ideas and make connections   you might not have thought of . In this case , creating a Post - It out of a different material , like   fabric , would allow you to make visual associations to a new use of the product . Also , thinking   about different ways traits can be changed . For example , oversized Post - Its made from fabric   could have a use in apparel . While some ideas may be odd , or may not seem to be practical . The   idea is that you 're free to jot down whatever comes to mind , even if it does n't make any sense at   the time . Another useful thing with mind maps is that they are a good way to organize   information with graphic elements , such as color , shape , or size for emphasis . Or to make   connections between the subcategories later on . So here with another more abstract example ,   take the word creativity . Trying to define an abstract concept can sometimes be difficult , but it   helps to take advantage of the visual format of mindmaps . When you want to connect one idea to   another in a different category on the other side of the web , you can user a certain element like   color or shape to make that connection . This is a good method to lay out all of your ideas and   associations with a topic in a visual manner . So , you 're free to make connections you may not   have thought of before . Essentially , mindmaps are a way of creating visual analogies between   abstract concepts . And to help trigger new ideas much in the way , the simple act of doodling or   drawing allows your mind to think more clearly and creatively . So , at their core , mindmaps   utilize existing knowledge . And allow you to make connections by free association or laying out   ideas in a non - linear structure . Information is visually categorized and structured to create some   type of hierarchy . But you have more freedom to find connections to other ideas as your map   grows . Creating mindmaps also helps with mnemonic memorization and can be a useful study   tool . For this class , it 's helpful to create a mindmap for your weekly DSDs and other projects to   quickly come up with creative ideas . And to visualize what follows into the realm of creative   different and fits your social aspect of the project . They are a convenient way for anyone , though   visual thinkers in particular , to jot down notes or generate ideas as quickly and with freedom   from self - censoring of ideas . In addition , free mind mapping software exists , that helps with the   visual and spatial organization of information . And you 'll find the link to that in the course   materials . Mind mapping is one of the most powerful tools in the design thinker 's toolbox . It 's   used to look for patterns , it 's used to look for insights , that lead to more creative solutions to your   design challenge . In the first phase of design thinking process , we take a look at the current   reality . At what is . In doing so , we amass a huge amount of data . Before moving to the next 

 phase , what if , we need to distill all that data into information and insights that can be easily   communicated . This is just what mind mapping does well . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: In my day job , I help leadership teams get aligned around the clear narrative , and I help them tell   that story in succinct and simple language so other people can understand it . I 'm a huge believer   in the power of stories . In fact , I actually studied in theater here in Technology Incubation Center of   National Institute of Technology and I 'm a   songwriter precisely because I 'm fascinated by how stories move people , and when you think   about it , that 's really the point of storytelling in business . To help people understand and then   move them to action . Okay , let 's get started . Ernest just walked you through how to get inside the   mind of your stakeholders , which is really important . Once you know who they are and what   they 're thinking about , it becomes time to develop the right story that 's going to resonate with   them . To do this you 'll need a structure of that story , and fortunately this is actually pretty   simple . If you think of all the millions of stories that have been told throughout the ages , they all   tend to follow a pretty consistent structures . There are characters , there 's some kind of setup or   conflict , there 's a sequence of events which we call the Plot , and then there 's some kind of   resolution at the end . Sounds pretty obvious , right ? In fact , we probably use this structure all the   time in conversations without even thinking about it , but here 's the interesting thing , this   structure also shapes how we listen . See , when we tell a story , people start to listen differently ,   their brain instinctively begin to look for these different elements and wants to put them together   in a structure . A good story teller knows that . And , they make it easy by putting the pieces   together for you . So , you can just focus on the meaning of the story , and that 's when stories   become most powerful and most memorable . That 's why the structure matters . Okay , enough   theory . Let 's look at story structure . When I 'm preparing a narrative , whether it 's for a client . Or a   call or presentation , maybe it 's for a paper , I like to use what we call a Narrative Map . This is   really nothing more than a visual outline , it 's a kind of mind map , to show you how it works , I 'm   going to use a narrative to explain a new product idea that I actually stole from someone I work   with . So here it is . Have you ever noticed that when you use a white board A lot of the markers   are out of ink . I get burned by this pretty much every time I facilitate a session , but why does it   happen ? See , when most people use a marker and it does n't work instead of throwing it out , they   put the lid back on it and they put it back in the tray . It 's like they have this moment of   compassion , they 're like it 's okay , maybe tomorrow will be better . So here 's my business idea .   Create a new kind of dry erase marker that will always have ink in it when you pick it up . It   works like this , there 's a sensor inside that knows when the marker 's really empty and that sensor   triggers an indicator on the marker to show a funny message like I 'm toast , throw me away .   Finally , the marker comes with a canister that mounts right next to the whiteboard , so you can   just throw it in there and recycle it without having to look around the room for a garbage can .   This is good for people like me because I know the marker has ink in it when I pick it up , and it 's   good for the manufacturer of the marker because inventory will turn faster . Okay , so that 's the   narrative , so here 's how we would map that out . At the center of that map is our headline , this   answers the question , what is the story about ? In this case , the story is about a New Kind of Dry   Erase Marker . At the top of the map is the background or challenge statement , so here we would   too many markers that do n't work . Moving clockwise , our next message the opportunity   message . For every challenge there 's got ta be an opportunity otherwise we 're just complaining .   Our opportunity here is a marker that will always work . Now quick comment on the challenge in   the opportunity messages before we move on They 're super important because they answer the   critical question why . Answering the question why creates context for the person who 's listening 

 and they need that to understand what you 're saying . Hands down the biggest mistake I see   people make when they 're communicating is skipping the question why . Do n't skip it . Okay ,   moving on a long bottom of the map you have your messages . 

 A mindmap , which is also sometimes called the cognitive web or brain map , is a diagram used   for visually outlining information using nodes and levels to generate ideas based off of a   keyword or key idea . Here we 've got the Post - Its from the attribute listing video as an example to   explain mindmapping as a creative tool . Creating a mindmap can be a good way to do the   attribute listing exercise . In this case , Post - It notes are the core idea being the product we 're   looking to alter . And so that becomes the central idea , with the second level of nodes being the   traits to be altered . From here , you can list which traits can be changed and organize each   subcategory easily . So again , different ways you can change the shape or material of a Post - It to   give it a new use . You can also go on to make associations to other ideas and make connections   you might not have thought of . In this case , creating a Post - It out of a different material , like   fabric , would allow you to make visual associations to a new use of the product . Also , thinking   about different ways traits can be changed . For example , oversized Post - Its made from fabric   could have a use in apparel . While some ideas may be odd , or may not seem to be practical . The   idea is that you 're free to jot down whatever comes to mind , even if it does n't make any sense at   the time . Another useful thing with mind maps is that they are a good way to organize   information with graphic elements , such as color , shape , or size for emphasis . Or to make   connections between the subcategories later on . So here with another more abstract example ,   take the word creativity . Trying to define an abstract concept can sometimes be difficult , but it   helps to take advantage of the visual format of mindmaps . When you want to connect one idea to   another in a different category on the other side of the web , you can user a certain element like   color or shape to make that connection . This is a good method to lay out all of your ideas and   associations with a topic in a visual manner . So , you 're free to make connections you may not   have thought of before . Essentially , mindmaps are a way of creating visual analogies between   abstract concepts . And to help trigger new ideas much in the way , the simple act of doodling or   drawing allows your mind to think more clearly and creatively . So , at their core , mindmaps   utilize existing knowledge . And allow you to make connections by free association or laying out   ideas in a non - linear structure . Information is visually categorized and structured to create some   type of hierarchy . But you have more freedom to find connections to other ideas as your map   grows . Creating mindmaps also helps with mnemonic memorization and can be a useful study   tool . For this class , it 's helpful to create a mindmap for your weekly DSDs and other projects to   quickly come up with creative ideas . And to visualize what follows into the realm of creative   different and fits your social aspect of the project . They are a convenient way for anyone , though   visual thinkers in particular , to jot down notes or generate ideas as quickly and with freedom   from self - censoring of ideas . In addition , free mind mapping software exists , that helps with the   visual and spatial organization of information . And you 'll find the link to that in the course   materials . Mind mapping is one of the most powerful tools in the design thinker 's toolbox . It 's   used to look for patterns , it 's used to look for insights , that lead to more creative solutions to your   design challenge . In the first phase of design thinking process , we take a look at the current   reality . At what is . In doing so , we amass a huge amount of data . Before moving to the next 

 phase , what if , we need to distill all that data into information and insights that can be easily   communicated . This is just what mind mapping does well .
### Output: 