Mario Pedrini ’s Reflection 

 Design Thinking for Innovation - Storytelling 

 Challenge & Selection     Once upon a time I got a major in engineering , thereupon I was “ formatted ” to see and   work with numbers , applying math , physics and some other exact sciences , which should   not represent any inconvenience to overcome my day - to - day on my own .   When I started my company , I could be a particularly good engineer dealing with most of   the problems given to me by my clients , and I could test my knowledge as well as the ways   to solve the issue .     As an entrepreneur I had to overcome diverse angles in management , those that I had just   glimpsed during my days as student , and one of the must -terrifying- situations was selling   my services to strangers , specially over the phone performing a cold call , no matter having   a script in front of me .   Generally speaking , when trying to convince potential customers to purchase my services ,   the conversation was too technical , and the context lacked feelings .   Often both parties   were heading different destinations , therefore I had to use an extra effort to persuade and   get my goal . When the job had been finished the appreciation was good in terms of time   and quality of delivery .     Application     Hence our proposals fulfilled the requirements , the relation client - contractor was not   totally satisfying because a touch of magic was missing .   Let ’s not forget that B2B is done   between people .     At some point and since technology has evolved like greased lightning , -storytelling- arose   as a helping hand when dealing with emotionless operations .   As a touch of magic , the use   of real stories when talking about businesses made the clients turn and pay attention in full   when required during the process of sale .      Insight & Approach     When using storytelling , stress was cut of the situation and emotions were involved   immediately when talking about common past experiences .   It is a must to put some “ heart ”   to touchless situations and cold things to get going .   After some time of practice , the use of -storytelling- has been developed abroad our sales   department , making both the clients and the sales representatives better related persons ,   when our business spins with a human touch . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Mario Pedrini
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mario Pedrini ’s Reflection 

 Design Thinking for Innovation - Storytelling 

 Challenge & Selection     Once upon a time I got a major in engineering , thereupon I was “ formatted ” to see and   work with numbers , applying math , physics and some other exact sciences , which should   not represent any inconvenience to overcome my day - to - day on my own .   When I started my company , I could be a particularly good engineer dealing with most of   the problems given to me by my clients , and I could test my knowledge as well as the ways   to solve the issue .     As an entrepreneur I had to overcome diverse angles in management , those that I had just   glimpsed during my days as student , and one of the must -terrifying- situations was selling   my services to strangers , specially over the phone performing a cold call , no matter having   a script in front of me .   Generally speaking , when trying to convince potential customers to purchase my services ,   the conversation was too technical , and the context lacked feelings .   Often both parties   were heading different destinations , therefore I had to use an extra effort to persuade and   get my goal . When the job had been finished the appreciation was good in terms of time   and quality of delivery .     Application     Hence our proposals fulfilled the requirements , the relation client - contractor was not   totally satisfying because a touch of magic was missing .   Let ’s not forget that B2B is done   between people .     At some point and since technology has evolved like greased lightning , -storytelling- arose   as a helping hand when dealing with emotionless operations .   As a touch of magic , the use   of real stories when talking about businesses made the clients turn and pay attention in full   when required during the process of sale .      Insight & Approach     When using storytelling , stress was cut of the situation and emotions were involved   immediately when talking about common past experiences .   It is a must to put some “ heart ”   to touchless situations and cold things to get going .   After some time of practice , the use of -storytelling- has been developed abroad our sales   department , making both the clients and the sales representatives better related persons ,   when our business spins with a human touch .
### Output: 