KM 	
   Reflection 	
   – 	
   Storytelling 

 Challenge 	
   and 	
   Selection 	
   	
    In 	
   this 	
   volatile 	
   start-­‐up 	
   environment 	
   engaging 	
   story 	
   is 	
   critical . 	
   While 	
   helping 	
   early 	
   stage 	
   companies , 	
   I 	
   realize 	
   more 	
    and 	
   more 	
   the 	
   importance 	
   of 	
   simple 	
   and 	
   clear 	
   messaging . 	
   As 	
   reminded 	
   in 	
   the 	
   video 	
   lecture : 	
   “ Every 	
   great 	
   brand 	
   has 	
    a 	
   story 	
   and 	
   that 	
   story 	
   connects 	
   to 	
   the 	
   emotions , 	
   the 	
   values 	
   of 	
   the 	
   people ” . 	
   How 	
   do 	
   we 	
   connect ? 	
   What 	
   tools 	
   young 	
    entrepreneur 	
   can 	
   use 	
   to 	
   present 	
   their 	
   new 	
   venture 	
   to 	
   a 	
   potential 	
   investor ? 	
   How 	
   could 	
   he / she 	
   engage 	
   with 	
   their 	
    target 	
   customer ? 	
  	
   	
    All 	
   these 	
   questions 	
   bring 	
   us 	
   back 	
   to 	
   importance 	
   of 	
   a 	
   compelling 	
   story . 	
   Therefore , 	
   with 	
   do 	
   doubt , 	
   I 	
   select 	
    Storytelling 	
   as 	
   my 	
   tool 	
   of 	
   choice . 	
   	
    Application 	
   	
    Our 	
   story 	
   today 	
   is 	
   about 	
   recent 	
   client 	
   who 	
   is 	
   looking 	
   to 	
   increase 	
   his 	
   income . 	
   Lets 	
   call 	
   him 	
   Rik . 	
  	
    Rik 	
   is 	
   running 	
   early 	
   stage 	
   online 	
   test 	
   platform 	
   and 	
   contemplating 	
   how 	
   to 	
   increase 	
   company ’s 	
   revenue . 	
   After 	
   few 	
    phone 	
   calls 	
   we 	
   decided 	
   to 	
   look 	
   into 	
   monthly 	
   fee 	
   increase 	
   for 	
   his 	
   current 	
   customer 	
   base . 	
   Rik 	
   is 	
   well 	
   aware 	
   that 	
   he 	
    might 	
   loose 	
   some 	
   customers 	
   due 	
   to 	
   the 	
   price 	
   hike . 	
  	
   	
    Main 	
   question 	
   -­‐ 	
   how 	
   to 	
   increase 	
   fee 	
   while 	
   keeping 	
   his 	
   client 	
   base 	
   happy ? 	
  	
   	
    As we learned from our video lectures : “ it 's about the connection that we give to people about a piece   of information that we 're trying to share . ”     Working together we created simple message calling for his customers input . We were searching for   their thoughts and engaging them early in the process . E.g. What level of price increase would be   acceptable ? How they have successfully increased prices in their own companies ?   We were well aware of potential critical responses and truly curious to connect . To our positive   surprise , Rik ’s customers were fairly responsive and even suggested great ideas for improvements .    	
    Insights 	
   & 	
   Approach 

 Rik co - created together with the customer- thanks to vulnerable , authentic and relatable core message . 

 To 	
   reflect 	
   back , 	
   I 	
   would 	
   consider 	
   adding 	
   visual 	
   story 	
   telling 	
   tools 	
   to 	
   enhance 	
   the 	
   attention 	
   and 	
   buy-­‐in 	
   from 	
    the 	
   audience 	
   ( in 	
   this 	
   case 	
   Rik ’s 	
   customers ) . 	
   That 	
   could 	
   be 	
   a 	
   photo 	
   collage 	
   or 	
   simple 	
   comics 	
   chapter . 	
   As 	
   our 	
    video 	
   lecture 	
   teaches 	
   us : 	
   “ If you can raise the level of engagement in your business , you will do   wonders to your performance . ” Even considering such a taboo as price increase- you can clearly   communicate and even make it compelling and engaging .     Alternatively , I would encourage Rik to run more comprehensive design thinking process with   proactive clients to envision new complementary services . That would further increase Rik ’s revenue   targets- what was his initial goal all along . 	
   	
    While 	
   studying 	
   this 	
   course-­‐ 	
   I 	
   find 	
   human-­‐centered 	
   design 	
   framework 	
   as 	
   my 	
   go-­‐to 	
   when 	
   questioning 	
   further 	
   steps 	
    and 	
   potential 	
   application . 	
   The 	
   clarity 	
   of 	
   a 	
   storyline 	
   and 	
   process 	
   toolkit 	
   will 	
   greatly 	
   benefit 	
   my 	
   future 	
   projects . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: KM 	
   Reflection 	
   – 	
   Storytelling 

 Challenge 	
   and 	
   Selection 	
   	
    In 	
   this 	
   volatile 	
   start-­‐up 	
   environment 	
   engaging 	
   story 	
   is 	
   critical . 	
   While 	
   helping 	
   early 	
   stage 	
   companies , 	
   I 	
   realize 	
   more 	
    and 	
   more 	
   the 	
   importance 	
   of 	
   simple 	
   and 	
   clear 	
   messaging . 	
   As 	
   reminded 	
   in 	
   the 	
   video 	
   lecture : 	
   “ Every 	
   great 	
   brand 	
   has 	
    a 	
   story 	
   and 	
   that 	
   story 	
   connects 	
   to 	
   the 	
   emotions , 	
   the 	
   values 	
   of 	
   the 	
   people ” . 	
   How 	
   do 	
   we 	
   connect ? 	
   What 	
   tools 	
   young 	
    entrepreneur 	
   can 	
   use 	
   to 	
   present 	
   their 	
   new 	
   venture 	
   to 	
   a 	
   potential 	
   investor ? 	
   How 	
   could 	
   he / she 	
   engage 	
   with 	
   their 	
    target 	
   customer ? 	
  	
   	
    All 	
   these 	
   questions 	
   bring 	
   us 	
   back 	
   to 	
   importance 	
   of 	
   a 	
   compelling 	
   story . 	
   Therefore , 	
   with 	
   do 	
   doubt , 	
   I 	
   select 	
    Storytelling 	
   as 	
   my 	
   tool 	
   of 	
   choice . 	
   	
    Application 	
   	
    Our 	
   story 	
   today 	
   is 	
   about 	
   recent 	
   client 	
   who 	
   is 	
   looking 	
   to 	
   increase 	
   his 	
   income . 	
   Lets 	
   call 	
   him 	
   Rik . 	
  	
    Rik 	
   is 	
   running 	
   early 	
   stage 	
   online 	
   test 	
   platform 	
   and 	
   contemplating 	
   how 	
   to 	
   increase 	
   company ’s 	
   revenue . 	
   After 	
   few 	
    phone 	
   calls 	
   we 	
   decided 	
   to 	
   look 	
   into 	
   monthly 	
   fee 	
   increase 	
   for 	
   his 	
   current 	
   customer 	
   base . 	
   Rik 	
   is 	
   well 	
   aware 	
   that 	
   he 	
    might 	
   loose 	
   some 	
   customers 	
   due 	
   to 	
   the 	
   price 	
   hike . 	
  	
   	
    Main 	
   question 	
   -­‐ 	
   how 	
   to 	
   increase 	
   fee 	
   while 	
   keeping 	
   his 	
   client 	
   base 	
   happy ? 	
  	
   	
    As we learned from our video lectures : “ it 's about the connection that we give to people about a piece   of information that we 're trying to share . ”     Working together we created simple message calling for his customers input . We were searching for   their thoughts and engaging them early in the process . E.g. What level of price increase would be   acceptable ? How they have successfully increased prices in their own companies ?   We were well aware of potential critical responses and truly curious to connect . To our positive   surprise , Rik ’s customers were fairly responsive and even suggested great ideas for improvements .    	
    Insights 	
   & 	
   Approach 

 Rik co - created together with the customer- thanks to vulnerable , authentic and relatable core message . 

 To 	
   reflect 	
   back , 	
   I 	
   would 	
   consider 	
   adding 	
   visual 	
   story 	
   telling 	
   tools 	
   to 	
   enhance 	
   the 	
   attention 	
   and 	
   buy-­‐in 	
   from 	
    the 	
   audience 	
   ( in 	
   this 	
   case 	
   Rik ’s 	
   customers ) . 	
   That 	
   could 	
   be 	
   a 	
   photo 	
   collage 	
   or 	
   simple 	
   comics 	
   chapter . 	
   As 	
   our 	
    video 	
   lecture 	
   teaches 	
   us : 	
   “ If you can raise the level of engagement in your business , you will do   wonders to your performance . ” Even considering such a taboo as price increase- you can clearly   communicate and even make it compelling and engaging .     Alternatively , I would encourage Rik to run more comprehensive design thinking process with   proactive clients to envision new complementary services . That would further increase Rik ’s revenue   targets- what was his initial goal all along . 	
   	
    While 	
   studying 	
   this 	
   course-­‐ 	
   I 	
   find 	
   human-­‐centered 	
   design 	
   framework 	
   as 	
   my 	
   go-­‐to 	
   when 	
   questioning 	
   further 	
   steps 	
    and 	
   potential 	
   application . 	
   The 	
   clarity 	
   of 	
   a 	
   storyline 	
   and 	
   process 	
   toolkit 	
   will 	
   greatly 	
   benefit 	
   my 	
   future 	
   projects .
### Output: 