CHALLENGE 

 In the Company I work for , there is a division that sells chemical products for agriculture , and I   was assigned to one of their projects . The final clients or users of this project are farmers and   people directly related to the agriculture who has a great knowledge but a limited vocabulary .   They are people who daily deal with new technologies and complex products in their jobs , but   have a simple life . This people can keep a lot of information in their minds , but have difficulty   to use computers and technological tools . They are tough facing natural dangers in their fields ,   but are very vulnerable when negotiating with banks , buyers or any other entity that they   need to deal with . For my company is very important that they understand we are a partner ,   have same interests and that they can see in us a powerful tool for them to grow up as a   farmer and as a company that needs earnings from their products . We need to understand   them a have empathy with them and their ways of life . We need them to see us as a friend at   work . 

 SELECTION 

 In order to have an emotional connection with our clients , I selected the tool Storytelling to be   use in interviews with the farmers . I believed our clients have always trusted in our company   because of the several years of experience , the good results and the good image it has have .   ( see minute 0:57 of video Storytelling Tool from Week 2 ) . Taking into account the limits   farmers have in their work , described in the first paragraph , I thought that using Storytelling   was the best way to achieve that our company and clients understand each other and have the   best feedback from them as well . Our company could share knowledge , experience , good   practices and got a win - win relationship with the farmers . 

 APPLICATION 

 The project I was assigned to , had the main objective of collecting all possible information   related to personal data , properties , products , tools , methodologies , work calendars , and all   other information related to their daily tasks . But we needed to digitalize the information and   kept a digital channel with the farmer in order to share and update the information every day .   Since most of them did n’t have the necessary skills to manage technological devices we   needed to use at that time , we first of all , told them our own stories and examples of   overcoming . At the end , the sales representatives I chose to do the interviews are agronomists   who were born in farmers and somehow had the same limits they have now . As a second step ,   our sales representatives gave them training in the use of devices using the language they got   used to it , with simple vocabulary , face to face , in their own environment .   ( see minute 5:00 of   video Storytelling Tool from Week 2 ) . 

 One of things we did n’t do it right , was a few wrong assumptions we defined before the   interviews . For example , that every client had at least a cellphone ( even that it is n’t a   smartphone ) , and that they always carried it with them . An important amount of clients did n’t   have any mobile at all , and those who had one , they used it once in the morning and once at   night . We also thought they have enough time to talk with our sales representatives and let   them tell their stories , give us a feedback and take notes of the entire interview . 

 INSIGHT 

 Based on the experience from the application of the tool , I improved my way of start a   connection with the final user ( or audience ) of a project in the initial phase . I also learn about 

 the needs of the clients and how to mitigate the gaps in communication and getting empathy   with the customers . Through the using of Storytelling in the interviews , we gained their trust   and consequently , a wider and sincere feedback from them . By let them know we also have to   face obstacles in our daily work , they felt comfortable in the interviews and gave us all the   information we need in order to help them to face these barriers , and they are now interested   in modernize some of their tools . Now I am 100 % sure that Storytelling is an effective tool for   the good relationship between company and farmers . 

 APPROACH 

 From the lessons learned documentation I did in this project , I have a better understanding of   the Storytelling tool and how to apply it . I know now that , before planning the interviews , I   must do a better research and learn about the people who will be related to the project and   will be interviewed . I learned that I have to tune up a little more the list of assumptions . 

 For next challenges with a similar audience target , I will use the tool “ Storytelling ” since the   very beginning , because I have better skills in having attention from the audience . Other thing I   will avoid is to let some managers and stakeholders out of the tool scope , in other words , I will   involve them in the planning of the stories to tell , I will let them to share their stories too ,   because that is best way to make a strong connection between all the project members and   final users . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE 

 In the Company I work for , there is a division that sells chemical products for agriculture , and I   was assigned to one of their projects . The final clients or users of this project are farmers and   people directly related to the agriculture who has a great knowledge but a limited vocabulary .   They are people who daily deal with new technologies and complex products in their jobs , but   have a simple life . This people can keep a lot of information in their minds , but have difficulty   to use computers and technological tools . They are tough facing natural dangers in their fields ,   but are very vulnerable when negotiating with banks , buyers or any other entity that they   need to deal with . For my company is very important that they understand we are a partner ,   have same interests and that they can see in us a powerful tool for them to grow up as a   farmer and as a company that needs earnings from their products . We need to understand   them a have empathy with them and their ways of life . We need them to see us as a friend at   work . 

 SELECTION 

 In order to have an emotional connection with our clients , I selected the tool Storytelling to be   use in interviews with the farmers . I believed our clients have always trusted in our company   because of the several years of experience , the good results and the good image it has have .   ( see minute 0:57 of video Storytelling Tool from Week 2 ) . Taking into account the limits   farmers have in their work , described in the first paragraph , I thought that using Storytelling   was the best way to achieve that our company and clients understand each other and have the   best feedback from them as well . Our company could share knowledge , experience , good   practices and got a win - win relationship with the farmers . 

 APPLICATION 

 The project I was assigned to , had the main objective of collecting all possible information   related to personal data , properties , products , tools , methodologies , work calendars , and all   other information related to their daily tasks . But we needed to digitalize the information and   kept a digital channel with the farmer in order to share and update the information every day .   Since most of them did n’t have the necessary skills to manage technological devices we   needed to use at that time , we first of all , told them our own stories and examples of   overcoming . At the end , the sales representatives I chose to do the interviews are agronomists   who were born in farmers and somehow had the same limits they have now . As a second step ,   our sales representatives gave them training in the use of devices using the language they got   used to it , with simple vocabulary , face to face , in their own environment .   ( see minute 5:00 of   video Storytelling Tool from Week 2 ) . 

 One of things we did n’t do it right , was a few wrong assumptions we defined before the   interviews . For example , that every client had at least a cellphone ( even that it is n’t a   smartphone ) , and that they always carried it with them . An important amount of clients did n’t   have any mobile at all , and those who had one , they used it once in the morning and once at   night . We also thought they have enough time to talk with our sales representatives and let   them tell their stories , give us a feedback and take notes of the entire interview . 

 INSIGHT 

 Based on the experience from the application of the tool , I improved my way of start a   connection with the final user ( or audience ) of a project in the initial phase . I also learn about 

 the needs of the clients and how to mitigate the gaps in communication and getting empathy   with the customers . Through the using of Storytelling in the interviews , we gained their trust   and consequently , a wider and sincere feedback from them . By let them know we also have to   face obstacles in our daily work , they felt comfortable in the interviews and gave us all the   information we need in order to help them to face these barriers , and they are now interested   in modernize some of their tools . Now I am 100 % sure that Storytelling is an effective tool for   the good relationship between company and farmers . 

 APPROACH 

 From the lessons learned documentation I did in this project , I have a better understanding of   the Storytelling tool and how to apply it . I know now that , before planning the interviews , I   must do a better research and learn about the people who will be related to the project and   will be interviewed . I learned that I have to tune up a little more the list of assumptions . 

 For next challenges with a similar audience target , I will use the tool “ Storytelling ” since the   very beginning , because I have better skills in having attention from the audience . Other thing I   will avoid is to let some managers and stakeholders out of the tool scope , in other words , I will   involve them in the planning of the stories to tell , I will let them to share their stories too ,   because that is best way to make a strong connection between all the project members and   final users .
### Output: 