How Personas helped us drive value to our customers 

 Challenge : 

 We had a large pool of 300 million plus customers on our network and all of them were being   treated like one another . All our communication to the entire base was only made for the   entire set of consumers as a whole and a lot of it was not applicable to one set or another . We   were basically doing carpet - bombing and no dedicated sniper approach for our customers . We   did n’t know how they looked like , spent like , what they liked , what were their needs , what   were their triggers and barriers . We did n’t know a lot about customers . We just did n’t 

 Selection : 

 Personas help you relate much better with the anticipations and the needs of the category of   consumers you intend to interact with . Creating a full persona of a set of individuals using bits   of data available about them and correlating it to their behaviors can really help us make   mental maps of the groups or set of individuals being talked about 

 Application : 

 We divided our customer base into 5 different kinds of personas basis both the quantitative   and the qualitative information gathered from them . We were able to then club these   characteristics and figure out how to design specific propositions and execution plans for each   of the categories . It made life simple for the last person on ground as it now enabled him with a   script and the message for each of the customer personas . It also helped the entire   organization to talk the same language , the language of the consumer and thus be better able   to communicate with the customer . The entire GTM machinery got aligned to the same agenda   of pitching the propositions that provided value to the persona being talked to . For eg : the   team knew how to pitch differently to a businessman vs pitching to a migrant worker . The   content they would be interested in , the barrier in their minds and what needs to be overcome 

 Insight : 

 The insight that we got was that different subsets of people would react very differently even   to a commodity product that sells voice and data . Topping it up with content or cashbacks or   savings or a tangible utility made much more sense for the consumers and it helped us gain a   lot of customer interest and anticipate their needs much better . We were now playing on   propositions that were customer made for the audience and were no longer redundant . We   were able to make digital dummies of groups of customers and thus were able to target our   communication much better 

 Approach : 

 If I were to redo this , I shall spend a lot more time on the “ What is ” part of the problem and   ensure that I have done my research really well to figure out the key insights related to the   problem at hand . It shall help me scope my project much better and also help me to establish   my design criteria going forward 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: How Personas helped us drive value to our customers 

 Challenge : 

 We had a large pool of 300 million plus customers on our network and all of them were being   treated like one another . All our communication to the entire base was only made for the   entire set of consumers as a whole and a lot of it was not applicable to one set or another . We   were basically doing carpet - bombing and no dedicated sniper approach for our customers . We   did n’t know how they looked like , spent like , what they liked , what were their needs , what   were their triggers and barriers . We did n’t know a lot about customers . We just did n’t 

 Selection : 

 Personas help you relate much better with the anticipations and the needs of the category of   consumers you intend to interact with . Creating a full persona of a set of individuals using bits   of data available about them and correlating it to their behaviors can really help us make   mental maps of the groups or set of individuals being talked about 

 Application : 

 We divided our customer base into 5 different kinds of personas basis both the quantitative   and the qualitative information gathered from them . We were able to then club these   characteristics and figure out how to design specific propositions and execution plans for each   of the categories . It made life simple for the last person on ground as it now enabled him with a   script and the message for each of the customer personas . It also helped the entire   organization to talk the same language , the language of the consumer and thus be better able   to communicate with the customer . The entire GTM machinery got aligned to the same agenda   of pitching the propositions that provided value to the persona being talked to . For eg : the   team knew how to pitch differently to a businessman vs pitching to a migrant worker . The   content they would be interested in , the barrier in their minds and what needs to be overcome 

 Insight : 

 The insight that we got was that different subsets of people would react very differently even   to a commodity product that sells voice and data . Topping it up with content or cashbacks or   savings or a tangible utility made much more sense for the consumers and it helped us gain a   lot of customer interest and anticipate their needs much better . We were now playing on   propositions that were customer made for the audience and were no longer redundant . We   were able to make digital dummies of groups of customers and thus were able to target our   communication much better 

 Approach : 

 If I were to redo this , I shall spend a lot more time on the “ What is ” part of the problem and   ensure that I have done my research really well to figure out the key insights related to the   problem at hand . It shall help me scope my project much better and also help me to establish   my design criteria going forward
### Output: 