Reflection- Mind Mapping 

 Challenge     I am currently pursuing a Bachelor ’s degree in Business Administration . As a part of our   curriculum and to supplement our education and learning we are regularly tasked with   projects and assignments .   These are in various formats ; some are research driven reports ,   some questionnaire - based analysis of a certain market trend and some in the form of   presentations . The one factor common in these tasks is that a central topic is assigned around   which further research is required . There is a requirement to visualise thoughts and   communicate . While traditional note taking is always an option , there are more effective   processes to streamline and put in order the thoughts and ideas that arise during research .      Selection     I am enrolled in an internship at a digital marketing firm . As one of the interesting tasks , our   team had to revamp and rejuvenate a client ’s marketing strategy for their online platform .   The project naturally required conducting extensive research of the competition to gain a   complete understanding of the market . This would enable us to better place our own client   in the market in relation to its competitors . To make sense out of the wide array of   information and to chart all of it into a constructive flow , I used mind mapping as a tool . The   specific application was MindMeister .   As opposed to just a pen and paper , MindMeister is a   wonderful tool plan a course of action . It provides a clear central idea and links all resultant   ideas to ensure coherency and a clear train of thought .        Application      When given any task , I start by gaining a clear understanding of the main topic or what the   crux of the matter revolves around . This understanding of the main concept helps provide a   pivot for all the subsequent ideas and information to revolve around . This mind mapping   encourages a free flow of ideas that makes it an ideal format for brainstorming and creative   problem solving .      During my internship at a digital marketing firm , one of our new clients had asked for us to   revamp their online page and thereby hoped to tap into the online realm of social media so   as to increase their customer base and have a wider audience for their products . One of the   biggest concerns was that this company had never marketed itself on any social media   platforms . Therefore , it had no established audience or reach in this online world , contrary to   its competition in the FMCG market .      When presented with this problem my team and I needed to brainstorm and collaborate so   arrive at a better understanding on our course of action and to devise the new strategy . The   current COVID19 pandemic prevented us from physical interaction . Our geographical   locations were displaced . In this scenario , we used the online mind - mapping tool   MindMeister .   This is an online mind mapping tool which helps us in coming up with a creative   strategy so that we can tackle the online audience in a systematic manner . I have attached a 

 screenshot of the mind map that we came up with to provide a better understanding of the   process . 

 As you can see in the screenshot attached , through the help of mind mapping we were able   realize the need to compartmentalize the various audiences for our client ’s company which   then gave us a better idea on how to target these audiences . We decided to first split our   audiences in hot , warm and cold audiences . The degree in which a customer lies was decided   based on their engagement with our company on their now developed and running platforms ,   their Instagram page , Facebook page and their website . This was done so that we could better   target those people ( HOT ) who had recently engaged with our company with a more call to   action approach and those in the warm zone with a more discount oriented luring strategy .     Furthermore , through the information available on Facebook ads and other such marketing   tools used online , we were able to make audiences based on how recent the customers   engagement with our company was . For example , if someone had visited our page in the past   three days , they would be more likely to purchase as compared to someone who had visited   our page a month ago .      The client already had a huge set of advertisements ready . However , after making our   segregations we realized that we could not use the same advertisement for all audiences .   There was a need to pick and choose between audience sets . Again , through the help of   mapping , we realized that not only do we need to compartmentalize our audiences but at the 

 same time segregate our ads on the basis of their nature ( more call to action , more   informative or more brand awareness oriented ) . By doing so we were able to better corelate   the ad with the type of customer .      Insight and Approach      What I have learned from implementing mind mapping as a tool is that coherency in the work   that you do is always important . A project may require other facets to complete however the   link to the main topic or the central idea is key in any task that one does . The other important   learning was how mind mapping helps one in creating a hierarchy of importance in the tasks   on decides to undertake . For example , mind mapping helped me in realizing the importance   of first conducting a market research for my client , rather than pushing the client ’s products   in the market through ad boosting and other such means . This has helped me place my client   in a comparatively better place since I understood the market and accordingly could market   the products .      Mind mapping as a tool is immensely helpful as it puts my thoughts in front of me and   therefore helps me look at them more objectively . It enables me to decide on what belongs   within the scope of the central task I am to do and what does not . Since I have started   implementing mind mapping as a tool in my projects , I have noticed a substantial   improvement in my presentation skills too .      Through this design thinking course , I have realized the need to include or supplement my   mind maps with visualization as a tool . The combination of visualization and mind mapping is   an effective duo . Through visualization I can make these challenges come to life in a visual   image . Through mind mapping I can help make this visual image concise and relevant so as to   better present my thoughts in a more organized and descriptive manner . The idea is to draw   an illustrative image of mind and therefore be able to convey it to the concerned stakeholder . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection- Mind Mapping 

 Challenge     I am currently pursuing a Bachelor ’s degree in Business Administration . As a part of our   curriculum and to supplement our education and learning we are regularly tasked with   projects and assignments .   These are in various formats ; some are research driven reports ,   some questionnaire - based analysis of a certain market trend and some in the form of   presentations . The one factor common in these tasks is that a central topic is assigned around   which further research is required . There is a requirement to visualise thoughts and   communicate . While traditional note taking is always an option , there are more effective   processes to streamline and put in order the thoughts and ideas that arise during research .      Selection     I am enrolled in an internship at a digital marketing firm . As one of the interesting tasks , our   team had to revamp and rejuvenate a client ’s marketing strategy for their online platform .   The project naturally required conducting extensive research of the competition to gain a   complete understanding of the market . This would enable us to better place our own client   in the market in relation to its competitors . To make sense out of the wide array of   information and to chart all of it into a constructive flow , I used mind mapping as a tool . The   specific application was MindMeister .   As opposed to just a pen and paper , MindMeister is a   wonderful tool plan a course of action . It provides a clear central idea and links all resultant   ideas to ensure coherency and a clear train of thought .        Application      When given any task , I start by gaining a clear understanding of the main topic or what the   crux of the matter revolves around . This understanding of the main concept helps provide a   pivot for all the subsequent ideas and information to revolve around . This mind mapping   encourages a free flow of ideas that makes it an ideal format for brainstorming and creative   problem solving .      During my internship at a digital marketing firm , one of our new clients had asked for us to   revamp their online page and thereby hoped to tap into the online realm of social media so   as to increase their customer base and have a wider audience for their products . One of the   biggest concerns was that this company had never marketed itself on any social media   platforms . Therefore , it had no established audience or reach in this online world , contrary to   its competition in the FMCG market .      When presented with this problem my team and I needed to brainstorm and collaborate so   arrive at a better understanding on our course of action and to devise the new strategy . The   current COVID19 pandemic prevented us from physical interaction . Our geographical   locations were displaced . In this scenario , we used the online mind - mapping tool   MindMeister .   This is an online mind mapping tool which helps us in coming up with a creative   strategy so that we can tackle the online audience in a systematic manner . I have attached a 

 screenshot of the mind map that we came up with to provide a better understanding of the   process . 

 As you can see in the screenshot attached , through the help of mind mapping we were able   realize the need to compartmentalize the various audiences for our client ’s company which   then gave us a better idea on how to target these audiences . We decided to first split our   audiences in hot , warm and cold audiences . The degree in which a customer lies was decided   based on their engagement with our company on their now developed and running platforms ,   their Instagram page , Facebook page and their website . This was done so that we could better   target those people ( HOT ) who had recently engaged with our company with a more call to   action approach and those in the warm zone with a more discount oriented luring strategy .     Furthermore , through the information available on Facebook ads and other such marketing   tools used online , we were able to make audiences based on how recent the customers   engagement with our company was . For example , if someone had visited our page in the past   three days , they would be more likely to purchase as compared to someone who had visited   our page a month ago .      The client already had a huge set of advertisements ready . However , after making our   segregations we realized that we could not use the same advertisement for all audiences .   There was a need to pick and choose between audience sets . Again , through the help of   mapping , we realized that not only do we need to compartmentalize our audiences but at the 

 same time segregate our ads on the basis of their nature ( more call to action , more   informative or more brand awareness oriented ) . By doing so we were able to better corelate   the ad with the type of customer .      Insight and Approach      What I have learned from implementing mind mapping as a tool is that coherency in the work   that you do is always important . A project may require other facets to complete however the   link to the main topic or the central idea is key in any task that one does . The other important   learning was how mind mapping helps one in creating a hierarchy of importance in the tasks   on decides to undertake . For example , mind mapping helped me in realizing the importance   of first conducting a market research for my client , rather than pushing the client ’s products   in the market through ad boosting and other such means . This has helped me place my client   in a comparatively better place since I understood the market and accordingly could market   the products .      Mind mapping as a tool is immensely helpful as it puts my thoughts in front of me and   therefore helps me look at them more objectively . It enables me to decide on what belongs   within the scope of the central task I am to do and what does not . Since I have started   implementing mind mapping as a tool in my projects , I have noticed a substantial   improvement in my presentation skills too .      Through this design thinking course , I have realized the need to include or supplement my   mind maps with visualization as a tool . The combination of visualization and mind mapping is   an effective duo . Through visualization I can make these challenges come to life in a visual   image . Through mind mapping I can help make this visual image concise and relevant so as to   better present my thoughts in a more organized and descriptive manner . The idea is to draw   an illustrative image of mind and therefore be able to convey it to the concerned stakeholder .
### Output: 