Learning Launch 

 Challenge 

 I work in the Marketing team of a global company that allows people to try our products before buying   them . We sell medical devices and therefore a lot of time in the first appointment is dedicated to the   client 's medical history and medical examinations . 

 The challenge I have to manage is to create the new omnichannel customer journey to include digital   services . It seems to be a great opportunity for all people involved : customers could receive a better and   customize service , sales people could be more effective and earn more money , the company could improve   revenues , productivity and customer satisfaction . 

 At the same time , it requires a complete review of our journey because it adds time to our appointments   have a very long duration and involve elderly people , who therefore have a low attention span over time . 

 Selection 

 The goal is to create a customer journey that meets the needs of our consumers and amazes them . 

 A cultural change of this kind in such a large organization makes it even more necessary to be sure that you   are going in the right direction , testing the various ideas that have emerged and be ready to adapt them in   case you realize that the initial idea was not quite . perfect ( which certainly can not be , given that it is the   first time in 70 years that the company approaches the world of digital services ) . 

 Video 04.03 – Learning Launch 

 Application 

 The first thing we did was a mapping of all customers and stakeholders and their related pain points to the   current purely physical customer journey . 

 We have identified 2 main clusters of people ( customers and healthcare professionals ) who currently suffer   from these pain points . We conducted interviews with 5 people for each clusters to identify which pain   points were actually perceived by them and how they ranked them in order of importance . 

 Insight & Approach 

 With this methodology we have discovered information different from what have always been the beliefs   of those who work within our company . 

 Customers 

 •   They would appreciate the opportunity to have a preliminary medical history at a distance to allow   the healthcare professional to learn more about their personal situation during the first visit   •   They would like to be able to remotely contact their healthcare professional in case of need ,   without having to go to the clinic just in case   •   They would like their healthcare professional to always have real - time access to their health status ,   even if this requires app tracking 

 Healthcare professionals 

 •   They would like to optimize their time and use it to provide a solution that improves the lives of the   people in front of them instead of spending a lot of time doing their medical history and testing   •   They feel they carry out too many bureaucratic and administrative tasks during their daily work 

 Based on all the information gathered , a list of ideas for managing pain points emerged , for example : 

 1 - Anticipate part of the medical history via web or telephone 

 2 - Dedicate part of the first visit to explaining digital services instead of anamnesis 

 3 - Start a remote assistance service 

 4 - Divide the current role of clerk into two distinct roles : a more relational one that deals with the   preliminary medical history and first assistance to the client ( instead of the health worker ) and a more   administrative one 

 5 - Create an advanced algorithm that presents the client 's main peculiarities to the healthcare professional   before the first visit 

 6 - other ideas 

 Subsequently we identified , thanks to the results of the interviews , which of these ideas would allow us to   have a wow result in the shortest possible time ( 1 & 2 ) and we immediately planned a learning launch on a   small group of stores . 

 Secondly , we will develop the capabilities necessary for the learning of other ideas ( 3 & 5 ) . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I work in the Marketing team of a global company that allows people to try our products before buying   them . We sell medical devices and therefore a lot of time in the first appointment is dedicated to the   client 's medical history and medical examinations . 

 The challenge I have to manage is to create the new omnichannel customer journey to include digital   services . It seems to be a great opportunity for all people involved : customers could receive a better and   customize service , sales people could be more effective and earn more money , the company could improve   revenues , productivity and customer satisfaction . 

 At the same time , it requires a complete review of our journey because it adds time to our appointments   have a very long duration and involve elderly people , who therefore have a low attention span over time . 

 Selection 

 The goal is to create a customer journey that meets the needs of our consumers and amazes them . 

 A cultural change of this kind in such a large organization makes it even more necessary to be sure that you   are going in the right direction , testing the various ideas that have emerged and be ready to adapt them in   case you realize that the initial idea was not quite . perfect ( which certainly can not be , given that it is the   first time in 70 years that the company approaches the world of digital services ) . 

 Video 04.03 – Learning Launch 

 Application 

 The first thing we did was a mapping of all customers and stakeholders and their related pain points to the   current purely physical customer journey . 

 We have identified 2 main clusters of people ( customers and healthcare professionals ) who currently suffer   from these pain points . We conducted interviews with 5 people for each clusters to identify which pain   points were actually perceived by them and how they ranked them in order of importance . 

 Insight & Approach 

 With this methodology we have discovered information different from what have always been the beliefs   of those who work within our company . 

 Customers 

 •   They would appreciate the opportunity to have a preliminary medical history at a distance to allow   the healthcare professional to learn more about their personal situation during the first visit   •   They would like to be able to remotely contact their healthcare professional in case of need ,   without having to go to the clinic just in case   •   They would like their healthcare professional to always have real - time access to their health status ,   even if this requires app tracking 

 Healthcare professionals 

 •   They would like to optimize their time and use it to provide a solution that improves the lives of the   people in front of them instead of spending a lot of time doing their medical history and testing   •   They feel they carry out too many bureaucratic and administrative tasks during their daily work 

 Based on all the information gathered , a list of ideas for managing pain points emerged , for example : 

 1 - Anticipate part of the medical history via web or telephone 

 2 - Dedicate part of the first visit to explaining digital services instead of anamnesis 

 3 - Start a remote assistance service 

 4 - Divide the current role of clerk into two distinct roles : a more relational one that deals with the   preliminary medical history and first assistance to the client ( instead of the health worker ) and a more   administrative one 

 5 - Create an advanced algorithm that presents the client 's main peculiarities to the healthcare professional   before the first visit 

 6 - other ideas 

 Subsequently we identified , thanks to the results of the interviews , which of these ideas would allow us to   have a wow result in the shortest possible time ( 1 & 2 ) and we immediately planned a learning launch on a   small group of stores . 

 Secondly , we will develop the capabilities necessary for the learning of other ideas ( 3 & 5 ) .
### Output: 