Reflection- Learning Launch 

 Selected Topic : Learning Launch 

 Industry : Banking & Mobile Wallets 

 Executive Summary : 

 The tool I have taken up is Learning Launch ( Video ref : Learning Launch Tool ) . A learning   launch is an experiment conducted in the marketplace quickly and inexpensively . It forms a bridge   between customer co - creation and commercial rollout . This tool of design thinking has allowed   me and my company to explore different opportunities in various marketplaces by not exposing   ourselves to high risk and huge investments . Although we have been unsuccessful on a few   occasions , the one such successful learning launch was exploring the use of mobile wallets in the   African Continent . 

 This white - paper is a snapshot of the adaptation of the learning launch concept in an attempt to   reduce the percentage of under - banked population in Africa . The entire exercise gave us a lot   more insight at a meek stage of the roll - out that now puts us in a better position to plan the vast   launch better . 

 Background : 

 As a family company , we are a mobile - wallet business that wanted to create a change and   disruption in the way money was moved and managed . The scope , as always , remains in   developing countries that are in the pursuit of growth and innovation and have an evolving   ecosystem opening doors for companies from across the world to launch their products . 

 The Challenge : 

 In our preparation for the experiment , we studied that the African Continent was a hugely under- banked market which was untapped by mobile wallets and mobile banking solutions . The number   of bank branches in Africa per 100,000 people was just 8.85 , i.e. , 9 branches for every 100,000   people , compared to an average of 18.13 branches for every 100,000 people in other countries   of the world . This was 2.04 times lesser than the world average . It was seriously lower in African   Countries like Uganda ( 2.58 ) and C.A. Republic ( 0.68 ) . 

 Some of the key reasons for the large under - banked population were : 

 •   Reliance on traditional banking models of branch networks 

 •   Inadequate systems 

 •   Socio - political factors 

 Selection : 

 Launching altogether in such a vast Continent like Africa would have been too big a challenge to   tackle right from the start and hence , we used the tool of Learning Launch by taking the product   only to Uganda to analyze the acceptance and market reaction since the rate of unbanked   population was higher in Uganda than the other African Markets giving us a reasonably untapped   space to explore . 

 Reflection- Learning Launch 

 Approach and Application : 

 We had several brainstorming sessions and discussed different patterns and possibilities with the   team . We came up with ideas which would benefit by reducing the risk and investment required . 

 The main business idea was to introduce the mobile wallet in Uganda as well as to bring a   revolution in the current situation . We broke down the entire launch plan in different stages as   below : 

 1 . Market research - The first instinct was to hire a team of consultants in Uganda to learn 

 the actual requirements , needs and the human behavior . 

 2 . Market Evaluation - Using the inputs gathered by the consultants via observation , 

 interviews to our benefit , we learnt that most of the people did n’t have bank accounts and   found it tough to leave their daily wages / jobs to open one and also did n’t come across like   mobile banking previously . 

 3 . Market Entry – In order to combat the problem gaged by the consultants , we had now 

 had to get to action . As a part of the learning launch : 

 a. We first tied up with a bank in Kampala , the Capital of Uganda . This collaboration 

 benefited us because the individuals of Kampala could open a bank count using   the mobile wallet provided by us . Also , places where the bank did not have   branches , the accounts were opened , and this helped a vast majority of the   population to convert their smart phone into a bank in their palm . This phase took   us just about a month following which , we were now ready for soft launch . 

 b. We then segmented our target market by targeting only 3 % of the population 

 ( 43,000 people ) at first just to see how the product performs based on the reaction   of the public . It was critical for us to get the prototype running in the market with   the target audience as quickly as possible . 

 Insights : 

 Upon launch , the initiative was largely accepted as it gave people a chance to get themselves a   bank account set aside operating it remotely from their palms . 

 We were successfully able to reach and convert 34 % ( 14,620 ) of the targeted audience . This was   just a part of learning launch we had and were surprised by the overwhelming response from the   audience . This tool of design thinking helped me ( and my team ) understand that it is n’t always   necessary to have grand or an over the board budget in order to have a successful launch of the   product . But doing it quickly , with a plan and with the right target audience helps you reduce the   level of risk and investment and most importantly , quickens the go - to - action time . 

 With the use of other tools of design thinking such as mind mapping and the learning launch , me   and my company now have a better understanding of what is required and how to reach the   destination with just taking some baby steps . With the insights developed from the first learning   launch , our team is ready to review and implement this into the next learning launches too in order   to reach the ultimate goal by launching in other parts of Africa . I am excited to use the other tools   of design thinking in the future assignments too . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection- Learning Launch 

 Selected Topic : Learning Launch 

 Industry : Banking & Mobile Wallets 

 Executive Summary : 

 The tool I have taken up is Learning Launch ( Video ref : Learning Launch Tool ) . A learning   launch is an experiment conducted in the marketplace quickly and inexpensively . It forms a bridge   between customer co - creation and commercial rollout . This tool of design thinking has allowed   me and my company to explore different opportunities in various marketplaces by not exposing   ourselves to high risk and huge investments . Although we have been unsuccessful on a few   occasions , the one such successful learning launch was exploring the use of mobile wallets in the   African Continent . 

 This white - paper is a snapshot of the adaptation of the learning launch concept in an attempt to   reduce the percentage of under - banked population in Africa . The entire exercise gave us a lot   more insight at a meek stage of the roll - out that now puts us in a better position to plan the vast   launch better . 

 Background : 

 As a family company , we are a mobile - wallet business that wanted to create a change and   disruption in the way money was moved and managed . The scope , as always , remains in   developing countries that are in the pursuit of growth and innovation and have an evolving   ecosystem opening doors for companies from across the world to launch their products . 

 The Challenge : 

 In our preparation for the experiment , we studied that the African Continent was a hugely under- banked market which was untapped by mobile wallets and mobile banking solutions . The number   of bank branches in Africa per 100,000 people was just 8.85 , i.e. , 9 branches for every 100,000   people , compared to an average of 18.13 branches for every 100,000 people in other countries   of the world . This was 2.04 times lesser than the world average . It was seriously lower in African   Countries like Uganda ( 2.58 ) and C.A. Republic ( 0.68 ) . 

 Some of the key reasons for the large under - banked population were : 

 •   Reliance on traditional banking models of branch networks 

 •   Inadequate systems 

 •   Socio - political factors 

 Selection : 

 Launching altogether in such a vast Continent like Africa would have been too big a challenge to   tackle right from the start and hence , we used the tool of Learning Launch by taking the product   only to Uganda to analyze the acceptance and market reaction since the rate of unbanked   population was higher in Uganda than the other African Markets giving us a reasonably untapped   space to explore . 

 Reflection- Learning Launch 

 Approach and Application : 

 We had several brainstorming sessions and discussed different patterns and possibilities with the   team . We came up with ideas which would benefit by reducing the risk and investment required . 

 The main business idea was to introduce the mobile wallet in Uganda as well as to bring a   revolution in the current situation . We broke down the entire launch plan in different stages as   below : 

 1 . Market research - The first instinct was to hire a team of consultants in Uganda to learn 

 the actual requirements , needs and the human behavior . 

 2 . Market Evaluation - Using the inputs gathered by the consultants via observation , 

 interviews to our benefit , we learnt that most of the people did n’t have bank accounts and   found it tough to leave their daily wages / jobs to open one and also did n’t come across like   mobile banking previously . 

 3 . Market Entry – In order to combat the problem gaged by the consultants , we had now 

 had to get to action . As a part of the learning launch : 

 a. We first tied up with a bank in Kampala , the Capital of Uganda . This collaboration 

 benefited us because the individuals of Kampala could open a bank count using   the mobile wallet provided by us . Also , places where the bank did not have   branches , the accounts were opened , and this helped a vast majority of the   population to convert their smart phone into a bank in their palm . This phase took   us just about a month following which , we were now ready for soft launch . 

 b. We then segmented our target market by targeting only 3 % of the population 

 ( 43,000 people ) at first just to see how the product performs based on the reaction   of the public . It was critical for us to get the prototype running in the market with   the target audience as quickly as possible . 

 Insights : 

 Upon launch , the initiative was largely accepted as it gave people a chance to get themselves a   bank account set aside operating it remotely from their palms . 

 We were successfully able to reach and convert 34 % ( 14,620 ) of the targeted audience . This was   just a part of learning launch we had and were surprised by the overwhelming response from the   audience . This tool of design thinking helped me ( and my team ) understand that it is n’t always   necessary to have grand or an over the board budget in order to have a successful launch of the   product . But doing it quickly , with a plan and with the right target audience helps you reduce the   level of risk and investment and most importantly , quickens the go - to - action time . 

 With the use of other tools of design thinking such as mind mapping and the learning launch , me   and my company now have a better understanding of what is required and how to reach the   destination with just taking some baby steps . With the insights developed from the first learning   launch , our team is ready to review and implement this into the next learning launches too in order   to reach the ultimate goal by launching in other parts of Africa . I am excited to use the other tools   of design thinking in the future assignments too .
### Output: 