Challenge 

 Agriculture is Africa 's backbone , accounting for more than half of the   country 's GDP in Kenya alone . This is really remarkable . Unfortunately , the   farmers who contributed to this outstanding figure continue to live in   poverty . This is due to a lack of knowledge about where to find markets for   their products , as well as a lack of knowledge about market prices , forcing   them to rely on exploitative middlemen who take advantage of the situation .   In addition , their revenue is diluted by a lengthy distribution network . I want   to built an online platform that uses mobile and web technology to connect   small - scale farmers with buyers . My goal is to develop a basic technology   that farmers can readily utilise , given that the majority of farmers reside in   rural locations with limited access to internet services . This initiative   involves IT staff and the marketing team , Because the initiative is new , it is   operated entirely by volunteers . This project 's timeline should be no more   than three months in order to allow our software development team enough   time to produce a prototype of the technology . Our partners will assist us   with structuring the initial version of the technology so that we may test it   with our primary consumers . Once we get the prototype , our marketing   team will assist us in doing our initial go - to - market study . 

 Selection 

 We have opted to use the learning launch tool as a group . This , we feel ,   will aid us in developing a simple yet effective system that our consumers   can simply traverse . We went through many design thinking exercises with   some farmers to create a go - to - market prototype . This task aided us in   deciding on the learning launch tool for our challenge . This tool will assist   us in going through an iterative process to enhance our solution . Working   with the prototype will allow us to test the concept on a broader group of   farmers . 

 Application 

 Our first launch focused on offering a smartphone - based mobile application   with great capabilities such as image capturing , chat , and location . This is   to guarantee that we get high - quality information on farm goods that   farmers want to sell . Our primary goal was to study farmers ' interactions   with the mobile app . This method assisted us in better understanding our   market ; many farmers appreciated the technology 's concept ; however , the 

 majority of them did not own a smartphone and had restricted or no internet   access owing to their remote geographical position . The majority of farmers   have a basic feature phone that ran the Symbian operating system . After   conducting extensive research on the farmers , we discovered that we   should have prioritized human - centered design above product - centered   design . We spent the next three days working with both our marketing and   IT teams , as well as the farmers , to enhance the technology so that it could   run on a feature phone . We considered all options before settling on   developing a USSD platform . Our second launch involved distributing the   new platform to a group of farmers to observe how they interacted with it .   Our main goal was to look around and see if there were any holes . This   method assisted us in better understanding our market and what our users   regarded basic . After evaluating the second platform , we conducted   interviews with the farmers who used it to learn about their experiences and   to see if the second prototype was simple to use . Our top aim was to make   the platform as user - friendly as possible for the farmers . 

 Insight 

 We created and evaluated our solutions using the learning tool . We were   able to update our mobile application to fulfil the expectations of our users   as a result of the learning process . We discovered that the farmers were   more at ease using the second mobile application as a result of this   procedure . The findings of this approach were utilized by our marketing   staff to re - strategize our marketing campaign . Moving forward , our   company will priorities human - centered design in order to improve our   products and services . 

 Approach 

 The learning launch is the best tool for our company . We must analyze the   insights obtained from our first two launches as a team and apply this   knowledge into future launch plans since this is the most effective and best   manner of approaching and executing solutions . Future launch designs   should reflect the knowledge acquired , the progress achieved , and get us   closer to a compelling solution that is ready for deployment . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 Agriculture is Africa 's backbone , accounting for more than half of the   country 's GDP in Kenya alone . This is really remarkable . Unfortunately , the   farmers who contributed to this outstanding figure continue to live in   poverty . This is due to a lack of knowledge about where to find markets for   their products , as well as a lack of knowledge about market prices , forcing   them to rely on exploitative middlemen who take advantage of the situation .   In addition , their revenue is diluted by a lengthy distribution network . I want   to built an online platform that uses mobile and web technology to connect   small - scale farmers with buyers . My goal is to develop a basic technology   that farmers can readily utilise , given that the majority of farmers reside in   rural locations with limited access to internet services . This initiative   involves IT staff and the marketing team , Because the initiative is new , it is   operated entirely by volunteers . This project 's timeline should be no more   than three months in order to allow our software development team enough   time to produce a prototype of the technology . Our partners will assist us   with structuring the initial version of the technology so that we may test it   with our primary consumers . Once we get the prototype , our marketing   team will assist us in doing our initial go - to - market study . 

 Selection 

 We have opted to use the learning launch tool as a group . This , we feel ,   will aid us in developing a simple yet effective system that our consumers   can simply traverse . We went through many design thinking exercises with   some farmers to create a go - to - market prototype . This task aided us in   deciding on the learning launch tool for our challenge . This tool will assist   us in going through an iterative process to enhance our solution . Working   with the prototype will allow us to test the concept on a broader group of   farmers . 

 Application 

 Our first launch focused on offering a smartphone - based mobile application   with great capabilities such as image capturing , chat , and location . This is   to guarantee that we get high - quality information on farm goods that   farmers want to sell . Our primary goal was to study farmers ' interactions   with the mobile app . This method assisted us in better understanding our   market ; many farmers appreciated the technology 's concept ; however , the 

 majority of them did not own a smartphone and had restricted or no internet   access owing to their remote geographical position . The majority of farmers   have a basic feature phone that ran the Symbian operating system . After   conducting extensive research on the farmers , we discovered that we   should have prioritized human - centered design above product - centered   design . We spent the next three days working with both our marketing and   IT teams , as well as the farmers , to enhance the technology so that it could   run on a feature phone . We considered all options before settling on   developing a USSD platform . Our second launch involved distributing the   new platform to a group of farmers to observe how they interacted with it .   Our main goal was to look around and see if there were any holes . This   method assisted us in better understanding our market and what our users   regarded basic . After evaluating the second platform , we conducted   interviews with the farmers who used it to learn about their experiences and   to see if the second prototype was simple to use . Our top aim was to make   the platform as user - friendly as possible for the farmers . 

 Insight 

 We created and evaluated our solutions using the learning tool . We were   able to update our mobile application to fulfil the expectations of our users   as a result of the learning process . We discovered that the farmers were   more at ease using the second mobile application as a result of this   procedure . The findings of this approach were utilized by our marketing   staff to re - strategize our marketing campaign . Moving forward , our   company will priorities human - centered design in order to improve our   products and services . 

 Approach 

 The learning launch is the best tool for our company . We must analyze the   insights obtained from our first two launches as a team and apply this   knowledge into future launch plans since this is the most effective and best   manner of approaching and executing solutions . Future launch designs   should reflect the knowledge acquired , the progress achieved , and get us   closer to a compelling solution that is ready for deployment .
### Output: 