I work for a multinational company in IT sector which is primarily focussed on offshore 

 development and also has a strategic services arm to enable customers to expand their 

 business globally . I am a part of the latter group therefore , my day to day activities 

 consist of producing market intelligence reports comprising of geography assessment , 

 competitor benchmarking , preparing GTM strategy and taking partial ownership of 

 execution too whenever needed . 

 I would like to take this case of a project where I used a design thinking approach 

 ( ofcourse I was not aware of this concept back then ) . 

 Challenge : 

 Our client wanted to enter into financial sector in market X for which they had developed 

 certain hypothesis . They wanted our help to validate the hypothesis . 

 The practice in our firm for such projects had always been relying on data gathered 

 through research . However , the challenges in this project were the novelty of the solution 

 and to define whether the problem which we had sought to solve through it actually did 

 exist amongst the users or not . There was no precedent to base our assumptions on . 

 Approach : 

 We knew that we had to take a very different approach to data collection . We had to use 

 a primary research technique which would enable us to understand the problem from a 

 human centered perspective . The useful insights which we were looking for could only 

 be achieved if we assimilated ourselves into the users journey by understanding their 

 problems . It had to be a mix of observation , questioning which resulted into useful 

 insights . 

 Application : 

 The design thinking tool that we adopted was mind- mapping which resulted into 

 personas . We had to first divide the customers into end - users and service providers who 

 would use it to provide service to then end - users . We interviewed the end - users and 

 asked the service providers who handle the system to provide inputs as what kind of 

 features they would like to see in the system . 

 Insight : 

 The insights that we acquired were quite remarkable which we could not have gotten 

 had we chosen to rely on insufficient secondary data or , age - old research techniques such 

 as questionnaires only . We were able to understand that each persona had a different 

 need for the same solution which made us devise features accordingly and create 

 targeted marketing campaigns . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: I work for a multinational company in IT sector which is primarily focussed on offshore 

 development and also has a strategic services arm to enable customers to expand their 

 business globally . I am a part of the latter group therefore , my day to day activities 

 consist of producing market intelligence reports comprising of geography assessment , 

 competitor benchmarking , preparing GTM strategy and taking partial ownership of 

 execution too whenever needed . 

 I would like to take this case of a project where I used a design thinking approach 

 ( ofcourse I was not aware of this concept back then ) . 

 Challenge : 

 Our client wanted to enter into financial sector in market X for which they had developed 

 certain hypothesis . They wanted our help to validate the hypothesis . 

 The practice in our firm for such projects had always been relying on data gathered 

 through research . However , the challenges in this project were the novelty of the solution 

 and to define whether the problem which we had sought to solve through it actually did 

 exist amongst the users or not . There was no precedent to base our assumptions on . 

 Approach : 

 We knew that we had to take a very different approach to data collection . We had to use 

 a primary research technique which would enable us to understand the problem from a 

 human centered perspective . The useful insights which we were looking for could only 

 be achieved if we assimilated ourselves into the users journey by understanding their 

 problems . It had to be a mix of observation , questioning which resulted into useful 

 insights . 

 Application : 

 The design thinking tool that we adopted was mind- mapping which resulted into 

 personas . We had to first divide the customers into end - users and service providers who 

 would use it to provide service to then end - users . We interviewed the end - users and 

 asked the service providers who handle the system to provide inputs as what kind of 

 features they would like to see in the system . 

 Insight : 

 The insights that we acquired were quite remarkable which we could not have gotten 

 had we chosen to rely on insufficient secondary data or , age - old research techniques such 

 as questionnaires only . We were able to understand that each persona had a different 

 need for the same solution which made us devise features accordingly and create 

 targeted marketing campaigns .
### Output: 