MIND MAPPING 

 Challenge : I am currently building an expense tracker application . I am collecting   data for the most common expenditures of people . Apart from the obvious areas that   I personally spend on and have seen people near me spend on I would like to take in   a broader perspective . I want this data to represent the minds of my customers and   give clear picture for my product direction . 

 Selection : The tool I have selected is mind mapping . It is a creative solution to   identify patterns that are visual and engaging so my insights would be more clear   and communicative to my challenge . I can see my outliers too and take that in   considerations for extensive categorizing . Spending money on small things is a quick   impulse than a meditative step . So an intuitive reaction would provide better results ,   this is where mind mapping comes in play . 

 Application : I visited the mall and asked few people to participate in my research .   They were asked to go round the mall and shop with a fixed amount , ( say 1000   rupees ) . They came back and pinned the receipts on a board . People that shopped   for similar items pinned and labelled that area . I carried this activity for 8 more days   in various other malls to build more pattern on the same board . I think I have   included the essence of mind mapping for this data collection of a large crowd . 

 Insight : The insight I obtained from mind mapping was that people tend to buy more   clothes as they were on sale , the home décor was the second to the groceries bought .   This tool made me accept so many categories that was considered trivial to me . The   customer wants were more wide spread than originally thought . Unless we interact   with the customer and understand the ethnography , the solution will be incomplete . 

 Approach : I have used the tool effectively but to increase the scope of the   observation I would include more people . Also , I would not just constrict the   location to malls . Another tool I would be using in future is learning launch for   confirming my analysis and testing my product for successful market   implementation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: MIND MAPPING 

 Challenge : I am currently building an expense tracker application . I am collecting   data for the most common expenditures of people . Apart from the obvious areas that   I personally spend on and have seen people near me spend on I would like to take in   a broader perspective . I want this data to represent the minds of my customers and   give clear picture for my product direction . 

 Selection : The tool I have selected is mind mapping . It is a creative solution to   identify patterns that are visual and engaging so my insights would be more clear   and communicative to my challenge . I can see my outliers too and take that in   considerations for extensive categorizing . Spending money on small things is a quick   impulse than a meditative step . So an intuitive reaction would provide better results ,   this is where mind mapping comes in play . 

 Application : I visited the mall and asked few people to participate in my research .   They were asked to go round the mall and shop with a fixed amount , ( say 1000   rupees ) . They came back and pinned the receipts on a board . People that shopped   for similar items pinned and labelled that area . I carried this activity for 8 more days   in various other malls to build more pattern on the same board . I think I have   included the essence of mind mapping for this data collection of a large crowd . 

 Insight : The insight I obtained from mind mapping was that people tend to buy more   clothes as they were on sale , the home décor was the second to the groceries bought .   This tool made me accept so many categories that was considered trivial to me . The   customer wants were more wide spread than originally thought . Unless we interact   with the customer and understand the ethnography , the solution will be incomplete . 

 Approach : I have used the tool effectively but to increase the scope of the   observation I would include more people . Also , I would not just constrict the   location to malls . Another tool I would be using in future is learning launch for   confirming my analysis and testing my product for successful market   implementation .
### Output: 