Sarai Diaz 

 1 . Challenge 

 We received a Housing Project in which the local citizens of a community were opposed   because they think it will affect the environment thanks to the corrupted information some   people has spread . The challenge the company presented us was to change the perception   of the Project in that community to have their support when the construction finally started . 

 2 . Selection 

 I selected visualization because in order to change their perception first I need to   understand the real needs and concerns of the people and identify the messages they have   received from the opposing groups that are currently affecting the image of the Project . 

 3 . Application 

 First , I needed to enlist all the stakeholders involved because it was not only the immediate   community but while digging I found out there also there were political interest , local   government , schools , and all kind of organizations that needed to be included in the   campaign . Then I needed to know what the people thought about the project in a deeply   perspective , because I could n’t change what I did n’t know they think . That took me to small   interviews with key actor of the community and the identified groups to better understand   what we were dealing with , to let them express themselves , in these interviews we used   pictures of the project that lead us to emotions , when we showed images of the project   people were : angry , frustrated , sad and some of them tired of hearing about the project . 

 4 . Insight 

 After that process I realized that the real mission was not to change their perception of the   Project but it was to really inform them of what was going to happen without the alarm ,   misconceptions and mistakes the other group had already told them , people were angry ,   sad , frustrated about the project . Also , being able to translate “ the bad image of the   project ” into something more specific like emotions , let me realize we needed an innovative   approach to capture their attention to be able to provide them the information . 

 5 . Approach 

 Visualization is key before starting any activity to really understand what you are dealing   with and finding the best strategies to tackle it , but the problem is it takes time and your   boss , your client , or the one paying you will ask for immediate actions and immediate   results . So one of the most important things I would do next when I need to use visualization   is first sensibilize of the importance of visualization as a tool , not to guarantee success , but   to understand the challenge , your audience and guide you to a better solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Sarai Diaz
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Sarai Diaz 

 1 . Challenge 

 We received a Housing Project in which the local citizens of a community were opposed   because they think it will affect the environment thanks to the corrupted information some   people has spread . The challenge the company presented us was to change the perception   of the Project in that community to have their support when the construction finally started . 

 2 . Selection 

 I selected visualization because in order to change their perception first I need to   understand the real needs and concerns of the people and identify the messages they have   received from the opposing groups that are currently affecting the image of the Project . 

 3 . Application 

 First , I needed to enlist all the stakeholders involved because it was not only the immediate   community but while digging I found out there also there were political interest , local   government , schools , and all kind of organizations that needed to be included in the   campaign . Then I needed to know what the people thought about the project in a deeply   perspective , because I could n’t change what I did n’t know they think . That took me to small   interviews with key actor of the community and the identified groups to better understand   what we were dealing with , to let them express themselves , in these interviews we used   pictures of the project that lead us to emotions , when we showed images of the project   people were : angry , frustrated , sad and some of them tired of hearing about the project . 

 4 . Insight 

 After that process I realized that the real mission was not to change their perception of the   Project but it was to really inform them of what was going to happen without the alarm ,   misconceptions and mistakes the other group had already told them , people were angry ,   sad , frustrated about the project . Also , being able to translate “ the bad image of the   project ” into something more specific like emotions , let me realize we needed an innovative   approach to capture their attention to be able to provide them the information . 

 5 . Approach 

 Visualization is key before starting any activity to really understand what you are dealing   with and finding the best strategies to tackle it , but the problem is it takes time and your   boss , your client , or the one paying you will ask for immediate actions and immediate   results . So one of the most important things I would do next when I need to use visualization   is first sensibilize of the importance of visualization as a tool , not to guarantee success , but   to understand the challenge , your audience and guide you to a better solution .
### Output: 