Challenge 

 Our company wanted to develop a medical imaging software which convert 2D CT / MRI slices to 3D   visualization . This kind of softwares are provided to the hospitals by Medical Imaging equipment   vendors and system requirements are high for such softwares due to large amount of data and 3D   visualization .   Company wanted to develop optimized version of that software for PC / laptop use .   Targeted customers are medical students , university professors and doctors . 

 Selection 

 Company is trying to create a new market and there are lot of unknowns both technical and non- technical . We have decided to do a fail fast experiment and selected learning launch tool . 

 Application 

 Marketing and Software teams brainstorm the idea and came up with the key assumptions . Together we   prioritized the assumptions . Prioritization was important because we wanted to come up with the   prototype quickly and at the same time address the high value problems . We have decided to create a   prototype to address 2 key assumptions 

 1 . Value creation : Software we develop meet the performance expectations of the target 

 customers 

 2 . Amount which target customers are willing to pay can cover company ’s R&D cost and margin 

 expectations 

 Software team created a prototype with minimum and essential functionalities to address the key   assumptions . Prototype supported one image format and the important feature of 3D visualization . We   have selected one country to do the learning launch and initially there was a long list of customers for   learning launch . We have sifted the list to the people who think can best express their opinions and even   challenge the idea . Also , we did n’t want to share the idea with a large number of people due to   intellectual property concerns . We finally selected 15 people from different segments of target   customers – students , doctors and professors . We gave the prototype to them and our marketing and   software teams collected feedback from them . 

 Insight & Approach 

 Leaning launch gave us insights about customers and their expectations . Even though customers liked   the idea of a handy visualization software , some of them , especially students were not impressed with   the performance of the software . 3D visualization was consuming system resources which concerned   them . It was well received by doctors who gave additional suggestions like feature to measure body   organs . Also marketing team identified that the price expectations of students are not matching with   company ’s profit margin expectations . Based on the inputs , we have decided to pivot the idea including   reassessing the customer segment . 

 We have limited ourselves to only one country to do the learning launch . I think we should have   included some other countries too . We took more time than expected to develop the prototype . It is   very important to get organization commitment about the resource needs of the project before we   start . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 Our company wanted to develop a medical imaging software which convert 2D CT / MRI slices to 3D   visualization . This kind of softwares are provided to the hospitals by Medical Imaging equipment   vendors and system requirements are high for such softwares due to large amount of data and 3D   visualization .   Company wanted to develop optimized version of that software for PC / laptop use .   Targeted customers are medical students , university professors and doctors . 

 Selection 

 Company is trying to create a new market and there are lot of unknowns both technical and non- technical . We have decided to do a fail fast experiment and selected learning launch tool . 

 Application 

 Marketing and Software teams brainstorm the idea and came up with the key assumptions . Together we   prioritized the assumptions . Prioritization was important because we wanted to come up with the   prototype quickly and at the same time address the high value problems . We have decided to create a   prototype to address 2 key assumptions 

 1 . Value creation : Software we develop meet the performance expectations of the target 

 customers 

 2 . Amount which target customers are willing to pay can cover company ’s R&D cost and margin 

 expectations 

 Software team created a prototype with minimum and essential functionalities to address the key   assumptions . Prototype supported one image format and the important feature of 3D visualization . We   have selected one country to do the learning launch and initially there was a long list of customers for   learning launch . We have sifted the list to the people who think can best express their opinions and even   challenge the idea . Also , we did n’t want to share the idea with a large number of people due to   intellectual property concerns . We finally selected 15 people from different segments of target   customers – students , doctors and professors . We gave the prototype to them and our marketing and   software teams collected feedback from them . 

 Insight & Approach 

 Leaning launch gave us insights about customers and their expectations . Even though customers liked   the idea of a handy visualization software , some of them , especially students were not impressed with   the performance of the software . 3D visualization was consuming system resources which concerned   them . It was well received by doctors who gave additional suggestions like feature to measure body   organs . Also marketing team identified that the price expectations of students are not matching with   company ’s profit margin expectations . Based on the inputs , we have decided to pivot the idea including   reassessing the customer segment . 

 We have limited ourselves to only one country to do the learning launch . I think we should have   included some other countries too . We took more time than expected to develop the prototype . It is   very important to get organization commitment about the resource needs of the project before we   start .
### Output: 