Challange Two years ago my company made a decision to forma a R&D team and launch the project of the   new medical device which will allow to offer remote monitoring services to the patients undergoing   the „ X ” therapy . It was obvious that there is a room for improvement in currently available services    and new technology could change the „ X ” therapy . Corporate Strategy Department has identiﬁed a   niche on the market that none of the competitors was interested in that time . The project team has   came - up with the list of key features of new product , has determined the key elements of the   medical procedure for therapy „ X ” , has identiﬁed all legislation requirements applicable to this   category of medical products , and identiﬁed patients , healthcare professionals and insurers   ( providing a healthcare insurance to the patients ) as a key stakeholders including their plausible   needs . Based on above information the R&D department has prepared a product prototype for   clinical tests , and afterwards preproduction model that could be used for real case tests on   patients . Since no one before has offered a product for this market segment it was very difﬁcult to establish   a detailed business model ( BM ) for this product . Main elements of BM were obvious but there was   a list of details which were critical for new product to succeed . The key challenge of the ﬁnal stage   of the project was to gather missing information required to ﬁnalise the business model . The   company had already relation with more than 100 clinics across country , and with all major insurers   providing ﬁnancing for healthcare services offered to the patients . 

 Selection It was not clear what is the optimum business model for such a cutting - edge technology . However   for the team it was clear that missing information can be gathered in the ﬁeld . During clinical tests   the team has conﬁrmed the effectiveness of the new technology . But now they were looking for   answer to the question : What will work from the business point of view ? They decided to use   Learning Launch to ﬁnd the answers .   Learning launch is the best tool to obtain an answers for the questions which require the ﬁeld   research or the experiment representing real life scenarios . It was presented in module 4 of the   Design Thinking course and it is tool number 10 of all tools proposed by the Design Thinking   methodology . 

 Application The team had three questions they wanted to ﬁnd answers for :   - What is the impression of the healthcare professionals about new product ?   - What are the details of the business model for the service that will use the new technology ? - What is the optimum ﬁnancing model for the service that insurer should use ? 

 The ﬁrst learning launch was designed to obtain answers to question one and two . 5 clinics were   chosen with the longest cooperation history with the company . The system was introduced to   healthcare professionals in the clinics and they were asked to us the product for patients   monitoring for two months . During that period once a week company ’s sales person was contacting   with the clinic and collecting feedback to questions from the specially designed survey and   collected also all process participants impressions . During the ﬁrst launch sales team was also   collecting information required to workout with insurers an optimum ﬁnancing model .   After the ﬁrst launch was completed the sales team started negotiations of new insurance with the   insurers , which will provide ﬁnancing for the new „ X ” therapy monitoring service . Also BM was   ﬁnalised based on gathered in surveys information . In order to get a ﬁnal conﬁrmation of the business model the second learning launch was designed   and launched in 10 clinics across the country .   It also lasted for two months and once a week   company ’s sales person was contacting with the each clinic participating in the pilot project , and   collecting feedback to questions from the specially designed survey and collected also all process   participants impressions . During this period new product was used for the patients ’ monitoring as it   was intended by the company . Two learning launches allowed to the project team to gather all missing information and close all   opens items related with BM and ﬁnancing model . 

 Insights Two learning launches were a perfect tool to test assumptions deﬁned on the previous project   phases . This tool is very useful before roll - out of all kind of the products or services that are novelty   on the market and in cases when it is very difﬁcult to predict customers reaction on the new   product . It is also perfect tool to test a concepts that require ﬁeld tests , with involvement of the end   users , tests that are required before product will be ofﬁcially rolled - out to the broad market .   Especially in medical devices industry it s a very helpful tool that helps to avoid costly mistakes   during new cutting - edge product introductions . Thanks to the insights from two conducted learning launches it was possible for the project team to   adjust business model , and prepare ﬁnancing model for the service before product was ofﬁcially   announced to the market . As a result the company could offer new product during roll - out with the   optimum ﬁnancing and business model at that time . 

 Approach According to the team the learning launch is the single most effective tool that can solve the   challenge the team was facing within design thinking methodology . In case described above the   experiments conducted in real life environment , involving end users and key stakeholders are   always the most effective way to test end product business model . The insights and experience   collected during project is valuable lesson for the team , and will be used by the project participants   for continuous improvement of the tolls used within company . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challange Two years ago my company made a decision to forma a R&D team and launch the project of the   new medical device which will allow to offer remote monitoring services to the patients undergoing   the „ X ” therapy . It was obvious that there is a room for improvement in currently available services    and new technology could change the „ X ” therapy . Corporate Strategy Department has identiﬁed a   niche on the market that none of the competitors was interested in that time . The project team has   came - up with the list of key features of new product , has determined the key elements of the   medical procedure for therapy „ X ” , has identiﬁed all legislation requirements applicable to this   category of medical products , and identiﬁed patients , healthcare professionals and insurers   ( providing a healthcare insurance to the patients ) as a key stakeholders including their plausible   needs . Based on above information the R&D department has prepared a product prototype for   clinical tests , and afterwards preproduction model that could be used for real case tests on   patients . Since no one before has offered a product for this market segment it was very difﬁcult to establish   a detailed business model ( BM ) for this product . Main elements of BM were obvious but there was   a list of details which were critical for new product to succeed . The key challenge of the ﬁnal stage   of the project was to gather missing information required to ﬁnalise the business model . The   company had already relation with more than 100 clinics across country , and with all major insurers   providing ﬁnancing for healthcare services offered to the patients . 

 Selection It was not clear what is the optimum business model for such a cutting - edge technology . However   for the team it was clear that missing information can be gathered in the ﬁeld . During clinical tests   the team has conﬁrmed the effectiveness of the new technology . But now they were looking for   answer to the question : What will work from the business point of view ? They decided to use   Learning Launch to ﬁnd the answers .   Learning launch is the best tool to obtain an answers for the questions which require the ﬁeld   research or the experiment representing real life scenarios . It was presented in module 4 of the   Design Thinking course and it is tool number 10 of all tools proposed by the Design Thinking   methodology . 

 Application The team had three questions they wanted to ﬁnd answers for :   - What is the impression of the healthcare professionals about new product ?   - What are the details of the business model for the service that will use the new technology ? - What is the optimum ﬁnancing model for the service that insurer should use ? 

 The ﬁrst learning launch was designed to obtain answers to question one and two . 5 clinics were   chosen with the longest cooperation history with the company . The system was introduced to   healthcare professionals in the clinics and they were asked to us the product for patients   monitoring for two months . During that period once a week company ’s sales person was contacting   with the clinic and collecting feedback to questions from the specially designed survey and   collected also all process participants impressions . During the ﬁrst launch sales team was also   collecting information required to workout with insurers an optimum ﬁnancing model .   After the ﬁrst launch was completed the sales team started negotiations of new insurance with the   insurers , which will provide ﬁnancing for the new „ X ” therapy monitoring service . Also BM was   ﬁnalised based on gathered in surveys information . In order to get a ﬁnal conﬁrmation of the business model the second learning launch was designed   and launched in 10 clinics across the country .   It also lasted for two months and once a week   company ’s sales person was contacting with the each clinic participating in the pilot project , and   collecting feedback to questions from the specially designed survey and collected also all process   participants impressions . During this period new product was used for the patients ’ monitoring as it   was intended by the company . Two learning launches allowed to the project team to gather all missing information and close all   opens items related with BM and ﬁnancing model . 

 Insights Two learning launches were a perfect tool to test assumptions deﬁned on the previous project   phases . This tool is very useful before roll - out of all kind of the products or services that are novelty   on the market and in cases when it is very difﬁcult to predict customers reaction on the new   product . It is also perfect tool to test a concepts that require ﬁeld tests , with involvement of the end   users , tests that are required before product will be ofﬁcially rolled - out to the broad market .   Especially in medical devices industry it s a very helpful tool that helps to avoid costly mistakes   during new cutting - edge product introductions . Thanks to the insights from two conducted learning launches it was possible for the project team to   adjust business model , and prepare ﬁnancing model for the service before product was ofﬁcially   announced to the market . As a result the company could offer new product during roll - out with the   optimum ﬁnancing and business model at that time . 

 Approach According to the team the learning launch is the single most effective tool that can solve the   challenge the team was facing within design thinking methodology . In case described above the   experiments conducted in real life environment , involving end users and key stakeholders are   always the most effective way to test end product business model . The insights and experience   collected during project is valuable lesson for the team , and will be used by the project participants   for continuous improvement of the tolls used within company .
### Output: 