Learning Launch 

 Design Tool Application 

 Challenge     I work for the Telecommunications Company in the Product Development Department and our   challenge was to increase the amount of TV packages upselling - to motivate customers to   upgrade their TV packages on more expensive ones that included more TV channels .   There already were several methods of package upgrade for customers , such as : online - via   Self - Care Portal and offline - with the help of Call Center and/or Service Center operator .    Despite of the active marketing communication , some important amount of TV subscribers did   not realize that there was a variety of TV channels except the ones they already had activated .   There also was a discomfort while watching TV to switch to another device or call the hotline   operator ( I am not even saying anything about visiting Company ’s Service Center ) , get   information about other TV channels / Packages and then purchase it .   We realized that the best way for customers to activate additional TV packages was while   watching TV and decided to develop TV Upsell function that enabled customers to preview and   watch all the available TV channels during 2 minutes / each channel and then activate the   desired package directly from TV interface .       Selection     Idea seemed very fascinating , but still we did not know the customers reaction and readiness to   use the function . It needed to test in all aspects starting from the idea , ending to the interface ,   while we started technical development process .   We decided to use a learning launch tool to test the function in several amount of real   customers and research how their needs would have been satisfied using this function .       Application     The first thing we have done before testing the real customers was that we have introduced the   idea to the several colleagues from different departments , including : Marketing , PR , Sales ,   Customer Relationships and Customer Services .    After their opinion and recommendations , refined idea was tested among the real TV customers .    We have created an interface prototype where was represented the function whole working   process : how the upselling channels were given in the TV interface in the channels list , how   customer had the opportunity to preview the desired channel during 2 minutes , how the   package purchase window was given in the interface and how the package activation process   looked like . 

 The idea and prototype testing was conducted among focus group with 10 individuals . The   questions we asked the customers were open . They were discussing about the new feature with   great interest and excitement .    This method of testing very much helped us to identify main strengths and weaknesses of the   feature .       Insight     As we applied the learning launch tool , we realized that overall the idea was very successful but   still there were several things we had to modify in order to satisfy customers ’ needs . Particularly ,   we thought that upselling channels should have been viewed while channel zapping ( while   quickly switching between different TV channels to find something interesting to watch to ) but   this feature caused irritation among users . Also we thought that upselling channels had to be   given disordered way on the TV interface channels list , but this also did not like users as they   saw it like a barrier to preview their available channels list . So we improved both features and   did not implement in the way we planned it .       Approach     Our team permanently uses several design thinking activities / tools and in this case the learning   launch was definitely the appropriate one .    However I would try to modify the process of using learning launch tool for another time : I would   have increased the number of test customers and added face to face interviews as well . The   reason is that during group researches individuals more or less influence on each other ’s   opinion . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Design Tool Application 

 Challenge     I work for the Telecommunications Company in the Product Development Department and our   challenge was to increase the amount of TV packages upselling - to motivate customers to   upgrade their TV packages on more expensive ones that included more TV channels .   There already were several methods of package upgrade for customers , such as : online - via   Self - Care Portal and offline - with the help of Call Center and/or Service Center operator .    Despite of the active marketing communication , some important amount of TV subscribers did   not realize that there was a variety of TV channels except the ones they already had activated .   There also was a discomfort while watching TV to switch to another device or call the hotline   operator ( I am not even saying anything about visiting Company ’s Service Center ) , get   information about other TV channels / Packages and then purchase it .   We realized that the best way for customers to activate additional TV packages was while   watching TV and decided to develop TV Upsell function that enabled customers to preview and   watch all the available TV channels during 2 minutes / each channel and then activate the   desired package directly from TV interface .       Selection     Idea seemed very fascinating , but still we did not know the customers reaction and readiness to   use the function . It needed to test in all aspects starting from the idea , ending to the interface ,   while we started technical development process .   We decided to use a learning launch tool to test the function in several amount of real   customers and research how their needs would have been satisfied using this function .       Application     The first thing we have done before testing the real customers was that we have introduced the   idea to the several colleagues from different departments , including : Marketing , PR , Sales ,   Customer Relationships and Customer Services .    After their opinion and recommendations , refined idea was tested among the real TV customers .    We have created an interface prototype where was represented the function whole working   process : how the upselling channels were given in the TV interface in the channels list , how   customer had the opportunity to preview the desired channel during 2 minutes , how the   package purchase window was given in the interface and how the package activation process   looked like . 

 The idea and prototype testing was conducted among focus group with 10 individuals . The   questions we asked the customers were open . They were discussing about the new feature with   great interest and excitement .    This method of testing very much helped us to identify main strengths and weaknesses of the   feature .       Insight     As we applied the learning launch tool , we realized that overall the idea was very successful but   still there were several things we had to modify in order to satisfy customers ’ needs . Particularly ,   we thought that upselling channels should have been viewed while channel zapping ( while   quickly switching between different TV channels to find something interesting to watch to ) but   this feature caused irritation among users . Also we thought that upselling channels had to be   given disordered way on the TV interface channels list , but this also did not like users as they   saw it like a barrier to preview their available channels list . So we improved both features and   did not implement in the way we planned it .       Approach     Our team permanently uses several design thinking activities / tools and in this case the learning   launch was definitely the appropriate one .    However I would try to modify the process of using learning launch tool for another time : I would   have increased the number of test customers and added face to face interviews as well . The   reason is that during group researches individuals more or less influence on each other ’s   opinion .
### Output: 