Digital marketing –   Visualization 

 Challenge & Selection    Digital marketing has become a powerful growth driver ; it interacts with every aspect of the   business , drives gains at both ends of the sales funnel and provides undeniable business value .   But new technologies and tactics vary in use and impact , creating new challenges for modern   marketing and sales leaders . 

 There are many more challenges in Digital marketing    in addition to the above specified   issues . More challenges get revealed as the actual data mining process starts and the success of   data mining lies in overcoming all these challenges 

 Application    While traditional marketing might exist in print ads , phone communication , or phsycial   marketing , digital marketing can occur electronically and online . This means that there are a   number of endless possibilities for brands including email , video , social media , or website- based marketing opportunities . 

 The is the process of optimizing your website to " rank " higher in search engine results pages , 

 thereby increasing the amount of organic ( or free ) traffic your website receives . The channels 

 that benefit from SEO include websites , blogs , and info graphics . 

 There are a number of ways to approach SEO in order to generate qualified traffic to your 

 website . These include : 

 On page SEO : This type of SEO focuses on all of the content that exists " on the page " when 

 looking at a website . By researching keywords for their search volume and intent ( or 

 meaning ) , you can answer questions for readers and rank higher on the search engine results 

 pages ( SERPs ) those questions produce . 

 Off page SEO : This type of SEO focuses on all of the activity that takes place " off the page " 

 when looking to optimize your website . " What activity not on my own website could affect 

 my ranking ? " You might ask . The answer is inbound links , also known as backlinks . The 

 number of publishers that link to you , and the relative " authority " of those publishers , affect 

 how highly you rank for the keywords you care about . By networking with other publishers , 

 writing guest posts on these websites ( and linking back to your website ) , and generating 

 external attention , you can earn the backlinks you need to move your website up on all the 

 right SERPs . 

 Technical SEO : This type of SEO focuses on the backend of your website , and how your 

 pages are coded . Image compression , structured data , and CSS file optimization are all forms 

 of technical SEO that can increase your website 's loading speed -- an important ranking 

 factor in the eyes of search engines like Google . 

 Insight & Approach 

 Content Marketing denotes the creation and promotion of content assets for   the purpose of generating brand awareness , traffic growth , lead generation ,   and customers . The channels that can play a part in your content marketing   strategy include : 

 Blog posts : Writing and publishing articles on a company blog helps you demonstrate your 

 industry expertise and generates organic search traffic for your business . This ultimately 

 gives you more opportunities to convert website visitors into leads for your sales team . 

 Ebooks and whitepapers : Ebooks , whitepapers , and similar long - form content helps further 

 educate website visitors . It also allows you to exchange content for a reader 's contact 

 information , generating leads for your company and moving people through the buyer 's 

 journey . 

 Infographics : Sometimes , readers want you to show , not tell . Infographics are a form of 

 visual content that helps website visitors visualize a concept you want to help them learn . 

 The future of SEO requires marketers to : 

 o Consider the brand as a whole . 

 o Understand how they can sell the message to the right audience . 

 o Fill in the gaps to educate users and get seen in the right channels . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Digital marketing –   Visualization 

 Challenge & Selection    Digital marketing has become a powerful growth driver ; it interacts with every aspect of the   business , drives gains at both ends of the sales funnel and provides undeniable business value .   But new technologies and tactics vary in use and impact , creating new challenges for modern   marketing and sales leaders . 

 There are many more challenges in Digital marketing    in addition to the above specified   issues . More challenges get revealed as the actual data mining process starts and the success of   data mining lies in overcoming all these challenges 

 Application    While traditional marketing might exist in print ads , phone communication , or phsycial   marketing , digital marketing can occur electronically and online . This means that there are a   number of endless possibilities for brands including email , video , social media , or website- based marketing opportunities . 

 The is the process of optimizing your website to " rank " higher in search engine results pages , 

 thereby increasing the amount of organic ( or free ) traffic your website receives . The channels 

 that benefit from SEO include websites , blogs , and info graphics . 

 There are a number of ways to approach SEO in order to generate qualified traffic to your 

 website . These include : 

 On page SEO : This type of SEO focuses on all of the content that exists " on the page " when 

 looking at a website . By researching keywords for their search volume and intent ( or 

 meaning ) , you can answer questions for readers and rank higher on the search engine results 

 pages ( SERPs ) those questions produce . 

 Off page SEO : This type of SEO focuses on all of the activity that takes place " off the page " 

 when looking to optimize your website . " What activity not on my own website could affect 

 my ranking ? " You might ask . The answer is inbound links , also known as backlinks . The 

 number of publishers that link to you , and the relative " authority " of those publishers , affect 

 how highly you rank for the keywords you care about . By networking with other publishers , 

 writing guest posts on these websites ( and linking back to your website ) , and generating 

 external attention , you can earn the backlinks you need to move your website up on all the 

 right SERPs . 

 Technical SEO : This type of SEO focuses on the backend of your website , and how your 

 pages are coded . Image compression , structured data , and CSS file optimization are all forms 

 of technical SEO that can increase your website 's loading speed -- an important ranking 

 factor in the eyes of search engines like Google . 

 Insight & Approach 

 Content Marketing denotes the creation and promotion of content assets for   the purpose of generating brand awareness , traffic growth , lead generation ,   and customers . The channels that can play a part in your content marketing   strategy include : 

 Blog posts : Writing and publishing articles on a company blog helps you demonstrate your 

 industry expertise and generates organic search traffic for your business . This ultimately 

 gives you more opportunities to convert website visitors into leads for your sales team . 

 Ebooks and whitepapers : Ebooks , whitepapers , and similar long - form content helps further 

 educate website visitors . It also allows you to exchange content for a reader 's contact 

 information , generating leads for your company and moving people through the buyer 's 

 journey . 

 Infographics : Sometimes , readers want you to show , not tell . Infographics are a form of 

 visual content that helps website visitors visualize a concept you want to help them learn . 

 The future of SEO requires marketers to : 

 o Consider the brand as a whole . 

 o Understand how they can sell the message to the right audience . 

 o Fill in the gaps to educate users and get seen in the right channels .
### Output: 