Robin Duffy Reﬂection Assignment January 17 , 2017 

 Challenge : Getting our technology organization moving to experiment with   design thinking    I work for a large Fortune 500 company , and in our technology organization , we   have been transforming our approach to developing software and systems that   support our business to be more agile and more product - oriented .    We have   worked to change our vocabulary to talk more about the business value of our   initiatives .    I was the architect of a business value model that helps us to   consider the needs of diﬀerent stakeholders and the diﬀerent kinds of value that   can be created for them .    But our eﬀorts to date have not been as clearly connected to customer needs as   we would like , and we need to develop a stronger discipline around   experimentation and speed to insight .    We have had some of the right ideas for   what is needed , but not enough customer - centric focus and insight to inform   and prioritize our eﬀorts and place our bets most eﬀectively on the technologies   that will make the biggest diﬀerence for our customers .    My challenge has been to engage the key technology leaders in our business to   understand and embrace the use of design thinking approaches and tools , and   to agree to practice them on key strategic initiatives in their business and   technology areas .    Selection :      What I discovered in this course , that was most helpful to me , are some ways to   articulate to these key business leaders why design thinking is important , which   kinds of business initiatives will most beneﬁt from using these tools , and an   introduction to tools for visualization .    Because we are just beginning , the part of   the course that beneﬁted me most was the information in Week 1 , speciﬁcally   the “ Introduction to Design Thinking ” , the “ Challenges Best Suited for Design   Thinking ” and the “ Visualization Tool ” segments .    Application :    I took the key information from those segments and developed Power Point   slides to tell the story of why using design thinking will help us to be more   customer - centric , better focused on the most important items , and quicker to   learn through experimentation and adjustment .    In particular , I highlighted which   kinds of business initiatives we should lean into ﬁrst , where the tools would be   of most beneﬁt .    I demonstrated the use of several visualization tools on our own   eﬀort to improve customer centricity – personas , customer journeys , “ jobs to be 

 Robin Duffy Reﬂection Assignment January 17 , 2017 

 done ” , a lean business canvas , as well as tools to pin down key shared   assumptions and potential economic value .    Insight :    The key insight that I gained , both from selling design thinking to these business   leaders , and from applying some of the visualization tools , is just how varied the   needs of various “ customers ” or stakeholders are , and how certain types of   business needs lend themselves mostly eﬀectively to design thinking – human- centered , “ wicked problems ” without easy solutions , little relevant historical   data , and lots of possible solutions to consider .    Working with these leaders , we   identiﬁed several pilot areas that met this proﬁle , where these tools can help   save time by pinning down exactly what we ’re trying to solve , and then iterating   to ﬁnd the best route .    Approach :    I think the approach that we took to selling the design thinking approach and   use of the tools to our key technology leaders was eﬀective , and I would n’t have   changed much , except to perhaps approach those leaders sooner with the   same information .    One improvement that we could have made was presenting   an end to end example of a live business problem , using all the tools in   question .    We illustrated the use of several of the tools with a live business   example , but could have extended it a little further into a few more of the tools ,   which we illustrated conceptually . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Robin Duffy, Robin Duffy
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Robin Duffy Reﬂection Assignment January 17 , 2017 

 Challenge : Getting our technology organization moving to experiment with   design thinking    I work for a large Fortune 500 company , and in our technology organization , we   have been transforming our approach to developing software and systems that   support our business to be more agile and more product - oriented .    We have   worked to change our vocabulary to talk more about the business value of our   initiatives .    I was the architect of a business value model that helps us to   consider the needs of diﬀerent stakeholders and the diﬀerent kinds of value that   can be created for them .    But our eﬀorts to date have not been as clearly connected to customer needs as   we would like , and we need to develop a stronger discipline around   experimentation and speed to insight .    We have had some of the right ideas for   what is needed , but not enough customer - centric focus and insight to inform   and prioritize our eﬀorts and place our bets most eﬀectively on the technologies   that will make the biggest diﬀerence for our customers .    My challenge has been to engage the key technology leaders in our business to   understand and embrace the use of design thinking approaches and tools , and   to agree to practice them on key strategic initiatives in their business and   technology areas .    Selection :      What I discovered in this course , that was most helpful to me , are some ways to   articulate to these key business leaders why design thinking is important , which   kinds of business initiatives will most beneﬁt from using these tools , and an   introduction to tools for visualization .    Because we are just beginning , the part of   the course that beneﬁted me most was the information in Week 1 , speciﬁcally   the “ Introduction to Design Thinking ” , the “ Challenges Best Suited for Design   Thinking ” and the “ Visualization Tool ” segments .    Application :    I took the key information from those segments and developed Power Point   slides to tell the story of why using design thinking will help us to be more   customer - centric , better focused on the most important items , and quicker to   learn through experimentation and adjustment .    In particular , I highlighted which   kinds of business initiatives we should lean into ﬁrst , where the tools would be   of most beneﬁt .    I demonstrated the use of several visualization tools on our own   eﬀort to improve customer centricity – personas , customer journeys , “ jobs to be 

 Robin Duffy Reﬂection Assignment January 17 , 2017 

 done ” , a lean business canvas , as well as tools to pin down key shared   assumptions and potential economic value .    Insight :    The key insight that I gained , both from selling design thinking to these business   leaders , and from applying some of the visualization tools , is just how varied the   needs of various “ customers ” or stakeholders are , and how certain types of   business needs lend themselves mostly eﬀectively to design thinking – human- centered , “ wicked problems ” without easy solutions , little relevant historical   data , and lots of possible solutions to consider .    Working with these leaders , we   identiﬁed several pilot areas that met this proﬁle , where these tools can help   save time by pinning down exactly what we ’re trying to solve , and then iterating   to ﬁnd the best route .    Approach :    I think the approach that we took to selling the design thinking approach and   use of the tools to our key technology leaders was eﬀective , and I would n’t have   changed much , except to perhaps approach those leaders sooner with the   same information .    One improvement that we could have made was presenting   an end to end example of a live business problem , using all the tools in   question .    We illustrated the use of several of the tools with a live business   example , but could have extended it a little further into a few more of the tools ,   which we illustrated conceptually .
### Output: 