Challenge 

 As a product developer we are always looking to respond to consumer preferences and concerns .    Through the last years , juice companies have seen a decline in the intend of purchasing 100 % juices . In   this case , the challenge is to create a strategy to respond to the decline in fruit juice purchasing .    Marketing has already been doing the research on consumer behaviour using journal mapping and has   gathered excellent data . 

 Selection 

 Since marketing had already collected data during their journal mapping , we find out that the best way   to analyze this data is by using the mind mapping tool .   This tool allows us to find patterns and insights   that will contribute to understand our consumers concerns . 

 Application 

 Stakeholders were invited to a group session .   Marketing explained how they performed the journal   mapping and lay out the consumers comments and answers to their intent of purchasing fruit juice on   the walls .   The participants were asked to walk around the room and without talking to each other   create categories using colour coded post - it notes .   Then , participants were divided in groups and asked   to talked about their finding and create clusters of their categories , for example “ weight control ” ,   “ prefer to drink water ” . Then they were asked to ask the why ’s of these categories in order to find out   connections between clusters , for example “ fruit juices are perceive as high sugar drinks ” . 

 Insight 

 We find out that adult consumers are switching drink preferences to water , tea or coffee .   In some   cases , parents prefer to give kids water but ironically when kids are sick , they give them apple juice for   hydration and its vitamin C content . This design thinking tool help us understand that even though   people perceived fruit juices as high sugar beverages , there is a white space to add functional   ingredients such as vitamins , antioxidants and other nutritional ingredients that will increase their   intend of purchase . 

 Approach 

 For this challenge , mind mapping was a good tool to use , since it helped us understand the data through   the eyes of the other stakeholders . It was also a fun tool to use as you get to interact and understand   other people ’s point of view of the challenge .   In this case , we got good insights of our challenge and   now we are able to translate this insight into a brain storming session . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 As a product developer we are always looking to respond to consumer preferences and concerns .    Through the last years , juice companies have seen a decline in the intend of purchasing 100 % juices . In   this case , the challenge is to create a strategy to respond to the decline in fruit juice purchasing .    Marketing has already been doing the research on consumer behaviour using journal mapping and has   gathered excellent data . 

 Selection 

 Since marketing had already collected data during their journal mapping , we find out that the best way   to analyze this data is by using the mind mapping tool .   This tool allows us to find patterns and insights   that will contribute to understand our consumers concerns . 

 Application 

 Stakeholders were invited to a group session .   Marketing explained how they performed the journal   mapping and lay out the consumers comments and answers to their intent of purchasing fruit juice on   the walls .   The participants were asked to walk around the room and without talking to each other   create categories using colour coded post - it notes .   Then , participants were divided in groups and asked   to talked about their finding and create clusters of their categories , for example “ weight control ” ,   “ prefer to drink water ” . Then they were asked to ask the why ’s of these categories in order to find out   connections between clusters , for example “ fruit juices are perceive as high sugar drinks ” . 

 Insight 

 We find out that adult consumers are switching drink preferences to water , tea or coffee .   In some   cases , parents prefer to give kids water but ironically when kids are sick , they give them apple juice for   hydration and its vitamin C content . This design thinking tool help us understand that even though   people perceived fruit juices as high sugar beverages , there is a white space to add functional   ingredients such as vitamins , antioxidants and other nutritional ingredients that will increase their   intend of purchase . 

 Approach 

 For this challenge , mind mapping was a good tool to use , since it helped us understand the data through   the eyes of the other stakeholders . It was also a fun tool to use as you get to interact and understand   other people ’s point of view of the challenge .   In this case , we got good insights of our challenge and   now we are able to translate this insight into a brain storming session .
### Output: 