Eman Rahaman Reflection – Storytelling 

 Challenge & Selection      Coming from an English Literature background putting things into a story seems second nature   to me . Storytelling is one of those things about humans that makes us drawn to one another and   feeds into our curiosity .    I work in a media agency with numerous diverse clients that all belong in different industries ,   and i ’m challenged constantly when tapping into the client ’s mentality and making sure that our   creative content stays relevant to the brand ’s guidelines and still maintains a creative standard .      Application     Working in an agency that has client fluidity has multiple creative challenges , you are faced with   numerous creative blocks having to steer from one client to another . However , applying the   storytelling tool clears away a lot of confusion in the sense that it narrows your creative thinking   into a smaller scale , not by limiting the possibilities , but by focusing on what makes every client   unique by centering on its key points .    For example , one of our clients is a tongue scraping product that wanted a campaign to raise   more awareness into the products ’ sales . First thing I suggested was to know more about the   product itself and all of it ’s characteristics , what makes it stand out ? Why is n't it selling ? Who is   it targeted to ? Basically create an entire character list customized for that product .    The more we knew about the product and who they wanted to target the easier it was for us to   cultivate a campaign suited for it . For example , the product was best known to get rid of   unpleasant mouth odor , and in a Middle Eastern country that celebrates Ramadan and fasts   one month every year bad mouth odor is quite common and troublesome , thus we personalized   the campaign to run during the fast while marketing its usage during fasting , so that not only will   people want to buy the product but also it has a sense of personalization      Insight & Approach      By applying the storytelling tool we were able to crack into the product ’s core by truly   understanding what it is , who its for , when its best suited for use , and a lot of other details .   The results were almost effective immediately , people started responding on the products ’   social media page about how the product helped them on a personal level in the sense where   they can stick to where they stand religiously without having to suffer hygienically , especially   when we knew even more about why people get bad breaths when they fast and normalized it   to be an act of normality rather than of abnormality , thus prepping our product as a norm rather   than a luxury . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Eman Rahaman
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Eman Rahaman Reflection – Storytelling 

 Challenge & Selection      Coming from an English Literature background putting things into a story seems second nature   to me . Storytelling is one of those things about humans that makes us drawn to one another and   feeds into our curiosity .    I work in a media agency with numerous diverse clients that all belong in different industries ,   and i ’m challenged constantly when tapping into the client ’s mentality and making sure that our   creative content stays relevant to the brand ’s guidelines and still maintains a creative standard .      Application     Working in an agency that has client fluidity has multiple creative challenges , you are faced with   numerous creative blocks having to steer from one client to another . However , applying the   storytelling tool clears away a lot of confusion in the sense that it narrows your creative thinking   into a smaller scale , not by limiting the possibilities , but by focusing on what makes every client   unique by centering on its key points .    For example , one of our clients is a tongue scraping product that wanted a campaign to raise   more awareness into the products ’ sales . First thing I suggested was to know more about the   product itself and all of it ’s characteristics , what makes it stand out ? Why is n't it selling ? Who is   it targeted to ? Basically create an entire character list customized for that product .    The more we knew about the product and who they wanted to target the easier it was for us to   cultivate a campaign suited for it . For example , the product was best known to get rid of   unpleasant mouth odor , and in a Middle Eastern country that celebrates Ramadan and fasts   one month every year bad mouth odor is quite common and troublesome , thus we personalized   the campaign to run during the fast while marketing its usage during fasting , so that not only will   people want to buy the product but also it has a sense of personalization      Insight & Approach      By applying the storytelling tool we were able to crack into the product ’s core by truly   understanding what it is , who its for , when its best suited for use , and a lot of other details .   The results were almost effective immediately , people started responding on the products ’   social media page about how the product helped them on a personal level in the sense where   they can stick to where they stand religiously without having to suffer hygienically , especially   when we knew even more about why people get bad breaths when they fast and normalized it   to be an act of normality rather than of abnormality , thus prepping our product as a norm rather   than a luxury .
### Output: 