Mind Mapping - The case of a facilitated mobile selling platform . 

 Author : Yunier Leung 

 In 2011 a colleague and I embarked in a difﬁcult task , building the most advanced 

 craft beer e - commerce that our market had ever seen . Having worked together in the   largest craft beer company in Latin America , we had the experience and knew we could   do better . During the design process of the new business , we saw ourselves locked in a   sea of technical options on how the application could be built , what it would have and   what not . We collected about 200 features up to then , and they should be narrowed to a   maximum of a handful manageable items . But how ? 

 The selection and application of the tool happened concomitantly . As we laid out so 

 many disconnected options in front of us , so we began organizing and connecting the   dots . Soon enough , the tool showed itself to us : Mind Mapping . It is extremely useful   exactly to that : surface patterns in a large knowledge base . The tool consists of   reorganizing the ideas hierarchically , starting from a initial , broad and general point . In our   case , this was the ﬁnal result : an app . Soon some clusters and a workﬂow surfaced , lot 's   of correlated small pieces falling into larger ones , as steps of a larger construction . 

 After some days of work , the ﬁrst insight appeared : we just needed the steps really 

 useful to take products from our stock to the client , exactly how a well done mind map   should look , organized and sensible . Everything that stepped in the way of our goal should   and could be removed . We ditched away collecting too much information from our clients ,   we built stocks near them , with really fast deliveries , removing the distance itself . Added   artiﬁcial intelligence algorithms to predict lot 's of information that was not central to the   user experience , but that would facilitate the conversion . Lot 's of features were   consolidated in small , really needed groups . 

 The approach turned out to be very efﬁcient . When we reached the prototype 

 version of the business it was elegant , simple and goal centric . In every new phase of the   business we reapplied designing mind maps so that everyone knew both processes ,   hierarchies and what really matter : how everything connected . I could not change anything   beyond applying the tool earlier every time . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Yunier Leung
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping - The case of a facilitated mobile selling platform . 

 Author : Yunier Leung 

 In 2011 a colleague and I embarked in a difﬁcult task , building the most advanced 

 craft beer e - commerce that our market had ever seen . Having worked together in the   largest craft beer company in Latin America , we had the experience and knew we could   do better . During the design process of the new business , we saw ourselves locked in a   sea of technical options on how the application could be built , what it would have and   what not . We collected about 200 features up to then , and they should be narrowed to a   maximum of a handful manageable items . But how ? 

 The selection and application of the tool happened concomitantly . As we laid out so 

 many disconnected options in front of us , so we began organizing and connecting the   dots . Soon enough , the tool showed itself to us : Mind Mapping . It is extremely useful   exactly to that : surface patterns in a large knowledge base . The tool consists of   reorganizing the ideas hierarchically , starting from a initial , broad and general point . In our   case , this was the ﬁnal result : an app . Soon some clusters and a workﬂow surfaced , lot 's   of correlated small pieces falling into larger ones , as steps of a larger construction . 

 After some days of work , the ﬁrst insight appeared : we just needed the steps really 

 useful to take products from our stock to the client , exactly how a well done mind map   should look , organized and sensible . Everything that stepped in the way of our goal should   and could be removed . We ditched away collecting too much information from our clients ,   we built stocks near them , with really fast deliveries , removing the distance itself . Added   artiﬁcial intelligence algorithms to predict lot 's of information that was not central to the   user experience , but that would facilitate the conversion . Lot 's of features were   consolidated in small , really needed groups . 

 The approach turned out to be very efﬁcient . When we reached the prototype 

 version of the business it was elegant , simple and goal centric . In every new phase of the   business we reapplied designing mind maps so that everyone knew both processes ,   hierarchies and what really matter : how everything connected . I could not change anything   beyond applying the tool earlier every time .
### Output: 