Challenge : 

 Our Client is in the in the Automobile Membership , Insurance and Leisure space . They wanted   to engage in emerging technologies to understand how it might better solve some of their   challenges or even provide new product and service offerings to their own customers . The   issue for our client is that they had not specifically identified these challenges or opportunities   and therefore lacked focus . Our client was specifically interested in how Augmented and   Virtual Reality [ AVR ] could assist them .     Selection :      The tool our exercise primarily used to illicit information was Visualisation through what we   called an Executive AVR Playground workshop . We used this model to introduce a wide group   of stakeholders to AVR and to get them to generate solutions and tangible project ideas which   could be taken further into pilots and larger initiatives .      The participants were grouped into 5 teams , consisting of 3 - 4 members each . There were 5   different activity tables , and each team would have a turn at each table . The aim of this   ‘ visualisation ’ phase of the workshop was to generate as many ideas as possible around how   ARVR could change the client ’s business for the better .     We selected this method as we believed that by using some of the AVR equipment as part of   their groups and providing specific scenarios for them to consider they would then be able to   visualise the outcomes they were after . Especially because the technology we had them using   was immersive , which further added to the strength of the visualisation concept .     At the conclusion of the workshop , they were to “ pitch ” their idea / s to their colleagues . 

 Application : 

 In order to get the most out of the workshop we provided a number of situations / scenarios for   the teams to visualise themselves as part of . To make this visualisation process even more   effective we provided access to the AVR technologies so that they could have an immersive   experience which created a richer visualisation . The scenarios we created were : 

 1 . The Disruptors 

 Here the teams had to imagine themselves as a Silicon Valley start - up .   How could they disrupt their business with AVR , free of the constraints and   everyday business as usual they otherwise faced . 

 2 . Vision 2030 

 We asked the teams to imagine the world in 2030 . How were students   learning ? How were teachers engaging ? What role would their business   have in 2030 to support changing needs ? Virtual Reality examples were   provided on the table with mobile phones and pairs of AVR glasses . 

 3 . Phone to Dome 

 AVR is more than just HTC Vive & Mobile with glasses . This table show- cased how 10 different companies are using 10 different hardware   solutions from across a variety of industries . How could any of these   solutions apply to their business and its customers ? We provided a fully   immersive HTC experience for the table to get a sense of the power of the   technology 

 4 . Existing Assets & Augmented Reality Applications running on tablets can 

 use markers to place digital objects in a physical world . How could   business ’s existing assets be leveraged for AR ? How else could their 

 business make their mark on the world with AR ? Markers and devices were   provided to again visualise possibilities . 

 5 . Customer Persona 

 Ultimately technology is just a tool ; one that ’s used by humans . In coming   up with new ideas , the teams needed to reflect on the core Customer   Personas that would interact with these technologies . What mattered to   them ? Where could they be found ? How could their business utilise   technology to give them a better experience ? For this we asked them to   become the customer and use a variety of the technologies we were   providing to brainstorm their challenges . 

 After generating so many ideas via these groups and with the technology in the   first half of the day , the teams were then given some tools to help refine them . At   this stage , the teams had n’t necessarily agreed on which ‘ big idea ’ they wanted to   refine into a pitch .     They were provided with a Massive Canvas , noting that the canvas also provided   an opportunity for visualisation , as ideas were able to be documented and iterated   as they matured . Helping to ensure their idea could scale from pilot to a grand   vision . They were also challenged to consider how these ideas would impact their   brand : from existing customers , new customers , market share and   margin .     As the teams doodled and pitched to each other , each team agreed on an impactful ,   scalable idea to take forward . They were then given a Business Model Canvas , to   start thinking about their Customer Segments , Unique Value Proposition , Revenue   Model and other areas to consider when pitching to their stakeholders . These were   all things they might want to include in their pitch and ultimately the kinds of focus   areas they ’d have to convince internal stakeholders of , to turn their ideas into a   reality 

 Insight : 

 The sheer volume and depth of ideas generated by the teams was impressive .   When we combined the Clients various verticals with the possibilities of AVR ,   there were many different scenarios that could make an impact for the Client . 

 The teams were fiercely competitive throughout the day , keeping some notes ‘ to   themselves ’ . Ultimately however , they were very supportive of each other ’s   pitches , lending ideas and helping build on them . 

 In future I would use this tool is more situations . Providing tools to help with   visualistions be they devices , scenarios nor indeed canvases are simple ways   to encourage creativity and get people thinking outside of their normal square .   By have a variety of “ tools ” available for people to engage with we were able   to cater for a variety of different styles amongst the team members . 

 Approach : 

 The common favourite ‘ scenario ’ or table activity was ‘ The Disruptors ’ .   Participants commented that the scenario gave them the freedom to discard any   reasons that an idea would n’t work within their business and to just focus on big   ideas with more freedom . Given the commonality of this sentiment , it would be 

 something that we would look to implement more often as a starting point for clients ,   particularly where innovation and creativity are at the core .   It confirmed the   importance of creating a safe environment where a culture of intrapreneurship can   thrive , helping teams be more creative , more often . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 Our Client is in the in the Automobile Membership , Insurance and Leisure space . They wanted   to engage in emerging technologies to understand how it might better solve some of their   challenges or even provide new product and service offerings to their own customers . The   issue for our client is that they had not specifically identified these challenges or opportunities   and therefore lacked focus . Our client was specifically interested in how Augmented and   Virtual Reality [ AVR ] could assist them .     Selection :      The tool our exercise primarily used to illicit information was Visualisation through what we   called an Executive AVR Playground workshop . We used this model to introduce a wide group   of stakeholders to AVR and to get them to generate solutions and tangible project ideas which   could be taken further into pilots and larger initiatives .      The participants were grouped into 5 teams , consisting of 3 - 4 members each . There were 5   different activity tables , and each team would have a turn at each table . The aim of this   ‘ visualisation ’ phase of the workshop was to generate as many ideas as possible around how   ARVR could change the client ’s business for the better .     We selected this method as we believed that by using some of the AVR equipment as part of   their groups and providing specific scenarios for them to consider they would then be able to   visualise the outcomes they were after . Especially because the technology we had them using   was immersive , which further added to the strength of the visualisation concept .     At the conclusion of the workshop , they were to “ pitch ” their idea / s to their colleagues . 

 Application : 

 In order to get the most out of the workshop we provided a number of situations / scenarios for   the teams to visualise themselves as part of . To make this visualisation process even more   effective we provided access to the AVR technologies so that they could have an immersive   experience which created a richer visualisation . The scenarios we created were : 

 1 . The Disruptors 

 Here the teams had to imagine themselves as a Silicon Valley start - up .   How could they disrupt their business with AVR , free of the constraints and   everyday business as usual they otherwise faced . 

 2 . Vision 2030 

 We asked the teams to imagine the world in 2030 . How were students   learning ? How were teachers engaging ? What role would their business   have in 2030 to support changing needs ? Virtual Reality examples were   provided on the table with mobile phones and pairs of AVR glasses . 

 3 . Phone to Dome 

 AVR is more than just HTC Vive & Mobile with glasses . This table show- cased how 10 different companies are using 10 different hardware   solutions from across a variety of industries . How could any of these   solutions apply to their business and its customers ? We provided a fully   immersive HTC experience for the table to get a sense of the power of the   technology 

 4 . Existing Assets & Augmented Reality Applications running on tablets can 

 use markers to place digital objects in a physical world . How could   business ’s existing assets be leveraged for AR ? How else could their 

 business make their mark on the world with AR ? Markers and devices were   provided to again visualise possibilities . 

 5 . Customer Persona 

 Ultimately technology is just a tool ; one that ’s used by humans . In coming   up with new ideas , the teams needed to reflect on the core Customer   Personas that would interact with these technologies . What mattered to   them ? Where could they be found ? How could their business utilise   technology to give them a better experience ? For this we asked them to   become the customer and use a variety of the technologies we were   providing to brainstorm their challenges . 

 After generating so many ideas via these groups and with the technology in the   first half of the day , the teams were then given some tools to help refine them . At   this stage , the teams had n’t necessarily agreed on which ‘ big idea ’ they wanted to   refine into a pitch .     They were provided with a Massive Canvas , noting that the canvas also provided   an opportunity for visualisation , as ideas were able to be documented and iterated   as they matured . Helping to ensure their idea could scale from pilot to a grand   vision . They were also challenged to consider how these ideas would impact their   brand : from existing customers , new customers , market share and   margin .     As the teams doodled and pitched to each other , each team agreed on an impactful ,   scalable idea to take forward . They were then given a Business Model Canvas , to   start thinking about their Customer Segments , Unique Value Proposition , Revenue   Model and other areas to consider when pitching to their stakeholders . These were   all things they might want to include in their pitch and ultimately the kinds of focus   areas they ’d have to convince internal stakeholders of , to turn their ideas into a   reality 

 Insight : 

 The sheer volume and depth of ideas generated by the teams was impressive .   When we combined the Clients various verticals with the possibilities of AVR ,   there were many different scenarios that could make an impact for the Client . 

 The teams were fiercely competitive throughout the day , keeping some notes ‘ to   themselves ’ . Ultimately however , they were very supportive of each other ’s   pitches , lending ideas and helping build on them . 

 In future I would use this tool is more situations . Providing tools to help with   visualistions be they devices , scenarios nor indeed canvases are simple ways   to encourage creativity and get people thinking outside of their normal square .   By have a variety of “ tools ” available for people to engage with we were able   to cater for a variety of different styles amongst the team members . 

 Approach : 

 The common favourite ‘ scenario ’ or table activity was ‘ The Disruptors ’ .   Participants commented that the scenario gave them the freedom to discard any   reasons that an idea would n’t work within their business and to just focus on big   ideas with more freedom . Given the commonality of this sentiment , it would be 

 something that we would look to implement more often as a starting point for clients ,   particularly where innovation and creativity are at the core .   It confirmed the   importance of creating a safe environment where a culture of intrapreneurship can   thrive , helping teams be more creative , more often .
### Output: 