Reflection – Mind Mapping 

 Challenge 

 As the global economy is becoming more and more connected , the aviation industry is one of   the fastest transportation sectors . Aviation industries handling enormous amount of customer   data way from check - in to exit . However , airlines lack in the provision of personalized offers to   their esteemed customers on board . Having expertise in airline domain , we had identified that   less utilization of customer data will be crucial to future airline growth . Our loyalty programme   client approached us to identify the potential customers from airline generated data which   enables them to send personalized offers /benefits to attract to the loyalty programme . We   found an opportunity over here and decided to use design thinking to extract insights . 

 Selection 

 As per my experience , perceptions of each person may vary for same problem statement . More   perceptions , more ideas will be born . After careful analyze , I decided to use mind mapping tool   to define various solution strategies for the above stated problem . I felt mind map tool was the   perfect choice for this situation which will bring both client and me on the same page to   understand the exact requirement . Mind map tools are more visual and easier to understand , In   addition I feel mind mapping is a powerful tool that allows to be more structured , in position to   find great solutions and able to gather data in easier way . 

 Application 

 I did a research over internet for the best suitable mind mapping tool in market which suits with   the challenge . Finally , I selected MindGenius mind mapping tool which structure your ideas in a   visually appealing way with an assortment of colors and photos from their built - in image library . 

 We had captured various aspects of requirements from the brainstorming sessions with domain   experts . With the help of mindGenius , I aligned and mapped various components and resources   to illustrate the process flow . This helped us to validate our solution matched with client   requirement . 

 Insights 

 By using mind map tools our team identified several sub goals and milestones . We learnt that it   was easier to align the requirements in a visual format than in writing notes . Clients provided   immediate feedbacks to the maps as they could relate to the visual representation easily . Mind   map tool really help to understand the problem and then to convert it into a precise solution . 

 Approach 

 In future , I would be more proactive to use these tools to their capacity . An internal   brainstorming session will be useful in scenarios where the client may not have full understanding   of their requirements . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge 

 As the global economy is becoming more and more connected , the aviation industry is one of   the fastest transportation sectors . Aviation industries handling enormous amount of customer   data way from check - in to exit . However , airlines lack in the provision of personalized offers to   their esteemed customers on board . Having expertise in airline domain , we had identified that   less utilization of customer data will be crucial to future airline growth . Our loyalty programme   client approached us to identify the potential customers from airline generated data which   enables them to send personalized offers /benefits to attract to the loyalty programme . We   found an opportunity over here and decided to use design thinking to extract insights . 

 Selection 

 As per my experience , perceptions of each person may vary for same problem statement . More   perceptions , more ideas will be born . After careful analyze , I decided to use mind mapping tool   to define various solution strategies for the above stated problem . I felt mind map tool was the   perfect choice for this situation which will bring both client and me on the same page to   understand the exact requirement . Mind map tools are more visual and easier to understand , In   addition I feel mind mapping is a powerful tool that allows to be more structured , in position to   find great solutions and able to gather data in easier way . 

 Application 

 I did a research over internet for the best suitable mind mapping tool in market which suits with   the challenge . Finally , I selected MindGenius mind mapping tool which structure your ideas in a   visually appealing way with an assortment of colors and photos from their built - in image library . 

 We had captured various aspects of requirements from the brainstorming sessions with domain   experts . With the help of mindGenius , I aligned and mapped various components and resources   to illustrate the process flow . This helped us to validate our solution matched with client   requirement . 

 Insights 

 By using mind map tools our team identified several sub goals and milestones . We learnt that it   was easier to align the requirements in a visual format than in writing notes . Clients provided   immediate feedbacks to the maps as they could relate to the visual representation easily . Mind   map tool really help to understand the problem and then to convert it into a precise solution . 

 Approach 

 In future , I would be more proactive to use these tools to their capacity . An internal   brainstorming session will be useful in scenarios where the client may not have full understanding   of their requirements .
### Output: 