Reflection - Learning Launch     Challenge     I have been running my own company for the past 8 years and our main goal is to guide   students from latin america who are looking for options to study in Austrália . The buying cycle   can be considerably long , taking up to 18 months for a lead to turn into a client , with conversion   rates lower than 3 % . The business is remunerated only after a client successfully enrols into a   course with one of our partners and it requires hours of work from our staff to qualify potential   clients . In order to scale the business without having to change our revenue model we had to   find a way to reduce the time spent by our staff in educating and qualifying the prospects and   increase conversion rates .     Selection     It was clear to us that we would need to leverage the online space to engage with potential   clients in a more cost effective way and we believed that social media would be the best   channel to engage and educate our prospects . In order to test our hypothesis we decided to   conduct a Learning Launch , which is an experiment designed to test our assumptions in a fast   and inexpensive way .      Application     We knew from our previous experiences qualifying clients that potential clients who have   already decided which city they want to travel to , are aware of the country visa requirements   and articulate that they intend to travel within 3 to 6 months are more likely to make a purchase   within the next 6 months . Our current sales process at that stage would forward any enquiry   directly to the sales team and a salesperson would then contact the client over the phone and   try to persuade them to visit one of our offices in person . Only after a face to face meeting that   would normally last 1 to 2 hours we would disqualify a prospective client .     Our hypothesis was that if we could find potential clients on facebook who told us that they had   already decided which city in Australia they would like to study , that they were aware of the visa   requirements to study in Australia and that they intended to travel within 3 to 6 months , our   conversion rates would be much higher than 3 % .     For our first learning launch we created a landing page with promotions to study in Australia and   a button for people to request more information . By clicking on the button they would be directed   to a form that would ask all their personal details as well as 3 qualifying questions : what city   they wanted to travel to , if they already knew what the student visa requirements were and   when they intended to travel . Only the potential clients who had answered the qualifying   questions in a satisfactory way would receive a call back , all others would receive an automated   email series . 

 Insight     The results were very encouraging as our sales people noticed an increase in the number of   leads coming though . However , a high percentage of unqualified leads were also going through   as some people would answer yes to the qualifying questions even though they were not sure of   the answers . The main insight here was that people really liked our promotions as they were   very well priced compared to our competitors and therefore they wanted more information but   they had not paid much attention to the questions and their answers did not reflect their level of   knowledge .     Approach     The team agreed that a second learning launch was needed to validate our hypothesis , so we   decided to direct people who clicked on the button requesting more information to a chatbot .   The chatbot would introduce herself and request permission to add the person to our database ,   which would allow us to gather all the clients personal data available on Facebook . After that ,   the chatbot would take the client through the qualifying questions . The chatbot allowed us to   create a few different paths for the conversation , directing potential clients to our marketing   collaterals as they interacted with each other and encouraging the prospective client to revise   that material prior to speaking to our sales team .     This approach was very successful as our sales team reported an increase in qualified leads   and we have managed to decrease the sales cycle from 18 months to 6 months average . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Learning Launch     Challenge     I have been running my own company for the past 8 years and our main goal is to guide   students from latin america who are looking for options to study in Austrália . The buying cycle   can be considerably long , taking up to 18 months for a lead to turn into a client , with conversion   rates lower than 3 % . The business is remunerated only after a client successfully enrols into a   course with one of our partners and it requires hours of work from our staff to qualify potential   clients . In order to scale the business without having to change our revenue model we had to   find a way to reduce the time spent by our staff in educating and qualifying the prospects and   increase conversion rates .     Selection     It was clear to us that we would need to leverage the online space to engage with potential   clients in a more cost effective way and we believed that social media would be the best   channel to engage and educate our prospects . In order to test our hypothesis we decided to   conduct a Learning Launch , which is an experiment designed to test our assumptions in a fast   and inexpensive way .      Application     We knew from our previous experiences qualifying clients that potential clients who have   already decided which city they want to travel to , are aware of the country visa requirements   and articulate that they intend to travel within 3 to 6 months are more likely to make a purchase   within the next 6 months . Our current sales process at that stage would forward any enquiry   directly to the sales team and a salesperson would then contact the client over the phone and   try to persuade them to visit one of our offices in person . Only after a face to face meeting that   would normally last 1 to 2 hours we would disqualify a prospective client .     Our hypothesis was that if we could find potential clients on facebook who told us that they had   already decided which city in Australia they would like to study , that they were aware of the visa   requirements to study in Australia and that they intended to travel within 3 to 6 months , our   conversion rates would be much higher than 3 % .     For our first learning launch we created a landing page with promotions to study in Australia and   a button for people to request more information . By clicking on the button they would be directed   to a form that would ask all their personal details as well as 3 qualifying questions : what city   they wanted to travel to , if they already knew what the student visa requirements were and   when they intended to travel . Only the potential clients who had answered the qualifying   questions in a satisfactory way would receive a call back , all others would receive an automated   email series . 

 Insight     The results were very encouraging as our sales people noticed an increase in the number of   leads coming though . However , a high percentage of unqualified leads were also going through   as some people would answer yes to the qualifying questions even though they were not sure of   the answers . The main insight here was that people really liked our promotions as they were   very well priced compared to our competitors and therefore they wanted more information but   they had not paid much attention to the questions and their answers did not reflect their level of   knowledge .     Approach     The team agreed that a second learning launch was needed to validate our hypothesis , so we   decided to direct people who clicked on the button requesting more information to a chatbot .   The chatbot would introduce herself and request permission to add the person to our database ,   which would allow us to gather all the clients personal data available on Facebook . After that ,   the chatbot would take the client through the qualifying questions . The chatbot allowed us to   create a few different paths for the conversation , directing potential clients to our marketing   collaterals as they interacted with each other and encouraging the prospective client to revise   that material prior to speaking to our sales team .     This approach was very successful as our sales team reported an increase in qualified leads   and we have managed to decrease the sales cycle from 18 months to 6 months average .
### Output: 