Reflection Visualization       Challenge     I work as a client partner in a data and insights company . One of my long time clients is a   manufacturer of products for the process industry and provider of related services and   solutions . Their customers are companies like dairies , oil firms , pharmaceuticals , chemicals   and the like . In a recent project we were assigned with the development of personas for the   typical functions within their customers ’ organization . The overall objective was to make the   innovation process and communication activities more customer - focused . The personas   would help the organization get a better understanding of customers ’ needs , requirements ,   expectations and pain points in their everyday work .    The project sponsor understood the value of qualitative insights and had some experience in   design thinking . But most managers within my client had an engineering background and   had - as described in the course - a prevention mindset . They were obsessed with total   quality and lean management both in the area of production and product quality , as well as   in innovation . They dislike uncertainty and vagueness , and like hard facts and data , lots of   data , which they can analyze to the highest possible extent . So applying design thinking   elements to informing their future communication and innovation activities was somewhat   revolutionary to them .       Selection     In order to gain acceptance for the project outcome from all stakeholders involved , the   project team knew that a mix of tools and methods is required . In the What Is Phase we   applied In Depth Interviews with 40 customers from three countries and six different   functions , coming from several industries . I agree that a sample size of 25 - 40 is sufficient   for this kind of research , as mentioned in the course . In addition , the team condensed the   main insights from previous work we had done for that client .   When the team was almost done with the development of the personas , we decided to   apply the tool of visualization . To get a common understanding among the innovation and   communication managers and gain their buy - in , we wanted to transfer the key   characteristics of the personas , what is typical for each one and in how far they differ from   each other . And we wanted to do this using many media – not only the verbal description   and the key elements in words , but also sketches . This way we wanted to make the personas   more tangible , to give them an emotional dimension and a personality the managers can   relay to .       Application     We hired a professional graphic designer and briefed him by giving him the written   description of the five personas we had developed . One week later , the designer presented   us with drawings for each one of the personas . These included a full body sketch of the   persona itself , positioned within a number of smaller sketches , depicting typical situations   the person finds themselves in - either in their business life or in their private context . These 

 sketches were supposed to visually depict the expectations , values and the mottos in their   lives . So while a control - possessed persona might be depicted as a stamp collector , someone   who loves technical challenges would be shown repairing their old - timer car .        Insight     The visualization of the personas provided several insights , some of these on unexpected   domains . An example : The project team wanted to produce a diverse set of personas , so two   of the five personas bore female names and the designer sketched female persons for these   two . However , when the female managers saw the drawings , they protested that the female   personas were drawn as being too model - like , too attractive and too close to the   sexy / attractive young woman archetype as used in consumer goods advertising . This came   as a surprise to their male colleagues . But to me , this may have been a manifestation of the   male - dominated company culture . I think the female managers in this case found a way to   express their feelings about some superiors ’ policy of underestimating or underpromoting   women in the workforce .    Another insight relates to the typical situations which the graphic designer used . Some of   these provoked discussions among the managers and with the project team , which we   otherwise would not have had . This helped us refine some core elements of the description   of the personas and clear some sources of misunderstanding . If we had n't produced the   drawings , we would not have notice that the same wordings meant different things to   different people .       Approach     Visualization proved to be a very powerful and useful tool in this challenge . As an   improvement , the next time I would involve the stakeholders ( the managers ) into the   visualization . For example , in an activation workshop I would engage the managers and ask   them to brainstorm and describe what might be typical situations for each persona in their   business and private lives . Ideally , I would have the graphic designer also in the conference   room , catching the suggestions from the brainstorming and turning these into drawings . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection Visualization       Challenge     I work as a client partner in a data and insights company . One of my long time clients is a   manufacturer of products for the process industry and provider of related services and   solutions . Their customers are companies like dairies , oil firms , pharmaceuticals , chemicals   and the like . In a recent project we were assigned with the development of personas for the   typical functions within their customers ’ organization . The overall objective was to make the   innovation process and communication activities more customer - focused . The personas   would help the organization get a better understanding of customers ’ needs , requirements ,   expectations and pain points in their everyday work .    The project sponsor understood the value of qualitative insights and had some experience in   design thinking . But most managers within my client had an engineering background and   had - as described in the course - a prevention mindset . They were obsessed with total   quality and lean management both in the area of production and product quality , as well as   in innovation . They dislike uncertainty and vagueness , and like hard facts and data , lots of   data , which they can analyze to the highest possible extent . So applying design thinking   elements to informing their future communication and innovation activities was somewhat   revolutionary to them .       Selection     In order to gain acceptance for the project outcome from all stakeholders involved , the   project team knew that a mix of tools and methods is required . In the What Is Phase we   applied In Depth Interviews with 40 customers from three countries and six different   functions , coming from several industries . I agree that a sample size of 25 - 40 is sufficient   for this kind of research , as mentioned in the course . In addition , the team condensed the   main insights from previous work we had done for that client .   When the team was almost done with the development of the personas , we decided to   apply the tool of visualization . To get a common understanding among the innovation and   communication managers and gain their buy - in , we wanted to transfer the key   characteristics of the personas , what is typical for each one and in how far they differ from   each other . And we wanted to do this using many media – not only the verbal description   and the key elements in words , but also sketches . This way we wanted to make the personas   more tangible , to give them an emotional dimension and a personality the managers can   relay to .       Application     We hired a professional graphic designer and briefed him by giving him the written   description of the five personas we had developed . One week later , the designer presented   us with drawings for each one of the personas . These included a full body sketch of the   persona itself , positioned within a number of smaller sketches , depicting typical situations   the person finds themselves in - either in their business life or in their private context . These 

 sketches were supposed to visually depict the expectations , values and the mottos in their   lives . So while a control - possessed persona might be depicted as a stamp collector , someone   who loves technical challenges would be shown repairing their old - timer car .        Insight     The visualization of the personas provided several insights , some of these on unexpected   domains . An example : The project team wanted to produce a diverse set of personas , so two   of the five personas bore female names and the designer sketched female persons for these   two . However , when the female managers saw the drawings , they protested that the female   personas were drawn as being too model - like , too attractive and too close to the   sexy / attractive young woman archetype as used in consumer goods advertising . This came   as a surprise to their male colleagues . But to me , this may have been a manifestation of the   male - dominated company culture . I think the female managers in this case found a way to   express their feelings about some superiors ’ policy of underestimating or underpromoting   women in the workforce .    Another insight relates to the typical situations which the graphic designer used . Some of   these provoked discussions among the managers and with the project team , which we   otherwise would not have had . This helped us refine some core elements of the description   of the personas and clear some sources of misunderstanding . If we had n't produced the   drawings , we would not have notice that the same wordings meant different things to   different people .       Approach     Visualization proved to be a very powerful and useful tool in this challenge . As an   improvement , the next time I would involve the stakeholders ( the managers ) into the   visualization . For example , in an activation workshop I would engage the managers and ask   them to brainstorm and describe what might be typical situations for each persona in their   business and private lives . Ideally , I would have the graphic designer also in the conference   room , catching the suggestions from the brainstorming and turning these into drawings .
### Output: 