Reflection - Mindmapping 

 Challenge 

 As a Strategy Consultant I have the assignment to merge two departments . Both departments are sales   department , serving a related but different client segment . The segmentation is based on clients   turnover . The propositions offered by the departments to their clients are different . After the   departments have been merged the company will offer one proposition to both client groups . My   assignments includes formulating the right proposition . 

 Selection 

 I selected Mindmapping and more specific creating of “ personas ” as a tool in the process finding the   best proposition . Although I think clients should n’t be clumped together in sacks and shoeboxes , this is   exactly what I will do on paper by creating personas . By creating personas I may indicate various client   groups and can take these personas leading is creating a segmentation that is not based on sec clients   turnover . 

 Application 

 Phase I 

 First I did desk research . Based on management information I received more insights on the current   client base of both departments . For example data like how many employees does the company have , in   which year have they been incorporated , in which sector are they operating , what are their needs , what   products do they use , what channel do they prefer to interact with my company , etcetera . Second , the   external analysis . Same questions for the entire market . Third , I compared the findings of the internal   and external analysis which gave me clear insights in the entire market and our market share . 

 Phase II 

 I organised a workshop with colleagues from the Marketing department to formulated 4 personas based   on the data collected in phase I. We tested these personas in 1 on 1 interviews and group sessions with   the account managers of both sales departments .   Finally we organised a client panel to check whether   everyone could recognize themselves in one of the personas . 

 Phase III 

 As soon as the personas were clear we organised various ( client)workshops in order to formulate the   right proposition for each persona . 

 In the end we created one new proposition for the merged departments by offering clients a basic   product and the possibility to opt for certain add - ons based on their needs . 

 Insights 

 The tool helped me to gain insights in client segmentation and needs . Not on one characteristic ( for   example turnover ) , but on a set of characteristics forming a persona . With these insights I was able to   come up with a new proposition that was validated by clients . And in addition , I learned that it is very   useful to validate your assumptions soon and over - and - over again by clients . 

 Approach 

 What I might do differently next time is spending less time on the desk - research . Most insights are   gained in interviews and workshops , especially the ones with clients . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Mindmapping 

 Challenge 

 As a Strategy Consultant I have the assignment to merge two departments . Both departments are sales   department , serving a related but different client segment . The segmentation is based on clients   turnover . The propositions offered by the departments to their clients are different . After the   departments have been merged the company will offer one proposition to both client groups . My   assignments includes formulating the right proposition . 

 Selection 

 I selected Mindmapping and more specific creating of “ personas ” as a tool in the process finding the   best proposition . Although I think clients should n’t be clumped together in sacks and shoeboxes , this is   exactly what I will do on paper by creating personas . By creating personas I may indicate various client   groups and can take these personas leading is creating a segmentation that is not based on sec clients   turnover . 

 Application 

 Phase I 

 First I did desk research . Based on management information I received more insights on the current   client base of both departments . For example data like how many employees does the company have , in   which year have they been incorporated , in which sector are they operating , what are their needs , what   products do they use , what channel do they prefer to interact with my company , etcetera . Second , the   external analysis . Same questions for the entire market . Third , I compared the findings of the internal   and external analysis which gave me clear insights in the entire market and our market share . 

 Phase II 

 I organised a workshop with colleagues from the Marketing department to formulated 4 personas based   on the data collected in phase I. We tested these personas in 1 on 1 interviews and group sessions with   the account managers of both sales departments .   Finally we organised a client panel to check whether   everyone could recognize themselves in one of the personas . 

 Phase III 

 As soon as the personas were clear we organised various ( client)workshops in order to formulate the   right proposition for each persona . 

 In the end we created one new proposition for the merged departments by offering clients a basic   product and the possibility to opt for certain add - ons based on their needs . 

 Insights 

 The tool helped me to gain insights in client segmentation and needs . Not on one characteristic ( for   example turnover ) , but on a set of characteristics forming a persona . With these insights I was able to   come up with a new proposition that was validated by clients . And in addition , I learned that it is very   useful to validate your assumptions soon and over - and - over again by clients . 

 Approach 

 What I might do differently next time is spending less time on the desk - research . Most insights are   gained in interviews and workshops , especially the ones with clients .
### Output: 