Challenge 

 The company I work is a manufacturer and maintainer of elevators , and its core business is   maintenance . The high - level executives of the company were trying to increase another line of   business : modernization . The challenge was to increase modernization sales of elevators , meaning   increasing the number of modernization of elevators from our brand but also from competitors . 

 Selection 

 After a few meetings and agreements , the focus became just to increase modernization sales of   clients , mainly because we needed to narrow the goal so we could come up with a plan . So , the tool   I chose for this challenge was Mind Mapping , since we had access to at least one representative of   each stakeholder and we could gather them to get their insights . Mind Mapping would help us to   get all the ideas out there , and link them in a way that would lead us to a possible plan . 

 Application 

 I invited the stakeholders to a breakfast in our meeting room , which was prepared with coffee , tea   and cookies so the participants would feel welcomed and in a way , I wanted to thank them for their   engagement . The room had no chairs and it was big enough for 15 people moving around . Before   they came in , I had already placed some sticky notes on the wall with examples of ways to approach   the modernization potential client , which came from surveys we had and data collected previously . 

 The stakeholders were the high - level executives of the company , one client , two country managers ,   the sales manager , two sales representatives and a marketing analyst . The activity consisted on   grabbing the sticky notes that they thought were new ideas , creative and innovative . They could   also write new notes if they wanted to . Then they divided into three groups to search for the insights   behind each sticky note , forming groups of notes below each main topic . Once we had the insights ,   I asked the groups to dissolve and link the insights they all had . 

 Insights 

 We came up with 20 insights , 15 of them connected to “ understanding the specific need of the   client ” . The information we got from the tool is that we need to focus in personalized ways of   approaching the client , not massive brochures or emails . We needed to pay attention to what our   customers need , even when then they do not know it yet . From this insight , we had several ideas of   how to do it , so we collected the data and save it for the next step that was the brainstorming . 

 Approach 

 I think the tool was correctly chosen , and I would apply it again . Of course , I would improve some   details such as taking away the chairs . It would have been more comfortable for the participants to   sit at some point , and probably they would have spent more time working and sharing . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 The company I work is a manufacturer and maintainer of elevators , and its core business is   maintenance . The high - level executives of the company were trying to increase another line of   business : modernization . The challenge was to increase modernization sales of elevators , meaning   increasing the number of modernization of elevators from our brand but also from competitors . 

 Selection 

 After a few meetings and agreements , the focus became just to increase modernization sales of   clients , mainly because we needed to narrow the goal so we could come up with a plan . So , the tool   I chose for this challenge was Mind Mapping , since we had access to at least one representative of   each stakeholder and we could gather them to get their insights . Mind Mapping would help us to   get all the ideas out there , and link them in a way that would lead us to a possible plan . 

 Application 

 I invited the stakeholders to a breakfast in our meeting room , which was prepared with coffee , tea   and cookies so the participants would feel welcomed and in a way , I wanted to thank them for their   engagement . The room had no chairs and it was big enough for 15 people moving around . Before   they came in , I had already placed some sticky notes on the wall with examples of ways to approach   the modernization potential client , which came from surveys we had and data collected previously . 

 The stakeholders were the high - level executives of the company , one client , two country managers ,   the sales manager , two sales representatives and a marketing analyst . The activity consisted on   grabbing the sticky notes that they thought were new ideas , creative and innovative . They could   also write new notes if they wanted to . Then they divided into three groups to search for the insights   behind each sticky note , forming groups of notes below each main topic . Once we had the insights ,   I asked the groups to dissolve and link the insights they all had . 

 Insights 

 We came up with 20 insights , 15 of them connected to “ understanding the specific need of the   client ” . The information we got from the tool is that we need to focus in personalized ways of   approaching the client , not massive brochures or emails . We needed to pay attention to what our   customers need , even when then they do not know it yet . From this insight , we had several ideas of   how to do it , so we collected the data and save it for the next step that was the brainstorming . 

 Approach 

 I think the tool was correctly chosen , and I would apply it again . Of course , I would improve some   details such as taking away the chairs . It would have been more comfortable for the participants to   sit at some point , and probably they would have spent more time working and sharing .
### Output: 