Mind Mapping Tool and Learning launch approach 

 Challenge 

 I am the Engagement and Retention Manager for an International NGO focused on children . I work   closely with the families who got sponsored by donors around the world . For them to be affiliated with   our organization , they must participate actively in our programs and be in touch with our sponsors   through different types of channels ( letters , emails , videos , etc . ) . For the last year since the pandemic   started most of the families did n’t want to participate and write to their sponsors because of the fear of   contagion and perhaps they see these activities as obligations which is why is important to start focusing   on their needs and deploy a project to understand their motivations and how these processes can be   more fun or engaging . 

 Hypothesis 

 Sponsorship is seen as a boring process , families and children write communications because they feel   obligated , in most cases the sponsor does n’t reply which means that the correspondence is not being   emotional and lacks sincerity ad spontaneity . The methodology to gather the correspondence is seen as   traditional because is mainly retrieved by paper . 

 Selection and application 

 Because of the need to obtain ethnographic information , identify motivations and abstract feeling , but   also to identify concerns and thoughts difficult to gather in a traditional way , we applied four types of   methodologies : 

 1 . Through a virtual meeting with 6 participants , 2 for each of the provinces in which we work around   the country , each participant had a digital blank board so they can draw what they understand about   sponsorship , and try to express what makes them happy , sad , or concern , finally they used the Miro   platform to identify common themes and patterns that would make the process more engaging . 

 Example ( in Spanish ) of the sticky notes divided on different themes and patterns from the 6 participants : 

 2 . The second methodology we applied was in situ in two different environments with the same number   of participants , in this case , we used interviews with tangible tools , with the aim of using objects like   pictures to be able to understand more abstract thoughts , for example , motivations to make this a more   friendly and entertaining experience . We also used a whiteboard , so they draw and express their feeling   after they chose the pictures . 

 3 . The third one was also in situ , we accompanied the staff on the field on a one day work , we chose 10   staff from primary care , accountability , and staff who visits the families , we joined them while they   visited the families to collect the correspondence so we understood the process , what messages they   share at the moment , what materials they use , and also , to see what the family reaction is . 

 We show a picture of a participant writing a letter : 

 4 . And , the last one , we prepared two anonymous online surveys to all the personnel on the field and to   20 families , the surveys included questions about the actual processes , our new , proposed process ,   understanding the process and the prioritization of tasks , and feelings about the change , and was   conducted within a one - week timeframe . 

 Finally , we went through three workshops to structure all the information gathered . These three   sessions occurred within a three - week timeframe . 

 We expect to produce a document with a clear description of our new , more agile processes / workflow   to identify different types of personas , understand their motivations and feelings . The objective is to   establish criteria for the What If idea generation phase and by applying the learning launch tool , our   team would confirm our assumptions and designed launches to test these assumptions . 

 Insights 

 What I have learned from conducting this exercise with several groups and using different tools is that   while the patterns – especially the revised boards with sticky notes that incorporate their feedback and   improvements we could use – shows everything is ok and doable , is important to complement and   analyze abstracts feelings like when they used the pictures and the anonymous survey for reinforcing   our understanding of the problem we are working to solve , the more valuable aspect of the activity is 

 the shared insights and shared learning that occurs while they are working to define their problem   space . 

 Once I analyze the results , we could confirm one of our hypotheses , children find it boring writing a   letter in a paper , on a traditional way , they would love to use different tools like a tablet , a camera , they   would prefer drawing rather than writing . Families also find the process quite monotonous ; they feel   pressure to reply to communications on time and in many cases do not receive a response and there is   no connection with their sponsor in most cases . 

 Approach 

 I consider that having a complex hypothesis , involves using different types of design thinking tools to go   into the wild and understand and empathize with the customer , in my case the families and children . I   started using a mind mapping tool , but I needed also to apply a learning launch approach to understand   more about the process and how we can improve results but more importantly , providing a good   experience for sponsors and children . For the next time , I would start visiting the families first , to obtain   information from the field , preparing direct interviews will provide me more insights to start or prepare   a survey or tools . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping Tool and Learning launch approach 

 Challenge 

 I am the Engagement and Retention Manager for an International NGO focused on children . I work   closely with the families who got sponsored by donors around the world . For them to be affiliated with   our organization , they must participate actively in our programs and be in touch with our sponsors   through different types of channels ( letters , emails , videos , etc . ) . For the last year since the pandemic   started most of the families did n’t want to participate and write to their sponsors because of the fear of   contagion and perhaps they see these activities as obligations which is why is important to start focusing   on their needs and deploy a project to understand their motivations and how these processes can be   more fun or engaging . 

 Hypothesis 

 Sponsorship is seen as a boring process , families and children write communications because they feel   obligated , in most cases the sponsor does n’t reply which means that the correspondence is not being   emotional and lacks sincerity ad spontaneity . The methodology to gather the correspondence is seen as   traditional because is mainly retrieved by paper . 

 Selection and application 

 Because of the need to obtain ethnographic information , identify motivations and abstract feeling , but   also to identify concerns and thoughts difficult to gather in a traditional way , we applied four types of   methodologies : 

 1 . Through a virtual meeting with 6 participants , 2 for each of the provinces in which we work around   the country , each participant had a digital blank board so they can draw what they understand about   sponsorship , and try to express what makes them happy , sad , or concern , finally they used the Miro   platform to identify common themes and patterns that would make the process more engaging . 

 Example ( in Spanish ) of the sticky notes divided on different themes and patterns from the 6 participants : 

 2 . The second methodology we applied was in situ in two different environments with the same number   of participants , in this case , we used interviews with tangible tools , with the aim of using objects like   pictures to be able to understand more abstract thoughts , for example , motivations to make this a more   friendly and entertaining experience . We also used a whiteboard , so they draw and express their feeling   after they chose the pictures . 

 3 . The third one was also in situ , we accompanied the staff on the field on a one day work , we chose 10   staff from primary care , accountability , and staff who visits the families , we joined them while they   visited the families to collect the correspondence so we understood the process , what messages they   share at the moment , what materials they use , and also , to see what the family reaction is . 

 We show a picture of a participant writing a letter : 

 4 . And , the last one , we prepared two anonymous online surveys to all the personnel on the field and to   20 families , the surveys included questions about the actual processes , our new , proposed process ,   understanding the process and the prioritization of tasks , and feelings about the change , and was   conducted within a one - week timeframe . 

 Finally , we went through three workshops to structure all the information gathered . These three   sessions occurred within a three - week timeframe . 

 We expect to produce a document with a clear description of our new , more agile processes / workflow   to identify different types of personas , understand their motivations and feelings . The objective is to   establish criteria for the What If idea generation phase and by applying the learning launch tool , our   team would confirm our assumptions and designed launches to test these assumptions . 

 Insights 

 What I have learned from conducting this exercise with several groups and using different tools is that   while the patterns – especially the revised boards with sticky notes that incorporate their feedback and   improvements we could use – shows everything is ok and doable , is important to complement and   analyze abstracts feelings like when they used the pictures and the anonymous survey for reinforcing   our understanding of the problem we are working to solve , the more valuable aspect of the activity is 

 the shared insights and shared learning that occurs while they are working to define their problem   space . 

 Once I analyze the results , we could confirm one of our hypotheses , children find it boring writing a   letter in a paper , on a traditional way , they would love to use different tools like a tablet , a camera , they   would prefer drawing rather than writing . Families also find the process quite monotonous ; they feel   pressure to reply to communications on time and in many cases do not receive a response and there is   no connection with their sponsor in most cases . 

 Approach 

 I consider that having a complex hypothesis , involves using different types of design thinking tools to go   into the wild and understand and empathize with the customer , in my case the families and children . I   started using a mind mapping tool , but I needed also to apply a learning launch approach to understand   more about the process and how we can improve results but more importantly , providing a good   experience for sponsors and children . For the next time , I would start visiting the families first , to obtain   information from the field , preparing direct interviews will provide me more insights to start or prepare   a survey or tools .
### Output: 