Reflection on a marketing campaign on branded content . 

 Challenge 

 I work on projects that involve branded content . This content is disseminated in the   form of articles , blogs , videos , webinars and so on . There are currently multiple   workflows that have different kinds of processes for different projects . Since the same   team needs to juggle these tasks and projects , it is a challenging exercise . My challenge   was to find and improve the workflow in our team to accelerate the time taken to deliver   the projects . Each project normally has a long drawn out work period between 30 days   to 6 months . By addressing gaps , we wanted to be able to uncover what is ineffective in   our current workflow . 

 Selection 

 In order to make sure we are able to address any issues , we employed the visualization   tool – the objective was to draw out the multiple processes that are currently in place . By   using this tool , we want to be able to identify gaps in design process and see whether   there is any scope for improving the current workflow . Is there a way to cut down on the   time of delivery by skipping a few steps , or can we drastically reduce the time for some   of them ? Is the current process too cumbersome ? 

 Application 

 As part of the visualization process , it was great to put together the multiple processes   we have in place in the form of flow charts , once we started doing this , we started   identifying patterns , and that ’s when the gaps started to emerge . 

 As a team , we were involved in drawing flowcharts right from when a project is sold to   till the time the project is delivered and the final report is sent to the client . Doing this   repeatedly for different kinds of projects helped us in seeing the gaps . 

 Insight and Approach 

 During the exploration phase and pattern finding phase , what we found what was there   were multiple touch points that the client was interacting and there were overlapping   projects or tasks with the same client . This was causing internal communication gaps as   people needed to be briefed . For example , what we observed was that for a digital   project with articles involved , the client had to interface with certain set of people in the   team . And for executing videos there were interacting with others . Now this was causing   a great time lag in the process . T 

 The solution that came out of the exercise is for the team to have two owners – one from   a content standpoint and another from a project management standpoint – so there was   a quicker delivery and lesser communication gap . 

 As we tried this approach in a pilot project , we found it extremely effective . Not only did   it ease communication gaps , it also helped improve the client experience – this was an 

 outcome that was over and above what we expected . We just imagined an internal   change but ended up with an external outcome as well . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection on a marketing campaign on branded content . 

 Challenge 

 I work on projects that involve branded content . This content is disseminated in the   form of articles , blogs , videos , webinars and so on . There are currently multiple   workflows that have different kinds of processes for different projects . Since the same   team needs to juggle these tasks and projects , it is a challenging exercise . My challenge   was to find and improve the workflow in our team to accelerate the time taken to deliver   the projects . Each project normally has a long drawn out work period between 30 days   to 6 months . By addressing gaps , we wanted to be able to uncover what is ineffective in   our current workflow . 

 Selection 

 In order to make sure we are able to address any issues , we employed the visualization   tool – the objective was to draw out the multiple processes that are currently in place . By   using this tool , we want to be able to identify gaps in design process and see whether   there is any scope for improving the current workflow . Is there a way to cut down on the   time of delivery by skipping a few steps , or can we drastically reduce the time for some   of them ? Is the current process too cumbersome ? 

 Application 

 As part of the visualization process , it was great to put together the multiple processes   we have in place in the form of flow charts , once we started doing this , we started   identifying patterns , and that ’s when the gaps started to emerge . 

 As a team , we were involved in drawing flowcharts right from when a project is sold to   till the time the project is delivered and the final report is sent to the client . Doing this   repeatedly for different kinds of projects helped us in seeing the gaps . 

 Insight and Approach 

 During the exploration phase and pattern finding phase , what we found what was there   were multiple touch points that the client was interacting and there were overlapping   projects or tasks with the same client . This was causing internal communication gaps as   people needed to be briefed . For example , what we observed was that for a digital   project with articles involved , the client had to interface with certain set of people in the   team . And for executing videos there were interacting with others . Now this was causing   a great time lag in the process . T 

 The solution that came out of the exercise is for the team to have two owners – one from   a content standpoint and another from a project management standpoint – so there was   a quicker delivery and lesser communication gap . 

 As we tried this approach in a pilot project , we found it extremely effective . Not only did   it ease communication gaps , it also helped improve the client experience – this was an 

 outcome that was over and above what we expected . We just imagined an internal   change but ended up with an external outcome as well .
### Output: 