Challenge   I was working on a new product idea on Cyber risk protection for female segment which was primarily   identified as a potential area to be addressed based on various research reports and news for the growing   concern in this new digitally advanced world . To tailor a product / solution to meet this growing concern ,   I had already done a survey across 500 people of diverse gender ( to gain insights into difference in   perception ) , age bands ( to see how and what type of risk are of concern ) , educational level , and social   media behavior . 

 However , my challenge was that there was no stark or significant difference coming out of those online   surveys . Also , although majority of people accepted this to be a big problem , most of them answered the   question on how likely they are going to attacked as “ negative ” with a comment on the theme of , “ I am a   normal person , not a celebrity , why would anyone be interested in attacking me online . ” 

 I was confused if there is more to it or there is clearly real need for personal cyber protection yet although   there is a lot of noise about this . And on top of it , why the otherwise vulnerable section of these personal   cyberattacks , women were not perceiving the risk any different than men . 

 Selection   To uncover this challenge , I used “ Storytelling ” as a form of exercise to gain more insights . Whistle it was   clear they knew the risk existed , they were not willing to accept that this can be as real for a common   person like you and me and thus , needed to hear about real life ordinary stories where unfortunate   incidents happened and the protagonist was n’t prepared to handle the same timely or just managed to   get help in last minute . 

 Application   I conducted focus groups and divided the 16 people in group of 4 each as below : 

 •   Women below 25 - year - old 

 •   Women between 26 - 40 years old 

 •   Women over 40 years old 

 •   Men between 25 - 50 years old 

 The reason storytelling was used among this personification exercise was that a while this is a hot topic ,   the could mean different things to different segments of the people and the topic in itself is more personal   impacting both financial and reputational risks and thereby needed the audience to relate to the   characters of each of these real life stories . 

 For each group , there was a story that was identified based on a recent local or global news and the   intention was to run them through that story in detail and see what the group thought : 

 •   Why it happened ? 

 •   What was done to protect this in this case ? 

 •   What was done , was it right ? Was it enough ? Would you do something different in retrospect ? 

 •   What if same thing happened to you , your mental state and reaction ? 

 •   What if same thing happened to your family member , yours and their mental state and reaction ? 

 •   Do you know what are your rights in this case ? 

 •   Do you know where and whom to approach ? 

 •   Would you be open to discuss such a case in public – yes , why ; no , why ? 

 •   If there is “ ONLY ONE ” thing that will make you more send of comfort for such incidences , what   would that be ? 

 Insight   The submission provides a detailed description of the insight gained including all relevant information   ( e.g. , how an insight affected the author ’s thinking about his / her challenge and about design thinking   more broadly ) 

 The storytelling exercise gave an immense insight into primarily two things : 

 •   What part of the story was the real emotional connect – self reputation , friends / family ’s   expectation , impact on professional reputation , financial loss 

 •   How strong or weak was each of the group / segment in dealing with something similar 

 •   What are the current forms of self - help / awareness people already tapping into for such crisis   management and thus showing where the source of help and info is from . 

 The whole storytelling revealed what the underlying issues and concerns or lack of acceptance of real   issues and their unpreparedness to the actual incident . This gave us insights on the importance on   content , training , and awareness campaign that we need to run and from a perspective of not just as an   individual but them as “ mothers ” , “ professionally successful career women , and   “ as kids of elderly   parents ” . 

 Approach - alternative approach ( mind mapping )   There are two alternative approaches I think I should have done given if I was to do this all over again .   Once is the timing of the “ Story - telling ” which would have been better before the online survey and   perhaps could have structured the survey more appropriately . 

 Secondly , I feel we could have also potentially used “ mind mapping ” when we collected online survey ,   research reports , news articles , to internalize all those pieces of information together among different   stakeholders to gather insights and join the dots . Nevertheless , I do feel , we will use this with the insights   from story - telling exercise when we ultimately create the solution to address this and how we package   this for the real objective here . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge   I was working on a new product idea on Cyber risk protection for female segment which was primarily   identified as a potential area to be addressed based on various research reports and news for the growing   concern in this new digitally advanced world . To tailor a product / solution to meet this growing concern ,   I had already done a survey across 500 people of diverse gender ( to gain insights into difference in   perception ) , age bands ( to see how and what type of risk are of concern ) , educational level , and social   media behavior . 

 However , my challenge was that there was no stark or significant difference coming out of those online   surveys . Also , although majority of people accepted this to be a big problem , most of them answered the   question on how likely they are going to attacked as “ negative ” with a comment on the theme of , “ I am a   normal person , not a celebrity , why would anyone be interested in attacking me online . ” 

 I was confused if there is more to it or there is clearly real need for personal cyber protection yet although   there is a lot of noise about this . And on top of it , why the otherwise vulnerable section of these personal   cyberattacks , women were not perceiving the risk any different than men . 

 Selection   To uncover this challenge , I used “ Storytelling ” as a form of exercise to gain more insights . Whistle it was   clear they knew the risk existed , they were not willing to accept that this can be as real for a common   person like you and me and thus , needed to hear about real life ordinary stories where unfortunate   incidents happened and the protagonist was n’t prepared to handle the same timely or just managed to   get help in last minute . 

 Application   I conducted focus groups and divided the 16 people in group of 4 each as below : 

 •   Women below 25 - year - old 

 •   Women between 26 - 40 years old 

 •   Women over 40 years old 

 •   Men between 25 - 50 years old 

 The reason storytelling was used among this personification exercise was that a while this is a hot topic ,   the could mean different things to different segments of the people and the topic in itself is more personal   impacting both financial and reputational risks and thereby needed the audience to relate to the   characters of each of these real life stories . 

 For each group , there was a story that was identified based on a recent local or global news and the   intention was to run them through that story in detail and see what the group thought : 

 •   Why it happened ? 

 •   What was done to protect this in this case ? 

 •   What was done , was it right ? Was it enough ? Would you do something different in retrospect ? 

 •   What if same thing happened to you , your mental state and reaction ? 

 •   What if same thing happened to your family member , yours and their mental state and reaction ? 

 •   Do you know what are your rights in this case ? 

 •   Do you know where and whom to approach ? 

 •   Would you be open to discuss such a case in public – yes , why ; no , why ? 

 •   If there is “ ONLY ONE ” thing that will make you more send of comfort for such incidences , what   would that be ? 

 Insight   The submission provides a detailed description of the insight gained including all relevant information   ( e.g. , how an insight affected the author ’s thinking about his / her challenge and about design thinking   more broadly ) 

 The storytelling exercise gave an immense insight into primarily two things : 

 •   What part of the story was the real emotional connect – self reputation , friends / family ’s   expectation , impact on professional reputation , financial loss 

 •   How strong or weak was each of the group / segment in dealing with something similar 

 •   What are the current forms of self - help / awareness people already tapping into for such crisis   management and thus showing where the source of help and info is from . 

 The whole storytelling revealed what the underlying issues and concerns or lack of acceptance of real   issues and their unpreparedness to the actual incident . This gave us insights on the importance on   content , training , and awareness campaign that we need to run and from a perspective of not just as an   individual but them as “ mothers ” , “ professionally successful career women , and   “ as kids of elderly   parents ” . 

 Approach - alternative approach ( mind mapping )   There are two alternative approaches I think I should have done given if I was to do this all over again .   Once is the timing of the “ Story - telling ” which would have been better before the online survey and   perhaps could have structured the survey more appropriately . 

 Secondly , I feel we could have also potentially used “ mind mapping ” when we collected online survey ,   research reports , news articles , to internalize all those pieces of information together among different   stakeholders to gather insights and join the dots . Nevertheless , I do feel , we will use this with the insights   from story - telling exercise when we ultimately create the solution to address this and how we package   this for the real objective here .
### Output: 