Reflection - Storytelling 

 Challenge and selection 

 Strorytelling is one of the most interesting tools to connect with the emotions of our   stakeholders , it is used by large brands as a positioning strategy in the minds of   consumers , or to be recognized by their audience . It is presented as a way of   transmitting the values , history and purpose of companies . It is about knowing   consumers very well and telling them what they really want to hear through pleasant   stories that cause them curiosity and great emotional impact , in order to capture their   attention . 

 Everything is better when it is told through stories , the situation is better perceived and   understood than when it is done in a traditional way , that is why this tool is increasingly   being implemented by important companies and I find it very interesting to talk about   it . 

 Application 

 This semester of the university I decided to enroll in the subject " projects " with high   expectations and hopes of learning . In the first class , the professor told us his personal   story , his professional career , his experience in the different jobs he has had , his jacket   venture and other opportunities in the labor field . He did it to show us the importance   of the subject and how from the projects we can contribute to change in society , help   the most vulnerable populations , have more job opportunities and improve our quality   of life . In the different topics on agile methodologies , he highlighted storytelling as a   very appropriate tool in marketing to define the customer 's profile and their need ,   through a practical example , he made us understand that from stories , companies   better understand what It is what the client requires and how he can adapt the product   or service to his life , to generate greater satisfaction . 

 Insight and Approach 

 Through a history , consumers can be made to understand the evolution that the   company has had , for example , when a historical story is told , it can also be shown how   people can consume our product in their day to day , in their special occasions and with   the most important people , such as family , in this way we can connect with clients from   their emotions and feelings . A story can be told around the values of the company , so   that consumers can live them and relate them directly to the brand . 

 It is also a very useful tool within organizations , it can be used to ensure that all   members understand the objectives or projects that they want to carry out , with this a   more dynamic environment to work is made and encourages everyone to carry out a   nice job . It helps to raise the performance and results of the organization , through   greater commitment and involvement of workers . Leaders can , through the use of this 

 tool , make their strategies clearer and understood by all , preventing them from   becoming complex and boring . 

 Storytelling is part of the agile methodologies that are used by companies that have   understood that the base of everything is customers and consider them as the center , it   is very valuable because both customers and investors better understand the value   proposition that is offered when told as a story , it can be one that shows how the   product / service meets a need or fills a gap . 

 The challenge is knowing how to tell the stories , create messages that attract people 's   attention , generate reflection and identify with what they live daily , for this it is   important that the story that is told is real . 

 LAURA SOFÍA CARMONA DÍAZ- NATIONAL UNIVERSITY OF COLOMBIA 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Storytelling 

 Challenge and selection 

 Strorytelling is one of the most interesting tools to connect with the emotions of our   stakeholders , it is used by large brands as a positioning strategy in the minds of   consumers , or to be recognized by their audience . It is presented as a way of   transmitting the values , history and purpose of companies . It is about knowing   consumers very well and telling them what they really want to hear through pleasant   stories that cause them curiosity and great emotional impact , in order to capture their   attention . 

 Everything is better when it is told through stories , the situation is better perceived and   understood than when it is done in a traditional way , that is why this tool is increasingly   being implemented by important companies and I find it very interesting to talk about   it . 

 Application 

 This semester of the university I decided to enroll in the subject " projects " with high   expectations and hopes of learning . In the first class , the professor told us his personal   story , his professional career , his experience in the different jobs he has had , his jacket   venture and other opportunities in the labor field . He did it to show us the importance   of the subject and how from the projects we can contribute to change in society , help   the most vulnerable populations , have more job opportunities and improve our quality   of life . In the different topics on agile methodologies , he highlighted storytelling as a   very appropriate tool in marketing to define the customer 's profile and their need ,   through a practical example , he made us understand that from stories , companies   better understand what It is what the client requires and how he can adapt the product   or service to his life , to generate greater satisfaction . 

 Insight and Approach 

 Through a history , consumers can be made to understand the evolution that the   company has had , for example , when a historical story is told , it can also be shown how   people can consume our product in their day to day , in their special occasions and with   the most important people , such as family , in this way we can connect with clients from   their emotions and feelings . A story can be told around the values of the company , so   that consumers can live them and relate them directly to the brand . 

 It is also a very useful tool within organizations , it can be used to ensure that all   members understand the objectives or projects that they want to carry out , with this a   more dynamic environment to work is made and encourages everyone to carry out a   nice job . It helps to raise the performance and results of the organization , through   greater commitment and involvement of workers . Leaders can , through the use of this 

 tool , make their strategies clearer and understood by all , preventing them from   becoming complex and boring . 

 Storytelling is part of the agile methodologies that are used by companies that have   understood that the base of everything is customers and consider them as the center , it   is very valuable because both customers and investors better understand the value   proposition that is offered when told as a story , it can be one that shows how the   product / service meets a need or fills a gap . 

 The challenge is knowing how to tell the stories , create messages that attract people 's   attention , generate reflection and identify with what they live daily , for this it is   important that the story that is told is real . 

 LAURA SOFÍA CARMONA DÍAZ- NATIONAL UNIVERSITY OF COLOMBIA
### Output: 