Z BRUSH VIDEO TUTORIALS LOGO DESIGN 

 By Juan Chavez 

 Challenge     I work as Graphic Designer and the challenge is based on a logo design brief as follows :     Different subjects are taught according to the curricular plan at the IIM A in the city of Quito , Ecuador . However , there is no subject where   three - dimensional sculpting is taught using the Z Brush software . 

 Based on a survey carried out on a sample of 123 students ( sophomore and seniors ) of the School   of Graphic Design , indistinct gender , from 20 to 23 years of age ; it was identified that 90 % of the   students do not know how to use Z Brush . Only 11 % can differentiate between 3D modeling and   sculpting . 86 % only use Cinema 4D. 10 % have ever heard of Z Brush . 100 % of the students would   be willing to learn how to use the Z Brush through a video tutorial product . 

 Also , two structured interviews were conducted with Jairo Guzman ( Professor at the UIS in charge of the Multimedia Design III Lecture ) and Juan Chavez , Art Director of   AGILE in the city of Quito . 

 Mohamed , was able to mention that : " The creation of video tutorials which content is the learning   of Z Brush is a very useful tool that can be used to reinforce what is explained in class . Therefore ,   I do n’t have to explain it again . Such a project would be quite feasible for students to have a   reference for classes because sometimes writing in a notebook does not make things easier ” . 

 Antonio , referring to the use of 3D design and sculpting in his advertising agency , states that : “ There   are several factors in which the budget and execution time turn out to be highly determining   factors . There are situations where the only solution that can be given to a graphic product is   through 3D design . Here at AGILE , the creative team can have the most spectacular   ideas , which could not be materialized without the use of this technology ” . 

 From this field research , it is intended to make a series of video tutorials on how to use Z Brush   from its most basic to advanced level . 

 For this purpose , the product must have an identifier that stipulates the graphic line . This is where   the challenge is presented : the logo design of the video tutorials . 

 Selection : Mind Mapping 

 According to professor Marian Moore Mind Mapping looks for patterns and insights in a large   quantity of data you collected during your exploration of what is the current reality . 

 The reason why this design tool was chosen is because it allows you to better visualize the ideas   in the what if stage , since the branches are drawn from a pivot , each one of them creatively   contributes to a tentative solution . 

 Application 

 To propose a product name that is easy for the target group to associate , the Mind Mapping design   tool was used , in such a way that ideas relevant to 3D sculpting were emitted . 

 They gave rise to 5 main branches : Z Brush , Language , Design , Target , Visual . It was the Visual   branch and its sub - branches ( Shapes , Symbols , Chisel , Pixel ) that determined the name and the   graphic characteristics that the logo should have . Chisel ( Chisel ) + Pixel = Cinxel . As shown in   Fig 1 . 

 Fig.1 Mind Mapping 

 Insight 

 With the guiding idea of taking a chisel into account , an analogy to a sculpting tool was established .   This is an insight into the logo design since it is a tool ( chisel ) that is used in real life and a pertinent   way to associate in the student 's mind with the Z Brush software . ( Sculpting Software ) . 

 Although the other roots were discarded for the elaboration of the logo , they were very useful ,   since they are dimensions of the logo that are not visible but are present within the brand . The logo   design is shown in Fig 2 . 

 Fig 2 . Cinxel ( Logo Design ) 

 Once the logo was designed , the design of the product interface was made Fig 3 . 

 Fig 3 . Cinxel ( Interface Design ) 

 Approach 

 The use of Mind Mapping has helped me to design logos , especially to find a suitable , creative ,   and unique name . Perhaps the next time I´ll need to design a logo I would brainstorm to find more   main branches and more sub branches . This way , I would have more options to choose a logo   name and its characteristic features . However , a name could be already determined by a client 

 Also , I realized that to design an interface I would use Story Telling to guide the user throughout   the interface in a friendly way . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Juan Chavez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Z BRUSH VIDEO TUTORIALS LOGO DESIGN 

 By Juan Chavez 

 Challenge     I work as Graphic Designer and the challenge is based on a logo design brief as follows :     Different subjects are taught according to the curricular plan at the IIM A in the city of Quito , Ecuador . However , there is no subject where   three - dimensional sculpting is taught using the Z Brush software . 

 Based on a survey carried out on a sample of 123 students ( sophomore and seniors ) of the School   of Graphic Design , indistinct gender , from 20 to 23 years of age ; it was identified that 90 % of the   students do not know how to use Z Brush . Only 11 % can differentiate between 3D modeling and   sculpting . 86 % only use Cinema 4D. 10 % have ever heard of Z Brush . 100 % of the students would   be willing to learn how to use the Z Brush through a video tutorial product . 

 Also , two structured interviews were conducted with Jairo Guzman ( Professor at the UIS in charge of the Multimedia Design III Lecture ) and Juan Chavez , Art Director of   AGILE in the city of Quito . 

 Mohamed , was able to mention that : " The creation of video tutorials which content is the learning   of Z Brush is a very useful tool that can be used to reinforce what is explained in class . Therefore ,   I do n’t have to explain it again . Such a project would be quite feasible for students to have a   reference for classes because sometimes writing in a notebook does not make things easier ” . 

 Antonio , referring to the use of 3D design and sculpting in his advertising agency , states that : “ There   are several factors in which the budget and execution time turn out to be highly determining   factors . There are situations where the only solution that can be given to a graphic product is   through 3D design . Here at AGILE , the creative team can have the most spectacular   ideas , which could not be materialized without the use of this technology ” . 

 From this field research , it is intended to make a series of video tutorials on how to use Z Brush   from its most basic to advanced level . 

 For this purpose , the product must have an identifier that stipulates the graphic line . This is where   the challenge is presented : the logo design of the video tutorials . 

 Selection : Mind Mapping 

 According to professor Marian Moore Mind Mapping looks for patterns and insights in a large   quantity of data you collected during your exploration of what is the current reality . 

 The reason why this design tool was chosen is because it allows you to better visualize the ideas   in the what if stage , since the branches are drawn from a pivot , each one of them creatively   contributes to a tentative solution . 

 Application 

 To propose a product name that is easy for the target group to associate , the Mind Mapping design   tool was used , in such a way that ideas relevant to 3D sculpting were emitted . 

 They gave rise to 5 main branches : Z Brush , Language , Design , Target , Visual . It was the Visual   branch and its sub - branches ( Shapes , Symbols , Chisel , Pixel ) that determined the name and the   graphic characteristics that the logo should have . Chisel ( Chisel ) + Pixel = Cinxel . As shown in   Fig 1 . 

 Fig.1 Mind Mapping 

 Insight 

 With the guiding idea of taking a chisel into account , an analogy to a sculpting tool was established .   This is an insight into the logo design since it is a tool ( chisel ) that is used in real life and a pertinent   way to associate in the student 's mind with the Z Brush software . ( Sculpting Software ) . 

 Although the other roots were discarded for the elaboration of the logo , they were very useful ,   since they are dimensions of the logo that are not visible but are present within the brand . The logo   design is shown in Fig 2 . 

 Fig 2 . Cinxel ( Logo Design ) 

 Once the logo was designed , the design of the product interface was made Fig 3 . 

 Fig 3 . Cinxel ( Interface Design ) 

 Approach 

 The use of Mind Mapping has helped me to design logos , especially to find a suitable , creative ,   and unique name . Perhaps the next time I´ll need to design a logo I would brainstorm to find more   main branches and more sub branches . This way , I would have more options to choose a logo   name and its characteristic features . However , a name could be already determined by a client 

 Also , I realized that to design an interface I would use Story Telling to guide the user throughout   the interface in a friendly way .
### Output: 