Visualization 

 Challenge & Selection 

 We as a Digital banking organization are developing many new products to cater to need to unbanked   population in India . This sector is underserviced with lack of Banking facilities . Village population in India   have a problem of cash withdrawal in need of hour . They have dependency on Bank branches which are   limited . We wanted to identify the challenges and solve this problem in a cost effective manner . 

 We have a team of diversified individuals from sales , strategy , research , compliance and marketing . Tool   we picked up was visualization to help us get to all possible challenges that are there . 

 Application 

 We started with bringing the team in one room gave them sheet of paper and asked them to write as   many challenges they know / come across while working or as a customer while going out to with draw   cash . We asked them to also write location / distance of their favorite place for this particular cash   withdrawal activity . 

 We then started putting up views that have come up on white board dividing them into challenges   faced / what delights them . There were many diversified views but correlated to each other . Some were   customer centric others also include cost of operations for banks for maximizing reach . We started   segregating it into different buckets which included customer centric challenges / Operational challenges .   There were some challenges which came up which might be of less use today but noted those as well   like challenge of power / Internet connectivity of broadband in Banks etc . 

 Insights & Approach 

 Few challenges stated by most of them were branch timing , cash dry up in ATMs , Distance of these   Banks / ATMs & a major challenge of Rural population uncomfortable in using ATM and Bank forms for   withdrawal . Also small players working on cash withdrawal solution on government security number . 

 Insight that came out was Customer does not want to wait for cash withdrawal at bank or branch he   does it out of his necessity and hence any act that delights him is a advantage 

 Customer does not want to travel large distances to banks and do transaction . In current scenario it is 5- 10 km in most of rural india . 

 Customer want to be sure that if he reaches a place he gets money and does not have to return empty   handed due to technical glitches . 

 Since literacy rate is low in India customer is not comfortable in filling form or use ATM where he has to   choose multiple options to withdraw cash . 

 Visualization helped us put different thoughts and probable challenges / Opportunities in front of all of us   thus helping us think through all possible What is . I would be using this tool every time from now on . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization 

 Challenge & Selection 

 We as a Digital banking organization are developing many new products to cater to need to unbanked   population in India . This sector is underserviced with lack of Banking facilities . Village population in India   have a problem of cash withdrawal in need of hour . They have dependency on Bank branches which are   limited . We wanted to identify the challenges and solve this problem in a cost effective manner . 

 We have a team of diversified individuals from sales , strategy , research , compliance and marketing . Tool   we picked up was visualization to help us get to all possible challenges that are there . 

 Application 

 We started with bringing the team in one room gave them sheet of paper and asked them to write as   many challenges they know / come across while working or as a customer while going out to with draw   cash . We asked them to also write location / distance of their favorite place for this particular cash   withdrawal activity . 

 We then started putting up views that have come up on white board dividing them into challenges   faced / what delights them . There were many diversified views but correlated to each other . Some were   customer centric others also include cost of operations for banks for maximizing reach . We started   segregating it into different buckets which included customer centric challenges / Operational challenges .   There were some challenges which came up which might be of less use today but noted those as well   like challenge of power / Internet connectivity of broadband in Banks etc . 

 Insights & Approach 

 Few challenges stated by most of them were branch timing , cash dry up in ATMs , Distance of these   Banks / ATMs & a major challenge of Rural population uncomfortable in using ATM and Bank forms for   withdrawal . Also small players working on cash withdrawal solution on government security number . 

 Insight that came out was Customer does not want to wait for cash withdrawal at bank or branch he   does it out of his necessity and hence any act that delights him is a advantage 

 Customer does not want to travel large distances to banks and do transaction . In current scenario it is 5- 10 km in most of rural india . 

 Customer want to be sure that if he reaches a place he gets money and does not have to return empty   handed due to technical glitches . 

 Since literacy rate is low in India customer is not comfortable in filling form or use ATM where he has to   choose multiple options to withdraw cash . 

 Visualization helped us put different thoughts and probable challenges / Opportunities in front of all of us   thus helping us think through all possible What is . I would be using this tool every time from now on .
### Output: 