Design Thinking for Innovation   University of Virginia - Darden School of Business 

 Reﬂection - Visualisation 

 Challenge and Selection 

 At the ﬁrm that I was working for , one of our goals that we set to during the   pandemic was to increase our social media following in an organic manner and   make sure that our audience was engaged with us . A team of 10 people were   working from 10 diﬀerent cities which make coordination and collaboration very   hard . Everyone had diﬀerent ideas and approaches . 

 We selected a few people from our audience who were heavily engaged with our   page since the beginning and also have the same passion about the company . We   selected people from ages 16 - 25 from al over the country who joined us during our   brainstorming sessions and curation sessions to get their feedback . 

 Application 

 The process was getting extremely messy so we decided to take 2 days and do   our research and then present our ideas to everyone in order to pick the best one . 

 We made everyone make vision boards / mood boards / collages of how we wanted   our social media pages to look and a visual representation of how were going to   achieve this . Once we did this , our life became so much simpler . Everyone was   ﬁnally able to understand each others ideas and concepts and we were able to   implement 6 out of 7 ideas . 

 Once we made a timelines as to when were going to implement which idea , we   started to design experiments . We started posting 6 pictures each with diﬀerent   themes / concepts / ideas and measured the analytics and response that we got from   each of these themes . Once , we do had suﬃcient enough information , we started   roll out more and more posts in similar themes . 

 We divided the 20 people we selected into randomised groups of 5 varying in age   and location to keep it as neutral as possible . Once each team had come up with   their ﬁnal designs for posts to go up on our social media , we ﬁrst got each team to   react to each others posts and made the necessary modiﬁcations . We also asked   each of the 20 selected people to make their vision boards in order to get a better   understanding of what our audience likes to see . 

 Insight and Approach 

 The insight that my team and I got from this experiment was extremely valuable   and the results spoke for themselves . Everybody was able to get a better   understanding of what the other person wanted to do and what they envisioned for   the page . We were also able to get a much better understanding of what our   audience likes , the kind of designs that catch their attention and what ideas and   designs will get them to engage with us even more . After conducting this   experiment , we achieved our 6 month goal in 3 months . We were able to grow our   page by 239 % and our followers were highly engaging with us . Our followers   started to engage with us so much that were also able to open our ﬁrst brick - and- mortar store and our sales revenue grew by 400 % in 4 months ( highest that ’s its   ever been since the inception of the company in 2017 ) . People from all over the   country are talking about us , visiting our store and engaging us with highly on   social media . 

 The visualisation approach that we took helped us majorly as the main problem we   had to solve was the aesthetic of our page which we only ﬁgured out after we used   this approach . We are extremely happy that we uses this approach and are sure   that we will be using this and other approaches much more in the future . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation   University of Virginia - Darden School of Business 

 Reﬂection - Visualisation 

 Challenge and Selection 

 At the ﬁrm that I was working for , one of our goals that we set to during the   pandemic was to increase our social media following in an organic manner and   make sure that our audience was engaged with us . A team of 10 people were   working from 10 diﬀerent cities which make coordination and collaboration very   hard . Everyone had diﬀerent ideas and approaches . 

 We selected a few people from our audience who were heavily engaged with our   page since the beginning and also have the same passion about the company . We   selected people from ages 16 - 25 from al over the country who joined us during our   brainstorming sessions and curation sessions to get their feedback . 

 Application 

 The process was getting extremely messy so we decided to take 2 days and do   our research and then present our ideas to everyone in order to pick the best one . 

 We made everyone make vision boards / mood boards / collages of how we wanted   our social media pages to look and a visual representation of how were going to   achieve this . Once we did this , our life became so much simpler . Everyone was   ﬁnally able to understand each others ideas and concepts and we were able to   implement 6 out of 7 ideas . 

 Once we made a timelines as to when were going to implement which idea , we   started to design experiments . We started posting 6 pictures each with diﬀerent   themes / concepts / ideas and measured the analytics and response that we got from   each of these themes . Once , we do had suﬃcient enough information , we started   roll out more and more posts in similar themes . 

 We divided the 20 people we selected into randomised groups of 5 varying in age   and location to keep it as neutral as possible . Once each team had come up with   their ﬁnal designs for posts to go up on our social media , we ﬁrst got each team to   react to each others posts and made the necessary modiﬁcations . We also asked   each of the 20 selected people to make their vision boards in order to get a better   understanding of what our audience likes to see . 

 Insight and Approach 

 The insight that my team and I got from this experiment was extremely valuable   and the results spoke for themselves . Everybody was able to get a better   understanding of what the other person wanted to do and what they envisioned for   the page . We were also able to get a much better understanding of what our   audience likes , the kind of designs that catch their attention and what ideas and   designs will get them to engage with us even more . After conducting this   experiment , we achieved our 6 month goal in 3 months . We were able to grow our   page by 239 % and our followers were highly engaging with us . Our followers   started to engage with us so much that were also able to open our ﬁrst brick - and- mortar store and our sales revenue grew by 400 % in 4 months ( highest that ’s its   ever been since the inception of the company in 2017 ) . People from all over the   country are talking about us , visiting our store and engaging us with highly on   social media . 

 The visualisation approach that we took helped us majorly as the main problem we   had to solve was the aesthetic of our page which we only ﬁgured out after we used   this approach . We are extremely happy that we uses this approach and are sure   that we will be using this and other approaches much more in the future .
### Output: 