Design Thinking for Innovation – Week 5                                                           Peer   Graded 

 Assignment 

 Tool that applied – Storytelling 

 1 .   Challenge & Selection 

 Storytelling is a powerful tool that can be applied in various situations in our daily life , hence it is 

 a tool that I have used all the time . As a marketer for a shampoo company , I have always faced the   challenge of getting more customers to try and love our new products . In addition , I also faced challenges   in how to ensure the phenomenon of declining brand loyalty to our products , as there are many choices   for customers in the markets nowadays . 

 I prefer to use storytelling because it allows me to better understand users , generate empathy , 

 and emotionally affect them . I often create images to represent target users and add conflict to stories   that reflect their user paths and concerns . One reason is that through storytelling we can better   understand what users want from a solution . Good stories always captivate the audience . In user   experience ( UX ) design , if designers use storytelling throughout the design process to ensure that all work   is focused on the needs of the users and the value the company wants for those five users . After   completing your design research to understand the needs and wants of your users , you use your ideas to   tell a story about who you are , what they want , and how you will deliver it . This story allows everyone   involved in the project to empathize with the users and ensure that their work matches the story . Having   a story throughout the project means marketing design at the end of the design process is also easy as   you already know exactly what story to tell to show how valuable your product is . 

 2 .   Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of 

 building Storytelling is indirectly related to emotional branding . Essentially , emotional branding is the   practice of creating brands that speak directly to the consumer , their emotional state , needs and   aspirations . The purpose of emotional branding is to establish a connection between consumers and   products by stimulating consumer emotions . Human needs such as love , strength , emotional security , and   self - satisfaction are grounded in subconscious emotions as the basis of emotional brands and enable   marketers to create self - fulfilling prophecies in response to consumer demand . People want to meet   demand , and advertisers must meet those needs on a constant cycle . Our company has launched a new   line of anti - dandruff shampoos that allows real women to share their experiences with Beauty Me   Antidandruff DIARY products through a video blog where real women share their stories about dandruff   and how new products can save them . The YouTube Diary channel attracts real women from fashion   bloggers , travel bloggers , makeup artists and others to share their stories of fighting dandruff with us . It   also has a link to buy items online . The channel also spawned the Facebook app , which was once again   stylized as a diary . In addition to similar YouTube channels , the Secret Diary app provides additional   information on hair and products . Creating a secret diary , revealing products as a solution , and allowing   real women to share their anti - dandruff secrets support the two pillars of sports . This type of storytelling   allows new customers to more readily start their journey to our products as the review is real and   trustworthy . 

 3 .   Insight 

 Using a learning tool , we designed and tested our solutions . In the course of training , we managed 

 to improve the functions and design of our product in order to meet the expectations of users . It was   through this process that we realized that customers are more attracted to the Facebook review as it is   shared by regular users rather than celebrities or influencers . Our marketing department used the results   of this process to change our marketing campaign strategy . Going forward , our business will focus on   human - centered design to improve our products and services . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation – Week 5                                                           Peer   Graded 

 Assignment 

 Tool that applied – Storytelling 

 1 .   Challenge & Selection 

 Storytelling is a powerful tool that can be applied in various situations in our daily life , hence it is 

 a tool that I have used all the time . As a marketer for a shampoo company , I have always faced the   challenge of getting more customers to try and love our new products . In addition , I also faced challenges   in how to ensure the phenomenon of declining brand loyalty to our products , as there are many choices   for customers in the markets nowadays . 

 I prefer to use storytelling because it allows me to better understand users , generate empathy , 

 and emotionally affect them . I often create images to represent target users and add conflict to stories   that reflect their user paths and concerns . One reason is that through storytelling we can better   understand what users want from a solution . Good stories always captivate the audience . In user   experience ( UX ) design , if designers use storytelling throughout the design process to ensure that all work   is focused on the needs of the users and the value the company wants for those five users . After   completing your design research to understand the needs and wants of your users , you use your ideas to   tell a story about who you are , what they want , and how you will deliver it . This story allows everyone   involved in the project to empathize with the users and ensure that their work matches the story . Having   a story throughout the project means marketing design at the end of the design process is also easy as   you already know exactly what story to tell to show how valuable your product is . 

 2 .   Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of 

 building Storytelling is indirectly related to emotional branding . Essentially , emotional branding is the   practice of creating brands that speak directly to the consumer , their emotional state , needs and   aspirations . The purpose of emotional branding is to establish a connection between consumers and   products by stimulating consumer emotions . Human needs such as love , strength , emotional security , and   self - satisfaction are grounded in subconscious emotions as the basis of emotional brands and enable   marketers to create self - fulfilling prophecies in response to consumer demand . People want to meet   demand , and advertisers must meet those needs on a constant cycle . Our company has launched a new   line of anti - dandruff shampoos that allows real women to share their experiences with Beauty Me   Antidandruff DIARY products through a video blog where real women share their stories about dandruff   and how new products can save them . The YouTube Diary channel attracts real women from fashion   bloggers , travel bloggers , makeup artists and others to share their stories of fighting dandruff with us . It   also has a link to buy items online . The channel also spawned the Facebook app , which was once again   stylized as a diary . In addition to similar YouTube channels , the Secret Diary app provides additional   information on hair and products . Creating a secret diary , revealing products as a solution , and allowing   real women to share their anti - dandruff secrets support the two pillars of sports . This type of storytelling   allows new customers to more readily start their journey to our products as the review is real and   trustworthy . 

 3 .   Insight 

 Using a learning tool , we designed and tested our solutions . In the course of training , we managed 

 to improve the functions and design of our product in order to meet the expectations of users . It was   through this process that we realized that customers are more attracted to the Facebook review as it is   shared by regular users rather than celebrities or influencers . Our marketing department used the results   of this process to change our marketing campaign strategy . Going forward , our business will focus on   human - centered design to improve our products and services .
### Output: 