Charity Organization - Storytelling Tool 

 Challenge 

 I am a student who lives in a city where the number of women with financial challenges is constantly   increasing . These women have different stories , they are generally alone , often with kids and relatives non   close to them , who at the same time also live with limited resources . In a situation like this , a loan from bank   is not an option having a temporary or no job , therefore it becomes difficult to start a new life and leave all   the abuses behind . Although their life has been very tough so far , they have a strong motivation to initiate a   new life , which will give them the independence and the possibility to build a better future . 

 The charity organization , which I am part of , is planning a campaign to raise money that will be invested to   start new small businesses , led by these women . This poses an extra challenge as who donates has to trust   the organization that money will be invested to start a business that can help women to be successful .   Furthermore , who donates will have the opportunity to monitor directly the start and the development of the   start - up . 

 Selection 

 Given this background , we have identified storytelling as the most appropriate tool because it emotionally   engages donators to support the business proposed by each women , rather than just sharing data analysis ,   statistics and numbers that describe the situation ( e.g. 40 % of abused women are abandoned and lonely ) . This   will also give , to donators , the opportunity to choose and help the situation that is closer to their values . 

 Application 

 The organization has selected five women to support in this journey . Each woman was asked to provide a   short description of her “ previous life ” and current situation and to talk about her business proposal ,   resources needed and the financial challenges faced , given the context . 

 These five stories have been both written and recorded in order to create videos , pictures , posts on social   media and printed brochures . Various communication channels were used to reach as many as people possible   beyond the charity organization , including small private investors . 

 Insight & Approach 

 For the first time the organization decided to use the storytelling tool in order to raise funding from donators .   The outcome was very positive , overall much more engagement and participation . The successful result was   very clear since the early days of the launch of the humanitarian campaign . One of the learnings is that the   emotional engagement combined with the vision of a better future for these women was helping donators to   see how they could impact other people life , by feeling their suffer and understanding their motivation better . 

 Given the outcome obtained thanks to the storytelling tool , the organization decided to approach and apply   this tool to help other similar tough situations for future campaign focused on different charity themes .   Moreover , to broaden the target audience this approach ( use storytelling ) could be implemented involving   other charity organizations in different locations . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Charity Organization - Storytelling Tool 

 Challenge 

 I am a student who lives in a city where the number of women with financial challenges is constantly   increasing . These women have different stories , they are generally alone , often with kids and relatives non   close to them , who at the same time also live with limited resources . In a situation like this , a loan from bank   is not an option having a temporary or no job , therefore it becomes difficult to start a new life and leave all   the abuses behind . Although their life has been very tough so far , they have a strong motivation to initiate a   new life , which will give them the independence and the possibility to build a better future . 

 The charity organization , which I am part of , is planning a campaign to raise money that will be invested to   start new small businesses , led by these women . This poses an extra challenge as who donates has to trust   the organization that money will be invested to start a business that can help women to be successful .   Furthermore , who donates will have the opportunity to monitor directly the start and the development of the   start - up . 

 Selection 

 Given this background , we have identified storytelling as the most appropriate tool because it emotionally   engages donators to support the business proposed by each women , rather than just sharing data analysis ,   statistics and numbers that describe the situation ( e.g. 40 % of abused women are abandoned and lonely ) . This   will also give , to donators , the opportunity to choose and help the situation that is closer to their values . 

 Application 

 The organization has selected five women to support in this journey . Each woman was asked to provide a   short description of her “ previous life ” and current situation and to talk about her business proposal ,   resources needed and the financial challenges faced , given the context . 

 These five stories have been both written and recorded in order to create videos , pictures , posts on social   media and printed brochures . Various communication channels were used to reach as many as people possible   beyond the charity organization , including small private investors . 

 Insight & Approach 

 For the first time the organization decided to use the storytelling tool in order to raise funding from donators .   The outcome was very positive , overall much more engagement and participation . The successful result was   very clear since the early days of the launch of the humanitarian campaign . One of the learnings is that the   emotional engagement combined with the vision of a better future for these women was helping donators to   see how they could impact other people life , by feeling their suffer and understanding their motivation better . 

 Given the outcome obtained thanks to the storytelling tool , the organization decided to approach and apply   this tool to help other similar tough situations for future campaign focused on different charity themes .   Moreover , to broaden the target audience this approach ( use storytelling ) could be implemented involving   other charity organizations in different locations .
### Output: 