Visualization 

 Challenge : As an HR consultant , I routinely work on a variety of assignments . One such   assignment involved discovering , defining and implementing the Employee Value Proposition   ( EVP ) for an organization . As a part of the discovery process , my team and I are required to   interview employees in groups , through Focus Group Discussions . While the questions used in   the process are elaborate and help uncover both breadth and depth of information , I realized   that the visualization technique could help us uncover some of the unstated needs of our target   audience . So our team decided to also include a visualization tool as a part of the Focus Group   Discussion process . 

 Selection : Visualization is not so much about drawing but about ‘ visual thinking ’ . It gets better   with practice and one can incorporate a variety of artfacts including colour , symbols , logos etc .   in the process . It involves imagining people , places , situations and actions or movements to   communicate a thought or an idea . 

 As taught in Video 6 of Week 1 of the Design Thinking for Business Innovation class , my team   and I decided to incorporate the visualization tool as it would help us in the pattern finding   process and also help evolve concepts that might not immediately seem apparent . 

 Application : Towards the end of the Focus Group Discussion , we split the participants into   groups of 4 - 5 each and each group was given one large chart paper and multi - colored sketch   pens . Using projective techniques , we then asked each group to ‘ visualize ’ their organization as   a vehicle . We prompted people with questions such as – if your organization were a car , what   car would it be ? What features would it have ? What would the passengers look like ? What kind   of road is this car on ? Where is it coming from and where is it going to ? 

 The participants , in their respective groups , then drew their versions of this vehicle on the large   piece of paper that was given to them and included vivid descriptions of how they visualized   each of the above components . Some sample images have been reproduced below : 

 Insights : Through the course of the discovery phase , our objective was to gauge the ‘ as - is ’   current state of the organizational culture , and gain a deeper understanding of the strengths   and weaknesses , in terms of how the employees perceived the culture of their firm . 

 The projective technique gave us additional firepower to validate some of our assumptions that   we had about what the employees were telling us . We could identify patterns in the visuals –   upward sloping roads showcasing tough times ahead , robust vehicles that signified the fact that   the organization was financially stable , cues with respect to the passengers that helps us   identify the kind of people who succeeded in the organization , and so on . 

 From the perspective of design thinking , it also helped me personally get a better hold of some   of the concepts that were explained through this tool , particularly pattern recognition . When   we put together about 15 such drawings across a cross - section of the employee population ,   clear trends were visible in terms of what employees were trying to communicate . The   leadership was blown away when some of these findings were presented back to them . 

 Approach : If I were to use another tool in my next such exercise , I would likely pick the journey   mapping technique . This is because , as explained in the ‘ MeYouHealth ’ story and ‘ The Good   Kitchen ’ case study , it would help me and my team gain a better understanding of the ‘ what is ’   stage , thereby helping firm up both the problem statement and design criteria better . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization 

 Challenge : As an HR consultant , I routinely work on a variety of assignments . One such   assignment involved discovering , defining and implementing the Employee Value Proposition   ( EVP ) for an organization . As a part of the discovery process , my team and I are required to   interview employees in groups , through Focus Group Discussions . While the questions used in   the process are elaborate and help uncover both breadth and depth of information , I realized   that the visualization technique could help us uncover some of the unstated needs of our target   audience . So our team decided to also include a visualization tool as a part of the Focus Group   Discussion process . 

 Selection : Visualization is not so much about drawing but about ‘ visual thinking ’ . It gets better   with practice and one can incorporate a variety of artfacts including colour , symbols , logos etc .   in the process . It involves imagining people , places , situations and actions or movements to   communicate a thought or an idea . 

 As taught in Video 6 of Week 1 of the Design Thinking for Business Innovation class , my team   and I decided to incorporate the visualization tool as it would help us in the pattern finding   process and also help evolve concepts that might not immediately seem apparent . 

 Application : Towards the end of the Focus Group Discussion , we split the participants into   groups of 4 - 5 each and each group was given one large chart paper and multi - colored sketch   pens . Using projective techniques , we then asked each group to ‘ visualize ’ their organization as   a vehicle . We prompted people with questions such as – if your organization were a car , what   car would it be ? What features would it have ? What would the passengers look like ? What kind   of road is this car on ? Where is it coming from and where is it going to ? 

 The participants , in their respective groups , then drew their versions of this vehicle on the large   piece of paper that was given to them and included vivid descriptions of how they visualized   each of the above components . Some sample images have been reproduced below : 

 Insights : Through the course of the discovery phase , our objective was to gauge the ‘ as - is ’   current state of the organizational culture , and gain a deeper understanding of the strengths   and weaknesses , in terms of how the employees perceived the culture of their firm . 

 The projective technique gave us additional firepower to validate some of our assumptions that   we had about what the employees were telling us . We could identify patterns in the visuals –   upward sloping roads showcasing tough times ahead , robust vehicles that signified the fact that   the organization was financially stable , cues with respect to the passengers that helps us   identify the kind of people who succeeded in the organization , and so on . 

 From the perspective of design thinking , it also helped me personally get a better hold of some   of the concepts that were explained through this tool , particularly pattern recognition . When   we put together about 15 such drawings across a cross - section of the employee population ,   clear trends were visible in terms of what employees were trying to communicate . The   leadership was blown away when some of these findings were presented back to them . 

 Approach : If I were to use another tool in my next such exercise , I would likely pick the journey   mapping technique . This is because , as explained in the ‘ MeYouHealth ’ story and ‘ The Good   Kitchen ’ case study , it would help me and my team gain a better understanding of the ‘ what is ’   stage , thereby helping firm up both the problem statement and design criteria better .
### Output: 