Reflection – ​Visualization 

 Challenge and selection   I am a project leader in a software company . We work with clients that bring us some 

 needs , and we create a solution for them . We created what our clients tell us to do 

 without questioning whether the solution will really fit their needs . This approach 

 impacts the clients ’ satisfaction at the end of the project . We had several dissatisfied 

 customers , even if we deliver the software as they asked . So , I realized that the 

 problem is not in the production , but it is in the idea conception .      We received a new project to design a website to help mothers buy baby and kids 

 clothes . In the first meeting , we proposed our client apply an ethnographic to help 

 understand the real problem . We aim to create a visualization of the process of the 

 clothes purchase of the mothers . The client is a little skeptical , but after we explained 

 the possible benefits , he accepted . So , we started our project by doing a Journey 

 Mapping with mothers . The main idea was to discover which are the primary needs 

 of these mothers in this process . Besides just analyze the process , we tried to 

 understand their fears and the emotions in the process .     Application   We selected 20 mothers from 22 years old up to 33 years old with newborn children 

 up to 3 years old . We follow these mothers in the entire process of searching and 

 buying clothes . We go along with each mother individually , from the shopping mall 

 entrance , choosing the right store , looking at the entire cloth catalog , finding the 

 clothes that fit in their kids , and , finally , finalizing the buy . We also accompanied how 

 they organized the clothes and what they did with the clothes that no longer fit . 

 Finally , we also asked these mothers to maintain a photo diary with each clothes the 

 kids used . They take pictures and created an album of them .      With these data , we created flows of each mother ’s process to describe how they did 

 her process . We also used the album to see if the kids used the clothes recently 

 bought .      Insight   We discover a whole new world ! The first thing is that the mothers have two types of 

 purchases that we classified as an emotional purchase and a daily purchase . The 

 emotional purchase is that clothes that generate a good feeling in it . The mothers 

 loved to search for a lovely piece of cloth for their kids and feel the material . This is a 

 moment of the mother with her kid . We do not think to change that . But the daily 

 purchase is fastly , and there is not an emotion in it . We found out that the daily 

 purchase is the purchase which fills the bigger part of the clothes necessity . Also , 

 this daily purchase is very stressful for the mothers . 

 We also discover that the process of deal with clothes that do not fit anymore is 

 complicated . Some mothers passed these clothes to other mothers , but most do not 

 have someone to transfer them . Therefore , the mothers maintain these clothes , 

 creating messy and difficult management . Another insight was that the clothes of 

 daily purchase are the clothes with more utilizations ! We saw that in the pictures 

 from the album .      Approach   I think that the first experiment was excellent and deliver to our client a lot of 

 important insights . The next time , we need to found how to do this in a less invasive 

 way . We take a lot of time for these mothers , and this was stressful for both sides . 

 The album is a good idea for maintaining a diary easily . The mothers prefer that then 

 write which clothes are used .      Our client saw the visualizations created in this process and changed the entire 

 application to meet these needs better . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – ​Visualization 

 Challenge and selection   I am a project leader in a software company . We work with clients that bring us some 

 needs , and we create a solution for them . We created what our clients tell us to do 

 without questioning whether the solution will really fit their needs . This approach 

 impacts the clients ’ satisfaction at the end of the project . We had several dissatisfied 

 customers , even if we deliver the software as they asked . So , I realized that the 

 problem is not in the production , but it is in the idea conception .      We received a new project to design a website to help mothers buy baby and kids 

 clothes . In the first meeting , we proposed our client apply an ethnographic to help 

 understand the real problem . We aim to create a visualization of the process of the 

 clothes purchase of the mothers . The client is a little skeptical , but after we explained 

 the possible benefits , he accepted . So , we started our project by doing a Journey 

 Mapping with mothers . The main idea was to discover which are the primary needs 

 of these mothers in this process . Besides just analyze the process , we tried to 

 understand their fears and the emotions in the process .     Application   We selected 20 mothers from 22 years old up to 33 years old with newborn children 

 up to 3 years old . We follow these mothers in the entire process of searching and 

 buying clothes . We go along with each mother individually , from the shopping mall 

 entrance , choosing the right store , looking at the entire cloth catalog , finding the 

 clothes that fit in their kids , and , finally , finalizing the buy . We also accompanied how 

 they organized the clothes and what they did with the clothes that no longer fit . 

 Finally , we also asked these mothers to maintain a photo diary with each clothes the 

 kids used . They take pictures and created an album of them .      With these data , we created flows of each mother ’s process to describe how they did 

 her process . We also used the album to see if the kids used the clothes recently 

 bought .      Insight   We discover a whole new world ! The first thing is that the mothers have two types of 

 purchases that we classified as an emotional purchase and a daily purchase . The 

 emotional purchase is that clothes that generate a good feeling in it . The mothers 

 loved to search for a lovely piece of cloth for their kids and feel the material . This is a 

 moment of the mother with her kid . We do not think to change that . But the daily 

 purchase is fastly , and there is not an emotion in it . We found out that the daily 

 purchase is the purchase which fills the bigger part of the clothes necessity . Also , 

 this daily purchase is very stressful for the mothers . 

 We also discover that the process of deal with clothes that do not fit anymore is 

 complicated . Some mothers passed these clothes to other mothers , but most do not 

 have someone to transfer them . Therefore , the mothers maintain these clothes , 

 creating messy and difficult management . Another insight was that the clothes of 

 daily purchase are the clothes with more utilizations ! We saw that in the pictures 

 from the album .      Approach   I think that the first experiment was excellent and deliver to our client a lot of 

 important insights . The next time , we need to found how to do this in a less invasive 

 way . We take a lot of time for these mothers , and this was stressful for both sides . 

 The album is a good idea for maintaining a diary easily . The mothers prefer that then 

 write which clothes are used .      Our client saw the visualizations created in this process and changed the entire 

 application to meet these needs better .
### Output: 