Design thinking tool : Storytelling 

 Challenge : 

 The company I work for is a service provider ( electricity savings ) to the biggest retailer in South Africa ,   Teetly . I was recently promoted to manager of the company and attended the monthly meeting with   Teetly . In the meeting two things became apparent to me : 

 1 . We had allowed competitors in our industry to gain traction within Teetly .   2 . Our complacency over the past 24month period led to a loss in confidence in our services . 

 The challenge , in short , is restoring our image within Teetly and rethinking the way we go about   providing our service . 

 Selection : 

 The first tool I opted for out of the design thinking repertoire was Storytelling . I feel that Storytelling as a   tool can go hand in hand with visualization , but for the purpose of this assignment I will focus on only   storytelling . 

 Storytelling , to me , is one of the most important skills touched on in this course . It allows you to colour   in the space between a challenge and data . Storytelling allows you to “ sell ” the obstacle , the solution ,   the idea . It gives you the chance to provide your colleagues with a lens through which they can view a   challenge . It translates business strategy to a language every employee can understand . 

 I opted to use storytelling because of the size of the challenge . I knew addressing it would require   company buy in . 

 Application : 

 The first step for me was to get all the relevant parties together in one place . This took place in the form   of a company meeting . In this meeting I started painting the picture of how our image within Teetly   has deteriorated . I brought in the fact that our competition was gaining on us . I stressed the magnitude   of the problem . This lead to a discussion of the problem and the actual definition thereof . 

 I then proposed a solution to the problem . The storytelling approach however allowed me to give my   colleagues a taste of what things could be like if we succeed in meeting our challenge . I could feel the   excitement , it was a great feeling . 

 This meeting led to the month of May being dubbed Teetly month . This involves rethinking our whole   approach to providing a service , from official company documentation to solving client related queries   and problems . 

 Insight : 

 I think the main insight I got from applying storytelling to solving a currently company problem is that   there is more to business than numbers and data . People are seldomly excited by raw figures . They need   something more , something greater than a NPV calculation or another budget . People want purpose ,   storytelling allows you to take company strategy and turn it into company culture and purpose .   Storytelling helps taking the company from its current situation ( what is ) to its future ( what wows )   position . It truly is a powerful tool . 

 Approach : 

 Being my first time trying it , I would definitely change a few things . Firstly , I would spend more time   analysing the current position . I would try and understand the current situation a little better .   I think a   better grip of the “ what is ” phase will lead to a better end product . 

 Secondly , I would use a bit of visualization to help carry across the message . I think storytelling and   visualization go well together . 

 Lastly , I would be more confident in the process . Very few problems do n’t have solutions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design thinking tool : Storytelling 

 Challenge : 

 The company I work for is a service provider ( electricity savings ) to the biggest retailer in South Africa ,   Teetly . I was recently promoted to manager of the company and attended the monthly meeting with   Teetly . In the meeting two things became apparent to me : 

 1 . We had allowed competitors in our industry to gain traction within Teetly .   2 . Our complacency over the past 24month period led to a loss in confidence in our services . 

 The challenge , in short , is restoring our image within Teetly and rethinking the way we go about   providing our service . 

 Selection : 

 The first tool I opted for out of the design thinking repertoire was Storytelling . I feel that Storytelling as a   tool can go hand in hand with visualization , but for the purpose of this assignment I will focus on only   storytelling . 

 Storytelling , to me , is one of the most important skills touched on in this course . It allows you to colour   in the space between a challenge and data . Storytelling allows you to “ sell ” the obstacle , the solution ,   the idea . It gives you the chance to provide your colleagues with a lens through which they can view a   challenge . It translates business strategy to a language every employee can understand . 

 I opted to use storytelling because of the size of the challenge . I knew addressing it would require   company buy in . 

 Application : 

 The first step for me was to get all the relevant parties together in one place . This took place in the form   of a company meeting . In this meeting I started painting the picture of how our image within Teetly   has deteriorated . I brought in the fact that our competition was gaining on us . I stressed the magnitude   of the problem . This lead to a discussion of the problem and the actual definition thereof . 

 I then proposed a solution to the problem . The storytelling approach however allowed me to give my   colleagues a taste of what things could be like if we succeed in meeting our challenge . I could feel the   excitement , it was a great feeling . 

 This meeting led to the month of May being dubbed Teetly month . This involves rethinking our whole   approach to providing a service , from official company documentation to solving client related queries   and problems . 

 Insight : 

 I think the main insight I got from applying storytelling to solving a currently company problem is that   there is more to business than numbers and data . People are seldomly excited by raw figures . They need   something more , something greater than a NPV calculation or another budget . People want purpose ,   storytelling allows you to take company strategy and turn it into company culture and purpose .   Storytelling helps taking the company from its current situation ( what is ) to its future ( what wows )   position . It truly is a powerful tool . 

 Approach : 

 Being my first time trying it , I would definitely change a few things . Firstly , I would spend more time   analysing the current position . I would try and understand the current situation a little better .   I think a   better grip of the “ what is ” phase will lead to a better end product . 

 Secondly , I would use a bit of visualization to help carry across the message . I think storytelling and   visualization go well together . 

 Lastly , I would be more confident in the process . Very few problems do n’t have solutions .
### Output: 