Spielberg ’s Jaws was released in 1975 when I was 8 years old . I asked my dad if I could go to the   theater to watch the movie but unfortunately he said no way ; apparently I was too young to watch   such a violent movie . My cousin , Kike , was luckier ; he was older than me and he was allowed to   go . The day after we met and I asked him to tell me the movie , to narrate it to me . He did it . 

 He explained to me how the shark attacked the women at the beginning of the movie ; he whistled   the soundtrack , he told me how the beaches were closed , how three guys decided to chase the   animal and how the shark got finally killed . 5 years later I finally happened to watch the movie ;   although I liked it , I think that the way my cousin explained it to me was more terrifying . Words   happened to be more powerful than images and facts . 

 I guess that I became interested in storytelling when I was a kid . This Jaws anecdote played a   relevant role . This is what storytelling is all about : telling things in order to modify people ’s   knowledge , feelings and attitude . It ’s about touching people , making them reacting to what you   are saying . 

 It seems easy but it ’s very hard . I am currently working as a PR consultant and I am in charge of   building compelling stories about my clients and deliver them to their stakeholders . I am not a   creative guy so I have always needed a roadmap that guides me all the way through to build such   stories . I strongly believe that you need a procedure , a methodology to build a good story that can   have an impact on people . 

 The first thing I need to know is why a specific brand I am working with needs a story . Is it to   engage with its clients , its internal staff , providers , value chain players ?   Who does the company   wishes to connect to through the story ? This is the reason why to build a robust and solid story . 

 Once we have defined this strategic goal with the client , I always conduct a profound research to   understand the brand I am working with . What defines the brand , what does this brand stand for ,   what differentiates this brand from the competition , what are its attributes , what is its   competitive advantage , what are the key facts that define the brand … My team and I conduct both   quantitative and qualitative analysis to have a clear understanding of the brand or company . 

 Once I have identified the key elements that can help me to build the brand story , I start selecting   the elements that are more powerful , meaningful and that can contribute to the story we are   working to develop . This are the key pieces we need to collect to put them together in a   meaningful and compelling way . 

 Finally we start putting these pieces together following a specific sequence . This sequence is the   story we are building and it needs to be inspirational , emotional , touching , and comprehensive ,   and it has to simplify what the brand is . This story needs to capture the essence of the brand and   persuade its clients and different audiences that this brand is authentic and honest . 

 I strongly believe that storytelling is a powerful tool to engage with clients and positon the brand   in a different and unique way . Brands are easy to be understood and easy to be loved when you 

 tell and narrate them . It ’s easier to understand a story than a sum of facts , data and figures . This is   the power of stories . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Spielberg ’s Jaws was released in 1975 when I was 8 years old . I asked my dad if I could go to the   theater to watch the movie but unfortunately he said no way ; apparently I was too young to watch   such a violent movie . My cousin , Kike , was luckier ; he was older than me and he was allowed to   go . The day after we met and I asked him to tell me the movie , to narrate it to me . He did it . 

 He explained to me how the shark attacked the women at the beginning of the movie ; he whistled   the soundtrack , he told me how the beaches were closed , how three guys decided to chase the   animal and how the shark got finally killed . 5 years later I finally happened to watch the movie ;   although I liked it , I think that the way my cousin explained it to me was more terrifying . Words   happened to be more powerful than images and facts . 

 I guess that I became interested in storytelling when I was a kid . This Jaws anecdote played a   relevant role . This is what storytelling is all about : telling things in order to modify people ’s   knowledge , feelings and attitude . It ’s about touching people , making them reacting to what you   are saying . 

 It seems easy but it ’s very hard . I am currently working as a PR consultant and I am in charge of   building compelling stories about my clients and deliver them to their stakeholders . I am not a   creative guy so I have always needed a roadmap that guides me all the way through to build such   stories . I strongly believe that you need a procedure , a methodology to build a good story that can   have an impact on people . 

 The first thing I need to know is why a specific brand I am working with needs a story . Is it to   engage with its clients , its internal staff , providers , value chain players ?   Who does the company   wishes to connect to through the story ? This is the reason why to build a robust and solid story . 

 Once we have defined this strategic goal with the client , I always conduct a profound research to   understand the brand I am working with . What defines the brand , what does this brand stand for ,   what differentiates this brand from the competition , what are its attributes , what is its   competitive advantage , what are the key facts that define the brand … My team and I conduct both   quantitative and qualitative analysis to have a clear understanding of the brand or company . 

 Once I have identified the key elements that can help me to build the brand story , I start selecting   the elements that are more powerful , meaningful and that can contribute to the story we are   working to develop . This are the key pieces we need to collect to put them together in a   meaningful and compelling way . 

 Finally we start putting these pieces together following a specific sequence . This sequence is the   story we are building and it needs to be inspirational , emotional , touching , and comprehensive ,   and it has to simplify what the brand is . This story needs to capture the essence of the brand and   persuade its clients and different audiences that this brand is authentic and honest . 

 I strongly believe that storytelling is a powerful tool to engage with clients and positon the brand   in a different and unique way . Brands are easy to be understood and easy to be loved when you 

 tell and narrate them . It ’s easier to understand a story than a sum of facts , data and figures . This is   the power of stories .
### Output: 