Reflection – Mind Mapping 

 Challenge and Selection 

 I was working on a project to bring an offline coaching centre in a small town to a full online   integrated mode which would expand it country wide . A coaching centre in my country is a   place where students can get extra help in studying and clearing competitive exams . After   gradually setting up the technical tools needed to complete the transition to E - learning mode .   We had to generate a plan to attract students from all over the country . We needed to see   the segments and marketing of the whole process . We had a team of 7 - 8 people working on   content creation , technical aspects of the project and our team working on market research   and general sales . The project is of limited budge so we have to concentrate on organic   marketing . The project has a limited timeline as batches would be starting soon . So we   decided to use mind mapping to sort through the data collected and look for limited ideas to   make the project successful . 

 Application 

 I had to go through the modes through which organic promotion can be done . One of the   modes was online streaming sites , I decided to look through and collect data of popular videos   on the existing channels on the platforms and from other platforms . This content was of a lot   of variety , some informative , some redundant and some made only to attract traffic without   adding any real value to the viewer . Our aim is to create a brand that cares about students   and provides a comprehensive coaching , so we have sort through all this data to select the   content in a balanced manner that complete our objective of making a brand and also   attracting traffic in limited time and using limited resources . 

 I took a central theme of making a brand as that would lead to attraction of traffic even after   our campaign was over . Then divided it into branches of written content and video content .   Using a presentation software and online conference with the team . We sat down to sort the   ideas and also collect the ideas the team had brainstormed to map them . After this we divided   the content based on academic , general information , motivation and others . Here I gave each   category and their ideas a different colour . This led to brainstorming of more ideas and easing   in identifying what goes with our objective . 

 After this to increase appeal of our brand , we decided with the management to make their   program an exclusive one in which aspirants had to push themselves to get in along with pull   of our sales . So we also used mind mapping in how to make this possible . We got through   many ideas categorised and arranged on basis of the amount a student that can get in relative   to the amount of efforts they can put in . For this we also made some cold calls to potential   aspirants to gauge their reaction and made a plan by sorting through the mind map . 

 Insights and Approach 

 Having done these kinds of projects before using only traditional tools or even no tools . This   process was really a refreshing one and more importantly a fun one . Collecting and sorting   information has always been an analytical concept for me . But after using the tool of mind   map , I was able to carry out the process with more ease and less pressure . Moreover , with   mind mapping , I was able to brainstorm more ideas at the time of our discussion , as the   information was in front of my eyes with a beautiful representation . The choosing of ideas   based on our objective and from this flood of content was also made simple by mind map . 

 During this project our team used various tactics for promotion and applied them . This lead   to increase in our traffic . As the process described above , we classified the ideas into different   categorised chose the relevant ones and kept the other ideas on shelf for future . These ideas   are now being used to produce more content related to short courses offered by the   institution 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge and Selection 

 I was working on a project to bring an offline coaching centre in a small town to a full online   integrated mode which would expand it country wide . A coaching centre in my country is a   place where students can get extra help in studying and clearing competitive exams . After   gradually setting up the technical tools needed to complete the transition to E - learning mode .   We had to generate a plan to attract students from all over the country . We needed to see   the segments and marketing of the whole process . We had a team of 7 - 8 people working on   content creation , technical aspects of the project and our team working on market research   and general sales . The project is of limited budge so we have to concentrate on organic   marketing . The project has a limited timeline as batches would be starting soon . So we   decided to use mind mapping to sort through the data collected and look for limited ideas to   make the project successful . 

 Application 

 I had to go through the modes through which organic promotion can be done . One of the   modes was online streaming sites , I decided to look through and collect data of popular videos   on the existing channels on the platforms and from other platforms . This content was of a lot   of variety , some informative , some redundant and some made only to attract traffic without   adding any real value to the viewer . Our aim is to create a brand that cares about students   and provides a comprehensive coaching , so we have sort through all this data to select the   content in a balanced manner that complete our objective of making a brand and also   attracting traffic in limited time and using limited resources . 

 I took a central theme of making a brand as that would lead to attraction of traffic even after   our campaign was over . Then divided it into branches of written content and video content .   Using a presentation software and online conference with the team . We sat down to sort the   ideas and also collect the ideas the team had brainstormed to map them . After this we divided   the content based on academic , general information , motivation and others . Here I gave each   category and their ideas a different colour . This led to brainstorming of more ideas and easing   in identifying what goes with our objective . 

 After this to increase appeal of our brand , we decided with the management to make their   program an exclusive one in which aspirants had to push themselves to get in along with pull   of our sales . So we also used mind mapping in how to make this possible . We got through   many ideas categorised and arranged on basis of the amount a student that can get in relative   to the amount of efforts they can put in . For this we also made some cold calls to potential   aspirants to gauge their reaction and made a plan by sorting through the mind map . 

 Insights and Approach 

 Having done these kinds of projects before using only traditional tools or even no tools . This   process was really a refreshing one and more importantly a fun one . Collecting and sorting   information has always been an analytical concept for me . But after using the tool of mind   map , I was able to carry out the process with more ease and less pressure . Moreover , with   mind mapping , I was able to brainstorm more ideas at the time of our discussion , as the   information was in front of my eyes with a beautiful representation . The choosing of ideas   based on our objective and from this flood of content was also made simple by mind map . 

 During this project our team used various tactics for promotion and applied them . This lead   to increase in our traffic . As the process described above , we classified the ideas into different   categorised chose the relevant ones and kept the other ideas on shelf for future . These ideas   are now being used to produce more content related to short courses offered by the   institution
### Output: 