Design Thinking for Innovation – Week 5 

 Peer Graded Assignment 

 Example Reflection : Storytelling 

 Challenge and selection 

 Storytelling is a powerful tool that are applicable in various situation of our daily life , ergo it is   the tool that I applied all the time I work with vulnerable populations , developmentally disabled   individuals , senior citizens , and economically disadvantaged people . Many of these people deal   with oppression and dysfunction in every aspect of their lives , they need to be empowered and   Inspiration is a path to empowerment . As a marketers of a shampoo company , I always faced   the challenges of how to Attract   more customers to try and fall in love with our new launched   products . Besides , I also faced challenges of how to ensure the phenomenon of decreasing brand   loyalty towards our product   being happened as there are variety of choices for customers to   choose in the markets nowadays . 

 I choose to apply storytelling as it is able to get insight into users , build empathy and reach them   emotionally . I often create personas to represent target users and add conflict to stories that   reflects their users journeys and problems one of the reason is through crafting stories , We can   better understand what users want from a solution . Good stories always captivate audiences . In   user experience ( UX ) design , If designers use storytelling throughout the designing process to   ensure that all work focuses on the users ’ needs and the value that the company want to give   those users after completing design research to understand your users ’ needs and desires , you   use your insights to tell your story about who your users are and what they need And how you ’ll   provide that . These story makes it easy for everyone Involved in the project to empathize with   the users and Enjoy that their work matches the story . Having a story throughout your project   means marketing the design at the end of the design process is also straight forward , as you   already know exactly which story to tell to show how your product provides value . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice off   building brands that directly appeal to consumers ’ self , emotional state , needs and aspirations .   The purpose of emotional branding is to establish a connection between consumers and products 

 by stimulating consumer emotions . Human needs such as love , power , emotional security and   self satisfaction are based on emotions in subconscious , as the basis of emotional brands and   allow marketers to create self fulfilling prophecies in consumer demand . People want to meet   demand , and advertisers need to implement these needs in a permanent cycle . Our company has   launched a new anti dandruff treatment shampoo product lines that allows real woman to share   their product experience in “ Beauty Me Anti Dandruff Diary ” through videos and blog where the   real women share their hair dandruff stories and how new products can save them . A YouTube- designed diary channel also spurred a Facebook app that was once again designed as a diary . In   addition to similar YouTube channels , the Secret Diary app provides more information about hair   and products . Creating a secret diary , revealing products as a solution and letting real women   share their anti dandruff secrets is supporting the two pillars of the sport . This types of   storytelling enables new customers more willingness to embark their journey on our products as   the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process   we got to improve our product ’s function and design to meet user ’s expectation . It is through   this process we realized that the customers were more attract to the review from the Facebook   as it   is shared by normal users but not celebrity or influencer . Our marketing department used   the results of this process to re - strategize our marketing campaign . Moving forward our business   will focus on human centred design to improve our product and services . 

 Approach 

 Through applying the storytelling tools , another tools like visualization and mind - mapping   directly applied . In order to perform a more perfect result , learning launch is another tool that I   would be considered in the next steps . One of the reason is learning launch is also an important   tool of our business . We need as a team to review the insight gained from our first two launches   and incorporate this insight into future launch designs as this is the most effective and ideal way   of approaching and implementing solutions . Future launch designs should reflect insight gained ,   process made , and come closer to a compelling solution ready for full roll out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation – Week 5 

 Peer Graded Assignment 

 Example Reflection : Storytelling 

 Challenge and selection 

 Storytelling is a powerful tool that are applicable in various situation of our daily life , ergo it is   the tool that I applied all the time I work with vulnerable populations , developmentally disabled   individuals , senior citizens , and economically disadvantaged people . Many of these people deal   with oppression and dysfunction in every aspect of their lives , they need to be empowered and   Inspiration is a path to empowerment . As a marketers of a shampoo company , I always faced   the challenges of how to Attract   more customers to try and fall in love with our new launched   products . Besides , I also faced challenges of how to ensure the phenomenon of decreasing brand   loyalty towards our product   being happened as there are variety of choices for customers to   choose in the markets nowadays . 

 I choose to apply storytelling as it is able to get insight into users , build empathy and reach them   emotionally . I often create personas to represent target users and add conflict to stories that   reflects their users journeys and problems one of the reason is through crafting stories , We can   better understand what users want from a solution . Good stories always captivate audiences . In   user experience ( UX ) design , If designers use storytelling throughout the designing process to   ensure that all work focuses on the users ’ needs and the value that the company want to give   those users after completing design research to understand your users ’ needs and desires , you   use your insights to tell your story about who your users are and what they need And how you ’ll   provide that . These story makes it easy for everyone Involved in the project to empathize with   the users and Enjoy that their work matches the story . Having a story throughout your project   means marketing the design at the end of the design process is also straight forward , as you   already know exactly which story to tell to show how your product provides value . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice off   building brands that directly appeal to consumers ’ self , emotional state , needs and aspirations .   The purpose of emotional branding is to establish a connection between consumers and products 

 by stimulating consumer emotions . Human needs such as love , power , emotional security and   self satisfaction are based on emotions in subconscious , as the basis of emotional brands and   allow marketers to create self fulfilling prophecies in consumer demand . People want to meet   demand , and advertisers need to implement these needs in a permanent cycle . Our company has   launched a new anti dandruff treatment shampoo product lines that allows real woman to share   their product experience in “ Beauty Me Anti Dandruff Diary ” through videos and blog where the   real women share their hair dandruff stories and how new products can save them . A YouTube- designed diary channel also spurred a Facebook app that was once again designed as a diary . In   addition to similar YouTube channels , the Secret Diary app provides more information about hair   and products . Creating a secret diary , revealing products as a solution and letting real women   share their anti dandruff secrets is supporting the two pillars of the sport . This types of   storytelling enables new customers more willingness to embark their journey on our products as   the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process   we got to improve our product ’s function and design to meet user ’s expectation . It is through   this process we realized that the customers were more attract to the review from the Facebook   as it   is shared by normal users but not celebrity or influencer . Our marketing department used   the results of this process to re - strategize our marketing campaign . Moving forward our business   will focus on human centred design to improve our product and services . 

 Approach 

 Through applying the storytelling tools , another tools like visualization and mind - mapping   directly applied . In order to perform a more perfect result , learning launch is another tool that I   would be considered in the next steps . One of the reason is learning launch is also an important   tool of our business . We need as a team to review the insight gained from our first two launches   and incorporate this insight into future launch designs as this is the most effective and ideal way   of approaching and implementing solutions . Future launch designs should reflect insight gained ,   process made , and come closer to a compelling solution ready for full roll out .
### Output: 