Design Thinking for Innovation : Reflection      Author :   Surya Mohamad ©       Title : The Power of Storytelling for a Start - up Pitch     Challenge :   My team and I are in the pre - start - up phase of incorporating our own BioTech Start - up company . We   are currently working on the first prove of concept on a new drug delivery system against a specific   cancer type . Already in this early phase of development , we are dependent on financial support as   BioTech require a lot of resources from a financial and people point of view . A huge challenge is to   bring business angles , private equity investors or venture capitalists on board at this very early stage   of high risk . How to convince them to support such innovation although “ everything ” remains   unclear at the beginning of this journey ( Piero Vicari ; module 1 ) ? In a pitch the biggest challenge is   the limited time window ( 5 - 7 minutes ) for convincing the right investors . Hence a short , simple and   compelling story has to attract them to invest into you and the team .     Selection :   I was choosing the Storytelling tool to address our challenge . According to Elroy Ford ’s analysis   ( Global Leadership Development Director @ Mars ; Module 2 ) most business leaders are bored 90 %   of the conversation . But he showed a great way to change that . In order to draw their attention   towards the prime goal of inspiring them !   In my view a very good example of storytelling is how Apple managers sell their new creations during   Apple ’s Keynotes . They are able to connect emotions , characters and values of people that live that   product every day ( see following video : https://www.youtube.com/watch?v=tQSdE32O5KE ) . They   do n’t only present a list of things but rather a connection of emotions and actions of what people can   do with their products .   Storytelling encompasses logics , emotional connection and a larger purpose . That ’s why “ The- Storytelling - Tool ” is the ideal instrument to sell innovation in pitch and get the right people inspired .     Application :   First of all we started to put ourselves into the shoes of the investors and we analysed audience .   What is the background and what is the expertise of the individuals . It was clear at the beginning that   we need to simplify our scientific story in a way that everybody in the room understands what we   intent to achieve without losing the connection to a few hard scientific and financial facts . We   wanted to create emotions at the very beginning of the story . Over the course of the presentation   we targeted to create an arc of suspense by always referring back the initial feelings .   By telling a compelling story based on a logical path of how to realise our invention , my goal was to   visualise the bigger picture in a way that dry financial data come across juicy . Investors want to   understand the larger purpose . They want to know why they should invest into a creative team   knowing the high risk level . That ’s a good way to inspire them to engage themselves personally by   supporting “ their ” winning team .     Insight :   Appling the Storytelling Tool from the “ Design Thinking for Innovation ” training was very   inspirational . The feedback rate from the audience was much better than we actually anticipated .   Nevertheless I realised that we have to do better next time .   Creating emotions is very important but the most powerful part of my message should have been   selling the larger purpose . More preparation time beforehand is needed . Explaining in a few   sentences that the challenge ( how to treat the disease successfully ) can effectively be solved at the   end and an investment seem to be logical . 

 One key approach to reduce the high risk of large investments would have been “ prototyping ” . I   need to spend more time on explaining what will happen in the “ Wow - Phase ” and why a money in   the beginning is needed to create prototypes for first tests before the pretended end solution is   developed ( fail fast , fail cheap ) . That ’s an important element of the story .   The “ Design Thinking for Innovation ” course opened my eyes towards successful innovation   management . It connects emotions with characters and as a consequence it creates a cause . In order   to tell a good story I also realised that most elements of the Design Thinking process can be unified in   the Storytelling Tool . Hence the story gets tangible and the audience starts to believe in you .       Approach :   Definitively I will use the Storytelling Tool again for the same purpose because it effectively addresses   the purpose of business leaders to be inspired . But I need to sharpen my skills by practicing it as   often as possible . Not only for pitches but also to sell an idea or products in general .   I also learnt once again that the preparation time is crucial and always takes a longer time as   planned . The more research and analysis you do on the audience and specific elements of your story ,   the easier it gets to create a compelling story that people consequently will believe in you . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Surya Mohamad
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://www.youtube.com/watch?v=tQSdE32O5KE
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation : Reflection      Author :   Surya Mohamad ©       Title : The Power of Storytelling for a Start - up Pitch     Challenge :   My team and I are in the pre - start - up phase of incorporating our own BioTech Start - up company . We   are currently working on the first prove of concept on a new drug delivery system against a specific   cancer type . Already in this early phase of development , we are dependent on financial support as   BioTech require a lot of resources from a financial and people point of view . A huge challenge is to   bring business angles , private equity investors or venture capitalists on board at this very early stage   of high risk . How to convince them to support such innovation although “ everything ” remains   unclear at the beginning of this journey ( Piero Vicari ; module 1 ) ? In a pitch the biggest challenge is   the limited time window ( 5 - 7 minutes ) for convincing the right investors . Hence a short , simple and   compelling story has to attract them to invest into you and the team .     Selection :   I was choosing the Storytelling tool to address our challenge . According to Elroy Ford ’s analysis   ( Global Leadership Development Director @ Mars ; Module 2 ) most business leaders are bored 90 %   of the conversation . But he showed a great way to change that . In order to draw their attention   towards the prime goal of inspiring them !   In my view a very good example of storytelling is how Apple managers sell their new creations during   Apple ’s Keynotes . They are able to connect emotions , characters and values of people that live that   product every day ( see following video : https://www.youtube.com/watch?v=tQSdE32O5KE ) . They   do n’t only present a list of things but rather a connection of emotions and actions of what people can   do with their products .   Storytelling encompasses logics , emotional connection and a larger purpose . That ’s why “ The- Storytelling - Tool ” is the ideal instrument to sell innovation in pitch and get the right people inspired .     Application :   First of all we started to put ourselves into the shoes of the investors and we analysed audience .   What is the background and what is the expertise of the individuals . It was clear at the beginning that   we need to simplify our scientific story in a way that everybody in the room understands what we   intent to achieve without losing the connection to a few hard scientific and financial facts . We   wanted to create emotions at the very beginning of the story . Over the course of the presentation   we targeted to create an arc of suspense by always referring back the initial feelings .   By telling a compelling story based on a logical path of how to realise our invention , my goal was to   visualise the bigger picture in a way that dry financial data come across juicy . Investors want to   understand the larger purpose . They want to know why they should invest into a creative team   knowing the high risk level . That ’s a good way to inspire them to engage themselves personally by   supporting “ their ” winning team .     Insight :   Appling the Storytelling Tool from the “ Design Thinking for Innovation ” training was very   inspirational . The feedback rate from the audience was much better than we actually anticipated .   Nevertheless I realised that we have to do better next time .   Creating emotions is very important but the most powerful part of my message should have been   selling the larger purpose . More preparation time beforehand is needed . Explaining in a few   sentences that the challenge ( how to treat the disease successfully ) can effectively be solved at the   end and an investment seem to be logical . 

 One key approach to reduce the high risk of large investments would have been “ prototyping ” . I   need to spend more time on explaining what will happen in the “ Wow - Phase ” and why a money in   the beginning is needed to create prototypes for first tests before the pretended end solution is   developed ( fail fast , fail cheap ) . That ’s an important element of the story .   The “ Design Thinking for Innovation ” course opened my eyes towards successful innovation   management . It connects emotions with characters and as a consequence it creates a cause . In order   to tell a good story I also realised that most elements of the Design Thinking process can be unified in   the Storytelling Tool . Hence the story gets tangible and the audience starts to believe in you .       Approach :   Definitively I will use the Storytelling Tool again for the same purpose because it effectively addresses   the purpose of business leaders to be inspired . But I need to sharpen my skills by practicing it as   often as possible . Not only for pitches but also to sell an idea or products in general .   I also learnt once again that the preparation time is crucial and always takes a longer time as   planned . The more research and analysis you do on the audience and specific elements of your story ,   the easier it gets to create a compelling story that people consequently will believe in you .
### Output: 