Challenge   Real Estate has been hit eloquently during this COVID pandemia scenario . This has been a   major challenge for the real estate market in Chile .   Has a result of the prolonged quarantines , the economy has received a major hit . People   started to lose their jobs or received major pay cut form their employers . In this context ,   the purchase of an apartment or house has been postponed indefinitely for logic reasons .   One of the main fears of customers is the uncertainty and stability of their incomes , they   are not quite sure if the purchase of a house is the correct decision right now .     For all the above , real estate companies has a big trouble trying to convince customers   that , today , is a good time to be a house owner . Structural macro - economic scenario   supports this idea . A variety of house market credits oriented has been accessibly since   the beginning of the 2020 , and real estate companies have complimented this effort   lowering their prices and giving access to payment options .     Selection & Application   For this purpose , Storytelling is the best tool to build an epic , a significant rhetoric the give   people trust and certainty . Not only to our customers , but also to our sales team . We   needed to deliver a series of messages in a convincing way and we never were going to   accomplish that if our own team did not believe in it . Our sales executives have had the   same fears as our customers ( their jobs are in the brink ) , so we were urged to convince   our own people that this is a good time , a times of opportunities .   Storytelling allows you to tell a story , to strategically build a compelling story about our   purpose as a team , as a company that allows people to own their houses .   We asked to our marketing and sales team ( chief executives , sales ambassadors , etc ) what   does it means to get home after a day of work . What was the feeling they experiment   when see their families , pets , or just their belongings under a room that they own .     Soon after we asked that question to our team and later to our customers , a series of   insights started to pop up . Most of them was related to a state of calm , of safeness , that   no matter what crazy thing may happened to the world , arrive to your house is one of the   most reassurance feeling that a person can experience .     Insight .   The concept of ‘ safe ’ was the main driver of our marketing and communication campaign .   People needed to feel some kind of ‘ safeness ’ in these obscure times . We provided that   feeling with a series of campaigns focused on ‘ a safe choice ’ of buying an apartment or   house . We gave a pool of alternatives to finance the purchase and we also gave a person- detailed and personalized experience through the whole process . These two components   ( safeness and personalized experience ) were the key of our success . When we   interviewed customers that bought us a house and asked what was the main reason   behind of their buy , the answer was “ The sales executive . She convinced me that buy a   house today was a safe decision ” . 

 Approach   Storytelling seemed to be the correct choice form the beginning , but we needed to   complement with other technics , as anthropologic interviews . We needed to stress our   hypothesis about trust and certainty . And I ’m really happy that we did , because if we   had n’t interviewed our own team , we would n't never accomplish our goals . The ‘ safe ’   concept came from their own fears , we just had to give certainty to ourselves . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge   Real Estate has been hit eloquently during this COVID pandemia scenario . This has been a   major challenge for the real estate market in Chile .   Has a result of the prolonged quarantines , the economy has received a major hit . People   started to lose their jobs or received major pay cut form their employers . In this context ,   the purchase of an apartment or house has been postponed indefinitely for logic reasons .   One of the main fears of customers is the uncertainty and stability of their incomes , they   are not quite sure if the purchase of a house is the correct decision right now .     For all the above , real estate companies has a big trouble trying to convince customers   that , today , is a good time to be a house owner . Structural macro - economic scenario   supports this idea . A variety of house market credits oriented has been accessibly since   the beginning of the 2020 , and real estate companies have complimented this effort   lowering their prices and giving access to payment options .     Selection & Application   For this purpose , Storytelling is the best tool to build an epic , a significant rhetoric the give   people trust and certainty . Not only to our customers , but also to our sales team . We   needed to deliver a series of messages in a convincing way and we never were going to   accomplish that if our own team did not believe in it . Our sales executives have had the   same fears as our customers ( their jobs are in the brink ) , so we were urged to convince   our own people that this is a good time , a times of opportunities .   Storytelling allows you to tell a story , to strategically build a compelling story about our   purpose as a team , as a company that allows people to own their houses .   We asked to our marketing and sales team ( chief executives , sales ambassadors , etc ) what   does it means to get home after a day of work . What was the feeling they experiment   when see their families , pets , or just their belongings under a room that they own .     Soon after we asked that question to our team and later to our customers , a series of   insights started to pop up . Most of them was related to a state of calm , of safeness , that   no matter what crazy thing may happened to the world , arrive to your house is one of the   most reassurance feeling that a person can experience .     Insight .   The concept of ‘ safe ’ was the main driver of our marketing and communication campaign .   People needed to feel some kind of ‘ safeness ’ in these obscure times . We provided that   feeling with a series of campaigns focused on ‘ a safe choice ’ of buying an apartment or   house . We gave a pool of alternatives to finance the purchase and we also gave a person- detailed and personalized experience through the whole process . These two components   ( safeness and personalized experience ) were the key of our success . When we   interviewed customers that bought us a house and asked what was the main reason   behind of their buy , the answer was “ The sales executive . She convinced me that buy a   house today was a safe decision ” . 

 Approach   Storytelling seemed to be the correct choice form the beginning , but we needed to   complement with other technics , as anthropologic interviews . We needed to stress our   hypothesis about trust and certainty . And I ’m really happy that we did , because if we   had n’t interviewed our own team , we would n't never accomplish our goals . The ‘ safe ’   concept came from their own fears , we just had to give certainty to ourselves .
### Output: 