Reflection - Visualization 

 Challenge & Selection 

 The school where I work decided to start a process to redesign the experience of parents and   new applicants to the institution . 

 The first tool I used was the tool of Visualization , or Visual Thinking , to identify the principal   requirements and needs of the customers . 

 Application 

 A mapping of the Attention to new prospects process was carried out through the customer   journey map tool . 

 The customer journey involves every interaction with the company . When a customer receive   our service , that transaction is merely the tip of the iceberg in what is essentially a journey   created by all the moments leading up to and following the purchase . 

 This first tool did not help find the touchpoints and pain points , before , during and after the   transaction . 

 To validate the satisfaction scale shown on the map , focus groups were held with the following   interest groups : 

 • Parents of first year high school students 

 • Parents of fifth semester high school students 

 • High school fifth semester students 

 Three sessions were designed to talk with the groups . An outline of guiding questions was   generated with the aim of guiding the talk , but priority was given to participants addressing the   topics freely rather than questioning them . In the focus group sessions , an attempt was made   to identify what parents and students valued most during the selection process and what   aspects of their experience would improve . 

 Insight & Approach 

 With the information resulting from the mapping and the sessions with the clients , the pain   points on which the organization should focus were determined . 

 As a next step , it was determined to attend two relevant points : 

 • Attraction of new applicants 

 • Improve telephone service in the Service Center 

 The customer journey map and focus groups were a good measure to identify the points in   which the organization should focus in order to improve the experience of parents and students   during the attraction process . Allowing to identify the What is ? And lay the basis for the ideation   process ( What if ? ) . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Visualization 

 Challenge & Selection 

 The school where I work decided to start a process to redesign the experience of parents and   new applicants to the institution . 

 The first tool I used was the tool of Visualization , or Visual Thinking , to identify the principal   requirements and needs of the customers . 

 Application 

 A mapping of the Attention to new prospects process was carried out through the customer   journey map tool . 

 The customer journey involves every interaction with the company . When a customer receive   our service , that transaction is merely the tip of the iceberg in what is essentially a journey   created by all the moments leading up to and following the purchase . 

 This first tool did not help find the touchpoints and pain points , before , during and after the   transaction . 

 To validate the satisfaction scale shown on the map , focus groups were held with the following   interest groups : 

 • Parents of first year high school students 

 • Parents of fifth semester high school students 

 • High school fifth semester students 

 Three sessions were designed to talk with the groups . An outline of guiding questions was   generated with the aim of guiding the talk , but priority was given to participants addressing the   topics freely rather than questioning them . In the focus group sessions , an attempt was made   to identify what parents and students valued most during the selection process and what   aspects of their experience would improve . 

 Insight & Approach 

 With the information resulting from the mapping and the sessions with the clients , the pain   points on which the organization should focus were determined . 

 As a next step , it was determined to attend two relevant points : 

 • Attraction of new applicants 

 • Improve telephone service in the Service Center 

 The customer journey map and focus groups were a good measure to identify the points in   which the organization should focus in order to improve the experience of parents and students   during the attraction process . Allowing to identify the What is ? And lay the basis for the ideation   process ( What if ? ) .
### Output: 