Md Carrillo 

 lisarose@gmail.com 

 diazkristen@gmail.com 

 https://www.facebook.com/amanda37 

 Reflection - Storytelling 

 Challenge 

 As a consultant and advisor of innovation projects at a recognized university in Colombia with recently and rapid growth due to its   accelerated relationship with the business sector , the variety of innovation projects and challenges that I have had to attend to is very wide ,   from companies of large multinational industries to small agricultural companies . During an innovation project advisory program , one of   the advised had the vision of improving or revolutionize the “ pharmaceutical sales representatives " visit . Since he worked for a large   pharmaceutical company , and the situation of the Covid-19 pandemic did not allow Pharma Sales Reps to develop this action in the   traditional way , given the policies of isolation and social distancing given by the government . We advanced in the challenge under the   design thinking approach , empathizing with the interests and needs of   Doctors and Sales Reps , looking for a value proposition that fits in   this service . Every time we pulled a stone out of the hole we were digging more and more appeared , but we could n't find the desired gold .   Finally , the group of stakeholders who involved in the problem were many more than the first two we initially thought , we were starting to   see the forest beyond the tree 

 Selection 

 We were no longer faced with the need to design a value proposition for this service , but rather with the need for a whole business strategy   that involved more links in the value chain before and after the pharmaceutical sales visit . We could no longer see only pains , gains and   jobs , we had to see something else , things that could not be evidenced only with an interview with several interested parties . We needed to   identify insights for trigger a disruptive strategy to revolutionize the pharmaceutical sales visit . Hence , the task was then to build stories   that allowed us to see life and understand their emotions and experiences , supported by Empathy Maps and Personas . 

 Md Carrillo 

 lisarose@gmail.com 

 diazkristen@gmail.com 

 https://www.facebook.com/amanda37 

 Application 

 The stories were shared with different interest groups of the company and people who matched the Personas profile , to improve and   complement the stories through several iterations . By sequencing the stories of each of the Personas around the pharmaceutical sales visit ,   lots of insights were identified that would potentially help increase the sales of specifics products driven by the Sales Rep , building a value   chain for the company ensure the purchase of its formulated products . The typical pharmaceutical sales visit is now a concept that will   undergo a disruptive change in the following stages of ideation . 

 Insight 

 Building the history of each of the stakeholders immersed in the value chain was not easy , it required several iterations , each allowed   identify what we did not know , what could happen , what would happen if , until we were finally able to complete the real understanding .   We could now fully appreciate the whole landscape in a single painting . The stories were developed and completed through interviews   with the different stakeholders , each time a question arose or a new Persona was identified . Until the advised was able to tell the stories   and understand it in an empathic way with the situational experiences of all those involved in the problem . 

 Approach 

 Now that I really know the power of storytelling and how it allows me to empathize with the user 's experiences in a problem scenario , as   well as identify valuable insights for the innovation process , I will start in my next projects building stories . I will let Storytelling give us   the inputs to documenting the problem in others well - known innovation tools , also using visual thinking as a means of the innovation   process , but storytelling as a transformative conduit from the problem , to data , to insights , to ideas , and then to business concepts . 


EMAIL: lisarose@gmail.com, diazkristen@gmail.com, lisarose@gmail.com, diazkristen@gmail.com
ID_NUM: 
NAME_STUDENT: Md Carrillo, Md Carrillo
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://www.facebook.com/amanda37, https://www.facebook.com/amanda37
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Md Carrillo 

 lisarose@gmail.com 

 diazkristen@gmail.com 

 https://www.facebook.com/amanda37 

 Reflection - Storytelling 

 Challenge 

 As a consultant and advisor of innovation projects at a recognized university in Colombia with recently and rapid growth due to its   accelerated relationship with the business sector , the variety of innovation projects and challenges that I have had to attend to is very wide ,   from companies of large multinational industries to small agricultural companies . During an innovation project advisory program , one of   the advised had the vision of improving or revolutionize the “ pharmaceutical sales representatives " visit . Since he worked for a large   pharmaceutical company , and the situation of the Covid-19 pandemic did not allow Pharma Sales Reps to develop this action in the   traditional way , given the policies of isolation and social distancing given by the government . We advanced in the challenge under the   design thinking approach , empathizing with the interests and needs of   Doctors and Sales Reps , looking for a value proposition that fits in   this service . Every time we pulled a stone out of the hole we were digging more and more appeared , but we could n't find the desired gold .   Finally , the group of stakeholders who involved in the problem were many more than the first two we initially thought , we were starting to   see the forest beyond the tree 

 Selection 

 We were no longer faced with the need to design a value proposition for this service , but rather with the need for a whole business strategy   that involved more links in the value chain before and after the pharmaceutical sales visit . We could no longer see only pains , gains and   jobs , we had to see something else , things that could not be evidenced only with an interview with several interested parties . We needed to   identify insights for trigger a disruptive strategy to revolutionize the pharmaceutical sales visit . Hence , the task was then to build stories   that allowed us to see life and understand their emotions and experiences , supported by Empathy Maps and Personas . 

 Md Carrillo 

 lisarose@gmail.com 

 diazkristen@gmail.com 

 https://www.facebook.com/amanda37 

 Application 

 The stories were shared with different interest groups of the company and people who matched the Personas profile , to improve and   complement the stories through several iterations . By sequencing the stories of each of the Personas around the pharmaceutical sales visit ,   lots of insights were identified that would potentially help increase the sales of specifics products driven by the Sales Rep , building a value   chain for the company ensure the purchase of its formulated products . The typical pharmaceutical sales visit is now a concept that will   undergo a disruptive change in the following stages of ideation . 

 Insight 

 Building the history of each of the stakeholders immersed in the value chain was not easy , it required several iterations , each allowed   identify what we did not know , what could happen , what would happen if , until we were finally able to complete the real understanding .   We could now fully appreciate the whole landscape in a single painting . The stories were developed and completed through interviews   with the different stakeholders , each time a question arose or a new Persona was identified . Until the advised was able to tell the stories   and understand it in an empathic way with the situational experiences of all those involved in the problem . 

 Approach 

 Now that I really know the power of storytelling and how it allows me to empathize with the user 's experiences in a problem scenario , as   well as identify valuable insights for the innovation process , I will start in my next projects building stories . I will let Storytelling give us   the inputs to documenting the problem in others well - known innovation tools , also using visual thinking as a means of the innovation   process , but storytelling as a transformative conduit from the problem , to data , to insights , to ideas , and then to business concepts .
### Output: 