Challenge 

 The company I lead is a production music library , which provides a variety of music   compositions available at any time for a license in TV commercials , TV programs , films ,   Internet videos etc . The problem we have is that the library was started a couple of years   ago and the way of upload to the system is a little dated . For many of the tracks we are not able to provide enough different versions of the track ( like 10 seconds stingers , 30s   versions ready for commercials ) . This makes our clients leave us as they claim that they   are not able to download the music quickly and they spend hours to adjust it to their   productions . It 's a very small company and thus we are starting to lose our place in the   market which can be dangerous for our existence in the market . 

 Selection 

 We have chosen a 4 . Learning Launch design tool in order to test the possibilities and the   ideas that we have with a small group of our existing clients . A Learning Launch is tool   which in a short period of time and with a method of small steps can help us find out with a small test group what works and if the chosen amendments to our system would work in   the future for a larger group of clients . 

 Application 

 We developed a new way of obtaining the different versions of music files through our site , we have made available different versions ( up to 6 per track and additionally at a small   cost we added the possibility to download the stems - which are separate files for all the   instruments taking part in the music recording ) . We have tested it on 50 most popular   tracks that we have in our library . We have made the changes available for a small group   of our clients ( 15 ) , who we find the most experienced and professional , as they have   worked in the industry for a long time and they have had experience with many   different   companies in the industry . Additionally we have asked our two colleagues who used to run   a similar company which was very sucessful and was acquired by a bigger company and   they swiched the business a little . The group of total of 17 people had the new search   engine and the new V2 version of the site available for test for two weeks . Then we   gathered the feedback which tourned out to be very positive . 

 Insight 

 This tool turned out to be very effective . Thanks to the fact that we asked the professionals and experienced industry personas we found out about some additional potential   amendments that would help us grow . We gathered very positive feedback about the   changes that we have made which allowed us to invest more into further development of   this tool and implement it on a bigger scale . Even though at the beginning I was n't entirely   convinced about asking the clients about the changes which are just a test , the amazingly   valuable insight that we have revceived has opened my eyes in the matter of how the   design thinking and different tools that it provides can help us quickly grow our company   and get out of a hard situation . 

 Approach 

 The next time we might want to consider taking even smaller steps in order to avoid   spending too much money on that kind of a big launch . In case that the test phase would   turn out to be unsuccessful , the risk that we have taken might have turned out a little too   big . If we had a chance we would also want a slightly larger test group for another   innovations that we would like to make in our company . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 The company I lead is a production music library , which provides a variety of music   compositions available at any time for a license in TV commercials , TV programs , films ,   Internet videos etc . The problem we have is that the library was started a couple of years   ago and the way of upload to the system is a little dated . For many of the tracks we are not able to provide enough different versions of the track ( like 10 seconds stingers , 30s   versions ready for commercials ) . This makes our clients leave us as they claim that they   are not able to download the music quickly and they spend hours to adjust it to their   productions . It 's a very small company and thus we are starting to lose our place in the   market which can be dangerous for our existence in the market . 

 Selection 

 We have chosen a 4 . Learning Launch design tool in order to test the possibilities and the   ideas that we have with a small group of our existing clients . A Learning Launch is tool   which in a short period of time and with a method of small steps can help us find out with a small test group what works and if the chosen amendments to our system would work in   the future for a larger group of clients . 

 Application 

 We developed a new way of obtaining the different versions of music files through our site , we have made available different versions ( up to 6 per track and additionally at a small   cost we added the possibility to download the stems - which are separate files for all the   instruments taking part in the music recording ) . We have tested it on 50 most popular   tracks that we have in our library . We have made the changes available for a small group   of our clients ( 15 ) , who we find the most experienced and professional , as they have   worked in the industry for a long time and they have had experience with many   different   companies in the industry . Additionally we have asked our two colleagues who used to run   a similar company which was very sucessful and was acquired by a bigger company and   they swiched the business a little . The group of total of 17 people had the new search   engine and the new V2 version of the site available for test for two weeks . Then we   gathered the feedback which tourned out to be very positive . 

 Insight 

 This tool turned out to be very effective . Thanks to the fact that we asked the professionals and experienced industry personas we found out about some additional potential   amendments that would help us grow . We gathered very positive feedback about the   changes that we have made which allowed us to invest more into further development of   this tool and implement it on a bigger scale . Even though at the beginning I was n't entirely   convinced about asking the clients about the changes which are just a test , the amazingly   valuable insight that we have revceived has opened my eyes in the matter of how the   design thinking and different tools that it provides can help us quickly grow our company   and get out of a hard situation . 

 Approach 

 The next time we might want to consider taking even smaller steps in order to avoid   spending too much money on that kind of a big launch . In case that the test phase would   turn out to be unsuccessful , the risk that we have taken might have turned out a little too   big . If we had a chance we would also want a slightly larger test group for another   innovations that we would like to make in our company .
### Output: 