Peer - graded Assignment : Reflection 

 Challenge 

 A common problem I face in my line of work is how to keep different types of audiences   always focused on the presentations or speeches I give . I usually strive because in a same   conference I usually face different audiences such as CEOs , shareholders , lawyers , mid- level company employees and even shareholders ’ family members ( from teenagers to 80 +   years old people ) . 

 Selection 

 In this sense , the design thinking tool I tend to use a lot is the Storytelling tool , mainly   because it is adaptable to all types of audiences and show a clear message that allows me   to take moments during the presentation to make questions ( and answer them ) , reflect and   generate suspense . 

 This way , we do n’t only present a solution for the problem we try to assess , but we create a   cause for the company ’s shareholders ( and any other company member present ) to   understand and feel identified with the solution or drawn path for the future of their company   ( as described in the video “ Storytelling Tool ” in Module 2 by Andre Martin , CLO at Mars ) . 

 Application 

 So usually before we prepare the presentation , me and my team perform a small research   that includes who is going to attend the presentation and what their backgrounds are . It is   crucial for us to know a few key things about our audience : 

 1 . Their business background   2 . Their age   3 . Their position in the company 

 This way we prepare a story that is compelling and that can be relatable for all the audience . 

 We usually deal with a lot of pieces of information , from financial modeling outputs to   company corporate pictures of the management team . So naturally we have to review and   analyze all of the available data and then select which piece of information best fits the   compelling message we are trying to send . For example , if we know we are dealing with 80 +   people we try to keep the figures and financial outputs to the minimum , just presenting big   figures that can cause a good ( or bad , depending on the message we are trying to get   across ) impression . 

 After introducing the problem through figures or financial data , we proceed to present the   solution . This is where the Storytelling tool comes really into handy . We try to present   images and simple charts that cause big impressions and that show a clear sequence of   events that will lead from the current problem to the future solution through simple ( but   important ) steps . We also are very careful to who is present during the presentation and that   the conclusion shows itself as a strategy accessible for everybody . Our main goal is that the   audience arrives at the conclusion by themselves , which not always happens . 

 Insight & Approach 

 I think that the most valuable insight I have learned from using the Storytelling tool is that it is   key to know your audience . Not only before an important presentation but also before initial   meetings or any other key meetings with people ( or clients ) you are meeting for the first time . 

 The Storytelling tool allows you to keep your audience on spot with your presentation at all   times and to involve them during the decision making process throughout the presentation or   meeting . Letting them be a part of the presentation by creating a compelling story with   spaces for reflection , can – and possible will – lead them to be inspired and aligned ( all   stakeholders ) with the solution . They quickly relate to the solution ( as well as the problem )   and it becomes a cause , something more personal and that the entire group can relate to . 

 Now that I have a deeper knowledge of Design Thinking and the tools , I would probably   combine the Storytelling tool with the Visualization tool . This way , I can achieve a deeper   involvement of the audience in the understanding of the problem . Me and my team are used   to perform the problem diagnoses on our own . With the help of this tool we would possible   achieve a more precise definition of the problem and possibly present a better solution fit to   the client ’s needs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Peer - graded Assignment : Reflection 

 Challenge 

 A common problem I face in my line of work is how to keep different types of audiences   always focused on the presentations or speeches I give . I usually strive because in a same   conference I usually face different audiences such as CEOs , shareholders , lawyers , mid- level company employees and even shareholders ’ family members ( from teenagers to 80 +   years old people ) . 

 Selection 

 In this sense , the design thinking tool I tend to use a lot is the Storytelling tool , mainly   because it is adaptable to all types of audiences and show a clear message that allows me   to take moments during the presentation to make questions ( and answer them ) , reflect and   generate suspense . 

 This way , we do n’t only present a solution for the problem we try to assess , but we create a   cause for the company ’s shareholders ( and any other company member present ) to   understand and feel identified with the solution or drawn path for the future of their company   ( as described in the video “ Storytelling Tool ” in Module 2 by Andre Martin , CLO at Mars ) . 

 Application 

 So usually before we prepare the presentation , me and my team perform a small research   that includes who is going to attend the presentation and what their backgrounds are . It is   crucial for us to know a few key things about our audience : 

 1 . Their business background   2 . Their age   3 . Their position in the company 

 This way we prepare a story that is compelling and that can be relatable for all the audience . 

 We usually deal with a lot of pieces of information , from financial modeling outputs to   company corporate pictures of the management team . So naturally we have to review and   analyze all of the available data and then select which piece of information best fits the   compelling message we are trying to send . For example , if we know we are dealing with 80 +   people we try to keep the figures and financial outputs to the minimum , just presenting big   figures that can cause a good ( or bad , depending on the message we are trying to get   across ) impression . 

 After introducing the problem through figures or financial data , we proceed to present the   solution . This is where the Storytelling tool comes really into handy . We try to present   images and simple charts that cause big impressions and that show a clear sequence of   events that will lead from the current problem to the future solution through simple ( but   important ) steps . We also are very careful to who is present during the presentation and that   the conclusion shows itself as a strategy accessible for everybody . Our main goal is that the   audience arrives at the conclusion by themselves , which not always happens . 

 Insight & Approach 

 I think that the most valuable insight I have learned from using the Storytelling tool is that it is   key to know your audience . Not only before an important presentation but also before initial   meetings or any other key meetings with people ( or clients ) you are meeting for the first time . 

 The Storytelling tool allows you to keep your audience on spot with your presentation at all   times and to involve them during the decision making process throughout the presentation or   meeting . Letting them be a part of the presentation by creating a compelling story with   spaces for reflection , can – and possible will – lead them to be inspired and aligned ( all   stakeholders ) with the solution . They quickly relate to the solution ( as well as the problem )   and it becomes a cause , something more personal and that the entire group can relate to . 

 Now that I have a deeper knowledge of Design Thinking and the tools , I would probably   combine the Storytelling tool with the Visualization tool . This way , I can achieve a deeper   involvement of the audience in the understanding of the problem . Me and my team are used   to perform the problem diagnoses on our own . With the help of this tool we would possible   achieve a more precise definition of the problem and possibly present a better solution fit to   the client ’s needs .
### Output: 