Reflection - Learning Launch 

 Challenge 

 Because of COVID-19 the bakery had a major fall in sales , around 50 % in the first month . They   were looking for cutting costs without compromising the quality of their products or their   reputation . The bakery , that produces French groceries , is well known in the city , with a   stablished brand and trademark , serving tasty treats in a high - end neighborhood . Every detail   matters , from the display of the products , going to packing , service , and now the hygiene   practices and safety procedures demanded by the pandemic . 

 Selection 

 The Learning Launch tool was selected to test one of the key hypotheses they came up after   going through a week of debate . This tool is ideal to test ideas using fast and cheap   experiments , instead of creating time - consuming and costly business plan , as showed in Frank Martin lecture . But in this case the bakery has the problem and the clients may help to soften   part of it . 

 Application 

 The hypothesis was that packing could be less fancy whether the buyer would be the final   consumer and provided that the products inside had the same quality . Most sales consist of   three items , usually each item goes inside a plastic box , the boxes go inside a personalized   paper sack and the sack goes inside a personalized paper bag with handle . It was decided to   talk to customers in order to get to know how important was packing when themselves would   be the consumers , explaining the test ongoing , and offering only the personalized paper sack .   If the purchase had another purpose , the fancy packing would be used as usual . 

 During a week talking to customers the hypothesis was confirmed . Clients not even ask about   price accommodation . In the first month the change generated a 65 % savings in packing costs .   The test was successful . 

 Insight 

 What was a surprise is that high - end customers care about the survival of places they like .   They showed empathy with the concern of the bakery and , in many cases , it seemed they were   part of the bakery ’s “ board of directors ” , helping to solve the issue . The bottom line may be to   share your concerns with all your stakeholders if you are in a high - end local market . 

 Design Thinking helped arising hypotheses and testing some of them , so you can use it for   different kind and size of issues , client ’s and company ’s . The design thinking approach was   interesting and successful , for the bakery and for me , because it worked . Not only because the   hypothesis was proven , but also because it took one week of experiment . 

 Approach 

 I think for testing a hypothesis , that one needs a fast and cheap answer , Learning Launch fits   the bill . The experiment not only reached the goal to test the hypothesis , but also created   empathy from clients . Next time I face an issue that can affect clients , I would give it another   try and be open to receive feedback from whom maintain the business . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Learning Launch 

 Challenge 

 Because of COVID-19 the bakery had a major fall in sales , around 50 % in the first month . They   were looking for cutting costs without compromising the quality of their products or their   reputation . The bakery , that produces French groceries , is well known in the city , with a   stablished brand and trademark , serving tasty treats in a high - end neighborhood . Every detail   matters , from the display of the products , going to packing , service , and now the hygiene   practices and safety procedures demanded by the pandemic . 

 Selection 

 The Learning Launch tool was selected to test one of the key hypotheses they came up after   going through a week of debate . This tool is ideal to test ideas using fast and cheap   experiments , instead of creating time - consuming and costly business plan , as showed in Frank Martin lecture . But in this case the bakery has the problem and the clients may help to soften   part of it . 

 Application 

 The hypothesis was that packing could be less fancy whether the buyer would be the final   consumer and provided that the products inside had the same quality . Most sales consist of   three items , usually each item goes inside a plastic box , the boxes go inside a personalized   paper sack and the sack goes inside a personalized paper bag with handle . It was decided to   talk to customers in order to get to know how important was packing when themselves would   be the consumers , explaining the test ongoing , and offering only the personalized paper sack .   If the purchase had another purpose , the fancy packing would be used as usual . 

 During a week talking to customers the hypothesis was confirmed . Clients not even ask about   price accommodation . In the first month the change generated a 65 % savings in packing costs .   The test was successful . 

 Insight 

 What was a surprise is that high - end customers care about the survival of places they like .   They showed empathy with the concern of the bakery and , in many cases , it seemed they were   part of the bakery ’s “ board of directors ” , helping to solve the issue . The bottom line may be to   share your concerns with all your stakeholders if you are in a high - end local market . 

 Design Thinking helped arising hypotheses and testing some of them , so you can use it for   different kind and size of issues , client ’s and company ’s . The design thinking approach was   interesting and successful , for the bakery and for me , because it worked . Not only because the   hypothesis was proven , but also because it took one week of experiment . 

 Approach 

 I think for testing a hypothesis , that one needs a fast and cheap answer , Learning Launch fits   the bill . The experiment not only reached the goal to test the hypothesis , but also created   empathy from clients . Next time I face an issue that can affect clients , I would give it another   try and be open to receive feedback from whom maintain the business .
### Output: 