Element – storytelling 

 Challenge & selection 

 Storytelling is an important design tool . As human beings , we respond to stories , they can help us   develop a deeper empathy for the present and help us create clearer images of the nature of the new   future as we try to create it . has been . It is important to pay attention to the human dimension , because   design thinking is not just about processes and issues , but also about people . 

 Storytelling is an integral part of every great brand .   Every great brand that has a long life in retail . There   is a story behind every great product , every great service , every great organization . Every great brand   has a story and that story is connected to the emotions , the characters , the values of the people who   bring this product to life every day . Storytelling has always been part of the business . At the moment ,   we are clearly talking about this as a tool that leaders can oppose just as a contribution to our brand and   the products , we give people . Storytelling is not about the list of things we have to do , but about the   relationship we give people about the information we are trying to share . The essence of this is to   convey a good story , just a message that has logic . 

 Applications : 

 A good story , is designed for the audience . It may not connect to you , it may not always make sense to   you , it 's not using words you might be familiar with , but it 's things your audience understands and your   audience knows . So I think that 's rule one , is who 's your audience , where do they come from , and what   do they need . I think the second part of a good story is a clear sequence of events . You listen to a great   story teller , there 's a very clear sequence of events that moves the story from the beginning to an end .   And I think last but not least is having moments of reflection . 

 Or unanswered questions , which create suspensions , conspiracies and even someone sitting at the end   of the chair . Then you answer them . The great storyteller asks and answers questions along the way .   They form the suspension and reduce the suspension by answering questions . Hearers of stories that   are not good hang these questions in the air , and so people get out of the confusion , the uncertainty ,   the uncertainty about where to go . If you have a history of coercion , something interesting , powerful   people will hear these things , regardless of the medium . And what gets stuck is that the public does not   want to be compelled . Most business leaders are honestly bored with 90 % of conversations a day . They   sit there and have PowerPoint after PowerPoint and meet after PowerPoint and have to make a list after   a list . And they are impressed . And so , as a student , I think the biggest thing you will have to finish at the   beginning is your own uncertainty about whether this tool will work or not . As a business leader , what   does your audience need ? They want some data . They want the harsh reality and they want   recommendations . The space between them and how you get to these things is where the story can be   forced . Find the strongest part of your message and trust it . Is that a given ? Is this the same profile ? Is   this the same conversation ? And last but not least , be sure to reflect on the moments . There are big ,   powerful questions that this leader must think about . There are all kinds of stories that a leader can hear   in an organization . And when we talk about design thinking , when we talk about what kind of story is   most appropriate . When you are trying to bring about change . In this story , the main character of the   story , the main character , is a major evil problem facing the organization . And then some of the things   that you need to make public in this type of story , you have to sell the challenge first . You need to help 

 the public understand that the current situation is more dangerous than any other possibility out there .   You need to put them in the frame of mind that they want to move on and make this challenge a reason   to invest . And that 's basically the first thing you need to do . So you have to be able to speak very   intelligently about friendship . Or what kind of call should I make for those involved in the challenge ?   Whether it 's the customers you 're looking at , the stakeholders there , make sure that everyone involved   has a good understanding . Last but not least , you must give them a chance to talk about the tensions   that exist . This challenge is stressful for us . In our business today , there is a big challenge around us . 

 Insight & Approach 

 Do the right thing in relation to sustainability . How do you build a really good business ? If you can   handle these tensions , you will create a place where people want to get involved because they want to   be in this discussion and conversation . And last but not least , there is a possibility that there is a way   out . That there is a way to move forward in that direction . And that 's why I think of this story when you   present the challenge as statistics . Make sure they understand how big it is . What is the tension that   exists ? And what can you do ? I think the reason why history is a story is important for leadership in the   world of tomorrow . I think this is a fundamental question about what is the story of a gang forced to   learn , learn and understand . When I look at the world we live in , there are three main challenges that   leaders face . One is that they have only 20 % of the people they lead . Only 20 % of your attention . And in   the same way , storytelling allows . For a while , to get their attention . With a little more work and a little   more time . I think it 's important . If you can increase the level of engagement in your business , you will   be surprised by its performance . And storytelling allows you to create energy and enthusiasm around   something . So I think it 's one of the reasons why leaders need to start using narrative [ by listening ] .   Second , storytelling makes your strategy accessible . Accessible strategies , accessible to groups of only   three people . OK Alright ? The leaders who write it , the consultants who help them and the teachers   who do case studies around them . For everyone , strategy is a difficult thing that causes complexity and   uncertainty in our lives . And I wonder , strategically , what makes it easier to tell stories to leaders . It   allows for that , coloring strategy and life in the character and the plot . And that allows the line worker ,   his manufacturing unit , to work in marketing directed by the vice president , which we are trying to   understand . And then , for me , there are two reasons , and more about why storytelling is an essential   tool for leaders to become capable and move forward . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Element – storytelling 

 Challenge & selection 

 Storytelling is an important design tool . As human beings , we respond to stories , they can help us   develop a deeper empathy for the present and help us create clearer images of the nature of the new   future as we try to create it . has been . It is important to pay attention to the human dimension , because   design thinking is not just about processes and issues , but also about people . 

 Storytelling is an integral part of every great brand .   Every great brand that has a long life in retail . There   is a story behind every great product , every great service , every great organization . Every great brand   has a story and that story is connected to the emotions , the characters , the values of the people who   bring this product to life every day . Storytelling has always been part of the business . At the moment ,   we are clearly talking about this as a tool that leaders can oppose just as a contribution to our brand and   the products , we give people . Storytelling is not about the list of things we have to do , but about the   relationship we give people about the information we are trying to share . The essence of this is to   convey a good story , just a message that has logic . 

 Applications : 

 A good story , is designed for the audience . It may not connect to you , it may not always make sense to   you , it 's not using words you might be familiar with , but it 's things your audience understands and your   audience knows . So I think that 's rule one , is who 's your audience , where do they come from , and what   do they need . I think the second part of a good story is a clear sequence of events . You listen to a great   story teller , there 's a very clear sequence of events that moves the story from the beginning to an end .   And I think last but not least is having moments of reflection . 

 Or unanswered questions , which create suspensions , conspiracies and even someone sitting at the end   of the chair . Then you answer them . The great storyteller asks and answers questions along the way .   They form the suspension and reduce the suspension by answering questions . Hearers of stories that   are not good hang these questions in the air , and so people get out of the confusion , the uncertainty ,   the uncertainty about where to go . If you have a history of coercion , something interesting , powerful   people will hear these things , regardless of the medium . And what gets stuck is that the public does not   want to be compelled . Most business leaders are honestly bored with 90 % of conversations a day . They   sit there and have PowerPoint after PowerPoint and meet after PowerPoint and have to make a list after   a list . And they are impressed . And so , as a student , I think the biggest thing you will have to finish at the   beginning is your own uncertainty about whether this tool will work or not . As a business leader , what   does your audience need ? They want some data . They want the harsh reality and they want   recommendations . The space between them and how you get to these things is where the story can be   forced . Find the strongest part of your message and trust it . Is that a given ? Is this the same profile ? Is   this the same conversation ? And last but not least , be sure to reflect on the moments . There are big ,   powerful questions that this leader must think about . There are all kinds of stories that a leader can hear   in an organization . And when we talk about design thinking , when we talk about what kind of story is   most appropriate . When you are trying to bring about change . In this story , the main character of the   story , the main character , is a major evil problem facing the organization . And then some of the things   that you need to make public in this type of story , you have to sell the challenge first . You need to help 

 the public understand that the current situation is more dangerous than any other possibility out there .   You need to put them in the frame of mind that they want to move on and make this challenge a reason   to invest . And that 's basically the first thing you need to do . So you have to be able to speak very   intelligently about friendship . Or what kind of call should I make for those involved in the challenge ?   Whether it 's the customers you 're looking at , the stakeholders there , make sure that everyone involved   has a good understanding . Last but not least , you must give them a chance to talk about the tensions   that exist . This challenge is stressful for us . In our business today , there is a big challenge around us . 

 Insight & Approach 

 Do the right thing in relation to sustainability . How do you build a really good business ? If you can   handle these tensions , you will create a place where people want to get involved because they want to   be in this discussion and conversation . And last but not least , there is a possibility that there is a way   out . That there is a way to move forward in that direction . And that 's why I think of this story when you   present the challenge as statistics . Make sure they understand how big it is . What is the tension that   exists ? And what can you do ? I think the reason why history is a story is important for leadership in the   world of tomorrow . I think this is a fundamental question about what is the story of a gang forced to   learn , learn and understand . When I look at the world we live in , there are three main challenges that   leaders face . One is that they have only 20 % of the people they lead . Only 20 % of your attention . And in   the same way , storytelling allows . For a while , to get their attention . With a little more work and a little   more time . I think it 's important . If you can increase the level of engagement in your business , you will   be surprised by its performance . And storytelling allows you to create energy and enthusiasm around   something . So I think it 's one of the reasons why leaders need to start using narrative [ by listening ] .   Second , storytelling makes your strategy accessible . Accessible strategies , accessible to groups of only   three people . OK Alright ? The leaders who write it , the consultants who help them and the teachers   who do case studies around them . For everyone , strategy is a difficult thing that causes complexity and   uncertainty in our lives . And I wonder , strategically , what makes it easier to tell stories to leaders . It   allows for that , coloring strategy and life in the character and the plot . And that allows the line worker ,   his manufacturing unit , to work in marketing directed by the vice president , which we are trying to   understand . And then , for me , there are two reasons , and more about why storytelling is an essential   tool for leaders to become capable and move forward .
### Output: 