Challenge 

 The challenge was to support a big corporation to solve the problem of people who has no   access to traditional banking system . The target was to find innovative solutions for those   who need to access financial services but has no profile and track record to open an   account in traditional banks . 

 We have been running a sprint to rise some ideas to solve this challenge , and them I was   assigned to prepare a presentation for the board of directors , explaining the complex   proposed solution and how the company and the people could benefit from the   implementation of this idea . 

 Selection 

 Due to complexity of the solution and the small time that we had to present it for the board   of directors , I was challenged to be very clear and accurate in the speech and the format , in   a short time I would need to capture the audience attention and hearts . For this reason , we   selected the story telling tool , which could allow us to spark an empathy from the audience   with the problem to solve , and at the same time engage them in the complex solution that   we have been designing . 

 Application 

 We decided to understand the motivation , challenges and steps that a person who has no   access to financial system faces every day . We have been interviewing people in this   situation , gathering data and to trying to walk in their shoes to understand the details of this   challenges and the feelings involved . 

 After some data collected , we created a persona representing the whole crowd of the   affected population mixing some of the challenges heard . Then we started to draw a   journey and create a history of this person highlighting the routine , difficulties , feelings and   consequences impacting this persona every day . In the end we remade the journey and   how this life could be positively impacted by the implementation of the idea that we were   proposing . 

 Insight 

 Telling stories creates empathy , makes the audience step in your shoes , so the strategy   was very successful and made the audience understand and engage more easily in the   challenge . Showing numbers with opportunities would n’t have the same impact as telling a   nice and simple history . This tool in the design thinking is one of the most powerful for me ,   and now I try to use every time that I need to introduce a new idea and engage the   audience . 

 Approach 

 Despite the fact that was a successful implementation , the was some critics over the profile   created for this person . Indeed , it was n’t matching so deeply with story , and the audience   noted that . I realized that every detail is important to bring reality and trust for your story   and must be carefully reflected . So next time I would spend more time creating and defining   the profile of this person and the details of the story , to be more compelling and real . 

 Fernando Roversi 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Fernando Roversi
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 The challenge was to support a big corporation to solve the problem of people who has no   access to traditional banking system . The target was to find innovative solutions for those   who need to access financial services but has no profile and track record to open an   account in traditional banks . 

 We have been running a sprint to rise some ideas to solve this challenge , and them I was   assigned to prepare a presentation for the board of directors , explaining the complex   proposed solution and how the company and the people could benefit from the   implementation of this idea . 

 Selection 

 Due to complexity of the solution and the small time that we had to present it for the board   of directors , I was challenged to be very clear and accurate in the speech and the format , in   a short time I would need to capture the audience attention and hearts . For this reason , we   selected the story telling tool , which could allow us to spark an empathy from the audience   with the problem to solve , and at the same time engage them in the complex solution that   we have been designing . 

 Application 

 We decided to understand the motivation , challenges and steps that a person who has no   access to financial system faces every day . We have been interviewing people in this   situation , gathering data and to trying to walk in their shoes to understand the details of this   challenges and the feelings involved . 

 After some data collected , we created a persona representing the whole crowd of the   affected population mixing some of the challenges heard . Then we started to draw a   journey and create a history of this person highlighting the routine , difficulties , feelings and   consequences impacting this persona every day . In the end we remade the journey and   how this life could be positively impacted by the implementation of the idea that we were   proposing . 

 Insight 

 Telling stories creates empathy , makes the audience step in your shoes , so the strategy   was very successful and made the audience understand and engage more easily in the   challenge . Showing numbers with opportunities would n’t have the same impact as telling a   nice and simple history . This tool in the design thinking is one of the most powerful for me ,   and now I try to use every time that I need to introduce a new idea and engage the   audience . 

 Approach 

 Despite the fact that was a successful implementation , the was some critics over the profile   created for this person . Indeed , it was n’t matching so deeply with story , and the audience   noted that . I realized that every detail is important to bring reality and trust for your story   and must be carefully reflected . So next time I would spend more time creating and defining   the profile of this person and the details of the story , to be more compelling and real . 

 Fernando Roversi
### Output: 