Reflection – Learning Launch 

 Challenge : 

 The challenge that I selected for this assignment was to plan , develop , and release a 

 promotional marketing video for a target audience in our industry . We were assigned a time period of   30 days to complete this challenge . This video was the first of 4 videos released throughout the year   ( one per quarter ) that will market this topic to our audience . The project scope consisted of a 4 - person   marketing department team and an additional 6 - person department composed of subject matter   experts relating to the actual content that the video is marketing . The cost of producing the video did   not include any external key stakeholders and no vendors were used since the entirety of the   production efforts were being done in - house . 

 Selection : 

 The marketing team came up with several different iterations of how to execute this idea before 

 deciding on a promotional video . This video was the first of 4 videos that were launched throughout the   year . We adapted the strategies and approach we used to develop the remaining 3 videos based upon   the feedback of the first launch , which is why we decided to use a Learning Launch . A Learning Launch ,   used to test the validity of an idea or prototype , was ideal in this situation because we used the first   promotional video to test our ideas with a real , live audience and measure the reception that it   received . 

 Application : 

 In the Learning Launch of the first video , we focused on presenting our audience with an 

 animated promotional video for a variety of reasons . The first reason was that it was a great way to   reduce the project costs , since our organization already had animation programs installed on its   computers and we had employees who knew how to develop the content that we wanted . The second   was that we wanted to present our audience with a unique video that they would remember , and   animation seemed like a great way to accomplish that goal . If this video style was not well received by   our audience , we developed contingency plans to ensure the future success of the marketing campaign   throughout the remainder of the year . 

 Thankfully , the learning launch was a success thanks to effective application by the team and 

 the first video that we released was deemed a success by the management of our organization . Despite   taking some risks on the aesthetics of the video , the feedback that we gathered from our target   audience indicated that the video made an impression on them and that our message was being   delivered effectively . 

 Insight : 

 Following the release of our marketing video , the response that we received was 

 overwhelmingly positive . Our organization took a calculated risk by deciding to produce and deliver a   video in a medium that we had little experience in , and it paid off well for us . Through this Learning   Launch we discovered more about our target customer and core audience , and we are now poised to   use the information that we ’ve uncovered to continue making impactful and meaningful engagements   with our customer base . The insight that we gained from this experience has taught us that often it 

 becomes necessary to stray away from traditional methods and strategies in order to stand out in an   increasingly crowded market . 

 Approach : 

 Taking the inexperience that our team had in this area at the beginning of the project , a 

 Learning Launch stood out as the clear tool to help us accomplish our goals . While we were fortunate to   achieve our goals in the first iteration of the video , the Learning Launch would have proven its   usefulness even more had we not by offering the knowledge necessary to get the project back on track   in order to become a success . Future launches will benefit from the feedback and experience that we   gathered in this project and will enhance the production timelines for videos that our organization   releases later . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge : 

 The challenge that I selected for this assignment was to plan , develop , and release a 

 promotional marketing video for a target audience in our industry . We were assigned a time period of   30 days to complete this challenge . This video was the first of 4 videos released throughout the year   ( one per quarter ) that will market this topic to our audience . The project scope consisted of a 4 - person   marketing department team and an additional 6 - person department composed of subject matter   experts relating to the actual content that the video is marketing . The cost of producing the video did   not include any external key stakeholders and no vendors were used since the entirety of the   production efforts were being done in - house . 

 Selection : 

 The marketing team came up with several different iterations of how to execute this idea before 

 deciding on a promotional video . This video was the first of 4 videos that were launched throughout the   year . We adapted the strategies and approach we used to develop the remaining 3 videos based upon   the feedback of the first launch , which is why we decided to use a Learning Launch . A Learning Launch ,   used to test the validity of an idea or prototype , was ideal in this situation because we used the first   promotional video to test our ideas with a real , live audience and measure the reception that it   received . 

 Application : 

 In the Learning Launch of the first video , we focused on presenting our audience with an 

 animated promotional video for a variety of reasons . The first reason was that it was a great way to   reduce the project costs , since our organization already had animation programs installed on its   computers and we had employees who knew how to develop the content that we wanted . The second   was that we wanted to present our audience with a unique video that they would remember , and   animation seemed like a great way to accomplish that goal . If this video style was not well received by   our audience , we developed contingency plans to ensure the future success of the marketing campaign   throughout the remainder of the year . 

 Thankfully , the learning launch was a success thanks to effective application by the team and 

 the first video that we released was deemed a success by the management of our organization . Despite   taking some risks on the aesthetics of the video , the feedback that we gathered from our target   audience indicated that the video made an impression on them and that our message was being   delivered effectively . 

 Insight : 

 Following the release of our marketing video , the response that we received was 

 overwhelmingly positive . Our organization took a calculated risk by deciding to produce and deliver a   video in a medium that we had little experience in , and it paid off well for us . Through this Learning   Launch we discovered more about our target customer and core audience , and we are now poised to   use the information that we ’ve uncovered to continue making impactful and meaningful engagements   with our customer base . The insight that we gained from this experience has taught us that often it 

 becomes necessary to stray away from traditional methods and strategies in order to stand out in an   increasingly crowded market . 

 Approach : 

 Taking the inexperience that our team had in this area at the beginning of the project , a 

 Learning Launch stood out as the clear tool to help us accomplish our goals . While we were fortunate to   achieve our goals in the first iteration of the video , the Learning Launch would have proven its   usefulness even more had we not by offering the knowledge necessary to get the project back on track   in order to become a success . Future launches will benefit from the feedback and experience that we   gathered in this project and will enhance the production timelines for videos that our organization   releases later .
### Output: 