Design Thinking for Innovation – AIA   Student : Medo Uddin 

 FINAL ASSIGNMENT : DESIGN THINKING TOOL – STORYTELLING 

 CHALLENGE 

 I ’m working as a Technology Enhanced Learning consultant in the Centre for Educational Innovation at a 

 Business School . One of our strategic goals as a department is assist teachers to introduce student 

 centred methodologies in the classroom . Many of them , although usually are working with method 

 case , mainly use a classic lecture approach in their courses . A year ago , we ran a pilot study with some 

 teachers particularly motivated and interested in innovation & technology that decide to participate in 

 the project . Each teacher had to select a little part ( one session / topic / module ) of his / her course and 

 introduce some innovations ( a new student - centred methodology , renewed learning materials , 

 multimedia or storytelling based ... etc . ) . That test worked reasonably well and resulted in many lessons 

 learned and many things to avoid as well , but , in the end , the main question was : It Will be possible to 

 transfer these experiences and learnings and involve all the teachers and entire institution 

 ( stakeholders ) into project ? 

 SELECTION 

 We decided to try Storytelling tool , as we had amounts of audio - visual stuff , mostly interviews where 

 both teachers and students talk about their experiences on “ innovative ” courses .   We thought it would 

 be a good starting point to build a narrative around this project . Main issues , which could affect 

 implementation , were resistance to change and fear to step outside “ Comfort Zone ” . Therefore , this 

 narrative could help to pave the way , as to the first question , to implement the project . 

 APPLICATION 

 Because of aforementioned audio - visual material , we decided to make 4 video testimonials . The editing 

 and mixing process was made trying to answer some specific questions . On the part of faculty : 

    How was the “ making - of ” about the innovation proposed ? How the teacher implemented the 

 chosen methodology or innovative resource ? How much time do they need ? Which kind of 

 issues had to be faced ? The “ experiment ” , it was successful ? Was it well welcomed by 

 students ? 

 Design Thinking for Innovation – AIA   Student : Medo Uddin 

 And on the part of students : 

    How do they feel about the innovation ? How was implemented in the classroom ? Which were 

 the differences within classic / innovative approach and which one do they prefer ? 

 The key message was that change is necessary , it ’s not easy and it needs time , but it works and the final 

 result will be satisfactory . 

 Finally , two different versions were made : 

 Short length ( 2 - 3 minutes ) , designed for stake - holders and exhibition in massive events within our 

 institution ( Annual day , Teaching & Research Day , etc . ) and Social Media distribution . 

 Long length ( 4 - 5 minutes ) , designed specifically for teachers and to share with Faculty Members 

 interested in the project and to exhibit at academic department ’s meetings , assessment and 

 consultancy sessions , etc . 

 INSIGHTS 

 The campaign was successful and several faculty members showed great interest to getting involved in 

 the project , but at the same time , some sensitive , and unplanned , issues arose , such as : 

    Lack of incentives to “ innovate ” , 

    Questions about intellectual property , that does n’t depend on our department and should be 

 dealt in other forums , or 

    some concerns regarding “ digitalization ” in general 

 These insights were very valuable to refocus the strategy , reinforcing some messages to “ fight ” 

 misgivings and address Faculty worries to senior management . 

 APPROACH 

 We knew right from the start that storytelling would be the “ perfect ” choice that , given the nature of 

 the project very , “ feelings / experiences ” based , we thought “ Visualizations ” and “ Mind Mapping ” maybe 

 could not fit in . Regarding to “ Learning Launch ” , at that time we have piloted the pre - project and , in 

 certain way , both approaches are very similar . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Medo Uddin, Medo Uddin
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation – AIA   Student : Medo Uddin 

 FINAL ASSIGNMENT : DESIGN THINKING TOOL – STORYTELLING 

 CHALLENGE 

 I ’m working as a Technology Enhanced Learning consultant in the Centre for Educational Innovation at a 

 Business School . One of our strategic goals as a department is assist teachers to introduce student 

 centred methodologies in the classroom . Many of them , although usually are working with method 

 case , mainly use a classic lecture approach in their courses . A year ago , we ran a pilot study with some 

 teachers particularly motivated and interested in innovation & technology that decide to participate in 

 the project . Each teacher had to select a little part ( one session / topic / module ) of his / her course and 

 introduce some innovations ( a new student - centred methodology , renewed learning materials , 

 multimedia or storytelling based ... etc . ) . That test worked reasonably well and resulted in many lessons 

 learned and many things to avoid as well , but , in the end , the main question was : It Will be possible to 

 transfer these experiences and learnings and involve all the teachers and entire institution 

 ( stakeholders ) into project ? 

 SELECTION 

 We decided to try Storytelling tool , as we had amounts of audio - visual stuff , mostly interviews where 

 both teachers and students talk about their experiences on “ innovative ” courses .   We thought it would 

 be a good starting point to build a narrative around this project . Main issues , which could affect 

 implementation , were resistance to change and fear to step outside “ Comfort Zone ” . Therefore , this 

 narrative could help to pave the way , as to the first question , to implement the project . 

 APPLICATION 

 Because of aforementioned audio - visual material , we decided to make 4 video testimonials . The editing 

 and mixing process was made trying to answer some specific questions . On the part of faculty : 

    How was the “ making - of ” about the innovation proposed ? How the teacher implemented the 

 chosen methodology or innovative resource ? How much time do they need ? Which kind of 

 issues had to be faced ? The “ experiment ” , it was successful ? Was it well welcomed by 

 students ? 

 Design Thinking for Innovation – AIA   Student : Medo Uddin 

 And on the part of students : 

    How do they feel about the innovation ? How was implemented in the classroom ? Which were 

 the differences within classic / innovative approach and which one do they prefer ? 

 The key message was that change is necessary , it ’s not easy and it needs time , but it works and the final 

 result will be satisfactory . 

 Finally , two different versions were made : 

 Short length ( 2 - 3 minutes ) , designed for stake - holders and exhibition in massive events within our 

 institution ( Annual day , Teaching & Research Day , etc . ) and Social Media distribution . 

 Long length ( 4 - 5 minutes ) , designed specifically for teachers and to share with Faculty Members 

 interested in the project and to exhibit at academic department ’s meetings , assessment and 

 consultancy sessions , etc . 

 INSIGHTS 

 The campaign was successful and several faculty members showed great interest to getting involved in 

 the project , but at the same time , some sensitive , and unplanned , issues arose , such as : 

    Lack of incentives to “ innovate ” , 

    Questions about intellectual property , that does n’t depend on our department and should be 

 dealt in other forums , or 

    some concerns regarding “ digitalization ” in general 

 These insights were very valuable to refocus the strategy , reinforcing some messages to “ fight ” 

 misgivings and address Faculty worries to senior management . 

 APPROACH 

 We knew right from the start that storytelling would be the “ perfect ” choice that , given the nature of 

 the project very , “ feelings / experiences ” based , we thought “ Visualizations ” and “ Mind Mapping ” maybe 

 could not fit in . Regarding to “ Learning Launch ” , at that time we have piloted the pre - project and , in 

 certain way , both approaches are very similar .
### Output: 