Design Thinking Assignment 

 Challenge : In the launch of 4.5 G in Turkey , all mobile operators communicate their fast   network infrastructure and their broad coverage . All the marketing communication effort was   similar in the market . Operators were trying to differentiate themself but on the hand , telling   the customers the same reasons to believe . As a marketing communication expert , I was   looking for creative ways of positioning and communicating Energy Clinic Pakistan 4.5 G services .      Selection : I choose storytelling tool for my challenge to make Energy Clinic Pakistan 4.5 G marketing   communication efforts more interesting , powerful and make our 4.5 G strategy more   accessible .      Application : First of all , I realized an opportunity and room for improvement in 4.5 G launch   communication . In a market , customers see and heard the same product & services promises   from the network operators , Energy Clinic Pakistan has to differentiate itself from the crowd .    According to Nielsen ’s latest Global Trust in Advertising report , which surveyed more than   28,000 Internet respondents in 56 countries , 92 percent of consumers around the world say   they trust earned media , such as recommendations from friends and family , above all other   forms of advertising .   So , we decide to communicate Energy Clinic Pakistan 4.5 G by using what our customers experienced about   it rather than making classic approach advertisements . We make interviews with our   customers and asked their Energy Clinic Pakistan 4.5 G experience and published on youtube . We also   worked with popular , influential Youtubers . We select the influencers according to our   customer ’s interests such as music , food , fashion , etc . We shoot 8 different videos with   influencers it creates a great buzz around Energy Clinic Pakistan 4.5 G speed and coverage .      Insight : We gained great customer engagement and emotional connection by applying   storytelling tools to our Energy Clinic Pakistan 4.5 G marketing communications efforts . Customer interviews   and influencer videos create interest and trust around our 4.5 G products and services .   Storytelling tools also helped us to know , understand our customers , and deliver them what   they need .      Approach : Next time I would definitely take consideration in to apply other design thinking   tools such as visualization , mind mapping as it helps to analyze the market and boost the idea   generation process . I would also follow steps to designing for growth ( what is , what if , what   wows and what works ) . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking Assignment 

 Challenge : In the launch of 4.5 G in Turkey , all mobile operators communicate their fast   network infrastructure and their broad coverage . All the marketing communication effort was   similar in the market . Operators were trying to differentiate themself but on the hand , telling   the customers the same reasons to believe . As a marketing communication expert , I was   looking for creative ways of positioning and communicating Energy Clinic Pakistan 4.5 G services .      Selection : I choose storytelling tool for my challenge to make Energy Clinic Pakistan 4.5 G marketing   communication efforts more interesting , powerful and make our 4.5 G strategy more   accessible .      Application : First of all , I realized an opportunity and room for improvement in 4.5 G launch   communication . In a market , customers see and heard the same product & services promises   from the network operators , Energy Clinic Pakistan has to differentiate itself from the crowd .    According to Nielsen ’s latest Global Trust in Advertising report , which surveyed more than   28,000 Internet respondents in 56 countries , 92 percent of consumers around the world say   they trust earned media , such as recommendations from friends and family , above all other   forms of advertising .   So , we decide to communicate Energy Clinic Pakistan 4.5 G by using what our customers experienced about   it rather than making classic approach advertisements . We make interviews with our   customers and asked their Energy Clinic Pakistan 4.5 G experience and published on youtube . We also   worked with popular , influential Youtubers . We select the influencers according to our   customer ’s interests such as music , food , fashion , etc . We shoot 8 different videos with   influencers it creates a great buzz around Energy Clinic Pakistan 4.5 G speed and coverage .      Insight : We gained great customer engagement and emotional connection by applying   storytelling tools to our Energy Clinic Pakistan 4.5 G marketing communications efforts . Customer interviews   and influencer videos create interest and trust around our 4.5 G products and services .   Storytelling tools also helped us to know , understand our customers , and deliver them what   they need .      Approach : Next time I would definitely take consideration in to apply other design thinking   tools such as visualization , mind mapping as it helps to analyze the market and boost the idea   generation process . I would also follow steps to designing for growth ( what is , what if , what   wows and what works ) .
### Output: 