Course : Design Thinking for Innovation , University of Virginia , Darden School of Business   Title : Final Assignment   Submitted by : Ahmed Carlos   Date : March 29 , 2019 

 Mind Mapping 

 Challenge     I work for a family owned group of companies that provides services to the Oil and Gas industry   in Mexico , with more than 60 years ’ experience . The third generation is entering the family   business with a fresh and renewed vision , including institutionalization and diversification goals .     The son of the Group´s CEO is interested in real estate projects and has asked me to review   several opportunities with him . Due to his entrepreneurial profile , the challenge was bigger than   just reviewing stand alone projects . Swiftly , the discussions turned more interesting : “ How do we   make a real business out of this ? ” and “ How do we want this business to look like ? ” type of   questioning .      We decided to start our journey with strategic planning , which looking back , after this course , I   know that we partially did a design thinking process .     Selection     To start with the definition of the business case , I selected the Mind Mapping tool , which is   described in the Module 3 - Idea Generation , of this Design Thinking for Innovation course . Mind   Mapping is a tool for brainstorming that organizes the ideas ( data ) in patterns and themes . It also   has the advantage to be visual in nature , which also helps the creative process .     Application     We had a two - hour session at the office meeting room . We started defining the center of the   mind mapping with the name of the new company : “ Mediobanca Group ” , a mighty name . The ideas   started flowing and I was writing all concepts around the center of the Mind Mapping diagram .   After just half an hour , we got a long list of concepts on the screen . We did a clean - up work :   correcting syntaxis , avoiding duplication of ideas , grouping the concepts by themes , sequencing   the concepts within each theme , from general to particular .     The next step was thinking of all different aspects of the business to discover themes that were   not included in the first round of brainstorming . With this second exercise we filled up the gaps .   The Mind Mapping was shared with the rest of the main family members that will be involved in   this new investment and got their inputs , which were included in the final Mind Map for Solbib . The main elements of the Mind Mapping were building blocks for the vision and mission   of the new company . 

 Course : Design Thinking for Innovation , University of Virginia , Darden School of Business   Title : Peer – graded assignment : Reflection   Submitted by : Ahmed Carlos   Date : March 31 , 2020 

 Insight     The Mind Mapping tool helped us to let our ideas flow in a fluent manner and to organize them   in a structure way that allowed us to transform what started with a real estate investment   opportunity , into a formal business initiative to create a new equity fund for real estate projects   in Mexico .     After finishing this Design Thinking for Innovation course , I now recognize that Mind Mapping is   a great tool for the “ What is ” stage of the design thinking process .     Approach     An alternative approach for the same challenge would be visualization . With a visualization tool   we could have presented visual concepts of existing real estate companies and define which are   the type of company we wanted Mediobanca Group to be : developer / investor vs construction company ,   passive investor in third party projects vs. innovative developing company , industrial projects vs.   residential projects .     However , I still believe for this specific challenge , Mind Mapping provided us with the tool to   include ideas of our own that I am sure will be competitive advantages in our real estate   developments and in our capitalization structure . 

 Ahmed Alaa 

 Digitally signed by   Ahmed Alaa   Date : 2020.03.31   18:19:48 -06'00 ' 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Ahmed Carlos, Ahmed Carlos, Ahmed Alaa, Ahmed Alaa
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Course : Design Thinking for Innovation , University of Virginia , Darden School of Business   Title : Final Assignment   Submitted by : Ahmed Carlos   Date : March 29 , 2019 

 Mind Mapping 

 Challenge     I work for a family owned group of companies that provides services to the Oil and Gas industry   in Mexico , with more than 60 years ’ experience . The third generation is entering the family   business with a fresh and renewed vision , including institutionalization and diversification goals .     The son of the Group´s CEO is interested in real estate projects and has asked me to review   several opportunities with him . Due to his entrepreneurial profile , the challenge was bigger than   just reviewing stand alone projects . Swiftly , the discussions turned more interesting : “ How do we   make a real business out of this ? ” and “ How do we want this business to look like ? ” type of   questioning .      We decided to start our journey with strategic planning , which looking back , after this course , I   know that we partially did a design thinking process .     Selection     To start with the definition of the business case , I selected the Mind Mapping tool , which is   described in the Module 3 - Idea Generation , of this Design Thinking for Innovation course . Mind   Mapping is a tool for brainstorming that organizes the ideas ( data ) in patterns and themes . It also   has the advantage to be visual in nature , which also helps the creative process .     Application     We had a two - hour session at the office meeting room . We started defining the center of the   mind mapping with the name of the new company : “ Mediobanca Group ” , a mighty name . The ideas   started flowing and I was writing all concepts around the center of the Mind Mapping diagram .   After just half an hour , we got a long list of concepts on the screen . We did a clean - up work :   correcting syntaxis , avoiding duplication of ideas , grouping the concepts by themes , sequencing   the concepts within each theme , from general to particular .     The next step was thinking of all different aspects of the business to discover themes that were   not included in the first round of brainstorming . With this second exercise we filled up the gaps .   The Mind Mapping was shared with the rest of the main family members that will be involved in   this new investment and got their inputs , which were included in the final Mind Map for Solbib . The main elements of the Mind Mapping were building blocks for the vision and mission   of the new company . 

 Course : Design Thinking for Innovation , University of Virginia , Darden School of Business   Title : Peer – graded assignment : Reflection   Submitted by : Ahmed Carlos   Date : March 31 , 2020 

 Insight     The Mind Mapping tool helped us to let our ideas flow in a fluent manner and to organize them   in a structure way that allowed us to transform what started with a real estate investment   opportunity , into a formal business initiative to create a new equity fund for real estate projects   in Mexico .     After finishing this Design Thinking for Innovation course , I now recognize that Mind Mapping is   a great tool for the “ What is ” stage of the design thinking process .     Approach     An alternative approach for the same challenge would be visualization . With a visualization tool   we could have presented visual concepts of existing real estate companies and define which are   the type of company we wanted Mediobanca Group to be : developer / investor vs construction company ,   passive investor in third party projects vs. innovative developing company , industrial projects vs.   residential projects .     However , I still believe for this specific challenge , Mind Mapping provided us with the tool to   include ideas of our own that I am sure will be competitive advantages in our real estate   developments and in our capitalization structure . 

 Ahmed Alaa 

 Digitally signed by   Ahmed Alaa   Date : 2020.03.31   18:19:48 -06'00 '
### Output: 