Mind mapping 

 Challenge & selection   I am in charge of the business administration of a small human resources agency dedicated 

 to the recruitment and selection process . Last year we had an increase in the number of 

 customers [ companies interested in us to look for the best candidates for their available 

 positions ] , but in the middle of this year we started to lose some of them . We did not know 

 why since we were just implementing our sales department and our operation team 

 [ psychologists in charge of the recruitment and evaluation ] were too overwhelmed with the 

 workload to ask the clients why they were leaving .      So , with that escenario , we decided that the first task that we would have with our emerging 

 sales team would be to get to know our clients in order to offer services according to their 

 needs . For this exercise we would be working with meetings , interviews and surveys to 

 collect information from our clients . Then , with the help of our sales and operations 

 departments , we would work on a mind mapping to look for patterns and insight of our 

 clients .      Application   After collecting information about our clients - information such as size of the organization , 

 kind of industry , internal organization , problemas that currently have in the recruitment and 

 selection processes , reasons to buy services like ours , reasons not to buy services like ours , 

 pain points and so much more - we took a day from our daily activities to work on the mind 

 mapping . We worked in a big saloon and put all the gathered information in a big board . 

 Then , we called all the people from the sales and operational departments [ we are a small 

 group , so we were 10 people in total ] to observe the information , pick the good stuff and then 

 cluster it . We also discussed the information in small groups in order to understand it .      Insight & approach   After this exercise we were able to determine the profiles of the clients that we had and what 

 they needed to buy services like ours . Also it helped us to design better services to offer to 

 them and to new clients . Finally , we got to recover some of the clients that we lost due to all 

 the changes that we made to our services .       We decided to do the exercise with the people of all the departments because , since we are 

 still a small agency , we wanted all to be aligned with and to understand the profile of our 

 clients and to know very detailed how the design of our services fulfill their needs . Therefore , 

 given the good results of this exercise , we will definitely be using this tool in the future with 

 our team . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind mapping 

 Challenge & selection   I am in charge of the business administration of a small human resources agency dedicated 

 to the recruitment and selection process . Last year we had an increase in the number of 

 customers [ companies interested in us to look for the best candidates for their available 

 positions ] , but in the middle of this year we started to lose some of them . We did not know 

 why since we were just implementing our sales department and our operation team 

 [ psychologists in charge of the recruitment and evaluation ] were too overwhelmed with the 

 workload to ask the clients why they were leaving .      So , with that escenario , we decided that the first task that we would have with our emerging 

 sales team would be to get to know our clients in order to offer services according to their 

 needs . For this exercise we would be working with meetings , interviews and surveys to 

 collect information from our clients . Then , with the help of our sales and operations 

 departments , we would work on a mind mapping to look for patterns and insight of our 

 clients .      Application   After collecting information about our clients - information such as size of the organization , 

 kind of industry , internal organization , problemas that currently have in the recruitment and 

 selection processes , reasons to buy services like ours , reasons not to buy services like ours , 

 pain points and so much more - we took a day from our daily activities to work on the mind 

 mapping . We worked in a big saloon and put all the gathered information in a big board . 

 Then , we called all the people from the sales and operational departments [ we are a small 

 group , so we were 10 people in total ] to observe the information , pick the good stuff and then 

 cluster it . We also discussed the information in small groups in order to understand it .      Insight & approach   After this exercise we were able to determine the profiles of the clients that we had and what 

 they needed to buy services like ours . Also it helped us to design better services to offer to 

 them and to new clients . Finally , we got to recover some of the clients that we lost due to all 

 the changes that we made to our services .       We decided to do the exercise with the people of all the departments because , since we are 

 still a small agency , we wanted all to be aligned with and to understand the profile of our 

 clients and to know very detailed how the design of our services fulfill their needs . Therefore , 

 given the good results of this exercise , we will definitely be using this tool in the future with 

 our team .
### Output: 