Learning Launch 

 Challenge 

 I am a professional in charge of customer and sales support as well as internal projects of software   development at a software provider company . Several customers of the company are users of two   softwares : one to evaluate source code of business applications and a second one as a dashboard of   those evaluations . The dashboard product was a legacy I got and it was bad developed having bad   performance when used ( more than two hours to get a single information ) and the users stop using it .   The challenge was providing a new one , developed from scratch with limited budget ( $ 60,000 ) and time   ( four months ) but also gaining back the customers ’ confidence to use it . 

 Selection 

 Learning launch is a design thinking tool that provides hypothesis validation or not , quickly and cheap .    After talking to customers , gathering their desires and needs for using a new dashboard product   replacing the old one , I ’ve decided to develop a new dashboard prototype and the most feasible action   due to limited budget and time , learning launch was the right tool to be used in this case . 

 Application 

 After aligning with one key customer to test the dashboard prototype we start developing it quickly   covering the aspects of performance ( containing new summarized tables ) and reports and visions   ( according to what was previously discussed with the customers ) . It was our focus for the first learning   launch . Agile method for project management and the adoption of Scrum were used for new product   prototype development process and in a three - week timeframe it was ready to be installed to the key   customer . Three days were spent for product installation , configuration , preliminary testing , and   workshop for the key users . For one week we observed the new product utilization , talking to the users   and better understanding their needs . New reports and visions were incorporated to the new product   after two weeks and this was our second learning launch . 

 A second alignment was made with another key customer , but as the new product was stable and   working fine , we moved quickly to implement it . After one month of use , new demands for new visions   and reports raised from both customers . The users completed a survey about dashboard improvements ,   and instead of developing new visions and reports we decided to develop a vision and report generation   engine in order to cover all aspects of current and future demands . The idea was discussed with both   customers and after having their agreement , in three weeks such engine was incorporated and tested in   both customers . This was our third learning launch . This tested our assumption and it was confirmed . 

 In three - month timeframe ( 75 % of what was given ) and $ 40,000 of investment ( 33 % less than   budgeted ) , the company got a new dashboard product , stable and with an amazing performance ,   providing a vision and report generation engine that provides to the users to build their own graphics 

 and reports avoiding to ask to the company to incorporate them to the new product . Now the rollout to   other customers is in place and the new dashboard is part of the company ’s offering portfolio , also   leveraging new sales for the source code of business applications software . 

 Insight 

 With the use of learning launch tool it was possible to be ahead of schedule and under budget ,   identifying and testing assumptions and anticipating results . It provided agility in the whole process   mainly when new demands from customers came to improve the new product in order to satisfy their   needs providing an outstanding outcome .   During the learning launch process we had to change the idea   to provide a dashboard product with fixed reports and visions that we have understood being what the   customers would want to have . Having the perception of an endless process of new demands , observing   the use of the prototype and gathering information from customers , provided us to change the path of   continuous reports development and start a new approach providing a report generator engine . The   right understanding of customers ’ needs is crucial to identify the execution capability and related   investment to become an idea in value creation reality thru design thinking approach and tools . 

 The shared insights and the lessons learned in the course of the process are priceless for future   initiatives considering new ideas , hypothesis and assumptions validation and conducting small   experiments , managing risks by actions . These insights are assets to be visited often . 

 Approach 

 As we had to change strategy and ideas to better reflect customers ’ needs for the new product during   the course of launch learning process , this brings the need to explore more mind mapping tool of design   thinking . The reasons are clear : based on the given insights , the research plan could be addressed   deeper generating more insights from exploration activities and using them to create a better design   criterion . Instead , the customers ’ survey was done during the launch learning process ( this is also in this   process important to validate the assumptions ) and if it was done deeper preliminary , before the first   launch , probably more time would be saved before the second launch learning , providing a compelling   solution since the beginning . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I am a professional in charge of customer and sales support as well as internal projects of software   development at a software provider company . Several customers of the company are users of two   softwares : one to evaluate source code of business applications and a second one as a dashboard of   those evaluations . The dashboard product was a legacy I got and it was bad developed having bad   performance when used ( more than two hours to get a single information ) and the users stop using it .   The challenge was providing a new one , developed from scratch with limited budget ( $ 60,000 ) and time   ( four months ) but also gaining back the customers ’ confidence to use it . 

 Selection 

 Learning launch is a design thinking tool that provides hypothesis validation or not , quickly and cheap .    After talking to customers , gathering their desires and needs for using a new dashboard product   replacing the old one , I ’ve decided to develop a new dashboard prototype and the most feasible action   due to limited budget and time , learning launch was the right tool to be used in this case . 

 Application 

 After aligning with one key customer to test the dashboard prototype we start developing it quickly   covering the aspects of performance ( containing new summarized tables ) and reports and visions   ( according to what was previously discussed with the customers ) . It was our focus for the first learning   launch . Agile method for project management and the adoption of Scrum were used for new product   prototype development process and in a three - week timeframe it was ready to be installed to the key   customer . Three days were spent for product installation , configuration , preliminary testing , and   workshop for the key users . For one week we observed the new product utilization , talking to the users   and better understanding their needs . New reports and visions were incorporated to the new product   after two weeks and this was our second learning launch . 

 A second alignment was made with another key customer , but as the new product was stable and   working fine , we moved quickly to implement it . After one month of use , new demands for new visions   and reports raised from both customers . The users completed a survey about dashboard improvements ,   and instead of developing new visions and reports we decided to develop a vision and report generation   engine in order to cover all aspects of current and future demands . The idea was discussed with both   customers and after having their agreement , in three weeks such engine was incorporated and tested in   both customers . This was our third learning launch . This tested our assumption and it was confirmed . 

 In three - month timeframe ( 75 % of what was given ) and $ 40,000 of investment ( 33 % less than   budgeted ) , the company got a new dashboard product , stable and with an amazing performance ,   providing a vision and report generation engine that provides to the users to build their own graphics 

 and reports avoiding to ask to the company to incorporate them to the new product . Now the rollout to   other customers is in place and the new dashboard is part of the company ’s offering portfolio , also   leveraging new sales for the source code of business applications software . 

 Insight 

 With the use of learning launch tool it was possible to be ahead of schedule and under budget ,   identifying and testing assumptions and anticipating results . It provided agility in the whole process   mainly when new demands from customers came to improve the new product in order to satisfy their   needs providing an outstanding outcome .   During the learning launch process we had to change the idea   to provide a dashboard product with fixed reports and visions that we have understood being what the   customers would want to have . Having the perception of an endless process of new demands , observing   the use of the prototype and gathering information from customers , provided us to change the path of   continuous reports development and start a new approach providing a report generator engine . The   right understanding of customers ’ needs is crucial to identify the execution capability and related   investment to become an idea in value creation reality thru design thinking approach and tools . 

 The shared insights and the lessons learned in the course of the process are priceless for future   initiatives considering new ideas , hypothesis and assumptions validation and conducting small   experiments , managing risks by actions . These insights are assets to be visited often . 

 Approach 

 As we had to change strategy and ideas to better reflect customers ’ needs for the new product during   the course of launch learning process , this brings the need to explore more mind mapping tool of design   thinking . The reasons are clear : based on the given insights , the research plan could be addressed   deeper generating more insights from exploration activities and using them to create a better design   criterion . Instead , the customers ’ survey was done during the launch learning process ( this is also in this   process important to validate the assumptions ) and if it was done deeper preliminary , before the first   launch , probably more time would be saved before the second launch learning , providing a compelling   solution since the beginning .
### Output: 