Instructor : Isabel Yomna 

 BY : Isabel Yomna I   12 August 2021 

 DESIGN THINKING FOR 

 INNOVATION - PEER - GRADED   ASSIGNMENT : REFLECTION 

 Challenge : 

 I work as a senior analyst at Abu Dhabi Quality and Conformity Council ( QCC ) . My role is to 

 gather and interpret data of different clients in order to suggest reasonable actions . However , I face 

 a few challenges that come in my way to produce the best strategies . One major challenge is the 

 relationship of some performance indicators with the strategic objectives of external parties , as 

 well as the absence of a timely response from the relevant parties . Sometimes the quality 

 performance indicators differ from the strategic objectives of external parties which results in 

 certain discrepancies . Similarly , another challenge is the delay in the delivery of scorecards in 

 some sectors due to their working association with other third party service providers . This 

 challenge results in a delayed outcome from our organization as well because of the overall delay . 

 Such delays can also ultimately impact the quality performance of those sectors , when they fail to 

 deliver on time . 

 Selection : 

 As per the challenges mentioned above , I used the storytelling tool in order to understand the 

 objectives of their parties and at the same time compel them to switch to better alternatives by 

 emphasizing on the stories and their positive outcomes . 

 Application : 

 In order to deal with the challenges , I used the storytelling tool . I started by telling the relevant 

 parties a story in which a company failed to reach its optimum production capacity and outcomes 

 because of its poor performance indicators that did not match with the strategic objectives of that 

 company . I was able to empathize with them and know their challenges in detail , so that I could 

 provide them possible solutions for their quality performance . It is extremely important for the 

 performance indicators to be designed and measured across the strategic objectives of the 

 company ; otherwise , there is no point of focusing on them . I explained to them that strategy is a 

 main part of any business and in order to achieve the strategies , a business has to be on the right 

 path in terms of measuring its performance as well . The performance indicators need to be relevant 

 or else they can lead to incompletion of strategic objectives . The story part also included a scenario 

 in which a company ’s quality was highly compromised due to its delay of delivering the timely 

 information . It was meant to target the sectors that delay the delivery of scorecards due to delays 

 by their third party service providers . Such sectors also receive a negative customer feedback . 

 However , the story helped them in realizing the importance of timely deliveries by pushing their 

 service providers as well to deliver information on time . 

 Insight : 

 The idea of implementing storytelling tool overall proved to be beneficial , as the external parties 

 shifted to a more responsible approach of devising performance indicators that matched with their 

 strategic objectives , and ultimately helped them in gaining better results . However , it could not 

 really prove the best for those sectors that faced delays from their service providers because 

 ultimately they are dependent on them and can only rely on them to deliver on time , even after 

 emphasizing the need of urgency . 

 Approach : 

 The overall approach opted for the challenges at QCC proved to be fruitful for certain businesses 

 and not all businesses . This is because all businesses have their own different modes of operations 

 and performance indicators that comply with their overall strategic objectives , and so a storytelling 

 could not prove beneficial for all , as it could not deal with the situation of every business . In future , 

 I wish to focus more on a tool or approach that could cater all kinds of businesses and their quality 

 needs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Isabel Yomna
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Instructor : Isabel Yomna 

 BY : Isabel Yomna I   12 August 2021 

 DESIGN THINKING FOR 

 INNOVATION - PEER - GRADED   ASSIGNMENT : REFLECTION 

 Challenge : 

 I work as a senior analyst at Abu Dhabi Quality and Conformity Council ( QCC ) . My role is to 

 gather and interpret data of different clients in order to suggest reasonable actions . However , I face 

 a few challenges that come in my way to produce the best strategies . One major challenge is the 

 relationship of some performance indicators with the strategic objectives of external parties , as 

 well as the absence of a timely response from the relevant parties . Sometimes the quality 

 performance indicators differ from the strategic objectives of external parties which results in 

 certain discrepancies . Similarly , another challenge is the delay in the delivery of scorecards in 

 some sectors due to their working association with other third party service providers . This 

 challenge results in a delayed outcome from our organization as well because of the overall delay . 

 Such delays can also ultimately impact the quality performance of those sectors , when they fail to 

 deliver on time . 

 Selection : 

 As per the challenges mentioned above , I used the storytelling tool in order to understand the 

 objectives of their parties and at the same time compel them to switch to better alternatives by 

 emphasizing on the stories and their positive outcomes . 

 Application : 

 In order to deal with the challenges , I used the storytelling tool . I started by telling the relevant 

 parties a story in which a company failed to reach its optimum production capacity and outcomes 

 because of its poor performance indicators that did not match with the strategic objectives of that 

 company . I was able to empathize with them and know their challenges in detail , so that I could 

 provide them possible solutions for their quality performance . It is extremely important for the 

 performance indicators to be designed and measured across the strategic objectives of the 

 company ; otherwise , there is no point of focusing on them . I explained to them that strategy is a 

 main part of any business and in order to achieve the strategies , a business has to be on the right 

 path in terms of measuring its performance as well . The performance indicators need to be relevant 

 or else they can lead to incompletion of strategic objectives . The story part also included a scenario 

 in which a company ’s quality was highly compromised due to its delay of delivering the timely 

 information . It was meant to target the sectors that delay the delivery of scorecards due to delays 

 by their third party service providers . Such sectors also receive a negative customer feedback . 

 However , the story helped them in realizing the importance of timely deliveries by pushing their 

 service providers as well to deliver information on time . 

 Insight : 

 The idea of implementing storytelling tool overall proved to be beneficial , as the external parties 

 shifted to a more responsible approach of devising performance indicators that matched with their 

 strategic objectives , and ultimately helped them in gaining better results . However , it could not 

 really prove the best for those sectors that faced delays from their service providers because 

 ultimately they are dependent on them and can only rely on them to deliver on time , even after 

 emphasizing the need of urgency . 

 Approach : 

 The overall approach opted for the challenges at QCC proved to be fruitful for certain businesses 

 and not all businesses . This is because all businesses have their own different modes of operations 

 and performance indicators that comply with their overall strategic objectives , and so a storytelling 

 could not prove beneficial for all , as it could not deal with the situation of every business . In future , 

 I wish to focus more on a tool or approach that could cater all kinds of businesses and their quality 

 needs .
### Output: 