Reflection -Storytelling tool 

 Challenge & Selection 

 One of the main challenges for our organization is to gain visibility on the social media platforms , which   would translate into improving the online presence of the company . Nowadays it is essential to enrich   the social media campaigns , but this process needs to be designed according to the company ’s needs   in order to keep up with the latest trends . At the same time , for a company in the consulting business   area , it is important to focus on potential clients , partners and even employees . In addition , the process   should include adequate measures and engage the whole marketing team . 

 For this reason , LinkedIn social platform was chosen as the online space for storytelling which helps the   organization to get insight of the users , while building empathy and nonetheless , market   awareness . The main personas to represent and attract the target must create and tell the company ’s   stories that reflect their user journeys and problem solving . On LinkedIn storytelling is a real side of the   socializing and networking , two of the main criteria for gaining online visibility . The goal can be reached   through storytelling tools as they are very inclusive , transparent and bring added value . 

 Application 

 Since the company is involved in numerous projects offering consulting in the renewable energy sector ,   there are true stories applied that changed the way other companies do business . Their purpose is to   connect the viewer with the company through the topic of interest , bringing up an emotional and relevant   subject . The storyline examples come after the successful implementation of sustainable opportunities   for companies that aim to switch from CO2 emissions to green options such as photovoltaic panels ,   wind energy , geothermal heat , and green hydrogen . The personas must embellish each story in a   relatively short and concise post , together with a visual representation of the project . Our marketing and   PR team chose the most experienced project managers to offer an insight about sustainability in   management operations . Applying this tool is essential for the viewer , while the company can gain a   positive reputation and many other goals can be reached around the online environment . Telling relevant   stories as part their design thinking helps the company to be more visible as a green energy promoter   and taking into account todays ’ trends , could bring more value overall . 

 Insight 

 The first visual stories posts were not as popular since the company was a beginner on the social media   platform , but using the tool helped to increase the visibility fast . It was also important to involve the whole   team , not only the marketing departments because every online contribution matter and brings   networking , so more readers to the story . Another vital decision was to include visuals with each story   as we know that people ’s ability to focus is limited considering the dynamics and the range of distractions   available . Each story needs an attractive title and a hook for the reader . The personas are also a key   factor and their ability to connect with each user , to exchange ideas and build trust . 

 Before applying the storytelling tool our social media posts would reach around 30 people and have   around 4 likes , which is considered an extremely low visibility and online presence . After involving   storytelling the company posts reach on average to 170 people and receive nearly 22 likes and the   trends are increasing . 

 Approach 

 For the future we plan to involve more visuals to support the story we tell and factsheets because the   viewers could remember better the main ideas we want to transmit . It is essential to use a variety of   tools since the online environment is developing at an enormous speed . A visualization tool could help   the company gain even more visibility and digital presence . 

 Overall the storytelling tool had a great impact and helped our company reach the social media presence   goals . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection -Storytelling tool 

 Challenge & Selection 

 One of the main challenges for our organization is to gain visibility on the social media platforms , which   would translate into improving the online presence of the company . Nowadays it is essential to enrich   the social media campaigns , but this process needs to be designed according to the company ’s needs   in order to keep up with the latest trends . At the same time , for a company in the consulting business   area , it is important to focus on potential clients , partners and even employees . In addition , the process   should include adequate measures and engage the whole marketing team . 

 For this reason , LinkedIn social platform was chosen as the online space for storytelling which helps the   organization to get insight of the users , while building empathy and nonetheless , market   awareness . The main personas to represent and attract the target must create and tell the company ’s   stories that reflect their user journeys and problem solving . On LinkedIn storytelling is a real side of the   socializing and networking , two of the main criteria for gaining online visibility . The goal can be reached   through storytelling tools as they are very inclusive , transparent and bring added value . 

 Application 

 Since the company is involved in numerous projects offering consulting in the renewable energy sector ,   there are true stories applied that changed the way other companies do business . Their purpose is to   connect the viewer with the company through the topic of interest , bringing up an emotional and relevant   subject . The storyline examples come after the successful implementation of sustainable opportunities   for companies that aim to switch from CO2 emissions to green options such as photovoltaic panels ,   wind energy , geothermal heat , and green hydrogen . The personas must embellish each story in a   relatively short and concise post , together with a visual representation of the project . Our marketing and   PR team chose the most experienced project managers to offer an insight about sustainability in   management operations . Applying this tool is essential for the viewer , while the company can gain a   positive reputation and many other goals can be reached around the online environment . Telling relevant   stories as part their design thinking helps the company to be more visible as a green energy promoter   and taking into account todays ’ trends , could bring more value overall . 

 Insight 

 The first visual stories posts were not as popular since the company was a beginner on the social media   platform , but using the tool helped to increase the visibility fast . It was also important to involve the whole   team , not only the marketing departments because every online contribution matter and brings   networking , so more readers to the story . Another vital decision was to include visuals with each story   as we know that people ’s ability to focus is limited considering the dynamics and the range of distractions   available . Each story needs an attractive title and a hook for the reader . The personas are also a key   factor and their ability to connect with each user , to exchange ideas and build trust . 

 Before applying the storytelling tool our social media posts would reach around 30 people and have   around 4 likes , which is considered an extremely low visibility and online presence . After involving   storytelling the company posts reach on average to 170 people and receive nearly 22 likes and the   trends are increasing . 

 Approach 

 For the future we plan to involve more visuals to support the story we tell and factsheets because the   viewers could remember better the main ideas we want to transmit . It is essential to use a variety of   tools since the online environment is developing at an enormous speed . A visualization tool could help   the company gain even more visibility and digital presence . 

 Overall the storytelling tool had a great impact and helped our company reach the social media presence   goals .
### Output: 