Challenge     I have been working at Digital Product Management Department and responsible for   designing an ideal customer experience to our mobile applications . We have been carried   out a new project focused on re - designing the current experience of our customers living   abroad and are using our instant messaging mobile application .      Our challenge is to improve welcome experience of users and ensure to make them use our   product after downloading . Since the problem has been addressed that some of new users   do not sign - up after downloading the app .      In order to generate the best design solution , we give importance to crowd sourcing in our   project . So , the project team consists of 10 team members who are working at different   departments of the company , from technical and non - technical sides .     Selection     As most of the team members have not been involved in this kind of project carried out   through design thinking methodology before ; I prefer to use tools of visualization in order to   build a good understanding of problem that we are trying to solve .      I created a research wall to display insights and all relevant research outputs in one place .   The visual aspect of the wall triggered idea generation and enabled project members to   better understand research insights . I usually use mind mapping tool in order to generate an   idea and represent concepts . It helps us to better analyze , comprehend , synthesize , recall   and generate new ideas .      Application     I started the process with determining the main purpose of our mind map and wrote it   down . In order to address main purpose ; we focused on 4 questions . ( What is ? What if ?   What wows ? What works ? ) Our main concept was creating simple and easy sign - up / sign - in   process which is our main problem that we have been trying to work through .      Secondly , we added branches that will outline the most basic subtopics including a lot of   details , keywords and short phrases . While we were drawing our mind map , we used   images , shapes , different colored markers and steaky notes instead of the traditional box   shape .       For the activity , I gave the participants 10 min . free time in order to write the keywords and   their short phrases on their steaky notes on their own . Then we grouped all items on the   wall together with discussing . After that we repeated the same process for generating lower- level subtopics as well . And connected each of those to the corresponding subtopic .      In our first mind maps , the team members ’ temptation was to write a complete phrase . But   after practicing and discussing about each phrase during categorization stage , we shortened 

 it to a single word / figure . So that our mind map became much more effective with brain   storming as well .      Insight & Approach     Visualization tools helped us better understanding the problem and create better - designed   solutions in our project . In order to design the solution , first we have to build a good   understanding of the problem that we are trying to solve .      This approach helped us build connections between different findings and understand the   bigger picture . At the beginning stage _ understanding the problem ; we also used other   visualization tools such as personas and customer journey maps not only mind map indeed .      Mind mapping avoided dull , linear thinking , jogging our creativity and making note taking   fun . Mind mapping enabled our team members to learn faster , communicate more   efficiently and brainstorm more effectively .     With a mind map , project members also could see easily if their ideas were being recorded   accurately by the facilitator and how their ideas relate to previous comments shared by their   peers . As a result , participants could see the plan evolve thorough their input and share   additional thoughts that also get added into the evolving plan .     I will continue to use design thinking tools in our project for the upcoming stages as well . We   plan to get benefit from storytelling tool during design sprint and final presentation of   project .      We can use our insights to tell a story about who our users are , what they need and how we   will provide that . This story would make it easy for everyone involved in the project to   empathize with the users and ensure that their work matches the story .      To sum up ; having a story throughout our project means marketing the design at the end of   the design process is also straightforward , as we already know exactly which story to tell to   show how our final design solution provides value . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge     I have been working at Digital Product Management Department and responsible for   designing an ideal customer experience to our mobile applications . We have been carried   out a new project focused on re - designing the current experience of our customers living   abroad and are using our instant messaging mobile application .      Our challenge is to improve welcome experience of users and ensure to make them use our   product after downloading . Since the problem has been addressed that some of new users   do not sign - up after downloading the app .      In order to generate the best design solution , we give importance to crowd sourcing in our   project . So , the project team consists of 10 team members who are working at different   departments of the company , from technical and non - technical sides .     Selection     As most of the team members have not been involved in this kind of project carried out   through design thinking methodology before ; I prefer to use tools of visualization in order to   build a good understanding of problem that we are trying to solve .      I created a research wall to display insights and all relevant research outputs in one place .   The visual aspect of the wall triggered idea generation and enabled project members to   better understand research insights . I usually use mind mapping tool in order to generate an   idea and represent concepts . It helps us to better analyze , comprehend , synthesize , recall   and generate new ideas .      Application     I started the process with determining the main purpose of our mind map and wrote it   down . In order to address main purpose ; we focused on 4 questions . ( What is ? What if ?   What wows ? What works ? ) Our main concept was creating simple and easy sign - up / sign - in   process which is our main problem that we have been trying to work through .      Secondly , we added branches that will outline the most basic subtopics including a lot of   details , keywords and short phrases . While we were drawing our mind map , we used   images , shapes , different colored markers and steaky notes instead of the traditional box   shape .       For the activity , I gave the participants 10 min . free time in order to write the keywords and   their short phrases on their steaky notes on their own . Then we grouped all items on the   wall together with discussing . After that we repeated the same process for generating lower- level subtopics as well . And connected each of those to the corresponding subtopic .      In our first mind maps , the team members ’ temptation was to write a complete phrase . But   after practicing and discussing about each phrase during categorization stage , we shortened 

 it to a single word / figure . So that our mind map became much more effective with brain   storming as well .      Insight & Approach     Visualization tools helped us better understanding the problem and create better - designed   solutions in our project . In order to design the solution , first we have to build a good   understanding of the problem that we are trying to solve .      This approach helped us build connections between different findings and understand the   bigger picture . At the beginning stage _ understanding the problem ; we also used other   visualization tools such as personas and customer journey maps not only mind map indeed .      Mind mapping avoided dull , linear thinking , jogging our creativity and making note taking   fun . Mind mapping enabled our team members to learn faster , communicate more   efficiently and brainstorm more effectively .     With a mind map , project members also could see easily if their ideas were being recorded   accurately by the facilitator and how their ideas relate to previous comments shared by their   peers . As a result , participants could see the plan evolve thorough their input and share   additional thoughts that also get added into the evolving plan .     I will continue to use design thinking tools in our project for the upcoming stages as well . We   plan to get benefit from storytelling tool during design sprint and final presentation of   project .      We can use our insights to tell a story about who our users are , what they need and how we   will provide that . This story would make it easy for everyone involved in the project to   empathize with the users and ensure that their work matches the story .      To sum up ; having a story throughout our project means marketing the design at the end of   the design process is also straightforward , as we already know exactly which story to tell to   show how our final design solution provides value .
### Output: 