REFLECTION - LEARNING LAUNCH 

 CHALLENGE : 

 I am a Loan Officer and a Marketing Representive at a rural branch for one of the largest commercial banks   in my country . My challenge is marketing our Cash Secured loan product to customers who have existing   savings accounts with balances that qualifies them for the product and we decided that the best way to do   this was via the telephone . This product entails lending customers for any specific purpose by holding the   cash in their account as collateral . There has been a decline in this product and management has requested   that more emphasis be placed on it since there is little to no risk involved in this type of lending . The scope   of the project includes the Loan Department which consist of four ( 4 ) staff who are also the Marketing   Representatives of the branch and also the IT Department who will be gathering the data ( e.g. name of   customers , account balance , occupation and telephone numbers ) from the core banking system . The project   should not exceed more that 10 days and is limited to internal resources . We will try to reach out to as many   eligible customers as possible and try to perceive how effective this method has proved to be . 

 SELECTION : 

 Our team has unanimously decided that the best design thinking tool to use for this project is the learning   launch tool since this is an experiment meant to quickly and inexpensively test an idea and prototype so as   to gather market - driven data to determine whether a growth idea has enough merit to warrant detailed   investigation with the commitment of further time , people and resources . 

 APPLICATION : 

 Using the learning launch tool , our team allocated two hours each day to contact customers via the telephone   using the data gathered by the IT Department . We targeted family oriented persons and persons of the   working class . Before actually commencing the project the team was given a few hours of training on   Telemarketing where we were reminded of basic telephone etiquette and a brief description and benefits of   the product that was to be marketed . This prepared us for any situation that may arise and to answer any   questions the customer might have . 

 Once this was completed , the team began testing their daily reach out to potential borrowers . Approximately   15 persons were contacted everyday and all details of the product were summarised and given to the customer .   It was amazing how many were interested and actually completed the application for consideration . Many   also acknowledged how effective the outreach service is as they were unaware that the bank even offered   such a loan product . 

 INSIGHT : 

 By applying the Learning Launch tool our team was able to effectively sell our product and this has greatly   benefitted both the bank and its customers . Upon completion of the project the Cash Secure Loan portfolio   increased by 26 % , which was remarkable . Due to its success , the new method of marketing was adopted by   other branches and has also proved to be very efficient . We were able to learn that the customers really   appreciate the bank reaching out to them individually . 

 APPROACH : 

 This was our team 's first approach to design thinking and the learning launch tool has help us effectively   completed our task . However , although the launch tool was effective for this particular product more has to   be done to market our other products and here we will attempt the Visualization tool as this will involve a   wider range of products . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION - LEARNING LAUNCH 

 CHALLENGE : 

 I am a Loan Officer and a Marketing Representive at a rural branch for one of the largest commercial banks   in my country . My challenge is marketing our Cash Secured loan product to customers who have existing   savings accounts with balances that qualifies them for the product and we decided that the best way to do   this was via the telephone . This product entails lending customers for any specific purpose by holding the   cash in their account as collateral . There has been a decline in this product and management has requested   that more emphasis be placed on it since there is little to no risk involved in this type of lending . The scope   of the project includes the Loan Department which consist of four ( 4 ) staff who are also the Marketing   Representatives of the branch and also the IT Department who will be gathering the data ( e.g. name of   customers , account balance , occupation and telephone numbers ) from the core banking system . The project   should not exceed more that 10 days and is limited to internal resources . We will try to reach out to as many   eligible customers as possible and try to perceive how effective this method has proved to be . 

 SELECTION : 

 Our team has unanimously decided that the best design thinking tool to use for this project is the learning   launch tool since this is an experiment meant to quickly and inexpensively test an idea and prototype so as   to gather market - driven data to determine whether a growth idea has enough merit to warrant detailed   investigation with the commitment of further time , people and resources . 

 APPLICATION : 

 Using the learning launch tool , our team allocated two hours each day to contact customers via the telephone   using the data gathered by the IT Department . We targeted family oriented persons and persons of the   working class . Before actually commencing the project the team was given a few hours of training on   Telemarketing where we were reminded of basic telephone etiquette and a brief description and benefits of   the product that was to be marketed . This prepared us for any situation that may arise and to answer any   questions the customer might have . 

 Once this was completed , the team began testing their daily reach out to potential borrowers . Approximately   15 persons were contacted everyday and all details of the product were summarised and given to the customer .   It was amazing how many were interested and actually completed the application for consideration . Many   also acknowledged how effective the outreach service is as they were unaware that the bank even offered   such a loan product . 

 INSIGHT : 

 By applying the Learning Launch tool our team was able to effectively sell our product and this has greatly   benefitted both the bank and its customers . Upon completion of the project the Cash Secure Loan portfolio   increased by 26 % , which was remarkable . Due to its success , the new method of marketing was adopted by   other branches and has also proved to be very efficient . We were able to learn that the customers really   appreciate the bank reaching out to them individually . 

 APPROACH : 

 This was our team 's first approach to design thinking and the learning launch tool has help us effectively   completed our task . However , although the launch tool was effective for this particular product more has to   be done to market our other products and here we will attempt the Visualization tool as this will involve a   wider range of products .
### Output: 