Reflection – Visualization 

 Challenge 

 The Zurich , a non - profit organization has established its sustainability through teaching   ( classroom / online ) and selling educational materials . The problem is the fact that debate is not   institutionalized in our region . That is the first obstacle – to educate customers about what debate is . And   the second one – to find the right channel of communication in order to reach our customers so that we   can “ GET – KEEP – GROW ” . 

 Selection 

 In order to do that , we are supposed to : 

 1 ) Do a research 

 2 ) Build our Persona 

 3 ) Brainstorm the channels 

 We have decided to use the visualization as a tool at all stages in order to be on the same page . The other   reason why we decided to use visualization is because we have found it the most useful tool in the process   of brainstorming . 

 Application 

 At the first stage , visualization helped us present the results of the research . Once presented with a graph ,   they were easily understood by everyone . 

 The second stage was even easier . This time we did not visualize the direct customers ( 80 % of our   customers are Middle and High school students ) , but the indirect ones - their parents . Parents are the   ones who approve , but the questionnaire has shown that the one who influenced our members the most   in order to apply and attend were the parents , relatives and older friends . So , we have decided to pay   more attention to these indirect customers . Visualization helped us bridge the gap between building the   persona and brainstorming the channels , because what appeared to be the most dominant picture was   “ home ” . 

 That is how we have decided on our third stage to place our channels of communication in the House :   that is the place where the family meets , where they discuss , make decisions , so that should be the   place where the information about debate and our Club should arrive as well . 

 We all have decided on info graph as a tool that could be useful not only for our team , but also for the   stakeholders outside of our organization . 

 Insight 

 Visualizing the home and family atmosphere , we have   visualized : 

 1 ) discussions around the table during the meal ; 

 2 ) food preparation in kitchen ; 

 3 ) vlog / video / blog in everyone ’s free time ( instead of   newspapers ) ; 

 4 ) photos and posts on social media for the same reasons . 

 In order to achieve our first channel , we have projected   storytelling and opened resolutions on a weekly basis   through flyers , newsletters , blogs . 

 To get into the kitchen , we might partner with someone and   produce perheps “ debate cookies ” instead of “ fortune   cookies ” , with a resolution inside of the cookie that can be   a topic to reflect about during the day and debate with   friends and family . 

 The easiest one was the third idea – creating   vlogs / videos / blogs , which goes for the fourth one as well . 

 Finally , we have come up with a question of “ What is   important for our customers ? ” , and have learned that it is   the progress of their children , so we have decided to work   on monthly newsletters and individual report . 

 Approach 

 Although Visualization helped us come up with “ needs and   importance ” of our stakeholders , it left our insight with   “ may / might / could ” strategy . What we learned is that we   have placed the most important stage at the smallest part   of the graph , not leaving enough space for each of these 

 concepts to grow and improve . The approach we have used was “ the stream of consciusness ” instead of   “ targeting the essence ” . 

 What we intend to improve with our next graph is : 

 1 ) placing the first and the second stage together as direct and indirect customers ; 

 2 ) placing “ GET - KEEP - GROW ” strategy on two 2/3 of the graph . That approach would allow us to   develop each of the channels we have brainstormed in details , which would open a need for a new   project for each of the products / services mentioned in the channel section . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualization 

 Challenge 

 The Zurich , a non - profit organization has established its sustainability through teaching   ( classroom / online ) and selling educational materials . The problem is the fact that debate is not   institutionalized in our region . That is the first obstacle – to educate customers about what debate is . And   the second one – to find the right channel of communication in order to reach our customers so that we   can “ GET – KEEP – GROW ” . 

 Selection 

 In order to do that , we are supposed to : 

 1 ) Do a research 

 2 ) Build our Persona 

 3 ) Brainstorm the channels 

 We have decided to use the visualization as a tool at all stages in order to be on the same page . The other   reason why we decided to use visualization is because we have found it the most useful tool in the process   of brainstorming . 

 Application 

 At the first stage , visualization helped us present the results of the research . Once presented with a graph ,   they were easily understood by everyone . 

 The second stage was even easier . This time we did not visualize the direct customers ( 80 % of our   customers are Middle and High school students ) , but the indirect ones - their parents . Parents are the   ones who approve , but the questionnaire has shown that the one who influenced our members the most   in order to apply and attend were the parents , relatives and older friends . So , we have decided to pay   more attention to these indirect customers . Visualization helped us bridge the gap between building the   persona and brainstorming the channels , because what appeared to be the most dominant picture was   “ home ” . 

 That is how we have decided on our third stage to place our channels of communication in the House :   that is the place where the family meets , where they discuss , make decisions , so that should be the   place where the information about debate and our Club should arrive as well . 

 We all have decided on info graph as a tool that could be useful not only for our team , but also for the   stakeholders outside of our organization . 

 Insight 

 Visualizing the home and family atmosphere , we have   visualized : 

 1 ) discussions around the table during the meal ; 

 2 ) food preparation in kitchen ; 

 3 ) vlog / video / blog in everyone ’s free time ( instead of   newspapers ) ; 

 4 ) photos and posts on social media for the same reasons . 

 In order to achieve our first channel , we have projected   storytelling and opened resolutions on a weekly basis   through flyers , newsletters , blogs . 

 To get into the kitchen , we might partner with someone and   produce perheps “ debate cookies ” instead of “ fortune   cookies ” , with a resolution inside of the cookie that can be   a topic to reflect about during the day and debate with   friends and family . 

 The easiest one was the third idea – creating   vlogs / videos / blogs , which goes for the fourth one as well . 

 Finally , we have come up with a question of “ What is   important for our customers ? ” , and have learned that it is   the progress of their children , so we have decided to work   on monthly newsletters and individual report . 

 Approach 

 Although Visualization helped us come up with “ needs and   importance ” of our stakeholders , it left our insight with   “ may / might / could ” strategy . What we learned is that we   have placed the most important stage at the smallest part   of the graph , not leaving enough space for each of these 

 concepts to grow and improve . The approach we have used was “ the stream of consciusness ” instead of   “ targeting the essence ” . 

 What we intend to improve with our next graph is : 

 1 ) placing the first and the second stage together as direct and indirect customers ; 

 2 ) placing “ GET - KEEP - GROW ” strategy on two 2/3 of the graph . That approach would allow us to   develop each of the channels we have brainstormed in details , which would open a need for a new   project for each of the products / services mentioned in the channel section .
### Output: 