1 . Challenge 

 The challenged we faced was taking a team or individual from our relocation management company to   be our “ social media person . ”   The history was the task of creating and posting content on social media   was passed from person to person within the organization with the thought - everyone has social   media , this should be easy !   The fact is , we had the idea that it should be done , which was great , but   no strategy or team to create and post content on a consistent basis .   Every once and a while   something random would be posted , and eventually the social media project would fall flat , with almost   no content being created , and nothing being posted .   To contribute to the problem , we did not know   who we should be targeting , the people who buy our services , or the people we help relocate . 

 2 . Selection 

 The challenge fit perfectly with visualization and design thinking .   This challenge we faced was human   centric with a deep need to the actual people involved on each side of the problem .   We did n’t   completely understand the issue we had at hand and needed to explore it in greater detail to   understand why we were failing in the past and how to create a solution .   Based on what we knew ,   there was a deep uncertainly of what needed to happen and why it was n’t happening already .      Needing to be deeply explored , lots of uncertainty and very little of our own data – we used the deign   thinking approach .   Finally , we had very little data with no one being an “ expert ” on the subject matter ,   we all knew enough to be dangerous and make mistakes , but no one knew enough to be effective and   execute . 

 3 . Application : 

 We set a time as a team to go through the process to deeply explore using the deign thinking tool -   what is : where are we today , what if : what we needed to do , what wows : what would people love to see   and what would be great , and what works : what is the solution ? 

 During our meeting we looked at every aspect of the process for creating and executing a social media   strategy and dove deep on each topic : how much to content to create at a time , a timeline of when to   post , who would curate and develop the content , what type of content categories could we start with ,   what titles of our postings would be , what the actual content would be posted as i.e. text , photos or   videos , how the pictures would look that we posted , and so on .   This was our big what if and what   wows coming together and letting the creative juices flow to really get some good ideas and strategy . 

 4 . Insight 

 Using this approach , it forced us to ask questions around every aspect we looked at and dive deeper   into discussion around each topic .   One of the things we did as well is circle back to a topic or idea and   discuss how one would integrate with the other .   Such as learning how we will post – we landed on   pictures mostly because of Instagram .   We then had to discuss how each category we choose would   develop as a picture , and who would assist in creating the idea into a reality and what day it would get   posted on .    We came up with a good handful of different categories , how they would look , where ideas   would come from and how we could bring it all together . 

 5 . Approach 

 The biggest thing I would do differently next time would be to dive deeper into action to test each idea   in greater detail .   Which is a step we will be taking next .   By this I mean , lets curate each piece of   content we landed on and see if we complete the project and bring it all together .   One additional think 

 that would have been nice to do is bring in a subject matter expert to see how what we do as an   organization could be most effectively projected on to social media . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge 

 The challenged we faced was taking a team or individual from our relocation management company to   be our “ social media person . ”   The history was the task of creating and posting content on social media   was passed from person to person within the organization with the thought - everyone has social   media , this should be easy !   The fact is , we had the idea that it should be done , which was great , but   no strategy or team to create and post content on a consistent basis .   Every once and a while   something random would be posted , and eventually the social media project would fall flat , with almost   no content being created , and nothing being posted .   To contribute to the problem , we did not know   who we should be targeting , the people who buy our services , or the people we help relocate . 

 2 . Selection 

 The challenge fit perfectly with visualization and design thinking .   This challenge we faced was human   centric with a deep need to the actual people involved on each side of the problem .   We did n’t   completely understand the issue we had at hand and needed to explore it in greater detail to   understand why we were failing in the past and how to create a solution .   Based on what we knew ,   there was a deep uncertainly of what needed to happen and why it was n’t happening already .      Needing to be deeply explored , lots of uncertainty and very little of our own data – we used the deign   thinking approach .   Finally , we had very little data with no one being an “ expert ” on the subject matter ,   we all knew enough to be dangerous and make mistakes , but no one knew enough to be effective and   execute . 

 3 . Application : 

 We set a time as a team to go through the process to deeply explore using the deign thinking tool -   what is : where are we today , what if : what we needed to do , what wows : what would people love to see   and what would be great , and what works : what is the solution ? 

 During our meeting we looked at every aspect of the process for creating and executing a social media   strategy and dove deep on each topic : how much to content to create at a time , a timeline of when to   post , who would curate and develop the content , what type of content categories could we start with ,   what titles of our postings would be , what the actual content would be posted as i.e. text , photos or   videos , how the pictures would look that we posted , and so on .   This was our big what if and what   wows coming together and letting the creative juices flow to really get some good ideas and strategy . 

 4 . Insight 

 Using this approach , it forced us to ask questions around every aspect we looked at and dive deeper   into discussion around each topic .   One of the things we did as well is circle back to a topic or idea and   discuss how one would integrate with the other .   Such as learning how we will post – we landed on   pictures mostly because of Instagram .   We then had to discuss how each category we choose would   develop as a picture , and who would assist in creating the idea into a reality and what day it would get   posted on .    We came up with a good handful of different categories , how they would look , where ideas   would come from and how we could bring it all together . 

 5 . Approach 

 The biggest thing I would do differently next time would be to dive deeper into action to test each idea   in greater detail .   Which is a step we will be taking next .   By this I mean , lets curate each piece of   content we landed on and see if we complete the project and bring it all together .   One additional think 

 that would have been nice to do is bring in a subject matter expert to see how what we do as an   organization could be most effectively projected on to social media .
### Output: 