Challenge : 

 I am an advisor to a small company that specializes in software for non - clinical medical applications   software . They have suffered from several years of low growth focusing ostensibly on their main line   product . The founder has been frustrated with this and had a new idea but after many years of doing   the same thing , but was struggling with where to start . The initial approach was to consider building the   concept and use the process of Minimally Viable Product ( MVP ) to iterate to a successful product . This is   similar to what the company did when founded . However , I shared with him the concept of using Design   Thinking with the MVP process to reduce the number of expensive design iterations and focus less on   construction and more on a more structured problem - solution path using the Design Thinking approach .   I explained that if your MVP is way off target you may either incorrectly abandon the idea through poor   results , or even iterate to a less effective solution in the mistaken belief that you are meeting a broad   need in a small market . Further , we needed to find a better way for his team who would implement the   solution to understand , to better visualize this new opportunity . 

 Selection : 

 The team applied the basic principles of Design Thinking to start the journey by first creating some   simple visual artifacts to illustrate why the current situation is unsatisfactory , the issues and   consequences .   We collected data and input to support this effort including disease state data from the   various specialist medical societies , as well as population statistics . We enlisted the help of several   societies as part of this process as potential stakeholders , as well as several interested Physicians who   recognize the opportunity to significantly improve patient education .   We are now at the stage to use   learning launch to test the product concept with real users in the market place . 

 Application : 

 Learning launch for a company that specializes in online learning is actually a new experience for the   team .   Building a minimalistic prototype using off the shelf tools was easy for the team once they had a   clear idea of what was needed .   They were also able to enlist expert feedback during this lightweight   process to give further guidance . The team met weekly with these expert stakeholders to obtain   feedback , ask questions , and learn about each part of the product interface as it was constructed .   Although the team does not claim to use Agile , the approach of incremental construction is broadly   similar with specific milestones , reviews and feedback applied to keep the team engaged and connected   to the application space . 

 From the first Learning Launch the team immediately gained insights into the challenges of non- computer literate users have following instructions . Realization that common UI elements that are   learned and understood by regular users do not apply to older customers who do not use these product   was key feedback in the update of the prototype . 

 The original prototype has been significantly reworked . One improvement made has been to track the   user interactions with the product in greater detail , and not to rely solely on remote post utilization   survey ’s which are not always completed . We are now using anonymized data ( with customer consent )   in this second Learning Launch to continuously analyze and time spent in each section relative to various   groups has been a particular focus . 

 Insight : 

 The Learning Launch has accelerated product improvement through early customer interaction , and also   led to a reduction in proposed future features that were thought to be necessary .   The team has found   that ruthless simplicity , and focus on the core need is driving better customer outcomes in using the   product . The Learning Launch is close to completion at this stage , and the product road map has been   significantly collapsed as we have discovered the need is better served by less options and greater   simplicity .   Learning Launch gave early feedback and prevented waste effort in providing features and   attributes that to date the customer does not appear to need . 

 Design Thinking has driven change in this organization from better communication and early   understanding of the problem domain space , through the formulation of potential solutions to the   Learning Launch of a simple and effective idea . Financially it has reduced wasted investment , and driven   early sales interest in the product allowing the company to start expanding its portfolio with a   compelling , and competitive product that looks to eclipse their original business . 

 Approach : 

 This small team started looking to do things differently with this new business opportunity . Elements of   Design Thinking were used to drive a more targeted starting point for their MVPs . While the Learning   Launch was used to better understand the user and to feedforward the learning into successive   iterations of the product . 

 Insight & Approach : 

 We started this journey by first creating some simple visual artifacts to illustrate why the current   situation is unsatisfactory , the issues and consequences .   We used clip art , photographs and simple high- level workflow model to show the current care pathway , and multiple decision points required by the   patient . We are in the process of data collection to support this effort including disease state data from   the various specialist medical societies , as well as population statistics . We have also enlisted the help of   several societies as part of this process as potential stakeholders , as well as several interested Physicians   who recognize the opportunity to significantly improve patient education . 

 WE have 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 I am an advisor to a small company that specializes in software for non - clinical medical applications   software . They have suffered from several years of low growth focusing ostensibly on their main line   product . The founder has been frustrated with this and had a new idea but after many years of doing   the same thing , but was struggling with where to start . The initial approach was to consider building the   concept and use the process of Minimally Viable Product ( MVP ) to iterate to a successful product . This is   similar to what the company did when founded . However , I shared with him the concept of using Design   Thinking with the MVP process to reduce the number of expensive design iterations and focus less on   construction and more on a more structured problem - solution path using the Design Thinking approach .   I explained that if your MVP is way off target you may either incorrectly abandon the idea through poor   results , or even iterate to a less effective solution in the mistaken belief that you are meeting a broad   need in a small market . Further , we needed to find a better way for his team who would implement the   solution to understand , to better visualize this new opportunity . 

 Selection : 

 The team applied the basic principles of Design Thinking to start the journey by first creating some   simple visual artifacts to illustrate why the current situation is unsatisfactory , the issues and   consequences .   We collected data and input to support this effort including disease state data from the   various specialist medical societies , as well as population statistics . We enlisted the help of several   societies as part of this process as potential stakeholders , as well as several interested Physicians who   recognize the opportunity to significantly improve patient education .   We are now at the stage to use   learning launch to test the product concept with real users in the market place . 

 Application : 

 Learning launch for a company that specializes in online learning is actually a new experience for the   team .   Building a minimalistic prototype using off the shelf tools was easy for the team once they had a   clear idea of what was needed .   They were also able to enlist expert feedback during this lightweight   process to give further guidance . The team met weekly with these expert stakeholders to obtain   feedback , ask questions , and learn about each part of the product interface as it was constructed .   Although the team does not claim to use Agile , the approach of incremental construction is broadly   similar with specific milestones , reviews and feedback applied to keep the team engaged and connected   to the application space . 

 From the first Learning Launch the team immediately gained insights into the challenges of non- computer literate users have following instructions . Realization that common UI elements that are   learned and understood by regular users do not apply to older customers who do not use these product   was key feedback in the update of the prototype . 

 The original prototype has been significantly reworked . One improvement made has been to track the   user interactions with the product in greater detail , and not to rely solely on remote post utilization   survey ’s which are not always completed . We are now using anonymized data ( with customer consent )   in this second Learning Launch to continuously analyze and time spent in each section relative to various   groups has been a particular focus . 

 Insight : 

 The Learning Launch has accelerated product improvement through early customer interaction , and also   led to a reduction in proposed future features that were thought to be necessary .   The team has found   that ruthless simplicity , and focus on the core need is driving better customer outcomes in using the   product . The Learning Launch is close to completion at this stage , and the product road map has been   significantly collapsed as we have discovered the need is better served by less options and greater   simplicity .   Learning Launch gave early feedback and prevented waste effort in providing features and   attributes that to date the customer does not appear to need . 

 Design Thinking has driven change in this organization from better communication and early   understanding of the problem domain space , through the formulation of potential solutions to the   Learning Launch of a simple and effective idea . Financially it has reduced wasted investment , and driven   early sales interest in the product allowing the company to start expanding its portfolio with a   compelling , and competitive product that looks to eclipse their original business . 

 Approach : 

 This small team started looking to do things differently with this new business opportunity . Elements of   Design Thinking were used to drive a more targeted starting point for their MVPs . While the Learning   Launch was used to better understand the user and to feedforward the learning into successive   iterations of the product . 

 Insight & Approach : 

 We started this journey by first creating some simple visual artifacts to illustrate why the current   situation is unsatisfactory , the issues and consequences .   We used clip art , photographs and simple high- level workflow model to show the current care pathway , and multiple decision points required by the   patient . We are in the process of data collection to support this effort including disease state data from   the various specialist medical societies , as well as population statistics . We have also enlisted the help of   several societies as part of this process as potential stakeholders , as well as several interested Physicians   who recognize the opportunity to significantly improve patient education . 

 WE have
### Output: 