Challenge 

 Within my current responsibilities as managing partner of a strategic consulting firm , I have   been leading several initiatives to create new software solutions that support our clients in   improving management and optimizing the income generated by internal knowledge ,   intellectual property , and Intangible assets . 

 The need of our clients to obtain solutions that help them to manage their intangible   portfolio in a better way has been becoming increasingly important . It is very difficult for   them to know if these intangibles are really being applied in the best way to generate the   best results in their organizations . More worrisome still . Nor do they know the risk they may   be presenting due to the poor protection of these intangibles within the stakeholders of the   organization . 

 Therefore , we have decided to generate a challenge in order to develop a software solution   that allows the correct identification , classification and allocation for an organization 's   intangible assets portfolio . 

 Selection 

 During our initial discovery process , we have identified multiple ideas that could support to   solve the problem that this challenge presents to us . After reviewing several of the design   thinking tools , we have decided to use the learning launch tool . We consider that this tool   will allow us to perform several experiments in a short time , which will allow us to validate   our hypothesis about the specific need , and confirm that our idea solves a problem in a   better way than the alternatives currently offered in the market . 

 Application 

 The first step in applying our tool was to collect data to prove that our assumption was   correct . After conducting some data analysis , we found fascinating results in a study   conducted by Ocean Tomo . OT is one of the largest intellectual capital merchant banks . This   firm has been studying the behavior and correlation between the average value of tangible   assets vs. Intangible assets of the S&P 500 index during the last 40 years . The results of this   study confirm that nowadays , approximately 87 % of the value of a company is intangible .   Compared to the value of intangibles in the 1975 , which was around 17 % . This 70 % growth   trend in the last 4 decades confirms our hypothesis about the importance of knowledge and   strategy about the portfolio of intangibles in the modern economy . 

 Subsequently , we held ethnographic research sessions with some C - Level from our current   clients , where we conducted a questionnaire with key questions about the current   knowledge they have about their intangible assets . These questions generated important 

 concerns about lack of control and basic knowledge about how the organization 's portfolio   of intangibles is managed . As well as obtaining important feedback on how these   professionals thought that a tool could help them . 

 Finally , with the data obtained , we proceeded to generate an initial prototype which was   tested in one of our clients ( company dedicated to Business Process Outsourcing services ) .   This test created an important engagement with the client , as well as interesting results and   areas of improvement where the prototype had great options to improve . 

 Insight 

 The result of our process has not only generated an important development to attack a   problem of our clients , but , through the application of the prototype in a real situation , we   have realized that we had not considered an important variable : the risk associated with   the intangible asset leakage , loss , or competitors intellectual property infringement . This   important finding was largely due to our client 's feedback . Thanks to your engagement   during our test phase , we have been able to identify new opportunities for improvement .   This insight has generated new additional development for algorithm that allows to identify   alerts and risks to be able to take corrective actions in a short time . 

 Approach 

 For these types of challenges , I think that the learning launch tool is a very powerful , fast   and concrete option , which I would use again in these types of situations . Personally , it has   been a very rewarding experience . In the past , I would have addressed this type of problem   making a business case , in which we would have spent a lot of time and the result would   not have been the same , since the level of uncertainty in this type of situations is extremely   high . Instead , with the application of the learning launch tool , I was able to obtain fast   results , valuable collaboration and response from the client , as well as allowing us to   redesign our solution to offer a better application . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 Within my current responsibilities as managing partner of a strategic consulting firm , I have   been leading several initiatives to create new software solutions that support our clients in   improving management and optimizing the income generated by internal knowledge ,   intellectual property , and Intangible assets . 

 The need of our clients to obtain solutions that help them to manage their intangible   portfolio in a better way has been becoming increasingly important . It is very difficult for   them to know if these intangibles are really being applied in the best way to generate the   best results in their organizations . More worrisome still . Nor do they know the risk they may   be presenting due to the poor protection of these intangibles within the stakeholders of the   organization . 

 Therefore , we have decided to generate a challenge in order to develop a software solution   that allows the correct identification , classification and allocation for an organization 's   intangible assets portfolio . 

 Selection 

 During our initial discovery process , we have identified multiple ideas that could support to   solve the problem that this challenge presents to us . After reviewing several of the design   thinking tools , we have decided to use the learning launch tool . We consider that this tool   will allow us to perform several experiments in a short time , which will allow us to validate   our hypothesis about the specific need , and confirm that our idea solves a problem in a   better way than the alternatives currently offered in the market . 

 Application 

 The first step in applying our tool was to collect data to prove that our assumption was   correct . After conducting some data analysis , we found fascinating results in a study   conducted by Ocean Tomo . OT is one of the largest intellectual capital merchant banks . This   firm has been studying the behavior and correlation between the average value of tangible   assets vs. Intangible assets of the S&P 500 index during the last 40 years . The results of this   study confirm that nowadays , approximately 87 % of the value of a company is intangible .   Compared to the value of intangibles in the 1975 , which was around 17 % . This 70 % growth   trend in the last 4 decades confirms our hypothesis about the importance of knowledge and   strategy about the portfolio of intangibles in the modern economy . 

 Subsequently , we held ethnographic research sessions with some C - Level from our current   clients , where we conducted a questionnaire with key questions about the current   knowledge they have about their intangible assets . These questions generated important 

 concerns about lack of control and basic knowledge about how the organization 's portfolio   of intangibles is managed . As well as obtaining important feedback on how these   professionals thought that a tool could help them . 

 Finally , with the data obtained , we proceeded to generate an initial prototype which was   tested in one of our clients ( company dedicated to Business Process Outsourcing services ) .   This test created an important engagement with the client , as well as interesting results and   areas of improvement where the prototype had great options to improve . 

 Insight 

 The result of our process has not only generated an important development to attack a   problem of our clients , but , through the application of the prototype in a real situation , we   have realized that we had not considered an important variable : the risk associated with   the intangible asset leakage , loss , or competitors intellectual property infringement . This   important finding was largely due to our client 's feedback . Thanks to your engagement   during our test phase , we have been able to identify new opportunities for improvement .   This insight has generated new additional development for algorithm that allows to identify   alerts and risks to be able to take corrective actions in a short time . 

 Approach 

 For these types of challenges , I think that the learning launch tool is a very powerful , fast   and concrete option , which I would use again in these types of situations . Personally , it has   been a very rewarding experience . In the past , I would have addressed this type of problem   making a business case , in which we would have spent a lot of time and the result would   not have been the same , since the level of uncertainty in this type of situations is extremely   high . Instead , with the application of the learning launch tool , I was able to obtain fast   results , valuable collaboration and response from the client , as well as allowing us to   redesign our solution to offer a better application .
### Output: 