VISUALIZATION 

 Challenge 

 One of the companies with which I have worked offers affordable deals on various products   and also donates to various NGOs out of the amount spent by people on shopping . The   problem we were facing was that the traffic coming on the website was not so high compared   to similar companies . Also , the bounce rate on the website was high . To resolve this problem ,   we needed to optimize the user experience by improving our user interface . The message   delivered to the audience by the website appeared to be different from the one we intended   to . It appeared more like a donations website rather than a company dealing in high quality   products at affordable rates . 

 Selection 

 In order to deliver the right message to the audience and attract more traffic to the website ,   we decided to use the design thinking tool ‘ Visualization ’ for developing various models we   could use for our website , analysing the various possibilities and selecting the most viable   proposition . 

 As we learnt in the last video lecture of week 1 , ‘ Visualization ’ is a very effective design tool   which involves using the right side of our brain for creating images , diagrams , or animations   to create a shared understanding of the problem . 

 Application 

 Our team developed different models of the website so that other stakeholders could visualise   and choose among the alternatives . We developed models where the deals were displayed at   the top after which the donations aspect was uncovered by the users visiting the website at a   later stage so that there is clarity about the main purpose of the website . Banners and sliders   were used and different categories of products and offers were created to make the visuals   more appealing and attractive . 

 These alternatives were presented to other stakeholders . Once they visualised how the   website would look like they were asked to brainstorm ideas and suggest changes if required .   After this , the insights gained from the discussion that followed were taken into consideration   and the final module was developed . 

 Another approach that we followed was to use engaging graphics and visuals on various social   media handles to attract the audience and then used UTM parameters to find out which post   and product was bringing the maximum amount of traffic to the website . 

 Insight 

 Revamping the website by changing its layout and using engaging visuals was an amazing   initiative since it helped increase the number of visits on website . The increasing trend in the   traffic on the website can be attributed to the efforts put into developing models and using   visualisation for imagining what does not already exist . It also helped taking into consideration   the views of diverse groups of stakeholders involved and achieving a consensus on what shall   be the best alternative . 

 This design thinking course has helped me look at various problems in a broader sense and   create better understanding to different stakeholders involved using visualisation . 

 Approach 

 Visualization was the appropriate tool in this case since it helped select the best layout for the   website , resulting in increased traffic and decrease in the bounce rate . Thus , I would prefer to   apply this design tool in future as well to similar problems . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: VISUALIZATION 

 Challenge 

 One of the companies with which I have worked offers affordable deals on various products   and also donates to various NGOs out of the amount spent by people on shopping . The   problem we were facing was that the traffic coming on the website was not so high compared   to similar companies . Also , the bounce rate on the website was high . To resolve this problem ,   we needed to optimize the user experience by improving our user interface . The message   delivered to the audience by the website appeared to be different from the one we intended   to . It appeared more like a donations website rather than a company dealing in high quality   products at affordable rates . 

 Selection 

 In order to deliver the right message to the audience and attract more traffic to the website ,   we decided to use the design thinking tool ‘ Visualization ’ for developing various models we   could use for our website , analysing the various possibilities and selecting the most viable   proposition . 

 As we learnt in the last video lecture of week 1 , ‘ Visualization ’ is a very effective design tool   which involves using the right side of our brain for creating images , diagrams , or animations   to create a shared understanding of the problem . 

 Application 

 Our team developed different models of the website so that other stakeholders could visualise   and choose among the alternatives . We developed models where the deals were displayed at   the top after which the donations aspect was uncovered by the users visiting the website at a   later stage so that there is clarity about the main purpose of the website . Banners and sliders   were used and different categories of products and offers were created to make the visuals   more appealing and attractive . 

 These alternatives were presented to other stakeholders . Once they visualised how the   website would look like they were asked to brainstorm ideas and suggest changes if required .   After this , the insights gained from the discussion that followed were taken into consideration   and the final module was developed . 

 Another approach that we followed was to use engaging graphics and visuals on various social   media handles to attract the audience and then used UTM parameters to find out which post   and product was bringing the maximum amount of traffic to the website . 

 Insight 

 Revamping the website by changing its layout and using engaging visuals was an amazing   initiative since it helped increase the number of visits on website . The increasing trend in the   traffic on the website can be attributed to the efforts put into developing models and using   visualisation for imagining what does not already exist . It also helped taking into consideration   the views of diverse groups of stakeholders involved and achieving a consensus on what shall   be the best alternative . 

 This design thinking course has helped me look at various problems in a broader sense and   create better understanding to different stakeholders involved using visualisation . 

 Approach 

 Visualization was the appropriate tool in this case since it helped select the best layout for the   website , resulting in increased traffic and decrease in the bounce rate . Thus , I would prefer to   apply this design tool in future as well to similar problems .
### Output: 