DESIGN THINKING REFLECTION 

 1 . Challenge : 

 I work in a company , where most of the employees do not engage in the strategy   and goals of the company . There are pdf files available to all about it , made by   the leaders , and in anual results presentations the managers talk about it ,   applyied in their departament . But , in a recent employee research , we identify   that the team is not feeling engaged and people do not understand how does   this strategies applys in their daily activities . The challenge is to make employees   feel engage in all levels , and more than that , make employees be driven by this   strategies and goals in their daily jobs . 

 2 . Selection : 

 Looking for engagement , I think the best is taking all levels of employees and   even other stakeholders togheter in the design thinking process to identify best   ways of working this theme . Because of that , we chose to do a workshop with   mind mapping , exposing visually the data , using mind mapping in group activities   ( findding patters and themes ) and them looking for insights and translating in   design criterias . Mind mapping is an intuitive , criative and engaging process   which helps to look for patterns and drive from the reality analisis to the new   ideas . 

 3 . Application : 

 Because of that we build a workshop where we expose visually all strategies   concepts , the company goals , the employees research , and some data about our   employees profiles . We invited the managers , the analysts , the specialists , and   some outside guests , as some loyal customers ( which know more the company )   and some supliers . We made an exposure with the data and ask the participants   to make a tour , observing and maken sticknotes . We explianed that we want to   extract meaning from data .     Then we divide the audience in groups , where they discuss the best sticknotes   chosen by each one of them . After that we ask them to look for patterns and   themes , to look for connections , and answer the question “ So what ? ” . 

 4 . Insight : 

 At first , people were unsure about the unusual design thinking process , because   in our company we are used to formal meetings for discussion . But after a while   they were actually feeling confortable and were doing energic discussions about   their point of views . At some groups , there was an insight that employees do not   know how to apply strategy in their daily jobs and do not engage because they   do not really understand the strategy and goals , and also because they do not 

 know how the strategy was born , and why this is the strategy . There were some   ideas about turning the strategy more visual or even doing a book with a story   telling costumized for each employee profile , according to their background   ( finance , marketing , human resources … ) .    The tool itself make people engaged in the problem , which surprised me .   Because I did not think they would engage so fast . I really believe that design   thinking could help us in many problem solving . 

 5 . Approach : 

 I think the mind mapping and workshop was a good idea to engage people , but   next time I would think better about which stakeholders invite . It was good to   listen to all levels and profiles , but for example , the costumers were outsider   stakeholders who could bring different perspectives , but the suppliers could not   contribute so much because they did not know the company so well ( which is an   other challenge case ) . 

 The good thing was that we could approach diferente perspectives and   understand better the questions and the problem , which could lead us to a next   phase where we could create best answers and ideas . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING REFLECTION 

 1 . Challenge : 

 I work in a company , where most of the employees do not engage in the strategy   and goals of the company . There are pdf files available to all about it , made by   the leaders , and in anual results presentations the managers talk about it ,   applyied in their departament . But , in a recent employee research , we identify   that the team is not feeling engaged and people do not understand how does   this strategies applys in their daily activities . The challenge is to make employees   feel engage in all levels , and more than that , make employees be driven by this   strategies and goals in their daily jobs . 

 2 . Selection : 

 Looking for engagement , I think the best is taking all levels of employees and   even other stakeholders togheter in the design thinking process to identify best   ways of working this theme . Because of that , we chose to do a workshop with   mind mapping , exposing visually the data , using mind mapping in group activities   ( findding patters and themes ) and them looking for insights and translating in   design criterias . Mind mapping is an intuitive , criative and engaging process   which helps to look for patterns and drive from the reality analisis to the new   ideas . 

 3 . Application : 

 Because of that we build a workshop where we expose visually all strategies   concepts , the company goals , the employees research , and some data about our   employees profiles . We invited the managers , the analysts , the specialists , and   some outside guests , as some loyal customers ( which know more the company )   and some supliers . We made an exposure with the data and ask the participants   to make a tour , observing and maken sticknotes . We explianed that we want to   extract meaning from data .     Then we divide the audience in groups , where they discuss the best sticknotes   chosen by each one of them . After that we ask them to look for patterns and   themes , to look for connections , and answer the question “ So what ? ” . 

 4 . Insight : 

 At first , people were unsure about the unusual design thinking process , because   in our company we are used to formal meetings for discussion . But after a while   they were actually feeling confortable and were doing energic discussions about   their point of views . At some groups , there was an insight that employees do not   know how to apply strategy in their daily jobs and do not engage because they   do not really understand the strategy and goals , and also because they do not 

 know how the strategy was born , and why this is the strategy . There were some   ideas about turning the strategy more visual or even doing a book with a story   telling costumized for each employee profile , according to their background   ( finance , marketing , human resources … ) .    The tool itself make people engaged in the problem , which surprised me .   Because I did not think they would engage so fast . I really believe that design   thinking could help us in many problem solving . 

 5 . Approach : 

 I think the mind mapping and workshop was a good idea to engage people , but   next time I would think better about which stakeholders invite . It was good to   listen to all levels and profiles , but for example , the costumers were outsider   stakeholders who could bring different perspectives , but the suppliers could not   contribute so much because they did not know the company so well ( which is an   other challenge case ) . 

 The good thing was that we could approach diferente perspectives and   understand better the questions and the problem , which could lead us to a next   phase where we could create best answers and ideas .
### Output: 