Reflection : Kneading our future 

 Challenge 

 Running an independent bakery , as with any small shop , presents a set of challenges in a world led by   chain stores . We are competing with giants who promise lower costs , longer menus and more locations .   Back when our project started , most days we felt like the shop – we – were simply surviving , working   long hours , generating little profit , and barely keeping heads above water . 

 The French Baker had been a family business since 1970 . My parents had opened the first brick and   mortar back in France , in the small town of Albi , and moved to Alexandria , VA in 1982 . The store quite   literally moved overseas with us . When my parents died in 2002 , I took over the shop and , in homage to   their legacy , kept everything as it was . By 2012 , we had a small set of specialties we ’d stuck to for 44   years – 20 staples that drew a crowd of regulars – but that model was no longer sustainable . By 2010 , a   10 % profit loss was having us headed towards closure . 

 Selection 

 We needed to refresh , a new brand , an edge . As I shaped my vision for The French Baker , I opted to tell   a story . Storytelling provided an opportunity to showcase the French Baker ’s identity through the   decades and reveal its essence . I wanted the team , the store , to emotionally connect with customers by   telling our family ’s story in a way that clients could understand and relate to . We had lost customers – or   simply bored them to competition – because we had become just another place that makes bread . But ,   really , who does n’t love sweets ? Or bread ? More importantly , who is n’t emotionally connected , moved   even , by the taste of a cookie or a cake ? Drawing on our customers ’ connection to food , and food ’s   unparalleled ability to bring people together and memories back , I knew storytelling would be my best   bet . 

 Application & Insights 

 Like with any impactful change , I stepped out of my comfort zone . The first key stage of shaping our   story was to speak with a few regular customers and to our team – the ethnographic approach to   gathering data . The team was overworked , but mostly they just felt disconnected to their work . Some   did not even know the entire history of the shop . Our customers still loved our specialties , which they   found to taste good , but a short survey revealed that 64 % wished traditional American staples were part   of the menu as well , and 47 % stated they wanted to see more French patisseries . Revamping the menu   was a priority to cater to our customers base . The space too had never been renovated due to lack of   funds . I had been so scared to incur short term losses to invest in the space , so attached to the past and   so anxious in the present that I had never strayed from the original menu . 

 Ultimately , my family ’s history was not only the history of a bakery , it was an immigrant ’s story , and a   story of biculturalism . I updated the menus to include both traditional American baked goods , and   traditional French patisserie and breads . Our specialties stayed in our now bigger display window , and   were renamed after my family members , with a short paragraph under the name explaining why 40   years ago my family chose it to be on its menu . The shop was also renovated , to look modern yet   inviting , in shades of ivory and yellow that would highlight the art on the walls : framed black and white   pictures of me and my parents in the shop over the years – kneading , baking , interacting with   customers . The frames were placed in chronological order , with short captions underneath them 

 recounting each step of our journey across continents and sharing the pastries and desserts that were so   intensely tied to each memory . A dining space was created for clients to eat in at a long rectangular   table for all to share while they enjoyed a dessert . 

 By telling a more complete story of my family and the shop ’s history , the team working in the kitchens   found purpose in their work , upkeeping and furthering the legacy of my parents . The wider menu also   increased engagement : the team learned new techniques and recipes and felt empowered by their   larger skill sets . The narrative not only led customers to connect to the store and its products , as well as   try our new dishes , it soon became clear that by telling them our story through food and atmosphere ,   they relived their own story — a bite of pie jolting long lost childhood memories . This led us to two   additional changes : a memory book at the entrance of the shop to ask customers to share a story about   a dessert or baked good and the memory it revives and lastly , the change to a new name for the shop :   Piramal Enterprises , the author who described being taken back to his childhood in the French   countryside each time , as an adult , he bit into a Ex Fabula , Inc .. 

 Approach 

 With this customer - centric approach , and sharing stories to engage my team , we together accomplished   a great deal and were able to grow again . If I had wanted to do it another way , I could have also used   learning launches , making small changes little by little , experiencing with different menu options and   creating hypotheses about what products they would want to see on the menu . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection : Kneading our future 

 Challenge 

 Running an independent bakery , as with any small shop , presents a set of challenges in a world led by   chain stores . We are competing with giants who promise lower costs , longer menus and more locations .   Back when our project started , most days we felt like the shop – we – were simply surviving , working   long hours , generating little profit , and barely keeping heads above water . 

 The French Baker had been a family business since 1970 . My parents had opened the first brick and   mortar back in France , in the small town of Albi , and moved to Alexandria , VA in 1982 . The store quite   literally moved overseas with us . When my parents died in 2002 , I took over the shop and , in homage to   their legacy , kept everything as it was . By 2012 , we had a small set of specialties we ’d stuck to for 44   years – 20 staples that drew a crowd of regulars – but that model was no longer sustainable . By 2010 , a   10 % profit loss was having us headed towards closure . 

 Selection 

 We needed to refresh , a new brand , an edge . As I shaped my vision for The French Baker , I opted to tell   a story . Storytelling provided an opportunity to showcase the French Baker ’s identity through the   decades and reveal its essence . I wanted the team , the store , to emotionally connect with customers by   telling our family ’s story in a way that clients could understand and relate to . We had lost customers – or   simply bored them to competition – because we had become just another place that makes bread . But ,   really , who does n’t love sweets ? Or bread ? More importantly , who is n’t emotionally connected , moved   even , by the taste of a cookie or a cake ? Drawing on our customers ’ connection to food , and food ’s   unparalleled ability to bring people together and memories back , I knew storytelling would be my best   bet . 

 Application & Insights 

 Like with any impactful change , I stepped out of my comfort zone . The first key stage of shaping our   story was to speak with a few regular customers and to our team – the ethnographic approach to   gathering data . The team was overworked , but mostly they just felt disconnected to their work . Some   did not even know the entire history of the shop . Our customers still loved our specialties , which they   found to taste good , but a short survey revealed that 64 % wished traditional American staples were part   of the menu as well , and 47 % stated they wanted to see more French patisseries . Revamping the menu   was a priority to cater to our customers base . The space too had never been renovated due to lack of   funds . I had been so scared to incur short term losses to invest in the space , so attached to the past and   so anxious in the present that I had never strayed from the original menu . 

 Ultimately , my family ’s history was not only the history of a bakery , it was an immigrant ’s story , and a   story of biculturalism . I updated the menus to include both traditional American baked goods , and   traditional French patisserie and breads . Our specialties stayed in our now bigger display window , and   were renamed after my family members , with a short paragraph under the name explaining why 40   years ago my family chose it to be on its menu . The shop was also renovated , to look modern yet   inviting , in shades of ivory and yellow that would highlight the art on the walls : framed black and white   pictures of me and my parents in the shop over the years – kneading , baking , interacting with   customers . The frames were placed in chronological order , with short captions underneath them 

 recounting each step of our journey across continents and sharing the pastries and desserts that were so   intensely tied to each memory . A dining space was created for clients to eat in at a long rectangular   table for all to share while they enjoyed a dessert . 

 By telling a more complete story of my family and the shop ’s history , the team working in the kitchens   found purpose in their work , upkeeping and furthering the legacy of my parents . The wider menu also   increased engagement : the team learned new techniques and recipes and felt empowered by their   larger skill sets . The narrative not only led customers to connect to the store and its products , as well as   try our new dishes , it soon became clear that by telling them our story through food and atmosphere ,   they relived their own story — a bite of pie jolting long lost childhood memories . This led us to two   additional changes : a memory book at the entrance of the shop to ask customers to share a story about   a dessert or baked good and the memory it revives and lastly , the change to a new name for the shop :   Piramal Enterprises , the author who described being taken back to his childhood in the French   countryside each time , as an adult , he bit into a Ex Fabula , Inc .. 

 Approach 

 With this customer - centric approach , and sharing stories to engage my team , we together accomplished   a great deal and were able to grow again . If I had wanted to do it another way , I could have also used   learning launches , making small changes little by little , experiencing with different menu options and   creating hypotheses about what products they would want to see on the menu .
### Output: 