STORYTELLING 

 Challenge 

 In todays ’ corporate world it is very hard to compete and survive in the market , so it is very   important to have some tools to overcome the challenges and outstand the competition . 

 As our company was facing a bit decline in the sales of the product so we needed to come up with   some new and innovative to boost up the sales and increase the reach of the product . 

 Selection 

 The tool which I used to overcome the challenges was story telling because according to me it is   most efficient and most effective method to overcome the challenges as it helps us to directly build   an emotional attachment with the customer and hence which results in gaining trust for the   company and its product . 

 Application 

 In order to increase our sales we decided to do advertise the product relating it with some story so   that it helps us to gain people ’s attention resulting in creation of a bond between the potential   customer and the product as the advertisement included the servicing of the product in a remote   place at an orphanage for disabled children which helped in building an emotional attachment with   the customers and finally increased our sales as it portrayed the company as reliable and quality   servicing for its customers . 

 One of our products was launched and advertised with a pinch of humorous incident in a common   man ’s daily lifestyle which audience could directly relate with themselves and hence it made a   connection between the potential customer and the product and as soon as the product was   launched the sales boosted up and the idea of including storytelling in the launch was a successful   event . Moreover , the customers were also quite satisfied after actually using the product and the   whole campaign was a great success . 

 Insight 

 The above two incidents portrayed that the inclusion of design thinking techniques in the business   world can surely help in improvement of the company in many aspects as in my case the Storytelling   helped to make a connection between the potential customer and the product of the company   which not only resulted in increasing the sales and overpower the competition but also helped to   gain faith and satisfaction among the users and made a forever bond between the company and the   customer . 

 Approach 

 Out of all the tools taught in the course of design thinking for innovation according to me the most   useful tool for my company was of storytelling only as I have previously experienced it in my   business . However , this course made it easier and taught more effective way of using the tool of   storytelling in the business life which was a great learning . Moreover , all the other tools too like   visualization , learning launch and Mind Mapping are also very effective in different fields of business 

 and will surely affect the growth of the business in a positive way and teach us more and more new   things and help us in gaining new experiences in life . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: STORYTELLING 

 Challenge 

 In todays ’ corporate world it is very hard to compete and survive in the market , so it is very   important to have some tools to overcome the challenges and outstand the competition . 

 As our company was facing a bit decline in the sales of the product so we needed to come up with   some new and innovative to boost up the sales and increase the reach of the product . 

 Selection 

 The tool which I used to overcome the challenges was story telling because according to me it is   most efficient and most effective method to overcome the challenges as it helps us to directly build   an emotional attachment with the customer and hence which results in gaining trust for the   company and its product . 

 Application 

 In order to increase our sales we decided to do advertise the product relating it with some story so   that it helps us to gain people ’s attention resulting in creation of a bond between the potential   customer and the product as the advertisement included the servicing of the product in a remote   place at an orphanage for disabled children which helped in building an emotional attachment with   the customers and finally increased our sales as it portrayed the company as reliable and quality   servicing for its customers . 

 One of our products was launched and advertised with a pinch of humorous incident in a common   man ’s daily lifestyle which audience could directly relate with themselves and hence it made a   connection between the potential customer and the product and as soon as the product was   launched the sales boosted up and the idea of including storytelling in the launch was a successful   event . Moreover , the customers were also quite satisfied after actually using the product and the   whole campaign was a great success . 

 Insight 

 The above two incidents portrayed that the inclusion of design thinking techniques in the business   world can surely help in improvement of the company in many aspects as in my case the Storytelling   helped to make a connection between the potential customer and the product of the company   which not only resulted in increasing the sales and overpower the competition but also helped to   gain faith and satisfaction among the users and made a forever bond between the company and the   customer . 

 Approach 

 Out of all the tools taught in the course of design thinking for innovation according to me the most   useful tool for my company was of storytelling only as I have previously experienced it in my   business . However , this course made it easier and taught more effective way of using the tool of   storytelling in the business life which was a great learning . Moreover , all the other tools too like   visualization , learning launch and Mind Mapping are also very effective in different fields of business 

 and will surely affect the growth of the business in a positive way and teach us more and more new   things and help us in gaining new experiences in life .
### Output: 