Reflection – Storytelling 

 Challenge 

 I am a Channel Manager of a top 3 bank here in the Philippines and my first task on the job was to create a webinar for payroll customers to onboard them in our internet banking platform . Looking at previous webinars , the company used a linear approach in which they just provided the step - by - step process on signing up and on how to use the different features of the platform . Even though highly educational , I found the webinar a run - of - the - mill and somewhat 

 monotonous . 

 Selection 

 In one of the online boot camps I attended , it was described that to sell your ideas or products , story telling gets the highest level of engagement from the audience as it provides a more casual and conversational tone . True enough , as with every story , there ’s always a conflict and resolution that keeps the audience up in their seats and leaves a lasting impression . 

 Application 

 Since I was tasked to create a webinar at the height of quarantine here in the country , I used the storytelling technique instead of the linear approach of how - to ’s in order to convey an authentic message that will capture the hearts of the audience . I anchored the emotional aspect the audience experienced at those times , juxtaposing it with the benefit of using the online platform . The conflict started when I identified that most of the audience are working from home and tend to perceive that they had more ‘ free ’ time with their hands but in reality , they tend to do more work than ever . People do more chores , help their kids in their online classes , and end up doing more things , leaving them more stressful than ever . This is where I pivot and provided that the benefit of going online leads to being more efficient in their tasks and making more meaningful tasks for a day . Instead of the normal webinar on how - to sign - up in the online platform , I instead focus on the benefit that internet banking will provide in the daily lives of the audience . Instead of teaching them what are the steps on how to pay their bills or to send money to another person , I instead quantify the amount of time they can save in doing these things online instead of visiting the bank ’s branches . 

 Insight & Approach 

 Using the storytelling tool in conveying the importance of going online and using our online platform gave us positive feedback and created a bigger impact from the audience . It indeed created a higher level of engagement as the audience asked more questions than before and they tended to enroll or sign - up immediately as they saw the importance of using it on a personal level rather than just a tool to make their lives easier . 

 Indeed , storytelling tools will be used by us moving forward . However , one thing to note is that certain stories work only on certain audiences . It is not a one - size - fits - all . One story can work well to senior managers but will not work for junior managers or rank and file since their emotional needs are different from each other . As a design thinker , it is best to prepare to iterate a story to tailor - fit to the specific need of the audience . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge 

 I am a Channel Manager of a top 3 bank here in the Philippines and my first task on the job was to create a webinar for payroll customers to onboard them in our internet banking platform . Looking at previous webinars , the company used a linear approach in which they just provided the step - by - step process on signing up and on how to use the different features of the platform . Even though highly educational , I found the webinar a run - of - the - mill and somewhat 

 monotonous . 

 Selection 

 In one of the online boot camps I attended , it was described that to sell your ideas or products , story telling gets the highest level of engagement from the audience as it provides a more casual and conversational tone . True enough , as with every story , there ’s always a conflict and resolution that keeps the audience up in their seats and leaves a lasting impression . 

 Application 

 Since I was tasked to create a webinar at the height of quarantine here in the country , I used the storytelling technique instead of the linear approach of how - to ’s in order to convey an authentic message that will capture the hearts of the audience . I anchored the emotional aspect the audience experienced at those times , juxtaposing it with the benefit of using the online platform . The conflict started when I identified that most of the audience are working from home and tend to perceive that they had more ‘ free ’ time with their hands but in reality , they tend to do more work than ever . People do more chores , help their kids in their online classes , and end up doing more things , leaving them more stressful than ever . This is where I pivot and provided that the benefit of going online leads to being more efficient in their tasks and making more meaningful tasks for a day . Instead of the normal webinar on how - to sign - up in the online platform , I instead focus on the benefit that internet banking will provide in the daily lives of the audience . Instead of teaching them what are the steps on how to pay their bills or to send money to another person , I instead quantify the amount of time they can save in doing these things online instead of visiting the bank ’s branches . 

 Insight & Approach 

 Using the storytelling tool in conveying the importance of going online and using our online platform gave us positive feedback and created a bigger impact from the audience . It indeed created a higher level of engagement as the audience asked more questions than before and they tended to enroll or sign - up immediately as they saw the importance of using it on a personal level rather than just a tool to make their lives easier . 

 Indeed , storytelling tools will be used by us moving forward . However , one thing to note is that certain stories work only on certain audiences . It is not a one - size - fits - all . One story can work well to senior managers but will not work for junior managers or rank and file since their emotional needs are different from each other . As a design thinker , it is best to prepare to iterate a story to tailor - fit to the specific need of the audience .
### Output: 