Example Reflection – Learning Launch        Challenge 

 I am a member of the Art Direction of an advertising agency and at one point we had a challenge ( which   looked more like an iceberg to be broken / stoned ) . This challenge arose through one of our Textile   customers , who questioned us about the insignificant impact on their sales even though they increased   their investment in various impact media . 

 Selection 

 Even with a plethora of data and “ supposed ” knowledge from the target audience , we have come up   with shorter and cheaper test methods . The challenge then was to take an entire team ( which involved   art , service , planning , etc ) out of their comfort zone and leave tangible and satisfying results sought to   keep such an important customer with us . 

 Application 

 Through the studies I managed to put into question an ethnographic research to know who our true   audience was what he was looking for , what were his fears and his objections , among other doubts .   With the total opening of the client and together of my team , we selected 10 clients to whom they were   visiting the textile store and we interviewed them . The entire team knew the challenges and openness   of just listening to what the respondents had to say , without influencing their arguments . 

 Insight & Approach 

 Well , that was just incredible . Synchronization and the search for a solution was something I had never   experienced before . With the cross - referencing of ethnographic data , we identified the major objections   to the product , myths and even the dreams of these clients in possessing an ever beautiful and elegant   bed as seen in movies and soap operas . 

 I then produced a Canvas from the whole series of interviews , thus generating a hug surprise on the part   of those involved , since the data that we had previously in hand , no longer represented who we   thought . The result could not be otherwise . Through new media using educational videos , our client had   an expressive organic increase in search for purchases and the exponential increase in the engagement   of his audience with his brand . 

 Now the whole team has reviewed their work , abandoning everything they thought they knew about   that particular client . This new tool has enabled the team to be more accurate and test ideas more   quickly and efficiently . This course opened my mindset , making me a determined person to test and   learn , to go on the field even if it fails . Everyone involved is happy so I will be forever grateful for   learning . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch        Challenge 

 I am a member of the Art Direction of an advertising agency and at one point we had a challenge ( which   looked more like an iceberg to be broken / stoned ) . This challenge arose through one of our Textile   customers , who questioned us about the insignificant impact on their sales even though they increased   their investment in various impact media . 

 Selection 

 Even with a plethora of data and “ supposed ” knowledge from the target audience , we have come up   with shorter and cheaper test methods . The challenge then was to take an entire team ( which involved   art , service , planning , etc ) out of their comfort zone and leave tangible and satisfying results sought to   keep such an important customer with us . 

 Application 

 Through the studies I managed to put into question an ethnographic research to know who our true   audience was what he was looking for , what were his fears and his objections , among other doubts .   With the total opening of the client and together of my team , we selected 10 clients to whom they were   visiting the textile store and we interviewed them . The entire team knew the challenges and openness   of just listening to what the respondents had to say , without influencing their arguments . 

 Insight & Approach 

 Well , that was just incredible . Synchronization and the search for a solution was something I had never   experienced before . With the cross - referencing of ethnographic data , we identified the major objections   to the product , myths and even the dreams of these clients in possessing an ever beautiful and elegant   bed as seen in movies and soap operas . 

 I then produced a Canvas from the whole series of interviews , thus generating a hug surprise on the part   of those involved , since the data that we had previously in hand , no longer represented who we   thought . The result could not be otherwise . Through new media using educational videos , our client had   an expressive organic increase in search for purchases and the exponential increase in the engagement   of his audience with his brand . 

 Now the whole team has reviewed their work , abandoning everything they thought they knew about   that particular client . This new tool has enabled the team to be more accurate and test ideas more   quickly and efficiently . This course opened my mindset , making me a determined person to test and   learn , to go on the field even if it fails . Everyone involved is happy so I will be forever grateful for   learning .
### Output: 