Reflection - Visualization 

 Challenge and selection 

 The tool used by me was Visualization or Visual Thinking to tackle the gap analysis of an   existing system . As a marketing lead , I was supposed to analyse the ROI of the $ invested in   a large campaign and find the gaps as why we were n’t achieving the desired results . 

 I used this tool as there were many stakeholders from different teams of the ecosystem   involved . It was important to understand the process flow and identify / nail the gap through   visual representation of ‘ As - Is ’ to achieve ‘ To - Be ’ . 

 Objective was to visually represent the entire process of the marketing campaign and find   the missing pieces to achieve the bigger goal . Campaign involved various team like –   content , digital , campaign , Martech , inside sales and portfolio marketing . The scope of work   had to be outlined in order to meet the desired results . 

 Application 

 When we 're dealing with very complex problems , we 're actually enacting a different kind of   problem solving that has to bring in more than just logic . We 're thinking about possibilities   that we have n't yet seen . So that kind of imaginative work really has to be brought out by   using pictorial / visual representation of ideas . When you get to the concept development ,   visualization becomes incredibly key . Because concepts are literally coming out of your   mind 's eye . And your brain is creating pictures of something that does n't yet exist . It 's   creating pictures of something that will soon be . The way that we might use visualization in   that , in that kind of situation is through diagrams / sketching . 

 Since there were disparate entities / teams in the system , approach was to question all with a   defined set of questions and represent in the pictorial format . I used   https://app.diagrams.net/ to sketch the entire flow – target audience , all different levels of   touch points , view of customer interactions / engagements , customer scores etc . 

 It was all achieved through formal interviews with stakeholders and using the information   for the process diagram . 

 Insight and approach 

 The entire process of interviewing and representing the entire process through diagram ,   gave me a clear picture of the gaps / missing pieces . It was evident from the flow and what   we wanted from the bigger picture . Concepts were created and strategy to fill the gaps . An   innovative approach was planned as per the existing weapons in the arsenal . 

 Since I discovered that the most valued aspect is the shared insights and learning , next time   I would use the visualization activity as a starting point for a series of design thinking   activities . Then the revised diagram that incorporates their combined feedback can serve as   a reference tool throughout the remainder of their work . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Visualization 

 Challenge and selection 

 The tool used by me was Visualization or Visual Thinking to tackle the gap analysis of an   existing system . As a marketing lead , I was supposed to analyse the ROI of the $ invested in   a large campaign and find the gaps as why we were n’t achieving the desired results . 

 I used this tool as there were many stakeholders from different teams of the ecosystem   involved . It was important to understand the process flow and identify / nail the gap through   visual representation of ‘ As - Is ’ to achieve ‘ To - Be ’ . 

 Objective was to visually represent the entire process of the marketing campaign and find   the missing pieces to achieve the bigger goal . Campaign involved various team like –   content , digital , campaign , Martech , inside sales and portfolio marketing . The scope of work   had to be outlined in order to meet the desired results . 

 Application 

 When we 're dealing with very complex problems , we 're actually enacting a different kind of   problem solving that has to bring in more than just logic . We 're thinking about possibilities   that we have n't yet seen . So that kind of imaginative work really has to be brought out by   using pictorial / visual representation of ideas . When you get to the concept development ,   visualization becomes incredibly key . Because concepts are literally coming out of your   mind 's eye . And your brain is creating pictures of something that does n't yet exist . It 's   creating pictures of something that will soon be . The way that we might use visualization in   that , in that kind of situation is through diagrams / sketching . 

 Since there were disparate entities / teams in the system , approach was to question all with a   defined set of questions and represent in the pictorial format . I used   https://app.diagrams.net/ to sketch the entire flow – target audience , all different levels of   touch points , view of customer interactions / engagements , customer scores etc . 

 It was all achieved through formal interviews with stakeholders and using the information   for the process diagram . 

 Insight and approach 

 The entire process of interviewing and representing the entire process through diagram ,   gave me a clear picture of the gaps / missing pieces . It was evident from the flow and what   we wanted from the bigger picture . Concepts were created and strategy to fill the gaps . An   innovative approach was planned as per the existing weapons in the arsenal . 

 Since I discovered that the most valued aspect is the shared insights and learning , next time   I would use the visualization activity as a starting point for a series of design thinking   activities . Then the revised diagram that incorporates their combined feedback can serve as   a reference tool throughout the remainder of their work .
### Output: 