I started my first company which sells smart bike locks . The biggest challenge was getting 

 the product to market . I tried to use social media and post a lot . In doing so , Instagram 

 was my most important platform . For this , I created a unique website to talk about the 

 product and its benefits or why it is worth buying the product . Unfortunately , the product 

 received a very meager response . 

 I therefore went to my professor at the university for digital marketing . He told me that 

 everything I had done so far was unfortunately wrong .   He then explained to me that my 

 brand and marketing should not be about me selling the product . The reason he gave was 

 that customers do n't buy the brand because it 's useful , they buy it because of the story 

 behind it . Therefore , he said , I should treat the product like a movie , which is why 

 storytelling is the best way to properly market the product and encourage more people to 

 buy it . 

 Smart bike locks are not only stable , but also offer a more relaxed attitude , he said . 

 Therefore , in the promotional video , I used a person who parks her bike somewhere alone 

 while she does n't have to worry about her bike being picked and stolen in the dark . She 

 could be completely relaxed with her thoughts without worrying . 

 This was prompted by the high rate of bike thefts in my hometown and the constant worry 

 of having one 's bike stolen . 

 The promotional video had many views and the response was very positive as many felt 

 the same way I did . The majority could identify with this story . So behind every person 

 or product is a story that makes each of us feel like we belong somewhere . 

 This tool made my task a lot easier , because I was able to create a decisive and appealing 

 story for my product . I also believe that storytelling has a great impact on people as it acts 

 like a movie and rewrites the hidden details in a special way . The whole thing becomes 

 more emotional and tangible . When I watched the video , I could literally feel the emotion 

 conveyed in it . 

 I would definitely always use storytelling as a way to make sure everything is explained 

 in detail and better . This allows people to see it from different angles and perspectives . 

 That helps a lot . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: I started my first company which sells smart bike locks . The biggest challenge was getting 

 the product to market . I tried to use social media and post a lot . In doing so , Instagram 

 was my most important platform . For this , I created a unique website to talk about the 

 product and its benefits or why it is worth buying the product . Unfortunately , the product 

 received a very meager response . 

 I therefore went to my professor at the university for digital marketing . He told me that 

 everything I had done so far was unfortunately wrong .   He then explained to me that my 

 brand and marketing should not be about me selling the product . The reason he gave was 

 that customers do n't buy the brand because it 's useful , they buy it because of the story 

 behind it . Therefore , he said , I should treat the product like a movie , which is why 

 storytelling is the best way to properly market the product and encourage more people to 

 buy it . 

 Smart bike locks are not only stable , but also offer a more relaxed attitude , he said . 

 Therefore , in the promotional video , I used a person who parks her bike somewhere alone 

 while she does n't have to worry about her bike being picked and stolen in the dark . She 

 could be completely relaxed with her thoughts without worrying . 

 This was prompted by the high rate of bike thefts in my hometown and the constant worry 

 of having one 's bike stolen . 

 The promotional video had many views and the response was very positive as many felt 

 the same way I did . The majority could identify with this story . So behind every person 

 or product is a story that makes each of us feel like we belong somewhere . 

 This tool made my task a lot easier , because I was able to create a decisive and appealing 

 story for my product . I also believe that storytelling has a great impact on people as it acts 

 like a movie and rewrites the hidden details in a special way . The whole thing becomes 

 more emotional and tangible . When I watched the video , I could literally feel the emotion 

 conveyed in it . 

 I would definitely always use storytelling as a way to make sure everything is explained 

 in detail and better . This allows people to see it from different angles and perspectives . 

 That helps a lot .
### Output: 