Example Reflection -   Visualization 

 Challenge 

 A new product needed to be relaunched since the company got a license for the product to be sold as   an OTC ( over the counter ) drug . A survey was sent out to ask potential customers how they envisioned   the transition of this product to the mass market . Ideas about creating new packages with attractive   designs , having different flavors , and offering different presentations came from those surveys . After   this initial feedback , designers sketched brand new looks for the packaging and the different   presentations of the actual product . 

 Selection 

 A diverse group of stakeholders was invited to participate , taking into consideration different age   groups , gender and occupation . In addition , a group of 3 people observed how the different groups   interacted with the sketches and collected feedback . As mentioned in Module 1 of this MOOC , it is   recommended to use the Visualization technique to make ideas and different options feel more   tangible and real to participants . 

 Application 

 The sketches prepared by the designers were presented in separate tables and participants were given   a pen and piece of paper containing 3 questions : “ What do you like ? ” “ What don´t you like ? ” and   “ What can it be improved ? ” .   Participants were asked to move around the tables looking at the   different designed sketches and write down their answers to the questions given . 

 Participants were also put into groups and given a blank paper to create or design new ideas they   might have . A table with different color pencils , cardboards , scissors and tape was made available . 

 The group was given a break and the designers were able to incorporate the different insights from   the group to create new sketches , which were then presented to the group again to collect final   feedback . 

 Insight and Approach 

 There were many good insights about the sketches and how they can be improved . It was possible to   cluster the results into positive , negative and areas of improvement . Insights from the observers were   also gathered to see how the group interacted with each other to build the new sketches . Some   participants were surprised to realize how creative they could be . They liked to see some of their ideas   incorporated into the new sketches prepared , making them involved in the creation process . I think   the technique worked well and it could be very useful throughout the entire design thinking process .   Their insights challenged our ideas and brought a fresh new approach . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection -   Visualization 

 Challenge 

 A new product needed to be relaunched since the company got a license for the product to be sold as   an OTC ( over the counter ) drug . A survey was sent out to ask potential customers how they envisioned   the transition of this product to the mass market . Ideas about creating new packages with attractive   designs , having different flavors , and offering different presentations came from those surveys . After   this initial feedback , designers sketched brand new looks for the packaging and the different   presentations of the actual product . 

 Selection 

 A diverse group of stakeholders was invited to participate , taking into consideration different age   groups , gender and occupation . In addition , a group of 3 people observed how the different groups   interacted with the sketches and collected feedback . As mentioned in Module 1 of this MOOC , it is   recommended to use the Visualization technique to make ideas and different options feel more   tangible and real to participants . 

 Application 

 The sketches prepared by the designers were presented in separate tables and participants were given   a pen and piece of paper containing 3 questions : “ What do you like ? ” “ What don´t you like ? ” and   “ What can it be improved ? ” .   Participants were asked to move around the tables looking at the   different designed sketches and write down their answers to the questions given . 

 Participants were also put into groups and given a blank paper to create or design new ideas they   might have . A table with different color pencils , cardboards , scissors and tape was made available . 

 The group was given a break and the designers were able to incorporate the different insights from   the group to create new sketches , which were then presented to the group again to collect final   feedback . 

 Insight and Approach 

 There were many good insights about the sketches and how they can be improved . It was possible to   cluster the results into positive , negative and areas of improvement . Insights from the observers were   also gathered to see how the group interacted with each other to build the new sketches . Some   participants were surprised to realize how creative they could be . They liked to see some of their ideas   incorporated into the new sketches prepared , making them involved in the creation process . I think   the technique worked well and it could be very useful throughout the entire design thinking process .   Their insights challenged our ideas and brought a fresh new approach .
### Output: 