Reflection : storytelling 

 Challenge : 

 I have recently started interning with an online educational agency and work in the   marketing sector . Part of my work includes spreading the word about the   availability of such a forum that provides quality online courses and inclining   people towards enrolling for the same . This is also the part of my challenge as I   only have a stipulated time given for each task and sometimes it gets arduous to   arouse inclination into people ’s mind in such short time . 

 Selection : 

 Storytelling is one such design tool that I predominantly use as it is helpful to   understand people ’s thought processes and apprehensions , thereby helps me to put   across the product in an effective manner based on these innate differences . In the   study material of week 2 , Alex Hernandez ( CLO at Mars ) stated that storytelling is   about the connection that we give to people about a piece of information that we   are trying to share . This sentence is what helped me narrow down the appropriate   design tool for applying it in my field of work . 

 Application : 

 My tasks involved bringing three enrolments in a day and a half for a month . I   made sure I gain knowledge about the product first , before letting people know   about it . As rightly stated every product has its own story . The main reason for the   start of the product was the distress caused due to the concept of mugging lengthy   chunk of answers , studying irrelevant subjects and the concept of examination in   Indian education system , faced by the founders . They wanted to provide flexibility   and ensure every person is able to learn at his / her own pace with the help of study   material provided by the best in the field with a personal choice of taking up   examinations . As per the founders , this would help students to have a clear focus   on learning instead of worrying for examinations and studying subjects which are   outdated . 

 When I started speaking to the potential customers , I asked them a bunch of   questions regarding their views on the current education system and would they   prefer to learn in a more innovative way if given an option , to arouse moments of 

 reflection . I went forward narrating the story of the origination of the product and   the purpose it serves . To my surprise I heard their experiences in return which   helped me give a personal touch to the product . It also lifted the chances and   tendencies of purchase power as it connected with people on a deeper level . 

 Insights : 

 Applying the tool of storytelling made me realise the power of tapping into a   person ’s deeper level and linking a product to the innate thoughts . Also , it was a   surprise that a little story can do so much good for a product . Design thinking   made me understand the importance of people in business and product decisions   and how we can make our environment more predictable with the help of design   tools that can help us put across the right product for the right customers . 

 Approach : 

 The next time I would want to explore the visualization tool to see the visual   impact the product has in people ’s mind and witness how they associate   themselves with the product . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection : storytelling 

 Challenge : 

 I have recently started interning with an online educational agency and work in the   marketing sector . Part of my work includes spreading the word about the   availability of such a forum that provides quality online courses and inclining   people towards enrolling for the same . This is also the part of my challenge as I   only have a stipulated time given for each task and sometimes it gets arduous to   arouse inclination into people ’s mind in such short time . 

 Selection : 

 Storytelling is one such design tool that I predominantly use as it is helpful to   understand people ’s thought processes and apprehensions , thereby helps me to put   across the product in an effective manner based on these innate differences . In the   study material of week 2 , Alex Hernandez ( CLO at Mars ) stated that storytelling is   about the connection that we give to people about a piece of information that we   are trying to share . This sentence is what helped me narrow down the appropriate   design tool for applying it in my field of work . 

 Application : 

 My tasks involved bringing three enrolments in a day and a half for a month . I   made sure I gain knowledge about the product first , before letting people know   about it . As rightly stated every product has its own story . The main reason for the   start of the product was the distress caused due to the concept of mugging lengthy   chunk of answers , studying irrelevant subjects and the concept of examination in   Indian education system , faced by the founders . They wanted to provide flexibility   and ensure every person is able to learn at his / her own pace with the help of study   material provided by the best in the field with a personal choice of taking up   examinations . As per the founders , this would help students to have a clear focus   on learning instead of worrying for examinations and studying subjects which are   outdated . 

 When I started speaking to the potential customers , I asked them a bunch of   questions regarding their views on the current education system and would they   prefer to learn in a more innovative way if given an option , to arouse moments of 

 reflection . I went forward narrating the story of the origination of the product and   the purpose it serves . To my surprise I heard their experiences in return which   helped me give a personal touch to the product . It also lifted the chances and   tendencies of purchase power as it connected with people on a deeper level . 

 Insights : 

 Applying the tool of storytelling made me realise the power of tapping into a   person ’s deeper level and linking a product to the innate thoughts . Also , it was a   surprise that a little story can do so much good for a product . Design thinking   made me understand the importance of people in business and product decisions   and how we can make our environment more predictable with the help of design   tools that can help us put across the right product for the right customers . 

 Approach : 

 The next time I would want to explore the visualization tool to see the visual   impact the product has in people ’s mind and witness how they associate   themselves with the product .
### Output: 