Example : Gaining Highlights through Storytelling 

 Challenge : I work for a very young start - up that offers travel experiences , stays and the world   around it ! Back when the challenge had emerged , the start - up was hardly 3 - 4 months old ; facing   severe issues to gain momentum given the light of predominant competitors like Airbnb ,   Booking.com and the like . 

 We were in a position of stagnancy as no ‘ positive ’ growth or trend was to be seen even if we were   to do some forecasting by ourselves . Henceforth , the team of 3 – my cofounders and I decided to sit   together to brainstorm one night to see is there ’s something viable that can be done to help us in   growing . None of us had a marketing background and I , myself am just a fresh graduate ! 

 Selection : During that night , we were having prompt discussions but somehow , I found it so boring   because I knew that nothing fruitful is n’t going to come out of it . Until , I thought of Storytelling ! The   idea was inspired on the same lines of ‘ Humans of New York ’ where what if “ we start writing the   stories of our clients and suppliers in order to have that respectable and amiable touch or essentially   – to have an indestructible rapport . ” 

 Application : It was smooth and quite simple . If you ’re familiar with contracting ; each time we had to   sit together to let a ‘ supplier ’ come in contract with us . To show some trust - worthiness on our part , I   used to story - tell our business idea and model and in return I used to ask their stories of life for   which I have written multiple essays and articles manifesting their arduous yet gratifying life   experiences . While this application had no prior research or forecasting done ; with a simple - gut   feeling of the three of us , we went ahead with some experimentation for the coming 2 months . 

 Result : Effective – 100 % . Efficient – still to be reached . Why ? Storytelling requires a good amount of   time for investment and hence we lagged on other aspects of a business such as application design ,   bookings , marking etc . As of now , we ’re looking for a college intern who ’s into writing stories , has a   good grasp on the language . 

 Insight : What I got to know from this experimentation was that people do n’t really come to fall in   love with ideas , experiences or anything else for that matter , unless it has something ‘ personal ’ ( a   feeling , emotion , appreciation , disgust etc . ) attached to it . No matter how big or small the person ,   industry etc . is ; they all look for something to connect with even if it ’s a plain transactional activity .   Hence , we too having a business mind - set realised the potential behind this and have been tapping   the benefits ever since ! 

 Our Instagram followers have reached 4036 , prior to this experiment , we were at 2512 . 

 Cheers ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example : Gaining Highlights through Storytelling 

 Challenge : I work for a very young start - up that offers travel experiences , stays and the world   around it ! Back when the challenge had emerged , the start - up was hardly 3 - 4 months old ; facing   severe issues to gain momentum given the light of predominant competitors like Airbnb ,   Booking.com and the like . 

 We were in a position of stagnancy as no ‘ positive ’ growth or trend was to be seen even if we were   to do some forecasting by ourselves . Henceforth , the team of 3 – my cofounders and I decided to sit   together to brainstorm one night to see is there ’s something viable that can be done to help us in   growing . None of us had a marketing background and I , myself am just a fresh graduate ! 

 Selection : During that night , we were having prompt discussions but somehow , I found it so boring   because I knew that nothing fruitful is n’t going to come out of it . Until , I thought of Storytelling ! The   idea was inspired on the same lines of ‘ Humans of New York ’ where what if “ we start writing the   stories of our clients and suppliers in order to have that respectable and amiable touch or essentially   – to have an indestructible rapport . ” 

 Application : It was smooth and quite simple . If you ’re familiar with contracting ; each time we had to   sit together to let a ‘ supplier ’ come in contract with us . To show some trust - worthiness on our part , I   used to story - tell our business idea and model and in return I used to ask their stories of life for   which I have written multiple essays and articles manifesting their arduous yet gratifying life   experiences . While this application had no prior research or forecasting done ; with a simple - gut   feeling of the three of us , we went ahead with some experimentation for the coming 2 months . 

 Result : Effective – 100 % . Efficient – still to be reached . Why ? Storytelling requires a good amount of   time for investment and hence we lagged on other aspects of a business such as application design ,   bookings , marking etc . As of now , we ’re looking for a college intern who ’s into writing stories , has a   good grasp on the language . 

 Insight : What I got to know from this experimentation was that people do n’t really come to fall in   love with ideas , experiences or anything else for that matter , unless it has something ‘ personal ’ ( a   feeling , emotion , appreciation , disgust etc . ) attached to it . No matter how big or small the person ,   industry etc . is ; they all look for something to connect with even if it ’s a plain transactional activity .   Hence , we too having a business mind - set realised the potential behind this and have been tapping   the benefits ever since ! 

 Our Instagram followers have reached 4036 , prior to this experiment , we were at 2512 . 

 Cheers !
### Output: 