Reflection - Learning Launch 

 1 . Challenge 

 I work for an organisation that provides medical alarms to the ageing population . While our devices   serve our current clients well , we know that Baby Boomers are more technically savvy and have an   increased level of expectations around what their alarm device should be able to do . 

 Our stakeholders were keen to combine a number of IoT devices in the home along with a wearable   biometric device as a full solution . Our challenge was to identify whether Baby Boomers feel   comfortable having this level of technology in their home and whether they have a preference for   smart monitoring over the traditional monitoring and medical alarm hardware . 

 2 . Selection 

 After working through the initial steps of design thinking and coming up with a series of   assumptions , we were ready to run our experiment to test our hypothesis . We felt we needed to   implement a learning launch to be able to observe our testers interact with this technology . 

 According to Axel Ebeling ’s lecture , a learning launch is a small experiment that tests your idea in the   real marketplace .   For our experiment this included a show home set up , a home where all the   devices were on display and could be interacted with in a home like setting . 

 As outlined in Axel Ebeling ’s lecture , we established the following : 

 We had a hypothesis to test :   People aged 60 - 80 would purchase and install an IoT enabled   monitoring solution from us if it allowed them to live safer and longer in their own homes 

 A specific group of customers we called our testers : Baby Boomers aged 60 - 80 living with a chronic   illness that requires support . 

 Identified a specific need / a customer pain : The need to feel safe and protected , both in and out of   their home . 

 An idea meets or solves that need :   A wearable and series of smart home devices to keep them safe   and monitored wherever they were .     As outlined in the lecture we identified that this customer group must feel comfortable having IoT   monitoring technology in their home for this idea to be a good one . If they were not comfortable   and untrusting of it , there is no way it would sell . 

 3 . Application 

 The learning launch tool was selected , because many of our testers had not used ( and some not   heard of ) this technology before and were unfamiliar with IoT. 

 This tool was really effective in seeing how people really feel and act with this technology versus   how they thought they would feel based on their perceptions of what the technology was . Having 

 the ability to hold , test and see results of the technology for themselves gave our testers a reference   and the ability to understand how it would work in their daily lives . 

 Insight 

 Some of our insights included ; 

 The higher the need of the client to feel safe , the less they were concerned about the technology   and its implications including privacy concerns . Surprisingly age and technical ability was not so   much a factor in their feeling towards this technology , this did n’t support our assumption that tech   savvy people would see more value in this product . 

 The higher the need for social interaction also meant more desire towards having this technology in   their homes . Although initially resistant , those suffering from social isolation loved having the ability   to talk with their smart home speaker . Something that surprised a majority of them also . 

 These insights would not have been realised if we had n’t used a design thinking approach . The   learning launch , provided context to a lot of unknowns and uncertainty for both us and the testers   using it . 

 1 . Approach 

 Next time , in our second learning launch - I would love to give this learning launch even more   context by having it in people ’s homes for an extended trial period . It would be interesting to see   how perceptions and use change over time – does it become more valuable and appealing or does   the novelty wear off and it just becomes bothersome . 

 The design thinking approach , has provided quick insights and learning in a cost effective way that   would not have been possible with our previous approach to product development . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Learning Launch 

 1 . Challenge 

 I work for an organisation that provides medical alarms to the ageing population . While our devices   serve our current clients well , we know that Baby Boomers are more technically savvy and have an   increased level of expectations around what their alarm device should be able to do . 

 Our stakeholders were keen to combine a number of IoT devices in the home along with a wearable   biometric device as a full solution . Our challenge was to identify whether Baby Boomers feel   comfortable having this level of technology in their home and whether they have a preference for   smart monitoring over the traditional monitoring and medical alarm hardware . 

 2 . Selection 

 After working through the initial steps of design thinking and coming up with a series of   assumptions , we were ready to run our experiment to test our hypothesis . We felt we needed to   implement a learning launch to be able to observe our testers interact with this technology . 

 According to Axel Ebeling ’s lecture , a learning launch is a small experiment that tests your idea in the   real marketplace .   For our experiment this included a show home set up , a home where all the   devices were on display and could be interacted with in a home like setting . 

 As outlined in Axel Ebeling ’s lecture , we established the following : 

 We had a hypothesis to test :   People aged 60 - 80 would purchase and install an IoT enabled   monitoring solution from us if it allowed them to live safer and longer in their own homes 

 A specific group of customers we called our testers : Baby Boomers aged 60 - 80 living with a chronic   illness that requires support . 

 Identified a specific need / a customer pain : The need to feel safe and protected , both in and out of   their home . 

 An idea meets or solves that need :   A wearable and series of smart home devices to keep them safe   and monitored wherever they were .     As outlined in the lecture we identified that this customer group must feel comfortable having IoT   monitoring technology in their home for this idea to be a good one . If they were not comfortable   and untrusting of it , there is no way it would sell . 

 3 . Application 

 The learning launch tool was selected , because many of our testers had not used ( and some not   heard of ) this technology before and were unfamiliar with IoT. 

 This tool was really effective in seeing how people really feel and act with this technology versus   how they thought they would feel based on their perceptions of what the technology was . Having 

 the ability to hold , test and see results of the technology for themselves gave our testers a reference   and the ability to understand how it would work in their daily lives . 

 Insight 

 Some of our insights included ; 

 The higher the need of the client to feel safe , the less they were concerned about the technology   and its implications including privacy concerns . Surprisingly age and technical ability was not so   much a factor in their feeling towards this technology , this did n’t support our assumption that tech   savvy people would see more value in this product . 

 The higher the need for social interaction also meant more desire towards having this technology in   their homes . Although initially resistant , those suffering from social isolation loved having the ability   to talk with their smart home speaker . Something that surprised a majority of them also . 

 These insights would not have been realised if we had n’t used a design thinking approach . The   learning launch , provided context to a lot of unknowns and uncertainty for both us and the testers   using it . 

 1 . Approach 

 Next time , in our second learning launch - I would love to give this learning launch even more   context by having it in people ’s homes for an extended trial period . It would be interesting to see   how perceptions and use change over time – does it become more valuable and appealing or does   the novelty wear off and it just becomes bothersome . 

 The design thinking approach , has provided quick insights and learning in a cost effective way that   would not have been possible with our previous approach to product development .
### Output: 