Reflection – Visualization 

 Challenge 

 I recently joined a firm that focuses on providing innovation and consulting services . As part of our   working with clients we often like to use the concepts of Design Thinking in our methodology . Recently ,   we worked with a client who is interested in having their customers prolong the use of their services .   Specifically , our client is a provider of moving containers .   When people are looking to change   residences , they could hire a moving company to have movers come to their home , pack up their   belongings into a moving van , transport the belongings to the customer ’s new residence , and move   them into their new house .   Usually , this entire process just takes a few days . 

 Our client provides home movers a different option - Our client delivers a standalone moving container   to their customer ’s home , and it remains in the customer ’s driveway for as long as they like until the   customer has filled it with his / her belongings .   At that time , our client picks up the moving container and   delivers it to the customer ’s new residence for them to unload on their own time schedule .   Once the   container is empty , our client takes it back to their storage facility . 

 Our client is interested in having customers rent the containers for longer time periods , and perhaps   consider the containers to be an option to self - storage units , in addition to being moving containers .   If   customers were to use containers for storage of personal items instead of just for relocation , they could   theoretically rent the containers for months or even years . 

 Selection 

 In meeting with a team of our client ’s mid - level vice presidents , to help them explore new concepts , we   selected visualization as the tool we would use .   We thought that if we could get the executives to draw   their ideas on poster - boards and large pieces of paper , instead of just using words , we could help them   come up with creative solutions .   We provided markers and paper and requested they draw new ways   to use moving containers . 

 Application 

 In an effort to get their creative juices flowing , we told the VP ’s we would be asking them to draw two   different ideas .   For the first round , we asked them to draw their most ludicrous , “ these will get you   fired ” , concepts . During this exercise we saw drawings of moving containers being delivered by   helicopter and by boat ; a robotic self - driving unit with wheels that would fold up underneath for easier   stacking in storage ; keypads for 24 - hour access to their storage facility along with escalators to reach   high - stacked units ; windows on the sides of a unit to see contents inside instead of the usual steel   siding ; a pizza oven built into the side of a unit ; and a unit painted in camouflage to have it blend in   better in a front yard . 

 For the second round , we asked them to draw concepts that were more practical , and they could re- use ideas that could be reasonably implemented from the first round .   Among the ideas brought forth   this time was having artists paint units to have them look more like attractive works of art ; having a   complimentary pizza delivered when a customer relocates their unit ; consideration of workable ways to 

 allow customers access to their units , and having units delivered / removed for customers to briefly   access their unit . 

 Insight 

 By applying the visualization tool , we were able to elicit ideas from our client ’s executives we may not   have been able to get otherwise . We were looking for ways to get customers to think of the moving   units differently as well as how to use them differently .   By using design thinking we were successfully   able to have our client think beyond the traditional use of a moving container and develop creative new   uses , benefits and advantages of renting units . 

 Approach 

 We were pleased with the use of the visualization tool and the outcomes that were achieved . In fact ,   our client intends to prototype a couple of the ideas that were generated .   Specifically , they are going to   have an artist paint a small number of units to see if aesthetic appeal has an impact on rental lengths ,   and they are also going to try providing customers 24 - hour access to their units at one of their facilities   by adding additional staff and security .   In review , we would reuse the visualization tool for the valuable   insights it provided .   However , in addition to working with our client ’s employees , we also think that   doing visualization exercises with an outside research group which include both our client ’s previous   customers , as well as current customers of traditional storage units , we would generate additional   concepts that would be empathetic to the end user . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualization 

 Challenge 

 I recently joined a firm that focuses on providing innovation and consulting services . As part of our   working with clients we often like to use the concepts of Design Thinking in our methodology . Recently ,   we worked with a client who is interested in having their customers prolong the use of their services .   Specifically , our client is a provider of moving containers .   When people are looking to change   residences , they could hire a moving company to have movers come to their home , pack up their   belongings into a moving van , transport the belongings to the customer ’s new residence , and move   them into their new house .   Usually , this entire process just takes a few days . 

 Our client provides home movers a different option - Our client delivers a standalone moving container   to their customer ’s home , and it remains in the customer ’s driveway for as long as they like until the   customer has filled it with his / her belongings .   At that time , our client picks up the moving container and   delivers it to the customer ’s new residence for them to unload on their own time schedule .   Once the   container is empty , our client takes it back to their storage facility . 

 Our client is interested in having customers rent the containers for longer time periods , and perhaps   consider the containers to be an option to self - storage units , in addition to being moving containers .   If   customers were to use containers for storage of personal items instead of just for relocation , they could   theoretically rent the containers for months or even years . 

 Selection 

 In meeting with a team of our client ’s mid - level vice presidents , to help them explore new concepts , we   selected visualization as the tool we would use .   We thought that if we could get the executives to draw   their ideas on poster - boards and large pieces of paper , instead of just using words , we could help them   come up with creative solutions .   We provided markers and paper and requested they draw new ways   to use moving containers . 

 Application 

 In an effort to get their creative juices flowing , we told the VP ’s we would be asking them to draw two   different ideas .   For the first round , we asked them to draw their most ludicrous , “ these will get you   fired ” , concepts . During this exercise we saw drawings of moving containers being delivered by   helicopter and by boat ; a robotic self - driving unit with wheels that would fold up underneath for easier   stacking in storage ; keypads for 24 - hour access to their storage facility along with escalators to reach   high - stacked units ; windows on the sides of a unit to see contents inside instead of the usual steel   siding ; a pizza oven built into the side of a unit ; and a unit painted in camouflage to have it blend in   better in a front yard . 

 For the second round , we asked them to draw concepts that were more practical , and they could re- use ideas that could be reasonably implemented from the first round .   Among the ideas brought forth   this time was having artists paint units to have them look more like attractive works of art ; having a   complimentary pizza delivered when a customer relocates their unit ; consideration of workable ways to 

 allow customers access to their units , and having units delivered / removed for customers to briefly   access their unit . 

 Insight 

 By applying the visualization tool , we were able to elicit ideas from our client ’s executives we may not   have been able to get otherwise . We were looking for ways to get customers to think of the moving   units differently as well as how to use them differently .   By using design thinking we were successfully   able to have our client think beyond the traditional use of a moving container and develop creative new   uses , benefits and advantages of renting units . 

 Approach 

 We were pleased with the use of the visualization tool and the outcomes that were achieved . In fact ,   our client intends to prototype a couple of the ideas that were generated .   Specifically , they are going to   have an artist paint a small number of units to see if aesthetic appeal has an impact on rental lengths ,   and they are also going to try providing customers 24 - hour access to their units at one of their facilities   by adding additional staff and security .   In review , we would reuse the visualization tool for the valuable   insights it provided .   However , in addition to working with our client ’s employees , we also think that   doing visualization exercises with an outside research group which include both our client ’s previous   customers , as well as current customers of traditional storage units , we would generate additional   concepts that would be empathetic to the end user .
### Output: 