Mind Mapping 

 Challenge 

 I work in a logistics environment , where I am entrusted with handling the company ’s data while   trying to make sense out of it . One of the common challenges in this environment is meeting and   exceeding our business partners , more precisely , our customer expectations . To exceed customer   expectations , we needed to maintain regular communications which discuss our business needs ,   processes , plans , forecast and as well as the customer ’s .   Next , we have to make appropriate   implementations and find out from our customers what they make of recent advancements , to   determine their levels of satisfaction . Some of the key challenges that needed to be resolved   included making timely deliveries , doing regular updates on shipments and stock reports and   constant tracking of cargo to destination . Before taking on design thinking , there used to be   constant complaints and a general sense of dissatisfaction from our customers on the above   challenges , which made most of the employees demotivated and eventually lost focus . Various   attempts , not related to design thinking failed to resolve this issues . There was a clear need to   query every aspect of the organization and get to the root of all this challenges and complaints . 

 Selection 

 The above processes are interdependent and as such I figured that mind mapping was our   choicest tool to exceeding the expectations of our customers and business partners . It could also   create a unique sense of determination and motivation to my team members . This decision was   arrived at after researching on various tools which compared their relevance to the business   environment . The fact that a mind map allows us to scale and sift through various pieces of data   and information to create meaning and useful patterns , meant that we had already found the first   piece of the puzzle . Due to the nature of our business , we amass a lot of information and data   which can be organized for different outcomes . 

 Application 

 From the large pool of data , gathered from daily operations reports , client ’s feedback system ,   partners and our analytics and research team , I was able to establish a team to sort through the   data and establish all sorts of patterns and behaviors from all stakeholders . After an almost   thorough and detailed analysis , patterns started to emerge and of notable concern was the   following . 

 Maintaining constant communication channels , to provide regular updates , was a huge problem   from within the organization and whose effects spilled over to most of our business partners ,   who in turn could not understand why we could n’t deliver as promised .   The data also revealed   that the kind of disconnect and lack of a smooth flow in information sharing , resulted in time   wastage , lack of accountability , lack of motivation and as a result , presented a heavy burden in   terms of detention and demurrage costs . Poor communication in our business is a huge problem   which many , including our business partners fail to understand its cost implications . 

 All the information gathered from the data analyzed seemed to point at communication blunders   running from little or no communication to excessive and confusing information . We also noted 

 that most communications were initiated internally by our team members and therefore , resolved   to restructure our information processes , to enable us achieve our goal of exceeding customer   satisfaction . Of importance to highlight , is the fact that we were unable to link our misfortunes to   our business partners since every piece of evidence pointed to our own undoing . 

 Insight 

 Having held a detailed discussion and analysis , we invited our IT department to help create a   new and centralized communications system . In the new system , a customer would make a   request , like ask for shipping quotations from one point to the other and a unique channel would   be opened . This request would be allocated to one person in the relevant department who would   follow it up until we had a successful offer to ship . Once the first person did their part he / she   would mark it as completed , leave comments and pass it on to the next person in the system , who   would initiate the shipping process , and also pass the task along the operations chain . This   channel would remain open to the relevant , parties at various stages , until the last step , which   would be the receipt of payment after invoicing . Managers had the opportunity to monitor every   activity and add inputs wherever they felt necessary . The system also filtered necessary   information tailored in a unique way for every client and sent automated reports . Within the first   month of implementation , we had made astounding discoveries . The system was amazing in   many different ways . It provided a platform whereby customers would get a detailed description   of arising issues which led or could have led to additional costs or savings and employees could   maintain focus on numerous activities on their desks . It also provided a basis where individual   performance could be measured and be held accountable for various outcomes . Managers could   monitor productivity , plan and make worthy appraisals . The company could also align its   marketing activities and budgeting more profitably . 

 Approach 

 Following the huge success from the mind mapping tool , the company has urged me and my   team to incorporate other tools we find appropriate to our business environment . This is a great   opportunity for transformation , considering the lessons learned in the design thinking course . I   am really excited and ca n’t wait to enlighten my team on everything I have learnt and most of all   get them ready to introduce the learning launch tool , in our perishables business unit . A good   percentage of this business unit relies on exhibitions organized from time to time to grow it . It   also demands that we constantly , seek new and innovative ways and technology for sustainability   and competitiveness . For this upcoming task , I really find the learning launch tool best suited to   move the revenue needle up . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping 

 Challenge 

 I work in a logistics environment , where I am entrusted with handling the company ’s data while   trying to make sense out of it . One of the common challenges in this environment is meeting and   exceeding our business partners , more precisely , our customer expectations . To exceed customer   expectations , we needed to maintain regular communications which discuss our business needs ,   processes , plans , forecast and as well as the customer ’s .   Next , we have to make appropriate   implementations and find out from our customers what they make of recent advancements , to   determine their levels of satisfaction . Some of the key challenges that needed to be resolved   included making timely deliveries , doing regular updates on shipments and stock reports and   constant tracking of cargo to destination . Before taking on design thinking , there used to be   constant complaints and a general sense of dissatisfaction from our customers on the above   challenges , which made most of the employees demotivated and eventually lost focus . Various   attempts , not related to design thinking failed to resolve this issues . There was a clear need to   query every aspect of the organization and get to the root of all this challenges and complaints . 

 Selection 

 The above processes are interdependent and as such I figured that mind mapping was our   choicest tool to exceeding the expectations of our customers and business partners . It could also   create a unique sense of determination and motivation to my team members . This decision was   arrived at after researching on various tools which compared their relevance to the business   environment . The fact that a mind map allows us to scale and sift through various pieces of data   and information to create meaning and useful patterns , meant that we had already found the first   piece of the puzzle . Due to the nature of our business , we amass a lot of information and data   which can be organized for different outcomes . 

 Application 

 From the large pool of data , gathered from daily operations reports , client ’s feedback system ,   partners and our analytics and research team , I was able to establish a team to sort through the   data and establish all sorts of patterns and behaviors from all stakeholders . After an almost   thorough and detailed analysis , patterns started to emerge and of notable concern was the   following . 

 Maintaining constant communication channels , to provide regular updates , was a huge problem   from within the organization and whose effects spilled over to most of our business partners ,   who in turn could not understand why we could n’t deliver as promised .   The data also revealed   that the kind of disconnect and lack of a smooth flow in information sharing , resulted in time   wastage , lack of accountability , lack of motivation and as a result , presented a heavy burden in   terms of detention and demurrage costs . Poor communication in our business is a huge problem   which many , including our business partners fail to understand its cost implications . 

 All the information gathered from the data analyzed seemed to point at communication blunders   running from little or no communication to excessive and confusing information . We also noted 

 that most communications were initiated internally by our team members and therefore , resolved   to restructure our information processes , to enable us achieve our goal of exceeding customer   satisfaction . Of importance to highlight , is the fact that we were unable to link our misfortunes to   our business partners since every piece of evidence pointed to our own undoing . 

 Insight 

 Having held a detailed discussion and analysis , we invited our IT department to help create a   new and centralized communications system . In the new system , a customer would make a   request , like ask for shipping quotations from one point to the other and a unique channel would   be opened . This request would be allocated to one person in the relevant department who would   follow it up until we had a successful offer to ship . Once the first person did their part he / she   would mark it as completed , leave comments and pass it on to the next person in the system , who   would initiate the shipping process , and also pass the task along the operations chain . This   channel would remain open to the relevant , parties at various stages , until the last step , which   would be the receipt of payment after invoicing . Managers had the opportunity to monitor every   activity and add inputs wherever they felt necessary . The system also filtered necessary   information tailored in a unique way for every client and sent automated reports . Within the first   month of implementation , we had made astounding discoveries . The system was amazing in   many different ways . It provided a platform whereby customers would get a detailed description   of arising issues which led or could have led to additional costs or savings and employees could   maintain focus on numerous activities on their desks . It also provided a basis where individual   performance could be measured and be held accountable for various outcomes . Managers could   monitor productivity , plan and make worthy appraisals . The company could also align its   marketing activities and budgeting more profitably . 

 Approach 

 Following the huge success from the mind mapping tool , the company has urged me and my   team to incorporate other tools we find appropriate to our business environment . This is a great   opportunity for transformation , considering the lessons learned in the design thinking course . I   am really excited and ca n’t wait to enlighten my team on everything I have learnt and most of all   get them ready to introduce the learning launch tool , in our perishables business unit . A good   percentage of this business unit relies on exhibitions organized from time to time to grow it . It   also demands that we constantly , seek new and innovative ways and technology for sustainability   and competitiveness . For this upcoming task , I really find the learning launch tool best suited to   move the revenue needle up .
### Output: 