Reflection - Bekim Campanelli - Mind Mapping 

 Challenge & Selection     I currently work on innovation projects for the real estate market . And in our projects , data 

 structuring , process evaluation and journey were crucial to finding solutions to the complex 

 problems experienced by property owners .     We used the Design Thinking methodology to understand in depth what were the pains and 

 frictions that homeowners felt during the sale or lease negotiation process . In this process 

 we started by conducting open interviews with different groups and people . This work 

 generated a lot of information : testimonials , feelings , comments , perceptions , experiences , 

 etc . And everything needed to be evaluated and mined to generate the insights to continue 

 the process of ideation of prototypes to improve the customer experience .     At that time , our team used the Mind Map and CSD Matrix model to see the opportunities we 

 had to work with projects on the client 's journey .     Application     I used Google Forms to develop surveys with the homeowners to assess the points of 

 friction and understand their feelings , needs and pains regarding real estate transactions .     The survey responses were organized in Excel to work on mining and grouping the insights . 

 This information was dynamically discussed with the leaders of the company 's customer 

 contact sectors , where we had the objective of filling out the CSD Matrix to find priorities for 

 execution and open questions for further research .     This information was evaluated by the Design Thinking and Innovation team to build the 

 Mind Map of the homeowners , exploring each point of contact , each insight , each need . With 

 this structure , the prototyping team was able to understand the Jobs to be Done of the 

 property owners and create the new operation thesis of real estate businesses .     This work provided the creation of an intelligence platform about property owners where we 

 have some indicators being constantly mapped : types of personas , types of products , 

 customer journey , points of friction , jobs to be done and so on .     Insight & Approach     What I learned by conducting these dynamics and research for the development of new 

 services and products for the company was that contact with the customer is of paramount 

 importance in order to be able to design the Mind Map of their relationships and demands .     Using methods and dynamics of interaction with company leaders is also essential in the 

 process , as it is through them that we will prototype the solutions and tests with the 

 operation of each area of ​the company . 

 This process is very rich , as it generates the discussion of really vulnerable points in the 

 operation and sensitive to the customer .     It is worth noting that the work is not simple , as it requires a large volume of information , and 

 diversified so that the sample of the customer base is not superficial for analysis .     The combination of research , customer data and CSD matrix made the production of the 

 Mind Map very efficient and clear , the information and flows were well executed and allowed 

 us to prototype good projects for each situation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Bekim Campanelli
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Bekim Campanelli - Mind Mapping 

 Challenge & Selection     I currently work on innovation projects for the real estate market . And in our projects , data 

 structuring , process evaluation and journey were crucial to finding solutions to the complex 

 problems experienced by property owners .     We used the Design Thinking methodology to understand in depth what were the pains and 

 frictions that homeowners felt during the sale or lease negotiation process . In this process 

 we started by conducting open interviews with different groups and people . This work 

 generated a lot of information : testimonials , feelings , comments , perceptions , experiences , 

 etc . And everything needed to be evaluated and mined to generate the insights to continue 

 the process of ideation of prototypes to improve the customer experience .     At that time , our team used the Mind Map and CSD Matrix model to see the opportunities we 

 had to work with projects on the client 's journey .     Application     I used Google Forms to develop surveys with the homeowners to assess the points of 

 friction and understand their feelings , needs and pains regarding real estate transactions .     The survey responses were organized in Excel to work on mining and grouping the insights . 

 This information was dynamically discussed with the leaders of the company 's customer 

 contact sectors , where we had the objective of filling out the CSD Matrix to find priorities for 

 execution and open questions for further research .     This information was evaluated by the Design Thinking and Innovation team to build the 

 Mind Map of the homeowners , exploring each point of contact , each insight , each need . With 

 this structure , the prototyping team was able to understand the Jobs to be Done of the 

 property owners and create the new operation thesis of real estate businesses .     This work provided the creation of an intelligence platform about property owners where we 

 have some indicators being constantly mapped : types of personas , types of products , 

 customer journey , points of friction , jobs to be done and so on .     Insight & Approach     What I learned by conducting these dynamics and research for the development of new 

 services and products for the company was that contact with the customer is of paramount 

 importance in order to be able to design the Mind Map of their relationships and demands .     Using methods and dynamics of interaction with company leaders is also essential in the 

 process , as it is through them that we will prototype the solutions and tests with the 

 operation of each area of ​the company . 

 This process is very rich , as it generates the discussion of really vulnerable points in the 

 operation and sensitive to the customer .     It is worth noting that the work is not simple , as it requires a large volume of information , and 

 diversified so that the sample of the customer base is not superficial for analysis .     The combination of research , customer data and CSD matrix made the production of the 

 Mind Map very efficient and clear , the information and flows were well executed and allowed 

 us to prototype good projects for each situation .
### Output: 