Innovate Product ’s Theme through Design Thinking      Challenge    I am a member of my organization ’s Concept Department and my / our challenge is to design theme   for product ( Toy ) in order to increase sales and revenue in the market . We need to decide how we   want to present something unique and trendy in our toys to attract people and increase our market   share in that product line .   The project scope includes the six employees of my department , as well as the marketing & sales   department , with whom we work closely . The project is limited to internal resources ( i.e. , budget   and employee time ) . The project should not exceed 60 business days . We need to provide solid   proof of validation of our new concept within time line . We will focus on trying to discover what is   considered to be problematic or inappropriate in theme .      Selection    Our team has already gone through several design thinking activities / tools , so we are ready to try   the learning launch tool . The learning launch is an experiment meant to quickly test an idea and   prototype which is best to suit in our local markets .     Application    For our first learning launch , we focused on local music and local songs in our toy instead of English   rhymes .    For our second learning launch , we place spiritual songs and music of famous locally or viral or in   trend at present in our toy .    For our Third learning launch , we focused on enclosure/ package and body of toy . We mould part of   body in local hero ’s face and place their stickers around package/ enclosure and play local viral/   famous song . Similarly we mould part of body in local god ’s face or spiritual signs and place stickers   around package/ enclosure and store spiritual famous songs to play while kids play them .    Our team completed an anonymous survey . Our marketing department and sales department also   completed an anonymous survey . Our stock holders also conducted survey . The surveys included   questions about our new , proposed themes , understanding the feelings and feedback . These were   conducted within a one - week timeframe at each launch .      Insight    By applying the learning launch tool , our team identified our assumptions and designed launches to   test these assumptions . We found kids are more attached toward local known personality . Their   grandparents/ parents go for spiritual toys .     Approach    We found that the learning launch is the tool applicable in our future products too . It ’s very effective   as you can see its result in short time . We have decided to go for toys based on local personalities ,   song and music theme . We keep our spiritual theme idea for future products . We will identify such   character , heroes , music , songs etc . in trend in each territories/ city/ state of our country . We will go   with learning launch approach and take decision in each territories/ city/ state of our country . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Innovate Product ’s Theme through Design Thinking      Challenge    I am a member of my organization ’s Concept Department and my / our challenge is to design theme   for product ( Toy ) in order to increase sales and revenue in the market . We need to decide how we   want to present something unique and trendy in our toys to attract people and increase our market   share in that product line .   The project scope includes the six employees of my department , as well as the marketing & sales   department , with whom we work closely . The project is limited to internal resources ( i.e. , budget   and employee time ) . The project should not exceed 60 business days . We need to provide solid   proof of validation of our new concept within time line . We will focus on trying to discover what is   considered to be problematic or inappropriate in theme .      Selection    Our team has already gone through several design thinking activities / tools , so we are ready to try   the learning launch tool . The learning launch is an experiment meant to quickly test an idea and   prototype which is best to suit in our local markets .     Application    For our first learning launch , we focused on local music and local songs in our toy instead of English   rhymes .    For our second learning launch , we place spiritual songs and music of famous locally or viral or in   trend at present in our toy .    For our Third learning launch , we focused on enclosure/ package and body of toy . We mould part of   body in local hero ’s face and place their stickers around package/ enclosure and play local viral/   famous song . Similarly we mould part of body in local god ’s face or spiritual signs and place stickers   around package/ enclosure and store spiritual famous songs to play while kids play them .    Our team completed an anonymous survey . Our marketing department and sales department also   completed an anonymous survey . Our stock holders also conducted survey . The surveys included   questions about our new , proposed themes , understanding the feelings and feedback . These were   conducted within a one - week timeframe at each launch .      Insight    By applying the learning launch tool , our team identified our assumptions and designed launches to   test these assumptions . We found kids are more attached toward local known personality . Their   grandparents/ parents go for spiritual toys .     Approach    We found that the learning launch is the tool applicable in our future products too . It ’s very effective   as you can see its result in short time . We have decided to go for toys based on local personalities ,   song and music theme . We keep our spiritual theme idea for future products . We will identify such   character , heroes , music , songs etc . in trend in each territories/ city/ state of our country . We will go   with learning launch approach and take decision in each territories/ city/ state of our country .
### Output: 