Design Thinking for Innovation 

 In order to perform in this hectic and busy world , people need to be full of energy at most of their   part of the day . Bit - A - Min is an energy bar made up by using ingredients such as whey protein ,   granola , oats , and many other healthy ingredients designed to give the consumer a quick surge of   energy with a satisfaction to your taste buds and hunger cravings . It is available in different flavor   variants such as Bit - A- Min Caramel , Bit - A - Min Milk , Bit - A - Min peanut butter . 

 The main problem Bit - A - Min solves is that it provides instant energy and is also great in taste .   This energy bar gives people energy to keep up with their daily activity without the need of extra   sugar , thus ensuring goodness of nutrients without compromising on energy . Along with instant   energy , it satisfies craving and acts as meal replacement option . It ’s an option for snacks on the   go . 

 A story board is selected to address the challenge of creating awareness and selling to people . 

 Lazy Office Employee - This advertisement portrayed a lazy employee -Steve who hates going to   the job early in the morning . This is a very common scenario where employees find it very hard to   attend early morning jobs and meetings . Steve could be seen feeling drowsy and tired during the   working hours . Coincidently , The Manager catches him watching animal videos and not working   on the submission which is due tomorrow . After a heated conversation and scolding from the   manager , Steve feels lost , demotivated and de - energized . This is when his colleague Vibhor offers   him “ Bit - A - min ” energy bar . Steve consumes the energy bar and works all night long to make the   submission before due time . 

 Appeal - The advertisement showcases a very common scenario . The daily routine , pun and humor   establishes a direct connection with the target customers . 

 Supermarkets and other retail outlets are important for our strategy since this is where a majority   of customers will experience the product , hence , to understand the effectiveness of our ad   campaign , we ’ll collect store data of the sales of Bit - A - min as well as other products in our   competitive landscape . This will allow us to check if the exposure / placement of the energy bar   needs to be tweaked . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation 

 In order to perform in this hectic and busy world , people need to be full of energy at most of their   part of the day . Bit - A - Min is an energy bar made up by using ingredients such as whey protein ,   granola , oats , and many other healthy ingredients designed to give the consumer a quick surge of   energy with a satisfaction to your taste buds and hunger cravings . It is available in different flavor   variants such as Bit - A- Min Caramel , Bit - A - Min Milk , Bit - A - Min peanut butter . 

 The main problem Bit - A - Min solves is that it provides instant energy and is also great in taste .   This energy bar gives people energy to keep up with their daily activity without the need of extra   sugar , thus ensuring goodness of nutrients without compromising on energy . Along with instant   energy , it satisfies craving and acts as meal replacement option . It ’s an option for snacks on the   go . 

 A story board is selected to address the challenge of creating awareness and selling to people . 

 Lazy Office Employee - This advertisement portrayed a lazy employee -Steve who hates going to   the job early in the morning . This is a very common scenario where employees find it very hard to   attend early morning jobs and meetings . Steve could be seen feeling drowsy and tired during the   working hours . Coincidently , The Manager catches him watching animal videos and not working   on the submission which is due tomorrow . After a heated conversation and scolding from the   manager , Steve feels lost , demotivated and de - energized . This is when his colleague Vibhor offers   him “ Bit - A - min ” energy bar . Steve consumes the energy bar and works all night long to make the   submission before due time . 

 Appeal - The advertisement showcases a very common scenario . The daily routine , pun and humor   establishes a direct connection with the target customers . 

 Supermarkets and other retail outlets are important for our strategy since this is where a majority   of customers will experience the product , hence , to understand the effectiveness of our ad   campaign , we ’ll collect store data of the sales of Bit - A - min as well as other products in our   competitive landscape . This will allow us to check if the exposure / placement of the energy bar   needs to be tweaked .
### Output: 