Challenge 

 My company sources for and distributes niche and other lesser - known brands of alcoholic . We   are a B2B business and our customers are restaurants , bars , and retail shops at shopping malls . 

 Although our customers are businesses , I understand the importance of fully meeting the needs   of our customers ’ customers – end - consumers of alcoholic drinks – who are people like you and   me who visit restaurants and bars . 

 The challenge I face is correctly identifying what products to source for that customers would   like . As our suppliers require a large minimum order quantity for each new order ( as the order   will have to be shipped from overseas and a large order is required to cover the high fixed   shipping costs ) , we take on the risk of ending up with a large quantity of unsold drinks if they   turn out to be unpopular with customers . 

 Thus , I need a lower - cost method of gauging customer responses without the need to place a   large order . 

 Selection 

 I was inspired by the IBM Story in Week 4 of the course , and wanted to conduct a learning   launch using the same concept – conducting an experimental experience to find out what was   the best way to engage customers and get their feedback . 

 Application - Learning Launch 1 

 The first learning launch was my company organizing a tasting event at the supplier ’s   manufacturing premises . The supplier was located overseas so we had to fly in for the event . As   we wanted to keep the cost as low as feasible , we flew only our biggest customers ( the owners   of restaurants and bars ) to the event . We also allowed them to bring 3 of their customers , who   were long - time regulars of their restaurants and bars . This event also served as a reward for   their most loyal customers . 

 At the tasting event , my business customers and their customers were able to try out a wide   range of alcoholic drinks , and served as an excellent platform for all parties to exchange views   about consumer preferences . 

 Insight 

 The key learning point was that our customers preferred to try out a wide range of products at   the same time , and although they may not place an order immediately , the will keep in mind   those products they liked an place an order later . This was because consumer tastes change   rapidly , and the popularity of certain types of products comes in waves . So even if our 

 customers thought that a product was good , it may not be the right time to launch the product   locally yet , thus the delayed orders . 

 Application and Insight - Learning launch 2 

 After the first learning launch , we implemented a second learning launch . Due to the success of   the first learning launch , our suppliers were convinced of the value of having such tasting   events . This time , our suppliers agreed to supply us with small quantities of a wide range of   alcoholic drinks , and the tasting event would be held locally , so that more of our customers   could attend . 

 This was not standard industry practice , as the shipping charges were still fixed and they would   incur an initial loss , but with our first learning launch , our suppliers were fully convinced of the   longer - term benefits of having tasting events . The tasting event was a hit among our customers ,   and we intend to continue with such tasting events in the future . 

 Approach 

 With the success of the two learning launches , we are currently thinking of ways to add more   value to our business customers , particularly restaurants . Restaurants also have new product   launches ( eg . new dishes or desserts ) and we are tying up with them to do a joint tasting event   featuring their new dishes and our range of alcoholic drinks that we are considering bringing   into the local market . 

 This approach could better engage the restaurants ’ patrons , as they not only have new food to   try , but also an exclusive range of alcoholic drinks not currently available in the local market .   We are very excited to conducting our third learning launch in the near future ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 My company sources for and distributes niche and other lesser - known brands of alcoholic . We   are a B2B business and our customers are restaurants , bars , and retail shops at shopping malls . 

 Although our customers are businesses , I understand the importance of fully meeting the needs   of our customers ’ customers – end - consumers of alcoholic drinks – who are people like you and   me who visit restaurants and bars . 

 The challenge I face is correctly identifying what products to source for that customers would   like . As our suppliers require a large minimum order quantity for each new order ( as the order   will have to be shipped from overseas and a large order is required to cover the high fixed   shipping costs ) , we take on the risk of ending up with a large quantity of unsold drinks if they   turn out to be unpopular with customers . 

 Thus , I need a lower - cost method of gauging customer responses without the need to place a   large order . 

 Selection 

 I was inspired by the IBM Story in Week 4 of the course , and wanted to conduct a learning   launch using the same concept – conducting an experimental experience to find out what was   the best way to engage customers and get their feedback . 

 Application - Learning Launch 1 

 The first learning launch was my company organizing a tasting event at the supplier ’s   manufacturing premises . The supplier was located overseas so we had to fly in for the event . As   we wanted to keep the cost as low as feasible , we flew only our biggest customers ( the owners   of restaurants and bars ) to the event . We also allowed them to bring 3 of their customers , who   were long - time regulars of their restaurants and bars . This event also served as a reward for   their most loyal customers . 

 At the tasting event , my business customers and their customers were able to try out a wide   range of alcoholic drinks , and served as an excellent platform for all parties to exchange views   about consumer preferences . 

 Insight 

 The key learning point was that our customers preferred to try out a wide range of products at   the same time , and although they may not place an order immediately , the will keep in mind   those products they liked an place an order later . This was because consumer tastes change   rapidly , and the popularity of certain types of products comes in waves . So even if our 

 customers thought that a product was good , it may not be the right time to launch the product   locally yet , thus the delayed orders . 

 Application and Insight - Learning launch 2 

 After the first learning launch , we implemented a second learning launch . Due to the success of   the first learning launch , our suppliers were convinced of the value of having such tasting   events . This time , our suppliers agreed to supply us with small quantities of a wide range of   alcoholic drinks , and the tasting event would be held locally , so that more of our customers   could attend . 

 This was not standard industry practice , as the shipping charges were still fixed and they would   incur an initial loss , but with our first learning launch , our suppliers were fully convinced of the   longer - term benefits of having tasting events . The tasting event was a hit among our customers ,   and we intend to continue with such tasting events in the future . 

 Approach 

 With the success of the two learning launches , we are currently thinking of ways to add more   value to our business customers , particularly restaurants . Restaurants also have new product   launches ( eg . new dishes or desserts ) and we are tying up with them to do a joint tasting event   featuring their new dishes and our range of alcoholic drinks that we are considering bringing   into the local market . 

 This approach could better engage the restaurants ’ patrons , as they not only have new food to   try , but also an exclusive range of alcoholic drinks not currently available in the local market .   We are very excited to conducting our third learning launch in the near future !
### Output: 