Visualization process on demand generation 

 1 . Challenge 

 I work in a professional service Company and my mission is to improve the demand generation and   selling process within the company itself .   Improving this process means improving the number of leads generated from each action and   eventually improve the global success rate of the process ( number of closed contracts ) . 

 2 . Selection 

 As a first step , I began thinking what is the best tool to understand the whole process , demand   generation is a kind of sequential process with data flowing between several actors .    I thought that the best tool was to draw data flow information diagram in which all the actors are   represented .      I think it is the best way to understand the problem we are facing and a very good and interactive way to   add new steps or variants to flow .      One diagram is faster to make compared to a wordy document that nobody will read .   At the end , once diagram is finished , people from the different areas can easily understand the flow and   find possible way to improve it .   Every time we try to explain the diagram to different people can cause many different points of view about   the problem .      Involving all the different actors in the process and drawing a complete vision from all of them , one   problem , different points of view , different opinions , and different pains , to achieve common solutions .     This is the first step to carry out before attempting to identify and define possible solutions to the   problem .   If this tool is used correctly it can be used in the subsequents stages ( What - If , What - Wows , and What- Works ) as a starting point . 

 3 .   Application 

 I start the process studying the existing material and trying to understand the demand generation and   sale process    I use existing material to develop the process the existing material are procedural documents , training   materials and marketing materials .    I include also some statistics about the demand generation process :   Number of actions , leads   generated , opportunities , closed contract . All this information is   available in the company .   Once the diagram is ready I copy the picture on my iPAD so it can be easily stored projected   and   transmitted      For the activity , I took some people involved in the selling process each representing a role in the lead   management process . 

 Each member receives a copy of the initial process diagram and all of them will see the diagram   projected to the wall , so they can interactively draw on directly using my IPad , or use post it notes to   make comments .       I give them three - four questions to answer , such as : 

    Is the lead generation and selling process represented correctly ?       What would you change about the diagram to make it more representative ? 

    What are the key relationships that between people and areas that drive the process ? 

    What other problems are you facing while trying to map the selling process to this diagram ? 

 I give them some minutes to discuss the questions and mark up the diagram .       After the whole interviews are finished I can make a resume of all different meeting and create a   common view . 

 4 . Insight 

 Using this exercise meeting people are guided to reflect into the process that are following every day   and it will help them on understanding of the problem they are working to solve .      During this meeting there is a mix of mutual learning process : 

 -   I will get a deeper understanding of the process 

 -   They organize their mindset on the demand generation process 

 This mix of mutual learning process is called as shared insights and shared learning .     The global vision of the different diagram layers gives the diverse group of involved people a focal point for   discussion that allows them to share their point of view and this is the first step in detecting potential root   causes of their problems .      Stakeholder involved in the leading process every day now they can see the process itself from a different   point of view and get new perspective : they   focus and actively participating in the idea .    They can quickly identify where they are in the diagram – or if they are missing and if they are missing   something . 

 5 . Approach 

 I will always prefer a visualization tool in the future to begin a DT process : 

 1 . It is very fast and direct .   2 . The diagram helps to identify the whole process in detail    3 . It is a perfect starting point and will be the common base for the next steps . 

 After saying that I must point out that there are a lot of visualization tools that can be chosen : straw man   graphic , flow chart like diagram , information flow diagram , etc .    There is no perfect diagram for representing any kind process , depending on the kind of challenge and   process to analyze I would choose one type of diagram rather than other . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization process on demand generation 

 1 . Challenge 

 I work in a professional service Company and my mission is to improve the demand generation and   selling process within the company itself .   Improving this process means improving the number of leads generated from each action and   eventually improve the global success rate of the process ( number of closed contracts ) . 

 2 . Selection 

 As a first step , I began thinking what is the best tool to understand the whole process , demand   generation is a kind of sequential process with data flowing between several actors .    I thought that the best tool was to draw data flow information diagram in which all the actors are   represented .      I think it is the best way to understand the problem we are facing and a very good and interactive way to   add new steps or variants to flow .      One diagram is faster to make compared to a wordy document that nobody will read .   At the end , once diagram is finished , people from the different areas can easily understand the flow and   find possible way to improve it .   Every time we try to explain the diagram to different people can cause many different points of view about   the problem .      Involving all the different actors in the process and drawing a complete vision from all of them , one   problem , different points of view , different opinions , and different pains , to achieve common solutions .     This is the first step to carry out before attempting to identify and define possible solutions to the   problem .   If this tool is used correctly it can be used in the subsequents stages ( What - If , What - Wows , and What- Works ) as a starting point . 

 3 .   Application 

 I start the process studying the existing material and trying to understand the demand generation and   sale process    I use existing material to develop the process the existing material are procedural documents , training   materials and marketing materials .    I include also some statistics about the demand generation process :   Number of actions , leads   generated , opportunities , closed contract . All this information is   available in the company .   Once the diagram is ready I copy the picture on my iPAD so it can be easily stored projected   and   transmitted      For the activity , I took some people involved in the selling process each representing a role in the lead   management process . 

 Each member receives a copy of the initial process diagram and all of them will see the diagram   projected to the wall , so they can interactively draw on directly using my IPad , or use post it notes to   make comments .       I give them three - four questions to answer , such as : 

    Is the lead generation and selling process represented correctly ?       What would you change about the diagram to make it more representative ? 

    What are the key relationships that between people and areas that drive the process ? 

    What other problems are you facing while trying to map the selling process to this diagram ? 

 I give them some minutes to discuss the questions and mark up the diagram .       After the whole interviews are finished I can make a resume of all different meeting and create a   common view . 

 4 . Insight 

 Using this exercise meeting people are guided to reflect into the process that are following every day   and it will help them on understanding of the problem they are working to solve .      During this meeting there is a mix of mutual learning process : 

 -   I will get a deeper understanding of the process 

 -   They organize their mindset on the demand generation process 

 This mix of mutual learning process is called as shared insights and shared learning .     The global vision of the different diagram layers gives the diverse group of involved people a focal point for   discussion that allows them to share their point of view and this is the first step in detecting potential root   causes of their problems .      Stakeholder involved in the leading process every day now they can see the process itself from a different   point of view and get new perspective : they   focus and actively participating in the idea .    They can quickly identify where they are in the diagram – or if they are missing and if they are missing   something . 

 5 . Approach 

 I will always prefer a visualization tool in the future to begin a DT process : 

 1 . It is very fast and direct .   2 . The diagram helps to identify the whole process in detail    3 . It is a perfect starting point and will be the common base for the next steps . 

 After saying that I must point out that there are a lot of visualization tools that can be chosen : straw man   graphic , flow chart like diagram , information flow diagram , etc .    There is no perfect diagram for representing any kind process , depending on the kind of challenge and   process to analyze I would choose one type of diagram rather than other .
### Output: 