Design Thinking for Innovation 

 Final assignment prepared by Borz Melnik 

 Challenge : Significantly increase sales of Healthcare IT product line in Russia at   minimum cost and fast . 

  My goal is to increase sales of Healthcare IT product line sales in Russia .    I need fast result and do not have budgets for marketing ... 

 Selection : of the tool to test idea 

 To overcome challenge I have idea I wanted to test . 

  I have information that up to 30 % of demo shows of Healthcare IT are finalized with 

 sales . 

  My idea is if we want to have quickly more sales at limited marketing budget – we 

 need significantly increase amount of demos and minimize cost of per 1 demo . 

 Selected tool 

  I used learning launch tool ( presented by Michael Ott at lesson 4 ) .    I selected this tool as I need fast , cheap experiment to test my Idea . 

 1 . Application of the tool : 

 First of all we created small diverse team to do experiments and discuss main ideas . Everyone   have permission to speak freely . We want minimize cost of failure . Also we agreed to mitigate   confirmation biases . 

 Here is what comes out of the discussion . 

  To minimize cost of demo we make application / show to the customer through 

 internet by Application specialist who are based in the office ( NO T&L cost ) 

  To minimize hardware cost we make Healthcare IT application demo available from 

 cloud ( No need to install , just open from customer PC at nay location in Russia ) 

  To increase amount of demos ( grow demo funnel ) we make incentive to sales force 

 where we will pay them % new sales ( no upfront cost and payment from future   margins ) 

  Work with IT companies across Russia who has big sales force to motivate them do 

 demos ( grow demo funnel ) 

 Then we do cost effective and fast test .The logic was to use at maximum resources and   assets already available in the company . 

  We used one workstation available in HCIT Department .    We connect workstation to service server hosted in the office .    We talked to application specialist from other departments and they agree to 

 support customer applications demo at no additional cost . 

  We collect leads from sales and partners and installed make calls to customers with 

 proposal to run demo . 

  We scheduled 10 demos during 2 weeks of time .     We have 2 sales out of 12 demos . 

 Insight 

 Applying the tool allowed to make real experiment and test idea vs real customer needs . It   helped to save huge amount of time compare to B - pan model . We have feedback from   customers and real understanding what works in this model and what could be optimized .   Cost to do this test was 20 K USD – outcome after was 63 K USD in contribution margin . 

 Approach : Describe what you might do differently next time 

 For the next time I think we will be using similar approach as cost of failure is sometimes less   then cost of time spend on creating theoretical models . In the team we have some challenges   to have all people excited to execute test – so for next time we will focus more on engagement   part – so that we have better team dynamics . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Borz Melnik
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation 

 Final assignment prepared by Borz Melnik 

 Challenge : Significantly increase sales of Healthcare IT product line in Russia at   minimum cost and fast . 

  My goal is to increase sales of Healthcare IT product line sales in Russia .    I need fast result and do not have budgets for marketing ... 

 Selection : of the tool to test idea 

 To overcome challenge I have idea I wanted to test . 

  I have information that up to 30 % of demo shows of Healthcare IT are finalized with 

 sales . 

  My idea is if we want to have quickly more sales at limited marketing budget – we 

 need significantly increase amount of demos and minimize cost of per 1 demo . 

 Selected tool 

  I used learning launch tool ( presented by Michael Ott at lesson 4 ) .    I selected this tool as I need fast , cheap experiment to test my Idea . 

 1 . Application of the tool : 

 First of all we created small diverse team to do experiments and discuss main ideas . Everyone   have permission to speak freely . We want minimize cost of failure . Also we agreed to mitigate   confirmation biases . 

 Here is what comes out of the discussion . 

  To minimize cost of demo we make application / show to the customer through 

 internet by Application specialist who are based in the office ( NO T&L cost ) 

  To minimize hardware cost we make Healthcare IT application demo available from 

 cloud ( No need to install , just open from customer PC at nay location in Russia ) 

  To increase amount of demos ( grow demo funnel ) we make incentive to sales force 

 where we will pay them % new sales ( no upfront cost and payment from future   margins ) 

  Work with IT companies across Russia who has big sales force to motivate them do 

 demos ( grow demo funnel ) 

 Then we do cost effective and fast test .The logic was to use at maximum resources and   assets already available in the company . 

  We used one workstation available in HCIT Department .    We connect workstation to service server hosted in the office .    We talked to application specialist from other departments and they agree to 

 support customer applications demo at no additional cost . 

  We collect leads from sales and partners and installed make calls to customers with 

 proposal to run demo . 

  We scheduled 10 demos during 2 weeks of time .     We have 2 sales out of 12 demos . 

 Insight 

 Applying the tool allowed to make real experiment and test idea vs real customer needs . It   helped to save huge amount of time compare to B - pan model . We have feedback from   customers and real understanding what works in this model and what could be optimized .   Cost to do this test was 20 K USD – outcome after was 63 K USD in contribution margin . 

 Approach : Describe what you might do differently next time 

 For the next time I think we will be using similar approach as cost of failure is sometimes less   then cost of time spend on creating theoretical models . In the team we have some challenges   to have all people excited to execute test – so for next time we will focus more on engagement   part – so that we have better team dynamics .
### Output: 