Challenge & Selection 

 I come from a Travel and Tourism background . As I completed with my degree   course in B. Voc Travel and Tourism Management I got an opportunity to work   with a Travel Company which was a start - up . Since it was a start - up , the company   was facing some challenges with respect to customer engagement as well as since   a year the company was not making enough profit because it was not having   strong USP ’s to attract the customers . Basically , the quality was missing . Besides ,   Companies Instagram handle was not maintained professionally there were no   strategies implemented to engage customers . So , I decided make changes for the   betterment of the company . As I thought storytelling would be the perfect tool to   reach out to our customers and gain their attention because since our childhood   stories have been an inseparable part of our lives and in short stories connect   people easily . I discussed this strategy with my seniors and they loved it . 

 Application 

 I started the process by writing blogs about the different tourist destination that   could attract people to our company and so that we can easily connect to potential   customers . I used to write it in such a way that it reflects as a story . Because   people love stories . I had also arranged for one challenge of storytelling for   customer engagement wherein I had asked our followers to write a story of their   favourite destination or their most favourite trip . We had also kept a prize for   three top winners . We had awarded them with a short one - day trip . This was all   about social media engagement . We also had started with podcasts wherein we   introduced different travel enthusiastic and travel professionals to our audience   and asked them to share their travel experiences . Podcasts are also one of the best   ways to reach out to the customers because it ’s a great tool to influence people .   Whereas I also realised that if we could guide our tour guides to describe any   tourist destination as a story telling then it might be a turning point for our   company . I though these changes are essential to increase potential clients . Till   date Tour guides were only explaining and describing about any tourist   destination but they were not able to connect people that why missing in our   company . Afterwards we guided our Tour guides regarding how to engage our   customers through storytelling . Even we conducted several workshops for them .   This was all about the application . 

 Insight and Approach 

 After implementing this practice of storytelling what I realised is it has done   wonders for our company . We are getting so many great feedbacks about our   Instagram page and best thing is from 500 followers we have got a family of five 

 thousand members who keep showering their love towards our company . Blogs   and podcasts did wonders for our company . People were liking our each and every   post and the best thing is most of them were so amazed by our storytelling   technique . We also arrange for different storytelling contest for the travel   enthusiastic because the response that we are getting is phenomenal . Besides our   tour guides are also doing wonders in their respective jobs . In short , we as a   company has set a benchmark in the market . People are amazed with our   marketing techniques and are constantly appreciating our work . 

 I would like to share my gratitude towards coursera for providing this amazing   course for young aspirants . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 I come from a Travel and Tourism background . As I completed with my degree   course in B. Voc Travel and Tourism Management I got an opportunity to work   with a Travel Company which was a start - up . Since it was a start - up , the company   was facing some challenges with respect to customer engagement as well as since   a year the company was not making enough profit because it was not having   strong USP ’s to attract the customers . Basically , the quality was missing . Besides ,   Companies Instagram handle was not maintained professionally there were no   strategies implemented to engage customers . So , I decided make changes for the   betterment of the company . As I thought storytelling would be the perfect tool to   reach out to our customers and gain their attention because since our childhood   stories have been an inseparable part of our lives and in short stories connect   people easily . I discussed this strategy with my seniors and they loved it . 

 Application 

 I started the process by writing blogs about the different tourist destination that   could attract people to our company and so that we can easily connect to potential   customers . I used to write it in such a way that it reflects as a story . Because   people love stories . I had also arranged for one challenge of storytelling for   customer engagement wherein I had asked our followers to write a story of their   favourite destination or their most favourite trip . We had also kept a prize for   three top winners . We had awarded them with a short one - day trip . This was all   about social media engagement . We also had started with podcasts wherein we   introduced different travel enthusiastic and travel professionals to our audience   and asked them to share their travel experiences . Podcasts are also one of the best   ways to reach out to the customers because it ’s a great tool to influence people .   Whereas I also realised that if we could guide our tour guides to describe any   tourist destination as a story telling then it might be a turning point for our   company . I though these changes are essential to increase potential clients . Till   date Tour guides were only explaining and describing about any tourist   destination but they were not able to connect people that why missing in our   company . Afterwards we guided our Tour guides regarding how to engage our   customers through storytelling . Even we conducted several workshops for them .   This was all about the application . 

 Insight and Approach 

 After implementing this practice of storytelling what I realised is it has done   wonders for our company . We are getting so many great feedbacks about our   Instagram page and best thing is from 500 followers we have got a family of five 

 thousand members who keep showering their love towards our company . Blogs   and podcasts did wonders for our company . People were liking our each and every   post and the best thing is most of them were so amazed by our storytelling   technique . We also arrange for different storytelling contest for the travel   enthusiastic because the response that we are getting is phenomenal . Besides our   tour guides are also doing wonders in their respective jobs . In short , we as a   company has set a benchmark in the market . People are amazed with our   marketing techniques and are constantly appreciating our work . 

 I would like to share my gratitude towards coursera for providing this amazing   course for young aspirants .
### Output: 