Challenge- 

 Change is inevitable but growth is optional – John Maxell . I work for a Cruise Company , doing   relatively well for the market I am in which is India . We have been nominated for various awards   across the world especially in India where we have been able to penetrate into hinterlands and get   sales for the company .   In India we have been pioneers in cruising with offerings like Indian Food on   board and free sailing for children below 18 years . Both these concepts are a huge hit with Indian   customers . Having established itself as a prominent global player , our company has now taken up the   challenge to deep penetrate India market by launching cruises sailing from Indian ports . And the   strategy is to get more of the local population sailing on these cruises . This challenge meant that the   India office has to   start concentrating on selling cruising to Indians and convince them to sail in India ?   This would definitely require loads of work and training and may be more staff . They are launching   and moving ships to Indian ports by end of the year and we have to come up with a plan on how are   we going to sell it ?    Questions- Are we prepared ? Will Indians sail in India , as for most of them the   idea of holiday is travelling abroad .   How are we going to change mindsets , not selling was not an   option ? Most of our livelihood ’s depends on this job . 

 Selection- : 

 Since we were given the task to figure out how are we going to get Indians to sail on various   itineraries and dates that have been already decided by the head office . A task force was created and   we started working on our collective ambition for getting Indians to sail in India ( get the extra bonus   and sales , but also remember to delve on it cautiously ) . We started to make use of the Storytelling    tool . To thrive in today ’s ever - changing business environment , companies need to learn how to   remain flexible to meet their customers where they are . Companies that drive through continuous   change are already having a competitive advantage . 

 Application – 

 We started by creating task force and calling it “ Sail in India ” . We got together 30 families and gave   them a presentation of how we were the first ones ever to start cruising in Europe , first ones ever to   introduce Spa on Sea and free sailing for children below 18 years .   Asked them to share their happy   moments with us on the ship and clicked pictures etc with them for social networking websites . 

 With this extension of India sailings , we continue to keep their interest in mind and give them to see   India and they can do it any time as they wo n’t need Visas / passports for it ( which they claimed was   a gruelling process ) . Also , can be planned as a weekend getaway as against months of planning   required for a regular holiday . Post presentation we gave all them questionnaires and a USB drive   with pictures of our ships and ports in India and tentative dates . Meanwhile started launching offers   for families / singles / going to be married etc also included our extended families in great story telling   exercise . The results of the questionnaire were astonishing to say the least . We realised that there   was a large segment of population who did n’t even have a passport and always thought “ Cruising   “ was meant for the rich . We had not even launched prices , but the fact they could “ sail ” in “ big ” ships   in their own country and decide on a vacation whenever made our future clients very excited . There   were some who did n’t like it , we kept them on a back burner for a later time .   But stories around our   ships and legacy and how we are going to support tourism in India , made us and other excited . In   office people were excited that they had something else to sell and they could afford cruising with   their families . 

 Insight and Approach – : 

 Then we tested with the same presentation on a larger sample size and we were happy to see that   clients were coming up with ideas on when they wanted to sail and for some of them , they were very   excited they could go on a   holiday and for small occasions like birthdays and anniversaries go   cruising .   We gave all the people who helped us an initial offer on price to sail with us with some   sight - seeing options thrown free . When the word got out , we were inundated with calls and emails . 

 So , starting from a shaky ground on how are we are going to convince people to sail in India . We   created a compelling story line with 30 samples to begin with “ Sail in India ” campaign . Now 70 % of   our sales are “ India Sailing ” and the volumes are huge . I think to approach with a small sample ,   present compelling stories about their travels with us and how we are as a company helped us with   the volumes that we have today . We get bookings as early as six months and as late as 24 hours   before . 

 I could also approach this by the Learning Launch tool , as we did n’t have any previous data on any   company sailing in India . We could have used module 4 – where we could ask the task force what do I   know / what I do not know . Collected quality and quantity data based on people who have sailed   abroad especially to countries closer to India and started with as a sample base . The idea could have   been tested with bunch of customers . To thrive in today ’s ever - changing business environment ,   companies need to learn how to remain flexible to meet their customers where they are . Companies   that drive through continuous change are already having a competitive advantage 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge- 

 Change is inevitable but growth is optional – John Maxell . I work for a Cruise Company , doing   relatively well for the market I am in which is India . We have been nominated for various awards   across the world especially in India where we have been able to penetrate into hinterlands and get   sales for the company .   In India we have been pioneers in cruising with offerings like Indian Food on   board and free sailing for children below 18 years . Both these concepts are a huge hit with Indian   customers . Having established itself as a prominent global player , our company has now taken up the   challenge to deep penetrate India market by launching cruises sailing from Indian ports . And the   strategy is to get more of the local population sailing on these cruises . This challenge meant that the   India office has to   start concentrating on selling cruising to Indians and convince them to sail in India ?   This would definitely require loads of work and training and may be more staff . They are launching   and moving ships to Indian ports by end of the year and we have to come up with a plan on how are   we going to sell it ?    Questions- Are we prepared ? Will Indians sail in India , as for most of them the   idea of holiday is travelling abroad .   How are we going to change mindsets , not selling was not an   option ? Most of our livelihood ’s depends on this job . 

 Selection- : 

 Since we were given the task to figure out how are we going to get Indians to sail on various   itineraries and dates that have been already decided by the head office . A task force was created and   we started working on our collective ambition for getting Indians to sail in India ( get the extra bonus   and sales , but also remember to delve on it cautiously ) . We started to make use of the Storytelling    tool . To thrive in today ’s ever - changing business environment , companies need to learn how to   remain flexible to meet their customers where they are . Companies that drive through continuous   change are already having a competitive advantage . 

 Application – 

 We started by creating task force and calling it “ Sail in India ” . We got together 30 families and gave   them a presentation of how we were the first ones ever to start cruising in Europe , first ones ever to   introduce Spa on Sea and free sailing for children below 18 years .   Asked them to share their happy   moments with us on the ship and clicked pictures etc with them for social networking websites . 

 With this extension of India sailings , we continue to keep their interest in mind and give them to see   India and they can do it any time as they wo n’t need Visas / passports for it ( which they claimed was   a gruelling process ) . Also , can be planned as a weekend getaway as against months of planning   required for a regular holiday . Post presentation we gave all them questionnaires and a USB drive   with pictures of our ships and ports in India and tentative dates . Meanwhile started launching offers   for families / singles / going to be married etc also included our extended families in great story telling   exercise . The results of the questionnaire were astonishing to say the least . We realised that there   was a large segment of population who did n’t even have a passport and always thought “ Cruising   “ was meant for the rich . We had not even launched prices , but the fact they could “ sail ” in “ big ” ships   in their own country and decide on a vacation whenever made our future clients very excited . There   were some who did n’t like it , we kept them on a back burner for a later time .   But stories around our   ships and legacy and how we are going to support tourism in India , made us and other excited . In   office people were excited that they had something else to sell and they could afford cruising with   their families . 

 Insight and Approach – : 

 Then we tested with the same presentation on a larger sample size and we were happy to see that   clients were coming up with ideas on when they wanted to sail and for some of them , they were very   excited they could go on a   holiday and for small occasions like birthdays and anniversaries go   cruising .   We gave all the people who helped us an initial offer on price to sail with us with some   sight - seeing options thrown free . When the word got out , we were inundated with calls and emails . 

 So , starting from a shaky ground on how are we are going to convince people to sail in India . We   created a compelling story line with 30 samples to begin with “ Sail in India ” campaign . Now 70 % of   our sales are “ India Sailing ” and the volumes are huge . I think to approach with a small sample ,   present compelling stories about their travels with us and how we are as a company helped us with   the volumes that we have today . We get bookings as early as six months and as late as 24 hours   before . 

 I could also approach this by the Learning Launch tool , as we did n’t have any previous data on any   company sailing in India . We could have used module 4 – where we could ask the task force what do I   know / what I do not know . Collected quality and quantity data based on people who have sailed   abroad especially to countries closer to India and started with as a sample base . The idea could have   been tested with bunch of customers . To thrive in today ’s ever - changing business environment ,   companies need to learn how to remain flexible to meet their customers where they are . Companies   that drive through continuous change are already having a competitive advantage
### Output: 