MIND MAPPING IN A FAMILY BUSINESS BY Lavinia Mossad 

 Challenge 

 The challenge I chose is about taking a decision with a family business in Mexico . 

 The family had three gas stations for more than 30 years , it was a family business created 

 with a lot of work , effort and sacrifices . These gas stations were in two different and small 

 towns , in the north of Mexico . The challenge starts at the moment that the owner ( my father ) 

 had to take a decision about the business considering : 

 ● The age ( of the owner ) 

 ● Economic situation of the country 

 ● Looking for   stability 

 Selection 

 The tool I selected was Mind Mapping tool , because it is a way to integrate the family 

 member to a decision , and a good way to visualize through participation . The family is 

 conformed by wife , and three daughters , and the main owner . 

 Application 

 We followed the steps of Mind Mapping by : 

 ● Hold a yard sale : We posted financial information , opinion about employees and 

 comments about the member of the family in a room . 

 ● Invite shoppers : The “ Shoppers ” were the family members and very near family 

 friends . 

 ● Offer tours : We asked them to walk around and look around the information posted in 

 the room . 

 ● Pick out the good stuff : we solicited the people considered as shoppers to take 

 share and give any advice and ideas that would help to make a good decision for the 

 family . 

 ● In teams , attendees share their “ good stuff ” and then cluster the good stuff and 

 identify the insights related to each cluster and look for connections between 

 clusters : We made three teams , these were made with family and non - family 

 members , they have to talk about the ideas , presenting the ideas in order ( starting 

 with team one ) and posting them on a big table . In such a way , that the nex team 

 finds similarities between its ideas and the others´s ideas , and complements the 

 ideas . 

 ● Translate the insights into design criteria : In this step we find out a lot of information 

 that was considered important from different points of view . For example remodel the 

 gas station with a different brand and infrastructure , rent the business or sell the 

 business . Having a decision to rent the business for a period of 10 years . 

 Insight 

 The vision or insight we had was about considering the stability and mental health of 

 the family . Renting whas the best option , considering a good way to continue being the 

 owner , but not having the responsibility of the attendance of the business . The opinion from 

 people internal and external of the family helped to think differently , objectively and not just 

 emotional about the decision . 

 Approach 

 If we had the opportunity to do the process again I will choose the same tool , if I 

 had to change something about it would be the offer to participate as a shopper , a 

 supplier and employees , because they are part of the organization and also could have 

 good contributions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Lavinia Mossad
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: MIND MAPPING IN A FAMILY BUSINESS BY Lavinia Mossad 

 Challenge 

 The challenge I chose is about taking a decision with a family business in Mexico . 

 The family had three gas stations for more than 30 years , it was a family business created 

 with a lot of work , effort and sacrifices . These gas stations were in two different and small 

 towns , in the north of Mexico . The challenge starts at the moment that the owner ( my father ) 

 had to take a decision about the business considering : 

 ● The age ( of the owner ) 

 ● Economic situation of the country 

 ● Looking for   stability 

 Selection 

 The tool I selected was Mind Mapping tool , because it is a way to integrate the family 

 member to a decision , and a good way to visualize through participation . The family is 

 conformed by wife , and three daughters , and the main owner . 

 Application 

 We followed the steps of Mind Mapping by : 

 ● Hold a yard sale : We posted financial information , opinion about employees and 

 comments about the member of the family in a room . 

 ● Invite shoppers : The “ Shoppers ” were the family members and very near family 

 friends . 

 ● Offer tours : We asked them to walk around and look around the information posted in 

 the room . 

 ● Pick out the good stuff : we solicited the people considered as shoppers to take 

 share and give any advice and ideas that would help to make a good decision for the 

 family . 

 ● In teams , attendees share their “ good stuff ” and then cluster the good stuff and 

 identify the insights related to each cluster and look for connections between 

 clusters : We made three teams , these were made with family and non - family 

 members , they have to talk about the ideas , presenting the ideas in order ( starting 

 with team one ) and posting them on a big table . In such a way , that the nex team 

 finds similarities between its ideas and the others´s ideas , and complements the 

 ideas . 

 ● Translate the insights into design criteria : In this step we find out a lot of information 

 that was considered important from different points of view . For example remodel the 

 gas station with a different brand and infrastructure , rent the business or sell the 

 business . Having a decision to rent the business for a period of 10 years . 

 Insight 

 The vision or insight we had was about considering the stability and mental health of 

 the family . Renting whas the best option , considering a good way to continue being the 

 owner , but not having the responsibility of the attendance of the business . The opinion from 

 people internal and external of the family helped to think differently , objectively and not just 

 emotional about the decision . 

 Approach 

 If we had the opportunity to do the process again I will choose the same tool , if I 

 had to change something about it would be the offer to participate as a shopper , a 

 supplier and employees , because they are part of the organization and also could have 

 good contributions .
### Output: 