Learning Launch 

 Challenge 

 I am a university student and co - founder of a startup that works as a platform   that intermediates negotiations between customers and service providers in a   fast , practical and safe way , and our challenge is to grow in the Brazilian service   contracting market while we innovate in the business model to differentiate   ourselves from the existing services . Our project is focused on innovating in the   three main pillars of this market segment , the fee charged by the existing   platforms , the way in which negotiations are carried out between the customer   and the service provider and the ease of contracting services . Our team   consists of four people divided into three sectors : marketing , customer relations   and development . Due to the Coronavirus crisis , we are also facing the   challenge of attracting investors via online pitch presentations . 

 Selection 

 Our project went through all the stages of design thinking and we are now   working with the learning launch tool , which consists of small , well - crafted   prototypes to achieve a quick and cheap validation of the potential market on   the prototype made and thus obtaining accurate feedbacks on the updates that   we launched . 

 Application 

 Making a platform and a website takes a lot of money , that 's why we created an   Instagram account to be our MVP ( minimum viable product ) that is being used   as a means of validating our idea , to do the marketing and promotion of our   project and also as a temporary business platform while our official platform is   not ready . We post content related to our project twice a week and get feedback   from the comments made on the posts and forms that we post on Stories to   know exactly what pleases our target audience . In addition to posts about our   project we also post extra content and tips for people to be able to do simple   things on their own instead of having to hire a professional , we also post   content on home decor and professional training tips for our service providers   so that they stand out in the market . 

 Insight 

 After applying the learning launch tool , we had insights that we were not   imagining . We did our project thinking about a younger audience , between 18- 30 years old , who lives with their parents , friends or alone , but after the   feedbacks we received we realized that our majority audience consists of   people between 35 - 60 years old and for that reason we had to readapt our way   of communicating with an audience since the approach to the younger audience   is very different from the approach to the older audience . We also realized that   one of the most important functions of our business , communication between   the customer and the service provider , was not pleasing the public and our 

 entire development team focused on this area before continuing with the rest of   the project . 

 Approach 

 Considering the results obtained through design thinking and especially the   learning launch tool , it is very likely that we will use this methodology more often   since it is excellent for feedbacks and new insights that are only possible to   have listening to our customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I am a university student and co - founder of a startup that works as a platform   that intermediates negotiations between customers and service providers in a   fast , practical and safe way , and our challenge is to grow in the Brazilian service   contracting market while we innovate in the business model to differentiate   ourselves from the existing services . Our project is focused on innovating in the   three main pillars of this market segment , the fee charged by the existing   platforms , the way in which negotiations are carried out between the customer   and the service provider and the ease of contracting services . Our team   consists of four people divided into three sectors : marketing , customer relations   and development . Due to the Coronavirus crisis , we are also facing the   challenge of attracting investors via online pitch presentations . 

 Selection 

 Our project went through all the stages of design thinking and we are now   working with the learning launch tool , which consists of small , well - crafted   prototypes to achieve a quick and cheap validation of the potential market on   the prototype made and thus obtaining accurate feedbacks on the updates that   we launched . 

 Application 

 Making a platform and a website takes a lot of money , that 's why we created an   Instagram account to be our MVP ( minimum viable product ) that is being used   as a means of validating our idea , to do the marketing and promotion of our   project and also as a temporary business platform while our official platform is   not ready . We post content related to our project twice a week and get feedback   from the comments made on the posts and forms that we post on Stories to   know exactly what pleases our target audience . In addition to posts about our   project we also post extra content and tips for people to be able to do simple   things on their own instead of having to hire a professional , we also post   content on home decor and professional training tips for our service providers   so that they stand out in the market . 

 Insight 

 After applying the learning launch tool , we had insights that we were not   imagining . We did our project thinking about a younger audience , between 18- 30 years old , who lives with their parents , friends or alone , but after the   feedbacks we received we realized that our majority audience consists of   people between 35 - 60 years old and for that reason we had to readapt our way   of communicating with an audience since the approach to the younger audience   is very different from the approach to the older audience . We also realized that   one of the most important functions of our business , communication between   the customer and the service provider , was not pleasing the public and our 

 entire development team focused on this area before continuing with the rest of   the project . 

 Approach 

 Considering the results obtained through design thinking and especially the   learning launch tool , it is very likely that we will use this methodology more often   since it is excellent for feedbacks and new insights that are only possible to   have listening to our customers .
### Output: 