Johan Caro – Design Thinking Assignment 

 Reflection – Mind Mapping 

 Challenge 

 Last year I started an entrepreneurship with some colleagues . We participated in a contest made   from a big Brand of craft beer in Colombia , called “ Serum Institute of India ” and as part of the   contest we had to present an innovative proposal to the brand ’s Executive Board . It needed a lot   of information , including a financial model , a marketing plan , an architectural render , a strategy   plan and a project projection . We needed some way to structure everything that was in our minds   in an organized way , and one of the tools to organize all of our ideas so that we could achieve   an interesting proposal was the Mind Mapping . Through this tool , we could sell as best as we 

 could our thoughts and could convince the EB about what we were trying to do . This tool allowed   us to see and to organize the key elements we wanted to show up , and to organize all of our   ideas in a good way , so that everything could be supported and made actual sense . 

 Application 

 We started the process with a mixture of both brainstorming and creating a map or what we   wanted so show . To develop it , we made a list of all the key elements and started relating them   according to their affinity . We used the concepts of an organizational structure that allowed us   to consolidate everything by using lines , symbols , words , color and images , and to convert all   our list of monotonous information into something graphical , colorful and highly organized that   allowed us to gather all our information . 

 After continuous improvement and fulfillment of our map , we could realize what our ideas were   actually pointing to and could manage them to show the most important things of each working   area . For example , part of our proposal was to make a marketing plan . After Mind Mapping , we   could consolidate the following main ideas for our successful plan development : 

 Johan Caro – Design Thinking Assignment 

 We realized that our ideas converged to five key elements that could give a different experience   to our customers , so that they could live the experience of drinking craft beer in a different way .   As this one , we designed our entire project plan , taking into account the financial , architectural   and management fields . Through Mind Mapping , we could consolidate our ideas as a team until   the point that we could complete our proposal and could share our project in an organized way . 

 Insight & Approach 

 I learned that by using a different tool to organize our ideas , we could articulate everything to   something stronger and so much more structured that also allowed us presenting our project in   a best way . The Mind Mapping gives a group the possibility to consolidate each one ’s ideas in a 

 graph that converges to something greater and united . After doing it , we learned a way to put   our ideas together to achieve a bigger one , and that was something that allowed us to show a   good project we had worked a lot in , so that we could win the contest . 

 For the next time , I think that probably we would use the same tool , but starting with it from the   beginning . We did not were conscious about the importance of organizing our ideas from the   commencement . For the next time that I work in a project related with innovation I will try to   manage my colleagues ’ and my ideas with this from the beginning , since the brainstorming   phase until the graphical phase of consolidating everything on a Mind Map . For sure that is a   really great and useful tool to organize our thoughts , and through that contest and after the   results I realized its importance on innovation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Johan Caro, Johan Caro
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Johan Caro – Design Thinking Assignment 

 Reflection – Mind Mapping 

 Challenge 

 Last year I started an entrepreneurship with some colleagues . We participated in a contest made   from a big Brand of craft beer in Colombia , called “ Serum Institute of India ” and as part of the   contest we had to present an innovative proposal to the brand ’s Executive Board . It needed a lot   of information , including a financial model , a marketing plan , an architectural render , a strategy   plan and a project projection . We needed some way to structure everything that was in our minds   in an organized way , and one of the tools to organize all of our ideas so that we could achieve   an interesting proposal was the Mind Mapping . Through this tool , we could sell as best as we 

 could our thoughts and could convince the EB about what we were trying to do . This tool allowed   us to see and to organize the key elements we wanted to show up , and to organize all of our   ideas in a good way , so that everything could be supported and made actual sense . 

 Application 

 We started the process with a mixture of both brainstorming and creating a map or what we   wanted so show . To develop it , we made a list of all the key elements and started relating them   according to their affinity . We used the concepts of an organizational structure that allowed us   to consolidate everything by using lines , symbols , words , color and images , and to convert all   our list of monotonous information into something graphical , colorful and highly organized that   allowed us to gather all our information . 

 After continuous improvement and fulfillment of our map , we could realize what our ideas were   actually pointing to and could manage them to show the most important things of each working   area . For example , part of our proposal was to make a marketing plan . After Mind Mapping , we   could consolidate the following main ideas for our successful plan development : 

 Johan Caro – Design Thinking Assignment 

 We realized that our ideas converged to five key elements that could give a different experience   to our customers , so that they could live the experience of drinking craft beer in a different way .   As this one , we designed our entire project plan , taking into account the financial , architectural   and management fields . Through Mind Mapping , we could consolidate our ideas as a team until   the point that we could complete our proposal and could share our project in an organized way . 

 Insight & Approach 

 I learned that by using a different tool to organize our ideas , we could articulate everything to   something stronger and so much more structured that also allowed us presenting our project in   a best way . The Mind Mapping gives a group the possibility to consolidate each one ’s ideas in a 

 graph that converges to something greater and united . After doing it , we learned a way to put   our ideas together to achieve a bigger one , and that was something that allowed us to show a   good project we had worked a lot in , so that we could win the contest . 

 For the next time , I think that probably we would use the same tool , but starting with it from the   beginning . We did not were conscious about the importance of organizing our ideas from the   commencement . For the next time that I work in a project related with innovation I will try to   manage my colleagues ’ and my ideas with this from the beginning , since the brainstorming   phase until the graphical phase of consolidating everything on a Mind Map . For sure that is a   really great and useful tool to organize our thoughts , and through that contest and after the   results I realized its importance on innovation .
### Output: 