Reflection – Learning Launch – Ahmad Suryadi       Challenge     I am working as Product Manager in an online grocery startup in Southeast Asia . Our business   process is kind of simple , customer order grocery items from supermarket near their address ,   and then wait until our personal shopper picking and shopping the items and our rider   delivering the items to their address . What I am handling and managing now is app that being   used by the personal shopper and rider , that also means the app that is being used daily for   the shoppers and riders to do their job : shopping and delivering items .     Our team ’s main goal is providing the best experience for shoppers and riders in order to   achieve the best overall experience for the customer , including maintaining the on - time   performance for shopping and delivery , maintaining the order accuracy ( minimize missing or   wrong items ) and giving suggestions for customers if there ’s any products in their order are   out of stock .     The challenge we faced is that the background profile of our shoppers and riders . Mostly our   shoppers and riders are only high - school graduates , which means that they are not really tech- savvy , not fluent in English , and somewhat conventional .     We once planned to improve the experience in shoppers contacting customers and suggesting   item replacement for their out - of - stock items . We added the way the shoppers share product   details to customers using chat . We came up with several ideas but not really sure about the   impact of the ideas considering the background of our shoppers .     Selection     To know whether our alternatives might be worked or not to the goals we want to achieve , we   planned to do a learning launch . By using experiment and deep research , we used usability   testing as a method to do our learning launch .      Application     As we used usability testing ( UT ) as a method to do learning launch , we prepared several things .   In terms of what , we prepared several alternatives ideas that we planned to test to the   shopper . For example , we created 3 types of alternatives : sharing product using share icon   button , sharing product using “ Share ” word button , and sharing product from the chat room .   We provided the prototype , so the interviewee could interact with the design doing the   scenarios assigned to them . For prototyping , we use InVision .     In terms of who , we scheduled interviews to 7 ( seven ) shoppers , with varied working period .   In terms of how , we also prepared several scenarios . For example , first scenario is when   shopper initiavely chat customer and share the item recommendation , then the task is shopper   need to share item details to the customer . Using the prototype , the scenarios and task 

 assigned to the shopper are tested , meanwhile , we as the interviewer observed the reaction   and how they completed the task , e.g. , is there any hardship when completing the task or not .     Insight and Approach     From that learning launch — usability testing to be specific , we found out that there ’s thing that   we firstly confident will work out then the result is the opposite . For example , before we test ,   we were sure that share icon button will work fine and be understandable by shoppers . But   the result said different , they were not understood would prefer the obvious “ share ” word   button .      From that we know that how learning launch is important , wondering what if we do n’t test our   design , it could lead to failure . Although the failure is not that big , but it still consumes effort   and time afterall . We also realized that if things are unsure , better we test , whatever the way   we test ( there ’s a lot of methods out there ) .      In term of process , we also try to improve . For example , using more various background of   interviewee to get more inclusive feedback , or trying the numbers of alternatives and scenarios   we want to test . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Ahmad Suryadi
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch – Ahmad Suryadi       Challenge     I am working as Product Manager in an online grocery startup in Southeast Asia . Our business   process is kind of simple , customer order grocery items from supermarket near their address ,   and then wait until our personal shopper picking and shopping the items and our rider   delivering the items to their address . What I am handling and managing now is app that being   used by the personal shopper and rider , that also means the app that is being used daily for   the shoppers and riders to do their job : shopping and delivering items .     Our team ’s main goal is providing the best experience for shoppers and riders in order to   achieve the best overall experience for the customer , including maintaining the on - time   performance for shopping and delivery , maintaining the order accuracy ( minimize missing or   wrong items ) and giving suggestions for customers if there ’s any products in their order are   out of stock .     The challenge we faced is that the background profile of our shoppers and riders . Mostly our   shoppers and riders are only high - school graduates , which means that they are not really tech- savvy , not fluent in English , and somewhat conventional .     We once planned to improve the experience in shoppers contacting customers and suggesting   item replacement for their out - of - stock items . We added the way the shoppers share product   details to customers using chat . We came up with several ideas but not really sure about the   impact of the ideas considering the background of our shoppers .     Selection     To know whether our alternatives might be worked or not to the goals we want to achieve , we   planned to do a learning launch . By using experiment and deep research , we used usability   testing as a method to do our learning launch .      Application     As we used usability testing ( UT ) as a method to do learning launch , we prepared several things .   In terms of what , we prepared several alternatives ideas that we planned to test to the   shopper . For example , we created 3 types of alternatives : sharing product using share icon   button , sharing product using “ Share ” word button , and sharing product from the chat room .   We provided the prototype , so the interviewee could interact with the design doing the   scenarios assigned to them . For prototyping , we use InVision .     In terms of who , we scheduled interviews to 7 ( seven ) shoppers , with varied working period .   In terms of how , we also prepared several scenarios . For example , first scenario is when   shopper initiavely chat customer and share the item recommendation , then the task is shopper   need to share item details to the customer . Using the prototype , the scenarios and task 

 assigned to the shopper are tested , meanwhile , we as the interviewer observed the reaction   and how they completed the task , e.g. , is there any hardship when completing the task or not .     Insight and Approach     From that learning launch — usability testing to be specific , we found out that there ’s thing that   we firstly confident will work out then the result is the opposite . For example , before we test ,   we were sure that share icon button will work fine and be understandable by shoppers . But   the result said different , they were not understood would prefer the obvious “ share ” word   button .      From that we know that how learning launch is important , wondering what if we do n’t test our   design , it could lead to failure . Although the failure is not that big , but it still consumes effort   and time afterall . We also realized that if things are unsure , better we test , whatever the way   we test ( there ’s a lot of methods out there ) .      In term of process , we also try to improve . For example , using more various background of   interviewee to get more inclusive feedback , or trying the numbers of alternatives and scenarios   we want to test .
### Output: 