CHALLENGE    My family have small business in the insurance sphere . My mother and I have four offices in the different cities   in the region and working as the insurance agents of the biggest local Ukrainian insurance company . Our main   challenge is to increase sales of the different insurance products in order to get profit and expand business .     SELECTION&APPLICATION   Based on our challenge and taking into account all goals and tasks , we decided to use “ What is ? - What if ? -   What wows ? - What works ? ” model . We really like this model . At each stage , my team used appropriate tools .   So how did we think and act .      1 / What is ?   We started with exploring current reality . We analyzed the Ukrainian insurance market from the insurers ’ side   and got all necessary information about products , prices and marginality of main players .    However , when we started to analyze the insurance market from the client 's point of view , we defined some   problems / insights . The Ukrainian market of insurance is saturated with different insurance companies that   offer huge number of products . For client it is very difficult to choose the right product , to understand condition   and compare prices . The clients spend a lot of time usually .     Having all this information , we moved to another step of design thinking process .     2 / What if ?   Due to the brainstorming meeting , we got many ideas , but the most relevant idea was “ to save time of our   clients and help them to choose the best insurance coverage available in Ukraine ” . To do this effectively we   could with the help of the online service - web - site .     We were very excited about this idea and started to develop concept of our future service in the cooperation   with the website development company . Together we came up with the concept and design of the site .     In Ukraine , online services in the financial sector are just beginning to develop , so the main feature of our web   site should be simplicity . At the same time , we must offer the best offers that are available on the market .   In this sphere , we have only several competitors ( their services are not so popular because of complexity ) . At   the current period , the online insurance market is not highly developed yet , so we have the opportunity “ to   win a share ” .      3 / What wows ?   Thus , we became to the next stage “ What wows ? ” and create rapid prototype of web - service .   We developed and launched the web - site « INTEGRA online insurance » ( http://service-integra.com ) , that   provides the following types of insurance : auto , property insurance ( apartments , houses , commercial   property ) and travel insurance . We chose six best and reliable insurance companies as partners . So on the web   site you can calculate prices of different products by yourself and choose the right product , or you can leave a   request .    Our clients do not spend their time – it takes 10 minutes to issue a policy and order a delivery . Moreover , we   offer maximum discounts and bonuses ( because we have savings on renting offices ) .      4 / What works ?    Now we are still testing our service and trying to create it more “ client friendly ” . We are finding some mistakes ,   but we do not stop improving our service . Our first clients have been providing useful feedbacks on our website   and having “ customer experience ” , we will be developing the service . 

 INSIGHT & APPROACH   This four questions model allows decomposing complicated problems . My team and I were really inspired by   the whole process . This model helped us to be more innovative and think outside the box . Using this model ,   we have got a lot of information about our clients , about our talents and capabilities . Now we want to use   more tools and methods in our daily professional life .   The idea of a quick prototype helped us a lot . We saved our resources and reduced risks .    Due to the customer co - creation we got all necessary information about customers and their behaviour .    Such amazing tool as visualization were used almost in every stage of the whole process . Our web site was   designed in cooperation with agency , nevertheless my colleagues created many options by themselves . It was   very interesting . What I have learned from the whole process is that using different design thinking tools , we   can change our way of thinking and “ solve ” even mysteries . The most valuable moment is that we are sharing   our thoughts and learning from each other . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE    My family have small business in the insurance sphere . My mother and I have four offices in the different cities   in the region and working as the insurance agents of the biggest local Ukrainian insurance company . Our main   challenge is to increase sales of the different insurance products in order to get profit and expand business .     SELECTION&APPLICATION   Based on our challenge and taking into account all goals and tasks , we decided to use “ What is ? - What if ? -   What wows ? - What works ? ” model . We really like this model . At each stage , my team used appropriate tools .   So how did we think and act .      1 / What is ?   We started with exploring current reality . We analyzed the Ukrainian insurance market from the insurers ’ side   and got all necessary information about products , prices and marginality of main players .    However , when we started to analyze the insurance market from the client 's point of view , we defined some   problems / insights . The Ukrainian market of insurance is saturated with different insurance companies that   offer huge number of products . For client it is very difficult to choose the right product , to understand condition   and compare prices . The clients spend a lot of time usually .     Having all this information , we moved to another step of design thinking process .     2 / What if ?   Due to the brainstorming meeting , we got many ideas , but the most relevant idea was “ to save time of our   clients and help them to choose the best insurance coverage available in Ukraine ” . To do this effectively we   could with the help of the online service - web - site .     We were very excited about this idea and started to develop concept of our future service in the cooperation   with the website development company . Together we came up with the concept and design of the site .     In Ukraine , online services in the financial sector are just beginning to develop , so the main feature of our web   site should be simplicity . At the same time , we must offer the best offers that are available on the market .   In this sphere , we have only several competitors ( their services are not so popular because of complexity ) . At   the current period , the online insurance market is not highly developed yet , so we have the opportunity “ to   win a share ” .      3 / What wows ?   Thus , we became to the next stage “ What wows ? ” and create rapid prototype of web - service .   We developed and launched the web - site « INTEGRA online insurance » ( http://service-integra.com ) , that   provides the following types of insurance : auto , property insurance ( apartments , houses , commercial   property ) and travel insurance . We chose six best and reliable insurance companies as partners . So on the web   site you can calculate prices of different products by yourself and choose the right product , or you can leave a   request .    Our clients do not spend their time – it takes 10 minutes to issue a policy and order a delivery . Moreover , we   offer maximum discounts and bonuses ( because we have savings on renting offices ) .      4 / What works ?    Now we are still testing our service and trying to create it more “ client friendly ” . We are finding some mistakes ,   but we do not stop improving our service . Our first clients have been providing useful feedbacks on our website   and having “ customer experience ” , we will be developing the service . 

 INSIGHT & APPROACH   This four questions model allows decomposing complicated problems . My team and I were really inspired by   the whole process . This model helped us to be more innovative and think outside the box . Using this model ,   we have got a lot of information about our clients , about our talents and capabilities . Now we want to use   more tools and methods in our daily professional life .   The idea of a quick prototype helped us a lot . We saved our resources and reduced risks .    Due to the customer co - creation we got all necessary information about customers and their behaviour .    Such amazing tool as visualization were used almost in every stage of the whole process . Our web site was   designed in cooperation with agency , nevertheless my colleagues created many options by themselves . It was   very interesting . What I have learned from the whole process is that using different design thinking tools , we   can change our way of thinking and “ solve ” even mysteries . The most valuable moment is that we are sharing   our thoughts and learning from each other .
### Output: 