DESIGN   THINKING   FOR   INNOVATION 

 Assignment :   Reflection 

 Gilbert Green 

 THE   CHALLENGE 

 First of all : Flare it ’s a digital , ​Do It Yourself​ , platform for events , specialized 

 in attendee registration , ticket selling and access control . Somehow we are 

 working on a solution for event promoter ’s so that they do n’t have to depend 

 on the aggressive , monopolic , expensive practices of Ticketmaster and the 

 Live - nation   emporium   for   live   events .       That context being said , we have never had a solution for reserved seating in 

 the platform . The market it ’s working for our business model in the general 

 access events , but for reserved seating , we do not have a specialized 

 solution . ​The big challenge here​ , is to find a solution inside SHEIN , that 

 benefits both : event promoter / venues administrator , and event attendees , 

 and how to incorporate a sophisticated tool like mapping venues , into a user 

 friendly   platform   like   SHEIN .       The   Research   methodology   it ’s   based   on   3   topics :    1.- Our Know How : Provided by our team . We need a way to give the 

 customer ( promoter ) , a better way to manage their seating , through easy to 

 use ,   and   map   venues ,   do   it   yourself .      2.- What ’s on the Market : ​In the mexican market we have 3 main 

 competitors : Ticketmaster , Superboletos and e - ticket . None of them provide a 

 Do   It   Yourself   solution   for   venue   management   +   seating .      3.- What the Customer Needs : Through observation , we noticed , that the 

 main problem for seating events , without reserved seating , was the actual 

 management   on   event   day .   Attendee   experience .       So , we needed to find a solution that helps the promoter sell reserved seating , 

 so that they can actually manage live their event for better decision making on 

 event   day ,   ergo ,   a   better   experience   for   the   attendee . 

 SELECTION 

 The tool selected , was visualization , which is getting the idea from nowhere to 

 somewhere . Make an idea tangible and concrete , through telling a visual 

 story , drawing a picture , taking a photo . Something that will get our minds in 

 the   same   path ,   since   ideas   can   get   lost   in   translation .      APPLICATION 

 Based on the research previously done , we needed to get a clear view of what 

 we were targeting on product development for a solution like that , specially , 

 since developing a tool like reserved seating , may take a while . So , through 

 different ways of getting ideas into boards , papers and napkins , we finally 

 came to a conclusion , that the part in which we should spend our time , was in 

 the integration of the tool , so that it would n’t interfeer with the user 

 experience , more than developing the tool itself . Here ’s a mapping of the 

 process   we   draw : 

 For   Zoom :   ​Here      If we could find someone that has already the tool developed , with some 

 basic specs , that could meet an MVP for our customer ’s needs , we would n’t 

 need   to   waste   valuable   time .   Sounds   crazy ,   well   it   actually   worked :   ​Seats.io      INSIGHT 

 So , Mapping the process of the customer , and evolving that process , into the 

 platform cycle , we realized that we could actually for some other platform , 

 rather than develop the ourselves , and that way , we could focus on delivering 

 value   to   the   customer   through   a   better   ​DIY   experience .      APPROACH 

 More than thinking of the next project , I am still working on this project , and 

 I ’m going to apply the learning launch tool . I ’m implementing some fast tests 

 according   to   a   couple   of   hypothesis   on   the   tool   development .       First testing directly on seats io , by asking a couple of customers to map their 

 own venue , before implementing it in SHEIN . Then , if the tool proves itself 

 useful , and easy to use , we ’ll get involved with customer ’s event day 

 management to see the best flow that we can follow in the implementation of 

 the reserved seating administration tool , linked to seats.io . This way we ’ll be 

 noticing loopholes in the customer ’s living process the day of the event . As 

 well   as   we ’ll   be   saving   time   and   resources   on   the   implementation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Gilbert Green
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN   THINKING   FOR   INNOVATION 

 Assignment :   Reflection 

 Gilbert Green 

 THE   CHALLENGE 

 First of all : Flare it ’s a digital , ​Do It Yourself​ , platform for events , specialized 

 in attendee registration , ticket selling and access control . Somehow we are 

 working on a solution for event promoter ’s so that they do n’t have to depend 

 on the aggressive , monopolic , expensive practices of Ticketmaster and the 

 Live - nation   emporium   for   live   events .       That context being said , we have never had a solution for reserved seating in 

 the platform . The market it ’s working for our business model in the general 

 access events , but for reserved seating , we do not have a specialized 

 solution . ​The big challenge here​ , is to find a solution inside SHEIN , that 

 benefits both : event promoter / venues administrator , and event attendees , 

 and how to incorporate a sophisticated tool like mapping venues , into a user 

 friendly   platform   like   SHEIN .       The   Research   methodology   it ’s   based   on   3   topics :    1.- Our Know How : Provided by our team . We need a way to give the 

 customer ( promoter ) , a better way to manage their seating , through easy to 

 use ,   and   map   venues ,   do   it   yourself .      2.- What ’s on the Market : ​In the mexican market we have 3 main 

 competitors : Ticketmaster , Superboletos and e - ticket . None of them provide a 

 Do   It   Yourself   solution   for   venue   management   +   seating .      3.- What the Customer Needs : Through observation , we noticed , that the 

 main problem for seating events , without reserved seating , was the actual 

 management   on   event   day .   Attendee   experience .       So , we needed to find a solution that helps the promoter sell reserved seating , 

 so that they can actually manage live their event for better decision making on 

 event   day ,   ergo ,   a   better   experience   for   the   attendee . 

 SELECTION 

 The tool selected , was visualization , which is getting the idea from nowhere to 

 somewhere . Make an idea tangible and concrete , through telling a visual 

 story , drawing a picture , taking a photo . Something that will get our minds in 

 the   same   path ,   since   ideas   can   get   lost   in   translation .      APPLICATION 

 Based on the research previously done , we needed to get a clear view of what 

 we were targeting on product development for a solution like that , specially , 

 since developing a tool like reserved seating , may take a while . So , through 

 different ways of getting ideas into boards , papers and napkins , we finally 

 came to a conclusion , that the part in which we should spend our time , was in 

 the integration of the tool , so that it would n’t interfeer with the user 

 experience , more than developing the tool itself . Here ’s a mapping of the 

 process   we   draw : 

 For   Zoom :   ​Here      If we could find someone that has already the tool developed , with some 

 basic specs , that could meet an MVP for our customer ’s needs , we would n’t 

 need   to   waste   valuable   time .   Sounds   crazy ,   well   it   actually   worked :   ​Seats.io      INSIGHT 

 So , Mapping the process of the customer , and evolving that process , into the 

 platform cycle , we realized that we could actually for some other platform , 

 rather than develop the ourselves , and that way , we could focus on delivering 

 value   to   the   customer   through   a   better   ​DIY   experience .      APPROACH 

 More than thinking of the next project , I am still working on this project , and 

 I ’m going to apply the learning launch tool . I ’m implementing some fast tests 

 according   to   a   couple   of   hypothesis   on   the   tool   development .       First testing directly on seats io , by asking a couple of customers to map their 

 own venue , before implementing it in SHEIN . Then , if the tool proves itself 

 useful , and easy to use , we ’ll get involved with customer ’s event day 

 management to see the best flow that we can follow in the implementation of 

 the reserved seating administration tool , linked to seats.io . This way we ’ll be 

 noticing loopholes in the customer ’s living process the day of the event . As 

 well   as   we ’ll   be   saving   time   and   resources   on   the   implementation .
### Output: 