Challenge : 

 Leading the portfolio of a large pharmaceutical company has its own challenges . Especially as , we   depend on support from many Cross Functional Teams ( CFT ) , which do not report to portfolio . 

 Living the Corporate motto of “ Good Health Ca n’t Wait ” , we have to deliver a product at record time   that offers “ Better Tolerability and Compliance to millions of Diabetic people and also happens to be   of “ FIRST TO MARKET ” category 

 This project has external and internal challenges . All the external challenges can be handled by   motivated and united internal teams . 

 Selection : 

 The time - line is to deliver stocks to market within 30 days of getting necessary regulatory approvals .   This means AGILITY , SPEED and RIGOR in Execution , which can only be achieved by MOTIVATED CFT 

 We chose “ STORY TELLING ” tool . Because story telling is the DIFFERENCE between SOLVING A   PROBLEM and CREATING A CAUSE . 

 Because CAUSE is something that IGNITES PEOPLE and UNITES PEOPLE . 

 In a large organisation , igniting and uniting people with a cause/ larger PURPOSE can only make this   project deliverable with - in the stipulated time - lines 

 Application : 

 We have listed down the key CFT members who would be the AUDIENCE . The entire story is designed   for the audience . The larger PURPOSE/ CAUSE of delivering this product at record time is to facilitate   better lives for millions of diabetic people and to live the corporate motto of Good Health Ca n’t wait . 

 Once the CAUSE is established , we focussed on the BIG problem of current way of doing things and   the resultant delays , which would make us lose the CAUSE . 

 Through some examples of diabetic patients within CFT or their family members , we could able to   make the emotional connect . The entire CFT got into the frame of mind that they want to take on this   challenge and make it a CAUSE that they can invest in . 

 We have aligned the CFT on CLEAR SEQUENCE of events from START to FINISH 

 Insight : 

 The pleasant surprise was , CFT putting together a granular work flow to meet this Challenge , identified   key stake holders , and aligned them to the CAUSE . They proactively identified possible bottlenecks   from both external and internal sources and took pre - emptive steps . 

 Project management meetings of daily and weekly were fully attended and with complete inputs . The   BELONGING and MOTIVATION are palpable 

 External supply partners were made part of audience , so that they are equally motivated and ensured   that material is supplied in the prescribed quality and ordered quantity and ahead of agreed time- lines . 

 Having moments of REFLECTION through open house and Q&A sessions helped the team to get   CLARITY on way forward . 

 I vividly remember how the plant regulatory team got local regulatory license in record time , which   would have taken 2 to 3 weeks in normal situation . Teammates spending late hours on telecons ( Being   COVID-19 times ) and people at plant finishing the TASK well ahead of time - lines by taking all COVID- 19 safety precautions . 

 So GREATFUL to the entire CFT for delivering stocks in 3 weeks , well ahead of time - lines . 

 This is what happens , when the team is IGNITED , UNITED and working for a CAUSE . 

 Approach : 

 STORY TELLING for creating a CAUSE is the most appropriate DESIGN THINKING TOOL for this kind of   transformative effort . 

 Ignited teammates are the CATALYSTS who proactively anticipate and resolve issues and bring in rigor   and speed of execution , because they are not delivering a PRODUCT , but they are working for a CAUSE .   They are making lives of millions of diabetics better . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 Leading the portfolio of a large pharmaceutical company has its own challenges . Especially as , we   depend on support from many Cross Functional Teams ( CFT ) , which do not report to portfolio . 

 Living the Corporate motto of “ Good Health Ca n’t Wait ” , we have to deliver a product at record time   that offers “ Better Tolerability and Compliance to millions of Diabetic people and also happens to be   of “ FIRST TO MARKET ” category 

 This project has external and internal challenges . All the external challenges can be handled by   motivated and united internal teams . 

 Selection : 

 The time - line is to deliver stocks to market within 30 days of getting necessary regulatory approvals .   This means AGILITY , SPEED and RIGOR in Execution , which can only be achieved by MOTIVATED CFT 

 We chose “ STORY TELLING ” tool . Because story telling is the DIFFERENCE between SOLVING A   PROBLEM and CREATING A CAUSE . 

 Because CAUSE is something that IGNITES PEOPLE and UNITES PEOPLE . 

 In a large organisation , igniting and uniting people with a cause/ larger PURPOSE can only make this   project deliverable with - in the stipulated time - lines 

 Application : 

 We have listed down the key CFT members who would be the AUDIENCE . The entire story is designed   for the audience . The larger PURPOSE/ CAUSE of delivering this product at record time is to facilitate   better lives for millions of diabetic people and to live the corporate motto of Good Health Ca n’t wait . 

 Once the CAUSE is established , we focussed on the BIG problem of current way of doing things and   the resultant delays , which would make us lose the CAUSE . 

 Through some examples of diabetic patients within CFT or their family members , we could able to   make the emotional connect . The entire CFT got into the frame of mind that they want to take on this   challenge and make it a CAUSE that they can invest in . 

 We have aligned the CFT on CLEAR SEQUENCE of events from START to FINISH 

 Insight : 

 The pleasant surprise was , CFT putting together a granular work flow to meet this Challenge , identified   key stake holders , and aligned them to the CAUSE . They proactively identified possible bottlenecks   from both external and internal sources and took pre - emptive steps . 

 Project management meetings of daily and weekly were fully attended and with complete inputs . The   BELONGING and MOTIVATION are palpable 

 External supply partners were made part of audience , so that they are equally motivated and ensured   that material is supplied in the prescribed quality and ordered quantity and ahead of agreed time- lines . 

 Having moments of REFLECTION through open house and Q&A sessions helped the team to get   CLARITY on way forward . 

 I vividly remember how the plant regulatory team got local regulatory license in record time , which   would have taken 2 to 3 weeks in normal situation . Teammates spending late hours on telecons ( Being   COVID-19 times ) and people at plant finishing the TASK well ahead of time - lines by taking all COVID- 19 safety precautions . 

 So GREATFUL to the entire CFT for delivering stocks in 3 weeks , well ahead of time - lines . 

 This is what happens , when the team is IGNITED , UNITED and working for a CAUSE . 

 Approach : 

 STORY TELLING for creating a CAUSE is the most appropriate DESIGN THINKING TOOL for this kind of   transformative effort . 

 Ignited teammates are the CATALYSTS who proactively anticipate and resolve issues and bring in rigor   and speed of execution , because they are not delivering a PRODUCT , but they are working for a CAUSE .   They are making lives of millions of diabetics better .
### Output: 