Learning launch 

 Challenge 

 I am a member of my organization ’s redesign for the new E - Banking team . Our challenge   is to design a new , modern , omni - platform digital banking to provide a unified customer   experience throughout . The user / customer will receive the same experience whether   using the mobile , internet or ATM interface . Although our customers are generally   satisfied with our existing ebanking , it has a dated interface and our customers have to   know exactly where to navigate to find all the features we provide . Our main scope is to   redesign the ebanking in a more user friendly way so as to make it easier for the user to   find the information or transaction needed . 

 Selection 

 The tool selected for our challenge was the learning launch . This tool is perfect when you   want to get early a quick feedback onto something that is not completed yet . Redesigning   an ebanking platform is a continuous process and it is difficult to change something once   it is already developed . 

 Application 

 For our first learning launch we focused on the user experience . We used html pictures of   the redesigned welcome page that would appear after the user had logged on . Then we   asked different users to tell us their opinion . The users asked to participate where from   different technological backgrounds and different age groups . When shown the new   welcome page they were asked to indicate where they thought they should click to make   a transaction , to see their account available balance , where they could change their   settings and whether it will be useful to have a more personalized experience . 

 Our second learning launch came few months after the first . For our second learning   launch we had already developed some functionality of the new ebanking and then let   the users test it . They could log on , navigate with a test user , see the test user ’s account   balance and perform transactions in a prototype test environment . 

 After each learning launch the users were asked about their overall experience , their   personal opinion and their thoughts about it . The feedback we got from the first learning   launch was used to design and develop the second one . 

 Insight & Approach 

 What I have learned from this experience is that the learning launch tool is very efficient   for a quick feedback even at the beginning of a project . The use of a prototype can help   to really understand what works and not . It is something you can use to test assumptions   or even test an idea . The feedback we got from our first learning launch really helped us   understand and adjust our developing focus to a more user friendly experience . Then on   the second approach we tested if the incorporated feedback of the first was a success .   Though we did make progress and met most of the satisfaction criteria our users had , still   there were things to improve and some we should have thought and developed   differently . 

 Our next approach would be to incorporate the insight gained from both launches and   plan the next learning launch . We are still at the beginning of this project with a lot of   work ahead of us . Hopefully each future launch will get us a step closer to our goal :   Redesigning a more modern , user friendly and up to the user expectations ebanking . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning launch 

 Challenge 

 I am a member of my organization ’s redesign for the new E - Banking team . Our challenge   is to design a new , modern , omni - platform digital banking to provide a unified customer   experience throughout . The user / customer will receive the same experience whether   using the mobile , internet or ATM interface . Although our customers are generally   satisfied with our existing ebanking , it has a dated interface and our customers have to   know exactly where to navigate to find all the features we provide . Our main scope is to   redesign the ebanking in a more user friendly way so as to make it easier for the user to   find the information or transaction needed . 

 Selection 

 The tool selected for our challenge was the learning launch . This tool is perfect when you   want to get early a quick feedback onto something that is not completed yet . Redesigning   an ebanking platform is a continuous process and it is difficult to change something once   it is already developed . 

 Application 

 For our first learning launch we focused on the user experience . We used html pictures of   the redesigned welcome page that would appear after the user had logged on . Then we   asked different users to tell us their opinion . The users asked to participate where from   different technological backgrounds and different age groups . When shown the new   welcome page they were asked to indicate where they thought they should click to make   a transaction , to see their account available balance , where they could change their   settings and whether it will be useful to have a more personalized experience . 

 Our second learning launch came few months after the first . For our second learning   launch we had already developed some functionality of the new ebanking and then let   the users test it . They could log on , navigate with a test user , see the test user ’s account   balance and perform transactions in a prototype test environment . 

 After each learning launch the users were asked about their overall experience , their   personal opinion and their thoughts about it . The feedback we got from the first learning   launch was used to design and develop the second one . 

 Insight & Approach 

 What I have learned from this experience is that the learning launch tool is very efficient   for a quick feedback even at the beginning of a project . The use of a prototype can help   to really understand what works and not . It is something you can use to test assumptions   or even test an idea . The feedback we got from our first learning launch really helped us   understand and adjust our developing focus to a more user friendly experience . Then on   the second approach we tested if the incorporated feedback of the first was a success .   Though we did make progress and met most of the satisfaction criteria our users had , still   there were things to improve and some we should have thought and developed   differently . 

 Our next approach would be to incorporate the insight gained from both launches and   plan the next learning launch . We are still at the beginning of this project with a lot of   work ahead of us . Hopefully each future launch will get us a step closer to our goal :   Redesigning a more modern , user friendly and up to the user expectations ebanking .
### Output: 