Challenge 

 As a Commercial manager of a Seeds company I often passed through the challenge of testing   and discarding several experimental individuals before one finally gets ready to be launched to   the market . 

 This process is quite similar as the learning launch tool of design thinking , and we take it that   way . During the evaluation , which is a biological time , it requires at least three years to settle a   normal climate and grow condition to finally define a wide range of individuals to achieve the   last evaluation part . 

 However , storytelling is also important because we need to tell the right characteristics to the   right producer in order to better select the more accurate individual to solve the producer ’s   problems and get the better yield when the seed arrives to the farms . 

 Selection 

 To this reflection I chose the learning launch tool because I think to our process is the trigger   to finally find THE correct seed that will change the way of farming , ang gives the farmer the   opportunity to produce more food with less investment nor risk . 

 As Kaufmann said the first thing , we have is our hypothesis of which individuals will adapt to   the country and field conditions , but we really need to find the answer before we get to action . 

 That is why this tool is so important to our company , and we can not go through a design   process without it . 

 Application 

 As I said in the introduction , seeds must be tested at least three years before the commercial   launch , and of course this tests are being executed in our fields but also in some selected   farmers fields in order to get more information about their approaches , needs , and specific   points of view . 

 We are sending to the market prototypes to particularly be evaluate for the future consumers !   Imagine the risk ! That could be very well or terribly bad … 

 Well , in order to minimize the bad chances , we previously evaluate the farmers , how they   produce , how they interact with technology , how they share their thoughts and conclusions ,   how they communicate , and how reliable they are . So , the learning launch is not always for the   product ( seeds ) itself but for the testing farmer also . 

 Insight 

 This double track has become a very interesting marketing tool , because when we have a   winner individual , we are sure that we also have a potential client which has a nice story to   tell , and when we have to discard individuals in the selection process , the farmer who tested   each individual , joins us to generates the needed information to arrive a conclusion and   participates in the final decision . So he also have the right answer and the right story to tell . 

 Approach 

 After taking this course I think that working in a more profound storytelling , which tells the   whole process of selection , may be our clients will rely more on our products , because we can   say for sure that the individual seed we propose to the market is a result of several tests   performed by others farmers , the same as them . 

 We have approaches and improvement suggestion directly from our potential customers , and   that is a powerful way to stay in the line with what farmers need and think . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 As a Commercial manager of a Seeds company I often passed through the challenge of testing   and discarding several experimental individuals before one finally gets ready to be launched to   the market . 

 This process is quite similar as the learning launch tool of design thinking , and we take it that   way . During the evaluation , which is a biological time , it requires at least three years to settle a   normal climate and grow condition to finally define a wide range of individuals to achieve the   last evaluation part . 

 However , storytelling is also important because we need to tell the right characteristics to the   right producer in order to better select the more accurate individual to solve the producer ’s   problems and get the better yield when the seed arrives to the farms . 

 Selection 

 To this reflection I chose the learning launch tool because I think to our process is the trigger   to finally find THE correct seed that will change the way of farming , ang gives the farmer the   opportunity to produce more food with less investment nor risk . 

 As Kaufmann said the first thing , we have is our hypothesis of which individuals will adapt to   the country and field conditions , but we really need to find the answer before we get to action . 

 That is why this tool is so important to our company , and we can not go through a design   process without it . 

 Application 

 As I said in the introduction , seeds must be tested at least three years before the commercial   launch , and of course this tests are being executed in our fields but also in some selected   farmers fields in order to get more information about their approaches , needs , and specific   points of view . 

 We are sending to the market prototypes to particularly be evaluate for the future consumers !   Imagine the risk ! That could be very well or terribly bad … 

 Well , in order to minimize the bad chances , we previously evaluate the farmers , how they   produce , how they interact with technology , how they share their thoughts and conclusions ,   how they communicate , and how reliable they are . So , the learning launch is not always for the   product ( seeds ) itself but for the testing farmer also . 

 Insight 

 This double track has become a very interesting marketing tool , because when we have a   winner individual , we are sure that we also have a potential client which has a nice story to   tell , and when we have to discard individuals in the selection process , the farmer who tested   each individual , joins us to generates the needed information to arrive a conclusion and   participates in the final decision . So he also have the right answer and the right story to tell . 

 Approach 

 After taking this course I think that working in a more profound storytelling , which tells the   whole process of selection , may be our clients will rely more on our products , because we can   say for sure that the individual seed we propose to the market is a result of several tests   performed by others farmers , the same as them . 

 We have approaches and improvement suggestion directly from our potential customers , and   that is a powerful way to stay in the line with what farmers need and think .
### Output: 