Online Store – Reflection – Learning Launch 

 Challenge 

 I am from the product department of my organization and has been tasked to improve the current 

 platform . The platform is a self - service online store that sells credit report . Recently , the platform is 

 facing a usage drop , slower sign up and churn rate increased . We need to discover what is the current 

 issue and how to improve the platform . 

 Selection 

 We had gone through a few design thinking processes , and we are implementing the learning launch 

 tool with an experiment idea with a prototype then build a minimum viable product ( MVP ) . 

 Application 

 The first step , we get information from the expert like IT , Sales , Contact Centre and Customer 

 Experience department for the list of problem and feedback from customer . We collected many 

 constructive ideas and feedback because those departments are the first liner who deal with the 

 customer directly . Then we gather a few representatives from those departments to brainstorm to 

 resolve those issues based on the curated feedback . After that , we group the collected ideas based on 

 their similarity and prepare a list of MVPs to address those defined problem in the first step . 

 Next , we build a prototype to test the market based on the few ideas generated through the 

 brainstorm session . Customer experience and sales help demo the prototype and survey with the 

 actual user to get feedback to refine the idea . Once we collected user feedback , we finetune the 

 prototype to retest the market again and again . 

 Once we confirm the few MVPs with a high acceptance level from the user , we measure those MVPs 

 based on the level of effort required and financial return . Due to limited resources , we will prioritize 

 those ideas that have high acceptance , lower effort , and high financial return . 

 Therefore , the first MVP we focus on improve platform speed performance , refine the user journey 

 to become more user friendly and add in more explanation to guide the user to understand the 

 information in the report . 

 Insight 

 Applying the learning launch tool allows us to pinpoint the current problem . Due to limited resources , 

 we can focus on those critical problems and act on them . We can test the market and respond fast 

 instead of develop a system that required changes in future . Besides that , user feedback allows us to 

 refine our target market group to achieve a higher success rate . 

 Approach 

 We are able to launch the MVP in a shorter time and hit the market fast and on target . Many other 

 great ideas will be rolled out in sequence or by phases based on the three factors considered earlier 

 ( acceptance , effort and revenue ) . At the same time , we develop a feedback system to collect user 

 feedback to refine the platform continuously . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Online Store – Reflection – Learning Launch 

 Challenge 

 I am from the product department of my organization and has been tasked to improve the current 

 platform . The platform is a self - service online store that sells credit report . Recently , the platform is 

 facing a usage drop , slower sign up and churn rate increased . We need to discover what is the current 

 issue and how to improve the platform . 

 Selection 

 We had gone through a few design thinking processes , and we are implementing the learning launch 

 tool with an experiment idea with a prototype then build a minimum viable product ( MVP ) . 

 Application 

 The first step , we get information from the expert like IT , Sales , Contact Centre and Customer 

 Experience department for the list of problem and feedback from customer . We collected many 

 constructive ideas and feedback because those departments are the first liner who deal with the 

 customer directly . Then we gather a few representatives from those departments to brainstorm to 

 resolve those issues based on the curated feedback . After that , we group the collected ideas based on 

 their similarity and prepare a list of MVPs to address those defined problem in the first step . 

 Next , we build a prototype to test the market based on the few ideas generated through the 

 brainstorm session . Customer experience and sales help demo the prototype and survey with the 

 actual user to get feedback to refine the idea . Once we collected user feedback , we finetune the 

 prototype to retest the market again and again . 

 Once we confirm the few MVPs with a high acceptance level from the user , we measure those MVPs 

 based on the level of effort required and financial return . Due to limited resources , we will prioritize 

 those ideas that have high acceptance , lower effort , and high financial return . 

 Therefore , the first MVP we focus on improve platform speed performance , refine the user journey 

 to become more user friendly and add in more explanation to guide the user to understand the 

 information in the report . 

 Insight 

 Applying the learning launch tool allows us to pinpoint the current problem . Due to limited resources , 

 we can focus on those critical problems and act on them . We can test the market and respond fast 

 instead of develop a system that required changes in future . Besides that , user feedback allows us to 

 refine our target market group to achieve a higher success rate . 

 Approach 

 We are able to launch the MVP in a shorter time and hit the market fast and on target . Many other 

 great ideas will be rolled out in sequence or by phases based on the three factors considered earlier 

 ( acceptance , effort and revenue ) . At the same time , we develop a feedback system to collect user 

 feedback to refine the platform continuously .
### Output: 