Designing Thinking for Innovation – Learning Launch 

 Challenge 

 As the marketing lead for my organization , I led the challenge to evolve our live event for an industry   faced with monumental changes as a result of COVID-19 in order to ensure attendance while delivering   ROI for our exhibiting customers .   The project scope included the marketing team comprised of 8   employees , as well as the entire event team across all functions – all who have significant customer   interaction .   The project is limited to internal resources , in small group settings with a marketing team   member on each , with initial evolution ideas presented to the broader group within 15 days .   Each   teams ’ focus included the impact of the Corona Virus on the industry we serve , the immediate and   short - term needs in the business owners in this sector , and the need and expectation of the exhibitors   at these live events . 

 Selection 

 Our teams have completed the presentation portion of the thinking for innovation and implemented the   attendee research , and the most compelling idea is to broaden the scope of our attendee segments   beyond our traditional core ; and the next step to test our learning is the learning launch tool .   ( Broadly   speaking , the learning launch is an experiment meant to quickly test an idea and prototype ) . 

 Application 

 For our first learning launch , we focused on the data to extrapolate the educational needs of our   potential attendees across all segments .   In particular , we wanted to see if we could create unique ,   meaningful content that appealed across all segments to begin to build a learning library that would   deliver across all needs .   This tested our assumption that education would be a driver for event   attendance , and that all needs were the same .   Our team then conducted research to gauge interest   level by group .   This step was completed in the short time frame of one week - and identified that while   there were common needs across all business types – each had unique challenges that they needed help   addressing . 

 For our second learning launch , we focused on gaining clarity of needs and priorities of each specific   group to determine commonalities and differences .   Our team then completed quick phone interviews   across all sections , with questions focused on identifying immediate business challenges , business   evolutions taking place currently , expected business evolutions within the next 3 - 6 months , and   opportunities realized as a result of COVID-19 .   Both this survey and the interviews were conducted over   a one week time period . 

 Finally , we developed and rolled out an interactive learning platform with four pillars of focus , one each   for our core audience and three new prospective attendee groups as a final test of proof of concept . 

 Insight 

 By applying the learning launch tool , our team was able to narrow the educational offerings to meet   specific needs – including identifying several common needs , as well as several business - type specific   needs – across the short time frame of less than one month .   We uncovered several unknown   challenges , specific to employee recruitment and retention , that we were unaware of .   Moving forward ,   our team will continue both online surveys and attendee interviews to be sure we are delivering the   most relevant educational content for our customers . 

 Approach 

 We have uncovered that continual customer research and interviews will help us to deliver the most   relevant educational content for our customers and cement the value of attendance for both our core   and new attendee segments .   Moving forward , keeping a pulse on the needs of the industry will ensure   we are rolling out a program that meets the needs of all of our customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Designing Thinking for Innovation – Learning Launch 

 Challenge 

 As the marketing lead for my organization , I led the challenge to evolve our live event for an industry   faced with monumental changes as a result of COVID-19 in order to ensure attendance while delivering   ROI for our exhibiting customers .   The project scope included the marketing team comprised of 8   employees , as well as the entire event team across all functions – all who have significant customer   interaction .   The project is limited to internal resources , in small group settings with a marketing team   member on each , with initial evolution ideas presented to the broader group within 15 days .   Each   teams ’ focus included the impact of the Corona Virus on the industry we serve , the immediate and   short - term needs in the business owners in this sector , and the need and expectation of the exhibitors   at these live events . 

 Selection 

 Our teams have completed the presentation portion of the thinking for innovation and implemented the   attendee research , and the most compelling idea is to broaden the scope of our attendee segments   beyond our traditional core ; and the next step to test our learning is the learning launch tool .   ( Broadly   speaking , the learning launch is an experiment meant to quickly test an idea and prototype ) . 

 Application 

 For our first learning launch , we focused on the data to extrapolate the educational needs of our   potential attendees across all segments .   In particular , we wanted to see if we could create unique ,   meaningful content that appealed across all segments to begin to build a learning library that would   deliver across all needs .   This tested our assumption that education would be a driver for event   attendance , and that all needs were the same .   Our team then conducted research to gauge interest   level by group .   This step was completed in the short time frame of one week - and identified that while   there were common needs across all business types – each had unique challenges that they needed help   addressing . 

 For our second learning launch , we focused on gaining clarity of needs and priorities of each specific   group to determine commonalities and differences .   Our team then completed quick phone interviews   across all sections , with questions focused on identifying immediate business challenges , business   evolutions taking place currently , expected business evolutions within the next 3 - 6 months , and   opportunities realized as a result of COVID-19 .   Both this survey and the interviews were conducted over   a one week time period . 

 Finally , we developed and rolled out an interactive learning platform with four pillars of focus , one each   for our core audience and three new prospective attendee groups as a final test of proof of concept . 

 Insight 

 By applying the learning launch tool , our team was able to narrow the educational offerings to meet   specific needs – including identifying several common needs , as well as several business - type specific   needs – across the short time frame of less than one month .   We uncovered several unknown   challenges , specific to employee recruitment and retention , that we were unaware of .   Moving forward ,   our team will continue both online surveys and attendee interviews to be sure we are delivering the   most relevant educational content for our customers . 

 Approach 

 We have uncovered that continual customer research and interviews will help us to deliver the most   relevant educational content for our customers and cement the value of attendance for both our core   and new attendee segments .   Moving forward , keeping a pulse on the needs of the industry will ensure   we are rolling out a program that meets the needs of all of our customers .
### Output: 