Challenge 

 I was tasked with planning a Big Data Summit ( essentially a morning of presentations to customers on   the subject of Big Data ) . Not only was I to deliver the keynote I also needed to pull together a range of   content to be delivered by my colleagues . 

 In my current role I present technology solutions to customers .   These are often fairly dry and can be   difficult to relate too .   Early in my career a colleague told me to ‘ always start with a story ’ and this is   advice that I have often followed with great success .   Technology is not interesting for its own sake , it is   interesting for the results that it produces , whether it be improving health outcomes , catching fraud , or   enabling more informed decision making . I decided to utilize the skills learnt in the Design Thinking to   the development of a keynote presentation for a customer event . 

 Selection – 

 For the purpose of this assignment I have taken the Story Telling tool and applied to a presentation for   about 90 customers .   Not only was I delivering the keynote , which needed to be topical and interesting   but I also had responsibility for ensuring that the 5 speakers after me delivered content that flowed and   make sense . My area of expertise is Big Data , which can be a complex technical area and there is often a   great deal of confusion about what Big Data means and how it applies and how to get started . 

 Application 

 In planning my own presentation I focused on using industry and personal stories to relay the topic .    Examples I used included Uber who have been very successful at applying data and algorithms to enable   dynamic pricing in an industry that has remained untouched for almost a century . I also talked about my   recent experience at Future of Transport Conference and the impact that Big Data Analytics and   Machine Learning is having in transport . 

 In terms of the overall flow of the event I used the Story Telling approach to plan the agenda and ensure   that all presenters understood the “ journey ’ that we were taking customers on , and what “ their piece of   the story ” needed to convey .   In hindsight this sounds easy , but it actually took many hours to create a   flow / journey that made sense and could act as a guide for all presentations on the day . 

 Insight 

 Overall the entire morning was very successful ; I had a great deal of very positive feedback on my   presentation and the very ‘ personal ’ approach that I utilised . 

 Probably the most important takeaway was using the Story Telling approach to plan the entire event .   Although it took a great deal of upfront planning it ensured that all of the customers left with a very   clear view of the topic but it also gave the presenters a very clear understanding of what was required   from them .   This is something that I would take forward to future events . 

 In terms of Design Thinking , I believe that this course has given me a number of tools and approaches   that will be useful in my current role .   It would be very useful to apply some of these techniques –   Visualisation , Journey Mapping , BrainStorming to current problems . 

 Approach 

 The technique was great for this particular type of problem and I would definitely use it again .   The only   difference being that I would involve the entire team in a “ Story Development ” session up front to map   out the journey , rather than creating the entire vision by myself . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I was tasked with planning a Big Data Summit ( essentially a morning of presentations to customers on   the subject of Big Data ) . Not only was I to deliver the keynote I also needed to pull together a range of   content to be delivered by my colleagues . 

 In my current role I present technology solutions to customers .   These are often fairly dry and can be   difficult to relate too .   Early in my career a colleague told me to ‘ always start with a story ’ and this is   advice that I have often followed with great success .   Technology is not interesting for its own sake , it is   interesting for the results that it produces , whether it be improving health outcomes , catching fraud , or   enabling more informed decision making . I decided to utilize the skills learnt in the Design Thinking to   the development of a keynote presentation for a customer event . 

 Selection – 

 For the purpose of this assignment I have taken the Story Telling tool and applied to a presentation for   about 90 customers .   Not only was I delivering the keynote , which needed to be topical and interesting   but I also had responsibility for ensuring that the 5 speakers after me delivered content that flowed and   make sense . My area of expertise is Big Data , which can be a complex technical area and there is often a   great deal of confusion about what Big Data means and how it applies and how to get started . 

 Application 

 In planning my own presentation I focused on using industry and personal stories to relay the topic .    Examples I used included Uber who have been very successful at applying data and algorithms to enable   dynamic pricing in an industry that has remained untouched for almost a century . I also talked about my   recent experience at Future of Transport Conference and the impact that Big Data Analytics and   Machine Learning is having in transport . 

 In terms of the overall flow of the event I used the Story Telling approach to plan the agenda and ensure   that all presenters understood the “ journey ’ that we were taking customers on , and what “ their piece of   the story ” needed to convey .   In hindsight this sounds easy , but it actually took many hours to create a   flow / journey that made sense and could act as a guide for all presentations on the day . 

 Insight 

 Overall the entire morning was very successful ; I had a great deal of very positive feedback on my   presentation and the very ‘ personal ’ approach that I utilised . 

 Probably the most important takeaway was using the Story Telling approach to plan the entire event .   Although it took a great deal of upfront planning it ensured that all of the customers left with a very   clear view of the topic but it also gave the presenters a very clear understanding of what was required   from them .   This is something that I would take forward to future events . 

 In terms of Design Thinking , I believe that this course has given me a number of tools and approaches   that will be useful in my current role .   It would be very useful to apply some of these techniques –   Visualisation , Journey Mapping , BrainStorming to current problems . 

 Approach 

 The technique was great for this particular type of problem and I would definitely use it again .   The only   difference being that I would involve the entire team in a “ Story Development ” session up front to map   out the journey , rather than creating the entire vision by myself .
### Output: 