TRM 

 TRM - Translating the future of customer needs to short term goals 

 Challenge & Selection 

 I was working for a leader in PVC pipelines based in Brazil . The competitive landscape and   customer behaviour changed a lot during last 5 years , which directly impacted industry 's   revenues and profitability . As a differentiation strategy , the company increased its   innovation investments . 

 So first of all , we should   identify   the needs of current / future customers needs , in order to   develop new products / services that could generate value for them . 

 In sum , we 've developed a strong management practice that combines pull systems , agile   project management and design thinking . 

 Aplication 

 So the innovation sector adopted a biannual practice called   TRM ( Transformational   roadmapping ) . This 2 days workshop should be envolving most of senior executives ,   encouraging multidisciplinary teams to develop a vision about the future of the industry . 

 The final product of this tool is to keep and eyesight on consumer trends and needs , thus   developing innovative products ahead of competitors . 

 Insight and approach 

 So once executives have the final results of this practice , the results are shared accross the   entire organization and strategic plan could be update . So all management levels should    reevaluate their ongoing projects , by either discontinuing those who are now not aligned   against updated strategic plan , or adjusting the patch for those who will keep moving . 

 In sum , this would work as a PDCA cycle , once future needs are captured and translated into   updated strategic plan , which is executed , monitored and possibly corrected after the next   Sprint ( TRM in this case ) . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: TRM 

 TRM - Translating the future of customer needs to short term goals 

 Challenge & Selection 

 I was working for a leader in PVC pipelines based in Brazil . The competitive landscape and   customer behaviour changed a lot during last 5 years , which directly impacted industry 's   revenues and profitability . As a differentiation strategy , the company increased its   innovation investments . 

 So first of all , we should   identify   the needs of current / future customers needs , in order to   develop new products / services that could generate value for them . 

 In sum , we 've developed a strong management practice that combines pull systems , agile   project management and design thinking . 

 Aplication 

 So the innovation sector adopted a biannual practice called   TRM ( Transformational   roadmapping ) . This 2 days workshop should be envolving most of senior executives ,   encouraging multidisciplinary teams to develop a vision about the future of the industry . 

 The final product of this tool is to keep and eyesight on consumer trends and needs , thus   developing innovative products ahead of competitors . 

 Insight and approach 

 So once executives have the final results of this practice , the results are shared accross the   entire organization and strategic plan could be update . So all management levels should    reevaluate their ongoing projects , by either discontinuing those who are now not aligned   against updated strategic plan , or adjusting the patch for those who will keep moving . 

 In sum , this would work as a PDCA cycle , once future needs are captured and translated into   updated strategic plan , which is executed , monitored and possibly corrected after the next   Sprint ( TRM in this case ) .
### Output: 