Challenge        I wanted to explore which services to add to my firm ’s communications offering considering that once a   client trusts us they want to do more with us .       In the book authored by branding expert Bruce Turkel , titled All About Them , he makes a case for   considering the needs and pain points of the customer when marketing to them .   We need to shift our   messaging and talk about how our clients may benefit from what we have to offer , more than just list   our service offering on our website or in our presentations . Before we do this , we have to begin by   understanding who our customers are and what their needs are .         Selection     I selected the visualization tool as I felt it would help us think more deeply about our clients and   prospects so that they inform the products and services we design to meet these needs .   As of this   writing we ’re living through the Covid-19 pandemic . Technology has changed the way we live , work and   play and at no time has this been more evident than now .   Our clients are not just looking for solutions   to help them move the needle in the right direction ; they ’re also looking for innovative , digital solutions   that are efficient in their delivery , high impact and measurable .        Application      I created a stick figure of a ‘ client ’ representing current and prospective clients . I mapped the client to   services we offered – ‘ The What Is ’ and added sections ‘ What Wows ‘ and ‘ What we should offer ’ for my   team members to complete . I thought it would be a great way to crowd source perspectives from them ,   which are valuable since they work directly with our clients .        Insight      The exercise confirmed that our clients are marketing - focused , with many of them holding sales and   marketing positions . They ’re interested in not only raising awareness , creating thought leadership and   enhancing their reputation – all things we do for them ; they also want solutions that will help stimulate   sales and identify new and innovative methods to reach today ’s consumer .      We recognize we can not be all things to all clients , so there are services that we have to outsource , but   not lose sight over , as that ’s an easy recipe for losing our client ’s trust . There are services that we   identified as part of this exercise that are not far removed from our current offering , such as research   and insights , online events and webinars and the delivery of punctual strategic media partnerships .      I will be revamping our website and ensuring it ’s updated with these services and offerings .      Approach      If I had to do this again ,   I would love to be able to crowd source this information directly from clients   and prospects , but it ’s a time commitment that I could not ask of them during today ’s challenging times   we ’re living in during the Coronavirus pandemic . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge        I wanted to explore which services to add to my firm ’s communications offering considering that once a   client trusts us they want to do more with us .       In the book authored by branding expert Bruce Turkel , titled All About Them , he makes a case for   considering the needs and pain points of the customer when marketing to them .   We need to shift our   messaging and talk about how our clients may benefit from what we have to offer , more than just list   our service offering on our website or in our presentations . Before we do this , we have to begin by   understanding who our customers are and what their needs are .         Selection     I selected the visualization tool as I felt it would help us think more deeply about our clients and   prospects so that they inform the products and services we design to meet these needs .   As of this   writing we ’re living through the Covid-19 pandemic . Technology has changed the way we live , work and   play and at no time has this been more evident than now .   Our clients are not just looking for solutions   to help them move the needle in the right direction ; they ’re also looking for innovative , digital solutions   that are efficient in their delivery , high impact and measurable .        Application      I created a stick figure of a ‘ client ’ representing current and prospective clients . I mapped the client to   services we offered – ‘ The What Is ’ and added sections ‘ What Wows ‘ and ‘ What we should offer ’ for my   team members to complete . I thought it would be a great way to crowd source perspectives from them ,   which are valuable since they work directly with our clients .        Insight      The exercise confirmed that our clients are marketing - focused , with many of them holding sales and   marketing positions . They ’re interested in not only raising awareness , creating thought leadership and   enhancing their reputation – all things we do for them ; they also want solutions that will help stimulate   sales and identify new and innovative methods to reach today ’s consumer .      We recognize we can not be all things to all clients , so there are services that we have to outsource , but   not lose sight over , as that ’s an easy recipe for losing our client ’s trust . There are services that we   identified as part of this exercise that are not far removed from our current offering , such as research   and insights , online events and webinars and the delivery of punctual strategic media partnerships .      I will be revamping our website and ensuring it ’s updated with these services and offerings .      Approach      If I had to do this again ,   I would love to be able to crowd source this information directly from clients   and prospects , but it ’s a time commitment that I could not ask of them during today ’s challenging times   we ’re living in during the Coronavirus pandemic .
### Output: 