“ Choromando ” , 	
   the 	
   origin 	
   of 	
   the 	
   great 	
   river . 

 Mind 	
   mapping 

 1 . 	
   Challenge 	
   and 	
   Selection 

 After 	
    the 	
    development 	
    of 	
    an 	
    entrepreneurship 	
    project 	
    of 	
    an 	
    interactive 	
    digital 	
    book 	
    of 	
    children 's 	
   literature , 	
   which 	
   aimed 	
   to 	
   recover 	
   and 	
   disseminate 	
   an 	
   Embera 	
   indigenous 	
   myth 	
   of 	
    the 	
    Colombian 	
    Pacific , 	
    showing 	
    the 	
    disappearance 	
    of 	
    water 	
    in 	
    the 	
    indigenous 	
    territory , 	
    causing 	
   drought 	
   and 	
   danger 	
   of 	
   famine 	
   due 	
   to 	
   the 	
   loss 	
   of 	
   crops 	
   and 	
   the 	
   absence 	
   of 	
   animals . 	
   It 	
    also 	
   has 	
   interactive 	
   tools 	
   promoting 	
   the 	
   enjoyment 	
   of 	
   reading ; 	
   makes 	
   known 	
   the 	
   indigenous 	
    communities 	
    of 	
    the 	
    country 	
    as 	
    well 	
    as 	
    the 	
    natural , 	
    social 	
    and 	
    cultural 	
    diversity 	
    of 	
    their 	
    surroundings ; 	
   It 	
   strengthens 	
   the 	
   creative 	
   use 	
   of 	
   Information 	
   Technologies 	
   and 	
   proposes 	
   some 	
    activities 	
   related 	
   to 	
   the 	
   contents 	
   of 	
   the 	
   book . 	
   The 	
   book 	
   supports 	
   the 	
   preservation 	
   of 	
   traditions 	
    and 	
    language 	
    of 	
    indigenous 	
    communities 	
    that 	
    are 	
    at 	
    risk 	
    of 	
    deterioration 	
    due 	
    to 	
    various 	
    factors 	
    such 	
    as 	
    the 	
    increase 	
    of 	
    crops 	
    for 	
    illicit 	
    use , 	
    colonization 	
    processes , 	
    deforestation , 	
    extinction 	
   of 	
   native 	
   species , 	
   global 	
   warming 	
   and 	
   extinction . 	
       One 	
    of 	
    the 	
    problems 	
    that 	
    we 	
    faced 	
    as 	
    entrepreneurs 	
    was 	
    that 	
    no 	
    innovative 	
    or 	
    efficient 	
    strategies 	
   were 	
   generated 	
   for 	
   the 	
   commercialization 	
   and 	
   distribution 	
   of 	
   the 	
   interactive 	
   digital 	
    book , 	
    which 	
    would 	
    guarantee 	
    an 	
    increase 	
    in 	
    annual 	
    sales . 	
    It 	
    was 	
    decided 	
    to 	
    use 	
    the 	
    mind 	
    mapping 	
   tool 	
   taking 	
   into 	
   account 	
   that 	
   being 	
   graphic 	
   could 	
   facilitate 	
   the 	
   generation 	
   of 	
   ideas 	
    and 	
    creative 	
    development 	
    finding 	
    possible 	
    solutions 	
    that 	
    were 	
    one 	
    hundred 	
    percent 	
    innovative .     Currently 	
    some 	
    strategies 	
    have 	
    been 	
    advanced , 	
    however 	
    it 	
    is 	
    necessary 	
    to 	
    have 	
    other 	
    alternatives 	
   more 	
   efficient , 	
   accurate 	
   and 	
   impactful , 	
   taking 	
   into 	
   account 	
   that 	
   the 	
   product 	
   itself 	
    generates 	
    added 	
    value 	
    and 	
    is 	
    attractive 	
    to 	
    users , 	
    to 	
    capture 	
    the 	
    attention 	
    and 	
    interest 	
    of 	
    potential 	
   customers 

 3 . 	
   Application 

 The 	
    mind-­‐mapping 	
    tool 	
    was 	
    key 	
    and 	
    a 	
    great 	
    help 	
    when 	
    it 	
    comes 	
    to 	
    identifying 	
    innovative 	
    strategies 	
   for 	
   the 	
   commercialization 	
   of 	
   the 	
   product ; 	
   In 	
   a 	
   graphic 	
   way , 	
   ideas 	
   were 	
   organized 	
    and 	
   shaped 	
   around 	
   a 	
   single 	
   theme . 	
   The 	
   methodology 	
   of 	
   work 	
   with 	
   this 	
   tool 	
   of 	
   innovation 	
   and 	
    promotion 	
    of 	
    creativity , 	
    focused 	
    on 	
    the 	
    construction 	
    of 	
    proposals 	
    for 	
    the 	
    marketing 	
    of 	
    the 	
    book , 	
    which 	
    are 	
    generated 	
    from 	
    the 	
    base 	
    work 	
    team , 	
    subsequently 	
    formed 	
    3 	
    subgroups 	
    of 	
    people 	
   who 	
   were 	
   in 	
   charge 	
   of 	
   breaking 	
   down 	
   an 	
   idea 	
   in 	
   a 	
   collective 	
   way , 	
   in 	
   order 	
   not 	
   to 	
   bias 	
    the 	
    opinions 	
    in 	
    front 	
    of 	
    the 	
    problematic 	
    raised . 	
    Then 	
    each 	
    work 	
    team 	
    prioritizes 	
    the 	
    most 	
    relevant 	
   and 	
   feasible 	
   ideas 	
   or 	
   proposals , 	
   selecting 	
   the 	
   2 	
   main 	
   ones , 	
   prioritizing 	
   6 	
   main 	
   ideas 	
    with 	
    which 	
    process 	
    diagrams 	
    were 	
    generated 	
    and 	
    subsequently 	
    validated 	
    with 	
    experts 	
    in 	
    sales 	
   and 	
   commercial 	
   management , 	
   obtaining 	
   positive 	
   and 	
   significant 	
   results .     The 	
   relevant 	
   strategies 	
   for 	
   the 	
   commercialization 	
   and 	
   distribution 	
   of 	
   the 	
   product 	
   were : 

 •   Workshops 	
   for 	
   private 	
   schools : 	
   the 	
   children 	
   were 	
   expected 	
   to 	
   know 	
   and 	
   interact 	
   in 	
    their 	
   entirety 	
   with 	
   the 	
   book , 	
   where 	
   the 	
   interactive 	
   tools 	
   of 	
   the 	
   book 	
   are 	
   used 	
   and 	
   a 

 first 	
   approach 	
   to 	
   the 	
   schools 	
   is 	
   made ; 	
   this 	
   in 	
   order 	
   that 	
   in 	
   the 	
   future 	
   this 	
   is 	
   an 	
   option 	
    of 	
   educational 	
   material 

 •   Informative 	
    talks : 	
    create 	
    environments 	
    in 	
    cultural 	
    centers 	
    providing 	
    information 	
    about 	
   the 	
   project , 	
   raising 	
   awareness 	
   and 	
   expanding 	
   the 	
   amount 	
   of 	
   people 	
   who 	
   have 	
    knowledge 	
   of 	
   this 	
   topic . 

 •   Production 	
    of 	
    promotional 	
    videos : 	
    show 	
    the 	
    contents 	
    of 	
    the 	
    book 	
    rescuing 	
    its 	
    main 	
    characteristics , 	
   achieving 	
   its 	
   appearance 	
   in 	
   different 	
   digital 	
   media . 

 •   Use 	
    of 	
    common 	
    social 	
    networks : 	
    generate 	
    promotion 	
    to 	
    impact 	
    specific 	
    groups 	
    and 	
    expand 	
   the 	
   sale 	
   and 	
   disclosure 	
   of 	
   the 	
   book . 

 •   Approach 	
    with 	
    private 	
    companies : 	
    providing 	
    product 	
    information 	
    and 	
    motivating 	
    potential 	
   customers 	
   to 	
   acquire 	
   it 	
   and 	
   give 	
   it 	
   as 	
   gifts 	
   to 	
   the 	
   children 	
   of 	
   employees . 

 •   Contact 	
   and 	
   approach 	
   with 	
   travel 	
   agencies : 	
   to 	
   promote 	
   responsible 	
   tourism . 

 4 . 	
   Insight 	
   and 	
   approach 

 •   Create 	
    solutions 	
    in 	
    the 	
    structuring 	
    of 	
    innovative 	
    and 	
    efficient 	
    strategies 	
    for 	
    the 	
    commercialization 	
   and 	
   distribution 	
   of 	
   the 	
   product . 

 •   Take 	
   into 	
   account 	
   other 	
   options 	
   that 	
   are 	
   not 	
   evident 	
   or 	
   common 	
   in 	
   the 	
   processes 	
   of 	
    commercialization 	
   of 	
   digital 	
   content 	
   focused 	
   on 	
   reading 	
   and 	
   the 	
   publishing 	
   sector . 

 •   Participation 	
   of 	
   the 	
   internal 	
   work 	
   team , 	
   receiving 	
   a 	
   great 	
   feedback , 	
   which 	
   allowed 	
   to 	
    contemplate 	
   other 	
   alternatives 	
   to 	
   the 	
   traditional 	
   ones 	
   and 	
   to 	
   know 	
   other 	
   valid 	
   points 	
    of 	
   view 	
   for 	
   the 	
   construction 	
   of 	
   strategies . 

 •   The 	
    innovation 	
    tool 	
    made 	
    it 	
    possible 	
    to 	
    get 	
    out 	
    of 	
    the 	
    mental 	
    block , 	
    when 	
    the 	
    strategies 	
   to 	
   be 	
   used 	
   for 	
   e-­‐book 	
   marketing 	
   for 	
   children 	
   of 	
   indigenous 	
   communities 	
   in 	
    Colombia 	
   were 	
   not 	
   clearly 	
   identified . 

 •   By 	
   having 	
   more 	
   than 	
   one 	
   possible 	
   idea 	
   or 	
   proposal , 	
   it 	
   is 	
   possible 	
   to 	
   contemplate 	
   other 	
    alternatives 	
   that 	
   can 	
   be 	
   implemented 	
   in 	
   a 	
   short , 	
   medium 	
   or 	
   long 	
   term . 

 •   Being 	
   a 	
   problem 	
   that 	
   has 	
   as 	
   its 	
   center 	
   the 	
   human 	
   being 	
   it 	
   is 	
   pertinent 	
   to 	
   implement 	
    design 	
   thinking 	
   tools 

 •   It 	
   was 	
   able 	
   to 	
   stimulate 	
   the 	
   imagination 	
   and 	
   creativity 	
   and 	
   the 	
   right 	
   decision-­‐making . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: “ Choromando ” , 	
   the 	
   origin 	
   of 	
   the 	
   great 	
   river . 

 Mind 	
   mapping 

 1 . 	
   Challenge 	
   and 	
   Selection 

 After 	
    the 	
    development 	
    of 	
    an 	
    entrepreneurship 	
    project 	
    of 	
    an 	
    interactive 	
    digital 	
    book 	
    of 	
    children 's 	
   literature , 	
   which 	
   aimed 	
   to 	
   recover 	
   and 	
   disseminate 	
   an 	
   Embera 	
   indigenous 	
   myth 	
   of 	
    the 	
    Colombian 	
    Pacific , 	
    showing 	
    the 	
    disappearance 	
    of 	
    water 	
    in 	
    the 	
    indigenous 	
    territory , 	
    causing 	
   drought 	
   and 	
   danger 	
   of 	
   famine 	
   due 	
   to 	
   the 	
   loss 	
   of 	
   crops 	
   and 	
   the 	
   absence 	
   of 	
   animals . 	
   It 	
    also 	
   has 	
   interactive 	
   tools 	
   promoting 	
   the 	
   enjoyment 	
   of 	
   reading ; 	
   makes 	
   known 	
   the 	
   indigenous 	
    communities 	
    of 	
    the 	
    country 	
    as 	
    well 	
    as 	
    the 	
    natural , 	
    social 	
    and 	
    cultural 	
    diversity 	
    of 	
    their 	
    surroundings ; 	
   It 	
   strengthens 	
   the 	
   creative 	
   use 	
   of 	
   Information 	
   Technologies 	
   and 	
   proposes 	
   some 	
    activities 	
   related 	
   to 	
   the 	
   contents 	
   of 	
   the 	
   book . 	
   The 	
   book 	
   supports 	
   the 	
   preservation 	
   of 	
   traditions 	
    and 	
    language 	
    of 	
    indigenous 	
    communities 	
    that 	
    are 	
    at 	
    risk 	
    of 	
    deterioration 	
    due 	
    to 	
    various 	
    factors 	
    such 	
    as 	
    the 	
    increase 	
    of 	
    crops 	
    for 	
    illicit 	
    use , 	
    colonization 	
    processes , 	
    deforestation , 	
    extinction 	
   of 	
   native 	
   species , 	
   global 	
   warming 	
   and 	
   extinction . 	
       One 	
    of 	
    the 	
    problems 	
    that 	
    we 	
    faced 	
    as 	
    entrepreneurs 	
    was 	
    that 	
    no 	
    innovative 	
    or 	
    efficient 	
    strategies 	
   were 	
   generated 	
   for 	
   the 	
   commercialization 	
   and 	
   distribution 	
   of 	
   the 	
   interactive 	
   digital 	
    book , 	
    which 	
    would 	
    guarantee 	
    an 	
    increase 	
    in 	
    annual 	
    sales . 	
    It 	
    was 	
    decided 	
    to 	
    use 	
    the 	
    mind 	
    mapping 	
   tool 	
   taking 	
   into 	
   account 	
   that 	
   being 	
   graphic 	
   could 	
   facilitate 	
   the 	
   generation 	
   of 	
   ideas 	
    and 	
    creative 	
    development 	
    finding 	
    possible 	
    solutions 	
    that 	
    were 	
    one 	
    hundred 	
    percent 	
    innovative .     Currently 	
    some 	
    strategies 	
    have 	
    been 	
    advanced , 	
    however 	
    it 	
    is 	
    necessary 	
    to 	
    have 	
    other 	
    alternatives 	
   more 	
   efficient , 	
   accurate 	
   and 	
   impactful , 	
   taking 	
   into 	
   account 	
   that 	
   the 	
   product 	
   itself 	
    generates 	
    added 	
    value 	
    and 	
    is 	
    attractive 	
    to 	
    users , 	
    to 	
    capture 	
    the 	
    attention 	
    and 	
    interest 	
    of 	
    potential 	
   customers 

 3 . 	
   Application 

 The 	
    mind-­‐mapping 	
    tool 	
    was 	
    key 	
    and 	
    a 	
    great 	
    help 	
    when 	
    it 	
    comes 	
    to 	
    identifying 	
    innovative 	
    strategies 	
   for 	
   the 	
   commercialization 	
   of 	
   the 	
   product ; 	
   In 	
   a 	
   graphic 	
   way , 	
   ideas 	
   were 	
   organized 	
    and 	
   shaped 	
   around 	
   a 	
   single 	
   theme . 	
   The 	
   methodology 	
   of 	
   work 	
   with 	
   this 	
   tool 	
   of 	
   innovation 	
   and 	
    promotion 	
    of 	
    creativity , 	
    focused 	
    on 	
    the 	
    construction 	
    of 	
    proposals 	
    for 	
    the 	
    marketing 	
    of 	
    the 	
    book , 	
    which 	
    are 	
    generated 	
    from 	
    the 	
    base 	
    work 	
    team , 	
    subsequently 	
    formed 	
    3 	
    subgroups 	
    of 	
    people 	
   who 	
   were 	
   in 	
   charge 	
   of 	
   breaking 	
   down 	
   an 	
   idea 	
   in 	
   a 	
   collective 	
   way , 	
   in 	
   order 	
   not 	
   to 	
   bias 	
    the 	
    opinions 	
    in 	
    front 	
    of 	
    the 	
    problematic 	
    raised . 	
    Then 	
    each 	
    work 	
    team 	
    prioritizes 	
    the 	
    most 	
    relevant 	
   and 	
   feasible 	
   ideas 	
   or 	
   proposals , 	
   selecting 	
   the 	
   2 	
   main 	
   ones , 	
   prioritizing 	
   6 	
   main 	
   ideas 	
    with 	
    which 	
    process 	
    diagrams 	
    were 	
    generated 	
    and 	
    subsequently 	
    validated 	
    with 	
    experts 	
    in 	
    sales 	
   and 	
   commercial 	
   management , 	
   obtaining 	
   positive 	
   and 	
   significant 	
   results .     The 	
   relevant 	
   strategies 	
   for 	
   the 	
   commercialization 	
   and 	
   distribution 	
   of 	
   the 	
   product 	
   were : 

 •   Workshops 	
   for 	
   private 	
   schools : 	
   the 	
   children 	
   were 	
   expected 	
   to 	
   know 	
   and 	
   interact 	
   in 	
    their 	
   entirety 	
   with 	
   the 	
   book , 	
   where 	
   the 	
   interactive 	
   tools 	
   of 	
   the 	
   book 	
   are 	
   used 	
   and 	
   a 

 first 	
   approach 	
   to 	
   the 	
   schools 	
   is 	
   made ; 	
   this 	
   in 	
   order 	
   that 	
   in 	
   the 	
   future 	
   this 	
   is 	
   an 	
   option 	
    of 	
   educational 	
   material 

 •   Informative 	
    talks : 	
    create 	
    environments 	
    in 	
    cultural 	
    centers 	
    providing 	
    information 	
    about 	
   the 	
   project , 	
   raising 	
   awareness 	
   and 	
   expanding 	
   the 	
   amount 	
   of 	
   people 	
   who 	
   have 	
    knowledge 	
   of 	
   this 	
   topic . 

 •   Production 	
    of 	
    promotional 	
    videos : 	
    show 	
    the 	
    contents 	
    of 	
    the 	
    book 	
    rescuing 	
    its 	
    main 	
    characteristics , 	
   achieving 	
   its 	
   appearance 	
   in 	
   different 	
   digital 	
   media . 

 •   Use 	
    of 	
    common 	
    social 	
    networks : 	
    generate 	
    promotion 	
    to 	
    impact 	
    specific 	
    groups 	
    and 	
    expand 	
   the 	
   sale 	
   and 	
   disclosure 	
   of 	
   the 	
   book . 

 •   Approach 	
    with 	
    private 	
    companies : 	
    providing 	
    product 	
    information 	
    and 	
    motivating 	
    potential 	
   customers 	
   to 	
   acquire 	
   it 	
   and 	
   give 	
   it 	
   as 	
   gifts 	
   to 	
   the 	
   children 	
   of 	
   employees . 

 •   Contact 	
   and 	
   approach 	
   with 	
   travel 	
   agencies : 	
   to 	
   promote 	
   responsible 	
   tourism . 

 4 . 	
   Insight 	
   and 	
   approach 

 •   Create 	
    solutions 	
    in 	
    the 	
    structuring 	
    of 	
    innovative 	
    and 	
    efficient 	
    strategies 	
    for 	
    the 	
    commercialization 	
   and 	
   distribution 	
   of 	
   the 	
   product . 

 •   Take 	
   into 	
   account 	
   other 	
   options 	
   that 	
   are 	
   not 	
   evident 	
   or 	
   common 	
   in 	
   the 	
   processes 	
   of 	
    commercialization 	
   of 	
   digital 	
   content 	
   focused 	
   on 	
   reading 	
   and 	
   the 	
   publishing 	
   sector . 

 •   Participation 	
   of 	
   the 	
   internal 	
   work 	
   team , 	
   receiving 	
   a 	
   great 	
   feedback , 	
   which 	
   allowed 	
   to 	
    contemplate 	
   other 	
   alternatives 	
   to 	
   the 	
   traditional 	
   ones 	
   and 	
   to 	
   know 	
   other 	
   valid 	
   points 	
    of 	
   view 	
   for 	
   the 	
   construction 	
   of 	
   strategies . 

 •   The 	
    innovation 	
    tool 	
    made 	
    it 	
    possible 	
    to 	
    get 	
    out 	
    of 	
    the 	
    mental 	
    block , 	
    when 	
    the 	
    strategies 	
   to 	
   be 	
   used 	
   for 	
   e-­‐book 	
   marketing 	
   for 	
   children 	
   of 	
   indigenous 	
   communities 	
   in 	
    Colombia 	
   were 	
   not 	
   clearly 	
   identified . 

 •   By 	
   having 	
   more 	
   than 	
   one 	
   possible 	
   idea 	
   or 	
   proposal , 	
   it 	
   is 	
   possible 	
   to 	
   contemplate 	
   other 	
    alternatives 	
   that 	
   can 	
   be 	
   implemented 	
   in 	
   a 	
   short , 	
   medium 	
   or 	
   long 	
   term . 

 •   Being 	
   a 	
   problem 	
   that 	
   has 	
   as 	
   its 	
   center 	
   the 	
   human 	
   being 	
   it 	
   is 	
   pertinent 	
   to 	
   implement 	
    design 	
   thinking 	
   tools 

 •   It 	
   was 	
   able 	
   to 	
   stimulate 	
   the 	
   imagination 	
   and 	
   creativity 	
   and 	
   the 	
   right 	
   decision-­‐making .
### Output: 