Example reflection - Visualization 

 Challenge 

 In my controversial Russian business community , visualization is an unknown tool I 've used . I work in a   gas station network . Despite the fact that the retail price of accompanying goods is cheap , more than   90 % of drivers in Russia buy only gasoline in gasoline stores . That is why the average cash receipt for   accompanying goods , such as coffee , water , food , never exceeds the level of 100,000 rubles per one   Petrol shop . This is a big mystery of our local gasoline market . No one can find the answer to this strange   behavior of the client . The price of joint product is cheap , the fast food is fresh , advertising and   merchandising of the shop looks great . We conducted many surveys of drivers , but could not explain   this strange behavior .   The local goal of my team is to increase revenues from joint products .   In light of   this fact , we have to find some solution to increase sales . 

 Selection 

 Let me explain , why I have chosen this tool . Unfortunately , the usual brainstorm did not give a result .   I 've seen a great course in design thinking .   A new idea woke me up . It is how to find new approaches to   solving marketing problems . My team can find a breakthrough by drawing pictures . It seems that the   reason for the unusual habit of customer filling stations easy and clear . We just have to change our   approach to the invention and look at the question in a different way . 

 Application 

 First of all I assembled a working group . To solve such problems , my colleagues and I usually meet   together .   We seated on meeting room . Each of us took the felt - tip pen with unique color . One   participant had red felt - tip . Second college had green , etc .   We started draw the way of the driver in   gasoline shop . Step by step . First point was entry by car . Second point was refueling queue . Third point   was car refilling process . Then a driver visited a cashier . Finally he left gasoline shop . Before the driver   left the station , he had seen shelves with accompanying goods . Then we began to draw the process of   moving the consumer through the trading hall of the shop . We examined how the consumer moves   from the cash register to the exit door . How the consumer moves from the fridge with water to the   toilet . Everyone could draw a picture on the Board . One painted men . The other drew arrows . The third   drew water bottles . It was fun and unusual .   First of all visualization allowed us to see what we did not   see before . Furthermore , I believe that these colored lines and simple images on the flipchart helped my   team to invent new ideas . The right - hand traffic route allows you to find an excellent area for sales . In   this place we can put the best - selling assortment . Moreover , we have found ideas for the search for new   products . For example it was hand wipes and hygiene items . It is obvious that the consumer has a need   for cleaning hands after refueling . Drawing pictures pushed us to the marketing idea of these napkins .   We invented driver ’s napkins and towels for car passengers .   This product did not different special   characteristics . The improvement was the label only and cardboard design of shelves . We were able to   do it quickly . Literally in one day we saw their rising sales . It was unusual and exciting . I know now . This   will be our chance . My team renamed part of the goods in goods for drivers and their passengers . Soon   our shops will see how this affected for the accompanying good sales . I hope we found one of the   causes of consumer behavior in gasoline station . Consumers can not overcome the psychological   barrier . They believe that the gas station should only be sold something related to the driver . Why not   help them with new products . And I believe that visualization on the flipchart increased design thinking   of my team . 

 Insight 

 After this example , it became clear to me that the standard method of meetings and the search for   solutions was insufficient . It is obvious that it is necessary to study any question concerning marketing   not only with formal logic . Visualization provides a source for finding new ideas and solutions . It became   clear to me that the brain began to work differently . Visualization made it possible to include more   imagination resources . 

 Approach 

 Work as a marketing specialist involves finding solutions every day . We usually focus on numbers and   accurate data . There will be new challenges tomorrow . It will be how to increase the frequency of   purchases .   I am sure that I will begin to solve the goal with the visualization tool . I usually use report   data when making a decision . This is information from CRM system . It is also feedback from shop sellers .   Or it can be a market research data . It does not matter . Next week , I 'll meet the whiteboard and the   color marker . I will start to paint the icons of the stations and miniature cars and types of shelves . Thank   you for the design thinking course . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example reflection - Visualization 

 Challenge 

 In my controversial Russian business community , visualization is an unknown tool I 've used . I work in a   gas station network . Despite the fact that the retail price of accompanying goods is cheap , more than   90 % of drivers in Russia buy only gasoline in gasoline stores . That is why the average cash receipt for   accompanying goods , such as coffee , water , food , never exceeds the level of 100,000 rubles per one   Petrol shop . This is a big mystery of our local gasoline market . No one can find the answer to this strange   behavior of the client . The price of joint product is cheap , the fast food is fresh , advertising and   merchandising of the shop looks great . We conducted many surveys of drivers , but could not explain   this strange behavior .   The local goal of my team is to increase revenues from joint products .   In light of   this fact , we have to find some solution to increase sales . 

 Selection 

 Let me explain , why I have chosen this tool . Unfortunately , the usual brainstorm did not give a result .   I 've seen a great course in design thinking .   A new idea woke me up . It is how to find new approaches to   solving marketing problems . My team can find a breakthrough by drawing pictures . It seems that the   reason for the unusual habit of customer filling stations easy and clear . We just have to change our   approach to the invention and look at the question in a different way . 

 Application 

 First of all I assembled a working group . To solve such problems , my colleagues and I usually meet   together .   We seated on meeting room . Each of us took the felt - tip pen with unique color . One   participant had red felt - tip . Second college had green , etc .   We started draw the way of the driver in   gasoline shop . Step by step . First point was entry by car . Second point was refueling queue . Third point   was car refilling process . Then a driver visited a cashier . Finally he left gasoline shop . Before the driver   left the station , he had seen shelves with accompanying goods . Then we began to draw the process of   moving the consumer through the trading hall of the shop . We examined how the consumer moves   from the cash register to the exit door . How the consumer moves from the fridge with water to the   toilet . Everyone could draw a picture on the Board . One painted men . The other drew arrows . The third   drew water bottles . It was fun and unusual .   First of all visualization allowed us to see what we did not   see before . Furthermore , I believe that these colored lines and simple images on the flipchart helped my   team to invent new ideas . The right - hand traffic route allows you to find an excellent area for sales . In   this place we can put the best - selling assortment . Moreover , we have found ideas for the search for new   products . For example it was hand wipes and hygiene items . It is obvious that the consumer has a need   for cleaning hands after refueling . Drawing pictures pushed us to the marketing idea of these napkins .   We invented driver ’s napkins and towels for car passengers .   This product did not different special   characteristics . The improvement was the label only and cardboard design of shelves . We were able to   do it quickly . Literally in one day we saw their rising sales . It was unusual and exciting . I know now . This   will be our chance . My team renamed part of the goods in goods for drivers and their passengers . Soon   our shops will see how this affected for the accompanying good sales . I hope we found one of the   causes of consumer behavior in gasoline station . Consumers can not overcome the psychological   barrier . They believe that the gas station should only be sold something related to the driver . Why not   help them with new products . And I believe that visualization on the flipchart increased design thinking   of my team . 

 Insight 

 After this example , it became clear to me that the standard method of meetings and the search for   solutions was insufficient . It is obvious that it is necessary to study any question concerning marketing   not only with formal logic . Visualization provides a source for finding new ideas and solutions . It became   clear to me that the brain began to work differently . Visualization made it possible to include more   imagination resources . 

 Approach 

 Work as a marketing specialist involves finding solutions every day . We usually focus on numbers and   accurate data . There will be new challenges tomorrow . It will be how to increase the frequency of   purchases .   I am sure that I will begin to solve the goal with the visualization tool . I usually use report   data when making a decision . This is information from CRM system . It is also feedback from shop sellers .   Or it can be a market research data . It does not matter . Next week , I 'll meet the whiteboard and the   color marker . I will start to paint the icons of the stations and miniature cars and types of shelves . Thank   you for the design thinking course .
### Output: 