Design Thinking reflections .   By Diogo Costa    Nov. 10th , 2018     Challenge:​ I just became a partner of a small consulting firm , in Brazil . Our focus is to help   medium to large businesses to build and implement Strategic Planning ( key goals , KPIs , etc ) .   My typical customers are local companies , still led by the founders ’ family members , looking for   improving profitability and paving the way for the next decades . My challenge is most of the time   related to selling a vision , both for the present and for the future of my customers . Many times ,   words , numbers and spreadsheets are not enough , I need something more powerful and thatś   where VISUALIZATION tool has been helping me to deliver some compelling stories      Selection : ​ Visualization is a tool that by using visual elements , sometimes combined with data ,   helps us to communicate more efficiently with our audiences . One example : when I say or write   something each person in the audience will make his or her own image of what I am trying to   communicate . But on the other hand , when I draw my idea and build a compelling story , people   will visualize the same way I do … they may disagree , but at least we are all in the same page . I   like the way the book “ Designing for Growth΅ ( chapter 3 ) describes how visualization is the   transformation of information into images and the impact visualization has on human beings .      Application:​ One of my recent customers is a family owned brewery . I was called there to help   the company to reach profitability and prepare for growth . I had a large number of meetings to   collect the financial and operational data … and I was about to start preparing the recovery   scenarios when one idea came to mind … do I see the future of this company the same way the   owners would like it to be ? Then I ’ve decided to test it . In the following meeting we did not   discuss any numbers , I just asked the board of directors to draw of what they actually   envisioned for the future , and then a big revelation came . For more than we all were talking   about the same numbers and projections , their dream was very different from mine . I was   preparing the company to grow big while they wanted quality ( products , points of sale , etc ) and   more importantly , they wanted to enjoy a good life style … no more working long hours .     Insight:​ Well , my insight was very impactful to me and to this case . Our cultural differences   combined with our life experiences build on each of us different expectations for the future and   also for what we consider success .   I was building a scenario to the company that was   “ success ” to me and to my partners , but not to the company owners / directors . I am glad I   noticed this and was able to fix it .     Approach:​ Since I ’ve completed the work at this customer ( few months ago ) , I ’ve started to use   the Visualization tool way more often . In some cases , when I see that the customer is more   open minded , I ask them to draw their desired future in the first meeting . And only then I start   collecting hard data from operations , market , competitors , etc … The case described above   really changed my professional life and the way my firm communicates with our customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Diogo Costa
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking reflections .   By Diogo Costa    Nov. 10th , 2018     Challenge:​ I just became a partner of a small consulting firm , in Brazil . Our focus is to help   medium to large businesses to build and implement Strategic Planning ( key goals , KPIs , etc ) .   My typical customers are local companies , still led by the founders ’ family members , looking for   improving profitability and paving the way for the next decades . My challenge is most of the time   related to selling a vision , both for the present and for the future of my customers . Many times ,   words , numbers and spreadsheets are not enough , I need something more powerful and thatś   where VISUALIZATION tool has been helping me to deliver some compelling stories      Selection : ​ Visualization is a tool that by using visual elements , sometimes combined with data ,   helps us to communicate more efficiently with our audiences . One example : when I say or write   something each person in the audience will make his or her own image of what I am trying to   communicate . But on the other hand , when I draw my idea and build a compelling story , people   will visualize the same way I do … they may disagree , but at least we are all in the same page . I   like the way the book “ Designing for Growth΅ ( chapter 3 ) describes how visualization is the   transformation of information into images and the impact visualization has on human beings .      Application:​ One of my recent customers is a family owned brewery . I was called there to help   the company to reach profitability and prepare for growth . I had a large number of meetings to   collect the financial and operational data … and I was about to start preparing the recovery   scenarios when one idea came to mind … do I see the future of this company the same way the   owners would like it to be ? Then I ’ve decided to test it . In the following meeting we did not   discuss any numbers , I just asked the board of directors to draw of what they actually   envisioned for the future , and then a big revelation came . For more than we all were talking   about the same numbers and projections , their dream was very different from mine . I was   preparing the company to grow big while they wanted quality ( products , points of sale , etc ) and   more importantly , they wanted to enjoy a good life style … no more working long hours .     Insight:​ Well , my insight was very impactful to me and to this case . Our cultural differences   combined with our life experiences build on each of us different expectations for the future and   also for what we consider success .   I was building a scenario to the company that was   “ success ” to me and to my partners , but not to the company owners / directors . I am glad I   noticed this and was able to fix it .     Approach:​ Since I ’ve completed the work at this customer ( few months ago ) , I ’ve started to use   the Visualization tool way more often . In some cases , when I see that the customer is more   open minded , I ask them to draw their desired future in the first meeting . And only then I start   collecting hard data from operations , market , competitors , etc … The case described above   really changed my professional life and the way my firm communicates with our customers .
### Output: 