DESIGN THINKING FOR INNOVATION 

 Tool applied : Storytelling 

 Challenge : 

 Storytelling tool are applicable in our day to day life . As a marketer of a   toothpaste company , I always faced the challenges of how to attract customers ,   how to make our new product more attractive . Besides , I also faced challenges of   how to ensure the phenomena of decreasing brand loyalty towards our products   being happened as there are variety of choices for customers to choose in the   markets nowadays . 

 Selection : 

 I choose to apply storytelling as it is able to get insight into users , build empathy .    One of the reason is , we can better understand what users want from a solution .    In a marketing company , if marketers use storytelling throughout the marketing   process to ensure that all work focuses on the users needs and the value that   company want to give those users . After completing marketing research to   understand your customer ’s needs , you use your research to tell a story about   who your customers are , what they want and how you will provide that . This   makes easier for everyone involved in the project to empathize with the   customers . 

 Application : 

 Storytelling involves emotional branding . Emotional branding is the practice of   building brands that directly appeals to customers emotional state , needs and   aspirations . Emotional branding helps to establish a connection between   customer and products . People want to meet demand and advertisers need to   implement these needs in a permanent cycle . Our company launched a campaign   where our customers can share their product experiences through videos and   blog . In a campaign , various food bloggers , artists and others share their   experiences with us . We provided links to purchase our products online with   different emotional videos that helps us to build a strong and loyal customer 

 base . This types of storytelling enables new customers more willingness to share   their experiences on our products . 

 Insight : 

 Through the learning process we got to improve our products features , designs to   meet customers expectations . We realized that people got attracted more by   normal customers review than the celebrities and artists . This helps us in making   our campaign more successful . 

 Approach : 

 Through applying the storytelling tools , another tools like visualization and mind- mapping directly applied . In order to perform better results , learning launch is   another tool that I would be considered in the next steps . We need as a team to   review the insights gained from our first two launches and incorporate the   insights into future launch products as this is the most effective way of   approaching solutions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING FOR INNOVATION 

 Tool applied : Storytelling 

 Challenge : 

 Storytelling tool are applicable in our day to day life . As a marketer of a   toothpaste company , I always faced the challenges of how to attract customers ,   how to make our new product more attractive . Besides , I also faced challenges of   how to ensure the phenomena of decreasing brand loyalty towards our products   being happened as there are variety of choices for customers to choose in the   markets nowadays . 

 Selection : 

 I choose to apply storytelling as it is able to get insight into users , build empathy .    One of the reason is , we can better understand what users want from a solution .    In a marketing company , if marketers use storytelling throughout the marketing   process to ensure that all work focuses on the users needs and the value that   company want to give those users . After completing marketing research to   understand your customer ’s needs , you use your research to tell a story about   who your customers are , what they want and how you will provide that . This   makes easier for everyone involved in the project to empathize with the   customers . 

 Application : 

 Storytelling involves emotional branding . Emotional branding is the practice of   building brands that directly appeals to customers emotional state , needs and   aspirations . Emotional branding helps to establish a connection between   customer and products . People want to meet demand and advertisers need to   implement these needs in a permanent cycle . Our company launched a campaign   where our customers can share their product experiences through videos and   blog . In a campaign , various food bloggers , artists and others share their   experiences with us . We provided links to purchase our products online with   different emotional videos that helps us to build a strong and loyal customer 

 base . This types of storytelling enables new customers more willingness to share   their experiences on our products . 

 Insight : 

 Through the learning process we got to improve our products features , designs to   meet customers expectations . We realized that people got attracted more by   normal customers review than the celebrities and artists . This helps us in making   our campaign more successful . 

 Approach : 

 Through applying the storytelling tools , another tools like visualization and mind- mapping directly applied . In order to perform better results , learning launch is   another tool that I would be considered in the next steps . We need as a team to   review the insights gained from our first two launches and incorporate the   insights into future launch products as this is the most effective way of   approaching solutions .
### Output: 