Challenge & Selection 

 Being an entrepreneur means that you have a series of challenges and obstacles you must tackle daily ,   no doubt . Perhaps one of the most obvious and yet difficult one is to get your audience ( whether it is an   investor , or a client , or even a distributor ) to believe in you , in your company and in your product . You   have no known brand , your product is making its way through its designing , prototyping and launching .   You are basically starting from zero . This is when you realize that , at the time being , the most powerful   tool that you have is storytelling . You need your audience to believe you , to somehow engage with you   and with your company / product . 

 Luckily enough , last summer we devoted ourselves in our startup to develop pilot programs that would   not only allow us to prototype , experiment and launch our product , but to also provided us with a series   of interesting stories that , without acknowledging it at the time , later became the basis for our   storytelling . 

 Application 

 Instead of overwhelming ( or should I say , burying ) my audience with what I could have thought was   interesting analytical data , I took on the challenge of reaching out through storytelling . I had a meeting   with a potential new client , which consisted on a medium sized furniture company . They were a bit   skeptical on what our company could do for them and on how our proprietary technology could be of   any value for their goals . They were having a hard time engaging with tech companies and how could   this type of companies help their business grow . 

 I then told them the story of how one of our pilots was made for one of the U.S. largest furniture and   deco companies . With sales over US $ 1B a year , this very large company was facing the exact same   problems that they were . Through hard facts and structured logic , my audience realized that this very   large company and their problems and needs were the same . Moreover , I was able to make my   audience aware of some needs that , at first , were hidden even to them . 

 Through my storytelling I also listened to my audience , thus engaging emotionally with them through   understanding . 

 Insight & Approach 

 I realized that storytelling is not about me and what I felt comfortable doing . It was no longer about   being self - centered in the sense of me speaking about what I felt was interesting . It was rather about my   audience and its interests and needs , and what I needed to deliver to fulfill them . I figured that through   delivering a story that I could engage with my audience even at an emotional level , I could achieve a real   connection and thus understand the true needs of my audience and even discover the hidden ones . 

 It does take a lot of work , of course . Even as from the very beginning , you must approach your audience   by knowing thoroughly who they are , what are their interests and needs . This kind of research may   involve a considerable amount of time , resources and effort , but it is , for me , the first sign of   commitment into delivering a compelling and sense - making storytelling . 

 In addition , I also learned that storytelling must be a mixture of well selected data and a clear logic to   the series of event you want to tell your audience about . It all sums up to really knowing what your   audience is about . It is about really caring and committing to both delivering a story that will help   someone else by creating an impact and at the same time discovering hidden needs . It is a two - way   street of both speaking and listening . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 Being an entrepreneur means that you have a series of challenges and obstacles you must tackle daily ,   no doubt . Perhaps one of the most obvious and yet difficult one is to get your audience ( whether it is an   investor , or a client , or even a distributor ) to believe in you , in your company and in your product . You   have no known brand , your product is making its way through its designing , prototyping and launching .   You are basically starting from zero . This is when you realize that , at the time being , the most powerful   tool that you have is storytelling . You need your audience to believe you , to somehow engage with you   and with your company / product . 

 Luckily enough , last summer we devoted ourselves in our startup to develop pilot programs that would   not only allow us to prototype , experiment and launch our product , but to also provided us with a series   of interesting stories that , without acknowledging it at the time , later became the basis for our   storytelling . 

 Application 

 Instead of overwhelming ( or should I say , burying ) my audience with what I could have thought was   interesting analytical data , I took on the challenge of reaching out through storytelling . I had a meeting   with a potential new client , which consisted on a medium sized furniture company . They were a bit   skeptical on what our company could do for them and on how our proprietary technology could be of   any value for their goals . They were having a hard time engaging with tech companies and how could   this type of companies help their business grow . 

 I then told them the story of how one of our pilots was made for one of the U.S. largest furniture and   deco companies . With sales over US $ 1B a year , this very large company was facing the exact same   problems that they were . Through hard facts and structured logic , my audience realized that this very   large company and their problems and needs were the same . Moreover , I was able to make my   audience aware of some needs that , at first , were hidden even to them . 

 Through my storytelling I also listened to my audience , thus engaging emotionally with them through   understanding . 

 Insight & Approach 

 I realized that storytelling is not about me and what I felt comfortable doing . It was no longer about   being self - centered in the sense of me speaking about what I felt was interesting . It was rather about my   audience and its interests and needs , and what I needed to deliver to fulfill them . I figured that through   delivering a story that I could engage with my audience even at an emotional level , I could achieve a real   connection and thus understand the true needs of my audience and even discover the hidden ones . 

 It does take a lot of work , of course . Even as from the very beginning , you must approach your audience   by knowing thoroughly who they are , what are their interests and needs . This kind of research may   involve a considerable amount of time , resources and effort , but it is , for me , the first sign of   commitment into delivering a compelling and sense - making storytelling . 

 In addition , I also learned that storytelling must be a mixture of well selected data and a clear logic to   the series of event you want to tell your audience about . It all sums up to really knowing what your   audience is about . It is about really caring and committing to both delivering a story that will help   someone else by creating an impact and at the same time discovering hidden needs . It is a two - way   street of both speaking and listening .
### Output: 