Classified as Business 

 Service Innovation – Learning Launch 

 Challenge & Selection 

 I am a manager for data analytics and insights in a business that provides services for store operations in 

 supermarkets and food retailers overall . These include temperature monitoring ( food safety ) , energy 

 optimization , and sales / marketing . My team is therefore involved in the development of new services 

 fueled by analytics and better use of data . There are many potential issues and bottlenecks in service 

 innovation processes , but we are usually able to mitigate them by deep data and domain knowledge in 

 combination with some design - thinking activities as visualization , mind mapping , etc . 

 Developing a new successful service offering nonetheless also requires a lot of customer involvement and 

 iteration , so I have found inspiration in the learning launch approach to improve quality and ensure 

 relevance in our innovation process . 

 Application 

 For our first application of the learning launch , we have chosen a service offering for predictive 

 maintenance which came from an idea from an R&D team and went through a visualization phase . The first 

 step for us was to prototype a data model for testing and add a frontend.in form of a dashboard that we 

 could show to stakeholders in order to get feedback on the concept . 

 We now had a prototype and some assumptions about how it would help our customers by addressing a 

 need of being able to be more proactive . This could help lower service costs and energy consumption , but 

 we still had to validate whether we were addressing the right stakeholders ( the persons that would use the 

 tool ) and whether the concept would fulfill the need sufficiently . 

 Insight & Approach 

 To address our own confirmation bias and learn how to improve on the original ideas , we engaged with 

 more customers . We invited both existing and potential new customers to participate in a proof of concept 

 phase . The convincing argument for the customers to get involved was that we initiated it as a co - creation 

 phase where we offered to tailor the new service after their feedback . Hence , it was a win - win as they 

 would ultimately receive a service offering that is fitted for their needs and we would learn what our 

 customers are looking for . 

 The structured feedback we received led us to iterate on more of the features and helped us to understand 

 how our customers prefer to consume the service offering . Moving forward , this approach will be a part of 

 our launch designs doing service innovation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Classified as Business 

 Service Innovation – Learning Launch 

 Challenge & Selection 

 I am a manager for data analytics and insights in a business that provides services for store operations in 

 supermarkets and food retailers overall . These include temperature monitoring ( food safety ) , energy 

 optimization , and sales / marketing . My team is therefore involved in the development of new services 

 fueled by analytics and better use of data . There are many potential issues and bottlenecks in service 

 innovation processes , but we are usually able to mitigate them by deep data and domain knowledge in 

 combination with some design - thinking activities as visualization , mind mapping , etc . 

 Developing a new successful service offering nonetheless also requires a lot of customer involvement and 

 iteration , so I have found inspiration in the learning launch approach to improve quality and ensure 

 relevance in our innovation process . 

 Application 

 For our first application of the learning launch , we have chosen a service offering for predictive 

 maintenance which came from an idea from an R&D team and went through a visualization phase . The first 

 step for us was to prototype a data model for testing and add a frontend.in form of a dashboard that we 

 could show to stakeholders in order to get feedback on the concept . 

 We now had a prototype and some assumptions about how it would help our customers by addressing a 

 need of being able to be more proactive . This could help lower service costs and energy consumption , but 

 we still had to validate whether we were addressing the right stakeholders ( the persons that would use the 

 tool ) and whether the concept would fulfill the need sufficiently . 

 Insight & Approach 

 To address our own confirmation bias and learn how to improve on the original ideas , we engaged with 

 more customers . We invited both existing and potential new customers to participate in a proof of concept 

 phase . The convincing argument for the customers to get involved was that we initiated it as a co - creation 

 phase where we offered to tailor the new service after their feedback . Hence , it was a win - win as they 

 would ultimately receive a service offering that is fitted for their needs and we would learn what our 

 customers are looking for . 

 The structured feedback we received led us to iterate on more of the features and helped us to understand 

 how our customers prefer to consume the service offering . Moving forward , this approach will be a part of 

 our launch designs doing service innovation .
### Output: 