CRM CALLENGE - STORYTELLING 

 Challenge     I‘ve been chosen to be the project manager for an ongoing struggling project in my   organization . The objective was about implementing a solution which shall serve diverse   groups of business users from different departments ( Marketing , Commercial , Customer   happiness , publishing services , etc ... ) in the organization . All stakeholders were relying on   this project to help them to manage their services and activities throughout this solution . I   realized the previous team did n’t listen carefully to the users neither show empathy with the   real needs , they have just decided that a CRM ( Customers Relationship Management ) system   will solve their problems .     Selection     I have selected the storytelling tool - not to be innovative - but to find a proper solution to the   real problems encountering by the users on daily basis . Prior to the implementation ,   identifying the real scope was my main concern on the first place , then the right solution will   come accordingly . Selecting the storytelling tool was the most appropriate tool to show the   users a similar story / user journey which can really touch their pains and encourage them to   engage and discuss the solution opportunities .     Application     I have started inviting several vendors to propose their solutions , I have also worked closely   with them to prepare the presentations in the way of storytelling characteristics ; having   followed a very clear events in every scenario , avoided any technical term to sympathize with   the business user backgrounds and keep them on track with the proposed solution . I ensured   having questions which liaison to the user real problems , to get more attention and   engagement , followed by a satisfied answers and solutions .     I have invited the business users , and this time we did n’t call it presentation or meeting , I ‘ ve   called it “ Workshop ” , so users can feel that they are part of figuring out the right solution not   taking the decisions on behalf of them .     After the workshops , we ended up with a new scope which is more realistic and figured out   that the CRM is not the right solution to cover all problems . So we have divided the original   scope to be three scopes . And we have descope the first project and established two more   initiatives to include the other two new scopes .     The idea of applying the storytelling tool worked in an effective way . Both satisfaction and   enthusiasm by the attendees were perceived throughout communications and collaborations   during and after the workshops . 

 Insights     I have learned that users are way simpler what presenters believe . Proposing a solution or an   idea in a story way by using simple words sequence will be more effective than using the   technical jargons .   Storytelling will bring relief to users and they will be more encouraged to interact with the   proposed solution and share their knowledge and ideas .     Approach     I hope by next time , will be having more time to apply the visualization tool by creating   different prototypes so we can get more clarity to the solution for end users . Selecting the   storytelling tool was a good idea for this case . I will be pushing the design thinking approach   in my organization and trying to apply it on all projects ; hopefully the management will give   me time to do so . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CRM CALLENGE - STORYTELLING 

 Challenge     I‘ve been chosen to be the project manager for an ongoing struggling project in my   organization . The objective was about implementing a solution which shall serve diverse   groups of business users from different departments ( Marketing , Commercial , Customer   happiness , publishing services , etc ... ) in the organization . All stakeholders were relying on   this project to help them to manage their services and activities throughout this solution . I   realized the previous team did n’t listen carefully to the users neither show empathy with the   real needs , they have just decided that a CRM ( Customers Relationship Management ) system   will solve their problems .     Selection     I have selected the storytelling tool - not to be innovative - but to find a proper solution to the   real problems encountering by the users on daily basis . Prior to the implementation ,   identifying the real scope was my main concern on the first place , then the right solution will   come accordingly . Selecting the storytelling tool was the most appropriate tool to show the   users a similar story / user journey which can really touch their pains and encourage them to   engage and discuss the solution opportunities .     Application     I have started inviting several vendors to propose their solutions , I have also worked closely   with them to prepare the presentations in the way of storytelling characteristics ; having   followed a very clear events in every scenario , avoided any technical term to sympathize with   the business user backgrounds and keep them on track with the proposed solution . I ensured   having questions which liaison to the user real problems , to get more attention and   engagement , followed by a satisfied answers and solutions .     I have invited the business users , and this time we did n’t call it presentation or meeting , I ‘ ve   called it “ Workshop ” , so users can feel that they are part of figuring out the right solution not   taking the decisions on behalf of them .     After the workshops , we ended up with a new scope which is more realistic and figured out   that the CRM is not the right solution to cover all problems . So we have divided the original   scope to be three scopes . And we have descope the first project and established two more   initiatives to include the other two new scopes .     The idea of applying the storytelling tool worked in an effective way . Both satisfaction and   enthusiasm by the attendees were perceived throughout communications and collaborations   during and after the workshops . 

 Insights     I have learned that users are way simpler what presenters believe . Proposing a solution or an   idea in a story way by using simple words sequence will be more effective than using the   technical jargons .   Storytelling will bring relief to users and they will be more encouraged to interact with the   proposed solution and share their knowledge and ideas .     Approach     I hope by next time , will be having more time to apply the visualization tool by creating   different prototypes so we can get more clarity to the solution for end users . Selecting the   storytelling tool was a good idea for this case . I will be pushing the design thinking approach   in my organization and trying to apply it on all projects ; hopefully the management will give   me time to do so .
### Output: 