Reflection 

 Challenge   The challenge at hand was to come up with marketing ideas for our family business in the gemstone   industry . Our family was doing business in the gemstone industry since 1995 , mainly in the B2B   segment and was now looking to take on a larger client base and expand both its influence and   revenues . 

 Selection   We decided to procced with Mind Mapping for achieving our target . As this would allow most all the   stakeholders to give their inputs . The mind map would give us a fuller picture of the scenario at hand   and the possible points of improvement and maybe even new approaches . 

 Application   So , first of all each of us decided to contact one of the end consumers we were in contact with   ( some of our key accounts ) and enquire them about how were they doing , how was their business   doing , what was their experience buying from us , what were the problems ( if any ) they faced during   the whole process , the points were we could improve , would they recommend us to any of their   friends or relative(calculating NPS ) , etc , etc . 

 After gathering all the data and some preliminary insights , we all sat together and wrote all the   important points on a whiteboard ( in order to have a visual which helped us to keep things relevant   and real ) , and then started to connect the points . In order to understand if one of the points   affected the other and if yes then how ? We were also looking for some unarticulated messages that   might be there , which would arise when we looked at the whole picture . 

 Insight   The insights we got were really astounding , we got to know that most of the customers were looking   for better credit terms , from a period of 30 days to a period of 45 days . Also we came to know that   the customers were really happy about the way in which we were clearly able to provide them with   the exact shade of stone in the first attempt itself , this made us realize it was a core competency in   our way of business , and we decide to use this feedback in our future pitches to other prospective   clients , as this would clearly be a hassle free and time saving purchasing experience for them . 

 Approach   Overall , we found our approach suitable for the problem at hand and if any such case arises in the   future we would be highly inclined to use the same approach with addition of a learning launch , to   get better and even more practical insights which would most likely be faster to implement and will   drive better results . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection 

 Challenge   The challenge at hand was to come up with marketing ideas for our family business in the gemstone   industry . Our family was doing business in the gemstone industry since 1995 , mainly in the B2B   segment and was now looking to take on a larger client base and expand both its influence and   revenues . 

 Selection   We decided to procced with Mind Mapping for achieving our target . As this would allow most all the   stakeholders to give their inputs . The mind map would give us a fuller picture of the scenario at hand   and the possible points of improvement and maybe even new approaches . 

 Application   So , first of all each of us decided to contact one of the end consumers we were in contact with   ( some of our key accounts ) and enquire them about how were they doing , how was their business   doing , what was their experience buying from us , what were the problems ( if any ) they faced during   the whole process , the points were we could improve , would they recommend us to any of their   friends or relative(calculating NPS ) , etc , etc . 

 After gathering all the data and some preliminary insights , we all sat together and wrote all the   important points on a whiteboard ( in order to have a visual which helped us to keep things relevant   and real ) , and then started to connect the points . In order to understand if one of the points   affected the other and if yes then how ? We were also looking for some unarticulated messages that   might be there , which would arise when we looked at the whole picture . 

 Insight   The insights we got were really astounding , we got to know that most of the customers were looking   for better credit terms , from a period of 30 days to a period of 45 days . Also we came to know that   the customers were really happy about the way in which we were clearly able to provide them with   the exact shade of stone in the first attempt itself , this made us realize it was a core competency in   our way of business , and we decide to use this feedback in our future pitches to other prospective   clients , as this would clearly be a hassle free and time saving purchasing experience for them . 

 Approach   Overall , we found our approach suitable for the problem at hand and if any such case arises in the   future we would be highly inclined to use the same approach with addition of a learning launch , to   get better and even more practical insights which would most likely be faster to implement and will   drive better results .
### Output: 