Challenge : Describe your challenge , including all relevant information .     As part of my marketing role in my current organization , part of my job is to come up with   the marketing pitch for new product launches for our customers . In a recent new product   launch , one of the tasks I had to perform was to come up with a product tagline , ie the short   and memorable phrase that will be used in the marketing campaign to convey the message   of the new product to the customer . The challenge here is that the product has a various   selling value proposition , and it is important as a team that we align on the one we should   focus on , that will resonate the most with the market needs .     Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and   why you selected it for your challenge -- including any appropriate video lecture   references ) .     One of the tools that I had relied on was brainstorming . As I am from an outside industry   from my new company , it was difficult for me to view the product advantages from my   perspective as I am from the outside . In short , however , an email and a brief were sent out   to all my team members ( 6 people ) , and I had asked them about what they thought were   the product valuation propositions were and what would our customers resonate with .     Application : Describe how you applied the tool you selected to your challenge ( e.g. , what   you did and how the tool was applied effectively or ineffectively ) .     The brief was sent out with a few short descriptions of what the product technology is ,   combined with a few of the tests that we had conducted in the lab to demonstrate the   product performance versus our competitors . At the same time , I had to share visual aid in   the likes of our marketing content and also test results to provoke the thought process of   my colleagues . The outcome ultimately , was for the participants in a paragraph or less , to   describe what they thought the benefits were and key selling points associated with the   products . Once I had collated all the information shared , I sat down with my manager and   counterpart to review the common themes throughout this exercise to determine what   would be the right direction to go forth for the tagline .     Insight : Describe the insight you gained from applying the tool you selected to your   challenge ( e.g. , how an insight affected your thinking about the challenge and about   design thinking more broadly ) .     The biggest insight from this exercise was definitely through the diversity of the individuals   that had participated in the topic . As nicely described in the course material , “ organizations   with the highest payoffs are not innovating the solution , but in innovating how people work   together to implement the new possibilities they see ” . Having alignment and bringing   everyone along this journey has allowed my teammates to feel like that they are part of this   journey , generating better results and engagement for the future launch of the product .     Approach : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why . 

 The only thing I would change next time as to how to write less in the brief . Whilst it is   important to give guidance to the participants on where the direction should be heading ,   there is a fine balance between what is too much guidance and what is not enough so that   the creativity and thought process is starting from a “ blank page ” . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : Describe your challenge , including all relevant information .     As part of my marketing role in my current organization , part of my job is to come up with   the marketing pitch for new product launches for our customers . In a recent new product   launch , one of the tasks I had to perform was to come up with a product tagline , ie the short   and memorable phrase that will be used in the marketing campaign to convey the message   of the new product to the customer . The challenge here is that the product has a various   selling value proposition , and it is important as a team that we align on the one we should   focus on , that will resonate the most with the market needs .     Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and   why you selected it for your challenge -- including any appropriate video lecture   references ) .     One of the tools that I had relied on was brainstorming . As I am from an outside industry   from my new company , it was difficult for me to view the product advantages from my   perspective as I am from the outside . In short , however , an email and a brief were sent out   to all my team members ( 6 people ) , and I had asked them about what they thought were   the product valuation propositions were and what would our customers resonate with .     Application : Describe how you applied the tool you selected to your challenge ( e.g. , what   you did and how the tool was applied effectively or ineffectively ) .     The brief was sent out with a few short descriptions of what the product technology is ,   combined with a few of the tests that we had conducted in the lab to demonstrate the   product performance versus our competitors . At the same time , I had to share visual aid in   the likes of our marketing content and also test results to provoke the thought process of   my colleagues . The outcome ultimately , was for the participants in a paragraph or less , to   describe what they thought the benefits were and key selling points associated with the   products . Once I had collated all the information shared , I sat down with my manager and   counterpart to review the common themes throughout this exercise to determine what   would be the right direction to go forth for the tagline .     Insight : Describe the insight you gained from applying the tool you selected to your   challenge ( e.g. , how an insight affected your thinking about the challenge and about   design thinking more broadly ) .     The biggest insight from this exercise was definitely through the diversity of the individuals   that had participated in the topic . As nicely described in the course material , “ organizations   with the highest payoffs are not innovating the solution , but in innovating how people work   together to implement the new possibilities they see ” . Having alignment and bringing   everyone along this journey has allowed my teammates to feel like that they are part of this   journey , generating better results and engagement for the future launch of the product .     Approach : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why . 

 The only thing I would change next time as to how to write less in the brief . Whilst it is   important to give guidance to the participants on where the direction should be heading ,   there is a fine balance between what is too much guidance and what is not enough so that   the creativity and thought process is starting from a “ blank page ” .
### Output: 