Learning Launch tool 

 Challenge 

 Agriculture is the backbone of Africa and in my country Kenya it provides more than 51 % of its GDP . This is quite impressive . Unfortunately , the Farmers behind this impressive number still live in poverty conditions . This is because lack information on where to get market for their products , they lack information on market prices they must depend on exploitative middlemen who take advantage of their ignorance . There is also a long distribution chain that dilutes their revenue . I am a founder of an online platform that links small scale farmers to buyers using mobile and web technology . My challenge is to create a simple technology that can be easily accessed by farmers considering that most of the farmers live in the rural areas with little access to internet services . This project includes IT personnel and the marketing team together with our partners from Bora farmer ’s Sacco . The project is a start - up therefore run by volunteer time . The time line for this project should run for at most 3 months to give our software development team ample time to create a prototype of the technology . Our partners from Bora farmer ’s Sacco will help us in structuring the frst prototype of the technology so us to test it with our main users . Once we come up with the prototype our marketing team will help us in our frst go - to - market research . 

 Selection 

 As a team , we have decided to use the learning launch tool . We believe this will help us design a simple yet efective technology that our users can easily navigate . Working with some farmers from the Bora farmer ’s Sacco we have gone through several design thinking activities to come up with a go - to - market prototype . Doing this activity has helped us in selecting the learning launch tool for our challenge . This tool will help us go through an iterating process that will improve on our solution . Working with the prototype will help us experiment the idea with a larger group of farmers . 

 Application 

 Our frst launch we focused on providing a mobile application that runs on a smartphone , with incredible features like image capture , chat and location . This is to ensure we capture quality information about farm products farmers would like to sell . Our focus was to observe how farmers interact with the mobile platform . This process helped us understand our market , many farmers liked the idea behind the technology , however , most of them did not own a smartphone and they had limited or no internet services due to their rural geographical locations . Most farmers owned the simple feature phone that runs on Symbian operating system . After a lengthy observation on the farmers we realized we should have focused on human centered design instead of product centered design . We spent the next 3 days with both our marketing and IT teams together with the farmers to improve on the technology to run on a feature phone . We worked through all possible solutions and we settled on creating a USSD platform . Our second launch was to release the new platform to a group of farmers to see how they will interact with it . Our focus was to observe to see if there were any gaps . Through this process it helped us understand our market and what our users considered simple . After testing the second platform we conducted interviews with the farmers who interacted   with it to understand their experiences and to fnd out if this second prototype was easy to navigate . Our priority was to ensure that the farmers could use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our mobile application to meet user ’s expectation . It is through this process we realized that the farmers were more comfortable with the second mobile application . Our marketing department used the results of this process to re - strategize our marketing campaign . Moving forward our business will focus on human centered design to improve our product and services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a team to review the insight gained from our frst two launches and incorporate this insight into future launch designs as this is the most efective and ideal way of approaching and implementing solutions . Future launch designs should refect insight gained , progress made , and come closer to a compelling solution ready for full roll out . 

 Now that you have seen how to implement the design thinking learning launch tool you can try to implement the other tools . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch tool 

 Challenge 

 Agriculture is the backbone of Africa and in my country Kenya it provides more than 51 % of its GDP . This is quite impressive . Unfortunately , the Farmers behind this impressive number still live in poverty conditions . This is because lack information on where to get market for their products , they lack information on market prices they must depend on exploitative middlemen who take advantage of their ignorance . There is also a long distribution chain that dilutes their revenue . I am a founder of an online platform that links small scale farmers to buyers using mobile and web technology . My challenge is to create a simple technology that can be easily accessed by farmers considering that most of the farmers live in the rural areas with little access to internet services . This project includes IT personnel and the marketing team together with our partners from Bora farmer ’s Sacco . The project is a start - up therefore run by volunteer time . The time line for this project should run for at most 3 months to give our software development team ample time to create a prototype of the technology . Our partners from Bora farmer ’s Sacco will help us in structuring the frst prototype of the technology so us to test it with our main users . Once we come up with the prototype our marketing team will help us in our frst go - to - market research . 

 Selection 

 As a team , we have decided to use the learning launch tool . We believe this will help us design a simple yet efective technology that our users can easily navigate . Working with some farmers from the Bora farmer ’s Sacco we have gone through several design thinking activities to come up with a go - to - market prototype . Doing this activity has helped us in selecting the learning launch tool for our challenge . This tool will help us go through an iterating process that will improve on our solution . Working with the prototype will help us experiment the idea with a larger group of farmers . 

 Application 

 Our frst launch we focused on providing a mobile application that runs on a smartphone , with incredible features like image capture , chat and location . This is to ensure we capture quality information about farm products farmers would like to sell . Our focus was to observe how farmers interact with the mobile platform . This process helped us understand our market , many farmers liked the idea behind the technology , however , most of them did not own a smartphone and they had limited or no internet services due to their rural geographical locations . Most farmers owned the simple feature phone that runs on Symbian operating system . After a lengthy observation on the farmers we realized we should have focused on human centered design instead of product centered design . We spent the next 3 days with both our marketing and IT teams together with the farmers to improve on the technology to run on a feature phone . We worked through all possible solutions and we settled on creating a USSD platform . Our second launch was to release the new platform to a group of farmers to see how they will interact with it . Our focus was to observe to see if there were any gaps . Through this process it helped us understand our market and what our users considered simple . After testing the second platform we conducted interviews with the farmers who interacted   with it to understand their experiences and to fnd out if this second prototype was easy to navigate . Our priority was to ensure that the farmers could use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our mobile application to meet user ’s expectation . It is through this process we realized that the farmers were more comfortable with the second mobile application . Our marketing department used the results of this process to re - strategize our marketing campaign . Moving forward our business will focus on human centered design to improve our product and services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a team to review the insight gained from our frst two launches and incorporate this insight into future launch designs as this is the most efective and ideal way of approaching and implementing solutions . Future launch designs should refect insight gained , progress made , and come closer to a compelling solution ready for full roll out . 

 Now that you have seen how to implement the design thinking learning launch tool you can try to implement the other tools .
### Output: 