Reflection – Visualisation     Challenge : Describe your challenge , including all relevant information .     As Government of India decided to launch a campaign that will benefit the most backward districts of   the society and make a significant attempt to improve their socio - economic welfare , our client , NITI   Aayog , which is the Government ’s apex think tank , was mandated to envision a robust strategy   which will not only ensure gradual progress in the selected districts but also make them hub for   development .      Our challenge , as a communications agency was to ensure right messaging and gradually ,   showcasing the development story and best practices being followed in these districts , for the world   to stand up and take notice .      Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why   you selected it for your challenge → including any appropriate video lecture references ) .     We believe that before achieving success , it is important to visualize its journey . Possible roadblocks   and pain points can be identified to ensure there is a backup course of action , just in case . We had   to imagine possibilities that we had never encountered . Situations like , how will the citizens react to   their hometown being labelled as backward ? Will Civil servants be willing to take postings in these   districts ? Can we convince the private sector to invest here ?      Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you   did and how the tool was applied effectively or ineffectively ) .     To kick start the campaign , we made sure that communicating the right messaging was of the   utmost importance . So , the first task was to make sure the word ‘ Backward ’ gets replaced by the   word ‘ Aspirational . ’ . The name of the campaign thus was – Transformation of Aspirational Districts   Programme . By choosing an alternate , yet progressive name for the campaign , a deliberate attempt   was made to ensure citizens view this a key step in their development .        PM of India , Shri Narendra Modi launched this campaign and used simple yet though evoking words   to give a clarion call to the nation .      As India continues to re - write its success story , it is imperative to ensure the rural parts of the   country progress as well . The Districts Collectors and administration were thus labeled as   Champions of Change .      The first success story of the campaign was when the administration & citizen were excited and   eager to be a part of their district ’s growth story . The wheels were set in motion !       Insight : Describe the insight you gained from applying the tool you selected to your   challenge ( e.g. , how an insight affected your thinking about the challenge and about design   thinking more broadly ) .     Understanding the psyche was indeed helpful & the power of communication further strengthened our   belief that words can indeed create magic . The use of the word – ‘ backward ’ slowly started to diminish   & got replaced by ‘ aspirational ’ in people ’s vocabulary .      Social Media proved to be an effective medium for communicating . Through the social media platforms   of our client – NITI Aayog , we launched different hashtags to highlight how these districts are bringing 

 about a paradigm shift in critical social sectors like health and education . # VoicesOfChange &   # EducationForChange highlighted several best practices from across India .      From a child that goes to school to an elderly citizen that has witnessed decades of hardship , these   citizens now proudly own the success of their Aspirational District !     These districts are now not just making steady progress but also emerging as role models for their   country . For Instance , as India grapples with the coronavirus , Aspirational Districts are setting the   standard for rest of the country . 

 Source : https://economictimes.indiatimes.com/news/politics-and-nation/less-than-one-third-of-indias-aspirational-districts-hit- by - covid / articleshow/75367747.cms   ----     Approach : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why .     As the programme is now in its third year , a plethora of best practices and success stories have   emerged from the grassroots . These are stories determination , courage & inspiration . To ensure this   initiative take the shape of a mass movement , Storytelling as a tool will be crucial in creating an   effective emotional connect and narrating it to a larger section of the audience through traditional   and modern communication platforms . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Visualisation     Challenge : Describe your challenge , including all relevant information .     As Government of India decided to launch a campaign that will benefit the most backward districts of   the society and make a significant attempt to improve their socio - economic welfare , our client , NITI   Aayog , which is the Government ’s apex think tank , was mandated to envision a robust strategy   which will not only ensure gradual progress in the selected districts but also make them hub for   development .      Our challenge , as a communications agency was to ensure right messaging and gradually ,   showcasing the development story and best practices being followed in these districts , for the world   to stand up and take notice .      Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why   you selected it for your challenge → including any appropriate video lecture references ) .     We believe that before achieving success , it is important to visualize its journey . Possible roadblocks   and pain points can be identified to ensure there is a backup course of action , just in case . We had   to imagine possibilities that we had never encountered . Situations like , how will the citizens react to   their hometown being labelled as backward ? Will Civil servants be willing to take postings in these   districts ? Can we convince the private sector to invest here ?      Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you   did and how the tool was applied effectively or ineffectively ) .     To kick start the campaign , we made sure that communicating the right messaging was of the   utmost importance . So , the first task was to make sure the word ‘ Backward ’ gets replaced by the   word ‘ Aspirational . ’ . The name of the campaign thus was – Transformation of Aspirational Districts   Programme . By choosing an alternate , yet progressive name for the campaign , a deliberate attempt   was made to ensure citizens view this a key step in their development .        PM of India , Shri Narendra Modi launched this campaign and used simple yet though evoking words   to give a clarion call to the nation .      As India continues to re - write its success story , it is imperative to ensure the rural parts of the   country progress as well . The Districts Collectors and administration were thus labeled as   Champions of Change .      The first success story of the campaign was when the administration & citizen were excited and   eager to be a part of their district ’s growth story . The wheels were set in motion !       Insight : Describe the insight you gained from applying the tool you selected to your   challenge ( e.g. , how an insight affected your thinking about the challenge and about design   thinking more broadly ) .     Understanding the psyche was indeed helpful & the power of communication further strengthened our   belief that words can indeed create magic . The use of the word – ‘ backward ’ slowly started to diminish   & got replaced by ‘ aspirational ’ in people ’s vocabulary .      Social Media proved to be an effective medium for communicating . Through the social media platforms   of our client – NITI Aayog , we launched different hashtags to highlight how these districts are bringing 

 about a paradigm shift in critical social sectors like health and education . # VoicesOfChange &   # EducationForChange highlighted several best practices from across India .      From a child that goes to school to an elderly citizen that has witnessed decades of hardship , these   citizens now proudly own the success of their Aspirational District !     These districts are now not just making steady progress but also emerging as role models for their   country . For Instance , as India grapples with the coronavirus , Aspirational Districts are setting the   standard for rest of the country . 

 Source : https://economictimes.indiatimes.com/news/politics-and-nation/less-than-one-third-of-indias-aspirational-districts-hit- by - covid / articleshow/75367747.cms   ----     Approach : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why .     As the programme is now in its third year , a plethora of best practices and success stories have   emerged from the grassroots . These are stories determination , courage & inspiration . To ensure this   initiative take the shape of a mass movement , Storytelling as a tool will be crucial in creating an   effective emotional connect and narrating it to a larger section of the audience through traditional   and modern communication platforms .
### Output: 