Example Reflection – Learning Launch 

 Challenge – 

 I am a business development executive for a building materials trading company based in Dubai   and the task assigned to me was to market the wholesale of a new range of low - priced building   material products . The traditional way to do so is through hiring outdoor sales executives . Due   to budget limitations set by the company as the products had very low margins hiring new sales   personnel was not feasible . The company had planned on targeting to the mass market through   lowest pricing strategy , hence price of products was regarded as the primary selling factor , just   the customers needed to get aware of the range of low - priced products available with us .   Another challenge was that the marketing initiative had to kick off as soon as possible as the   products were going to arrive in the company ’s warehouse within a month ’s time and by selling   quickly we would decrease inventory holding cost and aid in increasing inventory turnover . 

 Selection – The learning launch tool was the selection of our choice as it is the best way to run   quick tests to know about the validity of our key assumptions . Moreover , the results of the test   as confirming or disconfirming data would provide us with complete clarity on which areas to   continue development . 

 Application – 

 For our first learning launch our center of attention was on online marketing through web   development of an E - commerce platform which displayed all product information , pictures , and   prices with an option to even place orders online . In order to cut a considerable amount of time   a semi premade e - commerce website theme was selected with plans on later customizing the   website theme to better suit building material products . Since the company already had a data   base of all its customers it became easy to spread the website link through targeted emails . 

 E - commerce mobile application development was the objective of the second learning launch .   Same as the website a premade mobile application e commerce theme was selected in order to   save time and with plans on customizing the interface better if it performs well with the   customers . Then , targeted WhatsApp messages were sent to the company ’s customer   broadcast list with the link to download the mobile application . 

 Insight – 

 After 10 days of testing the website and the mobile application in the market the key insight   found was that all the orders were received from the mobile application . In the building   materials market mobile phones are widely used among our customers to communicate with   sales personal and place orders through WhatsApp , hence our customers found using the   mobile app more natural easy to use to check product prices and even place orders as they   did n’t have to go through the inconvenience of opening the website on a laptop . Doing so   saved time and coast for further developmental efforts for one of approaches . Nonetheless , 

 search engine optimization for the website would be carried out in future be to get hold of   potential corporate customers or new clients outside the market . 

 Approach – 

 We found that the learning launch tool was the appropriate selection as the test gave us clarity   on which areas were required to focus our efforts at . In future I would even use the mind   mapping tool by asking a group customers to note thoughts that come to their mind when   purchasing building material products and to gather insights based on responses and generate   business developmental strategies to better cater to their needs . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch 

 Challenge – 

 I am a business development executive for a building materials trading company based in Dubai   and the task assigned to me was to market the wholesale of a new range of low - priced building   material products . The traditional way to do so is through hiring outdoor sales executives . Due   to budget limitations set by the company as the products had very low margins hiring new sales   personnel was not feasible . The company had planned on targeting to the mass market through   lowest pricing strategy , hence price of products was regarded as the primary selling factor , just   the customers needed to get aware of the range of low - priced products available with us .   Another challenge was that the marketing initiative had to kick off as soon as possible as the   products were going to arrive in the company ’s warehouse within a month ’s time and by selling   quickly we would decrease inventory holding cost and aid in increasing inventory turnover . 

 Selection – The learning launch tool was the selection of our choice as it is the best way to run   quick tests to know about the validity of our key assumptions . Moreover , the results of the test   as confirming or disconfirming data would provide us with complete clarity on which areas to   continue development . 

 Application – 

 For our first learning launch our center of attention was on online marketing through web   development of an E - commerce platform which displayed all product information , pictures , and   prices with an option to even place orders online . In order to cut a considerable amount of time   a semi premade e - commerce website theme was selected with plans on later customizing the   website theme to better suit building material products . Since the company already had a data   base of all its customers it became easy to spread the website link through targeted emails . 

 E - commerce mobile application development was the objective of the second learning launch .   Same as the website a premade mobile application e commerce theme was selected in order to   save time and with plans on customizing the interface better if it performs well with the   customers . Then , targeted WhatsApp messages were sent to the company ’s customer   broadcast list with the link to download the mobile application . 

 Insight – 

 After 10 days of testing the website and the mobile application in the market the key insight   found was that all the orders were received from the mobile application . In the building   materials market mobile phones are widely used among our customers to communicate with   sales personal and place orders through WhatsApp , hence our customers found using the   mobile app more natural easy to use to check product prices and even place orders as they   did n’t have to go through the inconvenience of opening the website on a laptop . Doing so   saved time and coast for further developmental efforts for one of approaches . Nonetheless , 

 search engine optimization for the website would be carried out in future be to get hold of   potential corporate customers or new clients outside the market . 

 Approach – 

 We found that the learning launch tool was the appropriate selection as the test gave us clarity   on which areas were required to focus our efforts at . In future I would even use the mind   mapping tool by asking a group customers to note thoughts that come to their mind when   purchasing building material products and to gather insights based on responses and generate   business developmental strategies to better cater to their needs .
### Output: 