Learning Launch 

 Challenge 

 I am working at an escape - room company . We organize quest - rooms ( or real - life room escape ) , it   is an intellectual game , where players are locked in a chamber and they need to find a way out   using supporting items and solving puzzles in conditions of limited time . Recently we have been   observing the fall in the number of customers and as a result the decrease of our profit . The problem   was , that nearby our competitor company opened an escape - room with performance and actors .   So , there must have been a completely new idea to attract customers . The challenge was to make   and come up with the new idea . 

 Selection 

 We have already tested several design thinking instruments and in this particular case we were   ready to implement learning launch tool to test our ideas . The learning launch is one of the design   thinking instruments that helps to test ideas . 

 Application 

 In the beginning , we were looking for solutions to organize special prices or prepare some events   for customers . However , these types of activities were not very effective in our case and hardly   changed the situation . So , we decided to make additional room for ‘ extreme ’ lovers , with brand   new plot , actors and overall atmosphere for clients , based on the on the stories of sir Arthur Conan   Doyle about adventures of Sherlock Holmes . The point was , that there were a couple of actors ,   involved in the escape - room . According to the plot , the players were locked in the castle with the   sinister butcher , who tried to find the so - called guests . So , the real actor came in the room every   fifteen minutes and the players needed to find a safe - place . The one , who did not manage to hide ,   was captured by the butcher and quitted from the game . In this case , players must work like a real   team , support each other and act in conditions of uncertainties and fear . We wanted the idea to be   implemented with maximum combination of teamwork , frightful atmosphere and spirit of   adventures of Sherlock Holmes . Moreover , it was one of the wildest ideas , because include   additional actors in the game was meant additional investments . However , it worked . 

 Innovativeness was the dominant factor by establishing new idea . Involving actors in the rooms ,   which may quit the player out of it was pretty novel and not popularized . The point was , that player   tries to solve puzzle in the real conditions not only of a limited time , but also of fear . Furthermore ,   there were enough safe - places for all players , but they have a very few time to hide before butcher   come in . So , they must have acted harmoniously and helped each other . In this case , the novelty   was also in making the quest for developing teamwork skills . For sure , in order to cope with   obstacles and barriers , we tried to analyze possible profits , advantages and disadvantages of the   idea , to identify wild cards of the project and outline target audience . 

 Insight 

 By using the learning launch tool , we were able to confirm our idea concerning remaking of our   escape - room , involving actors and brining brand new concepts . As a part of this approach we used   surveys in order to know the opinions of possible customers and to evaluate their readiness to test   something new in escape - room business . The results of our analysis were significant for the   company in increasing the number of clients . However , several of our proposals that were 

 supported by us eventually underwent some changes . For instance , due to the budgetary constraints   and number of rooms in our ‘ office ’ the company could not add a new room . Instead of doing so ,   we chose to redesign and remake a least popular escape - room . The budgetary constraints of the   company will be analyzed by us and adapt to the further steps of learning launches . 

 Approach 

 We have already used other approaches of design thinking before , and as consequence the learning   launch was a logical step for our company to make , especially in terms of strict competition . So ,   the next phase of learning launch will be the focus on finding new channels of communication   with the clients , getting the feedback and improving the escape - rooms . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I am working at an escape - room company . We organize quest - rooms ( or real - life room escape ) , it   is an intellectual game , where players are locked in a chamber and they need to find a way out   using supporting items and solving puzzles in conditions of limited time . Recently we have been   observing the fall in the number of customers and as a result the decrease of our profit . The problem   was , that nearby our competitor company opened an escape - room with performance and actors .   So , there must have been a completely new idea to attract customers . The challenge was to make   and come up with the new idea . 

 Selection 

 We have already tested several design thinking instruments and in this particular case we were   ready to implement learning launch tool to test our ideas . The learning launch is one of the design   thinking instruments that helps to test ideas . 

 Application 

 In the beginning , we were looking for solutions to organize special prices or prepare some events   for customers . However , these types of activities were not very effective in our case and hardly   changed the situation . So , we decided to make additional room for ‘ extreme ’ lovers , with brand   new plot , actors and overall atmosphere for clients , based on the on the stories of sir Arthur Conan   Doyle about adventures of Sherlock Holmes . The point was , that there were a couple of actors ,   involved in the escape - room . According to the plot , the players were locked in the castle with the   sinister butcher , who tried to find the so - called guests . So , the real actor came in the room every   fifteen minutes and the players needed to find a safe - place . The one , who did not manage to hide ,   was captured by the butcher and quitted from the game . In this case , players must work like a real   team , support each other and act in conditions of uncertainties and fear . We wanted the idea to be   implemented with maximum combination of teamwork , frightful atmosphere and spirit of   adventures of Sherlock Holmes . Moreover , it was one of the wildest ideas , because include   additional actors in the game was meant additional investments . However , it worked . 

 Innovativeness was the dominant factor by establishing new idea . Involving actors in the rooms ,   which may quit the player out of it was pretty novel and not popularized . The point was , that player   tries to solve puzzle in the real conditions not only of a limited time , but also of fear . Furthermore ,   there were enough safe - places for all players , but they have a very few time to hide before butcher   come in . So , they must have acted harmoniously and helped each other . In this case , the novelty   was also in making the quest for developing teamwork skills . For sure , in order to cope with   obstacles and barriers , we tried to analyze possible profits , advantages and disadvantages of the   idea , to identify wild cards of the project and outline target audience . 

 Insight 

 By using the learning launch tool , we were able to confirm our idea concerning remaking of our   escape - room , involving actors and brining brand new concepts . As a part of this approach we used   surveys in order to know the opinions of possible customers and to evaluate their readiness to test   something new in escape - room business . The results of our analysis were significant for the   company in increasing the number of clients . However , several of our proposals that were 

 supported by us eventually underwent some changes . For instance , due to the budgetary constraints   and number of rooms in our ‘ office ’ the company could not add a new room . Instead of doing so ,   we chose to redesign and remake a least popular escape - room . The budgetary constraints of the   company will be analyzed by us and adapt to the further steps of learning launches . 

 Approach 

 We have already used other approaches of design thinking before , and as consequence the learning   launch was a logical step for our company to make , especially in terms of strict competition . So ,   the next phase of learning launch will be the focus on finding new channels of communication   with the clients , getting the feedback and improving the escape - rooms .
### Output: 