Visualization 

 Challenge & Selection 

 I am working in a company which is dealing with the purchase and sale of Gold ornaments . We are   selling our gold ornaments via our Group company who is an NBFC ( Non - banking financial   institution ) and they are having around 3500 branches across India . The customers will be visiting   our Group company branches to avail various services like foreign money transactions , Online travel   ticket booking , Pledging of gold ornaments etc . So , we will be converting these customers ( Upper ,   Middle- and large numbers of Lower - income customers ) into our business also . As I said above , we   are running our business of selling the gold ornaments on EMI and spot payment options via these   Group company branches . It has always been a challenge in the Market to sustain with our business   as we are competing with various established Jewellery groups . 

 We are running our business successfully based some core factors like we will be giving EMI options   to the customers towards the buying of Jewellery and we will be implementing various festival   discounts to attract the customers . Also , the main factor is our service which we are providing to the   customers to ensure the fulfilment of customer satisfaction . We have also doing various marketing   activities and newspaper advertisement to convey the new offers which we are offering to them .   After being implementing all the required activities for customer needs and satisfaction , we have   found out that the new walk in customers are increasing , but there is a decrease in repeated   customers which is affecting our monthly turnover . So , then we have analysed scenario and   conducted a customer survey on our products . 

 We are able to find out the problem of decreasing customers with the help of survey and the   findings are given below . 

 1 .    Customers are not completely getting the knowledge of our product offers via our   advertisements and even from our branch staff . As already mentioned above most of our customers   are lower income people and most of them are not that much educated to understand the offers   and new launches of products via our advertisements / communications . 

 2 .    The other finding was our branch staffs are not fully able to convey the details of our products in   such a way where all the customers can understand easily . 

 3 .    While having a discussion with our staff , the most important thing came out like whatever the   instructions given from our products team to our branch staffs via phone and mail are not fully   getting conveyed to all the staffs . So , they are also not able to deliver the same to our customers . 

 We have found the problem but not the solution to restructure the same . I have done lot of thinking   and gone through the process of finalising new offers and products which is being presented in front   to the customers . Here I thought about the Visualisation tool . 

 Application 

 I have chosen the Visualisation tool based on the following things . 

 Our initial discussion has been conducted with a group of Product team members who will   be finalisation the product offers based on their verbal discussion and use sticky notes to   make comments . Also , they are conveying the same to our branches via mail and through   phone calls . Even the marketing advertisement is also having lot of written sentences on the   product offers , but the subject is getting fully conveyed to all customers as most of them are   illiterate . Also , the branch staffs are also not getting the whole clarity as they are also   reading the offers and just conveying the same into the customers . So , then we have   thought about Visualisation tool which can somehow eliminate our problems in a better   way .        So , the we have started to discuss among themselves by visualising the whole scenario in   our way as well as our branch staff and importantly our customers thoughts . We have   started to draw the calculation on board and prepared PPT and presented among ourselves .   Then the output started to come as we have started to receive additional insights that come   from the group discussion on an additional copy of the graphic to finalise the product offers   which can be easily understandable to our customers and staffs .   Along with the products ,   we have drafted the offers and discounts via pictures and calculations which can be easily   understandable to all . Based on that visualisation tool we prepared marketing materials and   advertisement which can be easily understandable to everyone by visualising it . We found   out that verbal communication got its on limitations and visualisation had a better effect in   various areas and which will work better for us . We have prepared a video based on   visualisation tool which include the information ’s based on visuals more than verbal   communications and which has been displaying in the branch and the customer can watch   the same while they are even coming on some other service from our branches . 

 Insight & Approach         Finally , the output came in and we got a good feedback from the customers as they can   understand the offers much better than previous scenario and when they are approaching   our branch staff , they are also able to understand the customer needs and able to explain   the product related things much easier way by showing the marketing materials which we   have prepared using visualisation tool .      So as far as my experience definitely the Visualisation tool is very much important in all   organisations whatever may be their nature of business . It can apply anywhere as it can   convey more things than verbal communication tool . This can be used as a common tool as   far as my understanding because visualisation tool can convey something with better clarity .   Yes , I do admit that it does not have the speed as verbal communication and discussions . But   this tool is very much useful as we can solve various problems by explaining the matters in   easier way which can also leads to get more suggestions and opinion from others . 

 Since I discovered that the most valuable aspect is the shared insights and learning , next time I   would use the visualization activity as a starting point for a series of design thinking activities . Also   will try to apply the other tools like Storytelling , Mind Mapping , Learning , Launch based on the   nature of problems and also will try to explain and   advise others also to apply design thinking and its   various tools which they can apply / innovate in different situations . 

 Design thinking for Innovation helped me a lot and yes , I will try to apply each and every tool where   it is applicable to get rid of the problems which we are facing in our organisation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization 

 Challenge & Selection 

 I am working in a company which is dealing with the purchase and sale of Gold ornaments . We are   selling our gold ornaments via our Group company who is an NBFC ( Non - banking financial   institution ) and they are having around 3500 branches across India . The customers will be visiting   our Group company branches to avail various services like foreign money transactions , Online travel   ticket booking , Pledging of gold ornaments etc . So , we will be converting these customers ( Upper ,   Middle- and large numbers of Lower - income customers ) into our business also . As I said above , we   are running our business of selling the gold ornaments on EMI and spot payment options via these   Group company branches . It has always been a challenge in the Market to sustain with our business   as we are competing with various established Jewellery groups . 

 We are running our business successfully based some core factors like we will be giving EMI options   to the customers towards the buying of Jewellery and we will be implementing various festival   discounts to attract the customers . Also , the main factor is our service which we are providing to the   customers to ensure the fulfilment of customer satisfaction . We have also doing various marketing   activities and newspaper advertisement to convey the new offers which we are offering to them .   After being implementing all the required activities for customer needs and satisfaction , we have   found out that the new walk in customers are increasing , but there is a decrease in repeated   customers which is affecting our monthly turnover . So , then we have analysed scenario and   conducted a customer survey on our products . 

 We are able to find out the problem of decreasing customers with the help of survey and the   findings are given below . 

 1 .    Customers are not completely getting the knowledge of our product offers via our   advertisements and even from our branch staff . As already mentioned above most of our customers   are lower income people and most of them are not that much educated to understand the offers   and new launches of products via our advertisements / communications . 

 2 .    The other finding was our branch staffs are not fully able to convey the details of our products in   such a way where all the customers can understand easily . 

 3 .    While having a discussion with our staff , the most important thing came out like whatever the   instructions given from our products team to our branch staffs via phone and mail are not fully   getting conveyed to all the staffs . So , they are also not able to deliver the same to our customers . 

 We have found the problem but not the solution to restructure the same . I have done lot of thinking   and gone through the process of finalising new offers and products which is being presented in front   to the customers . Here I thought about the Visualisation tool . 

 Application 

 I have chosen the Visualisation tool based on the following things . 

 Our initial discussion has been conducted with a group of Product team members who will   be finalisation the product offers based on their verbal discussion and use sticky notes to   make comments . Also , they are conveying the same to our branches via mail and through   phone calls . Even the marketing advertisement is also having lot of written sentences on the   product offers , but the subject is getting fully conveyed to all customers as most of them are   illiterate . Also , the branch staffs are also not getting the whole clarity as they are also   reading the offers and just conveying the same into the customers . So , then we have   thought about Visualisation tool which can somehow eliminate our problems in a better   way .        So , the we have started to discuss among themselves by visualising the whole scenario in   our way as well as our branch staff and importantly our customers thoughts . We have   started to draw the calculation on board and prepared PPT and presented among ourselves .   Then the output started to come as we have started to receive additional insights that come   from the group discussion on an additional copy of the graphic to finalise the product offers   which can be easily understandable to our customers and staffs .   Along with the products ,   we have drafted the offers and discounts via pictures and calculations which can be easily   understandable to all . Based on that visualisation tool we prepared marketing materials and   advertisement which can be easily understandable to everyone by visualising it . We found   out that verbal communication got its on limitations and visualisation had a better effect in   various areas and which will work better for us . We have prepared a video based on   visualisation tool which include the information ’s based on visuals more than verbal   communications and which has been displaying in the branch and the customer can watch   the same while they are even coming on some other service from our branches . 

 Insight & Approach         Finally , the output came in and we got a good feedback from the customers as they can   understand the offers much better than previous scenario and when they are approaching   our branch staff , they are also able to understand the customer needs and able to explain   the product related things much easier way by showing the marketing materials which we   have prepared using visualisation tool .      So as far as my experience definitely the Visualisation tool is very much important in all   organisations whatever may be their nature of business . It can apply anywhere as it can   convey more things than verbal communication tool . This can be used as a common tool as   far as my understanding because visualisation tool can convey something with better clarity .   Yes , I do admit that it does not have the speed as verbal communication and discussions . But   this tool is very much useful as we can solve various problems by explaining the matters in   easier way which can also leads to get more suggestions and opinion from others . 

 Since I discovered that the most valuable aspect is the shared insights and learning , next time I   would use the visualization activity as a starting point for a series of design thinking activities . Also   will try to apply the other tools like Storytelling , Mind Mapping , Learning , Launch based on the   nature of problems and also will try to explain and   advise others also to apply design thinking and its   various tools which they can apply / innovate in different situations . 

 Design thinking for Innovation helped me a lot and yes , I will try to apply each and every tool where   it is applicable to get rid of the problems which we are facing in our organisation .
### Output: 