Example Reflection – Visualization 

 Challenge and Selection 

 Coming from a visual merchandising and design retail background , I have realised that presenting a   merchandise in an appealing manner to the customer can be a difficult task . This is because a   window display should not just be eye - catchy but should also be complement the displayed   merchandise . 

 I along with my teammates were supposed to design a window display for our final jury project . We   took a brand of our choice , and kept in mind the design philosophy and target customer of that   brand . The brand that we chose is an Indian home furnishing brand called Fabindia . We decided to   use visualization tool after watching Angela Myer ’s visualization video in week 1 . We did so to   understand the brand ’s design philosophy as well as to generate , conceptualize and implement the   ideas in the best way possible . 

 Application 

 We started the process of designing this window display by visiting Fabindia ’s stores and experience   centre . We also took pictures of the merchandise , in - store displays and set up . We collected home   furnishing brochures , and later collated all the pictures and brochures together to understand the   design philosophy of the brand . 

 After understanding the design philosophy , we started generating our ideas . We created colour and   mood boards that could help us generate new concepts which were inspired from the ideas collated   by us through first - hand research . 

 Story telling was another design thinking tool that we used here .   We wanted to attract the   customers , not only through an appealing window , but also through the story behind the   merchandise – ‘ Couple Connect at Nature ’s Abode ’ . 

 This concept construe to give an earthy window display   which has sustainable , artisanal and environmental- friendly merchandise . It also hints at a cosy corner for   couples and brings them close to the nature inside   their home . 

 After creating the base ( one of the most important   parts of this project ) we used visualization tool to   represent ideas for the final window display set up .                We sketched an empty window and started filling it up   with the merchandise that we could show there . This   was concluded by creating a final sketch of how we   wanted our window to appear . 

 Insight 

 By applying this design thinking tool , we could already   visualise how our final window would look like ,   keeping in mind all the elements and colours we   wanted to use . By creating the mood board and colour   bord , sourcing of raw materials and merchandise as   well as formulation of a clear idea of the final design of   the window display became easy and more   comprehensible . This design thinking tool was a   learning tool for all of us . It was a non - verbal way of   presenting our ideas more clearly ; that can be used not   only in this industry but anywhere . 

 Approach 

 We used two design thinking tools here ( visualization   and story - telling ) because selling an idea is as   important as selling the story . Merging two different   stories along with the display was a tough task here   because we did not want our concepts to clash . At the   same time , we wanted our jury to be intrigued by our   window and the story behind it .   Since story - telling and   visualization are two important aspects in almost every   field , the next time we approach these design thinking   tools , we do realise that wrapping a story around the   concepts can be worked upon . 

 Final window display 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Visualization 

 Challenge and Selection 

 Coming from a visual merchandising and design retail background , I have realised that presenting a   merchandise in an appealing manner to the customer can be a difficult task . This is because a   window display should not just be eye - catchy but should also be complement the displayed   merchandise . 

 I along with my teammates were supposed to design a window display for our final jury project . We   took a brand of our choice , and kept in mind the design philosophy and target customer of that   brand . The brand that we chose is an Indian home furnishing brand called Fabindia . We decided to   use visualization tool after watching Angela Myer ’s visualization video in week 1 . We did so to   understand the brand ’s design philosophy as well as to generate , conceptualize and implement the   ideas in the best way possible . 

 Application 

 We started the process of designing this window display by visiting Fabindia ’s stores and experience   centre . We also took pictures of the merchandise , in - store displays and set up . We collected home   furnishing brochures , and later collated all the pictures and brochures together to understand the   design philosophy of the brand . 

 After understanding the design philosophy , we started generating our ideas . We created colour and   mood boards that could help us generate new concepts which were inspired from the ideas collated   by us through first - hand research . 

 Story telling was another design thinking tool that we used here .   We wanted to attract the   customers , not only through an appealing window , but also through the story behind the   merchandise – ‘ Couple Connect at Nature ’s Abode ’ . 

 This concept construe to give an earthy window display   which has sustainable , artisanal and environmental- friendly merchandise . It also hints at a cosy corner for   couples and brings them close to the nature inside   their home . 

 After creating the base ( one of the most important   parts of this project ) we used visualization tool to   represent ideas for the final window display set up .                We sketched an empty window and started filling it up   with the merchandise that we could show there . This   was concluded by creating a final sketch of how we   wanted our window to appear . 

 Insight 

 By applying this design thinking tool , we could already   visualise how our final window would look like ,   keeping in mind all the elements and colours we   wanted to use . By creating the mood board and colour   bord , sourcing of raw materials and merchandise as   well as formulation of a clear idea of the final design of   the window display became easy and more   comprehensible . This design thinking tool was a   learning tool for all of us . It was a non - verbal way of   presenting our ideas more clearly ; that can be used not   only in this industry but anywhere . 

 Approach 

 We used two design thinking tools here ( visualization   and story - telling ) because selling an idea is as   important as selling the story . Merging two different   stories along with the display was a tough task here   because we did not want our concepts to clash . At the   same time , we wanted our jury to be intrigued by our   window and the story behind it .   Since story - telling and   visualization are two important aspects in almost every   field , the next time we approach these design thinking   tools , we do realise that wrapping a story around the   concepts can be worked upon . 

 Final window display
### Output: 