Challenge : 

 I`m starting my own business after a long period of working in big companies . I`ve been   working with digital marketing for the past three years so I decided to adventure on my own   this year . The challenge was to create a workflow , mirrored from my activities on the past job ,   but adapt that workflow to just one person , me . 

 Since I am alone now , I need to have a process , very defined , so I can do everything that I need   to get done in a way that is practical , efficient and detailed . 

 The work to be done by me : create a proposal based on the information I gathered by studying   the client ’s business , develop a strategy for the social content , PR and communications   considering all types of publics that the client ’s need to speak to , develop and test digital   marketing tools and strategies to generate leads , execute digital marketing and PR campaigns . 

 Selection : 

 For this challenge , I decided to use the mind mapping tool . This way I can visualize all the steps   of the digital marketing , communication , PR and social media in one place and figure out how   to allocate each task into the workflow and figure out how long they would take me to   complete . 

 With the mind mapping tool , I will be able to understand how long would take me to finish a   client`s job and how much should I charge for each step and the whole account . 

 The mind mapping tool helps to find patterns and themes on the data that you have , also is   used to visualize the data in a simpler and organized way . By doing this , it helps unlock   creativity and deeper thoughts that other tools might to be able to do . 

 As described in the module 3 lessons , the mind mapping tool is essential to analyze the data   you collected during the What is phase and stablish the criteria for the What if phase of the   process . 

 Application : 

 To create the mind mapping I used a white board and post - its . On each post - it I wrote a step of   the process that I used to do with the agency that took care of my account where I worked .   Since the work was done by many people I had to invite some of my ex - colleagues to make   sure I wasn`t forgetting anything . We wrote all the steps since the briefing , through idea   generation , to proposal and activation . 

 Using the systematic thinking , we allocated each post it in the correct order to establish the   best way to work on every single step . Creating new insights and taking into consideration that   I will be alone executing all of them , so I will need to be very organized . 

 We all had different opinions regarding the steps , so this part of the mind mapping took us a   while . But in the end , the workflow was created and now I am testing it out on my first client . 

 Insights : 

 By inviting me friends and ex - colleagues into the process I could create a mind mapping board   that helped me start my new job . Many of them came up with great ideas on how to optimize   the process to make it run smoothly since I will be doing it alone . 

 Some of the insights generated were : 

 -   Create a document with all kinds of questions that I need to ask clients about their   business to facilitate the briefing step . Since my work starts with me studying the   client ’s business , the same questions will come up every time . So , this document will   save me time before a meeting . 

 -   Develop three types of service packages for client`s to choose which would be best   suited for their needs . 

 -   Design a template for proposals that includes feedback space so the client can tell me   how they feel about the ideas that I created for them and how can I improve my work . 

 The mind mapping tool has helped me successfully in this challenge . It helped me understand   all the steps I need to take on each client clearer and how should I proceed in every account .   This way I am more organized and able to take in more clients and charge the exact amount of   time I will take to complete a client`s job . 

 Design thinking has changed the way I approach challenges in my life and work . It helped me   to open my mind to the possibility of using a specific process to solve the tests that will come   up now that I am venturing on my own . 

 Approach : 

 On the next time , I apply the design thinking process to solve an issue or challenge , I will use   mind mapping again , but I also want to use the brainstorm tool with some of my client`s to   better understand if my workflow works for them as well as has worked for me . Since I work   by myself , it would be great to have more people involved in the design thinking process . Using   the brainstorming tool would be great to generate new ideas from the point of view of the   client . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 I`m starting my own business after a long period of working in big companies . I`ve been   working with digital marketing for the past three years so I decided to adventure on my own   this year . The challenge was to create a workflow , mirrored from my activities on the past job ,   but adapt that workflow to just one person , me . 

 Since I am alone now , I need to have a process , very defined , so I can do everything that I need   to get done in a way that is practical , efficient and detailed . 

 The work to be done by me : create a proposal based on the information I gathered by studying   the client ’s business , develop a strategy for the social content , PR and communications   considering all types of publics that the client ’s need to speak to , develop and test digital   marketing tools and strategies to generate leads , execute digital marketing and PR campaigns . 

 Selection : 

 For this challenge , I decided to use the mind mapping tool . This way I can visualize all the steps   of the digital marketing , communication , PR and social media in one place and figure out how   to allocate each task into the workflow and figure out how long they would take me to   complete . 

 With the mind mapping tool , I will be able to understand how long would take me to finish a   client`s job and how much should I charge for each step and the whole account . 

 The mind mapping tool helps to find patterns and themes on the data that you have , also is   used to visualize the data in a simpler and organized way . By doing this , it helps unlock   creativity and deeper thoughts that other tools might to be able to do . 

 As described in the module 3 lessons , the mind mapping tool is essential to analyze the data   you collected during the What is phase and stablish the criteria for the What if phase of the   process . 

 Application : 

 To create the mind mapping I used a white board and post - its . On each post - it I wrote a step of   the process that I used to do with the agency that took care of my account where I worked .   Since the work was done by many people I had to invite some of my ex - colleagues to make   sure I wasn`t forgetting anything . We wrote all the steps since the briefing , through idea   generation , to proposal and activation . 

 Using the systematic thinking , we allocated each post it in the correct order to establish the   best way to work on every single step . Creating new insights and taking into consideration that   I will be alone executing all of them , so I will need to be very organized . 

 We all had different opinions regarding the steps , so this part of the mind mapping took us a   while . But in the end , the workflow was created and now I am testing it out on my first client . 

 Insights : 

 By inviting me friends and ex - colleagues into the process I could create a mind mapping board   that helped me start my new job . Many of them came up with great ideas on how to optimize   the process to make it run smoothly since I will be doing it alone . 

 Some of the insights generated were : 

 -   Create a document with all kinds of questions that I need to ask clients about their   business to facilitate the briefing step . Since my work starts with me studying the   client ’s business , the same questions will come up every time . So , this document will   save me time before a meeting . 

 -   Develop three types of service packages for client`s to choose which would be best   suited for their needs . 

 -   Design a template for proposals that includes feedback space so the client can tell me   how they feel about the ideas that I created for them and how can I improve my work . 

 The mind mapping tool has helped me successfully in this challenge . It helped me understand   all the steps I need to take on each client clearer and how should I proceed in every account .   This way I am more organized and able to take in more clients and charge the exact amount of   time I will take to complete a client`s job . 

 Design thinking has changed the way I approach challenges in my life and work . It helped me   to open my mind to the possibility of using a specific process to solve the tests that will come   up now that I am venturing on my own . 

 Approach : 

 On the next time , I apply the design thinking process to solve an issue or challenge , I will use   mind mapping again , but I also want to use the brainstorm tool with some of my client`s to   better understand if my workflow works for them as well as has worked for me . Since I work   by myself , it would be great to have more people involved in the design thinking process . Using   the brainstorming tool would be great to generate new ideas from the point of view of the   client .
### Output: 