Reflection – Learning Launch 

 Challenge : This year in April - May I had been interning in an organization based in Dubai .   This organization is the largest vendor for Document Management System Software in UAE   and GCC region . 

 The organization had been doing well with its organic growth strategy and they were   following traditional sales funnel for generation of leads till the sale of product . 

 However , from the past few months their growth had been slowed down both in terms of   units and revenue . It was not due to slow down in the industry , as their competitors were   doing pretty well and as per research by external agencies demand for DMS software was   anticipated to increase in the coming years . 

 I had been assigned task to carry out market research to find out the causes behind the slow   growth . I did secondary research to analyse the industry nature and competitor analysis to   identify the potential causes behind our declining growth . 

 I found out that , while traditional marketing and sales tactics had been good for us till now ,   we were lacking behind our competitors in terms of digital marketing . We did not had any   formal digital marketing programme , while our competitors had started aggressive digital   marketing campaigns . 

 So , I recommended to the company to launch a digital marketing campaign to generate better   leads through both Paid and Organic channels . 

 Selection & Application : Upon my recommendation , company permitted me to design a   new Email Marketing campaign for them . The task for Paid Campaign and SEO was assigned   to external agency . 

 I converged my entire focus to Email Campaign and designed several prototypes for new   Email campaign of the company . After preparation it was time for Learning Launch . 

 Learning Launch is about testing our idea / prototype in real marketplace . It gives us valuable   insights on the strengths and weaknesses of our idea and provide opportunity to modify it   according to the feedback we received . 

 First , we tested by sending mails to our existing clients . The purpose for these mails was   cross selling of add on services but real intention was to gain insights on the mail campaign .   We evaluated the results and finally arrived on the decision to keep four types of mail formats    and graphics with us , which we will be further using for our large scale Email campaigns . 

 Of course , was formal campaign launch after this was a hit and we were able to generate 25 %   more leads through Email campaigns . And the most important thing these leads were of much   better quality than the leads generated through our organic channels . 

 Insight : Using Learning Launch tool helped me to identify the importance of prototyping   and quick testing in any business strategy . It helps us to test our product / service in the learned   environment to identify their weaknesses and strengths and consequently update the design   according to the feedback and problems faced . 

 We used this tool to update our Email texts and graphics and gained immense knowledge on   imbedding right kind of links in our mails before the formal launch on large scale . 

 This gave us idea to use the same strategy / tool for our other Marketing campaigns as well and   as a result after two months company decided to pull back all the digital marketing   campaigns by deploying inhouse team . 

 Approach : If got chance from next time in addition to Learning Launch , I would like to   add one more tool Mind Mapping to our digital marketing campaigns . Mind Mapping tool   can help to identify the patterns and insights from the data during our initial research phase   and help us to understand the needs and requirements of our potential customers in a better   way . This could further help us to optimize our campaigns and reach to better targeted   audience . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge : This year in April - May I had been interning in an organization based in Dubai .   This organization is the largest vendor for Document Management System Software in UAE   and GCC region . 

 The organization had been doing well with its organic growth strategy and they were   following traditional sales funnel for generation of leads till the sale of product . 

 However , from the past few months their growth had been slowed down both in terms of   units and revenue . It was not due to slow down in the industry , as their competitors were   doing pretty well and as per research by external agencies demand for DMS software was   anticipated to increase in the coming years . 

 I had been assigned task to carry out market research to find out the causes behind the slow   growth . I did secondary research to analyse the industry nature and competitor analysis to   identify the potential causes behind our declining growth . 

 I found out that , while traditional marketing and sales tactics had been good for us till now ,   we were lacking behind our competitors in terms of digital marketing . We did not had any   formal digital marketing programme , while our competitors had started aggressive digital   marketing campaigns . 

 So , I recommended to the company to launch a digital marketing campaign to generate better   leads through both Paid and Organic channels . 

 Selection & Application : Upon my recommendation , company permitted me to design a   new Email Marketing campaign for them . The task for Paid Campaign and SEO was assigned   to external agency . 

 I converged my entire focus to Email Campaign and designed several prototypes for new   Email campaign of the company . After preparation it was time for Learning Launch . 

 Learning Launch is about testing our idea / prototype in real marketplace . It gives us valuable   insights on the strengths and weaknesses of our idea and provide opportunity to modify it   according to the feedback we received . 

 First , we tested by sending mails to our existing clients . The purpose for these mails was   cross selling of add on services but real intention was to gain insights on the mail campaign .   We evaluated the results and finally arrived on the decision to keep four types of mail formats    and graphics with us , which we will be further using for our large scale Email campaigns . 

 Of course , was formal campaign launch after this was a hit and we were able to generate 25 %   more leads through Email campaigns . And the most important thing these leads were of much   better quality than the leads generated through our organic channels . 

 Insight : Using Learning Launch tool helped me to identify the importance of prototyping   and quick testing in any business strategy . It helps us to test our product / service in the learned   environment to identify their weaknesses and strengths and consequently update the design   according to the feedback and problems faced . 

 We used this tool to update our Email texts and graphics and gained immense knowledge on   imbedding right kind of links in our mails before the formal launch on large scale . 

 This gave us idea to use the same strategy / tool for our other Marketing campaigns as well and   as a result after two months company decided to pull back all the digital marketing   campaigns by deploying inhouse team . 

 Approach : If got chance from next time in addition to Learning Launch , I would like to   add one more tool Mind Mapping to our digital marketing campaigns . Mind Mapping tool   can help to identify the patterns and insights from the data during our initial research phase   and help us to understand the needs and requirements of our potential customers in a better   way . This could further help us to optimize our campaigns and reach to better targeted   audience .
### Output: 