Design Thinking Reflection Assignment 

 ( Mind Map tool ) 

 Challenge : 

 I am a part of Event & Marketing Management team in my organization that specializes in sporting   events based in Abu Dhabi , for the past three years we have organized several Racing events for city   residents and professional Racing in an attempt to attract more residents into adopting a healthy   lifestyle that includes exercising regularly . The events were usually on Friday   around   6:30- 7:00 am on a   designated Racing track . The number of participants in each event did not exceed 75 , and therefore we   faced a challenge in trying to increase the number of participants . We tried increasing our marketing   through social media and news paper ads by for example , posting ads of athletes racing on track ;   however , we did not get any significant increase in participation . We were instructed by our   management to try to come up with solutions to this problem for the upcoming Racing event . 

 Selection : 

 We were advised to use design thinking as a platform and one of design thinking tools as a vehicle   towards finding solutions . After taking Design Thinking for Business Innovation course , we decided to try   a Mind Mapping tool . 

 Application : 

 We gathered 30 random people whom did not participate previously in the event into a meeting room   and gave each two different colored post it notes . Firstly , we then asked them to answer two questions   each on a different color note . First question : if you were participating in a sporting event , describe how   you would want it to be . Second question : what do you think would prevent you from participating in an   event ? Secondly , we showed them some of our ads for the event and asked them to again answer the   above questions but in respect to the ads . After collecting and connecting the notes based on color on a   board , we asked them to read each other ’s answers and underline an answer they approved but did not   write . 

 We then gathered 30 Racing events athletes and gave each a post it notes to answer one simple   question , if you were to participate in an event of a different sport that you have never tried before ,   what do you feel would pose as a challenge to participating . We then posted the notes on the same   board with the notes of the 30 random people , and connected all the answers we thought were similar . 

 Insight : 

 By adopting the Mind Mapping tool , we gained striking insights on human psychology and what   prevented people from participating . The drawing below illustrates the questions , the most common   answers , and the most underlined 

 What we found so surprising is most Racing athletes felt the same when asked about participating in a   new sport event . 

 We concluded based on our mind mapping sessions that we needed to make a dramatic change in our   organization . Firstly , we changed the event timing from 5 pm to 7 pm since people wanted to spend   time with their families in the afternoon . Secondly , we changed our marketing ads from pictures of   athletes to pictures of family members having fun to eliminate feeling shy or thinking it is a pros event 

 only . Thirdly , we changed the event venue to a public where everyone feels comfortable . Lastly and   most importantly . 

 The results were astonishing , from hardly 75 participants to over 500 participants in a single event . 

 Approach : 

 Design Thinking made us realize that we must think of what is it problem before jumping into coming up   with solutions which made a huge difference in terms of results . We considered the results as success ,   however if we adopt several design thinking tools in the future I ’m sure we can reach beyond the 500   participants and actually make an impact on society to a better future . For example , we can adopt   storytelling tool in our marketing campaign 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking Reflection Assignment 

 ( Mind Map tool ) 

 Challenge : 

 I am a part of Event & Marketing Management team in my organization that specializes in sporting   events based in Abu Dhabi , for the past three years we have organized several Racing events for city   residents and professional Racing in an attempt to attract more residents into adopting a healthy   lifestyle that includes exercising regularly . The events were usually on Friday   around   6:30- 7:00 am on a   designated Racing track . The number of participants in each event did not exceed 75 , and therefore we   faced a challenge in trying to increase the number of participants . We tried increasing our marketing   through social media and news paper ads by for example , posting ads of athletes racing on track ;   however , we did not get any significant increase in participation . We were instructed by our   management to try to come up with solutions to this problem for the upcoming Racing event . 

 Selection : 

 We were advised to use design thinking as a platform and one of design thinking tools as a vehicle   towards finding solutions . After taking Design Thinking for Business Innovation course , we decided to try   a Mind Mapping tool . 

 Application : 

 We gathered 30 random people whom did not participate previously in the event into a meeting room   and gave each two different colored post it notes . Firstly , we then asked them to answer two questions   each on a different color note . First question : if you were participating in a sporting event , describe how   you would want it to be . Second question : what do you think would prevent you from participating in an   event ? Secondly , we showed them some of our ads for the event and asked them to again answer the   above questions but in respect to the ads . After collecting and connecting the notes based on color on a   board , we asked them to read each other ’s answers and underline an answer they approved but did not   write . 

 We then gathered 30 Racing events athletes and gave each a post it notes to answer one simple   question , if you were to participate in an event of a different sport that you have never tried before ,   what do you feel would pose as a challenge to participating . We then posted the notes on the same   board with the notes of the 30 random people , and connected all the answers we thought were similar . 

 Insight : 

 By adopting the Mind Mapping tool , we gained striking insights on human psychology and what   prevented people from participating . The drawing below illustrates the questions , the most common   answers , and the most underlined 

 What we found so surprising is most Racing athletes felt the same when asked about participating in a   new sport event . 

 We concluded based on our mind mapping sessions that we needed to make a dramatic change in our   organization . Firstly , we changed the event timing from 5 pm to 7 pm since people wanted to spend   time with their families in the afternoon . Secondly , we changed our marketing ads from pictures of   athletes to pictures of family members having fun to eliminate feeling shy or thinking it is a pros event 

 only . Thirdly , we changed the event venue to a public where everyone feels comfortable . Lastly and   most importantly . 

 The results were astonishing , from hardly 75 participants to over 500 participants in a single event . 

 Approach : 

 Design Thinking made us realize that we must think of what is it problem before jumping into coming up   with solutions which made a huge difference in terms of results . We considered the results as success ,   however if we adopt several design thinking tools in the future I ’m sure we can reach beyond the 500   participants and actually make an impact on society to a better future . For example , we can adopt   storytelling tool in our marketing campaign
### Output: 