REFLECTION - STORYTELLING 

 CHALLENGE : I work for a large Oil & Gas company and this industry is undergoing dramatic changes in order to reduce CO2 emissions as the world moves towards more environmentally friendly energy sources .   The challenge we face is how to best utilize the company ’s Oil & Gas reserves while reducing carbon emissions .   There are many strategies being implemented simultaneously within the company such as CO2 capture and storage to transforming current resources to Hydrogen base fuels .   The challenge is how to sell these strategies within the organization to create common purpose within a large organization . 

 SELECTION : I chose storytelling as the design tool because I believe in the power that it has to create common purpose .   I have attended many meetings where these strategies are described with activities , timelines & deliverables ; however , I realized that since the challenge is immense , there are many skeptics and it is difficult to motivate colleagues because of the scope of the challenge .   Angel Vera ’s description of how to sell an idea through storytelling resonated with me , so I decided to give it a try . 

 APPLICATION : In order to create a good story , I needed success stories from industry peers on how tackling the problem has led to new business opportunities .   My research led me to an excellent example of how Shell is using its vast experience in reservoir management and hydrocarbon product distribution to create a new business unit which serves other industries looking to lower their carbon footprint .   Since I work in engineering myself , this presented many possibilities for my company .   I created a storyline around CO2 capture and storage which highlighted the “ Bic Problem ” .   The big problem for the problem for the world is lowering carbon emissions . However , the big problem for my company is how to do in an O&G company .   The tension was obvious , the result of lowering carbon emissions globally is a reduction in demand for my company ’s main products .   The answer to this question was ‘ by creating new business opportunities ’ and I used the Shell example as a model . 

 I delivered the story to my management in a presentation . Rather than developing a traditional presentation , created one around the story line . The general format was 1 .   Explain the big problem 2 . Describe the stakeholders 3 . Describe the challenges and raise questions to create tension and provide for moments of reflection .   And finally , provide potential answers to the questions by describing possibilities .   I focused on what could be rather than what is . 

 INSIGHT : The technique of storytelling proved to be useful in engaging the meeting attendees .   Many commented afterwards that it was one of the best presentations they had attended .   Like any new skill , I need to continue to apply this technique in order to improve my skills .   However , I believe the technique was very helpful in delivering the message for which the presentation was intended . 

 APPROACH : An alternate approach would have been to use mind mapping and visualization to scope the problem statement .   I did not apply this approach ; however , I intend to give it a try in smaller work groups in the future . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION - STORYTELLING 

 CHALLENGE : I work for a large Oil & Gas company and this industry is undergoing dramatic changes in order to reduce CO2 emissions as the world moves towards more environmentally friendly energy sources .   The challenge we face is how to best utilize the company ’s Oil & Gas reserves while reducing carbon emissions .   There are many strategies being implemented simultaneously within the company such as CO2 capture and storage to transforming current resources to Hydrogen base fuels .   The challenge is how to sell these strategies within the organization to create common purpose within a large organization . 

 SELECTION : I chose storytelling as the design tool because I believe in the power that it has to create common purpose .   I have attended many meetings where these strategies are described with activities , timelines & deliverables ; however , I realized that since the challenge is immense , there are many skeptics and it is difficult to motivate colleagues because of the scope of the challenge .   Angel Vera ’s description of how to sell an idea through storytelling resonated with me , so I decided to give it a try . 

 APPLICATION : In order to create a good story , I needed success stories from industry peers on how tackling the problem has led to new business opportunities .   My research led me to an excellent example of how Shell is using its vast experience in reservoir management and hydrocarbon product distribution to create a new business unit which serves other industries looking to lower their carbon footprint .   Since I work in engineering myself , this presented many possibilities for my company .   I created a storyline around CO2 capture and storage which highlighted the “ Bic Problem ” .   The big problem for the problem for the world is lowering carbon emissions . However , the big problem for my company is how to do in an O&G company .   The tension was obvious , the result of lowering carbon emissions globally is a reduction in demand for my company ’s main products .   The answer to this question was ‘ by creating new business opportunities ’ and I used the Shell example as a model . 

 I delivered the story to my management in a presentation . Rather than developing a traditional presentation , created one around the story line . The general format was 1 .   Explain the big problem 2 . Describe the stakeholders 3 . Describe the challenges and raise questions to create tension and provide for moments of reflection .   And finally , provide potential answers to the questions by describing possibilities .   I focused on what could be rather than what is . 

 INSIGHT : The technique of storytelling proved to be useful in engaging the meeting attendees .   Many commented afterwards that it was one of the best presentations they had attended .   Like any new skill , I need to continue to apply this technique in order to improve my skills .   However , I believe the technique was very helpful in delivering the message for which the presentation was intended . 

 APPROACH : An alternate approach would have been to use mind mapping and visualization to scope the problem statement .   I did not apply this approach ; however , I intend to give it a try in smaller work groups in the future .
### Output: 