Wednesday , November 25 , 2015     Design Thinking for Business Innovation Assignment : Reflection   on a Design Tool of Choice 

 1 . Challenge . 

 I am a writer by profession , the Author of 13 books on topics   ranging from Philosophy of Mind , to Esoterica , to Parenting and   Self - Improvement and also Fiction and Poetry . Seeing as I am an   Author , who must also be a business person by marketing her own   work to the world and her own pen name to the world , it is obvious   that my choice of Design Tool would be the Storytelling Tool .           In particular , I have advanced my career over the past six years   since I became an Author , through influencing popular thought ,   and in doing so , I have been hailed one of the greatest female   thinkers of our time ( I use a pen name ) . To do this , requires Design   Thinking , and obviously , storytelling . To do this , requires me to   focus entirely on my readers , on what their stories are , so I can in   turn produce my own stories that empathize with them on an   innate and very personal level . I always say , that being a writer is   not about being a writer ; rather , being a writer is about connecting   with the readers . Thanks to this frame of mind , I am also referred   to as , the grassroots author .           I am challenged , every day , to apply empathy to my workplace   ( my workplace being the world and her people ) , in order to   connect my own stories with the stories of others , which causes me   to produce new and unique stories of my own . It is something like   a puzzle plus a puzzle , fitted together in my own unique way ,   allowing me to produce a whole new different picture as a result . 

 2 . Selection . 

 Storytelling as a Design Tool , can be understood in depth ,   through our own lecture video found here :   https://www.coursera.org/learn/design-thinking- innovation / lecture / PAXCd / storytelling - tool          Storytelling is the act of placing focus on the people involved in   the nature and purpose of the Design Thinking process : giving   importance to their problems , their feelings , their thoughts and   their desires . It is , in essence , a way of enacting empathy . But then ,   you must be able to take that empathic focus and be creative with 

 it , in order to turn it into something that others will want to hear   and listen to .           My favorite part of the storytelling process when applied to   business strategy , is that it can actually be put to good use   throughout the entire Design Thinking Process , as noted on this   very helpful website , called , “ Design Research Techniques dot   com ” :   http://designresearchtechniques.com/casestudies/storytelling/ 

 3 . Application 

 Storytelling is obviously applied to the profession of being an   author , as an integral and extremely important point in the whole   process of the career . I have applied this tool , in my becoming what   they have dubbed “ the grassroots Author ” , and to do that , I have   truly focused my career not on my own gain ; but rather , on the   individual stories of my readers . I have been there for them ,   answered every email , listened to their losses and their gains , and   from this I have drawn the ability to listen , care , and extrapolate   from the greater collection sentiment , in order to produce works   that connect to that greater collective sentiment in world society .   Of course , this sentiment changes , and along with those changes   also flow the changes evident in my works . 

 4 . Insight 

 I have been able to see the work that I do , as a trade and   profession that is actually very dependent upon the Design Tool   called storytelling . And not only that , but I have been able to see   my work as an Author as being a profession needy of Design   Thinking skills , as a whole . It ’s true that I have always seen my   profession as being a business ( albeit only second to my passion ) ,   but only now have I seen what an integral role these business skills   actually play in my style as an Author . 

 5 . Approach 

 Seeing as I am taking my own profession as an Author as the   challenge to apply Design Thinking Tools to , I can not really say   that I would do anything “ differently next time . ” Obviously , it is   not a single project that I am talking about ; rather , I am talking   about a career as a whole . I suppose that my approach to applying   these tools will change as the times change , or as I change as an 

 individual of my profession , giving and adding to the Literary   Industry . Only time can tell . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Wednesday , November 25 , 2015     Design Thinking for Business Innovation Assignment : Reflection   on a Design Tool of Choice 

 1 . Challenge . 

 I am a writer by profession , the Author of 13 books on topics   ranging from Philosophy of Mind , to Esoterica , to Parenting and   Self - Improvement and also Fiction and Poetry . Seeing as I am an   Author , who must also be a business person by marketing her own   work to the world and her own pen name to the world , it is obvious   that my choice of Design Tool would be the Storytelling Tool .           In particular , I have advanced my career over the past six years   since I became an Author , through influencing popular thought ,   and in doing so , I have been hailed one of the greatest female   thinkers of our time ( I use a pen name ) . To do this , requires Design   Thinking , and obviously , storytelling . To do this , requires me to   focus entirely on my readers , on what their stories are , so I can in   turn produce my own stories that empathize with them on an   innate and very personal level . I always say , that being a writer is   not about being a writer ; rather , being a writer is about connecting   with the readers . Thanks to this frame of mind , I am also referred   to as , the grassroots author .           I am challenged , every day , to apply empathy to my workplace   ( my workplace being the world and her people ) , in order to   connect my own stories with the stories of others , which causes me   to produce new and unique stories of my own . It is something like   a puzzle plus a puzzle , fitted together in my own unique way ,   allowing me to produce a whole new different picture as a result . 

 2 . Selection . 

 Storytelling as a Design Tool , can be understood in depth ,   through our own lecture video found here :   https://www.coursera.org/learn/design-thinking- innovation / lecture / PAXCd / storytelling - tool          Storytelling is the act of placing focus on the people involved in   the nature and purpose of the Design Thinking process : giving   importance to their problems , their feelings , their thoughts and   their desires . It is , in essence , a way of enacting empathy . But then ,   you must be able to take that empathic focus and be creative with 

 it , in order to turn it into something that others will want to hear   and listen to .           My favorite part of the storytelling process when applied to   business strategy , is that it can actually be put to good use   throughout the entire Design Thinking Process , as noted on this   very helpful website , called , “ Design Research Techniques dot   com ” :   http://designresearchtechniques.com/casestudies/storytelling/ 

 3 . Application 

 Storytelling is obviously applied to the profession of being an   author , as an integral and extremely important point in the whole   process of the career . I have applied this tool , in my becoming what   they have dubbed “ the grassroots Author ” , and to do that , I have   truly focused my career not on my own gain ; but rather , on the   individual stories of my readers . I have been there for them ,   answered every email , listened to their losses and their gains , and   from this I have drawn the ability to listen , care , and extrapolate   from the greater collection sentiment , in order to produce works   that connect to that greater collective sentiment in world society .   Of course , this sentiment changes , and along with those changes   also flow the changes evident in my works . 

 4 . Insight 

 I have been able to see the work that I do , as a trade and   profession that is actually very dependent upon the Design Tool   called storytelling . And not only that , but I have been able to see   my work as an Author as being a profession needy of Design   Thinking skills , as a whole . It ’s true that I have always seen my   profession as being a business ( albeit only second to my passion ) ,   but only now have I seen what an integral role these business skills   actually play in my style as an Author . 

 5 . Approach 

 Seeing as I am taking my own profession as an Author as the   challenge to apply Design Thinking Tools to , I can not really say   that I would do anything “ differently next time . ” Obviously , it is   not a single project that I am talking about ; rather , I am talking   about a career as a whole . I suppose that my approach to applying   these tools will change as the times change , or as I change as an 

 individual of my profession , giving and adding to the Literary   Industry . Only time can tell .
### Output: 