The Challenge 

 I work in the enterprise software industry , where the concepts of Design Thinking can be very   new , and in many ways , uncomfortable . Many enterprise applications that users interact with   on a daily basis are cumbersome , ineﬃcient , and have an overall poor user experience . A lot of   enterprise applications are still not mobile optimized , forcing users to work from a computer . In   addition , because of their often poor user experience , users frequently create workarounds ,   using cheat sheets , or even other 3rd party applications to complete tasks their current apps   do n’t allow . For this reason , I am often in the position of trying to convince companies that   Design Thinking is a worthy investment for them , and their users . 

 Selection and Application 

 In order to help sell our clients on the Design Thinking methodology , I am often called upon to   use storytelling . In the lecture , it is mentioned that people can be “ ignited and united ” by a   cause in ways that simply listing current issues can not . For that reason , it is up to me , and   other members of my team , to come up with a story for Design Thinking . 

 The lecture mentions that the ﬁrst thing about storytelling is that you have to know your   audience . As stated in my challenge , very frequently the audience does not know about the   Design Thinking process , and is often skeptical of why it may be needed for their organization .   Knowing this going into presentations , we have to be prepared to address some of that   skepticism even before it ’s ever explicitly discussed . While telling the story of our organization   and how we utilize Design Thinking to help companies transform their business applications ,   we often weave in bits of success stories we have from past clients . This helps us to address   not only the “ what ” of Design Thinking as we go along , but also the “ why ” . 

 Having a clear sequence of events is another key to good storytelling , as pointed out by the   lecture . For Design Thinking , this is often an easy task . We present the story by the phases of   the DT process , explaining clearly what that phase is , how we typically go about it , and why it ’s   a key step in the process . This sort of linear ﬂow helps folks wrap their minds around the   process . Despite it ’s linear nature , we do also point out that things may need to be iterated   upon , so we always had opportunities to go backwards if needed . 

 Finally , we make sure that all the questions we have asked along the way are answered , and   that there is time for reﬂection . This is our last chance to convince our audience that Design   Thinking is the process they need . Again , we like to site highly positive outcomes of other   workshops we ’ve done , and point out the elements of Design Thinking that made the results   possible . This process has converted a lot of “ non - believers ” , allowing us to continue to tell   great stories , and achieve great results for our clients . 

 Insight 

 I think the insight I gain every time I use the storytelling tool is to see what the “ aha ” moment is   for folks in the room , and how that diﬀers across audiences and organizations . It often lands in   diﬀerent places for diﬀerent people , and for some folks , that moment never comes , and I need   to go back to the “ understanding your audience ” piece to try to understand how to alter my   message to make it more meaningful for that person or that group . Because the storytelling is   itself around Design Thinking , it also helps me understand more broadly what tends to trip   people up in the process , and where most of those “ aha ” moments seem to occur . That helps   me continue to reﬁne my story , and craft my message in a way that will be meaningful for my   audience , ultimately driving more business , and increasing customer satisfaction . 

 Given the nature of the challenge , I truly believe that storytelling is the best option . An alternate   or perhaps additive tool would be visualization . Some of my storytelling happens in brief   conversations at conventions or events , and other instances take place as part of   presentations where I can utilize slideshows , videos , photographs , etc . Having more options in   the latter of those scenarios , I can sometimes use things like storyboards to help present a   message . In that way , I am able to weave some of the other tools into storytelling as well . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: The Challenge 

 I work in the enterprise software industry , where the concepts of Design Thinking can be very   new , and in many ways , uncomfortable . Many enterprise applications that users interact with   on a daily basis are cumbersome , ineﬃcient , and have an overall poor user experience . A lot of   enterprise applications are still not mobile optimized , forcing users to work from a computer . In   addition , because of their often poor user experience , users frequently create workarounds ,   using cheat sheets , or even other 3rd party applications to complete tasks their current apps   do n’t allow . For this reason , I am often in the position of trying to convince companies that   Design Thinking is a worthy investment for them , and their users . 

 Selection and Application 

 In order to help sell our clients on the Design Thinking methodology , I am often called upon to   use storytelling . In the lecture , it is mentioned that people can be “ ignited and united ” by a   cause in ways that simply listing current issues can not . For that reason , it is up to me , and   other members of my team , to come up with a story for Design Thinking . 

 The lecture mentions that the ﬁrst thing about storytelling is that you have to know your   audience . As stated in my challenge , very frequently the audience does not know about the   Design Thinking process , and is often skeptical of why it may be needed for their organization .   Knowing this going into presentations , we have to be prepared to address some of that   skepticism even before it ’s ever explicitly discussed . While telling the story of our organization   and how we utilize Design Thinking to help companies transform their business applications ,   we often weave in bits of success stories we have from past clients . This helps us to address   not only the “ what ” of Design Thinking as we go along , but also the “ why ” . 

 Having a clear sequence of events is another key to good storytelling , as pointed out by the   lecture . For Design Thinking , this is often an easy task . We present the story by the phases of   the DT process , explaining clearly what that phase is , how we typically go about it , and why it ’s   a key step in the process . This sort of linear ﬂow helps folks wrap their minds around the   process . Despite it ’s linear nature , we do also point out that things may need to be iterated   upon , so we always had opportunities to go backwards if needed . 

 Finally , we make sure that all the questions we have asked along the way are answered , and   that there is time for reﬂection . This is our last chance to convince our audience that Design   Thinking is the process they need . Again , we like to site highly positive outcomes of other   workshops we ’ve done , and point out the elements of Design Thinking that made the results   possible . This process has converted a lot of “ non - believers ” , allowing us to continue to tell   great stories , and achieve great results for our clients . 

 Insight 

 I think the insight I gain every time I use the storytelling tool is to see what the “ aha ” moment is   for folks in the room , and how that diﬀers across audiences and organizations . It often lands in   diﬀerent places for diﬀerent people , and for some folks , that moment never comes , and I need   to go back to the “ understanding your audience ” piece to try to understand how to alter my   message to make it more meaningful for that person or that group . Because the storytelling is   itself around Design Thinking , it also helps me understand more broadly what tends to trip   people up in the process , and where most of those “ aha ” moments seem to occur . That helps   me continue to reﬁne my story , and craft my message in a way that will be meaningful for my   audience , ultimately driving more business , and increasing customer satisfaction . 

 Given the nature of the challenge , I truly believe that storytelling is the best option . An alternate   or perhaps additive tool would be visualization . Some of my storytelling happens in brief   conversations at conventions or events , and other instances take place as part of   presentations where I can utilize slideshows , videos , photographs , etc . Having more options in   the latter of those scenarios , I can sometimes use things like storyboards to help present a   message . In that way , I am able to weave some of the other tools into storytelling as well .
### Output: 