Elements : 

 1 . Challenge : Describe your challenge , including all relevant information . 

 Effective employee engagement in the creative sector ( of my   organization ) . 

 Employee engagement in any organization helps in creating the overall culture . Organizations   need to be aware of Employee Engagement factors which will in turn help them in employee   retention , happiness and sense of belonging . This challenge is find out the insights that the   employers can adhere to so that it is possible to come with some actionable insights with   regards to employee engagement positively and effectively . This section of employees are   essentially the creative lot – the designers – mostly UI and UX designers and their managers . 

 Problem : Many employees were leaving , and the employees gave a very less BES score .   ( Satisfaction score towards the company and their managers ) 

 This involved many stakeholders - the employees , 2000 in number . The Managers that they   directly reported to , and the people who will be pivotal in making the possible changes /   implementing the changes . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you 

 selected it for your challenge -- including any appropriate video lecture references ) . 

 Definition : Mind Mapping 

 The definition for Mind mapping is looking for patterns and insights in the large quantity of Data   you ’ve collected during your exploration of ‘ What is ’ . The goal for Mind mapping is to establish 

 criteria for the next what if generation phase , which comes next . Mind mapping is pivotal point in 

 the Design thinking process . 

 Why Mind mapping : 

 Mind Mapping is a tool that will help to segregate data , discover patterns , and put them   together . Since this Challenge looks forward to mining a lot of data , put it together , hence I   chose this tool so that I could find out patterns and look out for insights while doing so in the   process . To suit this course , I did research across the organization via 3 ways – 1 . Direct   interviews . 2 . Survey . 3 . Quantitative derivation of the data . 4 . Collating the qualitative and the   quantitative data .   I want to mine in the patterns and insights that I would have otherwise   missed in case taken other tool . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did 

 and how the tool was applied effectively or ineffectively ) . 

 Application of Mind mapping : 

 As shown in the process adhered to below , I applied mind mapping as a tool in the research   insights derivation process . i.e. in two phases : in the first level : when Design research insights are 

 derived , and the second level when the managers are interviewed and insights are sought . 

 The questionnaire as mentioned earlier had a good mix of qualitative and quantitative questions .   The quantitative were also aimed towards supporting the qualitative questions . The questions   like ‘ what is the one thing you want to change in the organization , ’ led to answers wherein   people poured in their minds . After screening all the answers , the verbatim , we derived at   conclusive insight constructs which had links with each other . These sentiments of people were   categorized in sections like attribute , actions ( for the corporate ) functional outcomes , emotional   outcomes , psychosocial outcomes . Numerically , the functional and psychosocial outcomes were   more than the others . A mind map was created using these so that insights could be derived .   Some of the key insights were :   Mismanagement , Micro Management , over work , low sense of   Belongingness , Communication Gap to name the few .   The mind map was worked upon with location wise stories and sentiment mapping was done   accordingly . The questionnaire also asked the respondents to supply images that they felt ; they   could associate with their experience in the corporate . 

 During the qualitative interviews , the employees were asked to come up with images that 

 represented their feeling toward working in the organization . Following are a few of them . 

 People had given answers based on moral high grounds while their images were saying something   absolutely different . 

 A lot of data was mined out of the research that was done . This data was then made into constructs . 

 And maps were then derived out of them . 

 One of the mind maps generated with the story : 

 Mind maps were done for each of the interviews and then a consensus map was arrived at . 

 An insight immersion and Map Creation workshop was taken similar to the mentioned in the video . 

 The workshop was an insight immersion workshop to the manager level people , wherein the   maps generated were showcased , stories told and suggestions invited across . 

 There was a brainstorming session which made way to coming up with new stories , and new   actionable insights . 

 These images were analyzed in alignment with the sentiments derived from the mapping to   reach definitive conclusions . The researchers worked across these images to derive insights . 

 There was a realization that each location had something that could be used as a solution to   enhance employee experience in other locations . To further validate and probe these   conclusions the need of a second level research arose and one on one interviews were   scheduled with the team leads . 

 Approach : 

 Next time we could involve a little less stakeholders by creating screeners and only interviewing 

 rather than putting up for the survey as well . The survey taken did not turn out to be perfectly 

 effective . Although I will adhere to the mind map tool . 

 The mind mapping tool will help me get more insights out of loads of data . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Elements : 

 1 . Challenge : Describe your challenge , including all relevant information . 

 Effective employee engagement in the creative sector ( of my   organization ) . 

 Employee engagement in any organization helps in creating the overall culture . Organizations   need to be aware of Employee Engagement factors which will in turn help them in employee   retention , happiness and sense of belonging . This challenge is find out the insights that the   employers can adhere to so that it is possible to come with some actionable insights with   regards to employee engagement positively and effectively . This section of employees are   essentially the creative lot – the designers – mostly UI and UX designers and their managers . 

 Problem : Many employees were leaving , and the employees gave a very less BES score .   ( Satisfaction score towards the company and their managers ) 

 This involved many stakeholders - the employees , 2000 in number . The Managers that they   directly reported to , and the people who will be pivotal in making the possible changes /   implementing the changes . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you 

 selected it for your challenge -- including any appropriate video lecture references ) . 

 Definition : Mind Mapping 

 The definition for Mind mapping is looking for patterns and insights in the large quantity of Data   you ’ve collected during your exploration of ‘ What is ’ . The goal for Mind mapping is to establish 

 criteria for the next what if generation phase , which comes next . Mind mapping is pivotal point in 

 the Design thinking process . 

 Why Mind mapping : 

 Mind Mapping is a tool that will help to segregate data , discover patterns , and put them   together . Since this Challenge looks forward to mining a lot of data , put it together , hence I   chose this tool so that I could find out patterns and look out for insights while doing so in the   process . To suit this course , I did research across the organization via 3 ways – 1 . Direct   interviews . 2 . Survey . 3 . Quantitative derivation of the data . 4 . Collating the qualitative and the   quantitative data .   I want to mine in the patterns and insights that I would have otherwise   missed in case taken other tool . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did 

 and how the tool was applied effectively or ineffectively ) . 

 Application of Mind mapping : 

 As shown in the process adhered to below , I applied mind mapping as a tool in the research   insights derivation process . i.e. in two phases : in the first level : when Design research insights are 

 derived , and the second level when the managers are interviewed and insights are sought . 

 The questionnaire as mentioned earlier had a good mix of qualitative and quantitative questions .   The quantitative were also aimed towards supporting the qualitative questions . The questions   like ‘ what is the one thing you want to change in the organization , ’ led to answers wherein   people poured in their minds . After screening all the answers , the verbatim , we derived at   conclusive insight constructs which had links with each other . These sentiments of people were   categorized in sections like attribute , actions ( for the corporate ) functional outcomes , emotional   outcomes , psychosocial outcomes . Numerically , the functional and psychosocial outcomes were   more than the others . A mind map was created using these so that insights could be derived .   Some of the key insights were :   Mismanagement , Micro Management , over work , low sense of   Belongingness , Communication Gap to name the few .   The mind map was worked upon with location wise stories and sentiment mapping was done   accordingly . The questionnaire also asked the respondents to supply images that they felt ; they   could associate with their experience in the corporate . 

 During the qualitative interviews , the employees were asked to come up with images that 

 represented their feeling toward working in the organization . Following are a few of them . 

 People had given answers based on moral high grounds while their images were saying something   absolutely different . 

 A lot of data was mined out of the research that was done . This data was then made into constructs . 

 And maps were then derived out of them . 

 One of the mind maps generated with the story : 

 Mind maps were done for each of the interviews and then a consensus map was arrived at . 

 An insight immersion and Map Creation workshop was taken similar to the mentioned in the video . 

 The workshop was an insight immersion workshop to the manager level people , wherein the   maps generated were showcased , stories told and suggestions invited across . 

 There was a brainstorming session which made way to coming up with new stories , and new   actionable insights . 

 These images were analyzed in alignment with the sentiments derived from the mapping to   reach definitive conclusions . The researchers worked across these images to derive insights . 

 There was a realization that each location had something that could be used as a solution to   enhance employee experience in other locations . To further validate and probe these   conclusions the need of a second level research arose and one on one interviews were   scheduled with the team leads . 

 Approach : 

 Next time we could involve a little less stakeholders by creating screeners and only interviewing 

 rather than putting up for the survey as well . The survey taken did not turn out to be perfectly 

 effective . Although I will adhere to the mind map tool . 

 The mind mapping tool will help me get more insights out of loads of data .
### Output: 