Challenge 

 So , a few months back , I had chosen to intern with a start - up that was just three months old   to understand the nitty - gritty of the initial phases of an organization set - up . We were given   the challenge to formulate a Business plan . The challenges they faced were Brand positioning ,   market penetration , and customer segmentation of the target market . As the start - up was   targeting a very niche market , there was n’t much data available on the same . So , we faced a   challenge wherein no other similar business was in - place to take as a reference . The outline   of the project was to get candidates specifically from PSU ( Government - run organization ) to   enroll for the mentorship program to pursue higher education 

 Selection 

 Due to a lack of data and a similar business model , we realized that Storytelling would be a   crucial tool in conveying our project effectively . We felt that we need to ignite and unite our   mentors to make our customers believe . We also felt that connecting with people and their   emotions , as conveyed in the Storytelling tool video , would enable us to understand them   better and our project as well . 

 Application 

 Since there was no data available with us , we decided to perform some research and generate   our data by interviewing some immediate stakeholders like current PSU employees and   mentors since mentors have traversed through the same path . We found many crucial   insights through this activity . We also got some hard facts based on which we started to build   some recommendations . By the time we came up with some suggestions , we had realized we   need to build suspense to develop their interest . Therefore , we started re - collecting the   “ Ahaa ” moments that we experienced while solving problems related to various aspects of   the B - plan discussed above . We began to design our presentation by making a concerted   effort to get our audience in the frame of mind , which we required them to be . 

 Through these insights and planned efforts , we were able to deliver a presentation that   connected with our mentors who had been through a similar path . Before addressing every   problem ( Brand positioning , market penetration , and customer segmentation of the target   market ) , we built suspense before addressing that issue . Hence , our panelists were always   interested and on the edge of their seats . Due to this , we were able to deliver an effective   solution to our panelists and deliver it in a way that connected well with the mentors as well .   We eventually won a pre - placement offer from the start - up . 

 Insights 

 After the presentation , we saw that some other submissions had similar recommendations ,   but the way we designed and conveyed our work , in the form of a story with spikes laid out   in between , was admired and valued by the panelists and mentors . Hence , we realized that   the effective communication of an idea plays a vital role in conveying an idea . 

 Approach 

 After completing the course , I realized that we could have used Mind - mapping in conjunction   with Storytelling , which could have aligned our thoughts in a better way , and we could have   come up with better insights through structured thinking . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 So , a few months back , I had chosen to intern with a start - up that was just three months old   to understand the nitty - gritty of the initial phases of an organization set - up . We were given   the challenge to formulate a Business plan . The challenges they faced were Brand positioning ,   market penetration , and customer segmentation of the target market . As the start - up was   targeting a very niche market , there was n’t much data available on the same . So , we faced a   challenge wherein no other similar business was in - place to take as a reference . The outline   of the project was to get candidates specifically from PSU ( Government - run organization ) to   enroll for the mentorship program to pursue higher education 

 Selection 

 Due to a lack of data and a similar business model , we realized that Storytelling would be a   crucial tool in conveying our project effectively . We felt that we need to ignite and unite our   mentors to make our customers believe . We also felt that connecting with people and their   emotions , as conveyed in the Storytelling tool video , would enable us to understand them   better and our project as well . 

 Application 

 Since there was no data available with us , we decided to perform some research and generate   our data by interviewing some immediate stakeholders like current PSU employees and   mentors since mentors have traversed through the same path . We found many crucial   insights through this activity . We also got some hard facts based on which we started to build   some recommendations . By the time we came up with some suggestions , we had realized we   need to build suspense to develop their interest . Therefore , we started re - collecting the   “ Ahaa ” moments that we experienced while solving problems related to various aspects of   the B - plan discussed above . We began to design our presentation by making a concerted   effort to get our audience in the frame of mind , which we required them to be . 

 Through these insights and planned efforts , we were able to deliver a presentation that   connected with our mentors who had been through a similar path . Before addressing every   problem ( Brand positioning , market penetration , and customer segmentation of the target   market ) , we built suspense before addressing that issue . Hence , our panelists were always   interested and on the edge of their seats . Due to this , we were able to deliver an effective   solution to our panelists and deliver it in a way that connected well with the mentors as well .   We eventually won a pre - placement offer from the start - up . 

 Insights 

 After the presentation , we saw that some other submissions had similar recommendations ,   but the way we designed and conveyed our work , in the form of a story with spikes laid out   in between , was admired and valued by the panelists and mentors . Hence , we realized that   the effective communication of an idea plays a vital role in conveying an idea . 

 Approach 

 After completing the course , I realized that we could have used Mind - mapping in conjunction   with Storytelling , which could have aligned our thoughts in a better way , and we could have   come up with better insights through structured thinking .
### Output: 