Challenge   I am an IT Business Analyst at a Roofing Manufacturing company .   My team was presented with the   challenge to design a common online platform that would address the various needs of 3 different   customers in our value chain , 1 ) The Distributor – to whom we sell our roofing materials , 2 ) The   Contractor – the company that buys roofing materials from the Distributor and installs for the Property   Owner , 3 ) The Property Owner – the individual who is making the purchase for the new roof and   warranty .   The challenge lies in being able to develop a robust technical architecture in the backend ,   while supporting the front end needs of 3 different user personas . 

 Selection   In order to understand the customer experiences of multiple personas , I selected the Visualization Tool   to solve for this complex problem .   Referring to the video lecture of Angela Myer , an experienced   designer , I understand that a Visualization Tool is akin to Visual Thinking and offers a way to see things   using pictures and diagramming .   It would offer the ideal method for unlocking different parts of our   brains to think of new imaginative ideas and to communicate with a very large group of stakeholders in   non - verbal ways .   In particular , I want to explore the experiences of 3 types of customers using Journey   Mapping 

 Application   I set up multiple brainstorming sessions to map the Customer ’s Journey .   Separate meetings were set up   with each group of stakeholders for the 3 different user personas .   In other words , there were a set of   meetings exclusively for the Distributor stakeholders , and then another set of meetings exclusively for   the Contractor stakeholders and then finally a 3rd set of meetings exclusively for the Property Owner   stakeholders .   Within these groups of stakeholders , we had a diverse group of people , ranging from IT to   sales to marketing to customer support .   By holding 3 different sets of exclusive brainstorming sessions ,   we were able to focus on the journey of 1 persona at a time , without being distracted or having biases   towards the other personas .   The outputs of these meetings were large visual diagrams of the Customer   Journey . At the conclusion of these exclusive sessions , we brought the stakeholders together for a large   collaboration session , at which time we were able to overlay the 3 journeys to find common ground and   differences .   The combination of the exclusive sessions followed by the collaborative session was highly   effective because we were able to focus at first and then take in a view of the entire picture . 

 Insight   One of the major insights gained from the brainstorming sessions is that each persona desired high   visibility into certain parts of the roof buying and installation process , but there were other parts that   were not of interest to them .   We would have guessed as much , but using the visualization tool allowed   us to see where the common touchpoints were across the 3 user personas .   This insight will enable our   data and solution architects to consider how best to structure and serve up the data .   Finding these   patterns may not have been possible using a more analytical tool . 

 Approach   The Journey Mapping tool was extremely effective .   We were able to visualize the path that each of the   user personas in our ecosystem takes when they are drawing value from our company .   This also 

 provides us insight into the problems that they face , giving us an opportunity to solve the problems .   We   could have utilized Story Telling in addition to the Visualization tool .   Each persona has a story and it   might have been very interesting to listen to first hand accounts of each of our user personas ( what is a   typical day for them ) , and perhaps we could have gained further insight from hearing the reactions from   other personas , because while their paths are different , there are some overlapping touchpoints . These   unique interactions between our 3 personas might provide us with a new opportunity for customer   collaboration , resulting in faster value delivered . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge   I am an IT Business Analyst at a Roofing Manufacturing company .   My team was presented with the   challenge to design a common online platform that would address the various needs of 3 different   customers in our value chain , 1 ) The Distributor – to whom we sell our roofing materials , 2 ) The   Contractor – the company that buys roofing materials from the Distributor and installs for the Property   Owner , 3 ) The Property Owner – the individual who is making the purchase for the new roof and   warranty .   The challenge lies in being able to develop a robust technical architecture in the backend ,   while supporting the front end needs of 3 different user personas . 

 Selection   In order to understand the customer experiences of multiple personas , I selected the Visualization Tool   to solve for this complex problem .   Referring to the video lecture of Angela Myer , an experienced   designer , I understand that a Visualization Tool is akin to Visual Thinking and offers a way to see things   using pictures and diagramming .   It would offer the ideal method for unlocking different parts of our   brains to think of new imaginative ideas and to communicate with a very large group of stakeholders in   non - verbal ways .   In particular , I want to explore the experiences of 3 types of customers using Journey   Mapping 

 Application   I set up multiple brainstorming sessions to map the Customer ’s Journey .   Separate meetings were set up   with each group of stakeholders for the 3 different user personas .   In other words , there were a set of   meetings exclusively for the Distributor stakeholders , and then another set of meetings exclusively for   the Contractor stakeholders and then finally a 3rd set of meetings exclusively for the Property Owner   stakeholders .   Within these groups of stakeholders , we had a diverse group of people , ranging from IT to   sales to marketing to customer support .   By holding 3 different sets of exclusive brainstorming sessions ,   we were able to focus on the journey of 1 persona at a time , without being distracted or having biases   towards the other personas .   The outputs of these meetings were large visual diagrams of the Customer   Journey . At the conclusion of these exclusive sessions , we brought the stakeholders together for a large   collaboration session , at which time we were able to overlay the 3 journeys to find common ground and   differences .   The combination of the exclusive sessions followed by the collaborative session was highly   effective because we were able to focus at first and then take in a view of the entire picture . 

 Insight   One of the major insights gained from the brainstorming sessions is that each persona desired high   visibility into certain parts of the roof buying and installation process , but there were other parts that   were not of interest to them .   We would have guessed as much , but using the visualization tool allowed   us to see where the common touchpoints were across the 3 user personas .   This insight will enable our   data and solution architects to consider how best to structure and serve up the data .   Finding these   patterns may not have been possible using a more analytical tool . 

 Approach   The Journey Mapping tool was extremely effective .   We were able to visualize the path that each of the   user personas in our ecosystem takes when they are drawing value from our company .   This also 

 provides us insight into the problems that they face , giving us an opportunity to solve the problems .   We   could have utilized Story Telling in addition to the Visualization tool .   Each persona has a story and it   might have been very interesting to listen to first hand accounts of each of our user personas ( what is a   typical day for them ) , and perhaps we could have gained further insight from hearing the reactions from   other personas , because while their paths are different , there are some overlapping touchpoints . These   unique interactions between our 3 personas might provide us with a new opportunity for customer   collaboration , resulting in faster value delivered .
### Output: 