Design   Thinking for Innovation 

 Reflection – Visualization 

 I.   Challenge   My company provides customized energy solutions in the oil sector for National Oil   Companies ( NOC ) and International Oil Companies ( IOC ) . We have an integrated   Management System certified under ISO 9001 , 14001 and OSHAS 18001 which is   permanently audited internally by our Performance Management area as well as   externally by international auditors pertaining to the organizations that renew our   certifications on a yearly basis . During a recent internal audit , we found that our field   personnel in different oil field locations was not consistent in terms of having readily   available for our audits basic information such as maintenance registers of the   equipment under their control , engineering layouts describing the operation in their   respective locations , medical evacuation procedures , emergency procedures ,   emergency contacts , standardized reports for shift changes , among others . This , in turn ,   has led to some operational inconveniences . In order to mitigate this situation , some of   our associates have resorted to sticking some of this information on the walls of their   working campers . The latter is where they keep this information both physically and   digitally in the different locations . Nevertheless , this practice did not suffice in order to   provide a more consistent behaviour on the part of our associates with respect to their   complying with the work processes they needed to abide with based on our Integrated   Management System policies and procedures . We needed to find a way to quickly solve   this situation and get a more consistent behaviour on the part of our associates . 

 II .   Selection   When this situation occurred , I had just started to take the Design Thinking course and I   thought that for this challenge the Visualization tool could prove to be a useful   technique to solve our problem . In the course , Visualization was presented as one of the   essential Design Thinking tools , whereby you get to use imagery “ to make an abstract   idea more public and more concrete , so that it will be more visible , clear , and   understandable to others . ” In the book , Designing for Growth Visualization is explained   as the “ transformation of information into images that you see , either literally with your   eyes or figuratively with your mind 's eye . ” ( Ogilvie , Tim ; Liedtka , Jeanne . Designing for   Growth : A Design Thinking Toolkit for Managers ( Columbia Business School Publishing )   ( Kindle Locations 874 - 875 ) . Columbia University Press . Kindle Edition ) . Based on the   adage that a picture is worth a thousand words , I figured that Visualization could   definitely lower the risk of multiple interpretations by using pictures or representations   instead of words . 

 III .   Application   As a result of the above , I requested my team to go out to the field and take pictures of   how the information was posted by our associates in different campers in multiple   locations . I also asked them to design a standardized wall document holder system that   would be identical in all of our campers in our field operations , so that no matter in 

 which location an associate would be working , the wall document holder system would   be the same . This could facilitate locating important documents and would make it   easier to keep them updated and readily available when needed . At this juncture , we   have proceeded to socialize both our findings as well as our proposals with our field   associates and have gathered very positive feedback . Even though the initial feedback   on this initiative has been favourable , we have decided to undertake its application to a   limited number of locations in order to gain additional insights from this deployment   ( Learning Launch ) . 

 IV .   Insight   The application of the Visualization tool proved to be extremely useful in order to gain   our teams ´ buy in for the initiative . It turned to be very efficient to use graphical   representations of what the problem was and how we wanted to solve it than to convey   it in some other form of communication channel ( v.g . in writing via e - mail ) . Our   associates very quickly identified with the problem and with the proposed solution . This   quick win I experienced with just one of the tools of the Design Thinking process has   convinced me of the power of this methodology and I am currently requesting that all   members of my team take courses to become familiar with the same . 

 V.   Approach   What I consider is still needed to complement what has been done is to efficiently   include in the process storytelling . I think that this was not done as well as it should in   order to achieve greater levels of engagement than the ones we have obtained thus far .   This is definitely something to be addressed once we receive further insights from our   Learning Launch . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design   Thinking for Innovation 

 Reflection – Visualization 

 I.   Challenge   My company provides customized energy solutions in the oil sector for National Oil   Companies ( NOC ) and International Oil Companies ( IOC ) . We have an integrated   Management System certified under ISO 9001 , 14001 and OSHAS 18001 which is   permanently audited internally by our Performance Management area as well as   externally by international auditors pertaining to the organizations that renew our   certifications on a yearly basis . During a recent internal audit , we found that our field   personnel in different oil field locations was not consistent in terms of having readily   available for our audits basic information such as maintenance registers of the   equipment under their control , engineering layouts describing the operation in their   respective locations , medical evacuation procedures , emergency procedures ,   emergency contacts , standardized reports for shift changes , among others . This , in turn ,   has led to some operational inconveniences . In order to mitigate this situation , some of   our associates have resorted to sticking some of this information on the walls of their   working campers . The latter is where they keep this information both physically and   digitally in the different locations . Nevertheless , this practice did not suffice in order to   provide a more consistent behaviour on the part of our associates with respect to their   complying with the work processes they needed to abide with based on our Integrated   Management System policies and procedures . We needed to find a way to quickly solve   this situation and get a more consistent behaviour on the part of our associates . 

 II .   Selection   When this situation occurred , I had just started to take the Design Thinking course and I   thought that for this challenge the Visualization tool could prove to be a useful   technique to solve our problem . In the course , Visualization was presented as one of the   essential Design Thinking tools , whereby you get to use imagery “ to make an abstract   idea more public and more concrete , so that it will be more visible , clear , and   understandable to others . ” In the book , Designing for Growth Visualization is explained   as the “ transformation of information into images that you see , either literally with your   eyes or figuratively with your mind 's eye . ” ( Ogilvie , Tim ; Liedtka , Jeanne . Designing for   Growth : A Design Thinking Toolkit for Managers ( Columbia Business School Publishing )   ( Kindle Locations 874 - 875 ) . Columbia University Press . Kindle Edition ) . Based on the   adage that a picture is worth a thousand words , I figured that Visualization could   definitely lower the risk of multiple interpretations by using pictures or representations   instead of words . 

 III .   Application   As a result of the above , I requested my team to go out to the field and take pictures of   how the information was posted by our associates in different campers in multiple   locations . I also asked them to design a standardized wall document holder system that   would be identical in all of our campers in our field operations , so that no matter in 

 which location an associate would be working , the wall document holder system would   be the same . This could facilitate locating important documents and would make it   easier to keep them updated and readily available when needed . At this juncture , we   have proceeded to socialize both our findings as well as our proposals with our field   associates and have gathered very positive feedback . Even though the initial feedback   on this initiative has been favourable , we have decided to undertake its application to a   limited number of locations in order to gain additional insights from this deployment   ( Learning Launch ) . 

 IV .   Insight   The application of the Visualization tool proved to be extremely useful in order to gain   our teams ´ buy in for the initiative . It turned to be very efficient to use graphical   representations of what the problem was and how we wanted to solve it than to convey   it in some other form of communication channel ( v.g . in writing via e - mail ) . Our   associates very quickly identified with the problem and with the proposed solution . This   quick win I experienced with just one of the tools of the Design Thinking process has   convinced me of the power of this methodology and I am currently requesting that all   members of my team take courses to become familiar with the same . 

 V.   Approach   What I consider is still needed to complement what has been done is to efficiently   include in the process storytelling . I think that this was not done as well as it should in   order to achieve greater levels of engagement than the ones we have obtained thus far .   This is definitely something to be addressed once we receive further insights from our   Learning Launch .
### Output: 