Upgrade Life with Technology and PC 

 Mind Mapping 

 Situation :      The PC market in Turkey is shrinking by 20%-25 % each year and we were exploring and trying to   understand why the decline in Turkey is much higher compared to rest of the world . We   conducted two local market researches , where we targeted low - income group , talked with   parents and teachers , second was during summer where we targeted premium segment . We   talked to high school , university students , young adults and parents . We went to different   cities , connected with more than 700 people . The outcome was the same for all age groups &   income levels ; there is no affinity left for PC as almost all the needs are satisfied by mobile   phones . When we went deep with this insight we saw clearly that this is directly related with   the consumption frenzy , we consume a lot and we love it , when it comes to being productive ,   unfortunately we are not there . Our challenge was to position PC as a “ need ” by changing the   daily usage habits . This was very hard as consumers in Turkey use technology mostly for   content consumption & entertainment . Smartphones were dominating share of wallet ( 70 % ) .   The only way to bring PC market back to growth was to popularize PC Usage by differentiating   PC from other devices for the masses . To achieve our mission , we had to inspire and encourage   people by showing they can become more productive with a PC .        Selection :   To come up with an innovative solution , we organized a one day offsite brainstorming event   that included the retailers , PC manufacturers and PC software vendores and using mind   mapping methodology , we started with overarching idea of # UsePC with the motto of   “ stop consumption frenzy , start being productive with a PC ” . We wanted to inspire and   encourage people by showing that they can do extraordinary things using their PCs and we built   the mind map of different audiences and activities that they can do with only a PC .     Application :   Under the umbrella inspiring idea of “ PC Upgrading Life ” , we initiated three coordinated ideas   and hence projects that are complementing each other . People Doing Great Things , Teachers   Doing Great Things and NGO ’s Doing Great Things .       In “ People Doing Great Things ” , we found real life stories of Turkish people who changed their   own lives using technology and promoted their stories to inspire other people : A visually   impaired Turkish software developer that is developing many accessibility solutions on PCs ,   Turkey ’s youngest composer coming from a very poor family but could reach his dreams using   technology , a 12 - year - old young girl who is writing her second novel . Their inspiring stories   became very popular and got huge media coverage and turned into a Turkey - wide contest of   people submitting their stories of how they changed their lives using technology . 

 In “ Teachers Doing Great Things ” , in a very similar concept to the previous one , we aimed to   start an education movement in Turkey to create awareness and inspiration what teachers can   do using technology and how they can upgrade the life of their students . We identified teachers   across the country with inspiring stories and celebrated those stories : An IT teacher in very poor   part of the country that is appointed to a school in which did n’t had any computers and to   teach his students about computers , he had designed and built mockup computer from carton .   Another teacher that is teaching robotics to his students to solve the problems of the city ; just   to mention a few .       And lastly , “ NGO ’s Doing Great Things ” , we worked together with 3 NGO ’s : Koruncuk   Foundation for children with the need of protection aged between 6 and 15 ; Six Dots   Foundation for Blind People and Red Crescent for Syrian Refugees in Turkey . We worked   together with NGOs worked over a long period of time to educate members of these NGOs how   to use computers , how to develop software and how to change their lives with PC and   technology .     Insight & Approach :     Mind Map was a great tool to generate , structure , and classify ideas from a broad group of   different people including retailers , PC manufacturers and software vendors what needs to be   done to change the perceptions , which audiences to target and what can be done for each to   support the central idea of Upgrading Life with only a PC .   Mind mapping tool was a great tool for brainstorming across a large group of people with   different insights and ideas and how to bring all these ideas around a central idea and build   supporting ideas and projects to find a creative solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Upgrade Life with Technology and PC 

 Mind Mapping 

 Situation :      The PC market in Turkey is shrinking by 20%-25 % each year and we were exploring and trying to   understand why the decline in Turkey is much higher compared to rest of the world . We   conducted two local market researches , where we targeted low - income group , talked with   parents and teachers , second was during summer where we targeted premium segment . We   talked to high school , university students , young adults and parents . We went to different   cities , connected with more than 700 people . The outcome was the same for all age groups &   income levels ; there is no affinity left for PC as almost all the needs are satisfied by mobile   phones . When we went deep with this insight we saw clearly that this is directly related with   the consumption frenzy , we consume a lot and we love it , when it comes to being productive ,   unfortunately we are not there . Our challenge was to position PC as a “ need ” by changing the   daily usage habits . This was very hard as consumers in Turkey use technology mostly for   content consumption & entertainment . Smartphones were dominating share of wallet ( 70 % ) .   The only way to bring PC market back to growth was to popularize PC Usage by differentiating   PC from other devices for the masses . To achieve our mission , we had to inspire and encourage   people by showing they can become more productive with a PC .        Selection :   To come up with an innovative solution , we organized a one day offsite brainstorming event   that included the retailers , PC manufacturers and PC software vendores and using mind   mapping methodology , we started with overarching idea of # UsePC with the motto of   “ stop consumption frenzy , start being productive with a PC ” . We wanted to inspire and   encourage people by showing that they can do extraordinary things using their PCs and we built   the mind map of different audiences and activities that they can do with only a PC .     Application :   Under the umbrella inspiring idea of “ PC Upgrading Life ” , we initiated three coordinated ideas   and hence projects that are complementing each other . People Doing Great Things , Teachers   Doing Great Things and NGO ’s Doing Great Things .       In “ People Doing Great Things ” , we found real life stories of Turkish people who changed their   own lives using technology and promoted their stories to inspire other people : A visually   impaired Turkish software developer that is developing many accessibility solutions on PCs ,   Turkey ’s youngest composer coming from a very poor family but could reach his dreams using   technology , a 12 - year - old young girl who is writing her second novel . Their inspiring stories   became very popular and got huge media coverage and turned into a Turkey - wide contest of   people submitting their stories of how they changed their lives using technology . 

 In “ Teachers Doing Great Things ” , in a very similar concept to the previous one , we aimed to   start an education movement in Turkey to create awareness and inspiration what teachers can   do using technology and how they can upgrade the life of their students . We identified teachers   across the country with inspiring stories and celebrated those stories : An IT teacher in very poor   part of the country that is appointed to a school in which did n’t had any computers and to   teach his students about computers , he had designed and built mockup computer from carton .   Another teacher that is teaching robotics to his students to solve the problems of the city ; just   to mention a few .       And lastly , “ NGO ’s Doing Great Things ” , we worked together with 3 NGO ’s : Koruncuk   Foundation for children with the need of protection aged between 6 and 15 ; Six Dots   Foundation for Blind People and Red Crescent for Syrian Refugees in Turkey . We worked   together with NGOs worked over a long period of time to educate members of these NGOs how   to use computers , how to develop software and how to change their lives with PC and   technology .     Insight & Approach :     Mind Map was a great tool to generate , structure , and classify ideas from a broad group of   different people including retailers , PC manufacturers and software vendors what needs to be   done to change the perceptions , which audiences to target and what can be done for each to   support the central idea of Upgrading Life with only a PC .   Mind mapping tool was a great tool for brainstorming across a large group of people with   different insights and ideas and how to bring all these ideas around a central idea and build   supporting ideas and projects to find a creative solution .
### Output: 