Storytelling 

 Challenge : I work in a financial sector company in Colombia , dedicated to the financing of products   for mobility , study and mass consumption of people . One of the challenges we faced was having   business teams tired of complex and costly processes to provide product financing , resulting in   overtime work . In addition , customers dissatisfied by delays and delays in times to get their credit   and be able to buy the desired product . 

 Selection and Application : To start with the stage : What is it ? and be able to really evaluate the   perception of the problem , we conducted 71 face - to - face interviews , of which 7 were potential   clients of ours , who were signing the documents to obtain their credit and 64 employees of our   company who sold the financial products , in different cities of Colombia . Within these interviews ,   we used the Storytelling tool , they raised structured questions in order for interviewees to express   through what their feelings and sensations lived through buying and financing the product they   wanted . Empathy was generated with clients and employees , because the talk was friendly , close   and for them it was easy to remember the whole process and what they were living because they   were running it at the time . 

 All interviews were recorded and the    bodyityof the client and employee was analyzed , the audios   were heard several times by 5 people , so that each person in a post it was classifying the most   important ideas on a board divided into 6 quadrants as well : surprising textual phrases , conclusions ,   what he does , that he feels , a group where fears , frustrations and obstacles were indicated . Finally ,   desires and needs . 

 Subsequently , among all of us we grouped the ideas of each quadrant to gather those that looked a   lot like each other and focus the conclusions on more specific points and then join the concepts to   create various ideas , finally deepening each of the ideas so that we could get the ones that were   most surprising since they had different topics . 

 The tool used was very effective because things were discovered that are not so obvious when   analyzing data simply , for example : customers do not understand financial terminology , when   performing the formalities we did not suit their availability and from the beginning , the client prefers   to know what is the estimated time it takes the whole process and how the process is , if he will be   served by two or three people , if he is to move , he therefore does not like the uncertainty and lack   of knowledge about the decision he is making to borrow in a bank . 

 Insight : With the findings identified when listening to the stories of employees and customers , it   was identified that each region of Colombia , having a diverse culture and geographical location   required a different way of organizing the business force of the company , so 5 concepts were built   that gathered and organized a more agile and effective service for the client and the employee of   the commercial area : ones remotely , remotely , with frequent face - to - face visits and others with a   permanent presence . 

 Approach : In the exploration I can better research with customers and employees , and in addition   to the tool used , also add another tool such as visualization to identify more subjective behaviors   that customers and employees often do not express in words such as identifying the traits of certain   personalities that are more compatible to generate greater empathy when selling between   employee and user . In addition , more surprising solutions could have been created for the customer , 

 if at the time of creating the team that interpreted the stories had been composed of people with   more diverse knowledge or other disciplines , to include ideas or generate greater controversy and   uncertainty and manage to find the design criteria with a broader vision . 

 Also , one thing that may be better is that many ideas were totally dismissed within the research and   are ideas that could serve another time or to help solve another challenge . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 Challenge : I work in a financial sector company in Colombia , dedicated to the financing of products   for mobility , study and mass consumption of people . One of the challenges we faced was having   business teams tired of complex and costly processes to provide product financing , resulting in   overtime work . In addition , customers dissatisfied by delays and delays in times to get their credit   and be able to buy the desired product . 

 Selection and Application : To start with the stage : What is it ? and be able to really evaluate the   perception of the problem , we conducted 71 face - to - face interviews , of which 7 were potential   clients of ours , who were signing the documents to obtain their credit and 64 employees of our   company who sold the financial products , in different cities of Colombia . Within these interviews ,   we used the Storytelling tool , they raised structured questions in order for interviewees to express   through what their feelings and sensations lived through buying and financing the product they   wanted . Empathy was generated with clients and employees , because the talk was friendly , close   and for them it was easy to remember the whole process and what they were living because they   were running it at the time . 

 All interviews were recorded and the    bodyityof the client and employee was analyzed , the audios   were heard several times by 5 people , so that each person in a post it was classifying the most   important ideas on a board divided into 6 quadrants as well : surprising textual phrases , conclusions ,   what he does , that he feels , a group where fears , frustrations and obstacles were indicated . Finally ,   desires and needs . 

 Subsequently , among all of us we grouped the ideas of each quadrant to gather those that looked a   lot like each other and focus the conclusions on more specific points and then join the concepts to   create various ideas , finally deepening each of the ideas so that we could get the ones that were   most surprising since they had different topics . 

 The tool used was very effective because things were discovered that are not so obvious when   analyzing data simply , for example : customers do not understand financial terminology , when   performing the formalities we did not suit their availability and from the beginning , the client prefers   to know what is the estimated time it takes the whole process and how the process is , if he will be   served by two or three people , if he is to move , he therefore does not like the uncertainty and lack   of knowledge about the decision he is making to borrow in a bank . 

 Insight : With the findings identified when listening to the stories of employees and customers , it   was identified that each region of Colombia , having a diverse culture and geographical location   required a different way of organizing the business force of the company , so 5 concepts were built   that gathered and organized a more agile and effective service for the client and the employee of   the commercial area : ones remotely , remotely , with frequent face - to - face visits and others with a   permanent presence . 

 Approach : In the exploration I can better research with customers and employees , and in addition   to the tool used , also add another tool such as visualization to identify more subjective behaviors   that customers and employees often do not express in words such as identifying the traits of certain   personalities that are more compatible to generate greater empathy when selling between   employee and user . In addition , more surprising solutions could have been created for the customer , 

 if at the time of creating the team that interpreted the stories had been composed of people with   more diverse knowledge or other disciplines , to include ideas or generate greater controversy and   uncertainty and manage to find the design criteria with a broader vision . 

 Also , one thing that may be better is that many ideas were totally dismissed within the research and   are ideas that could serve another time or to help solve another challenge .
### Output: 