Storytelling 

 Challenge & Selection 

 Storytelling is a powerful tool that are applicable in various situation of our   daily life because it is the tool that I applied all the times . As a founder of the pesto pizza an online agency that propose a large band of choices concerning   Hostels , I always faced the challenges of how to attract more website ’s visitors   to try and fall in love with our Hostels ’ selection . Besides , I also faced   challenges of how to ensure the phenomena of finding new Hostels ’ partner to   convince them to be part of our website . I choose to apply storytelling as it is   able to get insight into users , build empathy and reach them emotionally . I often   create personal activities that would make our website agency more attractable .   Special offers always captivate the attention of our website ’s visitors , they are   mainly activities that people could enjoy during their vacation . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact   is the practice of building brands that directly appeal to consumers ’ self ,   emotional state , needs and aspirations . The purpose of emotional branding is to   establish a connection between consumers and products by stimulating   consumer emotions . Human needs such as love , power , emotional security , and   self - satisfaction are based on emotions in the subconscious , as the basis of   emotional brands , and allow marketers to create self - fulfilling prophecies in   consumer demand . People want to meet demand , and advertisers need to   implement these needs in a permanent cycle . In our case , the brand consists on   the Hostel we propose in our website , to make it more interactive we reserve a   section for reviews that would give the user the impression of safety . The type   of storytelling enables new users more willingness to embark their journey on   our website as the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the   learning process we got to improve our website ’s function and design to meet   user ’s expectation . It is through this process we realized that the users were   more attract to the review from the previous visitors as it is shared by normal 

 users but not celebrity or influencer . Our marketing department used the results   of this process to re - strategize our marketing plan . Moving forward our business   will focus on human centered design to improve our website ’s services . 

 Approach 

 Through applying the storytelling tools , another tool like visualization and   mind - mapping directly applied . In order to perform a more perfect results ,   learning launch is another tool that I would be considered in the next steps . One   of the reasons is learning launch is also an important tool for our business . We   need as a team to review the insight gained from our first two launches and   incorporate this insight into future launch designs as this is the most effective   and ideal way of approaching and implementing solutions . Future launch   designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full roll out . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 Challenge & Selection 

 Storytelling is a powerful tool that are applicable in various situation of our   daily life because it is the tool that I applied all the times . As a founder of the pesto pizza an online agency that propose a large band of choices concerning   Hostels , I always faced the challenges of how to attract more website ’s visitors   to try and fall in love with our Hostels ’ selection . Besides , I also faced   challenges of how to ensure the phenomena of finding new Hostels ’ partner to   convince them to be part of our website . I choose to apply storytelling as it is   able to get insight into users , build empathy and reach them emotionally . I often   create personal activities that would make our website agency more attractable .   Special offers always captivate the attention of our website ’s visitors , they are   mainly activities that people could enjoy during their vacation . 

 Application 

 Storytelling indirectly involves emotional branding . Emotional branding in fact   is the practice of building brands that directly appeal to consumers ’ self ,   emotional state , needs and aspirations . The purpose of emotional branding is to   establish a connection between consumers and products by stimulating   consumer emotions . Human needs such as love , power , emotional security , and   self - satisfaction are based on emotions in the subconscious , as the basis of   emotional brands , and allow marketers to create self - fulfilling prophecies in   consumer demand . People want to meet demand , and advertisers need to   implement these needs in a permanent cycle . In our case , the brand consists on   the Hostel we propose in our website , to make it more interactive we reserve a   section for reviews that would give the user the impression of safety . The type   of storytelling enables new users more willingness to embark their journey on   our website as the review is real and high credibility . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the   learning process we got to improve our website ’s function and design to meet   user ’s expectation . It is through this process we realized that the users were   more attract to the review from the previous visitors as it is shared by normal 

 users but not celebrity or influencer . Our marketing department used the results   of this process to re - strategize our marketing plan . Moving forward our business   will focus on human centered design to improve our website ’s services . 

 Approach 

 Through applying the storytelling tools , another tool like visualization and   mind - mapping directly applied . In order to perform a more perfect results ,   learning launch is another tool that I would be considered in the next steps . One   of the reasons is learning launch is also an important tool for our business . We   need as a team to review the insight gained from our first two launches and   incorporate this insight into future launch designs as this is the most effective   and ideal way of approaching and implementing solutions . Future launch   designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full roll out .
### Output: 