Challenge and Selection 

 I work in the oil and gas sector , in particular working with wells that have been developed   miles down into the earth strata to produce hydrocarbon . The job relies heavily on   thinking in the abstract and imagination , as the human senses normally used to ﬁgure out   most things are almost fully disabled with something being so remote . In many cases   interpretation of data on things we see on our surface equipment accounts for ﬁfty   percent of our diagnosis on problems with the other ﬁfty being highly experiential with a   bit of gut feel thrown in for good measure . As you can imagine , this often leads to a wide   spectra of opinion on what really occurs with these wells and makes for good debate   amongst colleagues . The challenge however is that in a large corporate ﬁrm with its own   technology solutions , the process of getting to a consensus on how to ﬁx a strategic   problem can feel like going against the grain very quickly . That is where a good story   telling that works through the highs and lows of past solutions , re - discovering the pains ,   learnings and connecting to the emotions of people can be quite useful . 

 Application   One example comes to mind where this technique was particularly useful . For quite some   time the ﬁrm had sown its navel into a particular group of technologies which had been   successful at eliminating sand production at surface from the wells . However well   reliability in the last two years had decreased signiﬁcantly due to major sand production   issues , hitting the production bottom line and cash ﬂow . Many of the senior managers   themselves had used the prior technologies , reinforcing their belief in its continued value   and in many cases ascribing the failures to other imaginative descriptions . In speaking   directly to many of them I had realised that they had unconsciously blocked or forgotten   their past successes and failures as they focused more on their corporate management   duties . I had researched an industry technology to solve our problems , but it would take a   journey into history to bring them into the present . 

 Insight and Approach 

 The technology I was proposing was easy enough to understand and in fact simple in   some ways to the ones that we were currently using to manage the well sanding issues .   Prior to getting into the story - telling itself , I had to do some research on the diﬀerent   managers backgrounds . Stuﬀ like what their experiences were that made them successful   and what made them stand out . Strengths and weaknesses and even their oﬃce   supporters were all pieces of data that I had collated . The act of story - telling itself took   place on two diﬀerent occasions between more junior and then senior managers and that   was deliberate so that the journeys could be tailored separately . For the junior managers   taking them back through their experiences as very successful individuals who   themselves found technologies or methods to solve challenges provided an avenue to   please Bothe their egos and also appeal to their past spirits of self - discovery . Bringing in   the new technology information and data from industry along with the “ basics ” of 

 corporate approval ( budgets , contracts etc . ) was just the icing on the cake once the   journey had started . For the senior managers however , story - telling had to be approached   from a more macro sense and scale of the industry challenges that were being brought to   roost at “ home ” and painting a visionary picture of where we could be going with the   uptake of my proposal . It was n’t all smooth sailing though requiring a maverick trick of   actually bringing a sample of the technology physically into the space . That s where   visualisation really assists with story - telling , something which I have beneﬁted from in this   course . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 I work in the oil and gas sector , in particular working with wells that have been developed   miles down into the earth strata to produce hydrocarbon . The job relies heavily on   thinking in the abstract and imagination , as the human senses normally used to ﬁgure out   most things are almost fully disabled with something being so remote . In many cases   interpretation of data on things we see on our surface equipment accounts for ﬁfty   percent of our diagnosis on problems with the other ﬁfty being highly experiential with a   bit of gut feel thrown in for good measure . As you can imagine , this often leads to a wide   spectra of opinion on what really occurs with these wells and makes for good debate   amongst colleagues . The challenge however is that in a large corporate ﬁrm with its own   technology solutions , the process of getting to a consensus on how to ﬁx a strategic   problem can feel like going against the grain very quickly . That is where a good story   telling that works through the highs and lows of past solutions , re - discovering the pains ,   learnings and connecting to the emotions of people can be quite useful . 

 Application   One example comes to mind where this technique was particularly useful . For quite some   time the ﬁrm had sown its navel into a particular group of technologies which had been   successful at eliminating sand production at surface from the wells . However well   reliability in the last two years had decreased signiﬁcantly due to major sand production   issues , hitting the production bottom line and cash ﬂow . Many of the senior managers   themselves had used the prior technologies , reinforcing their belief in its continued value   and in many cases ascribing the failures to other imaginative descriptions . In speaking   directly to many of them I had realised that they had unconsciously blocked or forgotten   their past successes and failures as they focused more on their corporate management   duties . I had researched an industry technology to solve our problems , but it would take a   journey into history to bring them into the present . 

 Insight and Approach 

 The technology I was proposing was easy enough to understand and in fact simple in   some ways to the ones that we were currently using to manage the well sanding issues .   Prior to getting into the story - telling itself , I had to do some research on the diﬀerent   managers backgrounds . Stuﬀ like what their experiences were that made them successful   and what made them stand out . Strengths and weaknesses and even their oﬃce   supporters were all pieces of data that I had collated . The act of story - telling itself took   place on two diﬀerent occasions between more junior and then senior managers and that   was deliberate so that the journeys could be tailored separately . For the junior managers   taking them back through their experiences as very successful individuals who   themselves found technologies or methods to solve challenges provided an avenue to   please Bothe their egos and also appeal to their past spirits of self - discovery . Bringing in   the new technology information and data from industry along with the “ basics ” of 

 corporate approval ( budgets , contracts etc . ) was just the icing on the cake once the   journey had started . For the senior managers however , story - telling had to be approached   from a more macro sense and scale of the industry challenges that were being brought to   roost at “ home ” and painting a visionary picture of where we could be going with the   uptake of my proposal . It was n’t all smooth sailing though requiring a maverick trick of   actually bringing a sample of the technology physically into the space . That s where   visualisation really assists with story - telling , something which I have beneﬁted from in this   course .
### Output: 