Reflection – Mind Mapping 

 Challenge 

 I am an engineering student and due to covid 19 pandemic I was completing my graduation from   home . My father is a shop owner and I occasionally help him in running it whenever I get the time   from my studies . Covid 19 pandemic impacted on our shop business to due to lockdown restrictions   all over the country our sales fell down by huge numbers . Since the shop was allowed to open for   few hours during the day and had to be remain closed on weekends the sales were minimal , But the   real challenge came after the lockdown was over . After lockdown sales increased a little but hey   were not same as before . To overcome this problematic situation , I made various case reports on   how I can help in increasing the sales by finding out the reasons behind why customers were not   coming to shop and what approaches to use to get back on track after hard times . 

 Selection 

 I along with my father discussed the repercussions of covid and how it has impacted on consumers ,   then I gone through various thinking process to find optimal approach to talk to customers and   gather data to get results on how the sales were impacted and reasons behind so much customers   not buying from our shop . Mind mapping is the greatest tool of design thinking which can be used to   collect data and gather insights which might be missed in normal thinking processes . 

 Application 

 I started with a single idea which was finding insights on local customers by mapping their daily   needs and activities to gather insight in their lives about how they spent money on general   household items . I asked customers who coming to our shop to put a sticky note on the chart which   was Infront of shop telling what they like about our shop and what they except from us in terms of   quality , quantity of products , our customer relationships . I also floated online forms asking   customers two things about our shop what makes us different from other shops and how would   they rate us in terms of our marketing experience . We used different colour notes for different level   of ratings and user experience . We collected data at the end of each day and start making clusters   with help of customers like how we can improve section , what we do best , ratings of our services . 

 Insight 

 The first insight we found that people were concerned for their safety in the pandemic times so they   were more likely to order online things if necessary or buy things in less quantity because of financial   problems everyone was facing due to lockdowns and economic slowdown . The second insight was   those timings of shop opening were not very compatible with customers as there were restrictions   on allowed movement people had to do all their works in that time on because of that they were   getting late and not able to reach shop on time . 

 Approach 

 The Approach we used was simple we first asked customers to text their grocery list to us and tell us   about the timing when they will come to get their products . We packed their orders in advanced   which saved time and customers have n’t had to wait to get their groceries which resolved the issue   of time management in restrictions of movement after lockdown . We increased our marketing by   giving customers free printed masks with our shops logo to encourage people to wear masks and   also it acted as advertisement or our shop . We also allowed customers a two days relief period in   which customers were given their orders on time and the needy ones were given offer to pay the   bills in two time period . Customers were given option of the orders were greater than a certain   amount then they were given offer to pay in two instalments within the time period through online   transaction . For our safety and customers protections we installed plastic sheets to protection   against the virus and customers were instructed to wear masks and sanitize them at the entry of   shop . This mind mapping tool allowed us to find analysis of our customer needs and offer a strategic   solution to a problem using design thinking innovation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge 

 I am an engineering student and due to covid 19 pandemic I was completing my graduation from   home . My father is a shop owner and I occasionally help him in running it whenever I get the time   from my studies . Covid 19 pandemic impacted on our shop business to due to lockdown restrictions   all over the country our sales fell down by huge numbers . Since the shop was allowed to open for   few hours during the day and had to be remain closed on weekends the sales were minimal , But the   real challenge came after the lockdown was over . After lockdown sales increased a little but hey   were not same as before . To overcome this problematic situation , I made various case reports on   how I can help in increasing the sales by finding out the reasons behind why customers were not   coming to shop and what approaches to use to get back on track after hard times . 

 Selection 

 I along with my father discussed the repercussions of covid and how it has impacted on consumers ,   then I gone through various thinking process to find optimal approach to talk to customers and   gather data to get results on how the sales were impacted and reasons behind so much customers   not buying from our shop . Mind mapping is the greatest tool of design thinking which can be used to   collect data and gather insights which might be missed in normal thinking processes . 

 Application 

 I started with a single idea which was finding insights on local customers by mapping their daily   needs and activities to gather insight in their lives about how they spent money on general   household items . I asked customers who coming to our shop to put a sticky note on the chart which   was Infront of shop telling what they like about our shop and what they except from us in terms of   quality , quantity of products , our customer relationships . I also floated online forms asking   customers two things about our shop what makes us different from other shops and how would   they rate us in terms of our marketing experience . We used different colour notes for different level   of ratings and user experience . We collected data at the end of each day and start making clusters   with help of customers like how we can improve section , what we do best , ratings of our services . 

 Insight 

 The first insight we found that people were concerned for their safety in the pandemic times so they   were more likely to order online things if necessary or buy things in less quantity because of financial   problems everyone was facing due to lockdowns and economic slowdown . The second insight was   those timings of shop opening were not very compatible with customers as there were restrictions   on allowed movement people had to do all their works in that time on because of that they were   getting late and not able to reach shop on time . 

 Approach 

 The Approach we used was simple we first asked customers to text their grocery list to us and tell us   about the timing when they will come to get their products . We packed their orders in advanced   which saved time and customers have n’t had to wait to get their groceries which resolved the issue   of time management in restrictions of movement after lockdown . We increased our marketing by   giving customers free printed masks with our shops logo to encourage people to wear masks and   also it acted as advertisement or our shop . We also allowed customers a two days relief period in   which customers were given their orders on time and the needy ones were given offer to pay the   bills in two time period . Customers were given option of the orders were greater than a certain   amount then they were given offer to pay in two instalments within the time period through online   transaction . For our safety and customers protections we installed plastic sheets to protection   against the virus and customers were instructed to wear masks and sanitize them at the entry of   shop . This mind mapping tool allowed us to find analysis of our customer needs and offer a strategic   solution to a problem using design thinking innovation .
### Output: 