Reflection – Mind mapping 

 Challenge 

 We are a functional food production company , and our company was trying to implement a digital   marketing campaign through mobile app relating personalized nutrition and healthy eating . The   challenge was that in the amid of covid , we decided to do it online that we needed to create digital tools   for the campaign . And also we wanted aspects from stakeholders , employees and customers , and the   information we got was quite large . Therefore , we needed to apply some tools to get our campaign   launched successfully . 

 Selection 

 We used mind mapping tool to initialize our campaign idea . First of all , we invited some of our   customers to give feedback and be participated in the process . As said in the lecture , mind mapping tool   looks for patterns and insights in large quantity of data we collected and point out the reality of the   situation . Therefore , we decided to use mind mapping tool to achieve our mission . It was not easy to get   to the common ground , but mind mapping tool helped us get launched our campaign in time . 

 Application 

 We started with the mission of our campaign , and we first talked with our stakeholders . After that , we   developed a framework , and we wrote down all theme ideas got from our employees . At this step , we   added every detail of each theme and we even invited some customers to know what and how they   would like to be involved and what the impact would be for them by participating in the campaign . Then   we created mockup app , sent them out to our customers and got feedback from them . We needed to   make major changes along the way but it saved us a lot of time and money as we saw the weakness of   our campaign before we launched . 

 Insight 

 By using mind mapping tool , we identified the connection between each task and designed the mockup   accordingly to get the desired results . We learned that initial assumptions sometimes can go wrong and   it can not bring expected outcomes . Therefore , it is of utmost important to be open minded for ideas   and solutions . Also it is important to prioritize important things as it largely impacts the design thinking   process . 

 Approach 

 This was our first time using mind mapping tool for our campaign . We could say that our campaign was   successful but we knew that we can do it better next time . We learned that it was best to get involved   as many people from different backgrounds and employees from every department as possible in the   process so that we can get multiple perspectives to be able to see the whole picture . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind mapping 

 Challenge 

 We are a functional food production company , and our company was trying to implement a digital   marketing campaign through mobile app relating personalized nutrition and healthy eating . The   challenge was that in the amid of covid , we decided to do it online that we needed to create digital tools   for the campaign . And also we wanted aspects from stakeholders , employees and customers , and the   information we got was quite large . Therefore , we needed to apply some tools to get our campaign   launched successfully . 

 Selection 

 We used mind mapping tool to initialize our campaign idea . First of all , we invited some of our   customers to give feedback and be participated in the process . As said in the lecture , mind mapping tool   looks for patterns and insights in large quantity of data we collected and point out the reality of the   situation . Therefore , we decided to use mind mapping tool to achieve our mission . It was not easy to get   to the common ground , but mind mapping tool helped us get launched our campaign in time . 

 Application 

 We started with the mission of our campaign , and we first talked with our stakeholders . After that , we   developed a framework , and we wrote down all theme ideas got from our employees . At this step , we   added every detail of each theme and we even invited some customers to know what and how they   would like to be involved and what the impact would be for them by participating in the campaign . Then   we created mockup app , sent them out to our customers and got feedback from them . We needed to   make major changes along the way but it saved us a lot of time and money as we saw the weakness of   our campaign before we launched . 

 Insight 

 By using mind mapping tool , we identified the connection between each task and designed the mockup   accordingly to get the desired results . We learned that initial assumptions sometimes can go wrong and   it can not bring expected outcomes . Therefore , it is of utmost important to be open minded for ideas   and solutions . Also it is important to prioritize important things as it largely impacts the design thinking   process . 

 Approach 

 This was our first time using mind mapping tool for our campaign . We could say that our campaign was   successful but we knew that we can do it better next time . We learned that it was best to get involved   as many people from different backgrounds and employees from every department as possible in the   process so that we can get multiple perspectives to be able to see the whole picture .
### Output: 