Pandemic has deeply affected the advertising and media planning sectors such as other sectors . 

 Media habits and consumer habits changed during pandemic . 

 To reach consumer effectively we should try new methods . 

 People now believe not only in people but in brands . As brands , we need to determine the needs of   consumers correctly . This means ensuring we should have a clear understanding of their wants ,   needs , jobs to be done and the context of use of the product or content , achieved through   observation , interview or other forms of research . 

 Brands can change the society by understanding the consumers correctly and taking the right steps .   Thus every brand should have a purpose . 

 In addition , every brand should correctly analyze cultural changes and consumer needs changes .   Make short - term and long - term action plans within the framework of these analyzes . 

 They can use the following 3 tools to achieve this goal . 

 1 ) Future of storytelling   2 ) To adhere to brand and media essences   3 ) Act according to virtual life , new normal 

 Future of storytelling : 

 Looking away from what we have to do in the face of change causes us to make mistakes from time   to time . Brands should lead consumer to advance the brand 's existing strengths and ties with the   consumer with creativity . We have to create a story that feeds on emotions . What we need to do   today is to continue telling stories without breaking the brand core . 

 To adhere to brand and media essences : Advertising to the channels ? to be a part of the media ? 

 Many brands changed the language of communication and the way they use the media during the   pandemic . It is important to be unique at this point . Brands should be bolder and more original to   use new channels . 

 For example , tiktok   is defined as a platform where people can express themselves as they are . For   this reason , brands are also expected to become content producers . Standard advertisements should   not be given to channels such as tik tok , if brands can act according to the spirit of this place , they   should advertise here . 

 Act according to virtual life , new normal :   Was Black mirror   warning us about the postnormal ? 

 50 % of the live events to be held in 2021 will be realized virtually . In this process , brands that provide   immersive VR experience are expected to stand out . It is important to remember the physical areas   in the virtual environment for the consumer . 

 It is important to remember the physical areas in the virtual environment for the consumer . Brands   that want to increase their interaction with consumers offer consumers new online experiences . 

 Taking this into account , ENVIRONMENTAL PROTECTION AGENCY took its place with consumers in this process with advertising films . 

 We plan our use of channels according to the new normal process   as well 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Pandemic has deeply affected the advertising and media planning sectors such as other sectors . 

 Media habits and consumer habits changed during pandemic . 

 To reach consumer effectively we should try new methods . 

 People now believe not only in people but in brands . As brands , we need to determine the needs of   consumers correctly . This means ensuring we should have a clear understanding of their wants ,   needs , jobs to be done and the context of use of the product or content , achieved through   observation , interview or other forms of research . 

 Brands can change the society by understanding the consumers correctly and taking the right steps .   Thus every brand should have a purpose . 

 In addition , every brand should correctly analyze cultural changes and consumer needs changes .   Make short - term and long - term action plans within the framework of these analyzes . 

 They can use the following 3 tools to achieve this goal . 

 1 ) Future of storytelling   2 ) To adhere to brand and media essences   3 ) Act according to virtual life , new normal 

 Future of storytelling : 

 Looking away from what we have to do in the face of change causes us to make mistakes from time   to time . Brands should lead consumer to advance the brand 's existing strengths and ties with the   consumer with creativity . We have to create a story that feeds on emotions . What we need to do   today is to continue telling stories without breaking the brand core . 

 To adhere to brand and media essences : Advertising to the channels ? to be a part of the media ? 

 Many brands changed the language of communication and the way they use the media during the   pandemic . It is important to be unique at this point . Brands should be bolder and more original to   use new channels . 

 For example , tiktok   is defined as a platform where people can express themselves as they are . For   this reason , brands are also expected to become content producers . Standard advertisements should   not be given to channels such as tik tok , if brands can act according to the spirit of this place , they   should advertise here . 

 Act according to virtual life , new normal :   Was Black mirror   warning us about the postnormal ? 

 50 % of the live events to be held in 2021 will be realized virtually . In this process , brands that provide   immersive VR experience are expected to stand out . It is important to remember the physical areas   in the virtual environment for the consumer . 

 It is important to remember the physical areas in the virtual environment for the consumer . Brands   that want to increase their interaction with consumers offer consumers new online experiences . 

 Taking this into account , ENVIRONMENTAL PROTECTION AGENCY took its place with consumers in this process with advertising films . 

 We plan our use of channels according to the new normal process   as well
### Output: 