How Mind Mapping helps me to redesign partnership with a strategic client ? 

 Context and Challenge 

 Context : I am a Business Owner of a small private limited company , that provides onsite trainings and   workshops , focused on Softskills and Project Management competences development . I am facilitating   trainings myself together with other consultants , which one of us facilitating trainings regarding their   own specializations . 

 Challenge : One of my biggest clients is an international company . I have been working with this client   for approximately 1 year , and I wanted like to develop business within this company , as I have noticed   that business was actually stagnating with this client , with an increased number of cancelled courses .   I would like to present to my client a creative commercial offer for next year , which is not basically a   list of courses with a price in front but makes us really appear as a preferred partner for talent   development . The first step was to have an in - depth view of my client environment , so called my “ what   is ” . 

 Tools and Application 

 To do that , I selected the Mind Mapping tool as I realized I had to put together a lot of different   information of many kinds : 

    Inputs were coming from several sources : 

 o customers input via emails or conversation   o inputs coming from other consultants facilitating courses for this client : 

 facilitating trainings gives you a lot of information about employee ’s concerns ,   challenges and company culture , and these inputs were very precious data to   gather . 

 o my own perception / feeling of the situation   o information on competition   o financial reports indicating revenue and margin per specific courses   o List of courses confirmed and cancelled   o etc … 

    I had also to integrate data regarding the decision - making process that includes many   stakeholders ( Team Leaders , Human Resources Business Partners , Learning &   Development manager , etc . ) 

    I also had to gather data on different locations within Europe each one having   different challenges in term of talent developments 

 I needed a tool to put together all the above - mentioned data and give sense to them . I also wanted to   leverage on the other consultant insights to co - create a creative commercial proposal that consultants   would be motivated to promote . 

 Application :   The video of Julian Moore helped me to define how I could conduct effectively a Mind   Mapping session with all the consultants in order to have the best * what is * overview and get useful   insights out of our reflections . 

 In the example described in the video , I liked the possibility of organizing a complete Mind mapping   session including time people working alone , working in groups , with the objective of gathering and   organizing so many kinds of information . 

 How did I myself organize the session ? 

 Begore the Mind Mapping session , I myself wrote down a list all relevant inputs I had coming from my   client interactions ( no matter if it come from participants to courses , Human Resources Business   Partners , Learning & Development managers , Assistant , etc . ) . 

 Then I organized an half day session with all the consultants involved in the workshop delivery as such : 

    First step : I decided not to ask any question . I just put the name of the client in the middle of   a page and ask the team to react , that is tell whatever was in their mind . I myself was using a   mindmap visual tool to organize the information as * a tree * . Please find image below as an   example . 

    Second step : thanks to the insights that came out during the first step , I plan individual sessions   where consultants had to think about the main action points that came out using post - its ( new   courses to suggest , courses to abandon , how to make our offer be know by all stakeholders ? ) 

    Third step : The objective was to get some design criteria and move on to * what if * , in order   to start the content of or new commercial offer . 

 Insight and Approach 

 Concretely for us , it was a very useful way to identify client decision making processes and new training   concepts that we would like to discuss with clients . We realized that we were able to have a precise   overview of clients training organization just by putting together the information we individually had   * on the field * and analyzing this information together .   It gives also to me insights on training needs   presently uncovered by my company or our competitors . I plan to redo this exercise in approximately   a year time from now , but I will schedule more time , probably one day ( half day was not enough to   actually explore all the subjects that raise ) . 

 I am now investigating the Learning Launch tool . Some of the new themes for courses we suggested   to client were selected . On our side it is time demanding to develop the courses with no guarantee   there will be enrollment for employees . That ’s why I decided to adopt the Learning Launch Tool   approach . I want to start small with one or two courses , and then if we notice an increase of   enrollment , we will develop the other courses . 

 As you can see , using some Design Thinking tools was really useful for me in that case . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: How Mind Mapping helps me to redesign partnership with a strategic client ? 

 Context and Challenge 

 Context : I am a Business Owner of a small private limited company , that provides onsite trainings and   workshops , focused on Softskills and Project Management competences development . I am facilitating   trainings myself together with other consultants , which one of us facilitating trainings regarding their   own specializations . 

 Challenge : One of my biggest clients is an international company . I have been working with this client   for approximately 1 year , and I wanted like to develop business within this company , as I have noticed   that business was actually stagnating with this client , with an increased number of cancelled courses .   I would like to present to my client a creative commercial offer for next year , which is not basically a   list of courses with a price in front but makes us really appear as a preferred partner for talent   development . The first step was to have an in - depth view of my client environment , so called my “ what   is ” . 

 Tools and Application 

 To do that , I selected the Mind Mapping tool as I realized I had to put together a lot of different   information of many kinds : 

    Inputs were coming from several sources : 

 o customers input via emails or conversation   o inputs coming from other consultants facilitating courses for this client : 

 facilitating trainings gives you a lot of information about employee ’s concerns ,   challenges and company culture , and these inputs were very precious data to   gather . 

 o my own perception / feeling of the situation   o information on competition   o financial reports indicating revenue and margin per specific courses   o List of courses confirmed and cancelled   o etc … 

    I had also to integrate data regarding the decision - making process that includes many   stakeholders ( Team Leaders , Human Resources Business Partners , Learning &   Development manager , etc . ) 

    I also had to gather data on different locations within Europe each one having   different challenges in term of talent developments 

 I needed a tool to put together all the above - mentioned data and give sense to them . I also wanted to   leverage on the other consultant insights to co - create a creative commercial proposal that consultants   would be motivated to promote . 

 Application :   The video of Julian Moore helped me to define how I could conduct effectively a Mind   Mapping session with all the consultants in order to have the best * what is * overview and get useful   insights out of our reflections . 

 In the example described in the video , I liked the possibility of organizing a complete Mind mapping   session including time people working alone , working in groups , with the objective of gathering and   organizing so many kinds of information . 

 How did I myself organize the session ? 

 Begore the Mind Mapping session , I myself wrote down a list all relevant inputs I had coming from my   client interactions ( no matter if it come from participants to courses , Human Resources Business   Partners , Learning & Development managers , Assistant , etc . ) . 

 Then I organized an half day session with all the consultants involved in the workshop delivery as such : 

    First step : I decided not to ask any question . I just put the name of the client in the middle of   a page and ask the team to react , that is tell whatever was in their mind . I myself was using a   mindmap visual tool to organize the information as * a tree * . Please find image below as an   example . 

    Second step : thanks to the insights that came out during the first step , I plan individual sessions   where consultants had to think about the main action points that came out using post - its ( new   courses to suggest , courses to abandon , how to make our offer be know by all stakeholders ? ) 

    Third step : The objective was to get some design criteria and move on to * what if * , in order   to start the content of or new commercial offer . 

 Insight and Approach 

 Concretely for us , it was a very useful way to identify client decision making processes and new training   concepts that we would like to discuss with clients . We realized that we were able to have a precise   overview of clients training organization just by putting together the information we individually had   * on the field * and analyzing this information together .   It gives also to me insights on training needs   presently uncovered by my company or our competitors . I plan to redo this exercise in approximately   a year time from now , but I will schedule more time , probably one day ( half day was not enough to   actually explore all the subjects that raise ) . 

 I am now investigating the Learning Launch tool . Some of the new themes for courses we suggested   to client were selected . On our side it is time demanding to develop the courses with no guarantee   there will be enrollment for employees . That ’s why I decided to adopt the Learning Launch Tool   approach . I want to start small with one or two courses , and then if we notice an increase of   enrollment , we will develop the other courses . 

 As you can see , using some Design Thinking tools was really useful for me in that case .
### Output: 