Reflection - Mind Mapping . 

 Challenge/ Background : 

 I work for developing a small household business . These businesses are   typically managed by a sole proprietor who lacks the resources and who are   technologically challenged . I help improving their business . Recently I was   working for a home - based fashion designer by creating a platform to develop   to diversify her business . The primary advertisement source was word of   mouth . She was a homemaker . Being a busy homemaker , she never gave a   priority to her passion for designing customized ethnic clothes for special   occasions like weddings . She opened a business at a very low level to pursue   her passion . She started working from home in her boutique and her reach of   customers was very low . The challenge was to influence potential customers   and convert them into clients using social media and digital platforms . Along   with that creating an innovative platform for providing a service which can be   affordable and suitable for customers . 

 Selection : 

 I decided to choose a ‘ mind - mapping ’ tool to overcome this challenge . It 's a   starting point since I feel it 's a place to download all the information that you   have in your head . Mapping is a guide to start the visualization process .   Whereas mind mapping fills the gap between what is and what if . It basically   enables a supply of ideas . It helps in reviewing the goals and collect key ideas .   Mind mapping is interactive and more stimulating . Ideas can be presented with   easy reference using a mind mapping tool . 

 Application : 

 As the task was to improve the current business and diversify the business . I   decided to use a mind mapping tool to generate ideas . Ideas to improve   current business and promote the business digitally as well . I did quick   research among 50 women of 15 - 50 age group and asked them about their   views on choosing a fashion designer over a retail store , renting an outfit than   purchasing it for different occasions , the capacity of spending money for an 

 outfit and what do they expect from their experience in shopping , the   approach of choosing a shop or a designer too . 

 Overall data suggest that many young people choose designers over the retail   stores as the clothes are customized and made especially for them , unlike   retail stores where there are different sizes and pieces available in the market .   They are very much influenced by social media . Customers use the internet to   check reviews and work of the designers . Women are willing to rent outfits and   ready to spend more money on specific occasions like weddings . 

 After analyzing the data and brainstorming I created a map of the possibilities   of different ideas that can help us create a platform . While brainstorming , I   had an idea to launch a new outfit rental service for the customers who do n't   want to invest in clothing or those who have already invested the money in an   outfit but do n't have it in use . I drew a map and linked it with possible ideas .   Ideas like customer categories , occasions , types of outfits , offers , renting deals ,   buy backing the outfit , customer reviews , etc . 

 It was easy for me to define the objectives after creating a mind map . I defined   them as primary and secondary objectives . Improving social media , creating a   blog and website , engaging and influencing current customers , and reaching   out via marketing to even more customers were among the primary objectives .   Working on designing a website where a customer can choose to purchase or   rent an outfit of their choice . Trying and evaluating the business model was   also included in the secondary objective . 

 Insight and Approach : 

 This tool helped me determine and review the goals . Mind mapping helped me   in creating a diagram of renting an outfitting service . It helped me make the   picture clear because of which the objectives and requirements were clear .   This clarity helped me in completing the project . Idea creation was possible   simply because of Mind mapping . 

 Mind mapping is essentially a method that helped me put everything in my   head , every business insight in a form of a flowchart , and then using that   flowchart I created a relationship that eventually helped me create a different   platform . I can gain valuable knowledge ( relationship ) more easily about the   customer 's journey rather than taking the time to recognize it . It also gave me   an idea of space to improve where necessary . 

 Mind mapping is the base of visualization , I am going to use the visualization   process to improve my business model . 

 The matter of fact next time , I would like to start designing process by   storytelling as it is an effective tool which touches people 's mind and their   thoughts . One can understand the emotions behind the idea and instantly feel   connected . Storytelling helps us finding the core value of the business . One can   stand in other 's shoes and that connection makes the business more   successful . 

 Design thinking has given me a new perspective and a structured way to   develop and design a business that is very important in my profession . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Mind Mapping . 

 Challenge/ Background : 

 I work for developing a small household business . These businesses are   typically managed by a sole proprietor who lacks the resources and who are   technologically challenged . I help improving their business . Recently I was   working for a home - based fashion designer by creating a platform to develop   to diversify her business . The primary advertisement source was word of   mouth . She was a homemaker . Being a busy homemaker , she never gave a   priority to her passion for designing customized ethnic clothes for special   occasions like weddings . She opened a business at a very low level to pursue   her passion . She started working from home in her boutique and her reach of   customers was very low . The challenge was to influence potential customers   and convert them into clients using social media and digital platforms . Along   with that creating an innovative platform for providing a service which can be   affordable and suitable for customers . 

 Selection : 

 I decided to choose a ‘ mind - mapping ’ tool to overcome this challenge . It 's a   starting point since I feel it 's a place to download all the information that you   have in your head . Mapping is a guide to start the visualization process .   Whereas mind mapping fills the gap between what is and what if . It basically   enables a supply of ideas . It helps in reviewing the goals and collect key ideas .   Mind mapping is interactive and more stimulating . Ideas can be presented with   easy reference using a mind mapping tool . 

 Application : 

 As the task was to improve the current business and diversify the business . I   decided to use a mind mapping tool to generate ideas . Ideas to improve   current business and promote the business digitally as well . I did quick   research among 50 women of 15 - 50 age group and asked them about their   views on choosing a fashion designer over a retail store , renting an outfit than   purchasing it for different occasions , the capacity of spending money for an 

 outfit and what do they expect from their experience in shopping , the   approach of choosing a shop or a designer too . 

 Overall data suggest that many young people choose designers over the retail   stores as the clothes are customized and made especially for them , unlike   retail stores where there are different sizes and pieces available in the market .   They are very much influenced by social media . Customers use the internet to   check reviews and work of the designers . Women are willing to rent outfits and   ready to spend more money on specific occasions like weddings . 

 After analyzing the data and brainstorming I created a map of the possibilities   of different ideas that can help us create a platform . While brainstorming , I   had an idea to launch a new outfit rental service for the customers who do n't   want to invest in clothing or those who have already invested the money in an   outfit but do n't have it in use . I drew a map and linked it with possible ideas .   Ideas like customer categories , occasions , types of outfits , offers , renting deals ,   buy backing the outfit , customer reviews , etc . 

 It was easy for me to define the objectives after creating a mind map . I defined   them as primary and secondary objectives . Improving social media , creating a   blog and website , engaging and influencing current customers , and reaching   out via marketing to even more customers were among the primary objectives .   Working on designing a website where a customer can choose to purchase or   rent an outfit of their choice . Trying and evaluating the business model was   also included in the secondary objective . 

 Insight and Approach : 

 This tool helped me determine and review the goals . Mind mapping helped me   in creating a diagram of renting an outfitting service . It helped me make the   picture clear because of which the objectives and requirements were clear .   This clarity helped me in completing the project . Idea creation was possible   simply because of Mind mapping . 

 Mind mapping is essentially a method that helped me put everything in my   head , every business insight in a form of a flowchart , and then using that   flowchart I created a relationship that eventually helped me create a different   platform . I can gain valuable knowledge ( relationship ) more easily about the   customer 's journey rather than taking the time to recognize it . It also gave me   an idea of space to improve where necessary . 

 Mind mapping is the base of visualization , I am going to use the visualization   process to improve my business model . 

 The matter of fact next time , I would like to start designing process by   storytelling as it is an effective tool which touches people 's mind and their   thoughts . One can understand the emotions behind the idea and instantly feel   connected . Storytelling helps us finding the core value of the business . One can   stand in other 's shoes and that connection makes the business more   successful . 

 Design thinking has given me a new perspective and a structured way to   develop and design a business that is very important in my profession .
### Output: 