STORYTELLING 

  Challenge 

 I currently run a Bengali nutrient supplementary preparation   in my residence . The most frequent challenge that I face is the   communication barrier and the improper understanding of my product ’s use   while marketing it in the social media platforms to the customers . As social   media is highly regarded by many people , it becomes an easy platform to   connect with a large crowd , but the observed reach is drastically lower than   the projected figures due to the above reasons . Which increases the expense   in order to create a makeshift plan to reach the left - out population in the   projection . 

  Selection 

 I had the option of selecting one tool between storytelling and   visualization . On analysing the pros and cons of both the tools , I felt that   storytelling would fit the job better as this gave me room to add some   different factors that enveloped my product like its use in the history , the   process , and the benefits over the conventional style consumption of   supplements and more . Which would become even more complicated if I   tried the other tools for this job . 

  Application 

 Applying the selected tool was fairly easy as the tool had   multiple ways it could be used . It involved the creation of a 30 sec video in   which a prominent person verbally delivers the catalogue content of the   product . The role of the person was to quickly grab the attention of the   viewer and to hold them in our content instead of moving without checking .   And as well as the person had to verbally deliver . 

  Insight 

 The results that was acquired post involving the tool in the   customized manner increased the view of the content a follow 30 sec by 40 %    and 10 – 29 sec by 60 % of the overall views and bridging the no of views to   the projected by 80 % ( to the projected no of required views for the   campaign ) 

  Approach 

 Currently the projection is being increased as the lockdown has   increased the duration of using the social media amongst the people . As an   step to achieve the target , the visualization tool is also being planned to be   implemented to understand and analyse it reach in the crowed . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: STORYTELLING 

  Challenge 

 I currently run a Bengali nutrient supplementary preparation   in my residence . The most frequent challenge that I face is the   communication barrier and the improper understanding of my product ’s use   while marketing it in the social media platforms to the customers . As social   media is highly regarded by many people , it becomes an easy platform to   connect with a large crowd , but the observed reach is drastically lower than   the projected figures due to the above reasons . Which increases the expense   in order to create a makeshift plan to reach the left - out population in the   projection . 

  Selection 

 I had the option of selecting one tool between storytelling and   visualization . On analysing the pros and cons of both the tools , I felt that   storytelling would fit the job better as this gave me room to add some   different factors that enveloped my product like its use in the history , the   process , and the benefits over the conventional style consumption of   supplements and more . Which would become even more complicated if I   tried the other tools for this job . 

  Application 

 Applying the selected tool was fairly easy as the tool had   multiple ways it could be used . It involved the creation of a 30 sec video in   which a prominent person verbally delivers the catalogue content of the   product . The role of the person was to quickly grab the attention of the   viewer and to hold them in our content instead of moving without checking .   And as well as the person had to verbally deliver . 

  Insight 

 The results that was acquired post involving the tool in the   customized manner increased the view of the content a follow 30 sec by 40 %    and 10 – 29 sec by 60 % of the overall views and bridging the no of views to   the projected by 80 % ( to the projected no of required views for the   campaign ) 

  Approach 

 Currently the projection is being increased as the lockdown has   increased the duration of using the social media amongst the people . As an   step to achieve the target , the visualization tool is also being planned to be   implemented to understand and analyse it reach in the crowed .
### Output: 