Challenge :   The challenge we faced in our organisation was the turnover of one particular subsidiary of   the company – a B2B market leader in the furniture hardware industry . The situation was   such that the turnover of the subsidiary was going down ; our customers found it tedious to   place orders with us ; the competition was doing better than us and we had no solution in   sight to fix this problem .    We decided to start small and address the question – how do we get the customers to order   more online .     Selection & Application :   We realised that we did not know what the market really wanted . So , we decided to ask our   colleagues from the subsidiary the story of our customers and visualised a day in the life of   “ Mason ” – our fictitious typical customer .    We made a virtual team who would meet via video conferences and exchanged information   about Mason . Who is he ? What does he like ? What car he drives ? What does his wife do ?   How many kids does he have ? How frequently does he place orders with us ? What ’s his   favourite product from our catalogue ? Whom does he sell those products to ?   With every meeting our understanding of Mason ’s life grew . We validated the information   we collected by asking our sales staff to interact more and more with our customers . Thus ,   in four weeks , we were able to make the following picture . 

 From this picture , we were able to clearly see the problems that could be solved quickly . We   decided to initiate the setting up of an online shop to ease the life of our customers such as   Mason . The shop would be started with functionalities the need for which became apparent   to us through this visualisation of Mason ’s life .     Insight :   What I learnt through this exercise what that we do not realise how much we do not know   what the customers want . Also , the shared learning that took place during our entire   experience helped with our confidence is using unconventional methods of problem solving . 

 It made us see the whole picture and also convinced us why it is important to see the big   picture to be able to address even small problems .     Approach :   One thing I would like to do differently next time is making the team more diverse . For this   case , we had a team which involved people directly affected by the problem . It would be   interesting to find out how a more diverse team with people representing totally different   markets would work in this scenario and what would the results be . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge :   The challenge we faced in our organisation was the turnover of one particular subsidiary of   the company – a B2B market leader in the furniture hardware industry . The situation was   such that the turnover of the subsidiary was going down ; our customers found it tedious to   place orders with us ; the competition was doing better than us and we had no solution in   sight to fix this problem .    We decided to start small and address the question – how do we get the customers to order   more online .     Selection & Application :   We realised that we did not know what the market really wanted . So , we decided to ask our   colleagues from the subsidiary the story of our customers and visualised a day in the life of   “ Mason ” – our fictitious typical customer .    We made a virtual team who would meet via video conferences and exchanged information   about Mason . Who is he ? What does he like ? What car he drives ? What does his wife do ?   How many kids does he have ? How frequently does he place orders with us ? What ’s his   favourite product from our catalogue ? Whom does he sell those products to ?   With every meeting our understanding of Mason ’s life grew . We validated the information   we collected by asking our sales staff to interact more and more with our customers . Thus ,   in four weeks , we were able to make the following picture . 

 From this picture , we were able to clearly see the problems that could be solved quickly . We   decided to initiate the setting up of an online shop to ease the life of our customers such as   Mason . The shop would be started with functionalities the need for which became apparent   to us through this visualisation of Mason ’s life .     Insight :   What I learnt through this exercise what that we do not realise how much we do not know   what the customers want . Also , the shared learning that took place during our entire   experience helped with our confidence is using unconventional methods of problem solving . 

 It made us see the whole picture and also convinced us why it is important to see the big   picture to be able to address even small problems .     Approach :   One thing I would like to do differently next time is making the team more diverse . For this   case , we had a team which involved people directly affected by the problem . It would be   interesting to find out how a more diverse team with people representing totally different   markets would work in this scenario and what would the results be .
### Output: 