Challenge & Selection 

 Being in the medical sales field , engaging with customers is a crucial step within the sales process . And   nothing was more powerful than the power of storytelling . Connecting with the mind and the soul of the   surgeon , the purchasing department and nurses , through telling the stories of patients that we saved   their lives while using a specific product , invited all the staff and medical team to contribute as well in   making positive difference in people ’s life ! 

 Medical staff is concerned about its patient , and are looking permanently to have the best outcome .   They struggle with each complication , they needs solutions that help them improve their patient Quality   of life ! And here the storytelling will let them see the difference that our product is making , and then   they ask to be part of that purpose : Saving lives and improving patient outcome ! 

 Once they used the product , it is their turn to share their stories , to show their pride , with other   customers ! 

 Application : 

 Introducing one new product , that was more expensive to a new medical institution , was really   challenging ! One purchasing agent insists that we must follow the process of introducing this new   product to the hospital , which will take almost 6 months to 1 year ! 

 Regardless the fact , that the surgeon , nurses and technicians need the product urgently , since they saw   the difference it can make , they want to proceed immediately by shortcutting the procedure with valid   justification . However , the final decision was in the hand of the purchasing officer that insists to follow   the dictated rules . 

 Then I used the magic of storytelling ! I shared with her the story of a grandmother who was extremely   happy with the born of her first nephew , and then all of a sudden she had a stroke and was luckily   moved immediately to the hospital ; emergency room , diagnosed with stroke , with a 33 % risk of survival ,   33 % risk of permanent disability and 33 % risk of death . I transmitted the world of the patient and her   fear during those moments , since the patient was still in complete awareness while riding her to the   hospital . She was expressing her fear of death , of her disability that will prevent her from playing with   her nephew , to assist him walking his first steps , to hear him shouting mama I love you . She was lucky   enough that the hospital she was admitted to accepted introducing the life saving product , since it was a   need for the patients ! And then I paused ! 

 The purchasing officer started asking more about the disease , the product , the clinical outcome , and all   of the sudden she signed and approved to introduce the product URGENTLY ! 

 One week after , I received a call ! She was herself , telling me the story of a patient admitted in her   hospital . The patient survived his stroke with a complete recovery two days after the medical   intervention , the product used for the procedure , was the newly introduced product ! 

 Insight & Approach 

 In this story , the purchasing officer , was as well , having a new nephew , and she told me that she puts   herself on the shoes of the grandmother that has a stroke . She said me too , I want a chance to assist my   nephew in his early stages in life , I want to be there ! I want to have a second chance , and I want to give   the chance for every patient ! 

 The engagement level in that discussion was very high , and the purchasing officer translated her   enthusiasm into actions ! 

 I learned that the power of storytelling is immense and it can beat all the data that shows scientific   evidence presented in an appealing way ! Storytelling creates a cause for us to act , to change , to reflect ! 

 My best part in my sales calls and meetings is to share the pre - selected stories that are tailored to the   audience ! 

 The take away from that course , was to put customers and their experiences front and center , and assist   them in their journey ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 Being in the medical sales field , engaging with customers is a crucial step within the sales process . And   nothing was more powerful than the power of storytelling . Connecting with the mind and the soul of the   surgeon , the purchasing department and nurses , through telling the stories of patients that we saved   their lives while using a specific product , invited all the staff and medical team to contribute as well in   making positive difference in people ’s life ! 

 Medical staff is concerned about its patient , and are looking permanently to have the best outcome .   They struggle with each complication , they needs solutions that help them improve their patient Quality   of life ! And here the storytelling will let them see the difference that our product is making , and then   they ask to be part of that purpose : Saving lives and improving patient outcome ! 

 Once they used the product , it is their turn to share their stories , to show their pride , with other   customers ! 

 Application : 

 Introducing one new product , that was more expensive to a new medical institution , was really   challenging ! One purchasing agent insists that we must follow the process of introducing this new   product to the hospital , which will take almost 6 months to 1 year ! 

 Regardless the fact , that the surgeon , nurses and technicians need the product urgently , since they saw   the difference it can make , they want to proceed immediately by shortcutting the procedure with valid   justification . However , the final decision was in the hand of the purchasing officer that insists to follow   the dictated rules . 

 Then I used the magic of storytelling ! I shared with her the story of a grandmother who was extremely   happy with the born of her first nephew , and then all of a sudden she had a stroke and was luckily   moved immediately to the hospital ; emergency room , diagnosed with stroke , with a 33 % risk of survival ,   33 % risk of permanent disability and 33 % risk of death . I transmitted the world of the patient and her   fear during those moments , since the patient was still in complete awareness while riding her to the   hospital . She was expressing her fear of death , of her disability that will prevent her from playing with   her nephew , to assist him walking his first steps , to hear him shouting mama I love you . She was lucky   enough that the hospital she was admitted to accepted introducing the life saving product , since it was a   need for the patients ! And then I paused ! 

 The purchasing officer started asking more about the disease , the product , the clinical outcome , and all   of the sudden she signed and approved to introduce the product URGENTLY ! 

 One week after , I received a call ! She was herself , telling me the story of a patient admitted in her   hospital . The patient survived his stroke with a complete recovery two days after the medical   intervention , the product used for the procedure , was the newly introduced product ! 

 Insight & Approach 

 In this story , the purchasing officer , was as well , having a new nephew , and she told me that she puts   herself on the shoes of the grandmother that has a stroke . She said me too , I want a chance to assist my   nephew in his early stages in life , I want to be there ! I want to have a second chance , and I want to give   the chance for every patient ! 

 The engagement level in that discussion was very high , and the purchasing officer translated her   enthusiasm into actions ! 

 I learned that the power of storytelling is immense and it can beat all the data that shows scientific   evidence presented in an appealing way ! Storytelling creates a cause for us to act , to change , to reflect ! 

 My best part in my sales calls and meetings is to share the pre - selected stories that are tailored to the   audience ! 

 The take away from that course , was to put customers and their experiences front and center , and assist   them in their journey !
### Output: 