Reflection – Mind Mapping 

 Challenge 

 I am a member of the organization ’s product development team . We are a multinational company from   the textile industry , and our challenge is to grow the sales of our line products . P&D works closely with   the Sales team , which brings us the feedback from our B2B customers , with our Trade Marketing   department , which brings us the feedback and information from the market , and the industrial   development team at the industrial plant .     The company spent a few months in a process of mind set and cultural change , when the employees   were trained in agile methodologies , to use them as new tools for the developments of the new product   process , and also solve problems in which the company has found difficulty . 

 Selection     After the training our team has already followed up with some parts of the " What Is " ( Journey   Mapping , Value Chain Analysis ) , and now we have reached the stage of Mind Mapping , which is why I   choose this tool for reflection .     Application     First , we chose a large room in the office . Then we paste all the data that we collected during the   previous phases on the walls . We gathered a group of twenty people from the areas of sales , trade   marketing , product development and industrial , so they could look at it . Gradually everyone made   observations , and we followed the processes of insights formation and clustered the data so we could   proceed with brainstorming .     Insight     After the use of mind mapping , we could perceive a series of links and patterns among the interviewees ,   and in this way , it was possible to observe some problems and feelings of the consumers that we did n’t   know before . Because of this process it was possible to reach the stage of brainstorming much more   prepared to develop a solution that fits the consumer better and adds more financial value to the   company .     Approach     For the next applications of mind mapping , I believe that what we will have different will be the   experience of having already carried out this process . All participants will already have changed their   mind set and understood the importance of design thinking , and the execution of this tool will already   be done in a more fluid way . 

 Lucas Moreira 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Lucas Moreira
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge 

 I am a member of the organization ’s product development team . We are a multinational company from   the textile industry , and our challenge is to grow the sales of our line products . P&D works closely with   the Sales team , which brings us the feedback from our B2B customers , with our Trade Marketing   department , which brings us the feedback and information from the market , and the industrial   development team at the industrial plant .     The company spent a few months in a process of mind set and cultural change , when the employees   were trained in agile methodologies , to use them as new tools for the developments of the new product   process , and also solve problems in which the company has found difficulty . 

 Selection     After the training our team has already followed up with some parts of the " What Is " ( Journey   Mapping , Value Chain Analysis ) , and now we have reached the stage of Mind Mapping , which is why I   choose this tool for reflection .     Application     First , we chose a large room in the office . Then we paste all the data that we collected during the   previous phases on the walls . We gathered a group of twenty people from the areas of sales , trade   marketing , product development and industrial , so they could look at it . Gradually everyone made   observations , and we followed the processes of insights formation and clustered the data so we could   proceed with brainstorming .     Insight     After the use of mind mapping , we could perceive a series of links and patterns among the interviewees ,   and in this way , it was possible to observe some problems and feelings of the consumers that we did n’t   know before . Because of this process it was possible to reach the stage of brainstorming much more   prepared to develop a solution that fits the consumer better and adds more financial value to the   company .     Approach     For the next applications of mind mapping , I believe that what we will have different will be the   experience of having already carried out this process . All participants will already have changed their   mind set and understood the importance of design thinking , and the execution of this tool will already   be done in a more fluid way . 

 Lucas Moreira
### Output: 