Jorge Garrido 

 June 2016 

 Design for Innovation – University of Virginia 

 Visualization utilized in the Hospitality Industry 

 Challenge      I am a member of a registration team within the Meetings & Events department . We are   responsible for creating registration websites , managing the attendee registration   experience , organizing all travel arrangements , and delivering a clear event objective .   Each event has a unique set of opportunities , challenges , and return on investment for the   meeting participants and the company ’s stakeholder(s ) . I was tasked with creating a   registration website for a company that was hosting their largest national sales meeting   since it was founded . It was projected to have around 6,000 attendees and the meeting   had a very complex agenda planned for this historic event . Our team set up a website   discovery call which ultimately helps our team discover what is required and what   additional information was needed . During this call , we were presented with a list of   essential tasks that needed to be individualized to the eight different types of attendees   participating . These included sponsors , VIPs , sales team members , non - sales team members ,   executives , sales managers , as well as additional guests and staff .      These essential tasks included : 

 •   With each type of attendee , came specific admission fees and agendas . This   information ranged from air travel , hotel reservation procedures , and o dress codes   that were individualized per type of attendee . 

 •   Providing attendees with the opportunity to suggest event topics and content . 

 •   Develop a website and information compatible with the mobile event application 

 •   Individualize the website to have specific themes , headers , and banners for each   type of attendee . 

 This website needs to be developed and created in a specific way to meet all guidelines   above . We needed to build the website , develop tests , and make corrections based on   feedback from our clients within the short timeframe of twenty - five hours . Understanding   that this website can take up to forty hours to create , we did not want the limited time   frame to jeopardize the delivery of content . With that said , we strategically came together   to develop a plan that would allow us to deliver clear and concise data in a way that   would pertain to each individual in the website and mobile application .      Selection      The visualization tool allows event planners and essential staff members in the hospitality   industry to create and deliver ideas . Due to the efficiency of this tool , it is utilized and being   practiced more with events in the hospitality industry to promote creative thinking and   development . This innovative tool has been selected so our team could deviate away from   a data driven approach and focus more on delivering information that is not only clear and   concise but in a way that encourages creativity and individualization in the planning   process . Visual thinking or the visualization tool is very successful in this website building 

 process as it lays out the foundation for a successful event and creates mutual   understanding between our team and the stakeholders .      Application      After receiving the requirements for the registration website , I started the process by setting   up a meeting with the account manager and planner to gather and discuss the action   plan for the website . During this conversation , I suggested we begin by developing a   flowchart and visual aid to provide how all involved attendees would be linked and   incorporated into the website platform . By doing so , it allowed our team to help determine   a strategic action plan to ensure that our website was created not only efficiently but also   met the strict time restrictions that were allotted . After developing a clear plan , we   gathered among the whiteboard to identify the type of guests attending and what   information needed to be gathered while keeping in mind the involved stakeholders and   their needs . During this meeting , we discussed important information such as air travel , hotel   accommodations , session types , admission fees and payment . Each one of us represented   a different stakeholder of the client to incorporate their individualized needs , wants , and   challenges . By having a roundtable meeting , our team was able to collaborate on ideas   and create a mutual agreement of how each registration type should be presented within   the website . We organized these thoughts by including photos and symbols to help   differentiate between all attendee types and their particular needs . Understanding that we   had time restrictions , we were also able to streamline the process by creating a sample   format that can be individualized for each type of attendee . Not only was this efficient for   our team but it helped dramatically with the time needed to develop the site .      Insight & Approach      This was an eye opening experience for every member of our team . After reflecting on the   immense stress and time restrictions we had , we were able to deliver a product within 24   hours and were granted approval by our clients . Through this process , we were able to learn   how to arrange agenda sessions for multiple types of attendees that not only was efficient   but also was appealing to the eye . Although this had its challenges , each member of the   team was able to expand beyond their comfort zones and find new and innovative ways to   utilize the tool . In addition to the creative approach this tool provided to our team , we also   learned that it gave us the opportunity to critically think and broaden the way we deliver   content to our clients . Understanding that the hospitality industry is always undergoing   change and looking for new innovative ways , new methods and tools are always being   sought out . With that said , I believe that our team was not only able to demonstrate that this   tool can be effective for client delivery but it can be very successful in reducing the time   and labor required . In our case , not only did we save resources but we established   approximately eleven hours were saved during this production . In the future , our   department is looking forward to utilizing this tool to aid in the visualization production ,   website delivery , and client satisfaction . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Jorge Garrido
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Jorge Garrido 

 June 2016 

 Design for Innovation – University of Virginia 

 Visualization utilized in the Hospitality Industry 

 Challenge      I am a member of a registration team within the Meetings & Events department . We are   responsible for creating registration websites , managing the attendee registration   experience , organizing all travel arrangements , and delivering a clear event objective .   Each event has a unique set of opportunities , challenges , and return on investment for the   meeting participants and the company ’s stakeholder(s ) . I was tasked with creating a   registration website for a company that was hosting their largest national sales meeting   since it was founded . It was projected to have around 6,000 attendees and the meeting   had a very complex agenda planned for this historic event . Our team set up a website   discovery call which ultimately helps our team discover what is required and what   additional information was needed . During this call , we were presented with a list of   essential tasks that needed to be individualized to the eight different types of attendees   participating . These included sponsors , VIPs , sales team members , non - sales team members ,   executives , sales managers , as well as additional guests and staff .      These essential tasks included : 

 •   With each type of attendee , came specific admission fees and agendas . This   information ranged from air travel , hotel reservation procedures , and o dress codes   that were individualized per type of attendee . 

 •   Providing attendees with the opportunity to suggest event topics and content . 

 •   Develop a website and information compatible with the mobile event application 

 •   Individualize the website to have specific themes , headers , and banners for each   type of attendee . 

 This website needs to be developed and created in a specific way to meet all guidelines   above . We needed to build the website , develop tests , and make corrections based on   feedback from our clients within the short timeframe of twenty - five hours . Understanding   that this website can take up to forty hours to create , we did not want the limited time   frame to jeopardize the delivery of content . With that said , we strategically came together   to develop a plan that would allow us to deliver clear and concise data in a way that   would pertain to each individual in the website and mobile application .      Selection      The visualization tool allows event planners and essential staff members in the hospitality   industry to create and deliver ideas . Due to the efficiency of this tool , it is utilized and being   practiced more with events in the hospitality industry to promote creative thinking and   development . This innovative tool has been selected so our team could deviate away from   a data driven approach and focus more on delivering information that is not only clear and   concise but in a way that encourages creativity and individualization in the planning   process . Visual thinking or the visualization tool is very successful in this website building 

 process as it lays out the foundation for a successful event and creates mutual   understanding between our team and the stakeholders .      Application      After receiving the requirements for the registration website , I started the process by setting   up a meeting with the account manager and planner to gather and discuss the action   plan for the website . During this conversation , I suggested we begin by developing a   flowchart and visual aid to provide how all involved attendees would be linked and   incorporated into the website platform . By doing so , it allowed our team to help determine   a strategic action plan to ensure that our website was created not only efficiently but also   met the strict time restrictions that were allotted . After developing a clear plan , we   gathered among the whiteboard to identify the type of guests attending and what   information needed to be gathered while keeping in mind the involved stakeholders and   their needs . During this meeting , we discussed important information such as air travel , hotel   accommodations , session types , admission fees and payment . Each one of us represented   a different stakeholder of the client to incorporate their individualized needs , wants , and   challenges . By having a roundtable meeting , our team was able to collaborate on ideas   and create a mutual agreement of how each registration type should be presented within   the website . We organized these thoughts by including photos and symbols to help   differentiate between all attendee types and their particular needs . Understanding that we   had time restrictions , we were also able to streamline the process by creating a sample   format that can be individualized for each type of attendee . Not only was this efficient for   our team but it helped dramatically with the time needed to develop the site .      Insight & Approach      This was an eye opening experience for every member of our team . After reflecting on the   immense stress and time restrictions we had , we were able to deliver a product within 24   hours and were granted approval by our clients . Through this process , we were able to learn   how to arrange agenda sessions for multiple types of attendees that not only was efficient   but also was appealing to the eye . Although this had its challenges , each member of the   team was able to expand beyond their comfort zones and find new and innovative ways to   utilize the tool . In addition to the creative approach this tool provided to our team , we also   learned that it gave us the opportunity to critically think and broaden the way we deliver   content to our clients . Understanding that the hospitality industry is always undergoing   change and looking for new innovative ways , new methods and tools are always being   sought out . With that said , I believe that our team was not only able to demonstrate that this   tool can be effective for client delivery but it can be very successful in reducing the time   and labor required . In our case , not only did we save resources but we established   approximately eleven hours were saved during this production . In the future , our   department is looking forward to utilizing this tool to aid in the visualization production ,   website delivery , and client satisfaction .
### Output: 