Example Reflection – Storytelling Tool 

 Challenge : 

 I work in the communications area of an organization that promotes the rights of the Latino community , especially the Puerto Rican population that lives in the Humboldt Park area of Chicago . One of the main objectives of this organization is to promote and enhance self - sustainability through business initiatives ( support , training and 

 accompaniment for artists , entrepreneurs and artisans ) . Although the initiative began more than a year ago , new entrepreneurs need to arrive to expand the offer because visitors always find the same , but it is also necessary to promote product sales , not only on the physical site , but also through networks social services to provide a more personalized customer service ( and at the same time increase the followers not only in social media , but also improve the traffic of visits to the official website ) 

 Selection : Storytelling tool 

 “ Every great brand has a story and that story connects to the emotions , the characters , the values of the people that live that product every day . Storytelling always been a part of business . ” Isaac Maldonado , Global leadership Development director , Mars INC ( Video , week 2 ) 

 Application : 

 Goals : We needed to find a way to improve several strategies at the same time . 1 . Promote the project . 2 . Improve sales . 3 . Attract new clients and new entrepreneurs 4 . Improve website traffic and increase followers on social networks . 

 It seemed like a difficult challenge , effective and quick solutions were needed , I went back to the class documents , I remembered the storytelling strategy , the importance of storytelling , first I spoke with the entrepreneurs , I got to know in depth the products it offered and its target audience . Also about his life story and details about the creation of the business , the creative process of the artists and the challenges they faced . After meeting with the entrepreneurs , I made a list of the organization 's official information distribution channels . It contained the following : a. Social networks ( instagram , facebook , twitter , youtube ) b. Official website . C. Weekly bulletin . D. Monthly local newspaper . E. Databases ( emails ) then I defined the weaknesses : the communications area was very small ( 2 people ) with no possibility of expansion . 

 I had to optimize the information to the maximum , so I identified and selected a story from one of the entrepreneurs I met , I wrote a short chronicle , a successful story of overcoming , full of nuances ( joys , sadness , difficulties and finally solutions ) with this I wanted to move the emotions of the people who read the story , and connect reality . I took photographs of the protagonist and his products , edited the article and published it in the 

 newspaper , at the end of the article I reflected on the importance of supporting entrepreneurs and local businesses , followed by their social networks and an invitation for people who had ideas business and would like to receive information and help to make their business a reality . We use the same story published in the newspaper for the website , the newsletter and we also send the link to our database . 

 Insight : 

 The weekend following the publication , the entrepreneur reported that many people had been impressed with his story , they approached the point of sale , he improved his sales by 25 % and that week he increased the number of followers of his social networks . We also began to receive emails from people interested in starting a business idea . When we saw the results we decided to be “ stronger ” with the next publication . We recorded the interviews on video , we used the interview to write the article for the newspaper , then we edited the most important parts of the interviews and uploaded small video clips as an expectation on instagram , facebook , twitter , youtube , with the following slogan “ for to know the complete story , visit our website " this helped us improve the traffic of visits to our website . 

 Approach : 

 I think the strategy is working well , it has been " refined " however it is a very small team and it is a lot of work , and although we are in the initial stage and it seems innovative , more and more details must be included and more frequently in the publications to not to lose its validity , it is a collaborative exercise of persistence and effort to continue innovating . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling Tool 

 Challenge : 

 I work in the communications area of an organization that promotes the rights of the Latino community , especially the Puerto Rican population that lives in the Humboldt Park area of Chicago . One of the main objectives of this organization is to promote and enhance self - sustainability through business initiatives ( support , training and 

 accompaniment for artists , entrepreneurs and artisans ) . Although the initiative began more than a year ago , new entrepreneurs need to arrive to expand the offer because visitors always find the same , but it is also necessary to promote product sales , not only on the physical site , but also through networks social services to provide a more personalized customer service ( and at the same time increase the followers not only in social media , but also improve the traffic of visits to the official website ) 

 Selection : Storytelling tool 

 “ Every great brand has a story and that story connects to the emotions , the characters , the values of the people that live that product every day . Storytelling always been a part of business . ” Isaac Maldonado , Global leadership Development director , Mars INC ( Video , week 2 ) 

 Application : 

 Goals : We needed to find a way to improve several strategies at the same time . 1 . Promote the project . 2 . Improve sales . 3 . Attract new clients and new entrepreneurs 4 . Improve website traffic and increase followers on social networks . 

 It seemed like a difficult challenge , effective and quick solutions were needed , I went back to the class documents , I remembered the storytelling strategy , the importance of storytelling , first I spoke with the entrepreneurs , I got to know in depth the products it offered and its target audience . Also about his life story and details about the creation of the business , the creative process of the artists and the challenges they faced . After meeting with the entrepreneurs , I made a list of the organization 's official information distribution channels . It contained the following : a. Social networks ( instagram , facebook , twitter , youtube ) b. Official website . C. Weekly bulletin . D. Monthly local newspaper . E. Databases ( emails ) then I defined the weaknesses : the communications area was very small ( 2 people ) with no possibility of expansion . 

 I had to optimize the information to the maximum , so I identified and selected a story from one of the entrepreneurs I met , I wrote a short chronicle , a successful story of overcoming , full of nuances ( joys , sadness , difficulties and finally solutions ) with this I wanted to move the emotions of the people who read the story , and connect reality . I took photographs of the protagonist and his products , edited the article and published it in the 

 newspaper , at the end of the article I reflected on the importance of supporting entrepreneurs and local businesses , followed by their social networks and an invitation for people who had ideas business and would like to receive information and help to make their business a reality . We use the same story published in the newspaper for the website , the newsletter and we also send the link to our database . 

 Insight : 

 The weekend following the publication , the entrepreneur reported that many people had been impressed with his story , they approached the point of sale , he improved his sales by 25 % and that week he increased the number of followers of his social networks . We also began to receive emails from people interested in starting a business idea . When we saw the results we decided to be “ stronger ” with the next publication . We recorded the interviews on video , we used the interview to write the article for the newspaper , then we edited the most important parts of the interviews and uploaded small video clips as an expectation on instagram , facebook , twitter , youtube , with the following slogan “ for to know the complete story , visit our website " this helped us improve the traffic of visits to our website . 

 Approach : 

 I think the strategy is working well , it has been " refined " however it is a very small team and it is a lot of work , and although we are in the initial stage and it seems innovative , more and more details must be included and more frequently in the publications to not to lose its validity , it is a collaborative exercise of persistence and effort to continue innovating .
### Output: 