Story Telling Tool 

 Challenge   I work at a Mining Research company which employees mostly engineers and scientists .   These are analytical thinkers who approach most projects with scientific method and where   people typically speak in facts and figures . We employ the traditional " technology push "   approach where research into the unknown results in a new invention , and we then try to   find a need for that invention . One of our objectives is community upliftment where a   struggling rural community is targeted for upliftment . The execution of these types of   projects has been largely clinical in nature . First , a method of upliftment is selected , and this   can include options such as training in jewellery manufacturing , ornament design , etc . Then   the project is executed . The challenge is that we have not taken the time to properly engage   with the community to determine their needs . And where we have had success , we have   found it difficult to relay the importance of the work to other stakeholders .     Selection   I have selected the Story Telling Tool from the Design Thinking Toolkit to apply to this   challenge . This tool was introduced to us by Andre Martin in week 2 of the lectures .   It helps you convey emotions , connections and the larger purpose , instead of just facts and   figures or a checklist . Andre mentioned that the story helps create a cause . People are   looking to be inspired , and this tool can be a powerful for that purpose .     Application   To begin with , we have to understand the community we were trying to help and what their   real problems are . We should avoid coming up with solutions without first really   understanding the problem . To try to achieve this we have started interviewing members of   the community . We ask open ended questions about their personal circumstances and what   their goals are . We found that even the little training that we had implemented was making   a difference in their lives .     We have begun sharing the stories of these community members with some of the   stakeholders . Instead of boring Power Point presentations , we now have personal stories of   people ’s expectations from our projects and the impact of the projects on their lives . We   have learnt to structure our stories carefully , depending on the target audience e.g. the   technical people require much more detail .     Insights   We realized that facts and figures were only part of the equation . The humanness of the   problem must be captured in order to elicit the responses we need to help solve the   underlying problems and storytelling turns out to be the perfect tool for this . We also   realized that these stories we had already shared meant something to everyone who   worked at the company . The tool helps motivate people and aligns them with a greater   purpose . It had created a cause that we could use to rally more support .     Approach 

 The way that we perform research needs to be balanced . Instead of trying to push an   invention to market , sometimes it is necessary to determine what people actually need first ,   this can then guide the research . Those are the principles of Design Thinking , but has not   been the approach we have used in my company in the past . As part of an innovation team   at my organization , I have plans to run Design Thinking workshops and training sessions so   that the needs of the people play a vital role early on in any new development . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Story Telling Tool 

 Challenge   I work at a Mining Research company which employees mostly engineers and scientists .   These are analytical thinkers who approach most projects with scientific method and where   people typically speak in facts and figures . We employ the traditional " technology push "   approach where research into the unknown results in a new invention , and we then try to   find a need for that invention . One of our objectives is community upliftment where a   struggling rural community is targeted for upliftment . The execution of these types of   projects has been largely clinical in nature . First , a method of upliftment is selected , and this   can include options such as training in jewellery manufacturing , ornament design , etc . Then   the project is executed . The challenge is that we have not taken the time to properly engage   with the community to determine their needs . And where we have had success , we have   found it difficult to relay the importance of the work to other stakeholders .     Selection   I have selected the Story Telling Tool from the Design Thinking Toolkit to apply to this   challenge . This tool was introduced to us by Andre Martin in week 2 of the lectures .   It helps you convey emotions , connections and the larger purpose , instead of just facts and   figures or a checklist . Andre mentioned that the story helps create a cause . People are   looking to be inspired , and this tool can be a powerful for that purpose .     Application   To begin with , we have to understand the community we were trying to help and what their   real problems are . We should avoid coming up with solutions without first really   understanding the problem . To try to achieve this we have started interviewing members of   the community . We ask open ended questions about their personal circumstances and what   their goals are . We found that even the little training that we had implemented was making   a difference in their lives .     We have begun sharing the stories of these community members with some of the   stakeholders . Instead of boring Power Point presentations , we now have personal stories of   people ’s expectations from our projects and the impact of the projects on their lives . We   have learnt to structure our stories carefully , depending on the target audience e.g. the   technical people require much more detail .     Insights   We realized that facts and figures were only part of the equation . The humanness of the   problem must be captured in order to elicit the responses we need to help solve the   underlying problems and storytelling turns out to be the perfect tool for this . We also   realized that these stories we had already shared meant something to everyone who   worked at the company . The tool helps motivate people and aligns them with a greater   purpose . It had created a cause that we could use to rally more support .     Approach 

 The way that we perform research needs to be balanced . Instead of trying to push an   invention to market , sometimes it is necessary to determine what people actually need first ,   this can then guide the research . Those are the principles of Design Thinking , but has not   been the approach we have used in my company in the past . As part of an innovation team   at my organization , I have plans to run Design Thinking workshops and training sessions so   that the needs of the people play a vital role early on in any new development .
### Output: 