Design Thinking Tool 

 Learning Launch 

 Challenge : 

 I ’m Patrick , from Port Said , Egypt . I work with a charitable   foundation ( Life Makers Foundation ) . Last year we had an annual   objective to empower 100 in need families with 100 micro   enterprises , to make them able to gain their own money rather   than keep getting money from people / donors .     To achieve this objective , our strategy was to raise money through   a one - month street / public fundraising campaign . The challenge   we ’ve faced included both : 1 ) how to attract people to donate , 2 )   where to locate our donations booths . In other words , as we had   some limited resources ( volunteers , booths , budget , etc .. ) , we   wanted to figure out how to raise money with the most effective   and efficient way .      Selection : 

 The selected tool is Learning Launch as we wanted to examine our   hypotheses in the real world and to get field data in which we can   rely on during our campaigns . Learning Launch is the tenth design   thinking tool , it allows us to make an affordable experiment to test   the impact of a new solution on the customers . The purpose of   Learning Launch is to get a truthful set of data and insights that   either confirm or disconfirm our assumptions , which lead to either   continue developing your idea or pivot / eliminate your idea . 

 Application : 

 Port Said city is divided into five districts , so we placed a donations   booth in the hottest spot of each district all day long , to test where   are the best places to raise money from , in addition to determining   what time of the day is better to talk to people at . The second thing   we did was collecting information and insights about the potential   donors ’ behavior when we talk to them about our foundation and   its objectives and strategies     Insights : 

 Through our Learning Launch we ’ve found out the following facts   and insights : ( assumes the five districts are named K , L , M , N , O ) . 

  Districts M and O generated 68 % of the total donations .    District K generated only 4 % of the total donations .    People show tendency to donate more when numbers / statistics 

 of achievements are mentioned ( e.g. Past records ) . 

  From 3 pm to 6:30pm is the best time interval to raise money at .    People tend to donate more when they are given a brochure .    17 % of people do n’t prefer the idea of micro enterprises , they 

 prefer to give their donations to others in cash . 

 The insights gave us a realistic view of how could we tackle the   challenge we ’re facing , and to design our fundraising campaign in   the most efficient and effective way . 

 Approach : 

 Learning Launch has been the perfect tool to test and examine our   hypotheses in order to eventually solve our challenge . We believe   that the whole experiment , insights and collected were crucial to   the success of our fundraising campaign .     Adding , the tool of Learning Launch wo nt probably works alone . As   I ’ve learned from the course , design thinking is sequential process   with a number of tools and sub processes included . It ’s preferable   that you integrate some tools and processes rather than picking a   single tools and ignore the rest . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Patrick
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking Tool 

 Learning Launch 

 Challenge : 

 I ’m Patrick , from Port Said , Egypt . I work with a charitable   foundation ( Life Makers Foundation ) . Last year we had an annual   objective to empower 100 in need families with 100 micro   enterprises , to make them able to gain their own money rather   than keep getting money from people / donors .     To achieve this objective , our strategy was to raise money through   a one - month street / public fundraising campaign . The challenge   we ’ve faced included both : 1 ) how to attract people to donate , 2 )   where to locate our donations booths . In other words , as we had   some limited resources ( volunteers , booths , budget , etc .. ) , we   wanted to figure out how to raise money with the most effective   and efficient way .      Selection : 

 The selected tool is Learning Launch as we wanted to examine our   hypotheses in the real world and to get field data in which we can   rely on during our campaigns . Learning Launch is the tenth design   thinking tool , it allows us to make an affordable experiment to test   the impact of a new solution on the customers . The purpose of   Learning Launch is to get a truthful set of data and insights that   either confirm or disconfirm our assumptions , which lead to either   continue developing your idea or pivot / eliminate your idea . 

 Application : 

 Port Said city is divided into five districts , so we placed a donations   booth in the hottest spot of each district all day long , to test where   are the best places to raise money from , in addition to determining   what time of the day is better to talk to people at . The second thing   we did was collecting information and insights about the potential   donors ’ behavior when we talk to them about our foundation and   its objectives and strategies     Insights : 

 Through our Learning Launch we ’ve found out the following facts   and insights : ( assumes the five districts are named K , L , M , N , O ) . 

  Districts M and O generated 68 % of the total donations .    District K generated only 4 % of the total donations .    People show tendency to donate more when numbers / statistics 

 of achievements are mentioned ( e.g. Past records ) . 

  From 3 pm to 6:30pm is the best time interval to raise money at .    People tend to donate more when they are given a brochure .    17 % of people do n’t prefer the idea of micro enterprises , they 

 prefer to give their donations to others in cash . 

 The insights gave us a realistic view of how could we tackle the   challenge we ’re facing , and to design our fundraising campaign in   the most efficient and effective way . 

 Approach : 

 Learning Launch has been the perfect tool to test and examine our   hypotheses in order to eventually solve our challenge . We believe   that the whole experiment , insights and collected were crucial to   the success of our fundraising campaign .     Adding , the tool of Learning Launch wo nt probably works alone . As   I ’ve learned from the course , design thinking is sequential process   with a number of tools and sub processes included . It ’s preferable   that you integrate some tools and processes rather than picking a   single tools and ignore the rest .
### Output: 