PEER - GRADED ASSIGNMENT : REFLECTION 

 DESIGN THINKING FOR INNOVATION .   BY : Shailesh Jain 

 1 .   Challenge : 

 I am the general manager of a Music Record Label in Colombia . Our company has one   of the largest independent music catalogs in Latin America . Technological and cultural   changes have made people consume music digitally through mobile applications such   as Spotify , Deezer , Apple Music , etc . The sale of physical formats such as vinyl records   and compact discs has fallen to almost nothing . However , there is a musical product   that we want to keep as tangible , it is the " 14 Dancing Cannon shots " . This is a   compilation of the best musical themes during the year . This music compilation is highly   expected in the December season because they represent the arrival of the end of the   year holidays .   The challenge then is : Can the product be released in a different physical format from   CDs and vinyl records and at the same time incorporating a technological development   that also induces consumption on digital music platforms ? 

 2 . Selection : 

 The chosen tool was Visualization . Since it was about making a creative proposal of a   musical format different from the traditional ones , it was important for the   communication that there be a non - verbal description of what the people involved in the   process    wanted     to     express .     As     Lorena Hidalgo     explains     in     the     video .    it tries to awaken parts of our mind in which We relate the images with our ideas , the   creative part and artistic talent to improve , not only the generation of new own   perspectives , but also facilitate communication with peers . So this was a requirement   communicated to all project participants . 

 3 . Application : 

 In order to generate a more effective integration between the different departments of   the company , an integration that has been affected by working at home due to the   COVID 19 epidemic , several work teams were made in order to make a proposal . . For   this , a methodology based on the PAGES tool ( Acronym for Parts , Actions , Goals ,   Events and Self Concept ) was proposed . This methodology is well described in the   course .   In order for everyone to know this tool , I gave them an introductory lecture and gave   them examples of how to use it . The departments that participated were : Marketing   Department , Artistic Department , Sales Department , Children 's content department , IT   and technology department . They were given a week to think and use visualization   resources in order to present the proposal . After all the teams presented their ideas ,   each of them chose a representative . With these representatives , a " super team " was   created in order to take the best of each of the proposals and make a final proposal ,   which would be presented for adjustments to all the participants jointly . 

 4 . Insight : 

 The results were surprising , even though each department inevitably biased its   concepts according to their expertise , at the end an idea was reached in which everyone   felt represented . The fact of presenting the proposal graphically led each team to look   for ways to communicate , either by extracting images from the Internet , some with   freehand drawings , etc . that allowed a better communication that could be assimilated   by people of different types of knowledge . Since the challenge consisted in thinking “ out   of the box ” there was a lot of freedom and risk in the approaches , some of them quite   “ flown ”   Managers always have a certain prevention in giving too much participation , because   sometimes actions and processes must be carried out with some rigidity to fulfill the   mission entrusted by the shareholders who own the company . From this “ democratic ”   exercise there was a feeling of empowerment and greater belonging on the part of the   employees . Furthermore , the contribution from different areas was effectively reflected   in the richness of the result .   To illustrate a bit the result of the exercise , I attach these images that represent the   resulting proposal and that was developed in the final session . 

 5 . Approach : 

 For certain projects that involve innovation and creativity , it is important that each   person in key departments of the company get involved with the ideas because , from   their own perspectives , there are aspects that must be considered and that give more   security in the success of a project . Since we are a small company in number of   employees , practically all of them were involved in the exercise and this led to continued   interest in the development of this product , which by the way , is not finished yet . It is   expected that it is released in October 2021 . In future developments there will be a more   participatory and “ democratic ” approach to obtain this type of unexpected but innovative   results . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Shailesh Jain
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: PEER - GRADED ASSIGNMENT : REFLECTION 

 DESIGN THINKING FOR INNOVATION .   BY : Shailesh Jain 

 1 .   Challenge : 

 I am the general manager of a Music Record Label in Colombia . Our company has one   of the largest independent music catalogs in Latin America . Technological and cultural   changes have made people consume music digitally through mobile applications such   as Spotify , Deezer , Apple Music , etc . The sale of physical formats such as vinyl records   and compact discs has fallen to almost nothing . However , there is a musical product   that we want to keep as tangible , it is the " 14 Dancing Cannon shots " . This is a   compilation of the best musical themes during the year . This music compilation is highly   expected in the December season because they represent the arrival of the end of the   year holidays .   The challenge then is : Can the product be released in a different physical format from   CDs and vinyl records and at the same time incorporating a technological development   that also induces consumption on digital music platforms ? 

 2 . Selection : 

 The chosen tool was Visualization . Since it was about making a creative proposal of a   musical format different from the traditional ones , it was important for the   communication that there be a non - verbal description of what the people involved in the   process    wanted     to     express .     As     Lorena Hidalgo     explains     in     the     video .    it tries to awaken parts of our mind in which We relate the images with our ideas , the   creative part and artistic talent to improve , not only the generation of new own   perspectives , but also facilitate communication with peers . So this was a requirement   communicated to all project participants . 

 3 . Application : 

 In order to generate a more effective integration between the different departments of   the company , an integration that has been affected by working at home due to the   COVID 19 epidemic , several work teams were made in order to make a proposal . . For   this , a methodology based on the PAGES tool ( Acronym for Parts , Actions , Goals ,   Events and Self Concept ) was proposed . This methodology is well described in the   course .   In order for everyone to know this tool , I gave them an introductory lecture and gave   them examples of how to use it . The departments that participated were : Marketing   Department , Artistic Department , Sales Department , Children 's content department , IT   and technology department . They were given a week to think and use visualization   resources in order to present the proposal . After all the teams presented their ideas ,   each of them chose a representative . With these representatives , a " super team " was   created in order to take the best of each of the proposals and make a final proposal ,   which would be presented for adjustments to all the participants jointly . 

 4 . Insight : 

 The results were surprising , even though each department inevitably biased its   concepts according to their expertise , at the end an idea was reached in which everyone   felt represented . The fact of presenting the proposal graphically led each team to look   for ways to communicate , either by extracting images from the Internet , some with   freehand drawings , etc . that allowed a better communication that could be assimilated   by people of different types of knowledge . Since the challenge consisted in thinking “ out   of the box ” there was a lot of freedom and risk in the approaches , some of them quite   “ flown ”   Managers always have a certain prevention in giving too much participation , because   sometimes actions and processes must be carried out with some rigidity to fulfill the   mission entrusted by the shareholders who own the company . From this “ democratic ”   exercise there was a feeling of empowerment and greater belonging on the part of the   employees . Furthermore , the contribution from different areas was effectively reflected   in the richness of the result .   To illustrate a bit the result of the exercise , I attach these images that represent the   resulting proposal and that was developed in the final session . 

 5 . Approach : 

 For certain projects that involve innovation and creativity , it is important that each   person in key departments of the company get involved with the ideas because , from   their own perspectives , there are aspects that must be considered and that give more   security in the success of a project . Since we are a small company in number of   employees , practically all of them were involved in the exercise and this led to continued   interest in the development of this product , which by the way , is not finished yet . It is   expected that it is released in October 2021 . In future developments there will be a more   participatory and “ democratic ” approach to obtain this type of unexpected but innovative   results .
### Output: 