Reflection – Learning Launch 

 Challenge 

 I am a member of T - Systems Pvt Ltd and my challenge is to improve the sales of the products within   the department in order to increase sales in the online channel and to spend marketing budgets on the   right campaigns . The project scope includes the online marketing department composed of ten   employees , as well as the larger marketing department with whom we work closely . The project of   increasing sales should not exceed 30 business days and the solution should include an even distribution   of working hours amongst the team members . We will focus on trying to uncover what our team   members . 

 Selection 

 I have to select the different strategies or ways for improving the sales before 30 days which at the   present is very important . Also I need to select the team members who can help me in it 

 Application 

 Buy advertising through various mediums such as print ads in local papers , magazines and direct mailers .   Advertise on television and contact local news stations and volunteer to do baking segments . Participate   in direct mail campaigns by purchasing a residential mailing list and sending postcards with information   about your bakery and coupons . These marketing techniques will all help to get your business name out   in the public and draw more customers , improving your sales .   Hand out samples to walk - in customers and passersby on the street . Put a plate of cookies or cut - up   cake pieces on a platter on your counter for customers . The customer may be inspired to purchase   whatever you are sampling if the treats are delicious , look good and are available immediately for   purchase .   Branch out to baking for special events such as weddings and birthday parties . Bakers typically charge by   the slice or item and there is a lot of profit in selling custom cakes and other baked goods . Approach   catering companies about partnering to provide desserts for their events . Caterers may outsource   baking and desserts and welcome this collaboration . If they do not want to work directly with you , ask   caterers to refer their clients to you and offer a small percentage for each client referred .   Solicit local restaurants to inquire if they would sell your baked goods . Like caterers , many restaurants   do not handle baking on - site , choosing to use an outside vendor . Venturing into the wholesale business   by working with restaurants is another avenue to get your product out to the public and increase sales .   Offer baking and cake decorating classes at your establishment . Though this is not a direct marketing   technique , you may draw students to your classes who were not previous customers . The likelihood of   your students purchasing items from your bakery is high and the classes may draw new people in the   storefront door .   Create a website and social networking page for your business that features many photos of your baked   goods . Offer online specials and discounts to those that join your mailing list . Make your site appealing   and provide the information necessary to easily access your bakery . Consider setting up an online mail- order site for customers to order goods online for local pickup or shipping . Maintain a list of the emails   collected from visitors and customers and launch an email campaign to announce specials and new   items .   Create an environment that fosters customers ' returning to patronize your business . Make your   storefront cozy and attractive so customers want to spend time there instead of buying goods and   leaving the store . Create ambiance and warm décor by setting up tables , offering teas and coffees ,   making reading materials available and piping in appealing music . Implement a rewards program for 

 customers to earn free items or win other prizes . Check out competitors ' pricing and products to ensure   you are offering fair prices and competitive items , so that customers will continue to come back to your   establishment instead of that of a competitor . 

 Insight 

 By applying the learning launch tool , Most businesses collect information on their customers . But many   may be unaware of how valuable that information can be . Using the data effectively can be the key to   identifying your best customers and figuring out how to serve them better . It can also be the key to   growing your business by increasing sales or cutting unnecessary costs ..      Approach     Your profit is not the interest of the business . The price you sell your baked goods to the business   includes your profit .. 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge 

 I am a member of T - Systems Pvt Ltd and my challenge is to improve the sales of the products within   the department in order to increase sales in the online channel and to spend marketing budgets on the   right campaigns . The project scope includes the online marketing department composed of ten   employees , as well as the larger marketing department with whom we work closely . The project of   increasing sales should not exceed 30 business days and the solution should include an even distribution   of working hours amongst the team members . We will focus on trying to uncover what our team   members . 

 Selection 

 I have to select the different strategies or ways for improving the sales before 30 days which at the   present is very important . Also I need to select the team members who can help me in it 

 Application 

 Buy advertising through various mediums such as print ads in local papers , magazines and direct mailers .   Advertise on television and contact local news stations and volunteer to do baking segments . Participate   in direct mail campaigns by purchasing a residential mailing list and sending postcards with information   about your bakery and coupons . These marketing techniques will all help to get your business name out   in the public and draw more customers , improving your sales .   Hand out samples to walk - in customers and passersby on the street . Put a plate of cookies or cut - up   cake pieces on a platter on your counter for customers . The customer may be inspired to purchase   whatever you are sampling if the treats are delicious , look good and are available immediately for   purchase .   Branch out to baking for special events such as weddings and birthday parties . Bakers typically charge by   the slice or item and there is a lot of profit in selling custom cakes and other baked goods . Approach   catering companies about partnering to provide desserts for their events . Caterers may outsource   baking and desserts and welcome this collaboration . If they do not want to work directly with you , ask   caterers to refer their clients to you and offer a small percentage for each client referred .   Solicit local restaurants to inquire if they would sell your baked goods . Like caterers , many restaurants   do not handle baking on - site , choosing to use an outside vendor . Venturing into the wholesale business   by working with restaurants is another avenue to get your product out to the public and increase sales .   Offer baking and cake decorating classes at your establishment . Though this is not a direct marketing   technique , you may draw students to your classes who were not previous customers . The likelihood of   your students purchasing items from your bakery is high and the classes may draw new people in the   storefront door .   Create a website and social networking page for your business that features many photos of your baked   goods . Offer online specials and discounts to those that join your mailing list . Make your site appealing   and provide the information necessary to easily access your bakery . Consider setting up an online mail- order site for customers to order goods online for local pickup or shipping . Maintain a list of the emails   collected from visitors and customers and launch an email campaign to announce specials and new   items .   Create an environment that fosters customers ' returning to patronize your business . Make your   storefront cozy and attractive so customers want to spend time there instead of buying goods and   leaving the store . Create ambiance and warm décor by setting up tables , offering teas and coffees ,   making reading materials available and piping in appealing music . Implement a rewards program for 

 customers to earn free items or win other prizes . Check out competitors ' pricing and products to ensure   you are offering fair prices and competitive items , so that customers will continue to come back to your   establishment instead of that of a competitor . 

 Insight 

 By applying the learning launch tool , Most businesses collect information on their customers . But many   may be unaware of how valuable that information can be . Using the data effectively can be the key to   identifying your best customers and figuring out how to serve them better . It can also be the key to   growing your business by increasing sales or cutting unnecessary costs ..      Approach     Your profit is not the interest of the business . The price you sell your baked goods to the business   includes your profit ..
### Output: 