Reflection - Learning Launch 

 Challenge   As a child born in the world of technology and internet , information of the amazing things that   were happening outside of my country was pretty easy to find and easy to understand , but when   you live in a third world country is hard to change the mind of a society that hardly ever looks   forward and to make people see why we need to change some old ways to make space for new   and simple things that can improve all of our lives , sometimes even in very simple things that for   someone who comes from a developing country will be surprising , like the lack of formalisation   and the fear of owning a bank account that people have . Formalisation is very lacking in my   country and people still rely on keeping their money at home all in cash . Many times this was   proven to be a problem because people steal , lose their money or when presenting their income   and expenses for their taxes .   When I worked at a well known international company that   produces mass consumption products in the Trade Marketing sector , we were brainstorming   ideas for market programmes , to incentive the regular customers ( family owned stores ) to buy   more products , and if they reached their monthly goal they get benefits and prizes like vouchers ,   home appliances , etc . This big project required a great deal of formalisation ( because we need   the records of everything ) and a great deal of coaching from our part .      Selection   I chose learning launch because here we were in for a wild ride . To teach and instruct more   than 3000 customers on why should they seek to keep their money more formalised was going   to be a challenge and also a learning experience for us . Some of my peers were not into it   because it required assistance to each and every customer who did not own a bank account to   talk to them , teach them and lead them to the path of formalisation to which then they will be all   checked in to participate in our market programme . Two of my peers and myself were really   excited for this idea because we could see that this was not only about the current market   programme , it was about encouraging the formalization in our country , the security of the money   of these humble family businesses and to facilitate new future businesses that would be given in   a simpler way thanks to this project . We were sure that if we succeeded , this will have a   tremendous positive outcome for both sides : company and customers .      Application    After long meetings of convincing the team , we started out with visiting each and every   customer in our list to talk about our ideas of arranging meetings and capacitations where we   would talk about why is important to keep money in a formalised way and how much money   they can save by simply having all the records and tracks of their income and expenses ( mainly   tax purposes ) then we organised a fair where we invited several banks to put up their stands so   the customers can attend and listen to all the different offers , branches they have available all   over the country , etc . So far the response was generally good , but some of them were still   skeptical and scared about giving their money to banks . These customers required an individual 

 attention in assistance , explaining again and again and making them realise why they should   own a bank account .            Insight and Approach   After two and a half long months of working we finally got all the bank data from our newly   registered customers and we could finally begin with our market programme and they were all   very excited to participate . Thanks to this formality and easiness to have records of every   expense the market had it made our job of reporting results and keeping records way easier   than before and we helped out more than 3000 small family businesses to understand better   that they should not be afraid of banks or institutions , how something that in other countries is   unthinkable here is still an innovation . This made me realise that   companies want to put the   least amount of effort in their customers but expect a lot from them and then wonder why things   do n’t work out . How is important to think about the greater good and that greater good is better   for everyone . With this project we not only we facilitate future business or market programmes ,   but we saw an issue which was keeping us from thriving and keeping them thriving and focused   on the bigger picture : helping out our society , as it is one of the major roles of every company . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Learning Launch 

 Challenge   As a child born in the world of technology and internet , information of the amazing things that   were happening outside of my country was pretty easy to find and easy to understand , but when   you live in a third world country is hard to change the mind of a society that hardly ever looks   forward and to make people see why we need to change some old ways to make space for new   and simple things that can improve all of our lives , sometimes even in very simple things that for   someone who comes from a developing country will be surprising , like the lack of formalisation   and the fear of owning a bank account that people have . Formalisation is very lacking in my   country and people still rely on keeping their money at home all in cash . Many times this was   proven to be a problem because people steal , lose their money or when presenting their income   and expenses for their taxes .   When I worked at a well known international company that   produces mass consumption products in the Trade Marketing sector , we were brainstorming   ideas for market programmes , to incentive the regular customers ( family owned stores ) to buy   more products , and if they reached their monthly goal they get benefits and prizes like vouchers ,   home appliances , etc . This big project required a great deal of formalisation ( because we need   the records of everything ) and a great deal of coaching from our part .      Selection   I chose learning launch because here we were in for a wild ride . To teach and instruct more   than 3000 customers on why should they seek to keep their money more formalised was going   to be a challenge and also a learning experience for us . Some of my peers were not into it   because it required assistance to each and every customer who did not own a bank account to   talk to them , teach them and lead them to the path of formalisation to which then they will be all   checked in to participate in our market programme . Two of my peers and myself were really   excited for this idea because we could see that this was not only about the current market   programme , it was about encouraging the formalization in our country , the security of the money   of these humble family businesses and to facilitate new future businesses that would be given in   a simpler way thanks to this project . We were sure that if we succeeded , this will have a   tremendous positive outcome for both sides : company and customers .      Application    After long meetings of convincing the team , we started out with visiting each and every   customer in our list to talk about our ideas of arranging meetings and capacitations where we   would talk about why is important to keep money in a formalised way and how much money   they can save by simply having all the records and tracks of their income and expenses ( mainly   tax purposes ) then we organised a fair where we invited several banks to put up their stands so   the customers can attend and listen to all the different offers , branches they have available all   over the country , etc . So far the response was generally good , but some of them were still   skeptical and scared about giving their money to banks . These customers required an individual 

 attention in assistance , explaining again and again and making them realise why they should   own a bank account .            Insight and Approach   After two and a half long months of working we finally got all the bank data from our newly   registered customers and we could finally begin with our market programme and they were all   very excited to participate . Thanks to this formality and easiness to have records of every   expense the market had it made our job of reporting results and keeping records way easier   than before and we helped out more than 3000 small family businesses to understand better   that they should not be afraid of banks or institutions , how something that in other countries is   unthinkable here is still an innovation . This made me realise that   companies want to put the   least amount of effort in their customers but expect a lot from them and then wonder why things   do n’t work out . How is important to think about the greater good and that greater good is better   for everyone . With this project we not only we facilitate future business or market programmes ,   but we saw an issue which was keeping us from thriving and keeping them thriving and focused   on the bigger picture : helping out our society , as it is one of the major roles of every company .
### Output: 