Design Thinking for Innovation   Tool chosen : Storytelling 

 Date : August 5 , 2019 

 1 . Challenge   I am an I.T Engineer for a company which provides support to companies in the manufacturing sector . I   am a part of a team whose challenge is to find ways and means to improve our service delivery by   proving management with reports on our activities . These reports would help to make better business   decisions and needed buy in from all stakeholders . Being in the I.T. industry we of course know that one   of the best ways to get insights is to analyze data which we collect about the service we are delivering .   Two ( 2 ) months ago , we implemented an incident and knowledge base management system using the   application “ Eventum ” . Some of our customers however , are used to calling the field technicians directly   and not bothering to go through dispatch . This does not affect our revenue since our contract is not on a   per job basis and our technicians log their visits . However , we sometimes do n’t know exactly what the   end - user is experiencing since we do n’t get the calls from them . Having gone ahead with the   implementation of our application , we need our end users to appreciate the importance of using it . 

 2 . Selection   As Cynthia Bibo pointed out in week 2 in the video “ The Physics of Innovation ” , Storytelling puts   human beings and their experiences front and center . It takes the listener along their journey . It allowed   for us to reach out to the customer on a personal level ( face to face ) , about a possible issue which could   come up and affect them . Since at this stage the goal is to get the end users to appreciate and use the   application being implemented , storytelling I believe is the best choice to show them why what we are   doing is necessary . It allows them to look at a similar situation which they could find themselves in or   benefit from by standing outside the picture and looking in . 

 3 . Application   My story was set in a similar type of business where the users bought into the use of the application and   saw the benefits to them and the company . I attempted to show the advantages of using the system and   how it was in their best interest individually and for their company on a whole to be able to track the   activities involving technicians and manage the knowledge gained by keeping proper logs in a format   which can give insight . I began which the accounting , clerical and administrative staff in a 5 - minute   meeting after their usual morning briefing . I reminded them of the new system we implemented 2   months earlier , but usage was below 3 percent . I began with the story of Jane and the other   administrative workers at M&N Manufacturing , who did not like to use the application which was   implemented . They all had to use the office Workhorse CopyCenter printer which was labeled the   workhorse by management , however the admin staff found it a hassle , and from time to time it kept 

 going down . The time had come to get a new printer for the office and management , who was not   located in that building was sold on the idea that the Workhorse , was the best model printer to get .   They made decision to go ahead with the purchase despite the complaints from the administrative staff   who knew the multiple issues there was with the device . All they had to argue with was their memory .   There were very few tickets opened regarding the printer , therefore it did not come up to management   as a possible trouble device they should stay away from . In the end , the workers who used the printer   the most got another “ not so great ” device to work with , and management spent money on a device   which was not in their best interest . At this point they all understood the importance of logging   whatever issues they may have so that it is easier to make a case with regards to what may be taking   place , whether it is good or bad . We close my short talk with a promise from the end users to start using   Eventum to log any I.T. issues they are having . The results so far have shown an increase in the logging   of incidents using the tool which has shown the effectiveness of using the Storytelling tool . 

 4 . Insight   By applying the Storytelling tool , we were able to allow the end users to see the importance of logging   the issues they had on a day to day basis . It showed that by allowing persons to have a view of the   possibilities in which a similar situation related to them , by looking at the situation from an outside   perspective works . It being relatable and tends to drive home whatever point which was needed . We   were able to show that even if you do n’t see the significance now , at the end of the day , the actions can   come back to help or haunt you . 

 5 . Approach   Given a similar situation at another point in time , I would use this Storytelling tool as it had the desired   effect . As stated earlier , Cynthia Bibo pointed out in week 2 that Storytelling puts human beings   and their experiences front and center . It takes the listener along their journey , which we needed to   accomplish . Sebastien Tran , the Global Leadership Development Director at Mars Inc , spoke about   creating a pro and con list in the “ Storytelling Tool ” video in week 2 , and how to solve it . 

 We have a system in Eventum we believe we can use to track issues and provide reports ( for us the pro ) ,   but on the other hand the users do not see the importance of using it ( for us the con ) . The use of   Storytelling ensured we had their attention in a situation they could possibly relate to . This concept was   pointed out again by Sebastien when he stated , “ A good story is simply displaying a message that has logic ” .   This is what we were trying to achieve , and I believe it was accomplished using the Storytelling tool . He   also pointed out the need to sell they challenge in design thinking by using the most appropriate story to   get the point across which we did . The challenge of the “ wicked problem facing the organization ” as he   termed it which in our case was not using the application we implemented . Bringing up this ‘ con ’   allowed the audience to understand the current state , as he went on to point out . 

 As stated earlier , with the increase in the logging of issues , it shows the effectiveness of the use of this   Storytelling tool . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation   Tool chosen : Storytelling 

 Date : August 5 , 2019 

 1 . Challenge   I am an I.T Engineer for a company which provides support to companies in the manufacturing sector . I   am a part of a team whose challenge is to find ways and means to improve our service delivery by   proving management with reports on our activities . These reports would help to make better business   decisions and needed buy in from all stakeholders . Being in the I.T. industry we of course know that one   of the best ways to get insights is to analyze data which we collect about the service we are delivering .   Two ( 2 ) months ago , we implemented an incident and knowledge base management system using the   application “ Eventum ” . Some of our customers however , are used to calling the field technicians directly   and not bothering to go through dispatch . This does not affect our revenue since our contract is not on a   per job basis and our technicians log their visits . However , we sometimes do n’t know exactly what the   end - user is experiencing since we do n’t get the calls from them . Having gone ahead with the   implementation of our application , we need our end users to appreciate the importance of using it . 

 2 . Selection   As Cynthia Bibo pointed out in week 2 in the video “ The Physics of Innovation ” , Storytelling puts   human beings and their experiences front and center . It takes the listener along their journey . It allowed   for us to reach out to the customer on a personal level ( face to face ) , about a possible issue which could   come up and affect them . Since at this stage the goal is to get the end users to appreciate and use the   application being implemented , storytelling I believe is the best choice to show them why what we are   doing is necessary . It allows them to look at a similar situation which they could find themselves in or   benefit from by standing outside the picture and looking in . 

 3 . Application   My story was set in a similar type of business where the users bought into the use of the application and   saw the benefits to them and the company . I attempted to show the advantages of using the system and   how it was in their best interest individually and for their company on a whole to be able to track the   activities involving technicians and manage the knowledge gained by keeping proper logs in a format   which can give insight . I began which the accounting , clerical and administrative staff in a 5 - minute   meeting after their usual morning briefing . I reminded them of the new system we implemented 2   months earlier , but usage was below 3 percent . I began with the story of Jane and the other   administrative workers at M&N Manufacturing , who did not like to use the application which was   implemented . They all had to use the office Workhorse CopyCenter printer which was labeled the   workhorse by management , however the admin staff found it a hassle , and from time to time it kept 

 going down . The time had come to get a new printer for the office and management , who was not   located in that building was sold on the idea that the Workhorse , was the best model printer to get .   They made decision to go ahead with the purchase despite the complaints from the administrative staff   who knew the multiple issues there was with the device . All they had to argue with was their memory .   There were very few tickets opened regarding the printer , therefore it did not come up to management   as a possible trouble device they should stay away from . In the end , the workers who used the printer   the most got another “ not so great ” device to work with , and management spent money on a device   which was not in their best interest . At this point they all understood the importance of logging   whatever issues they may have so that it is easier to make a case with regards to what may be taking   place , whether it is good or bad . We close my short talk with a promise from the end users to start using   Eventum to log any I.T. issues they are having . The results so far have shown an increase in the logging   of incidents using the tool which has shown the effectiveness of using the Storytelling tool . 

 4 . Insight   By applying the Storytelling tool , we were able to allow the end users to see the importance of logging   the issues they had on a day to day basis . It showed that by allowing persons to have a view of the   possibilities in which a similar situation related to them , by looking at the situation from an outside   perspective works . It being relatable and tends to drive home whatever point which was needed . We   were able to show that even if you do n’t see the significance now , at the end of the day , the actions can   come back to help or haunt you . 

 5 . Approach   Given a similar situation at another point in time , I would use this Storytelling tool as it had the desired   effect . As stated earlier , Cynthia Bibo pointed out in week 2 that Storytelling puts human beings   and their experiences front and center . It takes the listener along their journey , which we needed to   accomplish . Sebastien Tran , the Global Leadership Development Director at Mars Inc , spoke about   creating a pro and con list in the “ Storytelling Tool ” video in week 2 , and how to solve it . 

 We have a system in Eventum we believe we can use to track issues and provide reports ( for us the pro ) ,   but on the other hand the users do not see the importance of using it ( for us the con ) . The use of   Storytelling ensured we had their attention in a situation they could possibly relate to . This concept was   pointed out again by Sebastien when he stated , “ A good story is simply displaying a message that has logic ” .   This is what we were trying to achieve , and I believe it was accomplished using the Storytelling tool . He   also pointed out the need to sell they challenge in design thinking by using the most appropriate story to   get the point across which we did . The challenge of the “ wicked problem facing the organization ” as he   termed it which in our case was not using the application we implemented . Bringing up this ‘ con ’   allowed the audience to understand the current state , as he went on to point out . 

 As stated earlier , with the increase in the logging of issues , it shows the effectiveness of the use of this   Storytelling tool .
### Output: 