6/27/18 , 8)35 AM Reflection — Learning Launch 

 Page 1 of 2 http://hensley.info/exploreabout.jsp 

 ​Reﬂection — Learning Launch 

 ​I am member of design team in my current company and we faced interesting task that made a lot 

 of discussions . Our client provides solution for people who have problems with pelvic ﬂoor . Recently 

 they produced new version of their product and won RedDot award . Because of that they decided to 

 change web - site of the product in order to increase sales in the online channel . We created two 

 diﬀerent solutions . The ﬁrst one is social prooﬁng concept , that provides a lot of information about 

 users , their feedback , testimonials , success stories , publication in press , etc . The second one is 

 product oriented concept , that provides information about product and the solution for customers . 

 So , opinions are diﬀerent . Which of the concepts will acts best ? 

 ​Our team has already done several design thinking activities , like journey mapping , creating 

 personas , etc . So we are ready to try the learning launch tool . We want to test our ideas with 

 potential target audience . 

 ​For our ﬁrst learning launch , we focused on the information structure and how properly users 

 understand it . We wanted to see if this amount of information enough for making an order . The 

 problem is that product of our customer is not just a simple ﬁtness tracker or wristband . So , our 

 website has to prove potential users that we know what we are talking about and why we can help 

 to solve the user 's problems . 

 ​We set up a workplace with webcam upfront of the monitor to record emotions from users faces . 

 Launched screencast record from monitor screen to see how users will interact with our designed 

 concepts of customers website . Next , we went through seven workshops with potential users . As a 

 result , we received a document that proves some hypothesis . 

 ​Then we have gone to make some changes to our UI design concepts . We mixed some solutions 

 from both of the concepts to make one better version . 

 ​For our second learning launch , we focused on gaining clarity about our customer 's message to 

 users from the website . This tested our assumption that new information structure works better and 

 users show a whole understanding of the proposed solution . They believe in success stories and 

 likes product description provided by our new concept . 

 ​Challenge 

 ​Selection 

 ​Application 

 ​Insight 

 6/27/18 , 8)35 AM Reflection — Learning Launch 

 Page 2 of 2 http://hensley.info/exploreabout.jsp 

 ​By applying the learning launch tool , our team identiﬁed our assumptions and designed launches to 

 test these assumptions . Tests showed us that results were slightly diﬀerent from what we expected . 

 But they gave us a new vision and we found the solution that works better . So we found new 

 insights from our target audience during learning launch , our team reviewed these insights and 

 incorporated them into next step of launch designs . 

 ​The learning launch seemed the right tool for our stage in the timeline of product creating . We did a 

 lot of previous steps and were ready to test our ideas and review them by the target audience . We 

 found some helpful insights from users and incorporated them into next iteration . Progress made , 

 and we one step closer to complete solution for revealing it into the life . 

 ​Approach 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: http://hensley.info/exploreabout.jsp, http://hensley.info/exploreabout.jsp
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 6/27/18 , 8)35 AM Reflection — Learning Launch 

 Page 1 of 2 http://hensley.info/exploreabout.jsp 

 ​Reﬂection — Learning Launch 

 ​I am member of design team in my current company and we faced interesting task that made a lot 

 of discussions . Our client provides solution for people who have problems with pelvic ﬂoor . Recently 

 they produced new version of their product and won RedDot award . Because of that they decided to 

 change web - site of the product in order to increase sales in the online channel . We created two 

 diﬀerent solutions . The ﬁrst one is social prooﬁng concept , that provides a lot of information about 

 users , their feedback , testimonials , success stories , publication in press , etc . The second one is 

 product oriented concept , that provides information about product and the solution for customers . 

 So , opinions are diﬀerent . Which of the concepts will acts best ? 

 ​Our team has already done several design thinking activities , like journey mapping , creating 

 personas , etc . So we are ready to try the learning launch tool . We want to test our ideas with 

 potential target audience . 

 ​For our ﬁrst learning launch , we focused on the information structure and how properly users 

 understand it . We wanted to see if this amount of information enough for making an order . The 

 problem is that product of our customer is not just a simple ﬁtness tracker or wristband . So , our 

 website has to prove potential users that we know what we are talking about and why we can help 

 to solve the user 's problems . 

 ​We set up a workplace with webcam upfront of the monitor to record emotions from users faces . 

 Launched screencast record from monitor screen to see how users will interact with our designed 

 concepts of customers website . Next , we went through seven workshops with potential users . As a 

 result , we received a document that proves some hypothesis . 

 ​Then we have gone to make some changes to our UI design concepts . We mixed some solutions 

 from both of the concepts to make one better version . 

 ​For our second learning launch , we focused on gaining clarity about our customer 's message to 

 users from the website . This tested our assumption that new information structure works better and 

 users show a whole understanding of the proposed solution . They believe in success stories and 

 likes product description provided by our new concept . 

 ​Challenge 

 ​Selection 

 ​Application 

 ​Insight 

 6/27/18 , 8)35 AM Reflection — Learning Launch 

 Page 2 of 2 http://hensley.info/exploreabout.jsp 

 ​By applying the learning launch tool , our team identiﬁed our assumptions and designed launches to 

 test these assumptions . Tests showed us that results were slightly diﬀerent from what we expected . 

 But they gave us a new vision and we found the solution that works better . So we found new 

 insights from our target audience during learning launch , our team reviewed these insights and 

 incorporated them into next step of launch designs . 

 ​The learning launch seemed the right tool for our stage in the timeline of product creating . We did a 

 lot of previous steps and were ready to test our ideas and review them by the target audience . We 

 found some helpful insights from users and incorporated them into next iteration . Progress made , 

 and we one step closer to complete solution for revealing it into the life . 

 ​Approach
### Output: 