Storytelling_Ecotourist Resort 

 Challenge & Selection     The challenge is to keep a small ecotourist resort on a 30,000 acre of private reserve , at the top - of - mind while   the entire world is on lockdown from COVID-19 so that when they are free to travel again , this will be their   first destination . This boutique resort boasts an extraordinary population of rare tropical birds and elusive   wildlife living the pristine rain forest ; animals like the jaguar , ocelot or panther . The rooms are standalone   cabañas where guests can sit on wrap - around verandas and look for birds without walking more than a few   feet .   The lodge is run by staff who has lived on the property their entire lives and the rain forest is as familiar   to them as our drive to work is for us .     Application     To accomplish this goal , I will opt to use Storytelling ( Module 2 ) to engage past guests to learn about their   experiences at the lodge . I will interview several groups to guests , broken down into the regions they are from ,   age brackets , those who are repeat guests , those who bring family , and those who are avid naturalists . Each   will be asked to tell their story of visiting Chan Chich Lodge . They ’ll be asked how they found it , what they   enjoyed about their visit , and what special memories they came away with .     Insight & Approach     These insights will help develop a story of the adventure of visiting this remote lodge and build a scenario   through storytelling that brings each of them , and potential guests , into our narrative . This will engage them   through a well written story that “ connects to the emotions , the characters and the values of the people that   live the product every day . ”1     In the first few interviews our past guests have told stories of how much fun they had tracking the jaguar . As a   result , we have purchased several camera traps and we are now posting sightings on social media telling   everyone what species were seen , when and where . Everything we post is about what we are doing and what   is waiting for our guests when they return .     One interviewee spoke about an agricultural tour they took of the farm connected with the lodge , to see the   vegetable gardens and coffee plants . This experience engaged them in the Farm - to - table culinary style used by   the kitchen . This made them feel like our intent and their experience was genuine . We are now preparing   posts of the vegetables in bloom and recipes the chef is developing .     All this , using the storytelling tool will assist us to find out what the consumer wants from the ecolodge and   what we can do to keep the narrative alive until they can be a part of it again .     Once the interviews are complete , I will know more about its efficacy and possibly structure future questions   for the story differently . At present , we have past guests ’ experiences to rely on for our content . 

 1 Mike Atkinson , Global Leadership Development Director , Mars , Inc. 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling_Ecotourist Resort 

 Challenge & Selection     The challenge is to keep a small ecotourist resort on a 30,000 acre of private reserve , at the top - of - mind while   the entire world is on lockdown from COVID-19 so that when they are free to travel again , this will be their   first destination . This boutique resort boasts an extraordinary population of rare tropical birds and elusive   wildlife living the pristine rain forest ; animals like the jaguar , ocelot or panther . The rooms are standalone   cabañas where guests can sit on wrap - around verandas and look for birds without walking more than a few   feet .   The lodge is run by staff who has lived on the property their entire lives and the rain forest is as familiar   to them as our drive to work is for us .     Application     To accomplish this goal , I will opt to use Storytelling ( Module 2 ) to engage past guests to learn about their   experiences at the lodge . I will interview several groups to guests , broken down into the regions they are from ,   age brackets , those who are repeat guests , those who bring family , and those who are avid naturalists . Each   will be asked to tell their story of visiting Chan Chich Lodge . They ’ll be asked how they found it , what they   enjoyed about their visit , and what special memories they came away with .     Insight & Approach     These insights will help develop a story of the adventure of visiting this remote lodge and build a scenario   through storytelling that brings each of them , and potential guests , into our narrative . This will engage them   through a well written story that “ connects to the emotions , the characters and the values of the people that   live the product every day . ”1     In the first few interviews our past guests have told stories of how much fun they had tracking the jaguar . As a   result , we have purchased several camera traps and we are now posting sightings on social media telling   everyone what species were seen , when and where . Everything we post is about what we are doing and what   is waiting for our guests when they return .     One interviewee spoke about an agricultural tour they took of the farm connected with the lodge , to see the   vegetable gardens and coffee plants . This experience engaged them in the Farm - to - table culinary style used by   the kitchen . This made them feel like our intent and their experience was genuine . We are now preparing   posts of the vegetables in bloom and recipes the chef is developing .     All this , using the storytelling tool will assist us to find out what the consumer wants from the ecolodge and   what we can do to keep the narrative alive until they can be a part of it again .     Once the interviews are complete , I will know more about its efficacy and possibly structure future questions   for the story differently . At present , we have past guests ’ experiences to rely on for our content . 

 1 Mike Atkinson , Global Leadership Development Director , Mars , Inc.
### Output: 