Reflection – Learning Launch 

 Challenge 

 I ’m in an innovation team of a financial institution . We have an initiative to do total integrated business   solution for SME , especially small online merchants . With the lack of knowledge and access to   enterprise - grade complete business operations tools , we want to create value by bringing and   integrating different tools and apps that are relevant to target segment , to help them manage and   grow their business efficiently , while we can get insight and understand the customers more . The   scope of the project includes everything from initiating the idea and formulating the business model ,   negotiating with partners , to executing and developing the product with IT department . 

 Selection 

 This is a very new initiative and offering that has never been done before in the market , let alone   having been done in our organization . Hence nobody really knows how the customers will see the   benefit of our offering as well as potential adoption in the market . 

 We did n’t ’ want to spend too much time on analysis and feasibility with no direct input from customer   and based on real empathy and insights from customers . So we tried the learning launch tool , which   will be the experiment meant to quickly test the idea at the beginning , as well as to be the tool used   for developing the product at each stage from prototyping , the first MVP , and ongoing improvements . 

 Application 

 The very first pre - launch activity was validating our assumptions and concepts with real customers ,   using web screen mock - up to simulate and communicate about the features / functions and benefits   of using our integrated business solutions . We broke it down into smaller modules to be able to have   deeper discussion and gaining insights on how they would take this offer , how they will react and fit   this solution into their actual business operations , as well as any comments or concern they had . 

 We then decided on the scope of our MVP that will be an actual working web with the minimum set   of features / functions that provide some value and could be used for testing with actual customers in   real environment , with minimum effort on IT development . 

 The actual first learning launch was a website that provide a recommendation engine that helps guide   and suggests the set of apps / tools in different categories that are relevant and can improve customer ’s   business operations . Once the customers select any of the apps / tools suggested , they can also activate   all the selected apps / tools with single registration . 

 Insight 

 By applying the learning launch tool , we identified our assumptions and the issues that could be   sensitive to customers and should be tested with real customers . What we learned from the very early   activity was that the concept is what customers need . However , even if the target group is getting   more digital savvy , but simplest way to communicate and engage with the customers is required to 

 be crafted carefully . They need to be educated and hand hold to the point where they can continue   by themselves . 

 All these insights have helped the team design and shape the products / solutions to be what customers   really need and use . This is a very key success factors . 

 Another important thing we learned was that data privacy as well as willingness to change and adopt   to new way of operating business is possible where sufficient benefits and value is perceived or readily   obtained . 

 Approach 

 Given the nature of our initiative , which has never been done before and hence no data or   understanding that can be leveraged to design the product / solution , as well as the fact that the scope   of our product / solution would involve learning about adoption and perception on the take up of new   type of different apps / tools , as well feeling about data sharing across different platforms . The learning   launch was the most appropriate tool to help us achieve the objective of the project . Many insights   were obtained and used for designing and improving the product / solution . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge 

 I ’m in an innovation team of a financial institution . We have an initiative to do total integrated business   solution for SME , especially small online merchants . With the lack of knowledge and access to   enterprise - grade complete business operations tools , we want to create value by bringing and   integrating different tools and apps that are relevant to target segment , to help them manage and   grow their business efficiently , while we can get insight and understand the customers more . The   scope of the project includes everything from initiating the idea and formulating the business model ,   negotiating with partners , to executing and developing the product with IT department . 

 Selection 

 This is a very new initiative and offering that has never been done before in the market , let alone   having been done in our organization . Hence nobody really knows how the customers will see the   benefit of our offering as well as potential adoption in the market . 

 We did n’t ’ want to spend too much time on analysis and feasibility with no direct input from customer   and based on real empathy and insights from customers . So we tried the learning launch tool , which   will be the experiment meant to quickly test the idea at the beginning , as well as to be the tool used   for developing the product at each stage from prototyping , the first MVP , and ongoing improvements . 

 Application 

 The very first pre - launch activity was validating our assumptions and concepts with real customers ,   using web screen mock - up to simulate and communicate about the features / functions and benefits   of using our integrated business solutions . We broke it down into smaller modules to be able to have   deeper discussion and gaining insights on how they would take this offer , how they will react and fit   this solution into their actual business operations , as well as any comments or concern they had . 

 We then decided on the scope of our MVP that will be an actual working web with the minimum set   of features / functions that provide some value and could be used for testing with actual customers in   real environment , with minimum effort on IT development . 

 The actual first learning launch was a website that provide a recommendation engine that helps guide   and suggests the set of apps / tools in different categories that are relevant and can improve customer ’s   business operations . Once the customers select any of the apps / tools suggested , they can also activate   all the selected apps / tools with single registration . 

 Insight 

 By applying the learning launch tool , we identified our assumptions and the issues that could be   sensitive to customers and should be tested with real customers . What we learned from the very early   activity was that the concept is what customers need . However , even if the target group is getting   more digital savvy , but simplest way to communicate and engage with the customers is required to 

 be crafted carefully . They need to be educated and hand hold to the point where they can continue   by themselves . 

 All these insights have helped the team design and shape the products / solutions to be what customers   really need and use . This is a very key success factors . 

 Another important thing we learned was that data privacy as well as willingness to change and adopt   to new way of operating business is possible where sufficient benefits and value is perceived or readily   obtained . 

 Approach 

 Given the nature of our initiative , which has never been done before and hence no data or   understanding that can be leveraged to design the product / solution , as well as the fact that the scope   of our product / solution would involve learning about adoption and perception on the take up of new   type of different apps / tools , as well feeling about data sharing across different platforms . The learning   launch was the most appropriate tool to help us achieve the objective of the project . Many insights   were obtained and used for designing and improving the product / solution .
### Output: 