Reflection - Visualization 

 Challenge     I am an Experiential Marketer and I curate experiences for brands trying to engage   consumers in meaningful ways . A challenge that I commonly face is trying to communicate   the brand campaign ’s message through engagement while keeping the brand ’s core   message and story intact . But a bigger challenge , though internal , always seems to place   itself right at the beginning of the conceptualization process .     When I take a brief from a client for an upcoming campaign , the communication is smooth   as I work with multiple brands and marketing managers to be able to understand their   requirements , pain points or any other concerns they may have . The real challenge is when I   have to communicate the same brief to my project team which consists of various   departments , such as creative / design and production / operations managers . They all come   from different walks of life and perceive each brand differently than I might from my   understanding of the client ’s brief . 

 Selection     Getting the entire team in one room and explaining the client ’s requirements and other   points of the brief to each individual ’s capacity can be a daunting task . I instinctively turn to   creating visuals of each point since I am adept at using PowerPoint and that is a common   software used across my industry which also makes the document easily shareable . The   visualization tool helps me create a mood board of the brief with the help reference images ,   diagrams and relevant messaging / headlines . 

 Application     I usually start gathering these images as part of the initial meeting with the client and share   those with the client on the spot in order to ensure that we are on the same page . This   mood board then evolves during the team meeting with inputs of all team members . This   helps define with clarity each point and detail out visually , the scope of work for the team .     The mood board is then shared with the client for feedback or approval . Once we have an   approval on the visual mood board we get cracking on brainstorming the implementation .   The creative implementation has the design team incorporating elements from the mood   board and merging them with the brand ’s identity and other existing assets to create   elements customized to the brand being showcased . The production managers start   working on creating prototypes or sourcing materials and elements basis the mood board in   order to recreate working models of elements that can be presented to the client . And I use   the mood board as the starting point as I preparing my final presentation to the client   including all creative ( visual ) and operational aspects . 

 Insight     Applying this tool greatly helped me & my team streamline the process of understanding   and decoding a client brief . We were able to begin the brainstorming process much faster   than we used to . It also ensured that we did move away from the actual requirements of   the brief while giving us enough space and time to experiment creatively and operationally   ( in trying to keep client costs low ) . 

 Approach     Next time I would like to let my entire team interpret the campaign brief document and   create mood boards of individually . I feel it will allow each of the members to exercise their   creative muscles and also allow us , as an organization , to broaden our creative horizons . We   will also be able to present more ideas to the client and ensure variety coming from   different schools of thought . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Visualization 

 Challenge     I am an Experiential Marketer and I curate experiences for brands trying to engage   consumers in meaningful ways . A challenge that I commonly face is trying to communicate   the brand campaign ’s message through engagement while keeping the brand ’s core   message and story intact . But a bigger challenge , though internal , always seems to place   itself right at the beginning of the conceptualization process .     When I take a brief from a client for an upcoming campaign , the communication is smooth   as I work with multiple brands and marketing managers to be able to understand their   requirements , pain points or any other concerns they may have . The real challenge is when I   have to communicate the same brief to my project team which consists of various   departments , such as creative / design and production / operations managers . They all come   from different walks of life and perceive each brand differently than I might from my   understanding of the client ’s brief . 

 Selection     Getting the entire team in one room and explaining the client ’s requirements and other   points of the brief to each individual ’s capacity can be a daunting task . I instinctively turn to   creating visuals of each point since I am adept at using PowerPoint and that is a common   software used across my industry which also makes the document easily shareable . The   visualization tool helps me create a mood board of the brief with the help reference images ,   diagrams and relevant messaging / headlines . 

 Application     I usually start gathering these images as part of the initial meeting with the client and share   those with the client on the spot in order to ensure that we are on the same page . This   mood board then evolves during the team meeting with inputs of all team members . This   helps define with clarity each point and detail out visually , the scope of work for the team .     The mood board is then shared with the client for feedback or approval . Once we have an   approval on the visual mood board we get cracking on brainstorming the implementation .   The creative implementation has the design team incorporating elements from the mood   board and merging them with the brand ’s identity and other existing assets to create   elements customized to the brand being showcased . The production managers start   working on creating prototypes or sourcing materials and elements basis the mood board in   order to recreate working models of elements that can be presented to the client . And I use   the mood board as the starting point as I preparing my final presentation to the client   including all creative ( visual ) and operational aspects . 

 Insight     Applying this tool greatly helped me & my team streamline the process of understanding   and decoding a client brief . We were able to begin the brainstorming process much faster   than we used to . It also ensured that we did move away from the actual requirements of   the brief while giving us enough space and time to experiment creatively and operationally   ( in trying to keep client costs low ) . 

 Approach     Next time I would like to let my entire team interpret the campaign brief document and   create mood boards of individually . I feel it will allow each of the members to exercise their   creative muscles and also allow us , as an organization , to broaden our creative horizons . We   will also be able to present more ideas to the client and ensure variety coming from   different schools of thought .
### Output: 