Challenge 	
    The 	
   company 	
   I 	
   work 	
   for 	
   is 	
   one 	
   of 	
   the 	
   largest 	
   worldwide 	
   assessment 	
   providers . 	
   Since 	
   about 	
    20 	
   years 	
   the 	
   organisation 	
   has 	
   an 	
   office 	
   in 	
   my 	
   country , 	
   The 	
   Netherlands , 	
   and 	
   we 	
   work 	
   with 	
   a 	
    small 	
   team 	
   of 	
   about 	
   10 	
   people . 	
   Every 	
   now 	
   and 	
   then 	
   we 	
   produce 	
   a 	
   newsletter , 	
   containing 	
    recent 	
   business 	
   related 	
   articles , 	
   news 	
   or 	
   changes 	
   worth 	
   mentioning 	
   and 	
   our 	
   agenda . 	
   The 	
    opening 	
   rates 	
   are 	
   fairly 	
   low . 	
  	
    The 	
   newsletter 	
   is 	
   not 	
   our 	
   only 	
   way 	
   of 	
   communicating 	
   to 	
   our 	
   clients 	
   about 	
   our 	
   product 	
   range 	
    and 	
   recent 	
   developments . 	
   We 	
   also 	
   organize 	
   meetings , 	
   write 	
   blogs , 	
   whitepapers 	
   and 	
   of 	
    course 	
   our 	
   consultants 	
   visit 	
   them 	
   regularly . 	
    The 	
   2014 	
   challenge 	
   is 	
   how 	
   we 	
   can 	
   produce 	
   an 	
   information 	
   source 	
   that 	
   has 	
   optimum 	
   value 	
    for 	
   our 	
   clients . 	
    We 	
   have 	
   full 	
   insight 	
   in 	
   What 	
   is , 	
   seen 	
   from 	
   our 	
   clients ’ 	
   perspective . 	
   A 	
   few 	
   months 	
   ago 	
   we 	
    have 	
   run 	
   an 	
   online 	
   survey 	
   and 	
   got 	
   lots 	
   of 	
   information 	
   through 	
   this . 	
   Instead 	
   of 	
   purely 	
    analysing 	
   this 	
   information , 	
   I 	
   would 	
   like 	
   to 	
   dig 	
   deeper 	
   by 	
   talking 	
   to 	
   a 	
   small 	
   selection 	
   of 	
   clients . 	
    So 	
   I 	
   interviewed 	
   12 	
   clients 	
   about 	
   how 	
   they 	
   perceive 	
   our 	
   communication . 	
    The 	
   design 	
   criteria 	
   based 	
   on 	
   the 	
   above : 	
    Communication 	
   should 	
   be 	
   contemporary , 	
   colourful 	
   and 	
   presented 	
   at 	
   set 	
   times . 	
   	
    Selection 	
    We 	
   want 	
   to 	
   be 	
   open 	
   to 	
   all 	
   possibilities , 	
   not 	
   excluding 	
   any 	
   which 	
   way 	
   of 	
   communicating 	
   to 	
    our 	
   clients . 	
   Sticking 	
   to 	
   the 	
   way 	
   we 	
   operated 	
   so 	
   far , 	
   will 	
   never 	
   produce 	
   something 	
   new . 	
    Our 	
   company 	
   is 	
   ready 	
   for 	
   a 	
   new 	
   way 	
   of 	
   connecting . 	
    In 	
   my 	
   opinion 	
   the 	
   Visualization 	
   tool 	
   is 	
   very 	
   well 	
   suited 	
   to 	
   produce 	
   out-­‐of-­‐the-­‐box 	
   ideas , 	
    because 	
   it 	
   appeals 	
   to 	
   imagination 	
   and 	
   supports 	
   invention . 	
   It 	
   will 	
   help 	
   to 	
   create 	
   a 	
   picture 	
   of 	
    an 	
   ideal , 	
   without 	
   racing 	
   towards 	
   a 	
   result . 	
   It 	
   brings 	
   a 	
   creative 	
   pause 	
   full 	
   of 	
   limitless 	
   thinking 	
    into 	
   the 	
   process . 	
   	
    Application 	
    12 	
   clients 	
   will 	
   be 	
   invited 	
   to 	
   a 	
   1-­‐hour 	
   visualization 	
   session . 	
   The 	
   starting 	
   point 	
   will 	
   be 	
   the 	
    design 	
   criteria 	
   mentioned 	
   above . 	
   Furthermore 	
   there 	
   are 	
   no 	
   limits . 	
   Anything 	
   is 	
   possible . 	
    Newsletter , 	
   movie , 	
   webinar , 	
   dinner ? 	
   Shape 	
   your 	
   dreams . 	
    Each 	
   individual 	
   will 	
   be 	
   asked 	
   to 	
   make 	
   their 	
   own 	
   mood 	
   board / presentation / blog 	
   ( whatever 	
    suits 	
   them 	
   best ) 	
   using 	
   words , 	
   pictures , 	
   colours , 	
   shapes , 	
   materials , 	
   all 	
   provided 	
   or 	
   made 	
   on 	
    the 	
   spot . 	
   One 	
   does 	
   not 	
   have 	
   to 	
   be 	
   creative . 	
    In 	
   fact 	
   it 	
   is 	
   all 	
   about 	
   materialized 	
   visual 	
   thinking . 	
    In 	
   4 	
   groups 	
   of 	
   3 	
   they 	
   will 	
   present 	
   their 	
   outcome . 	
   	
    Insight 	
    For 	
   some 	
   people 	
   this 	
   way 	
   of 	
   ‘ working ’ 	
   is 	
   new . 	
   Before 	
   starting 	
   we 	
   have 	
   to 	
   remove 	
   barriers . 	
    That 	
   is , 	
   unfortunately , 	
   a 	
   waste 	
   of 	
   time . 	
   Not 	
   all 	
   business 	
   people 	
   are 	
   used 	
   to 	
   this 	
   fairly 	
   new 	
    and 	
   creative 	
   approach . 	
    Still 	
   we 	
   got 	
   some 	
   wonderful 	
   insights . 	
   Our 	
   clients 	
   seem 	
   to 	
   be 	
   fed 	
   up 	
   with 	
   newsletter-­‐ spamming . 	
   They 	
   want 	
   something 	
   totally 	
   different , 	
   something 	
   more 	
   appealing . 	
    They 	
   are 	
   definitely 	
   ready 	
   to 	
   see / hear 	
   something 	
   new . 	
  	
   	
    Approach 

 Although 	
   for 	
   some 	
   clients 	
   this 	
   was n’t 	
   the 	
   most 	
   comfortable 	
   way 	
   to 	
   help 	
   us , 	
   the 	
   outcome 	
   is 	
    very 	
   satisfying 	
   for 	
   our 	
   company . 	
   Now 	
   we 	
   know 	
   we 	
   have 	
   to 	
   aim 	
   for 	
   more 	
   original 	
   ways 	
   of 	
    communicating 	
   and 	
   can 	
   let 	
   go 	
   of 	
   the 	
   ‘ old ’ 	
   ones . 	
   What 	
   it 	
   is 	
   going 	
   to 	
   be , 	
   we 	
   do 	
   not 	
   know 	
   yet . 	
    Regular 	
   paper-­‐postman-­‐mail , 	
   colleagues 	
   bringing 	
   the 	
   news 	
   in 	
   person , 	
   a 	
   vlog , 	
   a 	
   party ? 	
   We 	
   are 	
    able 	
   to 	
   take 	
   the 	
   next 	
   step 	
   and 	
   serve 	
   our 	
   clients 	
   in 	
   the 	
   way(s ) 	
   best 	
   suited 	
   to 	
   them . 	
    Thanks 	
   to 	
   the 	
   Visualization 	
   tool , 	
   we 	
   were 	
   able 	
   to 	
   step 	
   away 	
   from 	
   old 	
   patterns 	
   and 	
   embrace 	
   a 	
    more 	
   innovative 	
   and 	
   maybe 	
   even 	
   somewhat 	
   rebellious 	
   client-­‐communication . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 	
    The 	
   company 	
   I 	
   work 	
   for 	
   is 	
   one 	
   of 	
   the 	
   largest 	
   worldwide 	
   assessment 	
   providers . 	
   Since 	
   about 	
    20 	
   years 	
   the 	
   organisation 	
   has 	
   an 	
   office 	
   in 	
   my 	
   country , 	
   The 	
   Netherlands , 	
   and 	
   we 	
   work 	
   with 	
   a 	
    small 	
   team 	
   of 	
   about 	
   10 	
   people . 	
   Every 	
   now 	
   and 	
   then 	
   we 	
   produce 	
   a 	
   newsletter , 	
   containing 	
    recent 	
   business 	
   related 	
   articles , 	
   news 	
   or 	
   changes 	
   worth 	
   mentioning 	
   and 	
   our 	
   agenda . 	
   The 	
    opening 	
   rates 	
   are 	
   fairly 	
   low . 	
  	
    The 	
   newsletter 	
   is 	
   not 	
   our 	
   only 	
   way 	
   of 	
   communicating 	
   to 	
   our 	
   clients 	
   about 	
   our 	
   product 	
   range 	
    and 	
   recent 	
   developments . 	
   We 	
   also 	
   organize 	
   meetings , 	
   write 	
   blogs , 	
   whitepapers 	
   and 	
   of 	
    course 	
   our 	
   consultants 	
   visit 	
   them 	
   regularly . 	
    The 	
   2014 	
   challenge 	
   is 	
   how 	
   we 	
   can 	
   produce 	
   an 	
   information 	
   source 	
   that 	
   has 	
   optimum 	
   value 	
    for 	
   our 	
   clients . 	
    We 	
   have 	
   full 	
   insight 	
   in 	
   What 	
   is , 	
   seen 	
   from 	
   our 	
   clients ’ 	
   perspective . 	
   A 	
   few 	
   months 	
   ago 	
   we 	
    have 	
   run 	
   an 	
   online 	
   survey 	
   and 	
   got 	
   lots 	
   of 	
   information 	
   through 	
   this . 	
   Instead 	
   of 	
   purely 	
    analysing 	
   this 	
   information , 	
   I 	
   would 	
   like 	
   to 	
   dig 	
   deeper 	
   by 	
   talking 	
   to 	
   a 	
   small 	
   selection 	
   of 	
   clients . 	
    So 	
   I 	
   interviewed 	
   12 	
   clients 	
   about 	
   how 	
   they 	
   perceive 	
   our 	
   communication . 	
    The 	
   design 	
   criteria 	
   based 	
   on 	
   the 	
   above : 	
    Communication 	
   should 	
   be 	
   contemporary , 	
   colourful 	
   and 	
   presented 	
   at 	
   set 	
   times . 	
   	
    Selection 	
    We 	
   want 	
   to 	
   be 	
   open 	
   to 	
   all 	
   possibilities , 	
   not 	
   excluding 	
   any 	
   which 	
   way 	
   of 	
   communicating 	
   to 	
    our 	
   clients . 	
   Sticking 	
   to 	
   the 	
   way 	
   we 	
   operated 	
   so 	
   far , 	
   will 	
   never 	
   produce 	
   something 	
   new . 	
    Our 	
   company 	
   is 	
   ready 	
   for 	
   a 	
   new 	
   way 	
   of 	
   connecting . 	
    In 	
   my 	
   opinion 	
   the 	
   Visualization 	
   tool 	
   is 	
   very 	
   well 	
   suited 	
   to 	
   produce 	
   out-­‐of-­‐the-­‐box 	
   ideas , 	
    because 	
   it 	
   appeals 	
   to 	
   imagination 	
   and 	
   supports 	
   invention . 	
   It 	
   will 	
   help 	
   to 	
   create 	
   a 	
   picture 	
   of 	
    an 	
   ideal , 	
   without 	
   racing 	
   towards 	
   a 	
   result . 	
   It 	
   brings 	
   a 	
   creative 	
   pause 	
   full 	
   of 	
   limitless 	
   thinking 	
    into 	
   the 	
   process . 	
   	
    Application 	
    12 	
   clients 	
   will 	
   be 	
   invited 	
   to 	
   a 	
   1-­‐hour 	
   visualization 	
   session . 	
   The 	
   starting 	
   point 	
   will 	
   be 	
   the 	
    design 	
   criteria 	
   mentioned 	
   above . 	
   Furthermore 	
   there 	
   are 	
   no 	
   limits . 	
   Anything 	
   is 	
   possible . 	
    Newsletter , 	
   movie , 	
   webinar , 	
   dinner ? 	
   Shape 	
   your 	
   dreams . 	
    Each 	
   individual 	
   will 	
   be 	
   asked 	
   to 	
   make 	
   their 	
   own 	
   mood 	
   board / presentation / blog 	
   ( whatever 	
    suits 	
   them 	
   best ) 	
   using 	
   words , 	
   pictures , 	
   colours , 	
   shapes , 	
   materials , 	
   all 	
   provided 	
   or 	
   made 	
   on 	
    the 	
   spot . 	
   One 	
   does 	
   not 	
   have 	
   to 	
   be 	
   creative . 	
    In 	
   fact 	
   it 	
   is 	
   all 	
   about 	
   materialized 	
   visual 	
   thinking . 	
    In 	
   4 	
   groups 	
   of 	
   3 	
   they 	
   will 	
   present 	
   their 	
   outcome . 	
   	
    Insight 	
    For 	
   some 	
   people 	
   this 	
   way 	
   of 	
   ‘ working ’ 	
   is 	
   new . 	
   Before 	
   starting 	
   we 	
   have 	
   to 	
   remove 	
   barriers . 	
    That 	
   is , 	
   unfortunately , 	
   a 	
   waste 	
   of 	
   time . 	
   Not 	
   all 	
   business 	
   people 	
   are 	
   used 	
   to 	
   this 	
   fairly 	
   new 	
    and 	
   creative 	
   approach . 	
    Still 	
   we 	
   got 	
   some 	
   wonderful 	
   insights . 	
   Our 	
   clients 	
   seem 	
   to 	
   be 	
   fed 	
   up 	
   with 	
   newsletter-­‐ spamming . 	
   They 	
   want 	
   something 	
   totally 	
   different , 	
   something 	
   more 	
   appealing . 	
    They 	
   are 	
   definitely 	
   ready 	
   to 	
   see / hear 	
   something 	
   new . 	
  	
   	
    Approach 

 Although 	
   for 	
   some 	
   clients 	
   this 	
   was n’t 	
   the 	
   most 	
   comfortable 	
   way 	
   to 	
   help 	
   us , 	
   the 	
   outcome 	
   is 	
    very 	
   satisfying 	
   for 	
   our 	
   company . 	
   Now 	
   we 	
   know 	
   we 	
   have 	
   to 	
   aim 	
   for 	
   more 	
   original 	
   ways 	
   of 	
    communicating 	
   and 	
   can 	
   let 	
   go 	
   of 	
   the 	
   ‘ old ’ 	
   ones . 	
   What 	
   it 	
   is 	
   going 	
   to 	
   be , 	
   we 	
   do 	
   not 	
   know 	
   yet . 	
    Regular 	
   paper-­‐postman-­‐mail , 	
   colleagues 	
   bringing 	
   the 	
   news 	
   in 	
   person , 	
   a 	
   vlog , 	
   a 	
   party ? 	
   We 	
   are 	
    able 	
   to 	
   take 	
   the 	
   next 	
   step 	
   and 	
   serve 	
   our 	
   clients 	
   in 	
   the 	
   way(s ) 	
   best 	
   suited 	
   to 	
   them . 	
    Thanks 	
   to 	
   the 	
   Visualization 	
   tool , 	
   we 	
   were 	
   able 	
   to 	
   step 	
   away 	
   from 	
   old 	
   patterns 	
   and 	
   embrace 	
   a 	
    more 	
   innovative 	
   and 	
   maybe 	
   even 	
   somewhat 	
   rebellious 	
   client-­‐communication .
### Output: 