Challenge :     Many years ago , I was part of the New Business Development team at a large multi - nation   corporation that made cameras . While a proud camera brand , the company had seen better   days and I was part of a team that was tasked with providing potential ideas to invest in that   could change things around .     Selection :   I along with a few collogues spent 3 months deep diving trying to understand the company , the   market , and the customer and we put together a case . The day was appointed when we would   pitch to the executive team and the approach we all landed on was a power point presentation   ( ca n’t escape that ) but inspired by the tool of “ Story telling ” .   Why did we land on this   approach ? Because it was n’t about the numbers . It never is . We realized that if we ’ve been   given an opportunity to present , it must be done right and deliver the appropriate emotion .   Otherwise you might as well just e - mail a report over to the CEO .      Application :     We structured the story appropriately with a lot of video content - > Interviews and concept   description . We started with the “ What is ” state of affairs of the company backed with data   that showed the decline .   We had interview with a top sales person who delivered the message   that the products were n’t innovative / didn’t deliver what the customers wanted . So everything   was pretty dreary at this point . Then we showed how the market had developed and focused   on a few of our competitors , smaller guys who seemed to have increased market share . It was   important to focus on these little fellows because they were similar to us as also rans but they   seem to be doing something of late that ’s giving them a boost . Then we double clicked on   what ’s been working for these companies . The seeds of what we would present as the solution   was laid here . We then jumped into understanding the customer . We ran a 3 min video on the   persona , what his use cases were ( detailed workflow ) and what he valued . This also contained   information on how the changing market influenced this buyers buying decisions . This then set   the scene for our Product proposal . This was delivered as another 3 min video of the concept   ( finished end product and how it fit in beautifully in the life of the protagonist ) .      Insight :     It went down much better than a 50 page deck . All the supporting research was obviously part   of the deck . And what it did was kept the audience engaged and built a common understanding   of the proposed solution . That they decided not to go down the path was a different matter .      Approach :     Would I do things differently another time . I really do n’t think so . I just hope I will have the   resources , like I did this time , to work with a creative to build the visual ( video ) assets to tell the   story . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge :     Many years ago , I was part of the New Business Development team at a large multi - nation   corporation that made cameras . While a proud camera brand , the company had seen better   days and I was part of a team that was tasked with providing potential ideas to invest in that   could change things around .     Selection :   I along with a few collogues spent 3 months deep diving trying to understand the company , the   market , and the customer and we put together a case . The day was appointed when we would   pitch to the executive team and the approach we all landed on was a power point presentation   ( ca n’t escape that ) but inspired by the tool of “ Story telling ” .   Why did we land on this   approach ? Because it was n’t about the numbers . It never is . We realized that if we ’ve been   given an opportunity to present , it must be done right and deliver the appropriate emotion .   Otherwise you might as well just e - mail a report over to the CEO .      Application :     We structured the story appropriately with a lot of video content - > Interviews and concept   description . We started with the “ What is ” state of affairs of the company backed with data   that showed the decline .   We had interview with a top sales person who delivered the message   that the products were n’t innovative / didn’t deliver what the customers wanted . So everything   was pretty dreary at this point . Then we showed how the market had developed and focused   on a few of our competitors , smaller guys who seemed to have increased market share . It was   important to focus on these little fellows because they were similar to us as also rans but they   seem to be doing something of late that ’s giving them a boost . Then we double clicked on   what ’s been working for these companies . The seeds of what we would present as the solution   was laid here . We then jumped into understanding the customer . We ran a 3 min video on the   persona , what his use cases were ( detailed workflow ) and what he valued . This also contained   information on how the changing market influenced this buyers buying decisions . This then set   the scene for our Product proposal . This was delivered as another 3 min video of the concept   ( finished end product and how it fit in beautifully in the life of the protagonist ) .      Insight :     It went down much better than a 50 page deck . All the supporting research was obviously part   of the deck . And what it did was kept the audience engaged and built a common understanding   of the proposed solution . That they decided not to go down the path was a different matter .      Approach :     Would I do things differently another time . I really do n’t think so . I just hope I will have the   resources , like I did this time , to work with a creative to build the visual ( video ) assets to tell the   story .
### Output: 