DESIGN THINKING FINAL ASIGMENT 

 Rolando Martinez 

 1 .     CHALLENGE      It all started as a joke . My wife and I are Latinos living in the US . She is an English teacher ,   and I am a writer . We wanted to brainstorm about potential business ideas that could be   successful during quarantine times and that we could execute working from home .   We thought of online Spanish language classes for English - speaking Americans .   We wanted to brainstorm about potential business models , the main actors , and processes   needed , the flows of information and money among them , as well as the complexity level .    Ultimately , we wanted to evaluate if this type of business was something that we could   handle .     2 .     SELECTION     We chose the Visualization Tool , as explained in Week 1 of the Design Thinking for   Innovation by Angela Myer . We thought that it would be the best tool to gauge the   complexity levels and interconnect the different processes and information / money / content   flows . By visualizing the processes and relationships , we could also be able to think of   potential business model alternatives .     3 .     APPLICATION   We brainstormed the main topics and items that we should contemplate , from pricing to   type of students and their goals , using a black Sharpie and a white paper . While we were   brainstorming , I unconsciously tended just to write a list of words floating on the board ( See   Board 1 ) . It was when we started to interconnect them with arrows and use different colors   when we broke our verbal thinking process and realized that we had two new business   models and two potential targets .     Board 1 : 

 4 .     INSIGHT     Just when we were painting the money flows ( in pink color in Board 2 ) , we realize that   companies could be paying for individuals ' fee . So , we realized that we could have   companies , not individuals , as the primary target market . That led us to think that the   classes ' content would be quite different depending on the target .   Another learning popped up when we were painting the teaching material and manuals and   their relationship with the brand and the teachers . What if we just sell the teaching   materials , the courses , and not real teachers ' time ?   That was the a - ha moment : we were reproducing the business model that we were familiar   with from previous experiences , that is , selling real teachers ' time via Skype in one - on - one   classes . But we had uncovered different new alternatives , like selling pre - recorded teaching   classes to companies . The contents could be customized per industry , like “ Spanish for   Retailers ” o “ Spanish for the Hospitality Industry ” . We felt that this last option could be   more manageable for us and that we could do the entire process , from shooting the classes   to selling them to companies , from home .     Board 2 : 

 5 .     APPROACH     After the exercise , we realized that , as a writer and a teacher , we were more comfortable   writing words than drawing figures and images . Neither of us is good at drawing . But by not   getting out of our comfort zone , we were not able to escape from our verbal thinking mode .   It took us arrows and three colors to do it . 

 We decided that a better approach for next time will be Visualizing by making collages from   magazine clippings . That would liberate us from the pressure of drawing , and we could also   get inspiration from the pictures selected .   After understanding that the new business idea could work for us , we will do a proper full-   Design Thinking process , from the " What is " stage to the " What Works " stage . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Rolando Martinez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING FINAL ASIGMENT 

 Rolando Martinez 

 1 .     CHALLENGE      It all started as a joke . My wife and I are Latinos living in the US . She is an English teacher ,   and I am a writer . We wanted to brainstorm about potential business ideas that could be   successful during quarantine times and that we could execute working from home .   We thought of online Spanish language classes for English - speaking Americans .   We wanted to brainstorm about potential business models , the main actors , and processes   needed , the flows of information and money among them , as well as the complexity level .    Ultimately , we wanted to evaluate if this type of business was something that we could   handle .     2 .     SELECTION     We chose the Visualization Tool , as explained in Week 1 of the Design Thinking for   Innovation by Angela Myer . We thought that it would be the best tool to gauge the   complexity levels and interconnect the different processes and information / money / content   flows . By visualizing the processes and relationships , we could also be able to think of   potential business model alternatives .     3 .     APPLICATION   We brainstormed the main topics and items that we should contemplate , from pricing to   type of students and their goals , using a black Sharpie and a white paper . While we were   brainstorming , I unconsciously tended just to write a list of words floating on the board ( See   Board 1 ) . It was when we started to interconnect them with arrows and use different colors   when we broke our verbal thinking process and realized that we had two new business   models and two potential targets .     Board 1 : 

 4 .     INSIGHT     Just when we were painting the money flows ( in pink color in Board 2 ) , we realize that   companies could be paying for individuals ' fee . So , we realized that we could have   companies , not individuals , as the primary target market . That led us to think that the   classes ' content would be quite different depending on the target .   Another learning popped up when we were painting the teaching material and manuals and   their relationship with the brand and the teachers . What if we just sell the teaching   materials , the courses , and not real teachers ' time ?   That was the a - ha moment : we were reproducing the business model that we were familiar   with from previous experiences , that is , selling real teachers ' time via Skype in one - on - one   classes . But we had uncovered different new alternatives , like selling pre - recorded teaching   classes to companies . The contents could be customized per industry , like “ Spanish for   Retailers ” o “ Spanish for the Hospitality Industry ” . We felt that this last option could be   more manageable for us and that we could do the entire process , from shooting the classes   to selling them to companies , from home .     Board 2 : 

 5 .     APPROACH     After the exercise , we realized that , as a writer and a teacher , we were more comfortable   writing words than drawing figures and images . Neither of us is good at drawing . But by not   getting out of our comfort zone , we were not able to escape from our verbal thinking mode .   It took us arrows and three colors to do it . 

 We decided that a better approach for next time will be Visualizing by making collages from   magazine clippings . That would liberate us from the pressure of drawing , and we could also   get inspiration from the pictures selected .   After understanding that the new business idea could work for us , we will do a proper full-   Design Thinking process , from the " What is " stage to the " What Works " stage .
### Output: 