REFLECTION- STORYTELLING 

 CHALLENGE 

 The first tool I used was the tool of storytelling . It takes years to study 

 and pratice Design Thinking , but for some it is natural . A team of me and my friends started a venture called Little big Stories , and we were looking at how to essentially coach storytelling at Little Big Stories . There were various people trying to codify things and put them into decks , but it did n’t seem to be getting traction . We wanted to do something experiential , to give people the experience of developing and presenting a story in hopes they would become advocates of storytelling . We started doing events in many parts of Pune city in the state of Maharashtra , India . Tim Brown in his “ Change by Design ” book mentions the fact that “ we mostly rely on stories to put out ideas into context and give them meaning . Without a story , many ideas fade along the way , products do n’t succeed , brands fail , and people are forgotten . Stories and storytelling is what we create and do everyday . From telling your loved ones how was your day , to telling your project manager how to move forward with a project , everything we say needs to have a story behind , so it can be understood and remembered . 

 SELECTION 

 We initially got people to tell stories from their own lives . We wanted to take 

 people away from the professional mode of storytelling . We had this concern that people in Little Big Stories projects felt the work was so important they had to tell the stories a formal way . We deliberately got people telling stories about their lives , but coached them through a structured process on how to tell those stories . The idea was there would be a transference effect going back to their working life ; they ’d have this experience of how to develop a compelling story . It was a rewarding process because we had these events where people surprised themselves with how good a story they could tell , and we had this unforeseen effect that Little big stories people telling their life stories brought everyone together in a new way . It was like , I ’ve been working with you this whole time and I never knew that about you . It worked as a cultural bonding and was really gratifying . Stories can help activate a sense of purpose by really connecting 

 you to the person you ’re creating the product for . 

 APPLICATION 

 Through stories we move people , we convince them to support our 

 ideas , we encourage them to spread our message . We have developed many ways over the years on how to deliver our stories : from books to movies , to coffee - talks and social media ; storytelling is what sets us apart from other species and makes us human . Storytelling is fundamentally a subtractive medium . A good story is about reducing down to the essence . We can use the analogy of the stars . If you look at a sky full of stars , you ca n’t make sense of it . If you take a few stars , link them together and make a constellation , now you ’ve got a cool picture of a bear and that ’s memorable . It ’s the same with storytelling , you need to reduce it down to something essential that people can engage with . 

 INSIGHT For this reason , Brands rely so much on storytelling . As an example , in any perfume commercial , the viewer gets plunged into heavenly world in which one gets superpowers and can achieve anything . The brand tells a story about how the buyer feels and how their life will change if they buy the product . “ Stories reinforce the emotional reasons ” and that is why we remember , and we pass it on to other people . Stories are crucial for brands because they are a powerful tool to make a significant 

 impact . 

 We were trying to do education in disguise ; it was kind of sneaky . What seemed 

 really fun and human , actually had an education component . The surprise was the effect of the stories , it was like an exercise in people bringing their whole self to work , and everyone responded in a terrifically positive way . There ’s something really interesting happening in education . We tell ourselves a myth about beating creativity out of kids — that kids are really creative and by the time we become adults , we stop being creative . I do n’t think we beat it out of kids . I think it ’s more subtle , that kids abandon creativity because it does n’t give the quick reward other behaviors do . In the same way they abandon carrots because Cheetos are more fun , or they abandon wooden toys because Call of Duty is more fun . If you look at how the brain works , we ’re wired for rewards . Extrinsic rewards are attractive to kids , and creativity falls by the wayside because it ’s actually an intrinsic reward . 

 APPROACH 

 People should now recognize storytelling as a design discipline in its own 

 right . Even though storytelling is as old as time , it is still the most common activity we do every day . Therefore , this ability that makes us unique is at core of innovation process and problem solving , and hence the key element in Design Thinking . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION- STORYTELLING 

 CHALLENGE 

 The first tool I used was the tool of storytelling . It takes years to study 

 and pratice Design Thinking , but for some it is natural . A team of me and my friends started a venture called Little big Stories , and we were looking at how to essentially coach storytelling at Little Big Stories . There were various people trying to codify things and put them into decks , but it did n’t seem to be getting traction . We wanted to do something experiential , to give people the experience of developing and presenting a story in hopes they would become advocates of storytelling . We started doing events in many parts of Pune city in the state of Maharashtra , India . Tim Brown in his “ Change by Design ” book mentions the fact that “ we mostly rely on stories to put out ideas into context and give them meaning . Without a story , many ideas fade along the way , products do n’t succeed , brands fail , and people are forgotten . Stories and storytelling is what we create and do everyday . From telling your loved ones how was your day , to telling your project manager how to move forward with a project , everything we say needs to have a story behind , so it can be understood and remembered . 

 SELECTION 

 We initially got people to tell stories from their own lives . We wanted to take 

 people away from the professional mode of storytelling . We had this concern that people in Little Big Stories projects felt the work was so important they had to tell the stories a formal way . We deliberately got people telling stories about their lives , but coached them through a structured process on how to tell those stories . The idea was there would be a transference effect going back to their working life ; they ’d have this experience of how to develop a compelling story . It was a rewarding process because we had these events where people surprised themselves with how good a story they could tell , and we had this unforeseen effect that Little big stories people telling their life stories brought everyone together in a new way . It was like , I ’ve been working with you this whole time and I never knew that about you . It worked as a cultural bonding and was really gratifying . Stories can help activate a sense of purpose by really connecting 

 you to the person you ’re creating the product for . 

 APPLICATION 

 Through stories we move people , we convince them to support our 

 ideas , we encourage them to spread our message . We have developed many ways over the years on how to deliver our stories : from books to movies , to coffee - talks and social media ; storytelling is what sets us apart from other species and makes us human . Storytelling is fundamentally a subtractive medium . A good story is about reducing down to the essence . We can use the analogy of the stars . If you look at a sky full of stars , you ca n’t make sense of it . If you take a few stars , link them together and make a constellation , now you ’ve got a cool picture of a bear and that ’s memorable . It ’s the same with storytelling , you need to reduce it down to something essential that people can engage with . 

 INSIGHT For this reason , Brands rely so much on storytelling . As an example , in any perfume commercial , the viewer gets plunged into heavenly world in which one gets superpowers and can achieve anything . The brand tells a story about how the buyer feels and how their life will change if they buy the product . “ Stories reinforce the emotional reasons ” and that is why we remember , and we pass it on to other people . Stories are crucial for brands because they are a powerful tool to make a significant 

 impact . 

 We were trying to do education in disguise ; it was kind of sneaky . What seemed 

 really fun and human , actually had an education component . The surprise was the effect of the stories , it was like an exercise in people bringing their whole self to work , and everyone responded in a terrifically positive way . There ’s something really interesting happening in education . We tell ourselves a myth about beating creativity out of kids — that kids are really creative and by the time we become adults , we stop being creative . I do n’t think we beat it out of kids . I think it ’s more subtle , that kids abandon creativity because it does n’t give the quick reward other behaviors do . In the same way they abandon carrots because Cheetos are more fun , or they abandon wooden toys because Call of Duty is more fun . If you look at how the brain works , we ’re wired for rewards . Extrinsic rewards are attractive to kids , and creativity falls by the wayside because it ’s actually an intrinsic reward . 

 APPROACH 

 People should now recognize storytelling as a design discipline in its own 

 right . Even though storytelling is as old as time , it is still the most common activity we do every day . Therefore , this ability that makes us unique is at core of innovation process and problem solving , and hence the key element in Design Thinking .
### Output: 