Challenge 

 I am a Change Management specialist at a consultancy firm . My role is to manage change in different   kinds of projects , as system implementations , business transformation , process change , among others . I   work for all industries , from consumer goods to hospitals . 

 The most interesting part of my job is to analyse the impacts of the change in people , processes ,   tecnologies and the organization . When I do it , I understand that the impacts are different for some   groups of people ; some are more impacted , some are less impacted by the change . I call each group of   people audience . 

 Every change brings uncertainty to impacted people . Even if this change is intended to produce positive   results , it causes anxiety as it takes people off their confort zone . People may fear to loose control , may   be afraid to have less importance in the future state , may be concerned that they will not know what to   do in their daily activities or may feel that they are loosing something important , even if they do n't know   what . 

 A way to minimize anxiety and resistance to change is to understand people feelings and communicate   clearly the steps of change , its impacts , benefits and what is in it for everyone . 

 Selection 

 I selected storytelling as a design thinking tool that could help me in the change process . 

 Storytelling is a technique that allows us to transmit a message in an entertaining and accessible way ,   using examples and translating ideas into simple facts that our audience can capture and understand ,   and may reproduce to other people . 

 The reason why I have chosen it is because I use several communication tools along the change process   and I have read several cases where storytelling had brought success to improve commitment of   stakeholders . 

 Application 

 I decided to apply storytelling in a system implementation that would impact the work of all people in a   hospital . The complexity of the change is that every audience is impacted in a different way , so I needed   to engage with every audience , with different needs , expectations and concerns . 

 To create compelling stories , I identified some allies , at least one for each audience . I explained to them   the benefits of the system implementation and we did some simulation of the future state so they could   feel how it would work and impact them . 

 I asked them to tell me how the system could improve their work and some activities that would be   easier for them thanks to the system . They brought some real life examples that only impacted audience 

 could raise . Togheter we transformed this into stories . 

 I chose to use those stories in some short videos and written communication materials , like intranet and   project magazines . I also decided to use my allies to tell the stories , to leverage empathy throught the   identification process . 

 Insight 

 The results were awsome . Not only people felt closer to the project as they felt more confortable to ask   questions about future state . We did not have answers to all questions , but we were transparent about   it and we committed to come back with answers as soon as we had them . 

 Approach 

 Next time I will mobilize an ally network from the beggining and I will select more than one people from   each impacted audience so they can exchange examples and anticipate   other questions that may   appear along the change process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I am a Change Management specialist at a consultancy firm . My role is to manage change in different   kinds of projects , as system implementations , business transformation , process change , among others . I   work for all industries , from consumer goods to hospitals . 

 The most interesting part of my job is to analyse the impacts of the change in people , processes ,   tecnologies and the organization . When I do it , I understand that the impacts are different for some   groups of people ; some are more impacted , some are less impacted by the change . I call each group of   people audience . 

 Every change brings uncertainty to impacted people . Even if this change is intended to produce positive   results , it causes anxiety as it takes people off their confort zone . People may fear to loose control , may   be afraid to have less importance in the future state , may be concerned that they will not know what to   do in their daily activities or may feel that they are loosing something important , even if they do n't know   what . 

 A way to minimize anxiety and resistance to change is to understand people feelings and communicate   clearly the steps of change , its impacts , benefits and what is in it for everyone . 

 Selection 

 I selected storytelling as a design thinking tool that could help me in the change process . 

 Storytelling is a technique that allows us to transmit a message in an entertaining and accessible way ,   using examples and translating ideas into simple facts that our audience can capture and understand ,   and may reproduce to other people . 

 The reason why I have chosen it is because I use several communication tools along the change process   and I have read several cases where storytelling had brought success to improve commitment of   stakeholders . 

 Application 

 I decided to apply storytelling in a system implementation that would impact the work of all people in a   hospital . The complexity of the change is that every audience is impacted in a different way , so I needed   to engage with every audience , with different needs , expectations and concerns . 

 To create compelling stories , I identified some allies , at least one for each audience . I explained to them   the benefits of the system implementation and we did some simulation of the future state so they could   feel how it would work and impact them . 

 I asked them to tell me how the system could improve their work and some activities that would be   easier for them thanks to the system . They brought some real life examples that only impacted audience 

 could raise . Togheter we transformed this into stories . 

 I chose to use those stories in some short videos and written communication materials , like intranet and   project magazines . I also decided to use my allies to tell the stories , to leverage empathy throught the   identification process . 

 Insight 

 The results were awsome . Not only people felt closer to the project as they felt more confortable to ask   questions about future state . We did not have answers to all questions , but we were transparent about   it and we committed to come back with answers as soon as we had them . 

 Approach 

 Next time I will mobilize an ally network from the beggining and I will select more than one people from   each impacted audience so they can exchange examples and anticipate   other questions that may   appear along the change process .
### Output: 