DESIGN THINKING FOR BUSINESS INNOVATION 

 REFLECTION 

 STUDENT : Selene Rodriguez 

 DESIGN TOOL APPLIED – LEARNING LAUNCH 

 Challenge 

 As a university student in the business creation and development degree , I constantly see the need   to generate alternative solutions to existing problems , or market opportunities detected as part of   trends in the environment . Generally , in work teams , we use different approaches , such as social ,   environmental and , of course , economic . The objective pursued in the design subjects that I have   had the opportunity to take is the generation of innovative solutions through the design thinking   methodology , seeking to connect the true needs and deep motivations of users with the ideas and   solutions proposed , guaranteeing that Through the use of various tools that we are following the   right path and that the generated solution , which will be transformed into a tangible product or   service , really adds value and is functional for our end users ( we use a user - centered approach ) . 

 During an immersion block , the challenge presented by the academy consisted of detecting a large- scale problem and generating a high - impact solution for said situation . Through a 6 - month process ,   we had the opportunity to generate a viable , scalable , and high - impact business model , having as   its guiding principle the problem analyzed . 

 Although the process carried out was long and we had the opportunity to apply various design tools ,   including those presented in this course ; I consider that one of the most relevant was the one   referring to the validation process , presented as Launching Learning . In this sense , it is important to   mention that the problem detected refers to the situation of unemployment and remote work   driven by the COVID-19 pandemic ; Market trends showed the increase and permanence of the   remote work modality , in addition to the potential growth of users interested in working at their   own pace as freelancers . 

 Selection 

 After a process of discovery and deep analysis of the market needs ( of the client and potential user ,   defined as two profiles with totally different motivations ) and once we obtained relevant and quality   information that served as a basis for generating ideas for solution to the problem , my team and I   decided that the most appropriate thing would be to carry out a dynamic of idea validation through   the generation of low - fidelity prototypes , with the aim of presenting them to the potential user   ( described in detail through the use of ethnographic tools and achieving segmenting our two main   users , since the project was about a mobile application for the provision of technical and   professional services through a “ shared economy ” business model ) . 

 The objective of implementing the strategy , as mentioned in the videos of this course , lies in the   need to test the efficiency and acceptance of the platform proposed as a solution to the problem , 

 in addition to obtaining in - depth feedback on user interaction . with the elements presented in the   application , but above all , to obtain information that disapproves of the use of it and will give us a   more realistic approach about what the client wants and needs , providing us with a clearer guide   for the modification of the proposed solution . In general , this tool worked as a fast and cheap means   to validate the efficiency of the solution , as well as the level of user involvement with it . 

 Application 

 As part of the application process , the team and I designed a series of pretotypes and a working low- fidelity prototype with the resources at our fingertips . Through this design we were able to provide   potential users and clients with a close perspective of what the proposed application would offer to   satisfy the problem of hiring and obtaining professional jobs ( according to the objective of each   user ) . Through the resources and elements available , we had the opportunity to create a demo of   the application quickly and visually with the most relevant basic functions and we provided access   to various users ( considered within our target market ) to interact with it and provide feedback based   on your experience and expectations of use . 

 Insight 

 In this step of the process , we try to discover in an objective and punctual way what wows and what   Works for our users . Through the interaction with the presented prototype , we obtained relevant   and common information that provided us with elements to pivot the original idea . 

 The most important insight we obtained is about the importance for the user of having a system of   references and opinions of other clients who have already received a service from a certain   professional , registered on the platform . The prototype presented presents a range of evaluation of   the experience in a general range of five stars , however for the users ( potential clients ) it was   important to add specific criteria that could be visible to determine which professional profile would   be more suitable to their needs ; for example , certain relevant factors were added such as : cost ,   time , quality of service , friendliness of the freelancer , communication , among others that are highly   relevant when making a decision . Thus , the visualization of the qualifications in each element   separately provides the user with a better knowledge of the professional to be hired , providing the   opportunity to " judge and select " according to their priorities or specific needs . 

 Approach 

 The design thinking process used to generate solutions in this challenge was really complete and   very useful in order to fully satisfy the needs of the end user , also guaranteeing the viability of the   project in terms of the business model and the financial model required as part of the projections   and growth potential of the same . 

 The tool used allowed us to reflect and rethink about the first idea generated to solve the problem .   The construction of a low - fidelity prototype allowed us to obtain quality information quickly and 

 cheaply and allowed us to generate appropriate modifications that allowed us to satisfy the wishes   of the user without having to invest too much time and money in an idea whose feasibility was   practically unknown . The use of design thinking tools ( in general ) analyzed during the course , as well   as their presentation through specific cases allowed me to obtain a broader and more precise   perspective of the importance of carrying out user - centered thinking and design processes to   guarantee the generation of solutions that truly meet the wishes and needs of a specific client or   group of clients . Something that I will definitely do differently in future idea generation processes is   the application of the 4 questions analyzed : What is , What if , What Wows and What Works , in order   to use a specific methodology that allows guiding the generation of solutions of a An adequate and   functional way , which will definitely be useful for the development of new projects and work with   multidisciplinary teams that contribute different points of view and enrich the final result of the   process . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Selene Rodriguez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: DESIGN THINKING FOR BUSINESS INNOVATION 

 REFLECTION 

 STUDENT : Selene Rodriguez 

 DESIGN TOOL APPLIED – LEARNING LAUNCH 

 Challenge 

 As a university student in the business creation and development degree , I constantly see the need   to generate alternative solutions to existing problems , or market opportunities detected as part of   trends in the environment . Generally , in work teams , we use different approaches , such as social ,   environmental and , of course , economic . The objective pursued in the design subjects that I have   had the opportunity to take is the generation of innovative solutions through the design thinking   methodology , seeking to connect the true needs and deep motivations of users with the ideas and   solutions proposed , guaranteeing that Through the use of various tools that we are following the   right path and that the generated solution , which will be transformed into a tangible product or   service , really adds value and is functional for our end users ( we use a user - centered approach ) . 

 During an immersion block , the challenge presented by the academy consisted of detecting a large- scale problem and generating a high - impact solution for said situation . Through a 6 - month process ,   we had the opportunity to generate a viable , scalable , and high - impact business model , having as   its guiding principle the problem analyzed . 

 Although the process carried out was long and we had the opportunity to apply various design tools ,   including those presented in this course ; I consider that one of the most relevant was the one   referring to the validation process , presented as Launching Learning . In this sense , it is important to   mention that the problem detected refers to the situation of unemployment and remote work   driven by the COVID-19 pandemic ; Market trends showed the increase and permanence of the   remote work modality , in addition to the potential growth of users interested in working at their   own pace as freelancers . 

 Selection 

 After a process of discovery and deep analysis of the market needs ( of the client and potential user ,   defined as two profiles with totally different motivations ) and once we obtained relevant and quality   information that served as a basis for generating ideas for solution to the problem , my team and I   decided that the most appropriate thing would be to carry out a dynamic of idea validation through   the generation of low - fidelity prototypes , with the aim of presenting them to the potential user   ( described in detail through the use of ethnographic tools and achieving segmenting our two main   users , since the project was about a mobile application for the provision of technical and   professional services through a “ shared economy ” business model ) . 

 The objective of implementing the strategy , as mentioned in the videos of this course , lies in the   need to test the efficiency and acceptance of the platform proposed as a solution to the problem , 

 in addition to obtaining in - depth feedback on user interaction . with the elements presented in the   application , but above all , to obtain information that disapproves of the use of it and will give us a   more realistic approach about what the client wants and needs , providing us with a clearer guide   for the modification of the proposed solution . In general , this tool worked as a fast and cheap means   to validate the efficiency of the solution , as well as the level of user involvement with it . 

 Application 

 As part of the application process , the team and I designed a series of pretotypes and a working low- fidelity prototype with the resources at our fingertips . Through this design we were able to provide   potential users and clients with a close perspective of what the proposed application would offer to   satisfy the problem of hiring and obtaining professional jobs ( according to the objective of each   user ) . Through the resources and elements available , we had the opportunity to create a demo of   the application quickly and visually with the most relevant basic functions and we provided access   to various users ( considered within our target market ) to interact with it and provide feedback based   on your experience and expectations of use . 

 Insight 

 In this step of the process , we try to discover in an objective and punctual way what wows and what   Works for our users . Through the interaction with the presented prototype , we obtained relevant   and common information that provided us with elements to pivot the original idea . 

 The most important insight we obtained is about the importance for the user of having a system of   references and opinions of other clients who have already received a service from a certain   professional , registered on the platform . The prototype presented presents a range of evaluation of   the experience in a general range of five stars , however for the users ( potential clients ) it was   important to add specific criteria that could be visible to determine which professional profile would   be more suitable to their needs ; for example , certain relevant factors were added such as : cost ,   time , quality of service , friendliness of the freelancer , communication , among others that are highly   relevant when making a decision . Thus , the visualization of the qualifications in each element   separately provides the user with a better knowledge of the professional to be hired , providing the   opportunity to " judge and select " according to their priorities or specific needs . 

 Approach 

 The design thinking process used to generate solutions in this challenge was really complete and   very useful in order to fully satisfy the needs of the end user , also guaranteeing the viability of the   project in terms of the business model and the financial model required as part of the projections   and growth potential of the same . 

 The tool used allowed us to reflect and rethink about the first idea generated to solve the problem .   The construction of a low - fidelity prototype allowed us to obtain quality information quickly and 

 cheaply and allowed us to generate appropriate modifications that allowed us to satisfy the wishes   of the user without having to invest too much time and money in an idea whose feasibility was   practically unknown . The use of design thinking tools ( in general ) analyzed during the course , as well   as their presentation through specific cases allowed me to obtain a broader and more precise   perspective of the importance of carrying out user - centered thinking and design processes to   guarantee the generation of solutions that truly meet the wishes and needs of a specific client or   group of clients . Something that I will definitely do differently in future idea generation processes is   the application of the 4 questions analyzed : What is , What if , What Wows and What Works , in order   to use a specific methodology that allows guiding the generation of solutions of a An adequate and   functional way , which will definitely be useful for the development of new projects and work with   multidisciplinary teams that contribute different points of view and enrich the final result of the   process .
### Output: 