Assignment 

 Increasing University Admissions 

 Challenge : 

 The challenge at hand is to increase the number of applicants applying for   admission at this University this year . I am a part of a 5 membered team which   looks after the admissions and recruitments department . Keeping the current   COVID-19 situation and it ’s economic impacts in mind , it will not be easy for many   students to apply to universities therefore we will have to redesign our marketing   tactics to sustain the universities expenses amid increasing inflation by increasing   the number of upcoming students . 

 Selection : 

 Keeping the challenge in mind and after very careful consideration of the tools   available to us , our team has mutually decided on the “ Learning Launch ” tool .   Learning Launch fits perfectly for our situation because Learning Launch basically   means fast and cheap experiments . Due to the time constraint and a specific   budget allocated , learning launch will do just fine . 

 Application : 

 For the first learning launch , we decided to completely redesign our scholarship   program . As we wanted quick and inexpensive experiments , the University   officials approved and had liked it very much . The new Scholarship Program   introduced comprises of 50 reserved seats for 100 % Scholarship , 40 seats   reserved for up to 80 % scholarship , and 50 seats reserved for 30 % till 60 %   scholarships . And on top of that , all scholarships awarded will be either on merit   basis or on need basis . This program turned out be a total success as the number   of students applied for admissions increased by 30 % and those 30 % candidates   applied for a scholarship . 

 The second Learning Launch , we focused on was reinvesting the capital . Since the   university is currently closed due to the current pandemic situation , a lot of   money is saved on the utility bills . By investing that money into social media   marketing and maintaining a strong social media presence using the learning   launch tool , it can be very insightful and efficient . After successful implementation   of the tool , it was seen that most high school students who were interested in   getting an admission at the university were more from the Instagram and   Facebook campaign and less from the LinkedIn and twitter campaign . After a   careful consideration these results , the second part of the campaign was only   launched on Facebook and Instagram with capital reinvested in these two   platforms instead of the other two . 

 Insight : 

 In this current situation , learning launch was the ideal tool to apply as our team   needed to try and test out new ideas and see if they would work . We created a   hypothesis and then tested on it not keeping in mind the we would most   necessarily be succeeding in it because learning launch is all about try and testing   ideas , fast and cheap whether or not it meant success . 

 Approach : 

 Given the same tools next time , me and team would still go for Learning Launch .   Firstly because we needed quick and affordable experiments therefore learning   launch gives us that opportunity . Secondly we wanted to the reflect insight gained   and for that once again learning launch is the best alternative . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Assignment 

 Increasing University Admissions 

 Challenge : 

 The challenge at hand is to increase the number of applicants applying for   admission at this University this year . I am a part of a 5 membered team which   looks after the admissions and recruitments department . Keeping the current   COVID-19 situation and it ’s economic impacts in mind , it will not be easy for many   students to apply to universities therefore we will have to redesign our marketing   tactics to sustain the universities expenses amid increasing inflation by increasing   the number of upcoming students . 

 Selection : 

 Keeping the challenge in mind and after very careful consideration of the tools   available to us , our team has mutually decided on the “ Learning Launch ” tool .   Learning Launch fits perfectly for our situation because Learning Launch basically   means fast and cheap experiments . Due to the time constraint and a specific   budget allocated , learning launch will do just fine . 

 Application : 

 For the first learning launch , we decided to completely redesign our scholarship   program . As we wanted quick and inexpensive experiments , the University   officials approved and had liked it very much . The new Scholarship Program   introduced comprises of 50 reserved seats for 100 % Scholarship , 40 seats   reserved for up to 80 % scholarship , and 50 seats reserved for 30 % till 60 %   scholarships . And on top of that , all scholarships awarded will be either on merit   basis or on need basis . This program turned out be a total success as the number   of students applied for admissions increased by 30 % and those 30 % candidates   applied for a scholarship . 

 The second Learning Launch , we focused on was reinvesting the capital . Since the   university is currently closed due to the current pandemic situation , a lot of   money is saved on the utility bills . By investing that money into social media   marketing and maintaining a strong social media presence using the learning   launch tool , it can be very insightful and efficient . After successful implementation   of the tool , it was seen that most high school students who were interested in   getting an admission at the university were more from the Instagram and   Facebook campaign and less from the LinkedIn and twitter campaign . After a   careful consideration these results , the second part of the campaign was only   launched on Facebook and Instagram with capital reinvested in these two   platforms instead of the other two . 

 Insight : 

 In this current situation , learning launch was the ideal tool to apply as our team   needed to try and test out new ideas and see if they would work . We created a   hypothesis and then tested on it not keeping in mind the we would most   necessarily be succeeding in it because learning launch is all about try and testing   ideas , fast and cheap whether or not it meant success . 

 Approach : 

 Given the same tools next time , me and team would still go for Learning Launch .   Firstly because we needed quick and affordable experiments therefore learning   launch gives us that opportunity . Secondly we wanted to the reflect insight gained   and for that once again learning launch is the best alternative .
### Output: 