Challenge and selection : 

 The craft beer company is in search of an innovative product to expand its market and be able   to access a loan from the government for the growth of the company . It has been detected as a   business opportunity that a large part of people prefer light beers ( less bitter beers ) , anything   that is not the strength of the company , which is why you want to make an investment to start   accessing this market . There is a call for quality , you must have a product with a differentiating   value in the market . A survey of about 200 people is carried out on what to expect in a beer ,   various aspects from the image to the taste and price . This is to identify the possible need of   people and the possible opportunities of our product . Based on this , a study is made on the   possible combinations for the product and a pilot test program . 

 Request : 

 With the data collected , pilot tests were carried out following the observations given by the   clients . A representative rate of 20 people was taken , with whom the product was tasted and   gave us feedback . These feedbacks provide us with more specific information on the profile of   people who prefer this type of beer . With these observations , raw materials will be changed ,   which will change the properties of the product and will approach the feedback of the   respondents . We must carry out 3 cycles of tests until we reach a quality product , we must   consider that these cycles lasted around a month and a half , therefore , performing these tests   focused on the information collected and the various observations of the studies also save us of   money , time . 

 Learning launch 

 The main knowledge acquired was the development of a product where the client participates ,   it can be a very productive and significant process , with the present idea of the objective and   research on how to reach that objective . Surveys and market research are sometimes not   necessary to fully understand the customer ; When a closer relationship with the customer is   established , the prototype development process takes on another meaning , and the people   involved in this process contribute important points of view that people directly related to the   company pass on due to biases . 

 For the future , I think it would be useful in addition to implementing the learning launch ,   additionally it would be enriching to use mind mapping in interviews with people , since this tool   provides other information that can help us identify needs of our consumers , and with this a   more specific market study could be used and with more focused questions to provide more   information . If this type of tool is carried out before using market studies , consider that these   will give more information and will develop more surveys . 

 Learning Launch is a tool that has worked perfectly for us in our product development , the more   focused our learning is , the faster and cheaper the process will be , so it is important to   implement complementary activities that lead us to these expected results . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and selection : 

 The craft beer company is in search of an innovative product to expand its market and be able   to access a loan from the government for the growth of the company . It has been detected as a   business opportunity that a large part of people prefer light beers ( less bitter beers ) , anything   that is not the strength of the company , which is why you want to make an investment to start   accessing this market . There is a call for quality , you must have a product with a differentiating   value in the market . A survey of about 200 people is carried out on what to expect in a beer ,   various aspects from the image to the taste and price . This is to identify the possible need of   people and the possible opportunities of our product . Based on this , a study is made on the   possible combinations for the product and a pilot test program . 

 Request : 

 With the data collected , pilot tests were carried out following the observations given by the   clients . A representative rate of 20 people was taken , with whom the product was tasted and   gave us feedback . These feedbacks provide us with more specific information on the profile of   people who prefer this type of beer . With these observations , raw materials will be changed ,   which will change the properties of the product and will approach the feedback of the   respondents . We must carry out 3 cycles of tests until we reach a quality product , we must   consider that these cycles lasted around a month and a half , therefore , performing these tests   focused on the information collected and the various observations of the studies also save us of   money , time . 

 Learning launch 

 The main knowledge acquired was the development of a product where the client participates ,   it can be a very productive and significant process , with the present idea of the objective and   research on how to reach that objective . Surveys and market research are sometimes not   necessary to fully understand the customer ; When a closer relationship with the customer is   established , the prototype development process takes on another meaning , and the people   involved in this process contribute important points of view that people directly related to the   company pass on due to biases . 

 For the future , I think it would be useful in addition to implementing the learning launch ,   additionally it would be enriching to use mind mapping in interviews with people , since this tool   provides other information that can help us identify needs of our consumers , and with this a   more specific market study could be used and with more focused questions to provide more   information . If this type of tool is carried out before using market studies , consider that these   will give more information and will develop more surveys . 

 Learning Launch is a tool that has worked perfectly for us in our product development , the more   focused our learning is , the faster and cheaper the process will be , so it is important to   implement complementary activities that lead us to these expected results .
### Output: 