21.11.16 

 Dear 	
   Peer 	
   Reviewers , 	
   	
    My 	
   assignment 	
   starts 	
   from 	
   my 	
   Week 	
   1 	
   thread 	
   “ Disruptive 	
   vs. 	
   Incremental ” . 	
  	
   	
    It ’s 	
   an 	
   outline 	
   of 	
   how 	
   I 	
   would 	
   set 	
   a 	
   design 	
   thinking 	
   process 	
   to 	
   find 	
   solutions 	
   to 	
   mitigate 	
   the 	
   tourism 	
    challenge 	
   on 	
   the 	
   coastal 	
   region 	
   of 	
   the 	
   city 	
   of 	
   Rimini . 	
   Application , 	
   insights 	
   and 	
   approach 	
   are 	
   “ fiction ” . 	
   	
    Cheers , 	
   Omar 	
   Vulpinari 	
   	
   	
    — CHALLENGE — 	
   	
    I 'm 	
   from 	
   Rimini , 	
   the 	
   most 	
   popular 	
   Italian 	
   seaside 	
   town 	
   spread 	
   along 	
   34 	
   kilometres 	
   of 	
   Adriatic 	
   Sea 	
    coastline . 	
   From 	
   the 	
   60s 	
   to 	
   the 	
   90s 	
   Rimini 	
   boomed 	
   on 	
   beach 	
   resort 	
   tourism : 	
   sun 	
   and 	
   sand , 	
   beach 	
    sports , 	
   discotechs , 	
   concerts , 	
   fun 	
   parks , 	
   bars , 	
   restaurants , 	
   shops 	
   and 	
   millions 	
   of 	
   visitors 	
   each 	
   summer . 	
    Today 	
   it 	
   has 	
   a 	
   population 	
   of 	
   120.000 	
   and 	
   6 	
   million 	
   visitors 	
   ( mostly 	
   from 	
   Southern 	
   and 	
   Eastern 	
   Europe 	
    and 	
   Russia ) 	
   during 	
   the 	
   summer 	
   but 	
   trendier 	
   locations , 	
   low-­‐cost 	
   flights 	
   to 	
   more 	
   exotic 	
   places , 	
   a 	
    polluted 	
   sea 	
   environment , 	
   and 	
   the 	
   general 	
   economic 	
   crisis 	
   are 	
   killing 	
   the 	
   region ’s 	
   central 	
   economy . 	
    Incremental 	
   innovations 	
   via 	
   design 	
   thinking 	
   have 	
   not 	
   been 	
   effective 	
   so 	
   far . 	
  	
   	
    Lonely 	
   Planet ’s 	
   online 	
   introduction 	
   to 	
   Rimini 	
   goes … 	
   “ Roman 	
   relics , 	
   jam-­‐packed 	
   beaches , 	
   hedonistic 	
    nightclubs 	
   and 	
   the 	
   memory 	
   of 	
   film 	
   director 	
   and 	
   native 	
   son 	
   Federico 	
   Fellini 	
   make 	
   sometimes 	
   awkward 	
    bedfellows 	
   in 	
   seaside 	
   Rimini . 	
   Although 	
   there 's 	
   been 	
   a 	
   settlement 	
   here 	
   for 	
   over 	
   2000 	
   years , 	
   Rimini 's 	
    coast 	
   was 	
   just 	
   sand 	
   dunes 	
   until 	
   1843 , 	
   when 	
   the 	
   first 	
   bathing 	
   establishments 	
   took 	
   root 	
   next 	
   to 	
   the 	
    ebbing 	
   Adriatic . 	
   The 	
   beach 	
   huts 	
   gradually 	
   morphed 	
   into 	
   a 	
   megaresort 	
   that 	
   was 	
   sequestered 	
   by 	
   a 	
   huge 	
    nightclub 	
   scene 	
   in 	
   the 	
   1990s . 	
   Despite 	
   some 	
   interesting 	
   history , 	
   Fellini-­‐esque 	
   movie 	
   memorabilia 	
   and 	
   a 	
    decent 	
   food 	
   culture , 	
   95 % 	
   of 	
   Rimini 's 	
   visitors 	
   come 	
   for 	
   its 	
   long , 	
   boisterous , 	
   sometimes 	
   tacky 	
    beachfront . 	
    Once 	
   a 	
   thriving 	
   Latin 	
   colony 	
   known 	
   as 	
   Ariminum , 	
   Rimini 	
   changed 	
   hands 	
   like 	
   a 	
   well-­‐worn 	
   library 	
   book 	
    in 	
   the 	
   Middle 	
   Ages 	
   when 	
   periods 	
   of 	
   Byzantine , 	
   Lombard 	
   and 	
   Papal 	
   rule 	
   culminated 	
   in 	
   the 	
   roguish 	
    reign 	
   of 	
   Sigismondo 	
   Malatesta 	
   in 	
   the 	
   15th 	
   century . 	
   But 	
   the 	
   worst 	
   was 	
   to 	
   come . 	
   Rimini 	
   got 	
   whacked 	
    more 	
   than 	
   any 	
   other 	
   Italian 	
   city 	
   during 	
   WWII , 	
   when 	
   bombing 	
   raids 	
   were 	
   followed 	
   by 	
   the 	
   brutal 	
   ' Battle 	
    of 	
   Rimini ' , 	
   during 	
   which 	
   an 	
   estimated 	
   1.5 	
   million 	
   rounds 	
   of 	
   Allied 	
   ammunition 	
   were 	
   fired 	
   on 	
   the 	
    German-­‐occupied 	
   city . ” 	
   	
    How 	
   can 	
   we 	
   apply 	
   design 	
   thinking 	
   to 	
   this 	
   wicked 	
   problem 	
   to 	
   find 	
   the 	
   needed 	
   DISRUPTIVE 	
   solutions 	
   to 	
    avoid 	
   the 	
   total 	
   erosion 	
   of 	
   the 	
   region 's 	
   economy ? 	
   	
   	
    — SELECTION — 	
   	
    The 	
   tool 	
   I 	
   select 	
   is 	
   Visualisation , 	
   which 	
   is 	
   very 	
   effective 	
   in 	
   revealing 	
   unarticulated 	
   user 	
   needs 	
   during 	
    the 	
   user-­‐research 	
   phase , 	
   in 	
   visualizing 	
   napkin 	
   pitches , 	
   and 	
   aligning 	
   all 	
   actors 	
   during 	
   the 	
   problem-­‐ framing 	
   and 	
   ideation / brainstorming 	
   phases . 	
  	
    Visualisation 	
   uses 	
   simple 	
   drawings 	
   to 	
   represent 	
   thoughts 	
   and 	
   ideas . 	
   Drawing 	
   activates 	
   different 	
   parts 	
    of 	
   the 	
   brain 	
   compared 	
   to 	
   verbalization , 	
   therefore 	
   augmenting 	
   creativity . 	
  	
    During 	
   brainstorming 	
   and 	
   napkin 	
   pitching 	
   images 	
   also 	
   help 	
   to 	
   bridge 	
   the 	
   gap 	
   between 	
   who 	
   is 	
    communicating 	
   and 	
   who 	
   is 	
   interpreting 	
   the 	
   message 	
   communicated : 	
   a 	
   verbal 	
   message 	
   can 	
   be 	
   easily 	
    misinterpreted 	
   while 	
   a 	
   simple 	
   and 	
   clear 	
   image 	
   can not . 	
   	
   	
    — APPLICATION — 	
   	
    An 	
   important 	
   application 	
   of 	
   visualisation 	
   in 	
   this 	
   challenge 	
   could 	
   be 	
   during 	
   the 	
   What 	
   Is 	
   / 	
   What 	
   If 

 phases 	
   where 	
   we 	
   reveal 	
   and 	
   collect 	
   unarticulated 	
   user 	
   needs , 	
   generate 	
   insights 	
   and 	
   create 	
   napkin 	
    pitches . 	
  	
    I 	
   would 	
   use 	
   visualisation 	
   most 	
   effectively 	
   during 	
   user-­‐research 	
   interacting 	
   with 	
   all 	
   key 	
   stakeholders : 	
    tourists , 	
   operators 	
   that 	
   offer 	
   tourist 	
   services , 	
   locals 	
   that 	
   do 	
   not 	
   offer 	
   tourist 	
   services 	
   but 	
   are 	
   impacted 	
    by 	
   the 	
   tourists , 	
   tourists 	
   of 	
   rival 	
   locations ) . 	
   I 	
   would 	
   ask 	
   the 	
   tourists 	
   to 	
   make 	
   an 	
   end-­‐to-­‐end 	
   visual 	
   diary 	
    of 	
   their 	
   vacation 	
   experience , 	
   while 	
   I 	
   would 	
   ask 	
   the 	
   non-­‐tourists 	
   to 	
   make 	
   a 	
   visual 	
   diary 	
   of 	
   their 	
   daily 	
    relations 	
   related 	
   to 	
   tourism / tourists 	
   in 	
   Rimini . 	
   Finally 	
   I 	
   would 	
   ask 	
   the 	
   users 	
   to 	
   walk 	
   me 	
   through 	
   their 	
    diaries . 	
   An 	
   analysis 	
   of 	
   these 	
   visual 	
   and 	
   verbal 	
   experiences 	
   would 	
   lead 	
   to 	
   unarticulated 	
   needs . 	
   	
   	
    — INSIGHTS — 	
   	
    Tourists 	
   clearly 	
   evidence 	
   the 	
   very 	
   convenient 	
   cost / offer 	
   balance . 	
   They 	
   all 	
   refer 	
   however 	
   that 	
   the 	
    quality 	
   of 	
   the 	
   seawater 	
   is 	
   much 	
   better 	
   in 	
   many 	
   other 	
   places 	
   that 	
   can 	
   be 	
   reached 	
   when 	
   they 	
   have 	
   a 	
    slightly 	
   higher 	
   budget 	
   and 	
   a 	
   little 	
   more 	
   vacation 	
   time . 	
  	
    Insight : 	
   Rimini 	
   can not 	
   change 	
   the 	
   overall 	
   conditions 	
   of 	
   the 	
   Adriatic 	
   Sea . 	
   How 	
   can 	
   it 	
   explore 	
   creating 	
    local 	
   and 	
   environmentally 	
   low-­‐impact 	
   human-­‐made 	
   alternatives ? 	
   	
    Tourists 	
   of 	
   rival 	
   locations 	
   refer 	
   that 	
   Italy 	
   has 	
   an 	
   extraordinary 	
   art / history 	
   appeal 	
   but 	
   that 	
   Rimini 	
   is 	
    disconnected 	
   from 	
   this 	
   type 	
   of 	
   experience 	
   because 	
   it 	
   was 	
   almost 	
   totally 	
   destroyed 	
   during 	
   the 	
   war , 	
   so 	
    they 	
   might 	
   as 	
   well 	
   go 	
   to 	
   Greece 	
   or 	
   even 	
   more 	
   exotic 	
   or 	
   trendier 	
   places 	
   where 	
   the 	
   beach 	
   resort 	
    experience 	
   is 	
   much 	
   better … 	
    Insight : 	
   Rimini 	
   has 	
   an 	
   international 	
   airport 	
   that 	
   is 	
   unfortunately 	
   literally 	
   inoperative . 	
   How 	
   can 	
   it 	
    become 	
   the 	
   needed 	
   hub 	
   to 	
   conveniently 	
   connect 	
   visitors 	
   with 	
   daily 	
   round 	
   trips 	
   to 	
   the 	
   unique 	
   art 	
   and 	
    history 	
   attractions 	
   of 	
   Rome , 	
   Florence , 	
   Naples 	
   and 	
   Venice ? 	
   	
    Operators 	
   that 	
   offer 	
   tourist 	
   services 	
   ( hotels , 	
   beach 	
   attendants , 	
   restaurants , 	
   discos , 	
   bars , 	
   taxis , 	
   etc . ) 	
    all 	
   feel 	
   that 	
   they 	
   are 	
   “ alone ” . 	
   They 	
   feel 	
   that 	
   all 	
   the 	
   forces 	
   at 	
   play 	
   are 	
   not 	
   synched 	
   and 	
   that 	
   trade 	
    associations 	
   and 	
   local 	
   and 	
   national 	
   governance 	
   should 	
   help 	
   to 	
   network , 	
   coordinate 	
   and 	
   facilitate . 	
    Insight : 	
   Rimini 	
   has 	
   6 	
   million 	
   visitors 	
   a 	
   year . 	
   How 	
   can 	
   this 	
   great 	
   human 	
   capital 	
   bring 	
   creativity , 	
   fresh 	
    quality 	
   knowledge 	
   and 	
   international 	
   networking 	
   advantages ? 	
  	
   	
    Locals 	
   strongly 	
   feel 	
   the 	
   impact 	
   of 	
   6 	
   million 	
   visitors 	
   mostly 	
   in 	
   the 	
   negative 	
   terms 	
   of 	
   traffic 	
   density , 	
    smog 	
   and 	
   delinquency . 	
   Only 	
   the 	
   under-­‐30-­‐year-­‐olds 	
   appreciate 	
   the 	
   abundance 	
   of 	
   cultural 	
   events 	
   the 	
    tourism 	
   offering 	
   also 	
   makes 	
   available 	
   for 	
   them . 	
  	
  	
  	
  	
    Insight : 	
   How 	
   can 	
   the 	
   under-­‐30-­‐year-­‐olds 	
   become 	
   “ ambassadors ” 	
   of 	
   Rimini 	
   in 	
   order 	
   to 	
   create 	
   a 	
   new 	
    bonding 	
   between 	
   Rimini ’s 	
   over-­‐30-­‐year-­‐olds 	
   and 	
   the 	
   city ’s 	
   visitors ? 	
   	
   	
    — APPROACH — 	
    Along 	
   with 	
   the 	
   visualization-­‐based 	
   approach 	
   described 	
   above 	
   I 	
   would 	
   also 	
   use 	
   an 	
   ethnographic-­‐ observational 	
   approach 	
   to 	
   have 	
   a 	
   more 	
   objective 	
   view 	
   to 	
   examine 	
   and 	
   compare 	
   with 	
   the 	
   visual 	
    diaries . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 21.11.16 

 Dear 	
   Peer 	
   Reviewers , 	
   	
    My 	
   assignment 	
   starts 	
   from 	
   my 	
   Week 	
   1 	
   thread 	
   “ Disruptive 	
   vs. 	
   Incremental ” . 	
  	
   	
    It ’s 	
   an 	
   outline 	
   of 	
   how 	
   I 	
   would 	
   set 	
   a 	
   design 	
   thinking 	
   process 	
   to 	
   find 	
   solutions 	
   to 	
   mitigate 	
   the 	
   tourism 	
    challenge 	
   on 	
   the 	
   coastal 	
   region 	
   of 	
   the 	
   city 	
   of 	
   Rimini . 	
   Application , 	
   insights 	
   and 	
   approach 	
   are 	
   “ fiction ” . 	
   	
    Cheers , 	
   Omar 	
   Vulpinari 	
   	
   	
    — CHALLENGE — 	
   	
    I 'm 	
   from 	
   Rimini , 	
   the 	
   most 	
   popular 	
   Italian 	
   seaside 	
   town 	
   spread 	
   along 	
   34 	
   kilometres 	
   of 	
   Adriatic 	
   Sea 	
    coastline . 	
   From 	
   the 	
   60s 	
   to 	
   the 	
   90s 	
   Rimini 	
   boomed 	
   on 	
   beach 	
   resort 	
   tourism : 	
   sun 	
   and 	
   sand , 	
   beach 	
    sports , 	
   discotechs , 	
   concerts , 	
   fun 	
   parks , 	
   bars , 	
   restaurants , 	
   shops 	
   and 	
   millions 	
   of 	
   visitors 	
   each 	
   summer . 	
    Today 	
   it 	
   has 	
   a 	
   population 	
   of 	
   120.000 	
   and 	
   6 	
   million 	
   visitors 	
   ( mostly 	
   from 	
   Southern 	
   and 	
   Eastern 	
   Europe 	
    and 	
   Russia ) 	
   during 	
   the 	
   summer 	
   but 	
   trendier 	
   locations , 	
   low-­‐cost 	
   flights 	
   to 	
   more 	
   exotic 	
   places , 	
   a 	
    polluted 	
   sea 	
   environment , 	
   and 	
   the 	
   general 	
   economic 	
   crisis 	
   are 	
   killing 	
   the 	
   region ’s 	
   central 	
   economy . 	
    Incremental 	
   innovations 	
   via 	
   design 	
   thinking 	
   have 	
   not 	
   been 	
   effective 	
   so 	
   far . 	
  	
   	
    Lonely 	
   Planet ’s 	
   online 	
   introduction 	
   to 	
   Rimini 	
   goes … 	
   “ Roman 	
   relics , 	
   jam-­‐packed 	
   beaches , 	
   hedonistic 	
    nightclubs 	
   and 	
   the 	
   memory 	
   of 	
   film 	
   director 	
   and 	
   native 	
   son 	
   Federico 	
   Fellini 	
   make 	
   sometimes 	
   awkward 	
    bedfellows 	
   in 	
   seaside 	
   Rimini . 	
   Although 	
   there 's 	
   been 	
   a 	
   settlement 	
   here 	
   for 	
   over 	
   2000 	
   years , 	
   Rimini 's 	
    coast 	
   was 	
   just 	
   sand 	
   dunes 	
   until 	
   1843 , 	
   when 	
   the 	
   first 	
   bathing 	
   establishments 	
   took 	
   root 	
   next 	
   to 	
   the 	
    ebbing 	
   Adriatic . 	
   The 	
   beach 	
   huts 	
   gradually 	
   morphed 	
   into 	
   a 	
   megaresort 	
   that 	
   was 	
   sequestered 	
   by 	
   a 	
   huge 	
    nightclub 	
   scene 	
   in 	
   the 	
   1990s . 	
   Despite 	
   some 	
   interesting 	
   history , 	
   Fellini-­‐esque 	
   movie 	
   memorabilia 	
   and 	
   a 	
    decent 	
   food 	
   culture , 	
   95 % 	
   of 	
   Rimini 's 	
   visitors 	
   come 	
   for 	
   its 	
   long , 	
   boisterous , 	
   sometimes 	
   tacky 	
    beachfront . 	
    Once 	
   a 	
   thriving 	
   Latin 	
   colony 	
   known 	
   as 	
   Ariminum , 	
   Rimini 	
   changed 	
   hands 	
   like 	
   a 	
   well-­‐worn 	
   library 	
   book 	
    in 	
   the 	
   Middle 	
   Ages 	
   when 	
   periods 	
   of 	
   Byzantine , 	
   Lombard 	
   and 	
   Papal 	
   rule 	
   culminated 	
   in 	
   the 	
   roguish 	
    reign 	
   of 	
   Sigismondo 	
   Malatesta 	
   in 	
   the 	
   15th 	
   century . 	
   But 	
   the 	
   worst 	
   was 	
   to 	
   come . 	
   Rimini 	
   got 	
   whacked 	
    more 	
   than 	
   any 	
   other 	
   Italian 	
   city 	
   during 	
   WWII , 	
   when 	
   bombing 	
   raids 	
   were 	
   followed 	
   by 	
   the 	
   brutal 	
   ' Battle 	
    of 	
   Rimini ' , 	
   during 	
   which 	
   an 	
   estimated 	
   1.5 	
   million 	
   rounds 	
   of 	
   Allied 	
   ammunition 	
   were 	
   fired 	
   on 	
   the 	
    German-­‐occupied 	
   city . ” 	
   	
    How 	
   can 	
   we 	
   apply 	
   design 	
   thinking 	
   to 	
   this 	
   wicked 	
   problem 	
   to 	
   find 	
   the 	
   needed 	
   DISRUPTIVE 	
   solutions 	
   to 	
    avoid 	
   the 	
   total 	
   erosion 	
   of 	
   the 	
   region 's 	
   economy ? 	
   	
   	
    — SELECTION — 	
   	
    The 	
   tool 	
   I 	
   select 	
   is 	
   Visualisation , 	
   which 	
   is 	
   very 	
   effective 	
   in 	
   revealing 	
   unarticulated 	
   user 	
   needs 	
   during 	
    the 	
   user-­‐research 	
   phase , 	
   in 	
   visualizing 	
   napkin 	
   pitches , 	
   and 	
   aligning 	
   all 	
   actors 	
   during 	
   the 	
   problem-­‐ framing 	
   and 	
   ideation / brainstorming 	
   phases . 	
  	
    Visualisation 	
   uses 	
   simple 	
   drawings 	
   to 	
   represent 	
   thoughts 	
   and 	
   ideas . 	
   Drawing 	
   activates 	
   different 	
   parts 	
    of 	
   the 	
   brain 	
   compared 	
   to 	
   verbalization , 	
   therefore 	
   augmenting 	
   creativity . 	
  	
    During 	
   brainstorming 	
   and 	
   napkin 	
   pitching 	
   images 	
   also 	
   help 	
   to 	
   bridge 	
   the 	
   gap 	
   between 	
   who 	
   is 	
    communicating 	
   and 	
   who 	
   is 	
   interpreting 	
   the 	
   message 	
   communicated : 	
   a 	
   verbal 	
   message 	
   can 	
   be 	
   easily 	
    misinterpreted 	
   while 	
   a 	
   simple 	
   and 	
   clear 	
   image 	
   can not . 	
   	
   	
    — APPLICATION — 	
   	
    An 	
   important 	
   application 	
   of 	
   visualisation 	
   in 	
   this 	
   challenge 	
   could 	
   be 	
   during 	
   the 	
   What 	
   Is 	
   / 	
   What 	
   If 

 phases 	
   where 	
   we 	
   reveal 	
   and 	
   collect 	
   unarticulated 	
   user 	
   needs , 	
   generate 	
   insights 	
   and 	
   create 	
   napkin 	
    pitches . 	
  	
    I 	
   would 	
   use 	
   visualisation 	
   most 	
   effectively 	
   during 	
   user-­‐research 	
   interacting 	
   with 	
   all 	
   key 	
   stakeholders : 	
    tourists , 	
   operators 	
   that 	
   offer 	
   tourist 	
   services , 	
   locals 	
   that 	
   do 	
   not 	
   offer 	
   tourist 	
   services 	
   but 	
   are 	
   impacted 	
    by 	
   the 	
   tourists , 	
   tourists 	
   of 	
   rival 	
   locations ) . 	
   I 	
   would 	
   ask 	
   the 	
   tourists 	
   to 	
   make 	
   an 	
   end-­‐to-­‐end 	
   visual 	
   diary 	
    of 	
   their 	
   vacation 	
   experience , 	
   while 	
   I 	
   would 	
   ask 	
   the 	
   non-­‐tourists 	
   to 	
   make 	
   a 	
   visual 	
   diary 	
   of 	
   their 	
   daily 	
    relations 	
   related 	
   to 	
   tourism / tourists 	
   in 	
   Rimini . 	
   Finally 	
   I 	
   would 	
   ask 	
   the 	
   users 	
   to 	
   walk 	
   me 	
   through 	
   their 	
    diaries . 	
   An 	
   analysis 	
   of 	
   these 	
   visual 	
   and 	
   verbal 	
   experiences 	
   would 	
   lead 	
   to 	
   unarticulated 	
   needs . 	
   	
   	
    — INSIGHTS — 	
   	
    Tourists 	
   clearly 	
   evidence 	
   the 	
   very 	
   convenient 	
   cost / offer 	
   balance . 	
   They 	
   all 	
   refer 	
   however 	
   that 	
   the 	
    quality 	
   of 	
   the 	
   seawater 	
   is 	
   much 	
   better 	
   in 	
   many 	
   other 	
   places 	
   that 	
   can 	
   be 	
   reached 	
   when 	
   they 	
   have 	
   a 	
    slightly 	
   higher 	
   budget 	
   and 	
   a 	
   little 	
   more 	
   vacation 	
   time . 	
  	
    Insight : 	
   Rimini 	
   can not 	
   change 	
   the 	
   overall 	
   conditions 	
   of 	
   the 	
   Adriatic 	
   Sea . 	
   How 	
   can 	
   it 	
   explore 	
   creating 	
    local 	
   and 	
   environmentally 	
   low-­‐impact 	
   human-­‐made 	
   alternatives ? 	
   	
    Tourists 	
   of 	
   rival 	
   locations 	
   refer 	
   that 	
   Italy 	
   has 	
   an 	
   extraordinary 	
   art / history 	
   appeal 	
   but 	
   that 	
   Rimini 	
   is 	
    disconnected 	
   from 	
   this 	
   type 	
   of 	
   experience 	
   because 	
   it 	
   was 	
   almost 	
   totally 	
   destroyed 	
   during 	
   the 	
   war , 	
   so 	
    they 	
   might 	
   as 	
   well 	
   go 	
   to 	
   Greece 	
   or 	
   even 	
   more 	
   exotic 	
   or 	
   trendier 	
   places 	
   where 	
   the 	
   beach 	
   resort 	
    experience 	
   is 	
   much 	
   better … 	
    Insight : 	
   Rimini 	
   has 	
   an 	
   international 	
   airport 	
   that 	
   is 	
   unfortunately 	
   literally 	
   inoperative . 	
   How 	
   can 	
   it 	
    become 	
   the 	
   needed 	
   hub 	
   to 	
   conveniently 	
   connect 	
   visitors 	
   with 	
   daily 	
   round 	
   trips 	
   to 	
   the 	
   unique 	
   art 	
   and 	
    history 	
   attractions 	
   of 	
   Rome , 	
   Florence , 	
   Naples 	
   and 	
   Venice ? 	
   	
    Operators 	
   that 	
   offer 	
   tourist 	
   services 	
   ( hotels , 	
   beach 	
   attendants , 	
   restaurants , 	
   discos , 	
   bars , 	
   taxis , 	
   etc . ) 	
    all 	
   feel 	
   that 	
   they 	
   are 	
   “ alone ” . 	
   They 	
   feel 	
   that 	
   all 	
   the 	
   forces 	
   at 	
   play 	
   are 	
   not 	
   synched 	
   and 	
   that 	
   trade 	
    associations 	
   and 	
   local 	
   and 	
   national 	
   governance 	
   should 	
   help 	
   to 	
   network , 	
   coordinate 	
   and 	
   facilitate . 	
    Insight : 	
   Rimini 	
   has 	
   6 	
   million 	
   visitors 	
   a 	
   year . 	
   How 	
   can 	
   this 	
   great 	
   human 	
   capital 	
   bring 	
   creativity , 	
   fresh 	
    quality 	
   knowledge 	
   and 	
   international 	
   networking 	
   advantages ? 	
  	
   	
    Locals 	
   strongly 	
   feel 	
   the 	
   impact 	
   of 	
   6 	
   million 	
   visitors 	
   mostly 	
   in 	
   the 	
   negative 	
   terms 	
   of 	
   traffic 	
   density , 	
    smog 	
   and 	
   delinquency . 	
   Only 	
   the 	
   under-­‐30-­‐year-­‐olds 	
   appreciate 	
   the 	
   abundance 	
   of 	
   cultural 	
   events 	
   the 	
    tourism 	
   offering 	
   also 	
   makes 	
   available 	
   for 	
   them . 	
  	
  	
  	
  	
    Insight : 	
   How 	
   can 	
   the 	
   under-­‐30-­‐year-­‐olds 	
   become 	
   “ ambassadors ” 	
   of 	
   Rimini 	
   in 	
   order 	
   to 	
   create 	
   a 	
   new 	
    bonding 	
   between 	
   Rimini ’s 	
   over-­‐30-­‐year-­‐olds 	
   and 	
   the 	
   city ’s 	
   visitors ? 	
   	
   	
    — APPROACH — 	
    Along 	
   with 	
   the 	
   visualization-­‐based 	
   approach 	
   described 	
   above 	
   I 	
   would 	
   also 	
   use 	
   an 	
   ethnographic-­‐ observational 	
   approach 	
   to 	
   have 	
   a 	
   more 	
   objective 	
   view 	
   to 	
   examine 	
   and 	
   compare 	
   with 	
   the 	
   visual 	
    diaries .
### Output: 