Design Thinking Reflection – MIND MAPPING 

 Challenge & Selection 

 Looking at the various tools on the Design Thinking Toolbox , the one that I found use for right away was   the Mind Mapping from Module 3 . The tool and the principles were presented in the ‘ Mind Mapping   Tool ’ video lecture from Week 3 – Idea Generation . 

 I work in a large international organization , and my job is to develop and implement new 

 standardized commercial excellence tools and processes across a group of 4 different countries . To be   successful in both designing and implementing these tools and process it is necessary to collect a lot of   data about current market conditions and current organizational practices – and it is vital to be able to   distil all this data into actionable insights – and this is where Mind Maps become useful . Using the Mind   Map methodology allows me to get input and feedback from people on which insights can be extracted   from the data collected – and by including people in the insight process , and it allows me to secure that   the included people , through their active participation , feel a sense of ownership of the project outcome   as well . These advantages are why I have chosen to focus on this tool in this assignment – as well as why   I chose to use the tool on the challenge presented below . 

 The specific challenge , that I will be applying the Mind Maps tool to , is a project I lead to 

 implement a new CRM system to the sales force in the 4 countries . The new system will be implemented   for 100 sales reps in a business - to - business industry , in total selling 8 different brands of beauty   products to 7.000 small to medium size customers . The sales reps are spread across the 4 countries ,   which have different market structures and speak 4 different languages , though internally in the   organization the used common language is English . System - wise the current overall situation is that the   sales reps use 2 different order taking tools ( so there is no true CRM system being used at the moment ) .   A key success factor for this project is not just to set up the best system , but also to make sure that the   sales reps buy - in to the project . 

 Application 

 I applied the Mind Map tool to the CRM project after having collected the necessary information   regarding the what - is situation in the local markets and local teams . The way I used the Mind Map tool   was to organize a workshop at a joint sales conference , which all the sales reps attended . My objective   with the workshop was firstly to have the sales reps come with their feedback and insights as to what   would be the key characteristics of an ideal new CRM system , and secondly I wanted the sales reps to be   informed about the project and feel involved , so that they would feel a certain sense of co - ownership of   the project . 

 I had set aside 2 hours for the workshop , and I started with a short introduction to the 

 objectives of the project and the workshop , as well as a presentation that served as a guided tour of the   information that had been gathered prior to the meeting . I then split the sales reps into 5 teams of 20   people each , and gave each group a set of post - its with one piece of collected information on each ( as   well as some blanks for information that had not yet been gathered ) . Each team then had 45 minutes to 

 first identify the good and relevant pieces of information and then – using the post - it ’s on a wall –   clustering together the relevant pieces of information . The final task of each team was then to identify   at least one key insight for each cluster that would be relevant for the new CRM system to take into   account . Finally , the 5 groups were brought back together to present their insights so that everyone had   an opportunity to come with their feedback and ideas based on the insights . In the end of the workshop ,   I walked had a list of 25 key insights , and for each 1 to 2 design ideas to be used for the CRM system . 

 Insight & Approach 

 I think a key insight that this approach has given me is just how many insights can be discovered by just   allowing people to discuss the information collected . It never seizes to amaze me how rich and divers   and outcome can be created by teams with people from various backgrounds and experiences . The   scope and the depth of the insights that came out of this workshop as well as the practical design ideas   that these insights provided have been the foundation of the work that has been done on developing   the CRM system since then . 

 A key lesson from this experiences of the CRM workshop was that to get really valuable insights 

 take time . Most insights do n’t just pop up out of nowhere – rather they come about in an iterative way   though discussions of the information gathered and though playing around with the numbers . With this   in mind , for next time I will adjust my approach to make sure even more time is set aside for the key   insight - discovering discussions done by the teams . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking Reflection – MIND MAPPING 

 Challenge & Selection 

 Looking at the various tools on the Design Thinking Toolbox , the one that I found use for right away was   the Mind Mapping from Module 3 . The tool and the principles were presented in the ‘ Mind Mapping   Tool ’ video lecture from Week 3 – Idea Generation . 

 I work in a large international organization , and my job is to develop and implement new 

 standardized commercial excellence tools and processes across a group of 4 different countries . To be   successful in both designing and implementing these tools and process it is necessary to collect a lot of   data about current market conditions and current organizational practices – and it is vital to be able to   distil all this data into actionable insights – and this is where Mind Maps become useful . Using the Mind   Map methodology allows me to get input and feedback from people on which insights can be extracted   from the data collected – and by including people in the insight process , and it allows me to secure that   the included people , through their active participation , feel a sense of ownership of the project outcome   as well . These advantages are why I have chosen to focus on this tool in this assignment – as well as why   I chose to use the tool on the challenge presented below . 

 The specific challenge , that I will be applying the Mind Maps tool to , is a project I lead to 

 implement a new CRM system to the sales force in the 4 countries . The new system will be implemented   for 100 sales reps in a business - to - business industry , in total selling 8 different brands of beauty   products to 7.000 small to medium size customers . The sales reps are spread across the 4 countries ,   which have different market structures and speak 4 different languages , though internally in the   organization the used common language is English . System - wise the current overall situation is that the   sales reps use 2 different order taking tools ( so there is no true CRM system being used at the moment ) .   A key success factor for this project is not just to set up the best system , but also to make sure that the   sales reps buy - in to the project . 

 Application 

 I applied the Mind Map tool to the CRM project after having collected the necessary information   regarding the what - is situation in the local markets and local teams . The way I used the Mind Map tool   was to organize a workshop at a joint sales conference , which all the sales reps attended . My objective   with the workshop was firstly to have the sales reps come with their feedback and insights as to what   would be the key characteristics of an ideal new CRM system , and secondly I wanted the sales reps to be   informed about the project and feel involved , so that they would feel a certain sense of co - ownership of   the project . 

 I had set aside 2 hours for the workshop , and I started with a short introduction to the 

 objectives of the project and the workshop , as well as a presentation that served as a guided tour of the   information that had been gathered prior to the meeting . I then split the sales reps into 5 teams of 20   people each , and gave each group a set of post - its with one piece of collected information on each ( as   well as some blanks for information that had not yet been gathered ) . Each team then had 45 minutes to 

 first identify the good and relevant pieces of information and then – using the post - it ’s on a wall –   clustering together the relevant pieces of information . The final task of each team was then to identify   at least one key insight for each cluster that would be relevant for the new CRM system to take into   account . Finally , the 5 groups were brought back together to present their insights so that everyone had   an opportunity to come with their feedback and ideas based on the insights . In the end of the workshop ,   I walked had a list of 25 key insights , and for each 1 to 2 design ideas to be used for the CRM system . 

 Insight & Approach 

 I think a key insight that this approach has given me is just how many insights can be discovered by just   allowing people to discuss the information collected . It never seizes to amaze me how rich and divers   and outcome can be created by teams with people from various backgrounds and experiences . The   scope and the depth of the insights that came out of this workshop as well as the practical design ideas   that these insights provided have been the foundation of the work that has been done on developing   the CRM system since then . 

 A key lesson from this experiences of the CRM workshop was that to get really valuable insights 

 take time . Most insights do n’t just pop up out of nowhere – rather they come about in an iterative way   though discussions of the information gathered and though playing around with the numbers . With this   in mind , for next time I will adjust my approach to make sure even more time is set aside for the key   insight - discovering discussions done by the teams .
### Output: 