Design    Thinking    Reflection    Fabio Mendez 

 Challenge 

 A few months ago while attending a design seminar , a 

 challenge was given to all the present attendees : “ Try to 

 define a new service or product about the already 

 saturated coffee industry , that could generate new value 

 to the customers or the producers ” . Then the attendees 

 were organized into diverse multidisciplinary teams and 

 the discussions began . 

 Design Tool Selection & Application 

 After a brief discussion that took place to organize the 

 creative process , we decided to initiate with a simple 

 exercise . Each team member wrote down in sticky “ Post 

 It ” papers , any idea that landed in our heads when we 

 think about coffee , the post its were sticked to the wall . 

 After only 10 minutes , we had a wall full of different 

 thoughts , ideas and keywords related to coffee . With all 

 that information , we decided to generate a ​“Mind Map”​ , 

 and the team began to arrange the notes that naturally fit 

 together in categories . A very nice mind map was 

 created , with around 4 different categories covering 

 insights that ranged from coffee crops and production 

 process to the consumption practices and even cultural 

 behaviors around coffee preparation . 

 Insights 

 The team reviewed , analyzed and discussed the 

 resulting mind map . After a few minutes , there was 

 consensus in one insight : “ Little to no recognition is 

 given to the real hands that gather the coffee from the 

 plants and that actually enable the rest of the world to 

 have access to this amazing drink ” , then we immediately 

 decided to work around this idea , and generate a 

 proposal that returns something back to these people 

 that have an important role within the coffee industry . 

 Approach 

 A new coffee brand was proposed to be released to the 

 market ; this coffee brand will work around an 

 “ ecosystem ” concept , considering the fact that those 

 hands working at the crops are as important as the 

 coffee itself . The brand will represent an extension of 

 those hands , serving coffee straight to your homes . 

 Pictures of real coffee pickers will be displayed at the 

 packages with positive messages underneath . Also , all 

 the organic waste generated during the coffee bean 

 processing will be handled to a “ coffee pickers 

 association ” which will be organized to manage it and 

 process it to generate paper made of organic fibers . This 

 paper will be used to make the coffee packaging bags . 

 The association will be paid for this bag supplies and the 

 profit distributed between all the collaborators , 

 generating additional profit and more diverse working 

 opportunities to these people working in the crops . 

 Additionally a stamp in the coffee bag will make the 

 consumers aware of this sustainable and social - friendly 

 practice , which will result in the final acknowledgment of 

 the coffee pickers as important contributors of the coffee 

 supply process . 

 Final Reflection 

 The ​“mind mapping ” tool , quickly enabled the team to 

 think about new ideas derived from already available 

 and common knowledge about the coffee industry . What 

 could be a chaotic brainstorming process where hardly 

 people converge into the same agreements and 

 disconnected ideas are thrown , was naturally handled 

 and organized into categories by the “ mind map ” ; once 

 there all topics were ready for discussion and analysis in 

 a better , organized and constructive way . I personally 

 found this approach extremely enlightening and 

 constructive , and in order to enhance the experience , a 

 little bit of research previous the idea generation process 

 will definitely enable the teams to construct even better 

 ideas full of innovation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Fabio Mendez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design    Thinking    Reflection    Fabio Mendez 

 Challenge 

 A few months ago while attending a design seminar , a 

 challenge was given to all the present attendees : “ Try to 

 define a new service or product about the already 

 saturated coffee industry , that could generate new value 

 to the customers or the producers ” . Then the attendees 

 were organized into diverse multidisciplinary teams and 

 the discussions began . 

 Design Tool Selection & Application 

 After a brief discussion that took place to organize the 

 creative process , we decided to initiate with a simple 

 exercise . Each team member wrote down in sticky “ Post 

 It ” papers , any idea that landed in our heads when we 

 think about coffee , the post its were sticked to the wall . 

 After only 10 minutes , we had a wall full of different 

 thoughts , ideas and keywords related to coffee . With all 

 that information , we decided to generate a ​“Mind Map”​ , 

 and the team began to arrange the notes that naturally fit 

 together in categories . A very nice mind map was 

 created , with around 4 different categories covering 

 insights that ranged from coffee crops and production 

 process to the consumption practices and even cultural 

 behaviors around coffee preparation . 

 Insights 

 The team reviewed , analyzed and discussed the 

 resulting mind map . After a few minutes , there was 

 consensus in one insight : “ Little to no recognition is 

 given to the real hands that gather the coffee from the 

 plants and that actually enable the rest of the world to 

 have access to this amazing drink ” , then we immediately 

 decided to work around this idea , and generate a 

 proposal that returns something back to these people 

 that have an important role within the coffee industry . 

 Approach 

 A new coffee brand was proposed to be released to the 

 market ; this coffee brand will work around an 

 “ ecosystem ” concept , considering the fact that those 

 hands working at the crops are as important as the 

 coffee itself . The brand will represent an extension of 

 those hands , serving coffee straight to your homes . 

 Pictures of real coffee pickers will be displayed at the 

 packages with positive messages underneath . Also , all 

 the organic waste generated during the coffee bean 

 processing will be handled to a “ coffee pickers 

 association ” which will be organized to manage it and 

 process it to generate paper made of organic fibers . This 

 paper will be used to make the coffee packaging bags . 

 The association will be paid for this bag supplies and the 

 profit distributed between all the collaborators , 

 generating additional profit and more diverse working 

 opportunities to these people working in the crops . 

 Additionally a stamp in the coffee bag will make the 

 consumers aware of this sustainable and social - friendly 

 practice , which will result in the final acknowledgment of 

 the coffee pickers as important contributors of the coffee 

 supply process . 

 Final Reflection 

 The ​“mind mapping ” tool , quickly enabled the team to 

 think about new ideas derived from already available 

 and common knowledge about the coffee industry . What 

 could be a chaotic brainstorming process where hardly 

 people converge into the same agreements and 

 disconnected ideas are thrown , was naturally handled 

 and organized into categories by the “ mind map ” ; once 

 there all topics were ready for discussion and analysis in 

 a better , organized and constructive way . I personally 

 found this approach extremely enlightening and 

 constructive , and in order to enhance the experience , a 

 little bit of research previous the idea generation process 

 will definitely enable the teams to construct even better 

 ideas full of innovation .
### Output: 