Waseem Hamad , MBA 

 Learning Launch – Designing for Growth 

 1 . Challenge : My great challenge would be to find out of many ideas the best working and 

 profitable idea with the highest IRR ( internal rate of return . ) You do not know the future and   the market developments or what other companies are planning for the future – so you have   to find out under un - security unique ideas that work which will be profitable in the future . 

 2 . Selection : There will be many light bulbs with lots ideas . Making a business plan is not the 

 best way because you go to the unknown . Many guesses and assumptions are made and   everything is new to the innovation team and you ( “ the unknown ” . ) 

 Then you make financial projections based on the unknown . If the IRR is not met we “ tweak the   assumptions ” . 

 The better way would be – doing lots of experiments with customers and on the market , which   means the testing of a hypothesis ( idea in a specific form ) . Experiments should be fast and cheap as   many companies do with computer simulations . 

 You have to do the learning process with customers quickly and also test your key customers   assumptions . To understand customers needs is one of the most important topic . Taking to   customers must be done very very quickly . 

 The process : Frist step will be a hypothesis – the idea relates to a specific target group / specific   persons – customers have a problem causing pain . With the idea the problem will be solved better   than the competition . 

 What must be true for a good idea ? The purpose of a learning launch is to get the truth which can be   confirmed or disconfirmed .   The truth will save you money and surely time . The idea can be adapted   to a better working idea . 

 Customers have to be prioritized and the data must meet the key assumptions . 

 “ You think – it is a great idea ” but YOU are a problem – a risk to be managed because of confirmation   bias . You are looking for data that confirms your idea . 

 Solution to this : 

    just the facts 

    search for the big lie 

    search for confirming / disconfirming facts 

    small multi - functional teams – a skeptic person 

 Think about : 

 Under which circumstances will be the idea a bad idea ( idea , service not sell ) ? You make a list and   ask questions….and you search for these questions . Observation is a key way to learn ! 

 We all are very biased . Everybody ’s cognitive blindness is different . We have to share ideas also with   skeptic people . We always believe our ideas will work . 

 Waseem Hamad , MBA 

 You have to talk to a minimum number of people . “ What is your key problem ? ? ? ? ” 

 So ask many people about their biggest problems and then put the data together and identify the   biggest problem for the group . 

 In the process you will likely often change the idea or adapt to the best working solution for   everybody . 

 Ideas are like sand on the beach – many … .. 

 Take into consideration – all ideas are not good – and learn from mistakes . 

 It will take many ideas to have a “ bid needle mover ” . And innovation is a probability game . 

 You have to make failures cheap financially and personally . 

 You also should speek freely – all members of the team should do this . 

 We have to aks constantly these questions : 

    what do we know ? 

    what do we not know ? 

    what do we need to know ? 

    how do we learn – what we need to know ? 

 Test and learn ! 

 3 . Application / insight approach : as a startup entrepreneur with a foldable carbon e - bike 

 ( Oceania Cluster ) with a very unique design we created a frame very different to others which is   lightweight and much more stable and drives like a road race bike . We never asked : Are   these the points customers really need and are willing to spend lots of money – this was our   biggest mistake – because the foldable bike market is a niche market and not too many   people buy folding bikes . Most buy very cheap foldable bikes and are then unsatisfied about   the quality ( bias ? ) .   When you buy cheap – you buy expensive …    At the moment we are in the stage of market entry and building some cooperations with the   goal to enter the market .    As a matter of fact we did not know the tool and had no chance to learn from the customers   too much . This is a learning process and I am sure that some of the content in the course will   help me to make better and more accurate decisions in the future .   Before going life with a product I would gather as much information as possible from   potential customers and make a deep market research . The decisions have to be made quick   without losing too much money .   When you start with an idea you are very enthusiastic and you are sure that it will work well   – creating business plans with financial assumptions which will not be met   - because you did   not have enough information of potential customers and their real needs . This is the most   important to gather as much information as possible and also adapt the ideas – also when   showing business plans to investors to get money – they will make many questions ? 

 Waseem Hamad , MBA 

 We also should have asked what do we not know and how do we learn – what we need to   know ?    In the future I would aks many people what their real or biggest problems are and out of this   information score the ideas and discuss with the team members also skeptic members . The 3   highest graded ideas I would show customers on the street and discuss again . 

 Designing is a magic – many people think that design has not different meanings – and everybody has   the power to design . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Waseem Hamad, Waseem Hamad, Waseem Hamad
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Waseem Hamad , MBA 

 Learning Launch – Designing for Growth 

 1 . Challenge : My great challenge would be to find out of many ideas the best working and 

 profitable idea with the highest IRR ( internal rate of return . ) You do not know the future and   the market developments or what other companies are planning for the future – so you have   to find out under un - security unique ideas that work which will be profitable in the future . 

 2 . Selection : There will be many light bulbs with lots ideas . Making a business plan is not the 

 best way because you go to the unknown . Many guesses and assumptions are made and   everything is new to the innovation team and you ( “ the unknown ” . ) 

 Then you make financial projections based on the unknown . If the IRR is not met we “ tweak the   assumptions ” . 

 The better way would be – doing lots of experiments with customers and on the market , which   means the testing of a hypothesis ( idea in a specific form ) . Experiments should be fast and cheap as   many companies do with computer simulations . 

 You have to do the learning process with customers quickly and also test your key customers   assumptions . To understand customers needs is one of the most important topic . Taking to   customers must be done very very quickly . 

 The process : Frist step will be a hypothesis – the idea relates to a specific target group / specific   persons – customers have a problem causing pain . With the idea the problem will be solved better   than the competition . 

 What must be true for a good idea ? The purpose of a learning launch is to get the truth which can be   confirmed or disconfirmed .   The truth will save you money and surely time . The idea can be adapted   to a better working idea . 

 Customers have to be prioritized and the data must meet the key assumptions . 

 “ You think – it is a great idea ” but YOU are a problem – a risk to be managed because of confirmation   bias . You are looking for data that confirms your idea . 

 Solution to this : 

    just the facts 

    search for the big lie 

    search for confirming / disconfirming facts 

    small multi - functional teams – a skeptic person 

 Think about : 

 Under which circumstances will be the idea a bad idea ( idea , service not sell ) ? You make a list and   ask questions….and you search for these questions . Observation is a key way to learn ! 

 We all are very biased . Everybody ’s cognitive blindness is different . We have to share ideas also with   skeptic people . We always believe our ideas will work . 

 Waseem Hamad , MBA 

 You have to talk to a minimum number of people . “ What is your key problem ? ? ? ? ” 

 So ask many people about their biggest problems and then put the data together and identify the   biggest problem for the group . 

 In the process you will likely often change the idea or adapt to the best working solution for   everybody . 

 Ideas are like sand on the beach – many … .. 

 Take into consideration – all ideas are not good – and learn from mistakes . 

 It will take many ideas to have a “ bid needle mover ” . And innovation is a probability game . 

 You have to make failures cheap financially and personally . 

 You also should speek freely – all members of the team should do this . 

 We have to aks constantly these questions : 

    what do we know ? 

    what do we not know ? 

    what do we need to know ? 

    how do we learn – what we need to know ? 

 Test and learn ! 

 3 . Application / insight approach : as a startup entrepreneur with a foldable carbon e - bike 

 ( Oceania Cluster ) with a very unique design we created a frame very different to others which is   lightweight and much more stable and drives like a road race bike . We never asked : Are   these the points customers really need and are willing to spend lots of money – this was our   biggest mistake – because the foldable bike market is a niche market and not too many   people buy folding bikes . Most buy very cheap foldable bikes and are then unsatisfied about   the quality ( bias ? ) .   When you buy cheap – you buy expensive …    At the moment we are in the stage of market entry and building some cooperations with the   goal to enter the market .    As a matter of fact we did not know the tool and had no chance to learn from the customers   too much . This is a learning process and I am sure that some of the content in the course will   help me to make better and more accurate decisions in the future .   Before going life with a product I would gather as much information as possible from   potential customers and make a deep market research . The decisions have to be made quick   without losing too much money .   When you start with an idea you are very enthusiastic and you are sure that it will work well   – creating business plans with financial assumptions which will not be met   - because you did   not have enough information of potential customers and their real needs . This is the most   important to gather as much information as possible and also adapt the ideas – also when   showing business plans to investors to get money – they will make many questions ? 

 Waseem Hamad , MBA 

 We also should have asked what do we not know and how do we learn – what we need to   know ?    In the future I would aks many people what their real or biggest problems are and out of this   information score the ideas and discuss with the team members also skeptic members . The 3   highest graded ideas I would show customers on the street and discuss again . 

 Designing is a magic – many people think that design has not different meanings – and everybody has   the power to design .
### Output: 