Reflection – Mind mapping 

 Challenge & Selection 

 As a marketing specialist , I deal with a large amount of data everyday . Knowing what   to do with all this data , and use it in the right way it ’s crucial for me . That ’s why I ’ve   chosen Mind Mapping as my primary tool when trying to use design thinking at my   company . 

 Right now , I ’m working on a Project to develop a new website and app for a shopping   resort . We have many different data sources such as website Analytics , focus groups   results , wifi tracking … some of these sources are quantitative , but others are   qualitative . 

 Mind mapping allows me to find different patterns and insights , and associate them   with different types of customers and visitors of the shopping resort . As a result , I can   create clusters that allow me to develop different marketing strategies having in mind   my customers . 

 Application 

 First of all , I wrote all the different data that we have collected from different   resources into post – its and paper charts . 

 We sticked all these post - its into a wall and ask 10 different people with different   professionals backgrounds to try to cluster all this data so we can find patterns and   insights that will allow us to create personas afterwards . 

 The most enriching part of this proccess has been doing it with not only my team , but   also coworkers from the website & app developing team , designers and also the   marketing team from the shopping resort . 

 As a result , we have now our own “ personas ” , and we are trying to huminize as much   as possible the website and app so we can solve our customers needs and target our   marketing strategies . 

 Insight & Approach 

 Mind mapping , and design thinking in general , has changed the way my company   approachs a new project . 

 Back in the day , when we have to develop a new website we will analyze the data from   Google Analytics in order to know which pages where the most visited and start doing   our prototypes and designs . 

 This was a completely wrong approach , because we forgot to have in mind the most   important thing : customers and visitors . 

 Thanks to mind mapping , I can involve not only my team , but my whole company into   study not only the quantitative data , but also the qualitative . 

 We always try to draw personas and stick them into the wall during our projects , so   when we have to decide something , we can have in mind what our customers will say   about it and What they really need . 

 Mind mapping is now part of our processes , and we are using the learning launch tool   too , so we can test our new products and services as soon as possible and gain   relevant insights that allow us to implement improvements practically on the go . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind mapping 

 Challenge & Selection 

 As a marketing specialist , I deal with a large amount of data everyday . Knowing what   to do with all this data , and use it in the right way it ’s crucial for me . That ’s why I ’ve   chosen Mind Mapping as my primary tool when trying to use design thinking at my   company . 

 Right now , I ’m working on a Project to develop a new website and app for a shopping   resort . We have many different data sources such as website Analytics , focus groups   results , wifi tracking … some of these sources are quantitative , but others are   qualitative . 

 Mind mapping allows me to find different patterns and insights , and associate them   with different types of customers and visitors of the shopping resort . As a result , I can   create clusters that allow me to develop different marketing strategies having in mind   my customers . 

 Application 

 First of all , I wrote all the different data that we have collected from different   resources into post – its and paper charts . 

 We sticked all these post - its into a wall and ask 10 different people with different   professionals backgrounds to try to cluster all this data so we can find patterns and   insights that will allow us to create personas afterwards . 

 The most enriching part of this proccess has been doing it with not only my team , but   also coworkers from the website & app developing team , designers and also the   marketing team from the shopping resort . 

 As a result , we have now our own “ personas ” , and we are trying to huminize as much   as possible the website and app so we can solve our customers needs and target our   marketing strategies . 

 Insight & Approach 

 Mind mapping , and design thinking in general , has changed the way my company   approachs a new project . 

 Back in the day , when we have to develop a new website we will analyze the data from   Google Analytics in order to know which pages where the most visited and start doing   our prototypes and designs . 

 This was a completely wrong approach , because we forgot to have in mind the most   important thing : customers and visitors . 

 Thanks to mind mapping , I can involve not only my team , but my whole company into   study not only the quantitative data , but also the qualitative . 

 We always try to draw personas and stick them into the wall during our projects , so   when we have to decide something , we can have in mind what our customers will say   about it and What they really need . 

 Mind mapping is now part of our processes , and we are using the learning launch tool   too , so we can test our new products and services as soon as possible and gain   relevant insights that allow us to implement improvements practically on the go .
### Output: 