Challenge & Selection     I ’m co - founder of a startup aimed to disrupt the entry - level job market in Brazil . Our challenge   is to build a design that would meet our customer ’s needs – pain of it ’s stakeholders – and   move forward prototyping our MVP . We are a team of 3 co - founders , one of us has more than   15 years of experience in our field of choice . The other two are functional experts but without   previous experience in this market . I decided to use Mind Mapping to improve our confidence   levels to understand the customers ’ real needs . We have collected a large set of data from the   three different groups that form our customer base – college students , companies , universities .   While this data is very insightful , I want to go deeper and investigate what they are not telling   us and also to level the understanding of the business among the three of us .     Application     I started by hanging large posters in our office , large enough to anyone see from a short   distance . Then I pulled the personas and mind maps we have created during the process of   building this startup . Also used insights that we ( 3 the co - founders ) gained by analyzing the   surveys we did with our customers . Each poster included data from one group of stakeholders –   one for students , one for companies , one for universities . Besides the data we also included   short quotes made by us during our journey of building the initial prototype of the business .     Next step was to invite a group of 30 people , 10 for each stakeholder segment , for a session in   our office . We divided them in 5 groups of 6 people , containing 2 representatives of each   segment per group . Gave them a marker and two stacks of post - its of different colors .     After a brief introduction I invited them to browse the content in the posters hung in the office .   Giving them 20 minutes to get familiar with the content in the walls . The goals was for them to   individually note any learnings that would find or write down new ideas – using the post - its .     At the end of the 20minutes tour they have returned to their original small group to share their   insights with others to now , as a group , combine the patterns they found and separate them in   cluster of stakeholders . After combining the learnings we have created a new set of insights and   connections about our stakeholders for each group .     Then the challenge was to translate the insights and connections into design criteria . To   accomplish that we asked them “ If anything were possible , our design would .. ” It created a list   of criteria that we wrote down in a flip chart . Each group created their own list .      At the end , as a large group , I asked them to browse one another ’s charts , discuss the criteria   and build a “ master list ” of the ideal design .     Insight & Approach 

 It is amazing to compare the initial individual list to the master list . A surprising degree of   consensus emerged about the desired features for the new design . It helped our small team of   co - founders to gain a deeper understanding about their inner needs , that have n’t emerged in   surveys , but we could gain by using Mind Mapping tool . Initially we ’re very scared about open it   to our customers to be part of the process . Afraid that it could potentially expose our   weaknesses and derail their confidence in our company . But the outcome was very positive ,   we ’ve gained even more engaged customers to our company , eager to use the new version of   the product that they helped to create . This is the power of co - creation , it creates more loyal   customers , advocates for the product that they helped to build . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection     I ’m co - founder of a startup aimed to disrupt the entry - level job market in Brazil . Our challenge   is to build a design that would meet our customer ’s needs – pain of it ’s stakeholders – and   move forward prototyping our MVP . We are a team of 3 co - founders , one of us has more than   15 years of experience in our field of choice . The other two are functional experts but without   previous experience in this market . I decided to use Mind Mapping to improve our confidence   levels to understand the customers ’ real needs . We have collected a large set of data from the   three different groups that form our customer base – college students , companies , universities .   While this data is very insightful , I want to go deeper and investigate what they are not telling   us and also to level the understanding of the business among the three of us .     Application     I started by hanging large posters in our office , large enough to anyone see from a short   distance . Then I pulled the personas and mind maps we have created during the process of   building this startup . Also used insights that we ( 3 the co - founders ) gained by analyzing the   surveys we did with our customers . Each poster included data from one group of stakeholders –   one for students , one for companies , one for universities . Besides the data we also included   short quotes made by us during our journey of building the initial prototype of the business .     Next step was to invite a group of 30 people , 10 for each stakeholder segment , for a session in   our office . We divided them in 5 groups of 6 people , containing 2 representatives of each   segment per group . Gave them a marker and two stacks of post - its of different colors .     After a brief introduction I invited them to browse the content in the posters hung in the office .   Giving them 20 minutes to get familiar with the content in the walls . The goals was for them to   individually note any learnings that would find or write down new ideas – using the post - its .     At the end of the 20minutes tour they have returned to their original small group to share their   insights with others to now , as a group , combine the patterns they found and separate them in   cluster of stakeholders . After combining the learnings we have created a new set of insights and   connections about our stakeholders for each group .     Then the challenge was to translate the insights and connections into design criteria . To   accomplish that we asked them “ If anything were possible , our design would .. ” It created a list   of criteria that we wrote down in a flip chart . Each group created their own list .      At the end , as a large group , I asked them to browse one another ’s charts , discuss the criteria   and build a “ master list ” of the ideal design .     Insight & Approach 

 It is amazing to compare the initial individual list to the master list . A surprising degree of   consensus emerged about the desired features for the new design . It helped our small team of   co - founders to gain a deeper understanding about their inner needs , that have n’t emerged in   surveys , but we could gain by using Mind Mapping tool . Initially we ’re very scared about open it   to our customers to be part of the process . Afraid that it could potentially expose our   weaknesses and derail their confidence in our company . But the outcome was very positive ,   we ’ve gained even more engaged customers to our company , eager to use the new version of   the product that they helped to create . This is the power of co - creation , it creates more loyal   customers , advocates for the product that they helped to build .
### Output: 