Challenge : 

 I was assigned to a project in a business innovation course with a team composed of five to 

 identify issues regarding the aviation market and resolve them in order to create value that 

 enhances customers ' experience . The project was simplified into two phases , with a limited time 

 of two weeks for each phase . The challenge will depend on identifying our target audience and 

 the market issues that are faced by customers . 

 Selection : 

 Customer storytelling is the most effective tool to gain insight and understand our target 

 audience 's needs , as well as the conflicts they encountered during their journey . In stories , we 

 can better understand what customers want from a solution . Having a story makes it easy for 

 everyone engaged in the project to understand and ensure that their work is focused on the 

 customers needs and the value they create . According to Stickdorn and Schneider ( 2010 ) 

 storytelling is a technique for sharing insight and putting people and their experiences front and 

 center . Stories can be told and perceived in a variety of ways and does not have to be the only 

 way to get knowledge . 

 Application : 

 The first phase was planning , with the objective of defining the users through interviews and 

 surveys , as well as listening to their previous experiences and how they struggled with these 

 services , resulting in a waste of time and effort . The second phase was designing . After 

 collecting the necessary data , our team had weekly meetings to address these issues . We focused 

 on the main ideas and developed an app that digitizes services with useful features , which was 

 inspired by skip - the - line technique . Moreover , to be specific we did not want to limit our 

 application to a certain audience . The application will serve as a link between passengers and 

 tourism businesses and will customize consumer preferences and offer suggestions based on the 

 data it collects . We track our progress through each stage . As a result , by adding value to these 

 users ' lives , we 've improved their experience and saved them time and effort . Stories enable us to 

 form a clearer image of the problem and build a comprehensive understanding of the optimal 

 solution for a better customer experience . 

 Insight : 

 Stories have been a part of human life , which inspire , motivate and trigger imaginations . Their 

 stories were utilized as an input to come up with a method to enhance their experience . By 

 engaging with this process and receiving several stories , I believe that this tool helped me to 

 understand , improve and make it easier to address their problems . 

 Moreover , I 've learned that designing for a better experience requires a comprehensive 

 understanding of consumers ' emotions and motivations , which may be a challenging process . 

 This process highlighted the importance of eliciting and listening carefully to their concerns , 

 which helped with the generation of many ideas . 

 According to Geven et al . , stories can be used to create a vision , concretize ideas , guide 

 the design , and communicate value . Therefore , stories are at the heart of people experience . They 

 connect and motivate us to understand and change . 

 Approach : 

 The challenge I faced was customer - focused . The power of stories , in my opinion , is essential 

 and can help us develop deeper empathy and more clear visions of what we 're trying to change . 

 What I would change and what I learned from the course is to focus more on people and less on 

 the process , because paying attention to the human dimension is important and a key to success , 

 as well as finding and asking the right questions that are likely to elicit the response we ’re 

 looking for . Stories trigger emotions , speak to a certain time , and drive us to form a deep bond 

 and a long - term relationship with consumers . In an era where stakeholders are overwhelmed with 

 data and information , stories and sharing represent a way to boost connections and to get deeper 

 in order to implement a solution . 

 Reference : 

 Geven , A. , Schrammel , J. , Tscheligi , M. ( 2006 ) ‘ Narrations and Storytelling as Methodical Key 

 Elements for Studying User Experience ’ , Nordic Conference on Human Interaction . Vienna , 

 Austria : Centre for Usability Research and Engineering , p. 79- 83 . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 I was assigned to a project in a business innovation course with a team composed of five to 

 identify issues regarding the aviation market and resolve them in order to create value that 

 enhances customers ' experience . The project was simplified into two phases , with a limited time 

 of two weeks for each phase . The challenge will depend on identifying our target audience and 

 the market issues that are faced by customers . 

 Selection : 

 Customer storytelling is the most effective tool to gain insight and understand our target 

 audience 's needs , as well as the conflicts they encountered during their journey . In stories , we 

 can better understand what customers want from a solution . Having a story makes it easy for 

 everyone engaged in the project to understand and ensure that their work is focused on the 

 customers needs and the value they create . According to Stickdorn and Schneider ( 2010 ) 

 storytelling is a technique for sharing insight and putting people and their experiences front and 

 center . Stories can be told and perceived in a variety of ways and does not have to be the only 

 way to get knowledge . 

 Application : 

 The first phase was planning , with the objective of defining the users through interviews and 

 surveys , as well as listening to their previous experiences and how they struggled with these 

 services , resulting in a waste of time and effort . The second phase was designing . After 

 collecting the necessary data , our team had weekly meetings to address these issues . We focused 

 on the main ideas and developed an app that digitizes services with useful features , which was 

 inspired by skip - the - line technique . Moreover , to be specific we did not want to limit our 

 application to a certain audience . The application will serve as a link between passengers and 

 tourism businesses and will customize consumer preferences and offer suggestions based on the 

 data it collects . We track our progress through each stage . As a result , by adding value to these 

 users ' lives , we 've improved their experience and saved them time and effort . Stories enable us to 

 form a clearer image of the problem and build a comprehensive understanding of the optimal 

 solution for a better customer experience . 

 Insight : 

 Stories have been a part of human life , which inspire , motivate and trigger imaginations . Their 

 stories were utilized as an input to come up with a method to enhance their experience . By 

 engaging with this process and receiving several stories , I believe that this tool helped me to 

 understand , improve and make it easier to address their problems . 

 Moreover , I 've learned that designing for a better experience requires a comprehensive 

 understanding of consumers ' emotions and motivations , which may be a challenging process . 

 This process highlighted the importance of eliciting and listening carefully to their concerns , 

 which helped with the generation of many ideas . 

 According to Geven et al . , stories can be used to create a vision , concretize ideas , guide 

 the design , and communicate value . Therefore , stories are at the heart of people experience . They 

 connect and motivate us to understand and change . 

 Approach : 

 The challenge I faced was customer - focused . The power of stories , in my opinion , is essential 

 and can help us develop deeper empathy and more clear visions of what we 're trying to change . 

 What I would change and what I learned from the course is to focus more on people and less on 

 the process , because paying attention to the human dimension is important and a key to success , 

 as well as finding and asking the right questions that are likely to elicit the response we ’re 

 looking for . Stories trigger emotions , speak to a certain time , and drive us to form a deep bond 

 and a long - term relationship with consumers . In an era where stakeholders are overwhelmed with 

 data and information , stories and sharing represent a way to boost connections and to get deeper 

 in order to implement a solution . 

 Reference : 

 Geven , A. , Schrammel , J. , Tscheligi , M. ( 2006 ) ‘ Narrations and Storytelling as Methodical Key 

 Elements for Studying User Experience ’ , Nordic Conference on Human Interaction . Vienna , 

 Austria : Centre for Usability Research and Engineering , p. 79- 83 .
### Output: 