Reflection – Mind Mapping 

 Challenge & Selection 

 I am a member of marketing department of the company which includes several offline flower   shops . And we had been dissatisfied with the number of sales so we had faced a challenge to   increase that number . At first our team members decided just to expand the selection of   flowers . Well , it was an obvious decision , but we doubted that this measure would help us to   handle our challenge . So we decided to go deeper and to examine broad picture . 

 So I chose to use Mind Mapping to handle our challenge . I expected that it could help us to find   some insights and come up with extraordinary measures which would be useful and demanded   by our customers . 

 Application 

 I decided to start the proses by studying the needs and pains of our customers .   To do so I   decided to conduct a survey . I chose the method of in - depth interviews , because it was   mentioned in the video lecture that it is the best method for deep understanding of customers ’   pains and needs . So I decided to conduct 10 in - depth interviews with customers of different   gender and age and ask them what difficulties do they face when buying flowers how they plan   and conduct the purchase and what additional services would be useful for them . So I asked the   sellers to arrange the interviews and talked to the customers myself . After that , I analyzed the   resulting information and made five typical portraits of our customer ( personas ) . As we were   taught at the video lecture , I wrote down pains ad needs of each persona . 

 After that I invited my team members for a workshop . I printed out and hung around the room   materials with a description of each persona . I gave each team member some stickers and I   asked them to write down any learning that he or she believed should inform new ideas . Then I   divided team members in two groups – 4 persons in each , and asked them to share their ideas ,   and form some clusters of those ideas . Then we chose the best of those ideas and discussed   them . 

 Insight & Approach 

 After all that work we realized that a lot our customers faced the problem of lack of time , and   had a need to order flowers easily and quickly , without visiting the shop . Also we found out that   while looking for flowers , some of our customers also are looking for other small presents to   give with the flowers . So we came up with an idea of mobile application , which can help our   customers to order flowers fast and easy from any place they are in , without having to visit the   shop . And also we decided to add to our shops some products , which our customers can by as   the additional gifts , for example candy and toys . 

 I am happy with the results . What I have learned from conducting this exercise is that Mind   Mapping is really useful for seeing the bigger picture , deeper understanding of our customers   and finding unusual ways of helping them and providing better services . Now we are thinking of   discussing the concept of mobile application with our customers to find out whether they want   it or not , and how we can improve it . 

 But also I have learned , that the main part of making Mind Mapping process is discussing in   groups and sharing the ideas . So the next time I use this tool , I will give my team members   more time to work in small groups before starting general discussion of the ideas . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind Mapping 

 Challenge & Selection 

 I am a member of marketing department of the company which includes several offline flower   shops . And we had been dissatisfied with the number of sales so we had faced a challenge to   increase that number . At first our team members decided just to expand the selection of   flowers . Well , it was an obvious decision , but we doubted that this measure would help us to   handle our challenge . So we decided to go deeper and to examine broad picture . 

 So I chose to use Mind Mapping to handle our challenge . I expected that it could help us to find   some insights and come up with extraordinary measures which would be useful and demanded   by our customers . 

 Application 

 I decided to start the proses by studying the needs and pains of our customers .   To do so I   decided to conduct a survey . I chose the method of in - depth interviews , because it was   mentioned in the video lecture that it is the best method for deep understanding of customers ’   pains and needs . So I decided to conduct 10 in - depth interviews with customers of different   gender and age and ask them what difficulties do they face when buying flowers how they plan   and conduct the purchase and what additional services would be useful for them . So I asked the   sellers to arrange the interviews and talked to the customers myself . After that , I analyzed the   resulting information and made five typical portraits of our customer ( personas ) . As we were   taught at the video lecture , I wrote down pains ad needs of each persona . 

 After that I invited my team members for a workshop . I printed out and hung around the room   materials with a description of each persona . I gave each team member some stickers and I   asked them to write down any learning that he or she believed should inform new ideas . Then I   divided team members in two groups – 4 persons in each , and asked them to share their ideas ,   and form some clusters of those ideas . Then we chose the best of those ideas and discussed   them . 

 Insight & Approach 

 After all that work we realized that a lot our customers faced the problem of lack of time , and   had a need to order flowers easily and quickly , without visiting the shop . Also we found out that   while looking for flowers , some of our customers also are looking for other small presents to   give with the flowers . So we came up with an idea of mobile application , which can help our   customers to order flowers fast and easy from any place they are in , without having to visit the   shop . And also we decided to add to our shops some products , which our customers can by as   the additional gifts , for example candy and toys . 

 I am happy with the results . What I have learned from conducting this exercise is that Mind   Mapping is really useful for seeing the bigger picture , deeper understanding of our customers   and finding unusual ways of helping them and providing better services . Now we are thinking of   discussing the concept of mobile application with our customers to find out whether they want   it or not , and how we can improve it . 

 But also I have learned , that the main part of making Mind Mapping process is discussing in   groups and sharing the ideas . So the next time I use this tool , I will give my team members   more time to work in small groups before starting general discussion of the ideas .
### Output: 