Reflection – Learning Launch 

 Note : I have not mentioned th actual product I will be working on for sensitivity reasons but I will 

 most certainly apply the approach suggested below 

 Challenge :     The challenge in my place of work is that too often launch decisions come down to   the opinion of powerful executives and sometimes results in unsuccessful campaigns   or products in the market that have not had the appropriate level of customer   testing , This can not only be costly for the organisation but it can lead to customer   frustration and some cases it can be more detrimental than not doing anything at all .   In addition , the term pilot is common practice today which results in a pass(go ) or fail   ( no go ) decision and I believe there is a better way to test new ideas with the market .   The product I am working on is a totally new concept for my country and will not only   require different thinking for my company but it will requre education for consumers   and therefore I believe I can apply learnings from this course to iteratively test in an   unknown space .     Selection :     There is an emerging trend in my industry ( insurance sector ) that the CEO has asked   me to explore and provide a recommendation and plan . I believe that I could   achieve one or multiple learning launches based on the hypothesised approach   which could then be used to help influence both the executives and inform the   business case with real data . Today the business utilises pilots to a subset of the target   customer set to establish a Go or No Go decision . The “ Learning Launch ” tool really   caught my attention and this is the tool I wish to use for this assignment as it is a fail   fast , fail cheap approach that not only validates early if the hypothesised idea is   valuable but it gives me multiple opportunities to iterate and adapt the idea ensuring   the outcome meets the need of the target costumer better than any other option   out there . I believe the Learning launch has the ability to revolutionaise the way my   business see ’s innovation and product delivery .     Appplication :     I already have a hypothesis formed for my product ( telematics in motor insurance )   ( therefoe please assume the the research and data analytics have been complete ,   as has the ideation and mind mapping process . I am at the stage where I wish to   gather feedback from customers on concept design . The first thing I will do is state   what my key assumptions are for the concept(s ) and then list out what my success   criteria are for the learning launch but importantly I will also list out my failure criteria   which will help me identify flags ( good or bad ) that suggest a pivot or adaptation of   the idea might be necessary . In order to test my hypotheses I plan to run a couple of   alternate testing groups which represents different alternative concepts that were   proposed during the mind mapping phase . I will use two sets of customers from the   same target audience but I will use two different testing methodologies ; 1 . An online   co - creation panel which will enable me to engage customers from across the   country and 2 . Ethnographic style research where I can observe how a customer   interacts with the idea/ concept illustrations . I will be looking for both confirming and   disconfirming data in the outputs of the learning launch research to asses whether I   should continue development , pivot the idea or table the idea for future   consideration 

 Insight :     The key insight for me or the “ Aha ! ” moment was the realisation that a pilot or pre- launch test is not black or white and does not necessarily mean it ’s a bad idea , it my   be the perfect idea but presented at the wrong time or maybe the idea was nearly   there but requires some different thinking to turn it into something more compelling   for customers . I have also seen expensive pilots and launches fail , costing the   organisation a lot of money and I believe that the learning launch approach could   have a big impact on both the cost and success of delivery of new products to   market .     Going forward , I would like to look at pre - launch activity as experimentation and   iterative discovery rather than a pass / fail metric .      Approach :     I believe there is a big opportunity to apply the storytelling tool in addition to the   learning launch as my challenge is not just about process , it is also about influencing   stakeholders in my company who have strong opinions and who are critical to the   success of failure of the implementation of my above suggestions . The first thing I will   do is map out my key stakeholders , create a plan for who I will communicate with   and when , and then I will create my story around the personality and the needs of   the person I will be presenting to . For example the finance director might require a   separate storytelling session to the marketing director because their needs are chalk   and cheese and will require a different story approach . I will use the storytelling   technique to educate and influence stakeholders to get support for trialling both   design thinking as a whole but most importantly application to how we launch new   products and services and the definition of success / failure .     I believe that that a combination of all the tools in Design Thinking will be powerful ,   but learning launch combined with storytelling I believe will give me the biggest value   and opportunity to succeed 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Note : I have not mentioned th actual product I will be working on for sensitivity reasons but I will 

 most certainly apply the approach suggested below 

 Challenge :     The challenge in my place of work is that too often launch decisions come down to   the opinion of powerful executives and sometimes results in unsuccessful campaigns   or products in the market that have not had the appropriate level of customer   testing , This can not only be costly for the organisation but it can lead to customer   frustration and some cases it can be more detrimental than not doing anything at all .   In addition , the term pilot is common practice today which results in a pass(go ) or fail   ( no go ) decision and I believe there is a better way to test new ideas with the market .   The product I am working on is a totally new concept for my country and will not only   require different thinking for my company but it will requre education for consumers   and therefore I believe I can apply learnings from this course to iteratively test in an   unknown space .     Selection :     There is an emerging trend in my industry ( insurance sector ) that the CEO has asked   me to explore and provide a recommendation and plan . I believe that I could   achieve one or multiple learning launches based on the hypothesised approach   which could then be used to help influence both the executives and inform the   business case with real data . Today the business utilises pilots to a subset of the target   customer set to establish a Go or No Go decision . The “ Learning Launch ” tool really   caught my attention and this is the tool I wish to use for this assignment as it is a fail   fast , fail cheap approach that not only validates early if the hypothesised idea is   valuable but it gives me multiple opportunities to iterate and adapt the idea ensuring   the outcome meets the need of the target costumer better than any other option   out there . I believe the Learning launch has the ability to revolutionaise the way my   business see ’s innovation and product delivery .     Appplication :     I already have a hypothesis formed for my product ( telematics in motor insurance )   ( therefoe please assume the the research and data analytics have been complete ,   as has the ideation and mind mapping process . I am at the stage where I wish to   gather feedback from customers on concept design . The first thing I will do is state   what my key assumptions are for the concept(s ) and then list out what my success   criteria are for the learning launch but importantly I will also list out my failure criteria   which will help me identify flags ( good or bad ) that suggest a pivot or adaptation of   the idea might be necessary . In order to test my hypotheses I plan to run a couple of   alternate testing groups which represents different alternative concepts that were   proposed during the mind mapping phase . I will use two sets of customers from the   same target audience but I will use two different testing methodologies ; 1 . An online   co - creation panel which will enable me to engage customers from across the   country and 2 . Ethnographic style research where I can observe how a customer   interacts with the idea/ concept illustrations . I will be looking for both confirming and   disconfirming data in the outputs of the learning launch research to asses whether I   should continue development , pivot the idea or table the idea for future   consideration 

 Insight :     The key insight for me or the “ Aha ! ” moment was the realisation that a pilot or pre- launch test is not black or white and does not necessarily mean it ’s a bad idea , it my   be the perfect idea but presented at the wrong time or maybe the idea was nearly   there but requires some different thinking to turn it into something more compelling   for customers . I have also seen expensive pilots and launches fail , costing the   organisation a lot of money and I believe that the learning launch approach could   have a big impact on both the cost and success of delivery of new products to   market .     Going forward , I would like to look at pre - launch activity as experimentation and   iterative discovery rather than a pass / fail metric .      Approach :     I believe there is a big opportunity to apply the storytelling tool in addition to the   learning launch as my challenge is not just about process , it is also about influencing   stakeholders in my company who have strong opinions and who are critical to the   success of failure of the implementation of my above suggestions . The first thing I will   do is map out my key stakeholders , create a plan for who I will communicate with   and when , and then I will create my story around the personality and the needs of   the person I will be presenting to . For example the finance director might require a   separate storytelling session to the marketing director because their needs are chalk   and cheese and will require a different story approach . I will use the storytelling   technique to educate and influence stakeholders to get support for trialling both   design thinking as a whole but most importantly application to how we launch new   products and services and the definition of success / failure .     I believe that that a combination of all the tools in Design Thinking will be powerful ,   but learning launch combined with storytelling I believe will give me the biggest value   and opportunity to succeed
### Output: 