REFLECTION – STORYTELLING 

 Challenge & Selection 

 I work in a study abroad company , which is preparing itself to release a 

 new marketing campaign for all units in Brazil and in Latin America . My challenge   is use one of the design thinking tools to discover better way to elaborate this   new campaign . 

 Once my challenge is relative to marketing and advertising areas , I 

 choose the storytelling tool , which consist at the ability to tell a relevant story by   using the multimedia resources to communicate it , as also put the human being   and their experiences front and center ; take the listener along on their journey . 

 Application 

 I started the process by reading the reviews of old clients , how was their 

 experiences , why they wanted travel in first place , which fears they had before   going and after went to their destiny , what was their gain by taking this experience   and how our undertaking help or understand it . After read the unsatisfied and   satisfied clients , I create a profile the brought together the most commons feelings   between the exchange students and tell their story by a video . 

 The first time we release the video was for the company team itself , which 

 made mostly for ex - travelers . The feeling that describes that moment is   comprehension , they strongly related with it . 

 Insight & Approach 

 After complete the challenge I believe that our team and clients felt more 

 understood with the company purpose , including me , for be a part of this story   and I believe that it is the idea of use the storytelling in the first place . 

 What I probably do different for use the storytelling tool next time is 

 amplified my data for create a more deep and comprehensive story that will   continues with the company , independently which marketing campaign they   decided to do . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION – STORYTELLING 

 Challenge & Selection 

 I work in a study abroad company , which is preparing itself to release a 

 new marketing campaign for all units in Brazil and in Latin America . My challenge   is use one of the design thinking tools to discover better way to elaborate this   new campaign . 

 Once my challenge is relative to marketing and advertising areas , I 

 choose the storytelling tool , which consist at the ability to tell a relevant story by   using the multimedia resources to communicate it , as also put the human being   and their experiences front and center ; take the listener along on their journey . 

 Application 

 I started the process by reading the reviews of old clients , how was their 

 experiences , why they wanted travel in first place , which fears they had before   going and after went to their destiny , what was their gain by taking this experience   and how our undertaking help or understand it . After read the unsatisfied and   satisfied clients , I create a profile the brought together the most commons feelings   between the exchange students and tell their story by a video . 

 The first time we release the video was for the company team itself , which 

 made mostly for ex - travelers . The feeling that describes that moment is   comprehension , they strongly related with it . 

 Insight & Approach 

 After complete the challenge I believe that our team and clients felt more 

 understood with the company purpose , including me , for be a part of this story   and I believe that it is the idea of use the storytelling in the first place . 

 What I probably do different for use the storytelling tool next time is 

 amplified my data for create a more deep and comprehensive story that will   continues with the company , independently which marketing campaign they   decided to do .
### Output: 