Design   thinking 

 1 .    Challenge :   Describe   your   challenge ,   including   all   relevant   information . 

 A   couple   of   years   ago   I   was   living   in   Ecuador .   There   I   realized   how   the   economical   crisis    had   affected   the   people ’s   perception   of   my   country   ( Spain ) . 

 People   having   5   children   and   earning   about   $ 2   a   day   used   to   tell   me   “ you   really   are    having   a   terrible   time   there   in   Spain ,   I ’m   so   sorry   about   you … ” 

 Besides   this ,   15   days   after   arriving   to   that   country   I   was   express   kidnapped   ( something    inconceivable   in   Spain )   so   I   developed   two   new   needs : 

 •    Spending   much   more   time   at   my   expatriated-­home 

 •    Telling   the   world   that   Spain ,   though   in   dire   straits ,   was   a   wonderful   and   peaceful    place   to   go   and   to   live   in . 

 I   decided   to   send   a   strong   message   to   the   rest   of   the   world . 

 Selection :   In   your   own   words ,   briefly   describe   the   tool   you   selected   ( e.g. ,   what   it   is   and    why   you   selected   it   for   your   challenge   -­-­   including   any   appropriate   video   lecture    references ) . 

 I   would   use   my   own   personal   repertoire   to   find   a   possible   solution .   I   begun   finding   a   big    core   target   that   allowed   me   to   create   a   succesfull   business   idea   and   also   helped   me   to    spread   a   message   of   quality   and   tranquility   about   my   country . 

 So   I   began   to   write   the   STORYTELLING   I   was   about   to   build   using   that   inspiring   and    engaging   tool   we   already   know . 

 My   first   target   group :   other   Spanish   people 

 I   involved   lots   of   them   with   my   own   ecuadorian   story   and   gave   them   a   cause   to   fight    against :   misunderstanding   of   our   country .   Much   more   than   a   20 %   listened   to   me   and   they      were   rapidly   engaged   with   the   idea   and   joined   the   project .   They   soon   felt   a   part   of   the    process   and   began   to   talk   about   my   idea   as   a   part   of   their   own   organizations   and   lives . 

 My   second   target   group :   turists 

 60   milion   people   come   every   year   to   visit   my   country .   I   would   continue   the   conversation    with   them   and   then ,   they   would   spread   the   message   in   their   own   countries   talking   to   friends    and   family .   Doing   so   I   could   be   talking   with   milions   of   people   in   a   few   months ! 

 2 .    Application :   Describe   how   you   applied   the   tool   you   selected   to   your   challenge   ( e.g. ,   what 

 you   did   and   how   the   tool   was   applied   effectively   or   ineffectively ) . 

 Everybody   comes   to   Spain   looking   for   paella   and   sangría   and   I   started   my   conversation    creating   a   product   that   amplifies   the   information   about   my   country   using   gastronomy   as   an    excuse   to   chat   with   them .   I   chose   the   tapa ’s   trend   to   create   Tapas   to   go ! ,   a   new   kind   of    souvenir   formed   by   small ,   traditional ,   sustainable   and   historic   spanish   business   and   lots   of    fun   information   about   all   of   them . 

 When   you   have   in   your   hand   a   Tapas   to   go !   pack ,   you   have   a   completely   different    souvenir ,   beautiful ,   full   of   interesting   information   and   absolutely   ready   to   fit   into   your    backpack   or   suitcase . 

 With   every   Tapas   to   go !   You   have   everything   you   need   to   share   at   home   the   tapa ’s    experience   you ’ve   had   during   your   Spanish   vacation :   the   food ,   the   condiments ,   the   dishes ,    the   napkin …   even   the   music !   Every   Tapas   to   go !   ( there   are   7   varieties )   has   an   Spanish    music   playlist ,   so   everyone   could   complete   their   tapa ’s   experience   and ,   of   course ,   learn    something   else   about   Spanish   culture   ( Spain   is   much   more   than   paella   and   sangría ,   and    much   more   than   “ flamenco   music ” ) . 

 And ,   nevertheless ,   every   Tapas   to   go !   Is   hand   made   with   lots   of   love   by   disabled   people . 

 All   this ,   paying   the   same   price   you   have   to   pay   for   a   typical   souveir   T-­shirt . 

 This   is   how   Tapas   to   go !   looks   like : 

 3 .    Insight :   Describe   the   insight   you   gained   from   applying   the   tool   you   selected   to   your 

 challenge   ( e.g. ,   how   an   insight   affected   your   thinking   about   the   challenge   and   about    design   thinking   more   broadly ) . 

 When   I   travel ,   I   consider   that   50 %   of   the   success   of   a   trip   comes   with   food   and   people   you    share   it   with .   Every   Tapas   to   go !   allows   travellers   to   carry   back   home   this   feeling   so   they    can   continue   my   brand ’s   storytelling   at   home ,   spreading   the   message   about   Spanish    businesses   and   opmimism   I   wanted   them   to   learn . 

 The   brand   also   continues   the   conversation   through   the   social   networks .   Just   three   months    after   the   launch ,   Google   analytics   showed   that   people   from   47   countries   had   entered    Tapas   to   go !   website . 

 We   also   receive   lots   of   imputs   and   congrats   from   people   all   over   the   world   through   all   our    media . 

 4 .    Approach :   Describe   what   you   might   do   differently   next   time   -­-­   applying   the   same   tool   you 

 selected   or   a   different   one   -­-­   and   the   reason(s )   why . 

 At 	
   the 	
   beginning 	
   of 	
   the 	
   process 	
   I 	
   was 	
   really 	
   afraid 	
   of 	
   being 	
   copied . 	
   I 	
   did n’t 	
   share 	
   much 	
    information 	
   with 	
   people 	
   who 	
   may 	
   have 	
   helped 	
   me 	
   just 	
   because 	
   I 	
   was 	
   afraid 	
   of 	
   being 	
    cheated 	
   by 	
   a 	
   big 	
   Brand 	
   with 	
   a 	
   lot 	
   of 	
   resources 	
   and 	
   knoledge . 	
   But 	
   I 	
   soon 	
   realized 	
   that 	
    people 	
   was 	
   so 	
   in 	
   love 	
   with 	
   the 	
   Project 	
   and 	
   the 	
   storytelling 	
   about 	
   it , 	
   that 	
   nobody 	
   tried 	
    to 	
   do 	
   it . 	
  	
   	
    I 	
   received 	
   lots 	
   of 	
   good 	
   ideas , 	
   free 	
   advises 	
   and 	
   help 	
   from 	
   unknown 	
   people 	
   who 	
   did n’t 	
    have 	
   any 	
   reason 	
   to 	
   help 	
   me . 	
   The 	
   only 	
   motive 	
   they 	
   had 	
   was 	
   their 	
   own 	
   personal 	
    involvement 	
   with 	
   the 	
   stories 	
   we 	
   told 	
   about 	
   the 	
   brand 	
   and 	
   it ’s 	
   intentions . 	
  	
   	
    So 	
   I 	
   think 	
   I 	
   would 	
   use 	
   the 	
   same 	
   tool , 	
   in 	
   a 	
   most 	
   profesional 	
   way , 	
   maybe . 	
   And 	
   I 	
   would 	
   ( I 	
    have 	
   to ) 	
   spend 	
   much 	
   more 	
   time 	
   using 	
   the 	
   brand ’s 	
   social 	
   networks 	
   to 	
   make 	
   all 	
   the 	
    project 	
   grow . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design   thinking 

 1 .    Challenge :   Describe   your   challenge ,   including   all   relevant   information . 

 A   couple   of   years   ago   I   was   living   in   Ecuador .   There   I   realized   how   the   economical   crisis    had   affected   the   people ’s   perception   of   my   country   ( Spain ) . 

 People   having   5   children   and   earning   about   $ 2   a   day   used   to   tell   me   “ you   really   are    having   a   terrible   time   there   in   Spain ,   I ’m   so   sorry   about   you … ” 

 Besides   this ,   15   days   after   arriving   to   that   country   I   was   express   kidnapped   ( something    inconceivable   in   Spain )   so   I   developed   two   new   needs : 

 •    Spending   much   more   time   at   my   expatriated-­home 

 •    Telling   the   world   that   Spain ,   though   in   dire   straits ,   was   a   wonderful   and   peaceful    place   to   go   and   to   live   in . 

 I   decided   to   send   a   strong   message   to   the   rest   of   the   world . 

 Selection :   In   your   own   words ,   briefly   describe   the   tool   you   selected   ( e.g. ,   what   it   is   and    why   you   selected   it   for   your   challenge   -­-­   including   any   appropriate   video   lecture    references ) . 

 I   would   use   my   own   personal   repertoire   to   find   a   possible   solution .   I   begun   finding   a   big    core   target   that   allowed   me   to   create   a   succesfull   business   idea   and   also   helped   me   to    spread   a   message   of   quality   and   tranquility   about   my   country . 

 So   I   began   to   write   the   STORYTELLING   I   was   about   to   build   using   that   inspiring   and    engaging   tool   we   already   know . 

 My   first   target   group :   other   Spanish   people 

 I   involved   lots   of   them   with   my   own   ecuadorian   story   and   gave   them   a   cause   to   fight    against :   misunderstanding   of   our   country .   Much   more   than   a   20 %   listened   to   me   and   they      were   rapidly   engaged   with   the   idea   and   joined   the   project .   They   soon   felt   a   part   of   the    process   and   began   to   talk   about   my   idea   as   a   part   of   their   own   organizations   and   lives . 

 My   second   target   group :   turists 

 60   milion   people   come   every   year   to   visit   my   country .   I   would   continue   the   conversation    with   them   and   then ,   they   would   spread   the   message   in   their   own   countries   talking   to   friends    and   family .   Doing   so   I   could   be   talking   with   milions   of   people   in   a   few   months ! 

 2 .    Application :   Describe   how   you   applied   the   tool   you   selected   to   your   challenge   ( e.g. ,   what 

 you   did   and   how   the   tool   was   applied   effectively   or   ineffectively ) . 

 Everybody   comes   to   Spain   looking   for   paella   and   sangría   and   I   started   my   conversation    creating   a   product   that   amplifies   the   information   about   my   country   using   gastronomy   as   an    excuse   to   chat   with   them .   I   chose   the   tapa ’s   trend   to   create   Tapas   to   go ! ,   a   new   kind   of    souvenir   formed   by   small ,   traditional ,   sustainable   and   historic   spanish   business   and   lots   of    fun   information   about   all   of   them . 

 When   you   have   in   your   hand   a   Tapas   to   go !   pack ,   you   have   a   completely   different    souvenir ,   beautiful ,   full   of   interesting   information   and   absolutely   ready   to   fit   into   your    backpack   or   suitcase . 

 With   every   Tapas   to   go !   You   have   everything   you   need   to   share   at   home   the   tapa ’s    experience   you ’ve   had   during   your   Spanish   vacation :   the   food ,   the   condiments ,   the   dishes ,    the   napkin …   even   the   music !   Every   Tapas   to   go !   ( there   are   7   varieties )   has   an   Spanish    music   playlist ,   so   everyone   could   complete   their   tapa ’s   experience   and ,   of   course ,   learn    something   else   about   Spanish   culture   ( Spain   is   much   more   than   paella   and   sangría ,   and    much   more   than   “ flamenco   music ” ) . 

 And ,   nevertheless ,   every   Tapas   to   go !   Is   hand   made   with   lots   of   love   by   disabled   people . 

 All   this ,   paying   the   same   price   you   have   to   pay   for   a   typical   souveir   T-­shirt . 

 This   is   how   Tapas   to   go !   looks   like : 

 3 .    Insight :   Describe   the   insight   you   gained   from   applying   the   tool   you   selected   to   your 

 challenge   ( e.g. ,   how   an   insight   affected   your   thinking   about   the   challenge   and   about    design   thinking   more   broadly ) . 

 When   I   travel ,   I   consider   that   50 %   of   the   success   of   a   trip   comes   with   food   and   people   you    share   it   with .   Every   Tapas   to   go !   allows   travellers   to   carry   back   home   this   feeling   so   they    can   continue   my   brand ’s   storytelling   at   home ,   spreading   the   message   about   Spanish    businesses   and   opmimism   I   wanted   them   to   learn . 

 The   brand   also   continues   the   conversation   through   the   social   networks .   Just   three   months    after   the   launch ,   Google   analytics   showed   that   people   from   47   countries   had   entered    Tapas   to   go !   website . 

 We   also   receive   lots   of   imputs   and   congrats   from   people   all   over   the   world   through   all   our    media . 

 4 .    Approach :   Describe   what   you   might   do   differently   next   time   -­-­   applying   the   same   tool   you 

 selected   or   a   different   one   -­-­   and   the   reason(s )   why . 

 At 	
   the 	
   beginning 	
   of 	
   the 	
   process 	
   I 	
   was 	
   really 	
   afraid 	
   of 	
   being 	
   copied . 	
   I 	
   did n’t 	
   share 	
   much 	
    information 	
   with 	
   people 	
   who 	
   may 	
   have 	
   helped 	
   me 	
   just 	
   because 	
   I 	
   was 	
   afraid 	
   of 	
   being 	
    cheated 	
   by 	
   a 	
   big 	
   Brand 	
   with 	
   a 	
   lot 	
   of 	
   resources 	
   and 	
   knoledge . 	
   But 	
   I 	
   soon 	
   realized 	
   that 	
    people 	
   was 	
   so 	
   in 	
   love 	
   with 	
   the 	
   Project 	
   and 	
   the 	
   storytelling 	
   about 	
   it , 	
   that 	
   nobody 	
   tried 	
    to 	
   do 	
   it . 	
  	
   	
    I 	
   received 	
   lots 	
   of 	
   good 	
   ideas , 	
   free 	
   advises 	
   and 	
   help 	
   from 	
   unknown 	
   people 	
   who 	
   did n’t 	
    have 	
   any 	
   reason 	
   to 	
   help 	
   me . 	
   The 	
   only 	
   motive 	
   they 	
   had 	
   was 	
   their 	
   own 	
   personal 	
    involvement 	
   with 	
   the 	
   stories 	
   we 	
   told 	
   about 	
   the 	
   brand 	
   and 	
   it ’s 	
   intentions . 	
  	
   	
    So 	
   I 	
   think 	
   I 	
   would 	
   use 	
   the 	
   same 	
   tool , 	
   in 	
   a 	
   most 	
   profesional 	
   way , 	
   maybe . 	
   And 	
   I 	
   would 	
   ( I 	
    have 	
   to ) 	
   spend 	
   much 	
   more 	
   time 	
   using 	
   the 	
   brand ’s 	
   social 	
   networks 	
   to 	
   make 	
   all 	
   the 	
    project 	
   grow .
### Output: 