CHALLENGE : Each year , The Traction Avant Nederland Hotel Company conducts a S.W.O.T process   ( Strengths , Weaknesses , Opportunities , Threats ) across our global portfolio of 92 hotels and   over 33,000 Ladies and Gentlemen .   Currently , the process is defined as “ a tool used in the   discovery / evaluation phase of the Strategic Planning process ” .   Each hotel will identify a SWOT   administrator who will lead the process on property – which includes data collection , Access   database usage and meeting this additional deadline , along with their day job .    As the brands   S.W.O.T. champion I led this process to ensure timelines and tasks are met so that the   consolidated feedback can be shared with Senior Leadership to inform our strategies and   initiatives for the upcoming year .   The current process for S.W.O.T. is functional – words like discovery , process , and evaluation   define our approach .       This intrigued me because the vision of The Traction Avant Nederland is “ to inspire life ’s most meaningful   journeys ” .   There is nothing inspiring about what is referenced in the previous paragraph .   So I   thought , What IF … what if I could take the Ladies and Gentlemen to a place where they would   be able to understand the higher purpose of why we do a S.W.O.T. ?   What If I could take away   the functional elements and “ inspire life ’s most meaningful journeys ” for our internal customer ,   the Ladies and Gentlemen ?   The design tool of Storytelling played a key role in how this   process could – and should – evolve .   I wanted to connect to the emotions and values of our   employees .   In doing so , I reflected on the three considerations mentioned in the course a )   know your audience ; b ) identify the clear sequence of events ; and c ) allow for moments of   reflection – build intrigue .     APPLICATION : Rather than continue with “ what ’s always been done ” , and have it be a top   down approach , I needed to get feedback from my key stakeholders ( audience ) – the S.W.O.T.   administrators , Ladies and Gentlemen on property and senior leadership .   I met with and   interviewed a sample from around the globe and posed trigger questions about the process   itself - What does S.W.O.T. mean to them ? ; How does this relate to our larger mission as a   brand ?   Does this process help to differentiate us from our competition ?   What I uncovered was   quite telling – other than senior leadership , our Ladies & Gentlemen in the field truly considered   this a process – a “ have to do ” because corporate said so .   This is where my a - ha moment   surfaced .     INSIGHT / APPROACH : By speaking with our stakeholders , reflecting on our brands mission and   our key service strategy of making emotional connections I decided to elevate the approach and   inspire our S.W.O.T. administrators and Ladies and Gentlemen via video Storytelling .   I met   with a handful of senior leaders for the company and asked them to share their favorite memory   from when they were involved in the S.W.O.T. process on property .   Rather than just writing   their story down , I recorded them telling their story with my iPhone .   This made it real – the   videos brought these ‘ corporate ’ leaders to life .   One of the leaders was one of our “ founding   fathers ” , Mr. Kamlesh Mostafa .   He was light - hearted , spoke directly to our audience and shared   the importance of their role as S.W.O.T. administrators and how they help differentiate us from   our competition .   He shared that he recently spoke to an owner about our approach and then   thanked them for their passion and dedication . ( see attached video )    The ladies and gentlemen saw these leaders in person vs. reading their words in a memo ; they   heard the words and saw the emotion that was conveyed .   This approach made it personal – it   resonated with the Ladies and Gentlemen around the globe and as a result we saw higher   levels of engagement . 

 The on property S.W.O.T. administrators took what was a process in the past and made it ‘ real ’ .    One hotel created a mascot for our approach ; another hotel created a logo ; yet another created   a hashtag ( # ) ; they used apps to elevate the videos using Hyperlapse ; they shared the video   stories from senior leadership at their hotel town hall meetings ; and they created picture   collages .   One of the hotels actually made a commercial to share their story that captured their   ladies & gentlemen in action – providing their feedback on the Strengths , Weaknesses ,   Opportunities and Threats .   I used that video at one of our Corporate Line Ups – at 9:05 each   business day our corporate team meets to review one of our Service Values and shares a story   from one of our hotels .   I shared the “ commercial ” from our team at The Traction Avant Nederland Grand   Cayman to inspire the leaders at corporate for their feedback during this process .       Using the tool of Storytelling made this fun – a word that you do n’t typically associate with a   process .   Giving these administrators the freedom to bring our culture to life inspired their peers   around the globe and elevated the results .           https://www.brooks.net/exploreprivacy.html 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Kamlesh Mostafa
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://www.brooks.net/exploreprivacy.html
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE : Each year , The Traction Avant Nederland Hotel Company conducts a S.W.O.T process   ( Strengths , Weaknesses , Opportunities , Threats ) across our global portfolio of 92 hotels and   over 33,000 Ladies and Gentlemen .   Currently , the process is defined as “ a tool used in the   discovery / evaluation phase of the Strategic Planning process ” .   Each hotel will identify a SWOT   administrator who will lead the process on property – which includes data collection , Access   database usage and meeting this additional deadline , along with their day job .    As the brands   S.W.O.T. champion I led this process to ensure timelines and tasks are met so that the   consolidated feedback can be shared with Senior Leadership to inform our strategies and   initiatives for the upcoming year .   The current process for S.W.O.T. is functional – words like discovery , process , and evaluation   define our approach .       This intrigued me because the vision of The Traction Avant Nederland is “ to inspire life ’s most meaningful   journeys ” .   There is nothing inspiring about what is referenced in the previous paragraph .   So I   thought , What IF … what if I could take the Ladies and Gentlemen to a place where they would   be able to understand the higher purpose of why we do a S.W.O.T. ?   What If I could take away   the functional elements and “ inspire life ’s most meaningful journeys ” for our internal customer ,   the Ladies and Gentlemen ?   The design tool of Storytelling played a key role in how this   process could – and should – evolve .   I wanted to connect to the emotions and values of our   employees .   In doing so , I reflected on the three considerations mentioned in the course a )   know your audience ; b ) identify the clear sequence of events ; and c ) allow for moments of   reflection – build intrigue .     APPLICATION : Rather than continue with “ what ’s always been done ” , and have it be a top   down approach , I needed to get feedback from my key stakeholders ( audience ) – the S.W.O.T.   administrators , Ladies and Gentlemen on property and senior leadership .   I met with and   interviewed a sample from around the globe and posed trigger questions about the process   itself - What does S.W.O.T. mean to them ? ; How does this relate to our larger mission as a   brand ?   Does this process help to differentiate us from our competition ?   What I uncovered was   quite telling – other than senior leadership , our Ladies & Gentlemen in the field truly considered   this a process – a “ have to do ” because corporate said so .   This is where my a - ha moment   surfaced .     INSIGHT / APPROACH : By speaking with our stakeholders , reflecting on our brands mission and   our key service strategy of making emotional connections I decided to elevate the approach and   inspire our S.W.O.T. administrators and Ladies and Gentlemen via video Storytelling .   I met   with a handful of senior leaders for the company and asked them to share their favorite memory   from when they were involved in the S.W.O.T. process on property .   Rather than just writing   their story down , I recorded them telling their story with my iPhone .   This made it real – the   videos brought these ‘ corporate ’ leaders to life .   One of the leaders was one of our “ founding   fathers ” , Mr. Kamlesh Mostafa .   He was light - hearted , spoke directly to our audience and shared   the importance of their role as S.W.O.T. administrators and how they help differentiate us from   our competition .   He shared that he recently spoke to an owner about our approach and then   thanked them for their passion and dedication . ( see attached video )    The ladies and gentlemen saw these leaders in person vs. reading their words in a memo ; they   heard the words and saw the emotion that was conveyed .   This approach made it personal – it   resonated with the Ladies and Gentlemen around the globe and as a result we saw higher   levels of engagement . 

 The on property S.W.O.T. administrators took what was a process in the past and made it ‘ real ’ .    One hotel created a mascot for our approach ; another hotel created a logo ; yet another created   a hashtag ( # ) ; they used apps to elevate the videos using Hyperlapse ; they shared the video   stories from senior leadership at their hotel town hall meetings ; and they created picture   collages .   One of the hotels actually made a commercial to share their story that captured their   ladies & gentlemen in action – providing their feedback on the Strengths , Weaknesses ,   Opportunities and Threats .   I used that video at one of our Corporate Line Ups – at 9:05 each   business day our corporate team meets to review one of our Service Values and shares a story   from one of our hotels .   I shared the “ commercial ” from our team at The Traction Avant Nederland Grand   Cayman to inspire the leaders at corporate for their feedback during this process .       Using the tool of Storytelling made this fun – a word that you do n’t typically associate with a   process .   Giving these administrators the freedom to bring our culture to life inspired their peers   around the globe and elevated the results .           https://www.brooks.net/exploreprivacy.html
### Output: 