Design Thinking for Innovation    Final Assignment   21 October 2018 - Oscar 

 Background 

 I work as a UX Designer at a digital agency , working with clients from various industries . My   responsibilities range from conducting user research , creating design concepts , facilitating   workshops all the way to prototyping and handing oﬀ assets to developers . 

 Challenge 

 A major household appliance company has commissioned us to help them create an app for a   line of vacuum cleaners . This app should include functionalities that will allow consumers to order   new parts and reach out to personal advisor for any issues . Additionally it also needs to be able to   allow users to control and navigate the newest of their product : the robot vacuum cleaner . After   the conducting several types of user research ( interviews , surveys .. etc ) we ’ve gathered the data   and extracted emerging patterns . To kick oﬀ the project we have decided to run a “ Design Sprint ”   to help us quickly solve the problem of “ how might we encourage vacuum owners to download   the app and use it ? ” 

 Selection 

 “ Visualization ” 

 On the ﬁrst day of the sprint , ideas and problems have n’t yet been identiﬁed yet , therefore it was   important for the group to gather together and share insights , discover patterns and map it out   visually so it helps us to unlock the creative side of our brains and helps us to see possibilities   that we otherwise would have missed . Visualising the problems and customer journey was n’t just   important not the ﬁrst day of the sprint . We adapted visualisation throughout the sprint - we drew   diagrams , maps , wireframes , ideas to help the group visualize the problem and the patterns . This   helped us to move forward each day . 

 Application 

 On the ﬁrst day of the Sprint , we ’ve already had valuable insights from the users and we have   invited various experts of the company to come and share their insights with us : what the current   challenges are and what potential problems the product could face . With so many insights it was   really hard to keep track so we wrote down major insights into “ How might we questions ” on   sticky notes and stick them on the whiteboard . Later on , we used these insights to start drawing a   customer journey map on the white board together to help visualize where the potential problems   could be in the customer journey and this visualisation helped us a lot to come up with solutions   the day after . We started with the customers in the store , learning about the product , buying th   product , installing the product , using the product and eventually downloading the app ( our goal ) .   This method of mapping ( drawing ) out each of the step as a diagram was a great way to really   understand what our customers will go through . As a Facilitator of the Sprint , It was great for me   to see the group really responded well to the diagram on the board - the map changed throughout   the sprint as new insights emerged during the sprint . 

 Insight 

 It is hard to be in a group with so many ideas -   ideas in our heads which are not visualised and   many of the participants could n’t not exactly grasp what the person might be talking about .   Visualization is such a powerful tool to align thoughts and bring everyone in the group to the same   level .   Throughout the sprint we used visualisation to map out customer journey , to identify   problems , create possible solutions ( by using dot voting ) , we transformed ideas into concepts   ( wireframes ) on the board and we were able to get feedback from the group and iterate as a 

 group . Without visualisation it would be hard to align everyone and there would be a lot of   confusion in the group . 

 Approach 

 I think by adopting the Design Thinking mindset , it ’s not about using 1 single tool to reach the   goal but by using a collective of diﬀerent tools that can really help drive the project forward . While   visualisation is a great way to align everyone and create solutions as a group , other tools like   storytelling or mind mapping are equally important to allow us to really dive into the mindset of   our users and the scenario and ﬁnd the best solution that will help solve the problem . After   reading the “ Sprint ” by Jake Knapp and taking this course , I truly believe it ’s a collaborative eﬀort   of using various diﬀerent tools to make the project a success . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Oscar
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation    Final Assignment   21 October 2018 - Oscar 

 Background 

 I work as a UX Designer at a digital agency , working with clients from various industries . My   responsibilities range from conducting user research , creating design concepts , facilitating   workshops all the way to prototyping and handing oﬀ assets to developers . 

 Challenge 

 A major household appliance company has commissioned us to help them create an app for a   line of vacuum cleaners . This app should include functionalities that will allow consumers to order   new parts and reach out to personal advisor for any issues . Additionally it also needs to be able to   allow users to control and navigate the newest of their product : the robot vacuum cleaner . After   the conducting several types of user research ( interviews , surveys .. etc ) we ’ve gathered the data   and extracted emerging patterns . To kick oﬀ the project we have decided to run a “ Design Sprint ”   to help us quickly solve the problem of “ how might we encourage vacuum owners to download   the app and use it ? ” 

 Selection 

 “ Visualization ” 

 On the ﬁrst day of the sprint , ideas and problems have n’t yet been identiﬁed yet , therefore it was   important for the group to gather together and share insights , discover patterns and map it out   visually so it helps us to unlock the creative side of our brains and helps us to see possibilities   that we otherwise would have missed . Visualising the problems and customer journey was n’t just   important not the ﬁrst day of the sprint . We adapted visualisation throughout the sprint - we drew   diagrams , maps , wireframes , ideas to help the group visualize the problem and the patterns . This   helped us to move forward each day . 

 Application 

 On the ﬁrst day of the Sprint , we ’ve already had valuable insights from the users and we have   invited various experts of the company to come and share their insights with us : what the current   challenges are and what potential problems the product could face . With so many insights it was   really hard to keep track so we wrote down major insights into “ How might we questions ” on   sticky notes and stick them on the whiteboard . Later on , we used these insights to start drawing a   customer journey map on the white board together to help visualize where the potential problems   could be in the customer journey and this visualisation helped us a lot to come up with solutions   the day after . We started with the customers in the store , learning about the product , buying th   product , installing the product , using the product and eventually downloading the app ( our goal ) .   This method of mapping ( drawing ) out each of the step as a diagram was a great way to really   understand what our customers will go through . As a Facilitator of the Sprint , It was great for me   to see the group really responded well to the diagram on the board - the map changed throughout   the sprint as new insights emerged during the sprint . 

 Insight 

 It is hard to be in a group with so many ideas -   ideas in our heads which are not visualised and   many of the participants could n’t not exactly grasp what the person might be talking about .   Visualization is such a powerful tool to align thoughts and bring everyone in the group to the same   level .   Throughout the sprint we used visualisation to map out customer journey , to identify   problems , create possible solutions ( by using dot voting ) , we transformed ideas into concepts   ( wireframes ) on the board and we were able to get feedback from the group and iterate as a 

 group . Without visualisation it would be hard to align everyone and there would be a lot of   confusion in the group . 

 Approach 

 I think by adopting the Design Thinking mindset , it ’s not about using 1 single tool to reach the   goal but by using a collective of diﬀerent tools that can really help drive the project forward . While   visualisation is a great way to align everyone and create solutions as a group , other tools like   storytelling or mind mapping are equally important to allow us to really dive into the mindset of   our users and the scenario and ﬁnd the best solution that will help solve the problem . After   reading the “ Sprint ” by Jake Knapp and taking this course , I truly believe it ’s a collaborative eﬀort   of using various diﬀerent tools to make the project a success .
### Output: 