Reflection : Visualization 

 Challenge 

 This February prior to epidemic , I have completed my first ever 10k marathon run without any formal   training with huge physical and mental challenge . As I completed my run beyond stipulated time , I realised   the importance of regular fitness training for maintaining acceptable level of fitness . After the run during   our casual conversions with my friend ( Arvind & Suresh ) who are seasonal runner , we released that there   is a need for professional fitness training and people are willing to pay for it given that convince of time   and space which needs to be much more customised than heavy duty gym . During the award ceremony   later in the week I meet with Ravi , professional athlete & seasoned ultra - marathon runner who trains people   to prepare for marathons and Ravi also trains at education centre where school hires his certified trainers   ( “ Ravi & Co ” ) service to provide physical fitness training to student in school a part of curriculum . The   problem Ravi shared was that its really tough for his team to maintain roster manually and assign trainers   to school and doing all activity tracking , performance data monitoring , onboarding schools , trainers ,   preparing training curriculum and calendar events etc . Ravi mentioned was that he and his trainers are used   to host outdoor training events at public space like Parks and podiums where individuals can join to get   trained , provide personal fitness trainer at home apart from conducting marathon focused group training .   For all these Ravi & Co needs a product solutions which makes it easier for people to collaborate online   using phone application for finding professional trainer for personal fitness training at home location ,   conducting   group training sessions , onboarding new trainers , automated allocation of trainer based on geo- location . 

 The challenge was to come up with something which is not yet available or anyone had experienced before .   Yes , we have training facilities at Govt . athletic stadium or other institutions like olds school private gym .   Those are primarily focused on qualified state , sponsored athletes or for body builders , seasoned fitness   pro who works out with mostly weights . So this is a kind of potential new market for all of us , with rapid   consumption of smart phones , smart watches , fitness gadgets and corporate sponsored fitness events and   increased awareness around personal health and fitness thanks to omnipresent social media in this digital   age . 

 Selection 

 Visualization is the transformation of information data in our mind to images that we see , either literally   with our eyes or figuratively with our own imagination . I choose Visualization technique to stich the   scattered ideas into a meaningful story that can be correlated to a vivid use cases . This design thinking tool   helps to translate the ideas into tangible and concrete user experience flow . With Visualization , risk of   running into unmatched design understanding is also less . Since there are multiple stockholders to involved ,   with visualization we can develop shared visual perception about the basic building blocks of the feature   set that we want to develop . When discussed the problem statement each one of us had developed own   imagination with respect to the probable solution , visualization technique makes it much simple to agreed   up shared understanding . 

 Application 

 During What is phase we had lengthy discussions on the specifics of problem statement   and consumer   ( Ravi & Co and retail user ) journey and took lots of notes , observations , comments to piled up . Next we   processed all those comments , observations and make documentation of things that really matter towards   solving the problem , for example how to do background check on newly onboarded professional athletes   as fitness trainer ? how to keep check on the attendance of trainer visiting a school assigned to ?     With Visualization technique we also come up with new concepts like pay as you go for individual sessions   rather than monthly subscriptions which one may not be inclined to commit for . In What if we came up   with ideas like integrating fitness tracker data ( Fitbit , Apple Watch or other smart watch ) along with the   platform to give a dashboard visualization to each end user trainee .     We used a notebook to draw sketch and depict the visual story which were sequence of events for trainer   and trainee and calendar event . Using rectangle to develop the context , stick figures to represent each   persona and speech baubles to capture their mind and thoughts . From the insight we got from our extended   discussions and observations we develop three main persona – Professional trainer , Retail user , and School   authority . With these three persona , I asked them two top most important use cases for each persona type   to recommend . Once we had the total six use cases within half an hour , we did brain storming next half an   hour to prioritised   them according to the importance of each one with respect to current state of business   to eventually we figured out our most viable product feature set . Features that are most important and user   is ready to pay for it . 

 Insight 

 Using Don Roam ’s who , what , how , much , where , when , how and why we break down the challenge into   multiple components . Then created visuals of each component and shared with Ravi and his trainers who   are ultimate users ( trainer ) which resulted a consumer validation of the tangible concept that works . Asked   them couple of key questions – who & what else is missing in the visuals ? The feedback received was   enlightening to us like , school / organisations works differently compared to individual clients while   engaging with fitness trainer .   With the graphical presentation each user group type was able to share their   perspective and potential loopholes in the offering solution .      Visual walkthrough helped us to figure out the most obvious thing but least focused area of customer ( retail   user , school authority , trainers ) satisfaction and addressing any of their concern regarding training schedule ,   trainer quality or any other operational issue . This give us the most important insight into user retention on   the platform . We were able to refine more on areas which were highlighted less in initial discussions ,   customer service or grievance redressal . By applying Visualization tool we also understood our   assumptions that each persona uses same technologies was incorrect . While school administrations are   more inclined towards using a desktop Web version of the application whereas retail users and professional   trainers prefers smart phone application , this is based on the available data set . So we have to develop the   solution for both platforms one native app for smart phone and web version . We figured out that there   should two kinds of interface one for the retail end users and other for business user like system   administrator who can maintain , monitor and develop the program roster which is done manually by Ravi . 

 The last but not the least important thing came out of this exercise was Personal Data Security . With   visualization of user data generation and storing of user profile and other financial transactional information   it unfolded another dimension to our original problem statement to solve the issue of profession fitness   trainer using technology . This is something Ravi & Co completely unaware of , hence we needed to rework   on our prioritization of tasks and process . This is conjunction of internet technology , professional fitness   services and legal compliance of user generated data which needs to be curated according to the Govt . rules   and regulation . This resulted in adding legal provisioning to our original concept . 

 Approach 

 Visualization tool did a great job for us to get into the field where we hardly had any kind of insight . This   exercise helped immensely to understanding the nitty - gritty of professional fitness training regime and kind   of solution offering required and trad - off using technology . Visualization tool makes it so simple to   transform ideas in our mind to whiteboard for developing a new concept here . For next time I would like   to apply Launch learning tool to test the concept with actual end users demonstrating their interest . Does   developing an smart phone app bring value to them ? Does it makes life easier for some who wants personal   fitness trainer at home ? Do they use it the way they said they would ? We need responds to those questions   before we commit to build the scaled new offerings . With set concrete limits on key variables , such as time ,   targeted audience , geolocation , features , and partner organization like school and others , we need to choose   an initial constrained launch before going full scale . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection : Visualization 

 Challenge 

 This February prior to epidemic , I have completed my first ever 10k marathon run without any formal   training with huge physical and mental challenge . As I completed my run beyond stipulated time , I realised   the importance of regular fitness training for maintaining acceptable level of fitness . After the run during   our casual conversions with my friend ( Arvind & Suresh ) who are seasonal runner , we released that there   is a need for professional fitness training and people are willing to pay for it given that convince of time   and space which needs to be much more customised than heavy duty gym . During the award ceremony   later in the week I meet with Ravi , professional athlete & seasoned ultra - marathon runner who trains people   to prepare for marathons and Ravi also trains at education centre where school hires his certified trainers   ( “ Ravi & Co ” ) service to provide physical fitness training to student in school a part of curriculum . The   problem Ravi shared was that its really tough for his team to maintain roster manually and assign trainers   to school and doing all activity tracking , performance data monitoring , onboarding schools , trainers ,   preparing training curriculum and calendar events etc . Ravi mentioned was that he and his trainers are used   to host outdoor training events at public space like Parks and podiums where individuals can join to get   trained , provide personal fitness trainer at home apart from conducting marathon focused group training .   For all these Ravi & Co needs a product solutions which makes it easier for people to collaborate online   using phone application for finding professional trainer for personal fitness training at home location ,   conducting   group training sessions , onboarding new trainers , automated allocation of trainer based on geo- location . 

 The challenge was to come up with something which is not yet available or anyone had experienced before .   Yes , we have training facilities at Govt . athletic stadium or other institutions like olds school private gym .   Those are primarily focused on qualified state , sponsored athletes or for body builders , seasoned fitness   pro who works out with mostly weights . So this is a kind of potential new market for all of us , with rapid   consumption of smart phones , smart watches , fitness gadgets and corporate sponsored fitness events and   increased awareness around personal health and fitness thanks to omnipresent social media in this digital   age . 

 Selection 

 Visualization is the transformation of information data in our mind to images that we see , either literally   with our eyes or figuratively with our own imagination . I choose Visualization technique to stich the   scattered ideas into a meaningful story that can be correlated to a vivid use cases . This design thinking tool   helps to translate the ideas into tangible and concrete user experience flow . With Visualization , risk of   running into unmatched design understanding is also less . Since there are multiple stockholders to involved ,   with visualization we can develop shared visual perception about the basic building blocks of the feature   set that we want to develop . When discussed the problem statement each one of us had developed own   imagination with respect to the probable solution , visualization technique makes it much simple to agreed   up shared understanding . 

 Application 

 During What is phase we had lengthy discussions on the specifics of problem statement   and consumer   ( Ravi & Co and retail user ) journey and took lots of notes , observations , comments to piled up . Next we   processed all those comments , observations and make documentation of things that really matter towards   solving the problem , for example how to do background check on newly onboarded professional athletes   as fitness trainer ? how to keep check on the attendance of trainer visiting a school assigned to ?     With Visualization technique we also come up with new concepts like pay as you go for individual sessions   rather than monthly subscriptions which one may not be inclined to commit for . In What if we came up   with ideas like integrating fitness tracker data ( Fitbit , Apple Watch or other smart watch ) along with the   platform to give a dashboard visualization to each end user trainee .     We used a notebook to draw sketch and depict the visual story which were sequence of events for trainer   and trainee and calendar event . Using rectangle to develop the context , stick figures to represent each   persona and speech baubles to capture their mind and thoughts . From the insight we got from our extended   discussions and observations we develop three main persona – Professional trainer , Retail user , and School   authority . With these three persona , I asked them two top most important use cases for each persona type   to recommend . Once we had the total six use cases within half an hour , we did brain storming next half an   hour to prioritised   them according to the importance of each one with respect to current state of business   to eventually we figured out our most viable product feature set . Features that are most important and user   is ready to pay for it . 

 Insight 

 Using Don Roam ’s who , what , how , much , where , when , how and why we break down the challenge into   multiple components . Then created visuals of each component and shared with Ravi and his trainers who   are ultimate users ( trainer ) which resulted a consumer validation of the tangible concept that works . Asked   them couple of key questions – who & what else is missing in the visuals ? The feedback received was   enlightening to us like , school / organisations works differently compared to individual clients while   engaging with fitness trainer .   With the graphical presentation each user group type was able to share their   perspective and potential loopholes in the offering solution .      Visual walkthrough helped us to figure out the most obvious thing but least focused area of customer ( retail   user , school authority , trainers ) satisfaction and addressing any of their concern regarding training schedule ,   trainer quality or any other operational issue . This give us the most important insight into user retention on   the platform . We were able to refine more on areas which were highlighted less in initial discussions ,   customer service or grievance redressal . By applying Visualization tool we also understood our   assumptions that each persona uses same technologies was incorrect . While school administrations are   more inclined towards using a desktop Web version of the application whereas retail users and professional   trainers prefers smart phone application , this is based on the available data set . So we have to develop the   solution for both platforms one native app for smart phone and web version . We figured out that there   should two kinds of interface one for the retail end users and other for business user like system   administrator who can maintain , monitor and develop the program roster which is done manually by Ravi . 

 The last but not the least important thing came out of this exercise was Personal Data Security . With   visualization of user data generation and storing of user profile and other financial transactional information   it unfolded another dimension to our original problem statement to solve the issue of profession fitness   trainer using technology . This is something Ravi & Co completely unaware of , hence we needed to rework   on our prioritization of tasks and process . This is conjunction of internet technology , professional fitness   services and legal compliance of user generated data which needs to be curated according to the Govt . rules   and regulation . This resulted in adding legal provisioning to our original concept . 

 Approach 

 Visualization tool did a great job for us to get into the field where we hardly had any kind of insight . This   exercise helped immensely to understanding the nitty - gritty of professional fitness training regime and kind   of solution offering required and trad - off using technology . Visualization tool makes it so simple to   transform ideas in our mind to whiteboard for developing a new concept here . For next time I would like   to apply Launch learning tool to test the concept with actual end users demonstrating their interest . Does   developing an smart phone app bring value to them ? Does it makes life easier for some who wants personal   fitness trainer at home ? Do they use it the way they said they would ? We need responds to those questions   before we commit to build the scaled new offerings . With set concrete limits on key variables , such as time ,   targeted audience , geolocation , features , and partner organization like school and others , we need to choose   an initial constrained launch before going full scale .
### Output: 