Example Reflection - Learning Launch 

 Challenge & Selection 

 In this last year we have been listening to Digital Marketing due to the transformation that the   marketing world is undergoing in part due to the global crisis and due to the adaptation to the   new modality that this digital phenomenon supposes , concepts inspired by the " new   economy " that somehow they come to proclaim the death of traditional business models and   marketing as we know it . A trend that comes to proclaim that " traditional " marketing has   become outdated and even as obsolete as it was in its day . 

 I am a marketing collaborator based on the fact that the advertising investment stopped being   effective . From my point of view and humble opinion , today more than ever , big ideas are   more important than big budgets . Today the effectiveness from the point of view of Role , of   this concept that we all know and think we have in mind , but that we sometimes forget , is in   the knowledge of the consumer , how to communicate with him and be imaginative , creative   and innovative . In this , the new reality that they assumed , social networks and that the power   of prescription has passed from advertising to consumers , places small companies on the same   level as multinationals . 

 Application 

 The next reflection is the defense of a fundamental value of all those who are dedicated to   marketing : The brand . As much as things change more than ever , I believe that we must return   to the fundamentals of what an organization does , what is more important , how it does it . I   mean the construction of the brand and by extension the attraction of consumers and their   loyalty , the process that makes a company a success and we all try to scrutinize in order to   discover the secret of its success . 

 We are invaded as never before by products , services , companies and brands , all trying to   differentiate , be loved and credible by consumers . The solution to the problem of the   undifferentiation of products and services , the massive investment in advertising was no   longer effective . I think there is a consensus that all the money in the world can not buy loyalty   or trust towards a brand or company , even if some remain committed to this principle . 

 Today trust , loyalty is earned by the way things are done , often intangible issues , and through   a more direct relationship with the consumer . Brands are what the consumer perceives them   to be . Advertising confirms what a brand is , not what it should be , or want it to be . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection - Learning Launch 

 Challenge & Selection 

 In this last year we have been listening to Digital Marketing due to the transformation that the   marketing world is undergoing in part due to the global crisis and due to the adaptation to the   new modality that this digital phenomenon supposes , concepts inspired by the " new   economy " that somehow they come to proclaim the death of traditional business models and   marketing as we know it . A trend that comes to proclaim that " traditional " marketing has   become outdated and even as obsolete as it was in its day . 

 I am a marketing collaborator based on the fact that the advertising investment stopped being   effective . From my point of view and humble opinion , today more than ever , big ideas are   more important than big budgets . Today the effectiveness from the point of view of Role , of   this concept that we all know and think we have in mind , but that we sometimes forget , is in   the knowledge of the consumer , how to communicate with him and be imaginative , creative   and innovative . In this , the new reality that they assumed , social networks and that the power   of prescription has passed from advertising to consumers , places small companies on the same   level as multinationals . 

 Application 

 The next reflection is the defense of a fundamental value of all those who are dedicated to   marketing : The brand . As much as things change more than ever , I believe that we must return   to the fundamentals of what an organization does , what is more important , how it does it . I   mean the construction of the brand and by extension the attraction of consumers and their   loyalty , the process that makes a company a success and we all try to scrutinize in order to   discover the secret of its success . 

 We are invaded as never before by products , services , companies and brands , all trying to   differentiate , be loved and credible by consumers . The solution to the problem of the   undifferentiation of products and services , the massive investment in advertising was no   longer effective . I think there is a consensus that all the money in the world can not buy loyalty   or trust towards a brand or company , even if some remain committed to this principle . 

 Today trust , loyalty is earned by the way things are done , often intangible issues , and through   a more direct relationship with the consumer . Brands are what the consumer perceives them   to be . Advertising confirms what a brand is , not what it should be , or want it to be .
### Output: 