Reflection - Mind Mapping 

 Challenge : My company is selling consumer goods online . The question is if we are   presenting the products in a way to support and enable the decision making and product   selection of our customers . We have collected a wide range of information around that   issue . Sales data , website analytics data , customer reviews , feedback from detailed   interviews with customers , feedback from our sales representatives ( in - person , and via   phone ) . Now , we need to put that data pieces together and create ideas for improvement .       Selection : Mind Mapping should be a good tool for that as it looks for patterns and insights   in large amounts of data to create design criteria for the idea generation phase .       Application : We have used the yard sales analogy to start . First , we tried to put all the   information on the walls of one room . We have been showing relevant sales and web   analytics data with printed charts and tables . We have been put relevant quotes from the   customer reviews and interviews on sticky notes . We did the same with feedback from our   sales representatives . Then , we let the same mix of people explore this information . One   after another alone in the room . We thought it is important to involve the same kind of   people but not exactly the same people that provided us that data . We asked them to make   notes and also encouraged them to use sticky notes to leave comments around those data   pieces . Afterward , we have built small mixed teams and asked the members to share their   notes and thoughts . We also asked them to re - arrange the data in a way to show which data   support the same insight . Both were done by every team one after another .       Insights : Every team stresses the insight , that majority of the users of our website seemed to   be overwhelmed by the amount of information we are providing . Some were saying it   directly , the others described it in a different way but with the same result at the end . Only a   small portion of the customers seem to enjoy the depth of information provided . But   although they were looking for different levels of information and they were having different   levels of knowledge about our products , all customers seem to feel that the decision - making   process is very difficult . Many were almost afraid to make the wrong decision . As a result ,   we defined the following design criteria : 

 1 . Ideally , each customer is seeing the quantity of information about a product , that fits 

 him best . 

 2 . Each piece of information should provide clear value to the decision - making process 

 of the customer . 

 3 . It should be clear at every step of the funnel , that a sales representative is always 

 available to support the decision - making of the customer . 

 Approach : I would apply the same tool again but we will definitely improve the introduction   and on - boarding for the participants of this workshop . Especially the people that are not   used to sessions like that ( our customers ) have been very shy at the beginning and needed a   lot of support to speak openly and without reservation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Mind Mapping 

 Challenge : My company is selling consumer goods online . The question is if we are   presenting the products in a way to support and enable the decision making and product   selection of our customers . We have collected a wide range of information around that   issue . Sales data , website analytics data , customer reviews , feedback from detailed   interviews with customers , feedback from our sales representatives ( in - person , and via   phone ) . Now , we need to put that data pieces together and create ideas for improvement .       Selection : Mind Mapping should be a good tool for that as it looks for patterns and insights   in large amounts of data to create design criteria for the idea generation phase .       Application : We have used the yard sales analogy to start . First , we tried to put all the   information on the walls of one room . We have been showing relevant sales and web   analytics data with printed charts and tables . We have been put relevant quotes from the   customer reviews and interviews on sticky notes . We did the same with feedback from our   sales representatives . Then , we let the same mix of people explore this information . One   after another alone in the room . We thought it is important to involve the same kind of   people but not exactly the same people that provided us that data . We asked them to make   notes and also encouraged them to use sticky notes to leave comments around those data   pieces . Afterward , we have built small mixed teams and asked the members to share their   notes and thoughts . We also asked them to re - arrange the data in a way to show which data   support the same insight . Both were done by every team one after another .       Insights : Every team stresses the insight , that majority of the users of our website seemed to   be overwhelmed by the amount of information we are providing . Some were saying it   directly , the others described it in a different way but with the same result at the end . Only a   small portion of the customers seem to enjoy the depth of information provided . But   although they were looking for different levels of information and they were having different   levels of knowledge about our products , all customers seem to feel that the decision - making   process is very difficult . Many were almost afraid to make the wrong decision . As a result ,   we defined the following design criteria : 

 1 . Ideally , each customer is seeing the quantity of information about a product , that fits 

 him best . 

 2 . Each piece of information should provide clear value to the decision - making process 

 of the customer . 

 3 . It should be clear at every step of the funnel , that a sales representative is always 

 available to support the decision - making of the customer . 

 Approach : I would apply the same tool again but we will definitely improve the introduction   and on - boarding for the participants of this workshop . Especially the people that are not   used to sessions like that ( our customers ) have been very shy at the beginning and needed a   lot of support to speak openly and without reservation .
### Output: 