Story Telling Reflection 

 Challenge & Selection 

 In my line of work innovation has always been around , sometimes being clear as   water others as blurry and ambiguous as it can be . Storytelling has proven to be such   and effective way to let people know the whole “ reason why ” behind my thoughts   and process , a way to transmit messages and evoque passion across the team . Along   with other tools . It makes a great combination with the visualization tool and helps   me not only explain better , but to keep my audience engage with the message . 

 Since I work on communications , storytelling is an essential asset of our everyday   work , from creating internal pitches to selling those ideas to our clients , always from   the consumer perspective , like Andre Martin said the story it ’s for the audience for   them to understand and be familiar . 

 Application 

 It ’s funny cause I have n’t though much about it until now , it 's always been kind of   natural the process of telling stories . What it do changes it ’s the information behind   those stories , on our work we take the time to analyze our audience , using several   tools , knowing where they are , how do they connect to each other , in what time ,   through what devices , in which formats , we ask these questions and more in order to   be closer and get a better message .     I call these to “ humanize the message ” and to create more human brands , I tend to   base these terms in two principles “ Closeness & Relevance ” , the first one knowing the   behavior of our audience and the second one giving them answers to the questions   or needs they are looking for , based on empathy , which usually creates a smooth   narrative path for us to deliver a good story . 

 From that point when we get those insights and needs we tend to create inner   checkpoints so we can discuss if the message is clear , so we can fine tuning until we   consider is adequate . 

 Insight 

 The most important insight gained based on this tool it ’s the reaction of the   audience , to get feedback and watch closely how do they feel , how do they get or   interpret our message , do they get it fully ? or do we need to pay more attention ,   does it creates emotions ? . One of my dearest industry friends always said that our   work has to provoke either a good feeling or a bad one , but nothings worse than a   boring and unnoticed message or in this case a story . 

 Knowing or getting the reaction of the audiences is one of the greatest key to   improve and/or keep working on what we are trying to deliver . 

 Approach 

 One of the things I most definitively going to try more often is combining mind   mapping with story telling , mind mapping has always been a way to channel not only   my thoughts but the opinions , channels and insights of the people around me . For me   it 's a visual and practical way to let people know the paths and how they are   connected . Kind of taking a step back to see the whole picture . 

 With this on mind and based on my personal line of work , not always people across   the organization understand easily a mind map because of its sometimes complexity   or technicality . Combining both tools will help me get them to understand these   “ whole picture ” concept to let people know how each of the steps its relevant and   plays a decisive role toward the collective goal . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Story Telling Reflection 

 Challenge & Selection 

 In my line of work innovation has always been around , sometimes being clear as   water others as blurry and ambiguous as it can be . Storytelling has proven to be such   and effective way to let people know the whole “ reason why ” behind my thoughts   and process , a way to transmit messages and evoque passion across the team . Along   with other tools . It makes a great combination with the visualization tool and helps   me not only explain better , but to keep my audience engage with the message . 

 Since I work on communications , storytelling is an essential asset of our everyday   work , from creating internal pitches to selling those ideas to our clients , always from   the consumer perspective , like Andre Martin said the story it ’s for the audience for   them to understand and be familiar . 

 Application 

 It ’s funny cause I have n’t though much about it until now , it 's always been kind of   natural the process of telling stories . What it do changes it ’s the information behind   those stories , on our work we take the time to analyze our audience , using several   tools , knowing where they are , how do they connect to each other , in what time ,   through what devices , in which formats , we ask these questions and more in order to   be closer and get a better message .     I call these to “ humanize the message ” and to create more human brands , I tend to   base these terms in two principles “ Closeness & Relevance ” , the first one knowing the   behavior of our audience and the second one giving them answers to the questions   or needs they are looking for , based on empathy , which usually creates a smooth   narrative path for us to deliver a good story . 

 From that point when we get those insights and needs we tend to create inner   checkpoints so we can discuss if the message is clear , so we can fine tuning until we   consider is adequate . 

 Insight 

 The most important insight gained based on this tool it ’s the reaction of the   audience , to get feedback and watch closely how do they feel , how do they get or   interpret our message , do they get it fully ? or do we need to pay more attention ,   does it creates emotions ? . One of my dearest industry friends always said that our   work has to provoke either a good feeling or a bad one , but nothings worse than a   boring and unnoticed message or in this case a story . 

 Knowing or getting the reaction of the audiences is one of the greatest key to   improve and/or keep working on what we are trying to deliver . 

 Approach 

 One of the things I most definitively going to try more often is combining mind   mapping with story telling , mind mapping has always been a way to channel not only   my thoughts but the opinions , channels and insights of the people around me . For me   it 's a visual and practical way to let people know the paths and how they are   connected . Kind of taking a step back to see the whole picture . 

 With this on mind and based on my personal line of work , not always people across   the organization understand easily a mind map because of its sometimes complexity   or technicality . Combining both tools will help me get them to understand these   “ whole picture ” concept to let people know how each of the steps its relevant and   plays a decisive role toward the collective goal .
### Output: 