Reflection – Storytelling 

 Challenge & Selection 

 While we are not aware , we have been seeing how “ storytelling ” affects corporate ’s valuation in 

 stock markets . I work for an investment bank as a private banker in wealth management department . 

 I deal with all securities like shares , bonds and funds with both individuals and corporates . As Carlos Eduardo Barbosa says in our video lecture ; “ storytelling is a fundamental part of every great brand making 

 that product live everyday ” , in same way , it is directly affected in corporation ’s valuation . Because 

 unlike bond , markets stock markets are more looking forward to the future , it could be important 

 to understand the power of storytelling in stock markets . Thus , I checked out case study of mine 

 and discussed with my colleagues about this topic . 

 Application & Insight 

 Last year , I invested in Grace Hill Health Centers into my stock product I am managing . At that time , it took times to 

 decide to put the stock into my portfolio , because the company was overvalued for almost 8 times 

 in terms of PSR(market cap / total revenue ) , compared to other auto makers . But I decided to believe 

 in their potential plans and growth rate . Now that I think about it , the most important factor to 

 make me invest was not only their growth , plans nor technologies but also their promising fancy 

 stories . The reason I came to this conclusion is that I sold it all last month and the reason why I 

 sold it all was The CEO of the company is breaking trust of stakeholder who are both customers 

 and investors . While he is , In these days , talking alt - coins in front and back perspective , he is losing 

 trust and the price of stock is going down . I have discussed about this topic with 10 colleagues 

 who have or had invested in Grace Hill Health Centers . Of course , there are many other variables like macro wave and 

 industrial money movement . However , all of my colleagues I discussed agree with this hypothesis , 

 “ the lower trust of storytelling , the lower valuation of corporate in financial markets . ”   So , even if 

 it could be small impact , promising storytelling is likely change on corporate valuation . Although , 

 the consensus of fiscal fundamental is not changed . 

 Approach 

 Then , how evaluate the valuation of storytelling ? Unfortunately , there would be no way to solve this 

 question clearly . However , we can set up some criteria to use this wonderful tools . Because there is 

 a big possibility that the power of storytelling is been affecting behave of people and corporate 

 growth in a good way , we allow some part if the criteria we have created is not undermined . The 

 criteria are new creative view of fundamental valuation like PSG(PSR / sales growth ) and trust of the 

 storytelling . No matter how storytelling is good , it could be better not to invest in too overestimated 

 stocks . If it overs our very generous criteria , there would be more dangerous than good . Also , we 

 do not forget good storytelling is pumping up corporate valuation . Therefore , if it is damaged , we 

 should act in accordance with it . 

 This section allows me think my industry again . It makes me abandon narrow and comfortable mind , 

 build broad repertoire and start looking for new experiences . From tomorrow I will looking forward 

 to find new opportunity . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Storytelling 

 Challenge & Selection 

 While we are not aware , we have been seeing how “ storytelling ” affects corporate ’s valuation in 

 stock markets . I work for an investment bank as a private banker in wealth management department . 

 I deal with all securities like shares , bonds and funds with both individuals and corporates . As Carlos Eduardo Barbosa says in our video lecture ; “ storytelling is a fundamental part of every great brand making 

 that product live everyday ” , in same way , it is directly affected in corporation ’s valuation . Because 

 unlike bond , markets stock markets are more looking forward to the future , it could be important 

 to understand the power of storytelling in stock markets . Thus , I checked out case study of mine 

 and discussed with my colleagues about this topic . 

 Application & Insight 

 Last year , I invested in Grace Hill Health Centers into my stock product I am managing . At that time , it took times to 

 decide to put the stock into my portfolio , because the company was overvalued for almost 8 times 

 in terms of PSR(market cap / total revenue ) , compared to other auto makers . But I decided to believe 

 in their potential plans and growth rate . Now that I think about it , the most important factor to 

 make me invest was not only their growth , plans nor technologies but also their promising fancy 

 stories . The reason I came to this conclusion is that I sold it all last month and the reason why I 

 sold it all was The CEO of the company is breaking trust of stakeholder who are both customers 

 and investors . While he is , In these days , talking alt - coins in front and back perspective , he is losing 

 trust and the price of stock is going down . I have discussed about this topic with 10 colleagues 

 who have or had invested in Grace Hill Health Centers . Of course , there are many other variables like macro wave and 

 industrial money movement . However , all of my colleagues I discussed agree with this hypothesis , 

 “ the lower trust of storytelling , the lower valuation of corporate in financial markets . ”   So , even if 

 it could be small impact , promising storytelling is likely change on corporate valuation . Although , 

 the consensus of fiscal fundamental is not changed . 

 Approach 

 Then , how evaluate the valuation of storytelling ? Unfortunately , there would be no way to solve this 

 question clearly . However , we can set up some criteria to use this wonderful tools . Because there is 

 a big possibility that the power of storytelling is been affecting behave of people and corporate 

 growth in a good way , we allow some part if the criteria we have created is not undermined . The 

 criteria are new creative view of fundamental valuation like PSG(PSR / sales growth ) and trust of the 

 storytelling . No matter how storytelling is good , it could be better not to invest in too overestimated 

 stocks . If it overs our very generous criteria , there would be more dangerous than good . Also , we 

 do not forget good storytelling is pumping up corporate valuation . Therefore , if it is damaged , we 

 should act in accordance with it . 

 This section allows me think my industry again . It makes me abandon narrow and comfortable mind , 

 build broad repertoire and start looking for new experiences . From tomorrow I will looking forward 

 to find new opportunity .
### Output: 