Learning Launch 

 Challenge & Selection      My company is coming up with a new travel application , which would require users to   track their travel paths and post it up on the application depending on what segment they   fall into , this would then be available for the tourists after reviewing .      The challenge for us is , this being a new kind of application we can just put in our own   assumptions to it which as of now is giving a very biased answer of “ yes ” the customer is   going to like our product . We have gathered a good amount of data from a mix group of   people who we think are potential users , so I think it would be a good idea to have a   learning launch of the application on a small and specific target audience .      Learning launch is a very important tool to actually help test out the product you have ,   with using limited resources but also provides with accurate data and feedback on the   product from actual potential customer . This is exactly what we need at this stage , as   explained by Mr Georg Celik , ( learning launch tool ) we need to do a lot of experiments with   a limited budget to know if the idea is good enough to move forward or do we need to   pivot / change the idea and move on .        Application     What I have planned is to test out the product on a group of travel bloggers & families   who travel frequently ( without guided tours ) . I have chosen the following target audience   for the learning launch because , travel bloggers love to explore and find new exciting   places which they can write about & families usually travel to places which are generally   known and do not want to experiment a lot as compared to the bloggers .     I will take a sample data from 10 people 5 being travel blogger and 5 being different   families , having a small but precise group would help to give a lot of valuable   suggestions with data being of good quality and not an overdose of quantity . I would let   them use the application on the next trip they take , ( the path would already take would   already be set with the help of local bloggers , known relatives in the area ) and would be   monitoring their activity through the backend in our office and make observations on   their ( Pre - set ) travelling paths , troubles that they face in a new country , was the   application user friendly and was the data / instructions provided good enough for them to   follow . They would also be giving us a detailed feedback when they come back from the   trip .     This would help me to identify their specific needs by observing them while using the   application . Having a small in - house team of developers and a designer we can easily   tweak the idea with the suggestions , but most importantly we would all observe   something different from each other which would help in answering questions like-   “ What do I not know ? ” and “ why would someone not buy the idea ? ” . The insights we get 

 from the test users and the feedback would help us to determine the path that we need to   take and also to test the product further with another set of potential customer .        Insight & approach     After going through this course what really helped me to change my thinking and go for   the learning launch rather than a full - fledged launch of the application was the module by   Mr. Georg Celik about learning launch , it gave me a good insight of what I was doing and   what I needed to do in order to try and make my product a success .     I have been facing the issue of confirmation bias for quite some time now without even   knowing it until going through it in the course , I was actually subconsciously looking for   data that was confirming my idea , also the assumptions that I had were seeming biased   now that I think of it . In order to make the application or any product a success it is very   important to get your data right , knowing how much if the data is needed and what is the   quality of the data .   I have a lot of data from a wide variety of customer groups that we had taken , after going   through this course I realized how important it was to segregate and get precise data from   a target group of customers and that having a large amount of data does not mean it ’s a   data with quality . Also how important it is to get to know the “ truth ” because that would   ultimately decide if you should continue with the idea or change it without wasting more   time and resources .     After going through this course I would definitely change my approach on how I come up   with the ideas and move forward with it keeping in mind what the customer actually   wants as compared to what I think they want . I would change my data gathering method   and also would specifically target a precise customer group rather than getting data from   everywhere , which is what I did previously . Would also follow a proper and systematic   order as to how the launch should have been and be prepared for it in a much better way .                        NOTE- as my application is in the launching phase I can not give out a lot of details about   it , sorry if there has been any confusion with regards to understanding the whole concept   of the app . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge & Selection      My company is coming up with a new travel application , which would require users to   track their travel paths and post it up on the application depending on what segment they   fall into , this would then be available for the tourists after reviewing .      The challenge for us is , this being a new kind of application we can just put in our own   assumptions to it which as of now is giving a very biased answer of “ yes ” the customer is   going to like our product . We have gathered a good amount of data from a mix group of   people who we think are potential users , so I think it would be a good idea to have a   learning launch of the application on a small and specific target audience .      Learning launch is a very important tool to actually help test out the product you have ,   with using limited resources but also provides with accurate data and feedback on the   product from actual potential customer . This is exactly what we need at this stage , as   explained by Mr Georg Celik , ( learning launch tool ) we need to do a lot of experiments with   a limited budget to know if the idea is good enough to move forward or do we need to   pivot / change the idea and move on .        Application     What I have planned is to test out the product on a group of travel bloggers & families   who travel frequently ( without guided tours ) . I have chosen the following target audience   for the learning launch because , travel bloggers love to explore and find new exciting   places which they can write about & families usually travel to places which are generally   known and do not want to experiment a lot as compared to the bloggers .     I will take a sample data from 10 people 5 being travel blogger and 5 being different   families , having a small but precise group would help to give a lot of valuable   suggestions with data being of good quality and not an overdose of quantity . I would let   them use the application on the next trip they take , ( the path would already take would   already be set with the help of local bloggers , known relatives in the area ) and would be   monitoring their activity through the backend in our office and make observations on   their ( Pre - set ) travelling paths , troubles that they face in a new country , was the   application user friendly and was the data / instructions provided good enough for them to   follow . They would also be giving us a detailed feedback when they come back from the   trip .     This would help me to identify their specific needs by observing them while using the   application . Having a small in - house team of developers and a designer we can easily   tweak the idea with the suggestions , but most importantly we would all observe   something different from each other which would help in answering questions like-   “ What do I not know ? ” and “ why would someone not buy the idea ? ” . The insights we get 

 from the test users and the feedback would help us to determine the path that we need to   take and also to test the product further with another set of potential customer .        Insight & approach     After going through this course what really helped me to change my thinking and go for   the learning launch rather than a full - fledged launch of the application was the module by   Mr. Georg Celik about learning launch , it gave me a good insight of what I was doing and   what I needed to do in order to try and make my product a success .     I have been facing the issue of confirmation bias for quite some time now without even   knowing it until going through it in the course , I was actually subconsciously looking for   data that was confirming my idea , also the assumptions that I had were seeming biased   now that I think of it . In order to make the application or any product a success it is very   important to get your data right , knowing how much if the data is needed and what is the   quality of the data .   I have a lot of data from a wide variety of customer groups that we had taken , after going   through this course I realized how important it was to segregate and get precise data from   a target group of customers and that having a large amount of data does not mean it ’s a   data with quality . Also how important it is to get to know the “ truth ” because that would   ultimately decide if you should continue with the idea or change it without wasting more   time and resources .     After going through this course I would definitely change my approach on how I come up   with the ideas and move forward with it keeping in mind what the customer actually   wants as compared to what I think they want . I would change my data gathering method   and also would specifically target a precise customer group rather than getting data from   everywhere , which is what I did previously . Would also follow a proper and systematic   order as to how the launch should have been and be prepared for it in a much better way .                        NOTE- as my application is in the launching phase I can not give out a lot of details about   it , sorry if there has been any confusion with regards to understanding the whole concept   of the app .
### Output: 