REFLECTION - VISUALIZATION - A TAILORING EXPERIENCE 

 CHALLENGE I am the manager of a small company based in Cameroon , specializing in custom - made suits . And our big challenge is to bring the experience we offer in the workshop , IRL , with sartorial experts who know how to advise customers , reassure them and demonstrate our expertise , to our customers who contact us online .   We must succeed in reassuring customers who contact us online about the quality of our products , the creation process and the seriousness of the brand . We have named this project : A TAILORING EXPERIENCE . The customer must be able to make an appointment in complete serenity , knowing that they will be listened to , advised and will leave the process with a product that fully satisfies them : from the online contact to the delivery of the finished product , including the taking of customer measurements . The actors we have gathered for this challenge : the workshop manager and master tailor , the operations manager , the inventory manager , the IT developers , the marketing and sales manager , our main fabric supplier and the finance manager . 

 SELECTION The tool we used to set up our project was Visualization , or Visual Thinking . We needed to have a clear understanding of the different points of interaction with customers and stakeholders in this experience . Each customer touch point should be able to show which tools were the most appropriate , whether to develop new ones or improve the existing one , and most importantly , how to materialize them offline and online . This allowed us to reach a common understanding of a problem space among a diverse group of stakeholders before trying to identify and define possible solutions to the problem . Objective : to reassure the client both OFFLINE and ONLINE about the quality of our work , our expertise and the seriousness of our company . 

 APPLICATION We applied visualization starting from the customer journey . We already had information about the personas we wanted to serve and what their pain points were . Now , the question was to be able to understand exactly how the customer behaves once in contact with us , and how to provide the best service at each entry point . We 're a small organization , so we could n't do full groups , so each manager had to take on the role of their department , and give their opinion on the different touch points . The customer journey for us can be summarized in a few points : 1 - Contact on social networks : what action do we want from the customer ? 1 " - Contact on our website : what action do we want from the customer ? 2 - Explanation of the need and making an appointment 3 - Measurement of the customer 4 - Styling : Validation of materials , cut and finishes 4 - Making of the clothes 5 - Fittings ( 1 or more ) 6 - Delivery . 

 We used a large white board on which we marked the different steps with drawings showing the interactions and the people or tools involved . 

 We gave everyone post - its . The problem being posed at the top of the board : To live a unique and reassuring experience from start to finish . At each point : We asked 5 questions that everyone had to answer . I , as the founder and manager , refrained from answering , letting the team exchange freely without being biased by my ideas . 

 - What is the action expected from the client ? 

 - How do we ensure that the client takes the next step ? 

 - What question can be answered before it arises ? 

 - Who would be the best person to talk to ? 

 - What tool would be most appropriate for this exchange ? 

 I left 30 minutes , then we posted the different answers under each step . This was done with as many drawings and graphics as possible . Then , everyone went to see the answers of the others posted . Then , we grouped the answers into 3 categories : REASSURE - RAISE SHADOWS - TAKE ACTION . Afterwards , a round table discussion was held to ask each person to explain how they saw their ideal customer journey , commenting on their choices for each stage , with drawings . We therefore retained 3 customer paths , a combination of different answers , which we summarized with the tools we could effectively put in place fairly quickly with our limited resources . And above all , the actions expected at each stage with the right interlocutors , and how the different stakeholders could contribute to improving the selected paths , the interactions , so that it would be the most fluid and transparent for the customer . 

 INSIGHT With this approach of visualizing the problems , we have allowed everyone to feel concerned and to realize the impact of each one in the interactions with the final customer for the best possible experience . We quickly realize that each department has different constraints , and the fact that everything is in front of us allows us to quickly take a more global view of things and feel more involved . For example , the master tailor quickly realized the challenge of marketing and sales , the information they need to reassure customers , and finance understands that we need to have inventory to propose items to the customer , and not go back and forth with suppliers . Because we need to be able to serve the customer with as little friction as possible , it saves time to everyone . 

 APPROACH Given the positive impact of visualization in the implementation of the different scenarios of our project , we will apply the principles of visualization on all our projects . We will include all stakeholders as early as possible to ensure that we really innovate in our solution . We will be able to raise as many questions as possible . Moreover , the design thinking approach with the customer journey is essential to understand the customer 's needs , and there is nothing better than asking them directly , and asking them to visually describe what they expect from a tailor . This provides essential information to build customer journeys that they value and products that effectively meet their needs . This way , each stakeholder has upstream real information on what the end customer experiences and expects . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION - VISUALIZATION - A TAILORING EXPERIENCE 

 CHALLENGE I am the manager of a small company based in Cameroon , specializing in custom - made suits . And our big challenge is to bring the experience we offer in the workshop , IRL , with sartorial experts who know how to advise customers , reassure them and demonstrate our expertise , to our customers who contact us online .   We must succeed in reassuring customers who contact us online about the quality of our products , the creation process and the seriousness of the brand . We have named this project : A TAILORING EXPERIENCE . The customer must be able to make an appointment in complete serenity , knowing that they will be listened to , advised and will leave the process with a product that fully satisfies them : from the online contact to the delivery of the finished product , including the taking of customer measurements . The actors we have gathered for this challenge : the workshop manager and master tailor , the operations manager , the inventory manager , the IT developers , the marketing and sales manager , our main fabric supplier and the finance manager . 

 SELECTION The tool we used to set up our project was Visualization , or Visual Thinking . We needed to have a clear understanding of the different points of interaction with customers and stakeholders in this experience . Each customer touch point should be able to show which tools were the most appropriate , whether to develop new ones or improve the existing one , and most importantly , how to materialize them offline and online . This allowed us to reach a common understanding of a problem space among a diverse group of stakeholders before trying to identify and define possible solutions to the problem . Objective : to reassure the client both OFFLINE and ONLINE about the quality of our work , our expertise and the seriousness of our company . 

 APPLICATION We applied visualization starting from the customer journey . We already had information about the personas we wanted to serve and what their pain points were . Now , the question was to be able to understand exactly how the customer behaves once in contact with us , and how to provide the best service at each entry point . We 're a small organization , so we could n't do full groups , so each manager had to take on the role of their department , and give their opinion on the different touch points . The customer journey for us can be summarized in a few points : 1 - Contact on social networks : what action do we want from the customer ? 1 " - Contact on our website : what action do we want from the customer ? 2 - Explanation of the need and making an appointment 3 - Measurement of the customer 4 - Styling : Validation of materials , cut and finishes 4 - Making of the clothes 5 - Fittings ( 1 or more ) 6 - Delivery . 

 We used a large white board on which we marked the different steps with drawings showing the interactions and the people or tools involved . 

 We gave everyone post - its . The problem being posed at the top of the board : To live a unique and reassuring experience from start to finish . At each point : We asked 5 questions that everyone had to answer . I , as the founder and manager , refrained from answering , letting the team exchange freely without being biased by my ideas . 

 - What is the action expected from the client ? 

 - How do we ensure that the client takes the next step ? 

 - What question can be answered before it arises ? 

 - Who would be the best person to talk to ? 

 - What tool would be most appropriate for this exchange ? 

 I left 30 minutes , then we posted the different answers under each step . This was done with as many drawings and graphics as possible . Then , everyone went to see the answers of the others posted . Then , we grouped the answers into 3 categories : REASSURE - RAISE SHADOWS - TAKE ACTION . Afterwards , a round table discussion was held to ask each person to explain how they saw their ideal customer journey , commenting on their choices for each stage , with drawings . We therefore retained 3 customer paths , a combination of different answers , which we summarized with the tools we could effectively put in place fairly quickly with our limited resources . And above all , the actions expected at each stage with the right interlocutors , and how the different stakeholders could contribute to improving the selected paths , the interactions , so that it would be the most fluid and transparent for the customer . 

 INSIGHT With this approach of visualizing the problems , we have allowed everyone to feel concerned and to realize the impact of each one in the interactions with the final customer for the best possible experience . We quickly realize that each department has different constraints , and the fact that everything is in front of us allows us to quickly take a more global view of things and feel more involved . For example , the master tailor quickly realized the challenge of marketing and sales , the information they need to reassure customers , and finance understands that we need to have inventory to propose items to the customer , and not go back and forth with suppliers . Because we need to be able to serve the customer with as little friction as possible , it saves time to everyone . 

 APPROACH Given the positive impact of visualization in the implementation of the different scenarios of our project , we will apply the principles of visualization on all our projects . We will include all stakeholders as early as possible to ensure that we really innovate in our solution . We will be able to raise as many questions as possible . Moreover , the design thinking approach with the customer journey is essential to understand the customer 's needs , and there is nothing better than asking them directly , and asking them to visually describe what they expect from a tailor . This provides essential information to build customer journeys that they value and products that effectively meet their needs . This way , each stakeholder has upstream real information on what the end customer experiences and expects .
### Output: 