Example Reflection – Learning Launch 

 Challenge 

 I am a business development manager responsible for marketing and selling new technology from the   ASEAN country into my own country , Thailand . My assignment was to bring a banking packaged   solution , which has been proven successful operationally in Singapore , and sell it to the banks in   Thailand . The scope of the system was that it would streamline the banking operations from the front- end to the customer - bank - end , house the customer data in one system so that data analytics could be   performed , and customer agents could use this system to cross - sell further banking products . The scope   was to get several Thailand banks to consider replacing their existing in - house development systems for   this packaged solution . 

 Our initial assumption was that it was operating well in Singapore , and therefore , it should operate   equally well in Thailand . We assumed that the only solution challenge was the language . We invested in   the translation of the package from English to Thai . After the translation was completed , we assumed   that the product was ready to be showcased . During the solution presentation sessions , we invited the   product experts from Singapore to fly over to Thailand and showcase the product to several Thai banks .   During several sessions , the product experts would show each of the package features meticulously to   the clients , with additional assistance in language translation by a temporary translator . The result was   that the client did n’t understand the product in terms on the language translation and in terms of how   the features could improve their business operations . We had to go back to the drawing board to   understand why our product launch did not work . 

 Assumptions 

 We came back to the drawing board to question our assumption in the product success . Our   assumptions were that the Thai banks should readily adopt the Singapore banking model , which we   assumed to be more efficient . The second big assumption was that , if the product is sold well in one Asia   country , it should sell well in another Asian country . Our third assumption was that language was the   only product adoption barrier . 

 Customer Journey and storytelling are keys to success 

 We came back to the drawing board and realized that we were not empathetic to the client ’s needs and   we did not understand their business . We also assumed that the clients would readily link the business   values to the IT functions . We did not give them a story or reason to want the product . We turned   around the situation by doing the following : 

 •   Hire a banking expert to share with us his current pains with systems in Thailand and key   processes . 

 •   Identified key banking processes that would solve key business issues . 

 •   Co - create with the banking expert on the customer journey of a banking user . 

 •   Create a story of the journey of the banking user on a power point and then showcase that on   the system . 

 •   Get the expert to work with the systems expert to showcase the system . 

 We practiced the system demo several times before going back to the client the next round . 

 Results and insights 

 The customer was delighted with our second shot of the system showcase . We explained the system in   the local language and relate it to their existing business practice . They were delighted at the outcome ,   telling us that they now understand how the system could improve their business . They have identified   areas for product improvement , and they have now become one od the customers to help us co - create   and further develop the products for the next version . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Learning Launch 

 Challenge 

 I am a business development manager responsible for marketing and selling new technology from the   ASEAN country into my own country , Thailand . My assignment was to bring a banking packaged   solution , which has been proven successful operationally in Singapore , and sell it to the banks in   Thailand . The scope of the system was that it would streamline the banking operations from the front- end to the customer - bank - end , house the customer data in one system so that data analytics could be   performed , and customer agents could use this system to cross - sell further banking products . The scope   was to get several Thailand banks to consider replacing their existing in - house development systems for   this packaged solution . 

 Our initial assumption was that it was operating well in Singapore , and therefore , it should operate   equally well in Thailand . We assumed that the only solution challenge was the language . We invested in   the translation of the package from English to Thai . After the translation was completed , we assumed   that the product was ready to be showcased . During the solution presentation sessions , we invited the   product experts from Singapore to fly over to Thailand and showcase the product to several Thai banks .   During several sessions , the product experts would show each of the package features meticulously to   the clients , with additional assistance in language translation by a temporary translator . The result was   that the client did n’t understand the product in terms on the language translation and in terms of how   the features could improve their business operations . We had to go back to the drawing board to   understand why our product launch did not work . 

 Assumptions 

 We came back to the drawing board to question our assumption in the product success . Our   assumptions were that the Thai banks should readily adopt the Singapore banking model , which we   assumed to be more efficient . The second big assumption was that , if the product is sold well in one Asia   country , it should sell well in another Asian country . Our third assumption was that language was the   only product adoption barrier . 

 Customer Journey and storytelling are keys to success 

 We came back to the drawing board and realized that we were not empathetic to the client ’s needs and   we did not understand their business . We also assumed that the clients would readily link the business   values to the IT functions . We did not give them a story or reason to want the product . We turned   around the situation by doing the following : 

 •   Hire a banking expert to share with us his current pains with systems in Thailand and key   processes . 

 •   Identified key banking processes that would solve key business issues . 

 •   Co - create with the banking expert on the customer journey of a banking user . 

 •   Create a story of the journey of the banking user on a power point and then showcase that on   the system . 

 •   Get the expert to work with the systems expert to showcase the system . 

 We practiced the system demo several times before going back to the client the next round . 

 Results and insights 

 The customer was delighted with our second shot of the system showcase . We explained the system in   the local language and relate it to their existing business practice . They were delighted at the outcome ,   telling us that they now understand how the system could improve their business . They have identified   areas for product improvement , and they have now become one od the customers to help us co - create   and further develop the products for the next version .
### Output: 