Challenge 

 I am currently part of a startup that is participating in a national prospective startup competition and working with my team members to continuously develop our business model . Our startup focused on creating a children ’s product . The motivation behind this was that an important population of customers that never die out are parents . Many parents are always on the search to find something beneficial for their child , such as nutritious foods and books . Our team knew that the most important factor was that any children 's product had to be compelling for guardians to purchase for any chance of success . As a result , in order to create such a product , our team knew the first step was to understand our target market : the parents . 

 Selection 

 Our team resorted to storytelling as an important tool for our business , as our product was to address the concerns that parents faced with their children . Storytelling is a tool that gives personal insight into one ’s life , and the overlaps in a population ’s individual lives is a common source of inspiration for the invention of a solution . Parents , in particular , have many worries and topics to discuss regarding their children . They are eager to try out solutions if they find it persuasive enough to try . Using the tool of storytelling from our target market , our team hoped to identify an overlapping issue that many parents share and to inspire the development phase of our product . 

 Application 

 First , our team started with the basic step of researching previous information already shared on the internet . This included important stages children go through and skills that children develop during these stages . Most importantly , the research revolved around the common concerns or problems that parents face so our team could understand a general grasp of their shared / individual stories . As a result , our team narrowed our focus on the creativity skills children develop , specifically doodling , and then began a more hands - on utilization of the storytelling tool through surveys with parents . We collected a total of over 50 + survey responses in a few days and were able to gain our own data on the stories and insights parents had with the concerns we asked them about . 

 Insight 

 Interestingly , the data did not align with our initial expectations of having large interest in the issues our potential product would address . Many parents commented that issues of their children doodling did not apply to their lives and did not find such products compelling to purchase . Despite this , the stories of the parents were an opportunity to learn their actual opinions on the matters our team identified . Through this moment of trial and error , this suggested to our team that our approach of narrowing down concerns to one topic of doodling was a poor route . It limited our perception to one topic , while it would have been better to set a 

 general topic for parents and give them the role of narrowing their concerns down through storytelling . Simply put , a more broad start was needed for an effective design thinking process . 

 Approach 

 Despite this result of using the storytelling tool , this motivated our team to continue to use it . The fact that this tool yielded informative results was proof that it was effective and helpful to our developing business . Our team is continuing to use this tool through one on one interviews with parents to have a more in depth understanding of their concerns and opinions on our startup ’s direction for our product through their own stories . This course made me view our target market ’s results in a new light , as before , I would have viewed the many unaligning responses as discouraging and see our business model as hopeless . However , the existence of many other tools and ability to reuse tools in a more effective way inspires our team to look for new approaches to grow our business model . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I am currently part of a startup that is participating in a national prospective startup competition and working with my team members to continuously develop our business model . Our startup focused on creating a children ’s product . The motivation behind this was that an important population of customers that never die out are parents . Many parents are always on the search to find something beneficial for their child , such as nutritious foods and books . Our team knew that the most important factor was that any children 's product had to be compelling for guardians to purchase for any chance of success . As a result , in order to create such a product , our team knew the first step was to understand our target market : the parents . 

 Selection 

 Our team resorted to storytelling as an important tool for our business , as our product was to address the concerns that parents faced with their children . Storytelling is a tool that gives personal insight into one ’s life , and the overlaps in a population ’s individual lives is a common source of inspiration for the invention of a solution . Parents , in particular , have many worries and topics to discuss regarding their children . They are eager to try out solutions if they find it persuasive enough to try . Using the tool of storytelling from our target market , our team hoped to identify an overlapping issue that many parents share and to inspire the development phase of our product . 

 Application 

 First , our team started with the basic step of researching previous information already shared on the internet . This included important stages children go through and skills that children develop during these stages . Most importantly , the research revolved around the common concerns or problems that parents face so our team could understand a general grasp of their shared / individual stories . As a result , our team narrowed our focus on the creativity skills children develop , specifically doodling , and then began a more hands - on utilization of the storytelling tool through surveys with parents . We collected a total of over 50 + survey responses in a few days and were able to gain our own data on the stories and insights parents had with the concerns we asked them about . 

 Insight 

 Interestingly , the data did not align with our initial expectations of having large interest in the issues our potential product would address . Many parents commented that issues of their children doodling did not apply to their lives and did not find such products compelling to purchase . Despite this , the stories of the parents were an opportunity to learn their actual opinions on the matters our team identified . Through this moment of trial and error , this suggested to our team that our approach of narrowing down concerns to one topic of doodling was a poor route . It limited our perception to one topic , while it would have been better to set a 

 general topic for parents and give them the role of narrowing their concerns down through storytelling . Simply put , a more broad start was needed for an effective design thinking process . 

 Approach 

 Despite this result of using the storytelling tool , this motivated our team to continue to use it . The fact that this tool yielded informative results was proof that it was effective and helpful to our developing business . Our team is continuing to use this tool through one on one interviews with parents to have a more in depth understanding of their concerns and opinions on our startup ’s direction for our product through their own stories . This course made me view our target market ’s results in a new light , as before , I would have viewed the many unaligning responses as discouraging and see our business model as hopeless . However , the existence of many other tools and ability to reuse tools in a more effective way inspires our team to look for new approaches to grow our business model .
### Output: 