Perle Kamdem   Design Thinking – Retirement Coaching Mind Mapping     Challenge & Selection 

 I ’ve been observing the challenges realized by recent and soon - to - be retirees face as they transition   from one phase of their lives to another . As a trained coach , I ’m aware of how helpful coaching can be   through transitions and find myself wanting to help individuals as they struggle through the process . In   fact , an acquaintance who retires in just a few days confided that he does n’t have an answer to the   question everyone is asking him , “ What are you going to do when you retire ? ” The challenge is this : as a   coach , what services could I provide to help retirees understand that they should have an answer to this   question and what should I offer once they come to this realization ? 

 According to the lecture given by Sophia Zamora , mind mapping looks , “ for patterns and insights in a   large quantity of data you collected during your exploration of what is the current reality . ” Because my   goal is to establish criteria for the what - if idea generation phase , I chose this tool for this iteration in my   design thinking journey . 

 Application 

 Because my network of recent and soon - to - be retirees is geographically disbursed , I wanted to be   creative in my approach to the “ art gallery ” and make it a virtual event . Before this , though , I needed to   add to my own observations and ideas with qualitative data on retirement coaching . I verified that the   need is real and gained further insight into angles that can be taken to address the needs of retirees . I   also outlined information I ’ve noted from conversations I ’ve had like the one above , noticing what   unmet needs have surfaced . 

 I complied a series of “ napkin pitches ” from this data that included ideas for individual coaching in   person or via Skype , group coaching , discovery sessions , lectures , etc . I was careful to cover areas that I   found compelling but also those that might not personally interest me . I ’m not the target customer ,   after all ! Once I had these to a manageable set , I created a PowerPoint “ gallery ” to share with my group   of about a dozen gallery goers . I encouraged them to use the notes section of each slide to share their   ideas as they would on a sticky note , had we been in person . 

 While I could n’t bring the entire virtual team together to make observations , I enabled the help of a few   close by so we could find themes in the ideas . 

 Insight 

 This application of the mind mapping tool helped provide insight to move forward with potential   services for recent retirees . 

 As expected from the data , this target audience often is n’t aware of services available to fill this unmet   need . A few services surfaced as more compelling to those who are unfamiliar with coaching and/or   do n’t see it as a fit for them at the time of a retirement transition . Introductory services that include   community lectures and group discussions or even retirement classes are more approachable for people   in this group . 

 Approach 

 I ’d like to iterate on the above ideas and bring them to a larger group of potential retirees . My focus for   a second round would focus more on services that would ease them into the idea of talking about 

 Perle Kamdem   Design Thinking – Retirement Coaching Mind Mapping     retirement in a way they had n’t previously considered . Through this my research would build on what   was found in the original mind mapping exercise . I ’d also focus on services that help fill a social need , as   this came up both in data and mind mapping as an area of immediate impact for retirees . Finally , I ’d like   to find “ gallery goers ” who are already open to the idea of retirement coaching to find out what one - on- one conversations would be most helpful to them through a separate mind mapping . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Perle Kamdem, Perle Kamdem
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Perle Kamdem   Design Thinking – Retirement Coaching Mind Mapping     Challenge & Selection 

 I ’ve been observing the challenges realized by recent and soon - to - be retirees face as they transition   from one phase of their lives to another . As a trained coach , I ’m aware of how helpful coaching can be   through transitions and find myself wanting to help individuals as they struggle through the process . In   fact , an acquaintance who retires in just a few days confided that he does n’t have an answer to the   question everyone is asking him , “ What are you going to do when you retire ? ” The challenge is this : as a   coach , what services could I provide to help retirees understand that they should have an answer to this   question and what should I offer once they come to this realization ? 

 According to the lecture given by Sophia Zamora , mind mapping looks , “ for patterns and insights in a   large quantity of data you collected during your exploration of what is the current reality . ” Because my   goal is to establish criteria for the what - if idea generation phase , I chose this tool for this iteration in my   design thinking journey . 

 Application 

 Because my network of recent and soon - to - be retirees is geographically disbursed , I wanted to be   creative in my approach to the “ art gallery ” and make it a virtual event . Before this , though , I needed to   add to my own observations and ideas with qualitative data on retirement coaching . I verified that the   need is real and gained further insight into angles that can be taken to address the needs of retirees . I   also outlined information I ’ve noted from conversations I ’ve had like the one above , noticing what   unmet needs have surfaced . 

 I complied a series of “ napkin pitches ” from this data that included ideas for individual coaching in   person or via Skype , group coaching , discovery sessions , lectures , etc . I was careful to cover areas that I   found compelling but also those that might not personally interest me . I ’m not the target customer ,   after all ! Once I had these to a manageable set , I created a PowerPoint “ gallery ” to share with my group   of about a dozen gallery goers . I encouraged them to use the notes section of each slide to share their   ideas as they would on a sticky note , had we been in person . 

 While I could n’t bring the entire virtual team together to make observations , I enabled the help of a few   close by so we could find themes in the ideas . 

 Insight 

 This application of the mind mapping tool helped provide insight to move forward with potential   services for recent retirees . 

 As expected from the data , this target audience often is n’t aware of services available to fill this unmet   need . A few services surfaced as more compelling to those who are unfamiliar with coaching and/or   do n’t see it as a fit for them at the time of a retirement transition . Introductory services that include   community lectures and group discussions or even retirement classes are more approachable for people   in this group . 

 Approach 

 I ’d like to iterate on the above ideas and bring them to a larger group of potential retirees . My focus for   a second round would focus more on services that would ease them into the idea of talking about 

 Perle Kamdem   Design Thinking – Retirement Coaching Mind Mapping     retirement in a way they had n’t previously considered . Through this my research would build on what   was found in the original mind mapping exercise . I ’d also focus on services that help fill a social need , as   this came up both in data and mind mapping as an area of immediate impact for retirees . Finally , I ’d like   to find “ gallery goers ” who are already open to the idea of retirement coaching to find out what one - on- one conversations would be most helpful to them through a separate mind mapping .
### Output: 