Assignment Reflection – Visualisation | Aline Lima 

 Assignment Reflection – Visualisation | 

 Design Thinking for Innovation , BTECH)students ) 

 Reflection – Visualisation 

 Challenge 

 One of my key assignments this year is an internal communications project I am currently running . The   project is nearing completion . 

 My campaign goals were as follows : 

 ( a ) to raise awareness among employees about social impact driven through our financial inclusion   programme Mein Pragati ( I am progress ) 

 ( b ) to create a platform so that social impact , whether at an individual or corporate level , becomes a   conversation starter , raising social consciousness and discourse about it . 

 Selection 

 The tools that I use most often are visualization and storytelling depending on the platform or medium I   have for awareness and recall . For instance , if it is an event or a presentation , I use story - telling . But for   a cause - based , campaign - specific internal communication , I use visualization . 

 To accurately depict the foundation ’s journey , I referred to the 5Ws and 1H framework to form a set of   questions that would shape the narrative . The idea was to develop a visual story that all employees ,   even those without context to our programme could comprehend . 

 I interviewed various stakeholders . Firstly , our employees , to understand what social impact means to   them . Based on 30 discussions , I created employee personas . I also spoke with my business leader to   understand what she ’d like to convey as we were celebrating the foundation ’s fifth anniversary . Finally , I   reached out to various external agencies to collaborate with , for ideation , and implementation , to   achieve our goals . 

 Based on these discussions , I identified three key associations with social impact . Firstly , a sense of   legacy , resulting from achieving milestones related to behavior change . Secondly , giving back as a   meaningful use of time and resources , over and above achieving business goals . Thirdly , gaining new   perspectives through social work .   I created an infographic style PPT for my reference ; and mapped the   associations with the personas . For a common understanding , I would share this document with the   agency selected to implement the campaign . 

 I was not looking for traditional ideas to convey our milestones and achievements , as corporate social   responsibility ( CSR ) tends to be boxed in with visuals of disadvantaged families . Besides , the response to   my previous documentary films which served as testimonials for Mein Pragati , was polarized by global   and domestic offices . Employees from global offices were touched , and happy to be associated with   such a cause . In contrast , employees from domestic offices in India were indifferent . To me , this was   alarming because 50 % of our workforce volunteer in our second programme , CRISIL RE , driving financial   literacy in our urban centres . 

 The agency I selected , proposed a unique approach , one which met my needs for visual stories with high   recall . We would depict our journey and key milestones through offline installations such as a Lego wall ,   wall decal , the intranet , and traditional online emailers . The visuals would be aligned with the messages   my company wanted to communicate and the social impact associations we identified as relevant . 

 Assignment Reflection – Visualisation | Aline Lima 

 Assignment Reflection – Visualisation | 

 Design Thinking for Innovation , BTECH)students ) 

 Application 

 The visual stories went through multiple iterations mostly , because an artistic Lego wall was a first for   the agency as well as me . 

 At the outset , I convinced the agency to send across a rough hand sketch with stick figures , based on key   messages I drafted . This hand sketch helped me get a buy in from my internal stakeholders , such as my   business leaders , before we could sign on the agency as a vendor . That done , we set out to develop   authentic character sketches , to represent our beneficiaries , and our field force . I shared pictures of our   training sessions , our beneficiaries , their houses and surroundings with the agencies and insisted on   replicating these references for authenticity . 

 After the second iteration for my review , I created a set of questions to guide the designers , such as : ( 1 )   What are we conveying through the artwork ? ( 2 ) Is our message obvious at a glance or does a person   need an explanation to understand the visual depiction ? ( 3 ) What are the cultural and real life   references that should be incorporated so that every character depiction , and every frame at a glance ,   are identifiable with Mein Pragati ? ( 4 ) Is the journey and outcome through Mein Pragati clearly   depicted ? 

 I would send out soft copies of the creatives to my internal stakeholders , before meeting them with   posters of these sketches , for their notes and comments . The personas and associations along with our   campaign goal were always the basis for reviewing documentation . After my discussions , I would scan a   copy of the artwork with specific comments and proposed changes , and share this with the agency to   address . This was for our first objective , of raising awareness about Mein Pragati . 

 For our second objective of making social impact a conversation starter , and raising discourse about   social impact , we decided to proceed with photo stories based on candid conversations with our   employees . The photo stories would highlight an employee as the person next door , who was taking a   small step which had a big impact on someone he or she encountered . 

 Insight and approach 

 As we began sending out emails , we saw fatigue set in after the second email . Hence , we created a   visual flipbook , which had our cartoon vector characters narrating our journey . We used line art to   depict the stories . The book looks like a short graphic novel , and has been widely appreciated . We   changed our approach to reduce the number of emails sent to employees and avoid losing their   attention midway through the mailer series . 

 As regards the Lego wall , we initially wanted all characters to be depicted using Lego bricks . However ,   when the characters were distorted and looked nothing like the cartoon vector designs despite the   artists ' best efforts , I recommended that we use sunboard cutouts for the characters . I now realise the   importance of giving artists time to etch the characters on a demo Lego set before putting up the wall .   This would have saved their time and rework efforts , as we would have understood the artists ’   constraints , and decided to use sunboard cutouts for the characters , early on . 

 I also realise the importance of mind mapping before creating each visual photo story . We did n’t do this ,   causing multiple iterations in finalising the copy for the photo stories . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Aline Lima, Aline Lima
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Assignment Reflection – Visualisation | Aline Lima 

 Assignment Reflection – Visualisation | 

 Design Thinking for Innovation , BTECH)students ) 

 Reflection – Visualisation 

 Challenge 

 One of my key assignments this year is an internal communications project I am currently running . The   project is nearing completion . 

 My campaign goals were as follows : 

 ( a ) to raise awareness among employees about social impact driven through our financial inclusion   programme Mein Pragati ( I am progress ) 

 ( b ) to create a platform so that social impact , whether at an individual or corporate level , becomes a   conversation starter , raising social consciousness and discourse about it . 

 Selection 

 The tools that I use most often are visualization and storytelling depending on the platform or medium I   have for awareness and recall . For instance , if it is an event or a presentation , I use story - telling . But for   a cause - based , campaign - specific internal communication , I use visualization . 

 To accurately depict the foundation ’s journey , I referred to the 5Ws and 1H framework to form a set of   questions that would shape the narrative . The idea was to develop a visual story that all employees ,   even those without context to our programme could comprehend . 

 I interviewed various stakeholders . Firstly , our employees , to understand what social impact means to   them . Based on 30 discussions , I created employee personas . I also spoke with my business leader to   understand what she ’d like to convey as we were celebrating the foundation ’s fifth anniversary . Finally , I   reached out to various external agencies to collaborate with , for ideation , and implementation , to   achieve our goals . 

 Based on these discussions , I identified three key associations with social impact . Firstly , a sense of   legacy , resulting from achieving milestones related to behavior change . Secondly , giving back as a   meaningful use of time and resources , over and above achieving business goals . Thirdly , gaining new   perspectives through social work .   I created an infographic style PPT for my reference ; and mapped the   associations with the personas . For a common understanding , I would share this document with the   agency selected to implement the campaign . 

 I was not looking for traditional ideas to convey our milestones and achievements , as corporate social   responsibility ( CSR ) tends to be boxed in with visuals of disadvantaged families . Besides , the response to   my previous documentary films which served as testimonials for Mein Pragati , was polarized by global   and domestic offices . Employees from global offices were touched , and happy to be associated with   such a cause . In contrast , employees from domestic offices in India were indifferent . To me , this was   alarming because 50 % of our workforce volunteer in our second programme , CRISIL RE , driving financial   literacy in our urban centres . 

 The agency I selected , proposed a unique approach , one which met my needs for visual stories with high   recall . We would depict our journey and key milestones through offline installations such as a Lego wall ,   wall decal , the intranet , and traditional online emailers . The visuals would be aligned with the messages   my company wanted to communicate and the social impact associations we identified as relevant . 

 Assignment Reflection – Visualisation | Aline Lima 

 Assignment Reflection – Visualisation | 

 Design Thinking for Innovation , BTECH)students ) 

 Application 

 The visual stories went through multiple iterations mostly , because an artistic Lego wall was a first for   the agency as well as me . 

 At the outset , I convinced the agency to send across a rough hand sketch with stick figures , based on key   messages I drafted . This hand sketch helped me get a buy in from my internal stakeholders , such as my   business leaders , before we could sign on the agency as a vendor . That done , we set out to develop   authentic character sketches , to represent our beneficiaries , and our field force . I shared pictures of our   training sessions , our beneficiaries , their houses and surroundings with the agencies and insisted on   replicating these references for authenticity . 

 After the second iteration for my review , I created a set of questions to guide the designers , such as : ( 1 )   What are we conveying through the artwork ? ( 2 ) Is our message obvious at a glance or does a person   need an explanation to understand the visual depiction ? ( 3 ) What are the cultural and real life   references that should be incorporated so that every character depiction , and every frame at a glance ,   are identifiable with Mein Pragati ? ( 4 ) Is the journey and outcome through Mein Pragati clearly   depicted ? 

 I would send out soft copies of the creatives to my internal stakeholders , before meeting them with   posters of these sketches , for their notes and comments . The personas and associations along with our   campaign goal were always the basis for reviewing documentation . After my discussions , I would scan a   copy of the artwork with specific comments and proposed changes , and share this with the agency to   address . This was for our first objective , of raising awareness about Mein Pragati . 

 For our second objective of making social impact a conversation starter , and raising discourse about   social impact , we decided to proceed with photo stories based on candid conversations with our   employees . The photo stories would highlight an employee as the person next door , who was taking a   small step which had a big impact on someone he or she encountered . 

 Insight and approach 

 As we began sending out emails , we saw fatigue set in after the second email . Hence , we created a   visual flipbook , which had our cartoon vector characters narrating our journey . We used line art to   depict the stories . The book looks like a short graphic novel , and has been widely appreciated . We   changed our approach to reduce the number of emails sent to employees and avoid losing their   attention midway through the mailer series . 

 As regards the Lego wall , we initially wanted all characters to be depicted using Lego bricks . However ,   when the characters were distorted and looked nothing like the cartoon vector designs despite the   artists ' best efforts , I recommended that we use sunboard cutouts for the characters . I now realise the   importance of giving artists time to etch the characters on a demo Lego set before putting up the wall .   This would have saved their time and rework efforts , as we would have understood the artists ’   constraints , and decided to use sunboard cutouts for the characters , early on . 

 I also realise the importance of mind mapping before creating each visual photo story . We did n’t do this ,   causing multiple iterations in finalising the copy for the photo stories .
### Output: 