Challenge : We are two Mexican friends that have always had the concern for the preservation   and rescue of our indigenous cultures . We both have a sustainable development background ,   which has helped us to broaden our perspectives as we need to consider all possible   stakeholders ’ perspectives into our projects to create the most ‘ sustainable ’ solution . So we   decided to start an entrepreneurship where we aim to teach and walk through indigenous   artisans , in the process of creating and designing a brand of their own , so they can avoid selling   to intermediates and hence have more profitability for themselves . Our main goal is to provide   them with knowledge and skills , that otherwise they do not have access to due to costs , cultural   differences ( like language ) , and distance ; so they can develop themselves both as individuals   and communities ,   and hence increase their quality of life , preserve their culture and stop   migrating to the cities . 

 At the end of last year , we had interviewed some people from this communities , living in city , to   understand better the precise cause of why they left their towns , how was their life in the city and   what were their main problems to survive in that environment . Due to the pandemic , our   challenge was to visit directly their communities and interview some of them , in order to know if   the topic was of interest and made sense for them and if they were willing to complete a 4 month ,   free course . This is important to mention as they usually have vastly different routines , as well   as responsibilities within their community , than people living in the cities . Also , the idea of taking   a mix course between women and men is not appealing as they keep gender traditions ( in some   cases ) where men and women do not do the same activities . Likewise , we needed to know if   indigenous communities had lived to some extent the digital era , if they had access to internet   and how they have adopted it in their lives , if so . 

 Selection : We decided to go for Learning Launch as there is no research data at all , on how   indigenous communities have adapted to the digital era , how they access it or if they even have   access to it . If they do , we do not know if they use internet and social media , if its accessible ,   affordable , and valuable for them . We had our hypothesis : indigenous people flee from their   hometowns expecting to have a better life in the city , as the only know how to make handicrafts   as a job , but they sell them unbelievably cheap because they do not have a better business   approach to sell their products , they keep having a poor - quality life . If we provide them with the   knowledge and skills for creating their own business through digital resources ( mainly social   media ) , they will increase their quality life and stop migrating . 

 As we had a lot of unknown information that we needed to address first - hand , we used the Best   Innovation Practices Questions that Andreas Schmidt pointed out during his presentation on Learning   Launch . After answering them , we realized we had an hypothesis and key assumptions that   needed to be tested right away in a cheap way to know if wanted to develop that idea , or find   another one more suitable for our purposes . 

 Application : As in our previous interviews people had told us that they had only learnt to use   desktops and cell phones to access social media , specifically FB , we decided to go on that   platform and pay for a 3 day add ( a cheap option ) , to promote one free class for artisans on how   to “ Design from colour ” in very specific locations along south Mexico . One day before we had   researched on the internet where were the biggest indigenous populations located in South   Mexico , as it is the area where we live .   Immediately after creating the FB add , we created a FB   page where potential customers could contact us and within the first ten minutes , we received   around 5 messages asking for more details . For us , the number 5 was a huge deal , as indigenous   population is only around 5 % of the total in Mexico and we did not expect that whole percent to   have internet nor social media . But then we realized that our add did not specify that it was   intended for indigenous artisans only , so another type of customers started to show . 

 Since the beginning we had a screening questionnaire to decide whether if the potential   customer was our ideal client ( an indigenous artisan ) and had the need that we aimed to target .   If it was , then we applied a second questionnaire to start collecting data of what we needed to   know for our idea , which mainly was to know if they : had access to internet , were interested in   taking a full course on the topic , had availability to attend the course during weekends , the time ,   their type of artisan work , where they were from , their age , gender , indigenous community , and   so on . After the 3 - day period , we scheduled our first session via FB for the next weekend to   continue retrieving data from out selected population . 

 First , we wanted to confirm if people where actually going to take the course , because when   things are free , people do not feel the pressure to show up . In this case we had 32 out of 40   customers that did show up . Then , we started the Learning Launch , and most data confirmed   our idea , as we were interacting in a real time scenario with the customers and their feedback   was positive . They confirmed the session to be what they were looking for without even   acknowledging it , and they demonstrated a huge interest in virtually attending the 4 - month   course . After that , we also asked each one for some general feedback on the platform , the length   of the session and other inputs that they could possibly had . After that , we decided to scale the   idea . 

 Insight : To be honest , I ’m usually a fixed mind person , so I would not have tried this approach   if it was not for my friend who encouraged me . I have got to admit that this broaden my   perspective on how to approach problems in a more efficient way . For me it was real cheap and   fast this tool as within a week we tested our idea , it was positive , so we continued to developed   it , being certain that we do address a customers real need . We still need to run a few more tests ,   in my opinion , but we are certain to keep using design thinking because it helped us to gather   information directly from the source so we have a better understanding of the problem . I think   we should deepen further in our customers mind so that way we can also start integrating other   stakeholders that could contribute to the cause . 

 Approach : Next time , I would like to try a customer co - creation approach , after the Launching   Learner , because not all the stakeholders of the problem were taken into consideration . In this   case , government institutions , social organizations and even others that we might have not   thought before . I consider that incorporating other tools will enrich our solution and broaden it in   benefit for everyone . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : We are two Mexican friends that have always had the concern for the preservation   and rescue of our indigenous cultures . We both have a sustainable development background ,   which has helped us to broaden our perspectives as we need to consider all possible   stakeholders ’ perspectives into our projects to create the most ‘ sustainable ’ solution . So we   decided to start an entrepreneurship where we aim to teach and walk through indigenous   artisans , in the process of creating and designing a brand of their own , so they can avoid selling   to intermediates and hence have more profitability for themselves . Our main goal is to provide   them with knowledge and skills , that otherwise they do not have access to due to costs , cultural   differences ( like language ) , and distance ; so they can develop themselves both as individuals   and communities ,   and hence increase their quality of life , preserve their culture and stop   migrating to the cities . 

 At the end of last year , we had interviewed some people from this communities , living in city , to   understand better the precise cause of why they left their towns , how was their life in the city and   what were their main problems to survive in that environment . Due to the pandemic , our   challenge was to visit directly their communities and interview some of them , in order to know if   the topic was of interest and made sense for them and if they were willing to complete a 4 month ,   free course . This is important to mention as they usually have vastly different routines , as well   as responsibilities within their community , than people living in the cities . Also , the idea of taking   a mix course between women and men is not appealing as they keep gender traditions ( in some   cases ) where men and women do not do the same activities . Likewise , we needed to know if   indigenous communities had lived to some extent the digital era , if they had access to internet   and how they have adopted it in their lives , if so . 

 Selection : We decided to go for Learning Launch as there is no research data at all , on how   indigenous communities have adapted to the digital era , how they access it or if they even have   access to it . If they do , we do not know if they use internet and social media , if its accessible ,   affordable , and valuable for them . We had our hypothesis : indigenous people flee from their   hometowns expecting to have a better life in the city , as the only know how to make handicrafts   as a job , but they sell them unbelievably cheap because they do not have a better business   approach to sell their products , they keep having a poor - quality life . If we provide them with the   knowledge and skills for creating their own business through digital resources ( mainly social   media ) , they will increase their quality life and stop migrating . 

 As we had a lot of unknown information that we needed to address first - hand , we used the Best   Innovation Practices Questions that Andreas Schmidt pointed out during his presentation on Learning   Launch . After answering them , we realized we had an hypothesis and key assumptions that   needed to be tested right away in a cheap way to know if wanted to develop that idea , or find   another one more suitable for our purposes . 

 Application : As in our previous interviews people had told us that they had only learnt to use   desktops and cell phones to access social media , specifically FB , we decided to go on that   platform and pay for a 3 day add ( a cheap option ) , to promote one free class for artisans on how   to “ Design from colour ” in very specific locations along south Mexico . One day before we had   researched on the internet where were the biggest indigenous populations located in South   Mexico , as it is the area where we live .   Immediately after creating the FB add , we created a FB   page where potential customers could contact us and within the first ten minutes , we received   around 5 messages asking for more details . For us , the number 5 was a huge deal , as indigenous   population is only around 5 % of the total in Mexico and we did not expect that whole percent to   have internet nor social media . But then we realized that our add did not specify that it was   intended for indigenous artisans only , so another type of customers started to show . 

 Since the beginning we had a screening questionnaire to decide whether if the potential   customer was our ideal client ( an indigenous artisan ) and had the need that we aimed to target .   If it was , then we applied a second questionnaire to start collecting data of what we needed to   know for our idea , which mainly was to know if they : had access to internet , were interested in   taking a full course on the topic , had availability to attend the course during weekends , the time ,   their type of artisan work , where they were from , their age , gender , indigenous community , and   so on . After the 3 - day period , we scheduled our first session via FB for the next weekend to   continue retrieving data from out selected population . 

 First , we wanted to confirm if people where actually going to take the course , because when   things are free , people do not feel the pressure to show up . In this case we had 32 out of 40   customers that did show up . Then , we started the Learning Launch , and most data confirmed   our idea , as we were interacting in a real time scenario with the customers and their feedback   was positive . They confirmed the session to be what they were looking for without even   acknowledging it , and they demonstrated a huge interest in virtually attending the 4 - month   course . After that , we also asked each one for some general feedback on the platform , the length   of the session and other inputs that they could possibly had . After that , we decided to scale the   idea . 

 Insight : To be honest , I ’m usually a fixed mind person , so I would not have tried this approach   if it was not for my friend who encouraged me . I have got to admit that this broaden my   perspective on how to approach problems in a more efficient way . For me it was real cheap and   fast this tool as within a week we tested our idea , it was positive , so we continued to developed   it , being certain that we do address a customers real need . We still need to run a few more tests ,   in my opinion , but we are certain to keep using design thinking because it helped us to gather   information directly from the source so we have a better understanding of the problem . I think   we should deepen further in our customers mind so that way we can also start integrating other   stakeholders that could contribute to the cause . 

 Approach : Next time , I would like to try a customer co - creation approach , after the Launching   Learner , because not all the stakeholders of the problem were taken into consideration . In this   case , government institutions , social organizations and even others that we might have not   thought before . I consider that incorporating other tools will enrich our solution and broaden it in   benefit for everyone .
### Output: 