Mind Mapping - Corporate Social Responsibility Assignment in Indonesia 

 Challenge and Selection 

 As part of a Corporate Service Responsibility Program at IBM , I was working with a team of 10 Global   IBMer ’s in Indonesia . We were assigned to help Computer Science students from a State University in   West Java . Our Task was to help the startup Student Community with Product Development including   Lean UX & Concept Development . One our greatest challenges with the students was communication in   English . The students were not conversant with English and thus we had an uphill task to complete our   time - boxed workshops . Mind Mapping was a natural selection that evolved in our Internal team   discussions .   We loaded ourselves with Flip - Charts , Post - its , Markers , Flash Cards for Behavior / Strategy   Game to apply this technique to all our workshops . 

 Application 

 We planned for a design thinking workshop to enable radical collaboration amongst students to ensure   they co - create great user experience for their products . We identified 20 Students already in advanced   stages of planning their startups to participate in the Design Thinking Workshop . We provided them   templates for Stakeholder Map , Empathy Map and Scenario Map . 

 The Stakeholder map organized people ’s expectation of a project . We asked the teams to Identify   people internally and externally who have a stake in the outcome of the project . Post them to a wall ,   using two sticky notes per person . On the first , draw the person ’s face and note his or her name and   role . On the second , write a quote expressing the stakeholder ’s thoughts , opinions , or expectations .   Arrange the stakeholders on the wall based on dimensions such as organizational relationship or   sentiment . 

 We then switched over the Empathy Map . We started by Drawing three intersecting lines , and illustrate   the face of the persona in the middle . Fill in with writing or sticky notes : what the user thinks   ( expectations and reactions ) , sees ( environment and interface ) , says ( quotes ) , does ( actions ) , feels   ( values ) , and hears ( instructions or feedback ) during the experience . At the bottom , list pains   ( frustrations and obstacles ) and gains ( goals and strategies ) . 

 The next step was to create a Scenario / Experience map of a Representative User – We had the students   post a row of sticky notes on a wall representing the steps of a user ’s as - is workflow . Beneath each step ,   create a column of color - coded sticky notes representing questions and comments relating to that step .   For comments , consider the dimensions of the Empathy Map at each step , as well as technologies and   context . Once questions are answered , post comments over them . 

 With empathy maps and scenarios in sight , students posted sticky notes identifying prominent pain   points . Use a second sticky note color to identify opportunities for the design . Each pain point should   have a corresponding opportunity , though some opportunities might not relate to pain points — for   example those that respond to market trends or anticipate future pain points . 

 Insight & Approach 

 There was tremendous value in using Mind Mapping Hands - on with the students as we could deeply   engage the students through the entire process . The Stakeholder map was a way to organize people ’s   expectation , the empathy map- was a quick and dirty representation of the user and the scenario map - 

 was about the experience a user has over time for discrete flow of their product .   Hence Visualization of   the Mind Mapping was much more impactful as there as sense of co - creation through shared   experience . By seeing things laid out in different colored sticky notes , the students could quickly re- organize themselves . There was also greater sense of empathy with the user as the students were   simulating the user experience scenario by scenario enabling them to quickly identify the pain points   and the relevant opportunities for improvement 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping - Corporate Social Responsibility Assignment in Indonesia 

 Challenge and Selection 

 As part of a Corporate Service Responsibility Program at IBM , I was working with a team of 10 Global   IBMer ’s in Indonesia . We were assigned to help Computer Science students from a State University in   West Java . Our Task was to help the startup Student Community with Product Development including   Lean UX & Concept Development . One our greatest challenges with the students was communication in   English . The students were not conversant with English and thus we had an uphill task to complete our   time - boxed workshops . Mind Mapping was a natural selection that evolved in our Internal team   discussions .   We loaded ourselves with Flip - Charts , Post - its , Markers , Flash Cards for Behavior / Strategy   Game to apply this technique to all our workshops . 

 Application 

 We planned for a design thinking workshop to enable radical collaboration amongst students to ensure   they co - create great user experience for their products . We identified 20 Students already in advanced   stages of planning their startups to participate in the Design Thinking Workshop . We provided them   templates for Stakeholder Map , Empathy Map and Scenario Map . 

 The Stakeholder map organized people ’s expectation of a project . We asked the teams to Identify   people internally and externally who have a stake in the outcome of the project . Post them to a wall ,   using two sticky notes per person . On the first , draw the person ’s face and note his or her name and   role . On the second , write a quote expressing the stakeholder ’s thoughts , opinions , or expectations .   Arrange the stakeholders on the wall based on dimensions such as organizational relationship or   sentiment . 

 We then switched over the Empathy Map . We started by Drawing three intersecting lines , and illustrate   the face of the persona in the middle . Fill in with writing or sticky notes : what the user thinks   ( expectations and reactions ) , sees ( environment and interface ) , says ( quotes ) , does ( actions ) , feels   ( values ) , and hears ( instructions or feedback ) during the experience . At the bottom , list pains   ( frustrations and obstacles ) and gains ( goals and strategies ) . 

 The next step was to create a Scenario / Experience map of a Representative User – We had the students   post a row of sticky notes on a wall representing the steps of a user ’s as - is workflow . Beneath each step ,   create a column of color - coded sticky notes representing questions and comments relating to that step .   For comments , consider the dimensions of the Empathy Map at each step , as well as technologies and   context . Once questions are answered , post comments over them . 

 With empathy maps and scenarios in sight , students posted sticky notes identifying prominent pain   points . Use a second sticky note color to identify opportunities for the design . Each pain point should   have a corresponding opportunity , though some opportunities might not relate to pain points — for   example those that respond to market trends or anticipate future pain points . 

 Insight & Approach 

 There was tremendous value in using Mind Mapping Hands - on with the students as we could deeply   engage the students through the entire process . The Stakeholder map was a way to organize people ’s   expectation , the empathy map- was a quick and dirty representation of the user and the scenario map - 

 was about the experience a user has over time for discrete flow of their product .   Hence Visualization of   the Mind Mapping was much more impactful as there as sense of co - creation through shared   experience . By seeing things laid out in different colored sticky notes , the students could quickly re- organize themselves . There was also greater sense of empathy with the user as the students were   simulating the user experience scenario by scenario enabling them to quickly identify the pain points   and the relevant opportunities for improvement
### Output: 