Exercice : Design Thinking Visualization tool 

 Challenge 

 Working for a telecommunications company , we must constantly optimize and enrich our customer   journeys . This is done on all channels and points of contact : physical stores , online , telephone . 

 More and more products and offers are being sold . Marketing teams have more and more ideas . Our   portfolio can be increasingly difficult to understand . So far there is a risk of making our sales channel   more complex . 

 Competition is very tough and our customers demand more and more efficiency . Digitization and   simplicity are the key words . Things need to be done smoothly and quickly , We have to constantly   adapt ourselves . 

 Selection 

 What we are seeing is that most employees already know things that can be improved . They faced   our customers and their needs . 

 There is real expertise in the teams but not always shared and synthesized . People speak different   languages ( techical , commercial .. ) , but they see the same thing . To do this , the tools I use most often   are visualization . 

 Application 

 Each week , we focus on a specific customer journey to optimize . The goal is to identify the pain and   what can be done quickly to make our customer more satisfied : this is part of the quality process . For   example , when a customer enters a store to subscribe to a price plan , it is important not to ask for   the same information twice . For the seller , some fields must be filled in automatically , the number of   clicks must be at least . Look&feel is not the primary focus , but the user interface ( for the seller )   should be intuitive . 

 Expertise comes from all over the company . It is essential to capitalize on the commercial , technical   and marketing strengths . 

 To introduce the meeting , one of the participants “ play ” the customer and the other his interlocutor   of the company . We will ask everyone to watch the scene , identify the main pains and some quick   wins . 

 Insight 

 By applying the visualization methods , not only the pains of the customers arose , but also some pains   of the employees . 

 If I refer to the example of physical stores , it turned out that in order to address the customer , the PC   screen had to be larger than the one we had . So , this has not only made us think of the user interface   ( digital ) , but made us think of changing the design of our stores . 

 Approach 

 The teams went through several work sessions on design thinking . Within the company , it helped   everyone share the same goal : to be customer - centric . However , some teams were not involved :   they were initially considered " too far from the client " , like finance or lawers teams . 

 In a team spirit and in order to benefit from different contributions , we are considering integrating ,   in small doses , new profiles in design thinking meetings . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Exercice : Design Thinking Visualization tool 

 Challenge 

 Working for a telecommunications company , we must constantly optimize and enrich our customer   journeys . This is done on all channels and points of contact : physical stores , online , telephone . 

 More and more products and offers are being sold . Marketing teams have more and more ideas . Our   portfolio can be increasingly difficult to understand . So far there is a risk of making our sales channel   more complex . 

 Competition is very tough and our customers demand more and more efficiency . Digitization and   simplicity are the key words . Things need to be done smoothly and quickly , We have to constantly   adapt ourselves . 

 Selection 

 What we are seeing is that most employees already know things that can be improved . They faced   our customers and their needs . 

 There is real expertise in the teams but not always shared and synthesized . People speak different   languages ( techical , commercial .. ) , but they see the same thing . To do this , the tools I use most often   are visualization . 

 Application 

 Each week , we focus on a specific customer journey to optimize . The goal is to identify the pain and   what can be done quickly to make our customer more satisfied : this is part of the quality process . For   example , when a customer enters a store to subscribe to a price plan , it is important not to ask for   the same information twice . For the seller , some fields must be filled in automatically , the number of   clicks must be at least . Look&feel is not the primary focus , but the user interface ( for the seller )   should be intuitive . 

 Expertise comes from all over the company . It is essential to capitalize on the commercial , technical   and marketing strengths . 

 To introduce the meeting , one of the participants “ play ” the customer and the other his interlocutor   of the company . We will ask everyone to watch the scene , identify the main pains and some quick   wins . 

 Insight 

 By applying the visualization methods , not only the pains of the customers arose , but also some pains   of the employees . 

 If I refer to the example of physical stores , it turned out that in order to address the customer , the PC   screen had to be larger than the one we had . So , this has not only made us think of the user interface   ( digital ) , but made us think of changing the design of our stores . 

 Approach 

 The teams went through several work sessions on design thinking . Within the company , it helped   everyone share the same goal : to be customer - centric . However , some teams were not involved :   they were initially considered " too far from the client " , like finance or lawers teams . 

 In a team spirit and in order to benefit from different contributions , we are considering integrating ,   in small doses , new profiles in design thinking meetings .
### Output: 