1 . Challenge 

 Our company provides outsourced fundamental company research to clients .   Company research is based   on fundamental analysis , which involves applying formulas to produce financial ratios .   It is largely done   by downloading annual financial statements from websites , and then reviewing the latest news online to   ensure the latest statistics are captured . 

 The information is then entered into a myriad of spreadsheets , extrapolating point - in - time facts into a   representation of the current state of the company .   Based on external -and internal factors of what is the   most likely future scenario , a value of the company is forecasted , which in turn is used to infer what the   future prospect of the company holds for investors . 

 2 . Selection 

 I select the visualization tool , to map the research experience , as I needed to capture various dimensions   and activities on one page .   Apart from the discoveries we made in sourcing the information , storage and   analysis of all the data , we had to collaborate with multiple /cross - functional teams from IT , domain   experts and software developers to interpret the needs and requirements to provide a user centric and   seamless client experience . 

 Ideation led us to visualize the workflow of each of cross functional teams by journey mapping the value   chain , and where they face pain points in delivering the requirements to enable the creation of the   fundamental research .   This allowed us to get an end - to - end view of a potential solution architecture . 

 3 . Application 

 Visualizing the various components of the journey allowed us to understand all the frustration faced by   client in trying to compile a list of companies to invest in .   Our empathy enabled us to assess the current   market and review numerous vendors of research services , looking for collaboration , or partnership   models .   However , in dissecting the client journey we were able to ascertain and anticipate what the   needs are by understanding the problem holistically .   This led us to leave behind trying to select an   existing vendor and develop a bespoke solution to problem . 

 4 . Insight 

 Our solution had to cover not merely creating the research , but do so faster , with interactivity so that   users could double click on , and update certain assumptions if they wanted to .   They needed to use the   research to enable tactical discussion , to improve business operations , but also elevate and stimulate the   conversations for strategic scenario generation . 

 We therefore needed to created dynamic research platform to inspire the users . 

 5 . Approach 

 We created an experimental minimum viable product to encourage dialogue and refine the user   experience further .   We reiterated from version to version , experimenting not only with design layouts ,   but finding the insights that the users wanted from the fundamental company research .   In hind sight , we   could have created a gamification version of the research application to discover what , or how different   clients may want to use dynamic research . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge 

 Our company provides outsourced fundamental company research to clients .   Company research is based   on fundamental analysis , which involves applying formulas to produce financial ratios .   It is largely done   by downloading annual financial statements from websites , and then reviewing the latest news online to   ensure the latest statistics are captured . 

 The information is then entered into a myriad of spreadsheets , extrapolating point - in - time facts into a   representation of the current state of the company .   Based on external -and internal factors of what is the   most likely future scenario , a value of the company is forecasted , which in turn is used to infer what the   future prospect of the company holds for investors . 

 2 . Selection 

 I select the visualization tool , to map the research experience , as I needed to capture various dimensions   and activities on one page .   Apart from the discoveries we made in sourcing the information , storage and   analysis of all the data , we had to collaborate with multiple /cross - functional teams from IT , domain   experts and software developers to interpret the needs and requirements to provide a user centric and   seamless client experience . 

 Ideation led us to visualize the workflow of each of cross functional teams by journey mapping the value   chain , and where they face pain points in delivering the requirements to enable the creation of the   fundamental research .   This allowed us to get an end - to - end view of a potential solution architecture . 

 3 . Application 

 Visualizing the various components of the journey allowed us to understand all the frustration faced by   client in trying to compile a list of companies to invest in .   Our empathy enabled us to assess the current   market and review numerous vendors of research services , looking for collaboration , or partnership   models .   However , in dissecting the client journey we were able to ascertain and anticipate what the   needs are by understanding the problem holistically .   This led us to leave behind trying to select an   existing vendor and develop a bespoke solution to problem . 

 4 . Insight 

 Our solution had to cover not merely creating the research , but do so faster , with interactivity so that   users could double click on , and update certain assumptions if they wanted to .   They needed to use the   research to enable tactical discussion , to improve business operations , but also elevate and stimulate the   conversations for strategic scenario generation . 

 We therefore needed to created dynamic research platform to inspire the users . 

 5 . Approach 

 We created an experimental minimum viable product to encourage dialogue and refine the user   experience further .   We reiterated from version to version , experimenting not only with design layouts ,   but finding the insights that the users wanted from the fundamental company research .   In hind sight , we   could have created a gamification version of the research application to discover what , or how different   clients may want to use dynamic research .
### Output: 