Design Thinking for Innovation 

 Peer Graded Assignment 

 Tool that applied – Storytelling 

 1 .   Challenge & Selection 

 The storytelling is a powerful tool that can be used in various situations of our daily lives , so it is 

 a tool that I use all the time . As a marketer at a shampoo company , I have always faced the challenge of   attracting more customers to try and love our new products . In addition , I also faced problems with how   to ensure the phenomenon of declining brand loyalty to our products , because today there are many   options for customers in the markets . 

 I prefer to use storytelling because it allows me to better understand users , evoke empathy , and 

 emotionally influence them . I often create images to represent target users , and add conflicts to stories   that reflect their ways and concerns . One reason is that with a story , we can better understand what users   want from a solution . Good stories always fascinate viewers . In User Experience Design ( UX ) , if designers   use storytelling throughout the design process to make sure all work is focused on user needs and the   value the company wants for those five users . After completing the design research , to understand the   needs and desires of your users , you use your ideas to tell a story about who you are , what they want and   how you convey it . This story allows everyone involved in the project to empathize with users and ensure   that their work matches the story . Having a story throughout the project means that marketing design at   the end of the design process is also simple , because you already know exactly what story to tell to show   how valuable your product is . 

 2 .   Application 

 Storytelling indirectly involves emotional branding . Emotional branding is actually a practice of 

 building Storytelling indirectly related to emotional branding . In essence , emotional branding is the   practice of creating brands that directly appeal to the consumer , his emotional state , needs and   aspirations . The purpose of emotional branding is to establish a connection between consumers and   products by stimulating consumer emotions . Human needs , such as love , strength , emotional security ,   and complacency , are based on subconscious emotions as the basis of emotional brands and enable   marketers to create self - fulfilling prophecies in response to consumer demand . People want to meet   demand , and advertisers need to meet those needs constantly . Our company has launched a new line of   dandruff shampoos that allows real women to share their experiences with Beauty Me Antidandruff DIARY   products in a video blog where real women share their stories about dandruff and how new products can   save it . The YouTube Diary draws real women from fashion bloggers , travel bloggers , makeup artists and   more to share their dandruff stories with us . It also contains links to buy goods online . The channel also   created a Facebook application , which is again stylized as a diary . In addition to similar YouTube channels ,   the Secret Diary app provides additional information about hair and products . Creating a secret diary ,   revealing products as a solution and enabling real women to share their dandruff secrets are supported 

 by two pillars of sport . This type of story makes it easier for new customers to start their journey to our   products , because the review is real and trustworthy . 

 3 . Insight 

 Using a learning tool , we developed and tested our solutions . During the training we managed to 

 improve the functions and design of our product to meet the expectations of users . Thanks to this process ,   we realized that customers are more attracted to the review of Facebook , because it is shared by ordinary   users , rather than celebrities or influential people . Our marketing department has used the results of this   process to change the strategy of the marketing campaign . In the future , our business will focus on human- centered design to improve our products and services . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking for Innovation 

 Peer Graded Assignment 

 Tool that applied – Storytelling 

 1 .   Challenge & Selection 

 The storytelling is a powerful tool that can be used in various situations of our daily lives , so it is 

 a tool that I use all the time . As a marketer at a shampoo company , I have always faced the challenge of   attracting more customers to try and love our new products . In addition , I also faced problems with how   to ensure the phenomenon of declining brand loyalty to our products , because today there are many   options for customers in the markets . 

 I prefer to use storytelling because it allows me to better understand users , evoke empathy , and 

 emotionally influence them . I often create images to represent target users , and add conflicts to stories   that reflect their ways and concerns . One reason is that with a story , we can better understand what users   want from a solution . Good stories always fascinate viewers . In User Experience Design ( UX ) , if designers   use storytelling throughout the design process to make sure all work is focused on user needs and the   value the company wants for those five users . After completing the design research , to understand the   needs and desires of your users , you use your ideas to tell a story about who you are , what they want and   how you convey it . This story allows everyone involved in the project to empathize with users and ensure   that their work matches the story . Having a story throughout the project means that marketing design at   the end of the design process is also simple , because you already know exactly what story to tell to show   how valuable your product is . 

 2 .   Application 

 Storytelling indirectly involves emotional branding . Emotional branding is actually a practice of 

 building Storytelling indirectly related to emotional branding . In essence , emotional branding is the   practice of creating brands that directly appeal to the consumer , his emotional state , needs and   aspirations . The purpose of emotional branding is to establish a connection between consumers and   products by stimulating consumer emotions . Human needs , such as love , strength , emotional security ,   and complacency , are based on subconscious emotions as the basis of emotional brands and enable   marketers to create self - fulfilling prophecies in response to consumer demand . People want to meet   demand , and advertisers need to meet those needs constantly . Our company has launched a new line of   dandruff shampoos that allows real women to share their experiences with Beauty Me Antidandruff DIARY   products in a video blog where real women share their stories about dandruff and how new products can   save it . The YouTube Diary draws real women from fashion bloggers , travel bloggers , makeup artists and   more to share their dandruff stories with us . It also contains links to buy goods online . The channel also   created a Facebook application , which is again stylized as a diary . In addition to similar YouTube channels ,   the Secret Diary app provides additional information about hair and products . Creating a secret diary ,   revealing products as a solution and enabling real women to share their dandruff secrets are supported 

 by two pillars of sport . This type of story makes it easier for new customers to start their journey to our   products , because the review is real and trustworthy . 

 3 . Insight 

 Using a learning tool , we developed and tested our solutions . During the training we managed to 

 improve the functions and design of our product to meet the expectations of users . Thanks to this process ,   we realized that customers are more attracted to the review of Facebook , because it is shared by ordinary   users , rather than celebrities or influential people . Our marketing department has used the results of this   process to change the strategy of the marketing campaign . In the future , our business will focus on human- centered design to improve our products and services .
### Output: 