Visualization 

 Challenge and Selection   The main challenge which arises in solving a problem is defining the exact   problem . If the problem is defined and stated correctly , half the process of   solving problem is done . Most the time the problem is faced after the   business has spend some time in market and its rate of growth is not   increasing and is at constant level . So , to find the root cause and help the   stakeholders grow their business , it is necessary to define an exact   problem . I used visualization as a tool to achieve the understanding of each   aspect among all the members including SME , Stakeholders , account   leads , sometime even a sample of customer before defining of the problem . 

 I use this , method more often with our customers , clients who focuses on   modifying , improving or modernizing their current business . I used to   journey mapping visualization approach , it is easier to visualize and there is   no better way to understand customers than seeing the world through   their eyes . There are various benefits of using this tool journey mapping   as it bridges the gap between sales , marketing and operations , it gives   better understanding of customers , it builds an emotional connection to   the problem and hence helps to find the real problem as if we are at the   place , identifying the pain points and fill them with effective touchpoints ,   and this also helps in predicting brand success and customer behavior .   Keeping yourself in customers place helps in defining the exact problem   and hence shifts the focus of all the people towards one point and as   result solving of problem is also made easier . 

 Application   The first step in creating a journey map is understanding who your   customers are . To best understand the customer , it is required to develop   personas . Really get into their shoes so you understand how they behave   ( including likes and dislikes ) and why they do what they do . Although   everyone is unique , these customer profiles provide guidance and input for 

 the journey mapping . Having only one buyer persona is n’t going to give us   correct results , so have various types of buyer personas for better results . 

 The second step after personas are ready is to dig deep and understand   what each of them hopes to achieve as they go through journey .   Determining the goals for each customer phase clearly on map , by doing   this it makes us examine how well we are meeting the goals and answering   customers ’ questions . To understand customers ’ goals various other   methods are sued and those are survey , getting feedback mails , interviews   etc . 

 The most important part lies here finding the touchpoints , touchpoints   means the time when the customer comes in contact with your brand at   any point of time . let It be before , after or during the journey .   At this point ,   it ’s time to bring together all your data ( both quantitative and qualitative )   and look at the big picture to identify potential roadblocks or pain points in   the customer journey . We may also want to note down areas where we ’re   currently doing things right and figure out ways to improve . 

 This tool helps us finding the real problem but also prioritizing the problems   and fixing them . After identification of roadblocks , take a step back and look   at the big picture . Recognize that the end goal is not to optimize each step   or touchpoint just for the sake of optimizing it , but so that you can push the   customers down the funnel and bring them one step closer to converting .   There is no fix template for making journey mapping , the template changes   with the type of customer and project . There are several tools available   online using which journey mapping can be made like griffy , smaply ,   lucidchart . 

 At the end of the day , you want to be getting more conversions . So   everything we tweak in each customer touchpoint should all be contributing   to that one goal . 

 Insights and Approach 

 By conducting the exercise with several customers , clients , stakeholders I   learned that it is important at the very first stage to find out the exact   problem to the maximum percentage of accuracy . In several cases where   there was an issue in finding the real problem , the solution found out later   was of no use . The most import insight or we can say learning which this   activity gives us is that the minds of each individual present in the activity   focuses towards one goal and in the process of finding solution all minds   shares their thoughts , ideas towards solving the same problem at one point   of time .This activity provides a focal point to the problem we are trying to   solve . The visual view of the customer journey map makes every person   taking part in the activity the advantage of keeping themselves in the   position of the customer and think in a way as if they are solving the   problem of their own . This activity gives us the pain points in the customer   journey and gives us the various focus points to focus upon and hence we   can prioritize our problem and focus on solving them one by one . They can   quickly go through the whole journey of customer and can stop at pain   points and think about solving them . 

 The most   valuable insight I learned from this activity is the sharing of   information among the all the people present in the activity is important   , defining an exact problem is the most important thing in solving the   problem   and focusing all the brains towards all the pain points and   prioritizing them and after that solving them one by one by keeping the   focus of all the people towards one goal is easer using this visualization   technique . This activity does not only help in the start of a problem solving   journey but throughout the problem solving journey we can refer this and   set our goals . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualization 

 Challenge and Selection   The main challenge which arises in solving a problem is defining the exact   problem . If the problem is defined and stated correctly , half the process of   solving problem is done . Most the time the problem is faced after the   business has spend some time in market and its rate of growth is not   increasing and is at constant level . So , to find the root cause and help the   stakeholders grow their business , it is necessary to define an exact   problem . I used visualization as a tool to achieve the understanding of each   aspect among all the members including SME , Stakeholders , account   leads , sometime even a sample of customer before defining of the problem . 

 I use this , method more often with our customers , clients who focuses on   modifying , improving or modernizing their current business . I used to   journey mapping visualization approach , it is easier to visualize and there is   no better way to understand customers than seeing the world through   their eyes . There are various benefits of using this tool journey mapping   as it bridges the gap between sales , marketing and operations , it gives   better understanding of customers , it builds an emotional connection to   the problem and hence helps to find the real problem as if we are at the   place , identifying the pain points and fill them with effective touchpoints ,   and this also helps in predicting brand success and customer behavior .   Keeping yourself in customers place helps in defining the exact problem   and hence shifts the focus of all the people towards one point and as   result solving of problem is also made easier . 

 Application   The first step in creating a journey map is understanding who your   customers are . To best understand the customer , it is required to develop   personas . Really get into their shoes so you understand how they behave   ( including likes and dislikes ) and why they do what they do . Although   everyone is unique , these customer profiles provide guidance and input for 

 the journey mapping . Having only one buyer persona is n’t going to give us   correct results , so have various types of buyer personas for better results . 

 The second step after personas are ready is to dig deep and understand   what each of them hopes to achieve as they go through journey .   Determining the goals for each customer phase clearly on map , by doing   this it makes us examine how well we are meeting the goals and answering   customers ’ questions . To understand customers ’ goals various other   methods are sued and those are survey , getting feedback mails , interviews   etc . 

 The most important part lies here finding the touchpoints , touchpoints   means the time when the customer comes in contact with your brand at   any point of time . let It be before , after or during the journey .   At this point ,   it ’s time to bring together all your data ( both quantitative and qualitative )   and look at the big picture to identify potential roadblocks or pain points in   the customer journey . We may also want to note down areas where we ’re   currently doing things right and figure out ways to improve . 

 This tool helps us finding the real problem but also prioritizing the problems   and fixing them . After identification of roadblocks , take a step back and look   at the big picture . Recognize that the end goal is not to optimize each step   or touchpoint just for the sake of optimizing it , but so that you can push the   customers down the funnel and bring them one step closer to converting .   There is no fix template for making journey mapping , the template changes   with the type of customer and project . There are several tools available   online using which journey mapping can be made like griffy , smaply ,   lucidchart . 

 At the end of the day , you want to be getting more conversions . So   everything we tweak in each customer touchpoint should all be contributing   to that one goal . 

 Insights and Approach 

 By conducting the exercise with several customers , clients , stakeholders I   learned that it is important at the very first stage to find out the exact   problem to the maximum percentage of accuracy . In several cases where   there was an issue in finding the real problem , the solution found out later   was of no use . The most import insight or we can say learning which this   activity gives us is that the minds of each individual present in the activity   focuses towards one goal and in the process of finding solution all minds   shares their thoughts , ideas towards solving the same problem at one point   of time .This activity provides a focal point to the problem we are trying to   solve . The visual view of the customer journey map makes every person   taking part in the activity the advantage of keeping themselves in the   position of the customer and think in a way as if they are solving the   problem of their own . This activity gives us the pain points in the customer   journey and gives us the various focus points to focus upon and hence we   can prioritize our problem and focus on solving them one by one . They can   quickly go through the whole journey of customer and can stop at pain   points and think about solving them . 

 The most   valuable insight I learned from this activity is the sharing of   information among the all the people present in the activity is important   , defining an exact problem is the most important thing in solving the   problem   and focusing all the brains towards all the pain points and   prioritizing them and after that solving them one by one by keeping the   focus of all the people towards one goal is easer using this visualization   technique . This activity does not only help in the start of a problem solving   journey but throughout the problem solving journey we can refer this and   set our goals .
### Output: 