REFLECTION : MIND MAP       Challenge     Very rarely does one get to work on projects that combine multiple interest areas . For me , it   happened in the form of an exciting rebranding project . Hive Coalescence for my   farm — is an initiative that connects consumers directly to the farmer and her produce . This   project is an overlap of three of my interests — sustainability , food , and design .      The brand had existed for the past couple of years . Without any thought towards branding   and design , the company had survived based on the uniqueness of its products and word - of- mouth . However , with the pandemic and the ensuing lockdown , the brand decided to   venture heavily into the e - commerce space . This shift necessitated a rethinking of the   customer base and the visual language that would be appealing to these customers .         Tool Selection     During the initial course of running the business — the prototype phase — a huge amount of   data was generated and recorded . Some examples being — potential users , their   preferences , seasonality of the products , preferred marketing channels , packaging options ,   logistics , etc .      It was important to zero in on a tool that would help us look for patterns in this mass of   large and sometimes disorganised data and gain insights . We needed a tool that would help   us segway from the ' what is ' phase to the more future - oriented and speculative ' what if '   phase . Mind mapping was the perfect tool for this .         Tool Application     During the mind mapping process , I ensured that the stakeholders in the company came   together to create a visualisation of the existing process , bottlenecks , opportunities , and   competitions . We paid attention to make the mapping process more open and non- hierarchical . We created a diverse group , which comprised of the brand 's founder , as well as   many employees , especially ones who were in direct contact with the farmers and the   customers .      The resultant map was a fascinating mishmash of insights that we would have otherwise   missed . E.g. , we realised that our customers were keen to know where the products came   from and how differently or experimentally they could be used . As we analysed the map ,   the patterns that emerged gave us new directions . As a result , we decided to make the   brand more artisanal , experimental , and premium . 

 Insights and Approach     The first step in rebranding was finding a new visual identity . After determining the new   mission and vision statements through mind mapping , I started working on a new logo - mark   which was based on the shape of a seed . To showcase VicKat ’s main product — rice   varieties indigenous to Bengal — the final logo - mark comprises of a detail of an illustrated   rice stalk , set against an organic shape representing a generic seed . The black , single colour   logo , reduces the cost of printing while the organic form is meant to evoke the shapes found   in nature .      The primary reason for the rebranding was to reach out to new consumers . The company   believes that the revival of indigenous rice varieties is only possibles when more people   start consuming such grains on a daily basis . Thus a robust web presence that facilitates e- commerce and online marketing was the need of the hour . In keeping with this vision , the   new website needed to be responsive . It also had to integrate payment gateways and   shipping partners specific to India . The site had to appeal to a wide variety of potential   customers — from young cooking enthusiasts to people above 50 looking to reconnect with   food from their childhood .     However , at the same time , it had to be user friendly , especially for the elderly — AIR PODS 's major customers . To make the website more visual , engaging , and inspirational ,   we decided that the primary imagery would be that of cooked dishes . The final rebranded   website is a visual diary of some amazingly innovative dishes , products and processes . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION : MIND MAP       Challenge     Very rarely does one get to work on projects that combine multiple interest areas . For me , it   happened in the form of an exciting rebranding project . Hive Coalescence for my   farm — is an initiative that connects consumers directly to the farmer and her produce . This   project is an overlap of three of my interests — sustainability , food , and design .      The brand had existed for the past couple of years . Without any thought towards branding   and design , the company had survived based on the uniqueness of its products and word - of- mouth . However , with the pandemic and the ensuing lockdown , the brand decided to   venture heavily into the e - commerce space . This shift necessitated a rethinking of the   customer base and the visual language that would be appealing to these customers .         Tool Selection     During the initial course of running the business — the prototype phase — a huge amount of   data was generated and recorded . Some examples being — potential users , their   preferences , seasonality of the products , preferred marketing channels , packaging options ,   logistics , etc .      It was important to zero in on a tool that would help us look for patterns in this mass of   large and sometimes disorganised data and gain insights . We needed a tool that would help   us segway from the ' what is ' phase to the more future - oriented and speculative ' what if '   phase . Mind mapping was the perfect tool for this .         Tool Application     During the mind mapping process , I ensured that the stakeholders in the company came   together to create a visualisation of the existing process , bottlenecks , opportunities , and   competitions . We paid attention to make the mapping process more open and non- hierarchical . We created a diverse group , which comprised of the brand 's founder , as well as   many employees , especially ones who were in direct contact with the farmers and the   customers .      The resultant map was a fascinating mishmash of insights that we would have otherwise   missed . E.g. , we realised that our customers were keen to know where the products came   from and how differently or experimentally they could be used . As we analysed the map ,   the patterns that emerged gave us new directions . As a result , we decided to make the   brand more artisanal , experimental , and premium . 

 Insights and Approach     The first step in rebranding was finding a new visual identity . After determining the new   mission and vision statements through mind mapping , I started working on a new logo - mark   which was based on the shape of a seed . To showcase VicKat ’s main product — rice   varieties indigenous to Bengal — the final logo - mark comprises of a detail of an illustrated   rice stalk , set against an organic shape representing a generic seed . The black , single colour   logo , reduces the cost of printing while the organic form is meant to evoke the shapes found   in nature .      The primary reason for the rebranding was to reach out to new consumers . The company   believes that the revival of indigenous rice varieties is only possibles when more people   start consuming such grains on a daily basis . Thus a robust web presence that facilitates e- commerce and online marketing was the need of the hour . In keeping with this vision , the   new website needed to be responsive . It also had to integrate payment gateways and   shipping partners specific to India . The site had to appeal to a wide variety of potential   customers — from young cooking enthusiasts to people above 50 looking to reconnect with   food from their childhood .     However , at the same time , it had to be user friendly , especially for the elderly — AIR PODS 's major customers . To make the website more visual , engaging , and inspirational ,   we decided that the primary imagery would be that of cooked dishes . The final rebranded   website is a visual diary of some amazingly innovative dishes , products and processes .
### Output: 