Reflection and Learning Launch 

 Project Name : Winning New customers 

 Challenge : 

 I am a Team Lead in a Finance and Accounts department and our department got a request from the   business head to streamline the process of sales of By product/ Scrap materials as they are getting   several calls from new small /medium level customers for an opportunity to buy our by - products   /scrap materials in place of existing customers and also they are ready to take at competitive rates .   Since there is a practice of selling scrap materials to existing customers in our company , the chances   of getting opportunity for new customers are very less . On the other hand , since the existing   customers are very old and continuing to buy our materials from a long period , management does   not interested to lose the relationship with existing customers . 

 As a Finance team , we took it as an opportunity and we started to think as an entrepreneur to   maximize the profits and also to free up the storage facility in order to avoid storage handling   charges , interacted with other departments and understand the issues and customer sentiments .   After having couple of workshops with cross functional teams and after brainstorming sessions , we   decided to change the scrape sales process from traditional method to auction method where each   customer needs to participate in auction and submit their biddings . The higher bidder wins the   auction and get the chance to buy the material at agreed rate . Once we finalise the idea , now the   turn is for implementation . 

 Selection : 

 Our team has gone thru various design thinking tools i.e. , Visualization , Storytelling , Mind Mapping   and Learning Launch etc . , and at final   had selected the Learning Launch tool . 

 Reason to select : The Idea behind to select Learning Launch tool for the current challenge is that this   tool can apply   quickly and inexpensively to test an idea and prototype . Since we need to add new   customers without losing existing customers in a given point of time , the need of execution forced us   to find better tool which gives the results quickly . 

 Application : 

 For our first learning launch , we focused on existing customers and conducted awareness workshops   on introduction of new process for scrap material sales on auction and asked them to provide bids by   issuing competitive price list and the winner would be one who bids for higher rate for that auction .   We have closely interacted with business teams asked them to inform the customers about the   market conditions and management expectations to gain their trust . 

 Once the existing customers familiar with the process of auction at regular intervals by applying   couple of learning launches , we have started to add new customers by one by one who are requested   the management for an opportunity . 

 After a couple of learning launches , the both , existing and new customers got familiar with the   existing process of auction and highest bidder used to win the auction to buy the materials at quoted   prices . 

 Insight : 

 From the design thinking tool of learning launch , we have learned that the key to success is an   entrepreneurial mind - set of action and not analysis ; speed and not long study times ; engaging   potential customers in the creation , design and testing of new ideas as soon as possible ; and learning   as you go , iterating constantly for improvement . 

 The quickness in the nature of this tool enable us to implement the idea in less time and helps us to   gain the trust from existing customers and given hope to new customers . Also the team got familiar   with the process in launching time before execution of full roll out as per timelines . The management   felt very happy and appreciated for the change as it leads to adding new customers in account   without losing existing customers and it helps to maximising other sales as well as profits . 

 Approach : 

 As the learning launch is a business - world application of the scientific method and the team already   gone through several design thinking tools , learning launch tool is more appropriate for this   challenge because of its nature . The team needs to review the insights gained from our couple of   launches and to be applied for future launch designs . I strongly believed and apply this tool for the   challenges where engaging potential customers in the creation , design and testing of new ideas as   soon as possible ; and learning as go , iterating constantly for improvement . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection and Learning Launch 

 Project Name : Winning New customers 

 Challenge : 

 I am a Team Lead in a Finance and Accounts department and our department got a request from the   business head to streamline the process of sales of By product/ Scrap materials as they are getting   several calls from new small /medium level customers for an opportunity to buy our by - products   /scrap materials in place of existing customers and also they are ready to take at competitive rates .   Since there is a practice of selling scrap materials to existing customers in our company , the chances   of getting opportunity for new customers are very less . On the other hand , since the existing   customers are very old and continuing to buy our materials from a long period , management does   not interested to lose the relationship with existing customers . 

 As a Finance team , we took it as an opportunity and we started to think as an entrepreneur to   maximize the profits and also to free up the storage facility in order to avoid storage handling   charges , interacted with other departments and understand the issues and customer sentiments .   After having couple of workshops with cross functional teams and after brainstorming sessions , we   decided to change the scrape sales process from traditional method to auction method where each   customer needs to participate in auction and submit their biddings . The higher bidder wins the   auction and get the chance to buy the material at agreed rate . Once we finalise the idea , now the   turn is for implementation . 

 Selection : 

 Our team has gone thru various design thinking tools i.e. , Visualization , Storytelling , Mind Mapping   and Learning Launch etc . , and at final   had selected the Learning Launch tool . 

 Reason to select : The Idea behind to select Learning Launch tool for the current challenge is that this   tool can apply   quickly and inexpensively to test an idea and prototype . Since we need to add new   customers without losing existing customers in a given point of time , the need of execution forced us   to find better tool which gives the results quickly . 

 Application : 

 For our first learning launch , we focused on existing customers and conducted awareness workshops   on introduction of new process for scrap material sales on auction and asked them to provide bids by   issuing competitive price list and the winner would be one who bids for higher rate for that auction .   We have closely interacted with business teams asked them to inform the customers about the   market conditions and management expectations to gain their trust . 

 Once the existing customers familiar with the process of auction at regular intervals by applying   couple of learning launches , we have started to add new customers by one by one who are requested   the management for an opportunity . 

 After a couple of learning launches , the both , existing and new customers got familiar with the   existing process of auction and highest bidder used to win the auction to buy the materials at quoted   prices . 

 Insight : 

 From the design thinking tool of learning launch , we have learned that the key to success is an   entrepreneurial mind - set of action and not analysis ; speed and not long study times ; engaging   potential customers in the creation , design and testing of new ideas as soon as possible ; and learning   as you go , iterating constantly for improvement . 

 The quickness in the nature of this tool enable us to implement the idea in less time and helps us to   gain the trust from existing customers and given hope to new customers . Also the team got familiar   with the process in launching time before execution of full roll out as per timelines . The management   felt very happy and appreciated for the change as it leads to adding new customers in account   without losing existing customers and it helps to maximising other sales as well as profits . 

 Approach : 

 As the learning launch is a business - world application of the scientific method and the team already   gone through several design thinking tools , learning launch tool is more appropriate for this   challenge because of its nature . The team needs to review the insights gained from our couple of   launches and to be applied for future launch designs . I strongly believed and apply this tool for the   challenges where engaging potential customers in the creation , design and testing of new ideas as   soon as possible ; and learning as go , iterating constantly for improvement .
### Output: 