1 . Challenge : Describe your challenge , including all relevant information . 

 The board of directors of a non - for - profit , member - based , business - advocacy organization has initiated a process   of strategic renewal and transformation .   While the organization has a century - long history in the community , its   relevancy , influence , and sponsorship revenue have waned of late .   In addition , the local economy has experienced   a significant and sustained downturn .   Lastly , the implications , uncertainty , and constant change brought about by   the COVID-19 Pandemic have given the board impetus for pause and the justification to make a leadership change .        I am crafting a proposal to develop a strategy for transformation that will be presented to the board of directors .    As such , I have completed a SWOT assessment to ground and better inform my recommendations . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your 

 challenge -- including any appropriate video lecture references ) .     I chose the Storytelling Tool because I was enlightened by the description of the concept proposed in the course .    At the outset , I was struck by the comment – “ Every great product , every great service , every great institution has a   story behind it . ”       In my view , this organization has lost its “ great story . ”   In fact , one of the key findings of the SWOT Assessment was   the lack of relevancy and influence the organization has in the business community - in contrast to its historical   significance .   Interviewees had a challenging time describing the current purpose or value of the organization .       In part , the local economy has been in a downturn , is diversifying and transforming , and the world is changing at a   rapid and unpredictable pace .   It would not be out of the question to assume that these factors have impacted the   lack of relevancy for the organization and/or its challenge to redefine its value proposition .   However , this is only   half the story .     The following set of comments provided in the course informed my transition from introduction into the body of   the presentation . 

 o   “ They build suspense , and they reduce that suspense by answering this , the questions .   Or questions that   remain unanswered , that build suspense , that build intrigue , and that have someone sitting on the edge of   their seat .   You listen to a great storyteller , there 's a clear sequence of events that moves the story from the   beginning to an end . ” 

 o   “ If you can present those tensions , you create a place where people want to get involved because they want to   have that debate and that conversation .   You have to get them in the frame of mind that they want to take this   on and make this challenge a cause that they can invest in .   In this story the figure of the story , the main   character , is the big , wicked problem facing the organization . ” 

 The tensions for the organization are two - fold .   First , there is an overarching , macro - economic challenge , and   rapidly changing environment to contend with .   While that certainly appears to be the main character or the big   problem facing the organization , the core challenge or desire in my view is to regain the organization ’s position of   influence and significance .      Specifically , there is a need for a collective force of leaders and new culture within the organization rather than the   preceding style of one strong leader , with support staff .   Secondly , relevancy will improve with advocacy efforts   that are grounded and informed on data and better stakeholder engagement .   Third , a significant upgrade in   communication acumen is required , including the definition of a crystal - clear point of differentiation supported by   the delivery of a strong story and narrative though multiple channels .   As well , there is a demonstrable need to   restore and rebuild key relationships within the business community .   And lastly , there is a clear requirement to   uncover a new value proposition through a path that leverages digital technology and utilizes a robust process of 

 design thinking to uncover and create new and curated solutions that are meaningful and relevant to the business   community in 2021 .   If this transformation can be accomplished , the board of directors can steward the organization back to a position   of relevancy , influence , and prestige within the community ; a position they clearly covet .       At this point of the story , I also found this comment in the course to be useful : “ And so some things that you need   to do typical in that type of story , is first you have to sell the challenge .   There are big powerful questions sitting in   front of this leader to think about . A cause is something that ignites people and unites people .   Storytelling is the   difference between solving a problem and creating a cause .   It has emotional connection , and it also has larger   purpose . ” 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool 

 was applied effectively or ineffectively ) .     I applied the Story Telling tool to my presentation .   In doing so , I was able to completely restructure the flow , the   narrative and key points in to a more effective and inspirational presentation . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight 

 affected your thinking about the challenge and about design thinking more broadly ) .     Using Story Telling in this project allowed me to view various aspects of the strategy in a different and useful light . I   was able to identify the character , the core challenge , elements of suspense and a logical and sequential flow .    Ultimately , the following comment in the course gave me the confidence to utilize the Story Telling tool for my   presentation .   “ It gives strategy color , and life in character and plot .   And when we talk about design thinking ,   when we talk about , what type of story is most appropriate .   When you 're trying to drive transformation . ”     Lastly , learning to utilize the concept of Design Thinking has given me the confidence to tackle complex challenges ,   the pursuit of customer solutions and above all the drive for value in a methodical yet flexible manner . The   description of the Design Thinking journey can be a powerful tool in of itself .   In essence , there is a definitive story   in the process . The communication of which is vital , to investors , bosses , team members and/or customers . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different 

 one -- and the reason(s ) why .     In the future , I will start a presentation of strategy with a Story Telling outline in mind .   I think its an excellent   starting point and guide to building more powerful and impactful communication mediums . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge : Describe your challenge , including all relevant information . 

 The board of directors of a non - for - profit , member - based , business - advocacy organization has initiated a process   of strategic renewal and transformation .   While the organization has a century - long history in the community , its   relevancy , influence , and sponsorship revenue have waned of late .   In addition , the local economy has experienced   a significant and sustained downturn .   Lastly , the implications , uncertainty , and constant change brought about by   the COVID-19 Pandemic have given the board impetus for pause and the justification to make a leadership change .        I am crafting a proposal to develop a strategy for transformation that will be presented to the board of directors .    As such , I have completed a SWOT assessment to ground and better inform my recommendations . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your 

 challenge -- including any appropriate video lecture references ) .     I chose the Storytelling Tool because I was enlightened by the description of the concept proposed in the course .    At the outset , I was struck by the comment – “ Every great product , every great service , every great institution has a   story behind it . ”       In my view , this organization has lost its “ great story . ”   In fact , one of the key findings of the SWOT Assessment was   the lack of relevancy and influence the organization has in the business community - in contrast to its historical   significance .   Interviewees had a challenging time describing the current purpose or value of the organization .       In part , the local economy has been in a downturn , is diversifying and transforming , and the world is changing at a   rapid and unpredictable pace .   It would not be out of the question to assume that these factors have impacted the   lack of relevancy for the organization and/or its challenge to redefine its value proposition .   However , this is only   half the story .     The following set of comments provided in the course informed my transition from introduction into the body of   the presentation . 

 o   “ They build suspense , and they reduce that suspense by answering this , the questions .   Or questions that   remain unanswered , that build suspense , that build intrigue , and that have someone sitting on the edge of   their seat .   You listen to a great storyteller , there 's a clear sequence of events that moves the story from the   beginning to an end . ” 

 o   “ If you can present those tensions , you create a place where people want to get involved because they want to   have that debate and that conversation .   You have to get them in the frame of mind that they want to take this   on and make this challenge a cause that they can invest in .   In this story the figure of the story , the main   character , is the big , wicked problem facing the organization . ” 

 The tensions for the organization are two - fold .   First , there is an overarching , macro - economic challenge , and   rapidly changing environment to contend with .   While that certainly appears to be the main character or the big   problem facing the organization , the core challenge or desire in my view is to regain the organization ’s position of   influence and significance .      Specifically , there is a need for a collective force of leaders and new culture within the organization rather than the   preceding style of one strong leader , with support staff .   Secondly , relevancy will improve with advocacy efforts   that are grounded and informed on data and better stakeholder engagement .   Third , a significant upgrade in   communication acumen is required , including the definition of a crystal - clear point of differentiation supported by   the delivery of a strong story and narrative though multiple channels .   As well , there is a demonstrable need to   restore and rebuild key relationships within the business community .   And lastly , there is a clear requirement to   uncover a new value proposition through a path that leverages digital technology and utilizes a robust process of 

 design thinking to uncover and create new and curated solutions that are meaningful and relevant to the business   community in 2021 .   If this transformation can be accomplished , the board of directors can steward the organization back to a position   of relevancy , influence , and prestige within the community ; a position they clearly covet .       At this point of the story , I also found this comment in the course to be useful : “ And so some things that you need   to do typical in that type of story , is first you have to sell the challenge .   There are big powerful questions sitting in   front of this leader to think about . A cause is something that ignites people and unites people .   Storytelling is the   difference between solving a problem and creating a cause .   It has emotional connection , and it also has larger   purpose . ” 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool 

 was applied effectively or ineffectively ) .     I applied the Story Telling tool to my presentation .   In doing so , I was able to completely restructure the flow , the   narrative and key points in to a more effective and inspirational presentation . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight 

 affected your thinking about the challenge and about design thinking more broadly ) .     Using Story Telling in this project allowed me to view various aspects of the strategy in a different and useful light . I   was able to identify the character , the core challenge , elements of suspense and a logical and sequential flow .    Ultimately , the following comment in the course gave me the confidence to utilize the Story Telling tool for my   presentation .   “ It gives strategy color , and life in character and plot .   And when we talk about design thinking ,   when we talk about , what type of story is most appropriate .   When you 're trying to drive transformation . ”     Lastly , learning to utilize the concept of Design Thinking has given me the confidence to tackle complex challenges ,   the pursuit of customer solutions and above all the drive for value in a methodical yet flexible manner . The   description of the Design Thinking journey can be a powerful tool in of itself .   In essence , there is a definitive story   in the process . The communication of which is vital , to investors , bosses , team members and/or customers . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different 

 one -- and the reason(s ) why .     In the future , I will start a presentation of strategy with a Story Telling outline in mind .   I think its an excellent   starting point and guide to building more powerful and impactful communication mediums .
### Output: 