Reflections on Design Thinking Tools 

 Challenge 

 It 's not easy to get your brand heard and entice customers . This was the challenge I faced   when asked to assist a company in better understanding their customers ' needs .   The company was a social media marketing agency(SMMA ) , and their email marketing   campaign failed miserably . Despite using email templates from other successful businesses   in their niche , their open email rate was terrible despite tweaking their email templates to   speak to their clients . After conducting my research and diagnosing their problem , I   discovered that they were unfamiliar with their customers . To solve this problem , I decided   to use Mind Mapping .     Selection 

 Mind Mapping was the ideal design tool for solving this problem because it allowed me to   brainstorm ideas , identify knowledge gaps , and identify their customer persona .   I 'll explain how Mind Mapping works for those who do n't know . The main idea serves as the   starting point for your Mind Map and represents the topic you 'll be delving into . This topic   should be in the center of your page and should include an image or color that corresponds   to the subject of your Mind Map . Because our brains respond better to visual stimuli , this   draws attention and triggers associations . Taking the time to personalize your central idea ,   whether it 's hand - drawn or created digitally , will help you form a stronger bond with the   information in your Mind Map .   Adding branches is the next step in getting your creative juices flowing . The key themes are   the main branches that flow from the central image . By adding child branches , you can   delve deeper into the themes . The beauty of Mind Maps is that you can keep adding new   branches and are n't limited to a limited number of options . As you add more ideas to your   Mind Map , it will naturally expand as your brain makes new connections between the   various concepts .   You must include a key idea when adding a branch to your Mind Map . Keep this idea as   short as possible ; compared to longer , more complex phrases , this will allow you to make a   greater number of associations .   If you put ' Summer garden party in July ' on a branch , for example , you 're limited to the   details of the party you 've just mentioned . Suppose you break this down into a few   keywords ( for example , ' summer ' and ' garden party , . ' You can expand the possibilities for   each branch by using a variety of keywords . Presents , cake , and pavilion are some examples . 

 For chunking information into core topics and themes , limiting words to key phrases on   each branch also works well . The use of keywords activates neural connections in your   brain , allowing you to remember more information .   Mind Mapping promotes whole - brain thinking by combining various cortical skills ranging   from logical and numerical to creative and unique . The combination of these abilities makes   your brain more synergetic and allows it to function at its best . Separating these cortical   skills from one another does not aid brain development , which a Mind Map aims to achieve .     Application 

 You 'd only be scratching the surface of your Customer Mind Map by relying solely on your   biases and perceptions . Actively gather data to test or expand your understanding of your   target customer .   There are a variety of places where you can get this information :     Executives at the company     The salesforce     Customer Service Representatives     Feedback from current customers on the company 's services     Conduct customer surveys via email to learn how they feel about the brand , competitors ,   beliefs , and way of life .     Inquire about which social media influencers customers follow , and use analytical tools to   track customer behavior on the company 's website .     After researching my client 's niche , B2B SaaS(Software as a Service ) I began mapping out my   customer persona .    I began by placing the company owner in the Map 's center and defining his pain points ,   which included " struggling to consistently find clients in a predictable manner . " From there ,   I began to branch out , and using the information I had gathered previously ; I was able to   outline :   His ambitions in terms of his business   His geographical location , professional background , and educational background   His social media platforms , as well as any social media influencers or pages he may follow ,   as well as his quirks and preferences . Business jargon and any visual preferences are   examples of things to consider . 

 They have different personality types . Are they leaders , are they logical or emotional , are   they cautious or spontaneous , and so on ?   Their working conditions . They have daily work routines , etc . What is the structure of their   business ?   Any industry trends in his field of work ?   How do they usually deal with customers ?     Insights 

 After organizing all of this data , I created a Customer Persona for my client .     Name Anthony Johnson .   Title : Founder and CEO of the company   Decision - maker : Yes   Industry : Software and technology .   Age : 30 years old   Salary : $ 30 000 a year   Employees : Over 20   Education : Bachelor 's degree in computer science   Goals : Generate a consistent and predictable stream of clients for his Saas products on a   monthly subscription basis .   We assist in the following ways : Create a sales funnel and use Facebook Ads Marketing to   drive traffic to Anthony 's products .   Messaging Strategy : Reach out to Anthony via cold email and use email copy that directly   addresses his lack of sales skills and how we can get him clients more consistently and   predictably , allowing him to focus on creating solutions for his customers .     Approach 

 With these insights , my SMMA client created a successful cold email outreach strategy that   addressed the pain points of their potential and current customers . They increased their   open email rate from 11 percent to 32 percent in just two months , exceeding their sales   targets by more than 50 percent .   Overall , both my client and I were happy with their newfound success . Reflecting on the   experience , I can confidently state that Mind Mapping is a powerful tool for brainstorming   and processing information that can assist an entrepreneur in meeting any design   challenges . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflections on Design Thinking Tools 

 Challenge 

 It 's not easy to get your brand heard and entice customers . This was the challenge I faced   when asked to assist a company in better understanding their customers ' needs .   The company was a social media marketing agency(SMMA ) , and their email marketing   campaign failed miserably . Despite using email templates from other successful businesses   in their niche , their open email rate was terrible despite tweaking their email templates to   speak to their clients . After conducting my research and diagnosing their problem , I   discovered that they were unfamiliar with their customers . To solve this problem , I decided   to use Mind Mapping .     Selection 

 Mind Mapping was the ideal design tool for solving this problem because it allowed me to   brainstorm ideas , identify knowledge gaps , and identify their customer persona .   I 'll explain how Mind Mapping works for those who do n't know . The main idea serves as the   starting point for your Mind Map and represents the topic you 'll be delving into . This topic   should be in the center of your page and should include an image or color that corresponds   to the subject of your Mind Map . Because our brains respond better to visual stimuli , this   draws attention and triggers associations . Taking the time to personalize your central idea ,   whether it 's hand - drawn or created digitally , will help you form a stronger bond with the   information in your Mind Map .   Adding branches is the next step in getting your creative juices flowing . The key themes are   the main branches that flow from the central image . By adding child branches , you can   delve deeper into the themes . The beauty of Mind Maps is that you can keep adding new   branches and are n't limited to a limited number of options . As you add more ideas to your   Mind Map , it will naturally expand as your brain makes new connections between the   various concepts .   You must include a key idea when adding a branch to your Mind Map . Keep this idea as   short as possible ; compared to longer , more complex phrases , this will allow you to make a   greater number of associations .   If you put ' Summer garden party in July ' on a branch , for example , you 're limited to the   details of the party you 've just mentioned . Suppose you break this down into a few   keywords ( for example , ' summer ' and ' garden party , . ' You can expand the possibilities for   each branch by using a variety of keywords . Presents , cake , and pavilion are some examples . 

 For chunking information into core topics and themes , limiting words to key phrases on   each branch also works well . The use of keywords activates neural connections in your   brain , allowing you to remember more information .   Mind Mapping promotes whole - brain thinking by combining various cortical skills ranging   from logical and numerical to creative and unique . The combination of these abilities makes   your brain more synergetic and allows it to function at its best . Separating these cortical   skills from one another does not aid brain development , which a Mind Map aims to achieve .     Application 

 You 'd only be scratching the surface of your Customer Mind Map by relying solely on your   biases and perceptions . Actively gather data to test or expand your understanding of your   target customer .   There are a variety of places where you can get this information :     Executives at the company     The salesforce     Customer Service Representatives     Feedback from current customers on the company 's services     Conduct customer surveys via email to learn how they feel about the brand , competitors ,   beliefs , and way of life .     Inquire about which social media influencers customers follow , and use analytical tools to   track customer behavior on the company 's website .     After researching my client 's niche , B2B SaaS(Software as a Service ) I began mapping out my   customer persona .    I began by placing the company owner in the Map 's center and defining his pain points ,   which included " struggling to consistently find clients in a predictable manner . " From there ,   I began to branch out , and using the information I had gathered previously ; I was able to   outline :   His ambitions in terms of his business   His geographical location , professional background , and educational background   His social media platforms , as well as any social media influencers or pages he may follow ,   as well as his quirks and preferences . Business jargon and any visual preferences are   examples of things to consider . 

 They have different personality types . Are they leaders , are they logical or emotional , are   they cautious or spontaneous , and so on ?   Their working conditions . They have daily work routines , etc . What is the structure of their   business ?   Any industry trends in his field of work ?   How do they usually deal with customers ?     Insights 

 After organizing all of this data , I created a Customer Persona for my client .     Name Anthony Johnson .   Title : Founder and CEO of the company   Decision - maker : Yes   Industry : Software and technology .   Age : 30 years old   Salary : $ 30 000 a year   Employees : Over 20   Education : Bachelor 's degree in computer science   Goals : Generate a consistent and predictable stream of clients for his Saas products on a   monthly subscription basis .   We assist in the following ways : Create a sales funnel and use Facebook Ads Marketing to   drive traffic to Anthony 's products .   Messaging Strategy : Reach out to Anthony via cold email and use email copy that directly   addresses his lack of sales skills and how we can get him clients more consistently and   predictably , allowing him to focus on creating solutions for his customers .     Approach 

 With these insights , my SMMA client created a successful cold email outreach strategy that   addressed the pain points of their potential and current customers . They increased their   open email rate from 11 percent to 32 percent in just two months , exceeding their sales   targets by more than 50 percent .   Overall , both my client and I were happy with their newfound success . Reflecting on the   experience , I can confidently state that Mind Mapping is a powerful tool for brainstorming   and processing information that can assist an entrepreneur in meeting any design   challenges .
### Output: 