Mind Mapping 

 By Blanca Becerra 

 Challenge & Selection : 

 I used the tool of mind mapping to drive possible solutions of the problem that I was 

 facing . The mind mapping tool helps you organize the information in a visually appealing 

 manner , which is understandable and clear . The challenge is to understand the type of 

 customer personas for a new business idea , and to present insights gained from an 

 experiment that was conducted prior to this . The business idea was to create travel 

 journal and merchandise for travel enthusiasts . 

 Application : 

 So to start I made some sample journals and merchandise that showcased travel 

 experiences in different regions and countries . These prototypes were shared on my 

 personal social media profiles and some of my friends helped me by sharing it online on 

 different groups made for people who love to travel on frequent basis . We gathered the 

 relevant data by observing the comment section , by asking them about the items they 

 liked or disliked , and the number of direct messages I got for pre - orders , the next thing I 

 did was to check the social media profiles of these people and divide them in different 

 segments based on their preferences and demographics . 

 I print this data and made sure that we had all this data , sheets and profiles printed with 

 me . To make the mind map I took a pin board and a couple of small colored chart papers . I 

 made small prints of the information that I received on these colored papers . Then I 

 shared this board with some of the people who ordered the stuff online . This was to make 

 sure that they belonged to this clusters and asked them to give their thoughts on this 

 segments , and share their thinking process on the time of their purchase . 

 Insight : 

 By creating prototypes and testing them with the actual people , receiving their feedback 

 in person and then driving insights from it is a wise process before launching anything in 

 the marketing . I believe mind mapping process is a long process but a rewarding one 

 especially for new entrepreneurs . 

 Approach : 

 An alternative approach here can also be visualization or visual thinking tool .   By drawing 

 out the possible customer personas and how the product will be helping those people we 

 can be sure about the relevance of the product . Designing the whole thing on a white 

 board will give out the clarity about the idea . However I believe this approach will not be 

 applicable in this case since mind mapping tool gives in dept . detail and feedback from the 

 potential customers which visualization fails to do . In my option both can be used , first 

 visual thinking is done to make assumptions and then mind mapping to test those 

 assumptions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Blanca Becerra
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping 

 By Blanca Becerra 

 Challenge & Selection : 

 I used the tool of mind mapping to drive possible solutions of the problem that I was 

 facing . The mind mapping tool helps you organize the information in a visually appealing 

 manner , which is understandable and clear . The challenge is to understand the type of 

 customer personas for a new business idea , and to present insights gained from an 

 experiment that was conducted prior to this . The business idea was to create travel 

 journal and merchandise for travel enthusiasts . 

 Application : 

 So to start I made some sample journals and merchandise that showcased travel 

 experiences in different regions and countries . These prototypes were shared on my 

 personal social media profiles and some of my friends helped me by sharing it online on 

 different groups made for people who love to travel on frequent basis . We gathered the 

 relevant data by observing the comment section , by asking them about the items they 

 liked or disliked , and the number of direct messages I got for pre - orders , the next thing I 

 did was to check the social media profiles of these people and divide them in different 

 segments based on their preferences and demographics . 

 I print this data and made sure that we had all this data , sheets and profiles printed with 

 me . To make the mind map I took a pin board and a couple of small colored chart papers . I 

 made small prints of the information that I received on these colored papers . Then I 

 shared this board with some of the people who ordered the stuff online . This was to make 

 sure that they belonged to this clusters and asked them to give their thoughts on this 

 segments , and share their thinking process on the time of their purchase . 

 Insight : 

 By creating prototypes and testing them with the actual people , receiving their feedback 

 in person and then driving insights from it is a wise process before launching anything in 

 the marketing . I believe mind mapping process is a long process but a rewarding one 

 especially for new entrepreneurs . 

 Approach : 

 An alternative approach here can also be visualization or visual thinking tool .   By drawing 

 out the possible customer personas and how the product will be helping those people we 

 can be sure about the relevance of the product . Designing the whole thing on a white 

 board will give out the clarity about the idea . However I believe this approach will not be 

 applicable in this case since mind mapping tool gives in dept . detail and feedback from the 

 potential customers which visualization fails to do . In my option both can be used , first 

 visual thinking is done to make assumptions and then mind mapping to test those 

 assumptions .
### Output: 