Example reflection – Learning Launch 

 Challenge 

 I´m a founding member of an startup that works toward creating solutions for carbon   capture , based in the application of biotechnology reactors to flue gas exhaust . At   the beginning of our pathway , when we only had an idea , we won a schollarship in   an starup incubator . We initially tought that making a solution for industries will be a   huge starting point , that factories were very interested in installing our sistem and   reduce his CO2 emissions . 

 We focus mainly in the engineering behind the product , making it more efficient ,   cheaper and smaller . Thinking that the more efficient and cheap we did it , the more   costumers would want it . 

 Selection 

 As our idea already had been through an incubation process we thought that it would   be a great idea to test it in a real environment . So we decided to run a pilot test ,   which later we realized it took us more to a learning launch . 

 The main reason I prefer to say that it was a learning launch , was that it allow us   gathering data directly from the costumers and not from the prototype behavior , and   allowed us to learn an improve our bussiness model . 

 Application 

 We installed our prototype in a carton factory , where it operated ( in data ) just like we   had thought and planeed . The real discovery was when we started talking to   employees of the factory and they told us what they tought about about the   prototype . Then we started to see and find some recurrent ideas and aproaches that   we did nt had tought before . 

 We started making interviews with all the people involved in the hypothetical decision   of buying our product , they gave us their opinion about the product and more   important , the reason why they would nt buy it . 

 Insight 

 What we found was that the companies would n't spend money on a solution that   they do n't " need " , basically what they say was that , while the government do nt do a   law to force them to reduce CO2 emissions they would not spend money on that 

 matter . Also they do nt see a clearly profit in money terms to adopt the technology .   At the same time that the corporative dindt show interest in the technology a lot of   people and employes told us that they find the technology very useful and importat   to improve the life quality . 

 A lot of people tought that it would be great to have something similar in squares or   parks in the city , offices , schools and other places with a high concentration of   people . So we realized that it was time to change and improve our technology . 

 Approach 

 By applying the learning launch tool we discover that the assumptions that we had   made ( Factories would want to cut down CO2 emission ) was not true , at least not   for now . They dind´t care about efficiency at lest while there is no monetary stimuli . 

 But we learned that the people is very interested in a healthy enviroment , and that   they think that the these technology should be common in public places . So we   change our approach , instead of made a solution focus on factories , we started to   develop a solution made for public enviroments . We approach to the local goverment   of our city and showed them what we had devolp . We find that they tought the same   as the people and they want to implement the technology in the city . So now we are   starting a plan with the city to do a learning launch of our technology in one of the   cities most traffic avenue . 

 It will include an etnographicly aproach to understant the relation of the people wih   the technology , diferent strategies in social media to make it a tourist hot spot and   strategies to make the people interact with it , at the same time that they contribute   to the enviroment conservation with a tree planting campaing . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example reflection – Learning Launch 

 Challenge 

 I´m a founding member of an startup that works toward creating solutions for carbon   capture , based in the application of biotechnology reactors to flue gas exhaust . At   the beginning of our pathway , when we only had an idea , we won a schollarship in   an starup incubator . We initially tought that making a solution for industries will be a   huge starting point , that factories were very interested in installing our sistem and   reduce his CO2 emissions . 

 We focus mainly in the engineering behind the product , making it more efficient ,   cheaper and smaller . Thinking that the more efficient and cheap we did it , the more   costumers would want it . 

 Selection 

 As our idea already had been through an incubation process we thought that it would   be a great idea to test it in a real environment . So we decided to run a pilot test ,   which later we realized it took us more to a learning launch . 

 The main reason I prefer to say that it was a learning launch , was that it allow us   gathering data directly from the costumers and not from the prototype behavior , and   allowed us to learn an improve our bussiness model . 

 Application 

 We installed our prototype in a carton factory , where it operated ( in data ) just like we   had thought and planeed . The real discovery was when we started talking to   employees of the factory and they told us what they tought about about the   prototype . Then we started to see and find some recurrent ideas and aproaches that   we did nt had tought before . 

 We started making interviews with all the people involved in the hypothetical decision   of buying our product , they gave us their opinion about the product and more   important , the reason why they would nt buy it . 

 Insight 

 What we found was that the companies would n't spend money on a solution that   they do n't " need " , basically what they say was that , while the government do nt do a   law to force them to reduce CO2 emissions they would not spend money on that 

 matter . Also they do nt see a clearly profit in money terms to adopt the technology .   At the same time that the corporative dindt show interest in the technology a lot of   people and employes told us that they find the technology very useful and importat   to improve the life quality . 

 A lot of people tought that it would be great to have something similar in squares or   parks in the city , offices , schools and other places with a high concentration of   people . So we realized that it was time to change and improve our technology . 

 Approach 

 By applying the learning launch tool we discover that the assumptions that we had   made ( Factories would want to cut down CO2 emission ) was not true , at least not   for now . They dind´t care about efficiency at lest while there is no monetary stimuli . 

 But we learned that the people is very interested in a healthy enviroment , and that   they think that the these technology should be common in public places . So we   change our approach , instead of made a solution focus on factories , we started to   develop a solution made for public enviroments . We approach to the local goverment   of our city and showed them what we had devolp . We find that they tought the same   as the people and they want to implement the technology in the city . So now we are   starting a plan with the city to do a learning launch of our technology in one of the   cities most traffic avenue . 

 It will include an etnographicly aproach to understant the relation of the people wih   the technology , diferent strategies in social media to make it a tourist hot spot and   strategies to make the people interact with it , at the same time that they contribute   to the enviroment conservation with a tree planting campaing .
### Output: 