Reﬂec%on - Mind Mapping 

 Challenge 

 Lately I did an online course about User Experience Design . Part of the course was this assignment : design   an airline website with focus on the booking process , an online experience that is fast , easy and intuiAve   based on a deep understanding of their target users .    This was my ﬁrst hands on experience with design thinking . First , I did a lot of user / customer research to get   an understanding of the problems customers experience during the process of booking a ﬂight . I learned   about the user goals and idenAﬁed issues that users regularly come across in airline websites . It was a mix   of quanAtaAve and qualitaAve research , it was good research , it was a lot , but it looked like a mess ! I had to   ﬁnd a soluAon for this , something that could organise this mess . 

 Selec%on 

 Through analysing the data gathered during the research stage , I could beJer understand and arAculate the   problems to solve for the customer . I chose mind mapping as tool for organising the type of unstructured   data I got from my research . It is fast , easy , cheap and as a bonus it harnesses the power of collaboraAon to   organise the data quickly and build consensus . When you have a lot of unstructured data , mind mapping is   perfect to idenAfy paJers and themes ( the same ﬁndings ) in diﬀerent research methods . 

 “ A perfect formula / on of a problem is already half its solu / on . ” David Hilbert - MathemaAcian 

 Applica%on 

 In the video lecture of week 3 ‘ Mind Mapping Tool ’ , Mia Castillo gives the example of the yard sale where   you invite some shoppers or gallery - goers to aJend the sale or view the gallery . How she describes this   process is similar to how I did my mind mapping session . 

 To do the mind mapping session , I invited two helpers . Before we came together I shared all the research I   had done in the previous step . The helpers got enough Ame to ( acAvely ) read / watch / look at all the research   and to take notes on their own . Then we got together and I gave each helper post - it notes and a pen . They   had to write one observaAon per post - it . This was done in silence and took about 30 minutes .    We placed all the post - it notes on the wall and started to make groups . We discussed , the groups were   vague in the beginning , but we improved them and ﬁnally gave them names . The whole session took about   one hour . 

 Insight 

 Thanks to the mind mapping session I had clear groups that corresponded to ( mostly ) negaAve experiences   that needed to be addresses during the design of the airline website . My raw research data had gone from   highly unstructured to relaAvely structured and acAonable insights emerged . I had 11 areas I could make   improvements to the success of my website .    As a bonus , I had collaborated . I had a shared understanding with my helpers , everybody could speak . 

 Approach 

 I would select the same tool , but I would deﬁnitely invite more people to do it with . This was only an   exercise from a course , but I ca n’t wait to apply this tool on a real project with colleagues or stakeholders   involved in the process . It gives not only insights in the approach to the design , but also it gets people oﬀ 

 their seats and everybody is involved and has a voice . Not only designers understand this , stakeholders   o[en prefer to see the bigger picture . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reﬂec%on - Mind Mapping 

 Challenge 

 Lately I did an online course about User Experience Design . Part of the course was this assignment : design   an airline website with focus on the booking process , an online experience that is fast , easy and intuiAve   based on a deep understanding of their target users .    This was my ﬁrst hands on experience with design thinking . First , I did a lot of user / customer research to get   an understanding of the problems customers experience during the process of booking a ﬂight . I learned   about the user goals and idenAﬁed issues that users regularly come across in airline websites . It was a mix   of quanAtaAve and qualitaAve research , it was good research , it was a lot , but it looked like a mess ! I had to   ﬁnd a soluAon for this , something that could organise this mess . 

 Selec%on 

 Through analysing the data gathered during the research stage , I could beJer understand and arAculate the   problems to solve for the customer . I chose mind mapping as tool for organising the type of unstructured   data I got from my research . It is fast , easy , cheap and as a bonus it harnesses the power of collaboraAon to   organise the data quickly and build consensus . When you have a lot of unstructured data , mind mapping is   perfect to idenAfy paJers and themes ( the same ﬁndings ) in diﬀerent research methods . 

 “ A perfect formula / on of a problem is already half its solu / on . ” David Hilbert - MathemaAcian 

 Applica%on 

 In the video lecture of week 3 ‘ Mind Mapping Tool ’ , Mia Castillo gives the example of the yard sale where   you invite some shoppers or gallery - goers to aJend the sale or view the gallery . How she describes this   process is similar to how I did my mind mapping session . 

 To do the mind mapping session , I invited two helpers . Before we came together I shared all the research I   had done in the previous step . The helpers got enough Ame to ( acAvely ) read / watch / look at all the research   and to take notes on their own . Then we got together and I gave each helper post - it notes and a pen . They   had to write one observaAon per post - it . This was done in silence and took about 30 minutes .    We placed all the post - it notes on the wall and started to make groups . We discussed , the groups were   vague in the beginning , but we improved them and ﬁnally gave them names . The whole session took about   one hour . 

 Insight 

 Thanks to the mind mapping session I had clear groups that corresponded to ( mostly ) negaAve experiences   that needed to be addresses during the design of the airline website . My raw research data had gone from   highly unstructured to relaAvely structured and acAonable insights emerged . I had 11 areas I could make   improvements to the success of my website .    As a bonus , I had collaborated . I had a shared understanding with my helpers , everybody could speak . 

 Approach 

 I would select the same tool , but I would deﬁnitely invite more people to do it with . This was only an   exercise from a course , but I ca n’t wait to apply this tool on a real project with colleagues or stakeholders   involved in the process . It gives not only insights in the approach to the design , but also it gets people oﬀ 

 their seats and everybody is involved and has a voice . Not only designers understand this , stakeholders   o[en prefer to see the bigger picture .
### Output: 