Example Reflection – Mind Mapping 

 Challenge 

 I am the head of my own organization in the beer - industry which gives work to 23 employees . My   business is integrated in the vertical distribution process of breweries in a specific region competing   with other distribution services . So , one might find that there is no need for drastic innovation , because   the focus should lay only on the quality and efficiencies of the provided service . 

 Given that my other competitors relay on that quality focus , I expect that my drive for innovation will   bring my company ahead . Therefore , I determinate my time on becoming free from daily tasks to form   Innovation . Because in my opinion , a leader should make time today to ensure that there is a   tomorrow . 

 We have a huge amount of data , because we use advanced Inventory - Management - Systems . Under   the scope of Pareto , we searched through the customer data to show our top 20 percent of clients .   The idea is to look for patterns to grow our organization and satisfy more of their needs . 

 Selection 

 To get insights and create ideas based on raw materials I wanted to use the Mind - Mapping tool .   Broadly speaking , this tool helped me formulating ideas which eventually can lead to a market   advantage . 

 Application 

 For execution of the Mind Mapping process I invited some of the more progressive customers which   are included in to the 20 percent of our strongest buying clients . My team and me then settled up a   room which provided data to work with . We visualized in rough terms our processes and services . Our   customer added up with expectations , further needs and some problem we did n’t know about . We   stepped through different approaches on solutions and by time there where some ideas crystallizing . 

 This operation was getting us from the point of “ what is ” to the point of “ what if ” . Sure , there were no   meanings of how these ideas would be to be realized or realistically brought to life . But we found some   serious starting points from which to look further . 

 Interesting was to see that most of them wanted a broader range of products . Especially from the wine   sector . 

 Insights 

 The assumption that we got are that the most of our customers want a “ one stop shop ” and did n’t   have that loyalty to their wine distributor like we thought . We live and operate in a wine - region , so   there are many wine distributors as well . What would make the life of our customers better is   therefore one truck which brings all the beverages that a Bar or Restaurant needs . 

 Approach 

 The Mind Mapping tool provided us with the insight that we should form an offer to the wine makers   in our region , for delivering their products to the final seller . This would give us more USP , because no   other beer - distributor is active in this field and we could add pressure on the other wine makers , which   would have to follow as the system grows . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Mind Mapping 

 Challenge 

 I am the head of my own organization in the beer - industry which gives work to 23 employees . My   business is integrated in the vertical distribution process of breweries in a specific region competing   with other distribution services . So , one might find that there is no need for drastic innovation , because   the focus should lay only on the quality and efficiencies of the provided service . 

 Given that my other competitors relay on that quality focus , I expect that my drive for innovation will   bring my company ahead . Therefore , I determinate my time on becoming free from daily tasks to form   Innovation . Because in my opinion , a leader should make time today to ensure that there is a   tomorrow . 

 We have a huge amount of data , because we use advanced Inventory - Management - Systems . Under   the scope of Pareto , we searched through the customer data to show our top 20 percent of clients .   The idea is to look for patterns to grow our organization and satisfy more of their needs . 

 Selection 

 To get insights and create ideas based on raw materials I wanted to use the Mind - Mapping tool .   Broadly speaking , this tool helped me formulating ideas which eventually can lead to a market   advantage . 

 Application 

 For execution of the Mind Mapping process I invited some of the more progressive customers which   are included in to the 20 percent of our strongest buying clients . My team and me then settled up a   room which provided data to work with . We visualized in rough terms our processes and services . Our   customer added up with expectations , further needs and some problem we did n’t know about . We   stepped through different approaches on solutions and by time there where some ideas crystallizing . 

 This operation was getting us from the point of “ what is ” to the point of “ what if ” . Sure , there were no   meanings of how these ideas would be to be realized or realistically brought to life . But we found some   serious starting points from which to look further . 

 Interesting was to see that most of them wanted a broader range of products . Especially from the wine   sector . 

 Insights 

 The assumption that we got are that the most of our customers want a “ one stop shop ” and did n’t   have that loyalty to their wine distributor like we thought . We live and operate in a wine - region , so   there are many wine distributors as well . What would make the life of our customers better is   therefore one truck which brings all the beverages that a Bar or Restaurant needs . 

 Approach 

 The Mind Mapping tool provided us with the insight that we should form an offer to the wine makers   in our region , for delivering their products to the final seller . This would give us more USP , because no   other beer - distributor is active in this field and we could add pressure on the other wine makers , which   would have to follow as the system grows .
### Output: 