Storytelling 

 Challenge & Selection 

 Storytelling has always been my key strength on daily life and things related to my   work / business . I study communication in both my undergraduate and postgraduate   studies . Therefore , playing with words to influence people is what I mainly learned . As a   concept , storytelling means that every problem and phenomenon can be personalised   to make it more comprehendible to the listeners or audiences . 

 In this assignment , I am going to use my experience as a Public Outreach Officer as an   example . That time , I worked at one of business associations in Indonesia , whose focus   is to advocate policy reform in services - related sectors so that key players in services   industry could thrive and develop their businesses . During my working days , I usually   met high - level policy makers from government institutions and agencies ( especially the   Ministry of Trade and the Ministry for Economic Affairs ) to communicate what business   sectors face and what needs to be changed . Storytelling allows me to communicate well   because it can be used on case - by - case context or general one . Besides , when those   policy makers are tired of listening to figures and numbers , storytelling gives different   perspective to them , frequently the refreshing ones . 

 Application 

 When I talked to the policy makers , I put aside facts , figures , and numbers in the first   place . Instead , I start by telling them what big players in services industry , such as   Accenture , PwC , and MAERSK ( they were my clients ) , face in the current policy   environment . I build my story by focusing on what is , what if , and what works . 

 In what is , I tell the policy makers how my clients ’ business as usual are interrupted by   the inefficiency of policy , in particular due to the fact that policies in national level are   often different to policies in regional , provincial , and local level . Shortly , it is not   synchronised . My points are also supported when I show the policy makers a three- minute video , which consists of key leaders of services industries speak up about   current problems they face and reform they wish to have in Indonesia . In what if , I   propose how my clients want the policies to be revised so that they can face certainty in   policy environment , which might increase their stakeholders ’ and shareholders ’   confidence in investing more projects in Indonesia . I focus on the quick wins and low- hanging fruits , which are attainable as easy as taking three simple steps . I know that the   policy makers are very busy dealing with various problems of various sectors , so in   order to motivate them to promote policy reform I need to keep things short and simple .   For example , I compare Indonesia with Singapore in terms of tax policy and business   climate . I tell and show them potential loss if my clients move various divisions of their   operation to Singapore and show them potential gain if my clients invest more in   Indonesia . In this context , I personalise numbers into stories . The use of compare and   contrast is proven effective . In what works , this is what actually works . By telling them   stories , they are keen to revisit current policies and invite my clients to have face - to - face   meetings . 

 Insight & Approach 

 Winning the policy makers ’ attention is one thing . Having them to act upon my stories by   inviting my clients for a meeting is exceptional . It ascertains my points that stories touch   people ’s right brain , which means it touches their creativity aspect . Basically , people   want to be pictured as creative , agile , flexible , and supporting good cause . In my case ,   supporting policy reform means supporting economic growth , which also means a good   cause . The use of a three - minute video is effective if the policy makers have enough   time to watch , comment , and discuss . In a high - level meeting , sometimes time is an   issue . A very busy high - level government officer might allocate ten minutes only to meet   someone like me or my colleagues . In a relatively short time to discuss , I believe that   storytelling will still be an effective tool . I can imagine it as the so - called elevator pitch , in   which I structure my story in a compact size . 

 If I have a longer meeting , I think I can combine storytelling with mind mapping . Mind   mapping can help me summarise my points from my stories . It can give the policy   makers key ideas of where to start and where to finish . Mind mapping also makes an   abstract idea more concrete . However , I also believe that storytelling should precede   mind mapping because without strong storytelling , mind mapping will be a mere   illustration . It is story that moves people . 

 Lastly , this design thinking course gives me a clear understanding that what is , what if ,   what wows , and what works are essential in building a good story , especially if the aim   of my stories is to change something . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 Challenge & Selection 

 Storytelling has always been my key strength on daily life and things related to my   work / business . I study communication in both my undergraduate and postgraduate   studies . Therefore , playing with words to influence people is what I mainly learned . As a   concept , storytelling means that every problem and phenomenon can be personalised   to make it more comprehendible to the listeners or audiences . 

 In this assignment , I am going to use my experience as a Public Outreach Officer as an   example . That time , I worked at one of business associations in Indonesia , whose focus   is to advocate policy reform in services - related sectors so that key players in services   industry could thrive and develop their businesses . During my working days , I usually   met high - level policy makers from government institutions and agencies ( especially the   Ministry of Trade and the Ministry for Economic Affairs ) to communicate what business   sectors face and what needs to be changed . Storytelling allows me to communicate well   because it can be used on case - by - case context or general one . Besides , when those   policy makers are tired of listening to figures and numbers , storytelling gives different   perspective to them , frequently the refreshing ones . 

 Application 

 When I talked to the policy makers , I put aside facts , figures , and numbers in the first   place . Instead , I start by telling them what big players in services industry , such as   Accenture , PwC , and MAERSK ( they were my clients ) , face in the current policy   environment . I build my story by focusing on what is , what if , and what works . 

 In what is , I tell the policy makers how my clients ’ business as usual are interrupted by   the inefficiency of policy , in particular due to the fact that policies in national level are   often different to policies in regional , provincial , and local level . Shortly , it is not   synchronised . My points are also supported when I show the policy makers a three- minute video , which consists of key leaders of services industries speak up about   current problems they face and reform they wish to have in Indonesia . In what if , I   propose how my clients want the policies to be revised so that they can face certainty in   policy environment , which might increase their stakeholders ’ and shareholders ’   confidence in investing more projects in Indonesia . I focus on the quick wins and low- hanging fruits , which are attainable as easy as taking three simple steps . I know that the   policy makers are very busy dealing with various problems of various sectors , so in   order to motivate them to promote policy reform I need to keep things short and simple .   For example , I compare Indonesia with Singapore in terms of tax policy and business   climate . I tell and show them potential loss if my clients move various divisions of their   operation to Singapore and show them potential gain if my clients invest more in   Indonesia . In this context , I personalise numbers into stories . The use of compare and   contrast is proven effective . In what works , this is what actually works . By telling them   stories , they are keen to revisit current policies and invite my clients to have face - to - face   meetings . 

 Insight & Approach 

 Winning the policy makers ’ attention is one thing . Having them to act upon my stories by   inviting my clients for a meeting is exceptional . It ascertains my points that stories touch   people ’s right brain , which means it touches their creativity aspect . Basically , people   want to be pictured as creative , agile , flexible , and supporting good cause . In my case ,   supporting policy reform means supporting economic growth , which also means a good   cause . The use of a three - minute video is effective if the policy makers have enough   time to watch , comment , and discuss . In a high - level meeting , sometimes time is an   issue . A very busy high - level government officer might allocate ten minutes only to meet   someone like me or my colleagues . In a relatively short time to discuss , I believe that   storytelling will still be an effective tool . I can imagine it as the so - called elevator pitch , in   which I structure my story in a compact size . 

 If I have a longer meeting , I think I can combine storytelling with mind mapping . Mind   mapping can help me summarise my points from my stories . It can give the policy   makers key ideas of where to start and where to finish . Mind mapping also makes an   abstract idea more concrete . However , I also believe that storytelling should precede   mind mapping because without strong storytelling , mind mapping will be a mere   illustration . It is story that moves people . 

 Lastly , this design thinking course gives me a clear understanding that what is , what if ,   what wows , and what works are essential in building a good story , especially if the aim   of my stories is to change something .
### Output: 