VIZUALISATION TOOL TO SUPPORT THE DESIGN OF A CREDIT - AS - A - SERVICE OFFER 

 1 . Challenge 

 I am currently working in a Fintech called BOT.ly and I am responsible of our Credit - As- Service offer for SMEs/ Freelancers which is live since January 2010 è   https://buck-flores.com/list/postshomepage.jsp    It took us 8 months to deliver our “ MVP and we basically started from scratch in 2014 .   In order to launch this offer/ activity , we used several tools and different methodologies related to   “ Design Thinking ” which were particularly useful : brainstorm based on market data collected , focus   group with potential customers , journey mapping to define/ optimize our internal process … and ,   above all , a collective and iterative approach with the project team since the beginning .   In this paper , I will focus on how we defined our customer promise / value proposition which has   ( to my view ) really made the difference . 

 2 . Selection   As we were fighting with traditional banks with strong experience / credentials on the credit   market , our challenge was really to come up with a real differentiating credit offer that could be   adopted by a large number of new customers .   We then quickly figured out that “ market data ” and “ gut feeling ” would not be sufficient to do so   and that we must listen to customer ’s voice .   Therefore , we decided to use focus groups with potential customers and mind mapping tool in   order to ( i ) get a better understanding of their existing customer journeys/ the pain points   encountered and to ( ii ) define relevant criterias to build our value proposition/ customer promise . 

 3 . Application   FOCUS GROUP FOR the “ WHAT IS ? ” QUESTION   First , we contacted different freelancers and company managers from our professional network to   see if they could be interested in having an open discussion of their credit experience with   traditional banks . We tried to a have a limited number of persons ( ~ 12 persons ) working in   different business sectors .   Though , we finally succeeded in having 10 persons and we invited them to a lunch working session   in our office .   During this session , we asked them general questions on their relationships with their current   banks , the type of credit they consumed , the frequency , the pricing and particularly focus the   discussion on the pain points encountered .   What came up is the 4 following findings 

 -   “ in traditional banks , subscription process is not fully digitalized ” ( needs to have a physical   appointment with a banker ) , 

 -   “ it is too slow ” ( it takes 10 days to have an answer either positive or negative on your credit   application ) , 

 -   “ traditional banks are asking to many documents just to study our credit application ” , 

 -   “ we do n’t know if our credit application is accepted or not and it takes time to get an   answer ” . 

 MIND MAPPING TOOL FOR DESIGN CRITERIAS DEFINITION   Therefore , we propose them to attend to another session in order to dig these ideas and identify   areas of improvement .   For this second session , we used mind mapping tool with a paperboard and stickers to work as a   group on those areas of improvement on each finding identified :    1 . DIGITALIZATION , 2 . SPEED , 3 . UX / DOCUMENTATION and 4 . ELIGIBILITY ANSWER   The group really “ played the game ” and suggested many ideas that we wrapped - up of the end of   the session and that have been driving the design of our offer    = > an offer 100 % Digital which allows with the minimum of info/ documentation provided by the   client to get a credit in a fast and seamless way . 

 4 . Insight   What I learnt from this project phase is the following : 

 1 . Customer ’s voice is most important than your own beliefs and convictions   2 . It helps to identity areas of improvements which you would not have thought of ( e.g. ask for 

 less documents than traditional banks , providing quickly a positive answer is more important   than sending quickly the funds to the clients … ) 

 3 . It comforts you in the direction you are taking to build your product   4 . It is key to work with a small group in order to really identify and dig ideas/ suggestions   5 . It is very powerful to use visualization tool in order to foster ideas generation and allow 

 everyone to participate/ express themselves 

 5 . Approach     If I had to redo it , I would have used the journey mapping tool to co - construct our onboarding   process / user screens with potential customers .   Indeed , and after those two sessions , we built our MVP internally within our project team and ,   once live , we had it tested with real customers .   I guess this would have allowed us to limit the number of product evolutions , iterations with our   Dev team and get a better product faster ! 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://buck-flores.com/list/postshomepage.jsp
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: VIZUALISATION TOOL TO SUPPORT THE DESIGN OF A CREDIT - AS - A - SERVICE OFFER 

 1 . Challenge 

 I am currently working in a Fintech called BOT.ly and I am responsible of our Credit - As- Service offer for SMEs/ Freelancers which is live since January 2010 è   https://buck-flores.com/list/postshomepage.jsp    It took us 8 months to deliver our “ MVP and we basically started from scratch in 2014 .   In order to launch this offer/ activity , we used several tools and different methodologies related to   “ Design Thinking ” which were particularly useful : brainstorm based on market data collected , focus   group with potential customers , journey mapping to define/ optimize our internal process … and ,   above all , a collective and iterative approach with the project team since the beginning .   In this paper , I will focus on how we defined our customer promise / value proposition which has   ( to my view ) really made the difference . 

 2 . Selection   As we were fighting with traditional banks with strong experience / credentials on the credit   market , our challenge was really to come up with a real differentiating credit offer that could be   adopted by a large number of new customers .   We then quickly figured out that “ market data ” and “ gut feeling ” would not be sufficient to do so   and that we must listen to customer ’s voice .   Therefore , we decided to use focus groups with potential customers and mind mapping tool in   order to ( i ) get a better understanding of their existing customer journeys/ the pain points   encountered and to ( ii ) define relevant criterias to build our value proposition/ customer promise . 

 3 . Application   FOCUS GROUP FOR the “ WHAT IS ? ” QUESTION   First , we contacted different freelancers and company managers from our professional network to   see if they could be interested in having an open discussion of their credit experience with   traditional banks . We tried to a have a limited number of persons ( ~ 12 persons ) working in   different business sectors .   Though , we finally succeeded in having 10 persons and we invited them to a lunch working session   in our office .   During this session , we asked them general questions on their relationships with their current   banks , the type of credit they consumed , the frequency , the pricing and particularly focus the   discussion on the pain points encountered .   What came up is the 4 following findings 

 -   “ in traditional banks , subscription process is not fully digitalized ” ( needs to have a physical   appointment with a banker ) , 

 -   “ it is too slow ” ( it takes 10 days to have an answer either positive or negative on your credit   application ) , 

 -   “ traditional banks are asking to many documents just to study our credit application ” , 

 -   “ we do n’t know if our credit application is accepted or not and it takes time to get an   answer ” . 

 MIND MAPPING TOOL FOR DESIGN CRITERIAS DEFINITION   Therefore , we propose them to attend to another session in order to dig these ideas and identify   areas of improvement .   For this second session , we used mind mapping tool with a paperboard and stickers to work as a   group on those areas of improvement on each finding identified :    1 . DIGITALIZATION , 2 . SPEED , 3 . UX / DOCUMENTATION and 4 . ELIGIBILITY ANSWER   The group really “ played the game ” and suggested many ideas that we wrapped - up of the end of   the session and that have been driving the design of our offer    = > an offer 100 % Digital which allows with the minimum of info/ documentation provided by the   client to get a credit in a fast and seamless way . 

 4 . Insight   What I learnt from this project phase is the following : 

 1 . Customer ’s voice is most important than your own beliefs and convictions   2 . It helps to identity areas of improvements which you would not have thought of ( e.g. ask for 

 less documents than traditional banks , providing quickly a positive answer is more important   than sending quickly the funds to the clients … ) 

 3 . It comforts you in the direction you are taking to build your product   4 . It is key to work with a small group in order to really identify and dig ideas/ suggestions   5 . It is very powerful to use visualization tool in order to foster ideas generation and allow 

 everyone to participate/ express themselves 

 5 . Approach     If I had to redo it , I would have used the journey mapping tool to co - construct our onboarding   process / user screens with potential customers .   Indeed , and after those two sessions , we built our MVP internally within our project team and ,   once live , we had it tested with real customers .   I guess this would have allowed us to limit the number of product evolutions , iterations with our   Dev team and get a better product faster !
### Output: 