MIND MAPPING 

 Challenge 

 I am a member of marketing team of my organisation and we are primarily one of the major 

 dealers of smart phone and mobile accessories . Our challenge is to improve sales as earlier it 

 was good . We have to identify the probable reasons regarding the sales decline . The project 

 scope includes competitors , various brands , pricing strategy , etc . We have a good team of 

 eight ( 08 ) salesmen responsible for sales and distribution of different brands of smart phone 

 and mobile accessories at district , state , and national level . 

 Selection 

 Our team has already gone through 10 different tools of Design Thinking , so we are ready to 

 adopt Mind Mapping tool for addressing the challenge mentioned above . Broadly speaking , 

 the Mind mapping is an experiential tool which will bring creative ideas from all the team 

 members to solve the challenge . 

 Application : 

 Initially , we have arranged a group activity i.e. brainstorming . We invited all the salesmen 

 and other team members of marketing department . The aim of this session was to identify 

 different factors regarding the sales decline . 

 In the second stage , we filtered all the factors / reasons identified through brainstorming with 

 the help of strategic marketing team . The team concluded best fitted reasons for the 

 challenge mentioned above . 

 Later , each member of the strategic marketing team gave a deep thought and decided to 

 conduct a customer survey to validate the identified factors . The survey was including 

 various questions related to brand preference , price affordability , features , VAS , etc . and 

 conducted within 15 days time duration . 

 Insight 

 By applying the Mind Mapping , it was found that the customer ’s view were 80 % common 

 with the factors identified during brainstorming activity . It also resulted in change of 

 preferences as major factor for the sales decline . It is found from the survey data analysis 

 that most of the customers have started preferring the new smartphones and related 

 accessories , interested to switch more frequently and found price affordability as a main 

 factor . 

 Approach 

 Given that our team has already gone through 10 tools of Design Thinking and at this stage , 

 feels Mind Mapping as best appropriate tools for the challenge . The team needs to review 

 the insights and should come with more compelling solution for rollout . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: MIND MAPPING 

 Challenge 

 I am a member of marketing team of my organisation and we are primarily one of the major 

 dealers of smart phone and mobile accessories . Our challenge is to improve sales as earlier it 

 was good . We have to identify the probable reasons regarding the sales decline . The project 

 scope includes competitors , various brands , pricing strategy , etc . We have a good team of 

 eight ( 08 ) salesmen responsible for sales and distribution of different brands of smart phone 

 and mobile accessories at district , state , and national level . 

 Selection 

 Our team has already gone through 10 different tools of Design Thinking , so we are ready to 

 adopt Mind Mapping tool for addressing the challenge mentioned above . Broadly speaking , 

 the Mind mapping is an experiential tool which will bring creative ideas from all the team 

 members to solve the challenge . 

 Application : 

 Initially , we have arranged a group activity i.e. brainstorming . We invited all the salesmen 

 and other team members of marketing department . The aim of this session was to identify 

 different factors regarding the sales decline . 

 In the second stage , we filtered all the factors / reasons identified through brainstorming with 

 the help of strategic marketing team . The team concluded best fitted reasons for the 

 challenge mentioned above . 

 Later , each member of the strategic marketing team gave a deep thought and decided to 

 conduct a customer survey to validate the identified factors . The survey was including 

 various questions related to brand preference , price affordability , features , VAS , etc . and 

 conducted within 15 days time duration . 

 Insight 

 By applying the Mind Mapping , it was found that the customer ’s view were 80 % common 

 with the factors identified during brainstorming activity . It also resulted in change of 

 preferences as major factor for the sales decline . It is found from the survey data analysis 

 that most of the customers have started preferring the new smartphones and related 

 accessories , interested to switch more frequently and found price affordability as a main 

 factor . 

 Approach 

 Given that our team has already gone through 10 tools of Design Thinking and at this stage , 

 feels Mind Mapping as best appropriate tools for the challenge . The team needs to review 

 the insights and should come with more compelling solution for rollout .
### Output: 