Reflection Assignment – Storytelling 

 Challenge 

 I work at the Marketing division of an established FMCG company . Most of the products had   been doing good , but there was this one line of personal care products that was n’t performing   well since the past few months . I proposed to change the pitch of our product in terms of its   contextual relevance to our target audience , but the higher management people were not on   board with this new idea . 

 Selection of Tool 

 I wanted the higher management people to understand my idea from the view point of the   customer . Hence in order for them to understand the buyer ’s journey , I chose Storytelling Tool .   With the help of this tool , I would be able to sequentially take through each of the consumer   touchpoints in the form of a compelling story with a narrative . Designers create personas to   represent target users and add conflict to stories that reflect their user journeys and problems .   Crafting stories , designers can better understand what users want from a solution . Having a   story throughout your project means marketing the design at the end of the design process is   also straightforward , as you already know exactly which story to tell to show how your product   provides value . 

 Application 

 I weaved a storyline around the personal care line of products which we were trying to push . I   used storytelling in the form of a video representation stating everything right from how the   consumer ’s needs are created , where does he go for finding products , what our competitors   have been doing and then finally how we , with the help of advertising and positive Brand   Association can pitch our product ’s storyline and USP to our customers . Storytelling helps   explain the interconnections among people in situations and settings , teaching broad lessons   that engage real human beings . Listening engages people ; and   empathy is an essential and   fundamental component in the process . The higher management loved this approach and were   on board with the idea . 

 Insight 

 Stories generate questions and questions expand the breadth and depth of stories , leading to   lots of innovative thoughts and ideas . Storytelling becomes an important tool for feedback ,   which is the basis of the iterative process of prototyping that lead to solutions . In my case ,   Storytelling tool enabled me to effectively communicate my ideas to my senior management   people who were rather closed in their approach but understood it with the help of storytelling   and visualization . Stories and prototypes are intertwined , explaining and repositioning 

 experiences through a multitude of potential interpretations , which allow researchers   to test new solutions before committing exclusively to a particular policy , program , or service .   The design thinking process ensures the user evolvement in every stage to build a user - centred   solution . Therefore , the storytelling is used throughout the design process , yet there is a   different usage goal in each phase . Generally , the storytelling can be used as three pair phases ;   problem framing , solution framing , and solution implementation . 

 Approach 

 I was able to receive the required results this time using Storytelling tool , however I would also   like to use tools such as Visualization and Mind Mapping in my future pitches . It is about taking   a disciplined , objective and methodical approach to solving a design problem : clearly defining   the challenge , creating multiple solutions , picking the best and executing . In my opinion , an   ideal approach would be the combination of all the design thinking tools where each one can   borrow ideas and concepts from the other and work in collaboration leading to new and   innovative solutions and perspectives . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection Assignment – Storytelling 

 Challenge 

 I work at the Marketing division of an established FMCG company . Most of the products had   been doing good , but there was this one line of personal care products that was n’t performing   well since the past few months . I proposed to change the pitch of our product in terms of its   contextual relevance to our target audience , but the higher management people were not on   board with this new idea . 

 Selection of Tool 

 I wanted the higher management people to understand my idea from the view point of the   customer . Hence in order for them to understand the buyer ’s journey , I chose Storytelling Tool .   With the help of this tool , I would be able to sequentially take through each of the consumer   touchpoints in the form of a compelling story with a narrative . Designers create personas to   represent target users and add conflict to stories that reflect their user journeys and problems .   Crafting stories , designers can better understand what users want from a solution . Having a   story throughout your project means marketing the design at the end of the design process is   also straightforward , as you already know exactly which story to tell to show how your product   provides value . 

 Application 

 I weaved a storyline around the personal care line of products which we were trying to push . I   used storytelling in the form of a video representation stating everything right from how the   consumer ’s needs are created , where does he go for finding products , what our competitors   have been doing and then finally how we , with the help of advertising and positive Brand   Association can pitch our product ’s storyline and USP to our customers . Storytelling helps   explain the interconnections among people in situations and settings , teaching broad lessons   that engage real human beings . Listening engages people ; and   empathy is an essential and   fundamental component in the process . The higher management loved this approach and were   on board with the idea . 

 Insight 

 Stories generate questions and questions expand the breadth and depth of stories , leading to   lots of innovative thoughts and ideas . Storytelling becomes an important tool for feedback ,   which is the basis of the iterative process of prototyping that lead to solutions . In my case ,   Storytelling tool enabled me to effectively communicate my ideas to my senior management   people who were rather closed in their approach but understood it with the help of storytelling   and visualization . Stories and prototypes are intertwined , explaining and repositioning 

 experiences through a multitude of potential interpretations , which allow researchers   to test new solutions before committing exclusively to a particular policy , program , or service .   The design thinking process ensures the user evolvement in every stage to build a user - centred   solution . Therefore , the storytelling is used throughout the design process , yet there is a   different usage goal in each phase . Generally , the storytelling can be used as three pair phases ;   problem framing , solution framing , and solution implementation . 

 Approach 

 I was able to receive the required results this time using Storytelling tool , however I would also   like to use tools such as Visualization and Mind Mapping in my future pitches . It is about taking   a disciplined , objective and methodical approach to solving a design problem : clearly defining   the challenge , creating multiple solutions , picking the best and executing . In my opinion , an   ideal approach would be the combination of all the design thinking tools where each one can   borrow ideas and concepts from the other and work in collaboration leading to new and   innovative solutions and perspectives .
### Output: 