Reflection : Implementing Learning Launch 

 Challenge : 

 I am a member of the Marketing team at my company and our challenge is to increase our client ´   purchase transactions in our recent mobile application , which will allow us to increase our   revenue . In addition to our area , this project involves the IT team , who provide us with the   implementation and follow - up service . The project consists of a team of 7 people ( including IT ) ,   with a limited budget and with a maximum time of 45 days to achieve an increase in sales volume   of 30 % through our app . We will focus on knowing our clients , their main transactions and   difficulties in using our app . 

 Selection : 

 We decided to use the learning launch tool since it is more adapted to our challenge , which   involves identifying the client 's key assumptions , experimenting and testing our hypothesis in a   short period of time . 

 Application : 

 In the first stage of the learning launch , we focused on our clients who have our app downloaded   on their smartphone and their frequency of use . Then , we analyzed the most frequent   transactions made through the app . It should be noted that the app had been launched on the   market for 3 months . We wanted to validate if our app was intuitive and friendly . 

 In the first week of work we verified that our app was not very attractive to our customers since   it took a long time to execute a purchase transaction and the menu of options was limited and   not very intuitive . Starting from the second week , the marketing team together with IT made   some changes in the " front " of the option menu that allowed reducing the steps to complete a   purchase transaction and also enable online chat to solve customer queries . 

 After the analysis of the most frequent transactions , the app could offer additional products to   the one being purchased ( push offer of products ) , which would allow offering not only a product   but a " kit " of products to our clients . We complemented these actions with offers that were   attractive to him . 

 At the end of the third week , we relaunched an improved version of the app along with short   explanatory tutorials on different social networks ( Facebook , Twitter and Instagram ) and with   raffles and prizes for those who use the app . 

 Insight 

 The application of the learning launch tool allowed us to identify and design the plan that led us   to test our assumptions . To do this , we made a series of changes to the app , seeking to capture   more sales transactions and improve the customer experience . Our real results were close to   the objective , during the following 3 weeks the use of our app increased by 30 % and the sales   transactions made by 25 % . After implementation , we carry out surveys to our clients on their   experience of using our app and their feedback allowed us to continue improving it along with   the offer of our products . 

 Approach 

 The Marketing team continues exploring this tool , as it was successful during its first   implementation . Our main focus is on the digital channel and this tool will allow us to quickly   adapt to changes in customer behavior . Finally , it becomes important when analyzing new   businesses with interdisciplinary teams looking for group thinking that mitigates the risk of   confirmation bias . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection : Implementing Learning Launch 

 Challenge : 

 I am a member of the Marketing team at my company and our challenge is to increase our client ´   purchase transactions in our recent mobile application , which will allow us to increase our   revenue . In addition to our area , this project involves the IT team , who provide us with the   implementation and follow - up service . The project consists of a team of 7 people ( including IT ) ,   with a limited budget and with a maximum time of 45 days to achieve an increase in sales volume   of 30 % through our app . We will focus on knowing our clients , their main transactions and   difficulties in using our app . 

 Selection : 

 We decided to use the learning launch tool since it is more adapted to our challenge , which   involves identifying the client 's key assumptions , experimenting and testing our hypothesis in a   short period of time . 

 Application : 

 In the first stage of the learning launch , we focused on our clients who have our app downloaded   on their smartphone and their frequency of use . Then , we analyzed the most frequent   transactions made through the app . It should be noted that the app had been launched on the   market for 3 months . We wanted to validate if our app was intuitive and friendly . 

 In the first week of work we verified that our app was not very attractive to our customers since   it took a long time to execute a purchase transaction and the menu of options was limited and   not very intuitive . Starting from the second week , the marketing team together with IT made   some changes in the " front " of the option menu that allowed reducing the steps to complete a   purchase transaction and also enable online chat to solve customer queries . 

 After the analysis of the most frequent transactions , the app could offer additional products to   the one being purchased ( push offer of products ) , which would allow offering not only a product   but a " kit " of products to our clients . We complemented these actions with offers that were   attractive to him . 

 At the end of the third week , we relaunched an improved version of the app along with short   explanatory tutorials on different social networks ( Facebook , Twitter and Instagram ) and with   raffles and prizes for those who use the app . 

 Insight 

 The application of the learning launch tool allowed us to identify and design the plan that led us   to test our assumptions . To do this , we made a series of changes to the app , seeking to capture   more sales transactions and improve the customer experience . Our real results were close to   the objective , during the following 3 weeks the use of our app increased by 30 % and the sales   transactions made by 25 % . After implementation , we carry out surveys to our clients on their   experience of using our app and their feedback allowed us to continue improving it along with   the offer of our products . 

 Approach 

 The Marketing team continues exploring this tool , as it was successful during its first   implementation . Our main focus is on the digital channel and this tool will allow us to quickly   adapt to changes in customer behavior . Finally , it becomes important when analyzing new   businesses with interdisciplinary teams looking for group thinking that mitigates the risk of   confirmation bias .
### Output: 