1 . Challenge : Describe your challenge , including all relevant information . 

 MAIN TOPIC . 

 From being a cost to the company , to becoming a solid and profitable business unit . 

 • VISUALIZATION 

 At present I am working for a transnational company , in the management and control area , since I   entered the company I realized the great business opportunity that my work area represents , it   reduces the risk of losing money in The negotiations carried out by the company , we monitor and   safeguard the contracts that the company operates , unfortunately our work is very exhausting due   to the lack of innovation and systems that can help and facilitate the control and management of   international logistics contracts , today in the world Disruption is a very popular word , and it plays an   important role in the implementation of technology at any business scale , the great challenge that it   represents , the change in cost , to a solid and profitable business unit , part of change culture and   thinking from conservative to innovative . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and 

 why you selected it for your challenge -- including any appropriate video lecture   references ) . 

 We are a business unit with a conservative culture that seeks to innovate in the management and   control of international logistics contrasts , the visualization of the transition from representing a cost   for the company to being a solid and profitable business unit , is what will shape our path , to success ,   this will create the main bases of the actions to be taken to carry out a change of culture . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what 

 you did and how the tool was applied effectively or ineffectively ) . 

 I held a conference with my work team , to look for the strongest points of our work and how to   market it , which resulted in a great initiative by the group to make a change as soon as possible , we   detected 4 important areas of services that we can lend . 

 • ECONOMY OF SCALE . 

 • CONTRACT AUDIT . 

 • OPERATIONAL ANALYSIS . 

 • IMPLEMENTATION OF THE PROCESS . 

 With these 4 points , my team found a strong opportunity in the development of computer tools ,   which allows us to eliminate all manual processes , and create free time for the attention of   companies with the same problem , to minimize their losses . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about   design thinking more broadly ) . 

 Applying the visualization tool , many skeptical people emerged about the services that we could   market in our area of work , which led us to better direct our business vision and find the key services   to start our business unit . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why . 

 The other tool that we could use to carry out the vision is an idea map that will help us to visualize   the current process and where we want to go in a period of time , this individually in the team , so   that the opinions of a team member affect the analysis of the group in general , collect these ideas   and consolidate them in a mental map , after that , hold a dynamic meeting of why each of the   processes to automate and the services to be marketed may not work . 

 This analysis has given us a vision of how we can transform our conservative work area into a   business unit that innovates and creates solid and attractive businesses for our company . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge : Describe your challenge , including all relevant information . 

 MAIN TOPIC . 

 From being a cost to the company , to becoming a solid and profitable business unit . 

 • VISUALIZATION 

 At present I am working for a transnational company , in the management and control area , since I   entered the company I realized the great business opportunity that my work area represents , it   reduces the risk of losing money in The negotiations carried out by the company , we monitor and   safeguard the contracts that the company operates , unfortunately our work is very exhausting due   to the lack of innovation and systems that can help and facilitate the control and management of   international logistics contracts , today in the world Disruption is a very popular word , and it plays an   important role in the implementation of technology at any business scale , the great challenge that it   represents , the change in cost , to a solid and profitable business unit , part of change culture and   thinking from conservative to innovative . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and 

 why you selected it for your challenge -- including any appropriate video lecture   references ) . 

 We are a business unit with a conservative culture that seeks to innovate in the management and   control of international logistics contrasts , the visualization of the transition from representing a cost   for the company to being a solid and profitable business unit , is what will shape our path , to success ,   this will create the main bases of the actions to be taken to carry out a change of culture . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what 

 you did and how the tool was applied effectively or ineffectively ) . 

 I held a conference with my work team , to look for the strongest points of our work and how to   market it , which resulted in a great initiative by the group to make a change as soon as possible , we   detected 4 important areas of services that we can lend . 

 • ECONOMY OF SCALE . 

 • CONTRACT AUDIT . 

 • OPERATIONAL ANALYSIS . 

 • IMPLEMENTATION OF THE PROCESS . 

 With these 4 points , my team found a strong opportunity in the development of computer tools ,   which allows us to eliminate all manual processes , and create free time for the attention of   companies with the same problem , to minimize their losses . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about   design thinking more broadly ) . 

 Applying the visualization tool , many skeptical people emerged about the services that we could   market in our area of work , which led us to better direct our business vision and find the key services   to start our business unit . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why . 

 The other tool that we could use to carry out the vision is an idea map that will help us to visualize   the current process and where we want to go in a period of time , this individually in the team , so   that the opinions of a team member affect the analysis of the group in general , collect these ideas   and consolidate them in a mental map , after that , hold a dynamic meeting of why each of the   processes to automate and the services to be marketed may not work . 

 This analysis has given us a vision of how we can transform our conservative work area into a   business unit that innovates and creates solid and attractive businesses for our company .
### Output: 