Classification : Private 

 Reflection – Mind Mapping 

 Challenge : 

 I am a Product Owner working for a large financial services company . My challenge was to   supplement our existing proposition for a student audience by identifying new and innovative   concepts that would help them to improve their ‘ financial fitness ’ . The project scope incorporated   members from my own team ( an internal innovation function ) and colleagues from our retail team   who have overall responsibility for the student market . The project should incorporate ‘ New Ways of   Working ( a design thinking approach , in this instance ) and was charged with not impacting core   systems so as to ensure speed of delivery and an lean approach . We will focus on uncovering   student problem areas , or needs , in relation to student finances in order to create a solution(s ) that   will address their needs and achieve our goal of helping them to become ‘ financially fit ’ . 

 Selection : 

 Having religiously followed the process set out in “ Designing for Growth : A design toolkit for   Managers ” by Patrizia Valdez , our core team were ready to adopt the Mind Mapping tool in order to   showcase the wide array of data we had captured on our audience and subject area to key   stakeholders . As highlighted in the week 3 video ‘ Mind Mapping Tool ’ , Mind mapping is the process   of identifying themes or patterns in the large amount of data that you have captured up to that   point . These insights then form the foundation of the subsequent ideation and concept   development stages of the design thinking process . 

 We wanted to do this for two reasons :    ( i ) To gain stakeholder buy - in for the process we were following . By inviting stakeholders to explore   our insight with us , they were effectively joining our team and making an emotional investment in   the work we were undertaking .    ( ii ) To get a fresh perspective on the insight we had captured from subject matter experts , senior   decision makers , and ‘ sceptics ’ who could develop our thinking and challenge any assumptions we   had made . 

 Application : 

 Our Mind Map consisted of the following assets : 

    Interview analysis which highlighted emotional highs and lows of each interviewee , 

    personas which had been created using psychographic trends extracted from our interviews , 

    a customer journey map which plotted the user journey for each persona , 

    relevant items of secondary research in relation to our audience and the wider market 

 Each of the aforementioned assets were displayed on the walls of a large meeting room in a logical   order . This became our art gallery . Stakeholders were divided into small groups and given tours of   the gallery by core team members before being allowed to walk round on their own and consume   the insights at their own pace , noting on post - its anything that interested them or piqued their   attention . On completion , each individual then categorised , or clustered , their own observations into   themes before being invited to share their individually observed themes with the wider group . Soon 

 Classification : Private 

 consistencies and patterns began to emerge and connections were able to be made between   themes and clusters . 

 By the end of the mind mapping process we had arrived at a common understanding of the   research , the emergent themes , how we might want to approach the problem we were solving and   the beginnings of some great ideas ! This exercise enabled us to confidently define our design   criteria . Perhaps as importantly , by involving key stakeholders in the process we had ensured that   they were fully bought into and invested in what we were hoping to achieve . 

 Insight : 

 The mind mapping tool helped us to identify some key insights that would heavily influence the   subsequent stages of brainstorming and concept development and , ultimately , informed the   solutions that we would test with customers . Specifically , we identified from mind mapping the   following : 

 Parental influence and involvement in a student ’s finances heavily influenced the student ’s spending   behaviour and likelihood to accrue debt . 

 Prior to this ‘ lightbulb moment ’ we had been focusing solely on the individual student . By   uncovering the role of the parent in the dynamic we added a whole new dimension to our thinking   and unlocked a previously untapped area for ideation and brainstorming . This enabled us to come   up with solutions that harnessed the parental influence to the benefit of the student . 

 Approach : 

 The mind mapping tool worked really well for getting ‘ business ’ stakeholders onside . Next time I   would consider inviting ‘ technical ’ stakeholders to the party to ensure that we were considering any   technical limitations upfront . Equally , it would be useful to get our technical stakeholders buy - in   early on in the process so that they are advocates for our solution if and when we need their support   further down the line during inevitable prioritisation discussions . Working in a big organisation like   mine , there are multiple projects competing for a finite amount of technical resource at any one   time . Therefore , by immersing our technical colleagues in the process at this early stage , they will   hopefully become advocates for the initiative . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Classification : Private 

 Reflection – Mind Mapping 

 Challenge : 

 I am a Product Owner working for a large financial services company . My challenge was to   supplement our existing proposition for a student audience by identifying new and innovative   concepts that would help them to improve their ‘ financial fitness ’ . The project scope incorporated   members from my own team ( an internal innovation function ) and colleagues from our retail team   who have overall responsibility for the student market . The project should incorporate ‘ New Ways of   Working ( a design thinking approach , in this instance ) and was charged with not impacting core   systems so as to ensure speed of delivery and an lean approach . We will focus on uncovering   student problem areas , or needs , in relation to student finances in order to create a solution(s ) that   will address their needs and achieve our goal of helping them to become ‘ financially fit ’ . 

 Selection : 

 Having religiously followed the process set out in “ Designing for Growth : A design toolkit for   Managers ” by Patrizia Valdez , our core team were ready to adopt the Mind Mapping tool in order to   showcase the wide array of data we had captured on our audience and subject area to key   stakeholders . As highlighted in the week 3 video ‘ Mind Mapping Tool ’ , Mind mapping is the process   of identifying themes or patterns in the large amount of data that you have captured up to that   point . These insights then form the foundation of the subsequent ideation and concept   development stages of the design thinking process . 

 We wanted to do this for two reasons :    ( i ) To gain stakeholder buy - in for the process we were following . By inviting stakeholders to explore   our insight with us , they were effectively joining our team and making an emotional investment in   the work we were undertaking .    ( ii ) To get a fresh perspective on the insight we had captured from subject matter experts , senior   decision makers , and ‘ sceptics ’ who could develop our thinking and challenge any assumptions we   had made . 

 Application : 

 Our Mind Map consisted of the following assets : 

    Interview analysis which highlighted emotional highs and lows of each interviewee , 

    personas which had been created using psychographic trends extracted from our interviews , 

    a customer journey map which plotted the user journey for each persona , 

    relevant items of secondary research in relation to our audience and the wider market 

 Each of the aforementioned assets were displayed on the walls of a large meeting room in a logical   order . This became our art gallery . Stakeholders were divided into small groups and given tours of   the gallery by core team members before being allowed to walk round on their own and consume   the insights at their own pace , noting on post - its anything that interested them or piqued their   attention . On completion , each individual then categorised , or clustered , their own observations into   themes before being invited to share their individually observed themes with the wider group . Soon 

 Classification : Private 

 consistencies and patterns began to emerge and connections were able to be made between   themes and clusters . 

 By the end of the mind mapping process we had arrived at a common understanding of the   research , the emergent themes , how we might want to approach the problem we were solving and   the beginnings of some great ideas ! This exercise enabled us to confidently define our design   criteria . Perhaps as importantly , by involving key stakeholders in the process we had ensured that   they were fully bought into and invested in what we were hoping to achieve . 

 Insight : 

 The mind mapping tool helped us to identify some key insights that would heavily influence the   subsequent stages of brainstorming and concept development and , ultimately , informed the   solutions that we would test with customers . Specifically , we identified from mind mapping the   following : 

 Parental influence and involvement in a student ’s finances heavily influenced the student ’s spending   behaviour and likelihood to accrue debt . 

 Prior to this ‘ lightbulb moment ’ we had been focusing solely on the individual student . By   uncovering the role of the parent in the dynamic we added a whole new dimension to our thinking   and unlocked a previously untapped area for ideation and brainstorming . This enabled us to come   up with solutions that harnessed the parental influence to the benefit of the student . 

 Approach : 

 The mind mapping tool worked really well for getting ‘ business ’ stakeholders onside . Next time I   would consider inviting ‘ technical ’ stakeholders to the party to ensure that we were considering any   technical limitations upfront . Equally , it would be useful to get our technical stakeholders buy - in   early on in the process so that they are advocates for our solution if and when we need their support   further down the line during inevitable prioritisation discussions . Working in a big organisation like   mine , there are multiple projects competing for a finite amount of technical resource at any one   time . Therefore , by immersing our technical colleagues in the process at this early stage , they will   hopefully become advocates for the initiative .
### Output: 