Reflection – Learning Launch 

 Challenge 

 I am a consultant in new ventures and innovation strategy and my task is to assist companies in their   innovation process . One of my project has concerned a Real Estate company willing to integrate its offer   with innovative services . The company established a partnership with a Tech company to develop a highly   sophisticated IoT solution to manage lighting , temperature , ventilation and several domestic appliances .   Thus , the tenants could monitor and control their devices through their smartphone or with voice   commands . However , the majority of its tenants did n’t want to buy the IoT solution .    Therefore , the Real Estate company engaged me and my team to understand what did n't work in the launch   and to prototype a new solution . 

 Selection 

 Our team went through several design thing activities and tools . We have exploited interview and   ethnographic research to understand the tenants ’ needs and their preferences . We discovered that the IoT   solution developed was too sophisticated and hard to use for the main target of the Real Estate company .   The customer co - creation process allowed us to identify the integration of a touch screen display as a way   to simplify the use of the IoT solution . Finally , we tested our solutions through the learning launch . Jeanne   Liedtka and Tim Ogilvie define the learning launch as a tool that enables to create an affordable experiment   that lets customers experience the new solution , to test key assumption with market data . In other words ,   the learning launch is a tool designed for quickly test a prototype . The purpose is to learn and then improve . 

 Application 

 Our first learning launch focused on testing user experience and user interface . In particular , we wanted to   see if the touch screen display was intuitive and easy to navigate . We have set up a house in which we have   integrated the new solution and we let a group of tenants experience it . We observed how they moved   around the house interacting with the technology and we questioned them on the problems they   encountered using it . Specifically , we were looking for discomfirming data that would prevent some of the   potetial customer to buy the IoT solution .   Based on the feedback received during the first learning launch , we have optimized the IoT solution .    We have further simplified the menu in order to offer a quick access to the various functions and we have   included a virtual “ navigation ” of the house to manage the automations . In addition , we have also given   greater prominence to the section that indicates the expenses as the economic saving is the main reason for   purchasing IoT solutions .    After having made these changes , we performed a second learning launch . During the second learning   launch , we noticed that tenants interacted easily with the technology and we perceived their satisfaction .   Indeed , we collected a lot of positive feedback as well as requests for the purchase of this IoT solution . When   the Real Estate company ’s executives saw the results , they decided they did n’t need further pilots for   learning launch and they elected to scale the new solution immediately . 

 Insight 

 By applying the learning launch tool , our team was able to design launches to test its assumptions . Our   assumption , generated by asking the what - if question , was that the tenants would have been more likely to 

 buy the IoT solution if it had been integrated with a touch screen display . The learning launch is a tool   exploited to reply at the what - works question and to define the boundary conditions . In other words , we   investigated under which conditions our idea would have been a good idea . The test proved that our   assumption was true and that the display would have actually simplified the use of the technology . So , we   tested and refined the prototype until we reached a solution that satisfies the potential customers .    This process allow us to minimize the cost of conducting experiments by working in a fast feedback   environment . Collecting the opinions of the potential customers allows us to identify the solution ’s   weaknesses and to improve it . In fact , the mantra of the learning launch approach is “ fail early to succeed   sooner ” . 

 Approach 

 Given that our team already gone through several design thinking activities and tools , the learning launch   seemed to us an appropriate tool to pursue the innovation process of the Real Estate company . After two   learning launch , the client was satisfied by the results and proceeded to the official launch .    We will use the learning launch also with other clients as it has proved to be an effective tool for   understanding customers ’ needs and their preferences . In fact , customers ' opinions are traditionally   listened after the launch , which makes more difficult and expensive to make changes to the product .   Instead , the learning launch allows activating an iterative process in which the solution is tested and   optimized based on customer feedbacks before the launch , enabling companies to save time and money . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge 

 I am a consultant in new ventures and innovation strategy and my task is to assist companies in their   innovation process . One of my project has concerned a Real Estate company willing to integrate its offer   with innovative services . The company established a partnership with a Tech company to develop a highly   sophisticated IoT solution to manage lighting , temperature , ventilation and several domestic appliances .   Thus , the tenants could monitor and control their devices through their smartphone or with voice   commands . However , the majority of its tenants did n’t want to buy the IoT solution .    Therefore , the Real Estate company engaged me and my team to understand what did n't work in the launch   and to prototype a new solution . 

 Selection 

 Our team went through several design thing activities and tools . We have exploited interview and   ethnographic research to understand the tenants ’ needs and their preferences . We discovered that the IoT   solution developed was too sophisticated and hard to use for the main target of the Real Estate company .   The customer co - creation process allowed us to identify the integration of a touch screen display as a way   to simplify the use of the IoT solution . Finally , we tested our solutions through the learning launch . Jeanne   Liedtka and Tim Ogilvie define the learning launch as a tool that enables to create an affordable experiment   that lets customers experience the new solution , to test key assumption with market data . In other words ,   the learning launch is a tool designed for quickly test a prototype . The purpose is to learn and then improve . 

 Application 

 Our first learning launch focused on testing user experience and user interface . In particular , we wanted to   see if the touch screen display was intuitive and easy to navigate . We have set up a house in which we have   integrated the new solution and we let a group of tenants experience it . We observed how they moved   around the house interacting with the technology and we questioned them on the problems they   encountered using it . Specifically , we were looking for discomfirming data that would prevent some of the   potetial customer to buy the IoT solution .   Based on the feedback received during the first learning launch , we have optimized the IoT solution .    We have further simplified the menu in order to offer a quick access to the various functions and we have   included a virtual “ navigation ” of the house to manage the automations . In addition , we have also given   greater prominence to the section that indicates the expenses as the economic saving is the main reason for   purchasing IoT solutions .    After having made these changes , we performed a second learning launch . During the second learning   launch , we noticed that tenants interacted easily with the technology and we perceived their satisfaction .   Indeed , we collected a lot of positive feedback as well as requests for the purchase of this IoT solution . When   the Real Estate company ’s executives saw the results , they decided they did n’t need further pilots for   learning launch and they elected to scale the new solution immediately . 

 Insight 

 By applying the learning launch tool , our team was able to design launches to test its assumptions . Our   assumption , generated by asking the what - if question , was that the tenants would have been more likely to 

 buy the IoT solution if it had been integrated with a touch screen display . The learning launch is a tool   exploited to reply at the what - works question and to define the boundary conditions . In other words , we   investigated under which conditions our idea would have been a good idea . The test proved that our   assumption was true and that the display would have actually simplified the use of the technology . So , we   tested and refined the prototype until we reached a solution that satisfies the potential customers .    This process allow us to minimize the cost of conducting experiments by working in a fast feedback   environment . Collecting the opinions of the potential customers allows us to identify the solution ’s   weaknesses and to improve it . In fact , the mantra of the learning launch approach is “ fail early to succeed   sooner ” . 

 Approach 

 Given that our team already gone through several design thinking activities and tools , the learning launch   seemed to us an appropriate tool to pursue the innovation process of the Real Estate company . After two   learning launch , the client was satisfied by the results and proceeded to the official launch .    We will use the learning launch also with other clients as it has proved to be an effective tool for   understanding customers ’ needs and their preferences . In fact , customers ' opinions are traditionally   listened after the launch , which makes more difficult and expensive to make changes to the product .   Instead , the learning launch allows activating an iterative process in which the solution is tested and   optimized based on customer feedbacks before the launch , enabling companies to save time and money .
### Output: 