STORY TELLING 

 1 . Challenge : 

 Storytelling is in the heart of our DNA as a human being , it helps us connect events is a   holistic experience through time . This unique nature of stories makes it one of the   essential tools during the design process of both products and services . What does   happen when asking consumers about using a product ? They usually start to tell about   their experience in the form of a story . They describe the events they went through and   the lessons that they faced at each stage . As a designer , I used to find this method an   interesting one to learn about the consumer experience and then reflect it into an   outcome solution of the design process . There is nothing better than hearing about the   product from the mouth of the consumers or see then use in real life . 

 2 . Selection : 

 Storytelling in the design process can be implemented using various techniques and   methods such as the following : 

 Digital and Visual storytelling , Scenario generation ; Storyboarding ; Plays ; Animation ;   Talk and images . 

 3 . Application : 

 Problem Framing   This stage comes early in the design process . It aims to explore the problem to build an   accurate understanding of the main issue that needs to be solved . In the problem   framing stage , the storytelling can be used in this explorative initiative . It helps the   design team to engage with the user to define the problem using a qualitative data from   the consumers .     Multiple storytelling sessions can be held with the consumers who meet with the   persona characteristics . Then , the data can be collected and analysed to build a   generalised idea about the problem . The advantage of using the storytelling tool is that   it helps to create empathy with the problem as the consumers tell their stories from their   own perspective describing their pain points in the process . It helps to build a persona   empathy map about the consumers ’ feelings and experience .     Solution Framing   In the solution definition and prototyping stages , the design team would number of   potential solutions that need to be tested and evaluated to understand which is the best   solution from the user perspective . In this stage , the storytelling can be used again in this   stage but with a different purpose . In this case , the team tries to understand which   solution is the most appropriate for the consumer . The storytelling can be used in this   part of the design process to build a two communication with the consumer to validate   the efficiency of the solution . In the prototyping stage , storytelling plays an even more   critical role as the consumers can use the solution and provide feedback to the design   team . The team will be able to observe how the consumers use the prototype solution   and build a realistic understanding of the suggested solutions . 

 4 . Insight : 

 One of the practical features of the design thinking process is the ability to get   consumer feedback about the product or the service to improve the product in the   future . Here , the storytelling can be used to explore how the final product is used in real   life and how consumers interact with it in their everyday life . The information collected   from the feedback sessions are usually used to improve the future versions of the   product . Figure 2 above shows when the storytelling can be applied during the design   process based on two commonly used models ; the Double Diamond by the Design   Council and the IDEO Design Thinking Process . 

 While the storytelling can be used in different stages of the design process as above , it is   a suitable tool to collected personalised experiences from the consumers . It may be   hard to build a generalised data based on it because of the different nature of each   consumer ’s story , but I believe this is one of the strengths of the tool . It helps us to   understand the empathic experience that the users face when using a product or a   service . This unique strength point can be valuable for the design thinking process   especially when it targets specific problems such as medical interventions or   personalised use cases . 

 In sum , the storytelling is a powerful communication tool that enables us as a human   being to understand more about our emotional experiences . This makes it an effective   method to use during the design process . It can be used during the design thinking   process phases with a different goal in each stage . Storytelling can help us to gather   personalised emotional data about our consumer ’s experience which can be hard to   collect using other research methods such as the survey and consumer journey   mapping . 

 5 . Approach : 

 to understand the storytelling and how it is implemented in the design process , we   need to explore its different parts and how they are put into a unified component   called “ a story . ” Generally , every story has the following elements : 

 Domain ( What ) – This is where you define the problem or the topic that is addressed   inside the story . In the design process , it can be a consumer target such as booking a   medical appointment or refund an online purchase order . 

 Players ( Who ) – The players involved in the story or the people who are included in   the story . The leading player represents the demographic information that will be   used to build the persona engaged in the design process . The principal character   here is the consumer as the one who faces the experiences . Other players may   involve into the story such as the customer support or the employees who   communicate with consumers 

 Story flow ( How ) – Each story consists of three main phases ; beginning , middle , and   end . In each story , there is the central crisis or a problem that usually comes near   the middle stage . This is typically the problem targeted inside the design process .   However , there may be other obstacles or issues that come before the main event in   the story as highlighted in the below figure . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: STORY TELLING 

 1 . Challenge : 

 Storytelling is in the heart of our DNA as a human being , it helps us connect events is a   holistic experience through time . This unique nature of stories makes it one of the   essential tools during the design process of both products and services . What does   happen when asking consumers about using a product ? They usually start to tell about   their experience in the form of a story . They describe the events they went through and   the lessons that they faced at each stage . As a designer , I used to find this method an   interesting one to learn about the consumer experience and then reflect it into an   outcome solution of the design process . There is nothing better than hearing about the   product from the mouth of the consumers or see then use in real life . 

 2 . Selection : 

 Storytelling in the design process can be implemented using various techniques and   methods such as the following : 

 Digital and Visual storytelling , Scenario generation ; Storyboarding ; Plays ; Animation ;   Talk and images . 

 3 . Application : 

 Problem Framing   This stage comes early in the design process . It aims to explore the problem to build an   accurate understanding of the main issue that needs to be solved . In the problem   framing stage , the storytelling can be used in this explorative initiative . It helps the   design team to engage with the user to define the problem using a qualitative data from   the consumers .     Multiple storytelling sessions can be held with the consumers who meet with the   persona characteristics . Then , the data can be collected and analysed to build a   generalised idea about the problem . The advantage of using the storytelling tool is that   it helps to create empathy with the problem as the consumers tell their stories from their   own perspective describing their pain points in the process . It helps to build a persona   empathy map about the consumers ’ feelings and experience .     Solution Framing   In the solution definition and prototyping stages , the design team would number of   potential solutions that need to be tested and evaluated to understand which is the best   solution from the user perspective . In this stage , the storytelling can be used again in this   stage but with a different purpose . In this case , the team tries to understand which   solution is the most appropriate for the consumer . The storytelling can be used in this   part of the design process to build a two communication with the consumer to validate   the efficiency of the solution . In the prototyping stage , storytelling plays an even more   critical role as the consumers can use the solution and provide feedback to the design   team . The team will be able to observe how the consumers use the prototype solution   and build a realistic understanding of the suggested solutions . 

 4 . Insight : 

 One of the practical features of the design thinking process is the ability to get   consumer feedback about the product or the service to improve the product in the   future . Here , the storytelling can be used to explore how the final product is used in real   life and how consumers interact with it in their everyday life . The information collected   from the feedback sessions are usually used to improve the future versions of the   product . Figure 2 above shows when the storytelling can be applied during the design   process based on two commonly used models ; the Double Diamond by the Design   Council and the IDEO Design Thinking Process . 

 While the storytelling can be used in different stages of the design process as above , it is   a suitable tool to collected personalised experiences from the consumers . It may be   hard to build a generalised data based on it because of the different nature of each   consumer ’s story , but I believe this is one of the strengths of the tool . It helps us to   understand the empathic experience that the users face when using a product or a   service . This unique strength point can be valuable for the design thinking process   especially when it targets specific problems such as medical interventions or   personalised use cases . 

 In sum , the storytelling is a powerful communication tool that enables us as a human   being to understand more about our emotional experiences . This makes it an effective   method to use during the design process . It can be used during the design thinking   process phases with a different goal in each stage . Storytelling can help us to gather   personalised emotional data about our consumer ’s experience which can be hard to   collect using other research methods such as the survey and consumer journey   mapping . 

 5 . Approach : 

 to understand the storytelling and how it is implemented in the design process , we   need to explore its different parts and how they are put into a unified component   called “ a story . ” Generally , every story has the following elements : 

 Domain ( What ) – This is where you define the problem or the topic that is addressed   inside the story . In the design process , it can be a consumer target such as booking a   medical appointment or refund an online purchase order . 

 Players ( Who ) – The players involved in the story or the people who are included in   the story . The leading player represents the demographic information that will be   used to build the persona engaged in the design process . The principal character   here is the consumer as the one who faces the experiences . Other players may   involve into the story such as the customer support or the employees who   communicate with consumers 

 Story flow ( How ) – Each story consists of three main phases ; beginning , middle , and   end . In each story , there is the central crisis or a problem that usually comes near   the middle stage . This is typically the problem targeted inside the design process .   However , there may be other obstacles or issues that come before the main event in   the story as highlighted in the below figure .
### Output: 