Reflection 

 Challenge 

 Agriculture is the backbone of Africa and in my country Kenya it provides more than 51 % of its GDP .   This 

 is quite impressive . Unfortunately , the Farmers behind this impressive number still live in poverty 

 conditions . This is because lack information on where to get market for their products , they lack 

 information on market prices they must depend on exploitative middlemen who take advantage of   their 

 ignorance . There is also a long distribution chain that dilutes their revenue . 

 My challenge is to create a simple technology that can be easily accessed by farmers 

 considering that most of the farmers live in the rural areas with little access to internet services . 

 Selection 

 I am decided to use the learning launch tool . We believe this will help us design a simple 

 yet effective technology that our users can easily navigate . Working with some farmers we have   gone through several design thinking activities to come up with a go - to - market 

 prototype . Doing this activity has helped us in selecting the learning launch tool for our challenge .   This 

 tool will help us go through an iterating process that will improve on our solution . Working with the 

 prototype will help us experiment the idea with a larger group of farmers . 

 Application 

 Our first launch we focused on providing a mobile application that runs on a smartphone , with 

 incredible features like image capture , chat and location . This is to ensure we capture quality 

 information about farm products farmers would like to sell . Our focus was to observe how farmers 

 interact with the mobile platform . This process helped us understand our market , many farmers   liked 

 the idea behind the technology , however , most of them did not own a smartphone and they had   limited 

 or no internet services due to their rural geographical locations . Most farmers owned the simple   feature 

 phone that runs on Symbian operating system . After a lengthy observation on the farmers we   realized 

 we should have focused on human centered design instead of product centered design . We spent   the 

 next 3 days with both our marketing and IT teams together with the farmers to improve on the 

 technology to run on a feature phone . We worked through all possible solutions and we settled on 

 creating a USSD platform . 

 Our second launch was to release the new platform to a group of farmers to see how they will   interact 

 with it . Our focus was to observe to see if there were any gaps . Through this process it helped us 

 understand our market and what our users considered simple . After testing the second platform we   conducted interviews with the farmers who interacted with it to understand their experiences and   to 

 find out if this second prototype was easy to navigate . Our priority was to ensure that the farmers   could 

 use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process   we 

 got to improve our mobile application to meet user ’s expectation . It is through this process we   realized 

 that the farmers were more comfortable with the second mobile application . Moving forward our   business 

 will focus on human centered design to improve our product and services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a team to review the insight 

 gained from our first two launches and incorporate this insight into future launch designs as this is   the 

 most effective and ideal way of approaching and implementing solutions . Future launch designs   should 

 reflect insight gained , progress made , and come closer to a compelling solution ready for full roll   out . 

 Now that you have seen how to implement the design thinking learning launch tool you can try to   implement the other tools . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection 

 Challenge 

 Agriculture is the backbone of Africa and in my country Kenya it provides more than 51 % of its GDP .   This 

 is quite impressive . Unfortunately , the Farmers behind this impressive number still live in poverty 

 conditions . This is because lack information on where to get market for their products , they lack 

 information on market prices they must depend on exploitative middlemen who take advantage of   their 

 ignorance . There is also a long distribution chain that dilutes their revenue . 

 My challenge is to create a simple technology that can be easily accessed by farmers 

 considering that most of the farmers live in the rural areas with little access to internet services . 

 Selection 

 I am decided to use the learning launch tool . We believe this will help us design a simple 

 yet effective technology that our users can easily navigate . Working with some farmers we have   gone through several design thinking activities to come up with a go - to - market 

 prototype . Doing this activity has helped us in selecting the learning launch tool for our challenge .   This 

 tool will help us go through an iterating process that will improve on our solution . Working with the 

 prototype will help us experiment the idea with a larger group of farmers . 

 Application 

 Our first launch we focused on providing a mobile application that runs on a smartphone , with 

 incredible features like image capture , chat and location . This is to ensure we capture quality 

 information about farm products farmers would like to sell . Our focus was to observe how farmers 

 interact with the mobile platform . This process helped us understand our market , many farmers   liked 

 the idea behind the technology , however , most of them did not own a smartphone and they had   limited 

 or no internet services due to their rural geographical locations . Most farmers owned the simple   feature 

 phone that runs on Symbian operating system . After a lengthy observation on the farmers we   realized 

 we should have focused on human centered design instead of product centered design . We spent   the 

 next 3 days with both our marketing and IT teams together with the farmers to improve on the 

 technology to run on a feature phone . We worked through all possible solutions and we settled on 

 creating a USSD platform . 

 Our second launch was to release the new platform to a group of farmers to see how they will   interact 

 with it . Our focus was to observe to see if there were any gaps . Through this process it helped us 

 understand our market and what our users considered simple . After testing the second platform we   conducted interviews with the farmers who interacted with it to understand their experiences and   to 

 find out if this second prototype was easy to navigate . Our priority was to ensure that the farmers   could 

 use the platform with ease . 

 Insight 

 By applying the learning tool , we designed and tested our solutions . Through the learning process   we 

 got to improve our mobile application to meet user ’s expectation . It is through this process we   realized 

 that the farmers were more comfortable with the second mobile application . Moving forward our   business 

 will focus on human centered design to improve our product and services . 

 Approach 

 The learning launch is the appropriate tool for our business . We need as a team to review the insight 

 gained from our first two launches and incorporate this insight into future launch designs as this is   the 

 most effective and ideal way of approaching and implementing solutions . Future launch designs   should 

 reflect insight gained , progress made , and come closer to a compelling solution ready for full roll   out . 

 Now that you have seen how to implement the design thinking learning launch tool you can try to   implement the other tools .
### Output: 