Reflection : Storytelling 

 Challenge : 

 The main challenge presented to me was that of a client of my company . As a client in the finance industry ,   they wanted to learn how to reach new clients who would opt for his small and medium business services   program . The challenge is how to publicize the service , sell its good results and the advantages that people   or projects who decide to be part of this program can obtain . This challenge becomes more complicated   since the people who can opt for these services are not necessarily found through the internet or Social   Media , but they attend to carry out their procedures at offices . 

 Selection : 

 I selected Storytelling as it is a tool that offers versatility and possible creative outlets above a challenge .   In this case , I consider that the way to address success stories and cases is to make them known to our   potential consumers . According to Adan Stone ( Global Leadership Development Director of Mars , Inc. )   more than solving a problem is about creating a cause . A cause that can unite and excite people . An   important aspect is that the most relevant thing is to know your audience . In this way , a good story can   be designed for that specific audience . 

 Application : 

 According to what Adan Stone ( Global Leadership Development Director of Mars , Inc. ) mentions , first   of all , when it comes to working with people , the ideal is to bring them to a state of mind where they want   to participate and make this challenge a cause in which to invest . In this way , my team created a series of   personalized invitations according to the characteristics . From this , a group of people was selected to   work in focus groups in which our different hypotheses were worked on . On the one hand , a first group   received information about services , channels and programs in a series of slides with related text and   images . On the other hand , a second group had access to testimonies from people who made use of the   support programs , recounting their personal experience with their small or medium - sized business . 

 As a result of these group sessions , a separation is built in which the most positively evaluated services   and channels are selected , as well as those that are below expectations . The last stage consists of   developing these testimonies and telling the story from an interactive perspective ( with interactive   screens ) and with availability for predefined consultations , which at the same time is designed to take to   the different branches and offices where this audience is located and continues to attend constantly . This   solves part of the first challenge , providing the information through the channels used by this group . It is   in this way that a seedbed of projects is born from this program for companies . 

 Insight : 

 Insight is usually difficult to identify , however in this case we worked on it little by little . The fact that   people can tell their own stories builds trust and hope . Telling stories as mentioned in the chapter of this   tool , allows you to create energy , passion and excitement about what is being presented . The creation of 

 a space that responds to a human truth such as empathy , is what allows us to reach this insight in which   people identify with their peers , with other people with similar characteristics to each other . 

 Approach : 

 Regarding the differences that would apply differently , it would be the application of interviews in the   initial stage , which allow to know more about the audience or , to know more about who is selected for   the focus group sessions . In this way , it is possible to know more in depth and take advantage of the   experience and testimony of each person and see the potential it has in attracting new interested   audiences . Being more specific and personalized , empathy can be built hand in hand with these   testimonials , in which people , rather than seeing a service , can feel support , support and an impulse that   allows them to meet new stories . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection : Storytelling 

 Challenge : 

 The main challenge presented to me was that of a client of my company . As a client in the finance industry ,   they wanted to learn how to reach new clients who would opt for his small and medium business services   program . The challenge is how to publicize the service , sell its good results and the advantages that people   or projects who decide to be part of this program can obtain . This challenge becomes more complicated   since the people who can opt for these services are not necessarily found through the internet or Social   Media , but they attend to carry out their procedures at offices . 

 Selection : 

 I selected Storytelling as it is a tool that offers versatility and possible creative outlets above a challenge .   In this case , I consider that the way to address success stories and cases is to make them known to our   potential consumers . According to Adan Stone ( Global Leadership Development Director of Mars , Inc. )   more than solving a problem is about creating a cause . A cause that can unite and excite people . An   important aspect is that the most relevant thing is to know your audience . In this way , a good story can   be designed for that specific audience . 

 Application : 

 According to what Adan Stone ( Global Leadership Development Director of Mars , Inc. ) mentions , first   of all , when it comes to working with people , the ideal is to bring them to a state of mind where they want   to participate and make this challenge a cause in which to invest . In this way , my team created a series of   personalized invitations according to the characteristics . From this , a group of people was selected to   work in focus groups in which our different hypotheses were worked on . On the one hand , a first group   received information about services , channels and programs in a series of slides with related text and   images . On the other hand , a second group had access to testimonies from people who made use of the   support programs , recounting their personal experience with their small or medium - sized business . 

 As a result of these group sessions , a separation is built in which the most positively evaluated services   and channels are selected , as well as those that are below expectations . The last stage consists of   developing these testimonies and telling the story from an interactive perspective ( with interactive   screens ) and with availability for predefined consultations , which at the same time is designed to take to   the different branches and offices where this audience is located and continues to attend constantly . This   solves part of the first challenge , providing the information through the channels used by this group . It is   in this way that a seedbed of projects is born from this program for companies . 

 Insight : 

 Insight is usually difficult to identify , however in this case we worked on it little by little . The fact that   people can tell their own stories builds trust and hope . Telling stories as mentioned in the chapter of this   tool , allows you to create energy , passion and excitement about what is being presented . The creation of 

 a space that responds to a human truth such as empathy , is what allows us to reach this insight in which   people identify with their peers , with other people with similar characteristics to each other . 

 Approach : 

 Regarding the differences that would apply differently , it would be the application of interviews in the   initial stage , which allow to know more about the audience or , to know more about who is selected for   the focus group sessions . In this way , it is possible to know more in depth and take advantage of the   experience and testimony of each person and see the potential it has in attracting new interested   audiences . Being more specific and personalized , empathy can be built hand in hand with these   testimonials , in which people , rather than seeing a service , can feel support , support and an impulse that   allows them to meet new stories .
### Output: 