Learning Launch 

 1 . Challenge . 

 I am a member of a student social organisation and for a while we were working on a social project in order to help senior citizens with purchases ( such as groceries , drugstore and pharmacy ) in the form of a monthly subscription . My own challenge was to research and to find the best form of making an order for seniors and our workers . The project is limited to internal resources as budget and employee time . The problem I have faced was a deficiency of data , because there was no analog on the market , only similar businesses such as food and grocery delivery . So we needed to adapt it to our target group ( seniors ) and to a new form ( subscription / pre order ) 

 2 . Selection . 

 In my opinion , design thinking is one of the most important tools on the way to the unknown . The purpose is to learn , to test and to find the mistakes as early as possible . How we have been told in the course : “ Fail early to succeed sooner ” . Since it was an innovative project it was necessary to test it and see if it works successfully and engage the customers quickly . 

 3 . Application 

 So firstly we asked ourselves : “ What do we know ? What do we not know ?   What do we need to know ?   How do we learn what we need to know ? ” We knew that buying groceries and primary necessities is often too problematically for seniors . There is always a list of products that we buy every month , that are basic needs for a human : as toilet paper , household goods   and there is a list of food as well . It ’s hard for old people to keep in mind all the list and to bring all that heavy stuff home . Especially during the pandemic it was preferable for seniours to avoid crowded places . What we did n’t know is if these people would be interested and would trust buying essential needs to someone they do n’t , we also did n’t know how would it be more understandable and comfortable for seniors to make the order and to receive it . The only way to find the answers was to find the people from our target group and suggest to try our service . 

 So on our first teem meeting we came up with many ideas and picked a few good ones to offer to our future consumers . Firstly we found our possible customers according to the age , living area and interests . Within a maximum one week we made a test version of an app with a list of products and we also did a paper option for those who ca n’t deal with the technique easily . In our second meeting we were about to start testing our versions and we set the goal : to find all the fails and disconfirming facts during the testing . 

 4 . Insight 

 The most important Insight i gained is the understanding of the importance of fails . By applying the learning launch tool we received a lot of feedback , new ideas and changes , we adapted the product to the customers and the market . The purpose was to find as many mistakes and disconfirming facts as possible . The product ca n’t be perfect and we need to find the “ Big lies ” to succeed . 

 After the first testing we changed our offer from only a monthly subscription , by adding also a weekly , according to the needs of customers .   We stayed with both : online and paper version of the order list . We changed our focus to drogeries , household goods and non - perishable food . 

 Learning Launch 

 During the testing customers found it helpful and shared it with their friends . After the testing we received more orders and even people who were also interested in such a business but in the other parts of the city . So we generated interest before the actual start of business . 

 5 . Approach 

 As previously mentioned through the learning process we got to improve our idea and adopted it to the customers and market . Applying design thinking tools our teem got answersMoving forward our business we will be definitely using a learning launch to track and analyse the working process , and to come to innovative ideas . We will cycle it through continuously , to develop a better idea for the future 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 1 . Challenge . 

 I am a member of a student social organisation and for a while we were working on a social project in order to help senior citizens with purchases ( such as groceries , drugstore and pharmacy ) in the form of a monthly subscription . My own challenge was to research and to find the best form of making an order for seniors and our workers . The project is limited to internal resources as budget and employee time . The problem I have faced was a deficiency of data , because there was no analog on the market , only similar businesses such as food and grocery delivery . So we needed to adapt it to our target group ( seniors ) and to a new form ( subscription / pre order ) 

 2 . Selection . 

 In my opinion , design thinking is one of the most important tools on the way to the unknown . The purpose is to learn , to test and to find the mistakes as early as possible . How we have been told in the course : “ Fail early to succeed sooner ” . Since it was an innovative project it was necessary to test it and see if it works successfully and engage the customers quickly . 

 3 . Application 

 So firstly we asked ourselves : “ What do we know ? What do we not know ?   What do we need to know ?   How do we learn what we need to know ? ” We knew that buying groceries and primary necessities is often too problematically for seniors . There is always a list of products that we buy every month , that are basic needs for a human : as toilet paper , household goods   and there is a list of food as well . It ’s hard for old people to keep in mind all the list and to bring all that heavy stuff home . Especially during the pandemic it was preferable for seniours to avoid crowded places . What we did n’t know is if these people would be interested and would trust buying essential needs to someone they do n’t , we also did n’t know how would it be more understandable and comfortable for seniors to make the order and to receive it . The only way to find the answers was to find the people from our target group and suggest to try our service . 

 So on our first teem meeting we came up with many ideas and picked a few good ones to offer to our future consumers . Firstly we found our possible customers according to the age , living area and interests . Within a maximum one week we made a test version of an app with a list of products and we also did a paper option for those who ca n’t deal with the technique easily . In our second meeting we were about to start testing our versions and we set the goal : to find all the fails and disconfirming facts during the testing . 

 4 . Insight 

 The most important Insight i gained is the understanding of the importance of fails . By applying the learning launch tool we received a lot of feedback , new ideas and changes , we adapted the product to the customers and the market . The purpose was to find as many mistakes and disconfirming facts as possible . The product ca n’t be perfect and we need to find the “ Big lies ” to succeed . 

 After the first testing we changed our offer from only a monthly subscription , by adding also a weekly , according to the needs of customers .   We stayed with both : online and paper version of the order list . We changed our focus to drogeries , household goods and non - perishable food . 

 Learning Launch 

 During the testing customers found it helpful and shared it with their friends . After the testing we received more orders and even people who were also interested in such a business but in the other parts of the city . So we generated interest before the actual start of business . 

 5 . Approach 

 As previously mentioned through the learning process we got to improve our idea and adopted it to the customers and market . Applying design thinking tools our teem got answersMoving forward our business we will be definitely using a learning launch to track and analyse the working process , and to come to innovative ideas . We will cycle it through continuously , to develop a better idea for the future
### Output: 