Challenge : I work as product manager for a power sector - based company . I was   entrusted with the responsibility of developing a technology - based product for   online monitoring of an asset . We included several features in the product after   involving a cross functional team and including customers in a closed loop . Now we   developed a hypothesis that this product was beneficial to a particular group of   customers . Next was to launch the product to such customers in one of the power   sector exhibitions . The risk was what if the launch is not a success . We could not   afford a failed launch and hence we wanted to test this product before the BIG   launch . 

 Selection : I wanted to test my hypothesis in a fast and cheap way . So that if I fail , I   can immediately pivot my hypothesis without incurring large investment in the   exhibition . Hence , I chose the learning launch tool of design thinking . For this , we   developed a small prototype and identified 2 customers who were in that targeted   segment . 

 Application : The hypothesis of our prototype was that this selected segment of   customers will find value in the features of the product which we were   communicating . We approached the customers with our small prototype and   communicate the value by making a small demonstration . We highlighted the   differentiating factors of our product and the features that we thought would   delight the customer . 

 Insight : We realised that the features we thought was a wow factor for the   customers was not that impactful and hence the customer was not seeing the value   which we thought he would find . However , there were features which he liked more   than we had anticipated . Hence , we found a new value proposition for our product   which we had missed . Now we knew that what exactly this particular segment of   customers was looking for . So instead of making the BIG launch with older product ,   we now had the option of tweaking the sales pitch . This meant that now we would   pitch our product more around that particular feature which would ensure that this   product will be liked by the people it was meant for . 

 Approach : With the learnings from the tool learning launch , we would make tweaks   in our products and collaborate again with the cross functional team and customers   to further refine our product . In our future product releases too , we are going to   adapt the learning launch too to find out quick and cheap outcome of our   prototypes . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : I work as product manager for a power sector - based company . I was   entrusted with the responsibility of developing a technology - based product for   online monitoring of an asset . We included several features in the product after   involving a cross functional team and including customers in a closed loop . Now we   developed a hypothesis that this product was beneficial to a particular group of   customers . Next was to launch the product to such customers in one of the power   sector exhibitions . The risk was what if the launch is not a success . We could not   afford a failed launch and hence we wanted to test this product before the BIG   launch . 

 Selection : I wanted to test my hypothesis in a fast and cheap way . So that if I fail , I   can immediately pivot my hypothesis without incurring large investment in the   exhibition . Hence , I chose the learning launch tool of design thinking . For this , we   developed a small prototype and identified 2 customers who were in that targeted   segment . 

 Application : The hypothesis of our prototype was that this selected segment of   customers will find value in the features of the product which we were   communicating . We approached the customers with our small prototype and   communicate the value by making a small demonstration . We highlighted the   differentiating factors of our product and the features that we thought would   delight the customer . 

 Insight : We realised that the features we thought was a wow factor for the   customers was not that impactful and hence the customer was not seeing the value   which we thought he would find . However , there were features which he liked more   than we had anticipated . Hence , we found a new value proposition for our product   which we had missed . Now we knew that what exactly this particular segment of   customers was looking for . So instead of making the BIG launch with older product ,   we now had the option of tweaking the sales pitch . This meant that now we would   pitch our product more around that particular feature which would ensure that this   product will be liked by the people it was meant for . 

 Approach : With the learnings from the tool learning launch , we would make tweaks   in our products and collaborate again with the cross functional team and customers   to further refine our product . In our future product releases too , we are going to   adapt the learning launch too to find out quick and cheap outcome of our   prototypes .
### Output: 