Mind Mapping to increase the sales 

 Challenge 

 I am working in a retail store , as a store manager . I am having a challenge at hand is - our sales   are not as per the benchmark , as compared to other similar stores , of the same retail format .   Wanted to discover the reasons for low sales of the store . 

 Selection 

 Have chosen Mind Mapping tools , as it easy to put all the thought process and steps on the   chart , so that it can be seen by others too . We can then validate the steps and take corrective   measures . It will be easy to explain to other staffs where we are going well and where we are   lacking . 

 Application 

 We put all the sales process / flows on the paper and tried to look at each of them closely . We   took example of last customer who bought from our store . We checked if the selling steps was   properly followed – Greeting , Discovering Needs , Demonstration , Assume close , handling   objections and completing the sales . 

 Are we using upselling and cross selling techniques to increase average selling price per   customer . This will help in increasing our top and bottom line . 

 Insight 

 After careful analysis with the team , we identified some areas that we could have pitched some   add - on / complementary products , that customer will need to make full use of the parent product   purchased . Eg : Selling Home Theatre to customer buying Television . This will increase overall   average sales amount per customer , although marginally . It is easier for any customer to   increase their purchase by 10 - 20 % that they were made realise that they will need them . 

 In some place few staffs were not having enough knowledge of the product and hence not   looking confident to the customer . Many customer were left without someone attending them . 

 Approach 

 As Mind mapping tools is simple and easy to understand at the store staff level , I would take this   Mind mapping chart and discuss with each of the staffs and shall ask for your opinion on how we   can increase the sales of our store . Noting their feedback and resolving their grievance if any . 

 I may also review this in team meeting with this same Mind mapping chart and check where we   stand now – How much points we have started covering and what is the result we have   achieved . 

  


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping to increase the sales 

 Challenge 

 I am working in a retail store , as a store manager . I am having a challenge at hand is - our sales   are not as per the benchmark , as compared to other similar stores , of the same retail format .   Wanted to discover the reasons for low sales of the store . 

 Selection 

 Have chosen Mind Mapping tools , as it easy to put all the thought process and steps on the   chart , so that it can be seen by others too . We can then validate the steps and take corrective   measures . It will be easy to explain to other staffs where we are going well and where we are   lacking . 

 Application 

 We put all the sales process / flows on the paper and tried to look at each of them closely . We   took example of last customer who bought from our store . We checked if the selling steps was   properly followed – Greeting , Discovering Needs , Demonstration , Assume close , handling   objections and completing the sales . 

 Are we using upselling and cross selling techniques to increase average selling price per   customer . This will help in increasing our top and bottom line . 

 Insight 

 After careful analysis with the team , we identified some areas that we could have pitched some   add - on / complementary products , that customer will need to make full use of the parent product   purchased . Eg : Selling Home Theatre to customer buying Television . This will increase overall   average sales amount per customer , although marginally . It is easier for any customer to   increase their purchase by 10 - 20 % that they were made realise that they will need them . 

 In some place few staffs were not having enough knowledge of the product and hence not   looking confident to the customer . Many customer were left without someone attending them . 

 Approach 

 As Mind mapping tools is simple and easy to understand at the store staff level , I would take this   Mind mapping chart and discuss with each of the staffs and shall ask for your opinion on how we   can increase the sales of our store . Noting their feedback and resolving their grievance if any . 

 I may also review this in team meeting with this same Mind mapping chart and check where we   stand now – How much points we have started covering and what is the result we have   achieved . 

 
### Output: 