-   Challenge 

 I am a student of the Administration career , I studied Advertising in which my   teacher asked us to carry out an advertising campaign . My team consisted of 10   members and we had to come up with a creative idea for the Aurecon brand   campaign . We conducted an investigation of the history of the brand , as well as the   market it was aimed at and the advertising it handled at that time . We had to   choose between the tools and options to generate an advertising campaign that we   were taught on the subject and apply them creatively , it was at that moment that   we were challenged since we could not find the creative idea on which to base our   campaign . 

 -   Selection 

 We needed creativity for our work so we decided to use the visualization tool   because it would allow the team members to speak non - verbally , creatively and   express our thoughts through drawings , colors , symbols and images that could   clarify the others the ideas that each one had for the project and each one had a   different idea for the realization of the campaign that also included posters , TV   commercials , radio commercials , etc . 

 -   Application 

 Each member was asked for a sketch of her campaign idea and presented the next   day . Some presented videos , other posters , also photographs and drawings , each   member let their imagination explode , and by visualizing all the ideas we were able   to have a clearer idea of what others were thinking , in this way we began to   complement each idea and created a campaign creative . 

 -   Insight 

 At the beginning the team met and we used the usual technique to generalize an   idea , which is to speak and enter into debate , but it did not work since no point was   reached because we did not understand the ideas that others had regarding the   campaign . so we opted for the visualization tool so that we could see those   creative ideas that each of us had . The design thinking in this case allowed us to   integrate and get to know each other as a team taking into account all the ideas   that had been generated thanks to the tool , achieving the main objective that was   creativity . 

 -   Approach 

 Next time I would like to apply the metal mapping tool with a school team since in   this way we could also share our ideas and find an innovative idea for a project   together and in less time . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: -   Challenge 

 I am a student of the Administration career , I studied Advertising in which my   teacher asked us to carry out an advertising campaign . My team consisted of 10   members and we had to come up with a creative idea for the Aurecon brand   campaign . We conducted an investigation of the history of the brand , as well as the   market it was aimed at and the advertising it handled at that time . We had to   choose between the tools and options to generate an advertising campaign that we   were taught on the subject and apply them creatively , it was at that moment that   we were challenged since we could not find the creative idea on which to base our   campaign . 

 -   Selection 

 We needed creativity for our work so we decided to use the visualization tool   because it would allow the team members to speak non - verbally , creatively and   express our thoughts through drawings , colors , symbols and images that could   clarify the others the ideas that each one had for the project and each one had a   different idea for the realization of the campaign that also included posters , TV   commercials , radio commercials , etc . 

 -   Application 

 Each member was asked for a sketch of her campaign idea and presented the next   day . Some presented videos , other posters , also photographs and drawings , each   member let their imagination explode , and by visualizing all the ideas we were able   to have a clearer idea of what others were thinking , in this way we began to   complement each idea and created a campaign creative . 

 -   Insight 

 At the beginning the team met and we used the usual technique to generalize an   idea , which is to speak and enter into debate , but it did not work since no point was   reached because we did not understand the ideas that others had regarding the   campaign . so we opted for the visualization tool so that we could see those   creative ideas that each of us had . The design thinking in this case allowed us to   integrate and get to know each other as a team taking into account all the ideas   that had been generated thanks to the tool , achieving the main objective that was   creativity . 

 -   Approach 

 Next time I would like to apply the metal mapping tool with a school team since in   this way we could also share our ideas and find an innovative idea for a project   together and in less time .
### Output: 