Reflection- Storytelling 

 Challenge and Selection – 

 Storytelling intrigues me . 

 Man has loved to tell – and hear – stories from our earliest days , gathered together over a   flickering fire as night falls … “ Storytelling is one of the many things that define and bind our   humanity , ” according to this article on the history of storytelling .   I believe it .   It ’s a skill worth learning and something we can truly have fun with , if we occasionally let   our imaginations out to play . Storytelling is hard until we ’ve practiced enough to make it   easier . 

 You ’d think public relations pros and journalists would have a natural talent for storytelling . 

 We like to tell ourselves we do , maybe , but the truth is that most of us just do n’t do a great   job at it . We ’ve been taught to write in a straightforward , factual manner , “ telling the news ”   and leaving the actual story up to the media . We forget to set that tendency aside and it   creeps into the content we create . 

 Storytelling is ABSOLUTELY one of the most valuable skills to absorb , in my opinion . The   ability to tell a great story trickles down into everything else we do . Like ketchup , ranch or   chocolate -there ’s almost nothing it ca n’t improve . 

 Whether it ’s a single clever sentence to set the stage and flip on the spotlight , or something   longer , storytelling creates a valuable connection . It does n’t have to be a tall tale with   multiple characters and a complex plot worthy of Stephen King ’s approval – it can be   something small , like highly descriptive word choices , analogies or a narrative voice instead   of third - person . How dominant the story becomes in your piece of content is completely up   to you . 

 Insight and Approach 

 Data - driven storytelling should be front and center for brands and agencies . Great stories   are the weapon that can make every part of a business better and storytelling helps people   remember you , said guest speaker , Joe Lazauskas , author of the book , The Storytelling Edge .   “ Those who tell the stories rule the world , ” he added . The Resonate consumer intelligence   platform provides a ton of fodder for compelling stories with our 12,000 insights describing   more than 200 million U.S. adult consumers . 

 People read information , but they feel stories . But saying something fresh and unique is a   challenge for brands , given competition for consumer attention is growing by the day .   Brands that utilize data storytelling can cut through the noise to reach their audience on a   more intimate , long - term scale . 

 Most consumers tune out if there ’s no action and a good story within the first 3 seconds of a   video . Time is of the essence when reaching consumers . Resonate provides a continuously   updated view of audiences complemented with curated analyses and impactful   visualizations . Relatability ( speak directly to your audience , make them the central character   of the story ) ; Novelty ( show and tell people something that they ’ve never seen before ) ;   Fluency ( make it easy to get hooked to your content ) ; Tension ( tell a story about the gap   between “ what is ” and “ what could be ” for your customers ) .   Many analysts and insights   pros assume that the data we provide speaks for itself . It does n’t . Data can be brought to   life if it provides a deeper view of what makes today ’s consumer tick , from their product and   retailer preferences to their life stages and generational nuances . 

 Application 

 Disney is , of course , no stranger to storytelling , and this ad for Disneyland Paris shows off   the brand ’s skills . 

 It ’s the heart - warming tale of a little duckling who finds a Donald Duck comic book and   becomes obsessed with his new hero . But bad weather is approaching and the duckling and   his family have to take flight , leaving his beloved comic book behind . 

 The family endures a cold , wet night before the sun reappears and they arrive unexpectedly   at Disneyland Paris , where the duckling is greeted by none other than Donald Duck . 

 Storytelling marketing can happen across all sorts of mediums , as this innovative augmented   reality ( AR ) campaign by Coca - Cola shows . 

 Customers were able to point their phone ’s camera at a can of Coke and see one of 12   stories come to life . The stories each feature a minor conflict , where animated characters   engage in a light - hearted exchange before finding a positive outcome which revolves around   sharing a Coke . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection- Storytelling 

 Challenge and Selection – 

 Storytelling intrigues me . 

 Man has loved to tell – and hear – stories from our earliest days , gathered together over a   flickering fire as night falls … “ Storytelling is one of the many things that define and bind our   humanity , ” according to this article on the history of storytelling .   I believe it .   It ’s a skill worth learning and something we can truly have fun with , if we occasionally let   our imaginations out to play . Storytelling is hard until we ’ve practiced enough to make it   easier . 

 You ’d think public relations pros and journalists would have a natural talent for storytelling . 

 We like to tell ourselves we do , maybe , but the truth is that most of us just do n’t do a great   job at it . We ’ve been taught to write in a straightforward , factual manner , “ telling the news ”   and leaving the actual story up to the media . We forget to set that tendency aside and it   creeps into the content we create . 

 Storytelling is ABSOLUTELY one of the most valuable skills to absorb , in my opinion . The   ability to tell a great story trickles down into everything else we do . Like ketchup , ranch or   chocolate -there ’s almost nothing it ca n’t improve . 

 Whether it ’s a single clever sentence to set the stage and flip on the spotlight , or something   longer , storytelling creates a valuable connection . It does n’t have to be a tall tale with   multiple characters and a complex plot worthy of Stephen King ’s approval – it can be   something small , like highly descriptive word choices , analogies or a narrative voice instead   of third - person . How dominant the story becomes in your piece of content is completely up   to you . 

 Insight and Approach 

 Data - driven storytelling should be front and center for brands and agencies . Great stories   are the weapon that can make every part of a business better and storytelling helps people   remember you , said guest speaker , Joe Lazauskas , author of the book , The Storytelling Edge .   “ Those who tell the stories rule the world , ” he added . The Resonate consumer intelligence   platform provides a ton of fodder for compelling stories with our 12,000 insights describing   more than 200 million U.S. adult consumers . 

 People read information , but they feel stories . But saying something fresh and unique is a   challenge for brands , given competition for consumer attention is growing by the day .   Brands that utilize data storytelling can cut through the noise to reach their audience on a   more intimate , long - term scale . 

 Most consumers tune out if there ’s no action and a good story within the first 3 seconds of a   video . Time is of the essence when reaching consumers . Resonate provides a continuously   updated view of audiences complemented with curated analyses and impactful   visualizations . Relatability ( speak directly to your audience , make them the central character   of the story ) ; Novelty ( show and tell people something that they ’ve never seen before ) ;   Fluency ( make it easy to get hooked to your content ) ; Tension ( tell a story about the gap   between “ what is ” and “ what could be ” for your customers ) .   Many analysts and insights   pros assume that the data we provide speaks for itself . It does n’t . Data can be brought to   life if it provides a deeper view of what makes today ’s consumer tick , from their product and   retailer preferences to their life stages and generational nuances . 

 Application 

 Disney is , of course , no stranger to storytelling , and this ad for Disneyland Paris shows off   the brand ’s skills . 

 It ’s the heart - warming tale of a little duckling who finds a Donald Duck comic book and   becomes obsessed with his new hero . But bad weather is approaching and the duckling and   his family have to take flight , leaving his beloved comic book behind . 

 The family endures a cold , wet night before the sun reappears and they arrive unexpectedly   at Disneyland Paris , where the duckling is greeted by none other than Donald Duck . 

 Storytelling marketing can happen across all sorts of mediums , as this innovative augmented   reality ( AR ) campaign by Coca - Cola shows . 

 Customers were able to point their phone ’s camera at a can of Coke and see one of 12   stories come to life . The stories each feature a minor conflict , where animated characters   engage in a light - hearted exchange before finding a positive outcome which revolves around   sharing a Coke .
### Output: 