Design thinking for innovation 

 Tool that applied : Storytelling 

 Challenge and Selection 

 Storytelling is an interesting tool that we can apply in every day of our lives . As a publicist of a   perfume company I always face the challenges of how to attract more custumes and make them   love our new products . I can mention that I always work in ensuring a new portafolio of products   for our customers to satify theis need and presenting new perfect scents . I chose to apply   storytelling because it is able to give and get insights into customers , build emphaty emotionally .   I usually create characters to represent the customers . It is important to mention that I add   conflicts to the stories to reflect user ’s problems . One of the reasons why I use storytelling is this   can help to understand what users really want as a solution . Interesting stories , in most cases   get the user´s attention . According to User Experience Desing , designers use storytelling to   design processes to ensure that work is about user ’s needs . Also , companies can communicate   the value they want to offer to users . After understanding user ’s needs and desire , we can use   insights to tell stories about who are our users , what they want and how we can satisfy their   needs . This story makes the Project to emphatize with users and ensures their needs match with   it . To have a story about our Project mean that we can sell our new product . It can be posible   throught design process because we can know exactly what story to tell and show how our   product can give value in a new way . 

 Application 

 It is important to mention that storytelling gives emotional branding . This can build and appeal   customers ’ emotional state , aspirations and needs . The objective of emotional branding is to   create a connection between customers and products by estimulating their emotions . Human   needs like emotional security are in their subconscious . This allows marketers and publicists to   create self - fulfilling prophecies in costumer demand . People want to know demand and   publicists should implement this needs . The company where I work has launched a new perfume   that give women the power to make her dreams come true . Also , women can share their   experiences in a YouTube Channel . This channel is so interesting and get women attention .   Followers can notice that real women like a mother , a teacher , a doctor , a secretary can do   whatever they want if they believe in themselves and give the best of them to show the world   that women can make the difference . Also , ther is a app called “ Healing Kids ” where women can   find more products like perfume to fell that they have the scent to have the power to be better   everyday . Creating a channel and app where customers can share their experiences is motivating   other women to embark in ther journey of our perfumes and choose and special scent for them . 

 Insights 

 To apply this tool , we designed and tested our solutions . Through the learning process we knew   how to improve our product ’s function and design to meet user ’s expectation . Wee realized that   the customers were more attracted from the channel , because they can find stories from real   people and not influencers or celebrities . Our marketing department used the results of this   process to recreate and organize our marketing campaign . It ’s important to mention thet now   our campaigns focus on human centered design to improve our product and services . 

 Approach 

 In order to get perfect results , learning launch is another tool that I am considering in the next   steps . One of the reason is learning launch is an important tool for our business . We need as a   team to review the insight gained from our first launches and incorpórate this insight into future   designs . We can conclude this is the most effective and ideal way of approaching and   implementing solutions . Future designs should reflect insight gained , progress made , and come   closer to real needs of   our customers . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design thinking for innovation 

 Tool that applied : Storytelling 

 Challenge and Selection 

 Storytelling is an interesting tool that we can apply in every day of our lives . As a publicist of a   perfume company I always face the challenges of how to attract more custumes and make them   love our new products . I can mention that I always work in ensuring a new portafolio of products   for our customers to satify theis need and presenting new perfect scents . I chose to apply   storytelling because it is able to give and get insights into customers , build emphaty emotionally .   I usually create characters to represent the customers . It is important to mention that I add   conflicts to the stories to reflect user ’s problems . One of the reasons why I use storytelling is this   can help to understand what users really want as a solution . Interesting stories , in most cases   get the user´s attention . According to User Experience Desing , designers use storytelling to   design processes to ensure that work is about user ’s needs . Also , companies can communicate   the value they want to offer to users . After understanding user ’s needs and desire , we can use   insights to tell stories about who are our users , what they want and how we can satisfy their   needs . This story makes the Project to emphatize with users and ensures their needs match with   it . To have a story about our Project mean that we can sell our new product . It can be posible   throught design process because we can know exactly what story to tell and show how our   product can give value in a new way . 

 Application 

 It is important to mention that storytelling gives emotional branding . This can build and appeal   customers ’ emotional state , aspirations and needs . The objective of emotional branding is to   create a connection between customers and products by estimulating their emotions . Human   needs like emotional security are in their subconscious . This allows marketers and publicists to   create self - fulfilling prophecies in costumer demand . People want to know demand and   publicists should implement this needs . The company where I work has launched a new perfume   that give women the power to make her dreams come true . Also , women can share their   experiences in a YouTube Channel . This channel is so interesting and get women attention .   Followers can notice that real women like a mother , a teacher , a doctor , a secretary can do   whatever they want if they believe in themselves and give the best of them to show the world   that women can make the difference . Also , ther is a app called “ Healing Kids ” where women can   find more products like perfume to fell that they have the scent to have the power to be better   everyday . Creating a channel and app where customers can share their experiences is motivating   other women to embark in ther journey of our perfumes and choose and special scent for them . 

 Insights 

 To apply this tool , we designed and tested our solutions . Through the learning process we knew   how to improve our product ’s function and design to meet user ’s expectation . Wee realized that   the customers were more attracted from the channel , because they can find stories from real   people and not influencers or celebrities . Our marketing department used the results of this   process to recreate and organize our marketing campaign . It ’s important to mention thet now   our campaigns focus on human centered design to improve our product and services . 

 Approach 

 In order to get perfect results , learning launch is another tool that I am considering in the next   steps . One of the reason is learning launch is an important tool for our business . We need as a   team to review the insight gained from our first launches and incorpórate this insight into future   designs . We can conclude this is the most effective and ideal way of approaching and   implementing solutions . Future designs should reflect insight gained , progress made , and come   closer to real needs of   our customers .
### Output: 