Challenge & Selection 

 My sister has recently decided to set up her new business enterprise in South India , which is an   online store for retail and whole sale marketing of a wide range of goods .    She wished to market   goods ranging from clothes to carpets to food items and house - hold items and decors and her   enterprise takes orders online to post it to the customers . The challenges were multiple ; i ) there   were diverse goods i.e , products and was initially confused what to focus upon or project in her   online website ii ) unaware of customer ’s choice or demand of a product iii ) further as soon as a   query on a need of the product was floated by her enterprise , there were too many   producers / manufacturers who contacted with varying prices and was unable to choose which   producer / manufacturer to go with . 

 We decided to find out solutions for the above problems by adopting a tool , ‘ mind mapping ’ .    Mind   mapping is looking for patterns and insights in a large quantity of data you collected during your   exploration of what is the current demand of choice of customers . Through mind mapping , we   extract meaning from data in a way that lets patterns and insights emerge .   The goal is to identify a   specific pattern from the choice of customers and subsequently find out the demand and criteria for   selection and marketing of goods for my sister ’s enterprise . 

 Application 

 To identify a pattern and insight in the consumer ’s choice of products , which is nothing but ,   exercising the tool of mind mapping ,   we set out a task wherein we wrote a short description and   picture of around 26 goods .   Some of the goods were similar , except the source .   We rolled out the   pictures and description via social media / online to friends , apartment families and all known   acquaintances .    We requested them to rank , comment and add an emoji ( emotional aspect ) to the   goods .    We also asked them to capture their first feel on seeing the picture of the goods and to state   candidly if they had read the complete description .   An open call out were drawn blank across the   goods for the friends to capture anything over there .      We floated and set a time to come back with   responses . 

 After the responses were received , we decided to print and put it across the table . We printed all the   responses attached to goods and laid out to look for a common pattern among the responses .   The   emojis provided us a lot of insight and could interpret people ’s feeling and choice for a particular   product . 

 Insight 

 We could see a commonness in the collection of responses .    House - hold food items ( healthy snacks )   and handcrafted products secured high rank . Products with multiple usage ranked next . Further ,   among the products , eco - friendly products were tagged with smiley emoji .   Simple and non - fanciful   descriptions were read fully .   Lengthy descriptions were also read if the elaboration were on the   health and use of the products . Another important insight was among identical products ,   source / geographical origin of the product , specifically from rural small microenterprise farms   emerged out as the first choice of the people .   People were willing to get back to the roots ( from   comments ) . 

 We applied this insight as our criteria for the selection of products and producers .   The enterprise   now has fixed the option of handmade , healthy , eco - friendly products as their main focus .   In case of   multiple producers , a particular producer was chosen based on the geographical origin and micro- rural farms .     Every description was made realistic with no exaggerated promise or words .   After 

 usage , or re - use of the containers of the products were also taken care of .    Mind mapping gave an   important insight , that people across sectors , respect health and environment , also their time . The   start - up enterprise of my sister now placed this as it ’s criteria viz . , respect for health and   environment .   And another criteria being products that would cause up - liftment of rural society .     Based on these criteria , the goods and producers / manufacturers were chosen . 

 Approach 

 Although the above application would appear as a simple market survey , and a learned   entrepreneur would venture to do it ,   however learning the design thinking course clearly provided a   structure in terms of ‘ mind - mapping ’ and the need to specifically look for patterns and outliers .     Additionally , I passed on an important aspect of the course to my sister ,   which is non - restriction of   people ’s responses to a specific customized built - in default options ! Instead , suggested to use   something ( like a visualization tool ) that would allow the people to capture openly and candidly their   thoughts , which in turn made her to draw an open balloon carve out across the goods . 

 The next approach we would like to adopt is learning launch .   We wanted to float the products   fitting into the criteria that emerged from the mind - mapping experiment and watch for a response   in real world online market . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 My sister has recently decided to set up her new business enterprise in South India , which is an   online store for retail and whole sale marketing of a wide range of goods .    She wished to market   goods ranging from clothes to carpets to food items and house - hold items and decors and her   enterprise takes orders online to post it to the customers . The challenges were multiple ; i ) there   were diverse goods i.e , products and was initially confused what to focus upon or project in her   online website ii ) unaware of customer ’s choice or demand of a product iii ) further as soon as a   query on a need of the product was floated by her enterprise , there were too many   producers / manufacturers who contacted with varying prices and was unable to choose which   producer / manufacturer to go with . 

 We decided to find out solutions for the above problems by adopting a tool , ‘ mind mapping ’ .    Mind   mapping is looking for patterns and insights in a large quantity of data you collected during your   exploration of what is the current demand of choice of customers . Through mind mapping , we   extract meaning from data in a way that lets patterns and insights emerge .   The goal is to identify a   specific pattern from the choice of customers and subsequently find out the demand and criteria for   selection and marketing of goods for my sister ’s enterprise . 

 Application 

 To identify a pattern and insight in the consumer ’s choice of products , which is nothing but ,   exercising the tool of mind mapping ,   we set out a task wherein we wrote a short description and   picture of around 26 goods .   Some of the goods were similar , except the source .   We rolled out the   pictures and description via social media / online to friends , apartment families and all known   acquaintances .    We requested them to rank , comment and add an emoji ( emotional aspect ) to the   goods .    We also asked them to capture their first feel on seeing the picture of the goods and to state   candidly if they had read the complete description .   An open call out were drawn blank across the   goods for the friends to capture anything over there .      We floated and set a time to come back with   responses . 

 After the responses were received , we decided to print and put it across the table . We printed all the   responses attached to goods and laid out to look for a common pattern among the responses .   The   emojis provided us a lot of insight and could interpret people ’s feeling and choice for a particular   product . 

 Insight 

 We could see a commonness in the collection of responses .    House - hold food items ( healthy snacks )   and handcrafted products secured high rank . Products with multiple usage ranked next . Further ,   among the products , eco - friendly products were tagged with smiley emoji .   Simple and non - fanciful   descriptions were read fully .   Lengthy descriptions were also read if the elaboration were on the   health and use of the products . Another important insight was among identical products ,   source / geographical origin of the product , specifically from rural small microenterprise farms   emerged out as the first choice of the people .   People were willing to get back to the roots ( from   comments ) . 

 We applied this insight as our criteria for the selection of products and producers .   The enterprise   now has fixed the option of handmade , healthy , eco - friendly products as their main focus .   In case of   multiple producers , a particular producer was chosen based on the geographical origin and micro- rural farms .     Every description was made realistic with no exaggerated promise or words .   After 

 usage , or re - use of the containers of the products were also taken care of .    Mind mapping gave an   important insight , that people across sectors , respect health and environment , also their time . The   start - up enterprise of my sister now placed this as it ’s criteria viz . , respect for health and   environment .   And another criteria being products that would cause up - liftment of rural society .     Based on these criteria , the goods and producers / manufacturers were chosen . 

 Approach 

 Although the above application would appear as a simple market survey , and a learned   entrepreneur would venture to do it ,   however learning the design thinking course clearly provided a   structure in terms of ‘ mind - mapping ’ and the need to specifically look for patterns and outliers .     Additionally , I passed on an important aspect of the course to my sister ,   which is non - restriction of   people ’s responses to a specific customized built - in default options ! Instead , suggested to use   something ( like a visualization tool ) that would allow the people to capture openly and candidly their   thoughts , which in turn made her to draw an open balloon carve out across the goods . 

 The next approach we would like to adopt is learning launch .   We wanted to float the products   fitting into the criteria that emerged from the mind - mapping experiment and watch for a response   in real world online market .
### Output: 