Name :    Kojo Oteng 

 Course :    Design Thinking for Innovation 

 University :   University of Virginia @ Cousera 

 Assignment :   Final Course Assignment   | Date :    May 2018 

 THE CHALLLENGE : Describe your challenge , including all relevant information . 

 My challenge is based around a real life business scenario ; this company has a charity health   system managed through a physical contact centre . The key focus of this contact centre is to   receive calls from poor communities on medical issues they face day to day . These contact   centres are managed and run by real medical practitioners . They receive these calls and support   callers with simple advisory on possible actions for recovery through recommendations and   referrals to medical centres close to caller ’s location . 

 The budget for running this centre has been increasing year on year and management is seeking   a cost effective and technology based options to keep the centre still running and at the same   time extent operations to new user groups . I am working with a team both internally and   externally to fix the current problem statement to find an innovative model to deliver a more   cost effective and smart solution adoptable by today ’s people . After various consultative   engagements with all stakeholders , I am opting to use a Learning Launch tool to try out a phase   by phase approach 

 Challenge : Manage cost down , go digital & extent user groups on the health project . 

 THE SELECTION : In your own words , briefly describe the tool you selected ( e.g. , what it is and   why you selected it for your challenge -- including any appropriate video lecture references ) . 

 My selection of Learning Launch is simple ; it is one design thinking tool that will help the team   test and experiment our hypothesis with real users and as such quickly pick up on our lessons   including failing for fast turn of strategy . In Learning Launch lesson in module 4 – Mathias Schober made   us understand that doing a real experiment was far better than a business plan . 

 APPLICATION : Describe how you applied the tool you selected to your challenge ( e.g. , what you   did and how the tool was applied effectively or ineffectively ) . 

 So the application of the selected tool was very simple ; After working and selecting a virtual   platform running on hosted cloud infrastructure the team is in proof of concept stage with the   technology . 

 Our old way of delivering our health service had told us a story which we believe we can change   with our innovative strategy . So we selected a sample user group from the current user base who   fit some criteria we had set ; 

 1 . Constant user   2 . Smart phone user   3 . Low level tech persons   4 . Willingness to try new options   5 . Diverse users from different demographics 

 The new innovative solution sought to change behaviours by moving the experience of engaging   with the health service from physically connecting for advisory service to a fully virtual   experience . This will deliver interacting with a health App + online and having interactions   through video & voices connection over data . Our sample group will help us with detailed user   feedbacks for development and support us scale up or terminate . 

 INSIGHTS : Describe the insight you gained from applying the tool you selected to your challenge   ( e.g. , how an insight affected your thinking about the challenge and about design thinking more   broadly ) . 

 The project is still in progress but our current insights is showing the tool – Learning Launch   offers us the true chance of getting direct feedback from the end users themselves . We are   expecting the user experience on the app to be as easy and simple click and activate behaviour .   The test is broadly leading to us confirmation or otherwise of our hypothesis . 

 APPROACH : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why . 

 This project is still in progress and as such we are learning so many things and its currently   shaping our arguments . The team is looking into alternative options of actually co - creating with   stakeholder especially users . This is because we realise that technology adoption rate varied   vastly within the current user base of the current system and this might affect the adoption levels   across all demographics . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Kojo Oteng
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Name :    Kojo Oteng 

 Course :    Design Thinking for Innovation 

 University :   University of Virginia @ Cousera 

 Assignment :   Final Course Assignment   | Date :    May 2018 

 THE CHALLLENGE : Describe your challenge , including all relevant information . 

 My challenge is based around a real life business scenario ; this company has a charity health   system managed through a physical contact centre . The key focus of this contact centre is to   receive calls from poor communities on medical issues they face day to day . These contact   centres are managed and run by real medical practitioners . They receive these calls and support   callers with simple advisory on possible actions for recovery through recommendations and   referrals to medical centres close to caller ’s location . 

 The budget for running this centre has been increasing year on year and management is seeking   a cost effective and technology based options to keep the centre still running and at the same   time extent operations to new user groups . I am working with a team both internally and   externally to fix the current problem statement to find an innovative model to deliver a more   cost effective and smart solution adoptable by today ’s people . After various consultative   engagements with all stakeholders , I am opting to use a Learning Launch tool to try out a phase   by phase approach 

 Challenge : Manage cost down , go digital & extent user groups on the health project . 

 THE SELECTION : In your own words , briefly describe the tool you selected ( e.g. , what it is and   why you selected it for your challenge -- including any appropriate video lecture references ) . 

 My selection of Learning Launch is simple ; it is one design thinking tool that will help the team   test and experiment our hypothesis with real users and as such quickly pick up on our lessons   including failing for fast turn of strategy . In Learning Launch lesson in module 4 – Mathias Schober made   us understand that doing a real experiment was far better than a business plan . 

 APPLICATION : Describe how you applied the tool you selected to your challenge ( e.g. , what you   did and how the tool was applied effectively or ineffectively ) . 

 So the application of the selected tool was very simple ; After working and selecting a virtual   platform running on hosted cloud infrastructure the team is in proof of concept stage with the   technology . 

 Our old way of delivering our health service had told us a story which we believe we can change   with our innovative strategy . So we selected a sample user group from the current user base who   fit some criteria we had set ; 

 1 . Constant user   2 . Smart phone user   3 . Low level tech persons   4 . Willingness to try new options   5 . Diverse users from different demographics 

 The new innovative solution sought to change behaviours by moving the experience of engaging   with the health service from physically connecting for advisory service to a fully virtual   experience . This will deliver interacting with a health App + online and having interactions   through video & voices connection over data . Our sample group will help us with detailed user   feedbacks for development and support us scale up or terminate . 

 INSIGHTS : Describe the insight you gained from applying the tool you selected to your challenge   ( e.g. , how an insight affected your thinking about the challenge and about design thinking more   broadly ) . 

 The project is still in progress but our current insights is showing the tool – Learning Launch   offers us the true chance of getting direct feedback from the end users themselves . We are   expecting the user experience on the app to be as easy and simple click and activate behaviour .   The test is broadly leading to us confirmation or otherwise of our hypothesis . 

 APPROACH : Describe what you might do differently next time -- applying the same tool you   selected or a different one -- and the reason(s ) why . 

 This project is still in progress and as such we are learning so many things and its currently   shaping our arguments . The team is looking into alternative options of actually co - creating with   stakeholder especially users . This is because we realise that technology adoption rate varied   vastly within the current user base of the current system and this might affect the adoption levels   across all demographics .
### Output: 