Challenge & Selection : 

 The challenge itself is one that many are experience right now- the stress of living through a   pandemic . This includes working full - time , parenting full - time , remaining healthy , balanced and   performant . I work for a very large , 6 billion dollar revenue - producing , data and analytics   company- all told about 20,000 employees that are all over the world . I personally work as an   innovation program manager , helping to enable our employees and divisions to upskill , innovate   and ultimately bring value to the business . 

 From an outward perspective one would think a large company would probably be very out of   touch with its employees- only focusing on business revenue and client impact . And that ’s where   storytelling comes in . I ’ll share with you how my company not only used storytelling to drive a   cultural narrative of empathy , compassion and understanding with our employees , but also a   brand narrative that showed our perspective and existing clients how and why we are changing . 

 Application : 

 In partnership with our human resources team , we came up with a way to address the needs of   our employees during a pandemic , and tell a story , not only for an external audience , but also for   our internal audience . 

 From a people perspective- We almost immediately set up weekly , all - employee Q&A sessions-   addressing and acknowledging that this was a very unprecedented and unknown landscape . We   updated paid leave policies to accommodate those who needed to focus on caring for family or   children . We encouraged managers to write weekly blog posts , set up virtual coffee breaks or   happy hours to really connect , share and engage with their teams . We brought in a third - party   behavior change firm to provide resources and trainings on well - being . This told of story of a   people - first approach . 

 From a community perspective- we allocated funding for global COVID-19 relief efforts . We   provided supply chain data to hospitals and governments . This told the story of our commitment   to sustaining and supporting these communities and organizations in a time of need . 

 Lastly , we developed a marketing campaign , we ’ll call it “ # ProudOut . ” We engaged our   employees to share their stories . We were able to tell the story of the ways that our colleagues ,   customers and communities were stepping up during the crisis . 

 Insight : 

 In looking at our challenge and approaching it with the storytelling tool , I realized how powerful it   really is . By telling a good narrative- we were able to identify key personas — struggling parents ,   stressed coworkers , and skeptical clients . We were then able to create focus , motivation and   inspiration to our employees , and show our clients the ‘ why ’ behind what we are doing and that   we were continuing to progress . 

 Approach : 

 I think my team would have been better served if we had defined success better . I think that we   were in a state of hyper - solution mode and could have stepped back and asked what the overall   goals were . While we accomplished employee satisfaction , high retention and increased   revenue- I believe we may have been able to accomplish more with more defined end goals . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection : 

 The challenge itself is one that many are experience right now- the stress of living through a   pandemic . This includes working full - time , parenting full - time , remaining healthy , balanced and   performant . I work for a very large , 6 billion dollar revenue - producing , data and analytics   company- all told about 20,000 employees that are all over the world . I personally work as an   innovation program manager , helping to enable our employees and divisions to upskill , innovate   and ultimately bring value to the business . 

 From an outward perspective one would think a large company would probably be very out of   touch with its employees- only focusing on business revenue and client impact . And that ’s where   storytelling comes in . I ’ll share with you how my company not only used storytelling to drive a   cultural narrative of empathy , compassion and understanding with our employees , but also a   brand narrative that showed our perspective and existing clients how and why we are changing . 

 Application : 

 In partnership with our human resources team , we came up with a way to address the needs of   our employees during a pandemic , and tell a story , not only for an external audience , but also for   our internal audience . 

 From a people perspective- We almost immediately set up weekly , all - employee Q&A sessions-   addressing and acknowledging that this was a very unprecedented and unknown landscape . We   updated paid leave policies to accommodate those who needed to focus on caring for family or   children . We encouraged managers to write weekly blog posts , set up virtual coffee breaks or   happy hours to really connect , share and engage with their teams . We brought in a third - party   behavior change firm to provide resources and trainings on well - being . This told of story of a   people - first approach . 

 From a community perspective- we allocated funding for global COVID-19 relief efforts . We   provided supply chain data to hospitals and governments . This told the story of our commitment   to sustaining and supporting these communities and organizations in a time of need . 

 Lastly , we developed a marketing campaign , we ’ll call it “ # ProudOut . ” We engaged our   employees to share their stories . We were able to tell the story of the ways that our colleagues ,   customers and communities were stepping up during the crisis . 

 Insight : 

 In looking at our challenge and approaching it with the storytelling tool , I realized how powerful it   really is . By telling a good narrative- we were able to identify key personas — struggling parents ,   stressed coworkers , and skeptical clients . We were then able to create focus , motivation and   inspiration to our employees , and show our clients the ‘ why ’ behind what we are doing and that   we were continuing to progress . 

 Approach : 

 I think my team would have been better served if we had defined success better . I think that we   were in a state of hyper - solution mode and could have stepped back and asked what the overall   goals were . While we accomplished employee satisfaction , high retention and increased   revenue- I believe we may have been able to accomplish more with more defined end goals .
### Output: 