Example Reflection – Storytelling ( Design Tool ) 

 Low Percentage of Graduates Employment – Sanella 

 Submitted on : 17th April 2020   Submitted by :   Om Ahmed Teto 

 Challenge 

 I am a staff member in Strategy team at Sanella which is one of the leading federal higher   educational institutions in the United Arab Emirates .   Part of annual strategic performance measuring is to track certain number of KPIs ( Key Performance   Indicators ) and OPIs ( Operational Performance Indicators ) by extracting , calculating , validating and   verifying the results achieved along with comprehensive examination to the supporting docs and row data   submitted accordingly .    It is noticed that the KPI argued of % Graduates Employment in 12 months where Sanella keeps   scoring poorly and low ( less than 30 % ) despite all the efforts / plans made is reflecting negatively on the   image of the federal institution and damages the reputation of its graduates at the local jobs market .    Hence ; it has been decided to uncover the reasons and discover elements behind slow achievement and   low rates of graduates ’ employment by considering some elements via conducting the tool of storytelling .      Selection 

 The design thinking tool chosen of DT box is “ Storytelling ” simply because it puts human experience front   and center knowing that we ’re dealing with graduates in this example .   We lean heavily on this tool to   support exploring reasons of low rates of employment among the university ’s graduates .   This selection is also meant to deeply utilize emotional connections and to know the audience further .     Application 

 Alumni from the same university was invited to conduct a storytelling session since the storyteller was   once in the same position as the graduates concerned which is anticipated to provide refined   understanding and deep analysis toward their issues , feelings , thoughts and career setback .   During storytelling the level frustration caused by un employment was well discussed to establish two side   communications linkage and to create bonding moments with audience .     A story about a graduate who spent years at home struggling to find a suitable job was told in an   interesting way to have the audience engaged . Additionally ; some questions remained unanswered to   build a level of suspense .   The clear sequence of event was logical to navigate audience that eventually   the Alumni in the story found a job at the private sector although a career at government sector was   initially targeted .   The ultimate finding was discovering alternative areas for career success and   advancement . Moreover ; the audience similarly interacted and presented their moments of tension and   pain .    The storytelling as a design thinking tool helped all to get the same awareness and understanding   of the problem discussed where all looks forward to solving it . 

 Insight 

 By applying the tool of storytelling and via involvement / engagement of audience the impact and outcome   was significant .   The audience came to find that many job contracts at private sectors and banking sectors were declined   since graduates believed working at the government sector comes first .    This was the main reason of low rate of employment among graduates of Sanella .   The pursue / seeking of jobs at only one sector did n’t improve previous results of graduates ’ employment .   But the storytelling tool supported shedding light on different career paths to be pursued to minimize   unemployment rates .    Future wise ; incorporating this design thinking tool to tackle the percentage of graduates ’ contracts   offering will be tracked and closely observed to study how well utilized the tool is in a certain timeframe   ( 12 months ) .      Approach 

 The tool used here is found suitable to capture direct insight of audience and to provide answers to   relevant questions .   The design of the tool led to satisfactory solution of a traditional problem .   Also , the storytelling in this example made an excellent reflection by transforming the employment   strategy to become live , practical , characteristic and personalized .     If time allows it other alternative approaches would have been considered as well such as : 

 •   Ethnographic Interviews : because this tool would have given a reality sense , genuine feel of   graduates ’ life , career hopes and unarticulated needs .   This tool would have also provided deep insights of the issue argued . 

 •   Brainstorming : this tool would have been conducted not on the traditional way .    It would contain structured techniques , triggered questions , collaborative ideas , multiple rounds   of silent writing ideas that is shared by all to tackle the problem of poor rates in relation to   graduates ’ employment . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Om Ahmed Teto
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Example Reflection – Storytelling ( Design Tool ) 

 Low Percentage of Graduates Employment – Sanella 

 Submitted on : 17th April 2020   Submitted by :   Om Ahmed Teto 

 Challenge 

 I am a staff member in Strategy team at Sanella which is one of the leading federal higher   educational institutions in the United Arab Emirates .   Part of annual strategic performance measuring is to track certain number of KPIs ( Key Performance   Indicators ) and OPIs ( Operational Performance Indicators ) by extracting , calculating , validating and   verifying the results achieved along with comprehensive examination to the supporting docs and row data   submitted accordingly .    It is noticed that the KPI argued of % Graduates Employment in 12 months where Sanella keeps   scoring poorly and low ( less than 30 % ) despite all the efforts / plans made is reflecting negatively on the   image of the federal institution and damages the reputation of its graduates at the local jobs market .    Hence ; it has been decided to uncover the reasons and discover elements behind slow achievement and   low rates of graduates ’ employment by considering some elements via conducting the tool of storytelling .      Selection 

 The design thinking tool chosen of DT box is “ Storytelling ” simply because it puts human experience front   and center knowing that we ’re dealing with graduates in this example .   We lean heavily on this tool to   support exploring reasons of low rates of employment among the university ’s graduates .   This selection is also meant to deeply utilize emotional connections and to know the audience further .     Application 

 Alumni from the same university was invited to conduct a storytelling session since the storyteller was   once in the same position as the graduates concerned which is anticipated to provide refined   understanding and deep analysis toward their issues , feelings , thoughts and career setback .   During storytelling the level frustration caused by un employment was well discussed to establish two side   communications linkage and to create bonding moments with audience .     A story about a graduate who spent years at home struggling to find a suitable job was told in an   interesting way to have the audience engaged . Additionally ; some questions remained unanswered to   build a level of suspense .   The clear sequence of event was logical to navigate audience that eventually   the Alumni in the story found a job at the private sector although a career at government sector was   initially targeted .   The ultimate finding was discovering alternative areas for career success and   advancement . Moreover ; the audience similarly interacted and presented their moments of tension and   pain .    The storytelling as a design thinking tool helped all to get the same awareness and understanding   of the problem discussed where all looks forward to solving it . 

 Insight 

 By applying the tool of storytelling and via involvement / engagement of audience the impact and outcome   was significant .   The audience came to find that many job contracts at private sectors and banking sectors were declined   since graduates believed working at the government sector comes first .    This was the main reason of low rate of employment among graduates of Sanella .   The pursue / seeking of jobs at only one sector did n’t improve previous results of graduates ’ employment .   But the storytelling tool supported shedding light on different career paths to be pursued to minimize   unemployment rates .    Future wise ; incorporating this design thinking tool to tackle the percentage of graduates ’ contracts   offering will be tracked and closely observed to study how well utilized the tool is in a certain timeframe   ( 12 months ) .      Approach 

 The tool used here is found suitable to capture direct insight of audience and to provide answers to   relevant questions .   The design of the tool led to satisfactory solution of a traditional problem .   Also , the storytelling in this example made an excellent reflection by transforming the employment   strategy to become live , practical , characteristic and personalized .     If time allows it other alternative approaches would have been considered as well such as : 

 •   Ethnographic Interviews : because this tool would have given a reality sense , genuine feel of   graduates ’ life , career hopes and unarticulated needs .   This tool would have also provided deep insights of the issue argued . 

 •   Brainstorming : this tool would have been conducted not on the traditional way .    It would contain structured techniques , triggered questions , collaborative ideas , multiple rounds   of silent writing ideas that is shared by all to tackle the problem of poor rates in relation to   graduates ’ employment .
### Output: 