Reflection – Learning Launch 

 Challenge     A college friend and I were brainstorming ideas for T - shirt logos . An idea we came up with was   to design logos that took , what we thought was , a humorous take on campus Greek   Organizations . As my friend and I are both in agriculture related fields our ideas related to the   Greek alphabet and farm animals .   We came up with several ” Greek ” logos that included Kappa   Cow Pi , Sigma Pigma Pi , Lambda Lamb , Gamma Goat , and Delta Dog . Each logo would have   traditional Greek letters , however the animal was represented by a silhouette of the respective   animals head .   Below each logo were captions fitting the logo and the college theme . For   instance , under the Lambda Lamb symbol where the words “ Ewe U. ”   The Delta Dog logo ’s   caption was “ Bite U. ”   Of course , “ U. ” is short for University .     While my friend and I thought the idea was great , we wondered would the T - shirts sell .   Would   the general public lay down their money to buy our product . Could the T - shirts generate   interest , word - of - mouth , and profitability . We needed to test our hypothesis that the T - shirts   would be a hit .     Selection     My friend and I had already used the design thinking visualization tool to draw our designs on   paper .   It was time to test our hypothesis by using the learning launch tool . The tool is used to   perform a quick experiment to either confirm or disconfirm a hypothesis using the facts and   data gathered from customers during the experiment .     Application     We decided to do a quick marketing test using only one of our “ Greek ” T - shirt logos to see if   customers liked our product .   Testing with only one logo allowed us to invest a small amount of   capital to perform the quick test .   The World Dairy Expo is an event where people from around   the world come to see the world ’s best cows , products , and merchandise surrounding the dairy   industry .   What better place to test out our Kappa Cow Pi logo with the caption underneath   reading “ Udder U. ”     My friend and I set up a booth at the World Dairy Expo where we displayed , and sold , our   Kappa Cow Pi logo T - shirts .   We also had brochures to handout that included all of our “ Greek ”   logo designs , and our contact information .   We were there for one week .     Insight     The customer data that we received using the learning launch tool to do a quick experiment   was very valuable . We learned that other people also found our ‘ Greek ” logo humorous , and 

 were willing to spend their money to purchase our T - shirts .   In the one week at the World Dairy   Expo we were able to cover our expenses and make a profit . The brochures were a benefit as   well . Customers who saw our additional logos expressed interest in how to purchase the T- shirts with the various designs .   To sum it up , our hypothesis that the T - shirts would be a hit   was confirmed .     Approach     Having confirmed our hypothesis , it was decided to perform another learning launch .   This   time , we advertised our five “ Greek ” logo designs in one agriculture merchandise magazine .    The small experiment was to confirm or disconfirm if our T - shirt logos would sell to a broader   range than just the specific customers we targeted at the World Dairy Expo with our Kappa Cow   Pi design .       We learned that utilizing the learning launch tool a second time was the smart thing to do .    While we did not lose our ” shirts ” in the catalog experiment , neither did we turn a large profit .    My friend and I decided to end our side business . We learned a lot and had a lot of fun along   the way . As I stated at the beginning , we are both in agricultural related fields and will use   design thinking many times in the future .       Salvador Cabrera 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Salvador Cabrera
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 Challenge     A college friend and I were brainstorming ideas for T - shirt logos . An idea we came up with was   to design logos that took , what we thought was , a humorous take on campus Greek   Organizations . As my friend and I are both in agriculture related fields our ideas related to the   Greek alphabet and farm animals .   We came up with several ” Greek ” logos that included Kappa   Cow Pi , Sigma Pigma Pi , Lambda Lamb , Gamma Goat , and Delta Dog . Each logo would have   traditional Greek letters , however the animal was represented by a silhouette of the respective   animals head .   Below each logo were captions fitting the logo and the college theme . For   instance , under the Lambda Lamb symbol where the words “ Ewe U. ”   The Delta Dog logo ’s   caption was “ Bite U. ”   Of course , “ U. ” is short for University .     While my friend and I thought the idea was great , we wondered would the T - shirts sell .   Would   the general public lay down their money to buy our product . Could the T - shirts generate   interest , word - of - mouth , and profitability . We needed to test our hypothesis that the T - shirts   would be a hit .     Selection     My friend and I had already used the design thinking visualization tool to draw our designs on   paper .   It was time to test our hypothesis by using the learning launch tool . The tool is used to   perform a quick experiment to either confirm or disconfirm a hypothesis using the facts and   data gathered from customers during the experiment .     Application     We decided to do a quick marketing test using only one of our “ Greek ” T - shirt logos to see if   customers liked our product .   Testing with only one logo allowed us to invest a small amount of   capital to perform the quick test .   The World Dairy Expo is an event where people from around   the world come to see the world ’s best cows , products , and merchandise surrounding the dairy   industry .   What better place to test out our Kappa Cow Pi logo with the caption underneath   reading “ Udder U. ”     My friend and I set up a booth at the World Dairy Expo where we displayed , and sold , our   Kappa Cow Pi logo T - shirts .   We also had brochures to handout that included all of our “ Greek ”   logo designs , and our contact information .   We were there for one week .     Insight     The customer data that we received using the learning launch tool to do a quick experiment   was very valuable . We learned that other people also found our ‘ Greek ” logo humorous , and 

 were willing to spend their money to purchase our T - shirts .   In the one week at the World Dairy   Expo we were able to cover our expenses and make a profit . The brochures were a benefit as   well . Customers who saw our additional logos expressed interest in how to purchase the T- shirts with the various designs .   To sum it up , our hypothesis that the T - shirts would be a hit   was confirmed .     Approach     Having confirmed our hypothesis , it was decided to perform another learning launch .   This   time , we advertised our five “ Greek ” logo designs in one agriculture merchandise magazine .    The small experiment was to confirm or disconfirm if our T - shirt logos would sell to a broader   range than just the specific customers we targeted at the World Dairy Expo with our Kappa Cow   Pi design .       We learned that utilizing the learning launch tool a second time was the smart thing to do .    While we did not lose our ” shirts ” in the catalog experiment , neither did we turn a large profit .    My friend and I decided to end our side business . We learned a lot and had a lot of fun along   the way . As I stated at the beginning , we are both in agricultural related fields and will use   design thinking many times in the future .       Salvador Cabrera
### Output: 