REFLECTION- MIND MAPING 

 Challenge : I lead a team that is in charge of the commercial strategy and product development   for the financing of cars and motorcycles . This market has had important changes because car   brands are having their own banks ; which reduces the possibilities of growth for other banks like   ours . This is why we decided to focus on the used car market ; because it is 4 times bigger than   the new car market ; it does not have large banks and the financing percentage is low . Our   company is the leader with a 23 % share ; But while 70 % of new cars are financed , only 10 % of   used vehicles have formal financing . The main challenge is to reach more dealers and especially   more customers , one by one . 

 Selection : 

 We decided to choose mind mapping because in some meetings the different teams of the   company ( sales , customer experience , partner experience ; credit analysis ) show difficulties to   grow in the used vehicle market , and each team provides a possible solution ; but we have not   had an integrated plan that involves all teams . So , this tool could help us to find patterns in   order to built a complete plan 

 Application : 

 We plan a meeting called ¨Taller de Used¨ ; and we chose one person from the sales team ,   customer experience , partner experience , product and credit analysis . At the beginning of the   meeting we gave them the premise that “ we want to grow more in the used vehicle market , even   though we are already leaders ” . Then we talked about the different initiatives we had had in the   past ( with their results ) , and the ones we had in the present . In the same way , we exposed the   advantages and disadvantages that we had today compared to our competitors . 

 we draw a board with rows and columns ; columns represented the time horizon ( short , medium   or long term ) to implement the idea ; and rows if it was an idea that leveraged one of our strengths   or if it was an idea to mitigate our weaknesses . In the end , we were able to identify similar ideas   among the teams that , when classified by a time horizon , allowed us to build a more orderly   strategic plan 

 Insight : 

 By applying mind mapping tool , all teams were able to put their ideas in order , identify which   ones were valuable to customers and which ones to the company . Meanwhile , our team was   able to build a more articulated work plan and was able to identify which ideas needed to be   prioritized . Similarly , the identified patterns were evaluated based on the availability of money   and time , in order to define the experiments that would be carried out . 

 Approach : At the beginning of our workshop the teams were very focused on very tactical   ideas and not on transformation ideas . In a specific moment , we check our table and we only   had short - term ideas , so we had to motivate the teams to think in a more disruptive way . We   believe that in the initial phase of the workshop , we should have asked questions more   oriented to the future of the market , future consumer behavior , future barriers and in general   motivate to see the business in a different way . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION- MIND MAPING 

 Challenge : I lead a team that is in charge of the commercial strategy and product development   for the financing of cars and motorcycles . This market has had important changes because car   brands are having their own banks ; which reduces the possibilities of growth for other banks like   ours . This is why we decided to focus on the used car market ; because it is 4 times bigger than   the new car market ; it does not have large banks and the financing percentage is low . Our   company is the leader with a 23 % share ; But while 70 % of new cars are financed , only 10 % of   used vehicles have formal financing . The main challenge is to reach more dealers and especially   more customers , one by one . 

 Selection : 

 We decided to choose mind mapping because in some meetings the different teams of the   company ( sales , customer experience , partner experience ; credit analysis ) show difficulties to   grow in the used vehicle market , and each team provides a possible solution ; but we have not   had an integrated plan that involves all teams . So , this tool could help us to find patterns in   order to built a complete plan 

 Application : 

 We plan a meeting called ¨Taller de Used¨ ; and we chose one person from the sales team ,   customer experience , partner experience , product and credit analysis . At the beginning of the   meeting we gave them the premise that “ we want to grow more in the used vehicle market , even   though we are already leaders ” . Then we talked about the different initiatives we had had in the   past ( with their results ) , and the ones we had in the present . In the same way , we exposed the   advantages and disadvantages that we had today compared to our competitors . 

 we draw a board with rows and columns ; columns represented the time horizon ( short , medium   or long term ) to implement the idea ; and rows if it was an idea that leveraged one of our strengths   or if it was an idea to mitigate our weaknesses . In the end , we were able to identify similar ideas   among the teams that , when classified by a time horizon , allowed us to build a more orderly   strategic plan 

 Insight : 

 By applying mind mapping tool , all teams were able to put their ideas in order , identify which   ones were valuable to customers and which ones to the company . Meanwhile , our team was   able to build a more articulated work plan and was able to identify which ideas needed to be   prioritized . Similarly , the identified patterns were evaluated based on the availability of money   and time , in order to define the experiments that would be carried out . 

 Approach : At the beginning of our workshop the teams were very focused on very tactical   ideas and not on transformation ideas . In a specific moment , we check our table and we only   had short - term ideas , so we had to motivate the teams to think in a more disruptive way . We   believe that in the initial phase of the workshop , we should have asked questions more   oriented to the future of the market , future consumer behavior , future barriers and in general   motivate to see the business in a different way .
### Output: 