Challenge and Selection 

 As detailed in the earlier sessions of this class , a tool that I find to be extremely beneficial to   understanding the customer and which helps to aid in the creation of customer - centric product   development is visualization .   At my last job , I was part of the launch team to create a new beauty   subscription box targeted towards women .   My role in the team was to acquire new subscribers . The   target demographic for this product was a niche customer set , who had needs and concerns that were   different from many of the launch team . In order for the team to deliver a customized product , and for   myself , in particular , to create marketing campaigns that would attract the target demo ’s attention , we   needed to go to the source .   Working with our custom research and insights team , we gathered a group   of women across several states and varying ages and economic backgrounds to ask them directly what   they were looking for . 

 Application 

 In each session , we asked each woman a series of questions about their daily beauty habits , their   favorite products , how much they spend on products and how often they bought them .   While these   questions alone were incredibly valuable in providing insights into what types of products we should   include , I found the conversations between the women ( strangers to each other before the session ) to   be the most beneficial .   I took note of the terms and phrases they used and knew those would be helpful   as I created marketing copy for my campaigns . 

 Another part of the session that helped shape the product and the marketing was asking each of the   women to scour the pages of women ’s magazine and pull out pictures and phrases that were   inspirational to them .   The collages that these women created hung on the walls of our offices and we   often referred to them for ideas on colors , images , and products . 

 Insight and approach 

 There are tons of research tools available for businesses that can provide information on demographics   and spending habits .   It would have been easy to just use that information and test and learn along the   way . However , without having these in person sessions and really getting up close and personal with our   targeting customer , many of the reason why the product was successful at launch was from the   information these women provided to us .   They showed us the value of making the product a part of the   “ community ” and speaking amongst the women and not at them . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge and Selection 

 As detailed in the earlier sessions of this class , a tool that I find to be extremely beneficial to   understanding the customer and which helps to aid in the creation of customer - centric product   development is visualization .   At my last job , I was part of the launch team to create a new beauty   subscription box targeted towards women .   My role in the team was to acquire new subscribers . The   target demographic for this product was a niche customer set , who had needs and concerns that were   different from many of the launch team . In order for the team to deliver a customized product , and for   myself , in particular , to create marketing campaigns that would attract the target demo ’s attention , we   needed to go to the source .   Working with our custom research and insights team , we gathered a group   of women across several states and varying ages and economic backgrounds to ask them directly what   they were looking for . 

 Application 

 In each session , we asked each woman a series of questions about their daily beauty habits , their   favorite products , how much they spend on products and how often they bought them .   While these   questions alone were incredibly valuable in providing insights into what types of products we should   include , I found the conversations between the women ( strangers to each other before the session ) to   be the most beneficial .   I took note of the terms and phrases they used and knew those would be helpful   as I created marketing copy for my campaigns . 

 Another part of the session that helped shape the product and the marketing was asking each of the   women to scour the pages of women ’s magazine and pull out pictures and phrases that were   inspirational to them .   The collages that these women created hung on the walls of our offices and we   often referred to them for ideas on colors , images , and products . 

 Insight and approach 

 There are tons of research tools available for businesses that can provide information on demographics   and spending habits .   It would have been easy to just use that information and test and learn along the   way . However , without having these in person sessions and really getting up close and personal with our   targeting customer , many of the reason why the product was successful at launch was from the   information these women provided to us .   They showed us the value of making the product a part of the   “ community ” and speaking amongst the women and not at them .
### Output: 