Challenge & Selection 

 Trying to sell new devices to customers has always been a big challenge for mobile   operators . Also in economical crisis situations , people get nervous when they see a new   device offer . For many years , when we start a new marketing communication campaign to   sell our custormers new devices , we could n’t pass our offer properly . People did n’t even   look at the ad . 

 The challenge was ; passing the offer to the consumers in an impressive way to catch   consumer ’s attention in order to sell new devices . But , we have always been in a boring   mood in our communication campaigns . We needed a different , impressive approach . 

 Insight 

 So with our customers , we made a research . We tried to learn how we could set our method   to an attractive mood . Which visual elements do n’t work ? Which scripts make the consumer   nervous ? 

 The technology is getting developed every day . So the device which we bought two years   ago gets slower day after day . We need to prepare good offers for our customers so they   could buy new devices . 

 Application 

 We used storytelling tool to tell our offers in an impressive way , in a story .   There was a couple and it was the new year ’s eve . So they should give new year gifts   between each other . The husband sits on the kitchen chair and does nothing . Then the wife   comes in , gives the new year present to husband . It ’s a smart watch . The husband takes the   present and becomes happy . Then he gives his present to his wife . It ’s a frying pan shaped   package . The wife gets shocked but she tries to look like she ’s excited . She opens the   package then she sees the real gift . A brand new smartphone , inside a frying pan . She loves   that joke and also she becomes happy thanks to smartphone gift . 

 With that joke , we make the consumers happy . When they were in a good mood , we   explained our offer at the end of the TV ad . “ Make your loved ones happy . You can buy a   brand new smartphone to them with this offer … ” . The consumers did n’t skip the ad , they   listened the offer until the end . 

 Approach 

 Consumers liked the new approach . Our sales had been increased . Next time , we will always   try to put the consumers in a good mood by using jokes , stories in TV ad . Then we will tell   the offer . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 Trying to sell new devices to customers has always been a big challenge for mobile   operators . Also in economical crisis situations , people get nervous when they see a new   device offer . For many years , when we start a new marketing communication campaign to   sell our custormers new devices , we could n’t pass our offer properly . People did n’t even   look at the ad . 

 The challenge was ; passing the offer to the consumers in an impressive way to catch   consumer ’s attention in order to sell new devices . But , we have always been in a boring   mood in our communication campaigns . We needed a different , impressive approach . 

 Insight 

 So with our customers , we made a research . We tried to learn how we could set our method   to an attractive mood . Which visual elements do n’t work ? Which scripts make the consumer   nervous ? 

 The technology is getting developed every day . So the device which we bought two years   ago gets slower day after day . We need to prepare good offers for our customers so they   could buy new devices . 

 Application 

 We used storytelling tool to tell our offers in an impressive way , in a story .   There was a couple and it was the new year ’s eve . So they should give new year gifts   between each other . The husband sits on the kitchen chair and does nothing . Then the wife   comes in , gives the new year present to husband . It ’s a smart watch . The husband takes the   present and becomes happy . Then he gives his present to his wife . It ’s a frying pan shaped   package . The wife gets shocked but she tries to look like she ’s excited . She opens the   package then she sees the real gift . A brand new smartphone , inside a frying pan . She loves   that joke and also she becomes happy thanks to smartphone gift . 

 With that joke , we make the consumers happy . When they were in a good mood , we   explained our offer at the end of the TV ad . “ Make your loved ones happy . You can buy a   brand new smartphone to them with this offer … ” . The consumers did n’t skip the ad , they   listened the offer until the end . 

 Approach 

 Consumers liked the new approach . Our sales had been increased . Next time , we will always   try to put the consumers in a good mood by using jokes , stories in TV ad . Then we will tell   the offer .
### Output: 