Challenge & Selection :      The challenge is to design a logo , letterhead , business card and a branding   book for a client ’s pastry shop . The name of his shop is called biggest famous worldwide bottling company and   he started   with   an   idea   to   share   his   hobby   of   making   a   UNESCO and   spreading the happiness   and   smiles   through   the   delicious   taste with   different flavors and appealing topping that can provide a   reason for   gathering with family & friends or only take   time   out   for   yourself , to enjoy   the moment and taste the joy !   And since Mr. UNESCO has   a   true believe in   what the pure creativity and   imagination   can   do ,   he   decided to make his   UNESCO unique by using the Mint as a decoration . Thus , he puts all all his   effort in every piece of   UNESCO to offer an incomparable sense of fulfilment .   As stated by the client “ I have been baking tarts for my family and friends   for as long as I could remember and I want the logo to be something   creative and memorable yet simple ” . Me as designer then started the   project with selecting to use the tool mind mapping and Visual brain   dumbing to get a better view of what would be suitable for him .       Application :     Based on what I understood from the client that he is looking for something   friendly and inviting yet fancy for his customers . From my point of view , the   user wanted the scheme to be more modern than classic , more youthful   than mature , more playful than sophisticated , and in between luxurious and   economical .     To start with the design process I added visual brain dumping in to the   mind mapping activity to generate a larger number of ideas , that will   potentially help inspire newer and better ideas . Below is a draft of the mind   mapping and the visual brain dumping process ( see figure 1 ) .      I decided to add a mustache and chef ’s hat to indicate the “ Mr ” in the name   of the company . After roughly drawing some sketches of the mustache , the 

 chef ’s hat and the tart we reached a decision to combine them all together .   I ended up with three designs .      For colors , I chosed pastel over primary colors because pastel colors are   less saturated and are more soothing and calming to look at . As for the   color combination , I used yellow , different shades of pink such as peach , a   bit of orange and brown . The color yellow resembles cheer and happiness ,   most restaurants use it , as it is known as the delicious color . The color pink   resembles on the emotional side , it communicates love and romance it also   gives the logo a modern look with a touch of youthfulness . Finally , the   colors orange and brown are used because they resemble warmth , taste   and aroma that stimulates the appetite , it also represents steadfastness   and simplicity .      For typefaces , I used Bradlay Demo and Lao MN . These fonts are ideal for   logos especially Bradlay Demo which is also the primary font , the font has   a balanced , harmonious look and lends correspondence a personal touch . 

 Insight & Approach :     With the help of the mind mapping tool that I made I was able to visually   imagine and create the design ideas in a really better way . Below are the   three prototypes I designed . Prototype 1 ( see figure 2 ) was the first one I   designed but , as we wanted to present the client with more options to pick   out from , I proceeded with prototype 2 ( see figure 3 ) . To improve , I then   reached a decision to make an additional design and came up with   prototype 3 ( see figure 4 ) . After we presented our prototypes to our client .   He gave his feedback on all three prototypes , he responded with “ I like all   three , but prototype 3 is well suited for my shop and precisely what I am   looking for ” . 

 Figure 3 . Prototype 2 

 Figure 2 . Prototype 1 

 Figure 4 . Prototype 3 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection :      The challenge is to design a logo , letterhead , business card and a branding   book for a client ’s pastry shop . The name of his shop is called biggest famous worldwide bottling company and   he started   with   an   idea   to   share   his   hobby   of   making   a   UNESCO and   spreading the happiness   and   smiles   through   the   delicious   taste with   different flavors and appealing topping that can provide a   reason for   gathering with family & friends or only take   time   out   for   yourself , to enjoy   the moment and taste the joy !   And since Mr. UNESCO has   a   true believe in   what the pure creativity and   imagination   can   do ,   he   decided to make his   UNESCO unique by using the Mint as a decoration . Thus , he puts all all his   effort in every piece of   UNESCO to offer an incomparable sense of fulfilment .   As stated by the client “ I have been baking tarts for my family and friends   for as long as I could remember and I want the logo to be something   creative and memorable yet simple ” . Me as designer then started the   project with selecting to use the tool mind mapping and Visual brain   dumbing to get a better view of what would be suitable for him .       Application :     Based on what I understood from the client that he is looking for something   friendly and inviting yet fancy for his customers . From my point of view , the   user wanted the scheme to be more modern than classic , more youthful   than mature , more playful than sophisticated , and in between luxurious and   economical .     To start with the design process I added visual brain dumping in to the   mind mapping activity to generate a larger number of ideas , that will   potentially help inspire newer and better ideas . Below is a draft of the mind   mapping and the visual brain dumping process ( see figure 1 ) .      I decided to add a mustache and chef ’s hat to indicate the “ Mr ” in the name   of the company . After roughly drawing some sketches of the mustache , the 

 chef ’s hat and the tart we reached a decision to combine them all together .   I ended up with three designs .      For colors , I chosed pastel over primary colors because pastel colors are   less saturated and are more soothing and calming to look at . As for the   color combination , I used yellow , different shades of pink such as peach , a   bit of orange and brown . The color yellow resembles cheer and happiness ,   most restaurants use it , as it is known as the delicious color . The color pink   resembles on the emotional side , it communicates love and romance it also   gives the logo a modern look with a touch of youthfulness . Finally , the   colors orange and brown are used because they resemble warmth , taste   and aroma that stimulates the appetite , it also represents steadfastness   and simplicity .      For typefaces , I used Bradlay Demo and Lao MN . These fonts are ideal for   logos especially Bradlay Demo which is also the primary font , the font has   a balanced , harmonious look and lends correspondence a personal touch . 

 Insight & Approach :     With the help of the mind mapping tool that I made I was able to visually   imagine and create the design ideas in a really better way . Below are the   three prototypes I designed . Prototype 1 ( see figure 2 ) was the first one I   designed but , as we wanted to present the client with more options to pick   out from , I proceeded with prototype 2 ( see figure 3 ) . To improve , I then   reached a decision to make an additional design and came up with   prototype 3 ( see figure 4 ) . After we presented our prototypes to our client .   He gave his feedback on all three prototypes , he responded with “ I like all   three , but prototype 3 is well suited for my shop and precisely what I am   looking for ” . 

 Figure 3 . Prototype 2 

 Figure 2 . Prototype 1 

 Figure 4 . Prototype 3
### Output: 