Peer - graded Assignment : Reflection 

 Tool Selected : Story Telling 

 Challenge & Selection : 

 Storytelling is a powerful tool that are applicable to resolve various situations , As an   Research Analyst in the previous company have observed that Marketers of a Hair Care   Company , They always faced challenges of how to attract new customers to try develop   inclination towards newly launched products and they also face hurdle on how to ensure   the occurrence of decreasing brand loyalty towards the products being witnessed due to   varied availability of choices available for consumers in the market these days 

 We had a brainstorming session to resolve these wherein I choose to apply storytelling as it   will help to get insights into users , building rapport and reach them emotionally . I have   created personas to represent the target users and add conflict to stories that reflect their   user journeys and problems . One of the purposes is through crafting stories , we can better   understand what users want from a solution . Good stories always fascinate audiences . In   user experience ( UX ) design , if designers use storytelling throughout the design process to   ensure that all work focuses on the users need and value that   company want to give those   users . After completing design research to understand the user ’s needs and desires , we can   use the insights to tell a story about who your users are , what they need and how you ’ll   provide that , This story makes it easy for everyone involved in the project to empathize with   users and ensure that their work matches the story . Having a story throughout the project   means marketing the design at the end of the design process is also straightforward , as you   already know exactly which story to tell to show how your products provide value . 

 Application : 

 Storytelling directly involves emotional branding , Emotional branding in fact is the practice   of building brands that directly appeal to consumer ’s self , emotional state , needs and   aspirations . The purpose of the emotional branding is to establish a connection between   consumers and products by stimulating consumer emotions . Human needs such as love ,   power , emotional security and self- satisfaction are based on emotions in the subconscious ,   as the basis of emotional brands , and allow marketers to create self - fulfilling prophecies in   consumer demand . People want to meet demand , and advertiser need to implement these   needs in a permanent cycle . Our company has launched a new anti - hair fall treatment   shampoo product that allows real women to share their product experiences in “ Beauty Me   Anti Hair Fall Diary ” through videos and blog where real women share their Anti Hair Fall   stories and how new products can save them . A YouTube designed diary channel attracts   real women from fashion bloggers , travel bloggers , makeup artists , to share their anti - hair   fall stories with us . It also has a link to buy products online . The channel also spurred a   Facebook app that was once again designed as a diary . In addition to similar YouTube   channels , the secret diary app provides more information about hair and products . Creating   a secret diary , revealing products as a solution and letting real women share their anti - hair   fall secret is supporting the two pillars of the sport . This type of storytelling enables new   customers more willingness to embark their journey on our products as the review is real   and high credibility 

 Insight 

 By applying the learning tool , we designed and tested our solution , Through the learning   process we got to improve our product ’s function and design to meet user ’s expectation . It   is through this process we realized that the customers were more attract to the review from   the Facebook as it is shared by normal users not celebrities or influencer . Our marketing   department used the results of this process to re - strategize our marketing campaign .   Moving forward I have recommended business to focus on human centred   design to   improve product and services . This tool helped me to strengthen and increase the   connection with audience by creating an emotional connection as audience get driven by   personal connections that they make with brands . Engaging in brand storytelling can help   open doors to expand our targeted audiences 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Peer - graded Assignment : Reflection 

 Tool Selected : Story Telling 

 Challenge & Selection : 

 Storytelling is a powerful tool that are applicable to resolve various situations , As an   Research Analyst in the previous company have observed that Marketers of a Hair Care   Company , They always faced challenges of how to attract new customers to try develop   inclination towards newly launched products and they also face hurdle on how to ensure   the occurrence of decreasing brand loyalty towards the products being witnessed due to   varied availability of choices available for consumers in the market these days 

 We had a brainstorming session to resolve these wherein I choose to apply storytelling as it   will help to get insights into users , building rapport and reach them emotionally . I have   created personas to represent the target users and add conflict to stories that reflect their   user journeys and problems . One of the purposes is through crafting stories , we can better   understand what users want from a solution . Good stories always fascinate audiences . In   user experience ( UX ) design , if designers use storytelling throughout the design process to   ensure that all work focuses on the users need and value that   company want to give those   users . After completing design research to understand the user ’s needs and desires , we can   use the insights to tell a story about who your users are , what they need and how you ’ll   provide that , This story makes it easy for everyone involved in the project to empathize with   users and ensure that their work matches the story . Having a story throughout the project   means marketing the design at the end of the design process is also straightforward , as you   already know exactly which story to tell to show how your products provide value . 

 Application : 

 Storytelling directly involves emotional branding , Emotional branding in fact is the practice   of building brands that directly appeal to consumer ’s self , emotional state , needs and   aspirations . The purpose of the emotional branding is to establish a connection between   consumers and products by stimulating consumer emotions . Human needs such as love ,   power , emotional security and self- satisfaction are based on emotions in the subconscious ,   as the basis of emotional brands , and allow marketers to create self - fulfilling prophecies in   consumer demand . People want to meet demand , and advertiser need to implement these   needs in a permanent cycle . Our company has launched a new anti - hair fall treatment   shampoo product that allows real women to share their product experiences in “ Beauty Me   Anti Hair Fall Diary ” through videos and blog where real women share their Anti Hair Fall   stories and how new products can save them . A YouTube designed diary channel attracts   real women from fashion bloggers , travel bloggers , makeup artists , to share their anti - hair   fall stories with us . It also has a link to buy products online . The channel also spurred a   Facebook app that was once again designed as a diary . In addition to similar YouTube   channels , the secret diary app provides more information about hair and products . Creating   a secret diary , revealing products as a solution and letting real women share their anti - hair   fall secret is supporting the two pillars of the sport . This type of storytelling enables new   customers more willingness to embark their journey on our products as the review is real   and high credibility 

 Insight 

 By applying the learning tool , we designed and tested our solution , Through the learning   process we got to improve our product ’s function and design to meet user ’s expectation . It   is through this process we realized that the customers were more attract to the review from   the Facebook as it is shared by normal users not celebrities or influencer . Our marketing   department used the results of this process to re - strategize our marketing campaign .   Moving forward I have recommended business to focus on human centred   design to   improve product and services . This tool helped me to strengthen and increase the   connection with audience by creating an emotional connection as audience get driven by   personal connections that they make with brands . Engaging in brand storytelling can help   open doors to expand our targeted audiences
### Output: 