Reflection – Journey Mapping 

 Challenge & Selection 

 Journey Mapping is a tool that not just gives us sufficient data to work with but   it helps us build a friendly relation with the customer because of which we get   to know there real concern . I work with a team of 15 people all around the age   of 20 - 25 and we all have our flaws . We sit in group of 3 and have stress release   sessions and see if we can connect with each other & do something about it .   So in brief Journey mapping is a proved tool among a small team and is quite   effective to collect relevant data regarding the issue at hand . Now we work   with a lot of women during our work like house wives , working mothers , single   mothers and most women belong to middle class category of society . We talk   to them at their convenient time & place and make sure to find out the real   concern that bothers them . 

 Application 

 Let me share one of our cases where without Journey Mapping   maybe we   could n’t have find a better way to deal with the situation . So we used to   conduct an event called Pinkathon which is a marathon event especially for   women & girls all over India . So this event was a huge success as we started in   metro cities of India at first . But later on when we shifted to do these events in   tier 2 & 3 cities we did n’t find the same kind of response as we found in metro   cities . So after a lot of discussion with the team we needed to find the real   reason behind it so we picked 2 such cities and had a meeting with local   women support groups , women society groups etc to seek their help in finding   a solution . So together with their help we found a way to communicate with   the women in their localities and such . And while we met with quite a few   women during this research we came up with two repeated reasons of   concerns like that people do n’t think Marathon as an event for women as they   have a perception that women have to follow a certain kind of dress - code in   order to participate and which does n’t sit well with quite a few women and   their families . Secondly , when we say Pinkathon it feels like something big and 

 something a middle class woman ca n’t approach that easily . So we discussed   among ourselves and wanted to make the women comfortable and we came   up with 2 ideas and to see whether they work we held few campaigns in public   places like malls , society grounds , stadiums etc . So the first idea we came up   with was a 1 km walk Saree race as most of middle class women are fine with it   as they are comfortable in it and started public awareness about fitness and   how dress code or looks should not stop women to be fit . And the second idea   was to name the event held at tier 2&3 cities with their respective city name   like “ Nashik Going Pink “ , ” Vizag Going Pink ” , etc so that people will feel more   affiliated with it and make them feel like their own city event . 

 Insight & Approach 

 So when we came up with this idea we were hoping a better crowd as   compared to what we saw last year . But the astonishing thing was we saw such   a good response during the campaigns and later on in the main event that we   were really happy . And the best thing was more and more women preferred to   take part in the event by wearing sarees , kurta pyjamas etc . So now we finally   understand only a women / girl can approach other women & let them feel   good enough to share their concern with them , so we did make the right   decision by taking the help of local women support groups beforehand . 

 So after the success in 2 cities we informed the higher stakeholders about our   approach towards the situation and how we were successful in making the   right decisions by making the women more comfortable towards the event .   Thus we got a go ahead to carry the same approach in all other tier 2&3 cities   the same way . 

 So when we came to know how effective the tool is in tackling real life   situations , we tried it in other events also rather than depending on the   existing data with no proper base to it . 

 So such tools have made me motivated to take a design thinking approach to   my upcoming Entrepreneurship . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Journey Mapping 

 Challenge & Selection 

 Journey Mapping is a tool that not just gives us sufficient data to work with but   it helps us build a friendly relation with the customer because of which we get   to know there real concern . I work with a team of 15 people all around the age   of 20 - 25 and we all have our flaws . We sit in group of 3 and have stress release   sessions and see if we can connect with each other & do something about it .   So in brief Journey mapping is a proved tool among a small team and is quite   effective to collect relevant data regarding the issue at hand . Now we work   with a lot of women during our work like house wives , working mothers , single   mothers and most women belong to middle class category of society . We talk   to them at their convenient time & place and make sure to find out the real   concern that bothers them . 

 Application 

 Let me share one of our cases where without Journey Mapping   maybe we   could n’t have find a better way to deal with the situation . So we used to   conduct an event called Pinkathon which is a marathon event especially for   women & girls all over India . So this event was a huge success as we started in   metro cities of India at first . But later on when we shifted to do these events in   tier 2 & 3 cities we did n’t find the same kind of response as we found in metro   cities . So after a lot of discussion with the team we needed to find the real   reason behind it so we picked 2 such cities and had a meeting with local   women support groups , women society groups etc to seek their help in finding   a solution . So together with their help we found a way to communicate with   the women in their localities and such . And while we met with quite a few   women during this research we came up with two repeated reasons of   concerns like that people do n’t think Marathon as an event for women as they   have a perception that women have to follow a certain kind of dress - code in   order to participate and which does n’t sit well with quite a few women and   their families . Secondly , when we say Pinkathon it feels like something big and 

 something a middle class woman ca n’t approach that easily . So we discussed   among ourselves and wanted to make the women comfortable and we came   up with 2 ideas and to see whether they work we held few campaigns in public   places like malls , society grounds , stadiums etc . So the first idea we came up   with was a 1 km walk Saree race as most of middle class women are fine with it   as they are comfortable in it and started public awareness about fitness and   how dress code or looks should not stop women to be fit . And the second idea   was to name the event held at tier 2&3 cities with their respective city name   like “ Nashik Going Pink “ , ” Vizag Going Pink ” , etc so that people will feel more   affiliated with it and make them feel like their own city event . 

 Insight & Approach 

 So when we came up with this idea we were hoping a better crowd as   compared to what we saw last year . But the astonishing thing was we saw such   a good response during the campaigns and later on in the main event that we   were really happy . And the best thing was more and more women preferred to   take part in the event by wearing sarees , kurta pyjamas etc . So now we finally   understand only a women / girl can approach other women & let them feel   good enough to share their concern with them , so we did make the right   decision by taking the help of local women support groups beforehand . 

 So after the success in 2 cities we informed the higher stakeholders about our   approach towards the situation and how we were successful in making the   right decisions by making the women more comfortable towards the event .   Thus we got a go ahead to carry the same approach in all other tier 2&3 cities   the same way . 

 So when we came to know how effective the tool is in tackling real life   situations , we tried it in other events also rather than depending on the   existing data with no proper base to it . 

 So such tools have made me motivated to take a design thinking approach to   my upcoming Entrepreneurship .
### Output: 