Author :   Francisco Martinez 

 Challenge 

 I work for a marketing consultant firm whose client is a Gym and wellness center in Guatemala   City , due to current pandemic quarantine , government closed all business premises to protect   population from COVID 19 infections . Therefore , this gym and wellness center needs to find a   way to continue in business , generating revenue from customers and continue their purpose to   let customer stay fit and be healthy .      Given the current situation is more challenging to achieve both goals , to continue business and   let customers live a healthy life and relieve their stress at the same time form home without   visiting gym premises ?      Selection 

 Our team had been brainstorming and given the urgency for this emergency , we decided to act   ASAP , as soon as possible , and use Learning Launch tool , to try with real customers and new   business idea and continue Gym and Wellness services remotely for customer to stay at home   and continue their daily routines . 

 The main hypothesis was that if we could deliver same health benefits remotely to customers ,   we could continue revenues and business life with an innovating business model and finding a   new way to deliver value to our current customers . 

 Better yet , to grow in this new experience , increased revenues and yearly subscriptions to gain   new customers , the actual business could have a fighting and surviving chance in this new   normal life . 

 Application 

 The main idea is to translocate gym machines and health benefits from actual premises to users   at their homes . The problem is that it has never been done before and we needed to learn this   new way to conduct business and fine tune success details , to learn What Works . 

 Therefore , we selected 20 customers that were interested in new remote service , and we offer   to deliver an exercise machinery to their homes , they could select form treadmills , stationary   bikes or climbers . This subscription service included daily routines in live exclusive internet   sessions with live instructors , professional nutritionist and social connection through group   challenges and follow up , even one to one professional advice via internet . 

 We wanted to learn what wows and what works to fine tune service and details , before we   launched officially subscriptions to reach new customers and try new business model to increase   revenues . 

 Insight and Approach 

 We monitored outcomes and tested our assumptions with real customers , asking daily   questions during first month . We asked and measured results with instructors and customers to   find out which techniques and services worked best than others , and what challenges customer   faced during home lock down that made working out a bad experienced . 

 We asked about home available space for workout , internet speed connections , and better time   schedule , duration of virtual classes , food routines , and family members that benefited from   these new services . 

 Now the challenge for this gym and wellness center is to provide a real healthy experience and   motivate remote customers to stay in these programs . With all the gathered information form   this survey and Learning Launch tool mechanism , I´m sure that this interruption of normal   business operations could p emerge anew business opportunity that could´ve been impossible   to think before this lockdown situation . 

 This is an ongoing process at this moment , but we hope this will work out for success . 

 I conclusion , design thinking process and tools is a determinant aspect in this ongoing   experiment and investigation ; a helpful aspect that conducted manager and teams members   from this company to find new way to deliver value to customer and continue business growth   through this uncertain times . 

 The information and customer insights will be priceless to assure the renewed business model   success . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Francisco Martinez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Author :   Francisco Martinez 

 Challenge 

 I work for a marketing consultant firm whose client is a Gym and wellness center in Guatemala   City , due to current pandemic quarantine , government closed all business premises to protect   population from COVID 19 infections . Therefore , this gym and wellness center needs to find a   way to continue in business , generating revenue from customers and continue their purpose to   let customer stay fit and be healthy .      Given the current situation is more challenging to achieve both goals , to continue business and   let customers live a healthy life and relieve their stress at the same time form home without   visiting gym premises ?      Selection 

 Our team had been brainstorming and given the urgency for this emergency , we decided to act   ASAP , as soon as possible , and use Learning Launch tool , to try with real customers and new   business idea and continue Gym and Wellness services remotely for customer to stay at home   and continue their daily routines . 

 The main hypothesis was that if we could deliver same health benefits remotely to customers ,   we could continue revenues and business life with an innovating business model and finding a   new way to deliver value to our current customers . 

 Better yet , to grow in this new experience , increased revenues and yearly subscriptions to gain   new customers , the actual business could have a fighting and surviving chance in this new   normal life . 

 Application 

 The main idea is to translocate gym machines and health benefits from actual premises to users   at their homes . The problem is that it has never been done before and we needed to learn this   new way to conduct business and fine tune success details , to learn What Works . 

 Therefore , we selected 20 customers that were interested in new remote service , and we offer   to deliver an exercise machinery to their homes , they could select form treadmills , stationary   bikes or climbers . This subscription service included daily routines in live exclusive internet   sessions with live instructors , professional nutritionist and social connection through group   challenges and follow up , even one to one professional advice via internet . 

 We wanted to learn what wows and what works to fine tune service and details , before we   launched officially subscriptions to reach new customers and try new business model to increase   revenues . 

 Insight and Approach 

 We monitored outcomes and tested our assumptions with real customers , asking daily   questions during first month . We asked and measured results with instructors and customers to   find out which techniques and services worked best than others , and what challenges customer   faced during home lock down that made working out a bad experienced . 

 We asked about home available space for workout , internet speed connections , and better time   schedule , duration of virtual classes , food routines , and family members that benefited from   these new services . 

 Now the challenge for this gym and wellness center is to provide a real healthy experience and   motivate remote customers to stay in these programs . With all the gathered information form   this survey and Learning Launch tool mechanism , I´m sure that this interruption of normal   business operations could p emerge anew business opportunity that could´ve been impossible   to think before this lockdown situation . 

 This is an ongoing process at this moment , but we hope this will work out for success . 

 I conclusion , design thinking process and tools is a determinant aspect in this ongoing   experiment and investigation ; a helpful aspect that conducted manager and teams members   from this company to find new way to deliver value to customer and continue business growth   through this uncertain times . 

 The information and customer insights will be priceless to assure the renewed business model   success .
### Output: 