Mind mapping : The key role in Design Thinking Process 

 Mind mapping is used to represent how ideas or other items are linked to a central idea and 

 to each other . Mind maps are used to generate , visualize , structure and classify ideas to 

 look for patterns and insights that provide key design criteria . 

 Challenge : Mind mapping is one of the most powerful tools in the design thinker 's toolbox .   It 's 

 used to look for patterns , it 's used to look for insights , that lead to more creative solutions to your 

 design challenge . 

 Selection : In the first phase of design thinking process , we take a look at the current reality . At 

 what is . In doing so , we amass a huge amount of data . Before moving to the next phase , what if , 

 we need to distill all that data into information and insights that can be easily communicated . This 

 is just what mind mapping does well . At Darton , we use mind mapping with executives , students , 

 steel - makers , educators , retailers , those are not - for - profit firms , government agencies , consumer 

 package goods companies , and all will attest to its power . 

 Application : Mind mapping is looking for patterns and insights in a large quantity   of data you 

 collected during your exploration of what is the current reality . The goal is to establish criteria for 

 the what - if idea generation phase . This phase is pivotal in the design thinking process . Mind 

 mapping provides a segway from what is to what if . Mind mapping   is an engaging alternative to 

 that giant report we might otherwise have written to sum up and communicate in prose and 

 charts and spreadsheets . Mind mapping is more intuitive . It 's more creative . It 's more visual , and 

 it 's more engaging . David Kelley , the founder of IDEO said , when I want to do something 

 analytical , I make a list . When I 'm trying to do something creative , I make a mind - map . That said , 

 let 's be clear what we   do n't mean by mind - mapping and the design - thinking process . In design 

 thinking we use the mind mapping process to capture and represent the minds of our 

 customers . That 's minds , minds , of our customers . We involve our colleagues in order to develop 

 a common   mind among them regarding the current reality of a design challenge . Through mind 

 mapping , we extract meaning from data in a way that lets patterns and insights emerge . Patterns 

 and insights we might otherwise have missed , as we sorted piecemeal through the data , to 

 generate that report I mentioned . But the design thinking process of generating the map , 

 deliberately involves many stakeholders . 

 Insight : By the way , Mind Mapping is a great way to align the organization around a common 

 understanding of the current reality .   This can be a big help as you move forward in the design 

 process . Equip each gallery - goer with a clipboard , a bold marker , and a bunch of medium - sized 

 sticky notes . Ask them to browse through the gallery on their own , with or without talking to one 

 another . Ask them to pick out the good stuff . That is , ask them to note on separate sticky notes 

 any item they believe might inform new ideas . 

 Now be sure you 've reminded them of the design challenge so they have that mind as they 

 browse . Ask them to take note of what fits , as well as what does n't fit . Sometimes the good stuff 

 is what appears to be an outlier . 

 Approach : An insight statement is more than just a word . Your participants have made 

 observations . Now they must turn those observations into insights . They need to uncover what 's 

 implied by the observations . A good way to get this started is to ask , so what ? You might need to 

 ask , so what several times . continue until meaningful insight statements emerge . Once you have 

 your design criteria in hand , you 'll be ready to move on to thinking about possible solutions to 

 your design challenge . Design criteria are the foundation of What if ? Your team will have 

 agreement regarding how to decide if a solution is good , but you wo n't have a solution in mind In 

 What if , you 'll focus on possibilities . I hope you can see how critical mind mapping is to the 

 design thinking process . And how it can unleash creativity and intuition , that will serve you 

 well throughout the rest of the process . And mind mapping can be a lot of fun 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind mapping : The key role in Design Thinking Process 

 Mind mapping is used to represent how ideas or other items are linked to a central idea and 

 to each other . Mind maps are used to generate , visualize , structure and classify ideas to 

 look for patterns and insights that provide key design criteria . 

 Challenge : Mind mapping is one of the most powerful tools in the design thinker 's toolbox .   It 's 

 used to look for patterns , it 's used to look for insights , that lead to more creative solutions to your 

 design challenge . 

 Selection : In the first phase of design thinking process , we take a look at the current reality . At 

 what is . In doing so , we amass a huge amount of data . Before moving to the next phase , what if , 

 we need to distill all that data into information and insights that can be easily communicated . This 

 is just what mind mapping does well . At Darton , we use mind mapping with executives , students , 

 steel - makers , educators , retailers , those are not - for - profit firms , government agencies , consumer 

 package goods companies , and all will attest to its power . 

 Application : Mind mapping is looking for patterns and insights in a large quantity   of data you 

 collected during your exploration of what is the current reality . The goal is to establish criteria for 

 the what - if idea generation phase . This phase is pivotal in the design thinking process . Mind 

 mapping provides a segway from what is to what if . Mind mapping   is an engaging alternative to 

 that giant report we might otherwise have written to sum up and communicate in prose and 

 charts and spreadsheets . Mind mapping is more intuitive . It 's more creative . It 's more visual , and 

 it 's more engaging . David Kelley , the founder of IDEO said , when I want to do something 

 analytical , I make a list . When I 'm trying to do something creative , I make a mind - map . That said , 

 let 's be clear what we   do n't mean by mind - mapping and the design - thinking process . In design 

 thinking we use the mind mapping process to capture and represent the minds of our 

 customers . That 's minds , minds , of our customers . We involve our colleagues in order to develop 

 a common   mind among them regarding the current reality of a design challenge . Through mind 

 mapping , we extract meaning from data in a way that lets patterns and insights emerge . Patterns 

 and insights we might otherwise have missed , as we sorted piecemeal through the data , to 

 generate that report I mentioned . But the design thinking process of generating the map , 

 deliberately involves many stakeholders . 

 Insight : By the way , Mind Mapping is a great way to align the organization around a common 

 understanding of the current reality .   This can be a big help as you move forward in the design 

 process . Equip each gallery - goer with a clipboard , a bold marker , and a bunch of medium - sized 

 sticky notes . Ask them to browse through the gallery on their own , with or without talking to one 

 another . Ask them to pick out the good stuff . That is , ask them to note on separate sticky notes 

 any item they believe might inform new ideas . 

 Now be sure you 've reminded them of the design challenge so they have that mind as they 

 browse . Ask them to take note of what fits , as well as what does n't fit . Sometimes the good stuff 

 is what appears to be an outlier . 

 Approach : An insight statement is more than just a word . Your participants have made 

 observations . Now they must turn those observations into insights . They need to uncover what 's 

 implied by the observations . A good way to get this started is to ask , so what ? You might need to 

 ask , so what several times . continue until meaningful insight statements emerge . Once you have 

 your design criteria in hand , you 'll be ready to move on to thinking about possible solutions to 

 your design challenge . Design criteria are the foundation of What if ? Your team will have 

 agreement regarding how to decide if a solution is good , but you wo n't have a solution in mind In 

 What if , you 'll focus on possibilities . I hope you can see how critical mind mapping is to the 

 design thinking process . And how it can unleash creativity and intuition , that will serve you 

 well throughout the rest of the process . And mind mapping can be a lot of fun
### Output: 