Design Thinking Course – Assignment Rubric 

 Design challenge was thinking of a logo and name for my personal life coaching business . Issues to be address was   naming the company , designing of product and services , copyright , and legal issues . The business started and continues   by mostly referrals and word of mouth with no formal marketing or advertising . Requests from clients to expand   services and products through different channel mediums limited by time constraints of being a sole proprietor with   limited full and part time staff . Business began as a side “ job ” to assist others , sometimes current employees , former   employees , peers , co - workers who were needing career , financial , and personal guidance in my “ spare ” time . It   developed into a business , when clientele offer to start paying me for my services , most of which are on very limited   incomes , and new to having professional coach or mentor . Most resources are free , or very low costs .   The business is   not the sole source of income , given the fact I have a full time job , non - profit , and two other businesses . 

 I selected storytelling as my design tool . I love to tell stories , and telling stories is a coaching method that I use quite   naturally with my clients . My stories are mostly not personal , but have that all universal personal element to them that   all good stories have . I find it a natural conversion starter when people asked me how and why I end up starting the   business . I remember to keep the story interactive , too listen more than to say , and ask clients about their own stories   along the way to see if they are relating to the story . 

 I applied storytelling in relation to the name of the company and logo to the ability to understand that we all have a   story , and we are continuing to write that story every day . The meaning of our life stories is our legacy , that is our focus ,   but all the other parts that go into making up a story also play particular roles within our lives and those which we come   into contact with during our journey . This is maintaining a hard and soft focus . What I mean by this is focus on the goal   or target which immediately before one ’s self ( Hard Target ) while maintaining a peripheral vision for the next goal or   target ( Soft Target ) . Also the logo and company name related directly to clientele and target audience given it ’s   symbology and name . 

 The insight I gained was that people really loved my stories , that our life stories are important to us , and to others .   People want to share in those life stories . That in choosing to name and come up with a logo for the company it drew   more interest in the company , but the fact that I did not name it after myself with the story of how the company began   reflected on the values of the company , both personally and professionally in helping focus on their dreams and   overcoming obstacles . 

 Storytelling comes naturally to me , so the fact that I end up using this tool in the end did not really surprise me . What   did surprise me was the impact that it had on the development of this “ side job ” into something possibly much more ,   which is continuing to grow , and expand . I try to remain very focused on serving my original clientele without going into   “ high end ” clients by remaining true to my original target audience . This constraint as placed the focus on company   strategy on the values which both personally and professionally involved in that decision , which if I had decided on   another design tool might have taken a different path , or has I see “ worn ” path which would compromise my personal   valves and standards , which is why my clients sought me out in the first place . 

 Neither the name of the company nor logo are mention at this time do to legal issues and constraints , and the company   protection and liability . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking Course – Assignment Rubric 

 Design challenge was thinking of a logo and name for my personal life coaching business . Issues to be address was   naming the company , designing of product and services , copyright , and legal issues . The business started and continues   by mostly referrals and word of mouth with no formal marketing or advertising . Requests from clients to expand   services and products through different channel mediums limited by time constraints of being a sole proprietor with   limited full and part time staff . Business began as a side “ job ” to assist others , sometimes current employees , former   employees , peers , co - workers who were needing career , financial , and personal guidance in my “ spare ” time . It   developed into a business , when clientele offer to start paying me for my services , most of which are on very limited   incomes , and new to having professional coach or mentor . Most resources are free , or very low costs .   The business is   not the sole source of income , given the fact I have a full time job , non - profit , and two other businesses . 

 I selected storytelling as my design tool . I love to tell stories , and telling stories is a coaching method that I use quite   naturally with my clients . My stories are mostly not personal , but have that all universal personal element to them that   all good stories have . I find it a natural conversion starter when people asked me how and why I end up starting the   business . I remember to keep the story interactive , too listen more than to say , and ask clients about their own stories   along the way to see if they are relating to the story . 

 I applied storytelling in relation to the name of the company and logo to the ability to understand that we all have a   story , and we are continuing to write that story every day . The meaning of our life stories is our legacy , that is our focus ,   but all the other parts that go into making up a story also play particular roles within our lives and those which we come   into contact with during our journey . This is maintaining a hard and soft focus . What I mean by this is focus on the goal   or target which immediately before one ’s self ( Hard Target ) while maintaining a peripheral vision for the next goal or   target ( Soft Target ) . Also the logo and company name related directly to clientele and target audience given it ’s   symbology and name . 

 The insight I gained was that people really loved my stories , that our life stories are important to us , and to others .   People want to share in those life stories . That in choosing to name and come up with a logo for the company it drew   more interest in the company , but the fact that I did not name it after myself with the story of how the company began   reflected on the values of the company , both personally and professionally in helping focus on their dreams and   overcoming obstacles . 

 Storytelling comes naturally to me , so the fact that I end up using this tool in the end did not really surprise me . What   did surprise me was the impact that it had on the development of this “ side job ” into something possibly much more ,   which is continuing to grow , and expand . I try to remain very focused on serving my original clientele without going into   “ high end ” clients by remaining true to my original target audience . This constraint as placed the focus on company   strategy on the values which both personally and professionally involved in that decision , which if I had decided on   another design tool might have taken a different path , or has I see “ worn ” path which would compromise my personal   valves and standards , which is why my clients sought me out in the first place . 

 Neither the name of the company nor logo are mention at this time do to legal issues and constraints , and the company   protection and liability .
### Output: 