Reflection - Storytelling 

 Challenge & Selection     As I am in the process of launching a new brand , I chose to use the Storytelling tool to explore   ways in which I can introduce the idea and narrative behind my brand in a way that attracts   potential customers and helps my company stand out . I am in the fine art and portraiture   photography business , but we want to take this a step further and create a space that fosters   artistic collaborations of all sorts . There are many photographers in my area , and in order for us   to stand out , we want to take a different approach that is more community driven . To convey this   properly through our messaging and branding , storytelling is essential . As we learned in module   two , a good story creates a cause , which can ignite and unite people . That is exactly what we   want to do with our brand and our space . I am using the Storytelling tool to craft the message   that properly conveys our intention .     Application     Since our story is intended for our target audience , the first step we took was to list   characteristics that our target audience shares . What type of customers do we want coming   through our studio ? We are hoping to attract creatives and artists into our space , so our second   challenge was to map out the needs and desires of creatives and artists in our city . As artists   ourselves , we know the biggest challenge artists face is having the space to create . So opening   up areas of our studio to allow others to come in and create is important to us . We also want to   incorporate the works of other artists within our space , for display and also for sale where the   artist receives 100 % of the profits . This reinforces our intention of creating a space that fosters   collaboration for the benefit of all artists .      Our story begins with the display of creative space ; where anyone can come to work and create .   We shift the focus to our in - house gallery , where artistic work is displayed and sold , completely   to the artist ’s benefit . Our website will include a section on “ what ’s on view ” as well as artist   portfolios and interviews shot within our space .      Insight & Approach     Since I have learned that effective storytelling involves a cohesive message , I realized that all   aspects of our branding must reinforce this message . This has allowed me to apply this tool to   all aspects of our brand ; from social media to our website and the way we engage customers .   What began as a simple idea of having other artists in our space has now transformed into a   dedicated web - presence and community building events . This is extremely effective at   appealing to our target audience since it appeals directly to their needs . 

 Since I have learned the benefits of branding through storytelling , I will consistently use this   method for future projects . When you speak to people in a way they understand , you receive an   overwhelmingly positive response in return . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection - Storytelling 

 Challenge & Selection     As I am in the process of launching a new brand , I chose to use the Storytelling tool to explore   ways in which I can introduce the idea and narrative behind my brand in a way that attracts   potential customers and helps my company stand out . I am in the fine art and portraiture   photography business , but we want to take this a step further and create a space that fosters   artistic collaborations of all sorts . There are many photographers in my area , and in order for us   to stand out , we want to take a different approach that is more community driven . To convey this   properly through our messaging and branding , storytelling is essential . As we learned in module   two , a good story creates a cause , which can ignite and unite people . That is exactly what we   want to do with our brand and our space . I am using the Storytelling tool to craft the message   that properly conveys our intention .     Application     Since our story is intended for our target audience , the first step we took was to list   characteristics that our target audience shares . What type of customers do we want coming   through our studio ? We are hoping to attract creatives and artists into our space , so our second   challenge was to map out the needs and desires of creatives and artists in our city . As artists   ourselves , we know the biggest challenge artists face is having the space to create . So opening   up areas of our studio to allow others to come in and create is important to us . We also want to   incorporate the works of other artists within our space , for display and also for sale where the   artist receives 100 % of the profits . This reinforces our intention of creating a space that fosters   collaboration for the benefit of all artists .      Our story begins with the display of creative space ; where anyone can come to work and create .   We shift the focus to our in - house gallery , where artistic work is displayed and sold , completely   to the artist ’s benefit . Our website will include a section on “ what ’s on view ” as well as artist   portfolios and interviews shot within our space .      Insight & Approach     Since I have learned that effective storytelling involves a cohesive message , I realized that all   aspects of our branding must reinforce this message . This has allowed me to apply this tool to   all aspects of our brand ; from social media to our website and the way we engage customers .   What began as a simple idea of having other artists in our space has now transformed into a   dedicated web - presence and community building events . This is extremely effective at   appealing to our target audience since it appeals directly to their needs . 

 Since I have learned the benefits of branding through storytelling , I will consistently use this   method for future projects . When you speak to people in a way they understand , you receive an   overwhelmingly positive response in return .
### Output: 