Vicki Mahi 

 Reflection - Storytelling for IT Solutions 

 Challenge I work in a division of new IT back office solutions , such as connectivity , data and application integration , quality and master data management platforms . My group works in parallel with a group that works front solutions , where the majority of the customers interlocutors are not technical , they are managers of customer facing applications , such as CRM , eCommerce , Marketing Campaigns Platforms , among others . Likewise , the sales team that offers the solutions to our clients have a non - technical profile , mainly oriented to profiles such as Sales Managers , Marketing Managers and Business areas leaders in general . When we offer solutions as an holistic portfolio , it does not seem that the part of data integration sounds interesting or indispensable in a project where the decision makers were not IT members , and the products were acquired without the integration components , which eventually , during the development of the project generated inconvenience and delays . My team and I had to find a way that from the first session with a potential client , with a brief pitch , they understood the importance of integrating and adopting a data integration solution , not from a technical point of view , but from a business point of view , that touched the fibers of their needs . 

 Selection & Application To meet this challenge we decided to work with the storytelling tool , looking to move away from traditional technical and product presentations and looking to give a different message about the impact that can be added or not to a data integration component . We created an official presentation deck of these integration products , through a 7 - minute storytelling , during which the deck featured 4 characters of a typical company : a marketing manager , a BI manager , an Innovation manager and an IT manager . The story began by describing a company that urgently wanted to join a digital 

 transformation plan to modernize its processes , encompass more markets and be positioned as an agile and innovative company . Each character told their needs from a business point of view and non - technical terms . During the development of the story , the character of IT Manager was showing in his facial expressions , the growing concern about the risks of not having how to deal with so many requirements of the user areas , lack of centralised management to integrate new technologies with existing ones and the desperation of not being able to comply in time with the company ’s digital innovation roadmap . The result was excellent , given that the interlocutors , all of business profiles and user areas were reflected in each of the characters and understood even at an emotional level the complexities requirements for an IT area , what opened them up to 

 Vicki Mahi 

 hearing more about these types of products and how they could contribute to the success of a customer facing project . 

 Insight & Approach Although I already knew the storytelling tool , this course opened my mind to putting it into practice on other occasions , not only in the sales discourse towards potential customers , but also thinking about the challenges we have within our own company , to make the different business units sensitive to each other , to always propose a comprehensive solution , and to raise even more awareness of the challenges that each unit has . The storytelling tool initially seemed to me a titanic task where I felt the need for graphic design experts to intervene for its execution , but I realize that anyone can draw a good story since it connects to the emotions and needs previously identified during the What Is process . By establishing the alternatives and considerations of a situation through the question What If , the storytelling tool allows us to create an increasingly complete and connected story , which is complemented with a visualization tool , makes the Design Thinking process closer to each person involved . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Vicki Mahi, Vicki Mahi
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Vicki Mahi 

 Reflection - Storytelling for IT Solutions 

 Challenge I work in a division of new IT back office solutions , such as connectivity , data and application integration , quality and master data management platforms . My group works in parallel with a group that works front solutions , where the majority of the customers interlocutors are not technical , they are managers of customer facing applications , such as CRM , eCommerce , Marketing Campaigns Platforms , among others . Likewise , the sales team that offers the solutions to our clients have a non - technical profile , mainly oriented to profiles such as Sales Managers , Marketing Managers and Business areas leaders in general . When we offer solutions as an holistic portfolio , it does not seem that the part of data integration sounds interesting or indispensable in a project where the decision makers were not IT members , and the products were acquired without the integration components , which eventually , during the development of the project generated inconvenience and delays . My team and I had to find a way that from the first session with a potential client , with a brief pitch , they understood the importance of integrating and adopting a data integration solution , not from a technical point of view , but from a business point of view , that touched the fibers of their needs . 

 Selection & Application To meet this challenge we decided to work with the storytelling tool , looking to move away from traditional technical and product presentations and looking to give a different message about the impact that can be added or not to a data integration component . We created an official presentation deck of these integration products , through a 7 - minute storytelling , during which the deck featured 4 characters of a typical company : a marketing manager , a BI manager , an Innovation manager and an IT manager . The story began by describing a company that urgently wanted to join a digital 

 transformation plan to modernize its processes , encompass more markets and be positioned as an agile and innovative company . Each character told their needs from a business point of view and non - technical terms . During the development of the story , the character of IT Manager was showing in his facial expressions , the growing concern about the risks of not having how to deal with so many requirements of the user areas , lack of centralised management to integrate new technologies with existing ones and the desperation of not being able to comply in time with the company ’s digital innovation roadmap . The result was excellent , given that the interlocutors , all of business profiles and user areas were reflected in each of the characters and understood even at an emotional level the complexities requirements for an IT area , what opened them up to 

 Vicki Mahi 

 hearing more about these types of products and how they could contribute to the success of a customer facing project . 

 Insight & Approach Although I already knew the storytelling tool , this course opened my mind to putting it into practice on other occasions , not only in the sales discourse towards potential customers , but also thinking about the challenges we have within our own company , to make the different business units sensitive to each other , to always propose a comprehensive solution , and to raise even more awareness of the challenges that each unit has . The storytelling tool initially seemed to me a titanic task where I felt the need for graphic design experts to intervene for its execution , but I realize that anyone can draw a good story since it connects to the emotions and needs previously identified during the What Is process . By establishing the alternatives and considerations of a situation through the question What If , the storytelling tool allows us to create an increasingly complete and connected story , which is complemented with a visualization tool , makes the Design Thinking process closer to each person involved .
### Output: 