Using the Learning Launch in the production of “ chorizos ” 

 Challenge : 

 “ AJ ” is a family business dedicated to the production of artisanal “ chorizo ” , which is a kind of sausage   traditional in Colombia , in this particular case made with pork . The product is characterized by its   excellent quality and delicious flavor , fundamental factors for customers . The company wants to start   producing and selling other products in order to expand its portfolio and be able to cover other   markets . 

 Selection : 

 For this purpose , the design tool select is the Learning Launch , which consist in make small   experiments that test the new idea or ideas in the real marketplace . I selected this tool because   I think is the perfect one to analyze the impact that a product could have on the market and get   different opinions of costumers . All this data will provide a lot of useful information to improve the   products and reach alternatives that are preferred by customers . 

 Application : 

 In the search of ideas of new products , it was evaluated the idea of a “ chorizo ” made from   chicken , that is very common and could be easy because we already had the equipment and   knowledge to produce this kind of sausage . So , we started to search different recipes to have   an idea and started to create our recipe with the different ingredients , trying not to be such a   greasy product . Then , the chicken sausages were prepared . 

 The Learning Launch was used when we had the product , because we gave some test of this to   different people , mainly relatives , in order to have some first opinions for improvements and in a   near future , we can do another Learning Launch with some of the costumers of the product . 

 In this occasion , the tool was applied effectively and since the product is food , it was easy to   make the tests and get some useful information for the next steps of the plan , where the tool will   be more effective because will be use in the real marketplace . 

 Insight : 

 At the end of the experiment , we detect that the chicken “ chorizo ” was a little bit dry and spicy ,   also , some people thought it tasted a lot of spices . In this order of ideas , we are redesigning the   product recipe adding parts of the chicken that has more grease and adjusting the quantities of   spices . 

 Approach : 

 Finally , as I wrote it before , we are preparing another Learning Launch with the improve recipe   of the product with the real costumers , to get a more real feedback . Probably , before this , we   will use the tool again with family and relatives to a have a first impression and get their   approval , so the test product for the costumers will be of a good quality . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Using the Learning Launch in the production of “ chorizos ” 

 Challenge : 

 “ AJ ” is a family business dedicated to the production of artisanal “ chorizo ” , which is a kind of sausage   traditional in Colombia , in this particular case made with pork . The product is characterized by its   excellent quality and delicious flavor , fundamental factors for customers . The company wants to start   producing and selling other products in order to expand its portfolio and be able to cover other   markets . 

 Selection : 

 For this purpose , the design tool select is the Learning Launch , which consist in make small   experiments that test the new idea or ideas in the real marketplace . I selected this tool because   I think is the perfect one to analyze the impact that a product could have on the market and get   different opinions of costumers . All this data will provide a lot of useful information to improve the   products and reach alternatives that are preferred by customers . 

 Application : 

 In the search of ideas of new products , it was evaluated the idea of a “ chorizo ” made from   chicken , that is very common and could be easy because we already had the equipment and   knowledge to produce this kind of sausage . So , we started to search different recipes to have   an idea and started to create our recipe with the different ingredients , trying not to be such a   greasy product . Then , the chicken sausages were prepared . 

 The Learning Launch was used when we had the product , because we gave some test of this to   different people , mainly relatives , in order to have some first opinions for improvements and in a   near future , we can do another Learning Launch with some of the costumers of the product . 

 In this occasion , the tool was applied effectively and since the product is food , it was easy to   make the tests and get some useful information for the next steps of the plan , where the tool will   be more effective because will be use in the real marketplace . 

 Insight : 

 At the end of the experiment , we detect that the chicken “ chorizo ” was a little bit dry and spicy ,   also , some people thought it tasted a lot of spices . In this order of ideas , we are redesigning the   product recipe adding parts of the chicken that has more grease and adjusting the quantities of   spices . 

 Approach : 

 Finally , as I wrote it before , we are preparing another Learning Launch with the improve recipe   of the product with the real costumers , to get a more real feedback . Probably , before this , we   will use the tool again with family and relatives to a have a first impression and get their   approval , so the test product for the costumers will be of a good quality .
### Output: 