Storytelling 

 Challenge & Selection 

 I think storytelling is a great tool for me to use .   I work for an IT company of a conglomerate based 

 in Korea . Our business model is to provide IT services to our affiliated companies with the group 

 and outside companies in Korea .   As demand for IT services from our current is at its limit , sales 

 revenue and margins continue to decline last years . So , in parallel with getting additional customers 

 from outside , based on existing IT service models , we need to find new business models , and what 

 I 'm doing now is to use IT and digital technologies to implement them . 

 Since it is very difficult to develop a new business model in a wide range of areas , it is important 

 to capture theme for developing a business model .   The area I 'm looking at right now is a social 

 value - based business model that can solve social problems and be business at the same time . 

 Application 

 First of all , a social value - based business model must be able to create not only social but also 

 economic value together , and if it is biased , its meaning can be tarnished . In other words , if you 

 put too much emphasis on social values , you will have a model that is close to social contribution 

 activities , so it is hard to find a structure that can make money . Also , if you only pursue economic 

 value , you may not be able to differentiate yourself from the business models that are available 

 today .   So , with that in mind , we need to develop a model . 

 There are various ways to find a social value - based business model , and I have applied so called 

 the PIDI ( Problem Identification , Idea Generation , Design , and Implement ) methodology . 

 Insight & Approach 

 Let me explain one of the models I reviewed . With the increase of car sharing services such as Uber , 

 various car sharing companies have also emerged in Korea . In the case of S Car in South Korea , the 

 number of users has increased rapidly in recent years , leading to an increase in the traffic accident 

 rate and further and further side effects leading to death , and we considered a new business model 

 in the process of reviewing ways to address it . 

 The reason for the high accident rate of S car was found to be mainly due to the younger age of 

 the customer renting the vehicle , the higher number of people with short driving experience , and 

 the higher number of people driving late at night . I 've come to think that if we give incentives to 

 drivers who drive safely , people will not be speeding , they 'll be able to keep the lights on , they 'll 

 not be changing lanes in a hurry , etc .   To maintain good driving habits , we came up with a so- 

 called ' Good Driver Platform ' that combines our IT technology . The main function of this platform 

 is to measure driver 's driving habits and to provide various incentives suitable for customers ' needs , 

 such as direct discounting of fares and providing coupons for use etc . 

 In the case of S car , the costs of using this platform are paid , but the cost of insurance , repair , etc . 

 can be reduced due to the reduction of traffic accidents , thus creating greater economic value than 

 the cost put in . It will also create social values such as reduced logistics costs due to traffic accidents . 

 Now , the idea is under internal review by S car , and we believe it will be implemented soon . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Storytelling 

 Challenge & Selection 

 I think storytelling is a great tool for me to use .   I work for an IT company of a conglomerate based 

 in Korea . Our business model is to provide IT services to our affiliated companies with the group 

 and outside companies in Korea .   As demand for IT services from our current is at its limit , sales 

 revenue and margins continue to decline last years . So , in parallel with getting additional customers 

 from outside , based on existing IT service models , we need to find new business models , and what 

 I 'm doing now is to use IT and digital technologies to implement them . 

 Since it is very difficult to develop a new business model in a wide range of areas , it is important 

 to capture theme for developing a business model .   The area I 'm looking at right now is a social 

 value - based business model that can solve social problems and be business at the same time . 

 Application 

 First of all , a social value - based business model must be able to create not only social but also 

 economic value together , and if it is biased , its meaning can be tarnished . In other words , if you 

 put too much emphasis on social values , you will have a model that is close to social contribution 

 activities , so it is hard to find a structure that can make money . Also , if you only pursue economic 

 value , you may not be able to differentiate yourself from the business models that are available 

 today .   So , with that in mind , we need to develop a model . 

 There are various ways to find a social value - based business model , and I have applied so called 

 the PIDI ( Problem Identification , Idea Generation , Design , and Implement ) methodology . 

 Insight & Approach 

 Let me explain one of the models I reviewed . With the increase of car sharing services such as Uber , 

 various car sharing companies have also emerged in Korea . In the case of S Car in South Korea , the 

 number of users has increased rapidly in recent years , leading to an increase in the traffic accident 

 rate and further and further side effects leading to death , and we considered a new business model 

 in the process of reviewing ways to address it . 

 The reason for the high accident rate of S car was found to be mainly due to the younger age of 

 the customer renting the vehicle , the higher number of people with short driving experience , and 

 the higher number of people driving late at night . I 've come to think that if we give incentives to 

 drivers who drive safely , people will not be speeding , they 'll be able to keep the lights on , they 'll 

 not be changing lanes in a hurry , etc .   To maintain good driving habits , we came up with a so- 

 called ' Good Driver Platform ' that combines our IT technology . The main function of this platform 

 is to measure driver 's driving habits and to provide various incentives suitable for customers ' needs , 

 such as direct discounting of fares and providing coupons for use etc . 

 In the case of S car , the costs of using this platform are paid , but the cost of insurance , repair , etc . 

 can be reduced due to the reduction of traffic accidents , thus creating greater economic value than 

 the cost put in . It will also create social values such as reduced logistics costs due to traffic accidents . 

 Now , the idea is under internal review by S car , and we believe it will be implemented soon .
### Output: 