Rubric Assignment 

 Challenge 

 We were assigned to launch a new revenue cannel in the Company , an online cannel . I was   pretty challenging at first glance due to the culture and values of the company , pretty   traditional and always very hesitant to anything that sounds online , digital , etc . 

 Our biggest challenge was not only to successfully implement and online channel but also   prove the company ( top managers , board of directors , etc ) that these new projects were very   relevant to start doing projects with a different approach to we used to do . 

 Selection 

 To accomplish the project we enter in an unknown environment using tools and approaches   that we have never used before . In our case , we use a combination of tools such as   visualization by drawing different scenarios in with the customer persona was at the center ,   we use storytelling to give colour to many ideas that seems to be isolated but using narratives   seems to be much clearer to understand witch path we should take , or at least to clarify it , and   we had to use a much more dynamic approach of project management , like agyle or scrum ,   pretty novel to our project management conception . 

 Application 

 As we noticed that there were too many new things and approaches , we decided to be   supported by a third party expert , just to guide us not to do the job . Internally we organized a   cross functional team , teamed up by people from most departments , finance , marketing , sales ,   operations , etc by with the prerequisite that any member to take part should be open minded ,   with a can - do attitude , very flexible to changing , and with no fear to fail . 

 Ones we defined the internal and external team we started to work with current customers of   the organization , but we also searched for non - customers of the organization to get more   insights far beyond our traditional customers . 

 Then , we set up workshops to define what kind of experience should be valuable for them   using an online channel to be in touch with the company , and at this point is when we used   storytelling and visualization mapping to describe the potential customer journey and different   alternatives we could approach . 

 Insight and Approach 

 The most valuable insight was all the feedback and information you get directly from the   people who are your potential customers , rather than working using internal information and   then going to the market to get insight ( our traditional project management approach ) , we did   the other way around , going out to market to get information and then adapting it to our   circumstances . 

 Another lesson learnt is that when you work directly with the customers is a more iterative   and more agyle way of working , because this relation is much more dynamic so agyle and   scrum approaches fit well . 

 But the most interesting thing and surprising insight is that we should not underestimate the   importance of the values and culture when you accomplish a change in the way you manage a   project . We have to be very careful if you want to be very disruptive or innovative with your   approach and the company is not fully prepared , at least , top managers and boards , because   that could end up in failing the project because strategy and culture are not aligned . 

 One of the most basics when you are facing a strategic project is that “ Culture eats strategy for   breakfast ” so be pretty sure , and if not stop the project , if both aspects are not fully aligned ,   people is who is going to grade your project so take the importance they have . 

 We are still working in this project as an iterative mode and I was a U - turn in the way we   manage projects nowadays in the company . 

 Thank you 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Rubric Assignment 

 Challenge 

 We were assigned to launch a new revenue cannel in the Company , an online cannel . I was   pretty challenging at first glance due to the culture and values of the company , pretty   traditional and always very hesitant to anything that sounds online , digital , etc . 

 Our biggest challenge was not only to successfully implement and online channel but also   prove the company ( top managers , board of directors , etc ) that these new projects were very   relevant to start doing projects with a different approach to we used to do . 

 Selection 

 To accomplish the project we enter in an unknown environment using tools and approaches   that we have never used before . In our case , we use a combination of tools such as   visualization by drawing different scenarios in with the customer persona was at the center ,   we use storytelling to give colour to many ideas that seems to be isolated but using narratives   seems to be much clearer to understand witch path we should take , or at least to clarify it , and   we had to use a much more dynamic approach of project management , like agyle or scrum ,   pretty novel to our project management conception . 

 Application 

 As we noticed that there were too many new things and approaches , we decided to be   supported by a third party expert , just to guide us not to do the job . Internally we organized a   cross functional team , teamed up by people from most departments , finance , marketing , sales ,   operations , etc by with the prerequisite that any member to take part should be open minded ,   with a can - do attitude , very flexible to changing , and with no fear to fail . 

 Ones we defined the internal and external team we started to work with current customers of   the organization , but we also searched for non - customers of the organization to get more   insights far beyond our traditional customers . 

 Then , we set up workshops to define what kind of experience should be valuable for them   using an online channel to be in touch with the company , and at this point is when we used   storytelling and visualization mapping to describe the potential customer journey and different   alternatives we could approach . 

 Insight and Approach 

 The most valuable insight was all the feedback and information you get directly from the   people who are your potential customers , rather than working using internal information and   then going to the market to get insight ( our traditional project management approach ) , we did   the other way around , going out to market to get information and then adapting it to our   circumstances . 

 Another lesson learnt is that when you work directly with the customers is a more iterative   and more agyle way of working , because this relation is much more dynamic so agyle and   scrum approaches fit well . 

 But the most interesting thing and surprising insight is that we should not underestimate the   importance of the values and culture when you accomplish a change in the way you manage a   project . We have to be very careful if you want to be very disruptive or innovative with your   approach and the company is not fully prepared , at least , top managers and boards , because   that could end up in failing the project because strategy and culture are not aligned . 

 One of the most basics when you are facing a strategic project is that “ Culture eats strategy for   breakfast ” so be pretty sure , and if not stop the project , if both aspects are not fully aligned ,   people is who is going to grade your project so take the importance they have . 

 We are still working in this project as an iterative mode and I was a U - turn in the way we   manage projects nowadays in the company . 

 Thank you
### Output: 