Challenge & Selection 

 As the Sponsorship and Partnership head of my event management company , it is very crucial   for me to convince and engage with the investors on a day to day basis so as to hold the gains   and hunt for more at the same time . When I started working for this position it was very difficult   to get any firm on board because of two reasons . Firstly , I was not able to convince them to   invest if we did n’t have some common alliance or in - between person . Secondly , even if they   were convinced , it was difficult to manage them as they constantly raised questions about the   events and at times , we lost partners because they were not confident whether the event will be   able to pull the required crowd numbers . The challenge for me and my team was first to   convince new investors through single conversation or meeting and draw their interest towards   the event . Also , we had to make sure that not only us but also the sponsors are well versed with   the event details and fully confident about their participation . We started with first observing   what methods can be used to draw the interest of the investors and the storytelling tool was the   best option . Not only it allows you to form a connection between the consumer and product but   also make the consumer feel how the product is so relatable and meant for their use . 

 Application 

 We started with looking at the pool of sponsors and partners we could have for a particular   type of event . For example , one of the events was a TEDx conference organised in a college   with around 10000 students on - campus at any point . In a meeting with my team I asked them   to thoroughly go through the theme , background and place of the event . After that instead of   mass mailing hundreds of companies prepare customised brochures for bigger brands first .   Once that ’s ready then look for contacts in that particular company . Before the first   conversation with the company ’s HR or CSR budget manager , look for ways one can connect   the event with the company ’s motto or objectives . For example if one is chasing HP India , there   is no point in telling them how it the event can profit their PR and marketing . Instead , focus on   how student , youth engagement will help them grow amongst their competitors . Being a   sponsor at a TEDx event which paves way for new ideas falls in line with the innovative   approaches of the company . Having a crowd of young individuals 10000 in number is always   enticing for electronic brands . We even recorded a small video of 15 minutes asking students   which laptops they preferred within a particular range and amongst a pool of 4 - 5 companies   comprising HP . 

 To our surprise it was HP that stood out and it was attached along with the brochure in the   pitching email . That ’s just one example to show how we cracked a brilliant method to have   sponsors and partners with ease . We pitched to the food and beverage companies with the story   of how much students loved their products and how they can use this event to try new products .   This made sure we had enough items coming in as partnership deals to fill in the delegate kit   bag . Likewise , we had a couple of more companies coming in through research and storytelling . 

 Insight & Approach 

 Thinking about how effective the tool was , I can say that it helped a lot in the beginning . With   time we had to amend the use of the tool with respect to the companies and events . Like , for   corporate events we could n’t use the student card so we had to figure out another story or way 

 of relating it for the sponsors . At the same time , it became easier to pitch for companies whose   products were consumed by the audience or people attending the event . Having simple photo   booths and things that ensure with the brand and not just the products helped gain confidence   of our partners to collaborate with us often and in multiple projects . One of the things we learnt   and thankfully we came across it when one of my team members tried cracking a deal with a   fake story and the company got to know about it . It ’s very important to stay true in the process   and profession and this is something I have learnt through the use of this tool . This course   helped me in identifying the error and finding the right way to fix it . I wo n’t say that storytelling   is the ideal method because now I often experiment with my approach and pitches as it helps   me explore new opportunities . This is something that is a the best takeaway from this course   for me personally . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 As the Sponsorship and Partnership head of my event management company , it is very crucial   for me to convince and engage with the investors on a day to day basis so as to hold the gains   and hunt for more at the same time . When I started working for this position it was very difficult   to get any firm on board because of two reasons . Firstly , I was not able to convince them to   invest if we did n’t have some common alliance or in - between person . Secondly , even if they   were convinced , it was difficult to manage them as they constantly raised questions about the   events and at times , we lost partners because they were not confident whether the event will be   able to pull the required crowd numbers . The challenge for me and my team was first to   convince new investors through single conversation or meeting and draw their interest towards   the event . Also , we had to make sure that not only us but also the sponsors are well versed with   the event details and fully confident about their participation . We started with first observing   what methods can be used to draw the interest of the investors and the storytelling tool was the   best option . Not only it allows you to form a connection between the consumer and product but   also make the consumer feel how the product is so relatable and meant for their use . 

 Application 

 We started with looking at the pool of sponsors and partners we could have for a particular   type of event . For example , one of the events was a TEDx conference organised in a college   with around 10000 students on - campus at any point . In a meeting with my team I asked them   to thoroughly go through the theme , background and place of the event . After that instead of   mass mailing hundreds of companies prepare customised brochures for bigger brands first .   Once that ’s ready then look for contacts in that particular company . Before the first   conversation with the company ’s HR or CSR budget manager , look for ways one can connect   the event with the company ’s motto or objectives . For example if one is chasing HP India , there   is no point in telling them how it the event can profit their PR and marketing . Instead , focus on   how student , youth engagement will help them grow amongst their competitors . Being a   sponsor at a TEDx event which paves way for new ideas falls in line with the innovative   approaches of the company . Having a crowd of young individuals 10000 in number is always   enticing for electronic brands . We even recorded a small video of 15 minutes asking students   which laptops they preferred within a particular range and amongst a pool of 4 - 5 companies   comprising HP . 

 To our surprise it was HP that stood out and it was attached along with the brochure in the   pitching email . That ’s just one example to show how we cracked a brilliant method to have   sponsors and partners with ease . We pitched to the food and beverage companies with the story   of how much students loved their products and how they can use this event to try new products .   This made sure we had enough items coming in as partnership deals to fill in the delegate kit   bag . Likewise , we had a couple of more companies coming in through research and storytelling . 

 Insight & Approach 

 Thinking about how effective the tool was , I can say that it helped a lot in the beginning . With   time we had to amend the use of the tool with respect to the companies and events . Like , for   corporate events we could n’t use the student card so we had to figure out another story or way 

 of relating it for the sponsors . At the same time , it became easier to pitch for companies whose   products were consumed by the audience or people attending the event . Having simple photo   booths and things that ensure with the brand and not just the products helped gain confidence   of our partners to collaborate with us often and in multiple projects . One of the things we learnt   and thankfully we came across it when one of my team members tried cracking a deal with a   fake story and the company got to know about it . It ’s very important to stay true in the process   and profession and this is something I have learnt through the use of this tool . This course   helped me in identifying the error and finding the right way to fix it . I wo n’t say that storytelling   is the ideal method because now I often experiment with my approach and pitches as it helps   me explore new opportunities . This is something that is a the best takeaway from this course   for me personally .
### Output: 