REFLECTION – STORYTELLING TOOL 

 CHALLENGE 

 Amidst the Covid-19 outbreak , where everybody has affected an individual 's physical and mental health   and economic status because some are laid - off from work , lost their job because of the company 's   bankruptcy , some lose their job because of health condition . I guess one of the challenges now is how   an individual can start a small business of his / her own during this difficult time , where capital access is   limited . The business operations are greatly affected because of the need to comply with both the   government and health authorities ' mandatory orders . 

 SELECTION 

 The Storytelling method is the best tool to respond to this challenge . It is a useful communication tool   that enables an individual to build a more in - depth and stronger connection with others by   understanding empathy about an individual 's emotional and authentic experiences . It takes the listener   or the reader of the story along the journey . 

 APPLICATION 

 Through this Storytelling tool , I was able to help my brother come out with his food business during this   pandemic crisis . I started introducing his first product to some of my friends by telling a story that my   brother is a cook on a ship , but because of a medical condition , he can no longer go on board and go   back with his work . I shared with them that his condition does not hinder him from doing his passion for   cooking , but instead , it added more inspiration to his ability to cook delicious foods . His foods are the   best , that is why I named his food business " ​Gojek " ( Hermano is a Spanish word which means   brother ) . Through the support of friends and satisfied customers by word - of - mouth marketing , starting   from the 15 tubs of his first product , repeat orders , new customers , and other products ' introduction   came to a surprise and a blessing to his family . 

 INSIGHT 

 Indeed a successful business is built on compelling stories . The reason why stories are one of the best   strategies in marketing is maybe that it always has a special place in our lives .   We love to see , hear or   read stories that we can relate 

 or create a connection based on empathy . 

 One reason is that we tend to remember the stories rather than the facts and figures alone of a   particular product . 

 APPROACH 

 Keep your story authentic . We love authenticity . As long as we stay loyal to our product , it will be easy   for a customer to react , connect to our story , thus making it the most successful way to create loyalty   from the customer who is more than willing to promote our products by word . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION – STORYTELLING TOOL 

 CHALLENGE 

 Amidst the Covid-19 outbreak , where everybody has affected an individual 's physical and mental health   and economic status because some are laid - off from work , lost their job because of the company 's   bankruptcy , some lose their job because of health condition . I guess one of the challenges now is how   an individual can start a small business of his / her own during this difficult time , where capital access is   limited . The business operations are greatly affected because of the need to comply with both the   government and health authorities ' mandatory orders . 

 SELECTION 

 The Storytelling method is the best tool to respond to this challenge . It is a useful communication tool   that enables an individual to build a more in - depth and stronger connection with others by   understanding empathy about an individual 's emotional and authentic experiences . It takes the listener   or the reader of the story along the journey . 

 APPLICATION 

 Through this Storytelling tool , I was able to help my brother come out with his food business during this   pandemic crisis . I started introducing his first product to some of my friends by telling a story that my   brother is a cook on a ship , but because of a medical condition , he can no longer go on board and go   back with his work . I shared with them that his condition does not hinder him from doing his passion for   cooking , but instead , it added more inspiration to his ability to cook delicious foods . His foods are the   best , that is why I named his food business " ​Gojek " ( Hermano is a Spanish word which means   brother ) . Through the support of friends and satisfied customers by word - of - mouth marketing , starting   from the 15 tubs of his first product , repeat orders , new customers , and other products ' introduction   came to a surprise and a blessing to his family . 

 INSIGHT 

 Indeed a successful business is built on compelling stories . The reason why stories are one of the best   strategies in marketing is maybe that it always has a special place in our lives .   We love to see , hear or   read stories that we can relate 

 or create a connection based on empathy . 

 One reason is that we tend to remember the stories rather than the facts and figures alone of a   particular product . 

 APPROACH 

 Keep your story authentic . We love authenticity . As long as we stay loyal to our product , it will be easy   for a customer to react , connect to our story , thus making it the most successful way to create loyalty   from the customer who is more than willing to promote our products by word .
### Output: 