Story Telling : A deeper connection 

 SWOOTY Inc. 

 Challenge :   I work as a Product Manager and Social Entrepreneur and also volunteer myself for social   impact initiatives to help community .     There are many use - cases where it requires connecting with   their audiences deeper level . I will share an example of my social impact project for community .   ( it is a non - profit and non - commercial project ) . The purpose of this initiative was to help people   find their potential match / life - partner based on personalized / cultural / compatibility requirements   unlike general Matrimonial / Dating Apps .   Target market of this app was some backward   towns / cities where people are not too social connected and life bit conservative lifestyle . ( This is   not the same case in developed countries or metropolitan cities )     To find a live - partner outside of your closer network / relatives is very hard , especially when it   comes to mindsets and mutual compatibility . Hence this journey requires a very personalized   information and trust on people . Hence to solve this problem it required research about local   culture and traditional things to build connection with audience / users on a personal level .     Selection   We used storytelling tool to achieve this target and personalize concept with real - life scenario of   common people in town to relate problems and solutions while considering demographic ,   cultural and traditional issues in mind .      As our SWOOTY Inc. is very targeted to specific community , hence storytelling tool best   suited to empathize and relate with local people / audience .       Application   Below is a story based on real life examples , however characters / names used in story are   generic / fictional and do not represent any real person .     “ A Doctor named Ali of age 32 completed his higher studies in medical and got a great job , Ali is   very social , empathic , adventurous nature . Now Ali ’s parents were searching for life - partner   matches for Ali in closer network and relatives , Ali has some different expectations about   compatibility for life - partner which were different and it was not easy to find in closer   network / relatives . He was not able to find the right match for him based on his personality type ,   hobbies and ambitions .     Another person named Sarah of age 28 with social , humanitarian and ambitious goals is also   looking for a match for her but it seems hard for her and her family to find a good match in their 

 closer network based on personality and compatibility .      Both Sarah and Ali signs - up on SWOOTY Inc. platform and submit their personal details   along with personality traits , hobbies , nature , life - goals and also expected details about what   they are looking in terms of their compatibility criteria with potential life - partner .     SWOOTY Inc. platform runs algorithm on all profiles and sends top 10 recommendations to   both Ali and Sarah ( not only based on demography , but also based on personality type , traits ,   hobbies , personal and life goals ) .     Sarah and Ali both receive Top 10 closest matches recommended by platform , and they go   through all top 10 profiles and Sarah and Ali liked each others profiles and proceeded to   exchange conversation and meet with each other ’s families and find it mutually compatible .     Both Ali and Sarah get engaged and then married and living a happy married life .       Insight   This story was made based on some real examples of people which went through the above   problem . Since it was only communication gap problem so we tried to pitch this story to multiple   people to automate this process and reduce efforts , save time and increase chances of more   compatible profiles / life - partner as compared to manual match - making process .     This project has been acknowledged and liked by multiple influences and regional social   organizations to support this initiative .   Project is still in Proof of concept phase and not   launched publicly . We are still testing BETA version with limited community before public   release .     By coming up with the above story , it helped project / convey the message clearly before evening   development / implementation of project . It was more emphatic and appealing to tell the above   story to local audience as it connected dots and problems in their minds more effectively than   demonstrating Mockup / Design of Platform .       Future Approach   I will continue to explain any problem and solution with relatable story in future solutions / projects   so people can empathize or relate with real - life scenarios . Demonstrating a Mockup / Demo of   platform / solutions is difficult for people to understand as compared to storytelling and   user - journey . Storytelling seems more effective , appealing and empathetic way to get   confidence of users . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Story Telling : A deeper connection 

 SWOOTY Inc. 

 Challenge :   I work as a Product Manager and Social Entrepreneur and also volunteer myself for social   impact initiatives to help community .     There are many use - cases where it requires connecting with   their audiences deeper level . I will share an example of my social impact project for community .   ( it is a non - profit and non - commercial project ) . The purpose of this initiative was to help people   find their potential match / life - partner based on personalized / cultural / compatibility requirements   unlike general Matrimonial / Dating Apps .   Target market of this app was some backward   towns / cities where people are not too social connected and life bit conservative lifestyle . ( This is   not the same case in developed countries or metropolitan cities )     To find a live - partner outside of your closer network / relatives is very hard , especially when it   comes to mindsets and mutual compatibility . Hence this journey requires a very personalized   information and trust on people . Hence to solve this problem it required research about local   culture and traditional things to build connection with audience / users on a personal level .     Selection   We used storytelling tool to achieve this target and personalize concept with real - life scenario of   common people in town to relate problems and solutions while considering demographic ,   cultural and traditional issues in mind .      As our SWOOTY Inc. is very targeted to specific community , hence storytelling tool best   suited to empathize and relate with local people / audience .       Application   Below is a story based on real life examples , however characters / names used in story are   generic / fictional and do not represent any real person .     “ A Doctor named Ali of age 32 completed his higher studies in medical and got a great job , Ali is   very social , empathic , adventurous nature . Now Ali ’s parents were searching for life - partner   matches for Ali in closer network and relatives , Ali has some different expectations about   compatibility for life - partner which were different and it was not easy to find in closer   network / relatives . He was not able to find the right match for him based on his personality type ,   hobbies and ambitions .     Another person named Sarah of age 28 with social , humanitarian and ambitious goals is also   looking for a match for her but it seems hard for her and her family to find a good match in their 

 closer network based on personality and compatibility .      Both Sarah and Ali signs - up on SWOOTY Inc. platform and submit their personal details   along with personality traits , hobbies , nature , life - goals and also expected details about what   they are looking in terms of their compatibility criteria with potential life - partner .     SWOOTY Inc. platform runs algorithm on all profiles and sends top 10 recommendations to   both Ali and Sarah ( not only based on demography , but also based on personality type , traits ,   hobbies , personal and life goals ) .     Sarah and Ali both receive Top 10 closest matches recommended by platform , and they go   through all top 10 profiles and Sarah and Ali liked each others profiles and proceeded to   exchange conversation and meet with each other ’s families and find it mutually compatible .     Both Ali and Sarah get engaged and then married and living a happy married life .       Insight   This story was made based on some real examples of people which went through the above   problem . Since it was only communication gap problem so we tried to pitch this story to multiple   people to automate this process and reduce efforts , save time and increase chances of more   compatible profiles / life - partner as compared to manual match - making process .     This project has been acknowledged and liked by multiple influences and regional social   organizations to support this initiative .   Project is still in Proof of concept phase and not   launched publicly . We are still testing BETA version with limited community before public   release .     By coming up with the above story , it helped project / convey the message clearly before evening   development / implementation of project . It was more emphatic and appealing to tell the above   story to local audience as it connected dots and problems in their minds more effectively than   demonstrating Mockup / Design of Platform .       Future Approach   I will continue to explain any problem and solution with relatable story in future solutions / projects   so people can empathize or relate with real - life scenarios . Demonstrating a Mockup / Demo of   platform / solutions is difficult for people to understand as compared to storytelling and   user - journey . Storytelling seems more effective , appealing and empathetic way to get   confidence of users .
### Output: 