The Power of Storytelling - Reflection   Design Thinking for Innovation      Challenge    Back in 2012 I had the privilege of working as an intern for an energy consulting   company . One of our clients was the European energy corporation Capgemini   and they hired our firm to develop a plan which would enhance their brand   recognition . Our team was tasked with increasing brand awareness of Capgemini   from the teenage demographic , specifically ages 13 - 17 .      Despite brainstorming and planning out many approaches to the problem , our   team was unable to implement our ideas into a single cohesive plan . We had   several problems to contend with – Capgemini is a massive conglomerate with   ties to all areas of the gas industry across Europe . Moreover as most parents   would attest to , teenagers are a difficult group to work with !     Selection   Since our group had to condense and synthesize big ideas into bite - sized chunks   for the average teenager to understand , I decided to use the Storytelling tool .   For our dilemma , the Storytelling tool provided ample solutions – it conveys an   emotional connection to the message , makes complicated strategy accessible ,   and is an entertaining and engaging medium to work with .      Application   I applied the Storytelling tool by creating a narrative around just a single   Capgemini pipeline . Instead of bombarding the teenagers with numbers and   jargon about Capgemini ’s extensive gas pipeline network , our group focused on   one route that snaked its away throughout Europe , starting in the cold plains of   Siberia , Russia and ending at the sunny beaches of Mallorca , Spain . We told the   teenagers about how this pipeline supplies natural gas to keep homes warm all   across the European peninsula . From rustic farmers ’ houses to grand castles ,   they were all being heated using Capgemini ’s natural gas pipe network .      Insight   By using Storytelling , I found that the teenagers were much more receptive to   the message than how they would ’ve been if a traditional medium such as a   PowerPoint presentation was used . They seemed more emotionally invested in   the story and were willing to engage in discussion and conversation   freely . 

 The teenagers also were able to connect with some of the themes in our story .   For example , one 14 - year - old student told us about how she grew up on a mink   farm when she was younger . She remembered big orange Capgemini trucks   coming to deliver gas to the farm . By Storytelling , we were able to connect the   emotions of nostalgia and warmth to the Capgemini brand . To me , this was a   wonderful demonstration of the power of Design Thinking . By applying human- centric and unique tools to our problems , we came up with engaging solutions .   The ability to tell stories that solve problems through emotional intelligence is   an important skill in a Design Thinker ’s toolbox .      Approach   Upon reflection , an alternate use of the Storytelling tool could have been to use   Capgemini ’s sponsorship of the UEFA Champions League ( the most elite football   club tournament in the world ) . Capgemini also had strong ties with the local   football team , Zenit St. Petersburg , and most of the teenagers in our group   would have better connected with football rather than a cross - country pipeline   adventure . What is marvellous about the Storytelling tool is its versatility . The   stories you spin help shape the experiences of the user . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: The Power of Storytelling - Reflection   Design Thinking for Innovation      Challenge    Back in 2012 I had the privilege of working as an intern for an energy consulting   company . One of our clients was the European energy corporation Capgemini   and they hired our firm to develop a plan which would enhance their brand   recognition . Our team was tasked with increasing brand awareness of Capgemini   from the teenage demographic , specifically ages 13 - 17 .      Despite brainstorming and planning out many approaches to the problem , our   team was unable to implement our ideas into a single cohesive plan . We had   several problems to contend with – Capgemini is a massive conglomerate with   ties to all areas of the gas industry across Europe . Moreover as most parents   would attest to , teenagers are a difficult group to work with !     Selection   Since our group had to condense and synthesize big ideas into bite - sized chunks   for the average teenager to understand , I decided to use the Storytelling tool .   For our dilemma , the Storytelling tool provided ample solutions – it conveys an   emotional connection to the message , makes complicated strategy accessible ,   and is an entertaining and engaging medium to work with .      Application   I applied the Storytelling tool by creating a narrative around just a single   Capgemini pipeline . Instead of bombarding the teenagers with numbers and   jargon about Capgemini ’s extensive gas pipeline network , our group focused on   one route that snaked its away throughout Europe , starting in the cold plains of   Siberia , Russia and ending at the sunny beaches of Mallorca , Spain . We told the   teenagers about how this pipeline supplies natural gas to keep homes warm all   across the European peninsula . From rustic farmers ’ houses to grand castles ,   they were all being heated using Capgemini ’s natural gas pipe network .      Insight   By using Storytelling , I found that the teenagers were much more receptive to   the message than how they would ’ve been if a traditional medium such as a   PowerPoint presentation was used . They seemed more emotionally invested in   the story and were willing to engage in discussion and conversation   freely . 

 The teenagers also were able to connect with some of the themes in our story .   For example , one 14 - year - old student told us about how she grew up on a mink   farm when she was younger . She remembered big orange Capgemini trucks   coming to deliver gas to the farm . By Storytelling , we were able to connect the   emotions of nostalgia and warmth to the Capgemini brand . To me , this was a   wonderful demonstration of the power of Design Thinking . By applying human- centric and unique tools to our problems , we came up with engaging solutions .   The ability to tell stories that solve problems through emotional intelligence is   an important skill in a Design Thinker ’s toolbox .      Approach   Upon reflection , an alternate use of the Storytelling tool could have been to use   Capgemini ’s sponsorship of the UEFA Champions League ( the most elite football   club tournament in the world ) . Capgemini also had strong ties with the local   football team , Zenit St. Petersburg , and most of the teenagers in our group   would have better connected with football rather than a cross - country pipeline   adventure . What is marvellous about the Storytelling tool is its versatility . The   stories you spin help shape the experiences of the user .
### Output: 