Mind Mapping 

 Peer - graded assignment for ‘ Design Thinking for Business Innovation ’ , Qaisar Johnson , 22 January   2017 

 Challenge 

 I work as engineer in a global consultancy and we have recently started to employ design thinking   tools to address challenges our clients face which were previously addressed with analytical problem- solving techniques . The most recent challenge was a request for proposal ( RFP ) to design the new   building for the school of music for a re - known university . The challenge was that this was an open   request and many engineering consultants would be competing and submitting bids . We knew we had   to do something different to differentiate ourselves and impress the client . 

 Selection 

 We selected the mind - mapping tool . This tool has the advantage that it is placed early in the process   of design thinking ( DT ) . It can be deployed with a small number of chosen participants and in a short   time frame without the need to analyse large amounts of data or secondary research . It is also not   depending on pre - requisites as it is placed in the What - Is stage . Used correctly it can subsequently be   utilised in What - If , What - Wows , and What - Works stages once the project is awarded to the firm . 

 Figure 1 – typical Mind Mapping Steps ( DT for Business Innovation , Week 3 ) 

 Application 

 We took the design criteria defined by the university in the RFP and mapped them out in a room . We   then invited a diverse group of participants to come to our ‘ yard sale ’ . Key members were music   teachers from all backgrounds ; primary school to university , with long years of experience all the way   to freshly graduated ones . They were asked to reflect on key questions such as : 

 -   What is the typical day for a student studying music ? 

 -   What are pressure points for you as a teacher teaching music ? 

 -   What facilities / spaces / tools are you missing most now / in the past ? 

 -   What good experiences / success do you / did you have in teaching music ? Which facilities /   spaces / tools enable(d ) you to enjoy / achieve these ? 

 The results from this session were recorded and included in the RFP submission to the client . The   client was very impressed with our submission and praised the unique approach which had taken   them by surprise . It created a positive vibe and encouraged the client organisation themselves to think   critically about what their drivers are for the new facility . 

 Insight 

 In taking a DT tool and deploying it with minimal effort at an early stage we were able to showcase   our ability to think creatively for the client . We were also able to open up a discussion about their real   objectives , which in the past might have been overlooked or come to light much later in the design   process causing costly changes or unhappy building owners / users . The approach provided a   differentiation against other firms competing for the design commission by simply applying a tool we   already use in a slightly different setting . The limited resource requirement and short timeframes to   deploy the tool made it suitable for this early stage where no revenue is generated for the firm . 

 Approach 

 It is likely that we would use Mind - Mapping again in a similar situation . The following key advantages   speak for Mind - Mapping : 

 -   It is placed early in the DT process and can be deployed with minimal pre - requisites 

 -   It requires a short amount of time to produce tangible results and material which can be   communicated clearly to a party outside of the process . 

 -   It requires little resources and almost no investment – crucial at this early stage when the firm   is still competing for the design commission . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Qaisar Johnson
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping 

 Peer - graded assignment for ‘ Design Thinking for Business Innovation ’ , Qaisar Johnson , 22 January   2017 

 Challenge 

 I work as engineer in a global consultancy and we have recently started to employ design thinking   tools to address challenges our clients face which were previously addressed with analytical problem- solving techniques . The most recent challenge was a request for proposal ( RFP ) to design the new   building for the school of music for a re - known university . The challenge was that this was an open   request and many engineering consultants would be competing and submitting bids . We knew we had   to do something different to differentiate ourselves and impress the client . 

 Selection 

 We selected the mind - mapping tool . This tool has the advantage that it is placed early in the process   of design thinking ( DT ) . It can be deployed with a small number of chosen participants and in a short   time frame without the need to analyse large amounts of data or secondary research . It is also not   depending on pre - requisites as it is placed in the What - Is stage . Used correctly it can subsequently be   utilised in What - If , What - Wows , and What - Works stages once the project is awarded to the firm . 

 Figure 1 – typical Mind Mapping Steps ( DT for Business Innovation , Week 3 ) 

 Application 

 We took the design criteria defined by the university in the RFP and mapped them out in a room . We   then invited a diverse group of participants to come to our ‘ yard sale ’ . Key members were music   teachers from all backgrounds ; primary school to university , with long years of experience all the way   to freshly graduated ones . They were asked to reflect on key questions such as : 

 -   What is the typical day for a student studying music ? 

 -   What are pressure points for you as a teacher teaching music ? 

 -   What facilities / spaces / tools are you missing most now / in the past ? 

 -   What good experiences / success do you / did you have in teaching music ? Which facilities /   spaces / tools enable(d ) you to enjoy / achieve these ? 

 The results from this session were recorded and included in the RFP submission to the client . The   client was very impressed with our submission and praised the unique approach which had taken   them by surprise . It created a positive vibe and encouraged the client organisation themselves to think   critically about what their drivers are for the new facility . 

 Insight 

 In taking a DT tool and deploying it with minimal effort at an early stage we were able to showcase   our ability to think creatively for the client . We were also able to open up a discussion about their real   objectives , which in the past might have been overlooked or come to light much later in the design   process causing costly changes or unhappy building owners / users . The approach provided a   differentiation against other firms competing for the design commission by simply applying a tool we   already use in a slightly different setting . The limited resource requirement and short timeframes to   deploy the tool made it suitable for this early stage where no revenue is generated for the firm . 

 Approach 

 It is likely that we would use Mind - Mapping again in a similar situation . The following key advantages   speak for Mind - Mapping : 

 -   It is placed early in the DT process and can be deployed with minimal pre - requisites 

 -   It requires a short amount of time to produce tangible results and material which can be   communicated clearly to a party outside of the process . 

 -   It requires little resources and almost no investment – crucial at this early stage when the firm   is still competing for the design commission .
### Output: 