Design Thinking 

 Storytelling 

 Challenge & Selection     I am working for a global hotel chain group , examining the operations of hotels in the room   divisions environment , including but not limited to checking in at front desk , concierge   services and in - room staying experience . For the time being , the COVID-19 pandemic has   been impacting the global economy . Hotel industry has been seeing the pandemic as a   challenge and a threat in terms of the operational amendment and adjustment , as well as a   difficulty to understand the changes in customer preference , expectations and behaviours . In   particular , the hotel industry is looking for measures and strategies that cope with the current   and post - pandemic situation , in terms of , for example , hygienic measures and social   distancing restriction . We are working to redevelop the standard operating procedures so as   to enhance the customer touch points encountered in the guest journey design . We are   looking into areas that can enhance customer confidence and loyalty towards the hotel , and   hotels can deliver the guest experience in a safe way .     Storytelling is selected to demonstrate how guest encounters hotel staying touch points   throughout their guest experience with the hotel . We have been applying , for example ,   imagination and journey map ( as supplements ) to look for potential business problems and   opportunities . Customers and their experience are being simulated , as a storytelling .       Application     We first understand the customer preference and expectation first , particularly concerned   with staying in a hotel after the pandemic . Due to the increased health awareness , guests   may be more aware of the hygienic control and cleanliness of hotels . They may even prefer a   totally new hotel staying experience , for example , enjoying movies in room and having a in- room dining more frequently . Then , the story goes on to the moments of truth and guest   service encounters . These involve various touch points ( and even pain points ) from the hotel   perspective . In hotel operations , the story is about how to deliver guest experience with   colleagues and all the hardware they have . Storytelling tells hotel how colleagues shall work   in the hotels in order to meet the new guest expectations . The storytelling includes arrival   stage , staying stage , and post - staying stage throughout the guest journey . It involves the tool   of journey mapping , as well as persona , that we use to identify customer types . Napkin   pitches are also used to see the ( potential ) big ideas of our solutions and changes in hotel   operation .        Insight & Approach     Design thinking is useful in the covid situation . Covid is totally new to us , to the hotel industry .   We can hardly make past reference to previous finding , industry publications and experience .   We are looking for new opportunities and possibilities under the situation with a lot of 

 uncertainties . This challenge offers a very practical experience of applying design thinking to   a real - life business problem . Solving business problem can go through the various steps in   design thinking .      Visualization ( tool ) is also applicable in this scenario . It helps visualize the guest journey   processes and changes in standard operating procedures . It is important to develop a new   idea as no past experience can be referenced , and the new practices require both hardware   and software support . Visualization helps identify possible problem in application and suggest   improvement and enhancement . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking 

 Storytelling 

 Challenge & Selection     I am working for a global hotel chain group , examining the operations of hotels in the room   divisions environment , including but not limited to checking in at front desk , concierge   services and in - room staying experience . For the time being , the COVID-19 pandemic has   been impacting the global economy . Hotel industry has been seeing the pandemic as a   challenge and a threat in terms of the operational amendment and adjustment , as well as a   difficulty to understand the changes in customer preference , expectations and behaviours . In   particular , the hotel industry is looking for measures and strategies that cope with the current   and post - pandemic situation , in terms of , for example , hygienic measures and social   distancing restriction . We are working to redevelop the standard operating procedures so as   to enhance the customer touch points encountered in the guest journey design . We are   looking into areas that can enhance customer confidence and loyalty towards the hotel , and   hotels can deliver the guest experience in a safe way .     Storytelling is selected to demonstrate how guest encounters hotel staying touch points   throughout their guest experience with the hotel . We have been applying , for example ,   imagination and journey map ( as supplements ) to look for potential business problems and   opportunities . Customers and their experience are being simulated , as a storytelling .       Application     We first understand the customer preference and expectation first , particularly concerned   with staying in a hotel after the pandemic . Due to the increased health awareness , guests   may be more aware of the hygienic control and cleanliness of hotels . They may even prefer a   totally new hotel staying experience , for example , enjoying movies in room and having a in- room dining more frequently . Then , the story goes on to the moments of truth and guest   service encounters . These involve various touch points ( and even pain points ) from the hotel   perspective . In hotel operations , the story is about how to deliver guest experience with   colleagues and all the hardware they have . Storytelling tells hotel how colleagues shall work   in the hotels in order to meet the new guest expectations . The storytelling includes arrival   stage , staying stage , and post - staying stage throughout the guest journey . It involves the tool   of journey mapping , as well as persona , that we use to identify customer types . Napkin   pitches are also used to see the ( potential ) big ideas of our solutions and changes in hotel   operation .        Insight & Approach     Design thinking is useful in the covid situation . Covid is totally new to us , to the hotel industry .   We can hardly make past reference to previous finding , industry publications and experience .   We are looking for new opportunities and possibilities under the situation with a lot of 

 uncertainties . This challenge offers a very practical experience of applying design thinking to   a real - life business problem . Solving business problem can go through the various steps in   design thinking .      Visualization ( tool ) is also applicable in this scenario . It helps visualize the guest journey   processes and changes in standard operating procedures . It is important to develop a new   idea as no past experience can be referenced , and the new practices require both hardware   and software support . Visualization helps identify possible problem in application and suggest   improvement and enhancement .
### Output: 