Story Telling       Challenge & Selection                         Stories help the audience to relate & empathize with the user ’s problem and   understand how the proposed solution could integrate with the user ’s lives and solve the   problem . I use storytelling to showcase my solution to our clients in a much more immersive   way .   It also helps the other team members & clients to visualize the integration of the   product into the user ’s life in a much better way . I am a UX designer by profession & I work   at an IT firm where I design digital solutions for large MNCs like Unilever , Toyota to achieve   certain user and business goals as defined by them . I design websites or applications for   ecommerce , office management , vehicle management , Banking and finance , retail space ,   education etc .                       At the beginning of any project , my aim always is to understand the ecosystem   clearly and the roles and goals of the stakeholders involved . This is the ( what is ? ) stage , and   I try to gain as much information about the current ecosystem as possible through   secondary research , user interviews , expert interviews etc . Then I visualize the information   to get to the core of the problem among the stakeholders through concept fan . In this   process we try to get to the root of the problem by expanding it & asking “ why ? ” and find   the reasons behind each problem . It becomes kind of a chain of reasons , until we find the   root cause of the problem .                        With all this information we create a user journey and try to find out the pain   points of the user and design opportunities where the journey could be made much more   seamless and enjoyable for the user . After that we brainstorm ideas to solve those pain   points and make a list of possible solutions . To visualize the solutions properly integrated   with the user ’s journey we create stories with comic strip like drawings and portray the   situation and user ’s emotions much more vividly . Pitching our ideas through stories   generates intrigue , as we create high and low points to create excitement & suspense ,   which in turn expands the attention span of our audience .        Application                         At first , I construct the story roughly in the form of a flow chart . Initially I give a   descriptive picture of the current situation of the user and his surroundings and then build   up the story on how my product or solution solves the user ’s problems or other frustrations   and how the user engages with the product and completes his desired goals with the given   product . Storytelling also helps to question and discuss the viability of other solutions   presented by the designers , so that the proposed design takes almost every possible   situation into account .                        To create the stories , I mostly pick my content from my initial user research . At   the time of the ecosystem analysis , we get the idea of the present system in which the   stakeholders are functioning . After that we get more insights from the user interviews like   motivation to buy or interact with the product or possible frustrations while using the   product . At journey mapping we pick the exact pain points in the user ’s journey through the 

 product or service . At story telling we just try to show the user ’s journey visually with the   proposed solutions as how it impacts all the pain points . We mostly sketch the moments   where the user interacts with the product and also try to show the user ’s expressions . It   mostly looks like comic strips . This gives the audience a fair idea about how the designer   visualized the product and how it sits in the user ’s life . We mostly use the story telling in the   research phase .                        I would like to give one example where we used storytelling to understand how   the product features fits with the user ’s journey . It was a hotel guest app for luxury hotels ,   from which guests can book a hotel room and order a host of other services via the app . We   build the story as follows :                                              John is an investment banker . He has to travel overseas frequently for work . This   time John is flying from Mumbai to New York . The flight landed at 10 in the morning . John is   extremely tired and jet lagged & wants to get to his room as fast as possible . He arrives at   the hotel by 12 pm and waits at the lobby for checking in which starts at 2 pm . After 2 hours   check - in process starts and he waits for his turn . For check - in he has to show his passport   and visa at the front desk for verification after that he is given the key card of his room . John   is escorted to his room by the bell boy . In this scenario John has to face a lot of frustrations .   The following is the scenario where John has already checked - in online via the mobile app   and got his electronic key in his mobile .                        John arrives at the hotel , scan the barcode at the counter to enter the hotel   lobby and then he goes directly to his room , open the door with electronic key at his mobile   phone and takes rest . This skips all the frustrations in John ’s journey and gets him directly to   his room .                    To showcase the impact of the solution to the John ’s journey , we compare it with   the John ’s present journey with the help of sketches .      Sketches mostly include a comic strip of John interacting with the mobile app & hotel   counter for scanning the barcode to enter the hotel and then for entering his room with   NFC enabled electronic key in the app . But the story will probably start with a scenario of   John arriving at the airport and showcase his emotions with some dialogue bubble .    So , this is how we use storytelling to express / pitch our design solution to our clients .       Insight & Approach     Story telling helps audience to visualize and connect with newer & more radical concepts   and helps them to understand the impact in the user ’s life . It helps the viewers to see   through the perspective of the designer and the user which leads to a better and easier   understanding of the whole situation . The visual cues also add to the impact of the solution   and the emotional state of the user while interacting with the product .      What I have learnt from this approach ?   In this course I got to know another aspect of storytelling and a clear understanding of how   it is used in business world to create a brand . It helps the audience to connect with the   brand emotionally and express the values it stands for . The essence of storytelling in our   design process is almost similar as how it is used in the business scenario . 

 Knowing our audience . We usually design our story to be visually rich and with   simple scenarios which are easy to understand for our clients , as not everyone can visualize   a scenario in their mind . We try to be as visually descriptive and representative as possible ,   so that it is easier to imagine the scenario , we are trying to portray . As in the guest app , the   clients could easily understand how our solutions reduce the frustration of the user in a   particular scenario / problem . Through stories , viewers can easily imagine themselves in the   user ’s shoes and starts connecting with the product and empathize with the problem , and   understand its root cause in the actual scenario which reflects the user ’s frustration in the   story . We focus on sequencing of the story based on the actual journey of the user while   interacting with the current service or product . I think the comparison helps to build   suspense and the solutions reduce the suspense when they are compared with the previous   scenarios .                       In future I plan to use the story telling as a way to communicate with business   analysts to provide reasoning for a particular solution . Storytelling could also be useful to   share and express a vision with the team members . This reinforces the belief of the team   behind the company ’s vision . A good story could bring together a team which shares the   company ’s values and move forward to achieve a common goal . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Story Telling       Challenge & Selection                         Stories help the audience to relate & empathize with the user ’s problem and   understand how the proposed solution could integrate with the user ’s lives and solve the   problem . I use storytelling to showcase my solution to our clients in a much more immersive   way .   It also helps the other team members & clients to visualize the integration of the   product into the user ’s life in a much better way . I am a UX designer by profession & I work   at an IT firm where I design digital solutions for large MNCs like Unilever , Toyota to achieve   certain user and business goals as defined by them . I design websites or applications for   ecommerce , office management , vehicle management , Banking and finance , retail space ,   education etc .                       At the beginning of any project , my aim always is to understand the ecosystem   clearly and the roles and goals of the stakeholders involved . This is the ( what is ? ) stage , and   I try to gain as much information about the current ecosystem as possible through   secondary research , user interviews , expert interviews etc . Then I visualize the information   to get to the core of the problem among the stakeholders through concept fan . In this   process we try to get to the root of the problem by expanding it & asking “ why ? ” and find   the reasons behind each problem . It becomes kind of a chain of reasons , until we find the   root cause of the problem .                        With all this information we create a user journey and try to find out the pain   points of the user and design opportunities where the journey could be made much more   seamless and enjoyable for the user . After that we brainstorm ideas to solve those pain   points and make a list of possible solutions . To visualize the solutions properly integrated   with the user ’s journey we create stories with comic strip like drawings and portray the   situation and user ’s emotions much more vividly . Pitching our ideas through stories   generates intrigue , as we create high and low points to create excitement & suspense ,   which in turn expands the attention span of our audience .        Application                         At first , I construct the story roughly in the form of a flow chart . Initially I give a   descriptive picture of the current situation of the user and his surroundings and then build   up the story on how my product or solution solves the user ’s problems or other frustrations   and how the user engages with the product and completes his desired goals with the given   product . Storytelling also helps to question and discuss the viability of other solutions   presented by the designers , so that the proposed design takes almost every possible   situation into account .                        To create the stories , I mostly pick my content from my initial user research . At   the time of the ecosystem analysis , we get the idea of the present system in which the   stakeholders are functioning . After that we get more insights from the user interviews like   motivation to buy or interact with the product or possible frustrations while using the   product . At journey mapping we pick the exact pain points in the user ’s journey through the 

 product or service . At story telling we just try to show the user ’s journey visually with the   proposed solutions as how it impacts all the pain points . We mostly sketch the moments   where the user interacts with the product and also try to show the user ’s expressions . It   mostly looks like comic strips . This gives the audience a fair idea about how the designer   visualized the product and how it sits in the user ’s life . We mostly use the story telling in the   research phase .                        I would like to give one example where we used storytelling to understand how   the product features fits with the user ’s journey . It was a hotel guest app for luxury hotels ,   from which guests can book a hotel room and order a host of other services via the app . We   build the story as follows :                                              John is an investment banker . He has to travel overseas frequently for work . This   time John is flying from Mumbai to New York . The flight landed at 10 in the morning . John is   extremely tired and jet lagged & wants to get to his room as fast as possible . He arrives at   the hotel by 12 pm and waits at the lobby for checking in which starts at 2 pm . After 2 hours   check - in process starts and he waits for his turn . For check - in he has to show his passport   and visa at the front desk for verification after that he is given the key card of his room . John   is escorted to his room by the bell boy . In this scenario John has to face a lot of frustrations .   The following is the scenario where John has already checked - in online via the mobile app   and got his electronic key in his mobile .                        John arrives at the hotel , scan the barcode at the counter to enter the hotel   lobby and then he goes directly to his room , open the door with electronic key at his mobile   phone and takes rest . This skips all the frustrations in John ’s journey and gets him directly to   his room .                    To showcase the impact of the solution to the John ’s journey , we compare it with   the John ’s present journey with the help of sketches .      Sketches mostly include a comic strip of John interacting with the mobile app & hotel   counter for scanning the barcode to enter the hotel and then for entering his room with   NFC enabled electronic key in the app . But the story will probably start with a scenario of   John arriving at the airport and showcase his emotions with some dialogue bubble .    So , this is how we use storytelling to express / pitch our design solution to our clients .       Insight & Approach     Story telling helps audience to visualize and connect with newer & more radical concepts   and helps them to understand the impact in the user ’s life . It helps the viewers to see   through the perspective of the designer and the user which leads to a better and easier   understanding of the whole situation . The visual cues also add to the impact of the solution   and the emotional state of the user while interacting with the product .      What I have learnt from this approach ?   In this course I got to know another aspect of storytelling and a clear understanding of how   it is used in business world to create a brand . It helps the audience to connect with the   brand emotionally and express the values it stands for . The essence of storytelling in our   design process is almost similar as how it is used in the business scenario . 

 Knowing our audience . We usually design our story to be visually rich and with   simple scenarios which are easy to understand for our clients , as not everyone can visualize   a scenario in their mind . We try to be as visually descriptive and representative as possible ,   so that it is easier to imagine the scenario , we are trying to portray . As in the guest app , the   clients could easily understand how our solutions reduce the frustration of the user in a   particular scenario / problem . Through stories , viewers can easily imagine themselves in the   user ’s shoes and starts connecting with the product and empathize with the problem , and   understand its root cause in the actual scenario which reflects the user ’s frustration in the   story . We focus on sequencing of the story based on the actual journey of the user while   interacting with the current service or product . I think the comparison helps to build   suspense and the solutions reduce the suspense when they are compared with the previous   scenarios .                       In future I plan to use the story telling as a way to communicate with business   analysts to provide reasoning for a particular solution . Storytelling could also be useful to   share and express a vision with the team members . This reinforces the belief of the team   behind the company ’s vision . A good story could bring together a team which shares the   company ’s values and move forward to achieve a common goal .
### Output: 