Reﬂec%on – Mind Mapping 

 Challenge & Selec%on 

 I am currently working in one of the biggest banks in Singapore and was presented with a simple challenge . 

 How can the team transform our banking app to be more than just a u < lity app where people just come to 

 transfer money or check their account balance . This project was ini < ated as a part of our branding revamp 

 ini < a < ves in order to a?ract younger audience such as young professionals and millennials . It involved not 

 only a huge number of employees from diﬀerent departments such as business development , marke < ng , 

 product , legal , technology , data , and design . But also various consultancy agencies and vendors s to help us 

 deliver the solu < ons faster and be?er . 

 I picked mind - mapping as it is a great tool to expand our horizon in deﬁning what is possible op < ons and 

 solu < ons . Basically mind map is a visual representa < on tool that connects diﬀerent thoughts , concepts , 

 ideas , or even process in order for us to focus or even ﬁnd a solu < on to a par < cular problem or challenge . 

 Applica%on 

 At ﬁrst mee < ng , we tried to analyse on what is currently present within our applica < on . By doing so , we 

 have a clear picture of what we have and what we do n’t have . Then we con < nue to deﬁne our customer 

 segmenta < on by crea < ng porto - persona . We also created a set of general expecta < ons , pain points , and 

 needs for each segmenta < on , then we created a user interview script which purpose to uncover their 

 experiences , ways of achieving their goals through our mobile applica < on , and things they wish existed in 

 the app . 

 Next mee < ng , we invited some of actual users to be interviewed and tested our assump < ons and see which 

 one was accurate . AKer that we tried to synthesise the insights and use this to see exci < ng possibili < es 

 using mind map . Having done it , now the team can clearly see how each insights can form a connec < on 

 through diﬀerent perspec < ve and eventually touching the core challenge . The mind map can be found here : 

 https://ingram-castro.com/tagsmain.html 

 Insight 

 By applying mind map , my team was able to iden < fy opportuni < es , ideas , and connec < ons . We could also 

 see how accurate our assump < ons are and how it connects with diﬀerent personas . Last but not least , we 

 managed to bring the same understanding , even though we all came from diﬀerent teams and 

 backgrounds . It also gave a sense of ownership and connec < on to each member , making the project much 

 more exci < ng to be done . 

 Approach 

 Now I have discovered that the one of the most valuable aspects is the shared insights and collabora < on . 

 And mind map is one of the tools that I would always use I the design process . Alterna < ve tools that I would 

 use to complement this approach is aﬃnity mapping and crazy eights exercise to quickly iden < fy areas of 

 opportunity and expand our explora < on . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: https://ingram-castro.com/tagsmain.html
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reﬂec%on – Mind Mapping 

 Challenge & Selec%on 

 I am currently working in one of the biggest banks in Singapore and was presented with a simple challenge . 

 How can the team transform our banking app to be more than just a u < lity app where people just come to 

 transfer money or check their account balance . This project was ini < ated as a part of our branding revamp 

 ini < a < ves in order to a?ract younger audience such as young professionals and millennials . It involved not 

 only a huge number of employees from diﬀerent departments such as business development , marke < ng , 

 product , legal , technology , data , and design . But also various consultancy agencies and vendors s to help us 

 deliver the solu < ons faster and be?er . 

 I picked mind - mapping as it is a great tool to expand our horizon in deﬁning what is possible op < ons and 

 solu < ons . Basically mind map is a visual representa < on tool that connects diﬀerent thoughts , concepts , 

 ideas , or even process in order for us to focus or even ﬁnd a solu < on to a par < cular problem or challenge . 

 Applica%on 

 At ﬁrst mee < ng , we tried to analyse on what is currently present within our applica < on . By doing so , we 

 have a clear picture of what we have and what we do n’t have . Then we con < nue to deﬁne our customer 

 segmenta < on by crea < ng porto - persona . We also created a set of general expecta < ons , pain points , and 

 needs for each segmenta < on , then we created a user interview script which purpose to uncover their 

 experiences , ways of achieving their goals through our mobile applica < on , and things they wish existed in 

 the app . 

 Next mee < ng , we invited some of actual users to be interviewed and tested our assump < ons and see which 

 one was accurate . AKer that we tried to synthesise the insights and use this to see exci < ng possibili < es 

 using mind map . Having done it , now the team can clearly see how each insights can form a connec < on 

 through diﬀerent perspec < ve and eventually touching the core challenge . The mind map can be found here : 

 https://ingram-castro.com/tagsmain.html 

 Insight 

 By applying mind map , my team was able to iden < fy opportuni < es , ideas , and connec < ons . We could also 

 see how accurate our assump < ons are and how it connects with diﬀerent personas . Last but not least , we 

 managed to bring the same understanding , even though we all came from diﬀerent teams and 

 backgrounds . It also gave a sense of ownership and connec < on to each member , making the project much 

 more exci < ng to be done . 

 Approach 

 Now I have discovered that the one of the most valuable aspects is the shared insights and collabora < on . 

 And mind map is one of the tools that I would always use I the design process . Alterna < ve tools that I would 

 use to complement this approach is aﬃnity mapping and crazy eights exercise to quickly iden < fy areas of 

 opportunity and expand our explora < on .
### Output: 