Reflection on a Learning Launch in the Food Industry 

 Challenge :   I am part of a group of partners that is developing a food product that is affordable , provides the   essential nutrients for a healthy meal , and is easy and convenient to consume . Since we are   bootstrapping the business , we have used the design thinking approach to ensure that we fail   fast and cheap as well as learn how and where to improve our product . The objective of the   learning launch was to test the pricing , the packaging and the quality of the product in specific   neighborhoods of the city .      Selection :   Our group has gone through different stages of the design thinking process , having gathered   insights and formed concepts and prototypes through various tools we applied . We are currently   ready to try the learning launch tool in order to test those assumptions and concepts we have   been iterating . We are ready to get out and talk to customers . As a brief description , to do a   learning launch is to execute fast and inexpensive experiments to gain insights and feedback on   the key assumptions you are testing , which in this case is a specific product .      Application :   In this first learning launch we wanted to test key factors which were affordability and attractive   packaging . We introduced our product in a small store in a working class neighborhood we had   worked with . The product had a specific price and a design we had previously worked on and was   placed on shelves where we could observe the customers ’ reactions . We would take note of   whether the customer would simply pass by the product without even noticing it , if the customer   would pick the product up , see the price and place it back , or if the customer would take it with   them . If the customer bought the product , we would interview them to see what they liked about   it . If they were only attracted by it , we would ask them what element did n’t convince them to   buy it .      In the second learning launch we wanted to test the quality of the product , specifically if the   customer liked the flavor of it . This time we worked in another working class neighborhood , and   offered customers to try our product and if they did n’t like it , we would give them their money   back . We also offered that if they gave us their feedback through the entire process , we would   share with them loyalty cards in order for them to get discounts on our products . By taking this   approach , we not only got to test the quality of our product but also got many of them involved   in the iteration process in order to improve the final outcome .      Insight :   By applying the learning launch tool , we were able to confirm part of our assumptions but we   also learned that there were elements that we could develop further . The pricing and the product   design did have the result we were expecting . The customers were interested in the packaging   and when they saw the price , they did not get discouraged . However , customers did have more   feedback on the quality of the product than anticipated . They specifically stressed on the lack of   flavor of the product and what we could do to make it more tasteful . We will include this feedback 

 in our following product launches in order to continue to improve our product before launching   in more stores in the selected neighborhoods .      Approach :   The learning launch tool is the ideal tool in the stage in which we find ourselves in because we   have already gone through most of the design thinking process and what we needed was to gain   further insight from actual customers . We needed to get out in the street and get a feel of how   our product had to change in order to really fulfill that void in the market and achieve our   objectives : create an affordable product that was nutritious and convenient . However , we have   emphasized that in order for a learning launch to be successful we have to implement the   feedback obtained into improving the product . We also came to the conclusion that this not only   has to be done at this stage , we plan to improve our communication systems with our customers   in order to be able to integrate feedback quickly and effectively for future products and the entire   company structure . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection on a Learning Launch in the Food Industry 

 Challenge :   I am part of a group of partners that is developing a food product that is affordable , provides the   essential nutrients for a healthy meal , and is easy and convenient to consume . Since we are   bootstrapping the business , we have used the design thinking approach to ensure that we fail   fast and cheap as well as learn how and where to improve our product . The objective of the   learning launch was to test the pricing , the packaging and the quality of the product in specific   neighborhoods of the city .      Selection :   Our group has gone through different stages of the design thinking process , having gathered   insights and formed concepts and prototypes through various tools we applied . We are currently   ready to try the learning launch tool in order to test those assumptions and concepts we have   been iterating . We are ready to get out and talk to customers . As a brief description , to do a   learning launch is to execute fast and inexpensive experiments to gain insights and feedback on   the key assumptions you are testing , which in this case is a specific product .      Application :   In this first learning launch we wanted to test key factors which were affordability and attractive   packaging . We introduced our product in a small store in a working class neighborhood we had   worked with . The product had a specific price and a design we had previously worked on and was   placed on shelves where we could observe the customers ’ reactions . We would take note of   whether the customer would simply pass by the product without even noticing it , if the customer   would pick the product up , see the price and place it back , or if the customer would take it with   them . If the customer bought the product , we would interview them to see what they liked about   it . If they were only attracted by it , we would ask them what element did n’t convince them to   buy it .      In the second learning launch we wanted to test the quality of the product , specifically if the   customer liked the flavor of it . This time we worked in another working class neighborhood , and   offered customers to try our product and if they did n’t like it , we would give them their money   back . We also offered that if they gave us their feedback through the entire process , we would   share with them loyalty cards in order for them to get discounts on our products . By taking this   approach , we not only got to test the quality of our product but also got many of them involved   in the iteration process in order to improve the final outcome .      Insight :   By applying the learning launch tool , we were able to confirm part of our assumptions but we   also learned that there were elements that we could develop further . The pricing and the product   design did have the result we were expecting . The customers were interested in the packaging   and when they saw the price , they did not get discouraged . However , customers did have more   feedback on the quality of the product than anticipated . They specifically stressed on the lack of   flavor of the product and what we could do to make it more tasteful . We will include this feedback 

 in our following product launches in order to continue to improve our product before launching   in more stores in the selected neighborhoods .      Approach :   The learning launch tool is the ideal tool in the stage in which we find ourselves in because we   have already gone through most of the design thinking process and what we needed was to gain   further insight from actual customers . We needed to get out in the street and get a feel of how   our product had to change in order to really fulfill that void in the market and achieve our   objectives : create an affordable product that was nutritious and convenient . However , we have   emphasized that in order for a learning launch to be successful we have to implement the   feedback obtained into improving the product . We also came to the conclusion that this not only   has to be done at this stage , we plan to improve our communication systems with our customers   in order to be able to integrate feedback quickly and effectively for future products and the entire   company structure .
### Output: 