ONLINE MARKETING     Challenge    As a member of my organization ’s online marketing department the challenge is to improve the   activities and projects within the department in order to increase sales in the online channel and to   spend marketing budgets on the right campaigns . The project scope includes the online marketing   department composed of ten employees , as well as the larger marketing department and IT   department , with whom the work is done   closely . The project is limited to internal resources .The   project should not exceed 30 business days and the solution should include an even distribution of   working hours amongst the team members . The   focus on trying to uncover what our team members , as   well as key stakeholders within the larger marketing department and IT department , consider to be   ineffective or problematic with regard to the workflow .    Selection    The team has already gone through several design thinking activities / tools , so we are ready to try the   learning launch tool . Broadly speaking , the learning launch is an experiment meant to quickly test an   idea and prototype .    Application    First focus was on   the structure / execution of our online marketing tasks . In particular , we wanted to   see if we could structure our tasks , projects , and processes to adapt the methods of Scrum project   management for our work ( e.g. , time boxed , daily , specific meetings , reviews , etc . ) in an effort to   become more agile . This tested the assumption that the structure and execution were the main causes   of our workflow challenge . Ther were a two - day training with a Scrum project management coach     Next focus was on on gaining clarity about our tasks and priorities . This tested our assumption that our   prioritization of tasks was the main cause of our workflow challenge . The   team completed an   anonymous survey . Additionally , five key stakeholders from the larger marketing department and IT   department also completed an anonymous survey . The surveys included questions about our new ,   proposed process , understanding the process and the prioritization of tasks , and feelings about the   change , and were conducted within a one - week timeframe .    Insight    By applying the learning launch tool , our team identified our assumptions and designed launches to test   these assumptions . Additionally , we thought through anticipated results , expecting to find that a more   agile approach would improve our workflow , and that both our team and the key stakeholders would be   fairly open to the new prioritization of tasks and process . Our actual results were slightly different from   what we anticipated : while our team was open to the prioritization of tasks and process , the key   stakeholders in the larger marketing department and IT department expressed some concerns . Moving   forward , our team will review this insight and incorporate it into future launch designs . The ongoing 

 incorporation of insight is particularly important at this stage , as launches come before a full rollout in   the design thinking timeline .    Approach    Given that our team has already gone through several design thinking activities / tools and are at this   stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , our team   needs to review the insight gained from our first two launches and incorporate this insight into future   launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full rollout . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: ONLINE MARKETING     Challenge    As a member of my organization ’s online marketing department the challenge is to improve the   activities and projects within the department in order to increase sales in the online channel and to   spend marketing budgets on the right campaigns . The project scope includes the online marketing   department composed of ten employees , as well as the larger marketing department and IT   department , with whom the work is done   closely . The project is limited to internal resources .The   project should not exceed 30 business days and the solution should include an even distribution of   working hours amongst the team members . The   focus on trying to uncover what our team members , as   well as key stakeholders within the larger marketing department and IT department , consider to be   ineffective or problematic with regard to the workflow .    Selection    The team has already gone through several design thinking activities / tools , so we are ready to try the   learning launch tool . Broadly speaking , the learning launch is an experiment meant to quickly test an   idea and prototype .    Application    First focus was on   the structure / execution of our online marketing tasks . In particular , we wanted to   see if we could structure our tasks , projects , and processes to adapt the methods of Scrum project   management for our work ( e.g. , time boxed , daily , specific meetings , reviews , etc . ) in an effort to   become more agile . This tested the assumption that the structure and execution were the main causes   of our workflow challenge . Ther were a two - day training with a Scrum project management coach     Next focus was on on gaining clarity about our tasks and priorities . This tested our assumption that our   prioritization of tasks was the main cause of our workflow challenge . The   team completed an   anonymous survey . Additionally , five key stakeholders from the larger marketing department and IT   department also completed an anonymous survey . The surveys included questions about our new ,   proposed process , understanding the process and the prioritization of tasks , and feelings about the   change , and were conducted within a one - week timeframe .    Insight    By applying the learning launch tool , our team identified our assumptions and designed launches to test   these assumptions . Additionally , we thought through anticipated results , expecting to find that a more   agile approach would improve our workflow , and that both our team and the key stakeholders would be   fairly open to the new prioritization of tasks and process . Our actual results were slightly different from   what we anticipated : while our team was open to the prioritization of tasks and process , the key   stakeholders in the larger marketing department and IT department expressed some concerns . Moving   forward , our team will review this insight and incorporate it into future launch designs . The ongoing 

 incorporation of insight is particularly important at this stage , as launches come before a full rollout in   the design thinking timeline .    Approach    Given that our team has already gone through several design thinking activities / tools and are at this   stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , our team   needs to review the insight gained from our first two launches and incorporate this insight into future   launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a   compelling solution ready for full rollout .
### Output: 