Challenge & Selection 

 The challenge for us was to identify alternative sources of revenue for a bread delivery service . 

 Growth at the delivery service had become stagnant , and the business was looking how to best 

 utilize their assets , which included , three delivery trucks and a network of restaurants and 

 small shops . As the main assets the bread delivery service had included a community of small 

 businesses , we used the Journey Mapping tool . This tool follows a customer as they receive a 

 service , and utilizes ethnographic research modalities to establish the human elements in the 

 process and uncover hidden opportunities in the relationship the delivery service had with its 

 clients . 

 Application 

 To implement the tool , we spent a day with each of the three delivery drivers , during which 

 time we took careful notes of how each of the employees interacted with the customers and 

 which routes they took between deliveries . During our ride along , we had the opportunity to 

 speak with the customers and uncovered some opportunities in the community of restaurants 

 and shops that were being delivered to . One of the restaurants just started making pastries for 

 a local chain of small grocery store which happened to be a customer as well . We were able to 

 tweak the schedule and some of the routes so that two of the trucks that would have been just 

 driving back to the bakery empty now delivered on its return trip . 

 Insight 

 This opportunity was best realized because the network of clients was treated as an ecosystem 

 within which the bread delivery service operated . Using the human interaction during the 

 mapping process made it so that a new stream of revenue could be derived with a little logistic 

 tweaking . 

 Approach 

 We were fortunate enough to uncover a revenue generating insight using Journey Mapping . 

 The co - creation tool was also implemented during the process . One of the drivers had the idea 

 to increase the web presence by starting a weekly vlog using video from the dash cams 

 mounted in the delivery trucks , which has since been implemented . Although the vlog has not 

 created any new revenue , the drivers have an extra bit of ‘ pride on the drive ’ which has 

 increased moral . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 The challenge for us was to identify alternative sources of revenue for a bread delivery service . 

 Growth at the delivery service had become stagnant , and the business was looking how to best 

 utilize their assets , which included , three delivery trucks and a network of restaurants and 

 small shops . As the main assets the bread delivery service had included a community of small 

 businesses , we used the Journey Mapping tool . This tool follows a customer as they receive a 

 service , and utilizes ethnographic research modalities to establish the human elements in the 

 process and uncover hidden opportunities in the relationship the delivery service had with its 

 clients . 

 Application 

 To implement the tool , we spent a day with each of the three delivery drivers , during which 

 time we took careful notes of how each of the employees interacted with the customers and 

 which routes they took between deliveries . During our ride along , we had the opportunity to 

 speak with the customers and uncovered some opportunities in the community of restaurants 

 and shops that were being delivered to . One of the restaurants just started making pastries for 

 a local chain of small grocery store which happened to be a customer as well . We were able to 

 tweak the schedule and some of the routes so that two of the trucks that would have been just 

 driving back to the bakery empty now delivered on its return trip . 

 Insight 

 This opportunity was best realized because the network of clients was treated as an ecosystem 

 within which the bread delivery service operated . Using the human interaction during the 

 mapping process made it so that a new stream of revenue could be derived with a little logistic 

 tweaking . 

 Approach 

 We were fortunate enough to uncover a revenue generating insight using Journey Mapping . 

 The co - creation tool was also implemented during the process . One of the drivers had the idea 

 to increase the web presence by starting a weekly vlog using video from the dash cams 

 mounted in the delivery trucks , which has since been implemented . Although the vlog has not 

 created any new revenue , the drivers have an extra bit of ‘ pride on the drive ’ which has 

 increased moral .
### Output: 