Mind Mapping 

 Challenge 

 I am doing MBA from a good college situated in not so developed city . Every semester , we are   asked to do a project to improve the local businesses . We are a group of five members which   changes in every semester . The normal project scope will be to give insights to businesses to   increase their sales . So the last project we did was for a hyper - local app company dealing in   food delivery . We had to help them with which customer segments they should target and how   they can convince the customers to use their service . They were the first movers in the local   market and have n’t been able to create an impact in first two months of working . We will focus   on trying to uncover insights with our team members and stakeholders ( company and   customers ) which will help the company . 

 Selection 

 During the initial days we had collected information which included data from the company and   similar companies in other cities . Also qualitative data has been collected . We felt mind   mapping is the best design thinking tool to uncover required insights from this collected   information . 

 Application 

 The first step was collecting data . Within 15 days , we collected lot of information including   quantitative and qualitative . The ethnographic interview of five different types of customers   was done . After collecting this data , we set up something like a small gallery and placed the   relevant information . 

 We invited people from all different customer segments we could think of . They were nearly 30   in number . They were divided into two batches of 15 each . So each batch was asked to visit the   gallery and was given sticky notes . They were asked to note down relevant information which   they felt were important in the sticky notes . After this , they were taken to the adjacent room   and were divided into 3 different groups of 5 members each .   Then , we asked them to cluster   the information they have collected .   Any volunteer in each group was asked to choose a theme   based on the clusters he / she has formed .Rest of the group contributed to the theme using   their clusters . Another theme was selected and the process continued . During each theme   ‘ presentation ’ , relevant sticky notes of everyone were kept together on the wall . Both batches   completed the whole process . 

 Insight and Approach 

 Before using mind mapping , our team had formed lot of recommendations for the company   based on their assumptions . But the insights we got after doing mind mapping was entirely   different and some insights were the ones we discarded before the process had begun . Since 

 mind mapping brought together all stakeholders views and way of thinking , we were able to   deliver great insights regarding the customer segments to target and how to target them . 

 Next time , we would be collective more qualitative information . Also we would try to visualize   the information collected as this would be easier for people to understand . Now on , for any   project where the stakeholders are accessible , I would be using mind mapping   tool . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping 

 Challenge 

 I am doing MBA from a good college situated in not so developed city . Every semester , we are   asked to do a project to improve the local businesses . We are a group of five members which   changes in every semester . The normal project scope will be to give insights to businesses to   increase their sales . So the last project we did was for a hyper - local app company dealing in   food delivery . We had to help them with which customer segments they should target and how   they can convince the customers to use their service . They were the first movers in the local   market and have n’t been able to create an impact in first two months of working . We will focus   on trying to uncover insights with our team members and stakeholders ( company and   customers ) which will help the company . 

 Selection 

 During the initial days we had collected information which included data from the company and   similar companies in other cities . Also qualitative data has been collected . We felt mind   mapping is the best design thinking tool to uncover required insights from this collected   information . 

 Application 

 The first step was collecting data . Within 15 days , we collected lot of information including   quantitative and qualitative . The ethnographic interview of five different types of customers   was done . After collecting this data , we set up something like a small gallery and placed the   relevant information . 

 We invited people from all different customer segments we could think of . They were nearly 30   in number . They were divided into two batches of 15 each . So each batch was asked to visit the   gallery and was given sticky notes . They were asked to note down relevant information which   they felt were important in the sticky notes . After this , they were taken to the adjacent room   and were divided into 3 different groups of 5 members each .   Then , we asked them to cluster   the information they have collected .   Any volunteer in each group was asked to choose a theme   based on the clusters he / she has formed .Rest of the group contributed to the theme using   their clusters . Another theme was selected and the process continued . During each theme   ‘ presentation ’ , relevant sticky notes of everyone were kept together on the wall . Both batches   completed the whole process . 

 Insight and Approach 

 Before using mind mapping , our team had formed lot of recommendations for the company   based on their assumptions . But the insights we got after doing mind mapping was entirely   different and some insights were the ones we discarded before the process had begun . Since 

 mind mapping brought together all stakeholders views and way of thinking , we were able to   deliver great insights regarding the customer segments to target and how to target them . 

 Next time , we would be collective more qualitative information . Also we would try to visualize   the information collected as this would be easier for people to understand . Now on , for any   project where the stakeholders are accessible , I would be using mind mapping   tool .
### Output: 