Challenge & Selection 

 One of our clients , a Portuguese Telecom company intended to communicate their new   defined strategic objectives for its new four years strategic cycle to all their people in the   annual kickoff meeting event . 

 The annual event would have the presence of all the people in the organization , about 190   employees . The client also wanted to take this meeting opportunity to gather insights from its   employees for each strategic objective . 

 To meet the challenge , we built a workshop in which we have employed some of the most   common used tools in Design Thinking to collect the insights from employees - Brainstorming ,   Visual Thinking and Storytelling . 

 Application 

 For the activity , consisting of five major stages , we divided all people over 11 working groups   of about 6 - 8 participants , each representing a different area or department of the company . 

 The day began with a presentation from the company 's CEO of the main strategic goals for the   new strategic cycle and the launch of the activity for all groups . 

 To each working group was assigned one of the presented objectives to be analyzed and   worked . In the activity , beyond the company 's employees in each group , we decided to include   also an additional participant with special skills -an Illustrator . 

 As activity support materials , we delivered to each group a guide with questions for each of   the various steps and also a support guide to the Illustrator to guide him along the interaction   with his group . 

 For each of the five steps was assigned an execution time in order to create some pressure on   the groups creative process so they could meet the schedule and objectives of the event 's   agenda . 

 In the first step 1 ) IMMERSION , each participant individually identified on post - its various   aspects associated with the objective assigned to his group . The next moment each participant   presented to his group the results of their individual reflection . The Illustrator 's task in each   group at this stage , was to create an illustration following the group 's ideas in order to explain   the objective assigned to it . 

 In the second step 2 ) Synthesis , each group analyzed the contributions that each   participant   gave about the assigned objective and organized all contributions into clusters . For all the   created clusters the group selected 5 that in its opinion were considered to be the most   important for the assigned objective , and then create an explanatory metaphor for each of the   5 . The Illustrator task in this stage , was to create another illustration in accordance with the   metaphors that had been created by the group for each of the five selected clusters . 

 In the third step 3 ) SELECTION , each group picked one of the five clusters and identified a   critical issue or problem within that cluster that in their view should be   worked . For the   identified problem and like in the previous step , the group again created a metaphor to   describe it . The Illustrator task in this stage was to create another explanatory illustration for   the metaphor of the problem that the group has identified . 

 The fourth step 4 ) IDEATION , consisted on two phases . In the first phase each group should   present up to 5 solutions / ideas to the problem identified in the previous step . In This step all   groups got a new support guide with a short description of all available tools in the   organization to help the process of generating ideas / insights . Those ideas should meet certain   criteria such as : 

 •   Be practical and concrete ;   •   Allow ownership ;   •   Be Implemented during that year ;   •   Within the budget presented by the CEO for the year using the available resources   ( tools available in the organization ) ; 

 In the second phase , the groups should pick 1 of 5 ideas presented to the problem and give up   to 3 reasons for their choice and create again a metaphor to explain the chosen idea . The   Illustrator task in this stage was to create an illustration of the idea / solution presented and   according to the metaphor created by the group to solve the problem . 

 The fifth step 5 ) PROTOTYPE , each group described how it should be implemented / built /   implemented the idea / solution for the identified problem on the assigned objective . This   description was presented in the form of an action plan , in which each group should identify : 

 •   How to implement the idea / tasks ;   •   Time / Schedule ;   •   Implementation Responsibility ( Team , Area , Resources ) ;   •   Sponsor ;   •   Tools available to use / develop ; 

 At the end of the event , each group used its Visual Thinking illustrations made by their   illustrator to present all the developed work and the insights created , they used them to " tell   their story " . 

 Insight & Approach 

 What we learned from this Design thinking activity with the various groups is that when the   opinions , points of views , ideas and insights of each person are shared and worked in a   constructively and collaboratively way without a " devil 's advocate " around to censor and   criticize them we can reach amazing results . 

 The way and the ease in which people working together can build such detailed action plans   was impressive . 

 Get people involved from the start in a participatory and collaborative way to find and define a   problem and creating a solution for it is so powerful and so positive , that the levels of   motivation , involvement and commitment of all groups is contagious . It comes up a feeling of   anxiety in to move into action . 

 Here ’s are some pictures from one of the groups work at the workshop . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge & Selection 

 One of our clients , a Portuguese Telecom company intended to communicate their new   defined strategic objectives for its new four years strategic cycle to all their people in the   annual kickoff meeting event . 

 The annual event would have the presence of all the people in the organization , about 190   employees . The client also wanted to take this meeting opportunity to gather insights from its   employees for each strategic objective . 

 To meet the challenge , we built a workshop in which we have employed some of the most   common used tools in Design Thinking to collect the insights from employees - Brainstorming ,   Visual Thinking and Storytelling . 

 Application 

 For the activity , consisting of five major stages , we divided all people over 11 working groups   of about 6 - 8 participants , each representing a different area or department of the company . 

 The day began with a presentation from the company 's CEO of the main strategic goals for the   new strategic cycle and the launch of the activity for all groups . 

 To each working group was assigned one of the presented objectives to be analyzed and   worked . In the activity , beyond the company 's employees in each group , we decided to include   also an additional participant with special skills -an Illustrator . 

 As activity support materials , we delivered to each group a guide with questions for each of   the various steps and also a support guide to the Illustrator to guide him along the interaction   with his group . 

 For each of the five steps was assigned an execution time in order to create some pressure on   the groups creative process so they could meet the schedule and objectives of the event 's   agenda . 

 In the first step 1 ) IMMERSION , each participant individually identified on post - its various   aspects associated with the objective assigned to his group . The next moment each participant   presented to his group the results of their individual reflection . The Illustrator 's task in each   group at this stage , was to create an illustration following the group 's ideas in order to explain   the objective assigned to it . 

 In the second step 2 ) Synthesis , each group analyzed the contributions that each   participant   gave about the assigned objective and organized all contributions into clusters . For all the   created clusters the group selected 5 that in its opinion were considered to be the most   important for the assigned objective , and then create an explanatory metaphor for each of the   5 . The Illustrator task in this stage , was to create another illustration in accordance with the   metaphors that had been created by the group for each of the five selected clusters . 

 In the third step 3 ) SELECTION , each group picked one of the five clusters and identified a   critical issue or problem within that cluster that in their view should be   worked . For the   identified problem and like in the previous step , the group again created a metaphor to   describe it . The Illustrator task in this stage was to create another explanatory illustration for   the metaphor of the problem that the group has identified . 

 The fourth step 4 ) IDEATION , consisted on two phases . In the first phase each group should   present up to 5 solutions / ideas to the problem identified in the previous step . In This step all   groups got a new support guide with a short description of all available tools in the   organization to help the process of generating ideas / insights . Those ideas should meet certain   criteria such as : 

 •   Be practical and concrete ;   •   Allow ownership ;   •   Be Implemented during that year ;   •   Within the budget presented by the CEO for the year using the available resources   ( tools available in the organization ) ; 

 In the second phase , the groups should pick 1 of 5 ideas presented to the problem and give up   to 3 reasons for their choice and create again a metaphor to explain the chosen idea . The   Illustrator task in this stage was to create an illustration of the idea / solution presented and   according to the metaphor created by the group to solve the problem . 

 The fifth step 5 ) PROTOTYPE , each group described how it should be implemented / built /   implemented the idea / solution for the identified problem on the assigned objective . This   description was presented in the form of an action plan , in which each group should identify : 

 •   How to implement the idea / tasks ;   •   Time / Schedule ;   •   Implementation Responsibility ( Team , Area , Resources ) ;   •   Sponsor ;   •   Tools available to use / develop ; 

 At the end of the event , each group used its Visual Thinking illustrations made by their   illustrator to present all the developed work and the insights created , they used them to " tell   their story " . 

 Insight & Approach 

 What we learned from this Design thinking activity with the various groups is that when the   opinions , points of views , ideas and insights of each person are shared and worked in a   constructively and collaboratively way without a " devil 's advocate " around to censor and   criticize them we can reach amazing results . 

 The way and the ease in which people working together can build such detailed action plans   was impressive . 

 Get people involved from the start in a participatory and collaborative way to find and define a   problem and creating a solution for it is so powerful and so positive , that the levels of   motivation , involvement and commitment of all groups is contagious . It comes up a feeling of   anxiety in to move into action . 

 Here ’s are some pictures from one of the groups work at the workshop .
### Output: 