Please note that English is not my ﬁrst language . So please me to apologize if I made   some grammatical mistakes . Thank in advance for your review . 

 Challenge 

 I work for a Job board ( employment website ) .   We have B2B customers ( Employers : companies and recruitment agencies ) and B2C   users ( active or passive jobseekers ) .   All services of our website are totally free of charge for B2C users .   B2B customers have to pay to advert for jobs , seek CVs on CV - Database or to promote   their Employer branding . 

 We are leader on our market but one of our challenge was to increase the use ( therefor   the sales ) of our CV - Database . 

 Previously , we made a lot of B2C marketing actions to increase the number of CV on the   Database . 

 One important thing to know is that using a CV - Database to search proﬁl and recruit was   not an habits for a great majority of customers in our country .   Nevertheless , some of them are experts of this and search proﬁls on a regular basis on   internationals job boards or LinkedIn for exemple . 

 To use our CV - Datase , a B2B customer had to buy a subscription ( 6 or 12 months ) . 

 The challenge was to have a big and clear visualization of the situation to be able to   explore opportunities . 

 Selection 

 We decided to work on a new B2B interface for our CV - Database , to develop and   implement news features and also to change our pricing model on this service .   Goals were to make it more easy to use and more easy to sell . 

 Even though we already had ideas , we decided to used interviews to received feedback   before starting to work on the new CV - Database .   Then we made mock - ups and prototypes to show what it could be in the future and to   received users feedback .   And at the end , we made a beta version for the annual recruiting trade show to present   the futur of our CV - Database to our visitors . 

 In meanwhile , we studied our sales history via Salesforce and system logs to identify the   using trends of the CV - Database . 

 So we selected a large range of dimensions to explore .   The objective was to visualize to be able to think and create , and not to start thinking   before . We wanted to be sure that we seen all the elements .   And the key point was to be able to visualize all the dimensions . 

 Application 

 To start , we made interviews with our «   CV - Database ’s experts   » clients to received their   feedbacks about the existing Database .   We asked them to describe how they use the CV - Database in their daily business of   recruiters .   • For which kind of proﬁle ?   • When it ’s hard to ﬁnd appropriate candidates with a traditional job posting ?   • Or on contrary when it ’s easy and they do n’t want to received a lot of CVs ?   • To ﬁnd experts in a domain ? • … 

 We also asked them to told us what they like on the product , which features .   What they would like to see or use on a new product .   What kind of feature they like on other Databases or on LinkedIn .   And by the way which kind of feature could be very cool and very useful for them , like a   magic wand . 

 With system logs analysis , we saw that only a little part of clients whose bought a CV- Database access use it on a regular basis .   With sales analysis , we identiﬁed that the sales trend was ﬂat with a majority of renewal   but we really did n’t make new business with CV - Database . 

 We made interviews with clients who did n’t have access to CV - Database to ask them   why .   We also asked them what might make them changing their mind : which kind of feature ,   use case , price model , circumstances , kind of proﬁl to hire … 

 We made a lot of diagrams , draws , mock - ups to visualize informations feeds and   interactions .   It was essential to be able to integrate all the diﬀerent informations and feedback . 

 Insight 

 We received a lot of good insights and informations with the interviews and analysis . 

 The most important point is that we have understood that the CV - Database must be   integrated as a central part of our application and not only as an option .   CV - Database tools should be connected to our job posting tool as well as our   applications management tools .   Like this , the journey in our website for our clients could be easy and natural . 

 It was a strong mindset change : stopping to think our website like a platform with   diﬀerent optionals bricks , but think it like a global application .   It ’s the point and it ’s asked us to realize a lot of draws , diagram , data maps to integrate all   in one application . 

 So we designed a new interface , with news features and a new design .   We made it also more collaborative because there ’s not only one person in a recruiting   process ( HR , line manager , Assistant … ) . Some features are inspired by social media   website . 

 We made mock - ups and presented it to a pool of clients ( CV - Database users and not   users ) .   We received good feedbacks and all participants were really enthusiasts . 

 To push our sales , we decided to review our price model . We understood that a 6 month subscription ( at least ) was not really incitative for people   who never used a CV - Database . 

 So our new CV - Database included an open - window to our CV - Database .   Every B2B users could make proﬁl search , mark proﬁle as a favorite , send proﬁle to a   colleague ( line manager for exemple ) and also using a new important feature : our CV- Mailer .   The CV - Mailer send you every morning an email with the new and updated CVs matching   with a registered search . 

 We also aded a new feature : job posting auto - matching .   When a client post a job ad , we show him automatically the CVs who match with the job   criteria ’s .   For B2B clients with an access to our CV - Database , it ’s a full view to the candidate   proﬁle . For the others , we blinded Name , Address , and company name . 

 We changed our E - com interface to push our CV - Database sales and we added new   progressive subscriptions durations ( 1 week to 12 months ) . 

 We presented our Beta - version on the annual trade show .   We made the decision to not present it as big show but to present it on one to one , to be   able to received new feedbacks .   It was a good decision which allow us to received speciﬁc and constructive feedbacks .   It was a success and after last adjustments , we launched the new CV - Database . 

 Approach 

 My feedback and conclusion about what we did is that at we explored ﬁelds and use   cases , where wee did n’t imagine to go before we started .   But we were open - minded and we knew that we need to question et listen our B2B   customers to do the best product .   We also need to understand our sales and not only to say : «   we want to sell more   » . 

 We did n’t started with a unique idea and a minimum valuable product in mind .   It was a chance and I know that sometimes in Business , value creation is stiﬂed by non   cooperative mindset between stakeholders . 

 User ’s feedbacks are essentials in the process . 

 A big chance was to have the opportunity to work together with IT , Product Management ,   Sales , CRM and our clients .   Diagrams , draws , mock - ups and Beta version were essentials in the reﬂection process to   show and received feedbacks .   It make the project really more collaborative .   In the future , I would like to use the same tools et to have the chance to work with a same   team spirit . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Please note that English is not my ﬁrst language . So please me to apologize if I made   some grammatical mistakes . Thank in advance for your review . 

 Challenge 

 I work for a Job board ( employment website ) .   We have B2B customers ( Employers : companies and recruitment agencies ) and B2C   users ( active or passive jobseekers ) .   All services of our website are totally free of charge for B2C users .   B2B customers have to pay to advert for jobs , seek CVs on CV - Database or to promote   their Employer branding . 

 We are leader on our market but one of our challenge was to increase the use ( therefor   the sales ) of our CV - Database . 

 Previously , we made a lot of B2C marketing actions to increase the number of CV on the   Database . 

 One important thing to know is that using a CV - Database to search proﬁl and recruit was   not an habits for a great majority of customers in our country .   Nevertheless , some of them are experts of this and search proﬁls on a regular basis on   internationals job boards or LinkedIn for exemple . 

 To use our CV - Datase , a B2B customer had to buy a subscription ( 6 or 12 months ) . 

 The challenge was to have a big and clear visualization of the situation to be able to   explore opportunities . 

 Selection 

 We decided to work on a new B2B interface for our CV - Database , to develop and   implement news features and also to change our pricing model on this service .   Goals were to make it more easy to use and more easy to sell . 

 Even though we already had ideas , we decided to used interviews to received feedback   before starting to work on the new CV - Database .   Then we made mock - ups and prototypes to show what it could be in the future and to   received users feedback .   And at the end , we made a beta version for the annual recruiting trade show to present   the futur of our CV - Database to our visitors . 

 In meanwhile , we studied our sales history via Salesforce and system logs to identify the   using trends of the CV - Database . 

 So we selected a large range of dimensions to explore .   The objective was to visualize to be able to think and create , and not to start thinking   before . We wanted to be sure that we seen all the elements .   And the key point was to be able to visualize all the dimensions . 

 Application 

 To start , we made interviews with our «   CV - Database ’s experts   » clients to received their   feedbacks about the existing Database .   We asked them to describe how they use the CV - Database in their daily business of   recruiters .   • For which kind of proﬁle ?   • When it ’s hard to ﬁnd appropriate candidates with a traditional job posting ?   • Or on contrary when it ’s easy and they do n’t want to received a lot of CVs ?   • To ﬁnd experts in a domain ? • … 

 We also asked them to told us what they like on the product , which features .   What they would like to see or use on a new product .   What kind of feature they like on other Databases or on LinkedIn .   And by the way which kind of feature could be very cool and very useful for them , like a   magic wand . 

 With system logs analysis , we saw that only a little part of clients whose bought a CV- Database access use it on a regular basis .   With sales analysis , we identiﬁed that the sales trend was ﬂat with a majority of renewal   but we really did n’t make new business with CV - Database . 

 We made interviews with clients who did n’t have access to CV - Database to ask them   why .   We also asked them what might make them changing their mind : which kind of feature ,   use case , price model , circumstances , kind of proﬁl to hire … 

 We made a lot of diagrams , draws , mock - ups to visualize informations feeds and   interactions .   It was essential to be able to integrate all the diﬀerent informations and feedback . 

 Insight 

 We received a lot of good insights and informations with the interviews and analysis . 

 The most important point is that we have understood that the CV - Database must be   integrated as a central part of our application and not only as an option .   CV - Database tools should be connected to our job posting tool as well as our   applications management tools .   Like this , the journey in our website for our clients could be easy and natural . 

 It was a strong mindset change : stopping to think our website like a platform with   diﬀerent optionals bricks , but think it like a global application .   It ’s the point and it ’s asked us to realize a lot of draws , diagram , data maps to integrate all   in one application . 

 So we designed a new interface , with news features and a new design .   We made it also more collaborative because there ’s not only one person in a recruiting   process ( HR , line manager , Assistant … ) . Some features are inspired by social media   website . 

 We made mock - ups and presented it to a pool of clients ( CV - Database users and not   users ) .   We received good feedbacks and all participants were really enthusiasts . 

 To push our sales , we decided to review our price model . We understood that a 6 month subscription ( at least ) was not really incitative for people   who never used a CV - Database . 

 So our new CV - Database included an open - window to our CV - Database .   Every B2B users could make proﬁl search , mark proﬁle as a favorite , send proﬁle to a   colleague ( line manager for exemple ) and also using a new important feature : our CV- Mailer .   The CV - Mailer send you every morning an email with the new and updated CVs matching   with a registered search . 

 We also aded a new feature : job posting auto - matching .   When a client post a job ad , we show him automatically the CVs who match with the job   criteria ’s .   For B2B clients with an access to our CV - Database , it ’s a full view to the candidate   proﬁle . For the others , we blinded Name , Address , and company name . 

 We changed our E - com interface to push our CV - Database sales and we added new   progressive subscriptions durations ( 1 week to 12 months ) . 

 We presented our Beta - version on the annual trade show .   We made the decision to not present it as big show but to present it on one to one , to be   able to received new feedbacks .   It was a good decision which allow us to received speciﬁc and constructive feedbacks .   It was a success and after last adjustments , we launched the new CV - Database . 

 Approach 

 My feedback and conclusion about what we did is that at we explored ﬁelds and use   cases , where wee did n’t imagine to go before we started .   But we were open - minded and we knew that we need to question et listen our B2B   customers to do the best product .   We also need to understand our sales and not only to say : «   we want to sell more   » . 

 We did n’t started with a unique idea and a minimum valuable product in mind .   It was a chance and I know that sometimes in Business , value creation is stiﬂed by non   cooperative mindset between stakeholders . 

 User ’s feedbacks are essentials in the process . 

 A big chance was to have the opportunity to work together with IT , Product Management ,   Sales , CRM and our clients .   Diagrams , draws , mock - ups and Beta version were essentials in the reﬂection process to   show and received feedbacks .   It make the project really more collaborative .   In the future , I would like to use the same tools et to have the chance to work with a same   team spirit .
### Output: 