Challenge : 

 As the Business Head of reputed retail clothing store the   challenge was declining sales trend Quarter on   quarter due to significant drop in online market share or rather increasing market share of   competitors   in last 6 months . 

 Our CEO called for meeting and asked me to head the task force to come out with solution in six months   time with 20 % increase in market share by next 6 months time frame with out compromising in rate of   return from the investment , he approved me certain amount of budget say   25 millions $ . For R&D and   marketing expenses etc . 

 Selection : 

 I decided to use Learning Launch design thinking tool to identify shortcomings in our current product   offerings and methods in digital platform . I have called to my digital team to discuss and understand   what went wrong in past 6 months , During meetings we found out there were various current market   dynamics which our competitors are successfully using   and we are not like “ Big sale day “ offers every   month apart from festive offers . More range of clothing ’s   etc . , The reason I selected learning launch is   because I noticed we were short of ideas that connects to online customers , we as team needs to   create hypothesis , search for the truth , rather assumptions which disconfirms our existing product   offerings Vs customer preferences / likes . 

 Application : 

 We first analyzed the problem of declining market share and primarily understood from initial internal   research that our offerings in digital space were standard and not tailer made / customized to arrive at   this there were tremendous man hours spent going through sales history not only ours but competitors   as well . We decided to identify market trends and hence the team was given task with standard   questionnaire to target customer audience ( Persona ) of different age bucketing them in Teen agers , Mid   Age and Old age etc , data on their likes /dislikes were primarily recorded in digital shopping experiences   based on this sample data plus buying of market research reports we started to generate assumptions   /hypothesis . On this assumptions several ideas were generated like shall we give discounts on certain   luxury clothing brands to age above 60 years customer , how can be delivery cancelation method can be   upgraded by reducing TAT etc , Increase TAT for premium customers having loyalty points etc . 

 Insights and Approach : 

 The insights I have learned from using Design thinking tools is the quick result either success or failure is   visible , the continuous methods of idea generation not only keeps you connected to market   but   gives   learning on market dynamics in tastes and preferences and technology used to customer delights , the   prototypes or solutions to problems be it customization in product or methods of delivery , price   offering is not static , Learning – Re - learning is vary essential . 

 I am happy to inform you that our market share in six months have started showing upward trends and   ROI has increased to my CEO ’s delight , we have optimally used the budgeted amount while   experimenting R&D exercise . 

 In future I will explore different tool   of Design thinking for customer Engagement   and exploring new   market space which will keep me   and my team in high learning curve . 

 Thank you very much . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge : 

 As the Business Head of reputed retail clothing store the   challenge was declining sales trend Quarter on   quarter due to significant drop in online market share or rather increasing market share of   competitors   in last 6 months . 

 Our CEO called for meeting and asked me to head the task force to come out with solution in six months   time with 20 % increase in market share by next 6 months time frame with out compromising in rate of   return from the investment , he approved me certain amount of budget say   25 millions $ . For R&D and   marketing expenses etc . 

 Selection : 

 I decided to use Learning Launch design thinking tool to identify shortcomings in our current product   offerings and methods in digital platform . I have called to my digital team to discuss and understand   what went wrong in past 6 months , During meetings we found out there were various current market   dynamics which our competitors are successfully using   and we are not like “ Big sale day “ offers every   month apart from festive offers . More range of clothing ’s   etc . , The reason I selected learning launch is   because I noticed we were short of ideas that connects to online customers , we as team needs to   create hypothesis , search for the truth , rather assumptions which disconfirms our existing product   offerings Vs customer preferences / likes . 

 Application : 

 We first analyzed the problem of declining market share and primarily understood from initial internal   research that our offerings in digital space were standard and not tailer made / customized to arrive at   this there were tremendous man hours spent going through sales history not only ours but competitors   as well . We decided to identify market trends and hence the team was given task with standard   questionnaire to target customer audience ( Persona ) of different age bucketing them in Teen agers , Mid   Age and Old age etc , data on their likes /dislikes were primarily recorded in digital shopping experiences   based on this sample data plus buying of market research reports we started to generate assumptions   /hypothesis . On this assumptions several ideas were generated like shall we give discounts on certain   luxury clothing brands to age above 60 years customer , how can be delivery cancelation method can be   upgraded by reducing TAT etc , Increase TAT for premium customers having loyalty points etc . 

 Insights and Approach : 

 The insights I have learned from using Design thinking tools is the quick result either success or failure is   visible , the continuous methods of idea generation not only keeps you connected to market   but   gives   learning on market dynamics in tastes and preferences and technology used to customer delights , the   prototypes or solutions to problems be it customization in product or methods of delivery , price   offering is not static , Learning – Re - learning is vary essential . 

 I am happy to inform you that our market share in six months have started showing upward trends and   ROI has increased to my CEO ’s delight , we have optimally used the budgeted amount while   experimenting R&D exercise . 

 In future I will explore different tool   of Design thinking for customer Engagement   and exploring new   market space which will keep me   and my team in high learning curve . 

 Thank you very much .
### Output: 