Mind Mapping Tool 

 Challenge : 

 Expansion of Customer base to make a sustainable business model . As a part of an agency , our   clients included celebrities . The work comprised of onboarding clients of that segment , that is ,   celebrities working in movie / tv serial segment . Onboarding them for our intellectual property show   and providing them campaign management services . We wanted to expand that base to a pool of   larger and varied clients . 

 Selection : 

 The tool chosen for this was Mind Mapping . Getting everyone from the team ( employees ) lower to   higher hierarchy , people who used social media , MBA grads from different colleges so as to get   wide variety of ideas . We needed to expand our horizon ; hence we got our team on board to know   what the existing agencies are doing in this segment . We got social media users on board to   understand what is new in industry , how different sectors are using social media platform and what   are they expecting from these platforms in the future . Lastly , we go MBA graduates so that we can   utilise different business models they must have learnt in their curriculum . 

 This mind mapping can be in terms of picture , diagrams , notes and so on , as suggested in the   Mind Mapping Tool video in 3rd Week of the course . 

 Application : 

 We asked the participants to list 2 things : 

 1 . What existing Agencies are doing ? Anything new that they must be trying . How else can 

 they service the clients ? 

 2 . What do you think is the future of social media ? Possibilities are endless . Add anything 

 that you desire . 

 Next , we asked them to make a mind map of a situation in which they are a celebrity , how do they   assume their life would have been like ? 

 Coming back to reality , what is the thing of that life that you like about that you would have wanted   in your current life without being a celebrity . 

 Insight : 

 The common points of both the celebrity life and what they would like to have in their own life ,   stood as an insight . 

 A few people were acquainted with the idea that social media helps you earn bucks . Hence , their   mapping showed that ordinarily they would like to earn by posting on social media too . They would   prefer to have more followers than following ( status / social value ) . 

 They preferred recognition on their recommendation . How their suggested song was liked by their   followers . How they were able to start a trend online . Sharing their opinions and getting a response   on them pleased them . 

 These insights paved way for a disruptive idea . Influencers are categorised in Macro , micro and   nano bucket . How about a common one ! Making everyone feel like a celebrity . 

 Approach : 

 As innovative as this idea is . There are still major flaws to this . Next time , there would be two   groups . One where we will get the ideas from . And the second wherein we will tell the ideas to   them and they would have to come up with challenges and solution of the same . 

 However , the challenge and solution segment will require the use of Visualization technique . So   as to know the appropriate image of ‘ living that life ’ . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Mind Mapping Tool 

 Challenge : 

 Expansion of Customer base to make a sustainable business model . As a part of an agency , our   clients included celebrities . The work comprised of onboarding clients of that segment , that is ,   celebrities working in movie / tv serial segment . Onboarding them for our intellectual property show   and providing them campaign management services . We wanted to expand that base to a pool of   larger and varied clients . 

 Selection : 

 The tool chosen for this was Mind Mapping . Getting everyone from the team ( employees ) lower to   higher hierarchy , people who used social media , MBA grads from different colleges so as to get   wide variety of ideas . We needed to expand our horizon ; hence we got our team on board to know   what the existing agencies are doing in this segment . We got social media users on board to   understand what is new in industry , how different sectors are using social media platform and what   are they expecting from these platforms in the future . Lastly , we go MBA graduates so that we can   utilise different business models they must have learnt in their curriculum . 

 This mind mapping can be in terms of picture , diagrams , notes and so on , as suggested in the   Mind Mapping Tool video in 3rd Week of the course . 

 Application : 

 We asked the participants to list 2 things : 

 1 . What existing Agencies are doing ? Anything new that they must be trying . How else can 

 they service the clients ? 

 2 . What do you think is the future of social media ? Possibilities are endless . Add anything 

 that you desire . 

 Next , we asked them to make a mind map of a situation in which they are a celebrity , how do they   assume their life would have been like ? 

 Coming back to reality , what is the thing of that life that you like about that you would have wanted   in your current life without being a celebrity . 

 Insight : 

 The common points of both the celebrity life and what they would like to have in their own life ,   stood as an insight . 

 A few people were acquainted with the idea that social media helps you earn bucks . Hence , their   mapping showed that ordinarily they would like to earn by posting on social media too . They would   prefer to have more followers than following ( status / social value ) . 

 They preferred recognition on their recommendation . How their suggested song was liked by their   followers . How they were able to start a trend online . Sharing their opinions and getting a response   on them pleased them . 

 These insights paved way for a disruptive idea . Influencers are categorised in Macro , micro and   nano bucket . How about a common one ! Making everyone feel like a celebrity . 

 Approach : 

 As innovative as this idea is . There are still major flaws to this . Next time , there would be two   groups . One where we will get the ideas from . And the second wherein we will tell the ideas to   them and they would have to come up with challenges and solution of the same . 

 However , the challenge and solution segment will require the use of Visualization technique . So   as to know the appropriate image of ‘ living that life ’ .
### Output: 