Visualisation 

 Challenge and Selection : 

 Being tasked with a project of coming up with a ‘ blue ocean ’ idea for the company I work for   presented me with an opportunity to apply the design thinking approach for the first time . The   industry I work for is a very price competitive environment where services offered are extremely   difficult to gain a competitive advantage on , this is what is also known as a ‘ red ocean ’ environment   due to all the ‘ blood ’ in the water from aggressive price cutting and high level of competition . A blue   ocean idea would bring up something our company could offer that no one else is doing in the   industry hence being referred to as a ‘ blue ocean ’ idea – where no one else would be competing . I   had been given a young team of 8 members and a timeline of 1 month to come up with some   possible suggestions to present to our directors . 

 As being in the ‘ what is ? ’ stage of the design thinking process I decided to use the Visualisation tool   with my team to try and get a deeper understanding of the task / challenge presented .   I designed a   chart to allow us to gain a better understanding of what is currently being offered in the industry   and what we are offering in the industry . Each would be put into its respective section of the chart .   This would allow us to know better what it is we are trying to differentiate ourselves from . 

 Application : 

 I split the group up into two groups of 4 each with their own chart to fill in their views and insights of   what is currently being done by my company and our competitors in the market . I allowed each   team to come up with as many views as possible for the 1 hour time frame including a 10min break   in the middle to allow a fresh perspective in case things got boring or sluggish after a while . To   further mitigate this risk I also mixed up the groups after the 10min break in the middle . I also   decided to do this in an outdoor environment to try and increase creativity and comfort . 

 In each section I included some of the most obvious examples in our industry just to kick start the   process . 

 The activity started with everyone in their groups and then I gave them a short introduction to what   we are doing by recapping the task given ( see above in challenge ) and then explaining the ‘ What Is ? ’   Stage we are in ( see course material for the 4 questions in design thinking process ) . I then presented   each team with their large prints of the chart divided into the two sections explain above . I gave   them the necessary tools ( colour markers and highlighters ) and then gave each group 10min to   come up with a way in which they would be going about filling out the decided on information . 

 After 30min I gave the teams their 10min break and then mixed them up for remainder of the   Visualisation Tool activity . When the tasks were completed I then populated the findings into one   chart and reviewed with the team by going through similarities and differences in their findings . 

 Insight and Approach : 

 The first insight I would like to share is referred to the graphic . Upon their investigations into what is   currently offered in the market , both teams had initial opinions on possible ways to create   something ‘ blue ocean ’ about an existing service in the market . In the future I would like to add 

 another section to the graphic for early ideas . As is the inherent ability of the design thinking process   to enlighten ideas outside the original problem definition as in the case with the “ Good Kitchen ” ,   example in Week 1 of the course . This is exactly what happened here . We realised that there is more   than enough potential in our exciting services to differentiate to be competing in a ‘ blue ocean ’   environment and a completely new service / product did not need to be created as initially perceived . 

 Also splitting up the groups at the half way pointed caused some delay as the groups had slightly   different ways about going about their tasks . The one group had appointed once scribe to fill out   their ideas and the other just shared the role , for example . This needed to be cleared up again   before they could continue when getting back . 

 The content provided was very uniform between the two groups , as was expected because the   industry has very obvious services which are currently being provided . The most impressive thing   about using this tool was its ability to enlighten us on existing opportunities just by going deeper into   the ‘ what is ? ’ situation and therefor redefining our scope of the challenge by changing it from   coming up with a new ‘ blue ocean ’ service to changing existing ‘ red ocean ’ services to ‘ blue ocean ’   ones . 

 I will most definitely continue to use the tool of visualisation for my ‘ what if ? ’ stage of the design   thinking process and I look forward to going through the rest of the stages in the process and   utilising the other proposed tools in the material . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Visualisation 

 Challenge and Selection : 

 Being tasked with a project of coming up with a ‘ blue ocean ’ idea for the company I work for   presented me with an opportunity to apply the design thinking approach for the first time . The   industry I work for is a very price competitive environment where services offered are extremely   difficult to gain a competitive advantage on , this is what is also known as a ‘ red ocean ’ environment   due to all the ‘ blood ’ in the water from aggressive price cutting and high level of competition . A blue   ocean idea would bring up something our company could offer that no one else is doing in the   industry hence being referred to as a ‘ blue ocean ’ idea – where no one else would be competing . I   had been given a young team of 8 members and a timeline of 1 month to come up with some   possible suggestions to present to our directors . 

 As being in the ‘ what is ? ’ stage of the design thinking process I decided to use the Visualisation tool   with my team to try and get a deeper understanding of the task / challenge presented .   I designed a   chart to allow us to gain a better understanding of what is currently being offered in the industry   and what we are offering in the industry . Each would be put into its respective section of the chart .   This would allow us to know better what it is we are trying to differentiate ourselves from . 

 Application : 

 I split the group up into two groups of 4 each with their own chart to fill in their views and insights of   what is currently being done by my company and our competitors in the market . I allowed each   team to come up with as many views as possible for the 1 hour time frame including a 10min break   in the middle to allow a fresh perspective in case things got boring or sluggish after a while . To   further mitigate this risk I also mixed up the groups after the 10min break in the middle . I also   decided to do this in an outdoor environment to try and increase creativity and comfort . 

 In each section I included some of the most obvious examples in our industry just to kick start the   process . 

 The activity started with everyone in their groups and then I gave them a short introduction to what   we are doing by recapping the task given ( see above in challenge ) and then explaining the ‘ What Is ? ’   Stage we are in ( see course material for the 4 questions in design thinking process ) . I then presented   each team with their large prints of the chart divided into the two sections explain above . I gave   them the necessary tools ( colour markers and highlighters ) and then gave each group 10min to   come up with a way in which they would be going about filling out the decided on information . 

 After 30min I gave the teams their 10min break and then mixed them up for remainder of the   Visualisation Tool activity . When the tasks were completed I then populated the findings into one   chart and reviewed with the team by going through similarities and differences in their findings . 

 Insight and Approach : 

 The first insight I would like to share is referred to the graphic . Upon their investigations into what is   currently offered in the market , both teams had initial opinions on possible ways to create   something ‘ blue ocean ’ about an existing service in the market . In the future I would like to add 

 another section to the graphic for early ideas . As is the inherent ability of the design thinking process   to enlighten ideas outside the original problem definition as in the case with the “ Good Kitchen ” ,   example in Week 1 of the course . This is exactly what happened here . We realised that there is more   than enough potential in our exciting services to differentiate to be competing in a ‘ blue ocean ’   environment and a completely new service / product did not need to be created as initially perceived . 

 Also splitting up the groups at the half way pointed caused some delay as the groups had slightly   different ways about going about their tasks . The one group had appointed once scribe to fill out   their ideas and the other just shared the role , for example . This needed to be cleared up again   before they could continue when getting back . 

 The content provided was very uniform between the two groups , as was expected because the   industry has very obvious services which are currently being provided . The most impressive thing   about using this tool was its ability to enlighten us on existing opportunities just by going deeper into   the ‘ what is ? ’ situation and therefor redefining our scope of the challenge by changing it from   coming up with a new ‘ blue ocean ’ service to changing existing ‘ red ocean ’ services to ‘ blue ocean ’   ones . 

 I will most definitely continue to use the tool of visualisation for my ‘ what if ? ’ stage of the design   thinking process and I look forward to going through the rest of the stages in the process and   utilising the other proposed tools in the material .
### Output: 