Reflection – Mind mapping 

 Challenge 

 I am in a team to help a small business to improve its revenue .   The business has been breakeven for a   few years .   Now , the owner decided to get an outside help to identify areas of improvement .   The goal is   to make the business more profitable . 

 Selection 

 The business consultant has background in designing thinking .   The consultant suggested using mind   mapping techniques to identify all the current revenue sources and then identify areas of improvement . 

 Application 

 The business consultant first interviewed the owner about the business-- its core business , its key   sources of revenues ,   its capabilities , and existing resources .    The consultant created an initial mind map   based on her understanding of the business .   Then she gathered all the employees , and asked everyone   to add any ideas they have to the graph . 

 The business brings large revenue from one big event annually , but small stream of revenues from   serials small and unrelated events .   Basically , the business is doing whatever that makes money .   The   mapping first identified all the current activities that bring in revenue .   Once the map is up there , the   employees are challenged to identify adjacent activities around current business activities that can bring   in new revenue . 

 The business started as TV production studio .   It made money by promoting the customers ’ image and   business through interviews .   The business went through big transitions in its customer base and media .    Many years ago , most of the customers were local small businesses — doctors and real estate agents--   and the content were aired on local TVs .   Nowadays , the customers are mainly startups or manufactures ,   and the contents are shared through social media , such as YouTube and Facebook .    In the mind   mapping session , people realized that the TV studio space was not fully utilized .   On some days , only one   show is recorded , and the rest of the time the studio is idle .   So renting out the studio as a meeting   space or seminar space was suggested .   Many similarly underutilized resources were identified in the   mind mapping session . 

 Insight 

 The mind map revealed that the team spent a large portion of time in activities that brought in little or   no revenue .    The company spent a lot of time and effort for the community that brings no revenue . 

 The mind map also revealed loss of opportunities .   When people came to attend the annual big event   from other countries , we only get ticket sales from them .   But most of them have other needs we can   cater to outside of the main event .   Catering to these needs will bring additional revenue stream . 

 A lot of innovation comes when two unrelated events are connected , sometimes unconsciously .   The   mind mapping exercise can force the connection of unrelated events consciously , and see if anything   new or interesting emerges from the new connection . 

 Approach 

 From the mind mappings , the owner decided to assign an owner to each of the new areas identified for   potential revenue growth and develop business strategies and objectives to support the growth . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Mind mapping 

 Challenge 

 I am in a team to help a small business to improve its revenue .   The business has been breakeven for a   few years .   Now , the owner decided to get an outside help to identify areas of improvement .   The goal is   to make the business more profitable . 

 Selection 

 The business consultant has background in designing thinking .   The consultant suggested using mind   mapping techniques to identify all the current revenue sources and then identify areas of improvement . 

 Application 

 The business consultant first interviewed the owner about the business-- its core business , its key   sources of revenues ,   its capabilities , and existing resources .    The consultant created an initial mind map   based on her understanding of the business .   Then she gathered all the employees , and asked everyone   to add any ideas they have to the graph . 

 The business brings large revenue from one big event annually , but small stream of revenues from   serials small and unrelated events .   Basically , the business is doing whatever that makes money .   The   mapping first identified all the current activities that bring in revenue .   Once the map is up there , the   employees are challenged to identify adjacent activities around current business activities that can bring   in new revenue . 

 The business started as TV production studio .   It made money by promoting the customers ’ image and   business through interviews .   The business went through big transitions in its customer base and media .    Many years ago , most of the customers were local small businesses — doctors and real estate agents--   and the content were aired on local TVs .   Nowadays , the customers are mainly startups or manufactures ,   and the contents are shared through social media , such as YouTube and Facebook .    In the mind   mapping session , people realized that the TV studio space was not fully utilized .   On some days , only one   show is recorded , and the rest of the time the studio is idle .   So renting out the studio as a meeting   space or seminar space was suggested .   Many similarly underutilized resources were identified in the   mind mapping session . 

 Insight 

 The mind map revealed that the team spent a large portion of time in activities that brought in little or   no revenue .    The company spent a lot of time and effort for the community that brings no revenue . 

 The mind map also revealed loss of opportunities .   When people came to attend the annual big event   from other countries , we only get ticket sales from them .   But most of them have other needs we can   cater to outside of the main event .   Catering to these needs will bring additional revenue stream . 

 A lot of innovation comes when two unrelated events are connected , sometimes unconsciously .   The   mind mapping exercise can force the connection of unrelated events consciously , and see if anything   new or interesting emerges from the new connection . 

 Approach 

 From the mind mappings , the owner decided to assign an owner to each of the new areas identified for   potential revenue growth and develop business strategies and objectives to support the growth .
### Output: 