Reflection – Learning Launch 

 A learning launch ( a design Thinking tool ) is a carefully designed experiment or prototype   designed to test the key underlying value - generating assumptions of a potential new - growth   initiative . 

 1 . Challenge : The Fast Moving Consumer Goods ( FMCGs ) promote the products before the 

 actual sales are commenced . Most of the promotion for FMCGs happen through television ,   hoardings on the roadside . The customer is informed about the available brands of products   before the actual sale starts in the retail market . The challenge is generating ideas for   increasing sales during the purchase decision is made by the consumer happen in the malls . 

 What helps the consumer to choose a brand among many brands arranged on the shelves ? Is   there any advanced method of promotion to enhance the sales of a specific brand made   available in the mall ? 

 2 . Selection : Learning Launch is all about quickly testing the idea through a pilot study . Learning 

 Launch is the most appropriate in this case as the case call for the idea quickly and assess its 

 effectiveness without much experimentation . To identify ad select an idea that enhances   sales of a brand of product among the various brands of a product in the mail , the idea that   seems to be working is through shelves promotion .   Shelves promotion has been in practice   for a few decades . The recent growth in the culture of periodical say monthly or bi - monthly   buying groceries / FMCGs is very evident in developing countries like India . 

 This method of promoting brands while the actual buying happens in the malls is effective . As   an extension to this method , Audio Video Visual promotion seems to be more effective .   Visuals about a brand on a screen placed near the shelves where various brands are available   to increase the buyer preference of that brand over the other brands . 

 3 . Application : The malls in India usually look like the picture below . There may be some banners 

 or posters promoting some brands . But the Audio Video Visual promotion near the shelves is   very uncommon . There would be a lot of space over the shelves and also between the shelves .   There is always a scope for improving the promotional methods practised in the malls . 

 A new method of promotion is an advanced version of shelve promotion i.e. , Audio Visual   promotion of brands on the screens placed on the shelves or over or beside the shelves . 

 This new promotion method helps the consumers to quickly focus on one brand and they are   persuaded to buy that brand . This will help the mall not only to generate more sales for a   specific brand that is being promoted on the screen but also charge the brand for promoting   their brand on the screen . This helps the mall to generate more revenues both from   consumers and also manufacturers . 

 4 . Insight 

 Learning Launch Process 

 Idea 

 Specific   Persons 

 Specific Needs 

 Idea Satisfying 

 Needs 

 Idea Better than 

 Alternatives 

 Audio Video   Visual Screen   Advertisement 

 in the mall 

 Consumer &   Seller ( Mall ) 

 Consumer :   Making Buying   decisions as to   which brand to   buy   among 

 available   brands .   Seller   ( Mall ): 

 How   to 

 generate more   sales   of   a 

 specific   brand 

 made available   in the mall over   the   other 

 brands in the   mall ? How to   generate more   revenues ? 

 Consumer : helps   the consumer to   make   quick 

 decisions   while 

 buying a product   when   various 

 brands   are 

 available in the   mall .   Seller ( Mall ):   Two - way   revenues   1 . Increased 

 Revenues   through   enhanced   sales 

 2 . Revenue 

 through   the 

 More efficient than 

 the conventional 

 promotional 

 practices in the   mall because 

 1 . Saves time of 

 buyers 

 2 . Increased 

 revenues for   the seller ( mall ) 

 3 . Allows the 

 manufacturer   to promote in   an advanced   means which   works quickly . 

 charges   for 

 promoting a   brand on the   screen 

 5 . Approach 

 After developing and assessing the idea of using Audiovisual screens for promotion in the   malls through the Learning launch design thinking tool , it is very much evident that the tool   opens up the thought process and streamlines them in a way such that the benefit goes to   the specific people identified for the study . The solution suggested is a preliminary idea and   not tested or experimented with within a practical environment . The idea needs to be tested ,   assessed and ascertainment of the accuracy of the assumptions made . The latter learning   launches may focus on experimenting to find solutions ready for implementation . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection – Learning Launch 

 A learning launch ( a design Thinking tool ) is a carefully designed experiment or prototype   designed to test the key underlying value - generating assumptions of a potential new - growth   initiative . 

 1 . Challenge : The Fast Moving Consumer Goods ( FMCGs ) promote the products before the 

 actual sales are commenced . Most of the promotion for FMCGs happen through television ,   hoardings on the roadside . The customer is informed about the available brands of products   before the actual sale starts in the retail market . The challenge is generating ideas for   increasing sales during the purchase decision is made by the consumer happen in the malls . 

 What helps the consumer to choose a brand among many brands arranged on the shelves ? Is   there any advanced method of promotion to enhance the sales of a specific brand made   available in the mall ? 

 2 . Selection : Learning Launch is all about quickly testing the idea through a pilot study . Learning 

 Launch is the most appropriate in this case as the case call for the idea quickly and assess its 

 effectiveness without much experimentation . To identify ad select an idea that enhances   sales of a brand of product among the various brands of a product in the mail , the idea that   seems to be working is through shelves promotion .   Shelves promotion has been in practice   for a few decades . The recent growth in the culture of periodical say monthly or bi - monthly   buying groceries / FMCGs is very evident in developing countries like India . 

 This method of promoting brands while the actual buying happens in the malls is effective . As   an extension to this method , Audio Video Visual promotion seems to be more effective .   Visuals about a brand on a screen placed near the shelves where various brands are available   to increase the buyer preference of that brand over the other brands . 

 3 . Application : The malls in India usually look like the picture below . There may be some banners 

 or posters promoting some brands . But the Audio Video Visual promotion near the shelves is   very uncommon . There would be a lot of space over the shelves and also between the shelves .   There is always a scope for improving the promotional methods practised in the malls . 

 A new method of promotion is an advanced version of shelve promotion i.e. , Audio Visual   promotion of brands on the screens placed on the shelves or over or beside the shelves . 

 This new promotion method helps the consumers to quickly focus on one brand and they are   persuaded to buy that brand . This will help the mall not only to generate more sales for a   specific brand that is being promoted on the screen but also charge the brand for promoting   their brand on the screen . This helps the mall to generate more revenues both from   consumers and also manufacturers . 

 4 . Insight 

 Learning Launch Process 

 Idea 

 Specific   Persons 

 Specific Needs 

 Idea Satisfying 

 Needs 

 Idea Better than 

 Alternatives 

 Audio Video   Visual Screen   Advertisement 

 in the mall 

 Consumer &   Seller ( Mall ) 

 Consumer :   Making Buying   decisions as to   which brand to   buy   among 

 available   brands .   Seller   ( Mall ): 

 How   to 

 generate more   sales   of   a 

 specific   brand 

 made available   in the mall over   the   other 

 brands in the   mall ? How to   generate more   revenues ? 

 Consumer : helps   the consumer to   make   quick 

 decisions   while 

 buying a product   when   various 

 brands   are 

 available in the   mall .   Seller ( Mall ):   Two - way   revenues   1 . Increased 

 Revenues   through   enhanced   sales 

 2 . Revenue 

 through   the 

 More efficient than 

 the conventional 

 promotional 

 practices in the   mall because 

 1 . Saves time of 

 buyers 

 2 . Increased 

 revenues for   the seller ( mall ) 

 3 . Allows the 

 manufacturer   to promote in   an advanced   means which   works quickly . 

 charges   for 

 promoting a   brand on the   screen 

 5 . Approach 

 After developing and assessing the idea of using Audiovisual screens for promotion in the   malls through the Learning launch design thinking tool , it is very much evident that the tool   opens up the thought process and streamlines them in a way such that the benefit goes to   the specific people identified for the study . The solution suggested is a preliminary idea and   not tested or experimented with within a practical environment . The idea needs to be tested ,   assessed and ascertainment of the accuracy of the assumptions made . The latter learning   launches may focus on experimenting to find solutions ready for implementation .
### Output: 