Learning Launch 

 Challenge 

 I ’m a member of People Living with HIV ’s organization and I work in the marketing department 

 where we work on promoting People Living with HIV experiences to students who would like to 

 volunteer or do internships abroad and our main challenge is to improve our online 

 strategy in order to maximise the sign ups to the website and gain more attraction . 

 The project scope includes the online marketing department composed of 12 

 students like me as well as the logistics department with whom we work closely . As a 

 student organization , we have limited resources but lot of energy and creativity . We 

 estimate that the project should not exceed a month of preparation where we ’ll focus 

 on trying to uncover what our department consider to be ineffective of course with 

 regard to our current strategy . 

 Selection 

 Our team has already gone through several design thinking activities / tools , so we 

 are ready to try the learning launch tool . Broadly speaking , the learning launch is an 

 experiment meant to quickly test an idea and prototype . We also already 

 brainstormed effectively couple of ideas for our online launch as well as started using 

 storytelling in explaining what People Living with HIV is to the public . 

 Application 

 For the learning launch , we mainly focused on the execution of our usual marketing 

 tasks , especially trying to automate our processes of designing posts and interacting 

 with our community . This tested our assumption that the structure of our team and 

 the whole execution process were the main causes of our challenge . Our team went 

 through a little project management workshop in order to learn how to organize our 

 online strategy . After doing that we also took a design in photoshop workshop that 

 allowed us to be much more comfortable with photoshop in order to be all competent 

 enough to create content and be versatile and not just put all the work on the main 

 designers . Next , we tried couple of little learning launches on a different account 

 where we would practice what we learned during these workshops and assess if 

 these trainings were effective or not . 

 Insight 

 By applying the learning launch tool , our team identified our assumptions and 

 designed launches to test these assumptions . Additionally , It turned out that we got 

 much better at organizing our tasks and we were much better at managing our 

 learning launch project , which allowed us to be more efficient when it comes to our 

 real online strategy . Moving forward , our team will review this insight and incorporate 

 it into future launch designs . The ongoing incorporation of insight is particularly 

 important at this stage , as launches come before a full rollout in the design thinking 

 timeline . 

 Approach 

 Given that our team has already gone through several design thinking activities / tools 

 and are at this stage in the timeline , we believe that the learning launch is the 

 appropriate tool and the most efficient one for our team . Future launch designs 

 should reflect insight gained , progress made , and come closer to a compelling 

 solution ready for full rollout . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch 

 Challenge 

 I ’m a member of People Living with HIV ’s organization and I work in the marketing department 

 where we work on promoting People Living with HIV experiences to students who would like to 

 volunteer or do internships abroad and our main challenge is to improve our online 

 strategy in order to maximise the sign ups to the website and gain more attraction . 

 The project scope includes the online marketing department composed of 12 

 students like me as well as the logistics department with whom we work closely . As a 

 student organization , we have limited resources but lot of energy and creativity . We 

 estimate that the project should not exceed a month of preparation where we ’ll focus 

 on trying to uncover what our department consider to be ineffective of course with 

 regard to our current strategy . 

 Selection 

 Our team has already gone through several design thinking activities / tools , so we 

 are ready to try the learning launch tool . Broadly speaking , the learning launch is an 

 experiment meant to quickly test an idea and prototype . We also already 

 brainstormed effectively couple of ideas for our online launch as well as started using 

 storytelling in explaining what People Living with HIV is to the public . 

 Application 

 For the learning launch , we mainly focused on the execution of our usual marketing 

 tasks , especially trying to automate our processes of designing posts and interacting 

 with our community . This tested our assumption that the structure of our team and 

 the whole execution process were the main causes of our challenge . Our team went 

 through a little project management workshop in order to learn how to organize our 

 online strategy . After doing that we also took a design in photoshop workshop that 

 allowed us to be much more comfortable with photoshop in order to be all competent 

 enough to create content and be versatile and not just put all the work on the main 

 designers . Next , we tried couple of little learning launches on a different account 

 where we would practice what we learned during these workshops and assess if 

 these trainings were effective or not . 

 Insight 

 By applying the learning launch tool , our team identified our assumptions and 

 designed launches to test these assumptions . Additionally , It turned out that we got 

 much better at organizing our tasks and we were much better at managing our 

 learning launch project , which allowed us to be more efficient when it comes to our 

 real online strategy . Moving forward , our team will review this insight and incorporate 

 it into future launch designs . The ongoing incorporation of insight is particularly 

 important at this stage , as launches come before a full rollout in the design thinking 

 timeline . 

 Approach 

 Given that our team has already gone through several design thinking activities / tools 

 and are at this stage in the timeline , we believe that the learning launch is the 

 appropriate tool and the most efficient one for our team . Future launch designs 

 should reflect insight gained , progress made , and come closer to a compelling 

 solution ready for full rollout .
### Output: 