Teresa ’s Reflection- Mind Mapping   Challenge   I work as an intern in the human resources department of a startup company . Our   team plans to implement a project that would improve employer branding strategies .   Employer branding is how the company is viewed by employees , in other words , it is   about how to market the company to desired job seekers . A positive employer brand   is very critical in the increasingly competitive job market nowadays because hiring   and retaining the best employees could be challenging and costly . Our team wants to   attract senior talents in specific fields through this project to improve the   recruitment difficulties in these specific departments , and we decided to mind   mapping for clarifying the design criteria before brainstorming the “ how - to ” ideas .   The challenge of mind mapping is that we do not have much budget to invite lots of   stakeholders . Moreover , this is also our team ’s first time trying mind mapping and   none of us has experience of it , so we might encounter some problems due to   unfamiliarity .      Selection   Our team has gained much information including company values and culture ,   location and facilities , overall compensation , management style , and so on .   Therefore , we need to organize the data properly and find out the crucial design   criteria before brainstorming , that is why I chose mind mapping tool . At this point ,   my team decided to invite 15 senior talents of specific fields from inside or outside   the company to a meeting , and all of them are our target audience for recruitment .   Our team decided to mind mapping with post - it notes . We explained the data we   have first , and gave each participant a stack of sticky posts , and ask everyone to note   on separate sticky posts any item they believe could inform ideas . The reason why I   chose post - it notes for mind mapping is that participants are able to classify ideas by   different colors notes , moreover , everyone can see each other ’s posts easily and   stimulate more ideas . I will explain more about how we apply it in the next part .     Application   Our team conducted mind mapping step by step . As mentioned above , we first   illustrated our data and then asked the participants to write down their thoughts on   sticky posts . In particular , this activity was limited in time for promoting senses of   urgency in order to encourage sharing every thought rather than carefully measure   each idea . After that , participants started with only one theme at a time , presenting   related sticky posts on a board while others who had thoughts related to the theme   could stick the posts nearby . Then moved on to another theme , and so forth , until 

 everyone stuck their posts on the board . Next , we led the participants to identify the   meaningful insights behind their observations by discussing and asking questions .   They were also asked to note the connections between each theme or insight to find   the core insights . Last , it is our team 's work to grasp the design criteria , and we did   understand some important conditions that our method for improving employer   branding must satisfy . For instance , our method will have to be shown on websites   that most of our target talents constantly review rather than popular social media .     Insight & Approach   What I learned from mind mapping with my team is that this really allows us to stay   on the “ what is ” and clarify before generating innovative ideas , and we could listen   to different perspectives of participants from diverse backgrounds . Mind mapping   also avoids us from starting the solution - generating process and judging others ' ideas   at the beginning , which often clutters the entire discussion .    Although it is an effective tool to use on looking for design criteria for startup   companies , we do come across some messy situations while mind mapping , perhaps   teams who try to mind map have the same problems at first . Since the participants   are senior talents , some of them are managements , I found that they usually rush to   draw conclusions and possible solutions . Another relative situation I found was that   some interesting thoughts were not expressed at first because participants thought   they were not 100 % related to the theme , and they were afraid that people might   question their abilities . These conditions might be due to the negative experience of   traditional meetings , people just jump to conclusions and start looking for direct   solutions , which makes it hard to see other possibilities .    To solve the problems , I tried to encourage everyone to stay on mind mapping , and   do n’t rush to generate solutions and draw conclusions . This also made me realize   that mind mapping is easier said than done , and it needs lots of practice to subvert   the traditional thinking mode . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Teresa
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Teresa ’s Reflection- Mind Mapping   Challenge   I work as an intern in the human resources department of a startup company . Our   team plans to implement a project that would improve employer branding strategies .   Employer branding is how the company is viewed by employees , in other words , it is   about how to market the company to desired job seekers . A positive employer brand   is very critical in the increasingly competitive job market nowadays because hiring   and retaining the best employees could be challenging and costly . Our team wants to   attract senior talents in specific fields through this project to improve the   recruitment difficulties in these specific departments , and we decided to mind   mapping for clarifying the design criteria before brainstorming the “ how - to ” ideas .   The challenge of mind mapping is that we do not have much budget to invite lots of   stakeholders . Moreover , this is also our team ’s first time trying mind mapping and   none of us has experience of it , so we might encounter some problems due to   unfamiliarity .      Selection   Our team has gained much information including company values and culture ,   location and facilities , overall compensation , management style , and so on .   Therefore , we need to organize the data properly and find out the crucial design   criteria before brainstorming , that is why I chose mind mapping tool . At this point ,   my team decided to invite 15 senior talents of specific fields from inside or outside   the company to a meeting , and all of them are our target audience for recruitment .   Our team decided to mind mapping with post - it notes . We explained the data we   have first , and gave each participant a stack of sticky posts , and ask everyone to note   on separate sticky posts any item they believe could inform ideas . The reason why I   chose post - it notes for mind mapping is that participants are able to classify ideas by   different colors notes , moreover , everyone can see each other ’s posts easily and   stimulate more ideas . I will explain more about how we apply it in the next part .     Application   Our team conducted mind mapping step by step . As mentioned above , we first   illustrated our data and then asked the participants to write down their thoughts on   sticky posts . In particular , this activity was limited in time for promoting senses of   urgency in order to encourage sharing every thought rather than carefully measure   each idea . After that , participants started with only one theme at a time , presenting   related sticky posts on a board while others who had thoughts related to the theme   could stick the posts nearby . Then moved on to another theme , and so forth , until 

 everyone stuck their posts on the board . Next , we led the participants to identify the   meaningful insights behind their observations by discussing and asking questions .   They were also asked to note the connections between each theme or insight to find   the core insights . Last , it is our team 's work to grasp the design criteria , and we did   understand some important conditions that our method for improving employer   branding must satisfy . For instance , our method will have to be shown on websites   that most of our target talents constantly review rather than popular social media .     Insight & Approach   What I learned from mind mapping with my team is that this really allows us to stay   on the “ what is ” and clarify before generating innovative ideas , and we could listen   to different perspectives of participants from diverse backgrounds . Mind mapping   also avoids us from starting the solution - generating process and judging others ' ideas   at the beginning , which often clutters the entire discussion .    Although it is an effective tool to use on looking for design criteria for startup   companies , we do come across some messy situations while mind mapping , perhaps   teams who try to mind map have the same problems at first . Since the participants   are senior talents , some of them are managements , I found that they usually rush to   draw conclusions and possible solutions . Another relative situation I found was that   some interesting thoughts were not expressed at first because participants thought   they were not 100 % related to the theme , and they were afraid that people might   question their abilities . These conditions might be due to the negative experience of   traditional meetings , people just jump to conclusions and start looking for direct   solutions , which makes it hard to see other possibilities .    To solve the problems , I tried to encourage everyone to stay on mind mapping , and   do n’t rush to generate solutions and draw conclusions . This also made me realize   that mind mapping is easier said than done , and it needs lots of practice to subvert   the traditional thinking mode .
### Output: 