Design Thinking : visualization tool 

 Challenge : I work in the innovation department in the biggest cookie industry in Costa Rica . 

 Usually people ask me about wich new product are we going to launch but in my company 

 innovation process is more than that . It is about having our clients , consumers and shoppers as 

 the center of all what we do and create them real value , it is about solving challenges in teams 

 with different points of views taking risks , it is about changing the mindset of people , that way 

 you can make innovation a systematic and deliberate process and also linking differents ideas 

 from diverse persons to generate value . 

 Design thinking has been a way of changing the mindset in many people in my organization , 

 included myself .   I chose visualization tool   because I consider that is a really important tool 

 that can and must   be used during all the process   ( Falah & Falah , 2011 ) 

 Selection : I am a food engineer , I learned to be analithyc , focused in the result and plan 

 everything but I dis not learnt to draw to do a better undesrtanding of the problema or 

 situation . I start working 5 years ago in quality department and   I had never used visulization 

 tool   before . I used to think that having everthing in control , making a flux diagram and 

 standarizing everything was the way of being succesfull   and it worked well in the quality 

 department but I was tired of trying to have everything in control , it was not sustainable . 

 Working in quality department I started supporting innovation process and realized that I have 

 a good reppetorie to work in innovation and start working to improve   creativity ,   flexibility , 

 continuos learning and emphaty and visualization was a really good tool that helped me to see 

 the challenges from different points 

 I start using   visualization tool to truly understand the problem or challenge , drawing and 

 linking concepts   allows me to see the challenge from all the posible edges and also identify 

 the areas where we need to research more . In my company we have worked with Design 

 thinkin ,   solving strategic challenges during 3 years and in our last iteration we had more time 

 to do a real profunization , contact with stakeholders and emphatize with our target and using 

 visualization tool helped us to be more creative and open minded and see the whole picture of 

 our challenge . Einteins says that if he had 1 hour to solve a problema he would take 55 

 minutes understanding it and just 5 minutes looking for an answer . 

 During the process of visualitation we learned about the importance of being   empatethic . To 

 create value to the person you are designing it is necesary to put in his shoes and it would 

 sound trite but actually is even difficult and important of what you can imagine . Working in 

 visualization proccess with our target also allowed us to obtain insights for futher stages . With 

 those excersices we realized that being emphatetic is to going futher than just a conversation , 

 is understanding the pains of our target and not necessarily agree with them but to 

 understand how they feel . 

 From all of the visualization process we were able to built a “ Persona ” archetype and also built 

 a emphaty map . Those tools helped us to do a better undesrtanding of the challenge and 

 potenciate the results . Acording to Curedale 2016 , An empathy map is a strategic tool for 

 capturing key insights into the complex customer interactions that occur across experiences 

 with a product and service ecosystem . Through because alows to obtain   a holistic user 

 experience wich is related with the information that you can obtain from vissualization tools . 

 Insight : Using visualization tools we learned about being open minded and also helped us to 

 obtain the insghts   and have a better ideation process . Our experience incorporating to our 

 innovation projects , people who is not related to the   process but was able to draw , link and 

 connect concepts   has permited us to potenciate   the results . 

 Approach : From all the process what has been difficult is to   chage de mindset but we are 

 working on   accept fail and learn from it , we have a principle : Fail often , it is better if you do it 

 cheaper , in the first stages of the project and always learning from it . This principle involves 

 also something important that is prototype and creating the MVP , that way you can validate 

 the biggest hypotesis that you have with your target   and always learn from it . In our 

 experiences working with design thinking we have had a lot of projects that were taking down 

 after validating with our target and visualization has helped us to find the best ways to find a 

 solution . At the beginnig we felt disapointent   but after 3 years working with design thinking 

 we have change mindsets because we realized that is better to fail in the first steps of the 

 projects . At last but not less important is to be persistent , focusing in action more than words . 

 Sometimes the challenges look impossible to be solved but if you are persistent it will be easier 

 to succeed . 

 I   finish saying   that Design thinking is more than a process o methodology , it is a mindset that 

 would change the way you solve your daily challenges and also would make you a better 

 person and visual thinking allow us to improve all the process . 

 References 

 Curedale , R. ,   2016 . Empathy Maps : Stand in Your Customer 's   Shoes . Design Community 

 College Incorporated 

 Falah , J. & T. , Falah , 2011 . Columbia business school . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking : visualization tool 

 Challenge : I work in the innovation department in the biggest cookie industry in Costa Rica . 

 Usually people ask me about wich new product are we going to launch but in my company 

 innovation process is more than that . It is about having our clients , consumers and shoppers as 

 the center of all what we do and create them real value , it is about solving challenges in teams 

 with different points of views taking risks , it is about changing the mindset of people , that way 

 you can make innovation a systematic and deliberate process and also linking differents ideas 

 from diverse persons to generate value . 

 Design thinking has been a way of changing the mindset in many people in my organization , 

 included myself .   I chose visualization tool   because I consider that is a really important tool 

 that can and must   be used during all the process   ( Falah & Falah , 2011 ) 

 Selection : I am a food engineer , I learned to be analithyc , focused in the result and plan 

 everything but I dis not learnt to draw to do a better undesrtanding of the problema or 

 situation . I start working 5 years ago in quality department and   I had never used visulization 

 tool   before . I used to think that having everthing in control , making a flux diagram and 

 standarizing everything was the way of being succesfull   and it worked well in the quality 

 department but I was tired of trying to have everything in control , it was not sustainable . 

 Working in quality department I started supporting innovation process and realized that I have 

 a good reppetorie to work in innovation and start working to improve   creativity ,   flexibility , 

 continuos learning and emphaty and visualization was a really good tool that helped me to see 

 the challenges from different points 

 I start using   visualization tool to truly understand the problem or challenge , drawing and 

 linking concepts   allows me to see the challenge from all the posible edges and also identify 

 the areas where we need to research more . In my company we have worked with Design 

 thinkin ,   solving strategic challenges during 3 years and in our last iteration we had more time 

 to do a real profunization , contact with stakeholders and emphatize with our target and using 

 visualization tool helped us to be more creative and open minded and see the whole picture of 

 our challenge . Einteins says that if he had 1 hour to solve a problema he would take 55 

 minutes understanding it and just 5 minutes looking for an answer . 

 During the process of visualitation we learned about the importance of being   empatethic . To 

 create value to the person you are designing it is necesary to put in his shoes and it would 

 sound trite but actually is even difficult and important of what you can imagine . Working in 

 visualization proccess with our target also allowed us to obtain insights for futher stages . With 

 those excersices we realized that being emphatetic is to going futher than just a conversation , 

 is understanding the pains of our target and not necessarily agree with them but to 

 understand how they feel . 

 From all of the visualization process we were able to built a “ Persona ” archetype and also built 

 a emphaty map . Those tools helped us to do a better undesrtanding of the challenge and 

 potenciate the results . Acording to Curedale 2016 , An empathy map is a strategic tool for 

 capturing key insights into the complex customer interactions that occur across experiences 

 with a product and service ecosystem . Through because alows to obtain   a holistic user 

 experience wich is related with the information that you can obtain from vissualization tools . 

 Insight : Using visualization tools we learned about being open minded and also helped us to 

 obtain the insghts   and have a better ideation process . Our experience incorporating to our 

 innovation projects , people who is not related to the   process but was able to draw , link and 

 connect concepts   has permited us to potenciate   the results . 

 Approach : From all the process what has been difficult is to   chage de mindset but we are 

 working on   accept fail and learn from it , we have a principle : Fail often , it is better if you do it 

 cheaper , in the first stages of the project and always learning from it . This principle involves 

 also something important that is prototype and creating the MVP , that way you can validate 

 the biggest hypotesis that you have with your target   and always learn from it . In our 

 experiences working with design thinking we have had a lot of projects that were taking down 

 after validating with our target and visualization has helped us to find the best ways to find a 

 solution . At the beginnig we felt disapointent   but after 3 years working with design thinking 

 we have change mindsets because we realized that is better to fail in the first steps of the 

 projects . At last but not less important is to be persistent , focusing in action more than words . 

 Sometimes the challenges look impossible to be solved but if you are persistent it will be easier 

 to succeed . 

 I   finish saying   that Design thinking is more than a process o methodology , it is a mindset that 

 would change the way you solve your daily challenges and also would make you a better 

 person and visual thinking allow us to improve all the process . 

 References 

 Curedale , R. ,   2016 . Empathy Maps : Stand in Your Customer 's   Shoes . Design Community 

 College Incorporated 

 Falah , J. & T. , Falah , 2011 . Columbia business school .
### Output: 