CHALLENGE   I work as a Visual Designer in a large corporate firm ’s in - house design team . Recently , a client from the   pharmaceutical industry , approached me with a request to depict the journey of patients suffering from a certain   chronic disease . This journey was eventually going to be presented to the client ’s marketing team . In the interest   of confidentiality , I can not name the client or the disease . This request posed a few major challenges- 

 1 .   How exactly should the journey be depicted and what would be the right medium . 

 2 .   A patient ’s journey through an illness is very complex , with varied outcomes and roadblocks along the   way . 

 3 .   The chronic illness in question here was a very serious illness , so the depiction had to keep its   seriousness and sobriety intact . 

 4 .   Most corporate personnel in my firm are engaging with designers for the very first time ; so , explaining   any part of the process to them requires a lot of convincing . 

 5 .   The client ’s project was highly time - bound with a turnaround time of just about 1 week . 

 TOOL SELECTION   The clients I was working with are a logical lot . They are business consultants , analysts and data scientists . They   talk the language of numbers and statistics . So , while explaining a concept to them , you can not leave anything to   their imagination . More often than not , they are incapable of imagining things . Hence , I decided to use the tool of   Data Visualization . Putting down on paper each and every thought in your mind in the form of small diagrams and   icons helps a designer to much better explain any design process to a layman .     APPLICATION   The application process was completed in 3 phases- 

 1 .   In the first phase , I converted the journey itself into a flowchart and presented it to the clients .   Flowcharts is a language they understand and using this technique we were able to very clearly   determine the chief components of the journey and the overall path . This phase also helped the client   make the decision that they would like an illustrated version of this flowchart itself , which would be   printed and displayed so that the entire journey is visible in a single glance . Half my job was done here ! 

 2 .   In the second phase , I thought of metaphorically depicting the patient journey using an actual journey ,   i.e. a roadmap . I used metaphors of smooth roads , bumpy roads , diversions , bridges , etc . to explain   various stages of the journey and presented several sketches to the client . The client could then easily   visualize what I was trying to explain . They took print outs of my sketches and even left notes on it with   post - its . There was a high level of interaction and involvement . 

 3 .   Once the approach was finalized , I digitized the illustration , which again went through a few rounds of   iterations , before the final draft was approved and sent for printing . 

 INSIGHT   The whole project was a great learning experience and highly enjoyable as well . A few key insights derived from   it are as follows- 

 1 .   When it comes to clients it ’s always better to show and tell rather than just tell . 

 2 .   When I show data in the form of visuals , the clients ’ thinking wheels start churning and they themselves   start coming up with new ideas and insights . This leads to a collaborative development of the project . 

 3 .   Visualization helped in quickening the process manifold . The client was able to make much faster   decisions and I could finish the project within the deadline . 

 4 .   The audience consumes tons of complex data easily and within a few minutes . 

 APPROACH   With the success of this project , I intend to use Visualization as a Design Thinking tool a lot more in my future   projects . Also , in this case I only used sketches for visualization , but in future projects I intend to use maybe   video or tangible objects to help the client visualize concepts . Also , visualization should be used from the very   beginning in order to help save tons of time . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: CHALLENGE   I work as a Visual Designer in a large corporate firm ’s in - house design team . Recently , a client from the   pharmaceutical industry , approached me with a request to depict the journey of patients suffering from a certain   chronic disease . This journey was eventually going to be presented to the client ’s marketing team . In the interest   of confidentiality , I can not name the client or the disease . This request posed a few major challenges- 

 1 .   How exactly should the journey be depicted and what would be the right medium . 

 2 .   A patient ’s journey through an illness is very complex , with varied outcomes and roadblocks along the   way . 

 3 .   The chronic illness in question here was a very serious illness , so the depiction had to keep its   seriousness and sobriety intact . 

 4 .   Most corporate personnel in my firm are engaging with designers for the very first time ; so , explaining   any part of the process to them requires a lot of convincing . 

 5 .   The client ’s project was highly time - bound with a turnaround time of just about 1 week . 

 TOOL SELECTION   The clients I was working with are a logical lot . They are business consultants , analysts and data scientists . They   talk the language of numbers and statistics . So , while explaining a concept to them , you can not leave anything to   their imagination . More often than not , they are incapable of imagining things . Hence , I decided to use the tool of   Data Visualization . Putting down on paper each and every thought in your mind in the form of small diagrams and   icons helps a designer to much better explain any design process to a layman .     APPLICATION   The application process was completed in 3 phases- 

 1 .   In the first phase , I converted the journey itself into a flowchart and presented it to the clients .   Flowcharts is a language they understand and using this technique we were able to very clearly   determine the chief components of the journey and the overall path . This phase also helped the client   make the decision that they would like an illustrated version of this flowchart itself , which would be   printed and displayed so that the entire journey is visible in a single glance . Half my job was done here ! 

 2 .   In the second phase , I thought of metaphorically depicting the patient journey using an actual journey ,   i.e. a roadmap . I used metaphors of smooth roads , bumpy roads , diversions , bridges , etc . to explain   various stages of the journey and presented several sketches to the client . The client could then easily   visualize what I was trying to explain . They took print outs of my sketches and even left notes on it with   post - its . There was a high level of interaction and involvement . 

 3 .   Once the approach was finalized , I digitized the illustration , which again went through a few rounds of   iterations , before the final draft was approved and sent for printing . 

 INSIGHT   The whole project was a great learning experience and highly enjoyable as well . A few key insights derived from   it are as follows- 

 1 .   When it comes to clients it ’s always better to show and tell rather than just tell . 

 2 .   When I show data in the form of visuals , the clients ’ thinking wheels start churning and they themselves   start coming up with new ideas and insights . This leads to a collaborative development of the project . 

 3 .   Visualization helped in quickening the process manifold . The client was able to make much faster   decisions and I could finish the project within the deadline . 

 4 .   The audience consumes tons of complex data easily and within a few minutes . 

 APPROACH   With the success of this project , I intend to use Visualization as a Design Thinking tool a lot more in my future   projects . Also , in this case I only used sketches for visualization , but in future projects I intend to use maybe   video or tangible objects to help the client visualize concepts . Also , visualization should be used from the very   beginning in order to help save tons of time .
### Output: 