Design Thinking For Innovation -   Applying Mind - Mapping Approach 

 Electrical Distribution Company 

 This case in which I have witnessed the use of design thinking , although I was not directly   involved in the process . 

 Challenge : 

 A Marketing Company was owned by an emergent Electrical Distribution Company , the   company assigned marketing managers to lift up the sales of the forth factory on a   specific project “ Smart Home Utilities ” , The problem was that by creating new campaigns ,   they found out that it had already been used before ( on discounts , maintenance offers and   contracts expansions ) , and still the linear drop of sales continuous . It was almost a dead   cause and felt trapped by the upper management to do their jobs . 

 Selection : 

 The Unclear problem identification ( is it the Product ? Market ? Competitors dominance ? )   led up to brainstorming many possibilities and solutions mapped with the greater goal -   Sales Acceleration . In the short amount of time that was assigned to this project there   was only Facts and User Centred Guesses ( User needs focused and NOT Product / User   Opinions on a product ) . No Market / Product Research Conducted . 

 Application : 

 In Shorts and simplified view , there was some products in stock for sensing presence   and lighting up , max stock and lack of sales . Upon contacting several   previous buyers ,   The feedback on the product was over the top and there was no issues on that matter ,   however the need for this feature is limited . Lack of demand due to its restricted features .   So the Managers / Teams Came up with directing the issue to address the users needs ,   Adding the [ CUSTOMIZED ] . Which involved also creating packages of different products   for different types of landscapes . Example : Customized features that combine both voice   and motion sensors . 

 Insight : 

 The solution was clear , marketing focused and simple , however it changed the whole   organizational strategy and Resource allocation , the need for more skilled employers and   factory maintenance fees , however this jump reached double of the ROI for this specific   startup company . With focusing on allocating the resources with user needs . 

 Approach : 

 I would say that it might have been easier and less stressful to follow other competitors '   strategy as a start up company than going through all the steps of design thinking and   innovation at this early stage . Customization is a must within this field for the least .   Nevertheless it was a brilliant solution that the marketing team did build their successful   campaign based upon . Although having no previous experience in the field and the short   amount of time for problem solving . And emptying some of their stocks with package   solutions at the same time . 

 Mayara Costa 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Mayara Costa
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Design Thinking For Innovation -   Applying Mind - Mapping Approach 

 Electrical Distribution Company 

 This case in which I have witnessed the use of design thinking , although I was not directly   involved in the process . 

 Challenge : 

 A Marketing Company was owned by an emergent Electrical Distribution Company , the   company assigned marketing managers to lift up the sales of the forth factory on a   specific project “ Smart Home Utilities ” , The problem was that by creating new campaigns ,   they found out that it had already been used before ( on discounts , maintenance offers and   contracts expansions ) , and still the linear drop of sales continuous . It was almost a dead   cause and felt trapped by the upper management to do their jobs . 

 Selection : 

 The Unclear problem identification ( is it the Product ? Market ? Competitors dominance ? )   led up to brainstorming many possibilities and solutions mapped with the greater goal -   Sales Acceleration . In the short amount of time that was assigned to this project there   was only Facts and User Centred Guesses ( User needs focused and NOT Product / User   Opinions on a product ) . No Market / Product Research Conducted . 

 Application : 

 In Shorts and simplified view , there was some products in stock for sensing presence   and lighting up , max stock and lack of sales . Upon contacting several   previous buyers ,   The feedback on the product was over the top and there was no issues on that matter ,   however the need for this feature is limited . Lack of demand due to its restricted features .   So the Managers / Teams Came up with directing the issue to address the users needs ,   Adding the [ CUSTOMIZED ] . Which involved also creating packages of different products   for different types of landscapes . Example : Customized features that combine both voice   and motion sensors . 

 Insight : 

 The solution was clear , marketing focused and simple , however it changed the whole   organizational strategy and Resource allocation , the need for more skilled employers and   factory maintenance fees , however this jump reached double of the ROI for this specific   startup company . With focusing on allocating the resources with user needs . 

 Approach : 

 I would say that it might have been easier and less stressful to follow other competitors '   strategy as a start up company than going through all the steps of design thinking and   innovation at this early stage . Customization is a must within this field for the least .   Nevertheless it was a brilliant solution that the marketing team did build their successful   campaign based upon . Although having no previous experience in the field and the short   amount of time for problem solving . And emptying some of their stocks with package   solutions at the same time . 

 Mayara Costa
### Output: 