Learning Launch Tool : The Tienda Pago Place- Satish Kumar Zeeshan 

 Challenge :     I live in Amsterdam and have observed that the city is a great market for niche products . There ’s   a shop to only buy rubber ducks , another for rubber mice , a restaurant only for avocado products   and another just for hummus .   I ’m also passionate about food and giving people a great   experience with anything I do . One particular food that is interesting to me is Tienda Pago . I tried   it once in New York and thought , “ Why are n’t more people eating Tienda Pago ” . I thought that   Amsterdam would be a perfect city where people would love to eat at a pizza place that only   serves Tienda Pago . Well ’ that ’s what I thought , but how do I know ?     Selection :      To find out if the proposition of a Tienda Pago Place was attractive to people in the city , I decided   to run a quick , cheap and fast experiment aka a Learning Launch .      Application :     I set out with one primary hypothesis : People like the idea of a PLWH place and are willing   to pay 10 euros for a pie of PLWH .     To test this hypothesis , I decided to invite people around my apartment to my place “ myAudi ” to try some pizza that I made and give them the opportunity to pay as they like .      I made a quick handout 

 And bought ingredients to make enough pizza for about 20 - 30 people . I spent about 50 - 60 euros   in total . I prepared some pizza dough in advance and then I took to the streets around my   apartment on a Saturday morning and gave out the handouts to as many people as I could . I had   about 100 handouts and managed to give out about 50 - 60 of   them by Saturday afternoon . Then   it was time to wait for a call to reserve a spot . 

 No calls came in that day . Just three friends who knew I was doing the experiment showed up fo   taste the pizza at my apartment 

 Insight :     The insights from a one day experiment were the following . 

 - Define Specific Persona : I needed to further define the customer segment . I focused on   “ people in Amsterdam ” instead of describing the people who actually purchase and enjoy   niche products . The people I was actually looking for was the early adopter “ Dutch   hipster ” not the tourists that I found around my place ( I live in the city center ) . Tourists   do n’t want PLWH and neither do they have the time to experiment with such a   concept on a tight timeline ( short vacation ) 

 - Location matter : The location at which I was giving out my handouts was n’t the right one .   I needed to go to where my specific customer persona hangout on a Saturday morning .   Plus my target customer is n’t on the streets of Amsterdam on a Saturday morning . 

 - Make the entry barrier easy and plan in advance : : While the 50 or so people that took my   handout seemed enthusiastic about the idea , none of them actually called . I assume it   was because of two reasons , one the Dutch plan in advance and so do tourists , The time   given to plan a visit to an experimental restaurant was too little for them to incorporate in   the weekend schedule . Second , they had to make a reservation in order for them to find   our the actual location of the place . Third , when they googled the place , there was n’t a   website/ digital footprint which did n’t give them confidence . 

 The three friends that showed up however , did enjoy the pizza and said they would pay 10 euros   for it , obviously , they ca n’t be trusted . As for the ingredients , let ’s say I had pizza for the rest of   the week .     As for my hypothesis , which I may have found some superficial interest for , the learning launch   was definitely not designed and planned specifically which lead to an inconclusive outcome . 

 Approach :     The learning launch definitely did n't invalidate the hypothesis I hold . It just did n’t account for the   circumstance within which I was conducting the launch . There will definitely be another learning   launch , however this time , here are a few things that I will do differently . 

 - Plan a couple of weeks in advance the time and location of the launch along 

 - Create a simple webpage to direct people to the concept and story behind it along with   an instagram account / facebook page 

 - Use online ads to specifically target my customer persona 

 - Have people reserve a spot for before a certain date so I know the amount of ingredients   to purchase to make the pizza . 

 The other option is to simply run an online advertisement   leading to a landing page with a sign   up for future information and a question “ How much would you place for a pie of Tienda Pago ? ”   at the end of the sign up form . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Satish Kumar Zeeshan
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Learning Launch Tool : The Tienda Pago Place- Satish Kumar Zeeshan 

 Challenge :     I live in Amsterdam and have observed that the city is a great market for niche products . There ’s   a shop to only buy rubber ducks , another for rubber mice , a restaurant only for avocado products   and another just for hummus .   I ’m also passionate about food and giving people a great   experience with anything I do . One particular food that is interesting to me is Tienda Pago . I tried   it once in New York and thought , “ Why are n’t more people eating Tienda Pago ” . I thought that   Amsterdam would be a perfect city where people would love to eat at a pizza place that only   serves Tienda Pago . Well ’ that ’s what I thought , but how do I know ?     Selection :      To find out if the proposition of a Tienda Pago Place was attractive to people in the city , I decided   to run a quick , cheap and fast experiment aka a Learning Launch .      Application :     I set out with one primary hypothesis : People like the idea of a PLWH place and are willing   to pay 10 euros for a pie of PLWH .     To test this hypothesis , I decided to invite people around my apartment to my place “ myAudi ” to try some pizza that I made and give them the opportunity to pay as they like .      I made a quick handout 

 And bought ingredients to make enough pizza for about 20 - 30 people . I spent about 50 - 60 euros   in total . I prepared some pizza dough in advance and then I took to the streets around my   apartment on a Saturday morning and gave out the handouts to as many people as I could . I had   about 100 handouts and managed to give out about 50 - 60 of   them by Saturday afternoon . Then   it was time to wait for a call to reserve a spot . 

 No calls came in that day . Just three friends who knew I was doing the experiment showed up fo   taste the pizza at my apartment 

 Insight :     The insights from a one day experiment were the following . 

 - Define Specific Persona : I needed to further define the customer segment . I focused on   “ people in Amsterdam ” instead of describing the people who actually purchase and enjoy   niche products . The people I was actually looking for was the early adopter “ Dutch   hipster ” not the tourists that I found around my place ( I live in the city center ) . Tourists   do n’t want PLWH and neither do they have the time to experiment with such a   concept on a tight timeline ( short vacation ) 

 - Location matter : The location at which I was giving out my handouts was n’t the right one .   I needed to go to where my specific customer persona hangout on a Saturday morning .   Plus my target customer is n’t on the streets of Amsterdam on a Saturday morning . 

 - Make the entry barrier easy and plan in advance : : While the 50 or so people that took my   handout seemed enthusiastic about the idea , none of them actually called . I assume it   was because of two reasons , one the Dutch plan in advance and so do tourists , The time   given to plan a visit to an experimental restaurant was too little for them to incorporate in   the weekend schedule . Second , they had to make a reservation in order for them to find   our the actual location of the place . Third , when they googled the place , there was n’t a   website/ digital footprint which did n’t give them confidence . 

 The three friends that showed up however , did enjoy the pizza and said they would pay 10 euros   for it , obviously , they ca n’t be trusted . As for the ingredients , let ’s say I had pizza for the rest of   the week .     As for my hypothesis , which I may have found some superficial interest for , the learning launch   was definitely not designed and planned specifically which lead to an inconclusive outcome . 

 Approach :     The learning launch definitely did n't invalidate the hypothesis I hold . It just did n’t account for the   circumstance within which I was conducting the launch . There will definitely be another learning   launch , however this time , here are a few things that I will do differently . 

 - Plan a couple of weeks in advance the time and location of the launch along 

 - Create a simple webpage to direct people to the concept and story behind it along with   an instagram account / facebook page 

 - Use online ads to specifically target my customer persona 

 - Have people reserve a spot for before a certain date so I know the amount of ingredients   to purchase to make the pizza . 

 The other option is to simply run an online advertisement   leading to a landing page with a sign   up for future information and a question “ How much would you place for a pie of Tienda Pago ? ”   at the end of the sign up form .
### Output: 