1 . Challenge : Describe your challenge , including all relevant information . 

 I was working with a start - up , wherein we had to organise a promotional event in 2 weeks . 

 We had money crunch , an approaching deadline & wanted to create maximum impact 

 We wanted to create a Mental Spa Day for 29th Feburary ’ 20 , and market it as the EXTRA   24HRS FOR YOU 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is 

 and why you selected it for your challenge -- including any appropriate video lecture   references ) . 

 We used the Story Telling tool , because we wanted to make the customers to connect with   the event , feel associated and have a good time 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , 

 what you did and how the tool was applied effectively or ineffectively ) . 

 So most importantly we segmented our market and chose our target audience . Then we   further segmented the audience to understand them & their expectations better . 

 In an attempt to create a holistic event we wanted to understand what they wanted and   would enjoy in due course . 

 We took a sample of 10 women , interviewed them and tried to learn better . We conducted it   over a 2 day span and got some great insights . 

 This really helped us with the planning , resourcing and pricing of our event . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about   design thinking more broadly ) . 

 We took a sample of 10 women , interviewed them and tried to learn better . We   conducted it over a 2 day span and got some great insights .    Learnt about their tastes and preferences , willingness to spend , what is their idea of   mindfulness and relaxation .   This really helped us with the planning , resourcing and pricing of our event . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool 

 you selected or a different one -- and the reason(s ) why . 

 For the next time , I would really want to be more exhaustive and optimize my activities   and outlay of the event . As now we have data to support what works an what did not .   So I can organize better next time . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: 1 . Challenge : Describe your challenge , including all relevant information . 

 I was working with a start - up , wherein we had to organise a promotional event in 2 weeks . 

 We had money crunch , an approaching deadline & wanted to create maximum impact 

 We wanted to create a Mental Spa Day for 29th Feburary ’ 20 , and market it as the EXTRA   24HRS FOR YOU 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is 

 and why you selected it for your challenge -- including any appropriate video lecture   references ) . 

 We used the Story Telling tool , because we wanted to make the customers to connect with   the event , feel associated and have a good time 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , 

 what you did and how the tool was applied effectively or ineffectively ) . 

 So most importantly we segmented our market and chose our target audience . Then we   further segmented the audience to understand them & their expectations better . 

 In an attempt to create a holistic event we wanted to understand what they wanted and   would enjoy in due course . 

 We took a sample of 10 women , interviewed them and tried to learn better . We conducted it   over a 2 day span and got some great insights . 

 This really helped us with the planning , resourcing and pricing of our event . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your 

 challenge ( e.g. , how an insight affected your thinking about the challenge and about   design thinking more broadly ) . 

 We took a sample of 10 women , interviewed them and tried to learn better . We   conducted it over a 2 day span and got some great insights .    Learnt about their tastes and preferences , willingness to spend , what is their idea of   mindfulness and relaxation .   This really helped us with the planning , resourcing and pricing of our event . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool 

 you selected or a different one -- and the reason(s ) why . 

 For the next time , I would really want to be more exhaustive and optimize my activities   and outlay of the event . As now we have data to support what works an what did not .   So I can organize better next time .
### Output: 