REFLECTION - MIND MAPPING 

 Challenge and Selection    I work for an information technology company settled in Italy . We provide digital trust services such as   digital signatures , digital identities , e - delivery services . Upon these services , we build end - to - end solutions   that may help our customers in the digital transformation process . 

 Each year , we invest part of our revenues in research and development to innovate our solution portfolio .   In this scenario , we wanted to try a different way to come up with some good new ideas and we asked a   consultancy firm to help us setting up a one - day “ Idea Generation Workshop ” . 

 The scope of the workshop was to bring together colleagues from different areas of our own company   ( including non - technical areas such as HR , Administration , Sales , etc . ) and trying to exploit ideas from the   confrontation . 

 We needed a tool to help us sharing the different points of view and yet letting everybody bring their   personal contribution . 

 Mind Mapping is the design thinking tool that leads a group of stakeholders in the process of filtering the   amount of data collected during the “ what is ” phase in order to define the design criteria needed for the   “ what if ” phase of the idea generation process . A useful description can be find here :   https://youtu.be/Am8EE3SBnAo 

 Mind Mapping has been a key tool for helping the teams sharing their ideas and for the success of the   workshop . 

 Application    20 people were invited at the workshop , from different business areas , different ages , different offices . 

 After a first introduction on the aim of the workshop itself , we had four presentations on the state of the   art of digital trends from different point of views ( technical , marketing , compliance , etc . ) 

 All the participants were provided of post - it notes . During the presentations , we have been asked to quickly   write down on the post - it anything we could have thought of interest for the workshop . Even just a word . 

 After this , we started the actual mind mapping process . 

 We have been divided in five small teams . Each team started to review the post - it collection . Each person   explained the reasons why he or she had taken every single note . All the post - it have been placed on a big   board and then clustered together whether they were related to the same concept . 

 The clusters came up to be about common needs ( e.g. security , fraud detection , compliance ) , new   technologies ( e.g. iot , biometrics , cryptography ) , personas ( e.g. kids , elder people , strangers ) . 

 We wanted to focus on the design criteria instead of start speaking about final products . 

 “ If I had an hour to solve a problem and my life depended on the solution , I would spend the first 55   minutes determining the proper question to ask … for once I know the proper question , I could solve the   problem in less than five minutes . ” ( Albert Einstein ) 

 With this in mind , each team started to draw links between the clusters whenever a connection could   apply . Trying to look for the criteria that a possible solution should match . 

 We wrote all the criteria beside the map . 

 All the teams illustrated their maps and the resulting criteria to the other teams and this helped for a final   review . 

 With the visual help of the maps at the walls of the classroom we then moved to the “ what if ” phase of the   workshop . 

 Insigths and approach    The workshop has been a success . At the end of the day : 

 •   20 ideas on new possible products have been outlined 

 •   12 concepts have been selected for further development 

 Afterwards : 

 •   3 solutions became new portfolio products 

 •   1 product is patent - pending 

 The mind mapping tool was effectively useful to help teams of quite different people to focus on identifying   the design criteria needed for a new valuable product . Clustering together the post - it notes on the board   really helped us to understand each other ideas and thinking processes . 

 We have enjoyed using this tool during the one - day workshop . 

 Next time I would really like to test it in a different context with a longer “ what is ” phase and try to handle a   bigger amount of input data . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: REFLECTION - MIND MAPPING 

 Challenge and Selection    I work for an information technology company settled in Italy . We provide digital trust services such as   digital signatures , digital identities , e - delivery services . Upon these services , we build end - to - end solutions   that may help our customers in the digital transformation process . 

 Each year , we invest part of our revenues in research and development to innovate our solution portfolio .   In this scenario , we wanted to try a different way to come up with some good new ideas and we asked a   consultancy firm to help us setting up a one - day “ Idea Generation Workshop ” . 

 The scope of the workshop was to bring together colleagues from different areas of our own company   ( including non - technical areas such as HR , Administration , Sales , etc . ) and trying to exploit ideas from the   confrontation . 

 We needed a tool to help us sharing the different points of view and yet letting everybody bring their   personal contribution . 

 Mind Mapping is the design thinking tool that leads a group of stakeholders in the process of filtering the   amount of data collected during the “ what is ” phase in order to define the design criteria needed for the   “ what if ” phase of the idea generation process . A useful description can be find here :   https://youtu.be/Am8EE3SBnAo 

 Mind Mapping has been a key tool for helping the teams sharing their ideas and for the success of the   workshop . 

 Application    20 people were invited at the workshop , from different business areas , different ages , different offices . 

 After a first introduction on the aim of the workshop itself , we had four presentations on the state of the   art of digital trends from different point of views ( technical , marketing , compliance , etc . ) 

 All the participants were provided of post - it notes . During the presentations , we have been asked to quickly   write down on the post - it anything we could have thought of interest for the workshop . Even just a word . 

 After this , we started the actual mind mapping process . 

 We have been divided in five small teams . Each team started to review the post - it collection . Each person   explained the reasons why he or she had taken every single note . All the post - it have been placed on a big   board and then clustered together whether they were related to the same concept . 

 The clusters came up to be about common needs ( e.g. security , fraud detection , compliance ) , new   technologies ( e.g. iot , biometrics , cryptography ) , personas ( e.g. kids , elder people , strangers ) . 

 We wanted to focus on the design criteria instead of start speaking about final products . 

 “ If I had an hour to solve a problem and my life depended on the solution , I would spend the first 55   minutes determining the proper question to ask … for once I know the proper question , I could solve the   problem in less than five minutes . ” ( Albert Einstein ) 

 With this in mind , each team started to draw links between the clusters whenever a connection could   apply . Trying to look for the criteria that a possible solution should match . 

 We wrote all the criteria beside the map . 

 All the teams illustrated their maps and the resulting criteria to the other teams and this helped for a final   review . 

 With the visual help of the maps at the walls of the classroom we then moved to the “ what if ” phase of the   workshop . 

 Insigths and approach    The workshop has been a success . At the end of the day : 

 •   20 ideas on new possible products have been outlined 

 •   12 concepts have been selected for further development 

 Afterwards : 

 •   3 solutions became new portfolio products 

 •   1 product is patent - pending 

 The mind mapping tool was effectively useful to help teams of quite different people to focus on identifying   the design criteria needed for a new valuable product . Clustering together the post - it notes on the board   really helped us to understand each other ideas and thinking processes . 

 We have enjoyed using this tool during the one - day workshop . 

 Next time I would really like to test it in a different context with a longer “ what is ” phase and try to handle a   bigger amount of input data .
### Output: 