Reflection 

 Test the right sales strategy with a Learning Launch . 

 1 . Challenge : Describe your challenge , including all relevant information . 

 As a result of a design thinking project , ideas were developed that were to be subjected to a   critical review . The target groups are doctors in private practice with practices where   patients come for consultations and treatment . The project aims to improve the often   inadequate data protection in practices . The current situation is that in many practices ,   information that should actually be treated confidentially , such as names , medical history ,   medication , etc . , is often communicated in a way that is audible to all present and thus   violates the desired confidentiality . In the project , three product ideas were developed to   help organise the necessary processes in medical practices in a more confidential way . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why 

 you selected it for your challenge -- including any appropriate video lecture references ) .     In order to find out whether the product ideas actually achieve the desired effect and are   also accepted by the relevant decision - makers in the practices ( doctors and employees )   and whether the patients also perceive and honour the improvement , a learning launch is   to be carried out . 

 This tool is presented by Ha Schaefer in the 4th week of the course . It is used to test   the assumption that the product ideas are helpful and saleable in reality in order to   confirm it or to recognise it as wrong . 

 The special challenge in this case is the fact that the product idea primarily solves the   problem of the patients ( insensitive handling of confidential patient data ) . However , this   group does not decide on the purchases and equipment of the practices . It is therefore   necessary to find out whether the responsible owners and operators of the practices also   recognise the value of the innovation and are willing to invest in it . If possible , this insight   must be gained before larger sums are invested in the production and marketing of the   product innovation . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you 

 did and how the tool was applied effectively or ineffectively ) .     The Learning Launch was prepared by formulating several assumptions that were then to   be tested in practice . These assumptions are : 

 -   Patients want their data to be handled confidentially and do not want it to be   revealed to the public . 

 -   The use of the innovative product ideas does not hinder the existing processes ,   so that the employees do not suffer any disadvantage in the implementation of   their work . 

 -   The operators of the practices recognise the benefits and are willing to invest   finances to improve data protection and the customer experience . 

 Six doctor 's practices were recruited for the Learning Launch and were willing to   participate in a 4 - week phase . These were divided into two groups : 

 -   Group A The practices were visited by interviewers and product innovations were   introduced through presentations and product samples . A list of questions was   discussed with staff of different qualifications and responses were recorded . 

 -   Group B These practices were equipped with the innovative products for a 4- week test phase , without the staff being informed in detail about the theoretical   advantages and benefits . The same questionnaire that was used for group A was   only worked on with the staff at the end of the four weeks and also documented . 

 Afterwards , the documented results of the two groups were evaluated and compared to   determine which results were achieved with the respective approach . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge 

 ( e.g. , how an insight affected your thinking about the challenge and about design thinking   more broadly ) .     The comparison of the recorded answers to the questionnaires showed that in all   relevant categories the results of the respondents of group B were approx . 30 to 50 %   more positive than those of group A. This proved that the test equipment of a practice   caused more approval for the innovative products than the common practice of offering   such products by sales representatives via sales presentations .      By using the Learning Launch , it was possible to establish the right sales strategy and   create considerable sales success within 18 months . The percentage of medical   practices that were willing to purchase and use the products after a free trial was 83 %   during this period . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why .     The learning launch approach was successful overall and would be used again in a   follow - up project . In retrospect , the thought came up whether there should not have been   a third test group , where the test setting is made , but also the considerations on benefits   and advantages are communicated at the beginning . That might have been a good   alternative . We would therfor definitely take this into account in future learning launches   for new innovations . 

 Thank you for your review – 

 please contact me if you have further questions . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Reflection 

 Test the right sales strategy with a Learning Launch . 

 1 . Challenge : Describe your challenge , including all relevant information . 

 As a result of a design thinking project , ideas were developed that were to be subjected to a   critical review . The target groups are doctors in private practice with practices where   patients come for consultations and treatment . The project aims to improve the often   inadequate data protection in practices . The current situation is that in many practices ,   information that should actually be treated confidentially , such as names , medical history ,   medication , etc . , is often communicated in a way that is audible to all present and thus   violates the desired confidentiality . In the project , three product ideas were developed to   help organise the necessary processes in medical practices in a more confidential way . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why 

 you selected it for your challenge -- including any appropriate video lecture references ) .     In order to find out whether the product ideas actually achieve the desired effect and are   also accepted by the relevant decision - makers in the practices ( doctors and employees )   and whether the patients also perceive and honour the improvement , a learning launch is   to be carried out . 

 This tool is presented by Ha Schaefer in the 4th week of the course . It is used to test   the assumption that the product ideas are helpful and saleable in reality in order to   confirm it or to recognise it as wrong . 

 The special challenge in this case is the fact that the product idea primarily solves the   problem of the patients ( insensitive handling of confidential patient data ) . However , this   group does not decide on the purchases and equipment of the practices . It is therefore   necessary to find out whether the responsible owners and operators of the practices also   recognise the value of the innovation and are willing to invest in it . If possible , this insight   must be gained before larger sums are invested in the production and marketing of the   product innovation . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you 

 did and how the tool was applied effectively or ineffectively ) .     The Learning Launch was prepared by formulating several assumptions that were then to   be tested in practice . These assumptions are : 

 -   Patients want their data to be handled confidentially and do not want it to be   revealed to the public . 

 -   The use of the innovative product ideas does not hinder the existing processes ,   so that the employees do not suffer any disadvantage in the implementation of   their work . 

 -   The operators of the practices recognise the benefits and are willing to invest   finances to improve data protection and the customer experience . 

 Six doctor 's practices were recruited for the Learning Launch and were willing to   participate in a 4 - week phase . These were divided into two groups : 

 -   Group A The practices were visited by interviewers and product innovations were   introduced through presentations and product samples . A list of questions was   discussed with staff of different qualifications and responses were recorded . 

 -   Group B These practices were equipped with the innovative products for a 4- week test phase , without the staff being informed in detail about the theoretical   advantages and benefits . The same questionnaire that was used for group A was   only worked on with the staff at the end of the four weeks and also documented . 

 Afterwards , the documented results of the two groups were evaluated and compared to   determine which results were achieved with the respective approach . 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge 

 ( e.g. , how an insight affected your thinking about the challenge and about design thinking   more broadly ) .     The comparison of the recorded answers to the questionnaires showed that in all   relevant categories the results of the respondents of group B were approx . 30 to 50 %   more positive than those of group A. This proved that the test equipment of a practice   caused more approval for the innovative products than the common practice of offering   such products by sales representatives via sales presentations .      By using the Learning Launch , it was possible to establish the right sales strategy and   create considerable sales success within 18 months . The percentage of medical   practices that were willing to purchase and use the products after a free trial was 83 %   during this period . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you 

 selected or a different one -- and the reason(s ) why .     The learning launch approach was successful overall and would be used again in a   follow - up project . In retrospect , the thought came up whether there should not have been   a third test group , where the test setting is made , but also the considerations on benefits   and advantages are communicated at the beginning . That might have been a good   alternative . We would therfor definitely take this into account in future learning launches   for new innovations . 

 Thank you for your review – 

 please contact me if you have further questions .
### Output: 