Final Assignement – Mindmapping 

 1 . Challenge : Describe your challenge , including all relevant information . 

 The Challenge was to create a new approach for innovation and marketing solutions for a deli food producer   and to create new products for the innovation pipeline according to customer needs . 

 It was the first Design Thinking Workshop we did for this client . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected 

 it for your challenge -- including any appropriate video lecture references ) . 

 I selected mind mapping to bring together the overall huge amount of data from different sources : market   research , sales , trend analysis , profiles , products , sales , innovation pipeline , customer interview , customer   insights and statistics . 

 To get a vivid impression of the different insights , we also provided actual product samples in included them   in the process . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and 

 how the tool was applied effectively or ineffectively ) . 

 We created a gallery at first that we added the tool of a curated presentation from different fields . Marketing ,   Sales and customers where introduced to present their actual findings / needs to the audience . Besides that ,   all the participants were gathered to mixed teams to walk through the data . 

 The different findings were drawn in one special room and we mixed the persons and created a lookout for   the different teams . 

 Picture 1 : Insights from the Workshop 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how 

 an insight affected your thinking about the challenge and about design thinking more broadly ) . 

 We saw , that the actual products where quite praised by some of the marketing teams , but not from the cus- tomers . 

 We asked customers to stroll around the different data and we found new interesting things . Like , that the ac- tual products might be a good idea from the ingredients , but the need some more information about how to   heat them up . 

 Also the actual products seemed to be way to heavy in its ingredients – like fat and sugar and during the crea- tion , we found out , that there are quite some weird reasons for this , rooted in the production process . There- fore we gained the insight , that the products have to be way more customer focused as they are now . 

 Therefore we created a mind map with the different insights and found out patterns and insights for new prod- uct approaches according to the customer needs . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a 

 different one -- and the reason(s ) why . 

 Applying Mindmapping the next time – we need to brief the audience a bit better to gain more from the in- sights . We will provide also more product samples as we ran out of those too quick . 

 Also timeboxing needs to be a bit more straight forward as we had some timing issues in the end . But all in   all , it was a great experience and we could deliver valuable insights for our client . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Final Assignement – Mindmapping 

 1 . Challenge : Describe your challenge , including all relevant information . 

 The Challenge was to create a new approach for innovation and marketing solutions for a deli food producer   and to create new products for the innovation pipeline according to customer needs . 

 It was the first Design Thinking Workshop we did for this client . 

 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected 

 it for your challenge -- including any appropriate video lecture references ) . 

 I selected mind mapping to bring together the overall huge amount of data from different sources : market   research , sales , trend analysis , profiles , products , sales , innovation pipeline , customer interview , customer   insights and statistics . 

 To get a vivid impression of the different insights , we also provided actual product samples in included them   in the process . 

 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and 

 how the tool was applied effectively or ineffectively ) . 

 We created a gallery at first that we added the tool of a curated presentation from different fields . Marketing ,   Sales and customers where introduced to present their actual findings / needs to the audience . Besides that ,   all the participants were gathered to mixed teams to walk through the data . 

 The different findings were drawn in one special room and we mixed the persons and created a lookout for   the different teams . 

 Picture 1 : Insights from the Workshop 

 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how 

 an insight affected your thinking about the challenge and about design thinking more broadly ) . 

 We saw , that the actual products where quite praised by some of the marketing teams , but not from the cus- tomers . 

 We asked customers to stroll around the different data and we found new interesting things . Like , that the ac- tual products might be a good idea from the ingredients , but the need some more information about how to   heat them up . 

 Also the actual products seemed to be way to heavy in its ingredients – like fat and sugar and during the crea- tion , we found out , that there are quite some weird reasons for this , rooted in the production process . There- fore we gained the insight , that the products have to be way more customer focused as they are now . 

 Therefore we created a mind map with the different insights and found out patterns and insights for new prod- uct approaches according to the customer needs . 

 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a 

 different one -- and the reason(s ) why . 

 Applying Mindmapping the next time – we need to brief the audience a bit better to gain more from the in- sights . We will provide also more product samples as we ran out of those too quick . 

 Also timeboxing needs to be a bit more straight forward as we had some timing issues in the end . But all in   all , it was a great experience and we could deliver valuable insights for our client .
### Output: 