Challenge 

 I work in a pan - national company with all country marketing positions . As a part of the job I was   assigned a specific area with distributorships to be managed for sales and marketing of our   product(s ) . Instructions , data collection , information , support and feedback is required on regular   basis . Most of them were not comfortable with English or national Language , but only with regional   language ( my limitation ) . One - to - one interaction was the most effective but least efficient . All other   tasks were delayed due to more time being dedicated to communicate with all distributors . It is an   old business and partners have become comfortable in the traditional way of doing business . So my   challenge was to communicate effectively with all channel partners . 

 Selection 

 All of the partners require internet connectivity , working email , computers and mobiles . My   assumption was that all of them checked their e - mails and messages regularly . I selected the   ‘ Learning Launch Tool ’ . Because the learning and adaptation was from both sides , I chose this   method as it would help me understand the behaviour as well communicate with the partners . 

 Application 

 I started with communicating via mail and in English only . The second step was to get individual   feedback – if they were attentive to the communications and if yes what was their level of   understanding . Next step was to draft emails bilingual ( English and national - Language ) and again get   individual feedback . 

 In next step I started with mobile sms messages , followed by whatsapp messages and whatsapp   groups ( territory wise ) . The initial phase was to communicate only to partners only . Next was to   include the managers employed by partners in all communications . Feedback was taken regularly at   different levels to understand the effectiveness of communications . 

 Insight 

 What I learned was that a bilingual communication was much more effective . The response rate wes   almost doubled when using bilingual communications . The level of understanding and clarity was   better in the bilingual communication . 

 Sms were checked and responded more quickly than emails . Mobile sms was efficient for quick and   short communications or even as a reminder of e - mail communications . E - mail being the official and   essential communication tool is irreplaceable , but other mediums enhanced the effectiveness of   communications . 

 Whatsapp group turned out to be an effective way of communication . Partners were able to ask any   queries directly or to others . Almost everyone was able to write in regional language on phone ,   hence a more interactive platform with much higher response rate ( 4x than e - mails avg . over a   week ) . Media and relevant information shared on the platform proved to be really effective in   supplementing the official communications . Any new initiative taken by me was implemented by   about 10 % of ‘ champions ’ who willingly supported . The champions ’ stories and experience sharing   on a common platform inspired other to take initiative . Better safety standards and services were   offered to final customers as a result of healthy competition among partners ( even in different   markets ) . 

 Involvement of managers improved the execution and implementation efficiency as the   communication was now directly to them as well . Partners were taken in confidence and a more   efficient flow of communication was adapted . 

 Approach 

 Since the individual success story and visual media sharing was very effective in engaging partners   for an interactive and productive dialog . I would use the story - telling and visualization tools . Apart   from regular business , the partners are also very interested in creating a success story of their own .   One ’s success story is an inspiration for the other . A seminar or conference will be organized to   recognize the leaders and organizing sessions to share their stories and ideas with others . It will   provide a real time interactive platform , which might help in improving routine communications . 

 Some partners were having good ideas but were not able to express them properly . A session on   visualization with simple and basic exercises will be planned . Diverse group of partners can be   grouped together so that ideas can take a visual form which is more relatable to all . Both the events   can also be combined . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: 
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Challenge 

 I work in a pan - national company with all country marketing positions . As a part of the job I was   assigned a specific area with distributorships to be managed for sales and marketing of our   product(s ) . Instructions , data collection , information , support and feedback is required on regular   basis . Most of them were not comfortable with English or national Language , but only with regional   language ( my limitation ) . One - to - one interaction was the most effective but least efficient . All other   tasks were delayed due to more time being dedicated to communicate with all distributors . It is an   old business and partners have become comfortable in the traditional way of doing business . So my   challenge was to communicate effectively with all channel partners . 

 Selection 

 All of the partners require internet connectivity , working email , computers and mobiles . My   assumption was that all of them checked their e - mails and messages regularly . I selected the   ‘ Learning Launch Tool ’ . Because the learning and adaptation was from both sides , I chose this   method as it would help me understand the behaviour as well communicate with the partners . 

 Application 

 I started with communicating via mail and in English only . The second step was to get individual   feedback – if they were attentive to the communications and if yes what was their level of   understanding . Next step was to draft emails bilingual ( English and national - Language ) and again get   individual feedback . 

 In next step I started with mobile sms messages , followed by whatsapp messages and whatsapp   groups ( territory wise ) . The initial phase was to communicate only to partners only . Next was to   include the managers employed by partners in all communications . Feedback was taken regularly at   different levels to understand the effectiveness of communications . 

 Insight 

 What I learned was that a bilingual communication was much more effective . The response rate wes   almost doubled when using bilingual communications . The level of understanding and clarity was   better in the bilingual communication . 

 Sms were checked and responded more quickly than emails . Mobile sms was efficient for quick and   short communications or even as a reminder of e - mail communications . E - mail being the official and   essential communication tool is irreplaceable , but other mediums enhanced the effectiveness of   communications . 

 Whatsapp group turned out to be an effective way of communication . Partners were able to ask any   queries directly or to others . Almost everyone was able to write in regional language on phone ,   hence a more interactive platform with much higher response rate ( 4x than e - mails avg . over a   week ) . Media and relevant information shared on the platform proved to be really effective in   supplementing the official communications . Any new initiative taken by me was implemented by   about 10 % of ‘ champions ’ who willingly supported . The champions ’ stories and experience sharing   on a common platform inspired other to take initiative . Better safety standards and services were   offered to final customers as a result of healthy competition among partners ( even in different   markets ) . 

 Involvement of managers improved the execution and implementation efficiency as the   communication was now directly to them as well . Partners were taken in confidence and a more   efficient flow of communication was adapted . 

 Approach 

 Since the individual success story and visual media sharing was very effective in engaging partners   for an interactive and productive dialog . I would use the story - telling and visualization tools . Apart   from regular business , the partners are also very interested in creating a success story of their own .   One ’s success story is an inspiration for the other . A seminar or conference will be organized to   recognize the leaders and organizing sessions to share their stories and ideas with others . It will   provide a real time interactive platform , which might help in improving routine communications . 

 Some partners were having good ideas but were not able to express them properly . A session on   visualization with simple and basic exercises will be planned . Diverse group of partners can be   grouped together so that ideas can take a visual form which is more relatable to all . Both the events   can also be combined .
### Output: 