Football Academy Challenge 

 Julian Ramirez 

 Background and Challenge 

 I work in a foundation in Chile which plans and develop football programs for children 

 between 7 and 15 years old . The foundation started very local in a vulnerable neighborhood 

 with just a couple of kids . As the neighbors started hearing about it the academy grew more 

 and more every year . For many families , football is an important part of their life and for 

 some even a way out of poverty . This year we wanted to expand to the neighborhood next 

 door , and we carried out many surveys and went knocking door to door to collect helpful 

 data about the people who lived around the football field so we could plan the insertion into 

 this new market satisfying the community necessities . The challenge was to properly 

 understand and analyze all the data collected to get useful insight about the costumer ’s 

 behavior and preferences related to the football programs . 

 Selection of a Design Thinking Tool 

 Taking advantage of the tools learned in this course , I proposed we use the Mind Mapping 

 Tool as Patricia Rodriguez said this “ is looking for patterns and insights in the large 

 quantity of data you ’ve collected during your exploration of What Is ” . We needed to better 

 understand the consumer and come up with the perfect program to maximize the social 

 benefit and I believed that carrying out a Mind Mapping exercise could be extremely helpful 

 to achieve our goals . 

 Application of the Tool 

 Using the step by step presented in the Design for Growth book by Gaby Martinez and James Allen we develop a Mind Mapping activity which consisted in the following : 

 1 . Creation of 5 different possible football programs , including days of the week , hours 

 of the day , activities , games , number of coaches , number of students , orientation of 

 the project and type of accessories and equipment , using the data the community gave 

 us . 

 2 . Invitation to a sample group which included 5 kids , 5 parents and 5 other random 

 members of the community ( A shop owner , the person in charge of the football field , 

 a teacher from the local school , the mayor and a nurse ) . 

 3 . Presentation of the 5 possible programs to the guests . 

 4 . Ask them to write down preferences , what they like and what they did n’t . 

 5 . Made 5 groups in which there was a kid a parent and a member of the community so 

 they could discuss the different programs and make a list of preference , and the 

 aspects they value the most of each program . 

 6 . We took all the insights and design the criteria to decide which path was the optimal 

 to follow . 

 7 . We finished with a nice barbecue and a football game to spend some time with the 

 community . 

 Insight of the Results 

 The steps explained in the last section gave us the necessary data to really understand the 

 consumer , not only a superficial view of the community but their personal interest and 

 preferences related to the football programs . We learned for example that for the parents was 

 essential that we asked for good grades in school to let them play , something we had n’t 

 considered before , or that younger kids in the classes preferred to play fun games rather than 

 just a football game while the older students just wanted to play football so we decided to 

 divide the classes into two section according to their ages . This also helped us to make 

 differentiated exercises according to their skills level . 

 The Design Thinking Tool gave us the steps to better understand the community ’s necessities 

 rather than just what we thought was best . The breakdown and analysis of the data collected 

 was so much better using the tools because it was n’t just a word counting but a deep learning 

 of the person behind the paper including everybody in the neighborhood . 

 Approach for Next Time 

 For the next data analysis , we might do a Visualization to properly imagine and design then 

 day to day classes , so they are perfect in every aspect . The tool used in this case was 

 extremely helpful , I would n’t change it , but maybe if the challenge is different , we might 

 need a different tool as well . For the preparation of the class , the selection of the games and 

 activities , even the equipment I think Visualization is a great tool and could be really useful . 


EMAIL: 
ID_NUM: 
NAME_STUDENT: Julian Ramirez
PHONE_NUM: 
STREET_ADDRESS: 
URL_PERSONAL: 
USERNAME: 

### Task: You are a PII (Personal Identity Information) Detection. Given a essays written by students, you have to identify ONLY the following:
NAME_STUDENT - The full or partial name of a student that is not necessarily the author of the essay. This excludes instructors, authors, and other person names.
EMAIL - A student’s email address.
USERNAME - A student's username on any platform.
ID_NUM - A number or sequence of characters that could be used to identify a student, such as a student ID or a social security number.
PHONE_NUM - A phone number associated with a student.
URL_PERSONAL - A URL that might be used to identify a student.
STREET_ADDRESS - A full or partial street address that is associated with the student, such as their home address.
### Input: Football Academy Challenge 

 Julian Ramirez 

 Background and Challenge 

 I work in a foundation in Chile which plans and develop football programs for children 

 between 7 and 15 years old . The foundation started very local in a vulnerable neighborhood 

 with just a couple of kids . As the neighbors started hearing about it the academy grew more 

 and more every year . For many families , football is an important part of their life and for 

 some even a way out of poverty . This year we wanted to expand to the neighborhood next 

 door , and we carried out many surveys and went knocking door to door to collect helpful 

 data about the people who lived around the football field so we could plan the insertion into 

 this new market satisfying the community necessities . The challenge was to properly 

 understand and analyze all the data collected to get useful insight about the costumer ’s 

 behavior and preferences related to the football programs . 

 Selection of a Design Thinking Tool 

 Taking advantage of the tools learned in this course , I proposed we use the Mind Mapping 

 Tool as Patricia Rodriguez said this “ is looking for patterns and insights in the large 

 quantity of data you ’ve collected during your exploration of What Is ” . We needed to better 

 understand the consumer and come up with the perfect program to maximize the social 

 benefit and I believed that carrying out a Mind Mapping exercise could be extremely helpful 

 to achieve our goals . 

 Application of the Tool 

 Using the step by step presented in the Design for Growth book by Gaby Martinez and James Allen we develop a Mind Mapping activity which consisted in the following : 

 1 . Creation of 5 different possible football programs , including days of the week , hours 

 of the day , activities , games , number of coaches , number of students , orientation of 

 the project and type of accessories and equipment , using the data the community gave 

 us . 

 2 . Invitation to a sample group which included 5 kids , 5 parents and 5 other random 

 members of the community ( A shop owner , the person in charge of the football field , 

 a teacher from the local school , the mayor and a nurse ) . 

 3 . Presentation of the 5 possible programs to the guests . 

 4 . Ask them to write down preferences , what they like and what they did n’t . 

 5 . Made 5 groups in which there was a kid a parent and a member of the community so 

 they could discuss the different programs and make a list of preference , and the 

 aspects they value the most of each program . 

 6 . We took all the insights and design the criteria to decide which path was the optimal 

 to follow . 

 7 . We finished with a nice barbecue and a football game to spend some time with the 

 community . 

 Insight of the Results 

 The steps explained in the last section gave us the necessary data to really understand the 

 consumer , not only a superficial view of the community but their personal interest and 

 preferences related to the football programs . We learned for example that for the parents was 

 essential that we asked for good grades in school to let them play , something we had n’t 

 considered before , or that younger kids in the classes preferred to play fun games rather than 

 just a football game while the older students just wanted to play football so we decided to 

 divide the classes into two section according to their ages . This also helped us to make 

 differentiated exercises according to their skills level . 

 The Design Thinking Tool gave us the steps to better understand the community ’s necessities 

 rather than just what we thought was best . The breakdown and analysis of the data collected 

 was so much better using the tools because it was n’t just a word counting but a deep learning 

 of the person behind the paper including everybody in the neighborhood . 

 Approach for Next Time 

 For the next data analysis , we might do a Visualization to properly imagine and design then 

 day to day classes , so they are perfect in every aspect . The tool used in this case was 

 extremely helpful , I would n’t change it , but maybe if the challenge is different , we might 

 need a different tool as well . For the preparation of the class , the selection of the games and 

 activities , even the equipment I think Visualization is a great tool and could be really useful .
### Output: 