figure - difference in sales amount values across the five segments let' also take look at the plot that is generated as result of this code snippet in figure - we can see that the clusters and have higher average sales amountthus being the highest spenders although we don' see much difference in the sales values of clusters and we do see markedly smaller sales amount in cluster this gives us an indication that we can merge the candidates of clusters and togetherat least on the basis of sales amount you can plot similar figures for recency and frequency also to figure out differences in the cluster on the basis of those values detailed code and visualizations are present in the notebook for threeand five-cluster based segments plotly enables us to interact with the plots to see the central tendency values in each boxplot in the notebook we show the difference in sales amount across three segments based on the three-cluster configuration just so you can compare it with figure - the detailed visualization is shown in figure - which talks about difference in the sales\revenue across the three segments it is clear that this is much more distinguishable and we also have lesser overlap as compared to figure - where clusters and were very similar this doesn' mean that the previous method was wrongit' just one of the dimensions where some segments were similar to each other