data visualization to the end user course for many years to come takefor examplecompany investment decisionsdo we distribute our goods from two distribution centers or only onewhere do they need to be located for optimal efficiencywhen the decision is madethe exercise may not be repeated until you've retired in this casethe results are delivered as report with presentation as the icing on the cake new viewport on your data--the most obvious example here is customer segmentation surethe segments themselves will be communicated via reports and presentationsbut in essence they form toolsnot the end result itself when clear and relevant customer segmentation is discoveredit can be fed back to the database as new dimension on the data from which it was derived from then onpeople can make their own reportssuch as how many products were sold to each segment of customers real-time dashboard--sometimes your task as data scientist doesn' end when you've discovered the new information you were looking for you can send your information back to the database and be done with it but when other people start making reports on this newly discovered gold nuggetthey might interpret it incorrectly and make reports that don' make sense as the data scientist who discovered this new informationyou must set the examplemake the first refreshable report so othersmainly reporters and itcan understand it and follow in your footsteps making the first dashboard is also way to shorten the delivery time of your insights to the end user who wants to use it on an everyday basis this wayat least they already have something to work with until the reporting department finds the time to create permanent report on the company' reporting software you might have noticed that few important factors are at playwhat kind of decision are you supportingis it strategic or an operational onestrategic decisions often only require you to analyze and report oncewhereas operational decisions require the report to be refreshed regularly how big is your organizationin smaller ones you'll be in charge of the entire cyclefrom data gathering to reporting in bigger ones team of reporters might be available to make the dashboards for you but even in this last situationdelivering prototype dashboard can be beneficial because it presents an example and often shortens delivery time although the entire book is dedicated to generating insightsin this last we'll focus on delivering an operational dashboard creating presentation to promote your findings or presenting strategic insights is out of the scope of this book data visualization options you have several options for delivering dashboard to your end users here we'll focus on single optionand by the end of this you'll be able to create dashboard yourself