and text analytics this covers understanding the importance of text mining introducing the most important concepts in text mining working through text mining project most of the human recorded information in the world is in the form of written text we all learn to read and write from infancy so we can express ourselves through writing and learn what others knowthinkand feel we use this skill all the time when reading or writing an emaila blogtext messagesor this bookso it' no wonder written language comes naturally to most of us businesses are convinced that much value can be found in the texts that people produceand rightly so because they contain information on what those people likedislikewhat they know or would like to knowcrave and desiretheir current health or moodand so much more many of these things can be relevant for companies or researchersbut no single person can read and interpret this tsunami of written material by themself once againwe need to turn to computers to do the job for us sadlyhoweverthe natural language doesn' come as "naturalto computers as it does to humans deriving meaning and filtering out the unimportant from