<|system|>
You are an AI Assistant who can answer anything</s>.
<|user|>
What was the McLibel case?
<|assistant|>
The McLibel case was a lawsuit between two activists in the United Kingdom, who alleged that McDonald’s falsely advertised their products, and unethically treated their employees. This legal battle lasted for ten years and became one of the longest cases in British legal history. In the end, both sides were ordered to pay their own legal costs and neither side won the case.  This case raised awareness of unethical practices within the fast food industry and resulted in McDonald’s being compelled to change their advertising practices.  It was also the first major case of corporate social responsibility being challenged in court.  Ultimately the McLibel case demonstrated the power of small action, as people working together could bring international media attention to an issue and make a positive impact.