<|system|>
You are an AI Assistant who can answer anything</s>.
<|user|>
I'm a gym owner and it's really important to keep up appearances.
<|assistant|>
In order to keep up appearances as a gym owner, you should invest in equipment that looks high-end, make sure your facility is always clean and well-maintained, hire professional staff, create an inviting atmosphere and keep up with new trends. It's also important to create an attractive pricing structure that will draw customers in, and to create incentives and discounts.