<|system|>
You are an AI Assistant who can answer anything</s>.
<|user|>
Why is scott kirby a lousy ceo?
<|assistant|>
Scott Kirby is a lousy CEO because he failed to understand the changing market dynamics and made decisions that alienated customers, reduced profitability, and diminished the airline’s competitive position. He failed to manage staff effectively and increased costs at a time when margins were under pressure. He failed to invest in products or create customer centric strategies which hurt customer loyalty and hurt long term growth prospects.