with a flavorful taste, clean meaning the naturalness in the way the product was produced and transported and fair, meaning adequate pricing and treatment for both the consumers and producers. National movements United States In 2008, Slow Food USA hosted its largest gathering to date dubbed Slow Food Nation in San Francisco. The event reconvened in 2017 as Slow Food Nations, the stateside equivalent to Terra Madre Salone del Gusto, and was held in Denver, Colorado. The event is scheduled to continue in 2018. , Slow Food USA has a membership of roughly 12,000, down from over 30,000 in 2008. In 2011, the organization was forced to make a series of staff layoffs and reductions and had faced a significant reduction in their income from wealthy supporters. This was partly attributed to the economic recession, but also to disagreements within the movement and a loss of several key personalities. Slow Food USA currently has 200 chapters, down from 225 chapters in 2011. These are locally based and governed 501(c)3 non-profit organizations that hold events and education outreach programs that benefit their communities while carrying out the message of the slow food movement and advancing the local environmental movement. The movement also encourages the creation of urban gardens. Beyond the chapters established within the cities in the United States, a number of universities are becoming recognised by Slow Food USA, including the University of Wisconsin at Madison. Slow Food-University of Wisconsin has five projects that are dedicated to the movement's efforts, including a Family Dinner Night, weekly café, and a Farm to University scheme. From then, 46 Slow Food chapters have been established on campuses of higher education. Notable members include Alice Waters, Eric Schlosser, Michael Pollan and Fabrizio Facchini. The executive director is Richard McCarthy. In October 2014, the organization formed an initial 15-month partnership with fast-food chain Chipotle Mexican Grill, which had the company funding $500,000 toward Slow Food USA's National School Garden Program; 100 school gardens in different cities across the US would be funded in an effort to teach children where food comes from and how food is grown. United Kingdom Slow Food UK works to raise strategic awareness about sustainability and social justice issues surrounding food and farming in Britain. In 2014, Slow Food UK devolved into Slow Food England, Slow Food Scotland, Slow Food Cymru, and Slow Food Northern Ireland. Slow Food UK as an entity provides administrative support to those nations and local groups, and the Slow Food UK Board is now made up of directors from the nations (Shane Holland, Chair & Director for England; John Cooke, Director for Scotland; Illtud Dunsford, Director for Wales; and Paula McIntyre, Director for Slow Food Northern Ireland. The numerous local groups are led by Slow Food members, who take significant grassroots action in their local communities. The many notable Slow Food UK members and supporters include Raymond Blanc and Jamie Oliver. Some of the local groups are very large, such as Slow Food London, and run programmes such as the Slow Food Global Schools Twinning Programme, which are more akin to the work of a national office. Slow Food London is also the major campaigning Slow Food body within the UK, responding to every local, national, and European consultation on food, fisheries, and agriculture, and has even been a co-signatory in judicial review against the UK government in regards to food and farming, retaining a leading firm of solicitors pro bono on an ongoing basis. Besides running national education programmes, such as Slow Food Kids, and Slow Food on Campus, Slow Food UK National Office co-ordinates