shortlisted for the Popjustice £20 Music Prize. Chart performance In November 2012, "DNA" debuted at number three on the UK Singles Chart with first-week sales of 72,044 copies, becoming Little Mix's third consecutive top-three single in the UK. It fell to number 12 the following week, selling 38,386 copies, and spent a total of 13 weeks on the chart. The song was certified gold by the British Phonographic Industry (BPI), and has sold over 412,000 units in the UK, according to the Official Charts Company. Elsewhere, "DNA" entered the Irish Singles Chart at number eight, making it the group's third consecutive top-ten single in Ireland. It also reached number 10 on Hungary's Single Top 40 chart published by Magyar Hanglemezkiadók Szövetsége (MAHASZ). In Australia, the song peaked at number 48 and was certified gold by the Australian Recording Industry Association (ARIA) for sales of 35,000 copies. Following the album's Columbia Records release in the US in June 2013, "DNA" charted at number 14 on the US Bubbling Under Hot 100. Music video Development and release The music video for "DNA" was directed by Sarah Chatfield and produced by Tiernan Hanby. It was filmed on 12 September 2012 at British production company Blink's Colonel Blimp location in London and uses chroma keying and post-production. The video was inspired by the comic books Sin City and Watchmen; Chatfield viewed the video as "an unrelenting torrent of bold imagery and epic performances". She worked with visual effects artist Pete Young, her frequent collaborator, to develop the look she wanted for "DNA". Little Mix's driving scenes were filmed in front of a green screen. The video's rooftop scene was developed using a matte painting by Johan Gay; the painting was separated into different layer depths then composited into the scene using the visual effects software Flame's 3D tracker. 3D modelling artist Greg McKneally developed computer-generated backgrounds, police cars and helicopters that were composited with reflections and light effects. Thirlwall said, "we took the theme of the song, the whole love and obsession thing, and just took it to an extreme". The group released a teaser trailer daily during a four-day countdown to the music video's Vevo premiere on 19 October 2012. A making of video was released on 29 October 2012. Synopsis and reception The music video is in monochrome and red; it depicts Little Mix as female assassins who kidnap a man named Ryan. The video starts with a music box playing. During the first verse, Edwards, accompanied by a bound and gagged Ryan, travels at a high speed in a vintage car. In the next scene, Thirlwall balances on a ledge outside Ryan's bedroom window. All four group members perform a dance routine in black outfits with ammunition belts on a rooftop for the chorus. During the second verse, Nelson speeds in a convertible car while being chased by police. In the next segment, Pinnock is shown masterminding the group's kidnapping plan in a secret room filled with maps and clippings about Ryan that are intercut throughout the video. In the final scene, Ryan is tied to a chair in a warehouse; Little Mix stand in front of him and then walk away. Digital Spys Lewis Corner named it the eighth-best pop music video of 2012 and "one of the most diva-worthy videos from a girl group in years". Eve Barlow of NME said it "looks a little (exactly) like Sin City." Live performances Little Mix performed "DNA" live for the first time at BBC Radio 1's Teen Awards on 7 October 2012. On 11 November 2012, the group performed the song