Nintendo
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This article is about the Nintendo corporation. For the third-generation video game console from the company, see Nintendo Entertainment System.
Nintendo Co., Ltd.
Nintendo's current logo, in use since 2016
Headquarters in Kyoto
Native name
任天堂株式会社
Romanized name
Nintendō kabushikigaisha
Formerly called
Nintendo Karuta Co., Ltd.
The Nintendo Playing Card Co.
Type
Public
Traded as
TYO: 7974
Industry
Video game industry
Consumer electronics
Founded
23 September 1889; 128 years ago (1889-09-23)
Founder
Fusajiro Yamauchi
Headquarters
Kyoto, Japan
Area served
Worldwide
Key people
Tatsumi Kimishima
(President)
Shigeru Miyamoto
(Fellow)
Products
List of Nintendo consoles
Lists of Nintendo games
Production output
Hardware: 21.45 million
Software: 99.15 million
(2018)
Services
Nintendo Network
Nintendo eShop
Revenue
¥1.056 trillion[1] (2018)
Operating income
¥177.557 billion (2018)
Net income
¥139.590 billion (2018)
Total assets
¥1.634 trillion (2018)
Total equity
¥1.324 trillion (2018)
Number of employees
5,501[2] (2018)
Divisions
Entertainment Planning & Development
European Research & Development
Network Service Database
Platform Technology Development
Software Technology
Technology Development
Subsidiaries
1-UP Studio
Monolith Soft
Nd Cube
Retro Studios
iQue
Website
nintendo.com
Nintendo Co., Ltd.[a] is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Nintendo is one of the world's largest video game companies by market capitalization, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.[3] Founded on 23 September 1889 by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards.[4][5] By 1963, the company had tried several small niche businesses, such as cab services and love hotels.[6] Abandoning previous ventures in favor of toys in the 1960s, Nintendo then developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and Japan's third most-valuable company with a market value of over $85 billion.[7] From 1992 until 2016, Nintendo was also the majority shareholder for the Seattle Mariners of Major League Baseball.
Contents
[hide]
1 History
1.1 1889–1956: As a card company
1.2 1956–1974: New ventures
1.3 1974–1978: Early electronic era
1.4 1979–2003: Success with video games
1.5 2004–2011: Nintendo DS and Wii
1.6 2011–2015: Nintendo 3DS and Wii U
1.7 2015–present: Mobile and Nintendo Switch
2 Products
2.1 Home consoles
2.1.1 Color TV-Game
2.1.2 Nintendo Entertainment System
2.1.3 Super Nintendo Entertainment System
2.1.4 Nintendo 64
2.1.5 GameCube
2.1.6 Wii
2.1.7 Wii U
2.1.8 Nintendo Switch
2.2 Handheld consoles
2.2.1 Game & Watch
2.2.2 Game Boy
2.2.3 Nintendo DS
2.2.4 Nintendo 3DS
3 Company structure
3.1 Marketing
3.2 Board of directors
3.2.1 Representative Directors
3.2.2 Directors
3.2.3 Outside Directors
3.3 Executive officers
3.3.1 Senior Executive Officers
3.3.2 Executive Officers
3.4 Divisions
3.4.1 Entertainment Planning & Development (EPD)
3.4.2 Platform Technology Development (PTD)
3.4.3 Business Development (NBD)
3.4.4 International divisions
3.4.4.1 Nintendo Co., Ltd.
3.4.4.2 Nintendo of America
3.4.4.3 Nintendo of Europe
3.4.4.4 Nintendo Australia
3.4.4.5 iQue
3.4.4.6 Nintendo of Korea
3.5 Subsidiaries
3.6 Logos
4 Policy
4.1 Content guidelines
4.2 License guidelines
4.3 Emulation
4.4 Seal of Quality
4.4.1 NTSC regions
4.4.2 PAL regions
4.5 Charitable projects
4.6 Environmental record
5 Trademark
6 See also
7 Notes
8 References
9 Bibliography
10 Further reading
11 External links
History
Main article: History of Nintendo
1889–1956: As a card company
Nintendo's original headquarters in the Kyoto Prefecture in 1889
Nintendo was founded as a playing card company by Fusajiro Yamauchi on 23 September 1889.[8] Based in Kyoto, the business produced and marketed Hanafuda cards. The handmade cards soon became popular, and Yamauchi hired assistants to mass-produce cards to satisfy demand.[9] In 1949, the company adopted the name Nintendo Karuta Co., Ltd.[b], doing business as The Nintendo Playing Card Co. outside Japan. Nintendo continues to manufacture playing cards in Japan[10] and organizes its own contract bridge tournament called the "Nintendo Cup".[11] The word Nintendo can be translated as "leave luck to heaven", or alternatively as "the temple of free hanafuda".[12][13]
1956–1974: New ventures
Former headquarters plate, from when Nintendo was solely a playing card company
In 1956, Hiroshi Yamauchi, grandson of Fusajiro Yamauchi, visited the U.S. to talk with the United States Playing Card Company, the dominant playing card manufacturer there. He found that the biggest playing card company in the world was using only a small office. Yamauchi's realization that the playing card business had limited potential was a turning point. He then acquired the license to use Disney characters on playing cards to drive sales.
In 1963, Yamauchi renamed Nintendo Playing Card Co. Ltd. to Nintendo Co., Ltd.[14] The company then began to experiment in other areas of business using newly injected capital during the period of time between 1963 and 1968. Nintendo set up a taxi company called Daiya. This business was initially successful. However, Nintendo was forced to sell it because problems with the labour unions were making it too expensive to run the service. It also set up a love hotel chain, a TV network, a food company (selling instant rice) and several other ventures.[15] All of these ventures eventually failed, and after the 1964 Tokyo Olympics, playing card sales dropped, and Nintendo's stock price plummeted to its lowest recorded level of ¥60.[16][17]
In 1966, Nintendo moved into the Japanese toy industry with the Ultra Hand, an extendable arm developed by its maintenance engineer Gunpei Yokoi in his free time. Yokoi was moved from maintenance to the new "Nintendo Games" department as a product developer. Nintendo continued to produce popular toys, including the Ultra Machine, Love Tester and the Kousenjuu series of light gun games.[citation needed] Despite some successful products, Nintendo struggled to meet the fast development and manufacturing turnaround required in the toy market, and fell behind the well-established companies such as Bandai and Tomy.[9] In 1973, its focus shifted to family entertainment venues with the Laser Clay Shooting System, using the same light gun technology used in Nintendo's Kousenjuu series of toys, and set up in abandoned bowling alleys. Following some success, Nintendo developed several more light gun machines (such as the light gun shooter game Wild Gunman) for the emerging arcade scene. While the Laser Clay Shooting System ranges had to be shut down following excessive costs, Nintendo had found a new market.
1974–1978: Early electronic era
The Color TV-Game was Nintendo's first foray into video gaming, which would become its main business.
Nintendo's first venture into the video gaming industry was securing rights to distribute the Magnavox Odyssey video game console in Japan in 1974. Nintendo began to produce its own hardware in 1977, with the Color TV-Game home video game consoles. Four versions of these consoles were produced, each including variations of a single game (for example, Color TV Game 6 featured six versions of Light Tennis).
A student product developer named Shigeru Miyamoto was hired by Nintendo at this time.[18] He worked for Yokoi, and one of his first tasks was to design the casing for several of the Color TV-Game consoles. Miyamoto went on to create, direct and produce some of Nintendo's most famous video games and become one of the most recognizable figures in the video game industry.[18]
In 1975, Nintendo moved into the video arcade game industry with EVR Race, designed by their first game designer, Genyo Takeda,[19] and several more games followed. Nintendo had some small success with this venture, but the release of Donkey Kong in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically. The success of the game and many licensing opportunities (such as ports on the Atari 2600, Intellivision and ColecoVision) gave Nintendo a huge boost in profit and in addition, the game also introduced an early iteration of Mario, then known in Japan as Jumpman, the eventual company mascot.
1979–2003: Success with video games
Main articles: Game & Watch, NES, Game Boy, SNES, Nintendo 64, and Game Boy Advance SP
The Game & Watch series was Nintendo's first worldwide success in video game consoles
In 1979, Gunpei Yokoi conceived the idea of a handheld video game, while observing a fellow bullet train commuter who passed the time by interacting idly with a portable LCD calculator, which gave birth to Game & Watch.[20] In 1980, Nintendo launched Game & Watch—a handheld video game series developed by Yokoi. These systems do not contain interchangeable cartridges and thus the hardware was tied to the game. The first Game & Watch game, Ball, was distributed worldwide. The modern "cross" D-pad design was developed in 1982, by Yokoi for a Donkey Kong version. Proven to be popular, the design was patented by Nintendo. It later earned a Technology & Engineering Emmy Award.[21][22]
In 1983, Nintendo launched the Family Computer (colloquialized as "Famicom") home video game console in Japan, alongside ports of its most popular arcade games. In 1985, a cosmetically reworked version of the system known outside Japan as the Nintendo Entertainment System or NES, launched in North America. The practice of bundling the system along with select games helped to make Super Mario Bros. one of the best-selling video games in history.[23]
In 1988, Gunpei Yokoi and his team at Nintendo R&D1 conceived the new Game Boy handheld system, with the purpose of merging the two very successful ideas of the Game & Watch's portability along with the NES's cartridge interchangeability. Nintendo released the Game Boy in Japan on 21 April 1989, and in North America on 31 July 1989. Nintendo of America president Minoru Arakawa managed a deal to bundle the popular third party game Tetris along with the Game Boy, and the pair launched as an instant success.
In 1989, Nintendo announced plans to release the successor to the Famicom, the Super Famicom. Based on a 16-bit processor, Nintendo boasted significantly superior hardware specifications of graphics, sound, and game speed over the original 8-bit Famicom. The system was also said to have backwards compatibility with Famicom games, though this feature was ultimately cut upon release. The Super Famicom was finally released relatively late to the market in Japan on 21 November 1990, and released as the Super Nintendo Entertainment System (officially abbreviated the Super NES or SNES and commonly shortened to Super Nintendo) in North America on 23 August 1991 and in Europe in 1992. Its main rival was the 16-bit Mega Drive, known in North America as Genesis, which had been advertised aggressively against the nascent 8-bit NES. A console war between Sega and Nintendo ensued during the early 1990s.[24] From 1990 to 1992, Nintendo opened World of Nintendo shops in the United States where consumers could test and buy Nintendo products.
In August 1993, Nintendo announced the SNES's successor, code-named Project Reality. Featuring 64-bit graphics, the new system was developed as a joint venture between Nintendo and North-American-based technology company Silicon Graphics. The system was announced to be released by the end of 1995, but was subsequently delayed. Meanwhile, Nintendo continued the Nintendo Entertainment System family with the release of the NES-101, a smaller redesign of the original NES. Nintendo also announced a CD drive peripheral called the Super NES CD-ROM Adapter, which was co-developed first by Sony with the name "Play Station" and then by Philips. Bearing prototypes and joint announcements at the Consumer Electronics Show, it was on track for a 1994 release, but was controversially cancelled.
During 1995, Nintendo announced that it had sold one billion game cartridges worldwide,[25][26] ten percent of those being from the Mario franchise.[citation needed] Nintendo deemed 1994 the "Year of the Cartridge". To further their support for cartridges, Nintendo announced that Project Reality, which had now been renamed the Ultra 64, would not use a CD format as expected, but would rather use cartridges as its primary media format. Nintendo IRD general manager Genyo Takeda was impressed by video game development company Rare's progress with real-time 3D graphics technology, using state of the art Silicon Graphics workstations. As a result, Nintendo bought a 25% stake in the company, eventually expanding to 49%, and offered their catalogue of characters to create a CGI game around, making Rare Nintendo's first western-based second-party developer.[27] Their first game as partners with Nintendo was Donkey Kong Country. The game was a critical success and sold over eight million copies worldwide, making it the second best-selling game in the SNES library.[27] In September 1994, Nintendo, along with six other video game giants including Sega, Electronic Arts, Atari, Acclaim, Philips, and 3DO approached the United States Senate and demanded a ratings system for video games to be enforced, which prompted the decision to create the Entertainment Software Rating Board.
Aiming to produce an affordable virtual reality console, Nintendo released the Virtual Boy in 1995, designed by Gunpei Yokoi. The console consists of a head-mounted semi-portable system with one red-colored screen for each of the user's eyes, featuring stereoscopic graphics. Games are viewed through a binocular eyepiece and controlled using an affixed gamepad. Critics were generally disappointed with the quality of the games and the red-colored graphics, and complained of gameplay-induced headaches.[28] The system sold poorly and was quietly discontinued.[29] Amid the system's failure, Yokoi retired from Nintendo.[30] During the same year, Nintendo launched the Satellaview in Japan, a peripheral for the Super Famicom. The accessory allowed users to play video games via broadcast for a set period of time. Various games were made exclusively for the platform, as well as various remakes.
In 1996, Nintendo released the Ultra 64 as the Nintendo 64 in Japan and North America. The console was later released in Europe and Australia in 1997. The Nintendo 64 continued what had become a Nintendo tradition of hardware design which is focused less on high performance specifications than on design innovations intended to inspire game development.[31] With its market shares slipping to the Sega Saturn and partner-turned-rival Sony PlayStation, Nintendo revitalized its brand by launching a $185 million marketing campaign centered around the "Play it Loud" slogan.[32] During the same year, Nintendo also released the Game Boy Pocket in Japan, a smaller version of the Game Boy that generated more sales for the platform. On 4 October 1997, famed Nintendo developer Gunpei Yokoi died in a car crash. In 1997, Nintendo released the SNS-101 (called Super Famicom Jr. in Japan), a smaller redesigned version of the Super Nintendo Entertainment System.
In 1998, the successor to the Game Boy, the Game Boy Color, was released. The system had improved technical specifications allowing it to run games made specifically for the system as well as games released for the Game Boy, albeit with added color. The Game Boy Camera and Printer were also released as accessories. In October 1998, Retro Studios was founded as an alliance between Nintendo and former Iguana Entertainment founder Jeff Spangenberg. Nintendo saw an opportunity for the new studio to create games for the upcoming GameCube targeting an older demographic, in the same vein as Iguana Entertainment's successful Turok series for the Nintendo 64.[33]
In 2001, just three years later, Nintendo introduced the redesigned Game Boy Advance. The same year, Nintendo also released the GameCube to lukewarm sales, and it ultimately failed to regain the market share lost by the Nintendo 64. When Yamauchi, the company's president since 1949, retired on 24 May 2002,[34][35] Satoru Iwata succeeded as Nintendo's fourth president, becoming the first Nintendo president who was unrelated to the Yamauchi family through blood or marriage since its founding in 1889.[36][37]
In 2003, Nintendo released the Game Boy Advance SP, a redesign of the Game Boy Advance that featured a clamshell design that would later be used in Nintendo's DS and 3DS handheld video game systems.
2004–2011: Nintendo DS and Wii
Main articles: Nintendo DS and Wii
In 2004, Nintendo released the Nintendo DS, its fourth major handheld system. The DS is a dual screened handheld featuring touch screen capabilities, which respond to either a stylus or the touch of a finger. Former Nintendo president and now chairman Hiroshi Yamauchi was translated by GameScience as explaining, "If we can increase the scope of the industry, we can re-energise the global market and lift Japan out of depression – that is Nintendo's mission." Regarding lukewarm GameCube sales which had yielded the company's first reported operating loss in over 100 years, Yamauchi continued: "The DS represents a critical moment for Nintendo's success over the next two years. If it succeeds, we rise to the heavens, if it fails, we sink into hell."[38][39][40] Thanks to games such as Nintendogs and Mario Kart DS, the DS became a success. In 2005, Nintendo released the Game Boy Micro in North America, a redesign of the Game Boy Advance. The last system in the Game Boy line, it was also the smallest Game Boy, and the least successful. In the middle of 2005, Nintendo opened the Nintendo World Store in New York City, which would sell Nintendo games, present a museum of Nintendo history, and host public parties such as for product launches. The store was renovated and renamed as Nintendo New York in 2016.
The Wii Remote, along with the Wii, was said to be revolutionary because of its motion detection capabilities
In the first half of 2006, Nintendo released the Nintendo DS Lite, a version of the original Nintendo DS with lighter weight, brighter screen, and better battery life. In addition to this streamlined design, its prolific subset of casual games appealed to the masses, such as the Brain Age series. Meanwhile, New Super Mario Bros. provided a substantial addition to the Mario series when it was launched to the top of sales charts. The successful direction of the Nintendo DS had a big influence on Nintendo's next home console (including the common Nintendo Wi-Fi Connection),[41] which had been codenamed "Revolution" and was now renamed to "Wii".[citation needed] In August 2006, Nintendo published ES, a now-dormant, open source research operating system project designed around web application integration but for no specific purpose.[42][43]
In the latter half of 2006, Nintendo released the Wii as the backward-compatible successor to the GameCube. Based upon intricate Wii Remote motion controls and a balance board, the Wii inspired several new game franchises, some targeted at entirely new market segments of casual and fitness gaming. At more than 100 million units, the Wii is the best selling console of the seventh generation, regaining the market share lost during the tenures of the Nintendo 64 and the GameCube.
On 1 May 2007, Nintendo acquired an 80% stake on video game development company Monolith Soft, previously owned by Bandai Namco. Monolith Soft is best known for developing role-playing games such as the Xenosaga and Baten Kaitos series.[44]
During the holiday season of 2008, Nintendo followed up the success of the DS with the release of the Nintendo DSi in Japan. The system features a more powerful CPU and more RAM, two cameras, one facing towards the player and one facing outwards, and had an online distribution store called DSiWare. The DSi was later released worldwide during 2009. In the latter half of 2009, Nintendo released the Nintendo DSi XL in Japan, a larger version of the DSi. This updated system was later released worldwide in 2010.
2011–2015: Nintendo 3DS and Wii U
Main articles: Nintendo 3DS and Wii U
Nintendo 3DS
In 2011, Nintendo released the Nintendo 3DS, based upon a glasses-free stereoscopic 3D display. In February 2012, Nintendo acquired Mobiclip, a France-based research and development company specialized in highly optimized software technologies such as video compression. The company's name was later changed to Nintendo European Research & Development.[45] During the fourth quarter of 2012, Nintendo released the Wii U. It sold slower than expected,[46] despite being the first eighth generation console. By September 2013, however, sales had rebounded.[clarification needed] Intending to broaden the 3DS market, Nintendo released 2013's cost-reduced Nintendo 2DS. The 2DS is compatible with but lacks the 3DS's more expensive but cosmetic autostereoscopic 3D feature. Nintendo also released the Wii Mini, a cheaper and non-networked redesign of the Wii.
On 25 September 2013, Nintendo announced it had purchased a 28% stake in a Panasonic spin-off company called PUX Corporation. The company specializes in face and voice recognition technology, with which Nintendo intends to improve the usability of future game systems. Nintendo has also worked with this company in the past to create character recognition software for a Nintendo DS touchscreen.[47] After announcing a 30% dive in profits for the April to December 2013 period, president Satoru Iwata announced he would take a 50% pay-cut, with other executives seeing reductions by 20%–30%.[48]
In January 2015, Nintendo announced its exit from the Brazilian market after four years of distributing products in the country. Nintendo cited high import duties and lack of local manufacturing operation as reasons for leaving. Nintendo continues its partnership with Juegos de Video Latinoamérica to distribute products to the rest of Latin America.[49]
On 11 July 2015, Iwata died from a bile duct tumor at the age of 55. Following his death, representative directors Genyo Takeda and Shigeru Miyamoto jointly led the company on an interim basis until the appointment of Tatsumi Kimishima as Iwata's successor on 16 September 2015.[50] In addition to Kimishima's appointment, the company's management organization was also restructured—Miyamoto was named "Creative Fellow" and Takeda was named "Technology Fellow".[51]
2015–present: Mobile and Nintendo Switch
Main articles: Nintendo mobile games and Nintendo Switch
Takashi Tezuka, Shigeru Miyamoto, and Koji Kondo in 2015
On 17 March 2015, Nintendo announced a partnership with Japanese mobile developer DeNA to produce games for smart devices.[52][53] The first of these, Miitomo, was released in March 2016.[54]
On the same day, Nintendo announced a new "dedicated games platform with a brand new concept" with the codename "NX" that would be further revealed in 2016.[53][55] Reggie Fils-Aimé, president of Nintendo of America, referred to NX as "our next home console" in a June 2015 interview with The Wall Street Journal.[56] In a later article from October 2015, The Wall Street Journal relayed speculation from unnamed inside sources that the NX was intended to feature "industry leading" hardware specifications and be usable as both a home and portable console. It was also reported that Nintendo had begun distributing software development kits (SDKs) for it to third-party developers, with the unnamed source further speculating that these moves suggested that the company was on track to introduce it as early as 2016.[57] At an investor's meeting on 27 April 2016, Nintendo announced that the NX would be released worldwide in March 2017.[58] In an interview with Asahi Shimbun in May 2016, Kimishima stated that the NX was a new concept that would not succeed the 3DS or Wii U product lines.[59] At a shareholders' meeting following E3 2016, Shigeru Miyamoto stated that the company chose not to present the NX during the conference due to concerns that competitors could copy from it if they revealed it too soon.[60] The same day, Kimishima also revealed during a Q&A session with investors that they were also researching virtual reality.[61]
In May 2015, Universal Parks & Resorts announced that it was partnering with Nintendo to create attractions at Universal theme parks based upon Nintendo properties.[62] In May 2016, Nintendo also expressed a desire to enter the animated film market.[63] In November 2016, it was stated that the area to be created at Universal theme parks is known as Super Nintendo World, which will be completed by 2020 at Universal Studios Japan in time of the 2020 Tokyo Olympics, whereas Universal Orlando Resort and Universal Studios Hollywood will get the themed area in an unspecified date after the Japanese version.[64]
In July 2016, the company announced it was bringing back the NES in the form of the NES Classic Edition (called Nintendo Classic Mini in Europe). The plug-and-play console will support HDMI, two-player modes, and have a controller similar to the original NES controller. The controller would be able to connect to a Wii Remote for use with Wii and Wii U Virtual Console games. The NES Classic Edition came with 30 games pre-installed, including Final Fantasy, Kid Icarus, The Legend of Zelda, Zelda II: The Adventure of Link, and Dr. Mario, among others. It was released in November 2016. Additional controllers were also available.[65]
The July 2016 release of the Pokémon Go mobile app by Niantic caused shares in Nintendo to double, due to investor misunderstanding that the software was the property of Nintendo. Later that month, Nintendo released a statement clarifying its relation with Niantic, Nintendo stated it owned 32% of Pokémon intellectual property owner The Pokémon Company, and though it would receive some licensing and other revenues from the game it expected the impact on Nintendo's total income to be limited. As a result of the statement Nintendo's share price fell substantially, losing 17% in one day of trading.[66][67] After a reduction in shareprice from the Pokémon Go peak, the company was still valued at over 100 times its net income, a price–earnings ratio greatly exceeding the average on the Nikkei 225.[68] Analysts speaking to Bloomberg L.P. and the Financial Times both commented on the potential future value of Nintendo's IP if transferred to the mobile phone game business.[68][69]
In August 2016, Nintendo of America sold 90% of its controlling stake (55%) in the Seattle Mariners to a group of investors led by mobile phone businessman John Stanton for $640 million.[70][71]
After the announcement of the mobile game Super Mario Run in September 2016, Nintendo's stock soared to just under its recent high point after the release and success of Pokémon Go earlier in the year, something noted by journalists as even more significant than Pokémon Go, as Super Mario Run was developed in-house by Nintendo, which was not the case with Pokémon Go.[72] In a December 2016 interview prior to the release of Super Mario Run, Miyamoto explained that the company believed that with some of their game franchises, "the longer you continue to make a series, the more complex the gameplay becomes, and the harder it becomes for new players to be able to get into the series", and that the company sees mobile games with simplified controls, such as Super Mario Run, not only allows them to "make a game that the broadest audience of people could play", but to also reintroduce these properties to newer audiences and draw them to their consoles.[73]
On 20 October 2016, Nintendo released a preview trailer about the NX, revealing the official name to be the Nintendo Switch.[74] According to Fils-Aimé, the console gave game developers new abilities to bring their creative concepts to life by opening up the concept of gaming without limits.[75] In December 2016, Nintendo released Super Mario Run for iOS devices, with the game surpassing over 50 million downloads within a week of its release. Kimishima stated that Nintendo would release a couple of mobile games each year from then on.[76]
In September 2017, Nintendo announced a partnership with the Chinese gaming company Tencent to publish a global version of their commercially successful mobile game, Honor of Kings, for the Nintendo Switch. The announcement lead some to believe that Nintendo could soon have a bigger footprint in China, a region where the Switch is not sold and is largely dominated by Tencent.[77] In November 2017, it was reported that Nintendo would be teaming up with Illumination Entertainment, an animation division of Universal Pictures best known for the Despicable Me franchise, to make an animated Mario film.[78][79][80] In April 2018, Nintendo announced that Kimishima would be stepping down as company president that June, with Shuntaro Furukawa, managing executive officer and outside director of The Pokémon Company, succeeding him; pending approval from shareholders.[81]
Products
Home consoles
Color TV-Game
Main article: Color TV-Game
Released in 1977, Japan's highest selling first generation console is Nintendo's Color TV Game, with 3 million units sold.[82]
Nintendo Entertainment System
Main articles: Nintendo Entertainment System and NES Classic Edition
The Nintendo Entertainment System, Nintendo's first major success in the home console market
The Nintendo Entertainment System (abbreviated as NES) is an 8-bit video game console, which released in North America in 1985, and in Europe throughout 1986 and 1987. The console was initially released in Japan as the Family Computer (abbreviated as Famicom) in 1983. The best-selling gaming console of its time,[83] the NES helped revitalize the US video game industry following the video game crash of 1983.[84] With the NES, Nintendo introduced a now-standard business model of licensing third-party developers, authorizing them to produce and distribute games for Nintendo's platform.[85] The NES was bundled with Super Mario Bros., one of the best-selling video games of all time, and received ports of Nintendo's most popular arcade games.[23]
Nintendo also produced a limited run of the NES Classic Edition in 2016. The NES Classic System was a dedicated console modeled after an NES with 30 built-in classic first- and third-party games from the NES library. By the end of its production in April 2017, Nintendo shipped 2.3 million units.
Super Nintendo Entertainment System
Main articles: Super Nintendo Entertainment System and Super NES Classic Edition
The Super Nintendo Entertainment System, the successor to the Nintendo Entertainment System
The Super Nintendo Entertainment System (abbreviated as the Super NES or SNES) is a 16-bit video game console, which was released in North America in 1991, and in Europe in 1992. The console was initially released in Japan in 1990 as the Super Famicom, officially adopting the colloquially abbreviated name of its predecessor. The console introduced advanced graphics and sound capabilities compared with other consoles at the time. Soon, the development of a variety of enhancement chips which were integrated onto each new game cartridge's circuit boards, progressed the SNES's competitive edge. While even crude three-dimensional graphics had previously rarely been seen on home consoles,[86] the Super NES's enhancement chips suddenly enabled a new caliber of games containing increasingly sophisticated faux 3D effects as seen in 1991's Pilotwings and 1992's Super Mario Kart. Argonaut Games developed the Super FX chip in order to replicate 3D graphics from their earlier Atari ST and Amiga Starglider series on the Super NES (more specifically, Starglider 2),[87] starting with Star Fox in 1993. The SNES is the best-selling console of the 16-bit era although having experienced a relatively late start and fierce competition from Sega's Mega Drive/Genesis console.
Nintendo also plans to release a limited run of the Super NES Classic Edition in September 2017 through the end of the year. Like the NES Classic Edition, the Super NES Classic Edition is a dedicated console with 21 built-in games from its library, including the never-before-released Starfox 2.
Nintendo 64
Main article: Nintendo 64
The Nintendo 64, named for its 64-bit graphics, was Nintendo's first home console to feature 3D computer graphics
The Nintendo 64 was released in 1996, featuring 3D polygon model rendering capabilities and built-in multiplayer for up to four players. The system's controller introduced the analog stick and later introduced the Rumble Pak, an accessory for the controller that produces force feedback with compatible games. Both are the first such features to have come to market for home console gaming and eventually became the de facto industry standard.[88] Announced in 1995, prior to the console's 1996 launch, the 64DD ("DD" standing for "Disk Drive") was designed to enable the development of new genre of video games[89] by way of 64 MB writable magnetic disks, video editing, and Internet connectivity. Eventually released only in Japan in 1999, the 64DD peripheral's commercial failure there resulted in only nine games being released and precluded further worldwide release.
GameCube
Main article: GameCube
The GameCube was Nintendo's first home console to use optical discs as a primary storage medium
The GameCube (officially called Nintendo GameCube, abbreviated NGC in Japan and GCN in North America) was released in 2001, in Japan and North America, and in 2002 worldwide. The sixth-generation console is the successor to the Nintendo 64 and competed with Sony's PlayStation 2, Microsoft's Xbox, and Sega's Dreamcast. The GameCube is the first Nintendo console to use optical discs as its primary storage medium.[90] The discs are similar to the miniDVD format, but the system was not designed to play standard DVDs or audio CDs. Nintendo introduced a variety of connectivity options for the GameCube. The GameCube's game library has sparse support for Internet gaming, a feature that requires the use of the aftermarket Nintendo GameCube Broadband Adapter and Modem Adapter. The GameCube supports connectivity to the Game Boy Advance, allowing players to access exclusive in-game features using the handheld as a second screen and controller.
Wii
Main article: Wii
The Wii, Nintendo's best selling home video game console and first to use motion controls
The Wii was released during the holiday season of 2006 worldwide. The system features the Wii Remote controller, which can be used as a handheld pointing device and which detects movement in three dimensions. Another notable feature of the console is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode.[91] It also features a game download service, called "Virtual Console", which features emulated games from past systems. Since its release, the Wii has spawned many peripheral devices, including the Wii Balance Board and Motion Plus, and has had several hardware revisions. The Wii Family Edition variant is identical to the original model, but is designed to sit horizontally and removes the GameCube compatibility. The Wii Mini is a smaller, redesigned Wii which lacks GameCube compatibility, online connectivity, the SD card slot and Wi-Fi support, and has only one USB port unlike the previous models' two.[92][93] As of 31 March 2017[update], Nintendo reports sales of 101.63 million Wii hardware units and 914.28 million Wii software units worldwide, making it Nintendo's best-selling home video game console.[94]
Wii U
Main article: Wii U
The Wii U, the successor to the Wii
The Wii U, the successor to the Wii, was released during the holiday season of 2012 worldwide.[95][96] The Wii U is the first Nintendo console to support high-definition graphics. The Wii U's primary controller is the Wii U GamePad, which features an embedded touchscreen. Each game may be designed to use this touchscreen as supplemental to the main TV, or as the only screen for Off-TV Play. The system supports most Wii controllers and accessories, and the more classically shaped Wii U Pro Controller.[97] The system is backward compatible with Wii software and accessories; this mode also utilizes Wii-based controllers, and it optionally offers the GamePad as its primary Wii display and motion sensor bar. The console has various online services powered by Nintendo Network, including: the Nintendo eShop for online distribution of software and content; and Miiverse, a social network which can be variously integrated with games and applications. As of 31 March 2017, worldwide Wii U sales had totaled 12.80 million hardware units and 84.04 million software units.[94]
Nintendo Switch
Main article: Nintendo Switch
Nintendo's new hybrid console, the Switch.
On 17 March 2015, Nintendo announced a new "dedicated games platform with a brand new concept" with the codename "NX" that would be further revealed in 2016.[53][55] Reggie Fils-Aimé, president of Nintendo of America, referred to NX as "our next home console" in a June 2015 interview with The Wall Street Journal.[56] In a later article on 16 October 2015, The Wall Street Journal relayed speculation from unnamed inside sources that, although the NX hardware specifications were unknown, it may be intended to feature "industry leading" hardware specifications and include both a console and a mobile unit that could either be used with the console or taken on the road for separate use. It was also reported that Nintendo had begun distributing software development kits (SDKs) for NX to third-party developers, with the unnamed source further speculating that these moves "[suggest that] the company is on track to introduce [NX] as early as [2016]."[57] At an investor's meeting on 27 April 2016, Nintendo announced that the NX would be released worldwide in March 2017.[58] In an interview with Asahi Shimbun in May 2016, Kimishima referred to the NX as "neither the successor to the Wii U nor to the 3DS", as well as it being a "new way of playing games," but it would "slow Wii U sales" upon reveal and dissemination.[59] In June 2016, Miyamoto stated that the reason Nintendo had not released any information on the "NX" up until that point was because they were afraid of imitators, saying he and Nintendo thought other companies could copy "an idea that [they're] working on."[98][99] The same day, Kimishima revealed during a Q&A session with investors that they were also researching virtual reality.[61] On 19 October 2016, Nintendo announced they would release a trailer for the console the following day.[100] The next day, Nintendo unveiled the trailer that revealed the final name of the platform called Nintendo Switch.[101] As of 12 December 2017, worldwide Nintendo Switch sales had totaled 10 million hardware units.[102]
Handheld consoles
Game & Watch
Main article: Game & Watch
This section needs expansion. You can help by adding to it. (March 2014)
Game & Watch is a line of handheld electronic games produced by Nintendo from 1980 to 1991. Created by game designer Gunpei Yokoi, each Game & Watch features a single game to be played on an LCD screen in addition to a clock, an alarm, or both.[103] It was the earliest Nintendo product to garner major success.[104]
Game Boy
Main article: Game Boy line
The original Game Boy
After the success of the Game & Watch series, Yokoi developed the Game Boy handheld console, which was released in 1989. Eventually becoming the best-selling handheld of all time, the Game Boy remained dominant for more than a decade, seeing critically and commercially popular games such as Pokémon Yellow released as late as 1998 in Japan, 1999 in North America, and 2000 in Europe. Incremental updates of the Game Boy, including Game Boy Pocket, Game Boy Light and Game Boy Color, did little to change the original formula, though the latter introduced color graphics to the Game Boy line.
The first major update to its handheld line since 1989, Game Boy Advance features improved technical specifications similar to those of the SNES. The Game Boy Advance SP was the first revision to the GBA line and introduced screen lighting and a clam shell design, while later iteration, the Game Boy Micro, brought a smaller form factor.
Nintendo DS
Main articles: Nintendo DS and Nintendo DS line
The Nintendo DS Lite is the best-selling handheld console of all time
Although originally advertised as an alternative to the Game Boy Advance, the Nintendo DS replaced the Game Boy line after its initial release in 2004.[105] It was distinctive for its dual screens and a microphone, as well as a touch-sensitive lower screen. The Nintendo DS Lite brought a smaller form factor[106] while the Nintendo DSi features larger screens and two cameras,[107] and was followed by an even larger model, the Nintendo DSi XL, with a 90% bigger screen.[108]
Nintendo 3DS
Main articles: Nintendo 3DS and Nintendo 3DS family
Nintendo 3DS XL
Further expanding the Nintendo DS line, the Nintendo 3DS uses the process of autostereoscopy to produce a stereoscopic three-dimensional effect without glasses.[109] Released to major markets during 2011, the 3DS got off to a slow start, initially missing many key features that were promised before the system launched.[110] Partially as a result of slow sales, Nintendo stock declined in value. Subsequent price cuts and game releases helped to boost 3DS and 3DS software sales and to renew investor confidence in the company.[111] As of August 2013, the 3DS was the best selling console in the United States for four consecutive months.[112] The Nintendo 3DS XL was introduced in August 2012 and includes a 90% larger screen, a 4 GB SD card and extended battery life. In August 2013, Nintendo announced the cost-reduced Nintendo 2DS, a version of the 3DS without the 3D display. It has a slate-like design as opposed to the hinged, clamshell design of its predecessors.
A hardware revision, New Nintendo 3DS, was unveiled in August 2014. It is produced in a standard-sized model and a larger XL model; both models feature upgraded processors and additional RAM, an eye-tracking sensor to improve the stability of the autostereoscopic 3D image, colored face buttons, and near-field communication support for native use of Amiibo products. The standard-sized model also features slightly larger screens, and support for faceplate accessories.[113]
Company structure
Marketing
Main article: Nintendo marketing
Nintendo of America has engaged in several high-profile marketing campaigns to define and position its brand. One of its earliest and most enduring slogans was "Now you're playing with power!", used first to promote its Nintendo Entertainment System.[citation needed] It modified the slogan to include "SUPER power" for the Super Nintendo Entertainment System, and "PORTABLE power" for the Game Boy.[citation needed] Its 1994 "Play It Loud!" campaign played upon teenage rebellion and fostered an edgy reputation.[citation needed] During the Nintendo 64 era, the slogan was "Get N or get out."[citation needed] During the GameCube era, the "Who Are You?" suggested a link between the games and the players' identities.[citation needed] The company promoted its Nintendo DS handheld with the tagline "Touching is Good."[citation needed] For the Wii, they used the "Wii would like to play" slogan to promote the console with the people who tried the games including Super Mario Galaxy and Super Paper Mario. The Nintendo 3DS used the slogan "Take a look inside".[citation needed] The Wii U used the slogan "How U will play next."[citation needed] The Nintendo Switch uses the slogan "Switch and Play" in North America, and "Play anywhere, anytime, with anyone" in Europe.[citation needed]
Board of directors
Representative Directors
Tatsumi Kimishima, President
Shigeru Miyamoto, Creative Fellow
Directors
Shinya Takahashi, Managing Executive Officer, General Manager of Nintendo Entertainment Planning & Development
Shuntaro Furukawa, Managing Executive Officer, pending President
Ko Shiota, Senior Executive Officer
Outside Directors
Naoki Noguchi, Audit and Supervisory Committee Member
Naoki Mizutani, Audit and Supervisory Committee Member
Yoshimi Mitamura, Audit and Supervisory Committee Member
Katsuhiro Umeyama, Audit and Supervisory Committee Member
Executive officers
Senior Executive Officers
Shigeyuki Takahashi, General Manager of Finance Administration Division, Supervisor of General Affairs Division
Satoshi Yamato, General Manager of Marketing Division, In charge of Advertising Department
Susumu Tanaka, General Manager of Licensing Division
Hirokazu Shinshi, General Manager of Manufacturing Division
Executive Officers
Satoru Shibata, President of Nintendo of Europe
Reggie Fils-Aimé, President and COO of Nintendo of America
Divisions
Main article: List of divisions of Nintendo
Nintendo's internal research and development operations are divided into three main divisions: Nintendo Entertainment Planning & Development (or EPD), the main software development division of Nintendo, which focuses on video game and software development; Nintendo Platform Technology Development (or PTD), which focuses on home and handheld video game console hardware development; and Nintendo Business Development (or NBD), which focuses on refining business strategy and is responsible for overseeing the smart device arm of the business.
Entertainment Planning & Development (EPD)
The Nintendo Entertainment Planning & Development division is the primary software development division at Nintendo, formed as a merger between their former Entertainment Analysis & Development and Software Planning & Development divisions in 2015. Led by Shinya Takahashi, the division holds the largest concentration of staff at the company, housing more than 800 engineers and designers. The division is primarily located in the central Kyoto R&D building, where they are overseen by Katsuya Eguchi, and also has a studio in Tokyo overseen by Yoshiaki Koizumi.
Platform Technology Development (PTD)
The Nintendo Platform Technology Development division is a combination of Nintendo's former Integrated Research & Development (or IRD) and System Development (or SDD) divisions. Led by Ko Shiota, the division is responsible for designing hardware and developing Nintendo's operating systems, developer environment and internal network as well as maintenance of the Nintendo Network.
Business Development (NBD)
The Nintendo Business Development division was formed following Nintendo's foray into software development for smart devices such as mobile phones and tablets. They are responsible for refining Nintendo's business model for the dedicated video game system business, and for furthering Nintendo's venture into development for smart devices.
International divisions
The exterior of Nintendo's main headquarters in Kyoto, Japan
Nintendo of America headquarters in Redmond, Washington
Nintendo of Europe headquarters in Frankfurt, Germany
Nintendo's Tokyo office
Nintendo Co., Ltd.
Headquartered in Kyoto, Japan since the beginning, Nintendo Co., Ltd. oversees the organization's global operations and manages Japanese operations specifically. The company's two major subsidiaries, Nintendo of America and Nintendo of Europe, manage operations in North America and Europe respectively. Nintendo Co., Ltd.[114] moved from its original Kyoto location[c][where?] to a new office in Higashiyama-ku, Kyoto,;[d] in 2000, this became the research and development building when the head office relocated to its present[update] location in Minami-ku, Kyoto.[e][115]
Nintendo of America
Nintendo's North American subsidiary is based in Redmond, Washington. Originally, the American headquarters handled sales, marketing, and advertising. However, the office in Redwood City, California now directs those functions. The company maintains distribution centers in Atlanta (Nintendo Atlanta) and North Bend, Washington (Nintendo North Bend). The 380,000-square-foot (35,000 m2) Nintendo North Bend facility processes more than 20,000 orders a day to Nintendo customers, which include retail stores that sell Nintendo products in addition to consumers who shop Nintendo's web site.[116] Nintendo of America also operates two retail stores in the United States, Nintendo New York in Rockefeller Plaza, New York City, which is open to the public, and Nintendo Redmond, co-located at NOA headquarters in Redmond, Washington, which is open only to Nintendo employees and invited guests. Nintendo of America's Canadian branch,[117] Nintendo of Canada, Ltd., is based in Vancouver, British Columbia with a distribution center in Toronto, Ontario.[citation needed] Nintendo of America's localization team, dubbed Treehouse, is composed of around eighty staff, who are responsible for translating text from Japanese to English, creating videos and marketing plans, and ensuring that Nintendo's games release in a polished state.[118]
Nintendo of Europe
Nintendo's European subsidiary was established in June 1990,[119] based in Großostheim,[120] close to Frankfurt, Germany. The company handles operations in Europe and South Africa.[119] Nintendo of Europe's United Kingdom branch[121] handles operations in that country and in Ireland from its headquarters in Windsor, Berkshire. In June 2014, NOE initiated a reduction and consolidation process, yielding a combined 130 layoffs: the closing of its office and warehouse, and termination of all employment, in Großostheim; and the consolidation of all of those operations into, and terminating some employment at, its Frankfurt location.[122][123]
Nintendo Australia
Main article: Nintendo Australia
Nintendo's Australian subsidiary is based in Melbourne, Victoria. It handles the publishing, distribution, sales and marketing of Nintendo products in Australia, New Zealand, and Oceania (Cook Islands, Fiji, New Caledonia, Papua New Guinea, Samoa, and Vanuatu). It also manufactures some Wii games locally. Nintendo Australia is also a third-party distributor of some games from Rising Star Games, Bandai Namco Entertainment, Atlus, The Tetris Company, Sega, Koei Tecmo, and Capcom.
iQue
Main article: iQue
A Chinese joint venture between its founder, Wei Yen, and Nintendo, manufactures and distributes official Nintendo consoles and games for the mainland Chinese market, under the iQue brand. The product lineup for the Chinese market is considerably different from that for other markets. For example, Nintendo's only console in China is the iQue Player, a modified version of the Nintendo 64. The company has not released its more modern GameCube or Wii to the market, although a version of the Nintendo 3DS XL was released in 2012. As of 2013, it is a 100% Nintendo-owned subsidiary.[124][125]
Nintendo of Korea
Nintendo's South Korean subsidiary was established on 7 July 2006.[126] In March 2016, the subsidiary was heavily downsized due to a corporate restructuring after analyzing shifts in the current market, laying off 80% of its employees, leaving only ten people, including CEO Hiroyuki Fukuda. This did not affect any games scheduled for release in South Korea, and Nintendo continued operations there as usual.[127][128]
Subsidiaries
Although most of the Research & Development is being done in Japan, there are some R&D facilities in the United States and Europe that are focused on developing software and hardware technologies used in Nintendo products. Although they all are subsidiaries of Nintendo (and therefore first party), they are often referred to as external resources when being involved in joint development processes with Nintendo's internal developers by the Japanese personal involved. This can be seen in a variety of "Iwata asks..." interviews.[129] Nintendo Software Technology (NST) and Nintendo Technology Development (NTD) are located in Redmond, Washington, United States, while Nintendo European Research & Development (NERD) is located in Paris, France, and Nintendo Network Service Database (NSD) is located in Kyoto, Japan.
Most external first-party software development is done in Japan, since the only overseas subsidiary is Retro Studios in the United States. Although these studios are all subsidiaries of Nintendo, they are often referred to as external resources when being involved in joint development processes with Nintendo's internal developers by the Nintendo Entertainment Planning & Development (EPD) division. 1-UP Studio and Nd Cube are located in Tokyo, Japan, while Monolith Soft has one studio located in Tokyo and another in Kyoto. Retro Studios is located in Austin, Texas.
Nintendo also established The Pokémon Company alongside Creatures and Game Freak in order to effectively manage the Pokémon brand. Similarly, Warpstar Inc. was formed through a joint investment with HAL Laboratory, which was in charge of the Kirby: Right Back at Ya! animated series.
Logos
1889–1950
1950–1960
1960–1965
1965–1970
1967–1975
1968–1975
1970–1975
1972
1975–2006
2006–2016
2016–present
Policy
Content guidelines
For many years, Nintendo had a policy of strict content guidelines for video games published on its consoles. Although Nintendo allowed graphic violence in its video games released in Japan, nudity and sexuality were strictly prohibited. Former Nintendo president Hiroshi Yamauchi believed that if the company allowed the licensing of pornographic games, the company's image would be forever tarnished.[130] Nintendo of America went further in that games released for Nintendo consoles could not feature nudity, sexuality, profanity (including racism, sexism or slurs), blood, graphic or domestic violence, drugs, political messages or religious symbols (with the exception of widely unpracticed religions, such as the Greek Pantheon).[131] The Japanese parent company was concerned that it may be viewed as a "Japanese Invasion" by forcing Japanese community standards on North American and European children. Despite the strict guidelines, some exceptions have occurred: Bionic Commando (though swastikas were eliminated in the US version), Smash TV and Golgo 13: Top Secret Episode contained human violence, the latter also containing implied sexuality and tobacco use; River City Ransom and Taboo: The Sixth Sense contained nudity, and the latter also contained religious images, as did Castlevania II and III.
A known side effect of this policy was the Genesis version of Mortal Kombat selling over double the number of the Super NES version, mainly because Nintendo had forced publisher Acclaim to recolor the red blood to look like white sweat and replace some of the more gory graphics in its release of the game, making it less violent.[132] By contrast, Sega allowed blood and gore to remain in the Genesis version (though a code was required to unlock the gore). Nintendo allowed the Super NES version of Mortal Kombat II to ship uncensored the following year with a content warning on the packaging.[133]
In 1994 and 2003, when the ESRB and PEGI (respectively) video game ratings systems were introduced, Nintendo chose to abolish most of these policies in favor of consumers making their own choices about the content of the games they played. Today, changes to the content of games are done primarily by the game's developer or, occasionally, at the request of Nintendo. The only clear-set rule is that ESRB AO-rated games will not be licensed on Nintendo consoles in North America,[134] a practice which is also enforced by Sony and Microsoft, its two greatest competitors in the present market. Nintendo has since allowed several mature-content games to be published on its consoles, including: Perfect Dark, Conker's Bad Fur Day, Doom and Doom 64, BMX XXX, the Resident Evil series, Killer7, the Mortal Kombat series, Eternal Darkness: Sanity's Requiem, BloodRayne, Geist, Dementium: The Ward, Bayonetta 2, Devil's Third and Fatal Frame: Maiden of Black Water. Certain games have continued to be modified, however. For example, Konami was forced to remove all references to cigarettes in the 2000 Game Boy Color game Metal Gear Solid (although the previous NES version of Metal Gear and the subsequent GameCube game Metal Gear Solid: The Twin Snakes both included such references, as did Wii game MadWorld), and maiming and blood were removed from the Nintendo 64 port of Cruis'n USA.[135] Another example is in the Game Boy Advance game Mega Man Zero 3, in which one of the bosses, called Hellbat Schilt in the Japanese and European releases, was renamed Devilbat Schilt in the North American localization. In North America releases of the Mega Man Zero games, enemies and bosses killed with a saber attack would not gush blood as they did in the Japanese versions. However, the release of the Wii was accompanied by a number of even more controversial games, such as Manhunt 2, No More Heroes, The House of the Dead: Overkill, and MadWorld, the latter three of which were published exclusively for the console.
License guidelines
Nintendo of America also had guidelines before 1993 that had to be followed by its licensees to make games for the Nintendo Entertainment System, in addition to the above content guidelines.[130] Guidelines were enforced through the 10NES lockout chip.
Licensees were not permitted to release the same game for a competing console until two years had passed.
Nintendo would decide how many cartridges would be supplied to the licensee.
Nintendo would decide how much space would be dedicated for articles, advertising, etc. in the Nintendo Power magazine.
There was a minimum number of cartridges that had to be ordered by the licensee from Nintendo.
There was a yearly limit of five games that a licensee may produce for a Nintendo console.[136] This rule was created to prevent market over-saturation, which had contributed to the North American video game crash of 1983.
The last rule was circumvented in a number of ways; for example, Konami, wanting to produce more games for Nintendo's consoles, formed Ultra Games and later Palcom to produce more games as a technically different publisher.[130] This disadvantaged smaller or emerging companies, as they could not afford to start additional companies. In another side effect, Square Co (now Square Enix) executives have suggested that the price of publishing games on the Nintendo 64 along with the degree of censorship and control that Nintendo enforced over its games, most notably Final Fantasy VI, were factors in switching its focus towards Sony's PlayStation console.[citation needed]
In 1993, a class action suit was taken against Nintendo under allegations that their lockout chip enabled unfair business practices. The case was settled, with the condition that California consumers were entitled to a $3 discount coupon for a game of Nintendo's choice.[137]
Emulation
This section needs expansion. You can help by adding to it. (October 2014)
Nintendo is opposed to any third-party emulation of its video games and consoles, stating that it is the single largest threat to the intellectual property rights of video game developers.[138] However, emulators have been used by Nintendo and licensed third party companies as a means to re-release older games (through the Virtual Console).
Seal of Quality
Nintendo Seal of Quality
Seal in NTSC regions
Seal of Quality in PAL regions
The gold sunburst seal was first used by Nintendo of America, and later Nintendo of Europe. It is displayed on any game, system, or accessory licensed for use on one of its video game consoles, denoting the game has been properly approved by Nintendo. The seal is also displayed on any Nintendo-licensed merchandise, such as trading cards, game guides, or apparel, albeit with the words "Official Nintendo Licensed Product".[139]
In 2008, game designer Sid Meier cited the Seal of Quality as one of the three most important innovations in video game history, as it helped set a standard for game quality that protected consumers from shovelware.[140]
NTSC regions
In NTSC regions, this seal is an elliptical starburst named the "Official Nintendo Seal". Originally, for NTSC countries, the seal was a large, black and gold circular starburst. The seal read as follows: "This seal is your assurance that NINTENDO has approved and guaranteed the quality of this product." This seal was later altered in 1988: "approved and guaranteed" was changed to "evaluated and approved." In 1989, the seal became gold and white, as it currently appears, with a shortened phrase, "Official Nintendo Seal of Quality." It was changed in 2003 to read "Official Nintendo Seal."[139]
The seal currently reads:[141]
The official seal is your assurance that this product is licensed or manufactured by Nintendo. Always look for this seal when buying video game systems, accessories, games and related products.
PAL regions
In PAL regions, the seal is a circular starburst named the "Original Nintendo Seal of Quality." Text near the seal in the Australian Wii manual states:
This seal is your assurance that Nintendo has reviewed this product and that it has met our standards for excellence in workmanship, reliability and entertainment value. Always look for this seal when buying games and accessories to ensure complete compatibility with your Nintendo product.[142]
Charitable projects
Since 1992 Nintendo has teamed with the Starlight Children's Foundation to build Starlight Fun Center mobile entertainment units and install them in hospitals.[143] 1,000 Starlight Nintendo Fun Center units were installed by the end of 1995.[143] These units combine several forms of multimedia entertainment, including gaming, and serve as a distraction to brighten moods and boost kids' morale during hospital stays.[144]
Environmental record
Nintendo has consistently been ranked last in Greenpeace's "Guide to Greener Electronics" due to Nintendo's failure to publish information.[145] Similarly, they are ranked last in the Enough Project's "Conflict Minerals Company Rankings" due to Nintendo's refusal to respond to multiple requests for information.[146]
Like many other electronics companies, Nintendo offers a take-back recycling program which allows customers to mail in old products they no longer use. Nintendo of America claimed that it took in 548 tons of returned products in 2011, 98% of which was either reused or recycled.[147]
Trademark
During the peak of Nintendo's success in the video game industry in the 1990s, their name was ubiquitously used to refer to any video game console, regardless of the manufacturer. To prevent their trademark from becoming generic, Nintendo pushed usage of the term "game console", and succeeded in preserving their trademark.[148][149]
See also
List of Nintendo development teams
Lists of Nintendo characters
Lists of Nintendo games
Lewis Galoob Toys, Inc. v. Nintendo of America, Inc.
Universal City Studios, Inc. v. Nintendo Co., Ltd.
Notes
Jump up ^ Nintendō kabushikigaisha (Japanese: 任天堂株式会社)
Jump up ^ Nintendō karuta kabushikigaisha (Japanese: 任天堂骨牌株式会社)
Jump up ^ 34°59′30.03″N 135°45′58.66″E﻿ / ﻿34.9916750°N 135.7662944°E﻿ / 34.9916750; 135.7662944
Jump up ^ 34°58′29.00″N 135°46′10.48″E﻿ / ﻿34.9747222°N 135.7695778°E﻿ / 34.9747222; 135.7695778
Jump up ^ 34°58′11.89″N 135°45′22.33″E﻿ / ﻿34.9699694°N 135.7562028°E﻿ / 34.9699694; 135.7562028
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Bibliography
Kent, Steven L. (2001). The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World. Roseville, California: Prima Publishing. ISBN 0-7615-3643-4. OCLC 47254175.
Further reading
Sloan, Daniel (2011). Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback. Wiley. ISBN 978-0-470-82512-9. OCLC 707935885.
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/wiki/Nintendo_Entertainment_System Nintendo Entertainment System
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/wiki/Video_game_console Video game console
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a
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/wiki/Super_Mario_Bros. Super Mario Bros.
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/wiki/List_of_best-selling_video_games List of best-selling video games
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2004.E2.80.932011:_Nintendo_DS_and_Wii
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/wiki/New_Super_Mario_Bros. New Super Mario Bros.
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2011.E2.80.932015:_Nintendo_3DS_and_Wii_U
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The text near this tag may need clarification or removal of jargon. (May 2014)
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2015.E2.80.93present:_Mobile_and_Nintendo_Switch
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/wiki/Koji_Kondo Koji Kondo
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/wiki/Reggie_Fils-Aim%C3%A9 Reggie Fils-Aimé
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/wiki/Asahi_Shimbun Asahi Shimbun
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/wiki/Shigeru_Miyamoto Shigeru Miyamoto
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/wiki/Super_Nintendo_World Super Nintendo World
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//upload.wikimedia.org/wikipedia/commons/thumb/a/ac/%E4%BB%BB%E5%A4%A9%E5%A0%82%E6%9D%B1%E4%BA%AC%E6%94%AF%E5%BA%97%E3%83%93%E3%83%AB.jpg/90px-%E4%BB%BB%E5%A4%A9%E5%A0%82%E6%9D%B1%E4%BA%AC%E6%94%AF%E5%BA%97%E3%83%93%E3%83%AB.jpg 90 120 //upload.wikimedia.org/wikipedia/commons/thumb/a/ac/%E4%BB%BB%E5%A4%A9%E5%A0%82%E6%9D%B1%E4%BA%AC%E6%94%AF%E5%BA%97%E3%83%93%E3%83%AB.jpg/135px-%E4%BB%BB%E5%A4%A9%E5%A0%82%E6%9D%B1%E4%BA%AC%E6%94%AF%E5%BA%97%E3%83%93%E3%83%AB.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/ac/%E4%BB%BB%E5%A4%A9%E5%A0%82%E6%9D%B1%E4%BA%AC%E6%94%AF%E5%BA%97%E3%83%93%E3%83%AB.jpg/180px-%E4%BB%BB%E5%A4%A9%E5%A0%82%E6%9D%B1%E4%BA%AC%E6%94%AF%E5%BA%97%E3%83%93%E3%83%AB.jpg 2x 600 800
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local
a
href class
/wiki/File:%E4%BB%BB%E5%A4%A9%E5%A0%82%E6%9D%B1%E4%BA%AC%E6%94%AF%E5%BA%97%E3%83%93%E3%83%AB.jpg image
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div
class style
thumb width: 150px; margin:15px auto;
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p
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local
div
class
gallerytext
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div
style
width: 155px
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local
li
class style
gallerybox width: 155px
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local
ul
class
gallery mw-gallery-traditional
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span
id
Nintendo_Co..2C_Ltd.
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local
span
class id
mw-headline Nintendo_Co.,_Ltd.
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local
h5
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local
a
href
#cite_note-116
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local
sup
id class
cite_ref-116 reference
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local
a
href
#cite_note-117
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local
sup
id class
cite_ref-117 reference
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local
span
title
The geographic scope near this tag is ambiguous. (May 2014)
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local
a
href title
/wiki/Wikipedia:Naming_conventions_(geographic_names) Wikipedia:Naming conventions (geographic names)
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local
i
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local
sup
class style
noprint Inline-Template white-space:nowrap;
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local
a
href title
/wiki/Higashiyama-ku,_Kyoto Higashiyama-ku, Kyoto
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local
a
href
#cite_note-118
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local
sup
id class
cite_ref-118 reference
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local
a
href title
/wiki/Research_and_development Research and development
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local
a
class href
external text //en.wikipedia.org/w/index.php?title=Nintendo&action=edit
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local
sup
class style
plainlinks noexcerpt noprint asof-tag update display:none;
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local
a
href title
/wiki/Minami-ku,_Kyoto Minami-ku, Kyoto
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local
a
href
#cite_note-119
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local
sup
id class
cite_ref-119 reference
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local
a
href
#cite_note-120
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local
sup
id class
cite_ref-120 reference
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local
p
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local
span
class id
mw-headline Nintendo_of_America
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h5
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local
a
href title
/wiki/Redmond,_Washington Redmond, Washington
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local
a
href title
/wiki/Redwood_City,_California Redwood City, California
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local
a
href title
/wiki/California California
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local
a
href title
/wiki/Atlanta Atlanta
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local
a
href title
/wiki/North_Bend,_Washington North Bend, Washington
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local
a
href class title
/wiki/Nintendo_North_Bend mw-redirect Nintendo North Bend
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local
sup
html
local
a
href title
/wiki/Retail Retail
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local
a
href title
/wiki/Consumer Consumer
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local
a
href title
/wiki/Online_shopping Online shopping
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local
a
href
#cite_note-casestudy-121
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local
sup
id class
cite_ref-casestudy_121-0 reference
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local
a
href title
/wiki/Nintendo_New_York Nintendo New York
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local
b
html
local
a
href class title
/wiki/Rockefeller_Plaza mw-redirect Rockefeller Plaza
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local
a
href title
/wiki/New_York_City New York City
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local
b
html
local
a
href
#cite_note-122
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local
sup
id class
cite_ref-122 reference
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local
a
href title
/wiki/Vancouver Vancouver
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local
a
href title
/wiki/British_Columbia British Columbia
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local
a
href title
/wiki/Distribution_center Distribution center
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local
a
href title
/wiki/Toronto Toronto
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local
a
href title
/wiki/Ontario Ontario
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local
span
title
This claim needs references to reliable sources. (July 2017)
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local
a
href title
/wiki/Wikipedia:Citation_needed Wikipedia:Citation needed
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local
i
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local
sup
class style
noprint Inline-Template Template-Fact white-space:nowrap;
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local
a
href
#cite_note-123
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local
sup
id class
cite_ref-123 reference
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local
p
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local
span
class id
mw-headline Nintendo_of_Europe
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h5
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local
a
href
#cite_note-history_9911-124
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local
sup
id class
cite_ref-history_9911_124-0 reference
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local
a
href title
/wiki/Gro%C3%9Fostheim Großostheim
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local
a
href
#cite_note-125
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local
sup
id class
cite_ref-125 reference
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local
a
href title
/wiki/Frankfurt Frankfurt
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local
a
href title
/wiki/South_Africa South Africa
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local
a
href
#cite_note-history_9911-124
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local
sup
id class
cite_ref-history_9911_124-1 reference
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local
a
href title
/wiki/United_Kingdom United Kingdom
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a
href
#cite_note-126
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local
sup
id class
cite_ref-126 reference
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local
a
href title
/wiki/Ireland Ireland
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a
href title
/wiki/Windsor,_Berkshire Windsor, Berkshire
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local
a
href title
/wiki/Berkshire Berkshire
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local
a
href
#cite_note-127
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sup
id class
cite_ref-127 reference
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a
href
#cite_note-128
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sup
id class
cite_ref-128 reference
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p
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local
span
class id
mw-headline Nintendo_Australia
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h5
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local
a
href title
/wiki/Nintendo_Australia Nintendo Australia
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div
role class
note hatnote navigation-not-searchable
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local
a
href title
/wiki/Melbourne Melbourne
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a
href title
/wiki/Australia Australia
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a
href title
/wiki/New_Zealand New Zealand
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a
href title
/wiki/Cook_Islands Cook Islands
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a
href title
/wiki/Fiji Fiji
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a
href title
/wiki/New_Caledonia New Caledonia
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local
a
href title
/wiki/Papua_New_Guinea Papua New Guinea
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local
a
href title
/wiki/Samoa Samoa
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local
a
href title
/wiki/Vanuatu Vanuatu
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local
a
href title
/wiki/Rising_Star_Games Rising Star Games
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local
a
href title
/wiki/Bandai_Namco_Entertainment Bandai Namco Entertainment
html
local
a
href title
/wiki/Atlus Atlus
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local
a
href title
/wiki/The_Tetris_Company The Tetris Company
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local
a
href title
/wiki/Sega Sega
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local
a
href title
/wiki/Koei_Tecmo Koei Tecmo
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local
a
href title
/wiki/Capcom Capcom
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local
p
html
local
span
class id
mw-headline iQue
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local
h5
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local
a
href title
/wiki/IQue IQue
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local
div
role class
note hatnote navigation-not-searchable
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local
a
href title
/wiki/Joint_venture Joint venture
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local
a
href title
/wiki/Wei_Yen Wei Yen
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local
a
href title
/wiki/IQue_Player IQue Player
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a
href class title
/wiki/Nintendo_3DS_XL mw-redirect Nintendo 3DS XL
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a
href
#cite_note-129
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sup
id class
cite_ref-129 reference
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a
href
#cite_note-130
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sup
id class
cite_ref-130 reference
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local
p
html
local
span
class id
mw-headline Nintendo_of_Korea
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h5
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local
a
href
#cite_note-131
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local
sup
id class
cite_ref-131 reference
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local
a
href title
/wiki/Chief_executive_officer Chief executive officer
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a
href
#cite_note-132
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local
sup
id class
cite_ref-132 reference
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local
a
href
#cite_note-133
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sup
id class
cite_ref-133 reference
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p
html
local
span
class id
mw-headline Subsidiaries
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local
h3
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local
a
href title
/wiki/Japan Japan
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a
href title
/wiki/United_States United States
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a
href title
/wiki/Europe Europe
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a
href
#cite_note-134
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local
sup
id class
cite_ref-134 reference
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local
a
href title
/wiki/Nintendo_Software_Technology Nintendo Software Technology
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local
a
href class title
/wiki/Nintendo_Technology_Development mw-redirect Nintendo Technology Development
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local
a
href title
/wiki/Redmond,_Washington Redmond, Washington
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local
a
href title
/wiki/United_States United States
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a
href title
/wiki/Nintendo_European_Research_%26_Development Nintendo European Research & Development
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i
html
local
a
href title
/wiki/Paris Paris
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a
href title
/wiki/France France
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a
href title
/wiki/Nintendo_Network_Service_Database Nintendo Network Service Database
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a
href title
/wiki/Kyoto Kyoto
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a
href title
/wiki/Japan Japan
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p
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local
a
href class title
/wiki/First-party_developer mw-redirect First-party developer
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a
href title
/wiki/Japan Japan
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a
href title
/wiki/Retro_Studios Retro Studios
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local
a
href title
/wiki/Nintendo_Entertainment_Planning_%26_Development Nintendo Entertainment Planning & Development
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local
a
href title
/wiki/1-UP_Studio 1-UP Studio
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local
a
href title
/wiki/Nd_Cube Nd Cube
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local
a
href title
/wiki/Tokyo Tokyo
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local
a
href title
/wiki/Japan Japan
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local
a
href title
/wiki/Monolith_Soft Monolith Soft
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local
a
href title
/wiki/Kyoto Kyoto
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local
a
href title
/wiki/Retro_Studios Retro Studios
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local
a
href class title
/wiki/Austin mw-redirect Austin
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local
a
href title
/wiki/Texas Texas
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local
p
html
local
a
href title
/wiki/The_Pok%C3%A9mon_Company The Pokémon Company
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local
a
href title
/wiki/Creatures_(company) Creatures (company)
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local
a
href title
/wiki/Game_Freak Game Freak
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a
href title
/wiki/Pok%C3%A9mon Pokémon
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local
a
href title
/wiki/HAL_Laboratory HAL Laboratory
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local
a
href title
/wiki/Kirby:_Right_Back_at_Ya! Kirby: Right Back at Ya!
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local
p
html
local
span
class id
mw-headline Logos
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local
h3
html
local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Nintendo_-_1889.png/150px-Nintendo_-_1889.png 150 47 thumbborder //upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Nintendo_-_1889.png/225px-Nintendo_-_1889.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Nintendo_-_1889.png/300px-Nintendo_-_1889.png 2x 411 129
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a
href class title
/wiki/File:Nintendo_-_1889.png image 1889–1950
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class
center floatnone
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td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
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tr
html
local
div
class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
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local
td
style
display:block;font-size:94%;padding:0px
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style
vertical-align:top
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tbody
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local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
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local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/en/thumb/b/b9/Nintendo_-_1950.png/77px-Nintendo_-_1950.png 77 100 thumbborder //upload.wikimedia.org/wikipedia/en/thumb/b/b9/Nintendo_-_1950.png/116px-Nintendo_-_1950.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/b9/Nintendo_-_1950.png/155px-Nintendo_-_1950.png 2x 278 359
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a
href class title
/wiki/File:Nintendo_-_1950.png image 1950–1960
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div
class
center floatnone
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local
td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
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local
tr
html
local
div
class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
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local
td
style
display:block;font-size:94%;padding:0px
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tr
style
vertical-align:top
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local
tbody
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local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
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local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/en/thumb/f/f8/Nintendo_-_1960.png/100px-Nintendo_-_1960.png 100 83 thumbborder //upload.wikimedia.org/wikipedia/en/thumb/f/f8/Nintendo_-_1960.png/150px-Nintendo_-_1960.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f8/Nintendo_-_1960.png/200px-Nintendo_-_1960.png 2x 600 500
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a
href class title
/wiki/File:Nintendo_-_1960.png image 1960–1965
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class
center floatnone
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td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
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tr
html
local
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class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
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local
td
style
display:block;font-size:94%;padding:0px
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style
vertical-align:top
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local
tbody
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table
style
width:120px;float:left;border-collapse:collapse;margin:3px
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local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/en/thumb/f/f0/Nintendo_-_1965.png/90px-Nintendo_-_1965.png 90 100 thumbborder //upload.wikimedia.org/wikipedia/en/thumb/f/f0/Nintendo_-_1965.png/135px-Nintendo_-_1965.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f0/Nintendo_-_1965.png/181px-Nintendo_-_1965.png 2x 600 664
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a
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/wiki/File:Nintendo_-_1965.png image 1965–1970
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class
center floatnone
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style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
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tr
html
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class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
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td
style
display:block;font-size:94%;padding:0px
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style
vertical-align:top
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local
tbody
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local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
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local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Nintendo_-_1967.png/150px-Nintendo_-_1967.png 150 37 thumbborder //upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Nintendo_-_1967.png/225px-Nintendo_-_1967.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Nintendo_-_1967.png/300px-Nintendo_-_1967.png 2x 600 148
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href class title
/wiki/File:Nintendo_-_1967.png image 1967–1975
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class
center floatnone
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td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
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local
tr
html
local
div
class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
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td
style
display:block;font-size:94%;padding:0px
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style
vertical-align:top
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local
tbody
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local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
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local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/en/thumb/1/14/Nintendo_-_1968.png/150px-Nintendo_-_1968.png 150 62 thumbborder //upload.wikimedia.org/wikipedia/en/thumb/1/14/Nintendo_-_1968.png/225px-Nintendo_-_1968.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/1/14/Nintendo_-_1968.png/300px-Nintendo_-_1968.png 2x 600 249
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a
href class title
/wiki/File:Nintendo_-_1968.png image 1968–1975
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local
div
class
center floatnone
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local
td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
html
local
tr
html
local
div
class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
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local
td
style
display:block;font-size:94%;padding:0px
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local
tr
style
vertical-align:top
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local
tbody
html
local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
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local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/en/thumb/3/37/Nintendo_Logo_1970.png/102px-Nintendo_Logo_1970.png 102 100 thumbborder //upload.wikimedia.org/wikipedia/en/thumb/3/37/Nintendo_Logo_1970.png/153px-Nintendo_Logo_1970.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/3/37/Nintendo_Logo_1970.png/205px-Nintendo_Logo_1970.png 2x 400 391
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a
href class title
/wiki/File:Nintendo_Logo_1970.png image 1970–1975
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local
div
class
center floatnone
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local
td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
html
local
tr
html
local
div
class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
html
local
td
style
display:block;font-size:94%;padding:0px
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local
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style
vertical-align:top
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local
tbody
html
local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
html
local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/en/thumb/5/59/Nintendo_-_1972.png/82px-Nintendo_-_1972.png 82 100 thumbborder //upload.wikimedia.org/wikipedia/en/thumb/5/59/Nintendo_-_1972.png/123px-Nintendo_-_1972.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/5/59/Nintendo_-_1972.png/163px-Nintendo_-_1972.png 2x 314 384
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href class title
/wiki/File:Nintendo_-_1972.png image 1972
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local
div
class
center floatnone
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td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
html
local
tr
html
local
div
class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
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local
td
style
display:block;font-size:94%;padding:0px
html
local
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style
vertical-align:top
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local
tbody
html
local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
html
local
img
alt src width height class srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/commons/thumb/b/b3/Nintendo_red_logo.svg/150px-Nintendo_red_logo.svg.png 150 37 thumbborder //upload.wikimedia.org/wikipedia/commons/thumb/b/b3/Nintendo_red_logo.svg/225px-Nintendo_red_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b3/Nintendo_red_logo.svg/300px-Nintendo_red_logo.svg.png 2x 406 100
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a
href class title
/wiki/File:Nintendo_red_logo.svg image 1975–2006
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local
div
class
center floatnone
html
local
td
style
height:120px;border:1px solid #CCCCCC;background-color:#F8F8F8;padding:0px;text-align:center
html
local
tr
html
local
div
class style
gallerytext min-height:1.6em;width:107px;line-height:1.3em;padding:2px 6px 1px 6px;margin:0px;border:none;border-width:0px
html
local
td
style
display:block;font-size:94%;padding:0px
html
local
tr
style
vertical-align:top
html
local
tbody
html
local
table
style
width:120px;float:left;border-collapse:collapse;margin:3px
html
local
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/wiki/Nintendo_mobile_games Nintendo mobile games
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/wiki/Love_Tester Love Tester
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/wiki/Nintendo_tumbler_puzzle Nintendo tumbler puzzle
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/wiki/Ultra_Hand Ultra Hand
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/wiki/Ultra_Machine Ultra Machine
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/wiki/Nintendo_eShop Nintendo eShop
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/wiki/Nintendo_Network Nintendo Network
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/wiki/Nintendo_Network_Service_Database Nintendo Network Service Database
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/wiki/Club_Nintendo Club Nintendo
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/wiki/Nintendo_Fun_Club Nintendo Fun Club
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/wiki/Nintendo_La_Rivista_Ufficiale Nintendo La Rivista Ufficiale
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/wiki/Nintendo_Magazine_System_(Australia) Nintendo Magazine System (Australia)
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/wiki/Nintendo_Player%27s_Guide Nintendo Player's Guide
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/wiki/Nintendo_Power Nintendo Power
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/wiki/Official_Nintendo_Magazine Official Nintendo Magazine
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href title
/wiki/Camp_Hyrule Camp Hyrule
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href title
/wiki/Classic_Tetris_World_Championship Classic Tetris World Championship
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/wiki/List_of_Nintendo_Direct_presentations List of Nintendo Direct presentations
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/wiki/List_of_Iwata_Asks_interviews List of Iwata Asks interviews
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/wiki/Nintendo_Campus_Challenge Nintendo Campus Challenge
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/wiki/Nintendo_Campus_Challenge_1991 Nintendo Campus Challenge 1991
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/wiki/Nintendo_Campus_Challenge_1992 Nintendo Campus Challenge 1992
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/wiki/Nintendo_Fusion_Tour Nintendo Fusion Tour
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/wiki/Nintendo_PowerFest_%2794 Nintendo PowerFest '94
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/wiki/Nintendo_World_Championships Nintendo World Championships
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display: none;
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/wiki/Atari_Games_Corp._v._Nintendo_of_America_Inc. Atari Games Corp. v. Nintendo of America Inc.
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/wiki/Lewis_Galoob_Toys,_Inc._v._Nintendo_of_America,_Inc. Lewis Galoob Toys, Inc. v. Nintendo of America, Inc.
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/wiki/Universal_City_Studios,_Inc._v._Nintendo_Co.,_Ltd. Universal City Studios, Inc. v. Nintendo Co., Ltd.
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/wiki/History_of_Nintendo History of Nintendo
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/wiki/My_Nintendo My Nintendo
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/wiki/Nintendo_Australia Nintendo Australia
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/wiki/Nintendo_marketing Nintendo marketing
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/wiki/Nintendo_Power_Line Nintendo Power Line
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/wiki/Nintendo_Selects Nintendo Selects
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/wiki/Nintendo_Space_World Nintendo Space World
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/wiki/Billy_Berghammer Billy Berghammer
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View this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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href title
/wiki/Template:Nintendo_developers Template:Nintendo developers
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Discuss this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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href title
/wiki/Template_talk:Nintendo_developers Template talk:Nintendo developers
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Edit this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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class href
external text //en.wikipedia.org/w/index.php?title=Template:Nintendo_developers&action=edit
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/wiki/Nintendo_Entertainment_Planning_%26_Development Nintendo Entertainment Planning & Development
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/wiki/Nintendo_European_Research_%26_Development Nintendo European Research & Development
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/wiki/Nintendo_Network_Service_Database Nintendo Network Service Database
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/wiki/Nintendo_Platform_Technology_Development Nintendo Platform Technology Development
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/wiki/Nintendo_Software_Technology Nintendo Software Technology
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/wiki/1-UP_Studio 1-UP Studio
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/wiki/Monolith_Soft Monolith Soft
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/wiki/Nd_Cube Nd Cube
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/wiki/Retro_Studios Retro Studios
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/wiki/Creatures_(company) Creatures (company)
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/wiki/Camelot_Software_Planning Camelot Software Planning
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/wiki/DeNA DeNA
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/wiki/Game_Freak Game Freak
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/wiki/Genius_Sonority Genius Sonority
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/wiki/Good-Feel Good-Feel
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/wiki/Grezzo Grezzo
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/wiki/HAL_Laboratory HAL Laboratory
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/wiki/Intelligent_Systems Intelligent Systems
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/wiki/Next_Level_Games Next Level Games
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/wiki/The_Pok%C3%A9mon_Company The Pokémon Company
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/wiki/Nintendo_Research_%26_Development_1 Nintendo Research & Development 1
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href title
/wiki/Nintendo_Research_%26_Development_2 Nintendo Research & Development 2
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href title
/wiki/Nintendo_Entertainment_Analysis_%26_Development Nintendo Entertainment Analysis & Development
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href title
/wiki/Nintendo_Software_Planning_%26_Development Nintendo Software Planning & Development
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li
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href title
/wiki/Nintendo_Integrated_Research_%26_Development Nintendo Integrated Research & Development
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/wiki/Nintendo_System_Development Nintendo System Development
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View this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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href title
/wiki/Template:Nintendo_hardware Template:Nintendo hardware
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nv-view
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Discuss this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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/wiki/Template_talk:Nintendo_hardware Template talk:Nintendo hardware
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nv-talk
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Edit this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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local
a
class href
external text //en.wikipedia.org/w/index.php?title=Template:Nintendo_hardware&action=edit
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li
class
nv-edit
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ul
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div
class
plainlinks hlist navbar mini
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a
href title
/wiki/Nintendo_video_game_consoles Nintendo video game consoles
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id style
Nintendo_video_game_hardware font-size:114%;margin:0 4em
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href title
/wiki/Nintendo_video_game_consoles Nintendo video game consoles
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padding:0em 0.25em
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a
href title
/wiki/Nintendo_Entertainment_System Nintendo Entertainment System
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a
href title
/wiki/Famicom_Titler Famicom Titler
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href title
/wiki/Twin_Famicom Twin Famicom
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/wiki/Nintendo_Entertainment_System_(Model_NES-101) Nintendo Entertainment System (Model NES-101)
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/wiki/Sharp_Nintendo_Television Sharp Nintendo Television
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/wiki/NES_Classic_Edition NES Classic Edition
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/wiki/List_of_Nintendo_Entertainment_System_accessories List of Nintendo Entertainment System accessories
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ul
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href title
/wiki/Super_Nintendo_Entertainment_System Super Nintendo Entertainment System
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/wiki/New-Style_Super_NES New-Style Super NES
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li
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a
href title
/wiki/Super_Famicom_Naizou_TV_SF1 Super Famicom Naizou TV SF1
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href title
/wiki/Super_NES_Classic_Edition Super NES Classic Edition
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ul
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/wiki/Nintendo_64 Nintendo 64
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/wiki/IQue_Player IQue Player
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ul
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a
href title
/wiki/GameCube GameCube
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/wiki/Panasonic_Q Panasonic Q
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a
href title
/wiki/GameCube_accessories GameCube accessories
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href title
/wiki/Wii Wii
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/wiki/Wii_U Wii U
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/wiki/Nintendo_Switch Nintendo Switch
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padding:0em 0.25em
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navbox-list navbox-odd text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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row navbox-group width:1%
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a
href title
/wiki/Game_Boy Game Boy
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/wiki/Game_Boy_Color Game Boy Color
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href title
/wiki/Virtual_Boy Virtual Boy
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/wiki/Game_Boy_Advance Game Boy Advance
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/wiki/Game_Boy_Advance_SP Game Boy Advance SP
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/wiki/Game_Boy_Micro Game Boy Micro
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/wiki/Visteon_Dockable_Entertainment Visteon Dockable Entertainment
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/wiki/Pok%C3%A9mon_Mini Pokémon Mini
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/wiki/Nintendo_DS Nintendo DS
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href title
/wiki/Nintendo_DS_Lite Nintendo DS Lite
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href title
/wiki/Nintendo_DSi Nintendo DSi
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ul
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a
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/wiki/Nintendo_3DS Nintendo 3DS
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/wiki/Nintendo_2DS Nintendo 2DS
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a
href title
/wiki/New_Nintendo_3DS New Nintendo 3DS
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a
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/wiki/New_Nintendo_2DS_XL New Nintendo 2DS XL
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ul
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style
padding:0em 0.25em
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navbox-list navbox-even text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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style
padding:0em 0.25em
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a
href title
/wiki/Color_TV-Game Color TV-Game
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li
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href title
/wiki/NES_Classic_Edition NES Classic Edition
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li
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a
href title
/wiki/Super_NES_Classic_Edition Super NES Classic Edition
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ul
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style
padding:0em 0.25em
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navbox-list navbox-odd text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/Game_%26_Watch Game & Watch
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href title
/wiki/Nintendo_Mini_Classics Nintendo Mini Classics
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ul
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href title
/wiki/Pok%C3%A9mon_Pikachu Pokémon Pikachu
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ul
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style
padding:0em 0.25em
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class style
navbox-list navbox-even text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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tr
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/Nintendo_VS._System Nintendo VS. System
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li
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a
href title
/wiki/PlayChoice-10 PlayChoice-10
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li
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a
href title
/wiki/Super_Famicom_Box Super Famicom Box
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li
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a
href title
/wiki/Nintendo_Super_System Nintendo Super System
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li
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ul
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style
padding:0em 0.25em
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td
class style
navbox-list navbox-odd text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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tbody
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table
class style
nowraplinks navbox-subgroup border-spacing:0
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td
class style
navbox-list navbox-odd text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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tbody
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table
class style
nowraplinks navbox-subgroup border-spacing:0
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class style
navbox-list navbox-odd hlist text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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img
alt src width height srcset data-file-width data-file-height
NintendoStack.jpg //upload.wikimedia.org/wikipedia/commons/thumb/3/3a/NintendoStack.jpg/80px-NintendoStack.jpg 80 144 //upload.wikimedia.org/wikipedia/commons/thumb/3/3a/NintendoStack.jpg/120px-NintendoStack.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3a/NintendoStack.jpg/160px-NintendoStack.jpg 2x 1145 2055
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a
href class
/wiki/File:NintendoStack.jpg image
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html
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td
class rowspan style
navbox-image 3 width:1px;padding:0px 0px 0px 2px
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style
display: none;
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scope class style
row navbox-group width:1%
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div
style
padding:0em 0.25em
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/Famicom_3D_System Famicom 3D System
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li
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a
href title
/wiki/Famicom_Data_Recorder Famicom Data Recorder
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li
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a
href title
/wiki/Family_Computer_Disk_System Family Computer Disk System
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li
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a
href title
/wiki/Satellaview Satellaview
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li
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a
href title
/wiki/Super_NES_CD-ROM Super NES CD-ROM
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li
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a
href title
/wiki/Super_Game_Boy Super Game Boy
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li
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a
href title
/wiki/Game_Boy_Camera Game Boy Camera
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li
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a
href title
/wiki/Game_Boy_Printer Game Boy Printer
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li
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href title
/wiki/64DD 64DD
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li
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a
href title
/wiki/Rumble_Pak Rumble Pak
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a
href title
/wiki/Nintendo_e-Reader Nintendo e-Reader
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href title
/wiki/Game_Boy_Player Game Boy Player
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ul
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style
padding:0em 0.25em
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class style
navbox-list navbox-even text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/NES_Four_Score NES Four Score
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li
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a
href title
/wiki/NES_Satellite NES Satellite
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li
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a
href title
/wiki/Game_Link_Cable Game Link Cable
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li
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href title
/wiki/Nintendo_GameCube_%E2%80%93_Game_Boy_Advance_link_cable Nintendo GameCube – Game Boy Advance link cable
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ul
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style
padding:0em 0.25em
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class style
navbox-list navbox-odd text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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tr
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a
href title
/wiki/List_of_Nintendo_controllers List of Nintendo controllers
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/Family_BASIC Family BASIC
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li
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a
href title
/wiki/NES_Advantage NES Advantage
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li
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href title
/wiki/NES_Zapper NES Zapper
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a
href title
/wiki/Power_Pad Power Pad
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href title
/wiki/R.O.B. R.O.B.
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href title
/wiki/Speedboard Speedboard
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li
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a
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/wiki/Super_NES_Mouse Super NES Mouse
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a
href title
/wiki/Super_Scope Super Scope
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a
href title
/wiki/Nintendo_64_controller Nintendo 64 controller
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li
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a
href title
/wiki/GameCube_controller GameCube controller
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href title
/wiki/WaveBird_Wireless_Controller WaveBird Wireless Controller
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ul
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a
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/wiki/Wii_Balance_Board Wii Balance Board
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/wiki/Wii_Remote Wii Remote
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a
href title
/wiki/Classic_Controller Classic Controller
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a
href title
/wiki/Wii_MotionPlus Wii MotionPlus
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/wiki/Wii_Zapper Wii Zapper
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/wiki/Third-party_accessories_for_the_Wii_Remote Third-party accessories for the Wii Remote
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/wiki/Wii_Speak Wii Speak
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/wiki/Wii_U_GamePad Wii U GamePad
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/wiki/Wii_U_Pro_Controller Wii U Pro Controller
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/wiki/Joy-Con Joy-Con
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navbox-list navbox-even text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/Family_Computer_Network_System Family Computer Network System
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li
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a
href title
/wiki/Teleplay_Modem Teleplay Modem
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/wiki/XBAND XBAND
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/wiki/Satellaview Satellaview
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/wiki/Nintendo_Wi-Fi_USB_Connector Nintendo Wi-Fi USB Connector
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padding:0em 0.25em
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a
href title
/wiki/Nintendo_Power_(cartridge) Nintendo Power (cartridge)
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li
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a
href title
/wiki/Nintendo_DS_%26_DSi_Browser Nintendo DS & DSi Browser
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/wiki/Amiibo Amiibo
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ul
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padding:0em 0.25em
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tbody
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class style
nowraplinks navbox-subgroup border-spacing:0
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navbox-list navbox-odd hlist text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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display: none;
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row navbox-group width:1%
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style
padding:0em 0.25em
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/Nintendo_Entertainment_System_Game_Pak Nintendo Entertainment System Game Pak
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li
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a
href title
/wiki/Super_Nintendo_Entertainment_System_Game_Pak Super Nintendo Entertainment System Game Pak
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li
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a
href title
/wiki/Nintendo_64_Game_Pak Nintendo 64 Game Pak
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a
href title
/wiki/Game_Boy_Advance_Video Game Boy Advance Video
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a
href title
/wiki/Nintendo_optical_discs Nintendo optical discs
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a
href title
/wiki/Nintendo_game_card Nintendo game card
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padding:0em 0.25em
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class style
navbox-list navbox-odd text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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a
href title
/wiki/Ricoh_2A03 Ricoh 2A03
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/wiki/Picture_Processing_Unit Picture Processing Unit
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/wiki/Ricoh_5A22 Ricoh 5A22
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/wiki/Nintendo_S-SMP Nintendo S-SMP
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/wiki/Super_FX Super FX
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/wiki/Reality_Coprocessor Reality Coprocessor
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/wiki/Gekko_(microprocessor) Gekko (microprocessor)
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a
href title
/wiki/Broadway_(microprocessor) Broadway (microprocessor)
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href title
/wiki/Hollywood_(graphics_chip) Hollywood (graphics chip)
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href title
/wiki/PICA200 PICA200
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href title
/wiki/Espresso_(microprocessor) Espresso (microprocessor)
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href title
/wiki/Tegra#Tegra_X1 Tegra
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ul
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style
padding:0em 0.25em
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class style
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tr
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tbody
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table
class style
nowraplinks navbox-subgroup border-spacing:0
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class style
navbox-list navbox-odd hlist text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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tr
style
display: none;
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a
href title
/wiki/List_of_Nintendo_products List of Nintendo products
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td
class colspan
navbox-abovebelow 3
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style
display: none;
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tbody
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table
class style id
nowraplinks collapsible autocollapse navbox-inner border-spacing:0;background:transparent;color:inherit collapsibleTable3
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div
role class aria-labelledby style
navigation navbox Nintendo_video_game_hardware padding:3px
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local
a
id href
collapseButton4 #
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local
span
class
collapseButton
html
local
abbr
title style
View this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
html
local
a
href title
/wiki/Template:Nintendo_Network Template:Nintendo Network
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local
li
class
nv-view
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local
abbr
title style
Discuss this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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a
href title
/wiki/Template_talk:Nintendo_Network Template talk:Nintendo Network
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li
class
nv-talk
html
local
abbr
title style
Edit this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
html
local
a
class href
external text //en.wikipedia.org/w/index.php?title=Template:Nintendo_Network&action=edit
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li
class
nv-edit
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local
ul
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local
div
class
plainlinks hlist navbar mini
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a
href title
/wiki/Nintendo_Network Nintendo Network
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div
id style
Nintendo_Network font-size:114%;margin:0 4em
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th
scope class colspan
col navbox-title 3
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tr
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a
href title
/wiki/Nintendo_3DS_system_software Nintendo 3DS system software
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li
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a
href title
/wiki/Wii_U_system_software Wii U system software
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ul
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div
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td
class colspan
navbox-abovebelow 3
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style
display: none;
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th
scope class style
row navbox-group width:1%
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a
href title
/wiki/Nintendo_Wi-Fi_Connection Nintendo Wi-Fi Connection
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a
href title
/wiki/Mii Mii
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li
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ul
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div
style
padding:0em 0.25em
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td
class style
navbox-list navbox-odd text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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local
img
alt src width height srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/commons/thumb/3/38/Nintendo_Network.svg/80px-Nintendo_Network.svg.png 80 24 //upload.wikimedia.org/wikipedia/commons/thumb/3/38/Nintendo_Network.svg/120px-Nintendo_Network.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/38/Nintendo_Network.svg/160px-Nintendo_Network.svg.png 2x 512 156
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div
html
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td
class rowspan style
navbox-image 6 width:1px;padding:0px 0px 0px 2px
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tr
style
display: none;
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a
href title
/wiki/List_of_Nintendo_Network_games List of Nintendo Network games
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scope class style
row navbox-group width:1%
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a
href title
/wiki/Virtual_Console Virtual Console
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li
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ul
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div
style
padding:0em 0.25em
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td
class style
navbox-list navbox-even text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px
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tr
style
display: none;
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a
href title
/wiki/List_of_messaging_applications_for_Nintendo_game_consoles List of messaging applications for Nintendo game consoles
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scope class style
row navbox-group width:1%
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a
href title
/wiki/Swapnote Swapnote
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li
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a
href title
/wiki/SpotPass_and_StreetPass SpotPass and StreetPass
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/wiki/Template:Nintendo_franchises Template:Nintendo franchises
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Edit this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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/wiki/Mario_(franchise) Mario (franchise)
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/wiki/Super_Mario Super Mario
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/wiki/Mario_vs._Donkey_Kong Mario vs. Donkey Kong
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View this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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/wiki/Template:Mario_franchise Template:Mario franchise
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Discuss this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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/wiki/Template_talk:Mario_franchise Template talk:Mario franchise
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Edit this template ;;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;
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/wiki/Mario_(franchise) Mario (franchise)
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/wiki/List_of_video_games_featuring_Mario List of video games featuring Mario
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/wiki/Super_Mario Super Mario
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/wiki/Mario_Kart Mario Kart
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/wiki/Mario_Party Mario Party
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/wiki/List_of_Mario_educational_games List of Mario educational games
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/wiki/List_of_Mario_puzzle_games List of Mario puzzle games
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/wiki/Donkey_Kong Donkey Kong
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/wiki/List_of_Luigi_video_games List of Luigi video games
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/wiki/Wario_(franchise) Wario (franchise)
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alt src width height srcset data-file-width data-file-height
//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Mario_emblem.svg/75px-Mario_emblem.svg.png 75 75 //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Mario_emblem.svg/113px-Mario_emblem.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Mario_emblem.svg/150px-Mario_emblem.svg.png 2x 65 65
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/wiki/Pinball_(video_game) Pinball (video game)
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/wiki/Mario_Paint Mario Paint
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/wiki/Captain_Toad:_Treasure_Tracker Captain Toad: Treasure Tracker
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/wiki/Super_Mario%27s_Wacky_Worlds Super Mario's Wacky Worlds
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/wiki/The_Legend_of_Zelda:_A_Link_to_the_Past The Legend of Zelda: A Link to the Past
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/wiki/Zelda%27s_Adventure Zelda's Adventure
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local
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href title
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a
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a
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local
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a
href title
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local
a
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